Field Marketing Resume Samples

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N Anderson

Norwood

Anderson

49773 Vince River

Philadelphia

+1 (555) 417 2426

49773 Vince River

Philadelphia

Phone

p +1 (555) 417 2426

Experience Experience

Phoenix, AZ

Manager, Field Marketing

Phoenix, AZ

Von-Rodriguez

Phoenix, AZ

Manager, Field Marketing

Responsible for creating and maintaining tracking system to review effectiveness of marketing programs
Responsible for tracking, reporting and maintaining marketing budget
Analysis of demographic and market based data to determine best avenues for key marketing efforts including advertising, PR and events
Responsible for creating, tracking and managing program budget
Facilitate the development of communications internally, working with Branding and Central Marketing to develop communications for Sales employees
Assist hotels with developing marketing plans and budgets by providing recommendations based on market analysis, current performance metrics and best practices
Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities and product launches

Detroit, MI

Field Marketing Associate

Detroit, MI

Lowe-O'Connell

Detroit, MI

Field Marketing Associate

Assist in the development of marketing content for the field
Develop and manage operational review cadence across Solutions, Integrated, and Field Marketing teams to review programs and results
Work closely with Business Development to qualify leads and transition them to reps
Support the developed field marketing plans and execute in a highly collaborative, fast-paced environment
Generate insights from each execution so that we iteratively improve our performance
Manage and update the Marketing site on 3DR, working with teams across the Marketing organization
Work with corporate services to execute events, including on-site promotions, collateral, and speaking engagements

present

Phoenix, AZ

Director, Field Marketing

Phoenix, AZ

Terry-Ward

present

Phoenix, AZ

Director, Field Marketing

present

Tracking the use of customer references through our internal database and assessing inventory versus demand
Support enterprise initiatives and ensure local relevance, feasibility and potential for strong results
Monitor effectiveness of regional marketing initiatives, and identify areas for process improvements and re-engineering of work to increase efficiencies and productivity. Design regional training program related to new marketing initiatives, new processes, new assets, and new functionality (e.g., features and benefits of the CRM and marketing communication platforms)
Communicate and educate sales team regarding new and planned marketing activities
Built infrastructure to drive demand and an integrated sales funnel for lead generation. Use knowledge to direct and execute programs to increase awareness and generate demand for INFA products and services
Interface with Head of APJ Field Marketing and align Marketing strategy, tactics and operations with Global Marketing strategy
Lead onboarding and ongoing education of Regional Marketing staff to build comprehensive fluency in CCOA solutions, capabilities, media strategy and industry innovation

Education Education

Bachelor’s Degree in Marketing

Tulane University

Bachelor’s Degree in Marketing

Skills Skills

Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the GTM sales and marketing teams
Strong problem solving and decision making skills
Operations knowledge
Ability to turn around unsuccessful lead qualification and maintain high motivation in sales force organization
Proven communication skills and ability to influence colleagues and customers
Self-directed and highly motivated
Knowledge of food and beverage marketing trends
Knowledge of hotel sales and operations and associated challenges from the marketing perspective
Displays creativity, initiative, and leadership skills and demonstrates working knowledge of all tasks within your area of responsibility
Deep knowledge of leisure, group, and business transient hospitality business in defined market(s)

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Field Marketing Associate Resume Examples & Samples

Knowledge of Search Engine Optimization and Search Engine Marketing strategies and tactics, as well as an interest in these concepts
Excellent writing skills with the ability to create content quickly and accurately with regard to spelling, grammar and punctuation
Computer proficient (Microsoft Word, Excel, etc.)
Able to juggle managing multiple projects on a daily basis
Extremely organized, detail-oriented and efficient

Field Marketing Analsyt Resume Examples & Samples

Running reports and preparing presentations
Collating budget reports
Preparing and managing requisitions
Providing support for regional events
Managing the communications calender
Creating and distributing email communications using an email distribution system
Coordinating social media activity
Setting up marketing campaigns
Managing the leads from campaign activity

Field Marketing Director Resume Examples & Samples

Experience in marketing, editorial, sales, consulting, or teaching in the content area
7 years of related industry or functional experience
WFH

Director, Cox Business Field Marketing Resume Examples & Samples

Serves as the integrator across all marketing functions in a specific geographic region. Is responsible for meeting revenue and subscriber targets in that geography
Leads and collaborates with product marketing team and cross-functional partners in the development and maintenance of local offer strategies, including developing and communicating product applications for sales teams, defining feature and benefits, analyzing local market product trends, and supporting general sales (sales calls and RFP support)
Directs market level project management for all product implementation and launch activities in the local market, and provides oversight of product catalog and interfaces to all IT systems
Directs market level Customer Training & Education efforts designed to provide customer education for new and existing products across all aspects of the CB product portfolio. This includes web-based, webinar, instructor-led/on-site, implementation support/training, and other customer ready documents/user guides
Directs product forecasting, acquisition, retention and competitive intelligence
Utilizes marketing science and analysis information to ensure appropriate targeting and messaging that maximizes marketing effectiveness
Leads field marketing team in the local market with resources focused on
Executing national demand generation campaigns (digital, direct mail, email, etc.) to drive revenue growth and new acquire new customers across all CB customer segments
Developing and executing local campaigns in support of outbound sales efforts (eg: market expansion, sales blitzes, etc.)
Execution of center developed segmentation strategy, development of local lead lists and other ad hoc marketing science analytical requests
Local events, sponsorships and customer events to increase brand awareness and further key customer/prospect relationships
7+ years of experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.). 5+ years of experience required if candidate possesses a related advanced degree (MS/MBA or above)
Excellent interpersonal, leadership, presentation, and collaborative skills to work effectively with teams throughout organization

Senior Analyst, Field Marketing Resume Examples & Samples

The incumbent in this position ideally possess a Bachelor's degree and have 7+ years of experience selling or marketing to production printing environments. He/she must be proficient in production workflows and technology and possess strong oral and written communication skills. Must possess detailed knowledge of network systems, printing solutions, systems integration services and computer hardware/software solutions
Strong project management skills are required for managing the various project and initiative
Must be willing to travel 25-50% if Melville based, 50-75% if in the field

Field Marketing Intern Resume Examples & Samples

Database Marketing Skills
Marketing: event management, demand generation, online and social media, ROMI
Dynamic, energetic, driven
Ability to execute on-time and within budget

Field Marketing, Airwatch Resume Examples & Samples

Drive Marketing communications programs that deliver greater awareness of VMware’s Business mobility in Japan, one of the company’s fastest growing regions
Managing Marketing budgets for Business mobility including calculation of ROI on in market programs
Localisation of Business mobility messaging for the Japan Market
Manage translation and translation approvals for Air-watch content
Draft a range of communications materials, including Customer communications, case studies, press releases and marketing communications materials
Champion getting customer win/success stories from Sales and create reference content for Customer Marketing team and Communications (PR) team
Administer ongoing meetings and discussions with adjacent teams to align on regional and global activities
Identify and apply for appropriate industry awards
Help execute the company’s social media and digital strategies in the region
Drive Marketing Sourced Lead Generation for AirWatch in Japan in the GB space
Influence and work with the foundational marketing team around Business Mobility messaging in the Enterprise space
Work with foundation programs team on development of local programs that support Business Mobility
Work with Event team to identify and drive event activity for AirWatch in the Market
Manage content on Air-Watch Japan microsite
Driving digital social for business mobility

Manager, Americas Field Marketing, AEC Resume Examples & Samples

Develop and execute multi‐touch, multi‐channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
Measure and report on effectiveness of marketing programs (engagement, lead quantity, and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
Develop and maintain strong relationships with the North American Sales team to understand and support their goals through aligned sales/marketing programs
Collaborate with an extended marketing organization, including industry marketing, industry campaigns, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
Coordinate and deliver effective communications to internal and external sales/marketing partners on field marketing programs
Manage quarterly marketing budget
4‐year degree with a minimum of 5‐10 years field marketing experience in B2B software
Experience in a wide range of inbound and outbound marketing disciplines, including social media (especially LinkedIn and Facebook), organic and paid search, retargeting, direct marketing, event marketing, and advertising
Experience with Salesforce.com and business analytics tools such as QlikView, Tableau, or Domo
Knowledge of b‐to‐b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks to get the job done
Proven ability to think strategically and execute methodically with strong attention to detail
Proven ability to influence matrix management peers and superiors
History of teamwork and willingness to roll up ones sleeves to get the job done
Experience marketing SaaS is highly desired
Understanding of the AEC industry and customers is highly desirable
Travel required up to 20%

Director, Field Marketing Resume Examples & Samples

In partnership with the marketing leadership team, develop the Field Marketing strategy including market centric, customer-centric opportunity-centric and partner and alliance elements as needed while ensuring that the programs are aligned with the with overall company vision, brand and goals
Develop regional marketing plans for each market segment, and identify and support growth objectives – revise annually and ratify with key stakeholders
Design and execute client and market specific strategies that are multi-channel in nature and synchronized through the execution process. Channels include digital, social media, client briefings, direct campaigns and sales teams through enablement programs
Regularly track, measure and report on campaign and program effectiveness and results particularly in the areas of lead and opportunity development
Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to the market shifts and trends. Collaborate with sales to support territory planning and sales alignment within region to ensure optimizing pursuits
Work with marketing operations to analyze sales and track marketing performance data, using central dashboards, and key metrics working on targeting and lead follow up and progression
Manage and balance regional field marketing budget and spend
Communicate and educate sales team regarding new and planned marketing activities
Collaborate across Marketing, IPM, SE and sales teams to leverage market solutions that advance sales efforts
7-10 years in marketing, sales, product development, or related field marketing
Knowledge of Blackboard Higher Education competitors preferred
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the GTM sales and marketing teams

Field Marketing Associate Resume Examples & Samples

Support in the execution of a cohesive and strategic marketing strategy across multiple marketing channels
Assist in the development of marketing content for the field
Assist in creating and updating marketing collateral materials
Help to formalize process for marketing engagement with Financial Advisor recruits as well as create an enhanced recruiting package and follow-up process once on boarded
Manage and help facilitate the Communication Review Center (CRC) process for Field Marketing team
Manage and update the Marketing site on 3DR, working with teams across the Marketing organization
Bachelor’s degree required or equivalent education or experience
A minimum of 3 to 5 years of marketing experience; a plus if some experience in finance, specifically wealth management
Effective written and verbal communication skills
Ability to prioritize and resolve complex problems and escalate as necessary
Ability to interact with Financial Advisors, CSAs, Field Management and internal partners
Excellent judgment
Strong Word, Excel and PowerPoint skills

Senior Manager, AEC Field Marketing Resume Examples & Samples

Manage a US-based team of Field Marketing Managers
Direct the development of the US AEC field marketing plan in alignment with the regional sales priorities and the corporate strategy
Manage US field marketing budget to effectively support goals
Measure and report on marketing ROI with the purpose of improving resource allocation, efficiency, and revenue generation
Develop and maintain strong relationships with the AEC sales leadership to understand and support their goals through aligned marketing programs
Collaborate with an extended marketing organization, including industry marketing, field marketing, business development, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
Serve as the key point of contact for AEC marketing in the Americas by curating and sharing field marketing best practices
Institute new marketing approaches through staff development and training
4-year degree from an accredited institution in business or marketing or equivalent experience
10+ years corporate or field marketing experience in a high technology business with 2 to 3 years in management. Agency experience considered
Proven experience managing and influencing in a matrix organization and working with virtual teams
Proven budget management skills with responsibility for annual budgets over $1 million
Experience in a wide range of inbound and outbound marketing disciplines, including digital marketing, social media, organic and paid search, direct marketing, and events
Experience developing and executing demand generation campaigns with a marketing automation platform such as Marketo
Understanding of the AEC industry and customers
Multi-tier channel sales and/or marketing experience preferred
Exceptional verbal and written communications skills
Must be able to work productively in a fast-paced team-oriented environment with minimal supervision
Travel required up to 25%

Field Marketing & Partnership Specialist Resume Examples & Samples

Give input on regional strategy, especially on user and host acquisition and quality. Create data analysis and presentations to persuade/align stakeholders in the organization
Create and execute integrated brand marketing campaigns in Latin America
Ideate potential acquisition partnerships that can benefit the growth of Airbnb in the region. Open and manage relationships with other companies throughout the region
Create and execute quality-improvement initiatives for hosts
For the above, create project plans and execute day to day activities, pushing forward projects through all stages of their life cycle. All with excellent quality and timeliness
Manage effective relationships with other key functions (marketing, community, PR, legal, product, analytics, etc)

VP, Field Marketing Resume Examples & Samples

Lead and own the creation and execution of a go-to-market marketing plan for direct (and partner/channel sales as appropriate and as the business evolves)
Define the targeted campaigns for NAHE and drive focused execution including promotional strategies and plans that drive growth and retention
Lead the strategy and creation of content that will inform the spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, sales playbooks, demos, and training materials) to communicate the value proposition of Blackboards products, services and data capabilities for customers and partners
Analyze the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas
At least 15-20 years of proven work experience with an ideal mix of strategic, technical (product management, technical marketing) and business (consulting, field marketing, sales, and/or channel) background
Knowledge of and comfort working in an agile/cloud based business, understanding the changes in process and skills required to do so
BA/BS required, MBA a plus; Higher education background, knowledge and experience preferred
Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
Thrives operating in both left-brain and right-brain mode – ability to easily distill highly technical concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative
Demonstrated ability to drive revenue through highly effective marketing
Exceptional leadership skills and proven ability to attract, develop and coach rock-star talent
Excellent oral and written communication skills (internal and external)
Steeped in digital and social marketing practices
Demonstrated ability to build strong working relationships across multiple departments and functions

Field Marketing Rep Resume Examples & Samples

Coordinate with Area Field Marketing Rep Manager and National Key Account Managers to grow a currently $60 Million business through focused marketing activations
Identify strategic National Accounts within a current 2,500 door list to provide day-to-day support
Support Local and Regional Rep activities to grow a currently $190 Million business through focused marketing activations
Help create engaging and unique brand experiences through self-generated National Account, consumer facing, and Oakley Lab events
Responsible for a company-owned marketing vehicle including but not limited to; maintenance and day to day appearance
Responsible for equipment asset management
Willing and able to drive a non-CDL truck and trailer combination to and from events
Efficiently monitor and practice stewardship of their portion of department expenses
B2B Support
Travel 100% of the time
75% travel in market
25% travel out of market
Internal – Nat. Accounts Team, L&R Sales Managers, US Marketing, Trade Marketing, Sports Marketing, Global Events, Global Sales Development, Travel
External – Third Channel, BES Event Services, Marketing Truck Vendors, Oakley Lab Driving Company, Audio/Video Suppliers, Event Contacts

Senior Manager, Nahe Field Marketing Resume Examples & Samples

Develop, execute and track multi-channel demand generation programs to drive pipeline build for Teaching & Learning Solutions, focusing on awareness building and lead generation
Coordinate with Central Marketing team to develop search engine marketing and digital marketing activities to drive volume at the top of the demand generation funnel
Build and develop competitive campaigns around the corporate vision, products and services to drive awareness and interest in Blackboard
Work closely with Product Marketing to identify sourced content needs; manage and develop the creation of compelling campaign content
Be a reliable, thoughtful, effective voice for strategies and tactics that support the sales of Teaching & Learning products and solutions
Evangelize Blackboard products and solutions at industry conferences and online forums as presenter and education technology expert
Work closely with North America Higher Ed sales team to coordinate on short term tactics to drive in quarter and next quarter pipeline opportunities
This position is based in Washington, DC.Telework arrangement may be considered for highly qualified candidates outside of the greater DC metro area
5-7 years of applicable B2B digital and campaign marketing experience in the Education/Technology industry; software industry strongly preferred
Demonstrated track record of success driving revenue and working with cross-functional teams
Experience targeting C-Suite and senior level personas with campaign programs
Ability to translate client need into marketing requirements and effective messaging and positioning
Familiarity with principles of content marketing and marketing automation is highly desirable
Superior analytical and problem-solving skills
Willing to travel (15-25%)
Bachelor’s Degree in Marketing or Business strongly preferred
Experience in a field marketing multi-channel demand generation role within the software and services industry strongly preferred
Knowledge of the education sector is a plus

Raleigh Field Marketing Analyst Resume Examples & Samples

Collects and analyzes sub-plan metrics to identify the best opportunities to meet overall plan goal metrics
Create an annual business plan outlining a strategy to meet targeted monthly/quarterly objectives
Interprets results using a variety of techniques via statistical analysis and data mining
Working collaboratively with internal partners to implement and oversee targeted campaigns at the local government sub-plan level
Develop, launch and oversee marketing initiatives with remote field teams
Use metrics to progress against initiative goals, reporting findings to management in both written and oral format
Produce monthly, quarterly and annual reports. Adapt future initiatives based on these report findings and feedback collected
Attend local and state wide conferences
Conduct annual electronic sub-plan employer surveys
Oversee and maintain sub plan employer database
Manage field calendar interface on Plan website to drive marketing initiatives
Identify and monitor local websites and competitors, researching market conditions or changes that may impact performance
Manage branch office activities including video conferencing, inventory, maintenance, supplies and compliance reporting
4+ years experience in field marketing or business analysis in sales or marketing. Financial Services experience is preferred
Bachelors degree with a concentration in Marketing or Business Management. MBA is a plus
Demonstrated experience in project management
Ability to multi-task, highly organized and detail oriented
Motivated organized self starter
The ability to clearly communicate complex results to business partners
Experience with Survey Monkey or running large scale electronic surveys
FINRA Series 6 and 63 preferred or within 90 days of hire
Mix of tactical and strategic ability
Knowledge base of 457, 401(k), pension plans is desirable
Strong written and oral presentation skills required
Ability to travel up to 10% of the time required
Advanced level Microsoft Office skills Excel, Word, PowerPoint required
Experience with webinar, video conferencing is a plus

Senior Manager, Nahe Field Marketing Resume Examples & Samples

Planning integrated marketing programs to take customers through a sequential journey
Defining marketing plans to create/accelerate opportunities
Developing marketing segments that align with sales teams’ goals to deliver relevant, focused messages and programs
Creating, building and executing field events from institution-level forms to industry events focused on data and student success
Tracking program results, measuring program success and leveraging SFDC to report metrics out to sales and marketing leadership to understand impact and gaps
Maintaining program budget and spend efficiently and wisely
Identifying and gathering best practices to share with Field Marketing team and other internal stakeholders
Working cross-functionally across all marketing departments, sales and virtual sales
Serving as a strategic and value partner to the Analytics Platform Sales Leader for the US/Canada
5-7 years of marketing experience, including digital and field marketing
Proven track record of partnering successfully with sales management
Experience with developing integrated, multi-touch marketing plans
Experience in delivering to a C-Level audience or executives
A good comfort level with sales, content and marketing automation systems, for example: Salesforce, Eloqua, Kapost
Excellent communication, presentation and influencing skills
Ability to excel in a fast-paced environment
Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
Enterprise software background with strong solution selling knowledge strongly preferred
Industry or vertical marketing experience, education a plus

Manager, Field Marketing, West, MAC Resume Examples & Samples

Undergraduate or Master’s degree
5-7 years relevant working experience, preferably in operational marketing in beauty or Fashion. Retail experience also appreciated
Project management skills, ability to prioritize and adjust to multiple needs
Thorough knowledge of PC (Word, PowerPoint, Excel). Good presentation skills

Manager, Field Marketing, East, MAC Resume Examples & Samples

Independent, Pro-Active, hands-on, well organized, detail oriented with exceptional organizational and follow up skills
Very strong communication and analytical skills
Team player with the ability to build, foster and nurture relationships with members of local market and cross functional teams
20% Travelling required

Field Marketing Intern Resume Examples & Samples

Must have a passion for learning about marketing/sales and an interest in software/technology
Assist with demand generation campaigns, lead management, webinars, and event planning
Assist with the management and creation of sales tools
Other marketing/sales responsibilities as assigned
Must presently be enrolled in a bachelor’s or master’s degree program
Must have a moderate proficiency in Microsoft Office applications
Must have a passion for the field of sales or marketing
Strong and proven written and interpersonal communication skills

Manager Brand Activation, Field Marketing Resume Examples & Samples

Drive and coordinate the implementation of visual merchandising projects throughout DTC
Develop monthly and quarterly directives for all DTC channels and manage external field team to implement the programs
Ensure project budgets are effectively planned, forecasted and managed
Manage collaborative relationships with third parties (e.g. field team and internal VM partners)
Develop space and visual merchandising guidelines and provide direction to all Visual Merchandisers in Market sub-units in order to drive consistency in execution across the entire Market
Coordinate all VM, Tech Rep, and Store Coaching services during project implementation and follow-up visits
Drive, measure and report on retail space productivity and make recommendations to management for continuous improvement in managed spaces
Develop a VM-RSM network across DTC and a process for best practice sharing (including efficiencies)
Gather, consolidate and deliver input on global toolbox performance
Proven understanding of retail needs with a focus on product presentation and merchandising
Ability to thrive in a face paced, constantly changing environment
Understanding of retail and consumers in the sporting goods industry
Possess excellent written, oral and visual communication skills
Strong conceptual thinking and design critiquing skills
Ability to lead, manage and motivate internal and external project teams
Highly developed attention to detail
Moderate domestic travel required: approximately 25%
Hands-on retail floor experience preferred
Knowledge of Adobe Creative Suite as well as Microsoft Creative Suite
Bachelor’s degree (B.A.), with an emphasis in Marketing/Merchandising, and
Minimum 5 years of Merchandising/Product marketing or other related experience in the Sporting Goods Industry

Director, Field Marketing Resume Examples & Samples

Promote consistency and best practices across the Marketing organization, establishing optimal roles, collaboration and measures of accountability across the Corporate and Regional marketing teams
Lead onboarding and ongoing education of Regional Marketing staff to build comprehensive fluency in CCOA solutions, capabilities, media strategy and industry innovation
Offer guidance to Regional Presidents, local Branch managers and Sales leadership on use of marketing talent and resources to drive revenue generation and build a collaborative sales-marketing environment
Enhance communication and champion resources that cultivate the Corporate/Field and National/Local relationships, focusing on elevating best practices that create efficiency and drive revenue opportunity across regional and local Branches
Work with Regional Presidents to align on optimal resources, training and marketing programs to support Regional sales goals and business programs
In collaboration with the SVP Marketing Solutions and VP of Marketing Communications, create and maintain consistent marketing materials that illustrate CCOA’s core strengths and broad national and local sales solutions, in ways that can be easily used by all local Sales & Marketing teams
Measure and analyze results of marketing and communication initiatives in order to continually refine and optimize programs
Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands
Employee must have the ability to lift and move items up to 15 pounds
Employee must have the ability to see written documents and computer screens, and to adjust focus
This job is performed in a temperature controlled office environment

Zico Field Marketing Coodinator Resume Examples & Samples

Work closely with the New York Field Marketing Manager and local field sales teams to implement successful marketing programs and campaigns
Schedule, execute and track field marketing activities in the market including events, samplings and demos
Develop relationships with key stakeholders to increase brand visibility
Generate reports, event lists/calendars and status spreadsheets as required
Track, order and maintain product, event tools and assets inventory
Assist in the coordination of the summer intern program to include training

Head of Field Marketing Resume Examples & Samples

Oversee team that plans, organizes and executes marketing programs to generate the highest number of qualified leads and conversion to pipeline
Foster strong Sales-Marketing alignment, to develop marketing plans and programs that support the goals of the region as well as the goals of the company
Improve the effectiveness and efficiency of lead qualification processes and lead nurture programs
Track and report key metrics that measure program success to drive continual process improvement and communicate to cross-functional teams and executives
Work hand-in-hand with Product, Brand and Segment Marketing Leaders and PR to ensure that marketing campaigns are coordinated
Contribute to annual global marketing strategy and planning process
Own budget, annual strategy and quarterly execution plans for demand generation function

Senior Mgr, Field Marketing Resume Examples & Samples

Work with Corporate Marketing, Sales and cross-organizational functions to create a plan of initiatives that are in alignment with brand strategy, business plan objectives, and existing corporate programs
Participate in appropriate strategy and program development sessions
Experience and proficiency with traditional marketing vehicles such as email and CRM, as well as digital marketing and social media
Strong written and verbal communications and presentation skills with ability to communicate conceptually and tactically – including strategy, planning, and executing activities

Field Marketing Director Resume Examples & Samples

Working closely with marketing insights team to drive regional market segmentation, identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning
Developing and executing strategic collaboration customer programs, and making it scalable for customers and most essentially delivering an excellent customer value and experience
Partnering with cross functions (sales, modalities etc.) to validate and implement integrated solutions to drive the outcome for GE, customers and stake holders
In partnership with Product and Sales, leading the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)
Hiring directly supervising, compensating and developing effectively a team of professional marketers
Experience working with Sales teams and supporting programs to drive awareness and sales
7+ years’ experience in marketing, product marketing or related field

Senior Mgr-field Marketing Resume Examples & Samples

Set the marketing vision and strategy for the geo
Understand the geo sales business goals and objectives then develop and implement a marketing plan to support the sales goals
Engage extended team for input and support of marketing strategy and plan
Create detailed business analysis by accounts, markets, customer segments, products, and solutions to drive targeted account based marketing programs
Support Worldwide Marketing initiatives and objectives
Develop on-going communications plan for sales leadership and sales teams
Drive the plan and the flawless execution of events and marketing programs
Track, measure, analyze, refine activities and programs
Manage and track budget to align with marketing and sales key goals and objectives
Confidence and experience in developing senior executive-level relationships
Strong understanding of sales process, methodology, and account planning
Pipeline nurturing experience with a bias towards producing & reporting on results
Independent, self-starter with strong personality who can get results from those with differing priorities
Effective and persuasive communicator and presenter
Problem-solving and decision making skills
Ability to see the big picture and alignment to sales and marketing opportunities
Innovation, creativity, strategic thinking
Travel required (30%)
Bachelor’s degree in marketing, communications, business or equivalent and 10+ years experience required, preferably in an enterprise or IT software sales environment

Field Marketing Director SE Region Resume Examples & Samples

Manage a team across the Southeast region to develop and implement marketing programs for key PepsiCo brands
Build and effectively influence the Marketing Agenda to deliver Volume, NOPBT, Share, and Net Revenue Plans for region
Drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in market
Partner with the region leadership team to build a compelling Annual Operating Plan (AOP)/Quarterly Business Plan (QBP)
Develop innovative ways to leverage local media and prestige properties to build awareness, trial, and repeat of our brands
Launch national innovation priorities through sampling, customer-specific programming and consumer engagement
Own region's marketing talent strategy and capability
Undergraduate Degree
MBA with a concentration in Marketing
Strong written and oral communications skills required with the ability to partner at all levels of the organization
Passion for leading direct reports, extended team & agency partners to think & operate differently than existing paradigm

CIS Field Marketing Resume Examples & Samples

Create and execute annual marketing strategies/plans focusing on campaigns, programs, partner/influencer activity, vertical business unit joint programs, advertising, direct marketing, sponsorships and events that drive new logo opportunities
Develop strong messaging supporting solution overviews and analyst relations materials, consistent with BU and corporate strategy and in support of our Next Gen IT positioning
Develop key relationships with CIS stakeholders, which can include business unit leaders/senior executives, intermediaries, analysts and others in support of the business objectives for the BU
Collaborate with other Next Gen IT solutions marketers and with industry/vertical marketing leads to ensure all programs are executed with specific vertical messaging and campaign elements
Ensure strategic marketing plans meet demand generation goals of the BU
Work effectively with internal and external PR and social media teams to ensure the go to market plan includes effective media outreach and linkages for optimal reach and impact
Select and manage external agencies and Cognizant’s internal marketing center of excellence (COE) by providing leadership and guidance for support of programs and deliverables
Track the effectiveness and ROI of marketing programs through marketing automation tools and through leveraging salesforce tools

Manager, Field Marketing Resume Examples & Samples

Strategic planning and research
Analysis of demographic and market based data to determine best avenues for key marketing efforts including advertising, PR and events
Supports management team with strategic analysis for network build out, distribution, customer care, churn reduction, customer retention, customer loyalty and other business functions
Advertising & Public Relations
Responsible for implementation of marketing and brand strategy at all consumer touch points
Responsible for media tactics and placements to compliment sales goals of business unit
Responsible for creative execution of brand strategy
Acts as primary field liaison with corporate advertising group, ad agency, media outlets, sales channels, vendors, and PR firm for all marketing initiatives
Responsible for tracking, reporting and maintaining marketing budget
Negotiates all added value with media outlets in the market
Negotiates and implements all local marketing events and sponsorships
Responsible for execution and management for all events & sponsorships
Manages Public Relations Agency relationship on a local level
Develops all local Public Relations initiatives
Primary media contact for media requests and interviews
Creates and manages community outreach & cause marketing programs in the field
Manages and controls merchandising for all channels to align with brand strategy
Includes management of inventory and distribution of merchandise within budget
External CO-OP Programs
Manages and builds relationships with vendors to garner local funding for CO-OP programs
Supports and manages roll out and internal communication for all handset provider promotions and SPI
Sales incentive programs
Creates, supports and helps manage sales incentives for all sales channels and consumer promotions
Internal Communications
Responsible for all internal communications with Regional Office, retail, and indirect channel for marketing programs including product updates, promotions, newsletters etc
ROI analysis
Responsible for creating and maintaining tracking system to review effectiveness of marketing programs
Bachelor’s degree in Marketing or Advertising or related field or equivalent related experience/education, prior management experience preferred
8 years’ experience in marketing and advertising including at least 4 years in the wireless telecommunications industry and 4 years in a leadership capacity

Head of Field Marketing, UK Resume Examples & Samples

Act as a trusted advisor to the General Manager, UK ensuring implementation of effective marketing processes, methodologies and deliverables
Define the UK regional marketing strategy and develop a robust marketing plan that supports the UK revenue goal
In collaboration with the International Marketing Demand Centre, develop and deliver regional marketing programs targeting prospective end users and existing installed base customers – expanding the Kronos presence. Proactively track details/requirements for program success and ROI analysis
Develop and deliver local marketing programs that express advantages of our solutions to ensure overall marketing consistency in messaging and value proposition
Plan, manage and implement all aspects of end-to-end local marketing seminars and events with management of event logistics and securing key resources/speakers
Recruit and work with analysts and the UK PR agency on the creation of press releases, customer reference materials, media opportunities, related research and key speaking engagements to drive awareness and consideration
Leverage all aspects of web marketing and social media tools to build communities that increase awareness and drive inbound enquiries
Leverage Corporate and other central marketing programs and deliverables within the region
Manage with sales, the lead management process and metrics achieving the targets for marketing contribution to the sales pipeline target
Manage and operate within the allocated regional marketing budget
Build productive relationships with all key stakeholders such as sales, professional services, channel partners and internal functions
Build joint marketing programmes with strategic partners
Manage the UK Marketing Programme Manager, creating clear goals and objectives and a compelling personal development plan

Field Marketing Campaign Generalist Resume Examples & Samples

Work closely with the Sales, Application Engineering and the local / international marketing teams to define the promotional strategy around topical areas of priority and translate that strategy into the execution of targeted multi-touch marketing campaigns
Responsible for developing, managing and measuring marketing strategies aimed at key strategic accounts and further target accounts. Develop onboarding tools and engagement programs to drive usage, product adoption and support continued growth and to ensure customer communications meet selling objectives
Contribute to the development and evolution of lead nurture reporting
Perform on a regular (quarterly) base analysis of campaign activities, pipeline and funnel support with recommendations for continuous improvement
Proven track record of project management activities re developing and executing integrated marketing campaigns in a B2B environment
Analytical: ability to make data driven recommendations and decisions and marketing program ROI analysis
Strong written and verbal communication skills in German and English
Experience in integrated, multichannel b2b marketing within a high tech environment is a plus
Experience in program design, campaign planning and execution of a wide range of lead generating activities
Experiences in Account based Marketing strategies and concepts is a plus
Organized, attention to detail and execution-oriented
Knowledge of CRM and marketing automation systems, experience in Sales Force and Eloqua preferred
Ability to manage and prioritize a high volume of projects and tasks simultaneously
A self-starter, with a strong drive and goal- orientated approach
Experience in digital marketing (SEO, PPC, viral, online advertising, social networking) and understanding of websearch marketing
Knowledge in the area Social Media campaigns and strategies is a plus

Senior Manager, Robotic Field Marketing Resume Examples & Samples

Works with the team and Dir, Robotic Sales to effectively manage activities to insure optimal sales growth, clinical results, strategy, business plans, and maintains superior customer satisfaction
In-depth knowledge of key account profiles, targets, influence patterns and barriers to growth
Prioritization of prospects for training, events, and other sales activities
Build, develop and coach the Mako Product Specialist team and communicate performance expectations
Partners with Regional Launch Team & Marketing to ensure optimal account launches
Collaborate with Mako Product Specialists to deliver sales objectives, and profitability of the company’s products, and new product upgrades
Insures the adoption and adherence to Sales Process, CRM population, and management requests
Exercise sound judgment and oversight to ensure integrity and compliance with company policies and regulatory guidelines. Promote integrity within the group
Maintain and drive accurate procedure and revenue forecasting
Responsible for building and maintaining world class relationships with customers within assigned district
Partner with RIO Regional Managers and Account Executives in selling the clinical benefits of the company’s products to drive adoption of the company’s robotic arm platform
Responsible for outstanding performance, utilization, margin and sales growth at the district level
Attends sales training meetings, as well as trade shows and other events that would tend to promote and give visibility to the Company’s products
Consistently meets or exceeds team sales, pricing, procedure and revenue targets
Consistently meets or exceeds company targets on procedure and system upgrade pricing
Must maintain current credentials as required by Stryker and clinical sites (i.e. EHS training, vaccination requirements, HIPAA certifications, etc.)
Bachelor’s Degree in business or a related technical field of study
6+ years demonstrated level of achievement in Surgical and a minimum of 2 years managing a team
Demonstrated background and experience in performance management of a sales team
Demonstrated ability to communicate with surgeons and allied healthcare professionals
Highly developed contextual selling skills that result in strong, trusting customer relationships with demonstrated record of personal and team performance
Demonstrated experience in surgical orthopedics
Demonstrated verbal communication skills (both in groups and one-on-one interaction) and written communication skills
Demonstrated ability to influence/ guide cross functional teams
Demonstrated track record of coaching and developing next-generation leaders

VP, Field Marketing Resume Examples & Samples

10 - 15+ years marketing experience, 7+ years leading regional demand generation teams for high-growth enterprise high technology, software or Software-as-a-Service companies
Experience leading distributed marketing teams
Experience putting together and managing a multi-million dollar marketing budget
Excellent communications and interpersonal skills and ability to articulate marketing considerations to top executives
Advanced experience in designing programs that maximize the capabilities of marketing automation software, preferably Pardot and Drupal. Also, experience with Marketo, HubSpot, Infusionsoft, Eloqua, ActOn etc., are also desirable)
Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required

VP, Field Marketing & Evangelism Resume Examples & Samples

Establish the Field Evangelism/Marketing blueprint for Blackbaud North America
Hire and oversee staff across all markets to successfully implement annual objectives
Identify opportunities to further scale model to new markets
Build strong relationships with Blackbaud sales leaders and local 3rd party influencers in all territories supported by function; visit territories for coaching and networking
Contribute to broader Blackbaud marketing strategy as part of SVP Corp Marketing’s leadership team and Blackbaud’s Global Marketing Leadership Team
15+ years of industry experience with a Bachelor’s degree in Marketing, Communications, or related field (MBA preferred)
Leadership experience in the IT/software industry, preferably for a global company
Demonstrable experience planning, building and leading a high-performance business from the ground up (scope, budget, roles/responsibilities, metrics/targets, etc.)
Has successfully managed a P&L or sizable marketing budget/resource line
Experience building and/or leading field marketing and software evangelism functions
Experience leading marketing functions that support sales organizations
Experience leading or working with product marketing and vertical demand generation teams
10+ years of media relations and spokesperson experience; strong influencer contacts
Strong existing relationships with the high-tech, nonprofit, education and/or other social good communities in the Bay Area (relationships also in NY and DC are a plus)
Dynamic and engaging presenter, comfortable with audiences of all sizes
Demonstrated ability to build relationships with and influence senior leaders
Strong EQ and IQ; ability to thoughtfully engage with both technical and non-technical audiences including C-level executives (solution sales or other sales experience preferred)
Highly relational; deeply experienced, effective people manager
Embraces learning and challenges with an entrepreneurial mindset
Highly organized, detail-oriented individual who excels in overseeing successful initiatives

Field Marketing Associate Resume Examples & Samples

Bachelor's Degree in Journalism, Digital Media, or Communications or a technical discipline, or equivalent experience
Prior experience in regional marketing in Japan and/or Asia Pacific
2+ years’ experience working in marketing, marketing communications, or public relations
Basic knowledge of the digital media industry
Well-established media relationships
Willingness to work odd hours given location of media and timing of news distribution
High level of organization and detail with strong written and oral communication skills
Basic skills in common software productivity tools including Microsoft PowerPoint, Excel, etc
A sense of creativity in connecting the dots between technology, desired customer outcome, and market trends
Ability to manage multiple projects, deadlines, and priorities
Firm sense of accountability and ownership
Self-starting initiative with the interest, ability, and energy to work in a fast-paced startup environment

Field Marketing Campaign Generalist Resume Examples & Samples

Proven track record of project management and developing and executing integrated marketing campaigns for multichannel b2b marketing within a high tech environment is a plus
Fluency in German and English required
Experience with Account based Marketing strategies and concepts is a plus
Experience in digital marketing (SEO, PPC, viral, online advertising, social networking) and understanding of websearch marketing and Social Media campaigns and strategies is a plus

Senior Field Marketing Analyst Resume Examples & Samples

Knowledge of marketing research, data analysis, and related functions
Ability to analyze and interpret information
Ability to use personal computer and software applications (i.e. word-processing or database programs)

Manager, Field Marketing Resume Examples & Samples

Ability to communicate complex concepts clearly and effectively, including verbally, in writing and in deck/presentation format (e.g. PowerPoint)
Ability to think critically and strategically
Proven success overseeing integrated marketing and sales campaigns, preferably including direct mail, broadcast media, digital, print and out-of-home, direct sales and outbound telemarketing
Ability to effectively work independently without direct supervision
Detail-oriented and results-focused

Mgr, Field Marketing, Greenwood Village CO Resume Examples & Samples

Ability to present effectively in front of a group
Solid business aptitude and an ability to assess competitive strategy
Analytical skills including: the ability to develop spreadsheets, strong working knowledge of business statistics and ability to read financial statements and legal documents
Highly organized and disciplined
Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments
Ability to manage confidential information
Computer proficiency with relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, MicroStrategy/Tableau, data warehouse, etc.)

Field Marketing Analyst Resume Examples & Samples

Experience in pulling targeted marketing lists out of the databases and working with vendors for purchased lists
Experince in the development, design, build, and analysis of automated marketing programs using Salesforce.com and Marketo
Strong communicator. Comfortable explaining difficult concepts to internal teams
Able to work effectively as part of a virtual team
Experience in working with Marketo and SalesForce.com required. Exposure to Omniture a plus

Manager, Field Marketing Resume Examples & Samples

Work with Field Marketers on building the appropriate marketing mix is in place to ensure a healthy pipeline to drive consistent growth for each segment within our Business Unit
Develop integrated campaign strategy and plans, outlining key marketing themes, messages and offers throughout the year
Manage high impact client events, including working with venues, creating agendas and themes, partnering with internal and client speakers and measuring event effectiveness
Partner with other Marketing teams on external (tradeshow) event sponsorships
Partner with sales leadership to determine and address needs around pipeline acceleration
Interface with sales leadership to determine sales enablement needs, and work with product/solution marketing to develop tools, training and content to support new product launches
Forecast, measure and analyze team performance against goals and help refine, improve and then report on impact on pipeline and revenue
Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities and product launches
Evaluate, select and manage vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers. Lead and manage a direct report team of Field Marketing Managers, work with cross functional marketing teams and external vendors as needed to accomplish goals
Degree level education with 6-8 years marketing experience in B2B software industry ideally with SaaS experience
2+ years of management experience
Track record of building and driving successful marketing strategies, plans and results while tightly aligned with sales and leadership
Experience in event management and working cross functionally to drive success
Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Eloqua), content and calendar management tools, analytics and campaign tracking tools (Tableau)
Strong communication and interpersonal skills, the ability to work with diverse personalities and motivate others
Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
Commitment to professionalism and collegiality is required
Willingness to work from time to time over extended hours in order to achieve goals set by self, immediate manager or demanded by key customers
Knowledge of b-to-b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Understanding of the Sirius Decisions demand funnel and the ability to analyze and manage the demand funnel metrics
Ability to direct content building required in an overall demand creation approach

Senior Manager Field Marketing Resume Examples & Samples

Working directly with leaders of sales, technical sales, and marketing counterparts at headquarters to prioritize LTD services and offerings on the market
Responsible for driving field marketing plan including conferences; workshops; e-marketing and webinars; roadshows; and other key client site promotions
Align with field technical sales team, Business Units; and corporate marketing to translate new services into actionable marketing plans and activities to support sales and market growth
Supports management and corporate marketing in identifying key market trends and business opportunities; Designs programs and processes to capture the values of these opportunities
Collaborates with LTD Business Units to develop and implement BU-specific strategies
Interfaces with vendors managing on-going programs
Minimum Bachelor’s degree in marketing or related field. Advanced degree in science or business a plus
5 years of relevant marketing experience or equivalent with 2-3 years in biopharmaceutical industry in marketing, market research, sales, or similar positions
Working proficiency of Mandarin is a plus but not required; Attitude and drive will be most highly valued
Understanding of the Drug Discovery and Development processes, specifically preclinical phases that lead to IND; clinical phases that lead to NDA
Successful candidate must be a quick learner and a self-starter. He/she must have a proactive and can-do attitude, as well as intellectual curiosity to analyze and understand the nature of challenges and opportunities. He/she must be independent and yet a team player and be able to work well with different functions with different technical and cultural background
Successful candidate is expected to be one of the key links between field commercial operations and technical/marketing functions in China
Superb communication skill is crucial for the success of the incumbent. Candidate must be proficient in both oral and written communication skills. More importantly, the incumbent needs to develop the capability and sensitivity on when and how to communicate within the department and across BUs
Proficient in Oral & Written communication skills
Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook) as well as CRM systems and market intelligence and social network programs

Senior Field Marketing Business Partner Resume Examples & Samples

Work with Corporate Marketing, Sales and cross-organizational functions to create a strategic marketing plan of initiatives that are aligned with brand strategy, business plan objectives, and existing corporate programs
Develop and execute agreed upon marketing programs and sales tools; and creation of/or participation in RSA, Partner, and/or 3rd-party industry events
Management of in-territory Partner(s) co-op funding
Work with regional sales management to determine best practices for targeted and broad-base programs
Gather marketing data for marketing analysis of field programs and initiatives. Track trends and ROI. Maintain complete transparency by ensuring all field marketing programs and results are input into RSA’s CRM system appropriately/accurately and provide ongoing ROI reporting
Minimum 7 years of experience working in marketing, field marketing, or marketing sales programs

Manager, Americas Field Marketing Resume Examples & Samples

7+ years in field marketing, channel marketing, demand generation, or digital marketing, preferably in a B2B environment
5+ years experience executing demand generation campaigns
5+ years working with channel partners
3+ years managing digital marketing programs including content marketing, inbound marketing, social media, and paid media
Knowledge of data management or data backup & recovery market a plus but not required
Knowledge of enterprise software or IT market a plus but not required
Knowledge of healthcare market a plus but not required
Knowledge of Salesforce.com a plus
Knowledge of Eloqua or other marketing automation platforms a plus

Field Marketing Rep-north Florida Resume Examples & Samples

Oversees a territory of 20-30 doors from various channels, with efforts distributed across out brands
Educates retail employees about merchandising standards, products, selling skills, and other initiatives set by the Training Manager
Supports key store events, ensuring store staff is properly trained and prepared for activations
Assists with seasonal floor sets, window fronts, and other merchandising needs as requested by Sales Reps
Creates opportunities for consumers to connect with our brands, such as demos, clinics, and other events
Creates quality event recaps that drive learning and best practices among cross-functional teams
Manages business and personal calendars, travel, and expenses
Assists with creating visual merchandising guidelines as requested by Sales Reps in their territory
Have a 4-year degree in Business-related, Apparely Merchandising, and/or Apparel Design field
Confidence in using Microsoft Office programs is required. Adobe Creative Suite experience is a plus
Demonstrates strong written and verbal communication skills, public speaking is part of the role!
Must have a valid drivers license and auto insurance, must own reliable transportation

Field Marketing Rep-south Florida Resume Examples & Samples

Retail Activities - 60% of time
Creates unique training opportunities for shop employees such as clinics and product demos
Supports and amplifies Sales Rep activations; assist in creating and driving new experiences for consumers
Attends regional trade shows and sales meetings as requested by Training Manager
Submits visit recaps to provide shop intelligence, competitive analysis, and product feedback to leadership
In lieu of a degree, 3+ years of experience in any of the about would be considered
Must be able to remain self-motivated and work effectively in an unsupervised setting

Director of Field Marketing Resume Examples & Samples

Proven ability to build, implement and measure a marketing strategy specific to a market, its segments and audience
Ability to maintain high motivation in sales force organization
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the BG marketing teams
Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets
Ability to collect and synthesize local market trends into actionable input for the sales force
Ability to understand complex customers, segments and markets
Effective team leader with a successful track record of working across organizations and developing and leading cross functional teams
Proven business acumen and judgment, with successful track record of making difficult and competent decisions
Excellent communication skills, polished presentation skills, and good interpersonal and influence skills
Proven ability to drive organizational and market change
Downstream Marketing experience
Desire: experience in solution based selling for medical or high-tech product solutions; Prefer some exposure to MR Modality
Corporate and/or Strategic selling experience
10+ years in marketing, sales, sales support, or related field experience
Strong management and influence skills

Director, Field Marketing Resume Examples & Samples

Oversee a team of field representatives and chef presenters
Develop and ensure execution on territory-specific marketing plans for the field representatives and chef presenters
Develop relationships with industry associations as well as culinary competition organizations in order to build Kendall’s awareness
Assess, monitor, evaluate and coach around field representatives’ performance
Communicate effectively with a wide range of internal and external constituents about the performance and activities of the field representatives
Must have at least five years of successful sales or territory management experience in the higher education industry; At least two years of demonstrated achievement in a management capacity
Travel up to 50% is required

Account Based Marketing & Field Marketing Director Resume Examples & Samples

Develop organizations capabilities to ensure consistent and effective processes utilizing marketing & ABM toolkits to support growth in existing accounts and refining tactics based on account level insights (goals & people), needs & preferences for large accounts
Act as primary operational liaison between sales and marketing organizations for region, including regular participation in sales team calls, in-person meetings and planning sessions
Own communication on field sales and marketing, outlining and articulating requirements for success to marketing and other relevant departments
Collaborate with Product/Industry Marketing and the Demand Gen COE to develop effective field marketing strategies for the region
Identify internal and external resources for use with strategic account marketing execution
5+ years’ experience in software or high tech marketing, sales enablement, sales management. ideally in named or strategic account model
Proven ability to develop strategy and deliver results
Travel up to 50%
Hands-on experience developing and deploying processes, tools, and metrics to drive accountability, transparency, and results
Experience with Salesforce.com, Marketo

Director, West & Central Field Marketing Resume Examples & Samples

15+ years of experience in managing direct and virtual teams and large budgets
Proven track record of delivering innovative, integrated marketing plans that drive demand and awareness for a large portfolio of solutions
Excellent leader, collaborator, and people manager
Demonstrated background with sales alignment and corporate and GEO marketing alignment
Strong knowledge of IT, Cloud, and Enterprise Software and Services
Past measureable effectiveness of driving business to and through Direct Sales and GTM Partners
Position based in Sunnyvale, CA, but may consider other locations
Bachelors Degree in Business/Marketing/Technical required. MBA/Masters Degree preferred
Additional credentials in Digital Marketing and/or Sales would be a plus

Director, Field Marketing Resume Examples & Samples

Inform the development of marketing platforms
Support enterprise initiatives and ensure local relevance, feasibility and potential for strong results
Lead the implementation, communicate with stakeholders, and be accountable for results
Coach and mentor OpCo Marketing Managers
Educate, train and engage market sales team in support of sales objectives
10 years of exempt-level Sysco marketing experience; OR a Bachelor’s degree with major or emphasis in marketing or a closely related field and at least 10 years of experience participating in the design, development and execution of marketing strategies and tactics
Must possess a valid Driver’s License, provide proof of liability coverage meeting Company standards and complete a Sysco approved defensive driving program
Influence across different levels inside and outside the organization
Operate under pressure and tight deadlines
Make sound, independent decisions
Self-directed and highly motivated

Director of Field Marketing Resume Examples & Samples

Drives changes that result in profitable incremental business growth for Business Dining
Leads national field marketing team to translate marketing programs and initiatives into regional implementation. Responsible for consistency of program implementation with a strategic focus on priority accounts, defined as accounts with greatest volume, revenue opportunity or risk
Partners with cross-functional team (Finance, Marketing Development, Operations, and Human Resources) to achieve goals
Creates an overall marketing plan and coordinates account growth plans for client accounts to achieve desired revenue and profit outcomes for ARAMARK and client
Surfaces developed initiatives/best practices for potential national scalable solutions
Ensures programs have a solid business case and a positive return on investment
Leads revenue-building initiatives: increases market penetration and revenue in multiple channels; assures recommended pricing; follows established guidelines for profitability
Communicates trends and keeps the customer top of mind in strategies, programs, and implementation
Ensures that each field marketing team member is proactively engaged with operations (RVP, VPO, District Manager and Front Line Managers) as the marketing expert
Interacts on-site with marketing managers and field operations on a regular basis, providing personal guidance and leadership
Encourages cross-region and cross-function collaboration
Partners with Directors of Business Development / Director of Strategic Development and regional operations to provide overall marketing program strategy and coordinates marketing plan for new client and account retention activities
Supports marketing programs for opening of new accounts
Communicates all ARAMARK national & strategies, brand programs, and processes to operations
** Strong Internal Candidate Identified******
College degree (or work experience equivalent) with master’s degree preferred. Minimum of 7 years of progressively responsible marketing experience, with record of measurable success and effective performance
Experience managing and cultivating a team
Food service, advertising and/or services marketing experience desirable

Field Marketing Rep Resume Examples & Samples

Seeks opportunities to increase the growth of business with the assigned accounts/communities and takes appropriate action. Identifies potential referral sources and appropriately cultivates them. Maintains effective relationships with existing referral sources. Meets volume/admission targets for each product line
Keeps accurate contact reports and marketing information on referral sources. Tracks, analyzes, and reports referral and procedure activity by referral source. Reports activity to supervisor on a weekly basis and updates/maintains contact management software associated with this business line, as applicable
Maintains on-going relationship(s) with physicians(s) / physician office staff and other patient referral sources for the purpose of resolving any and all problems identified during the sales call process and to develop and maintain product knowledge. Represents the company and the program(s) in a positive and professional manner
Identifies, supports and participates in community activities which promote community awareness of the assigned and related healthcare programs through various venues, including health fairs, public speaking, health promotion clinics and other activities, as indicated
Partners with other departments to develop tools for marketing and business building, e.g., brochures/fact sheets, script pads, informational packets and fliers for awareness campaigns. Suggests new programs with potential for financial viability. May order promotional material, collaterals and supplies necessary to achieve desired results

Field Marketing Executive UK Resume Examples & Samples

Must be high energy, passionate and have a positive “can do” attitude
Self-starter – must be able to take on responsibility and manage own time
Energetic and capable of participating in a very fast paced environment and prepared to get stuck in
Respond well under pressure
Exceptional written and verbal communicator with all levels of audience
Ability to manage multiple projects simultaneously with keen attention to detail
Experience with Marketo, Salesforce or other equivalent systems and direct marketing

Director, ABM & Field Marketing Resume Examples & Samples

Drive the methodology and development of collaborative, unique ABM plans for anchor/large accts that support sales account growth plans and goals (Upsell/Cross-Sell)
Translate sales objectives (both opportunity and relationship-based) into objectives and project plans for marketing support
Provide data and insights on strategic accounts, as well as contacts within these accounts
Develop a deep understanding of the business
Critical to success will be strong collaborative skills; ability to facilitate cross-functionally with results, resourceful deployment competency, and a relentless focus on urgency in execution
Bachelor’s Degree from an accredited university or college; Master’s degree/MBA preferred
5+ years Sales/Commercial Domain Expertise with a broad-based understanding of the markets and customers served by industrial automation, manufacturing and infrastructure solutions
Proven influential practices and execution cross-functionally to achieve shared objectives & goals
Ability to leverage data and insights in the development of marketing plans
Proven social execution & engagement (appropriate, effective use of common technologies
Strong business acumen including experience working in a B2B environment

Head of Field Marketing for Korea & Taiwan Cluster Resume Examples & Samples

The Field Marketing Leader must be an ambassador of Marketing Transformation across the organization to secure the collaboration of other functions to maximize ROI of projects
Work in collaboration with internal sales team and product offer managers to develop holistic marketing communication strategy that is well aligned to the core business strategy and overall brand strategy
Drive continuous improvement by taking a methodical and data-driven approach while ensuring closed loop marketing system and processes to facilitate post campaign analysis and global process compliancy
Contribute to defining country requirements that support the rollout of new Corporate or Regional Initiatives and optimize SE Marketing investments
Participates in annual marketing planning, quarterly marketing reviews, provide analyses and interpretations of campaign data and market insights to identify key drivers for improvement across a broad range of marketing areas
Manage a team of Field Marketing Specialists to deliver against marketing Key Performance Indicators
Create a team environment that promotes agility and scalability thru a shift from traditional to digital marketing and continuous learning from new approaches

Mgr Field Marketing Resume Examples & Samples

Establish Field Marketing as a strategic consultant and marketing resource for the region
Work with Sales Management and Business Development teams to identify and create regional and customer/prospect specific marketing programs that will effectively drive acquisitions, sales, and profit
Serve as the “voice of the customer” at all times by understanding their needs and concerns and communicating those to Sales and Corporate teams
Strategize and create marketing initiatives that support the continued growth of eCommerce offerings, full product category and services adoption, customer implementations, and program compliance
Ensure that centrally-developed marketing programs are meeting customer, Sales force, and Business Development needs and driving sales and customer acquisition
Communicate customer and Sales feedback to Corporate Marketing for the purpose of improving future programs
Educate Sales organization on all corporate and regional marketing initiatives and tools that will enhance their ability to achieve annual Staples Business Advantage sales objectives
Present marketing plans, and participate in business reviews with customers and prospects
Set priorities and expected deliverables to achieve these goals
Measure results and report on marketing campaigns and activities of the team
Mentor, manage and develop 2-3 Field Marketing Consultants
Manage regional budget for customer events and other expenses
5-7 years Marketing or Sales experience, preferably B2B
Management experience with small teams of direct reports
Proven ability to work with Senior Management
Must be able to work in a dynamic, fast-paced environment
Must have exceptional presentation and written skills
Excellent analytical and communication skills required
Ability to manage multiple projects/deadlines simultaneously and independently
Strong organizational skills and attention to detail, highly motivated
Willingness to travel 30% of time to cover geography of assigned sales region
Bachelor’s Degree preferably in Marketing
Proficiency in MS Office required ; MS Access and other desktop software a plus

Mgr Field Marketing Resume Examples & Samples

Minimum of 5-8 years of Marketing experience
Experience supporting Sales from a Marketing perspective
Proven ability to collaborate, develop and institute measurable marketing strategies in conjunction with all Senior Management levels
Proficiency in MS Office
Willingness to travel up to 30% of the time to cover geography of assigned sales region
Previous experience in a Marketing capacity supporting Sales of Product Categories such as Print, Technology, Furniture or Facilities
Digital or Email Marketing experience
MS Access and other desktop software
Experience managing multiple projects/deadlines simultaneously and independently

Field Marketing & Digital Director Resume Examples & Samples

Provide value-added input into concept development, budgeting, implementation and performance measurement for all UKI marketing programmes
Prioritise and execute joint marketing and communications with the highest priority clients that have been identified in the vertical business strategy and sales plans
Work closely with the Cognizant Digital Works (CDW) leadership to understand, evaluate and carve out Digital campaigns
Provide marketing counsel to UK leadership
Advise sales teams on ways to leverage and promote an integrated marketing & sales function
Act as the resident marketing focal point
Drive innovation, strategic thinking and be a leader in advancing marketing techniques and approaches in line with the Digital outlook with the end consumer in mind
Develop a localised content
Manage agency and contractor resources and third party service providers
Define and track metrics to assess effectiveness of all Field Marketing programmes and initiatives
Experience in professional services B2B marketing and business development within across industries and specifically around Digital
Prior experience in the industry Cognizant serves is vital
Strong business acumen and knowledge of Cognizant’s area of business and overall business strategy
Global perspective and understanding of business marketplace
Prior experience with Salesforce and marketing automation tools
Passion for thought-through and well-executed deliverables in support of Cognizant business strategy
Negotiation, mediation and conflict management skills to resolve complex or disputed issues
Ability to develop and apply creative, workable solutions to project-related issues
Ability to work autonomously and independently

Field Marketing Associate Director Resume Examples & Samples

Market & Client Development – manage and deliver a number of Client Centric Marketing (CCM) campaigns and develop underpenetrated markets across the UK&I
Lead Generation – build a local lead management process from creation, validation, qualification to follow-up to build a substantial and active deal pipeline
Sales Support – work with the Client Partners and Sales Leads on securing the major “Must Win Deals” in the Public Sector and Energy, Utilities, Manufacturing and Logistics in the UKI region. During the RFP processes, develop competitively differentiated win strategies and bring the best of Cognizant to the proposal process
Provide value-added input into concept development, budgeting, implementation and performance measurement for all Public Sector and Energy, Utilities, Manufacturing and
Experience in professional services B2B marketing and business development within Public Sector industry
Deep and proven understanding of the consulting, technology and outsourcing industries, both within the UK and internationally
General Field Marketing Knowledge and Skill Requirements
Thorough understanding and skills in strategic Field Marketing and deep industry expertise is vital
Thorough understanding and ability to apply marketing concepts, branding and message development skills and drive innovation within marketing
Promote collaboration while possessing strong project management skills – using project management tools
Able to influence executives within Marketing through relationship building and executive-level presence
Leadership skills — supervision, mentoring and managing Cognizant specialists/analysts and contractors
Ability to manage projects under tight deadlines

Director of Digital Field Marketing Resume Examples & Samples

Ability to work independently and manage a team
Demonstrated ability to develop and implement successful digital and distribution strategies
Demonstrated ability to develop and maintain relationships across all levels of the organization
Able to effectively prioritize tasks for multiple stakeholders
Capable of listening and counselling stakeholders on the best approach, including what non-value efforts to drop
Possess an understanding of revenue management
Strong problem solving and decision making skills
Ability to analyze data and draw meaningful conclusions

Seating Field Marketing, Dach Resume Examples & Samples

Work with the local Steelcase and Dealer sales teams (VP’s, sales directors and sales) to be a true Seating / Worktools product and application partner (Steelcase and Coalesse brands), being in charge of defining an annual marketing plan with specific actions to develop the business in the region
Plan and execute demand generation activities (seminars, conferences, email, direct mail, webinars, etc.)
Support Customer “Play to Win” strategies positioning the right product offering, leveraging product knowledge and profitability, competition understanding, or deeper central product marketing expertise
Become an expert in wellbeing and to effectively present message to key audience
Participate in regional “Must Win” discussion and lead required product and application actions steps to ensure high percentage win rates
Generate market insights and business intelligence. By being local, marketing specialists are the voice of the market: trends and local needs, competition characteristics, key audiences (A&D, dealers, consultants), product needs, price points, sales tactics, legal aspects, etc
Be the voice of marketing to the market: reach our sales organization and dealers, be the relay or initiator of promotional and launch programs to reach regional sales goals
Work closely with regional leadership and Brand Com team to ensure that product categories are leveraged in local initiatives
Lead customer facing activities like sales presentations, mock up presentations
Maintain product and application knowledge in the sales and dealer organization by providing training or leveraging central resources
Influence margin and pricing discussions within the market to increase overall product margins (Long Term)
Improve culling implementations in your markets to speed customer transition and limit market disruption
Influence discussions around Customize solutions to ensure marketing priorities are taken into account and standard solutions are used as often as possible
Participate in Dealer planning / business plan discussion to influence strategies and have action plans and lead the discussion
Customer oriented, natural sense of urgency
Capacity to adapt your speech / expertise to large audience (ergonomist, health & safety, Architects &Designers, influencers, users)
Strong team player, experienced in bringing people together to solve challenging issues Successful teamwork experience(s)
Highly effective at consensus building and negotiation
Ability to manage multiple demands and activities
Ability to work well under pressure and stress, energized by challenges
Good understanding of long sales cycles and complex solutions selling process, and passion for winning with sales
Excellent oral and written communication skills for interaction with multiple functions and levels within the organization as well as for group or customer presentations
German is the working language, additional language skills will be highly appreciated
Bachelor, in Business administration / marketing / commerce
Extensive working experience in sales or marketing
Previous experience in working international environments will be a plus, working with remote project team members and distributed management, preferably in the office furniture industry
Experience in product launch activities
Experience in developing pricing strategies, both in terms of market price positioning, and in terms of sales opportunity strategy
Working knowledge on seating product ranges, and strong insights on ergonomics and well-being at work

Seating Field Marketing, Dach Resume Examples & Samples

Work with the local Steelcase and Dealer sales teams (VP’s, sales directors and sales) to be a true Seating / Worktools product and application partner (Steelcase and coalesse brands), being in charge of defining an annual marketing plan with specific actions to develop the business in the region
Plan and execute demand generation activities (seminars, conferences, email, direct mail, webinars, etc)
Minimum 5 years of sales or marketing experience

Manager, Field Marketing Resume Examples & Samples

Collaborate with the Product and Program teams to design and implement regional field plans that deliver tangible and measurable value and growth for the NORAM and LATAM business
Actively guide regional program development, ensuring sales management is kept apprised of evolving marketing strategies and plans, and proactively driving alignment through regional and corporate organization
Lead successful execution of regional programs in accordance with agreed objectives, positioning and messaging
Collaborate with the field and subject matter experts to pilot and deploy account based marketing techniques and plans; Apply learnings to build an ABM program for strategic accounts to drive growth
Work with various associations and other member-based organizations to develop and implement joint/co-branded marketing programs/promotions to increase awareness and usage of AspenTech solutions
Manage all lifecycle elements of regional programs (list builds, creation and concepts for program designs) and collaborate with Marketing Operations to ensure all operational elements of program are in place (content, messaging, technology, web, etc.)
Responsible for creating, tracking and managing program budget
Working closely and in collaboration with Marketing Communications team, project manage miscellaneous initiatives at our Global Conference and Sales Meetings
Manage and measure performance of staff
Bachelor's Degree in Marketing, Business, or related field
8-10 years of experience in high-tech sales and marketing
Proven success in partnering with field, product/industry marketing, programs, operations, business consultants and partner managers to deliver programs that generate sales leads and improve company industry position within market
Successfully communicate and deliver corporate and field initiatives across region - guiding localization and specialization efforts based on market data, field sales goals and unique regional challenges
Ability to execute campaigns across a broad range of tactics including events, webinars and social media
Demonstrated success in managing cross functional teams
Ability to effectively multitask and manage several initiatives at once
Proven success in managing budgets

Senior Manager, Field Marketing Resume Examples & Samples

Hires, trains, develops and creates a positive work environment that stimulates marketing creativity and fosters a strong team environment for staff members
Partners with senior Sales leaders and senior marketing leaders to help set the long term strategy for the organization
Provides feedback to Corporate resources about what is working and not working with the marketing efforts that reach the field
Provides recommendations about budget and revenue opportunities. May participate in annual budget planning process in conjunction with Sales leadership and Corporate Marketing leadership
7-10 years of Ad Sales Marketing experience is required
3-5 years of previous experience managing other employees is preferred
Advanced knowledge of Cable Television, digital products and advanced advertising products is required

Field Marketing Director Resume Examples & Samples

Bachelor’s degree in Marketing, Communications or related field is strongly preferred
Minimum of 10 years of multi-channel marketing experience in a medium/large professional services company
Four (4) years of successful supervisory experience at a Management/Director level
Highly organized, able to multi-task, and work under pressure
Detail-oriented with the ability to manage projects from inception through execution, including demonstrated success in conceptualizing new programs and tracking progress of projects to completion
Solid public speaking and communication skills, oral and written
Strong budget management skills required
Select, supervise and develop Field Marketing Managers who are well skilled to deliver upon their responsibilities to support the local real estate operating company marketing needs
Provide networking, learning and growth opportunities that further team skillset and capabilities
Interact with local real estate company presidents and regional senior leadership remotely and in person to identify, understand, and champion their local and group marketing needs
Leverage experience with new and social media, online, public speaking of high profile presentations, and traditional advertising – including contract negotiations and procurement to support the local real estate company marketing plan
Deploy polished public speaking skills and deliver compelling and professional presentations
Generate creative briefs
Represent assigned group of companies on significant project work teams where local input, perspective and knowledge are required, and then coordinate and deploy appropriate beta testing strategy into the companies
Create and deliver presentations to group marketing team, local and group leadership, and appropriate top real estate agent groups that focus on new and existing real estate agent value proposition programs and opportunities
Ensure the assigned local operating companies are effective leveraging available national creative, product and strategy marketing resources
Enforce national design standards and work to alleviate non approved creative approaches in a measured but effective manner
Serve as group marketing representative in competitive merger and acquisition situations, coordinating local, regional and national resources as necessary pre and post close
Guide local field marketing managers in annual financial planning and well as scheduled budget reviews throughout the year
Review the local annual marketing plan for each assigned company as produced by local field marketing manager and provide input suggestions and strategic ideas with respect to fulfilling the needs and requests of the local company leadership within a consistent agent value proposition environment
Handle other assignments as delegated

Senior Director Field Marketing Resume Examples & Samples

Lead global go-to-market for Analytics. Manage and grow the Analytics Product Marketing team
Evangelize and be a spokesperson for Analytics solutions to create a “buzz” in the marketplace and drive higher value to customers and the business
Identify customer needs, key personas, market trends/competitive landscape and build differentiated positioning and messaging for TIBCO
Improve brand awareness by supporting analyst relations and PR activities
Define marketing plans and build marketing content in the form of messaging guides, presentations, solution briefs, articles, press releases, blog posts, digital assets in close collaboration with Campaigns and Digital teams
Lead the development of sales training materials, and train global field and inside sales organizations
Plan and execute new product launch activities using effective tools and techniques to maximize market penetration and sales impact
Build content for Web, Community and Social Media properties
10+ years of work experience with 5+ years of experience in Product Marketing or related roles
3+ years of experience in people management roles in a corporate environment
Strong understanding of the Analytics market
Possesses superior strategic mindset. Applies a structured approach to defining, communicating and solving strategic problems and opportunities
Displays poise and polish; has executive presence and superior communication and listening skills
Operates effectively in a changing environment and as a change agent; Takes calculated risks to achieve business objectives
Strong interpersonal and teaming skills and the ability to foster cross-functional teamwork and collaboration
Demonstrated bias for action and driving results
B.A./B.S in Marketing or related field
M.B.A. (or equivalent in related work experience)
We like to keep our work environment fun - a strong sense of humor is highly desired!

Director, Field Marketing Resume Examples & Samples

Leads a team of field based marketing professionals who are responsible for the following
Bachelor’s degree in marketing, communications, media or related field is required. An MBA in Marketing or a related discipline is desired
10-12 years of Ad Sales Marketing experience is required
5 plus years of previous experience managing other employees is preferred
Expert understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions
Outstanding verbal, written and interpersonal communications is critical

Manager, Field Marketing Resume Examples & Samples

Build and execute marketing plans that integrate regional/market-specific requirements with broader national marketing initiatives; directly support sales pipeline and revenue goals
Serve as the point-person for recommending and developing specific marketing programs, content and tools based on perceived and identified sales needs; develop and repurpose relevant marketing content in support of sales managers and field teams as needed
Use qualitative and quantitative measures to assess regional and market-specific opportunities for marketing to support in lead gen and sales pipeline development; activities may include regional events, customer references, personalized campaigns, high-end proposals or briefing documents
Create sales-stage focused content that can be customized / personalized by sales team members in support of their activities and goals
Develop thought leadership, tools, and collateral to support sales process and outcomes
Build and maintain ongoing communications with sales leaders, field teams and account teams
Work across the marketing team to integrate field priorities
5-10 years tech/financial service marketing experience, field marketing, sales support or related areas preferred; B2B required
Proven success developing sales-driven programs to accelerate results; field marketing, sales enablement or equivalent expertise in a B2B organization (FS preferred)
Track record of creating business development-focused marketing programs and Relationship Manager supporting activities (prospect vs client differentiation)
Experience/knowledge of Salesforce (Marketo is nice but less of a must have)
Ability to organize a plan (national, regional, sales roles specific) and sell it to stakeholders (head of sales, sales leaders, key sales influencers)
Experience with and comfortable in working with geographically dispersed colleagues
Excellent interpersonal and communication skills (verbal and written)

Senior Field Marketing Resume Examples & Samples

Collaborate across markets and business groups to leverage market solutions
Define and execute channel strategies for radiology solutions offerings
Shape and develop markets
Serve as a local market subject matter expert on the customer needs, value proposition and offering for Radiology Solutions, including maintaining a comprehensive understanding of Philips Radiology Solutions product, services, adjacencies and 3rd party partner portfolios
Drive Business-Market Combination (BMC) business planning, in coordination with finance, sales, service, and BIU functions
Support Product Managers (PMs) in setting and adjusting local prices to maximize value capture
Implement and execute Market-to-Order processes, systems and communications to clear a path for order entry

Director, Field Marketing Eura & Mena Resume Examples & Samples

Collaborate with the Product and Program teams to design and implement regional field plans that deliver tangible and measurable value and growth for the EURA and MENA business
Actively guide regional program development, ensuring sales management is kept apprised of evolving marketing strategies and plans, and proactively driving alignment through regional and corporate organizations
Lead successful execution of regional programs in accordance with agreed objectives, positioning and messagin
Identify, plan, execute and track a variety of regional programs including AspenTech-hosted events, AspenTech-sponsored forums/tradeshows, user group meetings and regional seminars held in region
Coordinate all aspects of each event or activity - from venue to agenda and driving participation and follow up
Evaluate the effectiveness of programs in collaboration with Marketing Operations
Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals and generate learnings for improvement
Working closely and in collaboration with Marketing Communications team, project manage initiatives at our Global Conference and Sales Meetings
Interact with third party vendors as appropriate
Work cross effectively with different business units (sales, industry marketing, product management, operations, finance, etc.) to achieve business objectives
Position requires 25% travel
Wealth of experience in high-tech sales and marketing
Proven success in partnering with field sales, product/industry marketing, programs, operations, business consultants and partner managers to deliver programs that generate sales leads and improve company industry position within market
Deep knowledge of programs management, campaigns, digital lead-generation
Demonstrable knowledge of technical markets including software marketing
Russian language would be a 'nice to have'

Field Marketing Hub Lead Resume Examples & Samples

Work with Design on event website, Save the Date, Invitation and any other design related materials required
Partner closely with the NA GMM team to understand their business needs
Provide marketing support to NA GMM team in the form of
Requires fine-tuned people skills needed to manage multiple, demanding stakeholders, drive their objectives, and push back diplomatically when needed
Ability to run large scale events with 200+ people in attendance

Field Marketing Bdm-fmcg Resume Examples & Samples

At least 5 years experience in a sales or business development role
Knowledge of the Field Marketing agency environment is essential
Significant and successful track-record of generating business leads and converting those to sales revenue & profit
Create, contribute to, and action business development strategies and plans
Experience as a key negotiator in a customer facing role
A track record or writing RFP responses
A high level of financial awareness & commercial acumen
Energy and drive with a strong action and results orientation
Excellent communicator across all mediums/channels
Team player with the ability to work across the organisation to deliver results
A strong attention to detail
Efficient and organised working style
Professional attitude at all times and particularly with external clients
Ability to work autonomously and drive their own agenda
A keen eye for opportunity and an ability to turn it into business
Displays and promotes a drive for results and ‘can do’ approach

Field Marketing Associate Resume Examples & Samples

Support the developed field marketing plans and execute in a highly collaborative, fast-paced environment
Focus is on Global regions and all industries (Financial, Retail, & Hospitality) we serve in a field marketing support function
Help design innovative programs to enable sales to engage customers in conversations about our solutions that solve real business problems
Support the Development of compelling events for our customers and prospects that identify, execute, and generate leads from field marketing activities
Develop a deep understanding of the industries we serve and the customers who use our products
Identify relevant conferences and trade shows and digital outlets that support branded events
Work with corporate services to execute events, including on-site promotions, collateral, and speaking engagements
Track and report on the ROI of each event as well as the calendar in its entirety
Work closely with sales reps to ensure optimal coverage at each event
Work closely with Business Development to qualify leads and transition them to reps
Generate insights from each execution so that we iteratively improve our performance
Collaborate with the integrated marketing, solutions marketing and sales teams on developing field marketing materials
Support the sales organization on account based marketing activities and named account meetings
Manage projects across Sales, Marketing, and Operations teams in service to driving marketing campaign success
Partner with Finance to assist in managing the Field Marketing budget and help field marketers with the vendor invoice & PO process
Develop and manage operational review cadence across Solutions, Integrated, and Field Marketing teams to review programs and results
Proven project management skillset
Tools skillset should include QuickBase, Access, SharPoint or other like software, Data Visualization tools (Domo, PowerBI, PowerPoint, etc.), Excel, and Project Management packages
Flexibility to work across time zones with global teams

Field Marketing Rep-mid Atlantic Resume Examples & Samples

Responsible for the merchandising standards of accounts; drives results, communicates issues to leadership
Monitors and helps coach the performance of any third party merchandisers in their territory
Marketplace Activities - 30% of time
Identifies local market influencers; establishes relationships, creates ambassadors who support our brands
Administrative Duties - 10% of time
Be stoked and have a passion for board riding culture! Our team "lives the brand" in their daily lives

Manager, Field Marketing Resume Examples & Samples

A minimum of 7-10 years of corporate marketing and advertising or equivalent experience in a related field

Field Marketing Resume Samples

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