Director, Digital Marketing Resume Samples

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A Gleichner

Anahi

Gleichner

31745 Donnie Ports

Phoenix

+1 (555) 890 7697

31745 Donnie Ports

Phoenix

Phone

p +1 (555) 890 7697

Experience Experience

Dallas, TX

Director Digital Marketing

Dallas, TX

Schultz-Prohaska

Dallas, TX

Director Digital Marketing

Establish and drive the acquisition strategy for new customers across online, mobile, and offline channels
Will provide quarterly reports on digital-driven change in how brands are evaluated and healthcare decisions are made by customers (patient, physician, payer, employer)
Developed and managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives
Manage the web infrastructure and keep content fresh and engaging while advancing functionality and design
Will advise in the development of sprint plans and scrum ceremonies
Drive testing, reporting, optimization and analysis on Channel performance to identify key levers and opportunities for improvements
Manage communication with PTs throughout Stage 1 of the TDI process

Detroit, MI

Director, Digital Marketing

Detroit, MI

Schaefer-Osinski

Detroit, MI

Director, Digital Marketing

Creates filmmaker presentations, develops strategy documents, campaign overviews and timelines for VP, executives and filmmakers review
Overseeing a team of 4-6 managers across brands, delivering a retention and growth plan to develop members into high-performance SME and retail mavens
Develops, optimizes, manages digital plans and budgets, including website design/development, digital media, SEM/SEO
Establish key performance metrics and provide regular progress reports, sentiment analysis and track budgets
Supervise content, promotional and product development and project schedules and provide key digital milestones to senior management
Manage workflow and supervise, train and develop a tea
Contributes to the development and management of meaningful digital performance metrics

present

Philadelphia, PA

Senior Director, Digital Marketing

Philadelphia, PA

Gibson LLC

present

Philadelphia, PA

Senior Director, Digital Marketing

present

Proven success training and developing staff (direct reports) and success with training, and influencing cross-functional/internal clients
Adept at developing, planning, buying and managing media
Oversee strategy development for the following areas: paid and search advertising campaigns; digital advertising; and web-based campaign planning
Optimize the performance of landing pages, special promotions, content and product placement by working with the marketing operations team
Partner with the international digital marketing team to develop a global strategic approach leading to locally relevant social content, and digital plans
Lead digital marketing budgets across social media, display, mobile, affiliates to achieve program KPIs including CPAs
Work effectively with partners across the business including ecommerce, stores, creative, marketing, technology, etc. to drive digital agenda forward

Education Education

Bachelor’s Degree in Marketing

University of Illinois at Chicago

Bachelor’s Degree in Marketing

Skills Skills

Ability to build consensus; ability to comfortability
Computer proficiency (i.e. Excel, Word and PowerPoint); ability or aptitude to learn technical applications quickly
Ability to think strategically while understanding key critical details
Flexible and adaptable; able to smoothly manage change in direction while remaining organized and goal-oriented
Strong proficiency in digital trends and best practices
Strong business acumen with ability to think strategically and innovatively
Strong proficiency in Omniture, Google Analytics and other web metric systems
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Demonstrated ability to meet and exceed acquisition targets and a desire to own and be accountable for the online acquisition efforts
Strong analytical skills and the ability to use data to objectively measure results

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Director, Digital Marketing Resume Examples & Samples

Direct the development of the digital marketing initiatives for all NBC Network shows and digital properties including NBC.com and NBC Mobile applications
Manage a team of Digital Marketing Mangers to develop online promotions, social and mobile marketing campaigns, content distribution strategies and other marketing programs to drive viewership, increase traffic and maximize the relationship with our viewers across all digital touch points
Work with Product and Content teams to develop assets that engage fans across NBC digital properties and 3rd party sites
Collaborate with Marketing Strategy, Media, On-Air and Off-Air Marketing teams on overall Marketing Strategy
Maintain relationships with multiple departments including Distribution, Publicity, Research and Legal
Minimum of 7 years’ experience in online, digital or social media marketing
Must be able to work independently and as a member of a larger team
Must be a self-starter and be able to work in a fast-paced environment

Senior Director, Digital Marketing Resume Examples & Samples

Work with project managers to allocate resources, estimate budgets, track project costs and create production schedules for all digital projects. Maintain staffing and vendor contacts in order to procure a variety of digital resources to expand the team, depending on the project
Serve as lead and subject matter expert for the build, structure and production of engaging Powerpoint and Keynote presentations for departmental needs and clients. The applicant should have a thorough and hands-on understanding of creating masters, incorporating information graphics, charts, videos, and various artwork in presentations that sometimes involves complex animation
Maintain, upgrade and coordinate with Media Technology and Services and other IT partners to ensure department hardware and software is current, usable and industry standard
Act as hands-on point person, subject matter expert, tech support and troubleshooter for departmental or client based solutions (e.g. bugs, compatibility issues, performance, data pulls)
Create innovative and compelling user experiences (via personas, interviews, feature sets, flows, architecture, wireframes, and prototypes) for Viacom partners and clients
6-8 years experience working in digital media production, content creation and marketing
3+ years of web programming experience
Extensive computer knowledge on the Macintosh and PC, including basic design skills
Extensive knowledge of and proficiency working in various software and languages, including Axure, PowerPoint, Keynote, HTML, CSS, JavaScript, jQuery, Actionscript 2-3, PHP, Wordpress, Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, Filemaker, Sharepoint, Acrobat Pro, Flash, Captivate, Google Analytics
Experience developing and programming B2B Web sites
Experience integrating with social networking tools, web sites and APIs
Experience building responsive based sites
Thorough understanding of the creative production process and workflow
Ability to communicate clearly
Willingness to learn and teach
Time management skills
Ability to clearly understand needs of users
Understanding of application development and standard scripts and codes
Broad knowledge of new and emerging media
Ability to work on multiple projects simultaneously while maintaining detail-oriented focus

Senior Director, Digital Marketing Resume Examples & Samples

Contribute to the design and creation of artists digital assets, including photo and video content
Manage relationship with top level artists, managers and other partners
Discover new sites and outlets to promote WBR artists and maintain relationships with key sites and partners
Filter results of analysis and present to the internal departments
Measure and analyze overall campaign performance and provide insights and key learnings to other departments
Track specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals
Create and manage database marketing campaigns to find new fans and optimize conversions
Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for Warner Bros. artists
Work with visual and art departments on digital content creation, optimization, and scheduling
Partner with internal departments (marketing, programing, production, press, research and program enterprises) to execute effective interactive strategies
Must have 5 years experience in digital marketing with focus on analytics and content

Director, Digital Marketing Resume Examples & Samples

Guide the digital marketing team in all legal areas, including COPPA/FCC rules and regulations (age, privacy, copyright, etc), contesting, etc
Recommend new digital tools and partnerships for the label and its artists, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services
Guide the budgets of the genre-specific digital marketing budgets, advertising plans, etc to manage label spend and to ensure best practices across all projects
Work with artists, managers and key label executives in order to develop compelling and powerful online marketing strategies for artists on Atlantic and the label’s associated labels
Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests, artist journals, photo galleries) for artist websites and online fan clubs
Provide text and content ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online
Create and execute online lifestyle marketing campaigns that brand artists, aggregate fans and mobilize fans to promote Atlantic's artists and music
Work with Atlantic Publicity to Ccoordinate with hundreds of niche genre and lifestyle websites to maximize exposure for Atlantic's artists and music specific to each target market. Examples include music and video placement, artist features, artist pages on sites, news and tour info, album reviews, giveaways, banner ad and viral player placement, etc
Brainstorm, budget, and execute effective online ad campaigns for artists, creating a strong presence in the desired target market and community
Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items
Experience in hiring, managing, and developing a small team
Creative marketing ideas
Working knowledge of popular graphic design applications including Photoshop/ImageReady
Strategic Thinker
Goal Oriented
Relationship Builder and Maintainer
BS or MS in Marketing, Communications, MIS/CIS, or similar

Director, Digital Marketing Resume Examples & Samples

Create, manage and execute full scope digital marketing ideas and plans that engage online music fans and drive consumer interaction on social sites and artist websites
Maintain relationships with key portal/digital promotional partners and work with them on premieres, exclusive launch events and other partnership opportunities
Communicate with artist management/artist on a regular basis to convey overall digital marketing strategy and present opportunities as they arise
Assure all current and any new digital partners get the assets and attention they need to execute effective promotions
Manage all digital promotional programs for assigned artists and liaise with Business Affairs and the Global Digital Business group to ensure proper paperwork exists for all programs and that they all meet privacy policy, legal rules and regulations, and COPPA standards
Collaborate with Marketing, Digital Production and DTC to build compelling websites, social network enhancements, players, widgets and other digital tools that drive site traffic, build artist loyalty, enhance online fan engagement, build fan databases and drive sales
Work with Product Managers in conducting brainstorming sessions related to the visual imagery and creative direction of specified online marketing tools
Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions
Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders
Work closely with marketing, promotion and publicity departments on scheduling opportunities
Collaborate with internal departments and external online/mobile partners for promotional opportunities and key placement opportunities for artists
Coordinate and communicate online marketing initiatives with all internal departments to maximize utilization of all available tools
Curate artist sites, manage existing content, collaborate with team to determine content needs and develop compelling content
Create strategies to increase database marketing assets (address, email and SMS) for all artists
Create and manage digital marketing/project budgets
Develop effective, innovative and profitable ways for artists and audiences to find each other and strengthen their relationship
Represent and promote the label’s digital marketing capabilities in new artist pitch meetings
Work with Digital Marketing Specialists and oversee the content management of assigned artist’s websites
At least 6 years of progressive digital marketing experience at a record label or other related media companies. Prior website development/design/production strongly preferred
Exceptional Web skills
Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
Must have prior experience with developing and executing digital marketing plans focusing on pop, rock and urban artists
Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
Prior experience with a variety of digital marketing tools
Prior supervisory experience is strongly preferred

Senior Director, Digital Marketing Resume Examples & Samples

Product strategy and roadmap - selection and oversight of all digital vendors and service providers, build-out of select in house capabilities, launch of new channels and services, development of enhanced reporting and optimization tools for both internal use and Ticketmaster clients
Sales and client support - evangelize both internally and externally the ROI of Fan Network, to grow adoption and penetration
Operations – ensure product and service can efficiently scale to meet rapid growth. Develop processes to support rapid turn around and execution of all campaigns from initial order, through campaign creation, flighting, optimization, reporting and settlement

Director Digital Marketing Resume Examples & Samples

5 years managing marketing teams
7-10 years working in Marketing and 2+ years focused on Social, Gaming, or Mobile
Knowledge with Social, Mobile or Gaming
Management experience
Strong written and oral communication skills and ability to influence at all levels
Experience working with a multi-channel online retailer would be ideal
Detail oriented and analytically driven
Effective at working with in a highly matrixed organization and influencing stakeholders to deliver results

Senior Director, Digital Marketing Resume Examples & Samples

Build Marketing team and processes: Support upgrade of Fossil Group’s digital marketing capabilities across a balance of hiring top industry talent and developing our existing team members; own the development and implementation of digital marketing tools, standards and training. Promote the adoption and education of digital marketing activities across the broader organization
Maximize Digital Marketing ROI: Develop robust attribution models, collaborate with centralized marketing, business and brand teams to maximize efficiency and effectiveness of our existing digital budget. Establish KPIs to manage performance and communicate results/value to leadership team
Create Regional Digital Marketing Strategy: Create digital strategies that drive customer acquisition and engagement to maximize Fossil Group market share, while driving brand consistency. Collaborate with Global Brand teams to optimize marketing campaigns and tactics to best fit the consumer needs/behaviors. Help shape brand strategies based on customer insight with the global teams that drive demand and elevate the brands. Keep on top of digital marketing trends and innovation to continually evolve Fossil’s approach to digital. Build ROI business cases for incremental strategic investment in new scalable digital marketing programs
Execute Regional Digital Marketing: Execute regional digital marketing activities across the brands. Manage paid and organic search, display advertising, paid and organic social media, affiliate marketing, and other online advertising. Collaborate with CRM team on email/CRM programs. Select, direct, and manage outside agencies as needed for the region. Partner extensively with internal marketing teams and agencies retained by brand teams as needed to deliver on Americas activities
Success leading online marketing in-house for a retailer at significant scale is highly preferred
Highly analytical and metrics-driven leadership style
Hands-on advanced expertise in digital marketing, including paid and organic search, affiliates, data feeds, CSE, email marketing, social marketing and advertising, and other paid media
Proven success training and developing staff (direct reports) and success with training, and influencing cross-functional/internal clients
Strong communication, negotiation, and relationship building skills
Excellent relationships with agencies, networks, affiliates, and other strategic partners
Digital marketing experience in categories whose brands have an emotional dimension that is critical to their equity (e.g., Fashion Apparel/Accessories/Footwear, Retail, Luxury Goods, Cosmetics, Entertainment, and/or Alcohol Beverage/Spirits)
7-10 years of relevant digital marketing experience in a retail or transactional ecommerce environment, brick and mortar retail experience is a plus
Minimum of 5 years of team management experience
Bachelors degree in marketing, economics, business or other related field – MBA preferred

Director, Digital Marketing Resume Examples & Samples

Position available with NBCUniversal Media, LLC in Los Angeles, California as a Director, Digital Marketing
The Director, Digital Marketing will develop new revenue opportunities through oversight of editorial, product development, marketing solutions, and audience development for the global leader in pop culture and entertainment news
Lead and mentor team of Project Managers and Copy Editors to develop product, content, graphics, and ads to support online promotions, social and mobile marking campaigns in order to drive site traffic and revenues
Lead project management over six editions with three localized in-language editions, including France, Italy and Germany
Supervise content, promotional and product development and project schedules and provide key digital milestones to senior management
Work with U.S. online design, content, sales, ad operations and marketing teams to acquire and localize assets and products across digital properties
Oversee all ad operations for both web and mobile supporting local sales teams and 3rd party ad houses, including communicating and educating digital sales team on new ad products and changes in policies and best practices
Develop and maintain key contacts with both internal and external partners to successfully execute campaigns to reflect local show priorities
Manage digital distribution, sales, programming content, product development, editorial and maintenance Profit & Loss
Must have a Bachelor’s degree or foreign equivalent in Marketing, Business Administration, or related field and at least 8 years of experience in the job offered or in digital marketing for the international television broadcast industry. (In lieu of a Bachelor’s degree in stated fields, an additional two years of stated experience will be accepted)
Must have at least 5 years of experience in the following: working with content management systems and content delivery networks; international marketing experience in the field of distribution for both program and channel, with a focus on digital marketing; and working in a director-level digital role
Stated experience must include at least 1 year of experience using the following software packages: Omniture, DFP, Basecamp, and Ad Marvel

Director, Digital Marketing Resume Examples & Samples

Manages Production Manager, Social Media Manager and Production Administrator in the day-to-day marketing duties to ensure all projects are on time, on budget and on strategy
Creates filmmaker presentations, develops strategy documents, campaign overviews and timelines for VP, executives and filmmakers review
Works synergistically and collaboratively with the International Digital team, Digital Media Director, Digital Publicist, and Social Media Director on a daily basis to ensure regular communication amongst all necessary parties
Responsible for the accuracy of all campaign budgets and finance reports
Responsible for the RFP process in entirety, from drafting to summarizing, evaluating, and providing a recommendation for the VP and EVP
Manages the QA process to ensure all technical specifications and requirements are met, and submits launch-ready sites to the VP and EVP for launch approval
Represents the VP in senior level meetings and filmmaker presentations, as needed
Enhances and develops new systems and procedures (both technical and operational) to gain efficiencies in producing international websites and marketing assets
Ensures technology initiatives are inline with overall marketing/business development needs and expectations at all times
Other duties as assigned by the VP and EVP

Director, Digital Marketing Resume Examples & Samples

Ability to manage multiple projects and tight deadlines
Flexible and responsive to dynamic situations and changing priorities
Appropriate sense of urgency; works well under pressure
Experience with digital ad serving technology
Digital advertising experience including exposure to campaign success metric/optimizations
Retail experience

Director, Digital Marketing Resume Examples & Samples

Plan and execute ROI based digital marketing campaigns within Maker and TWDC, including optimization teams, product, sales, web, marketing, programming, PR, communications, and production
Test, launch and scale digital lead generation from YouTube and social to sales programming and talent objectives
Optimize drives from YouTube to web, social and e-commerce
Own marketing KPI’s for all campaigns (views, traffic, social engagement, conversion rates, etc.)
Manage multi-channel consumer funnels across talent and audience networks, with focus on maximizing conversion and providing insight on funnel optimization to key stakeholders
Work with design team on creation of digital assets to drive goals and objectives using data from a/b testing to improve creative direction and conversion
Work closely with other marketing managers and internal teams to develop specific digital strategies and identify requirements for all assignments, including: mobile marketing, email marketing, YouTube, social media,, landing pages/microsites, and website development
Track the performance of all initiatives to monitor and assess lead performance, sales conversion, and ultimately the ROI
Build reporting tools and templates in conjunction with the technology team
Implement tracking and reporting across all campaigns
Measure and analyze data during the campaign lifecycle and the overall performance to provide insights and key findings (web, social, YouTube) to other departments, senior management and key stakeholders
Self-starter, proactive and passionate
Exceptional attention to detail and follow through skills
Experience with data and analytics across Web, YouTube, and Social
Exceptional communication - deep cross-functional collaboration is required
Experience with YouTube Web and social metrics
At least 4-5 years experience in online marketing and content marketing
Strong technical understanding of digital performance marketing i.e. Paid, Owned and Earned media
Strong experience in digital marketing metrics including Sprinklr, RivalIQ, Simply Measured, Facebook Insights, Twitter Insights
Creative and analytical experience with Tumblr, Twitter, Facebook, Vine, StumbleUpon, Instagram, Snapchat and other social sites

Director Digital Marketing Resume Examples & Samples

Establish and drive the acquisition strategy for new customers across online, mobile, and offline channels
Work closely with Consumer Products team to develop deep understanding of customer segments and their LTV online/offline/mobile
Manage the execution of acquisition initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders
Manage online marketing budget across paid search/CPC, affiliates, social media, display, mobile and content marketing channels to achieve financial goals and ROI
Work closely with business groups, product, technology group, finance, legal and other internal teams to deliver sound acquisition programs
Track, analyze, and inform teams of all key customer KPIs and qualitative feedback and present weekly action-driven plan to impact those drivers
Effectively hire, develop and retain a highly effective marketing and analytics team; manage staff to successfully deliver on objectives and assist in establishing operational goals and executing business plans that affect company success

Director, Digital Marketing Resume Examples & Samples

Digital Strategic Planning – Take the lead in planning all Digital Marketing for the Brokerage distribution channel as an extension of the company’s overall strategic and marketing planning processes
Engagement & Acquisition – Using a variety of digital tools and programs, leverage the power of our distribution channels to seek out and engage both current and new clients and customers and engage them to experience our brand —both online and offline. As a top priority, drive acquisition via a digital marketing mix, including microsites, online display, retargeting, email, social media, and mobile engagement. Increase sales through transaction funnel optimization, utilizing industry best practices and continuous A-B testing
Develop both targeted and triggered based life cycle campaigns; coordination with business teams on key messages and promotions; execution and deployment of email campaigns; measurement, analysis, communication and optimization of results
Digital Leadership and Project Management - Interpret strategic vision of senior leaders, peers, and business partners while working closely with cross-functional teams. Create compelling conceptual solutions and express them in business “friendly” terms, bridging the gap between marketing aspirations and technology execution. Collaborate to understand, communicate and apply business objectives and deliver project specifications. Provide prioritization, oversight and management of digital marketing initiatives. Build out our Digital marketing capability, with both talent and systems
Partnerships, Alliances & Influencers – As part of the overall Marketing strategy, establish partnerships with a variety of thought-leaders, experts and distributors and help develop these relationships with a range of Digital, Social and Mobile tools
Online Customer Experience – Working very closely with the UX Experience resources, product leadership, as well as IT assets, continually research and identify opportunities to enhance the online customer experience, executing design, content and other UI/UX changes that continue to optimize the customer experience and drive sales
Customer Journey – Design and deliver an integrated customer experience across all of Brokerage’s digital assets – primary, micro-sites, and social – with a focus on supporting our mission to “Protect families.” Effectively leverage a variety of Digital tools and programs to continue to build brand loyalty and passion, encouraging community and brand advocacy, and where possible, introducing customers to our brand
Talent Leadership and Collaboration - Lead and inspire digital marketing and technology talent to deliver outstanding marketing, content, advertising, events, and projects. Consistently challenge self and team to deliver leading edge products
Synergies and Best Practices - Partner closely with cross-functional teams, including channel distribution, product marketing, technology, sales, communications, events, and social media marketing to deliver multi-layered programs. Think strategically to find game-changing new initiatives. Review new technologies and keep the company at the forefront of developments in digital marketing
10+ years recent experience developing and activating Digital Marketing plans with an understanding of the current Digisphere. Must be deeply familiar with a variety of tools, including E-Mail, Display Advertising, Retargeting, Affiliate, U/UX, SEO/SEM, Social Media, and Mobile
Documented portfolio of impressive websites with excellent user experience & business outcomes
Experience in delivering successful mobile campaigns across mobile web, app, email & SMS
Tools of the Trade - Solid understanding of email deliverability optimization and email broadcast tools and services. Familiar with tools like Optimizely, Moz, Google Analytics. Familiarity with content management systems, CRM and Marketing Automation systems. Bachelor’s degree in Marketing or related field
Services Experience with a B2C thru B2B perspective – Ideally, candidates will have experience marketing a branded service – requiring a highly-involved purchase decision - to distributors who engage with consumers, leveraging both online and offline vehicles within a competitive market segment
Organizational Development – 7+ years of experience managing, developing, motivating and promoting direct reports, and installing/nurturing a Marketing-centric culture. This ability extends to external relationships, too, with key Agency partners. Proven success delivering results with limited resourcespeople, money, and time. Proven success at personally delivering results in a hands-on manner
Communication - Clear communicator with excellent presentation skills and the ability to distill an idea into an elevator pitch. Demonstrated track record of developing a concept, presenting, negotiating, and executing with clear results and impact on the business are highly preferred
Highly analytical – Must have strong analytical skills with the ability to turn empirical data into insightful, strategic business decisions. Ability to establish metrics and KPI’s for Digital
Project and Process - Must have the ability to model complex business questions and issues thoroughly and precisely. Excellent project management skills. Agile management methodologies
10-15% travel is required
Experience with HTML, CSS and user experience design
Ability to help others recognize their abilities and reach their full potential
Effectively develop partnerships and work with others in a supportive and constructive manner to promote continuous growth and improvement
Utilize creativity, resourcefulness, critical thinking and sound judgment to resolve a problem and find a well thought out solution
Receptive and open to change by being enthusiastic, flexible and forward-thinking
Ability to persevere, even amidst the new or unfamiliar, despite difficulties, failure, or opposition
Clear understanding of how their job contributes to the goals and priorities of the organization
Able to take full accountability for their tasks and commitments

Director, Digital Marketing Resume Examples & Samples

Enhance and develop new systems and procedures (both technical and operational) to gain efficiencies in producing international websites and marketing assets
Draft site maps and Request for Proposals for vendor solicitation
Work with Warner Bros. Advanced Digital Services and local offices to enhance opt-ins to local WB databases through newsletters, sweepstakes, and third-party promotions
Manage department systems and reports including but not limited to: asset management, territory online marketing activities, weekly production reports, weekly Online Activity Report for WBPI local offices, and post campaign analysis

Director, Digital Marketing Mar U Resume Examples & Samples

Lead development and execution of PII digital strategic framework
Work with in-country digital and technology leadership to develop country specific digital roadmaps to improve digital capabilities across the organization
Manage the implementation of digital projects centrally and in-country
Implement web analytics and integrate data and analytics into the sales and marketing management processes to enhance effectiveness, experience, measurability of digital capabilities
Be the subject matter expert on mobiles sales tools. Lead the development and adoption of mobile sales tools that enhance the sales experience for both the consumer and producer as well as improve sales effectiveness
Expand the use of and enhance the effectiveness of digital communications and social media to increase recruitment and sales activity, brand awareness, customer marketing & management
Work with business units to deliver an enhanced digital experience that drives customer engagement, creates demand for Prudential products and services, and enhances the customer experience, increasing retention and repurchase
Experience in driving organizational change through influence across complex organizations and multi-disciplined teams preferred
Knowledge of insurance sales processes and mobile sales tools/applications a plus
Knowledge of Digital/Social Media, Direct Marketing, Analytics
Excellent writing skills; strong oral communications and analytical skills
Outstanding collaborative skills and ability to interface across organizational levels and cultures
Strong organizational skills with ability to meet tight deadlines in a fluid, fast-paced environment
Knowledge of life, accident & health, and savings products a plus
Experience working in a multichannel distribution environment a plus
International experience and language abilities preferred
Ability to travel 15-20%

Associate Director, Digital Marketing Resume Examples & Samples

Create and publish engaging content for artist social media properties through daily posts across all relevant social channels and platforms
Work with internal Content Managers and agency resources to create content calendars across multiple platforms to support social media activation initiatives
Participate in social fan conversations surrounding artists through leadership of social media monitoring, response and reporting
Engage in online listening and outreach: day-to-day buzz monitoring and engagement with artist social communities, as well as with bloggers and the general online community, distributing feedback where appropriate
Create artist visual branding including social skins and website landing pages
Develop, manage and execute online advertising campaigns (SEO, CPC, Social, display, etc)
Create and execute strategies to increase artist marketing databases
Develop and nurture relationships with relevant social media outlets and blogs/influencers to secure coverage for artist social media efforts
Develop, execute and manage mobile marketing strategy across CRM, apps and mobile web
Manage all contesting, prizing and delivery to partners
Secure branded strategic partners to provide prizes/value for frequent artist promotional programs such as travel, concierge, hospitality
Liaise with Business Affairs & Global Digital Business group to ensure proper paperwork exists for all programs
Create and distribute online marketing plans/reports
Analyze radio, sales, and consumer response data to make informed marketing decisions
3-5 years of social media and community management including hands-on management of Facebook, Twitter, YouTube, Instagram and Google+
Understanding of social communication and proven ability to grow online communities including strong public facing social writing skills
Familiarity with Social Listening/Analytics tools (ie. Crimson Hexagon, Radian6, Topsy, etc)
Deep knowledge of all things social and digital
Demonstrated ability to quickly adapt to emerging trends
Exceptional Web skills (basic software, hardware and technology background)
Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities
The desirable candidate must have a solid base of contacts, and the knowledge and ability to balance music marketing savvy with attention to detail, follow up and execution on a multiple project level
The candidate must have experience developing integrated and innovative social media strategies while mining the technology space to help build brand awareness and sales

Director, Digital Marketing, La Mer Resume Examples & Samples

Responsible for driving strategic integration of e-commerce and marketing messaging, in partnership with E-commerce
Responsible for Creating vision for La Mer (versus execution only) to drive social media growth and expansion globally, bringing new platforms, ideas and new tactics to the brand
Comprehensive evaluation of campaigns to determine ways to optimize and enhance, leverage analytics, modeling and insights
Participate in selection, evaluation and subsequent leading digital projects with outside agencies to help La Mer transition to a “digital first” organization
Lead development of digital assets including content sites, advertising, social support and content, homepages, e-mails and mobile experience to drive brand awareness, engagement and sales, leveraging agencies and internal teams
8+ years related experience
Must be able to travel 10-15% of time
The ability to bring new and fresh thinking to help La Mer drive social growth in relevant new channels – broad based thinker, global exposure and insights
Being capable of, and possessing the leadership skills to partner with internal and external resources as much as possible to help us drive content expansion to drive optimization and new ways to bring our digital-first mentality to the brand
Must be accountable and organized with the ability to handle a multitude of projects
Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details
Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
Luxury goods sensibility
Skincare experience and international experience a plus

Director, Digital Marketing Resume Examples & Samples

Defining and executing digital strategy, ensuring consistency with larger marketing and distribution goals in each territory
Develop strategic partnerships that will amplify the AMC and Sundance Channel brand messaging and drive traffic to our sites/platforms
Work with the Scheduling, Programming, On-Air, PR, Distribution and Marketing teams, as well as shared AMC Networks services to create and maintain an efficient day-to-day operating system for each platform, long term creative and business strategy
Responsible for the strategy, acquisition, development and production of special multiplatform content for the global digital platforms
Oversee all content/application development for AMC & Sundance Channel
Determine and execute digital media buy
Oversight of the overall AMC/Sundance Channel Global digital marketing budget
Provide guidance, coordinate workflows and monitor execution with counterparts in regional offices (Miami/Buenos Aires/London/Madrid/Budapest/Singapore)
Source and manage external agencies and freelancers
Work closely with the AMCN Product development team to ensure website launches, maintain existing websites and make appropriate updates and upgrades
Manage AMC Networks International’s affiliate extranet
Monitor, review and report on all digital marketing activities and performance metrics
Manage 2 direct reports
Business or marketing-related degree, with 7+ years relevant industry experience
In-depth knowledge of global digital marketing trends
Excellent command of English - strong, clear communication and writing skills – a second language is a plus
A passion for the entertainment and television space
Strong project management and organizational skills; must be able to prioritize
Strong strategic thinking and analytical ability
Effective brand-management abilities
Ability to be a team player and consensus builder
Confident, driven and dynamic leader
Ability to handle multiple projects under intense deadlines, effectively and smoothly
Familiar with Wordpress, Google Analytics, Brightcove, Basecamp, Quicktime Pro 7 and Handbrake
Comfortable working in a cross-cultural environment
Ability to function autonomously

Senior Director Digital Marketing Analytics Resume Examples & Samples

Lead and develop strategy for consistent metrics, reporting, testing, analysis, and forecasting to support marketing decision making and improve understanding of marketing performance for individual channels and across all channels
Identify actionable insights and provide recommendations for marketing optimization and budget allocation across marketing channels
Partner with the product team to develop requirements for tracking, tagging, and sourcing data to support ongoing analysis
Integrate disparate data sources and tools (vendor reporting platforms, Adobe Analytics, SAS) to deliver integrated, actionable insights for the business team
Work closely with key cross-functional partners (Acquisition Marketing team, Product Management, IT, outside marketing/media agencies, other Analytics teams) to ensure seamless deployment of measurement tools (internal and third-party) and build concise, actionable reporting from them to drive business decisions
Vendor management, relationship, and evaluation for data reporting, data visualization, and data integration
Create segmentation and targeting strategies to meet various company objectives
Anticipate and provide answers to complex issues such as

Associate Director, Digital Marketing Resume Examples & Samples

Oversee all strategy and implementation of social media, digital marketing, and CRM campaigns, ensuring that campaigns are unique, creative, and are executed concisely
Work with all other departments within RED and ‘stache media to make sure that campaigns are consistent and comprehensive and support all sales and marketing efforts
Articulate digital marketing strategy and recommendations in meetings and proposals to potential clients
Build new and existing relationships with emerging digital apps and tech tools that will help to advance ‘stache media digital marketing campaigns
Oversee digital branding efforts for the agency, including building ‘stache media social property base and engagement
Have a targeted approach to CRM, working with the team on retention and growth of our CRM data base and overseeing servicing, reporting, optimization and retargeting of meaningful and engaging blasts
Lead team in building promotional tools, presentations, and pitches to brands for their participation and soliciting labels and artists for all opportunities
Educate labels and clients on SEO best practices; work with digital marketing team to optimize SEO for both ‘stache media and RED Music web presence
Actively participate in strategy for playlisting across streaming services; incorporating streaming services into digital marketing campaigns on a regular basis
Set and/or gather KPIs for campaigns, ensuring that those goals are met and articulated back to clients in a clear and timely manner
5 years of social media and community management experience across all major social media platforms
5 years of digital marketing experience, writing project proposals, execution, and reporting of such campaigns
At least 2 years of experience managing a team
Strong understanding of social communication tactics and proven ability to grow online communities
Strong data analysis and research skills
Familiarity with social listening, experience with tools like Crimson Hexagon, Radian6, Next Big Sound, a plus
Familiarity with CRM systems like Neolane, Adobe Campaign, ExactTarget
Strong understanding of SEO and web optimization tactics

Director, Digital Marketing Resume Examples & Samples

Oversee merchandising and content strategy on chanel.com in partnership with the global team and US marketing
Initiate local (US) social media strategy and planning in close partnership with global team
Coordinate “paid-own-earned’ digital campaign to maximize impact and consistency
Manage SEO, and strong involvement in SEM with media team
Close collaboration with media team on digital paid campaigns
Develop CRM programs to increase customer loyalty
Manage all email programs, coordinates with digital CRM team
Identify US innovation trends and lead web agencies and other key players in the industry (design, technology, consulting…)
Ability to lead and influence all levels
Strong understanding of digital technology, lifestyle and luxury brands, creative abilities
Ability to deal with ambiguity, and work in a matrix structure with liaison between US and Global teams

Director, Digital Marketing Resume Examples & Samples

Develop and execute digital campaigns for Fox Searchlight films, from banner creative to social content, microsites and online video
Lead creative strategy across all digital properties, working with a variety of agencies and designers to create a cohesive film brand identity online
Monitor budgets and development schedules across multiple projects in a dynamic and fast-moving atmosphere
Manage the overall brand identity for Fox Searchlight Pictures online
Collaborate with the PR team to establish effective content distribution plans and tailored digital outreach strategies for each film
Work closely with Searchlight's internal media team and third party agency to build effective and efficient media plans on a film-by-film basis
Monitor campaign performance and analytics in real time, and adjusting creative strategy mid-campaign if necessary
A strategic and innovative thinker who works well under pressure
A passion for good design and natural curiosity for all things 'digital'
Strong communication skills are a must, and the ability to interface effectively with internal and external stakeholders

Director, Digital Marketing Resume Examples & Samples

Work with agencies and internal departments to research, ideate, design and build world-class interactive campaigns in support of theatrical releases
Develop, implement, execute and present campaign plans to internal and external stakeholders
Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs
Establish key performance metrics and provide regular progress reports, sentiment analysis and track budgets
Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively
Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial partners on integrated programs including social gaming, portal experiences and break-through programs on innovative platforms from development through production
Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space
Coordinate site launches and/or traffic-driving events with internal/external partners
6+ years’ relevant experience
Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player
A passionate expertise in Social, Mobile and Digital marketing
Creative sensibility a must; International experience a plus

Director, Digital Marketing Resume Examples & Samples

Manage project specific and day-to-day technical and operational functions of Legacy’s CRM platform. This includes data migration/integrity, integrations of ExactTarget, FanCentric and other 3rd party tools, business development and analytics/reporting
Oversee analytics/reporting across all Legacy digital, social and CRM platforms and integrations with with GDB, central research team and 3rd party API data sources
Oversee Legacyrecordings.com functionality and content
Vet and manage 3rd party developer relationships and integrations with all Legacy digital marketing areas including web, social and CRM
Support top level technical and operational website initiatives including security and compliance with corporate mandates
Minimum of 3 years operational experience with CRM platforms (ExactTarget preferred)
Minimum of 5 years experience with web, CRM and social media monitoring tools
Thorough understanding of various data capture techniques
Thorough understanding of HTML, CSS and photo editing tools
Strong ability to build trusted relationships with colleagues, partners and artist managers
Thorough understanding of Facebook, Twitter, Instagram and other social media platforms, along with their individual analytics capabilities
Education and/or formal training in marketing, computer or data science fields a plus

Director, Digital Marketing Resume Examples & Samples

Serve as day to day lead on assigned projects, developing & executing comprehensive digital marketing campaigns, from creative ideation to results analysis, in support of original programming slate
Collaborate with programming, marketing, PR, talent, and sales as well as third party editorial partners and agencies to maximize views and build audience
Work with both owned social media team as well as talent controlled channels to devise editorial strategy across chosen platforms in support of main content strategy
Drive creative approaches to devising impactful campaign strategies at varying budget tiers and across a range of content verticals
Optimize drives from YouTube and Facebook to web, social and e-commerce
Own marketing KPI’s for all campaigns (views, traffic, social engagement, conversion rates, etc.) including tracking and reporting
Drive execution of mobile marketing strategy within native apps, testing multiple notification and onboarding strategies to increase engagement and reduce abandonment
Track the performance of all initiatives to monitor and assess lead performance, conversions, and ultimately the ROI
At least 6-8 years experience in online marketing and content marketing
Creative thinker balanced with data based decision-making
Extensive experience with data and analytics across Web, YouTube, and Social, including YouTube CMS and Google Analytics
Familiarity with multiple distribution strategies, including TVOD, SVOD, and OTT in addition to digital streaming partners such as YouTube
Strong ability to manage both direct reports and within project teams
Mobile app experience in online marketing and content marketing
Strong experience in digital marketing tools such as Tubular, Sysomos, RivalIQ, VidIQ, Facebook Insights, Twitter Analytics
Creative and analytical experience with Tumblr, Twitter, Facebook, Vine, , Instagram, Snapchat and other social sites

Director, Digital Marketing Resume Examples & Samples

Develop Global Online Marketing strategy for Theatrical New Release and Theatrical Catalog campaigns. Responsible for writing integrated marketing plans, reviewing with Global Brand Marketing teams, selecting and briefing appropriate agencies and managing execution for all online campaigns. Find ways to repurpose or reuse existing Catalog assets in a fresh and unique ways. Present plans to filmmakers and address all questions and requests quickly and tactfully
Increase product awareness and purchase intent by overseeing all aspects of online and mobile marketing including social media, viral promotions, media planning, public relations, promotions, trade support and general web development. Supervise Title Manager and Title Specialist for title specific needs
Closely align with Warner Bros Pictures Online Marketing team to leverage Theatrical assets when possible and communicate key initiatives to the Home Entertainment Group
Work closely with all International teams to communicate online plans, adjust per territory needs, deliver assets and assist with localization
Manage relationship with the media agency of record. Responsible for all US online media campaigns including, budget selection, agency briefing, marketing approvals, asset coordination and wrap reports
Learn, evaluate and employ Online Marketing best practices, new technologies and new business models for the Global and INTL teams. Educate and inform various WBHEG groups, including Creative Services, Product Marketing, Business and Legal Business Affairs, Marketing Research and Management
Motivate and challenge various external and internal vendors and agencies. Develop new opportunities with licensees, publishers, partners, retailers and internal divisions. Regularly set KPI’s for each campaign and distribute performance dashboards

Director, Digital Marketing, Lead Management Resume Examples & Samples

Responsible for managing a broad range of marketing and promotional activities designed to acquire prospect leads & increase customer engagement through the development of integrated multi-channel communications including direct mail, email, on site display and jump pages
Create and manage project plans marketing/sales campaigns inclusive of timelines, marketing deliverables, and execution
Effectively coordinate with other departments to support and implement campaigns
Collaborate with cross-functional teams to develop strategy and execute accurate and effective acquisition, engagement & retention campaigns across businesses
Manage workflow in CRM and prepare and analyze sales pipeline reports and dashboards
Awareness of marketing automation and CRM tools is a huge plus
Exceptional communication (verbal and written) skills
Experience in financial services
An entrepreneurial mindset with the ability to collaborate in a corporate environment

Director, Digital Marketing Resume Examples & Samples

Understanding the need and application for digital content on a variety of platforms
This includes YouTube, Facebook, Vine, Snapchat, Instagram, Twitter, Tumblr as well as VR and immersive video platforms
Ideation of all content with the studio’s digital marketing team, from the first day of a film’s production to the weeks following the film’s release
Mapping out content, both long-term and in real time, with the digital marketing and digital media leads throughout the course of a film’s campaign
Coordinate the creation and the capture of all short-form content with the studio’s creative team
Handle the delivery and approvals of all short-from video content before delivering to the digital team for optimization and distribution
Must also have a deep understanding of how content is being created for various demoes within targeted social advertising
Must have a strong understanding of multi-cultural audiences and how to create social content with them in mind
Oversee the creation of content for targeted ad campaigns, in collaboration with both the digital marketing and digital media teams
This is inclusive of both social video (Twitter, Tumblr, Facebook) as well as pre-roll video for more traditional online advertising (YouTube, programmatic, etc.)
Work closely with the international digital team in order to coordinate how they can repurpose the video content you will be creating for the studio here domestically
Work across various other departments (publicity, production, franchise) in order to capture content from the set of our films (organic video drops from talent for social, set captures for immersive video, etc.)
Deliver regular reporting to the various teams within the digital department on when content will be available
At least five years experience in the digital or social content space
Strong background in editorial planning and content development
Experience with managing social communities and the optimization of social advertising
Strong project management skills and an innate ability to multi-task
Keen insight into digital consumer behaviors
Deep experience working with multiple teams
Adept at problem solving and the execution of ideas
Established relationships with in the tech community a plus

Director, Digital Marketing Resume Examples & Samples

Evaluate emerging digital technologies, identify strategic partnership opportunities, advocate for innovation, and employ strategic thinking to connect digital, social, mobile, and evolving media components to the Starz business, ultimately leading viewers to our original programming and driving Starz subscriptions
Strategize and manage Starz Original Programming Digital Marketing plans, campaigns and initiatives with the Marketing team to ensure optimization of all programs with a focus on driving viewership, engagement and ultimately subscriptions
Pursue partnerships with new/untapped digital platforms, working with the rest of the marketing team to develop innovative and effective marketing programs
Maintain robust knowledge of digital media and technology marketplaces and be an ambassador for digital within the business
Liaison to internal and external teams to analyze digital metrics and trends to improve and/or add functionality, drive repeat visits, longer time spent on site/page and increase conversions in an effort to improve program performance
Create processes, reports and work with internal and agency team to improve website and social engagement metrics. Work closely with the Corporate Research and Analytics group and other sources on obtaining relevant data as it relates to Digital Marketing, consumption of entertainment and our marketing efforts, developing methods to utilize data available, and strategies to acquire data from alternative sources, when necessary
Optimize ways to extend the digital campaigns in support of Starz Originals to affiliate partners extending reach of the digital efforts
Manage budgets, develop cohesive conclusions and present key findings at the executive level
Manages relationships with various business units, departments, consultants and external partners/agencies
Significant experience in the entertainment industry
Bachelor’s of Art or Bachelor’s of Science degree in Marketing, Communication or similar discipline preferred
Minimum seven years of prior Marketing experience with at least four years of Digital, interactive and/or Social Marketing experience as a Sr. Account executive, Brand/Integrated Marketing Manager (or similar role) including specific experience in developing and executing digital marketing plans; Foundation based on the core aspects of Marketing, including Digital, Consumer behavior, and Strategy
Prior supervisory experience; Experience in developing and implementing digital strategies with a proven ability to leverage research and analysis to drive strategic direction, best practices and process improvements; and/or training; and/or equivalent combination of education and experience
Exceptional people and project management skills; ability to prioritize, multitask, focus, lead and delegate while adhering to strict project timeline and budgets
Strong understanding of growth and movement of digital landscape
Demonstrated data analysis/research skills. Working knowledge of Omniture and Google Analytics a plus
Ability to think independently, self-taught, create and develop ideas that lead to positive change/improvements
Ability to accept changes readily, in job responsibilities and the work environment

Director, Digital Marketing Resume Examples & Samples

Manage the strategy for search, display, and affiliate marketing to drive profitable traffic to our sites and assets
Proactively manage and evaluate vendors and provide recommendations to adjust partners and 3rd party capabilities
Manage paid and organic search program strategy and results. Must have ability to manage internal search team and external agency and be comfortable challenging partners when necessary
Expert level familiarity with key search concepts ranging from bid management, campaign structure, ad testing strategies, match type targeting, and budget management
Stay current with key industry developments, new product enhancements and trends
Ability to analyze data and draw conclusions to influence direction of ongoing strategy and optimization
Design display media prospecting and retargeting campaigns to drive new customer acquisition and repeat purchases
Work closely with our affiliate partner to recommend new opportunities for specific partners and campaigns
Proactively manage 3rd party product feed health and provide recommendations for improvements
Recommend innovative tactics to grow and improve program performance; driven from research, competitive intelligence and analytics
Develop and manage direct reports
Manage budget and spend planning with a focus on profitable growth
Work closely with internal teams such as merchandising, IT, social, marketing, analytics and well as external partners
Management of product feed related advertising and optimization (Google Shopping)
6-8 years experience managing marketing programs with at least 5 years managing digital programs demonstrating increasing levels of responsibility
3+ years of experience running large scale search campaigns in Google AdWords, Bing Ads, Yahoo Gemini including experience in product feed related advertising channels (Google Shopping aka Product Listing Ads)
Mastery of search marketing concepts and execution, bid management tools (Kenshoo, Marin) and web analytics tools (Google Analytics, Adobe Analytics)
Technical understanding of SEO best practices
Experience with programmatic and RTB platforms
Understanding of affiliate marketing, experience managing programs is a huge plus
Experience with e-commerce systems and concepts
Excellent analytical and creative skills

Director, Digital Marketing Resume Examples & Samples

Manage short and long term deadlines simultaneously and effectively
Ability to think outside the box and utilize global perspective
Demonstrate strong listening, written, and communication skills
Aptitude to understand and apply marketing data analytics
Previous people management/leadership
Computer proficiency (i.e. Excel, Word and PowerPoint); ability or aptitude to learn technical applications quickly

Executive Director, Digital Marketing ADF Resume Examples & Samples

10+ years of relevant digital and communications experience
7+ years of experience in digital strategy, digital project management and social media
Proven experience in influencer marketing, identifying partners and creating programming / content to support brand initiatives
Proven experience in a global / matrixed business environment
Active daily life in social media and digital platforms

Director, Digital Marketing & E-commerce Resume Examples & Samples

Devises strategies to drive online traffic to the company’s websites and in the stores (brick-and-mortar and online store)
Develops a strategic plan for achieving E-Commerce sales objectives (bottom line) and continuing to grow Birks’ e-business in an omnichannel approach
Leads a cross functional teams comprised of Merchandising, IT, Retail and Customer Service to ensure collaboration with these key functions for E-Commerce management, and accountability by the entire organization for E-Commerce Sales goals
Works in collaboration with the Credit & Customer Service team for E-Commerce
Develops and manages digital marketing campaigns
Utilizes a range of techniques including paid search and SEM, SEO and PPC
Masters analytical tools including site analytics, email measurement
Oversees the social media strategy for the company in collaboration with PR
Manages online brand and product campaign to raise brand awareness
Ensures the appropriate branding and brand messages are used in online campaigns
Manages the redesign of the company’s websites
Improves the usability, design, content and conversion of the company’ websites to significantly increase the size of our email database
Plans and controls the budget for E-Commerce and Digital Marketing
Evaluates customer research, market conditions and competitor data for online activities
Reviews new technologies and keeps the company at the forefront of developments in digital marketing & e-commerce
Leads, develops and delivers digital marketing plans in order to reach required traffic, audience or subscriber targets
Owns all the requests from other areas of the business requiring consumer contacts such as user surveys, panel testing, email launches, etc
Continuously seek new ways to improve the online customer experience across all devices and channels
At least 10 years of experience in Marketing, including 3 years of experience in E-Commerce
Proactive and solution oriented
Creative and autonomous
Strong organizational skills & ability to work on multiple projects at once
Proven success managing cross-functional teams and external agencies to accomplish key goals
Ability to set and manage budgets
Ability to work under pressure and tight deadline
Understanding of SEO and SEM, how to set up sites and campaigns to ensure they are optimized for search engines
Excellent social media practice understanding
Passion for online and media-rich, audio-visual products – especially organization brands and new technologies
Fluently bilingual in French and English (highly preferred)
Good communication skills with the ability to present at a senior management level

Director Digital Marketing Technology Solutions Resume Examples & Samples

Ensure optimal availability and reliability of assigned applications and define and implement new/enhanced solutions to meet help the business lines in meeting their objectives
Providing technological solutions to resolve highly complex, multifaceted problems
Setting performance expectations, monitoring performance and providing feedback, both informal and via the performance appraisal process
Providing counseling, coaching and arranging for formal training
Recruiting qualified staff for application development-related positions
Partners with the management team of Information Technology and Solutions departments translating their business strategies/requirements into technical requirements to meet identified needs and selects appropriate solutions that deliver required business benefits and IT objectives in area of expertise
Keeps abreast of emerging and future trends, best practices and benchmarking in IT solutions in respect to Systems Development's applications and related architecture requirements
Acts as agent of change
Ensures the timely development and/or implementation of solutions. Interprets, applies and monitors return on parameters and performance indicators for all new initiatives supported by the area. Interprets and implements a continuous improvement process for production issues to ensure the effective and timely resolution of problems and knowledge transfer
Operates as delivery manager for assigned major project(s) with end-to-end responsibility including the definition of requirements to meet business benefits, assessment and management of risk, overall management of project costs, schedule, activities, quality and contract negotiations
Informs staff of current and emerging technologies and their potential application in supporting the Bank's business objectives
Updates and maintains own technical knowledge, identifies and addresses areas for personal development in order to provide a high level of technical advice and guidance
Develops staff's capability to exploit technology and develop skills and expertise to meet current and future business needs by interpreting and applying the strategy, tools and processes developed at Department level
Transfers subject matter expertise to other IT practitioners where appropriate
Identifies and pursues opportunities to enhance breadth/depth of expertise and knowledge and proactively applies learning on-the-job
Actively interprets short and long-term IT strategies with particular reference to the defined area of responsibility
Develops and manages section's business plan consistent with IT's strategy, values and policies and the strategy of business partners
Uses multiple strategies to attract, retain and motivate the highest caliber of IT staff and builds a cohesive team with a shared vision
5 or more years of experience working in a senior leadership or director-level capacity with extensive experience developing IT strategy and road mapping for an enterprise organization
Systems knowledge (existing systems and new technologies)
Digital Marketing technology knowledge (new emerging technologies)
Experience or exposure utilizing Open Text, Adobe, Hybris, Rscalate, Solr
Proven architectural knowledge of mobility technologies
Governance experience managing disparate workgroups
Business knowledge (understanding of vision, financial objectives/how business functions and core processes interact/the strategic importance of projects, how they relate to Scotiabank's goals, how projects interact/impact of change and/or delays in projects)
Process knowledge (scheduling/resource allocation/risk management/systems design)
Project Management of highly complex technology projects using Agile/Scrum
Vendor Management including contract negotiations and managing outsourcers
Management of offshore resources

Director Digital Marketing Resume Examples & Samples

Lead all digital marketing initiatives including SEO, SEM, email marketing, digital partnerships, retargeting and marketing automation
Developed and managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives
Drive testing, reporting, optimization and analysis on Channel performance to identify key levers and opportunities for improvements
Develop and execute the e--‐Commerce strategy, including mobile app experience, defining the digital customer experience and align with brand tone and voice
Drive and support development of content creation across digital channels for the Six:02 brand
Evaluate social media and digital initiatives. Monitor/ evaluate and optimize media performance
Maintain a thorough understanding of current and emerging trends in digital marketing, social media, technology, fashion and e-commerce
Work with Sales Managers to implement strategies and convert customers
Be the digital gate keeper of the brand experience and manage team diverse media professionals (copy writers, merchandisers, etc.)
Seven (7+) years of experience in a Marketing role, with a focus on digital retail media
Experience with Digital Marketing - Google AdWords, Facebook Advertising, Photoshop, etc
Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations
Bachelor’s degree in business, marketing or related field
Data-driven combined with creative thinking, has the ability to translate data into successful marketing strategies
A love of Athletics, Fitness and Athletic Apparel a plus
Willingness to travel One (1) week per month for business assimilation
7 - 10 Years

Senior Director, Digital Marketing Resume Examples & Samples

2+ years' practical work experience in above field(s), a production company, agency or business
Strong understanding of planning, budgets, scheduling, pre-production, production, post production, client feedback, and delivery
Experience managing YouTube for business, particularly Ad Words paid campaigns
Paid social advertising for business via Facebook, Twitter, Pinterest, and Instagram
Solid background in digital marketing strategy and holistic interactive advertising
Knowledge of B2B social media best practices to attract and retain fans and increase engagement
A good eye for identifying unique stories; ability to find new ways to re-package existing content
Video asset storage management - internal/external content management video library
Experience managing relationships with freelance video venders

Director, Digital Marketing Resume Examples & Samples

Minimum of 7 years working in social or digital media for entertainment brands
Excellent analytic, communication and collaboration skills
Demonstrated experience in managing team
Proven ability to multi-task in a fast-paced environment and maintain composure under pressure
Familiarity with various social deployment and listening tools
Willingness to work early morning hours and on weekends, if necessary
Passion for pop culture, entertainment and social media

Director, Digital Marketing Resume Examples & Samples

Oversee multiple areas of Golf Channel’s digital marketing business including Mobile Marketing, SEO, PPC, Email Marketing and Social Media to ensure tactics are aligned and working together to effectively to grow Golf Channel in the digital space and to meet traffic and revenue goals
Develop social media strategy and partnerships to ensure Golf Channel ‘ownership’ of the conversation around golf
Work closely with news and editorial staff on social media around big events to ensure commentary is consistent with golf channel policies, and big news stories are promoted
Work with video and content teams to maximize relevance to the digital audience
Manage mobile marketing efforts, including development of launch campaigns for new mobile apps, ongoing efforts to drive downloads & usage and push notification strategy
Manage email marketing strategy and develop campaigns that drive database subscribers to GolfChannel.com
Oversee SEO & PPC strategy and lead innovative thinking to increase traffic to GolfChannel.com
Develop and manage key partnerships with strategic vendors and businesses that grow Golf Channel digital platforms
Oversee and fine tune measurement and reporting process for all areas of digital, recommend changes in strategy as necessary and deliver summarized data to senior management regularly
Engage key internal teams including website development and product teams, production, creative services, ad sales, ad operations and public relations to ensure timely and effective communication of marketing initiatives and plans
Effectively manage resources and digital marketing personnel to meet business goals
College Degree
8-10 years digital marketing experience in TV/entertainment or media industry with a focus on promoting live events
Proven ability to get results in the digital space
In depth knowledge and passion for golf
Ability to balance the strategic nature of the role with tactical implementation
Strong analytical skills and ability to translate results into learnings
Work well in a fast-paced, team oriented environment, and able to successfully manage multiple, concurrent projects
Proven ability to negotiate contracts and manage dollars/budgets

Director, Digital Marketing Resume Examples & Samples

6+ years of digital marketing/customer acquisition experience
A hands-on person, exceptional relationship building skills
Demonstrated ability to meet and exceed acquisition targets and a desire to own and be accountable for the online acquisition efforts
Deep knowledge of advertising creative development, including an understanding of how consumers engage with direct response media and the levers that drive performance

Production Director, Digital Marketing Resume Examples & Samples

Manage, lead, and develop a team of 30 people, within 4 teams: editorial publications, creative content, project management, design, and engineering
Create and drive the strategic digital content and publishing plans
Oversee for the overall content production pipeline of the digital marketing group, from web content and publishing, creative social content, to larger content projects such as apps and platforms supporting our go-to-market actions and regional events in Europe
Pilot the overall project roadmap for Europe and 7 languages with close cooperation with the US HQ and APAC region for global cooperation
Accountable for overall Blizzard quality, production methods, timeline, cross franchise and project prioritization, ensure franchises goals, and KPIs are met
Work closely with the head of digital marketing (DM) planning regarding content projects and digital user experiences to the franchise and game teams
Work closely with DM media experts and publication teams to setup the best communications plans along with impact and performance measurement
Drive and report on performance metrics to measure impact
Implement partnerships with third parties
Lead production capabilities with in-house resources or with third parties under global specifications / SLA

Director, Digital Marketing Resume Examples & Samples

Build compelling, sellable and executable digital based marketing & media campaigns that leverage Live Nation’s online and offline assets
Write clear, concise and visually pleasing marketing proposals in response to digital media RFPs
Lead internal brainstorming sessions for prospective clients
Establish feasibility and pricing through communication with internal and external constituents
Develop detailed budgets for proposed digital marketing programs
Acquire a complete knowledge of Live Nation assets/capabilities and identify their role in achieving client business objectives
Develop Live Nation sales tools such as property one-sheets, consumer research documents, online / offline marketing packages, etc
Bachelor’s degree AND 7-10 years experience in ad sales marketing, with experience across digital and social platforms
Strong experience developing and writing proposals in response to RFPs
Proficient in Microsoft Office applications including Word, PowerPoint and Excel; Proficient in Keynote
Experience with online research tools ComScore and Neilsen @plan preferred
Creative and strategic thinker
Possesses keen knowledge of the latest trends in the online, social media and mobile spaces
Extremely resourceful, team player
Deadline driven

Director, Digital Marketing Resume Examples & Samples

Ensure team’s work supports 5 core brands within the Life Time Athletic Event Division to
Proven working experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience with Marketing Automation platforms (eg Exact Target)

Director Digital Marketing Resume Examples & Samples

Digital Strategy and Expertise:provide thought leadership for the NFS&OP organization in this space
Brand & Customer Strategy:create win-win digital solutions for both brands and customers that drive consumer engagement and loyalty
Project Management: Manage the execution and delivery of multiple productivity programs to hit targets, optimize efficiencies and remain on budget
Drivethe day-to-day work of agencies/partners in helping automate some of our key operational activities
Analysis: Analyze and understand current operations and industry best practices to inform our programs and investments
Decision Making: Take decisions on the recommended components of programs to support productivity and automation initiatives
Innovation: Find, test and pilot innovative ways of advancing our digital positioning with customers and in the industry
Communication: Good communication skills that help inspire colleagues to care about, commit to and deliver productivity initiatives
Collaboration: must be able to collaborate with colleagues in a matrix organization,leading cross-functional teams where appropriate

Director, Digital Marketing Resume Examples & Samples

Responsible for the development and execution of the digital marketing programs around UFC, NASCAR, MLB, College Football, College Basketball, World Class Soccer, and Studio Shows
Build close relationships with agency of record, media partners, and digital vendors to create multiple campaign strategies, execute media buys, traffic creative assets, and champion post-campaign recaps and success stories
Support Brand Directors, PR, Sales, and Creative Strategy/Partnership groups for unique collaborations beyond the day-to-day, including FOX Owned & Operated morning show appearances, social influencer campaigns, and blogger programs
Work directly with Off-Air and On-Air Creative Team to develop the appropriate assets for various platforms (desktop, mobile, tablet, YouTube, Facebook, Twitter, Instagram)
Define KPIs and performance goals to ensure success across every project
Stay connected in both proactive and reactive ways to relevant trending content that could give potential viral reach to FS1 campaigns
Stay abreast of industry best practices, new and existing media to disseminate ideas, and host educational info sessions for internal teams
Manage project prioritization communication with FOX Interactive office and RSNs (Regional Sports Networks) Marketing team
10+ years in digital marketing/media. Previous TV network, sports, or digital agency experience preferred
Solid knowledge of core digital marketing competencies including digital advertising, SEM, SEO, and social media advertising
Possess strong team leadership skills, and the ability to effectively communicate with executive management (written and verbal)
Project management experience and the ability to juggle multiple projects simultaneously while adhering to deadlines
Have a strong understanding of digital measurement and metrics tools. (ie. Google Analytics, Omniture, comScore, Facebook/Twitter/YouTube Insights)
Deep knowledge of current and emerging digital marketing technologies (ie. Virtual reality, Snapchat, Facebook Live)
Experience working in a collaborative work environment
Strong skill set using MS Office, Excel, Word, and

Associate Director, Digital Marketing Resume Examples & Samples

Assist the Head of Digital Marketing with initiatives and objectives for digital projects and campaigns
Collaborate with members of the department to ensure cohesive deliverables across mediums throughout all stages of production processes, including reporting
Oversee the delivery of management dashboards and scorecards that provide results based on identified KPI’s
Stay abreast of market leading advertising campaigns and marketing initiatives related to relevant categories; follow industry trends and best practices
Identify collaboration opportunities across the organization
Oversee advertising and media agencies, to include planning and execution, agency evaluation, retainer management, review and assessment of agency contracts against established goals, maximizing efficiencies
Support internal training and “white papers” to educate the organization
Bachelor’s degree in business, marketing, advertising or related field, or equivalent experience
Eight years of experience in marketing and advertising, including planning, creating and executing multi-media advertising campaigns
Three years of experience in a leadership role
Analytical and problem-solving skills to work on complex problems that require in-depth evaluation of various factors
Knowledge and experience in digital marketing and the application of technology to marketing programs
Change management skills and the ability to set priorities around constant change
Self-starter able to manage, train and mentor others
Experience in the insurance/financial services industry
Agency experience

Director, Digital Marketing, Elle.com Resume Examples & Samples

Work with Integrated Marketing, Edit and Sales to create innovative packages to monetize Elle franchises, new features and events online
Conceptualize and draft client proposals/presentations across categories
Seek out and respond to vendors in order to investigate the effectiveness and sponsorship potential of new technologies
Analyze costs, campaign results and site features to determine what works in the most cost effective way
Provide strategic recommendations as they apply to RFPs and client needs
Analyze competitor offerings to keep Elle at the forefront of digital advertising offerings
Keep abreast of new technology and advertising trends and bring to the Sales & Marketing teams
Manage and mentor Digital Marketing Coordinator, Digital Marketing Associate
Implement and analyze processes to streamline idea generation, campaign execution and the creation of sales collateral
Manage the execution and client relationship post sale
Attend sales calls to present proposals and program recaps
Work with research and analytics to continue to develop the Elle digital story

Senior Director, Digital Marketing Resume Examples & Samples

Minimum of 15+ years of related experience, including substantial experience in Digital Marketing for a leading ecommerce or multi-channel retailer
Previous experience leading international marketing teams (non US)
Strong strategic and quantitative skills
An understanding of technologies supporting impactful digital marketing and social media efforts, including experience with leading reporting tools

Director, Digital Marketing Resume Examples & Samples

Responsible for the RFP process in entirety, from drafting to summarizing, evaluating, and providing a recommendation for the VP, SVP and EVP
Manages the QA process to ensure all technical specifications and requirements are met, and submits launch-ready sites to the VP and SVP for launch approval
Enhances and develops new systems and procedures (both technical and operational) to gain efficiencies in producing websites and marketing assets
Other duties as assigned by the VP, SVP and EVP

Director, Digital Marketing Resume Examples & Samples

Lead a team of web, email and social media professionals
Work cross-functionally with other business units such as marketing services, product, operations, and sales to advance strategic initiatives
Work collaboratively with the greater marketing team and implement the resulting digital marketing strategies
Manage and direct all email, web, and social media campaign strategy and execution, reporting and analysis
Creatively develop and refine demand and lead generation programs and processes through email, web, webinars, online media, retargeting, and social channels to accelerate the sales cycle
Work closely with overall database function to drive synergy and share insights on customer file along with developing a multi-channel view of the customer
Define key measures of success, present KPIs, and provide transparency into performance of those initiatives through regularly scheduled reports to management, the product marketing team, and channel owners
Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on a rigorous system of scorecard performance
Understand and report on traffic trends, funnel analysis, customer behavior
Direct and manage security and regulatory requirements related to managing security groups, ensuring appropriate content to different audiences, supporting audit-related tasks, and writing/maintaining department procedures
Manage and represent to external partners and vendors when defining requirements that require integration with third-parties
Generate and implement test strategies to drive qualified traffic and revenue-building activities
Collaborate with and leverage the shared services teams to ensure digital marketing’s success including strategy, customer experience, and analytics
BA/BS with significant coursework in IT, marketing, or mathematics. MBA is a plus
8+ years’ experience in direct or database marketing, with at least 6+ years in email/web/social marketing at the strategic, technical and analytical levels
Strong management experience; ability to lead and mentor a team
Thorough knowledge of interactive best practices like CAN-SPAM Act
Knowledge of and comfort with a variety of online tools, inclusive of content management systems, CRM, and web analytics
Experience in developing and sustaining A/B testing, use data, and analytics to track effectiveness of implemented programs
Financial industry experience preferred
Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in Interactive Marketing
An innovative, positive, and self-directed attitude – interested in “figuring out” solutions
Excellent oral/written communication and presentation skills
FINRA Series 24 or 26 license required within six months of hire

Director, Digital Marketing Resume Examples & Samples

Develop and implement strategies and plans to drive online traffic to the corporate website, track and incrementally improve end-to-end conversion rates, and prioritize website improvements to achieve highest lead generation impact
Overall responsibility for the management and upkeep of the corporate website and associated content management system
Manage and improve web site design and performance for optimized online presence, user experience and SEO
Closely work with product marketing and marketing communications teams to accurately implement and test programs and campaigns; maintain global oversight of tracking and measurement strategies for marketing programs (e.g., web site downloads, syndication programs, social media initiatives)
Implement all on-going website changes and updates
Manage the website engineering/support contractor including budget responsibility, and troubleshoot website issues and work with internal/external teams for timely and efficient resolution
Provide technical leadership to utilize leading-edge measurement and marketing tools and spearhead development of new tools and initiatives that help improve the user experience
Build a roadmap of incremental improvements that defines short and long term goals and objectives with milestones and well-defined success metrics
Proven track record of developing, executing digital marketing campaigns and managing a corporate website properties – Minimum of 5-8 years of experience
Strong web marketing skills to manage all aspects of our website including user experience, SEO and intra-site behavior tracking
HTML and related web development skills, including web graphic development/manipulation
Familiarity with content management systems, specific experience with Sitecore and Drupal is a plus
Good understanding of salesforce.com CRM and marketing automation tools such as Eloqua, or Marketo
Strong expertise in web marketing best practices in accordance with web standards with a focus on SEO
Experience with Google Adwords, PPC advertising, LinkedIn, Twitter advertising & metrics
Experience working in a global, team-oriented, collaborative environment

Senior Director, Digital Marketing Resume Examples & Samples

Inspire team of digital marketing professionals (email, social, search, web, blogs, UI/UX) to constant improvement
Create awareness, leads and conversion around B2B revenue opportunities through integrated digital campaigns
Employ customer automation tools and strategies to generate sales-ready leads
Drive product leads through multi-step, multi-channel digital strategy
Ensure current customers engage with their annual membership benefits through integrated digital retention marketing campaigns
Identify new and different ways to engage members and prospects in Advisory Board thought-leadership
Leverage social media programs to maximize results
Oversee strategy development for the following areas: paid and search advertising campaigns; digital advertising; and web-based campaign planning
Set and monitor key performance indicators (KPIs) by channel and customer segments. Continually optimize campaigns and channels to reach and exceed goals
Manage external vendor relationships, requirements gathering, roadmaps, timelines and deliverables
Minimum 8 years of professional work experience
Career that has progressed through a variety of digital teams, with expertise that exudes credibility to internal stakeholders
Experience using the principles of user experience to improve website and email performance
Excellent creative problem solving skills
Experience with Eloqua or another email automation platform, Webtrends, Google Analytics and Sitecore, Salesforce, and social media management tools
Excellent matrix management and informal influence skills

Director, Digital Marketing Solutions Resume Examples & Samples

Understand the needs of advertisers across categories and use that knowledge to inform the creation of world class ad solutions including market positioning, product and/or programming franchises, 3rd party partnerships, & digital extensions to our iHeartRadio tentpole events
Work cross-departmentally to support go-to-market strategy & marketing materials for new digital product offerings (iHeartRadio programming, Marketing Solutions, Design, Research, and Sales teams)
Lead & support sales roll-out and training for digital products and sponsorship packages
Maintain the currency of long term product packaging and positioning
Provide internal teams with consistent marketplace feedback to ensure ongoing product iteration & evolution
Provide support for Client Solutions team in brainstorming brand-specific opportunities
A minimum of 7+ years combined media sales, marketing solutions or advertising agency experience with at least 3 of those years in the online advertising space
Ability to build strong relationships with partners and internal team members
Self-motivated, driven, organized, detail oriented, able to multi-task and excel in a fast-paced environment
An ability to manage challenging and complex projects, driving groups to collective business decisions
Excellent oral and written communication and presentation skills
Solid understanding of internet marketing, advertising sales, and consumer marketing; experience with both content and data/technology marketing a plus
Enjoys working in a fast-paced, dynamic environment

Director, Digital Marketing Resume Examples & Samples

Develop an end-to-end digital customer journey which lands Concur’s key customer personas into digital properties that meet their needs
Combine efforts across search, social and web to understand relevant customer digital paths and landing strategies, and provide Concur prospects and existing customers with a delightful digital experience
Identify opportunities to convert prospects into customers by developing a value exchange based on high quality, thought leadership content
Work closely with the sales organization to create easier hand-off between digital prospects and sales opportunities
Develop practices to experiment and test to quickly pivot to meet the needs of our customers
Partner with field organizations to design and deliver specific in-market digital customer journeys, and identify processes for getting relevant, targeted, shareable marketing content and assets on each countries’ website
Show measurable growth in quantity and quality of business impact from digital channels
Minimum 10 years’ experience in a digital marketing execution and strategy role, primarily within an enterprise corporate environment
Possesses a deep understanding of digital best practices and emerging digital technologies, and has the ability to implement them across an enterprise organization
Excellent cross-group facilitator of ideas, outstanding collaboration skills with proven ability to work with multiple stakeholders across business lines to accomplish goals required
Extremely resourceful, leveraging all resources to drive business performance
Flawless follow-through and impeccable attention to details

Director, Digital Marketing Resume Examples & Samples

Partner with Marketing, Sales, and Product Management teams to plan and execute digital marketing activities aimed at increasing sales leads, sales transactions, and lead relevancy
Manage tradeshow event lead generation and lead response / engagement processes
Develop and execute the strategy surrounding our e-mail marketing, including development of e-mail nurture campaigns targeting existing accounts and prospective accounts that result in increased demand generation and revenue growth, along with e-mail nurture campaigns with B2C customers. Perform day-to-day email marketing activities including email campaign set-up, customer list segmentation, landing page creation, scheduling, multivariate testing, URL tagging and deployment of one-time, recurring, triggered and dynamic content-driven nurture marketing campaigns
Provide digital customer service support across social media channels
Provide strategic digital marketing and technology guidance for cross-functional teams to help meet or exceed revenue goals
Track and analyze direct and interactive marketing campaigns and use statistical analysis of best results to inform creation of new campaigns, reporting on metrics and trends on a monthly & quarterly basis
Work cross-functionally with teams to develop a content asset library for use within a content marketing strategy designed to generate B2B customer demand, drive qualified leads to the sales organization, and support new customer acquisition
Advise product management teams on digital strategies, changing market dynamics and new opportunities
Initiate and implement copy and digital asset creation for new course launches, e-catalog updates, new products/services and tradeshows
Bachelor’s degree in Marketing, Business, Communications or equivalent
Two years experience at director level or five years experience as a marketing manager
Seven to ten years of progressive digital marketing for both B2B and B2C, preferably within the education or financial services industry
Proven track record of delivering digitally driven nurture marketing campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs
Strong digital copywriting, design, and content marketing skills
Ability to prioritize, multi-task, focus, lead, influence and delegate
Proven ability to analyze data and translate customer insights into successful marketing programs
Possess a high degree of creativity to find new, compelling ways to reach and communicate to customers
Solid understanding of SEO strategy & tactics, including some experience with Google Analytics
Working knowledge of Content Management Systems
Working knowledge of HTML/CSS related to landing page and email design
Adept with Microsoft Office Suite and Adobe Creative Suite
Previous experience creating digital marketing strategies that integrate email, social & mobile messages
Solid understanding of outbound & inbound marketing principles
Ability to persuade, negotiate, and work cross-functionally
Ability to rapidly prioritize and react to changing market and organizational dynamics
Understanding of user-design, graphic design and interface principles of responsive and mobile design
Experience with Marketing Automation software (SalesFusion, Hubspot, NetResults or Eloqua) and CMS Systems (Salesforce or MS Dynamics)
Direct supervision of 2

Director, Digital Marketing Resume Examples & Samples

Establish and drive the acquisition strategy and vision for new SiriusXM customers across digital (online and mobile)
Develop media plans to achieve subscription goals within financial targets, demonstrating the ability to translate business strategy into digital marketing tactics
Manage digital marketing budget across social media, display, mobile, affiliates to achieve program KPIs including CPAs
Agency management - evaluate current set of agency partners. Lead and conduct RFP's to ensure best in class buying, placement and effectiveness. Manage team and agencies to successfully deliver on objectives
Track, analyze, and inform teams of all program KPIs and performance to goal, and present weekly action-driven plan to impact those drivers
Perform as proactive leader who actively manages all placements to optimize and improve placement daily. Understand how media metrics translate to business metrics and drive performance
Actively seek new media channels and capabilities and partner with business teams to test
Work closely with lines of business to develop deep understanding of customer segments
Develop and drive creative testing and versioning. Understand key drivers of campaign click thru and ability to translate into creative or placement or landing strategies for effectiveness
This position will manage a Digital Marketing Manager and agency relationships
BA/BS Degree in business or marketing-related major preferred, MA preferred
7+ years in digital and direct response marketing
7+ years of experience managing online budgets
Ability to communicate with both Marketing and IT Teams
Comparable/related industry required (mainstream subscription services, automotive industry or automotive aftermarket, traditional direct marketing, internet services, entertainment, satellite television, credit card services, or cellular services) preferred
Expertise in digital media planning, buying and ad operations
Expertise with digital attribution concepts and practices
Superior communication of ideas, documentation of plans and relationship building with business partners
Excellent presentation skills from business plans to interim reporting to evaluating programs and campaigns
Flexible and adaptable; able to smoothly manage change in direction while remaining organized and goal-oriented
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
Expertise with ad serving and operations, including tag management
Excellent analytical and problem-solving skills

Director, Digital Marketing Resume Examples & Samples

Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
Develop and execute the strategy surrounding our e-mail marketing, including development of e-mail nurture campaigns that result in increased demand generation and revenue growth
Bachelor’s degree in Marketing, Business, Communications or equivalent. Masters preferred
Two years of experience in a Director level role and managing a team
Two years of experience with eCommerce
Experience with Marketing Automation software and CMS Systems

Director, Digital Marketing Resume Examples & Samples

Oversee all aspects of digital strategy and execution, including content and creative development, online and mobile media, promotional planning and execution, site merchandising and enhancements
Collaborate with key internal and external constituencies to plan and execute an engaging and relevant online content strategy which clearly supports and communicates LLS success stories, mission activities, and campaign priorities
Lead internal and external resources in development of efficient and effective digital media programs that build website traffic, Support lead generation and online donation through a diversified mix including SEM/SEO, Display, Email, Social, and Mobile channels
Assess current online communication needs and identify opportunities to strengthen digital marketing activities. User experience and brand identity online
Support through design and UX the new website development
Investigate, test and evaluate emerging media, content technologies and enhancements that can increase traffic, engagement and donation conversion
Provide strategic thought leadership for social media programs and platforms that activate and grow the LLS social community
Establish scorecard metrics and dashboards that consistently monitor key digital marketing metrics and identify areas of opportunity
Manage workflow and supervise, train and develop a tea
Manage creative digital and social agencies
Bachelor's degree in Marketing, Master’s Degree preferred
6 - 8 years progressive digital marketing experience; ecommerce experience a plus

Director, Digital Marketing Technology Resume Examples & Samples

Key Responsibilities
21 years of age
Bachelor’s degree or equivalent experience is essential; Master’s degree preferred
7 to 10 years marketing management experience required
Minimum of 5+ years’ experience in web engineering building consumer web applications and services, ideally in an ecommerce environment
Experience with development and maintenance of content management systems
Experience with web analytics and reporting tools
Familiarity with Big Data technology such as Hadoop, Hive, Elastic Search
Proficient in JavaScript, HTML/CSS, Python, Ruby, PHP
Proficient in modern web development
Experience with managing APIs and optimizing platform performance
Experience with AWS or similar cloud based infrastructure/service platforms
Understand security best-practices for modern web apps and ecommerce

Senior Director, Digital Marketing Resume Examples & Samples

Establish and drive the acquisition strategy and vision for generating sales across digital channels (online and mobile); craft the strategic vision for SXM's major acquisition and promotional marketing programs, developing the short-, medium-, and long-term roadmaps for these programs to achieve demand and sales objectives
Develop cutting edge omni-channel digital plans to execute best-in-class consumer marketing experiences across all touch points; .com, mobile, and social media
Lead partnership with lines of business to develop deeper understanding of customer segments, audience insights and consumer personas; focus on creating 360 degree personalized experiences for our customers
Lead and coordinate strategy to grow online, search and mobile sales capabilities via close collaboration with the Interactive team to ensure cost efficiencies and performance improvements where paid and organic can be better aligned
Lead digital marketing budgets across social media, display, mobile, affiliates to achieve program KPIs including CPAs
Agency management - evaluate current set of agency partners; lead and conduct RFPs to ensure best in class buying, placement and effectiveness; maintain strong knowledge of marketplace trends, solutions and vendors to focus SXM resources on the most effective methods for continually advancing digital marketing capabilities
Drive regular and consistent communication including program check-ins, dashboards and postmortem reports outlining quantifiable results, program analysis and recommendations
Perform as proactive leader who actively manages all placements to optimize and improve placement daily; understand how media metrics translate to business metrics and drive performance
Continuously create and evolve go-to-market plans, along with development of e-commerce-focused partnerships to create a rigorous focus on marketing efficiency, sales effectiveness, business integration and marketing product innovation
Curate and manage the pipeline of innovative digital marketing ideas, driving the operational programs needed to expose and sell concepts to the senior leadership team; embrace test-and-learn innovation, ensuring SXM is early to market on emerging digital and social platforms
Lead the enterprise social media marketing and social e-commerce agenda across all lines of business; further define social customer experience model and implement a social media center of excellence model that brings together customer care, content/programming and marketing in a way that drives measureable business results
Assess effectiveness of social and digital marketing initiatives and investments; influence investment decision makers with formal recommendations and documentation
Collaborate with a cross-functional working group to further define and develop multi-touch attribution and incrementally roadmaps, metrics for success, and test plans for reporting and demonstrating digital effectiveness
Build media plans for all business lines within SiriusXM to drive relevant metrics including new channel launches, product line extensions, promotions, and sweepstakes
Work closely with business groups, IT, finance, design, legal and other internal teams to deliver acquisition programs
10+ years in digital and direct response marketing
10+ years of experience managing online budgets
Excellent interpersonal, leadership, people management and organizational skills
Strong analytical skills and the ability to use data to objectively measure results
Expertise with digital media platforms a plus (Facebook, Google, Bing Ads, DSPs)
Proven web analytics skills (Google Analytics and Omniture preferred)

Associate Director, Digital Marketing Resume Examples & Samples

Own and execute the digital brand strategy for all MAH Companion Animal & Equine brands
Lead the brand’s presence and evolution in digital, implementing best practices and utilizing data and insights to engage and foster stronger consumer engagement across digital platforms
Create and foster brand advocates across all digital and social platforms (current and emerging)
Responsible for SEO, paid media strategy and activation, website development and maintenance, KPI setting and reporting
Manage the digital annual marketing budget
10+ Years Experience
Robust experience in Digital Marketing and Brand Management focused in the following areas
Experience in the Companion Animal space is highly preferable, but not required

Director, Digital Marketing Resume Examples & Samples

Direct digital campaigns for display advertising and social advertising
Optimize performance of ads, campaigns, and landing pages
Oversee copywriting, design, and other elements of execution
Explore, evaluate, and pilot new platforms and channels
Learn and apply digital campaign best practices
Collaborate with other marketing leaders on multichannel campaign design and execution
Minimum 5 years of professional work experience in marketing functions
Digital media experience
Proven record of achievement and career progression
Advertising or direct marketing agency experience
8+ years of work experience
Hands-on expertise in email marketing and digital marketing platforms

Director, Digital Marketing Resume Examples & Samples

4-year degree from an accredited university in Business Administration or related area required. MBA or similar advanced degree a plus
6 years of relevant professional experience in brand activation, media, promotions, partnership marketing, international consumer marketing, and/or field operations/marketing, demonstrating progressive career growth and pattern of exceptional performance
Digital Marketing experience strongly preferred
Demonstrated ability to balance the interests and demands of multiple stakeholders
Hotel property experience, hotel field marketing experience, or related preferred
International working experience strongly preferred
Continuously improves department, program, team, and job structures and ensures clear leadership accountabilities are in place
Puts systems and processes in place to manage department and program performance
Establishes and ensures understanding of the scope of decision-making authority for team members
Models and holds direct reports accountable for using meetings and other forums to regularly communicate
Models and holds others accountable for staying current in area of expertise
Shows a strong understanding of the operating principles, resource needs, terminology, and interdependence of all relevant functions to support successful discipline operations
Promotes the development of partnerships across teams to solve complex issues and improve performance
Ensures compliance with contractual, legal and regulatory requirements

Director Digital Marketing Resume Examples & Samples

Drive qualified customer engagement across online platforms i.e. SEM/Social/Display, with a keen eye toward personalization and CRO
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customer acquisition to quantify investment and continually refine our process
Collaborate with CMO and VP of Sales to design highly effective lead generation strategies but also ensure marketing tactics align with client/business goals
Devise strategies that help the business commoditize the data base via multi-channel retargeting to motivate prospect progression thru the sales funnel
Provide high-level analytics to VP and leadership teams, offering insight into domestic lead gen performance, trends and cost efficiencies
Accurately manage multi-million dollar SEM budget, campaign timelines and resources across multiple domestic campaigns to ensure objectives and KPIs are met i.e. leads, applicants and enrolls
Monitor competitive space and tactics , to drive counter strategies which capture online market share through a bleeding edge digital department
Lead a high-performance team of marketers; formalize processes, measurement tools and reporting structure to support team goals
Perform daily data analysis, uncover insights and opportunities to drive impact and translate analysis into recommendations to marketing and product teams
Collaborate with leaders within brand marketing, CRM, digital marketing and product marketing to determine competitive differentiators, brand positioning and prospect motivation to ensure paid messaging is targeted, engaging and strengthens the brand
Lead the complete redesign of the paid micro site to drive continuity and CRO best practices aligned with the organic property to improve multi-segment conversion efficiencies for prospects seeking higher education
Understand and target key markets and demographics via leveraging advanced functionality such as Real Time Personalization that bakes into a cohesive omni-channel digital strategy
Drive innovation through alpha/beta digital testing to increase engagement and combat competitors
Perform additional duties as assigned
Bachelor's Degree required. Masters level education desirable
5+ years experience in a senior level strategy role
10+ years experience leading and managing engaged teams
Deep understanding of digital as well as the marketplace and current trends in media/digital media
A proven track record of developing actionable and profitable strategies that drive business growth and brand equity
Excellent analytical, problem-solving and quantitative skills
Ability to innovate and develop creative solutions to complex problems

Director, Digital Marketing Resume Examples & Samples

Provide digital strategy to support product development based on customer segmentation, channel and program strategies to optimize lead generation and conversion
Work alongside key stakeholders to define the vision, scope, and requirements for digital campaigns to create functional and strategic alignment across digital channels
Lead the strategy and execution for domestic and international paid search and social media
Oversee strategy, execution, testing, and reporting for email marketing and websites
Improve usability, design, content and conversion of websites and landing pages
Manage Digital Marketing Specialists
Manage all digital agency relationships and budgets to develop and deploy digital marketing strategies that support brand objectives and engage consumers
Provide weekly metrics reports
Work with other marketing and enrollment team members to ensure full digital integration across all marketing initiatives
Keep current with the latest web/mobile, search marketing, display and paid social industry information, trends and opportunities
Monitor competitive trends, evaluate relative program positioning, benchmark key competitors, and target areas for differentiation
Bachelor’s degree; MBA a plus
4-6 years experience in digital marketing including Paid Search, Website Management, SEO, Email Campaigns, and Social Media
Experience in the .edu digital space a plus
Knowledgeable in website content management, HTML, SEO and marketing analytics, WordPress experience a plus
Basic to intermediate HTML and Photoshop skills
Strong analytical skills and metric driven with experience in developing digital marketing strategies
Proven record of managing and executing marketing programs that drive customer acquisition and retention
Proficient in Google Analytics; other web analytics programs a plus
3+ years experience leading and managing teams, including managing performance

Director, Digital Marketing Resume Examples & Samples

Provide digital strategy to support product development based on customer segmentation and product strategies. Work alongside senior management and key stakeholders to define the vision, scope, and requirements for digital campaigns to create functional and strategic alignment across digital channels
Keep abreast of the latest web/mobile, search marketing, display and paid social industry information, trends and opportunities. Monitor competitive trends, evaluate relative product positioning, benchmark relative to key competitors, and target areas for differentiation
Effectively works side-by-side with marketing, IT, agencies and other cross-functional partners to develop and deploy digital marketing strategies that support brand objectives, while engaging consumers
Responsible for the Digital Department’s budget including website development and maintenance, outreach and promotion, personnel and operations
Oversee the creation of powerful, relevant, brand-aligned digital content to forge and deepen customer activation, product sales, and brand equity
Monitor and analyze customer, market and competitive information to improve the effectiveness of digital marketing activities to optimize lead generation and conversion
Prior experience supporting Consumer Products
Solid understanding of web technologies (including HTML, CSS), CMS, web analytics (including Google Analytics, Hootsuite), marketing, and CRM
Prior experience working for a major entertainment brand

Director, Digital Marketing Resume Samples

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Director, Digital Marketing Resume Examples & Samples

Senior Director, Digital Marketing Resume Examples & Samples

Senior Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Senior Director, Digital Marketing Resume Examples & Samples

Director Digital Marketing Resume Examples & Samples

Senior Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

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Director, Digital Marketing Resume Examples & Samples

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Associate Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

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Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

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Director Digital Marketing Resume Examples & Samples

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Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

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Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

Director Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

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Director, Digital Marketing Resume Examples & Samples

Director, Digital Marketing Resume Examples & Samples

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