Specialist Digital Marketing Resume Samples
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Specialist Digital Marketing Resume Samples
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RR
R Rau
Rosendo
Rau
81335 Alanna Stream
Boston
MA
+1 (555) 571 4742
81335 Alanna Stream
Boston
MA
Phone
p
+1 (555) 571 4742
Experience
Experience
Chicago, IL
Digital Marketing Specialist, eDM
Chicago, IL
Hackett and Sons
Chicago, IL
Digital Marketing Specialist, eDM
- Plan, execute and measure results from new business email marketing campaigns
- Develop strong awareness of how email marketing fits into the customer journey to ensure joined up messaging and creative with channels higher up the marketing funnel
- Manage accurate workflows in campaign set up with core suppliers (e.g. global eDM agency, telemarketing agency, Amstelnet, QSS)
- Provide weekly and monthly new business starts assumptions for planned campaign activities falling under the above category
- Proactively seek out new marketing opportunities (including but not limited to data purchase, creative, marketing trends and methodologies) that can be tested and developed globally
- Creativity to provide input for marketing campaigns
- Work with internal and external agencies to produce innovative content and offer-led creative for eDM campaigns
Los Angeles, CA
Senior Specialist, Digital Marketing
Los Angeles, CA
Tillman-Kuhlman
Los Angeles, CA
Senior Specialist, Digital Marketing
- Manages external vendor relationships to execute digital programs including creative delivery, paid search, digital display, retargeting, and video pre-roll
- Manages non-customer creative tests to maximize/improve results and MROI
- Presents testing plans, status updates, and business impacts to the Senior Management level
- Manage the day-to-day online operations relating to online acquisition programs and campaigns, including boundary partner and legal review/approvals
- Manage and support the guiding vision for maximizing new customer online demand generation
- Manages the creative strategy and testing roadmap for Paid Search and Direct Response Landing Pages
- Manages budgets and contracts
present
Los Angeles, CA
Senior SEO / Digital Marketing Specialist
Los Angeles, CA
Ortiz, Krajcik and Huels
present
Los Angeles, CA
Senior SEO / Digital Marketing Specialist
present
- Manage link builders, content editors, designers and developers to produce high-quality links, web pages and high-functioning forms, databases and APIs
- Responsible for the functioning of properties (websites are up, forms work, etc.)
- Oversee major organic marketing campaigns (Linkbuilding, Content Marketing) and provide feedback and strategy
- Continually improve brand messaging and brand materials to increase our chances of serendipitous marketing
- Develop effective marketing strategy across all web properties that will reach goals set by the Chief Marketing Officer/Senior Marketing Director, executive team and board (qualified leads, signings)
- Communicate marketing strategy consistently to the entire team and focus on creating a strong team environment that allows employees to provide feedback and ideas
- Improve data tracking and data analysis for all leads of your campaigns
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of San Francisco
Bachelor’s Degree in Marketing
Skills
Skills
- Graphic design skills (basic): ability to mock-up a visual to convey design request, ability to resize banners or create occasional site banners
- Developing campaign assets that function/operate across all device types (handheld mobile devices, tablets, desktop/laptop, iOS, SmarTV, etc)
- Partners with the marketing branding team to support digital programs driving Cox brand awareness
- Manage and support the guiding vision for maximizing new customer online demand generation
- Manage the day-to-day online operations relating to online acquisition programs and campaigns, including boundary partner and legal review/approvals
- Manages campaign planning and execution across internal stakeholders and external agencies (creative agencies and media agencies)
- Create and analyze reports on market and campaign performance to ensure predetermined KPIs are being met, including optimal PSU growth and maximizing revenue generation and making decisions/optimizations on actionable data
- Researches and analyzes consumer behavior information to determine trends and identify opportunities for customer growth
- Collaborates with other departments to ensure program effectiveness and to identify areas of opportunity to drive added revenue exist
- Manages non-customer creative tests to maximize/improve results and MROI
15 Specialist Digital Marketing resume templates
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1
Marketing Specialist, Digital & Channel Resume Examples & Samples
- Support the development of Marketing’s branch asset calendar, which supports the North American Branch Chanel
- Schedule assets and escalate prioritization issues—as needed, while maintaining the branch asset master calendar
- Develop and manage a good working relationship with Marketing and LOB partners
- Partner with marketing partners and vendors to coordinate campaign assets, in alignment with established content strategy and brand standards
- Ensure assets are in compliance and alignment with the corporate LOB strategies
- Maintain deep familiarity to the Enterprise Campaign Calendar, to understand the upcoming initiatives ensuring effectiveness and efficiencies enterprise wide
- Undergraduate University Degree
- Minimum 3-5 years of Marketing Experience in Financial Services
- Retail merchandising experience preferred but not necessary
- Solid working knowledge of the Marketing process
- Ability to manage Marketing initiatives/campaigns through Initiation and Planning to Executing, Monitoring and Close-Out
- Experienced in Marketing tactics including: print, advertising and merchandising
2
Digital Marketing Audience Development Specialist Resume Examples & Samples
- Effectively execute sales plans to grow subscriptions across multiple digital channels at specific properties. Increase engagement with subscriber offerings to increase loyalty and market penetration. Collaborate on and monitor integrated campaigns using a variety of digital resources and tools including PPC, social media, email marketing and other internal and external available resources
- Collaborate with Audience Development, Newsrooms and Advertising teams to drive audience growth, subscriptions, retention, and engagement efforts
- Increase knowledge of competitive landscape and research trends in social media, mobile and new digital horizons
- Special projects as assigned by the Group Home Delivery Director and or Regional Sales Manager
- Provide excellent customer service to internal and external customers. Be professional, courteous and timely in every interaction, conveying to all external customers our appreciation for their business
3
Digital Marketing Specialist Affiliates & Marketplaces Resume Examples & Samples
- Plan and execute operational marketing strategies to drive affiliate and marketplace sales while maintaining revenue, ROAS and contribution targets
- Enhance and develop strategic partnerships with affiliates to increase profitable sales, customer growth and expand the Crocs brand reach
- Work directly with 3rd party vendor partners to integrate, optimize and manage day-to-day affiliate and marketplace performance
- Regularly report on channel performance and communicate opportunities for optimization, profitability growth, and improvements in competitive strategy
- Work closely with the merchandising team to plan and execute the affiliate and marketplace marketing calendars
- Act as the affiliate/marketplace evangelist when working with internal teams to ensure that you have the resources, technology and inventory to meet your goals
- Actively police the presentation of the Crocs brand in this space to ensure our policies are being followed
- Bachelor’s degree in Business, Merchandising, Marketing or equivalent work experience
- 1-2 years B2C online marketing experience required with hands-on experience in affiliate and/or marketplace management
- Basic knowledge of Adobe analytics and/or Google Analytics and Rakuten Linkshare a plus
- Familiarity with Channel Advisor or similar tool for managing marketplaces, such as eBay, is a plus
- A solid understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (marketplaces, CSEs, paid search SEO, etc.)
- Passion for analytics and ability to manage the business by the numbers
- Ability to thrive and multi-task in a fast paced environment
4
Digital Marketing Specialist, Paid Search Resume Examples & Samples
- Work within Paid Search management platform to maximize campaign performance through ongoing optimization and keyword development
- Educate internal stakeholders on therole of Paid Search in the marketing mix
- Collaborate with internal and externalpartners (search engines, 3rd party tools) to drive program roadmap
- Develop appropriate product messagingthat are in sync with Brand image
- Maintain up-to-date knowledge of bestpractices, latest developments in eCommerce, and competitive landscape
- Analyze and interpret program results tomake data-driven decisions to improve spend effectiveness
- Minimum 2-3 years of Paid Search experience
- The ideal candidate will have a BS/BA (or equivalent) in marketing, communications, journalism, or related discipline
- Expert in all aspects of Paid Search, including Product Listing Ads and Remarketing Lists for Search Ads
- Experience with bid management platforms (Adobe Media Optimizer, Kenshoo, Marin, etc.)
- Strong understanding of web analytic tools (Google Analytics, Coremetrics, Adobe Analytics, etc.)
- Experience analyzing and reporting data to identify trends, issues, and opportunities
- Outstanding oral and written communication skills with an excellent ability to deliver engaging and compelling presentations
- Proven track record in successfully collaborating with diverse teams, keeping multiple projects on schedule under tight deadlines
- Background should include strategy, account planning and/or project management with a general understanding of what drives consumer behavior
5
Digital Marketing Specialist, eDM Resume Examples & Samples
- Plan, execute and measure results from new business email marketing campaigns
- Work with the appointed global eDM agency to devise and implement global strategy for the channel
- Facilitate the transition to a new global eDM agency
- Take on the role of key agency contact for this channel
- Proactively seek out new marketing opportunities (including but not limited to data purchase, creative, marketing trends and methodologies) that can be tested and developed globally
- Work with internal and external agencies to produce innovative content and offer-led creative for eDM campaigns
- Develop strong awareness of how email marketing fits into the customer journey to ensure joined up messaging and creative with channels higher up the marketing funnel
- Provide weekly and monthly new business starts assumptions for planned campaign activities falling under the above category
- Manage accurate workflows in campaign set up with core suppliers (e.g. global eDM agency, telemarketing agency, Amstelnet, QSS)
- Ensure campaigns are implemented on time, to budget and under tight quality controls
- A BA/BS level or equivalent
- Considerable experience in email marketing
- Experience of working to campaign budget
- Experience in managing external suppliers and negotiating costs and timetables
- High proficiency on Excel, Word and Powerpoint
- Written and spoken English and fluent in one other language (preferably European)
- Strong understanding of a ‘funnel-based’ approach to marketing
- Understanding of attribution modeling and cross device targeting
- Understanding of core direct marketing principles, online and offline
6
Digital Marketing Specialist, Display Resume Examples & Samples
- Become a trading desk champion by understanding programmatic media buying andeffectively communicating programmatic value proposition to others
- Manage dayto day activities of the account(s), including set up, communication ofcampaign performance and the ability to provide insightful feedback onquestions related to technology, data and optimization
- Support oncreation of weekly and monthly reporting with analysis on campaign delivery andperformance
- Develop an in-depth understanding of the buying and serving platforms and have the ability to execute successful campaigns, keeping in mind our goals and data sources
- Build asolid working relationship with collaborating teams and our media andtechnology partners
- Ability to conduct basic-level analysis of trend data and recommend/execute relevant tests
- Monitorindustry changes and translate those into actionable recommendations
- Bachelor degree in related field
- 2+ years of agency or client experience working with digital media buying
- Must have experience in Digital Display, programmatic buying, DSPs, and real time bidding (RTB)
- Experience with ad serving and analytics platforms such as DCM/DFA, Omniture, CoreMetrics, etc
- Highly analytical and great problem solving skills
- Ability to pre-empt issues and be proactive in producing solutions
- Ability to analyze and interpret large amounts of data
- Aptitude to build and maintain strong working relationships
- A close eye for detail with the ability to see how they fit into the overall picture
- Proficient with Excel/Google Docs
- Strong math and analytical skills
- Understanding of PPC, SEO, Display Media, Affiliates, Feeds, Mobile, Social and Attribution and how each channel informs and integrates with the others is a plus
7
Senior SEO / Digital Marketing Specialist Resume Examples & Samples
- Develop effective marketing strategy across all web properties that will reach goals set by the Chief Marketing Officer/Senior Marketing Director, executive team and board (qualified leads, signings)
- Coordinate and set priorities between content, design, development & outreach to reach marketing goals
- Manage link builders, content editors, designers and developers to produce high-quality links, web pages and high-functioning forms, databases and APIs
- Communicate marketing strategy consistently to the entire team and focus on creating a strong team environment that allows employees to provide feedback and ideas
- Communicate regularly with the sales team and provide feedback on lead volume and quality
- Test new tactics and strategies and use data to monitor their effectiveness
- Improve data tracking and data analysis for all leads of your campaigns
- Continually improve brand messaging and brand materials to increase our chances of serendipitous marketing
- Ensure that all web properties function properly and that any major changes are tested thoroughly
- Oversee major organic marketing campaigns (Linkbuilding, Content Marketing) and provide feedback and strategy
- Coordinate regularly with high level individual contributors to implement and test new high level marketing strategies
- Provide regular reporting about team initiatives, goals and successes
- Grow leaders and potential managers as team scales
- Stay updated on the latest news/changes in digital marketing
- Ability to lead a team and to provide inspiration
- Responsible for the lead volume of properties
- Responsible for the functioning of properties (websites are up, forms work, etc.)
- Ability to self-manage, drive initiatives and execute tasks to completion
- Talent for prioritizing
8
Global Digital Marketing Specialist Resume Examples & Samples
- Global oversight, management, and strategist for personalization solutions across Ford and Ford Smart Mobility
- Develops constructs to translate Ford Smart Mobility experiences into consumer-facing messages, aligned across the right blend of delivery channels, geographies and product cycles
- Leverages customer insights, research and industry trends to drive future plans and make recommendations
- Working closely with multiple agency, business and I.T. partners
- Operates with a mindset toward continuous improvement
- Must possess a high level of comfort in working in a flat organization with autonomy, in support of colleagues
- Bachelor’s degree in Business Marketing
- 2+ years of work experience in planning, managing, and executing Digital solutions
- 3+ years of work experience in marketing communications and/or planning
- Email Marketing experience
9
SEO / Digital Marketing Specialist Resume Examples & Samples
- 6+ years of work experience in SEO
- Ability to manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions
- Proven experience in researching, measuring, and growing link building campaigns, including internal and external links, directory listings, and other relevant sources to maximize links
- Excellent leadership, communication, project management skills. Financial services experience a plus
- Experience in building lead generation targets, segmentation strategies and metrics while defining best practices and procedures for large firms
- Understanding of consumer mindset/behavior and key barriers to adoption and be able to effectively incorporate insights into the development of programs and communications
10
Digital Marketing Specialist, Affiliates Resume Examples & Samples
- Plan, execute and measure results from affiliate marketing activity
- Facilitate the transition to a new global affiliate agency and take on the role of key agency contact for this channel
- Work with the appointed global affiliate agency to devise and implement global strategy for the channel
- Proactively seek out new marketing opportunities (including but not limited to offers, creative, marketing trends and methodologies) that can be tested and developed globally
- Work with internal and external agencies to produce innovative content and offer-led creative for affiliate activity
- Develop strong awareness of how affiliate marketing fits into the customer journey to ensure joined up messaging and creative with channels higher up the marketing funnel
- Manage accurate workflows in campaign set up with core suppliers (e.g. global affiliate agency, Amstelnet, QSS)
- Ensure activity is implemented on time, to budget and under tight quality controls
- Execute the campaign setup. This includes
- Be educated to BA/BS level (or equivalent)
- Have considerable experience in affiliate marketing
- Have experience of multi-region campaign planning, analysis and reporting
- Strong agency management skills (from briefing to day-to-day management)
- Experience within a direct response marketing environment
- Excellent reporting and analysis skills at campaign level
- Be proficient on Excel, Word and Powerpoint and be digitally savvy
- Be highly fluent in written and spoken English and fluent in one other language (preferably European)
11
Digital Ductless Marketing Specialist Resume Examples & Samples
- Collaborate with marketing managers, IT providers and advertising agencies to develop, support and maintain all websites for the business, including content strategy, visual layout/formatting, site architecture, navigation and functional specifications
- Monitor and manage digital project plans to ensure business requirements are accurately met on time and on budget to ensure maximum engagement. Maintains communication with the stakeholders to manage expectations throughout the projects
- Create and report against metrics and analytics to measure user engagement, experience and behavioral tracking
- Responsible for analyzing competitive ductless and VRF market competitive landscape (active channels/messaging) and application offering
- Work with corporate IT team to ensure business readiness for the support and maintenance of ductless and VRF website areas and functionalities
12
Digital Marketing Specialist, SEM Resume Examples & Samples
- Have a purpose and a voice (we all have a role, but we’re all responsible for our future)
- Generate impact (whether its technology or business, we are results driven)
- Teach and learn (we are all talented individuals, but teamwork is a core value)
- Gain exposure to new areas (we are small, so we all pitch in across the company)
- Create career growth opportunities (Expedia, Inc is huge; do well and explore)
- Be challenged and have fun (we wouldn’t be here if it wasn’t fun and challenging)
- Be a leader. This is an individual contributor role where you will lead efforts around the org
- Manage the set-up, analysis, and optimization of paid search campaign. This includes ongoing account optimization: structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
- Gathers and analyzes data for regular campaign reporting, proactively looking to identify potential opportunities for improvement. Uses data analysis to summarize thoughtful program recommendations, driving traffic and revenue growth through campaign changes as a result
- 1-3 years managing and optimizing SEM campaigns or other quantitative role
- Must be highly engaged, show attention to detail and take ownership over results
- Strong functional knowledge of Excel, and ideally SQL and SEM advertising platforms as well
- Bachelor's degree or equivalent years of relevant experience
13
Online Digital Marketing Specialist Resume Examples & Samples
- Day-to-day management of large-scale paid search campaigns in Google & Bing/Yahoo
- Driving continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc
- Implementing and growing Adwords display campaigns
- Identifying new opportunities to drive revenue & profitability
- Leading conversion rate optimization (CRO) projects for the lead paths that you own
- Staying current on SEM strategies, best practices, competitive landscape and keyword ecosystem
14
Digital Ductless Marketing Specialist Resume Examples & Samples
- Cross functional work experience and evidence of a thorough working knowledge of the following: Google Analytics, Google AdWords platform, writing HTML, JavaScript, and CGI scripts, XML, .Net, ASP; PHP; HTML editors and browsers, and database design
- Microsoft SharePoint 2010, and Tridion SDL experience a plus
- Ability to use Photoshop, HTML, CSS, and JavaScript. Strong knowledge of search engine optimization; including knowledge of schema.org, search engine spiders, and other search engine ranking factors
- Previous experience in Marketing and Adobe Creative Design applications in a web-based environment required
- Previous experience with Web Services, HP Quality Assurance Tools (QTP/QC), business process automation tools, core business transactions, oracle and/or MS SQL Service is desirable plus
- Strong research skill and ability to design and conduct systematic, objective, and critical investigations
- Analytical Skills - Ability to use thinking and reasoning to solve a problem
- Communication, Oral - Ability to communicate effectively with others using the spoken word
- Communication, Written - Ability to communicate in writing clearly and concisely
- Creativity - Ability to think in such a way as to produce a new concept or idea
- Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
- Problem Solving - Ability to find a solution for or to deal proactively with work-related problems
- Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative
- Time Management - Ability to utilize the available time to organize and complete work within given deadlines
15
Digital Marketing Paid Search Specialist Resume Examples & Samples
- 3+ years experience in Digital Marketing
- 1+ Experience managing paid search
- Strong problem solver and highly developed analytical skills with proven execution track record
- Superior interpersonal skills. An ability to cultivate and leverage internal and external business relationships to drive maximum value
- Ability and desire to work in a dynamic fast paced environment
- Bachelors in Business Administration, E-Commerce, Marketing or related fields (or equivalent combination of education and experience)
- Experience in Analytics
16
Digital Marketing Specialist, SEO / SEM Resume Examples & Samples
- Manage paid search campaigns and track and analyze conversion and online customer acquisition
- Monitor and evaluate search performance across the major search channels, and advise on SEO best practices to improve SEO positions for target keywords
- Develops an understanding of the top-of-the-funnel sales process and how marketing contributes to inside sales campaigns
- Helps plan, execute and report on lead generation campaigns, which includes utilizing a repeatable campaign kickoff process and working with stakeholders to define an audience and strategy
- Create reports on our marketing channels, lead lifecycle health, and campaign performance, and make recommendations to optimize our efforts
- Continuously analyzes the effectiveness of our marketing channels – such as paid ads, email, and blog – and provides recommendations to optimize our content for lead generation based on this analysis
- Assists with reporting on marketing content, campaign effectiveness, and lead conversion process, and presents findings and recommendations to a group of stakeholders
- Keeps pace with digital marketing industry trends and developments
- 2-3 years of experience with lead generation, marketing automation, email campaigns, or inbound marketing
- Experience with marketing automation and SEM/SEO software; HubSpot, Google AdWords and Google Analytics is a plus
- Proven SEO and SEM experience, including managing PPC campaigns and evaluating campaign KPIs
- Meticulous attention to detail
17
Digital Marketing Specialist North Resume Examples & Samples
- Implementing and localizing the global digital consumer experience across all touch points (owned/earned/paid) within the North American market
- Evangelizing the digital marketing discipline across the North American market by demonstrating success that goes beyond marketing metrics and delivers desired business outcomes
- Gaining a clear understanding of how, when, and where consumers get information about and come in contact with our brand and competitor brands
- Using the above understanding to put human connections at the heart of our planning, grounded in what consumers are trying to achieve and what the brand is trying to achieve
- Planning for what happens after each connection to ensure increased brand awareness, familiarity, purchase intent, purchase and loyalty
- Using analytics to predict what will happen next, and to tell people what just happened
- Representing the North American market by feeding local digital requirements into the global team
- Bachelor’s degree, preferably in business, marketing or communications
- Minimum of 8 years of hands-on professional experience engaging with consumers across a variety of consumer engagement platforms
- Demonstrated success in creating integrated campaigns and building digital capabilities outside of digital teams to support digital transformation and learning process
- Track record of experience with digital marketing in consumer categories and executing digital strategies
- Experience in analytics and reporting, strong analytical skills
- Strong technical skills, including a demonstrated track record of keeping abreast of new tools and the digital landscape
- Excellent communication and project management skills, stakeholder management skills
- Ability to influence and negotiate
- Proven experience in managing external vendors
18
Account Based Marketing Digital Specialist Resume Examples & Samples
- Define and execute account-based marketing plans to drive demand generation and pipeline within our most strategic accounts
- Interface with Digital Marketing team to ensure tools, technology and best practices are adopted and measurement loop is complete and accountability is enforced
- Develop innovative product marketing assets (videos, whitepapers, actigraphics, etc.) to support account-specific campaigns
- From a programmatic standpoint, structure, deliver, measure, optimize and enforce the ABM strategy
- Develop and maintain comprehensive account profiles, target personas, and oversee a database of defined targeted audience
- Work with the Sales team to identify gaps in key personas and contact information; develop data and insight strategy to add key personas and contacts within targeted accounts
- Manage and promote an editorial calendar of thought leadership content and new marketing assets that align with the customer journey, sales buying stages and support the go to market plans for your account-based marketing accounts
- Deploy ready-to-execute marketing tactics and provide sales enablement on your accounts utilizing various channels including digital, events, and social media
- Analyze metrics and reports to determine effectiveness of program activities and integrated cloud thought leadership content consumption
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and process
- Gather learnings, best practices, successes and failures to share across pillars to foster a transparent and innovative work environment
- 6+ years of named or account-based marketing experience within B2B
- Experience building and carrying out account-based marketing programs; knowledge of SirusDecisions research
- Clear understanding of cloud and emerging technologies with the capability to skillfully integrate into programs that deliver on sales and product objectives
- Solid writing and presentation skills to translate detailed content into impactful go to market materials including web, email, and social content
- Successful direct and digital marketing campaign and social media planning and execution experience
- Proven track record making challenging decisions under pressure with great results
- Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams
- Strong project management, planning, and organization skills with attention to detail; ability to take the initiative and deliver projects unsupervised
19
Senior Specialist, Digital Marketing, Adidas Resume Examples & Samples
- Manage the [adidas.com] site and all relevant digital communications channels/platforms in cooperation with global strategy and collaborate with CRM, BU’s and eCom
- Ensure and Execute global & local brand campaign, brand calendar in collaboration with global brand management team and local agency
- Implement cross category brand campaign through relevant digital channels and platforms in cooperation with BU team
- Assist in the creation of digital content in accordance with BU and Brand strategies
- Assist in planning and execution of Digital and eSports
- Support cross category concept sell-in marketing plan coordination and consolidation with Local CTC and BU
- Consolidate and report the market category brand MWB execution and ROI analysis in digital channels and platforms
- Analyze and report on digital trends and competitors and what’s next in digital marketing for the further enhancement
- Track BU digital media platform performance and take actions to increase consumer experience in the platform
- Manage and coordinate communication between Digital/Social agencies with BU
- Collect and manage consumer insight and market research data of brand and category based on locally relevant target consumer
- Deliver appropriate channel activation sell-in tools into digital marketing channels and platforms at sales launch period
- Relevant KPIs include: Brand Health KPIS (Brand momentum, Net promoter score, Spontaneous purchase intent, etc.), Executional excellence in global campaign implementation (media thresholds etc), Owned and earned social media KPI’s, Sell-in and sell-out KPI’s, Market share, Market sales vs plan, Traffic
- Progressive experience in brand marketing and/or sales (sporting goods industry preferred)
- Strong interpersonal, influencing skills (e.g., relationship management, facilitation) and broad marketing knowledge and experience
- Experience with digital production process and technical nature of developing digital marketing initiatives
- Over 3 years of marketing and/or communication experience
20
Digital Catalog Marketing Specialist Resume Examples & Samples
- Be the primary focal point for publishing approved ISV partner applications
- Manage the end-to-end process with ISV partners to list and maintain their solutions on the App Center
- Develop skills in in the underlying system that runs the App Center. The goal is to become comfortable navigating the system, and handling some of the listing steps
- Proactively connect with ISVs that have built their application on HANA Cloud Platform to get them to submit their application for inclusion in the digital catalogue
- Participate in the relationship with the agency that is developing, managing and hosting SAP’s Digital Catalogue, for the current “Gold” release, as well as future “Next Gen” developments
- BA or MA in progress or just completed
- A self starter, with energy and drive and the ability to manage multiple priorities
- Quick learner, ability to learn our Content Publishing platform (Hybris)
- Excellent communication (oral and written), presentation, program management, and organizational skills
- Ability to work effectively in a global environment and in virtual teams
- Fluency in English (written and oral)
- Fluency or proficiency in speaking additional languages is a plus
21
Digital Marketing Ad Operations Specialist Resume Examples & Samples
- Understand their online initiatives and campaign goalsobtaining requirements for campaign requests and provide support for ad-related inquiries/issues similar to a digital media agency
- Verify technical specifications, QA, service and troubleshoot complex ad creative that involves elements such as display, in stream video, mobile and programmatic efforts
- Utilize Ad Server, DSP and Ad Networking technologies to
- Support business partners and DCM colleagues for campaign optimization and actionable recommendations for LOB online initiatives
- When necessary, work with cross-functional groups to support internal projects representing DCM
- Assist our marketing agencies with deployment of web analytics campaign tagging/deployment standards
- Stay abreast of industry knowledge, development, and trends in digital media which can influence current and future direction of campaigns
- Two to three years experience using Ad Servers and DSPs ( DCM, Rocketfuel, Bid Manager, App Nexus– a plus)
- Two to three years working with other tagging technologies (web analytics, Search, Tag Management tools or concepts)
- Five years experience in a business with high volume commercial e-commerce and self-service site practices
- Ability to manage 10-20 small projects at a time
- Knowledge of e-commerce business models, banking industry, and/or optimization testing methods
- Strong work ethic and drive to succeed in a fast-paced environment with limited supervision
- Must be detail oriented, analytical, organized, and produce high-quality work
- Ability to meet tight deadlines and multi-task effectively while supporting and delivering on multiple requests
- Proficient in use of standard office software, reporting applications, and analytical techniques
- Outstanding written/verbal communication skills
- Bachelor's degree (or equivalent work experience and/or specialized training) in Information Technology (IT), Interactive Marketing, Analytics, or related discipline
22
Marketing Specialist, Digital Resume Examples & Samples
- Collaborate closely with brand managers to determine strategic focus of campaigns
- Manage internal marketing campaigns from planning to reporting
- Manage agency to provide social media campaigns and reporting
- Able to identify opportunities for process improvement, optimization, insight and expansion
- Advise on marketing strategies by understanding product managers' business goals and requirements, assessing feasibility and opportunities
- Optimize campaign/product ROI
- Help develop direct-to-consumer and direct-to-vet multichannel strategies for various products. Schedule, execute, report and optimize campaigns
- Assist implementation of new website architecture, design and user experience
- Support ongoing management of campaign web pages
- Research on competitive landscape and opportunities
- 3 years relevant experience
- Social and engagement marketing
- Firm understanding of direct marketing, segmentation and analytics are keys to success
- Excellent communication skills and experience managing a creative agency virtually
- Able to manage time and prioritize multiple tasks in a fast-paced environment
- Able to assess, modify and routinely improve marketing campaigns over their lifecycle
- Experience with automated email systems (i.e Cheetahmail, Silverpop/eMessage/IBM, Salesforce.com/Exact Target/Marketing Cloud, Act-on, Donor’s Edge, Campaign Commander, etc.)
- Able to effectively envision and implement multi-channel marketing campaigns across websites, email, mail, phone, CRM systems, etc
- Experience with mobile, web analytics (Google Analytics, Omniture or similar), search (SEO/SEM), content management, and digital media is suggested
- Executional excellence/attention to detail is required
- Experience with animal health professionals is preferred
23
Digital Marketing Specialist South Asia Resume Examples & Samples
- 4 to 6years’ experience with emphasis on digital marketing, eMail Campaigns, and digital lead generation programs preferred
- Previous experience executing digital marketing campaigns is required
- Understanding of direct response techniques such as segmentation, targeting and testing
- Able to act in a highly autonomous capacity and work on the most complex problems with corporate visibility
24
Digital Marketing Specialist, NY Resume Examples & Samples
- Minimum of 5 years digital marketing and communication experience, including social and mobile experience
- Strong creative, analytical, writing, presentation and financial management skills
- Minimal travel, role will be based preferably in London or New York
25
Marketing Specialist, Accenture Digital Eala Resume Examples & Samples
- Create content programmes that support our offerings
- Create client credential and case study programme – working with multiple stakeholders
- Event support to include building brand platforms / opportunities, industry speaking and networking opportunities, securing demos and illustrative examples, liaison with industry bodies, content creation, invitation and internal liaison – and more
- Supplement central content and activities with local relevance and ensure that every activity can be used to generate activities and content in any market
- Work directly with Managing Directors from across Accenture business
- Ensure Programme Owner/Management are kept appraised of progress against budgets and time-lines, and escalate to them any potential budget, time over-runs (or under-runs) and significant issues
- Education: Bachelor’s degree, university degree or equivalent
- Deep understanding of business content and how to apply to business issues and problems – should have strong writing and creative skills
- Good understanding of creative and brand
- Experience in supporting large scale events and event support
- Strong oral and written communications skills
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Marketing Specialist for Digital Innovation Resume Examples & Samples
- Work Experience: minimum of 5 to 7 years in Marketing & Communications
- Willing to learn and growth
- Strong expertise and experience in marketing and communications, specifically in strategic use of social media, events and internal communication
- We will value previous experience working with startups ecosystem
- Ability to work with different teams, to execute and implement the marketing actions
- Strong written and oral communication skills in English and Spanish
- Ability to develop and apply creative, workable solutions
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Digital Marketing Account Specialist Resume Examples & Samples
- Partner with the internal marketing and SEO team with the design and management of the creative experience for Amazon's media arm, AMG
- Plan and analyze campaign results
- Collaborate closely with internal and external cross functional teams
- Partner with Amazon's editorial team to secure placement
- Manage inventory levels and delivery schedules with Account Executives
- Guide Account Executives on the Wearable site strategy
- Identify marketing opportunities for all ecom accounts
- Analyze sales & inventory flow on advertised styles to protect marketing investment
- 4+ years of Ecom marketing / sales experience is essential and required
- Strong written and verbal communication skills (will write product descriptions)
- Proven track record in building partnerships with accounts and/or vendors
- Excellent multi-tasking skills
- Proficiency in Excel required
- Retail math skills preferred, familiar with Open-to-buy
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Senior Specialist, Digital Marketing Resume Examples & Samples
- Campaign management for all online tactics/types/experiences (HTML5, flash, rich media, broadband TV/online video, etc) and all campaign types (national trimester, overlay, brand, regional, and/or product centric, etc)
- Developing campaign assets that function/operate across all device types (handheld mobile devices, tablets, desktop/laptop, iOS, SmarTV, etc)
- Manage offers specific to prospecting and optimize within online experiences, sales chat and targeted programs
- Manage and support the guiding vision for maximizing new customer online demand generation
- Manage the day-to-day online operations relating to online acquisition programs and campaigns, including boundary partner and legal review/approvals
- Manages campaign planning and execution across internal stakeholders and external agencies (creative agencies and media agencies)
- Create and analyze reports on market and campaign performance to ensure predetermined KPIs are being met, including optimal PSU growth and maximizing revenue generation and making decisions/optimizations on actionable data
- Researches and analyzes consumer behavior information to determine trends and identify opportunities for customer growth
- Collaborates with other departments to ensure program effectiveness and to identify areas of opportunity to drive added revenue exist
- Manages non-customer creative tests to maximize/improve results and MROI
- Ensure best practices across all online acquisition marketing-related efforts and initiatives, and pushes the envelope to advance digital channels in a manner appropriate for Cox and the quality it demands for its customers
- Ensure 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines
- May be specifically assigned to one or more product/strategy and responsible for the marketing activities directly related to the achievement of revenue goals for that effort (movers, students/back to school etc.)
- Tracks marketing expenses against budget, and reports variances
- Partners with the marketing branding team to support digital programs driving Cox brand awareness
- Manages external vendor relationships to execute digital programs including creative delivery, paid search, digital display, retargeting, and video pre-roll
- Manages and creates cox.com user experiences and capabilities to drive non-customer goals/initiatives and improve visitor/prospect experiences
- Provides key input to cox.com site design/customer flow to meet non-customer expectations and organizational goals
- Monitor and provide QA for current customer cox.com experiences centric to programs and tactics
- Five or more years of related work experience (online, sales, marketing, etc.)
- Five or more years of experience if candidate possesses related advanced degree
- Two or more years of online sales and marketing experience focused on online campaign management and tactic creation, digital marketing, mobile marketing, social media marketing, online video, and other online centric mediums
- Two or more years of experience in leading cross functional projects
- Experience and understanding of online marketing tactics and KPIs (paid search, digital display, remarketing, video pre-roll) across all device types (handheld mobile devices, tablets, desktop/laptop, iOS, SmarTV, etc)
- Experience with website design and user experience flows for all device types, with emphasis on mobile
- Experience with DMPs (data management platforms) to strategize campaigns and optimize media targeting and placement
- Experience with digital dynamic creative solutions and toolsets
- Graphic design skills (basic): ability to mock-up a visual to convey design request, ability to resize banners or create occasional site banners
- Strong sales stimulation and campaign management skills required
- Strong sales/marketing relationship building skills required
- Must be able to work independently with minimal guidance
- Track record of driving increased results performance
- Excellent communication and people skills required
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Global Digital Marketing Specialist Resume Examples & Samples
- Product Information Management: Serve as the global lead for managing Cycling Sports Groups’ Product Information Management System (Salsify) and global product catalogs within Sitecore Content Management System
- Bachelor's degree in communications or a related field
- Minimum 3 years of experience in role focused on content management or similar equivalent
- Strong knowledge of bicycle industry
- Good customer service orientation and attitude
- Ability to manage multiple projects and priorities
- Ability to work on a team in diverse/multiple stakeholder environment
- Experience with Percolate
- Experience with Salsify or Product Information Management systems
- Experience with Widen Asset management or similar digital asset management systems
- Experience working with a global team
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Senior Specialist, Digital Marketing Resume Examples & Samples
- Member of a core Digital Marketing team responsible for the management and optimization of digital campaigns across Display, Online Video, Paid Search, Aggregators, Affiliate Marketing, Mobile, Email and Social Media Marketing
- Manages the creative strategy and testing roadmap for Paid Search and Direct Response Landing Pages
- Designs and executes A/B and multivariate tests to measure the effectiveness of different creative designs, messages and formats
- Presents testing plans, status updates, and business impacts to the Senior Management level
- Plans, organizes and coordinates the design and delivery of digital marketing programs to ensure accomplishment of financial/budgetary goals and marketing strategy
- Leads range of internal and external partners and agencies to ensure appropriate planning and timely and effective execution of programs
- Evaluates effectiveness of digital programs through metrics and analysis and makes recommendation on business cases
- Uses digital tactics to improve customer experience, leading to greater acquisition and retention of customers
- Leads complex projects that with cross-functional impact and visibility
- Acts as internal consultant to other marketing/distribution departments regarding best practices
- Maintains awareness of industry updates, shifts and beta opportunities
- Leverages highly effective written and verbal communication skills
- Manages budgets and contracts
- Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required. MBA preferred
- 5+ years of relevant and progressively more responsible experience within a marketing-driven organization
- Deep understanding of digital marketing specifically as it relates to driving customer acquisition
- Experience managing digital lead generation campaigns
- Experience managing Paid Search campaigns
- Requires advanced working knowledge of all marketing areas and the ability to integrate them
- Strong analytical, collaboration, organization, and presentation skills
- Ability to work in a fast-paced environment and work on multiple priorities required
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Boomi Digital Marketing Specialist Resume Examples & Samples
- Plan and execute lead generation and nurturing campaigns, programs and events for sales opportunity growth
- Update our regional sales team on current sales resources and demand gen campaigns through regular and detailed reporting
- Build strong integrated digital marketing strategies around events and webinars to drive registrations and attendance
- Write copy for email campaigns, landing pages, and other outbound marketing materials with a high command of English
- Plan and track demand generation marketing budget, including PO creation
- Travel up to 15% of the time to industry events
- Minimum 2-3 years demand generation (digital campaigns) experience in the software or SaaS industry
- Excellent interpersonal, communication, teamwork, presentation and project management skills
- Experience in net new lead generation and install base marketing
- Strong budget management and ROI measurement skills
- 3 to 5 years of marketing experience in general
- BS Degree required
- Excellent analytical, planning and process development skills
- Start-up experience preferred
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Digital Marketing Specialist North Africa Resume Examples & Samples
- Educational background: scientific
- Years of professional experience: 2 to 5 in the same field
- Experience in Deployment Manager role from large-scale, cross-border technology programs
- Expert level knowledge of (Expert-) marketing, (digital) detailing & professional selling operations
- Can develop and execute structured project plans to a high standard
- Open-minded and motivated by cross-culture and cross-geographical team working
- Excellent communication and negotiation skills
- Strong innovative mindset and awareness regarding opportunities to improve processes
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Digital Marketing Commucations Specialist Resume Examples & Samples
- Web development and management
- 1-3 years of experience building and maintaining professional websites for businesses
- Experience working with web technologies (primarily HTML), possessing ability to troubleshoot website performance and presentation problems. Familiarity with Joomla CMS a plus
- Basic understanding of web graphics and best practices for web UX; clear understanding of website architecture and file structure management principles
- Demonstrated experience managing digital marketing projects and campaigns
- Rockstar skills and execution with: A/B testing, (landing page) conversion optimization, email marketing, online media platform campaigns, Google Analytics, Tag Manager and copy writing
- Ability and passion for creating excellent user experiences through development and delivery of online content
- HTML5 and ability to create and maintain multi-media web experiences a plus
- Experience with marketing automation platforms (especially HubSpot) a plus
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Email / Digital Marketing Specialist Resume Examples & Samples
- Build emails and programs that meet the needs of our customers and deliver the campaign objectives
- Creation, testing and deployment of all email marketing campaigns
- Adherence to the Essentra brand, style guides and templates
- Work closely with Americas Products and Marketing team to create compelling and valuable content for our customers
- Work closely with the Marketing Communication Specialist to develop best practices of content
- Coordinate the design and email content review process
- Develop online and offline creative content(banner and offline advertising, brochures, infographics, etc.)
- Communicate the performance of campaign and acquisition emails to internal stakeholders
- Identify key elements to enhance performance
- A minimum of 3+ years experience in email marketing deploying emails through an email service provider or marketing automation system(Oracle Responsys a plus)
- Bachelor of Arts or Science degree in Marketing or design-related concentration preferred
- Working knowledge of HTML, CSS, Adobe Photoshop and familiarity with responsive design
- Adobe Illustrator and InDesign highly desirable
- Photography skills highly desired, product staging skills a plus
- Excellent communication skills and attention to detail
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Global Digital Marketing Specialist Resume Examples & Samples
- Bachelor’s degree in Digital Marketing, Computer Science, PR or other related fields
- 3-5 years’ experience building websites and marketing communications, preferably within a B2B environment
- Experience working with both portal and Content Management Systems (CMS) as well as Adobe Experience Manager a plus
- Experience with multi-channel digital communications including email, advertising and digital PR (experience in both transactional and content affiliation programs preferred)
- Experience with digital metrics and analytical techniques and tools (Google Analytics, Eloqua, Silverpop and Adobe Analytics preferred); as well as extensive experience with search optimization and appropriate sites and tools (Google, Yahoo! and Baidu focus)
- Experience with CRM tools (SFDC) and solutions and the integration of these tools with other sources of information in order to develop data driven insights (SalesForce.com preferred); as well as HTML5 and other digital technologies desired
- Strong project management and presentation skills; as well as attention to detail
- Proven ability to work effectively with diverse cultural backgrounds and digital capabilities; as well as international/global experience preferred
- Flexible, responsive and works well on own initiative
- Strong skills in digital marketing communications and interest in keeping up to date with the latest developments
- Further develops the knowledge, understanding and competencies in digital marketing within the organization
- Establishes high performance goals and standards
- Appreciation of cultural nuance and a tactful, persuasive approach to international collaboration
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Junior Digital Marketing Specialist Resume Examples & Samples
- Daily campaign optimization for search and display marketing including audience segmentation and conversion testing
- Ad creative distribution and tracking
- Measuring and reporting on the performance of all digital campaigns, including results by device, creative campaign and audience segment
- Experience working with digital campaigns such as SEO, SEM, display and retargeting
- Good understanding of performance marketing, conversion and online customer acquisition
- 1-3 years of work experience in a digital marketing capacity
- Room & Board is an environment of inclusion
- To learn more about working at Room & Board please visit our Careers site
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Digital Marketing Comm Specialist Resume Examples & Samples
- Write, edit and proofread new marketing and communications content and to ensure all documents meet OTF’s established content standards
- Facilitate publishing content standards to assess and resolve any technical challenges in displaying our content, both within our website and via our ONN
- Work with Information Technology, Marketing and Operations staff to establish a cross-departmental collaboration to ensure proper content placement and content quality
- Monitor website traffic, making sure the website is working properly and respond to website feedback in a timely manner
- Improve the OTF quality and design of content displayed on our website to ultimately increase revenue and sales
- Identify new content opportunities and ways to repurpose existing content throughout our website
- Implement changes to site layout and content based on usability and website analytics
- Write, edit and proofread all global static and dynamic content for our ONN
- Bachelor’s Degree in computer science, writing or related field such as marketing or communications
- 3-5 years of experience in a fast-paced, multi-tasking environments
- Strong technical background in addition to the creativity required to develop responsive, interesting OTF content
- Exceptional writing skills and expertise in new media and various social platforms (social media, mobile and smartphones)
- Strong Photoshop skills
- Knowledge of website development and content management systems
- Experience in the health and fitness, and/or franchise industries is a plus
- Creative, innovative thinker
- Writer/editor with an eye for creating online content
- Online content development and planning
- Continuing professional education to keep up with the advances in technology
- Project Manager who can juggle multiple priorities
- Must have strong passion and energy
- 3-5 years: Fast-paced, multi-tasking environment
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Senior Specialist Digital Marketing Resume Examples & Samples
- Manage all aspects of digital marketing projects and campaigns
- Develop and apply subject matter expertise around digital marketing disciplines into effective web experience and acquisition results
- Participate in cross-functional teams, evaluate and communicate Digital Marketing’s role
- Keep abreast of evolving digital and financial services landscapes and digital technology
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Temp Digital Marketing Specialist Resume Examples & Samples
- Working with the Integrated Communications Director and creative agency, develop social content for all social channels in support of the vodkas and Chambord
- Using a script, answer all consumer inquiries via email, globally
- Support Digital Managers in the development of ad hoc content for social media for both vodkas and Chambord
- Support Digital Managers in the implementation of regional or city-level digital brand activations, including text to wins, email deployment and social publishing
- Support Digital Managers in ad-hoc data requests related to social media activities
- Lead ongoing performance reporting of digital/social activities
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Senior Digital Services Marketing Specialist Resume Examples & Samples
- Proven marketing/communications expertise with demonstrated ability to drive successful outcomes
- Well-developed abilities to research, analyze, plan and execute in the areas of message development, marketing, marketing communications, performance measurement, concept development, content development, etc
- Strong skills and experience across all marketing/communications functions, including but not limited to marketing, internal, leadership, press, and online/digital communications
- Demonstrated experience in developing/implementing “partnership” or “co-marketing” programs
- Proven project management skills and attention to detail
- Solid consultancy skills and experience in leading the work of agencies and suppliers
- Ability to work effectively across functions, business organizational units and regions, and at all levels of the organization
- Excellent written and oral communication skills with a demonstrated ability to understand highly technical content and to transfer this into marketing content
- Ability to manage budgets, forecasting, etc
- Ability to handle multiple projects and meet deadlines in a complex matrixed organization
- Solid computer skills using Microsoft Office Suite
- Strong teaming skills including cross-cultural abilities
- Self-driven and resourceful to achieve goals independently as well as work well in groups
- 8-10 years successfully performing the planning, directing, executing of marketing/ communications to internal and external stakeholders
- Strong preference for experience in promotions of digital services
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Temporary Digital Marketing & Portfolio Specialist Resume Examples & Samples
- Working with the Digital & Portfolio Customer Marketing Manager and creative agency to support of Cheerstothehost.com & National Retail Accounts. Areas of focus are
- Content strategy / meetings / strategy discussions / overall project management
- Content creation (words and pictures for the web site and social channels)
- Social media calendar and scheduling, plus moderation (answering consumer comments)
- Site maintenance / uploading content for social channels and web site
- Media (project management and campaign execution, plus reporting)
- Administer the processes and tools used to manage our social media environment (Facebook Business Mgr., Pinterest, CheerstotheHost.com, User Access)
- Ensure digital marketing promotions adhere to the Brown-Forman Marketing Policies, Digital Marketing Compliance Guidelines, regulatory groups that govern international, federal and state regulations and consumer privacy laws
- Collaborate with Brand teams on branded content development and brand activation that would be leverage for National Retail Accounts or Cheerstothehost.com
- Support full SAMIE team especially the Customer Marketing team, Sales Promotion team and Division Portfolio Execution Director
- BA degree in Marketing, Communications or a related field
- Well-versed in the digital world – ability to work within social media platforms and understand web development
- Experience with digital media planning, buying or strategy
- Strong multi-tasking ability
- Strong quantitative analytical skills
- Experience in analysis of digital marketing activities
- English speaking and writing ability
- Experience in print product
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Marketing Specialist, Digital Projects Resume Examples & Samples
- Work under the direction of the North American Marketing Program Manager and Email Marketing Program Manager to develop targeted digital marketing plans with a coherent integration of marketing tactics, to drive demand generation
- In partnership with the Email Marketing Program manager and Growth team, identify high volume lead channels and develop cohesive campaigns to drive sales
- Work with North American regional marketing specialists to identify and develop regional specific digital email marketing campaigns to pull customers through the sales funnel and increase lead to order conversion
- Liaison with internal teams including Communications, Policy, Delivery and Service teams to develop digital email campaigns to drive awareness for key initiatives
- Act at the liaison between the North America marketing team and Global Email and Social Media teams
- Ensure all North America digital marketing communications are accurate, on brand, tone, and message for Tesla
- Evaluate and track the success of programs and campaigns and provide program recaps with key learnings for larger initiatives
- Effectively deliver results of marketing objectives within the designated and agreed budgets
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Marketing Digital Asset Specialist Resume Examples & Samples
- Typically requires a Bachelor’s Degree in business or other equivalent experience
- 3+ years in Marketing preferably within a financial services environment, or equivalent work experience
- Demonstrated computer skills utilizing applicable PC applications to include Microsoft Office Suite, SharePoint,3keb, PhotoShop, InDesign, and bank related applications
- Fully capable of handling business line initiatives with minimal support
- Action oriented; ability to adapt to change and implement quickly based on overall direction and needs of the company
- Functional, technical, and operational organization skills required, including the ability to develop strong alliances at multiple levels within the organization
- Strong verbal/written communications, presentation and negotiation skills
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Digital Marketing Specialist Contact Optimisation Resume Examples & Samples
- Drawing insights and plans together from multiple sources of data to recommend the optimal omni-channel customer experience
- Balancing and managing the trade-off between the split of activities across key digital and traditional media channels to make the most of our marketing spend
- Optimising our marketing spend across all 1:2:1 and paid media
- Previous use of Data Management Platforms such as Oracle BlueKai or Adobe Audience Manager
- Targeting, tagging and tracking technology knowledge
- Digital/Performance media expertise and knowledge of traffic generation tools such as digital display advertising, PPC/SEO and aggregators
- Digital attribution experience e.g. online purchase funnels
- Customer segmentation, data analysis and audience buying expertise
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Digital Marketing Specialist / Manager Resume Examples & Samples
- Strategy and Planning: Assist in developing our lead generation efforts, including our digital assets (e.g. website, marketing automation system, sales & marketing tools) and online and offline events. Leverage industry best practice and technical/professional knowledge to maximize the ROI from our investments and drive short-term and long-term business performance
- Digital Advertising:Create and execute digital ad strategy and execute through managing AdWords, social media advertising and all other online ad campaigns. Test and measure campaigns
- Email Campaigns: Leverage understanding of Hubspot and Marketing Automation Systems to design and execute thoughtful and email marketing campaigns. Partner with the Marketing and Communications team to align high-quality digital assets and deploy targeted email-marketing campaigns that nurture current and prospect clients
- Website Performance:Use metrics related to website performance and SEO/SEM to identify and execute opportunities for continuous improvement. Ensure TRC’s website provides high-value experiences that reinforce our brand and maximize the performance of our demand generation initiatives. Leverage a range of methods for driving website traffic
- Analytics & Reporting: Provide ongoing reporting regarding the effectiveness of digital marketing and event-driven marketing efforts. Communicate performance, insights and opportunities throughout the organization with frequent analysis and a focus on key performance metrics
- Knowledge of SEO, SEM, Google Adwords, Google Analytics, and Wordpress
- Excellent writing skills that span various pieces, including video scripts, social media posts and email marketing campaigns
- Superb project and time management skills; creative problem-solver/solution-finder
- Ability to manage multiple projects under tight deadlines. Strong project management and organizational skills
- Demonstrated ability for teamwork and to develop relationships and communicate with all levels of staff as well as peers and management
- 5-7 years of digital marketing experience in an agency or corporate marketing department managing digital marketing campaigns including programmatic advertising, paid social and retargeting
- Significant direct response experience across a range of digital channels including SEM, display and paid social and SEO
- Experience with marketing automation systems; Hubspot is preferred
- Demonstrated understanding of and experience with communications and marketing tools, technology and platforms
- Proven experience measuring digital marketing and demand generation performance to inform continuous improvement efforts
- Knowledge of the AEC market sector a plus
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Associate Digital Marketing Specialist Resume Examples & Samples
- Develop, plan, and manage integrated campaigns across channels, from launch to completion
- Develop, refine, update, and optimize content and campaigns around disciplines, products, and services, including callouts, landing pages, videos, blog posts, ads, and other digital content including macmillanlearning.com
- Evaluate effectiveness of campaigns; collect and disseminate metrics and analytics about web traffic and customer response campaigns across channels
- Assign, troubleshoot, and close tickets internally and externally submitted tickets pertaining to requested changes to macmillanlearning.com and communicate resolution timeline and details across teams
- Manage updates to marketing content on macmillanlearning.com and the Macmillan Learning Student Store including working across departments to collect and create content, making recommendations for optimizing content, and handling new product uploads ensuring marketing content surfaces appropriately
- Understand business rules and logics between two publishing systems and content management system to communicate across teams as it pertains to requested changes to macmillanlearning.com and the Macmillan Learning Student Store
- Evaluate and communicate new and emerging requirements for web properties such as microsites, landing pages, macmillanlearning.com, and the Macmillan Learning Student Store as needed
- Support large scale marketing site projects such as content migrations, redesign, and optimization projects
- Keep abreast of digital marketing trends making recommendations for the continued improvement of marketing and sales strategy as appropriate; advise on strategy as it applies to campaigns
- 2+ years experience in digital marketing with proven campaign or project management experience
- Strong attention to detail and the willingness to learn complex business rules and logic as it relates to our web properties
- Interest in maintaining and creating a positive user experience for instructors and students on our web properties
- Proficiency with WebEx, Google products (Gmail, Drive, Sheets, Docs, Slides), and MS PowerPoint, Word, and Excel
- Ability to lead strategy discussions and project manage live campaigns to meet milestones, manage deadlines and tasks across teams and departments, create assets, and prioritize around campaign goals
- Passion for exploring new technologies and platforms for reaching customers; makes evident good technical understanding and can pick up new tools quickly
- Exhibits the ability to jump from the creative side of marketing to analytical side; able to demonstrate why their ideas are analytically sound
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.) and how each platform can be deployed in different scenarios
- Displays ability to effectively communicate information and ideas in written and video format
- Is a team player with the confidence to take the lead and guide other employees when necessary (i.e. content development, creation and editing of content, and online reputation management)
- Ability to multitask, prioritize, and work independently
- Familiarity with content management systems
- Familiarity with Marketo or a similar email service provider (ESP)
- Familiarity with Google Analytics and SurveyGizmo a plus
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Senior Specialist Digital Marketing Resume Examples & Samples
- Collaborate with Marketing and Global Digital teams to audit, shape, and guide digital strategy for marketing automation, CRM, and acquisition initiatives across all Mylan digital channels. (email, web, mobile, social etc.)
- Assist in the layout and build of emails and marketing automation programs using internal marketing automation tool. (Eloqua) to database marketing initiatives and segmentation efforts. (HTML/CSS experience preferred)
- Collaborate with Global Digital Marketing and Marketing to select appropriate layouts, components, and functionality for new or existing websites
- Partner with Global Digital Marketing and marketing team members to update and maintain internal project management reports for weekly review meetings
- Use analytics software to monitor the performance of campaigns and make recommendations for improvements
- Coordinate with cross-functional teams to implement the necessary KPI tracking and measurement programs that generate meaningful reports
- Update website copy and content using Mylan's CMS (Sitecore) when necessary
- Monitor SEO/SEM performance and provide ongoing recommendations for improving organic search ranking and paid search results
- Minimum of a Bachelor's degree. MBA (or equivalent) is preferred
- 3-5 years of digital marketing experience across various channels
- 3-5 years of project management experience
- Must be familiar with analytics and reporting
- Must have strong collaboration skills and experience working with cross-functional teams
- Prior pharma Experience preferred
- Eloqua Certification; Sitecore Certification preferred
- Google Analytics, AdWors, or Tag Manager preferred
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Specialist Digital Marketing Resume Examples & Samples
- Experience: Minimum of three (3) years of experience in digital marketing
- Education: Bachelor's degree or a combination of education and/or additional job related experience may be substituted in lieu of the degree required
- Licensure: None specified
- Special Skills: None specified
- Training: None specified
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Online Digital Marketing Specialist Resume Examples & Samples
- Manage the P/L of the Paid Search channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel
- Manage Search Engine Relationships – work with Google & Bing (and other top search engines) to ensure appropriate monthly budget targets objectives and keeping abreast of any new beta tests
- Work with Product Managers and other internal business partners to provide online product merchandising support and proactively recommend additional budget spends
- Stay current on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities
- 3+ years experience managing large paid search programs for well-established online retailer
- Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
- Ability to navigate and generate reports from Google Analytics
- Excellent verbal and written communication skills to work with cross functional teams to ensure implementation of interactive marketing projects
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Email Specialist, Digital Marketing Resume Examples & Samples
- Campaign and Promotions: perform end-to-end production of all global email marketing activities including, but not limited to
- Bachelor’s degree in Marketing, Communications or related field required
- Advanced excel skills (pivot tables, formulas, VLookup), to cross reference and validate email recipients
- Highly self-motivated and directed with experience working in a fast paced, team-oriented, collaborative environment
- Ability to offer flexibility in schedule, understanding some projects may require additional work during evenings and some weekends
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Temporary Digital Marketing Specialist Resume Examples & Samples
- Working with the internal team and creative agency, develop social content for all social channels in support of the Wines Portfolio
- Support Digital Manager in the development of ad hoc content for social media for both wines
- Support Digital Manager in ad-hoc data requests related to social media activities
