Analyst, Digital Marketing Resume Samples

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KC
K Crist
Karlee
Crist
2498 Nader Road
New York
NY
2498 Nader Road
New York
NY
Experience Experience
04/2015 – present
Los Angeles, CA
Senior Analyst, Digital Marketing Analytics
Los Angeles, CA
Senior Analyst, Digital Marketing Analytics
04/2015 – present
Los Angeles, CA
Senior Analyst, Digital Marketing Analytics
04/2015 – present
  • Present ideas and work to leadership: Create and share presentations with senior leadership, Chief Marketing Officer, Chief Digital Officer, leaders of other functions
  • Build excellent relationships with key partners: Work hand-in-hand with internal and external partners in media, creative, and content performance. Develop partnerships with key digital platforms - Facebook, Twitter, Google, programmatic and ad-tech players
  • Create rigorous Test and Learn agenda to drive continuous improvement: Execute A/B and multivariate tests to optimize performance. Stay well-informed of new research and analytical tools in the market
  • Analyze campaign performance and implement in-market optimizations: Apply data analysis techniques to identify trends and drivers, including utilizing Digital Attribution tools. Act on insights to drive toward campaign goals
  • Manage programmatic and direct media campaigns: Buy, measure, and optimize media in Online Video, Social, Mobile, Display programs
  • Identify trends in website traffic, eCRM, customer reviews/ratings, social sentiment and media performance for analysis
  • Create reports and present to client
06/2011 – 02/2015
New York, NY
Senior Analyst, Digital Marketing
New York, NY
Senior Analyst, Digital Marketing
06/2011 – 02/2015
New York, NY
Senior Analyst, Digital Marketing
06/2011 – 02/2015
  • Work with manager and key business partners to create and implement seasonal strategies
  • Develop annual budget and 3YR business goals and investment strategies with internal team and broader eCommerce teams
  • Create Customer Metrics strategy and reporting
  • Ensure Search and Display Marketing initiatives are "on brand" with merchandising, promotional, and overall business strategy. Ensure optimal brand messaging is always being used
  • Develop and implement customer acquisition and multi-channel marketing strategies
  • Proactively work with team members, other marketing teams, merchandising, creative, finance, and other cross-functional groups
  • Monitor performance across programs and analyze results
04/2006 – 12/2010
Phoenix, AZ
Analyst, Digital Marketing
Phoenix, AZ
Analyst, Digital Marketing
04/2006 – 12/2010
Phoenix, AZ
Analyst, Digital Marketing
04/2006 – 12/2010
  • Create key performance indicators and develop dashboards and visualizations to illustrate key metrics and explain trends against these KPI’s
  • Assist in developing analysis, test results and resulting recommendations to senior management
  • Assist with campaign optimisation between agency and campaign managers to improve overall media effectiveness
  • Assist in the management of paid digital media campaigns to drive subscriptions
  • Assist with all elements of campaign management, from campaign objectives and creative brief, to ad production and trafficking, to results and analysis
  • Manage MSE requests- volume and workflow, forecasting, and reporting
  • Improve the tools and methods used to collect and report on the performance of digital media
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Oregon State University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong analytical and communication skills, time management, and attention to detail
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
  • Ability to pay attention to details and be organized
  • Excellent written and verbal communication skills
  • Ability to work independently and in a team environment
  • Interpersonal skills and ability to interact and work with staff at all levels
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
  • Passion to grow the digital business, ability to adapt to entrepreneurial culture
  • Willingness to take initiative and to follow through on projects
  • Familiarity with marketing tools such as google analytics is
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1

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

  • Hands on experience with multiple large data sets
  • Proficient in Excel, including use of macros and pivot tables
  • Experience with one or more of the following
  • Access
  • VBA
  • SAS
  • SPSS
  • Applied Statistics
  • PHP
  • Experience in Double Click, Atlas and Point Roll data a plus
  • Experience with Site Reporting Tools such as SiteCatalyst, WebTrends a plus
  • Strong analysis skills
  • Apply various quantitative methods to analyze and interpret information from multiple data sources
2

Analyst, Digital Marketing Analytics Resume Examples & Samples

  • Subject matter expertise in web analytics, media measurement, and database analytics; minimum 2 years hands-on experience with Omniture or Google Analytics
  • Ability to take large amounts of data and analysis and synthesize it into meaningful reporting (data mining)
  • Strong analytical skills with understanding of basic statistical techniques: hypothesis development, designing
  • BA or BS in Marketing, Statistics, Computer Science or other relevant high-tech related field
  • Digital publishing or mobile product experience
  • Knowledge of the application of basic statistical methods and familiarity with running analysis in a statistical platform
  • Passion for results oriented, data-driven decisions
  • Interest in news and digital media
3

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

  • Proficient SAS/SQL programming skills
  • Experience using an enterprise-level analytics platforms (for example: Adobe Analytics, Google Analytics, Searchmetrics, Marin Software, Google Adwords, etc...)
  • Strong analytical skills; ability to draw conclusions from data and take action accordingly
4

Senior Analyst Digital Marketing Resume Examples & Samples

  • Assist in developing strategies and executing key initiatives for DTC B2B site customer acquisition, conversion improvements, and CRM
  • Analyze customer usage data, performance data, and customer service data for site to continually optimize product offering, promotions, navigation and functionality/services/content
  • Work with internal and external partners to develop promotional plans and the creative assets necessary to support them
  • Creatively identify target audiences and devise promotions / campaigns that engage, inform and motivate
  • Identify opportunities for improved customer experience
  • Strong organizational and planning skills are a must as well as attention to detail
  • Bachelor’s degree with 2 to 4 years of experience required. MBA preferred
  • Exhibit in-depth understanding of Direct to Consumer online retailing and website management
  • Experience leading and managing SEO/SEM activities, email campaigns, and social media
5

Assistant Analyst, Digital Marketing Resume Examples & Samples

  • Ecommerce content testing and validation for the brand
  • Coordination of daily/weekly web marketing task and projects
  • Delivery of digital experience and functionality
  • Execution of analytical tagging and providing updates on performance metrics
  • Monitor and review websites looking for possible edits, corrections or enhancements
  • Highly motivated/self-starter with a sense of ownership, a willingness to learn, and a strong desire to improve processes!
  • Logical, organized, and problem solver mindset
  • Must perform well in high pressure situations and balance competing priorities
  • Previous experience or strong interest in E-Commerce and marketing a plus
  • Proficient in Excel, Adobe Creative Suite & Adobe Site Catalyst a plus
6

Analyst, Digital Marketing Resume Examples & Samples

  • Devise marketing and sales incentive programs for affiliate partners; generate and deploy messaging and display campaigns for prospects; evaluate and assess program for broad implementation
  • Drive strategies and projects to increase transaction rate on the SiriusXM Online Account Center
  • Initiate projects to increase digital transactions/reduce customer friction; work with the production and development team to design experiences and define detailed requirements to deliver; and oversee project through to User Acceptance testing and launch
  • Use reporting and analytics to inform programs and measure results
  • Assist in the management of paid digital media campaigns to drive subscriptions
  • Assist with all elements of campaign management, from campaign objectives and creative brief, to ad production and trafficking, to results and analysis
  • Support prioritization and execution of digital experience roadmap that enhance customer experience, including increasing acquisition and conversion as well as decreasing churn
  • Identify and participate in process efficiencies that increase roadmap throughout
  • Partner with key internal stakeholders, including marketing, finance, product and IT to increase total digital transactions, customer engagement and key KPIs
  • Report and analyze daily, weekly and monthly scorecards and reporting that drive business objectives
  • 1+ year(s) of analytics experience
  • Bachelor’s Degree with focus on marketing or related field, or equivalent experience required
  • Passion to grow the digital business, ability to adapt to entrepreneurial culture
  • Interpersonal skills and ability to interact and work with staff at all levels
  • Familiarity with marketing tools such as google analytics is a plus
  • Demonstrated desire to learn new reporting and analytics tools (omniture, maxymiser, etc.)
7

Senior Analyst, Digital Marketing Resume Examples & Samples

  • Plan and develop paid search, comparison shopping, and remarketing display programs to meet revenue and ROI requirements
  • Conduct measurement and analysis on the effectiveness and efficiency of online programs
  • Ensure Search and Display Marketing initiatives are "on brand" with merchandising, promotional, and overall business strategy. Ensure optimal brand messaging is always being used
  • Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
  • Proactively work with team members, other marketing teams, merchandising, creative, finance, and other cross-functional groups
  • Manage budget, forecast, and accruals weekly/monthly/annually
  • Present findings, analysis and recommendations to management through Senior Executive levels
  • Work with manager and key business partners to create and implement seasonal strategies
  • Rapidly incorporate changes or new information from market, competition or business conditions
  • Support the team in various brand initiatives & marketing programs-- new store openings, new mover program, and dorm
  • Create Customer Metrics strategy and reporting
  • Proven track record in managing and optimizing a budget to ROI goals
  • Minimum Required: B.A. in Marketing, Business, or related field
8

Data Analyst, Digital Marketing Resume Examples & Samples

  • Leverage existing data output to create and maintain traffic acquisition reports that provide actionable insights to support SEO, Newsletter, Social Media and other Traffic Acquisition teams
  • Develop traffic capacity forecasts for priority topic areas using existing data outputs
  • Create and maintain data projections and trend analysis of priority site sections
  • Design Excel reports to inform ongoing digital marketing strategy
  • Deliver trend analysis for traffic delivery and newsletter subscription activities
  • Investigate significant changes in traffic patterns and identify the data anomalies
  • A bachelor's degree or equaivalent experience - a concentration in business management or information systems preferred
  • 4+ years of experience in business analysis and reporting writing experience
  • Must be proficient with MS Excel - pivot table, Vlookups, etc
  • Proven ability to create actionable business measures from analysis
  • Prior experience in working with large dataset to summarize and provide analytic insights
  • Prior experience with tools and techniques to transform data into information and reporting models preferred
  • Experience with web analytics and Omniture reporting and/or Google Analytics
  • Knowledge of web metrics (e.g. Visits, Unique Users, Page Views, Impressions, Clicks, CTR)
  • Prior experience in online or internet based company
  • Prior experience in working with relational databases, such as Oracle and SQL Server, in a business-to-business environment preferred
9

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

  • Solve complex business problems by using predictive modeling, experimental design and scalable reporting
  • Execute on adhoc requests & long term work streams effectively utilizing staples customer data set, web data set & digital marketing data set & articulate actionable questions/hypotheses and derive the “why” of an analysis
  • Utilize SAS and other statistical packages to create and automate complex reporting of Digital Marketing Scorecards
  • Conducting Lifetime Value analysis across all vehicles and making budget allocation recommendations for the business based on Analysis
  • Become an expert in the Staples digital data ecosystem (Hadoop, Teradata, Omniture, Attribution platform, vendor data etc.)
10

Senior Analyst Digital Marketing Pottery Barn Teen Resume Examples & Samples

  • Work alongside SME's to identify new partnerships and opportunities for optimizing existing partnerships where appropriate based on brand strategies and initiatives
  • Develop annual budget and 3YR business goals and investment strategies with internal team and broader eCommerce teams
  • Analyze competitive marketplace and follow eMarketing trends
  • Monitor performance across programs and analyze results
  • Develop and implement customer acquisition and multi-channel marketing strategies
  • Prepare detailed, quantitative assessments of marketing-driven sales
  • Contribute to preparation of monthly presentations to brand partners
  • 3 years of experience online marketing, retail marketing, or digital media planning
  • Able to see trends and to extract actionable insights from data to drive results
  • Ability to work in fast paced environment with ability to prioritize and be flexible
  • Strong proficiency in Microsoft Excel and ability to analyze results
  • Meticulous attention to detail required
  • Experience with a web analytics system a plus
11

Analyst Digital & Marketing Resume Examples & Samples

  • Performs and implements daily operational activities that impact basic/standard components / processes of the specified Digital and Marketing work function, and may include responsibilities in the area of digital Merchandising, Photo, eHealth, User Experience, Strategy, or Marketing, such as
  • Bachelor's Degree and at least 1 year of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance, and/or Operations OR High School Diploma / GED and at least 4 years of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance, and/or Operations
  • Willing to travel up to 10% of the time for business purposes (within state and out of state)
  • Experience establishing and maintaining relationships with individuals at all levels of the organization, in the business community and with vendors
  • Experience working in the digital or creative marketing space
  • Knowledge of statistical programs, Microsoft Access, and/or SQL
12

SEO Analyst, Digital Marketing Resume Examples & Samples

  • Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Experience with website analysis using a variety of analytics tools
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  • Experience working with CMS and building/administering content in CMS environments
  • Desired: Knowledge of HTML/CSS and website administrations
  • BS/BA degree preferred
13

Analyst, Digital Marketing Resume Examples & Samples

  • Create key performance indicators and develop dashboards and visualizations to illustrate key metrics and explain trends against these KPI’s
  • Monitor and maintain existing reporting and dashboards
  • Monitor and analyze effectiveness of new web features, funnel performance, site changes and campaigns
  • Identify data patterns, along with site usability or performance trends
  • Perform ad hoc analysis for internal teams including Digital Marketing, Demand Generation and Product Marketing
  • Assist in developing analysis, test results and resulting recommendations to senior management
  • Assisting the Implementation Manager with Adobe Analytics Implementation projects, from
  • Train stakeholders in using and interpreting self-service reporting served via Adobe Workspace
  • Stay abreast on best practices and latest trends in web and omni-channel analytics
  • Minimum of 2+ years’ experience working in a digital analytics capacity
  • Experience with web analytics tools required (Google Analytics / Kissmetrics), experience with Adobe Analytics preferred
  • Analytical thinker with a strong passion for visualization, analysis, and evangelizing data usage
  • Basic understanding of online marketing across various online media types (display, search, email, social, etc.)
  • Outstanding MS Excel skills
  • Strong interpersonal skills. Must be able to work effectively in a project team
14

Marketing Analyst Digital Marketing Resume Examples & Samples

  • Previous experience and proficiency with Salesforce, Pardot (marketing automation tool), and Google Analytics is strongly preferred; WordPress, TrackMaven, Contently and Ceros experience is a plus
  • Detail-oriented individual with an eye for design
  • Excellent organizational skills with a fanatical appreciation and dedication to accuracy, quality and meeting deadlines
  • Not afraid to roll up your sleeves to troubleshoot and resolve issues
  • Exceptional communication skills (verbal and written) including an aptitude for customer experience
  • Experience working with external vendors
  • Prior agency experience a plus
15

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

  • Provide analytic support to the consumer experience team to drive results across digital marketing channels
  • Interface with cross functional teams and partner agencies to ensure data is collected uniformly and accurately for analysis
  • Oversee web tagging and other data collections mechanisms owned by IS and partner agencies to enable consumer journey measurement
  • Lead analytics in the agile marketing environment to help turn real-time insights into actionable media tests
  • Identify trends in website traffic, eCRM, customer reviews/ratings, social sentiment and media performance for analysis
  • Understand the role of website content, coupons, etc. and identify user experience gaps from website analytics
  • Be an evangelist for data democratization and enabling business stakeholders with actionable consumer experience measures
  • Partner with agencies to ensure accuracy and effectiveness of reporting deliverables
  • At least 3 years of relevant work experience in digital analytics (Google Analytics
  • Previous experience with media channels (paid display, paid search) and data technology
  • Experience with web design is a plus
  • Enthusiasm for data and quantitative behavior analysis
  • Understanding of online marketing metrics (CTR, CPC, CPM) and key performance metrics (CPL, ROAS, ROI)
  • Strong leadership and collaboration skills
  • Technical expertise in Data Visualization (Tableau, DOMO)
16

Analyst, Digital Marketing Analytics Resume Examples & Samples

  • Leverage your knowledge of digital analytics to optimize the efficacy of marketing spend in online channels (ie optimize ROAS targets). Productionalize insights by creating Bid Models and implementing into the business
  • Understand and own day-to-day operations of the fractional attribution model including feed maintenance, data integrity, and reporting; develop recommendations for changes to investment and marketing strategy based on data
  • Support Email and OLM data needs by delivering actionable insights derived from quantitative analysis. For example, identify optimal contact cadence, find constructive segmentations and improve measurement strategy
  • Execute accurate test design and evaluation – including sampling techniques and determining statistical significance (chi-square, t-test, ANOVA, correlation, etc)
  • Own and maintain the tag management platform and data layer
  • Gather data from disparate sources and develop actionable integrated reporting
  • Bachelors degree in computer science, engineering, economics, math, statistics (or similar)
  • 2+ years of relevant work experience; OLM analytics experience preferred
  • Proficiency in web analytics solutions such as Adobe Analytics, Google Analytics, or equivalent
  • Proficiency in database administration such as SQL Server, Oracle, MySql, or equivalent
17

Senior Analyst Digital Marketing Resume Examples & Samples

  • 2-5 years of digital advertising experience required
  • 1-2 years of mobile advertising experience required
  • Expertise in large-scale, digital advertising and lead generation based environment required
18

Analyst / Senior Analyst Digital Marketing Resume Examples & Samples

  • Partner closely with external agencies’ creative, media, and analytics teams to execute campaigns that will build Personal Savings’ brand awareness and acquire new customers
  • Manage end-to-end creative execution for all digital channels, ensuring that all marketing materials are approved by relevant stakeholders and launched on time
  • Develop and execute test-and-learn agendas that will deliver insights and drive innovation
  • Analyze channel performance and results monthly, and communicate learnings and channel strategies to broader Personal Savings team and senior leadership
  • Own marketing team budget responsibilities, managing campaign allocations, processing payments, and tracking spend by working closely with colleagues and Finance counterpart
  • 1-3 years of marketing experience required; agency and/or digital media experience preferred
  • Passion for digital marketing, advertising, and media, with demonstrated ability to stay current on industry developments
  • Highly organized, with astute attention to detail, a strong orientation toward process, and demonstration of effective project management skills
  • Strong analytic skills; ability to make data-driven decisions
  • Track record of driving results while managing multiple initiatives
  • Team player with a positive attitude and ability to adjust to changing priorities
  • Bachelors Degree required
19

Analyst Digital Marketing Resume Examples & Samples

  • 1-3 years of digital advertising experience required
  • 1+ years of content marketing experience or related field required
  • Data driven creative mindset
  • Strong project management skills including the ability to manage multiple, competing priorities
  • Required experience in managing vendors
  • Must be self-starter with strong problem solving and interpersonal skills
  • Airline or travel industry experience preferred
  • Expertise in large-scale, digital advertising campaigns and lead generation based environment preferred
20

Analyst, Digital Marketing Resume Examples & Samples

  • Support online marketing campaign set-up and management across interactive channel, primarily web and mobile
  • Work with cross-functional teams to carry out web and mobile enhancements under quick timeframes
  • Collaborate with other capabilities & teams to ensure setups are executed across Marketing Teams
  • Manage MSE requests- volume and workflow, forecasting, and reporting
  • Coordinate with CPS and OPEN on launch updates to ensure related copy and disclosure updates are launched simultaneously
  • Own end to end process for implementing Marketing Alerts (ACMS/Shared), including mock up creation and reporting extraction
  • Provide GMO training and refresher training
  • Participate in business driven projects as Subject Matter Experts of the tool/platform and perform user acceptance training/testing as needed
  • Ancillary responsibilities include supporting other Marketing Capabilities and future capabilities on an Ad Hoc basis
  • Support Sr. Manager in all relevant activities
  • Partner closely with Consumer Products and Services, American Express OPEN, American Express Technologies and CTCMT to define and streamline business processes and execution requirements
  • Translate business needs to our technology partners and explain capability/platform functionality to Marketing
  • 1-3 years of work experience in a comparable activity with online experience preferred; no technical skills required, but candidate should have a clear understanding of online technologies, a basic understanding of how websites work and an interest in the online marketing space
  • Experience managing technologies and/or software product management
  • Strong reporting skills (Excel) and proficiency with Microsoft Office Suite
  • Ability to translate technical terminology to business partners and business requirements to technology partners
  • Ability to work independently, and be able to manage multiple priorities simultaneously in a fast-paced environment without direct supervision
  • Ability to think creatively and problem solve; must have a "can do" attitude
  • Ability to build relationships across organizations
  • Ability to persuade and gain consensus from partners with different goals
  • Bachelor degree or equivalent work experience required
21

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

  • A minimum of three (3) years of online marketing experience working with analytics, reporting, and user feedback
  • A minimum of two (2) years of experience with web analytics platforms like Adobe Analytics (Omniture), Webtrends or Google Analytics
  • A minimum of two (2) years of experience executing or analyzing paid search, display advertising, SEO, and/or social media marketing
  • Advanced knowledge of Microsoft Office products (Excel, Outlook, PowerPoint)
  • Ability to travel domestically and internationally, as required
  • A minimum of three (3) years of experience with web analytics platforms like Adobe Analytics (Omniture), Webtrends or Google Analytics
  • A minimum of three (3) years of experience executing or analyzing paid search, display advertising, SEO, email marketing and/or social media marketing
  • A minimum of two (2) years of experience in an analytics-specific role
  • A minimum of one (1) year of experience with visualization tools like MicroStrategy or Tableau
22

Technical Analyst Digital Marketing & Channels Resume Examples & Samples

  • Responsible for wireframe document in branded web portal
  • Responsible for functional requirement document in IAM and branded web portal
  • Responsible for the testing quality including strong testing scenario
  • Responsible for IAM integration into the digital ecosystem and management of vendors
  • Collaborate across IT and commercial business unites to configure and deploy IAM solutions capabilities globally
  • Contributes as part of a cross-functional team to the delivery of product releases against a prioritised set of requirements. Advises Development Lead on work packages and delivers in a timely manner
  • Provide effort estimates and guidance for associated development work in the portfolio
  • Drive continuous improvement of the Digital Marketing technology platform
  • Become fully conversant with MSD systems development life cycle methodology and understand regulatory and compliance needs relevant to the digital marketing in the Pharma industry
  • Ability to self-learn and develop business and technical knowledge quickly and apply these to the business problems
  • Actively collaborate and share knowledge across MSD IT
  • MSc Degree or BSc Degree or equivalent with relevant experience in Computer Science
  • 3 years’ experience in commercial (sales / marketing / Digital) environment
  • Motivated team player with excellent interpersonal skills
  • Minimum of 2-3 years’ experience working with identity management tools such as Janrain or LDAP based solutions
  • Experience with Single Sign On and social media authentication for digital ecosystem
  • Awareness of legal/regulatory context of integrating IAM solutions into a digital ecosystem and be familiar with consent/opt-in management
  • Experienced in documenting business and functional requirements
  • Experienced in developing and managing user acceptance testing
  • Experience with business process modelling and analysis
  • Experience with developing business cases or project justifications
  • Prior experience facilitating meetings and workshops
  • Strong analytical thinker and problem solving skills
23

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

  • Manage programmatic and direct media campaigns: Buy, measure, and optimize media in Online Video, Social, Mobile, Display programs
  • Create rigorous Test and Learn agenda to drive continuous improvement: Execute A/B and multivariate tests to optimize performance. Stay well-informed of new research and analytical tools in the market
  • Build excellent relationships with key partners: Work hand-in-hand with internal and external partners in media, creative, and content performance. Develop partnerships with key digital platforms - Facebook, Twitter, Google, programmatic and ad-tech players
  • Present ideas and work to leadership: Create and share presentations with senior leadership, Chief Marketing Officer, Chief Digital Officer, leaders of other functions
  • Bachelor's degree in marketing, mathematics, economics, statistics, or other related field. MBA preferred