Director, Digital Marketing Resume Samples

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AG
A Gleichner
Anahi
Gleichner
31745 Donnie Ports
Phoenix
AZ
31745 Donnie Ports
Phoenix
AZ
Experience Experience
02/2014 – present
Philadelphia, PA
Senior Director, Digital Marketing
Senior Director, Digital Marketing
02/2014 – present
Philadelphia, PA
Senior Director, Digital Marketing
02/2014 – present
  • Proven success training and developing staff (direct reports) and success with training, and influencing cross-functional/internal clients
  • Adept at developing, planning, buying and managing media
  • Oversee strategy development for the following areas: paid and search advertising campaigns; digital advertising; and web-based campaign planning
  • Optimize the performance of landing pages, special promotions, content and product placement by working with the marketing operations team
  • Partner with the international digital marketing team to develop a global strategic approach leading to locally relevant social content, and digital plans
  • Lead digital marketing budgets across social media, display, mobile, affiliates to achieve program KPIs including CPAs
  • Work effectively with partners across the business including ecommerce, stores, creative, marketing, technology, etc. to drive digital agenda forward
07/2009 – 12/2013
Detroit, MI
Director, Digital Marketing
Director, Digital Marketing
07/2009 – 12/2013
Detroit, MI
Director, Digital Marketing
07/2009 – 12/2013
  • Creates filmmaker presentations, develops strategy documents, campaign overviews and timelines for VP, executives and filmmakers review
  • Overseeing a team of 4-6 managers across brands, delivering a retention and growth plan to develop members into high-performance SME and retail mavens
  • Develops, optimizes, manages digital plans and budgets, including website design/development, digital media, SEM/SEO
  • Establish key performance metrics and provide regular progress reports, sentiment analysis and track budgets
  • Supervise content, promotional and product development and project schedules and provide key digital milestones to senior management
  • Manage workflow and supervise, train and develop a tea
  • Contributes to the development and management of meaningful digital performance metrics
08/2005 – 03/2009
Dallas, TX
Director Digital Marketing
Director Digital Marketing
08/2005 – 03/2009
Dallas, TX
Director Digital Marketing
08/2005 – 03/2009
  • Establish and drive the acquisition strategy for new customers across online, mobile, and offline channels
  • Will provide quarterly reports on digital-driven change in how brands are evaluated and healthcare decisions are made by customers (patient, physician, payer, employer)
  • Developed and managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives
  • Manage the web infrastructure and keep content fresh and engaging while advancing functionality and design
  • Will advise in the development of sprint plans and scrum ceremonies
  • Drive testing, reporting, optimization and analysis on Channel performance to identify key levers and opportunities for improvements
  • Manage communication with PTs throughout Stage 1 of the TDI process
Education Education
Bachelor’s Degree in Marketing
University of Illinois at Chicago
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to build consensus; ability to comfortability
  • Computer proficiency (i.e. Excel, Word and PowerPoint); ability or aptitude to learn technical applications quickly
  • Ability to think strategically while understanding key critical details
  • Flexible and adaptable; able to smoothly manage change in direction while remaining organized and goal-oriented
  • Strong proficiency in digital trends and best practices
  • Strong business acumen with ability to think strategically and innovatively
  • Strong proficiency in Omniture, Google Analytics and other web metric systems
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Demonstrated ability to meet and exceed acquisition targets and a desire to own and be accountable for the online acquisition efforts
  • Strong analytical skills and the ability to use data to objectively measure results
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1

Director, Digital Marketing Resume Examples & Samples

  • Direct the development of the digital marketing initiatives for all NBC Network shows and digital properties including NBC.com and NBC Mobile applications
  • Manage a team of Digital Marketing Mangers to develop online promotions, social and mobile marketing campaigns, content distribution strategies and other marketing programs to drive viewership, increase traffic and maximize the relationship with our viewers across all digital touch points
  • Work with Product and Content teams to develop assets that engage fans across NBC digital properties and 3rd party sites
  • Collaborate with Marketing Strategy, Media, On-Air and Off-Air Marketing teams on overall Marketing Strategy
  • Maintain relationships with multiple departments including Distribution, Publicity, Research and Legal
  • Minimum of 7 years’ experience in online, digital or social media marketing
  • Must be able to work independently and as a member of a larger team
  • Must be a self-starter and be able to work in a fast-paced environment
2

Senior Director, Digital Marketing Resume Examples & Samples

  • Work with project managers to allocate resources, estimate budgets, track project costs and create production schedules for all digital projects. Maintain staffing and vendor contacts in order to procure a variety of digital resources to expand the team, depending on the project
  • Serve as lead and subject matter expert for the build, structure and production of engaging Powerpoint and Keynote presentations for departmental needs and clients. The applicant should have a thorough and hands-on understanding of creating masters, incorporating information graphics, charts, videos, and various artwork in presentations that sometimes involves complex animation
  • Maintain, upgrade and coordinate with Media Technology and Services and other IT partners to ensure department hardware and software is current, usable and industry standard
  • Act as hands-on point person, subject matter expert, tech support and troubleshooter for departmental or client based solutions (e.g. bugs, compatibility issues, performance, data pulls)
  • Create innovative and compelling user experiences (via personas, interviews, feature sets, flows, architecture, wireframes, and prototypes) for Viacom partners and clients
  • 6-8 years experience working in digital media production, content creation and marketing
  • 3+ years of web programming experience
  • Extensive computer knowledge on the Macintosh and PC, including basic design skills
  • Extensive knowledge of and proficiency working in various software and languages, including Axure, PowerPoint, Keynote, HTML, CSS, JavaScript, jQuery, Actionscript 2-3, PHP, Wordpress, Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, Filemaker, Sharepoint, Acrobat Pro, Flash, Captivate, Google Analytics
  • Experience developing and programming B2B Web sites
  • Experience integrating with social networking tools, web sites and APIs
  • Experience building responsive based sites
  • Thorough understanding of the creative production process and workflow
  • Ability to communicate clearly
  • Willingness to learn and teach
  • Time management skills
  • Ability to clearly understand needs of users
  • Understanding of application development and standard scripts and codes
  • Broad knowledge of new and emerging media
  • Ability to work on multiple projects simultaneously while maintaining detail-oriented focus
3

Senior Director, Digital Marketing Resume Examples & Samples

  • Contribute to the design and creation of artists digital assets, including photo and video content
  • Manage relationship with top level artists, managers and other partners
  • Discover new sites and outlets to promote WBR artists and maintain relationships with key sites and partners
  • Filter results of analysis and present to the internal departments
  • Measure and analyze overall campaign performance and provide insights and key learnings to other departments
  • Track specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals
  • Create and manage database marketing campaigns to find new fans and optimize conversions
  • Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for Warner Bros. artists
  • Work with visual and art departments on digital content creation, optimization, and scheduling
  • Partner with internal departments (marketing, programing, production, press, research and program enterprises) to execute effective interactive strategies
  • Must have 5 years experience in digital marketing with focus on analytics and content
4

Director, Digital Marketing Resume Examples & Samples

  • Guide the digital marketing team in all legal areas, including COPPA/FCC rules and regulations (age, privacy, copyright, etc), contesting, etc
  • Recommend new digital tools and partnerships for the label and its artists, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services
  • Guide the budgets of the genre-specific digital marketing budgets, advertising plans, etc to manage label spend and to ensure best practices across all projects
  • Work with artists, managers and key label executives in order to develop compelling and powerful online marketing strategies for artists on Atlantic and the label’s associated labels
  • Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests, artist journals, photo galleries) for artist websites and online fan clubs
  • Provide text and content ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online
  • Create and execute online lifestyle marketing campaigns that brand artists, aggregate fans and mobilize fans to promote Atlantic's artists and music
  • Work with Atlantic Publicity to Ccoordinate with hundreds of niche genre and lifestyle websites to maximize exposure for Atlantic's artists and music specific to each target market. Examples include music and video placement, artist features, artist pages on sites, news and tour info, album reviews, giveaways, banner ad and viral player placement, etc
  • Brainstorm, budget, and execute effective online ad campaigns for artists, creating a strong presence in the desired target market and community
  • Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items
  • Experience in hiring, managing, and developing a small team
  • Creative marketing ideas
  • Working knowledge of popular graphic design applications including Photoshop/ImageReady
  • Strategic Thinker
  • Goal Oriented
  • Relationship Builder and Maintainer
  • BS or MS in Marketing, Communications, MIS/CIS, or similar
5

Director, Digital Marketing Resume Examples & Samples

  • Create, manage and execute full scope digital marketing ideas and plans that engage online music fans and drive consumer interaction on social sites and artist websites
  • Maintain relationships with key portal/digital promotional partners and work with them on premieres, exclusive launch events and other partnership opportunities
  • Communicate with artist management/artist on a regular basis to convey overall digital marketing strategy and present opportunities as they arise
  • Assure all current and any new digital partners get the assets and attention they need to execute effective promotions
  • Manage all digital promotional programs for assigned artists and liaise with Business Affairs and the Global Digital Business group to ensure proper paperwork exists for all programs and that they all meet privacy policy, legal rules and regulations, and COPPA standards
  • Collaborate with Marketing, Digital Production and DTC to build compelling websites, social network enhancements, players, widgets and other digital tools that drive site traffic, build artist loyalty, enhance online fan engagement, build fan databases and drive sales
  • Work with Product Managers in conducting brainstorming sessions related to the visual imagery and creative direction of specified online marketing tools
  • Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions
  • Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders
  • Work closely with marketing, promotion and publicity departments on scheduling opportunities
  • Collaborate with internal departments and external online/mobile partners for promotional opportunities and key placement opportunities for artists
  • Coordinate and communicate online marketing initiatives with all internal departments to maximize utilization of all available tools
  • Curate artist sites, manage existing content, collaborate with team to determine content needs and develop compelling content
  • Create strategies to increase database marketing assets (address, email and SMS) for all artists
  • Create and manage digital marketing/project budgets
  • Develop effective, innovative and profitable ways for artists and audiences to find each other and strengthen their relationship
  • Represent and promote the label’s digital marketing capabilities in new artist pitch meetings
  • Work with Digital Marketing Specialists and oversee the content management of assigned artist’s websites
  • At least 6 years of progressive digital marketing experience at a record label or other related media companies. Prior website development/design/production strongly preferred
  • Exceptional Web skills
  • Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
  • Must have prior experience with developing and executing digital marketing plans focusing on pop, rock and urban artists
  • Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
  • Prior experience with a variety of digital marketing tools
  • Prior supervisory experience is strongly preferred
6

Senior Director, Digital Marketing Resume Examples & Samples

  • Product strategy and roadmap - selection and oversight of all digital vendors and service providers, build-out of select in house capabilities, launch of new channels and services, development of enhanced reporting and optimization tools for both internal use and Ticketmaster clients
  • Sales and client support - evangelize both internally and externally the ROI of Fan Network, to grow adoption and penetration
  • Operations – ensure product and service can efficiently scale to meet rapid growth. Develop processes to support rapid turn around and execution of all campaigns from initial order, through campaign creation, flighting, optimization, reporting and settlement
7

Director Digital Marketing Resume Examples & Samples

  • 5 years managing marketing teams
  • 7-10 years working in Marketing and 2+ years focused on Social, Gaming, or Mobile
  • Knowledge with Social, Mobile or Gaming
  • Management experience
  • Strong written and oral communication skills and ability to influence at all levels
  • Experience working with a multi-channel online retailer would be ideal
  • Detail oriented and analytically driven
  • Effective at working with in a highly matrixed organization and influencing stakeholders to deliver results
8

Senior Director, Digital Marketing Resume Examples & Samples

  • Build Marketing team and processes: Support upgrade of Fossil Group’s digital marketing capabilities across a balance of hiring top industry talent and developing our existing team members; own the development and implementation of digital marketing tools, standards and training. Promote the adoption and education of digital marketing activities across the broader organization
  • Maximize Digital Marketing ROI: Develop robust attribution models, collaborate with centralized marketing, business and brand teams to maximize efficiency and effectiveness of our existing digital budget. Establish KPIs to manage performance and communicate results/value to leadership team
  • Create Regional Digital Marketing Strategy: Create digital strategies that drive customer acquisition and engagement to maximize Fossil Group market share, while driving brand consistency. Collaborate with Global Brand teams to optimize marketing campaigns and tactics to best fit the consumer needs/behaviors. Help shape brand strategies based on customer insight with the global teams that drive demand and elevate the brands. Keep on top of digital marketing trends and innovation to continually evolve Fossil’s approach to digital. Build ROI business cases for incremental strategic investment in new scalable digital marketing programs
  • Execute Regional Digital Marketing: Execute regional digital marketing activities across the brands. Manage paid and organic search, display advertising, paid and organic social media, affiliate marketing, and other online advertising. Collaborate with CRM team on email/CRM programs. Select, direct, and manage outside agencies as needed for the region. Partner extensively with internal marketing teams and agencies retained by brand teams as needed to deliver on Americas activities
  • Success leading online marketing in-house for a retailer at significant scale is highly preferred
  • Highly analytical and metrics-driven leadership style
  • Hands-on advanced expertise in digital marketing, including paid and organic search, affiliates, data feeds, CSE, email marketing, social marketing and advertising, and other paid media
  • Proven success training and developing staff (direct reports) and success with training, and influencing cross-functional/internal clients
  • Strong communication, negotiation, and relationship building skills
  • Excellent relationships with agencies, networks, affiliates, and other strategic partners
  • Digital marketing experience in categories whose brands have an emotional dimension that is critical to their equity (e.g., Fashion Apparel/Accessories/Footwear, Retail, Luxury Goods, Cosmetics, Entertainment, and/or Alcohol Beverage/Spirits)
  • 7-10 years of relevant digital marketing experience in a retail or transactional ecommerce environment, brick and mortar retail experience is a plus
  • Minimum of 5 years of team management experience
  • Bachelors degree in marketing, economics, business or other related field – MBA preferred
9

Director, Digital Marketing Resume Examples & Samples

  • Position available with NBCUniversal Media, LLC in Los Angeles, California as a Director, Digital Marketing
  • The Director, Digital Marketing will develop new revenue opportunities through oversight of editorial, product development, marketing solutions, and audience development for the global leader in pop culture and entertainment news
  • Lead and mentor team of Project Managers and Copy Editors to develop product, content, graphics, and ads to support online promotions, social and mobile marking campaigns in order to drive site traffic and revenues
  • Lead project management over six editions with three localized in-language editions, including France, Italy and Germany
  • Supervise content, promotional and product development and project schedules and provide key digital milestones to senior management
  • Work with U.S. online design, content, sales, ad operations and marketing teams to acquire and localize assets and products across digital properties
  • Oversee all ad operations for both web and mobile supporting local sales teams and 3rd party ad houses, including communicating and educating digital sales team on new ad products and changes in policies and best practices
  • Develop and maintain key contacts with both internal and external partners to successfully execute campaigns to reflect local show priorities
  • Manage digital distribution, sales, programming content, product development, editorial and maintenance Profit & Loss
  • Must have a Bachelor’s degree or foreign equivalent in Marketing, Business Administration, or related field and at least 8 years of experience in the job offered or in digital marketing for the international television broadcast industry. (In lieu of a Bachelor’s degree in stated fields, an additional two years of stated experience will be accepted)
  • Must have at least 5 years of experience in the following: working with content management systems and content delivery networks; international marketing experience in the field of distribution for both program and channel, with a focus on digital marketing; and working in a director-level digital role
  • Stated experience must include at least 1 year of experience using the following software packages: Omniture, DFP, Basecamp, and Ad Marvel
10

Director, Digital Marketing Resume Examples & Samples

  • Manages Production Manager, Social Media Manager and Production Administrator in the day-to-day marketing duties to ensure all projects are on time, on budget and on strategy
  • Creates filmmaker presentations, develops strategy documents, campaign overviews and timelines for VP, executives and filmmakers review
  • Works synergistically and collaboratively with the International Digital team, Digital Media Director, Digital Publicist, and Social Media Director on a daily basis to ensure regular communication amongst all necessary parties
  • Responsible for the accuracy of all campaign budgets and finance reports
  • Responsible for the RFP process in entirety, from drafting to summarizing, evaluating, and providing a recommendation for the VP and EVP
  • Manages the QA process to ensure all technical specifications and requirements are met, and submits launch-ready sites to the VP and EVP for launch approval
  • Represents the VP in senior level meetings and filmmaker presentations, as needed
  • Enhances and develops new systems and procedures (both technical and operational) to gain efficiencies in producing international websites and marketing assets
  • Ensures technology initiatives are inline with overall marketing/business development needs and expectations at all times
  • Other duties as assigned by the VP and EVP
11

Director, Digital Marketing Resume Examples & Samples

  • Ability to manage multiple projects and tight deadlines
  • Flexible and responsive to dynamic situations and changing priorities
  • Appropriate sense of urgency; works well under pressure
  • Experience with digital ad serving technology
  • Digital advertising experience including exposure to campaign success metric/optimizations
  • Retail experience
12

Director, Digital Marketing Resume Examples & Samples

  • Plan and execute ROI based digital marketing campaigns within Maker and TWDC, including optimization teams, product, sales, web, marketing, programming, PR, communications, and production
  • Test, launch and scale digital lead generation from YouTube and social to sales programming and talent objectives
  • Optimize drives from YouTube to web, social and e-commerce
  • Own marketing KPI’s for all campaigns (views, traffic, social engagement, conversion rates, etc.)
  • Manage multi-channel consumer funnels across talent and audience networks, with focus on maximizing conversion and providing insight on funnel optimization to key stakeholders
  • Work with design team on creation of digital assets to drive goals and objectives using data from a/b testing to improve creative direction and conversion
  • Work closely with other marketing managers and internal teams to develop specific digital strategies and identify requirements for all assignments, including: mobile marketing, email marketing, YouTube, social media,, landing pages/microsites, and website development
  • Track the performance of all initiatives to monitor and assess lead performance, sales conversion, and ultimately the ROI
  • Build reporting tools and templates in conjunction with the technology team
  • Implement tracking and reporting across all campaigns
  • Measure and analyze data during the campaign lifecycle and the overall performance to provide insights and key findings (web, social, YouTube) to other departments, senior management and key stakeholders
  • Self-starter, proactive and passionate
  • Exceptional attention to detail and follow through skills
  • Experience with data and analytics across Web, YouTube, and Social
  • Exceptional communication - deep cross-functional collaboration is required
  • Experience with YouTube Web and social metrics
  • At least 4-5 years experience in online marketing and content marketing
  • Strong technical understanding of digital performance marketing i.e. Paid, Owned and Earned media
  • Strong experience in digital marketing metrics including Sprinklr, RivalIQ, Simply Measured, Facebook Insights, Twitter Insights
  • Creative and analytical experience with Tumblr, Twitter, Facebook, Vine, StumbleUpon, Instagram, Snapchat and other social sites
13

Director Digital Marketing Resume Examples & Samples

  • Establish and drive the acquisition strategy for new customers across online, mobile, and offline channels
  • Work closely with Consumer Products team to develop deep understanding of customer segments and their LTV online/offline/mobile
  • Manage the execution of acquisition initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders
  • Manage online marketing budget across paid search/CPC, affiliates, social media, display, mobile and content marketing channels to achieve financial goals and ROI
  • Work closely with business groups, product, technology group, finance, legal and other internal teams to deliver sound acquisition programs
  • Track, analyze, and inform teams of all key customer KPIs and qualitative feedback and present weekly action-driven plan to impact those drivers
  • Effectively hire, develop and retain a highly effective marketing and analytics team; manage staff to successfully deliver on objectives and assist in establishing operational goals and executing business plans that affect company success
14

Director, Digital Marketing Resume Examples & Samples

  • Digital Strategic Planning – Take the lead in planning all Digital Marketing for the Brokerage distribution channel as an extension of the company’s overall strategic and marketing planning processes
  • Engagement & Acquisition – Using a variety of digital tools and programs, leverage the power of our distribution channels to seek out and engage both current and new clients and customers and engage them to experience our brand —both online and offline. As a top priority, drive acquisition via a digital marketing mix, including microsites, online display, retargeting, email, social media, and mobile engagement. Increase sales through transaction funnel optimization, utilizing industry best practices and continuous A-B testing
  • Develop both targeted and triggered based life cycle campaigns; coordination with business teams on key messages and promotions; execution and deployment of email campaigns; measurement, analysis, communication and optimization of results
  • Digital Leadership and Project Management - Interpret strategic vision of senior leaders, peers, and business partners while working closely with cross-functional teams. Create compelling conceptual solutions and express them in business “friendly” terms, bridging the gap between marketing aspirations and technology execution. Collaborate to understand, communicate and apply business objectives and deliver project specifications. Provide prioritization, oversight and management of digital marketing initiatives. Build out our Digital marketing capability, with both talent and systems
  • Partnerships, Alliances & Influencers – As part of the overall Marketing strategy, establish partnerships with a variety of thought-leaders, experts and distributors and help develop these relationships with a range of Digital, Social and Mobile tools
  • Online Customer Experience – Working very closely with the UX Experience resources, product leadership, as well as IT assets, continually research and identify opportunities to enhance the online customer experience, executing design, content and other UI/UX changes that continue to optimize the customer experience and drive sales
  • Customer Journey – Design and deliver an integrated customer experience across all of Brokerage’s digital assets – primary, micro-sites, and social – with a focus on supporting our mission to “Protect families.” Effectively leverage a variety of Digital tools and programs to continue to build brand loyalty and passion, encouraging community and brand advocacy, and where possible, introducing customers to our brand
  • Talent Leadership and Collaboration - Lead and inspire digital marketing and technology talent to deliver outstanding marketing, content, advertising, events, and projects. Consistently challenge self and team to deliver leading edge products
  • Synergies and Best Practices - Partner closely with cross-functional teams, including channel distribution, product marketing, technology, sales, communications, events, and social media marketing to deliver multi-layered programs. Think strategically to find game-changing new initiatives. Review new technologies and keep the company at the forefront of developments in digital marketing
  • 10+ years recent experience developing and activating Digital Marketing plans with an understanding of the current Digisphere. Must be deeply familiar with a variety of tools, including E-Mail, Display Advertising, Retargeting, Affiliate, U/UX, SEO/SEM, Social Media, and Mobile
  • Documented portfolio of impressive websites with excellent user experience & business outcomes
  • Experience in delivering successful mobile campaigns across mobile web, app, email & SMS
  • Tools of the Trade - Solid understanding of email deliverability optimization and email broadcast tools and services. Familiar with tools like Optimizely, Moz, Google Analytics. Familiarity with content management systems, CRM and Marketing Automation systems. Bachelor’s degree in Marketing or related field
  • Services Experience with a B2C thru B2B perspective – Ideally, candidates will have experience marketing a branded service – requiring a highly-involved purchase decision - to distributors who engage with consumers, leveraging both online and offline vehicles within a competitive market segment
  • Organizational Development – 7+ years of experience managing, developing, motivating and promoting direct reports, and installing/nurturing a Marketing-centric culture. This ability extends to external relationships, too, with key Agency partners. Proven success delivering results with limited resourcespeople, money, and time. Proven success at personally delivering results in a hands-on manner
  • Communication - Clear communicator with excellent presentation skills and the ability to distill an idea into an elevator pitch. Demonstrated track record of developing a concept, presenting, negotiating, and executing with clear results and impact on the business are highly preferred
  • Highly analytical – Must have strong analytical skills with the ability to turn empirical data into insightful, strategic business decisions. Ability to establish metrics and KPI’s for Digital
  • Project and Process - Must have the ability to model complex business questions and issues thoroughly and precisely. Excellent project management skills. Agile management methodologies
  • 10-15% travel is required
  • Experience with HTML, CSS and user experience design
  • Ability to help others recognize their abilities and reach their full potential
  • Effectively develop partnerships and work with others in a supportive and constructive manner to promote continuous growth and improvement
  • Utilize creativity, resourcefulness, critical thinking and sound judgment to resolve a problem and find a well thought out solution
  • Receptive and open to change by being enthusiastic, flexible and forward-thinking
  • Ability to persevere, even amidst the new or unfamiliar, despite difficulties, failure, or opposition
  • Clear understanding of how their job contributes to the goals and priorities of the organization
  • Able to take full accountability for their tasks and commitments
15

Director, Digital Marketing Resume Examples & Samples

  • Enhance and develop new systems and procedures (both technical and operational) to gain efficiencies in producing international websites and marketing assets
  • Draft site maps and Request for Proposals for vendor solicitation
  • Work with Warner Bros. Advanced Digital Services and local offices to enhance opt-ins to local WB databases through newsletters, sweepstakes, and third-party promotions
  • Manage department systems and reports including but not limited to: asset management, territory online marketing activities, weekly production reports, weekly Online Activity Report for WBPI local offices, and post campaign analysis
16

Director, Digital Marketing Mar U Resume Examples & Samples

  • Lead development and execution of PII digital strategic framework
  • Work with in-country digital and technology leadership to develop country specific digital roadmaps to improve digital capabilities across the organization
  • Manage the implementation of digital projects centrally and in-country
  • Implement web analytics and integrate data and analytics into the sales and marketing management processes to enhance effectiveness, experience, measurability of digital capabilities
  • Be the subject matter expert on mobiles sales tools. Lead the development and adoption of mobile sales tools that enhance the sales experience for both the consumer and producer as well as improve sales effectiveness
  • Expand the use of and enhance the effectiveness of digital communications and social media to increase recruitment and sales activity, brand awareness, customer marketing & management
  • Work with business units to deliver an enhanced digital experience that drives customer engagement, creates demand for Prudential products and services, and enhances the customer experience, increasing retention and repurchase
  • Experience in driving organizational change through influence across complex organizations and multi-disciplined teams preferred
  • Knowledge of insurance sales processes and mobile sales tools/applications a plus
  • Knowledge of Digital/Social Media, Direct Marketing, Analytics
  • Excellent writing skills; strong oral communications and analytical skills
  • Outstanding collaborative skills and ability to interface across organizational levels and cultures
  • Strong organizational skills with ability to meet tight deadlines in a fluid, fast-paced environment
  • Knowledge of life, accident & health, and savings products a plus
  • Experience working in a multichannel distribution environment a plus
  • International experience and language abilities preferred
  • Ability to travel 15-20%
17

Associate Director, Digital Marketing Resume Examples & Samples

  • Create and publish engaging content for artist social media properties through daily posts across all relevant social channels and platforms
  • Work with internal Content Managers and agency resources to create content calendars across multiple platforms to support social media activation initiatives
  • Participate in social fan conversations surrounding artists through leadership of social media monitoring, response and reporting
  • Engage in online listening and outreach: day-to-day buzz monitoring and engagement with artist social communities, as well as with bloggers and the general online community, distributing feedback where appropriate
  • Create artist visual branding including social skins and website landing pages
  • Develop, manage and execute online advertising campaigns (SEO, CPC, Social, display, etc)
  • Create and execute strategies to increase artist marketing databases
  • Develop and nurture relationships with relevant social media outlets and blogs/influencers to secure coverage for artist social media efforts
  • Develop, execute and manage mobile marketing strategy across CRM, apps and mobile web
  • Manage all contesting, prizing and delivery to partners
  • Secure branded strategic partners to provide prizes/value for frequent artist promotional programs such as travel, concierge, hospitality
  • Liaise with Business Affairs & Global Digital Business group to ensure proper paperwork exists for all programs
  • Create and distribute online marketing plans/reports
  • Analyze radio, sales, and consumer response data to make informed marketing decisions
  • 3-5 years of social media and community management including hands-on management of Facebook, Twitter, YouTube, Instagram and Google+
  • Understanding of social communication and proven ability to grow online communities including strong public facing social writing skills
  • Familiarity with Social Listening/Analytics tools (ie. Crimson Hexagon, Radian6, Topsy, etc)
  • Deep knowledge of all things social and digital
  • Demonstrated ability to quickly adapt to emerging trends
  • Exceptional Web skills (basic software, hardware and technology background)
  • Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities
  • The desirable candidate must have a solid base of contacts, and the knowledge and ability to balance music marketing savvy with attention to detail, follow up and execution on a multiple project level
  • The candidate must have experience developing integrated and innovative social media strategies while mining the technology space to help build brand awareness and sales
18

Director, Digital Marketing, La Mer Resume Examples & Samples

  • Responsible for driving strategic integration of e-commerce and marketing messaging, in partnership with E-commerce
  • Responsible for Creating vision for La Mer (versus execution only) to drive social media growth and expansion globally, bringing new platforms, ideas and new tactics to the brand
  • Comprehensive evaluation of campaigns to determine ways to optimize and enhance, leverage analytics, modeling and insights
  • Participate in selection, evaluation and subsequent leading digital projects with outside agencies to help La Mer transition to a “digital first” organization
  • Lead development of digital assets including content sites, advertising, social support and content, homepages, e-mails and mobile experience to drive brand awareness, engagement and sales, leveraging agencies and internal teams
  • 8+ years related experience
  • Must be able to travel 10-15% of time
  • The ability to bring new and fresh thinking to help La Mer drive social growth in relevant new channels – broad based thinker, global exposure and insights
  • Being capable of, and possessing the leadership skills to partner with internal and external resources as much as possible to help us drive content expansion to drive optimization and new ways to bring our digital-first mentality to the brand
  • Must be accountable and organized with the ability to handle a multitude of projects
  • Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details
  • Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
  • Luxury goods sensibility
  • Skincare experience and international experience a plus
19

Director, Digital Marketing Resume Examples & Samples

  • Defining and executing digital strategy, ensuring consistency with larger marketing and distribution goals in each territory
  • Develop strategic partnerships that will amplify the AMC and Sundance Channel brand messaging and drive traffic to our sites/platforms
  • Work with the Scheduling, Programming, On-Air, PR, Distribution and Marketing teams, as well as shared AMC Networks services to create and maintain an efficient day-to-day operating system for each platform, long term creative and business strategy
  • Responsible for the strategy, acquisition, development and production of special multiplatform content for the global digital platforms
  • Oversee all content/application development for AMC & Sundance Channel
  • Determine and execute digital media buy
  • Oversight of the overall AMC/Sundance Channel Global digital marketing budget
  • Provide guidance, coordinate workflows and monitor execution with counterparts in regional offices (Miami/Buenos Aires/London/Madrid/Budapest/Singapore)
  • Source and manage external agencies and freelancers
  • Work closely with the AMCN Product development team to ensure website launches, maintain existing websites and make appropriate updates and upgrades
  • Manage AMC Networks International’s affiliate extranet
  • Monitor, review and report on all digital marketing activities and performance metrics
  • Manage 2 direct reports
  • Business or marketing-related degree, with 7+ years relevant industry experience
  • In-depth knowledge of global digital marketing trends
  • Excellent command of English - strong, clear communication and writing skills – a second language is a plus
  • A passion for the entertainment and television space
  • Strong project management and organizational skills; must be able to prioritize
  • Strong strategic thinking and analytical ability
  • Effective brand-management abilities
  • Ability to be a team player and consensus builder
  • Confident, driven and dynamic leader
  • Ability to handle multiple projects under intense deadlines, effectively and smoothly
  • Familiar with Wordpress, Google Analytics, Brightcove, Basecamp, Quicktime Pro 7 and Handbrake
  • Comfortable working in a cross-cultural environment
  • Ability to function autonomously
20

Senior Director Digital Marketing Analytics Resume Examples & Samples

  • Lead and develop strategy for consistent metrics, reporting, testing, analysis, and forecasting to support marketing decision making and improve understanding of marketing performance for individual channels and across all channels
  • Identify actionable insights and provide recommendations for marketing optimization and budget allocation across marketing channels
  • Partner with the product team to develop requirements for tracking, tagging, and sourcing data to support ongoing analysis
  • Integrate disparate data sources and tools (vendor reporting platforms, Adobe Analytics, SAS) to deliver integrated, actionable insights for the business team
  • Work closely with key cross-functional partners (Acquisition Marketing team, Product Management, IT, outside marketing/media agencies, other Analytics teams) to ensure seamless deployment of measurement tools (internal and third-party) and build concise, actionable reporting from them to drive business decisions
  • Vendor management, relationship, and evaluation for data reporting, data visualization, and data integration
  • Create segmentation and targeting strategies to meet various company objectives
  • Anticipate and provide answers to complex issues such as
21

Associate Director, Digital Marketing Resume Examples & Samples

  • Oversee all strategy and implementation of social media, digital marketing, and CRM campaigns, ensuring that campaigns are unique, creative, and are executed concisely
  • Work with all other departments within RED and ‘stache media to make sure that campaigns are consistent and comprehensive and support all sales and marketing efforts
  • Articulate digital marketing strategy and recommendations in meetings and proposals to potential clients
  • Build new and existing relationships with emerging digital apps and tech tools that will help to advance ‘stache media digital marketing campaigns
  • Oversee digital branding efforts for the agency, including building ‘stache media social property base and engagement
  • Have a targeted approach to CRM, working with the team on retention and growth of our CRM data base and overseeing servicing, reporting, optimization and retargeting of meaningful and engaging blasts
  • Lead team in building promotional tools, presentations, and pitches to brands for their participation and soliciting labels and artists for all opportunities
  • Educate labels and clients on SEO best practices; work with digital marketing team to optimize SEO for both ‘stache media and RED Music web presence
  • Actively participate in strategy for playlisting across streaming services; incorporating streaming services into digital marketing campaigns on a regular basis
  • Set and/or gather KPIs for campaigns, ensuring that those goals are met and articulated back to clients in a clear and timely manner
  • 5 years of social media and community management experience across all major social media platforms
  • 5 years of digital marketing experience, writing project proposals, execution, and reporting of such campaigns
  • At least 2 years of experience managing a team
  • Strong understanding of social communication tactics and proven ability to grow online communities
  • Strong data analysis and research skills
  • Familiarity with social listening, experience with tools like Crimson Hexagon, Radian6, Next Big Sound, a plus
  • Familiarity with CRM systems like Neolane, Adobe Campaign, ExactTarget
  • Strong understanding of SEO and web optimization tactics
22

Director, Digital Marketing Resume Examples & Samples

  • Oversee merchandising and content strategy on chanel.com in partnership with the global team and US marketing
  • Initiate local (US) social media strategy and planning in close partnership with global team
  • Coordinate “paid-own-earned’ digital campaign to maximize impact and consistency
  • Manage SEO, and strong involvement in SEM with media team
  • Close collaboration with media team on digital paid campaigns
  • Develop CRM programs to increase customer loyalty
  • Manage all email programs, coordinates with digital CRM team
  • Identify US innovation trends and lead web agencies and other key players in the industry (design, technology, consulting…)
  • Ability to lead and influence all levels
  • Strong understanding of digital technology, lifestyle and luxury brands, creative abilities
  • Ability to deal with ambiguity, and work in a matrix structure with liaison between US and Global teams
23

Director, Digital Marketing Resume Examples & Samples

  • Develop and execute digital campaigns for Fox Searchlight films, from banner creative to social content, microsites and online video
  • Lead creative strategy across all digital properties, working with a variety of agencies and designers to create a cohesive film brand identity online
  • Monitor budgets and development schedules across multiple projects in a dynamic and fast-moving atmosphere
  • Manage the overall brand identity for Fox Searchlight Pictures online
  • Collaborate with the PR team to establish effective content distribution plans and tailored digital outreach strategies for each film
  • Work closely with Searchlight's internal media team and third party agency to build effective and efficient media plans on a film-by-film basis
  • Monitor campaign performance and analytics in real time, and adjusting creative strategy mid-campaign if necessary
  • A strategic and innovative thinker who works well under pressure
  • A passion for good design and natural curiosity for all things 'digital'
  • Strong communication skills are a must, and the ability to interface effectively with internal and external stakeholders
24

Director, Digital Marketing Resume Examples & Samples

  • Work with agencies and internal departments to research, ideate, design and build world-class interactive campaigns in support of theatrical releases
  • Develop, implement, execute and present campaign plans to internal and external stakeholders
  • Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs
  • Establish key performance metrics and provide regular progress reports, sentiment analysis and track budgets
  • Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively
  • Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial partners on integrated programs including social gaming, portal experiences and break-through programs on innovative platforms from development through production
  • Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space
  • Coordinate site launches and/or traffic-driving events with internal/external partners
  • 6+ years’ relevant experience
  • Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player
  • A passionate expertise in Social, Mobile and Digital marketing
  • Creative sensibility a must; International experience a plus
25

Director, Digital Marketing Resume Examples & Samples

  • Manage project specific and day-to-day technical and operational functions of Legacy’s CRM platform. This includes data migration/integrity, integrations of ExactTarget, FanCentric and other 3rd party tools, business development and analytics/reporting
  • Oversee analytics/reporting across all Legacy digital, social and CRM platforms and integrations with with GDB, central research team and 3rd party API data sources
  • Oversee Legacyrecordings.com functionality and content
  • Vet and manage 3rd party developer relationships and integrations with all Legacy digital marketing areas including web, social and CRM
  • Support top level technical and operational website initiatives including security and compliance with corporate mandates
  • Minimum of 3 years operational experience with CRM platforms (ExactTarget preferred)
  • Minimum of 5 years experience with web, CRM and social media monitoring tools
  • Thorough understanding of various data capture techniques
  • Thorough understanding of HTML, CSS and photo editing tools
  • Strong ability to build trusted relationships with colleagues, partners and artist managers
  • Thorough understanding of Facebook, Twitter, Instagram and other social media platforms, along with their individual analytics capabilities
  • Education and/or formal training in marketing, computer or data science fields a plus
26

Director, Digital Marketing Resume Examples & Samples

  • Serve as day to day lead on assigned projects, developing & executing comprehensive digital marketing campaigns, from creative ideation to results analysis, in support of original programming slate
  • Collaborate with programming, marketing, PR, talent, and sales as well as third party editorial partners and agencies to maximize views and build audience
  • Work with both owned social media team as well as talent controlled channels to devise editorial strategy across chosen platforms in support of main content strategy
  • Drive creative approaches to devising impactful campaign strategies at varying budget tiers and across a range of content verticals
  • Optimize drives from YouTube and Facebook to web, social and e-commerce
  • Own marketing KPI’s for all campaigns (views, traffic, social engagement, conversion rates, etc.) including tracking and reporting
  • Drive execution of mobile marketing strategy within native apps, testing multiple notification and onboarding strategies to increase engagement and reduce abandonment
  • Track the performance of all initiatives to monitor and assess lead performance, conversions, and ultimately the ROI
  • At least 6-8 years experience in online marketing and content marketing
  • Creative thinker balanced with data based decision-making
  • Extensive experience with data and analytics across Web, YouTube, and Social, including YouTube CMS and Google Analytics
  • Familiarity with multiple distribution strategies, including TVOD, SVOD, and OTT in addition to digital streaming partners such as YouTube
  • Strong ability to manage both direct reports and within project teams
  • Mobile app experience in online marketing and content marketing
  • Strong experience in digital marketing tools such as Tubular, Sysomos, RivalIQ, VidIQ, Facebook Insights, Twitter Analytics
  • Creative and analytical experience with Tumblr, Twitter, Facebook, Vine, , Instagram, Snapchat and other social sites
27

Director, Digital Marketing Resume Examples & Samples

  • Develop Global Online Marketing strategy for Theatrical New Release and Theatrical Catalog campaigns. Responsible for writing integrated marketing plans, reviewing with Global Brand Marketing teams, selecting and briefing appropriate agencies and managing execution for all online campaigns. Find ways to repurpose or reuse existing Catalog assets in a fresh and unique ways. Present plans to filmmakers and address all questions and requests quickly and tactfully
  • Increase product awareness and purchase intent by overseeing all aspects of online and mobile marketing including social media, viral promotions, media planning, public relations, promotions, trade support and general web development. Supervise Title Manager and Title Specialist for title specific needs
  • Closely align with Warner Bros Pictures Online Marketing team to leverage Theatrical assets when possible and communicate key initiatives to the Home Entertainment Group
  • Work closely with all International teams to communicate online plans, adjust per territory needs, deliver assets and assist with localization
  • Manage relationship with the media agency of record. Responsible for all US online media campaigns including, budget selection, agency briefing, marketing approvals, asset coordination and wrap reports
  • Learn, evaluate and employ Online Marketing best practices, new technologies and new business models for the Global and INTL teams. Educate and inform various WBHEG groups, including Creative Services, Product Marketing, Business and Legal Business Affairs, Marketing Research and Management
  • Motivate and challenge various external and internal vendors and agencies. Develop new opportunities with licensees, publishers, partners, retailers and internal divisions. Regularly set KPI’s for each campaign and distribute performance dashboards
28

Director, Digital Marketing, Lead Management Resume Examples & Samples

  • Responsible for managing a broad range of marketing and promotional activities designed to acquire prospect leads & increase customer engagement through the development of integrated multi-channel communications including direct mail, email, on site display and jump pages
  • Create and manage project plans marketing/sales campaigns inclusive of timelines, marketing deliverables, and execution
  • Effectively coordinate with other departments to support and implement campaigns
  • Collaborate with cross-functional teams to develop strategy and execute accurate and effective acquisition, engagement & retention campaigns across businesses
  • Manage workflow in CRM and prepare and analyze sales pipeline reports and dashboards
  • Awareness of marketing automation and CRM tools is a huge plus
  • Exceptional communication (verbal and written) skills
  • Experience in financial services
  • An entrepreneurial mindset with the ability to collaborate in a corporate environment
29

Director, Digital Marketing Resume Examples & Samples

  • Understanding the need and application for digital content on a variety of platforms
  • This includes YouTube, Facebook, Vine, Snapchat, Instagram, Twitter, Tumblr as well as VR and immersive video platforms
  • Ideation of all content with the studio’s digital marketing team, from the first day of a film’s production to the weeks following the film’s release
  • Mapping out content, both long-term and in real time, with the digital marketing and digital media leads throughout the course of a film’s campaign
  • Coordinate the creation and the capture of all short-form content with the studio’s creative team
  • Handle the delivery and approvals of all short-from video content before delivering to the digital team for optimization and distribution
  • Must also have a deep understanding of how content is being created for various demoes within targeted social advertising
  • Must have a strong understanding of multi-cultural audiences and how to create social content with them in mind
  • Oversee the creation of content for targeted ad campaigns, in collaboration with both the digital marketing and digital media teams
  • This is inclusive of both social video (Twitter, Tumblr, Facebook) as well as pre-roll video for more traditional online advertising (YouTube, programmatic, etc.)
  • Work closely with the international digital team in order to coordinate how they can repurpose the video content you will be creating for the studio here domestically
  • Work across various other departments (publicity, production, franchise) in order to capture content from the set of our films (organic video drops from talent for social, set captures for immersive video, etc.)
  • Deliver regular reporting to the various teams within the digital department on when content will be available
  • At least five years experience in the digital or social content space
  • Strong background in editorial planning and content development
  • Experience with managing social communities and the optimization of social advertising
  • Strong project management skills and an innate ability to multi-task
  • Keen insight into digital consumer behaviors
  • Deep experience working with multiple teams
  • Adept at problem solving and the execution of ideas
  • Established relationships with in the tech community a plus
30

Director, Digital Marketing Resume Examples & Samples

  • Evaluate emerging digital technologies, identify strategic partnership opportunities, advocate for innovation, and employ strategic thinking to connect digital, social, mobile, and evolving media components to the Starz business, ultimately leading viewers to our original programming and driving Starz subscriptions
  • Strategize and manage Starz Original Programming Digital Marketing plans, campaigns and initiatives with the Marketing team to ensure optimization of all programs with a focus on driving viewership, engagement and ultimately subscriptions
  • Pursue partnerships with new/untapped digital platforms, working with the rest of the marketing team to develop innovative and effective marketing programs
  • Maintain robust knowledge of digital media and technology marketplaces and be an ambassador for digital within the business
  • Liaison to internal and external teams to analyze digital metrics and trends to improve and/or add functionality, drive repeat visits, longer time spent on site/page and increase conversions in an effort to improve program performance
  • Create processes, reports and work with internal and agency team to improve website and social engagement metrics. Work closely with the Corporate Research and Analytics group and other sources on obtaining relevant data as it relates to Digital Marketing, consumption of entertainment and our marketing efforts, developing methods to utilize data available, and strategies to acquire data from alternative sources, when necessary
  • Optimize ways to extend the digital campaigns in support of Starz Originals to affiliate partners extending reach of the digital efforts
  • Manage budgets, develop cohesive conclusions and present key findings at the executive level
  • Manages relationships with various business units, departments, consultants and external partners/agencies
  • Significant experience in the entertainment industry
  • Bachelor’s of Art or Bachelor’s of Science degree in Marketing, Communication or similar discipline preferred
  • Minimum seven years of prior Marketing experience with at least four years of Digital, interactive and/or Social Marketing experience as a Sr. Account executive, Brand/Integrated Marketing Manager (or similar role) including specific experience in developing and executing digital marketing plans; Foundation based on the core aspects of Marketing, including Digital, Consumer behavior, and Strategy
  • Prior supervisory experience; Experience in developing and implementing digital strategies with a proven ability to leverage research and analysis to drive strategic direction, best practices and process improvements; and/or training; and/or equivalent combination of education and experience
  • Exceptional people and project management skills; ability to prioritize, multitask, focus, lead and delegate while adhering to strict project timeline and budgets
  • Strong understanding of growth and movement of digital landscape
  • Demonstrated data analysis/research skills. Working knowledge of Omniture and Google Analytics a plus
  • Ability to think independently, self-taught, create and develop ideas that lead to positive change/improvements
  • Ability to accept changes readily, in job responsibilities and the work environment
31

Director, Digital Marketing Resume Examples & Samples

  • Manage the strategy for search, display, and affiliate marketing to drive profitable traffic to our sites and assets
  • Proactively manage and evaluate vendors and provide recommendations to adjust partners and 3rd party capabilities
  • Manage paid and organic search program strategy and results. Must have ability to manage internal search team and external agency and be comfortable challenging partners when necessary
  • Expert level familiarity with key search concepts ranging from bid management, campaign structure, ad testing strategies, match type targeting, and budget management
  • Stay current with key industry developments, new product enhancements and trends
  • Ability to analyze data and draw conclusions to influence direction of ongoing strategy and optimization
  • Design display media prospecting and retargeting campaigns to drive new customer acquisition and repeat purchases
  • Work closely with our affiliate partner to recommend new opportunities for specific partners and campaigns
  • Proactively manage 3rd party product feed health and provide recommendations for improvements
  • Recommend innovative tactics to grow and improve program performance; driven from research, competitive intelligence and analytics
  • Develop and manage direct reports
  • Manage budget and spend planning with a focus on profitable growth
  • Work closely with internal teams such as merchandising, IT, social, marketing, analytics and well as external partners
  • Management of product feed related advertising and optimization (Google Shopping)
  • 6-8 years experience managing marketing programs with at least 5 years managing digital programs demonstrating increasing levels of responsibility
  • 3+ years of experience running large scale search campaigns in Google AdWords, Bing Ads, Yahoo Gemini including experience in product feed related advertising channels (Google Shopping aka Product Listing Ads)
  • Mastery of search marketing concepts and execution, bid management tools (Kenshoo, Marin) and web analytics tools (Google Analytics, Adobe Analytics)
  • Technical understanding of SEO best practices
  • Experience with programmatic and RTB platforms
  • Understanding of affiliate marketing, experience managing programs is a huge plus
  • Experience with e-commerce systems and concepts
  • Excellent analytical and creative skills
32

Director, Digital Marketing Resume Examples & Samples

  • Manage short and long term deadlines simultaneously and effectively
  • Ability to think outside the box and utilize global perspective
  • Demonstrate strong listening, written, and communication skills
  • Aptitude to understand and apply marketing data analytics
  • Previous people management/leadership
  • Computer proficiency (i.e. Excel, Word and PowerPoint); ability or aptitude to learn technical applications quickly
33

Executive Director, Digital Marketing ADF Resume Examples & Samples

  • 10+ years of relevant digital and communications experience
  • 7+ years of experience in digital strategy, digital project management and social media
  • Proven experience in influencer marketing, identifying partners and creating programming / content to support brand initiatives
  • Proven experience in a global / matrixed business environment
  • Active daily life in social media and digital platforms
34

Director, Digital Marketing & E-commerce Resume Examples & Samples

  • Devises strategies to drive online traffic to the company’s websites and in the stores (brick-and-mortar and online store)
  • Develops a strategic plan for achieving E-Commerce sales objectives (bottom line) and continuing to grow Birks’ e-business in an omnichannel approach
  • Leads a cross functional teams comprised of Merchandising, IT, Retail and Customer Service to ensure collaboration with these key functions for E-Commerce management, and accountability by the entire organization for E-Commerce Sales goals
  • Works in collaboration with the Credit & Customer Service team for E-Commerce
  • Develops and manages digital marketing campaigns
  • Utilizes a range of techniques including paid search and SEM, SEO and PPC
  • Masters analytical tools including site analytics, email measurement
  • Oversees the social media strategy for the company in collaboration with PR
  • Manages online brand and product campaign to raise brand awareness
  • Ensures the appropriate branding and brand messages are used in online campaigns
  • Manages the redesign of the company’s websites
  • Improves the usability, design, content and conversion of the company’ websites to significantly increase the size of our email database
  • Plans and controls the budget for E-Commerce and Digital Marketing
  • Evaluates customer research, market conditions and competitor data for online activities
  • Reviews new technologies and keeps the company at the forefront of developments in digital marketing & e-commerce
  • Leads, develops and delivers digital marketing plans in order to reach required traffic, audience or subscriber targets
  • Owns all the requests from other areas of the business requiring consumer contacts such as user surveys, panel testing, email launches, etc
  • Continuously seek new ways to improve the online customer experience across all devices and channels
  • At least 10 years of experience in Marketing, including 3 years of experience in E-Commerce
  • Proactive and solution oriented
  • Creative and autonomous
  • Strong organizational skills & ability to work on multiple projects at once
  • Proven success managing cross-functional teams and external agencies to accomplish key goals
  • Ability to set and manage budgets
  • Ability to work under pressure and tight deadline
  • Understanding of SEO and SEM, how to set up sites and campaigns to ensure they are optimized for search engines
  • Excellent social media practice understanding
  • Passion for online and media-rich, audio-visual products – especially organization brands and new technologies
  • Fluently bilingual in French and English (highly preferred)
  • Good communication skills with the ability to present at a senior management level
35

Director Digital Marketing Technology Solutions Resume Examples & Samples

  • Ensure optimal availability and reliability of assigned applications and define and implement new/enhanced solutions to meet help the business lines in meeting their objectives
  • Providing technological solutions to resolve highly complex, multifaceted problems
  • Setting performance expectations, monitoring performance and providing feedback, both informal and via the performance appraisal process
  • Providing counseling, coaching and arranging for formal training
  • Recruiting qualified staff for application development-related positions
  • Partners with the management team of Information Technology and Solutions departments translating their business strategies/requirements into technical requirements to meet identified needs and selects appropriate solutions that deliver required business benefits and IT objectives in area of expertise
  • Keeps abreast of emerging and future trends, best practices and benchmarking in IT solutions in respect to Systems Development's applications and related architecture requirements
  • Acts as agent of change
  • Ensures the timely development and/or implementation of solutions. Interprets, applies and monitors return on parameters and performance indicators for all new initiatives supported by the area. Interprets and implements a continuous improvement process for production issues to ensure the effective and timely resolution of problems and knowledge transfer
  • Operates as delivery manager for assigned major project(s) with end-to-end responsibility including the definition of requirements to meet business benefits, assessment and management of risk, overall management of project costs, schedule, activities, quality and contract negotiations
  • Informs staff of current and emerging technologies and their potential application in supporting the Bank's business objectives
  • Updates and maintains own technical knowledge, identifies and addresses areas for personal development in order to provide a high level of technical advice and guidance
  • Develops staff's capability to exploit technology and develop skills and expertise to meet current and future business needs by interpreting and applying the strategy, tools and processes developed at Department level
  • Transfers subject matter expertise to other IT practitioners where appropriate
  • Identifies and pursues opportunities to enhance breadth/depth of expertise and knowledge and proactively applies learning on-the-job
  • Actively interprets short and long-term IT strategies with particular reference to the defined area of responsibility
  • Develops and manages section's business plan consistent with IT's strategy, values and policies and the strategy of business partners
  • Uses multiple strategies to attract, retain and motivate the highest caliber of IT staff and builds a cohesive team with a shared vision
  • 5 or more years of experience working in a senior leadership or director-level capacity with extensive experience developing IT strategy and road mapping for an enterprise organization
  • Systems knowledge (existing systems and new technologies)
  • Digital Marketing technology knowledge (new emerging technologies)
  • Experience or exposure utilizing Open Text, Adobe, Hybris, Rscalate, Solr
  • Proven architectural knowledge of mobility technologies
  • Governance experience managing disparate workgroups
  • Business knowledge (understanding of vision, financial objectives/how business functions and core processes interact/the strategic importance of projects, how they relate to Scotiabank's goals, how projects interact/impact of change and/or delays in projects)
  • Process knowledge (scheduling/resource allocation/risk management/systems design)
  • Project Management of highly complex technology projects using Agile/Scrum
  • Vendor Management including contract negotiations and managing outsourcers
  • Management of offshore resources
36

Director Digital Marketing Resume Examples & Samples

  • Lead all digital marketing initiatives including SEO, SEM, email marketing, digital partnerships, retargeting and marketing automation
  • Developed and managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives
  • Drive testing, reporting, optimization and analysis on Channel performance to identify key levers and opportunities for improvements
  • Develop and execute the e--‐Commerce strategy, including mobile app experience, defining the digital customer experience and align with brand tone and voice
  • Drive and support development of content creation across digital channels for the Six:02 brand
  • Evaluate social media and digital initiatives. Monitor/ evaluate and optimize media performance
  • Maintain a thorough understanding of current and emerging trends in digital marketing, social media, technology, fashion and e-commerce
  • Work with Sales Managers to implement strategies and convert customers
  • Be the digital gate keeper of the brand experience and manage team diverse media professionals (copy writers, merchandisers, etc.)
  • Seven (7+) years of experience in a Marketing role, with a focus on digital retail media
  • Experience with Digital Marketing - Google AdWords, Facebook Advertising, Photoshop, etc
  • Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations
  • Bachelor’s degree in business, marketing or related field
  • Data-driven combined with creative thinking, has the ability to translate data into successful marketing strategies
  • A love of Athletics, Fitness and Athletic Apparel a plus
  • Willingness to travel One (1) week per month for business assimilation
  • 7 - 10 Years
37

Senior Director, Digital Marketing Resume Examples & Samples

  • 2+ years' practical work experience in above field(s), a production company, agency or business
  • Strong understanding of planning, budgets, scheduling, pre-production, production, post production, client feedback, and delivery
  • Experience managing YouTube for business, particularly Ad Words paid campaigns
  • Paid social advertising for business via Facebook, Twitter, Pinterest, and Instagram
  • Solid background in digital marketing strategy and holistic interactive advertising
  • Knowledge of B2B social media best practices to attract and retain fans and increase engagement
  • A good eye for identifying unique stories; ability to find new ways to re-package existing content
  • Video asset storage management - internal/external content management video library
  • Experience managing relationships with freelance video venders
38

Director, Digital Marketing Resume Examples & Samples

  • Minimum of 7 years working in social or digital media for entertainment brands
  • Excellent analytic, communication and collaboration skills
  • Demonstrated experience in managing team
  • Proven ability to multi-task in a fast-paced environment and maintain composure under pressure
  • Familiarity with various social deployment and listening tools
  • Willingness to work early morning hours and on weekends, if necessary
  • Passion for pop culture, entertainment and social media
39

Director, Digital Marketing Resume Examples & Samples

  • Oversee multiple areas of Golf Channel’s digital marketing business including Mobile Marketing, SEO, PPC, Email Marketing and Social Media to ensure tactics are aligned and working together to effectively to grow Golf Channel in the digital space and to meet traffic and revenue goals
  • Develop social media strategy and partnerships to ensure Golf Channel ‘ownership’ of the conversation around golf
  • Work closely with news and editorial staff on social media around big events to ensure commentary is consistent with golf channel policies, and big news stories are promoted
  • Work with video and content teams to maximize relevance to the digital audience
  • Manage mobile marketing efforts, including development of launch campaigns for new mobile apps, ongoing efforts to drive downloads & usage and push notification strategy
  • Manage email marketing strategy and develop campaigns that drive database subscribers to GolfChannel.com
  • Oversee SEO & PPC strategy and lead innovative thinking to increase traffic to GolfChannel.com
  • Develop and manage key partnerships with strategic vendors and businesses that grow Golf Channel digital platforms
  • Oversee and fine tune measurement and reporting process for all areas of digital, recommend changes in strategy as necessary and deliver summarized data to senior management regularly
  • Engage key internal teams including website development and product teams, production, creative services, ad sales, ad operations and public relations to ensure timely and effective communication of marketing initiatives and plans
  • Effectively manage resources and digital marketing personnel to meet business goals
  • College Degree
  • 8-10 years digital marketing experience in TV/entertainment or media industry with a focus on promoting live events
  • Proven ability to get results in the digital space
  • In depth knowledge and passion for golf
  • Ability to balance the strategic nature of the role with tactical implementation
  • Strong analytical skills and ability to translate results into learnings
  • Work well in a fast-paced, team oriented environment, and able to successfully manage multiple, concurrent projects
  • Proven ability to negotiate contracts and manage dollars/budgets
40

Director, Digital Marketing Resume Examples & Samples

  • 6+ years of digital marketing/customer acquisition experience
  • A hands-on person, exceptional relationship building skills
  • Demonstrated ability to meet and exceed acquisition targets and a desire to own and be accountable for the online acquisition efforts
  • Deep knowledge of advertising creative development, including an understanding of how consumers engage with direct response media and the levers that drive performance
41

Production Director, Digital Marketing Resume Examples & Samples

  • Manage, lead, and develop a team of 30 people, within 4 teams: editorial publications, creative content, project management, design, and engineering
  • Create and drive the strategic digital content and publishing plans
  • Oversee for the overall content production pipeline of the digital marketing group, from web content and publishing, creative social content, to larger content projects such as apps and platforms supporting our go-to-market actions and regional events in Europe
  • Pilot the overall project roadmap for Europe and 7 languages with close cooperation with the US HQ and APAC region for global cooperation
  • Accountable for overall Blizzard quality, production methods, timeline, cross franchise and project prioritization, ensure franchises goals, and KPIs are met
  • Work closely with the head of digital marketing (DM) planning regarding content projects and digital user experiences to the franchise and game teams
  • Work closely with DM media experts and publication teams to setup the best communications plans along with impact and performance measurement
  • Drive and report on performance metrics to measure impact
  • Implement partnerships with third parties
  • Lead production capabilities with in-house resources or with third parties under global specifications / SLA
42

Director, Digital Marketing Resume Examples & Samples

  • Build compelling, sellable and executable digital based marketing & media campaigns that leverage Live Nation’s online and offline assets
  • Write clear, concise and visually pleasing marketing proposals in response to digital media RFPs
  • Lead internal brainstorming sessions for prospective clients
  • Establish feasibility and pricing through communication with internal and external constituents
  • Develop detailed budgets for proposed digital marketing programs
  • Acquire a complete knowledge of Live Nation assets/capabilities and identify their role in achieving client business objectives
  • Develop Live Nation sales tools such as property one-sheets, consumer research documents, online / offline marketing packages, etc
  • Bachelor’s degree AND 7-10 years experience in ad sales marketing, with experience across digital and social platforms
  • Strong experience developing and writing proposals in response to RFPs
  • Proficient in Microsoft Office applications including Word, PowerPoint and Excel; Proficient in Keynote
  • Experience with online research tools ComScore and Neilsen @plan preferred
  • Creative and strategic thinker
  • Possesses keen knowledge of the latest trends in the online, social media and mobile spaces
  • Extremely resourceful, team player
  • Deadline driven
43

Director, Digital Marketing Resume Examples & Samples

  • Ensure team’s work supports 5 core brands within the Life Time Athletic Event Division to
  • Proven working experience in digital marketing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with Marketing Automation platforms (eg Exact Target)
44

Director Digital Marketing Resume Examples & Samples

  • Digital Strategy and Expertise:provide thought leadership for the NFS&OP organization in this space
  • Brand & Customer Strategy:create win-win digital solutions for both brands and customers that drive consumer engagement and loyalty
  • Project Management: Manage the execution and delivery of multiple productivity programs to hit targets, optimize efficiencies and remain on budget
  • Drivethe day-to-day work of agencies/partners in helping automate some of our key operational activities
  • Analysis: Analyze and understand current operations and industry best practices to inform our programs and investments
  • Decision Making: Take decisions on the recommended components of programs to support productivity and automation initiatives
  • Innovation: Find, test and pilot innovative ways of advancing our digital positioning with customers and in the industry
  • Communication: Good communication skills that help inspire colleagues to care about, commit to and deliver productivity initiatives
  • Collaboration: must be able to collaborate with colleagues in a matrix organization,leading cross-functional teams where appropriate
45

Director, Digital Marketing Resume Examples & Samples

  • Responsible for the development and execution of the digital marketing programs around UFC, NASCAR, MLB, College Football, College Basketball, World Class Soccer, and Studio Shows
  • Build close relationships with agency of record, media partners, and digital vendors to create multiple campaign strategies, execute media buys, traffic creative assets, and champion post-campaign recaps and success stories
  • Support Brand Directors, PR, Sales, and Creative Strategy/Partnership groups for unique collaborations beyond the day-to-day, including FOX Owned & Operated morning show appearances, social influencer campaigns, and blogger programs
  • Work directly with Off-Air and On-Air Creative Team to develop the appropriate assets for various platforms (desktop, mobile, tablet, YouTube, Facebook, Twitter, Instagram)
  • Define KPIs and performance goals to ensure success across every project
  • Stay connected in both proactive and reactive ways to relevant trending content that could give potential viral reach to FS1 campaigns
  • Stay abreast of industry best practices, new and existing media to disseminate ideas, and host educational info sessions for internal teams
  • Manage project prioritization communication with FOX Interactive office and RSNs (Regional Sports Networks) Marketing team
  • 10+ years in digital marketing/media. Previous TV network, sports, or digital agency experience preferred
  • Solid knowledge of core digital marketing competencies including digital advertising, SEM, SEO, and social media advertising
  • Possess strong team leadership skills, and the ability to effectively communicate with executive management (written and verbal)
  • Project management experience and the ability to juggle multiple projects simultaneously while adhering to deadlines
  • Have a strong understanding of digital measurement and metrics tools. (ie. Google Analytics, Omniture, comScore, Facebook/Twitter/YouTube Insights)
  • Deep knowledge of current and emerging digital marketing technologies (ie. Virtual reality, Snapchat, Facebook Live)
  • Experience working in a collaborative work environment
  • Strong skill set using MS Office, Excel, Word, and
46

Associate Director, Digital Marketing Resume Examples & Samples

  • Assist the Head of Digital Marketing with initiatives and objectives for digital projects and campaigns
  • Collaborate with members of the department to ensure cohesive deliverables across mediums throughout all stages of production processes, including reporting
  • Oversee the delivery of management dashboards and scorecards that provide results based on identified KPI’s
  • Stay abreast of market leading advertising campaigns and marketing initiatives related to relevant categories; follow industry trends and best practices
  • Identify collaboration opportunities across the organization
  • Oversee advertising and media agencies, to include planning and execution, agency evaluation, retainer management, review and assessment of agency contracts against established goals, maximizing efficiencies
  • Support internal training and “white papers” to educate the organization
  • Bachelor’s degree in business, marketing, advertising or related field, or equivalent experience
  • Eight years of experience in marketing and advertising, including planning, creating and executing multi-media advertising campaigns
  • Three years of experience in a leadership role
  • Analytical and problem-solving skills to work on complex problems that require in-depth evaluation of various factors
  • Knowledge and experience in digital marketing and the application of technology to marketing programs
  • Change management skills and the ability to set priorities around constant change
  • Self-starter able to manage, train and mentor others
  • Experience in the insurance/financial services industry
  • Agency experience
47

Director, Digital Marketing, Elle.com Resume Examples & Samples

  • Work with Integrated Marketing, Edit and Sales to create innovative packages to monetize Elle franchises, new features and events online
  • Conceptualize and draft client proposals/presentations across categories
  • Seek out and respond to vendors in order to investigate the effectiveness and sponsorship potential of new technologies
  • Analyze costs, campaign results and site features to determine what works in the most cost effective way
  • Provide strategic recommendations as they apply to RFPs and client needs
  • Analyze competitor offerings to keep Elle at the forefront of digital advertising offerings
  • Keep abreast of new technology and advertising trends and bring to the Sales & Marketing teams
  • Manage and mentor Digital Marketing Coordinator, Digital Marketing Associate
  • Implement and analyze processes to streamline idea generation, campaign execution and the creation of sales collateral
  • Manage the execution and client relationship post sale
  • Attend sales calls to present proposals and program recaps
  • Work with research and analytics to continue to develop the Elle digital story
48

Senior Director, Digital Marketing Resume Examples & Samples

  • Minimum of 15+ years of related experience, including substantial experience in Digital Marketing for a leading ecommerce or multi-channel retailer
  • Previous experience leading international marketing teams (non US)
  • Strong strategic and quantitative skills
  • An understanding of technologies supporting impactful digital marketing and social media efforts, including experience with leading reporting tools
49

Director, Digital Marketing Resume Examples & Samples

  • Responsible for the RFP process in entirety, from drafting to summarizing, evaluating, and providing a recommendation for the VP, SVP and EVP
  • Manages the QA process to ensure all technical specifications and requirements are met, and submits launch-ready sites to the VP and SVP for launch approval
  • Enhances and develops new systems and procedures (both technical and operational) to gain efficiencies in producing websites and marketing assets
  • Other duties as assigned by the VP, SVP and EVP
50

Director, Digital Marketing Resume Examples & Samples

  • Lead a team of web, email and social media professionals
  • Work cross-functionally with other business units such as marketing services, product, operations, and sales to advance strategic initiatives
  • Work collaboratively with the greater marketing team and implement the resulting digital marketing strategies
  • Manage and direct all email, web, and social media campaign strategy and execution, reporting and analysis
  • Creatively develop and refine demand and lead generation programs and processes through email, web, webinars, online media, retargeting, and social channels to accelerate the sales cycle
  • Work closely with overall database function to drive synergy and share insights on customer file along with developing a multi-channel view of the customer
  • Define key measures of success, present KPIs, and provide transparency into performance of those initiatives through regularly scheduled reports to management, the product marketing team, and channel owners
  • Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on a rigorous system of scorecard performance
  • Understand and report on traffic trends, funnel analysis, customer behavior
  • Direct and manage security and regulatory requirements related to managing security groups, ensuring appropriate content to different audiences, supporting audit-related tasks, and writing/maintaining department procedures
  • Manage and represent to external partners and vendors when defining requirements that require integration with third-parties
  • Generate and implement test strategies to drive qualified traffic and revenue-building activities
  • Collaborate with and leverage the shared services teams to ensure digital marketing’s success including strategy, customer experience, and analytics
  • BA/BS with significant coursework in IT, marketing, or mathematics. MBA is a plus
  • 8+ years’ experience in direct or database marketing, with at least 6+ years in email/web/social marketing at the strategic, technical and analytical levels
  • Strong management experience; ability to lead and mentor a team
  • Thorough knowledge of interactive best practices like CAN-SPAM Act
  • Knowledge of and comfort with a variety of online tools, inclusive of content management systems, CRM, and web analytics
  • Experience in developing and sustaining A/B testing, use data, and analytics to track effectiveness of implemented programs
  • Financial industry experience preferred
  • Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in Interactive Marketing
  • An innovative, positive, and self-directed attitude – interested in “figuring out” solutions
  • Excellent oral/written communication and presentation skills
  • FINRA Series 24 or 26 license required within six months of hire
51

Director, Digital Marketing Resume Examples & Samples

  • Develop and implement strategies and plans to drive online traffic to the corporate website, track and incrementally improve end-to-end conversion rates, and prioritize website improvements to achieve highest lead generation impact
  • Overall responsibility for the management and upkeep of the corporate website and associated content management system
  • Manage and improve web site design and performance for optimized online presence, user experience and SEO
  • Closely work with product marketing and marketing communications teams to accurately implement and test programs and campaigns; maintain global oversight of tracking and measurement strategies for marketing programs (e.g., web site downloads, syndication programs, social media initiatives)
  • Implement all on-going website changes and updates
  • Manage the website engineering/support contractor including budget responsibility, and troubleshoot website issues and work with internal/external teams for timely and efficient resolution
  • Provide technical leadership to utilize leading-edge measurement and marketing tools and spearhead development of new tools and initiatives that help improve the user experience
  • Build a roadmap of incremental improvements that defines short and long term goals and objectives with milestones and well-defined success metrics
  • Proven track record of developing, executing digital marketing campaigns and managing a corporate website properties – Minimum of 5-8 years of experience
  • Strong web marketing skills to manage all aspects of our website including user experience, SEO and intra-site behavior tracking
  • HTML and related web development skills, including web graphic development/manipulation
  • Familiarity with content management systems, specific experience with Sitecore and Drupal is a plus
  • Good understanding of salesforce.com CRM and marketing automation tools such as Eloqua, or Marketo
  • Strong expertise in web marketing best practices in accordance with web standards with a focus on SEO
  • Experience with Google Adwords, PPC advertising, LinkedIn, Twitter advertising & metrics
  • Experience working in a global, team-oriented, collaborative environment
52

Senior Director, Digital Marketing Resume Examples & Samples

  • Inspire team of digital marketing professionals (email, social, search, web, blogs, UI/UX) to constant improvement
  • Create awareness, leads and conversion around B2B revenue opportunities through integrated digital campaigns
  • Employ customer automation tools and strategies to generate sales-ready leads
  • Drive product leads through multi-step, multi-channel digital strategy
  • Ensure current customers engage with their annual membership benefits through integrated digital retention marketing campaigns
  • Identify new and different ways to engage members and prospects in Advisory Board thought-leadership
  • Leverage social media programs to maximize results
  • Oversee strategy development for the following areas: paid and search advertising campaigns; digital advertising; and web-based campaign planning
  • Set and monitor key performance indicators (KPIs) by channel and customer segments. Continually optimize campaigns and channels to reach and exceed goals
  • Manage external vendor relationships, requirements gathering, roadmaps, timelines and deliverables
  • Minimum 8 years of professional work experience
  • Career that has progressed through a variety of digital teams, with expertise that exudes credibility to internal stakeholders
  • Experience using the principles of user experience to improve website and email performance
  • Excellent creative problem solving skills
  • Experience with Eloqua or another email automation platform, Webtrends, Google Analytics and Sitecore, Salesforce, and social media management tools
  • Excellent matrix management and informal influence skills
53

Director, Digital Marketing Solutions Resume Examples & Samples

  • Understand the needs of advertisers across categories and use that knowledge to inform the creation of world class ad solutions including market positioning, product and/or programming franchises, 3rd party partnerships, & digital extensions to our iHeartRadio tentpole events
  • Work cross-departmentally to support go-to-market strategy & marketing materials for new digital product offerings (iHeartRadio programming, Marketing Solutions, Design, Research, and Sales teams)
  • Lead & support sales roll-out and training for digital products and sponsorship packages
  • Maintain the currency of long term product packaging and positioning
  • Provide internal teams with consistent marketplace feedback to ensure ongoing product iteration & evolution
  • Provide support for Client Solutions team in brainstorming brand-specific opportunities
  • A minimum of 7+ years combined media sales, marketing solutions or advertising agency experience with at least 3 of those years in the online advertising space
  • Ability to build strong relationships with partners and internal team members
  • Self-motivated, driven, organized, detail oriented, able to multi-task and excel in a fast-paced environment
  • An ability to manage challenging and complex projects, driving groups to collective business decisions
  • Excellent oral and written communication and presentation skills
  • Solid understanding of internet marketing, advertising sales, and consumer marketing; experience with both content and data/technology marketing a plus
  • Enjoys working in a fast-paced, dynamic environment
54

Director, Digital Marketing Resume Examples & Samples

  • Develop an end-to-end digital customer journey which lands Concur’s key customer personas into digital properties that meet their needs
  • Combine efforts across search, social and web to understand relevant customer digital paths and landing strategies, and provide Concur prospects and existing customers with a delightful digital experience
  • Identify opportunities to convert prospects into customers by developing a value exchange based on high quality, thought leadership content
  • Work closely with the sales organization to create easier hand-off between digital prospects and sales opportunities
  • Develop practices to experiment and test to quickly pivot to meet the needs of our customers
  • Partner with field organizations to design and deliver specific in-market digital customer journeys, and identify processes for getting relevant, targeted, shareable marketing content and assets on each countries’ website
  • Show measurable growth in quantity and quality of business impact from digital channels
  • Minimum 10 years’ experience in a digital marketing execution and strategy role, primarily within an enterprise corporate environment
  • Possesses a deep understanding of digital best practices and emerging digital technologies, and has the ability to implement them across an enterprise organization
  • Excellent cross-group facilitator of ideas, outstanding collaboration skills with proven ability to work with multiple stakeholders across business lines to accomplish goals required
  • Extremely resourceful, leveraging all resources to drive business performance
  • Flawless follow-through and impeccable attention to details
55

Director, Digital Marketing Resume Examples & Samples

  • Partner with Marketing, Sales, and Product Management teams to plan and execute digital marketing activities aimed at increasing sales leads, sales transactions, and lead relevancy
  • Manage tradeshow event lead generation and lead response / engagement processes
  • Develop and execute the strategy surrounding our e-mail marketing, including development of e-mail nurture campaigns targeting existing accounts and prospective accounts that result in increased demand generation and revenue growth, along with e-mail nurture campaigns with B2C customers. Perform day-to-day email marketing activities including email campaign set-up, customer list segmentation, landing page creation, scheduling, multivariate testing, URL tagging and deployment of one-time, recurring, triggered and dynamic content-driven nurture marketing campaigns
  • Provide digital customer service support across social media channels
  • Provide strategic digital marketing and technology guidance for cross-functional teams to help meet or exceed revenue goals
  • Track and analyze direct and interactive marketing campaigns and use statistical analysis of best results to inform creation of new campaigns, reporting on metrics and trends on a monthly & quarterly basis
  • Work cross-functionally with teams to develop a content asset library for use within a content marketing strategy designed to generate B2B customer demand, drive qualified leads to the sales organization, and support new customer acquisition
  • Advise product management teams on digital strategies, changing market dynamics and new opportunities
  • Initiate and implement copy and digital asset creation for new course launches, e-catalog updates, new products/services and tradeshows
  • Bachelor’s degree in Marketing, Business, Communications or equivalent
  • Two years experience at director level or five years experience as a marketing manager
  • Seven to ten years of progressive digital marketing for both B2B and B2C, preferably within the education or financial services industry
  • Proven track record of delivering digitally driven nurture marketing campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs
  • Strong digital copywriting, design, and content marketing skills
  • Ability to prioritize, multi-task, focus, lead, influence and delegate
  • Proven ability to analyze data and translate customer insights into successful marketing programs
  • Possess a high degree of creativity to find new, compelling ways to reach and communicate to customers
  • Solid understanding of SEO strategy & tactics, including some experience with Google Analytics
  • Working knowledge of Content Management Systems
  • Working knowledge of HTML/CSS related to landing page and email design
  • Adept with Microsoft Office Suite and Adobe Creative Suite
  • Previous experience creating digital marketing strategies that integrate email, social & mobile messages
  • Solid understanding of outbound & inbound marketing principles
  • Ability to persuade, negotiate, and work cross-functionally
  • Ability to rapidly prioritize and react to changing market and organizational dynamics
  • Understanding of user-design, graphic design and interface principles of responsive and mobile design
  • Experience with Marketing Automation software (SalesFusion, Hubspot, NetResults or Eloqua) and CMS Systems (Salesforce or MS Dynamics)
  • Direct supervision of 2
56

Director, Digital Marketing Resume Examples & Samples

  • Establish and drive the acquisition strategy and vision for new SiriusXM customers across digital (online and mobile)
  • Develop media plans to achieve subscription goals within financial targets, demonstrating the ability to translate business strategy into digital marketing tactics
  • Manage digital marketing budget across social media, display, mobile, affiliates to achieve program KPIs including CPAs
  • Agency management - evaluate current set of agency partners. Lead and conduct RFP's to ensure best in class buying, placement and effectiveness. Manage team and agencies to successfully deliver on objectives
  • Track, analyze, and inform teams of all program KPIs and performance to goal, and present weekly action-driven plan to impact those drivers
  • Perform as proactive leader who actively manages all placements to optimize and improve placement daily. Understand how media metrics translate to business metrics and drive performance
  • Actively seek new media channels and capabilities and partner with business teams to test
  • Work closely with lines of business to develop deep understanding of customer segments
  • Develop and drive creative testing and versioning. Understand key drivers of campaign click thru and ability to translate into creative or placement or landing strategies for effectiveness
  • This position will manage a Digital Marketing Manager and agency relationships
  • BA/BS Degree in business or marketing-related major preferred, MA preferred
  • 7+ years in digital and direct response marketing
  • 7+ years of experience managing online budgets
  • Ability to communicate with both Marketing and IT Teams
  • Comparable/related industry required (mainstream subscription services, automotive industry or automotive aftermarket, traditional direct marketing, internet services, entertainment, satellite television, credit card services, or cellular services) preferred
  • Expertise in digital media planning, buying and ad operations
  • Expertise with digital attribution concepts and practices
  • Superior communication of ideas, documentation of plans and relationship building with business partners
  • Excellent presentation skills from business plans to interim reporting to evaluating programs and campaigns
  • Flexible and adaptable; able to smoothly manage change in direction while remaining organized and goal-oriented
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
  • Expertise with ad serving and operations, including tag management
  • Excellent analytical and problem-solving skills
57

Director, Digital Marketing Resume Examples & Samples

  • Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
  • Develop and execute the strategy surrounding our e-mail marketing, including development of e-mail nurture campaigns that result in increased demand generation and revenue growth
  • Bachelor’s degree in Marketing, Business, Communications or equivalent. Masters preferred
  • Two years of experience in a Director level role and managing a team
  • Two years of experience with eCommerce
  • Experience with Marketing Automation software and CMS Systems
58

Director, Digital Marketing Resume Examples & Samples

  • Oversee all aspects of digital strategy and execution, including content and creative development, online and mobile media, promotional planning and execution, site merchandising and enhancements
  • Collaborate with key internal and external constituencies to plan and execute an engaging and relevant online content strategy which clearly supports and communicates LLS success stories, mission activities, and campaign priorities
  • Lead internal and external resources in development of efficient and effective digital media programs that build website traffic, Support lead generation and online donation through a diversified mix including SEM/SEO, Display, Email, Social, and Mobile channels
  • Assess current online communication needs and identify opportunities to strengthen digital marketing activities. User experience and brand identity online
  • Support through design and UX the new website development
  • Investigate, test and evaluate emerging media, content technologies and enhancements that can increase traffic, engagement and donation conversion
  • Provide strategic thought leadership for social media programs and platforms that activate and grow the LLS social community
  • Establish scorecard metrics and dashboards that consistently monitor key digital marketing metrics and identify areas of opportunity
  • Manage workflow and supervise, train and develop a tea
  • Manage creative digital and social agencies
  • Bachelor's degree in Marketing, Master’s Degree preferred
  • 6 - 8 years progressive digital marketing experience; ecommerce experience a plus
59

Director, Digital Marketing Technology Resume Examples & Samples

  • Key Responsibilities
  • 21 years of age
  • Bachelor’s degree or equivalent experience is essential; Master’s degree preferred
  • 7 to 10 years marketing management experience required
  • Minimum of 5+ years’ experience in web engineering building consumer web applications and services, ideally in an ecommerce environment
  • Experience with development and maintenance of content management systems
  • Experience with web analytics and reporting tools
  • Familiarity with Big Data technology such as Hadoop, Hive, Elastic Search
  • Proficient in JavaScript, HTML/CSS, Python, Ruby, PHP
  • Proficient in modern web development
  • Experience with managing APIs and optimizing platform performance
  • Experience with AWS or similar cloud based infrastructure/service platforms
  • Understand security best-practices for modern web apps and ecommerce
60

Senior Director, Digital Marketing Resume Examples & Samples

  • Establish and drive the acquisition strategy and vision for generating sales across digital channels (online and mobile); craft the strategic vision for SXM's major acquisition and promotional marketing programs, developing the short-, medium-, and long-term roadmaps for these programs to achieve demand and sales objectives
  • Develop cutting edge omni-channel digital plans to execute best-in-class consumer marketing experiences across all touch points; .com, mobile, and social media
  • Lead partnership with lines of business to develop deeper understanding of customer segments, audience insights and consumer personas; focus on creating 360 degree personalized experiences for our customers
  • Lead and coordinate strategy to grow online, search and mobile sales capabilities via close collaboration with the Interactive team to ensure cost efficiencies and performance improvements where paid and organic can be better aligned
  • Lead digital marketing budgets across social media, display, mobile, affiliates to achieve program KPIs including CPAs
  • Agency management - evaluate current set of agency partners; lead and conduct RFPs to ensure best in class buying, placement and effectiveness; maintain strong knowledge of marketplace trends, solutions and vendors to focus SXM resources on the most effective methods for continually advancing digital marketing capabilities
  • Drive regular and consistent communication including program check-ins, dashboards and postmortem reports outlining quantifiable results, program analysis and recommendations
  • Perform as proactive leader who actively manages all placements to optimize and improve placement daily; understand how media metrics translate to business metrics and drive performance
  • Continuously create and evolve go-to-market plans, along with development of e-commerce-focused partnerships to create a rigorous focus on marketing efficiency, sales effectiveness, business integration and marketing product innovation
  • Curate and manage the pipeline of innovative digital marketing ideas, driving the operational programs needed to expose and sell concepts to the senior leadership team; embrace test-and-learn innovation, ensuring SXM is early to market on emerging digital and social platforms
  • Lead the enterprise social media marketing and social e-commerce agenda across all lines of business; further define social customer experience model and implement a social media center of excellence model that brings together customer care, content/programming and marketing in a way that drives measureable business results
  • Assess effectiveness of social and digital marketing initiatives and investments; influence investment decision makers with formal recommendations and documentation
  • Collaborate with a cross-functional working group to further define and develop multi-touch attribution and incrementally roadmaps, metrics for success, and test plans for reporting and demonstrating digital effectiveness
  • Build media plans for all business lines within SiriusXM to drive relevant metrics including new channel launches, product line extensions, promotions, and sweepstakes
  • Work closely with business groups, IT, finance, design, legal and other internal teams to deliver acquisition programs
  • 10+ years in digital and direct response marketing
  • 10+ years of experience managing online budgets
  • Excellent interpersonal, leadership, people management and organizational skills
  • Strong analytical skills and the ability to use data to objectively measure results
  • Expertise with digital media platforms a plus (Facebook, Google, Bing Ads, DSPs)
  • Proven web analytics skills (Google Analytics and Omniture preferred)
61

Associate Director, Digital Marketing Resume Examples & Samples

  • Own and execute the digital brand strategy for all MAH Companion Animal & Equine brands
  • Lead the brand’s presence and evolution in digital, implementing best practices and utilizing data and insights to engage and foster stronger consumer engagement across digital platforms
  • Create and foster brand advocates across all digital and social platforms (current and emerging)
  • Responsible for SEO, paid media strategy and activation, website development and maintenance, KPI setting and reporting
  • Manage the digital annual marketing budget
  • 10+ Years Experience
  • Robust experience in Digital Marketing and Brand Management focused in the following areas
  • Experience in the Companion Animal space is highly preferable, but not required
62

Director, Digital Marketing Resume Examples & Samples

  • Direct digital campaigns for display advertising and social advertising
  • Optimize performance of ads, campaigns, and landing pages
  • Oversee copywriting, design, and other elements of execution
  • Explore, evaluate, and pilot new platforms and channels
  • Learn and apply digital campaign best practices
  • Collaborate with other marketing leaders on multichannel campaign design and execution
  • Minimum 5 years of professional work experience in marketing functions
  • Digital media experience
  • Proven record of achievement and career progression
  • Advertising or direct marketing agency experience
  • 8+ years of work experience
  • Hands-on expertise in email marketing and digital marketing platforms
63

Director, Digital Marketing Resume Examples & Samples

  • 4-year degree from an accredited university in Business Administration or related area required. MBA or similar advanced degree a plus
  • 6 years of relevant professional experience in brand activation, media, promotions, partnership marketing, international consumer marketing, and/or field operations/marketing, demonstrating progressive career growth and pattern of exceptional performance
  • Digital Marketing experience strongly preferred
  • Demonstrated ability to balance the interests and demands of multiple stakeholders
  • Hotel property experience, hotel field marketing experience, or related preferred
  • International working experience strongly preferred
  • Continuously improves department, program, team, and job structures and ensures clear leadership accountabilities are in place
  • Puts systems and processes in place to manage department and program performance
  • Establishes and ensures understanding of the scope of decision-making authority for team members
  • Models and holds direct reports accountable for using meetings and other forums to regularly communicate
  • Models and holds others accountable for staying current in area of expertise
  • Shows a strong understanding of the operating principles, resource needs, terminology, and interdependence of all relevant functions to support successful discipline operations
  • Promotes the development of partnerships across teams to solve complex issues and improve performance
  • Ensures compliance with contractual, legal and regulatory requirements
64

Director Digital Marketing Resume Examples & Samples

  • Drive qualified customer engagement across online platforms i.e. SEM/Social/Display, with a keen eye toward personalization and CRO
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customer acquisition to quantify investment and continually refine our process
  • Collaborate with CMO and VP of Sales to design highly effective lead generation strategies but also ensure marketing tactics align with client/business goals
  • Devise strategies that help the business commoditize the data base via multi-channel retargeting to motivate prospect progression thru the sales funnel
  • Provide high-level analytics to VP and leadership teams, offering insight into domestic lead gen performance, trends and cost efficiencies
  • Accurately manage multi-million dollar SEM budget, campaign timelines and resources across multiple domestic campaigns to ensure objectives and KPIs are met i.e. leads, applicants and enrolls
  • Monitor competitive space and tactics , to drive counter strategies which capture online market share through a bleeding edge digital department
  • Lead a high-performance team of marketers; formalize processes, measurement tools and reporting structure to support team goals
  • Perform daily data analysis, uncover insights and opportunities to drive impact and translate analysis into recommendations to marketing and product teams
  • Collaborate with leaders within brand marketing, CRM, digital marketing and product marketing to determine competitive differentiators, brand positioning and prospect motivation to ensure paid messaging is targeted, engaging and strengthens the brand
  • Lead the complete redesign of the paid micro site to drive continuity and CRO best practices aligned with the organic property to improve multi-segment conversion efficiencies for prospects seeking higher education
  • Understand and target key markets and demographics via leveraging advanced functionality such as Real Time Personalization that bakes into a cohesive omni-channel digital strategy
  • Drive innovation through alpha/beta digital testing to increase engagement and combat competitors
  • Perform additional duties as assigned
  • Bachelor's Degree required. Masters level education desirable
  • 5+ years experience in a senior level strategy role
  • 10+ years experience leading and managing engaged teams
  • Deep understanding of digital as well as the marketplace and current trends in media/digital media
  • A proven track record of developing actionable and profitable strategies that drive business growth and brand equity
  • Excellent analytical, problem-solving and quantitative skills
  • Ability to innovate and develop creative solutions to complex problems
65

Director, Digital Marketing Resume Examples & Samples

  • Provide digital strategy to support product development based on customer segmentation, channel and program strategies to optimize lead generation and conversion
  • Work alongside key stakeholders to define the vision, scope, and requirements for digital campaigns to create functional and strategic alignment across digital channels
  • Lead the strategy and execution for domestic and international paid search and social media
  • Oversee strategy, execution, testing, and reporting for email marketing and websites
  • Improve usability, design, content and conversion of websites and landing pages
  • Manage Digital Marketing Specialists
  • Manage all digital agency relationships and budgets to develop and deploy digital marketing strategies that support brand objectives and engage consumers
  • Provide weekly metrics reports
  • Work with other marketing and enrollment team members to ensure full digital integration across all marketing initiatives
  • Keep current with the latest web/mobile, search marketing, display and paid social industry information, trends and opportunities
  • Monitor competitive trends, evaluate relative program positioning, benchmark key competitors, and target areas for differentiation
  • Bachelor’s degree; MBA a plus
  • 4-6 years experience in digital marketing including Paid Search, Website Management, SEO, Email Campaigns, and Social Media
  • Experience in the .edu digital space a plus
  • Knowledgeable in website content management, HTML, SEO and marketing analytics, WordPress experience a plus
  • Basic to intermediate HTML and Photoshop skills
  • Strong analytical skills and metric driven with experience in developing digital marketing strategies
  • Proven record of managing and executing marketing programs that drive customer acquisition and retention
  • Proficient in Google Analytics; other web analytics programs a plus
  • 3+ years experience leading and managing teams, including managing performance
66

Director, Digital Marketing Resume Examples & Samples

  • Provide digital strategy to support product development based on customer segmentation and product strategies. Work alongside senior management and key stakeholders to define the vision, scope, and requirements for digital campaigns to create functional and strategic alignment across digital channels
  • Keep abreast of the latest web/mobile, search marketing, display and paid social industry information, trends and opportunities. Monitor competitive trends, evaluate relative product positioning, benchmark relative to key competitors, and target areas for differentiation
  • Effectively works side-by-side with marketing, IT, agencies and other cross-functional partners to develop and deploy digital marketing strategies that support brand objectives, while engaging consumers
  • Responsible for the Digital Department’s budget including website development and maintenance, outreach and promotion, personnel and operations
  • Oversee the creation of powerful, relevant, brand-aligned digital content to forge and deepen customer activation, product sales, and brand equity
  • Monitor and analyze customer, market and competitive information to improve the effectiveness of digital marketing activities to optimize lead generation and conversion
  • Prior experience supporting Consumer Products
  • Solid understanding of web technologies (including HTML, CSS), CMS, web analytics (including Google Analytics, Hootsuite), marketing, and CRM
  • Prior experience working for a major entertainment brand
67

Director Digital Marketing Resume Examples & Samples

  • Manage the web infrastructure and keep content fresh and engaging while advancing functionality and design
  • Take ownership of digital projects and campaigns from inception to completion while managing business goals and performance
  • Orchestrate the synchronized roll-out of global launch plans and advise on local digital initiatives with global partners
  • Enhance content governance across the web channel with global marketing partners and country webmasters
  • Manage and oversee the relationship with key agencies and suppliers, and ensure their work is linked to business goals
  • Oversee the performance and effectiveness of all marketing automation programs and lead generation campaigns
  • Oversee inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition
  • Work with technology teams to translate business and marketing requirements while launching new functionality and tools as needed
  • Partner with content marketing teams to focus on the end user and keep content fresh and engaging while tracking what works best and why and growing digital content strategy guidelines
  • Partner with IT to manage key digital platforms and custom development needs
  • Implement best practices including guidelines for web campaigns, emails, landing pages, brand campaigns, etc
  • Leverage real-time personalization technology to ensure the right message is delivered to the right person at the right time
  • Perform regular performance audits and user tests, using data to drive decisions
  • Evaluate and provide business rationale for new channels to grow the digital marketing portfolio to drive traffic and enhance brand presence (i.e. SEM, paid media, paid social, etc.)
  • Regularly seek out knowledge and insights to improve and evolve work product and processes
  • Proactively offer digital marketing thinking, ideas, and solutions to business partners
  • Champion digital marketing within the organization and become an agent of change by leading training initiatives
  • Manage and inspire the digital marketing team to deliver to the highest possible standards and inspire other to do the same
68

Director, Digital Marketing Resume Examples & Samples

  • Own the growth for our brands by developing and executing innovative strategies to reach our target audiences
  • Be a thought leader and creative partner for our editorial and development teams to grow our audiences and traffic across platforms
  • Manage a growing audience marketing team to deliver against client deadlines
  • Passionately make data-driven decisions to consistently grow our audience database and traffic
  • Lead cross-functional stakeholders in innovating and developing creative strategies to grow our audience
  • Identify, negotiate, and manage strategic partnerships to help achieve GEMG audience objectives
  • Be data-driven and a creative problem-solver
  • Proven track record in developing and executing digital marketing campaigns
  • Interest in national affairs, politics, business and government
  • Bachelor’s degree required with 6+ years experience in marketing or relevant data-driven field
69

Director, Digital Marketing Resume Examples & Samples

  • Overseeing a team of 4-6 managers across brands, delivering a retention and growth plan to develop members into high-performance SME and retail mavens
  • Oversee affiliates, display (paid social, retargeting, prospecting), local listings channels
  • Developing annual and seasonal strategy plans by brand to support the brand strategy
  • Manage multi-brand budgets, accrual and forecasting processes
  • Steward marketing for both retail and formalwear businesses maintaining profitability targets
  • Manage web-analytics, train team on GAP and web-based reporting tools
  • Manage the DMP/DSP relationships and collaborate on building programmatic media buying capabilities
  • Maintain profitability channel guidance and ROI modeling
  • 6+ years of digital marketing/customer acquisition, retention experience
  • Knowledge of advertising creative development, including an understanding of how consumers engage with direct response media and the levers that drive performance
  • Experience with Adwords, Facebook Power Editor, and Google Analytics a plus
  • Bachelors’ degree from 4 year accredited institution
70

Director, Digital Marketing Resume Examples & Samples

  • Work with leadership and BI to establish relevant KPIs across channels to drive profitable growth across all properties
  • Develop channel specific as well as cross channel marketing plans that help achieve set business goals across each of the Fandango properties. Ensure all plans are measureable, have robust test strategies against them and align with brand, acquisition and customer relationship management goals
  • Work across internal and external partners to design cross channel and re-targeting strategies that help us maximize our growth across the digital ecosystem – leveraging our collective spend and audience reach
  • Introduce programmatic marketing and proficient retargeting strategies to help us develop high value and unique audience growth opportunities
  • Co-lead the development and optimization of a DMP strategy for marketing
  • Bring the disciplines of programmatic, RTB & retargeting into Fandango. Advise and help set up the best operating model and approach across internal and external resource sets
  • Act as a digital marketing thought leader within the business, but also across our studio and exhibitor partners, to inform digital media strategies, audience reach and optimization plans across the industry
  • Bridge strong relationship for us with core digital properties across search, social and display. Ensure we are preferred beta test partners and have enough interaction and thought leadership support from them
  • Partner with leadership to develop out a cross channel attribution model and help build new foundations on evaluating digital marketing spend and channel impact. Evolve this to inform the attribution across offline and online channels
  • Inform and influence offers, promotions and conversion journeys required to drive conversion optimization
  • Expand with efficiency into new digital channels and formats, such as mobile, video and paid social
  • Be a thought leader around ‘growth hacking’ opportunities and digital models that serve our desire for scalable and cost effective growth
  • Ensure robust operations are in place for channel execution, tracking management, and promotional calendar management against team goals
  • Accountable for daily monitoring, optimization and ROI across all channels and test campaigns. Building robust channel report and analysis to inform the team’s planning as well as broader business strategy
  • Facilitate billing, forecasting and budget management across all channels and partners
  • Lead and develop a team of highly motivated digital marketers and channel experts
  • All other duties as defined by the VP of Acquisition Marketing
  • 10+ years of experience in digital marketing positions, with increasing responsibility
  • Previous experience in digital marketing within a fast paced consumer business is a must. Experience within an Ecommerce business preferred
  • Experience leveraging a DMP to grow overall market share and marketing cost efficiencies across the digital landscape
  • Experience in driving success through programmatic marketing a must
  • Proven experience setting channel KPIs that help elevate the role of each media partner while keeping overall ROI optimized. Must have previous experience in successfully influencing the justification of channel expansion and KPI evolution in support of broader business goals
  • Mastery of core digital channels such as PPC, RTB, display, affiliates and paid social desired
  • Ability to balance a highly analytical, metrics focused approach with the strong creative mind needed to develop breakthrough campaigns
  • Deeply analytical and data driven; Candidate should be proficient with CPA, LTV, attribution models, and cohort analysis. Experience with Omniture and Google Analytics is desired
  • Proven ability to lead robust testing strategies across multiple KPIs and campaigns
  • Bias toward action and strong sense of urgency without compromising executional excellence
  • Strong interpersonal skills that foster teamwork, build confidence and support for one's ideas
  • Ability to work in a complex culture, serving disparate needs
  • A Bachelor’s degree required
71

Director, Digital Marketing Resume Examples & Samples

  • Member of Digital Council along with Global, EMEA & APAC, responsible for influencing the global digital strategy, digital UX, toolkit to support local digital requirements
  • Management of the team that will deploy e-store solutions to emerging countries. Responsible for determining the composition of the solution and tailoring for local market as required
  • Work with Project Manager, Country Business leads, Information Technology and external capability providers to understand scope, budget, tradeoffs, through e-store solution design, e-store launch and ongoing management
  • Work with regional, country and global e-commerce leadership teams on developing capability and implementation roadmaps that where applicable can be incorporated in global e-commerce application and create a cohesive user experience
  • As needed manage any common e-commerce software selections and implementation. This includes managing and defining the RFP, communication to vendor, contract negotiations, business requirements and selection
  • Work with Global Digital Marketing Leadership to provide strategic direction for digital marketing tactics or best practices that can be leveraged across countries
  • Work with PANDORA digital agencies and providers such as Google, Facebook, Twitter, etc. to ensure that best practices, learnings and thought leadership are available and communicated to all countries. Organize and conduct Digital Marketing Business Reviews
  • Manage the implementation of global CRM Digital marketing capabilities. Provide thought leadership into the development and deployment of CRM capabilities. Review and approve country eDM calendars and programs in line with Global guidance. Develop regional CRM rollout plans, facilitating and driving local systems integration and implementation
  • Manage the development and implementation of customer and digital analytics capabilities to support marketing segmentation, audience building and customer journey & conversion metrics for offline and online sales
  • Develop approach and implementation plan for improving the PANDORA Club participation in the Americas
72

Director, Digital Marketing Resume Examples & Samples

  • 4+ years of Digital Media/Marketing including an emphasis on digital media planning and buying
  • Prior project management, team leadership experience or agency management
  • Social Media Platforms including planning, buying and optimizing
  • Programmatic Media and the use of data to inform planning, buying and optimizing
  • Digital Reporting Tools including ComScore, Datorama, NetRatings Suite & Google/YouTube Analytics
  • Big Data and the ability to grow and target first party audience segments
  • Data Management Platforms including the organization and analysis of audiences and the deployment of cookie data
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Docs
  • Understand the essence of connecting consumers to entertainment brands
  • Appreciate technology and its growing place in the evolving world of marketing
  • Lead strategy and guide media team to align with greater campaign themes
  • Manage direct reports and agency partners
  • Juggle multiple projects, set priorities, and meet deadlines in a very fast-paced ever changing environment
73

Director, Digital Marketing Resume Examples & Samples

  • Lead client projects involving digital solutions for the Financial Services industry
  • Develop and improve methodologies to deliver digital programs compromising of innovation, experience strategy, digital delivery and data
  • Architect and drive the go-to-market process for digital solutions tailored to Financial Services clients
  • Support new business opportunities and prepare proposals and client presentations
  • Eight years of experience in Financial Services industry expertise in banking, insurance, or capital markets; expertise in retail banking or life insurance is preferred
  • Bachelor’s degree in an appropriate field from an accredited college/university
  • Knowledge of digital and multi-channel technology across web, mobile, and contact centers
  • Competence with data management and understanding of modern data analytics
  • Understanding of digital-led operations, including marketing and product management
  • Demonstrated track record of leadership, client management, and project management with an accomplished executive business development track record; travel may be up to 80-100%
74

Director, Digital Marketing Resume Examples & Samples

  • With a strategic mindset this position will be expected to guide and grow our digital department, both through service offerings and resources
  • Responsible for managing the Digital Department’s teams through clearly set expectations for direct reports, evaluating performance and making recommendations to aid in their career growth
  • Oversee the creation of powerful, relevant, brand-aligned digital content to forge and deepen engagement and customer relationships
  • Understand the Hand Tools & Storage business to identify linkage opportunities to the existing and future business, within Global Tools & Storage, and external partners
  • Experience working for a large global company
75

Senior Director Digital Marketing Resume Examples & Samples

  • Oversee the creative development of media, content and other marketing collateral required to support sales and marketing, on all mediums and platforms including digital, social and experiential
  • Drive the development of cross-discipline plans as they related to creative, web and brand and work closely with gathering inputs from all stakeholders, including creative, media, social, PR, content development, partner marketing and other relevant teams
  • Provide creative direction and feedback to internal creative teams to ensure all is on brand and aligns with the company strategy
  • Deliver creative design assets needed for each campaign, in a timely manner
  • Work collaboratively to define/shape our brand and enhance positioning through customer driven insights and competitive understanding
  • Understand the competitive landscape and develop ideas and solutions to establish brand differentiation and brand affinity
  • Accountable for the complete brand experience customers receive from every communication and touchpoint. This includes all media, website experience, marketing, merchandising, and customer interaction. You will develop the company’s playbook for building and maintaining brand identity and consistency
  • Partner with cross-functional teams to ensure communications and execution are on-brand, on-message and delivering against business objectives
  • Represent Company at trade shows, trade association and client meetings to promote products and services
  • Demonstrate an ability to lead and develop talent at all levels, knowing how to motivate and inspire, while clearly communicating expectations
76

Director Digital Marketing Resume Examples & Samples

  • Identify and pilot new capabilities in digital marketing for transfer to Regional Business Organizations and Tech Hubs; explore new business models that digitize customer interactions
  • Develop strong understanding and prototype Amgen application of new data streams, complex ontologies, hierarchies and time-frames that are being applied to analysis of medication outcomes by payors, hospitals, employers and government
  • Develop baseline customer net promotor scores and forecast improvement impact of Digital Health Programs
  • Baseline uptake and persistence statistics on various health technologies (i.e. apps, EHR tools, micro-targeting)
  • Identify, prototype and pilot technologies to streamline data integration and preparation from a wide range of sources — claims; molecular and laboratory; electronic medical records (EMR); patient registries; consumer demographic and behavioral; imaging and natural language; and emerging, novel, real-world data, such as from wearable devices
  • Explore uses of social media and its role in shaping perceptions as well as a source of important customer data and perception
  • Align key stakeholders, facilitate consensus, and manage cross-functional teams to ensure that assessment / implementation activities (e.g., conceptual modeling, co-creation workshop, human factor studies, prototyping) are executed efficiently and successfully
  • Serve as the upfront TDI point-of-contact for the rest of the organization to generate ideas and support problem identification. This can include
  • Run design thinking workshops
  • Manage any additional work needed to refine solution hypotheses before they are ready for preliminary assessment
  • Manage communication with PTs throughout Stage 1 of the TDI process
  • Maintain and facilitate productive and collaborative internal relationships with the patient centricity group, customer experience group, patient and provider advocacy teams
  • Responsible for the selection of technologies to prototype and pilot each year; responsible for MVP determination, design, product roadmap, product scope
  • Wil advise on design research and resource allocation
  • Will advise in the development of sprint plans and scrum ceremonies
  • Will provide quarterly reports on digital-driven change in how brands are evaluated and healthcare decisions are made by customers (patient, physician, payer, employer)
  • Ensure digital initiatives are incorporated in the broader region and brand strategies
  • 3-5 annual prototypes/pilots of emerging technologies for transition to Amgen regions
  • 3+ years experience in pharmaceutical marketing
  • Experience in technology business development and external collaboration terms
  • Regulatory Device, Privacy and Design Control experience
  • Software development in the healthcare sector
  • Experience in leading release of products in an iterative fashion
  • Proven experience in defining vision, strategy and implementation of digital marketing solutions that will improve the consumer experience
  • Ability to manage digital and mobile initiatives to promote consumer migration
  • Broad knowledge of user experience principles and digital channel best practices
  • Experience managing entire product lifecycle - from strategic planning to tactical implementation
  • Product planning strategy experience
  • Must have deep understanding of the product, business and competitive landscape
77

Director, Digital Marketing Resume Examples & Samples

  • Grow Digital Acquisition & Revenue: Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, natural search/SEO, affiliate, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and marketplaces, and some social media
  • Manage Agency Performance: Supervise external agency relationship for key channels including paid search, natural search/SEO, affiliates, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and marketplaces,; provide strategic direction, help prioritize tactics to improve performance, and ensure accountability for quality execution
  • Oversee Budgeting, Forecasting & Reporting: Manage annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs
  • Drive Continuous Optimization: Seek optimization and growth through continuous cadence of A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more
  • Drive Digital Innovation & Shift to Mobile: Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and learning opportunities that help drive the business
  • Support Omnichannel & CRM Strategies:Support digital strategies to drive brand growth from an omnichannel strategy including geo-targeting to boost store traffic, cross-channel purchasing, and other omnichannel customer segmentation opportunities
  • Develop Acquisition Campaigns & Partnerships:In partnership with brand marketing, ecommerce and CRM teams, identify and lead large-scale, multi-channel, 360 acquisition campaigns
  • 5+ years management experience leading a team of digital specialists
  • 8+ years of digital marketing experience in ecommerce with a proven track record in driving customer acquisition and revenue growth
  • Exceptional understanding of all aspects of digital marketing and analytics, especially paid search, natural search, display, and retargeting
  • Strong proficiency in digital trends and best practices
  • Strong business acumen with ability to think strategically and innovatively
  • Strong experience in managing agency relationships
  • Excellent communication and persuasion skills. Ability to develop and lead Board and CEO-quality presentations by translating complex digital concepts into digestable content
  • Proactive, collaborative, organized, curious, problem solver with “can-do” attitude
78

Director, Digital Marketing Resume Examples & Samples

  • Defines and implements the eCom Digital Marketing Strategy and Budget for the US, Canada and other countries as defined - for Armani and AX sites
  • Manages direct marketing manager/specialist and organic/paid media specialist to implement plan
  • Supports buy and merchandising in events definition and advertisement management
  • Monitor and report on wholesale on-line marketing trends and promotions
  • Collaborates with Creative to drive the creation of assets needed for various tools and refreshing the site - for special photography (still lifes)
  • Manages the overall marketing calendar in conjunction with Director(s) Diffusion/Luxury
  • Monitor and report on competitor analysis
  • Monitor and report on back-end tools and analytics (google, adobe, webranking, acknowledge, etc.)
  • Collaborates with copywriter on all content on the site, and marketing materials - as needed
  • Responsible to drive KPIs - improve traffic, customer engagement, clicks through and resulting sales, etc
  • Participate and evaluate social media plan for all brands to drive sales
  • Oversee the site change out pages in tandem with the Merchant team for Luxury and Diffusion
  • Related projects from time to time, as requested
  • Monitor and suggest site enhancements as market develops and changes
  • Collaborates with Milan to define and set up media budget and media plan
  • Minimum of 5 years Digital Marketing experience
  • Strong Powerpoint, Keynote and Excel required; Photoshop and InDesign a plus
  • Strong analytic capabilities required, both quantitative and qualitative
  • Ability to pull data from various resources and translate it into trends, actionable plans, and reporting templates
  • Experience working with e-mail Marketing platforms required (preferably Sales Force Marketing Cloud or Adobe Campaign)
  • Exception analytical skills
  • Proficiency in all major search engines and their user interfaces
  • Google AdWords, Omniture, Google Analytics, SEO, SEM, Affiliate, PPC
79

Director, Digital Marketing Resume Examples & Samples

  • Create a digital marketing culture that transforms the way CMD marketing professionals utilize digital channels to position and message our value proposition and drive demand
  • Drive strategy and tactics to improve brand equity & relevance and create a customer experience that is acknowledged by customers as the best in the industry
  • Implement digital initiatives that have a direct and measureable impact on CMD’s Customer Allegiance Score (CAS) performance, customer communication and overall customer satisfaction with Thermo Fisher Scientific
  • Develop merchandising and promotional plans based on analyses of customer viewing patterns, browse paths, content interest and community activity
  • Design strategy and tactics to drive web and mobile traffic, page visits and site metrics, customer conversions and demand generation (SRLs) which improve marketing ROI
  • Collaborate with CMD Vertical, BU and Regional marketing on product and application content needs that are important to customers and communities
  • Interface with Corporate Marketing to ensure alignment on go-to-market digital strategies and capabilities needed to improve merchandising effectiveness and results
  • Utilize data-driven analysis to assess environmental, food & beverage and clin/tox markets and identify new prospects with buying interest. Utilize social channels to reach and connect with influencers in the segments
  • Build digital dashboards that track real-time customer activity through all digital channels and consult with marketing managers on emerging customer trends & opportunities
  • Provide training and support to increase digital knowledge, capabilities and performance across the CMD marketing community
  • Bachelor's degree in marketing, business or e-commerce; MBA preferred
  • 10+ years B2B digital marketing experience with demonstrated proficiency in core online merchandising techniques/technology, search engine optimization, social media and web analytics
  • Proven capabilities in developing online business strategy to drive customer engagement and growth in revenue (service, support, merchandising, order/quote, training)
  • In-depth knowledge of integrated marketing and digital disciplines: audience identification and analysis, targeting, experience design, digital production and online analytics
  • Ability to travel 10-25%
  • Strong collaborative and influencing skills to navigate through matrixed organization
  • Significant experience in building and leading high-performing marketing organizations
  • Excellent strategic thinker with superior written and verbal communication skills
  • Collaborative approach to developing and sharing strategy, tactics and analytics
80

Senior Director Digital Marketing Resume Examples & Samples

  • At least 8-10 years’ experience in editorial and digital content creation for software/technology marketing organizations
  • Bonus skills/experience: Account Based Marketing, video analytics, HTML/CSS, Tableau, experience working in industries such as Market Research, CPG, Retail
  • At least 3-5 years’ experience in leadership roles within marketing
  • Ability to analyze & interpret metrics around content performance and adjust strategy accordingly
  • Knowledgeable and experienced in SEO best practices, online marketing, social media, digital journalism, and content syndication
  • Stays current on industry best practices
  • Creative thinker and innovator
  • Demonstrates a positive attitude in gaining insight from team experiences and is receptive to feedback
81

Director, Digital Marketing Resume Examples & Samples

  • Actively and consistently support all efforts to simplify and enhance the customer experience
  • Leads marketing strategy and oversee execution of programs targeting the mover segment
  • Communicates strategic goals and training details to Sales Channel owners
  • Manages assigned marketing sales goal
  • Uphold the Charter brand in all online mediums including marketing tactics, company website pages, and external sales partner websites. Understands Charter core values and products
  • Leverage best practices for digital creativity. Integrate the functional aspects of online media from display through landing page and through the e-commerce buy-flows, maintaining the most appropriate message at each respective touch-point. Sync with online team partners for sales and conversion metrics to better improve online sales and customer experience
  • Integrate closely with Media (corporate and field) on performance across key metrics refining as needed. Understands most efficient use of resources and timing to maximize value of all campaigns
  • Coordinate with internal strategy teams on identifying segments and proper messaging unique to the online space
  • Manage agencies in integrating social media into marketing campaigns as well as create Face book specific campaigns, sweepstakes, contests and promotions
  • Develop, maintain and communicate online campaign calendars for all targets, products, offers and geographic areas; manage change control & creative versions
  • Coordinate with internal teams such as IT & customer service in development of campaign launches and maintenance releases
  • Partner with relevant business functions, the field and external vendors to determine targets and schedules; strategize and implement applicable tests; analyze campaign performance across key metrics and ensure flawless execution
  • Knowledge of marketing strategies and procedures
  • Extensive project management experience
  • Ability to think strategically while understanding key critical details
  • Ability to analyze/interpret data and continually evolve based on key learnings
  • Strong leadership capabilities that allow one to have extensive impact and influence in a collaborative fashion
  • Ability to make decisions and solve problems while working under pressure
  • Ability to prioritize and organize effectively
  • Ability to use personal computer and software applications (i.e. Microsoft word, Excel, etc.)
  • Ability to develop a team and foster a team environment
  • Marketing project management experience (8-10+ years)
  • Experience managing external agencies (8-10+ years)
  • Knowledge of cable television products and services in addition to the required qualifications
  • Cable experience (8-10+ years)
82

Director, Digital Marketing Resume Examples & Samples

  • Works synergistically and collaboratively with the International Digital team, Digital Media Director, Digital Publicist, and Media Director a daily basis to ensure regular communication amongst all necessary parties
  • Responsible for the RFP process in entirety, from drafting to summarizing, evaluating, and providing a recommendation for the VP and SVP
  • Other duties as assigned by the VP and SVP
83

Director, Digital Marketing Resume Examples & Samples

  • Bachelor Degree in Business, Marketing or a related field
  • 7-10 years of experience in integrated marketing
  • 3-5 years direct experience in digital marketing
  • Ability to thrive in a matrix organization
  • Strong written and verbal presentation/communication skills
  • Demonstrated history of success in high accountability, results oriented organization and the business perspective and acumen to continue to advance
  • Digital merchandising experience
  • Direct e-commerce experience strongly preferred, ideally within a multi-channel e-commerce business
  • Mobile marketing experience
84

Director, Digital Marketing, Biosciences Resume Examples & Samples

  • Leads the development and delivery of the Division’s Digital Marketing Strategy, Annual Operating plan, processes and technology implementation, as well as reporting and thorough ROI analysis
  • Develops and integrates all the BID digital channels and optimizes the mix to ensure superb customer experience while meeting efficiently and effectively the business objectives
  • Partners with the business cross-functional teams to develop, execute and measure integrated digital marketing campaigns, aligned with business goals and engaging our customers in loyal and satisfying relationships
  • Collaborates with eBusiness and IT teams, across the organization, in development and adoption of technology to enable, support and enhance digital marketing
  • Accountable to achieve eCommerce revenue, EBITA, and all digital marketing KPI targets as mutually established with the business
  • Provides strategic guidance and develops the members of the digital team to ensure they are staying up to date with changes in the digital marketing space
  • Represents the Division’s needs in digital and ebusiness projects and teams across divisions and groups at Thermo Fisher Scientific
  • Influences and educates the wider BID marketing organization to adopt and deploy new marketing media and emerging online (web and mobile) marketing and selling tactics and technologies
  • 8+ years’ experience in customer-driven digital marketing, advertising, or eCommerce from consumer or technology industries
  • Proficiency in all aspects of online marketing programs using Google AdWords, Display, and paid social networks such as Facebook, Twitter, LinkedIn and YouTube
  • Extensive experience in successfully leading large, and remote teams of digital marketers who consistently deliver creative, customer engaging marketing digital programs
  • Experience with planning, executing, and tracking large marketing budgets
  • Proficiency in developing content strategies while considering user experience and SEO
  • Understanding of basic user experience (UX) design and capturing the most from your content. Must be comfortable with HTML programming
  • Analytics report design and strategy - understanding the appropriate KPIs to show success and setting appropriate metrics and targets; Experience with web analytics platforms (Google Analytics, Adobe Web Analytics, etc.)
  • Excellent communication skills and ability to present to senior leaders on a regular basis
  • A passion for learning and testing new marketing best practices
  • BA/BS in major in business or technical field; MBA, advance degree or equivalent professional experience preferred
  • Minimum of 8 years of progressive experience in Digital Marketing
  • Excellent process improvement skills and track record
  • Demonstrated ability to operate independently with broad guidance against a framework of defined business objectives
  • Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly
  • Strong time management, organizational, planning and prioritization skills
  • 20-25% travel
85

Director, Digital Marketing Resume Examples & Samples

  • Translate the U.S. business strategy to the digital arena, leveraging owned digital assets to deliver on business objectives. Lead the strategic direction for email, mobile, search, social and websites. Serve as digital point of contact for brand teams, ensuring appropriate prioritization of digital assets across brands and alignment with brand media campaigns
  • Manage direct reports including leaders of website, eCRM program, social media and content management
  • Lead the transition of the CRM program to eCRM
  • Develop the web strategy and oversee the management of the US owned digital channels including mobile and desktop consumer websites as well as HCP website. Optimize websites for best-in-class user experience. Partner with Marketing Operations (CMO) team and external agencies to optimize websites to win relevant searches (SEO and SEM) and drive CRM enrollment
  • Develop strategy and direct execution of owned social media initiatives (i.e. Facebook, Instagram, etc. brand pages). Work in partnership with the Consumer Resource Center (CRC) leadership to achieve consistency between customer service and brand marketing social media tactics
  • Establish eCRM program strategy, target identification, promotion planning and touch point timing. Provide guidance on execution by the CMO team. Partner with the CMO team to track and optimize the program to achieve annual objectives and deliver the P&L commitment associated with it
  • Develop and direct the deployment of HCP Digital and Relationship Marketing strategies in support of U.S. Medical Marketing programs; establish the HCP RM program strategy, targeting and touch point timing. Partner with Brand Management team and agency partners to manage program content, offerings, measurement and optimization
  • Co-own with brand teams, global media manager and agency our digital media strategy, including SEM
  • BS or BA degree or equivalent required, MBA preferred
  • Minimum of ten years of relevant CPG or OTC brand marketing experience, with 5+ years’ directly leading and developing the vision and strategy for digital, social, eCRM and eCommerce marketing programs. Other relevant/similar industry and/or agency experience will be considered
  • Proven ability to communicate vision & strategy to brand marketing, senior management and agency partners
  • Proficient in evolving and emerging digital marketing techniques, technologies and best practices
  • Skilled in analysis and problem solving. Ability to translate market insights and changing market dynamics into successful business plans and evolving the plans, based on data, to deliver results
  • Excellent project and financial management skills
  • Excellent interpersonal and relationship building skills with a proven track record of leadership that delivers business results. Must be able to communicate effectively and collaborate across functions and agency partners, with strong written and verbal communication skills
86

Director, Digital Marketing Resume Examples & Samples

  • Maintain and enhance the digital infrastructure for the internal and external websites including content administration
  • Manage the lead generation process across Honeywell Aerospace, including optimization and reporting and analytics, using best practices to monitor success
  • Lead search engine optimization, pay-per-click and retargeting efforts
  • Manage global social media campaigns, organic and paid, as well as community engagement
  • Oversee marketing automation, including processes and nurturing programs
  • Develop necessary applications, including digital marketing support, search engine optimization, development and promotion
  • Continuously strive to improve the quality and effectiveness of all marketing communications
  • Work with vendors and agencies to accomplish necessary tasks
  • Integrate efforts with social media, media relations, marketing communications and employee communications
  • Work with cross-functional Aerospace team to consolidate website properties and reduce overhead
  • Ensure global legal and regulatory compliance for online and direct marketing communications
  • Ensure efficiency and ROI on all paid campaigns, and develop and execute strategies for testing new online and offline channels
  • Manage large team of direct and matrixed reports, providing growth projects and constructive feedback for mutual benefit
87

Director, Digital Marketing Resume Examples & Samples

  • Coordinate the planning, maintenance, and accessibility of the company's owned and paid digital marketing assets along with the advertising and promoting content across all digital channels
  • Lead Search Engine Marketing strategy, including, but not limited to PPC and SEO methods
  • Responsible for coordination, design, and content of the MNC section of the corporate ADP.com website as well as the individual country's websites to ensure consistency across all properties
  • Ensure the website is current and layout, positioning, navigation, content etc. are all monitored for maximum performance
  • Develop a digital marketing plan that blends seamlessly with the overall MNC marketing campaigns
  • Assist with marketing communications and work closely with IT and brand departments to ensure compliancy with corporate brand guidelines
  • Solid knowledge of website analytics tools (e.g. Google Analytics, Google Search Console, Google AdWords, etc..
  • Knowledge and experience with creating websites, digital ads, wireframes, video/image/infographics preferred
  • Leverage analytics and experimentation (A/B testing and multivariate) capabilities to innovative marketing strategies and collaborate with Marketing Operations to report KPI's to the MNC business
  • Ensure content on all sites is updated appropriately based on new and updated products / services while maximizing search optimization
88

Director, Digital Marketing Resume Examples & Samples

  • Pitch digital lifestyle, music, social and technology partners to secure features, visibility and marketing opportunities
  • Work closely and collaborate with internal stakeholders (primarily the market leads/product managers, publicity, social and content teams) to create innovative marketing and content initiatives with digital partners
  • Seek out new digital opportunities and technologies to secure meaningful marketing presence for artists and projects
  • Direct and manage any 3rd party/external digital marketing efforts and evaluate and present results of such efforts
  • Attend and contribute to all relevant internal company meetings and provide department head with timely feedback and follow-up
  • Prepare regular digital marketing and partnership status reports
  • Keep the marketing department abreast of emerging technologies, platforms and potential partners
  • At least 5 years of relevant and progressive digital marketing experience
  • Passionate music fan with broad knowledge of music (across labels, genres and decades) and the current digital landscape
  • Established network of relationships within the digital entertainment and media spaces
  • Highly effective organizational, problem solving and time management skills
  • Ability to prioritize tasks, projects and clients in an ever evolving environment
89

Senior Director, Digital Marketing Resume Examples & Samples

  • Lead the digital marketing strategy for the brand across campaigns and key beats, driving clear decision-making and key stakeholder alignment with business unit, studios and senior management
  • Drive social media strategy, development and execution for all Call of Duty title launches across various social platforms including, but not limited to; Facebook, Twitter, Instagram, YouTube, Snapchat, Twitch, etc
  • Manage owned Call of Duty channels such as Callofduty.com and its associated properties, working with external agencies, internal partners on strategy, execution and optimization, looking for unique ways to use data to create bespoke sit experiences and increase player personalization all within a mobile first approach
  • Drive execution intelligence, insights and delivery using key digital and social, analytics and CMS packages including Netbase, Spredfast and Tubular. Utilize learnings to inform and support the creative approach and drive KPI's across platforms and campaigns
  • Partner with the international digital marketing team to develop a global strategic approach leading to locally relevant social content, and digital plans
  • Work effectively with internal cross functional teams including Consumer Marketing, IT, PR, Game Studios, and Sales
  • Drive digital innovation with key partners such as Facebook / Instagram, Twitter, YouTube, Snapchat, and Amazon
  • Build and support our player communities online with fresh content strategies that drive further engagement across channels
  • Deliver new programs that best utilize our player data to deliver personalized content
90

Director, Digital Marketing, DE Home Resume Examples & Samples

  • Advanced knowledge of HTML
  • Experience working with a Content Management System and ability to chart the path for next level enhancements
  • Familiarity with the Adobe Analytics (Omniture) Suite
  • Plan, develop and execute on digital marketing plans that support company’s integrated marketing campaigns
  • Create, coordinate and plan digital marketing budget
  • Lead company’s online paid media advertising efforts across different advertising platforms, including Google AdWords, Bing Ads, Facebook and Twitter (and more) to meet ROI and cost-to-acquire requirements
  • Provide guidance to the company on brand strategy and implement that strategy throughout the digital customer experience
  • Oversee company’s social media strategy and processes, including content publishing, campaigns, promotions, contests, customer interaction and support, and e-commerce capabilities
  • From a brand and content perspective, utilize established e-commerce best practices to increase online sales of new and existing customers throughout the web, mobile and social media experiences
  • Work with Digital Conversion teams to create best-in-class online customer experience
  • Manage content production in multiple formats (articles, web pages, infographics, video) across company’s online web site and digital assets
  • Report on success, improvements, tests and optimization through agreed upon metrics
  • Collaborate with Sales, Marketing and Communications teams on marketing and brand campaign initiatives
  • Continually explore new digital and innovation developments to find ways to more effectively communicate and meet business objectives
  • Commitment to personal development, sharing best practices, and building competencies across teams
91

Director, Digital Marketing COE Resume Examples & Samples

  • Drive consistently positive customer experiences across customer types, brands and channels through CE Team consultation and adoption of Executional Excellence Guidelines
  • Customer and engagement data quality that is sufficient for analysis and insight development
  • Digital IQ of the organization
  • Ability to engage with customers in new ways (e.g. more personalized, new channels, new ways of integrating channels). A Primary Care social channel strategy for HCPs and Patients that is implemented by Brand and Customer Marketers
  • Framework for thorough engagement and impact analyses. Thought leadership in experimentation with respect to digital engagement and channel mix tradeoffs. Training others in marketing on how to interpret digital engagement analyses, draw conclusions and develop action plans
  • Thought Leadership in the area of future channels and platforms for engaging with all customer types
  • Maintains up-to-date knowledge of latest digital marketing platforms and channels, and communicates those to the broader Marketing organization (and to Primary Care as appropriate)
  • Identify and support ways across the BI portfolio to continually leverage advancements in multichannel communication innovation to partner, connect, inform, and engage with customers
  • Generates recommended opportunities for Brand Team demonstration projects
  • Supports execution of relevant innovation opportunities
92

Director, Digital Marketing Resume Examples & Samples

  • Director, Digital Marketing
  • Work closely with the regional marketing team and local teams to formulate strategy and oversee & implement marketing campaigns
  • In conjunction with SVP marketing, produce regional marketing strategy and advise onhow to maximise digital elements into all marketing campaigns
  • Serve as the digital brand advocate and the central hub of information to lead cross-functional internal marketing teams and external partners
  • Build on digital partnerships with agencies for campaign development, digital marketing and creative execution
  • Understand the creative and work on the development of the digital content distribution strategy. Stay up to speed on digital creative and usage across the campaign, platforms and/or tactics ensuring it aligns with the relevant strategy and targets
  • Manage & continuously improve the database
  • Be experienced in utilizing different digital channels to increase awareness & traffic
  • Produce ongoing reports related to marketing activities for the brand
  • 10+ years experience in an integrated marketing role (events/promotions, online/offline marketing)
  • Must have managerial experience
  • Knowledge of digital ecosystem & social media platforms (e.g. Google analytics, and social media platforms)
  • Creative yet analytically minded, able to be very hands-on and able to work in fast-paced environments
  • Excellent command of English with other languages a plus
93

Director, Digital Marketing Resume Examples & Samples

  • Bachelor’s degree, 10+ years of digital marketing experience including programmatic media and 5+ years of managerial experience required
  • Experience working in and/or providing digital marketing services to an organization with a collection of brands. Record of working successfully across multiple functions and presenting to senior leadership
  • Has an advanced understanding of digital advertising (programmatic, direct, social, search, etc.) and media industry trends, developments, and technologies. Demonstrates use of this knowledge to then present and deliver business building strategies
  • Digital or interactive marketing/media agency experience desired
  • Proven track record of leveraging research/analysis to drive strategic direction, best practices and process improvements
  • Proven leadership skills and ability to influence others at a senior level to achieve strategic vision
  • Strong working knowledge of and experience with various web/advertising/digital technologies, platforms and usability practices to deliver an exceptional online consumer experience
  • This individual must have strong analytical, data interpretation, and critical thinking skills
  • Experience effectively presenting information and responding to questions from groups of managers and customers
  • Proficient in Excel, Word, and PowerPoint. Experience with MS Visio and MS Project
  • Possesses a spirit of intellectual curiosity, creativity, and innovation
94

Director, Digital Marketing Resume Examples & Samples

  • Responsible for managing the entire online campaign activities including idea generation, creative direction, technical specification management, data collection, audience strategy and campaign reporting
  • Responsible for managing the digital team that includes Manages, Manager of Media and Advertising and the Co-ordinator, Media and Creative Services in the day-to-day marketing duties to ensure all projects are on time, on budget and on strategy
  • Manages the QA process to ensure all technical specifications, creative and media requirements are met and data capture takes place
  • Manage the Media Agency and the Social Media Agency. Providing them with strategy and direction on a per film basis
  • Manages third-party vendors through the proposal and development process of social media graphic campaigns
  • Develops ideas for fan loyalty programs and social engagement strategies crafted per film campaign
  • Works closely with the publicity/promotions team attending events & functions (PA tours) leading real-time social coverage
  • Acquires social handles and URLs for all upcoming films
  • Manages the WB Canada website and social pages in conjunction with the Global Website managers in Burbank and local agencies
  • Moderates user comments on all social pages
  • Attend weekly/monthly team conference calls
  • Provides ongoing updates to the team on digital and social executions both internal and competitive
  • Analyze all film post reports and make recommendations for future programs
  • Min. 5-7 years experience in Digital Marketing
  • Min. 5 years Managerial experience
  • Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
  • Must have excellent communication, negotiation and analytical skills
  • Must have solid working knowledge of marketing, strategic planning and financial & competitive analysis
  • Strong organizational skills required to effectively manage multiple projects as at time
  • Ability to manage internal and external Web development efforts from inception to successful completion
  • Ability to interact diplomatically with various divisions and various levels within our partner companies
  • Ability to prepare ongoing activity and status reports regarding campaign activities
  • Solid understanding of the web development process, including requirements gathering, analysis and design, development tools and technologies, release and version control, contemporary testing methodologies and deployment management
  • Experience with the digital ad technology landscape and all the various solution required to execute digital data powered campaigns
  • Experience leading and organizing cross-functional teams for web and software development efforts
  • Must know suite of work applications (Excel, Word, PowerPoint, Google Presentation, Keynote, etc.)
  • Strong technical background and experience-should be familiar with timeframes and procedures for web and app development
  • Strong project management skills, with ability to multitask and manager small to large projects in a cross-functional environment
  • Preferable knowledge of CMS-driven websites
  • Solid understanding of current web-enabling technologies
  • An understanding of mobile platforms and application development
95

Director Digital Marketing Resume Examples & Samples

  • Identify opportunities for digital marketing improvement on the Healthcare Unified Technology platform
  • Set priorities on enhancement requests from the field based on potential impact to the enterprise
  • Have the ability to distill complex business issues and strategies to highlight insights and actionable recommendations in a concise and persuasive manner
  • Possess a high energy level, sense of urgency, creativity, decisiveness, and ability to work well under pressure
  • Able to balance the demands of multiple assignments and staff development while pushing the intellectual envelope in search of solutions to complex problems
  • Possess strong interpersonal/communication skills with professional staff, senior level executives and the community at large
  • Exemplify excellence in all areas of strategy development, including project management, business analysis, problem solving, recommendation and consensus building
  • Creative thinker who regularly seeks innovative solutions to complex technical/business problems
  • Exhibit broad understanding of the digital market, leading trends and changes, and local business climate
96

Director, Digital Marketing Resume Examples & Samples

  • Minimum of 10+ years of work experience in a B2C and B2B organization as a Digital Marketing leader, including 5 to 7 years of on-line marketing experience with strong focus on analytics
  • At least 5 years of people management experience strongly preferred, excellent leadership skills with the confidence to lead, manage and engage team members
  • BS degree in Business or related field
  • Ability to excel at both the strategic and executional level
  • Experience acting as a digital leader influencing senior leaders and building support for initiatives
  • Strong experience with conversion optimization, marketing automation and CRM required
  • Significant SEM/SEO and social media experience
  • Experience in website optimization for branding and demand creation activities
  • Strong ability to manage external vendors and agency partners
  • Ability to synthesize data and analytics from a wide variety of sources into concise, actionable insights and recommendations
  • Ability to collaborate with cross-functional teams and influence decision making across all levels
  • Strong ability to develop and implement plans while continuously monitoring results and implementing continuous improvement methodologies
  • Innate ability to stay in tune with and take advantage of emerging technology trends and platforms within web/digital marketing
97

Director, Digital Marketing Resume Examples & Samples

  • Direct and approve creative processes for all internal and external site builds
  • Compile 90-day plans, editorial calendars for content management purposes across online properties
  • Manage larger initiatives coming out of key marketing and distribution partners
  • Secure features and develop relationship with online partners
  • Manage digital paid media campaigns with Project Manager and media agency
  • Brainstorm and manage contests, giveaways, and other digital projects
  • Work with our internal teams to clear and schedule content as created by artist or label
  • Advanced level artist relations and/or third party distribution experience in a consumer-focused environment
  • 5+years’ experience in digital marketing
  • Knowledge of Photoshop, InDesign, Illustrator, HTML, CSS
  • Experience strategizing and executing digital marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on)
  • Strong existing relationships with online partners, especially partners such as Facebook, Instagram, Twitter, Shazam, Musical.ly, Tumblr, etc
  • Experience securing online coverage and features with key platforms
  • Experience with influencer marketing strategy
  • Build and manage artist budgets to support online marketing
98

Director, Digital Marketing Resume Examples & Samples

  • Directs development of personalized and responsive designs which are unique to patient and healthcare provider audiences
  • Works with VP Marketing Operations and Analytics to define enabling capabilities, infrastructure, and processes to ensure seamless execution, measurement, and continuous improvement
  • Defines strategy and manages ongoing optimizations of SEM and SEO to ensure we are effectively and efficiently managing our web presence and resources
  • Manages and maintains digital agency relationship to ensure high engagement and quality deliverables that deliver measureable results aligned with core strategy
  • With VP Marketing Operations and digital agency, builds infrastructure to support digital integration into systems, call centers, CRM platforms, etc
  • Leads and directs all creative, copy, and technology development of website
  • Leads the collaboration and integration activities across functions and businesses to ensure content and experience is customer focused and that brand positioning, integrity, and core messaging are maintained
  • Develops, optimizes, manages digital plans and budgets, including website design/development, digital media, SEM/SEO
  • Creates social infrastructure on the corporate and local level, in partnership with Sr. Director Field Marketing and PR, including establishment of processes, procedures, code of ethics, roles and responsibilities etc. for social engagement
  • Leads education and adoption of social engagement in the organization
  • Creates/manages monitoring approach to identify opportunities, manage risk, and ensure appropriate/impactful engagement
  • Defines and manages internal/external resources to ensure appropriate, timely, and meaningful engagement in social media
  • Leads and manages SEM strategies and programs via agency and field marketing team to optimize investment, drive engagement, targeted awareness development, and qualified lead generation
  • Manages execution of national and regional SEM programs via digital agency
  • Defines and integrates links and connectivity to other Fresenius business as appropriate to address customer needs
  • Integrates with Medical office to ensure relevant content, navigation, and engagement of HCP target audience
  • Manages and prioritizes ongoing digital updates, maintenance and enhancements to continuously align with customer needs and current technology
  • Minimum 10+ years of marketing experience which includes: 5 years dedicated digital experience, including depth of experience in scratch development of patient facing website creation that involves multi-centers and high involvement disease condition; 3 years heavy engagement across social media platforms, including deep knowledge and experience of utilization in healthcare setting
  • Experience in digital, CRM, and multi-media that spans multiple customers in the healthcare/pharmaceutical area, with a strong lean towards consumers/patients; includes working knowledge of healthcare professionals
  • Successful Leadership Experience; Management Level Communication & Computer Skills
  • Tact and Professionalism; Sound business acumen
  • Problem Solving Skills & Ability to Implement Positive Change
  • Clear Understanding of Process Improvement Methodologies and Tools
  • Critical thinking and change management principles
  • Customer centric mindset
  • Analytical and quantitative skills; Depth in data driven marketing, segmentation, personalization and targeting techniques
99

Director, Digital Marketing Resume Examples & Samples

  • Develop the digital marketing vision and create a roadmap for implementation
  • Prepare business cases for new opportunities and present to Executive leadership for consideration
  • Lead the execution of a complete web overhaul project focused on strengthening the user experience
  • Strengthen the Digital Marketing organization, develop the team, and manage the budget
  • Participate as a subject matter expert on digital innovation projects
  • Strengthen Marketing’s relationship with USG’s customers, sales, business units, IT, and external vendors
100

Senior Director, Digital Marketing Resume Examples & Samples

  • Manage and execute a demand strategy and tactics to support the company’s business objectives (e.g. revenue, qualified leads, brand presence, awareness)
  • Manage SEM efforts
  • Use digital metrics (e.g. site traffic, visitor paths, conversion rates) to optimize online marketing spend
  • Optimize the performance of landing pages, special promotions, content and product placement by working with the marketing operations team
  • Coordinate with corporate marketing, field marketing and communications to align online activity with broader campaign initiatives
  • Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
  • Set inbound lead goals and measure results
  • Oversee media spend and search against performance metrics to optimize results
  • Develop buyer-centric Web site navigation
  • Develop and leverage content to be used across multiple channels in the appropriate formats
  • Understanding of marketing automation best practices, core digital technologies and practices
  • Marketing automation platform
  • Social media platforms, monitoring tools
  • Search engine marketing tools
  • Business intelligence tools
  • Ecommerce platform
  • Content Marketing platforms
101

Director, Digital Marketing Resume Examples & Samples

  • Act as strategic partner and internal digital marketing agency to global demand marketing, brand awareness, and inside sales
  • Manage an internal team, external agencies, and work across multiple groups within and outside of the marketing organization
  • Strong balance of analytics/data and creative/design
  • Passionate about B2B lead gen, digital advertising, brand awareness. Experience with web content strategy, localization, paid media, owned media, site merchandising, testing and analytics
  • Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of ROI analysis
102

Director, Digital Marketing Resume Examples & Samples

  • Engages audiences with the company's digital platforms through the creation and execution of digital content, social engagement, and technological innovation
  • Devises strategies to drive online traffic to the company website
  • Tracks conversion rates and making improvements to the website
  • Manages a range of digital marketing techniques including paid search, SEO and PPC
  • Oversees the social media strategy for the company
  • Reviews new technologies and keep the company at the forefront of developments in digital marketing
  • Guides teams in implementing data-driven and user-centered methodologies to optimize digital experiences across dotcom, mobile and emerging platforms to drive KPIs. Guides team in developing best-in-class processes to collect data, client feedback, derive insights and inform business intelligence and product decisions
  • 7+ years of experience in a digital marketing with a focus on both the B2B and B2C marketing experience
  • Experience building and managing multi-channel acquisition strategies, including but not limited to search, social, paid, retargeting and email marketing
  • Experience leading a small team to achieve outsized results
  • Strong business partnering experience across multiple departments; ability to successfully collaborate cross-functionally to achieve company goals
  • Experience managing and completing cross-team projects; Ability to project manage/prioritize multiple projects simultaneously
  • Demonstration of critical thinking capabilities, exceptionally analytical and quantitative; an ability to turn data into marketing recommendations
  • Naturally curious and driven to find creative solutions that others haven't considered; Have an A/B testing and optimization mindset
  • Positive energy, a team player who thrives on the thrill of scaling new, innovative solutions, and enjoys being part of a high-energy collaborative team
  • Analytics oriented with a strong follow through and high sense of urgency
103

Director, Digital Marketing Resume Examples & Samples

  • Lead the Digital Marketing Team to provide best in class approach for Web, ecommerce, Social and community brand connections, and marketing automation functions. Work with metrics and analytics group to gain customer insights and drive revenues. Integrate web seamlessly with other direct marketing efforts
  • Manage several web and ecommerce sites for Clinical group of Pearson including pearsonclinical.com; HelloQ.com, Talentlens.com and others
  • Develop digital marketing roadmap including plans to integrate and consolidate our web presence to a fewer number of websites
  • Understand latest trends, innovations & emerging platforms in the digital marketing space. Constructively leverages the latest technologies to meet strategic goals. Utilizes knowledge of a variety of online tools, including content management systems, CRM, and web analytics to drive growth in digital utilization and revenues
  • Provide thought leadership to organization in digital marketing
  • Lead the overall vision, strategy and execution for digital marketing including SEO/SEM, ecommerce utilization and social marketing. This role will play a pivotal role in driving growth of the company’s digital presence and interactive marketing plans
  • Work with internal and external partners to implement strategy
  • Work with marketing strategy team to implement integrated approaches to customer communications and customer buying journeys
  • Work closely with customer segmentation and analytics team to incorporate usage patterns and trends for a continuous improvement cycle
  • Lead team of 4-6 direct reports to drive vision, process and data
  • Develop overall digital marketing strategies—e.g. what approaches are most engaging for customers and what are the triggers leading to the current buying/purchasing patterns. Help define and manage a social media strategy for Pearson Clinical
  • Understand and measure all stages of the customer acquisition funnel from awareness to transaction. Develop strong digital list acquisition and sales pipeline building activities
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Implement and refine lead scoring and management systems for handing off leads to sales organization via Salesforce.com
  • Build trusted relationships with leaders in corporate web development and digital marketing groups as well as other related groups to understand business needs and implications on digital marketing priorities
  • Works collaboratively with cross-functional partners such as product management sales operations and customer service to ensure efforts are well coordinated to maximize impact
  • Diverse experience in digital marketing
  • Technical knowledge of appropriate web infrastructure and approaches to drive efficiency and effectiveness
  • Knowledge of traditional direct marketing methods such as catalogs and print and understanding of how these integrate with web/ecommerce approaches
  • Bachelors degree in related field; Master’s Degree preferred
  • 8+ years of experience in digital marketing with at least 4 years at the management/strategy level. Experience in direct supervision of an internal team and external web contractors
  • Possesses strong leadership skills and analytical ability plus strong oral and written communicator. Creative yet sensible
  • Innovative, positive, resilient and self-directed attitude – interested in “figuring out” solutions and learning new approaches
  • Additional training in marketing modeling, computer science, mathematics, statistics or related field highly desired
104

Director, Digital Marketing Resume Examples & Samples

  • Strategize in partnership with the U.S. Franchise Marketing team to drive and elevate digital and social marketing of SPT series throughout all windows of distribution
  • Develop breakthrough and buzz-generating online, mobile and social initiatives supporting internal and external distribution partners with a focus on increasing awareness and digital consumption
  • Manage paid media agency relationship and negotiate and execute paid media campaigns (creative approvals, delivery, reporting) by show to encourage conversation and increase fan-base
  • Function as digital expert on all SPT brands with an eye towards identifying and maximizing earned media value
  • Strategize and execute paid influencer activations to drive series awareness
  • Manage and consult with SPT brand leads on global digital extensions
  • Manage and consult with SPT Licensing & Merchandising team on digital retail platforms and product rollouts
  • Identify and educate all teams on emerging innovative solutions and digital competitive initiatives
  • Maintain a roster of relationships across the digital landscape (Facebook, Twitter, Google, YouTube, Snapchat, Pandora, etc.) with an immediate ability to execute both short and long-term marketing goals of all SPT teams
  • Manage SPT’s “Social Listening Projects” leading day-to-day efforts tracking consumer response to all marketing initiatives as well as SPT-distributed series, while reporting on detailed sentiment to ensure the strongest pulse on social conversations
  • Lead the execution of assigned projects focused on promoting franchise growth, driving ancillary revenue streams, and delivering against SPT objectives for multi-windowed lifespan of properties, including VR/360 initiatives
  • Work with internal teams, including Current Programming, Production, Creative Services, Media Relations, Consumer Products, Home Entertainment, International Distribution, Research, Finance and Legal groups to form strategic alliances, ensuring all opportunities are fully realized and objectives are being met
  • Collaborate with other Sony divisions (Corporate, Theatrical, Music, PlayStation) to create and execute synergistic efforts across brands and platforms
  • Act as official liaison for all digital platforms and own relationships with internal and external partners’ digital teams, social agencies, social sites, third party sweeps, and online databases
  • Manage the development and execution of digital promotional partnerships ensuring kickoff with internal and external colleagues, inviting input and feedback from key stakeholders, managing timelines and ensuring seamless execution from development to completion and timely post-merchandising
  • Create show URL’s and social profiles, and oversee social profile setup and management
  • Partner with network digital/social counterparts to recommend and capture content for sustain and support with media when necessary, as well as managing talent-based social initiatives (Facebook Live, Live Tweeting, etc.)
  • Facilitate social promotion of official store products, launches or auctions with partners, talent, PR, etc. Create and execute digital extensions of online stores, monitor social feedback on products or product requests, optimize merchandising strategy in online stores
  • Provide consultation and support for and share digital marketing strategies with worldwide SPT Marketing team
105

Associate Director, Digital Marketing Resume Examples & Samples

  • Lead digital strategy, branding, content and overall creative vision for superstar, established and emerging artists
  • Manage creation, build, edits of online properties (Facebook, Twitter, YouTube, Instagram, Tumblr, official website and other sites appropriate to artists and label)
  • Assess new partners and develop new opportunities
  • Manage email marketing communications for artists throughout projects
  • Report on analytics across online properties to Project Manager and others as needed; ensure audience development and growth in online engagement
  • Work with our intern and others on such as video edits, research, partner outreach, analytics reports, etc
  • Direct/manage relations with independent marketing companies
  • Conceptualize and manage delivery of assets for all content-driven promotions
  • Manage, analyse and report on performance of digital initiatives
  • Highly organized and able to work in a collaborative manner across numerous active artist campaigns
  • Strong experience and knowledge in digital paid media strategy, planning, execution and analysis
  • Experience in creating engaging and impactful visual content across multiple formats and channels
  • Must be tech savvy with deep understanding of current & forthcoming technologies
  • Experience with cross-promotional marketing and branding
  • Candidates should be creative, innovative, organized, detail-oriented and resourceful. Must be able to prioritize and multi-task
106

Director, Digital Marketing Resume Examples & Samples

  • Contribute to the US Digital Strategy
  • Monitor digital marketing budgets and execute allocation/fulfillment as necessary
  • Bachelor's degree required; MBA preferred
  • 7+ years experience in digital marketing with proven track record of driving brand growth through social media platforms
  • Highly organized, analytical and creative
  • Strong user understanding and demonstrated expertise in web content, usability, architecture, development, technology and digital trends to deliver the best user experience in the most technically efficient manner
  • Must have the ability to understand the marketplace including trends and cultural behaviors
107

Director Digital Marketing Resume Examples & Samples

  • Minimum of 8 years relevant experience leading a digital marketing team
  • Proven digital platform builder with a strong track record of leveraging digital channels and enhancing a brand through online capabilities
  • Track record in B2B, financial services or professional services marketing and communications leadership
  • Advanced copywriting skills adapted for a range of communication channels
  • A keen eye for design and visual detail and intuitive user experience
  • Track record in executing content across social networks
  • Strong understanding of a range of digital marketing tools and technologies
108

Director Digital Marketing Resume Examples & Samples

  • Oversees and manages the development and implementation of digital marketing strategies to support the company's products and services. Serves as a day-to-day lead between Communications and Marketing Services (CoMS) and business area management, providing strategic counsel and implementation support of communications and/or marketing strategies and initiatives. Defines and executes digital marketing strategy for CoMS team to deepen customer relationships, nurture prospects and persuasively tell Fannie Mae's story. Monitors client satisfaction and proactively addresses any client issues
  • Able to identify, understand and resolve client issues. Thinks creatively and provides strategic solutions. Builds client commitment and engagement around strategy. Adds value and creates impact for clients. Establishes a trusted advisor relationship with clients and is considered a strategic partner in achieving partners' business goals and objectives
  • Collaborates both within own group and across divisions to deliver consultative, strategic solutions to clients and align their business priorities to CoMS digital capabilities. Works seamlessly across internal and external communications disciplines - brand, advertising, content marketing and public relations
  • Coaches and mentors subordinates to achieve performance goals that are aligned with division and company goals. Assign and manage development staff assigned to particular projects and provide technical oversight as needed. Identifies career development opportunities for direct reports. Provides frequent, informal feedback to subordinates to aid in individual career growth and development. Plans, documents, and manages the performance of subordinate managers and/or staff. Provides for professional or technical growth through assignment, mentoring, or training
  • Seeks to understand the direction of the company. Serves as a role model for delivering the company's messages and supporting its vision
  • Manages budget for area of responsibility
  • Ability to leverage the mix of digital channels to advance business goals including web, mobile, direct/email marketing, search and social. Rationalize footprint where possible and/or expand presence as appropriate
  • Define and report meaningful measures of success across digital marketing efforts
  • Manage and chart the future of digital marketing assets
  • Evaluate, recommend and source marketing technology to meet current and go-forward needs for corporate websites. Work closely with technology partners to define the digital marketing road-map and implementation plan
  • Understand existing digital marketing tools and technologies utilized
  • Design customer experiences based on customer insights and business needs
  • Experience working with Agency partners to leverage outside expertise and best practices
  • Ability to manage, inspire and lead an effective team