Associate Manager, Marketing Resume Samples

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BQ
B Quigley
Bernardo
Quigley
8693 Lonie Locks
Boston
MA
+1 (555) 313 2823
8693 Lonie Locks
Boston
MA
Phone
p +1 (555) 313 2823
Experience Experience
01/2015 present
Boston, MA
Associate Manager Marketing Commercialization
Boston, MA
Associate Manager Marketing Commercialization
01/2015 present
Boston, MA
Associate Manager Marketing Commercialization
01/2015 present
  • Own the commercialization of new products / line extensions. Actively manage project status by working with key stakeholders to deliver on time
  • Provide sales with tools such as recommended promotional pricing, merchandising, priority rankings, and special packs
  • Creativity, Initiative, Leadership, Teamwork & Motivation
  • Quality Decision Maker
  • Liaison between Marketing & Sales (be the voice of sales within the cross functional business team, and provide sales the business priorities and tools)
  • Drive category thought leadership through Release to Sales presentations that support our new products and key consumption periods
  • Lead the flawless execution tracking of our key events (FOCO)
08/2010 11/2014
Boston, MA
Associate Manager, Marketing
Boston, MA
Associate Manager, Marketing
08/2010 11/2014
Boston, MA
Associate Manager, Marketing
08/2010 11/2014
  • Work lockstep with department Director and Manager to develop and execute cross-platform marketing campaigns for broadcast and digital
  • Formulate annual marketing plan; work with other marketing disciplines to develop, influence and evaluate effectiveness of marketing programs
  • Ensure continual innovation in work product – drive improvement and testing roadmap for segment strategy
  • Complete daily audits of on-air promotions and provide weekly reporting for management
  • Develop and execute marketing plans for new and existing games including user acquisition, PR events, social media, and internal cross-promotional campaigns
  • Lead consumer research by working with agencies to perform quantitative research and focus groups
  • Analyze performance of all campaigns and manage budgets to achieve goals and continuously optimize across channels
09/2006 05/2010
Detroit, MI
Associate Manager Marketing
Detroit, MI
Associate Manager Marketing
09/2006 05/2010
Detroit, MI
Associate Manager Marketing
09/2006 05/2010
  • Ideating on all the marketing campaigns and working on the planning and execution of the campaign
  • Coordinate the execution of all Air Miles Program campaigns as well as the development of new initiatives including the development of all creative briefs, routing of approvals, writing store communication, and analyzing results
  • Analyze upcoming marketing programs to determine the best allocation of assets to accomplish the most economical efficient kit of marketing collateral and define how these programs could be combined both through manufacturing and kitting to yield the most cost effective and efficient solution for the stores
  • Process, code, and track all invoices related to expenses to ensure proper forecasts align with original budgeted plans and ROF; submit monthly accruals to FP&A
  • Review each of the marketing tactics and bring “call to action steps” when plans, strategies, ideas, and/or creative causes complex problems thus incurring additional or unbudgeted expense
  • Work cross-functionally with internal and external partners to coordinate new marketing creative and rollout each season
  • Oversee suppliers (such as prop houses, display, hardware, fulfillment, freight, and print) to ensure all facets of the projects are being met to specifications and expectations, with quality and budgets being top of mind
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Bowling Green State University
Bachelor’s Degree in Business
Skills Skills
  • Experience with or comfortable with working in project management tools
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
  • Strong project management / coordination skills
  • Solid communication skills, written and verbal
  • Strong MS Word, Excel, PowerPoint and Outlook skills
  • Execute and optimize various consumer lifecycle marketing campaigns to drive member activation thereby increasing propensity and revenue
  • Thinks creatively, self-starter, independent worker, strong team player, detail oriented, can effectively mult-task and be effective in fast-paced, changing environment
  • Work along with Sr. Manager/Sr. Director to implement member journeys that are versioned by lifestyle segment to drive optimal response and revenue. Working closely with the various Marketing Operations teams to ensure that dynamic content can flow through as planned and ensure the right message/content/call to action can be properly populated
  • Develop and execute specific campaigns that drive engagement. This includes following a detailed marketing campaign process (development of creative briefs, audience selection and promotional offers, proofing, etc.). Serve as backup and cross train in other areas of the business to ensure business continuity and expand understanding of the RCI business
  • Interact with various vendors (i.e. CRM, data vendors, etc.) to execute against segmentation strategy
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1

HBO Associate Manager Marketing Resume Examples & Samples

  • Oversee all activities related to the day-to-day management and implementation of HBO/MAX’s authenticated content strategy with affiliates and designated partners in an effort to drive awareness and subscriptions
  • Participate in a cross-functional team with the goal of rapidly deploying HBO and MAX GO to HBO’s current affiliates
  • Assist in updating numerous time sensitive documents implemented to keep track of the rapidly deploying HBO and MAX services by current affiliates and multiple authenticated platforms including mobile, smart TV’s and game consoles
  • Act as key relationship manager with his/her peers at respective partner
  • Responsible for analyzing effectiveness of campaign efforts and sharing best practices
  • Ensure appropriate strategic execution and compliance of HBO brand guidelines among authenticated affiliates sites and applications
  • Develop and implement added-value tie-ins, and other partnership opportunities when applicable
  • Proactively stay current and develop a point-of-view on new digital media trends and an evolving landscape
  • Manage cross-functional teams to ensure flawless and timely delivery of affiliate assets
  • Create and deliver exceptional sales and marketing presentations
2

Associate Manager, Marketing Resume Examples & Samples

  • Conduct annual and regular business reviews to drive insights for strategy development and marketing planning
  • Formulate annual marketing plan; work with other marketing disciplines to develop, influence and evaluate effectiveness of marketing programs
  • Establish partnership with other functions and cross-functional work teams to support the launch of various events and new initiatives to maximize business potential
  • Support the team and other marketing disciplines to unveil and integrate market insights and help develop into marketing strategies
  • 6 years of marketing experience with multinational companies
  • Fluent in written and spoken Chinese and English
  • Analytical and clarity in thinking, as well as knowledge in market trends to drive consumer understanding and strong marketing plans
  • Excellent communication skills to manage cross-functional teams
  • Solid skill in business analysis and skill in marketing, both conventional and digital
  • Over 5 years' experience in companies that are best-in-class in marketing discipline with P&L responsibilities
  • Proficiency in Mandarin and China experience
  • Familiar with the tourism industry and knowledge about the supply chain
3

Associate Manager, Marketing Services Resume Examples & Samples

  • Assist in the development of high impact sales materials for use by the Sales Teams, including… -Client-specific sponsorship opportunities that meet client objectives -Cohesive, strategic sales offering transposed from multiple, often unconnected, customized elements -Summary recaps and case studies of past client platforms -Strategic pieces that position specific sports, platforms and research initiatives Assist in the production of the content and look/feel of all types of client-ready materials: -Presentations -Collateral materials (1-sheets, poster, brochures, etc.) -RFP responses (as appropriate) -Videos -Branded goods Work closely with counterparts in other Marketing Solutions groups, Sales, Research and other internal groups as appropriate Interact regularly with vendors Attend/call into regular internal Sales and Marketing group meetings to maintain knowledge of latest ESPN sales opportunities and their positioning to the marketplace Attend Client/Agency meetings at the discretion of Associate Director and Sales Teams
  • Minimum of 2 years of experience in related fields (marketing, sports marketing or advertising) Proficient with PowerPoint, Excel, Word Strong organizational skills and ability to manage several time-sensitive projects simultaneously Superior communication skills for frequent internal and external discussion and project management Desire to build relationships and encourage teamwork Knowledge of computer graphics programs (e.g., Photoshop, Illustrator)
  • Strategic, creative thinker Strong organizational skills and ability to manage several time-sensitive projects simultaneously Superior communication skills for frequent internal and external discussion and project management Desire to build relationships and encourage teamwork Knowledge of computer graphics programs (e.g., Photoshop, Illustrator) Bilingual preferred (English, Spanish)
4

Associate Manager Marketing Resume Examples & Samples

  • Bachelors Degree in Marketing or related field
  • 3+ years media experience - planning or managing of retail accounts preferred
  • Basic understanding of media analysis & media math
  • Strong project management skills and proven experience managing full project lifecycle through to implementation, including managing cross-functional teams, project timelines, and task deadlines
  • Strong communication skills, including written, verbal and grammatical proofing
  • Strong organizational skills; proven ability to handle multiple projects, and deliver results
  • Proficient in Financial analysis and assessment
  • Retail store experience a plus. 3-4
5

Associate Manager, Marketing Crossfit Resume Examples & Samples

  • Work with analytics teams and directly with reporting tools to provide marketing reporting
  • A strong understanding of Visual Merchandising processes with regard to campaign implementation
  • Ability to succeed in ever-changing and complex organization with minimal daily direction
  • Proficient in working with web analytics platform (ex. Omniture)
  • A passion for online marketing and eCommerce, willing to learn and stay informed on the latest trends
  • A team player who is excited by challenges and prepared to take risks
  • Previous marketing experience with a consumer, fashion or retail brand preferred
6

Associate Manager, Marketing Cross Fit Resume Examples & Samples

  • Coordinate with CrossFit Store and eCommerce teams to brief in programs and deliver assets that adhere to brand standards and style guides while delivering results toward aggressive KPIs
  • Brief retention team on email communication calendar
  • Brief acquisition team on new product launches and marketing programs
  • Deliver all campaign assets to internal partners, including but not limited to creative files, campaign directions, tracking links, and promotional codes when applicable
  • Complete campaign executions under tight deadlines when required
  • Use testing results and trends in consumer engagement to optimize campaigns
  • Proficient in Photo Shop, Illustrator and/or InDesign are desired
  • Basic understanding of how all facets of the marketing mix can affect consumer motivation and product needs
  • Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word)
  • Ability to work with a creative team and support creative assets for various campaigns
  • Ability to organize and analyze data to identify opportunities for growth
  • Marketing degree or related qualification with relevant experience in a eCommerce marketing role
  • Previous event experience in a coordinator or project management role preferred
7

Associate Manager, Marketing Resume Examples & Samples

  • Provide support on production shot list development (inline and international) working with marketing and cross functional partners to collect and organize all information in a diligent and timely fashion
  • Provide sample coordination support for photo shoot productions
  • Provide support on digital marketing specifically the preparation and dissemination of emails (inline)
  • Own the completion of the campaign guidelines document for each season
  • Drive projects with Brand Design ensuring high quality and timely delivery
  • Provide support for the international team’s in store marketing needs by preparing briefs and distributions and working with Brand Design, Visual Merchandising, and International Commercial Leads to execute
  • Provide support for International in preparing for Market on a quarterly basis
  • Provide support for International on the execution of a “Gift With Purchase” programs
  • Provide support for International on the supply of Media Bin and PI assets
  • Assist with legal logistics and clearances for all forms of communication
  • Own the seasonal product naming process for all categories
  • Contribute to consumer learning by reading and observing relevant cultural forces and sharing observations with the team
  • Provide financial administration support for both Brand and International as needed
8

Associate Manager, Marketing Resume Examples & Samples

  • Focus on executing marketing tactics related to direct mail and e-mail
  • Supporting and executing marketing tests through the direct mail channel and e-mail channel
  • Project manage marketing efforts, including approvals, proofing and maintain schedules to ensure marketing efforts launch on time and meet high quality standards
  • Work closely with various departments to coordinate all marketing efforts and ensure deadlines are met
  • Review Direct Mail and e-mail reporting metrics and investigate causes of fluctuations with other internal teams as needed
  • 2+ years of relevant marketing experience required; subscription marketing experience preferred
  • Thinks creatively, self-starter, independent worker, strong team player, detail oriented, can effectively mult-task and be effective in fast-paced, changing environment
  • Experience with or comfortable with working in project management tools
  • Strong project management / coordination skills
  • Solid communication skills, written and verbal
  • Strong MS Word, Excel, PowerPoint and Outlook skills
9

Associate Manager Marketing, City Walk Resume Examples & Samples

  • CITY WALK marketing & social media plan: Help develop and execute a consistent brand attitude and message across various marketing platforms such as digital, print, and social media
  • CITY WALK Marketing Communications Vehicles: Assist CITY WALK team in marketing efforts for CITY WALK tenants that include but are not limited to CITY WALK website, marquee updates, cinema slides, social media, on-property signage, brochures, etc
  • CITY WALK social media and newsletter story development: Gather relevant stories for Facebook/Twitter as well as story angles for newsletters
  • CITY WALK Tenant Communications: Assist CITY WALK team in the day-to-day tenant marketing needs, and delegate tasks to coordinators
  • Market Analysis: Track macro and competitive for CITY WALK and research consumer information and trends for planning purposes. Benchmark competitors and adapt best practices for CityWalk
  • Process documentation: Draft Standard Operating Procedures for CITY WALK marketing programs. Compare against tenant manual as distributed by CITY WALK Operations
  • Assist with business development team, including coordinating work sessions
  • Bachelor’s degree from a four-year College or University; emphasis in Marketing or Business preferred
  • Minimum 2 years work experience; or equivalent combination of education and experience
  • Knowledge of digital marketing platforms, including social media strategies, paid search and promoted posting
  • Excellent interpersonal and communication skills and the ability to interact with partners and foster cross-functional teamwork among Marketing & Sales, entertainment and operations
  • Intermediate level proficiency with MS Office 2010 programs including Word, Excel, and Power Point
  • Ability to work a flexible schedule, including weekends, etc. as needed
10

Associate Manager Marketing Resume Examples & Samples

  • Assist in developing and managing marketing plans to meet volume and sales business objectives
  • Coordinate new product line extensions and restages with internal and external partners. Integrate activities of key departments and external agencies
  • Analyze and interpret market data to assist with business decisions, identify trends and optimize marketing plans. Report brand and competitive performance to senior management
  • Work closely with marketing research, sales, manufacturing, distribution, advertising agencies and legal to develop and execute marketing plans
  • Manage licensing relationships, including monthly business reviews, and business strategy
  • Assist in development of marketing support materials, such as advertising, packaging, sales collateral, presentations and consumer promotion materials
  • Assist in ongoing management of assigned businesses
  • Assist in execution of communication plan including PR, advertising, in-store and social media
  • One to five years’ experience in marketing or or brand management preferred, consumer packaged goods experience a plus
  • Syndicated databases like IRI or equivalent a plus
11

Associate Manager, Marketing Resume Examples & Samples

  • Manage traffic campaigns with agency including SEM and Digital Display Advertising
  • Measure, track and optimize campaigns in real time pulling actionable insights out
  • Drive innovative traffic acquisition strategies/tactics
  • Partner with analytics, finance and product on traffic forecasting
  • Partner with new publishers and vendors to drive traffic and value back to the brand
  • Manage tagging process and needs for marketing
  • Manage distribution partnerships
  • Collaborate with Autotrader traffic acquisition manager on overall CAMG approach
  • 1+ year of experience in Marketing preferred, a strong media background in digital preferred
  • Ability to manage and prioritize heavy work load and meet deadlines in a fast-paced environment. Workload may demand working extended hours as necessary
  • Experience planning and overseeing a multi-million dollar marketing budget
  • Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization
  • Experience managing advertising agencies and vendors, advertising agency experience a plus
12

Associate Manager, Marketing Resume Examples & Samples

  • 2+ years of marketing and/or general management work experience
  • Up to 35% travel required
  • Translating marketing objectives into strategies and plans. Proven success in creating a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
  • Recommending pricing strategies and guardrails, and managing price to extract maximum value
  • Successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio
  • Strong decision-making background in ambiguous environments with a bias for action
  • Strong communication skills and ability to develop materials for corporate strategy and business review meetings
13

Associate Manager, Marketing Resume Examples & Samples

  • Execute and optimize various consumer lifecycle marketing campaigns to drive member activation thereby increasing propensity and revenue
  • BA/BS in Sales/Marketing or business related field
  • 3+ years of marketing experience
  • Exceptionally proficient in Microsoft Office - particularly Excel and Power Point
  • Solid data analysis and problem solving skills
  • Innovative focus with an eye on constant measured improvements
  • Ability to successfully communicate both verbally and in writing,
  • Demonstrate sound business judgment and decision making skills
  • Build and foster collaborative relationships
  • Understanding of member lifecycle and the ability to create journeys for optimal experience
  • Ability to multi-task and manage deadlines
  • Eagerness to learn and a drive to succeed
  • Travel/Hospitality experience a plus
14

Associate Manager, Marketing Resume Examples & Samples

  • Develop and implement retail marketing programs that are innovative, creative and demonstrate return on investment; both immediate as well as long term
  • Develop traffic driving campaigns that leverage communication channels such as digital, social media, traditional media, events, advocacy, local partnerships, etc
  • Produce and execute promotional events that are in line with retail strategies and/or react to retail business trends and consumer insights
  • Lead and manage the creation of key product launches at PUMA Retail Outlet stores in conjunction with all appropriate departments including Product Merchandising, Visual Merchandising, eCommerce, Category Marketing, Retail Operations
  • Identify local needs and opportunities for stores, including sponsorship evaluation, event requests and marketing materials
  • Develop grand opening event plans supporting all new outlet store openings
  • Provide consistent post-event analysis and ROI reporting
  • Maintain alignment and coordinate brick and mortar with e-commerce marketing initiatives where applicable (in conjunction with the eCommerce Marketing)
  • Specifically, work with and lead functional team members for Retail Outlet and Cross Channels initiatives, both within PUMA North America and Central Marketing
  • Coordinate and communicate Retail Marketing directives in conjunction with Retail Operations
  • Support the Marketing Manager with select Full-Price Retail marketing projects and initiatives
15

Associate Manager, Marketing Resume Examples & Samples

  • Develop and execute marketing plans for new and existing games including user acquisition, PR events, social media, and internal cross-promotional campaigns
  • Write comprehensive creative briefs and work closely with agencies to create best-in-class assets including TV spots, mobile ads, trailers, and social media assets
  • Maintain and nurture relationships with internal partners to execute cross-promotions with partners throughout the studio
  • Own app store creative and optimization via iterative A/B testing
  • Work with internal and external partners to route all creative for approval
  • Perform market research to apply best practices in mobile games marketing to our business
  • Lead consumer research by working with agencies to perform quantitative research and focus groups
  • Analyze performance of all campaigns and manage budgets to achieve goals and continuously optimize across channels
  • 2+ years of marketing experience in gaming, preferably casual gaming
  • Experience in creating and analyzing quantitative consumer research
  • Proven experience in analytics, KPI-driven decision-making and performance based marketing
  • Strong creative and aesthetic judgment
  • Highly organized, detail-oriented project manager who can multi-task
  • Solid management and leadership skills
  • Entrepreneurial, strategic, creative thinker who is goal-oriented and a strong problem solver
  • BA degree, MBA preferred
16

Associate Manager, Marketing Resume Examples & Samples

  • Lead US Marketing activities for a suite of Soft Tissue Repair, (STR) products
  • Contribute to the Marketing planning process for the Advanced Surgery business and take a lead on activities relating to the STR business
  • Implement advertising campaigns according to defined schedule
  • Listens to and acts on appropriate customer feedback
  • Uses clear and effective written and verbal communication in line with Baxter templates and brand needs
  • Applies insightful, high quality focused brand leadership through communication, e.g. sales conference, briefing meetings etc.
  • Identifies major competitors and tracks market activities utilizing secondary data sources
  • Participates in CI briefings
  • Has regular contact with regional STR KOLs
  • Works with Supply Chain to develop a full understanding of the inventory control process and ongoing updates to demand forecast
  • Has a clear understanding of the customer groups
  • Has an understanding of customers unmet clinical needs
  • Has a basic understanding of primary and secondary research
  • Understands basic principles of qualitative and quantitative methodology
  • Understands market research processes and methods used to develop marketing campaigns
  • Understands the process by which sales and manufacturing forecasts are created, and understands impact on other departments
  • Understands how individual brands fit into the broader business picture
  • Understands different forecasting techniques and how to build forecast models
  • Bachelor's degree required, with 1 - 2 years experience
17

Associate Manager, Marketing Resume Examples & Samples

  • Act as a brand ambassador and build collaborative and productive cross-functional relationships with S&OP, sales, operations, public relations/events, finance, strategic insights, and promotions
  • Manage relationships with key external business partners
  • Prepare brand presentations and present to internal and external audiences, including Marketing leadership, field sales, distributor teams, and multi-functional partners
  • Manage SKU-level forecast with S&OP and partner with production team to understand/communicate inventory positions while managing and minimizing out-of-stock and overstock situations
  • Develop strong relationships with field sales team to gain better understanding of the business, acting as brand ambassador and offering appropriate support
  • Must have at least three years’ experience in marketing/brand management (spirits or other CPG preferred) or analytical background (IRI, Nielsen, Strong business acumen and analytics
  • Exceptional organizational skills - ability to manage deadlines and priorities with high quality & work standards in a rapidly changing and dynamic environment
  • Detail-oriented, impeccable “multi-tasker”
  • Excellent oral and written communication skills and public presentation skills
  • Team player with the ability to build relationships with internal and external partners and perform duties and responsibilities in a manner consistent with the company’s values
  • Strong knowledge and capabilities with syndicated data: IRI or Nielsen
  • Excellent command of all MS Office software: PowerPoint, Excel, Word
18

Associate Manager, Marketing Tech Operations Resume Examples & Samples

  • Manage multiple ad server technologies such as DCM on desktop / responsive web as well as in-app Mobile Measurement Platforms
  • Define Floodlight custom variables and evangelize usage across marketing channels
  • Develop campaign tracking tags and corresponding site pixels, fill in measurement gaps with Google Analytics where needed
  • Work closely with Tech and Digital Media channel owners to identify events and parameters that can help drive business goals
  • Validate data warehouse set up and QA campaign tracking
  • Identify audience lists to evangelize first party targeting opportunities
  • Place and maintain media partner tags in container solution (Signal)
  • Innovate to improve channel performance, growth and profitability
  • Stay on top of evolving marketing and advertising technical requirements, guide team on technical capabilities, implement pilot programs
  • Collaborate with internal and external partners to streamline processes
  • Partner with the team and media platforms to keep current and innovate
  • 2+ years of direct experience managing ad servers platforms and a deep understanding of online 3rd party tracking tools like Doubleclick Campaign Manager and Signal
  • Understanding of programming concepts like HTML, Javascript and CSS
  • Ability to analyze and interpret large amounts of data quickly and make strategic decisions based on that info
  • Ability to thrive in fast-paced environment
  • Knowledgeable about current marketing trends, advertising tactics, and performance marketing business models
  • Familiarity with container tag solutions such as BrightTag/Signal
  • Experience with Online Analytics platforms, preferably Google Analytics
  • Bachelor’s degree in marketing, computer science, or a quantitative discipline preferred
  • Strong analytical, verbal and written communication and presentation skills
  • Excellent relationship building and management skills, with ability to synthesize information across multiple communication lines (including vendors, internal team members, and engineering/product collaborators)
  • Adaptability and flexibility to adjust to changes in business and market environment, and alter goals accordingly
  • Fun, energetic and collaborative personality with self-starter approach to work – with a deep curiosity for learning digital marketing and online retailing
  • Operations experience and/or certification a plus (Agile, Scrum, LEAN, iAB)
19

Associate Manager Marketing Resume Examples & Samples

  • Ideating on all the marketing campaigns and working on the planning and execution of the campaign
  • Alliances with all onground partners, malls and event agencies and radio partners for plans and smooth execution
  • Executing on events planned on the all the films
  • Support project heads on all their requirements on the project
  • Processing of bills and PO’s and follow up with the Finance team on the clearance of vendor payments
  • Work with the Finance teams to ensure all processes and payments are made to vendors on a regular basis
  • A candidate with 3 to 4 years of experience in Marketing and Events with great communication skills and needs to be an out and out go getter and has to have the passion and flair to work on English films
  • Ideal to get a MBA or smart graduate with great communication and negotiation skills - also who has prior experience of working in a radio station, TV channel or an event agency
  • Great thinker and has to have the love and excitement to work on the Hollywood
  • Preferable to get a person with existing relationships with malls, radio stations, music channels and colleges
  • Thinks out of the box and drives execution
20

Associate Manager, Marketing Resume Examples & Samples

  • Develop and implement annual marketing activation and plans to drive visitation from assigned market
  • Support the team in business reviews and collection of competitive updates
  • Work with Consumer Insights to develop consumer understanding or evaluate potentials to tap various consumer segments. Contributes ideas and support development and implementation of promotion based on the opportunities identified. Evaluate performance vs objectives and identify learning for future promotions
  • Run daily operations. Lead and drive the development implementation & evaluation of integrated communication plan with other marketing disciplines for assigned event (Events in charge to be reviewed on annual basis) and ensure marketing initiatives are fully integrated. Monitor and improve on an on-going basis
  • Establish partnership with other functions (Sales, Operations, Finance, Revenue Management Analytics etc.) and cross functional work teams to support the launch of various events and new initiatives in the year to maximize business potential
  • Responsible for budget forecast and control (for the events in charge) and on overall budget management
  • At least 7 years of relevant marketing experience including 5 years with P&L management responsibility
  • Bachelor’s degree in Business, Management, Marketing or equivalent
  • Sound knowledge and understanding of the industry dynamic. Strong acumen in drawing a clear conclusion in a logical and systematic manner amidst ambiguity
  • Excellent leadership skill to form vision and drive business including aligning goals and moving projects towards goals with multifunctional teams
  • Results-driven, ability to motivate and promote teamwork in an effective manner
  • Strong analytical and quick problem solving skills
  • Excellent organization, interpersonal and communication skill
  • Fluent in written & spoken Cantonese, English & Mandarin
21

Associate Manager, Marketing Resume Examples & Samples

  • 5+ years of relevant work experience in marketing / direct marketing including the development, execution, and analysis of multi-channel marketing programs
  • Strategic thinker with strong financial acumen, data analysis and problem solving skills required. Must be savvy with Excel and comfortable using advanced functions and pivot tables to analyze and display pertinent information
  • Individual must be flexible and comfortable working through change and ambiguity in a highly dynamic environment. Able to bring structure to ambiguous situations
  • Detail oriented with strong project and process management skills. Can multi-task while working autonomously and as part of a team
  • Possesses strong communication and interpersonal skills. Has experience in leading and influencing distinct functional areas (e.g., IT, Marketing, Store Operations) in support of specific business priorities es3
  • Past CRM, circulation or retail experience preferred but not required
22

Associate Manager Marketing Resume Examples & Samples

  • Assist with the procurement of Marketing projects and programs
  • Oversee all supplier deliverables requiring the use of travel to manufacturing facilities
  • Meet daily with supervisor to review all necessary project information details, job parameters, project objectives, and strategy to ensure job requirements are being met
  • Oversee suppliers (such as prop houses, display, hardware, fulfillment, freight, and print) to ensure all facets of the projects are being met to specifications and expectations, with quality and budgets being top of mind
  • Schedule and lead weekly team huddle meetings related to specific programs and communicate project status updates across Marketing and Operations as needed
  • Support and coordinate the execution of marketing programs both in our stores and regional locations
  • Review each of the marketing tactics and bring “call to action steps” when plans, strategies, ideas, and/or creative causes complex problems thus incurring additional or unbudgeted expense
  • Ensure project parameters are in alignment with manufacturing protocols
  • Troubleshoot any potential issues with executing each project and communicate risk to all pertinent Marketing and Operations Team members
  • Work directly with our freight management company on a weekly basis to obtain tracking numbers and final billables for each shipment
  • Review current inventory levels at fulfillment center and adjust as needed for each program type
  • Seek quotes/estimates for projects and programs
  • Assist in the preparation of RFQs using an e-procure system and reconcile invoices
  • Plan, budget, and forecast programs and projects for RETAIL jobs
  • Process, code, and track all invoices related to expenses to ensure proper forecasts align with original budgeted plans and ROF; submit monthly accruals to FP&A
  • Meet with FP&A bi-weekly to review current and future expenses to minimizes any surprises to monthly reporting
  • Prepare reports by collecting, analyzing, and summarizing information
  • Analyze transit time vs. spend by vendor location and supplier
  • Verify results by completing field evaluation tests/hindsights
  • Develop problem solutions by describing requirements by either diagram or work flow, studying system capabilities, analyzing alternative solutions, preparing system specifications, and Lt program writing
  • Maintain multiple database tables
  • Analyze upcoming marketing programs to determine the best allocation of assets to accomplish the most economical efficient kit of marketing collateral and define how these programs could be combined both through manufacturing and kitting to yield the most cost effective and efficient solution for the stores
  • Bachelor’s degree in marketing, advertising, or related field
  • 3+ years of experience in advertising, marketing, or mass communications, preferably in a retail environment
  • Procurement experience required, with emphasis on print, display, and packaging
  • Extensive experience working with multi-million dollar budgets required
  • Experience tracking and prepping deliverables for localization
  • Proficiency in Access, PowerPoint, and InDesign preferred
  • Ability to organize information quickly and at a high level
  • Solid understanding and command of project management tools
  • Ability to adapt to a fast paced, rapidly changing retail environment
  • Ability to work under pressure with multiple deadlines and shifting priorities
  • Must have an appreciation for the creative process and the ability to work with creative and production teams
  • Must be a self-starter
  • Travel will be required
23

Associate Manager, Marketing Resume Examples & Samples

  • Work lockstep with department Director and Manager to develop and execute cross-platform marketing campaigns for broadcast and digital
  • Manage project/campaign production calendars and ensure proactive communication and adherence to key deadlines and deliverables
  • Traffic and distribute assets (footage, ads, logos, trailers, copy guides) to key partners
  • Optimize and maintain planning tools and distribute custom planning tools company-wide
  • Spearhead creative development of full digital ad suites including email blasts, display banners, etc
  • Foster strong relationships within ABC News and across the Disney ABC brand portfolio to ensure a constant flow of communication and to identify areas of opportunity
  • Generate CID codes to track digital advertising performance, log reports and present insights
  • Complete daily audits of on-air promotions and provide weekly reporting for management
  • Lead and administer focus groups with live audiences and coordinate any special events
  • Stay clued into Digital Originals content development calendar and report back to teams on marketing opportunities to drive KPIs
  • Work closely with ABC News departments, including PR, Sales, Programming and Affiliate Marketing, to ensure accuracy and consistency of ABC News brand/product consumer messaging
  • Build creative briefs, Affiliate and Partnership pitches, and marketing decks
  • Provide light administrative support including scheduling meetings, organizing and maintaining files on team share drive, managing premium inventory, and coordinating light travel when necessary
  • Responsible for day-to-day budget maintenance and timely invoicing, billing, and reconciliation
  • 3 years of relevant experience at an agency, media or entertainment company
  • Proficiency in Adobe Design Suite (Photoshop and/or Illustrator) required
  • Ability to juggle multiple projects simultaneously, work autonomously in a fast-paced environment and perform under pressure
  • Excellent organizational and time management skills and pays close attention to detail
  • Strong verbal and written communication skills; ability to communicate clearly and effectively
  • Strong interpersonal skills; ability interact with internal & external clients; team player
  • Solid MS Word, Excel and PowerPoint skills
  • Holds professional demeanor with excellent business etiquette
  • Shows strong interest in media, digital/social space and avid user of digital streaming products
  • Marketing background a plus
  • Bachelors degree from accredited college or equivalent work experience
24

Associate Manager, Marketing Resume Examples & Samples

  • Work along with Sr. Manager/Sr. Director to implement member journeys that are versioned by lifestyle segment to drive optimal response and revenue. Working closely with the various Marketing Operations teams to ensure that dynamic content can flow through as planned and ensure the right message/content/call to action can be properly populated
  • Develop and execute specific campaigns that drive engagement. This includes following a detailed marketing campaign process (development of creative briefs, audience selection and promotional offers, proofing, etc.). Serve as backup and cross train in other areas of the business to ensure business continuity and expand understanding of the RCI business
  • Interact with various vendors (i.e. CRM, data vendors, etc.) to execute against segmentation strategy
  • Collaborate and coordinate with various marketing teams as well as other departments across the organization to ensure that segments are properly utilized and socialized for optimal performance
  • Prepare and communicate out monthly and quarterly campaign summaries including results, lessons learned and key data points
  • Ensure continual innovation in work product – drive improvement and testing roadmap for segment strategy
  • BA/BS in Sales/Marketing or business related field. MBA strongly preferred
  • 3+ years of direct to consumer marketing across digital as well as print channels. Experience and working knowledge of marketing segmentation, lifecycle journey building/CRM tools a plus
  • Translate business needs into project roadmap
  • Exceptionally proficient in Microsoft Office - particularly Excel, PowerPoint, Visio
25

Associate Manager Marketing Commercialization Resume Examples & Samples

  • Business Analysis - Competitive reviews, new product launches/line extensions, program evaluation and share analysis integration multiple sources of data (Nielsen, Global research, etc)
  • Financial – brand P&L’s, APD spending & Tracking
  • Sales & Operations Planning (S&OP) – Ownership of Step 1 Business Review and Step 2 volume forecasts
  • Consumer – Rich understanding of Demand Spaces, brand positioning and consumer blueprint
  • Own the commercialization of new products / line extensions. Actively manage project status by working with key stakeholders to deliver on time
  • Lead and manage the execution of promotional activity with suppliers and customers. Effectively deliver agency briefs including mastery of The Shop. Up to date tracking of programs versus budget and versus key performance measures
  • Liaison between Marketing & Sales (be the voice of sales within the cross functional business team, and provide sales the business priorities and tools)
  • Drive category thought leadership through Release to Sales presentations that support our new products and key consumption periods
  • Provide sales with tools such as recommended promotional pricing, merchandising, priority rankings, and special packs
  • Lead the flawless execution tracking of our key events (FOCO)
  • Partner with Sales to identify and capitalize on key opportunity areas in new or existing channels. Gain solid presence with Sales as an available resource for key account business building
  • Become the internal “voice” for all brand communication. Use expertise of local market and brands to efficiently adapt available Global assets to best suit Canadian needs. Establish presence with Global and US counterparts to create strong lines of communication. Evaluate applicability of U.S. research to Canadian market. Recommend and action stand-alone research when necessary
  • Business Degree is an essential requirement (Marketing major or minor highly preferred)
  • Min 3-5 years experience in a marketing related role
  • Sales experience would be considered an asset
  • Ability to lead teams and move projects forward
  • Strategic thinking and fact-based problem-solving skills
  • Ability to go beyond reporting data to linking data with solid business conclusions, solutions or recommendations
  • Quality Decision Maker
  • Creativity, Initiative, Leadership, Teamwork & Motivation
  • Cross Functional and Outside Supplier Interaction and Communication
  • Financial management skills and understanding of the P&L
26

Associate Manager Marketing Resume Examples & Samples

  • Manage the client relationship and assist in the ongoing development of the Air Miles Loyalty Program in Canada
  • Coordinate the execution of all Air Miles Program campaigns as well as the development of new initiatives including the development of all creative briefs, routing of approvals, writing store communication, and analyzing results
  • Work cross-functionally with internal partners to create new processes and functionality
  • Work with external partners, as needed, to complete execution of programs
  • Analyze metrics and provide recommendations to grow the Loyalty program internally and externally
  • Work cross-functionally with internal and external partners to coordinate new marketing creative and rollout each season
  • 3+ years of experience in marketing
  • Experience in loyalty or credit marketing a plus
  • Experience in direct marketing and/or consumer retail industry a plus
  • Experience in project management a plus
  • Excellent team building and collaboration skills
  • Must be comfortable working with individuals from all areas of the company
  • Ability to work effectively and network across all areas and levels of the company to achieve goals
  • Ability to multi-task, management multiple projects, and work independently
27

Associate Manager, Marketing Resume Examples & Samples

  • Responsible for developing, leading, implementing and reporting social and media and digital strategy in Hong Kong, China and International markets
  • Drive creative assets development on social/digital media and conduct analytics & report performance to achieve results
  • Responsible for performance marketing components e.g. SEM & Programmatic media buy
  • Coordinate with different business units to ensure the consistency and accuracy of messages across all the social media and digital channels
  • Develop digital advertising materials with the creative and media agencies to drive traffic to Hong Kong Disneyland website or external direct/in-direct channels
  • University Degree in communications or marketing management
  • Minimum 3 years of experience developing content and managing social media campaigns
  • Solid experience in managing social communities, creating engaging content, reporting metrics and results, with a creative mind while carrying business perspective
  • Knowledge of popular social media platforms, including Facebook, WeChat, Weibo, Instagram is a must plus social media analytics tools
  • Have can-do attitude, fun and creative while being results-oriented
  • Independent, self-motivated and able to work with people at all levels
  • Carry the ability to influence, partnership, excellent interpersonal, presentation, and communication skills
  • Excellent command of written and spoken English and Chinese (Cantonese & Putonghua)