Field Marketing Resume Samples

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Noavatar-profile
NA
N Anderson
Norwood
Anderson
49773 Vince River
Philadelphia
PA
+1 (555) 417 2426
49773 Vince River
Philadelphia
PA
Phone
p +1 (555) 417 2426
Experience Experience
08/2014 present
Phoenix, AZ
Director, Field Marketing
Phoenix, AZ
Director, Field Marketing
08/2014 present
Phoenix, AZ
Director, Field Marketing
08/2014 present
  • Tracking the use of customer references through our internal database and assessing inventory versus demand
  • Support enterprise initiatives and ensure local relevance, feasibility and potential for strong results
  • Monitor effectiveness of regional marketing initiatives, and identify areas for process improvements and re-engineering of work to increase efficiencies and productivity. Design regional training program related to new marketing initiatives, new processes, new assets, and new functionality (e.g., features and benefits of the CRM and marketing communication platforms)
  • Communicate and educate sales team regarding new and planned marketing activities
  • Built infrastructure to drive demand and an integrated sales funnel for lead generation. Use knowledge to direct and execute programs to increase awareness and generate demand for INFA products and services
  • Interface with Head of APJ Field Marketing and align Marketing strategy, tactics and operations with Global Marketing strategy
  • Lead onboarding and ongoing education of Regional Marketing staff to build comprehensive fluency in CCOA solutions, capabilities, media strategy and industry innovation
06/2011 05/2014
Detroit, MI
Field Marketing Associate
Detroit, MI
Field Marketing Associate
06/2011 05/2014
Detroit, MI
Field Marketing Associate
06/2011 05/2014
  • Assist in the development of marketing content for the field
  • Develop and manage operational review cadence across Solutions, Integrated, and Field Marketing teams to review programs and results
  • Work closely with Business Development to qualify leads and transition them to reps
  • Support the developed field marketing plans and execute in a highly collaborative, fast-paced environment
  • Generate insights from each execution so that we iteratively improve our performance
  • Manage and update the Marketing site on 3DR, working with teams across the Marketing organization
  • Work with corporate services to execute events, including on-site promotions, collateral, and speaking engagements
04/2009 04/2011
Phoenix, AZ
Manager, Field Marketing
Phoenix, AZ
Manager, Field Marketing
04/2009 04/2011
Phoenix, AZ
Manager, Field Marketing
04/2009 04/2011
  • Responsible for creating and maintaining tracking system to review effectiveness of marketing programs
  • Responsible for tracking, reporting and maintaining marketing budget
  • Analysis of demographic and market based data to determine best avenues for key marketing efforts including advertising, PR and events
  • Responsible for creating, tracking and managing program budget
  • Facilitate the development of communications internally, working with Branding and Central Marketing to develop communications for Sales employees
  • Assist hotels with developing marketing plans and budgets by providing recommendations based on market analysis, current performance metrics and best practices
  • Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities and product launches
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Tulane University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the GTM sales and marketing teams
  • Strong problem solving and decision making skills
  • Operations knowledge
  • Ability to turn around unsuccessful lead qualification and maintain high motivation in sales force organization
  • Proven communication skills and ability to influence colleagues and customers
  • Self-directed and highly motivated
  • Knowledge of food and beverage marketing trends
  • Knowledge of hotel sales and operations and associated challenges from the marketing perspective
  • Displays creativity, initiative, and leadership skills and demonstrates working knowledge of all tasks within your area of responsibility
  • Deep knowledge of leisure, group, and business transient hospitality business in defined market(s)
Create a Resume
1

Field Marketing Associate Resume Examples & Samples

  • Knowledge of Search Engine Optimization and Search Engine Marketing strategies and tactics, as well as an interest in these concepts
  • Excellent writing skills with the ability to create content quickly and accurately with regard to spelling, grammar and punctuation
  • Computer proficient (Microsoft Word, Excel, etc.)
  • Able to juggle managing multiple projects on a daily basis
  • Extremely organized, detail-oriented and efficient
2

Field Marketing Analsyt Resume Examples & Samples

  • Running reports and preparing presentations
  • Collating budget reports
  • Preparing and managing requisitions
  • Providing support for regional events
  • Managing the communications calender
  • Creating and distributing email communications using an email distribution system
  • Coordinating social media activity
  • Setting up marketing campaigns
  • Managing the leads from campaign activity
3

Field Marketing Director Resume Examples & Samples

  • Experience in marketing, editorial, sales, consulting, or teaching in the content area
  • 7 years of related industry or functional experience
  • WFH
4

Director, Cox Business Field Marketing Resume Examples & Samples

  • Serves as the integrator across all marketing functions in a specific geographic region. Is responsible for meeting revenue and subscriber targets in that geography
  • Leads and collaborates with product marketing team and cross-functional partners in the development and maintenance of local offer strategies, including developing and communicating product applications for sales teams, defining feature and benefits, analyzing local market product trends, and supporting general sales (sales calls and RFP support)
  • Directs market level project management for all product implementation and launch activities in the local market, and provides oversight of product catalog and interfaces to all IT systems
  • Directs market level Customer Training & Education efforts designed to provide customer education for new and existing products across all aspects of the CB product portfolio. This includes web-based, webinar, instructor-led/on-site, implementation support/training, and other customer ready documents/user guides
  • Directs product forecasting, acquisition, retention and competitive intelligence
  • Utilizes marketing science and analysis information to ensure appropriate targeting and messaging that maximizes marketing effectiveness
  • Leads field marketing team in the local market with resources focused on
  • Executing national demand generation campaigns (digital, direct mail, email, etc.) to drive revenue growth and new acquire new customers across all CB customer segments
  • Developing and executing local campaigns in support of outbound sales efforts (eg: market expansion, sales blitzes, etc.)
  • Execution of center developed segmentation strategy, development of local lead lists and other ad hoc marketing science analytical requests
  • Local events, sponsorships and customer events to increase brand awareness and further key customer/prospect relationships
  • 7+ years of experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.). 5+ years of experience required if candidate possesses a related advanced degree (MS/MBA or above)
  • Excellent interpersonal, leadership, presentation, and collaborative skills to work effectively with teams throughout organization
5

Senior Analyst, Field Marketing Resume Examples & Samples

  • The incumbent in this position ideally possess a Bachelor's degree and have 7+ years of experience selling or marketing to production printing environments. He/she must be proficient in production workflows and technology and possess strong oral and written communication skills. Must possess detailed knowledge of network systems, printing solutions, systems integration services and computer hardware/software solutions
  • Strong project management skills are required for managing the various project and initiative
  • Must be willing to travel 25-50% if Melville based, 50-75% if in the field
6

Field Marketing Intern Resume Examples & Samples

  • Database Marketing Skills
  • Marketing: event management, demand generation, online and social media, ROMI
  • Dynamic, energetic, driven
  • Ability to execute on-time and within budget
7

Field Marketing, Airwatch Resume Examples & Samples

  • Drive Marketing communications programs that deliver greater awareness of VMware’s Business mobility in Japan, one of the company’s fastest growing regions
  • Managing Marketing budgets for Business mobility including calculation of ROI on in market programs
  • Localisation of Business mobility messaging for the Japan Market
  • Manage translation and translation approvals for Air-watch content
  • Draft a range of communications materials, including Customer communications, case studies, press releases and marketing communications materials
  • Champion getting customer win/success stories from Sales and create reference content for Customer Marketing team and Communications (PR) team
  • Administer ongoing meetings and discussions with adjacent teams to align on regional and global activities
  • Identify and apply for appropriate industry awards
  • Help execute the company’s social media and digital strategies in the region
  • Drive Marketing Sourced Lead Generation for AirWatch in Japan in the GB space
  • Influence and work with the foundational marketing team around Business Mobility messaging in the Enterprise space
  • Work with foundation programs team on development of local programs that support Business Mobility
  • Work with Event team to identify and drive event activity for AirWatch in the Market
  • Manage content on Air-Watch Japan microsite
  • Driving digital social for business mobility
8

Manager, Americas Field Marketing, AEC Resume Examples & Samples

  • Develop and execute multi‐touch, multi‐channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
  • Measure and report on effectiveness of marketing programs (engagement, lead quantity, and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
  • Develop and maintain strong relationships with the North American Sales team to understand and support their goals through aligned sales/marketing programs
  • Collaborate with an extended marketing organization, including industry marketing, industry campaigns, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
  • Coordinate and deliver effective communications to internal and external sales/marketing partners on field marketing programs
  • Manage quarterly marketing budget
  • 4‐year degree with a minimum of 5‐10 years field marketing experience in B2B software
  • Experience in a wide range of inbound and outbound marketing disciplines, including social media (especially LinkedIn and Facebook), organic and paid search, retargeting, direct marketing, event marketing, and advertising
  • Experience with Salesforce.com and business analytics tools such as QlikView, Tableau, or Domo
  • Knowledge of b‐to‐b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
  • Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks to get the job done
  • Proven ability to think strategically and execute methodically with strong attention to detail
  • Proven ability to influence matrix management peers and superiors
  • History of teamwork and willingness to roll up ones sleeves to get the job done
  • Experience marketing SaaS is highly desired
  • Understanding of the AEC industry and customers is highly desirable
  • Travel required up to 20%
9

Director, Field Marketing Resume Examples & Samples

  • In partnership with the marketing leadership team, develop the Field Marketing strategy including market centric, customer-centric opportunity-centric and partner and alliance elements as needed while ensuring that the programs are aligned with the with overall company vision, brand and goals
  • Develop regional marketing plans for each market segment, and identify and support growth objectives – revise annually and ratify with key stakeholders
  • Design and execute client and market specific strategies that are multi-channel in nature and synchronized through the execution process. Channels include digital, social media, client briefings, direct campaigns and sales teams through enablement programs
  • Regularly track, measure and report on campaign and program effectiveness and results particularly in the areas of lead and opportunity development
  • Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to the market shifts and trends. Collaborate with sales to support territory planning and sales alignment within region to ensure optimizing pursuits
  • Work with marketing operations to analyze sales and track marketing performance data, using central dashboards, and key metrics working on targeting and lead follow up and progression
  • Manage and balance regional field marketing budget and spend
  • Communicate and educate sales team regarding new and planned marketing activities
  • Collaborate across Marketing, IPM, SE and sales teams to leverage market solutions that advance sales efforts
  • 7-10 years in marketing, sales, product development, or related field marketing
  • Knowledge of Blackboard Higher Education competitors preferred
  • Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the GTM sales and marketing teams
10

Field Marketing Associate Resume Examples & Samples

  • Support in the execution of a cohesive and strategic marketing strategy across multiple marketing channels
  • Assist in the development of marketing content for the field
  • Assist in creating and updating marketing collateral materials
  • Help to formalize process for marketing engagement with Financial Advisor recruits as well as create an enhanced recruiting package and follow-up process once on boarded
  • Manage and help facilitate the Communication Review Center (CRC) process for Field Marketing team
  • Manage and update the Marketing site on 3DR, working with teams across the Marketing organization
  • Bachelor’s degree required or equivalent education or experience
  • A minimum of 3 to 5 years of marketing experience; a plus if some experience in finance, specifically wealth management
  • Effective written and verbal communication skills
  • Ability to prioritize and resolve complex problems and escalate as necessary
  • Ability to interact with Financial Advisors, CSAs, Field Management and internal partners
  • Excellent judgment
  • Strong Word, Excel and PowerPoint skills
11

Senior Manager, AEC Field Marketing Resume Examples & Samples

  • Manage a US-based team of Field Marketing Managers
  • Direct the development of the US AEC field marketing plan in alignment with the regional sales priorities and the corporate strategy
  • Manage US field marketing budget to effectively support goals
  • Measure and report on marketing ROI with the purpose of improving resource allocation, efficiency, and revenue generation
  • Develop and maintain strong relationships with the AEC sales leadership to understand and support their goals through aligned marketing programs
  • Collaborate with an extended marketing organization, including industry marketing, field marketing, business development, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
  • Serve as the key point of contact for AEC marketing in the Americas by curating and sharing field marketing best practices
  • Institute new marketing approaches through staff development and training
  • 4-year degree from an accredited institution in business or marketing or equivalent experience
  • 10+ years corporate or field marketing experience in a high technology business with 2 to 3 years in management. Agency experience considered
  • Proven experience managing and influencing in a matrix organization and working with virtual teams
  • Proven budget management skills with responsibility for annual budgets over $1 million
  • Experience in a wide range of inbound and outbound marketing disciplines, including digital marketing, social media, organic and paid search, direct marketing, and events
  • Experience developing and executing demand generation campaigns with a marketing automation platform such as Marketo
  • Understanding of the AEC industry and customers
  • Multi-tier channel sales and/or marketing experience preferred
  • Exceptional verbal and written communications skills
  • Must be able to work productively in a fast-paced team-oriented environment with minimal supervision
  • Travel required up to 25%
12

Field Marketing & Partnership Specialist Resume Examples & Samples

  • Give input on regional strategy, especially on user and host acquisition and quality. Create data analysis and presentations to persuade/align stakeholders in the organization
  • Create and execute integrated brand marketing campaigns in Latin America
  • Ideate potential acquisition partnerships that can benefit the growth of Airbnb in the region. Open and manage relationships with other companies throughout the region
  • Create and execute quality-improvement initiatives for hosts
  • For the above, create project plans and execute day to day activities, pushing forward projects through all stages of their life cycle. All with excellent quality and timeliness
  • Manage effective relationships with other key functions (marketing, community, PR, legal, product, analytics, etc)
13

VP, Field Marketing Resume Examples & Samples

  • Lead and own the creation and execution of a go-to-market marketing plan for direct (and partner/channel sales as appropriate and as the business evolves)
  • Define the targeted campaigns for NAHE and drive focused execution including promotional strategies and plans that drive growth and retention
  • Lead the strategy and creation of content that will inform the spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, sales playbooks, demos, and training materials) to communicate the value proposition of Blackboards products, services and data capabilities for customers and partners
  • Analyze the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas
  • At least 15-20 years of proven work experience with an ideal mix of strategic, technical (product management, technical marketing) and business (consulting, field marketing, sales, and/or channel) background
  • Knowledge of and comfort working in an agile/cloud based business, understanding the changes in process and skills required to do so
  • BA/BS required, MBA a plus; Higher education background, knowledge and experience preferred
  • Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
  • Thrives operating in both left-brain and right-brain mode – ability to easily distill highly technical concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative
  • Demonstrated ability to drive revenue through highly effective marketing
  • Exceptional leadership skills and proven ability to attract, develop and coach rock-star talent
  • Excellent oral and written communication skills (internal and external)
  • Steeped in digital and social marketing practices
  • Demonstrated ability to build strong working relationships across multiple departments and functions
14

Field Marketing Rep Resume Examples & Samples

  • Coordinate with Area Field Marketing Rep Manager and National Key Account Managers to grow a currently $60 Million business through focused marketing activations
  • Identify strategic National Accounts within a current 2,500 door list to provide day-to-day support
  • Support Local and Regional Rep activities to grow a currently $190 Million business through focused marketing activations
  • Help create engaging and unique brand experiences through self-generated National Account, consumer facing, and Oakley Lab events
  • Responsible for a company-owned marketing vehicle including but not limited to; maintenance and day to day appearance
  • Responsible for equipment asset management
  • Willing and able to drive a non-CDL truck and trailer combination to and from events
  • Efficiently monitor and practice stewardship of their portion of department expenses
  • B2B Support
  • Travel 100% of the time
  • 75% travel in market
  • 25% travel out of market
  • Internal – Nat. Accounts Team, L&R Sales Managers, US Marketing, Trade Marketing, Sports Marketing, Global Events, Global Sales Development, Travel
  • External – Third Channel, BES Event Services, Marketing Truck Vendors, Oakley Lab Driving Company, Audio/Video Suppliers, Event Contacts
15

Senior Manager, Nahe Field Marketing Resume Examples & Samples

  • Develop, execute and track multi-channel demand generation programs to drive pipeline build for Teaching & Learning Solutions, focusing on awareness building and lead generation
  • Coordinate with Central Marketing team to develop search engine marketing and digital marketing activities to drive volume at the top of the demand generation funnel
  • Build and develop competitive campaigns around the corporate vision, products and services to drive awareness and interest in Blackboard
  • Work closely with Product Marketing to identify sourced content needs; manage and develop the creation of compelling campaign content
  • Be a reliable, thoughtful, effective voice for strategies and tactics that support the sales of Teaching & Learning products and solutions
  • Evangelize Blackboard products and solutions at industry conferences and online forums as presenter and education technology expert
  • Work closely with North America Higher Ed sales team to coordinate on short term tactics to drive in quarter and next quarter pipeline opportunities
  • This position is based in Washington, DC.Telework arrangement may be considered for highly qualified candidates outside of the greater DC metro area
  • 5-7 years of applicable B2B digital and campaign marketing experience in the Education/Technology industry; software industry strongly preferred
  • Demonstrated track record of success driving revenue and working with cross-functional teams
  • Experience targeting C-Suite and senior level personas with campaign programs
  • Ability to translate client need into marketing requirements and effective messaging and positioning
  • Familiarity with principles of content marketing and marketing automation is highly desirable
  • Superior analytical and problem-solving skills
  • Willing to travel (15-25%)
  • Bachelor’s Degree in Marketing or Business strongly preferred
  • Experience in a field marketing multi-channel demand generation role within the software and services industry strongly preferred
  • Knowledge of the education sector is a plus
16

Raleigh Field Marketing Analyst Resume Examples & Samples

  • Collects and analyzes sub-plan metrics to identify the best opportunities to meet overall plan goal metrics
  • Create an annual business plan outlining a strategy to meet targeted monthly/quarterly objectives
  • Interprets results using a variety of techniques via statistical analysis and data mining
  • Working collaboratively with internal partners to implement and oversee targeted campaigns at the local government sub-plan level
  • Develop, launch and oversee marketing initiatives with remote field teams
  • Use metrics to progress against initiative goals, reporting findings to management in both written and oral format
  • Produce monthly, quarterly and annual reports. Adapt future initiatives based on these report findings and feedback collected
  • Attend local and state wide conferences
  • Conduct annual electronic sub-plan employer surveys
  • Oversee and maintain sub plan employer database
  • Manage field calendar interface on Plan website to drive marketing initiatives
  • Identify and monitor local websites and competitors, researching market conditions or changes that may impact performance
  • Manage branch office activities including video conferencing, inventory, maintenance, supplies and compliance reporting
  • 4+ years experience in field marketing or business analysis in sales or marketing. Financial Services experience is preferred
  • Bachelors degree with a concentration in Marketing or Business Management. MBA is a plus
  • Demonstrated experience in project management
  • Ability to multi-task, highly organized and detail oriented
  • Motivated organized self starter
  • The ability to clearly communicate complex results to business partners
  • Experience with Survey Monkey or running large scale electronic surveys
  • FINRA Series 6 and 63 preferred or within 90 days of hire
  • Mix of tactical and strategic ability
  • Knowledge base of 457, 401(k), pension plans is desirable
  • Strong written and oral presentation skills required
  • Ability to travel up to 10% of the time required
  • Advanced level Microsoft Office skills Excel, Word, PowerPoint required
  • Experience with webinar, video conferencing is a plus
17

Senior Manager, Nahe Field Marketing Resume Examples & Samples

  • Planning integrated marketing programs to take customers through a sequential journey
  • Defining marketing plans to create/accelerate opportunities
  • Developing marketing segments that align with sales teams’ goals to deliver relevant, focused messages and programs
  • Creating, building and executing field events from institution-level forms to industry events focused on data and student success
  • Tracking program results, measuring program success and leveraging SFDC to report metrics out to sales and marketing leadership to understand impact and gaps
  • Maintaining program budget and spend efficiently and wisely
  • Identifying and gathering best practices to share with Field Marketing team and other internal stakeholders
  • Working cross-functionally across all marketing departments, sales and virtual sales
  • Serving as a strategic and value partner to the Analytics Platform Sales Leader for the US/Canada
  • 5-7 years of marketing experience, including digital and field marketing
  • Proven track record of partnering successfully with sales management
  • Experience with developing integrated, multi-touch marketing plans
  • Experience in delivering to a C-Level audience or executives
  • A good comfort level with sales, content and marketing automation systems, for example: Salesforce, Eloqua, Kapost
  • Excellent communication, presentation and influencing skills
  • Ability to excel in a fast-paced environment
  • Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
  • Enterprise software background with strong solution selling knowledge strongly preferred
  • Industry or vertical marketing experience, education a plus
18

Manager, Field Marketing, West, MAC Resume Examples & Samples

  • Undergraduate or Master’s degree
  • 5-7 years relevant working experience, preferably in operational marketing in beauty or Fashion. Retail experience also appreciated
  • Project management skills, ability to prioritize and adjust to multiple needs
  • Thorough knowledge of PC (Word, PowerPoint, Excel). Good presentation skills
19

Manager, Field Marketing, East, MAC Resume Examples & Samples

  • Independent, Pro-Active, hands-on, well organized, detail oriented with exceptional organizational and follow up skills
  • Very strong communication and analytical skills
  • Team player with the ability to build, foster and nurture relationships with members of local market and cross functional teams
  • 20% Travelling required
20

Field Marketing Intern Resume Examples & Samples

  • Must have a passion for learning about marketing/sales and an interest in software/technology
  • Assist with demand generation campaigns, lead management, webinars, and event planning
  • Assist with the management and creation of sales tools
  • Other marketing/sales responsibilities as assigned
  • Must presently be enrolled in a bachelor’s or master’s degree program
  • Must have a moderate proficiency in Microsoft Office applications
  • Must have a passion for the field of sales or marketing
  • Strong and proven written and interpersonal communication skills
21

Manager Brand Activation, Field Marketing Resume Examples & Samples

  • Drive and coordinate the implementation of visual merchandising projects throughout DTC
  • Develop monthly and quarterly directives for all DTC channels and manage external field team to implement the programs
  • Ensure project budgets are effectively planned, forecasted and managed
  • Manage collaborative relationships with third parties (e.g. field team and internal VM partners)
  • Develop space and visual merchandising guidelines and provide direction to all Visual Merchandisers in Market sub-units in order to drive consistency in execution across the entire Market
  • Coordinate all VM, Tech Rep, and Store Coaching services during project implementation and follow-up visits
  • Drive, measure and report on retail space productivity and make recommendations to management for continuous improvement in managed spaces
  • Develop a VM-RSM network across DTC and a process for best practice sharing (including efficiencies)
  • Gather, consolidate and deliver input on global toolbox performance
  • Proven understanding of retail needs with a focus on product presentation and merchandising
  • Ability to thrive in a face paced, constantly changing environment
  • Understanding of retail and consumers in the sporting goods industry
  • Possess excellent written, oral and visual communication skills
  • Strong conceptual thinking and design critiquing skills
  • Ability to lead, manage and motivate internal and external project teams
  • Highly developed attention to detail
  • Moderate domestic travel required: approximately 25%
  • Hands-on retail floor experience preferred
  • Knowledge of Adobe Creative Suite as well as Microsoft Creative Suite
  • Bachelor’s degree (B.A.), with an emphasis in Marketing/Merchandising, and
  • Minimum 5 years of Merchandising/Product marketing or other related experience in the Sporting Goods Industry
22

Director, Field Marketing Resume Examples & Samples

  • Promote consistency and best practices across the Marketing organization, establishing optimal roles, collaboration and measures of accountability across the Corporate and Regional marketing teams
  • Lead onboarding and ongoing education of Regional Marketing staff to build comprehensive fluency in CCOA solutions, capabilities, media strategy and industry innovation
  • Offer guidance to Regional Presidents, local Branch managers and Sales leadership on use of marketing talent and resources to drive revenue generation and build a collaborative sales-marketing environment
  • Enhance communication and champion resources that cultivate the Corporate/Field and National/Local relationships, focusing on elevating best practices that create efficiency and drive revenue opportunity across regional and local Branches
  • Work with Regional Presidents to align on optimal resources, training and marketing programs to support Regional sales goals and business programs
  • In collaboration with the SVP Marketing Solutions and VP of Marketing Communications, create and maintain consistent marketing materials that illustrate CCOA’s core strengths and broad national and local sales solutions, in ways that can be easily used by all local Sales & Marketing teams
  • Measure and analyze results of marketing and communication initiatives in order to continually refine and optimize programs
  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands
  • Employee must have the ability to lift and move items up to 15 pounds
  • Employee must have the ability to see written documents and computer screens, and to adjust focus
  • This job is performed in a temperature controlled office environment
23

Zico Field Marketing Coodinator Resume Examples & Samples

  • Work closely with the New York Field Marketing Manager and local field sales teams to implement successful marketing programs and campaigns
  • Schedule, execute and track field marketing activities in the market including events, samplings and demos
  • Develop relationships with key stakeholders to increase brand visibility
  • Generate reports, event lists/calendars and status spreadsheets as required
  • Track, order and maintain product, event tools and assets inventory
  • Assist in the coordination of the summer intern program to include training
24

Head of Field Marketing Resume Examples & Samples

  • Oversee team that plans, organizes and executes marketing programs to generate the highest number of qualified leads and conversion to pipeline
  • Foster strong Sales-Marketing alignment, to develop marketing plans and programs that support the goals of the region as well as the goals of the company
  • Improve the effectiveness and efficiency of lead qualification processes and lead nurture programs
  • Track and report key metrics that measure program success to drive continual process improvement and communicate to cross-functional teams and executives
  • Work hand-in-hand with Product, Brand and Segment Marketing Leaders and PR to ensure that marketing campaigns are coordinated
  • Contribute to annual global marketing strategy and planning process
  • Own budget, annual strategy and quarterly execution plans for demand generation function
25

Senior Mgr, Field Marketing Resume Examples & Samples

  • Work with Corporate Marketing, Sales and cross-organizational functions to create a plan of initiatives that are in alignment with brand strategy, business plan objectives, and existing corporate programs
  • Participate in appropriate strategy and program development sessions
  • Experience and proficiency with traditional marketing vehicles such as email and CRM, as well as digital marketing and social media
  • Strong written and verbal communications and presentation skills with ability to communicate conceptually and tactically – including strategy, planning, and executing activities
26

Field Marketing Director Resume Examples & Samples

  • Working closely with marketing insights team to drive regional market segmentation, identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning
  • Developing and executing strategic collaboration customer programs, and making it scalable for customers and most essentially delivering an excellent customer value and experience
  • Partnering with cross functions (sales, modalities etc.) to validate and implement integrated solutions to drive the outcome for GE, customers and stake holders
  • In partnership with Product and Sales, leading the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
  • Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)
  • Hiring directly supervising, compensating and developing effectively a team of professional marketers
  • Experience working with Sales teams and supporting programs to drive awareness and sales
  • 7+ years’ experience in marketing, product marketing or related field
27

Senior Mgr-field Marketing Resume Examples & Samples

  • Set the marketing vision and strategy for the geo
  • Understand the geo sales business goals and objectives then develop and implement a marketing plan to support the sales goals
  • Engage extended team for input and support of marketing strategy and plan
  • Create detailed business analysis by accounts, markets, customer segments, products, and solutions to drive targeted account based marketing programs
  • Support Worldwide Marketing initiatives and objectives
  • Develop on-going communications plan for sales leadership and sales teams
  • Drive the plan and the flawless execution of events and marketing programs
  • Track, measure, analyze, refine activities and programs
  • Manage and track budget to align with marketing and sales key goals and objectives
  • Confidence and experience in developing senior executive-level relationships
  • Strong understanding of sales process, methodology, and account planning
  • Pipeline nurturing experience with a bias towards producing & reporting on results
  • Independent, self-starter with strong personality who can get results from those with differing priorities
  • Effective and persuasive communicator and presenter
  • Problem-solving and decision making skills
  • Ability to see the big picture and alignment to sales and marketing opportunities
  • Innovation, creativity, strategic thinking
  • Travel required (30%)
  • Bachelor’s degree in marketing, communications, business or equivalent and 10+ years experience required, preferably in an enterprise or IT software sales environment
28

Field Marketing Director SE Region Resume Examples & Samples

  • Manage a team across the Southeast region to develop and implement marketing programs for key PepsiCo brands
  • Build and effectively influence the Marketing Agenda to deliver Volume, NOPBT, Share, and Net Revenue Plans for region
  • Drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in market
  • Partner with the region leadership team to build a compelling Annual Operating Plan (AOP)/Quarterly Business Plan (QBP)
  • Develop innovative ways to leverage local media and prestige properties to build awareness, trial, and repeat of our brands
  • Launch national innovation priorities through sampling, customer-specific programming and consumer engagement
  • Own region's marketing talent strategy and capability
  • Undergraduate Degree
  • MBA with a concentration in Marketing
  • Strong written and oral communications skills required with the ability to partner at all levels of the organization
  • Passion for leading direct reports, extended team & agency partners to think & operate differently than existing paradigm
29

CIS Field Marketing Resume Examples & Samples

  • Create and execute annual marketing strategies/plans focusing on campaigns, programs, partner/influencer activity, vertical business unit joint programs, advertising, direct marketing, sponsorships and events that drive new logo opportunities
  • Develop strong messaging supporting solution overviews and analyst relations materials, consistent with BU and corporate strategy and in support of our Next Gen IT positioning
  • Develop key relationships with CIS stakeholders, which can include business unit leaders/senior executives, intermediaries, analysts and others in support of the business objectives for the BU
  • Collaborate with other Next Gen IT solutions marketers and with industry/vertical marketing leads to ensure all programs are executed with specific vertical messaging and campaign elements
  • Ensure strategic marketing plans meet demand generation goals of the BU
  • Work effectively with internal and external PR and social media teams to ensure the go to market plan includes effective media outreach and linkages for optimal reach and impact
  • Select and manage external agencies and Cognizant’s internal marketing center of excellence (COE) by providing leadership and guidance for support of programs and deliverables
  • Track the effectiveness and ROI of marketing programs through marketing automation tools and through leveraging salesforce tools
30

Manager, Field Marketing Resume Examples & Samples

  • Strategic planning and research
  • Analysis of demographic and market based data to determine best avenues for key marketing efforts including advertising, PR and events
  • Supports management team with strategic analysis for network build out, distribution, customer care, churn reduction, customer retention, customer loyalty and other business functions
  • Advertising & Public Relations
  • Responsible for implementation of marketing and brand strategy at all consumer touch points
  • Responsible for media tactics and placements to compliment sales goals of business unit
  • Responsible for creative execution of brand strategy
  • Acts as primary field liaison with corporate advertising group, ad agency, media outlets, sales channels, vendors, and PR firm for all marketing initiatives
  • Responsible for tracking, reporting and maintaining marketing budget
  • Negotiates all added value with media outlets in the market
  • Negotiates and implements all local marketing events and sponsorships
  • Responsible for execution and management for all events & sponsorships
  • Manages Public Relations Agency relationship on a local level
  • Develops all local Public Relations initiatives
  • Primary media contact for media requests and interviews
  • Creates and manages community outreach & cause marketing programs in the field
  • Manages and controls merchandising for all channels to align with brand strategy
  • Includes management of inventory and distribution of merchandise within budget
  • External CO-OP Programs
  • Manages and builds relationships with vendors to garner local funding for CO-OP programs
  • Supports and manages roll out and internal communication for all handset provider promotions and SPI
  • Sales incentive programs
  • Creates, supports and helps manage sales incentives for all sales channels and consumer promotions
  • Internal Communications
  • Responsible for all internal communications with Regional Office, retail, and indirect channel for marketing programs including product updates, promotions, newsletters etc
  • ROI analysis
  • Responsible for creating and maintaining tracking system to review effectiveness of marketing programs
  • Bachelor’s degree in Marketing or Advertising or related field or equivalent related experience/education, prior management experience preferred
  • 8 years’ experience in marketing and advertising including at least 4 years in the wireless telecommunications industry and 4 years in a leadership capacity
31

Head of Field Marketing, UK Resume Examples & Samples

  • Act as a trusted advisor to the General Manager, UK ensuring implementation of effective marketing processes, methodologies and deliverables
  • Define the UK regional marketing strategy and develop a robust marketing plan that supports the UK revenue goal
  • In collaboration with the International Marketing Demand Centre, develop and deliver regional marketing programs targeting prospective end users and existing installed base customers – expanding the Kronos presence. Proactively track details/requirements for program success and ROI analysis
  • Develop and deliver local marketing programs that express advantages of our solutions to ensure overall marketing consistency in messaging and value proposition
  • Plan, manage and implement all aspects of end-to-end local marketing seminars and events with management of event logistics and securing key resources/speakers
  • Recruit and work with analysts and the UK PR agency on the creation of press releases, customer reference materials, media opportunities, related research and key speaking engagements to drive awareness and consideration
  • Leverage all aspects of web marketing and social media tools to build communities that increase awareness and drive inbound enquiries
  • Leverage Corporate and other central marketing programs and deliverables within the region
  • Manage with sales, the lead management process and metrics achieving the targets for marketing contribution to the sales pipeline target
  • Manage and operate within the allocated regional marketing budget
  • Build productive relationships with all key stakeholders such as sales, professional services, channel partners and internal functions
  • Build joint marketing programmes with strategic partners
  • Manage the UK Marketing Programme Manager, creating clear goals and objectives and a compelling personal development plan
32

Field Marketing Campaign Generalist Resume Examples & Samples

  • Work closely with the Sales, Application Engineering and the local / international marketing teams to define the promotional strategy around topical areas of priority and translate that strategy into the execution of targeted multi-touch marketing campaigns
  • Responsible for developing, managing and measuring marketing strategies aimed at key strategic accounts and further target accounts. Develop onboarding tools and engagement programs to drive usage, product adoption and support continued growth and to ensure customer communications meet selling objectives
  • Contribute to the development and evolution of lead nurture reporting
  • Perform on a regular (quarterly) base analysis of campaign activities, pipeline and funnel support with recommendations for continuous improvement
  • Proven track record of project management activities re developing and executing integrated marketing campaigns in a B2B environment
  • Analytical: ability to make data driven recommendations and decisions and marketing program ROI analysis
  • Strong written and verbal communication skills in German and English
  • Experience in integrated, multichannel b2b marketing within a high tech environment is a plus
  • Experience in program design, campaign planning and execution of a wide range of lead generating activities
  • Experiences in Account based Marketing strategies and concepts is a plus
  • Organized, attention to detail and execution-oriented
  • Knowledge of CRM and marketing automation systems, experience in Sales Force and Eloqua preferred
  • Ability to manage and prioritize a high volume of projects and tasks simultaneously
  • A self-starter, with a strong drive and goal- orientated approach
  • Experience in digital marketing (SEO, PPC, viral, online advertising, social networking) and understanding of websearch marketing
  • Knowledge in the area Social Media campaigns and strategies is a plus
33

Senior Manager, Robotic Field Marketing Resume Examples & Samples

  • Works with the team and Dir, Robotic Sales to effectively manage activities to insure optimal sales growth, clinical results, strategy, business plans, and maintains superior customer satisfaction
  • In-depth knowledge of key account profiles, targets, influence patterns and barriers to growth
  • Prioritization of prospects for training, events, and other sales activities
  • Build, develop and coach the Mako Product Specialist team and communicate performance expectations
  • Partners with Regional Launch Team & Marketing to ensure optimal account launches
  • Collaborate with Mako Product Specialists to deliver sales objectives, and profitability of the company’s products, and new product upgrades
  • Insures the adoption and adherence to Sales Process, CRM population, and management requests
  • Exercise sound judgment and oversight to ensure integrity and compliance with company policies and regulatory guidelines. Promote integrity within the group
  • Maintain and drive accurate procedure and revenue forecasting
  • Responsible for building and maintaining world class relationships with customers within assigned district
  • Partner with RIO Regional Managers and Account Executives in selling the clinical benefits of the company’s products to drive adoption of the company’s robotic arm platform
  • Responsible for outstanding performance, utilization, margin and sales growth at the district level
  • Attends sales training meetings, as well as trade shows and other events that would tend to promote and give visibility to the Company’s products
  • Consistently meets or exceeds team sales, pricing, procedure and revenue targets
  • Consistently meets or exceeds company targets on procedure and system upgrade pricing
  • Must maintain current credentials as required by Stryker and clinical sites (i.e. EHS training, vaccination requirements, HIPAA certifications, etc.)
  • Bachelor’s Degree in business or a related technical field of study
  • 6+ years demonstrated level of achievement in Surgical and a minimum of 2 years managing a team
  • Demonstrated background and experience in performance management of a sales team
  • Demonstrated ability to communicate with surgeons and allied healthcare professionals
  • Highly developed contextual selling skills that result in strong, trusting customer relationships with demonstrated record of personal and team performance
  • Demonstrated experience in surgical orthopedics
  • Demonstrated verbal communication skills (both in groups and one-on-one interaction) and written communication skills
  • Demonstrated ability to influence/ guide cross functional teams
  • Demonstrated track record of coaching and developing next-generation leaders
34

VP, Field Marketing Resume Examples & Samples

  • 10 - 15+ years marketing experience, 7+ years leading regional demand generation teams for high-growth enterprise high technology, software or Software-as-a-Service companies
  • Experience leading distributed marketing teams
  • Experience putting together and managing a multi-million dollar marketing budget
  • Excellent communications and interpersonal skills and ability to articulate marketing considerations to top executives
  • Advanced experience in designing programs that maximize the capabilities of marketing automation software, preferably Pardot and Drupal. Also, experience with Marketo, HubSpot, Infusionsoft, Eloqua, ActOn etc., are also desirable)
  • Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required
35

VP, Field Marketing & Evangelism Resume Examples & Samples

  • Establish the Field Evangelism/Marketing blueprint for Blackbaud North America
  • Hire and oversee staff across all markets to successfully implement annual objectives
  • Identify opportunities to further scale model to new markets
  • Build strong relationships with Blackbaud sales leaders and local 3rd party influencers in all territories supported by function; visit territories for coaching and networking
  • Contribute to broader Blackbaud marketing strategy as part of SVP Corp Marketing’s leadership team and Blackbaud’s Global Marketing Leadership Team
  • 15+ years of industry experience with a Bachelor’s degree in Marketing, Communications, or related field (MBA preferred)
  • Leadership experience in the IT/software industry, preferably for a global company
  • Demonstrable experience planning, building and leading a high-performance business from the ground up (scope, budget, roles/responsibilities, metrics/targets, etc.)
  • Has successfully managed a P&L or sizable marketing budget/resource line
  • Experience building and/or leading field marketing and software evangelism functions
  • Experience leading marketing functions that support sales organizations
  • Experience leading or working with product marketing and vertical demand generation teams
  • 10+ years of media relations and spokesperson experience; strong influencer contacts
  • Strong existing relationships with the high-tech, nonprofit, education and/or other social good communities in the Bay Area (relationships also in NY and DC are a plus)
  • Dynamic and engaging presenter, comfortable with audiences of all sizes
  • Demonstrated ability to build relationships with and influence senior leaders
  • Strong EQ and IQ; ability to thoughtfully engage with both technical and non-technical audiences including C-level executives (solution sales or other sales experience preferred)
  • Highly relational; deeply experienced, effective people manager
  • Embraces learning and challenges with an entrepreneurial mindset
  • Highly organized, detail-oriented individual who excels in overseeing successful initiatives
36

Field Marketing Associate Resume Examples & Samples

  • Bachelor's Degree in Journalism, Digital Media, or Communications or a technical discipline, or equivalent experience
  • Prior experience in regional marketing in Japan and/or Asia Pacific
  • 2+ years’ experience working in marketing, marketing communications, or public relations
  • Basic knowledge of the digital media industry
  • Well-established media relationships
  • Willingness to work odd hours given location of media and timing of news distribution
  • High level of organization and detail with strong written and oral communication skills
  • Basic skills in common software productivity tools including Microsoft PowerPoint, Excel, etc
  • A sense of creativity in connecting the dots between technology, desired customer outcome, and market trends
  • Ability to manage multiple projects, deadlines, and priorities
  • Firm sense of accountability and ownership
  • Self-starting initiative with the interest, ability, and energy to work in a fast-paced startup environment
37

Field Marketing Campaign Generalist Resume Examples & Samples

  • Proven track record of project management and developing and executing integrated marketing campaigns for multichannel b2b marketing within a high tech environment is a plus
  • Fluency in German and English required
  • Experience with Account based Marketing strategies and concepts is a plus
  • Experience in digital marketing (SEO, PPC, viral, online advertising, social networking) and understanding of websearch marketing and Social Media campaigns and strategies is a plus
38

Senior Field Marketing Analyst Resume Examples & Samples

  • Knowledge of marketing research, data analysis, and related functions
  • Ability to analyze and interpret information
  • Ability to use personal computer and software applications (i.e. word-processing or database programs)
39

Manager, Field Marketing Resume Examples & Samples

  • Ability to communicate complex concepts clearly and effectively, including verbally, in writing and in deck/presentation format (e.g. PowerPoint)
  • Ability to think critically and strategically
  • Proven success overseeing integrated marketing and sales campaigns, preferably including direct mail, broadcast media, digital, print and out-of-home, direct sales and outbound telemarketing
  • Ability to effectively work independently without direct supervision
  • Detail-oriented and results-focused
40

Mgr, Field Marketing, Greenwood Village CO Resume Examples & Samples

  • Ability to present effectively in front of a group
  • Solid business aptitude and an ability to assess competitive strategy
  • Analytical skills including: the ability to develop spreadsheets, strong working knowledge of business statistics and ability to read financial statements and legal documents
  • Highly organized and disciplined
  • Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments
  • Ability to manage confidential information
  • Computer proficiency with relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, MicroStrategy/Tableau, data warehouse, etc.)
41

Field Marketing Analyst Resume Examples & Samples

  • Experience in pulling targeted marketing lists out of the databases and working with vendors for purchased lists
  • Experince in the development, design, build, and analysis of automated marketing programs using Salesforce.com and Marketo
  • Strong communicator. Comfortable explaining difficult concepts to internal teams
  • Able to work effectively as part of a virtual team
  • Experience in working with Marketo and SalesForce.com required. Exposure to Omniture a plus
42

Manager, Field Marketing Resume Examples & Samples

  • Work with Field Marketers on building the appropriate marketing mix is in place to ensure a healthy pipeline to drive consistent growth for each segment within our Business Unit
  • Develop integrated campaign strategy and plans, outlining key marketing themes, messages and offers throughout the year
  • Manage high impact client events, including working with venues, creating agendas and themes, partnering with internal and client speakers and measuring event effectiveness
  • Partner with other Marketing teams on external (tradeshow) event sponsorships
  • Partner with sales leadership to determine and address needs around pipeline acceleration
  • Interface with sales leadership to determine sales enablement needs, and work with product/solution marketing to develop tools, training and content to support new product launches
  • Forecast, measure and analyze team performance against goals and help refine, improve and then report on impact on pipeline and revenue
  • Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities and product launches
  • Evaluate, select and manage vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers. Lead and manage a direct report team of Field Marketing Managers, work with cross functional marketing teams and external vendors as needed to accomplish goals
  • Degree level education with 6-8 years marketing experience in B2B software industry ideally with SaaS experience
  • 2+ years of management experience
  • Track record of building and driving successful marketing strategies, plans and results while tightly aligned with sales and leadership
  • Experience in event management and working cross functionally to drive success
  • Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Eloqua), content and calendar management tools, analytics and campaign tracking tools (Tableau)
  • Strong communication and interpersonal skills, the ability to work with diverse personalities and motivate others
  • Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
  • Commitment to professionalism and collegiality is required
  • Willingness to work from time to time over extended hours in order to achieve goals set by self, immediate manager or demanded by key customers
  • Knowledge of b-to-b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
  • Understanding of the Sirius Decisions demand funnel and the ability to analyze and manage the demand funnel metrics
  • Ability to direct content building required in an overall demand creation approach
43

Senior Manager Field Marketing Resume Examples & Samples

  • Working directly with leaders of sales, technical sales, and marketing counterparts at headquarters to prioritize LTD services and offerings on the market
  • Responsible for driving field marketing plan including conferences; workshops; e-marketing and webinars; roadshows; and other key client site promotions
  • Align with field technical sales team, Business Units; and corporate marketing to translate new services into actionable marketing plans and activities to support sales and market growth
  • Supports management and corporate marketing in identifying key market trends and business opportunities; Designs programs and processes to capture the values of these opportunities
  • Collaborates with LTD Business Units to develop and implement BU-specific strategies
  • Interfaces with vendors managing on-going programs
  • Minimum Bachelor’s degree in marketing or related field. Advanced degree in science or business a plus
  • 5 years of relevant marketing experience or equivalent with 2-3 years in biopharmaceutical industry in marketing, market research, sales, or similar positions
  • Working proficiency of Mandarin is a plus but not required; Attitude and drive will be most highly valued
  • Understanding of the Drug Discovery and Development processes, specifically preclinical phases that lead to IND; clinical phases that lead to NDA
  • Successful candidate must be a quick learner and a self-starter. He/she must have a proactive and can-do attitude, as well as intellectual curiosity to analyze and understand the nature of challenges and opportunities. He/she must be independent and yet a team player and be able to work well with different functions with different technical and cultural background
  • Successful candidate is expected to be one of the key links between field commercial operations and technical/marketing functions in China
  • Superb communication skill is crucial for the success of the incumbent. Candidate must be proficient in both oral and written communication skills. More importantly, the incumbent needs to develop the capability and sensitivity on when and how to communicate within the department and across BUs
  • Proficient in Oral & Written communication skills
  • Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook) as well as CRM systems and market intelligence and social network programs
44

Senior Field Marketing Business Partner Resume Examples & Samples

  • Work with Corporate Marketing, Sales and cross-organizational functions to create a strategic marketing plan of initiatives that are aligned with brand strategy, business plan objectives, and existing corporate programs
  • Develop and execute agreed upon marketing programs and sales tools; and creation of/or participation in RSA, Partner, and/or 3rd-party industry events
  • Management of in-territory Partner(s) co-op funding
  • Work with regional sales management to determine best practices for targeted and broad-base programs
  • Gather marketing data for marketing analysis of field programs and initiatives. Track trends and ROI. Maintain complete transparency by ensuring all field marketing programs and results are input into RSA’s CRM system appropriately/accurately and provide ongoing ROI reporting
  • Minimum 7 years of experience working in marketing, field marketing, or marketing sales programs
45

Manager, Americas Field Marketing Resume Examples & Samples

  • 7+ years in field marketing, channel marketing, demand generation, or digital marketing, preferably in a B2B environment
  • 5+ years experience executing demand generation campaigns
  • 5+ years working with channel partners
  • 3+ years managing digital marketing programs including content marketing, inbound marketing, social media, and paid media
  • Knowledge of data management or data backup & recovery market a plus but not required
  • Knowledge of enterprise software or IT market a plus but not required
  • Knowledge of healthcare market a plus but not required
  • Knowledge of Salesforce.com a plus
  • Knowledge of Eloqua or other marketing automation platforms a plus
46

Field Marketing Rep-north Florida Resume Examples & Samples

  • Oversees a territory of 20-30 doors from various channels, with efforts distributed across out brands
  • Educates retail employees about merchandising standards, products, selling skills, and other initiatives set by the Training Manager
  • Supports key store events, ensuring store staff is properly trained and prepared for activations
  • Assists with seasonal floor sets, window fronts, and other merchandising needs as requested by Sales Reps
  • Creates opportunities for consumers to connect with our brands, such as demos, clinics, and other events
  • Creates quality event recaps that drive learning and best practices among cross-functional teams
  • Manages business and personal calendars, travel, and expenses
  • Assists with creating visual merchandising guidelines as requested by Sales Reps in their territory
  • Have a 4-year degree in Business-related, Apparely Merchandising, and/or Apparel Design field
  • Confidence in using Microsoft Office programs is required. Adobe Creative Suite experience is a plus
  • Demonstrates strong written and verbal communication skills, public speaking is part of the role!
  • Must have a valid drivers license and auto insurance, must own reliable transportation
47

Field Marketing Rep-south Florida Resume Examples & Samples

  • Retail Activities - 60% of time
  • Creates unique training opportunities for shop employees such as clinics and product demos
  • Supports and amplifies Sales Rep activations; assist in creating and driving new experiences for consumers
  • Attends regional trade shows and sales meetings as requested by Training Manager
  • Submits visit recaps to provide shop intelligence, competitive analysis, and product feedback to leadership
  • In lieu of a degree, 3+ years of experience in any of the about would be considered
  • Must be able to remain self-motivated and work effectively in an unsupervised setting
48

Director of Field Marketing Resume Examples & Samples

  • Proven ability to build, implement and measure a marketing strategy specific to a market, its segments and audience
  • Ability to maintain high motivation in sales force organization
  • Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the BG marketing teams
  • Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets
  • Ability to collect and synthesize local market trends into actionable input for the sales force
  • Ability to understand complex customers, segments and markets
  • Effective team leader with a successful track record of working across organizations and developing and leading cross functional teams
  • Proven business acumen and judgment, with successful track record of making difficult and competent decisions
  • Excellent communication skills, polished presentation skills, and good interpersonal and influence skills
  • Proven ability to drive organizational and market change
  • Downstream Marketing experience
  • Desire: experience in solution based selling for medical or high-tech product solutions; Prefer some exposure to MR Modality
  • Corporate and/or Strategic selling experience
  • 10+ years in marketing, sales, sales support, or related field experience
  • Strong management and influence skills
49

Director, Field Marketing Resume Examples & Samples

  • Oversee a team of field representatives and chef presenters
  • Develop and ensure execution on territory-specific marketing plans for the field representatives and chef presenters
  • Develop relationships with industry associations as well as culinary competition organizations in order to build Kendall’s awareness
  • Assess, monitor, evaluate and coach around field representatives’ performance
  • Communicate effectively with a wide range of internal and external constituents about the performance and activities of the field representatives
  • Must have at least five years of successful sales or territory management experience in the higher education industry; At least two years of demonstrated achievement in a management capacity
  • Travel up to 50% is required
50

Account Based Marketing & Field Marketing Director Resume Examples & Samples

  • Develop organizations capabilities to ensure consistent and effective processes utilizing marketing & ABM toolkits to support growth in existing accounts and refining tactics based on account level insights (goals & people), needs & preferences for large accounts
  • Act as primary operational liaison between sales and marketing organizations for region, including regular participation in sales team calls, in-person meetings and planning sessions
  • Own communication on field sales and marketing, outlining and articulating requirements for success to marketing and other relevant departments
  • Collaborate with Product/Industry Marketing and the Demand Gen COE to develop effective field marketing strategies for the region
  • Identify internal and external resources for use with strategic account marketing execution
  • 5+ years’ experience in software or high tech marketing, sales enablement, sales management. ideally in named or strategic account model
  • Proven ability to develop strategy and deliver results
  • Travel up to 50%
  • Hands-on experience developing and deploying processes, tools, and metrics to drive accountability, transparency, and results
  • Experience with Salesforce.com, Marketo
51

Director, West & Central Field Marketing Resume Examples & Samples

  • 15+ years of experience in managing direct and virtual teams and large budgets
  • Proven track record of delivering innovative, integrated marketing plans that drive demand and awareness for a large portfolio of solutions
  • Excellent leader, collaborator, and people manager
  • Demonstrated background with sales alignment and corporate and GEO marketing alignment
  • Strong knowledge of IT, Cloud, and Enterprise Software and Services
  • Past measureable effectiveness of driving business to and through Direct Sales and GTM Partners
  • Position based in Sunnyvale, CA, but may consider other locations
  • Bachelors Degree in Business/Marketing/Technical required. MBA/Masters Degree preferred
  • Additional credentials in Digital Marketing and/or Sales would be a plus
52

Director, Field Marketing Resume Examples & Samples

  • Inform the development of marketing platforms
  • Support enterprise initiatives and ensure local relevance, feasibility and potential for strong results
  • Lead the implementation, communicate with stakeholders, and be accountable for results
  • Coach and mentor OpCo Marketing Managers
  • Educate, train and engage market sales team in support of sales objectives
  • 10 years of exempt-level Sysco marketing experience; OR a Bachelor’s degree with major or emphasis in marketing or a closely related field and at least 10 years of experience participating in the design, development and execution of marketing strategies and tactics
  • Must possess a valid Driver’s License, provide proof of liability coverage meeting Company standards and complete a Sysco approved defensive driving program
  • Influence across different levels inside and outside the organization
  • Operate under pressure and tight deadlines
  • Make sound, independent decisions
  • Self-directed and highly motivated
53

Director of Field Marketing Resume Examples & Samples

  • Drives changes that result in profitable incremental business growth for Business Dining
  • Leads national field marketing team to translate marketing programs and initiatives into regional implementation. Responsible for consistency of program implementation with a strategic focus on priority accounts, defined as accounts with greatest volume, revenue opportunity or risk
  • Partners with cross-functional team (Finance, Marketing Development, Operations, and Human Resources) to achieve goals
  • Creates an overall marketing plan and coordinates account growth plans for client accounts to achieve desired revenue and profit outcomes for ARAMARK and client
  • Surfaces developed initiatives/best practices for potential national scalable solutions
  • Ensures programs have a solid business case and a positive return on investment
  • Leads revenue-building initiatives: increases market penetration and revenue in multiple channels; assures recommended pricing; follows established guidelines for profitability
  • Communicates trends and keeps the customer top of mind in strategies, programs, and implementation
  • Ensures that each field marketing team member is proactively engaged with operations (RVP, VPO, District Manager and Front Line Managers) as the marketing expert
  • Interacts on-site with marketing managers and field operations on a regular basis, providing personal guidance and leadership
  • Encourages cross-region and cross-function collaboration
  • Partners with Directors of Business Development / Director of Strategic Development and regional operations to provide overall marketing program strategy and coordinates marketing plan for new client and account retention activities
  • Supports marketing programs for opening of new accounts
  • Communicates all ARAMARK national & strategies, brand programs, and processes to operations
  • *** Strong Internal Candidate Identified******
  • College degree (or work experience equivalent) with master’s degree preferred. Minimum of 7 years of progressively responsible marketing experience, with record of measurable success and effective performance
  • Experience managing and cultivating a team
  • Food service, advertising and/or services marketing experience desirable
54

Field Marketing Rep Resume Examples & Samples

  • Seeks opportunities to increase the growth of business with the assigned accounts/communities and takes appropriate action. Identifies potential referral sources and appropriately cultivates them. Maintains effective relationships with existing referral sources. Meets volume/admission targets for each product line
  • Keeps accurate contact reports and marketing information on referral sources. Tracks, analyzes, and reports referral and procedure activity by referral source. Reports activity to supervisor on a weekly basis and updates/maintains contact management software associated with this business line, as applicable
  • Maintains on-going relationship(s) with physicians(s) / physician office staff and other patient referral sources for the purpose of resolving any and all problems identified during the sales call process and to develop and maintain product knowledge. Represents the company and the program(s) in a positive and professional manner
  • Identifies, supports and participates in community activities which promote community awareness of the assigned and related healthcare programs through various venues, including health fairs, public speaking, health promotion clinics and other activities, as indicated
  • Partners with other departments to develop tools for marketing and business building, e.g., brochures/fact sheets, script pads, informational packets and fliers for awareness campaigns. Suggests new programs with potential for financial viability. May order promotional material, collaterals and supplies necessary to achieve desired results
55

Field Marketing Executive UK Resume Examples & Samples

  • Must be high energy, passionate and have a positive “can do” attitude
  • Self-starter – must be able to take on responsibility and manage own time
  • Energetic and capable of participating in a very fast paced environment and prepared to get stuck in
  • Respond well under pressure
  • Exceptional written and verbal communicator with all levels of audience
  • Ability to manage multiple projects simultaneously with keen attention to detail
  • Experience with Marketo, Salesforce or other equivalent systems and direct marketing
56

Director, ABM & Field Marketing Resume Examples & Samples

  • Drive the methodology and development of collaborative, unique ABM plans for anchor/large accts that support sales account growth plans and goals (Upsell/Cross-Sell)
  • Translate sales objectives (both opportunity and relationship-based) into objectives and project plans for marketing support
  • Provide data and insights on strategic accounts, as well as contacts within these accounts
  • Develop a deep understanding of the business
  • Critical to success will be strong collaborative skills; ability to facilitate cross-functionally with results, resourceful deployment competency, and a relentless focus on urgency in execution
  • Bachelor’s Degree from an accredited university or college; Master’s degree/MBA preferred
  • 5+ years Sales/Commercial Domain Expertise with a broad-based understanding of the markets and customers served by industrial automation, manufacturing and infrastructure solutions
  • Proven influential practices and execution cross-functionally to achieve shared objectives & goals
  • Ability to leverage data and insights in the development of marketing plans
  • Proven social execution & engagement (appropriate, effective use of common technologies
  • Strong business acumen including experience working in a B2B environment
57

Head of Field Marketing for Korea & Taiwan Cluster Resume Examples & Samples

  • The Field Marketing Leader must be an ambassador of Marketing Transformation across the organization to secure the collaboration of other functions to maximize ROI of projects
  • Work in collaboration with internal sales team and product offer managers to develop holistic marketing communication strategy that is well aligned to the core business strategy and overall brand strategy
  • Drive continuous improvement by taking a methodical and data-driven approach while ensuring closed loop marketing system and processes to facilitate post campaign analysis and global process compliancy
  • Contribute to defining country requirements that support the rollout of new Corporate or Regional Initiatives and optimize SE Marketing investments
  • Participates in annual marketing planning, quarterly marketing reviews, provide analyses and interpretations of campaign data and market insights to identify key drivers for improvement across a broad range of marketing areas
  • Manage a team of Field Marketing Specialists to deliver against marketing Key Performance Indicators
  • Create a team environment that promotes agility and scalability thru a shift from traditional to digital marketing and continuous learning from new approaches
58

Mgr Field Marketing Resume Examples & Samples

  • Establish Field Marketing as a strategic consultant and marketing resource for the region
  • Work with Sales Management and Business Development teams to identify and create regional and customer/prospect specific marketing programs that will effectively drive acquisitions, sales, and profit
  • Serve as the “voice of the customer” at all times by understanding their needs and concerns and communicating those to Sales and Corporate teams
  • Strategize and create marketing initiatives that support the continued growth of eCommerce offerings, full product category and services adoption, customer implementations, and program compliance
  • Ensure that centrally-developed marketing programs are meeting customer, Sales force, and Business Development needs and driving sales and customer acquisition
  • Communicate customer and Sales feedback to Corporate Marketing for the purpose of improving future programs
  • Educate Sales organization on all corporate and regional marketing initiatives and tools that will enhance their ability to achieve annual Staples Business Advantage sales objectives
  • Present marketing plans, and participate in business reviews with customers and prospects
  • Set priorities and expected deliverables to achieve these goals
  • Measure results and report on marketing campaigns and activities of the team
  • Mentor, manage and develop 2-3 Field Marketing Consultants
  • Manage regional budget for customer events and other expenses
  • 5-7 years Marketing or Sales experience, preferably B2B
  • Management experience with small teams of direct reports
  • Proven ability to work with Senior Management
  • Must be able to work in a dynamic, fast-paced environment
  • Must have exceptional presentation and written skills
  • Excellent analytical and communication skills required
  • Ability to manage multiple projects/deadlines simultaneously and independently
  • Strong organizational skills and attention to detail, highly motivated
  • Willingness to travel 30% of time to cover geography of assigned sales region
  • Bachelor’s Degree preferably in Marketing
  • Proficiency in MS Office required ; MS Access and other desktop software a plus
59

Mgr Field Marketing Resume Examples & Samples

  • Minimum of 5-8 years of Marketing experience
  • Experience supporting Sales from a Marketing perspective
  • Proven ability to collaborate, develop and institute measurable marketing strategies in conjunction with all Senior Management levels
  • Proficiency in MS Office
  • Willingness to travel up to 30% of the time to cover geography of assigned sales region
  • Previous experience in a Marketing capacity supporting Sales of Product Categories such as Print, Technology, Furniture or Facilities
  • Digital or Email Marketing experience
  • MS Access and other desktop software
  • Experience managing multiple projects/deadlines simultaneously and independently
60

Field Marketing & Digital Director Resume Examples & Samples

  • Provide value-added input into concept development, budgeting, implementation and performance measurement for all UKI marketing programmes
  • Prioritise and execute joint marketing and communications with the highest priority clients that have been identified in the vertical business strategy and sales plans
  • Work closely with the Cognizant Digital Works (CDW) leadership to understand, evaluate and carve out Digital campaigns
  • Provide marketing counsel to UK leadership
  • Advise sales teams on ways to leverage and promote an integrated marketing & sales function
  • Act as the resident marketing focal point
  • Drive innovation, strategic thinking and be a leader in advancing marketing techniques and approaches in line with the Digital outlook with the end consumer in mind
  • Develop a localised content
  • Manage agency and contractor resources and third party service providers
  • Define and track metrics to assess effectiveness of all Field Marketing programmes and initiatives
  • Experience in professional services B2B marketing and business development within across industries and specifically around Digital
  • Prior experience in the industry Cognizant serves is vital
  • Strong business acumen and knowledge of Cognizant’s area of business and overall business strategy
  • Global perspective and understanding of business marketplace
  • Prior experience with Salesforce and marketing automation tools
  • Passion for thought-through and well-executed deliverables in support of Cognizant business strategy
  • Negotiation, mediation and conflict management skills to resolve complex or disputed issues
  • Ability to develop and apply creative, workable solutions to project-related issues
  • Ability to work autonomously and independently
61

Field Marketing Associate Director Resume Examples & Samples

  • Market & Client Development – manage and deliver a number of Client Centric Marketing (CCM) campaigns and develop underpenetrated markets across the UK&I
  • Lead Generation – build a local lead management process from creation, validation, qualification to follow-up to build a substantial and active deal pipeline
  • Sales Support – work with the Client Partners and Sales Leads on securing the major “Must Win Deals” in the Public Sector and Energy, Utilities, Manufacturing and Logistics in the UKI region. During the RFP processes, develop competitively differentiated win strategies and bring the best of Cognizant to the proposal process
  • Provide value-added input into concept development, budgeting, implementation and performance measurement for all Public Sector and Energy, Utilities, Manufacturing and
  • Experience in professional services B2B marketing and business development within Public Sector industry
  • Deep and proven understanding of the consulting, technology and outsourcing industries, both within the UK and internationally
  • General Field Marketing Knowledge and Skill Requirements
  • Thorough understanding and skills in strategic Field Marketing and deep industry expertise is vital
  • Thorough understanding and ability to apply marketing concepts, branding and message development skills and drive innovation within marketing
  • Promote collaboration while possessing strong project management skills – using project management tools
  • Able to influence executives within Marketing through relationship building and executive-level presence
  • Leadership skills — supervision, mentoring and managing Cognizant specialists/analysts and contractors
  • Ability to manage projects under tight deadlines
62

Director of Digital Field Marketing Resume Examples & Samples

  • Ability to work independently and manage a team
  • Demonstrated ability to develop and implement successful digital and distribution strategies
  • Demonstrated ability to develop and maintain relationships across all levels of the organization
  • Able to effectively prioritize tasks for multiple stakeholders
  • Capable of listening and counselling stakeholders on the best approach, including what non-value efforts to drop
  • Possess an understanding of revenue management
  • Strong problem solving and decision making skills
  • Ability to analyze data and draw meaningful conclusions
63

Seating Field Marketing, Dach Resume Examples & Samples

  • Work with the local Steelcase and Dealer sales teams (VP’s, sales directors and sales) to be a true Seating / Worktools product and application partner (Steelcase and Coalesse brands), being in charge of defining an annual marketing plan with specific actions to develop the business in the region
  • Plan and execute demand generation activities (seminars, conferences, email, direct mail, webinars, etc.)
  • Support Customer “Play to Win” strategies positioning the right product offering, leveraging product knowledge and profitability, competition understanding, or deeper central product marketing expertise
  • Become an expert in wellbeing and to effectively present message to key audience
  • Participate in regional “Must Win” discussion and lead required product and application actions steps to ensure high percentage win rates
  • Generate market insights and business intelligence. By being local, marketing specialists are the voice of the market: trends and local needs, competition characteristics, key audiences (A&D, dealers, consultants), product needs, price points, sales tactics, legal aspects, etc
  • Be the voice of marketing to the market: reach our sales organization and dealers, be the relay or initiator of promotional and launch programs to reach regional sales goals
  • Work closely with regional leadership and Brand Com team to ensure that product categories are leveraged in local initiatives
  • Lead customer facing activities like sales presentations, mock up presentations
  • Maintain product and application knowledge in the sales and dealer organization by providing training or leveraging central resources
  • Influence margin and pricing discussions within the market to increase overall product margins (Long Term)
  • Improve culling implementations in your markets to speed customer transition and limit market disruption
  • Influence discussions around Customize solutions to ensure marketing priorities are taken into account and standard solutions are used as often as possible
  • Participate in Dealer planning / business plan discussion to influence strategies and have action plans and lead the discussion
  • Customer oriented, natural sense of urgency
  • Capacity to adapt your speech / expertise to large audience (ergonomist, health & safety, Architects &Designers, influencers, users)
  • Strong team player, experienced in bringing people together to solve challenging issues Successful teamwork experience(s)
  • Highly effective at consensus building and negotiation
  • Ability to manage multiple demands and activities
  • Ability to work well under pressure and stress, energized by challenges
  • Good understanding of long sales cycles and complex solutions selling process, and passion for winning with sales
  • Excellent oral and written communication skills for interaction with multiple functions and levels within the organization as well as for group or customer presentations
  • German is the working language, additional language skills will be highly appreciated
  • Bachelor, in Business administration / marketing / commerce
  • Extensive working experience in sales or marketing
  • Previous experience in working international environments will be a plus, working with remote project team members and distributed management, preferably in the office furniture industry
  • Experience in product launch activities
  • Experience in developing pricing strategies, both in terms of market price positioning, and in terms of sales opportunity strategy
  • Working knowledge on seating product ranges, and strong insights on ergonomics and well-being at work
64

Seating Field Marketing, Dach Resume Examples & Samples

  • Work with the local Steelcase and Dealer sales teams (VP’s, sales directors and sales) to be a true Seating / Worktools product and application partner (Steelcase and coalesse brands), being in charge of defining an annual marketing plan with specific actions to develop the business in the region
  • Plan and execute demand generation activities (seminars, conferences, email, direct mail, webinars, etc)
  • Minimum 5 years of sales or marketing experience
65

Manager, Field Marketing Resume Examples & Samples

  • Collaborate with the Product and Program teams to design and implement regional field plans that deliver tangible and measurable value and growth for the NORAM and LATAM business
  • Actively guide regional program development, ensuring sales management is kept apprised of evolving marketing strategies and plans, and proactively driving alignment through regional and corporate organization
  • Lead successful execution of regional programs in accordance with agreed objectives, positioning and messaging
  • Collaborate with the field and subject matter experts to pilot and deploy account based marketing techniques and plans; Apply learnings to build an ABM program for strategic accounts to drive growth
  • Work with various associations and other member-based organizations to develop and implement joint/co-branded marketing programs/promotions to increase awareness and usage of AspenTech solutions
  • Manage all lifecycle elements of regional programs (list builds, creation and concepts for program designs) and collaborate with Marketing Operations to ensure all operational elements of program are in place (content, messaging, technology, web, etc.)
  • Responsible for creating, tracking and managing program budget
  • Working closely and in collaboration with Marketing Communications team, project manage miscellaneous initiatives at our Global Conference and Sales Meetings
  • Manage and measure performance of staff
  • Bachelor's Degree in Marketing, Business, or related field
  • 8-10 years of experience in high-tech sales and marketing
  • Proven success in partnering with field, product/industry marketing, programs, operations, business consultants and partner managers to deliver programs that generate sales leads and improve company industry position within market
  • Successfully communicate and deliver corporate and field initiatives across region - guiding localization and specialization efforts based on market data, field sales goals and unique regional challenges
  • Ability to execute campaigns across a broad range of tactics including events, webinars and social media
  • Demonstrated success in managing cross functional teams
  • Ability to effectively multitask and manage several initiatives at once
  • Proven success in managing budgets
66

Senior Manager, Field Marketing Resume Examples & Samples

  • Hires, trains, develops and creates a positive work environment that stimulates marketing creativity and fosters a strong team environment for staff members
  • Partners with senior Sales leaders and senior marketing leaders to help set the long term strategy for the organization
  • Provides feedback to Corporate resources about what is working and not working with the marketing efforts that reach the field
  • Provides recommendations about budget and revenue opportunities. May participate in annual budget planning process in conjunction with Sales leadership and Corporate Marketing leadership
  • 7-10 years of Ad Sales Marketing experience is required
  • 3-5 years of previous experience managing other employees is preferred
  • Advanced knowledge of Cable Television, digital products and advanced advertising products is required
67

Field Marketing Director Resume Examples & Samples

  • Bachelor’s degree in Marketing, Communications or related field is strongly preferred
  • Minimum of 10 years of multi-channel marketing experience in a medium/large professional services company
  • Four (4) years of successful supervisory experience at a Management/Director level
  • Highly organized, able to multi-task, and work under pressure
  • Detail-oriented with the ability to manage projects from inception through execution, including demonstrated success in conceptualizing new programs and tracking progress of projects to completion
  • Solid public speaking and communication skills, oral and written
  • Strong budget management skills required
  • Select, supervise and develop Field Marketing Managers who are well skilled to deliver upon their responsibilities to support the local real estate operating company marketing needs
  • Provide networking, learning and growth opportunities that further team skillset and capabilities
  • Interact with local real estate company presidents and regional senior leadership remotely and in person to identify, understand, and champion their local and group marketing needs
  • Leverage experience with new and social media, online, public speaking of high profile presentations, and traditional advertising – including contract negotiations and procurement to support the local real estate company marketing plan
  • Deploy polished public speaking skills and deliver compelling and professional presentations
  • Generate creative briefs
  • Represent assigned group of companies on significant project work teams where local input, perspective and knowledge are required, and then coordinate and deploy appropriate beta testing strategy into the companies
  • Create and deliver presentations to group marketing team, local and group leadership, and appropriate top real estate agent groups that focus on new and existing real estate agent value proposition programs and opportunities
  • Ensure the assigned local operating companies are effective leveraging available national creative, product and strategy marketing resources
  • Enforce national design standards and work to alleviate non approved creative approaches in a measured but effective manner
  • Serve as group marketing representative in competitive merger and acquisition situations, coordinating local, regional and national resources as necessary pre and post close
  • Guide local field marketing managers in annual financial planning and well as scheduled budget reviews throughout the year
  • Review the local annual marketing plan for each assigned company as produced by local field marketing manager and provide input suggestions and strategic ideas with respect to fulfilling the needs and requests of the local company leadership within a consistent agent value proposition environment
  • Handle other assignments as delegated
68

Senior Director Field Marketing Resume Examples & Samples

  • Lead global go-to-market for Analytics. Manage and grow the Analytics Product Marketing team
  • Evangelize and be a spokesperson for Analytics solutions to create a “buzz” in the marketplace and drive higher value to customers and the business
  • Identify customer needs, key personas, market trends/competitive landscape and build differentiated positioning and messaging for TIBCO
  • Improve brand awareness by supporting analyst relations and PR activities
  • Define marketing plans and build marketing content in the form of messaging guides, presentations, solution briefs, articles, press releases, blog posts, digital assets in close collaboration with Campaigns and Digital teams
  • Lead the development of sales training materials, and train global field and inside sales organizations
  • Plan and execute new product launch activities using effective tools and techniques to maximize market penetration and sales impact
  • Build content for Web, Community and Social Media properties
  • 10+ years of work experience with 5+ years of experience in Product Marketing or related roles
  • 3+ years of experience in people management roles in a corporate environment
  • Strong understanding of the Analytics market
  • Possesses superior strategic mindset. Applies a structured approach to defining, communicating and solving strategic problems and opportunities
  • Displays poise and polish; has executive presence and superior communication and listening skills
  • Operates effectively in a changing environment and as a change agent; Takes calculated risks to achieve business objectives
  • Strong interpersonal and teaming skills and the ability to foster cross-functional teamwork and collaboration
  • Demonstrated bias for action and driving results
  • B.A./B.S in Marketing or related field
  • M.B.A. (or equivalent in related work experience)
  • We like to keep our work environment fun - a strong sense of humor is highly desired!
69

Director, Field Marketing Resume Examples & Samples

  • Leads a team of field based marketing professionals who are responsible for the following
  • Bachelor’s degree in marketing, communications, media or related field is required. An MBA in Marketing or a related discipline is desired
  • 10-12 years of Ad Sales Marketing experience is required
  • 5 plus years of previous experience managing other employees is preferred
  • Expert understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions
  • Outstanding verbal, written and interpersonal communications is critical
70

Manager, Field Marketing Resume Examples & Samples

  • Build and execute marketing plans that integrate regional/market-specific requirements with broader national marketing initiatives; directly support sales pipeline and revenue goals
  • Serve as the point-person for recommending and developing specific marketing programs, content and tools based on perceived and identified sales needs; develop and repurpose relevant marketing content in support of sales managers and field teams as needed
  • Use qualitative and quantitative measures to assess regional and market-specific opportunities for marketing to support in lead gen and sales pipeline development; activities may include regional events, customer references, personalized campaigns, high-end proposals or briefing documents
  • Create sales-stage focused content that can be customized / personalized by sales team members in support of their activities and goals
  • Develop thought leadership, tools, and collateral to support sales process and outcomes
  • Build and maintain ongoing communications with sales leaders, field teams and account teams
  • Work across the marketing team to integrate field priorities
  • 5-10 years tech/financial service marketing experience, field marketing, sales support or related areas preferred; B2B required
  • Proven success developing sales-driven programs to accelerate results; field marketing, sales enablement or equivalent expertise in a B2B organization (FS preferred)
  • Track record of creating business development-focused marketing programs and Relationship Manager supporting activities (prospect vs client differentiation)
  • Experience/knowledge of Salesforce (Marketo is nice but less of a must have)
  • Ability to organize a plan (national, regional, sales roles specific) and sell it to stakeholders (head of sales, sales leaders, key sales influencers)
  • Experience with and comfortable in working with geographically dispersed colleagues
  • Excellent interpersonal and communication skills (verbal and written)
71

Senior Field Marketing Resume Examples & Samples

  • Collaborate across markets and business groups to leverage market solutions
  • Define and execute channel strategies for radiology solutions offerings
  • Shape and develop markets
  • Serve as a local market subject matter expert on the customer needs, value proposition and offering for Radiology Solutions, including maintaining a comprehensive understanding of Philips Radiology Solutions product, services, adjacencies and 3rd party partner portfolios
  • Drive Business-Market Combination (BMC) business planning, in coordination with finance, sales, service, and BIU functions
  • Support Product Managers (PMs) in setting and adjusting local prices to maximize value capture
  • Implement and execute Market-to-Order processes, systems and communications to clear a path for order entry
72

Director, Field Marketing Eura & Mena Resume Examples & Samples

  • Collaborate with the Product and Program teams to design and implement regional field plans that deliver tangible and measurable value and growth for the EURA and MENA business
  • Actively guide regional program development, ensuring sales management is kept apprised of evolving marketing strategies and plans, and proactively driving alignment through regional and corporate organizations
  • Lead successful execution of regional programs in accordance with agreed objectives, positioning and messagin
  • Identify, plan, execute and track a variety of regional programs including AspenTech-hosted events, AspenTech-sponsored forums/tradeshows, user group meetings and regional seminars held in region
  • Coordinate all aspects of each event or activity - from venue to agenda and driving participation and follow up
  • Evaluate the effectiveness of programs in collaboration with Marketing Operations
  • Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals and generate learnings for improvement
  • Working closely and in collaboration with Marketing Communications team, project manage initiatives at our Global Conference and Sales Meetings
  • Interact with third party vendors as appropriate
  • Work cross effectively with different business units (sales, industry marketing, product management, operations, finance, etc.) to achieve business objectives
  • Position requires 25% travel
  • Wealth of experience in high-tech sales and marketing
  • Proven success in partnering with field sales, product/industry marketing, programs, operations, business consultants and partner managers to deliver programs that generate sales leads and improve company industry position within market
  • Deep knowledge of programs management, campaigns, digital lead-generation
  • Demonstrable knowledge of technical markets including software marketing
  • Russian language would be a 'nice to have'
73

Field Marketing Hub Lead Resume Examples & Samples

  • Work with Design on event website, Save the Date, Invitation and any other design related materials required
  • Partner closely with the NA GMM team to understand their business needs
  • Provide marketing support to NA GMM team in the form of
  • Requires fine-tuned people skills needed to manage multiple, demanding stakeholders, drive their objectives, and push back diplomatically when needed
  • Ability to run large scale events with 200+ people in attendance
74

Field Marketing Bdm-fmcg Resume Examples & Samples

  • At least 5 years experience in a sales or business development role
  • Knowledge of the Field Marketing agency environment is essential
  • Significant and successful track-record of generating business leads and converting those to sales revenue & profit
  • Create, contribute to, and action business development strategies and plans
  • Experience as a key negotiator in a customer facing role
  • A track record or writing RFP responses
  • A high level of financial awareness & commercial acumen
  • Energy and drive with a strong action and results orientation
  • Excellent communicator across all mediums/channels
  • Team player with the ability to work across the organisation to deliver results
  • A strong attention to detail
  • Efficient and organised working style
  • Professional attitude at all times and particularly with external clients
  • Ability to work autonomously and drive their own agenda
  • A keen eye for opportunity and an ability to turn it into business
  • Displays and promotes a drive for results and ‘can do’ approach
75

Field Marketing Associate Resume Examples & Samples

  • Support the developed field marketing plans and execute in a highly collaborative, fast-paced environment
  • Focus is on Global regions and all industries (Financial, Retail, & Hospitality) we serve in a field marketing support function
  • Help design innovative programs to enable sales to engage customers in conversations about our solutions that solve real business problems
  • Support the Development of compelling events for our customers and prospects that identify, execute, and generate leads from field marketing activities
  • Develop a deep understanding of the industries we serve and the customers who use our products
  • Identify relevant conferences and trade shows and digital outlets that support branded events
  • Work with corporate services to execute events, including on-site promotions, collateral, and speaking engagements
  • Track and report on the ROI of each event as well as the calendar in its entirety
  • Work closely with sales reps to ensure optimal coverage at each event
  • Work closely with Business Development to qualify leads and transition them to reps
  • Generate insights from each execution so that we iteratively improve our performance
  • Collaborate with the integrated marketing, solutions marketing and sales teams on developing field marketing materials
  • Support the sales organization on account based marketing activities and named account meetings
  • Manage projects across Sales, Marketing, and Operations teams in service to driving marketing campaign success
  • Partner with Finance to assist in managing the Field Marketing budget and help field marketers with the vendor invoice & PO process
  • Develop and manage operational review cadence across Solutions, Integrated, and Field Marketing teams to review programs and results
  • Proven project management skillset
  • Tools skillset should include QuickBase, Access, SharPoint or other like software, Data Visualization tools (Domo, PowerBI, PowerPoint, etc.), Excel, and Project Management packages
  • Flexibility to work across time zones with global teams
76

Field Marketing Rep-mid Atlantic Resume Examples & Samples

  • Responsible for the merchandising standards of accounts; drives results, communicates issues to leadership
  • Monitors and helps coach the performance of any third party merchandisers in their territory
  • Marketplace Activities - 30% of time
  • Identifies local market influencers; establishes relationships, creates ambassadors who support our brands
  • Administrative Duties - 10% of time
  • Be stoked and have a passion for board riding culture! Our team "lives the brand" in their daily lives
77

Manager, Field Marketing Resume Examples & Samples

  • A minimum of 7-10 years of corporate marketing and advertising or equivalent experience in a related field
  • Strong computer skills including Excel, Word, PowerPoint and other programs required to complete job duties (e.g. Workgroups DaVinci)
  • Excellent communication skills, both verbal and written and presentation skills
78

Senior Director, Field Marketing, APJ Resume Examples & Samples

  • Align APJ Marketing strategy, tactics and operations with Global Marketing strategy
  • Interface with SVP Sales APJ to ensure APJ business needs are addressed appropriately as well as individual Country Managers around the region
  • Build infrastructure to drive demand and an integrated sales funnel for lead generation across APJ
  • Use your APJ knowledge, direct and execute programs to increase awareness and generate demand for INFA products and services
  • Successfully delivering strategic marketing within an international organisation
  • Successfully taken corporate strategy and executed against it - ensuring cultural compatibility
  • Worked successfully with marketing staff across different countries and business units, taking into account cultural differences
  • Managing and overseeing a APJ wide marketing team
  • Overseeing the execution of local Marketing programs, events and partner activity
  • Overseeing the execution of the tactical and operational aspects of the Marketing strategy
  • 10+ years of relevant work experience in marketing, marketing communications for digital/high-technology companies/products
  • Able to thrive in a matrix organization, leveraging and influencing others to achieve objectives
  • Be a collaborative team player, effectively interacting with employees, partners and customers at all levels within the organisation
  • Strong written and verbal communication skills and can be equally effective in both formal and informal settings with senior executives, peers and business partners
  • Achieves goals successfully; focuses on winning in the marketplace; impacts the bottom-line; constantly challenges self and others to deliver results; acts with a sense of urgency and seizes opportunities when they arise
  • Marketing experience with high tech company/product/service is a must
  • Strong background in managing lead-generation programs
  • Experience in managing multi-country marketing teams across the Asia Pacific market
  • Proven track record in creating innovative and targeted marketing programs that generate results
  • Self-starter with an ability to drive to results
  • Makes effective, reliable, and at times, tough decisions quickly based upon analysis, wisdom, experience, and judgment
  • Bachelor degree in marketing, business, engineering, or relevant field of study
  • Accomplished range of skills from high level strategic thinking to creative and detailed execution
  • Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion
  • Must possess strong business acumen, keen business analysis skills and strong direct marketing experience
79

Field Marketing Associate Resume Examples & Samples

  • 2 + years of experience in an Inside Sales, Sales, Sales Support and/or Marketing
  • Excellent communication/interpersonal and presentation skills
  • Experience in the technology industry
80

Director, Partner Field Marketing Resume Examples & Samples

  • Lead and drive field execution across all partner Route to Markets
  • Accountability for alignment across partner sales leadership and partner field marketing support
  • Create and drive partner marketing strategy to enable VMware’s efforts to build a highly effectively partner ecosystem
  • Own and drive the development funds strategy, planning and execution for the Americas
  • Drive ongoing communications with our Americas Partner Organization and partners
  • Market partner initiative and programs
  • Requirements for partner events
  • Demand and lead generation strategy and leverage our key partner ecosystem that serve our customer segments
  • Solution Launches (product, program, services)
  • Continually assess Partner/Field needs and requirements to build new marketing programs
  • Set goals, guidelines, and success metrics
  • Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners
  • Work closely with the cross functional marketing team to leverage and create sales and marketing collateral and tools that enable our partners to successfully market VMware’s products and generate new pipeline and sales acceleration opportunities with our customer
  • Build and lead a world class partner marketing team
  • Innovate, take risks and drive new ways to connect with our partners, sales and our ecosystem partners that will accelerate growth and profitability
  • Evangelize and champion our Partner/Channel vision, mission, purpose and needs within VMware
  • Proven track record managing successful, creative, and scalable marketing programs at high growth companies
  • Passion for partners and field engagement
  • 81161BR
81

VP, s Field Marketing Resume Examples & Samples

  • Work closely with all Veeam’s North American teams and more specifically: field sales, inside sales, channel sales, and global alliances to set and execute upon the right marketing activities
  • Accountability and mapping to our Global Marketing teams to ensure a global marketing consistency of messaging, branding and go to market sales motions
  • Supervise and manage her/his field marketing managers, communications, channel and alliance marketing coordinators and Americas events team
  • Build relevant Enterprise marketing metrics and a set of programs to increase our brand awareness with CXOs in the widest possible range of Enterprise companies in North America
  • Create systems and processes to ensure timely and consistent communication of programs and campaigns to Veeam’s partners via the online portal, newsletters, e-mail and other vehicles as appropriate
  • Create and execute marketing strategies that facilitate the recruitment and enablement of new partners, and consequent growth in the number of net-new customers
  • Minimum twelve years’ experience in marketing for business-to-business software or technology companies. Experience with Data Center Infrastructure solutions or virtualization software is preferred
  • Person has worked extensively in the LATAM region distribution and channel marketing as well as lead generation
  • Operational competencies in driving the different marketing technics needed to develop sales in our 4 segments: Enterprise, Commercial, SMB and Cloud
  • A real experience in Enterprise Marketing with a proven record
  • Experience working successfully with alliance partners on shared go-to-market strategies that support relationship growth and mutual benefits
  • Successful track record of creating and managing programs to accelerate revenue growth through the channel via partner marketing incentives and programs
  • Proven abilities in strategic planning, program development/management, high-level relationship building, and spiff programs
  • Experience with (or oversight of) electronic marketing, social media, communications and events, including trade shows and user conferences
82

Field Marketing Professional Resume Examples & Samples

  • Collaborates with Sales Team and Sales Leaders on planning ensuring successful tradeshows and events
  • Coordinates planning, logistics and promotion of tradeshows and events
  • Provides Lead management and database support for all events
  • Tracks Leads and Budget by event
  • Proactively looks for spending efficiencies and provides suggestions on improvements
  • Ensures strategic content is included in promotional materials
  • Works closely with Product Line Leaders and Sales Team on changing priorities to maximize effectiveness of events throughout the year
  • Provides input on effectiveness of tradeshows and events and makes recommendations
  • A bachelor's degree in a Marketing, Business or related field
  • 3+ years’ experience in tradeshows and event marketing
  • Proficient in Microsoft Office and other computer skills including MS Project, MS Office, MS Outlook, and MS and Netscape Web Browsers, or equivalent
  • Ability to coordinate large events with multiple stakeholders
  • Willingness to travel to support tradeshows and events
  • Ability to multitask, prioritize, and deliver consistently excellent performance in an every changing environment
  • Tenacity, creativity and enthusiasm for new discovery and challenges
83

Director, Field Marketing Resume Examples & Samples

  • Create and drive field marketing strategy to enable VMware’s efforts to build a highly effectively customer ecosystem
  • Lead and drive field planning and execution across Enterprise and Commercial segments in NA
  • Accountability for alignment across sales leadership and territory field marketing support
  • Drive ongoing communications with our field and customers
  • Market customer initiative and programs
  • Requirements for customer events
  • Demand and lead generation strategy and leverage our key seller ecosystem that serve these customers
  • Promote and execute campaigns and programs
  • Light ABM for large enterprise accounts within region
  • Continually assess Customer/Field needs and requirements to build new marketing programs
  • Work with cross-functional teams to develop process and infrastructure
  • Design and implement measurements to quantify ROI from customer marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners in both Enterprise and Commercial
  • Work closely with the partner marketing team to leverage and create sales and marketing collateral and tools that enable our field and partners to successfully market VMware’s products and generate new pipeline and sales acceleration opportunities with our customer
  • Lead and manage a world class field marketing team
  • Innovate, take risks and drive new ways to connect with our customers, sales and our ecosystem partners that will accelerate growth and profitability
  • Evangelize and champion our Enterprise and Commercial vision, mission, purpose and needs within VMware
  • Requirements/ Personal Attributes/Interpersonal Skills
  • Strong written, verbal, analytical and interpersonal skills. High degree of comfort to in craft content for sales to utilize such as invitations or email
  • Ability to speak “Sales” as this role will need to engage and align with sales on a daily basis
  • Passion for customers and field engagement
  • Influence and negotiation skills
  • Excellent listening and responding skills, communication skills, strategic focus, executive presence, and customer empathy
  • Bachelor’s Degree (B.S./B.A.) required
84

DCG Channel Field Marketing Resume Examples & Samples

  • In-person presentation skills to small groups, including PowerPoint development
  • Copy-editing
  • Managing the development of print marketing materials, videos, web assets
  • Technology savvy
  • Marketing ROI tracking
  • Planning and executing of in-the-field regional campaigns, as well as capable of supporting centralized programs when needed
  • Capability to leverage centralized programs, tools, and assets to help local partners, and indirect sales team reach their overall revenue, and profitability targets
  • multiple openings*
85

Field Marketing Rep Resume Examples & Samples

  • Evaluates product presentation and makes appropriate retailer recommendations
  • Manages product assortment and makes recommendations for product (bin) additions
  • Manages to planogram to maximize sales
  • Manages product levels to ensure consumer demands are met at all points of retail distribution
  • Reviews key metrics with retailer on a consistent basis
  • Communicates organizational strategies, and best practices to retailers in order to maximize sales
86

Manager, Field Marketing Resume Examples & Samples

  • First responder to hotel questions about corporate marketing tools, programs, campaigns and brand standards
  • Share local marketing and brand best practices with hotels to help drive positive business results
  • Assist the brand teams with the communication of brand initiatives, brand standards and brand experiences applicable to Hyatt Place and Hyatt House hotels
  • Collaborate with Regional Sales, Operations and Revenue Management by providing marketing expertise, marketing tools and direction that support all Hyatt Place/Hyatt House hotel openings, renovations, and other initiatives designed to maximize business performance
  • Understand business needs and competition for Hyatt Place and Hyatt House hotels and help guide the development of local marketing objectives, strategies and tactics as requested by the ownership or hotel group
  • Assist hotels with developing marketing plans and budgets by providing recommendations based on market analysis, current performance metrics and best practices
  • Counsel hotels on managing Hyatt preferred marketing agencies and suppliers and provide assistance as needed
  • Primary fulfillment for corporate & field marketing related inquiries from hotel teams, franchise hotel operators and owners
  • Develop turnkey solutions that can be tested, refined and implemented to address key business needs for hotels
  • The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
  • 5+ years of relevant industry experience including 3+ years of marketing experience required
  • Previous marketing experience in hotels, lodging or travel industry strongly preferred
  • Experience with strategic marketing plan development and execution of business building, digital marketing tactics with demonstrable results and return on investment preferred
  • Superior Microsoft Office (PowerPoint, Excel, Word) skills, required
87

Director of Field Marketing West Resume Examples & Samples

  • Drive an effective marketing plan that supports bookings and pipeline goals, aligned to the AVP’s quarterly objectives
  • Lead a growing team of field marketers in Canada, PNW, Norcal, Socal and SW regions
  • Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketing
  • Build and maintain relationships with sales, channel, and alliance leaders
  • Develop deep understanding of target audience, customer behavior, partner landscape and compelling use cases in each region
88

Field Marketing Resume Examples & Samples

  • Support the revenue and pipeline goals of the region, aligned to the AVP quarterly objectives
  • Identify, plan, execute and track a variety of regional programs including AppDynamics’-hosted events, AppDynamics’-sponsored forums/tradeshows, user group meetings and regional EBC meetings held in field offices
  • Create and execute account-based marketing strategies within designed framework aligning to sales needs and goals
  • Contribute and verify content for rolling 90 day calendar of activities for the region
  • Arm sales teams with tailored templates, emails and copy to leverage in customer outreach
  • Ensure timely lead routing and follow up with local teams to track success metrics
  • Identify new opportunities to sponsor events that are aligned with brand values and sales priorities
89

Specialist Field Marketing Analyst Resume Examples & Samples

  • Develop collaborative marketing strategies and manage the GTM with partners & alliances along with APAC stakeholders to generate the business outcome
  • Collaborating with APAC stakeholders to establish marketing programs/ campaigns that are commercial segment oriented, mainly channel play, adopted by channel partners, or/and collaborating closely with channel partners & alliance partners and execute across APAC
  • Communicate with Corp counterpart and field marketing people to understand the needs for program roll-outs and provide recommendations and requirements to/from the business owners
  • Involve in prioritized sales and marketing programs development and roll-out across APAC
  • Provide marketing support including managing and liaising with agencies to produce creative and develop the lead gen programs for respective area
  • Track lead generation campaign status and results update
  • Maintain and nurture relationships with key partners & alliances
  • Support the ongoing communication with partners and selected alliances via regular newsletter across APAC
  • Maintain and localize collaterals and initiatives to support the program in conjunction with the Corporate and marketing teams
  • Work with regional/field stakeholders for the solution related use cases development and share across the team
  • Explore the integrated marketing program opportunities with key alliances
  • Manage APAC key alliance events, generate leads for the field followup
  • Work closely with various stakeholders for localization of Partner Communications in APAC
  • Maximize the adoption of social, mobile, digital marketing aggressively collaborating with APAC stakeholders
90

Field Marketing Analyst Resume Examples & Samples

  • Develop and execute effective field marketing programs
  • Build and maintain strong relationships and ongoing communications with EMEA Sales and Global Marketing, ensuring they are aware of marketing programs and how to leverage geographically
  • Assist Sales in their efforts to create customer-level messaging
  • Research, evaluate and build business cases for all regional programs outlining objectives, execution strategy and metrics for success
  • Track, measure and evaluate field marketing program effectiveness/ROI and present results in weekly team meetings and quarterly sales briefings
  • Oversee/Coordinate field marketing calendar and field marketing budget
  • Serve as point of contact on all marketing-related activities for EMEA Sales team
  • Develop relationships with local user groups, technology and industry associations and other relevant "influencer" groups
  • Staff local events and participate in corporate and partner events in territory as required
  • Travel as required
  • 3+ years of B2B marketing experience
  • Prior experience in marketing at an enterprise software company is a plus
  • Understanding of sales – what drives salespeople, how to communicate with them, and the details of the sales process – supporting the need to drive to a quarterly number
  • Strong written and verbal communication skills including ability to work well with a geographically dispersed team
  • Ability to think strategically while implementing tactically, balancing marketing and sales needs with a high level of flexibility
  • Ability to work cross-functionally to oversee timely execution of the field marketing plan and budget
  • Ability to work independently, take initiative and manage multiple projects at once
  • 4-year degree from an accredited institution in marketing or business (or related)
  • Bi-lingual – English necessary, German, Dutch, French a plus
  • Target account marketing, customer marketing and/or C-level marketing a plus
  • Experience with salesforce.com and marketing automation tools like Hubspot is a plus
91

Field Marketing Director Resume Examples & Samples

  • Utilize information to influence sales decisions across entire sales team functions starting from Business Unit VP to sales specialists
  • Bachelor’s degree required; Master's degree preferred with 10 or more years of marketing experience in a related role within the alcohol industry industry using a distributor/wholesaler distribution system
  • A cross functional marketing background in areas such as brand, retail, channel, trade marketing and/or sponsorships is a plus
  • Strong ability and experience in leading the development and management of Marketing Plans
  • Experience should include establishing goals/objectives, strategies, tactical programming and evaluation process; critical experience requirements include
  • Marketing program design, implementation and communication
  • Management of marketing programs and activation of events and sponsorships
  • Media experience including assessing media valuations, negotiating with media partners, added value programming
  • Experience negotiating and leveraging marketing sponsorships, alliances and partners
  • Experience managing people in direct reporting and indirect reporting relationships
  • Has either worked in or had a strong working relationship with the Sales function
  • Experience working with agencies (media, creative, activation, promotional); understanding of the creative process and being able to write creative briefs, judge creative which meets strategic direction and provide constructive feedback to agencies
  • Experience working with and activating major sports leagues, teams or other high profile partners in the sports, music and/or entertainment landscape is a plus
  • Highly developed interpersonal skills and leadership qualities are necessary; individual must be able to interact at all levels with in an organization, including the Wholesaler network; skills should be grounded in a “team player” mentality, resulting in strong working relationships
  • Works well in a fast-paced, action oriented environment where priorities change and timeframes are critical
  • Requires strong written and oral communications skills with the ability to communicate well across all levels of the organization. Must feel comfortable in giving presentations with various audiences and sizes (distributors, retailer, sales team etc.)
  • Must have experience in and able to demonstrate ability to make decisions independently and recommend viable solutions to problems and issues
  • Must possess excellent organizational and time management skills
  • Needs strong negotiation and persuasion skills
  • Must possess computer skills which include MS Word, Excel, PowerPoint, e-mail. Experience with or ability to learn new digital interfaces. Understanding of social networking/media technologies and their application to marketing also desirable
  • Position resides at the respective Business Unit office and requires 40% travel
92

Specialist Field Marketing Analyst Resume Examples & Samples

  • Co-ordinate with EMEA program managers to execute quarterly campaigns on key topics eg Digital Transformation
  • Measure and enter metrics for campaigns to report on ROI
  • Assist with the production and distribution of a UK Internal Newsletter on a monthly basis; working with departmental business owners for content
  • Support the UK team with event co-ordination either at Hitachi led events or other 3rd party initiatives which require co-ordination and management
  • Work with and support the UK Marketing Manager to ensure timely execution and roll out of campaigns to support the core business initiatives
  • Participate in Client and Partner events at multiple locations across UK
  • Manage all outbound email communication through the internal email automation system, Marketo
  • Lead Management – manage the lead process from marketing campaign to the sales people into the CRM system to ensure full visibility of Return on Investment
  • Manage the pre/post event follow up process liasing with Sales, Presales and Partner teams as appropriate (in addition to RoI tracking )
  • Manage the internal and external Client reference program liaising with the PR agency, sales Account Managers and where appropriate the EMEA Reference Program Manager
  • Responsible for coordinating all HDS collateral for UK events and offices, requests for brochures; including distribution, and print management
  • Work with the UK Marketing Manager to build appropriate influencer and social media programs in support of key events with an objective to increase awareness for Hitachi
  • Manage external agencies: including event, design and telemarketing
  • Work with UK Marketing Manager as “Go To” for social media expertise and assistance
  • Supportive, friendly and professional working environment
  • Opportunities to develop career within UK Marketing department and within Hitachi
  • Close collaboration with UK Sales teams
  • Extended virtual team engagement with EMEA Marketing
  • Active engagement in promotional activities
  • Responsibility for key projects and campaigns
  • Involvement in new solutions and product launches including: IoT, Digital Platforms and vertical market initiatives
  • Travel to offices but with particular focus at Stoke Poges and Liverpool Street
  • Academic background (University) in Marketing or business related degree
  • Excellent communications skills- both written and spoken English
  • Creative problem solving skills and ability to work effectively across functional groups
  • Well organised, adaptable and a clear thinker
  • Able to multi-task several projects at one time
  • Willingness to accept responsibility and drive change
  • Drive, ambition and ability to learn quickly
  • Innovative and creative
  • Ability to use own initiative
  • Ability to build great relationships with key stakeholders - especially Sales and Partner teams
  • Understanding of and ability to articulate technology solution messages
  • Excellent software skills including: Excel, PowerPoint and Word
  • Circa 5 years relevant work experience
  • Demonstrable experience of working with budgets and spreadsheets
  • Known to be an enthusiastic self-starter, keen to be involved in activity
  • Able to demonstrate effective time management and prioritization skills
  • Experience in delivering material using Excel, Powerpoint and Word
93

Director, European Field Marketing Resume Examples & Samples

  • Drive closed loop sales and marketing process by managing regional lead operations to ensure quality lead flow, optimize lead follow-up and data quality for reporting
  • Provide senior sales and marketing management with analysis for marketing investments, pipeline impact and goal setting
  • Drive ANSYS brand and PR initiatives across Europe, in collaboration with the corporate Marketing Communications team and field marketing managers
  • 10+ years’ experience in marketing/demand generation area – with at least 5 years of field marketing experience in B2B or B2C technology markets as well as at least 5 years in a people manager role
  • Must have budget management experience and financial analysis skills
  • Flexible to travel at least 25%
94

Head of Field Marketing Resume Examples & Samples

  • Expertise in product marketing
  • A BA in a technical discipline, or equivalent experience
  • 10+ years’ experience in technical marketing communications, including building marketing operations and brand awareness and managing media communications
  • Fluency and ease in oral and written English. European and/or Middle Eastern language is a plus
  • Excellent written communication skills; ability to communicate to diverse audiences
  • Extremely strong organizational skills, attention to detail and ability to multitask
  • Ability to manage dynamic projects, with competing resources and priorities
  • Firm sense of accountability and ownership for areas of responsibility
95

Manager, International Field Marketing Resume Examples & Samples

  • Collaborate across markets to leverage revenue opportunities for Invivo products/solutions
  • Generate leads in new and existing markets
  • Competitive and entrepreneurial mindset to drive sales growth in new and existing markets - ability to identify local opportunities, interact with decision makers and provide highest- quality leads as a result
  • Positive outlook and ability to turn around unsuccessful lead qualification and maintain high motivation in distribution channels
  • Collaborative mindset to work with cross-section of sales, marketing, and analytics resources to develop solution-oriented sales development programs
  • Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the Invivo marketing teams
  • Ability to effectively interact with clinicians, OEM purchasers, distributors and complex environments with multiple decision makers
  • Bachelor’s degree in Business Administration or Marketing. Advanced degree or equivalent experience desired
  • 5+ years marketing/product management experience in a technical/medical industry
  • Experience in diagnostic imaging and/or image-guided interventional procedures strongly desired
  • Experience in international marketing and distribution channels
  • Experience with Microsoft operating systems and PC-based computer applications
96

Director, Field Marketing Resume Examples & Samples

  • Drive to Americas demand generation, pipeline and revenue objectives
  • Act as the primary marketing contact for and align with direct, inside and channel sales on overall targets and real time execution metrics
  • Lead the team in creation, ideation, and execution of annual and quarterly marketing plans and targets for their sales regions and with our top go-to partners in your territory
  • Understand our channel strategy and align our co-marketing to help accelerate joint pipeline and sales with our channel partners
  • Drive the requirements for and manage the execution of segment based marketing programs working with the Americas theater programs team and global programs, top partners, external influencers, and your field marketing team
  • Act as a thought leader for account based marketing engagement across your territory
  • Drive our overall strategy for account based marketing for top accounts in your territory and drive the development of comprehensive account based GTM strategy that delivers against pipeline and revenue targets
  • Collaborate with the Americas Demand Generation Hub to create and execute across all strategies and tactics
  • Act as a thought leader and present company industry and product content at regional and customer on-site events
  • Manage, grow, hire, and build the team of world class Field Marketing Managers
97

Manager, Field Marketing Resume Examples & Samples

  • Ensure the proper mix and frequency of visits to target high schools (including college fairs, classroom visits, guidance counselor meetings), community colleges (including transfer fairs, transfer coordinator visits, prospective student events), education partners, state restaurant associations, and culinary competition organizations
  • Secure and activate education partnerships with strategic businesses and organizations in order to drive awareness and participation in degree and degree completion options
  • Develop on-campus events involving students, teachers, guidance counselors and/or other parties who would benefit from a deeper understanding of Kendall’s benefits and programs
  • Develop, utilize and share important analytics and information to enhance team performance and share with internal constituents including enrollment, enrollment operations, and the events team
  • Must have a Bachelor's degree
  • Experience managing large territories and remote teams is strongly desired
  • Strong organizational and time management skills, as well as the ability to motivate and energize a sales team required
  • Must be an excellent communicator, organized, results-oriented and able to work independently and toward aggressive goals
98

Senior Manager, Field Marketing Resume Examples & Samples

  • Mentor and coach a team of Regional Field Marketing Managers with an eye on optimization and best practices as they develop and execute territory programs
  • Ensure that all Field Marketing programs in their regions are aligned with the corporate vision, themes, and brand guidelines
  • Drive territory planning focused on helping sales sell the suite of Workday software, including both net-new and cross-sell opportunities
  • Focus on the buyers’ journey. Deliver the right program and content at the right time
  • Collaborate closely with Director of Field Marketing, Demand Center teams, Alliances Marketing, Events Marketing, Product Marketing, and Product Management on upcoming product launches, as well as key corporate programs, to assist in driving pipeline
  • Advocate for sales and marketing alignment to ensure optimization across the organization
  • Immerse their team of Field Marketing Managers in performance metrics with a keen eye on ROI. Ensure that each regional marketing activity is tracked and measured. Use data and dashboards to inform future programs
  • Be nimble. Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to health of the pipeline
  • Responsible for driving national segment- and industry-specific initiatives that will serve the interest of the Regional Field Marketing Managers in their territories
  • 8-10 years in marketing or sales, with a minimum of 2 years leading a high performing Field Marketing team
  • Excellent leadership and communication skills. Must be able to work flawlessly across the organization at every level
  • Experience in high-tech, enterprise software
  • Knowledge of cloud based solutions
  • Ability to travel up to 40%
99

Senior Field Marketing Resume Examples & Samples

  • Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits
  • Plan, organize, and execute marketing and sales programs
  • Act as the point persons for outside, inside and partner sales teams
  • Track market awareness performance
  • Work closely with marketing teams to create programs, develop launch plans with Product Management, support NPI
  • Generate leads and drive sales
  • Gather and report customer intelligence to sales teams
  • Develop marketing plans
  • Create programs that drive brand loyalty
  • Manage marketing budgets
  • Plan, implement and attend trade shows and events to market DPS solutions/services
  • Develop effective account conversion strategies to accelerate adoption
  • Determine DPS solution/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales
  • Improve forecast performance of business through thorough understanding of underlying demand assumptions
  • Keep abreast of industry trends, competition, and new opportunities
  • Develop deep understanding of DPS solutions/services and value chain
100

Senior Manager, Field Marketing Resume Examples & Samples

  • Capability expert, how IT systems and data work together
  • Able to understand business problems and interpret them into clear requirements
  • Ability to work openly with many cross-functional teams and stakeholders, staying objective, asking questions, and accurately understanding the business need from the program mgmt. team, and being in a position to establish clear requirements
  • Work with the program mgmt. team to understand the needs of the business
  • Understands technology, data systems, and how IT systems work together, with a mid/advanced understanding of IT and the software development lifecycle works
  • Ability to write BRDs and to clearly help guide the creation of requirements to develop a compelling product
  • To understand business needs, processes, and able to interpret a business problem with the program mgmt. team and business stakeholders
  • Ability to provide suggestions and have a vision for where the product should go, identify gaps, and how it can support and further enhance the experience by not only addressing the immediate business need, but looking forward from a technology stand point
  • Ability to manage and communicate IT roadmaps, dependencies, mitigate risk, and to help guide the development of a product with program mgmt
  • Ability to balance business expectations with strategy
  • To see the bigger team picture, work cross-functionally, share responsibilities, handle ambiguity, and be able to adapt and learn how to make adjustments for the success of the program
  • Ability to organize, to be more detail oriented, to track variety of actions with documentation, and to manage multi-faceted and sometimes conflicting work-streams
  • To work closely with the IT and Development teams to ensure that schedules are met, and that scope and delivery are on track
  • Understand current tool Functionality and gaps to allow future capabilities while working with IT Domains to resolve gaps, impacts to roadmap, and key milestones that can be provided to program management
  • Work with Program Management to understand business needs, Dev team to understand possible deliverables and build out a roadmap, coordinate meetings between Program Management and Dev for priority/deliverable alignment, and provide status to program management on Dev Progress to allow proper messaging to business stakeholders
  • Build out Business Requirements Document with Program Management, coordinate meetings between Program Management & Dev Teams to make sure requirements are understood and agreed upon, and make adjustments based on program management feedback from business stakeholders
  • Coordinate meetings with Dev Teams & Program Management review SRS document provided by Dev, work with program management to understand long-term effects to existing business processes & change accordingly, complete change requests and provide status of change requests to allow program management to properly message to business stakeholders on currently and future deliverables
  • Review and approve test scripts, understanding of testing environments, and test data results to inform dev of required fixes
101

Senior Field Marketing Manger Resume Examples & Samples

  • Develop a deep understanding of assigned customer segments and audiences/markets, their challenges, and how the Philips solutions address specific customer problems
  • Manage marketing communication plans and execution (strategy and tactical implementation) process. Ensure delivery on brand, quality and strategy
  • Design campaigns across the entire lifecycle of products best suited to achieve the marketing objectives for target customer segments that are in line with Philips branding and positioning
  • Coordinate with BIU marketing to equip sales teams with campaign messaging and materials to target existing markets and shape new ones
  • Develop metrics and measurement tools with support team members to evaluate and maximize ROI of campaigns
  • Develop a solid understanding of digital marketing trends and tools to help drive demand generation and lead conversions to sales
  • Define and implement launch strategy for local market including any required localization of positioning, pricing, messaging to priority target segments, new segment development initiatives
  • Identify and manage luminary/reference accounts, in collaboration with BIU marketing and sales to develop locally generated testimonials, proof points and case studies
  • Help identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards and user groups in collaboration with BIU marketing and sales
  • Support sales and BU marketing during key training events
  • Drive Business Market Collaboration (BMC) business planning, in coordination with finance
  • Expertise in customer segments and the national healthcare systems in which they work. Understands the dynamics of capital goods marketing and the dynamics of "installed base" market
  • Collaborative mindset to work with cross-section of sales, marketing analytics, finance, clinical science and customer service resources to develop solution-oriented sales development programs
  • Bachelor’s degree in relevant field; MBA preferred
  • 10+ years in marketing, sales, product development, or related field
102

Field Marketing Executive Resume Examples & Samples

  • Business Planning: Partner with sales leaders to evaluate and identify the most promising opportunities (verticals) for growing the business, then define and implement the corresponding go-to-market plans and targets
  • Develop integrated campaigns to reach and engage with key audiences through relevant channels (emails, events, search, partners, PR, social media, etc.) and campaign assets (videos, whitepapers, webinars, ebooks, newsletters, blogs, sales tools) in order to drive thought leadership, brand preference and lead generation
  • Identify local event and sponsorship opportunities (tradeshows, seminars); develop target messaging, drive attendance and develop needed assets to ensure high participation and ROMI
  • Self-starting approach to work, with excellent time-management
  • Strong marketing message / value proposition development and validation skill set
103

SVP, Global Field Marketing Resume Examples & Samples

  • Partner closely with the sales leadership teams across each region to build and evolve marketing plans that map to pipeline needs
  • Define messaging for our target industries, including the build of complete marketing bills of material for each focus industry
  • Conduct primary and secondary market research and advise country stakeholders on sales and marketing strategies
  • Partner closely with Product marketing in the formulation of Line of Business messaging and positioning of Salesforce products and solutions
  • Develop region-specific content plans
  • Partner closely with all the teams across Marketing and the rest of Salesforce in the formulation and execution of integrated marketing campaigns
  • Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Salesforce brand equity
  • Produce regular reports on market and industry for management team. Direct day-to-day market research and competitive analysis projects
  • Hire and Coach top talent. Recruit, train and motivate a dynamic team of customer marketing managers and staff, empowering them with the consultative sales skills to meet and exceed our expectations
  • Extensive experience in a related position
  • Likely a background in a similar software or solutions company
  • Masters Degree in a relevant subject is preferred. MBA a plus
  • Proven ability to articulate value propositions differently according to industry and customer need
  • Proven ability to design and execute high performance, integrated marketing campaigns
104

Dir Field Marketing Resume Examples & Samples

  • A relevant 4 year degree with 10 years sales/marketing experience within a blue chip consumer goods company is required
  • A Master’s degree is preferred
  • Sound business understanding including: brand, retail/channel, consumer strategies and 3-tier distribution system
  • Working knowledge or experience in brand management
  • Experience in creating consumer research
  • Experience in consumer and shopping occasion principles
  • Experience leading agencies
  • Extensive People management experience
  • Management of broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
  • Experience and working knowledge of the brand value chain from development to delivery
  • Experience and working knowledge of brand and consumer research
  • Strong analytical capability
  • Ability to manage complexity and ambiguity while delivering against goals and deadlines
  • Success in motivating and inspiring a team to achieve results greater than individual actions and to instill confidence within the system
105

Director of Field Marketing Resume Examples & Samples

  • Develop annual local marketing plans in partnership with Store Sales and Operations to deliver against Traffic and Sales goals for each region
  • Developing local market activation programs to drive TRAFFIC
  • Collaborating in the creation and implementation of the annual promotional and event calendar
  • Developing and implementing appropriate marketing programs congruent with the Ashley brand and brand architecture to increase brand awareness, acquire new customers, improve traffic quantity and quality, increase conversion rates and retain customers in each region
  • Develop local market promotions and events to drive incremental qualified store traffic
  • Develop 3rd party marketing partnership strategy and deliver unique partnership marketing programs to drive increased traffic
  • Developing and implementing marketing strategies to support specific product initiatives
  • Participating in the planning and support of retail location grand openings and re-openings
  • In partnership with Sr. Director of Media Strategy and Execution, developing and managing specific local advertising initiatives relative to print, radio, television, billboard, etc. to maximize investments and drive in store traffic
  • Developing customer experience recommendation and corresponding in-store point-of-purchase (POP) program strategy
  • Collaborating with the Ashley Marketing, Finance, IT, Merchandising, Creative and Visual teams to drive marketing tactics and to coordinate efforts among all functions and channels
  • Managing a team of field marketing managers for each region
  • BA/BS in Advertising, Business Administration, Marketing or related degree; MBA or Master’s a plus. Equivalent combination of education and experience may be considered
  • 7 years’ experience managing a field marketing operation; B2C marketing and/or advertising function in a high volume, big box, multi-retail store environment; experience in furniture retail a plus
  • A minimum of three years’ experience in supervision or team leadership required
106

Field Marketing Intern Resume Examples & Samples

  • Support and create excitement around in-store Grand Opening events in June/July
  • Enthusiastic, energetic personality comfortable engaging with our consumers and store associates
  • Must be a licensed driver with his/her own reliable automobile
  • Self-starter with strong work ethic
  • Demonstrated analytical capabilities and problem solving skills
  • Completed marketing or business administration coursework
  • Working knowledge of MS Word, Excel, and PowerPoint
  • Must have a high school diploma and be enrolled in a degree program leading to a Bachelor's degree
  • Must be able to commit to 40 hours per week from June 7L August 13
107

Field Marketing Assistant Resume Examples & Samples

  • Primary Responsibilities
  • Plan and coordinate marketing communications for product launches, marketing projects, and ongoing product/services support; define messaging strategies, write copy, champion reviews, coordinate technical and artistic phases with shared services and other team members as needed, and finalize customer-facing promotional materials through go-live and launch
  • Support program/project ability to reinforce and build our Brand
  • Interface with vendors used to conduct MarCom projects and services
  • Represent MarCom and Fluke as a contact on projects
  • Coordinate and/or manage internet-based marketing communications projects, including but not limited to the following
108

Director, Asia Field Marketing Resume Examples & Samples

  • Create a highly impactful viral marketing organization driven by social and other digital marketing tactics for ANSYS simulation products
  • Work with the corporate marketing team and sale management to build a strong marketing plan across each region, in order to support the planned business growth
  • Drive marketing automation expertise across the region, with emphasis on lead nurturing, lead scoring, lead database management and sales enablement
  • Drive closed loop sales and marketing process across the region to ensure flow of quality leads and optimize follow-up by lead owners
  • Provide senior sales and marketing management with market analysis and recommendations for marketing program investments, pipeline growth and forecast support
  • Drive ANSYS brand and PR initiatives across Asia, in collaboration with the corporate Marketing Communications team and field marketing managers
  • Lead a team of high-performing individual contributors to consistently deliver on key priorities
  • Extensive experience with marketing automation systems to successfully drive demand generation programs
  • Demonstrated results in improving sales pipeline/funnel and conversion ratios
  • Excellent verbal and written communication skills, as well as interpersonal skills
  • Must be fluent in English
  • Flexible to travel at least 35%
109

Director, Cox Business Field Marketing Resume Examples & Samples

  • Directs and oversees team of product marketing managers who are responsible for attainment of regional product line performance to include units, ARPU, and churn. Directs execution of center-developed pricing strategy in a geographic region. Provides feedback to center on competitive marketing and strategic product needs
  • 10+ years of experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.). 7+ years of experience required if candidate possesses a related advanced degree (MS/MBA or above)
  • Requires strong knowledge of commonly used applications, such as Microsoft Word, Excel, PowerPoint
110

Director, Field Marketing Resume Examples & Samples

  • Lead a growing team of field marketers in Southeast, Mid-Atlantic and LATAM regions
  • Set performance goals, analyze success metrics and report results with complete transparency in order for continual improvement
  • Establish and proactively manage regional budget, being vigilant in tracking; and effective in spend
  • Build and maintain relationships with all local sales teams, channel partners, and technology alliance partners
111

Field Marketing Senior Analyst Resume Examples & Samples

  • Build the end-to-end marketing plan within the assigned areas responsibility – aligning activities with sales priorities and available budget – to support pipeline and revenue goals
  • Own the marketing calendar for area of responsibility and align marketing activities to support objectives and build a cohesive, integrated campaign within the region
  • Build and maintain relationships with regional sales teams to communicate marketing activities, gather feedback and achieve combined objectives
  • Create, manage and execute marketing activities across digital, field and channel appropriate for area of responsibility
  • Work with an assigned group of partners and distributors within the region to develop quarterly and annual marketing plans, provide tools and support to execute plans, manage MDF allocations
  • Proactively communicate marketing initiatives to the partner community and the sales teams
  • Become an expert in local competitive scenario and market conditions and the marketing activities that will deliver the best results
  • Share best practices, plans and materials as appropriate
  • Monitor and report on the results of marketing activities including lead flow, pipeline, revenue, MDF, partner recruitment, enablement and revenue
  • Manage assigned budget and course correct when plans change and/or results vary
  • Undergraduate degree and 4-7 years of relevant experience or Graduate degree and 3-5 years of relevant experience
  • Experience planning & executing successful marketing programs and managing budget
  • Must be results driven and capable of working independently, representing marketing to the sales organization
  • Ability to work as part of a virtual team, with strong networking and communication skills
  • Knowledge of the enterprise software market
  • Must possess excellent written and verbal communications skills
112

Field Marketing Director Resume Examples & Samples

  • Lead GED China solution marketing capabilities: solution assets (including solution content, collaterals, videos, demos, value propositions and sales enablement)
  • Lead China Digital web portal constructions and utilizations as a main single entry for customer and partner
  • Lead market and competitive dynamics and intelligence program
  • Lead strategic partner commercial planning and executions, build local solution capabilities with partners and joint GTM model by align with product mgmt. team, sales and channel, operations and field marketing team to ensure GE Digital solution offering’s readiness and scalabilities
  • Work closely with revenue marketing team to evangelize GED solution client values to build solid brand image and acceptance by the market
  • Proven executive experience building & leading a cross functional team to drive solution marketing
  • Demonstrated experience proactively driving product capabilities and sales planning
  • Exceptional executive communication and presentation skills
  • Strong interpersonal skills, including creativity and curiosity with ability to effectively communicate and influence strategic direction across senior levels of the organizational matrix
  • Analytic, creative and business focused problem solver
  • Excellent organization skills; capacity to manage multiple priorities and tasks simultaneously
  • Ability to perform in a high-pressure environment juggling and executing on multiple priorities
  • Ability to hit tight deadlines and work under pressure
  • Ability to deal with ambiguity, strategic agility, manage diversity and drive for results
  • Demonstrated software business acumen with experience marketing into senior enterprise technology buying centers (CEO, CIO, CFO, COO, VP of Ops, VP of IT, etc
  • Working knowledge of the commercial marketing technology stack (SFDC, Marketo, etc.)
  • Current on the latest trends and best practices in software marketing
  • Demonstrated success as a software solutions consultant at the C-suite level
  • Desire and ability to lead, advise, coach and mentor sales professionals through a process of hands on training and real world “joint” selling
  • Technical acumen to interface with technologists, understand complex concepts and translate in a way that businesses or industry can understand
  • Influential individual with the ability to partner, energize, and inspire
  • Strong demonstrated oral presentation and written communication skills
  • Can manage through ambiguity and a complex matrix environment
113

Director, Field Marketing Resume Examples & Samples

  • Work closely with global marketing and the North America government sales teams to develop and implement creative and impactful modern marketing integrated campaigns, encompassing digital, social, PR, and events. Measure and report on all activities and investments
  • Contribute to and actively engage with global marketing organization to drive worldwide campaigns within US government sector, and share local best practices achieved with the global marketing organization
  • Support database health initiative by leading efforts for currency and completeness of government market data
  • A self-starter, committed to modern marketing techniques, as evidenced through recent modern marketing coursework, including certifications
  • Delivered successfully on a prior senior marketing campaigns role that is measured through lead generation and pipeline acceleration
  • Excellent verbal/written communication, brilliant interpersonal skills, and 'culturally-aware
  • Proficient with office productivity, digital marketing and CRM tools
  • Free underground parking – never get wet or shovel snow
  • Three weeks paid vacation & three weeks paid sick leave
  • 10 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Kitchen on every floor with cable TV – also, subsidized snacks & cold drinks
114

Senior Manager, Americas Field Marketing Resume Examples & Samples

  • Work with top revenue Partners in territory to build a joint marketing plan
  • Manage to a defined budget
  • Act as key conduit between Channel and Sales management
  • Gather marketing data for marketing analysis of Field programs and initiatives. Track trends and ROI. Maintain complete transparency by ensuring all field marketing programs and results are input into RSA’s CRM system appropriately/accurately and provide ongoing ROI reporting
  • BS/BA (non-technical). MBA a plus
115

Field Marketing Director Resume Examples & Samples

  • Experience in B2B marketing for a software or technology company, with proven ability to craft compelling value propositions and product positioning documents and conduct competitive analysis and translate this messaging throughout entire marketing mix effectively
  • Demonstrated experience in vertical marketing with particular focus on retail, wholesale distribution, manufacturing and services
  • Experience in running a portfolio of volume based, quality lead generation and brand building programs with particular emphasis in online marketing programs. Experience may include: email and database marketing, online advertising, online lead generation, web site development, print advertising, paid keyword advertising, events, etc
  • Strong analytical and quantitative skills – must have both an interest and skill in analyzing and making meaning out of data and translating that in to actionable changes
  • Creative, innovative, proactive, and resourceful
  • Ability to create compelling customer-facing Powerpoint presentations a strong plus
  • Strong project management experience
  • A proven track record of direct management of staff
116

Field Marketing Resume Examples & Samples

  • You will create impactful customer experiences
  • Drive marketing campaigns
  • Drive demand generation
  • Education: University degree in Business, Marketing, Communications or equivalent training/experience
  • Domain experience: (Recruiter to supply area of expertise – e.g.: Cloud, BSS, OSS etc.)
  • 5+ years’ relevant experience
  • Experience of customer facing roles and Ericsson SDP
  • Experience of handling complex content and messaging within a B2B environment
  • Knowledge about Ericsson business and portfolio
117

Beverages Field Marketing Director Resume Examples & Samples

  • Manage a team (4 directs, total team of 7 plus agency resources) across the South region to develop and implement marketing programs for key PepsiCo brands
  • Turn insights into action by creating locally-relevant brand programs
  • Lead the Execution of National Brand Priorities and Platforms within the Region
  • Build and activate local playbooks to support priority brands
  • Develop innovative ways to leverage local media and prestige properties (such as the Dallas Cowboys and Houston Rockets) to build awareness, trial, and repeat of our brands
  • Launch national innovation priorities through sampling, customer
  • A minimum of 10 years relevant experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced degree)
  • Prior Brand, Field or Shopper Marketing experience within consumer packaged goods
  • Must be willing and able to travel 25% of the time
  • Strong collaboration, project management and influencing skills within a matrix environment
118

Specialist, Field Marketing Resume Examples & Samples

  • Bachelor’s degree or Associates degree with equivalent experience
  • 3+ years marketing experience or relevant experience
  • Preferred: Marketing Automation Platform (MAP) knowledge, CRM knowledge
  • Modern B-to-B integrated sales and marketing skills
  • Collaboration across internal and external networks
  • Facilitating group dialogue and debate
  • Building consensus
119

Head of Field Marketing Resume Examples & Samples

  • Primary business partner to field sales leaders in the region, responsible for gathering requirements, developing and executing a cohesive GTM strategy across Canada
  • Develops comprehensive annual field marketing strategy and plan that is aligned with the region’s marketing and sales goals, and updates quarterly as the needs of the market or sales team change
  • Manages a team of regional and in-country field marketers to drive demand, execute plan and align resources as needed to local countries and balances resources and budgets based on needs of emerging and established countries in region
  • Participates as key stakeholder and business partner with the sales leadership in the region and geography. This includes participating in Sales QBRs, providing monthly and quarterly marketing updates, and offers ongoing updates to key stakeholder’s teams regularly
  • Manages in-region marketing team that executes on all aspects of marketing plan. Actively develops the team, provides guidance but ensures the team is bought into the plan and understands their role in the success of the team
  • Understands and can actively provide counsel and enhancements to all marketing tactics – digital marketing (email, webinars, 3rd party programs), social media, demand generation, partner marketing, communication and events
  • Works closely and collaboratively with the global teams to advocate for needs of the region, and understand how to leverage tools created centrally for optimal results
  • 15+ years of relevant work experience in marketing, specifically in running a Canadian field marketing organization and managing a team for an enterprise company
  • Experience in marketing B2B technology products or services
  • A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results and building a strong field marketing team
  • Proven experience finding creative ways to do more with less, and a track record of staying on budget and delivering programs on time
  • Exceptional fluency in English required, knowledge of French an plus
  • Willingness to travel to headquarters (Seattle) as often as once a quarter if not more, in addition to travel within the region
  • Proven knowledge of industry tools preferred, such as SalesForce.com, HTML, and online analytics packages
  • A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results. Proven experience leading an international marketing team
  • Ability to manage time and juggle multiple priorities to execute high quality deliverables
120

Director, Field Marketing Resume Examples & Samples

  • BS/BA degree (or equivalent), MBA (preferred)
  • 15+ years' experience in a Marketing leadership role or equivalent (preferably in the WLAN/LAN networking industry)
  • Strong understanding of Americas markets and regions
  • Proven ability to apply knowledge of strategic planning of marketing programs to execution of lead generation, channel development and brand building programs
  • Broad and applied industry knowledge developed in hardware and software arenas with experience in WLAN/LAN networking a huge advantage
  • Successful at building and leading world-class marketing organization
121

Head of Field Marketing Resume Examples & Samples

  • Minimum 10-15 years in marketing with experience across field, channel, and demand management
  • Experience in strategic marketing planning and the ability to create programs that return results and enduring business value
  • Experience creating and managing budgets, calculating ROI, and explaining performance of managed programs
  • Experience leading and inspiring geographically dispersed and cross-functional teams
  • Exceptional interpersonal and problem-solving skills
  • Excellent verbal, written, and visual communication skills
  • The ability to unify a highly decentralized team around strategic goals and core brand and marketing objectives
  • A results-driven mindset with a comprehensive understanding of data and analytics, and a proven ability to translate numbers and results to a wide variety of stakeholders
  • The ability to think high-level about a large organization, while also getting into the weeds when required to action against an urgent crisis or opportunity
122

Regional Director of Field Marketing Resume Examples & Samples

  • Assist hotels with their local marketing plan and budget to ensure alignment with business objectives
  • Develop preliminary marketing plan and budget for new franchise openings or re-flags if hotel team is not in place , and coordinate any franchise hotel de-flags with regard to marketing follow up
  • Counsel hotels on managing Hyatt preferred marketing agencies and suppliers, trouble shoot relationships and management as needed
  • Communicate and facilitate brand initiatives and direction to applicable franchise hotels and assist the brand teams with institutionalizing brand standards and experiences in franchise hotels , and assess outcomes
  • Understand business needs and competition for full service franchise hotels and help guide the development of franchise hotel marketing objectives and strategies as requested by the ownership group or hotel
  • Share local marketing and brand best practices by providing turnkey solutions
  • Help franchise hotels leverage corporate marketing tools, programs, campaigns and brand standards to effectively market their properties
  • Demonstrate a commitment to Hyatt core values
  • Significant previous marketing experience in hotels, lodging or travel industry is preferred
  • Also preferred: Experience in e-commerce and digital marketing with demonstrable results and return on investment
  • Superior Mirosoft Word , PowerPoint and Excel skills a must
  • Salesforce, Sharepoint experience also preferred
123

Field Marketing Associate Resume Examples & Samples

  • A relevant 4 year degree with sound business understanding including: brand, retail/channel, consumer strategies and 3-tier distribution system
  • 1-2 years sales/marketing experience within a blue chip consumer goods company is preferred
  • Field, Brand or Customer marketing or Chain selling experience preferred
  • Ability to manage complexity and ambiguity
  • Clear and concise verbal and written communication e.g. strong presentation skills
  • Strong decision making skills
  • Strong commercial development (selling) skills
  • Management of broad range of marketing tools including planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis preferred
124

VP Americas Field Marketing Resume Examples & Samples

  • Work closely with all Americas teams and more specifically: field sales, inside sales, channel sales, and global alliances to set and execute upon the right marketing activities
  • Accountability and mapping to our corporate marketing strategy to ensure a global marketing consistency of messaging, branding and go to market sales motions
  • Build relevant Enterprise marketing metrics and programs to increase our penetration and awareness among CXO in the widest possible range of Enterprise companies
  • Assist in the development and support of a world-class inside sales organization to support the mid-market segment with core metrics and marketing programs
  • Drive PR strategy in execution to ensure thought leadership and brand awareness, particularly outside of the U.S
  • Work with the global channel marketing team to create systems and processes to ensure timely and consistent communication of programs and campaigns to partners via the online portal, newsletters, e-mail and other vehicles as appropriate
  • This position reports to the Chief Marketing Officer
  • Deep experience in marketing for business-to-business software or technology companies. Experience in the cybersecurity industry is preferred
  • Person must demonstrate a deep understanding of demand generation strategies and tactics
  • Experience working with high-growth international organizations. Demonstrated ability to marshal resources, ensure communication, and build teamwork across time zones and cultures
  • Strong background in analytics and metrics that drives decision making in both marketing and sales
  • Demonstrated knowledge about the North American distributor and reseller channel, including an understanding of the roles of corporate, national and regional resellers and systems integrators
  • Successful track record of creating and managing programs to accelerate revenue growth through both direct marketing and the channel via partner marketing incentives and programs
  • Proven abilities in strategic planning, program development/management, high-level relationship building, and account-based marketing
  • Requires a high degree of professionalism, team leadership, excellent communication skills both internally and with partners, as well as attention to the details behind the larger vision
  • Demonstrated ability to execute on multiple projects and excel in a fast-paced, results-oriented work environment
  • Experience with (or oversight of) digital marketing, social media, communications and events, including trade shows and user conferences
125

Event Marketing Director, Field Marketing Resume Examples & Samples

  • Work with North America Sales to translate business goals and objectives from marketing plans into compelling event strategies and plans that deliver engagement, leads, pipeline and revenue
  • 10+ years in an event strategy/planning role, preferably in the areas of event marketing, field marketing, and/or channel marketing
  • Ability to stay ahead of trends and best practices for event planning and promotions
  • Basic understanding of lead generation and flow within a B2B organization
126

Director, Field Marketing Resume Examples & Samples

  • College degree in hospitality management or marketing preferred
  • 8 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance (hospitality industry preferred)
  • Experience in corporate marketing communications, advertising agency, or e-marketing agency
  • 1-3 years internet marketing experience, including awareness of search engines and web optimization tactics
  • Ability to work autonomously given geographic
  • Demonstrated ability to develop and implement successful marketing strategies for individual properties, including specialized amenities such as golf or spas
  • Demonstrated ability to maintain and grow business of complex hotels with effective marketing plans and programs
  • Proven track record of excelling in property marketing role and providing consistent high level marketing leadership
  • Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications, internet)
  • Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives) and external agencies
  • Able to effectively prioritize multiple tasks for multiple stakeholders
  • Capable of listening and counseling stakeholders on best approach, including what non-value add efforts to drop
  • Deep knowledge of leisure, group, and business transient hospitality business in defined market(s)
  • Displays creativity, initiative, and leadership skills and demonstrates working knowledge of all tasks within your area of responsibility
  • Knowledge of hotel sales and operations and associated challenges from the marketing perspective
  • Knowledge of food and beverage marketing trends
  • Knowledge of need time strategy as developed by Revenue Management
  • Understands how to apply and leverage corporate marketing programs, platforms, and tools
127

Director, Alternate Channel Field Marketing Resume Examples & Samples

  • Responsible for building out the Alternate Channel Field Marketing for Spectrum Enterprise & Navisite organization
  • Execute channel marketing plans and programs, and provide ongoing support for all assigned channels to maximize lead generation, sales revenue, sales productivity, and profitability with a particular focus on value added resellers (VAR), systems integrators (SI), Agents, Navisite (including direct) & Carrier to grow product revenue
  • Partners with the lead generation, brand & product marketing teams to ensure sales enablement via management of the channel sales platform (SOS) and the development of promotions and collateral to increase sell through and return on investment
  • Tracks effectiveness of channel marketing incentives, and recommends promotions and programs to meet sell through and return on investment goals
  • Develops and manages all Channel Partner incentives, promotions, MDF standards/processes, training and account activities
  • Forecasts, formulates, and manages partner market development funds & co-marketing budgets
  • Develops incentives to drive product & revenue opportunity growth across all channels. Create and implement sales tools and programs such as blitzes, so as to maximize sales’ productivity and ROI
  • Develops the event marketing strategy, identifies key tradeshows and marketing partnerships. Manage/coordinate, execute and monitor customer events (including ROI tracking) such as major tradeshows, sponsorships, and other industry events. Track and measure the distribution of venue tickets to Sales teams to maximize return on investment
  • Prepares and presents ongoing reports & dashboards to executive management
128

Director, Field Marketing Resume Examples & Samples

  • Persuasive written and verbal communication skills
  • Ability to prioritize and delegate tasks to reach team goals and requirements
  • A solid understanding of established marketing practices
  • The people skills necessary to understand the needs of your customer base
  • Interface with Head of APJ Field Marketing and align Marketing strategy, tactics and operations with Global Marketing strategy
  • Interface with Country Sales manager to ensure business needs are addressed appropriately particularly in area of global programs and global partner marketing
  • Built infrastructure to drive demand and an integrated sales funnel for lead generation. Use knowledge to direct and execute programs to increase awareness and generate demand for INFA products and services
  • Tracking the use of customer references through our internal database and assessing inventory versus demand
  • Serving as primary point of contact for internal and external customers, enabling you to successfully advocate the needs of your customers
  • In collaboration with the APJ Marketing lead, design, test and optimize campaign activities
  • Leverage tools, systems and processes to track the success of each program/quarterly plan
  • Drive and support partner marketing activity as needed, in conjunction with APJ Partner marketing lead
  • Manage Business Development function focused on inbound lead follow up and outbound calling efforts
  • Bachelor’s Degree – preferably in Business, Marketing or IT
  • 7-10 years in managing lead-generation programs, digital, social & public relations
  • Marketing experience with high tech company/product/service
  • Able and willing to travel as required mostly within ASEAN, and occasionally internationally
129

Mindsphere Field Marketing Global Manager Resume Examples & Samples

  • Marketing qualification, degree (preferred) or equivalent on-the-job
  • Proven marketing experience in the B2B software industry, specific
  • Strong knowledge of the industrial software market and IoT
  • Strong project management and collaboration skills
  • Excellent time management, interpersonal, communications, decision
  • Ability to lead by example
  • Ability to work with others and build consensus based decisions
  • Fluency in English (both verbally and in writing) is a must. Other
130

Head of EU Channel & Field Marketing Resume Examples & Samples

  • Lead creation of innovative channel marketing approaches for existing and new retail accounts both through stores and online channels as well as through other indirect partners
  • Understand partners’ long-term marketing strategy and plans, as well as short-term tactical activities, and identify potential synergies for Amazon within these
  • Develop end-to-end launch plans for new products into the retail marketplaces across all existing and new Amazon device product categories
  • Manage and grow the Amazon branded Pop-up store program determining everything from our strategic approach for the EU all the way through channel ownership and operations
  • Own creation and execution of cooperative marketing programs with partners turning awareness into consideration to drive traffic into stores
  • Deliver new launches and promotional activity via retailer websites to ensure an accurate and compelling consumer journey
  • Drive agency relationships to produce high impact as well as cost effective marketing and demand generation programs that deliver results
  • Identify, evaluate and recommend relevant sales propositions, content bundles, and promotions to drive sell-out and provide tactical differentiation
  • Manage and develop the field merchandising team to ensure high-quality in field execution along with owning the delivery of product training programs, materials and special retail events throughout Europe
  • Institute research metrics to audit all programs and then optimize efforts
  • Scale regional best practices to optimize post-purchase customer experience and on-going marketing campaigns throughout Europe
  • Experienced people manager with proven success building and developing teams
  • Expertise in developing consumer product marketing strategies preferably in the off-line and on-line retail space
  • Track record of success in multi-party marketing partnerships
  • Ability to understand complex product attributes and relate their benefits into culturally relevant, channel-appropriate communications
  • Ability to think strategically and execute methodically
  • Ability to create new and innovative consumer experiences
  • High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously
  • Proven success in delivering results in a fast-paced and dynamic business environment
  • Considerable experience in consumer marketing such as channel marketing, retail marketing, product marketing, merchandising, or advertising
  • Demonstrated success in data intensive quantitative analysis and recommendations; ability to use hard data and metrics to back up program recommendations and results
  • Bachelor's degree is required
  • MBA highly preferred
  • High-technology consumer products marketing
131

Director, Field Marketing Resume Examples & Samples

  • Understand and provide insights on key traffic and sales drivers and performance tracking by region/market and recommend new opportunities to drive incremental growth locally
  • Oversee FMMs (2-3) in the field, and provides guidance, coaching and acumen in sales building strategic and tactical support; provide development opportunities for field team
  • Input into the national Promotion Calendar development using field marketing knowledge to identify pain points, opportunities and opportunities to maximize efforts
  • Optimize the allocation of local Marketing funds as available, to drive sales and traffic
  • Develop and maintain professional and functional working relationships with franchisees and understand key opportunities to further develop these relationships
  • Lead the local marketing strategic direction and assist the brand MarComm team, media agencies in aligning local media strategies and opportunities including network fill
  • Coordinate with brand management, ops services and field ops in identifying test markets supporting test efforts and ensuring timely and comprehensive feedback
  • Direct and oversee special projects (gift card, etc.)
  • Lead Field Marketing Summits, calls and other engagements directly with Franchisee field marketing teams as needed to ensure linkage and alignment with the national plan; Support FMMs to gain buy-in and compliance from the franchisee community and ensure execution of promotion
  • Hire regional positions as needed and provide reviews of individual performance to direct reports and IBOs as required
  • Handle administrative functions such as approve vacations and expense reports, EOM reports, monthly calendars and sales reports, business review, conference calls, additional requests, etc
  • Review marketing tools such as Business Objects, Weekly Sales Reports, Franchisee Business Plans, etc. to improve business strategic analysis and standards
  • Review sales trends and guest counts, address down markets, assist RMM and ARMM team and determine action steps for improvement; and ensure field team is focused against continual improvement in their markets
  • Provide guidance and feedback to franchisees and FBC's regarding RSC-Programs, questions, assistance and resolution
  • Marketing acumen
  • Operations knowledge
  • Accounting processes
  • Digital Media and CRM understanding
  • Industry trends/competitive environment
  • Negotiation techniques
  • Franchise co-op bi-laws
  • Business composition and correspondence
  • Basic to intermediate Word, Excel & PowerPoint
132

Director, Field Marketing Resume Examples & Samples

  • Work closely with sales and account development director to generate sale qualified leads, pipeline and revenue
  • Develop and execute account based marketing strategies for key account(s) in region
  • Own the timely execution of the regional marketing plan with emphasis on identifying net new business opportunities within enterprise accounts
  • Digital Marketing experience in the development of campaign strategy
  • Develop strategy, plan and execute marketing campaigns to support sales initiatives -this includes events, email, online/digital media, direct mail, sponsorships, and advertising
  • Work closely with Account Development to drive pipeline results
  • Evaluate, measure, and report on all marketing campaign effectiveness and ROI
  • Manage a team of Marketing Program Managers (5-6)
133

Director, Field Marketing Shared Service Resume Examples & Samples

  • Directly accountable for the implementation, execution, optimisation, and prioritization of all category campaigns
  • Directly accountable for new logo growth driven through marketing demand generation programs as well as all end results & sales performance for multiple products at Sage
  • Bringing into market best practice and insights from Field Marketing Shared Services organisation
  • Marketing-attributed leads and revenues in each category
  • Alignment, coherence, power and performance of all demand generation marketing activities in region as evidenced by the region meeting or exceed its marketing goals
  • Sage’s demand marketing strategy & plan, including compelling business cases, based on facts and insights, that lead to decisions on the truly “big actions” that result in Sage taking a distinctive market position and disproportionate value share
  • Development and implementation of leading practices in the planning and execution of demand generation activities and marketing programs
  • A marketing culture of unparalleled ambition, exceptional performance, and commercial, fact-based rigour in the application of business resources to market opportunities
  • Representation and advocacy of the voice of the customer within region and also of the customer to the wider field marketing shared service
  • Development and maintenance of the consolidated rolling 18-month region marketing plan, continuously applying and integrating the latest facts, insights, analytics and trends to yield a plan of marketing programs and actions that can be confidently relied upon to deliver and exceed the marketing goals and targets
  • The organizational effectiveness of demand marketing, in working seamlessly at pace with Sales and the CMO functions to drive frictionless demand generation
  • 10 or more years of b-to-b demand creation experience through integrated campaigns (ideally based on Eloqua, Salesforce, and digital marketing technologies)
  • Building and managing a shared demand waterfall with sales
  • Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Master’s degree in Marketing, Data Science, Computer Science, Business Administration or related field
  • Advanced / Professional qualifications in Marketing, Big Data, Data Science, Statistics, Behavioural Psychology, Finance, Economics, Mathematics or related fields an advantage
  • Experience with SFDC & Marketing Automation Platforms (Eloqua, Huspot,
134

Field Marketing Executive Resume Examples & Samples

  • Develop and execute marketing programs designed to generate leads, maximise conversion rates and generate sales demand among prospects
  • Manage local on-line marketing programs designed to increase web traffic and leads
  • Manage regional events such as conferences, seminars, trade shows and webinars
  • Work with the content manager to ensure relevant assets are created and available for local campaigns – incl white papers, web content, collateral and case studies
  • Manage 3rd party providers, industry publications/associations etc. to develop integrated marketing programs to drive lead generation and market awareness
  • Partner with paid search to understand how to best drive spend to deliver small business MQL’s
  • Partner with digital marketing to understand site traffic and to build/optimise small business specific pages
  • Devise, execute and measure success of nurture programs across the demand funnel
  • Help drive social media engagement across the team and ensure social media channels are leveraged across integrated campaigns
  • Manage assigned budget including the invoicing process
  • Work closely with global marketing teams to support marketing activities
  • Work with graphics team to create consistent look and feel for SMB campaigns
  • 5+ years’ experience campaign creation and deployment experience
  • Experience in managing multiple complex projects to completion
  • Demonstrated track record of successful defining, launching and execution of digital and social marketing strategies with excellent results
  • Ability to understand and translate business requirements into marketing plans
  • Demonstrated ability to learn quickly, influence and facilitate cross-functional teams and manage change effectively
  • Good interpersonal and negotiation skills
  • Marketo marketing automation and Salesforce experience essential
135

Head of Field Marketing, Americas Resume Examples & Samples

  • Lead customer content development and ensure message alignment and strategy
  • Grow awareness for Medallia as a leader in Customer Experience Management in key markets in the US; focusing on leading Fortune 500
  • You will create, design an Account Based Management marketing program and work closely with sales to implement and measure the effectiveness
  • Work closely with the sales teams and demand management team to develop business opportunity and growth
  • A Bachelor's Degree or equivalent work experience
  • 8-10+ years of experience in customer or customer marketing in a B2B context, enterprise experience is preferred
  • Experience planning and executing multiple, complex marketing programs
  • Enterprise software / SaaS experience
  • Proficiency with marketing tracking and measurement applications, preferably Salesforce.com and Marketo
  • Ability to thrive in a dynamic, fast-paced environment
  • Complex problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against marketing goals
  • Strong communication and project management skills including managing internal sales stakeholders and third party marketing agencies
  • Must possess excellent written, verbal and visual communication skills
136

Senior Field Marketing Analyst Resume Examples & Samples

  • Development and successful execution of wide range of B2B events and integrated demand generation campaigns
  • Work with Partner/Alliance team, and managing a Channel Marketing agency, develop marketing programs which support the indirect business growth objectives in ANZ and drive partner led opportunities and revenue growth. Act as a key marketing contact for the Partner Manager Team in ANZ, including regular participation in team calls, in-person meetings and planning sessions
  • Manage a Channel Marketing agency that will deliver the following
  • Effective Partner Marketing enablement - Work with strategic partners to create joint brand awareness and joint-demand generation programs
  • Develop education programs “to” partners and the development of “joint” demand generation and brand awareness programs
  • Monitor and support partner utilization of MDF (budgets) and enable appropriate spend of MDF on marketing initiatives including being an expert resource on process, guidelines and options for partners
  • Measure and report on ROI on all Partner activity
  • Liaise and collaborate with a number of stakeholders: ANZ and APAC marketing teams, ANZ Sales organization, Channel & Alliance partners, Agencies and others
  • Events budget, deadline and process management
  • Invoice and spend tracking on Quarterly and Fin year basis
  • Ownership of the ANZ marketing & Partner procurement process
  • End-to-end ownership of strategic post program analysis & driving the processes to continuously improve results
137

Senior Director of Field Marketing Resume Examples & Samples

  • Manage the team of Regional Field Marketing Managers in EMEA
  • Align closely with Sales and Field Marketing Management and oversee planning and execution for all named accounts to ensure strategies and tactics, and support the mapping of
  • Oversee the Marketing Development team to ensure all leads created are triaged to the correct teams for follow-up
  • Develop personalized and key marketing campaigns to drive meetings within targeted strategic accounts
  • Drive a deep understanding of the client’s business and strategic goals and provide relevant and meaningful interactions that address them
  • Establish new relationships and deepen existing ones by identifying key executive decision makers and influencers in the client organization and nurturing those relationships through executive-level, intimate and personalized interactions, in alignment with sales
  • Increase win probability, accelerate time to close and reduce time to revenue as an integral contributor to the sales team
  • Develop, test plans and monitor performance results for multiple customer acquisition channels and lifecycle campaigns on an ongoing basis
  • Work closely with Marketing Management & Sales teams to understand and align to the sales goals
  • Support key account profiling, account specific acquisition and nurture/prospecting e-mail campaigns and communications.Drive tactics including targeted events, targeted content syndication, webinars, email Marketing, database acquisitions, banner advertising and online collaborations, as well as third-party concepts and executions
  • Collaborate with Product Marketing to align strategies and messaging with the field marketing plans
  • Provide regular updates on industry, company and contacts to assigned sales reps to identify potential selling opportunities
  • Work closely with the Campaigns, Demand Generation and Content team to define or adjust sales enablement tools and bespoke material required by Sales and supports in development
  • Driving the voice of the field for EMEA and share responsibility for the success of all programs, global and regional
  • Manage the allocated Marketing budget to drive optimized investment and ROI
  • Ability to communicate effectively to a range of people at different levels across the company
  • Analysis & Reporting – Report on program metrics, and use them to repeat programs if successful. Ability to manage multiple projects concurrently with strong detail, problem solving, and follow-through capabilities focused on data driven results
  • 8+ years of experience in the online marketing space
  • Account based marketing/target account marketing experience
  • Experience managing Field Marketing teams
  • Experience in managing inside sales teams (Marketing development teams)
  • Demonstrate past ROI of marketing activity
  • Experience with Marketing Automation and CRM systems, ideally salesforce.com
  • Able to work autonomously and handle a varied role
  • Highly organized with a desire to work autonomously and lead new projects
  • Able to work across multiple regions and supporting multiple sales teams
  • Degree in Marketing, Business Studies or similar
  • Experience in IT marketing and/or services marketing environment
  • Understanding of e-marketing best practices
138

Dir, Field Marketing / Accountants Marketing Resume Examples & Samples

  • Marketing-attributed leads and revenues contributed through the Accountants Channel
  • Alignment, coherence, power and performance of all Accountants marketing activities in every region as evidenced by each region meeting or exceed its marketing goals
  • Planning, development, implementation, and optimization of impactful Accountants programs, referrals schemes, and marketing activities
  • Speed to market for marketing plans and programs, being the end-to-end timeline for development, planning, execution and measurement
  • Representation and advocacy of the voice of the Accountant within regional sales & marketing leadership teams
  • The organisational effectiveness of all Accountants marketing programs, in working seamlessly at pace with regional marketing & sales functions, and CMO functions in order to drive frictionless experience for Accountants and their customers
  • Five or more years of b-to-b digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
  • Marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
  • Team player with cross-functional project leadership skills
  • History of budget management
139

Specialist Field Marketing Analyst Resume Examples & Samples

  • Responsibility for managing and leading the day-to-day operations with internal and external customers
  • Maintain strategic alignment with account teams, product teams, subject matter experts in order to position Hitachi’s capabilities to the customer road maps
  • Facilitate large account team planning calls in order to analyze the needs of each customer and develop and identify content that aligns with overall needs of customers,
  • Performs continuous project management of all briefing team preparations from start to finish. Develop, manage and execute customer/partner briefing programs including customer interviews, infrastructure, online management tool, reporting, and continuous improvements to the customer experience
  • Collaborate with cross functional teams to develop customer briefing plans pre, during and post briefings
  • Complete after-action review and follow up to ensure that all outcomes, opportunities and data post-briefing are provided to key stakeholders
  • Coordinate activities across Hitachi and work with cross-functional teams to develop and help evangelize customer programs
  • Ensure the brand is represented accurately and messaging is appropriate
  • Manage, plan and drive EBC on the road and special events as needed
  • Manage 3rd party vendors as needed
  • Excellent Presentation & Writing Skills – Must be able to articulate technology and product positioning to both business and technical users at all levels of the business
  • An understanding of business needs and how technology deliver business results
  • An understanding of technology evolution trends and be able to articulate technology strategy
140

Manager, Digital Field Marketing Resume Examples & Samples

  • 4-year degree from an accredited university in Business Administration, Hospitality, Tourism, Marketing, or related major
  • 3+ years of experience in a similar role with a key focus on strategic digital marketing (agency experience preferred)
  • Strong understanding of the digital environment as a distribution, marketing and engagement channel and experience with direct-response campaigns with external web agencies
  • Good understanding of and capability to lead conversion rate optimization, brand awareness and attention, content marketing and website merchandising efforts
  • Previous team leadership experience preferred
  • Driven by numbers and analytics, research-oriented with strong report creation skills; prior experience using website content management systems a plus
  • Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs
  • Experience managing external vendors (e.g. Google, Facebook) and agencies (e.g. media, creative)
141

Field Marketing Executive, France Resume Examples & Samples

  • Develop compelling Demand Generation plan in collaboration with major stakeholders
  • France, support on some S.Europe activities (Iberia and Italy)
  • Yes for local campaigns
  • Work experience 2-4 years
  • Preferably worked in dynamic environment such as IT or Telco
  • LI-PRI
  • LI-GA
142

Director, Field Marketing Resume Examples & Samples

  • Collaborates with management of Sales, Marketing, and Service to design, recommend and implement regional marketing strategies to meet brand and lead generation objectives
  • Effectively collaborate with Field leaders to plan strategically to enable effective execution locally, while providing consultative advice
  • Innovate on marketing infrastructure, process design, and vendor management. Lead new infrastructure deployments and successfully manage cross-functional teams (sales, IT, ops, and marketing support)
  • Working effectively with Regional Vice Presidents, District Managers, Branch Managers, and Top Producers in Retail Production, influence and formulate new marketing initiatives that drive visible results
  • Assess and select an ecosystem of vendors to put into practice new processes for stewarding brand integrity and compliance governance while allowing for localization
  • Partner effectively with Compliance, IT, and field teams to deploy new systems, workflow, and technologies
  • Partner with PR, digital marketing and social media team to drive and maximize communications opportunities
  • Successfully build relationships across all levels of the ecosystem – internal senior leaders, external agencies and vendors, and influential referral partners
  • Coach and provide direction to staff in resolving escalated issues
  • Monitor effectiveness of regional marketing initiatives, and identify areas for process improvements and re-engineering of work to increase efficiencies and productivity. Design regional training program related to new marketing initiatives, new processes, new assets, and new functionality (e.g., features and benefits of the CRM and marketing communication platforms)
  • Develop ways to measure the success of various marketing initiatives and develop accountability structure for stakeholders, focusing on maximizing ROI
  • Create winning campaigns for regional, branch, and Loan Officer marketing, including, but not limited to, presentations, drip campaigns, sponsorships, and paid advertising encompassing digital, print, and radio
  • Perform other duties as assigned
143

Digital Marketing Specialist, Field Marketing Resume Examples & Samples

  • Develop quarterly digital marketing strategies and plans with the ANZ marketing team and the Value Added Reseller that tie to ShoreTel business goals
  • Generate leads through digital campaigns, website, SEO/SEM campaigns
  • Drive inbound and outbound campaigns through digital marketing automation tools. Support the digital partner communication tools and platform for the APAC region
  • Support the ANZ channel partners on the development of their digital strategies. Act as a consultant and help to support the execution of their digital strategies
  • Ensure all campaigns are well-tracked with leads and campaigns updated on SalesForce.com and provide post campaign ROI report
  • Leverage all best practices/tools – examples: landing pages, nurturing campaigns, communications language and template design, partner support, keywords search
  • Build awareness of ShoreTel and ensure ShoreTel’s mind-share among the channel partners’ community
  • Act as regional digital marketing “subject matter expert” for the APAC marketing team and also among the channel partners community
  • Collaborate with the APAC marketing team, ANZ customer success team and global digital marketing team to ensure strategies and campaigns are all well-aligned with business goals
  • Become an expert on ShoreTel MDF Program and ensure channel partners are utilizing the MDF program dollars to drive their digital strategies for lead generation or brand awareness
  • Leverage existing CRM and marketing automation tool to execute campaigns that meet and exceed demand generation goals
  • Two years’ experience in digital marketing and channel marketing
  • Minimum College degree with marketing degree preferred
144

Field Marketing Director Resume Examples & Samples

  • Work closely with the VP of Client Solutions within SDS PG and lead all the analytical activities associated with new service offerings (concept through launch) and sustaining
  • Leads, develops, evaluates and implements pricing strategies and models based upon current business and competitive market dynamics
  • Maintains open communication lines to regional stakeholders
  • Gives direction to the regional and portfolio pricers of the individual product lines to enable competitive price position, growth and margin
  • Leads the proposal for price position changes across platforms and markets with other functional leaders to insure competitive and financially viable price position
  • Focuses list pricing activities and influences discounting and promotional practices with the intent of maximizing overall operating income
  • Deep understanding of domain and command of all pricing factors (e.g., offer value prop, service portfolio, competitor offers, competitor behavior, WAPP, discounting practices, DAMS, costs, attach rates)
  • Develops and executes pricing strategy for portfolio refreshes and new service introductions
  • Broad understanding of E2E processes and familiar with most processes touching processes (e.g., configuration limitations and tools, cost process, SKU process and limitations, accounting practices such as GAAP, DAMS, margin gates and special pricing process, price proposal process and RAPIDs)
  • Understands cross-functional roles and responsibilities to partner with others, leverage appropriate teams
  • Manage the day to day work of other team members
145

Director of Field Marketing Resume Examples & Samples

  • Lead the development of local retail marketing and advertising strategies to meet traffic, sales and profitability growth projections
  • Collaborate in the creation and implementation of the annual promotional and event calenar using field insight to identify challenges and opportunities
  • Develop and oversee the implementation of appropriate local marketing programs congruent with the Company’s brand and brand architecture to increase brand awareness, acquire new customers, improve traffic quantity and quality, increase conversion rates and retian customers in each region
  • Provide rigourous and real-time evaluation and performance measurement of key performance indicators and develop real-time response plans
  • Develop and disseminate procedures, recommendations and directives to the Field Marketing Managers toward achiveing their goals
  • Provide leadership and guidance to the licensees in an effort to ultimately drive traffic, sales and profitability, as well as gain alignment and influence for consnesus to support national strategic efforts
  • Optimize the allocation of local marketing funds as available, to drive traffic and sales
  • Participate in the planning and support of retail location grand openings and re-openings
  • In collaboration with departmental leadership, develop and manage specific local advertising initiatives relative to print, radio, television, billboard, etc. to maiximze investments and drive in-store traffic
  • Develop customer experience recommendations on corresponding in-store point-of-purchase (POP) program
  • Develop ongoing local market competitive analysis and reporting; provide real-time recommendations to address
  • Coordinate with Marketing, Business Intelligence, Operations, etc., in identifying test markets, supporting test efforts and ensuring timely and comprehensive feedback
  • Maintain a focus on continuous learning and improvement; identify and drive opportunities to continously improve marketing and advertising performance, tools, documentation and processes
  • Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc
  • Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to
  • Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities
  • Audit, maintain and ensure employee time-keeping and absentee records are accurate
  • Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities
  • Manage resources to optimize equipment, facilities, employees, methods and materials
  • Demonstrate the Company’s Core and Growth Values in the performance of all job functions
  • 8 years’ experience managing a field marketing operation; B2C marketing and/or advertising function in a high volume, big box, multi-retail store environment, preferably in furniture, Required
  • Supervisory/Management experience
  • Strong knowledge of campaign management
  • Strong understanding of data analytics and metrics
  • Strong knowledge of vendor management
  • Effective time management and organizational skills
  • Work independently as well as in a team environment
  • Document management system
  • Maintain confidentiality
  • Working knowledge of Continuous Improvement
  • Handle multiple projects simultaneously within established time constraints
  • Proficient computer skills, including experience with Microsoft Office Suite, internet
  • Strong skills in agility, along with the ability to pivot easily when directions and priorities changes on short notice
  • Perform under strong demands in a fast-paced environment
  • Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
  • Display empathy, understanding and patience with employees and external customers
  • Respond professionally in situations with difficult employee/vendor/customer issues or inquiries
146

Head of Field Marketing Resume Examples & Samples

  • Work with sales to understand our best opportunities for each use case and develop marketing programs to drive new business and increase partner engagement
  • Develop the North America field marketing strategy and annual plan
  • Hire and develop a team of five field marketing professionals
  • Execute marketing programs to drive demand generation and targeted account marketing programs to deliver high quality leads to sales. Marketing programs will include: trade shows, Amazon events, digital marketing, lead nurture programs and more
  • Drive large events including SKO and Amazon Business Customer Events
  • Develop a deep understanding of the business and act as primarily marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions
  • Deliver regular reporting and dashboards on campaign performance, lead generation and lead conversion. Drive improvements to increase effectiveness
  • Leverage Amazon corporate resources to fill sales requirements and find ways to invent and simplify to address sales needs without large budgets
  • Earn trust and maintain strong relationships with Amazon Business sales to support their goals, increase engagement with marketing and drive program support
  • Willing to work from our Seattle office
  • 8+ years of relevant work experience in field/regional marketing, demand generation, and/or high-technology companies/products
  • Demonstrated experience in working with sales leaders in driving pipeline and revenue
  • Experience with SalesForce, Pardot, campaign measurement and improvement
  • Willingness to travel to events and tradeshows
  • Experienced people leader
  • Candidates need to be strategic thinkers, hands on, highly organized, detail-oriented, and have experience working with sales teams
  • Feel at home in an agile environment, and be able to straddle between strategy and execution as needed
  • Strong project management, creative thinking and analytical skills
147

Senior Analyst, Field Marketing Resume Examples & Samples

  • A strong desire to execute, drive impact, and demonstrate urgency with projects big and small
  • Comfort operating in an ambiguous, fast-changing environment and with multiple stakeholders relying on you
  • Ninja-like analysis skills: You know what questions to ask, what the data says, and what actions we can take based upon the results. You are a power user of Excel and have top-notch SQL skills
  • Project management whiz: You proactively scope a complex project, break it into manageable chunks, and execute against a work plan. You communicate deliverables regularly and avoid preventable fire drills
  • Ability and desire to cover the range of activities from C-level presentations to hands-on, data deep-dives
148

Field Marketing Analyst Resume Examples & Samples

  • Drive and ability to learn quickly
  • Passionate about and savvy with various digital technologies, including emerging ones
  • Capable to manage multiple tasks with attention to details and minimal supervision, ability to work independently, prioritize workload in a fast-paced environment and effectively follow through on tasks within set deadlines
  • Data-driven, understand key marketing metrics
  • Proven track record of being innovative and creative
  • Understanding of IT industry is a plus
  • 1+ year of hands-on experience in digital marketing, preferably in High-tech organization
  • Experience with Design tools (InDesign, Illustrator, Adobe Photoshop)
  • Experience in working with digital analytics tools (Google Analytics, SMM Analytics tools etc.)
  • Experience in working with lead management systems/marketing automation tools
  • Advanced Excel and PowerPoint knowledge
  • Writing skills (general texts for Email content, Newsletters)
  • Good project management skills to allow for timely planning, executing & reporting
  • Experience in working with and managing external agencies
  • Strong language skills, with both written and spoken English essential
  • Academic background in Marketing would be a plus
  • An opportunity to join ambitious team with proven successful international experience
  • Fair compensation package corresponding to candidate’s experience
  • Broad opportunities for professional development
149

VP, Field Marketing Resume Examples & Samples

  • Working with the broader marketing organization, this role is accountable for leading the strategic development of regional programs to contribute to pipeline generation as well as elevating the organization's corporate profile in respective regions
  • Build and drive a winning demand field marketing strategy to reach aggressive company and sales growth goals
  • Develop and implement leading practices in the planning and execution of demand generation activities and marketing programs
  • Be an ambassador of the brand, ensuring it represents and advocates for the voice of the customer
  • Partner with sales leaders, account executives and account managers to support our business and sales goals
  • Forecast, measure and analyze impact of programs on marketing funnel and sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success
  • Increase brand preference by increasing awareness in key customer segment through direct and indirect marketing activities
  • Develop and execute broad range of integrated inbound and outbound marketing campaigns, programs and promotions to acquire new customers, expand and retain installed base, generate net new pipeline and accelerate sales opportunities in pipeline ensuring all activities are aligned to sales priorities and selling motions
  • Manage execution of integrated marketing programs across multiple vertical marketing strategies and programs
  • Adoption of enterprise marketing automation tools to report on activities against plan and budget
  • Promote a culture of high performance and continuous improvement that values a commitment to quality
  • Interacts internally and externally with executive level management,
  • Influences decision makers internally and externally
150

Manager, Field Marketing Resume Examples & Samples

  • Execute marketing plans and programs, and provide ongoing support for all assigned channels to maximize lead generation, sales revenue, sales productivity, and profitability with a particular focus on the sales channels. Support new offer, product, and campaign launches. Support association and chamber memberships. Facilitate and distribute support materials to all Sales teams within the assigned areas (for example: materials for new acquisition campaigns and product launches)
  • Act as the liaison with Sales, Central Marketing, Product Marketing, and Finance providing input and collaborating to launch effective programs and initiatives for Sales
  • Manage/coordinate, execute and monitor customer events (including ROI tracking) such as major tradeshows, sponsorships, and other industry events. Track and measure the distribution of venue tickets to Sales teams to maximize return on investment
  • Facilitate the development of communications internally, working with Branding and Central Marketing to develop communications for Sales employees
  • Create and implement sales tools and programs such as blitzes, so as to maximize sales’ productivity and ROI
  • Minimum of 5 years of progressive experience in building and implementing field marketing tactics in the telecommunications or business services industry (B2B) with preferred knowledge of segments
  • Proven track record driving revenue growth through innovative field marketing and channel programs
  • General knowledge of commercial voice, internet, cloud and cable tv services desired
  • Customer-focused with a proven track record of success in achieving/exceeding growth and profitability goals
  • Exceptional verbal, written and interpersonal communications skills
  • Collaborative, team-based posture with the necessary “people” competencies to communicate a passion for winning
  • Ability to present professionally to large groups of prospects and customers
  • 4-6 years total relevant work experience
151

Field Marketing Director Resume Examples & Samples

  • A minimum of three years experience in a marketing or revenue management role
  • Understanding of basic digital marketing strategy and tactic: i.e. Paid search, Display advertising, Natural Search, Retargeting, Recapture programs
  • Superior communication, time management and project management skills are essential
  • Thorough knowledge of computer systems: i.e. MS Office, Excel, and Power Point
  • Knowledge of website analytic system: i.e. Adobe Omniture, IBM Coremetrics and Google Analytics is recommended
  • Knowledge of CRM systems recommended
  • Knowledge of hospitality industry and systems. Experience with E-Marketing
  • Ability to multi-task, follow-through and prioritize well to meet deadlines. Connects honestly and openly with others. Passion for excellence and acts with integrity. Seeks to develop effective working relationship with all stakeholders and touchpoints
  • Bachelors Degree, preferably in marketing, revenue management or related fields
152

Field Marketing Analyst Resume Examples & Samples

  • Demonstrated familiarity with Business to Business marketing techniques
  • Operates with a high level of autonomy, able to accomplish assigned tasks proficiently and on time
  • Demonstrated ability to develop strategies and negotiate with peers to develop marketing plans that satisfy a wide variety of goals and objectives
  • Adept at maintaining a project plan and budget, tracking metrics, and delivering progress reports to internal and external audiences
  • Trusted by leadership to manage a relationship with a key business partner
  • Can identify opportunities to scale solutions across different organizations and geographies
  • Able to synthesize input and objectives from multiple stakeholders, reconcile and consolidate them into a coherent marketing message, and obtain buy-in on the finished product
  • Lead meetings and presentation dry runs with executives
  • Develop finalist presentation strategies and materials
  • Organize and maintain marketing resources for sales and account management
  • Create specialized content for prospects and renewal targets to ensure targeted, strategic sales support materials are available at all relevant points in the sales process
  • Conduct periodic audits of finalist materials and make recommendations accordingly
153

Field Marketing Associate Resume Examples & Samples

  • Build sales collateral and enablement tools for the use of sales organization in the field. Including presentation materials, case studies, email campaigns, analytical reports, social/digital campaigns, and promotional content
  • Be flexible and responsive to quickly address marketing collateral needs for client meetings and presentations to be used by sales team
  • Work with the sales team to initiate and implement their client plans and account-based-marketing tactics
  • Coordinate marketing needs and project timelines for several sales teams across geographies and market segments
  • Source and analyze market and Ten-X platform data to enhance presentations and allow for data driven decision to permeate all marketing initiatives
  • Collect qualitative and quantitative data from marketing campaigns to determine effectiveness and impact
  • Excellent writing skills to enhance messaging throughout sales enablement collateral and content
  • Proficient graphic design skills to implement adjustments and custom alterations to existing marketing templates and collateral
  • Possess strong software and technical abilities to leverage
  • Excellent knowledge or Word, Excel, Powerpoint
  • Ablity to navigate and manage internal software tools including Salesforce and proprietary databases
  • Strong organizational skills to manage multiple projects at any given time
  • Outstanding collaborator with a focus on pride of ownership to deliver quality work
  • Self-motivated who works as an independent thinker
  • Polish and poise to interact with both internal and external customers
  • Bachelor's degree in marketing, communications, business or related field
  • Overall 2-4 years of experience preferably gained in a fast paced, customer-centric environment
  • Experience in commercial real estate a plus though not a requirement
  • LI-ES1
154

Field Marketing Associate Resume Examples & Samples

  • Strong organizational skills with the ability to manage multiple projects simultaneously
  • To be a willing team player in an international and cross-cultural environment
  • The ability to work independently and take initiatives
  • A razor-sharp focus on execution and delivery
  • Marketing, business or similar relevant bachelor degree
  • Minimum 5 years’ experience in a B2B Marketing role
  • Experience in the travel & tourism industry
  • Experience with event & conference management
  • Fluency in English (both written and verbal), fluency in French is a plus
  • Basic HTML knowledge and experience using design software programs (Adobe Photoshop, Illustrator, InDesign)
  • Advanced knowledge of Microsoft Office applications (Word, Excel, PPT, Outlook)
  • LI-SD2
155

Integrated Field Marketing Resume Examples & Samples

  • Co-representation & support of France Marketing Director in SMT / LT Meetings
  • Compilation of BI / market share analysis to support focus
  • Integration of the central/country IS, CS, Channel & BU aligned specialty plans into one plan (France). Ensure team accountability for delivery and execution of one-plan
  • Point of contact for BU aligned engagements outside of CS / IS i.e. DFS, IOT, Pivotal, VMware, RSA, …
  • Support of planning & reviews : Pipeline, BR, Readiness, Weekly IPP Interlock, Lead tracking
  • Budget Mgt & Execution (Reporting, Spend controls, Compliancy, Mascot health check, Budget Mgmt & Ops) ; Act as main point of contact for EMEA Marketing Operations and EMEA & France VF team
  • Strong understanding of IT French market, trends, customers needs
  • Advanced understanding of Dell EMC Vision and Solutions offerings
  • Advanced in English language (verbal & writing)
  • Ability to embrace the Dell EMC Marketing mission in a highly energetic, motivated way and with a ‘can do’ attitude
  • Strong Communication skills
  • Assertivity & Team player ; Influence skills ; Comfortable to navigate & work in very large matrixed environment
  • Feeling highly comfortable in having (senior) executive conversations with the ability to message/translate the complex in a simple way
  • 5/7 years minimum experience in solutions/sales/marketing/program management role
156

Specialist, Field Marketing Resume Examples & Samples

  • Partner with Communications team to craft and manage both internal and external communications
  • Ensure all external communications meet brand standards and provide campaign metric reports
  • Develop communications that educate, peak interest and grow client revenue while strengthening client relationships
  • Develop, implement and optimize marketing strategies, campaign ideation and creative problem solving for key clients
  • Develop and execute custom client promotions that drive consumer traffic, provide customer databases, support events, client outreach, and acquisition
  • Oversee all legal aspects of client promotions and ensure Spectrum Reach Cable Network restrictions are maintained
  • Also will partner with Divisional Events lead to create and execute Market and Region level events
  • Take the lead on helping local Sales leaders drive corporate sales initiatives
  • Localize corporate initiatives (create and ensure local flavor) to maximize effectiveness for assigned markets/geography
  • Activate Spectrum Reach brand through market-level support and outreach including local community and chamber organizations
  • Works with a moderate level of guidance and direction. Receives general instructions on routine work and detailed instructions on new assignments
  • Intermediate level proficiency in appropriate software applications or technology
  • Intermediate knowledge of related field
  • Advanced knowledge of Cable Television, digital products and advanced advertising products is a plus
  • Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications
157

Client Field Marketing Analyst Resume Examples & Samples

  • Master degree in Marketing or Business related discipline with an entry level experience in marketing or analytical area
  • Passion for technology as well as product knowledge on Dell and competitor client product line
  • Excellent communication, presentation and interpersonal skills
  • Strong planning, organizational, creative thinking and attention to detail skills
  • Tenacity, drive and determination to succeed and build a career in the IT industry
  • Advanced level of English and Polish languages skills/both verbal and written
158

Director, Field Marketing Resume Examples & Samples

  • 7-10+ years relevant experience in advertising, tech, media or communications
  • Demonstrated experience developing and managing a comprehensive communications program to advance an organization’s mission and goals
  • Master story teller with high attention to detail and strong presentation skills
  • Excellent persuasive written and verbal communications skills, including interpersonal and presentation skills
  • Strong interpersonal skills and team player; has the ability to influence and motivate others
  • A strong understanding of the tech startup and digital advertising industry
  • Ability to be a strategic thinker one moment and jump back to details the next
159

Field Marketing Director Resume Examples & Samples

  • Design, develop, and manage multiple campaigns simultaneously
  • Collaborate with cross functional teams to ensure successful execution
  • 5 or more years marketing experience (preferably in demand generation)
  • Expertise/knowledge of modern high impact marketing using inbound, content, online, social
  • Demonstrated track record of developing, executing, measuring marketing programs
  • Individual who thrives and is adaptable in a collaborative, cross functional, continual change environment
  • Track record of managing a small team preferred
  • Leadership skills, inspirational
  • Native Japanese, fluent English
  • Strategic, creative thinker who is a self-starter that can take responsibility for driving marketing plans and results
  • Pro-active, detail-oriented, with the ability to project and process manage as well as managing priorities and time to meet metrics and deadlines
  • Active contributor in virtual teams
  • Must have the desire and passion to be part of a winning team in an exciting and growing area of PTC’s business
  • Ideally candidate has worked for a US based company before
160

Field Marketing Analyst Resume Examples & Samples

  • Typically requires a minimum 0+ years of related experience with a Bachelor's degree; or equivalent experience
  • Supports simple field marketing activities e.g. events and collateral management
  • Supports metrics tracking and updating databases
  • Knowledge of basic principles, methods, technologies and practices of a professional/technical field
  • Handles detailed, structured problems
  • Works with team to support achievement of project milestones and deliver on internal and/or external commitments
161

Medicare Provider & Field Marketing Director Resume Examples & Samples

  • Experience selling Medicare products
  • Experience in developing, coordinating and implementing retail programs, physician and co-op partnerships, local promotions, sponsorships and events in major markets for leader brands
  • Experience working with South Florida-based managed care physicians and Provider groups
  • Knowledge of advertising, social media and promotional PR trends to contribute towards integration of field marketing tactics into overarching plans
162

Digital Field Marketing Executive Resume Examples & Samples

  • Digital native and fast learner
  • He/she must be organized,
  • He/she is energetic, enthusiastic and have a “can-do” attitude,
  • He/she is hard working, determined and tenacious,
  • He/she will possess excellent teamwork and excellent interpersonal skills,
  • He/she is innovation and results oriented