Marketing Analyst Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the marketing analyst job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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MW
M Walsh
Madyson
Walsh
5877 Goyette Inlet
Boston
MA
5877 Goyette Inlet
Boston
MA
Experience Experience
07/2015 – present
New York, NY
Marketing Analyst
New York, NY
Marketing Analyst
07/2015 – present
New York, NY
Marketing Analyst
07/2015 – present
  • Develop, champion and drive targeting and marketing strategies that will improve vehicle performance and customer performance metrics
  • Develop dashboards that provide insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance
  • Provides marketing information/research to assist management in developing longer-term business plans
  • Create, manage and execute projects and work streams that are critical to our business
  • Work with Data Services and Product Management teams to further develop database logic for the dashboard to improve reporting functionality and efficiency
  • Execute the development of campaigns and other work assignments, including project plan, target dates, design development, and other aspects
  • Assist with quarterly business reviews and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making
05/2009 – 06/2015
Detroit, MI
Marketing Analyst
Detroit, MI
Marketing Analyst
05/2009 – 06/2015
Detroit, MI
Marketing Analyst
05/2009 – 06/2015
  • Develop quantitative methodologies, develop and execute quantitative studies
  • Provide daily, tactical support of the projects and programs led by the Commercial Banking Marketing Manager and Senior Marketing Manager
  • Assist Senior Marketing Manager in developing and managing creative (A/B) test strategy across direct mail, web, and seminar channels
  • Collaborates with the Manager Marketing Analysis in business development research & development of a companywide promotional strategy
  • Analyzes data, creates summary reporting, and performs analysis to support the decision making of senior management and other departments in the company
  • Assist Senior Marketing Manager in development of a comprehensive CRM lifecycle contact strategy
  • May provide informal assistance such as technical guidance, and/or training to coworkers
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Boston University
Bachelor’s Degree in Business
Skills Skills
  • Understanding of financial markets, mutual funds and the investment industry
  • Comfort in writing, creating and distribution of marketing content
  • The ability to work independently or with minimal supervision
  • Gain proficiency in the content approval process and manage projects through this process
  • Strong project management skills
  • Attention to detail
  • Strong PowerPoint and Excel skills
  • Strong teamwork skills, specifically when working with internal partners in other departments
  • Assertive, strong examples of "ownership" capabilities/strengths in facilitating projects, overcoming obstacles and challenges (i.e., problem-solving experience)
  • Flexible and willing to adapt to new assignments and priorities
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1

Marketing Analyst Resume Examples & Samples

  • Partnering with business owners to provide “internal consulting” to address business needs and best leverage web capabilities
  • Overseeing promotional efforts for new content across public and advisor websites, collecting and analyzing metrics to identify best practices, change approaches and guide future strategies
  • Continually evaluate and improve effectiveness of campaigns and other web / mobile marketing activities
  • Demonstrating web / mobile marketing expertise through the ability to prepare and deliver complex data and campaign analysis in the form of professional and engaging presentations
  • Strong interest in evolving the use of standard metrics into a visual manner to help tell a story or provide additional insights / findings
  • Developing actionable insights to help demonstrate the contribution that web marketing is making towards achieving overall business objectives
  • Expanding use and integration of social media within the websites to ensure a fully integrated digital marketing ecosystem
  • Bachelor’s degree 2 years of experience
  • Excellent knowledge in Excel; formulas, pivots, lookups, graphs, scripts
  • Knowledge of web tracking tools such as Unica NetInsight and/or Google Analytics, or other like tool(s)
  • Knowledge or experience with Tableau, QlikView or other data aggregation and visualization products
  • Must be detailed oriented, very organized, ability to multi-task and re-prioritize tasks based on ever changing business landscape
2

Marketing Analyst Resume Examples & Samples

  • Maintain updated content and compliance across a library of existing presentations and printed marketing materials
  • Support preparation of IAS marketing campaigns
  • Develop strong relationships with internal business partners
  • Monitor and update distribution portals for existing library of content
  • 5 years of marketing experience—preferably in the mutual fund/asset management industry
  • Understanding of financial markets, mutual funds and the investment industry
  • Comfort in writing, creating and distribution of marketing content
  • The ability to work independently or with minimal supervision
  • Strong teamwork skills, specifically when working with internal partners in other departments
3

Marketing Analyst Resume Examples & Samples

  • Assists in conducting market research projects and analyzing and reporting results
  • Assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences and perceptions of the organization's image and marketing effectiveness
  • Reviewing and analyzing the service/product postures
  • Communicate effectively both orally and in writing with individuals at all organizational levels
  • Organize, manage and track multiple detailed tasks and assignments with frequently changing priorities in a fast-paced work environment
4

Marketing Analyst Resume Examples & Samples

  • Utilize modeling software tools (Base SAS, Affinium, or SAS Enterprise Miner) to perform exploratory data analysis, response modeling, and a variety of advanced analytics
  • Create statistical profiles, models and segmentation schemes to drive profitable business marketing solutions
  • Create client ready reports and presentations based upon findings to include: objectives, methodology, findings, results, executive summary and recommendations
  • Develop business calculations to determine return on investment, cost per acquisition, profitability, best customer segments, design of experiment testing and results and market analysis
  • Perform data hygiene and work with automated programs built to execute append/reverse append of various data sets. This includes address hygiene, merge/purge of data sets and establishing unique identification
  • Utilize GIS mapping software applications to create geo coordinates, maps, market analyses, distance and drive time calculations
  • Perform tasks involved in development of new data products and file management
  • Relevant analytical work experience in predictive modeling
  • Consultative skills including excellent written and verbal communication
  • Experience in financial services preferred but not required
  • Ability to analyze business objectives and create complex analytical solutions
  • Strong knowledge of advanced statistical analysis and research methodologies with both an academic and business understanding of statistics
  • Experience with modeling software such as SAS, SAS Enterprise Miner, Affinium, SPSS, or R
  • Experience with database analytics and file manipulation with SAS, SQL or similar tools
  • Experience with BI/data visualization, campaign management, CRM, and web analytics tools a plus but not required
  • In-depth skills using Microsoft Excel, PowerPoint, and other Office products to communicate insights, consumer behavior, and sales/campaign results
  • Exceptional time management, critical thinking and problem solving skills
  • Ability to work well in a team environment and demonstrate strong work ethic, professionalism, competency, attention to detail, and reliability
5

Marketing Analyst Resume Examples & Samples

  • Provide daily, weekly and monthly reports to track business and marketing efforts
  • Work with marketing team on the implementation and development of marketing strategies
  • Provide marketing campaign list pulls and post-campaign analysis
  • Provide as requested any special analysis with summary of findings
6

Marketing Analyst Resume Examples & Samples

  • Understand business objectives and how to translate them into the appropriate marketing activities and channels
  • Support the marketing team and the business in developing its marketing strategies
  • Ensure all marketing activities reflect Commercial Banking's value proposition, key messages and brand
  • Plan for and support high-profile customer events, including logistics support, venue management, internal/external communications, CKC list and event management and reporting, etc
  • Work alongside the Marketing Resources team to create invitations, advertisements and other client-facing marketing materials (collateral, direct mail, web content)
  • Provide daily, tactical support of the projects and programs led by the Commercial Banking Marketing Manager and Senior Marketing Manager
  • Provide marketing budget tracking and metrics
7

Marketing Analyst Resume Examples & Samples

  • Understand the HNW market segment
  • Partner with businesses to proactively build strategically aligned, robust and integrated multi‐media marketing and communications plans and campaigns to promote key initiatives
  • Engage with Financial Advisors, Field Management and other internal partners to better understand the business needs and support them
  • Assess customer and market opportunities through a segment specific lens
  • Translate segment strategies to actionable marketing ideas and programs
  • Help increase awareness and engagement of strategic business drivers tied to the Firm’s priorities and platforms
  • Develop and execute content for website, including seminars, webinars, websites, articles, multi‐media presentations, brochures, pitchbooks, including managing the compliance review and approval process
  • Ensure messaging and value story are consistent and support key business initiatives
  • Help support Reserved events nationally and locally
  • Help track events and other marketing initiatives
  • Bachelor's degree required; a concentration in marketing or communications is a plus
  • Strong writer with excellent verbal communication skills and attention to detail
  • Experience managing agency work
  • Proficient in all Microsoft Office software; especially Word, PowerPoint and Excel
  • Excellent judgment and demonstrated work ethic
8

Marketing Analyst Resume Examples & Samples

  • Conduct in-depth category analyses and provide research insights using syndicated data
  • Analyze and package major syndicated studies such Ipsos Elite (Mendelsohn), MRI, Mendelsohn, comScore (Media Metrix Multi-Platform, Media Metrix, Mobile Metrix and Video Metrix) and Nielsen @Plan
  • Fulfill day-to-day requests from sales and marketing staff for information and data to include in RFPs, presentations, sell sheets and other sales materials
  • Produce demographic media sheets for all syndicated studies
  • Provide audience analyses on key advertising segments for The New York Times
  • Provide marketplace analyses for new media and other key research initiatives
9

Marketing Analyst Resume Examples & Samples

  • Coordinate the fulfillment of micro-marketing requests to support Home Lending Officers’ sales production goals
  • Manage the creative development and distribution of targeted email campaigns to promote mortgage programs, value propositions and industry trends to alliance and consumer contacts
  • Implement print advertising efforts; including but not limited to display advertising in local newspapers and trade publications
  • Execute display and text link advertising across a variety of digital platforms
  • Manage local event planning and sponsorship entitlement coordination
  • Partner with various business units to ensure compliant marketing materials are developed and introduced to market
  • Manage key vendor relationships associated with the implementation of direct mail, email and print advertising initiatives
  • Effectively manage marketing expenses to ensure the achievement of the highest return on investment
  • 3-5 years of experience in a retail marketing management role, preferably in the financial services industry
  • Excellent written and verbal communication skills with the ability to interact with individuals across various areas and levels of business within the organization
  • Solid organizational skills with the capacity to manage multiple projects concurrently
  • Self-starter with a demonstrated ability to work successfully in a team environment and drive overall results
  • Prior experience and/or knowledge of working with an email management and distribution platform, i.e. Eloqua or similar
10

Marketing Analyst Resume Examples & Samples

  • Participate in internal and external partner meetings, to support targeted events
  • Liaise with Corporate and Public Affairs on executive scripting and communications as needed
  • Manage elements of programs (budgeting, timelines, communication), with all work falling within agreed upon budget, timelines and approvals, following established processes
  • Build positive working relationships with all internal and external business partners (i.e. Agencies, Planning, Regional Offices, Legal, etc.) to ensure execution of project deliverables
  • Actively participate on cross-functional teams internally
  • Possess strong presentation skills
  • Able to work collaboratively with cross-functional partners and multiple agency partners
  • Responsible for identifying and implementing budget process improvement and cost saving strategies
  • Accountable for accurate and timely invoice processing and cost management
  • Manage guest invitation process to VIP client events by coordinating with senior executives, executive assistants, internal stakeholders and event agency
  • Develop and/or distribute event material to internal stakeholders and field questions
  • Coordinate event seating arrangements
  • Monitor and report on business results
  • Update regional One-TD calendar
11

Marketing Analyst Resume Examples & Samples

  • Minimum of five years' experience in Marketing Communications
  • University or Post-Secondary education required, preferably in marketing
  • Experience in developing direct marketing strategy and executing direct marketing programs (emails, direct mails, web banners)
  • Experience in preparation of briefs and marketing plans
  • Gift for maintaining very strong relationships and for delivering effective, high-quality customer service
  • Excellent ability to express in French and English, both verbally and in writing
  • Proficiency in MS Word, Excel, and PowerPoint and an aptitude for learning other software programs
  • Autonomous, and excellent project coordination skills
  • Detail-oriented and quality-focused
  • Creative, rigorous, capacity for synthesis, able to work under pressure, good interpersonal skills
  • Able to manage a large number of projects simultaneously
  • Ability to plan for and manage tight deadlines
12

Marketing Analyst Resume Examples & Samples

  • Bachelors degree in finance or a related field
  • 5 to 7 years of experience in a highly structured environment in the Asset Management/Hedge Fund industry
  • Strong attention to detail and organization skills
  • Top-academic standing and test scores
  • Strong Team player with an enthusiastic willingness to help the firm by completing assigned tasks thoughtfully and efficiently
13

Marketing Analyst Resume Examples & Samples

  • 2-5 years of experience within the financial industry
  • Ability to work independently as well as within a team
  • Well-organized with the ability to multi-task and work within tight timeframes
  • Experience with Quividan is a plus
14

Marketing Analyst Resume Examples & Samples

  • 15+ years of relevant experience required
  • Bachelors in Accounting, Financial Services or a related field
  • Excellent communications skills must be a team player
15

Marketing Analyst Resume Examples & Samples

  • Conduct a full audit of the marketing function in the firm
  • Develop, and implement a fully integrated marketing strategy
  • Ensure that brand positioning is carried across all key mediums
  • Partner with the Investment Teams, and product teams
  • Develop a marketing strategy and capability across the business
16

Marketing Analyst Resume Examples & Samples

  • Consistent Customer data collection across channels and (i.e. name, address, household, connections, channel preferences/permissions)
  • Establishment of Party Model logic & governance
  • Direct linkages of product systems to CIF platform as the front end platform to launch into product set up
  • Daily Customer information delivered to analytical data marts for use by businesses for insights, analytics and reporting
  • Support the development of Business requirements for business matching rules for MDM
  • Support the development of Customer Domain business terms, glossary and definitions
  • Support the development of data cleansing rules
  • Possesses a university degree/college diploma and/or 5-7 years progressive business analysis experience, supporting medium- to large-size projects
  • Demonstrates good business knowledge of the Finance/Banking industry
  • Possesses good business understanding and knowledge of the use of technology and applications in business
  • Understands and is familiar with the application of techniques associated with data modeling, process modeling, and user-centred design within the context of the organizational standards
  • Demonstrates good writing and documentation skills
  • Possesses good problem-solving and analytical skills
  • Displays good interviewing and facilitation skills
  • Good understanding and use of tools associated with the role (e.g. Visio, Microsoft softwares)
  • Is able to communicate with varying stakeholders in different situations (e.g., one-on-one interviews, formal requirements gathering sessions, etc.)
  • Possesses good influencing and negotiating skills
17

Marketing Analyst Resume Examples & Samples

  • Devise and implement measurement techniques for all marketing campaigns ranging from brand campaigns, to direct response, new product launches, etc
  • Build and maintain ROI models for marketing spend; build dashboards to analyze spend and return
  • Create weekly dashboards that report the health of our properties and campaigns, communicating actionable recommendations
  • Measure and report on the effectiveness of marketing programs and strategies, presenting findings in understandable tables, graphs, written and verbal reports
  • Consistently monitor and forecast overall marketing and sales trends, while evaluating business issues to increase performance and value
  • Participate in research to provide insights regarding the market, trends, competitors, potential and existing customers, and current campaigns
  • Strong analytical mind, able to draw connections and make hypotheses based on available data
  • Experience providing business/marketing insights based on analytics data
  • Previous experience working with and combining web analytics and transactional data together for complete picture
  • Experience with attribution modeling and tracking traffic sources (channels)
  • Strong Microsoft Office skills in PowerPoint and Word with superior ability to use Excel for manipulating and presenting data and also to use visual tools to create and deliver meaningful presentations to diverse business partners
  • Punctual, regular and consistent attendance
  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
18

Marketing Analyst Resume Examples & Samples

  • Degree in Marketing or Business, or equivalent combination of education and experience
  • 3-5 years of business experience, including 2-3 years of related experience
  • Marketing and/or sales experience
  • Experience in the asset management / financial services industry
  • Experience managing processes and/or projects
  • Experience with practical design
  • High Proficiency in foreign language (English)
  • Project Management/Analytical work experience
  • Ability to demonstrate effective communication skills both oral and written, including proper usage of grammar, vocabulary, industry vernacular, spelling, proofreading, and document generation
  • Knowledge of Windows and MS Office (Word, Excel, and PowerPoint) required
  • Ability to work under pressure in a fast paced environment with firm deadlines
  • Ability to actively participate in conversations with multiple levels of management and proactively translate them into actionable next steps
  • Ability to deliver results within the established timeframes while managing multiple priorities
  • Ability to think critically, analytically and demonstrate attention to detail
  • Ability to work independently and be self-motivated
  • Ability to demonstrate excellent advocacy and persuasive skills
  • Ability to establish and maintain cooperative working relationships with peers, global internal and outside business associates, and senior level management contacted in the course of performing assigned duties
  • Ability to organize, prioritize workflow, coordinate own work and work closely and collaboratively with others
  • Ability to motivate and lead with a positive attitude
19

Marketing Analyst Resume Examples & Samples

  • Work to understand, define and document the overarching business objectives, and then apply qualitative and quantitative techniques to interpret the data and produce substantiated recommendations
  • Conduct analysis that identifies trends in dealer customer behaviors and key industry trends
  • Develop custom research surveys and questionnaires to gather customer and industry insights
  • Based on complex data, deliver reports on sales trends, dealer demographics, preferences, needs and buying habits, and present the findings in an understandable way
  • Gather and analyze data accessed from internal CRM database, financial reports, other Cox Automotive databases, and external industry data and research providers
  • Demonstrate ability to effectively work on multiple assignments, activities or projects as required
  • Minimum of 3 years of experience in Market Research and Analytics
  • Very proficient with MS Office – PowerPoint, Excel, Word,
20

Marketing Analyst Resume Examples & Samples

  • Ensure all marketing activities reflect Commercial Banking’s value proposition, key messages, and brand
  • Plan for and support high-profile customer events, including logistics support, venue management, internal/external communications, list management and reporting, etc
  • Provide training and guidance to the markets on how to use central marketing tools
21

Marketing Analyst Resume Examples & Samples

  • Create, update and analyze reporting that support sales goals
  • Verify the accuracy of the documents and spreadsheets created
  • Assist with the analysis, planning, development and execution of all marketing plans
  • Coordinate all support material for the Marketing Manager used in developing the department marketing plans
  • Primary contact for our stores; requires clear understanding of goals and strategies of the department
  • Assist in creating and maintaining marketing calendar
  • Produce and manage marketing production schedule, track and ensure that all tasks are meeting deadlines
  • Support and manage elements of the marketing process, including drafting creative briefs, obtaining feedback and approvals, reviewing test messages and reporting on campaign performance
  • Work with cross-functional groups such as product marketing, creative, IT, operations, etc
  • Assist in all ad-hoc and new marketing projects to meet the needs of our growing business
  • Handle special projects as required
  • BA/BS in Marketing, or equivalent experience in a related field
  • 1 year of marketing experience or a college graduate with internship experience in marketing
  • Interest in direct-to-consumer business, consumer behavior and CRM principles
  • Ability to work independently and cooperatively in a team environment
  • Ability to effectively network and leverage internal and external groups
  • Intermediate proficiency with Microsoft programs, particularly in Word, Excel and Power Point
22

Marketing Analyst Resume Examples & Samples

  • Transform large volumes of internal and external data for business decision making
  • Take insights and operationalize them to enable timely impacts on the business
  • Aggregate available research from existing research silos, providing the ‘connective tissue’ that stitches various data points into meaningful strategic insights
  • Collaborate across the pan-HP Customer & Market Insights group to bring forth all the resources the research team can offer
  • Build a deep understanding of the IT market and trends, HP’s business group priorities and drivers as a means to provide action-oriented insights and recommendations
  • Provide senior leaders/owners actionable recommendations and strategic plan based on analytical research
  • Expertise as a Data Engineer, with advance business analytics skills and related solution architecture design to enable business value extraction
  • Mastery knowledge of consultative skills to drive clients to strategic business outcomes
  • Journalistic writing skills to transform massive amounts of information into high level insightful key messages/actions
  • Ability to interface effectively with all levels of management and functional disciplines
  • Tolerance for ambiguity and multiple overlapping deadlines
  • Ability to see and communicate coherent strategic insights from incomplete and contradictory data sets
  • Ability to extrapolate future trends from current information
  • Ability to synthesize large volumes of data into meaningful and insightful conclusions
  • Excellent interpersonal skills; ability to work in, build, manage and influence virtual teams
  • Business Analyst (BA) or Bachelor of Science (BS) in Math, Statistics, Quantitative Business Analytics, software engineering, or equivalent experience; Master’s level preferred
  • Successful individuals will have a demonstrated ability to create and manage multiple deliverables simultaneous, with a high degree of quality and synthesis of root cause key take aways
  • Expert in integrating customer research with large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
  • Excellent communications, storytelling, and influencing skills
  • Experience in communicating and collaborating with senior executives
  • Proven track record demonstrating expertise in project management
  • Highly proficient with advanced analytic tools/applications, Excel, Power Point and rest of MS Office including SQL
  • BS/BA in quantitative business or statistics, software engineering, or equivalent experience; Master’s level preferred
  • Preferred candidates located in Houston, Austin, Plano
23

Marketing Analyst Resume Examples & Samples

  • Prior health insurance experience
  • Must have excellent computer skills including comprehensive knowledge of all Microsoft Office applications, with emphasis on Access
  • Familiarity with Humana’s operating systems
  • Experience working with Oracle/SQL
  • Prior work history in a fast paced sales environment or market office
  • Bachelor’s Degree in Business or a related field
  • Familiar with Medicare products and Sales processes
24

Marketing Analyst Resume Examples & Samples

  • Progressive experience in Marketing, Advertising, or Communications
  • Familiar with Internet marketing/basic knowledge of web design
  • Prior experience with designing and arranging website content
25

Marketing Analyst Resume Examples & Samples

  • Maintains/prepares brand supporting analytical data, SKU reports, gross margin analysis & seasonal sell-through reports, product flow charts, weekly and monthly reports
  • Creates/updates marketing analytical projects; plans related to brand responsibilities
  • Effectively organizes and executes communication with various functional areas regarding marketing analytical projects; programs and initiatives
  • Processing of analytical informational and other requests related to cross functional team and outside vendors
  • Track and monitor replenishments by account, PO, dozens, dollars and ship date
  • Manage and minimize excess inventory and other specifications within timelines
  • Coordination of marketing materials. Coordinates programs with cross functional team
  • Other marketing related projects and assigned duties as directed by supervision
  • 1 to 4 years work related experience helpful preferred
  • Strong analytical skills and organizational skills
  • Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment
  • Keen attention to detail is a must and the ability to multi-task
  • Computer skills, including proficiency in Word, Excel, and Power Point is mandatory
  • Ability to gain proficiency in new software packages is mandatory
  • Previous experience in marketing, analytics, project management, or sales is highly preferred
  • Must subscribe to and exhibit highest standards of business ethics
26

Marketing Analyst Resume Examples & Samples

  • Manage and review daily submissions of Visa card and device designs and artwork from clients and manufacturers in countries around the CEMEA region in line with agreed SLA's
  • Support Card Design team in the management of affinity and co-brand program applications and approvals
  • Support Card Design team in implementing the variance/waiver process for designated clients which involves working with internal stakeholders (Global Card design and CEMEA products and Business Development)
  • Interface with Visa clients and vendors to provide brand guidance and approval confirmations on card design submissions
  • Provide support to the Card Design team in resolving card design and card innovation queries and issues raised by internal and external stakeholders, ensuring exceptions are quickly escalated as necessary
  • Assist with the evolution, communication and implementation of Visa's card design standards amongst all stakeholders
  • Support the Card Design team with the management of the regional card design help desk
  • Bachelor's degree or minimum one year experience with payment cards in consumer banking
  • Previous experience within card industry, card manufacturing and/or card personalisation or equivalent preferred
  • Previous experience in customer service role requiring high attention to detail
  • Good verbal and written communication skills in English
  • Good interpersonal skills and effective team player
  • Proof-reading experience desirable
27

Marketing Analyst Resume Examples & Samples

  • Lead the development and delivery of initiative-based customer targeting and segmentation proposals that enable optimal engagement of direct marketing campaigns
  • Minimum of 1-3 years experience required
  • Understanding of basic statistical methods including segmentation and regression
  • Understanding of test and learn methodologies and success measurements
  • Proficient with Excel, Access, Cognos, SAS or similar
  • Basic knowledge of SQL and computer programming are helpful, but not required
  • Must have proven communication & interpersonal skills
28

Marketing Analyst Resume Examples & Samples

  • Degree in Marketing or Business Analytics
  • 3 years of experience in secondary market research, forecasting, strategic insights, market research, business analytics, finance or a related field
  • Expert knowledge of and experience with SAS and Microsoft Office applications
  • Excellent personal leadership, collaboration, communication and analytical skills
  • Expert knowledge of and experience with secondary market research tools
  • Ability to support cross-functional teams
29

Marketing Analyst Resume Examples & Samples

  • Experience in a busy work environment
  • Three years previous corporate work experience, ideally in a multi-national company
  • Demonstrable knowledge of the home entertainment industry
  • It is essential that the candidate has a passion for film and emerging technologies, including being on top of the latest news and developments
  • Must be able to organise and prioritise work, prepare and present written and oral reports and presentations
  • Clear/concise communication skills (oral and written). Able to communicate effectively at all levels internally and externally
  • Capable of creating and delivering powerful and high-quality presentations for both internal and external meetings
  • Computer literacy mandatory, with excellent Outlook, Excel and PowerPoint skills necessary
  • Good business and mathematical skills
  • High interest in technological developments in the digital space
  • Ability to take initiative, work pro-actively with limited supervision in a pressured environment
  • Undergraduate degree preferred
30

Marketing Analyst Resume Examples & Samples

  • Provides support to the team by implementing strategic marketing plans and initiatives to meet business goals nationally, regionally and within industries
  • Plan for and support high-profile customer events, including idea generation, logistics support, venue selection and management, budget management, internal/external communications, etc
  • Collaborate with various functional areas and firm partners (Digital and Creative Services, Communications, Corporate Meetings and Events) to manage events, create invitations, advertisements and other client-facing marketing materials
  • Engage with other lines of business (i.e. Corporate and Investment Bank, Private Bank, Middle Market, etc.) to ensure market connectivity and coordination
  • Work with the Communications team on internal and client-facing communications, including web-based communications
  • Provide support in researching media, sponsorship and other awareness opportunities
  • Maintain marketing budget with ongoing monitoring and reporting
  • Collect and manage data on marketing metrics and present findings to the team on a regular basis
  • Share synergies and best practices across markets and other lines of business
  • Provide training and guidance to the markets on how to extend best practices in marketing throughout their markets and how to use central marketing tools
  • Communicate weekly marketing updates to the business
31

Marketing Analyst Resume Examples & Samples

  • Works directly with internal, cross-functional teams and department leadership to develop and execute marketing research plans to provide information and insight
  • Analyzes data and uses various methods to reports findings to appropriate team members or clients
  • Maintains and publishes summary reports of key market facts/ findings
  • Makes suggestions on research software for local markets
  • Coordinates the creation of all research materials
32

Marketing Analyst Resume Examples & Samples

  • Identify, model, and evaluate opportunities to improve customer acquisition and retention
  • Understand customer behavior and use that to inform how our platform can deliver the best experience to each customer segment
  • Use customer centric data analysis, data visualization, segmentation and predictive modeling methods to find opportunities and drive decision-making
  • Work with upper management to identify multi-million dollar opportunities, model and evaluate potential large-scale initiatives, and facilitate data-driven decision-making
  • Identify key metrics on which to evaluate marketing performance and build out reports and dashboards to surface these business-critical KPIs and trends
  • Partner with Business Intelligence and technical analysts in improving data infrastructure and maximizing data integrity
  • 4+ Years working with customer and marketing analytics
33

Marketing Analyst Resume Examples & Samples

  • Education: Bachelor's Degree
  • Years’ Experience: 4-6
  • Strong marketing knowledge and strong analytical skills (ability to identify trends, tendencies, forecast, etc.)
  • Experience with promotions
  • Ability to analyze research results
  • Flexible and creative thinker with the ability to define business tradeoffs, generate out-of-the-box solutions, manage uncertainty
  • Quantitative approach: easiness to work with numbers, capacity to develop complex spreadsheets, simulations etc
  • Strong written and in-person communication skills, including ability to develop business requirements, stakeholder documents, and other key communications
  • Extensive knowledge of Microsoft Office Excel, Power Point and Word
  • Presentation skills (Written)
  • Strong interpersonal skills (ability to interact with several teams simultaneously)
  • Negotiation capability
  • Ability to handle multiple tasks at once
  • Good logical skills
34

Marketing Analyst Resume Examples & Samples

  • Synthesize data and apply quantitative methods across multiple sources to analyze sales channel performance within standard report sets as well as ad hoc requests from stakeholders. Includes the use of TWC proprietary databases and reporting tools, as well as tools such as MicroStrategy, Tableau, SAS and other cable industry software platforms. Advanced MS Excel and MS Office skills required
  • Create and deliver analysis and reports that effectively communicate key business performance metrics and insights to senior level management and cross-functional partners
  • Maintain data integrity and standardization across multiple databases and sources, including internal databases and corporate tools. Take the lead on identifying issues and resolving data discrepancies
  • Partner with functional Sales, Marketing and Operations teams as needed to deliver insights and analysis from multiple data sources. This includes the ability to comprehend initial analysis requests, and also recognize the need for additional data to provide stakeholders with a more complete picture of performance drivers and underlying insights beyond the original request
35

Marketing Analyst Resume Examples & Samples

  • Partner with segment, product, and channel managers to articulate campaign objectives and expected results. Use sophisticated analytics, including factorial and time series analysis, to develop test designs consistent with learning agenda, statistical requirements, financial and operational constraints
  • Translate business goals into technical requirements, leverage multiple data sources and apply advanced querying and data aggregation techniques to quantify each initiative in terms of targeted audience, corresponding accounts, and balances
  • Document selection criteria, targeting methodology, target audience profiles, and financial assumptions; and communicate them to modeling, list, channel & analysis teams
  • Monitor program execution and report deviations (e.g., delayed launch, reduced volumes, increased incentive or modified creative) and competing offers that may impact test results or business objectives. Compile relevant metrics to provide input into on-going budget forecasts
  • 4-year degree, or its equivalent, in a business or mathematical curriculum, preferably finance, economics or statistics
  • A strong knowledge of descriptive analytic techniques with experience working with SAS, SQL, Business Objects, Excel, and large data sets
  • Knowledge of visualization techniques for data analysis and presentation
  • Excellent written & verbal communication skills that allow clear and concise presentation of conclusions and recommendations to a variety of business audiences
  • Able to manage multiple concurrent projects in a fast-paced environment
  • Able to work independently and in a team environment
  • MBA or Masters Degree with a quantitative focus
  • Familiarity with design of experiment methods and time series analysis
  • SAS Base and/or Advanced Certification
  • Work experience in the financial sector or other business environment
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Marketing Analyst Resume Examples & Samples

  • Own execution of product set up and launch tasks including, but not limited to: pricing, packaging specifications, SAP data entry management, and selling material development
  • Provide critical analysis of marketplace and product line performance with insights from shipment & POS data as well as varied Consumer Insights resources
  • Drive execution of “made-to-order” product line for key retail partners by coordinating with Sales, Product Planning, and other internal stakeholders
  • Coordinate development & execution of marketing programs and creative collateral for various retail partners
  • Work closely with Marketing Manager to address ongoing as well as ad-hoc information/reporting requests from Senior Management as well as other internal/external stakeholders
  • Manage & track marketing spend with responsibility for invoice routing and monthly/quarterly reporting
  • Other marketing related projects and assigned duties as directed by Marketing Manager
  • 1 to 4 yrs work related experience preferred
  • Excellent oral and written communication skills, strong analytical skills and organizational skills
  • Keen attention to detail is a must
  • Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred
37

Marketing Analyst Resume Examples & Samples

  • Receive and fulfill requests for highly visible, strategic promotional/marketing support (campaigns, flyers, presentations, postcards, etc.) from bank businesses and departments
  • Prepare, produce and implement various marketing support materials
  • Assist in the design of market research projects and in the determination of the effectiveness of advertising campaigns, promotions and public relation activities
  • Collect, evaluate and analyze data on customers, competitors, and product and services market conditions to estimate market penetration and make recommendations to senior management
  • Identify potential marketing opportunities within the Commercial Bank
  • Serve as Commercial Marketing liaison for other areas of the bank
  • Maintain external relationships with vendors and industry business associations
  • Perform other related assignments as requested by management
  • 2 years marketing experience
  • Copy writing experience
  • Knowledge of Microsoft Office products, InDesign, Photoshop and Adobe software programs
  • Basic graphic design knowledge
  • Wide knowledge base of a variety of marketing tactics/vehicles
  • Creative, self-starter that is consistently able to meet deadlines in a fast-paced environment
38

Marketing Analyst Resume Examples & Samples

  • Comfortable using Salesfore.com for the purpose of updating contacts / working knowledge
  • Adept at using Microsoft Excel to sort large lists and extract data
  • Adept at using online search engines, contact databases, etc
  • Comfortable contacting third parties
39

Marketing Analyst Resume Examples & Samples

  • Setting up the merchant reporting tool to offer the single version of the truth in terms of merchant definition and understanding spend and revenue metrics for Top 300 merchants
  • Working with IT on development and teams across Card, Retail Bank and Commerce Solutions in fine tuning the definitions of the merchant DBAs
  • Craft logic to leverage synergies between issuing and acquiring data to link transactions
  • 3-5 years of experience in data mining and analysis in retail, direct marketing, or other consumer-oriented business with large customer databases
  • Strong analytical skills and hands on knowledge of SAS/SQL programming
  • Ability to use business judgment to guide analysis, draws implications from analysis, and synthesize into clear communications
  • Strong written and oral presentation skills, including the ability to convey complex information simply and clearly to senior business leaders
  • BS or MS in a quantitative discipline such as Statistics, Economics, Math, Operations Research or Engineering preferred
40

Marketing Analyst Resume Examples & Samples

  • Implement strategic marketing plans and initiatives to support business goals in the region
  • Share synergies and best practices across markets
  • Manage the planning and oversee execution of events including: idea generation, venue selection, budget management, internal/external communications, etc. in partnership with local sales support teams
  • Promote thought leadership content sharing opportunities and manage streamlined distribution
  • Collaborate with the various functional areas of Commercial Banking Marketing (creative services, communications, etc.) to manage invitations, ad requests, collateral, etc
  • Engage with other lines of business and firm partners (i.e. Private Banking, MLTs, Government Relations, Philanthropy, etc.) to ensure market connectivity and coordination
  • Provide support of national initiatives and programs led by the MMBSI Marketing Manager
  • Communicate ongoing marketing updates to the sales teams through partnerships with local sales support teams
41

Marketing Analyst Resume Examples & Samples

  • Monitor and Analyze social media content to identify relevant pressing issues, threats, and opportunities, and developing succinct reports to inform stakeholders
  • Need to implement listening queries in social media measurement tools to monitor brand-specific online conversation in target relevant sites
  • Generate comprehensive standard reports / dashboards that visually represent KPIs and inform the stakeholders about potential areas of successes / failures
  • Excel at asking the right research questions and at unveiling significant patterns and correlations in large sets of data
  • Maintain familiarity with social media tools
  • Contribute to the creation of Assets and Frameworks
  • Very strong and demonstrated analytical skills
  • One or two areas of topical expertise (technology, geographic market, industry)
  • Preferred background in any of current priority industries viz. Banking & Financial Markets, Chemical & Petroleum, Electronics, Energy & Utilities, Government, Healthcare, Retail, Telecommunications, Transportation
  • Excellent interpersonal, communication, and presentation skills
  • Strong drive to achieve, learn
  • Demonstrated thought leadership
  • At least 4 years experience in Market Analysis
42

Marketing Analyst Resume Examples & Samples

  • 3+ years of related experience in Marketing and / or Sales analysis
  • Knowledgeable about Customer, Category, and Competitive & Reporting
  • Advanced knowledge and leveraging of syndicated data (Nielsen and/or IRI) to support Sales and Marketing initiatives
  • Consumer Packaged Goods (CPG) experience
  • Experience supporting retail initiatives in the Grocery, Drug, and / or Value (i.e., dollar stores) channels
  • Proficiency in Oracle platform
43

Marketing Analyst Resume Examples & Samples

  • Support the evolution of Visa's digital strategy under the direction of the Senior Director, Digital Marketing
  • Evaluate client initiatives success; participate in the report card process
  • Bachelor’s degree with 2+ years of relevant work experience
  • Agency management
  • Background in creative, technology, and project management
  • Strong general marketing knowledge with concentration on digital/social media marketing
  • Excellent communication skills both verbal and written in English and Spanish, Portuguese a plus
  • Experience in financial services industry and multinational organizations a plus
44

Marketing Analyst Resume Examples & Samples

  • Maintain and/or utilize predictive models to address business needs ranging from direct marketing response to customer attrition risk
  • Execute the development of campaigns and other work assignments, including project plan, target dates, design development, and other aspects
  • Design and execute new reporting, as needed
  • Identify and work with vendors to carry out campaigns and analysis projects, as well as obtain peer group performance metrics for campaign comparison
  • Design and execute reporting and analysis to support the BankÆs various regional affiliates
  • BachelorÆs degree in business, statistics, finance, economics, mathematics or related field. MBA preferred
  • Typically requires minimum of 5-7 years of database marketing with in-depth knowledge of campaign management and relational database experience. Experience with statistical modeling a plus
  • Significant experience with all steps in the analytic process including problem definition, hypothesis development, program design, results analysis, summarizing and presenting analytics in an executive-ready format
  • Solid acumen on strategic database marketing including the ability to write software code and build statistical models
  • In-depth knowledge of SAS, SQL and/or Affinium Campaign required
  • Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator
45

Marketing Analyst Resume Examples & Samples

  • Establishing and mesuring KPIs for marketing activities based on market business needs and established marketing objectives
  • Data colletion, validation, and trend anslysis on marketing spend, to develop MROI models
  • Analyzing Client Marketing programs and measure results based on Client's marketing objectives
  • Coordinate monthly fieldwork process for the Preferenec and Adverting Tracking Study in key LAC countries including review of materials to test by media vehicle
  • Work with media agency to provide post buy information to research vendors on a monthly basis and ensure country information needs are included in each questionnaires
  • Run preliminary results and tabulations for Brand Preference in key markets based on exisiting methodology
  • Analyze digtal investment and trends to measure effectiveness and efficiencies of the channel vs. traditional media
  • Consolidate competitive information from stakeholders, including agencies in order to analyze potential imapct on marleting plans and business drivers
  • Bachelors degree in business, marketing, finance, economics, or similar field required
  • 3-5 years of relevant experience, including datamining, marketing analytics or statistics
  • Fluent in English and Spanish (Portuguese desirable)
  • Excellent knowledge of PowerPoint, Excel and Word
  • Must be able to handle a wide variety of projects simultaneously
  • Good communication (written and verbal) skills
  • Teamwork, interpersonal & customer service skills
46

Marketing Analyst Resume Examples & Samples

  • Develop and implement tagging/ web analytics code to enable tracking of online properties; ensure relevant traffic and key performance metrics are captured in order to provide actionable insights; document all data standards and processes as appropriate and audit when necessary
  • Work with marketing teams to develop A/B and multivariate testing strategies to understand the online customer experience; develop and implement processes and procedures to regularly test, measure and improve online creative content
  • Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (Google Analytics, Adobe Social, Adobe Catalyst,…) and reporting/analysis platforms (Microstrategy, Tableau, SQL, Excel, …)
  • 5+ years business analysis experience with more than two years hands-on experience with web analytics required
  • Tag Management solutions knowledge a plus
  • Ad Serving platforms (Double Click, Ad Tech, Atlas, …) knowledge a plus
  • In depth knowledge of SQL and Excel; programming experience and knowledge of Tableau a plus
47

Marketing Analyst Resume Examples & Samples

  • Financial and Marketing driven analysis: Maintains/prepares brand supporting analytical data, SKU reports, gross margin analysis & seasonal sell-through reports, product flow charts, weekly and monthly reports
  • Planning: Creates/ updates on marketing analytical projects; plans related to brand responsibilities
  • Communication: Effectively organizes and executes communication with various functional areas regarding marketing analytical projects; programs and initiatives
  • Information request: Processing of analytical informational and other requests related to cross functional team and outside vendors
  • Analytical tracking and reporting: Track and monitor replenishments by account, PO, dozens, dollars and ship date
  • Inventory analysis: Manage and minimize excess inventory and other specifications within timelines
  • 1 to 4 yrs work related experience preferred. Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred
  • Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment. Keen attention to detail is a must
  • Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory
48

Marketing Analyst Resume Examples & Samples

  • Related University/College degree (B.A., B.Admin) or two (2)+ years work experience in Marketing, Communications, or supply-chain production environment
  • Proficient using MS Office (Excel, Word, PowerPoint) and Adobe Acrobat
  • Superior written and oral communication skills –tailor communication style to audience (executive, peers, vendors, internal clients, and more)
  • Excellent interpersonal skills with both internal and external partners and clients – constant status reporting and managing expectations
  • Proven ability to multi-task and prioritize on-the-fly in a fast-paced environment is an absolute must for success in this role
  • Excellent problem solving abilities, resourcefulness, creative-thinking
  • Flexibility to adapt to varying work assignments
  • Understanding of marketing and campaign production
  • Previous print/advertising and/or direct mail work experience and/or vendor management a definite asset
  • Agency coordination and/or project management
  • Experience in reviewing creative/copy and giving feedback to agency
  • Knowledge of MBNA's business objectives and products
  • Self-motivated individual with proven leadership skills
  • MS Project experience and user skills
  • Bilingual candidate is preferred
  • Digital marketing knowledge and skills, especially email
49

Marketing Analyst Resume Examples & Samples

  • Proven basic Office skills: Access, Excel, Word, & PowerPoint
  • Knowledge of marketing principles and trends related to online/ database marketing
  • Ability to handle large data sets, especially within Access & Excel
  • Experience with web analytics, such as Omniture
50

Marketing Analyst Resume Examples & Samples

  • Partnering with marketing and risk management teams to segment the customer base and recommend and execute targeted marketing campaigns
  • Completing ad-hoc programming tasks to help the business identify profitable customer behaviour and segments
  • Analysing the results of campaigns and other strategic marketing activities. Prepare recommendations arising from analysis findings
  • Timely and accurate delivery of a wide range of management reporting
  • Working with other team members to share expertise and to check quality of work
  • Be Degree Qualified in the areas of mathematics/statistics, data science, business and/or IT
  • Demonstrate experience with programming in Base SAS and SQL
  • Possess strong Analytical skills
  • Have the ability to work on numerous projects at one time
  • Take pride in delivering high quality analysis and results
  • Have a strong desire to learn
51

Marketing Analyst Resume Examples & Samples

  • Participate in the review of creative design and copy for assigned campaigns and tests by providing insights and recommendations in line with CIBC’s digital brand
  • Build and maintain knowledge of CIBC’s remote banking platforms and related systems
  • Monitor digital retail and banking industry and technology developments on a continuous basis, assessing the impact to CIBC’s digital marketing opportunities and initiatives
  • Contribute to feasibility assessments, business requirements, business cases and change requests critical to the evolution of Targeted Offer and digital marketing capabilities
  • Support the development and execution of Digital Channels’ Strategy & Project Release roadmap acting as Targeted Offer and/or ATM Mass Marketing business lead or subject matter expert
  • Develop and execute marketing plans that support CIBC digital channel enhancements
  • Support the training and development of the larger Digital Channels Sales & Strategy team
  • Personally contribute to training new hires
52

Marketing Analyst Resume Examples & Samples

  • Partner with stakeholders to understand their business objectives and develop measurement plans to a) link metrics to objectives, and b) drive better results by optimizing customer experiences
  • Utilize Business Intelligence query tools to analyze customer data
  • Evolve reporting capabilities through continuous initiative and partnership with BI teams, which includes partnering in developing requirements and testing. Partner with internal and external stakeholders to understand data needs, document requirements, and establish timelines for delivery
  • Continuously improve KPI reports, recurring and ad-hoc, dashboards, and analytics for key stakeholders. Proactively and concurrently work with BI teams to build out improved data capabilities and conduct regular updates with the business stakeholders to understand evolving internal needs
  • Provide actionable insights to marketing teams on campaign analysis, customer segmentation and profiling; expand real-time analytics practice for high profile campaigns and new product/ content launches
  • Analyze both behavioral and attitudinal data to better understand and improve customer engagement across the customer touchpoints
  • Lead analytics initiatives that bring together various groups to develop best practices and share learnings
  • Solid experience with Business Intelligence tools (e.g. Microstrategy, Business Objects) with a deep understanding of building custom ad hoc reports
  • Intermediate expertise with major web analytics reporting tools (such as Google Analytics and/or Adobe Analytics)
  • Solid experience with Microsoft Excel and PowerPoint
  • Excellent communication skills, both written and verbal, to convey a story using data. Actively participate in meetings
  • Outstanding attention to detail
  • Ability to look for, identify, and resolve data discrepancies
  • Ability to extract clear and actionable insights from data
  • Strong project management, multi-tasking and organizational skills are a must
  • Must have ability to maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment
  • Make prudent, timely decisions in relatively fast-paced situations
  • Problem-solve to optimize the entire suite of available data to best answer questions
  • Minimum of 2 years post-graduate experience in digital marketing and/or business analysis, including: web analytics, testing, behavioral analysis, surveys and market research
  • Working knowledge of statistics
  • Bachelor's Degree required, Masters Degree highly preferred
53

Marketing Analyst Resume Examples & Samples

  • Support client marketing project managers
  • Liaison between marketing data analytics teams
  • Coordinate data analytics requests for all campaigns (pre and post)
  • Incorporate Google Analytics into metrics/results reporting
  • Generate campaign lists in coordination with marketing PMs and program PMs
  • Secure post campaign data (Coordinate with internal team and external vendors to gather performance metrics following campaign deployment)
  • Update monthly metrics
  • Coordinate program materials and maintain inventory
  • Generate post campaign metrics reports in coordination with marketing and program PMs
  • Develop client facing program reporting presentations
  • Assist in campaign trafficking as necessary (Assist project managers with campaign development, as necessary, including creative development and vendor coordination)
  • 1+ years’ professional marketing and communications experience
  • Project management/support experience
  • Experience in data analytics and metrics reporting
  • Ability to interpret email, media and other marketing analytics as well as recognizing trends
  • Experience working or interning at a PR or advertising agency (involvement in promotions, PR or advertising projects, activities, or independent study during school is also a plus)
  • Knowledge of residential Energy Efficiency programs
  • Understanding of various communication channels and how they work (print and broadcast media, social media, media relations)
  • Experience working in a fast paced, multi-tasking environment
  • Experience with creative design in print and digital media
  • Strong motivation and adaptability to learn and understand new concepts and markets
  • Ability to effectively prioritize and manage multiple tasks to meet aggressive deadlines
  • Ability to work both independently and in a team-oriented, collaborative environment
  • Ability to produce quality work products with attention to detail
54

Marketing Analyst Resume Examples & Samples

  • Work with key stakeholders within Visa, including product and brand marketing, and key agencies to develop and execute credit and debit lifecycle marketing campaigns for issuers
  • Demonstrate innovation and creativity by recommending new ideas and solutions that drive platform development and evolution that align with client needs and Visa’s business including new campaign types, marketing channel innovation, targeting approaches, and business process improvements
  • Partner with peers in other functional areas (e.g., marketing, analytics, risk, business development) and across global regions to execute projects in ways that leverage the breadth and depth of Visa’s resources and to ensure emerging and existing Visa assets (data, analytics, tools, services, partnerships) are integrated into the VIMS platform as appropriate
  • Leverage industry and Visa data, market research, key learnings, and best practices to add value and deliver relevant insights and recommendations to the VIMS team and clients
  • Assist in definition of project scope and requirements to determine project viability and fiscal soundness
  • Support budget forecasting and management
  • 3+ years business experience, with majority in marketing or consulting roles that involved project management, marketing or business strategy, market research, innovation, product launches or planning
  • Experience collaborating with and managing agency partners and vendors
  • Experience managing credit lifecycle marketing campaigns, including acquisitions
  • Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
  • A high, self-defined standard of excellence and drive for continual improvement
  • Strong verbal and written communication skills, with expertise in PowerPoint
  • Some willingness to travel (less than 10% of the time)
55

Marketing Analyst Resume Examples & Samples

  • Develop measurable marketing insights that improve performance of marketing activities and campaigns
  • Perform campaign analysis including determining sales, lift and ROI to aid in the development of marketing strategies
  • Develop KPI's, dashboards and scorecards to track performance
  • Define and maintain metrics and benchmarks
  • Partner with business stakeholders to further enhance a culture of data-driven decision-making and adoption of best practices
  • Support Internal stakeholders on all marketing related analytics needs
  • Provide strategic, analytical and business process assistance
  • Deliver ongoing reports and key takeaways that deliver actionable outcomes
  • Lead development of senior management dashboards
  • Ensure data consolidation and validation is simplified and accurate
  • Effective and persuasive presentations (verbal and written) for project teams and business leaders
  • Degree in Business, Mathematics or another quantitative field from a globally reputable university
  • 0-5+ years of professional work experience in analytics
  • Exposure: Sports, Sales, Marketing
  • IT skills: Excellent MS Office
  • Proficiency with data management tools
  • Proven experience managing reporting, testing and targeting
  • Knowledge of marketing activities is a plus
  • Proven analytic skills, excellent judgment and ability to make recommendations and decisions
  • Outgoing and convincing, with an ability to communicate effectively at all levels
  • Able to operate in a collaborative, cross-functional environment
  • Passion for measurement
  • Demonstrated analytical and business capabilities in organizing, translating and presenting complex qualitative and quantitative information
56

Marketing Analyst Resume Examples & Samples

  • 1 to 4 years work related experience preferred. Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred
  • Excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment required
  • Computer skills, including a high-level proficiency in Excel, Word and Power Point is required
57

Marketing Analyst Resume Examples & Samples

  • Prepares reports by collecting, analyzing and summarizing information
  • Prepares marketing dashboards and business presentations that will be presented to internal stakeholders and external clients
  • Provide recommendations for campaign and program improvements
  • Append and validate additional datasource information to CRM data to increase customer understanding
  • Apply best practice KPI and reporting methodologies to presentation materials
  • Support Marketing team in presentation requirements
  • Clearly summarize data and key takeaways using graphical tools (Charts, Infographics, PowerPoints, Dashboards)
  • Bachelor’s degree in a related field or relevant equivalent experience
  • Minimum 3 years experience in marketing, sales support, and analytics
  • Strong presentation and visual reporting experience
  • Experience in creating and delivering marketing metrics-related reports
  • Understanding of Direct Marketing principals and best practices
  • High comfort level with KPIs, marketing metrics and financial definitions
  • Graphics software skills and CRM experience preferred
  • Strong qualitative and quantitative analysis skills
  • Strong Excel & PowerPoint skills essential
58

Marketing Analyst Resume Examples & Samples

  • Works closely with functional leads within Digital Marketing, Email Marketing, Social Media, and Event Marketing
  • Delivers impactful analyses with accuracy and timeliness
  • Provides business and customer insights based on data analysis and report/trend monitoring
  • Establishes standardized/streamlined reporting for event activity
  • Collaborates with Digital Marketing team to establish on-going reporting and analytics for email marketing
  • Solves problems by proactively thinking through approaches to the data or analysis based on the business questions or needed insight
  • Creatively identifies ways to aggregate data from various and often disparate sources
  • Participates as a collaborative team member, holding himself/herself and the team accountable
  • 3-5 years of applied analytics experience
  • 1-2 years experience with or exposure to digital marketing including search, display, social media and email marketing
  • Experience and understanding of how to evaluate marketing campaigns via Google Analytics
  • Experience in some or all of the following areas of marketing analysis: digital analytics, measurement, segmentation, and/or business intelligence
  • Proficient with SQL and SAS/SPSS or data mining tools
  • Excellent strategic and analytical thinking capability
59

Marketing Analyst Resume Examples & Samples

  • Offer insights: Analyze our channel performance (e.g. email, Facebook) and content performance and partner with our content strategy team to help grow reader engagement
  • Report what matters: Monitor channel performance daily to make sure we are successful
  • Test everything: Design and run experiments to help optimize channel performance
  • Inform strategy: Help craft our strategy to grow across new and emerging channels
  • Have 1-3 years of relevant work experience in a fast-paced, growing digital company
  • Extremely analytical
  • Expertise using Google Analytics and similar web reporting tools
  • Knowledge of Excel modeling plus fluency in Microsoft Word and Powerpoint
  • Exceptional interpersonal skills and experience working with cross-functional teams
  • Goal-oriented and self-motivated
  • Ability to handle pressure and work to deadlines
  • Organized and able to multitask efficiently
  • Interested in marketing and fashion, love the thrill of working at a start-up, and be clued in to new developments on the Internet
60

Marketing Analyst Resume Examples & Samples

  • The candidate will lead marketing projects for executive audience programs
  • Drive development cycle for direct mail project. Responsible for project management and delivery of quarterly DM program working in concert with regional marketing teams, customer reference and external agencies
  • Track production schedule, results and follow-up field motions. Responsible for setting up promotion in CRM, tracking and reporting
  • Proof-reading and editing of content and creative and sharing with extended team for review
  • Project manage event-centric projects
  • BS/BA in Business, Marketing, Communications or related field
  • Ability to prioritize projects in a fast pace environment
  • Effective verbal and interpersonal communication skills
  • Ability to handle multiple projects and deadlines in a fast-paced, collaborative environment
  • Positive, professional and enthusiastic “can-do” attitude with a passion to learn and grow
61

Marketing Analyst Resume Examples & Samples

  • Supports Senior Marketing Analyst + Mgr. CRM & Analytics on data needs to drive customer contact strategies and build customer segmentation plans
  • Assists in the development, maintenance, and publication of all customer, campaign, and ad-hoc reporting requests across brand + function.Assists in the development of presentations and executive reporting that clearly articulates findings and recommendations
  • Responsible for register campaign platform planning, execution, and analysis
  • Responsible for all barcode creation, table maintenance, and execution of discounts for all retail brands
  • Proficiency in database reporting tools, such as Business Objects and Tableau required
  • Strongly proficient in Microsoft Office Suite; Advanced Excel (pivot tables, vlookups) & PowerPoint Required
  • Strong project management ability; managing communication, timelines, defining clear objectives, and delivering key insights on analytical questions in a timely manner
  • Strong interpersonal skills- must enjoy working across multiple business units and functional areas to achieve goals
  • Familiarity with statistical analysis software such as SAS, SPSS, R preferred but not required
62

Marketing Analyst Resume Examples & Samples

  • Professionals in this role will assess and enable marketing performance. The ideal candidate will have the ability to gather and analyze data related to marketing campaigns, tactics and programs and relate that data to pipeline and business performance
  • The analyst will compile the data and information gained from the analysis into packages that they will present to regional marketing leaders around the world. The presentations will include observations based on the analysis performed, the data backing the observations, trending and comparison to average industry benchmarks, amongst other indicators
  • The analyst is expected to acquire subject matter expertise in IBM’s marketing structure, sales and opportunity management process, familiarity with the product lines and understand target markets thus providing more depth and insight to the analysis process
  • The analyst will also have opportunities to work on projects related to the New Work of Marketing where a data driven approach is used to drive an efficient digital strategy
  • The analyst will work with global marketing stakeholders. The timings will be regular India working hours, with flexibility required depending on geographic alignment
  • Familiarity with the digital modes of marketing; Ability to take on new challenges & to be proactive
  • Analytical & quantitative skills with proficiency in MS Excel & MS Powerpoint
  • Experience with concepts of sales stages, opportunity management process & pipeline metrics
  • Candidate must have a minimum of 65% throughout their academics
63

Marketing Analyst Resume Examples & Samples

  • Support the marketing team and the business in developing and executing its CRE marketing strategies
  • Work alongside the Marketing Resources team to create invitations, advertisements and other client-facing marketing materials (brochures, marketing sheets, presentations, web content)
  • Provide training and guidance to the markets on how to use central marketing tools and adherence to applicable marketing policies and procedures
  • Provide support with reporting needs to measure, track and share marketing metrics on an ongoing basis
  • Bachelor's degree; Minimum 3 years marketing experience; Real Estate and Commercial Banking experience a plus
  • Ability to deliver messages clearly and succinctly
  • Demonstrated skill in writing announcements, invitations and letters
  • Event planning experience
  • Ability to manage concurrent projects across businesses, functions and geographic locations while consistently meeting deadlines
  • Highly organized, detail oriented and proactive
  • Expertise with Excel (e.g. data manipulation and analysis, equations, etc.) and PowerPoint (creating and editing presentations)
64

Marketing Analyst Resume Examples & Samples

  • (70%) Campaign Reporting
  • Bachelor’s degree in Marketing, Communications, Public Relations, English or related field
  • Master’s Degree in Marketing or Communications
  • Certifications in Marketing Data Analysis, Statistics or similar
  • 3-5 years Marketing/Communications experience
  • Excellent analytical skills (data analytics)
  • Proficiency in Excel, PowerPoint, Word
  • Public Relations or Corporate Communications experience/knowledge
65

Marketing Analyst Resume Examples & Samples

  • Work closely with the Head of Worldwide Television Brand Marketing to support the strategic development and analysis of marketing plans, series viewership and consumer consumption
  • Collaborate with global Distribution partners, domestic and international Marketing teams and cross-functional studio teams such as Interactive Gaming and Consumer Products to collect information to feed into analysis and share back appropriate findings
  • Own, monitor and continuously update standardized analysis and issue reports to executives, as well as conduct ad hoc analysis as needed
  • Conduct post-mortem analysis on new series and season launches as well as special one-time efforts
  • Identify trends and evolve reports to insights, recommendations and actionable next steps
  • Integrate disparate data sources which capture performance of online and offline media to tell an overall franchise property story to internal and external partners
  • Minimum 4-6 years professional experience in entertainment / television marketing analysis or related field
  • Adept data analyzer, informed problem solver and strong communicator
  • Familiarity with standardized broadcaster ratings and a wide range of consumer research approaches
  • Familiarity with Google analytics and web analytics tools
  • An Excel master as well as excellent computer skills (Powerpoint, Word)
  • Ability to build credibility and collaborate with internal cross-functional stakeholders and external partners
  • Adept at navigating a segmented and rapid-paced organization while possessing a positive can-do attitude with strong initiative and follow through
  • Must be detail-oriented and proactive with excellent organizational, problem-solving and people skills
  • Outstanding written and oral communication and presentation skills
  • Ability to multi-task and prioritize project workflow
  • Ability to shift between “big picture” strategic thinking to “roll up your sleeves” tactical executions
  • A passion for entertainment and interest in animated television and kid pop culture
  • Bachelor degree in analytical or related area; MBA a plus
66

Marketing Analyst Resume Examples & Samples

  • Bachelor’s Degree: coursework in math, accounting, computer science, marketing, or other relevant field
  • Programming experience highly desirable
  • Exceptional written, oral, and interpersonal communication skills
67

Marketing Analyst Resume Examples & Samples

  • 3-5 years’ experience, preferably in the consumer goods/beverages industry
  • Demonstrated experience and skills in data analysis & problem solving
  • Ability to draw insights and actions from data and communicate appropriately at all management levels
  • Demonstrated experience and knowledge of business issues and revenue and profit impact beyond data collection and analytical knowledge
  • Strong work ethic. Adaptable and willing to work flexible hours to meet deadlines
  • Ability to prioritize the workload and balance competing demands
  • Advanced spreadsheet skills required. Proficient in Excel and Access
  • Comfortable working with databases and large data sets
  • Skilled in Microsoft Office applications, including Word and PowerPoint
  • Knowledge of syndicated marketplace information & data (e.g., Nielsen)
  • Proficient in statistical techniques, data modeling and scenario building
68

Marketing Analyst Resume Examples & Samples

  • 6+ months of working with Marketing materials
  • Bachelor's Degree in Accounting, Economics, Finance, Marketing and/or a related field
  • Client Service background
69

Marketing Analyst Resume Examples & Samples

  • Previous experience and proficiency with Salesforce, Pardot (marketing automation tool), and Google Analytics is strongly preferred
  • Excellent writing and editing skills, including promotional materials, landing pages, emails, and other marketing materials
  • Ability to manage multiple tasks and work effectively in high paced environment with highly motivated professionals
  • Working knowledge of HTML/CSS
  • Self-starter and ability to work in collaborative efforts in a team environment
  • Proficiency with computer software including MS Word, PowerPoint, Excel and Outlook
  • Proven ability to work independently, manage own priorities and schedule, and meet deadlines
  • Bachelor of Arts
  • 2+ years focused on email marketing
  • WordPress, TrackMaven and Contently experience is a plus
  • Prior experience with designing and arranging website content - Prior health insurance industry experience
70

Marketing Analyst Resume Examples & Samples

  • Make recommendations that can increase product sales
  • Lead partner marketing materials through required legal, compliance and regulatory review processes
  • Prepare written market analyses that will help determine creative marketing solutions that will include appropriate uses of media and advertising
  • May manage vendor relationships with advertisers and media
  • Excellent organizational skills to track report and manage high volumes and multiple priorities in various stages of development, as well as resourcefulness/business acumen in trouble-shooting
  • A professional with polished communication skills to deal with important partners in navigating complex processes
  • Experience with marketing materials development, the health insurance industry and related compliance requirements, as well as Microsoft Office suite would be beneficial. Adobe is a plus
  • Excellent proofreading skills
71

Marketing Analyst Resume Examples & Samples

  • Bachelor's degree in communications, marketing, public relations or related field
  • 1+years of experience with marketing, communications and/or public relations
  • Ability to obtain and maintain a federal security clearance
  • 2+ years of professional marketing, communications and/or public relations experience
  • Ability to quickly grasp and explain technical ideas in easy-to-understand language
  • Experience developing educational and outreach materials
  • Experience multi-tasking and working in a fast-paced environment
  • Experience working with an IT-oriented organization or understanding of Information Technology systems, software development processes and cybersecurity practices
  • Experience managing website content using Microsoft SharePoint 2010 or higher
  • Superior verbal and interpersonal skills including courtesy, professionalism, and cooperative attitude
  • Detail oriented and precise work ethic
  • Responsiveness to editorial feedback
  • Team player with a focus on collaboration
  • Can-do attitude and willingness to jump in where needed
  • Willingness to travel occasionally
72

Marketing Analyst Resume Examples & Samples

  • 2 years+ experience in marketing or applicable field
  • Strong excel, quantitative and analytical skills required
  • Creative problem solver with attention to detail
  • Prior Direct Marketing experience preferred
  • Experience using business intelligence tools a plus (BRIO, TOAD, etc...)
  • Team player with strong work ethic
73

Marketing Analyst Resume Examples & Samples

  • Assist in planning for and support of customer events, including logistics support, venue management, internal/external communications, list management and reporting, etc
  • Daily interactions with bankers to manage and execute personalized marketing campaigns
  • Work alongside the Marketing Resources team to create invitations, advertisements and other client-facing marketing materials
  • Ability to multi-task in a fast-paced environment, and strong time management skills
  • Experience with Excel (e.g. data manipulation and analysis, equations, etc.) and PowerPoint (creating and editing presentations)
  • Strong work ethic and high degree of professionalism and flexibility
74

Marketing Analyst Resume Examples & Samples

  • Support business objectives in making strategic data-related decisions by analyzing, managing, and reporting data
  • Create analysis that that informs critical strategic decisions
  • Works with team and stakeholders to identify key business issues
  • Use SAS and SQL for delivering data , synthesizing analysis and developing key marketing and customer insights to meet business objectives
  • Design and execute complex analytics projects that involve data collection and analysis
  • Contribute to problem solving, process design, and analytical report development
  • Identify and monitor competitors and research market conditions or changes in the industry that may affect sales
  • Facilitates and maintains relationships with third party data providers
  • Designs, develops, and implements marketing programs and/or pricing strategies to support the organizations products and services
  • Support the design and analysis of direct marketing campaigns and tests
  • Collaborates with creative and merchandising departments in production of marketing vehicles targeting the market segment
  • Assist in improving/building our online presence and brand awareness through the use of social networks, blogs, and online search optimization
  • Bachelor’s degree in business, mathematics, marketing or similar analytical area and 1-2 years of relevant experience, advanced degree a plus
  • Must have strong statistical background and proven analytical skills required
  • Must have Knowledge of elementary computer programming required
  • Demonstrated data mapping experience
  • Must have working knowledge of forecasting techniques and methodologies required
  • Must be proficient in spreadsheet applications
  • Must have the ability to work effectively as a team player in a fast-paced environment
  • Must possess strong intellectual curiosity; must be able to think critically and strategically
  • Must be able to think about a problem, hypothesize solutions and dig into the data to figure things out
75

Marketing Analyst Resume Examples & Samples

  • Work with key stakeholders across the business to enhance and automate business reporting
  • Work with senior executive management to develop strategic business presentations and communications
  • Key industry tracking, competitive analysis
  • Competitive quarterly earnings tracking and analysis
  • Support the strategic planning process
  • Strategic project due diligence and analysis
76

Marketing Analyst Resume Examples & Samples

  • Provide actionable insights to Nordstromrack.com | HauteLook Marketing through data analytics and synthesize results into succinct presentations that aid senior management in decision making
  • Collect data to analyze, execute and evaluate relationships and acquisition marketing campaigns
  • Dive deep into complex business problems and provide insights into acquisition and demand patterns through hypothesis testing
  • Create targeting and segmentation schemes to optimize marketing spend
  • Support BI reporting, marketing execution and ad hoc analysis
  • Support analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiments, and data mining
  • Utilize SQL/SAS or other relevant statistical tools for data mining and predictive analytics
  • Reconcile divergent demands of multiple stakeholders in a fast work environment
  • Bachelor’s degree in marketing, statistics, math, operations research or related quantitative discipline; advanced quantitative degree preferred
  • 2+ years’ experience using SAS/SQL/R (or equivalent) programming languages required
  • 2+ years’ experience analyzing data, drawing conclusions and making recommendations
  • Ability to demonstrate analytical and problem-solving skills
  • Ability to be flexible and work in fast paced and dynamic organization
  • Clear and effective written and verbal communication and strong interpersonal skills
77

Marketing Analyst Resume Examples & Samples

  • MIS reporting
  • MS office
  • VBA , Macros
  • Proven communication skills
  • Experience in client handling
78

Marketing Analyst Resume Examples & Samples

  • Conduct extensive analysis of pricing functionality and settings as well as customer behavior related to pricing to improve existing strategies and policies using advanced research, programming, and quantitative skills
  • Prepare and present analysis and recommendations
  • Assist in making recommendations on specific Business related objectives including pricing related ISTAR corrections
  • Bachelor's degree in a quantitative discipline (ex. statistics, applied economics, finance, mathematics, computer science). Master’s degree preferred
  • Strong analytical, technical, and statistical skills with proven ability to process vast amounts of data into meaningful information; must have business sense and quantitative skills to analyze and interpret trends and opportunities
  • Minimum 1-2 years analytical or equivalent experience required including 1-2 years of financial industry experience, preferably in a credit card environment
  • Solid SAS, Unix, and SQL programming skills; computer proficiency in data query tools and MS Office
79

Marketing Analyst Resume Examples & Samples

  • Develop and maintain positive and productive working relationships with digital marketing teams and agencies
  • Manage analytic support for one or more marketing channels (search, email, display, affiliate, social)
  • Develop marketing measurement programs, reports and dashboards
  • Perform ad-hoc analysis and bring actionable insights to marketing partners
  • Develop and maintain program level performance and budget forecasts
  • Drive marketing efficiency while helping to enhance the consumer experience
  • Develop marketing testing programs including experiment design and evaluation
  • Partner with other analytic functions to share best practices and develop innovative analytic practices
  • 1-3 years of relevant experience preferable with a retail or consumer goods manufacturer
  • Highly analytical with a demonstrated track record of turning data into actionable insights
  • Demonstrated track record of increasing the performance and efficiency of digital marketing program driving material increases in profit contribution
  • Excellent communication skills and the ability to communicate technical concepts to business partners and executives
  • Experience with digital marketing, email, social and web analytic tools
  • Excellent understanding of marketing measurement techniques with a strong technical acumen
  • Ability to take large data sets and summarize down to actionable insights
  • Proficiency in Excel and familiarity with advanced functions
  • Preferred experience with large database and statistical tools (SQL, SAS, SPSS, Etc.)
  • Familiarity with big data concepts and tools
  • Familiarity with statistics and experience with experiment design, sampling and test evaluation
  • Familiarity with marketing attribution models
  • Self-Directed and ability to manage multiple projects and multiple competing priorities
  • Bachelors degree or commensurate work experience in related field
80

Marketing Analyst Resume Examples & Samples

  • Bachelor’s Degree in Engineering, Marketing, Statistics from an accredited university or college
  • Minimum of 3 years of experience in Strategic Marketing, Market Research, Product Marketing or Region Marketing, Customer Insights or Data Science function, Sales operations
  • Basic understanding of market research techniques and statistical analysis
  • Demonstrated skills in ability to interpret large amounts of data and manage multiple projects successfully
  • Strong analytical skills, critical thinking skills and attention to detail
  • Driven change agent with bias for action
  • Ability to work in highly matrixed, cross-functional and cross-cultural teams
  • Current knowledge of the energy industry Knowledge Gas and Steam Plants and their assets: Gas turbine, steam turbine, generator, boilers / HRSG and balance of plant
  • Prior B2B Marketing experience
81

Marketing Analyst Resume Examples & Samples

  • Responsible for detail analysis of pipeline on a weekly basis, reporting changes, updates, weekly reports with improvements and suggestions (Deliver on a weekly basis: Pipeline reports by EBU / ESU , Winpath weekly changes, pipeline movements & standard reports )
  • Represent LA IOT in the Analytics & Data Discipline. Sustain and advocate data-driven initiatives and permanently seeks to improve results optimize processes
  • Ensures that Response Scoring Flowcharts are set up properly and monitors responses are flowing to LDRs
  • Understands the end-to-end (digital) marketing funnel including the underlying data and KPIs and provides advice to the campaign manager, digital strategist (including specific web metrics and KPIs)
  • 3 Years experience - Marketing Analyst
  • Excel
  • Standard Reports
  • Sunrise, Beckon and Overall digital dashboard
82

Marketing Analyst Resume Examples & Samples

  • Analytical and financial skills
  • Ability to manage multiple projects simultaneously with a high degree of attention to detail and accuracy
  • Ability to interact cross functionally with internal partners and external vendors
  • Ability to clearly articulate results and make internal recommendations
83

Marketing Analyst Resume Examples & Samples

  • Design and execute measurement and reporting to analyze program performance
  • Provide insights into our client data through quarterly reviews, campaign analysis, dashboards, and testing
  • Produce strong communications about database marketing for technical and non-technical audiences
  • Assist client and account team with strategic planning processes
  • Provide analytical data services to client and account team
  • Support peers with code peer reviews and writing queries to audit campaigns and/or analysis
  • Three or more years related experience in marketing analytics or operations, or
  • Master’s degree in related field plus one year relevant experience
  • Three or more years hands-on experience with SQL or SAS or related database tools
  • Experience developing and/or documenting project requirements, code and processes
  • Superior analytical skills with emphasis on logical and practical solutions to problem solving
  • Acumen on strategic database marketing, easily picks up new technology, analytical problem-solver, and creative/curious thinker
  • Exceptional attention to detail, verbal/written communication and interpersonal skills
  • Results-oriented, self-motivated, and able to function independently
84

Marketing Analyst Resume Examples & Samples

  • Plan marketing strategies and branding objectives for certain product focus
  • Expand product solutions and offerings, also provide best service (including after sales service) to customer
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
  • Prepare and adhere to P & L budgets
  • Oversee creation and delivery of advertisements, other marketing materials, and expand the access to 3M products
  • Ensure brand messages are consistent, and all marketing program are executed and implemented 100% by sales team
  • Gather, meet and analyze customer insight, including competitor activity
  • Growth of market share through new product launches and penetration of existing customer
  • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
  • Develop and lead a marketing activity that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader
  • Build strong collaboration with distributor or channel to ensure stock availability
  • Build strong collaboration with planner and supply chain to ensure forecasting process are in place and all product 100% fulfillment
  • Minimum Bachelor degree in business, medical, biology, pharmacy, or related field
  • Experience in marketing function at least 2 years in pharmacy or medical devices
  • Have strategic thinking and creativity
  • Strong interpersonal, communication and presentation skill with mature manner
  • Be able to work independently as well as good team player
  • Have winning mindset
  • Strong analytical thinking and experience in handling hospital business
  • Proficient in English is a must
  • Excellent in presentation skill
  • Flexibility: You might have to work long hours, nights or weekends
  • Experienced in multinational company
85

Marketing Analyst Resume Examples & Samples

  • Sales data
  • Market information
  • Competitive marketing data
  • Product plans
  • Campaign strategy/media plan
  • Find paths to growth and eventually
86

Marketing Analyst Resume Examples & Samples

  • Define digital strategy for AOP, key campaigns, ongoing communication and social media community management in collaboration with D3 Creative Team, Insights & Analytics, Programmatic, CEM and other internal and external partners
  • Lead alignment of creative briefs, key insights, media plans and KPI's in collaboration with brand partners, and development of internal creative briefs
  • Partner with the D3 creative team to concept, build and execute key campaign activations
  • Partner with vendors and platforms to embrace new tools, technologies and approaches to continuously improve brand performance and implement best practices across the D3 team
  • Lead reporting for key campaigns including share-outs with brand teams in partnership with community managers, internal tools, and third party listening platforms to inform future campaign optimization and strategy
  • Lead development of internal creative briefs and supporting insights
  • Serve as the primary point of contact for key brand stakeholders, partner agencies, and third party vendors (when relevant)
  • Provide proactive account leadership internally to drive the most efficient and effective results
  • Overall coordination of agency workflow & project-related communications
  • Develop program timelines and provide updates on project progress through scheduled status meetings and meeting tracker
  • Lead development and approval of client presentations
  • Manage D3 budget
  • Ability to build relationships, trust and credibility with the creative and brand teams, and ultimately motivate and guide them to great work
  • Balance of strong analytical and creative/innovative thinking skills
  • Digital creative, agency management and production experience preferred
  • Calm, collected in the face of challenges. Upbeat, positive energy
  • Good listener and builder, with a willingness to learn and empathize with a descending opinion
  • Bachelor's degree required; BBA Preferred
  • Experience in marketing, advertising, digital media, promotions
  • 2-3 years experience in marketing / consumer goods
87

Marketing Analyst Resume Examples & Samples

  • Supports Project Manager and Cross-functional team during the Projects Development with dull understanding of the process based on the priorities defined and the strategy for the category
  • Lead Project planning (MS Project), follow up, and daily management, including Risks Assessment and Issue troubleshooting
  • Lead Small/Medium Projects
  • Support & Defrief - Bi-weekly Project status and Next Steps Meeting with Cross-functional Team to achieve product delivery on time
  • Track & Generate Project - Status weekly Reports & Summary report for Executive Committee
  • Support Project Gate approval documents, exit criteria and Hurdles based on MF team inputs
  • Support Team communication to achieve Project Goals
  • Upload 100% Innovation in Accolade (Innovation Software) including key deliverables. & making sure Regional Monthly audit is above 95% + of compliance
  • Supports Innovation metrics processing monthly, quarterly and annually by assuring Business unit input and quality information , and consolidation and support the Process Feedback
  • Support Stage Gate Analyst support Finance to input the financial report and Build the Process Report as follows
  • Support Training program articulation and "train the training sessions"
  • Support Communication plan and respective Site updates
  • Update MS Project Template is updated including new Organizational processes
  • College Degree in Industrial Engineering/BIS/Administration
  • Fluency in English and Spanish required
  • Proficient use of MS project
  • Experience in new product development and project leadership skills
  • Successful handling of complex situations/projects in a multi-functional/multi-cultural/multi-country environment
  • Full Knowledge and comprehension of the Stage Gate process, Cheetah Management, Hurdles and KPIs Management in Manufacturing Goods Company.+3 years
  • Process management expertise
  • Auto-motivated for continuous improvement
  • Drive for Results and Analytical driven person
  • Ability to operate within a X-functional matrix on international
  • High tolerance to stress, organized
  • Structured, Proactive and multi-tasking
  • Highly responsible
  • Good negotiation and influencing skills
  • Interpersonal skills
  • Problem Solving skills
  • Empathic and open minded to work with different work profiles
  • Team work person
  • PMP ( Project Management Professional) Certified a plus
  • Deep knowledge of PepsiCo's Make/Move/Sell capability
  • Knowledge of ideation & consumer insights preferred
88

Marketing Analyst Resume Examples & Samples

  • Build brand recognition and awareness of OIC and its educational offerings through the execution of campaigns that target retail, financial advisor and institutional markets
  • Plan and produce assets in support of OIC’s digital media education program
  • Write and edit OIC marketing and educational material, including but not limited to, brochures, marketing materials, presentations and digital content across multiple channels
  • Produce and market OIC’s webinar program
  • Execute strategy used to enhance OIC database and email marketing capabilities
  • Provide day-to day support for OIC field resources
  • Support industry conference planning as needed
  • Manage day-to-day relationships with external vendor(s) as applicable
  • Supervise projects assigned to department intern and staff support for field resources
  • Strong organizational skills with an ability to prioritize multiple tasks and meet deadlines successfully
  • Strong understanding of digital and print production processes
  • Strong presentation voice and confidence speaking in public settings
  • Strong understanding of customer database management and email marketing
  • Experience working on advertising campaigns and/or familiarity working with an advertising agency
  • Exceptional verbal/written communication skills to be able to articulate ideas clearly and concisely
  • Ability to work collaboratively with team members within and outside of the department
  • Ability to work with external vendors and coordinate their efforts towards the successful completion of assigned project(s)
  • Securities industry knowledge preferred
  • Proven proficiency with using Adobe Creative Suite specifically InDesign, Photoshop, and Dreamweaver
  • Strong proficiency with Premiere or comparable video editing software
  • Strong knowledge of Mail Chimp or equivalent email marketing service
  • Working knowledge of analytics and metrics preferred (i.e. Omniture/Google Analytics)
  • Familiarity with Salesforce platform is a plus
  • Bachelor’s degree in any field; with a concentration in Marketing, Integrated Marketing Communications or English preferred
  • 3-5 or more years in a marketing environment, preferably within professional services
  • 3 or more years’ business writing and editing experience
89

Marketing Analyst Resume Examples & Samples

  • *EXPERIENCE NEEDED**
  • Strong Omniture (adobe analytics/site catalyst) experience a MUST
  • Test & Target
  • DTM
  • 4-8 years of experience in business analytics, data analytics and/or marketing analytics
  • Proficient with analysis and reporting tools (Adobe Analytics Suite, Cognos, Excel, PowerPoint, SPSS, GA)
  • Excellent verbal skills are required. Must be able to communicate the key features of complex data analysis in an easy to understand manner to peers of all sophistication levels
  • Must be able to handle multiple assignments simultaneously while adhering to tight deadlines
  • Ability to extract findings from analysis and formulate and communicate short and long-range marketing and business suggestions that support or modify the overall strategic direction
  • Experienced and trustworthy spokesperson for the company. Able to navigate difficult customer experiences and online issues with forethought and consideration
  • Ability to work well independently as well as with a team
  • Proactive and forward thinking – initiates ideas and strategies
  • Ability to work as part of a creative and results-oriented team
  • Ability to establish and maintain effective working relationships with clients, vendors, and staff
  • Must be able to travel 5% of time
  • Must be able to lift 20 lbs
90

Marketing Analyst Resume Examples & Samples

  • Graduation from an accredited college or university with a bachelor’s degree in new media, marketing, communications, statistics, mathematics or a closely related field
  • Two years of experience in consumer marketing focused on analytics, including proficiency in SQL or a closely related structured query language for relational database management systems
  • Master’s degree in new media, marketing, communications, statistics, mathematics or a closely related field
  • Marketing or strategy consulting background
  • Experince using data and analytics to benchmark and measure performance of branding, marketing and loyalty programs
  • Experience using Salesforce, Hubspot and Marketing Cloud
  • Experience developing and presenting marketing analytics, goals achievement, strategies and budget/forecast to senior management/executives
  • Project management abilities for small to medium size projects, and managing multiple projects simultaneously
  • Proficiency with data modeling for customer segmentation and marketing strategy execution
  • Proficiency in developing and presenting marketing analytics, goals achievement, strategies and budget/forecast to senior management/executives
  • Proven experience developing analytics and reporting results with analytics tools and Microsoft Office products, especially Excel
  • Knowledge of Salesforce, Hubspot and Marketing Cloud
  • Proficiency in R, SAS, and SPSS
  • Experience using data and analytics to benchmark and measure performance of branding, marketing and loyalty programs
  • Consumer behavior analytics experience
  • Familiarity with web-tracking performance tools and metrics (Omniture, site tagging, etc.)
91

Marketing Analyst Resume Examples & Samples

  • Loves data – creates quantitative studies, interprets and mines existing data to create actionable insights
  • Stays on top of emerging research trends and analytic tools (social listening, Google analytics, Omniture/Adobe Site Catalyst, survey monkey/qualtrics, etc.)
  • Translate the results of analysis into easily understood presentations
  • Work with team to track and analyze customer behavior, industry trends as well as other identified metrics
  • Perform exploratory data analyzes to better understand clients’ audiences, clients and industry trends and present findings to both technical and non-technical audiences
  • Develop and maintain ongoing research and reporting on segment trends/emerging trends/ competitive trends
  • Develop quantitative methodologies, develop and execute quantitative studies
  • Create strategy deliverables, research reports, presentations, frameworks, and discussion documents
  • Provide regular reporting and analysis on key content and marketing metrics
  • Develop standardized reporting documents
  • Demonstrated experience working in a team
  • Strict attention to detail
  • Strong teamwork and interpersonal skills
  • Strong written communication, verbal and presentation skills
  • Demonstrated work ethic, integrity and professional conduct, able to work with minimal supervision
  • Proficient with MS Office Software
  • Advanced Excel and Access experience preferred
  • Effective understanding of the latest technologies and internet principals
  • Bachelor’s Degree in Marketing, Business or equivalent qualifying job experience
  • 4-6 years marketing experience preferably in electronic product design and manufacturing
92

Marketing Analyst Resume Examples & Samples

  • Five plus years of marketing / sales/ technology experience in plastics or related industry (with film application knowledge preferable)
  • Strong marketing aptitude and interest; understanding and application of basic marketing frameworks
  • Strong problem-solving skills structure and conduct analysis and drive robust decisions
  • Proven track record of successful implementation (on time and on budget) of technology or marketing programs preferred
  • Intellectual curiosity: learn, task questions
  • Ability influence multifunctional teams without a direct reporting relationship
  • Strong execution and deadline focus
  • Good judgment and decision making
93

Marketing Analyst Resume Examples & Samples

  • Manage the marketing communications roadmap as it relates to product and feature introductions and campaign gating, working with Equifax’s creative agency to keep on schedule; perform analysis of test results and develop reports and presentations to effectively communicate findings
  • Manage the creative process and campaign evolution, across digital channels, stewarding the quality control process and documenting all assets, adhering to legal and compliance requirements and ensuring strategic and brand alignment
  • Conduct competitive analyses, identify industry trends, and leverage consumer insights and sales results to infuse marketing with creative ideas & messages
  • Serve as the day to day contact to drive the success of our sports partnerships, managing the creative development and legal and compliance review process
  • Help drive an innovative spirit within GCS
  • Bachelor’s Degree in Marketing, Business Management, or Advertising preferred
  • Marketing professional with 2+ years of experience within direct marketing/advertising agency or corporate marketing environment. Consumer and online/digital marketing experience highly desired
  • Strong analytical skills including the ability to identify data trends, demonstrate critical thinking and assess results to present implications in an actionable manner
  • Demonstrated experience working with or leading a cross-functional team
  • Strong communications skills
  • Detail-oriented fast-learner who has the ability to multi-task
  • Experience with Adobe Omniture/Analytics and Test & Target is a plus
  • Excellent interpersonal relationship skills to maintain relationships with internal and external parties
94

Marketing Analyst Resume Examples & Samples

  • 3-5 years’ experience in an analysis role with demonstrated success in managing complex data sets and delivering measureable cost savings and process improvements
  • 3-5 years’ experiences using Microsoft Excel and PowerPoint to create and deliver presentations
  • 2 years’ experience performing ad-hoc analysis on Sales, Marketing or Call Center data sets
  • 2 years’ experience using SQL to analyze, select and join datasets for analysis or reporting
  • Strong knowledge of Microsoft Excel in a variety of business capacities
  • Bachelors’ degree or equivalent combination of education and experience
  • Ability to work collaboratively in a fast-paced team environment
  • Independent and self-driven
  • Prior experience working with a combination of Call, Lead, Sales, Order and/or Enrollment data sets
  • Prior experience developing BI dashboards and reports
  • Understanding of databases and data models
  • Experience with R, SAS or statistics background
  • Business background and understanding of business administration, sales and marketing processes
  • Prior industry experience in the Education industry
95

Marketing Analyst Resume Examples & Samples

  • Bring together, explore and analyse large scale datasets to find actionable business insight, with an emphasis on web site, customer transaction, marketing efficiency and market trend data
  • Assist managers and teams throughout the company to understand the power and value of an analytical approach to decision-making, and provide them with the insights that contribute to the strategic goals of the organisation
  • Provide analytics to support the ROI optimisation of our marketing channels and investments, understanding the drivers of customer value and retention, and proving the incremental value of tests and campaigns
  • Use statistical analysis and multi-variate modelling techniques to spot patterns in data and predict future behaviour
  • Use business intelligence tools to maintain and develop both standard push reporting functionality and self-service analytical capability to be used by commercial teams
  • Design and create automated systems to provide structured data to BI tools and to increase the speed of insight generation
  • Proactively engage with customers to assess existing and upcoming business needs and maintain regular communication to update customers on progress made on projects
  • Demonstrable hands on experience of customer analysis and data mining
  • Technical expertise in querying and bringing together large datasets via SQL
  • Knowledge of web analytics and analytics/tracking to support digital marketing using tools such as Adobe Marketing Cloud and Google Analytics
  • Statistical analysis experience via tools such as r, SAS or SPSS
  • Excellent team working skills with the ability to work in matrix organization and influence people
  • Excellent verbal, written and data presentation skills
  • Flexible and capable of managing multiple tasks in a fast paced, high volume environment
  • Inquisitive nature with an aptitude to diagnose and solve analytically complex business problems
  • Displays a proactive attitude with the ability to get things done in a dynamic Environment
  • Good degree in a Business/Economics/Maths/technical field or related discipline
96

Marketing Analyst Resume Examples & Samples

  • Fluency in scripting tools, macros, and analytic tools to crunch numbers
  • Experience with HTML, CSS, and front-end web development
  • Experience marketing/selling high-end products online
  • Experience in a B2B environment
97

Marketing Analyst Resume Examples & Samples

  • Overnight travel may be required at times
  • Portrays a positive image of the company at all times
  • Bachelor’s degree in Computer Science or related field or equivalent work experience
  • Experience with Lean Six Sigma preferred
  • Proficient in MS Office – to include advanced Excel and MS Access
  • Extensive familiarity with P&L analysis
  • Capable of making public presentations
  • Self-motivated and able to function well in an ambiguous environment where functional direction at time may be undetermined
98

Marketing Analyst Resume Examples & Samples

  • Market research, execute promotion, produce performance & other ad hoc reports
  • Admin for Adobe Site Catalyst- responsible for the upkeep, configuration & maintain the Adobe Site Catalyst & other systems
  • Assist to propose new personalization features, and maintain existing rule sets for better customer experience and responses, industry research, testing 2 or more variants (i.e. A/B and Multivariable test)
  • Execute personalized promotions with customer segment management, deal picking, and promotion scheduling
  • Assist in Project Management for implementation of the new personalization functions or rules, coordinate to other team members
99

Marketing Analyst Resume Examples & Samples

  • Financial analysis and comprehension e.g. SEC filings, analysts commentary
  • Proven ability to develop business strategy and drive implementation
  • Thorough understanding of market place dynamics including industry trends and assessment of key competitors
  • Proven capacity to communicate professionally in written and verbal format across a wide audience
  • Experience working with SAP and financial software e.g. HFM
  • Advanced level skills with Microsoft Office (Excel, Word, Access & PowerPoint)
  • Highly organized with strong attention to detail, while also able to manage multiple priorities
  • Fluency in English required
100

Marketing Analyst Resume Examples & Samples

  • Identify emerging trends through primary research of adjacent industries
  • Perform Market analysis including customer and partner needs and competitive analysis
  • Develop company and partner concepts and business models
  • Perform financial analysis and develop initial business case
  • Coordinate feasibility process with internal groups
  • Coordinate market validation efforts
  • Maintain partner relationships
  • Assist with the development of market requirements for product/service development
  • Manage go to market activities
  • Serve as internal product/service champion
  • Experience working in a B2B Marketing organization
  • Financial modelling experience
  • 2+ years of IFE experience
  • Strong interpersonal skills; Ability to work with and influence others without formal authority
  • Creative, resourceful, detail-oriented, highly organized
  • Financial modeling, analytical skills
  • Cross functional team building skills
  • 25% domestic and international required
101

Marketing Analyst Resume Examples & Samples

  • Experience working with information systems
  • Investment products and the financial services industry experience
  • Knowledge of marketing principles preferred
  • Ability to work in a complex, fast-paced environment
  • Process oriented, yet flexible to adapt to changing environments
  • Ability to handle multiple projects and priorities
  • Proficient with Microsoft Office applications (Word, Excel, PowerPoint, etc.)
  • Ability to work both independently and within, sometimes leading, a cross- functional team
102

Marketing Analyst Resume Examples & Samples

  • Research, collect and organize marketing product information from internal Pall data repositories
  • Cleanse and enrich product information
  • Data entry of product related information
  • Develop database queries and create reports using MS-Office applications
  • Conduct meetings to collect business requirements
  • Document functional business requirements, develop evaluation scorecards
  • Document and catalog new business processes
  • Currently pursuing a bachelor’s degree in Marketing, Business or related field
  • 6+ Month experienced conducting research and interested in learning about digital marketing tools
  • Proficient in Word, Excel, Powerpoint, Outlook
  • Strong critical thinking/problem solving skills
  • The above describes the essential content of and requirements for proficient performance in the position and is not meant to be all-inclusive
103

Marketing Analyst Resume Examples & Samples

  • Reseach and provide information to enable targeted sales and marketing campaigns
  • Uses public, subscription and internal databases to collect information about company activities, funding, contacts and pipelines
  • Prioritizes accounts to research based on available information and sales management requests
  • Performs data mining and analysis to identify potential sales targets
  • Initiate and manage marketing campaigns in support of new client acquisition
  • Provides qualified leads to appropriate Inside Sales Representative or Account Manager
  • 1-3 years experience in a life science business
  • Self-starter with excellent analytical and problem solving skills
  • Understanding of database structures and search parameters
  • Advanced skills in Microsoft Office applications, specifically Word, Excel, PowerPoint and Access
  • Strong ability to prioritize tasks and work independently required
  • Understanding of pharmaceutical pipelines and regulatory requirements preferred
104

Marketing Analyst Resume Examples & Samples

  • Participate/contribute to market innovation across channels, product lines and customer segments
  • Manage the constant flow of communication between marketing, sales and management to achieve goals and promote a customer focused work environment
  • Maintain professional appearance, attitude and behaviour at all times
  • 3-5 years’ work experience
  • Bachelor’s or Advanced degree required
  • Strength/comfort with Microsoft Excel, SharePoint, and Microsoft Access
  • Experience with AS400 or Oracle is preferred
105

Marketing Analyst Resume Examples & Samples

  • Responsible for marketing objectives and tactics related to one or more product line(s)
  • Proactively monitor and analyze search advertising performance from insertion order to post completion
  • Provide daily/weekly/monthly performance reports as well as ad hoc reports
  • Support budgeting, forecasting and planning functions
  • Work closely with other departments, including Admissions, Business Intelligence, Customer Experience, Brand, Technology and Accounting, to ensure smooth and optimized operations
  • Manage market research initiatives
  • Other duties assigned by the Director
  • Bachelor's Degree (B.A./B.S.) in Business, Marketing, or Quantitative Discipline
  • 1 - 3 years related experience
  • Advanced Microsoft Excel and PowerPoint skills
  • Experience in database management
  • Strong analytical skills required in a data driven business environment
  • Excellent project and time management skills with an ability to set and maintain priorities in a multi-task environment
  • Strong presentation, writing and research skills
  • Ability to work in a fast-paced and team-oriented environment
  • Able to communicate effectively at all levels of the organization
  • Experience with Google Analytics, Tableau, and/or statistical software a plus
106

Marketing Analyst Resume Examples & Samples

  • Works in cooperation with Finance team to coordinate the US sales forecast for the company
  • Works in cooperation with other analysts to maintain internal databases, create custom reports, and generate case studies and other such analysis in support of customer/corporate development of marketing plans, product research and multiple other company objectives
  • Interfaces directly with other internal departments, and site personnel to present analyses, results, forecasts, and recommendations
  • Assists in the development of strategic marketing plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking
  • Coordinates efforts with other marketing and site professionals to identify best practices for marketing, promotion, retailer development and distribution
107

Marketing Analyst Resume Examples & Samples

  • Work with Enterprise Americas Marketing and Sales to understand business problems and work towards strategic solutions by leveraging Marketo, Salesforce.com, Omniture, and Tableau
  • Ongoing pipeline health and demand funnel analytics delivery to provide Enterprise Americas Marketing and Sales with insights for better decision making on pipeline, lead scoring and nurturing
  • 5 - 7 years’ experience in B2B marketing operations, preferably in the technology industry
  • Experience with marketing and sales automation systems, reporting, analytics, email marketing, advertising, and general technical aptitude
  • Experience with Marketo, Salesforce.com, Omniture, and Tableau tools
  • Highly analytical with reporting experience in Excel and other databases and CRMs
  • Fluency in database technology and architecture
108

Marketing Analyst Resume Examples & Samples

  • Develop and maintain digital analytics reports to support regional needs from the field marketing teams, including analysis of traffic sources and trends per country, campaign conversion, customer segmentation of visits, lead form abandonment analysis, geographic visitor analysis and usage of key site features. This person will be responsible for communicating results and recommendations to key stakeholders
  • Track general trends on the regional websites and deep dives on specific behaviours as well as provide insight into site redesign, content changes and recommend A/B testing through Adobe Analytics and Business Objects
  • Analyse regional free and paid traffic acquisition and conversion activities such as PPC, retargeting & lookalike targeting. Regularly, present findings and recommendations to EMEA and North American management team
  • Monitor and analyse performance of EMEA social media activity and collaborate with the social team in North America to provide recommendations on how social media can support local business objectives and corporate priorities
  • Utilize testing and onsite targeting tools to plan, implement and test onsite offers working closely field marketing to optimize conversion of local web based lead generation campaigns and offline event promotion
  • Identify opportunities for better targeting and deeper personalization on the regional websites, defining which tests to conduct, partnering with the digital marketing teams in EMEA and North America for setting up these tests and analysing their results
  • Establish strong relationships with stakeholders, both in the EMEA region and in North America, to proactively identify reporting and process improvements to evolve our digital decision capabilities
  • Identify and support training requirements to evolve the analytic skills of the marketing specialists in the EMEA field offices
  • Candidates for this position must hold a valid work permit in the United Kingdom
  • A bachelor's or master's degree and some years of professional work experience or is required
  • At least 2 years of analytics and digital marketing experience in B2B organizations is required
  • Required knowledge of Enterprise reporting tools such as Business Objects
  • Knowledge of digital analysis platforms such as Adobe Analytics or Google Analytics, and if possible of social media tools such as Hootsuite
  • Experience with onsite targeting and personalization tools such as; Adobe Test and Target
  • Understanding of digital marketing strategies (SEO, SEM, Social Media)
  • Demonstrated problem solving ability with emphasis on drawing inferences from data
  • A self-starter, with a strong drive and goal-orientated approach
109

Marketing Analyst Resume Examples & Samples

  • Retrieve and apply data, perform analyses, as required, to support the marketing process
  • Develop spreadsheets, charts and presentation materials (as needed)
  • Monitors and maintains the integrity of strategic market databases and software systems
  • Analyze and synthesize results of surveys
  • Monitor and make recommendations based on trends, market research, competitors
  • Perform analytical tasks, including data exploration, analysis execution, and data visualization
110

Marketing Analyst Resume Examples & Samples

  • Oversee global webinar program including scheduling, calendar maintenance, best practices, quality control, end to end process management, and metrics
  • Serve as traffic manager for day to day workflow within marketing department, continuously seeking opportunities for ongoing efficiencies and process optimization
  • Oversee and optimize process related to requests for transcripts
  • Manage email communications to the firm from Marketing’s general mailbox regarding events, webcasts, thought leadership including “This Week in Marketing”
  • Triage external inquiries that come in through the firm’s web site
  • Update Marketing Central content library and web site
  • Independently manage small to medium size projects and marketing programs
  • Assist with management of marketing pipeline, including maintaining status of jobs, prioritization, and metrics
  • 3-5 years of work experience, ideally in the investment management industry
  • Project management experience preferred
  • A passion for the investment management industry and global markets
  • Ability to work collaboratively across functions within and outside the marketing department; strong interpersonal skills and the ability to build and maintain positive relationships
  • Strong project management/organizational skills, including ability to multi-task, be consistently responsive, and manage changing priorities while meeting often strict deadlines
  • Strong organizational skills with a keen eye for details, along with the ability to manage multiple projects and meet deadlines while consistently producing high quality
  • Demonstrated initiative, resourcefulness, and creativity
  • Continuous improvement mindset
  • Sense of humor and passion for working in a creative and collaborative environment
111

Marketing Analyst Resume Examples & Samples

  • Analysis of daily product sales to ensure the detection of indicators,tendencies and others
  • Preparation of sales reports for generate weekly and monthly balance sheets
  • Generation of sales/ commercial management reports
  • Perform other back office tasks to fulfill area duties
112

Marketing Analyst Resume Examples & Samples

  • Audience Segmentation:Identify customer cohorts by examining content consumption dashboards and other sources of user data. Describe these cohorts by their content preferences, engagement patterns and monetization opportunities. Recommend valuable cohort discoveries, along with related content and behavioral markers, to colleagues in our Content Optimization and Audience Development groups, so that they may execute organic and paid campaigns to reach these customers in targeted, voluminous and profitable ways
  • Monetization Attainment:Help fulfill monetization opportunities, such as rich advertising campaigns that require specific user targets. Devise content plans that will optimize the ways we reach those users
  • Technology Partnership:Partner with data scientists in the Technology organization on the creation and enhancement of data dashboards. This means the Marketing Analyst should seek Technology’s tutelage to fully understand the sources and meanings of data; define requirements to Tech for new data needs; work with Tech on vetting vendors that can provide even more data or easier access; and engage in everyday collaborations to improve our effectiveness
  • Experience with formulating customer cohorts, especially for use by content / social media publishing
  • Excellent verbal and written communication skills, to clearly communicate findings to internal customers
  • Self-starter spirit, comfortable exploring patterns and surfacing meaningful insights from a swell of data without precise direction on what to seek
  • Advanced capabilities in data visualization tools like Tableau and Domo; in Excel; and with statistical methods and software
  • Some experience with Adobe SiteCatalyst/Omniture, Google DFP/Analytics/AdWords or other related traffic/advertising data sources
113

Marketing Analyst Resume Examples & Samples

  • Create campaign forecasts, tracking, results and ROI analysis and evaluation of the Lifecycle Marketing program across email and direct mail
  • Conduct analytical deep-dives across audience, product, and offer to find opportunities to optimize the campaigns
  • Contribute to the testing roadmap to further improve performance
  • Support development of the contact strategy with ad-hoc analysis and projects
  • Aid in creation of campaign specification and planning documents
  • Work closely with senior staff/experts within and outside the internal organization
114

Marketing Analyst Resume Examples & Samples

  • Coordinates activities with market leadership, provider contracting, and advertising agencies
  • Executes to ensure work is consistent with overall company direction and brand positioning
  • Quickly take direction from marketing and leadership with limited supervision and successfully manager, execute, and measure marketing programs
  • Provide business analysis by segment, product, funding, intermediary, duration, etc
  • Perform specific analyses to support business decisions
  • Develop annual membership and revenue (premium and fees) budgets by segment and product
  • Provide routine and ad-hoc analyses of budget versus actual and year over year results
  • Implements and executes marketing & community relations programs to achieve company growth and retention objectives in collaboration with market leadership
  • Serves as a region-wide project management resource for provider marketing projects
  • Leads development of social media platform for assigned markets, collaborating with marketing associates throughout the company
  • Contributes to quarterly and annual marketing reports through coordinating summation of marketing measurement and reporting
  • Coordinates and manages project workflow including financial budget, process flow, completion and accountability
  • Successfully coordinates, edits and implements original and template-based marketing
  • Collaborates successfully with marketing associates throughout the company
  • 2-5 years marketing/communication experience, including social media activation
  • Strong writing/editing skills
  • Must understand process flow and have worked in high-traffic environment
  • Ability to work well under deadlines
  • Professional in appearance & demeanor
  • Proficient in Microsoft Office applications, including Word & Excel
  • Demonstrates ability to work successfully within integrated virtual teams
  • Bachelor's degree in Marketing or Communications
  • Experience with health insurance/Medicare plans
115

Marketing Analyst Resume Examples & Samples

  • Planning, reporting, analysis and execution of all processes related to the retail side of Partsource – including flyer, line review, store programs, online and social, etc
  • Planning, reporting, analysis, and execution for direct team, CBM teams that support Partsource retail, and for the Partsource Store Operations team
  • Help drive results to meet and exceed annual retail plan for Partsource
  • Increase retail floor and back shop productivity
  • Line Review & Spotlight Series Planning, Integration, Measurement, and Execution – Develop and prioritize line review and spotlight series schedule utilizing CTR line review timelines where it makes sense. Develop and analyse reporting and present to CBM teams. Execute and measure programs at store level
  • Increase Flyer Productivity – Planning, Reporting, Analysis & Execution of Flyer Program – Timing, Format, Product Selection, Vendor Supported Programs, Images/Copy, Production, Distribution, Pricing, Working with CTR and supply chain on POS and Shipment forecasts
  • Maintain and ongoing management of Partsource.ca. Adding search capability (including Features & benefits, images)
  • Expand Social Reach – Build on current Facebook platform. Develop reporting and analysis and execute against findings. Launch new platforms…examples Twitter, Instagram, YouTube
  • Expand, Plan, Analyse, Planned Grassroots Initiatives. Development of Loyalty Card Program. Expansion of car show events. Maintain swag portal (conduct survey, source new swag)
  • University Degree or College Diploma (major in business/finance/math/economics an asset)
  • Strong analytical mindset in understanding of utilizing data in order to create recommendations
  • Quantitative and qualitative problem-solving skills
  • Excellent time management, organization, planning skills
  • Strong Collaboration Skills
  • Ability to work independently, and deal with ambiguity
  • Knowledge of Canadian Tire Corporation environment and inter-related business units an asset
  • Willingness to work extra hours when required
  • Experience in retail merchandising
  • Advanced Microsoft Office Suite – Work, Powerpoint, Excel, Access
116

Marketing Analyst Resume Examples & Samples

  • Manages selected projects related to strategic analysis and planning
  • Analysis of price information
  • Analyzes existing and new product pricing
  • Creates ASCO Competitive Distributor Line Card
  • Collects and analyzes data on existing and prospective customers
  • Analyzes ASCO existing product lines, trend and obsolescence
  • Gathers / Collects, organizes, analyzes and communicates competitive information, including technology, features and competitive pricing
  • Manages Competitive Intelligence Data in Competitive Intelligence Dashboard Site and Marketing Product Updates in MS SharePoint
  • Gathers / Collects market segmentation and industry data to support strategic planning
  • Creates project databases and other internal reporting requirements as assigned by the POC
  • Creates various marketing and corporate reports
  • Maintenance of marketing databases
  • Acts as back-up to ASCO Marketing’s Competitive Intelligence and Research functions
117

Marketing Analyst Resume Examples & Samples

  • Bachelor’s degree in business, marketing, or equivalent
  • Minimum 2 years experience in executing marketing automation, demand generation, email marketing, advertising, and other marketing campaigns
  • Self-starter with strong multi-tasking skills
  • Able to deliver against tight timelines
  • Experience in working with Eloqua and SalesForce.com required. Exposure to Omniture a plus
118

Marketing Analyst Resume Examples & Samples

  • Consultancy to develop dashboard and operational metrics to industry standards supporting measurement and digital marketing focused teams
  • University degree in a quantitative subject area such as Economics, Sciences, Marketing or any related area
  • 1-2 years of proven experience in marketing or business development in a B2B environment
  • Forecasting/projection experience will be required; some numerical background will be useful. Experience with statistics, Tableau, is a plus. Other BI tool experience, especially Adobe Analytics and Spredfast Intelligence, can also be highly relevant
  • Experience in analytics and dashboarding
  • Ability to leverage the collection and analysis of large volumes of structured and unstructured data from multiple sources. You should be capable of handling multi-data processes in order to streamline data collection, list making, reporting and dashboarding
  • Strong analytical skills, including assessment and projection of multi-factorial problems and the ability to visually display data
  • Solid Pension Plan, with a choice between a collective pension plan an individual pension plan
119

Marketing Analyst Resume Examples & Samples

  • High level of professionalism,
  • Possess a strong understanding of marketing tools, sales and marketing plan, proposition plan and development of operating plan,
  • Deliver the marketing strategy SME segment,
  • Understand Mobile for SME Segment
  • Minimum 2 years marketing experience in Telcom Sector,
  • Minimum 1 years handle Corporate segment is advantage
  • Past experience in mobile and/or fixed marketing / Sales / services proposition development / management
120

Marketing Analyst Resume Examples & Samples

  • Analyzing strategies and programs in brick & mortar, Amazon, social, and digital media channels
  • Supporting business forecasts
  • Conducting ad-hoc analyses
  • Evaluating new business opportunities
  • Supporting marketing and sales budget management
  • Bachelor’s Degree preferably in business administration, finance, accounting, engineering, math, science or other data-oriented field
  • 1-2 years’ work experience in marketing and/or sales analytics
  • Experience working with a challenging legacy customer data system (ie Mainframe or similar) is critical for this role
  • SQL, SharePoint SRSS or similar expertise
  • Strong skills in Excel and Powerpoint
121

Marketing Analyst Resume Examples & Samples

  • Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality
  • Acquire data from primary or secondary data sources and maintain databases/data systems
  • Develops a standardised and automated process, tools and measures for promotional evaluation across the marketing team
  • Work closely with management to prioritize business and information needs
  • Locate and define new process improvement opportunities
  • Defines and implements training and capability development programme for NE marketing team, leveraging global
  • BS in Mathematics, Economics, Computer Science, Information Management or Statistics
  • Extensive experience in blue chip FMCG environments, with proven working experience as a data analyst
  • Experience within brand management in blue chip FMCG or consumer healthcare organisation- Strongly preferred
  • Technical expertise regarding data models, database design development, data mining and segmentation techniques
  • Knowledge of statistics and experience using statistical packages for analysing large datasets (Excel, SPSS, SAS etc)
  • Strong analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
  • Adept at queries, report writing and presenting findings
  • High levels of entrepreneurial spirit; someone who proactively identifies issues and opportunities and leads the response of their team/the broader business to them
  • Broad commercial understanding – ideally complementing extensive marketing experience with a working knowledge of sales/shopper
122

Marketing Analyst Resume Examples & Samples

  • Responsible for optimizing the Parts marketing investment to drive profitable growth across all product categories
  • Responsible for forecasting, marketing planning and tracking tools to support the analytics needs of the marketing team
  • Responsible for working with the BU to understand market and product trends and business metrics to determine where investment $s should be driven, then working with the source managers to drive investment at the source level to drive a $330M business
  • Work with finance, web team and MSO to align marketing forecasts with their forecasts for ROI and work force planning
  • Manage source testing set up and results analysis
  • Responsible for working with the BU to understand market and product trends and business metrics to determine where investment $s should be driven, then working with the source managers to drive investment at the source level to drive the Parts business
  • Incorporate reporting data from phone, web, paid search, retail and email into consolidated reporting and analytics forecasting
  • Manages marketing trends and reporting to drive optimal results
  • Analyze and update the marketing forecasts for select source
  • Sets up parameters and defines viability of a test and learn campaigns for paid search, including a post-campaign analysis
  • Responsible for the monthly, quarterly, annual source forecasts and expense reconciliation
  • Maintains strong communication with internal departments to ensure program strategies, plans and results are communicated and executed according to plan
  • Create Tagging Standardization across online channels
  • Create benchmarks and baselines at the source and product level with KPI Metrics including classification, definition and Hierarchy
  • Monitor and troubleshoot issues with KPIs (Key Performance Indicators) and channel/vertical performance against monthly goals
  • Masters of Business Administration (MBA)
  • Advanced knowledge of Google Analytics, Omniture or Kenshoo
123

Marketing Analyst Resume Examples & Samples

  • Analyze existing marketing programs for profitability and revenue opportunity, and recommend improvements
  • Set up and analyze A/B source tests to determine the winner and go forward approach
  • Analyze contribution margin by source, market and product, and trend metric projections
  • Identify key product margin and ad ratio trends, as well as analyze issues impacting company revenue performance
  • Work directly with source managers to optimize marketing activity / placements for greater ROI
  • Coordinate creation of annual budget plans for home improvement and Parts Direct with source managers as directed
  • Reforecast source and product revenue and profitability based on annual findings
  • Analyze Lead Flow Flash (LFF) for current and historical trends
  • Compile or prepare reports / presentations for management business and financial review
  • Creates trend reports for field sources, such as In-Store, Telemarketing and Event Marketing to better determine costs, margins, and growth forecasts
  • Analyze effectiveness of Parts Direct marketing, including revenue trends and profitability
  • Maintain parts tracking, trending and forecasting of performance (website visits, calls, orders, revenue and ad ratio) by source
  • Supervise and provide analytical guidance and training to other associates as necessary
  • Advanced proficiency in Excel, Word, PowerPoint and Access
  • Excellent analytical, organizational and communication skills
  • Ability to establish own priorities and to work well independently
  • Good working knowledge of Profit and Loss worksheets (margins, fixed and variable costs)
  • Good working knowledge of cube based programs
124

Marketing Analyst Resume Examples & Samples

  • Bachelor’s Degree in Engineering, Marketing or Statistics from an accredited university or college
  • Ability to work in highly matrix, cross-functional and cross-cultural teams
  • Current knowledge of the energy industry
  • Knowledge Gas and Steam Plants and their assets: Gas turbine, steam turbine, generator, boilers / HRSG and balance of plant
125

Marketing Analyst Resume Examples & Samples

  • Degree qualified in Business/Marketing/Data or related discipline is mandatory
  • CRM experience (Salesforce), and experience with Marketing Automation software (Marketing Cloud) is preferable
  • Experience with VOC software would be well regarded
  • Some previous experience in a research or market intelligence role is preferable
  • Previous exposure to statistical modelling and segmentation analysis will be advantageous
126

Marketing Analyst Resume Examples & Samples

  • Analyse and measure data during campaigns/activities and post campaigns/activities to inform decisions impacting marketing mix optimisation
  • Coordinates updates to dashboards, shares key stats and learnings with marketing colleagues
  • Provides insights regarding performance of deliverables and behaviour of customers
  • Adds to our learning about multichannel behaviour of a customer and their decision making journey
  • Assists with the deployment of nurture programs across commercial, hedge fund and asset manager segments globally
  • Works with BLM, segment marketing and CD&S teams on target definition and development
  • Mines and integrates data from several, disparate sources and proposes optimal targeting strategies
  • Provides marketing support to financial product marketing team across digital channels
  • Fosters relationship with product and customer marketing team as well as creative services and digital marketing
  • 3-5 years’ experience
  • Degree standard of education
  • Strong numerical and data visualisation skills
  • Experience with data visualization and data science
  • Strong organisational, communication and interpersonal skills
  • Ability to handle multiple projects and stakeholders
  • Ability to adapt to change and learn quickly
  • Demonstrates creative problem solving skills
  • No experience of financial products necessary but a willingness to learn is
  • Comfortable in a global, matrixed organization and working in cross functional teams
  • Intermediate Google Analytics
  • Marketing Execution, Marketing Automation and Salesforce experience appreciated
127

Marketing Analyst Resume Examples & Samples

  • The primary function of the Marketing Analyst is to develop and maintain management tools utilizing industry databases, sales data and web traffic analytics
  • This position works closely with Sales and Product Management teams to create and promote digital content to enhance industry thought leadership position within the oil and gas and industrial refrigeration categories
  • Provide analysis and monthly reporting of all company website metrics by analyzing trends and developing new strategies to enhance the customer experience, drive traffic to targeted areas of the website, etc
  • Provide competitor website reporting by monitoring customer websites for new content and online tools
  • Support the design, development, implementation and ongoing management of online marketing initiatives
  • Coordinate improvement in overall traffic, feedback scores, quality of leads, and online sales
  • Conceptualize and build strategies for off-line promotion that drives user traffic to website
  • Coordinate with Marketing Communication & Product Management to drive short and long term plans and strategies to grow SEM (search engine marketing), SEO (search engine optimization), affiliate, email, and e-commerce (online ordering) programs with a focus on marketing effectiveness, customer metrics while driving sales
  • Initiate, direct and measure results of direct mail, email campaigns, online activities, customer surveys, and other lead generation programs to prospect, nurture leads, and broaden relationships with existing
128

Marketing Analyst Resume Examples & Samples

  • Launch new and enhanced campaigns through email, site, partner channels and inbound telemarketing while ensuring on-time, flawless delivery and managing through stakeholder alignment, compliance and legal review, implementation and post analysis
  • Manage relationships with internal and external partners, i.e. Cardmember targeting teams, Tech teams, Product teams, and Aeroplan co-brand partner teams
  • Analyze quantitative and qualitative information to develop and recommend strategies for improved offer constructs (e.g. bonusing strategies)
  • Lead Internal Acquisition relationship between Proprietary Card Services and Customer Service, ensuring ongoing flow of communication between departments and maintaining a regular presence with the servicing teams to drive take-up of both Supplementary Cards and Upgrades
  • Proactive identification, evaluation and planning of channel and key user journey optimization initiatives (proprietary and partner) while subsequently collaborating with internal Product teams and stakeholders for successful execution of these strategies
  • Collaboration with internal Product teams, Central teams, Partners and creative agencies to build/refresh digital assets and capabilities
  • Compile monthly key indicator reports, analyze results and provide commentary on implications
  • Manage ongoing fulfillment of Internal Acquisition offers This role may be subject to additional background verification checks
  • Strong track record of driving results
  • Very organized approach to managing workload with ability to multitask, prioritize and meet deadlines
  • High attention to detail, with a focus on quality
  • Excellent collaboration skills as well as the ability to build, foster and maintain relationships with internal and external business partners
  • Strong analytical skills and the ability to realize insights and create recommendations from the data available
  • Highly proficient in MS Office suite (PowerPoint, Excel, Word)
  • Firm understanding of American Express products and associated benefits
  • Project or campaign management experience is an asset
129

Marketing Analyst Resume Examples & Samples

  • Assists with the creation of direct response promotions for various mediums
  • Assists with the management of advertising budgets for assigned business lines
  • Assist in writing / content creation for digital assets and direct response items
  • Assist in managing social media content and digital paid efforts
  • Assist with trafficking website updates and creating pages
  • Tracks, analyzes and prepares results of marketing campaigns
  • Collaborates with internal teams to develop smart strategies and actionable tactics to profitably grow customer relationships
  • Provides continuous and timely feedback to upper management, keeping them abreast of day-to-day issues that are important to the business, customer and/or the employee
  • Overall understanding of general marketing principles
  • Analyze campaign and demographic data to formulate reports and present results
  • Solid understanding of paid search management
  • Ability to coordinate various marketing and advertising programs
  • Ability to structure direct response promotions for various media
  • Ability to prepare short and long term marketing plans
  • Familiar with all printing processes and costs associated with each method
  • Excellent presentation and organization skills
  • Must have Bachelor’s Degree (preferably in business administration, marketing or a related topic) and 3-5 years’ experience
  • Demonstrated proficiency in Microsoft Office suite, including Microsoft Word, Excel, PowerPoint and Access
130

Marketing Analyst Resume Examples & Samples

  • University degree (preferably Business), 2-3 years of marketing or management work experience
  • Proven self-starter with a demonstrated ability to take initiative, drive results and champion a project from conception through implementation and evaluation
  • Strong oral and written communication skills; demonstrated ability to create and deliver effective presentations
  • Excellent planning and organizational skills with strong attention to detail; project management experience is a plus
  • Demonstrated ability to juggle projects; identify key issues, prioritize next steps and meet deadlines
  • Proven ability to analyze data sets; demonstrate critical thinking and problem solving skills
  • Experience in developing partnerships and managing relationships with clients/external business partners/across teams
  • Excellent computer skills including Excel, Word and PowerPoint We appreciate all applications; however, only those candidates selected for an interview will be contacted
131

Marketing Analyst Resume Examples & Samples

  • Measuring and analyzing results to provide consultative data insights
  • Participating in the development, enhancement, and management of the marketing database (and related business intelligence solutions)
  • Enforcing appropriate data integrity rules
  • Serving as the point of contact for database and business intelligence vendors
  • Integrating member data points into the marketing database
  • Advanced MS Excel skills
  • Intermediate MS Access skills
  • CRM (Customer Relationship Management) software knowledge
  • Business intelligence software experience including intermediate skill level Business Objects, MicroStrategy and/or Cognos familiarity
  • Business analysis background
132

Marketing Analyst Resume Examples & Samples

  • Marketing Diploma or BCom Marketing (NQF 6 and upwards)
  • Min 2 years work experience in a marketing function, or completion of graduate recruitment program
  • The candidate should have a passion for social media, digital marketing with knowledge of the various platforms, as well as a clear understanding of traditional advertising platforms and media within the region
  • Commercial acumen for understanding costs vs ROI
  • Coordinate all above and below the line marketing activities in locations of responsibility
  • In alignment with the regional marketing strategy, plan and implement promotional campaigns and brand activations
  • Ensure regular reporting on success of regional marketing activities
  • With the assistance of the creative agencies and of regional admin staff ensure sales material and signage is delivered on time and within budget
  • Ensure a consistent brand experience
  • Achieve lead generation targets per region and district as set from time to time
  • Create and manage on an ongoing basis a monthly action plan with lead targets for each district of responsibility
  • Grow awareness, liking and consideration for the ADT brand in the region through consistent messaging, relevant positioning and positive communications initiatives
  • Ensure all suppliers invoices are processed correctly and timeously
133

Marketing Analyst Resume Examples & Samples

  • Works with internet marketing team on developing site traffic analysis, website reservation reports, and analysis of online advertising & email marketing programs
  • Collaborates with the Manager Marketing Analysis in business development research & development of a companywide promotional strategy
  • Possess a working knowledge of all department and company policies and procedures and Rules of Conduct and must enforce the same
  • Arrange timeline to complete tasks and department assignments or projects, and meet the deadlines related to those assignments
  • Work on actual project or service to help achieve the objectives of the department
  • Evaluate information to render an opinion or take action based on that information that will impact the department or function
  • Focus on achieving the goals or objectives of the department using available resources (staff and budgetary)
  • Evaluate the schedule or timelines related to the completion of assignments, while maintaining service and/or product quality
  • Develop staff skills to enhance department effectiveness and manage resources to eliminate excess cost or unnecessary expenditures
  • Develop a working knowledge of all PGCB rules, regulations and Internal Controls applicable to your position
  • Must read and understand the Sands Compulsive and Problem Gambling Plan with regards to how to conduct business in this position and specifically the regulations prohibiting service to minors and/or intoxicated persons
  • Create a work environment that promotes teamwork, performance feedback, recognition, mutual respect and employee satisfaction; quality hiring, training and succession planning processes that encompass the company’s diversity commitment; adherence to the company’s status quo third party representation philosophy; compliance with company policies, legal requirements and collective bargaining agreements
134

Marketing Analyst Resume Examples & Samples

  • Excellent knowledge of salesforce.com (SFDC) with the ability to analyse campaigns and results reports
  • Currently working in a marketing team with a heavy focus on analysis and reporting
  • Advanced Excel and PowerPoint and experience with Salesforce.com is a MUST. Knowledge of marketing automation technology (e.g. Eloqua) is desirable
  • Passion for working with data, experience with lead data and vendor management is desirable
  • Project management skills with the ability to deliver
  • Presenting data/analysis to senior management is a key requirement therefore exceptional standards and attention to detail are a must
135

Marketing Analyst Resume Examples & Samples

  • Apply statistical techniques to develop models of customer behavior such as response and buying patterns, internal market sizing, share of wallet, opportunities
  • Champion the utilization of common marketing processes and languages
  • BA or BS in Computer Systems Engineer and Marketing (desired)
  • 3+ years of operational experience in marketing and data analytics & reporting
  • SQLServer
  • Visual Basic for Applications (Excel Macros)
  • Access Intermediate
  • Excel Advanced
  • DataBase Connections
  • Focused on innovation, process improvement
  • Ability to interface effectively with multiple levels of the organization and functional disciplines
  • Advanced English level to interact and negotiate with people from USA and Europe
136

Marketing Analyst Resume Examples & Samples

  • [Segmentation] Work on the creation and maintenance of all aspects of customer segmentation. This will require working in the database (via SQL/SAS/similar) to identify logical/actionable customer segmentation and partnering with the development teams to ensure segments are easily available for analytics and marketing efforts
  • [Behavioral Modeling] Profile guest behaviors and ensure segmentation contains actionable and distinct group that can be easily articulated to the marketing organization
  • [Reporting] Create and distribute recurring reports that evaluate customer trends
  • [Interpretation] Provide interpretation/translation of guest trends and any material changes and make effective recommendations to marketing leaders based on those insights
  • [Efficiency/Consistency] Development of approaches, templates and tools that ensure a consistent approach in all customer segment reporting. Work with the IT group to ensure maximum efficiency in the report creation process and automation where possible
  • [Test Setup] Proactively suggest customer segment tests based on current trending
  • [Standardization] Ensure processes, tools and documentation are in place to support efficient and consistent analysis across the team. Standardize methodology for addressing common questions and ensure that consistent approaches be utilized across the company. Proactively develop new analytic approaches and partner with other analytical groups to develop tools that support marketing tactics at every level
  • [Knowledge Base] Maintain accessible knowledge base and archive of past analyses facilitating trended results of customer population shifts
  • [Ad-hoc] Support complex ad-hoc customer analysis as required by leadership and the support team
  • 2+ years prior marketing analytics
  • Experience with customer segmentation and segment-level trend analysis
  • Experience with analytic tools/software such as MS Access, MS Excel and similar programs, experience with data processing (SAS/SQL) a plus
  • Demonstrated success working with very large data sets, developing tools for streamlined analysis and creating reports that succinctly summarize complex concepts
  • Demonstrated strength in written and verbal communication, adjusting message to audience. Excellent interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization
  • Strong organizational and project management skills are essential. Must be able handle multiple projects simultaneously and coordinate across multiple functions within an organization
  • Hospitality or travel industry experience helpful but not required; broad marketing experience in a company driven by analytics
  • High level of comfort with technology
  • Experience with analytic tools/software such as SAS, SPSS, MS Access, Cognos would be preferred
  • Knowledge of brand personalities/brand & division locations
  • Minimal travel to resort locations and also to partner/vendor locations
137

Marketing Analyst Resume Examples & Samples

  • Provide support for the product marketing function through research and analysis of the company's markets, competition and product mix
  • Research and make presentations on dynamics that impact medical surgical market
  • Have strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools
  • Have strong ability to generate meaningful data analysis to influence action
  • 2+ years experience working with large amounts of data
  • 2+ years experience analyzing information, measuring key performance indicators and calculating return on investment
  • 2+ years experience developing KPIs, dashboards, reports, and visualization to identify and predict market trends and dynamics
  • 2+ years experience creating and manipulating promotion forecasting models to assess financial liabilities for promotions and events
  • SQL, Microsoft Business Applications to include: Access and PowerPoint
  • Business Objects Reporting preferred
  • Ability to use data-driven insights to recommend actions to improve performance to Marketing leadership
  • Thorough knowledge of company products
138

Marketing Analyst Resume Examples & Samples

  • Collects market segmentation and industry data to support strategic planning
  • Verifies New Customer Accounts SICs/NAICS, or other Competitor data
  • Analyzes existing product lines, trend and obsolescence
  • Collects, organizes, analyzes and communicates competitive information, including technology, features and competitive pricing
139

Marketing Analyst Resume Examples & Samples

  • Work in conjunction with the Manager of Production and other Marketing Managers on circulation strategies and reporting to drive new customer acquisitions and overall customer revenue
  • Assist in the management and optimization of our external vendors (printers, mail houses, analytical modeling consultancies, ESPs, list brokers, etc.)
  • Run analytics reports as needed
  • Develop and drive targeting and marketing strategies to improve performance
  • Develop and maintain reporting schedules, calendars, results histories
  • Participate in weekly meetings to discuss data, best practices, and report on insights
  • Bachelor’s degree in Business, Marketing, Mathematics, Statistics, Computer Science/Programming
  • 3+ years of analytic experience, database marketing, campaign management, circulation, direct marketing
  • Experience with database campaign management tools like: SAS, SPSS, Unica, SAS-MA, Epiphany, Alterian
  • MS Office: strong in Excel, Access, PowerPoint
  • Excellent communication skills (verbal, written and presentation), analytic skills, organizational and leadership skills
140

Marketing Analyst Resume Examples & Samples

  • Web analytics tools implementation, management and analysis (e.g., Omniture, Google Analytics, Core Metrics, WebTrends)
  • Campaign or media tools tracking back to website (e.g., Doubleclick (DFA/DART), Google Adwords, ExactTarget, Searchmart)
  • Social media measurement tools (e.g., Collective Intellect, Radian6, Evolve24, Buzz Metrics)
  • Mobile measurement tools (e.g., Mobilytics, Admob, Mongoose Metrics, Bango)
  • Mobile application measurement tools (e.g., Mobclix)
  • Widget measurement (e.g., Clearspring)
  • Bachelors Degree is required, plus 1+ years of experience within an interactive agency performing as a web analyst
  • Masters Degree is not required but would be considered an asset
  • Excellent attention to detail and naturally strong memory
  • Using the scientific method
  • The skill of learning
  • Active listening
  • Solution-oriented thinking
  • Good communication and writing skills
  • 312 Adelaide St. West, 6th Floor, Toronto, Ontario, Canada, M5V 1R2
141

Marketing Analyst Resume Examples & Samples

  • Manage analytics tracking initiatives for the marketing and business development department
  • Provide weekly standardized dashboarding of KPI’s and analysis/insight into trends and impact of campaigns and initiatives
  • Manage implementation and use of campaign names, tags, and data collection in Google Analytics, marketing automation platforms (Marketo and Pardot) and CRM (Salesforce.com)
  • Consolidate data from multiple sources and insure KPI definitions are consistent and troubleshoot tracking issues
  • Setup and report on A/B optimization tests
  • Provide analysis and insight on marketing initiatives: campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast
  • 1- 2 years of analytics experience (web and digital highly desired)
  • High level of comfort analyzing large data sets
  • Intermediate/Advanced in Excel or Google Sheets
  • High degree of flexibility and ability to navigate ambiguity
  • Experience with Salesforce and marketing automation platforms (Marketo, Pardot) a plus
142

Marketing Analyst Resume Examples & Samples

  • Design, analyze, and improve Email Interactions created in Aprimo Dialogue Manager
  • Identify and report application performance issues as they relate to the processing and deployment of marketing email
  • Identify and repair email formatting and coding issues through the use of HTML diagnostic tools and text editors
  • Interface with the Digital Design department to communicate and fix complex HTML coding and design issues
  • Report on the performance of Email Campaigns with the use of standardized and ad-hoc reporting methods
  • Work closely with Email Reputation vendors to troubleshoot ISP delivery issues and proactively prevent future issues
  • Provide input and insights to Marketing staff on how to better use and develop the email channel corporate wide
  • At least 1 year of experience working in fast-paced Marketing or Application Support environment
  • High school diploma or equivalent. (education)
  • Understanding / working knowledge of HTML coding as it relates to email design and formatting
  • Understanding / working knowledge of SQL as it relates to reporting
  • Able to effectively communicate in English, in both written and oral forms
143

Marketing Analyst Resume Examples & Samples

  • Develop and maintain digital analytics reports to support regional needs from the field marketing teams. You will be responsible for communicating results and recommendations to key stakeholders
  • Monitor and analyse web activity, including free and paid traffic acquisition and conversion activities, and EMEA social media activities. Present findings and recommendations in support of local business objectives and corporate priorities
  • Experience with one or both of Adobe Analytics and Google Analytics, and at least one additional analytics tool, such as Business Objects, Tableau
144

Marketing Analyst Resume Examples & Samples

  • KNOWLEDGE/SKILLS/ABILITY: Advanced knowledge of company’s business procedures and objectives. Strong knowledge of data sets, data requirements, data integrity rules, and data reporting. Advanced skills in publishing regular updates on data requirements and trends. Advanced SQL knowledge and skills. Advanced knowledge of data mining tools and database software packages. Expert Microsoft Excel skills. Advanced knowledge of market, customer, and competitor trends. Advanced skills in tracking plan effectiveness. Proficient in clickstream tools such as Omniture, Google Analytics, LiverPerson, SalesForce, and Eyeblaster. Strong organizational and interpersonal skills. Strong presentation skills. Ability to apply knowledge and best practices to resolve a wide range of issues in creative ways. Ability to communicate technical info and ideas so others will understand. Ability successfully work and promote inclusiveness in small groups. Ability to provide FANATICAL support
  • JOB COMPLEXITY: Prepares highly complex reports utilizing unique data sets. Works with the business to determine data sets needed for reporting purposes and ensures queries return relevant data sets. Validates data integrity. Develops reporting tools to run custom reports. Designs and participates in implementation, Q/A, and validation of data, software, or procedural changes. troubleshoots and debugs system and/or data errors. Responsible for reporting, analyzing, and making recommendations on marketing initiatives, with particular focus on CRM channels. Analyzes the effectiveness of marketing efforts, and provides actionable recommendations to optimize performance. Gathers actionable data from various sources to ensure consistent and continual optimization of marketing campaigns. Generates reports to assist with CRM planning and forecasting. Assembles and prepares historic sales, pipeline, and lead reports, as well as future projection data, by relevant market segment. Assists in the development and administration of the business’s forecasting and strategic planning. Provides industry benchmark analyses to identify business opportunities. Helps improve channel operating efficiency by providing attribution insights aimed at optimizing media spend. (Web Analyst) Supports the analytic needs of the business by analyzing web traffic using clickstream tools such as Omniture, Google Analytics, LiverPerson, SalesForce, and Eyeblaster. Collaborates with external partners, such as agencies to assist with data collection and reporting. Creates holistic dashboards by pulling data from different data sources and websites for presentations to senior management team. Leads driving core insights from the data to suggest, create, and execute multivariate or A/B/C tests that drive fundamental improvements to the site experience. Looks as visitor behavior on Rackspace.com from a variety of traffic sources and helps us optimize the site to harvest the most new business opportunities
  • SUPERVISION: Determines methods and procedures on new assignments
  • EXPERIENCE/EDUCATION: High school diploma or equivalent required. Bachelor’s degree in business, marketing, technology, or related field required. Typically requires at least 7 years of related experience. At the manager’s discretion, a 2-year degree and 5+ years of experience may substitute for required degree
145

Marketing Analyst Resume Examples & Samples

  • Rigorous data analysis on different subject areas, such as media, competitor analysis
  • Data cleaning for content records
  • Data visualization with PowerBi and PowerView
  • 0-3 years of experience in any database & analytics area
  • Proven ability in designing solutions and managing implementation for complex, integrated systems products
  • Proficiency with Microsoft Office applications, including Word, Excel and PowerPoint and PowerView
  • Ability to translate business process knowledge and functional requirements to technical development and support partners
  • Proven experience with data analysis
  • Fluent in English (written and verbal) – other language skills would be beneficial
  • Understands and performs all job responsibilities to a high standard
  • Displays necessary skills, knowledge and expertise
  • Demonstrates understanding of how role/job function fits within the context of the broader business
  • Delivers high-quality, accurate results
  • Incorporates knowledge of policies and practices into work
  • Understands and analyzes issues; suggests creative solutions
  • Demonstrates good judgment; reaches sound conclusions
  • Is flexible, adapts quickly to new circumstances or priorities, is open to new ideas
  • Seeks assistance as appropriate
  • Self-motivated, takes initiative, possesses creative problem-solving skills and willingness to offer suggestions for improvement; builds relationships to leverage resources
  • Demonstrated diligence, attention to detail and technical intuition
  • Service-oriented, flexible, positive team player
  • Possesses organization skills and composure: ability to handle competing priorities and to work effectively in a challenging fast paced environment
  • Exercises judgment in managing confidential/sensitive information; trustworthy
146

Marketing Analyst Resume Examples & Samples

  • Collect, filter, clean and validate data that feeds into the MarketShare marketing mix model
  • Identify, analyze, and interpret trends and patterns in complex data sets
  • Develop reporting decks and insights through analysis of key topic areas across
  • 3-8 years of marketing analytic experience
  • 3-5 years experience with BI Tools
  • 3+ years experience with relational database
  • Experience presenting to senior corporate leaders
  • Power user of BI tools, query capabilities
  • Graphic displays of information
  • Experience working with large data sets and data driven decision making
  • Ability to initiate and drive projects to completion with minimal guidance
  • Ability to communicate the results of analyses in a clear and effective manner
  • Analytical Thinking,
  • Global Perspective
  • Industry Knowledge
  • Business Statistics
  • Effectiveness Measurement
  • Information Capture
  • Interpersonal Relationships
  • Communicating Complex Concepts
  • Accuracy and Attention to Detail
  • Systems Thinking
  • CRM Systems and Technologies
  • Marketing Systems
  • Customer Analytics
  • Statistical Analysis and Measurement
  • Tableau Fundamentals and Advanced training to be provided
147

Marketing Analyst Resume Examples & Samples

  • Mine data from multiple sources, clean and prune data collected, interpret results using statistical tools and techniques, and present findings with clear guidance on how to interpret and act on findings
  • Invent, simplify, and automate daily, weekly and monthly reports, as well as conduct ad-hoc deep dives as needed
  • Create a bridge between business needs and IT resources bringing creative problem solving skills to data mining in order to address new-to-industry trends and business strategy
  • Ensure that key marketing decision data is accurate, complete, and actionable
  • Professional experience influencing internal and external stakeholder
  • Proficiency with SQL and Excel
  • Bachelor’s degree in Data Science, Analytics, Business Intelligence, Math, Statistics, Computer Science, Information Management, Finance or Economics
  • Strong coding proficiency in SQL (additional experience with VBA, XML, or Javascript preferred)
  • Experience with statistics software such as R, SAS, SPSS,
  • Business intelligence visualization tools such as Tableau, Qlik View, Microstrategy, etc. a plus
  • Demonstrated financial and/or analytical experience including familiarity with concepts of forecasting, budgeting, regression analysis, variance analysis, A/B testing, and data interpretation preferred
  • Demonstrated ability to manage multiple projects – scoping, prioritization, planning and task delegation
  • An understanding of the publishing industry, book metrics, and e-book trends would be helpful in ramping up for this position
148

Marketing Analyst Resume Examples & Samples

  • Maturity and professionalism to ensure credibility in a matrix organization
  • Ability to work independently, take initiative and use good judgment
  • Works well under pressure and can manage multiple tasks under time constraints. Sense of urgency in managing projects and likes fast paced environment
  • Well organized, detail-oriented, able to multi-task
  • Deals effectively with all levels of management
  • Excellent communication (written and verbal) and interpersonal skills required to work collaboratively and effectively with a geographically dispersed team of colleagues, consultants, and agencies
  • Strong interpersonal skills and team player
  • Minimum 3 years experience working with Adobe Analytics (Omniture) or other web analytics tools (Google Analytics, WebTrends)
  • Experience with Google Tag Manger, or other tagging platforms such as Adobe Dynamic Tag Manager, Tealium or TagMan
  • Minimum 3 years experience querying relational databases using T-SQL
  • Expert in Microsoft Office software (Word, Excel, PowerPoint), Microsoft Access
  • Microstrategy knowledge is an asset
  • Capable of learning new computer applications
  • Excellent analytical skills and ability to demonstrate key insights translated to fact-based decision-making
  • Able to provide structured insights to management about what the data/analyses are saying and any tactical implications
  • Strong with process management including the development of processes
  • –Basic knowledge of SAS and/or econometric modeling is an asset
149

Marketing Analyst Resume Examples & Samples

  • With limited supervision, works independently at an advanced, experienced level on assigned analytical marketing projects
  • Financial and Marketing driven analysis
  • 1-4 yrs work related experience helpful
  • Keen attention to detail is a must. Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory
150

Marketing Analyst Resume Examples & Samples

  • Lead development and execution of select marketing communications programs and/or promotional brand activities
  • Manage advertising and promotional budgets
  • Lead package design projects
  • Collaborate with Sales to develop strategic customer programs
  • Advance consumer insights and brand strategy
  • Own program execution and advancement of near in commercialization
  • Collaborate with sales to develop strategic customer partnerships
  • Minimum 2 years experience
  • Ability to synthesize data and form logical conclusions
  • Ability to lead teams and excellent interpersonal skills
151

Marketing Analyst Resume Examples & Samples

  • Analyzes secondary research data (including quantitative and qualitative) to demonstrate value for Cox Media products and takes initiative to find growth opportunities and recommend solutions based on findings
  • Provides high-touch research support to Sales Consultants and Sales Service Specialists for developing customized solutions and presentations geared towards securing business from high spend/high potential clients
  • Provides Inside Sales channel, Cox Residential and Business with competitive information, research data, and related market information to build and execute on sales and marketing strategies, support local cross-channel inventory, and identify cross-over opportunities
  • Proactively seeks out top programming stories and works in partnership with Marketing Communications Specialist to translate into client facing material
  • Customizes research-based tools to provide reports that enable Sales to drive revenue
  • Develops and delivers research-based training for Sales, Sales Services and new hire orientation
  • Provides data, programming data and analysis to Marketing Communications Specialists to support sales collateral pieces, competitive positioning materials and packages
  • Collaborates with Marketing Communications Specialist to perform deep dive analysis into client segments and identify market opportunities
  • Performs marketplace analysis of television viewing and media usage trends on a consistent basis, as well as analysis as needed on campaign performance, report lead and demand generation campaign analytics, and performance of other Cox Media marketing initiatives
  • Summarizes and communicates market research and programming data to Sales and Marketing leadership, Sales Consultants and Sales Service Specialists, and clients through training, sales tools, “head storyteller” presentation templates, and client facing materials
  • Collaborates with Finance to perform marketplace revenue and share analysis and trending to enable Sales Leadership to evaluate market opportunities. Utilizes secondary research sources such as Kantar, economic data, SQAD, and local media intelligence
  • Collaborates with Inventory to generate ratings estimates for upcoming high-profile programming opportunities in an effort to assign appropriate value for pricing
  • Attends job-related training to increase knowledge of marketing techniques, Cox Media and competitor services
152

Marketing Analyst Resume Examples & Samples

  • Demonstrate a solid understanding of direct marketing, relational/database marketing programming, circulation and related techniques, strategies and tools
  • Build and execute using in-house database extraction tools (e.g. SAS-MA, Toad, SAS, MS-Access, etc.) customer/prospect circulation lists for offline, telesales and email marketing campaigns
  • Possess a solid understanding of campaign management reporting (CRM) tools and techniques
  • Work in conjunction with the Manager of Production and Operations and other Marketing Managers on circulation strategies and reporting to drive new customer acquisitions and overall customer revenue and greater share of wallet
  • Assist in the management and optimization of our external vendors. ( e.g. computer service bureaus, list brokers, analytical modeling consultancies, ESPs, printers and mail houses, etc.)
  • Develop, champion and drive targeting and marketing strategies that will improve vehicle performance and customer performance metrics
  • Perform adhoc analytical reports and special projects as requested by management and the Business
  • Accurately, consistently, and in a timely manner document campaign circulation strategy and business rules so that there is complete program transparency available to all relevant stakeholders
  • Develop and maintain reporting schedules, calendars and results histories
  • Continually look for and produce efficiencies and process improvements that will support the goals of the Business
  • Bachelor Degree in any of the following fields: computer science/programming, marketing/business management, math, statistics
  • And/or equivalent, relevant and related work experiences
  • 3+ years of experience in campaign management, programming, circulation, direct marketing, analytics or database marketing related positions
  • Effective and confident communication/presentation skills, along with the ability to drive the discussion at key meetings
  • Strong quantitative, analytical and creative problem-solving skills
  • Passion for and aptitude and interest in data and relational databases
  • Ability to adapt to frequently changing Business needs and directions
  • Intelligence and independence to manage multiple projects with strict deliverable deadlines in a fast paced , demanding environment
  • Strong Microsoft Excel, Access, PowerPoint skills
  • Strong attention to details and good documentation skills
153

Marketing Analyst Resume Examples & Samples

  • Analyze program structures to identify relevant tools and reporting to best aid our sales staff and vendor partners in successfully executing a program
  • Develop reports as needed by management and sales force by extracting and calculating data and disseminating to appropriate parties in meaningful and user-friendly reports
  • Calculate final program performance and work with vendors to ensure MWI’s sales data reconciles with vendor data and that all earned incentives are collected
  • Identify process improvement opportunities and work closely with I.T. to automate systems where ever possible
  • Work with vendor partners, Sales Managers and Marketing team to influence program development by providing appropriate data reports and analysis
154

Marketing Analyst Resume Examples & Samples

  • Will work with the Marketing Manager on the effective activation, implementation and evaluation of new and revised marketing projects; identifies and effectively communicates with the appropriate vendors, Corporate Procurement and Accounts Payable on the development and processing of all required purchasing documentation. Administers project timelines, approves product proofs and oversees the delivery & distribution of materials
  • Works with the appropriate teams on the development and implementation of comprehensive analytical tools for evaluating and reporting on the effectiveness of projects implemented by the Marketing Department or other areas as requested. Significant interaction with the IT Department will be required in the evaluation of the availability of the necessary reporting mechanisms and, as necessary, the activation of new data
  • Participates in cross-functional teams to assist in the development/completion of identified education and outreach initiatives; builds and maintains relationships with field personnel and associates in other corporate departments; administers the distribution of marketing materials to field personnel; works with field personnel on all aspects of conference/trade show planning; works as a partner to identify opportunities and develop solutions to problems. Solicits feedback from the field and enthusiastically, proactively offers to solve problems
  • Activates as required and posts as necessary all related Project Requests and the related documentation on the Marketing Department SharePoint site; educates internal associates on the Project Request system. Develops and submits the quarterly TRICARE-produced materials orders to the DHA Communications team. Works with our fulfillment vendor to make sure that all ordered materials have been delivered
  • Bachelors’ degree in marketing or business – with an emphasis on project management
  • Five years’ experience in coordinating and evaluating marketing projects in a corporation or ad agency
  • Health care experience
  • Word processing/spreadsheet/software programs (Word/Excel) – for both reporting and analytical functions
  • Experience collecting data – developing, monitoring and reporting on key performance metrics
  • Strong quantitative, analytical and systems thinking skills
155

Marketing Analyst Resume Examples & Samples

  • Provide actionable insights to Nordstrom’s high-growth Direct online channel through data analytics and synthesize results into succinct presentations that aid senior management in decision making
  • 1+ years’ experience using SAS/SQL/R (or equivalent) programming languages required
  • 1+ years’ experience analyzing data, drawing conclusions and making recommendations
156

Marketing Analyst Resume Examples & Samples

  • Effectively support the Associate Merchandise Manager with managing all aspects of key ‘tier 1’ categories including category reviews as well as monthly promotional program execution
  • Manage, develop and grow ‘tier 2’ categories (Healthy Snacks, Meat Snacks, Nuts/Seeds, Ice Cream, Coffee, Slush, Beer/Wine and Prepaid)
  • Conduct full category reviews for all ‘tier 2’ categories and present to Merchandise Manager
  • Source, prepare, analyze and interpret data for category reviews from various sources (ie. CTP sales data, industry trends, and Nielsen reporting) to optimize decisions
  • Adhere to all timelines and milestones as set out on the category review schedule
  • Identify market trends and innovative opportunities in order to make effective assortment and merchandising decisions
  • Maintain strong business relationships with all vendors. Leverage vendor resources to assist with category management decisions and execution
  • Negotiate costing from vendors as well as Business Development Funding (BDF) in the form of promotional co-op and volume rebates
  • Optimize Plan-O-Grams through working effectively with vendor category captains as well as the Associate Manager – Space Planning
  • Develop monthly promotional plans to meet targets and exceed targets
  • Develop ad hoc merchandising and promotional initiatives to take full advantage of annual events and consumer shopping occasions
  • Identify and resolve category issues using all available resources to achieve desired results
  • Effectively communicate information to vendors, RBMs and Retailers as required
  • Work closely with RBMs to understand impacts of decisions at retail and react to changes which must be made in a quick and efficient manner
157

Marketing Analyst Resume Examples & Samples

  • Identify the addressable market/segmentation for each product/innovation based on customer needs, value proposition, value based pricing and willingness to pay
  • Market research and analysis: products, customers, trends, technologies, competitors
  • Define the current and future innovating market shares (by product, customers, region…) for Faurecia and competitors
  • Organize overall competitive intelligence: collect, relay, archive information related to competitors (automotive flash and main press), maintain competitors and OEM profiles to better understand strategies, products and alliances.
  • Support/Attend tech days, trade shows, customer innovation meetings, etc as needed
  • Prepare data and slides for reporting to Business Group and Group levels, support Strategic Product Planning process and product plans
  • Masters Degree, Engineering or Business with a specialization in marketing
  • Experience or Background in Powertrain/ Emissions/ Acoustics would be a plus
  • IT Skills: Excellent in Excel, PowerPoint and databases
  • Well versed in higher level math concepts like statistics
  • Ability to work in a matrix organization
  • International mind set
158

Marketing Analyst Resume Examples & Samples

  • Prepare eight to ten high profile client reviews working with Account Executives to present findings and recommendations
  • Working closely with the branch promotions team understanding employee promotions and defining opportunities as well as may make recommendations based on findings
  • Maintain sales management reporting driving client engagement and card sales through tracking performance and data
  • Ability to analyze and interpret research and other research data for incorporation into strategy development
  • Develop varied ad hoc analyses on a timely basis, including accessing and manipulating data from multiple sources and creating a cohesive final presentation of results
  • Creates and maintain database resources used to identify marketing resources
  • Creativity and innovation is essential, and enjoy working in a dynamic, result-oriented environment
  • Exceptional verbal communication skills to present a polished image in all dealings with clients
  • Bachelor’s degree in Finance, Economics, Statistics, Business Administration or equivalent
  • Five or more years of financial industry experience and marketing, preferably in the Credit card industry
  • Strong proficiency in SAS with SAS tool and automation with using SAS Enterprise Guide, BASE/SAS and SAS/SQL
  • Proven ability to identify and resolve exceptions and to interpret data
  • Strong analytical, research and problem-solving skills
  • Demonstrated ability to work on multiple projects simultaneously and accurately in order to meet varying deadlines
  • Experience with Site/Google Analytics
  • Experience with Visual Basic
159

Marketing Analyst Resume Examples & Samples

  • Assist with the analysis underpinning key strategic and tactical initiatives. Dual ability to master detailed analysis and data collection in support of analysis as well as develop high-level summary of findings in clear and concise terms. Areas of focus are marketing systems/program efficiency and customer analysis to lower cost per sale, increase transactions per lead and increase revenue per transaction
  • Specific areas of analysis include marketing operations process and financial analysis, market segmentation, predictive modeling, package analysis, trend analysis, campaign analysis, forecasting, variance analysis and explanation, and timely performance reporting
  • Work with internal constituents to collaboratively gather information and gain complete understanding of data, models, processes and other variables required to perform analysis
  • Timely reporting on key metrics and underlying drivers as specified by management
  • Quantify system-wide tangible and "intangible" benefits related to loyalty metrics and lifetime value of marketing driven activities
  • Translate analyses into high-level, executive presentations with emphasis on delivery of meaningful information and comparisons providing insight into drivers of decisions
  • Support ad hoc analyses as assigned by management
  • Must have 4-5 years of SQL development of queries/sequences implementation
  • Must have 4-5 years experience in marketing analysis, forecasting and predictive modeling, campaign management, customer base analysis
  • Hands-on computer experience with proficiency in all modules of Microsoft Office
  • Exhibit capabilities in marketing analysis, forecasting, pre- and post-campaign analysis and forecasting
  • Strong communication skills; ability to coherently interact with various departments and levels of management
  • Fully access and understand data sources for use in analysis including but not limited to EDW, Unica, SPSS, CRM, COGNOS, and other systems within the company
  • Strong data mining skills and the ability to apply intuition to results
  • Disciplined, analytical but creative thinker and problem solver
  • Strong organizational skills and the ability to prioritize and meet deadlinesSelf motivated; self starter
  • 6+ years of experience in marketing analysis, SQL development of queries/sequences, forecasting and predictive modeling, campaign management and customer base analysis
  • Proficiency in Business Intelligence tools for customer & campaign reporting and analysis
  • Experience with Unica and/or Cognos a plus
160

Marketing Analyst Resume Examples & Samples

  • Work with Digital Works leadership, account teams and others to help define and build our marketing analytics practice and offerings
  • Guide the development of daily, weekly, monthly, & seasonal reporting/scorecards to monitor project success
  • Own the data collection and reporting for campaign activities across digital advertising, search, and social media as well as owned marketing properties such as websites, mobile applications and social pages (FB, Twitter, etc.)
  • Must be able to evaluate, cleanup and aggregate data across multiple sources: publishers, platforms, media agencies, measurement tools, etc
  • Help connect digital metrics and data to broadcast campaigns, brand health metrics and other marketing data
  • Work with consulting teams to turn data into actionable optimizations across digital advertising campaigns, social media, website content and features/functionalities
  • Collaborate with data architects and business analysts to bring marketing knowledge and expertise to large scale MDM and customer data projects and initiatives
  • Help recruit and manage additional analyst talent
161

Marketing Analyst Resume Examples & Samples

  • Learns and applies business unit marketing policies, procedures and plans
  • Understands selling processes and coordinates marketing plans to achieve sales objectives
  • Represents business unit’s product and services to customers and prospects
  • Provides appropriate sales support services to customers and distributors
  • Proactively reports all new or unusual pertinent market conditions, competitor activities, and product performance information to superior
  • Understands customer requirements and market forces
  • Able to work with the sales team to resolves customer and distributor issues and concerns
  • Maintains customer databases and generates internal database information, such as lists and counts for direct marketing projects
  • Provides marketing information/research to assist management in developing longer-term business plans
  • Coordinates schedules and preparation as per division’s calendar of activities for trade shows, promotions, seminars and training
  • Track, collate and maintain inventory of marketing materials
  • Maintains and communicates account and prospect information, maintains company resources, and sales support material
  • A bachelor’s degree in marketing or business is preferred
  • Good level of interpersonal and follow-up skills
  • Proficiency in Microsoft Word, Excel, Internet, and Outlook required
  • Ability to work independently and as part of a team
162

Marketing Analyst Resume Examples & Samples

  • Singular focus is on growing our clients’ portfolio and program through its expertise, marketing consulting abilities, and flawless project delivery
  • Work with the Program Owner and client in prioritizing and organizing the marketing requirements in order to gain efficiencies with the development team
  • Ability to create email campaigns and understand how to best utilize social media for marketing initiatives to drive engagement
  • Work with the Solutions Consultant and client to develop detailed marketing calendars with requirements and effectively communicate these to the other impacted teams; work directly with a variety of teams to formulate client solutions and plans in an iterative, continuous fashion
  • Communicate marketing designs and concepts to program delivery team for execution, also includes ability to help identify key solution risks and post-production monitoring options/needs
  • Develop and create presentations for marketing initiatives and concepts to present to client to drive engagement
  • Facilitate meetings and lead discussions (i.e. marketing strategy, client marketing meetings, marketing analytics, etc.)
  • Work with system test analysts in order to develop the test cases and test plan from the requirements; assist in design, implementation, and testing the loyalty program solutions
  • Participate in support of client UAT, to include issue triage, prioritization, and resolution
  • Conduct “continuous business reviews” with your clients and find avenues to refine and reuse marketing initiatives to continue growth and engagement
  • You’ll also be able to
  • Develop deep experience in the loyalty industry with a company considered to be the industry leader
  • Educate our teams on new approaches that you develop
  • Help to build and contribute to our unique, team driven culture
  • Conduct market research to identify key trends, opportunities, competitive analysis, and new regulations to guide client recommendations
  • Special duties as assigned
163

Marketing Analyst Resume Examples & Samples

  • Execute and Measure campaign and marketing performance by creating reports, dashboards and scorecards (including the web) for a range of key Stakeholders
  • Collaborate with a team of external/offshore analytics resources
  • Develop and execute campaign measurement and analysis, test designs, ad-hoc analysis, design of complex projects as well as articulate the results/insights and analyses to internal clients
  • Lead projects to analyze data from across the business data ecosystem using advanced statistical tools and techniques to develop insights and make recommendations on areas for marketing optimization or opportunities for growth
  • Maintain scalable processes that ensure best practices in servicing and supporting campaign data, lead management, and marketing list management
  • Works with LOB/Region marketing strategy & planning, Product Marketing, IMC, and Marketing Operations to develop, execute, and measure high performing marketing campaigns
  • Create and maintain reports that measure marketing activities and detail their effectiveness and business impact
  • Lead projects to develop and execute campaign measurement and analysis, test designs, ad-hoc analysis, design of complex projects as well as articulate the results/insights and analyses to internal clients
  • Collaborate with other members of the Marketing Analytics team to work on advanced analytics and big data projects in order to drive higher marketing performance
  • Previous proven marketing analytics work experience preferably within a matrixed organisation
  • Experience working in a B2B marketing environment, either on the client or agency side. Experience in web analytics and digital marketing is a plus
  • Must have knowledge of Microsoft Office tools like Power Point and Excel
  • Preferred experience with Salesforce including Sales Cloud and Marketing Cloud
  • Exposure to analytics tools such as SAS, R, Cognos, SQL, Tableau, SPSS, Rapid Miner, Adobe Analytics (Omniture) etc
  • Solid analytical skills and technical problem solving abilities with optimal mix of mathematics, statistics, marketing, business sense, and strong visualization and communication skills
  • Strong project management and prioritization skills. Ability to manage multiple priorities in order to meet timelines
  • Collaborates to build alliances across functions and geographies. Tech savvy. Quantitative and qualitative analytic skills
  • Expertise in helping teams develop predictive modeling tools, insight and knowledge from raw numeric and unstructured data
164

Marketing Analyst Resume Examples & Samples

  • Bachelor’s degree in business, marketing, finance, economics, or similar field required
  • 3-5 years of client or vendor side experience, marketing analytics, data mining or statistical modelling
  • Strong analytical and data management skills
  • Strong communication skills, must be able to tell a story based on data
  • Teamwork & interpersonal skills
165

Marketing Analyst Resume Examples & Samples

  • 2+ years of office or administrative experience, preferably in a remote context or a shared service environment
  • Experience in working with SAP would be a strong asset
  • Fluent English is a must
  • Good Excel skills
  • Strong communicator skills, combined with being efficient and well-organised
166

Marketing Analyst Resume Examples & Samples

  • Graduate degree in a quantitative discipline such as Economics, Statistics, or Applied Mathematics
  • Expected to have less than 3 years experience in industry, consulting, government, or academic research
  • Should be able to provide thesis paper or other such evidence demonstrating experience estimating econometric or machine learning models
  • Ability to write user-defined functions and manipulate medium- to large-scale datasets using one or more languages like R, MATLAB/Octave, S-Plus, Python, Wolfram (Mathematica), Lisp
  • Familiarity with distributed computing, Amazon Web Services, and Linux-based environments
167

Marketing Analyst Resume Examples & Samples

  • Be a key partner on the team. Participate in project planning/prioritization meetings, stakeholder meeting, data prioritization meeting, etc
  • Use existing systems and develop relevant dashboards that provide insights and visualization into various channel performance relative to KPIs, projections, and historical performance
  • Implement and analyze A/B or multivariate tests to provide in-depth insights to the team on the test data and understanding of marketing drivers’ effects
  • Be an entrepreneur - find new ways to apply your analytical process to our fast growing business
168

Marketing Analyst Resume Examples & Samples

  • Facility with mathematics and numbers
  • Expertise in Microsoft Office suite with emphasis on Excel and PowerPoint
  • Familiarity with data transformation/munging tools (Alteryx, Rapid Miner, or Knime) or scripting languages (R, python, C++) preferred
  • Prior experience with Google Analytics, Adobe Analytics (aka ‘Omniture’, ‘Site Catalyst’) and marketing attribution platforms (Convertro, Visual IQ, Google 360) preferred
  • Prior experience or education in statistics, econometrics, software engineering or data science preferred
169

Marketing Analyst Resume Examples & Samples

  • Bachelors in Journalism, Marketing, Communications or closely related field
  • Experience developing and implementing internal communications and supporting large scale change
  • Strong understanding of media platforms including traditional (print and broadcast), social and paid media
  • Team player with ability to collaborate across project team members and work under tight deadlines
  • Creative thinker with a strong action orientation
170

Marketing Analyst Resume Examples & Samples

  • Creation, collection, analysis, and presentation of critical marketing and sales metrics
  • Assessment of trends and feedback to management as required for daily business problem solving
  • Participate and assist in management of ad-hoc analysis, evaluating strategy, and measures of success
  • Assist Senior Marketing Manager in development of a comprehensive CRM lifecycle contact strategy
  • Partner with Velocify account management to ensure daily functionality of lead management system
  • Troubleshoot and resolve operational and functional issues in Velocify lead management system
  • Oversee lead distribution programs and quantification, reporting, and forecasting
  • Responsible for accurate and timely reporting across the CRM database
  • Work closely with IT and external vendors to manage special projects and ensure data integrity
  • Assist Senior Marketing Manager in developing and managing creative (A/B) test strategy across direct mail, web, and seminar channels
  • Support in creation management of monthly mail campaigns: zip code database, universe counts, drop grid and sub-universe order
  • Act as customer service representative to the field in marketing related projects and events
  • Be a catalog source for the marketing department for all invoicing, creative content, and data analysis
  • Take on other duties as necessary within the department to support overall success of the organization
  • At least 1-2 year of professional experience in data analysis and data management
  • Must be comfortable communicating and leading discussions with all levels of the organization and across functions
  • Proficient with MS Office, especially Excel and PowerPoint, ability to quickly learn new technical systems
  • Highly motivated problem solver, passion and curiosity for uncovering data driven insights; ability to analyze large amounts of data, ensure accuracy, recognize patterns and trends and organize observations into a clear and useful format
  • Ability to work on multiple projects concurrently; prioritize in very fast pace environment; excellent communication skills
  • Team oriented mindset, where the most important person in the room is everybody else; you are eager to jump in and help others on the team be successful in their role
171

Marketing Analyst Resume Examples & Samples

  • Create and distribute customer lists and research for sales programs
  • Utilize company resources to analyze market penetration, customer segments, customer behavior, market trends, product demand, sales approach, service needs and competitive landscape
  • Provides ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation
  • Analyzes impact of marketing programs and evaluates them for effectiveness. Provides input for further success with the programs
  • Contribute towards competitive positioning and sales program identification
  • Serve as administration for sales programs
  • Provide monthly state of the market reports by distributor, region and overall
  • Data mine to analyze sales activities and market reports to serve as sales/marketing advisor
  • Analyze market information to develop new product strategies and assist in new product development and market introductions
  • Facilitate and serve as ‘gatekeeper’ for all machine pricing files
  • Conduct AEM reporting input and output
  • Prior market or statistical analysis experience required
  • Must be able to filter large amounts to data to that which is relevant
  • Experience with key statistical tools
  • Must have excellent computer knowledge, specifically of Microsoft Office (Access, Excel, Word, and PowerPoint); database management; internet software
  • Strong customer relations orientation with ability to work in team environment with internal and external parties
  • Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
  • Integrity and Trust
  • Functional expertise
  • Business acumen including financial awareness
  • Listening Skills
  • Process management skills
172

Marketing Analyst Resume Examples & Samples

  • Bachelors’ degree or equivalent combination
  • Prior experience working with a combination of Lead, Program and/or Enrollment data sets
  • Business background and understanding of media spend planning and marketing processes
  • Prior experience developing forecasts and predictive models
173

Marketing Analyst Resume Examples & Samples

  • Manage ongoing business performance tracking - gleaning key insights, implications and recommend actions to deliver annual growth targets
  • Lead the execution of brand plans, including activation, in-store, sampling and regional plans
  • Manage brand social & digital platforms
  • Manage marketing budget for all 3 brands
  • Support commercialization & execution of brand-specific 2018 innovation launches
  • Support development of brand creative campaigns, consumer engagement and media strategy
  • Collaborate with and influence key business partners, including Shopper Marketing, Field Marketing, Away from Home, Bottlers, and Sales teams to deliver 2017 National & Regional Annual Operating Plan
  • Ability to translate data into actionable insights, strong analytical skills with a curiosity and passion for knowing the business cold
  • Strong personal presence and experience influencing internal and external partners. Demonstrated ability to develop and cultivate relationships
174

Marketing Analyst Resume Examples & Samples

  • Identify new and unique analytical opportunities by challenging conventional marketing analytics and tactics
  • Assist client account teams in providing up to date industry analysis, news, and trends
  • Collaborate with client account teams to provide excellent analysis and direction for their client’s marketing programs
  • Advising clients on reporting needs and assisting in the creation of dashboards, ad-hoc reports, and other custom requests
  • Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing)
  • Summarize test results into actionable insights with estimated benefits
  • Partner with key stakeholders to identify opportunities to solve large scale data problems
  • Support analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiment, and data mining
  • Oversee and manage reporting, stakeholder interaction and resolve issues as they surface by working cross-functionally
  • Advanced quantitative degree preferred
  • 2+ years experience using Excel with VBA experience, SQL a plus
  • Experience analyzing data, regression analysis and tactics (linear, multiple, poisson, logistic), drawing conclusions and making recommendations; consulting experience is a plus
  • 2+ years experience reporting and analyzing marketing campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
  • Ability to work well with others
175

Marketing Analyst Resume Examples & Samples

  • SEM 3-5 years of experience (using SEM tools)
  • Experience with Google Analytics and AdWords
  • Applied knowledge of keyword research and landing page optimization
  • Perform SEM tasks 40% of the time and PPC/paid search project management tasks and client facing 60% of the time
  • Apply ethical SEM best practices when performing tasks such as keyword research, competitive analysis, ad content optimization, Meta tag creation, and social media optimization
  • Present SEM reports to the client, perform analysis of PPC KPIs and make suggestions for improvements
  • Keep up to date on current SEM strategies through continuing education, seminars, subscriptions, and self-study
  • Apply and share these strategies and updates with cross-functional teams and workgroups
  • Comfortable consulting with internal business partners (clients) and developing SEM recommendations for the specific campaign
  • In-depth Project Management skills (2 years of experience)
  • Change Management skills
  • Training skills
  • Google Adwords certification
  • Experience with DoubleClick or other display networks
  • Experience with Bing/Yahoo Microsoft adCenter®
176

Marketing Analyst Resume Examples & Samples

  • Identify data driven insights to influence business strategies across business development process
  • Provide analytical support for key verticals such as grocery and retail
  • Create presentation for partner facing meetings
  • Enhance our data capabilities by leading projects to capture more behavioral information
  • Working knowledge of mobile payments preferred
  • Bachelor's degree required, Master’s degree preferred
  • Strong work ethic and enthusiasm to learn and teach new things
177

Marketing Analyst Resume Examples & Samples

  • Optimize the digital application experience and increase submission and approval rates
  • Research application journey metrics through SiteCatalyst, TeaLeaf and other web analytics tools to identify opportunities
  • Work with 3rd party UX/UI agencies to develop and test enhanced application journeys
  • Partnering with World Service, Risk, Compliance, market & central enablement teams, across the globe to identify capability & process enhancements
  • Support Enablement Product Owner Product for global markets, including digital signature & document upload capabilities
  • Self-sufficient – willingness and ability to work proactively and independently
  • Ability to interact effectively with all levels to influence and drive results without direct authority
  • Highly effective business partner relationship management
  • Strong attention to detail and organizational skills
  • Demonstrated problem solving and decision-making skills
  • Ability to work with Microsoft Excel and PowerPoint to summarize complex analyses for various audiences
  • Degree in Business, Marketing, Economics or job experience in related fields
178

Marketing Analyst Resume Examples & Samples

  • Utilizes analytic techniques to support marketing, measurement, and reporting efforts
  • Evaluates existing and potential products/service markets
  • Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales
  • Develops and maintains complex financial modeling tools and programs. Assesses the performance of new and existing marketing programs
  • Responsible for developing tests and testing parameters
  • Evaluates methodologies, makes recommendations; designs, develops, and implements new processes
  • Develops and maintains reports detailing influence of marketing activities on various operating groups
  • High technical aptitude with strong analytical skills
  • Proficiency with MS Office required, specifically Excel functions and Pivot Tables
  • Requires communication and presentation skills commensurate with presenting, defining and supporting analysis and decision to management. A certain degree of creativity and latitude is required
  • Microsoft Access experience, Statistical background or CRM experience a plus
179

Marketing Analyst Resume Examples & Samples

  • Demonstrate that they are looking to build a career in the field of data science/ analytics
  • Bachelor’s Degree in one of the quantitative fields like economics, statistics, mathematics, business or engineering
  • Knowledge of at least one of these programming languages : SAS, R, Python
  • Ability to work well under pressure and execute on aggressive deadlines
  • Good Microsoft Excel skills including pivot tables, functions, and table formatting
  • Strong analytical, organizational and communication skills are a must
180

Marketing Analyst Resume Examples & Samples

  • Build a holistic understanding of our users through data mining and external research
  • Be the key problem solver for the marketing team, including ideation and testing solutions
  • Build a robust campaign measurement methodology including attribution models and evaluation criteria
  • Develop dashboards that provide insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance
181

Marketing Analyst Resume Examples & Samples

  • Execution of an acquisition marketing plan that supports Corporate Card growth and customers’ acquisition
  • Development and execution of an acquisition strategic plan, leveraging product capabilities strengths and promotions
  • Database management to build solid and targeted prospect databases to feed sales channels
  • Manage relationship with sales forces to guarantee alignment and plan execution
  • Coordinate acquisition efforts with partnerships area, and the marketing agency
  • Solid and constructive communication with Corporate Card sales forces and marketing areas across the organization
  • Create and execute Acquisition Promotions Program to accelerate results
  • Development of management tools to continuously track metrics and trends to ensures prospect marketing strategy according to business needs
  • Capabilities to prepare and give presentations explaining marketing strategies to sales forces – PowerPoint knowledge advanced
  • Implementation and follow up of marketing campaigns related with acquisition
  • Strong Digital knowledge that allows to build Digital Acquisition Plan
  • Student or graduated in Marketing, Administration or related careers strong recommended
  • Experience in related positions for at least 1 year
  • Advanced or bilingual level of English
  • Solid organization and project management skills
  • Demonstrated proactive / results and strong analytical skills
  • Ability to work under pressure and tights due dates
  • Superior communication skills (oral/written)
  • Strong accountability to meet tight timelines and solid self-management
  • Reporting capabilities
  • Database Management capabilities (Excel advanced)
  • Ability to develop briefs for marketing agencies
182

Marketing Analyst Resume Examples & Samples

  • Work closely with internal and external teams including other members of Marketing Ops & Analytics, Consumer Marketing, B2B Marketing, Sales and program partners
  • Point for Consumer Marketing data, AMM, & automation including reporting, automation, and working w/IT on data issues
  • Partner with marketing team on campaign preparation & analysis
  • Support development of new data sources/view to improve reporting
  • Microsoft Office Skills (Excel, Access, PowerPoint)
  • Business Objects knowledge of Designer, WEBI, INFOVIEW, advanced reporting and dashboarding functionality
  • Experience using other business intelligence & reporting tools (Tableu, DOMO, Crystal, etc)
183

Marketing Analyst Resume Examples & Samples

  • Consulting
  • Analytic thinker with a proven ability to interpret analytic output and translate data into insights and marketing recommendations
  • Campaign management professional with a proven ability to project manage complex campaigns
  • Well-spoken and outgoing as he/she will need to build strong relationships with clients, internal teams and vendor partners
  • Experience in conducting database analytics / data-driven marketing with solid understanding of CRM concepts and practices
  • Experience working with large-scale customer databases
  • Understand data requirements for campaign reporting and post program analysis
  • Comfortable working in a team-oriented, deadline-driven environment
  • Superior proficiency with Excel and Powerpoint
184

Marketing Analyst Resume Examples & Samples

  • Plan, execute, and effectively communicate the results of ad hoc database analyses
  • Manage large sets of data, including maintenance, updates, analysis and data cleansing
  • Collaborate with cross functional teams
  • Conduct analysis on market data and customer information, identifying patterns, trends and translating those into actionable insights
  • Utilize measurement and analysis techniques to quantify results of business activities
  • Perform wide range of ad hoc analyses for GT, leveraging combination of analytical abilities and business judgment to yield insights and present to executive leadership
  • Bachelor’s degree from leading academic institution in statistics, economics, mathematics or related field required; Masters’ or graduate degree a plus
  • 1-3 years’ relevant work experience required
  • Intellectual horsepower and curiosity
  • Outstanding analytical skills
  • Experience with relevant software (SQL, SAS/SPSS, Excel, Tableau, etc)
  • Outstanding and proven project management skills – ability to manage multiple projects in a high-pressure, tight-deadline environment
  • Knowledge of database design and logic is a plus
  • Knowledge of linear regression, logistical regression, cluster analysis, and other statistical techniques
185

Marketing Analyst Resume Examples & Samples

  • Manage the design and delivery of data requests to be used in marketing campaigns
  • Use internal and external systems to generate, segment, cleanse, manage and maintain target e-mail marketing lists
  • Manage recurring data-updates ensuring data-quality and conformance
  • Create reports or models for desired intelligence
  • Interpret results to identify cause-effect relationships in order to proactively provide analytical insight, commentary and recommendations for optimizing effectiveness
  • Bring meaning and understanding to data, and present findings in a clear and concise way with actionable summaries
  • Execute data QA process to ensure accuracy prior to data delivery
  • Manage lead loads into CRM SAP efficiently and accurately
  • Oversee all lead nurturing programs
  • 2-5 years' database marketing and customer analytics experience, preferably in a business-to-business direct marketing environment
186

Marketing Analyst Resume Examples & Samples

  • Lead data-gathering and analysis efforts for all of Corporate Marketing, leveraging a variety of listening and analysis tools, always looking to extract actionable insights
  • Translate business objectives and business problems into structured data-collection methodologies and ROI-driven findings
  • Identify trends, patterns, anomalies, spikes and other occurrences in data sets that will help drive intelligent planning
  • Work with cross-functional teams to build reports and interactive experiences for data delivery
  • Facilitate Corporate Marketing BI requests working with at-large BI team
  • Develop, implement and improve data collection systems, insight repositories and other strategies that optimize efficiency and data quality for the company
  • Filter and “clean” data, and review computer reports, printouts, and performance indicators to locate and correct code problems
187

Marketing Analyst Resume Examples & Samples

  • Translate stakeholders requirements into reporting deliverables
  • Dashboard and report generation per project
  • Develop and track core marketing performance metrics
  • Execute ad hoc customer research studies - campaign and product testing
  • Perform ad hoc customer and market data analytics and reports
  • Proactively audit, investigate and provide actionable insights through data analysis for growth opportunities
  • Investigate and perform root cause analysis with the use of complex data from various sources
  • Monitor and review existing reports and records of activities to ensure objectives are accomplished; recommend changes in methodology as required to attain business objectives
  • Bachelor’s degree in Business, Finance, Statistics (or related major)
  • 1+ yr experience in a professional marketing organization
  • Business analytics expertise
  • Extreme excel proficiency
  • Experience writing and managing queries in SQL
  • Demonstrated analytics geek
  • Understanding of business goals and processes
  • Strong data mining skills
  • Data visualization skills
  • Strong communication skills and ability to explain complex analytics in business terms
  • Marketing knowledge
  • Strong problem solving abilities and critical thinking
  • Bonus points for retail / travel / entertainment industry background
188

Marketing Analyst Resume Examples & Samples

  • Basic understanding of marketing planning, commercialization, and associated tools in technical B2B industry preferred
  • Proficiency in MS Word, Excel and PowerPoint are a must
  • Adobe Photoshop/Creative Suite knowledge highly preferred
  • An Effective Communicator: You write and speak clearly and concisely. You actively inform and inspire with your messaging. You speak plainly and are transparent with your business colleagues. Ability to interface with various businesses and disciplines to accomplish tasks through diverse internal resources. Maintains a positive working relationship within a matrix organization, to ensure positive results to all aspects of the business, while supporting product initiatives. Ability to work with remote internal and external team members to accomplish goals
  • Action-Oriented: You thrive as a self-starter who proactively senses and responds to problems and opportunities
  • Collaborative: You love teamwork. Your colleagues love having you on the team. You have a sense of humor and are comfortable collaborating across sales, product, account management, engineering and marketing to deliver results
189

Marketing Analyst Resume Examples & Samples

  • Liaise with the marketing team to ensure successful deployment of marketing emails and campaigns using our marketing automation system (Eloqua)
  • Deploy brand identity standards and taking a leadership role in enforcing compliance
  • Design and test web forms and landing pages to ensure accurate lead collection and process flow
  • Integrate forms with C360 as required, and test with IT
  • Maintain data quality by following import processes and form processing steps. Monitor data periodically for cleanliness and make updates to the contact washing machine to improve data quality as needed
  • Document processes within Eloqua and share with other users
  • Associate’s degree from an accredited institution is required
  • Minimum 2 years’ experience in digital marketing
  • Skilled in HTML, CSS and JavaScript to support online marketing initiatives
  • Innovative problem solver – always searching for the best solution
  • Possess data evaluation skills with ability to extract and interpret data from various sources to offer creative marketing and product solutions
  • Proficiency with Microsoft Office, Macromedia Dreamweaver, and Adobe Photoshop
  • Have knowledge of CRM systems along with experience in integrating Eloqua with a CRM
  • Understands the fundamentals of lead management and lead scoring
  • Detailed oriented
190

Marketing Analyst Resume Examples & Samples

  • Industry Demand Database – Track market sizes for select SMUs using extensive market research. Collaborate in an on-going manner with the sales and marketing teams and other relevant stakeholders across the company and serve as the subject-matter expert for the views on forecasted demand in the Americas region. Comprehend the statistical correlations between industry drivers and polyurethane demand for each major polyurethane application. Use appropriate data sources including management input, industry reports, marketing reports, and/or primary analysis to build and continually manage the industry demand database. Create high quality quantitative market reports analyzing the status and outlook for Huntsman in the polyurethanes industry
  • Production Analysis – Analyze trends related to production of key polyurethane raw materials. Work with a global analyst team to coordinate viewpoints and align data and forecasts. Issue a quarterly analysis and report for the Americas
  • Market Assessments – Conduct assessments of new market areas as directed by Strategic Marketing manager in an effort to identify profitable growth opportunities. Collect data on consumers, competitors and select markets and consolidate information into actionable items, reports and/or presentations
  • Innovation Portfolio Management – Work with the Strategic Marketing Team and the Innovation and Technology Team to identify the strategic growth areas and track the implementation of projects in line with the division strategy
  • Follows instructions and performs other duties as may be assigned by supervisor
  • Assists other employees in accomplishment of Huntsman company goals
  • Participates in and completes company-required training programs
  • Participates in Environmental, Health and Safety initiatives as set forth by the company
  • Must have or be attaining a Bachelor's Degree in technical or marketing field with 0 - 2 years specific experience
  • Advanced knowledge of Microsoft Office, particularly Word, Excel and PowerPoint., preferably will have experience with databases and pivot tables
  • Experience with market analysis within the polyurethanes industry is desirable
  • Experience in: search engines, web analytics, and business research tools
  • Strong analytical and critical thinking
  • Project management from inception to delivery; ability to respond effectively to aggressive timelines
  • Good oral and written communication and presentation skills
191

Marketing Analyst Resume Examples & Samples

  • Support the retailer’s marketing efforts with shopping behavior insights
  • Be a recognized expert of Oracle’s Shopper Intelligence Platform for the client
  • Apply Oracle’s proprietary consumer segmentations to business issues at the client to provide value-added insights
  • Support the activation of consumer-targeted marketing programs that are contracted with the client
  • Provide ad hoc analyses in support of Marketing business requests
  • Recommend additional programs as the business needs require
  • Support the internal ODC Solutions team by managing program timelines with the client and other details to ensure seamless client campaign planning and execution
  • Use data driven insights to help marketing prioritize and allocate resources
  • Manage day-to-day interaction across all teams of the client – marketing, analytics, merchandising, operations, etc
  • Detailed knowledge of techniques for applying household-level transaction data and a perspective on big data strategies in the retail industry
  • Exposure to a dynamic and successful regional supermarket chain (Brookshire’s) and an opportunity to contribute to its success
  • Discuss and present ideas and projects to senior-level members of the client
  • Enhanced understanding of marketing program activation, including the role of digital in consumer targeting
  • Opportunity to play an important role in client interfacing and management while being part of a larger analytical network within Oracle
  • Broader exposure to the services of the Oracle Corporation
192

Marketing Analyst Resume Examples & Samples

  • Bachelor's university degree with demonstrated high academic achievement
  • Interest in and experience with reporting and/or data analysis (marketing-related will be an added advantage)
  • Experience with databases, excellent skills in Microsoft Office 2013 (SQL, Access, MS Dynamics CRM experiences are an advantage)
  • Flexibility to work across time zone differences
  • Ability to quickly learn and master new software. Expected to rapidly acquire proficiency in BCG tools such as
  • IMD (Integrated Marketing Database), MS Dynamics, Salesforce / Exact Target, and Google Analytics
  • Experience with "hands on" data management, quality improvement and process implementation
  • Affinity for communication and marketing topics
  • Understanding and ability to escalate an issue when resolution cannot be reached
  • Ability to build trust and work collaboratively with local office and practice area key contacts for recruiting and marketing
  • High level of initiative, self-motivation, resourcefulness, collaboration and patience
  • Flexible and creative orientation
193

Marketing Analyst Resume Examples & Samples

  • Manage and execute marketing campaigns utilizing an integrated automation and CRM platform to drive growth
  • Ensure the timely deployment of initiatives and project success by managing calendars, processes, and program documentation to support marketing execution
  • Work closely with segment/sector marketers and events team to integrate marketing automation and email marketing capabilities into tactical planning and execution
  • Develop thorough understanding of universe list creation methodologies. Provide guidance and proactively recommend improvements for list-building efforts
  • Generate, edit, publish and share daily Social Media content through Spredfast online platform
  • Implement and perform regular website updates and maintenance requests within given timelines using dotCMS
  • Track and report marketing metrics, including registration charts, email results, website usage and sales funnel statistic, and demonstrate ability to interpret results to provide actionable recommendations
  • Compile, manipulate and display data in response to requests for analytical reports to support strategic planning for marketing organization
  • Proactively identify gaps and errors in workflow/processes and work towards improving those areas
194

Marketing Analyst Resume Examples & Samples

  • Maintains accurate, sales history and sales plan by product, customer, region, application and market
  • Updates the plan quarterly in close coordination with regional sales, product managers and business development managers and as the basis for SBU long range planning
  • Assures the impact of customer price changes and end-customer model year changes (new and obsolete platforms) is accurately included
  • Employs external, web-based sources to confirm platform volumes and timing
  • Creates special reports at management request employing the sales database
  • Conducts secondary research to define new product market opportunities or threats including definition of systems, regulations, new system penetration rates, market growth, competitor position and competitor strategy
  • Keeps the management team notified of all significant new information on a routine basis. Maintains and updates competitor profiles and product market library
  • Updates key sections of the annual strategic, growth and business plans including: product market growth; competitor shares; sales deliverables by product line and the product roadmap
  • Expands and annually updates our database of global product markets with the input of Product and Business Development Managers
  • Coordinates collection of data and statistics from internal and external sources for the preparation sales analysis reports including standard reports for CTS Corporate IR information and news releases
  • Creates draft of news releases for review by SBU and Corporate managers
  • Must be proficient in Excel spreadsheets and capable of generating pivot tables and special reports
  • Must be proficient in PowerPoint and Word. Experience with Access is desirable
  • Experience with AS400 is desirable
  • Undergraduate degree in related field required
  • 5+ years of related experience. Experience in the automotive industry is desirable
195

Marketing Analyst Resume Examples & Samples

  • Assist with all analytics and tracking related to new and existing projects, including traditional media and email campaigns
  • Develop marketing dashboards and monitor key performance indicators related to both content and store/eCommerce business objectives
  • Produce and present analysis and recommendations for management and other key stakeholders based on marketingperformance data
  • Design and implement measurement and testing plans for marketing initiatives based on industry best practices and aligned with business goals
  • Contribute to greater understanding of the customer through analysis of self-reported information, behavior over time, and shifts in the industry or customer
  • Partner with the digital analytics team to ensure offline/online approach to understanding customers
  • Partner with finance and merchandising analytics teams to identify causal relationships between sales results and marketing actions to improve profitability
  • Monitor and interpret industry and consumer trends, competitive intelligence, and economic indicators; monitor competitors and prepare competitive analysis on a regularly scheduled cadence (e.g., seasonally/2x per year)
  • Support all stages of the planning and deployment process for various types of email marketing campaigns including brand building, product launch, promotional, and seasonal marketing messages
  • Analyze performance metrics of marketing campaigns and circulate feedback to drive learning and optimization of future messages
  • Support marketing initiatives by creating forecasts and analytical models based on multichannel activity
  • Write and review queries related to email marketing program and partners
  • Create and review data automation related to email marketing program and partners
  • 1-3 years of experience in marketing, finance, or analytics with a successful track recordcontributing to business results
  • Exceptional Microsoft Excel andPowerPointskills
  • General understanding of marketing programs
  • Knowledge of Google Analytics, SQLor other database/statistical analysis tools preferred
  • Knowledge of MicroStrategy and marketing attribution a plus
  • Demonstrated ability to manage the use of differing formats and layouts of data sources
  • Exceptional analytical, critical thinking, and problem solving skills
  • Ability to adapt to change
  • Organized with a high attention to detail
  • Strategic thinker with intellectual curiosity
196

Marketing Analyst Resume Examples & Samples

  • Be the point of contact for client service support for our solutions and incorporated in our Client Service team based in the heart of Berlin
  • Sales Order & Contract Processing - Fully Accountable for the end-to-end sales order and contract processing of all sales contracts
  • Maintain and grow existing relationships across a broad portfolio of customers in addition to upselling and cross selling new products and services
  • Provide a single point of commercial contact for the defined customer base. Collaborate with various departments and 3rd parties to develop solutions and resolve issues
  • Develop and demonstrate knowledge of Trialpay’s and Visa’s products and services, which can be conveyed to the customer in a clear and concise manner
  • Evaluate and assess the performance of client accounts/interactions through conduct quantitative and quantitative analysis
  • Provide technical troubleshooting support to clients experiencing issues with implementation of the service
  • Build and maintain relationships with colleagues to foster culture of collaboration
  • Collaborate with wider Sales team to support and deliver on the Business Development effort of the wider sales team
  • Specific Project Work – Get involved with regional and global projects that directly relate to supporting Sales Effectiveness
  • Develop expert understanding of Digital Advertising
  • 4-5+ years of relevant experience and a clear record of accomplishment
  • General comfort with web 2.0 applications
  • Excellent in Microsoft Office Suite (Word, Excel and PowerPoint)
  • Demonstrated problem solving and analytical abilities (proficient in Excel)
  • Data oriented/analytically mindset
  • Excel at both phone and email communication with clients
  • Prior experience working in online marketing and/or performance marketing
  • Self-motivated and learns fast
  • Superb verbal, written and communication skills
  • Demonstrated ability to work and collaborate in a team setting
  • Ability to effectively prioritize tasks and manage time, even under high-pressure situations
  • High quality control standards
  • Execute in a fast-paced, team environment
  • Fluent in English every additional language is a plus
197

Marketing Analyst Resume Examples & Samples

  • BS degree in IT/ Engineering / Business / Marketing / Finance
  • Family with various analytical tools and business information system; Pricing/marketing experience is a plus
  • Senstive to data, number and what is behind, knowing basic finance knowledge
  • Good English skills and able to work closely with cross functional team, esp. product managers and IT
198

Marketing Analyst Resume Examples & Samples

  • Bachelor’s degree in marketing, business or related field
  • Minimum 2 years’ experience in social media, particularly Facebook, Instagram, Pinterest
  • Knowledge of Snapchat & Twitter is preferred
  • Previous experience with social moderation tools/platforms and external agencies that manage moderation
  • Demonstrated leadership, strong analytical and strategic thinking skills
199

Marketing Analyst Resume Examples & Samples

  • Coordinate a wide range of marketing activities, including campaigns, event management, development of sales tools, website management, collateral routing for regulatory purposes amongst others
  • Coordinates and prepare meetings ( agenda, invitations, documents, logistics)
  • One-to-one with Direct Reports
  • Internal topic specific meetings as per request
  • WebEx (Video-) and telephone conferences
  • Support in Media and customer mailings
  • Be responsible for coordinating full overview of a project plan with marketing managers and use your power to influence to work with a cross-functional project team, sometimes including external suppliers, to develop and implement deliverables in line with our brand identity
  • Be an active contributor to the ongoing development of Hematology and Urinalysis customer communication and sales tools
200

Marketing Analyst Resume Examples & Samples

  • BA or BS degree with a major in business administration, marketing, or closely related major
  • Experience with a consumer package goods company in a marketing coordinator, assistant marketing manager position desired
  • Strong business skills
  • Strong interpersonal and persuasive skills
  • Ability to influence teams to get projects done on time and on budget
  • Familiarity with new product development processes
  • Ability to work in a team based environment and manage small work teams
  • Familiarity with project management concepts and formats
  • Excellent computer proficiency in Word/Excel/Power Point and other Microsoft Office products
  • Ability to work in a constant state of alertness and safe manner
201

Marketing Analyst Resume Examples & Samples

  • Utilize critical market research skills to collect and analyze market data, identify and follow indicators that affect our business and draw conclusions to identify market trends and forecasts
  • Utilize research skills to identify a market opportunity and use this information to help determine the strategic direction for specified sales growth initiatives
  • Work closely with the Director of Strategic Marketing to support the successful implementation of market focused sales growth initiatives with the brands and sales team, including the following
  • Ability to work in a non-structured environment while maintaining personal accountability for achieving defined objectives
  • Ability to effectively utilize market research skills to define problems, collect data, establish facts, draw valid conclusions, identify opportunities for growth, and develop a strategy where only limited information exists
  • Ability to deal effectively with a variety of abstract and concrete variables and apply principles of logical thinking to a wide range of intellectual and practical issues
  • Ability to write reports, write affective power point presentations, develop business correspondence, and effectively prepare and present information to other Altra associates
202

Marketing Analyst Resume Examples & Samples

  • Negotiate commercial terms for Company oil and gas production
  • Renegotiate expiring oil and gas contracts
  • Assess purchasing company’s infrastructure and facilitate upgrading/expansion as needed
  • Review monthly settlement statements from oil and gas purchasers and confirm they are consistent with purchase contract
  • Contact purchasers to address settlement issues and take to resolution
  • Perform other associated functions as needed
  • Bachelors Degree with 5+ years relevant work experience, OR a high school diploma/GED equivalent with 10+ years relevant work experience
  • Demonstrated experience in the oil/gas industry, upstream experience preferred
  • Prior purchase agreement/contract-negotiating experience
  • Prior work experience and a proficiency with MS Excel, Word, and PowerPoint
  • Must be able to work in the United States indefinitely
  • Understanding of oil and gas industry terminology
  • Ability to work within multi- discipline teams
203

Marketing Analyst Resume Examples & Samples

  • Create content for projects including, but not limited to, web, e-media, brochures, data sheets, direct mail, PR, newsletters, tradeshow graphics, customer support materials and media campaigns
  • Support customer growth through lead generation and promotional activities
  • Proofreading
  • Event planning, coordinating and execution
  • Conduct market and competitive research
  • Analyze results of marketing campaigns, trade shows and public relations efforts and help make decisions of go-forward strategy
  • Work in CRM, content management and marketing automation tools
  • Managing promotional literature usage and inventory
  • Concept and creative idea generation participation within the marketing team
204

Marketing Analyst Resume Examples & Samples

  • Builds rapport and leverages customer relationships with existing and potential borrowers with the goal of meeting customer needs and exceeding their expectations
  • Analyze customers' financial situations and provide the appropriate solution by advising customers as to the appropriate loan product for them
  • Excel in a fast paced environment with the ability to multitask and follow up with multiple customer and work on multiple files each and every day
  • Accept multiple live, qualified inbound leads daily
  • Lock loans at point of sale, request initial documents from the customer, and submit an initial, paperless loan package to production staff
  • Structure and price loans accurately
  • 2+ years' full time refinance loan origination experience; call center environment preferred
  • Strong desire to succeed in a sales environment and be a top producer
  • Ability to correctly and accurately structure and price loans
  • Complete knowledge of conventional and government loan programs (purchase and refinance)
  • Current CA DBO and NMLS license
  • Four or more additional state NMLS licenses preferred
  • Excellent communication and relationship skills
  • Self-motivated, self-starting professional
  • Detail oriented with strong organizational and follow through skills
  • Truly independent mortgage sales professional
  • Bilingual; ability to read, write and speak Spanish is a plus but not required
  • Two or more recent years' full time loan origination experience, preferably in a call center environment
  • Minimum of four approved state licenses through the NMLS
205

Marketing Analyst Resume Examples & Samples

  • Bachelor’s degree, Finance, Marketing or Science. MBA preferred
  • At least 3 years of experience demonstrating strong market research and/or business analysis skills, creativity and organizational skills
  • Strong Excel, PowerPoint and Word skills
  • Strong written and verbal communication skills and interpersonal skills
206

Marketing Analyst Resume Examples & Samples

  • Working with management to create test specifications and test plans for both email and physical mail campaigns
  • Coding tests in SQL for SQL Server in order to conduct tests
  • Converting marketing campaigns using HTML into image and text emails that are deliverable using a number of email accounts including Gmail, Ymail, Hotmail, Outlook, even mobile devices
  • Creating and maintaining email lists for use in marketing campaigns
  • Using HP Exstream Dialogue to create, modify, and implement tests for physical mail campaigns
  • Tracking and reporting results for all email campaigns, providing weekly, monthly and quarterly dashboards
  • Working closely with various departments to define and develop parameters for new email campaigns and build and test queries and filters within the ESP
  • Develop project briefs and documentation for each email or physical mail campaign
  • SQL database programming language knowledge
  • Experience with HP Exstream Dialogue a plus
  • Experience working with email service providers a plus
  • Strong technical background and analytical skills
  • Ability to handle multiple projects and meet deadlines
  • Billing / document / report layout design experience a plus
  • Experience using HP Exstream a plus
  • Bachelors degree in related field
  • Experience in email marketing
207

Marketing Analyst Resume Examples & Samples

  • Ensure all channel partners have the information and materials required to complete sales (primarily pricing, contracts, credit requirements, and third-party verification scripts)
  • Ensure all sales submitted by channel partners are processed properly including completed handoffs to other areas of the organization (primarily Credit, Supply, Enrollments, Commissions and Welcome Packets)
  • Coordinate resolution for issues that require special handling
  • Communicate and collaborate with channel partners as needed to support sales growth
  • Mine, manage and analyze large amounts of complex data
  • Provide relevant reporting information on sales and portfolio performance
  • Suggest strategic plans to respond to market and portfolio changes
  • Identify opportunities for process improvement, recommend change and support implementation for process enhancements
  • Partner with IT and other departments to facilitate system and process improvements
  • Perform other duties and special projects as assigned
208

Marketing Analyst Resume Examples & Samples

  • Bachelor’s degree in Marketing or equivalent field
  • 1-2 years of experience in a Marketing field preferred
  • Proficiency with Excel and Powerpoint
  • Strong aptitude for reporting & analytics
  • Ability to support multiple tasks & deadlines
  • Support the tactical elements of marketing campaign execution, such as pulling campaign lists, working with internal and external creative partners, and creating campaigns in our automation tools, such as Marketo
  • Coordinate marketing projects associated with the Direct and Indirect (broker) channel
  • Manage development and production of timelines, ensuring timely program deployment
  • Ensure all communications meet legal and regulatory requirements and adhere to Direct Energy's brand guidelines
  • Manage spending for assigned marketing activities, ensuring they are on budget
  • Identify efficiencies and cost-saving opportunities for projects, taking corrective action as necessary
  • Analyze programs to determine overall return on investment (ROI)
  • Ensure all vendors and business partners are paid in a timely manner
209

Marketing Analyst Resume Examples & Samples

  • Utilize databases to track and monitor the overall worldwide market for mining equipment, and Komatsu Mining Division’s market share realization. Produce mining analysis using information generated by third-party consultant – Parker Bay Company
  • Produce new marketing and sales-related analyses for ad-hoc requests for all departments who require marketing statistics
  • Produce analysis of compiled monthly rolling forecast for HQ sales and production planning
  • This position will work closely with executive management to develop high level Power Point presentations and Excel generated market share analysis material
  • Produce Mining-related business plans and analyses for the purpose of providing understanding of KAC performance to planned objectives for North America and worldwide (shipments)
  • Inside sales support for field sales group. Individual will train Contract Managers and field sales group in the proper use of software programs used in the sales execution process
  • Business (marketing-statistics) systems development interfacing with IT department. System process control and improvement
  • Other duties as Assigned
  • Bachelor’s degree (business preferred) with 1 years experience in a data-intensive analytical environment, or 3 years technical and industry experience with business systems and marketing-related statistics
  • Responsibilities include advanced or “power-user”–level expertise in Microsoft Office - Microsoft Office Excel and PowerPoint with preferably an advanced-intermediate level in Access. Proficiency in Excel with an emphasis on formulas, pivot-tables (expert), lookup formulas, linking, interfaces with Access. Proficiency with map software. Ability to produce complex graphs and charts with a high level of efficiency
  • Analytical/Statistical analysis capacity for analyzing sales trends and inventory performance
  • Excellent communication skills coupled with the ability to take directions and complete assignments in a timely fashion
  • Project management skills acquired through college education and/or work experience
210

Marketing Analyst Resume Examples & Samples

  • Collecting, organising and validating large volumes of data from internal and external sources and partner with colleagues in Commercial, Brand and Business Information to ensure historic data is accurate
  • Building models and performing statistical analysis
  • Interpreting the data to generate actionable insights and recommendations to continually optimise the performance of our Media investment at monthly, quarterly and yearly levels, taking in to account both the short and longer term performance
  • Working closely with senior stakeholders around the business and with our Media Agency to ensure these insights and recommendations are embedding in our Media planning
  • Working with Commercial team colleagues to develop cross-channel media insights that also link to our digital acquisition strategy and performance
  • Create regular and standardised marketing performance reports and business updates
211

Marketing Analyst Resume Examples & Samples

  • Support Marketing strategies and initiatives to drive revenue and support retention efforts across the organization
  • Define common workflows and processes in our campaign execution workflow
  • Contribute to a closed-loop marketing strategy, providing regular reporting on marketing effectiveness
  • Partner closely with Marketing Analytics teams to leverage customer insights into the campaigns we deploy
  • Ensure programs follow email compliance guidelines
  • Partner with internal clients to lead cross-channel campaign planning and coordinate program execution with Marketing Automation team. Analyze and report program results and partner with clients to outline optimal campaign strategies to meet key objectives. Communicate and implement plan changes based on analysis
  • Support with the development of marketing strategies and support the execution across marketing programs including outlining test programs and refining programs based on campaign results and customer analytics insight. Regularly communicate best practices for marketing across the organization
  • Coordinate updates to dashboards to share program impact and key learning’s with marketing partners and executive leadership teams
  • Seek opportunities for process improvement across marketing operations
  • Utilise Eloqua to execute campaigns supporting complex flows and designs
  • Extensive experience with MBA marketing or strategic planning experience with progressive responsibilities and revenue accountability
  • Strong experience with Salesforce.com, CRM and other marketing automation tools and software (Unica, Eloqua and Tableau are essential requirements for this role at expert level)
  • Direct marketing background or proven experience leading metrics driven marketing campaign planning and assessment
  • Proven experience with email marketing, social media and mobile marketing a plus
  • Demonstrated experience in test and iterate approach to optimizing campaign performance
  • Direct experience in the financial field or information industry a plus
  • Critical thinking skills with attention to detail
  • Demonstrated expertise and success in multi-channel / multi-touch campaigns
  • Success in strategy and integration of new marketing technologies
  • Exceptional oral and written communication skills
  • Keep up-to-date and adhere to e-marketing best practices, including usability, design/copywriting for online, privacy and CAN-SPAM policies
  • Knowledge of Thomson Reuters products and services
  • Experience working in a global matrix organisation
212

Marketing Analyst Resume Examples & Samples

  • Excellent marketing campaign process design and implementation skills; including best practices around email marketing campaigns
  • Excellent understanding of sales roles, operating rhythm, sales tools and processes and drivers of effectiveness
  • Ability to implement initiatives that adhere to a closed-loop marketing strategy
  • Logical approach to problem solving and strong analytical skills and techniques
  • Ability to initiate and drive improvements
  • Use appropriate communications skills (both oral and written) to understand and source information and to build and maintain productive relationships with our internal stakeholders
  • Excellent interpersonal skills to influence others in a team matrix environment
  • Ability to get things done within a given timeframe
  • Strong experience with global applications such CRMs, specifically salesforce.com
  • Strong experience with marketing automation tools & business intelligence tools and software, ideally Unica and Eloqua
  • Knowledge of Thomson Reuter's products and services
213

Marketing Analyst Resume Examples & Samples

  • Rigorous attention to PnL accuracy, exposures. Close coordination with Commodity Risk, Scheduling, Trading and Settlements
  • Market and data analysis relation to strategic origination initiatives
  • Generation of commercial margin ideas / opportunities and related business strategies
  • Quantify deal opportunities and aid in deal execution, all while operating within BPs “Code of Conduct” and “DOA” framework
  • Working in conjunction with and supporting other teams such as Consumer Origination, Structured Products and Alliance NGL Business (ANB) teams
  • Assist in monthly statement preparation and verification
  • Assisting with transport optimization and identifying transportation opportunities
  • Working with Marketers on Ad Hoc analysis requests
  • Working with Scheduling and daily field operations CSO’s on ensuring allocations are correct
  • Answer customer queries including post transaction support
  • Dealing with a high volume of customer inquiries daily
  • Accurate deal and data entry follow through into ET systems and TCPL systems
  • Working with IT on an ongoing basis to improve and automate existing processes
  • Sending out monthly transport renewal reminders
  • Adherence to BP's Compliance and Code of Conduct Policies
  • Strong Excel skills and attention to detail
  • Commercial focus
  • Experience working in a role developing beneficial energy industry competencies (such as contracts, confirmations, settlements, scheduling, trade control, etc....)
  • Strong sense of urgency, highly motivated and self-starter
  • Knowledge WCSB pipeline operations an asset
  • Netback pricing knowledge
  • Team player promoting a positive work environment
  • Demonstrated track record for delivering against performance objectives
214

Marketing Analyst Resume Examples & Samples

  • Analyze marketing campaigns and promotional activity Key Performance Indicators (KPIs) to determine successes and opportunities specific to each campaign or promotion. Deliver reporting to marketing leadership team with insights across KPIs
  • Prepare end-to-end analysis to assist marketing initiatives in overall sales and prescription growth, customer growth and retention, trip and basket increases, market share improvement and campaign performance
  • Perform ad-hoc analysis as requested by leadership team to support various presentations and business decisions. Clarify requirements and expectations of all such analysis to ensure that product meets or exceeds all business needs
  • Design, extract, transmit and receive data feeds to third parties and process data for consumption and analysis. Prepare ad-hoc analysis customized to the 3rd party promotion, campaign, program, or customer loyalty data needs and deliver to respective stakeholders
  • Leverage data mining and statistical modeling technologies to determine shopping behaviors and opportunities to drive increased loyalty
  • Assist in the ongoing development of CRM customer targeting methodologies and customer segmentation strategies. Implement targeting logic into all campaign data requests to maximize opportunities for customer-relevant content and offers
  • Serve as primary business user for CRM and customer loyalty data. Partner with Rite Aid IT team to ensure data management processes meet or exceed all business requirements. Resolve any data issues in a thorough yet timely manner
  • Support digital marketing partners as needed by tracking and reporting on eCRM initiatives to understand the impact of digital channels. Develop KPIs and measures of success that meet the unique needs of each channel
  • Support annual marketing strategic business planning efforts by providing customer loyalty data and related analysis
  • Three (3) years' of experience in Marketing or Financial Analytics required
  • Three (3) years' of experience in SQL, SPSS, or similar analytic software preferred
  • Three (3) years' of experience in Analytical experience with large data sets exceeding 1 billion records and/or experience with relational database management required
  • Minimal experience in retail accounting principles preferred
215

Marketing Analyst Resume Examples & Samples

  • Develop and build a variety of reports for the client, primarily using Business Objects, Adobe and Excel
  • Build, validate and deliver specific analysis designed to generate true customer insight
  • Provide written and verbal output on reports
  • Liaise with Senior Analysts and Data Planners to schedule and deliver the best insight possible
  • Build relationships with management and staff (internal & external) in business areas associated with data planning and insight work
  • Support the Management to resolve the key data strategy and insight issues across customer and prospect databases
  • Performing deep-dives into campaign performance across olm, search, social and other formats
  • Visualising data with appropriate tools
  • Linking the performance of our TV ad spots to the digital behaviour of our customers
  • Analysis of Consumer Research tools to highlight trends in car buying, attitudes to advertising and consumer needs
216

Marketing Analyst Resume Examples & Samples

  • Understand how the marketing group contributes to the unit’s and overall business strategy and pro-actively contribute to the marketing strategy
  • University degree in a quantitative subject area such as Marketing Analytics, Big Data and Business Analytics, (Business) Informatics, Econometrics, Data Science, (Neuro) Sciences, or any related area
  • Minimum of 5 years of proven experience in marketing or business development in a B2B environment
  • Experience in analytics and dashboarding, experience with Adobe Analytics and Tableau is plus
  • Ability to work independently to leverage the collection and analysis of large volumes of structured and unstructured data from multiple sources. You should be capable of handling multi-data processes in order to streamline data collection, list making, reporting and dashboarding
  • Strong communication skills to understand the needs of marketing group and reach out to other analysts in other parts of the company
217

Marketing Analyst Resume Examples & Samples

  • Proficiency in Microsoft Office including Word, Excel, PowerPoint and Outlook
  • Data analytic skills
  • At least 1 year of related marketing experience
  • Bachelor’s degree in Business or Marketing
  • Knowledge – Skills – Abilities
218

Marketing Analyst Resume Examples & Samples

  • Develop solutions to complex distribution issues, keeping in mind scope limitations and impact of other barriers
  • Facilitate information sharing, outreach and development of collaborative relationships with team members and stakeholders
  • Self-starter with a strong passion for using data to influence business decisions and strategy investments
  • Basic knowledge of statistics and analytics methodologies
  • Manage the extraction, transformation and population of data files and databases (MS SQL Server, Excel, R/Python, SAS, Tableau, etc.)
  • Actuarial sciences, risk modeling or insurance experience a plus
219

Marketing Analyst Resume Examples & Samples

  • Advanced Reporting: Construction of Excel, Tableau, and Google Analytic Dashboards as well as high volume, ad hoc reporting requests
  • Analysis of tactical media data, including (but not limited to) SEM, promoted and organic social media, blog content, organic search traffic, banner advertising, affiliate, and email marketing efforts
  • Analysis of eCommerce data from Kaptest.com, investigating user behavior, path to conversion, channel attribution, geographic and device level insights, and other key event tracking activities on Kaplan web properties
  • Execution of A/B testing of landing pages, multivariate, flow, multi-page, and pricing via the Optimizely platform
  • Synthesis of above stated performance data to create actionable insights and make optimization recommendations to the Director of Media & Optimization
  • Assistance in creation of benchmarks, baselines, budgets, goals, data naming conventions, and process documentation for optimization analytics Collaboration with the Business Intelligence team to write and execute queries, analyze business system data, and determine success of lead generation efforts
  • Statistical Coursework
  • Google AdWords
  • ECommerce
  • Education Industry
  • Testing/Optimization
220

Marketing Analyst Resume Examples & Samples

  • Design new and maintain existing marketing performance reports and dashboards, including but not limited to seminar registrations, website traffic, marketing campaign performance, lead follow up, cost per lead, and conversion reports
  • Create presentation reports that present data in an easy to understand format encompassing statistics, graphs, and other tools as needed
  • Gather data from contracts, A/P system, Qlik, and other sources to analyze strategic plan versus the business outcome to provide insights into optimization of marketing investment
  • Perform in depth marketing funnel analysis to identify opportunities to optimize campaign performance driving growth in lead conversion and ultimately profitability
  • Monitor/track competitive and market trends, report findings/conclusions, make recommendations when appropriate
  • Collaborate with business stakeholders to provide strategic input and interpretation of the marketing results
  • Act as marketing liaison to IT and the Business Support Group
  • Support the Marketing team on a wide range of analytics, reporting, and ad hoc projects
  • Participate in special projects and perform other duties as assigned
221

Marketing Analyst Resume Examples & Samples

  • Create in-depth brand/consumer basket analysis and segmentations based on results from quantitative brand tracking studies
  • Deliver ad-hoc analysis and research projects as needed
  • Responsible for writing SQL queries and will query the data for the ongoing reporting process across multiple campaigns
  • Digital & Google Analystics Experience
  • Paper Click Advertising Experience
  • Worked on E-Commerce Platform
  • Experience with Magento & Demand Ware
  • Bachelor’s degree in Economics, Market Research or related field or equivalent work experience
  • Minimum of 1-2 years of experience in the field
  • Extensive knowledge of standard research methodologies, data analysis techniques and marketing procedures
  • Experience performing research studies from start to finish. Excellent written and verbal communication skills
  • Familiar with advanced statistical analysis and research methodologies, along with proficiency in SQL and Microsoft Office
222

Marketing Analyst Resume Examples & Samples

  • Responsible for delivery of assigned module/ components /phases of a project
  • Responsible for people Management, including goal setting and providing performance feedback
  • Responsible for Status reporting
  • Responsible for guiding the development team
  • Responsible for Knowledge transfer and arriving at SLAs for steady state
  • Technical problem solving skills
223

Marketing Analyst Resume Examples & Samples

  • Monitor and deliver monthly Chase Pay dashboard with implications
  • Build out client facing Chase Pay performance presentations
  • Identify data driven insights to influence business strategies across marketing and product lifecycle
  • Grow consumer enrollments and usage of our wallet through targeting and offers
  • 2+ years of related experience in loyalty marketing or strategic analytics, digital experience preferred
224

Marketing Analyst Resume Examples & Samples

  • 3-5 years of experience in strategic or product marketing
  • Experience with Tableau or Microstrategy a plus
  • Bachelor’s degree in Business, Marketing or Statistics
225

Marketing Analyst Resume Examples & Samples

  • Lead development of audiences for marketing campaigns utilizing a vast store of behavioral data
  • Lead campaign reporting and delivering of a templated report for ad-hoc and recurring marketing campaigns, including the deciphering and communication of test results
  • Develop and execute testing and optimization plans for ongoing CRM campaigns
  • Provide support on customer segmentation, data strategy and analytic approaches
  • Work with Sr. Management to answer strategic marketing questions through behavioral data
  • Work across multiple data sources (Web, email, in-game) to develop a complete picture of gamer behavior
  • Work with technology teams to ensure our solutions can deliver on our goals
  • Support analytic plan with CRM agency and support the development of a number of segmentations, predictive models, ad-hoc projects and reporting
  • Collaborate with other analytics groups across the organization to share best practice and methods
226

Marketing Analyst Resume Examples & Samples

  • Support marketing strategies and initiatives to drive revenue and support retention efforts across the organization
  • Partner closely with Marketing Analytics teams to leverage customer insights into marketing campaigns and initiatives
  • Coordinate updates to dashboards to share program impact and key learnings with marketing partners and executive leadership teams
  • Four-year college degree in business or marketing related field
  • 1-2 years of marketing experience in implementing innovative marketing communications plans and coordinating marketing projects in a complex organization, including multiple stakeholder management groups
  • Experience with Salesforce, and marketing automation tools and software (Unica and Eloqua a plus)
  • Proven experience with email marketing, social media and mobile marketing a plus. B2B Marketing preferred
  • Demonstrated experience in test-and-iterate approach to optimizing campaign performance
  • Critical thinking skills with strong attention to detail
  • Must be a solution-orientation individual with initiative
  • Keep up-to-date and adhere to digital marketing best practices, including: usability, design/copywriting, privacy, and CAN-SPAM policies
  • Highly collaborative individual with proven ability to work well in a matrix organization and effectively manage across boundaries
227

Marketing Analyst Resume Examples & Samples

  • Participate in the development and refinement of key performance indicators
  • Apply structured problem solving and hypothesis-driven thinking to move swiftly to insights
  • Ensure reports are accurate, timely and delivered in an accessible manner
  • Participate in the prioritization of work to deliver maximum business impact
  • Conduct appropriate follow-up analyses, which may be stakeholder-directed or self-directed
  • Articulate findings to internal stakeholders using strong written and verbal communication skills
  • Stay closely connect with stakeholders and provide reliable estimates of timing of deliverables
  • Minimum of 1 years of analytics experience
  • Experienced in Excel, including the ability to use pivot tables and advanced functions
  • Knowledge of relational databases, SQL or Access, or willingness to learn
  • Ability to tell a clear story with data and translate to implications
  • Ability to create effective PowerPoint presentations, tailored for audience
  • High performing, high energy self-starter, with ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment
228

Marketing Analyst Resume Examples & Samples

  • Proven marketing experience in implementing innovative marketing communications plans and coordinating marketing projects in a complex organization, including multiple stakeholder management groups
  • B2B Marketing preferred
  • Degree in business or marketing related field
229

Marketing Analyst Resume Examples & Samples

  • Develop high quality editorial content for a wide variety of marketing applications, including coordinating and conducting interviews with subject matter expert to mine for topics and insights
  • Manage social media for Slalom Chicago, including content development, image selection, delivery scheduling and analysis
  • Coordinate with internal resources and external suppliers to design marketing collateral
  • Create and maintain project plans, budgets, and timelines
  • Proactively research and identify opportunities for Slalom to engage with the Chicago community
  • Manage award submission calendar and assist with end-to-end award submission development and coordination
  • Conduct market research to help influence future go-to-market strategies and stay up-to-date on industry insights/trends
  • Support internal stakeholder awareness and engagement, including developing internal communications, marketing campaign overview presentations and results summaries
  • Coordinate with Operations Team for event development and execution
230

Marketing Analyst Resume Examples & Samples

  • Analyze marketing metrics to identify cause and effect relationships
  • Conduct secondary research, including finding information from industry associations, statisticians and marketing experts
  • Offer insights about product marketing activities, operational issues and customer behaviour within our mobile app
  • Be familiar with advanced statistical analysis and research methodologies, along with common computer programs
231

Marketing Analyst Resume Examples & Samples

  • Minimum 2 years’ experience in
  • Interpretation of complex data in order to develop compelling business cases
  • Ability to take initiative and champion a project from conception through to implementation and evaluation. This will include
  • Logical, rational mind set
  • Detailed and process oriented
  • Professional, self-motivated and driven
232

Marketing Analyst Resume Examples & Samples

  • Conducts analysis of marketing initiatives from the planning stage through execution, including measurement of ROI
  • Develops dashboards to monitor and track performance of marketing initiatives relative to KPIs, projections, and historical performance
  • Mines internal and external data and provides actionable insights regarding sales opportunities and risks
  • Partners cross-functionally and within the marketing team to drive internal process improvement, so that standard recurring tasks can be done more quickly and efficiently and key users can more readily access key findings
  • Assists with development and analysis of relevant market research studies (qualitative and quantitative) using primary and secondary data
  • Uses data visualization to analyze and communicate information
  • Communicates findings effectively to all levels of the organization
  • 1-3 years of retail or CPG marketing analytics or market research experience
  • Hands-on statistical modeling experience
  • Advanced Excel skills and experience with large data sets
  • Experience with Business Intelligence software, such as IBM Cognos and/or Tableau
  • Exceptional verbal/written communication, listening, and presentation skills with attention to detail
  • Expert Microsoft Office skills
  • Exceptional analytical skills and the ability to derive insights and actions from data
  • Enjoys problem-solving and working autonomously
  • Experience driving a sustained research or analytical project
233

Marketing Analyst Resume Examples & Samples

  • Lead product, service and software launches in North America while also driving alignment with regional marketing teams in LATAM, EMEA and APAC regions
  • Develop audience-focused and market-based messaging and content with an emphasis on search engine optimization, social media and an enhanced digital experience
  • Produce compelling stories and content that address the needs of our audiences and deliver them in a variety of formats to optimize engagement
  • Collaborate with lead generation and campaign teams to drive awareness, demand and preference
  • Produce collateral, product selectors, compatibility matrices, presentations and other sales tools with a focus on digital enablement for both end users and resellers
  • Be creative, proactive and innovative in finding new ways to reach target audiences
  • Mine industry publications/websites and social media as well as our product management, sales and channel marketing teams for creative content and promotional opportunities
  • Write and edit heavy volume of communications including brochures, emails, bulletins and website copy
  • Minimum B.S. or B.A. degree in Marketing, Journalism, English, Communications, or Business from an accredited institution
  • Minimum 2 years of experience within marketing communications or product management
  • No relocation benefit is offered for this position. Candidates must reside within a 50 mile radius of Raleigh, NC
  • Strong SEM /SEO
  • Excellent Copyrighting skills
  • Video production and editing capability
  • Experience within Bio-Tech & IT
  • Agency or PR experience
  • Proven track record in creative project planning, project management and working under deadlines
  • Must be an innovative, creative thinker with strong leadership and prioritization skills
  • Must be a self-starter with energy and enthusiasm towards in a matrix team environment
  • Must be able to consistently contribute in a dynamic, collaborative environment
  • Creative approach to content creation and problem solving
  • Superior written communications skills and messaging
  • Expert use of Microsoft Office
234

Marketing Analyst Resume Examples & Samples

  • Gathers, assembles, and monitors secondary industry/market information on various metrics such as sales, pricing, new product introductions, market coverage, trial and loyalty, competition performance, etc. Creates standard reports and summaries
  • Uses marketing resources and reports to keep current on the industry and market, and informs cross-functional teams of market trends, including digital marketing and other emerging areas
  • Coordinates with internal teams the execution of brand and/or product marketing programs, including packaging design projects, promotion activities, interactive marketing activities, and sales/ demo materials
  • Contributes to demand planning (forecasting) by aggregating demand information from key accounts and sales representatives and analyzing demand trends
  • Assists in new product development and introduction efforts through data gathering and input of new product information into the appropriate internal systems
  • Assists in the development and execution of details associated with pricing and merchandising decisions and programs (e.g., price pages, notifications, rebate payments, corridors, basic reports, etc.), and tracks pricing and merchandising metrics
  • If part of a channel marketing team, provides support to channel marketing manager by collecting channel-specific information, analyzing channel coverage, assisting in the implementation of channel marketing programs and tracking program execution and results
  • If part of the eMarketing team, implements, measures and optimizes interactive activities, such as email or mobile campaigns, paid search and social media efforts
  • Bachelor's degree or higher from an accredited institution
  • Minimum of one (1) year of experience in marketing
  • Minimum of one (1) year of experience conducting analytics
  • Minimum of three (3) years of experience conducting analytics
  • Minimum of three (3) years of experience in a product selling division
  • Minimum of one (1) year of demand planning
  • Minimum of one (1) year of global experience
235

Marketing Analyst Resume Examples & Samples

  • Process approx. 6,000 sales quotes per Annum
  • Interface with the US-based Sales to understand customer requirements
  • Liaise with International Carriers to gather the best 3rd party network costs
  • Regular calls and meetings to review carrier performance on pricing competitiveness and responsiveness
  • Interact with various internal teams including Carrier Management, Product Management and Engineering to understand CenturyLink’s new product offering, network expansion and solution designs
  • Performance will be measured on Timeline and Accuracy criteria for processing Quotes as well as including the quantity of quotes processed
236

Marketing Analyst Resume Examples & Samples

  • Analyze marketing event and offer performance using Business Objects database system
  • Project key metric performance of upcoming sales, offers, and Program changes
  • Conduct ad-hoc analysis regarding the Program for business partners across the organization, primarily merchants and finance
  • Manage and update all Program reporting; gain competency to address all questions related to analysis. Includes reports produced by Marketing, Acxiom, and Macy’s Credit & Customer Services (MCCS)
  • Prepare all analysis and documents on key performance indicators for monthly Rolling Operating Forecast (ROF) meetings
  • Act as team liaison with analytics teams: partner with dedicated support teams to run analysis; identify and keep track of data integrity issues to support timely resolution; leverage data models to determine relevant offers and customer segments to target
  • Collaborate within Marketing to execute Program-related offers and analysis – partner with internal database management and contact strategy teams
  • Participate on weekly calls with Acxiom, Macy’s Systems and Technology (MST), and MCCS
  • Manage targeted offer strategy. Program offers and attach to customer profiles; partner with other marketing teams to execute offers and determine impact
  • Create quarterly and seasonal program updates, to be shared with executive committee
  • Support other roles on team with analysis, reporting, and other tasks as needed
  • Highlight business trends by location, channel, and family of business to identify growth opportunities
  • Maintain a deep understanding of the key business drivers related to the Program, and the program’s role in driving sales
  • Experience with BI tools, including but not limited to PowerBI or Tableau, encouraged
  • In-depth data modeling, including experience working with data cubes
  • Experience with customer database systems a plus
  • Strong analytical, organizational, and presentation skills
  • Ability to work in a dynamic environment
  • Exceptional Excel skills including macros, look-ups and pivot tables; strong proficiency with PowerPoint
237

Marketing Analyst Resume Examples & Samples

  • 2+ years of Marketing experience
  • Pharmaceutical Market Research experience
  • Previous Cardiovascular experience
238

Marketing Analyst Resume Examples & Samples

  • Respond to various marketing team requests from Man global sales team and clients
  • Assist with (review, format, etc.) quarterly investment communication process
  • Support the marketing and client services team through the creation and maintenance of sales and marketing materials
  • Provide back-up to Client Service team, including the gathering of data and client service reporting
  • Support coordination and response of RFPs, RFIs and due diligence requests
  • Bachelor's Degree required; 2+ years of experience
  • Proven outstanding academic track record with a demonstrated history of achievement
  • Proficient Microsoft skills (power point, excel and word; VBA and Excel Macro knowledge helpful)
  • Possesses and displays excellent verbal and written communication skills with ability to convey information to internal and external customers in a clear, focused and concise manner
  • Demonstrated knowledge of and interest in investments and financial markets
  • Must demonstrate a strong attention to detail with excellent organization skills
  • Ability to successfully work in a team environment, with an eagerness to take initiative and navigate an environment with multiple stakeholders
239

Marketing Analyst Resume Examples & Samples

  • Provide marketing support on the extended warranty programs to achieve growth goals and measure effectiveness
  • Work with internal product groups to coordinate product offers, dealer communications, and value stream analysis
  • Work cross-functionally to support internal teams (IT, customer and dealer support, technical service, product groups, accounting)
  • Help identify solutions and process improvements for both dealers and consumer
  • Assist in development of integrated marketing programs to both the dealer and consumer
  • Assist in development of training efforts to field sales and dealers with any questions/issues regarding Financial Services products
  • Develop supporting materials to increase dealer and consumer engagement; training, tools, incentives
  • Manage updates of internal dealer website with current communications, pricing, training materials, etc
  • Lead efforts to drive innovation by identifying market trends, conducting competitive research, and benchmarking
  • Provide marketing research and support in helping develop new products that add value for consumers and dealers that align with Polaris’ goals
  • Monitor and report marketing activities to make recommendations based on campaign effectiveness
  • Contribute to departmental reporting and presentations on an as needed basis
  • Bachelor’s degree in business related field Strong organizational & analytical skills
  • At least two years’ experience in business environment; powersports or financial services experience preferred
  • Ability to work effectively individually and in a team environment Experience managing third-party vendors/partner relationships
  • Proficient in office software including Word, Excel, PowerPoint. Familiarity with Access a plus
240

Marketing Analyst Resume Examples & Samples

  • 4-6 years in preparing MIS reports using various tools such as SQL, ESSBASE, BRIO and MS-EXCEL (VBA, Macros)
  • Proven communication (written/verbal) skills, including logically structuring and delivering presentations
  • Proven analytical thinking, analysis, and problem solving skills
  • Familiarity with statistical concepts
  • Ability to derive insight from pipeline and revenue data
  • Knowledge of - or willingness to learn Cognos, SPSS and Python
241

Marketing Analyst Resume Examples & Samples

  • Competitor and marketplace analysis
  • Working with Central and International teams to share best practices
  • Financial analysis, working closely with Finance to develop business cases
  • Driving the digital agenda through capability development and Implementation
  • Marketing and Creative development, working closely with Agencies and Acquisition teams
  • Project Management working closely with Technologies, Legal, Compliance, Risk, World Service Operations, Training and many other groups
  • Managing ongoing marketing budget and plans
  • MBA or MA specializing in Marketing, Economics or Finance would be considered an asset
  • Minimum 2 years experience in
  • Professional, self motivated and driven
242

Marketing Analyst Resume Examples & Samples

  • Define the frameworks for measuring, reporting and analyzing global marketing campaign results
  • Assist with quarterly business reviews and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making
  • Leverage multiple sales and marketing data sources from the data warehouse and data analysis tools to manage data mining/extraction for the analysis of marketing campaigns, strategic events, and sales pipeline. Synthesize results and provide actionable insights to global business stakeholders
  • Lead the conceptualization and execution of ad-hoc marketing performance reports and data projects in MS Excel/Access and MySQL/SQL
  • Collaborate with the Marketing BI and IT teams to drive the implementation of the global marketing performance reports and dashboards by leveraging the sales/marketing data warehouse and BI tool
  • 2+ years of experience working with large datasets in different formats such as .csv, Excel, Access. Proficiency in MySQL/SQL and ability to create data models is required
  • 3+ years of experience in a marketing reporting and analytics function analyzing marketing data and producing standard/ad-hoc reports for performance tracking and decision-making
  • Strong understanding of the B-to-B sales and marketing functions and how to measure success. Understanding of the SiriusDecisions Demand Waterfall is highly desired
  • Advanced knowledge of Microsoft Excel including pivot tables, formulas, formatting, charts and importing/exporting data
  • Excellent oral and written communication skills for translating data insights into concise executive summaries and presentations
  • Demonstrated ability to work collaboratively in a team structure
  • Bachelor's degree required in business, finance, marketing, sciences or related field
243

Marketing Analyst Resume Examples & Samples

  • Analyze activity data, provide assessments of trends, and position activity metrics to meet supporter’s objectives using Medscape’s data services, with a particular focus on Global activities
  • Develop routine client-facing metrics reports measuring overall activity performance and impact to support sales in generating renewals specifically for the Global business unit
  • Work closely with the Global sales organization to assist in determining reporting needs based on supporter requirements
  • Create overall reporting template and customize as needed
  • Devise a reporting schedule with the Global sales team to ensure reporting deadlines are met
  • Work with Data Services and Product Management teams to further develop database logic for the dashboard to improve reporting functionality and efficiency
  • Facilitate necessary updates and improvements to supporter activity metrics reports as needed
  • Ensure messaging and branding is consistent across the Global business unit and its products
  • Coordinate Global team ad hoc data requests in partnership with the Audience Engagement team
  • Education: Bachelor’s Degree or equivalent experience, BA/BS in marketing is preferred
  • 1-2 years of related work experience preferably in the digital space
  • Proficient in understanding, representing, and communicating data-driven analysis to various departments by taking data and telling a story, preferably in a sales support environment
  • Proven success in working with, and presenting data to, cross-functional teams
  • Strong analytical skills combined with the ability to communicate with seasoned management across multiple time zones (global presence preferred)
  • Strong ability to be responsible, accountable, and results-driven
  • Must live in the UK
  • Must be proactive and detail-oriented
  • Creative thinker who can utilize existing resources in a productive and/or innovative way
  • Excellent organization and documentation skills required (Excel, Word, and PowerPoint)
  • Technical proficiency in data related technologies a preferred
244

Marketing Analyst Resume Examples & Samples

  • Collaborate across the organization on a global basis to pull together data and processes
  • Define and develop plan for analyzing marketing promotions and campaigns
  • Compile data from multiple sources to develop the ROI and determine the success of a new product launch marketing Go-To-Market strategy
  • Evaluate large amounts of data from multiple sources to find trends and relevant information that will inform future strategy
  • Document requirements and create repeatable processes for analyzing new product launch marketing efforts and for reporting on marketing influenced sales
  • Understand and evaluate all data sources – i.e. CRM, Oracle and Eloqua
  • Share best practices and procedures for future analysis
245

Marketing Analyst Resume Examples & Samples

  • Drive loyalty and engagement, brand relevance and competitive differentiation through the development and management of innovative Cardmember benefits, experiences and programs
  • Launch new Cardmember benefits, ensuring on-time, flawless delivery and managing through stakeholder alignment, compliance and legal review, implementation and post analysis
  • Ongoing management of existing benefits and programs, including but not limited to partner management, business development and capability enhancements
  • Manage and nurture partner relationships, maintaining a regular presence and reinforcing value
  • Explore and evaluate new partnerships that will drive differentiated value for Cardmembers, while maintaining ongoing business development for existing programs
  • Work closely with internal teams to identify and implement new strategies and capabilities that will optimize and enhance customer journeys, from benefit discovery to fulfillment
  • Maintain ongoing alignment and communication for initiatives and projects among impacted internal and external stakeholders, such as Product, Events, Customer Service, Global Merchant Services and creative agencies
  • Ensure Customer Service teams are engaged, trained and ready to support the launch or changes of benefits
  • Analyze quantitative and qualitative information to develop and recommend strategies to strengthen and evolve existing programs
  • Proactively identify, evaluate and plan process and business enhancements to reduce inefficiencies and drive results, while subsequently collaborating with internal teams and stakeholders for successful execution of these strategies
  • Provide regular analysis and reporting of benefits and programs
  • Leverage insights and apply best practices from other lines of businesses and markets, such as Global or US teams
  • Keep a pulse on competitor news and industry trends
  • Very organized approach to managing workload, with the ability to multitask and prioritize in order to meet aggressive goals
  • Excellent collaboration and interpersonal skills, as well as the ability to build, foster and maintain relationships with internal and external business partners
  • Self-starter and go-getter, with the ability to work both independently and as a team
  • Superior oral and written communication skills, with proven presentation skills to senior leadership or partners with ease
  • Creative and resourceful, with a proven track record of delivering results and meeting targets
  • Firm understanding of American Express products and associated benefits, particularly in the premium and ultra-premium space
  • Partner management experience is an asset
  • Business development experience is an asset
  • Knowledge, experience and/or relationships in the dining and retail spaces is an asset
246

Marketing Analyst Resume Examples & Samples

  • Overall expertise in Marketing Systems/tools
  • Expertise in Collaboration and Project Management tools and reporting
  • Expertise using Microsoft office tools (Excel, Word, PowerPoint)
  • Experience in developing training materials and system documentation
  • Ability to effectively work with IT developers, external vendors and multiple business areas across the division and Abbott as a whole
  • Ability to quickly learn new software/systems in order to act as a trainer and Subject Matter Expert for the Marketing and Commercial Services organization
  • Ability to communicate effectively and to solicit feedback
  • Excellent organizational, planning and project management skills are required to be successful in this position
  • Works independently to complete assigned tasks
  • Determines business objectives of assignments
  • Contributes to the design of systems, programs and processes
  • Exercises latitude in approach to problems and recommends solutions
  • Communicates regular status and alerts manager of barriers to successful project completion
247

Marketing Analyst Resume Examples & Samples

  • Develop project plans and manage the successful completion of key marketing projects aligned with strategic business goals
  • Work closely with PM, Sales and key agency partners to develop messaging and core value proposition linked with core products and segments supported by strategic campaigns
  • Develop metrics linked with marketing success and measure results to determine best practices and insure marketing tactics deliver desired results including budgetary targets
  • Develop and execute Marketing deliverables including sales collateral, videos, digital campaigns, exhibitions/trade shows, social media, PR, case studies and other tactics associated with B2B marketing best practices
  • Understand key customer segments and develop a linkage with Voice of the Customer program outputs to refine messaging and customer campaigns
  • Manage logistics associated with successful completion of key marketing tasks
  • Serve as change agent to move Marketing to strategic and integrated with the business objectives
  • Experience in B2B marketing including creative agency management, messaging and value proposition development
  • Powerpoint, excel proficiency
  • Familiarity with Salesforce.com, Eloqua and CQ5/Adobe 7 a plus
  • Strong communication skills and familiarity working directly with customers
  • Experience in campaign development/management including social media
  • Bachelors degree
  • Analytical competency and ability to work with data
  • Fluency in English is a must (toeic 900/B2)
248

Marketing Analyst Resume Examples & Samples

  • Manage campaign analysis for local acquisition activities to support test, learn and evolve approach
  • Develop and run reports to demonstrate the effectiveness of local marketing campaign activities
  • Break down by target market as well as method (paper, exhibition, electronic etc.)
  • Maintain and develop monthly reporting of business performance metrics
  • Offer analytical input to EMEA team and enrich results with actionable insight
  • Ensure marketing campaigns receive support in terms of campaign targeting lists
  • Business and decision support to the EMEA Marketing team based on providing analytical expertise in tactical discussions and identify business opportunities
  • Ideally possessing a degree in a related data driven subject (or experience to a similar level)
  • Previous experience of data analysis
  • Excellent IT skills, advanced Excel skills using Vlookups & macros is essential, along with expertise using Access
  • Knowledge of Alteryx and/or Tableau and analysis tools such as SAS/SPSS is desirable
  • Highly numerate, with the ability to analyse and interpret large and complex data sets
  • The ability to use initiative, and be self-motivated
  • Ability to handle a busy workload without losing track
249

Marketing Analyst Resume Examples & Samples

  • Review financial settlement and performance of all marketing agreements. Audit settlement statements to determine plant efficiencies, plant product recovery factors, FF&L, and ensure compliance with pricing, measurement, quality, quantity, commitment and other contractual provisions
  • Assist Marketers in reviewing and negotiating commercial agreements
  • Analyze and maintain gas and oil contracts, amendments, assignments, exhibits, and other related contracts with respect to all commercial data. Process and brief contracts into our contract management system
  • Prepare and present marketing presentations and reports to Marketers and Management
  • Familiarity and knowledge of downstream markets and pricing
  • Assist with acquisitions, divestitures, and midstream development projects. Coordinate with various internal groups on assigned projects from inception to implementation
  • Economic modeling and transactional support for Midstream projects
  • A&D activity support including price differential analysis and contract review
  • Monitor and track pricing for crude oil, natural gas, and NGLs
  • Analyze production forecast for pipeline nominations
  • Supports company vision and mission
  • Adheres to established work schedule, attendance standards and is punctual to work and meetings
  • Strong interpersonal/business relationship contacts and skills
  • Full understanding of marketing agreements with the ability to review and brief the terms and conditions
  • Ability to communicate and work effectively with a multi-disciplined team including
  • Strong knowledge of fundamental economics
  • Knowledge of gas processing plants, gas pipelines, oil pipelines, and downstream markets
  • Ability to perform economic modeling and analysis
  • The successful candidate must possess exceptional verbal and written communication skills and have an analytical aptitude with strong attention to detail
  • 2 years industry analysis experience preferred
250

Marketing Analyst Resume Examples & Samples

  • Demonstrated Sr. BA work with large scale applications that may include ERP, CRM, financial applications
  • Excellent English communication skills required
  • Ability to work in a collaborative environment and possesses past success in bringing different business cultures together towards common goals
  • Ability to lead through respect / influence
  • Experience and success working with virtual teams that span departments and time zones
  • Excellent mentoring and coaching skills
  • Ability to build relationships with and between people of different backgrounds
  • Possess a solid understanding of global marketing business processes and best practices
  • Have 5+ years of experience with key marketing technologies including CRM, marketing automation, content management, and marketing resource management tools
  • Be able to manage multiple projects and deadlines, prioritizing work based upon importance, urgency, risk, and business impact
  • Demonstrate strong listening skills, asking questions to clarify for understanding
  • Exhibit outstanding data analysis skills and use facts to guide their discussions and decisions
  • Be accurate, collaborative, dependable, and demonstrate a strong attention to detail
  • Have a college degree in a relevant field