VP, Digital Marketing Cover Letter

I am excited to be applying for the position of VP, digital marketing. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for thought leadership and influence to develop paid digital and social media strategies that support marketing programs, quarterly and annually, and drive maximum digital engagement, reach and business performance.

Please consider my experience and qualifications for this position:

• In-house paid search management experience also preferred
• Strong communication and presentation skills to effectively articulate ideas and lead agency discussions
• Understanding of mobile experience and knowledge of mobile measurement platforms
• Understanding of data regulation and protection
• Past experience leading and managing geographically distributed teams and in a virtual environment
• Prefer some experience in law firm, legal information services, the legal information services industry, tax or other professional services
• Comfort leading change
• Outstanding high-level presentation and agile communication skills

Please consider me for the VP, digital marketing opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for the creative aspects of digital projects including, but not limited to: sales presentations, websites, mobile apps, email blasts, content marketing/social media, advertisements, case studies, template backgrounds, and diagrams.

My experience is an excellent fit for the list of requirements in this job:

• Understands architecture standards concepts to apply to
• Expert in digital/social marketing
• Web/mobile analytics, experience in Adobe products (Analytics, Target, Audience Manager)
• Knowledge of major data and marketing technologies (e.g, IBM Unica, QlikView)
• Sharp and incisive assessment of new marketing and finance technology start-ups (Fintech) and established companies
• Managing technology implementation from requirements to production, including technical analysis, solutioning and budget oversight
• Strategic and analytical work – data and evidence-based decision making
• Influencing and building relationships, collaboratively resolving issues and conflict

In response to your job posting for VP, digital marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for ongoing insights on performance and reporting of results for all display advertising and social media marketing programs, relative to YoY and forecast.

Please consider my experience and qualifications for this position:

• Prefer experience with a variety of tools and software, including Adobe (CQ5 and Omniture), KenShoo, Google Analytics, Tableau and Jira
• Knowledge of and fluency in working with cutting-edge tools, practices and platforms in digital, social and other areas of direct marketing
• Strong written and verbal communications skills, including presenting to large groups of people and senior management
• Extensive experience planning and managing large-scale, strategic digital marketing initiatives, including capital planning, across matrixed organization
• MBA with emphasis in marketing or digital
• Financial Services or highly regulated business
• Knowledge of the games industry
• Define the digital offers strategy for each market segments ( Residential and Building ), based on customers needs and pain points, market trends, best practices, competition benchmarks, threats and opportunities, interviews with partners and customers, discussions with offer managers and other relevant stakeholders within the Business Unit

I would like to submit my application for the VP, digital marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for recommendations to improve the use of social media, viral marketing and targeted online advertising.

Please consider my qualifications and experience:

• Ensure post sell follow up to measure sales of product and app usage
• Contribute to the global vision and influence other digital strategies, in particular customers software, to accelerate the implementation of the digital strategy
• Manage directly the marketing team and on-board all stakeholders of the digital transformation
• Contribute to the identification and discussions with strategic partners and customers
• An in-depth understanding of the latest technologies and trends in the areas of digital marketing, advanced analytics, business intelligence, content management/publishing and user interface design
• Experience and expertise in specific application platform, technology or solution
• Proficiency with the suite of Microsoft business productivity tools
• Understanding of the basics of IT infrastructure

In response to your job posting for VP, digital marketing, I am including this letter and my resume for your review.

In my previous role, I was responsible for organizational leadership in mainstreaming social, search and mobile technologies that deliver a positive, consistent brand experience in both virtual and physical environments, engage customers, build commerce and improve business functions in order to deliver substantial and long-lasting benefits; understands that the pace of change and potential shift in investments necessitate prioritizing the ramping-up of digital marketing, web, search, social media and mobile marketing capabilities; proactively promotes and ensures the full optimization of available information technology to achievement of overall business objectives.

Please consider my experience and qualifications for this position:

• Business problem solving and opportunity discovery
• Quantitative analysis with large structured and unstructured data sets
• Persuasive and concise writing and presentation skills
• Attention to detail in managing large, complex projects across departments
• Support in online sales and strategy
• Managing partners and vendors
• Creative, forward-thinking self-starter with an attention to detail and drive to produce consistent and quality work
• Solid understanding of ecommerce, PPC, SEO & SEM