Partner Marketing Resume Samples

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JA
J Aufderhar
Janie
Aufderhar
5225 Osbaldo Haven
Boston
MA
+1 (555) 562 7995
5225 Osbaldo Haven
Boston
MA
Phone
p +1 (555) 562 7995
Experience Experience
Chicago, IL
Partner Marketing
Chicago, IL
Oberbrunner and Sons
Chicago, IL
Partner Marketing
  • Working with the demand generation team to execute on demand generation programs with and for partners
  • Passion and eagerness to develop and execute best-in-class Marketing campaigns with external partners
  • Develop excellent collaborative working relationships with all internal and external stakeholders
  • Create a product roadmap for a phased rollout of these programs
  • Administering and tracking market development fund program
  • Assisting with partner recruiting events – invitations, registration site, collateral, presentations, coordinating, etc
  • Planning/project management
New York, NY
Partner Marketing Specialist
New York, NY
Mante-Kutch
New York, NY
Partner Marketing Specialist
  • Provide input into the marketing development fund (MDF) process for partner marketing activities and assist with partner incentive program
  • Assist with the development of content and programming for the Partner Conference
  • Manage and host partner events – both live and online
  • Work with the international marketing team to ensure marketing programs are relevant to global partners
  • Inclusive working style
  • Work with OEM and Channel sales teams to identify quarterly priorities and programs
  • Share and highlight best-practices and provide event and campaign implementation support for partner marketing activities
present
Los Angeles, CA
Director of Partner Marketing
Los Angeles, CA
Hammes-Lind
present
Los Angeles, CA
Director of Partner Marketing
present
  • Run user acquisition and engagement strategy and execution for partnerships with major financial institutions
  • Collaborate with internal and external product implementation teams - pre-launch thru the life of the partnership to ensure successful launches, and ongoing improvement
  • Collaborate with our partners marketing teams to create and execute in-product, email, and other marketing programs
  • Coordinate with in-house teams, including compliance, to craft and execute marketing test plans and materials designed to increase conversion rates for partner clients
  • Provide online product demonstrations for partners
  • Interface with partner marketing teams and provide thought leadership and expertise
  • Build the brand of the partner program through thought leadership, co-marketing and relationship building
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Clark Atlanta University
Bachelor’s Degree in Marketing
Skills Skills
  • Work across teams to develop a scalable architectural framework that leverages existing capabilities and customer interfaces
  • Attention to detail and results oriented
  • Proven flexibility/adaptability to change in dynamic environment and contributing with high performing teams
  • Develop excellent collaborative working relationships with all internal and external stakeholders
  • Strong influential and cross-functional coordination abilities combined with executive communication skills
  • Engagement with C&C (Claiming and Compliance) team to get details about vendor funding guidelines
  • Managing & nurturing strategic partner relationships
  • Project manager in charge of key and strategic Partner Marketing programs for Americas
  • Project & event planning, management and end to end execution
  • Engagement with marketing and other areas to lead and track activities execution
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15 Partner Marketing resume templates

1

Co-brand Partner Marketing Analytics Senior Manager Resume Examples & Samples

  • Work closely with Segment Managers, Acquisitions, Credit/Risk and Partner teams on solving consumer based business problems and providing strategic insights through analytics, data mining, & segmentation of consumer purchase & demographic data
  • Interact with marketing managers and business partners in developing, analyzing and reporting on customer/consumer buying/usage trends, direct to consumer marketing initiatives and campaign results
  • Develop marketing & direct marketing test plans (sampling, test/control design) and reporting templates
  • Provide insight to drive Credit/Risk iniatives that enable profitable growth and management of the partner portfolio
  • 8+ years experience in Credit Card Services in an analytical / statistical-function. Preference for T&E card experience
2

Partner Marketing Account Manager Resume Examples & Samples

  • Expertise with marketing all vehicles and can intercept to add value and drive creativities when lead co-marketing activates/programs
  • Good communication and influence skills and be able to influence both internal stakeholders and external customers
  • Integrated strategy thinking and drive integrated co-marketing plan and strong execution capability
  • Multi-task capability
  • Good Command of English
  • Marketing Degree or MBA would be preferred
3

Partner Marketing Intern Summer Resume Examples & Samples

  • Recaps of Marketing and Partner activity surrounding each season, major holiday, launch, etc
  • Updating/maintaining database of wholesale partner contacts
  • Ordering and tracking beauty orders from SAGA for internal purposes
4

Partner Marketing Specialist, Apj Resume Examples & Samples

  • Diploma or above, preferably in the field of Business Administration or Marketing
  • Minimum 2 years of related experience
  • Proficient in MSFT Office
  • Channel marketing experience will be an asset
5

Director, Partner Marketing Apj Resume Examples & Samples

  • Act as the front line partner marketing leader, building, developing and managing a core team of partner marketing specialist across the APJ region, taking responsibility for developing relevant GTM plans for distributors, OEMs and other key Alliance partners in conjunction with the Global partner teams to ensure delivery of consistent partner programs to the APJ regions
  • Develop creative, cutting edge marketing programs that build awareness and pipeline with key distributors, solution providers, system integrators, alliance partners, and other companies in VMware’s partner ecosystem
  • Work with the broader integrated marketing team to ensure seamless deliver of integrated direct and indirect programs across the APJ region
  • Ownership of control and tracking of market development funds and overall budget
  • 10+ years’ experience building, developing and managing a successful core team of partner marketing specialists to achieve high growth initiatives and revenue goals in a fast paced, highly competitive, matrixed and ever-changing sales environment
  • Experience working in a highly dynamic, global multi national software company across APJ
  • Exhibits sufficient marketing and business acumen, credibility and presence to enable effective relationship building, influencing and instilling confidence at all business levels
  • Proven ability to engage at C-level for the purposes of establishing peer relationships, and articulating strategic vision
  • Experience in managing relationships and influencing in channel driven sales environments and complex global alliances including the ability to initiate and drive fundamental changes in partner business and marketing strategies
  • Proven experience in business analysis, planning and management including P&L responsibilities
  • High levels of energy, drive and commitment, combined with excellent written and verbal communication skills
  • Tertiary qualification in Marketing (or similar) or equivalent commercial experience
6

Partner Marketing Intern Resume Examples & Samples

  • Undergraduate or post-graduate in a business studies/marketing degree from a recognized university
  • Motivated and organized person who is a self-starter and can multi-task
  • Intermediate level Excel skills
  • Proficiency in Spanish, German or French would be a bonus
7

Director Global Partner Marketing Resume Examples & Samples

  • Manage a small direct team that is dedicated to support the VMware Partner Demand Center
  • Manage a complex vendor to deliver projects on time and on budget
  • Rationalize multiple projects and prioritize with the team to set clear expectations on delivery
  • Evangelize, educate and train partners and internal team members on using the Demand Center to drive adoption and consumption
  • Develop Marketing Requirements Documents for Demand Center projects
  • Minimum of 10+ years’ experience in marketing related job (prefer B2B) technology sector (software industry experience preferred)
  • Minimum 5 years in partner marketing
  • 4+ years people management experience
  • Experience working with virtual teams and cross functional groups
  • Ability to travel 20% of the time worldwide and within country
8

Director, Global Siso Partner Marketing Resume Examples & Samples

  • Content expert for assigned partners, drive primary efforts for GTM activities
  • Own integrated and solution focused GTM strategy and programs
  • Lead targeted demand generation and sales enablement programs
  • Develop key metrics, progressive measurement, facilitate lead nurturing process
  • Identify and create programs at all stages of the sales funnel
  • Project Management and Budgeting. Maintain budgets throughout process
  • Identify new program and go-to-market trends and opportunities
  • Min. 10 yrs. experience developing and executing go-to-market strategies and programs with a collaborative approach working with sales and product management teams
  • Start up experience a plus
  • Multi-year experience working with global System Integrators
  • Industry knowledge and creativity that resonates with target customer base
  • Strong leadership, analytical, negotiation and problem-solving skills
  • Outstanding project management skills to bring go-to-market ideas to fruition
  • Marketing experience in and passion for SaaS, software, tech, and B2B products
  • Field marketing experience and working in multiple countries and cultures a plus
  • Excellent verbal and written communication skills. Travel 20% +
9

Director, Partner Marketing, APJ Resume Examples & Samples

  • Building, developing and managing a core team of partner marketing specialist across the APJ region, taking responsibility for developing relevant GTM plans for distributors, OEMs and other key Alliance partners in conjunction with the Global partner teams to ensure delivery of consistent partner programs to the APJ regions
  • Develop and implement creative, cutting edge marketing programs that build awareness and pipeline with key distributors, solution providers, system integrators, alliance partners, and other companies in VMware’s partner ecosystem
  • Team closely with the broader integrated marketing team to ensure seamless deliver of integrated direct and indirect programs across the APJ region
  • Ownership of control and tracking of market development funds and overall budget within the parameters set by the Senior Director
  • Coach and develop the team on continual improvement to achieve and exceed targets
  • Key metrics will include contributing to achieving overall marketing ROI targets and implementing programs to ensure recruitment of channel partners
  • Effectively aligns and leverages internal and external resources to resolve complex issues and scale the business through collaboration with the VMware Channel community
10

Partner Marketing Specialist Resume Examples & Samples

  • Interact with the global alliance team and the APJ partner organization, and represent Japan to get the maximum leverage from those organization to develop the suitable programs for the entire Eco Partners
  • Superior verbal and written Japanese and English communication skills
  • Strong follow-up skills and customer relationship management skills -- quick to respond and act on client questions and concerns
11

Partner Marketing Intern Fall Resume Examples & Samples

  • Competitive research and analysis
  • Tracking partner activity
  • Email and digital lookbook performance reports
  • Maintaining beauty closet organization
  • Assistance with various presentations and projects including styling/key looks directives for wholesale accounts, monthly marketing reports, marketing calendars, planning documents and research for special projects
12

Senior Director Global Siso & Telco Partner Marketing Resume Examples & Samples

  • Leading and developing a world-class Global SISO and Telco partner marketing team
  • Collaborative Marketing strategy development and execution with Global SISO and Telco partners and teams within the Global Partner Organization and with the GEO Partner Marketing and Partner Sales teams
  • Build relevant and easily consumable marketing programs that support the corporate and field goals for SISOs and Telco’s
  • Build and maintain strong Marketing relationships with VMware strategic SISO and Telco partners
  • Evangelize and ensure inclusion of SISO and Telco partners in VMware GTM marketing plans
  • Preferred MBA or Masters degree in Management, Marketing or a related field
  • Minimum of 15+ years’ experience in marketing related job in the technology sector (software industry experience preferred)
  • Position located full time in Palo Alto, CA
13

Global Partner Marketing Specialist Resume Examples & Samples

  • Marketing Campaigns – Support execution of marketing campaigns across vendors and internal stakeholders
  • User Community – Manage all user community site content and coordination
  • Content Calendar – Maintain and update a coordinated editorial calendar of content
  • Communication Guidelines - Implement and maintain communication guidelines
  • Communications Execution – Support in communications execution, including Dreamweaver and Eloqua usage
  • Reporting - Collecting, analyzing and presenting data to various internal stakeholders
  • Preferred BA/BS in Marketing or a related field
  • Marketing internship preferred
  • Position located full-time in Palo Alto, CA
14

Manager, Epix Partner Marketing Cdm Resume Examples & Samples

  • Assist the VP/Directors in the development of EPIX marketing plans and with sales proposals to meet channel and CD subscriber/revenue goals and drive distribution
  • Create and manage individual direct marketing campaigns for assigned affiliated MVPD partners (i.e., AT&T U-verse, Charter, Cox, Frontier, Verizon FiOS) with the goal of driving EPIX or package subscriptions. Tactics may include Cross-channel, digital, social, email, direct mail, outbound telemarketing, etc
  • Oversee and coordinate generating awareness for EPIX programming, key marketing messages, and distributor promotions/events including traditional, social, digital, and grassroots media and other MVPD communication channels (set-top box banners, barker channels, VOD pre-roll, newsletters, etc)
  • Manage general call center marketing efforts including development and distribution of ongoing training and awareness materials to all partners as well as developing and managing POS incentives and recommending training schedules for assigned MVPD accounts
  • Protect and maximize the EPIX brand in partner TV, print, and digital marketing tactics, websites, TVE portals, social media sites, etc
  • Maintain ongoing dialogue with assigned sales teams. Work with them to evaluate promotional opportunities to ensure we are creating opportunities that are on target with driving EPIX and distributor priorities
  • Act as brand liaison and expert for the EPIX brand to the sales team and affiliates, while representing the Content Distribution POV in brand meetings
  • Recommend initiatives based on understanding and identifying the industry trends that will affect network distribution and marketing plans in the short and long-term
  • Maintain ongoing dialogue with the channel contacts (marketing, programming, creative, digital/social media, legal, press) to create comprehensive full integrated opportunities that maximize CD and channel priorities
  • Oversee and supervise marketing coordinator on their day to day projects. Mentor and take a personal stake in their professional development
  • Manage budgets associated with projects and provide Coordinator with details for department tracking
  • Bachelor degree with 3-6 years marketing experience
  • Working with cross functional teams. Digital experience preferred
  • Candidate should be extremely detail-oriented, reliable and a self-starter with strong project management skills and the ability to prioritize and manage multiple projects
  • Ability to learn quickly. Must be flexible and able to adapt to the changing industry and organization landscape
  • Be a strategic and innovative thinker and have excellent written, verbal and presentation communications skills
  • Strong interpersonal, written, and communication skills to interface across multiple levels (up to VP, SVP) and across groups
15

Director, Partner Marketing Resume Examples & Samples

  • Primary Marketing Advisor to specified OEM’s with key functional responsibility for the customer experience as well as maximization of subscriber acquisition and retention initiatives
  • Own the key metrics deliverables for their OEM(s)
  • Develop the functional marketing requirements for product standup
  • Develop strategic marketing plans to drive enrollment, subscription activations, upsells, renewals, and winbacks for CV Services
  • Oversee a team of two to ensure proper management of the end-to-end campaign process including OEM interface, AM interface, campaign design, planning, and execution, ensure coordination with appropriate internal stakeholder departments including Marketing Operations and Business Intelligence to ensure successful campaign execution
  • Oversee the customer experience and ensure positive client relationships to ensure successful program execution
  • Manage a team of two partner marketing managers
  • 10+ years of experience in marketing, subscription management or channel management experience preferred
  • Account, marketing operations or product marketing with a history of acquisition success is preferred
  • Previous experience in creating and executing channel marketing plans and programs, managing and forecasting fulfillment budgets and subscription marketing or marketing technology to the consumer is required
  • Equal Opportunity/Affirmative Action Employer M/F/V/D
16

Manager, Nick Movies & Partner Marketing Resume Examples & Samples

  • Serve as day-to-day point person for internal teams (Consumer Products, Retail, Project Management, Creative Resource Development and Sales) and the studio partner in support of all Nickelodeon Movie initiatives
  • Manage every aspect of the business, including the daily oversight of product and retail submissions and obtaining studio approval at every stage of execution
  • Diligently oversee project calendars and tracking databases
  • Strategically communicate marketing objectives and movie information in accordance to stakeholder needs and role
  • In partnership with the business team, attend sell-in meetings for key licensees / partners on behalf of Nickelodeon and the studio
  • Spearhead the development of marketing strategies and collateral in support of “Nickelodeon Movies” and Nickelodeon’s studio and video game accounts for internal and external needs
  • Support MVG Director by attending meetings and calls with external clients and internal lines of business, and providing recaps to all parties
  • 3-4+ years of account management/project management experience
  • Proficiency in all Microsoft Office and Adobe Applications
  • Proven track record in account and project management
  • Television (cable or broadcast), Consumer Products or heavy experience with a Movie Studio company preferred
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, problem solve and work independently in a fast-paced environment
  • Strong organizational skills and attention to detail a must
  • Strong interpersonal skills - must work effectively across multiple departments and external parties
  • Excellent written and verbal communication to effectively relay information regarding promotional programs and marketing capabilities to internal departments and external partners
  • Ability to prepare and deliver presentations to a group
  • Strong desire to work for a global brand and to contribute to innovation
17

Partner Marketing Launch Specialist Resume Examples & Samples

  • Strong project management skills - time management, organizational and planning
  • Excels in building relationships across organizational boundaries and regions
  • Ability to think big “VMware” picture – strategy and tactics
  • Result and detail oriented with strong execution skills to manage multiple deadlines
  • Excellent communication skills including writing, and presentation skills
  • Experience in channel marketing and basic understanding of channel audiences
  • Enjoys working in a fast-paced, quickly changing environment and can navigate through challenging situations
  • 1-5 years of communications experience
  • BA in communications or marketing
  • Previous experience in High Tech a plus
  • Develop and execute marketing and communications plans for quarterly product launches and events across all VMware partner (including Alliances) routes to market
  • Content development and execution for key launch assets including Partner Value Proposition, Partner Playbook and all Partner Launch Email, blogs, social (as appropriate)
  • Define quarterly launch metrics and execute to a launch dashboard
18

Manager, CV Partner Marketing Resume Examples & Samples

  • Support the Director, Partner Marketing for specified OEM(s) with key functional responsibility for the customer experience (online, mobile app, in-vehicle, etc.) as well as maximization of subscriber acquisition and retention initiatives
  • Utilize strong copywriting skills to ensure campaign materials drive results
  • Assist with the development of the functional marketing requirements for product standup
  • Meet with internal strategic marketing managers and external clients to understand segment and channel needs
  • Evaluate and review subscription performance and makes recommendations on pathways to improvement
  • BA/BS degree in Marketing, Business or equivalent experience
  • 5+ years experience in B2C marketing or channel management experience preferred
  • 2+ years acquisition marketing communications required
  • Previous experience in subscription marketing or marketing technology to the consumer is required
  • Previous experience in creating and executing channel marketing plans and programs to the consumer is required
  • Previous experience in managing and forecasting fulfillment budgets is required
  • Account or product marketing with a history of acquisition success is preferred
  • Knowledgeable in "best practices" in campaign development to optimize efficiency and quality of deliverables
19

Partner Marketing Launch Analyst Resume Examples & Samples

  • Ability to work cross-functionally to gain consensus across multiple lines of business and geographies
  • Good verbal communications skills
  • Collaborative individual who is passionate about teamwork, joint problem solving, and engaging with targeted stakeholders
  • Ability to analyze information and data to make recommendations on how adjust the communication strategy
  • Motivated self-starter with the ability to work independently
  • Proficient in the use of Microsoft Word and PowerPoint, and metric tools a plus
  • Represent partner marketing on all launch meetings and evangelize the partner experience
  • Keep global partner community informed on all things launch related by hosting a monthly call with guest speakers
  • Be the advocate for a great partner experience across all partner types
  • 71326BR
20

Manager, Nickelodeon Partner Marketing Resume Examples & Samples

  • Manage, write and design trade marketing materials, including capabilities presentations, programming one-sheets, consumer insights studies and more
  • Lead the development of internal marketing and communications programs designed to drive awareness of department initiatives and information sharing across teams
  • Partner with internal team members to develop materials in support of the company’s Ad Sales, Partner Marketing, Consumer Products and Retail Marketing teams
  • 3-5 years of experience in marketing, advertising and/or copywriting
  • Proficient in Microsoft Word and PowerPoint
  • A strong eye for design, with the ability to both direct and personally develop visually appealing sales materials
  • Able to both ideate and execute
  • Organized, detail-oriented and work well under deadlines
  • Demonstrate excellent interpersonal, presentation and communication skills
  • A passion for the Nickelodeon brand!
  • Superior writing skills are a must, with the ability to tell the Nickelodeon story in new and creative ways
21

Assistant Manager, Co-op & Partner Marketing Resume Examples & Samples

  • BA with degree in marketing or related field
  • Preferred 1-2 years marketing experience and familiarity with digital marketing space
  • Strong program management and process development capabilities
  • Ability to prioritize and manage several projects simultaneously
  • High energy and flexible in a constantly evolving team environment
  • Ability to work well cross-functionally with multiple stakeholders
22

Director, Partner Marketing Resume Examples & Samples

  • Serve as both the Crackle and partner representative to develop successfully relationships that drive traffic, downloads and awareness
  • Work closely with partners, vendors and internal resources (legal, programming, sales, business development, product and engineering) to create, secure and execute joint marketing promotions that span online, in-store, mobile, on-console and consist of content exclusives, sweepstakes, themed collections, etc. and achieve measurable business results (downloads, streams, awareness)
  • Conduct market and competitive analysis to identify trends and baseline data to inform marketing strategy
  • Lead the ideation, targeting, pitching and execution of 3 rd party promotional partnerships (in categories such as music, sports, and digital brands) that drive awareness and use of Crackle
  • Partner with the Media team to plan, execute and optimize mobile and Smart TV/ gaming console media buys to drive ROI positive downloads and usage
  • Create pitch decks that include all details and plans to become a leading content provider across multiple distribution platforms
  • Work with the Creative team to streamline operations and ensure assets are requested and trafficked in an efficient manner
  • Analyze performance utilizing research tools such as Omniture, Comscore and proprietary tracking systems and provide actionable insight into platform performance and promotion results
  • Create recaps of all partner marketing efforts including key learnings, insights and recommendations
  • Ensure Crackle branding is consistent and updated across services to highlight monthly content
  • Seven years marketing experience in entertainment or CPG
  • Marketing experience at a cross-platform, digital entertainment environment
  • Deep understanding of entertainment, mobile, game consoles and connected device platforms
  • Skilled marketer with an understanding of brand and message communication
  • Account management experience
  • Experience leading marketing projects that span multiple companies and cross-functional teams
  • Bachelors degree required, MBA a plus
  • Strong creative and strategic thinking
  • Agile, entrepreneurial spirit
  • Strong PowerPoint and Excel skills; Photoshop a plus
  • Sound quantitative analysis skills
  • Experience planning and analyzing digital media buys
23

Manager, Sponsorship Partner Marketing Resume Examples & Samples

  • Create compelling, insight-driven sponsorship packages that showcase excellent storytelling, incorporating research and driving incremental advertising revenue
  • Ideate and execute insight-driven branded content pilots and sales products for Upfront marketing opportunities
  • Manage Coordinator in creating sponsorship materials and maintaining the sponsorship portal, helping to find solutions for sponsor conflicts when necessary
  • Assist in the execution of sponsorship elements for major tent pole events such as Kids’ Choice Awards, Kids’ Choice Sports, and HALO
  • Meet with site, social and on-air programming teams to identify network priorities and opportunities based on key events, premieres and launches
  • Work with the Senior Director and Ad Sales to create assessments of sponsorship performance, including sell-through, performance metrics and key client categories in order to inform development of future materials
  • Research, discover and share new trends in media and marketing to develop new and innovative opportunities for the company
  • Educate Nickelodeon Velocity and sales teams about TV and Digital content plans and launches across Nickelodeon platforms
  • 4-6 years of experience in a marketing, media company or advertising agency
  • Excellent written and oral presentation skills
  • Proactive and strategic thinker
  • Excellent PowerPoint, Photoshop, and Excel skills
  • Skilled diplomat who works effectively across multiple departments and external parties
  • Comfortable working in a fast paced, high performance group with multiple projects at one time
  • Strong desire to work for a global brand and to contribute to innovation within the organization
  • A passion for all things Nickelodeon!
24

VP Authorized User & Partner Marketing Resume Examples & Samples

  • Translating customer research and campaign analytics into winning marketing and creative strategies
  • Developing inspiring marketing creative and messaging that drives customer behavior
  • Managing multiple work streams simultaneously and executing flawlessly on each
  • Prioritizing varying business priorities
  • Leverage customer research and analytical insights to develop authorized user acquisition and engagement marketing strategies
  • Work with creative agency to design and deliver winning Authorized User and Partner marketing campaigns
  • Develop creative briefs and oversee creative agency work, ensuring top-quality work is delivered on time and within budget
  • Work with Campaign Management, Channel and Decision Management teams to plan and ensure flawless campaign execution, from project planning through results measurement
  • Ensure marketing creative adheres to campaign strategy and Citi branding standards
  • Secure and retain Legal and Compliance approvals
  • Develop strong partnerships with Channel Execution and Service and Delivery to maximize Customer touch points to ensure relevant offers and experiences with the specific intent of acquiring new Authorized Users and maximizing engagement among the existing Auth User base
  • Work with Citi Partners to design and execute campaigns that help shift spend share to our partners
  • Manage program compliance and controls reporting and record retention activities
  • Candidate will have a minimum of 5-7 years of Marketing experience, with at least 2 years in digital marketing execution and preferably in consumer financial services
  • Agency and/or creative/design background a plus
  • Experience executing multi-channel marketing campaigns
  • Understanding of the Consumer Cards business; understanding of the overall payments industry a plus
  • Experience leading cross-functional teams that include marketing, decision management (analytics) and finance
  • Strong customer focus and past achievement in applying a customer mindset to help realize marketplace potential
25

Partner Marketing Director Resume Examples & Samples

  • Lead a high performing team based across EMEA to ensure delivery of bookings and users targets through key high margin channels (ISP/telco/mobile and retail)
  • Work with the EMEA Management Team to define the engagement strategy and execution of monetization programs to drive growth in key accounts
  • Work with and manage the team to influence key partners across EMEA to define and implement enablement programs and identify new opportunities to launch through new channels to drive incremental revenue
  • Design and optimize the end-to-end customer journey with partners and internal engineering teams to increase key metrics to drive incremental revenue for both Intel Security and our partners
  • Engage with Intel's key account teams to uncover additional opportunities and leverage their greater presence across EMEA ISPs and Retailers to enhance go-to-market execution
  • Work on the EMEA CSMB Leadership Team to define product requirements and channel engagement to drive continual growth
  • Marketing related Degree or equivalent experience
  • Experience in driving user acquisition and engagement for consumer value added services through online and offline marketing activities and product optimization is required
  • Proven hands on success in implementing, executing and developing partners through marketing and proven track record driving growth
  • Fluent in English with excellent oral and written skills; Ideally fluent in another European language and at ease with working with different cultures and countries
  • Marketing experience in a Channel environment across multiple countries WW; Experience of working with partners (ISPs, telcos, portals, online businesses) and establishing relationship at all levels, with on-line brands and/or traditional consumer brands
  • Experience of working in a changing environment; Experience of all aspects of the marketing mix (online, merchandising, in-store, advertising, call center incentives)
  • Flexible with regard to regular travel
  • Self-motivated, Enthusiastic, Assertiv, Good interpersonal skills & Strong result and goal orientation
26

Centralized Partner Marketing Resume Examples & Samples

  • Develop and execute strategic marketing campaigns that drive product goals across Media Partnerships' verticals globally (news, sports, entertainment and influencers) using email, events, webinars, and other relevant channels
  • Understand media trends and Facebook product value propositions and use that expertise to effectively drive product trial and retention
  • Drive adoption and ongoing education of new campaign optimization and measurement services across regions
  • Gather information and communicate across multiple stakeholder teams to support new scaled services
  • Think and work independently, demonstrate creativity and deliver quick results, while demonstrating a team-player attitude
  • Support cross-channel marketing efforts through audience targeting, test set-up and tracking, measurement and reporting
  • The position will be based out of Menlo Park, but will require active interaction and travel with the teams across the globe
  • 5+ years professional experience in digital media, and/or consulting, and demonstrated leadership
  • Deep knowledge of Facebook and other digital advertising platforms with expertise in crafting media solutions that drive positive outcomes
  • Deep marketing expertise across digital channels, emphasis on email marketing preferred with A/B testing expertise
  • Strong analytical skills, with experience solving ambiguous problems using data and providing practical business insights
  • Demonstrated ability in campaign optimization and data analysis to drive decisions
  • Ability to define, develop and lead large programs in a fast-paced, rapidly changing environment
  • Self-starter with a passion for connecting people, and keeping individuals engaged across a team
  • Experience in SalesForce, Tableau and SQL a plus
27

Business Partner Marketing Resume Examples & Samples

  • Be a self-starter and work well independently with limited direction
  • Have the ability to take ownership for business outcomes
  • Be a Strong critical thinker - the ability to analyze data, develop root causes and recovery actions, and deliver persuasive executive level presentations /communications
  • Be proficient in Excel and Powerpoint
  • Excellent communication skills are crucial – verbal skills (one-on-one as well as presentation skills) as well as writing skills with the ability to develop succinct and compelling content
  • Effective interpersonal skills for dealing with others at all levels within the IBM organization and partners
  • Ability to manage multiple complex tasks, setting priorities, managing expectations, and delivering results on schedule
  • Excellent team work skills required for an environment that requires continual collaboration
  • Portfolio Marketing
28

Alliance & Partner Marketing, Director Resume Examples & Samples

  • Work closely with the Business Development organization to develop and deploy high-value programs to drive sales productivity with key strategic partners
  • Work closely with partners on a quarterly basis to formulate effective go-to-market plans including awareness and lead generation, enablement, and sales elements
  • Develop joint partner-facing positioning, messaging, and assets to drive awareness, demand-gen, and enablement
  • Manage in the partner enablement process to ensure that partners are effective at selling Hortonworks products and services in their respective vertical or geographic markets
  • Manage and/or execute joint marketing campaigns with partners including webcasts, field seminars, campaigns and selective conferences
  • Closely track partner lead follow-up to ensure a closed loop sales process
  • Work closely with the Product Marketing organization to ensure consistent messaging
  • Closely monitor key metrics on a quarterly basis and report metrics to the partners and executive management teams
29

VP of Partner Marketing Resume Examples & Samples

  • Required minimum 10+ years total business development experience, preferably in the Health vertical
  • 4+ years management experience in business development, preferably in the Health vertical
  • Strong Microsoft Office Skills (Excel, Word, PowerPoint)
  • Preferred 5+ years SaaS or Business Development experience forming partnerships
  • Ability to think strategically about target segments and develop compelling proposals to drive interest
30

Emear Partner Marketing Resume Examples & Samples

  • Working with country and global marketing colleagues to agree a strategy and execution plan for an on-going enablement program targeting Cisco’s partners with the objective of high adoption and utilisation of Cisco’s partner marketing platforms that host training, the latest in marketing trends, and digital services
  • Work with the countries to ensure that the content and services needed to drive EMEAR’s business are available on the platform
  • Work with country marketing teams on delivering partner enablement forums/skills drive
  • Work with the EMEAR partner marketing communication lead to provide content to enable the partner platforms
  • Represent and execute on EMEAR’s participation at Marketing insight and training events. (Cisco’s global program is called ‘Velocity’)
  • Self-motivated individual who can build relationships at all levels with local, regional and global colleagues as part of a virtual or physical team and across disciplines
  • A good organiser who can manage multiple projects across countries within tight budgets and deadlines
  • Excellent interpersonal, communications and influencing skills, able to build a rapport and communicate at all levels
  • Strategic and tactical expertise in communications including copywriting and editing whilst adhering to brand guidelines
  • Ability to operate with a high degree of autonomy
  • Ability to manage marketing budgets
  • Demonstrate strong awareness of the latest marketing automation trends and platforms
  • Strategic and tactical expertise in social media
31

Partner Marketing Resume Examples & Samples

  • Create an integrated global plan and execute on it (e.g., integrated marketing activities, scaleable program infrastructure)
  • Work with Alliances to develop a scaleable model across partner types (e.g., marketing assets)
  • Work with Sales to accelerate and capture success stories from joint wins (e.g., testimonials)
  • Work with Marketing to ensure joint-marketing of wins and findings/insights (e.g., co-publications, webinars)
  • Drive critical relationships with each partner to establish marketing execution on a global basis (e.g., dedicated partner staffing aligned with Medallia)
  • Support development of Alliances and senior executive relationships with key partner leaders (e.g., structuring agenda for practice leader discussions)
  • Details within the items above will be explained in person
  • 5+ years work with a partner organization and/or alliance department and/or partner marketing team
  • Understanding of consulting, market research & related professional service business models/leader firms
  • Understanding of Saas and/or customer experience programs and related areas
  • Strong ‘relentless forward movement’ orientation - need to be able to ‘put points on the board’ creatively
  • Demonstrated initiative and follow through in a fast-paced, fluid environment
  • Should be able to make a team better - including learning from personal mistakes and mistakes of others
32

Partner Marketing Specialist Resume Examples & Samples

  • Coordinate global-to-region partner marketing and sales initiatives
  • Work with OEM and Channel sales teams to identify quarterly priorities and programs
  • Ensure SMB products effectively communicated and rolled out with partners in country
  • Own key partner marketing programs for strategic partnerships, including multi-city joint event series, Nutanix partner seminars, webinars and social media campaigns,
  • Periodic on-site support of events, ensuring lead follow up and focused tracking
  • Continually identify new opportunities to improve scale, impact, and efficiency
  • 4-6 yrs. experience in marketing with emphasis in partner marketing
  • Experience in working with both the channel and OEM partners with a demonstrated strength building and developing partner-marketing relationships
  • Experience developing integrated marketing programs incorporating appropriate elements across enablement, demand generation and sales acceleration
  • Proven ability to roll out programs successfully across Asia Pacific and Japan
  • Creative thinker and strong problem-solving skills
  • Experience in storage, virtualization, server technology marketing
33

Senior Director, Partner Marketing Resume Examples & Samples

  • Lead the consulting partner marketing team to reach top line marketing goals within our joint business objectives
  • Drive consulting partner co-marketing programs with top strategic alliance partners. With a global scope, ensure the top partners' marketing plans and tactics are delivering on agreed upon business objectives with Salesforce Alliance and consulting partner leadership
  • Lead and support strategy, plan and execution of joint marketing campaigns and tactics including global events, programs and communications
  • Secure global event sponsorships and support the event benefits execution. Ensure that consulting partners secure their global event sponsorships and help each partner maximize their presence by strategizing with our sponsorship, campaign and product marketing teams while supporting co-marketing activities at each event including World Tours, Connections and Dreamforce
  • Support additional marketing initiatives including asset production and approvals, customer stories, press releases to drive thought leadership and demand
  • Lead weekly Salesforce and partner team calls. Share weekly updates on marketing deliverables and results with both Salesforce and partner stakeholders
  • Deliver campaign reporting to measure effectiveness and pipeline impact. Build campaigns, manage members, and report on metrics including pipe gen among others
  • Manage our co-marketing budget to optimize the impact and results across our partners. Gather funding requests, prioritize and follow-through on budget commitments with partners
  • Execute multiple, simultaneous marketing programs that require balancing trade-offs and high-speed tactical execution
  • Build and maintain strong relationships with a diverse set of internal and partner constituencies including marketing teams, legal, finance, support, and sales
  • Experience/Skills Required
  • 10+ years of experience in product or partner marketing. MBA a plus. (but we also love brilliant
  • People who didn't go to business school)
  • Proven co-marketing expertise with top strategic consulting partners including Accenture, Deloitte, PwC, Capgemini
  • Minimum 5+ years experience in high tech industry (preferably enterprise CRM) in the following areas: Alliances Marketing, Product Marketing, Industry Marketing
  • 5+ years managing teams
  • Experience in messaging and positioning the value proposition to internal salesforce.com stakeholders and to partner stakeholders
  • Experience with creating and building differentiated relationships and engagement with partners and sales teams - experience working with consultancies and ISVs is desired
  • Strong executive presence with proven ability to present in formal and informal settings
  • Demonstrate an high level of proficiency in conflict and negotiation management with ability to gain concessions without damaging the relationship - a "win-win" philosophy
  • Stellar public speaker and story teller
  • LI-QS
34

Partner Marketing Analyst Resume Examples & Samples

  • Push the limits of Hotels.com thinking on how to operate performance based marketing channels
  • Run regular bidding updates across all channel partners
  • Contribute to planning, design, testing, and use of bidding and operational tools
  • Run regular reporting to identify bidding opportunities and measure channel performance
  • Ensure ads are performing as expected, functioning properly and are being tracked by internal and external systems
  • Generate and disseminate reporting to ensure that the wider team is aware of advertising performance trends
  • Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc)
  • Minimum 1 year of experience directly related to the duties and responsibilities specified
  • Familiar with online performance based marketing channels
  • Able to develop strong working relationships with internal peers and can get cooperation in a non-authority relationship
  • Project and campaign management experience
  • Expert in MS Excel (specifically Pivot tables, VLOOKUP, and Power Pivot are must have skills)
  • Proficient in SQL
  • Academic or practical experience with SAS, Python or other data processing scripts a plus; ability and willingness to learn SAS and Python a must
35

Director, Partner Marketing Global TMS Resume Examples & Samples

  • Responsible for managing/growing relationships with global partners (e.g. Kayak, HotelsCombined, Intent Media, Clicktripz, Skyscanner, Mafengwo, JAL)
  • Responsible for Hotels.com P&L for partnerships and driving for revenue growth at desired ROI
  • Lead team of internal and cross-functional team members to drive Hotels.com strategy
  • Communicate on performance and strategy to key global stakeholders (e.g. VP/GMs, Finance, Product)
  • 8 to 10 years of direct experience in analytical online marketing for a Fortune 500 or Internet Retailer 500 company
  • Able to develop strong working relationships with internal peers and navigate a complex matrix organization
  • Exceptional attention to detail in executing complex projects and time-sensitive deliverables
  • Expert in the use of Microsoft PowerPoint, Excel, and Word
36

Partner Marketing Specialist Resume Examples & Samples

  • Developing and sustaining different Channel Marketing budgets and funds for Middle East & African activities
  • Setting up & maintaining a consistent corporate image throughout all joint partners’ activities and executives’ events by closely supervising corporate messages &ensuring best utilization of Oracle resources thru partners
  • Project Management for MEA Alliances and channels engagement activities to partners
  • Enhancing partner’s coverage with Oracle via Press Releases, Joint Media activities & direct contact with the different Press members across the region
  • Managing partners’ branding across different markets & creating effective communications material
  • Full ownership of executing the yearly marketing plan of engaging partners in terms of objectives, budgets and return on investment
  • Overseeing & monitoring activities execution all over the region
37

Senior Manager, Industry Partner Marketing Resume Examples & Samples

  • Highly motivated individual with energy, enthusiasm, and passion for the Salesforce business and the partner ecosystem
  • Proven experience developing and delivering integrated marketing campaigns with partners
  • Excellent interpersonal, communications, and people leadership skills
  • History of successfully building and maintaining strong relationships with a diverse set of internal and partner constituencies including senior level executives, legal, finance, support, sales and marketing experts
  • Industry marketing expertise
  • Metrics/ROI Jedi
38

Manager, Global Partner Marketing Campaigns Resume Examples & Samples

  • Create effective partner content, collateral and demand creation campaigns or programs – using both internal and agency resources, to promote awareness, generate leads and new opportunities into the partner ecosystem pipeline
  • Secure buy-in on campaign and program metrics, KPIs, etc. analyze and communicate status against agreed metrics, identify opportunities to improve or optimize results
  • Develop and maintain an understanding of our partner ecosystem, our partner programs, and Commvault’s products and services
  • Coordinate the development of global partner marketing campaign plans in a matrix organization that includes all three of Commvault’s operating theaters: the Americas, EMEA and APAC
  • Evangelize and enable partners and CVLT field to adopt and execute Commvault campaigns & the Commvault Partner Demand Center
  • Act as a subject matter expert on the Commvault Partner Demand Center; leverage the platform as the primary vehicle to deliver campaigns and content for partners
  • Facilitate and support the launch of partner campaigns
  • Works collaboratively with all related groups within Commvault to ensure successful execution and launch of Partner marketing campaigns and programs, including: Field Sales and Field Marketing (by theater), Digital Marketing, Sales Operations, Corporate and Theater Communications, Partner Enablement, and others as required
  • Significant experience (5 to 7 years) in channel/partner marketing in an enterprise software company
  • Strong experience in partner marketing creative, content, collateral, campaign development and industry best practices
  • Excellent organizational skills and demonstrated ability to plan, coordinate and execute large projects and deadlines
  • Superior communication (oral and verbal) and presentation skills
  • Strong teamwork focus and ability to work across both global as well as cross-functional organizations
  • Budgeting, Metrics and Dashboard creation and reporting
  • Experience with Salesforce, Marketing Automation tool - StructuredWeb highly desirable
  • Approximately 10% to 20% travel required
39

Partner Marketing Resume Examples & Samples

  • Develop a deep understanding of partner marketing objectives, Amazon’s current advertising systems and product offerings, and marketing technology ecosystem
  • Leverage the above insights to develop the vision for Amazon’s partner marketing programs, validate the vision with your customers, and gain buy-in across internal stakeholders
  • Create a product roadmap for a phased rollout of these programs
  • Work across teams to develop a scalable architectural framework that leverages existing capabilities and customer interfaces
  • Roll out product offerings, measure success and work to optimize and scale each program
  • Serve as the Consumer Marketing organizations SME on partner marketing
  • Report on progress to internal stakeholders, and work to remove any blockers to success
  • Bachelor’s degree in business, engineering, marketing, design or related field is required
  • Professional experience in product management, financial analysis, and/or marketing with approximately 5+ years’ experience
  • Demonstrated customer obsession - an unflinching desire to provide the best experience for customers
  • Experience managing complex projects, with significant top and bottom-line impact
  • Experience leading product development life cycle end-to-end
  • 8+ years of industry experience managing product development projects
  • Experience with large-scale website platforms, web applications, or mobile applications
  • Demonstrated ability to drive cross-team initiatives, leveraging influence rather than authority to deliver successful results
  • Travel Required - 10%
  • MBA, MS in Computer Science, or other advanced degree in related field
  • Experience with marketing technology platforms
  • Experience in eCommerce, retail, or related industries
  • Demonstrated ability to manage multiple complex projects and competing priorities in an ever-changing environment
  • Proven track record of delivering results in large, cross-functional initiatives
  • Superior analytical and quantitative skills; experience using data and metrics to test theories, confirm assumptions, and measure success
  • Proven ability to identify, analyze, and solve ambiguous problems independently with an extreme attention to detail
  • Strong strategic aptitude; proven ability to define a winning business strategy and product roadmap and gain buy-in from stakeholders at all levels
  • Demonstrated ability to successfully influence stakeholders without formal authority, leading cross functional teams across geographies and business units
  • Excellent customer experience intuition; demonstrated success in creating innovative and user-friendly products and customer-facing features
  • Technical fluency; comfort understanding and discussing technology concepts, schedule tradeoffs and new opportunities with technical team members
  • Strong bias for action; ability to create a sense of urgency in a fast-paced, dynamic environment
  • Strong written and verbal communication and persuasion skills
  • Experience operating in a global environment
  • Experience in Digital Marketing, Digital Advertising, Digital Payments, or eCommerce
40

Head of EU Partner Marketing Management Resume Examples & Samples

  • Manage marketing materials for key partners in a scalable and timely manner
  • Partner with Prime product and business development teams to launch and support partnerships across EU
  • Work closely with Prime benefit teams, such as Music & Video teams, to define and develop marketing strategies for partner initiatives
  • Analyze and maintain on-going partnerships for continued growth
  • Develop and promote partner marketing across all channels, including TV, digital, and print materials
  • 7+ Years Marketing and Account Management experience including working with analytical data
  • Demonstrated experience leading program launches and implementations
  • Strong project planning, execution and communication skills, both verbal and written
  • Proven ability to meet tight deadlines, multi-task, and prioritize workload
  • Ability to manage multiple competing priorities simultaneously and drive projects to completion
  • Strategic thinker with ability to understand business strategy, provide consultative marketing and business analysis, and leverage technical skills to create insightful, effective tools and processes
  • Experience communicating with executive key stakeholders as well as with colleagues and partners with both business and technical backgrounds
  • Experience managing or working closely with engineers, marketing, and sales partners
  • Experience with data analysis
  • Experience with agile product development
41

Senior Director of Partner Marketing Resume Examples & Samples

  • Own the coordination and calendar of Partner Marketing Events and activities of our top Launchpoint and Digital Services partners and align execution resources across/with Marketing Department
  • Build and deploy Partner Marketing Co-op programs for top tier partners
  • Manage a small team of personnel that drive sponsorships, events and web content
  • Report and Manage KPIs and Partner Marketing GTM activity output against objectives
  • Build and execute marketing and sales programs for Marketo to remain or become the platform of choice for our partners
  • Create and execute programs and events to drive new business opportunities for partners and our sales teams
  • Work directly with partners,Marketo Business Development, Product & Segment Marketing, and Sales Enablement teams to prioritize and develop presentations, case studies, collateral and sales tools to educate Marketo Sales teams on the customer value of partner solutions
  • Work with Marketo PR, Customer Marketing, and Community to communicate the unique value of the ecosystem and our partners to our customers and prospects (including Launchpoint and Alliances Press Releases)
  • Work with our partners and the Marketo demand generation, customer marketing and
  • Product Marketing teams to build-out go-to-market plans with key partners to drive awareness and opportunities
  • Energetic, spirited outlook and relentless partner champion
  • Understanding of marketing event and collateral/campaign time requirements
  • Enjoy partner engagement and partner program development and execution
  • Substantial event management and marketing program execution
  • Comfortable meeting and working with a large number of partners and juggling multiple projects
  • Team player with demonstrated communication skills
  • Microsoft PowerPoint, Excel and Word skills
  • BA or equivalent– MBA preferable
  • Marketing or Marketing Automation
42

Partner Marketing Intern Resume Examples & Samples

  • Developing and managing a communication and content calendar that supports internal communications, Partner communications, Events and social channels for Partner Marketing in APAC region
  • Co-ordinate and execute quarterly webinars as a market ‘to” initiative to drive awareness and preference with Adobe Digital Marketing partners
  • Support co-marketing programs in country with partners around agreed joint marketing initiatives
  • Assist with partner marketing reporting and dashboards on a monthly basis
  • BIG IDEA project – you would be responsible for developing and executing a “big idea” project to help support the overall objective of the partner marketing business
43

Head of Global Technology Partner Marketing Resume Examples & Samples

  • 8+ years of relevant work experience in partner marketing, product or solution marketing, and demand generation in high-technology companies
  • Experience building and scaling a high performance team
  • Demonstrated success in marketing roles that are partner-facing and field-facing
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
  • Experience constructing audience messaging and joint-partner value propositions
  • Experience designing and executing demand generation campaigns and programs
  • Experience building global partner marketing strategies and programs
  • Solid understanding of cloud architectures and cloud partner ecosystem
  • Very strong written and verbal communication skills with an innate attention to detail
  • Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
  • Willing to travel to meet with sales leaders, partners, attend events and support the sales team
  • Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred
  • Experience in Product and Solution marketing or other content generation or messaging creation function
  • Hands on experience with defining and executing digital marketing programs, including web, SEM, email marketing, and content marketing
  • Possess an expert understanding of how to drive business and marketing with and through the partner ecosystem
  • Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action
  • Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
  • Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
44

Specialist, Partner Marketing Resume Examples & Samples

  • Identify, evaluate, recommend and manage new Western Digital ecosystem partners for product certification, solution development and joint marketing
  • Collaborate with partners to develop joint solutions with new products to drive marketing awareness and thought leadership
  • Work to expand revenue stream opportunities for Western Digital products at ecosystem partners particularly through their OEM/channel partners
  • Champion partner needs internally with various Western Digital business functions and units
  • Understand and communicate Western Digital’s value proposition and product capabilities to ecosystem partners
  • Run the day to day activities of the Western Digital Ecosystem Partners program
  • Leverage the technical capabilities and lab testing resources of Western Digital and our ecosystem partners to achieve interoperability testing resulting in ISV validations or certifications for our products
45

Partner Marketing Specialist Resume Examples & Samples

  • Collaboration - Engage in extended collaboration with partner/channel management functions and partners
  • Support Strategic Planning - Align with stakeholders, support and develop integrated marketing programs including routes, KPIs, ecosystem offerings, partner recruit and enablement
  • Plan Programs and Campaigns - Design, align, resource, and promote integrated marketing programs and campaigns in support of strategic plans focused on partners/channels
  • Develop Content for Ecosystem & Partner Marketing Positioning - Provide thought leadership, positioning, and messaging, and serve as the evangelist for the overall SAP Partner strategy
  • Develop Content for Ecosystem/Partner Sourced Offerings - Collaborate with partners and Solution Management/Marketing to create complementary value props, messaging, joint offers, and references to be cascaded into marketing programs and campaigns
  • Field Enablement - Create awareness, provide enablement, and select deal support for joint SAP/partner go-to-market programs
  • Develop Content for Partner Recruitment/Enablement - Collaborate with Solution Marketing and Integrated Marketing Management to build/enhance SAP content for partner go-to-market enablement and partner-led demand generation
  • Channel Enablement - Create awareness, provide go-to-market enablement, generate demand for partners, and provide select marketing support
  • Minimum 3-5 years of marketing experience, with minimum 1-2 years in ecosystem & channel marketing
  • Experience in marketing to, with, through ecosystem / channel partners
46

Senior Partner Marketing Specialist Resume Examples & Samples

  • Collaboration - Proactively engage in extended collaboration with partner/channel management functions and partners
  • Develop Content for Ecosystem & Partner Marketing Positioning - Provide thought leadership, positioning, and messaging, and serve as the evangelist for the overall SAP Partner Marketing strategy
  • Develop Content for Ecosystem/Partner Sourced Offerings – Demonstrate high degree of skill when collaborating with partners and Solution Management/Marketing to create complementary value props, messaging, joint offers, and references to be cascaded into marketing programs and campaigns
  • Field Enablement – Mentor others to create awareness, provide enablement, and select deal support for joint SAP/partner go-to-market programs
  • Develop Content for Partner Recruitment/Enablement – Independently collaborate with Solution Marketing and Integrated Marketing Management to build/enhance SAP content for partner go-to-market enablement and partner-led demand generation
  • Channel Recruitment - Develop programs (marketing contribution) for recruitment, enablement and marketing support for partners
  • Channel Enablement – Actively create awareness, provide go-to-market enablement, generate demand for partners, and provide select marketing support
  • Experience in marketing to, with, through ecosystem/channel partners
  • Multi-route, communities, social media experiences
  • Experience in having been a partner
  • Field marketing experience
47

Marketing Specialist Telstra Partner Marketing Resume Examples & Samples

  • SP and/or technology experience either from vendor or customer side is essential
  • At least 5 years’ experience in the SP and/or technology industry
  • Up to date knowledge of current tools and techniques for marketing execution
  • Experience in working in complex multi-discipline teams
48

Manager, Merchant & Partner Marketing Resume Examples & Samples

  • Lead and provide marketing consultancy to key merchants on all aspects of payment industry marketing
  • Lead and manage all “shared-economy” eCommerce/mCommerce retailers and digital platform partners
  • Develop deep client partnerships by providing strategic and tactical marketing support including marketing analysis, insight development and campaign activities to drive Visa portfolio growth and consumer adoption of new capabilities
  • Effectively manage client marketing investment
  • As appropriate, build rapid test and learn marketing initiatives/pilots to develop deep expertise in merchant/partners business
  • Develop and/or utilise marketing assets working closely with merchants and partners to deliver best in class marketing activity in market
  • Identify relevant consumer research and develop customized data intelligence
  • Work with analytics team to carry out performance evaluations and socialize to build culture of continuous learning
  • Provide in-depth understanding and analysis of payments industry, regulation, consumer trends and competition as it relates to merchants and partners
  • Manage agencies and vendors to ensure “client centric” development and delivery of assets
49

Partner Marketing Resume Examples & Samples

  • Between 10-12 years experience in channel marketing, account management, ad agency, or in-house marketing communications
  • A deep understanding of retail planning and retail communications
  • Deep understanding of integrated marketing across ATL and BTL plans
  • Experience partnering with, and building productive relationships with creative people
  • Strong influential and cross-functional coordination abilities combined with executive communication skills
  • Develop excellent collaborative working relationships with all internal and external stakeholders
  • Passion and eagerness to develop and execute best-in-class Marketing campaigns with external partners
  • Proven flexibility/adaptability to change in dynamic environment and contributing with high performing teams
  • Attention to detail and results oriented
  • Experience with enterprise or business-oriented brand a plus
50

Partner Marketing Intern Resume Examples & Samples

  • Creating Partner recruiting lists
  • Partner welcome kits
  • Web updates
  • Co-marketing logistics
  • Campaigns-in-a-box
  • Budget coordination
  • Partner advisory council administration
  • Logistics for partner summits
  • Preferred Majors: Marketing
  • Preferred Degree: Undergrad
  • Social media skills
  • Copy writing a plus
  • Partner marketing experience/studies
  • Project management a plus
51

Partner Marketing Resume Examples & Samples

  • Assisting with partner recruiting events – invitations, registration site, collateral, presentations, coordinating, etc
  • Working with the demand generation team to execute on demand generation programs with and for partners
  • Monitoring CRN and Channelnomics top lists and awards, submitting Pitney Bowes for lists/awards and seeking out other opportunities to grow partner channel awareness
  • Supporting partner awareness programs including advertising and promotional projects
  • Maintaining budget spreadsheets and opening purchase order requests
  • Administering and tracking market development fund program
  • Maintaining partner contact lists
  • Three to five years in channel marketing
  • Marketing experience within the b-to-b channel (e.g. re-seller or distributor)
  • Shows initiative
  • Planning/project management
  • Strong verbal/written communications
  • Process oriented
  • Able to communicate channel feedback to internal stakeholders
52

Partner Marketing Marketing Resume Examples & Samples

  • Work jointly with members of the AWS Partner Network community to prepare marketing campaigns and programs utilized by partners in marketing to their existing customer base, resulting in more revenue and sales pipeline
  • Work closely with AISPL service teams, business development, PR, evangelists, and other marketing managers to ensure the AWS cloud platform information is reaching a broad audience of partners via events, seminars, webinars and other thought additional activities
  • Contribute to an effective marketing plan which will help facilitate awareness, adoption, and usage of the AWS platform through partner driven activities
  • 10 years of relevant work experience in partner marketing in high-technology companies
  • Experience with developing partner-facing programs and communications
  • Strong experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals
  • Experience managing agencies to deliver partner marketing programs at scale
  • Bachelor’s degree in marketing, business, communications, or relevant field of study
  • Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving Business
53

Director Partner Marketing Resume Examples & Samples

  • Develop an America’s channel marketing strategy and execution plan to sell and promote Riverbed solution offerings, working closely with worldwide channel marketing and channel sales to drive alignment
  • Develop, execute and track/manage 4 national marketing plans with critical GTM partners that elevate pipeline and growth
  • Build effective relationships and collaborate with select partners and their marketing teams to develop and execute plans that could be co-funded/funded through Riverbed’s MDF (market development funds) program. Work closely with Riverbed Channel Sales Managers to ensure strong alignment on goals, objectives and execution
  • Guide the strategy and integration of territory partner marketing to ensure integration and alignment between global and field marketing
  • Create new business, or repeatable win, scenarios that create high value partnerships and utilize demand generation best practices to execute, track, evaluate and report the impact of partner marketing
  • Identify partner and customer stories that we can use to promote Riverbed solutions
  • Promote partner development and marketing enablement initiatives that accelerate the partners’ ability to effectively position and sell Riverbed solutions (campaign development and deployment, lunch and learns, webcasts, partner communications, road shows, partner sales success stories, content, etc.)
  • Industry Expertise and Experience: 8-10 years’ experience working in software, hardware, networking or cloud computing in a partner marketing function
  • Campaign and Demand Generation: leverage targeting, campaigns, content, and partner execution to land global campaigns in market with partners
  • Strong Planning, Project Management and Reporting: organized planning and process management, tracking, and ability to drive accountability
  • Marketing Communications: strong written, verbal and presentation skills
  • Measurement: ability to manage projects on time, on budget with controlled set of resources, and leverage operations tools to track campaign and sales activity for predictable pipeline building
  • Relationship Management: ability to manage executive relationships, peer relationships, partner relationships to effectively influence and execute
54

Director, Partner Marketing Resume Examples & Samples

  • Define the marketing strategy for a portfolio of go-to-market partners
  • Identify business needs and define solution requirements that come from the combination of Box and partner feature sets
  • Drive joint messaging and objectives for awareness and demand generation campaigns that produce leads and referrals for both Box and our partners
  • Create and deliver compelling materials for sales teams of Box and our partners to use in driving customer demand for our joint products
  • Define and execute high-touch, high-impact marketing programs with select, strategic partners
  • Manage and inspire a small team to build a scalable program to meet the needs of and provide marketing support for our partners
  • Create appropriate content for the Box web site and other online mediums to promote the Box partner program and member partners
  • Realize the maximum value possible from the relationships with our partners for the benefit of both parties
  • Measure and track the success of joint marketing programs, investments and sponsorships between Box and our partners
  • 7-10 years experience in B2B marketing, preferably in the technology services/solutions space
  • 5+ years experience in B2B partner or ecosystem marketing
  • Proven track record of driving customer value and expanding brand presence through partnerships
  • Excellent project/program management skills
  • Experience with tracking key performance metrics for partner marketing with outstanding results
  • High EQ with a good sense of humor and ability to positively influence others
  • Able to travel nationally and internationally based on the needs of the business
  • Demonstrated ability to influence executives
  • Must be a Box user
55

Head of Partner Marketing Resume Examples & Samples

  • Drive the overall partner marketing strategy, aligning with sales and partner teams
  • Collaborate with the partner teams and our partners to create marketing programs to drive further awareness of the Medallia solution
  • Create, build, and improve partner marketing executions. Manage creation and distribution of partner assets (such as brand books)
  • Analyze and optimize partner campaigns
  • Know your partners and build excellent working relationships with them
  • Jointly develop, with our partners, customer success stories that highlight how a successful partnership can lead to impactful customer executions
  • BA/BS or equivalent experience required, MBA is a plus
  • 7+ years of partner marketing experience preferably in a B2B context with integration and consulting partners
  • Strong product and project management skills, preferably in helping partners launching co-marketing campaigns and programs
  • Solid understanding and knowledge of the SaaS partner ecosystem
  • Easily builds business partnerships and inspires team members
56

VP-partner Marketing Resume Examples & Samples

  • Lead the Consulting Partner Marketing team to achieve top line marketing goals, per group and partner joint business plans
  • Drive consulting partner marketing plans, business objectives, and co-marketing programs with top global strategic alliance partners
  • Lead and support the internal strategy, planning, and timely execution of joint marketing campaigns and initiatives, including global events, programs and communications
  • Secure global event sponsorships that help key partners advance thought leadership, value, and demand, while supporting co-marketing events, asset production, customer stories and press releases
  • Manage campaigns, funding requests, co-marketing budgets, and reporting to measure ROI effectiveness and pipeline impact
  • Build and maintain strong relationships and partner advocacy with a diverse set of internal and ecosystem partners, including product/marketing teams, legal, finance, support, and sales
  • 15+ years of experience in product or partner marketing
  • BA/BS required - MBA a plus (but we also love brilliant people who didn't go to business school)
  • Proven experience creating and building differentiated relationships and engagement with top strategic consulting partners and ISVs
  • Minimum 5+ years experience in high tech industry (preferably enterprise CRM) and 5+ years managing teams
  • Strategic/analytical thinker and great storyteller with executive presence and the ability to communicate a compelling vision, values, and strategy for partner success
  • Proven conflict/negotiation management skills and history of building 'win-win' partnerships
  • Ability to execute multiple, simultaneous marketing programs that require balancing trade-offs and high-speed tactical execution
57

Manager, Industry Analyst & Partner Marketing Resume Examples & Samples

  • At least 5 years of experience in industrial automation marketing
  • Bachelor's degree in Engineering, Marketing, or Communications-related field required
  • Strong project management experience and presentation skills (presentation type of software) required, along with excellent interpersonal, organizational, and computer skills
  • Ability to travel at least 20-25% mainly domestic, and some international travel
  • At least 2 years of industry analyst working experience and Rockwell Automation experience preferred
  • Strong strategic skills, as well as writing and summary proficiencies
  • Ensure buy in by leveraging and working with GSM as well as BU Communicators and Public Relations firm. Communicate these internally as well
  • Define, maintain and strive to improve metrics for program success
  • Control expenses
  • Provide logistics required: calendaring, teams and meeting facilitation, run meetings and in a demanding, matrixed environment. Responsible for invoices and payables
  • Have contemporary knowledge of digital marketing tools and strategies be an effective message developer
  • Have strong internal network of marketing contacts within GSM and our key vendors
58

Partner Marketing Specialist Resume Examples & Samples

  • Bachelor's degree in business or a related field, with a background in sales and marketing or account management if not specifically in channel development
  • Excellent time management and interpersonal skills
  • Strong relationship/team building and account management skills
  • Leadership qualities that reflect a self-motivated individual with the ability to work as part of a team
  • 2 + years high-tech industry experience with software reselling channels and working with reselling partners
  • Software sales and marketing experience, including ERP, Accounting, CRM, and Software-as-a-Service/Cloud Computing business applications
59

Dir-partner Marketing Resume Examples & Samples

  • Lead an experienced and geographically diverse team of partner marketing managers
  • Work closely with partner sales leadership to understand business priorities and partner ecosystem to drive programs that meet business objectives
  • Ensure partner marketing programs are planned, executed, monitored, and optimized with excellence to create demand for BMC solutions
  • Foster a culture of continuous testing, optimization, and innovation
  • Ensure programs are executed on time, on budget, accurately, and successfully
  • Ensure program schedules are created and maintained in Salesforce.com
  • 7-10+ years of B2B partner marketing programs experience, with at least 3-4+ years in a team leadership role
  • Highly motivated, self-starter, who thrives in a fast-paced environment
  • Proven ability to lead teams in delivering programs from inception to completion and measurement
  • Ability to handle multiple high priority projects simultaneously, prioritizing workloads across staff to meet competing deadlines
  • Experience with sales and marketing automation tools (Salesforce.com and Eloqua preferred)
  • Bachelor’s degree in marketing or a related field, MBA or relevant Master’s degree preferred
60

Assistant, Nickelodeon Partner Marketing Resume Examples & Samples

  • Maintain, manage and coordinate the schedules of four senior level marketing professionals
  • Plan, arrange and register travel itineraries for four departments and compile documents for travel-related meetings
  • Process all expenses for SVP and his direct reports
  • Schedule meetings and reserve meeting rooms and/or conference calls
  • Offer administrative support to the four teams reporting to the SVP, including but not limited market research, to taking meeting notes, setting up meetings (including securing meeting rooms, catering, etc) and ordering of office supplies
  • Contribute to weekly partner marketing newsletter
  • Project based work in support of marketing initiatives
  • 1 - 2 years administrative experience
  • Passion for Nickelodeon
  • Interest in entertainment and/or marketing
  • Proficient with Outlook, Excel, PowerPoint and Word
  • Self-starter, team player, and efficient problem solver
  • Ability to handle multiple tasks simultaneously, prioritize workload efficiently and meet deadlines for complete tasks/assignments
  • Good attention to detail and follow-through skills
  • Able to work adeptly with general office equipment; computer, printer, telephone, etc
61

Senior Director of Partner Marketing Resume Examples & Samples

  • Developing, presenting, and executing six-month rolling partner marketing plans
  • Articulating Partner Marketing campaign and content performance to upper management
  • Managing work across a matrixed organization with internal and external stakeholders to secure buy-in, get feedback, and manage expectations toward identified outcomes and goals
  • Analyzing campaign effectiveness to determine ROI, prioritize resources, and manage quarterly budget
  • Ensuring that all demand generation campaigns align with the overall strategy for the Technology Platform Group
  • Effectively presenting strategy both formally and informally to all levels of management and outside stakeholders
  • Developing talent on the Partner Marketing team through mentorship, goal planning, and professional development
62

Director, Americas Partner Marketing Resume Examples & Samples

  • Develop and drive the partner co-marketing strategy and co-marketing program plan development for the Americas partners (all types) designed to generate new sales leads and grow the pipeline
  • Plan and execute co-marketing programs with partners for sell with, through and to
  • Build partner oriented, joint value proposition content, coordinating with the Product Marketing teams
  • Manage and execute all aspects of joint partner events, campaigns and programs – both live and online
  • Report on campaign results, ensuring ROI is measured for all partner campaigns on an ongoing cadence
  • Build, lead, coach and manage a high-performing team that drives leads and pipeline, awareness and thought leadership with the Americas partners
  • Develop processes that improve and grow the partner relationships
  • The ideal candidate brings 10+ years focused on channel and partner marketing and managerial experience
  • BS/BA required and related work experience required, MBA a plus
  • Solid grasp of the marketing funnel, and selling to, through and with partner
  • Highly driven self-starter that thrives in a dynamic environment
  • Demonstrated leadership running partner marketing programs for a variety of audiences and a broad solution portfolio
  • SaaS / Enterprise Software experience within a growth company a requirement
  • Must be able to comprehend and own all aspects of partner marketing and partner management/relationship building from a marketing perspective
  • Exceptional communication cross functionally and at all levels including senior management
  • Very good program and project management skills
  • A team player that collaborates as standard practice, and operates successfully leading both their own team and virtual working teams
  • Experience directly managing and tracking budgets and maximizing partner matching funds
  • Follows a metrics driven, analytical approach
  • High energy, “own it” personality and ability to drive process improvement and thrive in a high growth environment
63

Director, Partner Marketing Resume Examples & Samples

  • In collaboration with partner, perform market segmentation, targeting, and position for each product line
  • Collaborate with D&B and partner peers to execute marketing tactics which may include integrated online/offline, SEM, advertising, public relations, events, email, content, other campaigns to generate demand, sales leads and revenue for strategic partner solutions
  • Manage the creation of all marketing collateral and sales support tools
  • Measure and report on campaign results
  • Identify and execute on areas for process improvement
64

VP Partner Marketing, Nickelodeon Resume Examples & Samples

  • Lead team of Directors & Managers to create innovative, branded convergent & digital only (branded & non-branded) marketing concepts across Nickelodeon TV, digital, social and mobile platforms for our advertising clients
  • Spearhead convergent proposals and ensure all elements support the overall concept and strategy
  • Create and lead a team to create strategic marketing proposals that showcase excellent storytelling, drive incremental advertising revenue and properly represent the Nickelodeon brand
  • Function as category expert for designated account list
  • Inspire a team of Marketing Directors & Managers to deliver the best work possible
  • Manage the career growth and development of the team
  • Present marketing concepts internally and externally
  • 10+ years of experience leading development of integrated marketing programs
  • Highly skilled diplomat who can work effectively across multiple departments and external parties
65

Partner Marketing Executive Resume Examples & Samples

  • Manage a portfolio of Vendors which aligns with the business strategy and technology needs of our customer base
  • Work with key internal stakeholders on campaign propositions that differentiate Trustmarque wiuthin the industry
  • Ensure focus within the sales team is maintained on these vendors in order to drive deeper relationships across the business, secure growth and drive new Trustmarque revenue streams
  • Monitor Vendor profitability to Trustmarque
  • Support an ambitious team and position their profile appropriately both internally and externally
  • Contribute to Vendor business plans which align to Trustmarque’s business strategy
  • Introduce performance scorecards to address product sales growth, market share acquisition, customer retention as well as services inclusion, cross/up-sell and overall Partnership successes to date
  • Introduce emerging technologies to the appropriate stakeholders within the business to drive differentiation/ innovation as well as competitive advantage
  • To develop and maintain professional working relationships with key channel and direct touch representatives so as to ensure Trustmarque is positioned as the leading partner and to maximise the volume of incoming leads contributed via the company’s partner network
  • Enable the business to sell propositions that drive larger transaction values whilst maximising commercial advantage through the managed Alliances network and relevant accreditations
  • To maintain an understanding of core vendor partners’ businesses, product life cycles, roadmaps and marketplaces
  • To attend sales team meetings as appropriate to gather Vendor feedback, and be able to respond accordingly in the event of good or bad comments
  • To manage Vendor escalations through to a positive and profitable outcome where required
  • To be responsible for achieving the vendor income quotient for the team; pursuing new and creative approaches
  • Supported by the wider Commercial team & Solutions team, to develop comprehensive, S.M.A.R.T., sector-specific operating plans for managed Vendors encompassing tactical and strategic services-led marketing, sales, customer and vendor activity and engagement so as to achieve all commercial targets and objectives
  • Work with marketing to develop strategic marketing plans to incorporate partner messaging and subsequently deliver marketing programmes to partners that include, but not exhaustive of; emails, telemarketing, promotions, webinars, seminars, events, sales tools and training
  • Campaign enablement training, clinics and/or workshops
  • Producing sales materials
  • Management of partner-originated leads
  • Working closely with members of the Sales and Technical teams, to support lead qualification and manage subsequent opportunities through to profitable fruition for Vendor ROI and Management consideration
  • Have an excellent understanding of public and private market sectors, market trends, and the competitive landscape
  • Understand channel sales processes and the role of a reseller
  • An understanding of IT in general, networks, and business critical systems
  • Commercial and technical nous combined with an influential approach to communications
  • Experience in a similar role within the IT product/services industry
  • An understanding of how to coordinate and implement integrated sales & marketing campaigns from inception through to execution and ability to evidence campaigns which have resulted in demonstrable revenue and/or GM growth
66

Senior Manager, Event & Partner Marketing Resume Examples & Samples

  • Drive the development and management of our annual research projects. Identify hypotheses on consumer behavior to inform research themes, working with vendors through RFP and contract process as well as research development and rollout
  • Work in close collaboration with PR, CRM, product and content marketing as well as sales enablement to develop key messaging, rollout, audience targets and subsequent marketing campaigns all designed to engage existing customers while also driving new prospects and leads
  • Plan, build, rollout and lead the Media Solutions customer advocacy board. Work closely with sales and marketing leadership to identify the right customers and content for the program. Develop a consistent cadence to engage with advocates and report back to the business
  • Lead the global event marketing strategy and calendar. Manage event marketing manager, as well as create custom thought leadership events in addition to company sponsored programs at industry events
  • Create, lead, and execute project management disciplines for custom event content strategy, developing content for the conferences including securing speakers and vetting sessions
  • Develop a robust and detailed reporting discipline to report on return on investment for various events and thought leadership channels to inform further marketing efforts
  • Maintain and manage budgets for research and event efforts
  • 10+ years marketing including demonstrated success in owning and launching research, customer advocacy and event programs, experience in a B2B environment a plus
  • Experience educating and partnering with a sales organization; experience with a global sales organization a plus
  • Strong communicator with talent to make complex messages compelling and easy to understand
  • Ability to lead multiple projects at once with a focus on the details
  • Self-motivated with drive and determination to succeed; comfortable with ambiguity
  • Collaborative and willing to do what it takes to meet the goals of our team
67

Director, Online Partner Marketing Resume Examples & Samples

  • Responsible for Online Partner Marketing and Meta P&L, and achieving revenue and new customer growth at desired ROI
  • Responsible for managing/growing relationships with key partners (e.g. Kayak, Intent Media, Trip Advisor, Trivago)
  • Lead team of 4 team members and responsible for their coaching and growth
  • Partner with other division leaders to determine and achieve cross-functional objectives (e.g. Finance, Product, Technology, Analytics)
  • Lead Hotwire’s new approach regarding performance based marketing channels to find opportunities to reach customers
  • Understand the complexities of campaign performance and recommend changes in spend level with partners while being able to articulate potential impact
  • Conceptualize campaign adjustments, design and implement testing and evaluate results
  • Structure and negotiate advertising partnerships
  • Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.); MBA preferred
  • 8 to 10 years of direct experience in analytical performance marketing for a Fortune 500 online retailer, including programmatic display and audience targeting
  • 4 years of experience successfully leading a team
  • Strong quantitative, analytical and problem solving skills; must be very comfortable with data analysis and able to use data to make decisions
  • Able to develop strong working relationships with internal peers and external partners, and can get cooperation in a non-authority relationship
  • Strong communication, presentation, and interpersonal skills. Must be comfortable delivering presentations to senior level executives
  • Knowledge of technology and e-commerce, including marketing operations and tag management
  • Expert in MS Excel; knowledge of SQL, SAS, Python or other data processing scripts a plus
  • Knowledge, passion and/or experience of travel industry is a plus
  • LI-VS1
68

Partner Marketing, Director Resume Examples & Samples

  • Build and maintain a regular cadence of revenue generating inbound and outbound campaigns that help achieve our shared pipeline targets
  • Develop both internal education marketing as well as external demand generation campaigns and programs that drive awareness and traction
  • Create partner-ready demand creation programs designed to drive new opportunities into the pipeline
  • Create compelling campaign content marketing assets that are in line with joint partnership strategic goals and marketing calendar
  • Collaborate with creative to develop content with consistent voice and tone
  • Launch and manage multiple marketing campaigns simultaneously, demonstrating repeatable results that yield campaign ROI
  • Organize and produce strategic events/conferences specific to each partner that are focused on connecting with key clients as well an lead generation
  • 5-7 years of tactical experience in public relations, communications and or marketing with proven ability to plan and execute effective, integrated marketing and communication campaigns, in a business-to-business environment
  • Demonstrated delivery of innovative and results-focused programs and campaigns
  • Solves complex problems
  • Strong project management and execution skills
  • Passion for delighting customers and using customer insights to improve end-to-end experiences
  • Strong PC skills (including Excel, PowerPoint, Word)
  • Experience with CRM and List management a plus
69

Partner Marketing Intern Resume Examples & Samples

  • Support the Video Collaboration marketing team by creating strategic and technology partner programs
  • Create compelling new tools and content, including promotional campaigns, videos, social media assets, presentations, scripts, speeches, collaterals, and the like
  • Partner with the Video Collaboration business group and regional marketing leads to assess current tools and programs, and make recommendations for improvements and additions
  • Define, develop and produce comprehensive metrics and reporting plans to gauge the effectiveness of marketing initiatives, including gathering and analyzing data from multiple data sources such as web analytics, forecasts, channel reseller data, etc
  • Spearhead planning and support of live customer and industry events, including webinars, live and recorded video productions, global and regional trade shows, and more, to drive awareness, industry recognition, and revenue opportunities
  • Identify, monitor and report on emerging trends, external marketing factors, and business development and partnership opportunities
  • Major in Communications, Psychology, or Marketing, or pursuing an advanced degree (MBA), with an interest in understanding how business-to-business products are optimally positioned, promoted, and presented to SMB or enterprise customers
  • A fundamental understanding of business-to-business marketing and the technology industry, including software, hardware, networking or cloud computing
  • An interest in understanding which types of partner marketing programs and sales enablement tools are optimal to the different types of B2B reseller
  • Organized planning and process management, with strong written, verbal and presentation skills and the ability to manage projects on time and on budget
  • A previous internship or experience in marketing at a B2B or tech company
  • Knowledge of marketing automation and CRM systems- experience with Marketo and Salesforce.com preferred
  • Results-driven, Self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment
70

Director Partner Marketing Resume Examples & Samples

  • Lead/manage 8 person team to exceed goals, and create an awesome team culture
  • Work with Business Development, GMs, Marketing, Creative and other functions to understand and deliver on business objectives, particularly revenue and new customer acquisition
  • Evaluate efficacy of existing programs and push for innovation and efficiencies in existing programs
  • Find ways to improve processes and remove roadblocks, particularly the interface with creative, finance, and product counterparts
  • Excellent communication skills: effectively communicate and coordinate efforts across a large organization (both internally and externally) to achieve key deliverables
  • Proven ability to manage multiple complex high-priority projects simultaneously, and prioritize across competing projects and objectives
  • Be able to work both independently and within a cross functional team environment
  • Have a level of maturity sufficient to comfortably and confidently interact with senior level management (internal and external)
  • Be able to simultaneously see the "big picture" and be detail oriented
  • Be highly facile with data, have a strong understanding of analytical frameworks, well-developed financial modeling capabilities
  • Experience managing a team required. Experience with executing marketing programs required. Account or program management a plus
  • BA required; MBA a plus
71

Director Partner Marketing Resume Examples & Samples

  • Develop a comprehensive and aligned strategic marketing plan, in coordination with Line of Business and Persona Marketing peer teams, as well as with key stakeholders within a strategic partner in order to meet revenue goals with and through that partner
  • Implement strategic marketing plan with assistance of project managers, internal stakeholders, and marketing teams of strategic partners
  • Engage, manage and motivate a team of highly skilled sales and marketing professionals employed by partner company
72

Director of Partner Marketing Resume Examples & Samples

  • Build the brand of the partner program through thought leadership, co-marketing and relationship building
  • Ensure alignment of partner marketing initiatives across regions
  • Represent the voice of the partner internally and advocating for solutions that are win-win for HubSpot and our partner base
  • Work closely with program and company leadership across departments to develop the program strategy and objectives
  • Develop impactful marketing strategies for our three main partner programs: marketing agency partner program, sales partner program, connect partner program
  • Develop programs, campaigns and channels that acquire net new partners across programs
  • Enable partners of all types to realize value by reselling HubSpot
  • Create a compelling, cross-channel partner communication strategy that engages our partners
  • Deliver remarkable events for our partners, including Partner Day & INBOUND
  • Set the vision and direction of the Partner Directory & website, delivering outsized value to our partners
  • Develop cross-program strategies that strengthen and create value across programs
  • Gain adoption of HubSpot’s free products into the partner ecosystem
  • Track partner program performance and take corrective action where necessary to stay on course
  • Work closely with sales leadership to deliver on partner acquisition, and partner reselling revenue targets
  • Work closely with the business development and product teams to deliver on a cohesive integration partner strategy
  • Build out program infrastructure that scales as our use base, and product line, grows
73

Partner Marketing Analytics Senior Associate Resume Examples & Samples

  • Conducts extensive analytical exercises to support marketing, strategy development, competitive analytics, campaign results and investment decision making
  • Creates volumes forecast for the business across segments and products
  • Understands the nature of the business, including customer behavior, channel strengths and limitations, offer profitability and offer acceptance drivers
  • Applies that knowledge to assist in developing reliable forecasting models
  • Prepares and presents analyses and recommendations frequently in verbal and written form to senior leadership teams and a wide audience
  • Minimum 2+ years of analytical and industry experience in credit card, T&E retail, direct marketing, financial or other consumer orientated businesses, that capture and leverage a large transactional database
  • Strong analytical, technical, and statistical skill. Ability to synthesize/analyze diverse information, develop and recommend strategies, and make decisions
  • Considerable background in consumer segmentation, customer profiling, and data mining
  • Excellent written and oral communication skills; possessing the ability to convey complex information - simply and clearly - to senior business leaders
  • Strong financial and reporting acumen
  • Ability to manage multiple projects and prioritize work requirements across a multi-disciplinary team setting
  • BS/MS in a quantitative discipline - Statistics, Math, Operations Research, etc
  • Knowledge of SQL and SAS is required
74

Partner Marketing Executive Resume Examples & Samples

  • Ownership and accountability for coordinating marketing campaigns and communication via WeChat and email
  • Collaborate with our Chinese office in sending WeChat campaigns
  • Contribute to the analysis and reporting of campaign results
  • Participate in setting up experiments to explore commercial value
  • 2+ years in a multinational company working in marketing, sales or business development
  • Fluency in English and Chinese is essential, as well as having an in-depth understanding of the Chinese market and culture
  • Proven experience of the above responsibilities with strong online marketing background
  • Enjoy using data to make decisions and process strong quantitative and analytical skills
  • Results & delivery focused
  • Strong analytical background ideally within a global online environment
75

Lead Partner Marketing Mgr Resume Examples & Samples

  • Work closely with Channel sales leadership to understand business priorities and the required contributions of the partner ecosystem to achieving pipeline and bookings objectives
  • Plan, execute, monitor, and optimize partner marketing programs that create demand for BMC solutions utilizing a combination of tactics
  • Work with the Marketing Services team to develop and optimize partner marketing program kits for self-service use by partners
  • Work with other members of the Partner Marketing team to developing partner marketing onboarding materials for new partners
  • Assist with management of MDF related to partner marketing programs
  • Create and maintain program schedules in Salesforce.com
  • Closely monitor the performance and ROI of programs to formulate recommendations and to improve results and processes
  • Assist with management of lead routing and lead tracking with Marketing Operations and Channel sales teams
  • 5+ years of B2B marketing programs experience required, 3+ years partner marketing experience preferred
  • Strong written, verbal communication and presentation skills
  • Excellent project management skills with the ability to take programs from inception to completion
  • Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines
  • Strong Microsoft Word, Powerpoint and Excel skills
  • Bachelor’s degree in marketing or a related field
76

Director, WW Channel / Partner Marketing Resume Examples & Samples

  • Ownership of the Microsoft HoloLens Channel and Partner GTM strategy and execution
  • Drive unit sales of devices in via selected partner across all geographies
  • Dotted line management of field-based sales resources dedicated to engaging and driving partner capabilities and pipeline
  • Lead framework for identifying and maintaining partner competencies
  • Drive recommended Readiness content that supports the umbrella channel program objectives, including readiness for technical, development, vertical specialty, and services attach
  • Be an advocate for Partner priorities and needs while balancing Microsoft’s strategic objectives
  • Responsible for working across Engineering to deliver tools, resources and programs that matter to partner practices or service offerings
  • Ability to identify, work with internal business development teams to negotiate, and manage an ongoing relationship with key Service delivery partners
  • Build and manage an electronic and field-driven “matching” of partners, potentially between different partner business models
  • Contribute to the developer community strategy to ensure apps are being developed to support partner capabilities. Advocate and support app development by selected partners
  • Working with the events team and vendors to manage, execute, measure and host partner-facing events globally. Contribute to broader events that have applicability to the entire Windows Holographic platform, where the partner participation solutions can add depth to the overall HoloLens presence
  • Own reporting on targeted partners and channels, which can be surfaced at executive level, peer meetings, and industry events
  • Ability to create and drive strategic programs. Less about delivering on an existing plan - more about creating a plan and making it happen
  • Event or channel marketing experience with specific emphasis on device marketing or new categories
  • Globally adept, with experience working across business models, cultures, and partner types
77

Global Partner Marketing Director Resume Examples & Samples

  • Demonstrated track record of successfully building and managing partner programs, including development, execution and pipeline tracking and ROI analysis
  • Deep expertise and understanding of partner routes to market
  • Ability to summarize and simplify complex data and program performance analytics and create targeted programs that meet the needs of different partner segments and types across the partner ecosystem
  • Experience and demonstrated capability to make data driven decisions to continually optimize and drive the pipeline funnel
  • Strong project management skills and experience managing and tracking partner marketing development funds and ROI analysis
  • Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions
  • Drive the go-to-market marketing strategy and deliver high impact channel marketing programs that drive pipeline and accelerate sales
  • Develop and execute global channel marketing programs that meet the needs of the Global and Regional Partner Marketing teams and partner ecosystem
  • Manage a global budget including partner marketing development funds, including delivering ROI reporting metrics on all executed activities
  • Minimum of 10 years of partner programs management, including channel partner experience that includes creating global marketing programs to and through partners
  • Minimum 5 years’ experience in B2B in technology sector (software industry experience preferred)
  • Minimum 5+ years’ experience working with channel partners
  • Bachelor’s degree, Preferred MBA in Marketing or a related field
  • Experience working with cross functional, matrixed teams
78

Director, Marketing Partner Marketing Resume Examples & Samples

  • Create compelling campaign content marketing assets that are in line with the partner’s strategic goals and marketing calendar
  • Provide full service pitch support to the sales team, inclusive of slideware, creative design direction and overall presentation delivery
  • Collaborate with Creative Studio to develop content with consistent voice and tone
  • Continually build, measure, and iterate multi-channel market