Marketing Specialist Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the marketing specialist job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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SL
S Lakin
Sam
Lakin
437 Murazik Club
Philadelphia
PA
+1 (555) 338 2253
437 Murazik Club
Philadelphia
PA
Phone
p +1 (555) 338 2253
Experience Experience
10/2014 present
Detroit, MI
Marketing Specialist
Detroit, MI
Marketing Specialist
10/2014 present
Detroit, MI
Marketing Specialist
10/2014 present
  • Assists in development of marketing campaigns in support of SMB and mid-market channels
  • Coordinate projects as directed by the Marketing Manager. Provide outputs on time and on budget
  • Developing relationships within the businesses to anticipate client perceptions, manage challenges and maximize on market opportunity
  • Work with clients and with internal stakeholders to develop, steward and execute 360 sponsorship programs
  • Work closely with management and sales teams to deliver results on marketing programs
  • Support marketing portal vendor management, continuous template/program development, and champion portal use with franchise community
  • Manage logistics, including: update web-based deal and contact management systems, develop internal updates, etc
07/2012 08/2014
New York, NY
Marketing Specialist
New York, NY
Marketing Specialist
07/2012 08/2014
New York, NY
Marketing Specialist
07/2012 08/2014
  • Work with Global Directors or Customer Engagement Program Managers to execute the lead generation marketing campaigns
  • Work with product marketing to develop and promote customer success stories
  • Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
  • Work with internal and external constituents to gather information pertinent to proposals, brief designers on creative elements and assist in budget creation
  • Collaborate with the Seller Fulfilled Prime product managers to improve the seller offering
  • You have an energizing personality, not only with your work but with your work ethic and style
  • Reporting to the Marketing Campaign Manager, the Direct Marketing Specialists apply knowledge of business objectives, marketing strategy, customers, distribution channels and the market to develop and produce direct response multi-channel marketing campaigns and collateral. Channels such as print, digital and call centres are leveraged to sell our products to consumers
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of San Francisco
Bachelor’s Degree in Marketing
Skills Skills
  • Strong project management skills, including the ability to independently manage multiple projects, meet deliverable dates, prioritize and organize effectively
  • Strong attention to detail, highly organized
  • Proven ability to be highly organized and effective in handling multiple detail-oriented projects in a fast-paced environment
  • Excellent writing skills with the ability to create basic content and edit the work of others
  • Ability to use excellent judgment, handle confidential materials and display a professional demeanor
  • Ability to change priorities and respond quickly during urgent situations, while remaining calm, focused, professional and effective
  • Strong verbal/written communication skills with strong attention to detail
  • Strong and deep overall business acumen and good knowledge of Accenture’s area of business and overall business strategy
  • Strong collaboration, communication and an ability to influence cross-functional groups along with the ability to thrive in an environment of constant change
  • Strong project management skills, detail orientated and highly organized
Create a Resume
1

Marketing Specialist Resume Examples & Samples

  • On average 3 years of experience at an agency, media company, sales organization or in sports production, where the individual was responsible for presentation, creative and promotion development
  • Strong organizational skills – ability to manage multiple projects simultaneously
  • Business writing skills including presentation development
  • Strong interpersonal skills - with internal and external clients
  • Knowledge of media marketing, the sales process and media in general
  • Thorough knowledge of Word, PowerPoint, Excel, etc and presentation proficiencies
  • Working knowledge of Photoshop and Final Cut
2

Marketing Specialist Resume Examples & Samples

  • Creates and develops marketing programmes to help drive business revenues and support business/product/sector objectives
  • Creates client retention, acquisition and increasing market share programmes
  • Initiates and oversees the development and delivery of sector and product integrated marketing communication campaigns
  • Value proposition and messaging platforms
  • Responsible for all client communications - promotional, educational and regulatory
  • Sales support programmes and materials
  • Client targeting and prioritisation for events, conferences and marketing collateral
  • Advise on appropriate marketing communications mix
  • Create and oversee the creative development and content of advertising campaigns (print, digital and social media); advertorials; brand campaigns; Pitches and credentials; direct marketing campaigns ; multimedia, microsites, marketing literature; third party conferences
  • Works with the business and marketing execution help to shape conference content/themes
  • Thought leadership programmes- seminars, dinners, client events
  • Co-create with marketing execution client experiences and events that enhance client relationships
  • In conjunction with the IB Marketing Business Management team, Marketing Strategy delivers comprehensive performance data, including appropriate return on investment information, to the business, Finance and Corporate Centre
3

Marketing Specialist Resume Examples & Samples

  • Conduct quantitative and qualitative research on consumer behavior, marketing trends, digital and social media developments and specific industry/client businesses to enhance sales probability
  • Generally assist in the refinement of PowerPoint and Keynote presentations including document formatting, copy editing and image sourcing
  • Acquire a working knowledge of Live Nation assets/capabilities and identify their role in achieving client business objectives
  • Develop and organize Live Nation sales tools such as property one-sheets, consumer research documents, online / offline marketing packages, etc
  • Assist in internal brainstorming sessions for prospective clients
  • Work with internal and external constituents to gather information pertinent to proposals, brief designers on creative elements and assist in budget creation
4

Marketing Specialist Resume Examples & Samples

  • Working knowledge of financial services and asset servicing products a plus but not required
  • Experience in key marketing functions and tactical marketing execution preferred
  • Excellent writing, communications, and project management skills
  • Microsoft Office (Word, Excel, Powerpoint) skills a must
5

Marketing Specialist Resume Examples & Samples

  • Project management of all Marketing campaigns to include point of sale programs, product launches, and all in-store programs that drive overall company results
  • Ensures accuracy of all information prior to the opening of a job
  • Manages and communicates all subsequent changes throughout the season
  • Responsible for the creative brief development and kick-off
  • Manages on-time check in of projects from open date through delivery to production to final results reporting
  • Partners with Production Specialist to ensure on time, accurate POS budget estimates
  • Regularly interacts with Store Operations, Brand Presentation, and Marketing partners
  • Opens and updates all marketing jobs in Adtrax to include budget numbers
  • Back Up partner to Marketing Coordinator for all In Store Handout jobs
  • Reporting and Analysis
  • Attend Creative kickoff meetings
  • Weekly touch base & Target downloads
  • Weekly production meeting
  • Weekly touchbase with AVP
  • Evaluation and proposal of new ideas and vendors
  • Program budget maintenance (Branding, Sweepstakes/Contests, Partnerships, etc)
  • Calendar updates & additions (for programs of responsibility)
  • Proof creative at checkpoints for accuracy
  • Misc. jobs and tasks as assigned
6

Marketing Specialist Resume Examples & Samples

  • Oversee management and timely execution of updates across a library of existing presentations and printed marketing materials on a monthly and quarterly basis to meet compliance deadlines
  • Develop strong relationships with internal business partners and become proficient at processes and systems to fulfill objectives
  • Contribute to the development of new content and communications to internal partners
  • Remain current with FINRA compliance rules
  • Work with the team and internal partners to identify product marketing opportunities based on industry trends, current market environment and competitive advantages
  • 2+ years of marketing experience—preferably in the mutual fund/asset management industry
  • Bachelor’s degree, preferably with a major in marketing, communications, journalism, English or finance
  • The ability work independently or with minimal supervision
  • Strong project management skills, including the ability to independently manage multiple projects, meet deliverable dates, prioritize and organize effectively
  • Gain proficiency in the content approval process and manage projects through this process
  • Interest in financial markets, mutual funds and the investment industry
  • Interest in writing, creating and distribution of marketing content
  • Bachelor’s degree, preferably with a major in marketing, communications, journalism, English, or finance. MBA a plus
  • Experience creating marketing content
7

Marketing Specialist Resume Examples & Samples

  • Work alongside the department VP and brand team to develop yearly marketing & consumer activation marketing plan and strategy
  • Work closely with the digital team to develop local engagement strategy for social and CRM
  • As relevant, work alongside show producers to develop consumer activation strategy for show launches and on-site engagement
  • Coordinate all aspects/stages of off-air promotional development of campaigns from the initial pitch of idea to the execution and fulfillment working with internal and external partners
  • Be a liaison between the network and the network’s buying agency to oversee and steward all local media activity – radio buys, promotions and added value
  • Work across the networks within the portfolio to develop on-site promotional opportunities, as relevant, I.e. Billboard Latin Music Awards show, NASCAR US-based races, Descarga Music Seris, etc
  • Oversee the development and fulfillment of local media creative assets required of the media buys
  • Oversee ideation, sourcing, inventory management, and fulfillment of all inter-departmental requests for premiums and marketing materials/collateral to promote shows or the NBC Universo brand
  • Developing Department’s consumer events calendar. Calendarize key Marketing events throughout the year
  • Minimum 2 years’ experience in Television Marketing, Proficiency and knowledge of social media marketing
  • Knowledge of entertainment, television, and marketing
  • Spanish Language proficiency
  • Candidate should have excellent communication skills and good problem solving skills
  • Strong written and oral communication skills required
  • Ability to work effectively in a fast-paced environment where multi-tasking is a must
  • Ability to follow through on task completion
  • Ability to interface with executive and senior management internally and externally
  • Strong written and oral communication skills (English and Spanish preferred), organizational skills, problem solving skills and attention to detail
  • Ability to maintain sensitive and confidential information
  • Highly organized with the ability to multi-task, meet deadlines and work in a team environment
  • Excellent customer service skills and self-motivated
8

Marketing Specialist Resume Examples & Samples

  • Helps develop, prepare, print and packages client proposals, media kits and other sales material
  • Collects, copies, orders and stocks all sales and marketing materials
  • Interfaces with all areas of the division to insure a steady flow of information as it pertains to customer service
  • Clerical support for the Marketing Manager
  • Assists in development of client presentations including deck, story, research and artwork
  • Address all client competitive requests
  • Develop and maintain BIS inventory sheets
  • Manage all aspects of POP delivery including downloading of images, POP Prep and archiving
  • Schedule photo requests for POP Photographer(s)
  • Serve as backup to POP Photographer(s) when necessary
  • Work with Sales and Marketing staff to develop accurate sales and customer support materials
  • Create/update category one-sheets and other relevant marketing materials
  • Maintain CCO social networking portals
  • Update internal digital television network with timely announcements
9

Marketing Specialist Resume Examples & Samples

  • Provide Marketing support to the business
  • Responsible for the development & design of all literature including internal communications and external communications when required
  • Oversight of intranet extranet is maintained and compliant, and continually improved
  • Event Management for annual, quarterly and conferences and meetings
  • Marketing Planning - annual and quarterly to support the delivery of the overall sales plan and growth targets
  • Monitoring and Control - within budget, deadlines, stocks of materials
  • Interaction with other functions /departments in order to optimise business opportunity by leveraging key relationships
  • Gather Market Intelligence - from other financial institutions and industry along with detailed product reviews with internal product managers
  • Team working - maintain/monitor/improve relationships amongst broker distribution team
10

Marketing Specialist Resume Examples & Samples

  • Design, development and production of brochures, flyers, direct mail, print and online ads, multimedia presentations etc including sourcing of images to support campaigns
  • Content development and production for use in Content Marketing promotions
  • Utilisation of lead generation opportunties
  • Content management for the corporate website
  • Creative writing, generation of headlines, straplines, to enable quick turnaround of adverts etc
  • Provision of strategic advisory to various businesses globally on achieving client marketing objectives
  • Assist, as required, in the roll out of marketing projects at corporate level
  • Custodian of the brand and ensuring brand compliance
  • Event support - provision of marketing materials for events
  • Industry polls support (creation of internal website for employees use, updates to management throughout the poll to ensure employee activity)
  • Copy development, editing, proof reading
  • Project administration, cost management and associated admin
  • Proven ability to develop and edit text, headline formulation, creative route development (imagery) in line with audience and regional differences as well as proven project management experience
  • Sound understanding of investment banking products and marketing to different client groups
  • Sound knowledge of the investment banking industry
  • B2B Content Marketing development experience
  • B2B lead generation experience
  • Understanding of compliance and regulatory protocols for targeted marketing materials production
  • Proven experience of developing and delivering successful campaigns, across all mediums
  • Excellent written skills including creative writing
  • Strong understanding of market analytics and best practice ROI evaluation
  • Strong relationship management skills, with proven experience of working with Senior Management
  • Good knowledge of Word, PowerPoint, Excel and Outlook. Familiarity with Front Page and SharePoint would be beneficial
  • Self-starter with initiative and good problem-solving skills
  • Ability to work in a small team and be willing to help-out if needed with other tasks
  • Excellent written and oral skills
11

Marketing Specialist Resume Examples & Samples

  • Minimum 4-5 years marketing experience
  • Four year degree (B.A.,B.S) from an accredited college of university, preferably with a discipline in marketing
  • Excellent organizational and multi-tasking skills with solid attention to detail
  • Team oriented; Ability to effectively take direction and apply learnings to everyday responsibilities
  • Proven ability to partner effectively with team members, the Sales organization, and external parties
  • Strong written and verbal communication. Strong and effective public speaking skills
  • Must be able to contribute ideas in a creative group atmosphere
  • Proficiency in MS Word, Excel and PowerPoint
  • Bilingual required (Spanish and English)
12

Marketing Specialist Resume Examples & Samples

  • Implements sales and marketing plans to meet budgeted volume goals. Implements programs to secure new audience segments while increasing retention of our current subscribers. Executes home delivery sales acquisition and retention initiatives; including managing all start sources including direct mail, in-paper ads, email marketing, single copy inserts, sticky notes, telemarketing, kiosk, carrier and internet sales/social media
  • Develops volume budgets for the site. Forecasts starts and stops, while identifying emerging sales channels and trends to increase market penetration for the site. Monitors revenue streams and manages expenses. Finds efficiencies in sales processes to maximize sales by tracking cost-per-order (CPO), cost-per-unit (CPU) and other corresponding sales metrics
  • Bachelor’s Degree required, plus a minimum of three years sales/marketing/retail or relevant business experience preferred. Digital background in SEM/SEO, retargeting, display and social media a plus
  • Prior media or newspaper experience a plus
  • Must have intermediate computer skills in Excel, Power Point and Word. Access is a plus
  • Must have excellent verbal and written communication skills
  • Must be self-motivated, energetic, goal oriented
  • Must be able to manage programs through peers and managers who report to different disciplines within the company
  • Excellent customer service skills are essential for this position
  • Must possess strong project management and problem solving skills
13

Marketing Specialist Resume Examples & Samples

  • Strong customer relationship management and collaboration skills
  • Ability to structure work priorities/assignments and work independently
  • Ability to maintain effective communication with management regarding development within areas of assigned responsibilities
  • Ability to work under pressure and maintain professionalism in a fast-paced environment
  • Must be flexible and embrace change
  • Organizational efficiency and multi-tasking skills
  • Have keen eye for design
14

Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree in a related field. MBA is preferred
  • Minimum of 5 – 10 years digital marketing experience, 5 years managing Search strategyand in-depth experience in financial services
  • Demonstrated experience in digital performance analysis and overall financial analytical acumen
  • Track record of success in providing analysis, strategic direction and specific business recommendations to senior leadership on critical decisions. Able to work with senior executives to probe, prioritize, challenge and influence the setting of initiatives and the deployment of initiatives
  • Strong communication, negotiation and relationship building skills at a senior level
  • Experience in effectively managing agency and other strategic partnerships
  • Strong financial acumen with the ability to analyze financial information, program results, pro formas and other data rich information
  • Decision-Making and Autonomy: Complex decision making. Numerous sub-Segments to partner with
  • Problem Solving: High complexity due to various sub-Segments including demographic and psychographic variables
  • Extensive Project or Program Management: Strong, able to manage capacity issues, contention issues, prioritization of multiple competing opportunities
15

Marketing Specialist Resume Examples & Samples

  • Experience in Display Media Planning or Buying, Programmatic buying a plus
  • Experience in Ad Operations
  • Experience in Media Analytics a plus
  • Financial Services experience a plus
  • Exceptional written and communication skills
  • Practical problem solving and strategic thinking skills
  • Strong negotiation/influencing skills
16

Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree (B. A.) or equivalent to 3 relevant work experience
  • Native Cantonese skills and fluency in English
  • Large company discipline...small company entrepreneurial attitude
17

Marketing Specialist Resume Examples & Samples

  • Research and Plan the development of new high end photo merchandise
  • Create new Merchandize and specs using DreamLabo 5000 as primary printing source for retailer sales
  • Plan Marketing introduction to retailers and Production partner
  • Research new media based on market trends for DreamLabo 5000
  • Test new media via Canon Inc. and document results
  • Provide Canon Inc with samples and maintain test results, develop a program to test and certify new media with CINC
  • Marketing go to support for retailer business and primary contact
  • Production partner coordinator and primary contact
  • Bachelor degree – Marketing studies preferred (3 - 5 yrs of experiance)
  • Experience Required: Presentation skills, power point creation
  • Product management and or Product development
  • Marketing programs conception
  • PhotoLab or Photo retailer experience a plus
  • High-end (Commercial/Photography) Printing
18

Marketing Specialist Resume Examples & Samples

  • Play an active role within the marketing team to implement corporate strategies in North America
  • Write effective technical and compelling marketing literature for our expanding range of products
  • Contribute to the development and implementation of a digital marketing strategy
  • Manage company presence at conferences, trade shows, etc
  • Develop product presentations
  • Develop collaborative sales strategies
  • Work with sales representatives and mangers
  • Communicate effectively with internal and external partners
  • Excellent verbal and written communication skills are critical. Superb command of written English as evidenced through creation of original content and/ or publications. Should be able to provide examples of their written scientific work (publications, posters, articles, etc.). Previous technical marketing writing experience preferred
  • Degree in molecular biology, medical science, or similar experience, with hands-on knowledge of molecular biology and genetic techniques/ applications; Advanced degree preferred
  • Demonstrated ability to work in a team environment and the ability to function with high degree of independence are required
  • Proficient user of Microsoft Office applications
  • Experience in digital marketing is an advantage
  • Ability to travel 20%
19

Marketing Specialist Resume Examples & Samples

  • Responsible for briefing the agencies on the company 's plan and objectives ahead
  • Responsible for adjusting and controlling the area's budget
  • Responsible for guaranteeing that brand is being used properly throughout channels (brand guardian)
  • Responsible for analyzing media and activation possibilities considering brand and sales challenges. Monitor results for possible adjustments
  • Keep the website and consumer digital and social touch points aligned with the actual campaign
  • High level of experience in both online and offline media - 5 years
  • Previous experience in offline and online advertising - 5 years
  • 3, Fluent in Portuguese and English
  • Experience dealing with advertising agencies
  • Bachelors degree in communications, design, marketing, advertising or administration. (Bachelor ́s in psychology, philosophy should be considered along with previous experience)
  • Agency experience is desirable
20

Marketing Specialist Resume Examples & Samples

  • Education: graduate students in Top University Business School or major in marketing, communication, Double E , journalism. With IT background will be strong plus
  • Experience: internship in MNC, team leadership and project management experience,
  • Knowledge: business management, marketing communication, ecommerce
  • Skills: project and program update on Powerpoint, excel; familiar with internet communication, time management
  • Working time (3~4 days/week for 9~12 months)
  • others : work under pressure
21

Marketing Specialist Resume Examples & Samples

  • Manage communication process between marketing teams in San Francisco and those in Sao Paulo
  • Gather information from key stakeholders across Ubisoft’s portfolio of brands and to report out to Latin American marketing team
  • Minimum of 2 years working in a coordinator, project management, account management, or equivalent role
  • Organized and process oriented with excellent attention to detail
  • Great attitude and ability to problem solve
  • Strong written and verbal communication skills in both English and Spanish
22

Marketing Specialist Resume Examples & Samples

  • Oversee the successful development and execution of marketing initiatives and events
  • Implement successful initiatives within the community both at consumer and business levels
  • Educate internal clients on the best use of marketing strategies
  • Establish a working knowledge of best practices for marketing within the healthcare/patient-care and insurance industries
  • Provide guidance for key initiatives across multiple communication channels
  • Evaluate, prioritize and track complex projects
  • Develop a working knowledge of the company, its products/services, the healthcare industry and the regulatory agencies that govern us in order to develop effective communications
  • Develop a strong network in the communities we serve
  • Develop activities to engage a potential patient base
  • Event Management – small to large event, manage logistics
  • Provide administrative support for the implementation of communication strategies and materials
  • Proactively identify opportunities to improve current processes and work flows
  • Prior health insurance industry or healthcare/medical knowledge or experience sufficient to relate to the business space and patient/member
  • Public speaking/presentation skills with large and small groups
  • Microsoft Office proficiency-Outlook, Word, Excel, and PowerPoint
  • Detail oriented and able to work efficiently, at times in stressful scenarios
  • Must be able to interact and communicate effectively with patients and/or community members, to make them at ease during events
  • Able to respect and maintain patient confidentiality at all times
  • Must be able to follow policies and procedures and work a flexible schedule and locations which may include evenings and weekends
  • This role requires approximately 75% travel
  • Able to track and report results of activities
  • This role is considered patient facing and is part of Humana’s Tuberculosis (TB) screening program. If selected for this role, you will be required to be screened for TB
  • Experience working with Senior population
  • Knowledge of Medicare and Medicaid
  • Direct/Personal Sales or Customer service experience in a B2C or B2B environment
23

Marketing Specialist Resume Examples & Samples

  • Highly motivated self-starter with strong project management skills and ability to perform/prioritize tasks in a fast-paced environment
  • Strong interpersonal skills to work well together with cross functional, global partners
  • Knowledge of Adobe Acrobat commenting tools
  • BA/BS degree required, preferably in Business Administration or Marketing
24

Marketing Specialist Resume Examples & Samples

  • The Specialist is responsible for project managing campaign elements through MSoD. The Specialist works closely with the marketing manager to procure information necessary to drive effective product and market content
  • Serve as the lead on developing and managing logistics for national trade shows as identified by market segmentation. Primary responsibilities include securing booth space, managing booth staff matrix, ordering product and collateral, tracking budget and communicating conference logistics to identified stakeholders
  • Develop and manage annual media campaign calendar to support marketing and communication efforts
  • Develop and manage association membership benefits calendar to ensure timely execution of sponsorship tactics
  • Works with product marketing, inside sales, and field marketing to align email campaign efforts. Where applicable, coordinates efforts for inclusion on campaigns or requests information to support developing alternate campaigns (direct mail, email, etc.)
  • Ensures all materials align with segment messaging and complies with HMH brand standards
  • Strategize with Market Segment Campaign Manager and sales directors to maximize show objectives and revenue goals
  • Understand marketing and online marketing strategy and tactics
  • Strong data management and analytical skills
  • Advanced knowledge of MS Office (especially Excel, Word and Access)
  • This position may require occasional business travel
  • Position may include sitting and working at at a computer for long periods of time
  • Bachelor Degree in Marketing or Communication or equivalent work experience
  • Minimum 1-3 years’ experience managing campaigns and/or trade shows
25

Marketing Specialist Resume Examples & Samples

  • Geospatial / mapping content and applications
  • Selected industry verticals including transportation & logisitics, utilities and the public sector
  • Direct marketing and demand generation
  • Define lead generation campaign briefs including description of the target persona and value selling messages in collaboration with Product Marketing and Customer & Market Development. Capture and understand prospect’s business concerns, challenges and drivers*
  • Secure availability of all sales processes and tools from other departments (pricing, legal) in order to successfully execute the campaign
  • Source contact listings from third party vendors, online acquisition, tradeshows, social media. Cleanse and manage contact databases in the internal CRM system*
  • Create and execute lead generation campaigns leveraging appropriate media, internal marketing automation tools and interfacing with external marketing agencies, personalize messages based on recipient’s industry, position or title*
  • Track and report on campaign KPIs (number of contacts addressed, conversion rate, number of leads generated, ROI, CPA)*
  • Train the sales team on campaigns, in particular Inside Sales, in order to ensure successful conversion of the leads generated*
  • Bachelors/Masters Degree or equivalent, ideally in Marketing
  • 3 - 5 year experience in lead or demand generation
  • Ability in planning, managing, executing and tracking marketing activities using CRM and analytics tools (Responsys, Salesforce.com, Omniture, Google Analytics)
  • Highly motivated in optimizing and delivering on online sales
  • Able to work to deadlines and planned campaign periods
  • Excellent analytical and problem solving skills (can-do approach)
  • Creativity, initiative and drive in presenting new ideas and optimization recommendations
  • Fluent in English is essential and other languages are considered an advantage
  • Excellent knowledge of MS-Office
26

Marketing Specialist Resume Examples & Samples

  • Creating, developing, managing and executing global events across all WM themes
  • Incorporating innovative elements into existing event themes and platforms
  • Research and development of new event platforms and components
  • Sourcing and research of event collaterals and materials
  • Reporting, forecasting and budgeting
  • Managing speaker logistics
  • Contribution to event and venue research
  • Delivery of high-level event platforms
  • Management support / project support
  • Marketing projects in line with event themes
  • 3 years of experience in the field of marketing and /or events
  • Experience in financial services and affinity to the UHNW space,
  • Track record of effectively managing internal and external partners (agencies)
  • Experience and strong passion thought-leadership
27

Marketing Specialist Resume Examples & Samples

  • Lead nurturing programs that leverage lists, behaviors and content to increase sales ready leads
  • Reporting on marketing effectiveness (lead pipeline, marketing influence, click throughs, downloads and campaigns)
  • Use of marketing automation tools to create tactical campaign follow ups that drive improved effectiveness
  • Leveraging A/B testing and analytics to improve lead acquisition and conversion funnels
  • Improvement of end to end lead management process that drives improved lead quality and automation
  • Contribution to and maintenance of marketing processes and databases for the above areas
  • Email Marketing and Lead Generation programs (preferably B2B)
  • Hands-on experience with marketing automation platform such as Eloqua, in applying segmentation, a/b testing, and personalization strategies
  • Experience with a CRM platform such as Salesforce.com or Microsoft Dynamics
28

Marketing Specialist Resume Examples & Samples

  • Organize and oversee distribution/collection of key information and assets to internal and external UBISOFT teams including but not limited to creative, digital, promotions/partnerships, retail, PR and media
  • Collaborate with retail marketing, digital marketing, creative services and other UBISOFT departments and external partners as required, to execute audio/visual assets such as gameplay trailers and social media assets
  • Manage weekly giveaways on social media accounts and document social media campaigns
  • Serve as the main point of contact with UBISOFT’s internal creative services department and external agencies to coordinate schedules, budgets, and delivery of assets based on project specs
  • Work with UBISOFT’s legal, first party, and copy editing teams to arrange review and approval of all consumer facing assets
  • Assist in the creation of PowerPoint presentations as needed
  • Execute additional ad hoc projects as necessary including PO management and swag giveaways
  • 2 years of experience in a project management/marketing communications role in an advertising agency, design firm, in-house design department, or related marketing environment
  • Experience in trailer, TV or video production is a plus
  • Ability to persevere and find order in a fast paced environment with constantly changing variables
  • Strong, self-confident leader who motivates and builds trust with others both internally and externally
  • General knowledge of production and creative terminology as it relates to print, TV, online, etc
  • Entertainment experience (gaming, movies, TV, etc.) and/or agency experience highly preferred
  • Proficiency in MS Suite (Word, Excel, PowerPoint)
29

Marketing Specialist Resume Examples & Samples

  • Recommend marketing needs for assigned business line
  • Write and/or proofread various forms of communication such as newsletters, sales collateral, statement inserts and internet and intranet development
  • Responsible for tracking and communicating the marketing budget for the assigned division
  • Manage client events including coordination, promotion, RSVP tracking and event budget management
  • Communicate with business line personnel in a capacity of educating, training, and defining various marketing initiatives in order to create awareness and generate sales and referrals
  • Communicate with Affiliates and/or vendors
  • Bachelor's degree in business, marketing, communications, or related field. An equivalent combination of experience/education will be considered in lieu of a four-year degree
  • Two (2) or more years of job related work experience
  • Good PC skills. Strong attention to detail
30

Marketing Specialist Resume Examples & Samples

  • Self-motivated and able to work independently as well as with cross-functional teams
  • Strong digital acumen with a thirst for the channel
  • Must be detail oriented and organized
  • Must be highly effective in meeting deadlines in a diverse, fast-paced environment
  • Ability to identify and assess various marketing opportunities
  • Excellent problem-solving skills and attention to detail required
  • Strong analytical, mathematical, written/verbal communication, and interpersonal skills
  • Undergraduate degree with strong performance and recognition
  • Proficient in using Microsoft Office: Excel, PowerPoint, Word
  • HTML skills a plus
31

Marketing Specialist Resume Examples & Samples

  • Assist senior team members in creatively developing marketing materials for client meetings and presentations
  • Research markets, industry metrics and transactions via financial databases and other public sources. Work closely with various members of the investment banking team to identify and track information on prospective and existing clients and private equity investors focused on specific sectors within the Industrial market, as well as lead marketing outreach programs across sectors
  • Lead construction and maintenance of marketing databases for various sub sectors within Industrial Group
  • Coordinate logistics and prospect targeting for various marketing events, including trade shows, industry conferences and general marketing sessions
  • Answer, screen and/or initiate client communication via phone or email. Personally handle matters of importance to the firm, the department or clients to increase efficiency and breadth of practice coverage
  • The ideal candidate will possess a strong work ethic, a demonstrated record for excellence and have the ability to function equally well in both a team setting and on a self-directed basis
  • Must be able to work with internal and external clients on a daily basis via the telephone or in person
  • Must be detail-oriented and recognize errors in numbers, spelling, grammar and punctuation; must demonstrate good follow-through skills
  • Must possess functional knowledge of Excel and PowerPoint and have the ability to enter and format data in an Excel spreadsheet. Must also be very skilled in the use of various internet search engines and have demonstrated an ability to undertake research projects
  • Basic accounting knowledge and knowledge of the equity capital markets is a plus
32

Marketing Specialist Resume Examples & Samples

  • Exceptional verbal and written communication skills
  • Efficient in Microsoft Excel, Word, Outlook and PowerPoint with the ability to quickly learn various software programs
  • Highly organized and detail-oriented with the ability to prioritize work demands amongst frequently changing priorities and deadlines
33

Marketing Specialist Resume Examples & Samples

  • Support content and social media strategy for B2B marketing. This includes listening, posting & responding to clients and media influencers
  • Responsible for monitoring competitor’s presence on social media channels and providing reports as required
  • Thorough understanding of social media metrics and reporting is an asset
  • Source creative assets for social media channels
  • Manage day-to-day of bellmediasales.ca – source, update content, and manage quality control with suppliers
  • Source merchandise, negotiate with suppliers, fulfill internal request, and manage inventory
  • Manage the creative process for Treat of the Week program
  • Gather content for and issue monthly eNewsletters and eBlasts as required
  • Support event logistics
  • Support department with general admin duties including, budget management, calendar updates and data base management
  • Minimum of two years’ experience in media, advertising, web design, and/or social media preferred
  • Superb organizational and computer skills (Word, PowerPoint, Excel)
  • Photoshop, InDesign, and CMS experience an asset
  • Self-motivated and enthusiastic
  • Knowledge of digital advertising platforms and social media platforms
  • University/post-secondary education required, with emphasis on Marketing/Promotions preferred
34

Marketing Specialist Resume Examples & Samples

  • The position is demanding and the individual must have a high energy capacity, possess a self-motivational attitude, thrive as a multi-tasker and communicate exceedingly well
  • Works very closely with the head of marketing and the marketing manager on campaigns and strategic programs
  • Facilitate and support the marketing manager in business and marketing planning between Polycom and its partners, which will include segmentation, targeting and positioning of the Polycom brand in key market segments in line with Partner capabilities
  • Support the territory in ‘programmatising’ local marketing activities, directed at the channel community
  • Assist in the customer case study process by interfacing with the customer, internal pre-sales, sales and corporate communications teams
  • Assist with preparations & logistical assistance to events – seminars and trade shows
  • Assist in development and co-ordination of email campaigns using software tools to support marketing campaigns
  • Co-ordination and planning of small scale events and campaigns under the direction of the manager
  • Obtain timely feedback from partners on sales and marketing initiatives for analysis and reporting purposes
  • Coordinating the production and printing of promotional materials. Ensuring collateral is up to date and available for sales meetings and events
  • Develop quarterly marketing business review presentations
  • Ensuring events spreadsheet & online calendar is updated
  • General marketing administration and support to the marketing team
  • Degree educated, preferably with a Communications/Marketing/PR qualification
  • 3+ years in marketing or related field, preferably Marketing/PR/Media
  • Would be bonus if they have worked in an MNC environment
  • Understanding of the enterprise audience would be an added advantage
35

Marketing Specialist Resume Examples & Samples

  • 3+ years' marketing related experiences required
  • 2+ working experience in IT related MNC preferred
  • Knowledge of IT related industry as advantage
  • Professional project management skill, problem solving
  • Detail-oriented and multitasking
  • Excellent communication skill Working with confidence, responsiveness, and high ownership Qualifications (Education/Major/Certificates)
  • Bachelor and above Degree required
  • At least 3 years experience in marketing related experiences
  • Chinese simplified: Fluent
36

Marketing Specialist Resume Examples & Samples

  • Drive increased brand recognition, impact, and scale through effective marketing communications
  • Drive the implementation of marketing campaigns including direct, online and offline advertising and promotions, consumer communication, and promotional activities
  • Effectively support brand manager to manage 3rd party agencies and suppliers, as well as actively engage and work with cross-functional teams
  • Support brand manager to analyze and develop expertise in the market dynamics of Taiwan including identifying internal and external sources of market knowledge (research companies, internal database / ECRM, internet, personal networking), monitoring industry trends, and tracking marketing programs
  • Execute integrated go to market plans
  • Ensure our marketing initiatives meet Blizzard Entertainment’s high standards of excellence
37

Marketing Specialist Resume Examples & Samples

  • Collaborate with Corporate Communications on integrated communications strategy
  • Excellent project management skills. Needs to clearly demonstrate experience managing stakeholders across a complex matrix structure, globally and regionally. Can demonstrate a strong record of customer and business focused initiatives as well as a strong understanding of UHNW and HNWI segment groups
  • Experience working in the Private Banking industry and a thorough understanding of the financial services industry in APAC
  • Strong knowledge and experience marketing in APAC
  • Strong marketing sense with proven experience in defining and delivering marketing strategies that differentiate within a highly competitive environment
  • Fluent in English and Mandarin. Any further local languages would be considered a plus
  • Strategic thinker with excellent communication skills
38

Marketing Specialist Resume Examples & Samples

  • Utilize information from multiple internal and external sources to provide data and analytical support
  • Provide information and insights regarding customers, customer behavior, markets, competitors, and campaign effectiveness to measure performance and support business decisions
  • Measure the effectiveness of digital marketing efforts (display advertising, paid search, social and email)
  • Make data driven recommendations that optimize channel performance
  • Work with vendors and internal teams to ensure data integrity
  • Maintain existing marketing reports and develop business requirements for new automated reports
  • Conduct marketing analysis to determine responsive and profitable segments
  • Conceive, set up, and execute testing throughout all digital channels
  • Develop materials for presentations, reports and publications, including charts, graphs and maps
  • Shows initiative by proposing new methods for evaluating information, incorporating best practices from high performing organizations, and staying current on the competitive banking industry
  • Stay informed and aligned with the data management objectives of the department, U.S. bank and global organization
  • Leads efforts in compiling and validating internal and external sales and marketing data
  • Works closely to manage suppliers in the data acquisition phase of each project and sets up automated data reporting
  • Assists in preparing final project deliverables, including creating PowerPoint decks and spreadsheet tools
  • Work closely with internal web team and external vendors to ensure analytics tagging and implementation
  • Advanced proficiency with Excel and PowerPoint
  • Knowledge of various Databases, SAS, and SQL a plus
  • Deep knowledge of various measurement technologies such as: website traffic analytics software (tagging and log file based) such as Adobe Marketing Cloud (SiteCatalyst & Test and Target) and Google Analytics
  • Proficient in native social media channel analytics including Facebook, Twitter, Youtube, LinkedIn and Google+ as well as 3rd party publishing and listening platforms like Sprinklr
  • Excellent written, oral communication and presentation skills
  • Ability to present complex data reports, financial analyses, and statistics in a simple and clear way
  • Basic CRM knowledge
  • Past experience with SEO, SEM, email and social tracking and reporting
39

Marketing Specialist Resume Examples & Samples

  • Responsible for support of the CE&A participant communications for use with our clients
  • Field initial questions from the client teams to support all questions regarding deployment and delivery
  • Assist in delivery of standard product offers across our client base
  • Document the end to end process defining all key roles and responsibilities, timing, processes, quality assurance, and measurement
  • Responsible for tracking and reporting on support needed to identify trends and areas for improvement
  • Ability to troubleshoot and address user/tech issues before reaching out to vendors
  • 3+ years experience in marketing / client service
  • Bachelor's degree in Business, Finance or related field, or commensurate work experience
  • Institutional Retirement Marketing experience a plus
  • Must be proficient in Excel and PowerPoint
  • Effective communicator with strong written and verbal skills
  • Strong process management skills
  • Works well in tight timelines
  • Energetic and capable of managing multiple projects simultaneously
  • Creative thinking and problem resolution
40

Marketing Specialist Resume Examples & Samples

  • Minimum of 1-3 years in Marketing related position
  • Good oral and written communication skills
  • Strong interpersonal skills with the ability to work in a team environment
  • Must be a self-starter with the ability to work with limited supervision
  • Proficient with Microsoft Word, Excel and PowerPoint
  • Experience with Social Media including LinkedIn and Twitter
  • Experience with Adobe Acrobat, Photoshop, Dreamweaver, Illustrator, Constant Contact a plus
41

Marketing Specialist Resume Examples & Samples

  • Good knowledge about the banking industry and the HNWI in specific
  • Working experience in an international and multicultural environment
  • Fluent in English, Taiwanese and Mandarin (spoken and written) is a must, further languages are a plus
  • Team player; good social competence in interacting with people; willingness for hands-on contribution
  • Bachelor degree or comparable degree in Business Administration or Marketing
42

Marketing Specialist Resume Examples & Samples

  • Full responsibility for marketing projects and delivery of effective, measurable marketing solutions with business impact
  • Leverages internal and external resources to ensure efficient and effective project management
  • Project involvement in developing systematically generated curated communication experience via digital
  • Developing new digital client engagement capabilities on an ongoing basis and with an continuum approach
43

Marketing Specialist Resume Examples & Samples

  • Implementing Marketing Strategies at a corporate level
  • Create own business strategy to deliver their branding activity
  • In charge of all PR, Marketing and branding activity
  • Communicate with the global marketing team as a representative and in charge of corporate branding activity
  • Experience in marketing, branding, business strategy and PR activities within a financial industry
  • However, a candidate who experienced in PR, marketing, product development activities in securities or banking is acceptable
  • Native level Japanese, business level English
  • Experienced marketing, branding, business strategy and PR activities in Asset Management industry is preferable
44

Marketing Specialist Resume Examples & Samples

  • Work with internal and external stakeholders including sales team, suppliers and partners
  • Communicate with target audiences and manage customer relationships
  • Manage the production and localisation of marketing materials
  • Liaise with local designers and printers
  • Execute, manage and evaluate campaigns (start to finish)
  • Maintain and update customer databases
  • Organise and attend events such as conferences, seminars, receptions and exhibitions
  • Source and secure sponsorship
  • Contribute to marketing plans and strategies
  • Manage local marketing budget
45

Marketing Specialist Resume Examples & Samples

  • Excellent understanding of online media planning, implementation and optimizations
  • Is passionate, articulate and can craft a compelling case/recommendation and present to a client
  • Understands how digital fits in the overall client marketing strategy
  • Strong analytics skills and ability to relate results to client business objectives, providing a basis of measurement & results of the digital activities
  • Proficient using standard online media research and planning tools (eg Nielsen, NetRatings, DoubleClick, etc)
  • Exceptional organizational and communication skills to work closely with and build relationships with client, creative/copy team, agencies, PR, and other internal partners
  • Ability to cross-pollinate projects, methods, learnings, and maximize modest budgets; innovate
  • Executing paid media campaigns on large scale (i.e., over $1m annual budget) and for multiple products
  • Understands key media metrics and has improved campaign efficiency
  • Can extract data and reports from major advertising & marketing platforms – like Google/Doubleclick, Adobe/Omniture and SEM Bid Management Tool (Marin, Kenshoo, Inside Vault, etc)
  • Very comfortable in performing statistical data analyses, data mining & optimizations using multiple tools and technology on large complex data sets
  • Has experiencing managing, training, and coaching teams of direct and indirect reports and vendors (e.g., business owners, IT, agencies, etc)
  • Strong collaboration, communication and an ability to influence cross-functional groups along with the ability to thrive in an environment of constant change
  • Own the agile environment (e.g., fast piloting/ prototyping, A/B testing, etc)
  • Has implemented performance management processes (e.g., knows the right metrics/KPIs, has created scorecards, has tracked and measured performance)
  • Collaborates and fosters connectivity and integration with business metrics
  • Has implemented new organizational processes and created new capabilities
  • Has good leadership and mentorship qualities, inspires peers and more junior team members to learn and expand their skill set, guiding them in the right direction
  • Possess excellent communication skills, able to visualize and report data findings creatively in a variety of formats to various stakeholders
  • Up-to-date with the latest trends, best practices, and search marketing products
46

Marketing Specialist Resume Examples & Samples

  • Manage a range of Hard Rock Drill products and service solutions, be knowledgeable in the Sales and Profit trends of their group of products, highlighting areas of growth and decline
  • Liaise with the Cat Dealer Networks and Product groups teams to understand the performance of their products and lead improvement projects
  • Recommend, scope and collect market data in areas such as sales opportunities and competitor intelligence and use that data to develop markets sales strategies to deliver sales growth in identified key markets
  • Key sources of competitor intelligence include Machine Performance, Customer Criteria, the Sales Team, Distributors, OEMs, end Customers, suppliers, Exhibitions etc. Proactively utilize all these sources to gather information and data
  • Be the primary source of accurate and up to date product and market information ie. Competitor pricing, products and marketing for their allocated product groups. Pass on this knowledge throughout the organization via presentations and formal training sessions
  • Maintain knowledge levels at the highest levels; continuously monitor and follow industry and industry player activity and divulge these through appropriate updates to the regional sales teams
  • Confront complex issues or problems, which require careful analysis and diagnosis. Problems are often unique and solutions can require original approaches. May modify existing approaches or develop new solutions
  • Position requires 50%+ travel
  • Strong Knowledge and understanding of underground Hard rock Drills and product applications
  • 10+ relevant business experience working in underground mining, drill sales, drill support
  • Demonstrable track record of success initiating, developing and delivering programs to market
  • Strong communication skills together with solid background knowledge of underground mining product industry
  • Excellent numeracy, literacy and PC skills coupled to an ability to interpret complex data
  • Excellent interpersonal and team working skills
  • Ability to Travel 50%+
  • Hold a degree in a business studies or an engineering subject, or equivalent relevant trade background
  • Familiar with company policies and procedures with a strong department background
47

Marketing Specialist Resume Examples & Samples

  • Assisting the sales team with developing creative multimedia recommendations for clients
  • Facilitating fulfillment of multimedia campaigns and sponsorships; communicating execution and deadlines across multiple departments within the station
  • Working closely with TEGNA’s Central Marketing team to customize ideas for the local market
  • Offering insights and strategic ideas for prospecting new business, and growing existing business
  • Proactively brainstorm solutions, sponsorships and promotions that will lead to a measurable R-O-I for customers
  • Assisting in face to face meetings and presentations with clients
48

Marketing Specialist Resume Examples & Samples

  • Developing marketing material that best positions our services versus competitve alternatives
  • Capture and analyze Post Campaign Assessments
  • Deteraine the Value proposition for all our services and capture that value during the sales process
  • Guide branding and messaging, working closley with our comminucations counterparts
  • Customer visits as needed to present our Aftermarket offerings
  • Develop marketing messages around the GTF MRO network
  • Develop creative new offerings to meet customer demands for mature engines
49

Marketing Specialist Resume Examples & Samples

  • Strong eye for grammatical and typography errors
  • Experience managing agencies and vendors to execute print and digital marketing campaigns
  • Previous experience with print and digital marketing campaigns
  • Strong attention to detail
50

Marketing Specialist Resume Examples & Samples

  • Execution of our marketing activities to support Atlantic Canada
  • End to end management of integrated campaigns, from briefing to performance analysis
  • Establishment of campaign cadence as it relates to adherence to timelines and work back schedules and working with marketing and product partners to establish project funnel and flow. Also manage and optimize contact strategy across all touch points and segments
  • Maximization of marketing communications budget to achieve positive ROI across metrics such as direct mail response rates, cost of acquisition, web visits, click through rate, revenue generating units etc
  • Finding new opportunities with Bell Mobility and developing strong partnerships with other business partners and functions (legal, brand, corporate communications, channel, Bell.ca and public relations)
  • Ability to manage multiple agencies (advertising, media buying, content developers etc.) and multiple projects/campaigns
  • Ability to partner and collaborate with marketing/take to market team members
  • Minimum 2 years of communications and/or marketing experience; experience in advertising, or direct an asset
  • University degree required, preferably in Marketing, Business Administration
  • Strong organizational skills in executing multiple communication projects simultaneously
  • Detail oriented with the ability to prioritize and manage change in a high pressure environment
  • Skilled in Excel and Power Point
  • Bilingualism (E/F) is an asset
  • Telecom and B2B experience an asset
51

Marketing Specialist Resume Examples & Samples

  • Coordinating PR requests from media outlets with the PR agency and assist the planning of the PR and communications strategy
  • Developing a Trade Marketing plan for specific distribution channels
  • Coordinating, implementing and following up with the Marketing Plan: openings, implementation of campaigns, direct marketing, promotions.
  • Budget management and follow-up
  • Tracking and monitoring of results
  • Researching and developing Trade Marketing tools to design differential activities
  • Analyzing ROI on media investment and clipping
  • Assisting on market research for different events, partnerships, and new markets
  • Coordinating of production and delivery of promotional materials for all distribution channels in North America
  • Assisting the planning and execution of New York Fashion Week (February edition)
  • Attending requests from all distribution channels to ensure the correct implementation of the promotions in all (wholesale, retail, e-commerce, Department stores and Travel retail)
  • Participating in the coordination of press presentations, store openings, events and specific campaigns like Christmas or End of the season sale
52

Marketing Specialist Resume Examples & Samples

  • Assist in the creation and implementation of promotion development, printed materials, premiums, etc
  • Works with Affiliate Sales and Ad Sales to understand yearly sales objectives to develop and execute effective and aggressive sales tools on a timely manner
  • Works closely with Programming, Research, On-Air Promotions and Press to coordinate marketing initiatives that support brand objectives
  • Works with supervisor to ensure marketing initiatives are within established budget parameters
  • Coordinate with regional sales marketing teams to ensure initiatives implemented at a local level are consistent with brand goals
53

Marketing Specialist Resume Examples & Samples

  • Marketing strategy – Prepare, drive and execute on marketing strategies. Prepare and adhere to budget to support the business. Monitors marketing campaign metrics against plan and implements course corrections as necessary
  • Product marketing – Develop product positioning and messaging that differentiates Nasdaq and its platforms, products and services in the market. This includes planning the launch of new products and releases and managing the cross-functional implementation of the plan
  • Social media management – Engage clients on social media channels and monitor what is trending in key GTMS markets
  • Content marketing & thought leadership – Create various forms of content to help position Nasdaq a thought leader including: white papers, reports, infographics, email campaigns, blogs, etc. Analyze and measure the performance to maximize reach and effectiveness
  • Demand generation – Develop the strategy and manage the marketing programs (through direct and e-mail marketing, print and online advertising, Web marketing and list purchasing) that drive demand for Nasdaq trading products
  • Event Management– Coordinates event strategy and production and oversees company involvement in conferences, exhibitions and seminars
  • Vendor Management– Manages relationships with agencies, premium vendors, event sponsors and others to ensure their work meets the organization's requirements, deadlines, and budget
  • Crisis Communications– Assist in coordination and creation of communications and sales support in the event of a crisis or technology issue
54

Marketing Specialist Resume Examples & Samples

  • Coordinate and execute events in conjunction with current year’s business plan and budget
  • Coordinate details of strategic events such as Sports Awards, festivals, expos, races and other categories
  • Manage and provide leadership to local markets on each event to ensure that staffs are fully supported to accomplish tasks required for successful events
  • Manage event management companies for event coordination activities
  • Train and educate local market staff on proper event procedures
  • Calculate budgets and adjust when necessary
  • Book venues, negotiate fees, and manage logistics
  • Book speakers, negotiate fees, and manage logistics
  • Book production, negotiate fees, and manage logistics
  • Develop event materials for roll-out to local markets
  • Create and manage event tools such as timelines, checklists, stage scripts, itineraries
  • Ensure staff is adequately prepared for event
55

Marketing Specialist Resume Examples & Samples

  • Develops competitive marketing tools and strategies in order to provide concise information and coordinated recommendations to the sales, pricing, contracting and marketing management on new and existing products
  • Analyzes data and provides recommendations for the development of marketing and incentive plans to increase the sales of a particular product and/or product lines
  • Ensures that appropriate personnel are aware of market conditions, Canon’s position in the market, and comparative advantages of Canon versus competitive products
  • Creates sales presentations for existing and potential customers in order to ensure proper communication of product features and specifications
  • Relays market information in order to participate in the development of appropriate marketing strategies and programs and ensure the proper positioning of Canon products
  • Conducts training for Canon’s sales and dealer personnel and provides the technological information and terminology required to communicate with the customers’ management
  • Participates in industry trade shows, demonstrates products and fields questions from end users and channel partners
  • Supports Field Marketing activities to drive channel sales, including but not limited to management of solutions in Canon Showroom locations, development of use case studies, and other related activities
  • Supports the key vertical marketing efforts as well as marketing of compliance solutions including (Environmental, Accessibility, and Security) solutions
  • Collect and analyze market data, competitive marketing strategies and pricing information in order to develop and implement marketing programs, pricing strategies, and incentive programs to increase sales of specified products
  • Provide effective Marketing support in the area of vertical marketing, compliance solutions marketing, and field marketing efforts
  • The position requires a Bachelor’s degree coupled with a minimum of three to five years of related experience in a sales and/or marketing position supporting industry specific products. He/she should possess excellent platform skills and the capability of presenting highly technical information in a clear and understandable manner. A sound understanding of network technology, connectivity and software for document solutions with a working knowledge of communication protocols
  • Travel (up to 30%) may be required
  • This position requires driving for company business as an essential function of the job. This position is subject to updated background checks. Canon U.S.A., Inc. will utilize the information in the background checks to determine an employee’s continued eligibility to drive for company business
56

Marketing Specialist Resume Examples & Samples

  • Supports the senior marketing specialists across all elements of the marketing mix, e.g. internal communications and educational materials, marketing collateral, thought-leadership, digital marketing activities, industry events and organised events, media relations, paid media placements, direct mailings, campaigns and award submissions etc
  • Interacts with our corporate marketing colleagues (over 50 globally) to execute marketing plans which includes working with marketing specialists from digital marketing, public relations, events management etc. as well as working with external agencies
  • 3-5 years of relevant marketing experience, in business-to-business financial marketing such as asset servicing and asset management (other B2B industries considered e.g. consultant firms, technology firms but preference is to get experience as close to our industry/client types as possible)
  • Good knowledge of marketing mix e.g. communications, events, digital, direct mail, thought-leadership etc
  • Strong verbal/written communication skills with strong attention to detail
  • Ability to build strong relationships
  • Ability to perform well in a deadline-driven environment
57

Marketing Specialist Resume Examples & Samples

  • Possess sound understanding of marketing principles
  • Exceptional communicator
  • Strong ability to set priorities, solve problems, and be resourceful under pressure
  • Methodical and strategic thinker
  • Strong attention to detail with superb organizational skills
  • Bachelor's Degree in Marketing, Marketing Communications, Public Relations, Journalism, Business or related field
58

Marketing Specialist Resume Examples & Samples

  • Work collaboratively
  • Achieves results
  • Leads us higher
  • Makes things happen
  • Marketing team members, including those in Canada and across other lines of business
  • Headquarters Group, including Sales Effectiveness, Customer Experience Delivery, Strategy, Product, Operations, and more
  • Legal and Compliance
  • Executive leadership
  • Frontline Staff
  • Vendors and other outside suppliers
  • And more
  • Minimum 3-5 years of Marketing experience
  • Outside FI retail merchandising and marketing production solutions preferred
  • Excellent communication and relationship building skills
  • Excellent understanding of the interdependency of Marketing with other business/product partners
  • Ability to remain focused in a fluid working environment with shifting roles/responsibilities
  • Ability to organize and manage small and large working group meetings
  • Computer skills including Microsoft Office and manipulation of graphic programs such as InDesign or Illustrator are required
59

Marketing Specialist Resume Examples & Samples

  • Experience of working with data and statistics including Excel
  • Experience of working with MS PowerPoint
  • HTML, web & experience working with creative files
  • Confident communication and influencing skills
  • Strong time management skills, able to handle multiple priorities
  • Autonomous and able to work with minimum supervision when working in assigned area
  • Language skills – Excellent English and one other EMEA language
  • Previous experience with Eloqua and Sales force.com
  • Widely recognised digital marketing qualification or experience
60

Marketing Specialist Resume Examples & Samples

  • Proficient skills in HTML and CSS
  • Proficient skills with Adobe software including Photoshop, Illustrator and Dreamweaver
  • Proficient skills with Microsoft Office software including Word, Excel, PowerPoint and Outlook
  • Deep understanding of email marketing and landing page performance with the ability to illustrate performance with reports
  • Knowledge of Wordpress.org websites and plugins
  • Knowledge of Salesforce.com CRM
  • Knowledge of digital marketing and demand generation
  • Knowledge of A/B testing and optimizing the performance of emails, landing pages and email campaigns over time
  • Knowledge of digital marketing concepts and automation tools
  • Ability to multi-task while maintaining careful attention to detail
  • Ability to work effectively both individually and within a team environment
  • Ability to work with a sense of urgency to meet deadlines and address competing priorities
  • Effective written, listening and verbal communication skills
  • Effective problem solving and organizational skills
  • Minimum of 2 years of marketing automation experience required
  • Minimum of 2 years of experience in directly managing email marketing campaigns required
  • Minimum of 2 years of experience in HTML/CSS required
  • Experience using marketing automation software preferred
  • Experience working within Financial Services industry preferred
  • Equivalent education and experience will be considered
61

Marketing Specialist Resume Examples & Samples

  • Weekly and monthly reporting where applicable assigned by the Sr. Wholesale Marketing Manager
  • Credit memo and PO entry, including applicable budget tracking
  • Participation in vendor relationships
  • Contribute to monthly directive and recap reporting from our third party merchandising services
  • Work cross functionally with Sales, Creative and Product teams to help execute seasonal road map as designated by Marketing management and company direction
  • Assist with and own execution of WS marketing asset planning and content direction for Independent accounts
  • Assist with creation and execution of POP and other in-store programs, coordinating with the Senior Marketing Manager to deploy to the field
  • Directly working with vendors as applicable – print, GWP, POP, etc
  • 3-5 years of experience in a sales and/or marketing environment
  • Retail sales experience is a must – footwear preferred
  • Shopper Marketing/marketing experience is highly desired either in a field or management capacity
  • Highly proficient in Excel and PowerPoint
  • Interest and exposure to Digital and Social marketing in an ecommerce setting
  • Previous experience having traveled for work – “Road Warrior” mentality
  • Self-starter, able to work in an extremely fast paced environment
  • Demonstrated fiscal responsibilities
  • High level of integrity, strong work ethic, high level of enthusiasm for the business
62

Marketing Specialist Resume Examples & Samples

  • Support Marketing and work with legal to ensure compliance for digital sweepstakes
  • Develop and maintain a strong working relationship with media in the digital media landscape
  • Compile comprehensive recap and media impression reports for all outreach initiatives and PR/social media campaigns
  • Support sales/marketing and production social integration for broadcast
  • Create and maintain bi-weekly digital newsletters for team partner distribution lists including key Network programming, marketing and promotional information
  • Create and maintain social media content and marketing calendar. Maintains all social media accounts on a daily basis; in collaboration with Director of Marketing, PR Director and Digital Content Manager
  • Contribute to SoonerSports.tv digital marketing calendar and member communications e.g.: e-blasts, programming alerts
  • Maintain up-to-date lists of contact details for media partners
63

Marketing Specialist Resume Examples & Samples

  • Individual will be expected to quickly educate themselves on related advisory, product, business technology and services offered through the firm and integrate into messaging and training for advisors
  • Creation and management of internal-use newsletter for consultants
  • Will lead team that manages and sources content, design leadership, and drives the project to completion
  • The role will become a subject matter expert on platform/product functionality and key components
  • The execution and creation of various marketing collateral; these activities will include writing multi-page brochures and announcements, creating presentations and recording Brainsharks, and advancing said pieces successfully through the compliance and design process
  • The management of platform-related collateral on the firm’s corporate intranet
  • Individual will be responsible for executing on the team’s communication and content management strategy; this will include obtaining compliance approval, making timely updates to the system, regular audits of content, and removal or consolidation of materials
  • Works closely with the Platform & Product Management teams to ensure coordination and promotion of platform/product enhancements, changes, and notifications to the appropriate audiences
  • Bachelor's degree in Business, Marketing, Economics, or similar
  • Minimum of 2 years in marketing, industry related experience preferred
  • Strong interest and passion in marketing and communication strategies for financial advisors and their clients
  • Basic knowledge of financial advice industry and sales life-cycle
  • Ability to work in a fast-paced environment, organize time and project requirements appropriately, and complete deadlines with minimal oversight
  • Proficient with technology; Adobe Acrobat Professional, Adobe CQ5, and Salesforce are commonly used tools
64

Marketing Specialist Resume Examples & Samples

  • Public speaking skills
  • Detail oriented and able to work efficiently in a stressful environment
  • Must be able to follow policies and procedures and work a flexible schedule and location which may include evenings and weekend
  • Ability to read, write and speak Creole
  • Prior health insurance industry experience
  • Prior ad agency experience
65

Marketing Specialist Resume Examples & Samples

  • Prepare marketing support materials, brochures, catalogs, presentations, and trade advertisements
  • Manage video projects, merchandising products and programs and work with vendors as needed to support goals
  • Work with product teams to update and maintain on-line parts catalogs for FAST as well as Carlyle Compressors
  • Prepare, organize, set-up, and participate in customer trade shows and regional training meetings
  • Manage changes to the www.fasthvacrparts.com website; provide recommendations for enhancements and improvements
  • Manage changes to www.hvacpartners.com for Fast Parts related information; provide recommendations for enhancements and improvements
  • Coordinate PMBs (Parts Bulletins) with the Product Management teams
  • Support ‘parts look-up tools’ to ensure that appropriate parts are listed and available to sell and that customers are informed and trained on use
66

Marketing Specialist Resume Examples & Samples

  • Creating, developing, managing and executing global content events across a number of WM themes
  • Incorporating innovative elements into existing content themes and platforms
  • Research and development of new content platforms and components
  • Sourcing and research of event & conference collaterals and materials
  • Delivery of high-level content event platforms
  • Managing internal stakeholder requests
  • 5 years of experience in the field of marketing and /or events
  • Experience in financial services and affinity to the UHNW space
  • A good understanding of Wealth Management service offerings including products, Family Offices, Philanthropy
67

Marketing Specialist Resume Examples & Samples

  • Review translation of market commentaries and newsletters
  • Factsheet generation, and co-ordination of changes with internal data teams
  • Mini-books (International Retail Mini Book Automation Project) : generation of documents and dispatch (Download documents, save selection documents on share drives and inform by mail sales & marketing local teams)
  • Report generator: use this tool to update sales presentation with monthly data (PowerPoint)
  • Report issues and enhancements, and cooperate with Dynamic Documents Platform team to resolve them
  • Client communication – distribution of fact sheets, commentaries and other sales and marketing documents to sales teams
  • University Degree or equivalent
  • Fully proficient with all Microsoft applications
  • Proven ability to work with minimal supervision
  • Ability to work independently and meet deadlines with minimal supervision
68

Marketing Specialist Resume Examples & Samples

  • Bachelor degree in Marketing, Business, Management or related field and three (3) years of relevant experience
  • Related coursework preferred may include but is not limited to: basics of cooking, merchandising and display, communication skills and writing, basic accounting/intermediate mathematics, advertising and promotion, diversity and inclusion training
  • Merchandising and/or Marketing experience required
  • Food service operations experienced preferred
69

Marketing Specialist Resume Examples & Samples

  • Conduct market analyses and identify opportunities for new development
  • Participate in the development of new marketing initiatives that may include detailed design of print, email and/or web campaigns and coordination of related production efforts
  • Track the course of marketing initiatives; analyze and present results including budget adherence . Propose corrective actions as appropriate
  • Maintain up to date knowledge of marketing products, services tools and trends. Recommend implementation of best practices
  • Interact as appropriate with internal and external clients and provide highest level of customer satisfaction
  • Education:Bachelor's degree in Marketing, Communications or related field or equivalent combination of education and experience
  • Work Experience:Three to five years job related experience
  • Skills:Writing/editing, verbal communications and presentation; marketing disciplines including planning and program design and implementation; web site development and maintenance; customer relations
  • Preferred Education:Master's degree
  • Preferred Work Experience:Five to six years directly related experience. Experience working in economic development organizations and/or a higher education environment
  • Preferred Certifications:N/A
  • Preferred Skills:Use of specialized marketing related software
  • Preferred Education:N/A
  • Preferred Work Experience: N/A
  • Preferred Certifications: Certified Research Administrator
  • Preferred Skills
70

Marketing Specialist Resume Examples & Samples

  • Specific industry knowledge (Marketing and Public Relations)
  • Social media knowledge, skills
  • Ability to demonstrate professional interpersonal skills with internal and external customers
  • Ability to maintain confidentiality of company information
  • Ability to prepare reports accurately and within time deadlines
  • Proficient in event strategy and execution
  • Excellent organizational skills. Ability to coordinate several tasks simultaneously within a fast-paced environment
  • Word Processing (Word), spreadsheet (Excel) or similar software knowledge required
  • Professional presentation and/or facilitation skills
71

Marketing Specialist Resume Examples & Samples

  • Creation and roll-out of WM specific advertising communication
  • WM specific activation of global sponsorship assets
  • Delivery of global initiatives
  • Concept creation, coordination and implementation of global client marketing and communication activities (e.g. advertising campaigns, marketing collateral, digital content, video productions, sponsoring/partnership engagements)
  • Research, selection and creation of content for relevant client segments
  • Impact assessments (e.g., advertising performance measurement, client feedback)
  • Coordination with internal key stakeholders within WM Marketing, Communications & Branding, and Legal & Compliance etc
  • Effectively managing external agency partners for the development of creative assets
72

Marketing Specialist Resume Examples & Samples

  • Under the guidance of marketing management, creates, coordinates and provides input to internal and external sales & marketing presentations
  • Assists in providing direction (voice of the customer) throughout the product development process (IDP) to ensure that product and technology requirements match the customer and market needs
  • Supports New Business Development (NBD) with information on targeted new business and in the development of existing programs
  • Interacts with the marketing team to ensure effective and efficient implementation of the communication/ message (advertising, web site, technology shows, etc.) that is consistent with group identity
  • Provides support on NBD & IDP activities as they relate to market research
  • Coordinate the planning, execution and post-event reporting of Magna Seating events and tech shows
  • Evaluate and implement creative and innovative methods of presenting Seating products
  • Manage warehousing and inventory of all product displays, cutaways and all event-related material, including but not limited to backwalls, pedestals, banner displays and other event setup-related items
  • Coordinate display properties as required
  • Authorities as detailed in Standard Operating Procedure 8000
  • Automotive experience preferred
  • 2 year experience of event marketing and communications
  • Graphic Design software experience is preferred
  • Strong communication skills: verbal, written, and technical presentations
  • Ability to communicate effectively with all staff levels, both verbally and in witting
  • Proficient with word processing, spreadsheet, PowerPoint, and database applications
  • Experience in SharePoint a plus
73

Marketing Specialist Resume Examples & Samples

  • Collaborating with product managers in developing and executing product launches and promotions
  • Managing development of all digital and traditional marketing collateral, including management of external marketing communications vendors
  • Leading integration of North America’s marketing strategy into national and local tradeshow content, customer events and advertising
  • Developing forward-thinking tools to help Otis branch offices and regions promote the company’s latest products and services
  • Creating a digital scorecard that tracks campaign success
  • Managing the department’s marketing budget
74

Marketing Specialist Resume Examples & Samples

  • Understanding of Italian banking and financial markets, especially for corporate space
  • Good and demonstrated marketing experience, particularly in the leasing, corporate lending and factoring areas is a plus
  • Strong commercial acumen/experience and how this applies across the partner ecosystem
  • Highly motivated, results-driven with exceptional decision-making and follow through
  • Strong organization / prioritization and analytical skills are essential
  • The curiosity to learn and work towards an end goal with strong time-management skills
  • Software proficiency with Microsoft Office Suite to include Access, Word, Excel, Outlook and PowerPoint
  • Team working mindset
75

Marketing Specialist Resume Examples & Samples

  • Execute against a comprehensive demand generation and product marketing plan
  • Coordinate email and webinar campaigns and communication between cross-functional groups
  • Track and measure all marketing investments against goals
  • Work with internal marketing resource teams to ensure marketing programs are executed on time and fill the pipeline
  • Coordinate with the sales team on sales enablement and lead management initiatives
  • Define and document marketing/demand generation processes
  • Support industry events and conferences
  • Implement content marketing initiatives
76

Marketing Specialist Resume Examples & Samples

  • Lead the creation, development, and execution of marketing plans and strategies, packaging design, ad campaigns, and tour planning for assigned artists
  • Design and develop marketing/lifestyle campaigns that will increase awareness, drive traffic to the artist websites, build artist loyalty and create compelling publicity/promotional/marketing opportunities
  • Participate in near and long term creative planning to ensure a clear and consistent message for assigned projects
  • Work with key promotional partners including music portals, video and music websites, and any other partners appropriate to market and partner with assigned artists
  • Conceptualize and execute effective promotional campaigns for assigned artists
  • Build artist/fan databases and create strategies to increase database marketing assets (address, email and SMS) for all artists
  • Evaluate potential talent and provide comprehensive feedback on new music to SVP, A&R, as requested
  • Demonstrated data analysis/research skills
  • Digital/Social Media skills
  • Passionate music fan with broad knowledge of music and a vast array of industry contacts
  • Strong marketing, project management, and problem solving skills
  • Must be resourceful, highly organized and capable of developing and keeping to a project timeline
77

Marketing Specialist Resume Examples & Samples

  • Works directly with marketing managers to ensure resort brand is consistently conveyed in all online communications
  • Oversees website content and functionality
  • Create blog content strategy and plan and act as Editor for that channel
  • Manage efforts on Facebook, Twitter, Instagram, Pinterest, TripAdvisor, Pixlee, Google+, etc
  • Work with the Vail Resorts marketing teams to assist with any and all online marketing projects including site testing, social campaigns, and website campaigns
  • Oversees search engine management and optimization; including ad copy/keyword pairing, link building and content creation
  • Monitor online analytics for marketing opportunities and strategy shifts
  • Work with corporate media team, creative agency, and Sr. Manager to execute media campaigns through insightful creative development
  • Develop social advertising campaigns based on fiscal budgets and business needs
  • Manage resort mobile site for functionality and content optimizations
  • Develop brand content strategy for implementation through email, blog, video, web, and more
  • Manage resort's blog and paid social, and creative production budgets for maximum ROI
  • Build relationships with key internal departments, corporate partners, and town resources
  • Develop resort email strategy with help from Sr. Manager and corporate CRM teams. Oversee segmentation, content plans, release cadences, email design, and more
  • Manage web contractors as available
  • Help with events and other department needs as assigned
78

Marketing Specialist Resume Examples & Samples

  • Be a champion for customer experience across our organisations by working
  • 2-3 years marketing experince
  • Strong research & Analystics experience
  • A third level marketing qualification
  • Market reseach for customer feedback experience
  • Experience and understanding of relevant data protection and financial regulation rules an advantage
  • Knowledge of the latest customer communications and promotional techniques
  • Excellent Microsoft office skills to include CMS publishing tools, excel and PowerPoint
79

Marketing Specialist Resume Examples & Samples

  • Assist the Director of marketing in the development and execution of promotions
  • Ideate, design and execute promotion tests aimed at acquiring first-time bookers, reactivating bookers or engaging current bookers
  • Collaborate closely with multiple teams – marketing, CRM and B2B – and develop the promotional calendar for the year including holidays, culturally relevant events, etc
  • Closely measure and report on performance of all promotions and tests, making recommendations on iteration and/or termination
  • Collaborate with business intelligence and CRM teams to devise and implement measurement techniques for all marketing campaigns ranging from brand campaigns, to direct response, new product launches, etc
  • Assist the Director of marketing in the development and execution of any and all sweepstakes or contesting programs, both national and localized
  • Responsible for researching, vetting and recommending vendors for sweepstakes, working with multiple teams – marketing, CRM, data services, business intelligence – to ensure all needs will be adequately met
  • Oversee and manage marketing budgets for individual promotions, sweepstakes and research, provide timely, accurate and detailed performance and budget measurement
  • Work with key stakeholders to define key KPIs for all programs, set goals and consistently measure and report performance and effectiveness
  • Demonstrate passion and strong knowledge of the golf and/or travel industry
  • 3–5 years post-college marketing/promotions experience
  • Dependable organizational and project management skills
  • BA in Marketing, Communications or other relevant degree
  • Strong Microsoft Office skills in PowerPoint and/or Keynote and Word with superior ability to use Excel for manipulating and presenting data and also to use visual tools to create and deliver meaningful presentations to diverse business partners
  • Must be able to travel and work promotional events from time to time
80

Marketing Specialist Resume Examples & Samples

  • Work with Marketing Director to execute determined strategies, campaigns and adaptation to increase digital acquisition and digital audience development, online usage/registration. Work closely with Advertising, Circulation and Editorial departments to increase our digital audience and revenue streams
  • Make strategic decisions based on program results, market research and overall industry trends to ensure the success of future digital Marketing promotions
  • Design, develop and present compelling digital marketing strategies in both written and multi-media formats in order to achieve desired goals and generate additional revenue utilizing marketing expertise, presentation software skills, creative thinking, brainstorming and data analysis
  • Act as key liaison between internal departments and provide expert recommendations for promotion elements and strategies to achieve desired goals
  • Manage email marketing initiatives that will help drive online registration and acquisition
  • Identify promotable online and print content and programs that would be of interest to consumers in the market
  • Conceptualize, assist with development, and coordinate production and distribution of promotional/branding material
  • Formulate concepts and collaborate with Graphic Designer to create marketing campaigns, write creative copy to meet the needs and achieve the goals of internal customers
  • Remain active and aware of both the online and print product’s industry standards and trends to ensure effective online and print creative
  • Think “outside the box” to come up with innovative ways to increase readership and online audience engagement
  • Collaborate with Editorial to create strategies and campaigns to increase local PVs, and UVs and Digital subscriptions and audience engagement. Could include marketing original content such as photo galleries, contests and sweepstakes or polls, etc
  • Enter and traffic creative jobs placed in Job tracking system and produce media plans
  • Booking online and print ads into adwatch system and maintain filler ad system
  • Other tasks as required by Director of Marketing
  • Requires at least an undergraduate degree in marketing, advertising, interactive stories or communications and/ or at least 5-8 years related work experience in advertising/marketing industry with a strong emphasis on digital
  • Experience with product launches, copywriting, Project conception and Project Management etc
  • Experience developing and managing comprehensive marketing campaigns from conception to completion
  • Online/media marketing experience a must
  • Should be highly motivated and able to work independently but comfortable as part of a team
  • Must possess knowledge and understanding of online marketing, advertising, sales promotion, media and consumer behavior. Must be able to plan and organize multiple projects and assign priorities in order to meet or exceed deadlines
  • Excellent verbal and written communications skills and strong presentation skills
  • Strong knowledge of social networking/marketing
81

Marketing Specialist Resume Examples & Samples

  • Manage set-up and publishing of the US and international daily emails and the weekly email, including night and weekend on-call/approval process
  • Collaborate with teams outside of marketing to create compelling email campaigns and a meaningful daily email experience for our members, support upcoming events, and execute promotional offers to our members
  • Some experience in email marketing or e-Commerce preferred; willingness to learn required
82

Marketing Specialist Resume Examples & Samples

  • Design and create custom/C&W corporate retail leasing flyers, brochures, client presentation books, proposal and email blasts
  • Take photography of property buildings and create photo enhancements
  • Retouch floor plans, building rendering and other property related images
  • Produce customized maps and update Street maps
  • Organizes, maintains and updates files
83

Marketing Specialist Resume Examples & Samples

  • Planning, managing and executing social media initiatives and programs, inclusive or owned, paid and earned media
  • Strategic planning for 360 Integrated Marketing campaigns
  • Drive 360 degree marketing strategy, support & collateral
  • Enhance the image and messaging of all customer facing marketing campaigns
  • Build relationships with external marketing partners to foster opportunities for incremental exposure, events & activities
  • Drive awareness of upcoming content
  • Co-manage post mortem launch process and ensure feedback is collected & shared promptly; implement key learnings for subsequent launches
  • Create, write, edit & review marketing copy as needed
  • Minimum 3+ years in marketing experience
  • Fluent in Spanish, written and verbal a must
  • Digital background required
  • Strong project management experience with proven organization skills, time management skills, multi-tasking ability, high level of detail orientation and ability to implement and execute projects
  • Proven ability to work effectively in a fast-paced, entrepreneurial environment with a sense of urgency
  • Outstanding presentation and communication skills (oral and written)
84

Marketing Specialist Resume Examples & Samples

  • Supports other Marketing Specialists in content development and communicating product information in written, verbal and face to face settings to Comcast employees
  • Acts as Marketing point of contact on PMO projects in relation to products and services such as Internet speed increases, equipment enhancements (Mpeg4) etc
  • Assists marketing team on roll out of Quarterly Playbook materials to all sales channels
  • Communicates highlights of upcoming projects to Senior Leadership team on a weekly basis
  • Manages customer communications for construction projects including coordination of printing, mailing and distributing direct mail, construction door tags and automated calls to customers
  • Provides assistance to Division team on package, pricing and customer communication notices
  • Works as the Liaison to our Division product team for new products launches and enhancements
85

Marketing Specialist Resume Examples & Samples

  • Collaborates with U.S. Partnerships Strategic Alliance team to effectively and proactively seek opportunities with partners for co-branding, collaboration, and shared marketing/promotional efforts
  • Interface with Adjacent Markets Market Segment team and with K-12 Public Product Marketing team to champion and facilitate partnership opportunities for marketing efforts to include trade shows, events, marketing campaigns, etc
  • Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
  • Create informational documents and marketing collaterals effectively communicating partnership benefits for internal and external stakeholders
  • Prepares reports by collecting, analyzing, and summarizing data
  • Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
  • Interaction with functional teams across HMH
  • Ad-hoc marketing and product management responsibilities as needed
  • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
  • Strong project and time management skills required. Should be comfortable working on several projects simultaneously and have the flexibility to prioritize based on the needs of the business
  • Strong computer skills to include Microsoft office (Word, Excel, PowerPoint, Outlook)
  • Strong critical thinking skills, depth of analysis, and ability to easily contextualize hypothetical business situations required
  • Strong communications skills, both verbal and written. Must have proficient writing skills to include persuasive, technical, and informational applications
  • WFH
86

Marketing Specialist Resume Examples & Samples

  • Manages the Xtreme Product Team projects and events including build out of event schedule, Ambassador out reach for event participation, coordinate with venue leadership for event deployment, and partnership with Gratis team for event execution
  • Development and execution of monthly XPT newsletter and webinars with Ambassadors
  • Supports and works with our Corporate team on the Comcast Labs & Demo Carts located in Area buildings to ensure they are updated and being utilized with our lab ambassadors for employee product trainings
  • Provides information on the resources available for product knowledge training and information including XFINITY Product Portal, XFINITY Youtube channel, Product Labs and more
  • Develop materials in support of improving the product fluency of our sales employees; and driving higher product penetration among employees and customers
  • Works as the Liaison to our Division product team for new product launches and enhancements
87

Marketing Specialist Resume Examples & Samples

  • Develops Consumer Marketing Strategies: utilizes consumer and marketplace insight to develop effective A&P spending strategies that align with marketing objectives and offer sound ROI potential
  • Develops Consumer Marketing Plans and Wholesale Marketing Plans: applies understanding of marketing strategies to lead development of marketing plans and programs that drive profitable volume and brand equity
  • Builds Brand Equity: applies understanding of the drivers of equity and clearly articulates and reinforces the BVP and Look and Feel
  • Applies Consumer Insight: analyzes and interprets consumer and marketplace quantitative and qualitative inputs to inform fact-based decisions relating to the development of brand positioning, strategies and plans and the identification and assessment of new opportunities
88

Marketing Specialist Resume Examples & Samples

  • Assists in developing and executing campaigns/events
  • Contributes in the brainstorming process for new campaigns and events
  • Manages the assignments and schedules of a team of workers against a large volume of events per year
  • Assists in developing promotional materials (decks, one-sheets, ad mock-ups, recaps/case studies, etc.)
  • Provides administrative support for the Director, Marketing (calls, travel & expenses, package and mail distribution, etc.), including contest winner fulfillment
  • Support social media and digital accounts if/as needed
  • Responsible for writing copy of outgoing messaging and may assist with communication needs under the guidance of management
  • Develop case studies and best practice decks to assist with membership
  • Participate and keep minutes on weekly meetings, follow up with team on deliverables, and proactively identify new process and organizational structure for the department as needed
  • 2-3 years relevant experience (Marketing, Communications, Writing, Business or similar)
  • Solid experience with social media (Facebook, Twitter, Snapchat, Instagram)
  • Ability to quickly grasp multiple processes
  • Must be able to work occasional events
  • Strong multi-tasking and organizational skills and the ability to manage multiple projects in a fast paced environment
  • Knowledge of programs to facilitate organization (Microsoft Office – Excel, Word, Outlook, Google Documents, Keynote, Power Point, Photoshop, Mac and PC experience)
  • Detail-oriented individual with a big picture mentality
  • Strong collaborative skills a must to succeed in our cross-functional organization
  • Solutions-oriented thinker
  • Bachelor’s Degree in marketing, communications or similar area
89

Marketing Specialist Resume Examples & Samples

  • Develop, in coordination with LoB/segment, an annual marketing plan to support sales revenue, profitability and strategic goals
  • Coordinate activities related to the implementation of marketing plans including serving as a liaison between the LoB, segment, legal, advertising, public relations, external service providers, and operations
  • Develop content and marketing materials for internal and external clients and prospects, ensuring brand and message consistency and proper product positioning and incorporating “voice of the client” knowledge throughout communication channels and vehicles
  • Manage the marketing budget for the LoB/segment to ensure a maximum return on investment (ROI)
  • Analyze client data and back-end analysis to enhance and improve future programs and initiatives. Make recommendations for improvements
  • Responsible for the optimization of internal and external communications for the LoB/segment for all channels
  • Manage product launch and enhancement projects, including print collateral development and production; multi-channel communication materials; public relations and advertising; training coordination; and product-related events. Provide support for Direct Mail and Digital initiatives
  • Develop and manage vendor relationships to meet comprehensive and robust communication and branding requirements, providing creative and copywriting direction on behalf of the LoB/segment
  • Stay abreast of economic, regulatory, social, cultural and competitive trends and developments as they impact LoB/segment
  • Work with appropriate legal and compliance partners to insure adherence to applicable laws and regulations
  • Bachelor's degree in business, marketing or comparable education and related training
  • Five or more years of marketing experience
  • Demonstrated ability to understand complex products and customer solutions
  • Excellent strategic analytical skills
  • Excellent working knowledge of Microsoft Office suite of products
  • Excellent ability to interact well with all levels of management
  • Ability to provide leadership and direction to junior-level employees
  • Master's degree in marketing or business
  • Graduate of BB&T's Leadership Development Program
  • Previous experience in financial services industry
90

Marketing Specialist Resume Examples & Samples

  • Leads all internal communications and positioning of Comcast Spotlight as trusted advisors across the Central Region (Atlanta, Augusta, Savannah and Charleston)
  • Works with industry and local organizations to secure speaking engagements for Comcast Spotlight leaders
  • Creates robust and impactful marketing content for marketing automation purposes
  • Plans and executes internal and external events on an as needed basis
  • Assists in coordinating and executing all promotional events and Ad
  • Collaborates with other key personnel to create promotional assets,
91

Marketing Specialist Resume Examples & Samples

  • Work effectively with peers, contractors or agencies to develop content for digital programs at the highest quality and designed to specifications
  • Team player who can work efficiently and effectively with others
  • Self-motivated, committed, tenacious and goal-oriented
92

Marketing Specialist Resume Examples & Samples

  • Provide data, reporting and information to marketing team requests, including PowerPoint presentations
  • Market analysis: store checks, shadowing retail staff, etc. report back key findings and recommendations
  • Coordinate and assist in execution of key events, such as Sales Meeting, grassroots events, focus groups and PR events; collaborate with cross functional teams
  • Provide general administrative support to apparel and footwear merchandising and/or product marketing teams such as sorting, shipping and tracking mail/samples, coding and processing invoices, ordering supplies
  • Responsible for some or all of the following
  • Strong working knowledge of MS Office (Excel, Word, Outlook, and PowerPoint)
  • Ability to work independently, learn quickly and resourcefully
  • Ability to learn new complex systems and tools
  • Ability to exercise good judgment and decision-making
  • Ability to multi-task and effectively prioritize in a fast-paced environment
  • Previous experience working with an Apparel/FW company preferred
93

Marketing Specialist Resume Examples & Samples

  • Coordinate inventory and logistics of product supply samples
  • Create merchandizing boards using Digital Merchandizing Tool (DMT)
  • Assist in catalogue creation – upload images, audit and ensure accuracy around product descriptions, pricing, etc
  • Maintain forecasting and margin data on a monthly basis
  • Order, code, manage and coordinate sales samples, including proper disposal
94

Marketing Specialist Resume Examples & Samples

  • 3+ years of Marketing and/or Administrative experience
  • Post processing experience and/or working knowledge of Photoshop, Lightroom, InDesign
  • Expertise in the operational, positioning and competitive aspects professional imaging products
95

Marketing Specialist Resume Examples & Samples

  • Prepare daily, weekly and monthly reports that provide valuable metrics for advertising decisions
  • Create and oversee PPC campaigns in Google, Yahoo, Bing and other search engines through effective keyword research and compelling marketing/ad copy
  • Assist with advertising efforts around major sporting events and holidays to generate and optimize sales including but not limited to: Comparison Shopping Engines, Google Product Listing Ads, Search Campaigns, Display Advertising and Retargeting
  • Analyze existing accounts and make suggestions for optimizing campaign performance
  • Help to meet key online marketing KPI goals including revenue and ROI
  • Strong commitment to learn digital marketing techniques and strategies
  • Strong communication and presentation skills (written and verbal) and a positive attitude
  • Strong analytical skills: effectively gather, analyze, summarize and present data
  • General knowledge of search engines (Google, Yahoo) and major social networks (Facebook, Twitter)
  • Commitment to learn new/changing industry developments and best practices
  • Exceedingly detail oriented
  • Ability to change focus easily and multitask
  • Ability to work well under pressure with tight deadlines
  • Proficiency in Microsoft Office (primarily Excel, Word and PowerPoint)
  • Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.)
96

Marketing Specialist Resume Examples & Samples

  • Marketing & Communications Projects and Tools. Prepares and reviews letters, flyers, emails, pitch-books, brochures, and advertisements to support the marketing and promotional activities of our Financial Advisors and Teams. Also responsible for identifying and developing new FA marketing tools as well as managing and updating tools as need based on Financial Advisor needs, usage and feedback
  • Marketing Consulting. Direct, develop, and provide ongoing guidance to Financial Advisors for development of their marketing plan and implementation of marketing strategies and programs to grow their business
  • Websites/Social Media. Helps Financial Advisors with strategic and content support for leveraging web sites and social media platforms to promote their business
  • Onboarding/Transition. Consulting and provide marketing support for new Financial Advisors to Baird
  • Other. Provides coordination support and responding to other in-bound marketing requests from the field
  • 5-7 years of marketing communications experience. Financial Services experience a plus
  • Strong writing and oral communications skills
  • Previous experience working with field sales representatives, clients, and/or Financial Advisors on marketing support is a plus. Ability to handle objections from the Field diplomatically, while maintaining positive field relations and implementing corporate marketing strategies is important
  • Excellent marketing program development and strong project management skills are a must
  • Ability to work effectively and collaboratively in a team environment and with employees at all level of the firm
97

Marketing Specialist Resume Examples & Samples

  • Oversee the marketing and promotional efforts for local ad sales business in a Metro Philadelphia sales territory, supporting (5) sales offices / (25) Account Executives
  • Assists in coordinating and executing all promotional events and Ad Sales-related client functions
  • Manage client promotions in territory; responsible for all logistics including creation, presentation coordination, legal compliance, scheduling spots, fulfillment of prizing and client recaps
  • Lead efforts in local promotion roll-out: Manages promotional sales calendar, collaborate with network partners to maximize resources, launch and communicate to the sales teams weekly
  • Assists in creating and updating marketing materials, including designing printed materials for programming and client promotions
  • Utilize multi-screen acumen to incorporate digital marketing ideas into marketing projects
  • Partner with sales management and sales team members to conduct in-depth account reviews
  • B2B / Branding Comcast Spotlight: Identify local advertising opportunities within sales territory to drive leads; compile results and build reports for sales leadership
  • Support sales teams with timely and accurate information and resources
  • Maintains project budget on assigned initiatives; works as project lead, responsible for gathering/ushering estimates, invoices, and payment
  • Maintain proper use of CRM and other analytical tools; contributes to analytical reports to demonstrate program successes
  • Support PR and community outreach efforts
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
98

Marketing Specialist Resume Examples & Samples

  • Guide brand into wholesale account marketing asset strategy
  • Experience managing and working with a media agency
  • 3-5 years marketing experience
  • Ability to manage numerous projects at a time with overlapping tasks/deadlines while maintaining consistent quality
  • Time management and ability to prioritize tasks
99

Marketing Specialist Resume Examples & Samples

  • Understanding the rationale and drivers for customer cancellations for better ability to anticipate and proactively take action, the role is split between
  • University Bachelor’ s degree Applied mathematics/Statistics, Computer Science, Information Systems, Economics, Finance, Marketing or equivalent work experience, which ensures an equivalent level of competency (2-5 years)
  • A minimum of 2+ years of experience on a similar role
  • Some knowledge of SAS and SQL programming and working with EDW environment
  • Analytical and problem solving experience with attention to detail (2-5 years)
  • Advanced knowledge of Microsoft Office environment and Tools - understanding of macros & Office reporting automation
  • Practical knowledge in developing VBA applications in Excel/Access
  • Strong organizational and time management skills to meet deadlines & handle changing priorities
  • Self motivated team player with strong work ethics
  • Demonstrated technical skills in MicroStrategy considered an asset
100

Marketing Specialist Resume Examples & Samples

  • Core participant in the development of the end-to end Small Business acquisition/demand generation strategy, spanning from quarterly program planning to execution accountability and performance analytics including, for example, mass, direct and online campaigns, new program development, customer segmenting etc
  • Monitor and understand KPIs to understand campaign performance and take short and long term actions to improve performance
  • Work with channel partners forecasting call volumes and launching campaigns
  • Work with marketing communication partners on mass and direct campaigns
  • Partnering with other cross-functional teams, most notably Business Intelligence, Product Management, and Mobility teams to collectively drive results
  • Strong business acumen, with an appreciation for the need to analyze information, determine what it means for the business and quickly execute in an ever-evolving competitive environment
  • Have a passion for success and be results oriented
101

Marketing Specialist Resume Examples & Samples

  • Act as subject-matter expert and communication expert to all design and production marketing initiatives
  • Plan and realize marketing activities within UBS Wealth Management Marketing Communications, including but not limited to the professional production of on- and offline media for both clients and prospects
  • Drive innovation throughout different applications and devices
  • Create and coordinate the production of differentiating printed material
  • Support and advice key stakeholders and the UBS Wealth Management Marketing Communications team with all customer facing collateral, marketing material and communications
  • Collaborate with relevant partners in UBS Wealth Management Marketing, Product Managers, Communications & Branding and Legal & Compliance
  • Work closely with other team members to determine overall priorities, areas of emphasis, budget allocation and resource
  • Ensure brand and tone of voice consistency across all communications
  • Be responsible for the marketing budget, forecasting and reconciliations
  • In-depth experience in driving and executing marketing projects
  • Good eye for design and familiar with coordinating the production of marketing material
  • Sound understanding of Marketing instruments and their application – especially online advertising, events and/or direct marketing
  • Strong business acumen, able to detect emerging trends and develop appropriate responses
  • Solid experience developing and implementing websites and microsites to support marketing activities
  • Effective facilitation, presentation and negotiation skills
  • Clear understanding of effective communications and how these can be measured
  • Manage budgets and prioritize workflows
  • Knowledge of methods by which consumers can be engaged through service or products
  • High resilience and ambition to work in a high-pressure and fast-paced environment
  • Proven track record in managing projects in an international environment
  • Ability to work independently and to work as part of virtual teams on a global scale
  • Track record of effectively managing internal and external partners
  • Fluency in English a must
  • Minimum 5 years plus of marketing or communications experience, ideally in the financial industry or luxury services
  • Minimum Bachelor’s degree in Marketing, Communication, Management or related field
  • Working knowledge of Adobe InDesign, Adobe Photoshop or comparable design software is a plus
  • Excellent skills in Microsoft Word, PowerPoint, and Excel
102

Marketing Specialist Resume Examples & Samples

  • Manage the development of digital marketing communications
  • Manage the design and development of email campaigns, from initial concept/strategy, through design, and execution
  • Provide conference and event planning support, including conference strategy development and serving as pre- and post-conference planning lead
  • Maintain customer databases and email lists
  • Coordinate and disseminate information, samples, and marketing collateral to the sales force
  • Engage with sales and marketing leaders around marketing initiatives, events, and customer-facing activities
  • Coordinate a number of scheduled marketing activities for strategic initiatives and our products, including marketing research surveys, planning marketing forums and development of marketing/sales brochures
  • Provide customer service to customers, internal stakeholders and the sales force as needed
  • Assist with special marketing projects as assigned
103

Marketing Specialist Resume Examples & Samples

  • Plan and implement marketing programs and coordinates the production of material and activities for ABG Business Partners including: ROP, mailers, email, and other media
  • Serve as the Project Manager for retail partner store marketing projects. Provides clear and achievable objectives, guides project operations, keeps projects on schedule and on budget. Collects feedback and input from stakeholders
  • Compile and track marketing requests from our business partners, including analysis of sales, promotions, tracks the results for future forecasting. Creates and maintains the advertising book with before, during and after ad results and feedback
  • Proof and validate marketing material and content. Validates content for accuracy in promotional verbiage including spelling/grammar, disclaimer language, markdown codes, dates and product. Resolves all issues before being released for print and prior to being received by the customer or retail partner
  • Work with merchant team and identifies trends for upcoming seasons. Prepare trend packets and trend boards for training use in the field by retail partners and for use in the biannual trend presentation at retail partner’s corporate headquarters
  • Manage the process to ensure advertising samples are provided accurately and timely to the partners for photographing and tracks delivery
  • Develop and maintain strong working relationships with field, merchandising and leadership
  • Propose layouts and work with merchant team to finalize publish and communicate updated floor layouts to the Field leadership
  • Work with DMM and Buyers to utilize trend, inventory and seasonal information to select styles for end cap and feature table change outs every two weeks. Communicates change outs to the field leadership in a timely manner
  • Develop marketing, collateral and event support for New Business Development. Works with Retail Partner, Mall Public Relations and coordinates local marketing efforts to drive traffic for new retail locations
  • Build and track seasonal marketing budgets
  • Execute the store communication document, Footprints, weekly
  • Coordinate monthly website landing pages content
  • Strong oral and written communication, interpersonal and collaboration skills
  • Understands all partner job functions
  • Strong reasoning skills and an aptitude for problem solving, troubleshooting and applying logic
  • Extreme attention to detail and ability to manage multiple projects with competing priorities
  • Ability to work independently and under tight deadlines in a fast paced environment
104

Marketing Specialist Resume Examples & Samples

  • Collaborates with account teams and client to plan and implement measurable transition communications campaigns targeting client stakeholders to facilitate the service experience
  • Partners with business unit marketing teams to conceptualize, develop and produce marketing communications tactics, including sales tools, collateral and other marketing assets to showcase CompuCom solutions, services and capabilities
  • Develops marketing and promotional materials for key company and industry events
  • Manages CompuCom’s site visit portal, and works with account teams to support site visit coordination efforts
  • Supports brand management projects and ensures brand compliance across all developed assets
  • Coordinates the translation of marketing materials as needed
  • Provides marketing operations support
  • Outstanding writing and editing skills
  • Advanced presentation development capabilities, including storyboarding and design
  • Working knowledge of layout/design and production processes, and an eye for graphic design quality
  • Advanced skills in Microsoft Office applications and web-based collaboration tools
  • Bachelor’s degree in marketing, communications or related field
  • 1 to 3 years of experience in marketing and/or communications
105

Marketing Specialist Resume Examples & Samples

  • Supports the execution of overall marketing and branding strategies, promotional programs, and related activities to ensure that new and existing services and solutions meet organizational goals and expectations
  • Maintain and update services and solutions information, including positioning, messaging, competitive differentiation and unique selling propositions for North American services and solutions
  • Responsible for creating or versioning baseline sales tools and service/solution information to optimize sales in North American market
  • Develop in Geography services and solutions profiles, competitive analysis, presentations, demos, white papers, and product updates for organizational marketing materials
  • Stay informed of competitor service offerings and maintain competitive comparisons and evaluations in North America
106

Marketing Specialist Resume Examples & Samples

  • Bachelor Degree in related field of communications, marketing, graphic design and a minimum of 2 years of equivalent experience in the industry
  • Familiarity with YMCA of the USA Nationwide Campaign
  • Ability to multi task and manage on tight deadlines
  • Demonstrated ability to work well in a team environment
  • Ability to collaborate and work with staff and volunteers through a team concept model
  • Knowledge of multimedia and HTML/CSS development/management processes
  • Expertise in Adobe Creative Suite, with an emphasis on InDesign, Photoshop, Illustrator, and HTML5 Experience in web site content management
  • Strong self-starter and ability to work independently with minimal supervision
  • Promote and represent the mission and core values of the YMCA of Lansing
  • Possess ability to coordinate projects with multiple partners
  • Adheres to and maintains brand identity for the YMCA
  • Knowledge of layout principles, and aesthetic design concepts
  • Utilize graphic software to produce designs and copy layouts for promotional materials
  • Coordinate work with vendors and the management of schedules and production timelines for Association wide impact
  • Develop newsletters, flyers, and brochures
  • Write, edit, proofread, and manage marketing communications ensuring consistent messaging and brand standards
  • Draft press releases and impact stories for broad community distribution
  • Draft feature stories for publication to highlight cause driven work of the organization
  • Draft bi-monthly President’s Newsletter
  • Continually analyze, enhance, and improve our digital and social channels presence
  • Provide training and expertise to develop staff in the Association
  • Develops and nurtures media relationships that ensure ever increasing media coverage
  • In collaboration with the Association Marketing Team Leader and President, serve as the media liaison and spokesperson
  • Expertise in email marketing, including design and delivery
  • Ability to work in teams to develop brand compliant communications
  • Responsible for recommendations on design and production projects
  • Stays current with industry trends and applications and ensures that the creative direction of the team is always evolving
  • Strong knowledge of working with vendors and printers in releasing artwork
107

Marketing Specialist Resume Examples & Samples

  • Update PowerPoint sales presentations with content and data on a quarterly basis
  • Route presentations for review via the company’s workflow management system
  • Publish sales presentations to the company’s distribution platforms: Web, SharePoint and
  • Utilize the Brainshark platform to create and distribute multimedia presentations
  • Develop knowledge around FINRA compliance rules and understand how to apply them to the materials developed
  • Expert PowerPoint and Excel skills, including experience linking data between the two applications
  • Familiarity with the Brainshark and SlideShark platforms
  • Familiarity with SharePoint
108

Marketing Specialist Resume Examples & Samples

  • Track the course of marketing initiatives; analyze and present results including budget adherence. Propose corrective actions as appropriate
  • Certifications
  • Preferred Education: Master's degree
  • Preferred Certifications: N/A
  • Preferred Skills: N/A
109

Marketing Specialist Resume Examples & Samples

  • Manage the production of In-Store Signage and miscellaneous projects from concept to delivery
  • Assist Brand Manager with project planning, project management and budgeting
  • Assist with job estimates, actual spending, invoices and schedules for each project
  • Manage internal meetings with Executives and Merchants, and sign off on all assigned projects
  • Review and approve layouts, photography, mechanicals, and color proofs to ensure accuracy before print
  • Manage schedules of projects between agency and internal business partners, including obtaining the necessary approvals
  • Work with management to ensure all marketing communications are consistent, seamless, and on time
  • Coordinate merchandise sample check-in/out procedures from Merchants to agencies for photography
  • Attend photo shoots, as necessary
  • Bachelor's Degree in Marketing, Advertising, Graphic Design, Public Relations, or related field and 1-2 years experience in either a corporate marketing/advertising function or in an advertising agency environment
  • At least 1-2 years print production experience, with proven ability to
110

Marketing Specialist Resume Examples & Samples

  • Minimum 5-7 years of Marketing Experience, Financial Services or Retail a plus
  • Language: Primarily English, French a plus
  • Solid working knowledge of the Marketing & branch merchandising process
  • Excellent interpersonal skills, highly collaborative within and outside of the team
  • Excellent Project Management skills and ability to quickly see interdependencies and conflicts and escalate appropriately
  • Strong independent problem solving skills
  • Excellent verbal and written communication and presentation skills; plus ability to develop PowerPoint presentations and 'tell the story' that clearly articulates and expresses ideas, solutions and recommendations to a wide variety of colleagues at any level
  • Highly self-motivated, extremely organized and professional, including the ability to work independently and partner effectively within and outside of the immediate team to achieve desired business results
  • Keen creative judgement and a passion for systematic design and meticulous attention to detail
  • Experienced in Marketing tactics including: print, advertising and digital and static merchandising
  • Ability to organize, manage, and lead small and large working group meetings
111

Marketing Specialist Resume Examples & Samples

  • Global and regional marketing tools, collateral and communications (client facing / internal)
  • Relevant events taking place outside NAM
  • Obtaining and feeding back any requests/ viewpoints from their assigned bankers to the relevant content owners or stakeholders
  • 5-7 years of experience managing events for a major corporation
  • Well-versed in all aspects of meetings and special events logistics planning and process
  • Excellent client relationship management skills with proven success in being customer-focused and results driven
  • Experience in managing vendor relations and driving superior results through proper management of vendor timelines and deliverables is required as well as strong negotiation skills
  • Ability to work independently, make decisions and take initiative
  • Detail oriented with excellent organization skills
  • Creative and innovative thinker who can translate thought into action
  • Excellent verbal/written communication skills as well as high level of computer skills including Word, Excel, PowerPoint, Outlook, knowledge of database management
  • Strong interpersonal, negotiating skills and financial and budgeting skills
  • A flexible schedule and ability to travel to events
112

Marketing Specialist Resume Examples & Samples

  • Degree qualified (Marketing and Business / Finance / Accounting preferred)
  • Proven technical marketing skills across the disciplines of positioning, communication and promotion
  • Experience in planning, developing, implementing and measuring integrated Marketing campaigns, especially sales collateral and customer communications
  • Experience managing external agencies
  • Market research experience (desired)
  • E-marketing experience (desired)
  • Events management (desired)
  • Proven professional experience in a marketing communications position
  • B2B experience highly regarded (but not essential)
  • An understanding of financial services industry dynamics including regulatory environment, compliance and credit risk
  • Proven ability to establish a strong and disciplined operating and communicating rhythm with key stakeholders
  • Past record of developing effective networks internally and externally, across a range of business levels and positions
  • Knowledge of risk and legal implications associated with Marketing strategies (desired)
  • Working knowledge of Operations, Risk, Compliance, Sales (desired)
  • Previous P&L exposure (desired) Skills
  • Proficiency in the Microsoft Office suite
  • Proven presentation skills across all levels of the business including writing and delivering presentations
  • Project and budget management
  • Highly organised with the ability to simultaneously manage multiple tasks and projects with proven success in executing marketing strategies
  • Strong action-oriented focus, results driven, highly risk/result aware. Can anticipate problems and implement proactive solutions
  • Excellent and succinct communication skills – both written and oral
113

Marketing Specialist Resume Examples & Samples

  • University Degree or equivalent in Marketing, Communications or General Business
  • 2+ years’ experience in Marketing (financial services an asset)
  • Fully proficient with all Microsoft applications. Proficiency in Powerpoint in particular
  • Excellent English verbal and written communication skills. French language written skills is an asset
  • Ability and confidence to work independently and meet deadlines with minimal supervision
  • Strong collaborator with the ability to work across functions on integrated initiatives
  • Ability to organize and prioritize workflow
114

Marketing Specialist Resume Examples & Samples

  • Assist manager in execution of direct mail campaigns
  • Prepare materials for and participate in team meetings, approve proofs, setups and list-related reports
  • Act as primary liaison with relevant work groups within and outside NGP
  • Manage routine and ad-hoc report creation, updating and analysis
  • Manage the execution of magazine inserts for all NGP titles
  • Manage the creative process, production and analysis for all inserts within each title and cross sell inserts
  • Assist in the management of expenses for inserts and direct mail for all titles
  • Participate in development, management and execution of additional sources or other activities as necessary
115

Marketing Specialist Resume Examples & Samples

  • Collaborates with cross functional sales and marketing teams to support brand and marketing assets, align messaging, and ensure tracking requirements are implemented
  • Researches, writes and develops supporting marketing material and presents recommendations
  • Analyzes sales and product data to prepare reports and presentations on business performance
  • Ensures proper implementation and communication of marketing programs
  • Tracks, compiles, analyzes and reports performance on marketing campaigns and tactics, including but not limited to promotional offers, print/digital advertising, paid search and direct mail
  • Gathers competitive intelligence on materials and content from competitive companies in the field to identify best practices
  • Supports development and implementation of online, email and other marketing tactics to generate leads and broaden reach into large enterprise customers
  • Gathers feedback from sales, product and marketing teams on content needs; continuously review and refresh customer facing collateral
  • Develops an ongoing stream of content for large enterprise for 'Chatter' group on SF.com to help educate the Sales teams
  • Develops and maintain marketing collateral and promotional materials on content repository sites
  • Updates sales and marketing collateral, marketing calendars and biweekly status updates as required
  • Assists in editing and proof reading content for all marketing communications, collateral and presentations
  • Provides ad hoc reporting and analysis as required
  • Coordinates multiple priorities while meeting simultaneous deadlines
116

Marketing Specialist Resume Examples & Samples

  • Develops integrated marketing plans including market analysis, competitive positioning, advertising, PR, tradeshows, events, website, social media and other key components that will guide marketing worldwide
  • Prepares marketing briefs based on requirements and manages the execution of the marketing plan
  • Collaborate with global business segment owners and global marketing/communications teams to define the Why Garmin positioning and messaging that communicate the assigned business segments value, benefits and unique selling points
  • Work closely with sales and business development teams to support partnership announcements and develop co-marketing plans with strategic channel partners
  • Serve as the subject matter expert with Marketing Communications to support the development of marketing and sales tools such as collateral, product documentation, product brochures, sales presentations, training materials
  • Create and distribute a monthly report that includes an overall marketing update to communicate activities planned along with previous months metrics/lesson learned
  • Ensure that all internal and external communication is accurate and consistent (including garmin.com, ads, press releases, sales training and presentations )
  • Provides input to product management and engineering to help define customer/business requirements early in the product concept stage with specific attention to the marketability of products in the assigned business segment
  • Disseminate, communicate and present product information such as product messages, value propositions, and positioning to various stakeholders (sales, , channel partners, and product support)
  • Plan, coordinate and execute all aspects of assigned business segment events
  • Attend industry tradeshows, customer meetings and other events as required
  • Bachelors Degree from a four year college or university
  • Excellent academics (cumulative GPA greater than or equal to 3.0 as a general rule)
  • Must possess a minimum of 2 years progressive marketing experience in enterprise health and wellness industry including a strong knowledge of the field
  • Demonstrates a strong passion for Garmin, including its mission, products, values and success
  • Demonstrates proficiency and strong aptitude for using consumer electronics devices
  • Demonstrates proficient Microsoft Office skills (PowerPoint, Word, Excel)
  • Demonstrates exceptional time management and organizational skills
  • Demonstrated strong and effective verbal, written, and interpersonal communication skills with a demonstrated ability to influence at all levels of the organization
  • Driven problem solver with proven success in solving difficult problems
  • Self-starter with the ability to drive initiatives autonomously
  • Demonstrates effective presentation skills
  • Demonstrates effective leadership and team building skills
  • Ability to travel up to 20%
  • Bachelors Degree in Marketing or Business
  • Experience in working with other global companies and demonstrated understanding of global marketing techniques
117

Marketing Specialist Resume Examples & Samples

  • Minimum of 3 years of marketing experience required
  • Retail experience required
  • Marketing promotion and retail event planning experience preferred
  • Proficient in Outlook, Excel, Word and PowerPoint
  • Strong prioritization and time management skills
  • Demonstrated ability to plan and manage multiple tasks on time and on budget
  • Confident, creative problem solver
  • Effective communicator with both internal and external customers
118

Marketing Specialist Resume Examples & Samples

  • Input data in many systems, ensuring accuracy and attention to detail
  • Work with a specific product line, focusing on product set-up in systems, analytics, and problem solving for the product line
  • Ability and desire to collaborate with internal team members and customers
  • Excellent analytical skills
  • Be proactive and take the initiative to solve problems and demonstrate superior attention to detail and follow-through
  • Must possess excellent organizational skills, the ability to multi-task, and the ability to set priorities
  • Must be proficient in Microsoft Excel
119

Marketing Specialist Resume Examples & Samples

  • Support the global Listing Services business unit, interacting with Listing Services sales and client relationship management executives in New York, San Francisco, London and Stockholm
  • Execute marketing/communications plans for assigned projects, products or services from inception through completion
  • Offer creative input for internal clients and Nasdaq-listed clients – in line with budgets and target markets
  • Manage the distribution of all Nasdaq-listed prospect and client communications, using the company’s marketing automation system
  • Think outside the box with a proven track record of executing marketing and sales programs
  • Media for marketing and communications to include: digital and print advertising, OOH advertising, direct mail, infographics and collateral
  • Activities for marketing and communications include: writing, proofreading and editing copy; design and copy review; serve as marketing liaison for client meetings
  • Needs a strong understanding of advertising media (specifically: online and print)
  • Utilization of Nasdaq’s owned assets, and earned media to build a compelling story for Nasdaq
  • Work with agencies and in-house designers and resources to execute projects
  • Work with internal broadcast and multimedia services teams to tape and edit marketing videos
  • Create case studies working closely with Nasdaq Listing Services marketing, communications and events team members
  • Maintain presence of Listing Services web content using a web Content Management System, and partnering with digital team members where appropriate
  • Collaborate with Nasdaq’s Social Media team to promote Nasdaq-listed companies and Listing Services campaigns and activities
  • The candidate must have excellent communication skills (both written and spoken)
  • Ability to multi-task, develop marketing project timelines (from start to finish) with capability to see obstacles early and provide solutions. Ensure timely implementation and delivery of all materials necessary to support all companywide initiatives
  • Perform special assignments as directed by the Director, Vice President, or Executive Management
  • Requires conceptual and practical expertise in own discipline and basic knowledge of related disciplines. Is fully self-sufficient and competent in regards to output quality and quantity. Requires little or no supervision on a day to day basis
  • Has basic or good knowledge of best practices and how own area of expertise integrates with others. Understands key business drivers and is aware of the competition and the factors that differentiate them in the market
  • Provides informal guidance for colleagues with less experience. Is accountable for contributing with a competent standard and delivers every time. Plans and prioritizes work using resources in the best possible way to complete tasks on time and with high quality
  • Solves problems using existing solutions; exercises judgment based on the analysis of multiple sources of information. Is starting to look at 'best practice'. Provides creative insights and / or solutions to address client / organizational challenges
  • Impacts a range of activities within own team and other related teams; works within broad guidelines and policies. Works quickly and is able to assist other team members where appropriate. Works independently
  • Is able to explain difficult information; works to build consensus. Generates healthy debate within team, influencing team to look for a 'better approach'. Shares knowledge and expertise across organizational boundaries and endorses "best practices”
  • Ensures collaboration and applies matrix management when coordinating across teams (e.g., product owners, sales, operations, technical and communications); determines customers’ business needs, communicating a realistic estimate of project timing
  • Develops project plans and prioritizes tasks to achieve project milestones, managing budgets and timelines; recognizes project risks (e.g., missed deadlines, quality issues, resource constraints), providing input to contingency plans and seeks guidance on meeting delivery goals
  • Monitors performance and deliverables of individuals on multiple project teams to ensure overall project success; actively keeps all members of the project team informed of progress
  • Identifies target market opportunities from various inputs and develops and implements solutions
  • Reviews and presents market and product management information to stakeholders, ensuring information supports overall financial and profitability goals
  • Possesses a comprehensive knowledge and understanding of marketing processes and tools e.g., brand, digital, direct response and event marketing, SEO/SEM, measurement and analysis, and customer identification and targeting), understanding which contribute to the achievement and attainment of business objectives
  • Demonstrates and deepens knowledge of current and emerging quantitative and qualitative marketing research methodologies, determining which methodologies to apply and when
  • Applies best practice statistical methods and analyses for marketing activities
  • Understands the full array of Nasdaq’s offerings and areas of expertise and applies this knowledge to meet the needs of the customer
  • Possesses a working knowledge of business markets and competitors’ products and services; compares and contrasts product choices with Nasdaq’s
120

Marketing Specialist Resume Examples & Samples

  • Prior experience working in a competitive marketing role
  • Prior experience in telecommunications or wireless industries; knowledge of the industry and competitors is a strong plus
  • Knowledge of google maps and google maps pro
121

Marketing Specialist Resume Examples & Samples

  • Works with Head of Marketing to execute marketing initiatives required to drive sales of an assigned product line/distribution channel (i.e., institutional investment strategies, sub-advisory relationships or real estate offerings)
  • Assists in project initiation, creative development, compliance review process and delivery of marketing materials, web content and regulatory documents for the assigned product line
  • Maintains strong working relationships with sales/client relationship personnel, investment management, operations and product management
  • Assists in quality review process to ensure all materials meet corporate brand and compliance standards
  • Manages complex projects to stay within targeted time frames
  • Bachelor's degree and typically three to five years of industry or other related marketing experience
  • Excellent oral and written communication skills required
  • Knowledge of asset management (institutional strategies), mutual funds (sub-advisory relationships) or real estate finance (real estate offerings)
  • Strong marketing production skills highly preferable
122

Marketing Specialist Resume Examples & Samples

  • Learn process and workflow to successfully execute monthly, quarterly and annual updates of marketing materials
  • Manage update schedule and communicate out to team relevant milestones and deadlines
  • Assign job owners for each update; communicate ahead of quarter-end
  • Keep Project Status excel file current with FINRA letter dates, upcoming annual routes, update schedule
  • Become proficient user of internal routing and creative development software program called Streetlight
  • Accurately complete quarterly presentation updates by linking data excel files to PowerPoint presentations
  • Attend weekly team meetings and meetings with internal partners as required
123

Marketing Specialist Resume Examples & Samples

  • Collaborates with Marketing Channel Manager to execute effective and integrated marketing campaigns
  • Responsible for overall coordination of marketing campaigns and mix media projects
  • Bachelor’s Degree in Marketing, Advertising or other related field preferred
  • 2+ years project coordination experience
  • Experience in developing promotions, managing campaigns and Marketing strategies required
  • Strong PC and Mac skills utilizing Microsoft Office and Project Management software
  • Detail oriented with the ability to manage multiple tasks simultaneously
  • Presentation skills
  • Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact and resourcefulness
  • Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the day
124

Marketing Specialist Resume Examples & Samples

  • Facilitates the execution of all aspects of all store events
  • Coordinates promotional and loyalty program sampling calendar and is responsible for publishing and sharing it with key stakeholders on a regular basis
  • Maintains central database of sampling, promotion and other relevant information from multiple sources
  • Coordinates collateral for our Beauty Insider loyalty program
  • Provides teams with promotional campaign summaries and ensures visibility for all cross-functional teams
  • Works in SKU management system to order samples and check sample status
  • Manages comps of samples for photography
  • Works closely with the art department, marketing team and merchant team members to ensure content is correct and programs are executed according to the marketing vision
  • Excellent communication skills (written and oral)
  • The right candidate can multi-task, is used to managing many moving parts and can work in a fast-paced, quickly changing environment
  • Problem solving skills and ability to navigate ambiguous situations is key
  • Individual must be self-motivated, highly organized and able to work effectively while meeting numerous deadlines
  • Strong ability to “forward think” projects and to communicate recommendations and new ideas to managers
  • 3) Experience working with Excel and PowerPoint required
  • 4) SKU management system experience a plus
  • 5) Passionate about marketing and driving client engagement
  • 6) Candidate must possess strong organizational and communication skills (oral and written) and ability to work within a cross-functional team; ability to manage multiple priorities in a fast environment; flexibility to adapt to a constant changing environment
125

Marketing Specialist Resume Examples & Samples

  • Assists in coordinating and executing overall marketing strategy
  • Collaborates with key personnel to determine media strategy, sponsorship and partnership opportunities
  • Supports the marketing department's lead generation activities and helps shape the journey of a lead
  • Assists in creating and updating marketing materials, including designing printed & electronic materials for the sales teams' use
  • Assists with content marketing to position Comcast Spotlight as a 'thought-leader' in our industry
  • Ensures all marketing materials are aligned with brand guidelines and consistent with key messaging
  • Participates in post-campaign analysis
  • Prepares and processes invoices, affidavits, and tracking reports
126

Marketing Specialist Resume Examples & Samples

  • A high school diploma or a General Equivalency Diploma (GED). College or university credits or degree in applicable discipline preferred
  • Must be able to work independently, multi-task and to prioritize work requests
  • A minimum of two (2) years of work experience in an administrative capacity. Experience with data entry, basic reporting, filing, answering phones, scheduling, and communications is a must
  • The candidate must be computer literate, including knowledge of word processing (Word), mail merge, scheduling (Outlook), spreadsheets (Excel) and other data base applications
  • Must be proficient in communicating at all levels in both oral and written form and competent at preparing professional, comprehensive memorandums, letters, reports, documents, files, etc
  • Understanding of general accounting and financing is a plus. Working knowledge of account payables, receivables, budgets, and expenditure control is also desired
  • Performs usual administrative and clerical support functions including answering phones, greeting and assisting incoming clients, assisting tenants as directed, fielding complaints and issues and referring to the correct member of management, preparing correspondence, doing mailings and transmitting communications using various forms of media, maintaining tenant and building staff logs, calendaring of schedules and meetings, ordering supplies, maintaining files and records, inputting data and preparing reports on a computer
  • In compliance with budget and expenditure controls, will assist in processing accounts payable, process purchase orders and related paperwork, handling receipts, assisting with banking, review application of contracts and addendums as they relate to payments, review approved invoices and checks prior to payment, enter and code bills, and assist with tenant collections as needed
  • Assist in coordinating tenant move-ins or move-outs, including meeting with moving contractors to review rules and regulations, securing proper insurance certificates, advising tenant of restriction and ensuring in all ways possible that the moving procedure is trouble free. Assist Property Manager and Chief Engineer as requested, keeping them advised as to the status of the assignments and projects
  • Maintains various logs and information pertaining to the building, equipment, services, tenants, and clients and advising management of actions needed. Logs maintained include security, safety, maintenance, cleaning, equipment, reservation logs for the freight elevator and conference rooms, tenant directory, emergency procedures, and incident reports
127

Marketing Specialist Resume Examples & Samples

  • Ideation: Writing & presentation of integrated marketing proposals, presentations and programs for a variety of advertising categories across all brand properties. Participate in brainstorming sessions with sales and account management teams to answer RFPs
  • Collaboration: Work with sales and marketing counterparts on the brand and in other Rodale departments to develop and implement integrated media strategy including executing of programs across print, digital, mobile, social, and event platforms. Act as partner with advertising sales representatives to drive category growth
  • Execution: Manage delivery of sold programs across all media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage production schedules and budgets for projects and produce excellent work within a deadline-oriented department
  • Minimum 2-4 years of marketing and/or sales development experience for a media brand
  • Candidate must have strong balance of strategic and creative skills and experience in developing compelling integrated marketing programs
  • Strong written and verbal communication skills; strong copywriting skills required
  • Highly pro-active and solution-oriented, a team player and self-starter with strong interpersonal and client skills
  • Detailed oriented with ability to manage multiple projects and priorities in a fast- paced, high-volume work environment
  • Working knowledge of digital highly recommended: from web advertising units/capabilities to implementation of digital marketing concepts, knowledge and comfort with social media platforms, apps, and tablet platforms for media/publishing
  • Awareness of current culture and trends as they relate to the Bicycling brand and relevant promotional opportunities
  • Proficiency with Microsoft Word, Excel and Powerpoint
128

Marketing Specialist Resume Examples & Samples

  • Serve as the point person for market support inquiries from field sales
  • Develop(s) marketing understanding while supporting the lead process including tracking, transferring to field sales and calculating close rates
  • Support and update marketing content in Sales Force Automation tool (SFA)
  • Identify and assist with market segmentation and targeting analysis
  • Assist Director/Marketing Managers in the development of collateral for campaigns, programs and promotional materials
  • Assist Marketing Managers as needed with specific project assignments
  • Assist in developing sales tools and educational processes for sales teams
  • Update web page content as requested by marketing and manage and monitor/track web activity on a monthly basis
  • Perform ad hoc reporting responsibilities
  • Marketing research and analysis
  • New product development including: [promotions, programs and pricing analysis
  • Performs related duties as assigned or requested
129

Marketing Specialist Resume Examples & Samples

  • Development of custom cross-platform programs for TEN campaigns—connecting strategy, concepts and activation across TEN’s portfolio of brands
  • Lead and/or participate in creative brainstorming in the development of internal programs
  • Works closely with Digital Media Planner who is responsible for managing, planning, tracking and optimizing of Motor Trend OnDemand promotional efforts
  • Develop copy, creative briefs, and go to market plans across print, database, digital and social
  • Create project schedules for all departments to follow
  • Generate Google Analytics and Omniture tracking URLs for all marketing initiatives
  • Integrate closely with internal and external trafficking teams to ensure that all tracking is implemented correctly, efficiently, deadlines are met and executions are flawless
  • Develop supporting documents and manage the approval process for all accolade/quote requests across TEN brands
  • Manage Google AdWords promotions for Motor Trend and GrindTV YouTube Channels
  • This position will not include supervising one or more employees where applicable
  • Bachelor’s degree in Marketing or similar
  • 5+ years’ experience/education with Advertising or Marketing
  • 5+ years’ experience/education with Digital/Online Technology
  • Possess strong interpersonal skills
  • Able to work under pressure while supporting multiple concurrent projects and meet successfully deadlines; be solutions-orientation when problem solving and able to demonstrate a sense of urgency
  • Able to multi-task and prioritize with efficiency
  • Possess leadership skills; able to take the lead
  • Possess excellent organizational and time management skills
  • Strong attention to detail with emphasis on accuracy and quality; must be detail oriented
  • Possess excellent verbal and written communication skills with proven ability to correct spelling, punctuation, and grammar
  • Possess strong writing skills
  • Must be a motivated self-starter and possess strong initiative and resourcefulness
  • Must be able to work independently and as a team, with and without supervision
  • Proficient in the Microsoft Office Suite or equivalent, specifically PowerPoint and Excel
130

Marketing Specialist Resume Examples & Samples

  • Develop, in coordination with Bankcard, an annual marketing plan to support sales revenue, profitability and strategic goals
  • Develop marketing/collateral sales support materials for internal and external clients and prospects, ensuring brand and message consistency and proper product positioning and incorporating “voice of the client” knowledge throughout communication channels and vehicles
  • Manage the marketing budget for the Bankcard segment to ensure a maximum return on investment (ROI)
  • Analyze client data to provide actionable objectives for the Bankcard segment
  • Responsible for the optimization of internal and external communications for the Bankcard segment for all channels
  • Develop and manage vendor relationships to meet comprehensive and robust communication and branding requirements, providing creative and copywriting direction on behalf of Bankcard
  • Previous experience in the Bankcard industry
131

Marketing Specialist Resume Examples & Samples

  • Direct experience managing social media communities campaigns with a proven record of ROI
  • Strong knowledge of social channels and their ad management platforms/interface - Facebook, Twitter, Instagram, YouTube, Google+, Pinterest, Instagram, LinkedIn, Snapchat, Periscope, and various blog platforms
  • Experience with reporting and analytics including native social analytics, third party social reporting tools, Google Analytics and Omniture Site Catalyst
  • Three to five years hands-on experience creating and monitoring social media content, including experience with social media infrastructure platforms
  • Knowledge of web marketing and content management techniques
  • Knowledge of enterprise social management tools such as Sprinklr, Sprout Social, or comparable posting and social listening tools
  • Strong skills in data analysis and ability to recommend optimizations and efforts based on KPI performance
  • Experience with community management and scheduling/publishing platforms like Sprinklr, Oracle SRM, etc
  • Continuing knowledge of emerging trends and channel-specific opportunities
  • Must be comfortable in executive settings with strong presentation and communication skills
  • Proficient with Microsoft Excel, Word, PowerPoint; bonus points for Adobe Suite experience
  • Light graphic design skills preferred
  • Ability to use iPhone to leverage clever images with a social twist to engage our audiences as needed
  • Must have the ability to successfully manage and prioritize multiple responsibilities and deadlines
  • Bachelor’s degree - preferably in marketing, communication, or business administration
  • 2-4 Years of social media management experience including direct experience in community management; agency experience preferred
  • Excellent copywriting skills, graphic design experience a plus
  • Experience in a large and complex organization
  • Ability to thrive in a fast-paced, agile environment
  • Detail-oriented, organized and excellent time-management
  • Team player, self-motivated and self-starter with the ability to work under minimal supervision
  • Innovative, results-driven thinker with the customer always in mind
  • Fluency in Spanish a plus
  • Works with the Social Media Manager to develop and implement community promotion and engagement strategies and tactics as they relate to the brand, marketing goals and the organization’s strategic goals
  • Develops the social media content editorial calendar and posting schedule for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Google+
  • Research topics and create content posts for social media sites demonstrating a variety of engagement techniques: polls, images, captions, text, videos, and contests
  • Coordinates content and media for editorial calendar with lines of business, CRR, Corporate Communications to ensure successful coordinated campaigns for engagement, household growth, deposit growth, and financial education
  • Manage multiple social campaigns from including post development, content and related asset development, campaign execution, optimization and analytics reporting. Provide ongoing recommendations and escalate performance issues when necessary
  • Proactively monitor, maintain and optimize social media sites
  • Monitor and listen to key industry mentions and social media conversation of all relevant mentions of the bank
  • Contributes to related communication vehicles and ensure the integration of community for promotion and awareness building
  • Promotes and evangelizes community activities internally
  • Oversees all technical and system administration aspects of the community. This includes working with the community platform vendor to address, resolve, and communicate any issues related to the features and functionality of the community
  • Recommends and implements new community features, as appropriate
  • Creates/manages the moderation and terms of use policies
  • Monitors discussions, responds in a timely fashion where appropriate (or ensures relevant responders are “nudged” to respond)
  • Maintains a Responders List of members and/or staff who can be reached quickly to respond to specific questions
  • Networks with community members and identifies internal and community influencers
  • Develops and maintains community training resources, guidelines, and policies
  • Trains other staff on how to participate and engage in the community
  • Monitors and measures the success of community engagement (i.e. number of power users, number of discussions, etc.), and provides weekly/monthly reporting with recommendations and analysis for Social Media Manager and executives
  • Identifies and reports on community trends to internal teams and advises on potential opportunities or risks
  • Tracks KPIs related to Social CRM goals such as recruitment, retention or outreach goals
  • Assists with global quarterly social media reports
132

Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree with 3-5 years of proven marketing experience within financial services
  • Mutual fund and/or broker-dealer experience preferred
  • Series 7 registered preferred
  • Demonstrate strong writing skills related to sales communications, marketing brochures, etc
133

Marketing Specialist Resume Examples & Samples

  • Provide marketing consulting support to internal Business Development team as well as customer/prospects specifically related to interactive marketing operations such as game design, player acquisition and CRM
  • To support existing customers in APAC as well as prospect opportunities in China
  • Responsible for APAC/China accounts including new opportunity in specifically related to the business
134

Marketing Specialist Resume Examples & Samples

  • Maintain eBay stores and all facets of our marketplace business
  • Prepare daily, weekly and monthly reports that provide valuable metrics for advertising and operational decisions
  • Create merchandising strategies for eBay Daily Deals to generate incremental revenue for our storefronts
  • Develop A/B and multivariate testing strategies to understand the online customer experience; develop and implement processes and procedures to regularly test, measure and improve customer experience
  • Work closely with product team to ensure key features are released and rolled out according to plan
  • Collaborate with the analytics and business intelligence team to build actionable reports to make advertising decisions
  • Assist feeds marketing team maintain Google Product listing Ad portfolio, understand the different facets of the business and execute on an as-needed basis
  • Help meet key online marketing KPI goals including revenue and ROI
  • Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (Omniture, Channel Advisor, Adwords) and reporting/analysis platforms (Tableau, SQL, Excel)
  • Well versed in business reporting and can make decisions based on numbers
  • Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques
  • Team player showing proven ability to work cross functionally with our technology product managers and product developers to roll out product enhancements
  • General knowledge of eBay, marketplaces and paid advertising
  • Channel Advisor and Google Adwords experience a plus
  • Knowledge and passion for all things sports is a bonus
  • Exceedingly detail oriented and responsible
  • Proficiency in Microsoft Office (primarily Excel, Word, Access and PowerPoint)
135

Marketing Specialist Resume Examples & Samples

  • Work with Communications & Marketing Manager to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve store goals
  • Assist in the implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events
  • Assist in the planning of regional activities including store openings, test drives and lead generation events
  • Assist in the localization of sales and marketing materials, which includes but is not limited to: official website contents, brochures, leaflets, product literature and merchandize items
  • Support the field sales organization on other marketing initiatives
  • Other Responsibilities: Perform other related duties as assigned, based on the business need
136

Marketing Specialist Resume Examples & Samples

  • Support marketing team activities that increase brand awareness, generate leads and accelerate sales cycles
  • Assist marketing operations manager and practice marketing leaders with campaign and event planning, management, and results tracking
  • Grow firm and industry knowledge and present a professional presence at internal and external meetings and events
  • Develop in-depth knowledge of specific practice area(s) to provide additional strategic marketing support to practice marketing leaders
  • Become a “power” user of
137

Marketing Specialist Resume Examples & Samples

  • Ability to maintain oral and written communication with all levels of the organization
  • Strong analytics and financial management
  • Strong Excel Skills
  • Marketing response analysis experience required
138

Marketing Specialist Resume Examples & Samples

  • Previous commercial Integrated Marketing experience gained working in a fast paced B2B or
  • Ability to challenge a brief and make new recommendations, to improve campaigns and
  • A creative and innovative eye for detail across Integrated Marketing campaigns
  • Experience of the Project Management techniques in a Six Sigma environment
  • Analytical approach able to translate insight data into trends and clear action plans
  • Good IT skills using: MS Word, MS Excel, MS PowerPoint, and CRM Databases
  • Ideally will be a graduate with a business or marketing related degree
139

Marketing Specialist Resume Examples & Samples

  • Bachelor's degree in marketing, communications or related area
  • Approximately 5 years of marketing experience
  • Proven ability (critical) to write original copy and proven ability to edit copy
  • Solid track record as a marketing leader in the professional services industry (accounting or law firm experience preferred)
  • Ability to manage multiple priorities, be a self-starter and consistently bring ideas to the office(s) leadership
  • Demonstrated understanding and experience in the areas of proposal, website and event marketing
  • Demonstrated experience in working with senior management and is a highly polished individual comfortable working with numerous senior leaders within the firm
  • Ability to manage multiple priorities and be a self-starter
  • Determination to consistently meet and exceed expectations
  • Interpersonal skills for communicating with our all clients and staff
  • Ability to function as a member of a large national team to accomplish work group objectives
  • Ability to prioritize work to meet deadlines
140

Marketing Specialist Resume Examples & Samples

  • Responsible to actively manage and grow an innovative range of strategic portfolios of products for the Public Security business
  • Understand industry trends, develop market & customer insights and competitive intelligence, in defining 3M’s value propositions to craft and execute business plans, strategies and tactics to maximize sales growth potential, profit realization, leveraging key account management and strengthened customer relevancy
  • Build credible pipelines, identify the list of potential customers / key partners / projects as well as engaging clients (comprising various level in Government and Private Industry) to sell value, and the creation of a robust business support eco-system
  • Develop strong mutual trust with end-users at different hierarchy levels; understand the various degrees of needs, in order to craft proposals and lead in client presentation, demonstration, evaluation and specification. Leverage cross functional team in the preparation and execution of the bid strategy and process
  • Support the channel partners through training, development and implementation of business strategy, including seminar, roadshow, sales blitz, exhibition and other promotional campaigns
  • Participate and represent 3M’s interest in industry association, consortium, network forum, and government agencies, to seek collaboration and adoption of TSSD Public Security solution and technology
  • Degree in Computer Science/Information Systems/Electronics Engineering or
  • At least 3 years of relevant experience in business development in the Public
141

Marketing Specialist Resume Examples & Samples

  • University degree
  • Fluent in English and Russian (English – Upper Intermediate/Advanced)
  • University degree (Marketing/PR & Communications is preferable but not an obligotary requirement)
  • Demonstrated effective communication skills & ability to work as a team player
  • Demonstrated engagement & proactive behaviour
  • Demonstrated ability to learn quiclky & acquire practical skills
  • Demonstrated analytical & logical thinking
142

Marketing Specialist Resume Examples & Samples

  • Develops annual business plan in conjunction with Sr. Manager, which details activities to follow during the fiscal year, which will focus the Sales Associate on meeting or exceeding sales quota
  • Maximizes all opportunities in the process of closing a sale resulting in the taking of market share from competitors
  • Do the business consultatively and makes recommendations to prospects and clients of the various solutions the company offers to their business issues
  • Assists in the implementation of company marketing plans as needed
  • Understand completely the business strategy of products, price, channels and sales
  • Research the market and gather the customer’s feedbacks to make a plan to develop the new models for Korea market
  • Monitoring the competitor’s market actions_product, price, channel and promotions_and report to Manager the market status to make a winning strategy together
  • Check the sales performance with distributors daily and make a report weekly about market issues and recovery plans
143

Marketing Specialist Resume Examples & Samples

  • Build Marketing fundamentals
  • Solid experience in Marketing
  • Good analytical, presentation and communication skills
  • Collaborative working style, team player
  • Ability to manage several different projects at the same time
  • Creative, dynamic and full of energy
144

Marketing Specialist Resume Examples & Samples

  • Develops and write press releases for new product launches to various media
  • Assists in sales presentation preparations, marketing material creation and implementation
  • Creates and maintains seasonal catalogues for fashion brands and distribute accordingly
  • Plans and organizes promotional campaigns
  • Executes the production and distribution of support materials relevant to marketing/selling programs and services costs
  • Provides training, communication materials to sales and service representatives for new products / upcoming campaigns
  • Provides merchandising instructions to services reps for in store use
  • Produces packaging creations and development for brands(s) on product materials
  • Research up and coming trends, competition and consumer analysis
  • Manages Marketing budget and produces monthly reports
  • Organize casting calls and photo-shoots
  • Develop and leverage POS for Canadian retailers
  • Co-ordinate and populate information for retailer websites as required
  • Develop and maintain branded landing pages for retailer websites
  • 4+ years of Marketing experience
  • Experience in the fashion industry is an asset
  • Minimum Education
  • Bachelor in Marketing/Communication or related field
  • Ability to thrive in a fast-paced, highly-dynamic environment
  • Able to work with minimum supervision
  • Experience in Adobe Photoshop, InDesign, Illustrator
  • Clear and effective communicator
  • Strong organizational and time management skills along with the ability to multi-task
145

Marketing Specialist Resume Examples & Samples

  • Ability to work independently to meet expected deadlines and schedules
  • Experience with managing projects
  • Knowledge of marketing across channels including digital and print
  • Familiar with market research and data analysis
  • Excellent oral and written skills
146

Marketing Specialist Resume Examples & Samples

  • Circulation development/customer support. Becoming expert on SSIR’s third-party subscription database, fixing customers’ subscription problems, communicating by email and phone; checking on payments in the Stanford system and issuing refunds; becoming an expert on the SSIR CRM system to fix online access problems; writing social media posts for subscriptions; handling regularly scheduled and new projects aimed at increasing subscriptions
  • Enewsletter/email marketing. Work with the Publishing and Marketing Director to plan and develop webinar content and marketing strategies including writing, editing marketing copy, scheduling select marketing communications which adhere to communications and brand strategy for a variety of SSIR channels (i.e., web, print, email, online). Compile and deploy weekly enewsletter featuring SSIR content and several weekly eblasts promoting SSIR webinars and conferences
  • Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting
  • Webinars. Managing 18+ webinars annually and 8+ week webinar production cycle. Scheduling conference calls with presenters, collecting materials, working with third party vendor, creating SSIR slides, pulling reports on audience data, managing webinar marketing
  • Conferences. Handling registration on the Stanford system including customer service. Managing correspondence with presenters: scheduling conference calls, collecting and formatting slide presentations, formatting materials for web. Managing conference microsites on Wordpress platform. Supporting staff on catering, set-up, program, slides, etc
  • Reprints. Manage the design and production of select marketing materials
  • Publicity. Promoting SSIR articles, events, and other notable activities to other media outlets; posting to and managing social media communities
  • Administration/finance. Various duties including invoicing customers for purchases, tracking payments, and mailing projects
  • Technical skills. Excellent skills in Microsoft Office (especially PowerPoint). The best candidate will have experience with a content management system (like Expression Engine); email marketing software (like Exact Target); Adobe Creative Suite (especially Photoshop and InDesign; and Google Analytics; and will have used social media in a professional setting
  • Communication skills. Excellent editing, proofreading, and grammar skills. Experience writing marketing copy. Experience in a customer facing role, including dealing with customer frustrations
  • Workplace skills. Adept at (1) working with others in a collaborative/team environment (2) handling email and phone customer service quickly and with confidence (3) paying attention to detail
  • Interest. The ideal candidate will exhibit a strong interest in social change through his or her job or volunteer activities
147

Marketing Specialist Resume Examples & Samples

  • Baccalaureate degree in marketing, communications, journalism or related field
  • Minimum two (2) years of work experience in communications or marketing requiring creativity, detailed work product, and project deadlines
  • Familiarity with market segmentation, research design, and cross-channel marketing experience preferred
  • Ability to think creatively and innovatively while working on multiple tasks simultaneously under pressure to meet deadlines in a fast-paced, highly collaborative environment
  • Strong working knowledge of a Windows environment using Microsoft applications
  • Excellent verbal communication, business writing, editing, and proofing skills; and
  • Excellent project management, organizational and interpersonal skills
  • Ability to communicate clearly and interact effectively with individuals from diverse backgrounds
  • Ability to sit for long periods of time at a personal computer performing work-related functions
  • Occasional evening and weekend work required; and
  • Occasional overnight travel required
148

Marketing Specialist Resume Examples & Samples

  • Contributes and delivers against the Glion marketing plans and calendars
  • Works with agencies, or uses in-house tools, to conceptualize and designs brochures, tradeshow materials, promotional items, and other marketing materials
  • Designs and plans segmented email campaigns which assist with the conversion strategy
  • Owns and develops the social media plan and works with external partners to achieve success and exceed key performance metrics
  • Manages, innovates, maintains and initiates enhancement projects for the website and blog
  • Produces supporting materials and digital assets related to marketing activities in local and international markets
  • Provides reporting that shows market insights or marketing effectiveness
  • Manages project spend versus budget
  • Partners across the corporate organization to align marketing plans
149

Marketing Specialist Resume Examples & Samples

  • Strong project management skills – ability to interact with all levels of management, sales, product management, client service, marketing, and third parties (i.e. Agency). Able to keep projects on track and within budget
  • Global view – baseline understanding of the global markets and how to leverage marketing plans and specific tactics globally and locally
  • Develop relationships within the IR business to anticipate client perceptions, manage challenges and maximize on market opportunity
  • Execute the marketing strategy and implementation to support the business and their priorities
  • Creativity/Imagination – bring new thoughts and ideas and apply them to marketing executions
  • 5 – 8 years of marketing experience, with demonstrated ability to work effectively with creative marketing professionals and business executives in a detail-oriented, organized and dependable way
  • Must have prior experience in Investor Relations
150

Marketing Specialist Resume Examples & Samples

  • Assist with complex, multi-volume and strategic Proposal and Business Development efforts; lead smaller, less complicated submissions
  • Supports and/or leads the entire process of pursuit planning/execution/production of responses to Requests for Proposals (RFP's) and associated materials
  • Coordinate proposal pursuit team, conduct quality reviews to ensure compliance with RFP requirements and corporate brand
  • Conduct client and proposal debriefs, report results and implement on any necessary improvements
  • Assist with strategy and preparation of presentations and interviews
  • Assist in maintenance of district-related Marketing Management Systems including Salesforce, and Resume/ Project Profile systems
  • May be called upon to provide local support on district-related/multi-disciplinary events including award submissions, client receptions, advertising, conferences, publicity engagements, as appropriate
  • Adobe InDesign experience an asset
151

Marketing Specialist Resume Examples & Samples

  • Function as a fully competent marketing professional in all aspects of marketing, proposals, and business development
  • Independently plan and conduct work that requires judgment and decision making through the proposal/marketing process
  • Coordinate and manage the process for assigned proposal and presentation efforts and marketing/business development materials
  • Ensure client focus is woven into proposals and marketing materials
  • Write some sections for proposals
  • Develop slides for presentations
  • Coordinate with other AECOM offices and partner firms on proposal and presentation efforts
  • Be involved in pursuit strategy meetings and help develop ‘win’ themes
  • Conduct quality assurance/quality control on proposals
  • Occasional travel on behalf of the company
  • Experience and skill at reviewing, organizing, translating and editing written documentation to improve clarity
  • Ability to take initiative in anticipating tasks and to look for ways to add value to the process/procedures
  • Ability to conduct final QA/QC check, including proofreading for grammar and RFP compliance and checking for conformance to established strategies and plans
  • Intensive and diversified knowledge of marketing and proposal principles in the coordination and production of proposals, presentations, as well as other business development/marketing materials
152

Marketing Specialist Resume Examples & Samples

  • Leads, coordinates and assists in complex marketing and graphic activities under some supervision
  • Drives the development of business proposals, presentations and printed qualification materials working in concert with Business Development leaders
  • Works horizontally and vertically within the organization and with technical staff to gain exposure to various business line and market expertise
  • Provides updates to supervisor on assigned marketing activities
  • Produce proposals, or sections of large proposals, independently
  • Coordinates and leads proposal team meetings
  • Creates tailored project descriptions and new content to showcase our differentiators
  • Creates and produces documents in MS Office Suite or ADOBE Creative Suite which includes Photoshop, InDesign and other applications
  • Maintains basic information (opportunities, projects) in Salesforce.com; may be asked to create Salesforce reports
  • Ability to look at issues from both a broad and detailed perspective, locating errors and logical inconsistencies in cross-disciplinary work
  • Ability to pick out and synthesize important information and ask appropriate questions to clarify potential and existing issues and problems
  • Ability to devise strategies and build visual solutions that excite the AECOM client and clearly connect to the clients’ needs
  • Ability to work with remote team members
  • Ability to deliver work products from remote and central operations
  • 2+ years proposal experience in an engineering/architectural firm is strongly preferred
  • Association of Proposal Management Professionals (APMP) is a plus
153

Marketing Specialist Resume Examples & Samples

  • 3+ years of professional experience in a marketing position with a design or professional services firm
  • Bachelor's degree in Journalism, Business, Architecture, Interior Design, Graphic Design, Communications or Marketing
  • Excellent written and verbal communication skills, including creating effective presentations and marketing collateral
  • Strong organizational skills to coordinate and manage multiple projects and deadlines
  • Ability to work with diverse project teams and in a fast-paced work environment
  • Strong graphic communication and design skills
  • Competency in InDesign is a must
  • Proficiency in Microsoft Office (Word, Excel, and PowerPoint) is a plus
  • LI-DO1
154

Marketing Specialist Resume Examples & Samples

  • 5+ years of professional experience in a marketing position with a design or professional services firm
  • Proficient in Adobe InDesign
  • Working knowledge of Photoshop, Illustrator, and Deltek Vision is advantageous, but not required
155

Marketing Specialist Resume Examples & Samples

  • Partnering with global Practice Area Leaders to understand each practice’s specific goals for reputation building and business development, and support to set strategy for the marketing campaigns that will help to achieve the goals and strengthen Gensler’s reputation as a whole
  • Working with principals, senior staff, and other marketing team members to design, write and produce all proposals, presentations, and other marketing collateral in alignment with brand standards
  • Managing business development activities, including managing target clients and incoming leads, following-up, and tracking opportunity status
  • Leading the development of marketing deliverables, including proposals, presentations, brochures, email blasts, blog posts, and other marketing collateral
  • Championing strategy and planning sessions for new business opportunities
  • Performing multiple marketing efforts against rapid and frequent deadlines
  • Understanding and learning Gensler’s portfolio of work, practice areas, and firmwide capabilities
  • Managing other responsibilities as assigned
  • Proven experience in marketing strategy and campaign implementation; experience in community or public sector is preferred
  • Ability to provide strategic thinking and recognise competitive advantage opportunities for Gensler, leveraging these into marketing pitches
  • Self-motivator with strong organisational and intra-personal skills, and a great collaborator
  • Ability to mentor junior team members, when required
  • Experience working directly with senior staff on business-critical projects with minimal supervision
  • Strong organisational skills to coordinate and manage multiple projects and deadlines
156

Marketing Specialist Resume Examples & Samples

  • Must be an independent worker requiring minimal supervision
  • Must be able to work collaboratively with remote teams in the Americas markets
  • Must have some experience publishing web content
  • Must be experienced with monitoring, creating content and posting to social media platforms
157

Marketing Specialist Resume Examples & Samples

  • Responsible for project managing campaign elements through MSoD
  • Works closely with the Senior Director and other members of the International and Special Markets team to procure information necessary to drive effective product and market content
  • Works with product marketing, inside sales, and GSSM Marketing to align email campaign efforts. Where applicable, coordinates efforts for inclusion on campaigns or requests information to support developing alternate campaigns (direct mail, email, etc.)
  • Strategize with GSSM Product and Marketing Directors and sales leadership to maximize campaigns and revenue goals
  • Understand and research client expectations and market demographics
  • Hold status calls for continuous communication
  • Prepare analysis of previous campaigns and report trends, markets, segments, product offering and tactics that will increase marketing effectiveness and revenue
  • Work with Marketing Operations and Product Managers to identify opportunity for improved headline, copy or CTA
  • Establish workflow processes and timeframes to meet client expectations
  • Analyze and concisely communicate both verbally and in writing to non-technical audiences
  • Direct vendors to accurately complete all work (exhibit assets, printed materials, design work)
  • Respond to status inquiries from internal and external clients regarding requests
  • Proactively identify and communicate issues or problems that arise during campaign and/or trade show development
158

Marketing Specialist Resume Examples & Samples

  • Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions
  • Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
  • Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives
  • Develops new ideas and initiatives that improve the performance of the organization
  • Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies
159

Marketing Specialist Resume Examples & Samples

  • Developing, conceptualising and producing professional and investor-friendly marketing content and materials, including brochures and sales aids
  • Working with distribution and investment teams to ensure all materials are updated and relevant on a regular basis
  • Handling a full spectrum of digital marketing initiatives, including website, eDM, CRM and social media
  • Managing and executing marketing campaigns and fund launches
  • Handling PR campaigns and activities
  • Managing client events and seminars
  • Executing ad-hoc marketing projects and assignments
160

Marketing Specialist Resume Examples & Samples

  • Help formulate strategies and action plan for increasing traffic and conversion, and other marketing related KPIs
  • Produce weekly, bi-weekly, monthly basis, and additional ad-hoc analysis as requested by management. Reports are often done in Excel and Powerpoint. Coordinate with product groups, management and outside partners to develop and implement marketing initiatives
  • Must be versed in web/ecommerce and online media strategy, technologies and terminology
  • Experience in Affiliate Marketing, Google Adwords, Email Marketing is a plus
  • Retail and/or online shopping experience is preferred
  • Must have passion for Marketing and an understanding of consumer behavior
  • Effective communicator at all levels
  • Must be pro-active and enjoy problem solving
  • Have an eye for good design, and flair for maximizing aesthetics within corporate guidelines
  • Very strong in Excel, business math, and technical skills
  • Understanding of online marketing & metric tracking
  • Ability to set management expectations for requested tasks or projects
161

Marketing Specialist Resume Examples & Samples

  • Support Asia strategy development through consolidated view of external business environment, identify and analyze market needs, amenable size, and critical success factors
  • Work together with Asia marketing team and sub-regional teams to understand regional/local customer needs, competitive positioning and market trend
  • Support strategic marketing on Asia intelligence database
  • Provide inputs and analysis to strategic planning and investment decisions through a consolidated view and timely forecast of external macroeconomics, business environment, competitive landscape, etc
  • Strong and demonstrated B2B analytical, strategic thinking and marketing skills
  • Proven skills of market/competitor research methods incl. market interview, data mining, forecasting and skills in economics
  • Proven capability of database management and intelligence analysis with good business acumen
  • Good communication skill and strong interpersonal skills
  • 5 years or above experiences in industrial marketing or consulting firm or industrial gas industry. knowledge/experience with industrial gases market preferred
  • Willing to take initiatives and work proactively across functions
  • Ability to multi-task and work under pressure and in a changing environment
  • Excellent skills in computer software (Excel, Access, PowerPoint, Word), with data modeling and design capacity as bonus
162

Marketing Specialist Resume Examples & Samples

  • Ability to manage multiple projects
  • Product Management, Merchandising or Marketing Project experience
  • Direct Marketing or Print Production experience
  • Healthcare or B2B Medical experience
163

Marketing Specialist Resume Examples & Samples

  • Acts as UnitedHealthcare Community Plan outreach representative at community events, health fairs, community meetings and activities of the health plan
  • Establishes our presence in the community and visibility to members and prospective members by creating a full calendar of outreach opportunities, securing participation in established events, and setting up and conducting our own activities
  • Develops and strengthens relationships with key partners, including community-based partners, faith-based organizations, provider groups, governmental agencies and more, who serve our members and Medicaid eligible individuals
  • Sets up event participation, including setting up booth/table, collateral materials, games and engagement interactions, and other supplies for exhibits and meetings with community
  • Supports health education activities programs and campaigns in clinics, community centers, farmer's markets and partner locations
  • Assists in tracking, organizing and ordering collateral and health education materials and giveaways
  • Collects and manages outreach and event data to track effectiveness of activities and other key metrics
  • Assists marketing manager in preparation of plan reporting on membership and outreach activities, and provides analysis on implications of data for senior management
  • Analyzes enrollment and un-enrollment trends in target service areas as well as among membership
  • Assist the member service manager in preparation of various required membership reports
  • Develop internal guidance and training materials regarding member services that are consistent with outreach efforts
  • Assist in the engagement of the call center
  • Assist in the tracking of membership statistics and data and provide reports to state partners and the leadership team
  • Assist in the analysis of the Consumer Assessment of Healthcare Providers and System
  • Performs all job duties in accordance with the contractual and regulatory compliance requirements
  • Participates in telephonic outreach, redirecting questions to appropriate persons, as needed
  • Works on special projects and all other professional duties as assigned
  • Must be available to travel up to 75% across the state of MS, including travel on weekends
  • Must be available to work the core business hours and possible overtime and weekends
  • 1+ year of experience building and maintaining Client relationships
  • Experience conducting presentations to community stakeholders and leaders
  • Must possess a valid and current driver's license and automobile insurance
  • Access to reliable transportation that will enable you to travel to client and/or patient sites within a designated area
  • Medicaid/Healthcare knowledge is a plus
  • Bilingual in Spanish is a plus
164

Marketing Specialist Resume Examples & Samples

  • Establish new relationships and maintain existing ones
  • Collaborate with Sales Agents and Agent Managers to understand their needs
  • Responsible for meeting or exceeding targeted growth, retention, and enrollment expectations within assigned territory
  • 2+ years of Community Outreach field experience
  • 4+ years of marketing experience with in a matrix organization (this includes being in a deadline driven environment, managing and prioritizing several deliverables, and influencing and collaborating with others)
  • Bilingual in English and Spanish
  • Experience giving Presentations
  • Intermediate level of proficiency with Microsoft Word, Excel, and PowerPoint
  • Available to travel up to 25% of the time within US territory and work evenings and weekends when required
  • Health/Life Insurance License
  • Knowledge of CMS (Center for Medicare and Medicaid Services) Marketing rules and regulations
165

Marketing Specialist Resume Examples & Samples

  • Conceptualize, develop, lead and implement global marketing communications activities and sales campaigns, both online and offline
  • Propose, implement and lead Direct Marketing activities on different channels, to different clients in all markets
  • Populate and sound global external campaigns with APAC markets stakeholders and implement them in APAC
  • Build and strengthen the connection to Corporate Communications/PR, Advertising and Branding globally and in APAC
  • Be responsible for marketing budget, forecasting and reconciliations
  • Ensure ongoing tracking of marketing activities and provide regular performance measurement reports for different stakeholders
166

Marketing Specialist Resume Examples & Samples

  • Work closely with the Senior Manager of Regional Marketing Communication for LATAM on specific projects for the region, with particular focus on the Brazil market
  • Deal, obtain quotes and coordinate logistic distribution with multiple vendors in the region (promotional material, printers)
  • Drafts content for website updates
  • Review and format product bulletins and distribute with customers
  • Traffic artwork and other materials to printed and online trade media
  • Proofread, edit and assist with updates on marketing collateral, PowerPoint presentations and other written materials
  • Assists in the promotion of the organization’s brand identity and public image
  • Assist Sales team and customers in the region on providing logos, products images and other marketing collateral
  • Promotes the Intrusion and Access & Video brands across the region
  • Ensure consistency in corporate image and design
  • Coordinate translations into Portuguese and Spanish for marketing collateral material
  • Process invoices/finance paperwork
  • Bachelor’s degree with a minimum of 5 years related work experience
  • Must betrilingualin English, Portuguese and Spanish
  • Able- to work independently or in a team environment
  • Ability to multi-task in a fast pace role
  • Knowledge of media, PR
  • Basic knowledge of files/images management (PDF, jpeg, tiff, eps, etc.)
  • Self-motivated and takes initiative
  • Good understanding of Social Media, interactive communication tools, research sites (as Zoomerang), Webinars
167

Marketing Specialist Resume Examples & Samples

  • Act as liaison to other internal departments such as creative, social media, programming, scheduling, digital, PR, legal, research, mobile, distribution, and ad sales to disseminate key information and allow for best possible collaboration between groups
  • Assist in the preparation of creative briefs to ensure that all communications are in support of brand objectives
  • Manage multiple external agencies in the development of creative advertising, media planning and high-impact promotions (e.g. search marketing promotions, media plan partnerships/executions, etc.)
  • Manage the execution of media plans/promotions including timeline development, communication of responsibilities and deadlines, quality control & adherence to strategy, delivery of creative assets and approval processes
  • Translate data and performance analytics into actionable insights to inform future projects
  • Help gather competitive intelligence and seek out new media innovations and opportunities
168

Marketing Specialist Resume Examples & Samples

  • Collaborate on content strategy
  • Stay up to date with the latest industry trends and customer challenges in order to build a more effective editorial calendar and better content
  • Collaborate with designers, product marketing, sales, and business line leads to produce relevant content that meets the needs of key stakeholders, prospects, and customers
  • Research and/or interview internal experts to capture ideas and distill complex ideas into effective, clear communications
  • Write and collaborate on content to help prospects and customers navigate the buyer’s journey; this content will tell Forrester’s brand story and drive demand
  • Project manage content projects from start to finish
  • A B.A./B.S. degree in marketing, communications, journalism, public relations, or equivalent discipline preferred
  • A minimum of two to three years of full-time experience as a communications or content marketing professional
  • Prior experience marketing to CIOs, CMOs, and heads of business lines a plus
  • Organized, proactive, independent, and deadline-driven
  • Great critical thinking skills
  • The ability to translate complex or abstract concepts into clear, concise communications
  • The ability to understand new topics quickly and create content that educates prospects and customers
  • Experience creating, adapting, and unifying content for various channels
  • Comfortable working in a fast-paced and collaborative environment
  • Persistent and tenacious in driving results
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven and rely on data to make decisions
169

Marketing Specialist Resume Examples & Samples

  • Supporting the firm’s national and local event-marketing strategies
  • Monitoring and reporting on the success or failure of major initiatives and pilots
  • Researching new sourcing and marketing tools and monitoring success
  • Serving as key Talent Acquisition contact for recruitment marketing initiatives
  • Working with internal partners as well as external partners (marketing agencies, freelancers, and others) to accomplish goals
170

Marketing Specialist Resume Examples & Samples

  • Participate in regional business planning meetings and work with the North American Marketing Leader to develop the marketing plans for the region; implement required marketing plans to support business objectives
  • Support and track the progress of regional initiatives, including regular financial analysis of overall regional performance, tracking areas such as: sales, revenues, new projects and new proposals/ opportunities and budget, in collaboration with the Business Development Analytics Specialist, North America
  • Oversee coordination of regional conferences, tradeshow, sponsorships, developing Golder’s sponsorship and participation strategies, and managing budgets, attending and participating as required
  • Plan and execute client relationship development activities, including client events, seminars, workshops, and participate as required, representing Golder marketing and interacting with clients
  • Identify and coordinate relevant speaking opportunities at conferences, associations and other related industry/sector events, and facilitate abstract submissions
  • Facilitate discussions around the nature of marketing material required (e.g. brochures, SOQs, sell sheets, project experience for client meetings, for distribution at conferences, seminars, workshops, etc.), advising on the most effective approach to support the region’s business objectives; develop promotional material, in collaboration with technical leads and graphics team, and in adherence with global brand standards guidelines
  • Research and coordinate advertising and publishing opportunities that support Golder’s brand in the region
  • Lead content generation of relevant business information (e.g. results, success stories, wins, project updates) for posting on GoldNet, golder.com, social media channels and internal digital screens; for inclusion in management reports; and elsewhere as required, in collaboration with the Marketing & Social Media Specialist, when appropriate
  • As required, and in collaboration with the Global Market Intelligence Manager or independently, undertake market research, analyze trends, determine needs and expectations of target markets, potential clients, project and sector opportunities, and recommend strategies to meet objectives
  • Coordinate elements of the Client Feedback Program, including initiating and tracking client satisfaction surveying methods (e-surveys, phone surveys, face-to-face meetings), participating in (when required) and reporting and recommending client service improvements, in collaboration with client leads and project managers
  • Develop and facilitate strong working relationships with and among group managers, team leads, and other non-marketing internal stakeholder groups
  • Actively participate in and contribute to North American Marketing Team
  • Understanding complex services, business imperatives and how they support and align with strategies
  • Developing marketing plans, business plans, strategies to support business growth
  • Leveraging participation in conferences, trade shows that lead to opportunities for business development
  • Leveraging participation in client events that help raise company’s brand, nurture existing and develop new client contacts, and assist in the pursuit of cross-selling strategies by consultants
  • Undertaking market research, analyze trends, determine needs and expectations of target markets, potential clients, project and industry opportunities and recommend strategies to meet needs
  • Developing materials for marketing material (including superior written skills, editing skills and an eye to client focus, corporate risk)
  • Adept at networking to build and maintain internal and client relationships
  • Presenting, influencing, gaining consensus
171

Marketing Specialist Resume Examples & Samples

  • Provide high-level project management support and strategic planning advice on complex and detailed marketing projects/activities by creating and updating project calendars and portals after conferring with project managers and leadership; managing project deadlines by continually checking in and following-up with internal project managers and consultants; resolving complex or difficult issues related to project completion; and escalating unique issues to leadership as necessary
  • Generate and produce complex and detailed reports on marketing metrics to measure return on investment (ROI) and updating and making recommendations to leadership and consultants regarding the effectiveness of marketing campaigns and plans
  • Coordinate and manage marketing vendors and expenditures related to the distribution of promotional materials for projects by obtaining quotes; receiving leadership approval to select specific vendor; providing copy; reviewing and signing off on proofs; overseeing distribution process; resolve all issues related to production (issues not escalated)
  • Create and maintain detailed budget analysis tools in MS Excel and provide comparative analysis to leadership and project managers on projected costs versus actual costs of marketing projects and activity
  • Manage proprietary system data process, including the population of relevant projects/activities
  • Advocate for and lead the overall adherence of technology tools which enable and support marketing efforts (e.g. MercerForce, Marketo, Starcite, etc.)
  • BA degree in business, marketing, journalism, communications or related field of study
  • 5+ years of experience in marketing and project management
  • Operates well in a team environment and independently with minimal supervision required
  • Email Marketing, B2B, Event Marketing
  • Excellent problem-solving skills and judgment abilities
172

Marketing Specialist Resume Examples & Samples

  • Function as primary contact with the client to assess and interpret needs/ requirements for the channel
  • Work with the fulfillment vendor to identify solutions to non-standard requests and problems
  • With minimal guidance implement strategic plans to improve the overall channel fulfillment process
  • Develop and maintain positive relationships with internal client and outside vendors
  • Act as a resource for others on the team
  • Project manage all assigned fulfillment efforts
  • Collaborate with team members & cross-functional areas to develop creative solutions to production issues
  • Ability to work within a team environment, yet have accountability for own body of work
  • Implement configuration, upload and QC efforts for vendor portal as appropriate
  • Obtain competitive bids through company on line procurement system ? Printellect, track expenditures and facilitate all related vendor purchase order and billing reconciliation
  • Results reporting related to production volumes and vendor SLA performance for the channel
  • Complete special projects as assigned by manager
  • Attend onsite vendor reviews and press checks as required
  • Travel as necessary to meet with vendors and other internal/external partners as necessary
  • 7+ years of print on demand and traditional print and fulfillment experience
  • 5+ years of client service experience
  • 5+ years of experience managing vendor relationships/accounts
  • Experience working with complex fulfillment business rules and data fill mapping
  • Project management experience dealing with multiple campaigns and competing priorities
  • Extensive print production experience
  • PC proficiency with Microsoft Word, Excel, and PowerPoint
  • Quality assurance/process improvement experience
  • Familiarity with Medicare health insurance products
  • Document management experience
  • Desktop publishing skills
  • Postal knowledge
173

Marketing Specialist Resume Examples & Samples

  • Develop and deliver marketing tactics that create and nurture marketing leads for the DEXIS suite of products
  • Develop programs to turn marketing leads into sales-ready customers
  • Assist in the execution of a multi-faceted Marketing Communications Plan that includes print ads, eBlasts, direct mail, social media, website, SEM/SEO, banner ads, webinars, telesales, etc
  • Develop and launch quarterly promotions available to our customers. Track impact of these promotions and suggest improvements/changes as necessary
  • Leverage Hubspot and Salesforce systems as key tools to drive and track lead generation
  • Track, manage and analyze key performance metrics for the DEXIS product line; identify improvement opportunities; develop and launch countermeasures when necessary
  • Leader – must be willing to take risks, be self-confidence and have the ability to work with all departments in the organization and higher levels of management
  • Owner – must be able to own and drive plans and programs with minimal oversight and direction
  • Influencer- must be able to influence peers, leadership staff, internal/external customers
  • Strategic- must be able to make decisions quickly that drive Company goals and objectives
  • Communication—must be able to effectively communicate in both written and verbal forms
  • Bachelor’s degree in Marketing, Business or a related field required
  • Minimum 2+ years of experience in marketing – with hands-on experience creating/driving strategy required
  • 2+ years’ experience in generating and nurture marketing leads in a highly competitive marketplace
  • Experience with marketing and sales automation (Hubspot and Salesforce) a plus
174

Marketing Specialist Resume Examples & Samples

  • Develop and execute tactics as part of our marketing plan. Create objectives and messaging for multi-channel programs which may include traditional, digital, or social elements
  • Utilize critical thinking skills to develop content, strengthen our brand, drive leads, and improve our current content strategy
  • Lead trade show scheduling, booth logistics and accommodations. Make recommendations for new shows or improvements to existing shows
  • Collaborate on literature, product presentations and videos to support product launches
  • Analyze marketing data and results to recommend future strategies
  • Work with a close-knit team to brainstorm and develop ideas for creative marketing tactics
  • Manage external vendors to execute campaigns and promotional events
  • Maintain key metrics to measure success and ROI of programs and trade shows
  • Manage flow meter demo program, recommending improvements on storing and tracking, etc
  • Be a resource for developing new sales tools and product presentations for internal team and external sales partners
  • Willingness to travel occasionally, be mentored and learn new skills
  • 4 year college degree in Marketing or a related field and a minimum work experience of 2+ years in marketing strongly preferred
  • Must exhibit confidence with strong organizational and time management skills
  • Proficiency with a PC or Mac, Microsoft Office and can create and manage Excel files
  • Exposure to marketing systems which may include cloud software, CRMs, Rep Management and/or Database Management
  • Understanding of digital marketing which may include email marketing, search engine marketing, HTML and basic keyword strategy
  • Campaign and marketing program project management experience is helpful
  • Knowledge of Adobe products (InDesign, Photoshop, Illustrator, Dreamweaver) a plus
  • Fluency in Spanish speaking and reading a plus
175

Marketing Specialist Resume Examples & Samples

  • Coordinate and execute quarterly printed publications. This includes collaborative work with internal customers as well as supplier partners to determine selection, layouts, etc
  • Contribute to the production of the annual print Equipment & Technology catalog. Including accompanying digital app content and digital catalog content
  • Oversee all specialty dental marketing publications for Equipment & Technology related products. Collaborate with the dental leadership team, reach out to supplier partners for content, and work closely with creative services to organize product placements
  • Update digital content on Henry Schein website properties including, but not limited to articles, blog posts, podcasts, product images, descriptions, promotions and advertisements
  • Schedule dates, collect materials and review content for weekly e-blasts
  • Develop new and update existing Equipment & Technology print and digital selling guides to assist the field team
  • Ensure the accuracy and integrity of supplier partner ad plans, billings, analytics and reporting within the marketing database
  • Manage social media activities on Facebook, Instagram, Twitter, YouTube and Pinterest including content strategy and driving traffic. Analyze, review, and compile a report for management on effectiveness of campaigns in an effort to maximize results
  • Participate in special projects and performs other duties as required
176

Marketing Specialist Resume Examples & Samples

  • Analytical skills (to understand local market and customer needs) in order to develop Global and country specific, strategies and tactics
  • Strong ability to rapidly develop and implement tactical marketing programs
  • Ability to plan, manage and execute projects within budget and on schedule
  • Ability to motivate a project team
  • Ability to communicate effectively to all levels of the organization and customers
  • Ability to work effectively in a matrix environment
  • Show strong creativity and project leadership
  • Capability to establish and use networks to acquire information
  • Language requirements: Proficient English is mandatory, other languages is a plus
177

Marketing Specialist Resume Examples & Samples

  • Minimum 2 years of marketing related experience, or
  • Master’s degree in Marketing or related field
  • Medical device or pharmaceutical experience in a multinational company is a plus
  • Fluent in English and another European language will be considered as an asset
  • Ability to work well under pressure and maintain positive attitude
  • < 25% Travel required
178

Marketing Specialist Resume Examples & Samples

  • Develop and execute high-level strategies to expand volume and increase customer base. Manage key internal and external relationships
  • Develop and lead market research. Independently determine methods and procedures. Identify, analyze, and interpret key competitive issues and opportunities. Assess implications of market developments. Provide high-level recommendations
  • Design, modify, install, and/or maintain metrics that drive and measure business performance. Produce highly complex reports. Deliver presentations
  • Demonstrated superior written and oral communication skills, with a proven ability to translate complex business information into succinct and simple messaging and positioning points
  • Experience in developing sound business communications, insights, and sales resources
  • Strong collaboration and facilitation skills with the ability to proactively engage with audiences of all levels
  • A strong customer focus and ability to clearly articulate internal and external customer needs and concerns
  • Strong organizational skills and the ability to successfully manage projects or initiatives independently from concept development through implementation
179

Marketing Specialist Resume Examples & Samples

  • Work closely with the regional sales organization to assist in development of the marketing strategy that aligns with Abcam’s strategic objectives and supports Sales objectives
  • Act as the primary marketing liaison into the sales team to gather information on needs and support content creation and optimization for sales calls
  • Work directly with account executives and sales leadership to drive account based marketing campaigns and programs to build the sales pipeline at key accounts
  • Support offline events for the sales team to deepen relationships with customers and attract local prospects
  • Report on strategy effectiveness, KPIs and ROI
  • Ability to work on concurrent projects which require both strategic thinking as well as effective tactical execution
  • Support Global marketing team’s goals and programs ensuring their success in the America’s
  • Ensure consistency with the Abcam brand and messaging
  • Bachelor's degree (B.S., B.A.), or higher, in a life science discipline or a related area
  • 3 years’ experience in a marketing role at a life science company
  • 3 years of extensive experience using MS Office (particularly Word, Excel and Powerpoint)
  • 4+ years' experience in a marketing role at a life science company
  • 1 year of marketing experience supporting a sales team
  • Demonstrated knowledge of on-line and off-line marketing tactics
  • Ability to meet scheduled deliverables and timelines
  • Ability to work in fast changing, team environment
  • Proven experience in growing new markets; some experience or proven understanding of antibody reagents market; knowledge of antibody related technologies or IHC diagnostics laboratory workflow & needs would be highly beneficial
  • Previous experience working with customers, field sales and support etc
180

Marketing Specialist Resume Examples & Samples

  • Manage internal Promotion Review Board process, including liaising as needed with regulatory, legal and Medical Affairs stakeholders. This requires a high degree of organization
  • Initiate and manage Speaker Bureau logistics including nominations, contracts, payments and training
  • National Congress management includes organizing pre-con meetings and venues working with Meeting Management, ensuring booth is properly staffed and stocked
  • Agency communications and facilitation of marketing resource development and speaker programs
  • Contribute and manage planning, organization and implementation of marketing projects that support the marketing function
  • Manage inventory logistics (i.e. order items when needed, review materials monthly, coordinate drop shipments etc.)
  • Work with Product Marketing and sales teams to ensure consistent and compliant use of messaging and branding around product communications and patient services
  • Other duties include opening purchase orders and check requests
  • Budget management and OPEX tracking
  • Technical aptitude and project management ability
  • Proven ability to be highly organized and effective in handling multiple detail-oriented projects in a fast-paced environment
  • The candidate must exercise discrete and judgment in handling confidential/proprietary information
  • Strong communication skills, interpersonal skills and team orientation
  • Strong administrative and computing skills, including Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
  • Ability to interact with various level of business functions and professionals in and outside Sanofi
  • High attention to detail and precision in creating reports, tables, and analyses
  • Travel will be required 5-10% of the time
  • Familiarity and experience with commercial role in medical industry, including reimbursement, regulatory, promotional legal considerations
  • Experience working with Promotional Review Board, obtaining approval for collaterals/materials
  • Excellent initiative and self-motivation with flexibility to work under deadlines
  • Ability to learn and gain comprehensive knowledge of product and key marketing messages
  • Ability to operate in cross-functional and complex matrix environment and coordinate across functions to align objectives and provide consistent feedback and communication
  • Vendor management experience
181

Marketing Specialist Resume Examples & Samples

  • Strong problem resolution and decision making skills and be able to resolve elevated issues, be creative and resourceful and display sound judgment and demonstrate accountability
  • Self-motivated; able to work both independently to complete tasks and respond to department requests, as well as collaborating with others to utilize resources and knowledge of others in identifying quality solutions
  • Ability to work in a time-sensitive and high volume environment
182

Marketing Specialist Resume Examples & Samples

  • Working with principals, senior staff, and regional marketing team members to design, write and produce proposals, presentations, and other marketing collateral in alignment with brand standards
  • Participating in and championing strategy and planning sessions
  • Developing new materials to support business development activities
  • Facilitating workshops and strategy meetings that support the positioning and increase the visibility of the Hong Kong office in the market
  • Coordinate PR events and activities such as speaking engagements, award submissions, media outreach together with regional PR
  • Understanding and learning, Gensler’s portfolio of work, practice areas, and firm wide capabilities
  • Coordinating business development activities, including managing capital improvement program information, incoming leads, following-up, and tracking opportunity status
  • Being an integrated Marketing Team member
  • Minimum 5-10 years of experience in a marketing position with a design or professional services firm
  • Experience managing significant marketing projects independently, coaching associates for presentations, and working closely with senior staff on marketing programs
  • Excellent written and verbal communication skills in English and Chinese (Mandarin), including creating effective presentations and marketing collateral
  • Ability to provide strategic thinkingand recognize competitive advantage opportunities for Gensler, leveraging these into marketing pitches
  • A high degree of competency in InDesign is a must
  • Photography curation and digital archiving knowledge is preferred
  • Experience in working with CRM and other infrastructural and sales tools is a plus
183

Marketing Specialist Resume Examples & Samples

  • Strategy - Implements and reviews target segment(s) strategies with country-specific action plans
  • Targets - Responsible for achieving key targets (e.g. volume, price, and mix) for the segment(s) in the specified market. Creates detailed business plans, implements with regular follow-up
  • Market analysis - Monitors market trends and recommends adjustments for the strategy and plans accordingly to meet changing market and competitive landscapes. Provides appropriate market information for long- to mid-term decision making
  • Marketing - Creates the end user value proposition for the target segment (internally and externally). Supports local Sales organization to have an effective perception in the target segment(s). Creates and implements the communication, promotion and training activities in the segment. Participates in the development of international standards and regulations by influencing the appropriate bodies (including government, legislative bodies, technical and trade associations)
  • Account management - Ensures the major accounts in the segment(s) are identified and prioritized. May act as Account Manager for one or more major accounts in the Country
  • Customer relationship - Builds and maintains strong relationships with the key customers in the target segment. Follows up ABB’s performance in fulfilling their needs and communicates deficiencies and/or opportunities to the respective Business Units/Product Groups
  • Contracts and negotiations - Works closely with the relevant Sales organization to help in the identification and capture of future business. Drives the capture of end user/third party agreements. Helps negotiate complex legal and commercial frame agreements
  • Risk - Identifies and manages potential risks relating to contract agreements and prices across segments
  • Reporting - Reports by segment to accurately measure progress and uses common tools to identify future opportunities
  • Bachelor’s degree and 8 years of experience in sales or business development related activities, or marketing, OR
  • Associate’s Degree and 10 years of experience in sales or business development related activities, or marketing, OR
  • HS Diploma and 12 years of experience in sales or business development related activities, or marketing
  • A Master’s Degree in required field = Credit given for 2 years of work experience
  • A PhD/Doctorate in required field = Credit given for 3 years of work experience
  • Bachelor’s Degree and 12 years of business development related experience
  • Strong channels to market understanding
  • Strong technical background in electrical distribution equipment, switchboards, panel boards, switch gear
  • Must be entrepreneurial and a self-starter
  • Candidates must already have a work authorization that would permit them to work for ABB in the US
184

Marketing Specialist Resume Examples & Samples

  • Maintain our feed management platform, via ChannelAdvisor, focusing in on data integrity
  • Create logic-based business rules that will transform data for product syndication
  • Manage the day-to-day responsibilities of listing product on our marketplace partners sites (Amazon/eBay/Walmart)
  • Work closely with tech and merchandising departments to ensure data quality is being passed through successfully
  • Track and measure performance of marketplace channels using several reporting platforms
  • Prepare reports as necessary ranging from ROI, customers analysis, inventory turnover
  • Work alongside Marketing Coordinator to help execute on promotions on marketplaces
  • Bachelor’s degree in business, marketing, programming or related field required
  • 1-3 years of related Feed Management experience with preference working in ChannelAdvisor
  • Experience working with Analytics tools (Google Analytics and/or Adobe Omniture)
  • Knowledge of basic SQL preferred if lacking experience using ChannelAdvisor
  • Knowledge of selling on Amazon and/or eBay preferred
  • Excellent internal and external communication skills
  • Sports Fan
185

Marketing Specialist Resume Examples & Samples

  • Supports WA Lottery Regional Offices
  • Requires excellent customer skills, the ability to multi task as well as the ability to communicate clearly and accurately using the telephone
  • Must exhibit accuracy, proficiency and clarity in e-mail communication between internal staff and customers
  • Ability to work independently and as a member of a team in a fast paced, high energy office environment
  • Must be able to comply with company and lottery policies and procedures
  • Must be able to speak clearly and persuasively with strong interpersonal skills
186

Marketing Specialist Resume Examples & Samples

  • Own the Marketo environment and serve as the primary Marketo administrator
  • Control the setup, development, implementation and ongoing management of Marketo processes
  • Build and execute components in Marketo – including, but not limited to, inbound and outbound campaign flow, emails, forms, etc
  • Work with internal and external creative teams on design and production of campaign assets, including content, emails, web forms and landing pages
  • Maintain lead-generation operations and campaign setup to ensure accurate reporting on campaign performance
  • Act as a key stakeholder for digital marketing campaigns
  • Coordinate with external agencies and media partners on design, advertising and content production for campaigns
  • Provide insights and recommendations for addressing data or campaign design issues
  • A tertiary qualification in communications or marketing is desirable or proven experience in marketing
  • 2-5 years’ relevant work experience in marketing or communications
  • Proven experience with Marketo marketing automation (or similar platform) and Salesforce (CRM)
  • Proficiency in data segmentation, email campaigns, SEO, social media, and analytics
  • Experienced user of web content management systems
  • Working knowledge of HTML, CSS, Google Analytics and familiar with Adobe Creative Suite
  • Strong Microsoft Office skills (Word, PowerPoint and Excel)
  • Proven project management and organisational skills, and exceptional attention to detail
187

Marketing Specialist Resume Examples & Samples

  • Bachelor degree in Marketing or similar
  • Minimum of 3-4 years’ experience within a marketing role or similar
  • Excellent writing skills (English & Arabic)
  • Strategic mindset and ability to effectively communicate actionable insights
  • Serves as the single point of contact for all Consumer marketing data
  • Provides input and guidance into the marketing budget development
  • Exceptionally organized and detail-oriented, possessing strong written and oral communication skills
188

Marketing Specialist Resume Examples & Samples

  • Help to develop and execute a comprehensive lead generation/demand creation plan & budget
  • Leverage tools to accurately measure and report on effectiveness of lead generation campaigns
  • Help to manage and accurately forecast the lead generation budget (including accurate p.o. processing and timely invoice collection)
  • Utilize repeatable processes for lead generation and follow-up by sales; provide effective and timely communications with sales teams as appropriate
  • Manage relationships with appropriate vendors to expand reach of demand generation programs
  • Leverage partners to help maximized marketing budget and reach
  • Create tasks in SharePoint to initiate data work, HTML layout of landing pages and emails, and email blasts
  • Utilize marketing software tools for program evaluation; maintaining data accuracy and reporting
  • 2-4 years marketing experience required, B2B software lead/demand generation experience preferred
  • Outstanding attention to detail; must be highly organized
  • Adept at planning and organizing requirements of moderate scope and complexity
  • Ability to prioritize multiple projects and programs to ensure overall progress
  • Must have strong metrics orientation
  • Experience using systems such as SalesForce and Eloqua a plus
  • Operates with integrity without compromise
  • Strong interpersonal skills required
  • Excellent written communication skills an absolute must
189

Marketing Specialist Resume Examples & Samples

  • Manage the opportunity funnel for new and existing MOOCs that can potentially utilize our products within the context of instruction
  • Identify and qualify new opportunities for participation in online learning
  • Grow and maintain relationship with key partners to drive increased collaboration on items of mutual interest
  • Research, track, report, and present key market trends in the industry
  • Contribute to strategic planning in the area of online learning
  • Manage communication with key program stakeholders and report key metrics measuring program success
  • A bachelor's degree and 3 years of professional work experience (or a master's degree) is required
  • Manage market opportunities
  • Strong time management skills and organizational abilities
  • Online marketing and presentation skills
190

Marketing Specialist Resume Examples & Samples

  • Create and extend technical, informational, marketing, and sales documents; review documents for completeness and understandability, and make directed edits and revisions to existing documents
  • Provide support for both internal and external enablement around new course releases, course updates, and course retires
  • Assist in the publication, maintenance, and replacement of course collateral documents in the internal library (RHSE and OPEN datasheets)
  • Provide communications support for course updates, new courses, etc
  • Manage datasheet process from end-to-end for each course
  • Manage and track marketing and communication activities while providing status updates across multiple groups of stakeholders
  • Bachelor's degree in marketing, communications, or a related field
  • 1-3 year(s) of experience in a marketing and communications role
  • Basic understanding of project management fundamentals (no certifications required)
  • Basic experience with organization and management of content coming in from different sources
  • Experience with Google Drive components (Docs, Sheets, Slides, etc.) and standard productivity tools; learning management system (LMS) experience a plus
  • Excellent writing, communication, and organizational skills
191

Marketing Specialist Resume Examples & Samples

  • Develop strategies and programs to increase demand and generate leads for Red Hat Training and Certifications
  • Collaborate with internal teams to use marketing activities of product teams to build demand and support lead generation goals
  • Coordinate the creation of webinars, videos, and course excerpts associated with Red Hat Taste of Training
  • Track new lead creation and progression through the sales cycle
  • Work with the web team to develop website presence, messages, landing page, etc. for Red Hat Training
  • Create customer business benefit messages for Red Hat Training and promote market adoption
  • Work directly with the internal curriculum development team and operations teams to understand and integrate marketing programs
  • Determine how to measure program performance and develop best practices for being more effective and prioritizing the budget
  • Develop and share best practices that can be adopted and promoted globally to raise demand for training
  • Bachelor's degree in business, marketing, or a technical discipline; MBA is preferred
  • Experienced in demand generation programs in a B2B and B2C setting
  • 3-5 years of experience in the IT industry
  • Experience creating a marketing program for training in the IT industry
  • Global marketing experience working with teams worldwide in different countries
192

Marketing Specialist Resume Examples & Samples

  • Maintain email reporting and working with Sr. MM on optimization and email creation
  • Build new emails in Marketo to support demand creation
  • Work with advertising/paid media to get assets delivered on time
  • Proficient in MS Word, PowerPoint, Excel, Microsoft Outlook
  • Familiarity with social media (Facebook, Twitter, LinkedIn)
  • Collaborative team player who is eager to jump in and learn
  • Familiarity with data analysis
193

Marketing Specialist Resume Examples & Samples

  • Plan and execute various firm events across markets
  • Proofread and edit content on all types of marketing department deliverables, as requested
  • Coordinate distribution of various targeted electronic newsletters and timely alerts
  • Ongoing maintenance of the email newsletter database and other repositories for client, prospect and referral source contact information
  • Assist with development, editing and /or production of pursuit deliverables as needed
  • Assist with the execution of the firm’s social media strategy and write relevant, timely information on various social media platforms
  • Assist with researching and managing vendors, as needed
  • Assist with promotional item inventory management
  • Assist with a variety of sponsorships to maximize brand exposure and employee participation at events, as well as brand consistency across markets
  • Assist with research and metric tracking related to all marketing department responsibilities, including advertising, events, digital media (website and social media), external communications, and public
  • Relations/speaking opportunities
  • Research clients / prospects, competitors and markets as needed to assist with specific business development and marketing activities
  • Prepare and distribute monthly industry revenue and bi-weekly pipeline reports
  • Assist with invoice processing and budget to actual reconciliation
  • Research and troubleshoot marketing department technology and data management related challenges
  • Assist with the client satisfaction survey process and associated reporting requirements
  • Develop a working knowledge of the firm’s service offerings, markets, industry experience, methodologies and key service differentiators in all facets of marketing activity execution
  • Adhere to the firm’s policies and procedures, ACTION philosophy, demonstrate their importance to others, and provide input to management on suggested modifications to Firm policies and procedures as necessary
  • Bachelor’s degree marketing, advertising, communications or related business discipline
  • 1+ year of relevant marketing communications experience
  • Broad-based experience with B2B marketing communications; accounting and/or professional service firms preferred
  • Excellent writing skills with the ability to create basic content and edit the work of others
  • Ability to balance several assignments at once, while prioritizing and meeting deadlines
  • Working knowledge of various design programs and document production best practices
  • Ability to work and interact with partner stakeholders
  • Excellent verbal, interpersonal, presentation and public speaking communication skills
  • Proficiency with Microsoft applications (Word, Excel, PowerPoint), Prezi, etc. and a working understanding of CRM applications
  • Ability to use excellent judgment, handle confidential materials and display a professional demeanor
194

Marketing Specialist Resume Examples & Samples

  • Assist in the implementation of the department’s social media strategy including drafting of social media content for all channels including Facebook, Twitter, Instagram, YouTube, LinkedIn, etc
  • Help update the HBX website
  • Communicate with HBX participants and respond to inquiries on HBX public channels
  • Monitor marketing department materials and supplies and re-order as needed
  • Provide copyediting support for HBX Blog content; draft content when appropriate
  • Assist in the deployment of marketing projects, including email, public relations, and advertising
  • Assist in the development of marketing collateral including drafting content and copyediting
  • Oversee collection and payment of marketing invoices and assist with budget tracking
  • Perform various other duties to support the department as needed
  • A minimum of one year of related work experience, preferably in a marketing, advertising, or higher education work environment is required
  • BA/BS is desired
  • Familiarity/experience with social media marketing, website management, email marketing
  • Knowledge of HTML/CSS
  • Proficient w/Microsoft office including Microsoft Excel
  • Experience with Hubspot and/or Google Analytics preferred
  • Familiarity with Adobe Creative Suite
  • Copywriting and proofreading/editing experience
  • Self-motivated with critical attention to detail and deadlines. Strong writing skills required​
  • Extremely high quality standards
  • Proven ability to work with shifting priorities and under tight deadlines
  • Enjoy working both independently and as a team member
  • Eager to thrive in a start-up environment where the work will change steadily
  • Enjoy working as part of a lean team and pitching in to accomplish an evolving agenda
  • Bring a “no job is too big or small” philosophy to work
195

Marketing Specialist Resume Examples & Samples

  • Bachelor's Degree in Marketing or Data OR High School Diploma/ GED with 3+ years of experience in Marketing
  • 3+ years working with multiple marketing channels such as email, TV, direct mail and local tools development
  • Proficiency in Excel including interpreting data and creating graphs and charts
  • Ability to obtain favorable adjudication following submission of Department of Defense eQuip Form SF86
  • United States Citizenship
  • Direct mail experience
  • Data and analytics experience
  • Technology savvy and working in multiple systems
  • Strong relationship building skills
  • Willingness and motivation to learn
196

Marketing Specialist Resume Examples & Samples

  • General knowledge of distributed software products such as web services, server software, and installed software solutions
  • General knowledge of transportation products and services
  • Experience with Waterfall and Agile product development phases and processes to enhance automation technology
  • Ability to influence Marketing and IT project stakeholders with fact based arguments and recommendations
  • Ability to deliver key project information in a concise, logical and timely manner - deliverables include; written statements, reports, plans, presentations, and updates to project stakeholders and management
  • Ability to cultivate relationships with internal partners across the organization
  • Strong interest in digital technology, and how changes in technology impacts the customer experience
  • Ability to mine data from marketing sources (Marketview, Tableau, etc.) and analyze data
197

Marketing Specialist Resume Examples & Samples

  • Works with team members and other departments to develop project plans and timelines for marketing programs
  • Provides research, analysis, industry information and product information to produce marketing deliverables
  • Supports the execution of marketing programs to promote the company’s brand
  • Ensures brand communication for areas of responsibility are consistent with the company and brand positioning and help promote consistency, which may include enforcing brand marketing guidelines in trademarks, logos and publications
  • Measures success of various marketing campaigns
  • Drives profitable sales, brand growth and loyalty for a number of business areas
  • Analyzes and supports marketing plans to align with brand strategy
  • Creates and enhances agency and partner relationships
  • Leverages customer insight data to refine promotions
  • Identifies areas for improvement and expansion
  • Coordinates with applicable teams to plan and execute data media planning, buying, and innovation strategies
  • May develop and track budgets related to specific marketing projects
  • Bachelor’s degree/equivalent, preferably in Business Administration, Design, Marketing, Communications or Analytical field
  • Three (3) years of directly related experience in: Market Analytics/research, product development, product management, go-to-market (G2M) strategies preferred
  • Experience in e-commerce and/or customer experience preferred
  • Strong communication, organizational, analytical and human relations skills required
198

Marketing Specialist Resume Examples & Samples

  • Research and monitor industry trends and competitive dynamics, summarizing findings for management and assessing potential impact on FedEx strategic plans
  • Lead and support project teams in applying strategic planning frameworks to cross-functional and cross-OpCo business initiatives
  • Prepare fact-based analyses and management reports to foster deeper understanding of internal and external business trends and best practices for improved performance
  • Support senior staff in the preparation of key deliverables and presentations
  • Develop strategy frameworks and analytical tools to strengthen enterprise planning processes and capabilities
  • Articulate company strategies to relevant stakeholders across organization
  • A passion for the transportation and logistics industry
  • Intellectual curiosity with a critical thinking, problem-solving mindset
  • Ability to plan, organize and work concurrently on multiple initiatives
  • Ability to frame analysis, identify insights from complex data sets and synthesize how those insights might affect business strategy
  • Ability to simplify complex / abstract ideas and concepts for others
  • Comfortable and effective communicating and presenting across all levels of an organization in written and oral forms
  • Excellent in storytelling and presentation design / delivery
  • Demonstrated ability as a team player as well as leadership skills
  • Ability to work in unstructured environments with a process orientation to mine the details without losing the big picture; passion for data analysis and visual storytelling
199

Marketing Specialist Resume Examples & Samples

  • Manage the flawless execution of marketing campaigns that support lifecycle and membership programs
  • Background in product marketing required (or related field); Prefer experience in B2B Marketing
  • Demonstrated ability to manage day-to-day project execution and implementation with attention to details
  • Experience using email service providers, Oracle email platform preferred
200

Marketing Specialist Resume Examples & Samples

  • Fluency in English, with excellent oral and written communication skills
  • Very quick learning capabilities and ability to absorbing large amount of data and researches
  • Experience in marketing/project management with proven experience
  • Proven stakeholder management
  • Very good interpersonal skills and team player
  • Strong analytical skills required to measure impact of marketing efforts and operational efficiency
  • At least 4 years experience required
  • At least one unique thing (e.g. stellar academics, proven strong performance in prior roles, working for admired companies, OR other remarkable achievements)
  • Proven experience as an Technology education ecosystem (the minimum is a proven passion to the field)
  • Evidence of ability to work effectively with multiple cross-functional teams
  • Fluency in languages other than English is a plus (particularly for European native languages)
201

Marketing Specialist Resume Examples & Samples

  • Work with auction leadership at assigned location and Area Marketing Manager to develop quarterly promotions plans that service the needs of location consignors and overall location goals, while aligning with quarterly plans for Key Accounts, business units, and the market
  • Partner with commercial accounts and dealer services to drive and promote in-lane and online sales to buyers
  • Implement Key Account, business unit, market-specific and location promotions. Work in-lane promotions for commercial and dealer accounts. Ensure promotions are delivered on time and within budget
  • In partnership with location GM/AGM, develop and effectively manage advertising and promotional budget
  • Oversee execution of promotional activities to dealers and auction facilities including print, displays, and signage. Ensure that effective auction/lane signage and décor are in place for the location
  • Coordinate development of onsite signage/ads using provided templates when available, with direction from the Area Marketing Manager and assistance from the Regional Graphic Designer, as needed
  • Maintain up-to-date location information on company websites, including: contacts, sale information, and pre-sale and post sale lists. Ensure that an effective and approved social media presence is in place for the location
  • Work with auction leadership and Area Marketing Manager to develop a targeted e-mail plan
  • Work through the Area Marketing Manager to communicate key upcoming events and promotions at the location to the field sales team
  • Track giveaways and promotional item inventory. Ensure appropriate reporting of promotional item receipt to the finance department
  • Produce catalogs and run lists for sale inventory, using templates or required inserts when applicable
  • Make hotel reservations for dealers visiting the location. Track travel receipts and dealer transactional information to submit to the finance department for dealer reimbursement when applicable
  • Provide day-to-day functional leadership to Concierge Representative(s), if applicable
  • Participate in the location’s managers meeting as needed to share updates on promotions and concierge, if applicable
  • Work with manager to review work volumes, plan and continuously monitor staffing levels to ensure efficiency, quality work product, and effective customer service; review departmental performance against key performance indicators and metrics and develop and execute strategies for improvement
  • Visibly demonstrate safety commitment by following all safety and health procedures and modeling the behaviors related to such. Actively participate in support of all safety activities aligned with Safety Excellence
  • Perform other duties as assigned by management
202

Marketing Specialist Resume Examples & Samples

  • Implement campaigns in Marketo, including creating emails, smart campaigns, and reports
  • Use project management software to manage tasks and projects
  • Manage project requests and work with team to ensure completion
  • Assist Director in budget process
  • Work effectively as part of a multi-disciplinary Business Operations team to communicate, coordinate, and integrate marketing and communications, and apply best-in- class practices to all efforts
  • Assist in all processes and implement improvements to enhance Business Operations productivity and effectiveness
  • 1-2 years business experience
  • Experience with business software, preferably marketing automation and customer relationship management
  • Ability to learn, understand, and use new technologies
  • Strong project management skills, including the ability to manage your own projects from concept through completion
  • Responsive, organized, able to multi-task, and work across various software platforms
  • Excellent communication skills and ability to work with cross-functional, international teams
  • Ability to collaborate as part of a team and also work independently, including integrating diverse feedback from various stakeholders
203

Marketing Specialist Resume Examples & Samples

  • Manage the campaign calendar schedule
  • Campaign ideation, content development including writing subject lines, campaigns and landing pages
  • Build, test and deploy programs in Marketo
  • Work closely with field marketing managers and team of Marketo experts on end-to-end campaign development
  • Make course corrections and optimizations to achieve desired results
  • Works well with others across international time zones and teams
  • Receptive to change – is flexible. Seeks and adopts improved approaches and processes
  • Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance
  • Manages the workload – makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary
  • Technically proficient – knows role and has a solid familiarity with tasks and responsibilities
  • Takes responsibility for own learning – knows personal strengths and recognizes development needs. Is open to feedback and always seek to learn
  • Communicates ideas – strong facilitation and written communication, proposes a way forward. Listens to views of colleagues and takes in diverse perspectives
  • Works collaboratively – shares information, fosters teamwork and contributes to positive work environment where people want to come to work
  • Display ethical character and competence – acts with integrity and intent, is accountable for own actions, behaves according to the PACT values. Act as a good citizen of Winshuttle
  • Deep and broad understanding of campaign best practices
  • Proven ability to deliver analysis and actionable insights from marketing reporting
  • Marketo basic to intermediate skills for building campaigns, nurturing streams, webinars, etc
  • Understanding of lead generation process flows
  • Ability to identify and troubleshoot issues in process and/or system flows
  • 2-5 years tech b-to-b marketing experience
  • At least 2 years Marketo experience (Marketo Certification a plus)
  • Bachelor’s Degree in Communications, Digital Marketing or like field/experience
  • Com experience preferred
  • Demonstrated strong written and verbal skills
  • Roles that required impeccable attention to detail
  • Proven ability to manage a process without micromanaging
204

Marketing Specialist Resume Examples & Samples

  • Market Analysis: Carries out the market/Competitor analysis
  • At least 5 years in B2B marketing job, preferably in relevant markets (eg. Construction, building cleaning/safety, printing)
  • Familiar with marketing concepts and all phases of the marketing planning process
  • Confident in business communication and presentation in English
  • Ability to work independently as well as in cooperation with sales and technical service colleagues
  • Willingness to work on field / travel on business trips
205

Marketing Specialist Resume Examples & Samples

  • Help the team to develop product launch plans, promotions and sustaining campaigns to support AKG, JBL, Crown, dbx, Lexicon, Martin and Soundcraft retail products
  • Build relationships and develop thorough understanding of key global channel partners, including their unique strengths and promotional vehicles
  • Track effectiveness of HARMAN sales promotions and leverage data to drive development of future promos
  • Coordinate with shared services team to develop creative that supports promotions and launches
  • Help maintain calendars tracking key selling periods, sales promos, product launch dates and promotional platforms
  • Research and monitor competitive promotional tactics
  • Audit retailer websites for accuracy and completeness
  • Help drive development of training materials for sales, distributors and retail partners
  • Coordinate accurate and efficient distribution of marketing materials and information to key partners in advance of launches
  • Help develop and execute programs with key non-retail partners to extend brand and product awareness
  • Support preparation and execution of events such as tradeshows and clinics
  • Be proactive in recognizing opportunities for improvements in process and communication
  • Additional responsibilities as needed
  • Bachelor’s Degree in Business or Marketing, or significant progressive related experience in marketing, marketing communications, field/channel marketing, product line management, or demand generation
  • Requires prior experience in a professional office environment, proven verbal and written communications, and strong collaboration skills
  • Expertise in Excel, Word, PowerPoint and Outlook
  • Understanding of audio and/or lighting products strongly preferred, especially those belonging to HARMAN Professional brands
  • Experience training customers and colleagues (products, sales) strongly preferred
  • Ability to handle a variety of projects simultaneously within a fast-moving team environment
  • Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures and/or market analyses
  • Ability to write reports and business correspondence
  • Ability to collaborate, effectively present information and respond to questions from groups of managers, clients, customers and partners
  • Ability to adhere to prescribed budgets
  • The ideal candidate would be an avid musician with a passion for audio and engineering!
206

Marketing Specialist Resume Examples & Samples

  • Assist in the creation of strategy and roadmap for marketing ERICO C&I products
  • Coordinate campaigns and promotions with the EEFS platform MarCom team
  • Assist in the development of the ERICO Brand Marketing Plan aligned to the direction of the company, ERICO brand and the ERICO Focus Sales
  • Develop plans to support ERICO Brand new product development launches by working closely with ERICO Product Managers and Development Managers
  • Define values and drivers of ERICO Brand target markets and target end users
  • Conduct primary and secondary research in support of marketing efforts
  • Develop and test brand and product messages for ERICO Brand target markets
  • Develop and test methods and media for delivering brand and product messages to target audience
  • Measure effectiveness of ERICO brand marketing activities
  • Bachelor Degree from an accredited institution is required (Business, Marketing, or related field preferred)
  • 3+ years of professional experience in Marketing or Product Management, preferably in an industrial products, commercial construction, or electrical channel
  • Knowledge of process improvement concepts and methods along with the flexibility and adaptability to accept, support, and deploy new processes in a changing business environment
  • Knowledge and experience in sales and marketing processes
  • Knowledge of channel marketing
  • Knowledge in marketing automation
  • Knowledge in lead generation, nurturing and CRM technologies
  • Current knowledge of web / digital trends and opportunities-- including social media and mobile technologies- appropriate for B2B organizations
  • Knowledge in metrics reporting to reflect ROI utilizing dashboards
  • Knowledge in content management tools to produce on-line deliverables
  • Demonstrated Project Management skills to
207

Marketing Specialist Resume Examples & Samples

  • Manage affiliate networks in the European markets, including management of publishers, offers, placements, recruitment and results
  • Respond to email correspondence from publishers
  • Assist with order fraud detection and investigation
  • Spend management and reporting, including invoices and manual commission calculations
  • Link creation, source code request, creative tickets, etc
208

Marketing Specialist Resume Examples & Samples

  • Own all site merchandising – How do Amazon customers learn about Treasure Truck and our live offers? How do we generate the maximum number of impressions for our vendors?
  • Manage social media channels– How do we engage with our customers directly via social media? How do customers learn about Treasure Truck through social media channels? We use social media as both a communications channel and an opportunity to share some of the memorable experiences we are creating for customers on Treasure Truck
  • Leverage email marketing – We use email to survey customers about their experiences on Treasure Truck and to inform them of new features
  • Measure success – Develop metrics to assess the success of each marketing channel to determine which channels we should continue to pursue and to measure the success of each offer
  • Likes to think creatively, deliver results, own a space, and operate outside of the traditional Amazon playbook
  • Has experience with merchandising and email campaigns at Amazon
  • Is well versed in social media and curious about ways to leverage it to engage with customers
  • Enjoys working in a fast-paced environment and is both comfortable with ambiguity and flexible to change within a rapidly evolving business model
  • Possesses the ability to prioritize and meet deadlines and exceptional attention to detail
  • Is highly collaborative and enjoys working with business development, design, and product management to delight customers
  • Experience with social media
  • Experience working with vendors
  • Experience with online merchandising and email campaigns at Amazon
209

Marketing Specialist Resume Examples & Samples

  • One-to-one outreach to advertisers that need closer follow-up to launch on AMS
  • Create high quality marketing content and drive advertiser onboarding through one-to-many channels such as email marketing, webinar broadcasts, video tutorials and Help content
  • Create, build and deliver programs which eliminate barriers to advertiser onboarding, drive first ad campaign creation and early advertiser success
  • Work with local ad sales team, as well as HQ product teams to identify and solve issues blocking advertiser performance
  • Answer escalations from the AMS customer support team linked with onboarding
  • Identify, design and champion innovative ways to provide the benefits of account onboarding on a large scale. Constantly look for and incorporate process and product improvements
  • Conduct AMS ad moderation and vendor registration as a back-up when needed
210

Marketing Specialist Resume Examples & Samples

  • Support marketing campaigns and programs across all segments from start-ups to Enterprise
  • Support digital marketing activities including running webinars, creating engaging social media messages and scheduling these across social media channels, creating email campaigns and creation of website campaign pages
  • Drive day-to-day coordination of event planning including securing venues and staff, organising logistics, monitoring customer feedback, data uploads, event follow-up and reporting
  • Support the customer success stories program including case studies and video testimonials
  • Reporting on results of marketing events, webinars and campaigns to the team
  • Marketing experience within a corporate environment
  • Microsoft Office – Advanced Excel skills is a bonus
  • Several years digital marketing experience
  • Able to demonstrate the ability to work independently and autonomously
  • Salesforce.com or other CRM experience
  • Marketo/Eloqua or other marketing automation platform experience
211

Marketing Specialist Resume Examples & Samples

  • Manage and deliver localised marketing plans as part of the area marketing team, working with local operations managers and sales teams to support the diversity of service offered and entry into new markets as part of the overall Area Operations strategy
  • Support Cluster Case outcomes by working effectively with other marketing and sales team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective delivery
  • Make recommendations for potential new services for the Management Systems’ portfolio in line with the Area Marketing and Operations strategies to broaden Management Systems’ service offering
  • Working with digital marketing specialists, marketing analysts and other marketing roles to ensure collaboration and contribution to the marketing, sales and operational function
  • Continuously monitor and evaluate business performance, market positioning, product mix and customer feedback to optimise market brand and positioning
  • Set, monitor and manage campaigns, strategies, client events, budgets and performance to ensure resources are applied appropriately
  • As a member of the operational marketing team, provide input to marketing and operational strategies, ensuring they are relevant, complete, efficient and workable
  • Monitor and provide benchmarking and market feedback on competitor activities and performance
212

Marketing Specialist Resume Examples & Samples

  • College degree or equivalent amount of work experience in business or other applicable field
  • Desire and ability to work in a team environment, demonstrated ability to be flexible to shifting priorities and timelines
  • Demonstrated ability to work independently and accurately with minimal supervision, resolving issues quickly and escalating where appropriate
  • Strong customer service skills which includes excellent written and oral communication
  • Experience using Microsoft Office (Excel, PowerPoint, etc.)
  • One to two years of Project Management experience
  • Strong communication, presentation and organizational skills
  • Ability to manage multiple priorities with a high level of attention to detail
  • Strong influencing, interpersonal, and negotiation skills
  • Past relationship management experience
  • Long term care insurance experience
  • Ability to operate in an entrepreneurial environment
  • Close attention to detail and process requirements
  • Highly collaborative, results driven, team player
213

Marketing Specialist Resume Examples & Samples

  • Working proactively and collaboratively everyday with the Marketing Managers to nurture the Corcoran brand and grow our agents’ business
  • Working with top agents on creation of marketing programming; including construction of sales presentations, ads and collateral
  • Working with the technology department and digital marketing team to ensure agents are leveraging the latest tools and technology from CRM and social media, to template automation tools, etc
  • Supporting agents in the customization of corporate materials and programs
  • Staying abreast of current marketing tactics to serve as a constant source of support and intelligence for agents
  • Manage production timelines and coordinate with key vendors – including agencies, photographers, printers
  • 2+ years Marketing/Advertising experience, ideally within a progressive creative agency or firm
  • A budding speake
214

Marketing Specialist Resume Examples & Samples

  • Manage and execute daily updates to marketing calendars and in store signage plans for multiple brands, ensuring timeliness and accuracy
  • Coordinate with marketing team members to prepare presentations that effectively communicate marketing plans with field leaders and within the marketing team
  • Support the budget planning process. Translate strategic decisions into working documents and demonstrate understanding of various marketing channels – TV, print and online
  • Support brand planning team on creating and developing presentations
  • Create marketing plans under guidance of manager for assigned non-media projects. Act as a liaison with Division Planning for promotional updates
  • Bachelor’s Degree in Marketing, Advertising, Business, or related field; MBA preferred
  • Minimum 2 - 4 years’ experience in either a corporate marketing / advertising function or in an advertising agency environment to include demonstrated proficiency in the following
215

Marketing Specialist Resume Examples & Samples

  • An opportunity to work on some of the most important and challenging Software AG products used by large enterprises all over the world
  • Excellent remuneration package with additional social and medical benefits
  • Work-life balance - 25 days of vacation, flexible working hours, home office policy
  • Well-defined career and personal development opportunities in wide range of technology areas
  • Regular training and team building events
  • A sustainable job in a global environment
  • Fun and comfortable working atmosphere
216

Marketing Specialist Resume Examples & Samples

  • Work with the Managing Partner on office revenue generating ideas and growth opportunities
  • Support local industry teams by developing strategic growth plans and tracking plan progress
  • Support leadership team by identifying individual marketing goals, strategizing on initiatives and accountability throughout the year
  • Support thought leadership activities including social media, articles, webinars and videos
  • Coordinate marketing and thought leadership activities through professional associations and publications
  • Assist leadership team with market and competition intelligence and analysis
  • Industry knowledge preferred
  • Confidence, organization, innovation and problem-solving skills
  • Excellent computer and software skills, including experience with Excel
  • Experience with a CRM system preferred
217

Marketing Specialist Resume Examples & Samples

  • Represent and act as the voice of the team ensuring clear, concise and timely communication, both verbal and written. Provide frequent project status updates to a wide variety of audiences
  • Define and track roles and responsibilities of team members and provide resource availability updates to project stakeholders. Identify and track required tasks, assign appropriate durations, and identify the critical path of the project schedule
  • Recognize and anticipate issues and risks and collaborate across functional areas and different levels of the organization to manage the issue resolution process
  • Proactively manage changes to the project scope and schedule and identify potential impacts to the project benefits or customer experience
  • Use QDM principles and tools to improve the new product development process and resolve project issues
  • Experience in product development and/or product/portfolio management
  • Innovative, results-oriented, self-starter, capable of coordinating numerous tasks simultaneously in a fast-paced team environment
218

Marketing Specialist Resume Examples & Samples

  • Perform market, competitor and internal research in support of the strategic marketing plan
  • Create and execute marketing promotions and programs and analyze the effectiveness of the programs
  • Developing, execute and manage technical marketing communications activities that will be utilized for external and internal communications
  • Provide assistance in developing internet presence, improving search rankings and improving visibility over time
  • Manage the administration of all trade and customer promotion plans ensuring budget and objective compliance
  • Assist in the development and tracking of key performance indicators that correspond to trade and customer promotion, distribution, and pricing strategies
  • Contribute to the design preparation of all literature; create copy; and select graphical elements in accordance with Company guidelines
  • Manage email distribution list including new subscriptions, opt-outs and bounce backs
219

Marketing Specialist Resume Examples & Samples

  • Act as primary liason with UHC Multicultural and Translation Services Team
  • Coordinate translation and review of all Spanish materials
  • Assist with securing compliance review for various materials
  • Mange Renew Rewards Support SharePoint site to track escalations
  • Prepare for weekly escalation review meetings with program team
  • Manage back office staff in triaging and monitoring escalations
  • Achieve resolution on verbal grievance and otherwise urgent escalations
  • Establish files, formats, and processes for escalation transfers between Novu and UHC
  • Scheduling and preparing for various back office coordination meetings
  • Update and refine back office process instructions; communicate chages to the back office team
  • Establish white mail procedures
  • Identify and select calls weekly for review
  • Present call recording insights to program team weekly and disseminate more broadly
  • Analyze numbers weekly and disseminate to the program team
  • Analyze verbatims and other Renew Rewards related feedback
  • Disseminate feedback findings
  • Generate and keep current Go Green calendar
  • Transform UCEE data extracts for BSE submission
  • Triage reject and completion reports
  • Analyzes and investigates
  • Proven experience working within a matrix organization
  • Demonstrated project management skills with the ability to develop and implement multi-channel direct to consumer campaigns
  • Proven ability to manage multiple priorities from inception to completion
220

Marketing Specialist Resume Examples & Samples

  • Partner closely with assigned Channel Leads to effectively develop and execute all associated project elements
  • Work closely with the data and analytics team to deliver clear requirements for member list pulls and track end to end member touch points
  • Manage the material review process for all materials to ensure they meet legal, compliance and Just Plain Clear guidelines
  • Ensure all member facing communications are appropriately routed internally to secure SME (subject matter expert) comments including the appropriate clinical sign off for communications including clinical content
  • Manage campaigns using internal material management tools (the DEPOT and BPM)
  • Communicate effectively with cross functional teams, such as creative, production, data, analytics, and SMEs (subject matter experts)
  • Represent marketing and advocate for the member experience on cross functional work groups
  • Bachelor's Degree (or higher)
  • 2+ years of experience in a direct to consumer marketing role or within a project management function
  • Proficiency in Microsoft office suite including Word, Excel, Outlook, PowerPoint, and Adobe
  • Available to travel occasionally
  • Previous experience within the healthcare insurance industry
221

Marketing Specialist Resume Examples & Samples

  • Graphic Design skills required
  • Strong computer skills, including experience at an intermediate level with Adobe Creative Suite (specifically Adobe Illustrator, Photoshop, InDesign), HTML, CMS, database systems, and MS Office
  • Previous experience in product, program and/or services marketing. Specific marketing experience should include ad timelines, vendor relationships, and managing budgets
222

Marketing Specialist Resume Examples & Samples

  • Association and Affinity member clients to whom a variety of insurance products are offered
  • Active employees of Group Benefit plans who are offered optional life insurance and optional critical illness insurance products
  • Terminating employees of employer Group Benefits plans and Group Retirement Services plans who are eligible for products which allow continuation of coverage held in their employer plans
  • New employees of employer Group Benefits plans and Group Retirement Services plans where Sun Life Financial is the benefits provider
  • Reporting to the Marketing Campaign Manager, the Direct Marketing Specialists apply knowledge of business objectives, marketing strategy, customers, distribution channels and the market to develop and produce direct response multi-channel marketing campaigns and collateral. Channels such as print, digital and call centres are leveraged to sell our products to consumers
  • Plan and develop direct response marketing campaigns for assigned customer segment(s)
  • Consult with the Marketing Manager to understand segment strategy and marketing plans for that segment / block of customers
  • Develop campaign plan and marketing collateral in accordance with allocated budgets
  • Execute campaign plans, including copy editing; providing creative direction; managing the approval, translation, printing and production processes and distribution
  • Ensure knowledge of campaign strategy, brand, the plan sponsor/association/client and the product value proposition are appropriately reflected in all communications (print and electronic)
  • Co-ordinate with clients, internal teams and external vendors as necessary
  • Champion client and customer needs
  • Participate in marketing projects as needed
  • LI-MH1
223

Marketing Specialist Resume Examples & Samples

  • Assist with collateral design, development of pricing strategies, conduct market research and support sales efforts
  • Plan and coordinate the preparation of various publications such as catalogs, seasonal and special brochures, flyers and posters
  • Develop and maintain mailing lists for the distribution of various materials
  • Coordinate the development and administration of data tracking systems
  • Maintain liaison with national sales representatives, business representatives and other individuals as necessary to accomplish marketing/sales objectives
  • Negotiate terms and agreements as appropriate to cultivate established and potential markets
  • Plan and develop marketing research strategies to identify appropriate markets and evaluate the effectiveness of various marketing plans
  • Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations and conclusions
  • Determine fiscal requirements and prepare budgetary recommendations; monitor, verify and reconcile expenditure of budgeted funds
  • Bachelor's degree in Marketing or Business related
  • 5 years related work experience
  • Team player with effective oral and written communication skills
  • Creative, highly motivated, resistant to stress, flexible, and decisive individual
  • Demonstrated proficiency with Microsoft Office
224

Marketing Specialist Resume Examples & Samples

  • Work with the Marketing Manager to drive development and execution of annual marketing plans for key clients
  • Develop direct response marketing campaign briefs where tactics and related targets/objectives are outlined in accordance with allocated budgets
  • Manage campaign execution, including copy editing; providing creative direction; managing the approval, translation, printing, production and distribution processes
  • Work with cross-functional teams (product, pricing, contracts, business development, operations, client) to ensure knowledge of campaign strategy, brand, the association/affinity group and the product value proposition are appropriately reflected in all communications (print and electronic)
  • Co-ordinate with client marketing teams, internal teams and external vendors as appropriate
  • Measure and report on campaign activity by leveraging the expertise of the analytics team
  • Suggest relevant marketing ‘tests’ and analyze results – applying learning
  • Identify opportunities for improvement and ways to increase efficiency of campaign process and execution
  • Represent marketing on key client projects as required
  • University degree in Marketing, Business or Communications
  • Minimum 3-5 years of direct and digital marketing experience
  • LI-CL1
225

Marketing Specialist Resume Examples & Samples

  • Excellent team / culture
  • In-house design, video and interactive capabilities
  • Successful, innovative company willing to invest in big ideas
  • Continued opportunity for financial reward and advancement
  • Bachelor’s degree in Public Relations, Communications, Journalism or related field
  • Proficient in basic Microsoft applications including Word, Excel, Power Point
  • Two (2) or more years of experience in an advertising agency or corporate marketing department
  • Knowledge of public relations
  • Excellent presentation, multi-tasking, problem solving, prioritization, and delegation skills
  • Excellent communication skills, both written and oral
  • Able to travel. May be required to travel up to 10% of the time on behalf of the Company
226

Marketing Specialist Resume Examples & Samples

  • Plan, coordinate and execute digital marketing initiatives for Amazon Publishing across owned channels: email, social, on site, and on device
  • Work closely with Kindle Content teams and physical book teams to merchandise and market books and seasonal campaigns
  • Write strong copy, including irresistible calls-to-action for targeted audiences
  • Analyze performance of content and email, always seeking ways to improve
  • Drive site improvements to completion by coordinating with project managers, web developers, designers, marketers, and merchandisers
  • 2+ years of relevant work experience in online marketing and/or site merchandising
  • Knowledge of HTML, XML, and Excel. Comfortable with a varied set of software and editing tools
  • Experience in the publishing industry
  • Excellent account management and presentation skills
  • Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize and meet deadlines
  • Ability to think both strategically and tactically. Comfortable doing both kinds of work
227

Marketing Specialist Resume Examples & Samples

  • Support the Sales team in assigned territory
  • Coordinates general marketing and outreach activities for the UnitedHealthcare Community & State plan in Tennessee
  • Promotes positive public relations in all activities of the organization
  • Assists in developing the annual plans for general outreach and marketing to external audiences
  • Implements the annual plans for community outreach
  • Performs work projects and functions relating to community and media activities
  • Executes member-retention initiatives and achieves individual and/or team membership retention targets
  • Identifies potential retention risks and escalates and/or resolves as appropriate
  • Works closely with sales leadership, providers, Member Services and other areas to ensure member satisfaction
  • Monitors enrollment/retention issues and recommend adjustments in retention strategies as needed to achieve goals
  • Develops relationships with community-based, faith-based and government service organizations for the purpose of planning and participating in community outreach and health/wellness education opportunities
  • Coordinates outreach and health/wellness education events
  • Develops relationships with community-based, faith-based and government service organizations for the purpose of creating, coordinating and staffing education and sales events targeted to dual (Medicaid and Medicare) members to generate leads for SNP
  • Contributes to development and implementation of community giving sponsorship opportunities
  • Assists in developing general, broad-based media initiatives including but not limited to
  • Public service announcements
  • Regular feature stories
  • Media events
  • Annual events
  • Works collaboratively with the administration to respond to public and media inquiries
  • Performs other related functions as assigned
  • Involves substantial time out of the office and travel within the service area
  • This position may require cross-training with other positions in the Sales & Marketing Department
228

Marketing Specialist Resume Examples & Samples

  • Track resource allocation and time of content team members to in our project tracking system to ensure that no one is overloaded
  • Support the rest of the Marketing Communications project management team and manager of the Content team to determine the proper content writer for a project based on availability and area of expertise
  • Knowledge of web content marketing
  • Ability to communicate effectively with individuals in creative, technical and business roles
  • Proven ability to lead a project team
  • Desire to work in a fast paced environment where ideas can come from anywhere and everyone has a voice in decision making
229

Marketing Specialist Resume Examples & Samples

  • Plan, schedule, organize team members, and provide updates on web projects
  • Support the Marketing Communications project management team as a subject matter expert on web project work
  • Solid organizational skills
  • Experience managing digital projects and web teams
  • Background in web and digital marketing project management
230

Marketing Specialist Resume Examples & Samples

  • 3-4 years of experience in Marketing / Communications positions, preferably in B2B
  • Excellent written and verbal communication both in Romanian and English
  • Excellent knowledge of MS Office: Word, Excel, PowerPoint
  • Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
  • High-energy, creative, yet pragmatic problem solver, with strong project-management skills
  • Logical and structured thinking
  • Team player & fast learner
231

Marketing Specialist Resume Examples & Samples

  • Serves as a liaison between company, lottery officials and retailers
  • Implements sales improvement plans for new retailers and low volume retailers
  • Visits retailers to promote sales
  • Assists in the research and recruitment of new retailers
  • Assists in the development of sales strategies and programs to increase sales
232

Marketing Specialist Resume Examples & Samples

  • Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in an area such as English, journalism, marketing, communications, public relations, or related; OR appropriate combination of education
  • 1-3 years of marketing and/or public relations experience, including experience working with press, audience/education outreach, social media marketing and analytics, and print and online production
  • Successful completion of a full course of study in an accredited college or university leading to a master's or higher degree
233

Marketing Specialist Resume Examples & Samples

  • Participates in the development and implementation of marketing plans, which include identification of target markets, product messaging, costs and projected sales. Participates in designing evaluation methods for each marketing plan. Ensures that communication plans are drafted so that internal and external audiences understand the message and can take action as appropriate
  • Participates on project teams for implementing marketing projects to ensure project objectives including budget and profit objectives are attained. Assists plans and coordinates cross-functional work teams, providing support to entire team
  • Ability to maintain effective working relationships with internal and external clients to provide ongoing marketing program communication, coordination of efforts during the course of a project and to meet any other miscellaneous needs of the client
  • Develops and monitors project schedules and tracks progress of the project to assure deadlines are met. Develops files and documentation of each project
  • Works closely with Marketing Communications, Marketing Operations, Product and Distribution Marketing, Product, Sales and other internal areas to ensure appropriate communications, to manage variations to the marketing plan including resource issues, changes in specs, and changes in deadline
  • Responsible for requesting and managing various campaign lists. Maintains and updates information so appropriate segmentation lists are used
  • Reviews and provides feedback to team on effectiveness of marketing plan against objectives to ensure results are achieved and the program is cost effective. Participates in client satisfaction follow-up interviews to ensure clients’ needs were met. Compiles interview results and distributes to management
  • Coordinates logistics needed to manage expectations for launches with internal stakeholders. In addition, manages and requests lists needed for each campaign
  • Effective project management, change management and organizational skills
  • Seasoned knowledge and experience working with Excel and PowerPoint (formulas, pivot tables, V-Lookups, charting, mail merges and presentations)
  • Strong problem-solving, analytical and conflict resolution skills
  • Strong written and verbal communication skills; comfortable communicating at all levels of the organization
  • Ability to apply the following skills
  • Experience in marketing strategy and marketing campaigns
  • Previous experience in the development and implementation of marketing plans
  • Knowledge of insurance business or Mutual of Omaha products and processes
  • Bachelor’s degree in Marketing/Communications
234

Marketing Specialist Resume Examples & Samples

  • Provides support to marketing manager(s) in the development and sales support of one or more marketing segments
  • Provides direction and leadership in product development, sales promotion, distribution/operations, quality and pricing guidelines
  • Responsible for taking a leadership role in project management to include: discovery, new product development, and marketing/launch plan creation (i.e. collateral, press releases, in-services videos, web presence, advertisements, and participation in industry trade shows/conferences)
  • Responsible for development and maintenance of partnerships with key industry thought leaders to advance strategic initiatives (i.e. patient, caregiver and organizational health and quality initiatives)
  • Acts as liaison to and relationship manager for industry consultants such as MD Buyline and Studer Group
  • Responsible for the development of strategic planning to include: evaluation of market trends and potential; orders, margin, and unit forecasting; competitive assessment; and gap analysis
  • Responsible for the coordination of VOC (voice of the customer), CPT (customer preference testing) and CCT (customer confirmation testing) visits
  • Orders forecasting on a monthly basis for use in planning, manufacturing and inventory management
  • Helps to coordinate and develop marketing tools, assists with trade shows, literature development, presentations and publicity
  • Provides sales support to account managers with regard to fact finding, information gathering, assistance in proposal development, customer site visits, customer sales calls, pre-sale trials and post-sale education and product implementation. Also provides assistance in trouble shooting and issue resolution related to quality and customer complaints
  • Collect, analyze and maintain an up-to-date library of
  • Participate in customer visits as requested
  • Provide exceptional sales support by answering questions and resolving account manager/customer questions
  • Accountable for all record keeping as appropriate and in accordance with Stryker specifications
  • Competitive product information. Provide sales force with competitive and technical data on a timely basis
  • Provide input on new product development
  • Provide sales training on assigned products as required
235

Marketing Specialist Resume Examples & Samples

  • Category management / Planogramming
  • Global database administration for planogramming
  • Assortment lists
  • POS material stock administration including - POS catalogue / oder sheets-reporting
  • POS codifications - change requests - scrapping applications
236

Marketing Specialist Resume Examples & Samples

  • Leading the process to define yearly events to attend in coordination with local Sales & Marketing team and the dealers, following up the Needs Assessment approval process with Marketing, Compliance and Finance departments
  • Engaging the KOL communication and following up the SOP & agreement processes as well as all planning regarding the events including agenda, travel, payments etc
  • Supporting local team both in national, international and 3rd Party events, including
  • University graduate, graduate/ post raduate in marketing/marketing communications/communications is an asset
  • Minimum 5 years of experience in marketing communications with at least 3 years of event planning and execution
  • Knowledge of Microsoft Office (Word, Excel, Power Point)
237

Marketing Specialist Resume Examples & Samples

  • Conception and implementation of off- and online marketing activities for lead generation and to maximize brand awareness
  • Support to create marketing strategy for Academy with an international focus
  • Work together with regional teams and global team in order to effectively plan, support and implement marketing activities like
  • Experience in B2B professional services
  • Creativity, proactivity and strategic thinking
  • Experience managing interdepartmental projects with high quality standards and timelines
  • Bachelor Degree in Marketing, Economics, Communication or similar areas with a working experience ideally in educational environment or clinical research area
  • Microsoft Office, Design programs favorable
  • Native German speaker
238

Marketing Specialist Resume Examples & Samples

  • Oversee all new consumer acquisition efforts for several enthusiast media brands
  • Plan, implement and analyze new business promotions through multiple sources including: Direct Mail, Inserts, Email/Online, Events
  • Develop new channels of consumer acquisition utilizing both internal marketing team as well as outside vendor management
  • Coordinate with design, production and online teams to develop and produce multiple subscription campaigns annually
  • Analyze acquisition channel performance to enhance profitability and recommend changes to improve performance
  • Manage department budget and invoicing associated with all marketing efforts
  • Provide regular reporting to business stake holders and management
  • Utilize multiple databases and programs designed for managing processes, pulling data, and proofing marketing materials
  • Supervise staff and report directly to Senior Group Marketing Manager
  • 2-4 years of related work experience with a track record of success
  • Highly analytical and creative; strong attention to detail required
  • Critical thinking and diligence a must
  • Ability to multi-task is important
  • Solid Excel skills required
  • Entrepreneurial, high-energy, high integrity personal style
  • Well-organized individual
  • Strong team environment
  • This individual must possess the sensibility to manage a direct marketing effort that is consistent with the tone, image, and price point that The Enthusiast Media commands from its readers and advertisers
  • Publishing experience a plus but not required
239

Marketing Specialist Resume Examples & Samples

  • Strategize, conceptualize, develop, promote and execute a successful event experience, includes budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans
  • Establish relationships with vendors, suppliers, distributors and hotels
  • Manage and develop strategic plan to ensure that the cost of the event remains under the pre-determined budget
  • Facilitate communication with professionals, including venue management, booth designers, caterers, contractors and equipment rentals
  • Coordinate roles and responsibilities of internal staff and hired agencies for each event
  • Skilled at internal persuasion and decision making, and in collaborating with third party vendors and partners in RFP response, budgeting and management
  • Manage on-site teams, coordinate schedules and ensure follow through of all event deliverables
  • Ensure creativity for each project is aligned for the audience as well as within brand guidelines
  • Foster a strong relationship with sales to determine the proper mix of industry and hosted events to meet specific ROI metrics and to build a swift and successful execution plan
  • Recommend new event opportunities, aligned with business marketing targets, themes and messages
  • Develop, manage and maintain online/ mobile tools (event website, app, etc.)
  • Determine goals and measure results for each event. Develop executive level briefs pre- and post- event to communicate progress and results
  • Minimum of 5 years’ event planning experience/management
  • Proven project management and execution skills for events of all sizes ranging from small table top events to seminar programs to the production of large company events
  • Ability to manage multiple tasks, prioritize work requirement, work within tight schedules, and proactively participate in a team environment
  • Detail-oriented; able to effectively communicate actionable summaries and recommendations to management or end clients
  • Ability to provide clear direction to outside vendors, evaluate multiple vendor proposals, and negotiate for final solutions
  • CMP/CMM preferred
240

Marketing Specialist Resume Examples & Samples

  • Assist manager in execution of new business projects, i.e. direct mail, inserts, email. Prepare materials for and participate in team meetings, approve proofs, setups and list-related reports. Act as primary liaison with relevant work groups within and outside NGP. Manage routine and ad-hoc report creation, updating and analysis
  • Manage the execution of various projects such for all NGP titles. Manage the creative process, production and analysis for inserts within each title and cross sell inserts
  • Assist in the management of expenses new business projects
241

Marketing Specialist Resume Examples & Samples

  • Manage the development and implementation of a best in class marketing and communications strategy and plans for relevant business / channels and initiatives
  • Manage the Local Marketing programme for all the company's channels to raise awareness of the brand and channels nationwide - delivered through local advertising/Sponsorship/PR/events etc. Develop and manage individual local marketing plans for each Hub ("branch")
  • Manage all below the line communications for the brand, ensuring a consistent tone, personality and message
  • Responsibility to produce all marketing and communications collateral as required within scope of business remit and brand and compliance guidelines
  • Successfully influence and manage key stakeholders including Business areas, Distribution and Compliance in delivering goals
  • Promote the customer agenda to deliver customer friendly, customer centric communications
  • Full accountability to ensure that all activities are delivered in line with business objectives and within budget
  • Provide ongoing marketing support to the Marketing & Communications team, departments and project leaders as required
  • Monitor and report on campaign KPIs and effectiveness
  • A fully qualified Marketing Professional with a minimum of 6/7 years Marketing experience
  • Experience in developing and delivering marketing, communications and brand strategies
  • Experience in dealing with external suppliers / agencies
  • Proven track record in people management and ability to motivate teams
  • Strong communication / influencing and relationship management skills
  • Ability to work in an agile way and to and deliver within tight deadlines
  • Strong customer centric focus
  • A results driven self-starter with a high level of energy, self-motivation and attention to detail
242

Marketing Specialist Resume Examples & Samples

  • Interact with the marketing leads to develop and implement marketing plans for various practices areas with focus on Softlines and Sports
  • Partner with creative, digital marketing and vendors to execute integrated marketing and social media campaigns
  • Elevate campaign effectiveness through analysis; make recommendations for areas of improvement to drive lead generation and sales opportunities
  • Achieve marketing department goals such as lead generation and awareness building
  • Leverage best practices in compliance with campaigns, including creative and list-building efforts
  • Execute specific projects with appropriate guidance to support marketing, PR, creative plans, and programs
  • Provide collateral support for industry events and trade shows
  • 2-5+ years of Marketing experience with business-to-business experience preferred
  • Familiarity with email marketing, direct marketing, and lead generation techniques
  • Ability to work efficiently and effectively with remote members of the Marketing and other teams
  • Understanding of digital marketing and social media tools
  • Strong organizational, project, and time management skills
  • Ability to assess campaign performance, and to adjust marketing tactics appropriately
  • Some events and webinar /web events experience a plus
  • Excellent verbal and written communication skills; ability to present concepts clearly
  • Understanding of data and analysis and how it can be used to address business questions
  • Expert in all MS Office products (PowerPoint, Word, Excel)
243

Marketing Specialist Resume Examples & Samples

  • Develop, recommend and execute marketing plans for Masimo products and Services, working closely with each Country and corresponding stakeholders
  • Coordinate project assignments, communication and project implementation across Marketing and Country based teams, including Stakeholders from all cross functional areas relevant to the assigned projects
  • Define and engage Key Strategic Opinion Leaders related to the assigned projects, assist or lead specific projects supporting the coordination of speakers’ activities, medical education events and programs at a country level such as, but not limited to, scientific advisory boards, scientific symposia, pre-course workshops, industry led workshops, and a wide variety of related activities
  • Develop Market Intelligence reporting documents, perform deep and thorough market and data analysis, recommend market segmentation, targeting and positioning at a country level and care areas level
  • Define, Recommend, Develop and Assist or Execute specific high priority projects such as defining targeted audiences, best venues for specific digital campaigns, branding, maximize customer engagement and lead generation, in EMEA and at a Country specific level. Track, document and report statistics and results from each initiative implemented. Manage and assign leads within CRM system
  • Assist or manage sales & marketing events in EMEA and at a country specific level. Assist or manage timely planning and implementation of promotional activities. Manage marketing and congress & events equipment and related logistics
  • Proficient or rapidly become proficient in CRM software such as Salesforce.com
  • Proficient or rapidly become proficient in desktop publishing programs such as Adobe InDesign
  • Proficient or rapidly become proficient in content management and document control systems, such as Microsoft SharePoint and Oracle Agile PLM. Prepare documents for routing in document control system, as needed
  • 1-3 year experience minimum with marketing, or sales teams or life sciences in clinical or technical roles
  • Proficient in Microsoft Office Suite, in particular Word, Excel, and PowerPoint
  • Strong familiarity with product lifecycles
  • Prior experience with data analysis and business intelligence programs
  • Comfortable with the FDA and international medical device regulatory processes or experience in highly regulated industries
  • Results-oriented and positive "can do" attitude with a sense of urgency to get things done
  • Must be detail-oriented and flexible
244

Marketing Specialist Resume Examples & Samples

  • Strategic planning and managing of SEO and PPC campaigns
  • Analyzing performance of Search Engine Marketing programs
  • Writing analytical and monthly progress reports
  • Consulting with clients on SEM strategy and performance
  • Staying up to date on the constantly-evolving Search Engine Marketing industry
  • Creative ad copy and webpage content writing
  • 1+ years of related experience
  • A solid working knowledge of marketing principles and of the organization's marketing practices and policies
  • Must be able to multi-task and work in a fast-paced, deadline-oriented environment
  • Motivated and creative with the ability to self-manage
  • Proficient in conducting online research
  • A team player who enjoys working in a diverse environment
  • Working knowledge of Microsoft Office
  • Experience with analytics platforms, like Google Analytics, required
  • Google AdWords Certification required
245

Marketing Specialist Resume Examples & Samples

  • Have minimum 5 years’ experience in an independent marketing role
  • Have excellent communication skills (both oral and written)
  • Are creative, think out of the box
  • Have an experience in marketing event organization
  • Have an experience in articles writing and preparing attractive and high quality presentations
  • Have an experience in interaction with UK teams and stakeholders
  • Are fluent in English (both oral and written)
  • Can easily operate graphics editors
  • Have solid computer skills (Microsoft Visio, PowerPoint and Excel)
  • Have good researching skills
  • Are well-organized, detail oriented and enthusiastic person
  • Have “Can Do” attitude
  • Have analytical, modelling, and/or forecasting skills
246

Marketing Specialist Resume Examples & Samples

  • Work closely with the Sr. Engagement Manager – Fully Insured (FI) to onboard FI clients
  • Monitor demand and make necessary changes within registration tool to ensure capacity
  • Prepare for weekly review meetings with team
  • Analyze numbers weekly and disseminate to the team
  • Bachelor’s Degree (or higher) or High School Diploma/GED with 2+ years of Engagement/Analysis experience
  • 2+ years of experience in a direct to consumer Marketing role or within a project management function
  • Proficiency in Microsoft office suite including Word, Excel, Outlook, PowerPoint and Adobe
247

Marketing Specialist Resume Examples & Samples

  • Coordinate, support, analyze and report on various marketing activities, which may support the Manager in the maintenance of the annual marketing budget
  • Manage and support all micro-marketing campaigns by coordinating maps, household counts, print and delivery schedules and work as a liaison between ad vendors
  • Manage custom collateral creation for the market with vendors and corporate created collateral inventory ensuring proper allocation of all materials amongst both channels
  • Creation and maintenance of Demographic Data and Mapping
  • Event coordination of weekly and bi-monthly employee meetings. Event coordination of quarterly territory events, new product launches and service offerings and other events as requested throughout the year
248

Marketing Specialist Resume Examples & Samples

  • Manage premiums stock, forecast product usage requirements for replenishment at designated sales offices and corporate back up inventory, communicating with all vendors to place orders and arrange for delivery
  • Communicate all premium requirements, delivery and product issues with site Marketing /Business Ops team, Sales Offices and Guest Services
  • Generates weekly, bi-weekly, and monthly reports from various systems, including: CRS, Epiphany, PRIME, Steam, UltroPOS and ExpressPASS for premium reconciliation and tour validation
  • Collaborate with site Marketing/Business Ops leadership to increase performance of tour premiums in usage and/or cost
  • Process vendor invoices on a timely basis and provide WVO AP Department with month end financials within strict deadlines
  • Monthly review of all site premiums inventory including full inventory audit if warranted
  • Hold monthly meetings with sites to review all site reconciliation; receive updates on all invoices, discuss new premiums and processes
  • Must be detail oriented and possess excellent organizational skills
  • Must be able to manage time well and focus on responsibilities
  • Must have excellent communications skills, both verbal and written
  • Must be able to handle multiple assignments and projects effectively
  • Must be able to adapt to changing and demanding work environment
  • Must have demonstrated ability to work under pressure
  • Must maintain a positive attitude and be able to work as a team player
  • Must be able to interact effectively with all levels of management and employees
  • Computer proficiency required in Microsoft Office applications (Word, Excel, PowerPoint)
  • Demonstrated ability to quickly learn new business applications
  • Minimum of one year sales and marketing or related administrative experience preferred
249

Marketing Specialist Resume Examples & Samples

  • Basic qualifications
  • Minimum 4 years of relevant work experience in a marketing role
  • Previous experience managing marketing campaigns, including email template development
  • Must be comfortable reviewing and editing HTML and CSS code
  • Superior verbal and written communications skills with extreme attention to detail
  • Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions. Must be comfortable with Excel (pivot tables) and SQL (basic queries) required
  • The ability to develop strong relationships, influence, gain credibility and collaborate across multiple channels and stakeholders to achieve common goals
  • Strong time management skills. Ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously
  • Preferred qualifications
  • Strong proficiency with HTML, CSS3, and Javascript
  • Familiarity with design tools like Photoshop, InDesign, Illustrator, etc
  • Familiarity with basic UI/US design concepts
250

Marketing Specialist Resume Examples & Samples

  • Minimum of at least 21 years of age
  • Ability to maintain confidential files and information
  • Ability to access all areas of the facility
  • Working knowledge of Microsoft (Word and Excel)
  • Ability to lead and mentor a team