Industry Marketing Resume Samples

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BD
B Donnelly
Brayan
Donnelly
34947 Oberbrunner Ports
Houston
TX
+1 (555) 502 6673
34947 Oberbrunner Ports
Houston
TX
Phone
p +1 (555) 502 6673
Experience Experience
09/2015 present
Houston, TX
Director, Industry Marketing
Houston, TX
Director, Industry Marketing
09/2015 present
Houston, TX
Director, Industry Marketing
09/2015 present
  • Develop and execute integrated marketing campaigns and account based marketing programs
  • Sources, researches and analyzes industry trends and manages the development of industry facing research projects, publications and white papers
  • Develops and manages Move’s industry-facing web presence
  • Coordinates with Move PR resources to create new and enhance existing media relations with industry trade publications and regional/national media outlets
  • Champion the use of consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Including promotional financing, rewards programs, special discounts and segmentation
  • Analyze results and maniacally improve all demand gen and customer marketing efforts related to the financial services customer base
  • Create content in partnership with industry SMEs and corporate marketing such as case studies, eBooks, videos, datasheets, solution presentations, and whitepapers that showcase Pega’s value proposition and client success
06/2010 03/2015
San Francisco, CA
Industry Marketing Specialist
San Francisco, CA
Industry Marketing Specialist
06/2010 03/2015
San Francisco, CA
Industry Marketing Specialist
06/2010 03/2015
  • Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Financial Services vertical market in concert with the BISG product division business growth objectives
  • Establishes, maintains and drives relationships with industry specific third party solution providers in an effort to expand Canon's base of solution offerings within the Financial Services marketplace. Through this process, engages in co-sponsored marketing activities, leveraging such activities through varying Canon sales channels
  • Researches specific vertical market, determining existing and emerging applications. Conducts research using direct customer inquiry, focus group studies, and analyst resources, funneling information to varying Canon product development agencies
  • Bring creative, new approaches to targeted marketing campaigns and messages that will help drive revenue
  • Represents Canon within industry trade events and specific user groups/trade organizations, ensuring that Canon capabilities are clearly communicated to prospective customers
  • Works closely with Canon internal product divisions and sales channels to ensure that incremental sales targets are identified and that sales channels are effectively leveraging the activities within the specific vertical market
  • Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Healthcare vertical market in concert with the BISG product division business growth objectives
07/2003 12/2009
Detroit, MI
Industry Marketing
Detroit, MI
Industry Marketing
07/2003 12/2009
Detroit, MI
Industry Marketing
07/2003 12/2009
  • Develop key insights and content to create/develop markets with articulated business values for customers
  • Identify key stakeholders in media and plan to create wanted perception
  • Support management of efficient creation, storing and finding marketing content
  • Work cross-PA/BL/SA/BI´s to leverage Group strengths
  • Establish and evangelize thought lead, acting as SME & spokesperson to staff, key customers, analysts, and press
  • Develop overall message structure from industry to solution to product for maximum impact
  • Support development of a strategic marketing plan for media
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Bowling Green State University
Bachelor’s Degree in Business
Skills Skills
  • 8-10 years of increasing experience in strategic marketing (Experience with online real estate highly desired)
  • Ability to work with cross-functional teams
  • A strong results orientation
  • Organized and able to manage to timelines effectively
  • Excellent verbal communications and presentation skills
  • Adaptability and flexibility to meet changing priorities
  • Sound strategic thinking and ability to produce original ideas
  • Strong analytical abilities
  • Ability to solve problems and overcome obstacles
  • Strong computer skills
Create a Resume
1

Industry Marketing Specialist Resume Examples & Samples

  • Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Financial Services vertical market in concert with the BISG product division business growth objectives
  • Identifies unique application opportunities for Canon offered solutions, packaging and promoting such opportunities through available marketing avenues including collateral, sales channels, customer seminars, white papers, and the web
  • Establishes, maintains and drives relationships with industry specific third party solution providers in an effort to expand Canon's base of solution offerings within the Financial Services marketplace. Through this process, engages in co-sponsored marketing activities, leveraging such activities through varying Canon sales channels
  • Researches specific vertical market, determining existing and emerging applications. Conducts research using direct customer inquiry, focus group studies, and analyst resources, funneling information to varying Canon product development agencies
  • Leverages trends and knowledge about Financial Services vertical market workflows to develop industry specific solutions that complement BISG solutions
  • Represents Canon within industry trade events and specific user groups/trade organizations, ensuring that Canon capabilities are clearly communicated to prospective customers
  • Works closely with Canon internal product divisions and sales channels to ensure that incremental sales targets are identified and that sales channels are effectively leveraging the activities within the specific vertical market
  • A Bachelor’s degree and a minimum of four to six years of experience with workflow solutions in the Financial Services industry
  • The ability to develop business plans, marketing strategy, and forecasts for the Financial Services vertical market
  • The ability to identify, evaluate and recommend marketing opportunities consistent with product line objectives
  • The ability to develops marketing plans to promote the vertical expertise and solutions to channel and end market place
  • The ability to use skills as a seasoned, experienced professional with a full understanding of industry practices, such as vertical marketing, and company policies and procedures
2

Industry Marketing Specialist Resume Examples & Samples

  • Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Healthcare vertical market in concert with the BISG product division business growth objectives
  • Establishes, maintains and drives relationships with industry specific third party solution providers in an effort to expand Canon's base of solution offerings within the Healthcare marketplace. Through this process, engages in co-sponsored marketing activities, leveraging such activities through varying Canon sales channels
  • Leverages trends and knowledge about the Healthcare vertical market workflows to develop industry specific solutions that complement BISG solutions
  • A Bachelor’s degree and a minimum of four to six years of experience with workflow solutions in the Healthcare industry
  • The ability to develop business plans, marketing strategy, and forecasts for the Healthcare vertical market
3

Industry Marketing Intern Resume Examples & Samples

  • Ability to influence stakeholders at all levels
  • Excellent customer relationship skills
  • Candidate must be pursuing an MBA or a graduate degree in a related field
  • Minimum of 3 months of experience in project management
  • Minimum of 3 months of experience in a business or marketing role
4

Games Industry Marketing Specialist Resume Examples & Samples

  • Manage product marketing for complementary products and services within the Autodesk games portfolio
  • Lead planning and execution of online marketing programs in the Games industry
  • Monthly, quarterly and annual tracking and reporting on the results of marketing programs
  • You’re always connected. You’re someone that can’t imagine life without multiple inputs, but you know how to focus despite the chaos
  • You are not afraid to engage. You know and connect with cool and creative people at all levels to learn how they work and what motivates them
  • You’re a sponge. You crave learning, and you’re driven to seek new assignments, push boundaries and tackle challenges. You aren’t afraid to failing because you know it helps you learn
  • You’re the first to try new things. You want to be on the cutting edge and are often the first to try new marketing tools and techniques to make sure your message stands out
  • You’re a science-minded artist. You are highly creative, and you know how creative people think. But like a good scientist, you crave data and results
5

Industry Marketing Specialist Resume Examples & Samples

  • Develop and implement a Marketing Plan for outreach to members of GPOs, Cooperatives, Buying Groups, Affinity Programs and Associations that Canon participates in
  • Create marketing collateral and sales tools to promote Canon’s solution to the members, including brochures, testimonials, news releases, and web content
  • Work in conjunction with vertical marketing subject matter experts to develop training programs to drive contract success
  • Manage and attend tradeshows and events that target members of these groups
  • Support the recruitment and launch of new GPOs, Cooperatives, Buying Groups, Affinity Programs and Associations
  • Identify and track KPIs for reporting to management
  • Minimum for 4 years work experience in Marketing capacity, including B2B direct marketing experience
  • Familliarity with vertical market GPOs, buying groups, cooperatives, affiliate programs, and associations and how to market to their membership, is a plus
  • Ability to develop and implement strategic marketing plans
  • BA degree or equivalent work experience required
  • Healthcare and/or Education industry experience is a huge plus
  • If you do not have experience with GPOs, buying groups, cooperatives, etc. but feel that you have the ability to learn, we will train you
6

Industry Marketing Rep Resume Examples & Samples

  • Analytical skills with advanced knowledge of Excel
  • Ability to travel 40%
  • University degree in business or engineering
  • Excellent communication, negotiation and interpersonal skills
  • Ability to work both independently and with diverse teams
  • Prior BCP experience is desirable
7

Director, Industry Marketing Resume Examples & Samples

  • Assess client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with client overall business strategies
  • Partner with clients to consult on digital best practices to integrate financing into their website strategies and all other digital marketing channels
  • Champion the use of consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Including promotional financing, rewards programs, special discounts and segmentation
  • Drive industry digital strategy and partner with digital teams to execute digital communication strategies (SEO, SEM, email, social media)
  • Bachelor’s degree OR in lieu of degree high school diploma/GED and 12+ years of Marketing experience in a corporate environment
  • 8+ years total marketing experience including strategic planning
  • 2+ years consumer marketing experience
  • 2+ years digital marketing experience including account acquisition/activation that includes: digital marketing experience (SEO, SEM, email, social media, etc.) and experience in web analytics, attribution analysis and digital media optimization
  • Marketing experience with furniture and/or home accessories
  • Ability to manage multiple projects/initiatives simultaneously
  • Strong analytical skills (segmentation, targeting, ROI prioritization strategies)
8

Industry Marketing Specialist Resume Examples & Samples

  • Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Education vertical market in concert with the BISG product division business growth objectives
  • Identifies unique application opportunities for Canon offered solutions (such as the Intelligent Grading Solution), packaging and promoting such opportunities through available marketing avenues including collateral, sales channels, customer seminars, white papers, and the web
  • Establishes, maintains and drives relationships with industry specific third party solution providers in an effort to expand Canon's base of solution offerings within the Education marketplace. Through this process, engages in co-sponsored marketing activities, leveraging such activities through varying Canon sales channels
  • Leverages trends and knowledge about Education vertical market workflows to develop industry specific solutions that complement BISG solutions
  • A Bachelor’s degree and a minimum of four to six years of experience with workflow solutions in the Education industry
  • The ability to develop business plans, marketing strategy, and forecasts for the Education vertical market
9

VP Industry Marketing Resume Examples & Samples

  • Responsible for the creation and execution of HMDM’s overall industry marketing strategy
  • Provide strategic and operational leadership, planning and oversight for all industry branding & marketing efforts
  • Responsible for building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics
  • Provide marketing support in the design, development, and implementation of new digital products and offerings
  • Build and manage a research group to support all of our marketing activities
  • Collaborate with sales teams to ensure that we are putting compelling stories into the marketplace
  • Develop and execute the best venues, avenues and mediums to tell the Hearst Digital Story from thought leadership seminars, panels and conferences to wholly-owned events focusing on any of the hot buttons within this organization
10

National Industry Marketing Specialist Resume Examples & Samples

  • Work with the National Industry Marketing Leader on revenue ideas, opportunities and new markets
  • Support assigned industries by developing strategic growth plans and tracking plan progress
  • Provide support for key client and prospect pursuits
  • Update content for industry webpages and intranet
  • Coordinate marketing and thought leadership activities through national associations and publications
  • Assist with internal and external conference planning and logistics
  • Assist industry professionals with market and competition intelligence and analysis
  • Pull, scrub and code prospect/client lists as needed
  • Education – A degree in marketing or communications and two years of experience is preferred; experience in marketing professional services, especially accounting, and working with Salesforce a plus
  • Ability to effectively convey information to others
  • Industry knowledge
  • Strong business judgment
  • Professional demeanor and a desire to succeed
11

Industry Marketing Development Manager Resume Examples & Samples

  • Ability to build strong relationships and Influence Sales, Marketing, Product professionals for in order to impact sales results
  • Ability to Launch new products Envision and Lead Partners and their leaders through Sales & Marketing Process Execution
  • Ability to Execute across groups but independently showing executive maturity in partner or internal Microsoft meetings
  • Ability to Provide Consistent, Effective & Efficient Verbal and Written Communication
  • Ability to Operate and Manage Financial and Process Controls
  • Prior work experience in a business, product, sales or marketing capacity launching service enabled solutions
12

Industry Marketing Resume Examples & Samples

  • Develop and execute integrated marketing campaigns and account based marketing programs
  • Create content in partnership with industry SMEs and corporate marketing such as case studies, eBooks, videos, datasheets, solution presentations, and whitepapers that showcase Pega’s value proposition and client success
  • Bachelor’s degree or equivalent experience required; MBA preferred
  • 10-12 years in senior marketing roles with deep exposure to the financial services industry
  • Experience in marketing CRM solutions to the Fortune 1000
  • Experience influencing solution strategy and business planning
  • Ability to effectively motivate cross-functional teams to produce quality material within tight timeframes
13

Director, Industry Marketing Resume Examples & Samples

  • Partners closely with channel leads (Event Marketing, Paid Media, Social Marketing, Creative Services, Email, Research, Editorial) and cross-channel partners (Product Development, Analytics, Sales, Legal) to develop integrated marketing programs and collateral in support of the Move Industry Relations team
  • Contributes to marketing plans and campaign management for product launches, feature enhancements or other newsworthy updates and manages the appropriate audience messaging and creative across various channels and tactics to share the Move and realtor.com® product story with the various constituencies within the real estate industry
  • Works with leadership to produce messaging for industry events
  • Works in concert with the events team in the pursuit of sponsorship, speaking, tradeshow and event opportunities to enhance the company’s reputation and increase exposure with the target audience
  • Sources, researches and analyzes industry trends and manages the development of industry facing research projects, publications and white papers
  • Develops and manages Move’s industry-facing web presence
  • Coordinates with Move PR resources to create new and enhance existing media relations with industry trade publications and regional/national media outlets
  • Strong project management and organization skills with the ability to manage multiple products simultaneously with a high degree of independence
  • 8-10 years of increasing experience in strategic marketing (Experience with online real estate highly desired)
  • A strong results orientation
  • Organized and able to manage to timelines effectively
  • Excellent verbal communications and presentation skills
  • Adaptability and flexibility to meet changing priorities
  • Sound strategic thinking and ability to produce original ideas
  • Ability to solve problems and overcome obstacles
  • Solid understanding of marketing mix including product, pricing, promotion, and distribution
14

Industry Marketing Specialist Resume Examples & Samples

  • Become familiar with the current business climate and issues facing the industry
  • Help foster relationships with industry trade organizations, supporting firm involvement to raise brand awareness and create effective sales and marketing opportunities
  • Drive tactical execution of national and regional sponsorship, speaking, tradeshow and event opportunities to enhance firm reputation and increase exposure with target audience
  • Support firmwide industry marketing and sales reporting, dashboards, and internal communications, including the industry group’s SharePoint site, as directed by industry, marketing and firm leadership
  • Utilize CRM to execute effective marketing programs. Support activity tracking, data maintenance and mailing list management
  • Support sales pursuits and written proposals as requested
  • Minimum of three years related experience; professional services or related industry experience preferred
  • Strong organizational, interpersonal and decision-making ability
  • Client service oriented
  • Previous experience with CRM system and knowledge of email marketing tools
15

Industry Marketing Specialist Resume Examples & Samples

  • 3 to 5 years of professional work experience
  • Ability to “roll up your sleeves”
  • Professional presentation skills and ability to easily interact with customers and prospects
16

Industry Marketing Director Resume Examples & Samples

  • Experience working in product/solution marketing or industry marketing
  • Current experience in an enterprise software company or professional services company
  • 10+ years in content and marketing program design and development experience in one or more of the following industries: financial services (retail banking & P&C insurance), Retail, Consumer goods & Services, or Life Sciences
  • Must demonstrate experience in managing global marketing programs including: creating and managing marketing plans and monitoring and reporting on results; coordinating field marketing activities; managing budgets; coordinating internal and external communications (with greater focus on internal communications); and developing customer credentials
  • Proven ability to collaborate with and influence business and technical audiences across Marketing, Product Management, Sales, and Solutions
17

Specialist, Industry Marketing Resume Examples & Samples

  • Strong understanding of SEO, content categorization/structure content and distribution
  • Editorial or journalism mindset for leveraging curated insights and current events for story telling
  • Communication skills to simplify complex business development ideas/opportunities and articulate with relevance, laddering up-and-down the ranks to persuade Cisco cross-functional leadership/execution, executive decision-makers, external industry groups, customers and partner on high-impact opportunities
  • Project Management Skills and the ability to manage priorities of multiple stakeholders
  • Ability to prioritize multiple projects simultaneously
  • Strong interpersonal skills and ability to communicate and collaborate effectively with internal teams
  • Ability to manage 3rd party content vendors, agencies and other consultants"
18

Industry Marketing Director Resume Examples & Samples

  • Design and execute compelling industry marketing campaigns
  • Support engagement with strategic customers
  • Build AspenTech’s reputation and grow core competencies in the area of Engineering and Construction
  • Refine AspenTech’s industry strategy for the Engineering and Construction market
  • Influence product strategy based on the needs of the industry and influence product roadmap
  • Understanding of Engineering and Construction industry or similar Engineering and Construction -related business
  • Strategic-thinker who enjoys building collaborative teams to solve complex problems
  • Skilled at conveying complex information in a clear and concise manner verbally and in written word
  • Strong communicator experienced in building relationships with customers, partners, sales channels and analysts
  • Action-oriented with skills to drive challenging projects to successful conclusion
  • Proven ability to establish new ways of working and drive continuous improvement
  • Strong experience in developing skills of extended organization
  • Experience with value-based selling to support business process improvement desirable
  • At least 10 years of related experience
  • Minimum of a B.S. degree
19

Industry Marketing Specialist Resume Examples & Samples

  • Use a variety of data sources to analyze relevant business situations/trends and proactively recognize, evaluate, and develop messages to address key business issues, drivers and growth opportunities
  • Collaborate with management, sales, and customers to develop and execute programs, events, and initiatives that support our go-to-market strategy
  • Enable the manufacturing sales team to be successful
  • Bachelor’s degree in Business Administration or Marketing (or related)
  • 1-3 years of professional work experience
  • Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally
  • Exceptional public speaking and presentation skills
  • Candidates must be analytical, curious, creative and detail oriented
  • Thrives in a fast-paced, highly productive and collaborative environment and has strong organizational and project management skills
  • Ability to learn quickly and work at a quick pace with a results-driven mentality
  • Strong capacity to manage multiple projects and deadlines to successful completion
  • Aptitude for technology and ability to connect and translate concepts to customer value
  • Ability to be persuasive and diplomatic and demonstrate a strong interest in understanding what motivates people to purchase products or solutions
  • Proficiency in MS Office suite including SharePoint
  • Flexibility to travel up to 20%
  • Experience in the Human Capital Management software industry
  • Experience working in or consulting to the manufacturing industry
20

Senior Manager, Industry Marketing Resume Examples & Samples

  • Lead cross-functional teams to deploy world-class programs and events to support radiation and white space business strategy for the Public Sector on a global basis
  • Project manage, identify stakeholders, and ensure high quality events and campaigns through methodical planning, execution, and post-event follow up and analyze post-event results to continually improve and make tweaks from event to event
  • Manage budgets for industry sponsorships and events and continually identify ways to reduce costs and deliver more value
  • Create and manage sponsorship packages and deliverables for Pega-led events
  • Ensure government compliance and integrity in all activities and ensure Pega brand is compliant with brand standards at all times
  • Identify creative ways of approaching marketing campaigns with an eye for the respective government target audience
  • Work with partner organizations to execute on select co-marketing plans and tactics
  • Help grow the social selling engine for the Government Industry Team using LinkedIn, Twitter, Blogs, and other social channels
  • Support select sales toolkits, account-based marketing activities as needed, and content development as needed
  • B.A. or B.S. in Marketing or Communications
  • 5-8+ years of experience project managing complex events, programs or campaigns for a software vendor
  • Experience marketing specifically to the public sector either in the US or internationally
  • Demonstrates a sense of urgency and strong drive to succeed and deliver results
  • Strong project management and leadership skills combined with outstanding written and verbal skills
  • Ability to think outside of the box and apply creative ideas to improve Pega programs and events
  • Experience with MS Excel and PowerPoint required. Additional experience with Tableau and project management software is preferred
21

VP of Industry Marketing Resume Examples & Samples

  • Develop and leverage an in-depth understanding of customer needs within the segment
  • Define the market opportunity for an industry and categorize what form of solution should be promoted (product/service, marketecture, bundle or integrated)
  • Monitor industry trends (e.g. industry regulations, technology trends, macroeconomic conditions, business processes, challenges) and terminology, and act as an industry subject matter expert
  • Understand the demand type within an industry (new concept, new paradigm, established market)
  • Map out the customer buying process; isolate nuances and specific buying patterns per industry
  • Build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
  • Identify target accounts within the industry, and strategy for entry into each industry and expansion with each industry
  • Build positioning and messaging for offerings in each industry
  • Determine the best routes to market for offerings by industry, typically a combination of internal sales resources and external partners
  • Build relevant content in the industry vernancular for inbound and outbound marketing activities and sales enablement (E.g. including white papers, brochures, social media, Web pages, online events, presentations, training, etc.)
  • Collaborate with a formal sales enablement function, industry solution specialists and/or sales operations on a well-defined sales enablement plan
  • Perform competitive analysis to identify opportunities for growth and impending risks
  • Master’s degree/MBA
  • 10+ years of relevant industry marketing experience
  • Previous product/solution marketing experience
  • Industry expertise/fluency required
  • Previous sales enablement and/or channel marketing experience a plus
  • Strong writing/presentation building
  • Strong communicator and storyteller
  • Able to develop strategies to drive demand and awareness within specific target segments or verticals
  • Can work across business units to connect with sales resources, buyers and channel partners
22

Director, Industry Marketing Resume Examples & Samples

  • Appraise market and competition to identify opportunities to drive pipeline
  • Lead Pega participation in trade shows, podcasts, webinars and blogs
  • Build the vertical’s social and community presence using creative marketing techniques
  • Analyze results and maniacally improve all demand gen and customer marketing efforts related to the financial services customer base
  • Collaborate cross-functionally with sales, alliances, corporate and field marketing, product development, and service delivery teams to deliver vertical plans, solution proposal campaigns and sales enablement
  • Strong interpersonal and team participation skills
  • Strong analytical, diagnostic and problem solving skills
  • Experience with presenting to the C-suite
23

Industry Marketing Resume Examples & Samples

  • Support development of a strategic marketing plan for media
  • Identify key stakeholders in media and plan to create wanted perception
  • Support definition of overall customer pain points and opportunities for media
  • Set key messages and positioning in media and addressed segments
  • Develop overall message structure from industry to solution to product for maximum impact
  • Work cross-PA/BL/SA/BI´s to leverage Group strengths
  • Support with creating buy-in on marketing priorities with relevant Strategy functions
  • Position Ericsson within the industry and pave the way for Solutions and Product Marketing
  • Develop key insights and content to create/develop markets with articulated business values for customers
  • Create actionable insights to influence key stakeholders and Ericsson industry strategy / plan
  • Establish and evangelize thought lead, acting as SME & spokesperson to staff, key customers, analysts, and press
  • Help secure buy-in on Industry marketing priorities with Sales & Strategy functions
  • Collaborate with solution marketing to decide on and promote industry pioneering clients
  • Support management of efficient creation, storing and finding marketing content
  • Manage ConsumerLab to ensure deliverables meet the needs of the media business
  • Domain knowledge (industry/portfolio)
  • Analytical & problem solving skills
  • Written communications
  • Presentation/Verbal skills
  • Value argumentation skills (customer/brand/portfolio)
  • 7+ years’ experience
  • Resource management (including budget management)
24

Industry Marketing Team Lead Senior Manager Resume Examples & Samples

  • Deep understanding of the business and its strategies, with a focus on technology and industries
  • High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities
  • 10+ years of experience in marketing, with a focus on marketing and communications strategy and planning
  • Undergraduate degree, ideally with a focus in Marketing, Economics, Engineering or a related business field
  • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
  • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
  • Deep understanding of Social and Digital tools
25

Senior Manager, Industry Marketing Resume Examples & Samples

  • 5+ years of industry marketing experience; e-discovery experience preferred
  • Bachelor's Degree, JD or Master's preferred
  • Passionate about delivering superior value to customers and achieving measurable goals
  • Strong grasp of how to assess and evaluate product-market opportunities
  • Strong written and verbal communication skills to express product and technical needs, as well as value propositions
  • Ability to quickly build (or leverage) a network in the e-discovery and corporate spaces
  • Excellent presentation skills and the ability to answer questions directly and with brevity
  • Ability to follow through on internal and external commitments in a complete and prompt manner
  • Great analytical skills to process data and draw insightful conclusions
  • A genuine enthusiasm and curiosity for technology, software, and e-discovery
  • Tenacity and willingness to get ideas to—and stay in front of—the right people
  • Ability to plan, organize, schedule, and track activities to measure results
26

SVP, Industry Marketing Resume Examples & Samples

  • Lead a team of industry marketers and influence cross-functional departments to align Salesforce around an Industry strategy
  • Inspire Salesforce customers, partners, and employees with an Industry point of view and messages that align across all channels globally
  • Build a team of people passionate about industry solutions, customer success, business transformation, and growing Salesforce revenue
  • Grow pipeline through integrated marketing campaigns. Report on campaign and pipeline status to executives across the company
  • Manage and execute third-party events to generate awareness and drive pipeline for top industries
  • Launch industry-specific products to drive pipeline and revenue for critical products
  • Ensure all aspects of positioning are incorporated in our outbound communication
  • Strong communications and writing skills and ability to work well cross functionally
  • Out of the box thinker with the ability to attract brilliant idea generators
  • Located in the San Francisco Bay Area or willing to relocate
  • LI-Y
27

Industry Marketing Principal Resume Examples & Samples

  • Solution Development
  • Lead industry solution and use case design and development
  • Develop solution specifications in collaboration with Sales and Sales Consulting
  • Validate solution and use case design with customers
  • Build demo storyboards and solution architectures
  • Work with ISG Engineering team to develop demo assets
  • Sales and Marketing Content Development and Publication
  • Build the industry solution messaging, incl. solution decks, solution battlecards, whiteboards, and other assets required for solution launch
  • Define and execute asset publication strategy across Oracle internal and external sites, and across social media
  • Field Enablement
  • Train and support Sales, Sales Consulting and other field-facing teams (KADs, GCAs, etc.) on how to present and position the Oracle industry strategies, solutions and use cases
  • Work with Sales and Sales Consulting to design and launch sales plays and sales campaigns
  • Partner Enablement
  • Identify, prioritize and train solution SI and ISV partners in collaboration with Alliances & Channels, Sales and Sales Consulting
  • Solutioning skills – ability to connect Oracle products to customer problems and design compelling xLOB solutions
  • Consulting skills – ability to develop consultative and trusted advisor relationship with key stakeholders; ability to discover and identify issues and opportunities; ability to leverage business acumen to develop compelling business case and value proposition
  • Leadership skills – ability to develop compelling vision and to command attention and commitment from Oracle teams, customers and partners
  • Executive communication skills – ability to effectively communicate with all parties, including customer executives, internal cross-functional teams and partners
  • Presentation and messaging skills – ability to fully understand Oracle’s corporate and industry solution messaging; ability to build executive presentations and effectively present them in front of internal and external audiences
  • Interpersonal and collaboration skills – ability to collaborate with all stakeholders in an open, respectful manner in order to keep them motivated, engaged and committed
  • Time management skills – ability to handle multiple projects and prioritize under tight deadlines
  • A total of 10-15 years’ experience with a combination of working for a major company in the industry, a software company and a major SI in Retail and/or CG-related fields
  • Knowledge of Retail and CG processes and solutions in the CX, Service and Social space
  • BA/BS/MS degree in related field
28

Intern Industry Marketing Intern Resume Examples & Samples

  • Defining and executing a demand generation blueprint for offers and/or segments including tactics such as
  • Messaging & Content strategy including web
  • Press & Influencer Relations
  • Advertising & paid search
29

VP, Industry Marketing Resume Examples & Samples

  • Infuse customer success, industry domain expertise and relevance into cross-product campaigns designed to drive pipe-gen, ROI, and industry awareness
  • Work closely with Industry General Managers and business leaders to distill key functionality and benefits into core marketing messages
  • 10+ years experience in marketing in a high tech company
  • Great storytelling skills. Ability to take complex technology concepts and communicate them to a mass market
  • MBA a plus (but we also love brilliant people who didn't go to business school...)
30

Industry Marketing Specialist Resume Examples & Samples

  • Collaborate with internal and external influencers and industry experts to produce new content for the web, industry thought leadership, demand generation and sales enablement
  • Develop industry level campaigns/programs/events and messaging in collaboration with field marketing, corporate programs and sales
  • Create easy to use, innovative and impactful sales tools and presentations
  • Assist in developing and managing customer events including logistics, communications, creative materials, invites and speaker content
  • Bring creative, new approaches to targeted marketing campaigns and messages that will help drive revenue
  • Identify new ways to package and promote content to drive leads and awareness internally and externally via social media
  • Bachelors Degree in marketing or business administration
  • 1-3 years enterprise software experience, preferably with experience in work study or internships
  • Ability to think creatively and innovatively
  • Self-starter who can identify problems and proactively suggest then execute solutions with minimal hands on supervision
  • Ability to learn quickly and work at a quick pace with a results driven mentality
  • Excellent presentation skills; ability to present in front of an audience
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Industry Marketing Director Resume Examples & Samples

  • Industry Marketing Strategies: Devise industry/thought leadership marketing strategies for how the segment / industry / capability will be expressed to the marketplace including but not limited to
  • 5+ years of experience in a B2B marketing role in a complex business environment, including extensive experience with integrated and content marketing strategies
  • Experience with Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, and channel marketing
  • Experience working in a highly matrixed organization
  • Knowledge of either the mortgage or automotive industry, specifically on the lending side of the business
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Industry Marketing Associate Resume Examples & Samples

  • Create marketing programs that Inspire customers, partners, and employees with an industry point of view and messages that align across all channels globally
  • Design cross-product marketing campaigns designed to help generate new sales opportunities by creating industry awareness
  • Work closely with internal stakeholders to distill key functionality and benefits into core industry marketing messages
  • 5+ years experience in marketing
  • Demonstrated ability in launching products
  • Strong communications and writing skills and ability to work well cross functionall
  • Proven track record in performing well in a fast paced environment and organizational skills to manage multiple projects with tight deadlines effectively
  • Great storytelling skills. Ability to take complex concepts and communicate them to a mass market
  • Strong self-starter with the ability to build a network within the broader organization
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