Marketing Technology Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing technology job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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EW
E Wehner
Eugenia
Wehner
8526 Madelynn Pines
Houston
TX
8526 Madelynn Pines
Houston
TX
Experience Experience
12/2015 – present
Boston, MA
Marketing Technology Specialist
Boston, MA
Marketing Technology Specialist
12/2015 – present
Boston, MA
Marketing Technology Specialist
12/2015 – present
  • Coordinate professional photography sessions, including working directly with attorneys and practice support professionals to arrange appointments. Maintain various photo libraries on internal systems. Manage relationships with photography vendors with vendors
  • Work on a virtual team with other marketing professionals (campaign managers, content creators, designers, email builders, web, demand generation etc.) aligned to one or more products within the C&E portfolio to help them build, implement, and execute marketing to drive business results
  • Creates and maintains landing pages and templates for our websites
  • Creates emails, landing pages, forms and reports within the marketing automation platform, including templates for use by others within the marketing function
  • Creates nurturing and scoring programs to support the marketing organization
  • Work with marketers to help them understand and implement the full power of our marketing technology stack to drive buyers towards Microsoft, with a big focus on highly coordinated multi-channel marketing campaigns. Meeting the buyer where they are in their buyer journey, no matter what property they are on (web, email, paid media, in product)
  • Create and develop microsites across multiple practice areas international offices, online channels and verticals to increase leads
09/2012 – 06/2015
Detroit, MI
Marketing Technology Manager
Detroit, MI
Marketing Technology Manager
09/2012 – 06/2015
Detroit, MI
Marketing Technology Manager
09/2012 – 06/2015
  • Recruits and develops department talent, including supporting HR at industry and university recruiting events
  • Responsible for the Sales Department Six Sigma program including development of belts and delivering on the department’s savings goal
  • Supports the Kenworth and Peterbilt Sales team in North and South America to help them achieve their sales goals, including CSR and memo processing
  • Evaluate emerging marketing technologies and how they may compliment the companies’ current tools to increase efficiency and/or effectiveness
  • Lead the customer interaction technology support for major tradeshows, including integration into marketing automation and CRM platforms
  • Ensure Marketing Tech team’s technology solutions are being utlized to their fullest to meet and exceed our defined goals
  • Create, test, analyze, train, deploy and report on new lead nuturing email campaigns, and refine strategies based upon market changes
04/2005 – 03/2012
Dallas, TX
Marketing Technology Analyst
Dallas, TX
Marketing Technology Analyst
04/2005 – 03/2012
Dallas, TX
Marketing Technology Analyst
04/2005 – 03/2012
  • Drive IoT initiatives as Principle Consultant develops solutions/frameworks for industry pain-points and developing trends
  • Proactively Develop/Execute campaigns including data management, data processing and campaign automation
  • Work Closely with Partners and Team to develop and execute Marketing Cloud Solutions using Best Practices and in Optimum Way
  • Work Collaboratively with Marketing Technology Manager for building Marketing Campaigns using Marketing Cloud Solution like Eloqua and Responsys
  • Provide domain support for large and complex RFIs and RFPs by providing domain point of view, solutioning, help in estimation etc
  • Actively participate in relevant corporate programs/initiatives, comply with professional and quality standards, comply with corporate policies and procedures, and act in a manner consistent with 3M’s values and ethical standards
  • Provide support when issues arise with the platforms, diagnosing issues and determining a solution, or escalating to technical resources. Monitor all support requests for completion
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Pepperdine University
Bachelor’s Degree in Marketing
Skills Skills
  • Working knowledge of data integration, reporting & analytical insights (Tableau, Business Objects)
  • Ability to communicate complex marketing technology concepts to marketers
  • Knowledge marketing functions including Customer Relationship Management through database segmentation (email, direct mail and customer lifecycle management)
  • Ability to draw correlations between marketing and revenue attribution through promotional analysis
  • Ability to handle program management across multiple concurrent initiatives and multiple teams
  • Hands on experience developing campaigns through marketing tool stacks (specifically IBM Unica and Oracle Responsys) and/or CRM databases
  • 5+ years’ experience in querying data using SQL from relational databases and/or no-SQL platforms (Netezza, Teradata, DB2, Oracle, Hive, etc.)
  • Hands on experience in Data Governance and Data Stewardship efforts is
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1

Marketing Technology Lead, VP Resume Examples & Samples

  • Serves as the technical lead managing the day to day oversight and management of the product customization and integration across both product vendor and internal JPM technology teams
  • Ensures alignment and adherence with firm risk and security agenda, driving technical compliance
  • Provides technology direction for the organization and partners with business and technology teams in product/vendor selection process
  • Suggests alternative solutions to meet business requirements more efficiently, and/or with greater reusability
  • Reinforces team approach throughout development efforts
  • Manage teams in a matrix work environment, working across multiple lines of business and technology influencing decisions in conjunction with other departments
  • Supports and solicits input from team members at all levels within the organization
  • Manages multiple technical teams within budget and project schedule
  • Minimum 5+ years of leading teams delivering cross channel capabilities for high availability and high throughput application platforms
  • Possesses strong knowledge of distributed content management solutions and publishing capabilities
  • Experience working in an Agile Environment
  • Ability to facilitate negotiation and build consensus amongst competing parties, ultimately driving teams to decision
  • Strong oral and written communications skills with the ability to effectively communicate at multiple levels within the organization
  • Communicates effectively with business and clients to identify needs and evaluate alternative technical solutions and strategies
  • Bachelor of Science degree or equivalent work experience
2

Director of Marketing Technology Resume Examples & Samples

  • Defines technology solutions for complex CRM and commerce initiatives – focusing on marketing technology
  • Leads programs from inception and strategy through execution in an Agile-based environment
  • Works with the marketing and technology teams and takes a detailed approach to identify and suggest approaches to resolve any technical issues as they arise. Proactively suggests tools and best practices to prevent such issues
  • Utilizes strong development principles in building quality customer engagement platforms by leveraging custom components or commercial solutions including SAAS implementations Articulates various tradeoffs of a particular solution and helps both executive stakeholders and the Digital team arrive at the right solution to meet the needs of our guests
  • Has experience in building next generation customer engagement platforms on various technologies – primarily in a .Net based environment supported by best in class SAAS capabilities
  • Builds and operationalizes effective CRM solutions that enable data driven decision making and personalization
  • Focusing on the growth and mentorship of a staff of technology specialists with the proven ability to mentor and grow a strong team
  • Promotes the value of project processes and establishes these processes on a new project. Educates and ensures that team follows processes. Assesses completeness of work
  • Applying experience or learned domain expertise across a vertically integrated travel and hospitality environment to leverage marketing technology capabilities to each unique line of business
  • The position is located at Vail Resort’s Broomfield, Colorado corporate headquarters. Travel to our various resorts and lodging properties may be required
3

BA Cable Marketing Technology Resume Examples & Samples

  • Lead focus groups across Cable Marketing digital functions and map out the current digital marketing landscape; provide
  • 2+ years’ experience within Information Technology roles related to data analysis
  • 3+ years’ experience in a Client Facing / Business Relationship Management role
  • 3+ years’ experience with business analysis & requirements gathering, writing and managing use cases and functional/technical
  • 2+ years digital marketing experience with a focus on campaign management tools and technologies
  • Experience with off-the-shelf web analytics solutions
  • Working knowledge of multi-channel marketing techniques
  • Working knowledge of digital platforms and tools used for successful marketing campaigns
  • Excellent communication, presentation & analysis skills with solid business acumen
  • Collaborative team player accustomed to working within and across groups
  • Organized and detail-oriented with ability to manage own work as well as track the activities of others
  • Ability to manage through competing/conflicting requests and obtain consensus
  • Ability to overcome obstacles and develop resolutions to complex problems
  • Ability to work in a fast paced, deadline driven environment
4

Senior Marketing Technology Analyst Resume Examples & Samples

  • Software development of significant, new, complex capabilities using agile methodologies
  • Advanced analytics to incorporate complex data and predictive analytics into new products
  • Consumer internet and/or inline payments
  • Technical acumen, including modern web/mobile technologies, PhP/Javascript, object oriented languages such as C++ and ability to guide outcomes
  • Ability to measure and instrument products to measure business value realized
5

Marketing Technology Development Manager Resume Examples & Samples

  • Be experienced with CRM platform builds and integration into customer lifecycle marketing programs
  • Be experienced with identity management solutions and formulate tactics to improve omni-channel, cross device reach
  • Understand DMP and DSP capabilities with the goal of identifying the best solutions per Citi’s digital strategy
  • Pitch innovative martech/adtech solutions for onsite and offsite deployment of Citi’s marketing campaigns, and be able to deliver/execute against this vision
  • Keep senior management updated on the initiative status and be able to understand and communicate technical details in simple business terms
  • Maintain a close working relationship across various functional areas – Marketing, Decision Science, Risk etc. in ensuring timely response to business needs and requests
  • Lead process re-engineering efforts to utilize the new marketing capabilities. Engage with business partners from various streams to roadmap the re-engineered process and influence its application
  • 5-7+ years relevant experience in marketing and/or ad technology, preferably in financial services
  • Expertise in identity management and cross device reach
  • Conversant with current trends, tools, vendors, and solutions in marketing technology
  • Experience in working with geographically remote teams
  • Vendor management and oversight experience
  • Experience in managing transformation and change initiatives
6

Marketing Technology Specialist Resume Examples & Samples

  • Loves using the latest and greatest technology to drive best in class B2B marketing efforts
  • Big desire to improve process and make things more efficient
  • Advanced Microsoft Excel skills, ability to use Visio for process diagramming
  • Two or more years of using Marketo (or similar)
  • Marketo certified expert (Preferred)
7

Marketing Technology Business Partner Resume Examples & Samples

  • Building long-term, effective relationships with key Marketing stakeholders to understand business drivers and define the strategic direction for enabling technology
  • Supporting Director in determining the Marketing /Digital Marketing Strategic plan and annual portfolio for marketing
  • Generating ideas and concepts based on the marketing strategy and develop Project Briefs and business cases to communicate objectives & benefits
  • Identifying and exploiting opportunities to improve business results through the efficient use of information, technology, and process improvement
  • Sharing experience and best practices with regional & global peers in the GDBS organizations. Stay current with capabilities of leading companies and our competitors
  • Holistically manage IS risks (project & non project) for Marketing
  • Fostering an environment of collaboration across GDBS and Marketing in pursuit of common goals
  • Owning Marketing functional process area and capabilities within that domain
  • Being one of the key Digital Marketing subject matter expert
8

Marketing Technology Analyst Resume Examples & Samples

  • Implement a structured approach to capturing business requirements and translating them into documented assessment requirements
  • Interact with business/SPOC and articulate requirements and understand key pain areas of the business
  • Analyze solution options and recommend the preferred option
  • Creating and presenting presentations to customers and internal stakeholders on IOT solutions
  • Create detailed assessment analysis as input for our development teams for technology streams and hardware
  • Educate development teams on customer specific scenarios and provide clarity on the application
  • Validate that the proposed business case, solution meets identified needs
  • Undertake specific research and enable dissemination of knowledge within the marketing technology team
  • Provide domain support for large and complex RFIs and RFPs by providing domain point of view, solutioning, help in estimation etc
  • Constantly look at ways and means to bring more discipline and rigor to the Business Analysis function by adopting more structured methodologies and tools
  • Drive IoT initiatives as Principle Consultant develops solutions/frameworks for industry pain-points and developing trends
  • Drive his/her point of view on topical subjects through contribution and authoring of thought/white papers
  • Internet of Things Knowledge
  • Experience in project management (preferably PMP certified)
  • Excellence in strategic and analytical problem solving skills- Able to drive business analysis to address customer problems, quick analytical thinking, and able to have focused energy in transforming the requirements into solutions
  • Entrepreneurial drive with a can-do attitude, a strong desire to learn and shape your own career path. Commitment to making a positive lasting client impact
  • Ability to travel 50%
  • Overall experience of 10+ years
  • Basic understanding of IT Infrastructure, Cloud Computing and IoT
  • Excellent skills in MS Office Tools (Power Point, Word, Excel)
  • Proven track record of successful projects/products a must
  • Excellent references to be provided and validated
9

Director, IT Marketing Technology Resume Examples & Samples

  • Partner within Commercial IT, across marketing teams and others implement marketing technology to support business requirements
  • Inform and assist development of the vision for marketing enablement from IT
  • Build and deploy critical marketing capabilities
  • Hands on, direct daily leadership of key platform and integration projects and programs
  • Effectively partner with and manage key suppliers and vendors
  • Represent Commercial IT and marketing technical and functional requirements on key enterprise projects
  • Lead selection and implementation of tools for marketing users needs
  • Develop and implement technical standards for compliant use of data for marketing
  • Ensure all efforts are done in a compliant and secure manner
  • Strong commercial business acumen and ability to clearly communicate technical concepts to nontechnical groups; digital marketing technology experience
  • Strong collaboration mindset, problem solving abilities
  • Clear communicator, natural change agent
  • Experience leading agile, fast paced technology teams
  • Experience successfully implementing multichannel marketing systems and integrating data from consumer marketing platforms
  • Experience working with Enterprise Architecture teams to support functional needs
  • Hands on leader, willing to roll sleeves up
10

Senior Marketing Technology Analyst Resume Examples & Samples

  • Lead analysis activities to meet client requirements, with freedom to choose methods within broadly defined processes and tools to produce the desired results
  • Respond quickly to questions, issues, and governance and enhancement requests to ensure business process continuity, support service level agreements and maintain user satisfaction
  • Lead short-term, results-driven projects, ensuring project objectives and deadlines are met
  • The job also requires performing other duties as assigned
  • Minimum three (3) combined years’ experience with Microsoft Office (Word, Excel, PowerPoint)
  • Minimum two (2) combined years’ experience in delivering marketing technology projects
  • Strong technical knowledge to perform business analysis
  • Excellent analytical and problem solving skills with attention to detail
  • Strong facilitation and communication skills
  • Ability to influence peers, leaders and clients
11

Marketing Technology Analyst Resume Examples & Samples

  • Proactively Develop/Execute campaigns including data management, data processing and campaign automation
  • Work collaboratively with Direct Response Marketing Team with segmentation needs and help build relevant segments for marketing campaigns
  • Work Collaboratively with Marketing Technology Manager for building Marketing Campaigns using Marketing Cloud Solution like Eloqua and Responsys
  • Work Closely with Partners and Team to develop and execute Marketing Cloud Solutions using Best Practices and in Optimum Way
  • Preferred to have experience in reporting from marketing cloud
  • Good to have knowledge on CRM data integration with marketing cloud technologies
  • Preferred to have experience on PURL’s and Microsite's
  • Work collaboratively with IT partners in identifying and remediating issues including issues related to data, data sources, or any application issue that is needed for campaign management, segmentation or analytical purposes. Work with concerned teams in coming up with realistic and scalable strategy to implement those changes
  • Test marketing campaigns within Marketing Cloud and Litmus. Debug and resolve any quick fixes. In the event of a bigger issue needing IT involvement, document issues and transition findings to IT team for further action
  • Work collaboratively with Direct Response Marketing Team on testing and launching Marketing Campaigns
  • 3-5 years of extensive Oracle Business Intelligence Enterprise Edition implementation experience
  • Working knowledge of Marketing Cloud Solutions like Eloqua and Responsys
  • Good to have knowledge on Data management tools like CDM and MDM
  • Experience working with Data Models and refining OBIEE implementation methodology to create Marketing segmentation and Analytical reporting models
  • Advanced SQL & PL/SQL skills to extract data, analyze and build custom ad hoc reports
  • Good analytical skills required to decipher and resolve any data anomalies related to marketing campaigns and segments
  • Ability to multitask, and prioritize to accommodate multiple requests in a timely manner
12

Marketing Technology Analyst Resume Examples & Samples

  • Perform technical business analysis activities, including working with clients to translate business needs into technical requirements, and writing detailed technical analysis documentation (typically use cases) for the development of tools and integrations
  • Demonstrate an understanding of the technology underlying digital marketing tools in order to direct and assist development resources
  • Respond quickly to questions, issues, governance needs and enhancement requests to ensure business process continuity, support service level agreements and maintain user satisfaction
  • Provide support when issues arise with the platforms, diagnosing issues and determining a solution, or escalating to technical resources. Monitor all support requests for completion
  • Proactively identify problems and opportunities for improvement, and solutions, for tools and processes
  • Provide users with documentation and ongoing communication necessary for productive use of the systems
  • Cultivate a network of resources and partnerships with diverse organizations
  • Actively participate in relevant corporate programs/initiatives, comply with professional and quality standards, comply with corporate policies and procedures, and act in a manner consistent with 3M’s values and ethical standards
  • Minimum of two (2) years of experience working with technology platforms in an analysis role
  • Experience with standard Office programs (Word, Excel, PowerPoint)
  • Experience presenting to groups
  • Excellent time management, project management and self-direction/independent working skills
  • Strong interpersonal, written and team collaboration skills
13

Strategist, Marketing Technology Services Resume Examples & Samples

  • Collaborate with client and agency stakeholders including Account Management, Customer Engagement Strategy and Analytics teams to identify, document and fulfill campaign requirements
  • Deploy email-marketing campaigns that utilize dynamic content, list segmentation, modeling, and scheduling processes
  • Interface with client and/or agency Creative teams to ensure content requirements are being met and content is available for email deployments
  • Ensure consumer files meet all quality standards and are delivered to vendors on time for campaign execution
  • Manage and update the client’s email deployment calendar for all email campaigns
  • Collaborate with Analytics to implement testing strategies and closely track campaign performance to determine if KPIs are being met
  • Interface regularly with our client’s Marketing Automation Platform and/or Email Service Provider vendors to ensure any issues are identified, resolved or escalated in a timely fashion to ensure campaign requirements are met on time
  • Work closely with Marketing Technology Services colleagues to continually formalize and expand the group’s offering
  • Maintain deep and recent knowledge of marketing technology vendors and platforms to continually demonstrate expertise in the category
14

Senior Director of Marketing Technology & Integrations Resume Examples & Samples

  • Directs the overall development, planning, and implementation of contemporary and futuristic digital marketing technologies through research and participation in domestic and global marketplace forums, conferences, and networking relationships/engagements
  • Lead digital marketing education and execution projects and initiatives across the entire Enterprise with a particular focus on mobile engagement, personalization, advanced web development and integration with the organizations IT infrastructure and capabilities
  • Direct and lead cross-functional teams in planning for complex information systems design, development, and support technology to enable seamless and effective acquisition and deployment of digital marketing infrastructure & technology
  • Lead the effort to align broad-based business challenges and objectives with IT capability, infrastructure, architecture, security and contemporary and forward-looking digital marketing concepts, tools, and approaches
  • Direct and lead teams to ensure alignment and integration of key systems including CRM, e-mail, SMS, content management systems, user authentication and social login, API and data feeds
  • Evaluates and plans for the design (acquisition), delivery and execution of key loyalty and marketing apps including technical activities such as strategic mapping enhancements, advanced integration deployments, quality assurance testing, risk assessment planning, performance monitoring and related documentation and governance requirements
  • Key leader in developing all relevant initiative planning documents, project plans, deliverables, and corresponding tracking mechanisms to monitor success and report outcomes to leadership and key stakeholders
  • Initiates appropriate personnel management activities including, but limited to: scheduling, personnel actions (hiring, promotions, transfers, etc.), training and development, providing regular direction and feedback on performance, disciplinary actions and preparing and delivering annual performance and salary reviews
  • Works closely with contacts to leverage existing relationships, develop new opportunities, cultivate strategic relationships; represents ASU at international conferences and meetings
  • Represents the broad capabilities of ASU in global education in the digital marketing space thereby enhancing external awareness of innovation and forward-looking approaches the institution is taking to meet 21st Century goals in higher education
  • Develops, maintains, and reports on metrics to gauge projects’ economic impact to the University and contemporary digital marketing goals and objectives
  • Works with procurement, security and counsel to assure contracts for new solutions comply with ASU policy, state regulations, and other necessary requirements
  • Advanced skill and experience in complex information systems architecture, human centered design, project planning and relationship management in the digital marketing space
  • Knowledge of computerized management information systems, current operating systems and technology infrastructure
  • Knowledge of management and supervisory principles and practices
  • Knowledge of strategic planning principles and practices assessment; personal computer software and applications in higher education administration and on-line capabilities including technical aspects (computer, data centers, facilities, and instrumentation laboratory strategies) and support aspects (customer service techniques, organizational issues)
  • Knowledge of budget management methods and techniques, including budget formulation, execution and control Knowledge of state laws, Arizona Board of Regents and University rules, regulations, policies and practices
  • Knowledge of principles, concepts, and practices of organizational management
  • Knowledge of current government regulations and their impact on the privacy and security of information
  • Experience in planning and executing projects for information resources and technology
  • Experience in evaluating fiscal policy, economic and political factors affecting budget development
  • Experience in establishing and maintaining effective working relationships, fostering and maintaining effective interpersonal relations and resolution of issues across organizational lines
  • Evidence of effective verbal and written communication
  • Experience in effectively managing, supervising, coaching and evaluating assigned staff
  • Experience in working effectively in an environment subject to potentially conflicting interests and objectives. Ability to develop and maintain collegial and cooperative working relationships with varying constituencies
  • Experience in working effectively in an environment subject to changing priorities and time constraints
  • Experience in stimulating changes in individual, institutional, and corporate behaviors to create a more sustainable environment
  • Experience in leading by example in communicating, participating and encouraging support of the institution’s sustainability programs
15

Director of Engineering, Marketing Technology Resume Examples & Samples

  • Own technology vision and architecture for marketing technology
  • Manage a team of software engineers, tech leads and managers
  • Coach, mentor and develop engineers, tech leads and managers
  • Coordinate with stakeholders, other business units and technology teams and manage expectations
  • Work closely with the business and end users to create the right solutions and requirements
  • Continue migrating our software platforms into the cloud (GCP and AWS)
  • Working with and managing on and off shore consultants
  • 4+ years experience managing a technical team with diverse skills and tasks, including experience with managing managers
  • Background in technology and architecture
  • Experience with marketing
  • Bsc/Masters in Computer Science, software engineering or a related field
16

Marketing Technology Product Owner Resume Examples & Samples

  • Understand the business process and technology solutions, translate business needs into technology requests and actively engage with Citi IT and vendors to develop and deliver solutions within a fast paced environment
  • Oversee vendors deliverables and coordinate with internal teams to deliver new marketing technology solutions
  • Assist in the design and development of a scaled customer centric solution; and building a marketing process integration roadmap for same
  • PowerPoint skills essential
  • Ability to navigate ambiguous environments and rapidly changing business needs
17

Lead, Marketing Technology Management Resume Examples & Samples

  • Own the technology product vision and initiate and maintain the product roadmap
  • Lead ideation of features and capabilities to identify and fill product gaps and generate new ideas that improve customer experience and drive growth
  • Gather and prioritize product and stakeholder requirements, documenting them as functional specifications
  • Develop and implement a go-to-market/deployment plan, working with all stakeholders to execute
  • Develop and manage the business case through implementation for each project
  • Responsible for vendor management and negotiating statements of work and costs
  • Liaise/partner with internal and external stakeholders to understand goals and needs, to ensure thorough planning and communication among all teams involved to ensure the project’s success
  • Manages customer feedback and monitors deployment success
  • Provide training and support to stakeholders as required
  • 5+ years’ experience managing relationships with internal business customers in IT field
  • 5+ Product and/or project management experience, both processes and tools, with strong customer focus
  • A bachelor’s degree
  • Ability to translate relevant business concepts to efficient system driven processes
  • Technical knowledge with systems with focus on business process
  • Attain superior analytical skills to think through complex, multidimensional problems to see the bigger picture
  • Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities and self
  • Proven ability to be flexible and work hard, both independently and in a team environment, in a high pressure on-call environment with changing priorities
  • Proficient in Microsoft Excel, Word, PowerPoint, and Outlook, and knowledge of Microsoft Visio and Microsoft Project
  • Project management certification preferred
18

Marketing Technology Administrator Resume Examples & Samples

  • Playing an instrumental role in the CRM software assessment and implementation
  • Counseling colleagues in Marketing Department about email and contact management best practices
  • Working with the legal department and with the Associate Director of Marketing Operations to ensure compliance with CAN-SPAM, CASL, and other international regulations governing email and data privacy
  • Overseeing the integrity of the data in the CRM and setting priorities for data cleansing and database expansion
  • Working with graphic designers and marketing managers to develop and implement compelling email marketing campaigns
  • Overseeing the execution, testing, and analysis of email campaigns, in addition to making recommendations to improve campaign performance
  • Managing mailing list development and subscription options
  • Scheduling email distributions for optimal impact
  • Collaborating with marketing managers to expand NERA’s contact database and to develop custom reports for business development and event planning purposes
  • Working closely with internal IT resources on software or systems upgrades, implementations, and troubleshooting
  • Serving as primary contact with the CRM and email marketing software providers
  • Staying abreast of relevant software updates, new technologies, and best practices
  • Providing timely, strategic analysis of email campaign metrics and CRM data
  • Serving as an advocate for the CRM system and the Marketing Department throughout the firm, including onboarding new employees and providing supplementary assistance and training to employees throughout the firm
  • Supervising and mentoring the CRM Coordinator, assigning clear project priorities and ensuring appropriate professional development opportunities
19

Marketing Technology Associate Resume Examples & Samples

  • Schedule, update, verify, and test all emails sent by business verticals and coordinating the sends to ensure proper delivery time/metrics
  • Monitoring, reporting, & analytics for all DFP activity including but not limited to troubleshooting, adhoc reports & training
  • Create monthly reports of impressions not used to recoup the marketing dollars
  • Manage design operations by providing updates to graphics and content through production skills (such as resizing images)
  • Ensure consistent naming convention for all campaigns, ads, and documentation for tracking links
  • Work proactively to ensure schedules and dates are met
  • Minimum 2 years using DCM/DFP or DFA and DCM/DFP (certification is a plus)
  • AdWords certified a plus
  • Google Analytics and Google Tag Manager
  • Photoshop Elements experience a plus
  • Knowledge of HTML / CSS and digital technologies a plus
  • Adobe Creative Suite a plus
20

Senior Manager of Marketing Technology Resume Examples & Samples

  • Key driver of technical business development opportunities, including proactive networking into technical departments and contacts. Includes both new and existing opportunities; Software integrations, performance tracking/reporting
  • Supervise and influence proper techniques and processes for campaigns, programs, or systems to drive awareness and demand for our products, services, and solutions. Specific programs include: email & direct mail promotions/systems, advertisements, website & landing page content/systems, white papers & tools, or events
  • Report standard metrics for programs under management
  • Manage marketing and sales tools that train our sales organizations and channel partners on the decision drivers within the market segment and how they impact sales of our products. Deliverables include customer facing presentations, positioning guides and marketing playbooks
  • Within the budget, accomplish specific goals while working with our third party partners and Best Cost Country (BCC) marketing team
  • Ensures on-going accuracy & consistency of market-facing info & materials and alignment with current go-to-market strategies
  • Creating sales opportunities and working with the sales organization and channel partners to close sales
  • Presentations of strategy, status and opportunities to management
  • Train less senior associates
  • Contribute to the overall marketing plan for the business
  • Lead Marketing Programs/Processes to generate qualified leads and close opportunities
  • Analyze company business issues and communicate recommendations to the management group
21

Marketing Technology Lead Resume Examples & Samples

  • Relevant university degree
  • 6+ years depth knowledge and experience leading digital marketing implementation projects
  • Knowledge of best practices in areas of Digital Marketing including SEO, SEM, eCommerce, Personalization, Content Marketing, Omnichannel Marketing, Real-time Marketing, Marketing Automation, A/B and Multivariate testing platforms
  • Experience delivering projects which have integrated a number of the following capabilities: Product Information Management, Customer Value Management, Content Management, Campaign Management
  • Experience working with platforms like Adobe Campaign, Adobe Analytics, IBM Unica, Neolane, RichRelvance, Omniture, Optimizely, SAS IMM, Salesforce
  • Experience with Data Management Platforms like Adobe Audience Manager, Bluekai, Lotame
  • Strong analytical skills - can find, understand and analyze things that are not obvious or lie behind the surface
  • Experience in a consulting environment with demonstrated track record of continuing responsibilities, creativity and innovation
  • Worked in a global environment with geographically distributed teams
  • Fluent English skills and ability to communicate in one of the Nordic languages
22

VP of Marketing Technology Resume Examples & Samples

  • Support business development efforts within the sector with primary focus on assigned accounts. This includes conceptual design, sizing and pricing, proposal development, proof-of-concept development, contracting and supporting sales presentations
  • Accountable for overall account resource planning and management as well as monitoring financial performance of all engagements and optimizing staff and delivery scope against financial targets
  • Serve as first-line of escalation from the project delivery teams on major operations issues and delivery challenges
  • Stay abreast of latest marketing technology trends and all of Epsilon’s product offerings to integrate into annual account planning efforts, business development efforts and overall client marketing technology roadmaps
  • Responsible for overseeing and implementing continual process improvement initiatives; both corporate driven as well as individually defined
  • May require up to 30% travel required by client and business development needs
  • Bachelor Degree
  • Have the ability to manage multiple, high priority efforts effectively under significant deadline pressure
  • Outstanding written and verbal communications skills, including ability to present to large groups
  • Outstanding people management skills
  • Ability to thrive in a highly matrixed environment on multiple priorities under pressure
  • Demonstrated history of working with external clients or internal business partners at the executive level (e.g. VP, SVP, CxO)
  • Strong executive leadership presence
  • Self-starter and results drive
  • Knowledge of Insurance Industry
  • Applied database marketing technology solutions (e.g. campaign management, ERMS, analytics)
  • Applied multi-channel CRM and Marketing solutions from both the business and technical perspectives
  • Applied experience with software implementations using either Microsoft (.NET) or Java technologies
  • Knowledge of continual process improvement methods
  • Applied leading practices in outsourced management operations
23

VP, Customer Experience, Marketing Technology Resume Examples & Samples

  • Digital marketing channel strategy, governance, rationalization of sites and apps, design, and development
  • Marketing technology strategy and governance, and innovation to enable marketing to capture data to be managed by our Data Science team and analyzed by our Marketing Analytics team
  • New thinking plus execution, which helps us cost effectively deliver enhanced capabilities to differentiate our brand, attract, engage, and retain our members
  • Enterprise digital marketing channel strategy, governance, rationalization, design, and development
  • Enterprise marketing technology strategy, governance, and innovation to enable marketing to capture and use data
  • Drive customer experience improvement teams across the lines of business, and generate new creative solutions to issues as they arise
  • Construct a marketing technology road map, consolidate applications into an integrated platform to improve efficiency, effectiveness, and marketing ROI
  • Implement technology capabilities into marketing operations
  • Develop the roadmap for rationalization and then management of Aetna’s web presence via multiple brands and channels – Aetna.com, SalesWeb, ProducerWorld, AetnaMedicare.com, CoventryHealthCare.com, Coventry and Aetna Individual plans, Student Health. Lead the site integration if we merge with Humana
  • Manage the digital practices & user experience design lab, and the marketing lab for new partnerships
  • Spur new thinking in marketing which helps us cost effectively deliver enhanced capabilities to differentiate our brand, attract, engage, and retain our members
  • Create strategies and build the foundational tools and infrastructure to enable our marketers to attract and retain our most important and profitable members
  • Foster best-practice sharing across sales, marketing, communications, analytics, and data science
  • Proven expertise in digital marketing strategy and emerging trends in marketing technology
  • Digital - Skilled in all digital channels; deep appreciation and understanding of marketing technology , customer experience and digital analytics; led development and deployment in enterprises
  • 10+ years of senior-level experience in a combination of marketing, digital, or information technology
  • Strong strategic, critical thinking, and conceptual abilities; ability to lead strategic planning discussions
  • Ability to influence others and interact with all levels of the organization. Negotiating, influencing, and change management skills
  • Outstanding written and verbal communication skills, including listening and ability to explain complex ideas and technologies, and writing and presenting formal presentations
  • Experience managing both cross functional/matrix teams and teams of direct reports
  • Experience in program management and vendor management - Ability to coordinate activities, collectively set strategies and monitor progress
  • Bachelor’s degree, MBA or related master’s degree desired
24

Marketing Technology Manager Resume Examples & Samples

  • Management of marketing technology operations
  • Extensive knowledge of IT and marketing
  • Engineering or IT systems degree strongly
  • Must be able to handle various tasks
25

Digital Marketing Technology Analyst Resume Examples & Samples

  • Strong systems thinking skills
  • Strong strategic thinking skills as well as being detail oriented
  • Cost-benefit analysis skills
  • A BS degree required
  • Salesforce Marketing Cloud Certifications a plus
26

VP of Digital Marketing Technology Resume Examples & Samples

  • Bachelor's degree or higher in Digital, Marketing, computer Science, or related field
  • 7+ years marketing experience in Digital, online marketing systems, CRM, Social Media, mobile or related technologies
  • 7+ years marketing technology experience
27

Marketing Technology Specialist Resume Examples & Samples

  • Uses Wordpress CMS installation and maintenance on dedicated server
  • Creates and maintains child themes within Wordpress CMS
  • Sets up and maintains a local development environment, (AMP Stack) and understands basic networking
  • Manages site backups and basic server administration
  • Understands use of Google Analytics and Google Webmaster Tools
  • Assists with online marketing campaigns (lead generation, newsletter signup, etc.)
  • Assists with the creation of email templates and campaigns
  • Creates and maintains landing pages and templates for our websites
  • Understands Search engine optimization (SEO)
  • Performs market research and competitive analysis in web site design and user experience
  • Programs campaigns using our marketing automation platform, Marketo
  • Manages the data flow among our CRM systems (Marketo, Salesforce and Dynamics)
  • Supports other Web initiatives that serve to enhance and promote American Public University System’s (APUS) online presence
28

Marketing Technology Strategist Resume Examples & Samples

  • Evaluate and provide requirements and solutions for activating and optimizing marketing technologies (e.g. Adobe Marketing Cloud, Salesforce Marketing Cloud etc.) and Ecommerce solutions (e.g. SAP Hybris, Salesforce Commerce Cloud etc.)
  • Support business and technology teams to define, design, architect, implement and operate web platforms and capabilities
  • Demonstrate knowledge of marketing campaign planning and execution practices related to email, interactive and cross-channel marketing initiatives
  • Understand all facets of the various platforms for both B2B and B2C clients, such as creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization and creation of ROI reporting and key metrics
  • Provide expertise in eCommerce and eService to guide web product strategy and roadmap development
  • Support sales and deliver digital marketing solutions
  • Collaborate with other technology consulting leaders, account management, and business development
  • 8+ years’ of relevant experience
  • 5+ years implementing, operating, and optimizing CXM platforms such as Adobe Marketing Cloud, Salesforce, Hybris
  • Strong business understanding of marketing, UX, core eCommerce (search, merchandising, product catalogs, checkout), and order management, etc
  • End-to-end responsibility for driving traffic, revenue, average cart size, etc. for an eCommerce channel
  • Demonstrated skills in account management, business development, sales cycles, delivery, and negotiation
29

Digital Marketing Technology Director Resume Examples & Samples

  • Manage a global team of business analysts and outsourced partners to support the ongoing operational management of the various Digital Marketing (Mobile, eCommerce, Consumer Engagement) and Sales application portfolios. This includes the management of people, business relationships, vendors, incidents, system changes, and projects
  • Instruct and support business analysts on administrative policies, business analyst practices, operational efforts, and work prioritization
  • Mentor the business analysts for career development and performance improvement through on-going feedback and yearly performance evaluations
  • Assist with internal and external collaboration to define needs, benefits, and technical strategy; research & development within the project life-cycle; technical analysis and design; and support of operations staff in executing, testing and rolling-out solutions to support consumer facing brand and SC Johnson activity
  • Develop and promote standard operating procedures
  • Collaborate with external vendors and internal partners to monitor usage and performance to troubleshoot and resolve issues as they arise
  • Be the subject matter expert and bring thought leadership to internal and external cross-functional marketing partners to bring SC Johnson’s brands to life online
  • Identify 3rd party solutions to provide needed site functionality based on the overall business objectives
  • Proven track record of working with CMS, Analytics, and Cloud technologies. Specifically: Adobe Omniture, Sitecore, and Microsoft Azure
  • Experience with HTML/HTML5, XHTML, CSS, JavaScript, including forms, frames, tables, meta tags and responsive design
  • Knowledge of social marketing principles and technologies
  • Excellent interpersonal and communication skills. Able to communicate effectively with senior management and describe complex technical solutions in business language
  • Strong small to medium team management experience required
  • Stay abreast on current technology, including latest trends, updates and web design principles
  • Ability to juggle multiple project streams, communicate with the business team, prioritize responsibilities and deadlines with the ability to solve problems quickly and efficiently while working in a fast paced changing environment
  • Project management methodologies and certifications are a plus
  • 15+ years working experience in Digital Marketing
  • 7-10 yrs experience in managing global and regional IT implementation programs and projects
  • SDLC management of a CMS platform in a cloud based environment
  • Multi-vendor / multi-brand global experience
  • 1st and 3rd party global consumer data management
  • Digital marketing and CPG industry experience preferred
30

Marketing Technology Manager Resume Examples & Samples

  • Manage a team of developers, and drive the execution of complex front-end projects and backend integrations
  • Deploy innovative responsive web applications for us, our clients, our partners and key stakeholders
  • Utilize new web development technologies to find creative solutions for web, social, and mobile channels
  • Use your knowledge of server-side technology to architect applications and partner with our internal content teams to produce good quality experience
  • Work with embedded engineers to manage and develop Demo applications for our terminals
  • Work with an offshore team of engineers to help support the technology requirements of the Marketing team and to the wider organization
  • HTML 5
  • CSS 3
  • Javascript & frameworks like Anuglar, Backbone
  • NodeJS
  • SQL & noSQL
  • Knowledge of C & C++ will be an added advantage
  • You will have experience or a strong desire to work with Drupal both module development and theming
  • You will have knowledge of RESTful web services (JSON, XML)
  • You will have the ability to complete tasks on your own as well as collaborate as a strong team member
  • Experience with Amazon Web Services
  • Continuous integration / DevOps tools
  • Linux server administration
  • Source code management Tools
  • Agile Development
  • Design Drived Development
  • Change & Release management
  • Cross-functional communications
  • Understanding of various digital marketing activies including Analytics, Socialmedia management
31

Marketing Technology Analyst Resume Examples & Samples

  • Send regular customer communications, including online reputation management reporting
  • Create Salesforce tracking related to campaigns
  • Analyze and report on data from email sends
  • Analyze and report on data from posted content
  • Analyze and report on data related to campaign performance
  • Maintain content calendar including blog, social, web and email content
  • Work cross functionally to get metrics from internal business partners
  • Optimization of social media and content marketing based off recommendations from metrics
  • Generate weekly reports related to Experience Design & Marketing efforts
32

Marketing Technology Partner Resume Examples & Samples

  • The Marketing Technology Partners sit at the heart of our Digital Centre of Excellence, and also act as an extension of our marketing teams; it’s your responsibility to bridge the gap between marketing and technology as the forefront member of the Digital Centre of Excellence team
  • You then lead the right skilled cross-functional team to deliver your partner brands’ requirements to time and high quality
  • You work in collaboration with the brand teams at every stage of their digital activity, bringing expertise, speed, agility and stability to our digital marketing through the use of tools and technology – which your digital technologist colleagues will provide guidance on
  • You’ll have a particular area of digital that you are passionate about, and you’ll spend a quarter of your time evangelizing this through the business
  • You’ll have strong experience (6+ years) as a digital practitioner and have a firm understanding of how data and technology can power marketing
  • Passionate about making an impact
  • A methodical and clear approach to identifying and mitigating potential problems
33

Marketing Technology Risk & Operations Manager Resume Examples & Samples

  • Manage the digital marketing accessibility program, vendor engagement and communications. Define, publish, socialize and iterate on the digital accessibility policy in partnership with Digital Channels and Technology
  • Bachelor’s degree in a related field, including Marketing, Business, Technology, or Communications
  • At least 7 years of business experience and 5+ years of experience with or in a Digital Marketing function or team
  • Strong understanding of marketing communications, campaign development and implementation processes
  • Process design, management, measurement and control expertise. Lean or 6 sigma a plus
  • Knowledge of marketing risk priorities and processes, including compliance, regulatory, operational and reputation risk in the digital space
  • Ability to articulate an issue or opportunity in both quantitative and qualitative terms, and develop & deliver powerful, articulate communications, both verbally and in written form, that resonate with a variety of audiences
  • Experience with issue research and root cause analysis, problem solving, planning and basic project or program management
  • Methodical, consultative mindset balanced with creative problem solving
  • Vendor assessment, selection and management experience
  • Experience with online/digital accessibility or web governance highly desirable
  • Strong client-focus. User-centered design/design thinking/training and experience
  • Experience within financial services or other highly regulated industry
34

Marketing Technology Partner Africa Resume Examples & Samples

  • You will inspire, challenge and enable our marketers to deliver industry-leading digital marketing by making full use of our global training and digital marketing subject matter experts, as well as our data platform, marketing technology platform, reporting & social intelligence tools
  • You then lead the correct skilled cross-functional team to deliver your partner brands’ requirements to time and to a high quality
  • You’ll have a particular area of digital that you are passionate about, and you’ll spend a quarter of your time evangelising this through the business
  • The right digital champion for this role has demonstrated success in a similar leadership role, or through consulting and/or digital agencies with a skew towards Digital Marketing
  • Experience in Adobe Analytics, Adobe Experience Manager, Adobe Audience Manager desired
35

Marketing Technology Specialist Resume Examples & Samples

  • Assume primary responsibility for maintaining and updating all content on the firm’s website, including professional biographies, news, articles, events and practice/industry descriptions as well provide support to the email campaign team. On a daily basis, monitor designated mailbox and appropriately execute or steer requests, updates, and issues according to established guidelines. Communicate directly with attorneys and administrative professionals regarding the status of updates. Ensure all information on website is error-free
  • Collaborate with the Marketing Technology Manager in developing website strategy plans, yearly updates for firm websites and microsites
  • Develop and execute SEO and social media strategy for website. Provide additional training to partners and practice groups in best social media practices
  • Create and develop microsites across multiple practice areas international offices, online channels and verticals to increase leads
  • Collaborate with Email Campaign Supervisor and Email Marketing Coordinator in posting alerts to website
  • Coordinate with Email Campaign Supervisor and Email Campaign Specialist in sending webinars, teleconferences and additional emails to distribution lists
  • Gather requirements and create timelines for all email marketing campaigns
  • Coordinate professional photography sessions, including working directly with attorneys and practice support professionals to arrange appointments. Maintain various photo libraries on internal systems. Manage relationships with photography vendors with vendors
  • 2-5 years experience in content management, Web maintenance, or comparable role. Law firm or professional services experience preferred. Experience with content management systems (CMS) preferred
  • Experience with Web analytics and reporting tools is a plus
  • Beginner Web design skills including knowledge of HTML and Adobe Photoshop is highly desirable
  • Experience with organic search and SEO is desirable
  • Exceptional organizational and skills and ability to attend to detail
  • Excellent verbal/written communication and interpersonal skills
  • Prior work experience that required independent judgment and discretion involving the comparison and evaluation of possible scenarios to make independent recommendations or decisions
  • Must possess demonstrated ability to translate business needs into Web requirements and outputs
  • Ability to identify, investigate, and act on opportunities to improve Web performance/experience
  • Exceptional analytical and problem-solving skills
  • Solid project/time management skills. Ability to multi-task, set priorities and meet multiple deadlines in a fast-paced environment., with the ability to follow up, follow through, and make effective decisions
  • Must demonstrate a client-service orientation and the ability to maintain strict confidentiality of the firm's internal affairs
  • Ability to work in a teamwork/collaborative style and environment with a willingness to share information, goals, opportunities, successes and failures with the appropriate parties
  • Must exhibit high energy, enthusiasm, positive attitude and poise; articulate and confident
36

Marketing Technology Manager Resume Examples & Samples

  • Responsible for leading the sales, development, and implementations of technology products Online Parts Counter, FOCUS, and Connect, aligning efforts with suppliers
  • Sets specific department objectives and oversees development of business plans to grow dealer retail sales through Online Parts Counter and Connect
  • Leads the Sales Development team to drive division sales and profit goals through Volume Sales and Competitive Sales Requests (CSR)
  • Coordinates with Marketing Services to develop eCommerce retail advertising plans and marketing initiatives, including dealer communications, promotions, cataloging and other support as required
  • Responsible for the development and administration of the Annual Incentive programs for dealers in North and South America
  • Collaborates with Fleet Services to align efforts to grow the fleet business through custom system integrations and central purchasing
  • Responsible for the Sales Department Six Sigma program including development of belts and delivering on the department’s savings goal
  • Supports the Kenworth and Peterbilt Sales team in North and South America to help them achieve their sales goals, including CSR and memo processing
  • Provides insight into the development of PACCAR Parts’ global short - and long-term technology initiatives
  • Recruits and develops department talent, including supporting HR at industry and university recruiting events
  • Bachelors degree, MBA preferred
  • Demonstrated ability to meet objectives that support division sales and service goals while maintaining exceptional customer service
  • Demonstrated leadership skills. Must possess ability to motivate and develop employees
  • Strong organization skills. Must have ability to multi-task and drive interdepartmental initiatives
  • Knowledge of truck components, aftermarket sales and parts distribution
  • Knowledge of technical B2B integrations
  • Excellent analytical and interpersonal skills
  • Outstanding verbal and written communication skills are essential. Must have excellent presentation and influencing abilities
  • Must be able to meet occasional (global) travel requirements (up to 30%)
37

Marketing Technology Analyst Nsee Resume Examples & Samples

  • Experience in the field of Internet of Things specifically around platforms, sensors, communication etc. Thorough understanding of protocols followed in IoT, hardware (sensors & PCBs), IoT platforms etc
  • Polished verbal and written communication style. Ability to confidently build a strong rapport with different teams. Good networking skills to work across different multi-cultural teams towards focused goal. Comfortable in interacting with and presenting to executives and senior business leaders
  • Self-starter Attitude – Must be able to drive individual as well as team goals. Have to be able to deal well with ambiguity in a professional environment where client and project direction is not always well defined. Qualified candidates will understand how to produce results when working in challenging client environments and/or new business areas
  • MBA with specialization in IT & Marketing desired
  • Appreciate technology and business trends and is appraised of the latest technologies in the market
38

Marketing Technology Innovation Manager Resume Examples & Samples

  • Contribute thought leadership on ideas and direction for technology innovation at Pega
  • Develop in-office experience where customers and candidates can experience Pega’s current innovation projects
  • Develop compelling demo story boards for standard product demonstrations that create an exciting vision for our customers
  • Manage developers during the process of demo builds for major events like PegaWorld or a new product demonstration that will be rolled out into the field
  • Explore and package technology innovations that can be incorporated into demonstrations
  • Collaborate with Product Management, industry teams and solution consulting to build demonstrations that follow story boards and best practices
  • 10+ years of experience in software development and/or user experience
  • 5+ years of experience selling, marketing, implementing enterprise software solutions
  • Proficiency in mobile, social, cloud and analytics technologies
  • Experience developing and delivering complex software demonstrations
  • Working knowledge of Camtasia and other video capture and editing technologies
  • Experience presenting to analysts and the press or other external
  • Highly collaborative approach managing internal resources to ensure timely delivery
  • Excellent storytelling skills
39

Digital Marketing Technology Specialist Resume Examples & Samples

  • Master’s degree in business administration, information technology, or similar
  • Minimum of 5 years’ or more experience in working with web technologies, including training and supporting nontechnical marketing associates in the use server-based software
  • Demonstrated ability to manage multiple tasks simultaneously and complete work within allocated time frames
  • Organized, practical and influential
  • Ability to travel to Europe 10%
40

Marketing Technology Analyst Resume Examples & Samples

  • Database Marketing (Real Time Decisioning, Campaign / Lead Management, and Premium Fulfillment)
  • Marketing Services (Dynamic Content Management, Digital Marketing, Social Media, Content Marketing)
  • Gathering Requirements /Documentation including Business Process Engineering
  • Inputs requirements
  • Can navigate between requirements and defects
  • Accountable for requirements being updated
  • Drives defect resolution
  • Create & execute test management plans and/or test strategies
  • Provide input for test strategies in larger projects
  • Build and execute test scripts including input from line of business
  • Execute test scripts
  • Collaboration with Enterprise Testing Services
  • Direct in-depth application knowledge transfers to Test Leads
  • Vendor Management including RFP Analysis and SOW
  • Collaborates effectively with team members for Disaster Recovery and Business Continuity Planning
  • Supports tech lead to create user manuals and training documentation
  • Bachelor's Degree in Computer Science or related discipline, or equivalent work experience
  • Minimum 5 years of experience with business analysis within an IT environment
  • Minimum 2 years recent experience working with marketing technologies
  • Demonstrated practical knowledge of business and technology in creating integrated solutions
  • Demonstrated and successful execution of essential job functions within a specific project
  • Knowledge/experience in the financial services industry
  • Experience using MS SharePoint and Outlook a plus
41

Marketing Technology Strategist Resume Examples & Samples

  • Evaluate and provide requirements and solutions for activating and optimizing marketing technologies (e.g. Sitecore, Salesforce Marketing Cloud, Adobe Marketing Cloud etc.)
  • Manage the implementation, optimization and organizational adoption of Sitecore marketing automation and technology stack
  • Design and coordinate the ongoing integration of communications, marketing, and customer relationship management (CRM) technology platforms with each other and Safeco’s core business systems to deliver an integrated marketing technology ecosystem
  • Champion Sitecore technology to serve our 24,000 independent agents at scale
  • Manage existing technology vendor relationships to ensure high levels of service delivery and product adoption
  • Weigh technical complexity vs. business benefit, prioritize implementation and improve solution incrementally after launch
  • Leverage experience with content management systems, digital asset management, databases and SEO best practices across Communications, our agent-facing portal team, and other marketing / technology stakeholders
  • Work with Communications team to develop content strategies, channel strategies, communication cadences, editorial calendars, content ecosystem maps, conversion and micro-conversion plans, and other planning and presentation documents in support of rolling out world-class web and digital projects and content work
  • Regularly share project status, escalate issues, and develop mitigation plans as needed with Director and Executive Leadership Team
  • 5 – 8 years of relevant experience
  • 5+ years implementing, operating, and optimizing CXM platforms such as Sitecore, Salesforce, or Adobe Marketing Cloud
42

Senior Marketing Technology Strategist Resume Examples & Samples

  • Provide research, guidance and thought leadership for the Marketing department and the firm, evaluating, planning and managing the implementation of large-scale marketing technologies that improve client loyalty, and increase brand and company value
  • Define technology strategies to guide development and execution for the Marketing department
  • Consult with individual advisors and teams on marketing and technology strategies. Facilitate execution of digital campaigns on behalf of advisors, utilizing internal and external resources
  • Develop sound business cases for new technology strategies and solutions that improve customer loyalty and increase brand and company value
  • Create strategic and financial models to articulate business value and build business cases and ROI models of moderate to high complexity
  • Create efficient technology roadmaps to guide execution of programs and initiatives
  • Collaborate with internal and external colleagues from a range of disciplines including Product Management, Agencies, IT, MarTech, Business Partners, Architecture, Development, and User Experience Design
  • Provide technological support to the product management team, MarTech, and other areas as assigned
  • Analyze business, marketing and technology performance across products, markets, audiences, and channels. Use insights derived from analysis to make product/solution recommendations
  • Collaborate with strategy team members to define success metrics and evaluate business impact of digital technology strategies, products and projects over time
  • Develop processes for collecting and analyzing necessary data and define targets for identified metrics
  • Facilitate strategic reviews of solution development; provide clear and timely feedback and implement product adjustments to ensure experiences, technology and marketing solutions are delivered on-strategy
  • Facilitate research and development workshops, ideation sessions, training and decision making for multi-disciplinary teams
  • Software development lifecycles, methodologies, large scale deployments and operations management
  • Advanced concepts of websites, social media and digital advertising, media distribution and measurement platforms and technologies
  • Advanced concepts of social network platform development and social network integration
  • Concepts, practices and procedures of design software and web implementation tools/languages
  • Performing research, identifying needs and specifying product requirements
  • Clearly articulating complex technical issues to a non-technical audience
  • Delivering presentations to large and small multi-disciplinary groups
  • Operating standard office equipment and using required software applications to produce documents such as reports, graphics, electronic communication, spreadsheets, and databases
  • Diligently maintain awareness of technology properties and systems, and interactions between systems
  • Analyze web statistics reporting and ensure the accuracy of those tracking systems
  • Establish and maintain disciplined work processes and programming methods and develop/support a discipline around the development process
  • Prioritize, determine tasks and resources, schedule, and leverage resources in order to stay focused and meet or exceed deadlines
  • Recommend technical direction at the individual program and sub-system level
  • Lead and/or work as part of a cross-functional or cross-disciplinary team
  • Establish working relationships with the business unit(s) represented
  • Maintain self-motivation with a high level of attention to detail
  • Bachelor’s Degree in information technology, communications, marketing or business-related field and a minimum of eight (8) years of progressively responsible information technology, marketing or strategy development experience
43

Senior Marketing Technology Partner Resume Examples & Samples

  • You will be focused on the North America and Latin America markets, ensuring a consistently high performance across the team and across markets
  • Inspire and collaborate within a global team
  • Help marketers use data to make better decisions
  • You’ll have strong experience (8+ years) as a digital practitioner and have a firm understanding of how data and technology can power marketing
  • Experience in Adobe Experience Manager, Adobe Audience Manager, Social Media Intelligence Platforms such as Digimind or Sprinklr desired
44

Marketing Technology Partner Resume Examples & Samples

  • Manage multiple brand relationships and digital projects simultaneously
  • Partner with multiple agency teams to deliver the desired digital experience
  • Lead innovative solutions for digital campaigns while adhering to the Diageo Marketing Code
  • Excellent influencing and collaboration skills
45

Digital Marketing Technology Executive Resume Examples & Samples

  • Establish Marketing Automation performance benchmarks, summarise key insights, and recommend actions to improve performance
  • Establish processes to ensure the quality of our data e.g. that customer data is regularly refreshed and that Data Protection Act (DPA) guidelines are followed in all circumstances
  • Manage and update the MI dashboard from Analytics
  • Other duties as may be assigned
  • Manage the quality and consistency of data capture across all customer touch points including the website, emails, competitions, call centre and events
  • Present monthly reports and analysis to the CMO on the growth of the marketable customer database, developing initiatives to help improve and drive data capture
  • Run quarterly data capture workshops with staff, educating them on the importance of capturing good quality data and it’s uses in driving customer retention and loyalty
  • Work with the CRM Manager and CRM agency to implement tactical customer lifecycle marketing campaigns via email and direct mail following the completion of a full customer segmentation analysis
  • Create a monthly CRM KPI ‘stat-pack’ using data from the monthly KPI meetings with the CRM agency, and present these at the monthly meetings
46

Marketing Technology Manager Resume Examples & Samples

  • Partner with Marketing Managers and Marketing Tech team to ensure successful building and deployment of email marketing campaigns both in Pardot and Salesforce Engage
  • Continuously improve our website by ensuring updates and changes are on strategy, on brand and deliver positive results our determined goals
  • Lead the customer interaction technology support for major tradeshows, including integration into marketing automation and CRM platforms
  • Create, test, analyze, train, deploy and report on new lead nuturing email campaigns, and refine strategies based upon market changes
  • Create and maintain responsive email templates
  • Work with Marketing Managers, Lead Gen and Sales to develop drip campaigns, lead nurturing campaigns and predicitve analytics to capililize on more leads and shorten the sales process
  • Utilizing dynamic content ensure customers and prospects have a positive, consistent brand experience receiving the right information at the right time
  • Ensure Marketing Tech team’s technology solutions are being utlized to their fullest to meet and exceed our defined goals
  • Evaluate emerging marketing technologies and how they may compliment the companies’ current tools to increase efficiency and/or effectiveness
  • Work with Data Anaylitics team to measure and report on digital marketing campaign results, compare against initial benchmarks and provide recommendations to strengthen key metrics
  • Act as subject matter expert surrounding email marketing best practices; provide subject matter expertise on email marketing operations including latest information regarding online legislation such as global CAN-SPAM and online privacy
  • Assist in managing communication strategy and calendar
  • Solid understanding of website and email metrics and performance drivers
  • Experience programming responsive website landing pages (prefer Drupal experience)
  • Experience with Pardot, or other Marketing Automation systems; certification preferred
  • Well-rounded strategist in email marketing with current knowledge of industry best practices including CAN-SPAM compliance (USA & Canada), contact strategies, design, A/B testing, delivery and deliverability, lead nurturing, segmentation, and analytics/performance management
  • Strong project management, interpersonal, communication and leadership skills with the ability to work under firm deadlines and within a rapidly changing environment
  • Attention to detail, with a strong drive for accuracy; process and quality orientation
  • Ability to prioritize and manage multiple concurrent projects
  • Salesforce and Salesforce Engage experience a plus
47

Product Owner, Growth & Marketing Technology Resume Examples & Samples

  • Define and communicate the digital product vision for the Growth and Marketing Technology work stream
  • Work with Marketing, Data Science and Customer Insight stakeholders to translate their requirements into a digital roadmap
  • Identify and communicate on-going understanding and awareness of competitor activity and relevant industry trends
  • Collaborate within a team of Product Owners, Business Analysts and Project Managers to align product roadmaps, delivery schedules, and capabilities
  • Work with business leads to develop the business case for the product and to continually push for achievement of commercial targets
  • Provide customer and business context to the delivery teams, empowering them explore creative solutions, whilst simultaneously, ensuring the team is delivering against scope and time commitments
  • Work with business stakeholders to define and track key product performance indicators (KPIs), as well as release-specific success metrics
  • Partner with our Data Scientists and Data Engineers to develop and implement new ideas for optimisation, based on their mathematical models
  • Assist with production troubleshooting and problem resolution as needed in support of the continued success of the product
  • Identify and drive through short-term initiatives that improve the performance of the product alongside longer term projects
  • Active participant in weekly trading and leadership meetings, providing insight and commentary to the success, challenges and opportunities of the digital business
48

Marketing Technology Strategist Resume Examples & Samples

  • Manage product backlogs, and IT solutions for activating and optimizing technologies in support of agency sales and servicing applications. Technology platforms may include SharePoint, ASP.NET, Sitecore, etc
  • Support business and technology teams to define, design, implement and operate web platforms and capabilities
  • Leverage in-depth knowledge of business practices and processes to facilitate decision-making, build business cases, and identify product and technical gaps
  • Provide operational support for high-value production applications as appropriate. Represent business interests and strategy during production triage with IT
  • Participate and lead interdepartmental activities and special projects in order to ensure that Liberty meets agents’ expectations
  • Resolve problems as needed to ensure that customers receive prompt, efficient service in accordance with company policies
  • Perform front-end coding as needed in support of A/B testing, analytics, and content display- HTML, CSS, Javascript, and jQuery experience required
  • Manage the implementation, optimization and organizational adoption of Sitecore marketing automation and technology stack for Safeco Now
  • Coordinate the ongoing integration of communications, marketing, and customer relationship management (CRM) technology platforms with each other and Safeco’s core business systems to deliver an integrated marketing technology ecosystem
  • Understand all facets of the various platforms for both B2B and B2C clients, to support the creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization and creation of ROI reporting and key metrics
  • Work with communications team to develop content strategies, channel strategies, communication cadences, editorial calendars, content ecosystem maps, conversion and micro-conversion plans, and other planning and presentation documents in support of rolling out world-class web and digital projects and content work
  • Regularly share project status, escalate issues, and develop mitigation plans as needed with manager and Executive Leadership Team
  • 3+ years of relevant experience in agile software development, product ownership, and project management
  • Strong understanding of business operations as well as technology capabilities; able to translate IT to business and vice versa
  • High degree of adaptability and previous experience using influence / persuasion skills in a matrixed environment
  • Ability to multitask and juggle multiple competing priorities simultaneously
  • Passion for world-class technology and an ability to inspire others
49

Marketing Technology Manager Resume Examples & Samples

  • Bachelor Degree from an accredited university
  • 5 years of experience website development/architectures and full-stack development
  • 1 year of experience with agile development methodologies and DevOps practices
50

Manager of Marketing Technology Resume Examples & Samples

  • 5+ years Digital/Brand Marketing Technology experience
  • Deep understanding of modern marketing technologies
  • Proven in delivering meaningful business results
  • Experienced developing strategic plans and business roadmaps
  • Curiosity Highly-developed
  • Energize & Engage Highly-developed
  • Insight Highly-developed
  • Results-Focus Highly-developed
  • Courage Developed
  • Influence Highly-developed
  • Proactive Coop Highly-developed
  • Demonstrated ability to prioritize and execute tasks professionally while in a high pressure environment
  • Proven resiliency; able to adapt to varied situations, quickly adjust to shifting priorities, demands, and timelines
  • Technically astute & up to date with latest technologies
  • Exceptional writing, presentation, communication, and public speaking skills
  • Results-focused individual with clear initiative, learns from and takes accountability for mistakes, and drives projects to completion with minimal supervision
  • Experienced record driving initiatives with others even when not having express control of all decision-making
  • Experience building and maintaining strong partnerships with internal and external leaders to effectively guide strategic marketing technology decisions that require coordination across multiple delivery functions
  • A strong collaborator who seeks out cross-functional feedback and input to build comprehensive recommendations and drive well-informed strategies
  • Ability to understand the needs of and communicate with non-technical internal partners and deliver solutions that meet their needs in a cost effective manner
  • Self-starter who enjoys technical challenges and embraces new opportunities
  • Experienced in delivering thought leadership and influence in a positive way and in a style that empowers & enables others
  • High customer orientation with the ability to build consensus
  • Ability to operate effectively in a matrix organization
  • Ability to work both independently and in a team-oriented collaborative environment
51

Marketing Technology Operations Manager Resume Examples & Samples

  • 6+ years of experience working with digital and marketing technology solutions and workflows in a complex enterprise creative environment
  • Proven technical proficiency with marketing technology systems
  • Experience with creating and maintaining processes and governance structures
  • Master’s in Library or Information Science
  • Optional: Experience in the CPG/food-industry
  • Able to work within tight timelines
  • Excellent oral and written communicator, with great interpersonal skills; able to forge trusting relationships within a diverse team
  • Demonstrated commitment going above and beyond to help customers, system users, or patrons in solving problems or locating information
52

Senior Marketing Technology Partner Resume Examples & Samples

  • You are responsible for driving the global digital transformation agenda in North America – working in the local Digital team, you understand our business priorities and pivot into the global Digital Centre of Excellence to bring global best practice and standards as well as the best marketing technology solutions for these priorities
  • As the forefront member of the Digital Centre of Excellence team in market, you inspire, challenge and enable our marketers to deliver industry-leading digital marketing by making full use of our global training and digital marketing subject matter experts, as well as our data platform, marketing technology platform, reporting & social intelligence tools
  • You then lead the appropriately skilled cross-functional team to deliver the brands’ requirements to time and high quality
  • Demonstrate strong leadership and influence skills – to bridge the gap between global and local market
  • Prioritise workload against business priorities
  • Lead marketers use technology and data to make better decisions
  • Inspire and collaborate within both a global and local teams
  • Find innovative solutions for digital campaigns while adhering to the Diageo Marketing Code
  • The right digital lead for this role has demonstrated success in a similar leadership role, or through consulting and/or digital agencies with a skew towards Digital Marketing
  • You’ll have strong experience as a digital practitioner and have a firm understanding of how data and technology can power marketing
53

Marketing Technology & Analytics Specialist Resume Examples & Samples

  • Develop marketing technology, automation and analytics strategy, framework and roadmap
  • Keep abreast of and recommend best practice in marketing technology, automation and analytics
  • Creating, executing and managing marketing automation programs planning, content, Marketo program creation and lead management
  • Development, Execution & Optimisation of our Customer Nurture Programs
  • Digital and email marketing development and distribution of content, metrics and reporting
  • Database marketing and management to maintain the integrity and effectiveness of the database
  • Overall and ongoing analytics and reporting on program performance; and
  • Support wider marketing team as required based on priorities of the teams
  • Proven experiene settingup analytics and marketing technology systems and processes
  • Significant Marketing knowledge and experience with a B2B focus and solid skills in program, campaign and event execution
  • Strong analytical skills including the ability to analyse data, prepare and interpret reports and communicate actionable results, findings and recommendations
  • Experience across website communications, social media, SEO/SEM
  • Understanding of tagging, coding and tracking strategies for website, media and marketing automation tracking and optimisation
  • Experience in tag management solutions, marketing automation tools (preferably Marketo) including management and execution
  • Experience with Google Analytics; Adobe Site Catalyst; BrightEdge; Experian Hitwise; Social Listening; LinkedIn Elevate; Marketo; Call Tracking; Domo/Tableau
  • Understanding of sales needs, customer’s buying cycle and campaign metrics and analysis
  • Influential, with excellent planning and prioritisation, communication, presentation, and stakeholder management skills
  • Strong problem solving abilities and communication skills - ability to liaise confidently and effectively with all levels internally and externally
  • Decisive, motivated, with a willingness to ‘step up’ and take initiative and ownership; and
  • You are always happy to get involved in any task to get the job done
54

Senior Director of Product Marketing Technology Resume Examples & Samples

  • Lead, develop, and grow a high-performance technology product marketing team
  • Conduct thorough market research and competitive analysis to understand and effectively communicate Workday’s technology differentiators
  • Collaborate with Workday’s Office of the CTO to develop topical themes and materials of interest to technology leaders
  • Support Workday's marketing efforts to design and execute on marketing campaigns, including: website strategy and online advertising; trade show and conference speaking; technology briefs and primers; online and offline seminar development
  • Experience translating complex technical concepts and features into a benefit-driven narrative for audiences ranging from C-level executives to developers to internal sales professionals
  • Experience utilizing data and analytics to provoke interest and tell a story around offerings
  • Experience working across functions and gaining alignment across teams
  • Strong project management skills. Able to manage multiple priorities in a dynamic environment
  • Minimum of 10 years of related product marketing experience, with a proven track record successfully marketing enterprise application and/or middleware
  • Must love to work in a collaborative, fast moving environment. Objectivity and openness to others' views and continuously builds a positive team spirit
  • Bachelor's degree; MBA is a plus
55

Marketing Technology Manager Resume Examples & Samples

  • Must possess at least a Bachelor's/College Degree in business, marketing, computer science or design related fields
  • Minimum 2 years of experience in digital marketing or online performance tracking and optimization
  • At least1 year experience in an escalation specialist role
  • Experience in managing marketing technology
  • Proficient in integrating marketing applications with enterprise applications
  • Exceptional data analysis and presentation skills
  • Ability to manage multiple project deadlines
  • Time management, organizational skills and keen attention to detail
  • Leadership and people management skills
  • Knowledge of latest trends and best practices in marketing technology
  • Varied background with experience in marketing planning and strategy, marketing workflows, business process design and review, behavioral marketing and data mining and analysis
  • Must exhibit exceptional client service attitude, possess outstanding people skills and take pro-active approach in working with employees
  • Strong prioritization and multitasking skills
56

Marketing Technology Resume Examples & Samples

  • Manage the quality and timeliness of update and deliverables
  • Partner with external clients to review account performance and plan future phases of work
  • Contribute to design and continuous improvement of our marketing platforms
  • Build ad hoc reporting from relational databases and ability to validate data
  • 5+ years’ experience with software implementations (project management of Responsys is a big plus) from requirement through design, development and user acceptance
  • 5+ years’ experience in querying data using SQL from relational databases and/or no-SQL platforms (Netezza, Teradata, DB2, Oracle, Hive, etc.)
  • Working knowledge of data integration, reporting & analytical insights (Tableau, Business Objects)
  • Hands on experience developing campaigns through marketing tool stacks (specifically IBM Unica and Oracle Responsys) and/or CRM databases
  • Ability to handle program management across multiple concurrent initiatives and multiple teams
  • Ability to draw correlations between marketing and revenue attribution through promotional analysis
  • Knowledge marketing functions including Customer Relationship Management through database segmentation (email, direct mail and customer lifecycle management)
  • Hands on experience in Data Governance and Data Stewardship efforts is a plus
  • BS in MIS, Computer Science or a Masters with concentration in Database Marketing or a related discipline is highly preferred
57

Marketing Technology Analyst Resume Examples & Samples

  • Designs, coordinates and distributes digital communications in support of marketing services goals including individual retirement income planning, product marketing, sales contests, regulatory messaging, digital newsletters, advertising and websites
  • Enhances communication tools and mobile technologies to allow Lafayette Life to communicate with producers when and how they prefer, leveraging video, audio, and social media marketing platforms to more efficiently tell the Lafayette Life story
  • Measures effectiveness of digital marketing initiatives, websites, mobile apps and advertising, and delivers monthly reports using Exact Target, Webtrends, Google Analytics and other tools
  • Acts as liaison between Lafayette Life, IT, eBusiness and other shared services as needed to oversee design and functional updates for digital marketing including email, mobile apps and website enhancements and releases, assuring that all updates are accurate and functioning correctly
  • Regularly evaluates marketing and sales technology in order to recommend and drive changes or additions to current systems; seeks input from Service Desk and Sales Desk regarding outages or issues, and researches new technologies in the marketplace to determine their applicability to Lafayette Life and usefulness to its distribution channels
  • Represents Lafayette Life on committees addressing new field technology, stays abreast of new technological developments and makes recommendations regarding adoption
  • Manages operations and relationship management with software and database vendors including Saratoga, Office Safe, Exact Target, Hearsay and Webtrends. Supports field and Home Office associates in extracting and maintaining data in the various databases and systems such as eFAQ, and acts as liaison between Lafayette Life, IT and eBusiness
  • Maintains network systems folders for Lafayette Life by granting and conducting biannual Access Rights and Reviews
  • Performs other duties as assigned by management such as the Back Office Modernization Project
  • Proven expertise in marketing communications and graphic design in financial services or significant experience in the fields of communications, digital design or technology
  • Demonstrated knowledge of marketing technology solutions including web, email marketing, mobile applications, social media, and customer relationship management (CRM) systems and the ability to apply those technologies to business situations
  • Proven ability to drive strategy for development of new technologies such as mobile apps, integrated sales and marketing platforms, and personalized marketing communications
  • Demonstrated excellent verbal and written communication skills with ability to convey information to internal and external customers in a clear, focused and concise manner in a variety of formats
  • Proven experience handling multiple duties and completing assigned tasks accurately and timely. Cite examples of project management experience in planning, executing and maintaining a project from start to finish under limited supervision
  • Demonstrated work experience identifying complex problems, and providing creative solutions. Strong attention to details with excellent organizational skills
  • Knowledge of marketing with a focus on digital and social techniques
  • Proficient in word processing, spreadsheet, database and software applications
  • Basic knowledge of graphic design formats, utilities
  • Familiarity with databases and Web-based applications (e.g., Exact Target, Saratoga queries, CMS)
  • Knowledge of web development processes and HTML
58

Marketing Technology Analyst Resume Examples & Samples

  • Build and maintain strategic partnerships with key business partners so as to apply knowledge of the business and appropriate technology for the purpose of streamlining business processes, reducing costs, and growing revenue
  • Analyzes and measures the effectiveness of existing business processes and develops sustainable, repeatable and quantifiable business process improvements
  • Provides statistical information to ensure the most effective utilization of personnel, equipment and materials
  • Maintain an understanding of fundamentals of iterative and incremental development
  • Communicate the business unit's technology needs to IT to ensure that technology priorities are established, prioritized, and driven by the business needs so as to maximize value of technology investments
  • Develop business cases, as needed, which clearly articulate business requirements, appropriate use of technology, and value added for supported marketing initiatives
  • Provide leadership and consulting for budgeting to ensure a full understanding of technology costs within the business units
  • Ability to lead software development projects and ensure objectives, goals, and commitments are met
  • Creative approach to problem-solving with the ability to focus on sprint/task details while maintaining the big project picture
  • 7+ years of technical/people management experience
  • Experience with technology implementation efforts and rollouts
  • Experience with tools like Jira and Sharepoint is mandatory
  • General knowledge of capabilities and viabilities of both current and emerging technologies
  • Deep understanding of agile project management methodologies
  • Presenting ideas in a concise and focused manner at various levels
  • Facilitation skills, listening, verbal and written communication skills
59

Marketing Technology Manager Resume Examples & Samples

  • Manage and prioritise technology requests from the wider marketing team, identifying and matching technical solutions to marketing requirements, and interface as the internal marketing client with ICT on the development and implementation of technical marketing solutions
  • Lead the development and integration of key ICT systems across CRM, marketing automation, campaign tracking and student management platforms, including acting as the marketing lead on technology tenders and integration projects, involving the assessment of product and providers’ technical capabilities against marketing team needs
  • Lead all team training and champion the adoption of new technologies across the marketing and sales team, including developing the rollout implementation plan, production and provision of training materials, and post-implementation and ongoing assessment and reporting of performance and ROI
  • Undertake regular audits of current TAFE NSW marketing and sales technologies, ensuring full capabilities are being utilised to deliver maximum value and identifying where upgrades or new products will help TAFE NSW maintain competitive advantage in the market
  • Identify marketing and sales team technology capability gaps to make recommendations on team learning and development requirements, and providing regular market and industry updates on new technologies that present an opportunity to improve the customer journey, acquisition and conversion performance to meet TAFE NSW strategic business objectives
  • You will be degree qualified in a relevant IT, business or marketing area, with a minimum of 10 years’ marketing experience, with at least five years’ working with and implementing marketing technologies in a lead generation or e-commerce environment, including audience management tools, CRM, marketing automation tools and email systems, and digital technologies to improve customer experience, acquisition and conversion
  • Extensive experience working across test frameworks, digital marketing, social media, content production, SEM, SEO, website development, CRM and marketing optimisation
  • Demonstrated experience in leading or participating in end-to-end large scale change management technology projects
  • Proven experience working closely, influencing and negotiating with a cross function of senior stakeholders to secure support and endorsement on all marketing technology requirements
  • Extensive experience communicating technical and marketing requirements through various written and verbal communication channels, including experience translating and clarifying technical terminology, to be easily understood by multiple audiences with ranging technical expertise levels
  • A love of technology and all it can do for marketing and sales professionals
  • Your résumé