Marketing Mgr Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing mgr job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

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  • Tailor your resume by selecting wording that best fits for each job you apply

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SW
S Windler
Savannah
Windler
65995 Lamar Tunnel
Phoenix
AZ
65995 Lamar Tunnel
Phoenix
AZ
Experience Experience
09/2015 – present
Boston, MA
Senior Customer Marketing Mgr-corp Accounts
Senior Customer Marketing Mgr-corp Accounts
09/2015 – present
Boston, MA
Senior Customer Marketing Mgr-corp Accounts
09/2015 – present
  • Assist the Executive Sales Director with customer Quarterly Business Reviews (QBR) with internal stakeholders & Corporate Accounts team
  • Assist Corporate Accounts team in driving sales growth through ongoing data analytics and insights
  • Work with respective members of Corporate Account Customers to prioritize marketing initiatives
  • Tactical Execution - Key Owner of promotional program development and execution within assigned customers
  • Monitor competition and develop key insights to impact Alcon US Surgical strategy and tactics
  • Develop and deliver customer-specific, fact-based marketing materials, presentations
  • Drive Alcon US Surgical Marketing strategy integration with US Surgical Corporate Account Customers
10/2009 – 05/2015
New York, NY
Senior Marketing Mgr
Senior Marketing Mgr
10/2009 – 05/2015
New York, NY
Senior Marketing Mgr
10/2009 – 05/2015
  • Manager of marketing plan development, including marketing research
  • Develop and execute marketing tactics
  • New Product launch plans and roll out to customers
  • Brand lead role for special marketing projects
  • Review/recommendations of marketing effectiveness versus objectives
  • Achieving revenue goals and managing to approved budgets
  • Monthly department reports, financial and customer analysis, and quarterly updates
12/2003 – 09/2009
San Francisco, CA
Interactive Marketing Mgr
Interactive Marketing Mgr
12/2003 – 09/2009
San Francisco, CA
Interactive Marketing Mgr
12/2003 – 09/2009
  • Own the invoicing process for 3rd party vendors. Seek to improve existing process
  • Manage PPC advertising and other Internet Marketing campaigns
  • Identify, implement and manage new marketing/lead generation opportunities
  • Own all operational aspects of Email marketing at UMB including, but not limited to,: building email templates, creating targeted lists within email platform, campaign deployment and reporting
  • Oversee key projects, ensuring excellence and project/staff efficiencies
  • Manage adherence to approved Marketing, Brand, and Compliance guidelines
  • Improve current campaigns through A/B and multivariate testing
Education Education
Bachelor’s Degree in Marketing
Ball State University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to work well under pressure
  • Skilled in Word, Excel, and PowerPoint and proficiency with the Internet
  • Excellent planning and organizational skills
  • Ability to effectively prioritize and manage multiple projects
  • Strong analytical skills
  • Proven strategic marketing skills
  • Demonstrated negotiation skills
  • Demonstrated initiative and strategic thinking
  • Proven project and budget management skills
  • Thorough understanding of integrated marketing communications for services
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1

Senior Marketing Mgr Resume Examples & Samples

  • Manager of marketing plan development, including marketing research
  • Advanced ability in the development of brand positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity
  • New Product launch plans and roll out to customers
  • Brand lead role for special marketing projects
  • Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)
  • Review/recommendations of marketing effectiveness versus objectives
  • Knows and applies basic marketing mix concepts (brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation)
  • Knows procedures and marketing mix elements that drive increase in volume and brand equity
  • Knows and applies basic marketing strategies
  • Knows basic sales management concepts (sell-in process, benefits/features products, channels, training)
  • Establishes courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization
  • Understands complexities and interdependencies of information and events to develop more effective solutions and ideas
  • Generates alliances internally and externally by continuously identifying and acting on those things that will create success for company and its customers, suppliers, community
  • Develops and uses collaboration for purpose of accomplishing work objectives; develops relationships with other individuals by listening, sharing ideas, and appreciating other?s efforts and point of views
  • Persuades others to support or agree with an idea, issue or position
2

Marketing Mgr Resume Examples & Samples

  • Manager of marketing plan development, including research
  • Development of segment positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity
  • Develop and execute marketing tactics
  • New Product launch plans and roll out to customers. Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)
  • Achieving revenue goals and managing to approved budgets
  • Monthly department reports, financial and customer analysis, and quarterly updates
  • Clear communication of plans and alignment to internal and external stakeholders, and persuading others to support ideas
  • Brand Knowledge/Brand Equity: Knowledge of and ability to apply basic marketing mix concepts (e.g., segment positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation)
  • Business Knowledge: Knowledge of procedures and marketing mix elements that drive increase in volume and brand equity
  • Marketing Direction: Knowledge of and ability to apply basic marketing strategies (marketing programs)
  • Sales Management: Knowledge of basic sales management concepts (sell-in process, benefits/features products, channels, training)
  • Planning & Organizing: Establishing courses of action for self and other to ensure that work is completed efficiently in light of the strategies and destination of the department and organization. Strong project management skills required
  • Communicating Effectively: Conveying information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding; solicits input from the audience during the communication
  • Thinking Systemically: Understanding the complexities and interdependencies of information and events in order to develop more effective solutions and ideas
  • Building Value Based Relationship: Generating alliances internally and externally by continuously identifying and acting on those things that will create success for the company and its customers, suppliers, community
  • Establishing Collaborative Working Relationships: Developing and using collaboration for the purpose of accomplishing work objectives; developing relationships with other individuals by listening, sharing ideas, and appreciating other’s efforts and point of views
  • 10 Exerting Personal Influence: Persuading others to support or agree with an idea, issue or position
  • Bachelors degree, preferable in Marketing. MBA preferred
3

OP Marketing MGR Resume Examples & Samples

  • Must be able to read documents, printouts, reports, computer screens and other written communication
  • Must be able to hear well enough to communicate with customers and co-workers
  • Must be able to stand and/or walk to fill orders, assist customers on the sales floor, etc
4

RTL Marketing MGR Resume Examples & Samples

  • Contribute to a positive customer shopping experience by developing, planning and executing in-store season appropriate seminars, demonstrations, classes and other educational customer needs by understanding both consumer and competitive environment and trends and seasonal activities
  • Contribute to Cabela’s community outreach presence and ensure Cabela’s brand and image are upheld through the community outreach efforts by the active participation with local outdoor non-profit groups, key organizations and events that represent Cabela’s core customer base
  • Actively promote Cabela’s through public relations by identifying key media contacts in the store trade area; develop and foster these relationships to leverage local PR efforts and maximize media exposure for on-site and off-site events; actively function as the PR liaison for the retail store location
  • Manages the promotional budget including month end reconciliation and forecasting and contribute to the ROI analysis for each major store event executed
  • Must be able to stock product at various racking levels, use step-stool or ladder, etc
  • Must be able to write, type and use phone system
5

Advertising Marketing Mgr Resume Examples & Samples

  • The Advertising Marketing Manager (AMM) partner with the Payment Solutions key client teams to provide consultation and coordination of consumer financing advertising strategy and annual ad promotional calendar execution, including brand management and alignment with both Synchrony Financial, CareCredit and client brands
  • The AMM partner with the Senior Advertising Marketing Manager, Client Marketing Manager (CMM) and Industry Marketing Manager (IMM) to assess client needs, business goals and identify consumer financing advertising opportunities to drive growth, penetration, and profitability for these key clients
  • Primary responsibilities are to provide effectiveness and compliance related efforts for key client consumer financing advertising, monitoring (pre and post press), advertising guidelines, media services and agency relationship management, ad collection and assessment processes, with emphasis on internal project management tools and external website management
  • Secondary responsibilities are to manage with advertising and other branding efforts supported by the COE, partnering with internal and external agency and creative resources accordingly
  • Bachelor’s Degree in Marketing, Advertising, Mass Communications or OR in lieu of degree high school diploma/GED and 8+ years of marketing exeperience
  • 4+ Years marketing, mass communications experience
  • 3+ Years credit card or consumer marketing experience within or for retail
  • 3+ Years project management experience
  • Excellent computer skills with proficiency in Microsoft Suite
  • MBA with a concentration in advertising or mass communications
  • 6+ Years marketing, mass communications experience
  • Financial services acumen
  • Creative, energetic and proactive approach
  • Demonstrated ability to deliver results while working on multiple projects simultaneously, balancing resources, timing, and quality of outcome
  • Innovation-develop new ideas through collaboration and execution
  • Team oriented-ability to motivate and work well with diverse, cross-functional and global team members
  • Experience collaborating across multiple levels and functions
  • Experience working with retail partners
  • Ability to manage outside agencies, creative resources
  • Strong analytical, digital reporting and process skills
6

Flavor & Still Marketing Mgr Franchise FR Resume Examples & Samples

  • Bottler senior management
  • Agencies (Media agencies, Media partners, Advertising agencies)
  • Local Finance/procurement teams,
  • Local K&I Team
7

Client Segment Marketing Mgr-mortgages Resume Examples & Samples

  • 10+ years in financial services marketing. Experience must include line of business or LOB-facing roles
  • Experience developing and managing a marketing plan is required
  • Quantitative skills e.g., developing revenue & ROI projections and cost per lead is required
  • Collaboration and relationship development skills are required. This role depends on partnering and negotiating commitments and expectations with 15 organizations across the enterprise
  • MS Excel & Power Point are important to this role
  • Excellent communication is a must
8

Senior Integrated Marketing Mgr Resume Examples & Samples

  • Strong integrated marketing skills with experience managing global marketing programs and campaigns. Experience with marketing automation platforms (e.g. Marketo is a plus)
  • Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives
  • Strong time and project management skills with proven track record of successfully managing multiple projects simultaneously
  • Experience in a business group, field or marketing role
  • Bachelor’s Degree or equivalent experience of 10+ years marketing experience
9

Senior Prod Marketing Mgr Resume Examples & Samples

  • Intelligently and effectively articulate the value proposition of our Microsoft Edge browser to the developer audience
  • Deeply understand our ability to target, reach and communicate to developers, not only within our products but also anywhere our user journeys on the web
  • Work closely with our engineering teams to continuously improve our ability to understand developers need, their journey through our products and better communicate to our developers in a contextually relevant way
  • Frame up your problem space then monitor and report on your progress with the larger team
  • Develop the overall developer story for our browser developer offerings, including owning the value proposition, positioning, and messaging for our upcoming releases
  • Manage core product management deliverables and Bill of Materials for our product roadmap
  • Work with outbound marketing across Windows and Store teams on cross-company promotions and content creation and general support
  • Collaborating with our DX and Dev Tools teams to ensure browser developer audiences are taken into consideration for their execution in the field and product planning respectively
  • Help to prioritize and incorporate developer feedback into our long-term product roadmap for the browser developer offerings
  • Act as an evangelist for our browser developer offerings - across both internal and external events with our field and our partners/customers
  • 3+ years of product marketing, product management or related experience
  • Strong analytical, critical thinking, and business strategy skills
  • Experience defining and managing end-to-end product marketing plans, including go-to-market
  • Proven ability to build productive relationships with both technical and marketing teams
  • MBA preferred but not required
10

Asst Marketing Mgr Resume Examples & Samples

  • Own email campaign setup, QA and proofing within our email service provider, including audience definition, content creation and campaign deployment for simple to advanced email campaigns on-time and without any errors
  • Track progress, understand dependencies, and communicate status to project stakeholders
  • 1-3 years' experience in the email marketing or interactive marketing industry desired
  • Experience performing email QA testing to validate functionality and appearance across browsers via tools such as Litmus
  • Qualified to Degree level or with equivalent experience
  • Passionate about ecommerce customer shopping experiences
  • Attention to detail and comfortable with email messaging platforms
  • Strong organizational skills and the ability to effectively manage multiple projects at one time
  • SQL or HTML experience a plus
  • Enterprise-level ESP tool training (e.g. Responsys, Exact Target, etc) a plus
11

Partner / Channel Marketing Mgr Resume Examples & Samples

  • Lead the Azure Certified program, utilizing it as an ISV ingestion program to populate the Azure Marketplace
  • Utilizing Azure Certified as a design point, build and operate a new set of ISV ingestion programs across the C+E products and services portfolio
  • Work across C+E marketing and engineering to drive a premier certification program, including identifying tiers, promotions, go-to-market capabilities and funding
  • Integrate certification with the “try before you buy” capability in Microsoft Azure that enables customer to discover, provision and test Microsoft Azure Marketplace applications for free in a time bound manner
  • Create the Fast Track partner profile and program for Microsoft Azure
  • Work closely with CXP to create customer scenarios, partner onboarding, and hand-off for the Fast Track program
  • Establish goals, evaluate program needs and develop budget to accomplish desired results
  • Create messaging and positioning frameworks showcasing how partners can utilize the Azure certification and Fast Track programs to monetize and build solutions using Azure services
  • Gather field and partner feedback/insight to find opportunities for improvement
  • Working directly with successful cloud partners, understand their business models - build partner profiles/persona’s that can be used with engineering and the segments to support the programs GTM and requirements into engineering
  • Drive the readiness required with the C+E field, DX, segments and partners to ensure adoption and usage of the Azure Certified and Fast Track programs
  • Experience in designing, managing, and measuring all aspects of a certification program
  • 5+ years’ experience in product and/or program management
  • Bachelor’s Degree, plus, or equivalent experience
  • Ability to build and manage efficient and productive processes
  • Industry knowledge including server, storage and networking, server virtualization, and IaaS, SaaS and PaaS
  • Experience building and running partner and channel programs
  • Experience in a program or product management role in a cloud-based software organization
  • Experience working with engineering organizations to specify, prioritize and deliver key features in an iterative fashion on a global scale
  • Extraordinary cross-group collaboration working both within Microsoft and with partners
  • You should be comfortable working with multiple engineering organizations to bring required service and platform components together to create an end-to-end partner experience
  • 5 years of software industry experience with a deep understanding of partner ecosystems
  • Excellent written and oral communication skills, ability to be a great listener
  • A positive attitude and high energy
  • Strong work ethic and a high level of self-accountability
12

Principal Prod Marketing Mgr Resume Examples & Samples

  • Raise community awareness of Apache HAWQ in the Hadoop community
  • Deepen existing customer engagement with Apache HAWQ and Pivotal HDB, supporting expanded product usage and customer roadmaps
  • Develop messaging and content deliverables that articulate Hadoop native SQL product offerings, differentiating value, and key benefits
  • Organize and execute cross-functional product launch activities to drive awareness for small and large product releases
  • Understand the market trends and competitive landscape in the Hadoop SQL market and develop appropriate sales enablement materials
  • Participate in analyst, press, and blogger updates to influence coverage and improve awareness
  • Support sales in customer briefings on product capabilities, benefits, and direction
  • Create and deliver content strategy and execution for conferences and other key events
  • Create content deliverables for market success including: infographics, white papers, articles, blogs, podcasts, sales presentations, ROI tools and other customer-facing materials to build awareness, drive demand generation and arm sales
  • Understand field requirements and deliver high-impact sales tools, enablement and training
  • 3 or more years of relevant professional experience, with at least 1 years in enterprise software product marketing, solution marketing, corporate marketing, and/or sales experience
  • Technical, sales, or product marketing experience with databases, Hadoop, data integration, advanced analytics and machine learning
  • Customer facing experience with business technology leaders, data architects, CTO’s, CIOs, data scientists, and business analysts
  • Demonstrated portfolio of impactful content and customer and sales facing deliverables
  • Dual capability to author and produce own content, and project manage marketing services resources to design creative and unique deliverables
  • Superior writing and analytical skills including the ability to discern and articulate differentiating value propositions, and explain complex technical topics in relevant business terms
  • Able to analyze customer and market requirements and trends
  • Self-motivated, results driven individual requiring minimal oversight that can work to accomplish large complex goals in a collaborative environment
  • Displays intellectual curiosity, innovation, creativity, persistence, commitment, passion and optimism
  • Undergraduate degree in a technical discipline, or relevant professional experience; MBA or advanced degree a plus
13

Customer Marketing Mgr Resume Examples & Samples

  • Strategic Marketing Skills: Understanding and experience with the ability to practically apply. Must link strategies to financial results via actions with sales force
  • Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner
  • Cultural Sensitivity: Understands local cultural nuances, especially those applied in the business environment and able to respond appropriately to maximize business opportunities
  • Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills
14

Prod Marketing Mgr, O Usage Resume Examples & Samples

  • Craft ‘sticky’ use case scenarios and map to product capabilities content that is delivered through field sales, FastTrack (web and FastTrack Center) and by partners
  • Be CEO of the workload usage metric and support the monthly rhythm of the business, finding key business insights into why a given area or segment saw usage fluctuations of a given workload
  • Develop a deep understanding of the Office 365 product capabilities across variety of devices and platforms
  • Influence engineering and product marketing to consider work that enhances product usage and in product communications
  • Land impactful, through Microsoft field sales and partner marketing campaigns to help increase active usage
  • Partner closely with Go-To-Market strategy team, product marketing and engineering teams to influence product experience to facilitate increased active usage
15

Marketing Mgr Resume Examples & Samples

  • Develop, present, and execute annual & quarterly marketing plans that meet business objectives, partnering with product line management, marketing & client stakeholders
  • Identify & measure key performance indicators for marketing programs and business impact
  • Lead innovation in programs & strategies to gain end-buyer mindshare and purchase preference
  • Manage and adhere to quarterly and annual budget
  • Build partnerships with internal stakeholders as well as clients, external agencies, and service providers
  • Plan, execute, and represent Neustar/TLD at tradeshows, conferences and industry events
  • Maintain shared content calendar & oversee content/social outlets
16

Interactive Marketing Mgr Resume Examples & Samples

  • Own all operational aspects of Email marketing at UMB including, but not limited to,: building email templates, creating targeted lists within email platform, campaign deployment and reporting
  • Works with web team to implement custom landing pages, web updates, etc. needed to complete campaigns
  • In conjunction with ETS, Data Security, HR, Legal and Compliance, develop governance around e-communications, and be an expert on the Financial Services industry
  • Manage adherence to approved Marketing, Brand, and Compliance guidelines
  • Develop ROI metrics to drive future direction
  • Oversee key projects, ensuring excellence and project/staff efficiencies
  • Develop and maintain relationships with leaders of assigned service areas
  • Prepare comprehensive timely, accurate and insightful campaign reports for key stakeholders
  • Take a leading role in improving the customer experience and how to better integrate a contact follow-up/management strategy
  • Manage 3rd party external vendors. Determine what current outsourced tasks/projects could be internalized
  • Responsible for digital marketing research
  • Give key input in brainstorming, organization and development of digital opportunities
  • Manage PPC advertising and other Internet Marketing campaigns
  • Monitors trends in web and social media tools and applications; experiments with new and alternative ways to leverage the web and social media for the organization
  • Improve current campaigns through A/B and multivariate testing
  • Identify, implement and manage new marketing/lead generation opportunities
  • Own the invoicing process for 3rd party vendors. Seek to improve existing process
  • Strong understanding of e-mail marketing operations, technology, and platforms (ExactTarget or similar)
  • Strong analytical and decision-making skills
  • Extremely high attention to detail
  • Proactive, responsive and willing to roll up sleeves to find solutions without soliciting outside help
  • Basic understanding of web analytics and SEO
  • Organized, team player, results- driven, and strong project management skills required
  • Ability to work within a team as well as strong interpersonal communications style with all levels
  • Proven Leadership and Management experience
  • Basic knowledge for the workings of HTML,
  • Basic knowledge in Microsoft Office, Google Apps
  • Measurement and metrics-oriented
  • Experience establishing budget, strategies and marketing plans designed to meet organizational goals
  • Intimate knowledge of online advertising strategies and tactics
  • History of working with sales teams to determine projected lead volume and monitor lead quality
  • Ability to understand different audiences and develop appropriate copy, calls to action and incentives
  • Ability to influence and persuade others
  • Adaptable to change and ability to multi-task
  • Experience working within a web content management system
17

Marketing Mgr Resume Examples & Samples

  • Bachelor’s degree is required, MBA is preferred
  • 5+ years’ experience in marketing, communications and/or advertising
  • Or equivalent combination of education and experience that gives the individual the necessary knowledge, skills and abilities to perform the job
  • Demonstrated ability to develop and implement integrated strategic marketing plans that integrate the following elements of the marketing mix: promotional tactics, sales collateral, direct mail, Web-based marketing, trade shows, advertising and market research analysis
  • Basic understanding of how Web-based marketing and public relations coordinate with integrated marketing programs for service promotions and corporate brand alignment
  • Thorough understanding of integrated marketing communications for services
  • Demonstrated initiative and strategic thinking
  • Proven project and budget management skills
  • Demonstrated negotiation skills
  • Ability to effectively prioritize and manage multiple projects
  • Skilled in Word, Excel, and PowerPoint and proficiency with the Internet
18

Senior Marketing Mgr Resume Examples & Samples

  • Public Sector Audience Marketing: Create and lead marketing campaigns, assets and execution plans for prioritized Public Sector organizations and roles, especially civilian Government
  • Public Sector Solution Marketing: define and apply compelling messaging, demand generation programs, lead nurturing activities, account targeting, event support and customer evidence development. Apply in-depth solution expertise, and serve as the subject matter expert or spokesperson to key PS influencers
  • Marketing Planning: Create marketing execution plans with PS customer targeting for Services solutions based on understanding of market, strategy, competitive landscape, voice of the customer and economic dynamics. Monitor existing business metrics and augments strategies that ensure ROI
  • Positioning, Messaging & Storytelling: Create engaging PS specific marketing content for Digital Transformation scenarios and solutions. Materials must articulate the solutions’ value proposition and messaging that will engage PSDMs and differentiate Microsoft. Ensure the marketing is aligned with Microsoft product groups and Enterprise & Partner Marketing (EPG), so PS customers’ hear a compelling and consistent approach from Microsoft
  • Customer Insights & Advocacy: Use appropriate vehicles to identify PS customer buying behaviors, scenarios and technology trends. Create innovative approaches to harvest best practices from customer engagements and replicate for new opportunities
  • PSDM & TDM engagement: assess both PS Policy decision and technical decision maker needs, scenarios and trends and build into marketing strategies and plans
  • Public Sector Domain expertise, especially civilian Government experience with social services such as labor, health, or education agencies
  • 10+ years of marketing experience in the development and implementation of marketing programs, including messaging, campaign design, content development and creative design
  • Working knowledge of the consulting or IT services industry
  • Strong influencing, storytelling and communication skills
  • Competency at PSDM and TDM level marketing and personal customer engagement
  • Experience applying modern marketing techniques, such as nurture techniques, CRM, automation and content marketing, analytics or social engagement
  • Confidence collaborating with business and technical leaders
  • Experience working with the Microsoft field and HQ organizations, preferred
  • An undergraduate degree in Marketing or equivalent work experience is preferred
19

Enterprise Field Marketing Mgr Resume Examples & Samples

  • Develop and support annual marketing plan, including quarterly refresh, across all marketing functions, including Social media, Email marketing, Paid Search/Display, Native Advertising, Events and Partners engagement
  • Ensures visual and messaging consistency across programs and audiences
  • Campaign development down to tactical execution, as well as, budget and metrics management
  • Pursues new leads creation and attribution to assure targets achievement and return on marketing investments
  • Coordinate new vendor’s onboarding & vendors payment approval processes
20

Amazon Pantry Senior Marketing Mgr Resume Examples & Samples

  • Proven track record in project and programme management
  • Ability to link marketing activities with P&L impact
  • Ability to prioritize in an ambiguous environment
  • Ability to operate effectively in a matrix organisation
  • Outstanding influencing skills, driving sense of urgency and engagement throughout the organisation
  • Operates at all heading levels
  • Expects and requires innovation
  • Thinks big
  • Has the innate ability to inspire passion in others
21

Senior Marketing Mgr Resume Examples & Samples

  • Develop, execute and marketing tactics
  • New Product launch plans and roll out to customers and Sales teams
  • Marketing lead role for special marketing projects
  • Alignment with the cross-segment functional areas of Sales, Pricing, Segment Planning and Product Development
  • Review/recommendations of marketing effectiveness versus objectives, including implementation of test and learn pilots for continuous improvement
  • Achieving lead and revenue goals and while managing to approved budgets
  • Monthly department reports, on key initiatives, results and upcoming campaigns
  • 5-10 years of marketing experience, preferably in B2B. Experience in media monitoring market segment a plus
  • Knows procedures and marketing mix elements that drive increase in lead/revenue volume and brand equity
  • Knows and applies basic marketing strategies with successful execution
  • Establishes courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization. Strong project management skills
22

Partner Channel Marketing Mgr Resume Examples & Samples

  • 8+ years of Retail Experience - channel or category; understanding the Microsoft business a plus
  • 8+ years of experience in management
  • A mix of business planning and execution skills
  • Experience developing efficient work plans for complex projects involving many groups
  • Effectively coordinate and implement plans
  • Proven experience with plan-o-grams, RSP training, Online merchandising and marketing, and in-store visual merchandising projects
  • Strong collaboration skills - ability to effectively influence others in multiple groups and collaborate to achieve specific goals
  • Illustration of required Microsoft competencies
23

Digital Marketing Mgr Resume Examples & Samples

  • Requires a minimum of 4 years of direct to consumer digital marketing and advertising
  • Requires a deep understanding of marketing technologies and digital analytics
  • Must be data- and results-driven
  • Written communications skills are critical
  • Experience with web content management tools is a plus
  • Degree in marketing, advertising or communications preferred
24

SEO / Digital Marketing Mgr Resume Examples & Samples

  • Lead the day-to-day organic search activities – monitoring, reporting, analysis, and optimization of these efforts
  • Identify and address opportunities to enhance digital properties in support of organic traffic and sales growth
  • Partner with analytics team to create robust SEO dashboards and reports that provide visibility to organic search performance and support increased exposure for leadership
  • Support the development of processes and workflows for content creation and optimization that are laser-focused on capturing customer demand
  • Conceptualize and initiate tests (on-page copy, product naming / categorization, internal linking, etc) in order to continually improve key metrics (traffic, bounce rate, sales)
  • Collaborate across the enterprise to develop campaigns and capabilities that enhance the customer experience, as well as the online visibility of store locations and services
  • Support content team with data and best practices to ensure content creation and optimization efforts most effectively capture customer demand
  • Recommend process and data structure enhancements in support of content and search
  • Be the internal subject matter expert and evangelist for SEO, sharing best practices and insights with other teams to support achievement of overall business objectives
  • Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance SEO
  • Manage relationships with agencies, vendors and other external partners
  • Demonstrable history in strong applied analytics as a foundation for decision making - a love of data, gleaning insights from data, and making decisions based on data
  • Experience coordinating projects (preferably within an interactive, advertising or marketing agency environment)
  • 3-5 years of business experience
  • 2-4 years of search engine optimization, inbound marketing or content marketing experience preferred
  • Experience with web analytics and measurement tools and processes
  • Online retail experience and/or automotive parts experience is a plus
25

Senior Customer Marketing Mgr-corp Accounts Resume Examples & Samples

  • Integration of Alcon US Surgical upstream marketing initiatives (e.g. Patient education materials, surgeon locator, OD engagement, Customer Relationship Management, etc.) with key Corporate Account Customers
  • Assist Corporate Accounts team in driving sales growth through ongoing data analytics and insights
  • Drive Alcon US Surgical Marketing strategy integration with US Surgical Corporate Account Customers
  • Build, present, and integrate Alcon US Surgical upstream marketing initiatives with key Corporate Account Customers
  • Devise joint business planning efforts within key Corporate Accounts and with brand marketing o Develop and present situation assessments (insights and business analysis), Strategy & Tactics Overview, action plans, annual Customer planning calendars, key strategies and tactics for all assigned customers
  • Assist the Executive Sales Director with customer Quarterly Business Reviews (QBR) with internal stakeholders & Corporate Accounts team
  • Deliver actionable Customer insights that can be leveraged by the Corporate Accounts team and our Customers
  • Tactical Execution - Key Owner of promotional program development and execution within assigned customers
  • Lead the development of customer-specific promotional programs which are consistent with market needs and brand strategies
  • Incorporate customer needs into brand program architectures and help gain alignment for the plans across all brands and with key stakeholders
  • Work with respective members of Corporate Account Customers to prioritize marketing initiatives
  • Develop and deliver customer-specific, fact-based marketing materials, presentations
  • Ensure various internal Marketing organizations understand the Corporate Account environment and specific customer issues
  • Develop working relationships with key external customer marketing departments, where appropriate
  • Post promotional / program analysis to determine effectiveness for future planning
  • Monitor competition and develop key insights to impact Alcon US Surgical strategy and tactics
  • Add value to Customer presentations by enabling a consistent team approach to presentation materials and bringing insights on the category and competition that position Alcon US Surgical as a strong strategic partner
  • Represents Corporate Account perspective with Marketing team in creation of national Alcon Marketing programs and initiatives
  • Bachelor’s Degree required; MBA preferred
  • 5 years of Marketing and/or Sales Experience required
  • Experience executing marketing programs with major retailers
  • Ophthalmology industry experience is highly preferred
  • Customer joint business planning experience is preferred
26

Channel Marketing Mgr Resume Examples & Samples

  • Responsible for delivering on the business unit channel pipeline and revenue objectives both annually and quarterly. In the case of pipeline or revenue shortfalls or challenges, responsible for analysis, insights, recommendations and actions to address issues and improve performance
  • Design and implement BP demand generation and progression tactics teaming with Channel Sales, Portfolio Marketing and Performance Marketing teams in North America
  • Develop a quarterly plan that delivers YTY growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs
  • Increase partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance
  • Support BPs with marketing resources in IBM, key sales initiatives, and helping integrate BPs in the IBM-led demand generation tactics; deliver quarterly and ongoing guidance to BPs
  • Drive assessment of overall readiness of channels marketing and sales; build actions to improve BP productivity and influence revenue pipeline attainment
  • Provide geography-specific feedback to WW channel marketing on assets and key needs of NA Business Partners
  • Ongoing measurement of the impact to the business and the effectiveness of the channel activities for consistent improvement is a critical part of this role
  • 5+ year project management experience
  • 3+ years previous leadership experience
  • 3+ years demonstrating superior presentation skills
  • 3+ years experience driving root cause analysis and corrective action planning as well as monitoring for effectiveness
  • 5+ years experience in the business partner channel
  • 2+ years Digital Marketing experience
  • Excellent writing & verbal communications skills
27

Senior Marketing Mgr, Amazon Books Resume Examples & Samples

  • Identifies, proposes and develops new marketing programs that align with the category or product brand strategy and drive customer acquisition and engagement
  • Stays current on knowledge of new products, brands, trends and market segments and applies knowledge to propose strategies for optimizing marketing
  • Plays a lead role in identifying the risks and potential ROI for campaigns, events and promotions; evaluates trade-offs and recommends plans
  • Helps manage the marketing campaign/programs calendar
  • Understands how category, program or business goals impact broader business goals and navigates trade-offs in prioritization of roadmaps for central teams
  • Represents marketing in large cross-functional or cross-category projects
  • Understands the category’s or business’ key traffic drivers, identifies targets across all channels to achieve results
  • Uncovers and assesses strategic partnerships for co-marketing opportunities
  • Partners with business analytics team to identify high-potential and actionable insights to inform marketing strategy
  • Serves as the single point of contact for managing and sharing status of consumer insights requests
  • 5+years of marketing leadership experience
  • Demonstrated analytical and quantitative skills
  • Demonstrated success in delivering measurable results
  • Proven ability to manage large cross-functional teams collaborating on marketing programs
  • Excellent problem solver with an innovative mindset
  • Collaborative, logical, detail-oriented, flexible, and adaptive to change
  • Proven ability to thrive in a demanding, fast-paced retail environment
  • MBA or Master’s in Communications strongly preferred
  • Experience in creating customer-facing programs
  • Aptitude for being organized with flexibility and delivering results in a fast-paced environment
28

Authentication Marketing Mgr Resume Examples & Samples

  • Bachelor Degree in relevant field or equivalent experience
  • Minimum of 5 years of experience in strategic marketing, preferably in B2B industries
  • Experience in pharmaceutical industry strongly preferred
  • Ability to understand customer needs: Voice of Customer (VOC) & Quality Functional Deployment (QFD)
  • Ability to analyze industries and develop marketing plans
  • Demonstrated track record of marketing career growth with increasing responsibilities
  • Self-confident, self-propelled, emphatic, recognition as business partner, equipped with business sense, communicative, good ability to convince, ability to create trust, high level of independence
  • Ability and willingness to travel internationally
  • Excellent verbal and written communication skills including formal presentation skills in front of both small and large groups
  • English fluency in writing and speaking
29

Marketing Mgr, Trade & Dis Resume Examples & Samples

  • 3+ years of marketing experience required
  • 1+ years of managerial experience required
  • 3+ years experience developing customer facing strategy and developing/executing activities that drive business goals
30

Solutions Marketing Mgr Resume Examples & Samples

  • This position requires a BS degree, preferably in Marketing Communications, Electrical Engineering, Computer Science or other technical area. An MBA is desirable
  • 5-10+ years of industry experience is also required
  • Key areas of experience, skill, and knowledge include: Good ciommunications skils including: written, spoken communications, & Powerpoint. Strong understanding/background in the Telecommunications industry (Networking, Networking Standards, Tier 1, 2 & 3 Service Providers, Data Center market & architectures, ICP market, etc), knowledge of Fujitsu telecom products (1FINITY, Flashwave, Virtuora, NetSmart, etc), knowledge of Partner products, understanding of Network Management, Fujitsu Data products, etc
31

Senior Online Marketing Mgr Resume Examples & Samples

  • Design and create marketing campaigns and lead nurture programs in Eloqua
  • Facilitate Eloqua integration with Salesforce and administer the suite of Eloqua tools for the Salesforce platform
  • Develop processes for creating, managing, and reconciling contact lists between Eloqua and Salesforce
  • Drive the customization of the marketing automation platform to include lead scoring, nurturing/drip campaigns, and workflows
  • Coordinate with reporting team to create dashboards that track lead generation and the effectiveness/ROI of campaign activity and techniques
  • Partner with Marketing colleagues & external vendors to obtain assets for emails and web pages; ensure timeliness and quality of all deliverables
  • Analyzes program traffic for trends and use patterns to identify and quantify customer habits and behavior
  • Recommends modifications to program design to maximize traffic, customer satisfaction, capture and sales generation
  • Reviews customer feedback for programs, recommends improvement and enhancements
  • Maintains state- of-the-art skills in eCommerce applications
  • Requires strong analytical skills as well as verbal and written communications
  • Minimum 3 years recent hands-on experience with the Eloqua marketing platform (version 10)
  • Strong marketing automation skills, including the ability to create complete campaigns and programs from scratch
  • Knowledge of best practices for developing lead nurture programs, scoring models and lead routing schemes
  • Typically requires 3-5 years of experience in area of professional responsibility
32

Segment Marketing Mgr-qld Resume Examples & Samples

  • Tertiary qualified in a Business/Commerce degree with Marketing major
  • Minimum of 5 years' experience in a similar state based or regionally focussed marketing management role in the ICT space within Australia
  • Highly developed knowledge of ICT solutions and who the major players are in the Australian market
  • Excellent written, verbal, planning and prioritisation skills, including advanced IT literacy
  • Outstanding presentation and stakeholder management expertise at all levels of business
  • Confident with change and ambiguity, influential, business and emotionally resilient, and tenacious in everything you do; and
  • Strong business acumen with highly developed financial, analytical and reporting skills
33

Digital Marketing Mgr Resume Examples & Samples

  • 5+ years experience in marketing with 2-3 years in digital marketing
  • Project management experience with great attention to detail, ability to manage project timelines and complex workflow management
  • Highly organized with ability to work on multiple projects at once, successfully manage workload, meet deadlines and deliver high quality work on budget
  • Strong understanding of integrated digital marketing techniques (email campaigns, social media, blogs, search) and working knowledge of major social media channels and social media tools
  • Innovator with strong desire to test new technologies, models, channels and mediums
  • Working knowledge of technical language, software capabilities, graphic design, web development process and brand storytelling across digital platforms
  • Strong analytical skills, with the ability to extract and interpret data from various sources and an understanding of web analytic tools
  • Strong verbal and written communication skills (especially in digital media); Experience developing and translating content to the social web
  • Demonstrated experience in SEM and SEO
  • Manage translations of content as required to ensure all Americas digital properties are up to date
34

Senior Marketing Mgr, Consumables Resume Examples & Samples

  • Grow and optimize all traffic channels, including email, search, Associates, and mobile
  • Set the strategy and execute the onsite experience which includes promotional events, merchandising, search experience, PR integration, browse tree design, and automation
  • Partner with the buying teams to incorporate business needs and create best in class content, tailored to appropriate customers
  • Drive site improvements to completion by managing projects with web developers, buyers, designers, and other merchandisers
  • Conceptualize, build, and execute multi-channel marketing plans including creative development, targeting segmentation, and performance analysis
  • Drive traffic growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements
  • Understand who is our customer
  • Create cooperative acquisition marketing programs with leading partners
  • Strong understanding of online marketing ecosystem and deep understanding of all online marketing channels (e.g. Direct, Social Media, Display, Affiliate, E-Mail, Newsletter, SEM, SEO)
  • Expertise with customer segmentation, targeting, and database marketing methods
  • Has demonstrated an ability to achieve exceptional results with limited marketing budget
35

Senior Marketing Mgr for Staples Promotion Products Resume Examples & Samples

  • This position requires first and foremost flexibility and willingness to try new things, a strong desire for collaboration, forward-looking thought process, and an ability to see behind every corner. We want somebody who can take on financial responsibility while delighting our customers with marketing and creative that drives a client to buy. In addition, the idea candidate should be able to
  • Think strategically and execute tactically
  • Plan, drive and orchestrate fully integrated eCommerce strategy on StaplesPromotionalProducts.com, including but not limited to: e-mail, web banners, paid search, SEO, and programs and initiatives
  • Drive new projects based on ROI analysis, including but not limited to: customer acquisition at trade shows, direct mail to drive customers to the website and partnerships with internal departments to drive better campaigns Manage relationships with paid search and retargeting vendors, including monitoring ROI and ensuring they are deploying the best strategy for our business
  • Continually review analytics and reporting to make the most educated decisions
  • Resolve issues that could impact timelines, other teams or budget
  • Suggest new ways to drive more sales, execute those suggestions and be accountable for them
  • Communicate offers and marketing plans to the Channel Support teams
  • Participate in short-term and long-term planning sessions
  • Provide input, plan and write creative briefs for all campaigns
  • Be proactive and collaborative
  • Achieve a responsible and purposed approach to all projects, issues and opportunities with a focus on proving holistic solutions
  • BA or BSrequired in Marketing or related field
  • 3-4 years of work experience
  • Stays abreast of changes in the online marketing environment
  • Excellent “business” communication skills, both written and verbal, and the ability to effectively communicate with all levels of internal and external stakeholders and support functions
  • Detail-oriented, highly organized individual with strong problem solving abilities
  • Experience with reporting and metrics, including the ability to manipulate and evaluate sales and coupon redemption data – Google Analytics, Coremetrics or Omniture experience is a big plus
  • Experience working with/managing agencies and/or vendorsis a plus
  • An understanding of web infrastructure, HTML, CSS is a plus
36

Marketing Mgr-digital & Acct Mgmt Resume Examples & Samples

  • Strong digital and media knowledge/experience
  • Superior attention to detail, excellent organizational & project management skills, with an agile mindset
  • Proficient with Microsoft Office (Excel, PPT, Word)
  • Professional oral and written communication skills for effective relationship development/management and presentations with stakeholders