VP, Digital Marketing Resume Samples

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LO
L O'Hara
Laurianne
O'Hara
53970 Montana Green
Chicago
IL
53970 Montana Green
Chicago
IL
Experience Experience
02/2016 – present
Philadelphia, PA
Senior VP, Digital Marketing
Philadelphia, PA
Senior VP, Digital Marketing
02/2016 – present
Philadelphia, PA
Senior VP, Digital Marketing
02/2016 – present
  • Articulate and deliver the digital vision for 20th Century Fox International
  • In partnership with film brand leader, define and direct a digital strategy for each film that complements the over-arching marketing strategy, position and target audience. Execute agreed strategy
  • Provide digital vision, leadership and management to Fox International as a whole. Oversee the strategic direction and tactical programs developed for Digital Marketing across the film slate. Act as the digital strategist for all Fox departments
  • Primary owner of the business relationships with key global digital outlets: MSN, Google, Facebook and others as identified. Ensure organization is abreast of latest marketing trends and technologies as they relate to film marketing
  • Champion and execute new marketing opportunities that will elevate marketing efforts for specific films
  • Ensure that we are effectively engaging our audience through social marketing (Facebook, Twitter, YouTube, Daily Motion, Instagram, SnapChat, Weibo, Vine, etc. Provide thought-leadership on ways consumers utilize online and mobile communication to help build dialog with various movie-going audiences
  • Influence the type of content used to fuel dialog and help develop engagement schedules to increase engagement and interest with Fox movies
12/2010 – 10/2015
Phoenix, AZ
VP, Digital Marketing
Phoenix, AZ
VP, Digital Marketing
12/2010 – 10/2015
Phoenix, AZ
VP, Digital Marketing
12/2010 – 10/2015
  • Stay curious and maintain awareness of progressive marketplace 'best practice' and industry trends
  • Under guidance from the TV and Film Business BUs, lead development and execution of online marketing plans and initiatives. Align plans with revenue goals for each product release or promotion and assess trade-offs between paid and free media. Tactical elements will include
  • The job will work directly with the EVP, marketing department, the digital team, and digital partners in the development, oversight and completion of unique and buzz worthy campaigns
  • Manage and communicate strategies and plans directly with filmmakers, talent and production partners
  • Oversee the development of large integrated campaigns leveraging social, creative, emerging technologies, cross-divisional efforts, editorial assets and media to drive awareness, and re-marketing opportunities
  • Works as an important digital leader in the theatrical marketing division collaborating and working closely with other departments to ensure digital plans are effectively communicated and layered across marketing
  • Identify emerging technologies and first to market opportunities that can be leveraged to create unique and dynamic marketing campaigns that will create industry leading events for WB films
09/2008 – 09/2010
Chicago, IL
VP Digital Marketing
Chicago, IL
VP Digital Marketing
09/2008 – 09/2010
Chicago, IL
VP Digital Marketing
09/2008 – 09/2010
  • Select vendors to build ad, web and mobile creative, to manage social media campaigns and to assist with publicity outreach
  • Manages and develops staff, making recommendations for departmental development to address changing interactive media landscape
  • Liaise with other fuctional areas within the marketing depatment (creative advertising, media, publicity, research, partnerships) to ensure that digital extensions are fully integrated into campaigns
  • Proactively develops and grows relationships with new platforms, technology providers, and digital partners
  • Works closely with senior management and leadership to define marketing objectives
  • Works closely with SVP to fulfill requested filmmaker and senior executive feedback for online campaigns
  • Develop creative, social media and publicity strategies for Universal Pictures digital marketing campaigns
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Northwestern University
Bachelor’s Degree in Marketing
Skills Skills
  • Proven ability to lead a team in a collaborative environment and inspire a strong sense of camaraderie, accountability, and high performance across teams
  • Extremely proactive with a goal/results-driven orientation, demonstrated ability to meet and exceed targets. Highly accountable for achieving financial goals
  • Excellent communication, project management and people skills and be able to interact with all levels of the firm
  • Proven ability to provide sound business judgment and proven ability to influence others to drive ideas and plans forward
  • Demonstrate strong resource workload and capacity management skills
  • Devote appropriate attention to all responsibilities and accepts ultimate accountability for team
  • Strong quantitative and qualitative skills to be leveraged for driving positive ROI opportunities
  • Develop and communicate solid plans to all levels within the organization
  • Demonstrated ability to lead as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
  • Strong mix of technical and marketing experience
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1

VP, Digital Marketing Resume Examples & Samples

  • Minimum 10 years marketing experience, at least 7 in digital publishing audience development
  • Experience with premium subscription marketing and CRM
  • Commitment to data utilization to generate insights and influence strategic decisions and priorities
  • Creative and strategic thinker with proven track record of developing innovative ideas/platforms to drive growth
  • Comfortable with the disciplines of SEO and social marketing
  • Leads with a sense of ownership and works well in a fast-paced, team-oriented environment
  • Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
  • Excellent communication and team management skills
2

Senior VP, Digital Marketing Resume Examples & Samples

  • Articulate and deliver the digital vision for 20th Century Fox International
  • In partnership with film brand leader, define and direct a digital strategy for each film that complements the over-arching marketing strategy, position and target audience. Execute agreed strategy
  • Champion and execute new marketing opportunities that will elevate marketing efforts for specific films
  • Working with the digital publicist, ensure that we are effectively targeting niche and fan audiences early in the digital space
  • Working with the digital publicist, ensure that we are servicing digital press through digital junkets, press conferences, online events and other publicity activity
  • Establish and ensure success metrics including ROI for all digital programs
  • Work with the SVP Media to define central digital media-buying goals. Collaborate with SVP Media and media buying agency to ensure efficient buying and delivery. Track and measure digital advertising campaigns
  • Liaise with domestic marketing to sync up campaigns, content release plans, creative and strategy
  • Liaise with the content protection group to ensure only authorized content goes online
  • Liaise with the mobile content group to ensure that we optimize all digital marketing opportunities in the mobile space
  • Monitor competitor activity in the digital space
  • Represent business unit in relevant corporate governance policies, including CRM, privacy, anti-piracy efforts
  • Attend all departmental meetings and summit meetings as required
  • Strong understanding of the role digital plays across multiple disciplines – branding, publicity, media, promotions, research
3

VP, Digital Marketing Resume Examples & Samples

  • The job will work directly with the EVP, marketing department, the digital team, and digital partners in the development, oversight and completion of unique and buzz worthy campaigns
  • Manage and communicate strategies and plans directly with filmmakers, talent and production partners
  • Oversee the development of large integrated campaigns leveraging social, creative, emerging technologies, cross-divisional efforts, editorial assets and media to drive awareness, and re-marketing opportunities
  • Works as an important digital leader in the theatrical marketing division collaborating and working closely with other departments to ensure digital plans are effectively communicated and layered across marketing
  • Works closely with VP, International Digital to ensure campaigns meet international marketing needs
  • Manage a dynamic digital team in the development of strategic planning for the film titles using internal and external resources across creative, social, promotions, media and other event driven opportunities. Must be able to provide direction, motivation and oversee the career growth for each member
  • Identify emerging technologies and first to market opportunities that can be leveraged to create unique and dynamic marketing campaigns that will create industry leading events for WB films
  • Helps establish and manage project budgets for assigned projects
  • Establish important and dynamic relationships with marketing partners to ensure that WB is aware of all of the latest product offerings in creative, media platforms, targeting, data collection, social and other areas to ensure results for our campaigns
  • Work closely with creative advertising in the development of exclusive content for digital and ensuring the consistency of all advertising materials across traditional and digital areas
  • Develop important data collection strategies that can be used for re-marketing efforts and data points in the efficient management of our campaigns for media, social and other initiatives
  • Forge cross-divisional opportunities for WB films with other partners at Time Warner, creating innovative solutions for marketing our films, while providing value for other business units within the company through collaborative digital efforts
  • Leverage operational support for digital efforts covering in-house production, production/development, finance, internal marketing and legal divisions
  • Fluent in all computing/gaming platforms
  • Excellent interpersonal, and relationship development skills
  • Good comprehension of legal documentation
  • Ability to collaborate in a close team atmosphere, and with executives, filmmakers and talent
  • Consensus-building among internal team members
  • Must pay close attention to detail and understand written and oral instructions
  • Must be organized and schedule work effectively
4

VP, Digital Marketing & E-commerce Resume Examples & Samples

  • Minimum 10 years of experience in digital marketing and/or digital analytics
  • Minimum 5 years experience driving e-commerce transactions
  • Demonstrated experience leading digital team
  • Executive presence with excellent communication skills, both written and verbal
  • Demonstrated experience presenting data and recommendations to senior executives
  • Demonstrated focus on achieving extraordinary results
  • Analytic and data-based decision-making skills
  • Demonstrated high productivity and ability to lead numerous, detailed projects
  • Experience interacting with IT partners and databases
  • Experience in theme park, entertainment or travel related industry
  • Advanced degree in business, marketing or related disciplines
  • Experience with Omniture and Adobe web analytic tools
  • Fluency in Spanish, French or Mandarin
5

VP Digital Marketing Resume Examples & Samples

  • Develop creative, social media and publicity strategies for Universal Pictures digital marketing campaigns
  • Lead a team of digital marketing executives in the implementation and execution of campaign tactics
  • Identify opportunities to build awareness and interest for Universal’s film through innovative digital tactics
  • Select vendors to build ad, web and mobile creative, to manage social media campaigns and to assist with publicity outreach
  • Liaise with other fuctional areas within the marketing depatment (creative advertising, media, publicity, research, partnerships) to ensure that digital extensions are fully integrated into campaigns
  • Work closely with international and home entertainment counterparts to coordinate digital strategy for each release
  • Create integrated partnerships with publishers to maximize return on each campaign
  • At least 10 years of experience in a marketing position
  • Minimum of five years experience in digital marketing
  • Thorough knowledge of the entertainment industry
  • Four-year college degree in marketing or related field is preferred
  • Experience working directly with filmmakers or creative vendors
6

VP, Digital Marketing Resume Examples & Samples

  • Work with SVP Consumer Brands to craft short and long-term marketing and monetization goals for key consumer products, with a focus on subscription revenue streams and mobile apps
  • Leverage experience in best practices and digital marketplace trends
  • Develop work plans, resource needs, and business cases (e.g. CAC/ROAS on a per project basis), and create marketing vision for prioritized consumer brands
  • Lead digital agency and internal marketing teams in creation and execution of initiatives against each product/brand
  • Data-driven management – Drive capabilities and team to track, analyze and evaluate results to drive revenue and optimize ROI
  • Insights/analysis - Provide insight-rich synthesis of quantitative results and ongoing research and offer new ideas to continually improve outcomes
  • Create marketing strategies and programs which break through the noise and drive aggressive execution against them
  • Analytics skill building – Help establish a culture of metrics-driven marketing and brand management. Build analytical capability within team that incorporates key performance indicators (KPI's) into a simple, usable, and current resource that allows management to make decisions guided by insights
  • Drive acquisition (e.g. registrations, subscriptions, app downloads, etc.) and nurturing ongoing customer relationships to maximize LTV
  • Create marketing strategy and planning presentations for C-level executive and board communications
7

VP, Digital Marketing & Engagement Resume Examples & Samples

  • Drive integrated digital and social media marketing strategies to build awareness of and tune-in to Showtime programming
  • Supervise the execution of digital marketing plans for Showtime programming including agency selection, budgeting, and creative excellence
  • Oversee the development of all social marketing strategy, campaigns and ongoing social media community management
  • Oversee and manage strategy and budgets for paid search and native content distribution
  • Create and manage a team to drive integration of Showtime Over The Internet promotion across all relevant digital marketing touch points
  • Lead the ideation and execution of original transmedia content targeted for digital distribution
  • Develop and maintain relationships with key platforms in the digital and social landscape
  • Partner as the digital marketing expert with other marketing heads throughout the organization, including Digital Media, Program Marketing & Advertising, Distributor Marketing, Media & Promotions, Creative Services, PR, Research and Programming
  • Contribute to overall marketing strategy as part of Guardians of Strategy
  • Represent digital marketing to show runners and talent; drive greater participation in digital efforts by those stakeholders
  • Manage digital Email and Mobile Push messaging initiatives across the company
  • Oversee current email marketing and mobile messaging team
  • Partner with cross functional marketing and analytics teams to develop KPIs for both tune-in promotion and customer retention initiatives for Showtime’s traditional business as well as Showtime Over The Internet
  • Work with internal technology, product and strategy teams in order to drive advancement in Showtime’s marketing automation platform within Showtime’s streaming services
  • Lead efforts to advance Showtime’s marketing technology investments
  • Manage people, process and budget within Digital Marketing. (15%)
  • Coach and mentor directors and managers to optimize performance and professional development of all team members
  • Oversee all vendor relationships including agencies on retainer and for individual projects, technology partners, and other service providers. Ensure Digital Marketing teams manage their budgets effectively, communicating with Finance to accurately reflect projections and resolve questions or variances as they arise
  • Direct engagements with SNI Legal and Business Affairs to ensure that marketing efforts meet SNI standards for risk tolerance
  • Coordinate all Digital Media talent asks with Showtime Talent Relations and PR department
  • Execute special projects as they arise including quarterly and annual budget adjustments, presentations to senior management and fielding sponsorship inquiries
  • Minimum of 10 years of digital marketing experience
  • Strong understanding of and experience with social media marketing, search and native advertising
  • Someone who is an innovative and creative thinker while at the same time comfortable with diving into analytics
  • Previous television marketing experience with a focus on digital and content development a plus
  • Proven track record of leading, managing and developing teams
8

Senior VP Digital Marketing Resume Examples & Samples

  • Develop marketing, merchandising, and creative strategies to promote and sell SunTrust’s products and services online
  • Lead the brand strategy and requirements for suntrust.com, onUp.com, microsites and landing pages
  • Responsible for the content strategy for all Line of Business pages on suntrust.com
  • Responsible for traffic generation to the website including SEO, SEM and external linking, etc
  • Establishes and manages the relationships with search engines
  • Manages the implementation of e-commerce marketing programs and analyzes their effectiveness
  • Drive online innovation through continual optimization and research
  • Analyze and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy
  • Drive leadership in areas such as program attribution modeling for improved customer and prospect targeting & personalization online
9

VP-digital Marketing Resume Examples & Samples

  • Responsible for management of communications transmitted via digital and social media messaging channels, including webinars and digital voice
  • Partners with the rest of marketing and sales to create a vision/strategy for digital (tied to traditional) marketing efforts aligned with the company’s strategic objectives
  • Partners effectively with the rest of marketing and sales in choreographing, planning, and defining strategic fit of the full digital marketing mix over multiple client channels, including Retail and Institutional, specifically for B2B clients globally
  • Responsible for development, and management of all existing and new content syndication partnerships
  • Responsible for managing a global team of digital writers/editors, video production staff, social and digital strategists and leads, and content managers
  • Responsible for management of the video studio, video production, and process to push out social content in accelerated timelines
  • Responsible for ensuring close integration of web and email into digital channels
  • Responsible for exploring new opportunities in the D2C space
  • Responsible for pursuing innovations and new ways to digitize our sales and marketing processes and experiences
  • Measures existing KPI’s and identifies new measures to track ROI effectively
  • Partners effectively with the rest of marketing in planning, creating, and executing integrated digital marketing campaigns
  • Partners closely with other content development channels, including product marketing, advisor marketing, institutional marketing and MarCom, to leverage, develop and distribute content for digital
  • Partners with the Brand & Advertising team to manage advertising in paid social digital properties
  • Partners closely with the Client Analytics team to more clearly map client journeys and define more personalized experiences
  • 10+ years in Digital marketing and optimization at a leading global marketer
  • A relentless drive for innovation, bringing an entrepreneurial spirit to grow new capabilities
  • A strong propensity to boldly challenge convention and deliver superior capabilities (not just a manager)
  • A proven track record in deploying strategies to drive increased revenue growth/scale and efficiency/profitability
  • Experience managing significant global digital teams and budgets
  • Knowledge of social and digital landscape, and best practices in all facets of marketing
  • Excellent knowledge of deploying social strategies leveraging, LinkedIn, Hearsay, Twitter, Facebook, YouTube, etc
  • Experience in working in a digital environment that is similar to the speed and delivery, including production, of a newsroom
  • Excellent writing, presentation, and interpersonal skills
  • Excellent communication skills, ability to effectively communicate the value and impact of digital strategies to the bottom-line
  • A strong grasp of content creation and management process
  • Knowledge of financial services, especially asset management, is a plus
  • Strong leadership and influential skills, able to communicate with executives and portfolio managers
10

VP, Digital Marketing Resume Examples & Samples

  • Bachelors of Arts/Bachelors of Science degree
  • 5+ years of digital marketing experience or equivalent
  • Strong mix of technical and marketing experience
  • Demonstrated leadership in managing and running marketing campaigns for large organizations
  • Competency and passion for new technologies, web marketing, business analytics tools and reporting
  • Excellent communication, project management and people skills and be able to interact with all levels of the firm
11

VP, Digital Marketing Resume Examples & Samples

  • Oversee the digital and social media eco-system across all divisions and departments
  • Lead digital, social media, mobile, email and online strategy for Simon & Schuster Corporate. This will include CRM, data analytics, sweepstakes and contests, video integration and other related projects
  • Define and manage digital and social content creation, calendars and execution among marketing team and oversee digital and social brand and promotional campaigns and marketing initiatives
  • Develop and drive new digital innovations and solutions that enhance the Simon & Schuster brand, it's titles and authors
  • Create, define and manage digital and social media guidelines, benchmarks and new practices to grow followers, engagement and impressions across a variety of platforms
  • Lead, manage and analyze the online experience, feedback and research
  • 7-10 years of digital marketing and social media experience
  • Background in managing digital marketing for brands and products
  • Thorough understanding of digital and social media landscape branding principles and tactics
  • Social media fluency and advocacy
  • Outstanding interpersonal skills
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VP Digital Marketing Resume Examples & Samples

  • Works closely with senior management and leadership to define marketing objectives
  • Creates thoughtful, distinctive and break-out interactive marketing and promotional strategies
  • Leads the day-to-day executions and monitoring of all creative/digital projects and timelines
  • Determines whether marketing objectives are being met and recommends needed adjustments as campaign progresses
  • Measures and analyzes campaign performance and articulates insights to other departments
  • Project manages interactive initiatives, as well as scheduling and communication with external design and production teams assigned to various projects
  • Works closely with SVP to fulfill requested filmmaker and senior executive feedback for online campaigns
  • Continually researches and strategizes new trends, technologies and concepts as they pertain to marketing films online; comes to the table with new ideas within the digital space
  • Embraces technology and all things interactive (e.g. social, blogging, podcasts, apps, viral campaigns, mobile etc.)
  • Proactively develops and grows relationships with new platforms, technology providers, and digital partners
  • Monitors all competition in the digital space
  • Manages and develops staff, making recommendations for departmental development to address changing interactive media landscape
  • Works seamlessly with all other teams within online and marketing to ensure quality and brand cohesiveness
  • Minimum 5 years of project management/production/internet experience in a fast-paced design agency, marketing company, or in-house creative services environment
  • Bachelors degree in marketing, business or design related field
  • A proven ability to handle a team
  • Strong creative instincts
  • Strategic thinker who is at the same time curious and willing to innovate
  • Capable of handling multiple projects at once and operating effectively in a high-pressure environment
  • Demonstrated leadership skills are required but the ideal candidate must be equally comfortable taking initiative and operating in a hands-on manner
  • Savvy digital media executive with a deep interest in the evolution of the digital media landscape and how that change affects consumer behavior
  • Strong background in project scheduling and time estimating, excellent proofreading abilities, and basic knowledge of HTML and Flash
  • Experience required with MS Office suite, Adobe Photoshop, File Transfer Protocols (FTP, SFTP)
13

VP, Digital Marketing Resume Examples & Samples

  • Partner with sales leadership to advance a consultative selling strategy
  • Oversee big idea generation for digital, mobile and social platforms of the Digital Media Group which includes meeting with edit and production regularly to ensure concept feasibility and delivery
  • Develop a conceptual framework for the sales organization to approach advertisers at a strategic top-down level in order to demonstrate the breadth and power of our offering to address and move specific category and client KPI’s
  • Lead a center of excellence focused on subject matter expertise in key advertising categories in order to maximize revenue potential for the portfolio as a whole, as well as reassess how sales organization goes to market in an evolving media landscape
  • Apply emerging consumer data and analytics to create innovative media solutions
  • Apply a “Comms Planning” understanding, internally and externally, to turn a client’s brand positioning into a fully realized marketing and media investment at scale
  • Deep dive on business imperatives of major marketing/advertising categories
  • Develop strategic models to address client business challenges
  • Lead role in understanding broader media landscape on competitive positioning
  • Oversee target account business assessment, positioning and success metrics
  • Suggest, support and deploy new ad products, strategic partnerships and monetization strategies
  • 10 + years of experience at a media company or sales organization where the individual worked within digital media buying/selling landscape
  • Experience in working with editorial production teams on creative and promotion development
  • Robust understanding of advertising within the digital media space
  • Deep understanding of strategic approach to media plan development
  • Participate in senior-level client/agency calls on a regular basis (both in a Sales-support function and independently)
  • Build and communicate marketplace positioning and core messaging to be used in all client/agency communications
  • Development of all digital sales collateral and marketing materials, defining and communicating key brand attributes and messages throughout all customer touch points
  • Successful leadership experience, and demonstration of ability to work well across an organizational matrix
  • Documented success building, managing, and retaining high-performance teams
  • Excellent executive-level presentation, leadership and interpersonal skills Management Consulting experience a plus
  • BA/BS or equivalent experience
14

VP, Digital Marketing, Personal Lines Resume Examples & Samples

  • Creates and effectively implements a Personal Lines customer-centric digital strategy with a focus on analytics and a commitment to continuous improvement
  • Lead the thinking for mobile platform development: website content, ecommerce, partnership and community development, consumer research, marketing, and website technology
  • Drives purchasing behavior through the use of digital techniques including paid digital media, social media, blogs, e-commerce, and emerging platforms and technologies; building a “best customer” program that enables consumers to become passionate brand advocates, while also driving cross-category purchases
  • Utilizes data to link digital, direct, and agency channels for a more complete view of customer activity
  • Grow and upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program
  • Partners with
  • Minimum 10 years’ experience
  • Human Rights Campaign as a 2015 Best Place to work for LGBT Equality (2009-2015)
  • Carbon Disclosure Project on the 2014 Climate Leadership Index (2014)
  • Military Times Edge as a 2015 “Best for Vets” Employer (2010-2015)
15

VP-digital Marketing Resume Examples & Samples

  • · Digital Product Marketing
  • · Digital Lead Generation
  • · Digital Advice and Direct to Consumer
  • · Campaign Optimization
  • · SMO and SEO
  • Bachelors degree preferably with an emphasis on marketing. Advanced degree or MBA preferred
  • Minimum 10 years of progressive experience in digital marketing preferably in B2B environments including large-scale projects with cross-functional involvement in technical arena
  • Significant experience in B2C space in terms of developing and launching successful digital strategies resulting in customer acquisition
  • Proven management, leadership and strategic skills required
  • Excellence in execution…”can do” attitude and willingness to “roll up their sleeves”
  • Exceptional verbal and written communication skills required
  • Excellent stakeholder and conflict resolution skills are required
  • Proven facilitation and project management expertise
  • Experience in the banking / financial industry a plus
  • Demonstrated influence and negotiating skills with senior management
  • Ability to prioritize and manage multiple, parallel projects to deadline in a cross-functional team environment
  • Ability to work independently, under pressure and within tight deadlines
  • Experience working in PowerPoint and presentation creation
  • Proficiency in MS Office Suite (Word, Excel, PowerPoint)
16

VP, Digital Marketing Resume Examples & Samples

  • Increase customer retention and conversion rates through best in class email program, personalization, and advanced omni-channel CRM strategy. Develop strategies by banner as well as intricate executional process
  • Develop strategy and vision around SMS, push, and in-app messaging. Partner with CRM, loyalty, and merchandising teams for holistic app engagement approach
  • Concept and pitch unique and creative revenue driving opportunities and partnerships with internal merchant organization and external vendors. Build key relationships internally and externally. Constantly strive for innovation
  • Improve conversion rates and interaction with the websites through clear, compelling onsite story telling. Partner closely with creative and merchandising teams to drive unique site editorial content, share performance metrics, and ensure processes and timelines are adhered to
  • Strategically plan and execute online promotions to drive traffic and sales. Ensure promotions drive incremental sales and are executed flawlessly
  • Mentor and develop senior resources to become accountable decision-makers able to support strategic initiatives independently and report on progress. Identify talent, manage and develop team for future growth within the department and organization
  • Share learnings across organization and digital best practices/training to cross functional teams
  • Leverage understanding of competitive landscape to identify opportunities primarily focused on email, CRM, promotions, vendor partnerships and customer experience and work cross functionally
  • Extensive online marketing background, specifically email marketing, content, promotions
  • Understanding of retail ecommerce landscape, including marketing and promotions “best practice”
  • Strong analytical, strategic thinking, communication and problem-solving skills
  • Excellent writing, speaking, and presentation skills
  • Minimum of 8-10 years relevant online marketing retail experience
  • Minimum of 5 years demonstrated experience managing a large team with multiple direct reports
  • Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify optimize current business and identify new opportunities. Must be passionate about presenting a fact based argument and enjoy numbers
  • Requires extremely strong relationship building internally with IT, CRM and loyalty team, Creative, Merchandising, Core Marketing/PR, GMMs, DMMs, Planning, GM, as well as externally with vendors
  • Extremely proactive with a goal/results-driven orientation, demonstrated ability to meet and exceed targets. Highly accountable for achieving financial goals
  • Proficiency of site analytics tools (e.g., Omniture or Coremetrics) and familiarity with content management tools
  • Technical aptitude with web-based tools and proficiency with Microsoft Office Suite
  • Proven ability to successfully lead strategic planning and tactical execution; Excels in formulating goals and plans of action and can be relied upon to meet
  • Demonstrated success implementing and evolving business strategies within a highly dynamic and large-scale ecommerce business
  • Proven success selecting and developing a team of future leaders
  • Demonstrate strong resource workload and capacity management skills
  • Proven ability to lead a team in a collaborative environment and inspire a strong sense of camaraderie, accountability, and high performance across teams
  • Proven ability to provide sound business judgment and proven ability to influence others to drive ideas and plans forward
  • Strong quantitative and qualitative skills to be leveraged for driving positive ROI opportunities
  • Devote appropriate attention to all responsibilities and accepts ultimate accountability for team
  • Develop and communicate solid plans to all levels within the organization
  • Demonstrated ability to lead as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
  • Assertive, adaptable and demonstrates initiative in a fast-paced environment with competing priorities
  • Prior experience in a multi-brand/Center Of Excellence structure is a plus
  • Self-motivated, resourceful with a creative mindset
17

VP, Digital Marketing Resume Examples & Samples

  • Direct the daily operations of the Digital Marketing team (analytics, paid performance, partner marketing) implementing a full spectrum of web, social media and creative digital marketing strategies to support VP, Revenue, VP, Content and our partners
  • Continuous design and execution of digital marketing strategies that grow customer acquisition and retention in line with LightWorkers’ approved campaign objectives and budget including driving social engagement and website traffic, email capture and all paid search, display advertising and related promotional initiatives
  • Manage the marketing budget and daily forecasting and reporting at channel level for traffic, revenue, expenses and other performance metrics
  • Manage and improve organic search engine performance and campaign objectives based on click through rates, traffic, and conversions
  • Identify and manage external vendors and partners to help drive LW’s digital and social marketing efforts, marketing communications, offline promotions and PR. Provide strategic direction, help prioritize and manage initiatives, and ensure accountability for quality execution
18

VP, Digital Marketing Resume Examples & Samples

  • Develops, translates and executes strategies or functional / operational objectives for a region, line of business, or major portion of a business segment functional area
  • Directs others to resolve highly complex or unusual business problems that affect major functions or disciplines
  • Drives programs that impact markets of customers and consumers
  • Develop a foundational, but progressive view of Medicare consumers, products and influencers while considering the shifting market dynamics impacting competitors and the industry
  • Collaborate with business leaders and internal / external partners to lead our consumer-centric digital marketing vision and roadmap, aligned with UHC technology and systems
  • Drive digital marketing expansion and scalability through identifying opportunities to promote successful offerings through enhanced integrated campaigns and strategies
  • Manage cross-functional relationships with marketing, technology, consumer insights, analytics, product, and sales teams to ensure a consistent message across consumer touch points to maximize results
  • Develop innovative and consumer-centric digital marketing plans for awareness, education, acquisition and retention, through insights, meaningful engagements and brand development of consumer targets
  • Accelerate online enrollments within established and new programs, channels and strategic partnerships
  • Lead integrated mobile and social media strategy through defining purpose, approach, content, ecommerce, advertising, partnership and community development, consumer research, marketing, and website technology
  • Grow organizational capability in digital marketing and integrate into each marketing program/campaign
  • Drive use of marketing analytics to provide insights and with recommendations to reach the consumer in new ways and improve digital marketing ROI, future recommendations and overall strategies
  • Leverage workflow optimization to improve efficiencies and processes while ensuring digital marketing projects are within budget, scope and timelines
  • Manage dedicated digital marketing staff, oversee cross-functional teams and direct external partners
  • Stay curious and maintain awareness of progressive marketplace 'best practice' and industry trends
  • 10+ years of marketing leadership experience
  • 8+ years digital with direct-to-consumer, integrated media and marketing platforms focused on digital, mobile, social and traditional marketing
  • Exceptional written and verbal communication skills with ability to communicate and inspire at all levels, including addressing opportunities, risks, and strategic positioning with business and technology leaders
  • Talent in simplifying complex content
  • Extensive experience planning and managing large-scale, strategic digital marketing initiatives, including capital planning, across matrixed organizations
  • Gaining support for initiatives through influence and use of business rationale
  • Demonstrated experience with roadmapping and implementing digital marketing initiatives that will scale to support the requirements of a growing organization
  • Deep understanding of the digital environment and evolving tools and platforms used to improve online experience and presence. Able to translate trends into business opportunities
  • Strong leadership and consensus building skills, with a willingness to continually embrace personal and professional development
  • Prior experience leading and developing a team of professionals, as well as working across indirect reports and cross-functional partners
  • MBA with emphasis in marketing, digital, product
  • Healthcare or highly regulated
  • Consumer marketing experience with large organization
  • Technology consumer based organization
19

VP, Digital Marketing Resume Examples & Samples

  • Work with the Executive Vice President, Senior Vice President and other Vice Presidents, Digital Marketing (both domestic and international) in the development of innovative and scalable digital marketing campaigns for the wide ranging slate of Warner Bros. films. The role is also responsible for overseeing a digital team dedicated to assigned films on the slate
  • Work directly with the SVP, marketing department, the digital team, and digital partners in the development, oversight and completion of unique and buzz worthy campaigns
  • Work as an important digital leader in the theatrical marketing division collaborating and working closely with other departments to ensure digital plans are effectively communicated and layered across marketing
  • Work closely with VP, International Digital to ensure campaigns meet international marketing needs
  • Help establish and manage project budgets for assigned projects
  • Work closely with Creative Advertising in the development of exclusive content for digital and ensuring the consistency of all advertising materials across traditional and digital areas
  • Works closely with Publicity and Multi-Cultural marketing to ensure content debuts, positioning, talent and editorial strategies are aligned and collaborative
  • Forge cross-divisional opportunities for WB films with other partners at Time Warner, creating innovative solutions for marketing WB films, while providing value for other business units within the company through collaborative digital efforts
  • A Bachelor degree in a related discipline is strongly preferred
  • A minimum of 7 years hands on marketing experience with all digital platforms and significant experience with all mobile and non-traditional computing platforms
  • Experience must include management level responsibilities in digital marketing, and experience managing a team
  • Must have experience developing long term strategic, alternative marketing campaigns
  • Must have experience developing and implementing strategies using alternate and advanced technology platforms in movie marketing
  • Fluent in all computing platforms
  • Excellent interpersonal and relationship development skills
  • Ability to collaborate in a close team atmosphere with team members and with executives, filmmakers and talent
  • Proficiency with all standard office computer software programs including but not limited to Word, Excel, PowerPoint, Access. Knowledge of information management systems such as E-Rooms is helpful
  • General Office Environment
20

VP, Digital Marketing Resume Examples & Samples

  • Manage cross - functional relationships with marketing, technology, consumer insights, analytics, product, and sales teams to ensure a consistent message across consumer touch points to maximize results
  • Develop innovative and consumer - centric digital marketing plans for awareness, education, acquisition and retention, through insights, meaningful engagements and brand development of consumer targets
  • Grow organizational capability in digital marketing and integrate into each marketing program / campaign
  • Manage dedicated digital marketing staff, oversee cross - functional teams and direct external partners
  • 8+ years digital with direct - to - consumer, integrated media and marketing platforms focused on digital, mobile, social and traditional marketing
  • Prior experience leading and developing a team of professionals, as well as working across indirect reports and cross - functional partners
21

VP, Digital Marketing Technology Resume Examples & Samples

  • Understand clients’ marketing and communication needs and apply creative technology solutions that enable improved results
  • Serve as the technical lead for client engagements and designs/defines how to best leverage Wunderman’s multi-channel marketing technology solutions and other internal capabilities
  • Deliver technical requirements and solutions in the following areas of expertise: Audience Segmentation, DMP, DSP, Social Media, Content, DAM, CRM and Identity platforms. Connect these platforms with databases and other media technology by leveraging API integration knowledge
  • Drive internal process and technical innovation, which will require the creation of documents, presentations, architecture diagrams, process flows, data model diagrams, and solution design documents
  • Support business development efforts by providing digital technology-related insights and analysis
  • Lead multiple projects/work streams within a program, and identify additional business opportunities
  • Stay up-to-date on a rapidly evolving marketing and advertising technology landscapes
  • Evaluate and implement Google’s set of services including: Big Query, Tensors, Google Analytics 360, Attribution 360, Google Cloud Platform, DoubleClick
  • Lead the overall strategic direction of the marketing technology team that architects, builds and implements technology solutions to support digital service lines and client needs
  • Serve as chief technology solution architect for marketing technology needs
  • Accountable for the successful day-to-day operations the marketing technology team
  • Grow service line revenue through increased technology offerings
  • Develop new marketing technology products to solve client gaps
  • Manage, mentor, and train a team of developers and marketing technologists to foster an environment of professional development and growth
  • Attract and retain marketing technology talent
  • Own and manage marketing technology SaaS solutions and vendor relationships – ION, SilverPop, DialogTech, Salesforce, Google, etc
  • Support business development efforts as necessary. This includes conceptual design, sizing and pricing, proposal development, proof-of-concept development, and supporting sales presentations
  • Participate in project meetings as the technology lead, and serve as the first-line of escalation for operations issues and delivery challenges
  • Communicate effectively with upper management on engagement activities and overall health of the engagement
  • Bachelor’s degree in Marketing, Computer Science, Information Systems or a related field
  • 7+ years’ experience with technology consulting or digital marketing leadership
  • 7+ years of development, digital media and/or SaaS marketing automation leadership focused on data integration and media/reporting solutions
  • Must be able to get deep in the details to understand what the information is saying while also maintaining focus on the big picture in order to make strategic recommendations
  • Strong leader with the ability to mentor across a matrix organization
  • Self-starter and pro-active, requiring minimal supervision
  • Experience with digital innovation tools (web analytics, personalization, media activation)