Digital Marketing Resume Samples

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KK
K Kilback
Kelli
Kilback
290 Yoshiko Stream
Detroit
MI
+1 (555) 740 7085
290 Yoshiko Stream
Detroit
MI
Phone
p +1 (555) 740 7085
Experience Experience
07/2015 present
Phoenix, AZ
Director of Digital Marketing
Phoenix, AZ
Director of Digital Marketing
07/2015 present
Phoenix, AZ
Director of Digital Marketing
07/2015 present
  • Managing, motivating and mentoring an in-house digital team, leveraging the team’s strengths through engaging and effective team management
  • Leads all digital marketing programming efforts, ensuring that all programming is on goal and high-performing
  • Provide customer analysis; segmenting customers, establishing the reporting infrastructure, tracking performance, and presenting the results to the team
  • Refining current digital performance metrics and tracking and communicating ongoing performance, benchmarking our digital Investments and campaigns
  • Overseeing initiatives such as site marketing, search engine marketing, affiliate programs, online media and email marketing
  • Partner with the marketing team to optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Manage all digital marketing, e-commerce projects from inception to on-going delivery including hands-on execution
11/2008 01/2015
Detroit, MI
Digital Marketing Executive
Detroit, MI
Digital Marketing Executive
11/2008 01/2015
Detroit, MI
Digital Marketing Executive
11/2008 01/2015
  • Analysing campaign results and reporting performance back to stakeholders
  • Implementing, tracking and reporting web advertising campaigns including PPC, Facebook, Twitter, LinkedIn Ads etc
  • Marketing Automation certification will be an additional value
  • Analysing and reporting on website and digital marketing activity using Google analytics and other reporting tools
  • Working knowledge of HTML, CSS and JavaScript is a big plus
  • Using a range of marketing technology, produce website campaign landing pages and marketing emails to support regional marketing campaigns
  • Driving digital development (Mobile optimisation)
09/2005 07/2008
Boston, MA
Digital Marketing Assistant
Boston, MA
Digital Marketing Assistant
09/2005 07/2008
Boston, MA
Digital Marketing Assistant
09/2005 07/2008
  • Data: Work with CRM Manager, Digital Marketing Manager and Head of Digital to manage audiences, grow and maximise effective communication with them
  • Evaluate performance metrics and make recommendations for the continuous improvement of campaigns
  • Develop cross platform digital communication strategy (website, digital media, social network, etc.) as well as execute the plan
  • To assist developing compelling B2B e-marketing campaigns in line with the brand strategy and overall marketing plans
  • Assist the team with developing different 'customer journeys’ and understand the key touch-points along the way
  • Evaluate email marketing campaigns and develop a record of what does and doesn’t work
  • Support and execute the tracking of online KPIs, analyze results and propose improvements
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Indiana University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to thrive in fast paced environment, reconcile priorities, adapt quickly to change, while meeting deadlines
  • Good organization and prioritization skills and ability to manage several projects simultaneously
  • Strong analytical/critical thinking and problem solving abilities with extreme attention to detail
  • Ability to produce high volumes of quality work under tight deadlines
  • Knowledgeable in popular CMS (Drupal, WordPress), design and digital marketing
  • Strong functional use of Microsoft Office Excel, Word, PowerPoint, and knowledge of Access or SQL
  • Highly organized with critical attention to details
  • Attention to details when making decisions
  • Ability to work independently and/or within a collaborative team structure
  • Ability to serve as an agile Product Owner serving as a Digital Subject Matter Expert and leading developers and QA team members
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15 Digital Marketing resume templates

1

Digital Marketing Analytics VP Resume Examples & Samples

  • 15+ years’ experience in a quantitative marketing arena
  • 7+ years’ experience leading analytics teams
  • 5+ years in financial services, preferably retail banking
  • Significant business development experience
  • Experience in programmatic media buying and paid search optimization
  • Significant experience creating solutions within digital media analytics and advanced attribution and measurement (ex. Display and Search)
  • Experience creating insights from cookie/visitor level digital data (Ex. DFA, DSP, Web Analytics raw data feeds)
  • Proven experience creating advanced analytics solutions leveraging research, statistics, and modeling
  • Proven thought leader in digital measurement and targeting
  • Agency or consulting experience recommended
  • Knowledge of financial services regulatory environment relative to marketing activities
  • Familiarity with credit bureau and other 3rd party data used in financial services
  • Graduate degree in Advanced Analytics, Statistics, Math, Engineering, MBA or related
2

Digital Marketing Assistant Resume Examples & Samples

  • Proficient in Microsoft Office applications
  • Strong written and verbal communication skills with an impeccable eye for detail
  • Ability to work quickly and effectively in a fast-paced environment
  • Ability to organize and prioritize multiple projects and deadlines with minimal oversight
  • Ability to follow direction and processes
  • Proofreading and QA experience preferred
  • Knowledge of basic HTML or email coding best practices a plus
  • Knowledge of Photoshop a plus
3

Digital Marketing & Integrations Associate Resume Examples & Samples

  • Help oversee development of digital marketing initiatives for show launches and campaigns
  • Develop online promotions, social and mobile application product launches, custom content and other marketing programs to drive viewership and maximize our relationship with viewers across all digital touch points
  • Aid the VP of Digital Integrations with identifying and developing digital integration opportunities across on-air and digital programming, working with internal and external stakeholders including NBC Sales, Programming, Digital and Marketing as well as external Production Studios and Integration Sponsors and Partners
  • Identify, track and collaborate with third-party app developers, social and digital partners to build best-in-class integration opportunities for marketing and revenue purposes
  • Work with NBC Brand Marketing, Digital, Sales and Publicity Departments to leverage social media, press, sponsor and strategic partners to drive additional promotional opportunities
  • Partner with Digital Content, Custom Content and Video Syndication Teams to position NBC video content across multiple video distribution outlets
  • Create Digital Marketing schedules and communication plans
  • Oversee budgets and coordinate projects with Agencies and 3rd party Vendors
  • Drive analysis and insights into performance across all platforms including video, social and mobile
  • Collaborate with Strategy, Media, On-Air & Off-Air Marketing teams on overall Strategy and communicate this strategy and positioning to internal Digital Teams, Social Teams and Sales to ensure consistent brand positioning and marketing messaging
  • Work with multiple departments including NBC.com, Distribution, Publicity, Research, Legal, Sales and other NBCU companies
  • Minimum of 2 years’ experience in online, digital or social media marketing
  • Software proficiency in MS PowerPoint, Excel, Word, Adobe Creative & Development Suites
  • Marketing experience in entertainment/media preferred
  • Experience with digital advertising, application development, mobile & social media marketing
  • Effective in communicating (both written & verbal) with technical development team members, as well as non-technical resources
  • Multi-task oriented, strong organizational process & time management skill
  • Thorough understanding of common web & interface conventions
4

Digital Marketing Campaign Specialist Resume Examples & Samples

  • Partner with customer segment managers to understand digital marketing campaign objectives and requirements
  • Recommend, develop and implement tactics to engage customers and increase conversions
  • Support the planning and execution of digital marketing campaigns, working closely with internal and external agencies to meet stated business objectives
  • Work closely with agencies and the digital strategy team to develop and implement targeted 3rd party ads, landing pages, display ads, and paid search tactics
  • Identify and implement digital media best practices that drive outstanding customer experiences
  • Work with the Chase brand team to ensure new creative meets brand standards
  • Day-to-day management of vendor relationships, budgets and timelines
  • 4 year college degree, preferably in Marketing, Advertising, Communications or related-field
  • 2 - 4 years of digital marketing or related agency experience
  • Analytical, problem solving and planning skills are a must
5

Senior Director of Digital Marketing Resume Examples & Samples

  • Increase market share and category leadership for Zondervan Books and Bibles, including Young Adult titles
  • Research and develop, monitor and report on marketing trends and opportunities for digital product
  • Develop innovative and effective marketing programs for digital product
  • Aggregate and establish enterprise-wide best practices for digital Bible development and marketing
  • Direct and oversee digital marketing tactics for all new Book and Bible projects and a selection backlist products each fiscal year
  • Lead the integration of Zondervan CRM system in Bible Marketing to mine data for educated consumer profiling as a growth initiative
  • Develop ongoing research of trends in online marketing social media. Share research to inform strategic product and marketing decisions
  • Responsible for Facebook, Twitter and blog postings (and other social media posting opportunities), as well as liaise with PR firm regarding postings
  • Participate in strategic development of digital products and digital marketing. Utilize digital channel partners
  • Collaborate and work closely with Zonderkidz Marketing Team, Trade Digital Marketing Director, CCARR Digital Marketing Director, Bible Digital Marketing Director, Internet Marketing Team, Director of Mobile Content Operations, Director of Digital Sales and Assistant Manager of Digital Production to develop and implement marketing plans
  • Share in the insight, direction and execution of product development for digital product and physical product as it relates to the digital integration
  • Manage ongoing updates and maintenance various Zonderkidz websites
  • Discover and execute social media outlets and tactics for product development by CrowdSourcing
  • Project-manage, with MSI, app execution and development
  • Lead online development for Bible customizable programs
  • Collaborate on go-to-market strategies for digital Bibles
  • Monetize and proliferate content
  • Manage budgets associated with digital M&P
  • Work Experience
  • At least 8 years in product marketing
  • Must be intimately familiar with digital product marketing strategies
  • Persuasive and Energetic
  • Effective copy writer
6

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • At least one year of digital marketing experience
  • College (BA) degree required
  • Must be passionate about digital marketing and music
  • Basic HTML, Photoshop, and be adept in Microsoft Word, Excel, PowerPoint, and Outlook
  • Familiarity with data analysis and standard web metric tools (ComScore, Hitwise, Google Analytics, Next Big Sound)
  • Strong interpersonal skills with the ability to work with all types of personalities
  • Strong problem solving skills, resourcefulness, self-confidence
  • Must be highly organized
7

VP, International Digital Marketing Resume Examples & Samples

  • Manage Int’l Digital marketing team (currently 5 employees)
  • Responsible for overseeing the international digital marketing of all US-signed frontline artists, inclusive of social media, online advertising, CRM and strategy
  • Oversee international digital marketing services
  • Work with/negotiate with outside vendors
  • Represents Sony Music International at Sony Corporation digital meetings and events
  • Work closely and directly with both labels and artists to create international specific tools and plans
  • Creation of Digital Marketing Materials and Strategies to Support International digital sales initiatives
  • Provides reporting, analytics and metrics on social media and marketing campaigns
  • Operates and oversees the Sony Music corporate Social Media profiles, and the flow of content
  • Lead digital education/training of Sony Music digital managers in affiliates worldwide
  • Foster best practices and idea generation between affiliates and US labels
  • Expert Relationship building skills internal, externally and globally
  • Ability to travel internationally, if necessary
  • Must thrive in high volume, high energy work place and environment
8

Director, Online / Digital Marketing Resume Examples & Samples

  • Develop marketing campaigns for Rodale products across multiple online/digital platforms that deliver profitable orders/subscribers
  • Develop branded campaigns in alignment with Rodale’s brand guidelines and leveraging Rodale’s brand and author assets
  • Work collaboratively across company departments to achieve broad reaching goals
  • Develop and work within budgeted targets
  • Have the ability to analyze campaign and customer metrics to measure outcomes
  • Strategize new sources of business and develop plans against them
  • Working with the email acquisition and partnership team on promotion plans and new customer on-boarding campaigns
  • Monitor and implement initiatives to improve online book pay-up
  • Experience with newsletters a plus
9

Director of Digital Marketing Resume Examples & Samples

  • Develop strategic vision, roadmaps and marketing plans to continue to grow Chase’s share through digital channels
  • Build a modern team of digital channel experts and marketing technologists
  • Drive a learning agenda across channels, including search, display, owned properties, email, and partner websites
  • Stay current in and prioritize emerging areas (mobile, social media, etc.)
  • Present to and collaborate with general managers of the Auto businesses about digital plans and trends
  • Manage a digital marketing budget and vendor relationships
  • Represent Auto in the broader JPMC digital community
10

SVP, Digital Marketing Resume Examples & Samples

  • Provide strategic direction to and oversee the digital marketing strategy/planning functions
  • Oversee the strategy development of global digital and social media marketing strategies across all film brands/titles and release windows (theatrical and in-home)
  • In partnership with the film brand lead, direct and define a digital strategy for a film campaign complimenting the overall campaign strategy, target audience, and milestones by actively participating in marketing meetings, brainstorms and planning sessions
  • Identify digital partners and platform to optimize marketing efforts such as content debut to generate the largest and most effective user on our content
  • Bring new digital and technology opportunities to the marketing campaign to enhance our marketing efforts
  • Understand and translate social sentiment into marketing strategies and recommendations to optimize the film campaign
  • Is an active partner in brainstorming strategy shifts based on dynamic online and social reactions to content, messaging and imagery
  • Present opportunities to extend digital partnerships into full blown promotions (e.g. linking with technology, software, hardware, telecom, .com partners)
  • Lend expertise in the overall marketing and creative process to be impactful and effective on digital, social or mobile mediums
  • Represent business unit in corporate governance policies, including development CRM models and adoption of new anti-piracy technology
  • Partner with media department to identify effective digital advertising and search vehicles
  • Partner with research group to continue to refine methodologies for measuring impact of all paid media and digital marketing efforts. Establish metrics for analyzing marketing effectiveness
  • Partner with Publicity teams to coordinate messaging and maximize exposure through paid media and content
  • 15+ years film marketing and digital experience; 7+ years management experience
  • Proven relationships with external digital companies/agencies
  • 6+ years overseeing digital campaigns for major studio movie releases grossing over $100 M. in global box office
  • 6+ years managing a staff of executive and junior level employees
  • Expertise leveraging and managing different social media networks for film releases (e.g., FaceBook, Twitter, WEIBO, Instagram, Snapchat)
  • Extensive experience creating and executing digital media campaigns on live action, animation, tent-pole, documentary and localized films
  • Experience interfacing with high level executives and filmmakers
  • Candidate MUST be collaborative
  • Candidate MUST be able to navigate successfully in a MATRIX organization
  • Candidate MUST be willing to take calculated risks
  • Candidate MUST be courageous and willing to speak up and share opinions
  • Candidate MUST demonstrate the ability to be proactive and resourceful
  • Candidate MUST be able to lead a diverse team
  • Candidate MUST be of a global mindset
11

Digital Marketing Assistant Resume Examples & Samples

  • Create and manage campaign calendars for all areas of digital marketing, including tie-ins with other marketing disciplines
  • Access web reporting systems to monitor traffic to web sites and features
  • Manage department budgeting and accounting, including invoicing
  • General departmental administration: agency relations, screening schedules, contract issuance and updates
  • Manage internal production resources dedicated to FocusFeatures.com
  • Answer phones when necessary
  • Be self reliant and able to implement and manage tasks independently
  • Strong time management skills with a sharp attention to detail
  • Strong written and communication skills at all levels
  • Excellent computer skills. Working knowledge of Microsoft-based software: Outlook, Word, Excel, Powerpoint and PhotoShop
  • Minimum 1year experience as an administrative assistant
12

Cib Digital Marketing Resume Examples & Samples

  • Partner with segment marketers to identify their campaign requirements and guide them towards solutions that best meet objectives
  • Devise campaigns that meet the client's brief and budget – in partnership with the internal digital creative team (and agency colleagues where applicable)
  • Manage the process from creative development through campaign completion, including program tactic selection, messaging, metrics and execution
  • Present the campaign ideas and budget to the senior leaders, the business, etc in partnership with the segment marketers
  • Challenge the status quo and drive execution through ideation and new technologies
  • Liaise with, and act as the link between, the segment marketers and the internal digital creative team (and agency colleagues where applicable) by maintaining regular contact, ensuring that communication flows effectively, and deliverables are met as agreed upon
  • Recommend media campaign calendar across digital channels
  • Negotiate campaign details with segment marketers and the internal digital creative team
  • Present creative work to segment marketers for approval / modification. Be firm in limiting rounds of edits to agreed upon standards
  • Collaborate with segment marketers to identify key program metrics. Track performance relative to targets and continually optimize to achieve program objectives
  • Provide regular status reports and updates for segment marketers as agreed upon
  • Monitor the effectiveness of campaigns; Work with segment marketers and digital creative team to tweak as needed
13

Digital Marketing Assistant Resume Examples & Samples

  • Coordination of weekly ecards & newsletters
  • Posting social media updates via Live Nation Facebook, Twitter & Instagram accounts
  • Compile advertising campaign stats
  • Plan and administer a variety of sweepstakes and contests
  • Assist with various marketing projects as needed
  • Experience using social media in a business setting
  • Experience in Photoshop
  • Proficient in Microsoft Excel, Word & PowerPoint
14

Digital Marketing International Theatrical Resume Examples & Samples

  • Provide digital vision, leadership and management to Fox International as a whole. Oversee the strategic direction and tactical programs developed for Digital Marketing across the film slate. Act as the digital strategist for all Fox departments
  • Primary owner of the business relationships with key global digital outlets: MSN, Google, Facebook and others as identified. Ensure organization is abreast of latest marketing trends and technologies as they relate to film marketing
  • Ensure that we are effectively engaging our audience through social marketing (Facebook, Twitter, YouTube, Daily Motion, Instagram, SnapChat, Weibo, Vine, etc. Provide thought-leadership on ways consumers utilize online and mobile communication to help build dialog with various movie-going audiences
  • Influence the type of content used to fuel dialog and help develop engagement schedules to increase engagement and interest with Fox movies
  • Evangelize technology, all things digital (blogging/microblogging, podcasting, video sharing and streaming, widgets and gadgets, word-of-mouth campaign management, mobile marketing, social networking, etc.)
  • Social listening – working with the digital publicist to ensure that we are following the digital conversation around our movies and those of competitors
  • Oversee the development of training programs on digital communications for the marketing teams
  • Stay abreast of digital trends and technologies beyond the digital marketing space and provide Management with insight and recommendations relevant to the industry
  • Establish processes and procedures to ensure best practices and quality of deliverables. Manage tools to ensure territory implementation of key assets, e.g. microsite builder/SAM, etc
  • Work with promotional team to sync up our digital plans with promotional partner digital plans
  • Communication central and domestic digital marketing plans and strategy to the field via email and conference calls
  • Liaise with the HE group to ensure resources and plans are optimized across windows
  • Co-ordinate with legal and finance groups as necessary on vendor contracts/payments, copyright (e.g. domain registration), etc
  • Cultural sensitivity to how digital is consumed by populations outside of the U.S
15

Manager, International Digital Marketing Resume Examples & Samples

  • Manages time-sensitive websites, special features, online games, Facebook apps, mobile apps, social media, search, advertising production materials and assets. Responsible for ensuring production deadlines are met and all creative components are technically functioning and of the highest possible quality
  • Responsible for ensuring that all worldwide sites and games are built to international technical specifications and that international kick offs are held. Manages worldwide timelines and QA process
  • Assures international specific requests are being addressed and international creative is being reviewed
  • Attends international territory calls and manages all required follow up
  • Manages international specific projects. Responsible for ensuring deadlines and technical specifications are met
  • Assures the production process runs smoothly and vendors produce quality work on schedule and within budget
  • Works with film production units to gather assets for websites (photos, sketches, audio, video, text, etc.)
  • Manages external design vendors’ website and ad banner production
  • Reads scripts and performs research for both visual and content; brainstorms ideas for site and advertising components
  • Meets with internal and external teams to formalize ideas and create site plan; obtains necessary approvals to move forward into production
  • Researches current and emerging online technologies and software/hardware options for department
  • Reads extensively and researches trends in advertising and marketing (movie genres, demographics)
  • Researches outside vendors for site and ad banner design and production
  • Oversees creative advertising campaigns and provides creative direction with media outlets and large partners (Yahoo, YouTube, etc.)
  • Develops advertising content and functionality based on external sites marketing and demographics
  • Manages special projects as assigned
16

Administrator, Digital Marketing Resume Examples & Samples

  • Assists with asset management including the utilization of FTP sites, Google Docs, and cloud-based file sharing programs such as Dropbox and Box.com
  • Supports Production Manager in managing 3rd party vendors, legal and financial documentation, and overseeing the QA process for official websites, contests/sweepstakes and online ad campaigns
  • Assists the Production Manager in updating production schedules and project budgets
  • Transcribes trailers, featurettes and TV spots for social post content
  • Drafts SOWs and coordinates PORs with accounting for both the Production Manager and the Social Media Manager
  • Coordinates vendors (third party) by ensuring all appropriate documentation and deliverables are completed on time, and escalates potential issues to the team
  • Actively participates in team brainstorming sessions to identify unique ways of promoting upcoming films. Reads scripts to develop marketing ideas and identify quotes for use of social media graphics
17

Specialist, Digital Marketing Resume Examples & Samples

  • Provide input into the creation of the overall Market plan related to the implementation of the Global Brand Activation strategy for eComm/eTail and Digital Brand/BU Marketing
  • Ensure the global toolboxes deliver against the Market's eComm/eTail and Digital marketing needs
  • Support manager as needed to brief Global Concepts-to-Consumer on any additional Market eComm/eTail and Digital marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
  • Ensure the Global/Market Brand Calendar is followed throughout the Market and that any eComm/eTail and Digital Marketing work complements this
  • Execute the “Always On” strategy and process for SNS activities
  • Analyze and Report on Digital trands and what’s next in Digital Marketing
  • Help drive profitable eComm/eTail growth, supporting the effective implementation of acquisition (paid and organic search), retention (through CRM and customer service) and data analytics
  • Report on performance of all eComm/eTail marketing initiatives
  • Leading and managing a diverse team
18

Digital Marketing Assistant, Emeia Resume Examples & Samples

  • Support the digital marketing and media team in planning and executing Regional digital strategies across each channel and platform, including Performance Media, Email, Social Media
  • Partner with media agency on elements including; planning, production and delivery of Performance Media briefs, campaign management and reporting
  • Brief the Creative Media Department on creative requirements and facilitate delivery, liaising with Corporate and Regional teams
  • Collaborate and build key relationships with wider functions across the Marketing & Comms teams, in order to deliver against above mentioned strategies
  • Administrative support, production of ad-hoc campaign reports and maintenance of monthly digital calendars
  • Compile specific reports and insights utilising data from analytics tools and prepare weekly/monthly digital reports
  • Maintain and organise departmental information including project files and databases
  • Seek out new digital opportunities through research and industry knowledge
19

Spring Intern Digital Marketing Resume Examples & Samples

  • Rising junior or senior pursuing undergraduate degree
  • Proficiency with Word, Excel, PowerPoint
  • Demonstrated interest in Digital Media, specifically marketing
  • Ability to work at least 20 hours/week
  • Proficiency with all forms of social media
20

Spring Intern Digital Marketing Resume Examples & Samples

  • Assist brand managers in composing and updating campaign strategy decks, recaps and presentations
  • Assist brand managers in digital research
  • Participate in series brainstorms aimed at content creation, multi-platform campaigns, and individual tactics
  • Assist brand managers in providing weekly insights into current campaigns
  • Daily monitoring of series related articles, third party recaps, and general buzz
21

Digital Marketing Executive Resume Examples & Samples

  • Ensuring that digital activity supports the overall sales and marketing strategy
  • Driving digital development (Mobile optimisation)
  • Delivering email marketing campaigns and managing digital agency
  • Ensure website is constantly updated
  • Ensure all email communications are compliant for different investor types
  • Collation and measurement of data to ensure marketing effectiveness
  • Supporting PPC activity
  • Delivering of web conferencing events
  • Excel and data management
  • Marketing automation software
  • Digital project management/ agency management
22

Head of Digital Marketing Resume Examples & Samples

  • Ensure strong brand alignment and consistency across all digital channels, and with any offline channels like PR
  • Oversee social media integration, with focus on earned marketing, content management, and sales enablement
  • Collaborate digital marketing with parent company, BNP Paribas, as needed
  • Collaborate on the development and optimization of .com content and sales paths
  • Manage a team of marketing professionals including recruitment, goal setting, performance management, coaching and development, and issue resolution
  • Strong collaboration and partnership both within and outside Marketing organization
  • 15 or more years of functional/professional experience
  • Digital marketing expertise across SEO, SEM, display, affiliates, preferably with a digital-only B2C company
  • Branding experience with leading consumer brands in an advertising and/or marketing communications role
  • Extensive background developing both marketing strategies and implementation plans
  • Experience in financial services or other regulated industry
  • Successful track record leading mid-size teams, with both direct and indirect reports
  • World-class communicator, both in development of marketing materials and personal interactions
  • Track record of delivering results and proactive leadership in matrixed organizations
  • Exceptional relationship skills and collaborative approach in working with lines of business
  • Proven ad agency and vendor relationship management experience, including contract negotiation
  • Hands-on experience with financials and budgeting
  • Subject matter expertise in all areas of digital consumer marketing: brand strategy and implementation, advertising, media, marketing communications, search, partnerships, loyalty programs
  • Ability to distill complex consumer information into transparent communications, plans and strategies, especially to non-marketing professionals
  • Skillful at managing through change; comfortable with ambiguity
  • Strong analytical skills and respect for marketing metrics
  • Proven ability to juggle a large volume of work across multiple constituents
  • Strong project management ability and detail-orientation
  • Excellent presentation and written communication skills
  • Empathetic and diplomatic
  • Highest standards of ethics and personal integrity
23

Graduate Intern Spring Digital Marketing Resume Examples & Samples

  • Be the in-house social media expert on emerging digital platforms, analytics and best practices
  • Develop content plan and manage the social and editorial calendars
  • Pulling and analyzing market research data
  • Collaborate with editorial and social teams on content gathering, sharing and on-air integration
  • Writing research reports and making actionable recommendations to company executives
  • Provide support for event marketing activations
  • Coordinate contests/sweepstakes/grassroots initiatives
24

Digital Marketing Executive Resume Examples & Samples

  • Educated to a degree level or above
  • Proven track record of creating and delivering successful online marketing campaigns (with client or agency experience)
  • Experience of writing for the web incorporating the principles of usability, accessibility, marketing and search
  • Strong campaign and project delivery skills, gained in a marketing communications environment
  • Experience working in a matrix organisation
  • Enthusiasm, flexibility & humour - an ability to work collaboratively in a small, fast-paced team
  • Experience of quality control, proof reading and excellent attention to detail
  • A strong focus and understanding of the online customer experience
  • Highly experienced in using Teamsite
  • Experience of using a web analytics package such as WebTrends or Google Analytics
  • Experience creating customer journeys, wireframes and creating effective Information Architecture
  • Experience of working on professional corporate websites, specific financial services experience
  • Awareness of Financial Services Industry regulatory requirements and an understanding of their importance
25

Digital Marketing Account Manager Resume Examples & Samples

  • Responsible for owning the client relationship for Sabre Hospitality Solutions’ customers with E-marketing programs and managing E-marketing program for a portfolio of hotel clients
  • Consults with hotels to grow online business by understanding their business, target markets, and needs and objectives and then provides creative and thoughtful marketing solutions through use of e-marketing services and tools
  • Confidently provides guidance on all aspects of e-marketing program from inception of website redesigns to CRM (i.e. email marketing and creating ongoing relationships with guests) best practices to robust social and online media campaigns
  • Knowledgeable and confident with all elements of digital marketing including SEO, PPC, Email, CRM, Social Media, Online Media, Mobile, Google Analytics, and Website Effectiveness
  • Manages all website development aspects by working directly with developers and designers to execute on solutions within project budget/timeline
  • Project based approach with a continuous focus on quality, detail, organization and an exceptional ability to find solutions involving website developments
  • Keen ability to analyze and interpret analytics and reports; provide client monthly program summaries and recommendations to continue to evolve E-marketing program. Lead formal program review calls and/or meetings
  • Delivers e-marketing program reports and analytics and interprets results of marketing programs ensuring value of program is effectively conveyed to client
  • Understands all SHS marketing services and industry benchmarks to allow for proactive recommendations and management of marketing programs on an ongoing basis
  • Coordinates access to client with specific Subject Matter Experts as needed (Website Creative, Website Strategy, Technology, SEO, PPC, Media, CRS/RM, etc.)
  • Facilitates requests to Internet Marketing Teams (Website Creative, SEO, PPC, Media, etc.) with required level of detail for effective and timely fulfillment utilizing ticketing systems
  • Accountable for keeping client maintenance projects in budget and on time when facilitating directly
  • Develop and present E-business plan and manage annual planning process as applicable for portfolio of clients
  • Maintain and update e-marketing plans and budgets for a portfolio of clients
  • Know e-marketing tools including Email/CRM tools and Content Management Tools in enough depth to demo the tools, understand features and benefits and be able to provide direction to internal team on executing projects for clients accordingly
  • Administer routine account management tasks essential to Sabre Hospitality’s operations including monthly billing, updating client contact records, maintaining records of the account’s Internet Marketing services and products, and assisting with or managing contract negotiations and renewals
  • Present and explain Internet Marketing Service Agreements and Statements of Work for Website projects or marketing campaigns
  • Serve as the client’s first point-of-contact for troubleshooting IMS tools or Websites
26

Digital Marketing Assistant Resume Examples & Samples

  • Digital Media: Support overall management and development of all digital media (includes all aspects of digital marketing from online communication, email marketing, social media to mobile)
  • Work closely with the internal and global marketing teams to provide updates / reports of the digital marketing campaigns, promotions and performance
  • Monitor competitor activity and review new developments, technologies and trends in digital media
  • Production/Creative Agency Management/Creative Content: Support overall development of all Coty Prestige’s digital creative production
  • Liaising with Sales and e-Retailers: Support the management of all retailer brand shops
  • Brief in and manage creative updates on a monthly basis, seeking approval from internal marketing teams
  • Email Marketing: Support the management of the yearly fragrance email programme
  • Previous digital marketing experience is not essential, however the ability to understand the ‘marketing language’ would be an advantage
  • Experience of dealing with clients/customers
  • Sound knowledge of MS Office (Excel, Word and PowerPoint)
  • Financial awareness
  • Excellent time management, organization and prioritising skills
  • Ability to work effectively to deadlines
  • Ability to build strong working relationships
  • High levels of accuracy and attention to detail
27

Intern, Digital Marketing Resume Examples & Samples

  • Marketing or Communications degree
  • You must be a recent college graduate (within the year) to qualify
  • Strong PowerPoint Skills
  • Knowledge of ComScore, Nielsen, @plan, DART, ATLAS, Adserving, WebTrends, Omniture, Google Analytics, SEO & SEM
  • Works well independently or as part of a team
28

Mgr Digital Marketing, Dmi Resume Examples & Samples

  • Responsible for educating in-country digital teams on digital brand guidelines for Clarisonic
  • Bachelor’s Degree or higher required
  • 5-7 years of digital marketing experience with focus on consumer products. Experience working with international teams preferred
29

Regional Digital Marketing Account Executive Resume Examples & Samples

  • Work with DMM and RetailFirst field account and media to execute non traditional campaigns on a timely basis. Communicate to FDAF, key dealers and Ford regional personnel as needed/instructed on an ongoing basis
  • Support FDAF education on current and emerging digital marketing opportunities (media/creative/social/mobile/etc.) as well as best practices and initiatives of other dealer groups around the country
  • Support DMM in the education and engagement of RetailFirst account personnel in digital activities and offload execution elements as appropriate
  • Work with DMM in leading cross functional support team including operations, creative, media, analytics and account to track towards business objectives and create the most effective marketing solutions for assigned dealer groups
30

Email & Digital Optimization VP Consumer Banking Digital Marketing Resume Examples & Samples

  • Email Marketing Strategy & Implementation
  • Digital Initiative Optimization Planning (across all digital channels)
  • Digital Initiative Implementation
  • Lead the development of holistic digital initiative Learning Agenda development for all campaigns and email initiatives
  • Define digital initiative measurement plans that outline the digital KPIs that feed into overall measurement and analytics for integrated initiatives (i.e. digital creative site/ad engagement, digital media metrics, etc.)
  • Lead the team in defining the cross-channel tagging strategy for each initiative, and ensure it is delivered successfully for each campaign
  • Develop and manage the digital multi-channel metrics dashboard report to understand ongoing creative & media optimization opportunities for campaigns
  • Partner with Analytics to ensure digital metrics are effectively measured in all business analysis
  • Partner with Research to ensure digital learnings are effectively measured in marketing research and brand trackers
  • Represent digital marketing in the Attribution model development in conjunction with Analytics
  • Be the expert in digital optimization and lead digital optimization capability building within the Consumer Bank
  • Partner with Strategic Sourcing to ensure agency/vendor alignment to ongoing needs, and manage agency/vendor relationships as defined
  • 7-10 years of digital marketing or related experience
  • Proven experience in creating and managing an email marketing program for a large organization (within the company or their agency)
  • Proven experience in leading measurement planning and optimization for email and digital marketing initiatives
  • Strong people leader that can guide an organization through change
  • High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
  • Problem solving and innovation focus with an eye on constant, measured improvements
  • Proven ability to take initiative, influence others, and deliver consistent results
31

Associate Email Marketing Consumer Banking Digital Marketing Resume Examples & Samples

  • 3-5 years of email implementation experience in a large-scale, complex email environment (multi-brand or multi-product in a multi-stakeholder business environment)
  • Innovative focused with an eye on constant, measured improvements
  • Ability to build collaborative relationships
32

Ccb-digital Marketing Risk Analyst Resume Examples & Samples

  • Conduct risk assessments of concepts related to Digital Marketing and content distribution
  • Conduct risk assessments of new platform, capabilities and concepts related to Digital Marketing
  • Provide risk requirements around Digital Marketing campaigns and platforms
  • Monitor emerging technology for developing risks
  • Partner with Control Function on RCSA review and action plan closure
  • Risk Oversight for all aspects of Digital Marketing across Lines of Business (Cross Channel Strategy, Risk Avoidance Practices)
  • Develop risk reporting around active campaigns
  • Subject Matter Expertise in Digital Marketing Governance and Oversight
  • Experience in a risk, control or audit function
  • 5-7yrs financial industry background
  • Ability to work effectively with both business and technically oriented individuals
33

Digital Marketing Specialist Sem & Se Resume Examples & Samples

  • 3 years of digital marketing experience
  • Paid search and/or SEO experience
  • Experience identifying consumer needs and wants through various channels
  • Solid understanding of the marketing environment and the relationships between channels to optimize experiences for every customer
  • Exceptional reporting, analytical and influential abilities
  • Bachelor's degree in a marketing, quantitative, business or consumer research discipline preferred
34

Dir Digital Marketing Resume Examples & Samples

  • Assess current initiatives and provide recommendations for existing and emerging digital marketing channels and tactics to help marketers evaluate digital marketing opportunities, specifically identifying the unique community development and engagement methods targeting government and healthcare leaders
  • Develop measurement/ROI targets to rollout across digital teams in order to determine campaign success; integrate ROI targets with overall business goals
  • Evaluate and be responsible for P&L tied to digital goals
  • Collaborate with cross-functional teams to define key consumer insights and opportunities, and maintain a consistent brand voice and message across all digital channels, while identifying the unique methods and vernacular that are successful in
  • College Degree (preferably in Marketing or Business) or equivalent in work experience. MBA preferred
  • Minimum of 10 years in-depth, digital marketing experience
  • 5+ years business-to-business and/or business-to-consumer consultation and strategy development
  • 3+ years of experience leading a marketing function and managing direct reports
  • Knowledge of SEO/SEM implementation and optimization fundamentals
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, remarketing, social network advertising (LinkedIn, Twitter, Facebook, etc.) and content marketing
  • Expert-level skills in marketing automation and smart list optimization to build and optimize the right nurturing tracks
  • Superior communication skills, both internal and client-facing
  • Strong relationship management, organizational and project management skills
  • Ability to work effectively with a variety of internal teams and business groups, including marketing, sales, business development, strategy, finance and technology
  • Ability to identify opportunities for growth and incremental opportunities with marketing and business partners
  • A take-charge and decisive persona capable of leading large scale initiatives
  • Excellent people and project management skills
  • Professionalism and strong interpersonal skills; a team player
35

Digital Marketing Executive Resume Examples & Samples

  • Supporting the promotion of local products and websites/platforms by planning and implementing digital marketing campaigns and ensure on-line profile, success and competitiveness
  • Ensuring that the local e-commerce site is kept up-to-date with key information and devise strategies to drive online traffic and revenue
  • Overseeing the social media strategy for the company
  • Ensuring that Elsevier products are accurately presented and promoted on 3rd party e-commerce sites, and manage all 3rd party vendors accordingly
  • Managing the EDM and e-marketing database to ensure continued growth
  • Reviewing and reporting on all digital campaign activities and make recommendations to improve the effectiveness and quality of all e-marketing campaigns & initiatives
  • A degree in Marketing, Communication, Business or a related discipline
  • 2 - 3 years’ experience in a digital marketing related role
  • Comprehensive understanding and solid experience in content marketing, landing page/conversion optimisation, SEM, SEO, PPC and SMM
  • A proven track record of delivering successful online campaigns and programs
  • Knowledge and experience of web content management using CMS & HTML knowledge would also be beneficial
36

Manager, Urban Digital Marketing Resume Examples & Samples

  • Construct community/fan-building initiatives. Examples of online involvement include: fan recruitment, media sampling/posting, online voting, viral "send to a friend" initiatives, banner campaigns, consumer surveys, contests, etc
  • Work with Atlantic Publicity to coordinate with hundreds of niche genre and lifestyle websites to maximize exposure for Atlantic's artists and music specific to each target market. Examples include music and video placement, artist features, artist pages on sites, news and tour info, album reviews, giveaways, banner ad and viral player placement, etc
  • Familiarity with file sharing applications, rippers, encoders, etc
37

Assistant, Urban Digital Marketing Resume Examples & Samples

  • Update and maintain artists' websites with up-to-date news/content
  • Write, build and distribute artist and label newsletters (Text and HTML), in order to create and maintain a strong, consistent relationship with fans and reinforce artist loyalty
  • Coordinate prizes, flyaways, and oversee administration of contests and promotions
  • Collaborate with other Atlantic Records departments for digital projects
  • Research and report on new media marketing activity online for all artists
  • Prepare bi-weekly online marketing summaries
  • Provides day-to-day admin support for VP and Director Digital Marketing
  • Deep knowledge of contemporary music scene and lifestyle, with particular focus upon urban music and lifestyle (as appropriate)
  • Understanding of interactive technologies and communication tools including email, social media platforms, and viral marketing techniques
  • Organizational abilities
  • Creative minded
  • Reporting skills
  • BS in Marketing, Communications, or similar
38

Digital Marketing Resume Examples & Samples

  • Digital marketing campaign management & analytics
  • Lead Management & Sales liaison
  • Marketing qualified leads performance analysis
  • Campaign targeting, audience data analysis and research
  • Reporting Creation and Management
  • Presentations and Management reporting
  • Project Support to Field Marketing Managers
39

Digital Marketing Assistant Roc Nation Resume Examples & Samples

  • Compilation of weekly company and artist reports, research, printing, copying, filing, troubleshoot IT/tech issues, email and contact database management
  • Coordinate team travel arrangements for special events
  • Organize and submit expenses for departments in timely manner
  • Handle meeting scheduling for Digital Marketing VP and department as needed
  • Conduct competitive artist research as needed for international markets and digital platforms
  • Compile and draft monthly partner marketing updates
  • Ensure payment of vendor invoices
  • Write and mock-up marketing / sales one-sheets and pitch documents
  • Manage organization of assets, ensuring consistent, tagging
  • Organize, calendarize and prioritize in-coming and pending action items for Digital department
  • Track ongoing digital marketing campaigns and results in promotions database
  • Create marketing pitch decks
  • Participate in weekly digital department and staff meetings by contributing marketing ideas and assist in keeping team abreast of upcoming deadlines
  • Maintain account information for profiles and owned domains
  • Maintain and track budgets
40

Gip Undergraduate Intern Digital Marketing Resume Examples & Samples

  • Supporting a variety of business stakeholders who have a presence and produce content on the corporate intranet. This will foster teambuilding and collaboration
  • Creating or editing web content with various tools. This will foster learning and development
  • Uploading and integrating related multimedia content
  • Ensuring web content adheres to information architecture, UX and brand visual identity guidelines
  • Providing quality assurance, troubleshooting support as necessary
  • Participate in weekly manager and monthly team meetings. This will foster mentoring
41

Private Bank Digital Marketing Resume Examples & Samples

  • Manage the end-to-end delivery of eCRM marketing campaigns (70%)
  • Previously set up automated & personalized email marketing programs
  • Outstanding attention to detail, whilst being able to perform tasks quickly and efficiently
  • Highly organized; process-driven but yet agile and reactive
  • Numerate and ability to analyze problems
  • Good understanding of HTML
  • Photoshop / Design experience
  • Able to work in deadline-driven situations; results focused
  • Experience in briefing and managing creative resources (in-house or external)
  • Strong inter-personal skills; ability to work well in a team
  • Experience with one or more European languages useful but not required
  • University/College degree (or equivalent) required
42

Intern Digital Marketing Resume Examples & Samples

  • Create film teaser websites using Flash, graphic design and coding skills
  • Contribute to brain-storming strategies
  • Assists department with other projects and duties as assigned
43

Interactive Digital Marketing Specialist Resume Examples & Samples

  • Knowledge of asset management products and services, usually acquired through experience, is required to consult with partners
  • Solid project management and organizational skills needed to manage a variety of ongoing projects
  • Experience managing social communities, specifically: identifying audience targeting and follower strategies; identifying, implementing and optimizing new targeting tools; developing content strategy and best practices; effectively tailoring and deploying messaging across multiple social platforms
  • Expertise in online marketing, digital and social media channels, including tablets and interactive media. Helpful if expertise in documenting business requirements
  • Strong communication, creativity and writing skills for preparing and editing digital content and effectively translate content in visual and interactive formats. Computer skills necessary (ex: PowerPoint, Word, Excel) to create materials
  • Leadership and effective interpersonal skills are necessary to communicate vision and persuade partners to participate and align around plans, as well as to brief partners and vendors
  • 3-5+ years of communication promotion or related experience. Must not be licensed
44

Digital Marketing Assistant German Market Resume Examples & Samples

  • Be fully accountable for copy on the German website and across all Performance marketing channels, to ensure it is relevant and compelling to the customer, and in line with brand standards
  • Support day to day management of Performance marketing operations (PPC, SEO, Email, etc)
  • Work closely with German marketing team to ensure alignment in marketing strategies / operations
  • Work closely with EC Trading and Content team to ensure delivery of impactful campaigns
  • Develop concise copy in German for the German website and emails
  • Ensure translations into German are in line with brand standards and are compelling
  • Support measurement of German performance marketing channels and make suggestions on improvement
  • Propose relevant content partners / partnerships to grow brand awareness in German markets
  • Support acquisition of customer contacts in German market
45

Head of Digital Marketing, Business Resume Examples & Samples

  • Leveraging research to fully understand the evolving business client and competitive landscape to address in a targeted and relevant manner
  • Working with the CMOs and Line of Business to understand acquisition, cross-sell, and relationship activation challenges, and responding with appropriate digital marketing strategy
  • Directing, developing and executing digital advertising campaigns for Chase, including
  • Known for being a great partner, strong leader, manager and influencer
  • Demonstrated ability to attract, motivate and engage a talented and diverse team
  • Executive presence and experience working with senior executives and present new ideas, campaigns and results to multiple stakeholders
  • Creative and strategic thinking and problem-solving
  • Ability to work across teams to execute
  • Ability to manage and juggle multiple projects and priorities
  • Business Partner who is willing to give and take feedback
  • Strong knowledge of business client segments
  • Marketing planning across a diverse, national, and in some cases global client base
  • Ability to direct creative development and provide specific feedback
  • Expertise in sub channel marketing, including search, owned property, display and emerging channels
  • Expertise in the digital customer experience and marketing technology
  • Experience showing return on marketing investment and forecasting
  • Experience managing to set of marketing KPIs and reporting out to the business on a regular basis, including consulting on strategies to improve
  • Strong industry contacts and experience managing vendors and partners
  • Knowledge and experience partnering with and managing agencies and budgets
  • Bachelor's Degree, Master's preferred
  • 15+ years of marketing experience, with deep expertise in digital marketing
46

Digital Marketing Analytics & Optimization Resume Examples & Samples

  • Bachelor's degree in mathematics, statistics, econometrics, or related field (or equivalent work experience)
  • 5-7 years optimizing marketing spend and tactics through the use of media mix modeling (from vendors like MarketShare, Ninah, and Marketing Evolution) and multi-channel attribution (using tools like VisualIQ, Adometry, ClearSaleing, Google Analytics)
  • 5-7 years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
  • 5-7 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data
  • 5-7 years experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • 5-7 years of experience in conducting analyses that result in data-driven recommendations and opportunities that solve business problems ideally in management consulting or interactive marketing disciplines/agencies
  • 2-4 years experience with forecasting budgets, volume, and opportunities for marketing initiatives
  • 2-4 years experience social reporting, analytics and listening tools (Sprinklr, SimplyMeasured, Adobe, Marin, unmetric, Socialbakers, Radian6)
  • Experience presenting recommendations in a clear and concise way to "tell a story" with data
  • Ability to lead and influence others in a matrix organization structure
47

Intern Digital Marketing Adidas Originals & Style Resume Examples & Samples

  • Assist with asset preparation and updates of adidas websites, eComm and other online environments
  • At least 2 years completed at University in the field of Marketing or Media Management. Focuses in fashion, digital media, PR are desirable
  • Advanced computer skills (MS and Web)
  • Basic knowledge of Photoshop
  • Basic knowledge of CRM databases
  • Good writing skills are required
  • Organized, hard-working, fun
48

Digital Marketing Senior Analyst Resume Examples & Samples

  • Within the Digital Analytics domain, the position will focus on digital content performance across all relevant regions and channels. Utilizing available data sources (Google Analytics, iProspect, DART, etc) you will generate insights that will help allocate Digital budgets to achieve maximum return
  • Within the Business Drivers Attribution, the position will focus on utilizing statistical/econometric techniques to generate insights on the impact of marketing onto Burberry’s business
  • Weekly dashboarding to enable course-correction and actioning
  • Identify campaigns that have the highest return on investment within Digital Marketing
  • Identify Digital channels that have the highest ROI to provide funds reallocation opportunities
  • Provide learnings on Digital customer preferences for Digital customer loyalty
  • Help create a persona for customer targeting (acquisition) as well as upgrade (retention)
  • Provide ongoing simulations and what-if scenarios for media planning and spend allocation
  • Advance learning agenda by suggesting, supporting, and analyzing test-and-learns
49

Digital Marketing Assistant Resume Examples & Samples

  • Participate in weekly online/marketing meeting and report on the week’s digital
  • Oversee the digital media archive. Create and monitor systems for organization-wide
  • Strong research, organizational, writing, and communication skills
  • Experience in social media and SEO
  • Experience in video and sound recording, editing, including podcasting
  • Experience with still photography a plus
  • Interest in digital marketing and social media trends
  • Basic understanding of HTML, Google Analytics and Wordpress
  • Interest in and/or experience with photography, cultural institutions, and other creative
50

Digital Marketing Assistant Resume Examples & Samples

  • Create briefs for digital ad creation and customer newsletter
  • Support with the management of the eCRM strategy and management of customer segmentation
  • Support with day to day agency management covering SEM, affiliates and display marketing
  • Help maintain and update the central European digital marketing calendar
  • Support in the creation and execution of social media campaigns
  • Support in the day to day optimisation of all digital marketing channels
  • Find suitable partnerships and content partners to grow brand awareness across Europe
  • Liaise with EC content and merchandising teams to deliver strong joined up online marketing campaigns
  • Draft clear and concise copy for marketing purposes. Support with onsite optimisation plan and software in order to improve conversion rate
  • Manage segmentation and flow of all customer data from all channels including, in store, online, marketing promotions
  • Work with wider European digital team to align communication and consistency
  • Providing Support on all aspects of reporting and data collection
51

Digital Marketing Resume Examples & Samples

  • Project manager for digital marketing, internet, intranet, social media, analytics
  • Liaise with business partners in the region who seek to launch a new internet presence
  • Act as web expert / consultant for business partners in the region
  • Actively promote our corporate e-service solutions
  • Create and maintain sites with CQ5 and other tools in Japanese and English
  • Closely collaborate with local and group wide publishing units
  • Gather and document requirements to continuously enhance the systems
  • Liaise with the core team in Zürich to keep abreast of ongoing enhancements
  • Create web analytics
  • Expert for non-western characters
  • 3 to 8 years of work experience in a similar position preferably in the financial services industry
  • Proficiency in Japanese as this role supports the Japanese market
  • Sound expertise and affinity for e-channel solutions
  • Strong interest in trends and developments including social media
  • Good technical understanding of online media applications and tools
  • Usage of Content Management Systems
  • Affinity for front-end design and accessibility aspects
  • Can do attitude and mentality
  • Good collaboration skills in multi-cultural environment
52

Digital Marketing Production Specialist Resume Examples & Samples

  • Producing eNewsletters, email appeals and fundraising pages and forms, landing pages, surveys, etc., using Convio eCRM tool
  • Producing Web content pages and campaign microsites using WordPress CMS
  • Designing layouts and images for email and the Web, and ensuring designs and layouts are consistent with the organization’s overall brand and design
  • Producing and editing images and graphics for use in email and on the Web
  • Participate in and contribute to the development of the department’s overall creative and strategic direction for online fundraising and cultivation campaigns
53

Head of Digital Marketing Resume Examples & Samples

  • Digital Marketing – Partner with Line of Business teams and Marketing to better leverage Digital Marketing as a key strategy for enhancing relationships with Humana members (loyalty) and driving more business (acquisition). This work can include tactics like Display Advertising, SEO/SEM, Web Site Content, E-Mail Marketing, Retargeting, PR, Social Media (FB, Twitter) Blogs, Mobile Media
  • Collaborative Leadership. The Head of Digital Marketing is expected to play collaboratively on an organizational basis. Build and shape a highly-effective, world-class Marketing organization by hiring, training, motivating and setting leadership direction for all direct reports. Continue to nurture a collaborative and member-oriented digital marketing team, cross-functionally, within and across the Reliance business units. Review and enhance, where necessary, all Marketing processes, measurements, information systems, etc., that enable the overall Marketing function to operate efficiently and effectively
  • Brand stewardship. This leader will partner closely with our traditional marketing team to provide digital tactics that support Humana’s overall brand. The company is making major traditional and digital media investments to move to a “branded house” strategy, one centered around wellness and putting the customer first with value based care
  • Define key metrics for Online Marketing activity and regularly convey Marketing effectiveness (ROI) to PFC leadership and other involved PFC functions and departments. Social Media and Search will be particularly important to the overall Marketing mix
  • Candidate must hold a Bachelor’s degree in Marketing or a related business field; MBA preferred
  • Minimum of five years of digital application experience
  • Preferable customer experience focus
  • Minimum of five years of experience leading and developing associates
  • Must have demonstrated success of leading digital marketing strategy and execution from concept to launch
  • Have an entrepreneurial mindset, bias for action and a passion for delivering great customer experiences
  • Agile methodologies including with enterprise-level application development projects
  • Experience driving research and deep customer immersion to garner insights (Focus groups, surveys, Follow-me-home immersion, etc...)
  • Possess well-developed business judgment which permits the creation of meaningful insight from potentially disparate findings. The ability to think creatively about solutions is a key success factor in the role
  • Demonstrate a passion for ownership through a track record of successfully achieving results in an ambiguous work environment. Tenacity and resourcefulness are essential
  • Have strong project management skills, including a proven ability to think end-to-end, establish priorities, manage long-term projects, and manage multiple projects simultaneously. A track-record of achieving results is critical
  • Have superior communications (written/verbal) and presentation skills. The ability to structure a concise, clear presentation of findings, and effectively present this to any level in the organization is a must
  • Strong understanding of digital marketing technologies and trends
  • Established track record leading digital marketing teams
  • Leader with history of success working across organizational boundaries
  • Project management experience as it applies to marketing deliverables
54

Technical Lead, Digital Marketing, IT Resume Examples & Samples

  • Lead the design, development and deployment of new applications, system software, and/or enhancements to existing business applications
  • Ensure that development projects meet business requirements and goals, fulfill end-user requirements, and identify and resolve systems issues
  • Ensure that any new software integration into company systems meets functional requirements, system compliance, security restrictions, and interface specifications
  • Provide related project documents to ensure that project objectives are met; that product designs are well documented and communicated
  • Work closely with BSA/functional and business leads and QA teams in converting functional specifications into detailed design and assist when needed with the creation and execution of test plans
  • Work with key architects and managers to establish and enforce best practices for delivery of high quality software
  • Engage in hands-on, in-depth analysis, review, design, development and debugging of the software
  • Analyze existing programs or formulate logic for new systems, devise logic procedures, prepare flowcharting, perform coding and test/debug programs
  • Work closely with the support organization for maintaining, supporting, and upgrading existing systems and applications
  • 7+ years of hands on experience in a technical programming environment
  • Experience in designing solutions. Ability to document design solutions in effective and presentable manner is must
  • Good experience in TeamSite, OpenDeploy and DataDeploy is must
  • Strong experience in SitePublisher, Livesite Display Services, Livesite Content services and rules framework is must
  • Good experience in scripting languages like PERL, Shell is desired
  • Good understanding of ORM frameworks is must. Specific understanding of hibernate is a plus
  • Good understanding and experience of Spring MVC/Struts framework is must
  • Strong JAVA programming skills is must
  • Good experience on design pattern, UML, OOAD and OOPS is must
  • Good understanding of web services is desired
  • Good understanding and experience in Performance Tuning is desirable
  • Should be able to work on Linux and Solaris servers
  • Should be aware of maven, ant and other build script configurations
  • Should be a self-motivated person, a good team player. Should be able to work independently when needed
  • Should be able to technically guide and provide solutions to other team members
  • Should be flexible to work in a global setup with multiple stakeholders spread across various locations
  • Experience with automated software and system management and development tools
  • Experience designing and developing complex multi-tiered applications
  • Experience working on cross-browser platforms
  • Exposure to project methodology or work structures; understand project lifecycle
  • Knowledge of UI frameworks is a plus
  • Knowledge of System Development Life Cycle Methodologies, Quality Assurance and Testing, Requirements Gathering, and Systems Analysis and Design
  • Strong analytical and problem solving skills with innovative thinking
  • Knowledge of website design best practices is highly desirable
  • Excellent problem- solving skills
  • Technical expert and SME in related field
  • Strong track record of developing web applications, from inception to delivery
  • Highly self-motivated, goal oriented and self-directed
  • Good understanding of databases, networking, security, privacy and compliance
55

Digital Marketing Resume Examples & Samples

  • Bachelors degree in Marketing, Public Relations, or Business or equivalent practical experience
  • Two to three years experience coordinating marketing projects in a digital environment
  • Website design experience
  • Content Management software experience
  • Word processing/Spreadsheets (Word/Lotus/Excel)
  • Adobe Creative suite
  • HTML and CSS
  • Health Care experience
  • Sitecore software
  • SharePoint Designer
56

Director of Digital Marketing for Brand Resume Examples & Samples

  • The Director, Digital Marketing oversees the digital marketing strategy for the Brand, Advertising and PR
  • Increase awareness of brand and products to targeted audiences (external and internal)
  • Increase acquisition funnel—convert digital prospects into leads
  • Responsibility for planning and budgetary control of all digital marketing
  • Partner to develop and grow the social media strategy
  • Evaluating customer research, market conditions and competitor data
  • 5+ years of experience in digital marketing
  • 7+ years of professional experience
  • 5 years of experience in Financial Services marketing
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Demonstrable experience in setting up and optimizing Google Ad words campaigns
  • Demonstrable experience in curating and creating content for financial services syndication partners Experience creating a digital marketing strategy and budget plan
  • Strong presenter, experience presenting ideas to department heads
  • Collaborator, proven experience bringing multiple stake holders together to move project to an end result
  • Well versed in SEM/SEO, Multivariate testing, CRM and analytical reporting
  • Technical aptitude – ability to partner with Digital Delivery Partners, Customer Insights and IT
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, affiliate programs, and/or display advertising campaigns
  • Demonstrable experience with managing digital agencies
  • Experience in optimizing landing pages, microsites and user funnels
57

Digital Marketing Assistant Resume Examples & Samples

  • Use social media to monitor, respond, and engage within corporate branding standards
  • Use digital marketing channels (including, but not limited to, e-mail, SMS, etc.) to communicate sales and promotions to customers
  • Interacts with customer directly to promote brand and settle disputes gracefully
  • Brand advocate and supporter of the NEX community, responsible for externally engaging in conversation with our customers
  • Skilled at understanding, selecting and utilizing the right digital marketing tools
  • Monitors and engages social media channels. Enforces strict standards in regards to timelines, respect and helpfulness to our customer
  • Communicates company success stories as it relates to digital media
  • Monitors the NEX e-mail list for hygiene/quality control, ensuring that adds, changes, and deletes are being processed accurately; implements corrective action as needed
  • Works closely with the Marketing Communications Coordinator, E-Commerce to organize and plan content and offers for digital communication with customers
  • Works closely with the Marketing Communications Coordinator, E-Commerce to communicate procedures/policies for digital communications sent to customers on behalf of stores; coordinates the creation, approval, and sending of digital communications
  • Tracks, analyzes and reports on performance metrics for digital marketing campaigns
  • This is a job/grade progression position. Incumbent may progress non-competitively to JBN 5397, Digital Marketing Specialist NF-4 position (#5397) as determined by management but not before completion of one year at the NF-3 level
58

Digital Marketing Team Lead Resume Examples & Samples

  • Focus, motivate and inspire the team in a goal and results orientated way by driving optimum individual and team performance in order to deliver against agreed KPIs and targets
  • Act as a point of referral for complex and escalated Digital queries
  • Conduct one to one's with team members to assess performance against objectives
  • Carry out weekly evaluations to ensure consistency and adherence to all regulatory requirements and best practice in customer engagement
  • Provide leadership, support and development to members of the team and build on the strengths of the team members that drive optimum performance
  • Oversee and manage the day-to-day operation and workflow of the team
  • Create a learning environment to ensure the transfer of knowledge and insight
  • Ensure that all client SLA targets are met, including aspects of: Meeting Client SLA's, Performance Management, People Management, Transition Management
59

Director of Digital Marketing Resume Examples & Samples

  • Customer centric. Passion for the Sporting Traditions Lifestyle a plus
  • 6+ years of digital marketing experience as a channel/program manager, 3+ years managing direct reports
  • Previous hands on experience in one or more digital marketing functions. Has “grown up” in the digital space for a good portion of their career
  • Management experience of a small or mid-size team
  • Ability to grow professionally as the business grows
  • Strong network of external peers and experts in Digital Marketing
  • Never ending curiosity and love of learning. A passion for new technology and digital marketing
  • Experience in a multi-channel retail environment a plus
60

Director of Digital Marketing Resume Examples & Samples

  • The Director, Digital Marketing oversees the digital marketing strategy for the Institutional Business
  • Develop digital marketing strategy, KPI’s, execution, calendar, and status reporting
  • Devising strategies for acquisition (drive online traffic to various digital properties: owned, paid, earned)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Experience creating a digital marketing strategy and budget plan
  • Experience managing a digital ad budget
  • Operationalization of market research and customer analytics
  • Results oriented ability to execute and deliver on plans
  • Proven innovator, especially using digital channels
61

Specialist, Digital Marketing Resume Examples & Samples

  • Grow and maintain artists’ social network audiences
  • Grow and maintain artists’ fan databases
  • Identify and execute marketing opportunities with new technologies and partners
  • Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships
  • Assist in the creation of content strategies, editorial calendars and publishing schedules
  • Identify and research high impact content types to drive maximum reach and engagement for artist sites
  • Collaborate with management and digital marketing managers and Product managers to coordinate band-originated site content
  • Maintain band “voice” in all outgoing communications
  • Develop and execute plans to highlight and stimulate user-generated content
  • Manage ongoing quality assurance of artists’ online presences
  • Research, gather, plan and post compelling content that supports the voice, tone and style of our artists
  • 5 - 2 years digital content management experience including social media messaging and email marketing
  • Experience with photo and video editing tools
  • Bachelor's degree required; journalism/writing experience strongly preferred
  • Must have a solid understanding and passion for digital innovation and an ability to apply it to music marketing
  • Must have a solid understanding of and demonstrated passion for music
  • Superb writing, editing and communication skills
  • Excellent attention to detail and a high level of organizational ability
  • Energetic, efficient and able to work independently under pressure
  • Must be able to think and act quickly; thrive in a collaborative, deadline-driven environment; and set and meet deadlines
  • This role requires a high degree of creativity, energy, innovation and flexibility
  • The ability to build and maintain relationships with a wide range of stakeholders is essential
62

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • 20% 1. Keeping Schedules: Schedules meeting with internal and external parties, and keeps the schedule of the head of the department up to date with daily changes
  • 30% 2. Phone and written communication: Answers phones and follows up with the correct people on phone and/or email
  • 20% 3. Office Management: Ordering supplies and other regular needs of the team. This includes any team meeting that needs to be schedule and performing duties like taking regular meeting notes
  • 20% 4. Other Office Processes: Including processing invoices, filling out travel authorizations and other necessary Sony business processes
  • 10% 4. Other Project Work: Executing project work for various movie campaigns on an as-needed basis
  • Studio / Creative / Media Agency experience a plus
  • Self-starter with high level of initiative
  • Must have an open communication style which takes into account managing expectations with multiple stakeholders
  • Strategic critical thinker who also has a high attention to detail
  • Work collaboratively in a team environment
63

Digital Marketing Summer Intern Resume Examples & Samples

  • Conduct competitive research as needed and provide reports/summaries to team
  • Create copy content for consumer facing marketing communication
  • Gather and help analyze digital/social marketing data·
  • Contribute to messaging for product descriptions, paid media and other brand collateral, while helping to maintain copy guidelines
  • Stay up-to-date on industry trends by monitoring applicable news sources ranging from Women’s Wear Daily to Mashable ·
  • Support the marketing team as needed in the day-to-day execution of campaigns/programs
  • Produce a final deliverable for a project to be determined that helps contribute to achieving a business objective
  • Current student at 4-year college/university (junior standing orabove preferred)
  • Marketing, communications or English majors preferred
  • Must have exceptional writing skills (writing sample requestedfrom all candidates)
  • Available 4 days per week
  • Beauty/fashion experience a plus
  • Strong organizational skills with ability to multi-task in afast-paced environment
  • Experienced researcher who can find answers and track downinformation
  • Ability to work independently and follow through
  • Creative and proactive problem solver
  • Excel andPowerPoint skills
64

Specialist, Digital Marketing Resume Examples & Samples

  • Assist Digital Marketing Managers and Directors with creating campaign calendars and schedules across all appropriate social channels
  • Create and assist with social commerce campaigns in support of in-window WBHEG titles in market
  • Research Home Entertainment Film culture and fan communities to assist with social strategy and developing the social voice on various platforms
  • Obtain or develop creative assets for social media campaigns
  • Manage the process of creating new social accounts/pages and merging existing unclaimed pages for WB titles specific to campaigns
  • Maintain relationships with all key contacts at social platforms for collaboration and knowledge of best practices
  • Monitor and report on KPIs of social engagement and coordinate with the Analytics team for identifying trends, making recommendations for sales strategy and creating reports
  • Create and maintain reports and presentations for internal and external partners
  • Shared administrative support for department
65

Associate Director HCP Digital Marketing Resume Examples & Samples

  • 30-40%
  • College degree is required
  • 5-7 or more years of pharmaceutical (or broader Healthcare) commercial experience is required
  • 2-4 or more years of HCP marketing experience is preferred
  • 2 or more years of field Sales experience is preferred
  • MBA or master’s level degree is preferred
  • 2-4yrs Digital marketing experience is strongly preferred
  • Experience developing or implementing HCP focused programs
  • Neuroscience therapeutic area experience/knowledge is preferred
  • Demonstrated success in collaborating across an organization to implement programs and/or tactics supporting brand objectives
  • Basic knowledge/experience regarding brand positioning, branding, message development and campaign development is expected
66

Digital Marketing Trainee Resume Examples & Samples

  • Strong attention to detail; ability to quickly grasp new concepts
  • Proven interest in the international field
  • Must be able to work 40 hours per week
67

Digital Marketing Executive Resume Examples & Samples

  • To deliver planned and ad hoc web based campaigns & projects as established by the business during the year
  • To deliver online solutions on third party websites, as indicated by the digital marketing strategy
  • To be proactive in the ongoing maintenance of the European websites, by spotting opportunities, updating content as and when required and making recommendations on content and features
  • To support the on-going maintenance of the European Bond Vigilantes blog (powered by Wordpress)
  • To provide advice and guidance on usability and online best practice
  • To analyse the performance of digital campaigns, working closely with the agency
  • To keep the web editorial calendar planning log up-to-date (together with the rest of the Digital team)
  • To support on the implementation and delivery of briefs, working together with the Content Management Team, ensuring adherence to usability, accessibility and web best practice guidelines
  • To maintain publishing procedures, ensuring all processes are followed and any new pages/sites are fully checked at each stage of the process
  • To ensure that any International Digital activity is in line with brand guidelines and fits with the overall Digital web strategy
68

Young Graduate Digital Marketing Resume Examples & Samples

  • You are responsible for the online content management strategy of all brands
  • You are responsible for the e-merchandising of our e-commerce & e-retail brand boutiques
  • You manage the social media strategy
  • You build and execute the CRM strategy
  • You support & execute the Search Engine Strategy (SEA & SEO)
  • You analyse and report on the online performance of ours brands and their competitors
  • You analyse and report on consumers’ needs, shifting market trends and innovations
  • You work in close collaboration with the marketing, PR & sales teams, the logistics and finance team
  • You train marketing teams in your fields of digital expertise
  • You manage the relationship with our advertising agencies, both nationally & internationally
69

Head of Digital Marketing, Citi Private Bank Resume Examples & Samples

  • Citiprivatebank.com
  • Develop and manage the rebuild of the public website in conjunction with external vendors, stakeholder businesses, and the compliance, legal and technology teams, all within agreed upon budget and timeframes
  • Ensure that the experience is client centric, engaging, differentiated and also consistent with other CPB digital platforms
  • Own and be responsible for the site once built, specifically
  • To both clients and internal events (eg touchscreens for presentations, incorporating videos etc)
  • Ensure that all speakers are trained and comfortable in delivering content using the new technology
  • Working under direction of Global Marketing Head and with senior business leadership, technology and L and C teams
  • Own the public website
  • Own the digital delivery of Global Marketing Programs end to end
  • Extensive experience in digital delivery and digital client engagement programs
  • Experience working for a private bank or dealing with high end clients
  • A proven track record and understanding of all disciplines in the marketing mix
  • Complete understanding of financial products and services
  • Proven ability to understand and interpret relevant compliance and brand guidelines
  • Additional qualification/s in marketing, communications, finance, investments will be considered favourably
  • Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience
70

Digital Marketing Resume Examples & Samples

  • Ability to work independently and deliver results with and without supervision
  • Ability to learn new tasks quickly
  • Highly creative
  • Good problem solving skills and ability to work in a fast paced environment to deliver results within deadlines
  • Ability to produce desired results on all the parameters of project delivery: quality, cost and time
  • Motivated to work on routine as well as creative tasks
  • Self driven with good negotiation skills
  • Ability to work as a team member
  • Must have zeal to take up challenges
  • Must be comfortable using social media platforms such as facebook, twitter and LinkedIn
71

Head of Global Digital Marketing Channels Resume Examples & Samples

  • Develop digital marketing channel and channel mix strategies and direct agencies/vendors in alignment with those strategies
  • Identify and document best practices for how digital channels should be leveraged
  • Evaluate and select agency resources and tool providers
  • Negotiate global relationships with agencies, publishing partners and tool providers
  • Lead global evangelism and digital marketing channel adoption
  • Identify digital marketing trends/innovations and bring ideas forward to the Global Consumer Marketing Digital Rapid Innovation teams or Regional digital marketing teams for testing/proof of concept
  • Serve as a resource globally and lead a team of digital marketing channel technical experts who serve as subject matter experts
72

Administrator, Digital Marketing Resume Examples & Samples

  • Assists with asset management, including tracking asset availability and providing assets to vendors and territories per supervisor’s direction
  • Supports creative team on bespoke asset requests for international team and territories. Provides film specific photo pulls when necessary
  • Works with vendors to coordinate the creation and specifications of international advertising units. Reviews draft with Director and Manager(s) for final approval. Uploads advertising units to system for territory use
  • Works with copy writers to coordinate the creation of international written materials. Reviews final quiz questions with Director and Manager(s) for final approval. Uploads written materials to system for territory use
  • Administers international ticketing widgets for all theatrical releases, including polling markets for use and working with the vendor to provide assets
  • Updates Worldwide Release Date pages and ensures websites are updated with the correct links in a timely manner
  • Assists in maintaining budgets, including budget reconciliation and liaising with worldwide teams to ensure budgets are maintained
  • Processes all SOWs for invoicing
  • Supports Managers’ in managing vendors and localization teams to finalize copy decks. Provides updated copy decks to the territories and tracks feedback, and submits completed decks to vendors
  • Assists Managers’ to poll markets for interest in programs
  • Works with vendors to track QA progress on specific projects independently or directed. Ensures international technical specifications are up to date and shares with vendors at the kick off of each project
  • Assists Managers’ in maintaining production calendars and tracks timing for development of campaigns, including websites, features, games and ad units
  • Updates reports and documents, including title specific reporting and weekly status documents that are shared with territories. Creates campaign overview and presentation decks. Creates Wrap Reports for post-campaign analysis
  • Updates internal documentation on programs done in local markets
  • Reviews and provides feedback on creative and proposals from international territories in conjunction with the VP, Directors and Managers of the Digital Marketing team
  • Tracks URL registration requests and request URLs as needed
73

SVP, Digital Marketing Group Manager Resume Examples & Samples

  • Facilitate, promote, support the adoption of test-and-learn culture
  • Operate as the subject matter expert on web analytics, reporting and web optimization initiatives
  • Evaluate performance for digital testing initiatives (leveraging and make strategic recommendations on future tests (i.e. opportunities to build on tests…)
  • Partner with the internal Site Catalyst tool owners to create holistic dashboards that organize and present data that supports key stakeholder goals and objectives for all marketing campaigns across Citi Cards N.A. sites
  • Support ad hoc reporting as needed, and when necessary perform complex analytic studies that combine multiple tools and data sources and types to extract insights from various campaigns and A/B and multivariate tests
  • Maintains a close working relationship across various functional areas – Marketing & Internet, Scoring, Credit Policy and Decision Management – in ensuring timely response to business needs and requests
  • Evaluate gaps in measurement capabilities
  • Promote collaboration and manage digital vendors and their respective Citi managers
  • Support and guide test ideation for Test&Target onsite tests
  • Ensure accurate documentation of requirements, project plans, and testing artifacts
  • Partner with the Global Adobe Analytics team to ensure coverage and consistency across Citi Cards and vendor managed sites
  • Using strong analytical skills and a deep understanding of web analytics tools provide insights as well as recommendations to enhance use of digital tags and tracking implementation on the Cards’ sites
  • Partner with Enterprise Marketing Solutions team to ensure any Cards IT development is done in concert with the larger analytic requirements
  • Provide recommendations to management regarding infrastructure, operating guidelines and procedures, audit and business reporting, and timely issue resolution
  • Understand the business process and technology solutions, translate business needs into IT requests and actively engage with IT as the solution gets developed
  • Engage with IT and outside vendor in coordination of the testing strategy, including end-to-end user testing of new solutions
  • Lead process re-engineering efforts to utilize the new tracking and testing capabilities
  • Manage multiple teams of Database staff including budget, planning, and compensation and performance matters
  • Exercise control over resources, policy formulation and planning
  • Enforce appropriate actions in terms of adhering to corporate and legal security guidelines as it relates to both information and data transfer
  • 10+ in a digital analytics positions or online test analysis experience –including expertise in web analytics tools and reporting (must have experience with Adobe)
  • 10+ years strategic business analysis; aptitude in displaying and communicating technical/analytical information to non-technical constituents
  • 5+ years experience with overall project responsibility for large-scale projects
  • 5+ years leadership experience with coaching and leading a team
  • Strong understanding of tagging processes including marketing/campaign coding, digital marketing, and site performance metrics (Adobe SiteCatalyst - preferred)
  • Understanding of data challenges: digital data differences, QA, database match, record identifiers/keys, import/export big datasets, file formats, usage rights and compliance
  • Understanding of databases including some SQL experience
  • Understanding of measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display and social
  • Exposure to A/B and Multivariate testing methodologies; as well as experience with website optimization tools for testing, e.g. Adobe Test& Target, Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc
  • Experience with SAS and UNIX preferred
  • Experience managing technology vendors and partners
  • Experience analyzing marketing efforts, supporting financial forecasts and familiarity with credit card
  • Ability to form partnerships with various stakeholders (product managers, CRM, Development etc.)
  • Previous role in managing digital marketing campaigns
  • In depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics)
  • Conversant with current trends, tools, vendors, and solutions in digital marketing. Site optimization projects exposure is a plus
  • Understanding of anonymous web media and data tracking technologies
  • Strong experience with end to end Adobe Analytics and Adobe Test&Target implementation
  • Experience with tag management tools such as Ensighten or Tealium
  • Experience creating and maintaining operational data quality monitoring processes
  • Excellent communication skills, detail-oriented, and possess the ability to interact with all levels of end users and technical resources
  • Highly motivated/self-starter with a sense of ownership, willingness to learn, high degree of curiosity and desire to succeed
  • Excellent prioritization skills and the ability to work well under pressure
74

Manager, International Digital Marketing Resume Examples & Samples

  • Primary point person who collaborates with international product managers to develop and execute full online marketing plans for a diverse roster of artists
  • Work with affiliate marketing teams to create online advertising and social media outreach campaigns in support of international artist promotional trips
  • Lead and coordinate digital advertising campaigns for artists and projects
  • Coordinate content premieres to ensure maximum exposure worldwide
  • Provide audio and video assets and player codes to countries for local premieres
  • Eliminate the duplication of marketing efforts around the world by centralizing and sharing tools among the markets
  • Attend and participate in meetings, brainstorm sessions and conference calls with local country marketing teams
  • Work closely with domestic digital marketing counterparts to maximize US online marketing plans internationally
  • Interface with artists, artist managers, third party partners, and vendors
  • Co-manage the Sony Music corporate social media accounts, including the Facebook, Twitter, Google+ and Pinterest accounts
  • Distribute project-related online tools and assets to each international market
  • Maintain relationships with key international promotional partners including music portals, video and music websites, and any other partners appropriate to market and sell music online
  • Assure that all local country-marketing teams and their partners get the assets and attention they need to execute effective promotions
  • Manage all aspects of international contesting, including the collection of terms and conditions from participating territories
  • Collaborate with production to create international splash pages, social network enhancements, players, banner assets and other tools that drive site traffic, and build artist loyalty internationally
  • Work with sales teams at the label and country level to maximize retail promotional opportunities/support retail initiatives
  • Manage artist website/social networks updates for international artists. Coordinate information flow from country marketing teams to managers/artists/estates
  • Collect, analyze, research and distribute analytics reports to the team using systems such as Next Big Sound, Google Analytics, and Omniture
  • Use analytics information to identify campaign targets for international online campaigns
  • Modify artist newsletter templates to be global-friendly and distribute templates to territories for local mailers
  • Create and implement campaigns to increase artist databases; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
  • Manage interns when applicable
  • 3-5 years experience in music industry. Digital and/or International experience highly preferred
  • Thorough understanding of the international music marketplace
  • Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
  • Must be experienced and skilled performing in a liaison role between artists/artist management teams, our foreign affiliates and domestic label teams using tact, persuasion, timing and facilitating direct communication when appropriate while retaining trust of all parties
  • A team player that is not afraid to roll up his/her sleeves to help out the team
  • Understanding of the social media space
  • Must be highly organized and capable of developing and keeping to a project timeline
  • Bachelors degree preferred
75

Digital Marketing Executive Resume Examples & Samples

  • Ideally have a digital marketing or business related qualification
  • 1-2 years of experience in a similar role
  • Use social media such as Twitter, Linkedin, Facebook, Google+ Professionally*
  • Experience with Google analytics and other online marketing tools and techniques
  • Ability to produce engaging copy
  • You need to have the ability to demonstrate digital marketing experience - websites, social media, email, search marketing, analytics and reporting
  • Fluency in a second European language (advantageous)
  • Strong team work
  • You will need to have strong administrative and organisational skills and the ability to work on your own initiative where necessary
76

Administrative Assistant, Digital Marketing Resume Examples & Samples

  • Schedule meetings
  • Note taking at meetings
  • Shipping
  • Expenses
  • Develop presentations and other key marketing written materials. Must be skilled in developing and designing Power Point presentations
  • Manage invoice coding and tracking in the yearly budget and serve as department contact for incoming/outgoing invoicing. Submit invoices to accounting
77

Senior Manager Technology & Analysis Digital Marketing Resume Examples & Samples

  • Under the direction of the Director, play a key role in the development and management of online and mobile technology projects for the Bank's Digital Marketing initiatives by
  • Liaising with technical staff to ensure proper prioritization of projects from a systems resourcing perspective
  • Developing and refining requirements for those projects where a significant technical aspect is a major part of the project
  • Designing a project plan to address these requirements within budgetary and timing constraints
  • Assisting in the preparation of a business case to obtain needed funding, if required
  • Consulting with internal systems development personnel on all aspects of the project, including feasibility, complexity, timing, issue resolution
  • Managing the project through to timely completion by working with external developers and/or internal development as well as operations departments to ensure the required content is developed, tested and implemented consistent with the Bank's Internet and operating standards
  • Being the primary contact within marketing for establishing domain guidelines and marketing URLs
  • Regularly evaluating public Internet systems to ensure they are up-to-date, secure, reflect current standards on the Internet and meet business requirements, and proactively recommend remedial action where necessary
  • Working with outside vendors and external partners to provide project direction for outsourced projects and resolving escalated issues
  • Seeking, identifying, researching and analyzing industry best practices and emerging trends, competitive activity, leading edge opportunities, past campaigns, other marketing initiatives, to identify digital marketing execution strategies and tactics
  • Investigating and responding to inquiries and suggestions from customers, the Office of the President, and other internal partners
  • Being the primary liaison within Marketing for matters relating to online security and working with the Scotiabank's Security and Certificate teams to ensure sites have valid certificates in place, have been scanned and vulnerabilities addressed in a timely manner
  • Manage the support and enhancement of the Scotiabank.com content management system by
  • Acting as the lead liaison with the Bank's Information Technology & Solutions (IT&S) organization on all infrastructures, environments, related to digital marketing
  • Leading discussion with senior technical staff to develop standards for the digital business by balancing new technologies, risks and customer expectations and needs
  • Influencing internal stakeholders on the rationale/benefits behind the standardization of digital technology platforms and, when necessary, ensuring compliance with these standards
  • Investigating/responding/resolving problems with connectivity, functionality or efficacy of the content management system
  • Writing requirements for new enhancements to the content management system as may be needed from time to time
  • Liaising with IT&S to have enhancements developed, tested and promoted into the production environment
  • Maintaining a superior knowledge of content management methodologies, theories and technologies
  • Leading the continuing evolution of the standards to ensure that they meet customer and Bank requirements, are competitive and take advantage of new opportunities in the market
  • Seek out, develop and own profitable relationships with external technology experts/providers
  • Manage the reporting and website analytics activities of the Digital Marketing group by
  • Providing direction to the team in maintaining the web reporting system, including proactive management of major changes to the site structure
  • Ensuring the monthly statistics and dashboard reports are downloaded and processed in a timely fashion
  • Ensuring ad hoc reports for stakeholders regarding the traffic on the web sites are delivered in a timely manner
  • Working with the Digital Media group and external media buying agencies to measure campaign success based on predefined KPIs
  • Meeting regularly with other analytics groups within the Bank to ensure that common standards are adhered to
  • Maintaining a superior knowledge of web site reporting methodologies, limitations, and technologies
  • Manage the test and targeting activities of the Digital Marketing group by
  • Managing the relationship with the service provider to ensure tests are developed in timely manner and according to established online standards
  • Providing reporting and analysis on tests as well as proving recommendations on future tests
  • Working with other Test and Target groups within the bank to ensure alignment on tests and identify cross-sell opportunities
  • Presenting proposals to business lines with recommendations on rollout; influencing key stakeholders and business partners in the acceptance of test proposals
  • Lead, motivate and manage a high performance team of digital marketing specialists by
  • Contributing to development of a high performing team and work environment
  • Developing and coaching of a high performing team and work environment
  • Initiating appropriate training sessions and courses to develop strong skills within the team
  • On-going staff coaching meetings
  • Managing the team's HR details including contract renewals, performance reviews, discussions
  • Reporting and providing updates on milestones and progress on initiatives
  • Monitoring effective benchmarks for measuring the impact of Digital Marketing programs, and analyze, review, and report on effectiveness
  • Recruiting high potential management candidates as required
  • Developing staff by sharing knowledge/experience and providing opportunities for staff to share responsibility for achieving business objectives/goals
  • Staying informed on industry trends with regard to talent development, availability and retention with regard to direct and digital marketing resources
  • Assist the Director in the formulation of objectives for the Banks public Internet services by
  • Researching and reporting on Internet services offered by competitors and other Canada/U.S. leaders in the development of Internet services
  • Monitoring trends in web site design principles and evaluating the Banks sites vis a vis these standards
  • Researching and evaluating market opportunities as well as problem areas
  • Maintaining knowledge as to the objectives of major competitors for the delivery of electronic financial services
  • Supporting other strategic Internet developments when required
78

Director of Digital Marketing Resume Examples & Samples

  • Devise and implement the eCommerce Acquisition and Retention strategy and channel planning for adidas US
  • Responsible for the phasing and management of a multi-million dollar eCom Channels budget
  • Responsible for top and bottom line growth of our Acquisition and Retention programs to achieve sales, ROI and total contribution goals
  • Leadership and management: recruit, build, manage and motivate a team of experts responsible for managing our day-to-day operations to meet KPIs and customer acquisition goals. The Channels managed by this team are responsible for +/- 70% of the 30 day last click revenue on adidas.com/us
  • Manage our external digital agencies to meet agreed targets
  • Work cross-functionally with Buying, Planning, UX & Site Optimizations, Site Operations, Visual Merchandising, Analytics teams and Brand Marketing (Marketing Activations, Brand Media teams, the Portland based BUs and Newsroom) to create synergies and explore and exploit opportunities
  • Drive testing, reporting, optimisation and analysis on Channel performance to identify key levers and opportunities for improvements
  • Monitor Acquisition and Retention trends, best practices, technologies and techniques to evolve and develop the management of these Channels
  • KPIs: traffic, revenue and cost of sale targets
  • Ambitious and results and profit oriented
  • Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. You live and breathe it. Comfortable with the rapid evolution of (marketing) technology and are excited to continue to develop and enhance your knowledge, skills and experience. Experience with attribution modelling is a plus
  • Enjoy building, refining and scaling key processes
  • Fast and independent learner and worker, a self-starter that enjoys taking initiative
  • Ability to handle complexity and remain mature, responsible and calm under pressure
  • Logical thinker, able to synthesise knowledge, data and experience to develop and communicate solid conclusions and recommendations
  • Strong time management, organizational, planning and prioritisation skills
  • Diligence, accuracy, attention to detail and a strong work ethic
  • Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics & Adobe Analytics); you possess strong quantitative and qualitative analytical skills
  • Ideally have had experience working internationally and in settings requiring cross-cultural sensitivity
  • Bachelor or Master degree required, with 8+ years hands-on channel experience
  • Experience leading, managing and motivating others, both directly and indirectly. Proven experience recruiting, building and developing winning teams
  • Experience in planning and managing large budgets across channels while achieving high volume growth targets
  • Excellent English language skills
79

Digital Marketing Executive Resume Examples & Samples

  • B.A./B.S. or equivalent
  • 3-5 years web marketing experience, preferably gained in the events industry
  • Excellent campaign tracking, reporting and analytical skills at campaign and customer level
  • Quality control of marketing outputsIT
  • Expertise in social media platforms, e.g. Facebook, Twitter, LinkedIn
  • Microsoft Office proficiency; familiarity with Salesforce.com and Eloqua
  • Website management and analytics
  • Database management
80

Senior Associate, Digital Marketing Resume Examples & Samples

  • Content Management—with the recent launch of Chase.com/For Business, this candidate will manage the content strategy and calendar for the News & Stories featured here for the small business audience. Responsibilities include
  • 5-7 years in Marketing or a related field
  • Passion for the small business client
  • Experience managing a content strategy, preferably working for leading companies at national/global scale in multi-line-of business organization
  • Experience with digital responsibilities within a consumer/small business experience a plus
  • Demonstrated cross-functional project management skills
  • Superb communication skills
  • Experience with and knowledge of display advertising
  • Proven ability to develop and maintain strong relationships with colleagues, internal/external clients and vendors
  • Desire to work on a fast-paced team that is focused on driving change
81

Senior Manager, Head of Digital Marketing Resume Examples & Samples

  • Planning– Establishes strong collaboration with a broad range of Business partners (including Customer Value Management, Proposition and Asset Leads, etc.) as well as with a range of local and global Marketing partners, to devise and establish a comprehensive digital infrastructure to attract, retain and grow value of HSBC’s customer base. Areas of focus include
  • Control– Leads direct reports and external partners (advertising agencies) ensuring all online marketing efforts are consistent with HSBC’s digital/brand guidelines and values. Ensures compliance with local control processes, laws and regulations
  • Collaboration– Partners with local marketing functions (Customer Strategy & Insights, Planning Effectiveness & Governance, Business Risk & Control Management, Segment and Assets Marketing) as well as with Group Marketing to ensure channel and capability developments are fully aligned with local, NA and global priorities
  • Leadership– Provides thought leadership, guidance and coaching to direct reports (marketing managers and coordinators) to drive increased employee engagement and effectively manage talent and career development
  • Minimum ten years of proven digital marketing experience, online channel and capability development experience strongly preferred
  • Developed managerial capabilities as demonstrated by project leadership skills; breadth of strategic thinking; business acumen and successful staff management. Minimum five years people management experience or equivalent
  • Innovative thinking, strong planning, analytical and decision-making skills. Proven experience managing complex capability developments
  • Ability to effectively influence and communicate across various business lines and units at senior levels within the organization. Skilled at establishing effective partnerships, influence/gain buy-in, and build trust with internal business partners
  • Demonstrated ability to lead and respond positively to change, demonstrate flexibly when addressing shifting or competing priorities
  • Bachelor’s degree in marketing or business related field or equivalent experience. Masters degree in Business strongly preferred
82

Digital Marketing Assistant Resume Examples & Samples

  • Brand advocate and supporter of the NEX community, responsible for engaging in conversation with our customers through digital marketing channels in order to provide Premier Customer Service and to promote the NEXCOM enterprise. Enforces strict standards in regards to timelines, respect, and helpfulness to our customer
  • Monitors the NEX email program for hygiene/quality control, implements corrective action and industry best practices as needed
  • Works cross-code/departments to advocate and promote enterprise/store initiatives through digital marketing communication. Coordinates the creation, approval, and sending of these materials
83

Digital Marketing Executive Resume Examples & Samples

  • With input from portfolio teams, planning and delivering coordinated social media campaigns including Facebook, LinkedIn, Vine, Twitter, Pinterest, and Tumblr
  • Deliver multi-step email marketing campaigns; preferably through Marketo, executing A/B and multivariate testing on emails and landing pages to continually maximize performance/ROI
  • Monitoring web analytics and social marketing management apps to optimize the experience of our digital channels
  • E-commerce management including merchandising, on-site and off-site, SEO optimization etc
  • Web copy writing, editing, optimisation and proof reading
  • Ability to implement web advertising campaigns including PPC, Facebook, Twitter, LinkedIn Ads etc
  • With input from portfolio team, create events content plan and schedule
  • Strong demonstrable experience in a Digital marketing Role
  • Demonstrable hands-on experience of managing social media channels
  • Strong marketing message development and validation skill set
  • Working knowledge of Marketo, marketing automation platform or similar technology
  • Working knowledge of Magento or other Web CMS system
  • Excellent written and verbal communication skills, including the ability to write copy
84

Digital Marketing Month Industrial Placement Resume Examples & Samples

  • Content creation; liaising with key stakeholders to provide content to be used in email marketing, on the brand site and on social media platforms
  • Running Customer Relationship Management (CRM) campaigns; interpreting, testing and improving results to ensure campaigns run as best practice
  • Search Engine Marketing; managing and reporting on Paid and Organic search performance
  • Managing social media presence; sharing and interpreting results
  • The Body Shop® is also offering a role for a Social Media internship; support the running of their Social Media profiles and campaigns for the UK market
85

Director, Int, Digital Marketing Resume Examples & Samples

  • Act as the main point of contact within the Walt Disney Studios’ theatrical marketing department for all International digital coordination on social media, content distribution and overall strategy
  • Work with the domestic digital and overall marketing teams in order to present and coordinate the studio’s marketing plans and digital strategies to dozens of markets and territories across the world
  • Work, drive and collaborate with local markets on their digital plans locally as to ensure that we are developing world-class marketing campaigns around the globe
  • Serve as the studio’s in-house expert on emerging International platforms, technologies and digital strategies throughout the world
  • Work with the domestic digital and overall marketing teams in order to negotiate and execute global partnerships
  • Oversee creation and localization of digital creative assets
  • Oversee the crafting and delivery of digital content calendars
  • Provide the teams both domestically and internationally with overviews of how our films’ content and digital executions are performing on a global scale
  • Work closely with the studio’s asset security team to ensure that our content is released in the most secure ways possible
86

Digital Marketing Capabilities Innovator Resume Examples & Samples

  • Translating Citi’s vision for personalized cross-device experiences into functionality, infrastructure, and design requirements
  • Supporting a test-and-learn agenda aligned to Citi’s digital marketing vision
  • Participating in vendor evaluations for ad servers, decision engines, DMP partners, content management systems, and other marketing technologies
  • Serve as marketing technology and digital capabilities expert for Citi’s owned web properties
  • Liaise with product marketing, decision management, marketing information management, and technology teams to define requirements for new marketing capabilities
  • Think through end-to-end process impacts of marketing and technology changes to ensure seamless delivery of all new capabilities
  • Educate Onsite Marketing peers on how to leverage site-side changes to improve creative, targeting, and merchandising strategies
  • Define and champion development roadmap among marketing colleagues and business leaders
  • Participate in vendor evaluations and provide a point of view on how to further develop an intelligent marketing ecosystem
  • Track industry trends and bring new ideas to the table, especially for mobile
  • Contribute to Citi’s broader digital culture transformation as a steward of digital excellence
  • 5+ years of experience in digital marketing with a focus on marketing technology and digital capabilities
  • 5 years of experience supporting cross-functional projects across the end-to-end project lifecycle
  • Strong knowledge of interplay between data, technology, and marketing best practices
  • Demonstrated knowledge of responsive design, ad servers, predictive modeling, DMPs, DSPs, and best practices for backend web architecture
  • Impeccable collaboration skills and ability to influence cross-functional partners without direct authority
  • Experience using marketing data and analytics
  • Extremely rigorous attention to detail
  • Practical problem solving and strategic thinking
  • Familiarity with Agile methodology a plus
87

Director of Digital Marketing Resume Examples & Samples

  • Bachelor's degree from an accredited university in the field of communications, digital media, marketing, or journalism preferred or equivalent work experience
  • Video concepting, scripting, producing and editing
  • Supervise on/off-site video shoots; drafting of all required contracts, scripts and other logistical deliverables as needed; follow up on editing , approval, promotion, archival process
  • Proficiency in Adobe Creative Suite (Premiere, Photoshop, Illustrator), After Effects, Apple Final Cut, webinar editing via Camtasia; Microsoft 365 Suite, Hootsuite, Facebook, Twitter, YouTube, Instagram, Pinterest, Slideshare, LinkedIn
  • Train others how to collect, create, and effectively use multimedia content in marketing efforts
  • Outstanding deadline management, ability to multi task in a fast-paced, evolving environment
  • Ability to travel 10-15% as business needs dictate
88

Manager, Rock / Pop Digital Marketing Resume Examples & Samples

  • Work with artists, managers, marketing and key label executives in order to develop compelling and powerful online marketing strategies for artists on Atlantic and the label’s associated labels
  • Construct community/fan-building initiatives. Examples of online involvement include: fan recruitment through artist socials and email lists, best practices and meta data optimization for content uploaded to social media sites, and creative campaigns and contesting to incentivize fan engagement
  • Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests), optimized for each distribution network/channel
  • Provide ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online, with measured KPIs to validate success of each campaign
  • Build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
  • Brainstorm, budget, and execute effective online advertising campaigns for artists, creating a strong presence in the desired target market and community
  • Work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively
  • Assist in the creation of artist editorial and content calendars
  • Broad knowledge of contemporary music scene and lifestyle
  • Full awareness of where these music and lifestyle communities live online
  • Working knowledge of popular graphic design applications including Photoshop/ImageReady/Final Cut/iMovie and other similar tools
  • Working knowledge of HTML
  • Knowledge of standard office programs including Microsoft Word and Excel
  • Experience writing and editing music copy
89

Mgr, Vending Digital Marketing Resume Examples & Samples

  • Identify the consumer / customer / bottler improvement & optimization opportune of card base loyalty program
  • Develop plans and coordinate with stakeholders including marketing, finance and bottlers to realize the changes of card base loyalty program
  • Coordinate with marketing and develop strategy for new promotion programs to run on new loyalty platform
  • Develop plans and coordinate with stakeholders including marketing and bottlers to establish digital communication plan on new loyalty platform
90

Associate, Digital Marketing ADF Resume Examples & Samples

  • Work with Manager to develop and implement digital strategies for all product launches, special events and overall branding opportunities. Focus on social media opportunities, and strategize content needs to execute and maximize consumer engagement
  • Work with Manager to develop storytelling vehicles to captivate new consumers for new product launches, engage existing consumers for evergreen product support, and increase awareness and sales opportunities in international markets
  • Assist in developing content capture recommendations (style and usage proposals, calendarization of content usage, and production detail recommendations) and content shoots
  • Work with Manager to create global content usage guidelines, and deliver digital toolkits - tasks include development of creative work requests for Global Creative team, managing delivery timeline, aligning contents and strategy with Global PR team, and receiving approval from licensors' teams
  • Maintain regular communications with international markets (regional teams in UK, LATAM, EMEA, and APAC) to understand local business opportunities and needs, and address those needs when assisting in the development of strategies with Manager
  • Manage DKNY Fragrances Facebook page - daily tasks include monitoring fan conversations, working with social media agency to manage content, work with global markets to approve local content proposals, managing licensor approvals of all content, maintaining social media calendar, and strategizing global content development with Manager
  • Work with social media agency to measure and analyze social media content / post performance, cascade metrics, and adjust strategies to maximize KPI achievements
  • Work with Director of Media to manage Facebook advertising opportunities for global markets, facilitating communications between media agency and social media agency, and local markets
  • Stay up to date on new social media tools, best practices and how other organizations and companies are using them. Help to develop recommendations for new social media tool implementation, facilitate licensor relationships
  • Manage team invoicing, distribution of digital assets / toolkits, recap development of global programs, and insight reporting
91

Digital Marketing Optimization Specialist Resume Examples & Samples

  • 3-5 years of digital marketing and demand generation experience
  • Strong understanding of the web production process - Working experience with CMS (Content Management Systems)
  • Deep understanding of core digital marketing disciplines: SEO, A/B Testing, Digital Analytics
92

Director of Digital Marketing Resume Examples & Samples

  • Lead testing and development efforts as needed for new applications releases
  • Serve as point person for new product development
  • Bachelors degree required; Computer Science, Business or Marketing preferred
  • Proficient in Javascript, HTML5, CSS creation, C++, and usage of a CMS, as well as Microsoft Office programs including Word, PowerPoint and Excel
93

Digital Marketing Executive Resume Examples & Samples

  • Work closely with the in-house PPC & Auction manager for WDW & DCL and the DLP PPC team to deliver timely execution of relevant paid search & social campaigns. Monitor performance and competitor landscape to help optimize campaigns
  • For WDW & DCL, together with the Marketing Manager help develop & implement the social editorial calendars in line with the overall strategy and campaigns. This includes creative development and execution, coordinating amplification support where advised. Also work together with the DLP central team to enhance the Social Media marketing for DLP
  • Day to day account management of the WDW Affiliate programme and support the DLP team with the day to day management of the DLP programme. This includes ensuring effective campaign delivery, campaign analysis, incentives, relationship building and reporting
  • Across Web, Affiliate, Social & PPC identify, deliver the portfolio branding opportunities when applicable
  • Work closely with other Disney Brands to extend DDI content and messaging and reach e.g. Disney Online, Disney Inspired, Disney Junior, Disney Life etc
  • As required work on ad-hoc digital projects
  • Work closely with wider marketing and brand teams e.g. promotions & PR to ensure campaign effectiveness across these channels
  • Ensure the WDW, DCL & DLP plans enhance each other within each market, and ensure relevant learnings / efficiencies are shared
  • Ensure flawless execution of campaigns and synchronized / timely campaign communication across all on line marketing disciplines
  • Work with relevant (internal & external) agencies to deliver campaigns and activations ensuring set up relevant reporting and insights & on-going programmes
  • Work closely with Marketing Manager and Web Analytics Manager to prepare regular reporting on all digital activities and campaigns
  • Partnering closely with the on line marketing disciplines in DLP and when needed discipline experts in WDW and DCL to deliver campaigns
  • Finance administration of all relevant digital marketing budgets across WDW & DCL
  • Support managing the Intern for key digital projects
  • Experience in a marketing executive equivalent role
  • Degree majoring in marketing or a relating discipline or Industry recognised certification advantageous
  • Understanding of media management across digital channels (Social, Affiliate, PPC, Content etc)
  • Demonstrated strategic and tactical skills related to implementation of marketing and sales on line plans and recommending resources necessary for success
  • Ability to demonstrate effective digital marketing results from previous experience
  • Exceptional organizational, project management and communication skills to balance marketing programs across three brands for optimal execution and success
  • Familiar with online analytic suites such as Google Analytics, Omniture, Facebook insights etc
  • Experience of managing sizable budgets
  • Digital commerce related experience preferred
  • Ability to maintain a positive environment within the team
  • Highly motivated and positive ‘Can Do’ attitude
  • Flexible on working hours and travel
  • Strong commercial skills
  • Proven People Management skills
  • Highly effective communication skills
  • Highly analytical and results orientated
  • French language skills desirable
  • Computer literate (Word, Excel, e-mail and PowerPoint)
  • Proven interpersonal skills with internal and external partners
  • Exceptional partnering skills as success in role requires effective relationships in Paris
94

Manager, International Digital Marketing Resume Examples & Samples

  • Lead and coordinate streaming marketing, digital advertising, social media & CRM campaigns for artists and projects
  • Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
  • Coordinate content premieres to ensure maximum exposure worldwide. Provide audio/video assets and oversee the implementation
  • Attend and actively participate in meetings, brainstorm sessions and conference calls with local country marketing teams
  • Co-manage the Sony Music corporate social media accounts, including the Facebook, Twitter, Google+, Pinterest and Snapchat accounts. Stay on top of trends and the daily digital changes
  • Create and maintain relationships with key international promotional partners including music portals, video and music websites, and any other partners appropriate to market and sell music online
  • Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude
  • Collaborate with internal of external production teams to create web tools, social network enhancements, video players, banner assets and other tools that drive traffic, build fan engagement and artist loyalty internationally
  • Collect and comprehend data. Distribute analytics reports to the team using systems such as Next Big Sound, Google Analytics and other internal analytics properties
  • Use social media tools and other analytics platforms to identify campaign targets for international online campaigns (influencers and other online partners)
  • Create and implement campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
  • Comprehensive knowledge of the music streaming landscape
  • Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms such as Facebook, Twitter, Google+, YouTube, Instagram and Pinterest
  • Extremely detail-oriented and organized
  • Creative, self-starter with exceptional follow-up skills
  • Telekinesis and telepathy a plus but not required
95

Intern Digital Marketing Resume Examples & Samples

  • Support in Influencer Program: Daily monitoring of potential influencers, support in influencer activation concepts and logistics
  • Do market research on the target group, monitor blogs, other websites, etc
  • At least 2 years completed at University in the field of Business Administration, Management, Marketing or Media Management. Focuses in fashion, digital media, PR are desirable
  • Have had work experience within either agency (digital focus) or corporate (fashion or lifestyle sector; department: digital, pr, marketing, online media)
96

Digital Marketing Trafficker Resume Examples & Samples

  • Hand-code marketing on-site assets, e.g. HTML ads, interstitials, modal windows
  • Assist in implementing ad campaigns on websites, mobile apps and tablet apps, using Google DFP and proprietary in-house ad server
  • Monitor daily delivery of campaigns throughout their lifecycle, following up with clients as needed
  • Troubleshoot and assist in adjusting targeting parameters
  • Build, troubleshoot and generate reports for campaigns trafficked to internal ad server (AdX) and Google DFP
  • Collaborate on strategy and lead implementation of Marketing digital assets to support campaign performance, A/B testing, tracking and analytics
  • Share responsibility for Q.A. of campaign setup
  • Share responsibility of all media plan requirements being correctly implemented, including relevant universal targeting and blacklist requirements
  • Follow best practices to track, measure and analyze early post-launch campaign activities, and resolve delivery and performance problems related to setup and technical issues
  • Assist Campaign Management team with campaign optimizations as needed to ensure on-time and complete delivery of online advertising campaigns
  • 1 year traffic experience with commercial ad server platform (preferably Google DFP)
  • Proficient in HTML and CSS; experience with jQuery/JavaScript a plus
  • Experience with campaign implementation: rich media, standard display, text links, redirects
  • Understanding of inventory/delivery process, third-party ad tags and rich media concepts
  • Demonstrated knowledge of creative A/B testing, media formats and internet technologies
  • Agency, DSP, ad network, or relevant publisher experience
  • Strong problem-solving skills
  • Must be detail-oriented, analytical, organized and produce high-quality work
  • Understanding of digital advertising concepts and terms
  • Ability to work collaboratively as part of a cross-functional team, and ability to participate in both technical and non-technical discussions
  • Excellent client service approach — ability to meet tight/ad hoc deadlines and multi-task effectively, supporting and delivering on multiple requests
  • Willingness to learn new skills and be able to work in a team environment
  • Excellent written and verbal communication skills a must
97

Administrator, Digital Marketing Resume Examples & Samples

  • Provides day-to-day marketing support for both the Production Manager and Social Manager
  • Responsible for asset management and delivery for both the Production Manager and Social Manager, including the utilization of FTP sites, Google Docs, and cloud-based file sharing programs such as Evernote, Dropbox and Box.com
  • Supports the Production Manager in managing 3rd party vendors, legal and financial documentation, and overseeing the QA process for official websites, contests/sweepstakes and online ad campaigns
  • Supports the Social Manager in managing 3rd party vendors, social posting calendars, social graphic production, and social media support across various platforms (Facebook, Twitter, Instagram, Pinterest, G+, Tumblr, Snapchat) including light copywriting, reporting and responding to fans
  • Oversees asset management for both Production Manager and Social Manager, including FTP file transfers and the management of cloud-based file sharing applications such as Dropbox and Box.com
  • Manages trailer and featurette video view reporting, updating numbers in status doc on a weekly basis and sending reports by-request
  • Helps Social Manager moderate user comments on all social pages
  • Assists the Production Manager in managing and updating production schedules and project budgets
  • Maintains accurate tracking for web sites, features, and social initiatives
  • Assists team in compiling performance and wrap reports
  • Updates Film Status docs with updated production schedules and launch dates, QA reports, talent footprints in social, new initiatives launched, and responses/reactions
  • Assists video asset manager in QC-ing video files
  • Drafts SOWs and coordinates PORs with accounting for both the Production Manager and the Social Manager
  • Helps manage and coordinate vendors (third party) making sure all appropriate documentation is completed in a timely manner, deliverables are met on time, alerts team with any potential issues
  • Reads scripts and performs research for unique ways to promote upcoming films
  • Actively participates in brainstorming sessions to find unique ways to promote upcoming films
  • Performs light Photoshop work
98

Digital Marketing Campaign Specialist Resume Examples & Samples

  • Execute webinars and or eDM / Lookbooks creation of email promotions and landing pages, and pre and post- event follow up
  • Managing banner ads and/or third party tags in Eloqua / existing campaigns
  • Test and execute email efforts (third party, company eNewsletters, and internal)
  • Track and report performance analytics as requested
  • Work with internal program managers to resolve any difficulties with materials, execution, or scheduling
  • Work closely with internal SEO agency and Traffic Coordinator
  • Collaborate with other team members, corporate marketing, and theater marketing in the creation of campaign assets including design, copy and content assets to use for demand generation
  • 4-year degree in related field and at least 1 year relevant experience in marketing , digital marketing a plus
  • Experience with Eloqua (marketing automation/email provider) and Salesforce a plus
  • Understanding of html, MS Excel (experience with pivot tables and v-lookups a plus) and or any third party ad tracking tags, experience with CMS / ad serving platforms
  • “Can-do” attitude and proven ability to work in a team environment
  • Passion for technology, creativity to think outside the box, problem-solver and self-starter
99

Digital Marketing Practice Manager Resume Examples & Samples

  • Managing expectations and delivery against priorities of various stakeholders within countries, across Europe and WW
  • Regular interlocks with line of business leaders on results, hiring, resource deployment
  • Drive innovation and best practice sharing within the Digital Marketing Practice
  • Ensure team members are active participants in the Practice Community
  • Work with other leaders across other Centers for best practices, governance and sharing for the optimization of process and timing
  • Have regular individual interactions and team meetings with the entire Digital Marketing Practice Community
  • The manager should also work with the leaders of others practices at the Center to adopt / design / integrate processes to help plan and develop better campaigns
  • Will implement country / region defined strategy and plan across the 5 critical disciplines and a diverse set of teams and assets, including geographic and worldwide marketing teams
100

Digital Marketing Analytics & Optimization Resume Examples & Samples

  • 7-10 years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
  • 7-10 years experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • 7-10 years of experience in conducting analyses that result in data-driven recommendations and opportunities that solve business problems ideally in management consulting or interactive marketing disciplines/agencies
  • 1-2 years experience social reporting, analytics and listening tools (Sprinklr, SimplyMeasured, Adobe, Marin, unmetric, Socialbakers, Radian6)
101

Digital Marketing Assistant Resume Examples & Samples

  • Basic Knowledge of HTML
  • Understanding of various Social Media Platforms (Facebook, Twitter, Instagram)
  • Knowledge of both Mac and Windows Platform
102

Digital Marketing Resume Examples & Samples

  • Create steady flow of unique articles and blog posts to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, white papers, writing infographics, guides, templates, etc.)
  • Drive content creation and inbound marketing efforts through the development, plan and execution of a content calendar
  • Own the Social Media channels by publishing original content, culling content from our partners, and identify and curate the best, relevant sources of outside content for syndication
  • Collaborate with the sales team, to own and create the sales tool kit, sales decks, 1-sheets, presentations, etc
  • Analyze content performance data across all channels. Test and learn and continuously improve
  • Build, update, share and proactively utilize a Content Library
  • Participate in local sports and recreation industry events
  • Keep a pulse on our competitors, customers and community
103

Intern, Digital Marketing Resume Examples & Samples

  • Assist with day to day management of projects for the Digital, Paid Media and Social Media team
  • Prioritize and execute projects based on the strategic priorities of the Timberland Brand, including the needs of North America Wholesale and DTC
  • Be a team advocate and SME on various forms of paid and social media
  • Demonstrate understanding and become versed in the Timberland product lines
  • Upon request, support efforts with other departments
104

Digital Marketing Executive Opportunity Resume Examples & Samples

  • Monthly online advertising specs brief and follow up
  • Daily online advertising go live monitoring and ad-hoc support
  • Competitor alert/report
  • Tmall ecommerce site marketing support including daily follow up on bought media, free media resources negotiation and monitoring
  • At least 1 year digital marketing and social media experience
105

Digital Marketing Process Intern Resume Examples & Samples

  • Working with respective teams to understand current frustrations, important inputs to execute effectively and an understanding of the digital process
  • Develop a level 0 and 1 process map to effectively obtain approval to implement process
  • Develop a process at the end of 10 weeks which can be rolled out to the organization
  • Pursuing a Bachelor's Degree is required
106

Digital Marketing Resume Examples & Samples

  • Perform Digital Planning & Execution
  • Apply Knowledge of Digital Content & Design
  • Implement Digital Marketing Measurements & Reporting
  • Use Search Engine Marketing & Web Optimisation Techniques
  • Perform Social Media Planning & Execution
  • E Commerce
107

Digital Marketing Campaign Associate Resume Examples & Samples

  • Oversee day-to-day campaign and promotional activities that support the goals of Avon Digital
  • Drive weekly alignment meeting with cross-functional partners including site business owners, marketing, sales, field, email, social media and communications team
  • Maintain cross-functional marketing calendar to assure stories are resonated through all channels and that the promotional cadence is compelling and effective
  • Oversee content creation process from creative brief turnover to launch, ensuring approvals are made at each step in the process and enforcing deadlines
  • Develop timelines for ad hoc site content requests
108

Digital Marketing Executive Resume Examples & Samples

  • You will co-develop and execute digital marketing campaigns to support national marketing strategies and goals, and drive lead generation
  • Drive Discovery Education’s use of social media to support lead generation campaigns and brand awareness
  • Work with your marketing colleagues, partner schools and organisations to successfully implement national marketing activities and events
  • You will implement and maintain promotional support web pages in line with Discovery Education’s brand and technical specifications
  • Create and update internal partnership team marketing tools and materials as you support lead generation activity
  • You will support the development and creation of email marketing campaigns in collaboration with the Digital Marketing Manager to support the national marketing of Discovery Education products and services
  • Support the implementation and maintenance of web pages utilising HTML and the Discovery Education CMS to drive national digital and event based campaigns, including registration and content/media pages
  • Coordinate and support delivery of a calendar of national events in collaboration with the Product & Communications Manager & Digital Marketing Manager. You will create and deliver digital campaigns to drive attendance, ensuring partners and prospects are part of a flawless experience that promotes the Discovery Education brand in the best possible way
  • Your use of social media and networking channels – namely Facebook, Twitter, LinkedIn, etc. will effectively raise specific campaign awareness, drive leads and promote the Discovery Education brand in the market
  • Supporting the acquisition of new revenue, you will ensure all relevant aspects of the Partnership Team’s Toolkit are relevant, up-to-date and adhere to brand guidelines. Working closely with the key stakeholders across the Marketing, Product and Partnership teams you will develop valuable new tools as required
  • Maximising your use of graphical elements for digital marketing content, including emails, digital advertising and web pages
  • Demonstrate your resourcefulness when making decisions and managing assigned projects, and indpendently develop and implement solutions to problems
  • Represent Discovery Education in a professional manner when in contact with partners, internal clients and external companies
  • The role will require some occasional travel to Partner schools or events, which may involve you working outside normal office hours
109

Digital Marketing Executive Resume Examples & Samples

  • A strong background within email marketing with comprehensive understanding of industry best practices
  • Extensive experience with Oracle Responsys platform for both email marketing and database management – you will be required to build & optimise the weekly mailers
  • Strong and proven written skills, Adobe design suite competent (intermediate level minimum) and solid working knowledge of GA
  • An entrepreneurial mindset where the day to day elements of your role are a foundation from which you go on to dream big and deliver, often contributing outside of your specialty
  • Past operational experience of working in a digital communications department
  • Creative thinker who is resilient and able to adapt to fast pace environment
  • Strong communicator with excellent interpersonal skills with the ability to develop and build relationships with internal and external clients
  • An analytical mind with quantitative skills which you are able to use to inform the communications strategy as well as your own decision making and planning
110

Digital Marketing Executive Resume Examples & Samples

  • Looking for people who are creative, strategic, and driven to implement and complete projects
  • Must be possess at least two years of marketing experience, particularly within the digital field and B2C marketing
  • Able to communicate in Japanese and business level English
  • Experience with E-Commerce sites and platforms
  • Some technical programming experience is a plus, but not required
  • Background working for or with MLM companies
111

Digital Marketing Student Assistant Resume Examples & Samples

  • Collect, adapt, write and coordinate texts for new web site and new PIM tool (Product Information Management tool)
  • Collect pictures and product information for the PIM tool, coordinate the material and deliver to counterparts within other internal departments and external suppliers in cooperation with Marketing Manager
  • Manage cooperation with translation agency and/or in-house trade marketers (in the 4 countries) to provide texts in the 4 Nordic languages
  • Proofreading and continuous checking of language and lay-out
112

Digital Marketing Executive Resume Examples & Samples

  • Working with the Marketing Manager and HO Digital Team, plan out all digital activity relating to the marketing plan for the centre. This will include both multi-channel and digital only activity
  • Ensure the centre websites and social media channels adhere to the Digital Style Guide and engagement guidelines and are updated in accordance with the seasonal marketing and trading calendars
  • Ensure the respective website is up to date with brand offers, centre news, and all campaign specific content in accordance with both the monthly content plan and any ad hoc content deliverables
  • Brief all digital activity to the HO Digital Team in line with the current briefing process. This includes overarching campaign briefs and creative briefs for all assets required for website, email, social media and digital advertising channels
  • Support the centre Marketing Manager on the implementation of the annual marketing plan, including PR and blogger initiative and social media response handling in accordance with communications and social media guidelines
  • Offline responsibilities include assisting the Marketing Manager in coordinating centre events and promotions in line with regional objectives, ensuring a balanced calendar of activities in accordance with footfall and sales phasing of the centre
  • Collate and process marketing financial administration to assist the Marketing Manager in monitoring and reporting on centre marketing budgets to ensure that expenditure meets targets and relevant parties are kept informed of performance
  • You are responsible for fully complying with the company’s policies and procedures
  • At all times you should act in the company’s best interests and in the best interests of those entities which we represent
  • Duty Management of centre at weekends and late nights (on a rota basis)
  • Inspiring Leadership
  • Commercial Judgment
  • Educated to Degree standard or equivalent
  • Minimum 3 years of relevant work experience in a digital marketing discipline with a strong focus on brand marketing
  • Detailed, hands-on understanding and proficiency with website Content Management Systems, search and email marketing, web traffic reporting, Facebook and other social media networks highly desirable
  • Knowledge of retail marketing and an interest in the fashion industry
  • Proven track history in executing digital marketing projects
113

Trainee, Digital Marketing Resume Examples & Samples

  • Ability to complete projects timely and accurately
  • Self-starter, ability to work in fast-paced environment
  • Knowledge of the digital space
  • Intermediate computer skills, including Excel, Word, Powerpoint and Microsoft Outlook
114

Associate, Digital Marketing, Origins Resume Examples & Samples

  • Support the Manager Digital Production to deliver a range of projects on time
  • Weekly delivery of digital assets including website graphics, emails, and banners
  • Weekly delivery of website refreshes including homepage updates and general merchandising and content management
  • Quarterly delivery of enhanced website modules for launches and campaigns
  • Release completed projects
  • Upon approval of completed projects release assets to global markets using a variety of delivery platforms
  • Ongoing collaboration with Global Regions
  • Assist Regional leads in EMEA and APAC to understand and document local assets needs
  • Weekly maintenance of website
  • Integrate new assets into website Drupal-based content management system
  • Schedule multiple upcoming refreshes at a time and route for approval
  • Archive completed projects
  • Upon completion of projects organize, label and archive assets
  • Digital Asset management
  • Maintain an organized system for asset storage and access for both internal and external stakeholders
  • Knowledge of web production, digital advertising, social media & email marketing
  • Experience with Drupal content management systems a plus
  • Highly proficient with Adobe Photoshop
  • Expertise in area of social media
  • Strong communication skills and superior project management skills
  • Builds collaborative relationships
  • Beauty/Fashion experience a plus
  • Must be Detail oriented, flexible and proactive
115

Digital Marketing Executive Resume Examples & Samples

  • Minimum of 18 months digital marketing experience and a demonstrable passion for digital marketing, technology and education
  • Experienced to an intermediate level with Excel, Google Analytics, Google Adwords, (prior experience of Marketo - marketing automation software and CMS platform Magento, would be desirable) and basic HTML and Photoshop skills
  • Prior experience of the education technology or publishing industries would also be desirable
  • Ability to multi-task and prioritise multiple work streams effectively
  • Analysis of channel performance and ability to provide insight and ideas for optimisation based on data analysis
  • Identify and critique content based on set requirements and guidelines to ensure content meets quality standards
116

Digital Marketing Executive Resume Examples & Samples

  • To ensure the brand message and tone of voice are communicated in a consistent way
  • Plan and maintain the French weekly content schedule of email marketing and social media
  • Work closely with the CRM & Marketing executive to implement French automated lifecycle and triggered email campaigns
  • Translate all French emails and test them using DotMailer
  • Monitor PPC and SEO campaigns and liaise with the external agency
  • Work closely with the translations agency to ensure copy is translated correctly on the French website
  • Work closely with internal and external Digital Designers to develop creative and graphics for all French digital marketing activities
  • Coordinate local digital advertising creative and campaigns
  • Monitor the French website performance, analytics and tracking of all digital campaigns
  • Educated to 2.1 B.A. Degree level in Marketing, PR, fashion or business related qualification
  • High level of computer literacy in Microsoft Office packages
  • Previous demonstrated digital marketing experience including content management, email marketing and search marketing
  • Able to interpret, write and use the correct ‘tone of voice’ for online channels
  • Experience in scheduling and creating content for emails
  • Ability to design aesthetically appealing web content that complements the individual Paul Smith brand
  • Competent experience in using web analytics tool for reporting
117

Digital Marketing Assistant Resume Examples & Samples

  • Daily social media platform maintenance – Sina Weibo, WeChat, and Youku content and skin upload and buzz monitoring
  • Social media weekly report and ad-hoc prompt support
  • Burberry.com digital commerce weekly GA report
  • Weekly follow up on digital media image selection report, Burberry.com and media partners eDM deployment, Baidu mobile brand zone update, and raising purchase orders
  • Seasonal show live streaming – media free resource negotiation, monitoring, reporting
  • Store information update on B.com, Baidu Map, and Dianping
  • Strong attention to details, and to provide meticulous work result
  • Strong responsibility and teamwork sprit
118

Digital Marketing Executive Resume Examples & Samples

  • Proven digital marketing experience
  • Knowledge of digital marketing strategies
  • Excellent communication, numerical and analytics skills
  • Analytical, with an eye for detail
  • A ‘can-do’ attitude and the ability to work both independently and as part of a team
  • If you have a genuine passion for all forms of marketing, are target driven and have an interest in the youth market, this role can offer excellent rewards, job satisfaction and progression in a fantastic part of London!
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Head of Digital Marketing Resume Examples & Samples

  • Deliver audience growth targets across The Sun digital platforms, blending natural traffic growth and paid audience growth activity where required
  • Manage and communicate the audience growth performance across The Sun digital teams and within the wider Customer Group set up
  • Lead the creation of compelling digital audience propositions to support the Editorial teams, working with agency and internal teams to shape the development of the digital proposition
  • Through owned, paid & ASO (app-store optimisation) activity deliver audience growth for The Sun’s app product suite, including Sun Mobile, Sun Classic & Sun Goals app’s
  • Interpretation of available analytics and insight into customer activities
  • Build a CRM programme to support repeat visit/dwell amongst The Sun digital audience
  • The Customer Group representative on The Sun Product Leadership group, help shape, influence and deliver the brand’s product roadmap
  • Manage multiple external agency relationships, driving up value of work provided
  • Manage the audience growth budget within the agreed financial perimeters
  • Own the partner relationship with all off-platform media (Twitter, F/book, S/chat, etc.)
  • Create and manage all digital asset creation and delivery
  • Deep digital knowledge of on and off platform customer behaviours, channel specialisms including mobile and video
  • Extremely strong communication skills with an ability to communicate across levels and across different departments. Ability to build strong relationships that help embed customer led thinking in all design decisions
  • A passion and an understanding of how digital marketing can be exploited to drive differentiation and competitive advantage
  • Sound commercial understanding of how advertising and third party revenue streams can monetise digital audiences
  • Proven track record of delivering audience results for media organisations
120

Digital Marketing Assistant Resume Examples & Samples

  • Develop cross platform digital communication strategy (website, digital media, social network, etc.) as well as execute the plan
  • Track and monitor feedback from customers to order to strengthen digital communication of UNIQLO in Thailand
  • Work with agency to maintain and update information on UNIQLO website with good appealing manner
  • Incorporate communication with all stakeholders including marketing colleague, agencies as well as other departments i.e. stores operation team to ensure that UNIQLO products are well communicated at all touch point
  • Track and monitoring competitor activity in order to find our area of improvement
  • Age 26-32 years old, Thai nationality
  • Bachelor’s Degree or higher in Marketing or related field
  • Having 3-5 years experiences in digital marketing or other marketing field while experience in advertising agency or media agency will be a plus
  • Strong passion in marketing with high flexibility and good EQ
  • English communication skill is a must while Japanese language will be a plus
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Digital Marketing Executive Resume Examples & Samples

  • Support Digital Media Planning for campaigns across Disney, Pixar, Marvel and Star Wars brands for Southeast Asia
  • Create digital media briefs to external paid media partners
  • Coordinate Digital Marketing assets across internal teams and external partners
  • Analyze digital marketing campaign performance and make insights-led optimizations
  • Manage and distribute regular Digital Campaign Reporting for all internal and external stakeholders
  • Support live monitoring of social buzz and sentiment, during campaign periods
  • Support social content management process
  • Support in ideation of digital campaigns and offline-to-online integration
  • Follow Digital Marketing and Social Media trends and recommend innovative partners and Marketing initiatives
  • Create regular digital reports, compile key digital marketing metrics, generate useful campaign insights and develop clear and engaging reporting slides
  • Any other ad-hoc project as and when assigned
  • Bachelor’s degree or equivalent, preferably in Marketing or Business Administration
  • 2 - 4 years of experience in Digital Marketing/Paid Social Marketing/Digital Agency/Media Company within Southeast Asia
  • Track record in running regional performance and brand-building digital campaigns from concept to a successful launch for Fortune 500 brands on social media and paid digital media platforms, including integration with above-the-line media
  • Demonstrated ability in getting digital campaigns live, providing strategic insights leading to successful performance optimizations and elevating brand impact
  • Familiar with digital campaign management and reporting tools such as Sprinklr, Digimind, YouTube Analytics, Twitter Ads and Facebook Adverts Manager/Power Editor
  • Excellent track record in organization skills and attention to detail
  • Strong understanding of paid social and paid digital media landscape in Southeast Asia, with the ability to positively influence digital reach, engagement, and user acquisition
  • Attention to detail, analytical prowess, creative flair, along with the ability to grasp and translate campaign data insights into brand wins are crucial
  • High proficiency in Microsoft Office, including Excel, and Power Point. Excellent control of Microsoft Excel is a must. Adobe Photoshop skills is a strong plus
  • Strong knowledge of current local demands/trends in digital media consumption, marketing opportunities on mobile, social and online
  • Excellent verbal and written communication skills with experience in communicating effectively with media, business partners and top management. Copywriting experience is a plus
  • A positive attitude and willingness to drive campaigns in a dynamic, fast-moving environment
  • Experience in social content creation, and social community management is a strong plus
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Digital Marketing Manger Resume Examples & Samples

  • Developing and delivering strategic campaigns to new and existing contacts incorporating industry best practice
  • Ensuring marketing automation campaign strategies align with the business customer engagement goals
  • Developing measurable campaign objectives with scalable, repeatable, campaigns and reporting
  • Managing web copy and content across BioMed Central and SpringerOpen websites
  • Implementing analytics goals, strategy and best practice across the Open Research marketing team
123

Director of Digital Marketing Resume Examples & Samples

  • Responsible for evolving the mortgage and auto lending into digital first digital businesses, from both an acquisitions and retention perspective
  • Develop strategic vision, roadmaps and marketing plans to continue to grow Chase’s market share through digital channels
  • Present to and collaborate with general managers of the Mortgage and Auto businesses about digital plans and trends
  • Represent Mortgage nad Auto in the broader JPMC digital community
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Intern, Digital Marketing Resume Examples & Samples

  • Build and deploy Facebook advertisements
  • Assist in maintaining and analyzing digital marketing metrics
  • Work with digital marketing team to update and maintain corporate and club websites
  • Assist in building and deploying email marketing campaigns and marketing automation landing pages
  • Assist in maintaining Google Adwords campaigns, SEO and other search activities
  • Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
  • Fast learner with the ability to work with a large variety of clients
  • Positive “can do” attitude in a fast paced environment
  • Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment
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SVP, Global Digital Marketing Performance Resume Examples & Samples

  • Partner with Head of Global Digital Marketing to lead thinking and provide recommendations to grow and optimize digital marketing channels
  • Provide campaign related insights to influence channel mix and digital partner strategies relative to business objectives and KPI’s by region, market, and line of business (LOB)
  • Build and own channel forecasting to support critical P&L management and ROI decision-making
  • Measure ongoing performance of KPIs against forecast
  • Develop structured reporting in partnership with global and regional decision management / analytics teams to measure campaign performance and profitability
  • Keep pulse of the business by helping define KPIs, watching their daily performance, and analyzing trends
  • Play a key role in knowledge building and dissemination for digital marketing channels globally
  • Collaborate cross-functionally with key business stakeholders to ensure digital marketing strategies and supporting KPI’s are integrated across regions and LOB’s
  • Has 10-15 years’ experience in digital marketing, performance/budget management and forecasting for a large scale brand and/or marketing agency in a team
  • Work experience in Financial Services not required, but a plus
  • A deep and intimate understanding of digital marketing and analytics
  • Strong analytical skills with the ability to look at the broader perspective as it relates to business strategy
  • Passion for digital marketing backed up by a verified and consistent track record of growth
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SVP, Global Digital Marketing Channels Resume Examples & Samples

  • Develop campaign strategies in each digital marketing channel that align with business and product objectives for each region and line of business (LOB)
  • Influence marketing leadership globally to enable digital acceleration and growth tied to business objectives
  • Expert knowledge level for digital paid media channels including SEM, SEO, display and partner/affiliate marketing (including lead generation), web analytics and ad-technology
  • Manage key global digital partnerships for media and ad-tech to drive global efficiency, growth and innovation
  • Extremely strong written, verbal communication and interpersonal skills
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Gets hands dirty – enjoys rolling up sleeves and figuring things out in the face of ambiguity
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Manager, Global Digital Marketing, La Mer Resume Examples & Samples

  • 5 years of experience working in digital marketing, digital media and/or e-commerce environments with a focus on digital campaign development and social media
  • Prestige/luxury brand experience preferred
  • Digital and social savvy with a passion for digital innovation
  • Demonstrated ability to execute social/digital campaigns
  • Exceptional project management and analytical skills with experience in social and digital analytics
  • Knowledge of digital media including display, search, social and mobile marketing advertising
  • Understanding of the e-commerce business landscape
  • Experience with social media and online communities; experience launching and driving social media campaigns
  • Ability to analyze data, summarizing stories and insights for media, websites and social engagement strategies
  • Strong communication skills with the ability to build and maintain good rapport with internal and international teams as well as external vendors and handle situations with confidence, tact, and resourcefulness
  • Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial environment
  • Highly organized and able to multi-task, while maintaining clear and proactive flow of communication and ownership of tasks
  • Ability to "dive in", manage details and a "get it done" mentality
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Senior Executive Digital Marketing, Studios Resume Examples & Samples

  • Work in close quarters with the agency on generating monthly/ weekly content banks across all digital properties managed by the Studios team
  • Work on executing the social media campaigns & corporate communication campaigns undertaken by the team
  • Keep an eye on trends in the digital space and constantly work with the team to ensure that we are ahead of the curve
  • Weekly & monthly reporting of campaigns
  • Execute all Agreements/ Invoicing the department needs to do
  • Provide creative solutions for every project/movie campaign across various marketing verticals which include In Theatre Branding, TV (Promos), Events and Digital
  • Uphold standard and quality of work as per Walt Disney’s expectations by making every campaign stand out by introducing innovations and creating a benchmark within the industry
  • 2-5 years of work experience
  • Graduate or Post graduate
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Digital Marketing Team Leader Resume Examples & Samples

  • Create digital acquisition marketing plan that generates new checking relationships and mortgage loans
  • Develop campaign strategies in owned/onsite channels that align with business and product objectives
  • Accountability for achieving campaign and business goals – identify for root cause of any variances on a monthly basis and succinctly communicate recommendations to optimize
  • Expert knowledge level for digital paid media channels including SEM, display and partner/affiliate marketing including lead gen
  • Has 10-15 years’ experience in digital marketing for a large scale brand and/or marketing agency in a team / people management capacity
  • Work experience in Financial Services not required, but is a plus
  • Experience in working within large-scale, highly matrixed corporate environment
  • High proficiency with PowerPoint and Excel and broad knowledge of campaign management systems (CMS, ad-serving (Atlas, Doubleclick), reporting/analytics and testing (Adobe)
  • Proven ability to grow, develop and retain a high performing team
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Digital Marketing Resume Examples & Samples

  • Expert in ad targeting models, time series analysis, unsupervised and supervised learning algorithms, recommendation systems and interest graphs
  • Demonstrated experience with Big Data tools Hadoop & Spark
  • Demonstrated proficiency in advanced analysis languages such as R, Python, SAS
  • Experience analyzing digital marketing performance with tools like Google Analytics, Adobe Data Workbench, Abode Site Catalyst, etc
  • Experience with traditional database/system languages (e.g. SAS, SQL, etc.) to collaborate with other data analysts/systems
  • Experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic, including experience with Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
  • Experience in conducting analyses that result in data-driven recommendations and opportunities that solve business problems ideally in management consulting or interactive marketing disciplines/agencies
  • Experience designing marketing campaign tests
  • Experience with forecasting budgets, volume, and opportunities for marketing initiatives
  • Expert skills in Microsoft Word, Excel, and PowerPoint
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Digital Marketing Executive Resume Examples & Samples

  • Supporting the Digital PR Manager across creative and outreach campaigns, participating in creative sessions to help concept and execute campaigns
  • Promotion of assets across a range of platforms
  • Earn and build links through the placement and promotion of content
  • Leveraging and growing your understanding of SEO to ensure all campaigns drive success for Lyst
  • Prospecting relevant websites and blogs on a large scale, leveraging tools if appropriate to find where and who we should be working with
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Digital Marketing Resume Examples & Samples

  • Combine and analyze data to create insights that continuously improve the business outcomes the firm is trying to achieve
  • Implement an A/B testing strategy to increase lead engagement with email campaigns
  • Partner with marketing team members and company leadership to measure KPI’s, funnel metrics, and promote data-driven decisions that leads to increased customer reach, engagement and action
  • Work closely with Financial Advisors across Morgan Stanley to ensure adoption and help deploy an email marketing strategy that is integrated and easy to use for Financial Advisors
  • Develop trigger and behavior-based business rules for emails and work with the content team to develop a process that merges insights with approved email content at scale
  • Conduct regular content reviews with stakeholders and identify optimization opportunities based on performance
  • Oversee market segmentation, collaborating with key stakeholders and provide recommendations
  • Evaluate new tools and technology that will improve outcomes in email, lead flow, and analytics
  • Minimum 3-5 years of experience in email marketing with demonstrated success building a leading email marketing framework/team
  • Knowledge and prior use of email management platforms required; Salesforce Marketing Cloud a plus
  • Demonstrated understanding of CAN-SPAM requirements, HTML and email best practices
133

Manager, PR & Digital Marketing Resume Examples & Samples

  • Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity
  • Project management: able to work and deliver quality outcomes against set timelines
  • Communication: Strong oral and written communication skills
  • Creativity: Ability to identify/concept creative ideas that drive results
  • Detail: An impeccable eye for detail
  • Consumer Insight: Ability to be the “voice of the consumer”
  • Brand: An understanding of Gap/Old Navy/Gap Outlet (including aesthetic and taste level)
  • Relationship building: Proven experience and ability to work cross-functionally, especially with Creative organizations. Able to develop and maintain different kinds of relationships
  • Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective
  • Language: Fluent English writing and speaking level. Chinese (mandarin) language and/or knowledge of Chinese culture and consumer behavior would be highly advantageous
  • Passion: For Retail & Fashion
  • Minimum Education Level
  • Experience Required
  • 5+ years of brand marketing or PR experience, preferably in consumer goods, retail, fashion, apparel, or cosmetics
  • Influence communication skills
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SVP, Global Onsite Digital Marketing Resume Examples & Samples

  • Lead onsite marketing strategies that align with business and product objectives for each region and line of business (LOB), including oversight of and best practices for onsite acquisition testing, creative development and tagging in partnership with Citi’s Global Decision Management / Analytics team
  • Lead global agile war rooms (3-6 month initiatives) with regional teams to drive digital acceleration
  • Lead global digital marketing community (monthly community calls and collaboration sites) and governance functions (global digital talent and education / digital IQ plans, operating models, etc.)
  • Influence marketing leadership globally to enable digital acceleration and growth tied to business goals
  • Partner with analytics and finance to manage campaign forecasting and performance reporting with your team, cross-functional partners and the agency
  • Accountability for achieving campaign and business goals – identify root cause of any variances on a monthly basis and succinctly communicate recommendations to optimize
  • Work with business stakeholders to develop campaigns from creative brief to production to execution
  • Expert knowledge level for onsite marketing strategies, web analytics and ad-technology
  • Experience in scaling advanced analytics (attribution) and audience targeting and optimization (DMP)
  • High proficiency with PowerPoint and Excel and broad knowledge of campaign management systems: CMS, tagging (Ensighten), reporting/analytics and testing (Adobe)
  • Able to interpret and communicate problems as opportunities and make recommendations accordingly'
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Senior Associate, Digital Marketing Resume Examples & Samples

  • Build, optimize, and scale search marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and regional brand campaigns) across local and global search networks
  • Manage media agency & daily execution of paid search campaigns
  • Conceptualize and implement optimization strategies to meet and exceed volume and ROI targets
  • Develop business plans and forecasts
  • Work with brand messaging calendar to leverage messages in the various social and paid channels
  • A/B test landing pages, messaging and multiple user experiences
  • Write creative briefs, and report on effectiveness to drive improved engagement
  • 4 year’s experience in digital marketing, preferably at a retail company or agency working with retail accounts
  • Outstanding analytical and reporting skills
  • Strong understanding of Google Adwords and FBX platforms
  • Ability to manage agencies and direct great restuls in a fast paced environment
  • Ability to work with creative teams and develop compelling creative briefs
136

Head of Digital Marketing Resume Examples & Samples

  • Identify best practice marketing technologies, platforms, tools and systems to support the overall digital marketing strategy and effectively implement to enhance the prospect and customer experience
  • Drive the performance, evolution and strategic and commercial success of the ecommerce programme and corporate websites, delivering to stretching revenue and demand generation targets
  • Nurture a customer centric culture and lead a team of digital marketing specialists to support the delivery and effectiveness of our plan and KPI’s via marketing automation and an insight led approach
  • Champion commercial digital strategy development and a culture of “digital first” across the UK organisation
  • Drive a social media, communications and content marketing programme that generates trials, sales opportunities and engaging content
  • Extensive B2B marketing experience, ideally in a subscription publishing or other B2B online retail environment
  • Experience in working with cross-functional teams and web developers in developing and launching new sites and estores that make a game-changing commercial impact ,and managing complex digital programmes
  • Command of the latest marketing automation tools and practices, with experience of building customer journey-led strategy
  • Familiarity with user-experience best practice and using web analytics to drive innovation
  • Experience of managing off- and on-shore teams
  • Significant experience of working with, influencing and presenting to senior stakeholders in a corporate environment
  • Experience of securing resources for local projects whilst collaborating on global initiatives
  • Excellent written and verbal communication, with an eye for detail
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Digital Marketing Executive Resume Examples & Samples

  • Tracking response to evaluate the effectiveness of communications and offering advice and guidance on optimisation
  • Have a degree or equivalent
  • Have demonstrable experience in an Email Marketing role, experience using HTML and deploying emails through an Email Service Provider or Marketing Automation system
  • Experience/knowledge of Marketing Automation Systems and lead nurturing principles will be an advantage
  • Experience optimising marketing campaigns
  • In short, we are looking for an individual who is smart, comfortable with technology, works hard and is enjoyable to work with
  • On top of that, you’ll be part of a global marketing community, working in a division of a successful, socially-responsible FTSE 100 organization
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Senior Director of Digital Marketing Resume Examples & Samples

  • 10+ years previous experience in digital marketing
  • Demonstrated ability in managing a team of high performing marketers
  • Strong understanding of ecommerce and digital marketing techniques
  • Prior experience leading international digital campaigns for a global company
  • Excellent Account Mgmt skills; Leadership, negotiations, team building, etc…
  • Experience in Cosmetics and/or consumer packaged goods industry
  • Excellent ability to communicate clearly verbally, in writing, and via presentations
  • Manage expenses per the company T&E Policy
  • Required to pass E-Verify
139

Director of Digital Marketing Resume Examples & Samples

  • Oversee E-commerce channel and build up speical channel for distribution
  • ŸPlan, execute and track digital campaigns/digital marketing initiatives to build brand love, and to drive traffic, customer engagement as well as sales offline and online
  • ŸDefine, track, interpret and deliver success metrics with regular report/scorecard
  • ŸManage digital marketing budget
140

Regional Director of Digital Marketing, China Resume Examples & Samples

  • Develop and implement a digital marketing plan and calendar well linked/integrated with business objectives
  • Plan, execute and track digital campaigns/digital marketing initiatives to build brand love, and to drive traffic, customer engagement as well as sales offline and online
  • Define, track, interpret and deliver success metrics with regular report/scorecard
  • Manage digital marketing budget
141

Head of Digital Marketing Development India Resume Examples & Samples

  • Recruit and manage a team of about 5-10 people within Digital Marketing, Analytics and Web. This team should be a Center-of-Excellence supporting other members of the global B2B Marketing & Communications community in Ericsson. You will be responsible for performance reviews, competence building, salary settings, etc
  • Ensure that the local team understands the long-term goals and overall strategies of the Digital Marketing Development team and the whole M&C function within Ericsson
  • For the Digital Marketing group: manage accounts & platforms for paid B2B marketing activities, using channels like Google Adwords Search Ads, Google DoubleClick Programmatic Display Ads, Facebook Ads Manager, Twitter Ads and LinkedIn Ads. This group should support and coordinate all other global Ericsson M&C campaigns on these systems. This includes managing a SEM keyword database (ensuring that different Ericsson units are not competing for the same keywords and target audiences at any given time) and managing a large number of website scripts in Google Tag Manager, e.g. for re-targeting ads. (Requirements and overall direction will be decided by the Performance Marketing Lead based in Sweden.)
  • For the Analytics group: manage systems like Google Analytics. Support set-up of reports and dashboards for the global M&C activities within this area. Manage the group´s production of executive reports with highlighted key findings from different report areas. Implement dashboard tools like Tableau. (Requirements and overall direction will be defined by the Analytics Lead, based in Sweden)
  • For the Web Development group: manage the Episerver Content Management System for Ericsson.com and the CMS for the Ericsson Extranet. Manage continuous development of new capabilities/functionalities for the website. Manage A/B-testing of different landing pages and core conversion flows. Cooperate with the core global web editor team which is also based in Bangalore, but reporting to a different manager. (Requirements and overall direction will be defined by the Web Development Lead, based in Sweden)
  • Act as project manager for certain other development projects, e.g. for implementation of new IT-tools within the digital marketing area
  • Develop strong relationships between the DMD unit in India and the DMD unit in Sweden. (A handful of trips to the Ericsson Head Office in Stockholm, Sweden each year will be required.)
  • Drive competence development in the team. Promote new tools and ways-of-working
  • University degree in Marketing, Business, IT or equivalent
  • Minimum of 5 years of working experience
  • Experience of working in a global team
  • Experience from digital marketing, analytics and web management
  • Experience as team leader
  • Interest and knowledge of digital marketing and digital customer journeys
  • Strong people skills and ability to inspire and get buy-in across an organization
  • High ambitions to meet stakeholder expectations
  • Experience from working in a dynamic and fast changing environment
  • LI-JR2
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Digital Marketing & AD & Promo Leader, Asean Resume Examples & Samples

  • Implementing high level digital standards
  • Leading development and execution of digital marketing strategy, identifying digital channels to reach various customer segments, generating and nurturing leads
  • 5+ years’ experience in social media/web, marketing and communications-related field
  • Experience in interacting with and coordinating with multiple functions (eg. IT, Legal)
  • Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)
  • Proven ability to motivate and work effectively with diverse, cross-functional global teams, multiple levels (including executive level) and outside vendors
  • Ability to influence, make recommendations and drive change at all levels of the company
  • Inclusive leadership style
  • Good marketing skills and fundamentals
  • In-depth knowledge of product offerings and commercial processes
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Digital Marketing Executive Resume Examples & Samples

  • Help to devise digital plans and digital media plans as well as manage media and digital agencies
  • Work on content plans to drive traffic to the websites
  • Plan and execute web content across brands
  • Social media community management
  • Work on digital display campaigns
  • Analyse campaign activity
144

Digital Marketing & E-commerce Manager Resume Examples & Samples

  • University degree and 7+ years’ experience in Marketing and/or eBusiness
  • Broad knowledge of the world online
  • Fluent in French and/or English. German is a plus
145

E-commerce & Digital Marketing Executive Resume Examples & Samples

  • Establishing e-commerce platform through strong collaboration across the organization
  • Management of the day-to-day operations, marketing and merchandising of ecommerce platform
  • Developing new digital marketing initiatives to increase consumer traffic and sales through the platform
  • Developing and implementing digital marketing strategy to grow e-commerce platform
  • Create content for e-commerce platform through strong collaboration across the organization and through management of third party agencies
  • Develop, propose and implement e-commerce promotional offers and customer loyalty programs
  • Innovate and optimize e-commerce platform
  • Measure ecommerce data analytics
  • College/University degree in a relevant subject- business or marketing
  • MBA- an advantage
  • 4+ years of experience in Digital Marketing & E-Commerce
  • Proven knowledge on digital marketing tools
  • Strong knowledge of all office software (Excel, PowerPoint, Word)
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Principal, Digital Marketing Resume Examples & Samples

  • Develop and execute digital content strategies that drive engagement and traffic organically and via social media
  • Directly edit, generate and post content on an as-needed basis, leveraging our existing content management system (Adobe) and social media platforms
  • Lead third party agencies in developing content and content types for using in organic and social media efforts; measure/track deliverables, impact, CTA and ROI for content initiatives
  • Directly publishes new content, or enhances existing content, on a regular basis as part of ongoing content governance
  • Track the effectiveness and impact of SEO and social media content initiatives via consistent measurement scheme
  • Act as the digital content key point-of-contact for internal teams as needed
  • Comfortable playing a leadership role in communicating and driving alignment horizontally and vertically across the organization regarding content strategy initiatives
  • Coordinate with Legal - and on an as needed basis Marketing, Pricing, Operations, IT, etc. - in developing and launching digital content initiatives
  • Ability to successfully drive multiple projects simultaneously within a fast paced dynamic environment
  • Strong content development and editing, and storytelling, skills with significant experience developing and executing digital content initiatives across search and social media via desktop and mobile
  • Experience leverage measurement tools such as Google Analytics, Core Metrics, Radian 6, Hubspot, etc. to measure and drive improvement on digital KPls
  • Ability to drive results in fluid, sometimes ambiguous environments
  • Proven ability to effectively lead and collaborate with internal and external teams
  • Demonstrated ability to effectively manage multiple agency and vendor resources
  • Proven ability developing digital content that engages visitors, and builds customer relationships
  • Organizational savviness: ability to drive results within a matrixed, corporate organization, building and leveraging relationships both internally and externally
  • 5-7 years of digital marketing experience required
  • Undergraduate degree; MBA or creative content responsibility at a digital agency a plus
  • A well developed social media “presence” is a requirement; published articles in digital or physical marketing/related magazines or newsletters a plus
  • Experienced managing content, SEO and paid media campaigns/initiatives
  • Energy industry experience a plus
  • Knowledge of digital interface technologies (e.g., html 5, etc.); proficiency in web platforms a plus
  • Knowledge of mobile interface technologies
  • Proficiency with Word, Excel, PowerPoint, net based “documents”, email, IM, Skype, GotoMeeting, Joinme, etc
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Director of Digital Marketing Resume Examples & Samples

  • Translate business & marketing objectives into regional digital strategies with clear objectives, KPIs and ensuring everything can be measured, tracked, and will optimise ROI of all campaigns and actions implemented
  • Support & liaise with territories in the roll out of digital marketing strategy, particularly leading social media strategy and best in class approach
  • Lead agency and third parties relationships to deliver strategies and new initiatives that keep TWDC leaders in innovation and ground breaking campaigns
  • Ensure connectivity across digital content & destinations
  • Work with legal and corporate brand management teams to define guidelines and best practice for EMEA
  • Stay up to date with technical development across all platforms - proactively research new tools, best practices & monitor competitor activity, ensuring TWDC exceeds benchmarks and stays marketing leading in all areas
  • Identify opportunities for Disney growth within social media
  • Provide day-to-day support and guidance for regional TWDC business unit marketing managers and local market digital leads
  • Manage key platform relationships (e.g. YouTube & Facebook, Instagram, Pinterest, Snapchat, etc)
  • Work with US teams, in putting EMEA requirements and identifying transferrable projects & opportunities
  • Educate and support key stakeholders and senior management in their understanding of digital and social
  • Support territories by sharing information on the social landscape, platform developments
  • Identify regional needs such as tools to aid add digital marketing efforts & effectiveness or areas where economies of scale can be found
  • Share insights & learning across the business
  • Work with incumbent media agency to create business plans that challenge status quo and always deliver (and exceed) business objectives
  • Work with team members to create and operationalise digital marketing plans & social media calendars that can be used across all EMEA territories
  • 10+ years’ work & team management experience in (the ever changing world of) digital, social, and search
  • Media planning and buying experience and ability to devise plans
  • Management of small to medium size teams
  • Ability to read your audience, adapt quickly, manage stakeholder needs across a complex matrix organisation
  • Confident with technology – talking about it and making it easy to understand to a non-tech audience
  • Exceptional leadership, communication and interpersonal skills
  • Assertive while being diplomatic and tactful
  • Resourceful and pro-active – resolve conflict & looks for solutions and information in creative ways
  • Motivational, inspirational, team player
  • Adaptable and flexible (with working hours, travel, getting things done) – a problem solver
  • Interested in trends, new initiatives, and keeping up with the Jones&#8217
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IT Lead, Marketing Ba-digital Marketing Resume Examples & Samples

  • A minimum of a Bachelor’s degree is required; A Bachelor’s or higher in the field of computer science or business administration is preferred
  • A minimum of Four (4) years of related experience is required
  • Domain knowledge of the Marketing Function and experience developing/configuring IT solutions for key processes within Digital Marketing is required
  • Experience with Agile methodologies, including user story creation, backlog prioritization, coordination with scrum teams and UAT is required
  • The ability to quickly learn business and complex processes is required
  • The ability to understand and work across multiple business domains in support of projects is required
  • Strong communication and critical thinking skills and the ability to partner with development teams are required
  • Experience with digital asset management and syndication of assets to digital channels is preferred
  • Knowledge of industry and business process trends related to Global Marketing product line is preferred
  • Experience working with cross-regional/global IT and Cross-Functional Teams is also preferred
  • Must have excellent communication skills (written and oral) and skilled in building strong cross-functional partnerships
  • Experience with leading multi-company teams and/or global efforts is preferred
  • Demonstrated ability for a rapid understanding of business processes and their technology implications is required
  • Proven experience with best practices in: Digital Marketing (Web, Digital Asset Management), eDetailing, Demand Forecasting, Brand Management, Product Pricing, Channel Management, Marketing Innovation and Marketing Insights/Analytics is preferred
  • Up to 20% travel (domestic and international) may be required.Info Technology
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Head of Digital Marketing Resume Examples & Samples

  • APAC web site management
  • Mobile and app strategy
  • Social Media; content syndication, blogging, community
  • Relationship and database marketing
  • Analytics and campaign measurement
  • Work with the Marketing Department to create a comprehensive, creative digital communications strategy and develop the annual digital marketing and promotion plan
  • Lead and manage the implementation of the digital communications strategy in support of the integrated communications and marketing plan
  • Oversee and develop the use of portals and other Web technologies to strengthen information sharing, community building, and engagement externally
  • This leader will have create and implement the mobile and relationship management strategy
  • Seek out appropriate promotion partners for digital marketing to grow revenue
  • Partner with Advertising and Media Department to evaluate emerging technologies and make creative recommendations
  • Drive the agenda for the web development team and provide direction that enhances the cohesiveness of the team and the value of the web site, portals, and related technologies to a company and its stakeholders
  • Learn the latest means for digital and electronic communications and social media, and ensure that investments in this area provide significant return to overall communications and marketing goals for the firm
  • 10+ years of experience in digital marketing or communications, project management, and internet technologies. Extensive knowledge and hands-on experience with a wide array of digital media communications methods
  • This individual must be a builder, someone who can drive organizational change and be a thought leader in digital marketing
  • An understanding of the financial services industry, preferably asset management is a plus
  • Record of accomplishment in transaction-based Web marketing and e-commerce
  • Deep knowledge in relationship marketing and how it integrates into all touchpoints (digital, sales)
  • Experience with customer relationship marketing and Web marketing programs
  • Effective at navigating complex, matrix environments with proven examples of success through partnering and collaboration
  • Excellent written and oral communication skills with a proven ability to lead cross organizationally
  • Bachelor’s degree required; advanced degree strongly preferred
  • Experience with Dreamweaver, Adobe Acrobat, Photoshop, and multi-media project development
  • Superior Digital Marketer: A proven marketer with an exemplary and fundamental grasp of digital marketing including web 2.0 technologies (social networking and Mobile marketing/experiences), how they are being used effectively, and how they are evolving. The ability to take this understanding and apply it meaningfully across the organization and innovate to impact revenue and customer experience. Stays abreast of emerging marketing strategies and technologies and determines the right time and manner to explore possible application
  • Strong Strategic and Analytic Orientation: The successful candidate possesses a demonstrated ability to build a strategic road map across multiple channels and customer segments by taking into consideration industry/market dynamics, customer needs and competitive pressures. Using data and insights, he/she will bring discipline and rigor to marketing activities and programs. This executive is a credible and effective business partner able to work across the organization and develop strategies that measurably contribute to business goals
  • Excellent Cross Functional Team Building Skills: The successful candidate is collaborative yet has an inherent ability to lead and enrol others in a compelling vision; inspires them to achieve beyond expectations. He/she promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of the BlackRock franchise. A team first mind-set; prefers to work with others; and is able to motivate and collaborate across a variety of functions. This individual is known as a charismatic leader, who is comfortable managing through ambiguity in a very fast-moving environment. Resourceful and a self-starter, this executive understands how to make things happen through people, while also having a hands-on approach. He/she is a team player who readily shares credit and takes pride in shared success
  • Leadership and Personal Characteristics
  • Strong executive presence. Principled and tenacious. A strategic thinker and pragmatic problem-solver who acts with a strong sense of urgency, accountability and decisiveness
  • Impeccable integrity; embodies and practices world-class ethical standards in every respect
  • Flexible and open operating style that gains the trust and respect of individuals at all levels
  • Demonstrates a flexible approach, stamina and resilience to setbacks; able to set vision and maintain course within constantly changing environment
  • Demonstrates personal and professional maturity by putting the goals, needs and the organization’s best interests above his/her own when appropriate
150

VP, Global Digital Marketing Resume Examples & Samples

  • Have a history of successfully creating & implementing CRM strategies with strong business results
  • Demonstrate experience in overseeing the direction, development, and implementation of CRM software solutions. Salesforce.com and Adobe a plus
  • Have a strong knowledge of data management, including capture, warehousing, segmentation, mining, storing, cleansing, and security
  • Have strong knowledge of applicable data privacy practices and laws
  • Possess the ability to communicate ideas in both technical and user-friendly language
  • Be highly self-motivated and directed, with keen attention to detail
  • Have strong listening and interpersonal skills. The ability to influence and persuade are essential
  • Have global experience, as much of the execution takes place at the market level
  • Demonstrate creative thinking and problem solving skills
  • Demonstrate Entrepreneurial/Intrapreneurial skills
  • Have a strong customer-service orientation
  • Be able to prioritize and execute tasks in a high-pressure environment
  • Have experience and enjoy working in a team-oriented, collaborative environment
151

Business Leader, Global Digital Marketing Resume Examples & Samples

  • Overseeing digital marketing platforms to ensure best alignment of MasterCard resources against marketing to drive incremental profitable GDV and revenue
  • Ensuring marketing resources and investments dedicated to efforts that are both relevant locally and in alignment with regional and global priorities and strategies
  • Responsible for auditing local digital marketing efforts frequently to ensure compliance to strategy, best practices, standards, policies
  • Responsible for site operations, coordination and all activities involved with site maintenance and updating content
  • Lead and manage the annual planning process for digital agency scope of work
152

Digital Marketing SEO & Paid Search Analyst Resume Examples & Samples

  • Design, execute, measure all SEO and paid Search campaigns
  • Manage key SEO and Paid Search key vendor partnerships
  • Provide marketing campaign analytics for campaign and understand campaign performance through dashboards
  • Analyze the performance of marketing programs to recommend changes to drive optimal performance to meet CPA or deposit goals
  • Manage SEO tool and keyword search and phrases to drive SERP and improve overall organic search results
  • Develop and maintain a collaborative relationship with the teams, to ensure the overall marketing team to understand the timelines and execution
  • Create and manage KPI’s for the campaign and platforms to assure we are meeting growth and efficiency targets
  • Design test and Learn strategy for future investments
  • 3+ years of managing SEO and or Paid Search operations
  • Understanding of DMP and how to optimize bids and the bidding process
  • Experience with creating and executing KPI for Digital marketing channels
  • Experience managing vendors and performance
  • Proficient use of SPSS, R, SQL, Tableau, Excel (Macros, Pivot table, VBA), Access, Powerpoint
  • Strong Statistic background
  • Strong analytic and modeling skill
  • Strong problem-solving and project management skills
  • Ability to balance strategic focus with tactical implementation/execution
  • Ability to effectively manage complex and/or multiple projects to completion on time and on budget
  • Ability to quickly adapt to changes in the environment and prioritize accordingly
  • Strong sense of urgency and attention to detail
153

Director of Digital Marketing Resume Examples & Samples

  • Develop and execute the annual global digital marketing plan, budget, spend, org design and functional KPIs across multiple regions
  • Optimize and implement best practices across all digital marketing programs, including: SEM, SEO, display, mobile, video, and social, with a focus on driving new customer acquisition, engagement, and inside sales conversions
  • Own the entire metrics stack for all global digital efforts including lead generation, conversion rates, pipeline generation, and influence on bookings
  • Assess content effectiveness, and drive alignment between marketing campaign narratives and the website user experience and KPIs
  • Develop compelling go-to market plans to support and extend brand campaigns/initiatives across global sales regions
  • Proactively identify opportunities for innovation and incremental business growth potential. Develop business cases, gain endorsement and execute
  • 10+ years’ digital marketing and online sales experience, preferably with a B2B technology background, preferably on a global scale
  • Strong track record in performance analytics and making data driven decisions to continually optimize and drive the customer acquisition funnel
  • Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions. Strong leadership track record with ability to work effectively with executive leadership team
  • Experience with building, mentoring and coaching a team
154

VP, Global E-commerce & Digital Marketing Resume Examples & Samples