Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
DK
D Kris
Dorthy
Kris
6783 Jayme Manors
Dallas
TX
6783 Jayme Manors
Dallas
TX
Experience Experience
05/2015 – present
Houston, TX
Director of Marketing
Director of Marketing
05/2015 – present
Houston, TX
Director of Marketing
05/2015 – present
  • Manage the marketing budget, and work with operations team to track budget spends and campaign effectiveness, make adjustments when necessary to improve ROI
  • Lead and manage a team of Product Managers and Field Marketing Managers providing direction and establishment of goals and objectives
  • Leadership and management of the BPO team including resource and budget management, hiring, mentorship, and performance management
  • Work with Sales to develop and execute Sales work plans – including sales presentations to key customers and tracking wins and losses
  • Work closely with General Manager to oversee and manage daily operations to meet established goals
  • Lead and manage a team of product managers, providing direction and establishment of goals and objectives
  • Assist in the analysis of operational and financial improvements for the Marketing Program, Mini-Vac program, CMP Program, and New Owner development
04/2008 – 03/2015
San Francisco, CA
Marketing Co-ordinator
Marketing Co-ordinator
04/2008 – 03/2015
San Francisco, CA
Marketing Co-ordinator
04/2008 – 03/2015
  • Provide industry data to sales/development teams. Analyse and interpret marketing and sales data to develop insights, identify trends and make recommendations
  • Work with the head of digital to assist in the implementation of our digital development programme
  • Manage the production of our annual client magazine ‘Solutions’, working with a copywriter and design agency
  • Look out for opportunities for entering developments into Award Schemes and highlight to Sales Management
  • Identify and create working relationships with media and institutional contacts
  • Work with different departments to create and distribute internal news and content
  • Investigating problems; developing solutions; preparing reports; making recommendations to management
03/2006 – 03/2008
Phoenix, AZ
Marketing
Marketing
03/2006 – 03/2008
Phoenix, AZ
Marketing
03/2006 – 03/2008
  • 20%: Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
  • Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership local and International (shared learning), Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives. (20%)
  • Collaborate with Area-level client evidence resources, field marketers, external writers, other marketing teams (e.g., campaigns, solutions and industry), business development executives/client executives, account and delivery teams to coordinate and conduct internal stakeholder and external client interviews, and oversee the writing/production of English-first client stories for various evidence formats
  • Planning, developing and implementing effective marketing communication campaigns
  • Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting)
  • Provide support in organizing a day to day briefing and dealing with contractors, suppliers, outsourced staff and relevant personnel within and/or outside the office to develop well-planed donor-centric communication materials and implement donor retention and cultivation campaigns through direct mailing,cell phone text messaging, digital/online marketing, and other forms such as social media to persuade one-time giving donors to become a regular giving donor and ensure that regular giving donors stay committed and make a larger regular giving value
  • Manages the hiring, developing and retaining of marketing talent
Education Education
Bachelor’s Degree in Marketing
University of California, San Diego
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent listening, communication, and presentation skills with strong ability to influence people at all levels
  • Excellent written and verbal communication skills, with the ability to tailor communication for varying levels and functional areas within a large organization
  • Great sense of details and precision
  • Strong work ethic, detail-oriented, organized and self-starter
  • Efficiency: ability to work quickly and under pressure
  • Strong written and oral communication skills including ability to communicate with internal and external stakeholders
  • Good technical knowledge
  • Strong skills in leadership, and excellent in communication
  • Ability to work autonomously and independently, but also with strong team work spirit
  • Strong writing skills & business acumen and ability to turn Accenture offerings and point of views into contents easily to be understood by target audiences
Create a Resume
1

Branch Marketing Assistant Resume Examples & Samples

  • Processes mass mailings
  • Creates and maintains client databases
  • May assist with prospecting if Series 7 licensed
  • Company's working structure, policies, mission, and strategies
2

Marketing Liaison Resume Examples & Samples

  • B.S. or B.A. in related field required
  • 0 - 3 years industry experience
  • Must obtain Series 7 license within 6 months of hire
  • Managing one’s own time and priorities to ensure the meeting of deadlines
  • Uses logic and reasoning to identify complex problems; review related information and develop options and implement solutions
  • Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications
  • Good interpersonal interaction and able to work well with others in a team environment
3

Branch Marketing Assistant Resume Examples & Samples

  • Performs clerical functions such as sorting, filing, typing, answering phones, copying, organizing, etc
  • Assists with mass mailings
  • Performs data entry
4

Branch Marketing Assistant Resume Examples & Samples

  • Assist team of financial advisors with Social Media setup and maintenancefor team
  • Perform administrative support duties as needed
  • Social Media in business applications
5

Branch Marketing Assistant Resume Examples & Samples

  • Creates brochures,posters, HTML emails and other marketing material for the practice
  • Ensures consistentbranding across all communications
  • Updates practicescommunications and ensures they are compliant with firm policy and industryregulations
  • Updates Social Mediacontent on LinkedIn and Facebook through Hearsay (a social media integrationtool)
  • Coordinates marketingand communication plan for practice
  • Event planning andexecution
  • Completes projects forthe practice on an as-needed basis
  • Creates and formatsquarterly review books for institutional clients
  • Coordinates educationplans and execution for retirement plan clients including scheduling severalmeetings
  • Fields client andretirement plan participant phone calls and emails
  • Prepares letters,forms, and spreadsheets to assist with servicing existing clients andprospecting for new clients
  • Prepares anddistributes press releases
  • Maintains thepractice’s compliance submissions and approvals to meet industry standards
  • Maintains databasesand creates reports using portfolio software programs
  • Receivescross-training and assists with other operational and private client functionsas required
  • Performs other dutiesand responsibilities as assigned
6

Marketing Assistant Director Resume Examples & Samples

  • Works closely with the Market Segment Leader (MSL) and the Region Go-to-Market Programs leader to understand focus accounts, client issues and growth targets and develop the annual marketing plan for the market segments
  • Serves as an advisor and single point of contact to the MSL and Segment Office Managing Partners for all things BMC related
  • In consultation with relevant leadership, develops marketing strategies that support the go-to-market priorities for the market segment
  • Identifies, evaluates and implements marketing opportunities across the full marketing mix including sponsorships, speaking engagements, hosted events, collateral and PR/social media that align with market segment sector goals
  • Teams with BMC colleagues on execution of internal and external communications
  • Provides feedback on program effectiveness and results following consultation with the MSL
  • Oversees the contact database/GLMS lists for market segment mailings
  • Develops and tracks budget and overall BMC calendar for the market segment
  • Tracks and reports results of execution to Region BMC leader
  • Demonstrated marketing and communications expertise (5-7 years) in a professional services environment, including prior experience executing events, sponsorships, communication programs, and strategic marketing planning
  • Excellent communication skills, both written and oral, and strong executive presence
  • Ability to influence and develop trusted business relationships with senior executives, clients and colleagues
  • Excellent project management skills and ability to coordinate multiple projects and initiatives at one time
  • Ability to work both independently and within teams, operating in a virtual, broad-based team
  • A minimum of 7+ years of related work experience
7

Associate, Ishares Marketing Resume Examples & Samples

  • Support the marketing goals, strategies and priorities identified by each of the BlackRock and iShares businesses
  • Implement the multi-discipline marketing campaigns targeted at specific client segments
  • Work effectively with the French Marketing Manager and sales team to successfully implement campaigns and co-ordinate projects key to delivering on the French marketing strategy
  • Review marketing results and report progress against plan, and help refine programmes based on this feedback
  • Develop a full understanding of the French investment and client landscape, and the positioning of the BlackRock and iShares brands in the French market
  • Develop a broad understanding of the BlackRock and iShares products and distribution strategies as well as the wider investment landscape
  • Degree in business, marketing or other related field essential
  • Previous experience in Asset Management marketing desired
  • Experience working in an international organisation, ideally in a matrixed environment
  • Good understanding of marketing principles across all disciplines e.g. web, direct marketing, collateral, events, media partnerships and content with a specific focus on employing client and business insights to develop highly differentiated, impactful marketing activity
  • Demonstrate an ability to manage multiple projects including the ability to drive projects forward and integrate input from multiple stakeholders while maintaining project schedules
  • Demonstrate a willingness to get involved in all aspects of marketing
  • Fluent in French and English
8

Head of Marketing Eega Resume Examples & Samples

  • Building on the company’s goals
  • Setting priorities on resources and budget according to the company’s needs as well as on sales targets
  • Deciding on value of opportunity given the promo money spent
  • The overall positioning of the BlackRock and iShares brand
  • Develop and define as well as implement the marketing strategy and corresponding client activities for each client segment
  • Close cooperation with the local business heads in order to develop strategic and business relevant initiatives
  • Strong interlink and relationship with sales (joint visits, joint sales goals)
  • Develop strong sales ideas, value-add and promotions that result in new asset generation
  • Champion new ways within the team to develop new distribution strategies and channels
  • Develop concepts to increase sticky assets in the sales channels
  • Develop new and innovative sales support tools in order to help our partners grow their business
  • Commercialise open architecture experience into consultancy tools and support tools
  • Standardise campaigns in order to quickly and efficiently respond to promotion requests across channels
  • Co-ordinate advertising and communication programmes with marketing activities including events
  • Develop themes and ideas to package existing funds
  • Proactively build atmosphere in which team members can be creative and come forward with innovative marketing ideas
  • Identify key partnerships and develop joint marketing plans
  • Develop co-marketing opportunities and concepts / develop of internet co-operations and activities with trade partners
  • Give local marketing a voice in the broader organisation
  • Motivate and develop team members to achieve their individual goals
  • Drive the development of advertising as a relevant medium for the German and Swiss market
  • Oversee all communication materials developed to ensure appropriate reflection of the BlackRock and iShares brand values and consistent messaging
  • Studies of Economics/Finance/…
  • Experience in marketing, preferably in financial service industry (Bank, Insurance, etc.) in Germany or Switzerland
  • Outstanding communication and commercial skills
  • Vast experience in distributor promotions and communication and marketing mix
  • Distribution experienced preferred
  • Strong understanding of trade partner landscape in Germany, Switzerland and Austria
  • Business thinker, holistic enterprise thinking
  • Ownership and Accountability
  • Proven people manager (already led teams)
  • Good Management and leadership skills
  • Result oriented
  • Strong networking skills
  • Very high level of organisational skills with ability to work on multiple projects / tasks
  • Able to cope with demanding schedules and tight deadlines
  • Excellent analytical and conceptual skills
  • High affinity for capital markets
  • Excellent fit to BlackRock culture
  • Good understanding of German & Swiss political and media environment
  • Good judgment on creative and conceptual work
9

Ishares Marketing Resume Examples & Samples

  • All internal and external communications, media relations and public relations efforts of BlackRock under the Head of Global Corporate Communications
  • Business management, analytics and research functions for the GMC organization under the Global Chief Operating Officer (COO)
  • Works as true partner to various internal stakeholders such as iShares Business, Strategic Product Management and Investment Strategies in Japan
  • Creation, coordination and implementation of strategic and tactical marketing plans across the full range of marketing disciplines, identifying what is needed to maximize impact
  • Support Head of Japan Marketing and help manage, develop and execute firm wide marketing activities, take a leading role when appropriate
  • Develop a deep knowledge of retail solutions and products, Japan business and marketing strategies and distribution channels
  • Implementation of Japan-specific requests where local expertise is required e.g. tailored brochures, events, invitations, etc
  • Influence messages, communications approach and content developed by investment communicators and product strategists
  • Identify research projects and work planning
  • Marketing and budget coordination for the assigned channels
  • Coordinate with Global and Regional marketers
  • Native Japanese language with fluency in English language advantageous
  • 5-8 years of experience in the marketing discipline
  • Direct experience in the Japanese investment management market and/or understand of the asset management businesses
  • A proven track record of professional and personal achievement
  • Be a proactive, dynamic and highly client-focused self-starter
  • Able to demonstrate credibility and inspire confidence
  • Excellent communication skills, including written and spoken Japanese and English
  • Expertise in marketing communications (branding / advertising / sponsorship / PR) is essential
  • Enthusiasm, self-direction; willingness to proactively take on tasks and make a contribution beyond the scope of own role
10

Asset Management Private Bank Latin Marketing Associate Resume Examples & Samples

  • Assist the LatAm Investments Marketing Manager in planning and implementing strategic marketing programs and initiatives to increase investment product penetration with new and existing clients
  • Develop and enhance sales tools and marketing materials (e.g. videos, articles, product profiles, presentations) to support front office advisors
  • Actively promote the use of new digital media and platforms in LatAm
  • Work with the Head of Latin America Marketing on market intelligence/data collection and other special projects, as needed
  • Manage and execute internal communications for new products or marketing programs, including launch emails and front office tool kits
  • Oversee compliance approval process and coordinating intranet postings, as needed
  • Support the delivery of investment thought leadership across the region
  • Liaison with international counterparts for best practices, ideas, etc
  • Investments expertise or prior experience is required
  • Ability to perform well in a deadline-driven, fast-paced environment
  • Independent and proactive learner
  • English and Spanish fluency
  • Minimum of 2-5 years of work experience in investments, marketing or financial services
11

Am-marketing Resume Examples & Samples

  • 5+ Experience in Content Development and Production, Campaign Management, Social Media Strategy, Branded Content Programs
  • Knowledge of community management best practices, crisis management, policies and procedures
  • Willingness to learn the asset management business, or already established knowledge of the asset management business
  • Well versed in new and innovative media channels
  • Expert in finding a sharp point of view and interesting new ways to engage audiences
  • Strong understanding of digital technologies, trends and social media landscape
  • Ability to manage multiple projects on various levels with different and converging timelines
  • Global marketing experience a plus
12

Am-marketing Resume Examples & Samples

  • Manage the day-to-day administration of SAVO across multiple regions
  • Content: mass editing, applying list tags, content variables, promotions, templates, guides
  • System/settings: web interface settings, mobile interface (TBD) settings, topics and forums, menus, users
  • And user groups, libraries, tag Lists
  • Work directly with multiple teams (Marketing, Product groups, Technology, Compliance, etc.) to ensure seamless and timely delivery of content for users around the globe, integration with other platforms and strategizing future system enhancements
  • Control the user experience throughout SAVO with a focus on top tier pages and approve all pages with links to top tier; act as SAVO publisher, organizing SAVO hierarchy and determining appropriate standards
  • Advise non-technical staff and guide technical decisions, including user training if needed
  • Partner with technology on entitlements integration, troubleshoot any system issues and coordinate system testing when required
  • Document system configuration, processes and procedures
  • Provide on-call support for system issues
  • Track and provide system metrics
  • 3-7 years experience working with a robust Content Management System (CMS); preferably in a financial services environment (private banking or wealth management, a plus)
  • Related experience or background in information/library sciences, including taxonomy development, information architecture and content governance
  • Strong writing, copy/editing and proofreading skills, with an eye for detail and a style that maximizes web content usability and accessibility
  • Superior interpersonal skills and verbal/written communications skills
  • Self-motivated; action-oriented with the ability to perform well in a deadline-driven, fast-paced environment
  • Must be a team player with a positive, can-do attitude
  • Experience with web systems administration, web search and analytics capabilities and internet technologies
  • In-depth knowledge of multimedia, (audio, video, animation, streaming technologies) and related software
  • Advanced knowledge of CSS, JavaScript, HTML and Adobe Creative Suite preferable
  • Bachelor’s Degree required; MBA a plus
13

Marketing Analysis Manager Resume Examples & Samples

  • Aggregate and mine new and existing data sources in partnership with marketing managers and database designers, to make it available for reporting and analytics
  • Drive the ongoing understanding and requirements pertaining to Mortgage Banking data. Work to drive continuous improvement in data and business intelligence strategy
  • Establish relationships with Marketing and business partners to coordinate campaign setup and execution, and to establish best practices in metrics and decision making
  • Source data, create online reporting, analyze, and present results and recommendations for originations marketing campaigns to marketing partners and senior managers
  • Automate production reporting processes, ensuring that controls and validation checks are in place to ensure accuracy and repeatability
  • Provide thought leadership and execute on strategies to link multiple marketing tactics (direct mail, e-mail, and digital touch points)
  • Provide repeatable, accurate and timely information to influence change within the organization
  • Communicate effectively with marketing and business partners to not only communicate reporting/analytical results, but to make recommendations to influence business partners
  • 5 years of client relationship management experience, specifically in a reporting and information services environment
  • 5 years of information analysis, insights development, and executive reporting
  • 3 years of experience in marketing campaign analytics or equivalent experience
  • Excellent writing and oral communication skills, with specific expertise in management reporting and executive writing skills
  • Strong knowledge of visual techniques for data analysis and presentation
  • Knowledge of and experience in mortgage industry a plus
14

Avp-marketing & Comm-mumbai Resume Examples & Samples

  • The candidate will be responsible for developing and implementing a media strategy which is in sync with the firm’s business objectives in India and the global media relations strategy
  • He/she will be responsible for identifying and evaluation of all media opportunities. The candidate will be responsible for conceptualizing and drafting media plans, press releases, and preparing regular briefs, MIS reports and analysis on various aspects of the corporate communications activities
  • The candidate will be required to engage with senior leadership and other key stakeholders to understand the business’ requirements
  • The candidate will be required to have strong editorial skills. This will involve understanding the organization, its business, culture, vision and values, and develop effective strategies for communicating these on appropriate channels with the intent of helping employees develop a better understanding of and appreciation for the organization
  • The candidate will also drive the firm’s internal communications agenda, which will involve devising ways to keep employees connected and effectively informed about company matters, maintaining vibrant communication channels across the intranet, emailers, communication screens and others
  • Approximately 12-15 years’ experience including at least 5-6 years in corporate communications
  • Prior experience in business journalism is preferred
  • The candidate should have proven strong writing & editorial skills
  • The candidate should know key journalists in financial services sector
  • The candidate will report in to the Head of Communications
15

Manager of Marketing Consumer Insights & Analytics Resume Examples & Samples

  • Measure, report, and analyze all key performance indicators across website, search, email, CRM, social and other key channels to support marketing and digital strategies
  • Consult with brand and digital marketing teams to develop, analyze and interpret all channels' marketing program results against strategic goals, providing guidance on prioritization and optimization
  • Analyze customer transactional, demographic, web and social data to provide predictive insights across the customer lifecycle including acquisition, engagement, retention, lifetime value and advocacy
  • Define approaches to segment customers and improve targeting across all marketing communications
  • Provide analytics support to cross-functional partners for all marketing analytics-related requests
  • Synthesize disparate findings into cogent, action-oriented recommendations and deliver persuasive oral/written presentations to brand and marketing leaders in order to gain buy-in on execution
  • Evaluate existing analysis and reporting/visualization tools, processes, and data sources to identify opportunities for enhancement and future investment
  • Work with third-parties to design and gather primary research to supplement analytics with qualitative insights
  • Offer thought leadership on analytical approaches for attacking complex and nebulously defined issues
  • 5 years’ work experience in a marketing analytics role
  • Deep web and marketing analytics skills with experience using analytics tools (Google Analytics and AdWords, Omniture, CheetahMail, SiteCatalyst, BizRate, BazaarVoice)
  • Strong understanding of retail and trends in women's apparel
  • Strong competency in Excel (charts, formulas, pivot tables)
  • Extensive experience with a broad range of qualitative and quantitative research methodologies
  • Experience with SAS, SQL and other query languages a plus
  • Advanced project management skills (e.g., setting of priorities/milestones, communication and follow-through, time management, ability to build effective partnerships)
  • Superb oral and written communication/presentation skills with an ability to present persuasively to senior leaders
  • Demonstrated skills working cross-functionally in an organization, synthesizing data from various sources and crafting cohesive, actionable recommendations
16

Marketing Sciences Analytics Manager Resume Examples & Samples

  • Develop Marketing Mix models to optimize marketing spend. Create process for effective monitoring and decision making of marketing spends (10%)
  • Develop and implement standard ROI principles/analyses and present results to Brand teams (25%)
  • Make recommendations to Brand teams and other stakeholders on the effectiveness of different tactics (10%)
  • Standardize measurement approach for programs common across business units (15%)
  • Establish/maintain data and approaches to measure tactic interactions and cross-product impact (20%)
  • Partner effectively with other departmental (MA&S) colleagues to provide holistic analytical insights (10%)
  • Represent brand-specific MS approaches to the broader team to ensure consistent analytics across the portfolio. Proactively, learn from others and share methodologies/approaches for complex analyses (10%)
  • Experience with secondary data: syndicated sales, promotional & marketing data, longitudinal patient-level data, payer data. Additional knowledge of primary market research or medical research data is a plus
  • Experience using patient level data (medical/retail claims) to analyze treatment/usage patterns
  • Relevant therapeutic area experience in Respiratory
  • Experience working with Marketing teams Recruiter: Jamie Bernard
17

Marketing Mix Analyst Resume Examples & Samples

  • Perform econometric analyses including market mix modeling and ROI Analyses according to client needs
  • Develop and deliver client presentation material
  • Maintain relevant documentation for auditing, project control and database purposes
  • Competent in using Microsoft Office packages particularly Excel. VB programming knowledge would be an advantage
18

Private Banking Marketing Resume Examples & Samples

  • In partnership with the National Sales Leadership Team, create, develop and oversee the execution of marketing strategies to support key strategic sales and marketing initiatives
  • Collaborate with the Head of National Sales to create relevant and timely sales presentations, including proper messaging and branding
  • Provide comprehensive marketing and sales support to the PBG National Sales team
  • Partner with the Wealth Management Marketing and Business Development teams to develop and execute innovative cross platform marketing campaigns to drive FA and client engagement
  • Partner with the PBG Marketing Team to deliver cohesive marketing strategies for all product offerings within the Private Banking Group that are in alignment with sales priorities
  • Analyze competitive market intelligence and product trend research to identify the attributes of clients and financial advisors most likely to be interested in PBG products; develop multimedia marketing campaigns to target these segments
  • Develop marketing and sales tools to support the National Sales team
  • A minimum of 15 years of marketing experience in the financial services industry
  • Ability to perform marketing analysis including customer profiling and segmentation; analyzing and interpreting trends
  • Develop creative solutions in highly matrixed organization
  • Knowledge of legal and compliance policies related to financial service industry a plus
19

National Promotions Marketing Intern Resume Examples & Samples

  • Assist in the development and implementation of marketing campaigns featuring incentives to join the email list such as exclusive content, contests, insider access or other opportunities
  • Support and assist in a variety of marketing initiatives that drive consideration, conversion, engagement and profitability for GolfNow including program ideation, development, execution and fulfillment
  • Identify and develop new partnerships and promotional opportunities
  • Participate in pre-project planning
  • Assist in creating analytical reports that help provide insight and measurement of marketing and sales strategies
  • Additional responsibilities as assigned
  • Must be enrolled in a degree seeking college program with background of social media and marketing experience, or working toward a degree in some facet of marketing
  • Outstanding writing & verbal skills
  • Demonstrate passion and strong knowledge of the golf, sports and/or travel industries
20

Marketing & Promotions Manager Resume Examples & Samples

  • Develops and provides strategic direction on all advertising and brand partnerships to align with overall station goals and maximize the Telemundo Denver Brand
  • Utilizing quantitative and qualitative data, collaborates with Cross-functional with cross functional teams to build and develop organic growth initiatives
  • Enhance / leverage relationships (Internal and External) to identify and activate opportunities
  • Coordinate local station campaigns, supporting the Station, Station Group, Network initiatives and specials
  • Serve as key interface with Network departments such as: Research, Entertainment, Sports and News divisions, Digital, and Sales to identify and build advertising strategies and brand extensions
  • Create, Produce, Plan, Organize, Write, Shoot, Edit and Execute exceptional (on and off-air) promotional, marketing and branding (local & network) campaigns
  • Produce News/Sweeps/Image Campaigns
  • Daily placement/control, of promo/psa inventory of on-air logs
  • Design, order and maintain promotional premiums
  • Plan, organize, staff and execute Station/Client/Network events, festivals, concerts, health fairs, etc
  • Oversee, control and maximize marketing, promotions and advertising budgets
  • Support sales teams with creative as well as help pitch, brainstorm, plan, and execute client needs
  • A minimum of 3 years of strategic planning and/or strategic marketing and promotions experience
  • Bachelor's Degree (Preferably in marketing, advertising, communications or finance)
  • Bi-lingual (English and Spanish)
  • Previous management experience required
  • Extensive Knowledge of the Denver Hispanic market
  • Intermediate to advanced proficiency with MS Word, Excel, and PowerPoint software
  • Adapts to change rapidly, handles multiple assignments well, functions well under pressure, and reprioritizes quickly without compromising quality
  • Successful candidate is highly organized and excels at planning and executing
  • Strong problem solving and troubleshooting skills
  • Possess a professional approach, proven good judgment and high ethics
  • Must be able to lift up to 40 pounds, stoop, clean, bend, and reach with hands and arms
  • Ability to understand big picture trends
  • Ability to negotiate
  • Ability to successfully build positive client relationships
  • MBA (Preferably in marketing, advertising, communications or finance)
  • Proficiency in creative software tools such as: Final Cut Pro, Adobe Photoshop, Adobe® After Effects, Adobe Illustrator, Adobe Audition and Cinema 4d
  • Must be a self-starter, highly organized with the ability to multi-task
  • Media Sales knowledge and understanding
21

Manager, Digital Entertainment Marketing Resume Examples & Samples

  • Minimum 3-5 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in presentation, creative and promotions development
  • Robust understanding of advertising within the Digital eco-system
  • Strong organizational, project management, analytical and research related skills
  • Understanding of the promotion development and execution process and experience executing promotions
  • Detail oriented with positive energy
  • Thorough knowledge of Microsoft Word, PowerPoint, Excel, and Adobe Photoshop
22

Manager, Insights & Marketing Resume Examples & Samples

  • Analyze market research data in order to build a compelling go-to-market strategy
  • Interface with sales staff and translate their needs into strategic marketing materials
  • Development of new and innovative sales opportunities and customized sales presentations
  • Analyze all available market research opportunities to support brand strategy development
  • Utilize audience research tools to position the brand effectively
  • Development of all marketing collateral materials to position Telemundo directly to clients (advertisers)
  • Build and maintain industry specific presentation decks and reference material, including scorecard and dashboard highlights
  • Partner with client development management team in order to effectively present market and audience research to clients on an as needed basis
  • Manage a team of two people including an Analyst and Senior Analyst
  • An average of 5 years of experience at an agency, media company, sales organization or in research, where the individual was responsible for account management, presentation, creative and promotion development
  • Strong written and oral communication skills – ability to communicate clearly and effectively and analyze data to develop strong selling story/distinct positioning
  • Thorough knowledge of brand and media marketing, the sales process and media in general
  • Strong research skills as it relates to market and audience research insights – specific working knowledge of Simmons, Claritas, Nielsen tools a plus
  • Strong knowledge of and proven ability to analyze Nielsen data/other Research tools
  • Knowledge of the Hispanic Consumer and how best to analyze the market opportunity as it relates to a client/category
  • Ability to generate ideas and new concepts as it relates to the sales product
  • Ability to solve problems
  • Strong interpersonal and management skills - ability to lead team and interact with internal and external clients
  • Strong Computer program knowledge (Word, PowerPoint, Excel, etc) and presentation proficiencies
  • Proficiency in Spanish a Plus
23

VP, Franchise Marketing Resume Examples & Samples

  • Interpersonal skills to buildand maintain relationships with network and cable partners, internal partners,production team, show producers, talent and sales force
  • Ability to inspire and direct ateam and to ensure their work aligns with the team vision and strategy as wellas the larger SPT vision and strategy
  • Facilitating and managingnumerous projects simultaneously in a very dynamic and evolving environment
  • Ability to execute tocompletion, on-time and on-budget
  • Excellent written and verbalcommunication skills, including the ability to interact well with internal andexternal senior industry leaders
24

Director of Marketing, Games Resume Examples & Samples

  • Bachelor's degree required; MBA a plus
  • 2-5 years of hands on experience in product marketing working in mobile games, new media, interactive entertainment, social media or ecommerce
  • Experience in most areas of marketing, including mobile, online and offline, brand and product marketing, search, CRM, social media and PR
  • Experience –and desire– to do both strategic marketing and daily execution and optimization
  • Experience developing and executing an annual or brand specific marketing plan
  • Experience with media buys, traditional and digital and solid understanding of online advertising platforms & related metrics (Facebook is preferred)
  • Experience operating in or leading an agency to develop breakthrough creative campaigns, from brief to final approval and launch
  • Experience with A/B testing
  • Ability to analyze game metrics, interpret data and drive recommendations
  • Ability to be flexible on a day to day basis with task priority
  • Proven project management skills and ability to manage multiple projects in a fast paced environment
  • Passion for product marketing and games
  • Exceptional quantitative analysis skills
  • Experience working in SEO and/or SEM a plus
25

Analyst, International Marketing Resume Examples & Samples

  • Develop and maintain monthly promotional planning documents
  • Support development and execution of social programming
  • Work with creative team to provide materials to key distribution partners such as Xbox, Playstation, IOS and Android for on-going promotions and features
  • Track progress against established departmental goals and key performance indicators; analyze performance and pro-actively suggest areas of opportunity
  • Lead strategic data analyses of marketing activities, and performance on all platforms, identifying actionable insights and making recommendations to enhance metrics
  • Work with internal teams (Programming, Product, PR/Communications, Distribution and Video Operations) to support and execute launch plans for new content
  • Understand key market information and entertainment landscape to create relevant content for social, CRM, etc
  • Present updates to International department leads with progress of all marketing efforts
  • 2-4 years of hands on experience in marketing, with a preference for entertainment marketing
  • Understanding of digital marketing, digital content and the digital marketplace
  • Demonstrated success in owning projects and meeting pre-determined metrics
  • Skilled in project management and detail oriented
  • Knowledge of all things Social Media (Facebook, Twitter, Get Glue, Foursquare, YouTube) and interest in up and coming social trends
  • Ability to translate internal and external consumer data in actionable insights
  • Passion for digital marketing
  • Knowledge of/experience in competitive environment in CA and AU a plus
26

Fall Marketing Intern Resume Examples & Samples

  • Develop and maintain sports & entertainment media databases
  • Aid in community outreach development & grassroots marketing efforts
  • Coordinate & manage social media & website tracking reports
  • Strong writing skills (writing samples are required for review)
  • Working knowledge of social media platforms (Facebook, Twitter, Instagram, Foursquare, Flickr, YouTube, etc.)
  • Work directly with Marketing Director to plan and execute events for clients, including, but not limited to the Houston Dynamo, US Soccer, USA Rugby, and third party promoters
  • Support all marketing initiatives, campaigns, programs, events, appearances, etc
  • Set up and management of media will call, press box & media workroom on events days
27

Spring / Summer Marketing Intern Resume Examples & Samples

  • Manage & grow social media program and networks
  • Research & organize sales/booking opportunities
  • Assist other stadium departments as needed
  • Develop & co-manage social media campaigns in conjunction with Marketing Director
  • Press conference room set up for special announcements as well as game/event day media events
28

Director of Marketing, Trutv Resume Examples & Samples

  • Create strategy & updates for truTV shows including media plan development across paid (TV, print, OOH, radio, digital, social) and unpaid platforms (apps, social communities etc.)
  • Manage the strategic, tactical development and implementation of off-channel marketing initiatives that build and promote brand equity in the eyes of the consumer and other business constituents
  • Manage a team of employees that actively exhibits accountability, collaboration and innovation
  • Manage social media strategic development and agency partners as appropriate
  • Track all financial aspects of the department’s expense budget and projections such as media plans, barter evaluations, spending, payment schedules and added value expenditures
  • Have in-depth knowledge of competitive, best of breed industry initiatives to ensure that truTV is at par with the best across all media
  • BA or BS in Marketing or equivalent work experience
  • 7+ years Marketing experience with a background in trade/consumer marketing preferred
  • Strategic project leadership experience
  • Consumer research experience
  • Persuasive presentation skills
29

Marketing Co-ordinator Resume Examples & Samples

  • Responsible for managing the calendar and schedules for the Head of Department
  • Manage the travel & stay arrangement for the team as required
  • Claim official expenses in SAP for the Head of Department from time to time as required
  • Involved in the co-ordination and backend operations of all marketing and other activities/campaigns being rolled out by the team
  • Co-ordinate with various internal stakeholders across other departments to ensure smooth and timely deliveries of activities and execution of required paperwork/documentation
  • Must be a Graduate
  • 5 – 6 years of relevant administrative/co-ordination experience in an MNC
  • Prior experience in handling marketing related activities and co-ordination for 2 – 3 years
30

Marketing Product Executive Director Resume Examples & Samples

  • Drive the strategy and execution behind the marketing product roadmap
  • Be responsible for the Card-linked statement credit platform, including the initial implementation via Chase card brand email channel and rollout through additional distribution channels (e.g., mobile, Chase.com)
  • Rollout, manage and grow the offers, loyalty, gift card and business intelligence business
  • Develop and manage products that grow merchants’ top line by providing promotional messaging to Chase customers through Chase (and potentially non-Chase) channels – including offers and loyalty solutions
  • Leverage those products to increase merchant engagement with the CCSo product suite and growing consumer engagement with Chase credit and debit card brands
  • Complement the loyalty and offers suite by focusing on changing consumer behavior with business intelligence products that allow merchants to understand their consumers’ behavior
  • Oversee the management of Chase Gift Card business unit
  • Foster a high quality product development, marketing, operations and sales team
  • Typically requires 10+ years experience in product management/development with strong P&L responsibility and people management experience
  • Computer science / systems development expertise
  • Experience with digital offers and/or loyalty or associated digital commerce systems,
  • Experience with development, management, and marketing of consumer commerce internet products (e.g. shopping, travel, local)
  • General management of a consumer internet product and business
  • Experience with credit card marketing strategies
  • Experience with overseeing development of consumer internet applications
  • Knowledge of internet advertising business strategies and systems
  • Experience effectively leading multi-faceted business teams
31

Cib-marketing Employer Brand Resume Examples & Samples

  • Partner with global employer brand team to build and develop a coherent regional Asia Pacific campaign, as part of the firm’s global recruiting brand; including region-specific content, with an eye to leverage, share and help apply best practices to other regions
  • Take part to lead work streams on global employer brand projects
  • You will take ownership and champion selective APAC countries campaigns as well as developing marketing strategies on the corporate recruiting programs, including
  • Drive new ideas and strategies that will make our marketing outreach competitive and best in class
  • Develop presentations that synthesize research, recommendations and updates for key stakeholders
  • Implement key components of the campaign into Asia countries / recruiting programs, including
  • Work closely & coordinate with agency/vendor to implement marketing components
  • Strong interpersonal skills required for managing relationships with business stakeholders
  • Strong analytical skills, including the ability to synthesize data points and make recommendations
  • Ability to think creatively, to help suggest strategy and raise creative ideas
  • Digital and social media savvy
  • Detail oriented with a high standard for accuracy; ability to multi-task in high-pressure, fast-paced environment
32

CMR Marketing Internships Resume Examples & Samples

  • Demonstrated strong organizational skills with attention to detail
  • Demonstrated computer proficiency in PowerPoint and Excel
  • Bachelor’s degree in Business Administration, Marketing, Finance or equivalent
  • Demonstrated experience with developing and interpreting analytic program results
  • Proven hands on experience managing Excel spreadsheets and reports
  • Proven hands on experience using Photoshop
  • Proven knowledge of HTML, HTML 5, or equivalent web development language
  • Ability to communicate and work with all levels of leadership
  • Currently enrolled as a Junior or higher in a U.S. college/university, earning a degree in Marketing, Business Administration or Statistics
  • Minimum 3.0 GPA in major
  • Log into your dashboard at disneyinterns.com
  • Click the link labeled "edit profile info"
  • Click on the “Attachments” Tab
  • Be sure your document is titled in this format: FirstName_LastName_Transcript
  • Select a document type of "Other"
33

Associate, Ishares Uswa Marketing Resume Examples & Samples

  • Manage event program deliverables, including marketing communications, collateral, registration/invitation copy, promotions, logistics, surveys, and sales communication
  • Provide on-site support as needed
  • Support third-party conference deliverables, including marketing communications, event planning, exhibit design, staffing and exhibit scheduling, registrations, collateral ordering, hospitality arrangements, promotions, lead generation, logistics, ordering of show services, and field sales communications
  • Manage integration of attendee data from events and conferences into Sales Page
  • Run, maintain and analyze regular and ad-hoc reporting and analyses using CRM tools, working with Metrics and Analytics team to support ongoing event and conference program strategy
  • Collect and manage RSVP process, registration, question and event survey results, and attendee profiles to support pre- and post-conference communications for internal distribution
  • Maintain master calendar of events and conferences with other business groups
  • Coordinate with sales teams to compile quarterly event plans
  • Facilitate scheduling with external and internal speakers as needed
  • Produce and manage compliance approval of basic event marcom (invitations, agendas, pre-approved presentations)
  • Order collateral, promotion items and onsite branding as needed
  • Coordinate event logistics (booking venues, catering, a/v) with BlackRock Corporate Events team, or manage independently as circumstances dictate
  • 3-4 years’ experience in marketing project management, sales project management and/or event project management
  • Ability to plan and manage projects at both strategic and tactical levels, manage complex project timelines, juggle competing priorities, and keep project teams on track
  • Proven experience interfacing and negotiating with internal business partners and external groups at all levels and across multiple functions, including sales, creative vendors and third-party conference representatives
  • Excellent written, oral, interpersonal and collaboration skills
  • Positive attitude, strong ethics, team player with a strong attention to detail
  • BA/BS (or equivalent experience) required
  • Experience in the investment/asset management industry or experience working with financial advisors a plus
34

VP-private Wealth Management Client Segment Marketing Resume Examples & Samples

  • Collaborate closely with the PWM leadership team on executing key business initiatives and strategic programs
  • Continue to drive the development of the ultra-high net worth marketing strategy and platform through websites, brochures, social media and other collateral
  • Partner with PWM product groups in delivering a cohesive marketing strategy for the suite of offerings within PWM
  • Work hand in glove with advisors and their teams across the United States to develop tailored marketing strategy and content
  • Analyze the competition for trends, changes, weaknesses to assess impact and opportunities
  • Help devise and execute strategic events to encourage Private Wealth Advisor and client engagement
  • B.A. or B.S. with a concentration in Marketing, Communications or English a plus
  • A minimum of 10 years of marketing experience in the financial services industry; experience in private wealth or ultra-high-net worth related businesses preferred
  • Ability to perform marketing analysis, including customer profiling and segmentation; analyzing and interpreting trends
  • Develop creative solutions in ambiguous situations
35

VP-institutional & Mass Affluent Client Segment Marketing Resume Examples & Samples

  • Continue to develop marketing material that support strategic initiatives and programs
  • Lead internal and external campaigns to promote the businesses and offering
  • Partner with various internal stakeholders and external partners to advance the business mandates
  • Proficiency with Word, Excel, PowerPoint required
36

Marketing Assistant Director Resume Examples & Samples

  • Create moderate-to-complex communications for leaders. These should inform and motivate various internal and external constituencies about markets, client and other functional/internal client programs, and on developments affecting the strategy
  • Draft and execute actual messages through a variety of media. These include webcasts, videos, speeches, meetings, presentations, emails, the Daily Connection, the Weekly Chronicle, Community HomeSpace and voicemails
  • Gain an understanding of the markets or their respective functional practice/internal clients
  • Work with senior leaders to develop plans to effectively communicate strategic objectives and initiatives
  • Create, develop and manage the project scope and schedule for simple-to-complex multiple projects. Plan, assign and manage resources appropriately
  • Develop relationships with project stakeholders and manage their expectations. Negotiate with and influence project sponsors on project specific items
  • Understand the environmental factors affecting Ernst & Young, the practice, and its markets
  • Gain an understanding of the objectives of client service, operations, strategy, and Area management
  • Respond with poise and confidence to inquiries on communications from all levels of management within the firm
  • Present complex ideas and anticipate potential objections. Communicate any ramifications of decisions and issues to project stakeholders, and present alternatives
  • Often act as project manager for large projects, or direct many activities of a major staff function
  • Comfortable working across service lines, industry and/or your respective functional practice/internal client group
  • Confident discussing key business issues with management
  • Demonstrated teamwork and leadership skills, including the development of junior staff
  • A minimum of 7 years marketing experience
37

Marketing Analyst / Associate Resume Examples & Samples

  • Strategy & Brand
  • Client Marketing & Client Communications
  • Support sales force with marketing activities, understand client relationship and client business models, develop and implement marketing plans and programmes accordingly together with the Head of Growth Markets (Institutional Marketing team, London)
  • Close working relationship with sales teams and institutional marketing teams on a day to day basis as well as working with the centralised (shared) marketing functions as relevant (such as events, digital marketing, creative services)
  • Execution of local institutional marketing campaigns in line with pan European strategy & messaging across complete marketing mix designed to promote BlackRock as a local asset manager, acquire and retain assets and overall embed BlackRock into clients business as a preferred partner. Areas of focus include
  • Planning, coordinating and executing of Swiss and German marketing content
  • Newsletters
  • Production of summaries and email distribution of relevant thought leadership material
  • Other capability / corporate literature as needed (conferences etc.)
  • Plan and deliver a market relevant and high quality German and Swiss events programme
  • Development and delivery of local events working with marketing team and in partnership with sales teams or other subject matter experts
  • Adaption and delivery of event format used in other Tier 1 institutional markets as relevant
  • Ownership of the Swiss and German institutional websites. Content management (working in partnership with Digital Marketing) to ensure sites are topical, relevant to local markets, up to date and in line with global institutional we strategy and messaging
  • Working with media partners, investment comms team and internal advertising team on media/advertorial plans
  • Develop other marketing and sales support material as needed
  • Involvement in the measurement and engagement metrics programme overall with responsibility for delivery of the metrics on German and Swiss institutional marketing activities
  • Execution of internal campaigns and generation of excitement around marketing activity for Swiss and German markets
  • Some pan-EMEA marketing project involvement as required
  • Creative and self-motivated. Work collaboratively in a high performance team
  • Flexibility and comfortable when plans change
  • Ability to work effectively both independently and in a team environment – adaptable, reliable with a strong ‘can do attitude&#8217
  • Have a strong attention to detail and be able to multitask
  • Organisational and analytical skills
  • Excellent spoken and written English, German as a native language
  • Degree in business studies, economics, communications or professional qualification and relevant professional experience (minimum: 3 years) in a related field or role
  • Experience in an international environment would be a plus as would the appetite to increase knowledge of institutional clients and businesses, enhancing strategic marketing input across projects
38

Investor Services Marketing Analyst Resume Examples & Samples

  • 2 years marketing and communications experience from a leading financial institution – experience in Markets highly preferred
  • Experience working in complex global institutions with teams and functions across multiple geographies
  • Bachelor’s degree required/Graduate degree preferred
  • Must be organized and proficient at prioritizing and multi-tasking
  • Ability to interact at all levels
  • Highly-effective influencing skills; the ability to be persuasive towards internal and external constituents
  • Ability to work as part of a team or individually on a proactive or reactive basis
  • Professional demeanor in all facets
  • Exercise high levels of discretion and manage confidential information on a regular basis
  • Excellent communication skills, written and oral
  • Flexibility and ability to demonstrate initiative
  • Proven proficiency in Microsoft applications, including advanced PowerPoint, Excel, Word,
  • Experienced in the use of Graphics applications and Digital Marketing Tools a must
  • Experience using graphics programs including InDesign and Quark preferred
39

SVP, Marketing Resume Examples & Samples

  • Roll your sleeves up and get your hands dirty every day (this is first on the list for a reason)
  • Assist the television production group and other senior management in crafting the overall marketing strategy for Lionsgate– ever mindful of meeting and exceeding growth targets
  • Bachelors degree; MA or MBA is a plus
  • Minimum 7-10 years of industry experience an absolute must with ever increasing responsibilities
  • Established working relationship with clients and vendors in the global TV marketplace is a huge plus!
  • Exceptional communication and analytical skills
  • Ability to effectively handle multiple competing priorities and to interact with diverse groups with flair, poise and tact
  • Obsessive attention to detail with the ability to multitask and prioritize while ensuring flawless execution
  • Ability to identify, analyze and solve challenges across functional areas, especially sales and marketing, contractual/legal and technology
  • Expert in Excel, PowerPoint, Word, and Outlook
40

Marketing RFP Specialist Resume Examples & Samples

  • Complete any type of RFP, information or due diligence questionnaires assuring consistency and accuracy of information and timeliness of responses
  • Develop strong relationships with capability managers, portfolio managers, client service, consultant relations, legal and compliance with particular attention to developing strong investment/product knowledge
  • Be the trusted source of information. Respond to requests/questions from various client groups with regard to data and information
  • Maintain our image and positioning in the marketplace through development and maintenance of RFP responses and relevant data on internal and external databases
  • Contribute to the RFP marketing team by participating in cross-training and supporting other projects as needed
  • Support the Operational Risk Framework effort (SOX)
  • LI-N
41

Am-global Investments & Wealth Advisory Marketing Resume Examples & Samples

  • Assist Marketing Manager in executing marketing programs to increase penetration of investment and wealth advisory products with new and existing clients
  • Help create sales tools to support front office advisors (articles, product profiles, presentations) Manage internal communications for new marketing pieces, including launch emails and front office tool kits
  • Provide organizational and administrative support such as overseeing compliance approval process, scheduling large meetings and coordinating intranet postings
  • Strong writing, editing and organizational skills
  • Strong interpersonal and communication skills, with an emphasis on attention to detail
  • Independent, proactive learner who is not afraid to ask questions
  • Facility with Adobe, PowerPoint and Excel
  • Minimum of 2 years of work experience in investments Marketing or Financial Services
  • Interest in Marketing, Communications or other business discipline
42

Senior Associate of Marketing Resume Examples & Samples

  • Identifies messaging and tangible selling hooks for each product release as well as for genre and thematic campaigns
  • Develops press materials and advertising copy.Manages budget development and expense projections for assigned campaigns
  • Coordinates vendor and freelance relations for assigned campaigns, including designers and marketing and PR firms as applicable
  • Executes media buys
  • Pitches and follows up with media outlets
  • Directs development of creative and sales assets to meet communications goals of marketing and publicity plans
  • Creates implementation and tracking schedules for all assigned marketing and publicity campaigns ensuring all stakeholders are aware of planned efforts, due dates and responsibilities
  • Tracks marketing campaign results and generates data reporting for measuring effectiveness and ROI
  • Creates product descriptions populating catalogs and product-specific sales materials, focusing on needs-based messaging and meeting all input deadlines
  • Develops presentations for sales conferences and author training as assigned
  • Assists in trade show and conference planning and materials development as assigned
  • Manages direct-to-consumer email marketing programs and use of social media platforms belonging to the division, and coaches authors on the same
  • 3-5 years experience in marketing, publicity, or other communications field
  • Some familiarity with commercial fiction, and understanding of advertising and publicity best practice
  • Some relationships in place with advertising reps and media outlets
43

Marketing Channel Manager Resume Examples & Samples

  • Develop buying strategies, recommends educated placement using fundamental media math calculations for maximizing dollars plus handles media RFPs and negotiations across traditional and digital channels with outside media companies
  • Leverage competitive intelligence on market positioning, advertising landscape, share of voice and budget allocations across various media connections including but not limited to: television, print, digital, mobile, social, event and outdoor
  • Recommend optimal media budgets based on client goals, budget parameters, industry and competitive insights
  • Work with Brand team to obtain pricing and inventory avails to create and execute the most optimal media mix using Tribune assets
  • Build and participate in client-facing marketing presentations demonstrating recommended strategies and tactics that accomplish client goals
  • Serve as a primary marketing contact and participate in regular client meetings presenting go-to-market plans, strategies, tactics and KPIs
  • Collaborate with Sr. Integrated Marketing Manager and Campaign Manager to optimize media plans to maximize spend, lead performance and ROAS across channels
  • Utilize Tribune’s company asset and work across departments (e.g. Editorial, Sales, Broadcast, etc) to gain opportunities to increase reach
  • Work closely with Project Marketing Manager for campaign pre-planning (aligning creative vision and assets with media plan) and to obtain final creative deliverable on time and within budget
  • Create and manage budgets, forecasts and media billing reconciliation
  • Bachelors degree in Marketing or Business related discipline, MBA a plus
  • 5+ years of experience in media planning and buying across online and offline channels
  • Knowledge of “media math” and language such as CPM, CPA, CPC, ROAS, modeling, forecasting, cost negotiation & budgeting
  • Demonstrated accomplishments in media campaign development, channel attribution application and positive Return on Ad Spend (ROAS) results
  • Experience using DoubleClick/Dart ad-serving technologies
  • Strong business acumen with proven ability to manage, sell and work effectively across multiple business units, levels and companies both internally and externally
  • Accomplished range of skill from high-level strategic thinking to creative and detailed execution
  • Highly articulate, professionally polished and assertive with solid written, verbal and presentation skills
  • High level of creativity, innovation, problem solving skills
  • Self-motivated with ability to work independently
  • Has a sense of humor
  • Can laugh at one’s self
44

Internship Sponsorship Marketing Resume Examples & Samples

  • Assisting in managing database of all owned advertising media assets
  • Learn to track specific asset performance for individual teams/clients and make recommendations
  • Understanding of how to QA placement, tracking codes, links for TM controlled online assets
  • Inspect layouts and advertising copy and other promotional material for adherence to brand specifications
  • Learn how teams communicate internally and use those skills to follow up on certain projects
  • Must be eligible for school credit (and able to supply a letter from sponsor/administrator upon request)
  • Must be able to commit to a minimum work schedule of 20 hours per week and a maximum of 30 hours per week
  • Must be able to show eligibility to work in the United States
  • High proficiency in MS Office, particularly Excel
45

Director, Mobile Marketing Resume Examples & Samples

  • Liaise with national marketing team and business unit stakeholders to drive widespread use of mobile marketing technology
  • Advocate mobile’s role as a key marketing vehicle within the organization and be the division’s liaison to the product
  • Drive fan engagement and ticket sales by planning, executing and optimizing direct-to-consumer campaigns via in-app messaging (iOS and Android) as well as SMS
  • Work hand-in-hand with development team to maximize existing technology and serve as a stakeholder to drive new technology development
  • Continually improving mobile KPIs through methodical AB tests and campaign data analysis, and develop a focus for the organization on a few key, most efficacious mobile marketing tactics
  • Grow Live Nation app downloads and support new product launches working with various marketing verticals to develop and execute cohesive, effective programs
  • Prepare reports, presentations and general updates regularly and as needed to audiences of varying technical expertise and levels of responsibility
  • Manage 3rd party vendor/agency relationships
  • Management of SMS program
  • Actively monitor competitive practices and other mobile industry movement / standards to ensure that Live Nation remains “best-in-class”
46

Marketing Intern Venues & Tours Resume Examples & Samples

  • · Learn Ticketmaster.com content guidelines
  • · Develop Photoshop skills necessary for use in customizing images for TM.com and Alerts
  • · Gain email best practice knowledge as well as experience in deploying email campaigns
  • · Learn reporting tools and how to measure success by setting up and tracking client promotions and marketing exposure
  • · Work with our Venues & Tours Marketing team to develop skills needed for creating compelling and engaging client presentations
  • · Gain real world experience by working with our Venues & Tours Marketing team on day to day activities
  • · Develop planning, organizational and time management skills
  • · Other duties as assigned
47

Marketing Promotions Intern Resume Examples & Samples

  • Gain working knowledge of promotional website operations
  • Develop quality assurance skills through review of participating offers and marketing placements, including tracking codes and links
  • Increase Microsoft Excel skills by regularly updating/maintaining master promotions documents
  • Understand effective content marketing channels and tactics including e-mail, social, web merchandising, affiliate and partner advertising, SEO, SEM, etc
  • Learn how to analyze and evaluate specific offer and/or campaign performance through reporting
  • Increase analytical skills by tracking marketing exposure for various programs and promotional campaigns
  • Learn about Ticketmaster retail promotions with key partners such as Walmart, Taubman, etc
  • Practice effective communication with internal teams and field marketing staff
  • Develop planning, organizational and time management skills through participation in Marketing Promotions team meetings, activities and special research projects
  • Must be able to receive academic credit from his/her college or university prior to starting assignment
  • Undergraduate students only; must be currently enrolled in an accredited college, university or trade school majoring in business, marketing, communication or related field (able to supply a letter from sponsor/administrator upon request)
  • Local applicants only – position is located in Hollywood, CA
  • Must be able to commit to a work schedule of 2-3 days per week (Monday-Friday) for a minimum 20 hours per week
  • General knowledge of the live entertainment, music and/or ticketing industries a plus
48

Director of Marketing Resume Examples & Samples

  • Conceive ideas, craft integrated proposals, and present concepts to top Rodale advertising clients
  • Work closely with individual Rodale brand management teams, sales staffs and marketing staffs to effectively utilize Rodale brand assets
  • Manages the Corporate Marketing team
  • Create and produce sales materials at the direction Executive Director
  • Manage outside vendors, freelancers and production teams
  • 8+ years of marketing experience, plus strong digital and integrated experience
  • Very strong writing and presentation skills
  • Strong organizational skills with attention to detail
  • Familiarity with standard software: Word, PowerPoint, Keynote, Excel, Acrobat
  • Detail oriented, organized and ability to manage multiple projects and priorities
49

Senior Director of E-commerce Marketing Resume Examples & Samples

  • Develop and execute digital marketing strategy and initiatives across all digital media channels from concept to launch
  • Lead and manage all aspects of direct-to-consumer online marketing including the areas of SEO, paid search, retargeting, display ads, email marketing, affiliate marketing, syndication of content into paid channels etc
  • Develop digital marketing programs to support awareness, customer acquisition, customer retention and development , digital advertising, email marketing, social media and mobile marketing, etc
  • Develop the marketing roadmap and measurements for the collection and analysis of actionable analytics (Omniture Analytics, SiteSpect A/B Testing, Rich Relevance for Recommendations, ad hoc metrics, etc. on web and mobile platforms) that can guide continuous improvements in our customer acquisition, retention, and action funnel and conversion to purchase performance
  • Provide analytics on effectiveness of all digital marketing and ecommerce activities Execute trend analysis, monitoring and competitive benchmarking
  • Continuously identify new opportunities for Guess and all brands to acquire new customers online
  • Be a testing machine – rapidly develop and launch both qualitative and quantitative A/B and multivariate tests
  • 10 years of hands on experience managing online marketing, with demonstrated success in leading online marketing programs and developing a team of professionals
  • Demonstrable track record of success in developing, initiating, analyzing and adjusting user acquisition and retention campaigns and investments
  • In depth knowledge of Adobe Marketing Suite: Site Catalyst, Search Center, Test and Target, Campaign, Data connectors, Report Builder, Social etc
  • Strong analytical and problem solving capabilities, with an orientation to details, at both the strategic and executional levels
  • Proven track record in developing email strategies, segmentation, list management, and content management to optimize engagement and continuously improve results
  • Thorough understanding of A/B and multivariate design and analysis of experiments
  • Strong written and verbal communication skills and outstanding attention to detail
  • Experience hiring and developing high-performance teams
  • Should be self-motivated, results-oriented, and a team player
50

PCM Marketing Products Senior Manager Resume Examples & Samples

  • Minimum of twelve years proven and progressive marketing experience or equivalent, including a minimum of five years proven product management experience or equivalent
  • Bachelors degree in business, marketing, related field or equivalent experience
  • Strong managerial, communications, negotiations, project management, planning, organizational, lateral thinking and analytical skills
  • High level of knowledge on the Cash Management industry
  • Ability to handle multiple projects simultaneously, prioritize existing workload, adapt and respond quickly to changing requirements and motivate and develop staff
  • Ability to work with the PCM team to develop and deliver effective marketing programs/communications to support business goals
  • EEO/AA/Minorities/Women/Disability/Veterans
51

Director of Marketing, Delmarva Resume Examples & Samples

  • Oversee development, communication and training of reports and tools for field access to market intelligence and information
  • Manage the development and execution of local marketing campaigns to ensure brand messages are consistently built across multiple channels meeting revenue volume goals and brand perception objectives
  • Ability to build and direct a sales support organization and the ability to gain and maintain a deep understanding of the markets and associated industry trends
52

Director of Marketing New Jersey Resume Examples & Samples

  • Develop marketing and sales support plans, including implementation of regional and corporate market development strategies
  • Manage business-to-business social media strategies to support and evaluate local market's marketing efforts, service issues, content engagement and overall messaging; building the 'voice of the customer' in everything that we do
  • Senior leadership level experience with track record in building and managing a highly effective team
  • Demonstrated responsibility and accountability for delivering significant revenue in a competitive business-to-business environment
  • Excellent organizational, written and verbal communication skills
53

Director, Institutional Marketing Resume Examples & Samples

  • Collaborates with institutional team leaders/peers to develop near- and long-term institutional marketing strategies and oversees the implementation of all Calamos institutional marketing efforts
  • Ensures the flawless execution of marketing support for all stages of the sales cycle including: the online marketing mix (web, e-mail, etc.), advertising and direct response, investment and attribution commentary, whitepapers and thought leadership pieces, newsletters, presentations and other marketing collateral
  • Targets institutional marketing efforts towards a variety of key institutional audiences
  • Identifies and tracks metrics to measure success of marketing efforts
  • Works closely with the Institutional Distribution Strategy Team
  • In concert with the head of marketing , creates and defines processes and procedures for improving the overall Institutional customer experience via regular interaction with the Institutional Client Service team
  • Maintains in-depth knowledge of investment and institutional marketing practices and stays current on trends within the institutional marketplace
  • Handles special projects and performs related duties as assigned
  • Bachelor’s degree required, preferably in Marketing, Master’s degree preferred and professional designations a plus
  • 10+ years of marketing experience within an asset management or investment management firm
  • 5+ years institutional-specific experience preferred (within a large asset management firm, boutique investment firm, private bank, family office, etc.)
  • Must have a deep understanding of the institutional marketplace, including Consultant intermediaries, DB/DC, F&E, public plans and Taft-Hartley plans. Experience in FIA channel a plus
  • Must have a thorough understanding of capital markets and an ability to translate proprietary investment process, philosophy and products into compelling messaging for professional buyers
54

Marketing IT Service Manager Resume Examples & Samples

  • Minimum 6 years of experience
  • Bachelors Degree (Computer Science preferred)
  • Demonstrates extensive ability and success identifying and addressing client needs, developing and sustaining deep stakeholder relationships using networking, negotiation and persuasion skills to identify and establish/mature service opportunities, preparing and presenting complex written and verbal materials, and defining resource requirements, project and service workflow, budgets, and lean management
  • Demonstrated proven extensive ability and success as a team and thought leader creating a positive environment by monitoring workloads of the team while meeting expectations and respecting the work-life quality of team members, providing candid, meaningful feedback in a timely manner and keeping leadership informed of progress and issues
55

Director Lifecycle Marketing Resume Examples & Samples

  • Lead the development of new campaigns to drive customer growth and retention
  • Oversee resources in executing the strategies on time and within budget
  • Manage activities including target segmentation, offer, message, contact, communication channel, and ROI analysis
  • Develop and execute omni-channel marketing test strategies that focus on continual increase in customer response and cost optimization
  • Collaborate with internal HSN partners including Call Center, Marketing, Merchandising, Consumer Insights and Digital teams in the development of campaign strategies that create optimal user experience to maximize engagement and conversion
  • Analyze and interpret campaign effectiveness, identify key drivers of campaign response, and assess impact of marketing touch-points (internal/external) to determine ability to scale initiatives and drive significant impact to the business
  • Collaborate with campaign management and CRM team in identifying on-going data needs and requirements to optimize marketing strategies and provide effective measurements of success
  • Communicate results and recommendations to management and stakeholders
  • Proactively identify and resolve issues that may impair the team’s ability to meet timelines and business objectives
  • Bachelor’s degree in Marketing, Communications or Business Management
  • Knowledge and experience of marketing techniques within the digital space is preferred. Strong strategic thought leadership and the ability to synthesize information and needs is essential
  • 7-10 years of experience in a marketing role, preferably with exposure to multi-channel campaign touch points
  • Experience with leveraging targeting criteria, file scoring and segmentation
  • Strong marketing skills, data interpretation capabilities and analytical curiosity
  • Must be able to relate results, findings and recommendations in a meaningful way to business constituents
  • Experience managing and conducting multiple projects at various stages of project cycle on time
  • Prior experience with managing direct reports
56

WW Relational Marketing Consumer Insight Resume Examples & Samples

  • Support the Consumer Insight team with the planning execution of activities aiming at providing the corporate and regional areas with the standard and recurrent reports
  • Support the Consumer Insight team with the planning and execution of the analysis and reporting that support the WW Relational Marketing Campaigns creation and deployment (client targeting for campaigns, redemption analysis, etc.)
  • Constant interaction with the Consumer Insight team to acquire instructions and training on the analytics systems and on the processes of data collection, management and marketing campaign
  • Interaction with the other areas within the WW Relational Marketing team
57

Manager, Omnichannel Marketing, SEA Resume Examples & Samples

  • Develop and drive 360 degree omnichannel implementation toolkits for all sports performance and sports style campaigns across SEA
  • Develop and roll out a solid omnichanel strategy that can be implemented across the region
  • Establish and drive omnichannel communication plans/ strategies and manage detailed retail budgets for SEA per aligned marketing calendar
  • Ensure global/ regional marketing guidelines are upheld during execution of all brand communications across SEA markets and channels
  • Implement omnichannel brand communications plans across respective categories, within brand guidelines, integrating windows, in store communication and tactical
  • Establish mid and post campaign analysis
  • Manage the translation into cost efficient plans and implementation across all appropriate channels and tools
  • Work cross-functionally with the market Retail and Marketing team to pro-actively assess any performance issues and develop the Retail Marketing solutions as appropriate
  • Responsible for Omnichannel Consumer Intelligence and drive the successful implementation of Consumer Profile Mapping across all channels for brand adidas
  • Own and manage omnichannel Marketing Activation budget
  • At least 5 years’ experience with a mix of consumer, ecom, trade and retail marketing
  • High level of project management, budget management and scheduling
  • Experience from working in fast fashion Retail
  • Market level experience (working at national/ subsidiary head office environment or equivalent)
  • Advanced competence with office suite of software, knowledge of SAP, adobe InDesign and Photoshop
  • University degree in business with retail/marketing focus and ideally some exposure to sports/fashion or a university degree in sports/fashion with marketing focus or other exposure to marketing
58

FID, Client Marketing, ANL Resume Examples & Samples

  • Ongoing business development and support/logistic planningaround firm marketing activities
  • Maintain product-related marketing materials such as genericFID presentations, Ideas that Lead webcast materials and product line factsheets/FAQs
  • Collaborating with Product Management to keep productinformation current as well as on ad-hoc projects
  • Interact with several cross-divisional departments within theBank , including Corporate Events and Corporate Communications, to supportvarious marketing initiatives
  • Able to provide strategic anlaysis around client activity andinterests based on various marketing efforts and campaigns
  • Track and manage the Fixed Income Awards process
  • Track and manage the Fixed Income Awards process Requirements
  • University degree or equivalent higher education in technology, engineering, business management, economics, banking or finance; anadditional education (e.g. PhD, MBA, Masters) is an asset
  • 1-3 years of experience in financial services and/ormarketing in a related field
  • Interest in and familiarity with FID products and markets,general inquisitiveness and interest in solving problems
  • Excellent verbal communication skills and presentation skills, with the ability to engage in concise effective discussions
  • Advanced Excel, Word and PowerPoint skills
  • Highly organized, detail oriented, and motivated to drive projects independently
  • Accurate, reliable and able to assess the overall picture as well as the details
  • Proactive, with strong interpersonal skills and ability to interact with colleagues and management across various businesses
  • Able to work well as part of a small tightly knit team
  • Ability to work under pressure and to prioritize projects and deadlines
59

CIB Marketing Resume Examples & Samples

  • Apprentice under and impact the agendas of senior management
  • Drive execution of J.P. Morgan’s highest priorities and top strategic initiatives
  • Develop expertise in a variety of functions and businesses
  • Fundamental understanding of financial products and global markets
  • Ability to communicate effectively, verbally and in writing
  • Outstanding ability to apply quantitative analytical approaches and envision information in graphical or pictorial form
  • Experience working with databases, including Access, and analytic tools such as SPSS
  • An strong academic record (GPA of 3.5 or higher) with substantial quantitative coursework, e.g, in statistics, computer science, or quantitative methods for social sciences
  • Excellent and efficient skills using MS Excel and PowerPoint tools (absolutely required)
60

Director of Marketing Resume Examples & Samples

  • Responsible for the marketing of Bible Group initiatives primarily supporting new release and backlist title sales goals
  • Develop marketing strategies which appropriately utilize paid, earned, and social media
  • Lead in titling and cover direction
  • Establish detailed creative briefs for in-house creative team, agency, or freelancer on campaign concepts driven by consumer profiles, product concepts, and channel partner requirements
  • Implement communication plans for internal, partner and consumer information sharing
  • Create multi-faceted Marketing Plans with a consumer focus on brand stories, new product launches, signature backlist titles, and umbrella product linesResponsible for planning and securing PR on titles when necessary
  • Partner with Director of Digital Initiatives to establish social media strategy for Bible Group brands and products
  • Campaign tracking, making adjustments when necessary to improve ROI and regular reporting to Bible Group Leadership
  • Manage the M&P budget, establishing title budget parameters, tracking budget spends, and participating in monthly budget reviews and reporting to Bible Group leadership
  • Present Marketing campaigns and plans to Management and Sales
  • Assist in managing key relationships with authors, internal, and external stakeholders
  • Edit and approve catalog copy, back ad copy, and consumer copy
  • Partner with NIV Brand Manager, Director of Digital Initiatives and VP of Marketing to ensure efforts are aligned
  • Obtain collaborative feedback on product concepts and execution from internal stakeholders and external focus groups
  • Increase market share and category leadership for Zondervan Bibles
  • Supervise and mentor Bible Group Marketing Managers
61

Internship Emeai Relational Marketing Resume Examples & Samples

  • Support ad hoc requests on direct marketing initiatives (mailing and emailing) and in store events
  • Support the team activities through power point presentations and analysis
  • Update monthly reports: help gathering all information required for all monthly presentations and share them with the top management team
  • Competitors/client research analysis
62

Franchise Marketing Specialist Resume Examples & Samples

  • Correct implementation of global/regional campaigns according to the regional own retail marketing calendar in-store
  • Execute and set-up consumer promotion/events/crm programs
  • Implement and set-up visual merchandising guidelines for all wholesale SIS formats and any other controlled adidas group space
  • Provide set-up information of any VM/promotion/event for SIS and campaign implementation to support the Marketing Manager and Franchise Manager to submit correct reports to Region
  • Participate at area VM trainings and the pre sales with the wholesalers to stablish the plans together for upcoming campaigns, product launches & seasonal commercial dates
  • Take possible re-orders from customers for SIS or any other adidas group controlled area or customers required area
  • De able to negotiate with agencies quotations, quality of executions and correct timing delivery
63

HBO Manager Multicultural Marketing Resume Examples & Samples

  • Assist in the development of strategies and plans to grow multicultural markets; help identify growth and revenue opportunities and provide recommendations
  • Analyze marketplace and internal data; help establish plan and strategy for effectively communicating multicultural market intelligence and insights on an ongoing basis across the organization
  • Define and establish quantitative metrics to optimize all multicultural marketing initiatives
  • Collaborate with internal Research teams to measure, track and analyze multicultural insights, best practices and competitive intelligence
  • Identify key target audience demographics and behaviors and help develop insights for multicultural marketing campaigns
  • Develop HBO Latino and Cinemax Latino network strategy and provide day to day operational guidance
  • Assess new business and partnership opportunities in support of multicultural marketing goals
  • Develop wide range of presentations for key HBO stakeholders
64

Category Manager NEO Apparel Marketing Resume Examples & Samples

  • Contribute to the development of the product marketing plan and range built for NEO Global Apparel
  • Set targets to achieve NEO apparel goals for adidas China and Region Asia and manage the turnovers for the defined category product range
  • Supporting the growth & expansion plan of adidas China for NEO beyond 1500 NEO stores
  • Monitor product financials (turnover, standard & go-in margin, SKU count, product efficiency, buying backlog) and initiate business development action
  • Define the category product range segmentation for the (sport) casual channel (focus on mono-branded franchisee retail) & sport casual target consumer(s) and develop fully-integrated sell-in packages
  • Oversee product process and coach team to correct range planning and process discipline
  • Analyze the consumer and market trends to improve the category product range and identify growth opportunities
  • Work with all relevant cross-functional personnel in product creation as the team captain and coordinator
  • Present category product range internally and externally to key partners
65

Plcc ECM Marketing Group Lead Resume Examples & Samples

  • Develop requirements and strategies to integrate marketing platforms for PLCC, ie Aprimo
  • Develop branding, messaging, and communications for all new PLCC touch points, ie email, EMWE, DM, direct mail, etc
  • Develop creative materials to support new partner branding and marketing
  • Develop training and scripting for in store promotions, call centers, etc
  • Run the day to day marketing activities to activate, service, and drive spend on new and existing accounts
66

CIB Investor Services Marketing Associate Prime Brokerage Specialist Resume Examples & Samples

  • BA/BS degree in Marketing, Journalism or a related degree
  • Minimum of 7 years recent experience in marketing and communications field
  • Solid understanding of the financial services industry. Prime brokerage and/or hedge fund industry experience is a must
  • Must have a consultative marketing approach with the ability to interact, influence and communicate effectively with all levels of the organization
  • Very strong interpersonal and collaboration skills. Flexible in approach
  • Strong writing and editing skills. Ability to effectively translate client needs and product value propositions to writers and other marketing partners
  • High level of independence, energy and integrity, demonstrates respect for a diversity of opinions and styles, and accepts accountability and responsibility
  • Strong project management skills with the ability to execute quality output under tight deadlines and work extra hours as necessary
67

Marketing Resume Examples & Samples

  • Reporting to the regional lead and working closely to global business unit leaders of Financial Products and sales, to ensure that regional priorities are understood and considered at the global level
  • Work closely with the Business Units and sales on their emerging market strategies and define and drive marketing support. Share and learn best practice from Marketing colleagues in other regions
  • Create and implement strategic marketing plans; develop effective working relationships to help business units and sales leaders achieve their business goals as well as help them develop new business opportunities
  • Communicate the value proposition of the products to the sales and support teams. Work with local teams to develop the sales tools (i.e. collateral, videos and content) that support the selling process
  • Assist in production of marketing brochures, sales kits or content driven activities. May write articles and design layouts
  • Create marketing collateral in local languages (English, Portuguese)
  • Support the development and distribution of marketing and sales materials
  • Work in coordination with the Events team, including meetings, speaking engagements, seminars, trade shows and exhibits
  • Assist in planning the launch of new products and releases in Brazil. Work with global teams to ensure that their plans consider Latin American needs
  • Demand generation - develop the strategy and manage the marketing programs that drive demand for your products. Work with local teams to develop annual regional marketing plans
68

CIB Marketing Resume Examples & Samples

  • Through internal, competitor and marketplace research develop and execute marketing programs to help achieve business objectives and differentiate J.P.Morgans offerings
  • Provide overall project planning coordination according to deadlines and budget requirements: track and report status, collect data, create presentation material and perform ROI analysis
  • Write, edit and produce marketing content for print, web, mobile and other channels
  • Collaborate with our internal partners: Creative Services, Digital, Strategy, Events/Sponsorship, Communications and Media Relations
  • Liaise with Legal and Compliance to ensure relevant approvals are in place
  • Degree in Marketing, Journalism or English
  • 2-3 years experience in B2B Marketing required
  • Basic understanding of wholesale financial products, particularly Treasury Services and Investment Banking preferred
  • Excellent interpersonal and communication skills, both verbal and written
  • High level of personal initiative, focus, resourcefulness and accountability
  • Flexibility, organization and attention to detail in a demanding, fast-paced environment
69

Director of Marketing Resume Examples & Samples

  • Responsible for marketing of HCCP and Biblica products to pastors, church leaders, lay leaders, and individuals buying on behalf of a church or ministry
  • Develop overall marketing strategy and individual brand strategies for the ChurchSource and Biblica brands, as well as church campaigns such as The Story, Believe, etc
  • Create tactical plans that support the strategic objectives and drive sales
  • Manage the marketing budget, and work with operations team to track budget spends and campaign effectiveness, make adjustments when necessary to improve ROI
  • Partner with retail channels to ensure efforts are aligned
  • Establish social media strategy for ChurchSource
  • Present marketing campaigns and plans and communicate updates regularly to Management and Sales
  • Write, edit, and approve marketing copy
  • Attend key church and denominational conferences as necessary and appropriate
  • Supervise and mentor Marketing Design Managers
  • 7-10 years’ marketing experience
  • Well-developed marketing and management skills and experience
  • Direct mail and direct response advertising
  • Church or ministry knowledge strongly preferred
  • Publishing industry knowledge helpful
  • Strong verbal and written communication, including direct mail copywriting
  • Marketing mix planning and budget management
  • Ability to work efficiently and prioritize effectively
  • Knowledge of creative process, ability to communicate vision to design team
  • Excellent organization and budget management
70

Plcc Marketing Rewards Lead Resume Examples & Samples

  • Collaborate with internal groups, partners, network and industry experts to develop the product strategy, business case, and launch plan for new private label card value propositions
  • Develop robust loyalty marketing strategies
  • Identify and develop business, technical and vendor solutions to support card features and capabilities
  • Manage rewards interfaces from requirements through execution of rewards program and custom website ensuring launches are on-budget and on-time
  • Manage internal and external support for detailed analysis of loyalty behaviors, profitability, metrics, etc
  • Responsible to maintaining financial controls for the loyalty team, including everything from submitting invoices to managing monthly accruals and managing programs to budget
  • Maintain all aspects of the control environment relevant to service delivery in Barclaycard US. Understand the appropriate Policies & Standards applicable to this role through reading the Code of Conduct and other training allocated. Where responsible for risks and controls ensure that these are appropriate and fit for purpose
71

Marketing Coodinator Resume Examples & Samples

  • Enable the work group by providing centralized administrative activities
  • Prioritize and redirect incoming business matters
  • Act as a liaison for the Marketing team to other corporate groups
  • Coordinate calendars and handle meeting logistics
  • Coordinate with various vendors: advertising services, promotional programs and other events
  • Work on planning and implementation of projects that support Marketing
  • Prepare team reports and presentations
  • Manage status of multiple of projects for the team
  • Manage project timelines
  • Manage and maintain digital asset management tool
  • Bachelor's Degree (5+ years of combined college education and work experience may be substituted for a degree)
  • Minimum 2 years wholesale or retail experience
  • Proficiency with MS Office applications (Word & Excel)
  • Strong project management and analytical skills
  • High degree of flexibility and initiative with limited direction
72

Integrated Campaign Marketing Resume Examples & Samples

  • Exceptional people and communication skills and client focus – ability to work with a variety of personality types and interact with senior leaders as well as colleagues across the firm
  • Ability to think analytically and creatively and bring innovative solutions tomarketing challenges
  • Understandingof advertising, branding and marketing concepts and tactics
  • Excellent verbal and written communications skills
  • Financial services experience preferred. Agency experience a plus
73

Senior Manager, Partnership Marketing Resume Examples & Samples

  • Manage activation for current and future sponsors, including
  • Manage day-to-day activity for client needs, ensuring that all contractual obligations are met
  • Create internal and external tracking reports, and post event wrap-up documents and tracking grids / reports
  • Manage on-site sponsor activity at WWE events as appropriate / necessary
  • Work with Sales, Partnership Marketing, and other key stakeholders to maintain accurate representation of available inventory and needs, and/or possible new sponsorship opportunities
  • Stay up-to-date on WWE programming, storylines, Talent, and products
  • 4+ years of related experience, preferably with a promotions/sports marketing agency
  • Willing and able to travel throughout the United States up to three times a month, generally one to two days per trip
  • Able to stay organized in an extremely fast-paced environment
  • Able to work a flexible schedule, including 24/7 on-call availability including nights/weekends as needed
  • Strong MS Word, Excel, PowerPoint, and Outlook skills
  • WWE product knowledge a plus
  • Clean driver's license
74

Institutional Marketing Associate Resume Examples & Samples

  • Develop strategic marketing plans for institutional client segments that are tailored to reflect the specific needs and voice of the channel
  • Manage integrated marketing campaigns including: messaging, brand identity/visual, event experience, campaign reporting and internal communications, that span businesses and delivery channels (ex: iBonds, Enhanced, Min-Vol, IMI, etc.)
  • Work effectively throughout the marketing organization, maintaining agency relationships and liaison with key stakeholders throughout the BlackRock business
  • Gain a broad understanding of the BlackRock products, marketing strategies and distribution channels
  • Drive measurement and analysis of marketing programs across the institutional channel. Share results internally to enhance future campaigns and drive leads
  • Ensure quality control including production values, data integrity and adherence to compliance requirements on every project
  • Manage the agency and internal stakeholders to effectively deliver innovative, on-brand direct marketing campaigns
  • A successful candidate will have a deep understanding of the needs and issues facing institutional investors, including pensions, foundations, endowments, consultants, insurance companies and asset managers. Prior experience working with cross-functional teams in the development of product positioning documents/plans; and developing creative briefs to be used in cross-channel marketing
  • Proven track record in delivering innovative and creative marketing campaigns
  • Strategic Relationship Marketing/Direct Marketing experience, mail and electronic communications preferred
  • Project management skills, including an ability to move projects forward under challenging circumstances
  • Work well in team environment – adaptable, reliable with ‘can do attitude&#8217
  • Able to work in a fast paced dynamic environment, drive key initiatives, manage projects simultaneously and meet deadlines
  • BA / BS required
75

Director, Worldwide Marketing Resume Examples & Samples

  • Works to develop cohesive and synergistic plans across all disciplines within WBCP (Retail, sales, creative, product development, etc.)
  • Drives the following activities for assigned properties: Oversees day-to-day management of property(ies)
  • Ensures that all marketing plans are designed and implemented to meet specific measurable goals (short term and long term)
  • Works with sales teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products
  • Works with retail business development teams to ensure brand placement and presence at retail is maximized
  • Works closely with international offices to support regional implementation of marketing strategies. Present all property initiatives and marketing plans, either in person or via conference call
  • Ensures the worldwide distribution of information and materials on a timely basis
  • Participates in licensee meetings, when appropriate
  • Partner with sales to support global licensees and develops best practice strategies to support global and local partners in all categories
  • Plans and directs key licensee summit meetings and/or related trade show meetings
  • Builds and maintains relationship with applicable colleagues in sister divisions: TV, Interactive, Digital, WHV, Cartoon Network, etc. to establish a reliable and timely flow of information and materials related to assigned properties
  • Work collaboratively with sales, creative and sales to determine creative strategy for property style guides
  • Drive marketing opportunities, including but not limited to content and advertising, in new channels and media outlets (e.g., digital outlets)
  • Minimum 7 years experience in related field required
  • Minimum 5 years experience in managing staff required
  • International business or marketing experience is strongly preferred
  • Strong proficiency with Microsoft Word, Excel, and PowerPoint proficiency required
  • Strong, proven management and interpersonal skills are critical
  • Must have sound understanding of marketing principles and brand management
  • Must have a clear understanding of the dynamics and needs of licensing
  • Must have strong attention to detail in organization, planning and follow-through
  • Fluent command of the English language required; second language is preferred
  • Must have the ability to communicate effectively and tactfully with persons on all levels, in person and on the telephone
  • Must have the ability to pay close attention to detail and understand written and oral instructions
  • Must have the ability to organize, schedule and prioritize work effectively
  • Must be able to handle multiple tasks
76

Global Senior Director Women s Marketing Resume Examples & Samples

  • Establishes and drives the overall strategic creative vision, quality, and consistency for the Volcom Women’s division. This is a leadership role with significant responsibility, business sense, and creativity needed, and requires a strong commitment from the candidate as well as corporate management
  • Translates marketing goals, consumer insights, and industry best practices into strategic on-brand concepts and creative tactics that advance the company’s merchandising, marketing, business and/or branding objectives
  • Works with cross-functional teams to develop brand positioning, creative strategy, and key global campaigns that will significantly drive the evolution of the brand, brand voice, and global brand awareness
  • Provides strategic insight and guidance to the executive team
  • Fosters a culture of innovation, exploring and learning with a collaborative style and can build consensus and influence support for branding initiatives throughout the organization
  • Creates, inspires, and leads multi-functional brand team to deliver solutions for major campaigns, platforms, and projects
  • Manages creative resources, budgets, workloads, and schedules to meet deadlines, optimizes processes to improve efficiency and quality, with regular communication to all global stakeholders (internal and external)
  • Responsible for aligning the brand voice and aesthetic across the different functions (trade, e-comm, digital, media, pr, etc.) and ensuring that there is creative content to constantly sustain trade and e-comm while aligning with the bigger/more broad reaching product and brand campaigns
  • Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of marketing program deliverables
  • Bachelor’s degree in Marketing, Business, or a related field of study
  • 10+ years of experience in Marketing
  • Knowledge of management principles and practices
  • Should be a motivated self-starter, process-oriented with high attention to detail
  • Extensive knowledge of the Volcom Brand and history
  • Microsoft Office – outlook, word, excel, PowerPoint or keynote (keynote preferred)
  • Social Networks –Facebook, Twitter, Instagram, Pinterest
  • Web browsing
  • Digital photo / content management skills required
  • Photoshop is a plus
77

Director, Worldwide Marketing Resume Examples & Samples

  • Drives the following activities for assigned properties
  • Oversees day-to-day management of property(ies)
  • Participates in licensee meetings, when/if appropriate
  • Implements market research as appropriate
78

CIB Marketing Resume Examples & Samples

  • Represent the region in global work streams
  • You will take ownership and champion selective APAC countries campaigns (Singapore, Malaysia, Australia and emerging SE Asia markets) as well as developing marketing strategies on the corporate recruiting programs, including
  • Conduct research to provide a comprehensive view of our targeted recruiting segments and industry conditions
  • You will also take part on the team’s global digital and social media initiatives, as the platforms are important parts of our marketing campaign to target candidates
  • Implement key components of the campaign into Asia countries including
  • Manage and execute recommendations on – key messages, printed collateral, online/offline advertising, events, digital (websites), social platform to specific recruiting segments
  • Manage the marketing budget,
  • Consistently collaborate with internal partners – members of the global employer brand team, recruiting teams in Human Resources, business stakeholders, press, internal communications, partnered marketing and events teams
79

AVP Marketing Resume Examples & Samples

  • Minimum of ten years proven and progressive marketing experience or equivalent, including minimum of four years senior management experience or equivalent
  • Bachelors degree in marketing, business, related field or equivalent experience
  • Highly refined planning, project management, communications, analytical, leadership and managerial skills
  • Strong technical, marketing knowledge including segmentation techniques, advertising and media analysis and evaluation, production, copywriting, and agency processes
  • Ability to adapt to quickly changing situations and conditions. Frequent, diverse, multiple conflicting deadlines and unanticipated requirements from across the enterprise
80

Manager of Marketing Analysis & Business Intelligence Resume Examples & Samples

  • Perform campaign analysis including ROI
  • Identify new market opportunities
  • Complete concept-testing for new products
  • Determine brand perceptions and reputations
  • Evaluate market penetration and market segmentation
  • Develop groups and solicit customer feedback
  • Identify positive financial outcomes to increase profitability
  • Create databases and capture market data to analyze competitors
  • Develop sales strategies in tandem with marketing department
  • Create questionnaires and surveys
  • Master’s degree in market research, business or related field preferred
  • Expert in Microsoft Office (Excel, Access, Outlook and Word)
  • Statistical or financial modeling skill set
  • Exceptional problem solving and customer service skills required
  • Excellent organizational skills and proven ability to communicate effectively with senior level management
81

Marketing Print Production Manager Resume Examples & Samples

  • Manage production, scheduling and project budgets of Banana Republic Engagement Marketing print materials; including but not limited to in-line direct mail, signage and collateral
  • Partner with Creative team to execute creative vision. Research innovations in print technology and materials and communicate ideas to creative to keep marketing executions fresh. Continuously explore and provide innovative solutions and develop best practices between functional, cross-functional and divisional business partners
  • Partner with Account, Project Management, Creative and Studio to execute projects on-time and within budget. Manage expectations and educate business partners on production costs/requirements. Ensure proper and timely delivery of complex programs including multiple components and versions
  • Participate in developing DM strategy with respect to changing business environment
  • Negotiate and bid projects for best possible price. Forecast and manage budgets and ensure actuals come in as planned. Communicate changes in costs and provide cost efficiency recommendations to Brand and EM Account teams
  • Approve color proofs, manage the prepress proofing process, travel to attend all DM press checks
  • Attend and actively participate in all weekly and project-based Status meetings. Attend various meetings with Marketing Dept. Keep management updated on projects, initiatives & key issues
  • Create purchase orders
  • In-line Direct mail print experience required including working with the USPS and specific project mail plans
  • Minimum 8 years print production experience in 4-color process work including in-line web, sheetfed printing, and knowledge of Direct Mail lettershop process
  • Able to lead color reviews with various business partners and approve color separations that lead to successful print runs
  • Must have excellent people, negotiation and vendor management skills
  • Must be able to lead team during ambiguity
  • Must have strong organizational and planning skills with the ability to work under tight deadlines and to effectively manage multiple projects simultaneously
  • Must be solution oriented, provide options and creatively approach resolving issues and meeting schedules
  • Must have great attention to detail with excellent verbal and written communication skills
  • Strong proficiency with numbers for the purpose of analyzing vendor quotes, forecasting and managing budgets
  • Must have strong computer background, specifically with Excel and Word
  • Must be able and available to travel around the country
  • Must be able to travel at least a week out of each month. Sometimes two weeks out of each month
  • Bachelors Degree in related field or equivalent work experience at agency or production facility preferred
82

Nordics Marketing Associate Resume Examples & Samples

  • Help develop and implement co-marketing strategies with our trade partners. Support sales force with marketing activities, understand client relationship and client business models, help develop and implement marketing plans and programmes accordingly together with the Head of Nordic Marketing
  • Develop promotions and sales support tools to help partners grow their business, to retain assets for Retail, iShares and Institutional. Embed BlackRock into partners’ business as a preferred partner (marketing literature, events, trainings, workshops, incentives, conferences, seminars, road shows etc)
  • Close working relationship with sales force and central Marketing functions on a day to day basis
  • Project management of local language Nordic websites ensuring content is translated, up to date, relevant and meets local compliance requirements working closely with central functions such as digital and compliance
  • Project management of ad-hoc projects and translations as applicable (e.g. content for web, literature)
  • Responsible for all organisational aspects and seamless execution of events including proprietary events and industry fairs
  • Planning, co-ordination and execution of Nordic Marketing activities, such as
  • Client newsletters
  • Monitoring of DM results and optimization of DM strategy
  • Provide a market relevant and high quality Nordic literature range
  • Adaption of the European literature suite for the Nordic region (advertising brochures, white papers and other thought pieces, product lists etc.)
  • Manage the production of new literature and marketing collateral to support product launches and changes, including briefing artwork
  • Identify opportunities to improve existing literature and/or develop new literature to enhance service to our clients
  • Frequent travel across the Nordic region
  • Highly customer focussed and willing to provide services to both internal stakeholders and external clients
  • Organisational, analytical and project management skills
  • Excellent proven execution skills
  • Event management experience desirable
  • Excellent attention to detail and ability to multitask
  • Interest in and knowledge of asset management industry
  • Excellent spoken and written English. Finnish, Danish or Swedish as a native language with preference for Finnish or Danish
  • Experience in an international environment would be a plus
  • ETF knowledge would be a plus
83

Marketing Co-ordinator Resume Examples & Samples

  • Entry level marketing experience, including social media and digital within the TV, entertainment or FMCG industry
  • They should have experience in working with external agencies, suppliers, partners – both UK and overseas
  • Thorough understanding of all sides of the TV industry, both channels and content sales
84

Cpb-marketing Generalist Resume Examples & Samples

  • Proficiency in PowerPoint and Excel is a prerequisite; Chinese word processing would be useful
  • Ability to work independently as well as within a team environment is essential especially the willingness to pitch in wherever help is needed
  • Attention to detail is essential
85

Evp-marketing Resume Examples & Samples

  • Develop an overall brand strategy and annual strategic marketing plan for the network
  • Initiate all phases of the marketing, advertising and branding outreach efforts to maximize the business and programming objectives of the network
  • Manage a talented advertising and promotion team responsible for designing a fully integrated strategy behind unique brand/editorial promises. Execute in a manner consistent with the entertainment values and quality perception inherent in Discovery owned properties
  • Responsible for strategic management of our biggest marketing asset – on-air promotion and navigation
  • Responsible for managing the design of creative strategies and execution of commercials, consumer research, marketing and media strategies for a range of products
  • Develop partnerships strategy to leverage assets to their fullest potential
  • Oversee the creation of distinctive, cutting edge work to enhance the brand’s image and promotion through on-air and off-air channel efforts, create innovative promotions in traditional, non-traditional media and multi-platform environments
  • Liaise with internal departments involved with growing the brand, whether in support of distribution and revenue goals or in defining strategic brand extension opportunities
  • Consider overall management of on-air and channel format to optimize revenue and marketing priorities
  • Liaise and negotiate with sister networks, including big initiative pushes and cross-network campaigns
  • Contribute as an integral member of senior management team, defining ongoing priorities and contributing ideas outside of those solely in marketing, including but not limited to Digital and Programming/Scheduling
  • Leverage the marketing budget for optimal impact
  • Provide the critical thinking that questions the status quo to develop break-through marketing programs that will drive the channel’s awareness/positioning and tune-in
86

Director of Marketing Resume Examples & Samples

  • Bachelor's degree from four-year college or university in Marketing, Journalism, Communications or
  • Excellent written and verbal skills, organizational ability, and interpersonal skills
  • Ability to effectively supervise staff
  • Ability to prioritize multiple projects
  • High aptitude for figures and advanced writing skills
  • Professional presentation, appearance and work ethic
  • Requires ability to work flexible and extended hours, including nights, weekends and holidays, in addition to normal business hours
  • 25% travel may be required
87

Bloomberg Marketing Resume Examples & Samples

  • Provides administrative support to the assigned team's Event Planners as needed
  • Manages registration lists, emails, provide up to date lists to Event Planners
  • Manages name badges and printing
  • Prepares all gift bags and coordinates and sends event supply boxes
  • Provides onsite event support when needed
  • Manages inventory of premium items
  • Conducts venue and service provider research as needed
  • Responsible for reviewing all data in the event database for accuracy and compliance
  • Manages coordination of highlights and previews to the Senior Event Planner and Team Lead
  • Responsible for scheduling of team meetings, compiling agendas and follow-up-Provides support to Senior Event Planner and Team Lead on special projects
  • Responsible for pre- and post- event financial and data reconciliation
  • Develops functional relationship with Marketing and/or Sales leads as needed
  • Manages assigned small-scale events as needed
  • Responsible at the event level for execution excellence, tool compliance and metrics
  • Adheres to event processes, standards and measurement
  • Prepares and complies with event budgets, negotiation with vendors, and ensures payment & reconciliations take place in a timely manner
  • Experience with event/experiential planning within a corporate environment or agency (Can be entry level)
  • Moderate skill-level with Microsoft Office (PowerPoint, Excel, and Word)
  • Ability to work well in a team environment and to be willing to support their colleagues at
  • A practical approach, capable of flexible thinking and demonstrate a pragmatic attitude to problem solving
  • Ability to meet deadlines and objectives
  • To remain calm and possess a highly professional approach when working in a sometimes high pressure environment with multi-tasking and working on a number of deadlines
  • To develop excellent working relationships with colleagues at all levels within Bloomberg. The job holder will make a significant contribution to building credibility and confidence in professional events management as key business support
  • Expected to take a highly flexible approach to working hours (e.g. availability to work early mornings and evenings at events)
  • Demonstrates the ability to communicate ideas in a professional and articulate manner
  • High energy, problem solving, self-starter, results oriented, proactive individual with a high sense of urgency
  • Able to adapt to the Bloomberg culture and passionate about becoming part of it
  • Demonstrates a commitment to further expanding knowledge base
  • Demonstrates the ability to make sound independent decisions consistent with business needs
  • Able to work successfully and efficiently with minimal supervision
  • Demonstrates a degree of poise, patience, flexibility and ability to handle crisis situations effectively
  • Actively identifies and addresses issues/conflicts in a constructive manner by creating options for resolution
  • Possesses a track record of consistently conducting himself/herself in an ethical and exemplary manner and with the highest degree of integrity
  • Fluency in one of the following languages advantageous - French, Spanish, German, Russian, Polish
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Marketing Resume Examples & Samples

  • Proficient in Microsoft Excel, Word and design tools such as Adobe Illustrator and basic html coding
  • Creativity & Enthusiasm are a must
  • Fluent or advanced English. Spanish is a plus
  • Keen interest in financial markets (though experience or finance qualification not required)
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Marketing Apprentice Resume Examples & Samples

  • Advanced Microsoft Word, Excel, Outlook and PowerPoint skills
  • Strong attention to detail and advanced preparation. Superior organization skills are a must
  • Ability to multi-task and handle several projects at one time both individually and through cross functional teams
  • Self-starter and independent working style, including following through on projects and following up with team members on open items
90

Specialist, Institutional Marketing Resume Examples & Samples

  • Strong project management skills and the ability to work with tight deadlines while maintaining executional accuracy are required
  • Knowledge of financial industry consumer products and services and marketing concepts, usually acquired through related work experience or formal education is preferred
  • Research and analytical skills are required to provide competitor analysis and interpret metrics on marketing efforts
  • Creativity and writing skills are necessary to develop marketing and advertising campaign messaging to be used in multiple mediums: web, print, PowerPoint, social media
  • 3-5 years experience in marketing or sales, including financial services experience
  • Experience in mutual fund industry preferred
91

Am-marketing Resume Examples & Samples

  • Support department in day-to-day work, such as
  • Event marketing support
  • Update of marketing material
  • Data maintenance and reporting
  • Project-related tasks depending on workload
  • Work in close cooperation with the other members of the team
  • Liaison with various internal departments
92

Marketing Analysis Manager Resume Examples & Samples

  • 5+ years of client relationship management experience, specifically in a reporting and information services environment
  • 5+ years of information analysis, insights development, and executive reporting
  • 3+ years of experience in marketing campaign analytics or equivalent experience
93

E-commerce Marketing Specialist Resume Examples & Samples

  • Through a creative approach, contribute to the constant on-line evolution of the Le Château lifestyle brand
  • Continuously research and refresh online communication and layouts
  • Provide online communication best practices, layout and editorials
  • Recommend innovative ideas and present concrete solutions for the various communication channels
  • Ensure online catalog maintains visual presentation standards and brand continuity
  • Follow up with Studio Technician on live images that don’t adhere to our ecom photography standards
  • Research merchandising efforts by best in class e-tailers
  • Identify sale items on markdown; clearance items at end of season; prune catalog for size-outs
  • Collaborate with internal teams to maintain a strong brand voice across all web platforms
  • Work with copy, merchandising and sales team to develop a strong and fashion-driven messaging strategy
  • Continuously explore trends and industry developments to deliver a leading-edge approach to on-line brand promotion
  • University Degree in Communications, Marketing or in a related field
  • Minimum 3 years of experience in a similar role
  • Experience in fashion retail, an asset
  • Knowledge of Photoshop and Illustrator, an asset
  • Superior organizational and time management skills
  • Ability to work in a fast pace environment
94

Manager, Segment Marketing Resume Examples & Samples

  • Develop strategic plans and recommendations to increase penetration among tween and teens within the OUS by partnering with Insights to conduct market research on opportunistic consumer segments and origins; convert insights into actionable consumer driven marketing plans
  • Partner collaboratively with Integrated Marketing Communications to develop strategic marketing communication plans to increase tween and teen visitation; activate brand strategies that are relevant to the segment
  • Partner with Brand Management teams (New Attractions, Events, Brand Experience) on the development of integrated OUS messaging matrix strategies
  • Work with Integrated Media Teams to ensure media plans are consistent with overall marketing and communication objectives. Assist with related communications and ensure there is a consistent and cohesive brand strategy and message for tweens and teens
  • Develop campaign performance measurements and look back assessments; maintain ongoing business tracking as necessary
  • Verbal and written skills in Spanish
  • Excellent verbal, written and proofreading skills
  • Prior marketing experience working in a team environment
  • Prior customer-facing operational experience at a theme park strongly preferred
  • Must be energetic self-motivated, a quick learner and demonstrate a strong personal desire to achieve results
  • Capable of multi-tasking, in a fast-paced, quickly changing environment
  • Extremely detail oriented and resourceful, ability to work independently
95

Director of Marketing, Nashville Resume Examples & Samples

  • Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of digital marketing
  • Manage the development and execution of local market employee engagement, communication, external community partners and special events/sponsorships
  • Manage business-to-business social media strategies to support and evaluate local market’s marketing efforts, services issues, content engagement and overall messaging; building the ‘voice of the customer’ in everything that we do
96

Manager, Sponsorship Marketing Resume Examples & Samples

  • Create unique and innovative cross-platform marketing packages around Syfy programming, Syfy.com, Syfy social, events and brand campaigns
  • Specialty: Work with the Digital and Social Marketing departments to explore new strategies and tactics that can be used in programming and brand TV360 sponsorship packages – educating the rest of the department as needed
  • Manage key ad sales accounts throughout the RFP process from development of client proposals to supporting ad sales on client pitches as needed
  • Execute advertiser sponsorship programs by working closely with internal and external production, creative, digital and programming teams
  • Develop high-impact marketing collateral that communicates Syfy's digital and social capabilities to the marketplace
  • Evaluate marketplace trends and conduct competitive research to maintain premium offerings and educate the team on unique and innovative platforms and sponsorships
  • Candidate must be a creative thinker and team player with a solid understanding of on-air and digital marketing, social media, research and the media business
  • Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
  • At least 3-4 years of experience at an agency, media company or sales organization
  • Experience using Excel, Word and especially PowerPoint
  • Experience with graphic design is a plus
97

Specialist, Ecomm Marketing Resume Examples & Samples

  • Provide input into the creation of the overall Market plan related to the implementation of the Global Brand Activation strategy
  • Ensure the global toolboxes deliver against the Market's eComm/eTail marketing needs
  • Brief Global Concepts-to-Consumer on any additional Market eComm/eTail marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
  • Ensure the Global/Market Brand Calendar is followed throughout the Market and that any eComm/eTail work complements this
  • Execute Brand concepts in close collaboration with the Market eComm/eTail teams
  • Progressive experience in brand marketing and/or sales (preferably in ecomm and in the sporting goods industry)
  • Fluent in local language (if applicable) preferred
98

Director of Marketing & Promotions Resume Examples & Samples

  • Leadership/Management skills – ability to effectively manage and develop multiple employees in a high volume, fast paced, and creative environment
  • Key strategic contacts and strong familiarity with Central Texas
  • Strong budget development and budget management skills
  • Thorough understanding of digital goals and metrics
  • Working knowledge and understanding of Radio Programming essentials specifically individual formats and their target audiences
  • Ability to assist in maximizing terrestrial and digital revenue opportunities
  • Technical knowledge of the web and its application to radio
  • Develop creative and innovative grassroots, social, and digital marketing campaigns
  • Proven knowledge of effective brand strategies including graphic/logo design
  • Excellent writing/editing and computer skills
  • Experience working with PPM strategies
  • Minimum of five years of management experience in promotions, marketing, radio or related industry
  • Proven understanding of digital marketing-promotion and utilization of social networking
  • College education preferred
  • Must have valid driver’s license and state mandated automobile insurance
99

Senior Representative, Marketing Resume Examples & Samples

  • Manage and lead the core functions of an emerging Social Media Engagement Center (SMEC). The position is responsible for seamless execution of the following day-to-day activities
  • Leads our real-time customer engagement across social, web, and Trip Advisor
  • Manage, train, and develop a group of trained response agents
  • Execute a new process to monitor and connect with our community through real-time conversation
  • Develop new ways to foster community through real time 1-1 engagement
  • Works closely with multiple internal teams both front of house and back of house
  • Lead a content newsroom that executes against channel strategy, optimizes content, distributes content and measures effectiveness
  • Creates new and creative ways to use social platforms and digital content to tell stories and build our audience
  • Creates on brand disruptive social content across social networks such as Facebook, Twitter, YouTube, Instagram, and more
  • Responsible for all social content planning, programming, publishing, tagging, and editorial calendar management in collaboration with IMCD team and overall marketing messaging
  • Responsible for creating and implementing industry leading social publishing best practices with engagement benchmarks for all social channels
  • Devote time for the ongoing education of the Universal Orlando Team regarding social media capabilities
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities
  • Proven experience managing successful high-profile projects that involve multiple business functions, milestone tracking, and collaborations
  • Propensity for Time Management/Multi-Tasking: self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is dedicated to quality. He/she is extremely motivated and in search of a challenging, career-advancing opportunity
  • Experience with team management, and training is a plus
  • Candidate should be familiar with basic photo / video editing, altering, creating, and sharing. (Photoshop knowledge is a major plus)
  • Mastery of Social Media Tools: Must have extensive experience with all native social channels and experience with a range of social tools: Hootsuite, Radian 6, Omniture, WebTrends, Sprinklr, Adobe Social etc
100

Director, Email / Mobile Marketing Resume Examples & Samples

  • Work with CRM and merchandising teams to develop seasonal email/mobile marketing programs for the company that support overall brand strategy and provide return on investment
  • Work with CRM and Finance to establish bi-annual email/mobile budgets. Review performance to budget, explaining any variances of cost and sales projections
  • Communicate email/mobile marketing plans to internal teams and external partners. Be knowledgeable of current business and how to leverage emails in response to business need. Alert appropriate business partners promptly to sudden (significant) changes in key metrics for email/mobile program
  • Collaborate with the email/mobile vendors and be responsible for ensuring that AEO’s e-mail and mobile practices and standards are current and consistent with best practices and governmental regulatory and ethics standards
  • Establish focus for segmentation, creative production, messaging and data analysis/testing. Identify key strategic customer segments and set measurable growth goals for each
  • Own the overall email/mobile plan and production calendar. Communicate schedule to business partners to ensure marketing calendar is current
  • Manage email/mobile production and sign-off processes
  • Improve message and offer relevancy to drive increased response rates
  • Streamline creative and production to enable custom publishing and testing strategy for targeted messages, driving improved response rates and email sales. Test validity of customer segmentation, delivery options, and promotional offers. Optimize usage of promotions to maximize ROI of email/mobile marketing
  • Develop triggered (automated) messages leveraging ecommerce platform and email delivery provider
  • Conduct customer communication research (surveys) and assess list burn (customer satisfaction vs. frequency)
  • Recommend and implement new or expanded email efforts to drive new email acquisition within given spend and ROI targets
  • Lead seasonal and quarterly email/mobile hindsights to stimulate benchmarking and future plans. Prepare quantitative analysis of email marketing programs for sales, expense, and ROI growth vs. previous year
  • Lead weekly Email/Mobile Team (CRM, design) and analyze results of email marketing campaigns for continuous improvement. Proactively share learnings with colleagues and cross-functional business partners
  • Handle ad hoc requests for emails from cross-functional partners in the company
  • Collaborate with Marketing Managers and CRM team on strategic initiatives for US and international business
  • Other projects and responsibilities as required
  • BA/BS degree in marketing or related field
  • Advanced Degree (Master’s / MBA) preferred
  • 8+ years relevant retail, email and mobile marketing experience, preferably within a digital/ecommerce environment
  • 5+ years prior managerial/leadership experience required
  • Demonstrated ability to analyze qualitative and quantitative data
  • Proven strategic thinking & planning capabilities
  • Strong analytical, prioritizing/organizational, interpersonal, problem-solving, and presentation skills
  • Strong communication, budgeting, project management (from conception to completion) & planning skills
  • Demonstrated collaborative skills and ability to work well within a team
  • Ability to work with and influence senior management
  • Ability to develop strong working relationships both inside and outside of the organization
  • Proven ability to add value to a business at a Director level, not just someone who directs the work of others
101

Senior Manager Entertainment & Influencer Marketing Resume Examples & Samples

  • Develop a plan to locally implement the Entertainment and Influencer Marketing (EIM) Strategy ensuring a strong Brand-relevant local Trendsetters and Influencers portfolio
  • Effectively cascade and support the EIM plan and strategy in Market and key cities
  • Set the rules of the EIM strategy and develp guidelines to ensure consistent execution in Markets and key cities
  • Lead, coordinate and support the key concepts, campaign and EIM calendar rollout with Brand Activation PR team and local markets
  • Manage the global EIM plan to ensure the global stories are being communicated at the right time and place. Guide the decision making around which local stories will be pushed to ensure local relevancy and consumer engagement
  • Provide input for previous KPIs and metrics set into the creation of the Market Brand Calendar, including Omni-channel activation
  • Support all local Trendsetters and Influencers portafolio day-to-day business including budget management
  • Create and execute additional initiatives to reinforce brand leadership, as needed
  • Supervise all local EIM implementation related topics in close collaboration with the Brand Communications team. Steer expo and events conversion. (Monitor and implement exclusive event range to generate conversion)
  • Provide key city performance reporting to Brand Activation leads, both centrally and within Market sub-units
  • Supervise area's Key City Attack programs , platforms and budget. (Trendsetters, Influencers, Key Locations, Key Partners, follow up)
  • Support global relevant events in case of being host market (e.g. Lollapalooza, Sonar, Exclusiv Pop Up Galleries Lauche Concepts, etc)
  • CI input & relevant trends delivery to support BU strategy and performance
  • SBP 2020 key priorities support
  • Monitor and report on local opportunities and trends
  • Proven knowledge and experience in Entertainment and Influencer Marketing (EIM)
  • Strategic thinker with a proven track record in influencing cross functional teams, project management, budget management
  • A strong understanding of the competitive landscape/trends in the sports/fashion industry
  • Broad understanding of the sports and/or fashion industry, and a passion for sport
  • Strong relationship, influencing and negotiation skills
  • Excellent English and Spanish communication skills
  • Establish a high performance culture and drive employee engagement, leading by example
102

Marketing Activation Manager Partnerships Resume Examples & Samples

  • Develop a strong relationship with local/global Sports Marketing departments
  • Develop a strong relationship with existing external partners of the brand adidas/Reebok
  • Establish and maintain a network of all key stakeholders within that area
  • Scope potential partnerships by identifying the opportunity, defining deal terms and defining the technical requirements
  • Manage projects with key partners from introduction through negotiations and execution phase
  • Ensure final output is KPI-driven, consumer-centric and relevant across markets
  • Develop campaign templates and evaluate the performance and ROI of all campaigns
  • Introduce the right tools, templates for the process
  • Optimize and continuously improve the marketing process, tools, templates, and proactively identify the gap/areas of improvement and initiate new tools/solutions
  • Understand the global brand direction and product concepts to guarantee “one Brand message”
  • Work close with the Marketing Activation department to design new promotional concepts
  • Creative problem solving ability to business problems
  • Attention to details & highly organized approach to work
  • 2-4 years experiences within e-Commerce marketing, digital traffic management or digital assets field
  • Experienced in marketing process and digital asset management tools and process
  • Experienced in working with internal stakeholders and external agencies to establish efficient and scalable processes
  • Experienced in working cross functionally within international organization
  • Fluent English
  • A HBO/university degree
103

Marketing Activation Manager Resume Examples & Samples

  • KEY RESPONSIBILITIES
  • 1/ Commercial Readiness
  • Track development stages for new launches and address any timing or volume issues with NPD, Category & Innovation, Commercial and Global Demand Planning
  • Compile & communicate market commercial readiness requirements to the NPD and Category & Innovation teams
  • Compile & communicate commercial readiness status by launch to the Regions and markets
  • Gather launch package information (commercial readiness) and share with Regional Marketing and countries (includes: Road Maps, commercial readiness status, product catalogues)
  • 2/ Product Lifecycle Management
  • Involved as of conception phase to validate Category & Innovation’s new launch value projection (Initiative Sizing) in line with new initiative acceptance criteria
  • Analyse Regional and Market feedback on launches and regularly revisit Initiative Sizing for launches ahead of the launch date
  • In charge of creating, maintaining and communicating the brand’s product calalogues across the organisation
  • Annual analysis by market and sku, indicating evolution / progression by region and category on our regular lines
  • Monitor low forecast skus and propose discontinuations
  • Propose & monitor discontinuation programs and follow-up on agreed actions plans with Operations
  • Commercial management of E&O in global DC’s
  • 3/ Business Information Flow
  • Consolidate and compile all business information requested by senior management at a global level
  • Provide Global Mktg teams and Top Management with monthly forecast valuation (Gross Sales) analysis for each new launch
  • 4/ Commercial Non saleables management
  • Implement, communicate and challenge Global Teams and Markets on Marketing Material timing and investment (portfolio size and volume per sku)
  • Manage Global non saleables’ E&O with implementation of push and/or destruction operations
  • 5/ Launch Phase Monitoring
  • Proactively review customer feedback ahead of launch dates, and review sizing, launch strategy and operational strategy based on these reviews
  • Commercial priority management at a global level and in support of regions
  • KEY INTERFACES
  • Global Marketing Þ Brand leaders (Marketing VPs, Directors & Brand Managers)
  • Regional Trade and Local Countries Þ local marketing team Directors & forecasters
  • Global Demand & Supply planning teams
  • Factories Þ New Product Development (NPD), Planning, Technical Packaging Dept. (TPD)
  • Systems: NPASS, NAR, MFR, INTRANET
  • KEY COMPETENCIES
  • Motivated and dynamic
  • Good relationship skills / likes to work in team / service oriented
  • Strong analytical skills : Autonomous, methodical and rigorous
  • English speaker
  • Proficient in Microsoft Excel software
  • Experience in Operations / Commercial Marketing / Go to market
104

Marketing Associate Latin Resume Examples & Samples

  • Assists in the development and tactical execution of the Latin America integrated communication plans (WDW and DLR)
  • Provides strategic input and direction to ensure consistency across platforms and channels
  • Partners with key disciplines to ensure tactics are strategically aligned
  • Leverages consumer insights and key business metrics to improve business results
  • Continually monitors region ensuring team is current on all cultural, economic and geo-political conditions
  • Manages content and updates to Latin America website; analyzes key site metrics to optimize results
  • Supports planning and execution of Trade Marketing initiatives as required
  • Proven experience with 3 - 5 years of marketing, communications or similar field
  • Must be fluent in either Spanish or Portuguese (native speaker)
  • Demonstrated understanding of consumer insights and research
  • Ability to handle multiple task simultaneously
  • Strong organization and project management skills with attention to detail
  • Fluency in both Spanish and Portuguese
  • Awareness and familiarity with Latin American cultural preferences, media consumption and purchasing behaviors
  • Understanding of the Disney Vacation product portfolio
  • Bachelor’s Degree in Marketing, Business or related field
105

Marketing Promotions Manager Resume Examples & Samples

  • Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional projects for the House of Blues Restaurant, Special Events, Gospel Brunch, Branded Events, Retail & Foundation Room
  • Oversee guest relations/public relations and community outreach programs
  • Work with senior team leaders to develop and communicate marketing initiatives for cross-selling business segment opportunities within the venue
  • Implement national marketing initiatives across all business segments, with significant focus to develop Foundation Room programs that drive membership and VIP program activity
  • Primary contact to execute local and national alliance programs
  • Manage marketing and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management
  • Database marketing management (together with home office team)
  • Financial reporting weekly/monthly to GM showing ROI across all marketing expenditures
  • Exhibits positive attitudes; excellent written and verbal communication; high level of organizational and follow-through skills; communicates assertively; maintains personal integrity
  • Ability to handle various projects at one time make good decisions; delegates; follow up; communicate with staff and guests in a positive manner
  • Tolerance of all cultures, music and art forms
106

Director of Marketing Resume Examples & Samples

  • Online marketing and distribution of tee times
  • Revenue optimization, database expansion and other course products
  • Lead the strategy, development and execution of both national and local marketing plans
  • Lead the strategy, development and execution of national promotions
  • Develop annual, quarterly and monthly marketing plans and media deployment schedules
  • Oversee allocation of key marketing budgets and provide timely, accurate and detailed performance and budget measurement
  • Grow brand leadership position both nationally and at a local level
  • Identify and develop scalable local and national partnerships and promotional opportunities
  • Analyze customer research, campaign performance and metrics and make ongoing recommendations based on findings
  • Work closely with the Senior Brand Manager to monitor brand health across multiple channels
  • Work closely with the Senior Brand Manager to ensure adherence to brand standards in all awareness and acquisition efforts
  • Manage team effectiveness and team development
  • Possess a thirst for the fast-paced, rapidly evolving digital marketing landscape
  • Have a thorough understanding of strategic marketing concepts and practice, measurement and analytics discipline
  • Possess an in-depth understanding of both online and traditional media
  • Have a proven track record of successfully using a broad marketing mix to drive results
  • Desire to build future marketing success through leadership, resource development and collaboration
  • Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force
  • A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues
  • Ability to communicate tactfully, verbally and in writing with department heads, managers, coworkers and vendors to resolve problems and negotiate resolutions
  • Motivated team player, proactive with initiative
  • Results oriented, paying close attention to detail
107

Intern Spring Undergraduate Marketing Resume Examples & Samples

  • Implementing marketing commitments/elements of broadcasting/marketing contracts with the HEAT, Magic, Lightning, Panthers, Marlins, and Rays to best position our brands and objectives with our properties including, but not limited to, promotions, presenting game sponsors, signage, special event marketing, on-site activations, promo spot production, joint merchandise opportunities, integrated sales efforts, client functions and community outreach
  • Ordering and managing premium items for all network departments
  • Be a sophomore or above
  • Recent graduates are not eligible for this program
  • Be eligible to work in the United States without sponsorship by the Company
  • Previous work experience in an office environment preferred
  • Strong knowledge of sports,
108

Marketing Analysis Manager Resume Examples & Samples

  • 5-7 years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, DoubleClick, etc.)
  • 5-7 years experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic
  • 3-5 years of experience in conducting analyses that result in data-driven recommendations and opportunities that solve business problems ideally in management consulting or interactive marketing disciplines/agencies
  • Expert skills in Microsoft Word, Excel, and PowerPoint; With the ability to use advance features such as pivot tables and design templates
  • Superior written, oral communication and presentation skills with experience communicating effectively with all levels of management and partners
  • Experience forecasting potential budgets, volume, and opportunity for marketing initiatives
  • Knowledge of Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • Experience with using Big Data platforms is a big plus
  • Strong passion for digital media and emerging technologies with a solid understanding of trends within web analytics, search, content analysis, and mobile
  • Experience using reporting too for Ad Serving or Bid Management tools, such as DoubleClick, Adobe Ad Lens or x+1
109

DCM Derivatives Marketing Resume Examples & Samples

  • Provide Solution Sales utilizing Rate / FX derivatives and ALM approach
  • Minimum 3 year experience of Investment bank based in Japan
  • Rate / FX Derivatives Structuring experience or FIG Coverage Banker experience
  • DCM Knowledge
  • DCM Derivatives Marketing experience at Global Investment Bank in Japan
110

RFP & Marketing Resume Examples & Samples

  • Create RFP/RFI's, marketing material in a global asset management company
  • Experience creating RFP, marketing material in an asset management company
  • Native level Japanese
  • Experience in the asset management industry is a plus
111

Marketing Specialist Activation Resume Examples & Samples

  • Be responsible for how the activation/campaign appears on-site i.e. ‘what the consumer sees’ and ensure flawless operations from briefing, assets creation, to publishing on time to achieve the business target
  • Implement eCom EU marketing calendar for all Reebok business based on: Overall brand & divisional priorities,
  • Local market inputs
  • Drive execution on-site in terms of: Content briefing
  • Document all activations by monitoring results vs Objectives/ KPI with support of Business Planning/Web Analytics team
  • Proactively test, investigate & coordinate to resolve campaign issues (e.g. consumer flow, links, on-site presentation, data discrepancies, technical issues)
  • The ideal candidate must be self-motivated and have well-developed business acumen, a passion for our brand, strong strategic judgment, acute analytical skills, and will have demonstrated the ability to use creative thinking and innovation to solve complex problems specifically in the area of marketing
  • Strong numeric, analytic, and writing aptitude
  • Strong communication skills, be able to communicate professionally and effectively face to face as well as remotely
  • Ability to present confidently and persuasively in front of large groups
  • Advanced Excel skills and exceptional attention to detail. Highly proficient in spreadsheet analyses related to marketing & sales KPIs
  • Highly PC literate- advanced Excel, Word, and Powerpoint
  • Highly skilled in creative brief writing and managing the creative process from concept to review and final sign off
  • Organizational and time-management skills and a demonstrated ability to thrive in a deadline-driven environment
  • Detailed oriented & highly organized approach to work
  • Excellent project management skills with flexibility to manage ad hoc issues
  • Ability to work independently and be a solutions-oriented thinker
  • Collaborative and team-focused attitude
  • A quick learner and love to proactively conquer new challenges
  • Min 2 years’ experience in online marketing, eCommerce, digital traffic management or digital assets field, ideally with a background in sporting goods
  • Experienced in delivering a consistent brand identity & tonality
  • Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment and consumer behaviour
  • Native in English and fluent in at least one additional European language
112

Senior Manager, Dma Marketing Resume Examples & Samples

  • Strong understanding of the role digital plays across multiple disciplines – branding, publicity, media, promotions, research, product, customer engagement
  • Technical understanding of how to implement digital campaigns across international markets taking into account local digital media landscape
  • Ability to manage multiple and diverse digital marketing projects running simultaneously
  • Quantitative DNA – must be comfortable with the language of data and numbers – this is not a brand marketing role
  • 5+ years’ experience in digital acquisition marketing
  • Strong understanding of aspects of tactics and technologies driving digital marketing
  • Strong understanding of social marketing/word of mouth
  • Exceptional written and verbal skills
  • Motivated, enthusiastic about the digital space
113

Marketing Team Leader Resume Examples & Samples

  • Assist in executing marketing strategy and initiatives for off-site events and store events
  • Collaborate with cross functional teams, including Planning and Allocations, Creative, Merchandise Manager, Retail Operations, Corporate affairs, Community Relations, Internal communications, eCommerce, PR, Legal, and Marketing to ensure that planned marketing initiatives are thoroughly supported
  • Works closely with the employee store to proactively assess stores performance issues and develop retail marketing solutions to address, and partner to manage and track the retail marketing program on budget
  • Assist in partnering with eCommerce team to effectively drive traffic through e mails and other online platforms
  • Participate in the Creative Review process and leverage outputs to influence future executions
  • In coordination with Business Operations and Brand marketing, assist in managing the timely execution of content delivery to the site to align with overall activation calendar
  • Support in managing internal resources and external agency partners as assigned
  • Communicates a desire to learn and seizes all available opportunities to drive own development and increase performance
  • Supports the creation of a performance culture in own store by setting clear expectations and targets, analyzing store performance, and holding team accountable by giving appropriate and prompt feedback, including actively managing poor performance
  • Coaches, motivate, and inspire team to accomplish goals and maximize their individual performance
  • Excellent time management and problem solving skills as well as the ability to use good judgment and make strong independent decisions
  • Demonstrates an inspirational attitude that contributes to a positive team environment
  • Ability to build and maintain effective working relationships with team members along with willingness to set and maintain high standards of performance
  • Ability to speak, read, comprehend, and write English
  • Ability to maintain reliable and consistent attendance and punctuality
  • Strong brand understanding and delivering a premium consumer experience is critical in this role
  • Strong understanding of email planning and execution
  • Ability to support the store as needed
  • High School diploma or general education degree (GED)
  • Minimum 12 months experience working in a sports/fashion customer & commercial focused retail environment
  • Advanced selling experience and comprehensive product, retail and industry understanding as well as supervisory experience
114

Disney Marketing Internships, Fl-fall Resume Examples & Samples

  • Act in a key integration role among the brands and other business partners on projects as needed
  • Coordinate necessary approvals of marketing materials
  • Assist with the maintenance, tracking and efficient use of allocated funds for the marketing budget
  • Develop and manage on-going marketing reports
  • Provide weekly updates on departmental business for weekly reporting
  • Conduct industry and company research, including competitive assessment
  • Manage website updates, working with partners to ensure messaging is timely, accurate and reflects key consumer and business communications
  • Create and edit relevant social media content and monitoring relevant trends/news/learnings
  • Manage creative assets and collect photography and/or video to be used in presentations and social media platforms
  • Provide communication support
  • Develop presentations and deliver to diverse audiences
  • Participate in team brainstorming and input meetings
  • Attend meetings and presentations with high level executives
  • Demonstrated strong written and verbal communication skills
  • Demonstrated strong presentation and partnering skills
  • Ability to multi-task, prioritize, and meet critical deadlines
  • Ability to cultivate partner relationships
  • Ability to work both independently and in a team environment
  • Proven self-starter and ability to balance multiple priorities with minimal direction
  • Proficient in a variety of software programs including Word, Excel, Power Point and Outlook
  • Ability to quickly learn and understand new markets and businesses
  • Prior Participation in the Disney College Program
  • Ability to construct and present a compelling, strategic story from data analysis and consumer insight / research findings
  • Previous internships or extracurricular activities, including membership in AMA, PRSSA, AAF, or other organizations are also valuable
  • Demonstrated proficiency in Adobe PhotoShop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat
  • Demonstrated proficiency in Keynote
  • Demonstrated proficiency in CMS and HTML
  • Demonstrated business knowledge of social media
  • Fluent in Portuguese
  • Junior, Senior or Graduate level student pursuing a degree in marketing, business, communications or related major OR have graduated within 6 months of the start date of the internship
115

Indirect Lending Marketing Specialist Resume Examples & Samples

  • Bachelor's degree, or equivalent work experience
  • Four to six years of experience in advertising or marketing industry
  • Advanced knowledge of advertising/promotion strategies and concepts
  • Advanced knowledge of market trends, product, and project management
  • Considerable knowledge of a specific business line or functional area
116

Director of Marketing, Wtsp Resume Examples & Samples

  • Pushing the boundaries of a station’s ratings, revenue and brand potential by serving as a collaborative business partner to a station’s leadership team and playing a key role in the integrated marketing planning and budgeting process
  • Conceptualizing and engineering the creation of compelling, original station image, news and entertainment programming and commercial campaigns.Based on sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated goals and reinforce the value of the station’s brand.Concepts must work in all media including TV, digital, social, mobile
  • Proactively creating opportunities for audiences to connect with our content by prioritizing key marketing messages and generating breakthrough concepts and strategies
  • Developing and implementing audience development strategies by applying research insights to marketing activations, including but not limited to content partnerships
  • Acting as a collaborative architect for all touch points between the station and its audiences. Living as the station’s “chief brand officer”, evangelizing the brand and championing all brand-related matters inside the organization
  • Being a big, bold thinker/innovator and at times, disruptor, for the station. Staying abreast of cutting edge tools, promotion trends and campaigns. Collaborating on a regular basis with station’s news director and general manager and as necessary, pushing the station into uncomfortable territory
  • Leading a team of creative personnel to perfection in terms of execution and directly supervising employees in the promotions department including but not limited to hiring great people, training, disciplining and appraising performance of employees
117

Marketing Resume Examples & Samples

  • Excellent commuinication, organization, problem solving and time management skills
  • Ability to adhere to tight deadlines, adapt to change and manage multiple projects simultaneously
  • Strong copy writing skills, computer aptitude and social media savvy
  • Knowledge of MS Word, Excel, Adobe Photoshop and Word Press
  • Must have a valid driver's license along with a clean MVR record
118

Marketing Co-ordinator Resume Examples & Samples

  • Superior knowledge of Microsoft Excel, Microsoft Word, Microsoft PowerPoint and Microsoft Outlook
  • Excellent problem solving and teamwork skills
  • Experience with SAP an asset
119

Internship Emeai Relational Marketing Resume Examples & Samples

  • Support on direct and e-direct marketing initiatives (liaising with other departments and tracking all materials/tools)
  • Support the team in developing Power Point presentations and running analysis to be shared with the Top Management team (daily activities and monthly reports)
  • Support the team on ad hoc requests related to specific programs and clienteling events
120

Director of Marketing Resume Examples & Samples

  • Work with VP, Marketing to develop strategies and execution plans to build upon existing framework for show launches, brand and programming events (Combine, Draft, Training Camp, Pre-Season, TNF, Playoff, SB, etc.). Build out post analysis efforts for marketing efforts. Support and elevate the NFLN brand
  • Drive ratings and awareness for key tentpole initiatives, and expand viewership of Women, Hispanic and Youth audiences. Work with research to identify viewing trends
  • Function as the daily divisional liaison and provide marketing support to NFL NOW
  • Develop and execute marketing opportunities across nfl.com and NFL Mobile to maintain/expand Network presence to drive ratings and raise awareness for programming. Optimization creative and traffic, including daily dashboard analysis of display ads
  • Work with SVP and VP to serve as the executional contact for our CBS TNF partnership across consumer and affiliate/o&o platforms
  • Identify, develop and execute opportunities with League sponsors in concert with Marketing Manager
  • Facilitate and foster club relationships to identify opportunities to raise awareness for NFLN on a local level
  • Support league initiatives and priorities. Work with programming to develop concepts to amplify League voice for priorities including; NFL Legends, Youth, International, and Hispanic presence on NFLN
  • Work across divisions (PR, digital, brand, on-air, programming, production, NY marketing, legal)
  • Agency management and 1-2 direct reports
  • High attention to detail within a fast paced environment
  • 8-10 years of television experience with multi-screen marketing experience a must
  • Superior time management skills with the ability to multi-task and prioritize
  • Ability to manage multiple personalities and relationships
  • Computer proficient in all MS Office platforms
  • Ability to interact with internal and external individuals at all levels in a professional manner
121

Director of Marketing Resume Examples & Samples

  • Leadership of a robust integrated marketing program
  • Database development to achieve marketing objectives
  • Creative thinking and constant experimentation to fuel growth
  • Sound marketing decisions grounded in data analysis
  • Creation of a positive and intense atmosphere
  • Production of the highest quality content
122

Marketing Resume Examples & Samples

  • Conducting in-depth market research to identify most appropriate locations and seasons to conduct promotional events and target appropriate customer groups
  • Partnering with the Field Sales team, the Communication department and the Global Marketing team to ensure brand direction and consistency in all our Marketing programs and external communication messaging
  • Budgeting of all Marketing related expenditures
  • Management of our external vendors and agency partners
  • Maintenance of the Japan website content along with our event listing page
  • 10 years of related Marketing experience with proven track record in developing and driving Marketing initiatives for high-end lifestyle products, including a relevant exposure in digital activations
  • Good command of CRM system to review and drive campaigns performances
  • Excellent written and verbal communication skills with proficiency in building clear and compelling campaign messages to inspire our clientele
  • 5 years of people management experience
  • Fluency in both English and Japanese
  • Comfortable with travelling (~20%) – mainly domestic
  • Entrepreneurship and ability to work in start-up mode with a positive, flexible and problem solving attitude, persevere despite obstacles and ambiguity
  • Strong operator, comfortable with execution and driven by results
  • Motivated by work in collaboration and creative thinking across teams
  • Effective time management and prioritisation skills
  • Integrity and professionalism
  • Experience in the automotive sector a plus but not necessarily required
  • B2B experience also a plus
  • Bachelor Degree (B.A) or equivalent in experience and evidence of exceptional ability
123

Bloomberg Marketing Resume Examples & Samples

  • Manages relationship with the Marketing Lead, the integrated marketing team, and the business lead(s)
  • Manages Senior Event Managers
  • Provides portfolio-level event assessments by leveraging program strategy insights, best practices and tools
  • Develops a portfolio of innovative event offerings (particularly financially themed events.)
  • Partners with Global Event Team leadership and Marketing lead to optimize portfolio assessments to meet business needs
  • Supports annual business planning process in partnership with Marketing Lead
  • Develops new initiatives with customized, creative, out-of-the-box ideas
  • Partners with the Senior Event Planners to balance the workload of the team
  • Mentors team on strategy tools necessary to provide event-level guidance to the Marketing lead(s) and business(es)
  • Leads the strategy and execution of key, complex and high-profile proprietary, hosted and third party events including, but not limited to event series, major conferences, and thought-leadership initiatives
  • Facilitates process and tools for the team
  • Writes and delivers performance evaluations for Senior Event Planner(s) and actively influences career development for the team
  • Domestic and global travel may be required
  • Works with the Senior Event Planners to manage incoming event requests for the businesses they support
  • Manages the evaluation/assessment systems and processes for the extended team of Event Planners and Coordinators
  • Approves/manages Bloomberg systems/functions for Senior Event Planners such as calendars, travel, expenses, invoices, etc
  • Degree educated
  • Extensive event/experiential planning within a global corporate environment or agency at senior level
  • Strong management experience is a must
  • Accomplished industry professional with excellent knowledge and thorough comprehension of experiential marketing and events
  • Must have a track record of success with driving the right mix of strategic event portfolio to ensure customer acquisition, expansion and retention, as well as lead generation
  • Must have an abundant understanding and experience of organizing events in the financial services sector
  • Must have a strong background in generating the right audiences for the right events
  • Must have a strong understanding of event logistics management and vendor negotiations
  • Advanced skill-level with Microsoft Office (PowerPoint, Excel, and Word)
  • Ability to work independently & work flexibly (travel and extended hours) under tight deadlines
124

Marketing Resume Examples & Samples

  • Interns can expect to participate in various individual and team projects
  • This position will provide college students with practical experience and insights to help them prepare for a professional career in their field of study. An internship/co-op may fulfill a degree requirement
  • Internships are an excellent way for Xerox management and HR to assess talent for future hiring opportunities
  • A Xerox internship is an excellent reference for future job opportunities
  • Assist in content creating and implementation of customer events
  • Evaluate opportunities to leverage existing partnerships with PIA & NAPL
  • Collaborate with internal and external GCO partners to implement valuable events for Xerox customers
  • Track ROI (Return on Investment) of customer events
  • Required - Bachelor's Degree - or enrolled in collegiat program to attain
  • Preferred - Master's Degree - or enrolled in collegiate program to attain
  • Required - field of study in Media Schiences/JPRV Graphic Arts Publishing, Print Media/JPRW New Media Publishing, print Media/JPRT Printing Technology, Marketing Communications, Graphic Design, Communications & Media Technologies or New Media Marketing, Social Media, or Business/Marketing Communications
  • Currently enrolled in an accredited Bachelor or Master degree program with required field of study
  • 00 or higher GPA required (on a 4.0 scale)
  • Marketing experience
  • Proficient with MS Office (Word, Excel, PowerPoint and Access)
  • Strong Web, PC, video, social media and graphic design skills
  • HTML skills
  • Demonstrated leadership capabilities and ability to collaborate within a team environment
  • Self starter willing to take initiative and complete projects with minimal supervision
125

Director of Marketing Resume Examples & Samples

  • Education: Bachelors Degree or higher
  • Minimum 4 – 6 years experience in marketing and/or brand building; relevant experience with the arts and cultural facilities preferred
  • Understanding of and experience with all channels of marketing including advertising, direct mail, digital marketing, and social media
  • Proven experience in development and implementation of marketing plans with clearly articulated, measurable goals
  • Ability to interact professionally and productively with colleagues, senior staff, Board members, and outside contractors
  • Must possess personal qualities of forward-thinking and a “can do” attitude; demonstrated ability to be resourceful, thoughtful, and able to work within limited budgets
  • A commitment to excellence and work of the highest quality
126

Director of Marketing Resume Examples & Samples

  • New Product Development – Oversee entire process; approval of launch plans, planogram strategies, concepts and PR plan; provide timetable/execution guidance; manage and develop int’l panier
  • Promotion Planning - Initiate and establish promotional grid (with Sales Management); provide guidance on timetable/execution
  • Financial/P&L/Planning – Monthly budget updates; manage multiple P&L’s and trouble shoot P&L issues
  • Advertising – Provide guidance on creative and media strategy
  • On-going Business – Manage existing business, work with trade marketing to help in the brainstorming of account-specific programs; develop contingency plans for volume needs
  • Managing and Developing Others – Responsible for Management of staff
127

Director of Marketing Resume Examples & Samples

  • Bachelor's degree in Marketing, plus six (6) to eight (8) years' experience in marketing
  • Experience in top consumer and/or technology companies
  • Experience in driving strategic brand management business cycles
  • Demonstrated track record of developing Marketing strategies based on business objectives and executing marketing programs that deliver measurable business results
  • Aptitude to own and manage projects, demonstrate creativity and put ideas into action
  • Experience in driving market conversions and/or adoption of new categories
  • Preferred Years Experience: 8-12 in Marketing
  • Experience in credit card industry
  • Experience in the financial markets Superior ability in mobile
  • Experience in developing and implementing successful loyalty programs
  • Sales, Trade Marketing or Product Development experience
128

Marketing Analysis Manager Resume Examples & Samples

  • Prepare analysis for ad-hoc data requests that are pricing related
  • Support P&L analysis of key pricing strategies
  • Work with other Business Units and support functions to create and refine testing plans including targeting, offers, channels and frequency based on data analysis
  • Develop and maintain automated reporting; maintain high quality of reporting and audit to ensure data integrity and follow-up analytical requests
  • Maintain and develop Key Risk Indicators (KRI’s), Action Plans (AP’s) and Health Checks
  • Assist in making recommendations on specific Business related objectives
  • Minimum 5-7 years analytical or equivalent experience required including 3-5 years of financial industry experience, preferably in a credit card environment
  • Pricing experience in Credit Card industry is preferable
  • Excellent communication skills and ability to work independently
129

Director of Marketing Resume Examples & Samples

  • Marketing Execution
  • Key responsibilities
  • Graduate degree or equivalent
130

Director of Marketing Resume Examples & Samples

  • Complete an assessment of the industry, competitive environment, lodge member goals, and customers interests, and develop the Marketing and Communications Strategy for Unique Lodges of the World. (20%)
  • Oversee the development and production of Unique Lodges and Private Expeditions print and digital materials including catalogs, brochures, e-newsletters, banner ads, etc. Maintain project timelines and budgets, and manage designers and other contractors when necessary. (20%)
  • Work closely with larger Travel marketing team, coordinating and prioritizing promotional activities across Travel products and media channels. Collaborate with internal teams (NGM, NG Channel, etc.) to identify and maximize marketing opportunities. (15%)
  • Plan and facilitate activities and events at National Geographic and at international industry conferences to promote Unique Lodges, bring together lodge members, and connect with prospective lodge members. (25%)
  • Work with Unique Lodges team to enhance program branding at member properties. Develop branded materials, activities, and programs to be implemented on-site. (20%)
  • 10 years experience in marketing, with experience in both digital and print; 7+ years experience marketing in the hospitality industry
131

Director of Marketing Resume Examples & Samples

  • 7-8 years previous marketing experience
  • Strong business acumen, excellent oral and written communications and project management skills, ability to work well and meet deadlines under pressure
  • Proficient in Microsoft office
  • Budget management experience
  • Experiencing managing and/or partnering with agencies, outside vendors and internal/external clients
  • Public Relations experience
  • Knowledge of SurveyMonkey
  • Advanced degree in marketing, public administration, business administration, or related field
132

Marketing Resume Examples & Samples

  • 50%: Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with International Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product
  • 10%: Manage performance, provide / guide development of skills and capabilities, and foster a ‘Brave’ culture for direct reports, and directly / indirectly ensure the same for all members of the commercial team; resolve conflicts and facilitate changes required to the structure of the marketing team to ensure delivery against objectives and the agility needed to react quickly to marketing problems and opportunities
  • 10%: Serve as a core member of the NATPARA / NATPAR PST, effectively representing the US commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs
133

Marketing Intern Venues & Tours Resume Examples & Samples

  • Learn Ticketmaster.com content guidelines
  • Develop photo editing skills necessary for use in customizing images for TM.com and Alerts
  • Gain email best practice knowledge as well as experience in deploying email campaigns
  • Work with our Venues & Tours Marketing team to develop skills needed for creating compelling and engaging client presentations
  • Develop planning, organizational and time management skills
  • Available for the Summer ‘15 or Fall '15 semester
134

Marketing Resume Examples & Samples

  • Minimum 5–7 years’ experience in investment product marketing/communication role working with senior investment professionals and product teams
  • General knowledge and understanding of various asset classes (equity, fixed income, balanced)
  • Knowledge of Canadian financial marketplace and regulatory environment preferred
  • FINRA series 6 or 7 preferred, Series 24 or 26 a plus (if US-Based)
  • CSC and/or IFIC designation preferred (if Canada-Based)
  • Complex project leadership experience strongly desired, demonstrating ability to organize colleagues around a specific objective and carry through the execution of project with minimal involvement from superiors
  • Demonstrated track record of success in steering marketing initiatives
  • Experience working with cross-functional and multi-channel teams (e.g., sales/marketing, client service, management, legal, performance, and graphics)
  • A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally. Ability to provide technical guidance to other department personnel; may coordinate duties of department staff (act as lead to junior staff)
  • Proven, demonstrated experience with managing projects from inception, to planning, budgeting, facilitation, and implementation
  • Assertive, strong examples of "leadership" capabilities/strengths in facilitating projects, overcoming obstacles and challenges (i.e., problem-solving experience)
  • Flexible and able to succeed in an autonomous, dynamic, and highly functional team
  • Minor travel may be needed to support role and function, but expectations are minimal
135

AVP Marketing Resume Examples & Samples

  • Work with the Marketing representatives, representing GECAS to the customer base in the specified region
  • Interface as required with customer personnel and other industry players to assist the Regional marketing team to identify and develop aircraft placing opportunities and assist and facilitate the closing of aircraft placement opportunities
  • Participate in Deal Team activities including assisting in the preparation of term sheets, letters of intent, approval papers, contracts and act as liaison during negotiations for the buying, selling and structured financing (operating leases, finance leases, loans etc.) of commercial aircraft and other aviation related assets (engines, spares etc.)
  • Maintain documentation and support system data and liaise with internal GECAS organizations including Marketing Operations, Legal, Technical, Risk, Finance and Tax, Customer Service etc
  • Interface with other parts of GE
  • Conduct research and data analysis into market trends in the specified region and aviation sectors and GECAS’ portfolio; prepare reports based on the outcome of this research
  • Travel may be required, in some cases at short notice
  • At least 3 years of working experiences in relevant field
  • Bachelor’s degree or equivalent professional qualification in Business, Finance, Engineering, Mechanical Engineering, Aeronautical Engineering
  • Strong facilitative skills
  • Financial skills – understanding cash flow analysis, IRRs and an ability to understand and interpret financial statements. International, multicultural business experience
  • Demonstrated ability to work independently, self –motivated
  • Proven success at multi-tasking, thrives in a high pressure environment with multiple shifting priorities
  • Able to conduct research and analysis. Good quantitative headset experienced in data analysis and reporting applications
  • Strong PC skills including Word, PowerPoint, Excel
  • Sales or direct customer service experience
  • Knowledge of operating/ finance lease structures
  • Proficiency in English and local language(s) of coverage area wherever possible
  • Able to identify and summarize customer needs accurately
  • Legal right to work in Ireland/EU
  • MBA or advanced University degree or equivalent professional qualification in Finance, Engineering, Mechanical Engineering, Aeronautical Engineering or a related field with commercial aviation exposure
  • Proficient in a major European language other than English
  • Understanding of the manufacturers and industry players (Boeing, Airbus, Embraer, Bombardier, GE Aviation and their respective products)
  • Experience with and understanding of the aviation industry. Knowledge of airline operations and aircraft operating cost analysis
  • Familiarity with technical aspects of aircraft
136

Bloomberg Marketing Resume Examples & Samples

  • Plan and execute event programmes for the Bloomberg core terminal events portfolio
  • Demonstrates expertise in event production, vendor negotiation, event contract procedures, logistics, and audience management
  • Executes a wide range of small-scale and more complex proprietary, hosted and third party events including, but not limited to training, panels, receptions, tradeshows, conferences, etc
  • Ensures successful format development and implementation of third party and proprietary programs that drive business results
  • Manages Marketing and client relationship as it relates to specific event
  • Provides event-level strategy guidance by leveraging program strategy insights, best practices and tools
  • Integrates event activity with other sales/marketing/ product team priorities to drive consistent brand messaging / integrity across campaign structure
  • Works with Marketing and business units to create event opportunities that drive the business forward
  • Infuses customized, creative, out-of-the-box ideas and solutions for events
  • Develops functional relationships with Marketing and/or clients as it relates to specific events
  • Collaborates directly with Bloomberg internal teams such as Creative Agency, Security, Facilities, Marketing, Catering, and A/V to coordinate onsite events
  • Ensures compliance to budget, expenses, and reconciliations on a per event basis
  • Domestic and international travel may be required
  • Solid experience event/experiential planning within a Global company environment, financial organization
  • Experience of utilising technology, digital and social media tactics into Events
  • Accomplished industry professional with excellent knowledge and thorough comprehension of event logistics and management of events
  • Ability to suggest & enhance functionality on event management / tracking systems
  • Must have a strong understanding of social media networks
  • Technology industry interest and understanding a plus
  • Ability to work independently & flexibly (travel and extended hours) under tight deadlines
  • Track record of success in working in and influencing a fast-paced, fast-growing global organization
  • Demonstrates a high degree of poise, patience, and flexibility
  • Ability to effectively lead and influence internal/external partners towards intended and successful results
  • Able to work successfully and efficiently with minimal supervision, yet seeks and takes direction appropriately
  • Demonstrates the ability to make sound decisions consistent with business needs
  • Exhibits strong interpersonal skills and is extremely effective working in a team environment
  • Possesses knowledge of the Firm's different businesses and how their particular area or function fits into the "big picture"
  • Puts the needs of the client/customer first and puts Firm's interests ahead of his or her self-interest
  • Actively addresses issues/conflicts by offering solutions and escalating as needed
137

Marketing Resume Examples & Samples

  • Deliver short and long range integrated marketing strategies, promotions and related launch programs for the product in line with broader business objectives. Collaborate with International Marketing to share best practices, align deliverables particularly prelaunch/launch plans; deliver financial objectives including revenue, market share goals and A&P expense targets for the product. Understand the patient journey and develop a CRM approach to improve the patient experience with Natpara (50%)
  • Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership local and International (shared learning), Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives. (20%)
  • Serve as a core member of the NATPARA Marketing team, effectively representing the US commercial perspective in team decisions and collaborating across the BU related functions in delivering product objectives, deliverables and programs. (10%)
138

Director of Marketing Resume Examples & Samples

  • Minimum 5 years marketing experience in activities that have prepared you to successfully perform the job described above
  • Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management
  • Work well in a team environment
  • Ability to prioritize and meet deadlines
  • Ability to recognize and define problems, collect information, establish facts and implement innovative solutions
  • Entertainment industry experience preferred
  • Strong computer skills in MS Office: word processing, spreadsheets and PowerPoint
139

SVP, Marketing Resume Examples & Samples

  • Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth plans
  • Lead and develop team of client marketing professionals
  • Establish and develop key relationships at senior levels of partner organization
  • Optimize contractual marketing spend and pursue additional funds to meet growth goals
  • Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments
  • Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of the Synchrony Financial planning cycle
  • Bachelor's Degree OR in lieu of degree; high school diploma/GED and 15+ years of marketing leadership experience in a large corporate environment
  • 10+ years marketing experience, preferably in credit card or financial services
  • 7+ years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products
  • 5+ years experience with digital channels – online and/or mobile
  • 5+ years experience managing organizations and other professionals with a minimum of 3 years of managerial responsibility
  • 5+ years experience in working with a collaborative style and approach with comfort working in a matrixed, decentralized structure
  • Strong PC proficiency (MS Office Suite) or comparable software applications
  • Advanced degree (MS, MBA)
  • Experience with PLCC, co-brand, and small business products
  • Strategic thinking with ability to develop and implement actionable plans to drive business results
  • Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution
  • Direct marketing experience with both acquisition and loyalty/lifecycle channels
  • Proven ability to partner and communicate effectively with all levels of the organization
  • Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information
140

Director of Marketing Resume Examples & Samples

  • Bachelor’s degree in Business, Marketing, or a related field
  • MBA in Management or Marketing is preferred, but not required
  • 5 – 10 years of progressive marketing and merchandising leadership experience
  • 5+ years generally leading teams
  • Be the industry expert on customer (consumer, designer, and dealer) lifestyle trends, needs, and wants. Speak as the advocate for the customer
  • Develop long-term strategic positioning for assigned product lines. Incorporate product design trends, customer needs, price positioning, sales and profit goals, competition, marketing plans, and manufacturing capabilities required to meet current and projected market objectives
  • Manage the product life-cycle
  • Prepare annual plans for new product launches in regards to market and trend analysis, pricing strategy, design source, advertising activity, and sales and profit forecasts
  • Manage the creation and production of advertising campaigns, selling tools, price lists, catalogs, brochures and other collateral
  • Driving branding on a full company level
  • Deep understanding of aesthetics
  • Expert understanding and execution of McGuire’s business strategy as to deliver measurable results
  • Excellent relationship-building skills
  • Expert organizational skills
  • Operation on a global scale
141

Fall Marketing Intern Resume Examples & Samples

  • Demonstrates effective social networking skills
  • Ability to learn and absorb at a fast pace
  • Commitment to 16-20 hours work per week during semester
  • Can provide own housing and transportation to and from AEG Live office in Dallas, TX
142

Marketing Production Manager Resume Examples & Samples

  • Manage the production and execution of advertising campaigns for new product launches and national campaigns. Act as an intermediary between marketing and the agency for media buying and budget control reporting. Responsible for building creative specs, all reviews including compliance, product management, sales and creative services and sending final files to agencies and media
  • Manage marketing and sales support materials for large and small-scale initiatives, national campaigns and ongoing maintenance of brand and product marketing materials. Includes the implementation of communication plans and production of collateral material in print and digital formats
  • Manage client-facing and distribution channel marketing support, leveraging/managing internal resources/departments and external vendors as required so that projects are executed on time and on budget
  • Ensure all marketing and sales support materials produced meet the established “client first” standards for all client & advisor focused materials
  • Continually seek improvement in workflow, processes and efficiencies
  • Completion of CSC/IFIC
  • Advanced understanding of Word, Excel, PowerPoint, and Adobe Acrobat
143

Marketing & Promotions Manager Resume Examples & Samples

  • Full responsibilities and accountability for the success of the Marketing Department. Direct and coordinate all activities relating to Marketing and PR for the Restaurant, Retail, Gospel Brunch, Special Events and the Foundation Room (if applicable), as well as overall awareness of House of Blues venue
  • Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional communication projects for the House of Blues Restaurant, Special Events, Gospel Brunch, Retail & Foundation Room
  • Create, develop and maintain venue marketing collateral for non show business segments (rack cards, promotional fliers, sales packages, brochures)
  • Responsible for a non show related guest relations/public relations and community outreach programs
  • Develop & communicate marketing initiatives for cross-selling business segment opportunities
  • Implementation and execution of national marketing and sponsorship plans for non-show events
  • Manage marketing & advertising operating budgets
  • Financial reporting Weekly report to GM: sales trends, bookings, sales recap, department productivity
144

Director of Marketing Resume Examples & Samples

  • 10%: Development of Bank of Montreal Mutual Funds (retail and advisor series) Exchange Traded Funds and term products marketing plans
  • 10 - 15 years related industry experience, 10 of which must be in marketing
  • 5 – 8 years in a managerial capacity, leading high performance teams with multiple stakeholder relationships in a highly matrixed environment
145

Director of Marketing Resume Examples & Samples

  • Marketing Campaign Development
  • Develop and implement new business marketing activities targeting prospects and clients and track progress and results
  • Develop and maintain product materials and collateral, including digital assets
  • Identify and review trade publications for advertising opportunities
  • Create appropriately customized target lists for each individual campaign, ensuring that accurate target data is developed and maintained
  • At the direction of senior leadership, develop marketing strategies and content to drive conversion of prospects to clients
  • Develop relationships with professional organizations
  • Liaise with third-party resources (e.g. Global Sales & Marketing Support, corporate design, and national marketing) to build high-quality campaigns in compliance with the Aon brand
  • Utilize sharepoint and ensure that a marketing activity calendar inclusive of local and national campaigns is maintained
  • Communicate and coordinate national campaigns at a local level
  • Marketing Campaign Execution
  • Coordinate campaigns, events, seminars, webinars, and other marketing activities for practice group
  • All materials (invites, advertisements, etc) must be compliant with Aon brand standards
  • Initiate and manage leads from marketing activities and other incoming lead sources by identifying and qualifying leads and opportunities from campaigns, distributing or assigning them to sales representatives for follow up
  • Review and communicate the follow-up of leads properly
  • Actively track campaign progress and adjust campaign strategy as needed
  • As needed, coordinate with National Marketing to conduct follow-up to major national events and support Aon’s presence at these significant industry gatherings
  • Ensure that all marketing events are properly recorded in Starcite and other proper channels
  • Understand the sponsorship and advertising opportunities and activities available
  • Develop a plan to drive revenue in a cost effective manner
  • Review monthly reports from finance to ensure expenses for your region are being accurately recorded
  • Challenge any expenditures that are not approved/planned
  • Return on Investment Analysis
  • Proactive communication of all marketing activities and associated results metrics
  • Using salesforce, manage the lead funnel and opportunities tied to campaigns and determine the ROI for each
  • Once a template is established , these reports should be updated quarterly
146

Intern Fall Undergraduate Marketing Resume Examples & Samples

  • Working in conjunction with the Director of Marketing and Marketing Managers on the execution of marketing plans to promote both network brands and programming statewide
  • Assisting with the management of on-site event marketing and activations
  • Managing and coordinating travel for talent
  • Assist TV production and marketing departments on special projects
147

Stage Marketing Resume Examples & Samples

  • University Degree in Economics
  • Strong analytical and organizational skills
  • Strong interpersonal skills; team-work oriented and flexible
  • Fluent in English and Italian
148

Marketing Resume Examples & Samples

  • Consumer Marketing
  • Client Acquisition
  • Advisor Marketing Support
  • GPA of 3.3 or above
  • Creative, strategic, and flexible skill sets
  • Interested in gaining broad experience
149

Director of Marketing Resume Examples & Samples

  • With the General Manager, develop and manage the marketing communications and social media plan to drive overall network brand proliferation and add material value to critical business partners
  • Communicate the vision, creative and strategic direction of the marketing/communications plan to the network marketing department as well as team, sponsor and affiliate marketing groups
  • Ensure efficient use of time and strategic creation and placement of promotional materials for the network through excellent long-range planning
  • Working with GM and Sales Management, create, manage and execute revenue generating sales promotions for all network distribution outlets (i.e. TV, Internet, Mobile, etc.)
  • Develop and execute strategies that demonstrate measurable influence on the dynamic metrics of the business including ratings, web traffic and social media groups
  • Partner with various constituents including teams, cable operators, and advertisers to build an understanding of their marketing strategy/needs in order to create customized and targeted business solutions
  • Oversee the allocation and effective application of team marketing elements and media budgets
  • College degree in Marketing, Radio-Television, Sports Administration or other related field is a must
  • 7-10 years in a Leadership role at a television station/network, advertising agency or major sports brand with an emphasis in consumer marketing or brand development is required
  • Demonstrated experience in managing an administrative staff, creative personnel, on-air production and print production is essential
  • Applicant must possess strong verbal and written communication and presentation skills
  • Proficiency in MS Excel, PowerPoint and Outlook helpful
  • Travel with presentation equipment required
150

Fall Marketing Intern Resume Examples & Samples

  • Assist in filing/file tracking marketing assets
  • Assist with miscellaneous projects to support marketing team (such as RSVP lists, reaction collect, etc.)
  • Additional projects as needed
151

Director of Marketing Resume Examples & Samples

  • Ensure the handling of all publicity requests including press releases, solicited stories for upcoming events, day of show photo/media requests
  • Direct the maintenance and updates of press and contact lists (radio, television, print, web)
  • Ensure the compiling and sending of press releases, publicity materials and photos to writers, editors and other promoter partners as directed
  • Direct the distribution of creative spots to both radio and television stations
  • Direct the in house graphics department on print ads, flyers, postcards and posters for upcoming shows
  • Manage and direct street teams for distribution of creative collateral as well as develop street strategy for all shows, O/O properties, and third party venues where LN Dallas promotes concerts
  • Ensure the arrangement of artist/media interviews; phone-ins, remotes, in-studio, etc
  • Develop creative marketing/promotional plans with outside agents and managers as well as internal senior level marketing executives
  • Implement creative marketing/promotional plans with local media including the negotiation of rates and the implementation of paid/trade advertising schedules
  • Assist the Sponsorship Department with year round maintenance and end of year recaps for each show and series as assigned
  • Direct show and non-show related marketing projects and initiatives
  • Direct digital, social media, and tech strategy for LN promoted shows, venue awareness, and local market growth in these segments
  • Direct the creation of high impact promotions and strong consumer awareness for various events with a focus on non- paid media which results in driving ticket sales
  • Manage overall marketing budgets for both show and non-show related initiatives
  • Build strong relationships with record labels, publicity firms, artist management, internal employees and management and other industry stake holders
  • Work closely with the booking staff to identify opportunities for media driven programming i.e. radio shows, themed events, etc
  • Minimum of 5 years’ experience marketing live events
  • Ability to work day, evening and weekend hours, based on the needs of daily business operation
  • Must be metrics and results driven
  • Experience in defining and developing products to meet customer requirements
  • Experience working with multi-disciplinary teams and external partners/clients
  • Organizational skills such as task management and decision making
  • Excellent time management skills
152

Director of Marketing Resume Examples & Samples

  • Brand Leadership. Ensure consistent, integrated campaigns and communications across all consumer touch points. Reinforce Oakley Defense vision and brand initiatives with partners
  • Initiative Development & Implementation. Develop integrated marketing campaigns to support key brand initiatives. Collaborate with cross-functional partners to ensure a consistent consumer experience across all touch points. Identify potential risks and barriers and develop contingency plans to move initiatives forward
  • Digital Marketing. Collaborate closely with Digital Sales Manager and web team to develop web marketing plan, to include site merchandising, SEO and promotions to drive sales and increase conversion rate
  • New Idea Development. Partner in developing and implementing test-and-learn initiatives based on opportunities, consumer insights and industry trends
  • Marketing Analysis. Conduct the post-campaign analysis and identify and recommend opportunities to enhance current and future marketing initiatives
  • Team Development. Lead, manage, motivate and help develop team members to help maximize engagement and productivity while strengthening retention of key talent
153

Director of Marketing Resume Examples & Samples

  • With the guidance of the VP Consumer Marketing, be the architect of brand marketing strategy, and be the owner of consumer marketing plan and the marketing planning process
  • To be the operational interface between Marketing and WSJ editorial and business, co-creating and selling in of marketing activities and managing the day-to-day activities which support the achievement of sales, circulation and brand goals globally
  • Be the key contact for all other parts of Marketing, Editorial and other divisions on behalf of marketing
  • To develop and report on brand KPIs and report progress and results of marketing campaigns
  • Oversee the implementation of global marketing activities
  • Oversee the full set of marketing levers per campaign from service briefings through to PR, deployed via marketing communications or agency suppliers
  • Play a key role in innovation, new product development
  • Contribute to the development of the team’s budget, manage and take ownership of the marketing campaigns budget, monitor and ensure delivery of the plan within the agreed budget, evaluate effectiveness of that investment and provide weekly, monthly or quarterly status reports as requested by VP
  • Utilise Marketing Insight in all communications, product and brand development and all activation
  • Management, coaching and development of the team through insight, constructive feedback and challenge to enable team effectiveness, ensure consistency with DJ Marketing values and behaviours, and to drive business performance
  • Responsible for effective use of team resources, division of labour and providing a motivating environment for your team
  • GTKM
154

Representative, Partnership Marketing Resume Examples & Samples

  • Manager Partner fulfillment activity
  • Execute tracking, timing, reporting for Main Event, Raw, and Smackdown programming
  • Write partnership proposals and recaps for sponsorship activity
  • Collect and distribute assets (Main Event asset tracking, language, copy, logos, tickets, etc.)
  • Execute digital ad trafficking
  • Manage department research projects
  • Ability to manage small projects
  • Able to thrive in a fast paced environment with frequent change
  • Ability to operate with a high level of autonomy
  • Proficient with Microsoft Office Suite (Work, Excel, PowerPoint)
155

Marketing Resume Examples & Samples

  • Supporting the Marketing Manager & Senior Marketing Managers in working as part of the wider Brands & Marketing team but facing in to a multi-disciplinary team to deliver specific regulatory communications projects
  • Supporting the relationship with third party agencies and suppliers to onwardly develop and implement the marketing communications as required
  • Developing and deliver marketing initiatives based on an agreed customer experience, considering the wider business and regulatory context
  • Engaging stakeholders in order to shape and deliver marketing deliverables and priorities. Influence will typically extend to that of head of function level
  • Working closely with other members of the multi-disciplinary project team maintaining to support the business
  • Positively influencing others by demonstrating the company's vision and values
156

Marketing Resume Examples & Samples

  • Lead the creation and delivery of consultative, differentiated and insightful commercial insights and Challenger insight messaging that drives solution, business unit and segment growth
  • Partner with broader marketing and product management teams, during all stages of the product development and commercialization process, to deliver unique perspectives of customer patterns, market trends, and competitive intelligence to create a competitive differentiation through the creation of new products
  • Build internal relationships and closely collaborate with other departments to secure appropriate and timely data and information required to develop commercial insights and “weave the story”
  • Manage all aspects of project engagements, including timelines/schedules, timely communication on project tasks and deliverables, data collection and information, data analysis and modeling, and creation of presentations materials, playbooks and marketing content
  • Maintain a strong understanding of Aramark’s offerings and the respective strategies, economic models, financial results, industry trends, and operational developments
  • Champion cutting-edge research methodologies and is resourceful in their approach to unearthing insights, large and small
  • Participate and guide market research support of various ad hoc, growth-oriented task force efforts will also be required, as the need arises
  • Bachelor’s degree or equivalent in Business, Marketing, Communications or a related field. MBA, MHA or other master’s degree strongly preferred
  • Minimum 10 years of marketing experience with minimum 5 years total experience focused on business insight compilation and messaging or content marketing
  • Previous experience working in a complex, high-growth consulting firm or B2B environment. Healthcare industry experience highly preferred
  • Model key competencies of thinking strategically, focusing on the customer, understanding the business and driving for results
  • Compelling communicator, strong writing and presentation skills, including the ability to present and defend both research plans and recommendations and conclusions based on research findings, analyses, and insights
  • Able to develop a structured and logical approach to understanding and applying customer intelligence and business intelligence across the organization
  • Demonstrated mastery designing, conducting and evaluating primary and secondary research in order to drive fact-based and data-driven insights using multiple research and analytic techniques
  • Strong capability to marry disparate sources of information into compelling content marketing assets
  • Highly developed business acumen, strategic planning and management skills with ability to think ahead and plan both short- and long-term
  • Proven-ability to be in front of and interact with clients, present effectively, and communicate with presence
  • Experience with business support software applications such as MS Office (Word, PowerPoint, Excel, Project, Visio, Visual SourceSafe, etc.) required
  • A high energy, results-oriented individual who can make a difference; an individual who takes initiative, makes things happen, accepts accountability and has a “can do” attitude; has a sense of urgency
  • Ability to partner and collaborate effectively to implement programs through a multi-layered, decentralized organization with various chains of command
157

Marketing Resume Examples & Samples

  • This internship is a GAME
  • *UP TO 4 positions will be filled.**
  • Work 75% Charlotte Checkers games (Weekdays & Weekends)
  • Assist in planning and preparing game operation activities
  • Supports Charlotte Checkers Marketing staff in all pregame or post game events as assigned
  • Assists with in-game production and promotional activities, including selecting guests for intermission activities and promotions: selecting contestants, Zamboni riders, monitoring interactive concourse tables, coordinating group outings etc
  • Interacts with Charlotte Checkers Hockey Operations staff, Bojangles' Coliseum staff, CRVA staff, Charlotte Checkers Hockey corporate partners and guests of Bojangles' Coliseum
  • Placing and organizing partner signage
  • Partnership activation including concourse marketing
  • Assisting staff with promotional giveaways and couponing initiatives
  • Assisting the sales staff with in arena fan experiences
  • Ideal candidate is pursuing a college degree in Sport Management, Marketing or closely related field
  • Successful candidates have some experience in marketing and/or customer service, are innovative, self-starters, independent, demanding nothing less than the best, energetic, and organized while possessing excellent interpersonal skills
  • Ability to effectively present information and respond to questions from groups of managers, clients, members, and the general public
  • Must be able to attend 75% Charlotte Checkers Hockey home games at Bojangles' Coliseum, with the potential of playoffs lasting until June
  • Please note we are able to work with student schedules given that absences are reported with advance notice
  • Do you live in the Charlotte area? (This is a Requirement)
  • What do you hope to take out of a game day position with the Charlotte Checkers?
  • Are you able to work 75% of 38 home games?
158

Marketing Resume Examples & Samples

  • Localise and design product packaging, Quick Start Guides and other product collateral
  • Create Point-of-sale materials and in-store concepts working with channel marketing
  • Manage image requests, add new images to resource sites in a logical system including folder structure and file naming convention
  • Create new exploded imagery to a consistent format
  • Video & photography projects as required
  • Working with colleagues in the US to access and make best use of assets that already exist
  • Working knowledge of After Effects, Flash, Dreamweaver, and Final Cut Pro would be advantageous
  • Accuracy and attention to detail is essential
  • Microsoft Office experience, with especially strong Excel knowledge
  • Positive attitude and excellent problem solving skills
159

Director of Marketing Resume Examples & Samples

  • Pushing the boundaries of a station’s audience, revenue and brand potential by serving as a collaborative business partner to the station’s leadership team and playing a key role in the integrated marketing planning and budgeting process
  • Being a big, bold thinker/innovator and at times, disruptor
  • Staying abreast of cutting edge tools, promotion trends and campaigns
  • Create an engaging, transparent experience with consumers on all Social Media experience levels
  • Build and lead an extraordinary team. Effectively manage budgets and projects to completion
  • Generate, deliver and execute ideas with a passion that inspires others to embrace our efforts
  • Social Media Strategist. Deep passion for and knowledge of social media tools and technologies
  • Ability to monitor trends in social media tools and applications. Plus, appropriately apply and measure the impact of social media usage
  • Deep knowledge of visual media and an eye for what works
  • Exceptional communication, creative, and relationship building skills
  • Must be able to think strategically, but be willing and able to roll up your sleeves
  • Ability to contribute individually, and lead, manage or participate in cross-functional teams
  • 8 years consumer advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management, or marketing/digital/advertising agency
  • Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio (link to reel required)
  • Firsthand, working knowledge of on-air and digital promotion production techniques, and familiarity with current production and photography trends
  • Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaign; search (SEO and SEM), retargeting, social media, mobile marketing, etc
  • Related BA/BS degree. Graduate degree preferred
160

Marketing Co-ordinator Resume Examples & Samples

  • Responsible for high service levels within Marketing department
  • Potential to move into publicity, promotions or marketing role
  • Oversee the planning and execution of all department meetings and events
  • Manage invite and RSVP lists and oversee event logistics when required
  • Assist with media and partner screenings as required. This may include weekend and after hours screenings
  • Set up screening events in conjunction with our state based Marketing Consultants via company systems including booking cinemas, security and food & beverage requirements
161

Marketing Co-ordinator Resume Examples & Samples

  • Liaising with internal departments to co-ordinate design requests and manage timelines for marketing materials development
  • Organise and facilitate group meetings to ensure projects are kept on track
  • Initiate, manage, track and close projects on internal systems
  • Management of all documents needed to complete projects
  • Management of updates in internal systems
  • Work with different departments to create and distribute internal news and content
  • Co-ordination and development of training tools for internal staff
  • Work cross functionally to communicate with other business divisions on various projects, events, training etc
  • Work within the marketing department on a cross functional level
  • Work with event co-ordinator to assist in the running of the event and design/materials team to co-ordinate all materials for the event
  • Work within a team and on own initiative
  • Support the updating of content on the various internal and external websites
  • Assist in the creation and management of content for our internal channels
  • Assist in the monitoring and evaluation of digital (website and social media) activity
  • A relevant third level qualification in marketing, business or science related discipline is required
162

Marketing Resume Examples & Samples

  • Experience is preferred, but not required
  • Must be available to work flexible hours including all 36 home games, nights, weekends, and holidays
  • Must be well organized and flexible to meet time, priority and workload demands
  • Ability to analyze and interpret common social expressions and clients needs or wants relating to the mascot
  • Strong communication skills with all levels within the organization
  • Ability to troubleshoot situations without delay and act accordingly
  • Perform mascot duties in a manner deemed acceptable according to the Northwoods League standards
  • Must be able to lift approximately 50 lbs
  • Good physical condition (athletic)
  • Fan friendly and outgoing individual
  • Works well with children and other staff members
  • Must be able to work in a costume
163

Bloomberg Marketing Resume Examples & Samples

  • Manages inventory of premium items; prepares all gift bags; coordinates and sends event supply boxes
  • Provides onsite event support to Event Planners when needed
  • Manages coordination of highlights and previews to the Senior Event Planner and the Team Leader
  • Responsible for scheduling of team meetings, compiling agendas and follow-up
  • Provides support to Senior Event Planner and the Team Leader on special projects
  • Develops functional relationship with Bloomberg internal and external partners as needed
  • Executes assigned small-scale events as needed
  • Domestic travel may be required
  • 0-3 years of experience event planning within a corporate environment or agency (Internship experience accepted; Can be entry level)
  • Track record of success in working in and influencing a fast-paced organization
164

Director of Marketing Resume Examples & Samples

  • Coordinate the branding and marketing of WGXA & EGXA
  • Maintain and execute the station's marketing goals
  • Create multi-platform advertising and promotional campaigns and messages
  • Develop and implement audience development strategies by applying research insights, data and analytics to marketing activations
  • Proactively create annual and quarterly strategic plans
  • Collaborate with multi-departmental teams in an integrated marketing approach
  • Plan and implement marketing and promotional events
  • Detail-oriented with the ability to manage projects from inception through execution
  • Non-linear editing experience (Adobe Premier non-linear editing experience is a must)
  • Extensive shooting and scripting of both short and long form spots
  • Ability to write, shoot and edit content that tells a compelling story
  • A strong understanding of fundamental design, sense of color, typography and composition
  • Advanced knowledge of the post-production process, including media management and encoding video to various formats
  • Skilled with Microsoft Excel, PowerPoint, Word and SBG sales related systems
  • Excellent communication and interpersonal skills, both verbal and written
  • Ability to meet strict deadlines while maintaining accuracy
165

Director, Institutional Marketing Resume Examples & Samples

  • Drive profitable customer action through strategic development of inbound and outbound marketing programs that result in increased marketing contribution to the sales pipeline. Align with the sales organization to develop buyer driven marketing and sales processes
  • Work with key stakeholders to drive process improvement and foster collaboration, while serving as a model of change
  • Work with direct reports and marketing ops team to oversee lead scoring, MQL/SQL hand-off, lead generation and lead nurturing programs. Develop and report on data/KPIs to measure the success of marketing programs. Optimize the marketing channel mix utilizing facts and data and recommend actionable program improvements
  • Lead strategic marketing projects including market research, segmentation, value proposition, win/loss assessment and messaging strategy
  • Manage and track departmental budgets
  • Manage a department of seven; build a high-performance team with a focus on professional development, mentorship and coaching
  • Deepen the team's understanding of the lead generation process and revenue marketing to fuel growth for the business
  • Act as a change agent by modeling behavior, institutionalizing best practices and improved processes, and employing continuous marketing innovation to take the team and the company to new heights
  • Foster interdepartmental collaboration and communication to build strong and productive working relationships. Prevent, manage and resolve conflicts as needed
  • Minimum ten years professional experience in marketing, with a focus on B2B marketing. Minimum five years of management experience. Knowledge of hospital/healthcare markets a plus
  • Deep understanding of marketing strategy and strong experience in lead generation/nurturing
  • Five plus years’ experience leading a high-performance marketing team
  • Deep understanding of B2B marketing best practices, concepts, and dynamics
  • Expertise in creating and implementing a marketing strategy to support revenue growth
  • Data driven, results oriented and able to deliver consistently strong measurable results
  • Proven success working in a fast-paced, high-growth environment
  • Proven ability to collaborative effectively with a sales organization, implement a consistent closed-loop process between marketing and sales, and strengthen sales and marketing alignment
  • Able to build and lead a world-class marketing team and serve as a change agent to drive organizational effectiveness, improvement, and development
166

Marketing Resume Examples & Samples

  • Product Marketing skills and knowledge
  • Strong willingness learn
  • Ability to work collaboratively within a product team
  • Experience leading and organizing group project activities
167

Director of Marketing Resume Examples & Samples

  • Marketing and Communications Peers (both global and divisional) – to represent the Latin America region and ensure consistency in the global presentation of our brands
  • Sr. Management and Sales Team – to understand business strategy for the region and opportunities for growth
  • Ralph Lauren Digital (RLD) – to execute online marketing/email programs that support the continued growth of our business
  • Ralph Lauren Advertising (RLA) – to develop all creative assets and seasonal collateral designed to support our brand and business objectives
  • Retail Development – to ensure seamless execution of all in-store collateral needs
  • Customer Insight & Experience Management (CIEM) – to understand the Latin America customer and maximize the effectiveness of our marketing through use of customer analytics
  • Communications agencies in Brazil, Panama and Chile
168

Director of Marketing Resume Examples & Samples

  • Develop and execute tour marketing plans in conjunction with artist management and local Live Nation marketing departments
  • Manage national and local marketing budgets for tour to achieve business objectives
  • Place national media buys
  • Create and oversee national promotions
  • Create and implement ticketing programs
  • Execute media events and opportunities for content capture with touring artists
  • In conjunction with Direct Marketing and Research develop and execute both national and local direct marketing campaigns
  • Develop social media campaigns and promotions to drive ticket sales, tour awareness and fan engagement
  • Lead the planning and implementation of tour specific digital advertising campaigns across multiple platforms
  • Coordinate the development of creative assets including radio spots, TV spots, video ad units, print artwork, digital banners, social content, e-cards, etc
  • Maintain and create relationships with company partners to provide national promotion of tours
  • Work closely with Live Nation Media & Sponsorship to develop and fulfill tour sponsorship programs
169

Manager, Sponsorship Marketing Resume Examples & Samples

  • 1)Create unique and innovative cross-platform marketing packages around Syfy programming, Syfy.com, Syfy social, events and brand campaigns
  • 2)Manage key ad sales accounts throughout the RFP process from development of client proposals to supporting ad sales on client pitches as needed
  • 3)Execute advertiser sponsorship programs by working closely with internal and external production, creative, digital and programming teams
  • 4)Develop high-impact marketing collateral that communicates Syfy's capabilities to the marketplace
  • 5)Evaluate marketplace trends and conduct competitive research to maintain premium offerings and educate the team on unique and innovative platforms and partnerships
170

CIB Marketing Resume Examples & Samples

  • Collaborating with Product and Sales stakeholders to identify and implement marketing programs that meet their business goals and requirements
  • Developing and executing marketing programs across the appropriate mix of channels
  • Supporting the definition and delivery of sales tools (e.g. demos, presentations) as well as client-facing collateral (e.g. brochures, fact sheets)
  • Proven track record in working across the marketing mix, ideally in large, complex organizations and covering multiple regions
  • Knowledge of Markets products and institutional investors is highly preferred
  • Excellent written communication skills, including copywriting, editing and proofing
  • Superb oral communication and presentation skills with ability to interact with and effectively influence stakeholders and partners
  • Strong project management experience, including the ability to independently manage multiple and varied assignments concurrently
  • Strong analytical skills with fine eye for details
  • Experience managing relationships with senior management stakeholders
  • The ability to collaborate with marketing, media relations and internal communications and business colleagues globally, maintaining a network of contacts across the firm
  • Proactive, thorough, resourceful problem-solver with strong follow-through
171

Director of Marketing Resume Examples & Samples

  • Lead development and implementation of innovative and trendsetting marketing strategies for FF Group brands (Links of London and Folli Follie) in all segments and marketing campaigns including new products and promotional programs from inception through completion
  • Lead all marketing strategies cross-functionally with input on buying, visual, creative, production, planning, digital team, new store opening team, store operations and communications, retail operations, field leadership and store design; collaborate on key launches and campaigns to insure integration and consistency
  • Create and manage the Marketing calendar in collaboration with local and global teams
  • Manage all store-specific marketing efforts; including signage, print collateral, direct mail and advertising
  • Partner with the ecommerce team on email and digital messaging to ensure customer segmentation and cross-channel alignment
  • Maintain flow of communication with all business partners with regards to marketing calendars, revisions in programs, costing guidelines and brand issues
  • Plan and manage marketing budget, across all channels; partner with global brand marketing and store teams on key initiatives to support
  • Manage KPIs measurement; set goals and performance guidelines for all Marketing initiatives
  • Lead and develop direct reports, who share responsibility for channel marketing
  • Education: Must have at minimum a Bachelor’s Degree with a marketing focus
  • 10+ years in brand marketing, primarily in luxury retail in North America
  • Excellent knowledge of and experience in retail calendar planning cycle
  • Experience in retail marketing required; department store marketing experience strongly desired
  • Solid knowledge and experience in Luxury brand PR including events, brand associations and media partnerships
  • Experience managing agency and other 3rd party relationships
  • Experience in luxury jewelry, watches and accessories preferred
  • Proven record of developing and executing marketing programs that drive customer acquisition and retention
  • Strong management skills and ability to focus on big picture while delivering on the details
  • Strong knowledge of digital and social media
  • Commercially-driven, business-focused, results-oriented and analytical
  • Critical and strategic thinker; Brand builder
  • Able to lead, motivate and develop a team through active management
  • Enthusiastic, self-confident and self-motivated
  • Deeply comfortable in an entrepreneurial environment
172

Marketing Resume Examples & Samples

  • Writing blog posts and press releases for several business units, as well as various internal and external communications
  • Ensuring all communications meet corporate standards
  • Serving as the main contact for various corporate communications and exchanges
  • Proofreading written texts and presentations (internal and external) in French and English
  • Managing several online social platforms (blog, Facebook, Twitter, LinkedIn) and monitoring topics discussed on these platforms
  • Supervising the creative development and production of corporate material for Bell Media Sales (brochures, kits, promotional items)
  • Managing annual advertising-industry sponsorships
  • Organizing and supervising marketing events with the advertising industry (programming launches, client events, etc.)
  • Organizing and supervising internal activities (sales seminars, Bell Media Sales conferences, etc.)
  • Contributing to the development of all sales tools for Bell Media and its various divisions (media kits, PPT presentation templates, internal and client newsletters, etc.)
  • Contributing to the development of agency tours in Montreal and Toronto, and developing the necessary material for these tours (promotional items and various presentation documents)
  • Coordinating various contests aimed at Quebec advertisers and clients
  • Managing marketing communications (coordination with stakeholders from each unit, choice of internal and external communication tools)
  • Negotiating with several suppliers (web designers and programmers, video directors, audiovisual technicians, event organizers, graphic designers, translators, promotional item suppliers, etc.)
  • Managing and updating the Bell Media Sales website
  • Managing and analyzing budgets
173

Director of Marketing Resume Examples & Samples

  • Identify and execute marketing initiatives and programs in order to maximize sales opportunities
  • Work closely with the eCommerce organization and cross-functional partners to ensure alignment with the Company’s initiatives and Brand marketing messaging
  • Drive testing, reporting, optimization and analysis on channel performance to identify opportunities for improvements
  • Increase the Company’s digital customer engagement across multiple channels and customer touch points
  • Manage and provide guidance to 4 direct reports overseeing areas such as Social Media, Performance Marketing, Cross-channel Marketing, PR, Events, Influencers and Content; ensure day-to-day operations meet KPIs and customer engagement, acquisition and retention goals
  • Develop new and creative growth strategies and campaign ideas
  • Partner with the creative department to align creative and visual messaging across the organization
  • Partner with Ecommerce Operations to ensure the proper balance of initiatives to drive traffic, conversion and brand awareness, as well as cohesion between inbound marketing initiatives and site/user experience
  • Partner with CRM to ensure customer data supports marketing strategies
  • Support in the creation and expansion of a ‘best in class’ eCommerce organization that will meet and exceed market demands
  • Other duties and projects as needed
  • A minimum of 10 years of professional experience as a leader in a retail or branded environment
  • Proven experience in developing strategy and executing in timely and cost efficient manner
  • Previous experience managing a marketing budget
  • Previous experience leading digital initiatives such as SEM, SEO, Affiliate Marketing, Display Advertising and Social Media, and/or more traditional Marketing functions in PR, Events, Print, etc
  • Multi-Channel retail experience a plus
  • Experience at a high SKU count eCommerce business
  • Experience working with CRM/Loyalty platforms a plus
  • Tactical as well as strategic thinking ability
  • Excellent interpersonal skills, strong problem solving, decision making and customer service skills required
174

Director of Marketing Resume Examples & Samples

  • Develop the strategic vision, long-term objectives and tactical plans for assigned product portfolio
  • Execute the strategic product vision through an integrated marketing communication (IMC) plan that utilizes symposia, focus groups, conventions, webinars and digital faculty consultants
  • Partner closely with sales management to achieve long-term and short-term revenue and profit goals
  • Partner closely with sales organization, representing a group of approximately 150 sales professionals on opportunity targeting and Salesforce.com data population
  • Develop and implement targeted, data-driven strategies to convert print based customers to digital learning products and solutions
  • Recruit, retain and lead a highly qualified marketing staff that supports the digital transformation across assigned product lines in higher education
  • Eight plus years of hands-on experience in marketing and digital marketing, preferably in higher education
  • Deep knowledge of all digital marketing tools and models for email service providers and social media platforms
  • Experience managing multiple product lines and integrating them into coherent programs
  • Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines
175

Marketing & Promotions Internship Resume Examples & Samples

  • All candidates must be available from May/June to August/September for the 12 week program
  • All candidates must be willing to work full-time 40 hours/week
  • Familiarity with AVID
  • Energetic, ambitious, detail-driven, creative, someone who can hit the ground running
  • Must be able to perform detail-oriented work under very rigid deadlines
  • Must have experience editing, and working in television or film production environment
176

Marketing Resume Examples & Samples

  • Field Marketing Strategies and Ideas for upcoming slate
  • College initiatives for the Field
  • Sponsorship pitching for premiere events
  • Premiere ticketing and logistics
  • Publicity and outreach to market films
  • Premiere sponsorship marketing reports
  • Social Impact and Educational programs for film slate
  • Studio Marketing events for Disney Theme Parks and Disney Stores
  • Synergy plans for all non-broadcast partners at the Walt Disney Company
  • Contribute to team discussions and department meetings
  • Energetic personality with a great work ethic and a strong desire to learn
  • Ability to multitask, have excellent written and oral communication skills and be social media savvy
  • Flexibility in schedule is a must as our hours on events can run long and often times events fall on weekend dates
  • A team player who is excited to actively contribute new ideas around potential marketing opportunities, especially to millennial consumers
  • Strong writing skills are a must!
  • Power point, Excel and Key-note
  • Knowledge in social media as a business application (ideally someone on the forefront of what’s new in the social media sphere, and can inform the team about new apps, etc)
  • At least 2 years of a college education or work experience
  • Applicants must be enrolled in an undergraduate or master’s program at a college/university taking at least one class in the semester prior to participation in the internship program, or have graduated within six months at time of application
177

Marketing Promotions Manager Resume Examples & Samples

  • Directly responsible for marketing teams success in promoting venue's restaurant, retail, special events, Foundation Room and Gospel Brunch programs. Seek, negotiate and secure strategic media and promotional partnerships for House of Blues Anaheim that will help drive traffic, awareness and positive PR for the venue
  • Develop sustainable call to action promotions and in-venue programming that creates growth in existing business segments and provides opportunity for new business growth
  • Create, develop and maintain venue direct marketing collateral in all print and digital formats including but not limited to: advertisements, e-mail campaigns, web banners, rack cards, promotional fliers, sales packages, brochures
  • Have existing relationships or ability to network, penetrate and activate plans in the travel, convention and tourism space
  • Develop specific strategic and tactical plans to drive that drive that travel, convention and tourism consumer to lunch, dinner, Foundation Room, and concert hall
  • Responsible for guest relations/public relations and community outreach programs
  • Manage marketing spends and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management
  • Directly responsible to manage the venue’s Fixed Marketing budget that supports all efforts
  • Report weekly to GM and Home Office on new and on-going initiatives, inclusive of financial performance, short and long term goal setting and collaborative efforts with all departments
  • A minimum of 5- 8 years’ experience of strategic and promotional marketing
  • Must have extensive experience and knowledge in the travel and tourism segment and or industry
  • Possess relationships in major entertainment/media companies/organizations/hotel, convention and tourism relationships
  • Excellent knowledge of and working relationships in media industry
  • Experience in leveraging partner media and assets
  • Strong management skill and multi-market supervision experience a must
178

Marketing Resume Examples & Samples

  • Supports the Markets Director in the development and delivery of the overall go-to-market approach for the GM Segment
  • Provides go-to-market, project support and guidance tools to each of the mobility services and to individual team members to ensure a consistent approach across the segment
  • Produces external sales and marketing materials that are consistent with firm-wide communication guidelines
  • Reviews client collateral, including proofing, editing, and assessing message quality
  • Supports thought leadership campaigns and manages distribution of market research campaigns across the Segment
  • Coordinates internal and external workshops / seminars to raise awareness of the Mobility Segment across EMEIA
  • Produces and takes responsibility for internal communications and newsletter stories
  • Supports target client and opportunity pipeline management and champions use of pipeline management tool ensuring reporting is timely and accurate
  • Monitors and takes ownership of intranet segment-specific pages
  • Establishes and builds relationships with business development and marketing professionals across the ETC, PAS, EMEIA Tax and Pursuits teams
  • Ability to coordinate multiple projects and initiatives at one time, and be able to prioritise workload depending on demand and deadlines
  • Strong written communication skills and a creative eye
  • Strong working knowledge of a professional services organisation
  • Ability to interact effectively with various levels within the organisation from partner to administrative
  • Must possess certain leadership skills that allow him / her to command attention and achieve credibility in a short period of time
179

Marketing Resume Examples & Samples

  • Supporting investor relations and fundraising efforts for BAM
  • Respond to investor and prospect due diligence requests (inquiries, DDQs, questionnaires, calls, etc)
  • Maintain updated due diligence/marketing materials for use in meetings and for the investor portal
  • Host and coordinate due diligence meetings/calls from New York
  • Support existing team members with new relationships, current relationships, prospecting, and various IR functions
  • Assist with larger due diligence projects, such as revising the investor portal, launching the due diligence website, automating investor stats through CRM system, creating/improving marketing materials, planning due diligence conferences, etc
  • 1-2+ years of previous experience at a financial institution, preferably in Marketing & Investor Relations
  • Proficient in PowerPoint and excel
  • Excellent verbal and writing communication skills
  • Strong technical investment knowledge with the ability to effectively communicate investment strategy
  • Hard working and dependable
  • Project/deadline-oriented
  • Organized
  • Team-oriented/Team Player
  • Creative, enthusiastic, self-starter
180

Director of Marketing Resume Examples & Samples

  • Handling all publicity requests including press releases, solicit stories for upcoming events, handles day of show photo/media requests
  • Maintain and update press and contact lists (radio, television, print, web)
  • Compiling and sending press releases, publicity materials and photos to writers, editors and other promoter partners as directed
  • Writing radio copy, distributing spots to both radio and television stations, sending instructions to traffic managers. Works with in house graphics department on print ads, flyers, postcards and posters for upcoming shows
  • Directing graphic designer on print ads, flyers, postcards, posters and special projects for upcoming shows
  • Manage and direct street teams for distribution of creative collateral as well as develop street strategy for all shows, O/O properties, and third party venues in the state of GA and AL where LN promotes concerts
  • Arrange artist/media interviews; phone-ins, remotes, in-studio, etc
  • Implementing creative marketing/promotional plans with local media including the negotiation of rates and the implementation of paid/trade advertising schedules
  • Assist Sponsorship Department with year round maintenance for each show and series as assigned
  • Coordinate show and non-show related marketing projects and initiatives
  • Create high impact promotions and strong consumer awareness for each event with a focus on non- paid media which results in driving ticket sales
  • Obtain non-ticket promotion elements from artist management such as meet and greets and back stage access where available
  • Build and maintain strong relationships with record labels, local publicity firms, artist management, internal employees and management and other industry stake holders
  • Minimum of 7+ years’ experience marketing live events
  • Ability to work day, evening and weekend hours, based on the needs of daily business operations
  • Maintain a positive public/professional profile at all times
181

Marketing Resume Examples & Samples

  • Successful track record in B to B financial services marketing + good working knowledge of the financial markets in India and Singapore
  • Experience in developing marketing plans and coordinating execution with other marketing teams
  • Experience in managing teams - with direct and dotted-lined reporting structures
  • Experience in managing digital campaigns and tracking metrics
  • Experience creating marketing collateral, both traditional and digital
  • Ability to drive lead generation and campaign management
  • Ability to multi-task in a time-pressured environment
  • Ability to successfully partner with Heads of Sales, Product, and creative agencies
  • Self-starter, accurate and willing to learn
  • Travel between Singapore and Mumbai and limited travel to London / New York
182

Marketing & Promotions Manager Resume Examples & Samples

  • Full responsibilities and accountability for the success of the Marketing Department. Direct and coordinate all activities relating to Promotion, Marketing and PR for the Restaurant, Retail, Gospel Brunch, Special Events, Branded Events and Foundation Room (if applicable), as well as overall awareness of the House of Blues venue
  • Oversee creative service request process to develop and maintain venue marketing collateral for business segments including advertisements, web graphics, email campaigns, rack cards, promotional fliers, sales packages, brochures
  • Responsible for developing the key community relationships and strategic partnership programs that will elevate the brand profile and drive revenue
  • Liaison with promotions team and home office social media manager to increase social communities and develop programs that create value for fans and drive revenue for venue across brand business segments
  • Manage marketing and advertising operating budgets
  • Financial reporting weekly/monthly to GM showing ROI across all marketing expendituresJob Summary
  • Bachelor’s degree in public relations or related degree
183

Marketing Production Manager Resume Examples & Samples

  • Manage the production of SSENSE marketing and communication assets as well as some editorial content
  • Collaborate with Marketing and Buying Teams to identify the needs and establish the seasonal planning of brands and products to be featured on each marketing channel
  • Schedule and manage production teams, including freelancers
  • Oversee the management of the creative studio space
  • Deliver key objectives and results pertaining to the production and budget management of all assets
  • Drive efficiencies in the production management cycle
  • Creative and agile thinker who is genuine, self-motivated and collaborative
  • Ambitious, detail-oriented writer who demonstrates a keen sensibility and knowledge of fashion, retail, pop culture and contemporary art
  • Ability to build strong cross-departmental relationships
184

Marketing Resume Examples & Samples

  • Collaborate with Marketing department to create all collateral – print, digital, arena signage and more
  • Develop integrated promotional strategies to achieve revenue goals for various sales departments including a focus on individual ticket sales, group special events, community relations and corporate partner cross promotions
  • Create compelling designs to support campaigns and initiatives; Develop new design concepts, graphics and layouts
  • Control quality of all projects, including proofing, and review prior to releasing final files for production
  • Create in-arena graphics content to support game operations
  • Bring visual creativity, craftsmanship, and innovation to applicable projects
  • Assist with facilitating the work plan and coordination between creative services of Santa Cruz & Golden State
  • Create and monitor any and all marketing fulfillment for sponsorship activation
  • Bachelor’s degree with at least 2 years of graphic design experience or a combination of related experience, training and/or education
  • Proficiency with Adobe Creative Suite Programs (Specifically Illustrator, Photoshop & InDesign)
  • Ability to create 30 second video clips using Premiere Pro and After Effects
  • Well versed in visual graphics, design, typography, photography, and communication
  • Experience developing advertising/promotional and direct marketing programs and materials
  • Ability to maintain interpersonal working relationships among personnel and the public
  • Strong leadership, teamwork and relationship-building skills
  • Strong multi-tasking skills; Detail-oriented especially under deadline pressure
  • Ability to maintain a flexible schedule – evenings and weekends may be required
  • Knowledge and passion for basketball and the NBA preferred
185

Marketing Resume Examples & Samples

  • “Deep-diving” a business to understand, identify and communicate the key issues that drive the business and differentiate J.P. Morgan’s offering
  • Finding the right balance between product- and segment-driven approaches
  • Partnering with extended global team of colleagues within the CIB and other areas of the firm to ensure effective co-ordination of sector, local, regional and global activity
  • Measuring activity impact and effectiveness, including preparing presentations of findings to senior management
  • Working with Legal and Compliance to ensure relevant approvals are in place for all activity
  • Other projects and activity as business needs dictate
  • Undergraduate degree in Marketing, Communications, Journalism, English or related major and/or professional experience in business-to-business marketing
  • Basic understanding of wholesale financial products, particularly Treasury Services
  • Ability to prioritize competing demands, meet deadlines and deliver quality output
  • Ability to learn quickly, demonstrate appropriate decision-making and leverage feedback
186

Marketing Assistant Director Resume Examples & Samples

  • Possesses an understanding of various markets and of the Parthenon-EY practice and also has strong comfort level working across service lines and sectors within the broader EY network
  • Creates moderate to complex integrated marketing campaigns for sector and/or practice leadership to inform and motivate various internal and external constituencies. The campaign may cover thought leadership, client and/or other functional/internal programs and developments affecting the strategy. Drafts, obtains approval, and executes actual messages and campaigns through a variety of medias including social media, website, web casts, videos, speeches, meetings, presentations, emails, etc
  • Creates, develops and manages the project scope and schedule for simple to complex multiple projects; plans and assigns resources to associated tasks and deliverables as appropriate; manages resources, tasks based on project plan. Develops and maintains relationships with project stakeholders; manages project stakeholders expectations; negotiates with and influences project sponsors on project specifics
  • Projects may include integrated marketing campaigns at a sector or service line level, internal communications, internal event support, external event support, etc
  • Acts as project manager for large projects, and may direct many activities with other BMC team members
  • Work is reviewed only for results obtained. Technical knowledge/skill may substitute for managerial responsibility
  • Recognized for their knowledge within and outside their business unit. “At the table” with management when key business issues are discussed
  • Excellent written and oral communications skills (including presentations) as well as listening and interpretation skills
  • Experience running iarge scale integrated digital brand/marketing campaigns
  • Excellent powerpoint skills necessary
187

Marketing Production Manager Resume Examples & Samples

  • Assessing project and resource requirements based on team members' availability and skillsets
  • Assigning team members to projects based on their availability and skillsets
  • Ensuring that team members assigned to projects have all of the information, assets, and content they need to begin each project
  • Ensuring that the established process is being followed for each project
  • Maintaining overall project schedule for team and shifting resources as necessary
  • Planning and organizing project schedules
  • Estimating, negotiating and agreeing on budgets and schedules with clients and managers, and re-negotiating schedules as necessary
  • Assisting with interviewing and hiring freelancers
  • Supervising the work of junior staff and freelancers
  • Regularly reporting project statuses and staff issues to team and department managers
  • Attending project meetings and other meetings on behalf of the team manager as necessary
  • Assisting team members and freelancers in getting the appropriate software, accounts, access to systems, etc. required to do their jobs
  • Project management, organization skills and the ability to prioritize tasks/projects
  • Problem-solving and communication skills
  • Interpersonal skills and ability to bring people together to work as a team
  • 3-5 years in a similar role
  • Ability to and experience in handling responsibility and ensuring deadlines are met
188

Director of Marketing Resume Examples & Samples

  • Masters degree in Marketing or related field
  • 10 years of experience in marketing, public relations and communications
  • Established working relationships with local media and other local non-profits
  • Bachelor degree in Marketing or related field
  • 7 years of experience in marketing, public relations and communications
  • Demonstrated public speaking and community relations experience
  • Must have excellent written and verbal communications skills
  • Proven organizational skills and customer service skills
  • Ensure YMCA related communications do not comprise the YMCA of Greater Cleveland’s tax-exempt status
  • Create positive and pro-active internal communications
  • Provide public relations training for branch executives/staff
189

E-commerce Marketing Specialist Resume Examples & Samples

  • Online marketing including Search Engine Marketing, Affiliate Program Management, Google Analytics, Retargeting and associated skills to optimize media for maximum effectiveness
  • Key acquisition channels including ability to go from high level strategy with a nuanced approach to synergies across channels down to tactical, channel specific optimization details
  • Execution of complex online acquisition programs
  • Owning and forecasting budgets and performance across marketing channels
  • Working with external agencies on day-to-day interactions
190

Director of Marketing Resume Examples & Samples

  • Directly manage Marketing Communications teams focused on marketing technology, creative design and CRM
  • Providing analyses of the firm’s position in the marketplace and auditing marketing activities of the firm and peer firms
  • Conceiving and developing integrated marketing plans in consultation with the chief of marketing communications and managers of PR, CRM, marketing technology, proposals, and creative design
  • Working closely with office managing partners on marketing and branding initiatives in the firm’s key geographies
  • Tracking the department budget; providing regular updates to the finance team and to the chief of marketing communications
  • Leading special projects as identified by chief of marketing communications
  • Regularly consulting with the chief of marketing communications on key initiatives and overall department operations
  • Representing the marketing communications department in the cross-department team of directors
  • Bachelor's Degree is required
  • Minimum 10 years’ experience at a law firm or other professional services organization
  • Demonstrated leadership skills at a law firm or other professional services firm
  • Communicating effectively at all levels across all departments
  • Proven track record for working effectively with teams of cross-functional experts
  • Presenting orally in an engaging, passionate, organized and fact-based way. Strong listening skills to digest, process and guide strategy and to resolve problems
  • Strong research skills, including the use of Lexis/Nexis and other research tools, such as media databases
  • Passion for thinking creatively
  • Proficiency with Word, Excel, Power Point
  • Distilling and communicating key messages rapidly and succinctly
  • Demonstrating sensitivity to partners and the ability to maintain strict confidentiality of the firm's internal affairs and client matters Proactively conceiving marketing ideas and executing them in a disciplined, organized and efficient manner
  • Understanding, internalizing and functioning in a unique corporate culture
  • Interacting comfortably with partners, senior associates, senior staff and various constituent groups
191

Director of Marketing Resume Examples & Samples

  • Identify, negotiate and lead the execution of marketing partnerships, sponsorships and event opportunities
  • Collaborate with the NBCU Digital Entertainment sales group on creation, development and execution of client driven marketing activities and programs
  • Work with business intelligence, product and tech teams on analysis and testing to make strategic recommendations to grow programs or products
  • Lead the marketing team on creative brainstorms, planning and program execution for film releases, internal initiatives and new product launches
  • Maintain and analyze monthly performance reporting on all programs
  • Lead mobile app marketing including, but not limited to app store testing, identifying promotional partnerships, merchandising and marketing campaigns
  • Supervise direct reporting staff and provide strategic guidance for applicable business areas
  • Lead the growth and day-to-day management of the Fandango VIP membership and incentive programs
  • Prior partnership or membership marketing or related experience preferred
  • Experience leading and managing client relationships, meetings, and teams of people
  • Creative thinker and able to continually contribute ideas to brainstorming sessions
  • Ability to work with cross functional teams to develop consensus within diverse groups and drive results
  • Highly organized, detail-oriented, and possesses outstanding follow through skills
  • Excellent analytical, critical thinking, and problem solving skills
192

Director of Marketing Resume Examples & Samples

  • Define the brand proposition, brand identity and the brand development plan for Bostonian, in the context of the other Clarks brands
  • Provide Direction and Marketing Expertise to the Senior Bostonian Brand Team to drive brand positioning, product and distribution strategy
  • Create and communicate briefs that will align to the brand requirements to be developed into assets by the Brand Image team
  • Define marketing strategy and conceptual development by providing strategic input, relative to global branding strategies, brand framework, seasonal process and consumer insights. Actively engage in discussions, influence outcomes and help draft solutions
  • Partner with retail teams, wholesale accounts and wholesale consumers to ensure global brand and seasonal strategies are effectively achieving business/sales goals and marketing assets are created and distributed to support in season events, activities and sell in/ sell out objectives
  • Work with Regions to ensure seemless omnichannel marketing approach and consistent brand delivery
  • 10 years of relevant experience in a brand building environment and strategic marketing planning, track record of delivering cohesive brand campaigns and developing strategy
  • Proven influencing and leadership experience
  • Experience working on established global consumer brand(s)
  • Managed agency relationships
  • Proven experience in all areas of the marketing mix
  • Experience in matrix, global organization
  • Experience delivering/influencing a creative development process to deliver marketing activities and materials across a wide variety of media
  • Effective communication/presentation skills
  • Ability to work within a matrix organization design marketing planning, administrative and logistics processes to support a complex international business
  • Technical Expertise in brand management
  • Ability to design brand and marketing planning processes to support a complex international business
  • Ability to manage a creative development process
193

Marketing Resume Examples & Samples

  • Support the implementation of Marketing strategies
  • Collaborate on maximizing brand and product knowledge through Marketing activities
  • Analyze and develop marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses
  • Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans
  • Coordinate external agency activity, managing brand guidelines and project timelines
  • Conduct ongoing competitive analysis
  • Manage and implement the development of new products from concept to launch
  • Responsible of creative approval processes
  • Hard-worker
  • Good team-player
  • Must be able to see the “big picture”
  • Computer knowledge (Access, Excel, Power Point, freehand, Photoshop, Word) and Mac
  • Communication skills in Spanish as well as in English
  • At least 2-4 years experience in Marketing / Brand Management in a Multinational environment
  • Experience developing marketing strategies
  • Experience analyzing and predicting market trends
  • Creating quality and innovative content that continues to differentiate Disney as best-in-class
  • Deploying cutting edge technologies to showcase our content for early competitive advantage while enhancing the customer experience
194

Director of Marketing Resume Examples & Samples

  • Years of Related Professional Experience: 15+
  • Bachelor’s degree. Prefer MBA
  • Proven marketing experience in business to business and consumer marketing
  • Strong digital marketing skills and experience
  • Apparel experience is a plus
  • Excellent communication skills, oral and written
  • Innovative and creative ability required to develop strong communication strategies and agency partnerships
  • Strong multitasking ability
  • Strong financial knowledge
195

Director of Marketing Resume Examples & Samples

  • Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
  • Write integrated marketing proposals and presentations and sales materials for category specific clients
  • Act as partner with sales reps to develop sales strategy and drive category growth
  • Participate in brainstorming sessions with sales and account management teams to answer RFPs
  • Manage workflow of the Integrated Marketing team; assigning proposals and activations
  • Review proposals and act as a mentor to junior team members
  • Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)
196

Director of Marketing Resume Examples & Samples

  • Establishes and executes the organization's competitive sales and marketing strategy to ensure market share goals are obtained. Plans and executes the organization's go-to-market playbook that maximizes offer investment balancing subscriber and revenue growth targets
  • Establishes and executes directly and through others the organization's competitive sales and marketing strategy to attain consumer product growth target expectations
  • The position will ensure that alignment and communication of all competitive market activity is accurate, timely, and effective with all personnel levels and departments
  • Keeps leadership team informed of key developments and issues
  • Approximately 25% domestic travel will be required
  • Manages and directs Marketing team and ensures that production meets the budget expectations and program objectives, including timely delivery of objectives
  • Ensures the competence and continuity of qualified Marketing staff through optimum selection, training and development, appraisal, and motivation techniques
  • Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives. Influences sales channel incentives through offer strategy. Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities
  • Works closely with customer care, Sales, Finance, and Legal teams to assist with development and implementation of core business, competitive, and new product marketing plans and strategies to achieve all subscriber and revenue growth goals
  • Communicates learning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders. Develops measurement systems for programs
197

Marketing Co-ordinator Resume Examples & Samples

  • Scheduling & planning of Marketing/Promotion theatrical campaigns to a standard of organisational and creative excellence
  • Scheduling of meetings as requested by Marketing Dept. for both internal and external parties
  • Assist in the organising and facilitating of planning sessions, inspired kick offs and brainstorming sessions for films to ensure that each campaign is uniquely nurtured and developed. This also extends to the regular UPI UK Marketing Team Meetings in order to allow for input, discussions and approvals of projects
  • Assisting with the origination and co-ordination of campaign/film maker/third party/forthcoming slate presentations
  • Where appropriate attend key internal & external meetings taking notes and distributing action points to attendants
  • Updating and administration of consumer facing on-line communications such as Universal ACCESS, official websites and some social media in agreement with release strategies*. *May also include digital data reconciliation
  • Distribution of marketing materials (i.e. trailers, artwork) to marketing team as well as internal and external agencies
  • Ownership of the PO creation and management (SAP) ensuring IPDs are reflective of all costs raised
  • Regular updates with Senior Marketing Manager and line manager to ensure that Marketing Dept. is fully up to date will all planning timelines, marketing/promotional co-ordination and projects
  • Co-ordinating and assisting Marketing Manager(s) in light of absence, holiday or illness
  • Strong computer literacy – particularly Excel, PowerPoint, Outlook, SAP and online databases
  • Highly organised with an eye for detail, with the ability to work under pressure
  • Solution orientated and deadline driven
  • A good team player who is assertive, well organised and flexible
  • Able to build relationships within the team, other departments and third parties
  • Strong co-ordination & people skills
198

Manager, Partnership Marketing Resume Examples & Samples

  • Execution, strategic direction & tracking of IMG College key accounts
  • Bachelor’s Degree or equivalent experience in applicable field; Masters degree or equivalent experience preferred
  • Minimum 4 years of relevant marketing experience in agency, sports, or sponsorship landscape preferred
  • Experience with marketing, strategy, branding, and research preferred
  • Experience in a sales or sales support role preferred
  • Experience managing day-to-day relationships with client, agency(s) and vendors preferred
  • Detail oriented with the ability to handle multiple projects with varying deadlines
  • Maintain up-to-date knowledge of industry trends, activation best practices and new media marketing efforts
  • Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance
  • Strong proficiency in Microsoft Office
199

AVP Marketing Resume Examples & Samples

  • Strategy/Planning: Lead/develop overall Aramark cafe strategy with priority on creation/ongoing brand management of Aramark’s proprietary café offering. Lead annual strategic and marketing plan for assigned brand with strategies/tactics to enhance the brand(s). Create project brief, situation assessment, and business case as appropriate for key projects
  • Brand Development: Lead the creation, repositioning, and/or refresh of the café offering including brand positioning, visual identity, environment/trade dress, operating playbooks, etc. Utilize Aramark New Product Development Processes and core output documents while developing and/or ingraining the NPD processes. Manage all aspects of prototype, pilot, and launch with cross functional leaders/team including Global Operating Excellence. Develop initial training materials, roll-out plans, and sales/operations tools. Bring continuous innovation to the brand
  • Environment Development: Aligned with brand positioning working with Capital Projects Team and external agency, develop environment/trade dress including physical re-imaging; look and feel, décor, and consumer travel path/journey for new concept or re-positioning of current equity. Elevate the consumer experience
  • Brand Activation: Develop process and work with Aramark business units to determine transition plan of current branded offerings into new proposed model; oversee the hand-off between the Marketing Center of Excellence and the Business Unit activation teams
  • Measurement: Determine brand concept KPIs and success measures. Track and report initiative results against these objectives while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)
  • Best Practices:Help VP lead global development of New Product Development and Brand Management capability with focus on developing and sharing templates and best practices to launch new products/offerings and manage them ongoing. Ingrain innovation development standards including criteria for go/no go development decisions, hurdle rates and financial metrics
  • Business Unit Support: Service program support requests from field marketing and account leadership. Partner with operations and sales to leverage brand innovations to optimize growth and retention, supporting our right to win
  • Supervisory: oversee 1-3 employees; build high performing team
  • Initially management of 1-3 direct reports; also responsible for indirect leadership of cross-functional teams of 10+
  • Bachelor’s degree required, Master’s Degree/MBA preferred
  • 10+ years concept/brand management and development experience; including 5+ years of brand/product innovation and 5+ years of supervisory experience
  • Marketing experience in multi-unit foodservice/hospitality and/or consumer packaged goods (ideally both)
  • Strong project management experience, including stage gate process management
  • Experience leading a brand portfolio and balancing traditional/non-traditional marketing tactics to achieve goals
  • Excellent interpersonal communication skills including strong writing and presentation skills
  • Comfortable influencing highest levels of an organization and managing individuals in and outside of the direct reporting structure; ability to interface with all levels of employees, including executives, in a fast-paced team environment
  • Highly developed consultative and facilitation skills
200

Director of Marketing Resume Examples & Samples

  • Bachelor’s Degree in Marketing, Communication or related field
  • Five or more years of related experience
  • At least five years of online digital marketing experience, preferably in a social media role
  • Advanced knowledge and understanding of social media networking platforms and monitoring suite suppliers, including Facebook, Twitter, LinkedIn, YouTube
  • Experience with email marketing and web-based content management software (WordPress)
  • Excellent writing, verbal communication and proofreading skills
  • Expertise in Microsoft Office Suite, InDesign graphic design software and presentation Programs
  • Strong leadership and consensus building skills; marketing management and strategic planning experience
  • Develop annual operating goals, objectives and plan for the Association’s marketing and communications area aligned with Y’s Strategic Plan and its goals. Monitor the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met
  • Develop, produce and distribute program information necessary to promote programs, in accordance with membership and marketing plans. Supervise the planning and development of marketing and communications collateral materials. Work in concert with Welcome Center/Membership Directors to align the annual marketing plan with annual membership plan, supporting membership and program goals
  • Develop and execute digital engagement campaigns, ensuring consistency, effectiveness and coordination of all new and existing electronic platforms, including website, email and social media tactics across the Association
  • Create and design compelling, relevant and timely website content, ensuring user experience is fresh and interactive at all times
  • Plan and implement relevant and timely e-blast engagement calendar to key audience segments; create performance reports; manage constituent groups
  • Plan and implement relevant and timely social media tactics, including Facebook, Twitter, LinkedIn, YouTube posts; create performance reports; offer counsel on how to acquire new fans, followers and influencers
  • Source and manage relationships with social network platforms and monitoring partners to support and develop messaging opportunities
  • Track and recommend emerging digital marketing platforms, including social networking trends, electronic applications and best practices
  • Serve as advocate and expert on our YMCA Mobile App content and maintenance
  • Write and design compelling, high-quality marketing and communications materials and templates to support the Y’s programs and services
  • Serve as advocate and expert on YMCA graphic standards, adherence and applications
  • Responsible for maintaining the image of the association at the highest possible level to attract and hold the attention of donors, volunteers, members, employees and the community as well as to anticipate and stem controversy, and project a positive image
  • Establish and implement short- and long-range goals, objectives, policies, and operating procedures
  • Establish contacts with media representatives and write and submit media releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic)
  • Stay knowledgeable in the changing demographics of the region and report annually to the management team the updated market research
  • Support the financial development programs and events with collateral materials development and marketing/public relations efforts
  • Schedule speaking engagements for the CEO and members of the staff leadership team and volunteers and to meet with service clubs, companies, governmental and community leaders
  • Represent the Y at various community and/or business meetings to promote the organization
  • Plan and administer the YMCA’s marketing budget; support development of branch marketing budgets
  • Development or review of all marketing materials released in the association which include member satisfaction surveys, audiovisual presentations, membership newsletter, staff bi-weekly newsletter, feature stories for the media, community events, informal gatherings of potential donors, posters and newspaper advertisements
  • Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development
  • Responsibility for the development and implementation of public relations events to include, but not limited to, Open Houses, Annual Meeting, and other major special events
  • Design and plan annual marketing training seminars for program directors
  • Other duties as assigned.Resumes Accepted Until8/5/2016
201

E-commerce Marketing Specialist Resume Examples & Samples

  • Collaborate in increasing the "user experience" for www.wantessentiels.com
  • Manage Key Performance Indicators: Customer Acquisition Cost, Lifetime Value
  • Develop and manage a digital marketing approach in regards to "social media"
  • Develop a multi channel approach for increasing traffic to www.wantessentiels.com
  • Create innovative digital marketing solutions
  • Collaborate in developing a more personalized "customer journey"
  • Excellent communications skills (French & English)
  • 3-5 years' experience in a similar role
  • French, Professional working proficiency
  • English, Full professional proficiency
202

Director of Marketing Resume Examples & Samples

  • Bachelor’s degree from an accredited college or university is required. A MBA/masters degree is strongly preferred
  • Experience or demonstrated ability to work effectively in a team based environment within a heavily matrixed organization
  • A strategic and creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills
  • Dining services and/or other services marketing experience desirable
  • Experience creating and giving presentations to high level internal and client audiences
  • A background of marketing which includes business analytics and financial acumen
  • *Up to 60% travel could be expected as needed for client and team interactions
203

Marketing & Promotions Manager Resume Examples & Samples

  • Provides functional leadership and expertise in advertising and promotions
  • Works with auction leadership at assigned location(s) to develop promotions that service the needs of location consignors and overall location goals
  • Ensures promotions are delivered on time and within budget
  • Manages the execution of promotional activities to dealers within market and auction facilities
  • Including print, displays, and signage
  • In partnership with location GM/AGM, develops advertising and promotional budget and is accountable for effectively managing it
  • Maintains location website and ensures that an effective and approved Social Media presence is in place
  • Coordinates development of onsite signage/ads
  • Ensures that effective auction/lane signage and décor are in place for the location
  • Develops and implements Key Account promotional design at location
  • Implements market‐specific and location promotions
  • Tracks giveaways and promotional item inventory
  • Works in‐lane promotions for commercial and dealer accounts
  • Performs other duties as assigned to support Manheim customers
204

Marketing Resume Examples & Samples

  • Maintenance of the Korea website content along with our event listing page
  • At least 8 years of Marketing and Communications experience
  • A relevant experience in driving marketing strategy for high-end lifestyle products, technology and retail focused brands, including a strong exposure in digital activations
  • Automobile industry background is not necessary
  • Good command of CRM to review and drive campaigns performances
  • Fluency in both English and Korean
  • Valid driving license
  • Entrepreneurship and ability to work in start-up mode with a positive, flexible and problem solving attitude
  • Effective time management and prioritization skills
  • Bachelor Degree (B.A) or equivalent
205

Fall Marketing Intern Resume Examples & Samples

  • Current college junior, senior or graduate student with a major in a related field
  • Demonstrate knowledge of various social media platforms and the Philadelphia market
  • Detail-oriented with the ability to multi-task and work independently
206

Director of Marketing Resume Examples & Samples

  • Three to five years of experience at a NCAA athletic program and/or a Professional Sports Organization with in-game production and promotion or an equivalent combination of experience
  • Management/supervisory experience
  • Track record of developing and executing successful marketing campaigns which drove paid attendance
  • Leadership and communication skills
  • Graphic design skills, including familiarity with Photoshop
  • Ability to work with coaches and administrators in a broad range of situations
  • Demonstrated ability to initiate and complete projects independently and with specific deadlines
207

Marketing Resume Examples & Samples

  • Bachelor's Degree and related experience with technical security
  • Basic understanding of Operational technology Security Arena
  • Analytical Skills in developing competitive analytics and present to stakeholders
  • A history of, or strong affinity for, security event research
  • Security Market Landscape across Operational technology Security offering
  • Continually monitors and shapes industry dynamics, trends, and policies. Shapes a culture that proactively uses market intelligence to drive significant growth
  • Becomes a trusted advisor who consistently marshals the best company resources across business functions, including at the executive level, on behalf of the customer
  • Sets and drives the strategy for the organization in relation to upstream and downstream effects. Implements and drives programs/marketing strategy within the organization
  • Sets or changes direction at the enterprise level by building and using direct and behind the scenes support for ideas and leverages chains of indirect influence
  • Sells and improves the corporate marketing process, its outcome and ongoing results
  • Uses critical thinking skills and disciplined approaches to help leaders and leadership teams resolve issues and define solutions
  • Places personal credibility and reputation on the line to passionately advocate for what they believe in
  • Effectively manages risk and uncertainty for self and team. Makes decisions with confidence when problems or solutions are not 100% defined
208

Fall Marketing Intern Resume Examples & Samples

  • Candidate must be pursuing a bachelor’s degree in Public Relations, Marketing, Communications, Business, Journalism, Advertising or other related field
  • Candidate must be proficient in various graphic design, web design, publishing, and multimedia software applications including Adobe Photoshop, Illustrator, In-Design, Microsoft Office suite
  • Knowledge in HTML coding is a plus
  • Ability to effectively manage detailed projects from start to finish under pressure and tight deadlines
  • Effective Communication Skills - Articulate in speech; communicates in a clear, fact-based manner
  • Strong desire to take ownership of the position along with the desire to grow and develop as a professional
  • May 2017
209

Manager, Search Marketing Resume Examples & Samples

  • Establishing and driving paid search best practices for team to assimilate across tactics and activations
  • Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
  • Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
  • Overseeing budgeting process and allocation with client and internal stakeholders
  • Providing creative solutions to client challenges
  • Understanding big picture implications and how insights can be applied in other programs and environments
210

Marketing Resume Examples & Samples

  • Be responsible for developing, maintaining and growing a business portfolio of $1-$2 million in annual revenue
  • Consistently look for growth opportunities at existing clients or new opportunities with prospective clients, and then take the actions needed to activate those opportunities
  • Simultaneously manage multiple research projects from start to finish, including recommending a business oriented design, analyzing the data to address their business needs and effectively communicating recommendations that encourage action
  • Nurture and grow our team of junior analysts who work with you on your projects, so that your business runs efficiently and effectively
  • Fit the profile of our most successful senior account managers
  • Have earned at least a Bachelor’s degree, with an MBA a plus
  • Have a passion for research, and the role it plays in solving -business issues
  • Be courageous in bringing clients strong recommendations and new research solutions
211

Marketing Resume Examples & Samples

  • Research and create content for social media posts related to Ipsos Marketing’s capabilities and related industry news
  • Clarify objectives and track progress of social media growth
  • Create social media calendar for upcoming months
  • Research and report on new social media trends and services
  • Write new content for Ipsos Marketing Facebook, Twitter and other accounts to promote capabilities and drive awareness
  • Work with marketing staff on all training, blogging activities and social media updates
  • Self-motivated and passionate about marketing and innovation
  • Excellent communication, customer service and interpersonal skills
  • Strong time-management, organizational and research skills
  • Passionate about social media
  • Have strong computer skills, including strong experience in Microsoft Offices (i.e. Word, Excel)
  • Web and/or graphic design experience preferred
  • Must be enrolled as an undergraduate or graduate student or be a graduate of a college or university
  • Currently pursuing a Bachelor’s Degree in analytical or insights-focused fields such as journalism, marketing, psychology, sociology, communications, or similar business or liberal arts programs
  • Strong organizational, multi-tasking, decision-making, and problem solving abilities
  • An interest and/or coursework in market or consumer research and marketing
  • Knowledge and comfort working across Microsoft Excel, PowerPoint, and Word
  • Experience working with survey applications a plus (such as Qualtrics, Survey Monkey, etc.)
  • Familiarity with quantitative and/or qualitative research methodologies also a plus
212

Marketing Resume Examples & Samples

  • Use statistical software (SPSS, SAS, etc.) and business software (Excel) to uncover and evaluate solutions, and assist project staff in running statistical analyses
  • Demonstrate your understanding of the application of multivariate analysis and statistical testing and work with Client Service on design, analysis and application
  • Develop expertise in the application of Ipsos Insight’s proprietary analytic models, including those devoted to forecasting, concept testing, product innovation, pricing strategies and brand measurement
  • Create and deliver both formal and informal sales presentations and explanations of study results to internal and external clients
  • Work from an analytic plan, assemble PowerPoint decks or provide results and explanations for Client Service
  • Consistently ensure the timely delivery of error free work
  • BS degree in Marketing, Social Sciences, or a related field of study with an analytic/quantitative/research focus
  • Statistical analysis background is desirable
  • Working knowledge of SPSS, SAS or R
  • Basic Excel skills. VBA coding experience a bonus
  • Good communication skills and ability to present data findings in an easy to understand manner to internal and external clients less familiar with statistical techniques
  • Inquisitive personality with a strong desire to learn
213

Marketing Resume Examples & Samples

  • Be responsible for developing, maintaining and growing a business portfolio of between $1-$2 million in annual revenue
  • Consistently look for growth opportunities at existing clients or new opportunities with prospective clients, then take the actions needed to activate those opportunities
  • Simultaneously manage multiple research projects from start to finish, including analyzing data to create actionable conclusions and recommendations
  • Have a passion for research, and the role it plays in addressing business issues
214

Marketing Resume Examples & Samples

  • Minimum of 10 years of research experience; ideally at least 5 years on the supplier side
  • Must have done some research in financial services either on the client side or supplier side
  • Strong team leadership skills with past experience in mentoring and/or managing others
  • Highly motivated, self-directed and possess a driven personality capable of working within tight deadlines
  • Strong relationships with clients
  • Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills are necessary
215

Marketing Resume Examples & Samples

  • 4+ years of relevant experience in product testing, client side experience a plus
  • Knowledge of range of CPG product testing methods, both innovation and renovation
  • Strong quantitative research design and analytical skills
  • Product sensory testing experience (supplier or client side) would be considered a significant asset
  • Expert at managing multiple, complex projects, ideally with high levels of data and detail
  • Strong communication skills – written and oral; ability to formulate presentations and deliver as needed
  • Comfortable in ambiguous situations, matrix management structures
  • A Bachelor’s Degree or higher
  • Less than 5% domestic travel expected
216

Director of Marketing Resume Examples & Samples

  • Full brand P&L responsibility, budget management, and promotional spend
  • Achieve and/or over deliver on all financial objectives (top line, gross margin and bottom line)
  • Serve on the Canadian Leadership Team, enabling our Big Rocks strategy and driving our Head, Heart and Hand engagement results
  • Lead, manage, and develop key talent on the brand team
  • Plan and develop brand strategies for assigned pillars, selling through various distribution channels across Canada
  • Responsible for business planning, brand strategy and brand positioning
  • Drive innovative online and digital initiatives
  • Manage and develop trade promotions and category management initiatives
  • Execution of marketing programs (consumer and trade) to ensure growth of business within each channel
  • Drive, develop, and manage compelling marketing programs in collaboration with sales leadership
  • Build strong professional links with the U.S. brand/marketing organizations and other International regions to ensure alignment and to leverage resources, tools, and best practices
  • Minimum 15 years of diversified business experience with a specialization in Brand/Marketing with a minimum of 7 years at a leadership level
  • Experience in Snack Categories in varying channels preferred
  • Individual that plays in the “O” (thinks organization first, and function second)
  • Proven results in margin expansion, utilizes the 4Ps to drive margin expansion (understands margin drives the revenue that can then be invested back into building the brand)
  • Should possess excellent strategic agility, experience managing strategic initiatives and deliverables, timelines and resources, while working effectively across functions
  • Will have a strong voice on the Canadian Leadership team, willing to provoke different points of view, challenge the status quo, push beyond the comfort zone
  • Strong bias for action and results oriented with a team first mentality
  • Demonstrated resilience and change management skills
  • Forward vision on consumer trends, marketplace dynamics, marketing communication, and digital media
  • Worked in a matrix environment with multiple manufacturing locations and a heavy SKU mix, preferably in food or at least CPG industry
  • A passionate, high-energy leader with a proven track record in building and motivating a team to deliver best-in-class results, demonstrated ability to identify and develop top brand and marketing talent
  • Ability to interpret research data, trends and insights, to draw conclusions, and to understand relevant implications for business
  • Ability to interact with senior leadership internally or externally, influence points of view without having direct authority, and work toward consensus
  • Self-starter with a proven record of developing and executing change in a complex environment
  • Must be able to see the big picture while concurrently being able to dig into the details in order to ensure optimum business solutions, processes and systems
  • Able to accept and deal with ambiguity
  • A leader of unquestionable integrity, with an intense professional will, a strong sense of self, ambition for the company not for themselves alone
  • A leader known for delivering results and driving continuous improvement. Has high performance expectations for themselves and holds other accountable for results
217

Marketing Activation Manager Resume Examples & Samples

  • To implement regional (EMEA) strategic marketing plans and develop locally relevant marketing plans for agreed channels and product groups/brand to ensure the delivery of the Net Sales & Margin targets
  • Work closely with sales to develop customer specific marketing/account plans
  • Demand creation - to drive marketing programmes that gain market share / maximise sales and profitability through growth in existing customers
  • To effectively manage agreed channels and product groups to maximise our profitability and kpi performance
  • To ensure that all activity is aligned to corporate strategy and meets the company financial and brand objectives
  • Implementation of range reviews in key accounts, working closely with the Product Line team
  • Development and implementation of a channel growth plan – both existing and new accounts
  • Working within the account restrictions, development of POS packs/activity for Electrolux group product standout in store
  • Establish key requirements for ATL & BTL inclusion within the annual Channel/key account plans
218

Marketing Resume Examples & Samples

  • Bachelor Degree / Masters Degree in any field
  • Desirable attributes include strong analytical capability, attention to details and numeric/system driven
  • Demonstrate strong leadership and operational discipline. Able to be very hands on and drive execution
  • Able to work effectively with other people and posses strong communication skills
  • Have a keen interest in the commercial and customer aspects of business
219

Marketing Resume Examples & Samples

  • Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting)
  • Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and copy testing)
  • Below-the-line consumer communication (include print, outdoor, direct-to-consumer marketing, public relations and point of- sell materials, etc.)
  • Media (develop and execute media strategies to reach target consumers including level, mix and market prioritization)
  • Manage multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution and summarizing results/learning)
  • Consumer/Customer/Market Understanding (sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities)
  • Complex Business and Financial Analysis; and
  • Interpersonal Projects (coaching/training, recruiting, multi-functional teamwork)
  • Strong Leadership and influencing skills
  • Strategic thinking and problem solving skills
  • Ability to work well with others as a team
  • Innovative and analytical mindset
220

Director of Marketing Resume Examples & Samples

  • Developing and implementing a marketing strategy that aligns with the College’s mission, vision, strategic priorities and goals, and is informed by market research and incorporates emerging technologies
  • Partner with key players at the CoN to align marketing with enrollment, faculty/staff recruitment, student recruitment, research, and service/partnership efforts
  • Coordinating all internal and external marketing efforts including advertising, social media, creative development, online marketing, and event marketing
  • Developing and implementing policies and procedures to ensure a consistent brand throughout the College for both internal and external content
  • Developing, implementing and fostering a comprehensive communications plan that encompasses all key CoN audiences
  • Maintaining strategic partnerships with University departments including the AHC PR & Communications Office, Alumni Office, and Foundation; Board of Advisor members, and external vendors and partners
  • Managing the marketing budget and making recommendations for marketing investments
  • Develop and oversee the maintenance of marketing databases including contacts, vendors, and digital assets
  • Actively contribute to CATER's mission of creating a technology environment that facilitates the success of our faculty, staff, and students
  • Collect and analyze data needed to tract activities by promotional effort (i.e., customer service assessments, benchmarks, market research, etc.)
  • Oversee the coordination of major CoN events as it relates to area of responsibility
  • Lead the college Marketing Advisory Committee and serve on other appropriate College and University Committees
  • Provide direct supervision to exempt and non-exempt staff (i.e., hiring, coaching, mentoring, evaluations, development, etc.)
  • Advanced degree in Marketing or related field
  • Strong understanding of SEO and online marketing strategies
  • Experience leveraging social media as a marketing strategy
  • Proficiency working in Adobe CS5
  • Experience coordinating events and conferences
221

Marketing Resume Examples & Samples

  • Develop marketing strategies for brand grounded in exponential share growth within the category
  • Builds go-to-market plan to support and grow the services including prioritization of target audiences, development of effective messaging and content architecture
  • Partners with product managers and sales to design the strategies, tactics and resource alignment necessary to achieve corporate objectives
  • Oversees and provides direction for research, analysis and documentation of market requirements including trends, economic factors and competitive landscape
  • Builds the brand (s) awareness, perception and consideration
  • Provides insight and support to the company leadership in the identification and development of new service offerings
  • Directs launch planning for new services or campaigns with product marketing and sales
222

Marketing Resume Examples & Samples

  • Marketing/communication experience
  • Social Media strategy planning
  • Proficiency in Microsoft Office Suite (Word, PowerPoint and Excel)
  • Social Media analytics
  • Creative writing skills for social media
  • Knowledge of the Walt Disney World® Resort
  • Previous Disney experience
  • Demonstrated proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Acrobat
  • Previous internships or extracurricular activities, including membership in AMA, PRSSA, or other organizations
  • Senior or graduate-level student pursuing a degree in Marketing, public relations or communications, or related experience. Alternatively, the candidate must have graduated from a college/university within the past six (6) months
223

Director of Marketing Resume Examples & Samples

  • Drive creative direction of content and graphics to ensure the message is enhanced by the look and feel on all deliverables
  • Lead social media and online content marketing
  • Plan and execute promotional and thought leadership marketing collateral including: emails, newsletters, website content, blog content, social media content, webinars, videos, direct mail, press releases, white papers, case studies, infographics, presentations, proposals and RFPs
  • Develop sales materials including print and digital content
  • Become an expert in InstaMed’s customer segments to ensure the most targeted, relevant messages are delivered to each audience
  • Bachelor’s degree with a minimum of 5 years in a B2B marketing leadership position
  • Previous experience with organic and paid search, online marketing and social media marketing required
  • Experience in healthcare and/or payments industry is strongly preferred
  • Excellent leadership and project management skills, including organizing, prioritizing and tracking all phases of a project
  • Demonstrated ability to manage external marketing agencies and partners including public relations and creative agencies
  • Ability to execute and meet deadlines in a rapid-pace environment
224

Marketing Resume Examples & Samples

  • Assist in the localization and execution of omni-channel demand generation marketing campaigns
  • Responsible for tracking success or failure of campaigns and being able to react quickly
  • Support execution of social media strategy aligned to Corporate, Theater and Country priorities
  • Grow Cisco Switzerland’s social footprint and increase engagement
  • Develop a superior digital experience for demand generation customer events and execute upon it
  • Organize selected partner and demand generation events aligned to country priorities with focus on new customer acquisition
  • Support organization of third party events
  • Maintenance of country websites (German & French) and review translation of websites developed by corporate to ensure content is appropriate for Switzerland
  • Maintain event calendar and promote upcoming events externally on country website and social media
  • Learn how to produce newsletters, direct mails for different target audiences and initiatives
  • Drive social media adoption and social selling in the Swiss organization
  • Create branding material and engage with creative agencies
  • Other marketing activities and projects as directed and when needed
225

Director of Marketing Resume Examples & Samples

  • Bachelor’s degree required in business, marketing, or comparable discipline; MBA strongly preferred
  • 10+ years of progressive marketing experience including 3-5 years of product development and product management experience
  • Knowledge of Microsoft Office required; JD Edwards experience preferred
  • Must be able to work under time pressure and with multiple projects simultaneously
  • Good interpersonal skills due to degree of interaction with Sales Force, Marketing and Customers
  • Experience obtaining & translating end user requirements into successful products and/or services required
  • At least 5 years of experience motivating, coaching, and developing a marketing team
226

Marketing Resume Examples & Samples

  • Creatively improve graphics built by colleagues from other disciplines
  • Video editing & animation principles
  • Familiar with standard CMS WYSIWYG, plus html & css knowledge
  • You are a master of Adobe CS, in this order
  • Premier
  • InDesign
  • After Effects
  • Microsoft Office, primarily PowerPoint & Word
227

Director of Marketing Resume Examples & Samples

  • Experience in the sports marketing field with experience developing marketing plans to drive attendance
  • A thorough knowledge of sales, marketing and promotions
  • Ability to think strategically and creatively, balance multiple priorities, adjust to changing circumstances, organize time efficiently and remain attentive to details
  • Strong work-ethic and self-motivated
  • Ability to work well in teams and collaborate with diverse constituents
  • Passion for the scholar-athlete cause
228

Director of Marketing Resume Examples & Samples

  • Direct and oversee local marketing efforts to deliver targeted prospect flow, revenue, profit and new owners for company sustainability
  • Direct and Manage CMP programs, including hiring and development of CMA team, team supervisors and management
  • Direct and Manage IH Marketing Teams, including hiring and development of guest guides and management
  • Manage Marketing P&L’s to deliver targeted efficiencies
  • Streamline and optimize operational efficiencies through the evaluation and improvement of existing processes, procedures, and technologies
  • Coordinate with Corp in-house program managers to track in-house penetration by guest type by site and monitor trends in penetration
  • Direct, Develop and support guidelines to roll out a site based marketing structure including new program setup and ongoing training
  • Act as liaison through site leaders for total marketing responsibility
  • Coordinate with Regional leadership to create programs to drive tours at all sites
  • Work with the field marketing leaders on business marketing best practices
  • Work with Site VP to assist and oversee performance of site leaders and to drive accountability for performance of Marketing
  • Ability to handle multiple-departmental challenges and situations
  • Must be able to interact with cross-functional departments within the company
  • Bachelor's degree in marketing or other business discipline preferred
  • Experience in the timeshare industry required
  • 3-5 years of management experience with a proven track record of success
  • Possess exceptional communication and leadership skills
  • Experiencing managing both In-House and Front-Line Teams
229

Director of Marketing Resume Examples & Samples

  • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area
  • Utilizes property diagnostic process (PDP) in order to maximize revenue and profits
  • Evaluates and supports market sales participation and performance
  • Monitors EBC participation and performance including managing EBC “leakage.”
230

Director of Marketing Resume Examples & Samples

  • University Degree
  • Previous leadership experience in a Sales & Marketing department required
  • Experience in Sales & Marketing minimum 4 years
  • Computer literate in Microsoft Window applications required
  • Good command of Turkish and English, both written and verbal
  • Highly responsible & reliable, strong analytical skills, excellent decision making skills
  • Ability to work well under pressure in a fast paced environment
  • Ability to work cohesively with fellow colleagues as part of a team
231

Marketing Resume Examples & Samples

  • Energized by a challenge
  • Sets new and stretching goals for self or team, and achieves beyond what is expected
  • Exploits opportunities to exceed goals and works toward them, even under adverse circumstances
  • Identifies opportunities in own area to contribute to the commercial success of the enterprise
  • Applies financial assessment techniques to evaluate commercial opportunities
  • Identifies ideas or practices found in similar companies within the industry that can be applied to own
  • Has understanding of organization''s products, services, and business approaches and can adapt a product or approach to meet client''s needs
  • Fully implements design or approach through research process
  • Oversees execution of projects - anticipate outcomes and develops solution
232

Director of Marketing Resume Examples & Samples

  • 10 years’ experience in marketing plus 5 years in a senior management marketing position
  • Complex decision making ability
  • Excellent strategic thinking skills and business approach
  • Solid financial acumen, including analytical skills
  • Ability to create new and different programs and strategies
  • Exceptional leadership skills and ability to manage people
233

Marketing Resume Examples & Samples

  • Sales Acumen: Understand the selling process, interaction and relationship with Health Care professionals
  • Clinical savviness: can understand a clinilca reading and knows how to research clinical concepts, understand and works with health economics
  • Platform depth: Endo / Energy - preferable but not required to accelerate learning curve
  • Connect: builds strong relationships internally and externally. Lead by influence
  • Building value added services: can develop and implement strategies to create value added services, beyond product features
  • Learn and Change Agility.Product Management
234

Director of Marketing Resume Examples & Samples

  • Understand Nexus Global solution strengths, product functionality and the competition in sufficient depth to devise and execute differentiated demand generation programs
  • Help to grow our prospect database and deepen our relationship with current database members through a broad range of online and other communications
  • Develop annual marketing programs and complimentary campaign plans, including program themes based on market segmentation
  • Work with the marketing team to ensure that marketing programs are accurately reflected on our Web site and that all required lead acquisition components / calls to action are fully in place
  • Develop lead scoring and Sales Qualified Lead handoff criteria/process
  • Provide campaign reporting and analytics using Salesforce and other available data sources / reporting tools to track campaign performance against plan, response rates, pipeline targets and ROI (Quarterly)
  • Develop and execute online and offline marketing programs with the purpose of generating new marketing qualified leads and nurturing leads
  • Create marketing campaign content including webinars, social media and events, tradeshows for both lead acquisition and lead nurturing campaigns
  • Create compelling HTML emails and banner ads with strong copy, images, and navigation
  • Work with Strategy Director to plan and determine the effectiveness of various demand generation activities including reporting on web traffic, new prospects, email results
  • Represent Nexus Global outside of the office by attending external events
  • Develop, track, monitor and report consolidated campaign and demand generation metrics
  • Create and maintain current a marketing campaign calendar to ensure all stakeholders have visibility on campaigns goals/objectives
  • Implement a lead nurturing program using email templates and other drip communications to convert new leads to sales
  • Report and show marketing’s contribution to pipeline and revenue goals
  • Write compelling copy for email campaigns, promotions and landing pages
  • Measure and evaluate the success of proposed campaigns based on past performance
  • Optimize poorly performing lead generation programs through copy and list adjustment
  • Collaborate with Sales on call scripts, campaigns and talking points
235

Director of Marketing Resume Examples & Samples

  • Bachelor's Degree in Business or a related field of study or the equivalent in progressive relate experience- a focus in Marketing Communications is preferred
  • 7-1O+ years of experience in marketing, event management, and/or communications related roles in technology companies; a deep understanding of the printing industry is desirable
  • Excellent communication skills, including creating, writing and presentation skills along with excellent editorial skills
  • Must have experience in leading and managing a team of professionals and managing large complex projects including large customer events with a solid understanding of financial budgeting, cost control and negotiating vendor relationships
  • Competencies I Personal Qualifications
  • TEAMWORK:The ability to work collaboratively with others toward mutual objectives
  • SENSE OF URGENCY:A bias for taking action - spontaneous recognition of problems and opportunities
  • CUSTOMER FOCUS:A drive to discover and meet the needs of customers (either internal or external}
  • ADAPTING TO CHANGE:The ability to adapt to work effectively in an environment of change,uncertainty, and ambiguity. Can make pragmatic decisions in a timely fashion, especially when there is not a clear "right way"
  • ENTREPRENEURIALSPIRIT:A fundamental belief in one's ability to successfully take on new and difficult challenges, question the status quo, and take risks
  • VISIONARY LEADERSHIP:The ability to communicate and enlist support for the vision of the organization
236

Director of Marketing Resume Examples & Samples

  • Lead the development and implementation of the Serelaxin launch plan from a strategic and tactical perspective and transition the product from the New products division into the Cardiovascular and Respiratory Business Unit
  • Lead the development and execution of all marketing activities related to the brand including professional promotion, peer-to-peer and consumer
  • Liaison with Payer Access and Health Policy marketing to execute on the access strategy
  • Develop annual operating plans including financial forecasts and analysis
  • Upon launch, monitor the product performance, competitive environment and customer base to quickly identify needed changes
  • Lead interactions with extended brand team members including other functional areas (Sales, Patient Access & Health Policy; Medical, Clinical, Regulatory, Training, Finance and others) building consensus/buy-in among these team members
  • Present strategic and launch plans to senior management
  • Collaborate with Global on critical brand issues and align as appropriate to the global brand strategy
  • Work with the broader Heart Failure portfolio team to ensure aligned strategic direction and messaging, where appropriate
  • Provide leadership to the brand team and extended brand team members including coaching, advising and developing team members
  • Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources
237

CIB Marketing Resume Examples & Samples

  • Understand business strategy and target audience and work to ensure event strategy supports business goals across Treasury Services, Global Trade & Loan Products and Corporate Banking
  • Provide event marketing services across the Treasury Services, Global Trade & Loan Products and Corporate Banking supporting the Strategic Event Marketing team & internal stakeholders for proprietary and non proprietary event logistics
  • Partner with business stakeholders to help define, support, identify, evaluate and create content for event marketing opportunities that support the business agenda
  • Provide support across J.P. Morgan franchise sponsorships as well as industry conferences and events, ensuring benefits are delivered, effectively leveraged and executed flawlessly
  • Organise, set up and provide onsite support to events and conferences in Asia Pacific
  • Develop strategic agenda and content for events. Oversee the development of event agendas with marketing and business including interaction with internal and external speakers and panelists, entertainment and venue research, audio visual requirements, briefing memos, Create production materials such as invitation, nametags, place cards, menu cards, seating, biographies and speaker introductions etc
  • Implement event brief through research, budgets, approvals, dealing with vendors, invitation and post-event analysis
  • Manage and keep track of marketing and event budget with a view to cost efficiency
  • Adhere to the mandatory processes around strategic event marketing and corporate meetings and events
  • List and registration management for client events
  • Adhere to internal policy and procedures with regards to reporting activities and spend, compliance regulations, approval processes and ensuring appropriate documentation is in place
  • Develop partnership with internal stakeholders and external vendors
  • Degree in Business Administration, Marketing, Communications or a related degree is preferred
  • Minimum 6 years of experience in marketing or event planning field in financial sector
  • Strong project management skills and ability/flexibility to confidently manage an event on an end-to-end basis
  • Ability to manage budget, and to stay within strict budget parameters
  • Confidence to be an ambassador to internal clients management. Ability to interact, influence and communicate effectively with all levels of the organization and across Lines of Businesses
  • Very strong interpersonal and collaboration skills, and flexible in approach
  • Team player with proven capability of reaching proposed targets and supporting team members with their events as necessary
  • Candidate must be detail-oriented with an ability to prioritize and simultaneously manage multiple tasks
  • Proficiency in Excel, Word & Power Point; some working knowledge of Access preferred
  • Excellent English oral and written communication skills
  • Mandarin oral and reading skills would be an advantage
  • Periodic travel within Asia Pacific is required
238

Manager, Sponsorship Marketing Resume Examples & Samples

  • Support the Account Management and Ticketmaster/Ticketmaster Resale teams by formulating innovative, fan-centric media activation plans that help grow business and optimize ROI
  • Work collaboratively with cross-functional teams to ensure programs are delivered on time and on budget
  • Negotiate and build out solid traditional and digital media plans based on data, optimization and engaging creative that increase awareness and drive traffic online
  • Deliver specific sales targets related to the orders generated through Ticketmaster and partner assets
  • Forecast, track and measure performance of media plans
  • Develop insights and recommendations that allow the company to secure the right asset, at the right time with the right message
  • Work with in-house design, marketing and legal teams to develop promotional material within adherence to brand specification
  • Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem
  • Willing to “push through” for solutions with clients who are not as experienced in promoting resale, to lead them into a comfort zone that will allow us to deliver on aggressive sales and profit goals from the resale business
  • Ability to not only report performance data, but to also develop intelligence from that data
  • Proficiency in project management with a proven ability to communicate effectively, organize and juggle shifting priorities, solve problems, make decisions, and build solid project teams to execute against your programs
  • Adept at developing, planning, buying and managing media
  • Ability to take the reins on any project and the resourcefulness to find the answers you need to get the job done; self-motivation and self-management are key
  • Skilled at effectively interacting with clients and colleagues across the executive, midmanager and day-to-day operations levels in a professional, service-oriented manner
  • Knack for building rapport and maintaining ongoing relationships with a wide variety of people inside and outside your sphere of influence
  • Talent for designing and delivering high-impact assets that engage customers while maintaining true to the company’s brands
  • 3-5 years experience in marketing or marketing operations; preferably with experience in media buying and planning
  • Proven track record of growing share through both traditional and media platforms
  • History of delivering results on time and ahead of budget
  • Knowledge and experience with a web analytics platform, such as Omniture
  • Strong competence in Microsoft Word, Excel and PowerPoint
239

Marketing Assistant Director Resume Examples & Samples

  • Work in conjunction with the BMC and market segment leaders to create marketing initiatives that align with sector priorities to achieve business results
  • Play a leading role in creating and executing best-in-class issue-based sector programs
  • Collaborate with the network of sector marketing and communications people at the Regional and Global levels; provide guidance, information and support to enable successful deployment of relevant programs
  • Demonstrate a deep understanding of the market segments; manage marketing programs that help us achieve our objectives
  • Coordinate complex organizational, cultural or operational marketing programs
  • Demonstrate the ability to work under pressure and to tight deadlines
  • Demonstrate excellent communications and networking experience and skills in a wide range of situations and with people at all levels within the organization, including regional and global leadership
240

Marketing Resume Examples & Samples

  • Develops and implements strategic marketing plans for an organization
  • Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly
  • Researches and develops pricing policies and recommends appropriate sales channels
  • Familiar with a variety of the field's concepts, practices, and procedures
  • Relies on experience and judgment to plan and accomplish goals
  • Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to a head of a unit/department
  • Requires a bachelor's degree with at least 7 years of experience in the field
241

CIB Marketing Resume Examples & Samples

  • Communicating our employer brand story through content strategies, key messages, and ad creative
  • Building our competitive intelligence through research, insights and reports
  • Initiating and writing presentations, process documents, status reports, newsletters and more
  • Supporting social media planning and execution
  • Supporting content creation
  • Development of creative assets across print and digital, partnering with internal and external agencies
  • Partnership with recruitment team on day-to-day marketing matters
  • Team co-ordination and operational management
  • Take part in designing event strategy including the format and management of some virtual and in-person events
  • Benchmark performance (metrics and measures of success) and identify opportunities to continually improve the campaign
  • The ability to prioritize effectively while managing competing demands and high volume
  • The ability to think creatively is critical, to help suggest strategy and problem solve
  • Strong Microsoft Excel and PowerPoint skills
  • Self-starter; able to work independently, but also as part of a global team
  • Interest in social media trends
  • Flexibility on working hours (there will be evening hours to connect with other regions) and willingness to travel
242

Marketing Resume Examples & Samples

  • Make decisions regarding feasibility of marketing projects based on sound financial and market analyses
  • Deliver expected results on complex, multifaceted marketing projects
  • Be a respected and valued partner with countries with focus on execution of global strategy at a local level
  • Manage agencies/vendors to deliver programs/tools for brand
  • Lead cross-functional teams to develop product strategy and deliverables for specific product areas
  • Assist in the integration/transfer business development projects into Baxalta business
  • Solicit market research and apply to pricing decisions
  • Lead the consistent communication of messages across portfolios
  • Coordinate and lead the activities of others in developing programs
  • Have the ability to handle multiple projects and matrix manage
  • Bachelor’s degree required, MBA or Advanced Master degree strongly preferred
  • Health-care/pharma industry experience is a benefit
  • Proven track record in successfully launching new products and managing projects
  • Solid ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
  • Ability to develop and execute communication plans and messaging and branding campaigns
  • Skills in the areas of pricing, reimbursement, and creative product/program development. Solid strategic planning abilities and business acumen
  • Track record in leading projects to successful completion
243

Director of Marketing Resume Examples & Samples

  • Develop tour generation program initiatives, including but not limited to owner referral and reload programs, off-site locations, and travel partner promotions
  • Collect and analyze competitive intelligence (e.g., marketing programs/campaigns) to assist in the enhancement and development of current and future marketing strategy
  • Responsible for managing and implementing appropriate marketing mix to ensure attainment of overall marketing costs
  • Knowledge of the operations of the hotel industry
  • Dynamic, enthusiastic, creative leader who thrives under pressure and is able to perform multiple functions and troubleshoot when needed
  • Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels
  • Identify trends when production is not meeting budget expectations and implement solutions. Highly developed customer service skills with strong attention to detail
  • Proficient computer skills including but not limited to Microsoft Word, PowerPoint, Excel, and Outlook
  • The ability to delegate, effectively train and coach
  • Must be able to work a flexible schedule including night, weekends and holidays
244

Marketing Resume Examples & Samples

  • Fit the profile of our most successful Research Analysts
  • Have earned at least a Bachelor’s degree
  • Have exposure to and a passion for marketing and research (the majors we most frequently hire include business, marketing research, sociology and psychology)
  • Know their way around a computer, including strong PowerPoint and Excel skills
245

Director of Marketing Resume Examples & Samples

  • Collaborate with market managers, sales, product leaders, and executives to identify, develop and execute the marketing strategy for the business
  • Interact with wholesalers and contractors to get clear voice of the customer feedback and develop appropriate programs that incorporate proper messaging
  • Lead a team of marketing professionals in the areas of communications: digital marketing, social media, website, and product information management. This team will include local employees, global service center employees and outside agencies
  • Key deliverables will include setting the strategy for success in the professional channel, content development and refresh of the business unit website(s), digital and print literature, advertising, PR copy and training material
  • Social media content and evaluation of the business unit's effective use of digital platforms
  • Lead the development and execution of CRM and other digital tools as well as future website platforms
  • Leadership role in representing the business through participation in industry associations as necessary
  • A BS degree in business, engineering or related field
  • Knowledge of marketing dynamics as they apply to a technical manufacturing operation
  • Working knowledge of the markets, products, customers, and competitors in the HVAC/R industry
  • Proven managerial skills in dealing with several product lines
  • Minimum of 10 years product management or marketing related work experience
  • Highly skilled in developing and delivering presentations to a wide variety of audiences
  • Proven ability to develop successful business plans in a B2B manufacturing environment
  • Effective communication both verbal and written
  • Customer focus - understanding the needs of customers and end users
  • Collaboration - working well with multiple functions of the business
  • Leadership - providing direct leadership to the team and also leading by example
  • Analytical - being able to quickly analyze situations and make recommendations
  • Comfortable in a fast-paced and dynamic environment
  • Excellent interpersonal skills - being a team player
246

Director of Marketing Resume Examples & Samples

  • Achieve and exceed annual booking targets for the Higher Education vertical
  • Drive product roadmap investment strategy and ensure execution to meet ECBU objectives and priorities within the HE vertical
  • Translate market knowledge into actionable plans with measurable results and quickly acquire a thorough understanding of non-profit buyers and operational challenges within HE
  • Size and define market segments, understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation for assigned solutions within the services and support portfolio
  • Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy
  • Collaborate with Channel Marketing to design and deliver lead generation initiatives across multiple vehicles: tradeshows, seminars, webinars, calling campaigns, etc
  • Guide development of premium content and engaging presentations, one-pagers, case studies, research reports, blog posts, social media, and webinars to highlight Blackbaud’s innovative value proposition and industry insights
  • In collaboration with sales continuously refine comprehensive go to market plan across multiple geos, channels and market segments
  • Experience in Account Based Marketing targeting specific prospects and segments of the market
247

Marketing Team Leader Resume Examples & Samples

  • Be responsible for the daily operational oversight of team activities and project management of team efforts
  • Be responsible for resource planning
  • Mentor team members
  • Lead team members to meet or exceed its goal and objectives
  • Serve as an individual contributor to projects in their specific area(s) of expertise
  • Experience with technical writing
  • Experience in an advertising or digital marketing agency
  • Experience with video content creation and editing
  • Oral and written proficiency in Spanish
248

E-commerce Marketing Specialist Resume Examples & Samples

  • Support e-commerce marketing manager to develop, implement and execute e-commerce platform marketing strategy
  • Drive e-commerce platform sales performance
  • Initiate e-commerce platform marketing campaign, promotion and activities
  • Manage vendors to execute marketing activities
249

Manager, Segment Marketing Resume Examples & Samples

  • Segment Insights:Serve as internal segment expert. Leverage internal and external research, trends etc. to further develop POV on target segments. Regularly share insights with business units and internal partners to help shape their strategy
  • Segment Strategy: Identify areas of opportunity, think of new and out-of-the-box programs, all with the goals of driving business results and prospect / customer engagement
  • Influencing: Influence BU marketing teams to co develop and implement innovative marketing strategies and educational programs for key decision-makers, FAs and consumers for each segment
  • Program Execution:Develop and oversee segment marketing plan and calendar. Coordinate with other marketing teams and functions to support and implement initiatives. In partnership with cross functional teams, ensure timely launches of marketing initiatives within budget
  • Content / Creative Management:Define objectives, write creative briefs, manage timelines, launch marketing campaigns, and support production of deliverables.Work closely with BU Marketing to develop highly engaging, inspirational content and creative. Ensure consistent voice across prospect / customer communications and optimize all messages by audience and channel
  • Partnerships:Serve as the day-to-day marketing point person on key external partnerships
  • Performance Management: Lead campaign and program analyses. Collect and analyze campaign metrics, customer engagement data, and client feedback and recommend shifts in programs as needed. Develop reporting to provide necessary view of performance. Prepare and present periodic reviews that outline program performance, upcoming initiatives and areas of opportunity
  • Bachelors degree in Marketing is a plus. MBA or relevant Masters Degree preferred
  • Minimum 2-3 years of core marketing / consulting experience (preferably in financial services industry or in the womens market)
  • Product/Program development experience is a plus
  • Proficiency in Power and Excel applications is required
  • Strong strategic and analytical skills, with the ability to leverage insights to draw sound conclusions and recommendations
  • Strong business acumen with the ability to understand business drivers in a variety of businesses
  • Demonstrated ability to influence, manage, and present ideas via excellent written and verbal communication skills
  • Willingness to travel 10-20% of the time
250

Manager, Search Marketing Resume Examples & Samples

  • Evaluating and recommending the most effective campaign approach to fulfill client objectives
  • Serve as day-to-day contact for mid-level clients
  • Prioritizing teamwork, delegating responsibilities and developing analysts for advancement
  • Ensuring that senior analysts are effectively developing and optimizing campaigns for added value
  • Overseeing budgeting process and allocation/negotiation with internal account teams