Marketing Technology Job Description

Marketing Technology Job Description

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Marketing technology provides technical requirements for managing the lifecycle of marketing data: data rationalization, sourcing, standardization, integration, and integrity.

Marketing Technology Duties & Responsibilities

To write an effective marketing technology job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing technology job description templates that you can modify and use.

Sample responsibilities for this position include:

Work with team to identify and prioritize new business and marketing opportunities and further develop 4K Ultra HD, Digital Distribution, UltraViolet, Blu-ray and other future format strategies globally by developing and executing consumer marketing strategies and programs
Maintain coverage of Industry news and marketing/branding of 4K UHD ecosystem
Lead focus groups across Cable Marketing digital functions and map out the current digital marketing landscape
Act as the a partner with key clients to represent the AP POV as part of global work streams – AEM, AMC
Create landing pages and run the technical aspects of webinars with ON24 or other webinar software product
Documents marketing automation platform processes, programs and procedures
Provide domain support for large and complex RFIs and RFPs by providing domain point of view, solutioning, help in estimation
Orchestrate evolution of an existing enterprise application from idea stage to final delivery
Determine what enhancements to build and prioritize
Conduct employee research and specify business requirements

Marketing Technology Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Technology

List any licenses or certifications required by the position: PMI, PMP, ACE, CRM, II, PRINCE, ISTQB, SFDC, ITSM, ITIL

Education for Marketing Technology

Typically a job would require a certain level of education.

Employers hiring for the marketing technology job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Computer Science, Business, Technology, Communications, Information Technology, MBA, Technical, Engineering, Education

Skills for Marketing Technology

Desired skills for marketing technology include:

SQL
HTML
Analytic modeling
Campaign management and business intelligence systems
Customer data integration
CSS
Customer lifecycle
Data integration
Outbound and account-based marketing
Ad tech space

Desired experience for marketing technology includes:

Thorough understanding of marketing theory, concepts and critical issues in the changing Higher Ed market recognizing the shift from print to digital needs
Resourceful problem-solving skill set, and a demonstrated ability to translate that understanding into timely, effective strategies and formulate marketing tactics to implement strategies
Strong affinity for team and consensus building also required
Deep understanding of marketing, media and digital advertising, ideally from within the industry
Preference for a fast-paced and dynamic environment
Execution and problem solving skills that are second to none

Marketing Technology Examples

1

Marketing Technology Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing technology. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing technology
  • Communicate across functional teams and assure everyone remains on the same roadmap
  • Serve as the “voice of the consumer” in the ongoing development cycle
  • Lead a formal or informal “center of excellence” around best practices for obtaining business value
  • Own project management and documentation for many simultaneous and business-critical experiments, coordinating precise implementation of marketing strategies
  • Develop new ways to use experimentation to support business decisions across the marketing organization
  • Design, plan, and implement those experiments in partnership with our Marketing teams and other members of the Marketing Planning & Analysis team
  • Partner with data science and engineering teams to analyze experiments, guiding those technical partners to focus on the areas most relevant to business decision making
  • Manage complex brand and pillar (Coke Zero NCAA, Share A Coke, ) activations
  • Direct the work of up to 5+ contract Digital Engagement/Project Managers that are implementing digital marketing brand and pillar programs for CCNA
  • Manage the operations and maintenance activities of key Digital Platform framework suppliers, including IBM, Hello World, CI&T, Exact Target, Consumer Database, Spreadfast
Qualifications for marketing technology
  • Demonstrated experience in Marketing Automation (Eloqua) with analytical capability to measure the success of each campaign
  • Deep expertise in emerging advertising formats such as mobile, video or native
  • Familiarity with the programmatic advertising landscape and extensive experience in either bidded social contexts or open exchange RTB environments
  • Insatiable curiosity which compels you to keep up with industry trends, leading to deep and expanding domain expertise
  • You are naturally drawn to A/B testing as a way to validate your hypotheses
  • 5+ years of Marketing or related experience required
2

Marketing Technology Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing technology. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing technology
  • Financial & Budget Management,develop and manage project forecasts, budgets and plans
  • Marketing Technology Leadership, actively guide the direction of our marketing technology capability at both the global and divisional levels
  • Team Manager,leading a team of direct reports (2) and project team direct reports (2+) directly managing multiple agency teams on a daily basis
  • Lead Global Marketing Technology committee, connecting with divisional counterparts to understand and share best practices identify project prioritization for the enterprise
  • Monitor, measure, and analyze the effectiveness of marketing initiatives as they relate to overall business goals
  • Leveraging data analysis tools, provide key insights that inform strategic decisions
  • Work closely with sales operations manager to ensure end-to-end tracking throughout lead lifecycle
  • Manage technical aspects of key marketing infrastructure, tools, and reporting systems
  • Evaluate new technologies and add-on applications to improve and optimize programs and marketing team performance
  • Provide an analysis of marketing data using marketing automation tools, Google Analytics, and sales reports
Qualifications for marketing technology
  • Technology enthusiast with an active interest in home entertainment technologies and working business models, such as Blu-ray, UltraViolet, electronic sell-through and streaming services, tablets, smartphones, and more
  • Strong written and verbal communication skills, including the ability to convey complicated technical subject matters to a general audience
  • Strong technical skills in MS PowerPoint and Excel
  • Must be able to work in a fast-paced environment with continuously changing priorities and tasks
  • Bachelor Degree preferably in computer science, statistics, mathematics, marketing, or economics
  • Agile experience a big plus
3

Marketing Technology Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing technology. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing technology
  • Supporting agile based SDLC for software development creating necessary standards, tools and best practices in a clearly documented form
  • Performing configuration and coding changes
  • Coordinating various stages of testing with business and/or other technology teams
  • Completing production implementations and providing production support
  • Developing and maintaining web application web hooks
  • Enabling API web service calls in console applications (i.e Workfront)
  • Facilitate meetings/group interactions and negotiate outcomes, including effectively resolving conflict
  • Lead / participate in vendor evaluations with stakeholders, purchasing, legal and security teams
  • Assist with data mapping and basic application configurations
  • Create plan for functional testing with assistance from other internal teams
Qualifications for marketing technology
  • Measurement of uptime for all applications
  • Object oriented application design and code improvement efforts
  • Knowledge in new technology strongly preferred
  • Experience with offshore and multi-location coordination is a big plus
  • Proficient with wireframing and prototyping tools (such as Balsamiq)
  • Experience with JIRA, Asana or other productivity tools is a plus
4

Marketing Technology Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing technology. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing technology
  • Provide strategic leadership and creative thinking tied to the analysis of technology trends and the identification of new opportunities to help drive brand growth strategies
  • Maintain a highly qualified and motivated team
  • Consult with individual advisors and teams on marketing and technology strategies
  • Analyze business, marketing and technology performance across products, markets, audiences, and channels
  • Facilitate strategic reviews of solution development
  • The Marketing Technology Partners sit at the heart of our Digital Centre of Excellence, and also act as an extension of our marketing teams
  • Conduct ongoing database cleanup and maintenance regarding bounced contacts and duplicates
  • Must be able to lead a team supporting clients and understand delivery standards
  • Act as subject matter expert surrounding email marketing best practices
  • Survey the market for new/enhanced technologies to better enable
Qualifications for marketing technology
  • High transaction rate processing of core business processes
  • Interactive/web channel client support needs
  • Enterprise level solutions
  • Two or more years of using Marketo
  • Entrepreneurial drive with a can-do attitude, a strong desire to learn and shape your own career path
  • Bachelor's degree or equivalent directly related to work experience
5

Marketing Technology Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing technology. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing technology
  • Direct marketing technology infrastructure including roadmap development and collaboration with Digital COE and subject matter experts within it, E-Business, Brand Marketing, IT, and other functions as needed
  • Possess a thorough understanding of marketing automation, consumer data management, digital asset management, API strategy, marketing analytics, and digital advertising/promotional technologies
  • Define, articulate and effectively communicate the processes, roles and responsibilities and ways of working necessary to effectively implement our technology solutions
  • Oversee and manage relationships with key vendors of our technologies
  • Develop Mid-Market content for Product LOBs
  • Secure sign off from APAC stakeholders to the marketing plan with the cluster leaders and director
  • Determine webcast topics and liaison with key speakers
  • Design, the content selection, email subject lines and copy for landing pages
  • To be the key spokesperson for the Technology marketing organisation for the product LOB
  • Drive global, strategic initiatives within and beyond search marketing to improve the contribution of the channel
Qualifications for marketing technology
  • Plan and articulate details of product development
  • Understand coding and stack building and be able to communicate clearly with engineering teams
  • Make daily decisions with imperfect information
  • Understanding of R&D, marketing and business development, and user experience
  • Consulting and education acumen
  • Must be pursuing a BS degree in Computer Science, Software Engineering, Computer Engineering, or similar degree program

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