Digital Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the digital marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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KK
K Kilback
Kelli
Kilback
290 Yoshiko Stream
Detroit
MI
290 Yoshiko Stream
Detroit
MI
Experience Experience
07/2015 – present
Phoenix, AZ
Director of Digital Marketing
Phoenix, AZ
Director of Digital Marketing
07/2015 – present
Phoenix, AZ
Director of Digital Marketing
07/2015 – present
  • Managing, motivating and mentoring an in-house digital team, leveraging the team’s strengths through engaging and effective team management
  • Leads all digital marketing programming efforts, ensuring that all programming is on goal and high-performing
  • Provide customer analysis; segmenting customers, establishing the reporting infrastructure, tracking performance, and presenting the results to the team
  • Refining current digital performance metrics and tracking and communicating ongoing performance, benchmarking our digital Investments and campaigns
  • Overseeing initiatives such as site marketing, search engine marketing, affiliate programs, online media and email marketing
  • Partner with the marketing team to optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Manage all digital marketing, e-commerce projects from inception to on-going delivery including hands-on execution
11/2008 – 01/2015
Detroit, MI
Digital Marketing Executive
Detroit, MI
Digital Marketing Executive
11/2008 – 01/2015
Detroit, MI
Digital Marketing Executive
11/2008 – 01/2015
  • Analysing campaign results and reporting performance back to stakeholders
  • Implementing, tracking and reporting web advertising campaigns including PPC, Facebook, Twitter, LinkedIn Ads etc
  • Marketing Automation certification will be an additional value
  • Analysing and reporting on website and digital marketing activity using Google analytics and other reporting tools
  • Working knowledge of HTML, CSS and JavaScript is a big plus
  • Using a range of marketing technology, produce website campaign landing pages and marketing emails to support regional marketing campaigns
  • Driving digital development (Mobile optimisation)
09/2005 – 07/2008
Boston, MA
Digital Marketing Assistant
Boston, MA
Digital Marketing Assistant
09/2005 – 07/2008
Boston, MA
Digital Marketing Assistant
09/2005 – 07/2008
  • Data: Work with CRM Manager, Digital Marketing Manager and Head of Digital to manage audiences, grow and maximise effective communication with them
  • Evaluate performance metrics and make recommendations for the continuous improvement of campaigns
  • Develop cross platform digital communication strategy (website, digital media, social network, etc.) as well as execute the plan
  • To assist developing compelling B2B e-marketing campaigns in line with the brand strategy and overall marketing plans
  • Assist the team with developing different 'customer journeys’ and understand the key touch-points along the way
  • Evaluate email marketing campaigns and develop a record of what does and doesn’t work
  • Support and execute the tracking of online KPIs, analyze results and propose improvements
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Indiana University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to thrive in fast paced environment, reconcile priorities, adapt quickly to change, while meeting deadlines
  • Good organization and prioritization skills and ability to manage several projects simultaneously
  • Strong analytical/critical thinking and problem solving abilities with extreme attention to detail
  • Ability to produce high volumes of quality work under tight deadlines
  • Knowledgeable in popular CMS (Drupal, WordPress), design and digital marketing
  • Strong functional use of Microsoft Office Excel, Word, PowerPoint, and knowledge of Access or SQL
  • Highly organized with critical attention to details
  • Attention to details when making decisions
  • Ability to work independently and/or within a collaborative team structure
  • Ability to serve as an agile Product Owner serving as a Digital Subject Matter Expert and leading developers and QA team members
Create a Resume
1

Digital Marketing Analytics VP Resume Examples & Samples

  • 15+ years’ experience in a quantitative marketing arena
  • 7+ years’ experience leading analytics teams
  • 5+ years in financial services, preferably retail banking
  • Significant business development experience
  • Experience in programmatic media buying and paid search optimization
  • Significant experience creating solutions within digital media analytics and advanced attribution and measurement (ex. Display and Search)
  • Experience creating insights from cookie/visitor level digital data (Ex. DFA, DSP, Web Analytics raw data feeds)
  • Proven experience creating advanced analytics solutions leveraging research, statistics, and modeling
  • Proven thought leader in digital measurement and targeting
  • Agency or consulting experience recommended
  • Knowledge of financial services regulatory environment relative to marketing activities
  • Familiarity with credit bureau and other 3rd party data used in financial services
  • Graduate degree in Advanced Analytics, Statistics, Math, Engineering, MBA or related
2

Digital Marketing Assistant Resume Examples & Samples

  • Proficient in Microsoft Office applications
  • Strong written and verbal communication skills with an impeccable eye for detail
  • Ability to work quickly and effectively in a fast-paced environment
  • Ability to organize and prioritize multiple projects and deadlines with minimal oversight
  • Ability to follow direction and processes
  • Proofreading and QA experience preferred
  • Knowledge of basic HTML or email coding best practices a plus
  • Knowledge of Photoshop a plus
3

Digital Marketing & Integrations Associate Resume Examples & Samples

  • Help oversee development of digital marketing initiatives for show launches and campaigns
  • Develop online promotions, social and mobile application product launches, custom content and other marketing programs to drive viewership and maximize our relationship with viewers across all digital touch points
  • Aid the VP of Digital Integrations with identifying and developing digital integration opportunities across on-air and digital programming, working with internal and external stakeholders including NBC Sales, Programming, Digital and Marketing as well as external Production Studios and Integration Sponsors and Partners
  • Identify, track and collaborate with third-party app developers, social and digital partners to build best-in-class integration opportunities for marketing and revenue purposes
  • Work with NBC Brand Marketing, Digital, Sales and Publicity Departments to leverage social media, press, sponsor and strategic partners to drive additional promotional opportunities
  • Partner with Digital Content, Custom Content and Video Syndication Teams to position NBC video content across multiple video distribution outlets
  • Create Digital Marketing schedules and communication plans
  • Oversee budgets and coordinate projects with Agencies and 3rd party Vendors
  • Drive analysis and insights into performance across all platforms including video, social and mobile
  • Collaborate with Strategy, Media, On-Air & Off-Air Marketing teams on overall Strategy and communicate this strategy and positioning to internal Digital Teams, Social Teams and Sales to ensure consistent brand positioning and marketing messaging
  • Work with multiple departments including NBC.com, Distribution, Publicity, Research, Legal, Sales and other NBCU companies
  • Minimum of 2 years’ experience in online, digital or social media marketing
  • Software proficiency in MS PowerPoint, Excel, Word, Adobe Creative & Development Suites
  • Marketing experience in entertainment/media preferred
  • Experience with digital advertising, application development, mobile & social media marketing
  • Effective in communicating (both written & verbal) with technical development team members, as well as non-technical resources
  • Multi-task oriented, strong organizational process & time management skill
  • Thorough understanding of common web & interface conventions
4

Digital Marketing Campaign Specialist Resume Examples & Samples

  • Partner with customer segment managers to understand digital marketing campaign objectives and requirements
  • Recommend, develop and implement tactics to engage customers and increase conversions
  • Support the planning and execution of digital marketing campaigns, working closely with internal and external agencies to meet stated business objectives
  • Work closely with agencies and the digital strategy team to develop and implement targeted 3rd party ads, landing pages, display ads, and paid search tactics
  • Identify and implement digital media best practices that drive outstanding customer experiences
  • Work with the Chase brand team to ensure new creative meets brand standards
  • Day-to-day management of vendor relationships, budgets and timelines
  • 4 year college degree, preferably in Marketing, Advertising, Communications or related-field
  • 2 - 4 years of digital marketing or related agency experience
  • Analytical, problem solving and planning skills are a must
5

Senior Director of Digital Marketing Resume Examples & Samples

  • Increase market share and category leadership for Zondervan Books and Bibles, including Young Adult titles
  • Research and develop, monitor and report on marketing trends and opportunities for digital product
  • Develop innovative and effective marketing programs for digital product
  • Aggregate and establish enterprise-wide best practices for digital Bible development and marketing
  • Direct and oversee digital marketing tactics for all new Book and Bible projects and a selection backlist products each fiscal year
  • Lead the integration of Zondervan CRM system in Bible Marketing to mine data for educated consumer profiling as a growth initiative
  • Develop ongoing research of trends in online marketing social media. Share research to inform strategic product and marketing decisions
  • Responsible for Facebook, Twitter and blog postings (and other social media posting opportunities), as well as liaise with PR firm regarding postings
  • Participate in strategic development of digital products and digital marketing. Utilize digital channel partners
  • Collaborate and work closely with Zonderkidz Marketing Team, Trade Digital Marketing Director, CCARR Digital Marketing Director, Bible Digital Marketing Director, Internet Marketing Team, Director of Mobile Content Operations, Director of Digital Sales and Assistant Manager of Digital Production to develop and implement marketing plans
  • Share in the insight, direction and execution of product development for digital product and physical product as it relates to the digital integration
  • Manage ongoing updates and maintenance various Zonderkidz websites
  • Discover and execute social media outlets and tactics for product development by CrowdSourcing
  • Project-manage, with MSI, app execution and development
  • Lead online development for Bible customizable programs
  • Collaborate on go-to-market strategies for digital Bibles
  • Monetize and proliferate content
  • Manage budgets associated with digital M&P
  • Work Experience
  • At least 8 years in product marketing
  • Must be intimately familiar with digital product marketing strategies
  • Persuasive and Energetic
  • Effective copy writer
6

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • At least one year of digital marketing experience
  • College (BA) degree required
  • Must be passionate about digital marketing and music
  • Basic HTML, Photoshop, and be adept in Microsoft Word, Excel, PowerPoint, and Outlook
  • Familiarity with data analysis and standard web metric tools (ComScore, Hitwise, Google Analytics, Next Big Sound)
  • Strong interpersonal skills with the ability to work with all types of personalities
  • Strong problem solving skills, resourcefulness, self-confidence
  • Must be highly organized
7

VP, International Digital Marketing Resume Examples & Samples

  • Manage Int’l Digital marketing team (currently 5 employees)
  • Responsible for overseeing the international digital marketing of all US-signed frontline artists, inclusive of social media, online advertising, CRM and strategy
  • Oversee international digital marketing services
  • Work with/negotiate with outside vendors
  • Represents Sony Music International at Sony Corporation digital meetings and events
  • Work closely and directly with both labels and artists to create international specific tools and plans
  • Creation of Digital Marketing Materials and Strategies to Support International digital sales initiatives
  • Provides reporting, analytics and metrics on social media and marketing campaigns
  • Operates and oversees the Sony Music corporate Social Media profiles, and the flow of content
  • Lead digital education/training of Sony Music digital managers in affiliates worldwide
  • Foster best practices and idea generation between affiliates and US labels
  • Expert Relationship building skills internal, externally and globally
  • Ability to travel internationally, if necessary
  • Must thrive in high volume, high energy work place and environment
8

Director, Online / Digital Marketing Resume Examples & Samples

  • Develop marketing campaigns for Rodale products across multiple online/digital platforms that deliver profitable orders/subscribers
  • Develop branded campaigns in alignment with Rodale’s brand guidelines and leveraging Rodale’s brand and author assets
  • Work collaboratively across company departments to achieve broad reaching goals
  • Develop and work within budgeted targets
  • Have the ability to analyze campaign and customer metrics to measure outcomes
  • Strategize new sources of business and develop plans against them
  • Working with the email acquisition and partnership team on promotion plans and new customer on-boarding campaigns
  • Monitor and implement initiatives to improve online book pay-up
  • Experience with newsletters a plus
9

Director of Digital Marketing Resume Examples & Samples

  • Develop strategic vision, roadmaps and marketing plans to continue to grow Chase’s share through digital channels
  • Build a modern team of digital channel experts and marketing technologists
  • Drive a learning agenda across channels, including search, display, owned properties, email, and partner websites
  • Stay current in and prioritize emerging areas (mobile, social media, etc.)
  • Present to and collaborate with general managers of the Auto businesses about digital plans and trends
  • Manage a digital marketing budget and vendor relationships
  • Represent Auto in the broader JPMC digital community
10

SVP, Digital Marketing Resume Examples & Samples

  • Provide strategic direction to and oversee the digital marketing strategy/planning functions
  • Oversee the strategy development of global digital and social media marketing strategies across all film brands/titles and release windows (theatrical and in-home)
  • In partnership with the film brand lead, direct and define a digital strategy for a film campaign complimenting the overall campaign strategy, target audience, and milestones by actively participating in marketing meetings, brainstorms and planning sessions
  • Identify digital partners and platform to optimize marketing efforts such as content debut to generate the largest and most effective user on our content
  • Bring new digital and technology opportunities to the marketing campaign to enhance our marketing efforts
  • Understand and translate social sentiment into marketing strategies and recommendations to optimize the film campaign
  • Is an active partner in brainstorming strategy shifts based on dynamic online and social reactions to content, messaging and imagery
  • Present opportunities to extend digital partnerships into full blown promotions (e.g. linking with technology, software, hardware, telecom, .com partners)
  • Lend expertise in the overall marketing and creative process to be impactful and effective on digital, social or mobile mediums
  • Represent business unit in corporate governance policies, including development CRM models and adoption of new anti-piracy technology
  • Partner with media department to identify effective digital advertising and search vehicles
  • Partner with research group to continue to refine methodologies for measuring impact of all paid media and digital marketing efforts. Establish metrics for analyzing marketing effectiveness
  • Partner with Publicity teams to coordinate messaging and maximize exposure through paid media and content
  • 15+ years film marketing and digital experience; 7+ years management experience
  • Proven relationships with external digital companies/agencies
  • 6+ years overseeing digital campaigns for major studio movie releases grossing over $100 M. in global box office
  • 6+ years managing a staff of executive and junior level employees
  • Expertise leveraging and managing different social media networks for film releases (e.g., FaceBook, Twitter, WEIBO, Instagram, Snapchat)
  • Extensive experience creating and executing digital media campaigns on live action, animation, tent-pole, documentary and localized films
  • Experience interfacing with high level executives and filmmakers
  • Candidate MUST be collaborative
  • Candidate MUST be able to navigate successfully in a MATRIX organization
  • Candidate MUST be willing to take calculated risks
  • Candidate MUST be courageous and willing to speak up and share opinions
  • Candidate MUST demonstrate the ability to be proactive and resourceful
  • Candidate MUST be able to lead a diverse team
  • Candidate MUST be of a global mindset
11

Digital Marketing Assistant Resume Examples & Samples

  • Create and manage campaign calendars for all areas of digital marketing, including tie-ins with other marketing disciplines
  • Access web reporting systems to monitor traffic to web sites and features
  • Manage department budgeting and accounting, including invoicing
  • General departmental administration: agency relations, screening schedules, contract issuance and updates
  • Manage internal production resources dedicated to FocusFeatures.com
  • Answer phones when necessary
  • Be self reliant and able to implement and manage tasks independently
  • Strong time management skills with a sharp attention to detail
  • Strong written and communication skills at all levels
  • Excellent computer skills. Working knowledge of Microsoft-based software: Outlook, Word, Excel, Powerpoint and PhotoShop
  • Minimum 1year experience as an administrative assistant
12

Cib Digital Marketing Resume Examples & Samples

  • Partner with segment marketers to identify their campaign requirements and guide them towards solutions that best meet objectives
  • Devise campaigns that meet the client's brief and budget – in partnership with the internal digital creative team (and agency colleagues where applicable)
  • Manage the process from creative development through campaign completion, including program tactic selection, messaging, metrics and execution
  • Present the campaign ideas and budget to the senior leaders, the business, etc in partnership with the segment marketers
  • Challenge the status quo and drive execution through ideation and new technologies
  • Liaise with, and act as the link between, the segment marketers and the internal digital creative team (and agency colleagues where applicable) by maintaining regular contact, ensuring that communication flows effectively, and deliverables are met as agreed upon
  • Recommend media campaign calendar across digital channels
  • Negotiate campaign details with segment marketers and the internal digital creative team
  • Present creative work to segment marketers for approval / modification. Be firm in limiting rounds of edits to agreed upon standards
  • Collaborate with segment marketers to identify key program metrics. Track performance relative to targets and continually optimize to achieve program objectives
  • Provide regular status reports and updates for segment marketers as agreed upon
  • Monitor the effectiveness of campaigns; Work with segment marketers and digital creative team to tweak as needed
13

Digital Marketing Assistant Resume Examples & Samples

  • Coordination of weekly ecards & newsletters
  • Posting social media updates via Live Nation Facebook, Twitter & Instagram accounts
  • Compile advertising campaign stats
  • Plan and administer a variety of sweepstakes and contests
  • Assist with various marketing projects as needed
  • Experience using social media in a business setting
  • Experience in Photoshop
  • Proficient in Microsoft Excel, Word & PowerPoint
14

Digital Marketing International Theatrical Resume Examples & Samples

  • Provide digital vision, leadership and management to Fox International as a whole. Oversee the strategic direction and tactical programs developed for Digital Marketing across the film slate. Act as the digital strategist for all Fox departments
  • Primary owner of the business relationships with key global digital outlets: MSN, Google, Facebook and others as identified. Ensure organization is abreast of latest marketing trends and technologies as they relate to film marketing
  • Ensure that we are effectively engaging our audience through social marketing (Facebook, Twitter, YouTube, Daily Motion, Instagram, SnapChat, Weibo, Vine, etc. Provide thought-leadership on ways consumers utilize online and mobile communication to help build dialog with various movie-going audiences
  • Influence the type of content used to fuel dialog and help develop engagement schedules to increase engagement and interest with Fox movies
  • Evangelize technology, all things digital (blogging/microblogging, podcasting, video sharing and streaming, widgets and gadgets, word-of-mouth campaign management, mobile marketing, social networking, etc.)
  • Social listening – working with the digital publicist to ensure that we are following the digital conversation around our movies and those of competitors
  • Oversee the development of training programs on digital communications for the marketing teams
  • Stay abreast of digital trends and technologies beyond the digital marketing space and provide Management with insight and recommendations relevant to the industry
  • Establish processes and procedures to ensure best practices and quality of deliverables. Manage tools to ensure territory implementation of key assets, e.g. microsite builder/SAM, etc
  • Work with promotional team to sync up our digital plans with promotional partner digital plans
  • Communication central and domestic digital marketing plans and strategy to the field via email and conference calls
  • Liaise with the HE group to ensure resources and plans are optimized across windows
  • Co-ordinate with legal and finance groups as necessary on vendor contracts/payments, copyright (e.g. domain registration), etc
  • Cultural sensitivity to how digital is consumed by populations outside of the U.S
15

Manager, International Digital Marketing Resume Examples & Samples

  • Manages time-sensitive websites, special features, online games, Facebook apps, mobile apps, social media, search, advertising production materials and assets. Responsible for ensuring production deadlines are met and all creative components are technically functioning and of the highest possible quality
  • Responsible for ensuring that all worldwide sites and games are built to international technical specifications and that international kick offs are held. Manages worldwide timelines and QA process
  • Assures international specific requests are being addressed and international creative is being reviewed
  • Attends international territory calls and manages all required follow up
  • Manages international specific projects. Responsible for ensuring deadlines and technical specifications are met
  • Assures the production process runs smoothly and vendors produce quality work on schedule and within budget
  • Works with film production units to gather assets for websites (photos, sketches, audio, video, text, etc.)
  • Manages external design vendors’ website and ad banner production
  • Reads scripts and performs research for both visual and content; brainstorms ideas for site and advertising components
  • Meets with internal and external teams to formalize ideas and create site plan; obtains necessary approvals to move forward into production
  • Researches current and emerging online technologies and software/hardware options for department
  • Reads extensively and researches trends in advertising and marketing (movie genres, demographics)
  • Researches outside vendors for site and ad banner design and production
  • Oversees creative advertising campaigns and provides creative direction with media outlets and large partners (Yahoo, YouTube, etc.)
  • Develops advertising content and functionality based on external sites marketing and demographics
  • Manages special projects as assigned
16

Administrator, Digital Marketing Resume Examples & Samples

  • Assists with asset management including the utilization of FTP sites, Google Docs, and cloud-based file sharing programs such as Dropbox and Box.com
  • Supports Production Manager in managing 3rd party vendors, legal and financial documentation, and overseeing the QA process for official websites, contests/sweepstakes and online ad campaigns
  • Assists the Production Manager in updating production schedules and project budgets
  • Transcribes trailers, featurettes and TV spots for social post content
  • Drafts SOWs and coordinates PORs with accounting for both the Production Manager and the Social Media Manager
  • Coordinates vendors (third party) by ensuring all appropriate documentation and deliverables are completed on time, and escalates potential issues to the team
  • Actively participates in team brainstorming sessions to identify unique ways of promoting upcoming films. Reads scripts to develop marketing ideas and identify quotes for use of social media graphics
17

Specialist, Digital Marketing Resume Examples & Samples

  • Provide input into the creation of the overall Market plan related to the implementation of the Global Brand Activation strategy for eComm/eTail and Digital Brand/BU Marketing
  • Ensure the global toolboxes deliver against the Market's eComm/eTail and Digital marketing needs
  • Support manager as needed to brief Global Concepts-to-Consumer on any additional Market eComm/eTail and Digital marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
  • Ensure the Global/Market Brand Calendar is followed throughout the Market and that any eComm/eTail and Digital Marketing work complements this
  • Execute the “Always On” strategy and process for SNS activities
  • Analyze and Report on Digital trands and what’s next in Digital Marketing
  • Help drive profitable eComm/eTail growth, supporting the effective implementation of acquisition (paid and organic search), retention (through CRM and customer service) and data analytics
  • Report on performance of all eComm/eTail marketing initiatives
  • Leading and managing a diverse team
18

Digital Marketing Assistant, Emeia Resume Examples & Samples

  • Support the digital marketing and media team in planning and executing Regional digital strategies across each channel and platform, including Performance Media, Email, Social Media
  • Partner with media agency on elements including; planning, production and delivery of Performance Media briefs, campaign management and reporting
  • Brief the Creative Media Department on creative requirements and facilitate delivery, liaising with Corporate and Regional teams
  • Collaborate and build key relationships with wider functions across the Marketing & Comms teams, in order to deliver against above mentioned strategies
  • Administrative support, production of ad-hoc campaign reports and maintenance of monthly digital calendars
  • Compile specific reports and insights utilising data from analytics tools and prepare weekly/monthly digital reports
  • Maintain and organise departmental information including project files and databases
  • Seek out new digital opportunities through research and industry knowledge
19

Spring Intern Digital Marketing Resume Examples & Samples

  • Rising junior or senior pursuing undergraduate degree
  • Proficiency with Word, Excel, PowerPoint
  • Demonstrated interest in Digital Media, specifically marketing
  • Ability to work at least 20 hours/week
  • Proficiency with all forms of social media
20

Spring Intern Digital Marketing Resume Examples & Samples

  • Assist brand managers in composing and updating campaign strategy decks, recaps and presentations
  • Assist brand managers in digital research
  • Participate in series brainstorms aimed at content creation, multi-platform campaigns, and individual tactics
  • Assist brand managers in providing weekly insights into current campaigns
  • Daily monitoring of series related articles, third party recaps, and general buzz
21

Digital Marketing Executive Resume Examples & Samples

  • Ensuring that digital activity supports the overall sales and marketing strategy
  • Driving digital development (Mobile optimisation)
  • Delivering email marketing campaigns and managing digital agency
  • Ensure website is constantly updated
  • Ensure all email communications are compliant for different investor types
  • Collation and measurement of data to ensure marketing effectiveness
  • Supporting PPC activity
  • Delivering of web conferencing events
  • Excel and data management
  • Marketing automation software
  • Digital project management/ agency management
22

Head of Digital Marketing Resume Examples & Samples

  • Ensure strong brand alignment and consistency across all digital channels, and with any offline channels like PR
  • Oversee social media integration, with focus on earned marketing, content management, and sales enablement
  • Collaborate digital marketing with parent company, BNP Paribas, as needed
  • Collaborate on the development and optimization of .com content and sales paths
  • Manage a team of marketing professionals including recruitment, goal setting, performance management, coaching and development, and issue resolution
  • Strong collaboration and partnership both within and outside Marketing organization
  • 15 or more years of functional/professional experience
  • Digital marketing expertise across SEO, SEM, display, affiliates, preferably with a digital-only B2C company
  • Branding experience with leading consumer brands in an advertising and/or marketing communications role
  • Extensive background developing both marketing strategies and implementation plans
  • Experience in financial services or other regulated industry
  • Successful track record leading mid-size teams, with both direct and indirect reports
  • World-class communicator, both in development of marketing materials and personal interactions
  • Track record of delivering results and proactive leadership in matrixed organizations
  • Exceptional relationship skills and collaborative approach in working with lines of business
  • Proven ad agency and vendor relationship management experience, including contract negotiation
  • Hands-on experience with financials and budgeting
  • Subject matter expertise in all areas of digital consumer marketing: brand strategy and implementation, advertising, media, marketing communications, search, partnerships, loyalty programs
  • Ability to distill complex consumer information into transparent communications, plans and strategies, especially to non-marketing professionals
  • Skillful at managing through change; comfortable with ambiguity
  • Strong analytical skills and respect for marketing metrics
  • Proven ability to juggle a large volume of work across multiple constituents
  • Strong project management ability and detail-orientation
  • Excellent presentation and written communication skills
  • Empathetic and diplomatic
  • Highest standards of ethics and personal integrity
23

Graduate Intern Spring Digital Marketing Resume Examples & Samples

  • Be the in-house social media expert on emerging digital platforms, analytics and best practices
  • Develop content plan and manage the social and editorial calendars
  • Pulling and analyzing market research data
  • Collaborate with editorial and social teams on content gathering, sharing and on-air integration
  • Writing research reports and making actionable recommendations to company executives
  • Provide support for event marketing activations
  • Coordinate contests/sweepstakes/grassroots initiatives
24

Digital Marketing Executive Resume Examples & Samples

  • Educated to a degree level or above
  • Proven track record of creating and delivering successful online marketing campaigns (with client or agency experience)
  • Experience of writing for the web incorporating the principles of usability, accessibility, marketing and search
  • Strong campaign and project delivery skills, gained in a marketing communications environment
  • Experience working in a matrix organisation
  • Enthusiasm, flexibility & humour - an ability to work collaboratively in a small, fast-paced team
  • Experience of quality control, proof reading and excellent attention to detail
  • A strong focus and understanding of the online customer experience
  • Highly experienced in using Teamsite
  • Experience of using a web analytics package such as WebTrends or Google Analytics
  • Experience creating customer journeys, wireframes and creating effective Information Architecture
  • Experience of working on professional corporate websites, specific financial services experience
  • Awareness of Financial Services Industry regulatory requirements and an understanding of their importance
25

Digital Marketing Account Manager Resume Examples & Samples

  • Responsible for owning the client relationship for Sabre Hospitality Solutions’ customers with E-marketing programs and managing E-marketing program for a portfolio of hotel clients
  • Consults with hotels to grow online business by understanding their business, target markets, and needs and objectives and then provides creative and thoughtful marketing solutions through use of e-marketing services and tools
  • Confidently provides guidance on all aspects of e-marketing program from inception of website redesigns to CRM (i.e. email marketing and creating ongoing relationships with guests) best practices to robust social and online media campaigns
  • Knowledgeable and confident with all elements of digital marketing including SEO, PPC, Email, CRM, Social Media, Online Media, Mobile, Google Analytics, and Website Effectiveness
  • Manages all website development aspects by working directly with developers and designers to execute on solutions within project budget/timeline
  • Project based approach with a continuous focus on quality, detail, organization and an exceptional ability to find solutions involving website developments
  • Keen ability to analyze and interpret analytics and reports; provide client monthly program summaries and recommendations to continue to evolve E-marketing program. Lead formal program review calls and/or meetings
  • Delivers e-marketing program reports and analytics and interprets results of marketing programs ensuring value of program is effectively conveyed to client
  • Understands all SHS marketing services and industry benchmarks to allow for proactive recommendations and management of marketing programs on an ongoing basis
  • Coordinates access to client with specific Subject Matter Experts as needed (Website Creative, Website Strategy, Technology, SEO, PPC, Media, CRS/RM, etc.)
  • Facilitates requests to Internet Marketing Teams (Website Creative, SEO, PPC, Media, etc.) with required level of detail for effective and timely fulfillment utilizing ticketing systems
  • Accountable for keeping client maintenance projects in budget and on time when facilitating directly
  • Develop and present E-business plan and manage annual planning process as applicable for portfolio of clients
  • Maintain and update e-marketing plans and budgets for a portfolio of clients
  • Know e-marketing tools including Email/CRM tools and Content Management Tools in enough depth to demo the tools, understand features and benefits and be able to provide direction to internal team on executing projects for clients accordingly
  • Administer routine account management tasks essential to Sabre Hospitality’s operations including monthly billing, updating client contact records, maintaining records of the account’s Internet Marketing services and products, and assisting with or managing contract negotiations and renewals
  • Present and explain Internet Marketing Service Agreements and Statements of Work for Website projects or marketing campaigns
  • Serve as the client’s first point-of-contact for troubleshooting IMS tools or Websites
26

Digital Marketing Assistant Resume Examples & Samples

  • Digital Media: Support overall management and development of all digital media (includes all aspects of digital marketing from online communication, email marketing, social media to mobile)
  • Work closely with the internal and global marketing teams to provide updates / reports of the digital marketing campaigns, promotions and performance
  • Monitor competitor activity and review new developments, technologies and trends in digital media
  • Production/Creative Agency Management/Creative Content: Support overall development of all Coty Prestige’s digital creative production
  • Liaising with Sales and e-Retailers: Support the management of all retailer brand shops
  • Brief in and manage creative updates on a monthly basis, seeking approval from internal marketing teams
  • Email Marketing: Support the management of the yearly fragrance email programme
  • Previous digital marketing experience is not essential, however the ability to understand the ‘marketing language’ would be an advantage
  • Experience of dealing with clients/customers
  • Sound knowledge of MS Office (Excel, Word and PowerPoint)
  • Financial awareness
  • Excellent time management, organization and prioritising skills
  • Ability to work effectively to deadlines
  • Ability to build strong working relationships
  • High levels of accuracy and attention to detail
27

Intern, Digital Marketing Resume Examples & Samples

  • Marketing or Communications degree
  • You must be a recent college graduate (within the year) to qualify
  • Strong PowerPoint Skills
  • Knowledge of ComScore, Nielsen, @plan, DART, ATLAS, Adserving, WebTrends, Omniture, Google Analytics, SEO & SEM
  • Works well independently or as part of a team
28

Mgr Digital Marketing, Dmi Resume Examples & Samples

  • Responsible for educating in-country digital teams on digital brand guidelines for Clarisonic
  • Bachelor’s Degree or higher required
  • 5-7 years of digital marketing experience with focus on consumer products. Experience working with international teams preferred
29

Regional Digital Marketing Account Executive Resume Examples & Samples

  • Work with DMM and RetailFirst field account and media to execute non traditional campaigns on a timely basis. Communicate to FDAF, key dealers and Ford regional personnel as needed/instructed on an ongoing basis
  • Support FDAF education on current and emerging digital marketing opportunities (media/creative/social/mobile/etc.) as well as best practices and initiatives of other dealer groups around the country
  • Support DMM in the education and engagement of RetailFirst account personnel in digital activities and offload execution elements as appropriate
  • Work with DMM in leading cross functional support team including operations, creative, media, analytics and account to track towards business objectives and create the most effective marketing solutions for assigned dealer groups
30

Email & Digital Optimization VP Consumer Banking Digital Marketing Resume Examples & Samples

  • Email Marketing Strategy & Implementation
  • Digital Initiative Optimization Planning (across all digital channels)
  • Digital Initiative Implementation
  • Lead the development of holistic digital initiative Learning Agenda development for all campaigns and email initiatives
  • Define digital initiative measurement plans that outline the digital KPIs that feed into overall measurement and analytics for integrated initiatives (i.e. digital creative site/ad engagement, digital media metrics, etc.)
  • Lead the team in defining the cross-channel tagging strategy for each initiative, and ensure it is delivered successfully for each campaign
  • Develop and manage the digital multi-channel metrics dashboard report to understand ongoing creative & media optimization opportunities for campaigns
  • Partner with Analytics to ensure digital metrics are effectively measured in all business analysis
  • Partner with Research to ensure digital learnings are effectively measured in marketing research and brand trackers
  • Represent digital marketing in the Attribution model development in conjunction with Analytics
  • Be the expert in digital optimization and lead digital optimization capability building within the Consumer Bank
  • Partner with Strategic Sourcing to ensure agency/vendor alignment to ongoing needs, and manage agency/vendor relationships as defined
  • 7-10 years of digital marketing or related experience
  • Proven experience in creating and managing an email marketing program for a large organization (within the company or their agency)
  • Proven experience in leading measurement planning and optimization for email and digital marketing initiatives
  • Strong people leader that can guide an organization through change
  • High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
  • Problem solving and innovation focus with an eye on constant, measured improvements
  • Proven ability to take initiative, influence others, and deliver consistent results
31

Associate Email Marketing Consumer Banking Digital Marketing Resume Examples & Samples

  • 3-5 years of email implementation experience in a large-scale, complex email environment (multi-brand or multi-product in a multi-stakeholder business environment)
  • Innovative focused with an eye on constant, measured improvements
  • Ability to build collaborative relationships
32

Ccb-digital Marketing Risk Analyst Resume Examples & Samples

  • Conduct risk assessments of concepts related to Digital Marketing and content distribution
  • Conduct risk assessments of new platform, capabilities and concepts related to Digital Marketing
  • Provide risk requirements around Digital Marketing campaigns and platforms
  • Monitor emerging technology for developing risks
  • Partner with Control Function on RCSA review and action plan closure
  • Risk Oversight for all aspects of Digital Marketing across Lines of Business (Cross Channel Strategy, Risk Avoidance Practices)
  • Develop risk reporting around active campaigns
  • Subject Matter Expertise in Digital Marketing Governance and Oversight
  • Experience in a risk, control or audit function
  • 5-7yrs financial industry background
  • Ability to work effectively with both business and technically oriented individuals
33

Digital Marketing Specialist Sem & Se Resume Examples & Samples

  • 3 years of digital marketing experience
  • Paid search and/or SEO experience
  • Experience identifying consumer needs and wants through various channels
  • Solid understanding of the marketing environment and the relationships between channels to optimize experiences for every customer
  • Exceptional reporting, analytical and influential abilities
  • Bachelor's degree in a marketing, quantitative, business or consumer research discipline preferred
34

Dir Digital Marketing Resume Examples & Samples

  • Assess current initiatives and provide recommendations for existing and emerging digital marketing channels and tactics to help marketers evaluate digital marketing opportunities, specifically identifying the unique community development and engagement methods targeting government and healthcare leaders
  • Develop measurement/ROI targets to rollout across digital teams in order to determine campaign success; integrate ROI targets with overall business goals
  • Evaluate and be responsible for P&L tied to digital goals
  • Collaborate with cross-functional teams to define key consumer insights and opportunities, and maintain a consistent brand voice and message across all digital channels, while identifying the unique methods and vernacular that are successful in
  • College Degree (preferably in Marketing or Business) or equivalent in work experience. MBA preferred
  • Minimum of 10 years in-depth, digital marketing experience
  • 5+ years business-to-business and/or business-to-consumer consultation and strategy development
  • 3+ years of experience leading a marketing function and managing direct reports
  • Knowledge of SEO/SEM implementation and optimization fundamentals
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, remarketing, social network advertising (LinkedIn, Twitter, Facebook, etc.) and content marketing
  • Expert-level skills in marketing automation and smart list optimization to build and optimize the right nurturing tracks
  • Superior communication skills, both internal and client-facing
  • Strong relationship management, organizational and project management skills
  • Ability to work effectively with a variety of internal teams and business groups, including marketing, sales, business development, strategy, finance and technology
  • Ability to identify opportunities for growth and incremental opportunities with marketing and business partners
  • A take-charge and decisive persona capable of leading large scale initiatives
  • Excellent people and project management skills
  • Professionalism and strong interpersonal skills; a team player
35

Digital Marketing Executive Resume Examples & Samples

  • Supporting the promotion of local products and websites/platforms by planning and implementing digital marketing campaigns and ensure on-line profile, success and competitiveness
  • Ensuring that the local e-commerce site is kept up-to-date with key information and devise strategies to drive online traffic and revenue
  • Overseeing the social media strategy for the company
  • Ensuring that Elsevier products are accurately presented and promoted on 3rd party e-commerce sites, and manage all 3rd party vendors accordingly
  • Managing the EDM and e-marketing database to ensure continued growth
  • Reviewing and reporting on all digital campaign activities and make recommendations to improve the effectiveness and quality of all e-marketing campaigns & initiatives
  • A degree in Marketing, Communication, Business or a related discipline
  • 2 - 3 years’ experience in a digital marketing related role
  • Comprehensive understanding and solid experience in content marketing, landing page/conversion optimisation, SEM, SEO, PPC and SMM
  • A proven track record of delivering successful online campaigns and programs
  • Knowledge and experience of web content management using CMS & HTML knowledge would also be beneficial
36

Manager, Urban Digital Marketing Resume Examples & Samples

  • Construct community/fan-building initiatives. Examples of online involvement include: fan recruitment, media sampling/posting, online voting, viral "send to a friend" initiatives, banner campaigns, consumer surveys, contests, etc
  • Work with Atlantic Publicity to coordinate with hundreds of niche genre and lifestyle websites to maximize exposure for Atlantic's artists and music specific to each target market. Examples include music and video placement, artist features, artist pages on sites, news and tour info, album reviews, giveaways, banner ad and viral player placement, etc
  • Familiarity with file sharing applications, rippers, encoders, etc
37

Assistant, Urban Digital Marketing Resume Examples & Samples

  • Update and maintain artists' websites with up-to-date news/content
  • Write, build and distribute artist and label newsletters (Text and HTML), in order to create and maintain a strong, consistent relationship with fans and reinforce artist loyalty
  • Coordinate prizes, flyaways, and oversee administration of contests and promotions
  • Collaborate with other Atlantic Records departments for digital projects
  • Research and report on new media marketing activity online for all artists
  • Prepare bi-weekly online marketing summaries
  • Provides day-to-day admin support for VP and Director Digital Marketing
  • Deep knowledge of contemporary music scene and lifestyle, with particular focus upon urban music and lifestyle (as appropriate)
  • Understanding of interactive technologies and communication tools including email, social media platforms, and viral marketing techniques
  • Organizational abilities
  • Creative minded
  • Reporting skills
  • BS in Marketing, Communications, or similar
38

Digital Marketing Resume Examples & Samples

  • Digital marketing campaign management & analytics
  • Lead Management & Sales liaison
  • Marketing qualified leads performance analysis
  • Campaign targeting, audience data analysis and research
  • Reporting Creation and Management
  • Presentations and Management reporting
  • Project Support to Field Marketing Managers
39

Digital Marketing Assistant Roc Nation Resume Examples & Samples

  • Compilation of weekly company and artist reports, research, printing, copying, filing, troubleshoot IT/tech issues, email and contact database management
  • Coordinate team travel arrangements for special events
  • Organize and submit expenses for departments in timely manner
  • Handle meeting scheduling for Digital Marketing VP and department as needed
  • Conduct competitive artist research as needed for international markets and digital platforms
  • Compile and draft monthly partner marketing updates
  • Ensure payment of vendor invoices
  • Write and mock-up marketing / sales one-sheets and pitch documents
  • Manage organization of assets, ensuring consistent, tagging
  • Organize, calendarize and prioritize in-coming and pending action items for Digital department
  • Track ongoing digital marketing campaigns and results in promotions database
  • Create marketing pitch decks
  • Participate in weekly digital department and staff meetings by contributing marketing ideas and assist in keeping team abreast of upcoming deadlines
  • Maintain account information for profiles and owned domains
  • Maintain and track budgets
40

Gip Undergraduate Intern Digital Marketing Resume Examples & Samples

  • Supporting a variety of business stakeholders who have a presence and produce content on the corporate intranet. This will foster teambuilding and collaboration
  • Creating or editing web content with various tools. This will foster learning and development
  • Uploading and integrating related multimedia content
  • Ensuring web content adheres to information architecture, UX and brand visual identity guidelines
  • Providing quality assurance, troubleshooting support as necessary
  • Participate in weekly manager and monthly team meetings. This will foster mentoring
41

Private Bank Digital Marketing Resume Examples & Samples

  • Manage the end-to-end delivery of eCRM marketing campaigns (70%)
  • Previously set up automated & personalized email marketing programs
  • Outstanding attention to detail, whilst being able to perform tasks quickly and efficiently
  • Highly organized; process-driven but yet agile and reactive
  • Numerate and ability to analyze problems
  • Good understanding of HTML
  • Photoshop / Design experience
  • Able to work in deadline-driven situations; results focused
  • Experience in briefing and managing creative resources (in-house or external)
  • Strong inter-personal skills; ability to work well in a team
  • Experience with one or more European languages useful but not required
  • University/College degree (or equivalent) required
42

Intern Digital Marketing Resume Examples & Samples

  • Create film teaser websites using Flash, graphic design and coding skills
  • Contribute to brain-storming strategies
  • Assists department with other projects and duties as assigned
43

Interactive Digital Marketing Specialist Resume Examples & Samples

  • Knowledge of asset management products and services, usually acquired through experience, is required to consult with partners
  • Solid project management and organizational skills needed to manage a variety of ongoing projects
  • Experience managing social communities, specifically: identifying audience targeting and follower strategies; identifying, implementing and optimizing new targeting tools; developing content strategy and best practices; effectively tailoring and deploying messaging across multiple social platforms
  • Expertise in online marketing, digital and social media channels, including tablets and interactive media. Helpful if expertise in documenting business requirements
  • Strong communication, creativity and writing skills for preparing and editing digital content and effectively translate content in visual and interactive formats. Computer skills necessary (ex: PowerPoint, Word, Excel) to create materials
  • Leadership and effective interpersonal skills are necessary to communicate vision and persuade partners to participate and align around plans, as well as to brief partners and vendors
  • 3-5+ years of communication promotion or related experience. Must not be licensed
44

Digital Marketing Assistant German Market Resume Examples & Samples

  • Be fully accountable for copy on the German website and across all Performance marketing channels, to ensure it is relevant and compelling to the customer, and in line with brand standards
  • Support day to day management of Performance marketing operations (PPC, SEO, Email, etc)
  • Work closely with German marketing team to ensure alignment in marketing strategies / operations
  • Work closely with EC Trading and Content team to ensure delivery of impactful campaigns
  • Develop concise copy in German for the German website and emails
  • Ensure translations into German are in line with brand standards and are compelling
  • Support measurement of German performance marketing channels and make suggestions on improvement
  • Propose relevant content partners / partnerships to grow brand awareness in German markets
  • Support acquisition of customer contacts in German market
45

Head of Digital Marketing, Business Resume Examples & Samples

  • Leveraging research to fully understand the evolving business client and competitive landscape to address in a targeted and relevant manner
  • Working with the CMOs and Line of Business to understand acquisition, cross-sell, and relationship activation challenges, and responding with appropriate digital marketing strategy
  • Directing, developing and executing digital advertising campaigns for Chase, including
  • Known for being a great partner, strong leader, manager and influencer
  • Demonstrated ability to attract, motivate and engage a talented and diverse team
  • Executive presence and experience working with senior executives and present new ideas, campaigns and results to multiple stakeholders
  • Creative and strategic thinking and problem-solving
  • Ability to work across teams to execute
  • Ability to manage and juggle multiple projects and priorities
  • Business Partner who is willing to give and take feedback
  • Strong knowledge of business client segments
  • Marketing planning across a diverse, national, and in some cases global client base
  • Ability to direct creative development and provide specific feedback
  • Expertise in sub channel marketing, including search, owned property, display and emerging channels
  • Expertise in the digital customer experience and marketing technology
  • Experience showing return on marketing investment and forecasting
  • Experience managing to set of marketing KPIs and reporting out to the business on a regular basis, including consulting on strategies to improve
  • Strong industry contacts and experience managing vendors and partners
  • Knowledge and experience partnering with and managing agencies and budgets
  • Bachelor's Degree, Master's preferred
  • 15+ years of marketing experience, with deep expertise in digital marketing
46

Digital Marketing Analytics & Optimization Resume Examples & Samples

  • Bachelor's degree in mathematics, statistics, econometrics, or related field (or equivalent work experience)
  • 5-7 years optimizing marketing spend and tactics through the use of media mix modeling (from vendors like MarketShare, Ninah, and Marketing Evolution) and multi-channel attribution (using tools like VisualIQ, Adometry, ClearSaleing, Google Analytics)
  • 5-7 years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
  • 5-7 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data
  • 5-7 years experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • 5-7 years of experience in conducting analyses that result in data-driven recommendations and opportunities that solve business problems ideally in management consulting or interactive marketing disciplines/agencies
  • 2-4 years experience with forecasting budgets, volume, and opportunities for marketing initiatives
  • 2-4 years experience social reporting, analytics and listening tools (Sprinklr, SimplyMeasured, Adobe, Marin, unmetric, Socialbakers, Radian6)
  • Experience presenting recommendations in a clear and concise way to "tell a story" with data
  • Ability to lead and influence others in a matrix organization structure
47

Intern Digital Marketing Adidas Originals & Style Resume Examples & Samples

  • Assist with asset preparation and updates of adidas websites, eComm and other online environments
  • At least 2 years completed at University in the field of Marketing or Media Management. Focuses in fashion, digital media, PR are desirable
  • Advanced computer skills (MS and Web)
  • Basic knowledge of Photoshop
  • Basic knowledge of CRM databases
  • Good writing skills are required
  • Organized, hard-working, fun
48

Digital Marketing Senior Analyst Resume Examples & Samples

  • Within the Digital Analytics domain, the position will focus on digital content performance across all relevant regions and channels. Utilizing available data sources (Google Analytics, iProspect, DART, etc) you will generate insights that will help allocate Digital budgets to achieve maximum return
  • Within the Business Drivers Attribution, the position will focus on utilizing statistical/econometric techniques to generate insights on the impact of marketing onto Burberry’s business
  • Weekly dashboarding to enable course-correction and actioning
  • Identify campaigns that have the highest return on investment within Digital Marketing
  • Identify Digital channels that have the highest ROI to provide funds reallocation opportunities
  • Provide learnings on Digital customer preferences for Digital customer loyalty
  • Help create a persona for customer targeting (acquisition) as well as upgrade (retention)
  • Provide ongoing simulations and what-if scenarios for media planning and spend allocation
  • Advance learning agenda by suggesting, supporting, and analyzing test-and-learns
49

Digital Marketing Assistant Resume Examples & Samples

  • Participate in weekly online/marketing meeting and report on the week’s digital
  • Oversee the digital media archive. Create and monitor systems for organization-wide
  • Strong research, organizational, writing, and communication skills
  • Experience in social media and SEO
  • Experience in video and sound recording, editing, including podcasting
  • Experience with still photography a plus
  • Interest in digital marketing and social media trends
  • Basic understanding of HTML, Google Analytics and Wordpress
  • Interest in and/or experience with photography, cultural institutions, and other creative
50

Digital Marketing Assistant Resume Examples & Samples

  • Create briefs for digital ad creation and customer newsletter
  • Support with the management of the eCRM strategy and management of customer segmentation
  • Support with day to day agency management covering SEM, affiliates and display marketing
  • Help maintain and update the central European digital marketing calendar
  • Support in the creation and execution of social media campaigns
  • Support in the day to day optimisation of all digital marketing channels
  • Find suitable partnerships and content partners to grow brand awareness across Europe
  • Liaise with EC content and merchandising teams to deliver strong joined up online marketing campaigns
  • Draft clear and concise copy for marketing purposes. Support with onsite optimisation plan and software in order to improve conversion rate
  • Manage segmentation and flow of all customer data from all channels including, in store, online, marketing promotions
  • Work with wider European digital team to align communication and consistency
  • Providing Support on all aspects of reporting and data collection
51

Digital Marketing Resume Examples & Samples

  • Project manager for digital marketing, internet, intranet, social media, analytics
  • Liaise with business partners in the region who seek to launch a new internet presence
  • Act as web expert / consultant for business partners in the region
  • Actively promote our corporate e-service solutions
  • Create and maintain sites with CQ5 and other tools in Japanese and English
  • Closely collaborate with local and group wide publishing units
  • Gather and document requirements to continuously enhance the systems
  • Liaise with the core team in Zürich to keep abreast of ongoing enhancements
  • Create web analytics
  • Expert for non-western characters
  • 3 to 8 years of work experience in a similar position preferably in the financial services industry
  • Proficiency in Japanese as this role supports the Japanese market
  • Sound expertise and affinity for e-channel solutions
  • Strong interest in trends and developments including social media
  • Good technical understanding of online media applications and tools
  • Usage of Content Management Systems
  • Affinity for front-end design and accessibility aspects
  • Can do attitude and mentality
  • Good collaboration skills in multi-cultural environment
52

Digital Marketing Production Specialist Resume Examples & Samples

  • Producing eNewsletters, email appeals and fundraising pages and forms, landing pages, surveys, etc., using Convio eCRM tool
  • Producing Web content pages and campaign microsites using WordPress CMS
  • Designing layouts and images for email and the Web, and ensuring designs and layouts are consistent with the organization’s overall brand and design
  • Producing and editing images and graphics for use in email and on the Web
  • Participate in and contribute to the development of the department’s overall creative and strategic direction for online fundraising and cultivation campaigns
53

Head of Digital Marketing Resume Examples & Samples

  • Digital Marketing – Partner with Line of Business teams and Marketing to better leverage Digital Marketing as a key strategy for enhancing relationships with Humana members (loyalty) and driving more business (acquisition). This work can include tactics like Display Advertising, SEO/SEM, Web Site Content, E-Mail Marketing, Retargeting, PR, Social Media (FB, Twitter) Blogs, Mobile Media
  • Collaborative Leadership. The Head of Digital Marketing is expected to play collaboratively on an organizational basis. Build and shape a highly-effective, world-class Marketing organization by hiring, training, motivating and setting leadership direction for all direct reports. Continue to nurture a collaborative and member-oriented digital marketing team, cross-functionally, within and across the Reliance business units. Review and enhance, where necessary, all Marketing processes, measurements, information systems, etc., that enable the overall Marketing function to operate efficiently and effectively
  • Brand stewardship. This leader will partner closely with our traditional marketing team to provide digital tactics that support Humana’s overall brand. The company is making major traditional and digital media investments to move to a “branded house” strategy, one centered around wellness and putting the customer first with value based care
  • Define key metrics for Online Marketing activity and regularly convey Marketing effectiveness (ROI) to PFC leadership and other involved PFC functions and departments. Social Media and Search will be particularly important to the overall Marketing mix
  • Candidate must hold a Bachelor’s degree in Marketing or a related business field; MBA preferred
  • Minimum of five years of digital application experience
  • Preferable customer experience focus
  • Minimum of five years of experience leading and developing associates
  • Must have demonstrated success of leading digital marketing strategy and execution from concept to launch
  • Have an entrepreneurial mindset, bias for action and a passion for delivering great customer experiences
  • Agile methodologies including with enterprise-level application development projects
  • Experience driving research and deep customer immersion to garner insights (Focus groups, surveys, Follow-me-home immersion, etc...)
  • Possess well-developed business judgment which permits the creation of meaningful insight from potentially disparate findings. The ability to think creatively about solutions is a key success factor in the role
  • Demonstrate a passion for ownership through a track record of successfully achieving results in an ambiguous work environment. Tenacity and resourcefulness are essential
  • Have strong project management skills, including a proven ability to think end-to-end, establish priorities, manage long-term projects, and manage multiple projects simultaneously. A track-record of achieving results is critical
  • Have superior communications (written/verbal) and presentation skills. The ability to structure a concise, clear presentation of findings, and effectively present this to any level in the organization is a must
  • Strong understanding of digital marketing technologies and trends
  • Established track record leading digital marketing teams
  • Leader with history of success working across organizational boundaries
  • Project management experience as it applies to marketing deliverables
54

Technical Lead, Digital Marketing, IT Resume Examples & Samples

  • Lead the design, development and deployment of new applications, system software, and/or enhancements to existing business applications
  • Ensure that development projects meet business requirements and goals, fulfill end-user requirements, and identify and resolve systems issues
  • Ensure that any new software integration into company systems meets functional requirements, system compliance, security restrictions, and interface specifications
  • Provide related project documents to ensure that project objectives are met; that product designs are well documented and communicated
  • Work closely with BSA/functional and business leads and QA teams in converting functional specifications into detailed design and assist when needed with the creation and execution of test plans
  • Work with key architects and managers to establish and enforce best practices for delivery of high quality software
  • Engage in hands-on, in-depth analysis, review, design, development and debugging of the software
  • Analyze existing programs or formulate logic for new systems, devise logic procedures, prepare flowcharting, perform coding and test/debug programs
  • Work closely with the support organization for maintaining, supporting, and upgrading existing systems and applications
  • 7+ years of hands on experience in a technical programming environment
  • Experience in designing solutions. Ability to document design solutions in effective and presentable manner is must
  • Good experience in TeamSite, OpenDeploy and DataDeploy is must
  • Strong experience in SitePublisher, Livesite Display Services, Livesite Content services and rules framework is must
  • Good experience in scripting languages like PERL, Shell is desired
  • Good understanding of ORM frameworks is must. Specific understanding of hibernate is a plus
  • Good understanding and experience of Spring MVC/Struts framework is must
  • Strong JAVA programming skills is must
  • Good experience on design pattern, UML, OOAD and OOPS is must
  • Good understanding of web services is desired
  • Good understanding and experience in Performance Tuning is desirable
  • Should be able to work on Linux and Solaris servers
  • Should be aware of maven, ant and other build script configurations
  • Should be a self-motivated person, a good team player. Should be able to work independently when needed
  • Should be able to technically guide and provide solutions to other team members
  • Should be flexible to work in a global setup with multiple stakeholders spread across various locations
  • Experience with automated software and system management and development tools
  • Experience designing and developing complex multi-tiered applications
  • Experience working on cross-browser platforms
  • Exposure to project methodology or work structures; understand project lifecycle
  • Knowledge of UI frameworks is a plus
  • Knowledge of System Development Life Cycle Methodologies, Quality Assurance and Testing, Requirements Gathering, and Systems Analysis and Design
  • Strong analytical and problem solving skills with innovative thinking
  • Knowledge of website design best practices is highly desirable
  • Excellent problem- solving skills
  • Technical expert and SME in related field
  • Strong track record of developing web applications, from inception to delivery
  • Highly self-motivated, goal oriented and self-directed
  • Good understanding of databases, networking, security, privacy and compliance
55

Digital Marketing Resume Examples & Samples

  • Bachelors degree in Marketing, Public Relations, or Business or equivalent practical experience
  • Two to three years experience coordinating marketing projects in a digital environment
  • Website design experience
  • Content Management software experience
  • Word processing/Spreadsheets (Word/Lotus/Excel)
  • Adobe Creative suite
  • HTML and CSS
  • Health Care experience
  • Sitecore software
  • SharePoint Designer
56

Director of Digital Marketing for Brand Resume Examples & Samples

  • The Director, Digital Marketing oversees the digital marketing strategy for the Brand, Advertising and PR
  • Increase awareness of brand and products to targeted audiences (external and internal)
  • Increase acquisition funnel—convert digital prospects into leads
  • Responsibility for planning and budgetary control of all digital marketing
  • Partner to develop and grow the social media strategy
  • Evaluating customer research, market conditions and competitor data
  • 5+ years of experience in digital marketing
  • 7+ years of professional experience
  • 5 years of experience in Financial Services marketing
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Demonstrable experience in setting up and optimizing Google Ad words campaigns
  • Demonstrable experience in curating and creating content for financial services syndication partners Experience creating a digital marketing strategy and budget plan
  • Strong presenter, experience presenting ideas to department heads
  • Collaborator, proven experience bringing multiple stake holders together to move project to an end result
  • Well versed in SEM/SEO, Multivariate testing, CRM and analytical reporting
  • Technical aptitude – ability to partner with Digital Delivery Partners, Customer Insights and IT
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, affiliate programs, and/or display advertising campaigns
  • Demonstrable experience with managing digital agencies
  • Experience in optimizing landing pages, microsites and user funnels
57

Digital Marketing Assistant Resume Examples & Samples

  • Use social media to monitor, respond, and engage within corporate branding standards
  • Use digital marketing channels (including, but not limited to, e-mail, SMS, etc.) to communicate sales and promotions to customers
  • Interacts with customer directly to promote brand and settle disputes gracefully
  • Brand advocate and supporter of the NEX community, responsible for externally engaging in conversation with our customers
  • Skilled at understanding, selecting and utilizing the right digital marketing tools
  • Monitors and engages social media channels. Enforces strict standards in regards to timelines, respect and helpfulness to our customer
  • Communicates company success stories as it relates to digital media
  • Monitors the NEX e-mail list for hygiene/quality control, ensuring that adds, changes, and deletes are being processed accurately; implements corrective action as needed
  • Works closely with the Marketing Communications Coordinator, E-Commerce to organize and plan content and offers for digital communication with customers
  • Works closely with the Marketing Communications Coordinator, E-Commerce to communicate procedures/policies for digital communications sent to customers on behalf of stores; coordinates the creation, approval, and sending of digital communications
  • Tracks, analyzes and reports on performance metrics for digital marketing campaigns
  • This is a job/grade progression position. Incumbent may progress non-competitively to JBN 5397, Digital Marketing Specialist NF-4 position (#5397) as determined by management but not before completion of one year at the NF-3 level
58

Digital Marketing Team Lead Resume Examples & Samples

  • Focus, motivate and inspire the team in a goal and results orientated way by driving optimum individual and team performance in order to deliver against agreed KPIs and targets
  • Act as a point of referral for complex and escalated Digital queries
  • Conduct one to one's with team members to assess performance against objectives
  • Carry out weekly evaluations to ensure consistency and adherence to all regulatory requirements and best practice in customer engagement
  • Provide leadership, support and development to members of the team and build on the strengths of the team members that drive optimum performance
  • Oversee and manage the day-to-day operation and workflow of the team
  • Create a learning environment to ensure the transfer of knowledge and insight
  • Ensure that all client SLA targets are met, including aspects of: Meeting Client SLA's, Performance Management, People Management, Transition Management
59

Director of Digital Marketing Resume Examples & Samples

  • Customer centric. Passion for the Sporting Traditions Lifestyle a plus
  • 6+ years of digital marketing experience as a channel/program manager, 3+ years managing direct reports
  • Previous hands on experience in one or more digital marketing functions. Has “grown up” in the digital space for a good portion of their career
  • Management experience of a small or mid-size team
  • Ability to grow professionally as the business grows
  • Strong network of external peers and experts in Digital Marketing
  • Never ending curiosity and love of learning. A passion for new technology and digital marketing
  • Experience in a multi-channel retail environment a plus
60

Director of Digital Marketing Resume Examples & Samples

  • The Director, Digital Marketing oversees the digital marketing strategy for the Institutional Business
  • Develop digital marketing strategy, KPI’s, execution, calendar, and status reporting
  • Devising strategies for acquisition (drive online traffic to various digital properties: owned, paid, earned)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Experience creating a digital marketing strategy and budget plan
  • Experience managing a digital ad budget
  • Operationalization of market research and customer analytics
  • Results oriented ability to execute and deliver on plans
  • Proven innovator, especially using digital channels
61

Specialist, Digital Marketing Resume Examples & Samples

  • Grow and maintain artists’ social network audiences
  • Grow and maintain artists’ fan databases
  • Identify and execute marketing opportunities with new technologies and partners
  • Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships
  • Assist in the creation of content strategies, editorial calendars and publishing schedules
  • Identify and research high impact content types to drive maximum reach and engagement for artist sites
  • Collaborate with management and digital marketing managers and Product managers to coordinate band-originated site content
  • Maintain band “voice” in all outgoing communications
  • Develop and execute plans to highlight and stimulate user-generated content
  • Manage ongoing quality assurance of artists’ online presences
  • Research, gather, plan and post compelling content that supports the voice, tone and style of our artists
  • 5 - 2 years digital content management experience including social media messaging and email marketing
  • Experience with photo and video editing tools
  • Bachelor's degree required; journalism/writing experience strongly preferred
  • Must have a solid understanding and passion for digital innovation and an ability to apply it to music marketing
  • Must have a solid understanding of and demonstrated passion for music
  • Superb writing, editing and communication skills
  • Excellent attention to detail and a high level of organizational ability
  • Energetic, efficient and able to work independently under pressure
  • Must be able to think and act quickly; thrive in a collaborative, deadline-driven environment; and set and meet deadlines
  • This role requires a high degree of creativity, energy, innovation and flexibility
  • The ability to build and maintain relationships with a wide range of stakeholders is essential
62

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • 20% 1. Keeping Schedules: Schedules meeting with internal and external parties, and keeps the schedule of the head of the department up to date with daily changes
  • 30% 2. Phone and written communication: Answers phones and follows up with the correct people on phone and/or email
  • 20% 3. Office Management: Ordering supplies and other regular needs of the team. This includes any team meeting that needs to be schedule and performing duties like taking regular meeting notes
  • 20% 4. Other Office Processes: Including processing invoices, filling out travel authorizations and other necessary Sony business processes
  • 10% 4. Other Project Work: Executing project work for various movie campaigns on an as-needed basis
  • Studio / Creative / Media Agency experience a plus
  • Self-starter with high level of initiative
  • Must have an open communication style which takes into account managing expectations with multiple stakeholders
  • Strategic critical thinker who also has a high attention to detail
  • Work collaboratively in a team environment
63

Digital Marketing Summer Intern Resume Examples & Samples

  • Conduct competitive research as needed and provide reports/summaries to team
  • Create copy content for consumer facing marketing communication
  • Gather and help analyze digital/social marketing data·
  • Contribute to messaging for product descriptions, paid media and other brand collateral, while helping to maintain copy guidelines
  • Stay up-to-date on industry trends by monitoring applicable news sources ranging from Women’s Wear Daily to Mashable ·
  • Support the marketing team as needed in the day-to-day execution of campaigns/programs
  • Produce a final deliverable for a project to be determined that helps contribute to achieving a business objective
  • Current student at 4-year college/university (junior standing orabove preferred)
  • Marketing, communications or English majors preferred
  • Must have exceptional writing skills (writing sample requestedfrom all candidates)
  • Available 4 days per week
  • Beauty/fashion experience a plus
  • Strong organizational skills with ability to multi-task in afast-paced environment
  • Experienced researcher who can find answers and track downinformation
  • Ability to work independently and follow through
  • Creative and proactive problem solver
  • Excel andPowerPoint skills
64

Specialist, Digital Marketing Resume Examples & Samples

  • Assist Digital Marketing Managers and Directors with creating campaign calendars and schedules across all appropriate social channels
  • Create and assist with social commerce campaigns in support of in-window WBHEG titles in market
  • Research Home Entertainment Film culture and fan communities to assist with social strategy and developing the social voice on various platforms
  • Obtain or develop creative assets for social media campaigns
  • Manage the process of creating new social accounts/pages and merging existing unclaimed pages for WB titles specific to campaigns
  • Maintain relationships with all key contacts at social platforms for collaboration and knowledge of best practices
  • Monitor and report on KPIs of social engagement and coordinate with the Analytics team for identifying trends, making recommendations for sales strategy and creating reports
  • Create and maintain reports and presentations for internal and external partners
  • Shared administrative support for department
65

Associate Director HCP Digital Marketing Resume Examples & Samples

  • 30-40%
  • College degree is required
  • 5-7 or more years of pharmaceutical (or broader Healthcare) commercial experience is required
  • 2-4 or more years of HCP marketing experience is preferred
  • 2 or more years of field Sales experience is preferred
  • MBA or master’s level degree is preferred
  • 2-4yrs Digital marketing experience is strongly preferred
  • Experience developing or implementing HCP focused programs
  • Neuroscience therapeutic area experience/knowledge is preferred
  • Demonstrated success in collaborating across an organization to implement programs and/or tactics supporting brand objectives
  • Basic knowledge/experience regarding brand positioning, branding, message development and campaign development is expected
66

Digital Marketing Trainee Resume Examples & Samples

  • Strong attention to detail; ability to quickly grasp new concepts
  • Proven interest in the international field
  • Must be able to work 40 hours per week
67

Digital Marketing Executive Resume Examples & Samples

  • To deliver planned and ad hoc web based campaigns & projects as established by the business during the year
  • To deliver online solutions on third party websites, as indicated by the digital marketing strategy
  • To be proactive in the ongoing maintenance of the European websites, by spotting opportunities, updating content as and when required and making recommendations on content and features
  • To support the on-going maintenance of the European Bond Vigilantes blog (powered by Wordpress)
  • To provide advice and guidance on usability and online best practice
  • To analyse the performance of digital campaigns, working closely with the agency
  • To keep the web editorial calendar planning log up-to-date (together with the rest of the Digital team)
  • To support on the implementation and delivery of briefs, working together with the Content Management Team, ensuring adherence to usability, accessibility and web best practice guidelines
  • To maintain publishing procedures, ensuring all processes are followed and any new pages/sites are fully checked at each stage of the process
  • To ensure that any International Digital activity is in line with brand guidelines and fits with the overall Digital web strategy
68

Young Graduate Digital Marketing Resume Examples & Samples

  • You are responsible for the online content management strategy of all brands
  • You are responsible for the e-merchandising of our e-commerce & e-retail brand boutiques
  • You manage the social media strategy
  • You build and execute the CRM strategy
  • You support & execute the Search Engine Strategy (SEA & SEO)
  • You analyse and report on the online performance of ours brands and their competitors
  • You analyse and report on consumers’ needs, shifting market trends and innovations
  • You work in close collaboration with the marketing, PR & sales teams, the logistics and finance team
  • You train marketing teams in your fields of digital expertise
  • You manage the relationship with our advertising agencies, both nationally & internationally
69

Head of Digital Marketing, Citi Private Bank Resume Examples & Samples

  • Citiprivatebank.com
  • Develop and manage the rebuild of the public website in conjunction with external vendors, stakeholder businesses, and the compliance, legal and technology teams, all within agreed upon budget and timeframes
  • Ensure that the experience is client centric, engaging, differentiated and also consistent with other CPB digital platforms
  • Own and be responsible for the site once built, specifically
  • To both clients and internal events (eg touchscreens for presentations, incorporating videos etc)
  • Ensure that all speakers are trained and comfortable in delivering content using the new technology
  • Working under direction of Global Marketing Head and with senior business leadership, technology and L and C teams
  • Own the public website
  • Own the digital delivery of Global Marketing Programs end to end
  • Extensive experience in digital delivery and digital client engagement programs
  • Experience working for a private bank or dealing with high end clients
  • A proven track record and understanding of all disciplines in the marketing mix
  • Complete understanding of financial products and services
  • Proven ability to understand and interpret relevant compliance and brand guidelines
  • Additional qualification/s in marketing, communications, finance, investments will be considered favourably
  • Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience
70

Digital Marketing Resume Examples & Samples

  • Ability to work independently and deliver results with and without supervision
  • Ability to learn new tasks quickly
  • Highly creative
  • Good problem solving skills and ability to work in a fast paced environment to deliver results within deadlines
  • Ability to produce desired results on all the parameters of project delivery: quality, cost and time
  • Motivated to work on routine as well as creative tasks
  • Self driven with good negotiation skills
  • Ability to work as a team member
  • Must have zeal to take up challenges
  • Must be comfortable using social media platforms such as facebook, twitter and LinkedIn
71

Head of Global Digital Marketing Channels Resume Examples & Samples

  • Develop digital marketing channel and channel mix strategies and direct agencies/vendors in alignment with those strategies
  • Identify and document best practices for how digital channels should be leveraged
  • Evaluate and select agency resources and tool providers
  • Negotiate global relationships with agencies, publishing partners and tool providers
  • Lead global evangelism and digital marketing channel adoption
  • Identify digital marketing trends/innovations and bring ideas forward to the Global Consumer Marketing Digital Rapid Innovation teams or Regional digital marketing teams for testing/proof of concept
  • Serve as a resource globally and lead a team of digital marketing channel technical experts who serve as subject matter experts
72

Administrator, Digital Marketing Resume Examples & Samples

  • Assists with asset management, including tracking asset availability and providing assets to vendors and territories per supervisor’s direction
  • Supports creative team on bespoke asset requests for international team and territories. Provides film specific photo pulls when necessary
  • Works with vendors to coordinate the creation and specifications of international advertising units. Reviews draft with Director and Manager(s) for final approval. Uploads advertising units to system for territory use
  • Works with copy writers to coordinate the creation of international written materials. Reviews final quiz questions with Director and Manager(s) for final approval. Uploads written materials to system for territory use
  • Administers international ticketing widgets for all theatrical releases, including polling markets for use and working with the vendor to provide assets
  • Updates Worldwide Release Date pages and ensures websites are updated with the correct links in a timely manner
  • Assists in maintaining budgets, including budget reconciliation and liaising with worldwide teams to ensure budgets are maintained
  • Processes all SOWs for invoicing
  • Supports Managers’ in managing vendors and localization teams to finalize copy decks. Provides updated copy decks to the territories and tracks feedback, and submits completed decks to vendors
  • Assists Managers’ to poll markets for interest in programs
  • Works with vendors to track QA progress on specific projects independently or directed. Ensures international technical specifications are up to date and shares with vendors at the kick off of each project
  • Assists Managers’ in maintaining production calendars and tracks timing for development of campaigns, including websites, features, games and ad units
  • Updates reports and documents, including title specific reporting and weekly status documents that are shared with territories. Creates campaign overview and presentation decks. Creates Wrap Reports for post-campaign analysis
  • Updates internal documentation on programs done in local markets
  • Reviews and provides feedback on creative and proposals from international territories in conjunction with the VP, Directors and Managers of the Digital Marketing team
  • Tracks URL registration requests and request URLs as needed
73

SVP, Digital Marketing Group Manager Resume Examples & Samples

  • Facilitate, promote, support the adoption of test-and-learn culture
  • Operate as the subject matter expert on web analytics, reporting and web optimization initiatives
  • Evaluate performance for digital testing initiatives (leveraging and make strategic recommendations on future tests (i.e. opportunities to build on tests…)
  • Partner with the internal Site Catalyst tool owners to create holistic dashboards that organize and present data that supports key stakeholder goals and objectives for all marketing campaigns across Citi Cards N.A. sites
  • Support ad hoc reporting as needed, and when necessary perform complex analytic studies that combine multiple tools and data sources and types to extract insights from various campaigns and A/B and multivariate tests
  • Maintains a close working relationship across various functional areas – Marketing & Internet, Scoring, Credit Policy and Decision Management – in ensuring timely response to business needs and requests
  • Evaluate gaps in measurement capabilities
  • Promote collaboration and manage digital vendors and their respective Citi managers
  • Support and guide test ideation for Test&Target onsite tests
  • Ensure accurate documentation of requirements, project plans, and testing artifacts
  • Partner with the Global Adobe Analytics team to ensure coverage and consistency across Citi Cards and vendor managed sites
  • Using strong analytical skills and a deep understanding of web analytics tools provide insights as well as recommendations to enhance use of digital tags and tracking implementation on the Cards’ sites
  • Partner with Enterprise Marketing Solutions team to ensure any Cards IT development is done in concert with the larger analytic requirements
  • Provide recommendations to management regarding infrastructure, operating guidelines and procedures, audit and business reporting, and timely issue resolution
  • Understand the business process and technology solutions, translate business needs into IT requests and actively engage with IT as the solution gets developed
  • Engage with IT and outside vendor in coordination of the testing strategy, including end-to-end user testing of new solutions
  • Lead process re-engineering efforts to utilize the new tracking and testing capabilities
  • Manage multiple teams of Database staff including budget, planning, and compensation and performance matters
  • Exercise control over resources, policy formulation and planning
  • Enforce appropriate actions in terms of adhering to corporate and legal security guidelines as it relates to both information and data transfer
  • 10+ in a digital analytics positions or online test analysis experience –including expertise in web analytics tools and reporting (must have experience with Adobe)
  • 10+ years strategic business analysis; aptitude in displaying and communicating technical/analytical information to non-technical constituents
  • 5+ years experience with overall project responsibility for large-scale projects
  • 5+ years leadership experience with coaching and leading a team
  • Strong understanding of tagging processes including marketing/campaign coding, digital marketing, and site performance metrics (Adobe SiteCatalyst - preferred)
  • Understanding of data challenges: digital data differences, QA, database match, record identifiers/keys, import/export big datasets, file formats, usage rights and compliance
  • Understanding of databases including some SQL experience
  • Understanding of measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display and social
  • Exposure to A/B and Multivariate testing methodologies; as well as experience with website optimization tools for testing, e.g. Adobe Test& Target, Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc
  • Experience with SAS and UNIX preferred
  • Experience managing technology vendors and partners
  • Experience analyzing marketing efforts, supporting financial forecasts and familiarity with credit card
  • Ability to form partnerships with various stakeholders (product managers, CRM, Development etc.)
  • Previous role in managing digital marketing campaigns
  • In depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics)
  • Conversant with current trends, tools, vendors, and solutions in digital marketing. Site optimization projects exposure is a plus
  • Understanding of anonymous web media and data tracking technologies
  • Strong experience with end to end Adobe Analytics and Adobe Test&Target implementation
  • Experience with tag management tools such as Ensighten or Tealium
  • Experience creating and maintaining operational data quality monitoring processes
  • Excellent communication skills, detail-oriented, and possess the ability to interact with all levels of end users and technical resources
  • Highly motivated/self-starter with a sense of ownership, willingness to learn, high degree of curiosity and desire to succeed
  • Excellent prioritization skills and the ability to work well under pressure
74

Manager, International Digital Marketing Resume Examples & Samples

  • Primary point person who collaborates with international product managers to develop and execute full online marketing plans for a diverse roster of artists
  • Work with affiliate marketing teams to create online advertising and social media outreach campaigns in support of international artist promotional trips
  • Lead and coordinate digital advertising campaigns for artists and projects
  • Coordinate content premieres to ensure maximum exposure worldwide
  • Provide audio and video assets and player codes to countries for local premieres
  • Eliminate the duplication of marketing efforts around the world by centralizing and sharing tools among the markets
  • Attend and participate in meetings, brainstorm sessions and conference calls with local country marketing teams
  • Work closely with domestic digital marketing counterparts to maximize US online marketing plans internationally
  • Interface with artists, artist managers, third party partners, and vendors
  • Co-manage the Sony Music corporate social media accounts, including the Facebook, Twitter, Google+ and Pinterest accounts
  • Distribute project-related online tools and assets to each international market
  • Maintain relationships with key international promotional partners including music portals, video and music websites, and any other partners appropriate to market and sell music online
  • Assure that all local country-marketing teams and their partners get the assets and attention they need to execute effective promotions
  • Manage all aspects of international contesting, including the collection of terms and conditions from participating territories
  • Collaborate with production to create international splash pages, social network enhancements, players, banner assets and other tools that drive site traffic, and build artist loyalty internationally
  • Work with sales teams at the label and country level to maximize retail promotional opportunities/support retail initiatives
  • Manage artist website/social networks updates for international artists. Coordinate information flow from country marketing teams to managers/artists/estates
  • Collect, analyze, research and distribute analytics reports to the team using systems such as Next Big Sound, Google Analytics, and Omniture
  • Use analytics information to identify campaign targets for international online campaigns
  • Modify artist newsletter templates to be global-friendly and distribute templates to territories for local mailers
  • Create and implement campaigns to increase artist databases; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
  • Manage interns when applicable
  • 3-5 years experience in music industry. Digital and/or International experience highly preferred
  • Thorough understanding of the international music marketplace
  • Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
  • Must be experienced and skilled performing in a liaison role between artists/artist management teams, our foreign affiliates and domestic label teams using tact, persuasion, timing and facilitating direct communication when appropriate while retaining trust of all parties
  • A team player that is not afraid to roll up his/her sleeves to help out the team
  • Understanding of the social media space
  • Must be highly organized and capable of developing and keeping to a project timeline
  • Bachelors degree preferred
75

Digital Marketing Executive Resume Examples & Samples

  • Ideally have a digital marketing or business related qualification
  • 1-2 years of experience in a similar role
  • Use social media such as Twitter, Linkedin, Facebook, Google+ Professionally*
  • Experience with Google analytics and other online marketing tools and techniques
  • Ability to produce engaging copy
  • You need to have the ability to demonstrate digital marketing experience - websites, social media, email, search marketing, analytics and reporting
  • Fluency in a second European language (advantageous)
  • Strong team work
  • You will need to have strong administrative and organisational skills and the ability to work on your own initiative where necessary
76

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • Schedule meetings
  • Note taking at meetings
  • Shipping
  • Expenses
  • Develop presentations and other key marketing written materials. Must be skilled in developing and designing Power Point presentations
  • Manage invoice coding and tracking in the yearly budget and serve as department contact for incoming/outgoing invoicing. Submit invoices to accounting
77

Senior Manager Technology & Analysis Digital Marketing Resume Examples & Samples

  • Under the direction of the Director, play a key role in the development and management of online and mobile technology projects for the Bank's Digital Marketing initiatives by
  • Liaising with technical staff to ensure proper prioritization of projects from a systems resourcing perspective
  • Developing and refining requirements for those projects where a significant technical aspect is a major part of the project
  • Designing a project plan to address these requirements within budgetary and timing constraints
  • Assisting in the preparation of a business case to obtain needed funding, if required
  • Consulting with internal systems development personnel on all aspects of the project, including feasibility, complexity, timing, issue resolution
  • Managing the project through to timely completion by working with external developers and/or internal development as well as operations departments to ensure the required content is developed, tested and implemented consistent with the Bank's Internet and operating standards
  • Being the primary contact within marketing for establishing domain guidelines and marketing URLs
  • Regularly evaluating public Internet systems to ensure they are up-to-date, secure, reflect current standards on the Internet and meet business requirements, and proactively recommend remedial action where necessary
  • Working with outside vendors and external partners to provide project direction for outsourced projects and resolving escalated issues
  • Seeking, identifying, researching and analyzing industry best practices and emerging trends, competitive activity, leading edge opportunities, past campaigns, other marketing initiatives, to identify digital marketing execution strategies and tactics
  • Investigating and responding to inquiries and suggestions from customers, the Office of the President, and other internal partners
  • Being the primary liaison within Marketing for matters relating to online security and working with the Scotiabank's Security and Certificate teams to ensure sites have valid certificates in place, have been scanned and vulnerabilities addressed in a timely manner
  • Manage the support and enhancement of the Scotiabank.com content management system by
  • Acting as the lead liaison with the Bank's Information Technology & Solutions (IT&S) organization on all infrastructures, environments, related to digital marketing
  • Leading discussion with senior technical staff to develop standards for the digital business by balancing new technologies, risks and customer expectations and needs
  • Influencing internal stakeholders on the rationale/benefits behind the standardization of digital technology platforms and, when necessary, ensuring compliance with these standards
  • Investigating/responding/resolving problems with connectivity, functionality or efficacy of the content management system
  • Writing requirements for new enhancements to the content management system as may be needed from time to time
  • Liaising with IT&S to have enhancements developed, tested and promoted into the production environment
  • Maintaining a superior knowledge of content management methodologies, theories and technologies
  • Leading the continuing evolution of the standards to ensure that they meet customer and Bank requirements, are competitive and take advantage of new opportunities in the market
  • Seek out, develop and own profitable relationships with external technology experts/providers
  • Manage the reporting and website analytics activities of the Digital Marketing group by
  • Providing direction to the team in maintaining the web reporting system, including proactive management of major changes to the site structure
  • Ensuring the monthly statistics and dashboard reports are downloaded and processed in a timely fashion
  • Ensuring ad hoc reports for stakeholders regarding the traffic on the web sites are delivered in a timely manner
  • Working with the Digital Media group and external media buying agencies to measure campaign success based on predefined KPIs
  • Meeting regularly with other analytics groups within the Bank to ensure that common standards are adhered to
  • Maintaining a superior knowledge of web site reporting methodologies, limitations, and technologies
  • Manage the test and targeting activities of the Digital Marketing group by
  • Managing the relationship with the service provider to ensure tests are developed in timely manner and according to established online standards
  • Providing reporting and analysis on tests as well as proving recommendations on future tests
  • Working with other Test and Target groups within the bank to ensure alignment on tests and identify cross-sell opportunities
  • Presenting proposals to business lines with recommendations on rollout; influencing key stakeholders and business partners in the acceptance of test proposals
  • Lead, motivate and manage a high performance team of digital marketing specialists by
  • Contributing to development of a high performing team and work environment
  • Developing and coaching of a high performing team and work environment
  • Initiating appropriate training sessions and courses to develop strong skills within the team
  • On-going staff coaching meetings
  • Managing the team's HR details including contract renewals, performance reviews, discussions
  • Reporting and providing updates on milestones and progress on initiatives
  • Monitoring effective benchmarks for measuring the impact of Digital Marketing programs, and analyze, review, and report on effectiveness
  • Recruiting high potential management candidates as required
  • Developing staff by sharing knowledge/experience and providing opportunities for staff to share responsibility for achieving business objectives/goals
  • Staying informed on industry trends with regard to talent development, availability and retention with regard to direct and digital marketing resources
  • Assist the Director in the formulation of objectives for the Banks public Internet services by
  • Researching and reporting on Internet services offered by competitors and other Canada/U.S. leaders in the development of Internet services
  • Monitoring trends in web site design principles and evaluating the Banks sites vis a vis these standards
  • Researching and evaluating market opportunities as well as problem areas
  • Maintaining knowledge as to the objectives of major competitors for the delivery of electronic financial services
  • Supporting other strategic Internet developments when required
78

Director of Digital Marketing Resume Examples & Samples

  • Devise and implement the eCommerce Acquisition and Retention strategy and channel planning for adidas US
  • Responsible for the phasing and management of a multi-million dollar eCom Channels budget
  • Responsible for top and bottom line growth of our Acquisition and Retention programs to achieve sales, ROI and total contribution goals
  • Leadership and management: recruit, build, manage and motivate a team of experts responsible for managing our day-to-day operations to meet KPIs and customer acquisition goals. The Channels managed by this team are responsible for +/- 70% of the 30 day last click revenue on adidas.com/us
  • Manage our external digital agencies to meet agreed targets
  • Work cross-functionally with Buying, Planning, UX & Site Optimizations, Site Operations, Visual Merchandising, Analytics teams and Brand Marketing (Marketing Activations, Brand Media teams, the Portland based BUs and Newsroom) to create synergies and explore and exploit opportunities
  • Drive testing, reporting, optimisation and analysis on Channel performance to identify key levers and opportunities for improvements
  • Monitor Acquisition and Retention trends, best practices, technologies and techniques to evolve and develop the management of these Channels
  • KPIs: traffic, revenue and cost of sale targets
  • Ambitious and results and profit oriented
  • Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. You live and breathe it. Comfortable with the rapid evolution of (marketing) technology and are excited to continue to develop and enhance your knowledge, skills and experience. Experience with attribution modelling is a plus
  • Enjoy building, refining and scaling key processes
  • Fast and independent learner and worker, a self-starter that enjoys taking initiative
  • Ability to handle complexity and remain mature, responsible and calm under pressure
  • Logical thinker, able to synthesise knowledge, data and experience to develop and communicate solid conclusions and recommendations
  • Strong time management, organizational, planning and prioritisation skills
  • Diligence, accuracy, attention to detail and a strong work ethic
  • Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics & Adobe Analytics); you possess strong quantitative and qualitative analytical skills
  • Ideally have had experience working internationally and in settings requiring cross-cultural sensitivity
  • Bachelor or Master degree required, with 8+ years hands-on channel experience
  • Experience leading, managing and motivating others, both directly and indirectly. Proven experience recruiting, building and developing winning teams
  • Experience in planning and managing large budgets across channels while achieving high volume growth targets
  • Excellent English language skills
79

Digital Marketing Executive Resume Examples & Samples

  • B.A./B.S. or equivalent
  • 3-5 years web marketing experience, preferably gained in the events industry
  • Excellent campaign tracking, reporting and analytical skills at campaign and customer level
  • Quality control of marketing outputsIT
  • Expertise in social media platforms, e.g. Facebook, Twitter, LinkedIn
  • Microsoft Office proficiency; familiarity with Salesforce.com and Eloqua
  • Website management and analytics
  • Database management
80

Senior Associate, Digital Marketing Resume Examples & Samples

  • Content Management—with the recent launch of Chase.com/For Business, this candidate will manage the content strategy and calendar for the News & Stories featured here for the small business audience. Responsibilities include
  • 5-7 years in Marketing or a related field
  • Passion for the small business client
  • Experience managing a content strategy, preferably working for leading companies at national/global scale in multi-line-of business organization
  • Experience with digital responsibilities within a consumer/small business experience a plus
  • Demonstrated cross-functional project management skills
  • Superb communication skills
  • Experience with and knowledge of display advertising
  • Proven ability to develop and maintain strong relationships with colleagues, internal/external clients and vendors
  • Desire to work on a fast-paced team that is focused on driving change
81

Senior Manager, Head of Digital Marketing Resume Examples & Samples

  • Planning– Establishes strong collaboration with a broad range of Business partners (including Customer Value Management, Proposition and Asset Leads, etc.) as well as with a range of local and global Marketing partners, to devise and establish a comprehensive digital infrastructure to attract, retain and grow value of HSBC’s customer base. Areas of focus include
  • Control– Leads direct reports and external partners (advertising agencies) ensuring all online marketing efforts are consistent with HSBC’s digital/brand guidelines and values. Ensures compliance with local control processes, laws and regulations
  • Collaboration– Partners with local marketing functions (Customer Strategy & Insights, Planning Effectiveness & Governance, Business Risk & Control Management, Segment and Assets Marketing) as well as with Group Marketing to ensure channel and capability developments are fully aligned with local, NA and global priorities
  • Leadership– Provides thought leadership, guidance and coaching to direct reports (marketing managers and coordinators) to drive increased employee engagement and effectively manage talent and career development
  • Minimum ten years of proven digital marketing experience, online channel and capability development experience strongly preferred
  • Developed managerial capabilities as demonstrated by project leadership skills; breadth of strategic thinking; business acumen and successful staff management. Minimum five years people management experience or equivalent
  • Innovative thinking, strong planning, analytical and decision-making skills. Proven experience managing complex capability developments
  • Ability to effectively influence and communicate across various business lines and units at senior levels within the organization. Skilled at establishing effective partnerships, influence/gain buy-in, and build trust with internal business partners
  • Demonstrated ability to lead and respond positively to change, demonstrate flexibly when addressing shifting or competing priorities
  • Bachelor’s degree in marketing or business related field or equivalent experience. Masters degree in Business strongly preferred
82

Digital Marketing Assistant Resume Examples & Samples

  • Brand advocate and supporter of the NEX community, responsible for engaging in conversation with our customers through digital marketing channels in order to provide Premier Customer Service and to promote the NEXCOM enterprise. Enforces strict standards in regards to timelines, respect, and helpfulness to our customer
  • Monitors the NEX email program for hygiene/quality control, implements corrective action and industry best practices as needed
  • Works cross-code/departments to advocate and promote enterprise/store initiatives through digital marketing communication. Coordinates the creation, approval, and sending of these materials
83

Digital Marketing Executive Resume Examples & Samples

  • With input from portfolio teams, planning and delivering coordinated social media campaigns including Facebook, LinkedIn, Vine, Twitter, Pinterest, and Tumblr
  • Deliver multi-step email marketing campaigns; preferably through Marketo, executing A/B and multivariate testing on emails and landing pages to continually maximize performance/ROI
  • Monitoring web analytics and social marketing management apps to optimize the experience of our digital channels
  • E-commerce management including merchandising, on-site and off-site, SEO optimization etc
  • Web copy writing, editing, optimisation and proof reading
  • Ability to implement web advertising campaigns including PPC, Facebook, Twitter, LinkedIn Ads etc
  • With input from portfolio team, create events content plan and schedule
  • Strong demonstrable experience in a Digital marketing Role
  • Demonstrable hands-on experience of managing social media channels
  • Strong marketing message development and validation skill set
  • Working knowledge of Marketo, marketing automation platform or similar technology
  • Working knowledge of Magento or other Web CMS system
  • Excellent written and verbal communication skills, including the ability to write copy
84

Digital Marketing Month Industrial Placement Resume Examples & Samples

  • Content creation; liaising with key stakeholders to provide content to be used in email marketing, on the brand site and on social media platforms
  • Running Customer Relationship Management (CRM) campaigns; interpreting, testing and improving results to ensure campaigns run as best practice
  • Search Engine Marketing; managing and reporting on Paid and Organic search performance
  • Managing social media presence; sharing and interpreting results
  • The Body Shop® is also offering a role for a Social Media internship; support the running of their Social Media profiles and campaigns for the UK market
85

Director, Int, Digital Marketing Resume Examples & Samples

  • Act as the main point of contact within the Walt Disney Studios’ theatrical marketing department for all International digital coordination on social media, content distribution and overall strategy
  • Work with the domestic digital and overall marketing teams in order to present and coordinate the studio’s marketing plans and digital strategies to dozens of markets and territories across the world
  • Work, drive and collaborate with local markets on their digital plans locally as to ensure that we are developing world-class marketing campaigns around the globe
  • Serve as the studio’s in-house expert on emerging International platforms, technologies and digital strategies throughout the world
  • Work with the domestic digital and overall marketing teams in order to negotiate and execute global partnerships
  • Oversee creation and localization of digital creative assets
  • Oversee the crafting and delivery of digital content calendars
  • Provide the teams both domestically and internationally with overviews of how our films’ content and digital executions are performing on a global scale
  • Work closely with the studio’s asset security team to ensure that our content is released in the most secure ways possible
86

Digital Marketing Capabilities Innovator Resume Examples & Samples

  • Translating Citi’s vision for personalized cross-device experiences into functionality, infrastructure, and design requirements
  • Supporting a test-and-learn agenda aligned to Citi’s digital marketing vision
  • Participating in vendor evaluations for ad servers, decision engines, DMP partners, content management systems, and other marketing technologies
  • Serve as marketing technology and digital capabilities expert for Citi’s owned web properties
  • Liaise with product marketing, decision management, marketing information management, and technology teams to define requirements for new marketing capabilities
  • Think through end-to-end process impacts of marketing and technology changes to ensure seamless delivery of all new capabilities
  • Educate Onsite Marketing peers on how to leverage site-side changes to improve creative, targeting, and merchandising strategies
  • Define and champion development roadmap among marketing colleagues and business leaders
  • Participate in vendor evaluations and provide a point of view on how to further develop an intelligent marketing ecosystem
  • Track industry trends and bring new ideas to the table, especially for mobile
  • Contribute to Citi’s broader digital culture transformation as a steward of digital excellence
  • 5+ years of experience in digital marketing with a focus on marketing technology and digital capabilities
  • 5 years of experience supporting cross-functional projects across the end-to-end project lifecycle
  • Strong knowledge of interplay between data, technology, and marketing best practices
  • Demonstrated knowledge of responsive design, ad servers, predictive modeling, DMPs, DSPs, and best practices for backend web architecture
  • Impeccable collaboration skills and ability to influence cross-functional partners without direct authority
  • Experience using marketing data and analytics
  • Extremely rigorous attention to detail
  • Practical problem solving and strategic thinking
  • Familiarity with Agile methodology a plus
87

Director of Digital Marketing Resume Examples & Samples

  • Bachelor's degree from an accredited university in the field of communications, digital media, marketing, or journalism preferred or equivalent work experience
  • Video concepting, scripting, producing and editing
  • Supervise on/off-site video shoots; drafting of all required contracts, scripts and other logistical deliverables as needed; follow up on editing , approval, promotion, archival process
  • Proficiency in Adobe Creative Suite (Premiere, Photoshop, Illustrator), After Effects, Apple Final Cut, webinar editing via Camtasia; Microsoft 365 Suite, Hootsuite, Facebook, Twitter, YouTube, Instagram, Pinterest, Slideshare, LinkedIn
  • Train others how to collect, create, and effectively use multimedia content in marketing efforts
  • Outstanding deadline management, ability to multi task in a fast-paced, evolving environment
  • Ability to travel 10-15% as business needs dictate
88

Manager, Rock / Pop Digital Marketing Resume Examples & Samples

  • Work with artists, managers, marketing and key label executives in order to develop compelling and powerful online marketing strategies for artists on Atlantic and the label’s associated labels
  • Construct community/fan-building initiatives. Examples of online involvement include: fan recruitment through artist socials and email lists, best practices and meta data optimization for content uploaded to social media sites, and creative campaigns and contesting to incentivize fan engagement
  • Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests), optimized for each distribution network/channel
  • Provide ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online, with measured KPIs to validate success of each campaign
  • Build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
  • Brainstorm, budget, and execute effective online advertising campaigns for artists, creating a strong presence in the desired target market and community
  • Work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively
  • Assist in the creation of artist editorial and content calendars
  • Broad knowledge of contemporary music scene and lifestyle
  • Full awareness of where these music and lifestyle communities live online
  • Working knowledge of popular graphic design applications including Photoshop/ImageReady/Final Cut/iMovie and other similar tools
  • Working knowledge of HTML
  • Knowledge of standard office programs including Microsoft Word and Excel
  • Experience writing and editing music copy
89

Mgr, Vending Digital Marketing Resume Examples & Samples

  • Identify the consumer / customer / bottler improvement & optimization opportune of card base loyalty program
  • Develop plans and coordinate with stakeholders including marketing, finance and bottlers to realize the changes of card base loyalty program
  • Coordinate with marketing and develop strategy for new promotion programs to run on new loyalty platform
  • Develop plans and coordinate with stakeholders including marketing and bottlers to establish digital communication plan on new loyalty platform
90

Associate, Digital Marketing ADF Resume Examples & Samples

  • Work with Manager to develop and implement digital strategies for all product launches, special events and overall branding opportunities. Focus on social media opportunities, and strategize content needs to execute and maximize consumer engagement
  • Work with Manager to develop storytelling vehicles to captivate new consumers for new product launches, engage existing consumers for evergreen product support, and increase awareness and sales opportunities in international markets
  • Assist in developing content capture recommendations (style and usage proposals, calendarization of content usage, and production detail recommendations) and content shoots
  • Work with Manager to create global content usage guidelines, and deliver digital toolkits - tasks include development of creative work requests for Global Creative team, managing delivery timeline, aligning contents and strategy with Global PR team, and receiving approval from licensors' teams
  • Maintain regular communications with international markets (regional teams in UK, LATAM, EMEA, and APAC) to understand local business opportunities and needs, and address those needs when assisting in the development of strategies with Manager
  • Manage DKNY Fragrances Facebook page - daily tasks include monitoring fan conversations, working with social media agency to manage content, work with global markets to approve local content proposals, managing licensor approvals of all content, maintaining social media calendar, and strategizing global content development with Manager
  • Work with social media agency to measure and analyze social media content / post performance, cascade metrics, and adjust strategies to maximize KPI achievements
  • Work with Director of Media to manage Facebook advertising opportunities for global markets, facilitating communications between media agency and social media agency, and local markets
  • Stay up to date on new social media tools, best practices and how other organizations and companies are using them. Help to develop recommendations for new social media tool implementation, facilitate licensor relationships
  • Manage team invoicing, distribution of digital assets / toolkits, recap development of global programs, and insight reporting
91

Digital Marketing Optimization Specialist Resume Examples & Samples

  • 3-5 years of digital marketing and demand generation experience
  • Strong understanding of the web production process - Working experience with CMS (Content Management Systems)
  • Deep understanding of core digital marketing disciplines: SEO, A/B Testing, Digital Analytics
92

Director of Digital Marketing Resume Examples & Samples

  • Lead testing and development efforts as needed for new applications releases
  • Serve as point person for new product development
  • Bachelors degree required; Computer Science, Business or Marketing preferred
  • Proficient in Javascript, HTML5, CSS creation, C++, and usage of a CMS, as well as Microsoft Office programs including Word, PowerPoint and Excel
93

Digital Marketing Executive Resume Examples & Samples

  • Work closely with the in-house PPC & Auction manager for WDW & DCL and the DLP PPC team to deliver timely execution of relevant paid search & social campaigns. Monitor performance and competitor landscape to help optimize campaigns
  • For WDW & DCL, together with the Marketing Manager help develop & implement the social editorial calendars in line with the overall strategy and campaigns. This includes creative development and execution, coordinating amplification support where advised. Also work together with the DLP central team to enhance the Social Media marketing for DLP
  • Day to day account management of the WDW Affiliate programme and support the DLP team with the day to day management of the DLP programme. This includes ensuring effective campaign delivery, campaign analysis, incentives, relationship building and reporting
  • Across Web, Affiliate, Social & PPC identify, deliver the portfolio branding opportunities when applicable
  • Work closely with other Disney Brands to extend DDI content and messaging and reach e.g. Disney Online, Disney Inspired, Disney Junior, Disney Life etc
  • As required work on ad-hoc digital projects
  • Work closely with wider marketing and brand teams e.g. promotions & PR to ensure campaign effectiveness across these channels
  • Ensure the WDW, DCL & DLP plans enhance each other within each market, and ensure relevant learnings / efficiencies are shared
  • Ensure flawless execution of campaigns and synchronized / timely campaign communication across all on line marketing disciplines
  • Work with relevant (internal & external) agencies to deliver campaigns and activations ensuring set up relevant reporting and insights & on-going programmes
  • Work closely with Marketing Manager and Web Analytics Manager to prepare regular reporting on all digital activities and campaigns
  • Partnering closely with the on line marketing disciplines in DLP and when needed discipline experts in WDW and DCL to deliver campaigns
  • Finance administration of all relevant digital marketing budgets across WDW & DCL
  • Support managing the Intern for key digital projects
  • Experience in a marketing executive equivalent role
  • Degree majoring in marketing or a relating discipline or Industry recognised certification advantageous
  • Understanding of media management across digital channels (Social, Affiliate, PPC, Content etc)
  • Demonstrated strategic and tactical skills related to implementation of marketing and sales on line plans and recommending resources necessary for success
  • Ability to demonstrate effective digital marketing results from previous experience
  • Exceptional organizational, project management and communication skills to balance marketing programs across three brands for optimal execution and success
  • Familiar with online analytic suites such as Google Analytics, Omniture, Facebook insights etc
  • Experience of managing sizable budgets
  • Digital commerce related experience preferred
  • Ability to maintain a positive environment within the team
  • Highly motivated and positive ‘Can Do’ attitude
  • Flexible on working hours and travel
  • Strong commercial skills
  • Proven People Management skills
  • Highly effective communication skills
  • Highly analytical and results orientated
  • French language skills desirable
  • Computer literate (Word, Excel, e-mail and PowerPoint)
  • Proven interpersonal skills with internal and external partners
  • Exceptional partnering skills as success in role requires effective relationships in Paris
94

Manager, International Digital Marketing Resume Examples & Samples

  • Lead and coordinate streaming marketing, digital advertising, social media & CRM campaigns for artists and projects
  • Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
  • Coordinate content premieres to ensure maximum exposure worldwide. Provide audio/video assets and oversee the implementation
  • Attend and actively participate in meetings, brainstorm sessions and conference calls with local country marketing teams
  • Co-manage the Sony Music corporate social media accounts, including the Facebook, Twitter, Google+, Pinterest and Snapchat accounts. Stay on top of trends and the daily digital changes
  • Create and maintain relationships with key international promotional partners including music portals, video and music websites, and any other partners appropriate to market and sell music online
  • Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude
  • Collaborate with internal of external production teams to create web tools, social network enhancements, video players, banner assets and other tools that drive traffic, build fan engagement and artist loyalty internationally
  • Collect and comprehend data. Distribute analytics reports to the team using systems such as Next Big Sound, Google Analytics and other internal analytics properties
  • Use social media tools and other analytics platforms to identify campaign targets for international online campaigns (influencers and other online partners)
  • Create and implement campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
  • Comprehensive knowledge of the music streaming landscape
  • Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms such as Facebook, Twitter, Google+, YouTube, Instagram and Pinterest
  • Extremely detail-oriented and organized
  • Creative, self-starter with exceptional follow-up skills
  • Telekinesis and telepathy a plus but not required
95

Intern Digital Marketing Resume Examples & Samples

  • Support in Influencer Program: Daily monitoring of potential influencers, support in influencer activation concepts and logistics
  • Do market research on the target group, monitor blogs, other websites, etc
  • At least 2 years completed at University in the field of Business Administration, Management, Marketing or Media Management. Focuses in fashion, digital media, PR are desirable
  • Have had work experience within either agency (digital focus) or corporate (fashion or lifestyle sector; department: digital, pr, marketing, online media)
96

Digital Marketing Trafficker Resume Examples & Samples

  • Hand-code marketing on-site assets, e.g. HTML ads, interstitials, modal windows
  • Assist in implementing ad campaigns on websites, mobile apps and tablet apps, using Google DFP and proprietary in-house ad server
  • Monitor daily delivery of campaigns throughout their lifecycle, following up with clients as needed
  • Troubleshoot and assist in adjusting targeting parameters
  • Build, troubleshoot and generate reports for campaigns trafficked to internal ad server (AdX) and Google DFP
  • Collaborate on strategy and lead implementation of Marketing digital assets to support campaign performance, A/B testing, tracking and analytics
  • Share responsibility for Q.A. of campaign setup
  • Share responsibility of all media plan requirements being correctly implemented, including relevant universal targeting and blacklist requirements
  • Follow best practices to track, measure and analyze early post-launch campaign activities, and resolve delivery and performance problems related to setup and technical issues
  • Assist Campaign Management team with campaign optimizations as needed to ensure on-time and complete delivery of online advertising campaigns
  • 1 year traffic experience with commercial ad server platform (preferably Google DFP)
  • Proficient in HTML and CSS; experience with jQuery/JavaScript a plus
  • Experience with campaign implementation: rich media, standard display, text links, redirects
  • Understanding of inventory/delivery process, third-party ad tags and rich media concepts
  • Demonstrated knowledge of creative A/B testing, media formats and internet technologies
  • Agency, DSP, ad network, or relevant publisher experience
  • Strong problem-solving skills
  • Must be detail-oriented, analytical, organized and produce high-quality work
  • Understanding of digital advertising concepts and terms
  • Ability to work collaboratively as part of a cross-functional team, and ability to participate in both technical and non-technical discussions
  • Excellent client service approach — ability to meet tight/ad hoc deadlines and multi-task effectively, supporting and delivering on multiple requests
  • Willingness to learn new skills and be able to work in a team environment
  • Excellent written and verbal communication skills a must
97

Administrator, Digital Marketing Resume Examples & Samples

  • Provides day-to-day marketing support for both the Production Manager and Social Manager
  • Responsible for asset management and delivery for both the Production Manager and Social Manager, including the utilization of FTP sites, Google Docs, and cloud-based file sharing programs such as Evernote, Dropbox and Box.com
  • Supports the Production Manager in managing 3rd party vendors, legal and financial documentation, and overseeing the QA process for official websites, contests/sweepstakes and online ad campaigns
  • Supports the Social Manager in managing 3rd party vendors, social posting calendars, social graphic production, and social media support across various platforms (Facebook, Twitter, Instagram, Pinterest, G+, Tumblr, Snapchat) including light copywriting, reporting and responding to fans
  • Oversees asset management for both Production Manager and Social Manager, including FTP file transfers and the management of cloud-based file sharing applications such as Dropbox and Box.com
  • Manages trailer and featurette video view reporting, updating numbers in status doc on a weekly basis and sending reports by-request
  • Helps Social Manager moderate user comments on all social pages
  • Assists the Production Manager in managing and updating production schedules and project budgets
  • Maintains accurate tracking for web sites, features, and social initiatives
  • Assists team in compiling performance and wrap reports
  • Updates Film Status docs with updated production schedules and launch dates, QA reports, talent footprints in social, new initiatives launched, and responses/reactions
  • Assists video asset manager in QC-ing video files
  • Drafts SOWs and coordinates PORs with accounting for both the Production Manager and the Social Manager
  • Helps manage and coordinate vendors (third party) making sure all appropriate documentation is completed in a timely manner, deliverables are met on time, alerts team with any potential issues
  • Reads scripts and performs research for unique ways to promote upcoming films
  • Actively participates in brainstorming sessions to find unique ways to promote upcoming films
  • Performs light Photoshop work
98

Digital Marketing Campaign Specialist Resume Examples & Samples

  • Execute webinars and or eDM / Lookbooks creation of email promotions and landing pages, and pre and post- event follow up
  • Managing banner ads and/or third party tags in Eloqua / existing campaigns
  • Test and execute email efforts (third party, company eNewsletters, and internal)
  • Track and report performance analytics as requested
  • Work with internal program managers to resolve any difficulties with materials, execution, or scheduling
  • Work closely with internal SEO agency and Traffic Coordinator
  • Collaborate with other team members, corporate marketing, and theater marketing in the creation of campaign assets including design, copy and content assets to use for demand generation
  • 4-year degree in related field and at least 1 year relevant experience in marketing , digital marketing a plus
  • Experience with Eloqua (marketing automation/email provider) and Salesforce a plus
  • Understanding of html, MS Excel (experience with pivot tables and v-lookups a plus) and or any third party ad tracking tags, experience with CMS / ad serving platforms
  • “Can-do” attitude and proven ability to work in a team environment
  • Passion for technology, creativity to think outside the box, problem-solver and self-starter
99

Digital Marketing Practice Manager Resume Examples & Samples

  • Managing expectations and delivery against priorities of various stakeholders within countries, across Europe and WW
  • Regular interlocks with line of business leaders on results, hiring, resource deployment
  • Drive innovation and best practice sharing within the Digital Marketing Practice
  • Ensure team members are active participants in the Practice Community
  • Work with other leaders across other Centers for best practices, governance and sharing for the optimization of process and timing
  • Have regular individual interactions and team meetings with the entire Digital Marketing Practice Community
  • The manager should also work with the leaders of others practices at the Center to adopt / design / integrate processes to help plan and develop better campaigns
  • Will implement country / region defined strategy and plan across the 5 critical disciplines and a diverse set of teams and assets, including geographic and worldwide marketing teams
100

Digital Marketing Analytics & Optimization Resume Examples & Samples

  • 7-10 years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
  • 7-10 years experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • 7-10 years of experience in conducting analyses that result in data-driven recommendations and opportunities that solve business problems ideally in management consulting or interactive marketing disciplines/agencies
  • 1-2 years experience social reporting, analytics and listening tools (Sprinklr, SimplyMeasured, Adobe, Marin, unmetric, Socialbakers, Radian6)
101

Digital Marketing Assistant Resume Examples & Samples

  • Basic Knowledge of HTML
  • Understanding of various Social Media Platforms (Facebook, Twitter, Instagram)
  • Knowledge of both Mac and Windows Platform
102

Digital Marketing Resume Examples & Samples

  • Create steady flow of unique articles and blog posts to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, white papers, writing infographics, guides, templates, etc.)
  • Drive content creation and inbound marketing efforts through the development, plan and execution of a content calendar
  • Own the Social Media channels by publishing original content, culling content from our partners, and identify and curate the best, relevant sources of outside content for syndication
  • Collaborate with the sales team, to own and create the sales tool kit, sales decks, 1-sheets, presentations, etc
  • Analyze content performance data across all channels. Test and learn and continuously improve
  • Build, update, share and proactively utilize a Content Library
  • Participate in local sports and recreation industry events
  • Keep a pulse on our competitors, customers and community
103

Intern, Digital Marketing Resume Examples & Samples

  • Assist with day to day management of projects for the Digital, Paid Media and Social Media team
  • Prioritize and execute projects based on the strategic priorities of the Timberland Brand, including the needs of North America Wholesale and DTC
  • Be a team advocate and SME on various forms of paid and social media
  • Demonstrate understanding and become versed in the Timberland product lines
  • Upon request, support efforts with other departments
104

Digital Marketing Executive Opportunity Resume Examples & Samples

  • Monthly online advertising specs brief and follow up
  • Daily online advertising go live monitoring and ad-hoc support
  • Competitor alert/report
  • Tmall ecommerce site marketing support including daily follow up on bought media, free media resources negotiation and monitoring
  • At least 1 year digital marketing and social media experience
105

Digital Marketing Process Intern Resume Examples & Samples

  • Working with respective teams to understand current frustrations, important inputs to execute effectively and an understanding of the digital process
  • Develop a level 0 and 1 process map to effectively obtain approval to implement process
  • Develop a process at the end of 10 weeks which can be rolled out to the organization
  • Pursuing a Bachelor's Degree is required
106

Digital Marketing Resume Examples & Samples

  • Perform Digital Planning & Execution
  • Apply Knowledge of Digital Content & Design
  • Implement Digital Marketing Measurements & Reporting
  • Use Search Engine Marketing & Web Optimisation Techniques
  • Perform Social Media Planning & Execution
  • E Commerce
107

Digital Marketing Campaign Associate Resume Examples & Samples

  • Oversee day-to-day campaign and promotional activities that support the goals of Avon Digital
  • Drive weekly alignment meeting with cross-functional partners including site business owners, marketing, sales, field, email, social media and communications team
  • Maintain cross-functional marketing calendar to assure stories are resonated through all channels and that the promotional cadence is compelling and effective
  • Oversee content creation process from creative brief turnover to launch, ensuring approvals are made at each step in the process and enforcing deadlines
  • Develop timelines for ad hoc site content requests
108

Digital Marketing Executive Resume Examples & Samples

  • You will co-develop and execute digital marketing campaigns to support national marketing strategies and goals, and drive lead generation
  • Drive Discovery Education’s use of social media to support lead generation campaigns and brand awareness
  • Work with your marketing colleagues, partner schools and organisations to successfully implement national marketing activities and events
  • You will implement and maintain promotional support web pages in line with Discovery Education’s brand and technical specifications
  • Create and update internal partnership team marketing tools and materials as you support lead generation activity
  • You will support the development and creation of email marketing campaigns in collaboration with the Digital Marketing Manager to support the national marketing of Discovery Education products and services
  • Support the implementation and maintenance of web pages utilising HTML and the Discovery Education CMS to drive national digital and event based campaigns, including registration and content/media pages
  • Coordinate and support delivery of a calendar of national events in collaboration with the Product & Communications Manager & Digital Marketing Manager. You will create and deliver digital campaigns to drive attendance, ensuring partners and prospects are part of a flawless experience that promotes the Discovery Education brand in the best possible way
  • Your use of social media and networking channels – namely Facebook, Twitter, LinkedIn, etc. will effectively raise specific campaign awareness, drive leads and promote the Discovery Education brand in the market
  • Supporting the acquisition of new revenue, you will ensure all relevant aspects of the Partnership Team’s Toolkit are relevant, up-to-date and adhere to brand guidelines. Working closely with the key stakeholders across the Marketing, Product and Partnership teams you will develop valuable new tools as required
  • Maximising your use of graphical elements for digital marketing content, including emails, digital advertising and web pages
  • Demonstrate your resourcefulness when making decisions and managing assigned projects, and indpendently develop and implement solutions to problems
  • Represent Discovery Education in a professional manner when in contact with partners, internal clients and external companies
  • The role will require some occasional travel to Partner schools or events, which may involve you working outside normal office hours
109

Digital Marketing Executive Resume Examples & Samples

  • A strong background within email marketing with comprehensive understanding of industry best practices
  • Extensive experience with Oracle Responsys platform for both email marketing and database management – you will be required to build & optimise the weekly mailers
  • Strong and proven written skills, Adobe design suite competent (intermediate level minimum) and solid working knowledge of GA
  • An entrepreneurial mindset where the day to day elements of your role are a foundation from which you go on to dream big and deliver, often contributing outside of your specialty
  • Past operational experience of working in a digital communications department
  • Creative thinker who is resilient and able to adapt to fast pace environment
  • Strong communicator with excellent interpersonal skills with the ability to develop and build relationships with internal and external clients
  • An analytical mind with quantitative skills which you are able to use to inform the communications strategy as well as your own decision making and planning
110

Digital Marketing Executive Resume Examples & Samples

  • Looking for people who are creative, strategic, and driven to implement and complete projects
  • Must be possess at least two years of marketing experience, particularly within the digital field and B2C marketing
  • Able to communicate in Japanese and business level English
  • Experience with E-Commerce sites and platforms
  • Some technical programming experience is a plus, but not required
  • Background working for or with MLM companies
111

Digital Marketing Student Assistant Resume Examples & Samples

  • Collect, adapt, write and coordinate texts for new web site and new PIM tool (Product Information Management tool)
  • Collect pictures and product information for the PIM tool, coordinate the material and deliver to counterparts within other internal departments and external suppliers in cooperation with Marketing Manager
  • Manage cooperation with translation agency and/or in-house trade marketers (in the 4 countries) to provide texts in the 4 Nordic languages
  • Proofreading and continuous checking of language and lay-out
112

Digital Marketing Executive Resume Examples & Samples

  • Working with the Marketing Manager and HO Digital Team, plan out all digital activity relating to the marketing plan for the centre. This will include both multi-channel and digital only activity
  • Ensure the centre websites and social media channels adhere to the Digital Style Guide and engagement guidelines and are updated in accordance with the seasonal marketing and trading calendars
  • Ensure the respective website is up to date with brand offers, centre news, and all campaign specific content in accordance with both the monthly content plan and any ad hoc content deliverables
  • Brief all digital activity to the HO Digital Team in line with the current briefing process. This includes overarching campaign briefs and creative briefs for all assets required for website, email, social media and digital advertising channels
  • Support the centre Marketing Manager on the implementation of the annual marketing plan, including PR and blogger initiative and social media response handling in accordance with communications and social media guidelines
  • Offline responsibilities include assisting the Marketing Manager in coordinating centre events and promotions in line with regional objectives, ensuring a balanced calendar of activities in accordance with footfall and sales phasing of the centre
  • Collate and process marketing financial administration to assist the Marketing Manager in monitoring and reporting on centre marketing budgets to ensure that expenditure meets targets and relevant parties are kept informed of performance
  • You are responsible for fully complying with the company’s policies and procedures
  • At all times you should act in the company’s best interests and in the best interests of those entities which we represent
  • Duty Management of centre at weekends and late nights (on a rota basis)
  • Inspiring Leadership
  • Commercial Judgment
  • Educated to Degree standard or equivalent
  • Minimum 3 years of relevant work experience in a digital marketing discipline with a strong focus on brand marketing
  • Detailed, hands-on understanding and proficiency with website Content Management Systems, search and email marketing, web traffic reporting, Facebook and other social media networks highly desirable
  • Knowledge of retail marketing and an interest in the fashion industry
  • Proven track history in executing digital marketing projects
113

Trainee, Digital Marketing Resume Examples & Samples

  • Ability to complete projects timely and accurately
  • Self-starter, ability to work in fast-paced environment
  • Knowledge of the digital space
  • Intermediate computer skills, including Excel, Word, Powerpoint and Microsoft Outlook
114

Associate, Digital Marketing, Origins Resume Examples & Samples

  • Support the Manager Digital Production to deliver a range of projects on time
  • Weekly delivery of digital assets including website graphics, emails, and banners
  • Weekly delivery of website refreshes including homepage updates and general merchandising and content management
  • Quarterly delivery of enhanced website modules for launches and campaigns
  • Release completed projects
  • Upon approval of completed projects release assets to global markets using a variety of delivery platforms
  • Ongoing collaboration with Global Regions
  • Assist Regional leads in EMEA and APAC to understand and document local assets needs
  • Weekly maintenance of website
  • Integrate new assets into website Drupal-based content management system
  • Schedule multiple upcoming refreshes at a time and route for approval
  • Archive completed projects
  • Upon completion of projects organize, label and archive assets
  • Digital Asset management
  • Maintain an organized system for asset storage and access for both internal and external stakeholders
  • Knowledge of web production, digital advertising, social media & email marketing
  • Experience with Drupal content management systems a plus
  • Highly proficient with Adobe Photoshop
  • Expertise in area of social media
  • Strong communication skills and superior project management skills
  • Builds collaborative relationships
  • Beauty/Fashion experience a plus
  • Must be Detail oriented, flexible and proactive
115

Digital Marketing Executive Resume Examples & Samples

  • Minimum of 18 months digital marketing experience and a demonstrable passion for digital marketing, technology and education
  • Experienced to an intermediate level with Excel, Google Analytics, Google Adwords, (prior experience of Marketo - marketing automation software and CMS platform Magento, would be desirable) and basic HTML and Photoshop skills
  • Prior experience of the education technology or publishing industries would also be desirable
  • Ability to multi-task and prioritise multiple work streams effectively
  • Analysis of channel performance and ability to provide insight and ideas for optimisation based on data analysis
  • Identify and critique content based on set requirements and guidelines to ensure content meets quality standards
116

Digital Marketing Executive Resume Examples & Samples

  • To ensure the brand message and tone of voice are communicated in a consistent way
  • Plan and maintain the French weekly content schedule of email marketing and social media
  • Work closely with the CRM & Marketing executive to implement French automated lifecycle and triggered email campaigns
  • Translate all French emails and test them using DotMailer
  • Monitor PPC and SEO campaigns and liaise with the external agency
  • Work closely with the translations agency to ensure copy is translated correctly on the French website
  • Work closely with internal and external Digital Designers to develop creative and graphics for all French digital marketing activities
  • Coordinate local digital advertising creative and campaigns
  • Monitor the French website performance, analytics and tracking of all digital campaigns
  • Educated to 2.1 B.A. Degree level in Marketing, PR, fashion or business related qualification
  • High level of computer literacy in Microsoft Office packages
  • Previous demonstrated digital marketing experience including content management, email marketing and search marketing
  • Able to interpret, write and use the correct ‘tone of voice’ for online channels
  • Experience in scheduling and creating content for emails
  • Ability to design aesthetically appealing web content that complements the individual Paul Smith brand
  • Competent experience in using web analytics tool for reporting
117

Digital Marketing Assistant Resume Examples & Samples

  • Daily social media platform maintenance – Sina Weibo, WeChat, and Youku content and skin upload and buzz monitoring
  • Social media weekly report and ad-hoc prompt support
  • Burberry.com digital commerce weekly GA report
  • Weekly follow up on digital media image selection report, Burberry.com and media partners eDM deployment, Baidu mobile brand zone update, and raising purchase orders
  • Seasonal show live streaming – media free resource negotiation, monitoring, reporting
  • Store information update on B.com, Baidu Map, and Dianping
  • Strong attention to details, and to provide meticulous work result
  • Strong responsibility and teamwork sprit
118

Digital Marketing Executive Resume Examples & Samples

  • Proven digital marketing experience
  • Knowledge of digital marketing strategies
  • Excellent communication, numerical and analytics skills
  • Analytical, with an eye for detail
  • A ‘can-do’ attitude and the ability to work both independently and as part of a team
  • If you have a genuine passion for all forms of marketing, are target driven and have an interest in the youth market, this role can offer excellent rewards, job satisfaction and progression in a fantastic part of London!
119

Head of Digital Marketing Resume Examples & Samples

  • Deliver audience growth targets across The Sun digital platforms, blending natural traffic growth and paid audience growth activity where required
  • Manage and communicate the audience growth performance across The Sun digital teams and within the wider Customer Group set up
  • Lead the creation of compelling digital audience propositions to support the Editorial teams, working with agency and internal teams to shape the development of the digital proposition
  • Through owned, paid & ASO (app-store optimisation) activity deliver audience growth for The Sun’s app product suite, including Sun Mobile, Sun Classic & Sun Goals app’s
  • Interpretation of available analytics and insight into customer activities
  • Build a CRM programme to support repeat visit/dwell amongst The Sun digital audience
  • The Customer Group representative on The Sun Product Leadership group, help shape, influence and deliver the brand’s product roadmap
  • Manage multiple external agency relationships, driving up value of work provided
  • Manage the audience growth budget within the agreed financial perimeters
  • Own the partner relationship with all off-platform media (Twitter, F/book, S/chat, etc.)
  • Create and manage all digital asset creation and delivery
  • Deep digital knowledge of on and off platform customer behaviours, channel specialisms including mobile and video
  • Extremely strong communication skills with an ability to communicate across levels and across different departments. Ability to build strong relationships that help embed customer led thinking in all design decisions
  • A passion and an understanding of how digital marketing can be exploited to drive differentiation and competitive advantage
  • Sound commercial understanding of how advertising and third party revenue streams can monetise digital audiences
  • Proven track record of delivering audience results for media organisations
120

Digital Marketing Assistant Resume Examples & Samples

  • Develop cross platform digital communication strategy (website, digital media, social network, etc.) as well as execute the plan
  • Track and monitor feedback from customers to order to strengthen digital communication of UNIQLO in Thailand
  • Work with agency to maintain and update information on UNIQLO website with good appealing manner
  • Incorporate communication with all stakeholders including marketing colleague, agencies as well as other departments i.e. stores operation team to ensure that UNIQLO products are well communicated at all touch point
  • Track and monitoring competitor activity in order to find our area of improvement
  • Age 26-32 years old, Thai nationality
  • Bachelor’s Degree or higher in Marketing or related field
  • Having 3-5 years experiences in digital marketing or other marketing field while experience in advertising agency or media agency will be a plus
  • Strong passion in marketing with high flexibility and good EQ
  • English communication skill is a must while Japanese language will be a plus
121

Digital Marketing Executive Resume Examples & Samples

  • Support Digital Media Planning for campaigns across Disney, Pixar, Marvel and Star Wars brands for Southeast Asia
  • Create digital media briefs to external paid media partners
  • Coordinate Digital Marketing assets across internal teams and external partners
  • Analyze digital marketing campaign performance and make insights-led optimizations
  • Manage and distribute regular Digital Campaign Reporting for all internal and external stakeholders
  • Support live monitoring of social buzz and sentiment, during campaign periods
  • Support social content management process
  • Support in ideation of digital campaigns and offline-to-online integration
  • Follow Digital Marketing and Social Media trends and recommend innovative partners and Marketing initiatives
  • Create regular digital reports, compile key digital marketing metrics, generate useful campaign insights and develop clear and engaging reporting slides
  • Any other ad-hoc project as and when assigned
  • Bachelor’s degree or equivalent, preferably in Marketing or Business Administration
  • 2 - 4 years of experience in Digital Marketing/Paid Social Marketing/Digital Agency/Media Company within Southeast Asia
  • Track record in running regional performance and brand-building digital campaigns from concept to a successful launch for Fortune 500 brands on social media and paid digital media platforms, including integration with above-the-line media
  • Demonstrated ability in getting digital campaigns live, providing strategic insights leading to successful performance optimizations and elevating brand impact
  • Familiar with digital campaign management and reporting tools such as Sprinklr, Digimind, YouTube Analytics, Twitter Ads and Facebook Adverts Manager/Power Editor
  • Excellent track record in organization skills and attention to detail
  • Strong understanding of paid social and paid digital media landscape in Southeast Asia, with the ability to positively influence digital reach, engagement, and user acquisition
  • Attention to detail, analytical prowess, creative flair, along with the ability to grasp and translate campaign data insights into brand wins are crucial
  • High proficiency in Microsoft Office, including Excel, and Power Point. Excellent control of Microsoft Excel is a must. Adobe Photoshop skills is a strong plus
  • Strong knowledge of current local demands/trends in digital media consumption, marketing opportunities on mobile, social and online
  • Excellent verbal and written communication skills with experience in communicating effectively with media, business partners and top management. Copywriting experience is a plus
  • A positive attitude and willingness to drive campaigns in a dynamic, fast-moving environment
  • Experience in social content creation, and social community management is a strong plus
122

Digital Marketing Manger Resume Examples & Samples

  • Developing and delivering strategic campaigns to new and existing contacts incorporating industry best practice
  • Ensuring marketing automation campaign strategies align with the business customer engagement goals
  • Developing measurable campaign objectives with scalable, repeatable, campaigns and reporting
  • Managing web copy and content across BioMed Central and SpringerOpen websites
  • Implementing analytics goals, strategy and best practice across the Open Research marketing team
123

Director of Digital Marketing Resume Examples & Samples

  • Responsible for evolving the mortgage and auto lending into digital first digital businesses, from both an acquisitions and retention perspective
  • Develop strategic vision, roadmaps and marketing plans to continue to grow Chase’s market share through digital channels
  • Present to and collaborate with general managers of the Mortgage and Auto businesses about digital plans and trends
  • Represent Mortgage nad Auto in the broader JPMC digital community
124

Intern, Digital Marketing Resume Examples & Samples

  • Build and deploy Facebook advertisements
  • Assist in maintaining and analyzing digital marketing metrics
  • Work with digital marketing team to update and maintain corporate and club websites
  • Assist in building and deploying email marketing campaigns and marketing automation landing pages
  • Assist in maintaining Google Adwords campaigns, SEO and other search activities
  • Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
  • Fast learner with the ability to work with a large variety of clients
  • Positive “can do” attitude in a fast paced environment
  • Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment
125

SVP, Global Digital Marketing Performance Resume Examples & Samples

  • Partner with Head of Global Digital Marketing to lead thinking and provide recommendations to grow and optimize digital marketing channels
  • Provide campaign related insights to influence channel mix and digital partner strategies relative to business objectives and KPI’s by region, market, and line of business (LOB)
  • Build and own channel forecasting to support critical P&L management and ROI decision-making
  • Measure ongoing performance of KPIs against forecast
  • Develop structured reporting in partnership with global and regional decision management / analytics teams to measure campaign performance and profitability
  • Keep pulse of the business by helping define KPIs, watching their daily performance, and analyzing trends
  • Play a key role in knowledge building and dissemination for digital marketing channels globally
  • Collaborate cross-functionally with key business stakeholders to ensure digital marketing strategies and supporting KPI’s are integrated across regions and LOB’s
  • Has 10-15 years’ experience in digital marketing, performance/budget management and forecasting for a large scale brand and/or marketing agency in a team
  • Work experience in Financial Services not required, but a plus
  • A deep and intimate understanding of digital marketing and analytics
  • Strong analytical skills with the ability to look at the broader perspective as it relates to business strategy
  • Passion for digital marketing backed up by a verified and consistent track record of growth
126

SVP, Global Digital Marketing Channels Resume Examples & Samples

  • Develop campaign strategies in each digital marketing channel that align with business and product objectives for each region and line of business (LOB)
  • Influence marketing leadership globally to enable digital acceleration and growth tied to business objectives
  • Expert knowledge level for digital paid media channels including SEM, SEO, display and partner/affiliate marketing (including lead generation), web analytics and ad-technology
  • Manage key global digital partnerships for media and ad-tech to drive global efficiency, growth and innovation
  • Extremely strong written, verbal communication and interpersonal skills
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Gets hands dirty – enjoys rolling up sleeves and figuring things out in the face of ambiguity
127

Manager, Global Digital Marketing, La Mer Resume Examples & Samples

  • 5 years of experience working in digital marketing, digital media and/or e-commerce environments with a focus on digital campaign development and social media
  • Prestige/luxury brand experience preferred
  • Digital and social savvy with a passion for digital innovation
  • Demonstrated ability to execute social/digital campaigns
  • Exceptional project management and analytical skills with experience in social and digital analytics
  • Knowledge of digital media including display, search, social and mobile marketing advertising
  • Understanding of the e-commerce business landscape
  • Experience with social media and online communities; experience launching and driving social media campaigns
  • Ability to analyze data, summarizing stories and insights for media, websites and social engagement strategies
  • Strong communication skills with the ability to build and maintain good rapport with internal and international teams as well as external vendors and handle situations with confidence, tact, and resourcefulness
  • Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial environment
  • Highly organized and able to multi-task, while maintaining clear and proactive flow of communication and ownership of tasks
  • Ability to "dive in", manage details and a "get it done" mentality
128

Senior Executive Digital Marketing, Studios Resume Examples & Samples

  • Work in close quarters with the agency on generating monthly/ weekly content banks across all digital properties managed by the Studios team
  • Work on executing the social media campaigns & corporate communication campaigns undertaken by the team
  • Keep an eye on trends in the digital space and constantly work with the team to ensure that we are ahead of the curve
  • Weekly & monthly reporting of campaigns
  • Execute all Agreements/ Invoicing the department needs to do
  • Provide creative solutions for every project/movie campaign across various marketing verticals which include In Theatre Branding, TV (Promos), Events and Digital
  • Uphold standard and quality of work as per Walt Disney’s expectations by making every campaign stand out by introducing innovations and creating a benchmark within the industry
  • 2-5 years of work experience
  • Graduate or Post graduate
129

Digital Marketing Team Leader Resume Examples & Samples

  • Create digital acquisition marketing plan that generates new checking relationships and mortgage loans
  • Develop campaign strategies in owned/onsite channels that align with business and product objectives
  • Accountability for achieving campaign and business goals – identify for root cause of any variances on a monthly basis and succinctly communicate recommendations to optimize
  • Expert knowledge level for digital paid media channels including SEM, display and partner/affiliate marketing including lead gen
  • Has 10-15 years’ experience in digital marketing for a large scale brand and/or marketing agency in a team / people management capacity
  • Work experience in Financial Services not required, but is a plus
  • Experience in working within large-scale, highly matrixed corporate environment
  • High proficiency with PowerPoint and Excel and broad knowledge of campaign management systems (CMS, ad-serving (Atlas, Doubleclick), reporting/analytics and testing (Adobe)
  • Proven ability to grow, develop and retain a high performing team
130

Digital Marketing Resume Examples & Samples

  • Expert in ad targeting models, time series analysis, unsupervised and supervised learning algorithms, recommendation systems and interest graphs
  • Demonstrated experience with Big Data tools Hadoop & Spark
  • Demonstrated proficiency in advanced analysis languages such as R, Python, SAS
  • Experience analyzing digital marketing performance with tools like Google Analytics, Adobe Data Workbench, Abode Site Catalyst, etc
  • Experience with traditional database/system languages (e.g. SAS, SQL, etc.) to collaborate with other data analysts/systems
  • Experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • Experience in conducting analyses that result in data-driven recommendations and opportunities that solve business problems ideally in management consulting or interactive marketing disciplines/agencies
  • Experience designing marketing campaign tests
  • Experience with forecasting budgets, volume, and opportunities for marketing initiatives
  • Expert skills in Microsoft Word, Excel, and PowerPoint
131

Digital Marketing Executive Resume Examples & Samples

  • Supporting the Digital PR Manager across creative and outreach campaigns, participating in creative sessions to help concept and execute campaigns
  • Promotion of assets across a range of platforms
  • Earn and build links through the placement and promotion of content
  • Leveraging and growing your understanding of SEO to ensure all campaigns drive success for Lyst
  • Prospecting relevant websites and blogs on a large scale, leveraging tools if appropriate to find where and who we should be working with
132

Digital Marketing Resume Examples & Samples

  • Combine and analyze data to create insights that continuously improve the business outcomes the firm is trying to achieve
  • Implement an A/B testing strategy to increase lead engagement with email campaigns
  • Partner with marketing team members and company leadership to measure KPI’s, funnel metrics, and promote data-driven decisions that leads to increased customer reach, engagement and action
  • Work closely with Financial Advisors across Morgan Stanley to ensure adoption and help deploy an email marketing strategy that is integrated and easy to use for Financial Advisors
  • Develop trigger and behavior-based business rules for emails and work with the content team to develop a process that merges insights with approved email content at scale
  • Conduct regular content reviews with stakeholders and identify optimization opportunities based on performance
  • Oversee market segmentation, collaborating with key stakeholders and provide recommendations
  • Evaluate new tools and technology that will improve outcomes in email, lead flow, and analytics
  • Minimum 3-5 years of experience in email marketing with demonstrated success building a leading email marketing framework/team
  • Knowledge and prior use of email management platforms required; Salesforce Marketing Cloud a plus
  • Demonstrated understanding of CAN-SPAM requirements, HTML and email best practices
133

Manager, PR & Digital Marketing Resume Examples & Samples

  • Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity
  • Project management: able to work and deliver quality outcomes against set timelines
  • Communication: Strong oral and written communication skills
  • Creativity: Ability to identify/concept creative ideas that drive results
  • Detail: An impeccable eye for detail
  • Consumer Insight: Ability to be the “voice of the consumer”
  • Brand: An understanding of Gap/Old Navy/Gap Outlet (including aesthetic and taste level)
  • Relationship building: Proven experience and ability to work cross-functionally, especially with Creative organizations. Able to develop and maintain different kinds of relationships
  • Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective
  • Language: Fluent English writing and speaking level. Chinese (mandarin) language and/or knowledge of Chinese culture and consumer behavior would be highly advantageous
  • Passion: For Retail & Fashion
  • Minimum Education Level
  • Experience Required
  • 5+ years of brand marketing or PR experience, preferably in consumer goods, retail, fashion, apparel, or cosmetics
  • Influence communication skills
134

SVP, Global Onsite Digital Marketing Resume Examples & Samples

  • Lead onsite marketing strategies that align with business and product objectives for each region and line of business (LOB), including oversight of and best practices for onsite acquisition testing, creative development and tagging in partnership with Citi’s Global Decision Management / Analytics team
  • Lead global agile war rooms (3-6 month initiatives) with regional teams to drive digital acceleration
  • Lead global digital marketing community (monthly community calls and collaboration sites) and governance functions (global digital talent and education / digital IQ plans, operating models, etc.)
  • Influence marketing leadership globally to enable digital acceleration and growth tied to business goals
  • Partner with analytics and finance to manage campaign forecasting and performance reporting with your team, cross-functional partners and the agency
  • Accountability for achieving campaign and business goals – identify root cause of any variances on a monthly basis and succinctly communicate recommendations to optimize
  • Work with business stakeholders to develop campaigns from creative brief to production to execution
  • Expert knowledge level for onsite marketing strategies, web analytics and ad-technology
  • Experience in scaling advanced analytics (attribution) and audience targeting and optimization (DMP)
  • High proficiency with PowerPoint and Excel and broad knowledge of campaign management systems: CMS, tagging (Ensighten), reporting/analytics and testing (Adobe)
  • Able to interpret and communicate problems as opportunities and make recommendations accordingly'
135

Senior Associate, Digital Marketing Resume Examples & Samples

  • Build, optimize, and scale search marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and regional brand campaigns) across local and global search networks
  • Manage media agency & daily execution of paid search campaigns
  • Conceptualize and implement optimization strategies to meet and exceed volume and ROI targets
  • Develop business plans and forecasts
  • Work with brand messaging calendar to leverage messages in the various social and paid channels
  • A/B test landing pages, messaging and multiple user experiences
  • Write creative briefs, and report on effectiveness to drive improved engagement
  • 4 year’s experience in digital marketing, preferably at a retail company or agency working with retail accounts
  • Outstanding analytical and reporting skills
  • Strong understanding of Google Adwords and FBX platforms
  • Ability to manage agencies and direct great restuls in a fast paced environment
  • Ability to work with creative teams and develop compelling creative briefs
136

Head of Digital Marketing Resume Examples & Samples

  • Identify best practice marketing technologies, platforms, tools and systems to support the overall digital marketing strategy and effectively implement to enhance the prospect and customer experience
  • Drive the performance, evolution and strategic and commercial success of the ecommerce programme and corporate websites, delivering to stretching revenue and demand generation targets
  • Nurture a customer centric culture and lead a team of digital marketing specialists to support the delivery and effectiveness of our plan and KPI’s via marketing automation and an insight led approach
  • Champion commercial digital strategy development and a culture of “digital first” across the UK organisation
  • Drive a social media, communications and content marketing programme that generates trials, sales opportunities and engaging content
  • Extensive B2B marketing experience, ideally in a subscription publishing or other B2B online retail environment
  • Experience in working with cross-functional teams and web developers in developing and launching new sites and estores that make a game-changing commercial impact ,and managing complex digital programmes
  • Command of the latest marketing automation tools and practices, with experience of building customer journey-led strategy
  • Familiarity with user-experience best practice and using web analytics to drive innovation
  • Experience of managing off- and on-shore teams
  • Significant experience of working with, influencing and presenting to senior stakeholders in a corporate environment
  • Experience of securing resources for local projects whilst collaborating on global initiatives
  • Excellent written and verbal communication, with an eye for detail
137

Digital Marketing Executive Resume Examples & Samples

  • Tracking response to evaluate the effectiveness of communications and offering advice and guidance on optimisation
  • Have a degree or equivalent
  • Have demonstrable experience in an Email Marketing role, experience using HTML and deploying emails through an Email Service Provider or Marketing Automation system
  • Experience/knowledge of Marketing Automation Systems and lead nurturing principles will be an advantage
  • Experience optimising marketing campaigns
  • In short, we are looking for an individual who is smart, comfortable with technology, works hard and is enjoyable to work with
  • On top of that, you’ll be part of a global marketing community, working in a division of a successful, socially-responsible FTSE 100 organization
138

Senior Director of Digital Marketing Resume Examples & Samples

  • 10+ years previous experience in digital marketing
  • Demonstrated ability in managing a team of high performing marketers
  • Strong understanding of ecommerce and digital marketing techniques
  • Prior experience leading international digital campaigns for a global company
  • Excellent Account Mgmt skills; Leadership, negotiations, team building, etc…
  • Experience in Cosmetics and/or consumer packaged goods industry
  • Excellent ability to communicate clearly verbally, in writing, and via presentations
  • Manage expenses per the company T&E Policy
  • Required to pass E-Verify
139

Director of Digital Marketing Resume Examples & Samples

  • Oversee E-commerce channel and build up speical channel for distribution
  • ŸPlan, execute and track digital campaigns/digital marketing initiatives to build brand love, and to drive traffic, customer engagement as well as sales offline and online
  • ŸDefine, track, interpret and deliver success metrics with regular report/scorecard
  • ŸManage digital marketing budget
140

Regional Director of Digital Marketing, China Resume Examples & Samples

  • Develop and implement a digital marketing plan and calendar well linked/integrated with business objectives
  • Plan, execute and track digital campaigns/digital marketing initiatives to build brand love, and to drive traffic, customer engagement as well as sales offline and online
  • Define, track, interpret and deliver success metrics with regular report/scorecard
  • Manage digital marketing budget
141

Head of Digital Marketing Development India Resume Examples & Samples

  • Recruit and manage a team of about 5-10 people within Digital Marketing, Analytics and Web. This team should be a Center-of-Excellence supporting other members of the global B2B Marketing & Communications community in Ericsson. You will be responsible for performance reviews, competence building, salary settings, etc
  • Ensure that the local team understands the long-term goals and overall strategies of the Digital Marketing Development team and the whole M&C function within Ericsson
  • For the Digital Marketing group: manage accounts & platforms for paid B2B marketing activities, using channels like Google Adwords Search Ads, Google DoubleClick Programmatic Display Ads, Facebook Ads Manager, Twitter Ads and LinkedIn Ads. This group should support and coordinate all other global Ericsson M&C campaigns on these systems. This includes managing a SEM keyword database (ensuring that different Ericsson units are not competing for the same keywords and target audiences at any given time) and managing a large number of website scripts in Google Tag Manager, e.g. for re-targeting ads. (Requirements and overall direction will be decided by the Performance Marketing Lead based in Sweden.)
  • For the Analytics group: manage systems like Google Analytics. Support set-up of reports and dashboards for the global M&C activities within this area. Manage the group´s production of executive reports with highlighted key findings from different report areas. Implement dashboard tools like Tableau. (Requirements and overall direction will be defined by the Analytics Lead, based in Sweden)
  • For the Web Development group: manage the Episerver Content Management System for Ericsson.com and the CMS for the Ericsson Extranet. Manage continuous development of new capabilities/functionalities for the website. Manage A/B-testing of different landing pages and core conversion flows. Cooperate with the core global web editor team which is also based in Bangalore, but reporting to a different manager. (Requirements and overall direction will be defined by the Web Development Lead, based in Sweden)
  • Act as project manager for certain other development projects, e.g. for implementation of new IT-tools within the digital marketing area
  • Develop strong relationships between the DMD unit in India and the DMD unit in Sweden. (A handful of trips to the Ericsson Head Office in Stockholm, Sweden each year will be required.)
  • Drive competence development in the team. Promote new tools and ways-of-working
  • University degree in Marketing, Business, IT or equivalent
  • Minimum of 5 years of working experience
  • Experience of working in a global team
  • Experience from digital marketing, analytics and web management
  • Experience as team leader
  • Interest and knowledge of digital marketing and digital customer journeys
  • Strong people skills and ability to inspire and get buy-in across an organization
  • High ambitions to meet stakeholder expectations
  • Experience from working in a dynamic and fast changing environment
  • LI-JR2
142

Digital Marketing & AD & Promo Leader, Asean Resume Examples & Samples

  • Implementing high level digital standards
  • Leading development and execution of digital marketing strategy, identifying digital channels to reach various customer segments, generating and nurturing leads
  • 5+ years’ experience in social media/web, marketing and communications-related field
  • Experience in interacting with and coordinating with multiple functions (eg. IT, Legal)
  • Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)
  • Proven ability to motivate and work effectively with diverse, cross-functional global teams, multiple levels (including executive level) and outside vendors
  • Ability to influence, make recommendations and drive change at all levels of the company
  • Inclusive leadership style
  • Good marketing skills and fundamentals
  • In-depth knowledge of product offerings and commercial processes
143

Digital Marketing Executive Resume Examples & Samples

  • Help to devise digital plans and digital media plans as well as manage media and digital agencies
  • Work on content plans to drive traffic to the websites
  • Plan and execute web content across brands
  • Social media community management
  • Work on digital display campaigns
  • Analyse campaign activity
144

Digital Marketing & E-commerce Manager Resume Examples & Samples

  • University degree and 7+ years’ experience in Marketing and/or eBusiness
  • Broad knowledge of the world online
  • Fluent in French and/or English. German is a plus
145

E-commerce & Digital Marketing Executive Resume Examples & Samples

  • Establishing e-commerce platform through strong collaboration across the organization
  • Management of the day-to-day operations, marketing and merchandising of ecommerce platform
  • Developing new digital marketing initiatives to increase consumer traffic and sales through the platform
  • Developing and implementing digital marketing strategy to grow e-commerce platform
  • Create content for e-commerce platform through strong collaboration across the organization and through management of third party agencies
  • Develop, propose and implement e-commerce promotional offers and customer loyalty programs
  • Innovate and optimize e-commerce platform
  • Measure ecommerce data analytics
  • College/University degree in a relevant subject- business or marketing
  • MBA- an advantage
  • 4+ years of experience in Digital Marketing & E-Commerce
  • Proven knowledge on digital marketing tools
  • Strong knowledge of all office software (Excel, PowerPoint, Word)
146

Principal, Digital Marketing Resume Examples & Samples

  • Develop and execute digital content strategies that drive engagement and traffic organically and via social media
  • Directly edit, generate and post content on an as-needed basis, leveraging our existing content management system (Adobe) and social media platforms
  • Lead third party agencies in developing content and content types for using in organic and social media efforts; measure/track deliverables, impact, CTA and ROI for content initiatives
  • Directly publishes new content, or enhances existing content, on a regular basis as part of ongoing content governance
  • Track the effectiveness and impact of SEO and social media content initiatives via consistent measurement scheme
  • Act as the digital content key point-of-contact for internal teams as needed
  • Comfortable playing a leadership role in communicating and driving alignment horizontally and vertically across the organization regarding content strategy initiatives
  • Coordinate with Legal - and on an as needed basis Marketing, Pricing, Operations, IT, etc. - in developing and launching digital content initiatives
  • Ability to successfully drive multiple projects simultaneously within a fast paced dynamic environment
  • Strong content development and editing, and storytelling, skills with significant experience developing and executing digital content initiatives across search and social media via desktop and mobile
  • Experience leverage measurement tools such as Google Analytics, Core Metrics, Radian 6, Hubspot, etc. to measure and drive improvement on digital KPls
  • Ability to drive results in fluid, sometimes ambiguous environments
  • Proven ability to effectively lead and collaborate with internal and external teams
  • Demonstrated ability to effectively manage multiple agency and vendor resources
  • Proven ability developing digital content that engages visitors, and builds customer relationships
  • Organizational savviness: ability to drive results within a matrixed, corporate organization, building and leveraging relationships both internally and externally
  • 5-7 years of digital marketing experience required
  • Undergraduate degree; MBA or creative content responsibility at a digital agency a plus
  • A well developed social media “presence” is a requirement; published articles in digital or physical marketing/related magazines or newsletters a plus
  • Experienced managing content, SEO and paid media campaigns/initiatives
  • Energy industry experience a plus
  • Knowledge of digital interface technologies (e.g., html 5, etc.); proficiency in web platforms a plus
  • Knowledge of mobile interface technologies
  • Proficiency with Word, Excel, PowerPoint, net based “documents”, email, IM, Skype, GotoMeeting, Joinme, etc
147

Director of Digital Marketing Resume Examples & Samples

  • Translate business & marketing objectives into regional digital strategies with clear objectives, KPIs and ensuring everything can be measured, tracked, and will optimise ROI of all campaigns and actions implemented
  • Support & liaise with territories in the roll out of digital marketing strategy, particularly leading social media strategy and best in class approach
  • Lead agency and third parties relationships to deliver strategies and new initiatives that keep TWDC leaders in innovation and ground breaking campaigns
  • Ensure connectivity across digital content & destinations
  • Work with legal and corporate brand management teams to define guidelines and best practice for EMEA
  • Stay up to date with technical development across all platforms - proactively research new tools, best practices & monitor competitor activity, ensuring TWDC exceeds benchmarks and stays marketing leading in all areas
  • Identify opportunities for Disney growth within social media
  • Provide day-to-day support and guidance for regional TWDC business unit marketing managers and local market digital leads
  • Manage key platform relationships (e.g. YouTube & Facebook, Instagram, Pinterest, Snapchat, etc)
  • Work with US teams, in putting EMEA requirements and identifying transferrable projects & opportunities
  • Educate and support key stakeholders and senior management in their understanding of digital and social
  • Support territories by sharing information on the social landscape, platform developments
  • Identify regional needs such as tools to aid add digital marketing efforts & effectiveness or areas where economies of scale can be found
  • Share insights & learning across the business
  • Work with incumbent media agency to create business plans that challenge status quo and always deliver (and exceed) business objectives
  • Work with team members to create and operationalise digital marketing plans & social media calendars that can be used across all EMEA territories
  • 10+ years’ work & team management experience in (the ever changing world of) digital, social, and search
  • Media planning and buying experience and ability to devise plans
  • Management of small to medium size teams
  • Ability to read your audience, adapt quickly, manage stakeholder needs across a complex matrix organisation
  • Confident with technology – talking about it and making it easy to understand to a non-tech audience
  • Exceptional leadership, communication and interpersonal skills
  • Assertive while being diplomatic and tactful
  • Resourceful and pro-active – resolve conflict & looks for solutions and information in creative ways
  • Motivational, inspirational, team player
  • Adaptable and flexible (with working hours, travel, getting things done) – a problem solver
  • Interested in trends, new initiatives, and keeping up with the Jones&#8217
148

IT Lead, Marketing Ba-digital Marketing Resume Examples & Samples

  • A minimum of a Bachelor’s degree is required; A Bachelor’s or higher in the field of computer science or business administration is preferred
  • A minimum of Four (4) years of related experience is required
  • Domain knowledge of the Marketing Function and experience developing/configuring IT solutions for key processes within Digital Marketing is required
  • Experience with Agile methodologies, including user story creation, backlog prioritization, coordination with scrum teams and UAT is required
  • The ability to quickly learn business and complex processes is required
  • The ability to understand and work across multiple business domains in support of projects is required
  • Strong communication and critical thinking skills and the ability to partner with development teams are required
  • Experience with digital asset management and syndication of assets to digital channels is preferred
  • Knowledge of industry and business process trends related to Global Marketing product line is preferred
  • Experience working with cross-regional/global IT and Cross-Functional Teams is also preferred
  • Must have excellent communication skills (written and oral) and skilled in building strong cross-functional partnerships
  • Experience with leading multi-company teams and/or global efforts is preferred
  • Demonstrated ability for a rapid understanding of business processes and their technology implications is required
  • Proven experience with best practices in: Digital Marketing (Web, Digital Asset Management), eDetailing, Demand Forecasting, Brand Management, Product Pricing, Channel Management, Marketing Innovation and Marketing Insights/Analytics is preferred
  • Up to 20% travel (domestic and international) may be required.Info Technology
149

Head of Digital Marketing Resume Examples & Samples

  • APAC web site management
  • Mobile and app strategy
  • Social Media; content syndication, blogging, community
  • Relationship and database marketing
  • Analytics and campaign measurement
  • Work with the Marketing Department to create a comprehensive, creative digital communications strategy and develop the annual digital marketing and promotion plan
  • Lead and manage the implementation of the digital communications strategy in support of the integrated communications and marketing plan
  • Oversee and develop the use of portals and other Web technologies to strengthen information sharing, community building, and engagement externally
  • This leader will have create and implement the mobile and relationship management strategy
  • Seek out appropriate promotion partners for digital marketing to grow revenue
  • Partner with Advertising and Media Department to evaluate emerging technologies and make creative recommendations
  • Drive the agenda for the web development team and provide direction that enhances the cohesiveness of the team and the value of the web site, portals, and related technologies to a company and its stakeholders
  • Learn the latest means for digital and electronic communications and social media, and ensure that investments in this area provide significant return to overall communications and marketing goals for the firm
  • 10+ years of experience in digital marketing or communications, project management, and internet technologies. Extensive knowledge and hands-on experience with a wide array of digital media communications methods
  • This individual must be a builder, someone who can drive organizational change and be a thought leader in digital marketing
  • An understanding of the financial services industry, preferably asset management is a plus
  • Record of accomplishment in transaction-based Web marketing and e-commerce
  • Deep knowledge in relationship marketing and how it integrates into all touchpoints (digital, sales)
  • Experience with customer relationship marketing and Web marketing programs
  • Effective at navigating complex, matrix environments with proven examples of success through partnering and collaboration
  • Excellent written and oral communication skills with a proven ability to lead cross organizationally
  • Bachelor’s degree required; advanced degree strongly preferred
  • Experience with Dreamweaver, Adobe Acrobat, Photoshop, and multi-media project development
  • Superior Digital Marketer: A proven marketer with an exemplary and fundamental grasp of digital marketing including web 2.0 technologies (social networking and Mobile marketing/experiences), how they are being used effectively, and how they are evolving. The ability to take this understanding and apply it meaningfully across the organization and innovate to impact revenue and customer experience. Stays abreast of emerging marketing strategies and technologies and determines the right time and manner to explore possible application
  • Strong Strategic and Analytic Orientation: The successful candidate possesses a demonstrated ability to build a strategic road map across multiple channels and customer segments by taking into consideration industry/market dynamics, customer needs and competitive pressures. Using data and insights, he/she will bring discipline and rigor to marketing activities and programs. This executive is a credible and effective business partner able to work across the organization and develop strategies that measurably contribute to business goals
  • Excellent Cross Functional Team Building Skills: The successful candidate is collaborative yet has an inherent ability to lead and enrol others in a compelling vision; inspires them to achieve beyond expectations. He/she promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of the BlackRock franchise. A team first mind-set; prefers to work with others; and is able to motivate and collaborate across a variety of functions. This individual is known as a charismatic leader, who is comfortable managing through ambiguity in a very fast-moving environment. Resourceful and a self-starter, this executive understands how to make things happen through people, while also having a hands-on approach. He/she is a team player who readily shares credit and takes pride in shared success
  • Leadership and Personal Characteristics
  • Strong executive presence. Principled and tenacious. A strategic thinker and pragmatic problem-solver who acts with a strong sense of urgency, accountability and decisiveness
  • Impeccable integrity; embodies and practices world-class ethical standards in every respect
  • Flexible and open operating style that gains the trust and respect of individuals at all levels
  • Demonstrates a flexible approach, stamina and resilience to setbacks; able to set vision and maintain course within constantly changing environment
  • Demonstrates personal and professional maturity by putting the goals, needs and the organization’s best interests above his/her own when appropriate
150

VP, Global Digital Marketing Resume Examples & Samples

  • Have a history of successfully creating & implementing CRM strategies with strong business results
  • Demonstrate experience in overseeing the direction, development, and implementation of CRM software solutions. Salesforce.com and Adobe a plus
  • Have a strong knowledge of data management, including capture, warehousing, segmentation, mining, storing, cleansing, and security
  • Have strong knowledge of applicable data privacy practices and laws
  • Possess the ability to communicate ideas in both technical and user-friendly language
  • Be highly self-motivated and directed, with keen attention to detail
  • Have strong listening and interpersonal skills. The ability to influence and persuade are essential
  • Have global experience, as much of the execution takes place at the market level
  • Demonstrate creative thinking and problem solving skills
  • Demonstrate Entrepreneurial/Intrapreneurial skills
  • Have a strong customer-service orientation
  • Be able to prioritize and execute tasks in a high-pressure environment
  • Have experience and enjoy working in a team-oriented, collaborative environment
151

Business Leader, Global Digital Marketing Resume Examples & Samples

  • Overseeing digital marketing platforms to ensure best alignment of MasterCard resources against marketing to drive incremental profitable GDV and revenue
  • Ensuring marketing resources and investments dedicated to efforts that are both relevant locally and in alignment with regional and global priorities and strategies
  • Responsible for auditing local digital marketing efforts frequently to ensure compliance to strategy, best practices, standards, policies
  • Responsible for site operations, coordination and all activities involved with site maintenance and updating content
  • Lead and manage the annual planning process for digital agency scope of work
152

Digital Marketing SEO & Paid Search Analyst Resume Examples & Samples

  • Design, execute, measure all SEO and paid Search campaigns
  • Manage key SEO and Paid Search key vendor partnerships
  • Provide marketing campaign analytics for campaign and understand campaign performance through dashboards
  • Analyze the performance of marketing programs to recommend changes to drive optimal performance to meet CPA or deposit goals
  • Manage SEO tool and keyword search and phrases to drive SERP and improve overall organic search results
  • Develop and maintain a collaborative relationship with the teams, to ensure the overall marketing team to understand the timelines and execution
  • Create and manage KPI’s for the campaign and platforms to assure we are meeting growth and efficiency targets
  • Design test and Learn strategy for future investments
  • 3+ years of managing SEO and or Paid Search operations
  • Understanding of DMP and how to optimize bids and the bidding process
  • Experience with creating and executing KPI for Digital marketing channels
  • Experience managing vendors and performance
  • Proficient use of SPSS, R, SQL, Tableau, Excel (Macros, Pivot table, VBA), Access, Powerpoint
  • Strong Statistic background
  • Strong analytic and modeling skill
  • Strong problem-solving and project management skills
  • Ability to balance strategic focus with tactical implementation/execution
  • Ability to effectively manage complex and/or multiple projects to completion on time and on budget
  • Ability to quickly adapt to changes in the environment and prioritize accordingly
  • Strong sense of urgency and attention to detail
153

Director of Digital Marketing Resume Examples & Samples

  • Develop and execute the annual global digital marketing plan, budget, spend, org design and functional KPIs across multiple regions
  • Optimize and implement best practices across all digital marketing programs, including: SEM, SEO, display, mobile, video, and social, with a focus on driving new customer acquisition, engagement, and inside sales conversions
  • Own the entire metrics stack for all global digital efforts including lead generation, conversion rates, pipeline generation, and influence on bookings
  • Assess content effectiveness, and drive alignment between marketing campaign narratives and the website user experience and KPIs
  • Develop compelling go-to market plans to support and extend brand campaigns/initiatives across global sales regions
  • Proactively identify opportunities for innovation and incremental business growth potential. Develop business cases, gain endorsement and execute
  • 10+ years’ digital marketing and online sales experience, preferably with a B2B technology background, preferably on a global scale
  • Strong track record in performance analytics and making data driven decisions to continually optimize and drive the customer acquisition funnel
  • Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions. Strong leadership track record with ability to work effectively with executive leadership team
  • Experience with building, mentoring and coaching a team
154

VP, Global E-commerce & Digital Marketing Resume Examples & Samples

  • Lead RCI’s digital strategy, developing and executing a comprehensive strategic roadmap to achieve company goals
  • Manage a large global eCommerce and digital marketing team consisting of associates who are managing online channel experience and development, social listening, web analytics, A/B testing, mobile experience management, marketing and commerce and growing reach and engagement with email, push, SMS, SEM, SEO, display, social media and retargeting across all of those channels
  • Be at the forefront of digital marketing, advocating adoption of best practices and driving innovation by capitalizing on solid relationships to beta new capabilities offered by Facebook, Instagram, and Google
  • Lead app strategy and digital product roadmap for RCI as well as affinity partnerships, including integration with the SalesForce platform to enable an omni-channel personalized view of customers
  • Sponsor and prioritize initiatives and projects that evolve the customer experience and functionality, as well as the effectiveness and profitability of RCI’s digital footprint
  • Fiscal responsibility for digital financial objectives in accordance with the strategic plan and budget
  • Serve as the primary liaison for the purposes of evolving and managing eCommerce standards and practices for RCI globally
  • Understand customer feedback, experience metrics, multivariate testing approaches, website usage patterns and competitive trends to improve / enhance RCI’s web and mobile experiences
  • Maintain brand standards and guidelines across all online marketing/social communications and eCommerce experiences globally, including full creative and design responsibility for RCI web and mobile experiences
  • Prioritize error resolution and small website enhancements to drive improvements in online conversion and contact center call reduction – leveraging VOC data, user session information and multivariate testing methodologies
  • Track and report on overall global eCommerce effectiveness across all existing and emerging channels, specifically merchandising performance, online trends, usage, usefulness of functions/features and the success of digital campaigns
  • Familiarity with Adobe Analytics, Tealeaf, Visual Website Optimizer, Opinion Lab and Salesforce Social Studio and Marketing Cloud including journey building and predictive intelligence tools
  • Manage the presentation of RCI products and services online in partnership with groups outside of Marketing, including Product Development, Product Management, Revenue Management, Business Development, Technology, Operations and Legal
  • Secure capital investment for the eCommerce strategic roadmap by producing relevant and accurate business cases. This involves presenting to members of the senior leadership team regularly
  • Responsible for achieving key performance indicators - specifically online share, return on ad spend (marketing efficiency) and online transaction objectives
  • Partner with key constituents in IT and the Call Center to make process improvements to reduce technology management and servicing costs
  • Champion Next Generation Digital Transformation initiatives as well as the integration of Sales Force to become a center of excellence for Digital Marketing
  • Manage and maintain relationship with third party agencies and organizations to advance digital efforts
  • Minimum of 12 years of eCommerce and digital marketing experience in a sizable brand or company generating online revenue in excess of $150MM
  • Minimum 5 years of experience in eCommerce and online marketing, specifically in the hospitality industry – including extensive experience in email marketing, push, SMS, search, display, programmatic, retargeting. Ability to demonstrate a successful track record in traffic and revenue growth
  • Minimum of 3 years of both social media and mobile commerce/marketing experience leveraging both iOS and Android
  • Extensive knowledge of technologies and vendors commonly used in travel/hospitality eCommerce and online marketing environments – including familiarly with responsive and agile as well as waterfall development approaches
  • Vocal advocate for creating solid digital experiences focused on the end consumer
  • Demonstrates experience creating cohesive teams both internally and externally with vendors and all part of the organization
  • Ability to explain technical / eCommerce concepts to audiences across all levels of the organization
  • Strong influence, analytical, leadership and communications skills as demonstrated through his/her professional and educational background / achievements, as well as organizational skills
  • Track record of success, leading, motivating, driving and developing a multi-disciplined team of 10+
  • A naturally collaborative leadership style, where opinions of others leaders cross-functionally are valued and embraced
  • Charismatic and energetic personality with the ability to offer flexible and resourceful solutions to problems
  • Four- year degree in Business, Marketing or Computer Science from a reputable college or university, MBA preferred
155

Digital Marketing Assistant Resume Examples & Samples

  • Co-ordinate internal and external webinars from marketing/promotion through to delivery of live/recorded webinars
  • Provide logistical support for tradeshow, to include booking space, organising the booth, travel & accommodation planning and logistics of equipment/materials
  • Organize and co-ordinate Abcam organised events including registration, payment, logistics and post event analysis/feedback
  • Managing the stock and stock system for marketing materials
  • Develop relationships across the internal organisation and external network of contacts/collaborators
156

Digital Marketing Team Manager Resume Examples & Samples

  • Lead the Digital Marketing Team for the Research Business
  • Act as a primary liaison with our Campaign Management group to define, optimize and deploy the digital component of the Research global campaigns
  • Develop in depth understanding of digital marketing dynamics and customer requirements and act as an expert when defining and executing the marketing channel mix & strategy
  • Implement global creative online marketing campaigns, awareness and promotional online initiatives and push for a “Digital First” approach whenever possible
  • Develop/massage/optimize marketing content deployed on our digital media to match predefined personae along the customer buying journey
  • Understand all the websites capabilities/taxonomy and maximize the usage of the available webtoolbox (search tools, finders, retargeting…) as well as targeted paid/organic search activities for marketing campaigns
  • Partner with other functions in the Digital team as well as the IT group to ensure the deployment of all digital tactics using best practices
  • Ensure that any deployment is communicated to countries requiring localization to ensure consistency on the digital channels
  • Implement and communicate strong measurement process / KPIs to increase efficiency and drive revenues and lead generation through the Digital channels
  • Bachelor's Degree in Business, Marketing or related field. Master's Degree or MBA preferred
  • 10 years experience in a related industry / functions with a track record of leading multifaceted & global teams
  • Proven ability to build consensus and work effectively within a cross-departmental team
  • Strong project management and organizational skills, results oriented and detail oriented
  • Comprehensive knowledge of all Digital Marketing channels and result-oriented
  • Located in St. Louis, MO
157

VP of Digital Marketing & E-commerce Resume Examples & Samples

  • Develops business plan and annual budget for Digital Marketing function. Works with the Executive Management team to define the corporate e-commerce strategy
  • Oversees the development of digital marketing plans to increase traffic and engagement with new, prospective guests that enables consumers to become passionate brand advocates, while also driving hotel bookings and cross-sell stays/purchases
  • Dramatically accelerate ecommerce platform, including programs with established and new strategic partners (key external agencies/vendors across the app and digital publishing space, and industry experts)
  • Partner with Brand team to develop advertising strategies for this space that provide key insights, meaningful engagements and builds the brand’s awareness with key consumer targets
  • Supervises website development efforts including content design and updates for all brand websites (5) including individual property sites
  • Lead the thinking for mobile platform development: website content, ecommerce, partnership and community development, consumer research, digital marketing, and website technology
  • 12+ years of marketing experience with at least 8-10 years digital experience with integrated media and marketing platforms that include experience in social, digital, and traditional marketing
  • Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization with multiple brands
  • Deep understanding of the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of social media outreach strategies. Able to translate trends into "on brand"/ brand right business opportunities
  • Prior experience leading and developing a team of professionals, as well as working across indirect reports and cross functional partners
  • Able to interact with all levels of the organization; must be able to articulate a vision and develop and deliver supporting marketing plans
  • Strong relationship builder both within the organization and with external partners in the field (hotels and hotel ownership)
  • Comfortable working with ambiguity and change. Must be able to work in a fast pace environment
  • Bachelors Degree in Marketing / MBA strongly preferred
158

Digital Marketing Executive Resume Examples & Samples

  • Ideally Degree educated (Digital Marketing/Communications) or similar level work experience
  • Experience of working with CRM systems (particularly Salesforce)
  • Experience of working with marketing automation systems (i.e. Pardot, Hubspot, Marketo or similar)
  • Experience of running webinars
  • Experience of managing digital marketing projects, similar to the above, from inception to completion
  • Systems management experience preferably in a rich media environment
  • Experience using email campaign software (i.e. Pardot, MailChimp etc)
  • Experience managing business social media accounts
  • Experience using Google AdWords and similar advertising platforms
  • Professional level of experience using Adobe InDesign, Photoshop and Illustrator
  • Strong teamwork and a positive attitude is a must
  • Excellent interpersonal skills, can build meaningful relationships within a short period of time and across functional / geographical boundaries
  • Good organisational skills
  • Able to work under pressure and to tight timescales
  • Self-motivated, able to work on own initiative and aware of when to seek advice
  • Have an innate understanding of CMS and CRM systems
  • Responsible for the CRM (Salesforce) from a marketing and lead generation perspective. Act as the ‘go-to point’ for the global Sales Team
  • Website and content management – assist in collating content for the website with responsibility for functionality and usability, making use of the CMS already in place (WordPress)
  • Email marketing – build, send and report on email marketing campaigns using marketing automation tool (Hubspot)
  • Webinar management – take responsibility for managing the development, promotion and execution of webinars using GoToWebinar tool
  • Driving site traffic – review tools/channels to drive traffic to company website and use of digital media to retain and engage customers
  • PPC – use Google AdWords and social media advertising to promote products and events
  • SEO – maintain successful SEO and adjusting accordingly
  • Social media – consider and implement effective social media campaigns for the company, including advertising (see PPC)
159

Admin, Digital Marketing Resume Examples & Samples

  • Supports Creative Manager in managing 3rd party vendors, legal and financial documentation, media programs, experiential events, production timeline, and overseeing the QA process for official websites, contests/sweepstakes and online ad campaigns
  • Supports both Managers in overseeing asset management for FTP file transfers and cloud-based file sharing applications such as AdStream, Dropbox and Box.com
  • Updates weekly trailer and featurette video view reports, including numbers in status doc, and sends reports to senior management by-request
  • Monitors talent’s social pages for film-related content postings
  • Assists video manager in QC-ing video files
  • Coordinates delivery of approved social assets to international team for localization
  • Performs other related duties as assigned, including light Photoshop work
160

Digital Marketing Executive Resume Examples & Samples

  • Working with Sky IDS to oversee the Day to Day Management of Sky’s DMP, ensuring all relevant traits and segments required for digital activity are built and counts supplied to the digital planning team as required. Ensuring all segments are built in a way that will allow for analysis to take place on its effectiveness
  • Gaining requirements from product teams around upcoming customer messages, then translating these into a creative brief so Sky works (our internal agency). Once created, you will work with our legal department to ensure that all messages are compliant and able to be in market
  • Managing the day to day running of our customer ‘One Plan’. This is a data driven plan that is utilised to ensure that the right message is served to the right audience at the right time. This includes the management of both the data and creative elements of One Plan
  • Experience of working with a Data Management Platform, and understanding of how these technically operate
  • Experience in delivering customer focused marketing communications
  • Understanding of 1st & 3rd party data opportunities and how organisations can best utilise these
  • Experience of briefing a creative agency, and managing creative delivery including gaining legal sign off
  • Experience of managing campaign delivery
  • Experience working with multiple stakeholders – including external agencies/suppliers
  • Tireless and result driven mentality, able to continually critique and optimise performance
  • Entrepreneurial spirit; ambitious, self-starter who is able to effectively navigate an ambiguous environment where plans/projects change at short notice
  • LI-CC1
161

Digital Marketing Executive Resume Examples & Samples

  • Implementation of Digital strategy across multiple campaigns & ‘always on’ solutions
  • Delivering integrated digital media plans/creative strategy, planning and implementation into Sky UKs TTL marketing process ensuring digital is at the heart of all brand campaign plans
  • Work with the Digital Marketing Controller to manage the media, creative strategy & campaign delivery for various areas of Sky Uk’s brand digital marketing communications across all key business units such as Sky Sports, Sky Movies, Sky Broadband & Sky Q
  • Building relationships & management of internal business stakeholders, media buying and digital creative agencies
  • Leading and managing campaigns from planning through to delivery, reporting and optimisation that deliver against key business objectives and KPI’s
  • Work with the wider digital team and with agencies to ensure smooth processes through campaign planning and delivery
  • Ensure the end to end consumer journey is seamless across desktop, mobile and tablet devices and tracking extends across media, integrating with the Trading Team
  • Degree educated, preferably marketing or media related modules studied
  • Ideally experience in key Digital Marketing channels
  • Able to manage & influence internal & external stakeholders across a number of different levels
  • Work experience gained client or agency side within fast moving industry
  • Analytical and numerically savvy
  • Proficient in utilising Microsoft Office products – particularly PowerPoint & Excel
  • Able to communicate complex information clearly
  • Able to glean actionable insight from data
162

Digital Marketing Executive Resume Examples & Samples

  • Over 2 years of marketing experience in product/brand marketing
  • Cosmetics experience and luxury brands retail experience preferred
  • Digital marketing experience would be a plus
  • Good art sense and sharp in consumer insight
  • Act ethically, independently and are above reproach
  • Meets commitments and keeps promises
  • Seeks out fresh ideas from a wide variety of sources
  • Smoothly handles multiple demands, shifting priorities and rapid change
  • Displays proactively and persistence
  • Anticipates recognizes and meets customers’ needs
  • Use effective tactics for persuasion
  • Listens openly and sends convincing messages
  • Handles difficult and tense situation with diplomacy and tact
163

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • Responsible for assisting the department head with daily administrative tasks
  • Administrative duties: Answering phones / Scheduling / Supply orders / Invoice processing / T&E reports / Travel / etc
  • Manage creation and circulation of digital reports to department
  • Oversee maintenance of digital platform accounts and social media profiles
  • Facilitate information flow within department and with partners
  • Must display keen interest in digital business, technology and social media
  • Basic knowledge of HTML, Google Analytics, Excel and photo/video editing tools
  • Familiarity with social media and website content management systems
  • Excellent organizational, analytical and problem-solving skills
164

Digital Marketing Executive Resume Examples & Samples

  • Degree in related discipline or equivalent
  • Previous digital marketing experience preferable (in-house or agency)
  • Previous experience in FMCG environment/with FMCG clients is an advantage
  • Strong appreciation of beauty sector and passion to work with cosmetics/fragrance/toiletries
  • Able to work autonomously and take ownership of projects
  • Strong copywriting skills
  • Excellent time management skills and the ability to prioritise effectively and work under pressure
  • Demonstrate a pro-active attitude and flexible approach
  • Ability to develop effective working relationships, both internally & externally and be a good team player
  • Digital native with genuine passion for social media and experience using Twitter, Facebook, YouTube, Instagram and Pinterest both within professional environment and for pleasure
  • Able to demonstrate a creative flair!
  • Able to demonstrate a passion for brands
165

Digital Marketing Project Executive Resume Examples & Samples

  • Assist with and running client digital projects. Help manage projects internally and externally with lots of client contact. You'll help to successfully deliver projects and have both autonomy and support to do so. It is essential that you are confident and a good communicator, both written and verbally
  • Prepare for and assist with major client meetings, hold regular update calls and work with our delivery team to produce excellence on every occasion
  • Report to the Digital Project Director and be able to develop your digital marketing and project management skills by learning and being involved in all team meetings and training
166

Director, E-business & Digital Marketing Resume Examples & Samples

  • Team leadership
  • CMS: Ingeniux, Tridion
  • Digital roadmapping
  • Global website management
  • ECommerce: Magento
  • BtoB eCommerce
  • Automation: Marketo
  • Taxonomy, architecture
  • Marketing automation
  • SEO and digital analytics
  • Portal: Sharepoint
  • Sales process
  • Customer community
  • Social: Telligent
  • Demand generation
  • Media planning
  • Video: Brightcove
  • Revenue attribution
  • Content strategy
  • Analytics: Google, Moz, Webtrends
  • Bachelor's Degree (major in business, marketing, computer science, web design, or related field). MBA or MSCS preferred
  • At least 8 years progressive experience in communications, marketing or directly related capacity within a large corporation. At least 3 years in a leadership position
  • At least 5 years downstream marketing experience
  • Digital platform experience required
  • Demonstrate strong understanding and application of the principles of communication strategies and tactics in a fast-paced, high stakes, changing business environment
  • Strong analytical capabilities, business acumen, collaborative effectiveness, and operational agility
  • Must be able to recommend, persuade and influence ways to improve communications flow, execution and deliverables
  • Experience in healthcare industry and advanced degree (Master's) a plus
167

Digital Marketing Resume Examples & Samples

  • Ability to serve as an agile Product Owner serving as a Digital Subject Matter Expert and leading developers and QA team members
  • Drive implementation of major components of the digital innovation agenda – digital chat and transaction enrichment
  • Facilitate design alignment on new product benefits presentment and delivery opportunities (i.e. Spend Trackers and Benefits “Buddy”) and navigate project process to deliver
  • Lead major Digital cost savings initiatives to boost digital payment percentage, paperless enrolment, etc
  • Participate heavily in fulfilling digital aspects of the control agenda, including Americans with Disabilities Act (ADA) compliance
  • Positively impact the % of digitally active customers at Barclaycard US and making each digital customer more valuable; play a positive role in meeting or exceeding KPIs including digital active %, digital only active %, mobile active %, paperless %, digital payments %, calls volume, NPS, and complaints volume
168

Global Digital Marketing Champion Resume Examples & Samples

  • Maintaining full ownership of all necessary digital marketing systems (excludes Salesforce)
  • Selecting and delivering digital marketing technology including
  • Ability to communicate and work effectively with cross functional teams across the organization
  • Ability to work with others (comfortable with stakeholder engagement, working across departments to manage expectations and prioritize work)
169

Responsabile Digital Marketing Resume Examples & Samples

  • Day to Day management of content strategy and traffic analysis of our websites : loreal-paris.it, lookdeivip.it
  • Creation L’Oréal Paris content strategy for social media networks (i.e. facebook, instagram) and ecommerce
  • Be responsible for organic and paid search optimization
  • Working closely with Media Managers to build Digital Media Optimization
  • Compiling regular measurement reports and business presentations for management, showing results
  • CRM strategy for brand
  • Proven track record of community management and building engagement
  • Proven experience planning and implementing social media, content marketing, digital and integrated marketing campaigns
  • Experience of blogger outreach and managing events
  • Experience with media management across all social platforms
  • Experience with social media monitoring tools
  • Comfortable working in a small and energetic team, as well as on their own
  • Experience with Google Analytics and Facebook insights
170

Digital Marketing Systems Analyst Resume Examples & Samples

  • Bachelor's degree in Information Systems or related technology field preferred
  • 3+ years of work experience driving and executing web and/or enterprise software development projects (for example: ERPs, eCommerce, data warehouses, CRM, accounting systems, Web CMS, etc.) required. Formal project management training may be substituted for some of the experience
  • 3+ years of experience in an e-commerce production environment preferred
  • Experience with DB structure and relationships required. (PL/SQL experience is a bonus)
  • Hands on programming experience in one or a combination of the following languages: PHP, Python, Java, .Net, JavaScript/AJAX, C/C++, and/or C#
  • Experience using web-related markup: HTML, xHTML, XML, CSS, and/or Client side scripting
  • Experience with Marketo, SFDC, Kapost, Cloudwords, Bizible, or Lead Method a plus
  • Understanding of enterprise systems integration and architecture
  • Sound understanding of website development: usability, user interface and user experience design
  • Strong working knowledge of technical concepts, practices, and procedures of web production, including client- and server-side development
  • Ability to establish and maintain strong working relationships with a wide range of internal customers and external vendors
  • Ability to form and manage cross-departmental teams and lead efforts to quickly address problems and develop effective solutions
  • Strong focus on customer support and customer-first attitude
  • Effective oral and written communication skills
  • Ability to multitask in a highly dynamic and demanding environment
  • Attention to detail, flexibility, organization and self-motivation
171

Senior Manager, Global Digital Marketing Resume Examples & Samples

  • Own the digital marketing strategy, digital experiences, architecture, and technology platforms that support pipeline growth, including web lead generation, processes, analytics and reporting
  • Produce web content by collaborating with diverse stakeholders and measure its reach and effectiveness. Write content and provide creative direction for digital properties
  • Own globalization and localization and the translation processes for all web properties
  • Support marketing campaign execution across web properties, regions
  • Define, develop and deliver a global digital marketing technology vision and roadmap i.e. CMS, Chat Software, Tag Management, Social Media etc
  • Manage Social Media infrastructure i.e. YouTube, Facebook, LinkedIn, Twitter
  • Drive site traffic through search engine marketing (SEM), search engine optimization (SEO), Display ads, Video ads, pay-per-click ads, and affiliate marketing while maintaining a target ROI
  • Define, develop and deliver digital marketing measurement approach; marketing analytics and reporting. This will include the creation of dashboards and reports to measure end-to-end campaign effectiveness across advertising campaigns, global web properties, landing pages, as well as adhoc analysis of site metrics
  • Continuously focus on web optimization using A/B testing and competitive analysis. Monitor and analyze customer, market and competitive information to improve effectiveness of digital marketing activities and user experience to improve lead generation and conversion
  • Manage the organization’s entire online budget, including website development and maintenance, outreach and promotion, personnel and operations
  • Collaborate on the digital marketing technology infrastructure (project management, implementation, governance) with stakeholders, Marketing Ops, IT, sales, and other functions as needed
  • Closely work with product marketing, corporate and marketing communications teams to accurately implement and test programs and campaigns; maintain global oversight of tracking and measurement strategies for digital marketing programs
  • Manage and build digital marketing capabilities with agencies and consultants that propels us to the next level
  • 7 to 10 years’ experience in digital marketing, internet marketing, or equivalent role At least 3 years in a high-growth SaaS or enterprise software company with direct responsibility for digital marketing
  • Knowledge and experience supporting a wide range of marketing tactics including demand generation, cross-media communications, Web, SEO/SEM, social media, and events
  • Strong marketing experience in managing remote and cross-functional marketing teams on specific campaign goals and outcomes
  • Experience with web technologies like HTML / Javascript, Search engine optimization/marketing (SEO/SEM), PPC, Google Analytics and Google Adwords is a must
  • Strong analytical skills and be metric driven with experience in developing digital marketing metrics and dashboards using BI tools like Birst / Domo / Tableau etc
  • Quality Experience with closed-loop methodology and the hands-on utilization of both the CRM - Salesforce.com and marketing automation platforms – Marketo and Eloqua is a must
  • Experience generating and tracking leads and running nurture campaigns is essential
  • This position is in San Jose, so you should be living in the San Francisco Bay Area to be considered
  • Security, Storage or Networking Industry Experience is a plus
  • Highly proficient with Excel and other MS Office software applications
172

Digital Marketing Executive Resume Examples & Samples

  • 1- Hotel Audit and Reporting
  • Regularly audit the hotel’s Digital Marketing strategy
  • Manage hotels’ KPI and analyze hotels online production
  • Set up action plan to optimize hotel’s online performance
  • Provide ongoing campaign performance reports including ROI analysis and detailed measurement of any digital marketing campaign/action implemented
  • Create and share detailed hotels’ monthly report on overall web results
  • Review new technologies and keep the hotel at the forefront of developments in digital marketing
  • Evaluating market conditions and competitor data online
  • 2- Content Management and Commercial Animation
  • Direct websites
173

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • Planning and issue resolution
  • Independently problem solving / resourcefulness
  • Be a self-starter with a team player attitude
  • Ability and flexibility to work in a fast-paced, time sensitive work environment with shifting priorities
  • Demonstrate common sense, discretion and attention to detail
  • Punctual and reliable
174

Head of Digital Marketing Resume Examples & Samples

  • Set an on-going plan for digital experience/personalisation ensuring the global backlog of developments is maintained and delivered upon whilst delivering innovation, improved UX, advanced dynamic personalisation, engaging content experiences and data visualisation and new slicker and more efficient methods of presenting and distributing fund price and performance information
  • Considerable experience in the financial sector and preferably in asset management
  • Strong digital experience and technical knowledge across digital marketing channels
  • Agency management experience
  • Line management experience
  • Embracer and enabler of change
  • Strong organisation skills and experience of managing global projects and stakeholders
  • A positive attitude and excellent communication skills
  • The ability to bring fresh thinking and innovation to the table
  • Commercial mindedness
  • Data/Analytics – a good understanding of data, data models and analytics tools
  • Online Video – experience in platforms and creative across video and web-conferences
  • CMS experience – history of using a CMS system to upload/edit web content
  • Insights – the ability to extract meaningful information from data to create marketing insights and business intelligence
  • UX/CX – an eye for user and customer journeys and best in class online experience
  • ECRM - email build / delivery / personalisation / analytics / data management. Manage campaign specific email requirements. Establish an over-arching eCRM strategy across all Schroders communication points and aligning to the global CRM model and strategy
  • Ad-tech – familiar with digital media buying models, audience targeting, retargeting, creative and media placements. Good working knowledge of use of 1st and 3rd party data and programmatic ad delivery
  • SEM, good working SEO, PPC and social search knowledge
  • Social media – a good understanding of social platforms/media and engagement appropriate to the channel
  • Audience experience – customer segmentation modelling, lead-nurturing, lead-scoring, journey planning and contact scoring across B2B and B2C audiences
  • Global experience – experience of activating digital across different regions and languages
  • ROI identification - commercial experience is beneficial in order to demonstrate value from our digital endeavours
  • Content – experience in facilitating digital publishing of content written for a variety of audience in a variety of formats
  • Understanding of information security and data protection, domain management and accessibility
  • Tools – exposure to the following is beneficial: Google analytics, Salesforce, Salesforce Marketing Cloud (Exact Target), Episerver, BrightTalk, Active Standards, Tableau, Webmaster tools, Adwords, YouTube/Facebook/LinkedIn/Twitter analytics
  • Experience of marketing automation technology and enterprise content and asset management tools/methodologies are beneficial
175

Administrator, Digital Marketing Resume Examples & Samples

  • Provides analytical support for content launches, including tracking content views. Reviews and updates tracking document of all trailer launches, marketing content and major campaign milestones. Provides document to Managers and Directors for final review and forwards to social listening vendors (i.e. Fizziology)
  • Updates Worldwide Release Date pages and ensures websites list the correct links in a timely manner. Updates Campaign Overview Sites with all available assets
  • Assists Manager(s) in maintaining and reconciling budgets, including liaising with territories to get updated spending
  • Supports Manager(s) by updating and providing copy decks to territories and tracks feedback. Submits completed decks to vendors per Manager(s) direction
  • Assists Managers to poll markets for interest in programs
  • Assists Managers in maintaining production calendars and tracks timing for development of campaigns, including websites, features, games and ad units
  • Assists on the creation, review and localization of social assets for film campaigns and tracks all assets used
  • Attends meetings as directed by director and managers. Takes notes during meetings and provides to International team periodically
  • In conjunction with management team, reviews and provides feedback on creative proposals from international territories
176

Director of Digital Marketing Resume Examples & Samples

  • Lead all online & content marketing initiatives to drive traffic, engagement, sales leads that deliver sales and customer retention as well as to build up our premium branding image throughout digital campaign to increase brand awareness and traffic (drive to sales)
  • Understand clients’ marketing needs and able to propose appropriate digital solutions ranging from tactical internet campaigns, to long-term digital strategy. Projects range from interactive strategy development, digital campaigns, websites production, online advertising campaigns, media plan(such as e-Commerce platform and online research)
  • Monitor and manage media plan, including but not limited to share of voice, brand sentiment, lead generation, sales conversion rate, etc
  • Analyze and instill consumer insights from social media (e.g., what are consumers’ comments on our products, what are the hot topics that consumers care that we could engage with them on)
  • Develop a “social listening” agenda and process, to systematically instill insights and feedback to the Product and Marketing team, used on the media buying strategy
  • Evaluate and contribute to media plans across multiple channels
  • Source new opportunities, from the traditional to the highly experimental
  • Manage relationships and negotiate contracts with current and future vendors and publishers (video, digital, podcast, and more)
  • Report regularly on the performance of your placements and make recommendations for places to invest more and less
  • Report regularly on performance and make recommendations for changes in strategy and tactics
  • 3-5 years of experience in social media with a major brand or agency, with significant work on international accounts and projects, ideally as a media planner or buyer
  • Deep understanding in digital media, experience across a variety of media channels; we will expect deep experience in at least one of the following: direct video, podcast, programmatic display, programmatic video, online radio, paid content, paid search
  • Comfort using the common tools of the trade: Atlas, Google AdWords, Google Analytics, Facebook Ad Manager, etc
  • Deep understanding of performance tracking and ROI analysis; you should be very comfortable working in Excel , able to translate data into easy-to-understand insights, solid analytical ability to master huge data
  • Excellent attention to detail and follow-up skills,Structured thinking and communication of plans and performance
  • Extremely responsible and collaborative; creative thinking in solving problems; good team player, experienced in multinational enterprise working environment
  • Apply strong trouble shooting and problem solving skills, result driven
177

Director of Digital Marketing Resume Examples & Samples

  • Holds ultimate accountability for roberthalf.com’s site performance, delivering continued, sequential growth in site traffic, organic traffic, SEO visibility, leads and conversion. In addition, has ultimate accountability for North American paid search, performance/digital advertising, social media amplification, candidate acquisition/job board and digital programming performance
  • Ensures site performance goals are well understood and adhered to across functional teams in marketing and PR, and that their activities (as it relates to all programming leveraging or touching the websites) contribute to those goals
  • Continually identify the strategies and tactics necessary for improving site performance, with the ultimate goal of generating more customers/leads. To do so, will leverage a range of teams (content marketing, performance advertising, digital programs, job board manager, etc.) in order to secure the necessary support/programming to achieve site goals. This includes making data and goal-informed decisions regarding what programming we need more, less or none of in order to achieve site performance goals
  • Has ultimate responsibility for determining what content or programming sits on or points to the site, keeping a firm eye on customer audiences, customer response and overall site performance
  • Must “audit” all proposed changes to the site to ensure they are on goal
  • Will be deeply involved in leading the implementation and delivery of any major site changes, initiatives and enhancements, including UXP/UI work. (Will collaborate with the Marketing Technology team on any changes to site infrastructure or functionality.)
  • Responsible for conducting weekly “all hands” assessment of site performance, leveraging online management team as well as a hands-on view of our analytics tools such as Searchmetrics and Google Analytics. Tracks site performance, develops optimization strategies and directs implementation of those strategies by his or her team
  • Directs teams conducting A/B testing on division home pages and campaign landing pages to drive highest engagements in the form of phone calls, downloads and job board applications
  • Leads the action of regular updates and improvements to the websites based on user data and feedback, and SEO optimization targets. His or her team will manage the optimization of all existing site content, including all metadata and request additional content, as needed, to achieve site performance goals, from the Content Marketing team
  • Leads the North American digital performance advertising team on the planning of digital performance advertising programs, campaigns and initiatives, developing the overall performance advertising agency. Will leverage/lead agency partners to do so
  • Leads all digital marketing programming efforts, ensuring that all programming is on goal and high-performing
  • Leads relationships with external agencies and vendors
  • Constantly improves own knowledge of online marketing and search trends and developments, and train team members
  • Leads a regular review of competitor’s online activities, website updates, job postings and industry updates
  • Working closely with a wide range of functional teams in Marketing and Corporate Communications, the position is responsible for raising the profile of Robert Half and its divisions online whilst maintaining the integrity of Robert Half’s corporate identity
  • Reduces broad concepts, business strategies and best practices into actionable digital marketing plans that deliver on organizational growth goals
  • Selects, develops and evaluates personnel to ensure the most effective and efficient support for the organization's digital marketing efforts, including leading a team of 9+ senior managers and marketers
  • Manages key external vendor and consultant relationships
  • Oversees North American paid search, performance advertising, and job board budgets
  • Collaborates with senior management to integrate digital marketing and demand generation strategies with related key enterprise goals
  • Will at all times keep marketing executive leadership team apprised of major site, search, advertising or candidate acquisition/job board performance developments
  • Bachelor’s degree in Business, Marketing or related field required
  • 10+ years in a digital marketing role, 7 years of people management experience
  • Experience in professional or business services, candidate acquisition/job board or staffing industries preferred
  • Must be a hands-on, detail-oriented strategic leader who is highly focused on execution, operations and results delivery
  • Extensive experience in a wide range of digital marketing disciplines, including marketing automation, SEO/SEM, web development, content, digital/performance advertising, mobile and social
  • Proven experience leading an e-commerce and multi-discipline digital marketing function
  • Expert-level understanding of the marketing/sales funnel, and how to pull prospects through the funnel stages towards conversion
  • Experience using online CMS systems, ideally Drupal, and HTML experience
  • Experience with marketing automation systems, such as Eloqua, and leading marketing automation programming and strategy (nurturing, drip, etc.)
  • Strong digital analytics skills and experience with Google Analytics; experience with Searchmetrics or similar tool a plus; exceptional ability to draw conclusions from data and act upon them
  • Natural aptitude for learning new technologies and tools, and a leader with an “early adopter” mentality
  • Strong project management skills and excellent attention to details/accuracy
  • Excellent people leadership and development experience, including the ability to identify and attract world-class talent, train/develop employees and ensure the team is on the “cutting edge” of online marketing
  • Collaborative and capable of breaking down silos so that all teams and departments can contribute to our success
  • Exceptional ability to communicate and influence
  • Extensive budget management experience
178

Digital Marketing Executive Resume Examples & Samples

  • Optimising email communications to ensure messaging through the lead lifecylce is correct
  • Tracking response to evaluate the effectiveness of communictations and offering advice and guidance on optimisation
  • Working alongside our strategic outsource partner to implement tactics/programmes
179

Senior Manager IT Category Management Digital Marketing Resume Examples & Samples

  • Create relationships with IT leaders to support enterprise objectives, influence key stakeholders and jointly develop strategic sourcing strategies while collaborating on sourcing initiatives and projects
  • Collaborate with Business Unit and Operations leaders to fully understand key business drivers, spend drivers, and achieve required support levels
  • Lead creation of business value through the development of high quality and cost effective supply relationships, while pursuing and championing total cost of ownership (TCO) savings directly by savings captured through leveraging Bank-wide purchasing volume, strategic supplier relationships, demand management or indirect savings realized by driving innovation and or enhancing the overall effectiveness of the supply management process
  • Directly manage and implement best practices in sourcing initiatives related to Digital Marketing
  • Execute category leadership within and across the Bank’s technology and business segments, and serve as a key contributor to a well-developed and evolving supplier management process
  • Develop and execute souring initiatives for multi-functional stakeholder teams, ensuring effective strategy development, market assessments, RFP processes, and supplier management while enabling collaboration and innovation between stakeholders and suppliers
  • Establish and develop on-going strategic relationships with key suppliers during major sourcing/project initiatives
  • Contribute to a disciplined effort to influence spend and drive cost savings across all business segments
  • Support consistent application of procurement processes across constituent groups
  • Champion exemplary integrity and ethics in all instances
  • Ability to bridge communications between Sourcing, IT, business and legal stakeholders/partners with a focus on developing an understanding of how to structure contracts to deliver against bank’s needs
  • Ability to comprehend complex technical and financial issues and use them to inform the creation of effective action plans and supplier strategies
  • Demonstrated expertise leading Strategic Sourcing and/or strategic supplier relationships
  • Ability to provide both technical and managerial leadership to his/her organization
  • Strong business acumen and strategic thinking skills
  • Proven ability to develop and execute formal negotiations for Digital Marketing
  • Ability to develop analyses and insights into supply market trends
  • Knowledge and experience with state-of-the-art procurement and analysis technologies
  • Experience negotiating Digital Marketing agreements and elements of services such as Data Management, Campaign Execution, and Analytics and Performance
  • Knowledge and understanding of emerging Digital Marketing products and services
  • Customer-oriented with a track record of demonstrating initiative, learning and applying new skills quickly and communicating effectively with a variety of IT stakeholders including presenting to executives, to achieve desired results
  • Experience with enterprise Digital Marketing products and services in the financial services industry
180

Intern Digital Marketing NEO & Y Resume Examples & Samples

  • Assist with asset preparation and updates of adidas style websites, e-commerce and other online environments
  • Support in Social Media: Planning, scheduling and maintenance of social platforms
  • Support in creating analytic reports for specific campaigns/events
  • Assist the Digital Marketing team on all day to day tasks
  • At least 2 years completed at University in the field of Business Administration, Management, Marketing or Media Management. Focuses in fashion, digital media and PR are desirable
  • Enrolled in college/university during the complete duration of the internship (6 months) - EU citizens only! Only applies to EU citizens due to working permit regulations
  • Work experience within either agency (digital focus) or corporate (fashion or lifestyle sector; department: digital, PR, marketing, online media) is a plus
  • Basic knowledge of Photoshop and CRM databases is a plus
  • Overall passion and interest in fashion and fashion lifestyle blogger scene
  • Highly knowledgeable in social media landscape (trends, new platforms, popular platforms)
  • Fluent in spoken and written English
181

Specialist, Digital Marketing Resume Examples & Samples

  • Alongside of Managers and Director, support the digital content lifecycle through conception, planning and post-production to ensure goals and objectives are met within parameters for quality, schedule, scope and budget
  • Obtain creative elements for vendors
  • Manage the process with the vendors including POs, rough cuts, legal review, and deliverable of final assets
  • Maintain relationships with all vendors while searching out new talent
  • Keeping up with all forms of delivery specs, and update when applicable
  • Work alongside Engagement Team to deliver assets in a timely manner for posting
  • Monitor social channels to review Theatrical campaign on titles
182

Digital Marketing Resume Examples & Samples

  • Executing email campaigns end to end – work with partners to load data and creative, QA emails, and hit send
  • Developing trigger and behavior-based business rules for campaigns and working with the Content team to develop merge insights with approved email content at scale
  • Providing recommendations for market segmentation and audience selection, and collaborating with key partners across Analytics, Content, and Product teams
  • Implementing an A/B testing strategy to increase lead engagement with email campaigns
  • Combining and analyzing data to create insights that continuously improve the business outcomes the firm is trying to achieve
  • Designing dashboards to measure KPI’s, funnel metrics, and promote data-driven decisions that leads to increased customer reach, engagement and action
  • Partnering with Financial Advisors across Morgan Stanley to ensure adoption of distributed tools and an email marketing strategy that is easy to use for Financial Advisors
  • Conducting regular content reviews with stakeholders and identifying optimization opportunities based on performance
  • Evaluating new tools and technology that will improve outcomes in email, lead flow, and analytics
  • Minimum of 3-5 years of experience in email marketing with demonstrated success building an email marketing framework
  • Proficiency with HTML and understanding of best practices for email message design
  • Knowledge and prior use of email management platforms is required; Salesforce Marketing Cloud a plus
  • Demonstrated understanding of CAN-SPAM requirements
183

Digital Marketing Trainee Resume Examples & Samples

  • Support the driving of the digitization of the Business Unit, by working cross-functionally with digital facilitators from Marketing and Sales, to ensure that goals are achieved
  • Play an active role in defining shared digital goals and objectives as well as initiatives for product brand plans
  • Work toward defining and closing the digital skills gap in each area of the company, to ensure a successful digital transformation
  • Contribute to manage agency relationships and ensure partners have what they need to deliver successful services; manage relationships with colleagues working in all the Directorates of the Italian affiliate as well as with Region Europe Digital
  • Identify new opportunities through existing and emerging channels for potential projects to run, test and measure; develop and implement multichannel measurement plans, selecting Key Performance Indicators and sets goals, targets and measurement milestones for each business objective
184

Digital Marketing Customer Success Manager Resume Examples & Samples

  • Develop a trusted advisor relationship with customer executive sponsors and ensure all activities are closely aligned with our customer's business objectives and business strategy, allowing the full potential of their Adobe’s Marketing Cloud solutions to be optimal
  • Establish and oversee the customer's adoption, training and development of best practices to continually drive incremental value and return on the customer's investment
  • Identify and grow opportunities and collaborate closely with sales teams to ensure growth attainment on our Top Accounts
  • Understand and assess customer requirements, level of adoption of the service and corporate structure as it applies to the Adobe’s Marketing Cloud
  • Disseminate application and vertical best practices
  • Drive renewals to a successful completion in close collaboration with our Sales, Renewals teams and the customer’s stakeholders
  • Partner with engineering department to ensure timely closure of quality issues
  • Provide project management for professional service requests
  • Be point of contact for escalations that impact the customer’s success
  • Build strategy for your accounts to drive loyalty and minimize customer attrition
  • Work closely with with our Sales, Marketing, and Solution Consulting and Consulting team
185

Digital Marketing & Growth Manager Resume Examples & Samples

  • Degree in communications/advertising, marketing or equivalent with 3-5 years experience
  • Proficiency with Adobe Creative Suite (InDesign, Photoshop and Illustrator)
  • Experience with Microsoft Office (PowerPoint, Excel and Word)
  • Trade show coordination ability
186

Digital Marketing Practice Manager Resume Examples & Samples

  • Managing expectations and delivery against priorities of various stakeholders within countries, across Europe and world wide (WW)
  • Work with other leaders across other Centres for best practices, governance and sharing for the optimization of process and timing
  • Deep and strong understanding of digital marketing (+6yrs experience) covering areas like online experience, social media, search, e-mailing, performance media, demand generation digital techniques, analytics on key digital metrics
  • Previous experience in Marketing automation/campaign management deployment experience
  • Experience in working with IBM marketing systems, IBM Digital Operations
187

Head of Digital Marketing & Pr-uk / EM Resume Examples & Samples

  • Lead team in management of territory websites including development of content strategy & plans, execution of all editorial/content updates, as well as having an understanding of SEO
  • Work alongside the Commercial team to identify smart digital & linear commercial opportunities to drive alternative revenue streams
  • Develop relevant relationships with affiliate platforms in UK such as Sky, Virgin etc and across EM as well as Sky Media and Media Agencies
  • Lead the channel planning process to create a rolling plan & lead creative development
  • Set channel, web, digital marketing & PR KPIs. Report on performance on an ongoing basis
  • Work closely with the research function to gain insights that assist in informing digital, marketing & PR strategy
  • Galvanise the wider team and lead the review, evaluation and measurement of large scale campaigns
  • Lead, manage, develop and coach a sizeable team
  • Responsible for management of marketing budgets in excess of $6m. Additionally, prepare business cases that support the recommendation of incremental investment
  • Educated to degree level or equivalent
  • Must have a bedrock of Digital Media experience (social content development, social community management, in-house web development & maintenance, paid social & digital media, content marketing, search) preferably with an entertainment brand
  • Experience of developing, planning and implementing digital centric campaigns of scale
  • Track record of delivering innovation in digital & social media
  • Experience of building thriving social communities of scale through both paid, owned and earned media
  • Proficient in applications especially Word, Powerpoint, Excel, Photoshop, CMS & Final Cut Pro or equivalent
  • Experienced leader& demonstrable achievement in building a high performance team
188

Administrator, Digital Marketing Resume Examples & Samples

  • Provides day-to-day support to both the Production Manager and Social Media Manager
  • Supports Production Manager in managing 3rd party vendors, legal and financial documentation, and overseeing the QA process for official websites, online features, contests/sweepstakes and online ad campaigns
  • Updates trailer and featurette video view reports, including numbers in status doc, and sends reports to senior management by-request
  • Monitors talent’s and partner’s social pages for film-related content postings
  • Updates Team’s Status docs with production schedules and launch dates, QA reports, talent footprints in social, new initiatives launched, and responses/reactions
  • Drafts SOWs and MSAs and coordinates PORs with accounting for both the Production Manager and the Social Media Manager
  • Upload trailers, featurettes and TV spots to social media platforms for debuts and media team
  • Request clean images from Creative and Photo teams for social and production use
  • Assist social manager with reposting on all WB Official pages
  • Send assets to the media team and social and production vendors via safe file sharing programs
189

Digital Marketing Trainee Resume Examples & Samples

  • Maintain, update and consolidate consumer data base and Personal Health website
  • Create newsletters and mailings including content
  • Working closely with Marketing Managers on the campaigns
  • Tracks, monitors and evaluates the effectiveness of e-mail campaigns and website performance. Ensure that findings and best practices are shared among the team
  • Supporting localization of the campaigns
  • Optimizing various site elements, site structure, architecture, linking and content
  • Possess strong internet research skills with the ability to find and compile interesting and relevant content
190

Digital Marketing Executive Resume Examples & Samples

  • Execute digital campaigns
  • Diploma in Marketing/Marcom or modules relevant to the role
  • Background in marketing, either with an advertising agency or in-house marketing team
  • Good technical knowledge, at least 2 years of hands-on experience in executing digital campaigns (ie. familiar with processes of media buying, campaign planning and execution)
  • Experience in the telecommunications/ICT industry and B2B environment is an advantage
  • Experience in B2B ecommerce or digital self-care function an advantage
  • Familiar with Google Analytics, Adwords, Google Tag Manager or equivalent analytical tools
  • Keen awareness of the new media landscape and ICT transformation for businesses
  • Creative but pragmatic and attentive to details, keen to understand the needs of customers, team player & fast learner
  • Passion, drive, flexibility with a positive attitude and the ability to thrive in a dynamic environment
191

Undergraduate Intern, Digital Marketing Resume Examples & Samples

  • Current student pursuing an undergraduate degree. Junior or senior status preferred
  • Ability to function independently and as part of a team
  • Positive attitude and interest in the field of education
192

Senior Manager / Avp-digital Marketing Resume Examples & Samples

  • Define our strategy across owned, paid and organic channels
  • Identify, test and optimize the best channels to drive low CPA
  • Own the consumer journey funnel from impressions to final conversion
  • Recommend and execute optimizations on target lists, creative, offers, etc
  • Drive engagement led campaigns to boost awareness / consideration scores at an overall brand level (with focus on social channels)
  • Manage and Leverage DBS brand for online medium
  • Develop new initiatives with business team for DBS India in the digital arena
193

Citifinancial Digital Marketing Experience Analyst Resume Examples & Samples

  • Leads the coordination and launch within marketing of large-scale web projects including new website redesign and functionalities. Coordination involves working closely with external vendors and internal Technology groups
  • Contributes to overall direction and strategy of our online properties (websites, microsites and landing pages) with the VP of Digital Marketing
  • Regularly updates content on various web properties using a CMS
  • Working knowledge of Google Analytics, apply Google tracking to effectively monitor on-site activity. Works collaboratively with marketing team to ensure all activity is tracked
  • Support product and business development efforts across multiple channels and functional groups
  • Helps direct and support SEO strategies
  • Applies marketing knowledge, contributing to the development of new techniques and the improvement of processes and workflow for the area or function
  • Acts as conduit for internal and external issues and requests for information
  • Responsible for vendors’ compliance, campaign performance and quality
  • Support internal and external privacy program including customer marketing preferences within regulatory requirements
  • Identifies policy gaps and formulates policies
  • 3+ years of digital marketing experience
  • Education in marketing (with a digital focus) or relevant work experience
  • Previous experience working with a CMS (Content Management System) with a working knowledge of HTML. Liferay CMS experience an asset
  • Strong knowledge of user experience and web design best practices
  • Working knowledge of Google Analytics and custom campaign tracking. Google Analytics certified preferred
  • Strong understanding of SEO tactics (technical and content related) to improve visibility of online properties
  • Proven ability to effectively work with team members, business users and technical staff including project management experience
  • Significant experience in working with external agencies, including creative development, data flows, and analytics
  • Knowledge and understanding of the Canadian regulatory environment including CASL
  • Significant experience with sizing new business opportunities, assessing customer impacts, and making new recommendations
  • Experience in developing and executing plans, meeting deadlines and operating under tight time constraints
  • Ability to propose solutions to complex and unique challenges and execute to completion
  • Excellent interpersonal, communication, organizational, analytical, problem solving, and issue resolution skills
  • Financial services industry background an asset
194

Stagiaire Webdesign & Digital Marketing Resume Examples & Samples

  • Working on the reorganization of the public website: user experience and user interface
  • Adaptation of the visuals used on the actual website for the future
  • Assist with management of all marketing communications and sales support programs (including email, newsletter, ad hoc sales support materials)
  • Create and modify documents using Microsoft Office, Excel and PowerPoint
  • Basic understanding of marketing/communication tools and techniques
  • Project management and problem-solving skills
  • Webdesign (HTML5/CSS3)
  • Responsiv webdesign commitments
  • Experience with Photoshop
  • Experience with Microsoft Office 2010
  • Ability to manage multiple deadline-driven tasks simultaneously
  • Strong verbal communication and organizational skills
  • Good judgment and team skills
  • Flexible and proactive in taking on assignments and responsibilities, and willingness to learn
195

Director of App & Digital Marketing Resume Examples & Samples

  • Create marketing strategies and programs to break through noise and drive their aggressive execution
  • Drive acquisition (registrations, subscriptions, downloads, etc…) across paid (Facebook, Google, ad networks, TV, programmatic, podcast, direct mail) and owned (website, email, ASO/SEO, mobile CRM incl. push notes & interstitials) channels and nurture ongoing customer loyalty, upgrades, and x-sell to maximize LTV; Fluent in efficiency metrics CPC, CPL, CPI, CPA, LTV, ROAS, Open Rate, CTR, Opt Out, etc…
  • Inspirational & data-driven management – Lead a team of direct reports to deliver massive results with rigorous discipline to track, analyze, and evaluate results to drive revenue and optimize ROI. Motivate digital agencies and internal & external partners to create and execute initiatives for each product/brand
  • Upgrade marketing technology (“MarTech”) – Lead mobile data management platform (“DMP”) and mobile first CRM implementations incl. event tagging and data flows incl. campaign level LTV for all apps
  • Manage calendar of strategic initiatives across Marketing, Product, and Biz Dev to sync and amplify efforts
  • Analytics skill building – Help establish a culture of metrics-driven marketing. Build analytical capability in team via KPIs in a simple, usable, and current resource for insight-guided decisions. Provide insight-rich synthesis of quantitative results and ongoing research to offer new ideas to continually improve outcomes
  • Work closely with Heads of Content Marketing, SEO, and Web Product Management on aggressive Audience Development and Influencer Marketing goals with eye toward bottom line impact
196

Manager of Apps & Digital Marketing Resume Examples & Samples

  • Drive acquisition (registrations, subscriptions, downloads, etc…) and branding across earned (ASO/SEO, organic social) as well as email
  • Fluent in earned channel software (e.g. Sensor Tower, App Annie, Search Man, MOZ, Buzz Sumo, and Sprinklr) as well as metrics like app store visibility, app store conversion rate (installs/impressions), search volumes, social reach, Open Rate, CTR, Opt Out, etc…
  • With your inspirational and data-driven skillset, deliver massive results with rigorous discipline to track, analyze, and evaluate results to drive revenue and optimize ROI
  • Upgrade marketing technology (“MarTech”) – Figure out how current tools work, replace as needed, and setup new ones so we’re insights driven and focused
  • Work closely with Heads of Content Marketing and Web Product Management on aggressive Audience Development and Influencer Marketing goals with eye toward bottom line impact
197

Digital Marketing Brands Manager Non-personal Promotion Resume Examples & Samples

  • Support the creation and execution of core programmes for market development, including key customer meetings (e.g. Master Classes), and SHIRE educational web sites
  • Create materials aligned to core tactical programmes, pro-actively seeking cross-functional input
  • Ensure budgetary finance systems (POs, GRNs, etc) are up to date and monitor expenditure of promotional budgets to remain within agreed spending levels
  • Interpret and leverage market research in the creation of tactical programmes and materials
  • Research and anticipate external factors - remain up-to-date on environmental issues
  • Monitor effectiveness of promotion programs against agreed objectives (strong KPI focus)
  • Input into the Agenda and execution of the Commercial Team meetings
  • Collaborate with the Marketers in LOCs where appropriate to implement Business Unit Strategy
  • Act as the support for marketing campaigns, to ensure that LOCs input, buy-in, support and execute in a timely fashion. The goal is to execute from above country (without country) as there will be limited country support
  • Ensure that LOCs are fully briefed, where applicable, and that logistical support is provided for all the international key events
  • Degree in life sciences or equivalent
  • Product marketing experience (minimum 5 years) in pharmaceutical industry, ideally with a specialist product(s)
  • IT literate, numerate and analytical
  • Experience with digital implementation; social media; SEO; websites etc
  • Self starter, able to complete multi tasks and manage to deadlines
  • Excellent communication/influencing skills
  • Strong analytics skills
198

Launch & Digital Marketing Excellence Dach Resume Examples & Samples

  • This position is responsible for implementing campaign and product launch initiatives
  • Be a part of the (P5) Commercial Planning process through partnership with the Marketing, Medical Affairs, and Patient Access organization
  • Enable the external facing P5 and launch tactics with the appropriate global digital tools
  • Continuously and proactively interface with your Commercial business partners
  • Drive the awareness, education adoption and implementation of the global Commercial IT toolkit
  • Manages business critical commercial technology projects. Responsible for proposals, analysis, design, build, test, deployment and ongoing support of cross functional business projects
  • Provide dashboards and reports to track P5 and Launch metrics
  • Provide thought leadership in Commercial Technologies to enable process improvements, drive revenue and lead innovation through technology
  • Collaborate with the regional and global IT teams to ensure their buy-in, support of and alignment to the commercial business strategies and objectives
  • Understand and provide clarity and transparency of local commercial needs. Apply global solutions where possible and local solutions only when absolutely necessary
199

Digital Marketing Assistant Resume Examples & Samples

  • Knowledge and/or experience in any of the key digital skills – SEO, Social media, Mobile marketing, E-mail marketing, Content management, Analytics
  • Previous experience in digital or digital marketing is considered an advantage
  • Good MS Office literacy
200

Digital Marketing Wealth & BB Segments Manager Resume Examples & Samples

  • Develop and execute Digital Strategy, in concert with our business line partners and Digital Center of Excellence
  • Thoroughly understand our business line and segment strategies and how Digital can help us attain our goals. Leverage this understanding to deliver impactful projects and programs
  • Build out solid business cases and lead the team in a winning direction
  • Define and obtain buy in for our pilot and rollout roadmaps, set clear priorities and coordinate activities across several teams in a matrix environment
  • Partner with our Omnichannel Sales and User Experience teams in defining customer experiences, journey’s and flows based on consumer / customer research
  • Define content strategies for development, distribution and curation alongside or Digital Content Team
  • Partner with our Search, Display, Optimization and other teams to define and execute acquisition strategies
  • Define cross touchpoint and cross marketing tactic messaging strategies, working with our segment marketing strategy teams
  • Adept at managing in a highly matrixed environment with examples of where you have been successful
  • Make a difference and drive for best of breed solutions
  • 8 to 10 years of successful hands-on Digital Marketing
  • BS or Master’s Degree
  • Experience developing and implementing digital strategies
  • Refined leadership skills. Passion for results, Demonstrated success in leadership capacities
  • Experience in Wealth Segments and / or B2B Marketing a plus, but not required
  • Experience with Site Catalyst. Proficient with Microsoft Office Tools
  • Experience with Adobe Online Toolsets a plus (Target, Campaign, Analytics Workbench)
  • Start up mentality
  • Multi-focal talent. Capability to juggle multiple projects at once
  • Familiarity with Agile Development techniques
  • Ability to deal with higher levels of ambiguity, as these are Business Development Opportunities!
  • Site Catalyst, Google Analytics
201

Digital Marketing Executive Resume Examples & Samples

  • Experience managing social media platforms including Facebook, Instagram, Pinterest and LinkedIn
  • Strong experience in SEO and SEM
  • Experience implementing and managing digital tagging protocols
  • Experience working with professional content management systems
  • Strong expertise in Google Analytics
  • Demonstrated experience in creating and curating content for websites and social media
  • Be creative, innovative, and aware of new technology trends in the travel industry
  • Team player and excellent interpersonal skills
  • Fundamental skills to project management
202

Digital Marketing Executive, Paid Search Resume Examples & Samples

  • Previous experience of executing marketing campaigns for either one of the following industries: news, telecommunications, entertainment, tech, luxury
  • Programmed and monitored paid search performance led campaigns on, agency side and/or client side
  • Experience with GSP, Shopping, YouTube and native ads is preferable
  • Experience with SEO and/or CRO is preferable
  • Experience with agency management (from briefing to day-to-day management) is preferable
  • Proactivity with the ability to foresee problems arising and be able to action accordingly
  • The ability to manage priorities and to meet deadlines
  • Good communication, presentation and negotiation skills
  • Being a team player
  • Cross-cultural sensitivity and ability to perform effectively in an international environment
  • A desire to keep up to date with global news
203

Digital Marketing Executive Resume Examples & Samples

  • Coordinate the planning, development and implementation of Direct Marketing and Digital Projects
  • Establish constructive relationship and productive cooperation with all external parties (Advertising, Direct Marketing and Interactive agencies) ensuring high quality services
  • Always be up to date to the latest developments in Digital communication and actively pursue new and innovative tools and ways to increase the efficiency and relevance of all digital activities deployed
  • Minimum 3 years of experience in the marketing department (digital team), ideally within the FMGC, technologic industry or advertising agency
  • Digital environment – advance knowledge
  • Experience in budget management
  • Experience with project management software and apps, like MS Project, Basecamp, Jira etc
  • Familiarity with Content Management systems and HTML/CSS
  • UX and/or web design knowledge
  • Understanding of SEO and Google Analytics
  • Very good command of the English language (writing and speaking)
  • Microsoft Office, particularly Power Point and Excel
204

Digital Marketing Executive Resume Examples & Samples

  • Capability to react to changes and ad hoc tasks
  • Good interpersonal and presentation skills
  • Must demonstrate exceptional computer skills and software application proficiency such as Excel, Powerpoint, Word, China Word Processing and photoshop (not top priority, but ideal)
  • Good written and conversational English
  • High Diploma or Degree in PR/Marketing/Communication or any other related discipline
  • Minimum three year relevant experience
  • Attentive to details
  • Capability to handle multi-tasks
  • Ability to work indepe n dently Respect dead-line
205

Digital & Marketing Resume Examples & Samples

  • High school diploma or GED; 2 years experience in the sales and marketing or related professional area
  • Evaluates new marketing opportunities for the property
  • Ensures property is represented on all quality internet sites that have the potential of providing business
  • Works closely with respective Convention Bureaus and Chambers of Tourism
  • Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking
  • Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports
  • Develops strategic marketing plan for property, includes group, leisure and local efforts
  • Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind
  • Ensures that property is following all corporate marketing guidelines
  • Approves all invoicing through MarrCom office
206

Digital Marketing & E-commerce Manager Resume Examples & Samples

  • Driving traffic to the website from the most relevant online channels e.g. SEO, PPC, paid social and email
  • Full understanding of Magento and Wordpress and effective platform management
  • Uploading all product to the website and ensuring this is marketed effectively through best practice and site innovation
  • Recruiting and managing intern resource when required to ensure product uploads are completed efficiently and to a high standard
  • Visually merchandising categories to drive sales on high stock products
  • Pulling sales figures and populating the Marketing documents to aid decision making on performance
  • Analysing bestsellers and high inventory product to ensure categories and promotions aid sell-through and margin protection
  • Aiding the Marketing function through competitor analysis and providing suggestions for upcoming promotions and events
  • Ensuring discount codes for promotions are live and working correctly
  • Uploading and changing banners on the site to coincide with the promotional schedule
  • Ensuring all copy on the site appeases SEO best practice yet remains on brand
  • Ensuring the site map is well structured and populated with correct product for SEO rich content
  • Past experience using magento and wordpress (preferably 2 years)
  • Team player and a practical, technical thinker
  • Excellent communicator with an ability to use data to make informative decisions
  • Process-driven, think scale, and rely on data to make decisions
  • English,
207

Senior Associate, Digital Marketing Resume Examples & Samples

  • Report results and campaign analysis to the business
  • Assist in development and management of a long-term roadmap for site enhancements and content development to improve search rankings and drive traffic
  • Develop, launch and manage ongoing affiliate marketing programs, as well as promotional programs during key selling periods, ensuring desired ROI and revenue results
  • Strategically expand network of affiliates/publishers that will deliver strong incremental traffic and sales to Toryburch.com while maintaining brand standards
  • Implement effective link building strategies
  • Be the resident subject matter expert on organic search engine marketing with a deep understanding of SEO best practices
  • Stay informed of the ever-changing Search Engine landscape and proactively identify opportunities for improvement
  • Partner with Creative and Editorial teams to recommend keywords for multimedia content and tag creation
  • Drive acquisition performance by leading strategic development of holistic end-to-end marketing experiences across the paid search journey, including keyword, ad copy, and landing page creative strategies. Leverage SEM data to identify SEO opportunities
  • Partner with Development team to implement SEO recommendations & best practices
  • Act as main point of contact managing Tory Burch’s relationship with the Affiliate and CSE agencies
  • Develop, maintain and enhance relationships with key affiliates, in order to leverage these relationships for maximum sales through these key publishers
  • Communicate calendar of events and promotions to the agencies to facilitate program planning and budget allocation
  • Support Digital Media Director in managing budgets to support branding strategies while delivering aggressive ROI
  • Perform competitive landscaping via Google Trends and TheSearchMonitor
  • 4+ years marketing experience; E-commerce/retail industry experience preferred
  • Strong knowledge of SEO best practices
208

Digital Marketing Affiliate Manager Resume Examples & Samples

  • Account management responsibilities for key marketing partners
  • Day to day interaction and account management of partners
  • Business development of new potential partnerships
  • Onboarding and integration of new partners
  • Analyze and optimize partnership performance: volume, account quality, cost per acquisition
  • Develop and produce ongoing and ad hoc reporting, analysis, and recommendations
  • Work in conjunction with developers to troubleshoot any technology issues impacting integration
  • 5+ years of experience in digital affiliate marketing
  • Passionate performance-oriented marketer who has been successful in developing, implementing, and optimizing affiliate or partnership marketing programs
  • Agency, e-commerce, and financial services experience are all a plus
  • Data driven fluent in interpreting and translating metrics into action to drive business outcomes
  • Familiarity with major affiliate platforms (CJ, Rakuten Linkshare) a plus
  • Familiarity with agile development / building API integrations with partners a plus
  • Self-starter, strong interpersonal and teamwork skills a must
209

Digital Marketing Product Owner Resume Examples & Samples

  • Understand DMP and DSP capabilities with the goal of identifying the best solutions per Citi’s digital Strategy. Experience with audience targeting and optimization
  • Understand key media channels and their respective management and optimization KPIs
  • Understand advertising technology business and pricing models (CPM, CPC, CPV, etc.)
  • Pitch innovative MarTech/AdTech solutions for on-site and off-site deployment of Citi’s marketing
  • Campaigns, and be able to deliver/execute against this vision
  • Oversee vendors and IT deliverables and coordinate with internal teams to deliver new marketing technology solutions
  • Evaluate gaps in capabilities, data or partners required to deliver Marketing strategies, and provide recommendations to deliver against them
  • Benchmark industry capabilities and provide guidance to business leveraging learnings & industry assessments
  • 5+ years experience with project responsibility for large-scale development projects in agile and waterfall methodologies
  • 5+ digital/omni-channel marketing and marketing automation experience
  • Expertise in identity management and cross device reach required
  • Strong knowledge of SaaS based advertising/marketing platforms
  • Demonstrative experience in integrating advertising platforms to marketing stack and back-office solutions
  • Ability to understand the big picture and craft requisite solutions to fill gaps, as well as execute upon the vision required
  • In depth knowledge of integrated marketing and digital disciplines
  • PowerPoint skills required
  • Ability to build partnerships across the organization to drive for results
210

Digital Marketing Platform Consultants Resume Examples & Samples

  • Designing multi-channel campaign processes for Integrated Marketing solutions across business and technology
  • Leading Marketing / Campaign as a Service type engagements by being the interlock between Client teams and Accenture offshore / nearshore teams
  • Managing and overseeing the end-to-end multi-channel campaign execution by creating campaign briefs, plans, working with agency / channel partners and analytics / data teams
  • Defining business requirements, customer journeys for Marketing Cloud or Campaign Management implementations (e.g. Adobe Marketing Cloud, Salesforce Marketing Cloud, Oracle Marketing Cloud)
  • Project management involving complex onsite, nearshore and offshore teams
  • We are most interested in individuals with functional understanding and experience in one or more of the Marketing technologies below
211

Digital Marketing Account Optimizer Resume Examples & Samples

  • Manage a portfolio of advocates, with responsibility for their active involvement in the program
  • Establish and maintain a close relationship with the business owner or a senior executive of the advocate business
  • Champion and produce success stories for the advocates who have had success in growing their business by using our products
  • Provide consultative advice to advocates to help them grow their businesses across multiple channels - chat, email and phone
  • Provide product insights and feedback from advocatesSuccess in this position requires exceptional consultative sales, coaching, and client service skills; a willingness to experiment; the ability to thrive in a dynamic, team-focused environment; and a passion for helping others achieve results
212

Digital Marketing Account Optimizer Resume Examples & Samples

  • Identifying upsell and cross sell opportunities on client accounts
  • BA or BS in Marketing, Economics, Computer Science, or a related field
  • Fluent English and Finnish
213

Digital Marketing Keyword Optimizer Resume Examples & Samples

  • Becoming an expert in linguistic analytics
  • Ensures all work is performed in accordance with SLAs and metrics
  • Proven ability to work autonomously
  • Assigned and accountable for workable solutions and processes within specific area of responsibility
  • Demonstrates speed, agility, critical-thinking, and problem-solving skills in their work and an ability to ramp up quickly
  • Becoming an expert in keyword search term performance
  • Identifying and managing risks
  • Identifying and executing opportunities for process improvement
  • Working within a high performing team environment
  • Minimum 1-2 years experience in a professional work environment
  • BA or BS in Marketing, Communications, journalism, PR or linguistics
  • Fluent in English and Indonesian
  • Results and detail oriented
  • Mastery of Excel and data management techniques
  • Excellent time management skills and ability to meet deadlines
  • Good understanding of internet and associated technologies
  • Excellent command of written English spelling and grammar
214

Digital Marketing & Personalization Associate Manager Resume Examples & Samples

  • Manage the personalization process for accenture.com across the global site, ensuring website content is delivered to targeted audiences across channels, published in a timely manner consistent with our brand guidelines
  • Education: Bachelor’s degree, university degree or equivalent, preferably in web design or marketing. BS in Marketing or Digital Media preferred. Master’s degree a plus
  • Work Experience: Minimum 7 years experience, with 5+ years of that comprised of technical and/or digital marketing specialization, personalization, CRM, Web analytics, interactive media or advertising design and testing, digital channel or system integration, campaign planning and execution. Professional services or business-to-business marketing experience a plus
  • Work Requirements: Little –to-no travel
  • Broad understanding of global business marketplace and knowledge of Accenture’s areas of business and overall business strategy
  • Rigorously detail-oriented with commitment to accuracy and track record of project management success
  • Demonstrated skills in digital marketing across web, mobile, social
  • Experience in A/B and multivariate testing strategy, design, and execution
  • Required experience: Working knowledge of HTML. Coding or HTML page creation is not required for this role
  • Preferred experience: Experience with Web site personalization and/ or optimization tools, including: Adobe Target, Marketo, Optimizely, SiteSpect or Maxymiser as well as CRM experience with Salesforce or similar. Adobe strongly preferred
  • Solid understanding and hands on experience with online analytics platforms. Experience with web analytics tools (such as Adobe Analytics / Omniture, Google Analytics); A/B or Multi-variant testing tools (such as Adobe Target, SiteSpect.)
  • Excellent analytical skills – ability to understand and interpret data within the context of the AB testing – solve problems and distill data into actionable recommendations
  • Track record of proven and measurable results
  • Intellectual and analytical curiosity – initiative to dig into the “why” of various results
  • Excellent project management skills including the ability to formulate and identify key performance indicators for tests and drive detailed test results
  • Strong communication, presentation, project management and critical thinking skills. Ability to interact with all levels of end users and technical resources
  • Understanding of, and ability to apply, integrated marketing concepts, branding and message-development skills
  • Ability to manage multiple projects under tight deadlines. Strong organization skills
  • Experience with business-to-business marketing a plus
  • Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and other areas within Accenture
  • Strong presentation skills with fluent knowledge of Microsoft Excel and Powerpoint
215

Digital Marketing Platform Manager Resume Examples & Samples

  • Leading major Marketing Cloud or Campaign Management implementations (e.g. Adobe Marketing Cloud, Salesforce Marketing Cloud, Oracle Marketing Cloud)
  • Developing strategies and roadmaps for Integrated Marketing solutions across business and technology
  • Designing and implementing Integrated Marketing operational architectures across people, process and technology
  • Developing business case for digital marketing transformation requiring a shift in technology or operating model
  • Project and Programme management involving complex onsite, nearshore and offshore teams
  • Leading business development by supporting sales and developing go to market propositions
  • We are most interested in individuals with the following technical skills
  • Marketing Cloud: Adobe Marketing Cloud, Salesforce Marketing Cloud, or Oracle Marketing Cloud
  • Outbound Campaign Management: Adobe Campaign/ Eloqua/IBM Campaign/Unica, Pega/Chordiant CMD, SAS CI-Studio
  • Campaign Optimisation: Adobe Test & Target, IBM Contact Optimisation, SAS Marketing Optimisation
216

Digital Strategist Digital Marketing Asset Development Team-centre for Innovation Resume Examples & Samples

  • Experience designing digital strategies based on client problems, ideally in an agency environment
  • Must be a collaborative, team player with excellent communication skills
  • Strong technical acumen needed with an ability to learn new technologies quickly
  • Experience analysing quantitative and qualitative research to define problem statements and deliver solutions
  • Experience working with leading industry tech solutions/stacks e.g. Adobe, Google and/or delivering technical solutions for clients across a range of digital marketing disciplines such as; analytics and digital attribution, performance marketing, content optimisation etc
  • High energy, self-starter with an aptitude for learning new technologies
217

Head of Digital Marketing Resume Examples & Samples

  • Managing a team to deliver market leading digital communications across all businesses
  • Driving digital innovation through test and learn activity
  • Working closely with the HQ digital team. Implement centrally prepared tools and programmes such as POEM
  • Sit on the UK&I digital board
  • Establish a range of KPI’s which can be used to continually improve effectiveness and efficiency
  • Represent Nestle at industry events and conferences
  • Guide the Marcomms team in preparation of the annual internal digital conference
  • Support the team in their delivery of a range of internal digital training programmes
  • Lead the relationship with key global partners such as Google, Facebook, Twitter and Amazon
  • Work with digital creative agencies to ensure that they deliver creative work that is suitable for the various digital channels
218

Senior Manager, HCP Digital Marketing Resume Examples & Samples

  • Non-personal media campaigns: Work with media agency to create brand specific non-personal plans; oversee creative agency in campaign development; analyze campaign performance and implement optimizations
  • Inside sales: Create a new coordinated digital outreach plan to support the inside sales team calling efforts to customers
  • Content development: Work with creative agency to develop assets that can be used across multiple digital outlets, including media, Veeva sales aids/emails and website
  • Website management: Regular analysis and optimizations to HCP brand sites
219

Digital Marketing Capability Owner Resume Examples & Samples

  • Partner with Global Product Strategy (GPS) team to establish standards and operationalize processes that enforce standards are met
  • Collaborate with agency partners to educate them on Shire processes for executing tactics or leveraging capabilities
  • Work closely with US franchises and country teams to define and deliver service models that enable agile execution
  • Monitor industry trends and best practices to identify opportunities to strengthen existing capabilities and implement new capabilities
  • Evangelize capabilities to internal teams and increase adoption rates across the franchises
  • Direct the design, development and implementation of Digital Marketing business capabilities including some key activities
  • Defining detailed capability requirements including business decision models, use case/user story creation, wireframe design creation, data definition, KPI’s and metrics, and security requirements
  • Establishing acceptance criteria
  • Managing system testing, validation & deployment in collaboration with development team and IT Commercial Operations
  • Coordinating execution of UAT and test scripts in collaboration with Commercial Operations team and/or local Commercial teams
  • Actively manage vendors to establish high quality of service and ensure SLA’s are met
  • Collaborate with Commercial architects to ensure solutions are secure, aligned with Shire standards, and Commercial IT roadmap
  • Manage operations team across delivery of capability enhancements and tactic execution
  • B.A. or B.S. /M.S. in Computer Science or relevant discipline
  • 5+ years of experience implementing Digital Marketing solutions at an enterprise level
  • Experience in pharmaceutical industry required particularly in a Commercial function
  • Enterprise experience delivering commercial capabilities utilizing internal teams and distributed groups
  • Experience translating technical information in to easy-to-understand business concepts
  • Expert level understanding of Digital Marketing especially Campaign Execution, Marketing Automation and Web Analytics
  • Experience consulting and working in complex, global matrix organizations is preferred
  • Experience with delivering projects leveraging an agile methodology is a plus
  • Working knowledge of the promotional review process
  • Experience with Google Analytics is a plus
220

Director, Global Digital Marketing Resume Examples & Samples

  • He/she will create a Global Digital Roadmap framing the priorities and expected deliverables in line with the Strategy for CSS Johnson & Johnson
  • He/ she will execute the digital vision and roadmap of projects to support the brands & growth ambitions
  • He/she is expected to own and drive digital marketing with a prime emphasis on marketing effectiveness & “digital fit”. Areas of particular focus will include: digital messaging around CSS products and solutions, patient and HCP /society awareness and endorsement of our brands, CRM platform development, and development of new professional education capabilities in the digital space. The Director will navigate across 6 different business segments and will need to ensure alignment with Global Strategic Marketing, Professional Education, clinical marketing and Regional Sales strategies (with particular emphasis on North America)
  • He/She will also assure critical enablers are in place; people, process, programs and technology
  • He/She will take part in potential adjacent company wide initiatives such as “big data”, new product development, hospital system network connectivity programs, support to new ecosystems etc
  • The Director will leverage and collaborate across One MD, Global / Regional Centers of Excellence, Global Prof-Ed Institutes for Prof-Ed Global projects, technology, systems, metrics, logistics, contracting, faculty management, content development/management and compliance
  • He/she will create metrics to measure the effectiveness of digital, technology and value creation initiatives as well as manage relationships with 3rd party suppliers to include; digital, interactive marketing, simulation, e-technology and value creation
  • The Director has to direct the development, leveraging and implementation of tools and technology to drive scalability, efficiency and effectiveness of the various marketing and professional education programs across CSS
  • Wherever possible, strategies should be leveraged globally with repeatable best practices, standards and centralized capabilities to create efficiencies and holistic digital brand experience
  • He/ She will have oversight responsibility for assuring necessary tools, policies and procedures are integrated to support and comply with all legal, regulatory and HCC policies to include Advamed, PharMa, ACCME, etc
  • He/she will participate in benchmarking of MD&D and other industries for Best-in-Class, digital, innovative technology and value creation and partner with IT to strategize on digital and technology requirements
  • A minimum of a BS/BA required; advanced degree (MBA) preferred
  • A minimum 10 years related business experience is required
  • A minimum of 5 years interactive digital marketing experience driving strategic, web, mobile, social and on-line video capabilities is required
  • A minimum of 5 years leadership experience in Sales, Marketing or Professional Education is required
  • Experience within Healthcare or consumer/ medical devices environment is preferred
  • Ability to deliver digital marketing results in a complex environment required
  • Experience in capturing and analyzing web analytics and applying results to drive results required
  • Project Management experience is a must, preferably with digital technology and/or systems development required
  • A strong understanding of multi-channel marketing and demonstrate experience in digital technology required
  • Experience in working with Information technologies required
  • People management strongly preferred
  • Ability to develop a CSS digital strategy and execute with limited supervision and team support required
  • A strong strategic marketing expertise, with familiarity with segmentation and direct experience with web measurement/ analytics required
  • Project leadership, problem solving and solutions driven skills required
  • Ability to work in Global markets and creating Global alignment strongly preferred
  • Understanding of customer insights and the ability to translate them into business ideas/ business innovation required
  • This position is based in Irvine, CA and requires up to 15% travelMarketing
221

Head of Digital Marketing Resume Examples & Samples

  • Develop action plans for achieving and measuring campaign success, including determining key metrics
  • Synchronization of all marketing activities across programs and channels
  • Ensuring support for key product seasons and launches
  • Integration of digital within the overall marketing strategy
  • Development of initiatives and programs to drive traffic and revenue across Stores, Online, Mobile, App, & Social
  • Creation and execution of the annual digital marketing budget
  • Develop and drive our online search effectiveness, on-site content enrichment, SEO improvement, to deliver overall visitor growth
  • Partner with the analytics and CRM team to define an attribution and media optimization strategy that drives acquisition, retention and engagement
  • Manage a team of marketers that conduct all search buys and affiliate partnerships
  • Manage investment and partnerships to profitably maximize traffic and revenue
  • Ensure our digital marketing strategy is optimized to support for every channel (Stores, online, mobile, app, social)
  • Evolve the digital marketing strategy to include more automated scenarios such as real-time bidding
  • Leverage customer insights, strategic business case analysis, competitor intelligence, market trends, strategic relationships with key industry partners and a deep understanding of emerging technologies to optimize program performance
  • All other projects and responsibilities as assigned
  • Bachelor’s degree in Marketing, Business Administration or related field
  • Advanced degree (MBA or relevant Master’s degree) or equivalent experience
  • 10+ years progressive experience in digital marketing including +3 years of experience in search required
  • Experience in a fast paced multi-channel retail environment preferred
  • Experience working with writers, developers, and content development from an SEO/SEM perspective
  • Strong background in Digital analytics including Google analytics and Adobe/Omniture tools
  • High degree of proficiency MS Office Suite, Outlook & Internet applications
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
  • Ability to work with and influence peers and senior management
222

Digital Marketing Co-op-consumer Markets Resume Examples & Samples

  • Monitor internal social media forums and propose proactive and reactive content
  • Assist in launching a new Marketing platform for sales teams to order personalized marketing materials, testing/training communications, stakeholder reviews, and materials migration
  • Work with outside agencies and internal partners to execute tactics of PR campaigns, including the management of current and future PR programs, social media programs, and the development of various media materials
  • Help build and optimize social marketing programs focused on consumer engagement and improving brand awareness and consideration of Liberty Mutual
  • Effective interpersonal skills with ability to work both independently and as part of a group
  • Creative and self-motivated with a strong internal drive to succeed
  • Knowledge of industry trends and emerging multimedia technologies a plus
223

Digital Marketing Onshore Agency Production Lead-san Francisco Resume Examples & Samples

  • Lead, manage and coach global Accenture project teams to design and deliver multi-channel campaigns
  • Manage relationships with Client Marketing Managers and Vendor Partners to support campaign planning and execution
  • Manage integrated campaign delivery timelines and lead status meetings
  • Complete campaign and/or business requirements documents including audience targeting and segmentation, and campaign design
  • Review and analyze campaign & program performance and develop actionable recommendations
  • Manage demand for services, and capacity to deliver services in order to meet client expectations and deliverable expectations
  • Support the growth of marketing services by identifying and scoping additional opportunities to deliver client value
  • Be flexible to connect with global team outside of typical business hours
  • 3-5 or more years of experience working marketing operations with experience in: Direct Marketing, Campaign Management, Email Marketing, and/or Marketing Planning & Financial Management
  • 2 or more years of CRM/database marketing experience (e.g. data management, java, tableau, integration, business intelligence) and/or marketing technology implementations (customer databases, CRM/Marketing software, reporting and analytics)
  • Experience with one or more leading marketing automation vendors, such as: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Aprimo, Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing , Eloqua, Marketo
224

Head of Digital Marketing Resume Examples & Samples

  • Set the global Digital Strategy for BG DA. Understand global trends and define the key strategic choices (priority markets, organizational structure, resourcing) to equip the business group to stay abreast and jump ahead of these trends, innovating in the online landscape
  • Drive Online Sales and e-retail market share through above average industry conversion; enable this through defining superior content / structure / messaging on our philips.com category pages and on content syndicated to e-retailers
  • Together with the Business Categories, drive digital proposition pipelines that will create financial and brand value for Philips as an innovation company centered around consumers; together with the Global Marketing Team, design and implement communications’ eco-systems (such as apps) that will create a long-term “value-exchange” relationships
  • Together with the Campaign Team, drive Social and Digital Communications, creating effective brand communications to reach consumers in new digital channels and platforms
  • MA Degree is necessary. MBA from a top-tier school is highly regarded and would provide a solid advantage
  • Approximately 15 years of experience with growing responsibilities in Marketing roles, of which 10 recent years focusing on Digital
  • Relevant background within consumer-driven companies with global reach. Multi-country experience is crucial
  • Solid experience in complex matrix organizations, paired with the necessary stakeholder management capabilities
  • Clear leadership skills; someone who can lead change by inspiring others and driving motivation and enthusiasm and inspires the team
  • High-level strategic thinking capabilities; you carry a vision on Digital
  • Strategic thinking and hands on mentality (no nonsense)
  • Strong communication skills: experienced on C-level & all levels, aligning, presenting, engaging, bringing about innovation
225

Digital Marketing Assistant Industrial Placement Resume Examples & Samples

  • Management of Business marketer requests submitted through ticket request system
  • Building of email campaigns
  • Supporting Social Media posting and listening activities
  • Supporting paid media activities
  • Supporting eCommerce activities
  • Keyword Research
  • Creation and analysis of Analytics dashboards
  • Digital Marketing knowledge– essential
  • Strong Excel skills – essential
  • Strong analytical skills – essential
  • Digital Marketing Experience – preferable
  • Prioritisation
  • Undertaking Business Degree
226

Director of Digital Marketing Resume Examples & Samples

  • You are a rare breed. Highly analytical, creative and innovative; you get things done in digital with a 7+ year track record working with a beloved consumer brand in retail, service, financing or hospitality to prove it
  • You have hands on experience managing most/all digital channels
  • Exceedingly analytical nature and experience running A/B, multivariate, and usability tests
  • You combine a data-driven approach that’s grounded in customer insights
  • You must be highly motivated, a brilliant communicator and a resourceful problem-solver with the ability to lead and collaborate effectively with cross-functional teams
227

Digital Marketing Practice Manager Resume Examples & Samples

  • Support the Enterprise Presales function by understanding client needs and positioning the right solution(s) to achieve their digital marketing business goals
  • Identify trends in digital marketing and develop new offerings that enable the practice to quickly scale in revenue and resources
  • Drive business growth for the Digital Marketing Practice with new and existing accounts
  • Hire, position, and grow the Digital Marketing teams and employees and foster a culture of collaboration
  • Manage the chargeability and utilization of the Digital Marketing teams
  • Positioning Digital Marketing solutions, including managed services, pilots, consulting and training to customers and serve as a digital marketing authority within the organization and with customers
  • Evangelizing Digital Marketing offerings internally among Applications and & BPO sales team, Industry sales teams and other sales teams whenever appropriate
  • Work with the Social Media team and CRM teams to build integrated Customer Engagement solutions that are comprised of all three areas
  • Timely submission of proposals, often under tight deadlines
  • Actively engage with Sales teams to capture market requirements and trends to accordingly modify DM offerings
  • Ensure availability of suitable collaterals and materials and expertise for the offerings
  • Oversee and manage large and complex client accounts & project delivery teams - Manage client expectations on scope, quality and delivery timelines
  • Interface with cross-functional teams to develop and evolve Digital Marketing offers for sale to customers, identifying needs in market, marketing positioning, costing, pricing, operational execution, delivery, sales training, P&L, invoicing, etc
  • Collaborate with senior management and other practices and stakeholders to define project scope, goals and deliverables for a customer account
  • Estimate the resources and participants needed to achieve project goals for a customer account
  • Develop and deliver progress reports, proposals, requirements documentation, and presentations for both customer and internal stakeholders
  • Develop best practices and tools for project execution and management for both customer project execution and Digital Marketing Service delivery
  • Proactively manage changes in project scope, identify potential crises, and devise contingency plans
  • 10+ years’ experience in digital marketing or related field
  • Leadership skills to lead teams and shape/lead growth vision of a digital marketing services practice
  • Strong B2C and B2B Digital marketing experience
  • Strong understanding of the Digital Marketing technology landscape
  • Ability to partner and speak with the CMO, CIO, and CFO
228

Digital Marketing Executive Resume Examples & Samples

  • Support Marketing team in executing marketing plans and promotions across digital media
  • Build weekly/monthly content calendars, crafting all social media copy and ensure that all digital and social images support each brand voice and style
  • Manage multiple social media platforms day-to-day including postings, community management and engagement for various channels including but not limited to Facebook, Instagram, Snapchat, and Twitter
  • Create a content calendar for the website that aims to drive traffic and update websites to ensure the content displayed is constantly refreshed according to the editorial and marketing priorities
  • Track performance of the site and ensure all produced content is optimized to generate maximum page views according to the most recent SEO standards
  • Research, develop and maintain PR relationships with top digital outlets, influencers, collaborators and bloggers
  • Execute paid digital advertising campaigns in addition to assisting with the development of digital marketing and social media strategy
  • Analyze and track the effectiveness of our brands digital advertising campaigns in addition to researching, identifying and recommending new ways to expand and reach our target audiences, both organic and paid
  • Stay current on all social media developments and best practices. Identify and report on digital and social media trends and innovative content in the industry
  • Work with the technical and wider digital teams to ensure all aspects of the websites are functioning and deliver excellent customer experiences
  • Manage the content production process for online projects, from delivering creative ideas and treatments, to design, production and maintenance
  • Manage online competitions, including content creation, prize sourcing and winner notification
  • Brainstorm creative and innovative ways to present Discovery Networks content to users via websites, digital apps and social media
  • Work with the Marketing Manager to develop 360 campaigns for key programming and ensure content is as engaging as possible
  • Work with the International Digital Media team to identify content to be commissioned/acquired, and localize global content to make it suitable for local needs
229

Lead, Digital Marketing Resume Examples & Samples

  • Work closely with Digital Marketing Managers to strategize and implement digital initiative for Commercial and Residential solutions
  • Oversee the execution of the digital initiative as identified during the planning session such as
  • Conversion rate optimization (in all channels)
  • Manage and develop the direct report "web content specialist"
  • Other duties as assigned by the supervisor / manager
230

Director of Digital Marketing Resume Examples & Samples

  • In partnership with global and North American marketing and technology teams, develop a strategic, comprehensive digital marketing plan that advances and supports business goals. This includes developing the roadmap to transform our digital properties into strong vehicles for brand awareness and lead generation
  • In partnership with marketing and sales, lead definition and execution of Tarkett North America’s e-Commerce strategy
  • Ensure integration of digital efforts into overarching marketing campaigns. Manage internal team and external vendors to execute all web, PPC, SEO, display, mobile and emerging online media campaigns. Implement best practices and devise strategies to drive traffic and conversion
  • Working with agency and internal teams, develop and implement strong digital creative and content, including landing pages, microsites, member portals, emails, desktop and mobile applications, infographics and banner ads,
  • Provide leadership on digital marketing strategy across internal and external partners. Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action. Monitor web and social metrics, drawing conclusions and making recommendations based on findings. Define and own digital marketing KPIs and budgets
  • Lead web and social competitive benchmarking activities
  • Manage internal digital requests to ensure a cohesive web presence that is focused on user experience. Develop and maintain digital style guides
  • Guide the development of a robust email marketing program
  • Partner with Marketing, Public Affairs and PR agency to enhance social media presence, implementation, tracking and tools
  • Identify and implement marketing digital tools that improve marketing performance and efficiency (automation, asset management, etc.)
  • Manage 3 direct report – Digital Marketing Manager, Web Coordinator, Social Media Manager
231

Digital Marketing Search Analyst / Associate Resume Examples & Samples

  • 5-7+ years of experience in digital marketing
  • Proven experience working with bid and digital analytics platforms including: Kenshoo, Marin, Google Analytics, AdWords, Bing Ads, Yahoo Gemini, Adobe Analytics, Adobe Media Optimizer
  • Data driven and fluent in building prospect audiences, interpreting and translating metrics into customer facing action to drive measurable improvement in channel and business performance
  • Innovative thinker who can clearly communicate marketing strategy up, down and across organizations and inspire cross functional teams to deliver breakthrough communications
  • Agency, e-commerce and financial services experience are all a plus
  • Experience in build and launch of core digital marketing stack capabilities a plus, but not required
232

Digital Marketing Developer Resume Examples & Samples

  • Execute go-to-market digital campaigns that support the identified growth areas for the company
  • Work with the Director of Demand Generation to execute and optimize lead generation and lead nurturing campaigns
  • Management of website and social media channels including LinkedIn, Twitter, and Facebook
  • Work with the marketing team to develop graphics and content for all digital channels including marketing campaigns, landing pages, emails, digital ads, social media graphics, website and blogs
  • Utilize Google AdWords campaigns, search engine optimization (SEO), and other aspects of digital marketing to increase traffic, improve conversion rates, and generate qualified leads
  • Create holistic reporting and dashboards to aggregate data from different sources including Microsoft Dynamics, marketing automation platform, Google Analytics, social properties, etc. to track and improve digital performance and measure against KPIs
  • Stay on top of current and emerging digital trends, strategies, and techniques
  • Demonstrated knowledge of HTML, CSS, website UX design, and best-practice digital design is required
  • Experience with SEO and paid search campaigns, including using a CRM such as Microsoft Dynamics for effective lead nurturing campaign development is required
  • Google Adwords certification is a plus
  • Previous experience in the healthcare industry is preferred
  • Experience in working cross-functionally across a company and the ability to work in a small team environment
  • Bachelor’s Degree in Marketing, Communications, or other appropriate field of study preferred
  • Minimum of 3 years’ experience in a progressive digital marketing role is desired
  • Experience implementing and managing social media campaigns, SEO/SEM, and websites desired
  • Previous agency and/or digital healthcare marketing experience is highly preferred
233

Digital Marketing Business Partner Resume Examples & Samples

  • Increase the Bank's profitability by cultivating existing and new business relationships within the upper Middle Market and Corporate banking space
  • Maintain and develop customer relationships, new business, and periodic review of existing loan arrangements
  • Negotiate proper loan structures, selling the Bank's credit and non-credit products
  • Maintain knowledge of corporate banking, credit and non-credit products, and other bank functions
  • Maintain knowledge of accounting and financial principles, marketing and sales principles, credit analysis, Europe events, economics and other bank functions
  • Develop strong working relationships with internal bank support areas and credit department with objective to maximize efficiencies of a remote market
234

Digital Marketing Executive Resume Examples & Samples

  • Good written and conversational
  • Attentive to details Good interpersonal and presentation skills
  • Capability to react to changes and ad hoc tasks Ability to work independently
  • Respect dead-lines
235

Digital Marketing Executive Resume Examples & Samples

  • Review direct and indirect websites, hotel micro-sites and update them regularly, maximise SEO
  • Review monthly PPC campaign report
  • Manager social media channels
  • Monitor and manage online reputation
  • Assist the Marketing Manager on daily marketing activities
236

GPS Digital Marketing IT Excellence Resume Examples & Samples

  • Bachelor's degree in Digital Marketing, Digital Technology or related field or equivalent experience
  • 5+ years of relevant technical experience, including digital marketing tactic creation, design and execution
  • A proven track record working in a global role with the ability to create template digital marketing campaigns which have been rolled out to multiple countries
  • Work experience in roles such as Commercial IT, Digital Technologies, Digital Marketing or Digital Innovation
  • Experience in Digital Media, Commercial Reporting, IT Project Management and Digital Marketing desirable
  • Expert knowledge, experience and know-how of go to market tactics
  • Understanding of online communities and key success factors for driving results (sales and engagement)
  • Work with a cross-functional Marketing and launch team
  • A strong ability to develop, document and present business documentation including Business Cases, Business Requirements, Functional Requirements and Project Plans
  • Strong knowledge of the application development/project management process
  • Strong knowledge of business process flow / commercial acumen
  • Strong presentation skills, oral and written communication skills and teamwork skills
  • Demonstrated focus on quality
  • Strong collaborator
  • Collaborate with the Regional IT teams to ensure their buy-in, support of and alignment to the commercial business strategies and objectives
  • Remain up to date on new and emerging technologies within area of technical expertise
  • A degree of travel may be required
237

Regional Manager E-commerce & Digital Marketing Resume Examples & Samples

  • Develop, implement, monitor and optimize digital marketing campaigns across all digital channels, including content management of the website, email, social media and advertising campaigns for web display
  • Collaborate with the various internal teams (Catering, Human Resources, Spa, Golf, etc.) to create attractive content and support the hotel's activities and initiatives in order to optimize the user experience on the website. 'hotel
  • Oversee the creative development and production of hotels marketing/PR material and promotional activities (images, texts, descriptions, pitches, social media content)
  • Manage the digital presence of hotels on different websites and acquire additional quality traffic from other websites at Fairmont.com
  • Supervise retention strategies using e-mail, newsletters, social media, etc. To increase the frequency of customers to visit our sites
  • Coordinate and run e-mail campaigns distributed to the hotel's local database
  • Coordinate e-mail campaigns with the GDW database with the Americas E-Commerce and Digital Marketing team at Head Office
  • Design, build and maintain our presence in social media on all relevant channels, mostly Facebook, Twitter and Instagram
  • Analyze the SEO / SEM reports provided by the agency
  • Identify trends in the hotel's digital activities and optimize spending and performance accordingly
  • Measure and report the performance of all digital marketing campaigns and evaluate according to objectives (ROI and KPI)
  • Complete training on Google Analytics to access the hotel GA account
  • Produce monthly reports using Google Analytics, TrustYou, Fairmont / Accor suppliers and systems reports
  • Develop new and creative digital growth strategies
  • Evaluate emerging technologies and analyze prospects for adoption, where appropriate
  • Collaborate with agencies, graphic designers and other vendor partners as required
  • Participate in bi-weekly calls with each hotel to develop strategy, discuss new initiatives and share best practices
  • Assist with writing concepts and tasks in print and other media
  • Supervise and assist the tasks of the Digital Content Specialist of each hotel
  • Minimum 3 years of marketing and public relations experience. Digital content marketing experience is required
  • Bachelor's degree and / or certificate in management, marketing or communications
  • Excellent written and verbal communication skills (French and English)
  • Knowledge of web content management platforms such as Ektron
  • Strong computer literacy (PowerPoint, Excel, Adobe Creative Suite)
  • Knowledge Facebook, Twitter and Instagram
  • Extensive knowledge of email marketing programs and tools such as Responsys or Constant Contact
  • Knowledge of Microsoft Office applications (Word, Excel, Outlook) and Opera software (Sales & Catering, Property Manager)
  • Strong ability to multi-task and meet deadlines in a fast paced environment
  • Excellent organizational, time management and administrative skills
  • Self-motivated and able to prioritize to deliver exceptional results
  • A passion for guest service and excellence
  • Positive attitude and supportive, team-based approach towards the attainment of the hotel’s short and long term goals
  • Very flexible in terms of schedules so that they correspond with the requests of the office, the hotel and the clients, including the weekends, the holidays, etc
  • Ability to work flexible hours and days
238

Manager / Director of Digital Marketing Resume Examples & Samples

  • Possess excellent communication skills, especially important when balancing the priorities and needs of 3 hotels, as well as the regional team
  • Solid technical skills in using Google Analytics and/or Adobe Analytics, Google Adwords, Adobe CQ5
  • Preferably a degree in marketing or business management
  • Fluent in spoken and written English and Chinese preferred
239

Director of Digital Marketing Resume Examples & Samples

  • Multi-brand & Tri-property Exposure
  • Promote synergy and aligned goals across different teams
  • Enterprise Technology
  • Good experience in managing multiple stakeholders and client servicing
  • Minimum 5 years of hands-on planning and analytics experience in digital media
  • Good experience in developing visualized reports; proficient in Microsoft Office applications
  • A fun and engaging person
240

Digital Marketing Assistant, Cgwm Resume Examples & Samples

  • Assist with the social media management by monitoring and posting to the different platforms (Facebook, Twitter, LinkedIn)
  • Actively contribute to individual Investment Advisor’s marketing efforts such as content creation, social media management, paid advertising campaigns, email marketing and more
  • Develop and deliver templates, brochures, letters, point of sale materials, promotions, sales tools, and communications to appropriate audiences
  • Maintain the accuracy and relevance of Advisor’s wealth management-related information on Intranet
  • Develop basic content for digital marketing and developing, monitoring and posting basic content for digital marketing initiatives
  • A detailed understanding of how best to support an Investment Advisor’s business through digital marketing initiatives
  • A positive and professional manner, with strong interpersonal skills
  • An exceptional ability to communicate, both written and verbal
  • Self-directed, resourceful, motivated, results oriented
  • The ability to thrive in a fast-paced, high-intensity work environment while working part-time hours
  • The ability to demonstrate discretion when dealing with matters of a confidential or sensitive nature
241

Director of Digital Marketing Resume Examples & Samples

  • Assesses the organization's current capabilities against longer term Marketing and Business Development objectives and requirements, and formulates a strategy to build required competencies
  • Benchmarks organization's current marketing activities, performance and investment against industry best practices, and develops a roadmap for improvements and a business case for undertaking necessary changes
  • Accelerates change as it relates to Marketing/Marketing Technology through the organization to meet business objectives
  • Manages technical aspects of key marketing systems (website, marketing automation, CRM)
  • Creates and maintains metrics reports on marketing activities, effectiveness, and business impact
  • Analyzes marketing data to develop insights and make recommendations on areas for optimization
  • Monitors and maintains data quality within the Marketing & BD database
  • Evaluates new technologies and add-on applications to improve and optimize Marketing & BD team performance
  • Defines and implements a comprehensive digital marketing plan and marketing priorities to support firm strategy and business development
  • Develops firmwide social media strategy in conjunction with the PR director and CMBDO that includes incorporation into practice business plans
  • Refines and enforces brand strategy through use of templates, style guides, graphic design, and governance
  • Oversees design and production of marketing collateral, including firm brochures and other branded hard-copy material
  • Manages Marketing personnel to support various marketing initiatives
  • Partners with other departments to advance and increase visibility of initiatives
  • Manages department technology and brand/design budget, including quarterly variance tracking
  • Timely and regular attendance, and other duties as necessary
  • A Bachelor's degree in marketing/communications or a related technology field. Minimum of ten years' experience in professional services marketing. Previous law firm experience a plus
  • Advanced knowledge of marketing technology platforms and products, including experience with Interaction and/or other CRM systems
  • Proactive and skilled at managing and prioritizing multiple projects and key firm initiatives
  • Strong interpersonal, communication and leadership skills
  • Excellent supervisory/management skills
  • Solid financial management / budgeting skills
  • Keen analytical and strategic thinking skills
  • Excellent judgment and attention to detail
242

Assistant Digital Marketing Manger Resume Examples & Samples

  • Responsible for planning and executing all web, SEO/ SEM, marketing database, email, social media management and online advertising campaigns
  • Measure and report performance of all digital marketing campaigns and assess against goals
  • Key proficient in Adobe (Photoshop, Illustrator, In-Design), video creation and editing
  • Take ownership and manage the hotel's approved online reputation management platforms by responding to all guest's comments
  • Effective content management throughout all online marketing platforms including web, social media, GDS and online travel agencies
  • Assist in any other marketing tasks as directed by the management
243

Digital Marketing Resume Examples & Samples

  • Work with Account Managers to manage client communication for project initiatives and tie project execution back to the client’s objectives and creative brief
  • Partner with Project Management to ensure successful execution and deliver results to meet or exceed objectives
  • Support the development and management of project scope, schedules, and budget
  • May lead individual projects that have more defined processes where learning can occur
  • Set clear expectations for tasks and deliverables, communicating clearly to project team members and providing proper materials/documentation when necessary
  • Facilitate handoffs across disciplines within the work teams and keep team members well informed of changes within the project scope
  • Coursework and/or experience showing an aptitude in client service and/or project coordination
  • Has obtained or currently in the pursuit of a Bachelor's Degree in Business, Marketing or relevant field
  • Demonstrated ability to prepare and make presentations
  • Must be a multi-tasker with proven problem-solving skills
  • Excellent organization and communication skills including both verbal and written
  • Must be proactive and a self-starter
  • Must maintain an entrepreneurial mindset
244

Director of Digital Marketing Resume Examples & Samples

  • Basic experience with SQL, bash (or similar), and SASS
  • Extensive experience with HTML, CSS, PHP and Javascript
  • Significant experience in web design and development
  • Previous experience managing a team of Web and application developers
  • Experience organizing and managing multiple projects simultaneously
  • Proven track records of creative and functional website UI and UX design and experience managing and maintaining linux-based web servers
  • Experience working with stakeholders who may be unfamiliar with web design and development
  • Experience working with not-for-profit or higher education institutions
  • Experience planning and coordinating email campaigns
  • Previous management experience preferred
  • Experience using APIs of popular social media applications
  • Track record of creative and functional website UI and UX design
  • Experience working with marketing and communications departments is highly desirable
245

Digital Marketing & E Commerce Managerus Resume Examples & Samples

  • Proven experience with managing eCommerce development projects and facilitating communication with I.T. dept. and technical partners
  • Able to manage multi-variant creative testing models and predictive modeling scenarios
  • Performance management reporting; must have extensive knowledge of analytics platforms and ad serving tools such as Doubleclick, Atlas,Google Analytics, Web Trends, , Media Planning, CMS, and TMS solutions
  • Must have proven experience with directly managing all aspects of SEM programs (copy, bidding optimization)
  • Management of multiple online advertising media campaigns across the resort
  • Mandatory senior level experience in planning media inclusive of PPC, video, mobile, and social media advertising
  • Ability to manage and augment digital strategy to meet multi-million dollar revenue goals
  • Manage and multiple internal communication points of contact, and assist with the management of external partners
  • Able to produce and manage profit and loss statements and financial reporting
  • Will work in support of the team leader to support all department initiatives
246

Digital Marketing Executive Resume Examples & Samples

  • Provide strategic advice and help small to mid-size businesses get the best ROI on their business’ advertising investment by working closely with them in a consultative role
  • Consistently deliver against assigned quota, while prioritizing and delivering outstanding customer sales experience to clients
  • Implement creative ways to improve our clients’ relationships, tailor and share performance-enhancing suggestions, and up-sell or promote other products
  • Communicate with small to mid-size proactively, via phone, email, and video conference
  • Experience in an advertising sales, business development, and/or online media environment
  • College coursework in business, communications, or marketing principles
  • Familiarity with online advertising
  • Knowledge of traditional and digital media and its competitive landscape
  • Understanding of unique challenges that small businesses face in marketing online
247

Digital Marketing Generalist Resume Examples & Samples

  • Serve as the main point of contact and liaison between franchisees and internal departments or subject matter experts
  • Manage all digital requests from franchisees and serve as point person for coordinating with digital marketing managers, agency, marketing, legal and other stakeholders
  • Collaborate with franchise owners, external marketing/brand agencies, third party vendors and other stakeholders to deliver excellent digital presence in franchise sites
  • Serves as field marketing communication liaison between cross functional groups and franchisees, including building an efficient and effective mechanism for best practice sharing across the system
  • Maintain open lines of communication with all internal departments and promptly address customer issues and questions
  • Attend key cross-functional meetings on behalf of digital marketing to ensure all integrated program initiatives are successfully managed
  • Maintain, track and provide digital information of franchise sales and communicate results to various departments
  • Co-manage digital vendors (agencies) to ensure optimal execution and service to the franchisees
  • Keep franchise owners apprised of all changes in the digital world and how those impact their business
  • Coordinate the workflow of digital activities including email marketing, PPC campaigns, social media, etc. to track conversions and ROI of marketing campaigns
  • Benchmark, analyze report on, and make recommendations for the improvement and growth of franchises digital presence
  • Ensure all digital content across the franchise network adheres to Direct Energy standards
248

Digital Marketing Segment Manager Resume Examples & Samples

  • Master’s Degree (or internationally comparable degree) – Preferred
  • Experience using digital marketing execution tools (marketing automation systems, data management platforms, or digital experience management platforms) - Preferred
  • Experience using digital marketing analytics tools (web analytics platforms, marketing visualization, reporting platforms) - Preferred
249

Digital Marketing Executive Resume Examples & Samples

  • Experience managing a web tool or service within Marketing
  • Previous experience in managing a DAM system desirable
  • Background in Marketing desirable
  • Strong influencing, decision making and persuasion skills
  • Strong ability to solve complex problems, providing solutions with clarity
  • Able to build relationships with external stakeholders
  • Able to work closely with archiving
  • Degree qualified or equivalent experience
250

Digital Marketing Resume Examples & Samples

  • Act as point of contact for clients for digital strategy, management and execution
  • Build strong, long-term client relationships and maintain frequent contact
  • Manage digital strategies, operations and requirements
  • Coordinate Dealer group marketing strategies with broader digital ecosystem
  • Report and provide insights on advertising performance
  • Analyze digital campaigns success and provide media recommendations
  • Work closely with digital operations, site and analytics teams
  • Educate dealers, operations and Chevrolet staff on online marketing strategies and performance
  • Represent brand & dealer interests into the design of advertising elements (e.g. search, display, mobile)