Marketing Operations, Associate Resume Samples

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KP
K Padberg
Kennedi
Padberg
64451 Myrtle Ports
Chicago
IL
64451 Myrtle Ports
Chicago
IL
Experience Experience
07/2016 – present
Houston, TX
Marketing Operations Associate for Success Services Marketing
Marketing Operations Associate for Success Services Marketing
07/2016 – present
Houston, TX
Marketing Operations Associate for Success Services Marketing
07/2016 – present
  • Support and assistance connecting stakeholders
  • Work cross cloud to get metrics that would inform our marketing or new services offerings
  • Data manipulation for targeting and segmentation
  • Updating deck with campaign metrics after every campaign closes
  • Consolidating assets ie url's, docs, creative assets, etc
  • Marketing Analytics
  • Learnings/findings and how we can optimize next time around
12/2012 – 04/2016
New York, NY
Marketing Operations, Associate
Marketing Operations, Associate
12/2012 – 04/2016
New York, NY
Marketing Operations, Associate
12/2012 – 04/2016
  • Manage the day-to-day work of the team of analysts on the Marketing Operations team in Mumbai
  • Build and document procedures to efficiently manage work processes
  • Work with various business partners, such as Web Tools & Technology, Compliance, Events Management, National Accounts, and Product, to complete projects
  • Project manage various work requests that come in for the Marketing Operations team to ensure priority tasks are dealt with first
  • Use marketing systems and tools related to web site posting/maintenance, collateral and presentation creation, compliance, events, and content management
  • Analyze large data sets in excel related to campaign metrics and event attendance to identify trends that assist with increasing outreach to Financial Advisors
  • Quick learner of new marketing systems and approval workflows
04/2007 – 11/2012
San Francisco, CA
Marketing Operations Associate
Marketing Operations Associate
04/2007 – 11/2012
San Francisco, CA
Marketing Operations Associate
04/2007 – 11/2012
  • Work with Merchandising and Planning teams to ensure promotion of the correct inventory across internal marketing channels
  • Fully support B2B gift card bulk purchase program in account and operations management role
  • Develop and own principles for prioritizing and allocating global marketing budgets
  • Oversee inventory management across all gift card businesses
  • Assist with creation of infographics, reports, ebooks, videos and other content to educate small business owners, and support Yelp’s sales organization
  • Manages budgets in partnership with Facebook Finance and optimizes marketing spend across marketing agencies
  • Monitor industry trends and innovations in product development, work with vendors to employ best practices and add value to overall product offerings
Education Education
Bachelor’s Degree in Marketing
University of Oregon
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to project manage and prioritize tasks
  • Strong familiarity with computer applications including Excel, Access, PowerPoint and Word
  • Familiarity with using Morningstar Direct a strong
  • Quick learner of new marketing systems and approval workflows
  • Ability to lead and motivate a team
  • Ability to clearly communicate via email and phone
  • Detail Oriented
  • Analytical
  • Process Oriented
  • Expected office hours (in local time): 11 AM – 8 PM
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1

Ishares Marketing Operations Associate Resume Examples & Samples

  • Drive, track, and report on spend approval requests, including the strategy associated with the spend, the justification for the spend, and how/when the funds will be deployed
  • Review and categorize global invoices received for marketing services
  • Support the global monthly forecasting process by providing insights into upcoming spend
  • Assist with the development and distribution of monthly management reports
  • Collect and organize weekly global internal communications of our top initiatives for senior management review
  • Provide project management/deliverable tracking support for a range of business and marketing initiatives
  • Professional experience in marketing operations, marketing, or finance
  • Strong attention to detail with the ability to simplify and communicate complex issues
  • Collaboration and team play – individually driven to do well but able to work within a team environment that spans functions and regions
  • Effective verbal and written communication skills, with the ability to quickly develop PowerPoint decks that convey project status, deliverables, and financial results
  • High comfort level with Microsoft Excel
2

Global Marketing Operations Associate Resume Examples & Samples

  • Identify and drive strategic projects and processes across a broad range of topics, including: planning and budgeting, performance measurement, and marketing infrastructure
  • Develop models and processes for valuing marketing partnerships
  • Develop and own process for budget tracking and spend analysis
  • Support creation of market insights and local/global planning support material
  • Work closely with regional and global marketing teams to implement and share best practices
  • Have a perspective on the biggest opportunities to scale and improve operations within marketing
3

Marketing Operations Associate / Specialist Resume Examples & Samples

  • Offer Setup and Management. Setup marketing promotions as the business dictates, both online and in stores. Review promotional calendars, briefs, details and determine setup/testing needs. Coordinate with cross-channel partners to ensure all information provided in brief is accurately executed to allow the best experience for our Shoe Lovers. Manage promotions logs, as well monitor and troubleshoot promotion setup and other customer-facing issues
  • Project Management/Support.Coordinate/participate in various projects (heavy focus on IT projects) that impact the marketing team. Participate in requirement definition. Coordinate, participate in and/or perform user acceptance testing prior to project launches. Coordinate business team activities and testing during project launches (may include off-hours and early morning responsibilities). Serve as a hub for communications and collaboration during projects
  • Issue Investigation & Resolution. Act as point of contact for any issues/problems found with marketing systems, communications, processes, etc. Receive & log issues when they are found, facilitate communication & escalation, engage appropriate resources for resolution and ensure that issues are fully resolved. Complete hindsight reviews to determine the root cause and champion process improvement activities to lessen or eliminate repeat issues
  • Marketing Process Improvement. Facilitate continuous reevaluation of marketing processes in order to identify areas for improvement and maintain up-to-date documentation of each process for reference and training purposes
  • Create, Improve and Document Processes.Constantly re-evaluate production and quality assurance processes looking for areas for improvement and maintain up-to-date documentation of each process for reference and training purposes
  • Support Marketing Workflow Management.Support Projects & Process Specialist with facilitation of marketing workflow processes as needed
  • Support Aprimo System/Adobe Experience Manager. Support Projects & Process Specialist with support of Aprimo workflow management system and Adobe experience manager as needed
  • Must be a shoe lover!
  • Extreme attention-to-detail and ability to manage multiple projects & tasks simultaneously
  • Ability to cooperate in a team environment is critical including ability to lead through influence
  • Ability to work independently and under tight deadlines and stressful conditions
  • Excellent written and verbal communication skills (including ability to provide basic training)
  • Strong reasoning skills and an aptitude for problem solving
  • Comfort with use of technology (MS Office, web-based tools, etc.) for day-to-day tasks. One year previous experience with ATG Business Control Center required. Prior experience with Aprimo and or Adobe Experience Manager is helpful, but not required
  • Bachelor's degree required in related discipline
  • 3+ years of previous experience in marketing,process management, project management, QA and/or proofing
  • Prior experience with managing projects preferred
4

Marketing Operations Associate Resume Examples & Samples

  • Responsible for managing daily operations of gift card business, reporting to the Director of Gift Card Programs
  • Manage full retail gift card product development and production process, working with internal teams as well as external design, print and data vendors
  • Fully support B2B gift card bulk purchase program in account and operations management role
  • Bachelor’s degree with minimum 2 years experience in marketing services function, preferably in entertainment, retail or consumer products business units
  • Excellent time and project management skills: proven ability to effectively manage multiple projects in fast-paced environment
  • Process driven with strong attention to detail
  • Strong Excel skills with experience creating advance formulas and pivot tables
  • Strong verbal and written communication skills with all levels of the organization
5

Marketing Operations Associate Resume Examples & Samples

  • Partners directly with the Marketing Operations Lead
  • Works with Facebook Sourcing to manage contracts and purchase orders across outsourced vendor program
  • Assesses project workload against program capacity and finds, evaluates and onboards additional vendors as needed
  • Gathers ongoing feedback on all vendors and facilitates conversations on improving relationships and processes
  • Prioritizes competing needs with good reasoning and creative solutions
  • Manages budgets in partnership with Facebook Finance and optimizes marketing spend across marketing agencies
  • Communicates clearly across projects and people
  • Builds and optimizes processes for the best results
6

Marketing Operations Associate Resume Examples & Samples

  • Use Marketo marketing automation platform to set up both automated and one-time/seasonal email campaigns to upsell, educate, engage, and convert SMB prospects and advertisers on Yelp
  • Support Acquisition and Retention marketing teams with monthly content - assist with copywriting and work with our in-house Creative team - for on and offline campaigns to acquire thousands of advertisers each month
  • Work with Acquisition and Retention marketing teams to launch email campaigns to support upsell/cross-sell initiatives, and reduce advertiser churn
  • Optimize language on Biz.Yelp and Yelp-Support sites by managing new page and content submissions and ensuring messaging consistency
  • Assist with creation of infographics, reports, ebooks, videos and other content to educate small business owners, and support Yelp’s sales organization
  • Manage creative briefs, workflow and deliverables for new marketing content and sales collateral
  • Ensure campaign and program activity is delivered on time and within agreed strategy and plan
7

Marketing Operations Associate With English Resume Examples & Samples

  • Target Segmentation model application
  • Lead Handling
  • Data Analytics
  • Consultancy with internal customers regarding application of marketing strategy
  • Participation in marketing automation process and efficiency improvement
  • Help perform analytics and predictive modeling
  • IT Principles & Data Security
  • Results-Driven
  • Data Stewardship
  • Knowledge of Marketing Fundamentals
8

Marketing Operations Associate for Success Services Marketing Resume Examples & Samples

  • Campaign Operations
  • Lead to Contact Conversion
  • NC/Driver Creation
  • Submitting/Updating Campaign Docs
  • Support and assistance connecting stakeholders
  • Consolidating assets ie url's, docs, creative assets, etc
  • Lead Conversion
  • Lead Routing, Prioritization and Monitoring
  • Campaign tagging (consumption and oppty if necessary)
  • Consolidating assets, docs, creative assets, etc
  • Input Brief Submission
  • Data manipulation for targeting and segmentation
  • Pulling reports
  • Creation and maintenance of year long metrics deck
  • Updating deck with campaign metrics after every campaign closes
  • Creation of stakeholder campaign metric deck (shareable version)
  • Deep dive analysis around each campaign
  • Learnings/findings and how we can optimize next time around
  • Involvement in special projects when needed i.e
  • Email Marketing Engine
  • Lead Model Creation
  • Propensity to Buy Model Creation
  • Market trends
  • Org 62 data pulls
  • Work cross cloud to get metrics that would inform our marketing or new services offerings
  • Experience with a variety of reporting tools including Google analytics, Feedburner, Omniture SiteCatalyst
  • Experience with marketing applications such as Marketing Cloud, Responsys, Eloqua, ExactTarget a plus
  • Ability and experience analyzing and interpreting marketing data to draw conclusions
  • Can build custom reports. SEO/SEM experience
9

Marketing Operations Associate Resume Examples & Samples

  • Data preparation for marketing campaigns
  • Pipeline reporting
  • Contact data maintenance and improvement
  • Cooperation with marketing and sales teams
  • Help to develop guidance to teams in achieving overall marketing excellence
  • Support the development and documentation of workflow processes
  • Assist in project management
  • Bachelor's degree or equivalent required
  • Knowledge of MS Excel
  • Knowledge of SQL and VBA is an advantage
  • Marketing Analysis & Measurement
  • Technical Acumen
  • Previous experience in marketing is an advantage
10

Marketing Operations Associate Resume Examples & Samples

  • The Marketing Integration Associate is responsible for the coordination and integration of operational procedures and processes within Marketing Operations Hub
  • Leads and facilitates effective partnerships with Brand teams, agency partners, and cross-functional reviewers
  • Specific responsibilities include tactic life cycle management and risk management oversight for multiple brands
  • Uses expertise to provide operational solutions and recommendations that are aligned with CIQ procedural requirements
  • At least 2 years of industry experience or advertising/communications agency experience
  • Project management expierence
  • A strong ability to manage time, work in a collaborative way, adapt to change, act in a positive, professional manner, manage stress, work effectively as part of a cross functional team, and demonstrate attention to detail in managing multiple tasks and priorities
  • Clear understanding of Lilly policies, CIQ procedures and Job Aids, and Regulatory environment with the ability to answer questions from cross-functional business partners
  • Ability to communicate complicated processes effectively and in a solution-oriented manner
  • Demonstrated ability to work with cross functional groups (Marketing, Medical, Legal, Regulatory, CIQ, and Compliance)
  • Strong interpersonal, communication (written and oral) and negotiation skills
  • Good problem solving and decision making skills
  • Demonstrated ability to influence without authority and ability to deliver complex projects against a timeline
  • Demonstrated ability to apply systematic thinking/mindset to business problems and opportunities
  • Interested in developing and improving existing operational approaches
  • Self-Management skills
  • Demonstrated success in US brand marketing
  • PCA process experience
  • Experience working with creative agencies
11

Senior Marketing Operations Associate Resume Examples & Samples

  • Oversee the workflow involved with the production of fund fact sheets, product profiles, and other types of standard marketing materials
  • Create templates within an enterprise client reporting system/platform
  • Run operational procedures to organize and store all types of marketing collateral in a meaningful way within a central collateral repository
  • Execute “point of publish” checklists to ensure that the proper quality and compliance tasks have been completed prior to publishing key marketing materials
  • Run metrics reports and website analytics to monitor, measure, and analyze the effectiveness of marketing collateral
  • Liaise with the Compliance and Legal Department concerning risk mitigation and regulatory matters
  • Facilitate the publication of local fund launches to websites
  • Represent the office on operational and interactive (website) projects
12

Marketing Operations Associate Resume Examples & Samples

  • 1-3 years’ relevant experience
  • Highly motivated team player with outstanding organizational and problem-solving ability
  • Ability to work under tight deadlines and multitask in a fast-paced environment
  • Proficient in MS Office including, Outlook, Excel, Word, and PowerPoint
  • Familiarity with Adobe Creative Suite (Mac), Salesforce, Marketo or Hubspot is a plus
13

Marketing Operations Associate With English Resume Examples & Samples

  • Possible career progression, a diverse work environment providing growth opportunities, learning & development possibilities, and an international business network for you to leverage
  • Various and interesting work in brand new fancy offices directly at metro Nove Butovice
  • We believe every employee is a talent and we want to reach your full potential
  • Interesting non-working activities (volunteering, charity, sport events...)
  • Opportunities for professional growth
14

Marketing Operations Associate Resume Examples & Samples

  • Work directly with sales and client service staff to independently create new sales collateral, using data warehouses to extract appropriate information
  • Work directly with compliance to ensure that all regulatory issues are reflected in sales and client service collateral
  • Maintain and update library of IM Department's approved marketing pitchbook slides and client meeting book slides
  • Under day-to-day direction of senior team members, provide administration of bookbuilder software utilized by designated users to build presentation books from library of approved slides
  • Provide training and support to end users of the bookbuilder presentation delivery software
  • Maintain and develop automated templates within software such as FactSet and Excel to extract investment performance and characteristics data. This requires the ability to examine generated data and format it in a way that presents the data in the most appropriate fashion
  • Participate in other projects as requested by management
  • Experience in sales or marketing support, using PowerPoint, Excel and Word. At least 5 years of experience in investment-related sales or marketing preferred
  • Experience in a customer service capacity
  • Bachelor’s degree preferred
  • Series 7 and 63 preferred
  • Commits to satisfying internal and external customers
  • Ability to work in a fast-paced team environment
  • Advanced knowledge of Microsoft Office products, particularly PowerPoint
  • Basic knowledge of Factset and eVestment Alliance
  • Basic understanding of investment industry
15

Marketing Operations Associate, PG&A Resume Examples & Samples

  • Manage marketing material proofing process to ensure all stakeholders are involved at the right times, and communication/information is accurate (i.e. catalog, signage, marketing guides, etc.)
  • Working with kitting company to execute multiple content version marketing collateral and distribution
  • Responsible for maintaining collateral orders, inventory, and obsolescence
  • Assist with sales meetings and consumer events, identifying and coordinating requirements, developing schedules and assignments, travel coordination and communication meetings
  • Support logistics for photo and video shoots including scheduling, ordering and shipping of marketing collateral to and from studios/locations
  • Analyze results, ROI, and create reports for campaigns and projects
  • Support coupon redemption process in partnership with relevant category marketing specialists
  • Manage content execution process and measurement tools
  • Assist executing PG&A consumer insight research and Sharepoint management across categories
  • Manage annual dealer and sales event calendar and execution aligned to PG&A strategies
  • Maintain a shared knowledge portal and repository of marketing best practices and consumer/dealer insights
  • Collaborate cross-functionally with sales, marketing, category management and other key stakeholders throughout the enterprise to implement plans
  • Support GTM team process improvement to enhance productivity and identify cost savings. Partner with PG&A Lean director as needed
  • Coordinate clearance promotional campaigns and materials in collaboration with the Ecomm, Sales and Marketing Specialists, and working with outside agencies
  • Support PG&A CRM plan (including leveraging install base) including lead management and database management, as well as PG&A consumer database
  • General administrative support of the marketing team: report processing, data entry, campaign tracking and logistics and the preparation and organization of presentations
  • Bachelor degree in business, marketing or related; with 2+ years of relevant marketing, media or communication experience
  • Strong project management and organizational abilities
  • Ability to work in a fast-paced environment, managing multiple tasks on time and within budget
  • Ability to build relationships with internal and external partners to provide support and resolve issues
  • Ability to work effectively with others and independently
  • Strong computer skills (Microsoft Office) WORKING CONDITIONS
  • Standard office environment Some travel, primarily domestic
16

Marketing Operations Associate Resume Examples & Samples

  • Leverage Salesforce, Pardot and other marketing tools to execute and deliver targeted marketing campaigns to solicit prospect interest
  • Work with campaign teams to plan for email campaigns and instill best practices to increase effectiveness of campaigns
  • Work with design and copywriting teams to test and deploy email campaigns
  • Report on campaign effectiveness and ROI of marketing campaigns
  • Maintain and improve the leads and contacts database
  • Support development of personalization and nurturting strategies with Marketing and BD teams
  • Coordinate marketing influenced lead follow up with Marketing and BD teams, and track conversion of leads to revenue in the pipeline
  • Maintain global marketing activity calendar in collaboration with other Publicis.Sapient marketing operations leads
  • Ensure relevant anti-SPAM laws are adhered to and maintain relationship with Legal teams to ensure Marketing processes remain compliant
  • Stay current with email marketing best practices, strategies and industry standards
  • Looking for those with 1-3 years of experience who are looking to learn and grow with a company
  • Preferred experience with multiple, coordinated software systems including email marketing, event registration, CRM, CMS, web tools, and email analytics
  • Experience working with marketing campaign teams, focused on demand generation and content marketing
  • Basic html knowledge a plus
  • Detail-oriented, highly organized and flexible, self-motivated, and data-driven
  • Fast learner, eager to learn
  • Ability to multi-task and work in a fast-paced environment
17

Marketing Operations, Associate Resume Examples & Samples

  • Manage the day-to-day work of the team of analysts on the Marketing Operations team in Mumbai
  • Project manage various work requests that come in for the Marketing Operations team to ensure priority tasks are dealt with first
  • Build and document procedures to efficiently manage work processes
  • Assess and enhance procedures as needed overtime
  • Translate meaningful data findings into concise reports and presentations that will be shared with senior management
  • Use marketing systems and tools related to web site posting/maintenance, collateral and presentation creation, compliance, events, and content management
  • Work with various business partners, such as Web Tools & Technology, Compliance, Events Management, National Accounts, and Product, to complete projects
  • Update marketing materials for client use, such as Investor Guides and Presentations
  • Understand and navigate approval workflows to ensure materials are legally approved for client distribution
  • 6 to 8 years related experience in the investment management business, with preference given to those with marketing operations management background
  • Prior management experience required (2+ years preferred)
  • Ability to project manage and prioritize tasks
  • Familiarity with using Morningstar Direct a strong plus
  • Comfort with conversing on the phone and via email in English with various business partners
  • Comfort working with a global team that spans regions and timezones
18

Regional Marketing Operations Associate Resume Examples & Samples

  • Business related undergraduate degree required, Master in business or marketing specialization preferred
  • 1 – 2 years of work experience in managing / coordinating marketing activities related to product, artwork and copy development
  • Experience in a Pharma or FMCG company is a differential, international experience would be a plus
  • Key skills for this role are analytical, project management and relational, as well as a strong drive to deliver results
  • Ability to work under limited supervision
  • Collaborative and positive attitude
  • Fluency in English is required, another European language is an advantage
19

Marketing Operations Associate Resume Examples & Samples

  • End-to-end ownership of marketing emails, on-site messaging, mobile communication, and other internal marketing mediums
  • Monitor performance of all channels and update creative and messaging as needed to improve performance
  • Create monthly recaps that summarize analyses and present them to internal stakeholders
  • Work with Product Management to understand key product features and new product launches and determine the right internal marketing channels to message to consumers
  • Work with Merchandising and Planning teams to ensure promotion of the correct inventory across internal marketing channels
  • Lead ongoing research of the competitive landscape to identify trends and areas of opportunity in communication across mediums
  • Assist the Growth Marketing team as needed to align messaging both internally as well as across Paid Social, Paid Search and Email marketing campaigns
  • Develop standard processes and workflows to more efficiently plan and execute across all internal marketing channels
  • Undergraduate degree in Marketing, Journalism or equivalent
  • 2+ years of experience supporting a product and/or marketing organization
  • Experience managing a fast-paced project pipeline and participating in cross-functional workflow
  • High level of proficiency in Microsoft Office, in particular PowerPoint and Excel
  • Ability to be flexible, resilient, and adaptable to changing priorities
20

Marketing Operations Associate Resume Examples & Samples

  • Develop/optimize processes to achieve increased efficiencies within the marketing department (e.g. content review process)
  • Oversee SolarWinds webcast program, which entails scheduling, dry-runs, live event and recordings. Provide day-of support, webcast facilitation, troubleshooting of tool, training and documentation
  • Assist with internal launch deliverables including promotional items, events, signage, launch cards, etc
  • Proactively monitor current software subscriptions used within the marketing team and work closely with internal stakeholders, including legal, to monitor contract compliance, contract close-out, and the renewal or extension of current contracts
  • Provide cross-departmental program management and support for special projects including but not limited to Process Hub creation, support for Data-driven redesign for Web team, THWACKcamp, etc
  • Facilitate meetings and communicate regularly with stakeholders to ensure they are establishing and executing on the right business initiatives
  • Develop professional skills through self-evaluation, mentoring, training courses and feedback
  • 2-4 years of marketing or project management experience, technology field preferred