Marketing Leader Resume Samples
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Marketing Leader Resume Samples
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UD
U DuBuque
Urban
DuBuque
95628 Bayer Village
Philadelphia
PA
+1 (555) 418 3371
95628 Bayer Village
Philadelphia
PA
Phone
p
+1 (555) 418 3371
Experience
Experience
Chicago, IL
Marketing Leader
Chicago, IL
Steuber, Ziemann and Bergnaum
Chicago, IL
Marketing Leader
- Provide leadership, coaching and management to the team to ensure performance, development and retention
- Motivates team through effective monitoring, coaching, counseling and providing a positive working environment
- Develop and implement brand strategy and management of our Consumer brands within budget and business model constraints
- 40% - Talent Management: Recruits, trains, coaches, and develops marketing professionals
- Develop and execute marketing solutions focused on supporting our issuers business objectives and those of MasterCard
- Strategic information: Business & Market Intelligence, Installed Base Management, Commercial Excellence
- Supervisory responsibilities: supervise/manage a team of four people (based in BBC, Chicago and San Francisco). The size of the team may grow in the future
Los Angeles, CA
Field Marketing Leader
Los Angeles, CA
Block-Romaguera
Los Angeles, CA
Field Marketing Leader
- Capture customer insights and conduct Win/Loss analysis: Analyze channel/field level win/loss data and conduct in-depth customer interviews to generate insights and develop hypotheses on the GTM strategy and commercialization plan in the region, aligned with sales funnel and sales related metrics (conversion rates, customer retention etc.)
- Integrated Region Marketing Plan : Leading in partnership with Product and Sales, the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
- Commercial activation support: Developing and executing marketing programs aligned with global marketing initiatives and regional commercial strategy
- Installed Based Marketing: Lead IB marketing programs in order to increase share of wallet, drive IB Retention & Customer Loyalty
- Demand Creation & Funnel Acceleration: Responsible to develop and execute demand creation & funnel acceleration tactics supporting product and solution commercial launch plans and IB Marketing initiatives
- Outbound and inbound marketing (events, direct marketing, email marketing etc.) and prepare all channels to support those programs
- Measure effectiveness of all relevant marketing activity in the region
present
Chicago, IL
Digital Marketing Leader
Chicago, IL
Erdman, Grady and Heidenreich
present
Chicago, IL
Digital Marketing Leader
present
- Providing expertise on campaign tagging and additional on-site tracking
- Providing insight on landing page performance along with necessary recommendations
- Manage all aspects of Direct to Consumer online marketing strategy and execution
- Support the development and implementation of a distribution strategy for internal clients and prospects working with Mercer colleagues across markets, and lines of business as well as at events
- Create and manage reporting and analytics dashboard based on KPI aligned to business objectives. Communicate and present insights to key stakeholders at different levels
- Use metrics to prioritize and make decisions, evolving and adjusting digital strategies as necessary to optimize UX
- Work with the Mercer Innovation Hub and innovation teams and Mercer sales teams to engage their help in creating and executing a seamless lead qualification and funnel strategy
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Indiana University
Bachelor’s Degree in Marketing
Skills
Skills
- Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet EY and BMC strategic goals; engage with leaders effectively to gain sponsorship for strategies and activities
- Ability to use and build spreadsheets/basic financial models
- Deliver on EY, BMC and Region strategic priorities; align GTM programs with the Region’s performance agenda and revenue goals; achieve the desired results; communicate the BMC value proposition
- Ability to influence marketing dialogue to develop differentiated messaging based upon input from and collaboration with multiple sources including internal subject matter experts and external consulting resources
- Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities
- Be a point of integration; enable knowledge sharing throughout the Region, the BMC team and across EY; be able to synthesize information from others; connect all facets of the business when initiating, developing and implementing marketing and communications projects; help the Region address its big issues; serve as an organizational connector
- Analytical thinker who has ability to understand and translate data and research insights into actionable recommendations
- Able to work independently, as well as part of a team that will be based in various international locations
- Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others
- Good oral and written communication skills
15 Marketing Leader resume templates
Read our complete resume writing guides
1
Marketing Leader Markets Uki Permanent Resume Examples & Samples
- Develop and drive Regional strategy for GTM programs, including buyer, cross-sector and sector programs – both those developed globally and locally
- Team effectively with Communications and Engagement, Brand, External Communications and BD during the development and implementation of GTM programs
- Work with the service line and SGM leaders in the Region and oversee service line and SGM BMC resources
- Provide strong leadership in coordination with peers, as well as work closely with the Regional BMC Leader to drive performance goals of delivering stakeholder value, quality and operational efficiency
- Evaluate and create marketing opportunities for the Region to reach key audiences and stakeholders
- Responsible for the performance of a Regional GTM Programs team, which includes service line, sector, and SGM BMC resources
- Motivates team through effective monitoring, coaching, counseling and providing a positive working environment
- Substantial marketing and communications experience in a global professional services firm or other global
- Experience leading relationship-building and revenue-generating programs within a people organization with proven and demonstrable results
2
Senior Marketing Leader Singapore Resume Examples & Samples
- Work with business and sales leaders in NY and Asia to create marketing plans that support business goals
- Execute on marketing plans to budget; track ROI
- Identify and build relationships with strategic marketing partners in the region, including industry associations and local government bodies
- Continuously research trends and topics in Asian financial services to ensure Bloomberg remains a thought leader in the industries we cover
- Implement a metrics-driven approach and present results to the business on a quarterly basis
- Be the ambassador for South Asia�s unique market challenges and opportunities to a NY-based headquarters
- Manage a team of two people, with the potential to grow
- 15% travel, including one annual trip to NY. Flexibility to take calls in the evening required
- Minimum 15 years experience in a marketing function or relevant working experience, preferably in the financial services industry
- Strong leadership skills with ability to influence at the highest levels of the organization
- Able to thrive and problem solve under tight deadlines, work well both independently as well as in team environment
- In-depth understanding of marketing communications principles, strategies and methods, with the strong experience in a wide range of marketing disciplines, including advertising, PR, market research, social media, events, community building, content marketing and brand management
- Proven ability manage strategic partner and agency relationships
- Ability to drive decisions and get closure on recommendations and issues
- B.A. or B.S. or equivalent, MBA or marketing degree preferred
3
DCG Marketing Leader Resume Examples & Samples
- Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth plans
- Lead and develop team of client marketing leaders across 8 client portfolios
- Establish and develop key relationships at senior levels of partner organizations
- Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives
- Manage all aspects of the value proposition, including tracking industry trends, competitor’s and customer experience metrics. Ensure program profitability and penetration through continued enhancements
- Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda
- Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of Blue Print, S2 & Op Plan process
- Manage a team of marketing professionals to achieve results
- Bachelor's Degree OR in lieu of degree; high school diploma/GED and 15+ years of Marketing
- Experience with digital channels – online and mobile
- Experience managing organizations and other professionals with a minimum of 3 years of managerial responsibility
- Outstanding communications, relationship building, influencing and collaboration skills
- Collaborative style and approach with comfort working in a matrixed, decentralized structure
- Demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products
4
Marketing Leader Resume Examples & Samples
- Development and execution of the strategic marketing plan to drive profitable new customer acquisition and volume across the business P&Ls (Cards and Personal Loans)
- Development and execution of the annual acquisition marketing plan spanning ATL, BTL and digital (Display, SEO, SEM, Social), driving marketing effectiveness
- Develop and implement brand strategy and management of our Consumer brands within budget and business model constraints
- Development and innovation of value propositions to ensure we continue to remain at the forefront of the market and continue to grow
- Drive acquisition via consumer insight research and segmentation to drive greater customer centricity
- Input into the GE Capital planning cycles and rhythms
- Lead the marketing engagement with our key partners to drive strong partnerships and alignment around the joint marketing plans
- Manage opex of $XMM to achieve Consumer volume and PBT targets
- Lead design and execution of partner channel engagement programs
- Actively leverage the resources and skills across the matrix to deliver capabilities in terms of strategy, insights and digital to help achieve business targets
- Provide leadership, coaching and management to the team to ensure performance, development and retention
- Undertake regular people reviews and ensure appropriate resourcing is in place to drive business growth
- Undertake performance assessment and coaching of your direct reports and ensure these are in place throughout the team
- Ensure appropriate development plans are in place for all staff
- Escalate any Compliance, Legislative or Regulatory issues and/or concerns through the appropriate channels
- Complete 100% of all Compliance training and any other training as assigned to you when due
- Minimum 8+ years marketing experience, post-graduation, in a service industry, preferably financial services
- High level of exposure to the financial services industry dynamics including regulatory environment, compliance and credit risk
- Previous leadership experience of a marketing team in a Consumer business
- Robust brand strategy development experience
- Strong digital marketing experience and best practice, including social media
- Experience in developing and executing marketing programs delivering strong results
- Knowledge of Operations, Risk, Compliance, Sales
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Persuasion — Persuading others to change their minds or behaviour
5
International Marketing Leader Resume Examples & Samples
- 50%: Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with US Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product
- 20%: Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Region Leads, Country GMs and Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
- 10%: Serve as a core member of the NATPAR PST, effectively representing the international commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs
- 10%: Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables
6
Assistant Marketing Leader Resume Examples & Samples
- Excellent computer, Microsoft office skills
- Adobe Photoshop and InDesign experience preferred
- Effective time management and project management skills
- Ability to work well with a team as well as independently
- Problem-solving attitude
- Willingness to take initiative
- Close attention to detail and follow through
- Ability to work under pressure and against deadlines
- 1 – 2 years relative work experience in a marketing and/or marketing administrative assistance role
7
Guitar Center Marketing Leader Resume Examples & Samples
- Assess client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with the client’s overall business strategy
- Jointly with Sales drive and communicate all key metrics pertaining to the performance of the client portfolios (sales, new accounts, repeat purchase percentage, consumer e-mail enrollment, digital engagement, penetration, and return.)
- Optimize marketing investments to efficiently grow the business. Continuously prioritize using ROI tools and track spending to ensure execution within budget
- Develop strategies to drive customer loyalty to the retail partner and to Synchrony Financial through the PLCC program
- Bachelor’s degree. In lieu of degree HS Diploma/GED and 10 years Marketing experience
- 6+ years total marketing experience
- 4+ years consumer marketing experience
- 4+ years digital marketing experience including account acquisition/activation
- 2+ years consumer loyalty program experience
- Marketing experience with the music industry
- Credit card or other financial services marketing experience
- Digital marketing experience (SEO, SEM, email, social media, etc.)
- Online retail
- Ability to influence across all levels of organization
- Ability to interact effectively with key clients and sales teams
8
Industry Marketing Leader Resume Examples & Samples
- Develop and execute Industry growth strategies, key objectives, and go-to-market action plans based on analysis of the industry and business goals
- Develop, implement and monitor comprehensive marketing calendars and initiatives across broad independent retailer base in the following industries: Furniture, Sport, Flooring, Sewing and Consumer Electronics. These actionable and innovative strategies will be aligned to achieve business growth goals
- Build effective, scalable retailer communication strategies across all markets
- Collaborate with public relations and other IMMs to ensure optimization and consistency of market strategy, positioning and messaging
- Direct industry market research and competitive intelligence efforts to infuse market insights into strategic planning and marketplace differentiation
- Project manage strategic cross-functional projects across the industries
- Assess key client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with the client’s overall business strategy
- Lead industry digital strategy and partner with digital teams to execute digital communication strategies (SEO, SEM, email, social media)
- Create, build, and maintain a collaborative partnership with sales, risk, finance, digital, and operations teams to drive overall results
- Bachelor’s degree. In lieu of degree, HS Diploma/GED and 9+ years Marketing experience
- 3+ years of strategic planning/strategic marketing experience
- 3+ years total marketing experience
- 1+ years digital marketing experience including account acquisition/activation
- 2+ years B2B marketing experience
- 1+ years consumer loyalty program experience
- Experience marketing to small businesses and/or dealer markets
- Marketing experience in sport, flooring, furniture, sewing or consumer electronics industries
- Experience in web analytics, attribution analysis and digital media optimization
- Online retail experience
- In-depth understanding of marketing tools and methodologies
- Champion of marketing metrics and program measurement (incremental sales calculation, campaign profitability, break-even analysis)
- Proven business results--executes against plan and delivers
9
Marketing Leader Resume Examples & Samples
- Provide input and feedback to the Executive GTM programs team to help shape Executive programs
- Build strong relationships with Service Line and Market leads in the business based on the value BMC brings to the business
- Ensure proper involvement of GTM teams into the sponsorship programs and events within the Region that are being driven by the Brand and External Communications Leaders
- Manage and engage talent across a Regional Go-to-Market Programs team
- Maintain up-to-date knowledge on brand, marketing and communications issues, competitors, trends and long-term implications for EY within the Region
- Experience leading integrated transformational marketing programs within a complex business environment
- Proven ability to influence and build collaborative relationships with senior-level stakeholders
10
Marketing Leader, Personal Loans Resume Examples & Samples
- Minimum 8 years marketing experience, post-graduation, in a service industry, preferably financial services
- Previous P&L exposure displayed through strong financial acumen
- Ability to define, clearly articulate and drive a strategy
- Track record of driving change
- Working knowledge of Product, Operations, Risk, Compliance, Sales
- Influencing skills, negotiation and stakeholder management
- Strong business / commercial acumen, able to detect emerging trends and develop appropriate strategic responses
- Strong communication and synthesising skills; verbal, written, presentation - to lead complex and broad discussions with diplomacy, authority, conviction, commitment and impact
- Planning – anticipate obstacles and changes to plans and arrange resources to overcome them
- Analytical reasoning – analysing and interpreting complex information using defined techniques. Determining and resolving problems
- Contracting – negotiating solutions to internal customer requirements with internal or external suppliers
- Proven experience in leading business transformation, delivering profitable and customer focused results
- High standard of personal integrity, role models corporate values, able to lead within GE Spirit & Letter
- Commitment to continuing self-development
11
Customer Marketing Leader Resume Examples & Samples
- Develops and deploys PR, Brand and Communication strategies for a leading SaaS-based solution
- Leads a team of high-potential marketers with strong wills to succeed
- Employs an analytically based approach to marketing and is prepared to demonstrate results
- Works closely with Product Marketing and Account Management to deliver accelerated growth
- Plans and executes Customer Advisory Boards
- Demonstrates the ability to interact comfortably with all levels of executive leadership
- Works well with a global team across functional areas (Sales, Marketing, Technology)
12
International Marketing Leader Resume Examples & Samples
- Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Region Leads, Country GMs and Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
- Manage performance, provide / guide development of skills and capabilities, and foster a ‘Brave’ culture for direct reports, and directly / indirectly ensure the same for all members of the commercial team; resolve conflicts and facilitate changes required to the structure of the marketing team to ensure delivery against objectives and the agility needed to react quickly to marketing problems and opportunities
- Serve as a core member of the Elaprase PST, effectively representing the international commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs
- Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables
- Prior International marketing and or operations preferred
- Experience/knowledge in Rare Diseases and/or Endocrinology preferred
13
Digital Marketing Leader Resume Examples & Samples
- Create and deliver digital strategy, processes, and tools for multiple digital properties across CareCredit
- Develop and lead projects that focus on improved user experience, high customer engagement, volume growth, and Consumer Acquisition
- Manage all aspects of Direct to Consumer online marketing strategy and execution
- Manage and continuously optimize online partnerships
- Support key portfolio growth initiatives such as value prop, dual card, loyalty, digital card, native app, Bill Pay, and Business Development efforts by identifying and developing new tools and digital solutions as appropriate
- Lead, refine, and enhance Search Engine Optimization and Search Engine Marketing efforts for web and mobile properties
- Establish digital metrics; develop dashboards and reports to communicate digital results
- Use metrics to prioritize and make decisions, evolving and adjusting digital strategies as necessary to optimize UX
- Establish relationships with cross-functional team members across SYF to support programs/initiatives that impact all lines of business
- Share best practices across departments and lines of SYF business
- Bachelor's degree. In lieu of degree, HS Diploma and 14+ years of business experience in credit card or financial services
- 10+ years business experience in roles of increasing responsibility in Marketing to include: 5+ years digital Marketing experience with online marketing including website production, SEM (paid and organic), display advertising, and social media; digital experience should include both web and mobile; experience with website analytics and Content Management Systems (CMS)
- Strong analytic skills and analytic mindset
- Strong project management experience with a record of delivering on time and across functions
- Experience in healthcare and in financial services
- Ability to influence and gain commitment at all organizational levels
- Strong people and resource management skills
14
Guitar Center Marketing Leader Resume Examples & Samples
- 6+ years total marketing experience to include: 4+ years consumer and digital marketing along with account acquisition and/or activation experience,
- 2+ years of consumer loyalty program experience, AND financial services industry experience
- Ability to travel frequently to the client site in Los Angeles
15
Guitar Center Marketing Leader Resume Examples & Samples
- Lead Creation and Execution of Synchrony/Guitar Center Loyalty Program drive customer allegiance to Guitar Center via the PLCC program / dual card in future
- Be key representative of Synchrony Financial with key C-Level Executives at Guitar Center
- Handle complexity of a significant in-store and simultaneous Online Sales Approach
- Champion the use of consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Includes promotional financing, rewards programs, special discounts and segmentation
- Jointly with Sales drive and communicate all key metrics pertaining to the performance of the portfolio (sales, new accounts, repeat purchase percentage, consumer e-mail enrollment, digital engagement, penetration, and return.)
- Bachelor’s degree OR in lieu of degree; high school diploma/GED and 10+ years of Marketing experience
- 8+ years total marketing experience that includes marketing in financial services industry
- 6+ years consumer marketing experience
- 7+ years digital marketing experience including account acquisition/activation
16
Cards Marketing Leader Resume Examples & Samples
- Minimum 8 years marketing/product experience, post-graduation, in a service industry, preferably financial services and consumer credit cards in particular
- A high level of marketing experience and understanding
- Demonstrated ability to manage a high-performing team and manage change
- Commercial acumen and strong conceptual thinking
- Strong communication both written and oral to synthesising information and presenting them to ensure business relevance and organizational impact. Leading complex and broad discussions with diplomacy, authority, conviction and commitment
- Marketing agency management including campaign management and account servicing
- Facilitating – managing all group dynamics. Provide direction for the group and open and honest feedback in a constructive manner
- Analytical reasoning – analysing and interpreting complex information using defined techniques. Determining and resolving the course of problems
- Budgeting – planning and managing costs within defined limits and adjust allocation of funds according to priorities
17
Digital Marketing Leader Resume Examples & Samples
- Bachelor's degree or, in lieu of degree, HS Diploma and 14+ years of business experience in credit card or financial services
- A minimum of 10 years of business experience in roles of increasing responsibility in Marketing to include
- 5 years of digital Marketing experience with online marketing including website production, SEM (paid and organic), display advertising, and social media
- Self-starter with strong analytic skills and analytic mindset to translate complex data and insights into action plans
18
Central Region Segment Marketing Leader Resume Examples & Samples
- Behave like a CMO: partner with Country General Manager to create and drive business plan; own annual marketing plan
- Key contributor to Central Region business and marketing plans, provide insights & requirements: market trends, segmentation, client priorities, industry priorities, key plays, business capabilities, channel plays, and content requirements
- Drive interlock with Central and Eastern Europe Marketing and Communications teams on country priorities (clients, buyers, industries, solutions and plays)
- Prioritize clients, buyers, industries, and category solutions using data analytics and market knowledge
- Ensure engagement of new clients & appropriate routes; identify & engage key local influencers using social business practices (Independent Software Vendors, Systems Integrators, Managed and Cloud Service Providers (ISVs, SIs, MSP/CSPs)
- Ensure effective account and partner selection and prioritization. Increase focus on targeted marketing
- Communications – adopt and adapt worldwide and regional messaging to reinforce strategy, plays, key actions, enablement, marketing activities, wins etc, brand protection, focus on digital
- Enablement – overall enablement of Central Region working with team responsible for seller education, including Seller Academies individual seller development
- Sellers support for future quarter planning, regular checkpoints on progress
- Drive campaigns targeting CxOs (e.g.IBM C-suite study reports), assure plan Industry alignment
- Meet clients, partners, be active in social network to support business and deepen market knowledge
19
Digital Marketing Leader Resume Examples & Samples
- Actively work with stakeholders to understand the business issues
- Help ensure that resources are aligned and available to drive business results per commitments
- Identify new opportunities for building capabilities & assets
- Responsible for building shared agenda with Stakeholders
- Responsible for strengthening the function’s capabilities with new skills, methods and tools
- This role combines an overall mastery of digital marketing with Subject Matter Expertise in one of the five focal categories
- Arrange for new hire, ongoing skill development and work related training
- Must be able to hold a room with Senior Executive by gaining respect as a Subject Matter Expert and trust as a business partner
- Know when to listen. Success comes from understanding the business problems at a granular level - not all problems are solved by the same approach. Candidates must listen to the issues and diagnose the problem to build the proper solution
- Proven ability to engage teams, elevate their understanding and lead them forward without direct accountability
- Understanding of how direct targeting impacts results
- Knowledge of data's impact on digital and direct programs and a demonstrated ability to harness its power
- Experience for testing & learning in real time
20
Cleversafe Performance Marketing Leader Resume Examples & Samples
- Campaign planning, execution, lead and response planning, developing local plans including marketing recommendations
- Integrating the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, and Communications
- Leading development of strategies for ownership and management of agency and vendor relationships in support of the integrated program plan
- Event, Digital and Social media specialties
- Development of strategies and plans to collaborate with marketing discipline peers
- Application of expert knowledge to lead the creation of a plan that encompasses 360-degree execution leveraging the value propositions and buying agendas
- Defining effective and relevant metrics, and drive a data driven marketing discipline
21
Digital Marketing Leader Resume Examples & Samples
- Possess cross-practice digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process
- Proven ability to oversee the execution of an integrated marketing experience and influence the program planning process, including development of business case for investment in localized digital tactics
- Demonstrated experience in driving business results and selling to a transaction; responsibility and accountability for operationalizing digital funnel performance
- Experience in managing to metrics, reporting on Key Performance Indicators (KPIs), and knowledge of how direct targeting impacts results of digital and direct programs
- A trusted consultant's presence - ability to: educate, enable and motivate teams; gain respect of peers / leadership as a Subject Matter Expert (SME); listen, engage, and influence
22
Marketing Leader Resume Examples & Samples
- Results Focus – Significant track record in delivering well considered insights and strategies that deliver business results. Strives to improve business performance. Continually sets challenging goals, which are realistic, but typically more challenging than those set by the organisation. Identifies opportunities for improvements in outcomes, processes and systems to improve results and performance
- Understanding the business and market – Deep understanding of key business drivers and the financial strategies of various portfolios. Understands macro trends and how they are influencing customer behaviour and driving opportunities. Knows where ANZ is situated in the market compared to its competition and applies this understanding to recommendations and decisions
- Experienced strategic marketer - Uses experience in financial services (Proven years of experience in both wealth management and retail banking) and Strong background in analytics or market research to deliver insights and strategies
- Experienced in taking analytical insights and translating them into recommendations that result in better solutions and experiences. Tertiary/post graduate qualifications in business/finance or marketing is a plus
- Customer Focus – Track record in delivering deeply researched and considered insights and strategies on customer needs and wants. Able to provide advice on how to best identify and engage targeted customer segments. Track record of being able to deliver both commercial results and better customer experiences. Acts as a trusted advisor
- Influencing outcomes – Persuades by demonstrating benefits. Actively seeks opportunities to sell benefits. Thinks through the best way to present information and tailors approach accordingly. Gets people excited about an idea, concept, product or service being offered. Carefully prepares arguments and presentations ahead of meetings
- Actively contributes to a culture of collaboration and high performance – Track record of actively contributing to teams by taking steps to understand the business’ strategy and purpose. Sets stretch targets, take ownership and recognises the best results are driven through leveraging the unique strengths of a diverse team
- Data mining/Data modelling/Product modelling
- Business Analytics
- Business Intelligence
- Customer Insight/Analysis
- Business & Process Improvement
- Digital strategy/Analytics
- Marketing analytics - including propensity, Segment, campaign analysis etc
- Knowledge of SQL, SAS and ETL - Qlkview is highly regarded but is not essential
23
Banking & Capital Markets Marketing Leader Resume Examples & Samples
- Provide strong BMC leadership to the Banking Capital Markets Global Sector Leadership team and Banking Capital Markets BMC team,
- Support and encourage methods for driving innovation and change across the sector’s GTM strategy
- Have budgetary and financial management responsibilities for all Banking Capital Markets programs
- Collaborate with the network of Banking Capital Markets marketing and communications people within the regional FSO; create strong relationships that enable the successful co-creation, development and deployment of Global programs into regional markets
- Manage relationships with key stakeholders across the Banking Capital Markets leadership team, including service line, regional and account leaders
- Maintain up-to-date knowledge on Banking Capital Markets issues, trends and long-term implications for EY’s brand in the sector and its Go To Market approach in particular
- Play a leading role in creating best-in-class issue-based Banking Capital Markets programs and execution of cross-sector programs
- Demonstrate a deep understanding of Banking Capital Markets and Financial Services sector
- Deliver on EY and BMC strategic priorities; align EY’s business priorities to Banking Capital Markets agenda, brand and revenue goals; achieve the desired results
- Motivate professionals across Banking Capital Market network to realize the BMC vision in sectors; enable innovative thinking and inspire innovative action in others; communicate the business case for change; leverage communications to inspire others
- Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the sector’s strategic goals; engage with leaders effectively to gain sponsorship for activities
- Advise stakeholders on marketing and communications concepts; work collaboratively and effectively with peer functions and stakeholders to deliver on EY and Banking Capital Markets BMC strategic priorities
- Develop appropriate project plans in alignment with BMC project management methodologies and professional standards; effectively partner with stakeholders to execute against project plans; be adaptable and proactive in addressing project challenges
- Gather client feedback to generate meaningful, actionable information that helps drive change and continuous improvements across the organization; complement the data-gathering and change process with a strong marketing plan that communicates the importance of customer satisfaction both internally and externally
- Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities
- Experience of navigating complex global organizations
24
Global Business Services Marketing Leader Resume Examples & Samples
- Applying deep buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy for GBS as part of an overall integrated plan
- Creating a go-to-market (GTM) strategy for best reaching our target markets, including thought leadership and lead generation activities
- Partnering across the marketing, offerings and sales ecosystem to continuously optimize execution and business results
- Delivering unique/compelling positioning, strategic messaging and leadership proof points improving GBS’s market position, competitive advantage and business results
- Applying deep buyer behaviour expertise to orchestrate and manage the delivery of an exceptional client engagement experience, end-to-end encompassing buyer journey, content narrative and syndication design
- Be the focal point for all GBS marketing activities by leading and influencing others to achieve the goals
- Assumes additional responsibilities as assigned
- Over 10 years of marketing leadership in a professional services (or similar) environment with a track record of strong performance and business results
- Degree in Marketing or equivalent
- Innovative thinking and creativity
- Strong verbal and written communication skills, demonstrated leadership skills, and project management skills including the ability to work effectively in highly matrixed organisations
- Understanding of and experience in content curation highly desirable
- Deep understanding of core marketing disciplines: product management, product marketing, marketing communications, brand and digital
- Strong problem solving skills in highly complex markets identifying trends and opportunities
- High collaboration and stakeholder management skills
- Internal candidates please refer to
25
Marketing Leader Resume Examples & Samples
- Excellent organizational skills and experience in project management. Ability to own, manage and implement high-level projects. Ability to manage time and responsibilities effectively and drive programs to successful completion. Can perform a variety of assigned tasks and work within established procedures
- Excellent communication skills. Able to communicate information, ideas and concepts at a senior level to varied internal and external audiences. Strong verbal and written English and local language ability, with good capability in presenting
- Problem-solving skills. Able to use a range of tools, techniques and procedures to identify, understand and resolve various job related issues
- Strong interpersonal skills and ability to make informed judgments leading to effective partnerships and sustained relationships with a wide range of individuals and organizations including Government, not-for-profit organizations,
- Ability to negotiate agreements with a range of external organizations with advice from IBM legal
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Marketing Leader, Central & West Africa Resume Examples & Samples
- Partnering across the marketing and sales ecosystem to continuously optimize execution and business results
- Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving IBM East Africa’s market position, competitive advantage and business results
- Applying deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and syndication design,
- Translating marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
- 7 years experience of Marketing skills
- 7 years deliverable of marketing goals
- 10 years experience of Marketing skills
- 10 years deliverable of marketing goals
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Senior Marketing Leader Resume Examples & Samples
- Assists in developing the department's strategic plan, which addresses critical issues in the marketing and communications area. The plan will set out objectives for each strategic area of the department and outlines plans for achieving those objectives
- In consultation with the Vice President & senior management team develops and recommends an annual plan for the Digital Marketing and Communications department. The plan will set out objectives, plans, and specific activities to be pursued in each area of responsibility. This plan will be developed in the context of the organization's strategic and operating plans and will be directed at supporting the objectives established in those plans
- Makes decisions relative to the selection, promotion, utilization, retention and compensation of Marketing and Communications staff
- Makes presentations to the Board on Digital Marketing and Communications strategies and activities
- Provides strong, effective and highly visible leadership to the Marketing and Communications team in order to capitalize on the full potential of this most critical resource. Ensures that all employees are stimulated, motivated and guided to contribute fully to the realization of the organization mission, vision, goals and objectives. Empowers employees to identify innovative approaches to enhance organizational performance
- Develops a Digital marketing strategy that effectively markets the organization and educates the public in terms of issues and maximizes the organization's fundraising efforts
- Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and the volunteer time are utilized in a manner that provides the greatest return to the organization. Ensures all events are planned to capture the attention of the intended audience and the media. Manages the production of each event ensuring all appropriate sponsorships are achieved and all details are managed in a creative, timely and cost efficient manner
- Develops and implements communications and media strategies that successfully deliver information and key messages to the public
- Develops and maintains a strong and productive relationship with both print and electronic media. Ensures the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them on the organization
- Provides ongoing media training to the management team and volunteers. Ensures management and volunteers have the skills and confidence to deliver appropriate messages during interviews with the media
- Directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues
- Ensures the development of advertising and promotional plans and manages the annual advertising and promotional budget
- Manages the use of external resources as they pertain to the marketing and communications function (e.g. advertising agency, printers, etc.)
- Keeps abreast of all trends in the industry
- University graduate in business, marketing, communications or an equivalent combination of education, training and expertise
- Individual must possess a minimum of 10 years combined senior management and communications experience in an organization involving a significant number of people with diverse and varied interests and backgrounds
- Experience must include strategic planning, communications planning and management, Digital Marketing and media relations
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Global Banking & Capital Markets Marketing Leader Resume Examples & Samples
- Create a global brand, marketing and communications strategy that aligns with Banking Capital Markets Plan to Win global business plan and growth priorities
- Provide leadership guidance, information and support to a BMC GTM team plus Internal Communications and PR Managers to enable the successful deployment of programs in the market and into priority accounts
- Take an organizational-level view of implications; manage competing forces and drive understanding, motivation and stakeholder value
- Enable knowledge sharing throughout the Banking Capital Markets Sector; develop an ability to synthesize information from others; help the Sector address its big issues; serve as an organizational connector; address complex political issues directly yet diplomatically
- Proactively develop foundational, functional and leadership competencies in others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire others by holding self-accountable for continuous learning; leverage EY’s performance management and development process methods to effectively manage team member performance and development
- Team of 4: 1 GTM Associate Director, 1 GTM Assistant Director plus PR / Social Media and Internal Communications Assistant Manager roles
- Experience managing complex global programs & navigating complex global organizations
- Professional services experience preferred
- Good understanding of the business, market and regulatory issues facing the Financial Services sector
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Global Digital Marketing Leader Resume Examples & Samples
- Bachelor’s degree required, MBA strongly preferred, with 10+ years of marketing experience
- Footwear, apparel or athletics industry experience preferred
- Deep, proven digital experience
- Expertise in developing and distributing content
- Strong understanding of and respect for the role of social media and the uses for different platforms
- Experience with working in a cross functional/regional matrix type of marketing organization and international markets
- Extensive experience in planning, implementing and evaluating digital brand engagement initiatives deployed using social technologies and platforms. Understanding of innovative approaches to reaching younger consumers
- Experience in programming and production of digital/video content in support of a holistic digital/video annual content calendar
- International experience a plus
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Channel Marketing Leader Resume Examples & Samples
- Partnering across the marketing, portfolios and sales ecosystem to continuously optimize execution and business results
- Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the channel's market position, competitive advantage and business results
- Applying buyer behavior expertise (reseller, distributor, SI, ISV, etc.) to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end
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Global Service Marketing Leader Resume Examples & Samples
- Perform industry trend analysis, market share and competitive analysis and win/loss tracking to identify service commercial strategies for growth
- Identify customers’ clinical and economic needs, values and desired benefits
- Identify and assess market and distribution risks, and develop a plan to mitigate those risks
- Work with Region Service Marketing, Product Management, to provide input to the product development roadmap and to develop, test and prototype new product ideas
- Work with Region Service Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention
- Identify and select KOL’s for thought leadership and awareness building in collaboration with Regional Service Marketing
- Build and Execute global Service Commercial launch plan, including value proposition, segmentation / positioning, messaging, target pricing, awareness & advocacy strategies, channel ( digital & non digital) strategy and sales enablement , in coordination with Regional Service Marketing
- Develop product training materials, communication plan , in cooperation with Marketing Services and Regional Service Marketing
- Develop and manage budget needed to execute Commercial Launch in collaboration with Regional Service Marketing, and ensure timely implementation in the Regions
- 5+years’ experience in marketing, product marketing or related field
- Strong analytical and process skills
- Travel required. Expected travel up to 20% but may be higher at times and may be short notice, some weekends and holidays
- Deep marketing expertise in market & customer insights, product commercialization, marketing tactics and branding
- MBA or Master’s Degree in Marketing, Business Administration or related field
- Service Marketing experience
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Americas Field Marketing Leader Resume Examples & Samples
- Minimum of 3 years of experience in marketing and/or product management
- Advanced Degree in Engineering from an accredited university or college
- An excellent understanding of Marketing and Commercial functional disciplines
- Able to formulate business strategies in creating and implementing proven successful strategies for creating demand
- A personal style that is viewed as open-minded and collaborative
- Work location can be anywhere in the Western Region of the US
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Field Marketing Leader Resume Examples & Samples
- Capture customer insights and conduct Win/Loss analysis: Analyze channel/field level win/loss data and conduct in-depth customer interviews to generate insights and develop hypotheses on the GTM strategy and commercialization plan in the region, aligned with sales funnel and sales related metrics (conversion rates, customer retention etc.)
- Integrated Region Marketing Plan : Leading in partnership with Product and Sales, the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
- Commercial activation support: Developing and executing marketing programs aligned with global marketing initiatives and regional commercial strategy
- Installed Based Marketing: Lead IB marketing programs in order to increase share of wallet, drive IB Retention & Customer Loyalty
- Demand Creation & Funnel Acceleration: Responsible to develop and execute demand creation & funnel acceleration tactics supporting product and solution commercial launch plans and IB Marketing initiatives
- Outbound and inbound marketing (events, direct marketing, email marketing etc.) and prepare all channels to support those programs
- Measure effectiveness of all relevant marketing activity in the region
- Top Accounts Marketing - Develop & implement Top Account Marketing strategies to support account management to sell new products and solutions, but also to collect customer insights
- Sales Enablement: Working to ensure that sales teams will be properly trained and equipped with the right materials and tools required for execution of growth strategies
- Channel Marketing: Support the Channel Strategy development through a Market Coverage Map, Responsible to align Branding Strategy with the Channels, Responsible for managing Marketing communication with the channel
- Bachelor's degree in Marketing, Business Administration or related field
- Minimum 5+ years’ experience in marketing, product marketing or related field in high technology markets (knowledge of the full Life Sciences portfolio is desired)
- Influencing skills – ability to motivate individuals and demonstrate organizational influence, both within GE and with our channel partners
- Willingness and ability to travel within U.S and Canada and occasionally Europe
- Excellent oral and written communications skills. Capable and comfortable with telephone and web-ex presenting
- 8+ years’ experience in marketing, product marketing or related field
- Knowledge of adjacent markets i.e. applied segments, diagnostics and customer applications
- Experience in a commercial environment. For example; sales, key account management, sales management, marketing, scientific support and/or training
- Strong time management, organizational, and administrative skills
- Willingness and ability to take on additional responsibilities and undertake challenging tasks and/or global projects
- Demonstrated ability to energize, develop, and build rapport at all levels within an organization
- A high degree of self-motivation
- Standard computer skills-experience in Word, Excel, PowerPoint, Outlook or equivalents
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MEA Marketing Leader Resume Examples & Samples
- Clear thinker & team-player with strong analytical skills, ability to transform data into clear insights, drive outcomes and solve problems
- 5 years in market analysis, strategy, market development or BD
- Solid experience in demand forecasting, competitive intelligence, customer economic and/or financial analysis & strategy
- Fluent in English essential. Other European/Middle East Languages desirable
- Willing to travel to within the MEA (approx. 40% of time)
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Marketing Leader Resume Examples & Samples
- Bachelor’s Degree in Marketing, Business Administration, PR or related field
- At least 3 years of experience in marketing, product marketing or related field
- Master’s Degree in Marketing, Communications, Business Administration or related field
- 7+ years’ experience planning and implementing trade shows/events and a demonstrated track record of developing award-winning trade shows
- Experience in healthcare or pharmaceuticals would be a plus
- CTSM (Certified Trade Show Manager) certification
- Experience in working with diverse global teams and directing multiple vendors
- Basic design/engineering skills
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Japan Digital Marketing Leader Resume Examples & Samples
- Maintaining and advance Web properties
- Liaison with demand generation teams
- Working closely with GE Healthcare’s IT team & leadership for management and execution of selected platforms supporting digital programs
- Providing a process for measuring the impact of major digital/web campaigns/promotions and communicate results to Ad & Promo Leaders
- Executing critical web/digital operating mechanisms and processes to ensure compliance and consistency with high-level GE goals and objectives across the business
- Driving social media usage
- Coordinating with appropriate vendors on various projects
- Working with exhibits team to leverage digital for events
- Staying up to date and comprehend Global digital trends and strategies
- Working with field marketing team, product marketing team and region commercial team to implement key digital promotion programs
- Leading development and execution of digital marketing strategy, identifying digital channels to reach non-core customer segments (customer segments that direct sales force are unable to reach), generating and nurturing leads through Marketo
- Leading deployment of collateral through digital tools to GE direct sales force and distribution partners
- Bachelor’s degree in Marketing or Advertising or related
- 5+ years’ experience in social media/web
- Strong project management skills and creative abilities
- Experience interacting with and coordinating multiple functions/stakeholders (e.g. Legal, IT)
- Website development experience
- Ability to influence diverse stakeholders
- English language fluently spoken and written
- Able to operate at a senior level and to build credibility with P&L management teams, Corporate GE and GE HC leadership
- Advanced Bachelor’s degree in Marketing or Advertising or related
- 7+ years’ experience in social media/web
- Strong external focus – capable of anticipating changes in the market by evaluating new information against preexisting knowledge
- Project Management Skills
- Vendor Coordination
- Open to change and constantly scanning the market for new trends
- Cross –cultural awareness
- Team Management Skills and ability to collaborate
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Global Technology Marketing Leader Resume Examples & Samples
- Excellent written and verbal communication abilities
- Ability to influence and build collaborative relationships in the Sector and beyond
- Ability to challenge views and perspectives, influence and lead change at a leadership level
- Experience managing complex global programs
- A self-starter with strong entrepreneurial skills
- Experience working as part of diverse and virtual high-performance teams
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VP, Partner Marketing Leader Resume Examples & Samples
- The Marketing VP is responsible for establishing the strategic direction of Product and Service marketing to specific industry verticals/target markets and ensuring that the products/solutions are positioned to sell based on the needs of the market. The position requires the creation of go-to-market strategies and development of marketing plans to effectively position First Data solutions in the marketplace while delivering value to customers and profitable growth for the company. The individual will be required to collaborate with executives from product management, sales teams, business development, PR, training and other internal marketing channels throughout the duration and execution of all marketing initiatives. This position will work with EVP of Marketing to define and direct marketing strategies including budget management across multiple teams
- They will be responsible for the successful management and coordination of assigned projects. They will manage a department that will be required to create and execute integrated marketing campaigns, develop success metrics and monitor results of every marketing initiative for which they are responsible. Marketing efforts may include advertising, branding, product launches, acquisition/retention programs, sales collateral/tools development, event/tradeshow recommendations and ROI justification. This individual provides leadership for all facets of multiple, highly complex projects. They will provide leadership for all aspects of market research and analysis, financial analysis, competitive assessments, segmentation definition, customer/data analytics, program implementation, training coordination, project status reporting, and post-rollout review/audit. They will review the progress of the overall project plans and provide guidance and strategic direction on marketing initiatives
- Lead the strategy and execution of marketing programs to support revenue generation for small and mid-market customers driven from a vast network of third party partners. These partners include regional banks, ISOs and Agents. Collaborate with the channel partners to develop and execute programs that drive lead generation and ultimate account acquisition, leveraging the wide range of tactics, in particular digital, email, social, in-branch displays and interactive media, events and other programs. Ensure high visibility of our brand and solutions we offer within the partners’ channels on a perpetual basis. Design and distribute compelling sales messaging, product positioning, competitive insights, case studies, infographics and presentations to support telesales, sales and partners. Ensure materials present a clear and compelling value proposition that differentiates First Data / Clover in the market. Create the sales funnel, and track the lead and sales conversion performance on an ongoing basis for each partner. Create action plans as needed to ensure FDC meetings its partner specific objectives. Provide updates to both the internal sales organization and to partners; Institute remedial plans as needed
- Identify and produce opportunities to generate visibility in the partner channels to elevate performance. Leverage existing partner events and initiatives, regional and local events, media opportunities, and customer initiatives to promote FDC. Collaborate cross functionally within FDC and across partner organizations to create virtual teams to execute marketing programming. Ensure projects are managed with accuracy, to budget and to timelines. Prepare well thought out presentations to partners and other constituents to propose new initiatives, communicating the financial justification and business case as appropriate. Identify opportunities for unique events to showcase FD and partner initiatives. Create, host and nurture customer advisory groups to generate client mind share and capture important insights to emerging needs. Manage a team of 3-5 FTE plus vendors or contractors as necessary
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Digital Marketing Leader ACS GC Resume Examples & Samples
- Drive online and social media strategy and one ACS execution
- Plan and execute company website / SEO/SEM strategy and execution
- Drive e-Commerce strategy and work with GBE’s and COE’s to keep e-Commerce vehicles current and vibrant
- Optimize content of all digital vehicles
- Plan and buy digital and online media with result measurable
- Recommend, develop and maintain cross- SBU digital marketing programs, including programs that will seek profitable market share gains and sales of key customer segments to increase customer loyalty, arrest attrition and acquire new customers
- Proactively explore and direct new initiatives and enhancements to improve the demand gen programs
- Ensure compliance with Honeywell initiatives, platforms, processes and standards
- Identify emerging trends and technologies and integrate appropriately into Digital Marketing programs, with a focus on delivering benefits across customer segments
- Degree in Marketing/Communications. Advanced degree preferred
- 8+ years related working experiences, among which 5+ years Digital Marketing leadership experience in corporate environments and/or digital consultancies, with a proven record of developing high impact solutions across the digital landscape
- Fluency in emerging digital practices
- Demonstrated ability to conceptualize, launch and deliver multiple projects on time and within budget
- Ability to lead through the design/build of business processes and customer facing systems and experiences
- Strong writing, communication and presentation skills
- Strong influencing and negotiating skills with the ability to manage in a matrix organization
- Interpersonal skills, including the ability to quickly establish and maintain rapport
- Utilizes support functions and all other available resources to apply best practices
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Global Vertical Marketing Leader Resume Examples & Samples
- Planning, development, and implementation of effective business development strategies and policies. This will involve working with Competitive Intelligence to maintain and develop key insights on competitor activities; understand trends in the Terminals market across different geographies and identifying the different needs based segments that the major Terminal operators comprise
- Developing and leading pricing strategy for Terminals solutions. Develop and maintain data to successfully implement pricing targets to increase win rate in competitive situations globally
- Leading Research and analysis of environmental and competitive conditions, customer needs, and market trends
- Coordinating with Product Managers in both PAS and PMC LOBs to develop solutions that will drive profitable growth in the Terminals Market. Provide the market insights and business case justification that will guide and prioritize the product manager’s research and development plans
- Designing strategies to capitalize on market opportunities and ensures that strategic plans complement market place needs
- Identifying and developing supplier/partner alliances and customer relationships to further expand business development opportunities at all levels
- Linking up with Sales to provide them with specific value propositions and offerings for the targeted customer segments that are consistent with the sales regional business plans. Contribute to training sales on new solutions and value propositions and are crisp and actionable and clearly articulate how Honeywell’s offering differentiates from the next best alternatives
- Working with sales to meet quarterly and annual orders targets identified for the Terminals market, broken out by region. Develop strategies and contingency plans to achieve these AOP targets
- Networking with industry leaders and builds relationships to facilitate expanded sales opportunities
- Preparing appropriate marketing campaigns and supporting plans and collateral specific to the upstream market to meet business goals
- Working with MARCOM to drive results. Help define and articulate the Honeywell ‘Brand” as it relates to the Terminals market and develop an effective MARCOM strategy for ensuring this message is broadcast across the target regions. Develop and support pipeline of press releases and case studies that can effectively demonstrate Honeywell’s capability in the Terminals market. Ensure that marketing activities are cost effective, efficient, and within established budget constraints
- Ensuring that Business and Marketing plans, goals, and policies are consistent with established Company-wide goals
- Maintaining, documenting and disseminating knowledge about industry trends, opportunities, channels and competitors to support business development opportunities
- Bachelor's degree in engineering/other technical degree with an MBA preferred
- A minimum of 5 years’ experience in the Terminals Industry (Engineering, Marketing, Sales, Strategic Marketing, etc.)
- Demonstrated knowledge of business impact of process control automation
- Thorough knowledge of market penetration strategies and market development strategies and techniques
- Ability to develop and implement effective communication plans for internal/external customers
- Master degree preferred
- Proven effectiveness in a highly matrixed environment
- Global team leadership experience preferred
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Enterprise Brand & Marketing Leader Resume Examples & Samples
- Defining and leading the development of the J&J Health & Wellness Solutions branding and marketing strategy internal to Johnson & Johnson and within the external market, including PR, communications and thought leadership
- Directs critical processes related to wrap-around, commercial, and thought leadership-- business planning, internal/external enterprise branding/marketing plans, , market research, new product launches, business performance tracking, and multi-channel marketing
- Activates Health and Wellness “True North” content into communications for the function, the enterprise, and operating companies, collaborating with colleagues across the company
- Develops and executes for commercial franchises the annual brand/marketing plan with guidance of the strategic plan and business priorities and in collaboration with other critical business functions
- Lead Brand/Marketing initiatives for all commercial franchises including HPI, Enterprise Solutions, and Health Systems to drive market expansion and growth strategies
- Assess unmet customer needs and opportunities to enhance marketing portfolio; explore strategic options and partnerships for commercial and wrap-around initiatives
- Oversee the customization and directs the implementation of internal and external customer-ready products, tools, training, presentations to targeted customers
- Develop market insights that drive strategic business decisions, including product roadmap and resource allocation
- Develop metrics and ensure the quality, timeliness, and cost-effective manner in which all marketing plans are implemented with eye toward results/impact
- Directs communications, research, and public relations plans to support strategic marketing plan
- Contribute positively to driving growth and implementing innovative brand and marketing strategies in the new Health & Wellness enterprise business environment
- Act as role model and mentor for marketing team and leaders across the organization by demonstrating behaviors that are aligned with Our Credo and Leadership Imperatives
- Continually reassess product/market position and priorities as market evolves, proactively incorporating the voice of the customer
- Collaborate with and integrate priorities, points-of-view and insights of complex and diverse set of multiple internal stakeholders – Sales, Marketing, Finance, Healthcare Economics, J&J Distribution, HCS, Legal, Human Resources
- Drives thought leadership by developing an internal and external communication strategy (in collaboration with Communications partners) and executing it in the marketplace
- Lead new strategic marketing capabilities to meet the evolving needs including
- Developing a thought leadership strategy to increase J&J’s leadership in health and wellness
- Developing brand strategy for Health and Wellness in support of Commercial and wrap-around business
- A Minimum of 12 years related experience is required
- A minimum of BA/BS in Marketing or related business field is required
- An MBA is preferred
- A Proven ability to lead and influence when partnering with executives (internal & external) is required
- Demonstrated leadership of a business or function and delivery of consistent strong results is required
- Must have strong communication and negotiation skills, able to present marketing and strategic plans to key business leaders while being customer/market oriented
- Proven expertise in developing long-term strategic planning for both product and business strategies is required
- Well versed in cross-functional teamwork/partnering is required
- Knowledge of healthcare space is required
- Proven track record of exceptional marketing and branding is required
- Experience working within a matrixed environment is required
- Ability to work within and lead cross functional teams is required
- Position location in New Brunswick, NJ
- Up to 30% domestic travel is requiredProduct Management
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Vertical Marketing Leader Resume Examples & Samples
- Long-Term Business Planning: Lead the "Growth Playbook" process for the Banking and Consumer Lending vertical, addressing current year +3 planning
- Marketing Strategy and Plans: Lead the development and execution of the Marketing Strategy and Plan in alignment with the Business Strategy
- Marketing functional alignment: Utilize outputs from all of the above to properly and regularly inform Marketing peers of Business Unit objectives, strategies, etc. in order to ensure full alignment of Marketing to Sales and other cross-functional teams. This should also include providing guidance to Marketing functions in a variety of areas
- EXPERIENCE: 15+ years in Marketing roles, preferably with 10+ years in B2B Marketing roles in complex business environments with an emphasis on strategy required. Understanding and experiences in business strategy development, marketing strategy, marketing planning, segmentation of customer types within the eco-system and the infrastructure and tools necessary to support these activities
- EXPERIENCE: A background in the Financial Technology, Banking, Payments and/or Credit Card Industry in a variety of marketing roles preferred
- EXPERIENCE: Previous consulting experience preferred
- EDUCATION: Bachelor's degree in marketing or similar field required. M.B.A. preferred or equivalent business experience
- TRAVEL REQUIREMENTS: Customer, prospect and partner meetings, team meetings, industry events and conferences: <20%
- EQUIPMENT: Proficient in Microsoft Office Suite
- SKILL SETS
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Marketing Leader Austria Resume Examples & Samples
- Digital – define and execute a digital strategy across the marketing and communications plan. This encompasses social media, media buying and digital presence
- Content strategy – working closely with the EMEAR Content Managing Editor, Theatre Marcom and subject matter experts to define and deliver a content strategy for the country that delivers against the marketing plan which incorporates segment plans
- Segment – partner with Sales to determine segment priorities for
- Strong influencer and negotiator at all levels
- Experience of leading and collaborating with virtual teams across region and the world
- Designing and executing product marketing plans for a theater/region aligned to marketing and sales priorities,
- Proven experience of delivering measurable pipeline and revenue results
- Knowledge of Cisco’s technologies, markets, customers’ challenges, and channel to be able to assess marketing plan fit to local requirements
- Excellent market expertise and knowledge of the latest market developments
- Experience in channel marketing
- Strategic thinker with ability to collaborate and manage in a cross-functional team environment
- Outstanding communication skills
- Actively self–develop for continuous improvement
- Business and marketing qualifications preferable or equivalent work experience
- Fluent in the English language (written and spoken)
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Country Marketing Leader Resume Examples & Samples
- Building the brand – through awareness, preference and thought leadership activities
- Content strategy – working closely with the Content Managing Editor for the country and subject matter experts to define and deliver a content strategy for the country that delivers against the marketing plan which incorporates segment plans
- Segment – partner with Sales to determine segment priorities for Enterprise, Public Sector, Service Provider and Commercial to drive the country business
- Communications – agree strategy and execution with communications country lead to align to marketing, communications and business priorities
- Innovation centre –defining and implementing a marketing plan for the innovation activity within the country
- Oversee agency selection, performance and day-to-day management, working with the Marcoms team in EMEAR and country
- Partners – define partner strategy with the partner lead to manage partner marketing funds (including virtual wallet), to support overall engagement plan specifically marketing knowledge and execution within the partners
- Revenue marketing – deliver the SQL and bookings targets agreed with EMEAR VP
- Ability to influence at all levels, including executive leaders within Global, EMEAR region and the country organization
- Strong collaboration and management skills. Experience of successfully leading both direct and virtual teams with the ability to work collaboratively across the EMEAR region, theatre and with Global teams
- The role has the accountability to facilitate content and best practise sharing within EMEAR and across the Global content hub model
- Expertise in designing and executing product marketing plans for a theater/region which are closely aligned to marketing and sales priorities, delivering measurable pipeline and revenue results
- Excellent market expertise, up to date with latest market developments and be willing to be a Cisco marketing ambassador externally
- Experience in channel marketing through 1 and 2 tier partners is highly desirable
- The ability to strategically contribute and manage in a cross-functional team environment with excellent organisational, interpersonal and written and verbal communication skills
- Strong people development skills – additional qualifications (coaching etc ) an advantage
- Create a culture of innovation across the team, encourage risk taking and accountability
- Actively self –development for continuous improvement
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Marketing Leader Resume Examples & Samples
- 8+ years of Marketing experience in a direct, b2b industrial market
- Developed successful content and campaign materials beyond product collateral
- Digital marketing understanding (at minimum PPC, SEO, eMail savvy even if not AdWords expert, for example)
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Global Marketing Leader Resume Examples & Samples
- B.S. Degree in Chemistry, Chemical Engineering, or related field. MBA preferred
- Strong background in Strategic Marketing Concepts and proven ability to develop new business opportunities/incubate new opportunities
- Self-directed leader with an ability to think startegically as well as work independently in the market
- Working knowledge of Coatings market trends and technologies
- Ability to work in a Matrixed organization with a Global team, to influence and drive new ideas/changes
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Enterprise Digital Marketing Leader Resume Examples & Samples
- Building and implementing the digital marketing vision; collaborating with the Enterprise and divisional teams to deliver a vision that is fully aligned with corporate goals and the Enterprise strategy
- Defining the digital marketing success criteria and metrics, and aligning them with the strategic goals of the Enterprise
- Identifying and evaluating internal digital asset capabilities and strengths; ensuring that the digital marketing strategy is built on a realistic appraisal of the internal and external environment
- Building a practical digital roadmap from the digital strategy, ensuring its full integration with the Enterprise’s strategic planning process, and the resulting business strategy and plans
- Leading vendor evaluation and selection for digital marketing technology for the Enterprise and divisions; working in partnership with IT and other teams to ensure that the organization has right portfolio of tools to deliver the digital marketing strategy and meet the business goal
- Working with leaders across all functions to build the skills, resources, and organizational design and alignment required to deliver the digital marketing strategy
- Collaborating with stakeholders across business units to build the best possible experience for existing and prospective customers
- Establishing and striving to meet key performance indicators to impact growth and profitability in alignment with Enterprise strategic goals
- At least 10 years of ascending broad marketing experience, particularly in the field of digital marketing as well as brand/marketing strategy development, which must include some experience in a B2B environment
- Minimum of 5 years’ global digital leadership experience
- Proven track record of leading business digital transformation
- Demonstrated success in setting and defining external vendor strategy, implementation and management
- Excellent strategic thinking skills and strong business acumen
- Demonstrated ability to lead others through change in dynamic and emergent situations
- Experience with a variety of business models
- Proven skills in leading, integrating and developing others, while working in a global, virtual, highly matrixed environment
- Strong intercultural communication skills to successfully integrate across businesses and functions
- Willingness and ability to travel up to 30%
- Bachelor’s degree in business, marketing, communications, or IT
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Global Marketing Leader Resume Examples & Samples
- Be passionate about leading marketing activities for products that are the highest quality in their class
- Be energized by working for a world-class manufacturer and collaborating on cross-functional, global teams
- Recognize the importance of building and maintaining strong interpersonal relationships
- Providing leadership to functional leaders, field market development team, and establishing investment levels for Field Market Development, Marcom, digital marketing, strategic marketing and market research associates
- Establishing and tracking key metrics for marketing function across all disciplines, and connecting activity to sales growth
- Ensuring integration of marketing activities to divisional sales goals via an integrated credible growth plan, and helping to establish criteria to prioritize marketing investments based on impact
- Being accountable for the results and outcomes that marketing delivers to internal and external stakeholders
- Establishing, evolving, and driving functional excellence for all marketing associates in the Performance Solutions Division
- Ensuring that marketing capabilities are appropriately deployed and leveraged within all business and market team decision processes
- Integrating Gore brand strategies with business group objectives and brand messaging
- Aligning marketing programs with revenue growth targets
- Partnering with the business leaders and Market Growth Champions to prioritize focus market goals and aligning resources with overall business group requirements
- Driving the customer experience
- Promoting the usage of common marketing (market assessment) and business strategy tools (EEM, PSM) and best practices
- Applying understanding of the external market and functional expertise to anticipate risks and opportunities
- Establishing focus market criteria and establishing metrics to track performance
- Representing the division in Gore Enterprise brand and marketing initiatives
- Coordinating crisis communications management with the Enterprise corporate communications team
- Bachelor’s degree in business (preferably with marketing focus), engineering or science
- Minimum of 10 years’ successful marketing leadership experience, primarily in a B to B environment
- Experience creating the vision and setting strategic direction for sales and/ or marketing teams
- Deep understanding of digital marketing capabilities and tools
- International business experience
- Proven ability to focus on results and defining /tracking progress toward growth goals
- Demonstrated ability to manage expectations, influence, surface conflicts and manage effectively across global, cross-functional teams
- Excellent communication skills and ability to develop strong working relationships
- Strong business acumen, deep understanding of financial fundamentals and track record of improving and measuring marketing outcomes
- Experience anticipating and developing marketing capabilities needed to keep pace with external shifts
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Movement & Purpose Marketing Leader Resume Examples & Samples
- Vision of how to integrate the Movement within LOB channel
- Strategic direction
- Teammate readiness to activate movement
- Communication of strategic direction and progress
- Reporting key ROI metrics
- Lead the enterprise Movement strategy and execution roadmap to align brand and strategic priorities
- Develop KPI metrics to increase growth, engagement and ROI
- Manage cross-functional teams to develop, design, implement, and measure key Movement initiative
- Budget management
- Individual must be self-motivated
- Individual must feel confident in leading groups of individuals to reaching common goals
- Understand marketing strategy, tactics, and deployment
- Lead Cross-functional teams
- Thrives in achievement-oriented and fast-paced environment
- Operates with a high level of personal responsibility and optimism
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Marketing Leader Resume Examples & Samples
- Develop and execute marketing solutions focused on supporting our issuers business objectives and those of MasterCard
- Partner with product teams in the development of new products and the revitalization of existing products
- Analyze customers' cardholder portfolios and leverage marketing expertise to create consumer segment-driven opportunities that will drive MasterCard revenue while also providing the best solutions to create long-term customer value
- Develop all forms of B2B communications and sales enablement activities, online and off, including sales pitches and product collateral
- Lead marketing contribution to all new business pitches including development of core consumer value proposition strategies
- Lead results-oriented and accountable team of two direct reports
- Participate in and sometimes lead multi-disciplinary work teams (Account managers, Expert sales, Advisors, Market Development, Consumer marketing, etc.) focused on leveraging MasterCard’s assets to solve key business challenges - e.g., consumer insights that suggest business opportunities through marketing programs and product launches
- Experience in developing integrated programs including digital, social media and mobile marketing platforms
- Analytical thinker who has ability to understand and translate data and research insights into actionable recommendations
- Ability to influence marketing dialogue to develop differentiated messaging based upon input from and collaboration with multiple sources including internal subject matter experts and external consulting resources
- Advanced oral & written presentation skills – must be PowerPoint proficient
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Regional Marketing Leader Resume Examples & Samples
- Optimal marketing leadership with experience in developing marketing strategy, managing short- and long-term projects, driving collaboration across teams, providing superior sales support, applying critical & analytical thinking to solve business problems and tracking results
- Skilled in working closely with customers to develop and cultivate client relationships in order to grow accounts
- Collaborative and professional style with the objective of building strong relationships with diverse customer groups and vendors
- Demonstrated self-starter with a diligent work ethic and demonstrated flexibility
- Excellent verbal and written communications skills including delivering effective presentations
- 5+ years of experience working with Marketing teams, ideally in the media/advertising environment
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Direct Marketing Leader Resume Examples & Samples
- Sets the overall direction for direct marketing campaigns to drive outcomes, and establishes distinct objectives to measure progress (with insights). Effectively communicates DM strategies and plans to all impacted parties and ensures that process/procedural changes are documented
- Establishes the direction and investments made in Direct Marketing, and is expected to presents business cases for such investment to senior FAS Advisor Services Business and Marketing leadership. Serves as a strategic partner to Channel, Digital and Product Marketing leadership as new direct marketing programs are conceptualized, designed, executed and measured
- Partners with senior enterprise direct marketing, data & analytics, and technology leaders in the exploration, selection and installation of new DM enhancements. Functions as FAS Product Owner for all Email technologies including Exact Target, Campaign Management and Segmentation systems. Represents FAS Advisor Services Marketing in all campaign related technology initiatives and drives FAS business specific changes to campaign technology
- Manages staff, creating a strong team atmosphere. Set standards for the use of direct marketing channel to ensure optimal distribution of content. Provide guidance, training and motivation as necessary to develop staff. Hires, evaluates and counsels personnel. Sets performance standards, reviews performance and provides feedback in accordance with all applicable Human Resources policies and procedures
- Maintains regular contact with marketing leaders across FAS Advisor Services segments to ensure that strategy plans are consistent with business/division objectives. Develops effective working relationships with staff, peers, management, team members, and business partners
- Presents marketing program measurement and results to senior management. Understands parameters of a successful campaign, relevant analytics, and ensures desired results are measurable and conclusive. Communicates progress, issues, and solutions to senior management to obtain input and buy-in. Provides written and verbal communication to many different audiences on status of marketing efforts
- Oversees the development of an annual Learning Agenda and continual program progression through optimization and experimentation. Ensures learnings are continually shared with the larger Marketing community. Stays abreast of Vanguard’s business and competitive environment
- Sets standards for the use of direct marketing channel to ensure optimal distribution of content
- Oversees campaign operations, campaign calendar production and insures campaigns are delivered accurately and on time
- Leads the people, process and technology aspects of new targeting and/or personalization enhancements
- Undergraduate degree or equivalent combination of training and experience. Master’s degree/ MBA preferred
- Specialized knowledge/experience/certifications in direct marketing preferred
- Minimum of ten years general experience, including eight years managerial experience preferred
- Significant analytical acumen and conceptual thinking skills
- Proven ability to direct, align, manage, persuade and influence Principals and other senior leaders to achieve a coordinated process with optimal outcomes
- Experience in delivering cross-departmental projects, strong project management and project leadership
- Demonstrated ability to learn new concepts quickly and complete multiple and diverse assignments with the highest level of quality
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Global Marketing Leader Resume Examples & Samples
- To establish, evolve, and lead the implementation of innovative, science-based marketing and communication strategies across commercial products in the US and Global markets
- Lead the team responsible for all marketing strategy, brand planning, marketing investments and brand P&L. Responsible for overall Marketing competencies and people development
- Collaborate with Commercial Effectiveness, Business Analytics, Payor and Pricing and Sales Leaders to ensure rigorous brand assessment, identification of key issues, customer insights, sources of incremental business to inform brand strategies and investment decisions
- Strong collaboration with New Product Planning Leader to provide commercial insights to into lifecycle management and late stage pipeline decisions, as well as drive Target product Profile
- Accountable for managing multiple therapeutic product portfolios
- Continually optimizes the brand strategy process and raises the bar for execution excellence
- Collaborates with brand leaders to drive brand growth and appropriate investment decision making
- Establish and evolve innovative models for enhancing customer value, promoting dialogue between and among key customers, and ensuring the overall effectiveness and efficiency of customer communications
- Anticipates sales and marketing needs and leads the team to develop and implement innovative solutions that advance sales force execution excellence
- Leads the marketing team through modeling an accountability based culture that prioritizes talent management as a key driver of the business
- Provides enterprise and industry perspectives, ideas, and opportunities that positively impact Ironwood’s future
- Serves as point person for Joint Commercial Committee in the U.S
- Partners with Payer, business analytics, New product planning, customer communication and sales leaders to ensure alignment on critical product related recommendations, execution, metrics and assessments
- 10+ years of pharmaceutical or biotech industry experience
- Proven experience leading strategic brand management initiatives within the pharmaceutical or biotech industries
- Extensive experience managing multiple brands and/or franchises
- Proven management experience with supervisory responsibilities including experience with budgeting process, strategic and tactical planning, performance management, coaching and project management
- A passion for brand management, customer service and drive for excellence is paramount
- Excellent oral, written, verbal communication, interpersonal and presentation skills required
- BA/BS degree required - advance degree preferred
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Mobile Marketing Leader Resume Examples & Samples
- Proactively developing and prioritizing our mobile marketing competencies that engage our customers in key moments of action, learning, and need
- Establishing standards of excellence, knowledge sharing, and hands-on education that lead to mobile-first marketing strategic thinking and approaches
- Leading brands and cross-functional teams in a diverse pipeline of projects that bring mobile marketing approaches to the forefront
- Translating customer needs into contemporary and high performing mobile marketing strategies and campaigns that support brand objectives including awareness, acquisition, and retention
- Overseeing the scale and efficiency of our mobile marketing spend as it relates to tactical priorities, media spend, and vendor management
- Ensuring that all mobile programs include KPIs, measurement, analysis and continuous optimization
- Maintaining a subject matter expertise rooted in best practices that influence new innovative approaches to engaging customers on-the-go in a cross-screen context
- Responsible for delivering a consistent and cohesive user experience from a content and creative perspective
- Responsible for preparing mobile program materials for reviews as well as coordinating stakeholder meetings and presentations
- Responsible for partnering with brands to understand their challenges and create mobile solutions that will resonate with customers and have business impact
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Northeast Regional Marketing Leader Resume Examples & Samples
- Assist Regional President & other Regional leaders with communication needs around implementation of regional programs, sharing of wins/best practices and other activities
- Serve as the liaison to Corporate Marketing, representing Regions’ perspective in developing CCOA’s marketing policies, decisions, forecasts and initiatives
- 2+ years leading or mentoring Marketing resources
- Strong understanding of core marketing functions with demonstrated ability to leverage research resources, position media/products/capabilities, and optimize communications
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Senior Event Marketing Leader Resume Examples & Samples
- Manage GE Power Digital Solutions global events (thought
- Minimum 7+ years’ work experience in event marketing
- Must be able to travel up to 40%+ of the time
- Proven executive experience building & leading event
- Working knowledge of the commercial marketing technology and
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Thoughtful & Engaging Marketing Leader Resume Examples & Samples
- Track record in delivering results within a project environment
- Strong strategic review skills with an ability to review complex material and develop a prioritised project plan based on financial and customer objectives as well as project timelines
- Understands complex financial services environments with the ability to work with multiple stakeholders across business lines to deliver objectives
- Strong customer communications experience with the ability to draft communications and/or review agency recommendations to ensure we develop best practice customer ‘plain language’ communications
- Demonstrated industry experience and thought leadership within the CX field with an exceptional portfolio of work. Strong experience in service design and strategy - including customer research and testing
- Great conceptual thinker and deep understanding of CX principles, frameworks and methodologies
- Excellent ability to establish, lead and execute CX projects
- Demonstrated ability to execute sound judgement with project team
- Ability to think through the best way to present information and tailor your approach accordingly
- Able to get people excited about an idea, concept, product or service being offered and carefully prepare arguments and presentations ahead of meetings
- Tertiary/post graduate qualifications in business/finance, marketing or psychology
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Passionate Marketing Leader Resume Examples & Samples
- Relevant tertiary qualifications in one or more of the following fields – Communications, Public Relations, Marketing or Business
- Experience with Insurance marketing and knowledge of Insurance products and the marketplace is highly valued
- Proven track record in customer communications and management of mandatory communications
- Experience in communications with broad knowledge insurance
- Ability to think laterally and creatively with excellent communication (verbal and written) and interpersonal skills, including the ability to influence outcomes at all organizational levels
- Experience with managing and executing mandatory product communications is desirable
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OEC Product Marketing Leader Resume Examples & Samples
- Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate
- Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
- Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio
- Excellent oral and written communications skills
- Healthcare product/industry acumen
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Thoughtful & Engaging Marketing Leader Resume Examples & Samples
- Significant track record in delivering results within a project environment
- Strong strategic review skills with a proven ability to review complex material and develop a prioritised project plan based on financial and customer objectives as well as project timelines
- Understands complex financial services environments and has the ability to work with multiple stakeholders across business lines to deliver objectives
- Demonstrated industry experience and thought leadership within the CX field with an exceptional portfolio of work. Strong experience in customer experience, service design and experience strategy - including customer research and testing
- Great conceptual thinker and deep understanding of CX principles, frameworks and methodologies. Evangelising the role of CX. Excellent ability to establish, lead and execute CX projects
- Persuades by demonstrating benefits. Actively seeks opportunities to sell benefits. Thinks through the best way to present information and tailors approach accordingly. Gets people excited about an idea, concept, product or service being offered. Carefully prepares arguments and presentations ahead of meetings
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Asia-pacific Digital Marketing Leader Resume Examples & Samples
- Lead a cross-functional digital team to execute complex marketing campaigns using digital media, including design, content development, multimedia, web, social media, mobile and marketing analytics
- Engage with marketing teams to identify their objectives, strategies, target audiences, differentiators and other aspects of a complete marketing brief
- Provide strategic advice and best-in-class insight to steer the marketing team on the most effective efforts to achieve their objectives, including persuading them NOT to do certain activities that are costly and ineffective
- Ensure top-quality delivery of services and materials by troubleshooting problems such as false client expectations, changing scope, digital team members operating in silos, skill or knowledge gaps in the team or poorly developed marketing briefs by the business
- Facilitate debriefs with the internal and external agencies and marketing team to evaluate campaign effectiveness and consider how the content can be repurposed for related or similar, future marketing initiatives
- Share best practice case studies across the marketing function
- Support development and execution of marketing project plans and ensure that campaigns are aligned with BMC strategy
- Ensure that relevant approvals (BRET and SCORE) are in place
- Ensure that team goals are met; pursue assignments that are related to higher-level, strategic, long-term objectives
- Digital marketing skills in at least five fields such as marketing analytics, writing, design, web, mobile or social media
- Strong knowledge of best practices in modern digital marketing; B2B marketing experience is a plus but not required
- Experience managing client relationships at all levels
- Excellent supervisory and teamwork skills
- Demonstrate strong problem-solving and presentation skills
- Demonstrate an unwavering commitment to achieving client satisfaction
- Good virtual communication skills with clients and colleagues in different countries and cultures
- Responsible for functional management of APAC Account Manager and overarching leadership of APAC Digital marketing team
- A bachelor’s degree or equivalent work experience
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Marketing Leader, Employer Superannuation Resume Examples & Samples
- Experience in B2B employer super marketing
- Significant track record in delivering business results
- Understands key business drivers and financial strategies
- Ability to collaborate with multiple stakeholders to deliver creative and flexible customer centric solutions
- Ability to influence outcomes
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Digital Marketing Leader Resume Examples & Samples
- Bachelor Degree or higher, with major in marketing, business, technology preferable. Training in or experience with behavioral psychology and consumer behavior would be highly desirable
- 10+ years experience in digital strategy and marketing
- Demonstrated skills in demand generation, including lead generation and sales support integration
- A proven track record in employing digital technology, channel innovation, and social media to drive lead generation and sale
- Excellent project management skills with strong orientation toward execution and implementation
- Ability to target new channels and develop new markets
- Ability to adapt to market and client needs with agility and flexibility
- Ability to engage partnerships, sponsorships and channel activity
- Ability to create and edit content for all mediums
- Experience with Marketo is required,
- Experience with Salesforce is required
- B2C experience a plus
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Senior Trade Marketing Leader Home Resume Examples & Samples
- Strategy development and implementation in the framework of the activation programs to clients and customers
- Development of optimal toolbox
- Building system of effective cooperation and collaboration with related departments and local trade marketing teams in the process of development, coordination and implementation of S&CM activities
- Ensuring the continuing effectiveness of activities on KPIs. Planning and control of spending of the budget in accordance with the approved level of investment
- Functional experience in Trade Marketing at FMCG companies is not less than 3 years
- Experience on Manager’s position is not less than 1 year
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Regional Marketing Leader Africa Resume Examples & Samples
- Own execution of regional marketing collateral development, conference and exhibit coordination with the goal of positioning Digital Mine products effectively for the region
- Manage and/or support collateral development for product marketing, conferences and exhibits with the goal of positioning Digital Mine products effectively
- Develop marketing literature and tools to support/enable sales success, including white papers, case studies, technology papers, digital tools, etc
- Lead regional market, competitive & customer Voice of the Customer analysis through timely and accurate market insights … capture emerging trends within assigned region and facilitate / develop corresponding strategies
- Translate trends into opportunities, identify competitive advantages, increase sales competitive intelligence, and synthesize Voice of Customer for business execution
- Analyze emerging opportunities/threats with business implications and potential strategies using s strategic analysis tool and process development
- Develop segment competitive tracking process and tools, working cross-functional to gain relevant inputs from sales, product mgmt, and technology teams
- Ensure quality data, timely analysis & relevant synthesis and insights for specific segment
- Conduct targeted customer and competitor analysis
- Bachelor's Degree from an accredited university or college
- Proven years of experience in marketing, product marketing (Minimum 8 years)
- Minimum 3 years of Leadership in leading and/or influencing teams and shaping/leading growth vision and marketing strategy
- Strong experience in the area of industrial software
- Proven years of Leadership - leading and/or influencing teams and shaping/leading growth vision and marketing strategy
- Ability and willingness to travel, domestically and internationally, approximately 50-75% of the time
- Strong experience in the area of industrial software, including its application and positioning in the Mining industry
- 5+ years of experience working in, or related to, the Mining Industry
- Proven years of experience working in, or related to, the Mining Industry
- Strong attention to detail and complete resolution
- Ability to work with multiple and competing priorities in a fast paced environment
- Ability to achieve results with minimal supervision
- Strong customer service mindset
- Ability to mentor, train, and develop better processes and to learn new ones
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Marketing Leader, Advanced Analytics Resume Examples & Samples
- Provide direction and support to the team, including other functional areas of marketing
- Drive activities to deliver pipeline and marketing influenced revenue for advanced analytics
- Develop targeted messaging to speak to this audience
- Influence content pipeline across all data science campaigns, including advanced analytics
- Build customer presentations
- Develop non-technical sales enablement materials and sales toolsm
- 15+ years in enterprise software
- Familiarity with predictive analytics/advanced analytics market – 5 years
- Bachelor’s degree in a relevant technical field such as Computer Science, marketing or related field
- 10+ years in Advanced Analytics product marketing
- Hands on Knowledge of advanced analytics software like SPSS/SAS – 2 years
- Industry experience in key industry verticals like Finance, retail etc – 2 years
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Digital Marketing Leader, Global Services Resume Examples & Samples
- Perform web industry trend analysis, market share and competitive analysis and win/loss tracking to identify service commercial strategies for growth
- Quantify and prioritize market opportunity to identify areas of growth and opportunities to gain market share
- Orchestrate research to assess market and customer environments and to discover unmet needs, buying cycles and personas
- Identify and assess digital channels risks, and develop a plan to mitigate those risks
- Work with Region Service Marketing and Business analyst to perform consumption analysis , KPI analysis in order to define programs needed to improve online customer loyalty, share of wallet and retention
- Build and Execute global Service Commercial launch plan, including, segmentation, target pricing, awareness & advocacy strategies, to support the digital channel strategy and ecommerce, in coordination with Regional Service Marketing
- Insure refresh of the digital content in cooperation with Marketing Services and Regional Service Marketing
- 7+ years’ experience in digital marketing and ecommerce or related field
- Travel required. Expected travel up to 10% but may be higher at times and may be short notice, some weekends and holidays
- 7 B2B Digital marketing experience
- Deep marketing expertise in market & customer insights, product commercialization, digital tactics and branding
- Familiarity with marketing automation technology and CRM platforms
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Channel Marketing Leader Resume Examples & Samples
- Creation of business plan. Implementation of a go to market strategy and deliver operating plan results for sales and profitability
- Lead Voice of Customer studies to derive offering requirements. Understand and represent the needs of customers through market research, advisory panels, and focus groups
- Drive strategy and business results for the thermostat offering
- Analyzes market trends, technology trends, and the potential impact and/or benefits to your offering and the business
- Identifying and securing channel partners
- Set development budget, estimate and follow-though on actions within budget
- Obtains voice of the customer input, creates offering requirements, and validates concepts with users and stakeholders to guarantee product success in the marketplace
- Creates and defends business cases to justify revenue from new product developments
- Strong negotiation and communication skills at all levels of the organization
- Meet short- and long-term deadlines. Deliver results. Exceed expectations of internal and external customers
- Ability to work regularly and dependably in a team environment
- Bias towards customer success
- Defining and ownership for marketing spend
- Demonstrate ability to perform mental tasks such as making critical decisions, solution thinking, creativity, learning, and exercising good judgment
- Bachelor’s degree (Business or Engineering) with related experience required. MBA is highly desired
- 5 years or more HVAC experience, knowledge of building operation. Extensive knowledge of field, service, and product
- 5 years of product or channel management experience (including P&L accountability)
- Energy management experience. Certifications preferred
- Strong product portfolio management skills
- Marketing specialist experience (Pricing, analysis, brand management, etc.)
- Strong understanding of finance and return on investment metrics
- Highly effective team player able to develop and sustain an extraordinary level of team commitment and ownership
- Self-motivated, high energy, team participant with the ability to initiate, lead and problem solve virtually
- Ability to work effectively with 3rd party firms
- Team building and problem solving skills
- Desire and willingness to be held accountable for business results
- Positive attitude and above average group presentation skills required
- Ability to cope with stress and maintain a pleasant and cooperative temperament with internal and external customers
- Proven self-starter and self-finisher
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Customer Marketing Leader Resume Examples & Samples
- Strategic Marketing Skills: Deep understanding and experience with the ability to practically apply, as well as coach others to do so. Must link strategies to financial results via actions…especially actions with the sales force
- Leadership: A confident, mature person with the ability to connect and inspire others. A proven track record of leading projects and cross-functional teams that successfully achieve milestones and complete deliverables
- Bachelor's degree in engineering, business, or marketing; MBA from a top-tier institute
- 10+ years total experience, of which 4+ years of marketing experience is desirable
- Ability to develop relationships and work closely with cross functional teams
- Ability to proactively drive business development initiatives
- Developing and leading new product development programs, inception through launch
- Experience in conducting secondary and primary research; competitive analysis
- Readiness to travel for about 20% of the time
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KCP New Business Marketing Leader Resume Examples & Samples
- Drives new product categories or innovation projects with a focus on Big Bets for Health & Wellness through focused accountability as the lead in North America for the go-to-market strategy, commercialization and execution
- Develop new product category strategies, plans and forecasts to drive category P&L performance to deliver financial objectives including identification of supply needs, pricing guidelines, capital expenditures, alternate routes to market, sustainability and margin improvement
- Understands category and competitive landscape assessment, customer journey and end-user segmentation
- Work closely with sales, marketing (Global and NA), and product development to understand customer needs and guide the continuous development of the innovation to meet these needs
- Drives innovation through the IMF process for North America on designated projects. For global projects, works closely with the global innovation team for a seamless transition of the project to North America