Digital Marketing Resume Samples

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K Kilback
290 Yoshiko Stream
+1 (555) 740 7085
290 Yoshiko Stream
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Experience Experience
Boston, MA
Digital Marketing Assistant
Boston, MA
Boston, MA
Digital Marketing Assistant
  • Data: Work with CRM Manager, Digital Marketing Manager and Head of Digital to manage audiences, grow and maximise effective communication with them
  • Evaluate performance metrics and make recommendations for the continuous improvement of campaigns
  • Develop cross platform digital communication strategy (website, digital media, social network, etc.) as well as execute the plan
  • To assist developing compelling B2B e-marketing campaigns in line with the brand strategy and overall marketing plans
  • Assist the team with developing different 'customer journeys’ and understand the key touch-points along the way
  • Evaluate email marketing campaigns and develop a record of what does and doesn’t work
  • Support and execute the tracking of online KPIs, analyze results and propose improvements
Detroit, MI
Digital Marketing Executive
Detroit, MI
Hills LLC
Detroit, MI
Digital Marketing Executive
  • Analysing campaign results and reporting performance back to stakeholders
  • Implementing, tracking and reporting web advertising campaigns including PPC, Facebook, Twitter, LinkedIn Ads etc
  • Marketing Automation certification will be an additional value
  • Analysing and reporting on website and digital marketing activity using Google analytics and other reporting tools
  • Working knowledge of HTML, CSS and JavaScript is a big plus
  • Using a range of marketing technology, produce website campaign landing pages and marketing emails to support regional marketing campaigns
  • Driving digital development (Mobile optimisation)
Phoenix, AZ
Director of Digital Marketing
Phoenix, AZ
Phoenix, AZ
Director of Digital Marketing
  • Managing, motivating and mentoring an in-house digital team, leveraging the team’s strengths through engaging and effective team management
  • Leads all digital marketing programming efforts, ensuring that all programming is on goal and high-performing
  • Provide customer analysis; segmenting customers, establishing the reporting infrastructure, tracking performance, and presenting the results to the team
  • Refining current digital performance metrics and tracking and communicating ongoing performance, benchmarking our digital Investments and campaigns
  • Overseeing initiatives such as site marketing, search engine marketing, affiliate programs, online media and email marketing
  • Partner with the marketing team to optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Manage all digital marketing, e-commerce projects from inception to on-going delivery including hands-on execution
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Indiana University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to thrive in fast paced environment, reconcile priorities, adapt quickly to change, while meeting deadlines
  • Good organization and prioritization skills and ability to manage several projects simultaneously
  • Strong analytical/critical thinking and problem solving abilities with extreme attention to detail
  • Ability to produce high volumes of quality work under tight deadlines
  • Knowledgeable in popular CMS (Drupal, WordPress), design and digital marketing
  • Strong functional use of Microsoft Office Excel, Word, PowerPoint, and knowledge of Access or SQL
  • Highly organized with critical attention to details
  • Attention to details when making decisions
  • Ability to work independently and/or within a collaborative team structure
  • Ability to serve as an agile Product Owner serving as a Digital Subject Matter Expert and leading developers and QA team members
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15 Digital Marketing resume templates


Digital Marketing Analytics VP Resume Examples & Samples

  • 15+ years’ experience in a quantitative marketing arena
  • 7+ years’ experience leading analytics teams
  • 5+ years in financial services, preferably retail banking
  • Significant business development experience
  • Experience in programmatic media buying and paid search optimization
  • Significant experience creating solutions within digital media analytics and advanced attribution and measurement (ex. Display and Search)
  • Experience creating insights from cookie/visitor level digital data (Ex. DFA, DSP, Web Analytics raw data feeds)
  • Proven experience creating advanced analytics solutions leveraging research, statistics, and modeling
  • Proven thought leader in digital measurement and targeting
  • Agency or consulting experience recommended
  • Knowledge of financial services regulatory environment relative to marketing activities
  • Familiarity with credit bureau and other 3rd party data used in financial services
  • Graduate degree in Advanced Analytics, Statistics, Math, Engineering, MBA or related

Digital Marketing Assistant Resume Examples & Samples

  • Proficient in Microsoft Office applications
  • Strong written and verbal communication skills with an impeccable eye for detail
  • Ability to work quickly and effectively in a fast-paced environment
  • Ability to organize and prioritize multiple projects and deadlines with minimal oversight
  • Ability to follow direction and processes
  • Proofreading and QA experience preferred
  • Knowledge of basic HTML or email coding best practices a plus
  • Knowledge of Photoshop a plus

Digital Marketing & Integrations Associate Resume Examples & Samples

  • Help oversee development of digital marketing initiatives for show launches and campaigns
  • Develop online promotions, social and mobile application product launches, custom content and other marketing programs to drive viewership and maximize our relationship with viewers across all digital touch points
  • Aid the VP of Digital Integrations with identifying and developing digital integration opportunities across on-air and digital programming, working with internal and external stakeholders including NBC Sales, Programming, Digital and Marketing as well as external Production Studios and Integration Sponsors and Partners
  • Identify, track and collaborate with third-party app developers, social and digital partners to build best-in-class integration opportunities for marketing and revenue purposes
  • Work with NBC Brand Marketing, Digital, Sales and Publicity Departments to leverage social media, press, sponsor and strategic partners to drive additional promotional opportunities
  • Partner with Digital Content, Custom Content and Video Syndication Teams to position NBC video content across multiple video distribution outlets
  • Create Digital Marketing schedules and communication plans
  • Oversee budgets and coordinate projects with Agencies and 3rd party Vendors
  • Drive analysis and insights into performance across all platforms including video, social and mobile
  • Collaborate with Strategy, Media, On-Air & Off-Air Marketing teams on overall Strategy and communicate this strategy and positioning to internal Digital Teams, Social Teams and Sales to ensure consistent brand positioning and marketing messaging
  • Work with multiple departments including, Distribution, Publicity, Research, Legal, Sales and other NBCU companies
  • Minimum of 2 years’ experience in online, digital or social media marketing
  • Software proficiency in MS PowerPoint, Excel, Word, Adobe Creative & Development Suites
  • Marketing experience in entertainment/media preferred
  • Experience with digital advertising, application development, mobile & social media marketing
  • Effective in communicating (both written & verbal) with technical development team members, as well as non-technical resources
  • Multi-task oriented, strong organizational process & time management skill
  • Thorough understanding of common web & interface conventions

Digital Marketing Campaign Specialist Resume Examples & Samples

  • Partner with customer segment managers to understand digital marketing campaign objectives and requirements
  • Recommend, develop and implement tactics to engage customers and increase conversions
  • Support the planning and execution of digital marketing campaigns, working closely with internal and external agencies to meet stated business objectives
  • Work closely with agencies and the digital strategy team to develop and implement targeted 3rd party ads, landing pages, display ads, and paid search tactics
  • Identify and implement digital media best practices that drive outstanding customer experiences
  • Work with the Chase brand team to ensure new creative meets brand standards
  • Day-to-day management of vendor relationships, budgets and timelines
  • 4 year college degree, preferably in Marketing, Advertising, Communications or related-field
  • 2 - 4 years of digital marketing or related agency experience
  • Analytical, problem solving and planning skills are a must

Senior Director of Digital Marketing Resume Examples & Samples

  • Increase market share and category leadership for Zondervan Books and Bibles, including Young Adult titles
  • Research and develop, monitor and report on marketing trends and opportunities for digital product
  • Develop innovative and effective marketing programs for digital product
  • Aggregate and establish enterprise-wide best practices for digital Bible development and marketing
  • Direct and oversee digital marketing tactics for all new Book and Bible projects and a selection backlist products each fiscal year
  • Lead the integration of Zondervan CRM system in Bible Marketing to mine data for educated consumer profiling as a growth initiative
  • Develop ongoing research of trends in online marketing social media. Share research to inform strategic product and marketing decisions
  • Responsible for Facebook, Twitter and blog postings (and other social media posting opportunities), as well as liaise with PR firm regarding postings
  • Participate in strategic development of digital products and digital marketing. Utilize digital channel partners
  • Collaborate and work closely with Zonderkidz Marketing Team, Trade Digital Marketing Director, CCARR Digital Marketing Director, Bible Digital Marketing Director, Internet Marketing Team, Director of Mobile Content Operations, Director of Digital Sales and Assistant Manager of Digital Production to develop and implement marketing plans
  • Share in the insight, direction and execution of product development for digital product and physical product as it relates to the digital integration
  • Manage ongoing updates and maintenance various Zonderkidz websites
  • Discover and execute social media outlets and tactics for product development by CrowdSourcing
  • Project-manage, with MSI, app execution and development
  • Lead online development for Bible customizable programs
  • Collaborate on go-to-market strategies for digital Bibles
  • Monetize and proliferate content
  • Manage budgets associated with digital M&P
  • Work Experience
  • At least 8 years in product marketing
  • Must be intimately familiar with digital product marketing strategies
  • Persuasive and Energetic
  • Effective copy writer

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • At least one year of digital marketing experience
  • College (BA) degree required
  • Must be passionate about digital marketing and music
  • Basic HTML, Photoshop, and be adept in Microsoft Word, Excel, PowerPoint, and Outlook
  • Familiarity with data analysis and standard web metric tools (ComScore, Hitwise, Google Analytics, Next Big Sound)
  • Strong interpersonal skills with the ability to work with all types of personalities
  • Strong problem solving skills, resourcefulness, self-confidence
  • Must be highly organized

VP, International Digital Marketing Resume Examples & Samples

  • Manage Int’l Digital marketing team (currently 5 employees)
  • Responsible for overseeing the international digital marketing of all US-signed frontline artists, inclusive of social media, online advertising, CRM and strategy
  • Oversee international digital marketing services
  • Work with/negotiate with outside vendors
  • Represents Sony Music International at Sony Corporation digital meetings and events
  • Work closely and directly with both labels and artists to create international specific tools and plans
  • Creation of Digital Marketing Materials and Strategies to Support International digital sales initiatives
  • Provides reporting, analytics and metrics on social media and marketing campaigns
  • Operates and oversees the Sony Music corporate Social Media profiles, and the flow of content
  • Lead digital education/training of Sony Music digital managers in affiliates worldwide
  • Foster best practices and idea generation between affiliates and US labels
  • Expert Relationship building skills internal, externally and globally
  • Ability to travel internationally, if necessary
  • Must thrive in high volume, high energy work place and environment

Director, Online / Digital Marketing Resume Examples & Samples

  • Develop marketing campaigns for Rodale products across multiple online/digital platforms that deliver profitable orders/subscribers
  • Develop branded campaigns in alignment with Rodale’s brand guidelines and leveraging Rodale’s brand and author assets
  • Work collaboratively across company departments to achieve broad reaching goals
  • Develop and work within budgeted targets
  • Have the ability to analyze campaign and customer metrics to measure outcomes
  • Strategize new sources of business and develop plans against them
  • Working with the email acquisition and partnership team on promotion plans and new customer on-boarding campaigns
  • Monitor and implement initiatives to improve online book pay-up
  • Experience with newsletters a plus

Director of Digital Marketing Resume Examples & Samples

  • Develop strategic vision, roadmaps and marketing plans to continue to grow Chase’s share through digital channels
  • Build a modern team of digital channel experts and marketing technologists
  • Drive a learning agenda across channels, including search, display, owned properties, email, and partner websites
  • Stay current in and prioritize emerging areas (mobile, social media, etc.)
  • Present to and collaborate with general managers of the Auto businesses about digital plans and trends
  • Manage a digital marketing budget and vendor relationships
  • Represent Auto in the broader JPMC digital community

SVP, Digital Marketing Resume Examples & Samples

  • Provide strategic direction to and oversee the digital marketing strategy/planning functions
  • Oversee the strategy development of global digital and social media marketing strategies across all film brands/titles and release windows (theatrical and in-home)
  • In partnership with the film brand lead, direct and define a digital strategy for a film campaign complimenting the overall campaign strategy, target audience, and milestones by actively participating in marketing meetings, brainstorms and planning sessions
  • Identify digital partners and platform to optimize marketing efforts such as content debut to generate the largest and most effective user on our content
  • Bring new digital and technology opportunities to the marketing campaign to enhance our marketing efforts
  • Understand and translate social sentiment into marketing strategies and recommendations to optimize the film campaign
  • Is an active partner in brainstorming strategy shifts based on dynamic online and social reactions to content, messaging and imagery
  • Present opportunities to extend digital partnerships into full blown promotions (e.g. linking with technology, software, hardware, telecom, .com partners)
  • Lend expertise in the overall marketing and creative process to be impactful and effective on digital, social or mobile mediums
  • Represent business unit in corporate governance policies, including development CRM models and adoption of new anti-piracy technology
  • Partner with media department to identify effective digital advertising and search vehicles
  • Partner with research group to continue to refine methodologies for measuring impact of all paid media and digital marketing efforts. Establish metrics for analyzing marketing effectiveness
  • Partner with Publicity teams to coordinate messaging and maximize exposure through paid media and content
  • 15+ years film marketing and digital experience; 7+ years management experience
  • Proven relationships with external digital companies/agencies
  • 6+ years overseeing digital campaigns for major studio movie releases grossing over $100 M. in global box office
  • 6+ years managing a staff of executive and junior level employees
  • Expertise leveraging and managing different social media networks for film releases (e.g., FaceBook, Twitter, WEIBO, Instagram, Snapchat)
  • Extensive experience creating and executing digital media campaigns on live action, animation, tent-pole, documentary and localized films
  • Experience interfacing with high level executives and filmmakers
  • Candidate MUST be collaborative
  • Candidate MUST be able to navigate successfully in a MATRIX organization
  • Candidate MUST be willing to take calculated risks
  • Candidate MUST be courageous and willing to speak up and share opinions
  • Candidate MUST demonstrate the ability to be proactive and resourceful
  • Candidate MUST be able to lead a diverse team
  • Candidate MUST be of a global mindset

Digital Marketing Assistant Resume Examples & Samples

  • Create and manage campaign calendars for all areas of digital marketing, including tie-ins with other marketing disciplines
  • Access web reporting systems to monitor traffic to web sites and features
  • Manage department budgeting and accounting, including invoicing
  • General departmental administration: agency relations, screening schedules, contract issuance and updates
  • Manage internal production resources dedicated to
  • Answer phones when necessary
  • Be self reliant and able to implement and manage tasks independently
  • Strong time management skills with a sharp attention to detail
  • Strong written and communication skills at all levels
  • Excellent computer skills. Working knowledge of Microsoft-based software: Outlook, Word, Excel, Powerpoint and PhotoShop
  • Minimum 1year experience as an administrative assistant

Cib Digital Marketing Resume Examples & Samples

  • Partner with segment marketers to identify their campaign requirements and guide them towards solutions that best meet objectives
  • Devise campaigns that meet the client's brief and budget – in partnership with the internal digital creative team (and agency colleagues where applicable)
  • Manage the process from creative development through campaign completion, including program tactic selection, messaging, metrics and execution
  • Present the campaign ideas and budget to the senior leaders, the business, etc in partnership with the segment marketers
  • Challenge the status quo and drive execution through ideation and new technologies
  • Liaise with, and act as the link between, the segment marketers and the internal digital creative team (and agency colleagues where applicable) by maintaining regular contact, ensuring that communication flows effectively, and deliverables are met as agreed upon
  • Recommend media campaign calendar across digital channels
  • Negotiate campaign details with segment marketers and the internal digital creative team
  • Present creative work to segment marketers for approval / modification. Be firm in limiting rounds of edits to agreed upon standards
  • Collaborate with segment marketers to identify key program metrics. Track performance relative to targets and continually optimize to achieve program objectives
  • Provide regular status reports and updates for segment marketers as agreed upon
  • Monitor the effectiveness of campaigns; Work with segment marketers and digital creative team to tweak as needed

Digital Marketing Assistant Resume Examples & Samples

  • Coordination of weekly ecards & newsletters
  • Posting social media updates via Live Nation Facebook, Twitter & Instagram accounts
  • Compile advertising campaign stats
  • Plan and administer a variety of sweepstakes and contests
  • Assist with various marketing projects as needed
  • Experience using social media in a business setting
  • Experience in Photoshop
  • Proficient in Microsoft Excel, Word & PowerPoint

Digital Marketing International Theatrical Resume Examples & Samples

  • Provide digital vision, leadership and management to Fox International as a whole. Oversee the strategic direction and tactical programs developed for Digital Marketing across the film slate. Act as the digital strategist for all Fox departments
  • Primary owner of the business relationships with key global digital outlets: MSN, Google, Facebook and others as identified. Ensure organization is abreast of latest marketing trends and technologies as they relate to film marketing
  • Ensure that we are effectively engaging our audience through social marketing (Facebook, Twitter, YouTube, Daily Motion, Instagram, SnapChat, Weibo, Vine, etc. Provide thought-leadership on ways consumers utilize online and mobile communication to help build dialog with various movie-going audiences
  • Influence the type of content used to fuel dialog and help develop engagement schedules to increase engagement and interest with Fox movies
  • Evangelize technology, all things digital (blogging/microblogging, podcasting, video sharing and streaming, widgets and gadgets, word-of-mouth campaign management, mobile marketing, social networking, etc.)
  • Social listening – working with the digital publicist to ensure that we are following the digital conversation around our movies and those of competitors
  • Oversee the development of training programs on digital communications for the marketing teams
  • Stay abreast of digital trends and technologies beyond the digital marketing space and provide Management with insight and recommendations relevant to the industry
  • Establish processes and procedures to ensure best practices and quality of deliverables. Manage tools to ensure territory implementation of key assets, e.g. microsite builder/SAM, etc
  • Work with promotional team to sync up our digital plans with promotional partner digital plans
  • Communication central and domestic digital marketing plans and strategy to the field via email and conference calls
  • Liaise with the HE group to ensure resources and plans are optimized across windows
  • Co-ordinate with legal and finance groups as necessary on vendor contracts/payments, copyright (e.g. domain registration), etc
  • Cultural sensitivity to how digital is consumed by populations outside of the U.S

Manager, International Digital Marketing Resume Examples & Samples

  • Manages time-sensitive websites, special features, online games, Facebook apps, mobile apps, social media, search, advertising production materials and assets. Responsible for ensuring production deadlines are met and all creative components are technically functioning and of the highest possible quality
  • Responsible for ensuring that all worldwide sites and games are built to international technical specifications and that international kick offs are held. Manages worldwide timelines and QA process
  • Assures international specific requests are being addressed and international creative is being reviewed
  • Attends international territory calls and manages all required follow up
  • Manages international specific projects. Responsible for ensuring deadlines and technical specifications are met
  • Assures the production process runs smoothly and vendors produce quality work on schedule and within budget
  • Works with film production units to gather assets for websites (photos, sketches, audio, video, text, etc.)
  • Manages external design vendors’ website and ad banner production
  • Reads scripts and performs research for both visual and content; brainstorms ideas for site and advertising components
  • Meets with internal and external teams to formalize ideas and create site plan; obtains necessary approvals to move forward into production
  • Researches current and emerging online technologies and software/hardware options for department
  • Reads extensively and researches trends in advertising and marketing (movie genres, demographics)
  • Researches outside vendors for site and ad banner design and production
  • Oversees creative advertising campaigns and provides creative direction with media outlets and large partners (Yahoo, YouTube, etc.)
  • Develops advertising content and functionality based on external sites marketing and demographics
  • Manages special projects as assigned

Administrator, Digital Marketing Resume Examples & Samples

  • Assists with asset management including the utilization of FTP sites, Google Docs, and cloud-based file sharing programs such as Dropbox and
  • Supports Production Manager in managing 3rd party vendors, legal and financial documentation, and overseeing the QA process for official websites, contests/sweepstakes and online ad campaigns
  • Assists the Production Manager in updating production schedules and project budgets
  • Transcribes trailers, featurettes and TV spots for social post content
  • Drafts SOWs and coordinates PORs with accounting for both the Production Manager and the Social Media Manager
  • Coordinates vendors (third party) by ensuring all appropriate documentation and deliverables are completed on time, and escalates potential issues to the team
  • Actively participates in team brainstorming sessions to identify unique ways of promoting upcoming films. Reads scripts to develop marketing ideas and identify quotes for use of social media graphics

Specialist, Digital Marketing Resume Examples & Samples

  • Provide input into the creation of the overall Market plan related to the implementation of the Global Brand Activation strategy for eComm/eTail and Digital Brand/BU Marketing
  • Ensure the global toolboxes deliver against the Market's eComm/eTail and Digital marketing needs
  • Support manager as needed to brief Global Concepts-to-Consumer on any additional Market eComm/eTail and Digital marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
  • Ensure the Global/Market Brand Calendar is followed throughout the Market and that any eComm/eTail and Digital Marketing work complements this
  • Execute the “Always On” strategy and process for SNS activities
  • Analyze and Report on Digital trands and what’s next in Digital Marketing
  • Help drive profitable eComm/eTail growth, supporting the effective implementation of acquisition (paid and organic search), retention (through CRM and customer service) and data analytics
  • Report on performance of all eComm/eTail marketing initiatives
  • Leading and managing a diverse team

Digital Marketing Assistant, Emeia Resume Examples & Samples

  • Support the digital marketing and media team in planning and executing Regional digital strategies across each channel and platform, including Performance Media, Email, Social Media
  • Partner with media agency on elements including; planning, production and delivery of Performance Media briefs, campaign management and reporting
  • Brief the Creative Media Department on creative requirements and facilitate delivery, liaising with Corporate and Regional teams
  • Collaborate and build key relationships with wider functions across the Marketing & Comms teams, in order to deliver against above mentioned strategies
  • Administrative support, production of ad-hoc campaign reports and maintenance of monthly digital calendars
  • Compile specific reports and insights utilising data from analytics tools and prepare weekly/monthly digital reports
  • Maintain and organise departmental information including project files and databases
  • Seek out new digital opportunities through research and industry knowledge

Spring Intern Digital Marketing Resume Examples & Samples

  • Rising junior or senior pursuing undergraduate degree
  • Proficiency with Word, Excel, PowerPoint
  • Demonstrated interest in Digital Media, specifically marketing
  • Ability to work at least 20 hours/week
  • Proficiency with all forms of social media

Spring Intern Digital Marketing Resume Examples & Samples

  • Assist brand managers in composing and updating campaign strategy decks, recaps and presentations
  • Assist brand managers in digital research
  • Participate in series brainstorms aimed at content creation, multi-platform campaigns, and individual tactics
  • Assist brand managers in providing weekly insights into current campaigns
  • Daily monitoring of series related articles, third party recaps, and general buzz

Digital Marketing Executive Resume Examples & Samples

  • Ensuring that digital activity supports the overall sales and marketing strategy
  • Driving digital development (Mobile optimisation)
  • Delivering email marketing campaigns and managing digital agency
  • Ensure website is constantly updated
  • Ensure all email communications are compliant for different investor types
  • Collation and measurement of data to ensure marketing effectiveness
  • Supporting PPC activity
  • Delivering of web conferencing events
  • Excel and data management
  • Marketing automation software
  • Digital project management/ agency management

Head of Digital Marketing Resume Examples & Samples

  • Ensure strong brand alignment and consistency across all digital channels, and with any offline channels like PR
  • Oversee social media integration, with focus on earned marketing, content management, and sales enablement
  • Collaborate digital marketing with parent company, BNP Paribas, as needed
  • Collaborate on the development and optimization of .com content and sales paths
  • Manage a team of marketing professionals including recruitment, goal setting, performance management, coaching and development, and issue resolution
  • Strong collaboration and partnership both within and outside Marketing organization
  • 15 or more years of functional/professional experience
  • Digital marketing expertise across SEO, SEM, display, affiliates, preferably with a digital-only B2C company
  • Branding experience with leading consumer brands in an advertising and/or marketing communications role
  • Extensive background developing both marketing strategies and implementation plans
  • Experience in financial services or other regulated industry
  • Successful track record leading mid-size teams, with both direct and indirect reports
  • World-class communicator, both in development of marketing materials and personal interactions
  • Track record of delivering results and proactive leadership in matrixed organizations
  • Exceptional relationship skills and collaborative approach in working with lines of business
  • Proven ad agency and vendor relationship management experience, including contract negotiation
  • Hands-on experience with financials and budgeting
  • Subject matter expertise in all areas of digital consumer marketing: brand strategy and implementation, advertising, media, marketing communications, search, partnerships, loyalty programs
  • Ability to distill complex consumer information into transparent communications, plans and strategies, especially to non-marketing professionals
  • Skillful at managing through change; comfortable with ambiguity
  • Strong analytical skills and respect for marketing metrics
  • Proven ability to juggle a large volume of work across multiple constituents
  • Strong project management ability and detail-orientation
  • Excellent presentation and written communication skills
  • Empathetic and diplomatic
  • Highest standards of ethics and personal integrity

Graduate Intern Spring Digital Marketing Resume Examples & Samples

  • Be the in-house social media expert on emerging digital platforms, analytics and best practices
  • Develop content plan and manage the social and editorial calendars
  • Pulling and analyzing market research data
  • Collaborate with editorial and social teams on content gathering, sharing and on-air integration
  • Writing research reports and making actionable recommendations to company executives
  • Provide support for event marketing activations
  • Coordinate contests/sweepstakes/grassroots initiatives

Digital Marketing Executive Resume Examples & Samples

  • Educated to a degree level or above
  • Proven track record of creating and delivering successful online marketing campaigns (with client or agency experience)
  • Experience of writing for the web incorporating the principles of usability, accessibility, marketing and search
  • Strong campaign and project delivery skills, gained in a marketing communications environment
  • Experience working in a matrix organisation
  • Enthusiasm, flexibility & humour - an ability to work collaboratively in a small, fast-paced team
  • Experience of quality control, proof reading and excellent attention to detail
  • A strong focus and understanding of the online customer experience
  • Highly experienced in using Teamsite
  • Experience of using a web analytics package such as WebTrends or Google Analytics
  • Experience creating customer journeys, wireframes and creating effective Information Architecture
  • Experience of working on professional corporate websites, specific financial services experience
  • Awareness of Financial Services Industry regulatory requirements and an understanding of their importance

Digital Marketing Account Manager Resume Examples & Samples

  • Responsible for owning the client relationship for Sabre Hospitality Solutions’ customers with E-marketing programs and managing E-marketing program for a portfolio of hotel clients
  • Consults with hotels to grow online business by understanding their business, target markets, and needs and objectives and then provides creative and thoughtful marketing solutions through use of e-marketing services and tools
  • Confidently provides guidance on all aspects of e-marketing program from inception of website redesigns to CRM (i.e. email marketing and creating ongoing relationships with guests) best practices to robust social and online media campaigns
  • Knowledgeable and confident with all elements of digital marketing including SEO, PPC, Email, CRM, Social Media, Online Media, Mobile, Google Analytics, and Website Effectiveness
  • Manages all website development aspects by working directly with developers and designers to execute on solutions within project budget/timeline
  • Project based approach with a continuous focus on quality, detail, organization and an exceptional ability to find solutions involving website developments
  • Keen ability to analyze and interpret analytics and reports; provide client monthly program summaries and recommendations to continue to evolve E-marketing program. Lead formal program review calls and/or meetings
  • Delivers e-marketing program reports and analytics and interprets results of marketing programs ensuring value of program is effectively conveyed to client
  • Understands all SHS marketing services and industry benchmarks to allow for proactive recommendations and management of marketing programs on an ongoing basis
  • Coordinates access to client with specific Subject Matter Experts as needed (Website Creative, Website Strategy, Technology, SEO, PPC, Media, CRS/RM, etc.)
  • Facilitates requests to Internet Marketing Teams (Website Creative, SEO, PPC, Media, etc.) with required level of detail for effective and timely fulfillment utilizing ticketing systems
  • Accountable for keeping client maintenance projects in budget and on time when facilitating directly
  • Develop and present E-business plan and manage annual planning process as applicable for portfolio of clients
  • Maintain and update e-marketing plans and budgets for a portfolio of clients
  • Know e-marketing tools including Email/CRM tools and Content Management Tools in enough depth to demo the tools, understand features and benefits and be able to provide direction to internal team on executing projects for clients accordingly
  • Administer routine account management tasks essential to Sabre Hospitality’s operations including monthly billing, updating client contact records, maintaining records of the account’s Internet Marketing services and products, and assisting with or managing contract negotiations and renewals
  • Present and explain Internet Marketing Service Agreements and Statements of Work for Website projects or marketing campaigns
  • Serve as the client’s first point-of-contact for troubleshooting IMS tools or Websites

Digital Marketing Assistant Resume Examples & Samples

  • Digital Media: Support overall management and development of all digital media (includes all aspects of digital marketing from online communication, email marketing, social media to mobile)
  • Work closely with the internal and global marketing teams to provide updates / reports of the digital marketing campaigns, promotions and performance
  • Monitor competitor activity and review new developments, technologies and trends in digital media
  • Production/Creative Agency Management/Creative Content: Support overall development of all Coty Prestige’s digital creative production
  • Liaising with Sales and e-Retailers: Support the management of all retailer brand shops
  • Brief in and manage creative updates on a monthly basis, seeking approval from internal marketing teams
  • Email Marketing: Support the management of the yearly fragrance email programme
  • Previous digital marketing experience is not essential, however the ability to understand the ‘marketing language’ would be an advantage
  • Experience of dealing with clients/customers
  • Sound knowledge of MS Office (Excel, Word and PowerPoint)
  • Financial awareness
  • Excellent time management, organization and prioritising skills
  • Ability to work effectively to deadlines
  • Ability to build strong working relationships
  • High levels of accuracy and attention to detail

Intern, Digital Marketing Resume Examples & Samples

  • Marketing or Communications degree
  • You must be a recent college graduate (within the year) to qualify
  • Strong PowerPoint Skills
  • Knowledge of ComScore, Nielsen, @plan, DART, ATLAS, Adserving, WebTrends, Omniture, Google Analytics, SEO & SEM
  • Works well independently or as part of a team

Mgr Digital Marketing, Dmi Resume Examples & Samples

  • Responsible for educating in-country digital teams on digital brand guidelines for Clarisonic
  • Bachelor’s Degree or higher required
  • 5-7 years of digital marketing experience with focus on consumer products. Experience working with international teams preferred

Regional Digital Marketing Account Executive Resume Examples & Samples

  • Work with DMM and RetailFirst field account and media to execute non traditional campaigns on a timely basis. Communicate to FDAF, key dealers and Ford regional personnel as needed/instructed on an ongoing basis
  • Support FDAF education on current and emerging digital marketing opportunities (media/creative/social/mobile/etc.) as well as best practices and initiatives of other dealer groups around the country
  • Support DMM in the education and engagement of RetailFirst account personnel in digital activities and offload execution elements as appropriate
  • Work with DMM in leading cross functional support team including operations, creative, media, analytics and account to track towards business objectives and create the most effective marketing solutions for assigned dealer groups

Email & Digital Optimization VP Consumer Banking Digital Marketing Resume Examples & Samples

  • Email Marketing Strategy & Implementation
  • Digital Initiative Optimization Planning (across all digital channels)
  • Digital Initiative Implementation
  • Lead the development of holistic digital initiative Learning Agenda development for all campaigns and email initiatives
  • Define digital initiative measurement plans that outline the digital KPIs that feed into overall measurement and analytics for integrated initiatives (i.e. digital creative site/ad engagement, digital media metrics, etc.)
  • Lead the team in defining the cross-channel tagging strategy for each initiative, and ensure it is delivered successfully for each campaign
  • Develop and manage the digital multi-channel metrics dashboard report to understand ongoing creative & media optimization opportunities for campaigns
  • Partner with Analytics to ensure digital metrics are effectively measured in all business analysis
  • Partner with Research to ensure digital learnings are effectively measured in marketing research and brand trackers
  • Represent digital marketing in the Attribution model development in conjunction with Analytics
  • Be the expert in digital optimization and lead digital optimization capability building within the Consumer Bank
  • Partner with Strategic Sourcing to ensure agency/vendor alignment to ongoing needs, and manage agency/vendor relationships as defined
  • 7-10 years of digital marketing or related experience
  • Proven experience in creating and managing an email marketing program for a large organization (within the company or their agency)
  • Proven experience in leading measurement planning and optimization for email and digital marketing initiatives
  • Strong people leader that can guide an organization through change
  • High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
  • Problem solving and innovation focus with an eye on constant, measured improvements
  • Proven ability to take initiative, influence others, and deliver consistent results

Associate Email Marketing Consumer Banking Digital Marketing Resume Examples & Samples

  • 3-5 years of email implementation experience in a large-scale, complex email environment (multi-brand or multi-product in a multi-stakeholder business environment)
  • Innovative focused with an eye on constant, measured improvements
  • Ability to build collaborative relationships

Ccb-digital Marketing Risk Analyst Resume Examples & Samples

  • Conduct risk assessments of concepts related to Digital Marketing and content distribution
  • Conduct risk assessments of new platform, capabilities and concepts related to Digital Marketing
  • Provide risk requirements around Digital Marketing campaigns and platforms
  • Monitor emerging technology for developing risks
  • Partner with Control Function on RCSA review and action plan closure
  • Risk Oversight for all aspects of Digital Marketing across Lines of Business (Cross Channel Strategy, Risk Avoidance Practices)
  • Develop risk reporting around active campaigns
  • Subject Matter Expertise in Digital Marketing Governance and Oversight
  • Experience in a risk, control or audit function
  • 5-7yrs financial industry background
  • Ability to work effectively with both business and technically oriented individuals

Digital Marketing Specialist Sem & Se Resume Examples & Samples

  • 3 years of digital marketing experience
  • Paid search and/or SEO experience
  • Experience identifying consumer needs and wants through various channels
  • Solid understanding of the marketing environment and the relationships between channels to optimize experiences for every customer
  • Exceptional reporting, analytical and influential abilities
  • Bachelor's degree in a marketing, quantitative, business or consumer research discipline preferred

Dir Digital Marketing Resume Examples & Samples

  • Assess current initiatives and provide recommendations for existing and emerging digital marketing channels and tactics to help marketers evaluate digital marketing opportunities, specifically identifying the unique community development and engagement methods targeting government and healthcare leaders
  • Develop measurement/ROI targets to rollout across digital teams in order to determine campaign success; integrate ROI targets with overall business goals
  • Evaluate and be responsible for P&L tied to digital goals
  • Collaborate with cross-functional teams to define key consumer insights and opportunities, and maintain a consistent brand voice and message across all digital channels, while identifying the unique methods and vernacular that are successful in
  • College Degree (preferably in Marketing or Business) or equivalent in work experience. MBA preferred
  • Minimum of 10 years in-depth, digital marketing experience
  • 5+ years business-to-business and/or business-to-consumer consultation and strategy development
  • 3+ years of experience leading a marketing function and managing direct reports
  • Knowledge of SEO/SEM implementation and optimization fundamentals
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, remarketing, social network advertising (LinkedIn, Twitter, Facebook, etc.) and content marketing
  • Expert-level skills in marketing automation and smart list optimization to build and optimize the right nurturing tracks
  • Superior communication skills, both internal and client-facing
  • Strong relationship management, organizational and project management skills
  • Ability to work effectively with a variety of internal teams and business groups, including marketing, sales, business development, strategy, finance and technology
  • Ability to identify opportunities for growth and incremental opportunities with marketing and business partners
  • A take-charge and decisive persona capable of leading large scale initiatives
  • Excellent people and project management skills
  • Professionalism and strong interpersonal skills; a team player

Digital Marketing Executive Resume Examples & Samples

  • Supporting the promotion of local products and websites/platforms by planning and implementing digital marketing campaigns and ensure on-line profile, success and competitiveness
  • Ensuring that the local e-commerce site is kept up-to-date with key information and devise strategies to drive online traffic and revenue
  • Overseeing the social media strategy for the company
  • Ensuring that Elsevier products are accurately presented and promoted on 3rd party e-commerce sites, and manage all 3rd party vendors accordingly
  • Managing the EDM and e-marketing database to ensure continued growth
  • Reviewing and reporting on all digital campaign activities and make recommendations to improve the effectiveness and quality of all e-marketing campaigns & initiatives
  • A degree in Marketing, Communication, Business or a related discipline
  • 2 - 3 years’ experience in a digital marketing related role
  • Comprehensive understanding and solid experience in content marketing, landing page/conversion optimisation, SEM, SEO, PPC and SMM
  • A proven track record of delivering successful online campaigns and programs
  • Knowledge and experience of web content management using CMS & HTML knowledge would also be beneficial

Manager, Urban Digital Marketing Resume Examples & Samples

  • Construct community/fan-building initiatives. Examples of online involvement include: fan recruitment, media sampling/posting, online voting, viral "send to a friend" initiatives, banner campaigns, consumer surveys, contests, etc
  • Work with Atlantic Publicity to coordinate with hundreds of niche genre and lifestyle websites to maximize exposure for Atlantic's artists and music specific to each target market. Examples include music and video placement, artist features, artist pages on sites, news and tour info, album reviews, giveaways, banner ad and viral player placement, etc
  • Familiarity with file sharing applications, rippers, encoders, etc

Assistant, Urban Digital Marketing Resume Examples & Samples

  • Update and maintain artists' websites with up-to-date news/content
  • Write, build and distribute artist and label newsletters (Text and HTML), in order to create and maintain a strong, consistent relationship with fans and reinforce artist loyalty
  • Coordinate prizes, flyaways, and oversee administration of contests and promotions
  • Collaborate with other Atlantic Records departments for digital projects
  • Research and report on new media marketing activity online for all artists
  • Prepare bi-weekly online marketing summaries
  • Provides day-to-day admin support for VP and Director Digital Marketing
  • Deep knowledge of contemporary music scene and lifestyle, with particular focus upon urban music and lifestyle (as appropriate)
  • Understanding of interactive technologies and communication tools including email, social media platforms, and viral marketing techniques
  • Organizational abilities
  • Creative minded
  • Reporting skills
  • BS in Marketing, Communications, or similar

Digital Marketing Resume Examples & Samples

  • Digital marketing campaign management & analytics
  • Lead Management & Sales liaison
  • Marketing qualified leads performance analysis
  • Campaign targeting, audience data analysis and research
  • Reporting Creation and Management
  • Presentations and Management reporting
  • Project Support to Field Marketing Managers

Digital Marketing Assistant Roc Nation Resume Examples & Samples

  • Compilation of weekly company and artist reports, research, printing, copying, filing, troubleshoot IT/tech issues, email and contact database management
  • Coordinate team travel arrangements for special events
  • Organize and submit expenses for departments in timely manner
  • Handle meeting scheduling for Digital Marketing VP and department as needed
  • Conduct competitive artist research as needed for international markets and digital platforms
  • Compile and draft monthly partner marketing updates
  • Ensure payment of vendor invoices
  • Write and mock-up marketing / sales one-sheets and pitch documents
  • Manage organization of assets, ensuring consistent, tagging
  • Organize, calendarize and prioritize in-coming and pending action items for Digital department
  • Track ongoing digital marketing campaigns and results in promotions database
  • Create marketing pitch decks
  • Participate in weekly digital department and staff meetings by contributing marketing ideas and assist in keeping team abreast of upcoming deadlines
  • Maintain account information for profiles and owned domains
  • Maintain and track budgets

Gip Undergraduate Intern Digital Marketing Resume Examples & Samples

  • Supporting a variety of business stakeholders who have a presence and produce content on the corporate intranet. This will foster teambuilding and collaboration
  • Creating or editing web content with various tools. This will foster learning and development
  • Uploading and integrating related multimedia content
  • Ensuring web content adheres to information architecture, UX and brand visual identity guidelines
  • Providing quality assurance, troubleshooting support as necessary
  • Participate in weekly manager and monthly team meetings. This will foster mentoring

Private Bank Digital Marketing Resume Examples & Samples

  • Manage the end-to-end delivery of eCRM marketing campaigns (70%)
  • Previously set up automated & personalized email marketing programs
  • Outstanding attention to detail, whilst being able to perform tasks quickly and efficiently
  • Highly organized; process-driven but yet agile and reactive
  • Numerate and ability to analyze problems
  • Good understanding of HTML
  • Photoshop / Design experience
  • Able to work in deadline-driven situations; results focused
  • Experience in briefing and managing creative resources (in-house or external)
  • Strong inter-personal skills; ability to work well in a team
  • Experience with one or more European languages useful but not required
  • University/College degree (or equivalent) required

Intern Digital Marketing Resume Examples & Samples

  • Create film teaser websites using Flash, graphic design and coding skills
  • Contribute to brain-storming strategies
  • Assists department with other projects and duties as assigned

Interactive Digital Marketing Specialist Resume Examples & Samples

  • Knowledge of asset management products and services, usually acquired through experience, is required to consult with partners
  • Solid project management and organizational skills needed to manage a variety of ongoing projects
  • Experience managing social communities, specifically: identifying audience targeting and follower strategies; identifying, implementing and optimizing new targeting tools; developing content strategy and best practices; effectively tailoring and deploying messaging across multiple social platforms
  • Expertise in online marketing, digital and social media channels, including tablets and interactive media. Helpful if expertise in documenting business requirements
  • Strong communication, creativity and writing skills for preparing and editing digital content and effectively translate content in visual and interactive formats. Computer skills necessary (ex: PowerPoint, Word, Excel) to create materials
  • Leadership and effective interpersonal skills are necessary to communicate vision and persuade partners to participate and align around plans, as well as to brief partners and vendors
  • 3-5+ years of communication promotion or related experience. Must not be licensed

Digital Marketing Assistant German Market Resume Examples & Samples

  • Be fully accountable for copy on the German website and across all Performance marketing channels, to ensure it is relevant and compelling to the customer, and in line with brand standards
  • Support day to day management of Performance marketing operations (PPC, SEO, Email, etc)
  • Work closely with German marketing team to ensure alignment in marketing strategies / operations
  • Work closely with EC Trading and Content team to ensure delivery of impactful campaigns
  • Develop concise copy in German for the German website and emails
  • Ensure translations into German are in line with brand standards and are compelling
  • Support measurement of German performance marketing channels and make suggestions on improvement
  • Propose relevant content partners / partnerships to grow brand awareness in German markets
  • Support acquisition of customer contacts in German market

Head of Digital Marketing, Business Resume Examples & Samples

  • Leveraging research to fully understand the evolving business client and competitive landscape to address in a targeted and relevant manner
  • Working with the CMOs and Line of Business to understand acquisition, cross-sell, and relationship activation challenges, and responding with appropriate digital marketing strategy
  • Directing, developing and executing digital advertising campaigns for Chase, including
  • Known for being a great partner, strong leader, manager and influencer
  • Demonstrated ability to attract, motivate and engage a talented and diverse team
  • Executive presence and experience working with senior executives and present new ideas, campaigns and results to multiple stakeholders
  • Creative and strategic thinking and problem-solving
  • Ability to work across teams to execute
  • Ability to manage and juggle multiple projects and priorities
  • Business Partner who is willing to give and take feedback
  • Strong knowledge of business client segments
  • Marketing planning across a diverse, national, and in some cases global client base
  • Ability to direct creative development and provide specific feedback
  • Expertise in sub channel marketing, including search, owned property, display and emerging channels
  • Expertise in the digital customer experience and marketing technology
  • Experience showing return on marketing investment and forecasting
  • Experience managing to set of marketing KPIs and reporting out to the business on a regular basis, including consulting on strategies to improve
  • Strong industry contacts and experience managing vendors and partners
  • Knowledge and experience partnering with and managing agencies and budgets
  • Bachelor's Degree, Master's preferred
  • 15+ years of marketing experience, with deep expertise in digital marketing

Digital Marketing Analytics & Optimization Resume Examples & Samples

  • Bachelor's degree in mathematics, statistics, econometrics, or related field (or equivalent work experience)
  • 5-7 years optimizing marketing spend and tactics through the use of media mix modeling (from vendors like MarketShare, Ninah, and Marketing Evolution) and multi-channel attribution (using tools like VisualIQ, Adometry, ClearSaleing, Google Analytics)
  • 5-7 years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
  • 5-7 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data
  • 5-7 years experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • 5-7 years of experience in conducting analyses that result in data-driven recommendations and opportunities that solve business problems ideally in management consulting or interactive marketing disciplines/agencies
  • 2-4 years experience with forecasting budgets, volume, and opportunities for marketing initiatives
  • 2-4 years experience social reporting, analytics and listening tools (Sprinklr, SimplyMeasured, Adobe, Marin, unmetric, Socialbakers, Radian6)
  • Experience presenting recommendations in a clear and concise way to "tell a story" with data
  • Ability to lead and influence others in a matrix organization structure

Intern Digital Marketing Adidas Originals & Style Resume Examples & Samples

  • Assist with asset preparation and updates of adidas websites, eComm and other online environments
  • At least 2 years completed at University in the field of Marketing or Media Management. Focuses in fashion, digital media, PR are desirable
  • Advanced computer skills (MS and Web)
  • Basic knowledge of Photoshop
  • Basic knowledge of CRM databases
  • Good writing skills are required
  • Organized, hard-working, fun

Digital Marketing Senior Analyst Resume Examples & Samples

  • Within the Digital Analytics domain, the position will focus on digital content performance across all relevant regions and channels. Utilizing available data sources (Google Analytics, iProspect, DART, etc) you will generate insights that will help allocate Digital budgets to achieve maximum return
  • Within the Business Drivers Attribution, the position will focus on utilizing statistical/econometric techniques to generate insights on the impact of marketing onto Burberry’s business
  • Weekly dashboarding to enable course-correction and actioning
  • Identify campaigns that have the highest return on investment within Digital Marketing
  • Identify Digital channels that have the highest ROI to provide funds reallocation opportunities
  • Provide learnings on Digital customer preferences for Digital customer loyalty
  • Help create a persona for customer targeting (acquisition) as well as upgrade (retention)
  • Provide ongoing simulations and what-if scenarios for media planning and spend allocation
  • Advance learning agenda by suggesting, supporting, and analyzing test-and-learns

Digital Marketing Assistant Resume Examples & Samples

  • Participate in weekly online/marketing meeting and report on the week’s digital
  • Oversee the digital media archive. Create and monitor systems for organization-wide
  • Strong research, organizational, writing, and communication skills
  • Experience in social media and SEO
  • Experience in video and sound recording, editing, including podcasting
  • Experience with still photography a plus
  • Interest in digital marketing and social media trends
  • Basic understanding of HTML, Google Analytics and Wordpress
  • Interest in and/or experience with photography, cultural institutions, and other creative

Digital Marketing Assistant Resume Examples & Samples

  • Create briefs for digital ad creation and customer newsletter
  • Support with the management of the eCRM strategy and management of customer segmentation
  • Support with day to day agency management covering SEM, affiliates and display marketing
  • Help maintain and update the central European digital marketing calendar
  • Support in the creation and execution of social media campaigns
  • Support in the day to day optimisation of all digital marketing channels
  • Find suitable partnerships and content partners to grow brand awareness across Europe
  • Liaise with EC content and merchandising teams to deliver strong joined up online marketing campaigns
  • Draft clear and concise copy for marketing purposes. Support with onsite optimisation plan and software in order to improve conversion rate
  • Manage segmentation and flow of all customer data from all channels including, in store, online, marketing promotions
  • Work with wider European digital team to align communication and consistency
  • Providing Support on all aspects of reporting and data collection

Digital Marketing Resume Examples & Samples

  • Project manager for digital marketing, internet, intranet, social media, analytics
  • Liaise with business partners in the region who seek to launch a new internet presence
  • Act as web expert / consultant for business partners in the region
  • Actively promote our corporate e-service solutions
  • Create and maintain sites with CQ5 and other tools in Japanese and English
  • Closely collaborate with local and group wide publishing units
  • Gather and document requirements to continuously enhance the systems
  • Liaise with the core team in Zürich to keep abreast of ongoing enhancements
  • Create web analytics
  • Expert for non-western characters
  • 3 to 8 years of work experience in a similar position preferably in the financial services industry
  • Proficiency in Japanese as this role supports the Japanese market
  • Sound expertise and affinity for e-channel solutions
  • Strong interest in trends and developments including social media
  • Good technical understanding of online media applications and tools
  • Usage of Content Management Systems
  • Affinity for front-end design and accessibility aspects
  • Can do attitude and mentality
  • Good collaboration skills in multi-cultural environment

Digital Marketing Production Specialist Resume Examples & Samples

  • Producing eNewsletters, email appeals and fundraising pages and forms, landing pages, surveys, etc., using Convio eCRM tool
  • Producing Web content pages and campaign microsites using WordPress CMS
  • Designing layouts and images for email and the Web, and ensuring designs and layouts are consistent with the organization’s overall brand and design
  • Producing and editing images and graphics for use in email and on the Web
  • Participate in and contribute to the development of the department’s overall creative and strategic direction for online fundraising and cultivation campaigns

Head of Digital Marketing Resume Examples & Samples

  • Digital Marketing – Partner with Line of Business teams and Marketing to better leverage Digital Marketing as a key strategy for enhancing relationships with Humana members (loyalty) and driving more business (acquisition). This work can include tactics like Display Advertising, SEO/SEM, Web Site Content, E-Mail Marketing, Retargeting, PR, Social Media (FB, Twitter) Blogs, Mobile Media
  • Collaborative Leadership. The Head of Digital Marketing is expected to play collaboratively on an organizational basis. Build and shape a highly-effective, world-class Marketing organization by hiring, training, motivating and setting leadership direction for all direct reports. Continue to nurture a collaborative and member-oriented digital marketing team, cross-functionally, within and across the Reliance business units. Review and enhance, where necessary, all Marketing processes, measurements, information systems, etc., that enable the overall Marketing function to operate efficiently and effectively
  • Brand stewardship. This leader will partner closely with our traditional marketing team to provide digital tactics that support Humana’s overall brand. The company is making major traditional and digital media investments to move to a “branded house” strategy, one centered around wellness and putting the customer first with value based care
  • Define key metrics for Online Marketing activity and regularly convey Marketing effectiveness (ROI) to PFC leadership and other involved PFC functions and departments. Social Media and Search will be particularly important to the overall Marketing mix
  • Candidate must hold a Bachelor’s degree in Marketing or a related business field; MBA preferred
  • Minimum of five years of digital application experience
  • Preferable customer experience focus
  • Minimum of five years of experience leading and developing associates
  • Must have demonstrated success of leading digital marketing strategy and execution from concept to launch
  • Have an entrepreneurial mindset, bias for action and a passion for delivering great customer experiences
  • Agile methodologies including with enterprise-level application development projects
  • Experience driving research and deep customer immersion to garner insights (Focus groups, surveys, Follow-me-home immersion, etc...)
  • Possess well-developed business judgment which permits the creation of meaningful insight from potentially disparate findings. The ability to think creatively about solutions is a key success factor in the role
  • Demonstrate a passion for ownership through a track record of successfully achieving results in an ambiguous work environment. Tenacity and resourcefulness are essential
  • Have strong project management skills, including a proven ability to think end-to-end, establish priorities, manage long-term projects, and manage multiple projects simultaneously. A track-record of achieving results is critical
  • Have superior communications (written/verbal) and presentation skills. The ability to structure a concise, clear presentation of findings, and effectively present this to any level in the organization is a must
  • Strong understanding of digital marketing technologies and trends
  • Established track record leading digital marketing teams
  • Leader with history of success working across organizational boundaries
  • Project management experience as it applies to marketing deliverables

Technical Lead, Digital Marketing, IT Resume Examples & Samples

  • Lead the design, development and deployment of new applications, system software, and/or enhancements to existing business applications
  • Ensure that development projects meet business requirements and goals, fulfill end-user requirements, and identify and resolve systems issues
  • Ensure that any new software integration into company systems meets functional requirements, system compliance, security restrictions, and interface specifications
  • Provide related project documents to ensure that project objectives are met; that product designs are well documented and communicated
  • Work closely with BSA/functional and business leads and QA teams in converting functional specifications into detailed design and assist when needed with the creation and execution of test plans
  • Work with key architects and managers to establish and enforce best practices for delivery of high quality software
  • Engage in hands-on, in-depth analysis, review, design, development and debugging of the software
  • Analyze existing programs or formulate logic for new systems, devise logic procedures, prepare flowcharting, perform coding and test/debug programs
  • Work closely with the support organization for maintaining, supporting, and upgrading existing systems and applications
  • 7+ years of hands on experience in a technical programming environment
  • Experience in designing solutions. Ability to document design solutions in effective and presentable manner is must
  • Good experience in TeamSite, OpenDeploy and DataDeploy is must
  • Strong experience in SitePublisher, Livesite Display Services, Livesite Content services and rules framework is must
  • Good experience in scripting languages like PERL, Shell is desired
  • Good understanding of ORM frameworks is must. Specific understanding of hibernate is a plus
  • Good understanding and experience of Spring MVC/Struts framework is must
  • Strong JAVA programming skills is must
  • Good experience on design pattern, UML, OOAD and OOPS is must
  • Good understanding of web services is desired
  • Good understanding and experience in Performance Tuning is desirable
  • Should be able to work on Linux and Solaris servers
  • Should be aware of maven, ant and other build script configurations
  • Should be a self-motivated person, a good team player. Should be able to work independently when needed
  • Should be able to technically guide and provide solutions to other team members
  • Should be flexible to work in a global setup with multiple stakeholders spread across various locations
  • Experience with automated software and system management and development tools
  • Experience designing and developing complex multi-tiered applications
  • Experience working on cross-browser platforms
  • Exposure to project methodology or work structures; understand project lifecycle
  • Knowledge of UI frameworks is a plus
  • Knowledge of System Development Life Cycle Methodologies, Quality Assurance and Testing, Requirements Gathering, and Systems Analysis and Design
  • Strong analytical and problem solving skills with innovative thinking
  • Knowledge of website design best practices is highly desirable
  • Excellent problem- solving skills
  • Technical expert and SME in related field
  • Strong track record of developing web applications, from inception to delivery
  • Highly self-motivated, goal oriented and self-directed
  • Good understanding of databases, networking, security, privacy and compliance

Digital Marketing Resume Examples & Samples

  • Bachelors degree in Marketing, Public Relations, or Business or equivalent practical experience
  • Two to three years experience coordinating marketing projects in a digital environment
  • Website design experience
  • Content Management software experience
  • Word processing/Spreadsheets (Word/Lotus/Excel)
  • Adobe Creative suite
  • HTML and CSS
  • Health Care experience
  • Sitecore software
  • SharePoint Designer

Director of Digital Marketing for Brand Resume Examples & Samples

  • The Director, Digital Marketing oversees the digital marketing strategy for the Brand, Advertising and PR
  • Increase awareness of brand and products to targeted audiences (external and internal)
  • Increase acquisition funnel—convert digital prospects into leads
  • Responsibility for planning and budgetary control of all digital marketing
  • Partner to develop and grow the social media strategy
  • Evaluating customer research, market conditions and competitor data
  • 5+ years of experience in digital marketing
  • 7+ years of professional experience
  • 5 years of experience in Financial Services marketing
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Demonstrable experience in setting up and optimizing Google Ad words campaigns
  • Demonstrable experience in curating and creating content for financial services syndication partners Experience creating a digital marketing strategy and budget plan
  • Strong presenter, experience presenting ideas to department heads
  • Collaborator, proven experience bringing multiple stake holders together to move project to an end result
  • Well versed in SEM/SEO, Multivariate testing, CRM and analytical reporting
  • Technical aptitude – ability to partner with Digital Delivery Partners, Customer Insights and IT
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, affiliate programs, and/or display advertising campaigns
  • Demonstrable experience with managing digital agencies
  • Experience in optimizing landing pages, microsites and user funnels

Digital Marketing Assistant Resume Examples & Samples

  • Use social media to monitor, respond, and engage within corporate branding standards
  • Use digital marketing channels (including, but not limited to, e-mail, SMS, etc.) to communicate sales and promotions to customers
  • Interacts with customer directly to promote brand and settle disputes gracefully
  • Brand advocate and supporter of the NEX community, responsible for externally engaging in conversation with our customers
  • Skilled at understanding, selecting and utilizing the right digital marketing tools
  • Monitors and engages social media channels. Enforces strict standards in regards to timelines, respect and helpfulness to our customer
  • Communicates company success stories as it relates to digital media
  • Monitors the NEX e-mail list for hygiene/quality control, ensuring that adds, changes, and deletes are being processed accurately; implements corrective action as needed
  • Works closely with the Marketing Communications Coordinator, E-Commerce to organize and plan content and offers for digital communication with customers
  • Works closely with the Marketing Communications Coordinator, E-Commerce to communicate procedures/policies for digital communications sent to customers on behalf of stores; coordinates the creation, approval, and sending of digital communications
  • Tracks, analyzes and reports on performance metrics for digital marketing campaigns
  • This is a job/grade progression position. Incumbent may progress non-competitively to JBN 5397, Digital Marketing Specialist NF-4 position (#5397) as determined by management but not before completion of one year at the NF-3 level

Digital Marketing Team Lead Resume Examples & Samples

  • Focus, motivate and inspire the team in a goal and results orientated way by driving optimum individual and team performance in order to deliver against agreed KPIs and targets
  • Act as a point of referral for complex and escalated Digital queries
  • Conduct one to one's with team members to assess performance against objectives
  • Carry out weekly evaluations to ensure consistency and adherence to all regulatory requirements and best practice in customer engagement
  • Provide leadership, support and development to members of the team and build on the strengths of the team members that drive optimum performance
  • Oversee and manage the day-to-day operation and workflow of the team
  • Create a learning environment to ensure the transfer of knowledge and insight
  • Ensure that all client SLA targets are met, including aspects of: Meeting Client SLA's, Performance Management, People Management, Transition Management

Director of Digital Marketing Resume Examples & Samples

  • Customer centric. Passion for the Sporting Traditions Lifestyle a plus
  • 6+ years of digital marketing experience as a channel/program manager, 3+ years managing direct reports
  • Previous hands on experience in one or more digital marketing functions. Has “grown up” in the digital space for a good portion of their career
  • Management experience of a small or mid-size team
  • Ability to grow professionally as the business grows
  • Strong network of external peers and experts in Digital Marketing
  • Never ending curiosity and love of learning. A passion for new technology and digital marketing
  • Experience in a multi-channel retail environment a plus

Director of Digital Marketing Resume Examples & Samples

  • The Director, Digital Marketing oversees the digital marketing strategy for the Institutional Business
  • Develop digital marketing strategy, KPI’s, execution, calendar, and status reporting
  • Devising strategies for acquisition (drive online traffic to various digital properties: owned, paid, earned)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Experience creating a digital marketing strategy and budget plan
  • Experience managing a digital ad budget
  • Operationalization of market research and customer analytics
  • Results oriented ability to execute and deliver on plans
  • Proven innovator, especially using digital channels

Specialist, Digital Marketing Resume Examples & Samples

  • Grow and maintain artists’ social network audiences
  • Grow and maintain artists’ fan databases
  • Identify and execute marketing opportunities with new technologies and partners
  • Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships
  • Assist in the creation of content strategies, editorial calendars and publishing schedules
  • Identify and research high impact content types to drive maximum reach and engagement for artist sites
  • Collaborate with management and digital marketing managers and Product managers to coordinate band-originated site content
  • Maintain band “voice” in all outgoing communications
  • Develop and execute plans to highlight and stimulate user-generated content
  • Manage ongoing quality assurance of artists’ online presences
  • Research, gather, plan and post compelling content that supports the voice, tone and style of our artists
  • 5 - 2 years digital content management experience including social media messaging and email marketing
  • Experience with photo and video editing tools
  • Bachelor's degree required; journalism/writing experience strongly preferred
  • Must have a solid understanding and passion for digital innovation and an ability to apply it to music marketing
  • Must have a solid understanding of and demonstrated passion for music
  • Superb writing, editing and communication skills
  • Excellent attention to detail and a high level of organizational ability
  • Energetic, efficient and able to work independently under pressure
  • Must be able to think and act quickly; thrive in a collaborative, deadline-driven environment; and set and meet deadlines
  • This role requires a high degree of creativity, energy, innovation and flexibility
  • The ability to build and maintain relationships with a wide range of stakeholders is essential

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • 20% 1. Keeping Schedules: Schedules meeting with internal and external parties, and keeps the schedule of the head of the department up to date with daily changes
  • 30% 2. Phone and written communication: Answers phones and follows up with the correct people on phone and/or email
  • 20% 3. Office Management: Ordering supplies and other regular needs of the team. This includes any team meeting that needs to be schedule and performing duties like taking regular meeting notes
  • 20% 4. Other Office Processes: Including processing invoices, filling out travel authorizations and other necessary Sony business processes
  • 10% 4. Other Project Work: Executing project work for various movie campaigns on an as-needed basis
  • Studio / Creative / Media Agency experience a plus
  • Self-starter with high level of initiative
  • Must have an open communication style which takes into account managing expectations with multiple stakeholders
  • Strategic critical thinker who also has a high attention to detail
  • Work collaboratively in a team environment

Digital Marketing Summer Intern Resume Examples & Samples

  • Conduct competitive research as needed and provide reports/summaries to team
  • Create copy content for consumer facing marketing communication
  • Gather and help analyze digital/social marketing data·
  • Contribute to messaging for product descriptions, paid media and other brand collateral, while helping to maintain copy guidelines
  • Stay up-to-date on industry trends by monitoring applicable news sources ranging from Women’s Wear Daily to Mashable ·
  • Support the marketing team as needed in the day-to-day execution of campaigns/programs
  • Produce a final deliverable for a project to be determined that helps contribute to achieving a business objective
  • Current student at 4-year college/university (junior standing orabove preferred)
  • Marketing, communications or English majors preferred
  • Must have exceptional writing skills (writing sample requestedfrom all candidates)
  • Available 4 days per week
  • Beauty/fashion experience a plus
  • Strong organizational skills with ability to multi-task in afast-paced environment
  • Experienced researcher who can find answers and track downinformation
  • Ability to work independently and follow through
  • Creative and proactive problem solver
  • Excel andPowerPoint skills

Specialist, Digital Marketing Resume Examples & Samples

  • Assist Digital Marketing Managers and Directors with creating campaign calendars and schedules across all appropriate social channels
  • Create and assist with social commerce campaigns in support of in-window WBHEG titles in market
  • Research Home Entertainment Film culture and fan communities to assist with social strategy and developing the social voice on various platforms
  • Obtain or develop creative assets for social media campaigns
  • Manage the process of creating new social accounts/pages and merging existing unclaimed pages for WB titles specific to campaigns
  • Maintain relationships with all key contacts at social platforms for collaboration and knowledge of best practices
  • Monitor and report on KPIs of social engagement and coordinate with the Analytics team for identifying trends, making recommendations for sales strategy and creating reports
  • Create and maintain reports and presentations for internal and external partners
  • Shared administrative support for department

Associate Director HCP Digital Marketing Resume Examples & Samples

  • 30-40%
  • College degree is required
  • 5-7 or more years of pharmaceutical (or broader Healthcare) commercial experience is required
  • 2-4 or more years of HCP marketing experience is preferred
  • 2 or more years of field Sales experience is preferred
  • MBA or master’s level degree is preferred
  • 2-4yrs Digital marketing experience is strongly preferred
  • Experience developing or implementing HCP focused programs
  • Neuroscience therapeutic area experience/knowledge is preferred
  • Demonstrated success in collaborating across an organization to implement programs and/or tactics supporting brand objectives
  • Basic knowledge/experience regarding brand positioning, branding, message development and campaign development is expected

Digital Marketing Trainee Resume Examples & Samples

  • Strong attention to detail; ability to quickly grasp new concepts
  • Proven interest in the international field
  • Must be able to work 40 hours per week

Digital Marketing Executive Resume Examples & Samples

  • To deliver planned and ad hoc web based campaigns & projects as established by the business during the year
  • To deliver online solutions on third party websites, as indicated by the digital marketing strategy
  • To be proactive in the ongoing maintenance of the European websites, by spotting opportunities, updating content as and when required and making recommendations on content and features
  • To support the on-going maintenance of the European Bond Vigilantes blog (powered by Wordpress)
  • To provide advice and guidance on usability and online best practice
  • To analyse the performance of digital campaigns, working closely with the agency
  • To keep the web editorial calendar planning log up-to-date (together with the rest of the Digital team)
  • To support on the implementation and delivery of briefs, working together with the Content Management Team, ensuring adherence to usability, accessibility and web best practice guidelines
  • To maintain publishing procedures, ensuring all processes are followed and any new pages/sites are fully checked at each stage of the process
  • To ensure that any International Digital activity is in line with brand guidelines and fits with the overall Digital web strategy

Young Graduate Digital Marketing Resume Examples & Samples

  • You are responsible for the online content management strategy of all brands
  • You are responsible for the e-merchandising of our e-commerce & e-retail brand boutiques
  • You manage the social media strategy
  • You build and execute the CRM strategy
  • You support & execute the Search Engine Strategy (SEA & SEO)
  • You analyse and report on the online performance of ours brands and their competitors
  • You analyse and report on consumers’ needs, shifting market trends and innovations
  • You work in close collaboration with the marketing, PR & sales teams, the logistics and finance team
  • You train marketing teams in your fields of digital expertise
  • You manage the relationship with our advertising agencies, both nationally & internationally

Head of Digital Marketing, Citi Private Bank Resume Examples & Samples

  • Develop and manage the rebuild of the public website in conjunction with external vendors, stakeholder businesses, and the compliance, legal and technology teams, all within agreed upon budget and timeframes
  • Ensure that the experience is client centric, engaging, differentiated and also consistent with other CPB digital platforms
  • Own and be responsible for the site once built, specifically
  • To both clients and internal events (eg touchscreens for presentations, incorporating videos etc)
  • Ensure that all speakers are trained and comfortable in delivering content using the new technology
  • Working under direction of Global Marketing Head and with senior business leadership, technology and L and C teams
  • Own the public website
  • Own the digital delivery of Global Marketing Programs end to end
  • Extensive experience in digital delivery and digital client engagement programs
  • Experience working for a private bank or dealing with high end clients
  • A proven track record and understanding of all disciplines in the marketing mix
  • Complete understanding of financial products and services
  • Proven ability to understand and interpret relevant compliance and brand guidelines
  • Additional qualification/s in marketing, communications, finance, investments will be considered favourably
  • Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience

Digital Marketing Resume Examples & Samples

  • Ability to work independently and deliver results with and without supervision
  • Ability to learn new tasks quickly
  • Highly creative
  • Good problem solving skills and ability to work in a fast paced environment to deliver results within deadlines
  • Ability to produce desired results on all the parameters of project delivery: quality, cost and time
  • Motivated to work on routine as well as creative tasks
  • Self driven with good negotiation skills
  • Ability to work as a team member
  • Must have zeal to take up challenges
  • Must be comfortable using social media platforms such as facebook, twitter and LinkedIn

Head of Global Digital Marketing Channels Resume Examples & Samples

  • Develop digital marketing channel and channel mix strategies and direct agencies/vendors in alignment with those strategies
  • Identify and document best practices for how digital channels should be leveraged
  • Evaluate and select agency resources and tool providers
  • Negotiate global relationships with agencies, publishing partners and tool providers
  • Lead global evangelism and digital marketing channel adoption
  • Identify digital marketing trends/innovations and bring ideas forward to the Global Consumer Marketing Digital Rapid Innovation teams or Regional digital marketing teams for testing/proof of concept
  • Serve as a resource globally and lead a team of digital marketing channel technical experts who serve as subject matter experts

Administrator, Digital Marketing Resume Examples & Samples

  • Assists with asset management, including tracking asset availability and providing assets to vendors and territories per supervisor’s direction
  • Supports creative team on bespoke asset requests for international team and territories. Provides film specific photo pulls when necessary
  • Works with vendors to coordinate the creation and specifications of international advertising units. Reviews draft with Director and Manager(s) for final approval. Uploads advertising units to system for territory use
  • Works with copy writers to coordinate the creation of international written materials. Reviews final quiz questions with Director and Manager(s) for final approval. Uploads written materials to system for territory use
  • Administers international ticketing widgets for all theatrical releases, including polling markets for use and working with the vendor to provide assets
  • Updates Worldwide Release Date pages and ensures websites are updated with the correct links in a timely manner
  • Assists in maintaining budgets, including budget reconciliation and liaising with worldwide teams to ensure budgets are maintained
  • Processes all SOWs for invoicing
  • Supports Managers’ in managing vendors and localization teams to finalize copy decks. Provides updated copy decks to the territories and tracks feedback, and submits completed decks to vendors
  • Assists Managers’ to poll markets for interest in programs
  • Works with vendors to track QA progress on specific projects independently or directed. Ensures international technical specifications are up to date and shares with vendors at the kick off of each project
  • Assists Managers’ in maintaining production calendars and tracks timing for development of campaigns, including websites, features, games and ad units
  • Updates reports and documents, including title specific reporting and weekly status documents that are shared with territories. Creates campaign overview and presentation decks. Creates Wrap Reports for post-campaign analysis
  • Updates internal documentation on programs done in local markets
  • Reviews and provides feedback on creative and proposals from international territories in conjunction with the VP, Directors and Managers of the Digital Marketing team
  • Tracks URL registration requests and request URLs as needed

SVP, Digital Marketing Group Manager Resume Examples & Samples

  • Facilitate, promote, support the adoption of test-and-learn culture
  • Operate as the subject matter expert on web analytics, reporting and web optimization initiatives
  • Evaluate performance for digital testing initiatives (leveraging and make strategic recommendations on future tests (i.e. opportunities to build on tests…)
  • Partner with the internal Site Catalyst tool owners to create holistic dashboards that organize and present data that supports key stakeholder goals and objectives for all marketing campaigns across Citi Cards N.A. sites
  • Support ad hoc reporting as needed, and when necessary perform complex analytic studies that combine multiple tools and data sources and types to extract insights from various campaigns and A/B and multivariate tests
  • Maintains a close working relationship across various functional areas – Marketing & Internet, Scoring, Credit Policy and Decision Management – in ensuring timely response to business needs and requests
  • Evaluate gaps in measurement capabilities
  • Promote collaboration and manage digital vendors and their respective Citi managers
  • Support and guide test ideation for Test&Target onsite tests
  • Ensure accurate documentation of requirements, project plans, and testing artifacts
  • Partner with the Global Adobe Analytics team to ensure coverage and consistency across Citi Cards and vendor managed sites
  • Using strong analytical skills and a deep understanding of web analytics tools provide insights as well as recommendations to enhance use of digital tags and tracking implementation on the Cards’ sites
  • Partner with Enterprise Marketing Solutions team to ensure any Cards IT development is done in concert with the larger analytic requirements
  • Provide recommendations to management regarding infrastructure, operating guidelines and procedures, audit and business reporting, and timely issue resolution
  • Understand the business process and technology solutions, translate business needs into IT requests and actively engage with IT as the solution gets developed
  • Engage with IT and outside vendor in coordination of the testing strategy, including end-to-end user testing of new solutions
  • Lead process re-engineering efforts to utilize the new tracking and testing capabilities
  • Manage multiple teams of Database staff including budget, planning, and compensation and performance matters
  • Exercise control over resources, policy formulation and planning
  • Enforce appropriate actions in terms of adhering to corporate and legal security guidelines as it relates to both information and data transfer
  • 10+ in a digital analytics positions or online test analysis experience –including expertise in web analytics tools and reporting (must have experience with Adobe)
  • 10+ years strategic business analysis; aptitude in displaying and communicating technical/analytical information to non-technical constituents
  • 5+ years experience with overall project responsibility for large-scale projects
  • 5+ years leadership experience with coaching and leading a team
  • Strong understanding of tagging processes including marketing/campaign coding, digital marketing, and site performance metrics (Adobe SiteCatalyst - preferred)
  • Understanding of data challenges: digital data differences, QA, database match, record identifiers/keys, import/export big datasets, file formats, usage rights and compliance
  • Understanding of databases including some SQL experience
  • Understanding of measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display and social
  • Exposure to A/B and Multivariate testing methodologies; as well as experience with website optimization tools for testing, e.g. Adobe Test& Target, Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc
  • Experience with SAS and UNIX preferred
  • Experience managing technology vendors and partners
  • Experience analyzing marketing efforts, supporting financial forecasts and familiarity with credit card
  • Ability to form partnerships with various stakeholders (product managers, CRM, Development etc.)
  • Previous role in managing digital marketing campaigns
  • In depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics)
  • Conversant with current trends, tools, vendors, and solutions in digital marketing. Site optimization projects exposure is a plus
  • Understanding of anonymous web media and data tracking technologies
  • Strong experience with end to end Adobe Analytics and Adobe Test&Target implementation
  • Experience with tag management tools such as Ensighten or Tealium
  • Experience creating and maintaining operational data quality monitoring processes
  • Excellent communication skills, detail-oriented, and possess the ability to interact with all levels of end users and technical resources
  • Highly motivated/self-starter with a sense of ownership, willingness to learn, high degree of curiosity and desire to succeed
  • Excellent prioritization skills and the ability to work well under pressure

Manager, International Digital Marketing Resume Examples & Samples

  • Primary point person who collaborates with international product managers to develop and execute full online marketing plans for a diverse roster of artists
  • Work with affiliate marketing teams to create online advertising and social media outreach campaigns in support of international artist promotional trips
  • Lead and coordinate digital advertising campaigns for artists and projects
  • Coordinate content premieres to ensure maximum exposure worldwide
  • Provide audio and video assets and player codes to countries for local premieres
  • Eliminate the duplication of marketing efforts around the world by centralizing and sharing tools among the markets
  • Attend and participate in meetings, brainstorm sessions and conference calls with local country marketing teams
  • Work closely with domestic digital marketing counterparts to maximize US online marketing plans internationally
  • Interface with artists, artist managers, third party partners, and vendors
  • Co-manage the Sony Music corporate social media accounts, including the Facebook, Twitter, Google+ and Pinterest accounts
  • Distribute project-related online tools and assets to each international market
  • Maintain relationships with key international promotional partners including music portals, video and music websites, and any other partners appropriate to market and sell music online
  • Assure that all local country-marketing teams and their partners get the assets and attention they need to execute effective promotions
  • Manage all aspects of international contesting, including the collection of terms and conditions from participating territories
  • Collaborate with production to create international splash pages, social network enhancements, players, banner assets and other tools that drive site traffic, and build artist loyalty internationally
  • Work with sales teams at the label and country level to maximize retail promotional opportunities/support retail initiatives
  • Manage artist website/social networks updates for international artists. Coordinate information flow from country marketing teams to managers/artists/estates
  • Collect, analyze, research and distribute analytics reports to the team using systems such as Next Big Sound, Google Analytics, and Omniture
  • Use analytics information to identify campaign targets for international online campaigns
  • Modify artist newsletter templates to be global-friendly and distribute templates to territories for local mailers
  • Create and implement campaigns to increase artist databases; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
  • Manage interns when applicable
  • 3-5 years experience in music industry. Digital and/or International experience highly preferred
  • Thorough understanding of the international music marketplace
  • Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
  • Must be experienced and skilled performing in a liaison role between artists/artist management teams, our foreign affiliates and domestic label teams using tact, persuasion, timing and facilitating direct communication when appropriate while retaining trust of all parties
  • A team player that is not afraid to roll up his/her sleeves to help out the team
  • Understanding of the social media space
  • Must be highly organized and capable of developing and keeping to a project timeline
  • Bachelors degree preferred

Digital Marketing Executive Resume Examples & Samples

  • Ideally have a digital marketing or business related qualification
  • 1-2 years of experience in a similar role
  • Use social media such as Twitter, Linkedin, Facebook, Google+ Professionally*
  • Experience with Google analytics and other online marketing tools and techniques
  • Ability to produce engaging copy
  • You need to have the ability to demonstrate digital marketing experience - websites, social media, email, search marketing, analytics and reporting
  • Fluency in a second European language (advantageous)
  • Strong team work
  • You will need to have strong administrative and organisational skills and the ability to work on your own initiative where necessary

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • Schedule meetings
  • Note taking at meetings
  • Shipping
  • Expenses
  • Develop presentations and other key marketing written materials. Must be skilled in developing and designing Power Point presentations
  • Manage invoice coding and tracking in the yearly budget and serve as department contact for incoming/outgoing invoicing. Submit invoices to accounting

Senior Manager Technology & Analysis Digital Marketing Resume Examples & Samples

  • Under the direction of the Director, play a key role in the development and management of online and mobile technology projects for the Bank's Digital Marketing initiatives by
  • Liaising with technical staff to ensure proper prioritization of projects from a systems resourcing perspective
  • Developing and refining requirements for those projects where a significant technical aspect is a major part of the project
  • Designing a project plan to address these requirements within budgetary and timing constraints
  • Assisting in the preparation of a business case to obtain needed funding, if required
  • Consulting with internal systems development personnel on all aspects of the project, including feasibility, complexity, timing, issue resolution
  • Managing the project through to timely completion by working with external developers and/or internal development as well as operations departments to ensure the required content is developed, tested and implemented consistent with the Bank's Internet and operating standards
  • Being the primary contact within marketing for establishing domain guidelines and marketing URLs
  • Regularly evaluating public Internet systems to ensure they are up-to-date, secure, reflect current standards on the Internet and meet business requirements, and proactively recommend remedial action where necessary
  • Working with outside vendors and external partners to provide project direction for outsourced projects and resolving escalated issues
  • Seeking, identifying, researching and analyzing industry best practices and emerging trends, competitive activity, leading edge opportunities, past campaigns, other marketing initiatives, to identify digital marketing execution strategies and tactics
  • Investigating and responding to inquiries and suggestions from customers, the Office of the President, and other internal partners
  • Being the primary liaison within Marketing for matters relating to online security and working with the Scotiabank's Security and Certificate teams to ensure sites have valid certificates in place, have been scanned and vulnerabilities addressed in a timely manner
  • Manage the support and enhancement of the content management system by
  • Acting as the lead liaison with the Bank's Information Technology & Solutions (IT&S) organization on all infrastructures, environments, related to digital marketing
  • Leading discussion with senior technical staff to develop standards for the digital business by balancing new technologies, risks and customer expectations and needs
  • Influencing internal stakeholders on the rationale/benefits behind the standardization of digital technology platforms and, when necessary, ensuring compliance with these standards
  • Investigating/responding/resolving problems with connectivity, functionality or efficacy of the content management system
  • Writing requirements for new enhancements to the content management system as may be needed from time to time
  • Liaising with IT&S to have enhancements developed, tested and promoted into the production environment
  • Maintaining a superior knowledge of content management methodologies, theories and technologies
  • Leading the continuing evolution of the standards to ensure that they meet customer and Bank requirements, are competitive and take advantage of new opportunities in the market
  • Seek out, develop and own profitable relationships with external technology experts/providers
  • Manage the reporting and website analytics activities of the Digital Marketing group by
  • Providing direction to the team in maintaining the web reporting system, including proactive management of major changes to the site structure
  • Ensuring the monthly statistics and dashboard reports are downloaded and processed in a timely fashion
  • Ensuring ad hoc reports for stakeholders regarding the traffic on the web sites are delivered in a timely manner
  • Working with the Digital Media group and external media buying agencies to measure campaign success based on predefined KPIs
  • Meeting regularly with other analytics groups within the Bank to ensure that common standards are adhered to
  • Maintaining a superior knowledge of web site reporting methodologies, limitations, and technologies
  • Manage the test and targeting activities of the Digital Marketing group by
  • Managing the relationship with the service provider to ensure tests are developed in timely manner and according to established online standards
  • Providing reporting and analysis on tests as well as proving recommendations on future tests
  • Working with other Test and Target groups within the bank to ensure alignment on tests and identify cross-sell opportunities
  • Presenting proposals to business lines with recommendations on rollout; influencing key stakeholders and business partners in the acceptance of test proposals
  • Lead, motivate and manage a high performance team of digital marketing specialists by
  • Contributing to development of a high performing team and work environment
  • Developing and coaching of a high performing team and work environment
  • Initiating appropriate training sessions and courses to develop strong skills within the team
  • On-going staff coaching meetings
  • Managing the team's HR details including contract renewals, performance reviews, discussions
  • Reporting and providing updates on milestones and progress on initiatives
  • Monitoring effective benchmarks for measuring the impact of Digital Marketing programs, and analyze, review, and report on effectiveness
  • Recruiting high potential management candidates as required
  • Developing staff by sharing knowledge/experience and providing opportunities for staff to share responsibility for achieving business objectives/goals
  • Staying informed on industry trends with regard to talent development, availability and retention with regard to direct and digital marketing resources
  • Assist the Director in the formulation of objectives for the Banks public Internet services by
  • Researching and reporting on Internet services offered by competitors and other Canada/U.S. leaders in the development of Internet services
  • Monitoring trends in web site design principles and evaluating the Banks sites vis a vis these standards
  • Researching and evaluating market opportunities as well as problem areas
  • Maintaining knowledge as to the objectives of major competitors for the delivery of electronic financial services
  • Supporting other strategic Internet developments when required

Director of Digital Marketing Resume Examples & Samples

  • Devise and implement the eCommerce Acquisition and Retention strategy and channel planning for adidas US
  • Responsible for the phasing and management of a multi-million dollar eCom Channels budget
  • Responsible for top and bottom line growth of our Acquisition and Retention programs to achieve sales, ROI and total contribution goals
  • Leadership and management: recruit, build, manage and motivate a team of experts responsible for managing our day-to-day operations to meet KPIs and customer acquisition goals. The Channels managed by this team are responsible for +/- 70% of the 30 day last click revenue on
  • Manage our external digital agencies to meet agreed targets
  • Work cross-functionally with Buying, Planning, UX & Site Optimizations, Site Operations, Visual Merchandising, Analytics teams and Brand Marketing (Marketing Activations, Brand Media teams, the Portland based BUs and Newsroom) to create synergies and explore and exploit opportunities
  • Drive testing, reporting, optimisation and analysis on Channel performance to identify key levers and opportunities for improvements
  • Monitor Acquisition and Retention trends, best practices, technologies and techniques to evolve and develop the management of these Channels
  • KPIs: traffic, revenue and cost of sale targets
  • Ambitious and results and profit oriented
  • Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. You live and breathe it. Comfortable with the rapid evolution of (marketing) technology and are excited to continue to develop and enhance your knowledge, skills and experience. Experience with attribution modelling is a plus
  • Enjoy building, refining and scaling key processes
  • Fast and independent learner and worker, a self-starter that enjoys taking initiative
  • Ability to handle complexity and remain mature, responsible and calm under pressure
  • Logical thinker, able to synthesise knowledge, data and experience to develop and communicate solid conclusions and recommendations
  • Strong time management, organizational, planning and prioritisation skills
  • Diligence, accuracy, attention to detail and a strong work ethic
  • Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics & Adobe Analytics); you possess strong quantitative and qualitative analytical skills
  • Ideally have had experience working internationally and in settings requiring cross-cultural sensitivity
  • Bachelor or Master degree required, with 8+ years hands-on channel experience
  • Experience leading, managing and motivating others, both directly and indirectly. Proven experience recruiting, building and developing winning teams
  • Experience in planning and managing large budgets across channels while achieving high volume growth targets
  • Excellent English language skills

Digital Marketing Executive Resume Examples & Samples

  • B.A./B.S. or equivalent
  • 3-5 years web marketing experience, preferably gained in the events industry
  • Excellent campaign tracking, reporting and analytical skills at campaign and customer level
  • Quality control of marketing outputsIT
  • Expertise in social media platforms, e.g. Facebook, Twitter, LinkedIn
  • Microsoft Office proficiency; familiarity with and Eloqua
  • Website management and analytics
  • Database management

Senior Associate, Digital Marketing Resume Examples & Samples

  • Content Management—with the recent launch of Business, this candidate will manage the content strategy and calendar for the News & Stories featured here for the small business audience. Responsibilities include
  • 5-7 years in Marketing or a related field
  • Passion for the small business client
  • Experience managing a content strategy, preferably working for leading companies at national/global scale in multi-line-of business organization
  • Experience with digital responsibilities within a consumer/small business experience a plus
  • Demonstrated cross-functional project management skills
  • Superb communication skills
  • Experience with and knowledge of display advertising
  • Proven ability to develop and maintain strong relationships with colleagues, internal/external clients and vendors
  • Desire to work on a fast-paced team that is focused on driving change

Senior Manager, Head of Digital Marketing Resume Examples & Samples

  • Planning– Establishes strong collaboration with a broad range of Business partners (including Customer Value Management, Proposition and Asset Leads, etc.) as well as with a range of local and global Marketing partners, to devise and establish a comprehensive digital infrastructure to attract, retain and grow value of HSBC’s customer base. Areas of focus include
  • Control– Leads direct reports and external partners (advertising agencies) ensuring all online marketing efforts are consistent with HSBC’s digital/brand guidelines and values. Ensures compliance with local control processes, laws and regulations
  • Collaboration– Partners with local marketing functions (Customer Strategy & Insights, Planning Effectiveness & Governance, Business Risk & Control Management, Segment and Assets Marketing) as well as with Group Marketing to ensure channel and capability developments are fully aligned with local, NA and global priorities
  • Leadership– Provides thought leadership, guidance and coaching to direct reports (marketing managers and coordinators) to drive increased employee engagement and effectively manage talent