Customer Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the customer marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

EP
E Pfannerstill
Elisha
Pfannerstill
9240 Lance Springs
Chicago
IL
+1 (555) 765 5586
9240 Lance Springs
Chicago
IL
Phone
p +1 (555) 765 5586
Experience Experience
05/2015 present
Boston, MA
Customer Marketing Executive
Boston, MA
Customer Marketing Executive
05/2015 present
Boston, MA
Customer Marketing Executive
05/2015 present
  • Ultimately bigger outcomes and improved performance for Diageo and our customers
  • Can work independently in a structured manner, and can be trusted to work independently while keeping key stakeholders up to date
  • Key decision maker for the contribution budget spend on the 2 brands (Unicum, Lancers). QBR and constant monitoring/improving of performances
  • Negotiating with store managers to improve Kellogg's indicators
  • Pricing outcomes (mix and promo) more actively and rigorously managed improving performance potential
  • Management of the resources of the territory (people, promotions) to push and improve sell out in POS
  • Developing and executing customer relationship plan that details the business goals and strategies to deliver customer solutions and volume results
11/2012 01/2015
San Francisco, CA
Head of Customer Marketing
San Francisco, CA
Head of Customer Marketing
11/2012 01/2015
San Francisco, CA
Head of Customer Marketing
11/2012 01/2015
  • Manage the performance and foster the development of the regional marketing team
  • Responsible for developing, implementing, managing and evaluating Category Management activities
  • Find and cultivate customer advocates and content for references, referrals, reviews, peer calls, case studies, webinars, websites, blogs, presentations, press releases, events and customer advisory initiatives
  • Lead and manage customer engagement, communication, and customer community programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
  • Assist in developing and executing customer plans; maintains account relationships
  • Lead and support the implementation of the plans across customers by developing & presenting compelling presentations on Category Growth platforms and Initiatives plans to Key Customers to deliver the company growth objectives
  • Work across functions including Cluster Marketing, Supply, Sales and Finance to develop and execute successful commercial plans to deliver financial and share plans and targets
12/2005 08/2012
Chicago, IL
Customer Marketing Specialist
Chicago, IL
Customer Marketing Specialist
12/2005 08/2012
Chicago, IL
Customer Marketing Specialist
12/2005 08/2012
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc
  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle
  • Interface regional marcom teams to develop local marketing material and sales tools
  • Aligns closely with the product marketing team to ensure the AMO organization has collateral that’s effective with existing NetSuite customers
  • Build and develop strategic customer advocacy relationships with key advocates such as MUG Leaders and Champions in support of increasing membership and engagement in the overall programs
  • Partners effectively with industry marketing to ensure that each vertical has tailored programs designed uncover and advance upsell opportunities. Produces monthly NetSuite GBU industry customer newsletters
  • Develops strong working relationships with the account management organization. Understands AMO revenue goals and identifies the top areas of opportunity to positively impact revenue growth from existing customers
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Kennesaw State University
Bachelor’s Degree in Marketing
Skills Skills
  • Solid trade marketing experience including shopper marketing communications, trade strategy, product placement, account management within a fast-paced environment
  • Excellent knowledge of the UK retail and media landscape
  • A proven track record as a successful; and highly motivational people manager, with a persuasive and engaging style
  • Comfortable working with diverse contacts across internal & external stakeholders (customers, agencies etc)
  • Proven ability to communicate at highest levels of an organization
  • Strong commercial skills with experience of managing trade P&L
  • Excellent understanding of the UK Home Entertainment market, retail environments & shopper behaviours
  • Expert knowledge of marketing disciplines and experience of trade campaign planning
  • Strategic thinker – Ability to see the bigger picture and promote change where it will add value
  • Confident in undertaking analysis / evaluation and providing learnings; research experience
Create a Resume
1

Senior Customer Marketing Analyst Resume Examples & Samples

  • Extract data using SAS from a variety of sources and assess, interpret and analyze the data in development of relevant, actionable and influential conclusions that address specific business questions. Analytic skills must include the ability to see the big picture and the demonstration of strong business intuition. Need to be proficient in SAS
  • Engage in quantitative analysis on many non-standard and unique business problems using computer-intensive data mining techniques (decision trees, cluster analysis, etc.)
  • Leverage communication skills and an ability to translate data and complex ideas into meaningful and actionable insights that tell a “business story”. Experience in Retail or Consumer products industry a plus
2

Senior Manager, EHV / VOD Customer Marketing Resume Examples & Samples

  • Bachelor's Degree in Marketing, Communications, Business, or Related Field
  • 5-10+ Years Experience in Marketing or Related Area, Preferably in the Entertainment, Film, or Television Industries
  • At Least 2-3 Years of Client Management Experienced Required
  • Strong Work Ethic with "Can-Do" Attitude is a Must; Team Player with a Strong Focus on Driving Strategic Results
  • Innovative and Creative Marketer with Knack for Impactful Ideas
  • Ability to Work Well with Executives of Varying Levels
  • Exceptional Communication Skills a Must
3

VP, Existing Customer Marketing Resume Examples & Samples

  • Leading cross-functional teams through the development and maintenance of a suite of customer/campaign reports that will provide greater visibility and transparency of the ECM Balcon target population
  • Provide ongoing insight into Citi and Industry spend vs. lend mix through Argus reporting; understanding, tracking, and reporting on promotional vs. full rate ANR trends
  • Managing the FYF process; partnering with Finance, direct mail production, marketing investment, and other teams to ensure accurate and consistent forecasting and over under reconciliation
  • Working with Risk and Decision management to develop program level P&L forecasts along with the other documentation needed to obtain approval from senior management to execute the program
  • Ongoing collaboration with Risk and Decision Management to establish criteria that will target the optimal universe
  • Support Marketing and cross-functional teams through the development and execution of ECM balance transfer campaigns
  • Ensuring that the best possible customer experience is maintained throughout all aspects of the Balance Transfer program
  • Contributing to the long term development of the program including changes to strategy and policies as consumer, business, regulatory and economic conditions change and evolve
4

Customer Marketing Analyst Resume Examples & Samples

  • Ideate, develop, execute, and optimize marketing campaigns designed to drive revenue and increase retention
  • Identify target audiences by working cross-functionally with other teams and agencies to gather insights which will improve targeting efforts and generate buy-in for targeting decisions
  • Coordinate with cross functional and vendor teams to ensure flawless marketing campaign delivery, including database targeting and data quality,legal, accounting, etc
  • Manage the delivery of creative campaign requirements on brief, on budget, and on time
  • Develop standard reports and presentations on all key campaign performance indicators, administering accurate test and control studies and presenting the results to management as required
  • Establish and track ongoing success metrics for various customer marketing initiatives
  • Ensure that disparate customer marketing projects are linked in terms of data, processes, skills, and deployment methods
  • Communicate progress and incremental successes to executive management on a regular basis
  • 3-5 years of customer marketing experience with a successful track record, either in-house or at an agency/consultancy
  • Working knowledge of SAS a plus
  • Strong project management and inter-departmental coordination skills
5

Mgr Customer Marketing Resume Examples & Samples

  • Develop, distribute, and maintain key standard reporting
  • Serve as lead contact point and analytical support for field sales. Work closely with account managers in the field to provide business overview, opportunity analysis and sales stories
  • Candidate should possess analytical experience, with a CPG background preferred
6

Mobile Customer Marketing Assistant Analyst Resume Examples & Samples

  • Execute mobile acquisition, retention, and response strategies
  • Develop and execute testing strategies and define requirements, including set-up with vendor partners
  • Effectively coordinate with 3rd party vendors to ensure alignment through campaign planning to deployment
  • 2+ years of customer marketing experience with a successful track record, either in-house or at an agency/consultancy, mobile marketing experience preferred
  • Must have attention to detail with a strong focus on analytics
7

Email & Nurture Specialist Customer Marketing Resume Examples & Samples

  • Design and manage the evolution of customer lifecycle email communications across multiple software product groups, including welcome, technical support, customer experience surveys and renewal communications
  • Collaborate with key stakeholders on targeted messaging
  • Develop and execute advanced, multi-touch on-going nurture campaigns as well as one-off email invitations and other offers
  • Analyze and report on email campaigns
  • Continually optimize on-going nurture campaigns
  • Effectively communicate and manage data and technical needs to operations teams
  • Serve as a resident email marketing expert, keeping up to date on industry trends and best practices
  • Host regular sessions to update stakeholders on campaign performance and best practices
  • Interface effectively with Marcom, Analytics, Creative, and Technology teams to collaborate on project plans
  • Identify issues; engage system support and appropriate team members as necessary
  • 2 – 4 years of experience with complex nurture strategy and design
  • 2 – 4 years of experience working within a marketing automation platform, preferably Eloqua or Marketo
  • Proficiency with Microsoft Office suite, specifically Excel
  • Ability to communicate design rationale and build consensus
  • Ability to prioritize and manage project timelines in a fast-paced environment
  • Must be organized with an eye for detail
  • Undergraduate degree in Marketing, Communications
  • Eloqua Master
  • Experience with Microsoft Visio or equivalent for mapping flow strategy
8

Manager Sally Hansen Customer Marketing Resume Examples & Samples

  • Work as part of a product group team to serve as a liaison between sales, marketing and Creative by providing knowledge of the customer to internal cross functional team members and by providing knowledge of the product group to field sales
  • Leverage learnings based on data provided through ROI tool to improve return on investment of trade funds
  • Own the development of a sales trade plan aligned with marketing and sales objectives
  • Participate in the development of sustainable pre-launch, launch and post-launch trade plans/analyses for the new item launches
  • Support best practice go to market strategy executions with strong, consistent processes and communication to the field
  • Work with sales management to develop national and account specific promotional programs
  • Manage customer service/short supply customer prioritization and product allocation issues with operations and sales
  • Build sales ready trade plans that are class of trade specific and aligned with the product group strategy
  • Support field sales execution of customer specific business plans and initiatives, including customer sales calls
  • Development and delivery of innovative customer and product group specific product, placement, pricing and promotion strategies
  • Manage and track key product group activity at the trade level to ensure achievement of the plan and/or to identify potential gaps
  • Provide product group partners with a marketplace view of customer activity and communicating brand strategies to the field
  • Organize, analyze and draw conclusions from syndicated data sources and translating findings for application at the customer level
  • Support the field sales execution of customer specific business plans and category initiatives
  • 4 year degree
  • 5+ years’ prior experience in consumer package goods sales environment, with 2+ years in direct selling or category management/analytical experience
  • Ability to positively influence decision makers up and down one or more levels, with and without authority, to achieve business objectives and ensure a fully aligned customer/company business plan
  • Recognized as a leader by customers, team members and internal business partners
  • Demonstrates effective communication and negotiation skills to solve problems, gain agreement with and inform others, while targeting long term objectives. Uses facts and data analysis to identify good options and make good decisions
  • Ability to create fact based presentations to translate sales objectives into customer strategy and business plans around distribution, merchandising, promotion and planogram placement
  • Ability to devise and deliver persuasive presentations, based on data driven insights and facts, to gain support for business strategies or initiatives both with customers and internal business partners
  • Demonstrates and effectively applies consumer industry and cross category knowledge & expertise
  • Serves as liaison between the customer, team counterparts and internal support team members to foster a culture of growth and collaboration
  • Represents the face of the company to the trade and the voice of the customer to the company
  • Penetrates the appropriate customer and internal functions to achieve maximum results on sales objectives
  • Acts with urgency to make the most of opportunities, address customer needs and accomplish goals and objectives including the launch of new items with excellence on speed to market and store penetration with maximum shelf presence for the opportunity
  • Ability to complete projects and follow processes to manage results including volume achievement
  • Ability to plan tactics to support broader company and brand objectives
  • Ability to manage funds and resources for the greatest ROI for the company
  • Able to identify and assess risk and prioritize competing demands for resources of time and money, and apply resources to maximize profitable sales
  • Ability to accurately forecast and predict business results
9

Mgr-customer Marketing Resume Examples & Samples

  • Manage relationships with third party vendors for data access and reporting needs
  • Communicate directly with retailers to provide analytical support and gain an understanding on trade issues, competitive activity, brand strategy and account promotion strategy
  • Must be interested in cross developmental opportunities within the L’Oreal Retail Division that offers opportunity for growth
10

Customer Marketing Assistant Analyst Resume Examples & Samples

  • Manage the development and execution of mobile marketing campaigns for multiple brands, including segmented campaigns and triggered events
  • Analyze and communicate mobile performance at weekly, monthly & seasonal time periods at both the send and campaign level leveraging the SMS/App platform and web analytics data
  • Coordinate with cross-functional and vendor teams to ensure flawless marketing campaign delivery including database targeting & data quality, legal, web design, copywriters, etc
11

Director of Customer Marketing Resume Examples & Samples

  • Own and manage all installed base marketing programs including plans/briefs, tactics, promotional calendar, collateral development, and success metrics
  • Mine and segment CyberSource’s installed base to drive product upsell and improve customer lifetime value by
  • Working with finance/sales ops to understand financials and upsell opportunities
  • Working closely with the sales & product marketing teams to identify upsell opportunities and develop tactics and promotions to maximize revenue
  • Working with product marketing and Sales to coordinate communication and promotions of product launches and enhancements
  • Creation, implementation and management of an event-based customer lifecycle messaging program (email channel)
  • Minimum 12+ years’ experience managing installed base/customer relationship marketing programs within a B-to-B company
  • Experience managing marketing or sales campaigns from concept, to implementation, to results analysis across multiple channels (email, direct mail, online, in-product, etc.)
  • Demonstrated ability to simultaneously manage multiple high priority tasks or projects with competing deadlines, across various departments
  • Successful track record creating soup-to-nuts strategic plans to successfully upsell products to installed enterprise customers
  • Ability to work with sales projections to create financial models determining marketing contribution revenue targets for Install Base
  • Extremely creative with the ability to conceptualize promotional collateral, write promotional email copy in a pinch, and direct creative development with internal and external third parties
  • Foresight to think through the finer details and the patience and project management skills to ensure programs are fully implemented and maintained
  • Ability to translate technical details into easy to understand and marketable language
  • Professional and self-motivated leader and team member, that can organize and manage projects across functions (especially with Marketing and Sales) and with multiple stake-holders and contributors
  • A self-managed, quick learner that can think independently, knows when and how to seek feedback, can move ahead and keep projects on pace, while still keeping everyone in the loop
  • A sense of urgency and the ability to be flexible and react quickly while maintaining calm, reassuring demeanor
  • Knowledge of payment industry ideal
  • Advanced knowledge and experience with marketing automation systems such as Eloqua and working knowledge of Salesforce.com
  • Inspired by working with a fun, ambitious, team in a fast-paced environment
12

Mgr-customer Marketing Resume Examples & Samples

  • Own the account specific display creation from inception to in-store, to include the creation of the projects in DPM, brief of the project to support team via E-Brief System, development of art from brief to release
  • Lead strategic whiteboarding planning sessions with account teams and marketing partners to help develop year-long plans that yield strong surround sound plans to support new item launches and critical promotional in-store events
  • Manage and develop Assistant Manager, Summer Intern or Tracker
  • Advanced computer skills – Excel and Word
  • Creative problem solving, strategic thinking, planning and organization
13

Associate Analyst, Customer Marketing Resume Examples & Samples

  • Lead the planning, execution, and reporting of gift card programs in all channels for all brands, including seasonal marketing opportunities
  • Partner with the team to create a long-term strategic growth plan for gift card business
  • Evolve the in store and online merchandising and fulfillment of gift cards
  • Evaluate 3rd party distribution opportunities for gift cards and manage key vendor relationships
  • Develop program strategies and lead marketing campaigns supporting the Private Label Credit Card (PLCC) program
  • Partner with cross-functional teams to provide marketing support of emerging payment types
  • Communicate strategy and program results, providing regular updates to key business partners
  • Build partnerships with the Store Operations, Web Operations, Finance, IT, Brand Marketing and Creative teams in order to effectively drive cross functional projects and campaigns
  • Measure program and campaign performance and recommend results-driven tests and enhancements
  • Benchmark against competitors, drive innovation and identify growth opportunities in the gift card and PLCC programs
  • Develop marketing briefs and communications to guide projects
  • Maintain an active role in planning, organizing, and monitoring all aspects of projects to ensure engagement, commitment, timelines, and risk are effectively managed
  • Ensure key marketing deliverables are on-time and on-budget by effectively prioritizing projects, allocating resources, making timely decisions and managing expectations
  • Manage third party partners to drive success in gift card and PLCC programs
  • Coordinate and execute actionable marketing plans in conjunction with the corporate marketing calendar
  • Bachelor’s degree in Marketing or quantitative discipline; Master’s degree a plus
  • 1-3 years of experience; passion for customer marketing
  • Multi-channel retail experience preferred
  • Proven experience in building effective cross-functional team relationships
  • Demonstrate a competency for data-driven decision making
  • Demonstrate ability to write clear and actionable recommendations
  • Must be a decisive, action-oriented individual with experience influencing and leading others
  • Highly organized with the ability to multi-task and manage conflicting priorities
14

Senior Director of Customer Marketing Resume Examples & Samples

  • Leading a team of circa 20 people, the pan-EMEA marketing team, which is responsible for delivering quality customer programs through: Customer reference programs, pan-EMEA Events including VMware and 3rd party, Executive marketing initiatives and Portfolio and Solutions marketing focusing on high growth capabilities
  • Work closely with Sales Leadership to ensure that Marketing programs are fully aligned, supported and measurable against business goals
  • Develop, manage and refine the Go To Marketing plan for Customer marketing to encompass cross-business resources, to maximise use of budget and to deliver exceptional results to the business
  • Deliver comprehensive, engaging and successful customer programs into market across EMEA which maintain and indeed, advance, the significant role to date of VMware in the IT industry
  • Active role as part of the EMEA Marketing management team, collaborating with senior peers to consistently seek to improve and progress the discipline within VMware
  • Develop and manage an outcome-based organisation with close inspection of appropriate KPIs to ensure marketing is delivering tangible ROI, through regular in depth evaluation and analysis of current practices
  • Ensure marketing are exploring and testing best-in-class methods, industry examples, and new, innovate and challenger-style ways of marketing to progress VMware’s current disciplines
  • Proven International experience in a similar role
  • Modern marketing and management experience in a fast-paced high-tech environment
  • Ability to create and drive GTM strategies across EMEA for customer segments
  • Ability to translate IT projects into clear measurable business outcomes
  • Ability to partner with sales and marketing organisations and deliver what they need to be successful in a changing environment
  • A strategic thinker, result oriented, with strong project management and execution skills
  • Creativity, with a flair to identify problem areas and implement innovative solutions to achieve results
  • Enthusiasm and tenacity in face of challenging situations
  • Fluency in English and good knowledge of another European language would be advantageous
  • Role is based in Staines, UK, but will require some US and European travel
15

Head of Catalogue & Customer Marketing Resume Examples & Samples

  • Excellent commercial thinker, consumer and customer focus
  • Effective line manager: able to inspire, lead and develop direct reports
  • Proven ability to work across functions and influence colleagues
  • Practical, strong in execution Evaluate pricing and price strategy in collaboration with the Film, TV and SI Heads to ensure lifecycle approach
  • Able to articulate commercial implications and actionable market place insights
  • Persuasive communicator: able to influence customers, both internal and external
  • Able to work to and manage multiple deadlines in a demanding and evolving market
  • Able to demonstrate innovation and imagination in approach to campaigns. Track record in initiating and delivering
  • Understands consumer dynamics and motivations, identifies and analyses trends, and utilises market research to develop and influence strategy
  • Profit conscious with experience of managing P&L documents and budgets effectively
  • Has successfully managed and developed at least two direct reports
  • Excellent computer skills including Microsoft Office (Word, PowerPoint, Excel)
  • Extensive Marketing experience
16

Customer Marketing Intern, Studios Resume Examples & Samples

  • Provide support to our account teams on upcoming promotions
  • Assist in ongoing campaign planning and client services
  • Work on projects including asset management, external research and presentation development
  • Strategic thinker with superior collaboration and communication skills
  • Strong interest in marketing and the film industry
  • Strong interpersonal skills and ability to work well in a fast-paced environment
  • Ability to contribute creative and innovative ideas to the team based on market knowledge
  • Technically proficient in MS Office (Word, Excel, Outlook, PPT) and familiarity with Keynote
  • Available full time for 12 weeks - May/June through August/September
  • Able to provide own housing and transportation in the Burbank/Glendale, CA area
  • Broad understanding of a studio business
  • Prior experience in a professional work environment
  • Pursuing a Bachelor’s degree in Marketing, Communications, Film or other related degree
17

Head of Customer Marketing Resume Examples & Samples

  • Develop effective account strategy for specific accounts/CU to accelerate adoption (account-based marketing)
  • Drive customer engagements and create impactful customer experiences with specific CU: plan, manage, execute and follow-up global marketing campaigns around the customer journey driving collaboration between sales and marketing
  • Provide input on CU content needs to global point of contact for solution marketing
  • Plan and execute customer specific events and activities based on global campaigns
  • Responsible for demand generation with customer
  • The Role is vacant for entire RMEA Region
18

Customer Marketing Specialist Resume Examples & Samples

  • Manages execution of upcoming CRM campaigns such as writing creative briefs, assisting with the development of segmentation & testing plans, prospect list management, budget management, etc
  • Propose and develop future campaigns coordinating timing, budget, format, offers and test plans
  • Lead activities across cross functional and external teams (Store Operations, Creative Services, Customer Service, Legal, Analytics, Digital Marketing, etc.) to ensure operation coordination and flawless execution of CRM campaigns
  • Manage archive of past CRM materials as well as supporting collection and distribution of campaign results and hindsight learnings
19

Asst Mgr-customer Marketing Resume Examples & Samples

  • Drive all operational, account specific point-of-sale execution
  • Account Specific Coupon Generation
  • Account Specific Display Brief
  • Manage execution of creative
  • Manage execution of POS artwork
  • Support Shopper Marketing Account Lead with planning and 360 initiatives
  • 360 degree account planning
  • Display Budgets/ allocations
  • Creative Brief Meetings
  • Launch call follow up
  • Add/delete process
  • Undergraduate degree in Marketing or related business field
  • Minimum of 3+ years of experience, preferably in CPG industry and shopper marketing, customer marketing, brand marketing, or sales functions
  • Strong working knowledge of retail environment intricacies are critical (mass retailers preferred)
20

Director, Customer Marketing Resume Examples & Samples

  • Creating direction and driving alignment with cross-functional leadership and delivering annual plans, national promotions, programs, tools and marketing communications; leading national retailing initiatives
  • Overseeing the development and success of Customer Marketing Managers. Managing PDP process and providing ongoing feedback and development
  • Initiating and developing measurable business marketing strategies to achieve financial objectives
  • Supporting relationships between Customer Marketing Managers and National Account Managers, Field Sales and Sales Leadership
  • Supporting P& L development, involvement with contract renewals and supporting key meetings
  • Communicating direction to Kashi Leadership and Innovation teams for business development opportunities
  • Supporting the design and delivering of educational initiatives (i.e. training) to sales, operator customers and trade for use in key segments
  • Supporting key industry events and trade show participation
  • Driving key division initiatives and supporting relevant segment product launches with customer insight, consumer need states and selling propositions
  • Delivering volume and profit results that contribute to achievement of the division’s overall financial objectives
  • Managing of a specific portion of marketing and overhead budgets
  • Bachelor’s degree and significant years in Sales, Marketing and/or Sales related functions management
  • Experience managing and developing people
  • Knowledge and experience with translating industry trends, channel business dynamics, consumer dynamics and ability to develop integrated marketing communications plans to drive channel decisions that impact the organization
  • Experience developing consumer and business-to-business programs/promotions and managing agency projects is required
  • Comprehensive understanding of challenges associated with creating high impact national programs
  • Excellent written, oral and presentation skills
  • Experience and comfort making critical presentations to internal and external audiences
  • Experience in developing customer and business strategies
  • Ability to influence key groups both upward and laterally to accomplish established goals
  • Experience managing budgets and multiple aspects of a business’ P&L
  • Efficient in the use of Excel, PowerPoint and Word
  • Ability to help direct reports, prioritize and complete multiple assignments in a timely manner
  • Comfortable handling customer issues and participating in selling activities
  • Experienced in both leading and participating in a cross-functional team environment
  • Ability to multi-task and manage effectively in a time-constrained environment
21

Customer Marketing Assistant Point Of Sale Resume Examples & Samples

  • Global development and leadership of visibility projects: together with the Key Accounts Managers and Field Force, proactively identify opportunities by category, develop Ad hoc material, define the approach and be the specialist and the contact of these projects
  • Develop all the Point of Sale material required to support the category and all cross-category events
  • Detect market opportunities to create and develop new tools to ensure field force excellence at the Point of Sale
  • Take part in the Global Perfect Point of Sale catalogue creation
  • Propose, develop and ensure optimal control of assigned budgets which reflect the needs / development of the business
  • Be owner of field force presentations (create, design, develop and present ) at the regional meetings
  • Coordination of suppliers on ensuring Point of Sale material availability
  • Analyze the results of field force quarter objectives, make conclusions and share them with the organitazion
  • University degree in Business Administration, Economy, Finance or similar
  • Minimum of 2 years of overall experience at Fast Moving Consumer Goods Marketing and/or Sales areas (Category Planning, Trade Marketing, Account Management, POS Management)
  • Fluency in English and Portuguese is required
  • Proficiency in MS Office (Word, Excel, Power Point, Outlook)
  • Knowledge of Sales data bases would be a plus
22

Director, Customer Marketing Resume Examples & Samples

  • Oversee and lead the product marketing functions targeting end customer for IFP, IF and EB
  • Degree holder with major in Marketing, Communications, Business Administration or related disciplines
  • Minimum 8 years working experience with 6 years preferred experience in life insurance industry
  • In-depth understanding and knowledge of life insurance and pension products
  • Strong people management skills with at least 4 years in supervisory role
  • Self-motivated, detail-minded and creative problem-solving
  • Highly effective influencing and interpersonal skills with proven ability to communicate effectively at all levels of management
  • Good understanding of regulatory compliance framework
  • Excellent communication skills as well as English and Chinese writing skills
  • Good presentation and negotiation skills
  • Project management skills in meeting tight deadline and marketing budget
  • Professional PC skills in Word, Excel and Powerpoint
23

Senior Business Leader, Customer Marketing Resume Examples & Samples

  • Focus on ROI activations with strong and clear metrics (definition of success, goals and objectives) Develop and guide the marketing strategy to Consumers and Partners across the division, in a way that showcases the strengths and values MasterCard’s products and solutions. Drive social and digital marketing management and responsible for the management of MasterCard advertising, digital and BTL agencies Lead the planning and execution of marketing programs of Priceless Cities, Perks, Causes and Surprises to deliver marketing messages and differentiation experiences to the audience. Implement content and sponsorship-related activities to strengthen relationship with issuers and consumers. Work with Issuer Marketing
  • Oral and written English communication skills in business environment
  • LI-JG1
24

SVP of Customer Marketing Resume Examples & Samples

  • 15+ years of experience with customer marketing, database marketing, and/or lifecycle marketing
  • Ability to work and be successful within a hands-on, roll up your sleeves culture
  • Special ability to develop sophisticated marketing plans and to execute programs with excellence. A validated ability to respond effectively to market direction, consumer needs, and major competitors’ positions; and to effectively incorporate this data into marketing planning and initiatives
  • Track record of success driving large scale change and efficiently managing a large customer database (14+MM)
  • A passionate innovator who has created game plans for innovation based on consumer insights and successful campaigns
  • An attested leader and organizer around big campaigns, who has built followership and has executed on a national, regional and brand by brand basis out in the field
  • A successful track record of developing and launching new products and/or services to meet current and potential customer/consumer needs
  • A “recruiting magnet” - leader in recruiting, developing, and retaining a world-class marketing team
  • Core leadership competencies to include high EQ, teamwork, integrity, flexibility, stress tolerance, and concern for excellence
  • Market Maker.Works collaboratively with senior executive team to develop and execute the company’s transformative vision and strategy for pioneering new markets and opportunities
  • Product Creation.Identifies and assesses new market segments and products that demonstrate the company’s assets and brands and optimizes new streams of revenue
  • Strategic Perspective.A leader with vision who will seize the opportunities offered by new technology and changes in the industry, counter competitive threats, and develop a strategic vision to guide the organization forward
  • Leading and Developing Talent.Demonstrated ability to assess talent in employees, to attract and recruit extraordinary people and to develop skills of employees at all levels
  • Technical Depth.Extensive experience with and understanding of the development of product and brand strategies, opposing tactics, and attractive customer value propositions
  • Organizational Awareness.An organizationally perceptive person who will respect the traditions and culture of GoDaddy and who can implement new ideas within that context
  • Motivating Others. Skill and experience in building teams; builds consensus and compromise with peers in other parts of the organization
  • A clear and timely decision maker
  • Providing Direction. Provides team with clear sense of direction; takes charge; organizes resources; steers others towards task accomplishment
  • Makes sound business decisions based on analysis of available data
  • A creative individual who will contribute new ideas and foster innovation in others to ensure continual improvement in expertise and capabilities
  • Self-Confidence. Independent and self-reliant; realistic confidence in own ability to make appropriate decisions; ability to stand ground in the face of opposition or pressure
  • Able to influence attitudes and opinions of others and gain agreement to proposals, plans and ideas; skillful at negotiating
25

Customer Marketing Accounts Resume Examples & Samples

  • Customer insight
  • University degree in Business, Marketing, Communications or equivalent training/experience
  • 5+ years’ of relevant experience
  • Understanding of digital communications
  • LI-FH1
26

Director, Customer Marketing Resume Examples & Samples

  • Maintain management of the overall Customer Marketing practice, including design, planning, execution, and reporting
  • Establish a positive relationship with customers providing support, direction and driving their participation in marketing and sales activities (e.g., events, references)
  • Work closely with the sales teams to understand their needs and drive the development of required programs and activities to grow opportunities and close sales
  • Understand and support DayNine’s operations teams in documenting and issuing required project communication (e.g., snapshot, go-live announcements)
  • Manage the operation and ongoing development of the DayNine Reference Program, including process and responsibilities, updates, and rewards/recognition
  • With DayNine Sales leadership, develop and track sales program utilizing customer referrals
  • Working with DayNine sales/project teams and customers, produce marketing and sales communication materials (e.g., snapshot, testimonials, social posts, blogs, webinars, web content, case studies)
  • Direct and manage the design and upkeep of the customer section and content on DayNine’s web sites
  • Promote and support customer inclusion and content in DayNine internal meetings (e.g., Weekly Company Meeting) and communication (e.g., Chatter)
  • Manage the internal channels (e.g., SFDC, CD) of communication and distribution to ensure wide-spread awareness of DayNine Customers
  • Further develop, support and report DayNine’s Customer NPS program
  • Three-plus years experience developing and managing successful customer marketing programs and events
  • Experience working with customers 1:1, managing customer relations, and driving participation in marketing activities
  • Strong organization and project management skills, with the ability to manage multiple programs and meet tight deadlines
  • Proven skills and experience writing and communicating marketing and/or customer content
  • The ability to work independently with moderate direction, as well as the ability to work in a fast-paced environment is essential
  • Four-year degree in Marketing/Business, or equivalent work experience
  • Strong listening and data collection skills, including significant experience in compiling and organizing information for various uses (e.g., press, case studies, web content)
  • Ability to interpret customer related business and technical information
  • Demonstrated ability to compose clear and concise written communication
  • Salesforce.com user experience
  • Demonstrated ability to utilize Internet Resources
  • High proficiency with Microsoft Word, Excel, Outlook, and PowerPoint preferred. Experience with Adobe Photoshop or other design/web tools is a plus
27

Customer Marketing Analyst Resume Examples & Samples

  • Understand brand strategies and possess ability to communicate plans and growth targets for Mars Chocolate North America
  • Responsible for the consolidation and trend analysis of market and customer intelligence using a variety of inputs including Nielsen data, historical performance, Qlikview and direct account feedback
  • Assist in creation and own the monitoring of checkpoint management; work with CM Operations and Demand to track commitments vs. checkpoint / orders
  • Manage consolidated reporting dashboard to track and monitor performance. Work closely with Customer Marketing and Operations managers regarding communication of information
  • Support the Integrated Account Planning process by gathering Activity Set details, growth targets
  • Assist with development of selling materials and coordinate execution of sales samples when needed
  • Assist in communicating range changes to assigned Customers / Channels and affected brands when needed
  • Collect Syndicated data and perform analysis by Customer
  • Assist in development of appropriate communication methods
  • Ad Hoc requests such as shipping sales materials, customer specific reporting and BMT misc. requests
  • Assist in managing "crisis" type situations impacting Division / Channel
  • 1 year of Analyst and/or Business experience
  • The knowledge, skills, and abilities typically acquired through the completion of an Associate's Degree program in a related field, or equivalent work experience
  • Ability to travel 10% of the time
  • 2+ years Analyst experience in Business and/or Sales
  • Bachelors Degree or Advanced Degree
  • Experience working in IRI Nielsen and SAP
  • CPG Industry Experience
  • Company-paid relocation is not available for this position
28

Customer Marketing Specialist Resume Examples & Samples

  • Manage day-to-day engagement with The Marketing Nation Community Members
  • Build and execute customer programs and content that help make ‘The Nation’ the destination for our customers and partners
  • Collect and analyze customer data to optimize how to drive retention, cross-sell and upsell opportunities across different channels
  • Curate content from external and internal resources, including customer created content
  • Build and develop strategic customer advocacy relationships with key advocates such as MUG Leaders and Champions in support of increasing membership and engagement in the overall programs
  • Coordinate logistics of meetings with MUG Leaders
  • Manage all meeting communications for all of our 50+ active groups in Marketo and develop ways to increase clicks, open rates and registrations
  • Maintain external and internal communications and promotion of meetings to ensure high participation
  • Develop and execute a plan to develop productive working relationships with sales and customer success and regularly engage them in meetings both virtually and in person
  • Support MUG Leaders in planning resources and logistics as needed, such as securing Marketo speakers, working with Partners to secure space, food and beverage, etc
  • Develop an onboarding process for current and new leaders to make the program as efficient and automated as possible
  • Track and report metrics on communications and develop a plan for improvement over time
  • Work with stakeholders to support revenue goals
  • Strong Marketo skills; Salesforce experience and Marketo Certified a plus
  • Experience with Jive – X Cloud a Plus
  • Bachelor’s degree. Emphasis in business, marketing, or related field a plus
  • 1+ years of related customer-facing marketing experience
  • Successful experience working with customers to engage them in building their respective group membership and work with them to plan and execute meetings
29

Customer Marketing Resume Examples & Samples

  • Activate customer engagements for impactful customer experiences for multiple accounts across several RASO markets, including support the execution and follow-up of global marketing campaigns related to the customer journey ensuring collaboration between sales and marketing
  • Provide input on content needs to global point of contact for solution marketing
  • Business Acumen
30

Head of Customer Marketing Resume Examples & Samples

  • Drive customer engagements and create impactful customer experiences for multiple accounts, including planning, managing, executing and tracking progress of global marketing campaigns across the customer journey – for both you and your team
  • Drive collaboration between sales and marketing
  • Create a high-performance marketing culture within the team that you lead
  • Create and be responsible for demand generation for selected customer activities
  • Manage the performance and foster the development of the regional marketing team
  • Act as a strategic marketing advisor to regional leaders
  • Speaking and presentation skills
  • Understanding of the digital marketing
31

Customer Marketing Engagements Resume Examples & Samples

  • Drive customer engagements and create impactful customer experiences for multiple accounts across RASO, including planning, managing, executing and tracking progress of global marketing campaigns across the customer journey ensuring collaboration between marketing and sales teams
  • Plan and execute customer specific events, workshops and activities based on global campaigns activation plans
  • Support lead generation with customers together with the demands operations team
  • Measure activation success and analyze needed changes
  • Responsible for demand generation for selected customer activities
  • Build strong relationships with customer counterparts in order to engage early on in the sales journey and create the need for the customer
  • Domain knowledge (industry / portfolio)
32

E-commerce Customer Marketing Specialist Resume Examples & Samples

  • Performing Voice of the Customer research to size and understand specific industry vertical market segments and understand customer needs
  • Identifying customer targets and go-to-market strategy for product launches
  • Support day-to-day marketing administration needs of the eCommerce sales channel including product set-up’s and website marketing content & development
  • Act as a liaison between eCommerce sales team and marketing organization
  • A minimum of 3 years of experience in product or channel marketing
  • A minimum of 2 years of experience marketing to consumers through .com retailers (ex: Amazon.com)
  • Decisive, high energy team player
  • Excellent presentation, problem solving, and interpersonal communication skills
  • Results oriented, self-starter, and have the ability to successfully prioritize and execute many detailed tasks at any given time
33

Existing Customer Marketing Upgrades Lead Resume Examples & Samples

  • Oversee all aspects of the Product Upgrade program from strategy to tactical plans and execution. This includes participation in P&L/business case development, business requirement creation, creative development, budget management, campaign set up, auditing/QA and ongoing program performance assessment
  • Develop overall strategy/campaign calendar for ongoing proactive upgrade campaigns, leveraging learnings from prior tests and competitive intelligence to optimize campaign effectiveness
  • Collaborate with the various Partnership teams to develop custom offers for each eligible partner program. Partner with Strategic Analytics to ensure effective targeting and testing methodologies are maximizing results
  • Define product upgrade business requirements for each eligible program / campaign and work cross functionally to facilitate implementation
  • Manage upgrade offers strategy and eligibility via reactive channels including the customer website, customer care and retention
  • Develop and execute communications/ campaigns across multiple channels including direct mail, email and online
  • Assist with project documentation (e.g. business requirements, project timelines, lessons learned, mitigation plans) and process documentation as needed
  • 5+ years experience in financial services / direct marketing experience preferred
  • Time management skills – must be able to manage workload independently in order to hit all deadlines, and appropriately communicate any risks
  • Ability to creatively problem solve –help develop viable solutions to identified challenges and opportunities
  • Strong communications skills – written and spoken
  • Proven stakeholder management expertise – including influencing stakeholders and driving decisions
  • Customer focus – instinctive approach to understanding what makes effective customer communications and experience
  • Project management – strong ability to lead in a highly matrixed organization
  • Production knowledge – general understanding of digital and print production to facilitate campaign execution
34

Specialist, Customer Marketing Resume Examples & Samples

  • Campaign ideation: interpret campaign results and identify opportunities to improve performance
  • Create compelling and strategic marketing presentations to obtain buy-in and alignment across key stakeholders
  • Represent marketing interests in cross functional project teams
  • Manage customer base communications governance process
  • University degree in a business discipline with a minimum of 2-3 years experience
  • Proven ability to think strategically and solve problems creatively
  • Excellent communication skills, both written and verbal
  • Effective interpersonal skills, with ability to get things done by influence within cross-functional teams
  • Strong sense of autonomy and initiative
  • Advanced MS Office skills, particularly Excel and PowerPoint
  • Flexible and able to comfortably operate in an ever-evolving and changing market environment
  • Bilingual (French/English) is an asset
35

Senior Specialist, Customer Marketing Resume Examples & Samples

  • 2-4 years of relevant marketing/customer relations experience
  • Ability to create content and tell customer stories across various mediums (speaking, writing, etc.)
  • Proven track record in performing well in a fast pace environment and organizational skills to manage multiple projects with tight deadlines effectively
  • Understanding of Salesforce Automation, CRM, and the Salesforce product ecosystem a plus
  • Strong public speaking skills and experience presenting to large stage audiences
  • Has an appetite to grow, learn and teach others
36

Head of Direct Customer Marketing Resume Examples & Samples

  • 7+ years in email marketing, CRM management or online marketing
  • Master’s degree in business, economics, marketing or a similar field
  • Excellent interpersonal and communication skills – written and verbal
  • Proven track record of creating and executing successful marketing plans that are creative, hypothesis driven and highly analytical
  • Demonstrated ability to work effectively across business and engineering teams to deliver business results
  • Able to generate ideas and solve problems independently and consistent with Amazon’s core principles and position in the market segment
  • Able to lead cross-functional teams through influence versus direct management
  • Good knowledge of SQL
37

Customer Marketing Executive Resume Examples & Samples

  • Previous experience in a Customer Advocacy Marketing role would be advantegous, but not essential
  • Fun, passionate and eager to progress in a marketing career
  • Zest for all things digital and social
38

Head of Customer Marketing Resume Examples & Samples

  • Develop consumer promotion strategy with proper action standards and measurement criteria
  • Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase
  • Develop category based propositions for key accounts to help ANI drive category growth
  • Responsible for developing, implementing, managing and evaluating Category Management activities
  • Develop Trade Marketing Strategy and messaging to help achieve sales and distribution objectives
  • Develop channel strategies for existing and new channels
  • Formulate strategies for the deployment and management of PG’s and in-Store Activation Teams
  • Develop sales plan for NPI and NPI tracking
  • The conduit for Sales and Marketing to make sure activity is customer centric and relevant for shoppers by channel and customer
  • As a key stakeholder in managing the ROI process, perform ongoing business analysis and create recommendations for marketing mix elements and other business building initiatives
  • Ensure that the Trade Sales team flawlessly executes merchandising and category management activities
  • Leverage category, channel and consumer insights/trends to develop compelling selling stories, custom sales presentations, training and selling materials, and marketing communication
  • Collaborate with retail marketing partners to ensure brand integrity across business channels, delivery of consistent brand messaging and effective implementation of marketing assets
  • Manage relationships with agency partners and other key vendors
  • Participate in and lead sales meetings and customer presentations
  • Assist in developing and executing customer plans; maintains account relationships
39

OFL Customer Marketing Specialist Resume Examples & Samples

  • Collaborate with Cluster Category Managers and sales team for the development of OFL marketing programs for each product category across channels in Japan
  • Work closely with channel partners to understand their needs and explore opportunities
  • Drive the development of OFL Marketing programs and POS materials for OFL channels in Japan, ensuring that they are consistent with Logitech’s product category strategies, channel/customer needs and brand image
  • Ensure quality and consistency in marketing execution at POS (retail stores) in line with AP guidelines and tools
  • Work closely with retail merchant team to deploy POS materials as planned
  • Oversee the management of all merchandising resources in Japan, with direct responsibility for merchandising agencies, merchandising strategies & resource allocation
  • Develop trade marketing calendar
  • Measure, evaluate and improve ROI on channel activities and provide program report
  • Good knowledge of the retailer environment
  • POS and trade marketing experience
  • Content design experience
  • Consumer promotion design experience
  • Vendor management skills
  • Designer with technical merchandising expertise acquired in agency or Retail industry. Expertise in Consumer Electronics markets will be considered as a plus
  • 5 years of Experience in trade marketing
  • Strong understanding of the in-store marketing tools and experience in driving sales out via winning merchandising concepts
  • Exceptional strategic, communication, presentation, interpersonal and team-oriented skills
  • Ability to be a motivated self-starter with the ability to influence cross functionally within Logitech
  • Native level Japanese, and intermediate level in written and spoken English
40

Senior Director Customer Marketing Resume Examples & Samples

  • Own and lead the development, alignment, and execution of winning Assortment, Merchandising, Pricing, Shelving, (AMPS) & Innovation strategies that achieve our in-market fundamentals and share/volume targets
  • Build organizational capacity and capability, lead team engagement and create a culture of development
  • Lead expert in selling with shopper insights that Build customer compelling cases to drive yearly plans
  • Scorecard and monitor key AMPS & Innovation delivery – course correct when necessary
  • Penetrate top customer marketing departments where we can drive value from customized activations
  • Act as a key interface with the Marketing Leadership Team to ensure plans are developed with the right sufficiency to win in market (i.e. 18 month planning horizon, spending tools, etc)
  • Execute company and category strategies to life via strong working relationships with sales teams
  • 15+ year of Sales and/or Marketing experience, preferably in the CPG industry
  • 5+ years direct Customer experience, preferably in the CPG industry
  • 7+ years team leader experience
  • 16+ year of Sales and/or Marketing experience, preferably in the CPG industry
  • 6+ years direct Customer experience, preferably in the CPG industry
  • 8+ years team leader experience
41

Director Key Customer Marketing Resume Examples & Samples

  • In support of the Head of Marketing and Head of Brand Strategy, play a substantial role in the development of the annual brand strategy and expense plan. This includes providing input on forecast assumptions, brand plan and manage multi-million dollar budgets to achieve net sales and operating margin goals
  • Support and guide development of direct reports in Marketing expertise, organizational awareness and exposure and career development
  • Manage relationship with key creative agencies and provides guidance for the development of briefs and execution for assigned customer segments
  • Interface and collaborate with many internal partners within the organization to ensure alignment to the strategy and continue progress within the commercial approach to key customers
  • Partner with Market Access colleague to provide input on value proposition execution and develop a key understanding of the account strategy at both a payer and provider level. Work with the Manager of Access and Reimbursement to develop tactics that support the account strategies overall and participate in the implementation within the account management teams
  • Oversee and help support the expert engagement plans, including integration and collaboration with the Global team as well as Medical Affairs and R&D
  • Provide oversight and direction on plans related to brand presence at conventions, exhibits, regional sponsorships, etc. In working with the Manager for this responsibility, ensure the plans are tied to the brand strategy and support execution of the plans to maximize investments
  • Lead regular analyses of ongoing programs and tactics to identify needs for adjustment or change and to anticipate market changes
  • Engage and develop relationships with key external experts within the market to continually gain insights firsthand to inform the brand as well as ensure infusion of innovation and new thinking
  • Support brand team counterparts, contribute to a positive team culture and uphold the Takeda values and principles
  • Bachelor Degree, MBA preferred
  • 8+ years of marketing, sales or related function experience in the pharmaceutical industry with 3+ years of leadership experience
  • Experience with provider and/or payer accounts
  • Demonstrated ability to lead / manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork
  • Biologics Industry knowledge
  • Experience in value proposition development, expert engagement strategies and/or peer to peer engagement is desired
  • Ability to understand and leverage analytics to drive decision making
  • Strong leadership skills with a demonstrated capacity for people development
42

Customer Marketing Associate Resume Examples & Samples

  • Coordinating the development, communication and procurement of introductory merchandising materials for existing items and new item launches
  • Ensuring costs of development and distribution are within budget
  • Developing and distributing new item fact sheets and maintaining existing fact sheets
  • Assisting brands in development and execution of key programs
  • Developing and managing merchandising solutions
  • Creating and distributing creative materials for quarterly drives and incentives
  • Assisting in the development and coordination of trade initiatives, programs, and promotions
  • Managing agencies to ensure timely completion of projects
  • Exploring and evaluating potential new vendors to ensure the best possible execution and return on investment
  • Ensuring compliance of our beverage business with state bottle deposit laws
  • Conducting post promotional analysis to understand impact of key events
  • High School Diploma/GED
  • CPG Sales/Marketing experience
  • Strong organizational, presentation and written and verbal communication skills
  • Excellent skills in Microsoft Office applications
  • The ability to work across multiple teams and functions, eachwith unique goals
43

Senior Customer & Marketing Analyst Resume Examples & Samples

  • Evaluate analytics from several data sources, including Google Analytics, Salesforce, Eloqua, Sysomos, our partner platform, POS data, eTailer sales data, etc
  • 8-10 years of experience in a comparable and relevant role
  • Strong market research, analytical and strategic mindset
  • Experience with primary research design and execution, A/B, multivariate experiments
  • Experience writing and presenting ROI-driven marketing plans
  • Strong ability in visualizing and presenting data insights in PowerPoint format
44

Customer Marketing Engagement Manager Maghreb Resume Examples & Samples

  • Establish relationship with customer counterparts in order to engage early on in the sales journey
  • University degree in Business, Marketing, Communications or equivalent experience
  • 3- 5 years experience in a Marketing Position preferably in Digital/IT Domain
  • Strong understanding of Digital Media, Channels and Tools
  • Customer & Industry insights on the Maghreb Market
  • Market Intelligence Skills
  • Impact Oriented Person with good argumentation skills
  • Ability to influence different decision makers and target groups
  • Excellent Presentation and Verbal skills
  • English and French Fluent
45

Customer Marketing Executive Resume Examples & Samples

  • Execute BIC category management, to ensure RB is delivering against retailer initiatives in line with RB desires
  • Understand relevant Category Growth Driver’s within the retailer, with quantifiable £RSV opportunity, and how 4P tactics will deliver growth
  • Build partnerships with key stakeholders, internally & externally, considering touch points across various functions
  • Act without bias, but be commercially aware of decisions, communicating with tact and diplomacy at all times
  • Be involved in the range review process end to end, including presence at merchandising centres when required
  • Drive RB distribution, share of shelf and quality of placement via optimised range and merchandising
  • Translate & analyse data to recommend in store actions aimed at strengthening the category
46

Head of Customer Marketing Resume Examples & Samples

  • To champion physical and digital retail within the business – across physical and digital, ownership and rental activities
  • To lead and influence brand/product strategies up front to ensure we create successful retail product placements and promotions – it will influence dating, lifecycle, product configuration etc
  • To lead & coordinate all retail-centric brand plans to customers
  • To direct and coordinate brand plans to deliver to retail objectives
  • Responsible for all trade & shopper marketing execution in physical and digital retail (physical, rental, DH and VOD)
  • Drive business clock across marketing
  • Coordinate and lead brand input into customer planning and JBPs as far out as possible
  • Lead retail centricity and thinking across marketing/brand teams
  • Lead and own retail centric and customer ecosystem marketing strategy and plans
  • Lead visibility, ownership and accountability for retail set-up
  • Lead ideas to develop trial, loyalty and habit of Fox products in digital formats
  • Budget responsibility/management for all trade marketing activity
  • Maximize Fox sell-in to trade through creative ideas and JBPs
  • Maximise Fox sell-out thru exceptional execution of plans promotional plans (promotional programmes, fixtures, acquired and seasonal)
  • Build and develop plans on rolling 12 month basis for each retailer across all CTGs (JBPs) through coordination with Brand & Sales
  • Retailize brand and promotional plans ‘top-down’; coordinate Fox response to retail ‘bottom-up’ opportunities
  • Develop strong forward-thinking relationships with customers through delivery of JBPs
  • Responsible for organisation and execution of ‘best in class’ retail activation meetings (Q4 etc), future slate presentations etc
  • Manage contact plans & ensure Fox visibility & positioning as ‘go-to-studio&#8217
  • Take leadership role with retail execution – experiment
  • Continually appraise and develop POS to optimise in store cut-through and stock holding
  • Seek out opportunities between brand, media, 3rd party and retail. Influence to improve overall set-up & enhance organisational knowledge – empower TCF HE to think retail
  • Coordinate & manage agency support in POS, merchandising and research
  • Build individual title & promotion plans with brand teams; proactively feed/develop for business clock meetings
  • Proactively seek out ‘over and above’ opportunities
  • Thru Sales, negotiate & leverage over and above support
  • Proactively develop & suggest Home Run and Recovery plans in retail
  • Provide reporting to all key stakeholders to highlight retail set-up & Fox share of all retail activities/space
  • Evaluate & learn from Fox & competitor activity – ‘what is creating our sales and how do we max this out?&#8217
  • Provide intel on competitor activity – set up and dating; maintain dating database
  • Lead through superior ‘shopper’ and retail intelligence and insight – ‘who is driving our sales and how do we max this out?&#8217
  • Develop & max-out eCRM opportunities with all customers
47

Leader, Customer Marketing Resume Examples & Samples

  • Leads execution of Consumer Marketing strategies, including advertising, promotions, and sponsorships, to deliver against company objectives
  • Leads execution of Partner Marketing programs and visual identity by ensuring consistent brand positioning and management of assets with partners
  • Contributes to development of go-to-market plans, including outlining potential approaches to leverage consumer insights in marketing programs/activities
  • Supports development of Consumer Marketing campaign/programs & value proposition solutions for partners
  • Leads execution of internal communications for sales and marketing teams on program success and deployable marketing assets to drive partner growth
  • Measures program performance and develops metrics and specifications to track program performance
  • Monitors and makes adjustments to budget for own projects to ensure that all campaigns, programs, and activities are within allocated budget
  • Experience in leading 360 degree consumer marketing campaign
  • Experience delivering and assessing creative/advertising across channels
  • Experience in digital
  • Demonstrated capability for identifying innovative tactics in utilizing evolving CRM tactics
  • Demonstrated success in producing a report demonstrating true ROI for a campaign
  • LI-KV1
48

Director, Fsop Customer Marketing Resume Examples & Samples

  • Creative Brief Development: Knowledge of the creative brief development process
  • Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact
  • Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
  • Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation
  • Sales Strategy/Execution: Ability to apply marketing strategies to sales management initiatives
  • Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs
  • Marketing Property/Programs: Ability to recommend an appropriate property or program to enhance the brand positioning and equity and to grow volume
49

Customer Marketing Executive Resume Examples & Samples

  • Follow PVK / KWOW for Execution process
  • Follow up of 5P’s fundamentals under “Perfect Store” guidelines by RE
  • Follow-up of commercial programs execution
  • Management of the resources of the territory (people, promotions) to push and improve sell out in POS
  • Monitoring inventory rotation, shelf presence and exhibitions per store of the territory
  • Negotiating with store managers to improve Kellogg's indicators
  • Identifying business opportunities and innovations
  • Participate in special projects and performs additional duties as required
  • Working with agencies to route all creative elements thru Kellogg Legal process
  • Coordinating Customer specific events ate POS
  • Facilitating miscellaneous requests for the sales teams: program set-up/management thru 3rd party Vendors, POS to support HQ funded programs
  • Coordinating in-store pictures of all program elements during in-store execution within the regions
  • Encouraging and generating creative new ideas that go beyond the status quo to achieve breakthrough results
  • Developing a full understanding and appreciation of account culture
  • Developing and executing customer relationship plan that details the business goals and strategies to deliver customer solutions and volume results
  • Responsible for accurate data submissions necessary to accurately build customer P&Ls and analysis
  • Identifying key issues, generating creative solutions and making appropriate recommendations to drive results
  • Preparing and delivering effective oral and written presentations to influence internal and external customers while applying best practices
  • Understanding and effectively leveraging customer, industry, and internal sales information to drive compliance and sustainable competitive edge
  • Bachelor Degree in Business Administration or related careers
  • Proven experience in national account sales, regional sales or customer marketing
  • Previous experience in Consumer Goods Industry in a Sales role
  • Knowledge of different or specific channels and experience with local vendors
  • Strong interpersonal skills to be able to work effectively with both internal and external customers
  • Highly skilled in computer and software applications, which are critical in order to effectively, execute the job (i.e., Excel, Word, PowerPoint, SAP)
  • Basic understanding and knowledge of financial principles
  • Must have the highest organizational skills and be totally self-regulated in order to effectively work remotely while traveling and / or from home office
  • High English proficiency
50

Customer & Marketing Analyst Resume Examples & Samples

  • Education: A/BS in Economics, Marketing, Communications or related degree from a reputable university with strong academic record
  • Work Experience: 5+ years of relevant work experience as analyst with 2+ years in digital marketing
  • Special Skills: Proficient presentation, writing and editing skills
  • Experience using customer insights to generate the right tone of voice input towards the different, digital, communication channels
  • Deep understanding of how data and analytics shape strategy
  • Experience working with strategic analysis frameworks (e.g. Porter’s Five Forces, Kraljic, SWOT)
  • Strong relationship and networking skills to inspire, motivate and drive collaboration with marketing managers and other cross-functional employees
  • Experience working with SalesForce, Adobe platforms
  • Experience with reporting- and BI-analytics tools (e.g. SPSS, Power BI)
  • Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
51

Director of Customer Marketing Resume Examples & Samples

  • Manage 3 direct reports with total team of 6 employees
  • Provide strategic direction and continuous improvement of the customer experience measurement and customer advocacy programs
  • Ensure that we are acquiring and analyzing customer insights not only through surveys, but also through social media, peer-to-peer review sites, our customer community, customer advisory boards, and other relevant listening posts
  • Expand our channels for mobilizing customer advocates to promote the Kronos brand
  • Manage the relationship with our platform and service vendors (Satmetrix, Convergys, ROInnovations and Qualtrics)
  • Deliver a regular cadence of actionable insights to the business on multiple segment levels – vertical, regional, product, etc
  • Support ad hoc requests for customer insights as required
  • Support the rollout of the Customer First initiative with data insights, consultation, and training for leaders and employees throughout Kronos
  • On an ongoing basis, represent the voice of the customer across Kronos as part of our ongoing customer experience improvement initiatives
  • Serve as a champion for customer first thinking throughout the organization, ensuring that customer impact is included in the development of new products, services, and business processes
  • 5+ years leadership experience in a customer experience related function. B2B technology experience preferred
  • Excellent developmental people manager
  • Proven track record of driving organizational focus on and improvement of customer experience and advocac
  • Strong planning, project management and execution skills, with the ability to prioritize competing priorities
  • Excellent communication, collaboration and facilitation skills to build good working relationships and credibility at all organizational levels
  • Ideal characteristics include being pro-active, goal-oriented, service-oriented, and flexible
  • Experience with customer experience measurement platforms is highly desirable
  • Strong written and verbal skills. Position will require ability to communicate with the most senior levels of the organization
  • Bachelor’s degree required. MBA or other relevant advanced degree a plus
52

Customer Marketing Specialist Resume Examples & Samples

  • Develop strategic marketing plan for customer communications that will drive higher engagement and increased loyalty
  • Lead and manage customer engagement and communication programs
  • Coordinate with cross functional marketing team members and leadership for insights and support
  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc
  • Help marketing and sales meet business objectives through customer advocacy initiatives
  • Develop customer marketing plan
  • Manage plan and execute against plan with support from business partners
  • Measure reports with deep analytics and insights
  • Manage and maintain engagement and advocacy programs
  • Manage a library of up-to-date customer success stories
  • Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization
  • Develop a customer lifecycle campaign program and work with marketing operations to implement
  • Create special marketing content for account management/customer success to help at-risk customers with training
  • Target happy customers for upsell, cross-sell, and advocacy opportunities
  • Provide product feedback given by advocates to the Product Management team
53

Head of Customer Marketing Resume Examples & Samples

  • Develop and optimise the Onboarding, Welcome and Pre-churn In-life CRM strategies, ensuring it embeds digital service, it engages, excites and educates customers on the value of Sky and ultimately increases customer intention to stay
  • Utilise data to drive a customer centric, multi-channel, personalised, responsive and fully optimised through Test Measure Learn CRM strategy
  • Work with Insight and Decision Sciences to better understand customer behaviour and how it impacts customer retention, based on this insight create propensity models to drive and shape the retention CRM strategy and approach
  • Be a driving force in moving forward Sky’s data capability, CRM systems, Decisioning and Adobe in order to automate and optimise the retention CRM strategy
  • Work closely with the upgrades, brand, loyalty, product, Broadband and Mobile teams to co-ordinate the In-life experience, campaigns, messaging and optimise the customer experience
  • Ensure your team develop, execute and deliver the CRM strategy, ensuring compelling propositions and creative, utilising new channels and optimising through Test Measure Learn
  • Collaborate with Sky.com, Interactive and My Sky app teams to transform the Customer Onboarding, Welcome and Pre-churn In-life customer experience
  • Define key measures of success and KPI’s to prove the value of the strategies and define areas for improvement
  • Define Marketing strategies and deliver GTM plans that drive customer awareness, usage and adoption of digital service channels, specifically the My Sky app and Interactive
  • Ensure business cases & post-activity evaluation actioned to drive decisions on future activities
  • Ensure a programme of ongoing research and insight is implemented to shape future strategies
  • Manage and motivate a team of 3 to innovate, push the boundaries, deliver outstanding strategies, execution and results
  • Strong history of developing and delivering data driven, multi-channel CRM and Digital Service strategies
  • An analytical mind that uses data & insight to identify opportunities, with the ability to turn into action
  • Demonstrate customer focus, passion, innovation and push boundaries in CRM
  • Excellent team management and development skills
  • Ability to make things happen / self-starter
  • Ability to work in a fast paced and changing environment
  • Excellent interpersonal communications and stakeholder management skills (internal relationships will be crucial)
  • Experience in Adobe campaign or similar platforms would be beneficial
54

Customer Marketing Engagement Romania Resume Examples & Samples

  • Activate customer engagements for impactful customer experiences for the multiple accounts, including support the execution and follow-up of global marketing campaigns related to the customer journey ensuring collaboration between sales and marketing
  • Support the lead generation process with the customers together with the demands operations team
  • Input to the activation success and suggest needed changes
  • Collect demand generation for selected customer activities
  • Marketing knowledge & skills
  • Ericsson knowledge
  • Relationship building
55

Customer Marketing Specialist Resume Examples & Samples

  • Write original content and edit existing content to target different audiences
  • Create webinars, white papers, infographics, blog posts; write creative briefs and direct content asset production
  • Collaborate with internal and external subject matter experts, designers, professional services and support personnel and others to produce impactful content
  • Work closely with demand generation team to leverage content assets to drive engagement through various marketing channels
  • Create needed customer facing communications related to Services including end of life communications and the like
  • Provide support customer events including collateral and staffing as needed
  • BA/BS in marketing, English or related field required
  • 2+ years of B2B content marketing, marketing communication and/or services marketing experience
  • Excellent writing and communication skills, with a passion for storytelling
  • Demonstrated ability to multi-task and set and manage expectations
  • High attention to detail and focus on quality output
  • Broad technology awareness balanced with an intellectual curiosity for the new
  • Ability to provide a strong, diverse portfolio of writing and PowerPoint samples
  • Experience in using social media platforms
  • Experience with Salesforce or other SaaS products
  • Experience with Microsoft Suite of products, including PowerPoint
56

Crop Customer Marketing Andinos Resume Examples & Samples

  • Translate territory strategy into Commercial Unit strategy; agree prioritization & resource deployment across crops, grower segments & within the value chain
  • Lead Campaign team, Marketing Services team and Pricing area within the CU to drive excellence in customer segmentation and campaign execution
  • Key member of the CU Executive Committee and the TMLT (Territory Marketing Leadership Team)
  • To lead Campaign managers’ team and Marketing Services team in the commercial unit, ensuring alignment and clear objectives and KPI’s
  • Prioritize campaigns and resource allocation in line with overall strategy, and oversea their execution (crop/channel/grower). Monitoring of campaigns effectiveness and progress according to KPI’s
  • Oversea areas of market intelligence, Channel, Pricing & Promotions strategies bringing in customer insight into CU/territory strategy and marketing plan
  • Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
  • Ensure delivery of grower and channel value proposition incl. incentives (KPIs) in line with channel roles, needs & capabilities
  • Support the integration of the CP, Seedcare and Seeds marketing teams, driving appointment process and fostering mindset change
  • Support development and implementation of new processes/ways of working
  • Support the development of a change plan taking into account employee engagement, team development and customer connection
  • Degree in Business Administration, Industrial Engineer, Agronomist or related fields with a min. of 7 years of experience in the industry and min 3 years of experience as a manager leading people
  • Advanced Knowledge of Microsoft ( PP, Word, Excel, Access)
  • Internal experience of the agri-business sector in Marketing, Sales and Strategy
  • Agronomy knowledge
  • Experience in campaign development and management
  • Background in business management
  • Leadership capabilities: Communications skills, Leadership & Inspire
  • Sets ambitious strategic goals
57

Seeds Customer Marketing Intern Resume Examples & Samples

  • Requires a High School Diploma or equivalent and student must be pursuing a Bachelors or advanced degree in an applicable discipline
  • Individuals who are seeking a degree in Agriculture or Agribusiness and are looking for a more broad experience at the corporate level
  • All applicants must be eligible to work in the US
  • Assisting in the development of campaign tactics
  • Implementing surveys to various groups to identify trends based on current business strategy
  • Attend marketing campaign development meetings and provide additional support to the Customer Marketing team
  • Providing support to the field force during seasonal kickoff events
  • Attend an orientation session with other interns in Minnetonka
  • At the conclusion of the experience, travel to Greensboro, North Carolina to present their project work at a poster session with senior leadership
  • Develop a career portfolio and receive coaching on using that portfolio to enhance their interviewing skills
58

Customer Marketing Analyst Resume Examples & Samples

  • Working with big data sets to deliver advanced and actionable insights into our Email and Mobile Push subscriber shopping and booking behaviour. This will help us to create a more relevant and personalised communication strategy,
  • Supporting the CRM team to design robust Email and Mobile Push A/B tests
  • Evaluating the performance of Email and Push campaigns
  • Experience of using Python, R, or similar tools for data analysis, structuring, transforming and visualising big data (strong SQL skills are a must)
  • Experience in using BI tools such as Tableau or Power BI a plus
  • Clear presentation of findings and guiding next steps at various points
  • Focus, resilience and great at problem solving. Able to easily continue to find solutions and work towards goals when setbacks/ hurdles occur
  • Ability to build statistical models (such as linear regression, logistic etc.) and customer segmentations a plus
  • Willing to learn new frameworks and languages required for the task
  • Hands on use of big data in large projects using Hadoop or Spark is a bonus
  • Minimum of a Bachelor’s degree in Statistics, Mathematics, Economics, Data Science or similar
  • 1+ years working in an advanced analytics role
  • Past experience in a role focused on CRM analytics, customer insight, statistical modelling, data science or similar
  • Solid understanding of online marketing, preferably in a past or current role
  • Experience of the travel industry a bonus
59

Senior Customer Marketing Specialist Resume Examples & Samples

  • Analyze and interpret media goals
  • Apply audience and digital media consumption insights and permissions to craft relevant campaigns
  • Plan, coordinate and execute targeted media segments and audiences
  • Design tests within segments to evaluate the lift of campaigns, segments and scores
  • Collaborate effectively with Targeted Marketing team to create and execute customer relationship strategies
  • Ongoing education, data discovery and development of segmentation strategies
  • Stay on top of emerging technologies and trends
  • Understand strengths and opportunities among customer segments
  • Partner with Interactive and Technology teams to implement technical capabilities needed for optimized campaign delivery
  • Analyze Targeted campaigns and report on performance, changes made to campaign, click-through rate, time on site and week to week metrics
  • Communicate opportunities for optimization and campaign performance
60

Customer Marketing Executive Resume Examples & Samples

  • To ensure all Customer marketing programs are executed in the region as per the program design for power towns & emerging markets
  • To ensure delivery as per expectations in Power towns & Emerging towns
  • To review Regional Oil programs performance on weekly & monthly basis and present findings
61

Mobile Customer Marketing Campaign Executive Resume Examples & Samples

  • Excellent attention to detail and high level of accuracy
  • Well organised with ability to multi-task
  • Adept at Collaborative Working
  • Sound ability with Word, Excel and PowerPoint
  • Basic awareness and understanding of direct marketing / response principles
  • Ideally 1-2 years’ experience in a fast paced business environment
62

Analyst Tenured Customer Marketing Resume Examples & Samples

  • Primary responsibility support new and enhanced capability development to maximize performance
  • Constantly advocating and looking for ways to streamline existing processes and capabilities
  • Monitor performance of campaigns and capabilities through call-monitoring and analytics
  • Look for opportunities to foster collaboration with other customer acquisitions channels to optimize customer experience and share best practices
  • Support the management of the day-to-day relationships and processes with key cross-functional partners such as: Systems Infrastructure, Relationship Care Operations, Technologies, Risk, Finance, Customer Marketing Capabilities, Product Owners, World Service Operating Centers and Marketing Partners
  • Self motivator who takes initiative, learns, follows-up, and identifies new approaches
  • Passion for “solving puzzles” and simplifying complex issues
  • Strong organizational skills with keen attention to detail
  • Educational Requirement - Bachelor’s Degree
63

Customer Marketing Specialist Resume Examples & Samples

  • · Bachelor Degree in Analytical (e.g. Economics, Mathematics, Science, Engineering or Marketing or MBA preferred
  • Minimum 3 to 4 years in experience in similar role. The successful candidate must possess proven marketing strategic, analytical and implementation skills
  • Excellent written, oral, and technical communication skills in English and local language, including presentation experience to large and diverse audiences
  • Must be a high-energy, creative and resourceful self-starter who demonstrates leadership skills, instincts and highly intelligent with enthusiastic with a commitment to excellence
  • Must be a hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results
  • Successful candidates will have demonstrated results in large, complex, matrix organizations where they had to use influence skills to drive results. They will be strong, integrative thinkers and be able to lead cross-functional teams to drive the organization to outstanding outcomes. The candidates must be able to balance theoretical thought with practical hands-on application
  • Persuasion and Influence: Ability to understand customers, address customer concerns, and convince customers on the value of Honeywell’s offerings
64

Customer Marketing Director, Brazil Resume Examples & Samples

  • Drive customer engagements and create impactful customer experiences for multiple accounts, including planning, managing, executing and tracking progress of global marketing campaigns across the customer journey
  • Create a high-performance marketing culture
  • Drive planning and execution of customer specific events, workshops and activities based on global campaigns activation plans
  • Drive lead generation with customers together with the demands operations team
  • Measure activation success and identify and recommend needed changes
  • Single point of contact for communications demands into customer marketing dimension
  • Market Insight
  • Demand generation skills
  • 7+ years of relevant experience
65

Customer Marketing Specialist Resume Examples & Samples

  • Develop a strategic country marketing plan including new product go-to-market and customer/channel engagement strategies and tactics, driving the AOP achievement with strong business marketing ROI in Vietnam
  • Support GBE to conduct market research and OVOC to understand local customer needs, local competitor movements and identify target segments/verticals/offerings for Vietnam market
  • Identify key revenue growth opportunities including new products, new customer/channel and new marketing programs, develop strategies and tactics with stakeholders (sales, GBE etc) to fill the gaps via NPI and GTM programs. Define the core revenue-driven SKUs with GBE and local sales teams, and drive the marketing plans of these SKUs to support AOP achievement
  • Build product go-to-market marketing strategies with Sales and GBE teams and support NPI sales and marketing process
  • Build up Honeywell Industry Safety brand awareness and Share of Demand in Philippines
  • Interface regional sales/marketing management and GBE teams to drive the execution excellence of local marketing strategies and plans in Vietnam
  • Interface regional marcom teams to develop local marketing material and sales tools
  • Drive sales enablement and support sales and technical teams on customer-facing marketing contents/material and activities
  • Graduation in Science or Engineering, or Marketing
  • Minimum 6 years of product or country marketing experience with demonstrable marketing knowledge
  • Candidate with prior experience in Safety products, HSE, or key verticals of O&G, Metals & Mining, Manufacturing, Auto, Pharma
  • Preferably have multinational experience: ability to effectively manage across the region
  • Demonstrated success in product development/launches and end-to-end execution of marketing strategies
  • Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audiences
  • Self-starter, structured thinker, ability to work collaboratively across functions/regions, influence others, multi-task, and work with stretch goals and deadlines
  • Entrepreneurial, start-up, and business development skills an advantage. Strong MS office skills
66

Digital Customer Marketing Specialist Resume Examples & Samples

  • Develop outbound marketing campaigns what will quickly incent renewals and cross-sell opportunities
  • Track “lost” customers and develop campaigns that will encourage them to come back to Direct Energy
  • Collaborate with Sales to ensure that all campaigns are aligned with Sales’ objectives
  • Demonstrate steady year-over-year improvements in retention rates and numbers of products purchased per customer
67

Internship Global Customer Marketing Resume Examples & Samples

  • Increase understanding of how Global Customers operate
  • Develop ability to contribute to and manage the link between retailer trend and Unilever’s strategies and operations
  • Develop and contribute and follow global customer and shopper marketing programs and new initiatives, with focus on repeatable model, market development, JBP and Perfect Store 2.0 landed in store
68

Manager of Customer Marketing Resume Examples & Samples

  • Build strong relationships with customers to increase renewals, referrals, and cross-sell and upsell opportunities
  • Lead and manage customer engagement and communication programs, such as: in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
  • Connecting with customers to ensure continued education and success throughout the relationship life cycle
  • Compose and send customer emails
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  • Create special marketing content for account management/customer success to help at-risk customers with training; or target happy customers for upsell, cross-sell, and advocacy opportunities
69

Customer Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree. Degree in business, marketing or communications preferred
  • Excellent grasp of B2B marketing, product marketing, B2B selling concepts and the sales pipeline
  • Excellent analytic skills, including spreadsheets, Salesforce.com and more
  • Prior experience in customer marketing / loyalty marketing a plus
70

Customer Marketing Executive Resume Examples & Samples

  • Experience with print and digital direct marketing campaign delivery, as well as segmentation and test and learn approach, preferably within the telco industry
  • Commercial understanding – ability to identify and demonstrate opportunities for customer experience / journey improvements and commercial impacts
  • Good analytical eye – able to pull together marketing reports and identify KPI trends. Comfortable with using Excel for reporting
  • Strong work-ethic, ability to manage multiple work-flows and prioritise
  • Must be extremely detail-oriented, deadline driven, and able to multi-task
  • Can work independently in a structured manner, and can be trusted to work independently while keeping key stakeholders up to date
  • Ability to think clearly and calmly when faced with issues or conflicting priorities
  • Reliable with a flexible attitude and ability to cope well with the demands of a rapidly growing company
  • A genuine desire to change the way things are done and put customers first
71

Senior Customer Marketing Analyst Resume Examples & Samples

  • Sound experience in sales, marketing or trade marketing
  • Know mechanics of merchandising, category management and marketing
  • Good planning skills
  • Sound business/financial acumen
  • Professional presentation skills
  • Highly computer literate - proficient in Microsoft Office
  • Budgeting skills
72

Customer Marketing Developer Modern Trade Resume Examples & Samples

  • Identify Retail Environment specific opportunities and strategies across categories based on an intimate understanding of the Customer’s own individual objectives, growth strategies, needs and their target shopper
  • Monitor the execution of activation plans by customer, including promotion effectiveness
  • Build price sheet by customer and SKUsfollowing category guidelines and commercial guidelines
  • Work Environment
  • 5 years of business experience either in Sales, Marketing and other Business Administration related areas
  • Demonstrated business planning & implementation skills (Project Mgmt)
  • Good level of knowledge in Shopper Marketing strategies, Shopper Activation by Channel / Customer, Route to Market, P2P Communication, Channel & POP profitability Scan/Nielsen complex analysis
73

Director, Digital Customer Marketing Resume Examples & Samples

  • Experience in developing and driving strategic plans
  • Strong planning and project management skills
  • Excellent oral and written communication skills
  • 6+ years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)
  • 1-2 years working on programs with a digital social component
74

Customer Marketing Analyst Resume Examples & Samples

  • Collaborates
  • Bachelor’s degree preferably in business, marketing or statistics is required
  • Minimum of three years of relevant data analysis experience required; sales or marketing preferred
  • Proficient
75

Manager, Global Customer Marketing Resume Examples & Samples

  • Develops appropriate tracking process, and scorecards to monitor customer marketing executions across clusters
  • Responsible for customer marketing activation analytics, and generates appropriate reports and recommends corrective actions
  • With Category ED/VP and Sales, assess Customer Marketing training and skills needs, and develop appropriate tools/plans to address learning opportunities
  • Strategic mind set, understands the strategic & tactical nature of the business
  • Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesale, Distributor, and Club
  • Demonstrate ability to manage up and across organization
  • Multi-function and multi-tasking abilities
  • Navigate ambiguity and complexity
  • Team building skills
  • Self-starter and Acts with integrity
76

Senior Manager, Online Customer Marketing Resume Examples & Samples

  • Marketing - Experience and mastery of the 4Ps and available marketing levers, within their respective channel
  • Previous experience managing employees
  • On-line marketing experience developing web-based channel programs, partnerships
  • Teamwork - Develops a close relationship with account managers, Sales Directors and the customers, leveraging with the ability to influence and persuade the team to understand and accept our proposals
  • Analytics - Thoroughly understands marketing objectives, financials, web metrics, search metrics, and market information, identifying not only trends, but also the reasons behind them. Monitors results and develops contingency plans, as well as, constantly seeking new opportunities
  • Solutions- Proactively anticipates and understands problems and opportunities and presents comprehensive and timely solutions in order to take action to resolve these problems
  • Communication - Communicates in a clear and concise manner (verbally and in writing) that is appropriate for the topic and audience from associate to executive
  • Leadership - Champions ideas and projects across a matrix organization, managing through influence to drive team members from across the company towards common objective of growing sales revenue in their channel and region
  • BA/BS degree; MBA preferred
  • 6-8 years working in marketing for a consumer-driven organization - ideally in a consumer product/retail focused company
77

VP, Customer Marketing Resume Examples & Samples

  • Preserving subscription renewal revenue – an expanding majority of the company’s total annual revenue – with a series of innovative loyalty programs that connect customers with our unique, quirky brand and that drive sustained customer engagement with, and support / enthusiasm for Avalara
  • Supporting generation of new revenues from customers, by implementing creative, effective demand generation strategies and tactics that fulfill the Customer Account Manager teams’ goals to deepen account penetration and cross-sell Avalara’s full suite of SaaS solutions
  • Collaborating effectively with our partner and channel marketers, to develop and deliver partner- and customer-focused marketing strategies that reduce churn and increase customer satisfaction
  • Conceiving and implementing Avalara’s annual conference, CRUSH, with an informative, educational agenda; session delivery from the industry’s thought leaders in accounting and tax automation; and oversubscribed attendance from a ‘who’s who’ of customers, prospects, partners, accounting firms and others
  • Working cross-functionally with product, engineering, sales and support to implement programs to improve retention and satisfaction
  • Collaborating with the chief marketing officer and other leaders to drive the strategy for major company initiatives
  • Representing the customer in every decision we make at Avalara
  • 10+ years of customer-facing marketing leadership
  • Experience in scaling both customer success, marketing and/or customer support teams at a SaaS company
  • Analytical and data driven decision-making capabilities
  • Outstanding communication and writing skills and the ability to collaborate across global teams
  • Passionate, entrepreneurial spirit and a desire to work in a fast-paced environment
  • Confidence and excellence in presentation skills
  • Knowledge and direct experience in current trends in SaaS marketing and customer loyalty programs
  • Willingness and curiosity to learn new things quickly
  • Depth in customer satisfaction and customer service technology, processes, metrics, and strategy
78

Customer Marketing Executive Resume Examples & Samples

  • Operate with a clear set of priorities, adjusting for opportunities and obstacles
  • Execute brand priorities by store type/classification
  • · Collaborate with Channel Managers and customers to ensure concept applicability in each final outlet
  • · Deliver quality/persuasion programs for store owners and staff
  • · Deliver PoS material and concepts for cost-efficient store promotions
  • Follow up implementation details and competition through trade visit
  • Supports the defining and putting in place of the relevant Sales Drivers to leverage specific category platforms
  • Orchestrate numerous complex projects to deliver on time every time: manages all aspects of programme activation with rigorous attention to detail
  • Ability and confidence to make the necessary informed recommendations required to ensure activities are successfully delivered and adjusted/course-corrected as required
  • Your time will be split between:- 60% trade marketing activator for modern trade , full portfolio core brands; - 40% brand management of Unicum and Lancers in all channels
  • Bring to life all programs related to OFF trade Channel predominant brand activations. Constant seeking of improvement through constant pre and post evaluation of activities tracking (ROI). Brand Management and
  • Key decision maker for the contribution budget spend on the 2 brands (Unicum, Lancers). QBR and constant monitoring/improving of performances
  • Essential skills and experience
79

Senior Manager, GCP Customer Marketing Resume Examples & Samples

  • B2B marketing experience incorporating all mediums (digital would also be desirable)
  • Strategic thinking & effectiveness – ability to interpret business objectives into actionable marketing strategies and think through the end-to-end experience
  • Ability to drive results with a focus on commercial outcomes with demonstrated results. Ensuring that initiatives are measurable, reportable, and provide that reporting in a timely and relevant manner
  • A collaborative style of doing business (ability to influence, gain support, resolve conflict and work in a matrix organisation)
  • Solid experience in leading a team – with a focus on empowering and inspiring your direct reports to deliver consistently and significantly
  • Strong campaign and agency management experience including proven ability to deliver on time & within budget
  • Strong analytical and data capabilities
80

Customer Marketing Account Resume Examples & Samples

  • Lead the development of an effective account strategy and plan for specific accounts per CU to accelerate adoption
  • Analyze and make recommendations for the account from market, customers and competitors perspectives
  • Create a high-performance marketing culture within the account
  • Take a leading role in sales account planning by sharing market insights and leveraging insights on sales ambitions
  • Analyze key customer stakeholder preferences regarding areas of interest and preferred communications channels
  • Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on global marketing campaigns around the customer journey driving collaboration between sales and marketing
  • Provide input on CU marketing content needs to global point of contact
  • Drive lead generation with specific accounts/CUs together with the demands operations team
  • Position Ericsson as market leader and stimulate market growth
  • Market insight and analysis
  • 7+ years of related experience
  • LI-GN
81

Customer Marketing Campaign Strategist Resume Examples & Samples

  • Strategic Campaign Planning: Build campaign strategy, value propositions and messaging, account growth strategy, and content that drive results
  • Defining Customer Targets: Define target customer segments and preferences, needs, and challenges. Identify - and adjust - appropriate mix of assets and activities to engage the audience, increase adoption, and grow and close pipeline
  • Content and Messaging: Develop and plan content to support online programs, nurtures, webcasts, call campaigns, and events that map to target customer and lifecycle journey stage. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area
  • Ongoing Campaign Management and Execution: Manage nurture campaigns to reach target customers and meet defined metrics. Initiate programs - telemarketing/email marketing, automated online trigger responses, direct mail, online resource centers - to engage customer base
  • 8 years digital demand/lead generation integrated marketing campaigns experience
  • 2+ years in Technology/Cloud marketing, preferably at B2B enterprise company
  • Writing experience: email marketing, direct marketing copy, and massaging product content into easy-to-understand benefits
82

Senior Mgr, Customer Marketing Resume Examples & Samples

  • Product/offering marketing planning and campaign execution
  • Interprets and partners with customer insights to create relevant content and develop appropriate strategies
  • Positioning, value prop and messaging development
  • Tactical planning, marketing mix decisions, event selection and execution
  • Budget management, spend prioritization
  • Performance tracking
  • Approximately 10 years marketing experience
  • Understanding of real-world evidence and key customers
  • Visual acuity, ability to tell stories in slides/visuals
  • Ability to work with people remotely and across geographies
83

Senior Mgr, Customer Marketing Resume Examples & Samples

  • Customer content planning and campaign execution
  • Support regional and global marketing efforts with compelling collateral (videos, physical assets, website content, email campaigns, high level slide decks, brochures)
  • Understanding of healthcare industry and QI a plus
84

Director of Customer Marketing Resume Examples & Samples

  • Build a customer marketing strategy designed to increase lifetime value and mitigate churn across all target customer segments
  • Develop a customer marketing plan to deepen up-sell/cross-sell penetration, and improve customer loyalty across our target segments
  • Increase account growth through targeted campaigns, demonstrating the value and potential of Ceridian products and services
  • Develop materials and programs designed to help customers see the full value and potential of Ceridian products
  • Partner with our communications team to build an editorial calendar and plan to engage in an ongoing dialogue with our customers
  • Mitigate churn through proactive and reactive strategies which seek to optimize the customer experience, increase customer lifetime value, and improve overall profitability
  • Advocate on behalf of customers by helping to share their success stories with the world
  • Minimum 7-10 years working in marketing for a B2B software company - ideally in a SaaS business
  • A strong track record building marketing campaigns and programs targeting existing customers
  • Exceptional content and demand marketing experiences in cloud software companies
  • Experience building unique and creative marketing programs to differentiate from the competition
  • An analytical mind with experience using data to optimize marketing programs
85

Customer Marketing Intern Resume Examples & Samples

  • Co-develop strategies and help support the implementation of new customer campaigns, including email and direct mail creative
  • Complete a deep-dive project into which types of customers should be receiving Liberty Mutual communications based on how their policy is written and legal guidelines. This will be a highly-visible project that will be presented by the intern at the end of the internship
  • Assist in monthly meetings by coordinating speaker and meeting materials
  • Organize customer marketing campaign metrics, while also providing design feedback, proofreading materials, and overseeing the production process
  • Work with vendors to help develop a map of how top ten insurance carriers are communicating to our customers and provide insights into strategies Liberty Mutual can implement
  • Work collaboratively with Creative, Production, Email Management, Campaign Management, Brand Strategy and Legal team
  • Interested in customer marketing and how to create the best experience for our customers
  • Ability to work full-time in summer 2017
86

Customer Marketing Department Resume Examples & Samples

  • Support to the CostaClub onboard benefit tracking project implementation, related to volumes, costs, customer benefit interest monitoring
  • Analysis of data (using ad hoc DWH dashboards and financial reports) related to passenger and onboard benefit volumes, bookings, revenues and cost trends
  • Elaboration of periodical reports related to major Loyalty KPIs (revenues, onboard and marketing costs)
  • Support to plan elaboration, monthly forecast update, purchase orders receipt, actual cost analysis
  • Support in elaboration of business cases required by Top Management or Source Markets to estimate and potentially approve marketing initiatives to push sales or to increase CostaClub members engagement
87

Customer Marketing Associate Resume Examples & Samples

  • 60% Content Development
  • Write and edit compelling customer communications to inform or drive action
  • Write and edit compelling customer artifacts (documents, scripts, etc.) to inform or drive action
  • Build and maintain a deep understanding of athenahealth’s services and the customer experience
  • Develop and execute a comprehensive communications plan for a program, which could include a new service, the release of new capabilities, and ongoing performance programs
  • Lead development of training materials in collaboration with internal stakeholders
  • Adapt communications for efficacy and consistency in a multi-channel environment (including email, notification within our software application, and in our online Community)
  • Ensure consistency in style and tone across communications, working within our existing guidelines
  • Provide editorial feedback on communications in a professional and positive manner
  • Identify creative approaches to change user behavior and be willing to try new things
  • Maintain a deep understanding of brand voice, tone, and style guidelines
  • 40% Program Management
  • Build and maintain a deep understanding of specific athenahealth services and products
  • Contribute to the overall client communications calendar by maintaining close knowledge of major timelines associated with functionality rollout and betas, and make recommendations on rollout strategy
  • Collaborate with internal stakeholders such as Product Marketing, Customer Intelligence, Coaching and Training Services, Client Org Enablement, and Product Innovation to ensure accuracy and effectiveness of communications and materials. Collaborate with program-specific stakeholders such as Quality Management and Operations
  • Work with internal analytics resources to track performance of program communications to understand effectiveness, and iterate approach based on learnings
  • Bachelor Degree in English, Marketing, Communications, or related field
  • 2 years of related experience
  • Strong writing, editing, and communication skills
  • Experience in messaging complex products and translating technical content into action items for external stakeholders
  • Experience in creating content for clients, including data sheets, promotional collateral and communications
  • Experience working with cross-functional groups to achieve common goals
  • Ability to succeed in a fast-paced, constantly changing environment
  • Strong organizational skills, attention to detail, efficient time management skills and consistent follow-through
  • Superior project management capabilities; high attention to detail, ability to prioritize and to multi-task in a fast-paced environment, manage several projects simultaneously, meet deadlines, and communicate potential conflicts to manager
  • Ability to be an effective team member and display initiative and flexibility in meeting business demands in a fast paced, ever-changing industry and organizational environment
  • Demonstrate a high degree of customer service and relationship building abilities
  • Strong problem solving and negotiation skills
  • Quantitative skills and an understanding of analytics in support of projects and daily activities
  • Ability to influence both horizontally and vertically of athena
  • Confident presenter to all audiences
  • Travel required (predicting 5%); time may vary and will include travel to client site visits, athenahealth offices, conferences, training events, etc
88

Eame BC Lead-customer Marketing Resume Examples & Samples

  • Responsible for the sustainable management, continuous improvement and adoption of global commercial business processes, tools and execution capabilities for customer marketing
  • Leads the localization, implementation and continuous improvement of customer marketing processes and tools in the region
  • Ensures the sustainable development and continuous improvement of customer marketing capabilities, aligned to regional and territory Commercial Excellence imperatives
  • Coordinates idea generation (including technology improvements) & prioritization across territory & commercial unit customer marketing key user communities
  • Ensures successful implementation of customer marketing related AOL initiatives, develop & oversee effective support model with SBS and IS organization
  • Ensures that local customer marketing requirements are fed into the conceptual design and development portfolio, managed globally
  • Implements assessment of territory & commercial unit customer marketing capability development needs and builds capability improvement roadmaps focusing on processes, people and technology tools
  • Plans, leads and executes (with 3rd party vendors) the cross-territory commercial capability development programs (Customer Engagement Strategies, Campaign Management, Campaign Execution and Integrated Marketing Automation) defined above
  • Supports territories & commercial Units in the execution of their annual customer marketing cycle through driving adoption of tools, pressure testing outputs and sharing best practice
  • Provides core content for the EAME Marketing Council (EMC) with agenda-driven attendance
  • Activates the customer marketing content of the sales & marketing handbook with local commercial teams
  • Establishes and animates practitioner collaboration networks to foster routine cross-territory sharing of best practice, and issue solving in the customer marketing space
  • Establishes and animates key user networks to ensure continuous improvement of automation platforms by capturing and prioritizing user issues (and opportunities)
  • Fosters 3rd party contacts / attends events to maintain subject matter expertise and acts as source of customer marketing innovation into the organization
  • Creates close link & effective collaboration with global Marketing Business Capability Owner in Commercial Excellence Team
  • 8+ years’ experience in commercial role
  • Proven practitioner within customer marketing
  • Responsibilities and ways of working for Territory Customer Marketing teams
  • Fluent in customer marketing content, processes and tools ( with focus on SFDC marketing and sales cloud)
  • Driven personality with sound influencing and negotiation skills
89

Customer & Marketing Insights Analyst Resume Examples & Samples

  • Map out the customer journey, identifying various data sources along each touch point that can be used for analysis and insights
  • Based on insights, recommend actions and investment decisions that will improve customer experience and maximize revenue
  • Understand business priorities and marketing goals, decision drivers and hypotheses, in order to create appropriate metrics to analyze
  • Design primary research studies and use secondary research when appropriate to complement existing data sources
  • Package and deliver insights, with strategic recommendations, for marketing and business leaders
  • Undergraduate degree required, graduate degree preferred
  • 5+ years of experience in a comparable and relevant role (or a combination of experience and education)
  • Ability to extract actionable insights from datasets, from high level to deep dive using different analytical techniques
  • Understanding of web analytics platform like Google Analytics
  • Strong Excel and SQL skills
  • Experience with regression, conjoint analysis, segmentation and big/unstructured data analytics a plus
  • Outstanding attention to detail with superior time and program/project management skills
90

VP, Global Customer Marketing Resume Examples & Samples

  • Set strategy and goals for Global Customer Engagement and report performance to Executive Leadership, integrating learning and best practices to improve ROI along the way
  • Partner with Product Management, Product Marketing, Industry Marketing and Sales Management to identify strategic priorities for the programs over time
  • Manage, directly and indirectly with regional resources, all marketing spend
  • Work with product marketing to integrate all relevant product launches and updates
  • 15-20+ years leading a global, metrics driven B2B marketing organization
  • Prior experience in enterprise software marketing
  • Computer proficiency in Microsoft Office (Word, PowerPoint, Excel) and social collaboration skills (e.g.LinkedIn, Twitter and Google Analytics)
  • Demonstrated ability to present to senior executives
  • Excellent interpersonal skills and flexibility to work effectively with people at all levels
  • Experience building relationships with a Senior cross functional team
  • Strong collaboration and teamwork skills
  • Digital /social marketing experience
  • Specific marketing experience in target segments
  • Prior sales experience
91

Customer Marketing Resume Examples & Samples

  • Channel activation and promotion plan: Create outlet sales and visibility solutions
  • Lead the negotiation, design and execution of the festival sponsorship programme (involves travel within Switzerland)
  • Ensure successful launch and set-up of all new packs, products and POS items for the food & drink channel
  • Monitor and control the stocks of POS materials
  • Be the contact person for customers and external agencies
  • Coordinate the promotion budget for the relevant activities
  • Regular analysis of market data
92

Customer Marketing Intern Resume Examples & Samples

  • Learn.Get a lay of the land for Thumbtack’s wide array of SEO pages and best practices. Submerse yourself in where SEO strategy is headed and what it means for Thumbtack
  • Analyze. Conduct an industry analysis of SEO pages and gather examples of different types, approaches, and designs
  • Research.Draft surveys and conduct interviews with current and prospective Thumbtack customers on content they might find engaging
  • Recommend.Synthesize your learnings and make recommendations for next steps. Present your work to various teams within Thumbtack
  • Create. Over the course of the entire project, participate in brainstorms and share your own ideas for content, web pages, strategies, etc
  • Experience with marketing programs, digital marketing, or SEO through either on-campus activities or previous internship/work experience
  • Ability to synthesize a large volume of online research
  • Experience creating and sharing presentations
  • Interest in SEO and/or Content Marketing
  • Knowledge of general SEO best practices
  • Previous internship experience on a marketing team or at a tech company
  • Experience with writing/blogging for an online publication, magazine, or newspaper
  • Experience writing surveys or conducting interviews for customer/user research
  • Able to start in mid-May
  • Learn more about our culture, benefits, and perks
  • Follow Thumbtack on LinkedIn
93

Head of Customer Marketing Resume Examples & Samples

  • Responsible for translating cluster brand plans into Customer/Channel trade marketing plans with responsibility to deliver excellence in execution
  • Work across functions including Cluster Marketing, Supply, Sales and Finance to develop and execute successful commercial plans to deliver financial and share plans and targets
  • Lead the development of the format activation & define Customer/Channel/Category trade marketing KPIs across 4P’s
  • Lead and support the implementation of the plans across customers by developing & presenting compelling presentations on Category Growth platforms and Initiatives plans to Key Customers to deliver the company growth objectives
  • Be responsible for the delivery of agreed sales targets for the channels (NR, GM, etc.)
  • Manage 3P relationships and negotiations with suppliers and other appropriate partners in order to implement local plans and be the budget owner
  • Educated to minimum Bachelor’s degree level
  • Post University studies / MBA are considered a plus
  • Min 6 yrs FMCG experience in a team leader role
  • Very Strong commercial understanding with proven Sales experience. Marketing experience will be considered a plus
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation
94

Customer Marketing Director Resume Examples & Samples

  • Map out the customer lifecycle strategy
  • Be the voice of the customer internally. Inject their wants and needs into product, sales, pricing, positioning, and education decisions
  • Draft, test, and optimize communications throughout the customer lifecycle
  • Develop a tactical playbook for upselling and cross-selling existing accounts via both online and offline channels
  • Plan on-site awareness trainings, events, and strategy sessions with our top customers
  • Equip account owners with customer-facing collateral, thought leadership, and product documentation
  • Analyze customer data and turn that data into actionable programs to accelerate spend
  • Understand and report on key lifecycle metrics and identify opportunities to improve marketing's impact on deployment, onboarding, adoption, and renewal
95

Customer Marketing Specialist Resume Examples & Samples

  • Manage and execute assigned customer marketing campaigns
  • Plan, promote and coordinate client events across the US (travel a few days a month required)
  • Supervise client webinar program
  • Recruit customer reference relationships in target segments
  • Strategize on new initiatives that positively impact revenue, retention and advocacy metrics
  • Track and analyze success metrics
  • Other projects and responsibilities may be added at the manager’s discretion
  • 2+ years in B-to-B marketing (bonus points for PEO or SaaS marketing)
  • Event management experience a plus
  • Familiarity with Salesforce and marketing automation platforms
  • Ability to gain the cooperation of others in pursuit of company goals
  • Ability to identify issues and recommend solutions
  • Detail oriented and proactive
  • Sense of humor and a suitcase essential
  • Work in clean, pleasant, and comfortable office setting
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
96

Customer Marketing Assistant Manager Resume Examples & Samples

  • Continually evaluate opportunities to maximize efficiencies within the CBD team (i.e. promotional synergies, process improvements, etc.)
  • Be a key resource to the on-going marketing needs of the CBD teams, identifying and delivering requirements in a timely manner (i.e. trade-show materials, sell-in meeting materials, wall reset / comp needs, etc.)
  • Build strong working relationships with key cross-functional partners, including CBMs, US Marketing, Program Management, Finance, and Oxford
  • Responsible for communicating product samples requirements for line reviews, top to tops, (US Mktg responsible for comps/samples for meetings), etc., and no-charge orders for circular product shots
  • Primary interaction
  • Customer Team: Team Lead, Directors, Customer Business Managers to leverage/learn best-in-class practices
  • US Marketing
  • E-commerce management capabilities
  • Social Media Know-How including personal and/or professional knowledge on blogging, twitter, Facebook, pinterest etc. and how to leverage to drive sales
97

Customer Marketing Analyst Resume Examples & Samples

  • Ensure an accurate and up to date customer Promotion Tracker Tool
  • Complete all formal account analyses and reporting projects and in a timely manner
  • Innovate new ways to streamline analysis and reporting of key retailer sales data
  • Use in-depth analysis of baseline sales, promotions, seasons and key retail initiatives and make recommendations for more successful promotions in the future
  • Management of the account promotional tracker tool, including data input, maintenance and post promotional analysis
  • Management of the merchandising ROI tool, including data input, maintenance and post analysis
  • Pull POS data from account POS site and puts all programs into the ROI tool as well as other tools for analysis (catalog spreadsheet, side by sides, MDF sheet). Aggregates results to draw broader conclusions and shares results with internal teams. As needed, performs other analytics such as trade spend analysis, market share reports, lift results, competitive trends, etc
  • Provides Black Friday and “Blitz” progress reporting at intervals during the Thanksgiving sales weekend
  • Advise Customer Marketing, Sales and Marketing teams on optimal promotional choices
  • Reporting out to Customer Marketing, Sales and Management on status of various promotions and seasonal initiatives
  • Bachelor degree in Marketing, Business Administration or related field
  • Minimum of 1-2 years’ experience in category management, trade or brand marketing, space planning, consumer research, sales and/or finance
  • Strong financial knowledge/business acumen
  • Strong MS Word, Power point skills required
  • Intermediate to advanced MS Excel skills required
  • Experience in using and managing account specific data systems preferred
  • Possess a positive 'can do' attitude
  • Tenacious and eager to grow personally and professionally
  • Ability to find creative solutions to problems as they arise
98

Customer Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree or equivalent retail experience
  • 4+ years of experience in retail or CPG Marketing or similar is strongly preferred
  • Proven ability to work in a fast paced, multi-task environment
  • Must be very detailed and process oriented. The position requires an excellent grasp of complex and often-changing details
  • Skilled with MS Excel
  • Comfortable with other MS Office tools
  • Ability to represent Meijer professionally in the business community
  • Discipline to maintain communication and follow through with multiple areas, consistently and over time
99

Director Customer Marketing Resume Examples & Samples

  • Define the customer segmentation strategy for the BU
  • Define the value proposition, target audiences, and overall customer priorities for the BU
  • Initiate and sponsor qualitative and quantitative customer insight work
  • Develop customer personas to support creative, content, and media strategies
  • Develop and prioritize an integrated BU-level marketing plan and campaign architecture for prioritized customer segments
  • Develop marketing strategy for Middle Market and DSO customers
  • Define and execute overall promotions strategy
  • Develop and operate loyalty programs
  • Build customer (and segment) acquisition, growth and retention plans
  • Prioritize marketing communication to the field
  • 7+ years in marketing planning, loyalty marketing, and customer insights
  • Exposure to multiple marketing functions, e.g., media, planning, content creation
  • Demonstrated track record of building new organizational capabilities
  • Ability to influence indirectly, up and down the organization
100

Director of Customer Marketing Resume Examples & Samples

  • Solid understanding of statistics, market mix modeling, and forecasting
  • Solid understanding of customer marketing and retention strategies
  • Experience with web and customer segment analytics
  • Strong presentation and interpersonal skills
  • 7+ years in marketing, with at least 3 years leading a team
  • Communication: Excellent oral and written communication skills; an active listener and concise presenter
  • Judgment: Makes sound decisions in a timely manner based on the appropriate balance of data and instinct. Knows how to ask the right questions (at the right time) necessary to uncover key information that can unlock relevant action
  • Team Oriented: Works well in collaborative team environments and matrix reporting structures
101

Director of Customer Marketing Resume Examples & Samples

  • Own and execute a customer lifecycle marketing strategy to drive repeat sales, build loyalty, and drive renewals
  • Drive the marketing and usage of our new GoDaddy flagship mobile app and central experience for existing customers
  • Develop the vision and strategy for how we use key communication channels (including email, advocacy, in app messaging, and retargeting) to drive growth from repeat customers
  • Understand company’s business goals and requirements, design and develop analytic approaches. Look for areas to help optimize company’s revenue
  • Manage a small team of talented marketers and ensure their continued development and growth
  • 7-10 years of Marketing experience, preferably in a customer success or retention role
  • Strong analytical skills with the ability to turn data into actionable insights. Familiarity with testing methodology and desire to drive results through analytics
102

Senior Manager of Customer Marketing Resume Examples & Samples

  • Own and execute a customer lifecycle marketing strategy to build loyalty and drive upgrades
  • Work closely with channel teams to ensure a seamless execution of the upgrade strategy across customer touchpoints
  • Test our strategies for using key communication channels (including email, advocacy, in app messaging, and retargeting) to drive usage and upgrades
  • Understand our business goals and requirements for driving product usage and upgrades. Utilize data to improve our marketing programs and drive to revenue goals
  • 4-6 years of Marketing experience, preferably in a customer success role
  • Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets
  • Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
  • Possess a strong understanding of consumer mindset and consumer empathy with a dedication to great consumer experiences
  • Self-Starting: A self-motivated individual who can take limited direction and produce tangible results. A resourceful individual who pro-actively thinks outside of the box
  • Technology Forward: Has an interest in technology, knows the tools and tricks
  • Curiosity: Has a naturally curious mind, loves to explore and nurture intellect; observes and identifies patterns in data that can identify actionable insights
  • Collaborative: Works well in collaborative team environments and matrix reporting structures to drive campaigns across teams
103

Customer Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree required in finance, engineering, economics or industrial marketing. Strong preference for
  • Minimum 2 years in Hospitality/Real Estate, HVAC Controls and/or General industries
  • 2-5 years of proven sales or marketing experience
  • Fluent in speaking and writing in English and Spanish
  • MBA or similar preferred
  • Ability to remain calm, focused and efficient under pressure
  • Demonstrated analytical, business planning and problem solving skills
  • Ability to identify issues, requirements and opportunities for improvement
  • Proven track record of working in a channel sales environment
104

Customer Marketing Executive International Payments Resume Examples & Samples

  • Execute triggered, ad hoc and integrated campaigns and customer communications that support business objectives & the Customer marketing strategy
  • Identify opportunities to add value to Customers through product adoption and deliver associated multi-channel campaigns
  • Deliver regulatory comms as required
  • Develop strong, collaborative relationships with partners in Marketing Teams, Product Marketing, Product Development, Sales, Account Development and other stakeholders as necessary
  • Perform analysis to report success metrics
  • Collaboration with colleagues and stakeholders
  • Experience of managing multiple concurrent workstreams
  • Results orientation, commercial awareness
  • Multichannel marketing experience in a B2B environment
  • Salesforce.com experience
  • Marketing qualification preferred
105

Customer Marketing Specialist Resume Examples & Samples

  • Works closely with the demand generation and marketing operations teams to leverage marketing automation tools (Eloqua, Terminus, etc.) to finely tune campaigns for maximum performance. Evaluates campaign performance and analysis to inform plans for continued investment as well as new program development
  • Passion for marketing and promoting high technology products with a focus on aligning with sellers, generating pipeline, and meeting revenue targets
  • Demonstrated ability to assess complex situations and exceptional creativity to provide and execute on solutions
  • Self-starter with the ability to work in a very fast paced environment
  • Strong communicator with excellent writing skills. Copywriting experience is a plus
  • 3-5 years in a marketing, account management, or sales development role
106

Customer Marketing Analyst Resume Examples & Samples

  • Produce reports to describe and analyze customer behavior and customer response analysis to marketing efforts
  • Synthesize and translate large amounts of complex data from multiple sources into compelling presentations that help communicate and educate the organization on customer behavior, market trends and company performance trends
  • Assist Group VP with special projects, including customer research and coordinating other marketing activities, as needed
  • Maintain store, merchandise and customer profiles and identify emerging trends and changes
  • |R| Demonstrated expertise in PowerPoint or other presentation applications, with an ability to showcase examples of compelling and engaging presentations
  • |R| Self-motivated, highly-organized, creative thinker with entrepreneurial marketing skills and a can-do attitude
  • |R| Proficient with Microsoft Office Applications
  • |R| Excellent communication and presentation skills with the ability to translate complex data structures into actionable plans and present them to key stakeholders
  • |P| Experience using reporting tools such as Cognos or Tableau
107

Customer Marketing Executive Resume Examples & Samples

  • More effective plans that are more joined up improving the shopper and customer experience
  • Deeper levels of channel & customer expertise, enabling higher standards of execution
  • Pricing outcomes (mix and promo) more actively and rigorously managed improving performance potential
  • Ultimately bigger outcomes and improved performance for Diageo and our customers
  • Master, ideally in marketing or economics
  • Approx. 2-3 years working experience in a commercial FMCG environment, ideally in both sales and marketing/trade marketing
  • Significant channel experience
  • Obsessed by execution
  • Positive energy, solution oriented, self-confident in own area, strong team player, committed to own development, pro-active, structured way of working, analytical skills
  • Can create synergies across our consumer and customer agenda
  • Mastery in English (verbal & written)
108

Director, Digital Customer Marketing Resume Examples & Samples

  • Develop and manage overall account plans including franchise, new release and catalog promotional initiatives to achieve revenue and growth objectives
  • Oversee strong digital consumer business, creating, executing and evaluating retail promotional, merchandising, positioning and placement opportunities
  • Oversee strong digital business partner relationships (Apple, FandangoNOW, VUDU, GooglePlay) with a focus on account and digital consumption growth
  • Forecast, monitor and evaluate fiscal performance of departmental efforts
  • Guide digital commerce and marketing strategies
  • Explore new and emerging technologies, platforms and consumer trends (ex. Virtual Reality, 4K/Ultra High Definition, Hulu Life)
  • Lead cross-functional digital teams to design, plan and execute Franchise plans across theatrical, in-home and other key marketing pulse points (ex. Star Wars 40th Celebration)
  • Make extensive use of data to increase revenue and make better business decisions
  • Manage strong relationships with finance, marketing, catalog, operations, promotions and sales partners to extend effectiveness of the Digital Customer Marketing team
  • Seek out partnerships with other segments of The Walt Disney Company to generate opportunities and maximize revenue
  • Lead a high-impact and results driven team, building collaboration, thought leadership and efficiency
  • 5-7 years experience in Marketing or Commercial Planning related area, preferably in the Entertainment, Film, or Television Industries
  • Ability to think strategically and drive projects to completion despite competing priorities
  • Strong project management skills & ability to multi-task
  • Track record of leading highly collaborative teams in a fast-paced environment
  • Strong relationship development and influence skills
  • Executive focused communication skills including concise written and verbal communication skills with the ability to think quickly on your feet
  • Ability to enlist cooperation among multiple internal, client and vendor relationships on the leading edge of new technologies, platforms and digital services
  • On the leading edge of new technologies, platforms and digital services
  • Ability to apply analytical thinking to create effective strategic programs
  • Keen insight into consumer behaviors on the internet
  • Strong account management expertise
  • Experience with franchise planning and high-pressure Stakeholder management
  • Four-year College Degree in Business, Marketing, Communications, or Related Field
109

Senior Manager Small Business Customer Marketing Resume Examples & Samples

  • This role is a unique blend of marketing, analytics, and operations
  • There is tremendous exposure in this role. This role will partner closely with GCP Marketing, Global Servicing Network, GCP Product Management, Compliance, Risk, Finance, and external partners
  • This role has end to end ownership of card acquisition and loyalty offer strategies and operations
  • This role has the opportunity to lead high priority strategic projects to drive innovation and growth in the inbound phone channel
  • This role has the opportunity to define the future direction of and significantly grow the outbound phone channel
  • Drive the marketing strategy for the inbound phone channel using customer, CCP, and business insights and analytics
  • Partner with GSN to implement the marketing calendar
  • Track and analyze results, provide channel insights to product marketing and product team, and bring back product updates back to the channel on a regular basis
  • Lead the strategic direction of the outbound channel program
  • Manage the outbound channel including setting goals, training, weekly results review with partner, call monitoring, and analytics
  • Drive outbound channel innovation by launching test and learn efforts to prove out success of new initiatives and/or products
  • Partner closely with broader Tenured Dialogue Marketing team to align on overall team strategy, performance against goals, plan for new initiatives and efforts in the phone channels, and analyze opportunities and develop insights to elevate the channel
  • Lead 2 analysts
  • Passion for the small business customer and their experience
  • High energy and ability to have fun
  • Skilled relationship manager with proven ability to collaborate with cross-functional and external partners to drive results
  • Exceptional oral and written communication skills with strong executive presence
  • Demonstrated ability to use analytic skills to draw insights to drive business priorities
  • Strong management, organization, and prioritization skills
  • Passionate about people development
  • Ability to be flexible and maintain composure in a dynamic environment
110

Head of Customer Marketing Resume Examples & Samples

  • Develop Customer Marketing departmental strategy
  • Heavy focus on A&P effectiveness through M&E in activities
  • Champion the Commercial Plan for beer
  • Champion the activity cycle process and ensure it’s embedded (rigorous planning, execution and evaluation
  • Champion the Executions standard of Commercial standard
  • Lead the Activity Cycle Process and ensure its embedded
  • Set direction for the overall section
  • Drive WOW through the senior Marketing and sales Team
  • Responsible for development of Customer Marketing capabilities in the team
  • Educated to master degree level or equivalent
  • Preferably Spirits, Beer and RTD experience (TBA a benefit)
  • 5-7 years FMCG and/or Drinks Joint business planning and category experience
  • Experienced working within Category Management tools and techniques
  • Customer facing roles, ideally within multiple disciplines (sales / CMO / supply etc)
  • A champion of brilliant execution –delivering results with rigor and commitment
  • Track record as a functional expert
  • Ability to deliver at operational level across multiple businesses
  • Build and sustain trust with others through real relationships at ALL levels
  • Consultative approach & ability to build sustainable capability
  • IT literate (computer literate)
111

Customer Marketing Bodegas Resume Examples & Samples

  • Execute the shopper marketing events aligned with the Annual Master Plan and additional initiatives by Retail Environment to win where the shoppers shops
  • Supervises the execution of the 5Ps guidelines at the point of sale in partnership with the Customer Development Execution Teams
  • Provides feedback into the organization to adjust and adapt promptly, to drive value creation to the shopper and the Customer
  • Supports the execution teams to ensure that resources are properly disposed while ensuring efficiencies in the process
112

Head of Customer Marketing Resume Examples & Samples

  • Bachelor’s degree from selective university in marketing, communications, journalism, business or related field
  • Proven experience in marketing, journalism, public relations or related field
  • A "customer is boss" mentality
  • A genuine team player with exceptional collaboration skills for building relationships with anyone anywhere
  • A do-whatever-it-takes attitude to deliver exceptional quality on-time and on-budget
  • Exceptional skills in writing, speaking, presentation and facilitation
  • Passion for building brand awareness and thought leadership through the voice of the customer
  • An understanding of sales, marketing and business strategy and the ability to anticipate and deliver on relevant stakeholder needs before they become burning issues
  • Ability to travel 25% of the time (during peak season)
  • Experience with Influitive, Boulder Logic or RO Innovation, and Salesforce.com
113

Digital Customer Marketing Executive Resume Examples & Samples

  • Your experience will come from previous digital or direct marketing roles executing digital, content-led and data driven marketing campaigns that drive profitable customer outcomes
  • This role is deal for someone who has worked within the Content / Entertainment industry and has the passion and knowledge of TV and Movies
  • As a people person, you collaborate cross functionally with stakeholders across the business and externally with agencies, championing partnership and communicating clearly
  • You will draw on your creativity, innovative thinking and exceptional data and analytical skills in this exciting role
  • A natural problem solver who is solution focused
114

Customer Marketing & Advocacy Manager Resume Examples & Samples

  • Produce a pipeline and delivery plan for fulfilling reference needs in line with stakeholder requirements and Apttus’ go to market plans
  • Conduct interviews with strategic reference customers at executive level to obtain crucial content for reference materials
  • Secure appropriate customers to support sales opportunities, press, beta product programs, events, speaking opportunities, case studies, videos, and other marketing initiatives
  • Work with leading customer reference and advocacy software applications to drive efficiencies in customer reference program management
  • Manage programs for increased customer connections and communications to build customer advocacy and success
  • Collaborate with internal stakeholders and their teams to maintain a record of reference needs
  • Provide regular reports on the effectiveness and status of the program
  • 5+ years’ experience in a customer referencing and/or customer marketing role, preferably within enterprise software sales organizations
  • Able to work with cross functional teams in a global organization
  • Experience in establishing strong working relationships both internally and externally, quickly establishing trust and credibility, particularly with senior executives in large strategic customer accounts
  • BA in marketing or other related field, MBA Preferred
  • Excellent written and verbal communication skills to communicate messages through marketing vehicles
  • Ability to respond rapidly to sales cycle deadlines when required
  • Experienced in writing and developing enterprise software customer case studies
  • Experience with cloud-based/SaaS solution offerings - ideally in the areas of Quote to Cash or Contract Management
  • Account or relationship management experience
  • Experience using applications such as Salesforce, Influitive, Gainsight, Apttus and Boulder Logic a plus
  • Proven ability to build and maintain strong relationships with a diverse set of internal and external constituencies including senior level executives, legal, technical, finance, sales and marketing experts
  • Ability to quickly grasp and distinctly explain technological and business concepts
  • Active in social media, including Facebook, Twitter and LinkedIn