Manager, Marketing Analytics Resume Samples

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JT
J Thiel
Jadyn
Thiel
79525 Titus Groves
San Francisco
CA
+1 (555) 891 3000
79525 Titus Groves
San Francisco
CA
Phone
p +1 (555) 891 3000
Experience Experience
07/2015 present
Detroit, MI
Manager, Marketing Analytics & Insights
Detroit, MI
Manager, Marketing Analytics & Insights
07/2015 present
Detroit, MI
Manager, Marketing Analytics & Insights
07/2015 present
  • Advertising Testing
  • Marketing Mix Analysis
  • Support optimization of content and campaigns through testing and prescriptive analytics
  • Build a team to support marketing initiatives and provide keen insights based on analytics
  • Provide measurement, reporting, and analytics for digital media, website, CMR, and offline
  • Support personalization efforts including measurement and segmentation
  • Syndicated Tracking (e.g., NPD, IPSOS)
04/2009 01/2015
San Francisco, CA
Associate Manager, Marketing Analytics
San Francisco, CA
Associate Manager, Marketing Analytics
04/2009 01/2015
San Francisco, CA
Associate Manager, Marketing Analytics
04/2009 01/2015
  • Develop and maintain analytical tools and reports for evaluating performance of marketing performance
  • Monitor trends and key metrics to identify areas for operational and marketing improvement
  • Extract, manipulate and transform data through the use of databases, spreadsheets, and queries
  • Perform data quality audits to maintain and assure data integrity
  • Provide analytic support to the marketing organization and support other team members with forecasting, and other ad hoc projects
  • Perform other duties as assigned
  • There are no supervisory responsibilities associated with this job
06/2002 02/2009
Phoenix, AZ
Manager, Marketing Analytics
Phoenix, AZ
Manager, Marketing Analytics
06/2002 02/2009
Phoenix, AZ
Manager, Marketing Analytics
06/2002 02/2009
  • Deliver streaming insights by developing reports using Omniture and multiple internal sources (Teradata/ SQL / Vertica)
  • Responsible for server capacity planning using SolarWinds or other capacity planning systems
  • Assessing marketing performance by benchmarking against historical metrics
  • Build tear sheets on products including disease state background, market landscape, competing modalities, product valuation and forecasting
  • Develop & apply advanced analytic capabilities to areas such as marketing test & learn, yield optimization, marketing mix modeling and attribution
  • Competence in documenting server administration and support efforts, which includes troubleshooting methodology, work logs, and documenting resolutions
  • Be an expert in streaming related data/metrics/reporting as it relates to marketing
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Chapman University
Bachelor’s Degree in Business
Skills Skills
  • Demonstrates excellent attention to detail and an ability to prioritize in a highly fluid, fast-paced environment
  • Strong proficiency in Google Analytics, Adobe AdHoc, and Adobe SiteCatalyst
  • Strong communication skills including ability to develop audience-tailored presentations and present insights and recommendations
  • Strong communication and interpersonal skills – ability to partner with a wide range of roles from creative marketers to technical engineers
  • Strong attention to detail
  • Strong oral and written skills; positive attitude and strong collaborator
  • Ability to project professionalism over the phone and in person
  • Highly collaborative, team work environment with emphasis on participating in a knowledge culture
  • Exhibits strong verbal and written communication skills, public speaking & presentation skills and excellent interpersonal skills
  • Ability to handle ambiguity and adapt quickly to change
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1

Senior Manager / Manager, Marketing Analytics Resume Examples & Samples

  • Manage and coach a team of analysts
  • Build and augment analytical capabilities in: reporting, measurement, optimization, segmentation and analysis, leveraging lessons learned and best practices from other industries
  • Lead innovative initiatives that help build new marketing capabilities and ‘operationalize’ analytics
  • 8-10 years of experience in Marketing Analytics, Digital Marketing, or Marketing in a business related fields. Management experience is required
  • Financial Services experience required experience in investment management and other industries (e.g. Retail, CPG, e-Commerce) is preferred
  • Proficiency in data-discovery tools, including Excel, SAS, Google Analytics, Radian6, Tableau and Business Objects
  • Good understanding of advanced statistical techniques, including uplift modeling, logistic regression and cluster analysis
  • Confident and proven ability to influence stakeholder and senior leaders
  • Strong experience in working in open collaboration with global teams
  • Passionate communicator, able to clearly articulate a vision, and inspire and empower a team
  • Strong coaching skills, providing support and guidance to their teams
2

Manager, Marketing Analytics Resume Examples & Samples

  • Actively participate in retailer’s business planning process
  • Use all available data sources to analyze the retailer business trends for sales and profit building opportunities
  • Proactively provide creative, targeted solutions, as well as insights, that drive the retailer’s strategies
  • Analyze the performance of historical marketing promotions using advanced statistical models
  • Develop and measure marketing tests, generating actionable findings that will positively impact the retailer’s marketing spend
  • Incorporate financial assumptions, control information, and projected results in all program recommendations
  • Analyze, and present, analytical results and their impact on the retailer’s sales and profit
  • Maintain an understanding of the retailer’s Category Management and Merchandising plans to be able to add value to these areas and incorporate loyalty marketing where appropriate
  • Advanced use of SAS and experience in both SQL/Data step languages
  • Ability to rapidly develop sufficient familiarity with proprietary data systems and IT infrastructure to extract data needed to support quantitative research projects
  • Ability to present in front of clients
  • BA/BS with significant coursework in quantitative methods
  • Experience building marketing mix models
  • Experience in a Retail environment helpful but not required
3

Manager, Marketing Analytics Resume Examples & Samples

  • Support digital analytics needs across the society, including assisting in analytics implementation on digital properties, generating reports, and providing insights and recommendations based on data. (35%)
  • Produce regular reports and deliver insights for stakeholders and executives, using dashboards and custom reports in Google Analytics and other analytics tools. (30%)
  • Monitor data quality in analytics tools and raise key issues to the team. (15%)
  • Troubleshoot and debug analytics implementation, working closely with Technology and Google Analytics technical support teams. (10%)
  • Train users on Google Analytics and provide resources on Google Analytics to users and Technology. (10%)
  • 3 - 5 years of experience in digital marketing analytics
  • Strong proficiency in Google Analytics, Adobe AdHoc, and Adobe SiteCatalyst
  • Excellent technical communication skills to communicate issues and requirements to Technology team
  • Excellent people and communication skills to deliver analysis and insights to various teams in the organization
  • Ability to multitask and meet tight deadlines
  • Quick learner who can solve problems and self-motivated
4

Manager, Marketing Analytics Resume Examples & Samples

  • Partner with marketing to apply data-driven approaches to acquisition, engagement and retention across all platforms
  • Develop & apply advanced analytic capabilities to areas such as marketing test & learn, yield optimization, marketing mix modeling and attribution
  • Ensure the acquisition, maintenance and quality of data that can be used to deeply understand the New York Times audience and their behavior
  • Actively identify insights that help stakeholders achieve their objectives and improve our products and services
5

Manager, Marketing Analytics Resume Examples & Samples

  • Provide actionable and insightful information from advanced statistical modeling, data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying cross-sell, up-sell, retention or acquisition opportunities, assessing opportunities to improve customer profitability, developing next-generation models for product bundling and loyalty programs, and assessing customer behavior over time
  • Support fact based marketing through data mining and predictive analytics
  • Synthesize data into succinct presentations that aid in senior management decision making
  • Report and analyze all marketing and loyalty campaigns as they relate to the profitable acquisition of new customers and existing customers
  • Use SAS or other relevant statistical tools for data mining and predictive analytics
  • May manage/lead teams of 2 to 3 analysts
  • Minimum Bachelor’s degree in math, statistics, operations research, economics or related quantitative discipline with experience is required. (Masters or PhD in a quantitative field preferred)
  • 5+ years experience in a quantitative field. (Retail or financial services experience preferred)
  • 3+ years experience using data mining tools such as SAS, SQL, R, SPSS, etc
  • Experience in coaching and developing team members. (Leadership preferred)
6

Manager, Marketing Analytics & Insights Resume Examples & Samples

  • Minimum seven (7) years experience in analytics, business planning or similar role, preferably within the travel industry
  • Strong leadership and partnering skills
  • Marketing knowledge or experience, preferably in marketing strategy, media planning, or an analytic area
  • Demonstrated excellent verbal and written communication skills, including effective visual representation of complex data
  • Demonstrated advanced proficiency in analytic software applications such as Excel, Tableau and/or SAS
  • Demonstrated attention to detail and focus on excellence in work product delivery
  • Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership
  • Experience working with both digital and traditional media effectiveness data
  • Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives
  • Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility
7

Manager, Marketing Analytics Resume Examples & Samples

  • Provides strategic insights derived from sales and promotions that drive critical marketing decisions
  • Supports all complex ad hoc requests for customer data for the many areas of the organization
  • Provides Sr. Leadership with necessary historical sales data for planning purposes
  • Utilize statistics to identify the significance in data
  • Successfully tell stories of what happened from Marketing events and promotions and able to present those findings to management
  • Bachelor’s Degree in Marketing, Finance, Economics, or other relevant degrees
  • Ability to write SQL
  • Developing dashboards through visualization tools
  • Retail knowledge
  • Relational database experience
  • SAS experience
  • Knowledge of Media Mix Modeling
  • Digital Analytics experience, including Adobe (Omniture), Google Analytics and or Google Big Query
  • Customer analytics
8

Manager Marketing Analytics Resume Examples & Samples

  • Analyze digital marketing campaign data and user behavior patterns and provide valuable insight
  • Provide and implement Adobe Analytics and GA tagging solutions for various sites (desktop/mobile)
  • Recommend KPIs, write Omniture tagging strategy documents to implement KPIs for various sites
  • Identify bugs and erroneous analytics tags and provide solutions to the development team
  • Proactively initiate, research, and perform data analysis
  • Provide ad hoc reports to internal stakeholders on web usage, webcasts and email campaign data
  • Create dashboards for monitoring and measuring activity and to streamline report processing time
  • Work with eMarketing team to advise on our continually evolving digital strategy
  • Expert level knowledge of Adobe Analytics/Omniture and Google Analytics
  • Experience with Adobe Experience Manager (Adobe CQ)
  • Experience integrating Adobe Analytics with various CRM platforms (Oracle/OOD, Salesforce)
  • Solid understanding and working knowledge of HTML5 and JavaScript
  • Experience with visualization techniques for data analysis and presentation
9

Manager, Marketing Analytics & Insights Resume Examples & Samples

  • Provide regular analytical reporting showing audience and engagement metrics to measure growth against key performance indicators (KPIs) and support ongoing strategic planning
  • Oversee the production and distribution of regular, standard reports including report automation and the integration between web analytics data and other data sources, including metrics on social media, mobile apps, ad performance and video content
  • Drive insight from data to make suggestions concerning both the site experience and business performance (including mobile and web applications), new feature development, testing, monetization and campaign performance
  • Identify, develop, and socialize key marketing acquisition, engagement, and retention metrics to track performance and marketing efficacy through the lifecycle of the customer. Model and forecast various marketing program scenarios to enable efficient channel mix; short to long term marketing planning
  • Define and create web analytics reports to identify improvements of website structure, content and call-to-actions that increase lead generation. Assist in planning of lead-generation programs, lead-nurturing programs, lead scoring, and customer research programs
  • Ensure the quality of data through regular data reviews and QA of new site content
  • Stay current on emerging web measurement tools, strategies and trends
  • Work closely with other departments/divisions to implement strategies
  • Work with vendors to manage deliverables and stay informed of new methodological changes that may impact our business
  • Strategic analysis of various E-commerce business areas and performance, and documentation of analytical results
  • Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal stakeholders and web project teams
  • Own metrics gathering and drive process and evolution of standardized key metrics across group, generate and distribute daily, weekly, monthly, and quarterly metrics reports or presentations
  • Analyze, document and evaluate online marketing performance
  • External metrics benchmarking, competitive research, online customer surveys
  • Support global markets through shared expertise in the form of best practices and case studies and through the introduction of technology platforms and partnerships where appropriate
10

Manager Marketing Analytics Resume Examples & Samples

  • The manager is the conduit of business performance optimization from the perspective of the CFO and Analytics organizations on most matters that are objectively measurable
  • Analyze promotional events based on sales, guest traffic, margin and EBITDA performance to assess R Us’ marketing plans. Publish analysis and provide recommendations to Marketing and Senior Management
  • Partner with Marketing to develop and administer marketing and promotional tests, examining results by household and market. Provide value-added business recommendations
  • Analyze event trends by business area, event timing, media support, promotional content and other factors impacting the success of events in driving sales
  • Influence key cross-functional business partners by delivering ad hoc analyses and recommendations for marketing and merchant teams that encompass strategic direction, optimal value creation and proper focus of resources
  • Build and maintain relationships with Marketing Division to effectively provide financial controls and analysis
11

Manager Marketing Analytics Resume Examples & Samples

  • Identify patterns and trends in marketing results and online activity and report on findings
  • Analyze digital marketing data and user behavior patterns and provide valuable insight to optimize user engagement and the effectiveness of marketing campaigns
  • Monitor site traffic and determine cross-promotion and cross-sell opportunities
  • Create dashboards for monitoring and measuring activity and to streamline reporting processing time
  • Assist with the implementation of analytics platforms across various web properties
  • Interface with IT to map marketing results to CRM data for purposes of determining campaign success including conversion rates
  • Identify bugs and erroneous analytics tags and provide solutions to development team
  • Practical knowledge of Google Analytics
  • Good understanding of HTML and JavaScript
  • Proven ability to work independently and with other groups in a professional and productive manner
  • Adobe Analytics/Omniture SiteCatalyst knowledge an asset
  • Experience with Adobe Experience Manager (Adobe CQ) an asset
  • Experience integrating web analytics platforms with CRM systems an asset
  • Demonstrated ability to work within extremely tight deadlines
  • Able to work flexible hours during peak campaign periods
  • Experience in a similar role within the financial sector, preferably with an investment firm an asset
  • Experience in the Financial Services industry an asset
  • Bilingual (English/French) an asset
12

Associate Manager, Marketing Analytics Resume Examples & Samples

  • Develop and maintain analytical tools and reports for evaluating performance of marketing performance
  • Monitor trends and key metrics to identify areas for operational and marketing improvement
  • Develop strong understanding of SXM transactional, marketing and operational databases and be an expert in identifying best data sources for analysis
  • Extract, manipulate and transform data through the use of databases, spreadsheets, and queries
  • Perform data quality audits to maintain and assure data integrity
  • Provide analytic support to the marketing organization and support other team members with forecasting, and other ad hoc projects
  • Identify, monitor and propose ways to influence key variables that affect conversion of leads into customers
  • BS/BA in Finance/Accounting, Marketing or Economics
  • 2+ years of experience as a consultant or an analyst (Marketing/Financial/Economic/Valuations) preferred
  • Strong analytical and quantitative problem solving skills and business judgment
  • Excellent Excel and Powerpoint skills
  • Knowledge of SQL
13

Manager, Marketing Analytics & Insights Resume Examples & Samples

  • We want to go deeper in our approach to player segmentation. Work with our research team, third parties, external vendors, mobile division and console/PC developers to paint a more vivid picture of our players. Report back on macro trends in the consumer landscape. Help guide the brand plan and media brief with recommendations that are tailored for each game
  • Using these player insights, help us define key targets and where and when we should spend throughout the product lifecycle to best reach new and existing fans. Work with our internal media team, WB consumer insights team, and media partners to create smarter media briefs with an eye towards the latest advertising technologies. Using various post-mortems, report back with learnings to optimize media plans moving forward
  • Work with key partners to evaluate social reach and sentiment. Understand what people like about our creative and product campaigns. Deliver insights into how to modify the product’s positioning and messaging based on overall sentiment and track reach, purchase intent and determine KPIs to improve overall campaign performance
  • Work with our CRM team and developers to tailor in-game and out-of-game messaging to players. Use game business intelligence to create value within the WB Play program and improve player retention. Must be able to tailor approach based on varying capabilities across developers
  • Have an objective take on how marketing impacts player behavior, as measured by DAUs, retention metrics, and ultimately sales (with a focus on digital). Dig into dashboards from our BI teams and across YouTube, Facebook, Twitch, Twitter, etc to track the effectiveness of our marketing. Synthesize the data points and produce insights to guide future marketing strategies and tactics
14

Manager, Marketing Analytics Resume Examples & Samples

  • Bachelors Degree and 3+ years experience
  • Strong analytics and financial management skills
  • Financial and marketing response analysis experience required
15

Associate Manager, Marketing Analytics Resume Examples & Samples

  • Bachelor’s degree from a four-year college or university is required; majors in Marketing, Finance, Statistics, Mathematics, Business Administration or related field preferred
  • Minimum 3 years of progressive, relevant experience required
  • Demonstrated experience with marketing analysis, business case development, and financial modelling
  • Extensive knowledge of Excel
  • Ability to evaluate and execute complex analyses effectively and efficiently using large data sets from multiple sources
  • Prior experience developing statistical models to explain business results
  • Ability to manage a high volume of details with excellent accuracy
  • Strong time management skills to effectively contribute to multiple projects in an efficient manner
  • Effectively handle sensitive and confidential matters
  • Knowledge of business intelligence systems such as Microstrategy Data Warehouse and other databases a plus
16

Associate Manager, Marketing Analytics Resume Examples & Samples

  • Bachelor’s degree from a four-year college or university is required; majors in Marketing, Finance, Statistics, Business Administration or related field preferred
  • Demonstrated experience with marketing analysis, business case development and financial modelling
  • Ability to evaluate complex questions effectively and efficiently
  • Experience executing multi-faceted business analysis in excel
  • Knowledge of SPSS a plus
  • Minimum 2 years’ experience in the consumer goods, consulting or leisure industry
17

Manager, Marketing Analytics Resume Examples & Samples

  • Research, understand and measure all core metrics associated with SiriusXM’s streaming service and products
  • Deliver insights through reports measuring performance of various core metrics such as – Listening performance / Streaming conversion & churn, Streaming marketing response / Streaming marketing campaigns analysis
  • Be an expert in streaming related data/metrics/reporting as it relates to marketing
  • Serve as the primary point of contact for the broader organization on issues pertaining to analytic databases related to streaming
  • Translate/interpret the business needs (with minimum information) into actionable metrics / track and communicate the insights
  • Deliver streaming insights by developing reports using Omniture and multiple internal sources (Teradata/ SQL / Vertica)
  • Identify, compile and deliver actionable insights to cross-functional teams and external partners; driving optimal performance for key streaming metrics across SXM
  • Act as internal point of contact for all reporting data questions and investigations. Perform data investigations and escalate to appropriate functional IT owners to inform and request resolution
  • Lead analytics to identify drivers in streaming business performance
  • Minimum 5 years of Analytical and Reporting experience; SQL Experience required
  • Have the flexibility to adapt to changing priorities and deadlines
  • Must be comfortable working independently with minimal supervision most times
  • Have strong analytical skills and reconciliation experience
  • Must be able to code and mine data as needed for analysis
  • Demonstrated ability to conceptualize and communicate reporting strategies that address a wide range of information needs
  • Demonstrated ability to take initiative and follow through on projects
  • Demonstrates excellent attention to detail and an ability to prioritize in a highly fluid, fast-paced environment
  • Proven ability to collaborate with matrixed teams to achieve organizational goals
  • Exhibits strong verbal and written communication skills, public speaking & presentation skills and excellent interpersonal skills
  • Understanding of the features and capabilities of one more DBMS's commonly used in data warehousing such as Oracle, Teradata, SQL Server a plus
  • Proficiency with COGNOS business intelligence tools and general ledger software (preferably Oracle) strongly preferred
  • Knowledge of and experience with SQL required
  • Knowledge of Omniture preferred
18

Manager, Marketing Analytics Resume Examples & Samples

  • Develop and execute analytics plans in partnership with Marketing partners that support and accelerate overall marketing goals and initiatives
  • In partnership with sales and marketing team members, identify KPIs that are most critical to business performance and design solutions to source the necessary data and surface it in meaningful reports
  • Provide overall marketing performance reports on Beckman Coulter’s online performance (includes SEO, PPC, website traffic, email, and social media) utilizing tools such as Domo, Google Analytics, Google AdWords, and Salesforce
  • Partner with digital marketing team to establish and deliver digital marketing dashboards for performance and optimization
  • Use applied statistics to business problems, analyze complex data sets and deliver actionable business recommendations
  • Bachelor’s degree require, advance degree preferred
  • 7-9 years of experience in a business or marketing analytics role
  • 2+ years of experience in B2B marketing
  • Experience using at least one tool in each of the following categories is preferred: web analytics platforms (e.g. Google Analytics, Webtrends, Adobe SiteCatalyst, Conductor Searchlight, Brightedge), web advertising platforms (e.g. Google AdWords, Microsoft AdCenter), marketing automation platforms (e.g. Eloqua, Marketo, Pardot), CRM (e.g. Salesforce.com, SugarCRM, etc.)
  • Experience multiple analytic modeling and software, comfortable with data sources from ERP (Oracle, E1, etc). Demonstrated ability to learn and integrate additional analytical platforms into work
  • Experience working in data warehousing and Business Intelligence systems and reporting software
  • Advanced Microsoft Excel User
  • Experience using DOMO preferred
  • Experience in healthcare, IVD, medical device environment
  • Highly self-motivated, self-directed, with minimal supervision while staying aligned with functional teams
  • Demonstrated problem-solver, with a track record of assessing problems and delivering the appropriate approach, tools and technologies to solve them
  • Effectively prioritize and execute tasks in a fast paced environment
  • Strong communication and interpersonal skills – ability to partner with a wide range of roles from creative marketers to technical engineers
  • Ability to travel up to 10% of the time
19

Manager Marketing Analytics & Forecasting Resume Examples & Samples

  • Manage the marketing analytics and customer Insight team responsible for providing business analytics to inform marketing strategies and campaigns
  • Responsible for Virgin ARPU and churn modeling and forecasting process
  • Collaborate with the data warehouse team to improve Virgin's ability to utilize our in-house business intelligence solution
  • Combine data from multiple sources for analysis: marketing, product and finance
  • Put data and findings into the context of business functions, goals and objectives
  • Publish KPIs and marketing metrics in ways that are clear and actionable
  • Work with Management to create a reporting dashboard
  • Provide Ad Hoc reporting and analytic support for the marketing, sales and care team including upper management
  • Data warehouse experience – SQL or Tabular
  • Developed Predictive models experience
  • Statistical, Profile or regression Analysis experience
  • Partnering with marketing team to solve business problems
  • Primary role is to provide strategic insight to all areas of the business that will help define and guide our product and offer strategy
  • Responsible for developing our Churn and ARPU models and managing the ongoing forecasting
  • Works daily with internal cross-functional teams as well as external partners (consultants, vendors)
  • Bachelor's Degree in Business, Statistics, Mathematics, and/or Marketing
  • Minimum of 5+ years of relevant experience in loyalty program development
  • Experience in performing marketing research
  • MBA or Advanced Degree
  • Prior experience developing processes in a start-up environment is desirable
  • Strong analytical and problem-solving capabilities
  • Ability to clearly communicate complex ideas to diverse audiences in oral and written form
  • A passion for experimentation and answering hard questions with data
  • Excellent research skills and resourcefulness
  • Strong facilitation and presentation skills Entrepreneurial spirit, with the energy and passion
20

Manager Marketing Analytics Resume Examples & Samples

  • 25% Develop customer insights, campaign test design strategies, and campaign performance metrics in support of end-to-end data driven cross-channel marketing campaigns
  • 20% Manage the development and validation of customer segmentations, the derivation of customer value metrics, the analysis and interpretation of data trends, and the support of all ad-hoc modeling / analysis requests
  • 15% Identify and validate purchase triggers and indicators using predictive data modeling and support the implementation of predictive forward-looking marketing campaigns
  • 10% Interpret statistical and analytical results, and translate them into customer insights
  • 10% Develop and deliver influential presentations that summarize complex analyses and inform business decisions
  • 10% Drive the improvement and development of statistical and analytical models needed to solve business problems
  • 10% Validate and update models periodically and provide validation reports
  • Must pass the Drug Test
  • Must pass Background Check
  • Good understanding of various statistical, econometric, and quantitative analysis techniques, solid understanding of computational methods and their applicability to business problems
  • Thorough knowledge of quantitative theories and techniques and their role in the business context; highly skilled in translating business questions / problems into analytical models
  • Highly skilled in the use of statistical programming software, especially SAS and SQL. Proficient with Microsoft PowerPoint and Excel
  • Will accept a Master's degree in Statistics, Industrial Engineering, Operations or related quantitative field and 3 years of related experience in lieu of Bachelor's degree and 5 years of experience
21

Manager, Marketing Analytics Resume Examples & Samples

  • A minimum of three (3) years of experience developing quantitative analysis solutions
  • Unica, SPSS (or SAS) and SQL experience
  • Managerial experience
  • MA/MS Master’s Degree in Math or Statistics strongly preferred
  • A minimum of five (5) years of experience in a Marketing and/or Analytics role
  • Advanced experience with Unica, SPSS and SQL experience
  • Advanced quantitative analytics experience
22

Manager, Marketing Analytics Resume Examples & Samples

  • Develop partner campaign dashboards to consistently measure and report success metrics including enrollment, conversion, retention and LTV
  • Present analytic findings in monthly and/or quarterly business review meetings
  • Support partner marketing and account management on ad-hoc analytic requests for deep dive analytics, trending and forecast models
  • Create custom queries using SQL to pull data from Teradata, OBIEE, and Cognos
  • One direct report
  • Outstanding analytical skills and a passion for data - solid understanding of metrics to assess the performance of the entire funnel
  • Demonstrated success in solving complex problems, driving change, and accelerating business growth
  • Proven ability to identify areas of opportunity for existing practices/processes and execute appropriate improvements
  • Excellent organizational skills, attention to detail, meticulous data validation, and ability to effectively manage multiple projects simultaneously. Collaborative, team player with high standards and ethics
  • Experience mentoring and training junior analysts
23

Manager, Marketing Analytics Resume Examples & Samples

  • Bachelor’s degree in Economics, Statistics or related discipline preferred; Graduate degree is a plus
  • Minimum of 5 years of analytics, reporting, and/or data mining experience
  • Experience
  • Experience with advanced analytic techniques in the areas of statistical, predictive, and spatial analysis
  • Strong knowledge of and experience with reporting packages, databases (SQL Server, etc), programming (SAS, R, Python, etc), and statistical packages for analyzing large datasets (Excel, SAS, SPSS, Alteryx)
  • Experience with data visualization software preferred (Tableau, Power BI, Spotfire, etc)
  • Understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
  • Strong analytical skills with the ability to collect, organize, analyze, and distribute significant amounts of information with attention to detail and accuracy
  • Ability to operate a personal computer
  • Use reasoning and solve problems through deduction
24

Manager, Marketing Analytics Resume Examples & Samples

  • Provide technical support for Microsoft Enterprise Server hardware and software in a multi-domain environment
  • Experience supporting hosted applications and services including domain trust relationships
  • Provide routine maintenance, patches and upgrades to server hardware, software and firmware and familiarity with testing new releases
  • Competence with SCCM
  • Competence in documenting server administration and support efforts, which includes troubleshooting methodology, work logs, and documenting resolutions
  • Responsible for administration and monitoring of multiple servers, measuring system stability, availability and performance in a virtualized environment (VMWare)
  • Responsible for server capacity planning using SolarWinds or other capacity planning systems
  • Executes change management and audit processes consistent with documented procedures
  • Coordinate with local and remote IT team members for monitoring, troubleshooting, and daily production/operations
  • Ability to demonstrate being effective working independently with minimal supervision
  • Able to communicate clearly with internal customers and IT leadership
  • Provide technical support for Microsoft Active Directory, including competence in Group Policy, replication, user/group administration, LDAP, and troubleshooting system health
  • Provide technical and operational support of Microsoft Windows server operating systems, including supporting enterprise DNS, WINS, DHCP, Group Policy, permissions, and hosted application support
  • Provide technical support for Microsoft servers and applications which include Microsoft SQL Server, Microsoft SharePoint, SCCM and VMware
  • Provide technical support of managed services applications, including, but not limited to antivirus, anti-malware, encryption, remote access clients, asset inventory, remote administration, and audit logging
  • Performs reviews with IT staff, ensuring standards and practices are maintained. Works with IT staff on technical projects where infrastructure is needed or required
  • Responsible for system engineering documentation being updated and accurate. Including ensuring changes made by external resources, like vendors or contract system integrators
  • Executes change management and audit processes consistently and timely within documented procedures
  • Coordinate with 24x7 NOC for monitoring, troubleshooting, and daily production/operations
  • Microsoft Windows Servers
  • VMWare Virtualization of Windows Servers
  • Working knowledge of EMC VNX SAN technologies
  • Show technical leadership and be able to mentor other team members and peers
  • Able to write effective technical documentation on the subject matter
  • Participate in engineering engagements with partners, vendors, and customers, being a subject matter expert in the responsible technologies
  • Demonstrate excellent customer service skill while interacting with customers, team members, and IT staff
  • Demonstrate effective communication skill, both verbally and in writing
  • Attend and be prepared to contribute to required IT events and meetings on time
  • Ability to participate and respond to emergency events effectively while assigned to the "on call rotation"
  • Ability to work with outside consultants and/or vendors, ensuring outcomes are achieved and standards maintained
  • Bachelor's degree in Computer Science preferred or related experience
  • Minimum 6 years of experience in Information Technology supporting Microsoft systems
  • Requires one information technology certification in one of the disciplines: Microsoft Server certification, VMware certification, or any storage area network certification; related experience will be considered
  • Standard business hours. Overtime and weekend availability may be required
  • Participate in 24x7 on-call rotation with team
  • Highly collaborative, team work environment with emphasis on participating in a knowledge culture
  • Works with other team members, including application development and project management
  • 24/7 On-call availability shared with other team members
  • Minimum 6 years in a Microsoft Server Engineer or Administrator role
  • Hands-on experience with threeof these technologies
25

Manager, Marketing Analytics & Insights Resume Examples & Samples

  • Build a team to support marketing initiatives and provide keen insights based on analytics
  • Develop methods to measure and report on content and message effectiveness
  • Support optimization of content and campaigns through testing and prescriptive analytics
  • Support personalization efforts including measurement and segmentation
  • Support audience selection and effectiveness
  • Provide guest experience measurement and guest profile support to provide insights that transform the guest experience
  • Provide measurement, reporting, and analytics for digital media, website, CMR, and offline
  • Support the data strategy that will enable CIMA to drive efficiencies and capabilities
  • Create presentations to highlight recommendations and tell the story
  • Demonstrated strong leadership skills
  • Ability to excel in a fast-paced, complex, and ambiguous business environment and display professionalism and confidence in challenging situations
  • Demonstrated verbal and written communication skills including effective visual representation of complex data
  • Proficient in Microsoft Office suite, business intelligence tools such as Tableau, and analytic software applications such as SAS
  • Familiar with use of online digital data (e.g., Omniture, DFA, etc)
  • Demonstrated strategic and creative thinking ability
  • Ability to develop clear and concise thoughts into proposals, recommendations, and findings
  • Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously
  • 10+ years of analytical experience
  • Leadership of an analytics team
  • Strong digital marketing experience and knowledge of digital marketing technologies
  • Experience with marketing, paid media, CRM, digital, and/or social media data
  • Experience with paid and organic search analytics
  • Experience with syndicated measurement tools
  • Experience with big data environments
  • Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies
  • Experience with Hive, SQL, MySQL, and/or R programming languages
  • Strong influencing, partnering, and negotiating skills
  • Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, or a similar analytics field
26

Manager, Marketing Analytics Resume Examples & Samples

  • Advanced SPSS/SAS and SQL experience
  • A minimum of five (5) years of experience in a Marketing and/or Analytic role
  • Experience managing a team of analytic professionals
27

Manager, Marketing Analytics Resume Examples & Samples

  • Prepare data for analysis by data extraction and cleansing
  • Perform exploratory, quantitative analysis and data mining on large datasets based on business hypotheses
  • Help build and update marketing media mix econometric models
  • Train and support end-users to access and analyze the results from marketing ROI result database as well as to perform optimization and forecasting with our scenario planning tool
  • Expertise in data mining, statistical analysis and descriptive analytics
  • Familiarity with data processing techniques using SAS, SQL, Hive, and Python
  • High proficiency in (many of) the following: SAS, SPSS, R, MS Excel, PowerPoint, SQL, and Hadoop
  • Strong analytical and problem solving skills, with demonstrated intellectual and analytical rigor
  • Bachelors/Post Graduate in quantitative field such as Statistics, Mathematics, Operational Research, Computer Science, Economics, or
28

Manager, Marketing Analytics Resume Examples & Samples

  • Build customer cohort data model
  • Drive key customer acquisition and retention strategies for Walmart eCommerce; Develop Cost per Acquisition model tailored to each segment
  • Familiar with Omniture clickstream data, be able to perform marketing pathing analysis by different customer segments
  • Support Marketing Operation team with comprehensive insights around traffic flow and customer engagement to optimize channel performance
  • Design learning agenda for customer retention programs, be the core analytics brain to monitor cohort performance once acquired, and make recommendations on potential targeting and retaining opportunities
  • Partner with cross functional teams to assess business requirements, ensure tracking & data quality, and enhance reporting portfolio
29

Manager, Marketing Analytics Resume Examples & Samples

  • Ensures key deliverables such as monthly volume forecasting, annual volume budgeting, business planning, and various ad-hoc analyses are delivered accurately and on time
  • Provides proactive communication to key business partners around current activities and deliverables, upcoming initiatives, process enhancements and development opportunities
  • Develops team to proactively seek out, identify and analyze data trends over time to make strategic recommendations. Keeps team motivated and engaged in doing so
  • Coaches associates to be key participants in the budget/forecast planning process, bringing perspective around analyzing past trends and their future implications. Ensures associates are able to discern and articulate the linkage between the portfolio trends and the forecast/budget
  • Responsible for delivery of articulate, persuasive and actionable conclusions and recommendations via the analysis of deeper portfolio and business trends. Coaches team to provide pro forma expectations and recommendations for the execution and evaluation of key business initiatives
  • Provides strategic direction to the team, ensuring that activities fully support Retail goals and continuously striving to enhance the value of deliverables. Manages and participates in the completion of annual goals around tool development, output enhancements, process improvements, and other initiatives as applicable
  • Active participant in the strategic account management process, and proactively brings opportunities to the process based on business trends
  • Builds relationships with Senior Leadership in order to provide strong influence and partnership to the account teams
  • 3+ years professional-level data and/or business analysis experience
  • 2+ years of supervisory experience
  • High proficiency in Microsoft Office applications, specifically Excel
  • Experience with data tools (i.e. MicroStrategy, SQL, Tableau) desirable
  • Excellent verbal and written communication, comfortable interacting with all levels of management
  • Strong Collaborator
  • Ability to articulate a point of view and negotiate
  • Strong understanding of Retail Business Model
  • Strong understanding of Credit Business Model
  • Positive attitude, able to manage conflict and change effectively
  • Able to independently initiate and lead key projects
  • Great attention to detail and adherence to quality standards
  • Ability to influence key internal stakeholders up to the Senior Executive level
  • Effective and productive delegation skills
  • Able to develop, coach, and motivate associates
  • Proven ability to lead people
  • Forward thinking & able to anticipate future business needs
  • Proven ability to lead strategic initiatives
30

Manager, Marketing Analytics Resume Examples & Samples

  • More than 5 years of experience in a consumer insights/marketing analytics role
  • Retail and/or healthcare industry experience; franchise experience preferred
  • Expert knowledge of analytical software; SPSS/R required
  • Proficient SQL programming skills required
  • Ability to leverage platforms to blend data from multiple data sources preferred
  • Experience with visualization tools such as Tableau preferred
  • Understanding of data-driven marketing strategy and marketing campaign measurement
  • Ability to discuss technical issues with technical and non-technical audiences and work effectively in a multi-disciplinary environment
  • Strong people skills and team-player mentality
  • Educational requirements: Bachelor’s Degree in Analytics, Statistics, or related major, , or equivalent experience; prefer Master’s Degree in related field
31

Manager, Marketing Analytics Resume Examples & Samples

  • Supervises a team of analysts who maintain internal databases, create custom reports, and generate case studies and other such analyses in support of customer/corporate development of marketing plans, product research and multiple other company objectives
  • Designs and oversees the execution of complex retail analyses for use in modeling sales growth opportunity, optimal product distribution and placement, and market segmentation
  • Directs the preparation of forecasts for new lottery launches, modifications, and existing or new lottery opportunities utilizing case studies and industry trends
  • Interfaces directly with other internal departments, and site personnel to develop and present analyses, results, forecasts, and recommendations
  • Collaborates with site personnel in the development of strategic marketing plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking
32

Manager, Marketing & Analytics Resume Examples & Samples

  • Partner with central Amazon channel teams to define and deliver a comprehensive multi-channel marketing plan to drive sales, customer acquisition and engagement
  • Balance the development of scalable, programmatic traffic initiatives with manual experimentation and exploration across SEM, SEO, Email, Display, Social Media, Mobile, Video and Affiliate Marketing
  • Hire and develop a team of strong performers, building a culture of rapid experimentation, measurement, and iteration
  • Develop launch plans for new initiatives to drive customer awareness and trial of new products and features
  • Write clear, concise strategy documents to generate internal support for new initiatives
  • Analyze traffic patterns and optimize marketing programs for seasonality, relevance, and selection
  • Know our market and our customer, staying obsessively aware of new products, trends, and opportunities across fashion, e-commerce and digital marketing
  • At least 8+ years of progressive responsibility, including experience in online marketing, product management, marketing technology and/or customer analytics
  • Broad understanding of online marketing channels such as social media, video advertising, display advertising, and SEM
  • Strong analytical skills including the ability to distill, synthesize, and draw conclusions on large amounts of data
  • Proven leadership experience with 3+ direct reports, including performance management and development
  • Demonstrated ability to coordinate projects across functional teams, including business intelligence, engineering, marketing, design and merchandizing teams
  • Proficient in SQL, Tableau and other common reporting and analytical tools
  • Bachelor’s Degree in Marketing, Finance, Economics or related field
  • Expertise in Fashion and/or Retail marketing
  • Strong sense of brand and editorial voice; able to harmonize messages across channels and marketing vehicles with creative eye for design
  • Proven track record embracing new marketing tools and technologies
  • MBA or Masters in a quantitative field preferred
33

Manager, Marketing Analytics Resume Examples & Samples

  • Experience extracting and manipulating data from relational databases/warehouses
  • Experience with programming & analytical tools ie.SQL, SAS, R, Python, Spark, Hive, Excel, Tableau
  • Experience building and automating data pipelines
  • Experience with business & marketing metrics analysis, campaign analysis, predictive modeling as well as customer profiling and other customer classification analyses
  • Must be able to analyze business problems and interpret, consolidate, and transform large amounts of information into actionable insights and business recommendations
  • Uses sound judgment in the creation and validation of analysis, interpretation and presentation of findings
  • Strong oral and written skills; positive attitude and strong collaborator
34

Manager, Marketing Analytics Resume Examples & Samples

  • Developing strategies to acquire and retain long-term, high value subscribers, aligned with TDMN’s audience segmentation strategy. Manages, updates, and socializes the subscriber lifetime value (SLV) methodology across the marketing team
  • Using SQL, SAS and other tools, ensures that a reporting infrastructure is in place that measures success across a variety of quantitative indicators, including but not limited to campaign performance (response and retention), cost per order, consumer payment metrics, aggregate subscriber composition and overall performance against Publishers Statement goals
  • Conducting or manage vendors for in-depth analysis and synthesizing insights into recommendations for improved campaign performance, including response, retention, profitability, and audience growth for weekly forecast meetings, summit meetings, strategic plans, publishers statements, and other senior management requests as needed . Prepares reports and presentations in non-technical terms to describe key analytic findings
  • Making recommendations and collaborating with the senior analysts or vendors to develop, execute and validate analytic models, to include predictive scoring and improved segmentation modeling. This includes logistic response modeling in multiple channels and multi stage response/value models
  • Providing leadership in change management to ensure department is aligned with the discipline of direct marketing methodology, including: appropriate test cell size, appropriate use of test and control cells, channel contact management and rest period guidelines. Ensures department understands SLV system and its potential for supporting automated, targeted campaigns
  • Manages use of our prospect database, and works with partner vendors to procure new lists sources and channel best practices for our direct marketing acquisition business
  • Works with the marketing managers to distribute timely and accurate prospect lists to telemarketing vendors, direct mail and direct email campaign vendors
  • Providing project management for analytic and modeling projects, including implementation timelines and resource requirements
35

Manager, Marketing Analytics Resume Examples & Samples

  • Leverage the CRM customer database to analyze the health of the customer file by channel as well as detailed customer behavior on an ongoing basis
  • Provide ad-hoc and deep dive customer analytics to help answer and guide strategic business decisions
  • Participate in and help manage the customer database rebuild to ensure accurate and accessible customer level data is built for everyday use
  • Develop email segmentation and personalization to better engage, retain and reactivate customers
  • Lead and develop an email test and learn environment/process to provide key findings to organization for continuous email optimization
  • Partner with ECommerce, Store Operations, Creative and Social Media team to develop and optimize NY&C customer email and mobile contact strategy, including cadence and coupon/offer distribution
  • Manage multiple vendors and cross-functional teams to drive results
  • Develop and recommend testing and traffic drivers strategies within email and mobile, with clear objectives and measures of success
  • Develop KPIs to measure both the short-term and long-term success of email and mobile campaigns
  • Work on email and online/ecommerce data integration to understand relationship and provide insights
  • 5+ years of experience in CRM/Direct Marketing
  • Must thrive in a fast paced environment
  • Experience in retail environment
  • Strong team player and interpersonal skills with proven ability to work with cross-functional teams
36

Manager, Marketing Analytics Resume Examples & Samples

  • A minimum of 8 years of experience as an individual contributor and 1 to 5 years as a people manager is required
  • A Bachelor of Arts or Science Degree is required, or equivalent experience; degree in Quantitative Analytics, Math or Statistics, Business/Finance or related field preferred
  • Demonstrated ability to manage multiple projects is required
37

Manager, Marketing Analytics Resume Examples & Samples

  • Monitors Marketing KPIs and performance against Business Goals. Searches for impactful opportunities via data discovery across research and big data sources
  • Participates in cross functional team environments and handles a variety of concurrent projects, including predictive / promotion response / ROI analyses, ad hoc analytic projects and pilot evaluations
  • 4+ years of work experience with statistical analysis / modeling, working with various regression, clustering and probability distribution algorithms
  • Proficient in MS Excel, SQL, and statistical software like SAS and/or R
  • Experience with Marketing Mix, ROI and resource allocation analyses
  • Experience working with IMS and/or Symphony Health retail and claims data
  • Experience with test-control and A/B testing methodologies
  • Experience working with data visualization tools like QlikView/Sense and/or Tableau
  • Excellent insights presentation / storytelling skills utilizing MS PowerPoint
  • Experience in research design (pharmaceutical industry is a plus)
  • Must have strong interpersonal skills with the ability to effectively interact with vendors, partner agencies and all levels of employees including senior management
  • Must possess excellent verbal and written communication skills, attention to details, and the ability to multi-task
  • Excellent organizational, planning and project management skills and ability to effectively manage cross-functional projects
  • Ability to work independently in a dynamic, fast-paced environment, with minimal supervision
38

Manager, Marketing Analytics Resume Examples & Samples

  • Strategic marketing background (product launch, market opportunity sizing, 4Ps)
  • Previous experience in healthcare preferred; strong interest in healthcare essential
  • Prior experience in advanced valuation modeling strongly preferred
  • Ability to manage large complex projects or multiple projects of moderate complexity
  • Strong financial and analytical skills with ability to build out a business case
  • Thorough knowledge of business development practices
  • Ability to communicate at all levels within the organization
  • Strong leadership skills and strategic problem solving
  • Experience with market research, customer segmentation and competitive intelligence
  • Cross-functional collaboration with finance, operations, sales, BI&A and Business Development team; builds strategic alliances and broad-based support and/or persuades others to meet business goals
  • Highly proficient in Excel modeling; ability to build graphs and develop PowerPoint presentations to articulate business recommendations to senior leadership
  • Identify and use industry reports, competitive intelligence and market research to guide business strategy
  • Build market opportunity assessments, forecasts and product valuation models, based on data collection from market research, industry reports and internal subject matter experts, to evaluate the impact of a new product launch, partnership or acquisition opportunity, and prioritize business development opportunities
  • Support the marketing team with analysis related to the NPS product and services portfolio and segmentation
  • Develop and launch a market research and competitive intelligence strategy in collaboration with the Cardinal Health Center of Excellence
  • Build tear sheets on products including disease state background, market landscape, competing modalities, product valuation and forecasting