Marketing Operations Resume Samples

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C Hermiston
1378 Annalise Greens
+1 (555) 174 1628
1378 Annalise Greens
p +1 (555) 174 1628
Experience Experience
09/2015 present
Philadelphia, PA
Director of Marketing Operations
Philadelphia, PA
Director of Marketing Operations
09/2015 present
Philadelphia, PA
Director of Marketing Operations
09/2015 present
  • Marketing data ownership/management, as well as alignment with relevant corporate data initiatives
  • Working knowledge of HTML and CSS a plus
  • Marketing process leadership, working in conjunction
  • Marketing technology infrastructure ownership (project management and implementation, governance and roadmap development), including collaboration
  • Ongoing analytics delivery to provide marketing and sales with insights for better decisionmaking
  • Support the Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting
  • Partner with Digital Marketing leadership to analyze and communicate insights for marketing investments vs impact to pipeline and sales
12/2012 06/2015
Phoenix, AZ
Marketing Operations Analyst
Phoenix, AZ
Marketing Operations Analyst
12/2012 06/2015
Phoenix, AZ
Marketing Operations Analyst
12/2012 06/2015
  • Develop operational metrics to monitor and improve data effectiveness, quality and flow
  • Audit Merchandising department and its job functions and provide recommendations for improvements
  • Assist providing “closed loop” (i.e. – ROI) reporting – tying marketing’s efforts to sales revenue
  • Build tools and processes to support Integrated Marketing Managers in developing, implementing and measuring integrated marketing campaigns
  • Produce quarterly performance reports for all marketing program management teams, and incorporate into quarterly business support reports
  • Develop, document, and enforce business rules, processes, programs, naming conventions, and procedures; assist in data stewardship efforts
  • Works directly with cross-functional teams and deparment leadership to create research presentations and summaries
12/2008 11/2012
Detroit, MI
Marketing Operations Intern
Detroit, MI
Marketing Operations Intern
12/2008 11/2012
Detroit, MI
Marketing Operations Intern
12/2008 11/2012
  • Additionally, the candidate will manage and assist in project timelines, financial analysis, inventory management, auditing, and other job duties as assigned
  • Provide support for all marketing efforts using project management software
  • Assisting in the re-engineering and optimization of business processes and workflows
  • Work on teams in the design, development, implementation, and documentation of automated processes
  • Develop and maintain change management documents
  • Work on special projects of strategic importance at the direction of management
  • Create operational documentation including the mapping of workflows and procedures
Education Education
Bachelor’s Degree in Related Area Preferred
Bachelor’s Degree in Related Area Preferred
Arizona State University
Bachelor’s Degree in Related Area Preferred
Skills Skills
  • Strong Business Acumen skills, focused on a Drive for Results, Engagement and Inclusion; able to translate business strategy into operational actions
  • Understanding of html, design elements, analytics/reporting, basic web design and how they can help achieve business objectives and improve membership engagement
  • Highly proficient with Microsoft Office suite. Excel expert, including pivot tables and scenario modeling
  • Strong interpersonal skills; ability to influence others without formal authority
  • Ability to manage multiple projects, meet tight deadlines and build effective relationships
  • Analytics skillset is strongly desired; use of Marketo RCE, Excel, and BI Tools
  • Strong English Written, Verbal and Presentation Communication Skills
  • Excellent written and oral communications skills
  • 3+ year(s) experience working with SQL applications including database design, queries and reporting (ability to build SSIS packages is a plus)
  • Analyze data and make recommendations
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Director of Marketing Operations & Metrics Resume Examples & Samples

  • Consolidate and evolve a marketing operations point of view and capability that result in greater marketing impact, as well as increased efficiency and/or cost savings
  • Bring a disciplined approach to marketing metrics, including creation of dashboards and communication of those metrics to key stakeholders
  • Establish campaign tracking and prioritization process
  • Build business case for ongoing marketing infrastructure investment and a vision and roadmap for that infrastructure
  • Build strong and collaborative relationships built on shared business goals across USWA Marketing, USWA and GMC
  • Manage team of marketing professionals
  • Management experience and proven ability to lead, mentor and grow a talented team
  • Knowledge of US intermediary-sold financial advisor marketplace and US broker-dealers is a plus
  • Top tier asset management, consulting or other financial services firm experience is a plus

Marketing Operations Internship, Di-spring Resume Examples & Samples

  • Develop and execute digital marketing campaigns on Disney Interactive’ s network of sites (, and and Disney’s presences on social media platforms
  • Produce ad hoc and regular marketing performance reports using data from Omniture and other data tools for stakeholders internal to Disney Interactive and for executives at partner business units. Develop actionable insights that contribute to optimizing marketing campaigns
  • Carefully track marketing program plans and execution, following up with stakeholders as necessary, with minimal guidance
  • Work with cross-functional team, including individuals from sales, editorial, social, programming, PR, legal, analytics, product, engineering and other businesses within the Walt Disney company, to deliver high quality, quick turn digital marketing campaigns
  • Assist in tracking execution of brand voice and messaging guidelines
  • Write editorial copy for brand campaigns
  • Coordinate the creation of rules for sweepstakes and contests with internal legal team and external vendor
  • Work with social team to execute paid media buys on social platforms for trending content
  • Undergraduate degree, with a focus in marketing or operations a plus
  • Highly proficient with Keynote, Excel and google docs
  • Excellent communication and team skills
  • Proven self-starter with a strong sense of ownership and urgency
  • Detail obsessed
  • Knowledge of CMS systems and encoding solutions a plus
  • Enthusiastic about Disney and committed to upholding the quality of the brand

Internships Marketing Operations Resume Examples & Samples

  • MOPS Hubs
  • MOPS Spokes
  • Assist team on day to day tasks
  • Assist in the set-up of Global Milestone Meetings
  • Assist in the product creation process
  • Manage order reception and sorting/distribution of product prototypes
  • Create analysis reports
  • Special projects on demand
  • Coordination of third party logistic processes
  • Support the production planning process

VP, Search Marketing Operations Resume Examples & Samples

  • Design, develop, and implement marketing campaigns to drive significant profitable account volume through key external online channels
  • Develop strategies for enhancing program management effectiveness and support initiatives with Search Publishers like Google & Yahoo to help achieve maximum account acquisition impact
  • Manage channel analytics, including results/variances, providing insightful analysis of trends and key performance measurements
  • Support pre and post-live quality assurance reviews of placements on the various search engines. Participate in creative development and trafficking updates. Review QA logs and ensure appropriate archiving of all documentation
  • Maintain an understanding of industry and company legal, regulatory and compliance rules and regulations
  • Online marketing with understanding of web dynamics and technology/operational requirements of running online campaigns
  • 3-5 years project management or marketing experience
  • 3+ years in Digital Marketing
  • Excellent collaboration skills and ability to influence cross-functionally without direct authority
  • Exception project management skills, ability to meet deadlines and multi-task
  • Exceptional interpersonal skills and service oriented attitude
  • Advanced computer skills, particularly Microsoft Excel and PowerPoint
  • Experience with bid management tools a plus
  • Experience with Paid Search Platforms like Marin a plus

Marketing Operations Analyst Resume Examples & Samples

  • Produce monthly and quarterly resource performance reports for all marketing functions, and incorporate results into quarterly business support reports
  • Produce quarterly performance reports for all marketing program management teams, and incorporate into quarterly business support reports
  • Automate report production using Qlikview reporting technology
  • Conduct analysis on reports and collaborate with marketing leaders to provide additional insight beyond the data to identify trends and anomalies and recommend corrective action
  • Recommend and institute operational changes to increase efficiency and quality and/or decrease costs
  • Perform other duties as assigned to ensure the success of the team and the entire organization
  • Excellent analytical, financial analysis/modeling and problem solving skills with a strong attention to detail
  • Superior Excel and PowerPoint skills
  • Strong technical skills or interest in learning technical skills as a means of implementing and maintaining automated reporting technologies
  • Exceptional written and oral communications skills (including presentations) across many audiences including senior executives
  • Process oriented with proven track record of quickly adopting existing processes, while maintaining the ability to continually improve and create efficiencies within established process
  • Ability to manage and prioritize multiple tasks and projects in a fast-paced environment
  • An undergraduate degree required and advanced degree preferred

Marketing Operations Specialialist Resume Examples & Samples

  • Key partner in activation of retail promotions to ensure appropriate inventory and collateral production and delivery to support third party programs
  • Collaborate with online marketing team on direct-to-consumer business, managing vendors to launch new gift card products and promotions campaigns
  • Oversee inventory management across all gift card businesses
  • Assist with research projects and development of sales and marketing materials
  • Monitor industry trends and innovations in product development, work with vendors to employ best practices and add value to overall product offerings
  • Monitor gift card sales; work with Finance team on reporting and analysis
  • Manage department budget tracking and invoice processing
  • Other duties as assigned by Director of Gift Card Programs
  • Must be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs

Marketing Operations Resume Examples & Samples

  • Develop Annual Marketing Plan, based on the business strategic priorities across Retail, Mortgage and Commercial
  • Create and manage monthly budget to ensure optimization of return for spend measured against strategic goals. Manage allocation of 100% of USCC and Citi Mortgage “below-the-line” and “above-the-line” budgets
  • Manage end to end marketing compliance and control process across all functions and channels
  • Manage monthly business reviews with all key partners and leadership team. Manage weekly marketing planning sessions
  • Develop competitive monthly insight review
  • Partner with Client Acquisitions, Client Engagement, Strategic Marketing and Channel teams to ensure flawless delivery of marketing campaigns
  • Track, log and communicate campaign project status and key campaign timeline decisions. Log campaign critical path dates and notify campaign participants of relevant timeline due dates
  • Facilitate cross-channel decision-making meetings when asymmetric delays arise in cross-channel campaigns
  • Responsible for employee communications supporting Sales and Marketing activity including; Drive Calendars, Focus Kits, Huddle Notes
  • Candidate will have a minimum of 10 years experience working in financial services or a comparable industry
  • Broad knowledge of analytics, marketing, marketing, risk, operations, legal and compliance
  • Demonstrated process management disciplines - designing, refining, and managing execution processes
  • Demonstrated experience working directly with Finance to manage and track investments
  • Strong analytical capabilities to support marketing optimization decisions
  • Experience working with Enterprise Marketing Management technology solutions is a plus

Head of Global Marketing Operations Resume Examples & Samples

  • 15+ years work experience in a consumer credit environment with focus on Credit Card Operations/ Marketing. Additional experience in a control function is helpful
  • Extensive experience in consumer banking product, marketing and operational risk management with a comprehensive understanding of requirements for marketing policy/process execution
  • Strong orientation around quality control techniques, change management and quality assurance processes
  • Strong overall knowledge of control / compliance requirements for marketing
  • Experience with regulatory and internal audit/compliance processes. Ability to lead regulatory and audit relations and represent the marketing organization appropriately
  • Familiarity with operational reporting and MIS used to assess performance / compliance, effectiveness and productivity trade-offs
  • Bring innovation to Global Consumer Marketing area. Drive change toward developing best in class processes (with an eye to the "end-to-end" process)
  • Capability and experience with establishing strategic vision and driving change towards achieving goals in alignment with business targets
  • Sr. executive interactions- can present credibly to both large and small groups
  • Strong interpersonal skills and ability to influence at all levels of management. Displays flexibility to work well with varying personal styles
  • Developed ability to effectively challenge marketing policy areas, control partners, product teams, and other functional counterparts to ensure business requirements are met with most efficient use of resources
  • Develops strong working relationships that foster cooperation and respect broadly across the Global Consumer organization and the Control Partner LOB's (i.e. in Business Control, Compliance, ERM, Audit, etc.)
  • Superior team leadership skills and able to matrix manage effectively
  • Strong track record for attracting and developing high performing analytic talent
  • Capable of managing a team of 20+ managers and analysts. Able to performance manage and continually elevate performance standards

Intern for European Marketing Operations Resume Examples & Samples

  • Support the European Marketing Operations team and the respective tools such as Marketing Resource Management System or Marketing Reporting System
  • Support the European Marketing Operations Director in special projects such as Events or other Demand Generation campaigns
  • Work closely with the campaign activation managers to support the business units with their respective campaign planning
  • Develops independently campaign reports and delivers updates to campaign mangers on return on investment results
  • Manage selected projects for an on behalf of the team (projects and scope to be defined)
  • Marketing studies, study in business administration or economics with emphasis on marketing / sales, etc
  • Communicative, analytical thinking and problem solving
  • Individual ability and versatility to work
  • Nice to have: initial experience in project work (university and non-university wise)

Marketing Operations Analyst Resume Examples & Samples

  • Gathers data on competitors; analyzes and compares such competitive factors
  • Prepares and submits statistical reports, graphic illustrations of findings, and action plan recommendations to marketing research management
  • Collects, examines, and analyzes statistical data using computer modeling techniques to forecast future marketing trends
  • Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications, and vendors
  • Understands and practices various statistical concepts, research data, standards, and practices
  • Works directly with cross-functional teams and deparment leadership to create research presentations and summaries
  • Manages and monitors Marketing Research Analysts and Representatives within the Market Research Planning team
  • Collaborates with the VP, Director, and cross-functional VPs and Directors in creating and implementing research training modules
  • Oversees research projects and evaluates reports/summaries of findings
  • Manages Marketing Research budget
  • Manages the collection and analysis of relevant information concerning current and potential markets and competitors
  • Trains management to use both accepted and innovative research techniques, standards, and practices
  • Applies and communicates marketing research design and analytics in meaningful ways to the

Marketing Operations Assistant Resume Examples & Samples

  • Bachelor's degree (5+ years of combined college education and work experience may be substituted for a degree)
  • Ability to work cross functionally and with outside agencies
  • Experience preparing and presenting data to support business initiatives
  • Good team orientation
  • Demonstrated ability to work effectively in a fast paced environment with changing priorities
  • Proficiency with MS Office applications including Word, Excel and Power Point

Marketing Operations Intern Resume Examples & Samples

  • Provide in-office sales support to outside sales reps, including marketing materials maintenance, creation of PowerPoint presentations, CRM data entry, and research on prospects and customers
  • Work on special projects of strategic importance at the direction of management
  • Review and prepare advertisement demos for client delivery
  • Performs other job-related duties as required
  • Pursuing degree in Marketing, Advertising, Business, or other related field
  • Strong ability to follow-through on requests with an attention to detail
  • Analytical problem solver
  • Motivated, results-oriented attitude
  • Ability to manage and prioritize multiple tasks

Marketing Operations Analyst Resume Examples & Samples

  • Partners with management and staff to work on planning, implementation of projects that support the operational function
  • Administers all operation functions within the assigned organization. Ensures that all policies and procedures are aligned with corporate goals and initiatives and comply with regulatory guidelines
  • Recommends changes in the coordination of budgets, resources and deliverables to ensure timely completion of projects
  • Participates in establishing policies and procedures that are consistent with overall company and operating objectives
  • Develops and evaluates work flow procedures and implements changes to improve efficiencies. Ensures that all policies and procedures set by business unit are being followed
  • Analyze and reviews internal and industry changes and recommends changes that may impact business needs
  • Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion
  • Bachelor’s Degree in Marketing, Finance or Accounting preferred
  • 2-3 years of business analysis or operations support

Marketing & Operations Intern Resume Examples & Samples

  • Coordinates the creation and management of marketing collateral, including
  • One-sheet overviews
  • Category, seasonal, and audience aligned packages
  • Case studies
  • Advertiser aligned competitor decks
  • Analyzes publisher data to identify inventory/supply needs
  • Analyzes sales data to identify new advertiser growth opportunities
  • Performs competitor analyses to help develop product industry positioning
  • Reviews existing publishers and identifies new publisher prospects to grow new verticals
  • Identifies opportunities for improved processes and implements solutions
  • Passion for the digital environment and changing media landscape
  • Detail-oriented self-starter, with demonstrated track-record of executing and delivering in a fast-paced environment
  • Superior business sense, problem solving, project management and analytical skills
  • Previous internship experience or college coursework in advertising or media, preferred but not necessary
  • Outstanding computer skills including solid knowledge of Excel, Word, Power Point

Marketing Operations Intern Resume Examples & Samples

  • A creative and positive attitude
  • Ability to develop and maintain effective working relationships within the team
  • 4/5 in University, Business School or Engineer School
  • Highly competent in MS Office suite in particular MS Excel

Marketing Operations Developer Resume Examples & Samples

  • Collaboration with cross-functional teams in order to drive email marketing execution. Interface with members of marketing operations department – to create mutual cross-functional success, improve the overall web site user experience and drive revenue
  • Work on the development and maintenance of micro sites; search landing pages, event registration, and automated program builds, as assigned. Includes working on registration form development
  • Create email distribution lists to support email and campaign execution
  • Optimize and test approved HTML files within Eloqua marketing automation system. Update code as needed
  • Alter existing website layouts following established technical and design guidelines. Ongoing support and maintenance of campaign microsites
  • Author and customize JavaScript (as required)
  • Support marketing team members with demand generation web-related issues and requests
  • Ensures the critical linkage to the Customer Relationship Management within the Eloqua tool to drive leads, manage contacts and measure campaign responses and effectiveness
  • Knowledgeable on user experience best practices as it relates to behavior upon forms submission; activity-based decision rules and triggers; to insure optimal responses and sales leads
  • Key member of Eloqua development team serving as process improvement member focused on customer database excellence and revenue/ lead generation
  • College degree. Minimum of 3-5 years of experience in professional web development preferred Experience with Eloqua or related marketing automation systems strongly preferred
  • Javascript development preferred
  • Good eye for best practices design
  • Well-versed in the following web development software: Dreamweaver, Photoshop
  • Strong knowledge of current Internet design and coding standards, including web browsers and crossbrowser compliance testing
  • Innovative, team player
  • Excellent written and verbal communication skills, problem solving and decision making skills
  • Outstanding project management skills including the ability to review project details & plans, scope requirements and ensure expectations are discussed and met; with the highest quality
  • Able to work independently and proactively, identifying issues and raising them to management, as well as offering potential solutions
  • Ability to prioritize multiple tasks and work with a sense of urgency to meet deadlines

Manager Rogers Partnership & Marketing Operations Resume Examples & Samples

  • Minimum of 5 years experience in marketing communication execution development, including all media and communication channels
  • Very strong project management experience is required with a focus on delivering customer centric marketing programs on strategy, on time and on budget
  • Strong ability to successfully drive marketing processes across multiple internal and external partners by providing direction from development to implementation
  • Sound ability to work effectively within a cross-functional team environment that can include many reporting levels and varying skills/competencies
  • Ability to take minimal direction from their immediate supervisor and be comfortable in “running with the project”, with moderate guidance
  • Working knowledge of Scotiabank’s suite of products, services and channels (with emphasis on products and services of supported Business Lines and Electronic Banking) is preferred
  • Strong written and communication skills combined with strong relationship-building abilities

Marketing Operations & Analytics Manager Resume Examples & Samples

  • The Analytics Manager will be skilled at analyzing and deriving actionable insights from data
  • Synthesizing that data and developing clear and concise presentations that will deliver information in an intelligent and digestible manner
  • Partner with channel marketing managers identify solutions to prioritize ad spend deployment
  • Manage the planning and budgeting process for the acquisition team
  • Conduct innovative studies on attribution and cross-channel marketing
  • Serve as key liaison for business intelligence and data warehousing needs
  • Bachelor or graduate degree in business, economics or a related field preferred
  • 6+years of experience in analytics, consulting or project management. Retail environment experience/exposure preferred
  • Strong background in digital marketing and advertising
  • Strong written and verbal communications skills. An astute ability to communicate and present data to all layers within our organization is key as is an intellectual curiosity to solve big data challenges
  • Strong data analysis skills with extensive knowledge of data management in Excel and advanced proficiency in PowerPoint required (additional experience in SQL, SAS and Tableau is a plus)
  • Strong creative problem-solving skills, business acumen and customer focus. A proficiency in strategically using data to achieve insights and goals is required
  • Comfortable working with large sets of data
  • Able to work cross-functionally and to manage multiple, competing tasks in a fast-paced environment
  • Excellent organizational skills, attention to detail, and ability to effectively manage multiple projects simultaneously

Marketing Operations Analyst Resume Examples & Samples

  • Analyze marketing data in marketing systems
  • Analyze marketing program data requirements
  • Conduct gap analysis to determine the status of existing data
  • Create and maintain marketing technology and data documentation
  • Improve data acquisition and update activities to maintain high quality marketing data
  • Maintain a roadmap for data management improvements
  • Assist in monitoring marketing database quality and effectiveness metrics
  • Work with BD systems team to export and import marketing data from disparate systems, perform data cleansing and merging functions and help find new ways to provide data consumers easy access to the information they need (e.g. list build and manage)
  • Coordinate data and reporting changes with marketing, BD, sales operations and IT
  • Build, run and distribute scheduled and ad-hoc reports (for internal customers) on marketing data and marketing effectiveness, including dashboards in relevant systems
  • Provide marketing technology training and technical assistance (e.g. building and managing campaigns in marketing systems and running marketing activities in marketing systems)
  • Communicate data management progress and status
  • Assist with other marketing operation initiatives, as needed
  • 3+ years of related work experience
  • At least one year of experience conducting marketing data analysis
  • Professional experience with relational database operation
  • Experience with MS Office Suite and advanced Excel skills
  • Experience working with data consumers to define data and reporting requirements
  • At least one year of experience managing customer needs in a high volume atmosphere
  • Education and/or training in information systems or computer science
  • Experience using CRM, email marketing and/or marketing automation systems
  • Strong data evaluation skills – with the ability to extract and interpret data from various sources and transform it into insights and recommendations
  • Experience with coding
  • Presentation and project management skills in a professional environment
  • Comfortable working in a cross-functional and matrixed environment
  • Excels at problem solving and approaching issues in multiple ways
  • Detail-oriented with a collaborative mindset and strong analytical skills

Manager, Intergrated Marketing Operations Resume Examples & Samples

  • 3-5 years of marketing experience at a media company, advertising agency, or consumer goods or services company
  • A team player who initiates innovative ideas and solutions to everyday and emerging situations
  • Working knowledge of creative design suite, including Adobe Photoshop, Illustrator, etc. a plus

Marketing Operations GTM Senior Specialist Resume Examples & Samples

  • Adapt the seasonal Go to Market Calendar for CAC in alignment with global and LAM milestones
  • Sample order management for Panama, and other CAC countries
  • Supervision of sample merchandising teams in the preparation of showroom for marketing and sales events
  • Follow up with Marketing Network to ensure compliance of the seasonal GTM process. On time delivery of all seasonal marketing sell-in materials for CAC
  • Responsible for coordination of the SMAL Meeting and minute preparation to ensure product and campaign readiness to launch Brand concepts OTIF
  • Support CAC milestone meetings preparation, from marketing kick-offs to pre-sales with both internal customers, distributors and external vendors
  • Coordination of the presales tools incl. catalogs in coordination with the CTC team
  • Support the Brand Director in all operative and strategic tasks
  • Excellent verbal and written communications skills in English and Spanish
  • Structured, organized and process oriented
  • Strong ability in managing relationships and diversity
  • Advanced MS Excel, Power Point, Word and Outlook
  • University degree in Marketing, Business, Industrial Engineering or related fields
  • 2-3 years of experience in Marketing, Operations or Project Management

Marketing Operations Analyst Resume Examples & Samples

  • Joint ownership of quarterly forecast to land the quarter within 1% forecast accuracy within global guidelines
  • Collaborate with the Divisional Spend Team and FBP to support overall division spend processes
  • Primary finance contact to Autodesk Consumer Group Managers and Directors
  • Drive quarter-end reporting and processes for your business unit
  • Knowledge of SAP GL, Business Objects Reporting, and Ariba Purchasing

Director, Email Marketing Operations Resume Examples & Samples

  • Build of a center of excellence to drive productivity of the email channel
  • Oversight of enterprise-wide operations including guidelines, process and platform
  • Evolve email policy to align with current business needs
  • Develop dashboards and reports to monitor the health of the email channel
  • Define technical requirements to support industry-leading email campaigns
  • Direct email data processing efforts such as opt-out preferences, address validation, etc
  • Evaluate products that will move the business forward and champion their usage
  • On-going assessment of partners and processes. Perform RFPs as needed
  • Apply email marketing best practices to all campaigns and projects and provide guidance
  • Optimize deliverability and resolve related issues
  • Collaborate with internal departments and external partners to advance programs
  • Manage ESP relationship
  • Ensure all programs are CAN-Spam compliant
  • Expertise in email marketing ecosystem
  • Fluency in database marketing
  • Lead RFPs to right-size services and pricing
  • Ability to multi-task and juggle priorities
  • Build compelling cases to drive change via influence
  • Excellent interpersonal, communication, presentation and project management skills
  • Ability to quickly assimilate information to identify barriers and create solutions
  • 7+ years of experience within an email operations role
  • Undergraduate degree required; master’s degree preferred
  • A passion for innovation, tenacious spirit and positive attitude
  • Outstanding problem-solving and collaboration skills
  • Ability to succeed in a fast-paced, cross-functional environment
  • Highly service-oriented
  • Experience managing project scope
  • Logical thinking
  • Clear and concise written and oral communication skills
  • Proven ability to build relationships and trust
  • Experience defining technical requirements to advance email programs
  • Cheetah Mail is a strong preference, but not required
  • Familiarity with Return Path, Moveable Ink and other email technologies is preferred
  • Working knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)

Marketing Operations & Analytics Manager Resume Examples & Samples

  • Reporting and Analytics - including, but not limited to, weekly and monthly executive level reporting on Marketing Lead-to-Revenue/Demand Waterfall results and campaign attribution and ROI reporting; weekly lead generation and development reporting; lead scoring and SLA governance reporting; and maintaining the lead management operations and processes that enable and enhance effective reporting
  • Marketing Automation & marketing-specific CRM Administration – manage all Marketo and campaign set-up and execution (creating new SFDC campaigns; build and launch web assets, email campaigns, forms, landing pages via Marketo); create and maintain lead nurturing workflows monitoring, as well as recommend optimized lead scoring and form/progressive profiling management via Marketo
  • Manage database segmentation, list management and pulls, and data appends
  • Define, implement and manage data cleanliness & data governance programs; improve data quality results by identifying and determining best practices, system improvements and new technologies supporting these initiatives
  • Administer additional marketing tools, including but not limited to,, Ringlead and Mintigo, as well as identify and implement new tools and technologies that optimize lead generation, lead development and lead management processes and closed-loop Lead-to-Revenue/Demand Waterfall reporting
  • Manage marketing operations budget including existing technology investments and vendor engagements, as well as forecast and plan for new technology investments, vendor relationships
  • Manage/own alignment & relationship between Enterprise Marketing and Sales Ops on lead management and routing to (SFDC), including a significant focus on establishing lead-to-revenue processes and protocols for NaviSite channel sales and marketing teams, as well as TWCBC National Sales organization
  • Using marketing systems, provide prospect and customer analysis, targeting and intelligence, as well offer strategic recommendations for improved lead generation/customer acquisition, nurture and lead scoring programs
  • Perform ongoing pursuit of industry knowledge, best practices and trends as it pertains to marketing operations, automation and campaign management
  • 5-7+ years’ experience working in a marketing automation, marketing operations, and/or marketing programs/demand generation/customer acquisition role
  • 5+ years’ experience working with Marketo, or other SaaS marketing automation tools (Eloqua, Hubspot); Marketo certification & HTML experience a plus
  • 5+ years’ (SFDC) experience; SFDC administration experience a plus
  • High level of proficiency with, Marketing Automation tools, and Microsoft Office products (particularly Excel)
  • Excellent oral, written, and interpersonal communication skills, with a passion for learning new marketing operations best practices and technologies
  • Details obsessed, methodical and technology/systems’ oriented, with the ability to multi-task and prioritize workloads with limited supervision
  • Revenue-focused, analytical marketeer with strong understanding of the marketing/sales (lead to revenue) funnel, and the demonstrated ability to understand the workflow processes, analytics and Key Performance Indicators within it

Marketing & Operations Assistant Resume Examples & Samples

  • Managing calendar schedule(s) for manager
  • Processing incoming and outgoing mail
  • Intercepting phones and provides information or refers callers to appropriate individual
  • Photocopy/fax
  • Maintaining appropriate levels of office supplies
  • Making travel arrangements; schedules and coordinates logistics for requested meetings
  • Coordinating financial operations: managing, tracking and processing budgets spending processing of invoices
  • Making travel arrangements (flights, hotels, tickets and reservations)
  • Schedules and coordinates logistics for requested meetings; coordinating departmental meetings and events
  • Processing data in internal tools (i. e. MS Market. MS Expense)
  • Tracking and managing data for the business group supporting business decisions
  • Coordinating meetings and events: booking, negotiating cost of venue, defining and organizing required equipment; finalizing agenda
  • Other groups focused activities like: preparing letters, memoranda, reports; copies, collates, and distributes materials; transfers information to and from forms and computer files
  • Ensuring compliance with administrative operations policies and procedures
  • Completing additional administrative projects as assigned

Marketing Operations Analyst Resume Examples & Samples

  • CPARS / CCAPS experience preferred
  • Accounting and PeopleSoft experience preferred
  • Word experience preferred
  • Self-starter and ability to work independently with minimal supervision

Marketing Operations Analyst Resume Examples & Samples

  • Manage the day-to-day fulfillment process for Guggenheim Investments, working with multiple vendors (fulfillment house) and various departments to monitor all orders and inventory
  • Handle production process for the firm’s regulatory materials including prospectuses, annual reports and semi-annuals, in addition to the processing of related compliance jobs
  • Assist with the budget control process for the marketing department including managing and tracking departmental expenses
  • Facilitate bill processing and budget management processes
  • Maintain the marketing and sales process through data entry of leads/prospects into the firm’s CRM system and cleaning of campaign email and mailing lists
  • Coordinate marketing operation efforts through special mailings and executing ad hoc projects
  • Assist with eMarketing and Web efforts for initiatives related to email campaigns, web content production and management
  • Ensure all marketing materials (print or online) that are in production are not expired and in regulatory compliance
  • A minimum of 2-5 years of marketing or marketing operations experience
  • Must have demonstrated process improvement acumen and experience
  • Proven communication and interpersonal skills
  • Strong PC skills and aptitude for utilizing workflow software applications, including familiarity with Microsoft Office & Adobe Acrobat - Creative Cloud tools a plus
  • Must be savvy interfacing with database and project tracking tools

Marketing Operations Leader Resume Examples & Samples

  • Marketing Performance analysis
  • Business Impact Reporting
  • Budgeting and Planning support
  • Key Process/Workflow management
  • Best practice implementation and training
  • Data management and quality
  • Market intelligence
  • Marketing automation platforms (MAP), marketing resource management (MRM), Salesforce automation (SFA), data and workflow management tools
  • Analyzing and interpreting performance metrics, risks and controls
  • Excellent communication skills, effective at raising issues, problem solving, influencing and coordinating action resolution
  • Experience in driving compliance in a matrix organization
  • Experience with managing service delivery based on key performance measure indicators such as SLAs

Marketing Operations Analyst Resume Examples & Samples

  • 4-6 years of relevant experience or equivalent combination of education and work experience
  • Excellent administration and process management skills
  • Organised individual with ability to manage own time, and prioritise multiple work streams daily to

Assistant, Integrated Marketing Operations Resume Examples & Samples

  • Act as direct support for Vice President in Integrated Marketing and provide department support as needed
  • Responsible for maintaining cross-functional relationships with external Viacom departments (legal, technology, maintenance, IT, etc…) on behalf to Velocity IM Operations team
  • Facilitate all appointment scheduling as well as manage travel and expense reporting
  • Liaise with and support cross-functional internal teams on projects, award submissions, tracking and communications
  • Maintain necessary operations strategy, brand, and financial reports for the team
  • Provide market research, competitive analysis, market strategies and category analysis
  • Assist in the installation of new systems throughout the organization (e.g. the sponsorship management system, ad sales internal website, etc.)
  • Perform other essential functions and ad-hoc projects as assigned
  • 1-2 years work experience with strong administrative skills
  • Ability to think critically and creatively through a business/operational lens
  • Detail-oriented, well organized and possess the ability to prioritize actions, deadlines, and anticipate solutions
  • A team player with strong interpersonal/relationship building skills
  • Strong interest and desire to learn about the inner-workings of the music/entertainment industry

Marketing Operations Product Owner Resume Examples & Samples

  • As an operational contact, educate and guide client (internal and external) through integration process from inception to launch and beyond
  • Understand, take ownership of, and internally route client deliverables with a focus on globally applicable solutions
  • Facilitate testing and launch procedures for new clients and prepare for post launch maintenance
  • Work closely with marketing services teams to effectively coordinate, schedule, and manage projects requiring digital marketing and creative assets
  • Understand and support the management of marketing platform investments and technology roadmaps to achieve higher marketing metrics and overall business performance
  • Manage and negotiate technical estimates across internal delivery teams, vendor delivery teams, and Synapse’s business leaders
  • A Bachelor's Degree or certificate in Computer Science or an equivalent combination of education and work experience
  • Minimum 3-5 years work experience within the software development industry
  • Outstanding analytic skills & extensive exposure to analysis and experience with related tasks
  • Must be a “self-starter” as well as be able to work independently or in a group environment
  • Must possess excellent problem solving skills
  • Must be able to communicate effectively and tactfully, written and oral, with others (clients, management, co-workers, etc.)
  • Must be able to work well in a fast paced diverse environment
  • Must be able to organize and schedule work effectively
  • Must be customer service-oriented

Reebok Marketing Operations Go To Market Manager CAC Resume Examples & Samples

  • University Degree in Communications, Marketing or Industrial Engineering
  • 3-5 years of experience in Operations, Marketing or Project Management
  • Proven experience in implementing and improving processes
  • Strong people skills with the strong ability to overcome objections
  • Fluent in English and Spanish verbal and written communication skills
  • Able to travel twice a year to Colombia
  • Advanced Microsoft Excel, Access, Power Point, Word and Outlook

Business Marketing Operations Assistant Resume Examples & Samples

  • Coordinate internal team meetings
  • Ability to multi-task and change direction quickly
  • Ensure and maintain confidentiality of all appropriate communications and documentation
  • Manage small purchases for the department (subscriptions, catering, etc)
  • Ability to manage purchase order process
  • Develop/manage and track budget/ PO/ Contract process
  • Work with legal and finance team to review and process contracts
  • Work with purchase team to onboard new vendors
  • Manage logistics for payment to vendors

Marketing Operations & Performance Analyst Resume Examples & Samples

  • Define and execute the global marketing organization’s marketing analytics strategy, return on investment analysis and manage the reporting cadence and process for marketing KPI measurement with accountability to the Vice President of Marketing and indirectly to the President of the Hospitality Solutions business unit. You will be asked to conduct meaningful data analyses that will be used to inform strategic decisions by stakeholders from across the company
  • Assist in executing Voice of the Customer and Competitive Intelligence programs, including execution of the end-to-end Net Promoter Score program for the complete Hospitality Solutions portfolio and overall business
  • Support market research initiatives and projects, with a keen understanding of hospitality industry market trends, customer survey and market research methodology in a technology-driven business environment
  • Act as the marketing team lead for annual business planning & marketing investment strategy supporting projected ROI analysis and investment prioritization for all marketing initiative as a part of the annual marketing budget cycle for the business unit
  • 1-3 years of related experience in an analyst or operations-related role in any discipline area
  • Ability to handle multiple projects at once

Marketing Operations Analyst Resume Examples & Samples

  • 3+ years Marketing or Marketing Operations
  • 3+ years Data Analysis and Modeling
  • 3+ years Story-telling through data visualizations, presenting recommendations to senior management
  • 3+ years Project Management and/or Agile Practices
  • 5+ years Marketing or Marketing Operations
  • 5+ years Data Analysis and Modeling
  • 5+ years Story-telling through data visualizations, presenting recommendations to senior management
  • 5+ years Agile Practices

Marketing Operations Business Progam Manager Resume Examples & Samples

  • Working in a cross-functional team comprising campaign managers, content developers, web designers, data analysts/scientists, and product engineering to apply technology in new and disruptive ways to automate and scale personalized lifecycle interactions that engage users in best fit channels (in-product, web, mobile, email) to grow user acquisition, engagement, retention, and revenue
  • Actively participate in growing the marketing automation community and discipline within MSFT and in the external industry
  • 1-3 years’ experience as a product or program manager in the CRM, marketing automation, or sales technology domains
  • Applied experiences in using modern CRM/marketing automation technologies to grow user acquisition, engagement, retention, and revenue
  • Applied experiences in using marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Eloqua, Hubspot etc

Temporary Marketing Operations Assistant Resume Examples & Samples

  • Advanced knowledge in the MS Excel
  • A team player with good interpersonal skills and a passion for sports
  • Diploma/University degree
  • Minimum 1-2 years of work experience

Marketing Operations BPM Resume Examples & Samples

  • Setting the new standard in applying modern big data management, analytics, CRM, and marketing automation technology to onboard and grow the consumption of C+E products like Azure, Dynamics, OMS, EMS, PowerBI and SQL. You will use a slew of marketing automation platforms like Salesforce Marketing Cloud, Marketo, Certain, ON24, and Cloudwords, as well as cutting-edge internal Microsoft marketing technologies, to deliver innovative and scalable marketing solutions to grow user acquisition, engagement, user retention, and revenue
  • Working in a cross-functional team comprising campaign managers, relationship marketing managers, content developers, web designers, data analysts/scientists, and product engineering to apply technology in new and disruptive ways to automate and scale personalized lifecycle interactions that engage users in best fit channels (in-product, web, mobile, email) to grow user engagement, user retention, and revenue
  • Being a marketing technology hacker! Proactively staying atop new advances in marketing technology relevant to our business goals, executing proof of concepts to test and learn, and scaling impactful investments
  • Actively participating in growing the marketing automation community and discipline within MSFT and in the external industry
  • 1-3 years’ experience as a business technology specialist in CRM, marketing, and/or sales operations
  • Applied experiences in using big data and analytics technology with ability to engage in a deep conversation on related trends and differences relative to conventional data management tech/practices

Marketing Operations & Lead Acceleration Manager Resume Examples & Samples

  • Familiar with Marketing automation platform (MAP), Sales force automation (SFA), Data management tools and other Business intelligence (BI)
  • Ability to translate business objectives to marketing goals and measurements and technical requirements
  • Ability to translate quantitative data into actionable recommendations
  • Strong communication skills, ability to work in virtual teams, ability to adapt to audience needs
  • English fluent
  • Analytical thinker, naturally curious
  • Adaptability and Flexibility
  • Comfortable working under tight deadline pressure
  • Able to solve problems/meet goals in creative ways with limited resources
  • Team spirit and collaborative
  • Able to identify and use resources outside direct reporting structure
  • 5 years’ experience in marketing operations or sales operations
  • Experience in Lead management process, delivery and monitoring, particularly in the area of service-level agreements
  • Experience with measurement/dashboard creation
  • Demand creation/Field marketing experience is desirable
  • Experience in IT market or interest in the IT market

HBO Marketing Operations Assistant Resume Examples & Samples

  • Responsible for launching marketing documents (synopsis, press releases, main/end credits, promotional restrictions, scripts) to the B2B Promotional Materials Distribution Website
  • Responsible for uploading marketing documents (synopsis, press releases, main/end credits, promotional restrictions, scripts) to Xpedio - document storage repository
  • Responsible for producing and managing records of all marketing assets distributed to international broadcasters for the marketing operations team
  • Produce marketing and promotional asset list for all programs
  • Responsible for ordering DVD screeners and duplicates for all HBO programs for sales purposes

Business Transformation, Marketing Operations Resume Examples & Samples

  • Ongoing business transformations/refinement
  • Supporting department/function/segment strategy alignment
  • Annual enterprise strategy and planning (ELT/Board/Fed)
  • Marketing business intelligence
  • Strategic business case development

Specialist, Email Marketing Operations Resume Examples & Samples

  • Perform email campaign management, execution, reporting and analysis
  • Use a variety of tools to determine optimal audience targeting criteria for solo, targeted email programs, and execute upon programs
  • Performs other duties assigned by management
  • Analytical thinker with a detail orientation, and be able to multi-task in a fast-paced environment with minimal supervision
  • Excellent communication, teamwork, project management and organizational skills are essential
  • Working knowledge of Omniture Site Catalyst or a similar third-party-hosted web analytics tool a plus

Marketing Operations Data Analyst Senior Resume Examples & Samples

  • Strong knowledge of CRM leveraging Microsoft Dynamics CRM
  • Excellent analytical skills and passion for data-driven decision making
  • Mastery with Excel
  • Experience manipulating large datasets, summarizing and extracting key insights
  • Strong relationship building skills, demonstrated consultative approach and influencing skills
  • Ability to work effectively in a highly pressurized work environment
  • Ability to master complex tasks with minimal supervision
  • Ability to listen to complex questions/requests and translate into underlying needs to produce actionable insights needed
  • Deep experience in a customer data management practices
  • Proven ability to analyze complex data issues and determine appropriate policies, standards and solutions to enhance the experience for data users is required
  • Ability to communicate with all levels within an organization and to work collaboratively is required
  • Strong stakeholder management skills is essential
  • Proven ability to indirectly lead and influence

Manager, Regional Marketing Operations Resume Examples & Samples

  • Develop & execute a vision for future-state marketing process solutions to optimize local marketing investments and deliver sustainable savings and efficiency impact for the region. Responsibilities include creating business case for change, negotiating and obtain stakeholder alignment, building senior leadership communication
  • Examples of potential focus areas include regional Non-working media spend optimization, streamlining Artwork and Marketing Collateral approval, Business Activation Planning, or local Marketing integration with Digital, Professional, Marketing Excellence (Mx) arms of Global Marketing Services (GMS) to ensure adoption of tools that will drive value to the local marketing organization
  • Example of Non-working media spend optimization at work is through the DASA (Dynamic Agency & Supplier Acceleration) program striving to provide marketers with the most effective and efficient ways of working with our creative, digital, specialty, and production partners in order to increase efficiencies, quality of work, and marketer satisfaction. In efforts to operationalize this new way of working within the new agency ecosystem and our new agency operating model, this individual would drive insights on marketing communication needs, agency/supplier/marketer roles & responsibilities, feedback on agency/supplier use cases, help develop content for the DASA Toolkit/Playbook, then finally to articulate benefits and deploy the toolkit to the local marketing organization to enable adoption
  • A minimum of a Bachelor's degree is required. An MBA degree is preferred
  • A minimum of 4 years professional business experience required
  • Consumer Packaged Goods and/or healthcare product marketing experience is required
  • Commercial Experience in Brand Marketing or Sales is preferred
  • The candidate will have a proven track record of problem solving, demonstrating an entrepreneurial mindset, leading in ambiguous environments, learning agility, and being cross-functionally balanced
  • Travel up to 10% domestically and internationally is required.Marketing

Marketing Operations Analyst Resume Examples & Samples

  • Design, develop, execute, and analyze campaigns that support the local marketing plan/programs and complement the national plan/programs
  • Create and manage customer target lists for campaigns or research
  • Understand the various customer segments in the local market and develop campaigns to effectively target those customer groups
  • Develop and edit personalized content/copy for the targeted customer groups/segments
  • Develop or, if applicable, work together with the Market Design Coordinator (OpCo), and create cohesive collateral that portrays the theme, message and promotional material using language, style and graphics appropriate for the desired audience
  • Support the local Marketing Manager by reviewing and advising on marketing plan effectiveness
  • Collect and analyze data on local market demographics, competitors, and consumer trends
  • Analyze campaign metrics to enhance marketing ROI and increase customer satisfaction
  • Execute the local marketing plan as well as any events
  • A working knowledge of marketing principles
  • Familiarization with Interdepartmental communications and general finance concepts
  • Working knowledge of food service sales/industry helpful
  • Ability to read, analyze and interpret technical procedures and a variety of instructions furnished in written, oral, diagram or schedule form
  • Ability to effectively present information and respond to questions from groups of managers
  • Ability to express information in terms of profit and loss
  • Ability to solve practical problems
  • Knowledge of spreadsheet software and word processing software
  • Familiarization with structuring of manuals, catalogs and flyers
  • Ability to prioritize and multi task
  • Reports to work promptly and regularly; works well with others; demonstrates the ability to consistently meet deadlines
  • To be successful in this position, the individual performing the duties must successfully demonstrate all the Individual Framework competencies for this position
  • High School Diploma or GED Bachelor’s degree from four-year college or university; or 2-4 year’s experience and training in marketing analytics or marketing finance or equivalent education and experience
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this job

Director of Marketing Operations & Insight Resume Examples & Samples

  • Leading and continuously developing a best-in-class team currently comprising a marketing operations manager, market insight manager, marketing financial analyst and an offshore 3rd party agency
  • Define, develop and deliver marketing measurement approach (e.g. ROI reporting)
  • Maintain, design and deliver key marketing reporting mechanisms, including dashboards and reports at a senior management and functional level. Key to this is the delivery of the ongoing analytics delivery to provide marketing and sales with insights for better decision making
  • EMEA marketing data ownership/management as well as alignment with relevant corporate data initiatives
  • Management of total EMEA marketing budget, working in conjunction with impacted marketing budget owners. Oversight of marketing planning and budgeting process
  • Ownership of competitive/market intelligence delivery for EMEA team
  • Driving continuous performance improvement through the identification, development, documentation and implementation of demand creation best practices across all EMEA marketing countries
  • Manage and implement best practices in database management to increase data integrity and market reach across EMEA marketing; support marketing database strategy and data requests
  • Work with marketing teams to extend the reach of marketing automation impact (e.g. pipeline acceleration, lead nurturing, customer retention)
  • Leading the development of integrated demand waterfall measurement across all marketing programs – at the program and sub program level
  • Create and managing the processes around lead flow, demand generation and funnel reporting
  • Marketing automation platform -Marketo
  • Marketing financial management – Allocadia
  • Sales force automation –
  • Data management tools
  • Business intelligence (BI)
  • Project/resource management tools – Clarizen
  • Excellent spoken and written English communication skills
  • Experience and deep knowledge of Marketo and
  • A minimum of 10 years working in a B2B marketing team, with at least 5 years in a leadership role
  • Strong academic background

Marketing Operations Lead Resume Examples & Samples

  • Proven track record of setting something up from scratch that scales over time
  • Combination of operational expertise and passion for and / or experience in marketing
  • Keen ability to partner with and influence cross-functional teams
  • Executive management skills, i.e. ability to collaborate with, provide feedback to, and influence executive teams and individuals
  • 5-8 years of experience in similar fast-paced environment, preferably enterprise software
  • Experience in B2B, SaaS or enterprise software industry a plus

Marketing Operations Analyst Resume Examples & Samples

  • Oversee quarterly budget spend in collaboration with co-marketing leaders, to include administrative execution of all PO/PRs
  • Manage purchase request process for all co-marketing budgets; includes addition of new suppliers, troubleshooting vendor issues, managing associated paperwork, interacting with legal teams on contracts, tracking submissions through to approved purchase order, and fielding associated partner questions
  • Manage data uploads and ad hoc reporting to address immediate business needs
  • Create weekly reports for team to review with analysis of the data
  • Manage campaign, program and event data across the Partner Marketing business
  • Build reports and dashboards in Salesforce to provide visibility to senior management that support data driven decisions
  • Capacity to work with multiple groups within the Alliances organization to help drive a variety of partner success goals
  • Support additional marketing programs such as webinars, event logistics and communications
  • Develop strong relationships with internal stakeholders
  • Highly motivated individual with energy, enthusiasm, and passion for the Salesforce business
  • Excited to fully learn and understand the Salesforce business model & campaign data model
  • Ability to manage multiple priorities seamlessly in a fast paced and dynamic environment
  • Comfortable with large data sets and presenting data analysis/findings in a clear and concise manner
  • Highly skilled in building campaigns in Salesforce and building dashboards in oth Wave Analytics as well as Salesforce Classic
  • Proficient in Google Apps as well as Microsoft Suite including Excel and PowerPoint
  • Experience with budgeting, financial processes and internal PO systems
  • Work autonomously and make decisions related to individual tasks with limited supervision
  • Proactive, well-organized, and have a strong attention to detail
  • General curiosity around data analysis with the ability to find gaps and fix them
  • Underlying understanding of the operational intricacies of campaign and financial data
  • Strategic and analytical thinker that drives decisions based on metrics and statistics
  • 1 to 3 years experience in high tech industry (preferably enterprise CRM) in the following areas: Sales, Finance, Marketing Operations, and/or Data Analysis
  • B.A. / B.S. in Business, Marketing Operations, Finance, Data Analysis, or related experience

Manager, Direct Marketing Operations Resume Examples & Samples

  • Provide excellent customer service to and consult with the internal marketing team. Ensure that their needs are satisfied in an efficient, timely and collaborative manner. This includes researching new requests and brainstorming to come up with innovative solutions
  • Work with marketing team to launch new direct mail campaigns, make changes to existing campaigns and implement creative/copy tests
  • Serve as the liaison between the team of marketing managers, mail house/printer and internal creative department
  • Maintain high quality, error free execution for each print project and direct mail package
  • Write detailed set-up instructions for mail house and obtain cost estimates
  • Proof letter copy – ensure that customer information, offer details and versions are accurate
  • Manage printed inventory for all package components – forecast and track quantities. Update, proof and re-order materials
  • Look for ways to refine, improve or simplify direct mail packages and the related mail house processes
  • Track and manage costs – direct mail, postage and fulfillment costs. Process invoices. Look for ways to save money
  • Keep historical records – maintain lists of current/upcoming direct mail campaigns and print jobs
  • Assist with keeping printed samples organized and with maintaining quarterly historical archives and sample notebooks
  • Handle special projects and research as assigned. Stay updated on direct mail trends and lettershop innovations
  • BA or BS in Marketing, Business, English or a related area; or equivalent experience
  • Minimum of 5 years experience with mail house management, print production and proofing
  • Must be detail oriented and very organized
  • Hands-on experience with executing complex direct mail campaigns in a fast paced environment
  • Proofreading and budget forecasting
  • Knowledge of using variable copy, digital assets and data driven content in letters a plus
  • Solid communication skills – both written and verbal
  • Time management skills; ability to prioritize, multi-task and work under shifting deadlines
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint)
  • Create and update Excel spreadsheets/charts

Mgr, Robotics Marketing Operations Resume Examples & Samples

  • Bachelors degree with 10-15 years experience spanning business development, capture management, & operations management
  • Demonstrated ability to lead $100M capture efforts & secure new business totaling $100M
  • Experience in building new commercial (non-DOD) businesses/franchises
  • Experience in development of strategic plans that consolidate unmet customer needs, market sizes & market segment growth rates for a disparate group of customers to help guide short-term and long-term business investment decisions
  • Proven experience in briefing senior customer & company executive management
  • Ability to delegate responsibilities and empower mid-size (20 person) teams
  • DOD secret clearance required
  • International business experience in Europe, the Middle East, and Asia
  • Experience in forging relationships across business areas to leverage resources and capitalize upon strategic opportunities

Senior Marketing Operations Analyst Resume Examples & Samples

  • BS/BA (or similar) in marketing, business, data analytics, or mathematics
  • 4-6 years of experience supporting the development of demand-focused campaigns for B2B software companies, with a heavy emphasis on multi-touch online marketing campaigns that have incorporated PPC, SEO, online advertising, email marketing, and other digital marketing channels
  • Significant experience leveraging Eloqua and together to achieve marketing objectives related to automation, data capture, lead management, and revenue goals. System accreditation strongly preferred
  • Strong project management skills underpinned by a process-driven mindset
  • Experience working with multiple, coordinated software systems including email marketing, registration, survey, CRM, marketing automation and/or analytics applications
  • Proficient in analysis of multiple and large data sets and ability to derive actionable conclusions
  • Working knowledge of web, mobile, email design and layout a plus
  • Strong working knowledge of Microsoft Excel, specifically around creating and using pivot tables

Intern for Marketing & Operations Resume Examples & Samples

  • Student (f/m) - Preferred field(s) of study: Business Administration with Marketing or Computer Science and other fields of study welcome
  • Good MS Office skills, SAP experience is an advantage
  • Fluent in English and German, both written and spoken
  • Team oriented, analytical, quick learner with a drive for results
  • Strong social media communication skills

Marketing Operations Analyst Resume Examples & Samples

  • Completes the execution of personalized marketing campaigns using customer data within campaign management software
  • Establishes and maintains quality assurance procedures to ensure the delivery of error-free marketing communications to our customers and prospects
  • Adopts new technologies; develops and evolves business practices to support all personalized marketing communications
  • May manage project timelines to deliver products and programs. May work with cross-functional partners to ensure terms and quality. Fosters cross-functional relationships with multiple business units and partners
  • May lead marketing activities for a specific project. May conduct forecasting and demand planning. May analyze marketing efforts through pre- and post-production reports
  • Marketing operations/execution ( 2-4 years)
  • Ability to work independently and manage multiple priorities
  • Strong problem-solving skills and attention to detail
  •  Campaign Management System experience (Siebel preferred) (1 year)
  •  Knowledge of customer segmentation methodologies (2 years)
  • Basic SQL (1 year)

Marketing Operations Resume Examples & Samples

  • Strong Business Acumen skills, focused on a Drive for Results, Engagement and Inclusion; able to translate business strategy into operational actions
  • Experienced in developing and managing business IT or reporting requirements
  • MS Office: strong Excel and PowerPoint skills are a must, including ability to use pivots, vlookups, conditional formatting, graphs, strong knowledge of functions
  • Strong influencing and motivating skillsets required
  • Strong English Written, Verbal and Presentation Communication Skills
  • Bachelor of Computer Science, Business Administration, Engineering or comparable degree or experience required
  • 3+ year(s) experience working with SQL applications including database design, queries and reporting (ability to build SSIS packages is a plus)
  • Cross-functional work experience in a global business environment is a plus
  • Data management and/or Analytics Skills and/or Business Intelligence applications

Team Lead, Marketing Operations Resume Examples & Samples

  • Coach, mentor and lead a team of Marketing Coordinators in the management, coordination and delivery of strategic marketing programs and campaigns, while maintaining a high quality of performance, productivity and standards
  • Continue to build and maintain a high performance team culture driven by excellent morale, high productivity, client service orientation, strong business knowledge and a high level of technical competence
  • Achieve operational objectives by contributing to the development and adherence to project management best practice and continuous improvement amongst the team to ensure they are managing projects effectively and delivering against Individual Marketing’s goals
  • Provide team members with guidance to develop solutions to roadblocks as they navigate through projects and processes
  • Assign team resources to new and existing projects and align individual expertise with project work requirements to ensure program objectives are met
  • Bring an operations focus to the team, specifically on inventory, inventory access, production process, material distribution and ensure tactics are implemented with excellence
  • Maintain and update appropriate tools and processes to support the most effective and cost efficient material production, including ongoing measurement leading to process improvements
  • Ensure the assets of images, electronic files, design concepts and printed material inventory are accessible, properly archived and well documented. (Change)
  • Ensure teams’ deliverables are consistent and contributing to the success and objectives of the Marketing team
  • Proven project management knowledge, skills and experience
  • Experience coaching teams and possess strong leadership capabilities
  • Be able to prioritize competing deadlines and multiple demands
  • Process Improvement and Planning
  • Independent thinking under minimal supervision and information
  • Performance Management
  • Understand marketing strategy, processes, principles and theories, and apply this knowledge to the execution of marketing projects, campaigns and programs
  • Demonstrated ability to manage multiple deliverables, meet tight deadlines, create and negotiate project timelines and appropriately allocate resources
  • Strong change management and relationship building skills
  • Adhere to budgets
  • Maintain a high degree of confidence with business partners
  • Inventory Control experience, particularly related to digital and print assets
  • Experience with content management principles and solutions (SharePoint)
  • Solid communication skills and project management discipline
  • Sound decision making capabilities
  • Ability to motivate and support the professional development of team members
  • Excellent interpersonal skills: must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization
  • Ability to clearly and convincingly present and position ideas and concepts
  • Ability to promote partnership, innovation and continuous improvement
  • Ability to multi-task in a fast-paced and constantly changing environment
  • Ability to identify opportunities and link projects and initiatives to stream line the department’s efforts and reduce wasted time
  • Must have a degree or diploma from a recognized post-secondary institution
  • Minimum three to five years of progressive experience managing projects or working in a marketing department in the execution of marketing campaigns and programs
  • Two or more years of experience managing a team
  • Two or more years of experience managing interdependent, complex projects
  • LI-SP1

Marketing Operations Lead Resume Examples & Samples

  • Create, launch, and manage the Go-To-Market operating model and calendars
  • Schedule and facilitate all seasonal marketing milestones and meetings
  • Ensure integration for Marketing Operations both cross functionally and within Marketing across all vehicles and channels, ensuring full visibility and anticipating issues
  • Consult regularly with cross functional partners including: marketing, creative, merchandising, design, and product management to assess issues and their impact on project timelines and deliverables
  • Build out processes and tools (Work Front) efficiently and effectively to drive profitability through better resource managementBe the expert, and help to train key partners, on the features and functionalities of our project management system (Work Front)
  • Facilitate the development and execution of special projects, policies, systems, and training
  • Assess resources and capacity when making decisions on feasibility, support, and risk
  • Continually evaluate and improve cross-functional business processes for efficacy
  • Manage and direct the Marketing Operations Support (in San Francisco) and Sample Coordinator (in Los Angeles)

Head of Field Marketing Operations Resume Examples & Samples

  • 8-10+ years of experience developing and implementing effective marketing automation, tools, processes, governance, budget and procurement management, with a least 5 years of experience in B2B high tech operations
  • Strong team player; ability to work cross-functionally with other sales and operations teams and culturally with EMEA marketing and budget managers
  • Able to be strategic, but also drive tactics and execution; willing to get your hands dirty and get the job done
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Passion for marketing metrics and process improvement
  • Possesses passion, energy, a detail orientation, and enthusiasm to drive results
  • Passionate about and possess a strong understanding about AWS and the cloud computing space
  • Previous leadership of strategic and financial planning and budgeting processes, as well as financial management in the marketing domain
  • Strong technical background and experience implementing enterprise marketing technology platforms such as CRM, business intelligence/analytics, demand generation and lead management, and marketing automation
  • Advanced degree in business or management highly preferred
  • Education – MS/BS/BA degree required, preferably within Marketing, Finance, Statistics, Economics, Database

Modern Marketing Operations Strategist Resume Examples & Samples

  • Pre-campaign operations readiness
  • Campaign lead-flow monitoring and support
  • Post-campaign reporting and analytics
  • 3+ years in marketing or sales operations work
  • 2+ years working in consulting/advising role with proven proficiency in

Manager of Marketing Operations Resume Examples & Samples

  • Help manage the overall operations of the OTN Marketing Programs
  • Monthly communications with Program members. Write, execute, manage newsletter through Oracle’s communication channels
  • Stay current with program and member activities and promote through program social channels
  • Track key program metrics on a monthly basis to ensure active program growth and member participation
  • Onboard new program members and ensure presence is updated throughout various internal and external channels
  • Manage administrative processes including: expense reports, travel requests, collateral inventory and the like
  • Build excellent working relationships with a diverse set of internal constituents
  • Maintain and update program website and marketing materials as necessary
  • On-boarding and engagement with new program members
  • Manage program presence at key events, both Oracle and third party
  • Coordinate customer travel logistics — air travel, accommodations, ground transportation, etc
  • Assist with special projects as they arise
  • Travel possible
  • 6+ years minimum marketing programs experience
  • Community marketing or customer advocacy programs experience desirable
  • Strong interpersonal and analytical skills
  • Experience working with accounting and finance teams
  • Advanced skills in Excel and PowerPoint
  • Ability to problem solve and work independently in a fast paced environment, clear decision making skills
  • Bachelor’s degree in marketing, business, or finance preferred
  • Able to coordinate and manage relationship with internal Oracle teams and Oracle customers, partners, users
  • Social media marketing

Head of Marketing Operations Resume Examples & Samples

  • Define, maintain and refine scalable processes across Acxiom marketing teams for lead management, campaign execution, analytics, reporting, and other areas
  • Manage the company’s marketing automation platform and other software tools for marketing execution
  • Define, track and constantly optimize our lead scoring model
  • Define and refine lead nurturing streams, that ensure we send the right message to the right person at the right time, at scale
  • Work collaboratively with marketing, sales and sales operations to define lead flow and hand over processes
  • Define and regularly report on key marketing metrics to marketing and sales leadership
  • Drive marketing database strategy including analyzing gaps in our data, contact acquisition strategy, practices that ensure data quality and measuring database health
  • Work closely with the business systems and technical teams to evaluate and implement new technologies and add-on applications that improve and optimize marketing performance
  • Extensive hands on experience in marketing automation platforms (Marketo or Hubspot strongly preferred) and CRM systems such as SFDC
  • Strong analytical skills and ability to deal easily with numbers and analytic systems including Excel and BI systems
  • Ability to think strategically, but also have exceptional attention to detail in hands-on execution
  • Strong team player with ability to develop effective working relationships across organization: regional and global marketing teams, sales, sales operations, IT
  • Proven ability to lead marketing operations teams including hiring, mentoring, motivating and retaining talen

Marketing Operations Analyst Resume Examples & Samples

  • Bachelor’s Degree from an accredited university or college
  • Minimum of 3 years of experience in Product Marketing
  • Bachelor’s Degree in Engineering or Finance from an accredited university or college
  • Proficiency with data analysis and modeling tools (Tableau, Excel)
  • Strong analytical, critical thinking and process skills
  • Track record of effective project management
  • Master’s Degree in Business or Marketing Knowledge of marketing tools and techniques
  • FMP / ITLP / OMLP experience
  • Product Marketing experience, including: market / share trends analysis, product life-cycle analysis
  • Current knowledge of the Power industry
  • Team oriented- Strong collaboration and influencing skills
  • Marketing insight with the confidence to act and influence others

Product Marketing Operations Resume Examples & Samples

  • Partner with product management, creative services, web tools & technology and legal/compliance teams to create an effective and accurate product marketing literature experience
  • Ensure content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience
  • Manage the updating of quarterly materials including fact sheets, performance reports, presentations and other types of marketing collateral
  • Oversee and support monthly fund performance and analytics reports
  • Coordinate and distribute fund operational change communications
  • Manage and contribute to various strategic initiatives and automation projects
  • Assist in the maintenance of marketing literature and content on BlackRock web sites
  • BA/BS required
  • 5+ years of experience, preferably in the financial services industry
  • Advanced Microsoft Office skills (PowerPoint, Excel and Word)
  • Collaborative team-player with strong interpersonal and communication skills
  • Strong attention to detail with solid critical thinking, and problem solving capabilities

Marketing Operations & Analytics Manager Resume Examples & Samples

  • Use analytical expertise to draw robust conclusions and drive business change within marketing to ensure every dollar spent supports business goals and drives revenue
  • Work with the Marketing Planning and Program teams to provide business insights about our clients and their behaviours in order to inform short and long term strategies for maximising acquisition and retaining clients
  • Agree marketing KPIs and board-relevant metrics with Head of EMEA Marketing and produce this insight on a regular basis through dashboards for senior management reporting globally in BNYM IM and for our internal clients in the boutiques
  • Support end-to-end demand generation process and lead hand-off to Sales. Support overall plan to drive leads into business from design to execution to measurement. Prioritises top campaigns to hit lead flow requirements
  • Working closely with teams across IM EMEA Marketing, particularly planning, programs and digital, this role will gather and input into reporting and analysis requirements. You will brief in data requests and use your extensive knowledge of statistical and analytical methodologies to provide robust interpretations and recommendations around performance, behaviours and trends
  • Help shape IM EMEA’s future by managing and interpreting complex data sets to identify learnings, gaps and trends that you translate into meaningful insights and recommendations that will influence the effectiveness of IM EMEA Marketing overall
  • Work collaboratively with the global data analytics team and marketing operations teams to ensure constant learning and consistency in how we improve marketing effectiveness globally
  • Work with the Head of EMEA Marketing and the senior leadership team in EMEA to raise the profile of marketing and demonstrate its value to the business
  • LI-SD1
  • Proven experience both of managing analysis projects and delivering analysis yourself on marketing performance, and customer and behavioural data
  • Must be comfortable working with qualitative as well as quantitative data although your main strengths will lie in quantitative analysis if not in your immediate role – statistics and analysis should be present in your background
  • A strong communicator, comfortable working with diverse and senior audiences, translating complex data sets and statistical findings into meaningful, digestible insights and stories for colleagues to apply in their own areas of work
  • Must be curious about the world and dissatisfied with the status quo
  • Proven experience in creative thinking, identifying growth opportunities and making change happen
  • Keen to learn, develop the skills set and take on new challenges with no obvious answer
  • Strong influencing skills and ability to challenge what's possible in the asset management marketing team
  • Graduate calibre preferred
  • Good knowledge in MS Word, Excel

Marketing Operations Senior Analyst Resume Examples & Samples

  • Executing email marketing campaigns using Exact Target (Salesforce Marketing Cloud)
  • Defining and selecting required vendors within RFP process, and writing RFI/RFQ/RFP content
  • Performing list pulls and database queries

Global Marketing Operations Change Enablement Analyst Resume Examples & Samples

  • Support change management implementation plan and participate in the execution of the strategy for transformational strategic initiatives (stakeholder engagement, employee engagement, communication and leadership alignment plans)
  • Maintain change management efforts such as stakeholder analysis and action plans against identified gaps
  • Support in the development of communications and effective materials leveraging diverse vehicles and channels
  • Support in the development of program communications, training documentation and iterated Change Plans based on stakeholder feedback and adapting change impacts
  • Collaborate with key stakeholders within impacted lines of business to encourage information sharing (top-down) and feedback (bottom-up)
  • Participate in the development of a future state GMO Operating model by planning workshops on scope, vision, leadership alignment and stakeholder needs
  • Perform change risk analysis, mitigation planning and deliverable execution
  • Assess change impact and organization readiness
  • Minimum of 2-3 years of relevant professional experience
  • Minimum of 2-5 years relevant change management experience in an industry or consulting team-oriented environment in corporate operations, management and/or human resources-related fields
  • Demonstrated effectiveness in solving problems across businesses, functions, and geographies
  • A successful track record in supporting change management on a large-scale basis
  • Exceptionally strong strategic thinking and planning skills, balanced with proven track record of delivering tangible results in complex, global, and matrix work environment
  • Demonstrated consulting and project management skills and experiences
  • Experience with large-scale organizational change effort
  • Experience and knowledge of varied change management principles and methodologies (example: Prosci, Conner Partners, Kotter, Blanchard)
  • Strong Powerpoint and/or Excel skills
  • Experience working or implementing large initiatives in non-US markets a plus
  • Able to work effectively at all levels in an organization
  • Creative problem solving and root cause identification skills
  • Strong analytic abilities
  • Must be a team player and able to work with and through others

Marketing Operations Analyst Campaign Management Team Resume Examples & Samples

  • Support day to day campaign set-up process, working directly with the off-shore team and partnering with various teams across Marketing Services and Marketing
  • Ensure that the off-shore team is progressing with all tasks and timelines per schedule with proactive checks
  • Perform quality checks to ensure accurate set-ups by the off-shore team and that meet all control & compliance needs
  • Support preparation of updates to leaders, both within Marketing Services and the broader Marketing organization
  • Self-starter with a natural curiosity to understand how things work
  • Technical operations process review and execution experience
  • Marketing operations handling experience will be a plus
  • Strong analytical skills and technical aptitude with proven ability to drive results
  • Knowledge of various systems used in the US campaign execution systems/processes will be a plus
  • Ability to work independently and manage tight timeliness
  • Ability to work effectively in a matrix organization
  • Ability to think creatively and problem solve, have a "can do" attitude
  • Proven ability to collaborate well and interact professionally with various Marketing teams and Partners
  • Familiarity with campaign execution systems and processes preferred

Director of Loyalty Marketing Operations Resume Examples & Samples

  • Responsible for operational excellence of the M life Rewards program
  • Work closely with property M life Experience Managers to ensure consistent execution, benefit delivery, standardized processes, member issue resolution, and effective two-way communications between properties and Loyalty Marketing
  • Work closely with Member Services team to ensure high-quality responses to member communications and member issue resolution
  • Integrate loyalty programs for MGM Resorts International properties worldwide, including domestic and international expansion opportunities
  • Ensure issues related to the loyalty program are tracked and prioritized and follow through to resolution
  • Collaborate with property and corporate teams to execute annual Holiday Gift Shoppe program
  • Collaborate with Information Technology to track, prioritize, and resolve system issues, and lead business readiness activities related to loyalty system upgrades
  • Collaborate with MGM University on M life Rewards program training and education
  • Evaluate programs on an ongoing basis by interpreting data, identifying trends, and making actionable recommendations for continual improvement
  • Research and recommend future program developments
  • Develop strategies for acquisition of new members and engagement of current members
  • Work closely with property, corporate, and partner contacts to ensure deadlines are met
  • Oversee creation of project plans and manage the implementation of select departmental initiatives
  • Manage Human Resources responsibilities for the specifically assigned areas; creates and maintains a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and employee satisfaction ensuring quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
  • Bachelors degree, preferably in Hotel Administration, Marketing, or related field or equivalent experience
  • At least 7 years of experience in a management position in one of the following fields: loyalty marketing, gaming industry, marketing, hospitality, or related field
  • Proven ability to translate overall organizational objectives, research insights and other relevant data into marketing plans and strategies
  • Have interpersonal skills to deal effectively with all business contacts
  • Worked varied shifts, including weekends and holidays
  • Proficiency in Microsoft Office programs including Outlook, Word, Excel, and PowerPoint

Marketing Operations Production Associate Resume Examples & Samples

  • Organizational and communication skills required. Must like working in teams and be a team player
  • Problem solving and self-motivational skills with strong attention to detail
  • Apply quality assurance tools and techniques
  • Follow department quality guidelines to ensure work meets quality standards
  • Communicate issues with department supervisors before expense overruns are incurred
  • Check materials for quality and quantity prior to production; report text problems, bad pagination, poor output quality, improper binding or finishing
  • Obtain required approvals, ensure documents and samples are complete before transferring to next production stage apply understanding of weights and measurements; job interpretation, utilize current industry techniques to produce and deliver standard to complex work on digital and finishing equipment
  • Utilize department systems and processes, including hard copy, data entry and record management; report accurate job tracking information including status, production hours and material usage to facilitate job costing
  • Process parcels through the appropriate shipping module; make proper decisions for package destinations concerning service level, pricing and carrier used; coordinate vendor shipments, perform accurate inventory counts; tracing of parcels through the appropriate shipping modules
  • Generate department reports; ensure 100% accurate fulfillment of all archive literature requests
  • Make recommendations to improve production efficiency and effectiveness
  • Work with supervisors to learn new techniques and equipment, complete training exercises, attend classes, receive and provide on job training
  • Demonstrate a high-degree of professionalism while interacting with a diverse group of people. Prioritize projects on an ongoing basis to meet changing deadlines. Manage change effectively. Industry software experience and a strong knowledge of printing industry/process
  • A high school education or equivalent training
  • 2 - 5 years of work experience in a Production, Customer Service, and/or Marketing environment
  • A valid California Driver’s License and clean DMV record
  • Ability to maintain a professional image
  • Ability to lift 35-40 lbs; in addition, the ability to lift, carry, push, or pull heavy objects as assigned by position
  • Solid MS office skills: Word, Excel: Forms, Formulas, Functions
  • Knowledge of FileMaker Pro
  • Working knowledge of generally accepted office procedures, practices and equipment (printers and copiers)
  • Ability to interact with senior management on a regular basis
  • Provide guidance and training to entry-level support members
  • The ability to always remain flexible in roles by assisting in other functions when assigned area is not busy

Marketing Operations Assistant Manager Resume Examples & Samples

  • 3-4 years’ experience in project management, preferably in Marketing Ops
  • Familiar with components of marketing program, especially the requirements of selling through department stores and specialty multi
  • Familiar with excel
  • Analytical capability
  • Able to coordinate across roles and functions effectively
  • Self-starter and ability to work independently

Marketing Operations Analyst Resume Examples & Samples

  • Build and manage demand generation engine using CRM and marketing automation tools to drive continuous feed of leads to the business. Responsibilities include
  • Ability to prioritize multiple projects and tasks on tight timelines is required; efficient time management
  • Proactive recommendations on opportunities to increase marketing efficiency and scale on all of the above
  • Report consistently on progress, results and adjustments
  • Bachelor’s Degree required, preferably in Marketing or Statistics
  • 2-5 years demand generation, marketing automation, marketing communications, lead qualification skills, marketing operations
  • Proven aptitude for the Marketing function, along with track record for driving improvement
  • Excellent written and oral communications skills
  • Customer relationship and/or customer marketing experience
  • Analytics skillset is strongly desired; use of Marketo RCE, Excel, and BI Tools

Marketing Operations Lead Resume Examples & Samples

  • Internal Marketing Champion – to Bids and Sales Organizations
  • Business Degree is required with minimum 5-8+ years marketing experience or Master’s degree with 4+years marketing experience
  • Be very organized with the ability to multi-task and manage several projects in parallel
  • Have a good balance of both analytical and creative thinking
  • Must be able to set priorities, manage and coordinate multiple concurrent tasks and deliver on time
  • The role will require travel for approximately 15 – 20% of the Marketing Operations Manager

Omnichannel Marketing Operations Group Manager Resume Examples & Samples

  • Strategic responsibility for managing NA Branded Cards direct and digital marketing deployment lifecycle - including budgeting, project coordination and planning for future capability needs
  • Integrating direct and digital marketing channel strategies into an omnichannel business strategy
  • Setting standards for the ideation, development, execution, and optimization of omnichannel marketing campaigns designed to drive new account growth & profitability
  • Conducting advanced campaign development, analysis, and insight to enable the creation and execution of actions that drive increased revenues and margins for the business
  • Identifying target audiences and offer strategies by working cross-functionally with other teams to gather insights which will generate buy-in for targeting decisions and improve targeting efforts
  • Ensuring all campaigns are set up and executed according to appropriate specifications and rules
  • Analyzing, reporting, preparing dashboards and providing meaningful insights on various aspects of the marketing functions
  • Driving flexibility and creativity in marketing processes to enable more effective execution
  • Monitoring and optimizing major contracts with marketing vendors and managing associated spend
  • Prioritize, negotiate and remove blockers to orchestrate successful launch or optimization cycle
  • Building and leading a high performing team
  • Extremely versed at communicating to executive management on a regular basis
  • Bachelors degree required; Masters degree preferred
  • Minimum of 10 years experience in designing, planning, developing and executing a variety of digital and direct marketing tactics using CRM and DMP platforms
  • Capable of leading strategic and technical staff to design, extract and syndicate optimal targeted audiences for direct marketing (mail, email) and digital (onsite, display, television, search and social) campaigns
  • Ability to set forecasted goals, develop a strategy to achieve those goals, and be accountable for the outcome
  • Must have a strong focus on data driven marketing tactics and decision making
  • Must have experience with marketing tools and technology and demonstrate the right balance between technical/analytical aptitude and marketing strategy and execution
  • Skill to identify business opportunities and provide actionable insights to support the business
  • A dreamer, a disrupter that is able to envision things in non-traditional ways; to see and solve problems no one else may know exists by new, unique, or different means
  • Extensive planning skills with the ability to organize thematic work areas in great detail with long term vision and iterative execution
  • Highly motivated, detail-oriented, organized and deadline-focused with a gift to thrive in a fluid and demanding environment in which they will be comfortably uncomfortable
  • Excellent organizational, leadership and interpersonal skills; capable of interfacing well and driving collaboration across multiple cross organizational constituents

Marketing Operations Analyst Resume Examples & Samples

  • Partner with global marketers, analysts, and developers to translate campaign strategies into workflows and project plans. Coordinate the implementation of each campaign components to ensure on-time and high quality delivery
  • Identify best practices and leverage technologies to improve prospect experience, lead funnel conversions and campaign ROI
  • Drive lead data quality improvement through on-going process enhancement and automation. Coordinate email and landing page QA process. Investigate issues related to lead capture, cleansing, assignment, and attribution
  • Capture and document business requirements for system enhancements from global marketing team. Collaborate with IT and or outside vendors to brainstorm and evaluate solutions that meet current and future business objectives
  • Provide ongoing system support for content management, web analytics, email marketing, project tracking and other tools; conduct trainings and provide ad hoc support to global marketers
  • Help the design and execution of A/B and multi-variate testing; synthesize and communicate insights / recommendations
  • 3-5 years of experience as a Business Analyst, Project Manager or Campaign Manager in marketing / lead generation
  • Hands on experience with web analytics, digital content management and marketing automation tools required; power user of Excel; experience with SQL and scripting languages preferred
  • Project management experience with working knowledge of waterfall and agile methodologies, and expert in creating business requirements documents and process workflow diagrams
  • Demonstrated leadership and self-direction, capacity for learning new systems and skills quickly, and willingness to share knowledge and teach others
  • A Bachelor’s degree in Computer Science, Operational Research, Economics, Marketing, or equivalent combination of education/experience

Marketing Operations & Campaigns Specialist Resume Examples & Samples

  • Competitive salary with bonus opportunities
  • Work with great team
  • Generous benefits package including Pension, Childcare Vouchers and Comprehensive Medical Insurance

Marketing Operations Supervising Associate Resume Examples & Samples

  • Sector Metrics – Collect, organize, and analyze all relevant Parthenon-EY sector data including the pipeline of potential engagements, committed revenue, and engagement and sector margin
  • BA/BS from a premier university
  • 5+ years of relevant work experience in a professional services environment
  • Experience with developing and driving marketing, account planning, and business development initiatives
  • Highly organized with strong attention to detail
  • Self-starter, demonstrates initiative and ownership to ensure the broader success of the team
  • Strategic and analytical thinker with a passion for developing people and processes
  • Exceptional interpersonal and communication skills in a wide range of formal and informal settings
  • Advanced skills with Microsoft Powerpoint, Word, Excel, and Outlook
  • Desire to lead, contribute, and succeed in a fun, exciting, and fast-paced environment

Director of Marketing Operations Resume Examples & Samples

  • Lead large, complex enterprise programs to achieve key business, consumer and technology objectives
  • Collaborate & direct cross-functional and / or cross-segment teams
  • Influence senior leadership to adopt new ideas, products, and / or approaches
  • Responsible for overall coordination, status reporting and stability of program work efforts
  • Deliver programs on time, within budget, and to the stated deliverables through the use of structured program / project management processes
  • Responsible for assembling all planning, directing and monitoring work efforts on a daily basis, identifying resource needs, performing quality reviews, and escalating issues appropriately
  • Responsible for tracking key program deliverables and adjusting project plans and/or resources to meet the needs of the customers
  • Coordinates communication with all areas of the enterprise that impacts scope, budget, risk, and resources of the work effort being managed
  • 9 + years Program & Project Management experience, process improvement or portfolio management in a large matrix / enterprise environment (preferably in healthcare or related industry)
  • 9+ year’s proficiency in Microsoft office suite including MS Project, Word, Excel, Outlook and PowerPoint
  • 9+ years’ experience demonstrating organization skills
  • 9+ years’ experience influencing and collaborating with others
  • Budget tracking and complex cost benefit analysis $3-5M or more
  • Ability to build and manage relationships across a large enterprise
  • C-level interface and presentation skills
  • Project Management Office process implementation & re-engineering
  • Solid analytical, problem-solving and financial analysis skills
  • Infrastructure experience
  • Experience in providing consulting services
  • Bachelor’s degree in business administration, marketing or a similar field
  • Experience in a consumer focused organization
  • Excellent PowerPoint and presentation skills
  • Located in Minnetonka, MN

Manager, Direct Marketing Operations Resume Examples & Samples

  • Proof letter copy -- ensure that customer information, offer details and versions are accurate
  • Manage printed inventory for all package components -- forecast and track quantities. Update, proof and re-order materials
  • Track and manage costs -- direct mail, postage and fulfillment costs. Process invoices. Look for ways to save money
  • Keep historical records -- maintain lists of current/upcoming direct mail campaigns and print jobs
  • Knowledge of using variable copy, digital assets and data driven content in letters
  • Experience with using data driven content to expand from a few letter versions to numerous, more customized versions (dynamic content rules)
  • Knowledge of digital printing (Océ type presses), variable copy and digital assets
  • Usage of cloud based project management systems/software a plus
  • Solid communication skills -- both written and verbal

Head of AWS Marketing Operations Resume Examples & Samples

  • 1) 10 + years of strategic projects planning and execution
  • 2) Team leader and manager who has built and grown teams. He/she is a motivator and guides the team to succeed
  • 3) Experience driving projects at a very fast pace and dynamic environments
  • 4) Dive deep to get to the root cause of the problem and provide a solution quickly and convince leaders to take actions
  • 5) When needed push back to drive the right decision for the business
  • 6) Extremely reliable and can get things done
  • 1) MBA or a graduate degree in Engineering, Operations Management or Industrial Management
  • 2) Worked on global teams in large organizations
  • 3) Worked in extremely dynamic organizations

Ubereats Marketing Operations Assistant Resume Examples & Samples

  • Previous internships in a marketing-related field preferred
  • The details matter to you. You understand the nuanced implications—sounds, connotations, tone, cadence—of synonyms and syntax, and your itch for elegant language pushes you to polish every line until it shines
  • You iterate quickly and don’t miss deadlines. You know how to move at supersonic speed without compromising quality. You do whatever it takes to keep projects on track while keeping messaging on target
  • Experience working with marketing-related software preferred (Hootsuite, Tweetdeck, Salesforce)
  • You're a self-starter. You don't need someone telling you what to do on a daily basis. You wake up and have a plan of attack
  • You are comfortable wearing many hats
  • You understand Uber’s vision and are passionate about sharing the story and products with others
  • You are self driven, organized, and reliable

Account Executive, Marketing Operations Resume Examples & Samples

  • 2-3 years of agency account management experience preferred but not required
  • Strategic mindset and analytical thinker
  • Proactive problem solving skills
  • The ability to work within a small team environment
  • Must be very detail oriented
  • Strong computer skills. In particular, must have competent knowledge of PowerPoint, Excel and Word
  • Quick and adaptive learner
  • Experience with Digital Asset Management Systems
  • Equal passion for flawless delivery and continuous optimization of content and contac
  • Willingness to embrace process and procedure to ensure compliance while demonstrating an agile mindset to successfully plan and lead executions
  • Strong presentation abilities
  • Passion for flawless execution
  • Ability to build relationships with ease
  • Excited by opportunities, possibilities and change
  • Ability to work independently & understand client priority/account goals
  • Thrives in a busy environment
  • Gets energized by a challenge

Marketing Operations & Analytics Manager Resume Examples & Samples

  • You will be our hands on, technical authority for marketing tagging. Implementing new tags to collect and report conversion and value from new marketing partners. Troubleshoot existing tagging to find source of errors, and working with technical teams (both internal and our partners’ technical teams) to complete fixes that are unable to be resolved directly within our tag management tool
  • Working with the Marketing Team, you will find opportunities for improvements to our partner marketing, including launching tools / methods to actively identify when tagging is not performing as expected
  • You will take responsibility for the technical implementation of Google Analytics for Hotwire. You will act as our in-house authority on this tool, ensuring data gathered is accurate
  • Devise a process and standards for data sharing. Build and maintain documentation and process guides, provide training to embed standard methodology throughout the business
  • Provide support to partners and internal teams to resolve tracking problems to maintain high quality data collection and reporting
  • Maintains professional and technical knowledge; reviewing professional publications; establishing personal networks; bench-marking state-of-the-art practices; participating in professional societies
  • High confidence with understanding code, JavaScript and html. Hands on experience with tracking technologies, e.g. Google Tag Manager, Tealium, Tune, and Google Analytics
  • Ability to communicate effectively with both technical and non-technical groups
  • Bachelors degree in science subject
  • At least one year in a technical environment in a similar role
  • Google Analytics or similar qualification highly desirable

Marketing Operations Senior Specialist Resume Examples & Samples

  • Partnering with business stake holders, internal IT and external software development teams to plan, track and execute key web related projects while focus on building the right digital experience for the target audience
  • Performing program analysis, manage risk, identify and influence necessary course corrections, creatively solve problems, and communicate program status and activities across multiple levels of management
  • Continuously assessing and improving the processes that comprise the software development lifecycle and mentor/coach other members of the Program Management and Product Development Teams
  • Understand the various go-to-market engagement models SAP with a focus on Partner ecosystem
  • Identify business and operational needs and match them with capabilities found in the vast marketing technology landscape
  • Be the trusted advisor and partner to translate business objectives to technical specifications and support the development lifecycle through deployment
  • Ensure stakeholder and end-user satisfaction
  • Advise/Consult with partner business stakeholders and Marketers/Key Users on how technology works to meet business goals
  • Manages implementation process & supports user adoption with partner business stakeholders
  • Solution Expert: Understand how the product functions, features and roadmap for their capability
  • Anticipate dependencies on product/technology, process and data
  • Translate requirements to user stories for SAP IT and Standard product
  • Act as main point of contact for SAP IT
  • Empowered to make key decisions about development focus
  • Expert at prioritizing development focus to minimize dependency risks and maximize end user value
  • Able to define scope for minimum viable product and plan out incremental enhancements
  • Understands and leverages agile methodology
  • Communicates status of project to users and stakeholders
  • Work in a virtual team comprised of all regions and cross-regional teams
  • Held a similar product owner position at a large, enterprise company; documented ideas and proof of successful execution
  • Has understanding of Partner business models in the IT Industry
  • Cross functional skillset covering UX, technical, and business strategy
  • Agile / Scrum development background
  • Self-starter who is comfortable working in a fast-paced and multi-tasking environment
  • Team player who can integrate different positions when defining and implementing solutions
  • Ability to communicate and collaborate effectively across multiple levels of management
  • Quick learning capabilities
  • Excellent command of the English language, both written and spoken
  • Results oriented leader that possesses a strong ability to influence and to drive topics
  • Minimum 5+ years of marketing or IT experience
  • Leadership in a marketing or IT function, preferably in a global organization
  • Project leadership (large-scale projects)
  • Bachelor's degree or equivalent experience required
  • MBA/Master's degree or equivalent experience preferred

Marketing Operations Analyst Resume Examples & Samples

  • Run and adapt sql code to implement loyalty initiatives by pairing relevant offers to customers
  • Maintain data structures that ensure accurate deployment of strategic offers to individual customers via personalized email, mobile app, website and text push
  • Ideate, build & integrate metrics - regarding a customer’s segmentation, behavior & attitudes - into new or current process, accounting for scalability and efficiency
  • Implement controlled experiments (test and learn!) to show value of new or modified strategies
  • 1-3 years of experience working with large sets of data
  • Bachelor’s degree from an accredited university in Mathematics, Statistics, Computer Science or honor level natural science, economics or business with experience in data management and analysis
  • Proficiency with SQL/Hive/Impala including ability to code original ad hoc queries
  • Demonstrable initiative & persistence in the realm of innovation and process improvement
  • Additional technical and programming skills would equate to rapid growth opportunities (UNIX scripting, Python, R)

Marketing Operations Analyst Resume Examples & Samples

  • Conduct Marcom audits and manage general mailbox. All Marcom placement reviews funneled through the Marcom Mailbox must be assigned and worked within SLA
  • Assist in site scrub audits, according to internal controls requirements
  • Perform weekly TeaLeaf audits of full online shopping experience and capturing screenshots of specific disclosures
  • Conduct routine Marcom audits to ensure 100% compliance with regulations and ensure Marcom is created with no errors. Perform production audits when promotions are launched
  • Assist with weekly Electronics and Accessories Stock Keeping unit maintenance, additions, audits, updates, according to requirements
  • Work with brand managers, Legal and Compliance teams to ensure that DFS Marcom is fully approved by the business and then activated in a consistent, timely, and accurate manner
  • Continuously improve Marketing processes focusing on quality and efficiency and support and lend subject matter expertise to ongoing projects

Marketing Operations Intern Resume Examples & Samples

  • Competency with Windows7 and Microsoft Office 2010
  • Resourceful self-starter with a strong sense of urgency
  • Strong analytical and statistical skills
  • Understanding of processes and a desire to improve them
  • Strong professionalism and customer service skills
  • Excellent analytical and troubleshooting skills

Marketing Operations Article Master Data Specialist Resume Examples & Samples

  • Be the expert on product related systems (RMA, SIS) as well as ERP systems (adiRace & SAP)
  • Responsible for Article Master Data seasonal/daily maintenance. (RMA-SIS-SAP)
  • Run weekly cross checks to ensure data accuracy
  • Support LAM BU’s during Ranging process
  • Support the Range segmentation exception process
  • Ensure an efficient RMA data transfer to SAP
  • Support local price list definition and maintenance
  • Ensure OTIF Compliance of Regional AMD Marketing Calendar & Processes
  • Support the MOPS Team with internal/regional meeting/event preparation
  • Strong Planning and Organizational skills
  • University Degree in I/T, Engineering or Marketing
  • Minimum of 2 years of experience in relevant fields
  • Strong Customer Focus in providing quality service and support
  • Experience in database management and in the sports/fashion industry ideal

Digital Marketing Operations & Campaign Management Resume Examples & Samples

  • Work with project teams of Accenture and client team members
  • Capture issues and desired outcomes through meetings, facilitated workshops, external research and analysis of client data
  • Develop solution options and solution assessment criteria
  • Support the development of solution recommendations to client leadership
  • Create solution recommendation roadmaps with supporting business cases
  • 2+ years of experience developing integrated online marketing plans
  • B2C or B2B marketing in retail, ecommerce, consumer packaged goods
  • 1 or more years in project management
  • 2 or more years experience working with a CRM tool (i.e. Aprimo, Unica, Oracle CRM, SAP CRM, etc.)
  • Experience developing and executing campaigns from concept through tactical execution
  • Digital marketing-channel marketing (email, display, SEO, social or telemarketing)
  • Understanding of leading practice marketing automation vendors, such as: Aprimo, Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing
  • Experience or familiar with HTML, CSS and Javascript
  • Graduate degree with focus on business, marketing and/or technology
  • 6 months or more experience in consulting or process/organizational solution development in a business environment

Marketing Operations Senior Manager Resume Examples & Samples

  • 5+ years experience in marketing operations
  • Experience directly managing a team
  • 2+ years working in within a marketing organization with proven proficiency in

Digital Marketing Operations & Campaign Management Resume Examples & Samples

  • Travel: Required
  • Minimum 2 or more years of experience working in a marketing area with experience in: Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, Marketing Operations, Marketing Planning & Financial Management, Marketing Processes and Organization design, Marketing Resource Management, Marketing technology implementations (customer databases, package software, reporting and analytics)
  • 1 or more years of experience in consulting or process/organizational solution development in a business environment
  • Bachelor’s Degree required with preferred concentrations in Economics, Mathematics, Statistics, Marketing, Systems Engineering, Industrial Engineering, Management Information Systems or Operations Analysis
  • 2 years experience in consulting or process/organizational solution development in a business environment
  • Technology experience/awareness with Unica, SAS, Aprimo, e.Piphany, Chordiant/Pega, ExactTarget, Eloqua or Marketo

Placement Marketing Operations Resume Examples & Samples

  • Supporting the preparation and implementation of trade exhibitions and events by working with suppliers on booth design and build, graphic design and brand image, press events, literature, merchandise, uniforms, logistics etc
  • Producing marketing collateral for all products and market segments
  • Improving and maintaining Cummins social media presence in the region
  • Looking after the process of managing customer enquiries received from advertising and trade shows
  • Execute and document post-event reviews to identify process improvement opportunities moving forward
  • Manage the promotional merchandise programme
  • Assist with developing and sending out external communications
  • Assist with customer visit days and ad hoc events
  • Support internal teams such as Community Action Committee, Diversity etc
  • Excellent computer skills – including Excel and PowerPoint
  • Keen eye for detail
  • Good team working skills
  • Flexible and proactive attitude with a desire to learn and take on responsibility

Marketing Operations Lead Resume Examples & Samples

  • Leading dedicated team of specialists in their day to day responsibilities to meet client expectations as well as take care of team mates’ career progression
  • Establish and develop long lasting relationship with client offering the range of services to address his changing business needs
  • Playing the role of single point of contact for shaping and deploying service scope locally and regionally, potential risk management and issue resolutions applicable to dedicated services
  • Acting as business advisor for the digital and integrated marketing solutions
  • Ensuring operational support for dedicated marketing program focusing on high quality and timely deliverables realization in context of
  • Minimum 3-4 years of working experience with client facing role dedicated to digital / integrated marketing concepts in context of tailoring the client solutions and deploying them as part of service catalogue
  • Experience in work in multinational environment and management of remote teams
  • Experience in building long lasting relationship with internal / external stake-holders across the organization levels
  • Fluency in English is a must while knowledge of additional European language will be an important asset
  • Out of box thinking and ‘can do attitude&#8217
  • Strong expertise in effective change management and solution orientation in quickly changing environment

Marketing Operations Analyst Resume Examples & Samples

  • Build tools and processes to support Integrated Marketing Managers in developing, implementing and measuring integrated marketing campaigns
  • Position works closely with the solutions marketing and field marketing teams to understand solution priorities and create the integrated plans to support goals, defining the optimal channel mix to support product launches and campaigns
  • Collaborate with central services – corporate communications, social media, media relations, events to link tools that will help minimize duplication in executing marketing programs
  • Research industry trends / tools, social media/engagement tools and offer recommendations to streamline processes and leverage tools the teams need to help simplify and use them within targeted campaigns. They utilize public relations, advertising, brand management and design together to form a cohesive marketing communications campaign. This role will build processes and tools to give visibility to all of the individual channels and tactics leveraged in a given campaign
  • Create tools and systems to support demand generation programs
  • Train and support regional/field marketers, solutions, and integrated marketers to ensure ease of use and troubleshoot problems adoption of system and tools
  • Build global calendar of all Marketing activities by campaign, solution, region and other needed segments to provide full awareness of upcoming priorities and collaboration for localization
  • Draft Reporting across all of the tactics at the campaign and quarterly level in conjunction with Marketing Metrics Manager criteria and needs for quarterly Marketing Review
  • Develops reporting and tracking system for large-scale trade events
  • In partnership with corporate communications, develops and delivers content to internal audiences
  • Bachelor’s Degree in Marketing or advanced technical degree
  • Advanced Quickbase and other technical tools experience
  • Available to work across multiple time zones to support our Global team
  • Strong communication, creative thinking and presentation skills
  • Ability to develop relationships across marketing and internal partners

Marketing Operations Lead DE Resume Examples & Samples

  • Translate the TER crop plans into effective one-year crop campaign/action plans in close collaboration with the TER Product Managers and Sales & Tech. Crop Advisors
  • Deliver the campaigns
  • Marketing or business university degree
  • 5+ years in marketing, advertising or sales
  • 2+ years of Vegetables Seeds or other seeds business (sales and/or marketing) experience
  • Knowledge of the Vegetables Seeds market and customer needs
  • Very good communication and presentation skills
  • Good English language proficiency and native German

Marketing Operations Analyst Resume Examples & Samples

  • 3-5 years’ of overall experience related to marketing operations
  • 3-5 years’ experience in demand generation, lead nurturing and drip campaigns
  • 3-5 years’ experience in marketing automation platforms
  • Proficient in marketing automation systems (e.g. – Eloqua, Marketo, etc.) and integrating those systems with other technologies (e.g. –, webinar providers, etc.)
  • Strong analytical skills (including mastery of Microsoft Excel), experience with reporting and data analysis
  • Technically capable, excellent communicator and a desire to improve process
  • Demonstrated ability to manage multiple projects and priorities with competing deadlines
  • Comfortable working in a high growth environment as part of a team and as an individual contributor
  • Organized, methodical, proactive and analytical professional who is comfortable in a high demand, geographically-disbursed team environment
  • Self-motivated, high energy and results-oriented with excellent communication skills, who “owns” and takes great pride in every aspect of their work
  • Hands-on experience with automated marketing campaigns – involved from conception through execution

Marketing Operations Head Resume Examples & Samples

  • Lead further development of the customer insights, development and execution of the Customer Engagement Strategies and consistent approach across multiple touchpoints
  • Provide overall leadership in planning, execution and measuring effectiveness of the Marketing Operations
  • Drive development and implementation of the new Marketing technologies and processes
  • Ensure adherence to Syngenta Marketing & Brand strandards
  • General Management of the Marketing Services team
  • Customer insights, Customer Engagement Strategies, Touchpoints
  • 1 Work with the team to establish consistent generation of the customer related data on regular basis from multiple sources of information (Market Research, Database Analytics, Interaction during the direct communications and events, digital touchpoings and other sources)
  • 2 Drive development of the analytical capability to generate actionable Customer Insights for Segmentation, Targeting and Offer development
  • 3 Drive develoment of Customer Engagement Strategies for the various grower segments with the same standars exploring potential syngergies and new ways of working
  • 4 Work with the regions to adopt and effectively implement CES reflecting on Regional GTM and level of capabilities
  • 5 Drive consistent approach across multiple touchpoints with clear recognition of the their purposes and effectives to ensure effective resources allocation and systematic approach
  • Operations delivery
  • 1 Lead planning of the operational calendar lined up with agricultural practices and demand gegeration activities by FF
  • 2 Establish and ensure regular controlling and reporting on timely marketing activities delivery within the operational calendar
  • 3 Analyse productivity challenges and suggest the solutions on how to manage resouces effectively and yet deliver on objectives
  • 4 Enshure operational execellence and continuous improvement processes to help Marketing Team to excell
  • Marketing technologies
  • 1 Lead assessment of the relevant marketing methodologies and technologies define how those technologies can support Marketing capabilities development
  • 2 Drive implementation of the new Marketing technologies into Marketing activities and demand generation cycle (e.g. Marketing Automation, Digital Touchpoints, Segmentation and etc.)
  • 3 Drive effective change management process to ensure consistent application of the new technologies across the organization
  • 4 Provide overall direction and leadership for the development of KPI’s for marketing tactics and manage the annual review
  • Brand & Marketing standards
  • 1 Together with the team ensure application of Syngenta Brand standarts to all types of communications to support and futher develop brand image
  • 2 Drive development the format of customer events to strengthen Syngenta experience
  • 3 Champion application of Syngenta MaSE standards into Customer Engagement Strategies, Branding and Communications development
  • 4 Manage the overall working relationship with external vendors & contractors to ensure that work efforts are efficient and effective and aligned with business goals
  • Manage Marketing services team
  • 1 Overall accountability for the Marketing Operations budget
  • 2 Manage and lead department personnel by setting objectives, measuring, recognizing and rewarding performance, coaching and counseling, and recommending organizational changes to ensure highly effective and motivated employees
  • 3 Collaborate with Human Resources in the areas of recruiting, role profiles, performance management, salary management and employee development
  • 4 Cultivate healthy working relationships between the Marketing Operations Team and other marketing teams and commercial units
  • Minimum Bachelors degree in Agriculture, Business or Communications
  • Strong knowledge of customer relationship marketing, and marketing communications principles
  • Understanding of agriculture, marketplace dynamics, competitive environment and Syngenta customer needs
  • Minimum of 10 years of marketing and.or communications experience
  • Supervisory experience which includes recruiting, motivating and managing people
  • Ability to Influence others and manage and resolve conflict
  • Ability to translate business needs into content
  • Understanding of branding priniples
  • Strong understanding of budgets and finance
  • Relationship-focused. A history of having healthy working relationships with supervisors, colleagues and external suppliers and customers
  • Action-Oriented. Ability to recognize potential problems or new developments and take prompt remedial action where necessary to meet customer expectations and business requirements
  • Able to prioritize and delegate to a team while providing guidance and support
  • Focuses on Customers
  • Manages for Performance
  • Develops people, organization, and self
  • Leads change and holds ambiguity

Marketing Operations Lead-vegetables Seeds BU Resume Examples & Samples

  • Translate the crop plan into an annual plan for the CU with special focus on NPIs
  • Drive the execution of this plan in the CU
  • Advertisement & Promotion and web-site content
  • Competitor & market intelligence
  • CRM and market access
  • Translate the TER crop plans into effective one-year crop campaign/action plans in close collaboration with the TER Product Managers and Sales & Tech. Crop Advisors
  • Marketing or business university degree
  • Experienced in marketing, advertising or sales
  • Experience of Vegetables Seeds or other seeds business (sales and/or marketing) experience
  • Good English language proficiency
  • Focus on customers
  • Communicate with impact
  • Collaborate across boundaries
  • Build a culture of innovation
  • Understand customer needs
  • Understand market dynamics and competitive environment
  • Sound marketing knowledge & experience
  • Good crop and product knowledge
  • Develop/deliver innovative, customer-driven offers
  • Create strong, distinctive crop campaigns

Marketing Operations Analyst Resume Examples & Samples

  • Understand the challenges in balancing change management with day-to-day operational work
  • Build and maintain Marketo smart campaigns, reports, segmentation, list uploads, and lead scoring
  • Perform platform maintenance, troubleshooting and administration – keeping the file systems organized across the various business units
  • Develop, document, and enforce business rules, processes, programs, naming conventions, and procedures; assist in data stewardship efforts
  • Support the design, development and enhancement of data policy, standards, methodologies, tools/templates and architecture
  • Provide Data guidelines and support to the various global marketing teams
  • Responsible for analyzing, reporting, monitoring and managing the Marketing Automation (CRM) data quality
  • Create strong business processes driving better quality and educating stakeholders to support those processes
  • Coordinate with other system owners to solve complex business problems across marketing, sales, and support
  • Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

Marketing Operations Strategist Resume Examples & Samples

  • 5+ years experience in Program Management and/or agile practices
  • 3+ years experience with Analytics
  • 5+ years experience with business planning (strategic and operational)
  • Experience working in Agile Practices

Director of Marketing Operations Resume Examples & Samples

  • Implement and manage marketing systems and processes
  • Develop solutions for complex cross-departmental business requirements with efficient, automated systems
  • Develop and implement campaign attribution models, campaign efficiency/efficacy models and identify optimization opportunities
  • Implement processes around data hygiene, lead flow, segmentation, and data accuracy optimization of corporate marketing database
  • Develop and implement channel marketing solutions and maintain the partner portal
  • Develop dashboards and reports to measure all aspects of marketing activities including effectiveness and pipeline contribution

Marketing Operations Resume Examples & Samples

  • With direction from the Marketing Director, the individual in this role is the primary producer and overseer of the company marketing budget, including reporting to business unit leaders actuals vs. budget
  • Track all marketing expenses for the company using the department’s ad hoc tools and in collaboration with Finance
  • Manage the bank’s current market research efforts, including the relationships with Scantron and J.D. Power and Associates for Client Satisfaction. Work with the agency or other third party vendors as needed, on additional research initiatives from time to time
  • Work with agency of record to manage their dashboard reports to Banner and synthesize that data for senior leaders at Banner
  • Proactively identify new analytic techniques or tools to create new and better refined current information resources
  • Produce insightful reports for senior leaders that tell of our progress and from which recommendations for course corrections will flow
  • Manage additional ad hoc projects from start to finish. An example of such a project is managing a new branch opening or a relocation to ensure all marketing and communications related activities are accounted for and managed to ensure a successful opening and strong initial account growth achieved
  • Bachelor’s degree in Business Administration, Finance or Marketing strongly preferred
  • 7+ years experience in marketing or finance role, preferably with some experience in market research
  • Highly proficient with Microsoft Office suite. Excel expert, including pivot tables and scenario modeling
  • Ability to manage multiple projects, meet tight deadlines and build effective relationships
  • Occasionally may lift up to 25 pounds

Marketing Operations Analyst Resume Examples & Samples

  • Act as liaison between the company president and the Creative and Merchandising departments
  • Work with product managers and Creative to determine items for our 728-page catalog, including content, pricing and other marketing objectives
  • Stay informed on market and industry changes as it pertains to merchandising
  • Audit Merchandising department and its job functions and provide recommendations for improvements
  • Create reports to measure different metrics and recommend improvements

Director of Marketing Operations Resume Examples & Samples

  • Define, develop and deliver marketing measurement approach
  • Construct key marketing reporting mechanisms, including dashboards and reports
  • Ongoing analytics delivery to provide marketing and sales with insights for better decisionmaking
  • Marketing technology infrastructure ownership (project management and implementation, governance and roadmap development), including collaboration
  • Marketing process leadership, working in conjunction
  • Sales force automation (SFA)
  • Social media measurement/monitoring/community tools
  • Web analytics
  • Project/resource management tools (if not part of MRM)
  • Content management/Web content management/ asset management (if not part of MR
  • Stakeholder satisfaction with team's output
  • Completion of regular tasks on time/on budget (e.g. delivery of routine marketing reports/dashboards, completion of annual budget)
  • MBOs, including specific marketing operations team goals (e.g. selection and implementation of MAP, data quality objectives, percentage of marketing organization formally certified)
  • Business Casual office

Marketing Operations Resume Examples & Samples

  • Strategic problem solver with ability to work effectively in fast-paced environment; self-motivated and high degree of proactivity
  • 2+ direct hands on experience with Marketing Automation (Marketo) is required
  • Understanding of html, design elements, analytics/reporting, basic web design and how they can help achieve business objectives and improve membership engagement
  • Marketo Certified, strongly preferred
  • Sirius Decisions Demand Generation Certification, strongly preferred

Portfolio Marketing Operations Leader Resume Examples & Samples

  • Support executive lead blue-chip initiatives (15%). Assist marketing department VP in managing high-profile, executive-sponsored projects that strengthen our reputation and relationships with customers, influencers, and policy makers. This includes: building and participating in multiple advisory councils; leading enterprise-wide coalitions focused on the national opioid use crisis; joint thought leadership projects with OptumRx and OptumCare; and consumer-facing public service announcements and social-responsibility campaigns
  • Lead all conference, sponsorship and community affairs activity (50%). Support the business unit executive team, OBH consumer affairs, and Optum external communications (PR) team to identify, plan and manage brand-building activities surrounding: national observances, non-profit consumer advocacy and business groups, and high-profile industry-specific conferences and think tanks. This includes determining strategic objectives, shaping marketing messages, and ensuring logistic requirements are met
  • Take the lead on tracking and reporting on the department’s strategic progress against annual goals (25%). This includes working directly with the Marketing Leadership Office to ensure department KPI dashboards are maintained and our budget forecasts are documented and accurately reported to corporate finance
  • Collaborate with OBH Chief of Staff to expand the new online OBH Product and Marketing project HUB (10%). Work on this initiative includes building out “centers” where key business information can be accessed by anyone in the business unit and OBH portfolio marketing. This includes items like: our “source of truth” for business statistics, ROI, clinical proof-points, and industry data references; current marketing materials; marketing plans and budgets; quarterly updates / dashboards; event schedules; and more
  • 6 + years experience with marketing management and communications experience in a corporate environment
  • 4 + years experience health care industry experience, preferably in the managed care space with a national carrier; experience in the behavioral health market
  • Demonstrated project leadership experience working with senior-level business leaders and managing teams
  • Strong understanding of marketing and communications
  • People management experience
  • Marketing experience with in a matrix organization
  • Work independently with little guidance
  • Passionate and Mission driven
  • Master’s or MBA

Head of Marketing Operations Resume Examples & Samples

  • The formulation and execution of market leading marketing campaigns and activities delivered on time, within budget and aligned to business objectives
  • Development of improved processes, systems and ways of working to drive effectiveness and efficiency throughout the marketing department
  • Developing and implementing our product content strategy across EMEA including processes, ways of working and systems
  • Building a metrics driven approach and ROI based culture to optimise marketing effectiveness and increase efficiency
  • Utilising customer insight to aid effective decision making
  • Building and developing a best in industry marketing team

Analyst, N.A Regional Marketing Operations Resume Examples & Samples

  • Non-Working Media BME Requisitions - Deliver a fast and smooth process for Non-Working Media payments to creative agencies, utilizing knowledge of eMarketplace/Legacy Ariba/Aravo and Totality systems. Action & resolution to any roadblocks in the payment system. Alignment, compliance and delivery of the new eMarketplace PO process within the Non-Working Media role
  • Serve as resource leadership and subject matter expert in the Marketing PO process to the US Consumer Marketing organization. Best practices guidance in special situations
  • Conduct in-depth business analysis surrounding brand/industry trends, determine lessons learned and develop strategies to drive NA Consumer sales growth
  • Create and drive change implementation roadmaps for the NA region with clear milestones & local marketing outreach plan
  • Lead Cross-functional project teams which may include local Marketing, Global Marketing Services (GMS), Global Franchise Operations (GFO) Marketing, Sales, Finance, Procurement
  • Example of potential focus areas include: Production shoot optimization by leading a deep dive analysis of spend trends and transparency into spend habits, creating an aggregated non-working media specialty supplier model, supporting zero-based budget modeling, leading an in-depth analysis of and providing recommendations for a digital agency consolidation
  • A minimum of a Bachelor's degree is required
  • A minimum of 1-2 years of professional business experience in preferred
  • Consumer Packaged Goods and/or healthcare product marketing experience is preferred
  • Strong ROI focused business acumen and process optimization mindset, strong analytical and change management skills to provide solid business and process-focused conclusions and recommendations are required
  • Ability to motivate department and project team members, set achievable objectives, maintain a positive outlook, take responsibility, make decisions, and hold self and team members accountable
  • Travel up to 10% domestically and internationally is required.Product Management

Pitch Marketing & Operations Analyst Resume Examples & Samples

  • Procure to Pay (P2P) Support
  • Be Ariba and DCIW ninjas – serve as P2P process subject matter experts
  • Shepherd the Ariba purchase requisition / DO process on behalf of PC USA teams in a timely manner
  • Create accurate and complete purchase requisitions in Ariba on behalf of Requesters, working closely with procurement to ensure proper reflection in our systems
  • Work directly with 3rd Party vendors in any invoices / estimates that are non-compliant
  • Lead GR process for teams as invoices are received. Raise and resolve any invoice disputes in DCIW+

Digital Marketing Operations Expert Resume Examples & Samples

  • 7 to 12 years of experience executing and/or leading digital marketing programs for digital agencies or client marketing organizations, with a strong focus on customer acquisition, digital media, cross channel campaign management, personalization, data management, and digital analytics
  • Deep understanding of how to use digital marketing channels, techniques, and operating models (e.g., org, processes, capabilities, client/agency engagement)
  • Ability to plan, lead, and execute campaigns and programs across digital media (including programmatic), search, email, marketing automation, content marketing, personalization, social media, and mobile
  • Deep understanding of the digital marketing, advertising technology ecosystem, and the digital agency landscape
  • Experience with digital analytics techniques and technologies ( (e.g., Omniture, attribution platforms, marketing data marts) and using ad tech and marketing tech platforms ( (e.g., ad server, tag management, search bid management, DMP, DSP, web analytics, attribution, social media management)
  • Ability to think quickly and critically on a broad range of digital marketing topics across various verticals. Data-driven thinker
  • Excellent written and verbal communication skills; ability to communicate with senior marketing leaders and C-level executives
  • Professional attitude and service orientation; team player
  • Prior experience in management consulting a bonus

Digital Marketing Operations Expert Resume Examples & Samples

  • Bachelor’s degree, preferably in marketing; advanced degree preferred
  • 5 to 10 years’ experience executing and/or leading digital marketing programs for digital agencies or client marketing
  • Deep understanding of the digital marketing and advertising technology ecosystem
  • Experience using ad tech and marketing tech platforms (e.g., ad server, tag management, search bid management, DMP, DSP, web analytics, attribution, social media management)
  • Experience with digital analytics techniques and technologies (e.g., Omniture, attribution platforms, marketing data marts)
  • Understanding of the digital agency landscape
  • Ability to assess and optimize processes, standards, governance, marketing organization structure
  • Proven record of leadership in a work setting and/or through extracurricular activities
  • Ability to work collaboratively in a team environment
  • Ability to work effectively with people at all levels in an organization
  • Skills to communicate complex ideas effectively in English and local language(s)

Marketing Operations Analyst Resume Examples & Samples

  • Work with global Product Marketing team to manage and analyze leads resulting from campaigns and events. Enforce process consistency across the team
  • Develop reports and monitoring that enable us to clearly understand prospect engagement, track user paths, mitigate risk, and discover new campaign opportunities
  • Combine data across digital, social, and other inbound channels, analyze and interpret trends, and share actionable insights with the team
  • Create and maintain consistent campaign reporting and dashboards in Pardot, CRM, and Salesforce. Analyze and report on lead quality, conversion metrics, overall ROI, and other team KPIs. Regularly communicate results
  • Maintain data quality within marketing systems and databases
  • Provide day-to-day support of the execution of the marketing automation workflow for customer engagement and lead generation. Implement templates and automate campaign elements across marketing technologies
  • Be the team expert on marketing technologies and partner with IT to integrate and implement existing and new systems

Director of Marketing Operations Resume Examples & Samples

  • Assess and optimize the various assets within marketing and cross functional resources
  • Provide clear direction to department resources bringing role clarity and focus
  • Develop marketing team talent and build a strong team pride
  • Build a sales focused team culture. Align all department activities to sales outcomes
  • Develop a production type environment for multi-channel, high frequency marketing
  • Develop strong cross functional relationships and create a strong marketing team brand
  • Work cross functionally with stakeholders to develop execution strategies for demand generation, lead generation, sales prospecting tools and approaches, master data management and other marketing and sales operations aspects
  • Make visible the department's execution strategy, improvement plans, and performance against sales outcome's and anticipated ROIs
  • Work with external partners on an as needed basis, but execution focus should rely heavily on our deep investment in internal resources
  • Develop a brand adherence strategy
  • Experience developing high performing marketing operation teams and approaches in a low volume, consultative, B2B sales environment
  • Experience in multichannel marketing operations including

Marketing Operations Analyst Resume Examples & Samples

  • Develop and implement a formalized customer contact management program to support Kronos commitment to deliver a positive customer experience
  • Design and deploy a database and subscription management process that allows Kronos to store only contacts of value in Eloqua and Salesforce, work efficiently with list brokers and remain fully compliant with all opt-in/opt out email regulations
  • Present a monthly dashboard to measure customer segment behavior, demographic profiles, contact engagement and database composition to share with key stakeholders and provide actionable insights and opportunities from that data
  • Represent expertise to internal clients in the strategies, tactics, and day-to-day needs of customer marketing
  • Breakout projects into actionable tasks and communicate progress with the team and other stakeholders
  • Supervise and direct the work of vendor resources
  • Identify, document and drive business process improvement opportunities within Marketing operations
  • Support ongoing operations by working with end-users and vendors to understand and resolve system issues and optimally use system functionality
  • Bachelor's Degree in Marketing, Management Information Systems or a related field
  • 7+ years of experience in a Business Analyst role
  • 3+ Years of experience with…

Field Marketing Operations Resume Examples & Samples

  • Build reports and dashboards in and Microsoft Excel to provide visibility into marketing campaign results and measure campaign effectiveness, including marketing metrics, program KPIs, lead distribution, opportunity stages, pipeline contribution, and ROI
  • Analyze metrics and data sources from various systems such as and Marketo, and communicate successes or issues to stakeholders
  • Report out and consolidate campaign results, Demand Generation Funnel analysis, and KPIs against marketing goals each month as part of the monthly business review cycle, and identify trends, as well as identify key highlights or areas for concern
  • Build a reporting structure that will track lead flow and disposition against SLAs once passed to sales for follow-up and further qualification
  • Provide ad hoc reporting and analytical models in response to management requests and business needs
  • Work collaboratively with team members and the Global Field Marketing Operations team to help set reporting requirements based on a variety of aggressive goals
  • Build a tracking and reporting structure for managing the team’s yearly budget, including program allocations, forecasting, and actual spend as POs are committed and invoices are received
  • Periodically report out on the state of the team’s operational spend against forecast to ensure there are no overages or underspending on the year
  • Minimum of 3-5 years experience in a high-tech B2B marketing operations or business operations role
  • Strong understanding of the Demand Generation Funnel and its various stages (e.g. marketing inquiry, marketing qualified lead, sales accepted lead, sales qualified lead, sales opportunity, and pipeline)
  • Strong understanding of marketing data analytics principles and practices, and basic forecasting and tracking skills in Excel
  • Familiarity with B2B tech marketing/sales lead management processes and marketing automation scoring models
  • Track record of building reports and dashboards for tracking campaign results and the demand funnel using Marketo and
  • Must be comfortable building ad hoc reports and visualization dashboards within
  • Track record of developing and managing multiple programs simultaneously
  • Knowledge of marketing budget and financial accrual process for budget forecasting and tracking
  • Proficient in Microsoft Excel (including Pivot Tables and vLookups) and Power Point
  • Very strong analytical, critical thinking and metrics based reporting skills
  • Outstanding communication skills – written and verbal
  • Not afraid to try new things – driven to constantly improve results
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve
  • A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – field marketing, global field marketing operations, marketing automation, and global marketing teams

Director of Marketing Operations Resume Examples & Samples

  • Manage Demand generation strategy and execution across a variety of print, digital and phone channels to acquire, qualify, distribute, nurture and analyze inbound marketing and sales leads to align with revenue and profitability targets
  • Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including channel metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
  • Drive a culture of rapid test and learn to discover new and innovative ways to scale revenue and improve ROI
  • Lead technical aspects of marketing and sales system integrations including CRM, internal databases and external data providers
  • Be the in-house expert on marketing data analytics; coach and mentor team members on data-driven marketing methods and reporting frameworks
  • Network outside the company to benchmark our operations and ensure best-in-class practices
  • 10+ years of progressive career experience and leadership in marketing operations, demand generation, customer acquisition, or analytics / BI
  • Ability to effectively collaborate and build consensus with cross-functional peers in marketing, product management, ecommerce, sales and customer service
  • Ability to work well under pressure and at a rapid pace
  • Expert in CRM, Marketing Automation, Google Analytics

Marketing & Operations Assistant Resume Examples & Samples

  • The role of a Marketing and Operations Assistant is to support the RF Marketing and Operations teams through assigned tasks and responsibilities. The successful candidate will have excellent communication skills, will be proficient with Microsoft Office and have the ability to quickly learn internal NXP systems
  • Bachelors degree in marketing or related field required
  • 0-2 years experience
  • Relative experience working in high-technology, specifically semiconductors a strong plus

Marketing Operations Analyst Resume Examples & Samples

  • Partner in the development and implementation of business strategies that align all current and future marketing efforts with long-term business outcomes
  • Deploy data-driven relationship management strategies and handle ongoing improvements to the environment that are in line with business development efforts
  • Facilitate development of relationship management campaigns that leverage technology and sales tactics to improve the firm’s ability to convert current and net new contacts into informed advocates for Houlihan Lokey
  • Track the execution, success and challenges of relationship management strategies specific to business lines and/or industry segments
  • Build and implement tracking techniques to assess short and long-term KPIs for various strategic initiatives between Marketing and the business units
  • Consistent interaction across business units will be a core requirement
  • 3-5 years of working in a business development or sales and product analytics role; financial services experience preferred (investment banking sector a plus)
  • Working knowledge of end-to-end sales process
  • CRM software experience required; preferably
  • Experience working in B2B in highly considered purchases
  • Strong understanding of modern business development strategies and tactics
  • A deep familiarity with and its role within business development organizations
  • Strong problem solving skills and an ability to think strategically
  • Excellent interpersonal skills and the ability to interact with all levels of management
  • Ability to manage multiple projects with varying priority at one time –to deliver results on time
  • Self-motivated and results-oriented with an ability to lead projects and interact with multiple departments
  • Proficiency in Microsoft Office software applications - MS Word, Excel, PowerPoint, Outlook and internet applications

Marketing Operations Data Analyst Resume Examples & Samples

  • Monitor the lead creation/update process between the marketing automation system and CRM; Investigate and solve issues if exist in the lead creation/update process
  • Monitor lead capture process in marketing automation system to make sure all activity data is captured; Investigate and solve issues if there is any
  • Upload leads generated through third party vendors into marketing automation system
  • Assist with marketing automation system configuration with CRM
  • Create emails, landing pages, forms and segments (from scratch) in marketing automation system
  • Pull email performance reports from marketing automation system to evaluate email effectiveness in a marketing program
  • Perform and project manage the quarterly email bounce cleansing project
  • Additional projects may be assigned based on demand
  • Expertise in Excel spreadsheets; need to be very comfortable with using varieties of functions and working with Pivot tables
  • Ability to analyze, investigate and troubleshoot lead management related issues in marketing automation system
  • Ability to think out of the box and make recommendations on how to improve business processes to avoid data issues in the future
  • Well-developed analytical and problem solving skills with an attention to detail
  • Solid understanding of relational databases; fluent in SQL a plus
  • Prior email building experience with marketing automation system (e.g. Eloqua, Marketo, Silverpop, Adobe Campaign) required; this position requires hands-on experience of pulling elements of an email blast together in the email creation interface inside the marketing automation system
  • Fluent with Dreamweaver or similar HTML editing tool
  • Fluent with HTML to be able to build new email templates and modify existing email templates; Working knowledge of Javascript a plus
  • Have a sense of best practices in emails and be able to suggest a better design of the email to drive engagement with prospects and customers
  • A self-starter with exceptional organizational skills, attention to detail and the ability to multi task under tight deadlines
  • An appetite to learn advanced marketing tools and tactics in a fast paced, evolving direct marketing environment
  • Flexibility to manage competing priorities and shift focus as determined by changing priorities and needs of the department or the business as a whole
  • Ability to effectively present information and respond to questions from groups of managers, vendors and other employees
  • 3-5 years’ experience in a digital marketing/marketing operations group
  • No immigration sponsorship - candidates must be either a US citizen or a permanent resident

Marketing Operations Senior Manager Resume Examples & Samples

  • Subject matter expertise and best practices for marketing automation and campaign execution
  • Work in collaboration with Field Marketing teams around campaign optimization, tracking and reporting
  • Provide on-going recommendations and guidance on how to best leverage functionalities and processes as it pertains to leveraging marketing automation and best practices
  • Collaborate with stakeholders to understand desired outcomes and determine feasibility
  • Monitor and consistently improve campaign performance, lead scoring and lead flow
  • Collaborate with campaign teams to develop nurture framework and implement within Eloqua and CRM system
  • Partner with Marketing Technology and IT teams to evaluate and implement tools and technologies that will support and improve marketing performance
  • Lead and Marketing Automation
  • Business intelligence
  • Marketing resource management
  • Strong understanding and experience with CRM, lead and marketing automation systems and practices
  • 5+ years hands-on advanced marketing automation experience using Eloqua, Marketo or Pardot. Related marketing automation platform certification preferred
  • Solid experience building and executing automated marketing nurture campaigns
  • Some hands-on experience managing and executing demand generation campaigns or programs
  • Experience developing business requirements documents (BRDs) and process flow
  • Information presentation
  • Proficiency in project management methodologies
  • Able to work successfully within marketing, sales and analytic tools and articulate business needs and drive toward requirements
  • HTML and/or JAVA script experience
  • Service-oriented attitude and ability to thrive in a fast-paced environment, sometimes demanding environment
  • Understanding of how a marketing organization operates
  • Foundations of demand creation
  • Marketing measurement and reporting

Marketing Operations Lead Resume Examples & Samples

  • Design detailed campaigns including high level content defined together with asset marketing and sales
  • Liaison with marketing services and external agencies in relation to content generation and execution
  • Translate offers to customer (channel or grower) needs and detail including delivery plan, pricing and commercial policies
  • Sequence roll out in logical way to maximize efficiency and effectiveness
  • Ensure campaigns are executed in line with marketing budget and plan set by the campaign team
  • Leverage campaign dependencies at grower level between CP/SE
  • Working with Sales conduct post campaign in-field measurement of campaign effectiveness, including Integrated Solutions KPIs
  • Support the integration of the CP and SE marketing teams, including the definition of new processes/ways of working and fostering mindset change
  • Strong Marketing experience, preferably in a challenging, cross cultural environment; and with a network of agencies and contacts
  • (external and internal)
  • Preferably experience in the agribusiness
  • Industry, sales experience also favorable
  • Proven exp
  • Tertiary qualifications preferable

Marketing Operations Senior Specialist Resume Examples & Samples

  • Contribute to strategy and planning to establish and coordinate plans and initiatives aligned with corporate and marketing strategy (refer to separate “Mktg Strategy and Planning” job track)
  • Support performance management and the successful execution of our strategy and plans (refer to separate “Mktg Performance Management” job track)
  • Provide marketing services to drive the strategic enablement of Marketing (refer to separate “Mktg Enablement and Services” job track)
  • Help give guidance to teams in achieving overall marketing excellence
  • Help manage the sales pipeline
  • Develop and document workflow processes
  • Perform analytics and predictive modeling
  • Support professional development and training
  • Project leadership (medium to large-scale projects)

Manager, Nesna Marketing & Operations Resume Examples & Samples

  • Manages the annual pricing reviews to ensure competitiveness and financial stability of extended service contracts programs
  • Manages the VSC Dealer Support Call Center
  • Prepares and manages department budgets, ensuring expenditures are on target
  • Manages the development and enhancement of extended service contract offerings and provides recommendations to management
  • Acts as intermediary to resolve issues between customers and dealers or affiliated organizations
  • Works with internal I.T. department to identify and update system deficiencies
  • Develops and manages new processes, policies and procedures to ensure customer satisfaction with extended service contract related products and services
  • Oversees the development, production and maintenance of all marketing communication materials, including bulletins, POP, brochures and limited warranty integration materials. Ensure that all communication materials meet applicable Nissan and Infiniti visual identity/brand guidelines
  • Manages all VSC sales reporting. This includes monthly VSC Performance Reports as well as ad hoc reports for management and field. Reporting utilizes host, PCMI applications as well as Tableau reporting tool
  • Manages relationship with Third Party Representation vendors. Monitors compensation plan, general activities, and overall performance
  • Collaborates with vendors to provide business-related support to vehicle service contract programs. This includes attending trade shows, keeping abreast of new technologies and reviewing recommendations, determining applicability, and presenting to management and potentially NESNA board of advisors
  • Ability to manage Direct Sales Channel for NESNA
  • Management Accountabilities: Has nonexempt through Specialist-level exempt subordinates or contractors. Supervises and provides leadership, coaching, guidance, training and staff development; interviews and selects unit employees; plans and evaluates employee performance; transfers, and promotions; counsels and disciplines employees as necessary; and recommends termination when appropriate
  • Job Knowledge and Skill: Knowledge of accounting and finance principles; strong project management and organization skills, analytical and problem-solving skills, communication and negotiation skills
  • Experience: Ten or more years of directly related professional level experience
  • Education: Bachelor Degree from an accredited university
  • Supervisory Experience: Two or more years as a manager, providing leadership, coaching, guidance, and training and contributing to staff development

Marketing Operations Analyst Resume Examples & Samples

  • Reporting and Metrics
  • Define process to facilitate flow of data between systems to produce metrics
  • Establish internal benchmarks and standards
  • Marketing Metrics (sample)
  • Contribution to revenue
  • Lead production – by source, by region, by product etc
  • Waterfall metrics or marketing pipeline health
  • Marketing conversion metrics
  • Operational Metrics (sample)
  • Database or audience growth
  • Lead aging (by stage)
  • Adoption
  • Campaign throughput
  • Deliverability
  • Other Responsibilities
  • Establish standards for individual campaign reporting
  • Set up and maintain dashboards
  • Participate in goal setting and planning
  • Lead Flow
  • CRM/Marketing Automation Integration
  • Campaign Response process
  • Error or exception reporting and remediation
  • Lead distribution and flow optimization
  • Lead scoring
  • Define and document process
  • In line data append
  • Day to day management and integration of external vendors
  • Training and Enablement
  • System training
  • Process documentation and training
  • Report templates
  • Assignment & distribution best practice
  • Data Governance
  • Data dictionary
  • Field level values and standards
  • Data source and input process
  • Validation and cleansing
  • Data augmentation
  • Integration
  • Standards and process around all system integration points
  • Monitoring and optimization of integration points
  • System Administration

Head of Marketing Operations, Beats by Dr Dre Resume Examples & Samples

  • A minimum of 15 years relevant experience in managing the operations for a creative agency or in-house department of a consumer products company
  • Passionate about creating structure and processes that support the development of amazing work in a creative environment with a demonstrated track record of managing an operation across creative disciplines
  • Extraordinary communication and relationship skills including the ability to collaborate cross-functionally both up and down within the organization
  • Experience in a senior management position, directly managing cross-functional teams of at least 8-10 people
  • Passionate about creating structure and processes that support the development of amazing work in a creative environment
  • Forward thinking and the ability to foster innovation and creativity, while also maintaining a clear sense of business objectives
  • Ability to continuously re-prioritize and adapt to change, and effective at managing change
  • Ability to keep large teams focused on common goals
  • Strong problem-solving skills and resourcefulness with strong attention to detail
  • Driven leader who approaches things with a sense of urgency
  • Senior account management experience a plus
  • Experience working in a global role is required
  • Manage agency logistics including contracts, scopes, resources and reporting

Manager Direct Marketing Operations Resume Examples & Samples

  • Minimum 5 years work experience in related field is required
  • 3 – 5 years of leadership experience is preferred
  • Previous Direct Marketing experience
  • Experience conducting root cause analysis on a campaign is preferred
  • Experience with Adobe Campaign Manager is preferred
  • Lean training and or worked in a Lean environment is preferred
  • PMP is preferred
  • Must be able to receive assignments in task and objective oriented terms
  • Tasks are reviewed upon completion for adequacy in meeting dept. objectives
  • Able to interpret policies that typically affect direct reports and overall Team. Recommends modification of procedures and policies that affect Team
  • Accomplishes results through indirect guidance of Team who exercise significant independence in their assignments
  • Functions as an advisor to Team on projects. Becomes actively involved in daily operations only when required to meet deadlines or resolve complex problems
  • Ensures that projects are completed on schedule and within budget
  • Decisions or recommendations and ability to complete assignments in a timely manner will have an impact on expenditures of time, human resources and funds
  • Contacts are frequent with internal Employees and outside Customer representatives at various management levels concerning operations, including the scheduling of specific phases on projects or contracts
  • Conducts briefings and participates in meetings for Internal and External representatives concerning specific phases of projects

Senior Marketing Operations Analyst Resume Examples & Samples

  • Application Production (20%) – oversee day-to-day operating and maintenance of MRM system. Support system adoption and usage, coordinate user acceptance testing and training, maintain/update user provisioning, and set up security rights. Create and maintain user notes and help materials
  • Application Development and Testing (20%) – Review requested enhancements for feasibility, participate in functional requirements gathering and scope, recommend technical solution to business requirements, build workflows and work with vendor to ensure consistency in system configuration and workflow definition. Maintain ongoing enhancement prioritization process
  • Application Environment (15%) – Provide end-user support and drive issue resolution ensuring production issues are addressed in timely manner, maintain issues log, track resolution, and report status
  • Reporting (10%) – Run application reports for management, analyze data and provide insight
  • Production (35%) - work with and support Project Managers with routing and approval of marketing materials – distribute materials, gather comments from reviewers, update system to be consistent with job status, ensure accurate documentation of reviewer signoffs
  • Education and Experience – Bachelors Degree or equivalent training, 2-5 years professional experience –insurance or financial services industry experience a plus. Understanding marketing functions and process, experience with system automation, system development, and workflow design analysis

Marketing Operations Summer Internship Resume Examples & Samples

  • Helping to upload lead files to CRM (Customer Relationship Management) tools. These will need to be formatted in to a template and uploaded to be routed to internal teams to qualify
  • Cleaning up data in the CRM – the CRM is a critical tool for the business, however over time data hygiene is required. This may include ensuring campaign hierarchies are cleaned up, lead sources are updated, contact information is updated
  • Developing Reporting and analysis – the marketing team have set goals for their activities and want to be able to show return on these activities. This will require creating reports in SFDC and/or Oracle Eloqua, providing the insight the team needs. Experience of Excel will prove useful
  • Providing general support on current projects

Marketing Operations Excellence Summer Intern Resume Examples & Samples

  • Perform data review and work to mitigate errors within Veeva for audit purposes
  • Assist with Veeva Vault reporting needs. This will include generating reports and data export to Excel
  • Work with Veeva users as needed on corrective actions within the system to ensure data accuracy
  • Conduct monthly monitoring of Veeva Vault active users to ensure that relevant training requirements are in place
  • Assist with speakers bureau needs as they arise, including but not limited to data reporting, vendor management
  • Develop and maintain relationships with internal departments and external vendors by planning, communicating and following processes that will enable an efficient work environment
  • Lead at least project/initiative that is departmental/division wide as determined by manager
  • Implement other support functions as assigned by Assistant Director, Speaker Operations
  • Currently a Junior or Senior pursuing a Bachelor’s degree in Marketing, Communications, or Business
  • Demonstrates strong analytical skills, prioritizes work activities, and manages deadlines with minimal supervision
  • Strong communication & organization skills
  • Demonstrated strong project management skills. (Manages project plans; coordinates projects; communicates changes and progress; manages team activities; completes projects on time and within budget
  • Ability to multi-task in a fast-pace environment
  • Strong attention to detail and adaptability to change
  • Advanced skills in Microsoft Office w/ Excellent Excel skills
  • Experience with Veeva Vault preferred; not required

Marketing Operations Analyst Resume Examples & Samples

  • A minimum of 1-4 years of marketing experience or relevant business experience
  • Business-to-business marketing experience strongly preferred
  • Strong project management, organizational and multi-tasking skills
  • Unwavering attention to detail
  • Proficiency in consistently managing multiple workflows
  • Excellent communication skills; exceptional writing and presentation capabilities
  • Proven ability to work in a fast-paced environment and under tight deadlines
  • High comfort level with fluctuating volumes of deliverables
  • Strong knowledge of brand standards and brand compliance
  • Demonstrated ability to influence and build consensus
  • Solid understanding of sales/pre-sales processes
  • Ability to quickly filter and synthesize large amounts of information, identifying key points and providing relevant insights
  • Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Project); familiarity with Google and other cloud-based platforms a plus
  • Familiarity with Basecamp, Trello and/or a plus

Marketing Operations Analyst Resume Examples & Samples

  • Responsible for analyzing and combining data from various internal and external sources to create and manage telemarketing campaigns
  • Document Intent and technical request changes, gather documentation and create a standardized method of implementation for future campaign criteria
  • Responsible for working on CMS and Quill’s DASH platform to create new campaigns while also monitoring existing campaigns to ensure they are running effectively
  • Identify project risks and work effectively to mitigate them. While being go-to person for problem-resolution
  • Position may manage and coordinate resources on assigned projects Locate and help solve issues in a time sensitive environment
  • Develop industry and product technical expertise
  • Analyze data from various sources to implement process improvements and formalized templates for the telemarketing campaigns
  • Partner with Sales, Marketing and Telemarketing on campaigns and platforms to ensure efficiencies
  • Knowledge of Oracle SQL and MS Access

Professional, Marketing Operations Resume Examples & Samples

  • Natural ability to tell stories and a demonstrated capability for engaging readers with relevant and sticky content
  • Accountable for translating marketing plans, persona messaging and global content into effective content marketing for use in campaigns to generate sales, drive traffic, increase engagement and product usage
  • Build content and oversee production of content assets including website landing pages, emails, case studies, infographics, newsletter, blogs, eBooks, videos, webinars, etc
  • Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
  • Partners with writers, editors and agency partners to ensure quality messaging, writing and style
  • Have a brand publisher mindset - to create content for our audience; optimize the path to conversion
  • Ensures all content is on-brand, consistent in terms of style, quality, messaging and optimized for user experience
  • Editorial requirements include SEO understanding, content categorization and structure, content development, distribution, curation and measurement
  • Actively recommend new programs or changes to existing marketing programs to increase demand generation
  • Gauge the effectiveness of content by measuring engagement, leads, sales, retention, and customer advocacy, modifying content strategy based on this data
  • Establish workflow for requesting, creating, editing, publishing and retiring content including managing budget for development of asset
  • Develop and maintain key relationships; partner effectively functional teams across the organization to ensure business requirements and department deliverables are met
  • Ensure compliance with CoreLogic policies, processes and practices. Role model CoreLogic values, ethical standards, professionalism and code of conduct
  • Provide other general duties as assigned
  • Bachelor’s degree in communications, marketing or related field (or equivalent combination of education and experience)
  • 3+ years of strong content writing experience, preferably in high tech companies
  • Strong writing and editing skills; grammatical knowledge; familiarity with AP Style
  • Experience creating content for distribution through websites, blogs, email, social and event channels
  • Strong written/ verbal communication skills; strong composition skills demonstrated through practical experience
  • Solid interpersonal skills with the ability to effectively communicate with individuals across the organization
  • Collaborative style; ability to develop and maintain effective working relationships both internal and external to the organization
  • Solid decision making capabilities coupled with the ability to analyze situations and provide recommendations; sound judgment with the ability to learn, recognize and support the organization’s preferences and priorities
  • Strong attention to detail; high degree of quality orientation; maintains internal and external data integrity and confidentiality
  • Effective at managing multiple priorities under tight deadlines; strong organization and prioritization skills
  • Experience supporting high volume, fast-paced, change-oriented environments
  • Strong technical aptitude with knowledge of MS office to include: Outlook, Word, PowerPoint. Knowledge of HTML and MS SharePoint preferred
  • High learning agility; ability to learn quickly and digest information. Strong business acumen
  • Ability to flex to the work styles of others. Demonstrable initiative and resourcefulness
  • Ability and willingness to travel as needed; estimate up to 10%

Marketing Operations Analyst Resume Examples & Samples

  • Own Marketo database, provide maintenance and segment data needed for marketing initiatives, and keep the database records current and compliant with e-mail regulations
  • Become a Marketo Super User for template management, email development, distribution, metrics analysis, and reporting
  • Ability to supplement Corporate Marketo support for day-to-day Marketo operations while collaborating collectively with Corporate Marketo support on larger implementation projects
  • Become fluent in the Digital CoE’s processes for campaign set up, lead qualifying, nurturing, tracking, and following up /assigning leads within (SFDC)
  • Monitor, action and assign leads generated through different marketing initiatives. Leads may come from many different sources (webinars, events, 3rd-party websites, campaigns, Honeywell website, etc.)
  • Track, report and communicate status and ROI of SFDC leads and Marketo campaigns
  • Ability to measure, analyze and provide learning’s from metrics
  • Be in sync with the industry best practices on lead and data management
  • Strong market / competitor research and data analysis skills with minimum of 3 years’ experience managing leads and database management
  • Advanced functional and technical experience in: Microsoft Excel, Microsoft Access or other relational database application, Microsoft SharePoint, Marketing Automation (Marketo, Pardot a plus) SharePoint knowledge is a plus
  • Have demonstrable hands-on experience integrating Marketo and SFDC systems to create marketing to sales lead programs
  • Knowledge and application of statistical methods for analysis
  • A solid understanding of the chemical industry – a plus
  • Communication Skills – Effectively expresses ideas and thoughts – written and verbal
  • Multi-tasking and ability to work under tight deadlines
  • Drive for results- develop action plans, and metrics to monitor results
  • Excellent time management and organization skills, attention to detail
  • Collaborative team player and go getter with excellent interpersonal skills and ability to work with third-party vendors, when required
  • Ability to challenge the status quo

Head of Digital Marketing Operations Resume Examples & Samples

  • Marketing Planning Process:Establish and lead a marketing planning process to agree KPIs and ensure a consistent approach. Conduct regular reviews to check progress of plans
  • Capability Strategy: Assess the organisation’s current Marketing capabilities against future Marketing objectives and requirements, and formulate a strategy to build required capability
  • Marketing & Sales Capability Roadmap: Benchmark the organization’s current marketing activities, performance and investment against industry best practice. Through gap analysis, develop a roadmap for improvements and supporting business cases. Lead the development of a marketing and sales infrastructure that supports the execution of the marketing and sales strategy
  • Programme Delivery: Lead the implementation of operational programmes to create a world class digital marketing capability, including directing cross-functional implementation teams. Directly manage a small team consisting of a marketing data scientist and digital reporting & analytics specialist
  • Resource management: Accountable for managing the allocation of Marketing resources – money and people. Create a shared knowledge portal and repository of best practice. Provide training/materials where necessary to ensure that marketing spend is compliant
  • Governance & Reporting: Work with Marketing leadership and Group Brand to develop a marketing governance process to ensure consistent messaging and adherence to brand standards. Conduct regular Marketing Operations Reviews to align Marketing strategy with plans and ensure effective execution of Marketing strategy, including a functional “health check” on at least an annual basis
  • Change management and communication: own the management and communication of operational change programme
  • Degree level qualification in any discipline – or equivalent
  • Operational Capability:Experience of designing and delivering global digital marketing capability
  • Strategy development:Sound understanding of marketing operations strategies and comprehensive knowledge of process, tools and technologies
  • Operational KPIs:Knowledge and understanding of the business key performance indicators
  • Commercial Know-How:Managing for value, understand the external market place, Centrica and our customers
  • Collaboration: Experience working in multi-function teams to deliver complex solutions and influence senior stakeholders
  • Strategy and business case development: Experience at defining long term strategies and developing tactical plans to achieve those strategic goals

Principal Marketing Operations Analyst Resume Examples & Samples

  • Design, execute and analyze content effectiveness studies and tests
  • Partner with stakeholders & data management teams to source, aggregate and structure data related to Sales effectiveness content & content delivery
  • Partner with stakeholders to create and prioritize content evaluations & optimization tests for validating business hypothesis
  • Lead content consumption data analysis and development of conclusions and recommendations for stakeholder teams
  • Train, educate and cultivate data-driven decision-making skills among Marketing, Pega Sales Enablement, Alliances/Partners and Sales Operations teams
  • Identify new digital analytics tools and technologies and develop plans for vetting, testing and on-boarding new tools
  • Partner with digital and technical teams to ensure that optimization tests are setup correctly
  • Ensure data is well-structured for analytics and proactively address any issues with data quality, accuracy and completeness
  • Create and maintain strong working relationships with multiple business teams, technology teams and key vendors
  • Produce a range of dashboards and reports for senior executives
  • Bachelor’s degree in a quantitative discipline such as computer science, economics, operations research mathematics, statistics, or engineering (Masters preferred)
  • 5+ years’ experience in digital analytics with proven track record in delivering meaningful insights to digital organizations. Consulting experience is a plus
  • Deep knowledge of best practices for measurement and analytics of digital initiatives
  • Experience with content optimization and A/B and multi-variate optimization techniques
  • Experience with designing randomized tests
  • Experience with analytics tools such as SQL, Tableau/Business Objects, Google/Adobe Analytics (Omniture), Adobe Target, Optimizely, etc
  • Knowledge of statistical modeling/data mining techniques and packages such as SAS/R
  • Experience with building and aggregating analytical datasets from raw data
  • Ability to train, educate and cultivate data-driven decision-making skills among Marketing, Sales Enablement, Alliances & Partners and Sales Operations teams
  • Ability to communicate complicated concepts and to articulate case for efficacy and preferred methodologies
  • Grasp of information technology concepts for data capture and data management
  • Ability to take ownership and take initiative on projects
  • Ability to prioritize and manage time effectively, thrive in a dynamic, fast paced work environment and manage multiple projects simultaneously

Marketing Operations Internship Resume Examples & Samples

  • Support workflow management team in maintaining and regulating marketing workflow processes and systems
  • High level of visual attention to detail, and strong communication skills – both listening and articulating solutions
  • Capable of working effectively with cross-functional teams
  • Strong work ethic and ambition to learn and succeed
  • Desire to work in a team environment
  • Working knowledge of current workflow software is a plus but not necessary (Workfront)
  • Working knowledge of Microsoft Office product suite

Marketing Operations Director Resume Examples & Samples

  • You think strategically, possessing excellent analytical and visionary skills required to implement programs to meet business needs
  • You are decisive to ensure uninterrupted business support – thinking fast, evaluating potential risks and applying solid problem-solving skills
  • You challenge conventional thinking with innovative solutions, and provide compelling dialogue from idea generation through implementation to drive the business forward
  • You execute flawlessly, with a proven history of implementing exceptional production standards, identifying and employing process efficiencies, and delivering high quality, cost-effective products
  • You manage resources with strong conflict management skills needed for problem resolution and mentoring skills to facilitate staff development
  • You embody a the standard of excellence for staff
  • You employ expert organizational, project, and vendor management skills and work in a fast paced, deadline oriented environment under limited direction
  • You exhibit excellent interpersonal, collaborative, and communication skills with strong focus on relationship building to influence and effectively work with people across multiple organizations

Director of Marketing Operations Resume Examples & Samples

  • Effectively scope projects, define deliverables, and identify tasks necessary to deliver projects in line with requestor expectations
  • Ensure that projects are in alignment with defined institutional objectives and deliverables adhere to standards and compliance guidelines
  • Drive optimization of workflows and processes within our marketing organization
  • Provide project management oversight for all ongoing departmental projects via a project management tracking system and expand adoption across organization
  • Manage printing and fulfillment partner to identify operational efficiencies leading to cost savings and improved levels of service to stakeholders
  • Provide strategic direction and management of colleague digital self-service tools (collateral customizer, web forms, variable digital printing, print on demand, etc.)
  • Continually revise and streamline production processes in order to increase efficiencies
  • Assist in operationalizing webinars and other events
  • Bachelor’s degree in Business, Marketing or Communications. Master’s degree preferred
  • Minimum 8-10 years of marketing experience including experience managing an internal agency
  • Demonstrated leadership qualities--experience overseeing a team that manages a high volume of projects simultaneously while readily adapting to changes in priorities
  • Knowledge of traditional print & VDP/POD production management (print procurement; print production specs/optimization; pre/post press; press checks)
  • Experience with marketing workflow and project management tools
  • A track record of developing operational processes to drive efficiencies and optimizations
  • Ability to collaborate effectively with stakeholders at all levels across the organization
  • Resourceful with keen problem-solving skills

Marketing Operations Intern Resume Examples & Samples

  • Monitor and report out on daily lead flows and exceptions
  • Partner with sales and marketing to identify issues and drive process improvements
  • Triage support cases for resolution or escalation
  • Audit data enrichment, quality and consistency
  • Assist lead upload process
  • Develop and maintain change management documents

Marketing Operations Intern Resume Examples & Samples

  • Work on teams in the design, development, implementation, and documentation of automated processes
  • Contribute to definition, documentation, and / or development of business intelligence reporting and dashboards
  • System and process documentation
  • Other tasks as needed including, but not limited to: data extraction, marketing segmentation analysis, business requirements capture and assessment, and project management tasks

Field Marketing Operations Intern Resume Examples & Samples

  • Provide support for our North American event marketing activities via research and reporting
  • Assist with administrative tasks within our global field marketing activities
  • Work closely with our Partner Marketing team to elevate our relationships with our strategic partners
  • Research, organize and maintain internal information
  • Perform additional ad hoc duties as assigned

Marketing Operations Lead Resume Examples & Samples

  • Manage a talented team of marketing operations managers
  • Support our CMO, marketing leadership team and the broader organization with day-to-day operational support, as well as strategic planning and alignment
  • Apply a strategic mindset across all operational activities to scale processes, improve efficiencies and cost management, facilitate cross-team coordination and increase marketing impact
  • Contribute to ongoing organizational and culture-building initiatives and other related initiatives
  • Oversee key operational functions for the growing organization, including
  • 8+ years of experience
  • Proven strategic thinking and project coordination/management
  • Demonstrated experience in management, talent development and/or mentorship
  • Ability to work with cross-functional teams in a fast-paced environment
  • Experience in facilitating organizational initiatives across teams and comfort in addressing/resolving organizational challenges
  • B.S. or B.A. in a Business, Marketing, or other technical discipline

Account Lead, Global Marketing Operations Resume Examples & Samples

  • Develop and manage the outsourcing delivery contract relationships
  • Single point of contact for the client account senior executive and client on the outsourcing contract, engaging early in new sales
  • Development and management of the outsourcing client relationship, to include managing the client to their outsourcing contract commitments
  • Set client expectations in conjunction with the client account senior executive and manage to those expectations
  • Establish formal routines for delivery account reviews with: - Client and client account senior executives - Outsourcing Service Delivery Leads and commercial directors - Relevant executives in BPO Account Delivery Team Drive outsourcing growth
  • Leverage industry expertise to influence client outsourcing strategies
  • Drive incremental revenue growth through expansion or renewals of outsourcing work
  • Participate in client account planning and forecasting activities Manage the operational and financial performance of the outsourcing contract
  • Sponsor the client transformation program and activities to meet service measures and cost savings, if applicable
  • Achieve outsourcing contract controllable income targets using the most appropriate principles, levers and tools
  • Set and manage outsourcing contract service level agreements, acting as a delivery escalation point around client priorities and issues
  • Manage outsourcing change orders, service quality, and recovery plans
  • Improve mobilization and transition costs in conjunction with Service Delivery Operations
  • Participate in and comply with the outsourcing account quality programs, including QA, Client Satisfaction and QPI and drive implementation of changes identified
  • Ensure adoption and compliance with Accenture Delivery Methods in accordance with Policy 11, including the creation and maintenance of the management plans (e.g., Business Continuity, etc.)
  • Achieve year-over-year efficiencies in conjunction with Service Delivery Operations Lead and develop the Outsourcing Account Delivery Team
  • Drive the succession plan and talent management for the Outsourcing Account Delivery Team
  • Lead the Outsourcing Account Delivery Team and support functions
  • Minimum of 15 years of Account Management, Sales, or Commercial Management experience
  • Minimum of 10 years of Client Relationship Management
  • Minimum of 6 years of experience in consulting or supply chain management function
  • Deal Shaping Experience
  • Contract & Cost Management experience

Marketing Operations & Analytics Specialist Resume Examples & Samples

  • Create and publish analytical reports including marketing and sales funnel metrics, closed-loop reporting as well as campaign performance; provide actionable, insightful marketing analytics to help stakeholders optimize their campaigns; publish monthly operational reports
  • Assist in the development and measurement of behavioral lead scoring and channel attribution
  • Responsible for maintaining the lead list and data integrity in the database; participate in data governance processes; partner with the sales operations team to ensure that leads are appropriately vetted and converted
  • Responsible for the management of the day‐to‐day operation of marketing technology and automation systems, including Marketo
  • Work closely with marketing and business development in procuring and importing data, and ensuring data are properly segmented for targeting purposes
  • Document existing processes and implement improvements to enhance marketing productivity
  • Analyze and recommend actions to improve lead lifecycle velocity (i.e. lead generation, conversion, lead nurturing)
  • Create technical requirements for marketing and sales system integrations including the marketing automation platform (Marketo), analytics, SFDC, and other applications
  • Act as the internal expert on marketing data, Marketo, and best-in-class operational practices
  • Bachelor’s degree in marketing or analytics field, or equivalent work experience
  • Marketo Certified Expert
  • Two plus years of experience in marketing or sales operations role
  • Experience with marketing automation platforms, specifically Marketo
  • Understanding of digital marketing
  • Experience with CRM tools
  • Marketo Certified Revenue Cycle Analyst experience
  • Two plus years of experience working with Salesforce
  • Background in market research, user research, or customer insights

Marketing Operations Analyst Resume Examples & Samples

  • Event management support : pre-event and post-event logistics support, event survey analysis/follow-up e-mails and reporting
  • Customer Communications Support: general marketing enquiry /event related follow ups
  • Marketing Operations Support: assist in the development and administration of data quality initiatives within CRM and marketing automation platform to improve the accuracy of reporting, SFDC lead tracking/management and Marketo workflow setup to ensure campaigns/programs launched on time
  • Industry/Market Research: target contacts identification and online sourcing
  • Digital Content/Marketing Assets (Sales Tools, Videos, Collateral) Management
  • Final year undergraduate degree or graduate (maximum 6 months after graduation date), or current MBA student who is looking to build a career in IT marketing
  • Microsoft Excel, and basic analytical skills

Marketing Operations Strategist Resume Examples & Samples

  • Assist with the review and implementation of business process changes. Focus is on optimization and standardization of processes to ensure the desired quality, efficiency and scalability
  • Continually analyze and advise on marketing database issues, data clean-up efforts, and work cross-functionally to achieve overall marketing database objectives. Advise team on best practices for continual improvement of marketing database practices
  • Serve as a marketing automation administrator, and help manage other technologies utilized by the marketing team as needed
  • Recommend new systems and outline workflow processes to increase the scalability and efficiency of the marketing organization
  • Facilitate audits of marketing and communication processes and procedures, helping identify business risks and recommending business process improvements as a result of the audit
  • Perform other job-related duties or special projects as assigned
  • Bachelor's degree or equivalent of 8 years’ experience
  • 1+ years marketing or communications work experience
  • Experience working with Salesforce and running marketing campaigns is preferred
  • Must possess demonstrated analytical skills, problem-solving, and big-picture/conceptual skills
  • Strong technical, financial services product and business processes acumen
  • Ability to execute effectively in a matrix environment
  • Must have the ability to work with people at all levels and influence others without formal authority
  • Must be able to build and maintain relationships and facilitate collaboration and communication
  • Demonstrate the ability to embrace and understand the change process and effectively guides others through change

Marketing Operations Analyst Resume Examples & Samples

  • 3-5 years of experience in Marketing database development, reporting and analytics
  • Expert-level proficiency with Microsoft Excel and PowerPoint; experience designing, developing and scripting reports & dashboards in the former
  • Hands-on experience with SFDC and marketing automation systems (preferably Eloqua) and an eagerness to learn more
  • Ability to perform in-depth results assessments with synthesized analysis and summary findings
  • Experience with marketing attribution systems or manual techniques for analyzing the impact of multiple touch points is highly desired
  • Working knowledge of lead generation core principles, strategies and tactics
  • Highly organized, with strong project management skills and exceptional attention to detail
  • Self-starter with a highly analytical mind
  • Ability to prioritize and manage multiple work assignments within deadlines
  • Excellent written and verbal communication and project management skills
  • Self-starter and creative problem solver, with ability to work independently as well as collaboratively as part of a team

Marketing Operations Contractor Resume Examples & Samples

  • Knowledge and experience working with Marketing Automation Platforms (Marketo Preferred)
  • Experience using CRM (NetSuite desirable)
  • Organized and reliable, able to efficiently manage multiple tasks
  • Strong troubleshooting, analysis and problem solving skills
  • Strong verbal & written communication skills
  • Ability to work effectively with minimal supervision under tight deadlines. Self-motivated and capable of working independently when needed
  • Ability to interact comfortably with many personality types and excellent interpersonal skills working in a team environment

Executive Director Entertainment Marketing Operations Resume Examples & Samples

  • Strategic oversight of the implementation of marketing plans for (but not limited to) T-Mobile Arena, Grand Garden Arena, Mandalay Bay Event Center, Toshiba Plaza, Mandalay Beach Concerts, MGM National Harbor Theater, Park Theater at Monte Carlo, Las Vegas Village, Las Vegas Festival Grounds and hosted events including, but not limited to, branding, sales collateral, website, venue app, digital and social media assets
  • Create comprehensive strategy for event marketing, including budgeting, calendar planning, communication, agency execution, evaluation, optimization, etc
  • Create activation process and platform for consistently excellent execution across the organization. Leverage partners and relationships to develop ancillary revenue opportunities and cross property visitation pre and post activations
  • Develop and contribute to business planning for the success of entertainment venues through ooversight of department P&L and make adjustments to plans to achieve financial goals
  • Partner with key corporate marketing teams for event execution – social, PR, graphic design, etc
  • Work collaboratively with and lead cross functional teams in order to achieve departmental goals, which may include advertising, media planners/buyers, legal, risk management, public relations, casino marketing, corporate marketing, front line operations, strategic sourcing, information technology, national and international market development, and resort teams
  • Collaborate with promoters to develop marketing strategy for each event (media, digital, social PR, etc.) to leverage the size and scale of the entertainment organization to cross sell and promote multiple events and programs effectively and efficiently
  • Oversee account management, project management and outside agency teams for corporate initiatives, and marketing planning, including communications across all supporting resort departments
  • Ensure flawless execution of announcement communication – on-sale, pre-sale, ticketing links
  • Partner internally with the property(ies) for relevant areas of marketing
  • Execute continuous process improvement projects and strategic plan
  • Provide leadership for the division's human resources responsibilities to include: creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company's diversity commitment
  • Ability to work in large groups
  • Effectively communicate in English, in both oral and written forms
  • Proficient knowledge of computers, Microsoft Excel, Word, Power Point and Outlook
  • Effectively interact and communicate with all levels of management, promoters, suppliers, guests and visitors
  • Build strong working relationships with local fire and police departments and other government entities
  • Lead and mentor a team
  • Multi-task and problem solve in a fast-paced environment

Marketing Operations Director Resume Examples & Samples

  • 10-15+ years’ experience in a similar role, with demonstrated increasing levels of responsibility
  • Experience managing multiple complex programs in a highly dynamic and fluid environment
  • Ability to quickly and efficiently sort through data to identify key issues or variables to consider in making critically important strategic decisions
  • Strong analytical, communication and problem solving skills and the ability to work with all levels of management and across multiple and varied functional teams from working to executive level
  • Ability to work with executives to accomplish organizational priorities and guide VP and leadership team through the impact of decision alternatives
  • Ability to be proxy for VP as needed
  • Expert/advanced excel skills and critical analysis to get to the “so what’s” behind the data

Marketing Operations & Promotions Manager Resume Examples & Samples

  • Contributing to Kellogg’s revenue and share objectives by developing a strong promotion strategy and ideas that are executed flawlessly across the path to purchase
  • Identifying future promotion opportunities through the understanding and alignment of consumer, brand, category and shopper insights
  • Integrating the promotions team and brand marketing to develop great promotions and commercialization plans while reinforcing the brand equity across multiple categories
  • Completing comprehensive post analysis and competitive tracking in collaboration with the cross-functional team to inform and/or optimize the strategy and execution of future programs
  • Building and maintaining relationships with key local packaging, print, premium, corrugate, and fulfillment suppliers. Focus on strengthening communication, simplifying processes and identifying cost savings opportunities
  • Working with identified key stakeholders to develop tools and/or training that enables the marketing and cross-functional teams to more effectively and efficiently work with local suppliers
  • Minimum university undergraduate degree in business administration or related field
  • Consistently demonstrated promotion marketing and supplier/agency management experience
  • Excellent communication and persuasion skills combined with strong leadership skills
  • Strong, proactive collaboration with the cross-functional team and external agency partners
  • Demonstrated ability to simplify information and streamline processes
  • Proven track record of success and demonstrated ability to initiate, develop and deliver high impact plans and programs

Marketing Operations Senior Specialist Resume Examples & Samples

  • Work closely with other marketing teams, field teams, sales enablement, product marketing, and IT to implement demand generation strategy
  • Hands-on Marketo implementation including campaigns, programs, drip nurture programs and customer communications
  • Monitor and optimize lead scoring to ensure quality leads are passed to sales for qualification
  • Ensure accurate synchronization between Marketo and databases
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing operations functions
  • Manage, filter and upload leads from events, webinars and other marketing programs to Marketo
  • Monitor and maintain data quality of the marketing database
  • Create and maintain metrics on marketing activities and their impact on revenue
  • Work with IT and Sales Operations to develop reports and dashboards in SFDC
  • Assist with the quarterly and annual budget and forecast for the marketing team
  • Manage the new vendor onboarding process; work with finance and purchasing to create purchase requests
  • Assist with other marketing operations tasks as needed
  • 5+ years of demonstrable experience with B2B demand generation
  • Hands-on experience using SFDC and Marketo or other marketing automation tool required
  • Strong people and project management skills
  • Strong attention to detail and keen focus on quality
  • Ideal candidate will have prior experience working in a telecommunications equipment provider environment

Marketing Operations Analyst Resume Examples & Samples

  • Analysis of financial and time reporting
  • Budgeting assistance
  • Managing data
  • Metrics development and reporting
  • Data research using internal databases/websites
  • Vendor tracking, compliance (BRET) and processing working with procurement team
  • Invoice (Payables) tracking
  • Work with various stakeholder groups on data delivery and tracking

Marketing Operations Intern Resume Examples & Samples

  • Meet with team members from each department to create and present Marketing Training and Onboarding handbook, including all marketing functions, terms & definitions, and system overviews
  • Partner with marketing ops and accounting teams to create process documentation for accounting policies surrounding new marketing initiatives and present proposal to upper management
  • Develop database for Marketo email inventory of prospecting and nurture emails, including links, assets, subject lines, and other fields
  • Proven ability to communicate, collaborate and organize effectively across teams while meeting tight deadlines
  • Excellent organizational skills (need to be extremely detail oriented)
  • Proficiency in Microsoft PowerPoint, Excel and Word
  • Ability to create detailed and advanced graphs in PPT and Excel
  • Marketo, Tableau and experience

Marketing Operations Intern Resume Examples & Samples

  • Act as liaison between business users and technical team
  • Aid in the review, analysis, and evaluation of business systems and processes
  • Capture and document business requirements and processes
  • Assisting in the re-engineering and optimization of business processes and workflows
  • Support projects, facilitate project meetings, and manage tasks and deliverables
  • Prepare presentations, project deliverables, and meeting notes
  • Assist in the execution of Digital Marketing Campaigns
  • Ability to work with all levels of management and cross functional teams. You will be interacting with all levels including engineers, analysts, managers, and VPs
  • Ability to organize your work and multi-task multiple projects
  • Proficiency with Microsoft Office Suites (Word, Excel, Visio, PowerPoint, etc.)

Internship / Marketing Operations Resume Examples & Samples

  • Coordinating the Marketing Operations activities, Marketing tools,
  • Analysing the NAVcockpit data,
  • Managing the content

Channel Marketing Operations Intern Resume Examples & Samples

  • Currently attending college (Spring 2017) with a GPA of 3.0 or higher, Pursuing Business degree preferred
  • Interest and familiarity in using CRM systems and other cloud-based programs
  • Proven ability to work in a fast-paced, team environment
  • Accuracy and attention to detail, very organized
  • Ability to work independently, with minimum supervision
  • Trustworthy with highest level of integrity and respect

Marketing Operations Intern Resume Examples & Samples

  • Extract and analyze marketing data from our marketing systems to develop Marketing and ROI insight
  • Develop and run workflows that will automate the manual processes for joining CRM data with marketing activities
  • Reconcile data between multiple sales and marketing systems
  • Build models to improve sales and marketing segmentation and targeting
  • Organize data, maintain monthly dashboards, and update PowerPoint slides
  • Create operational documentation including the mapping of workflows and procedures
  • Assess data quality and implement cleansing initiatives when necessary
  • Perform other marketing operations duties as assigned
  • Student actively pursuing a Bachelor’s degree in Information Systems, Marketing Analytics, Business, or a related field
  • Strong interest in marketing and analytics
  • Familiar with advanced statistical analysis and research methodologies
  • Highly proficient with Microsoft Excel, Microsoft Word, Powerpoint and Microsoft Access
  • Prior exposure to analytics tools such as Tableau, Google Analytics and/or Omniture is desired
  • Possess a great work ethic, self starter with strong organizational skills and attention to detail

Marketing Operations Analyst Resume Examples & Samples

  • Gathering, follow-up and clarifying information surrounding incoming communication requests
  • Track, manage and prioritize numerous communications simultaneously
  • Ensure consistent framing of messages
  • Create visual concepts by using Photoshop or Illustrator to communicate ideas that inspire, inform and captivate the audience
  • Create designs, logos, headers, etc., for all communication, engagement and recognition programs
  • Create daily internal communications for Verizon Consumer Markets – Must have the ability to create communications that will keep employees informed and engaged

Director of Marketing Operations Resume Examples & Samples

  • Manage lifecycle marketing operations team and the tools that execute these efforts
  • Manage and evaluate vendors who are engaged to support Netspend in customer communications
  • Manage the identification, resolution and escalation of risks and issues related to customer communications
  • Responsible for a significant number of complex, cross-functional business analyses, communication strategies and general management tasks
  • Define and document tactics, strategies, scope, and deliverables that support business goals in collaboration with senior management and stakeholders
  • Report on operational metrics, system and team status to senior executives and key stakeholders
  • Leverage data to inform and drive key decisions
  • Employ test and rollout methodologies to drive continuous improvement
  • Coach, mentor, motivate, and supervise team members and project members, and influence them to take positive action and accountability for their assigned work
  • Develop and sustain cooperative working relationships with immediate and cross-functional team members and thought-leaders in the company
  • Lead proactively and passionately while practicing and fostering respectful interaction, transparency and accountability
  • 7 – 10 years of combined experience managing and successfully delivering marketing operation initiatives and executing inbound and retention marketing campaigns
  • years of experience sourcing, evaluating and deploying multichannel campaign management or marketing automation tools such as Silverpop (IBM Marketing Cloud) or other B2C and B2B technologies
  • Bachelor's Degree in Marketing, Business Administration, Computer Science, or Information Technology preferred
  • Expert level understanding of lifecycle marketing, CRM, marketing automation, email, messaging platforms and associated workflow processes
  • Ability to author technical specifications based on business requirements
  • Superior analytical skills and experience with reporting and analytics
  • Experience leading a team in a matrixed role
  • Solid project management, vendor management, budget management and communications skills
  • Experience managing and delivering multiple, simultaneous, complex projects
  • Proficient with MS Office Tools (e.g., Outlook, Word, Excel, Project, PowerPoint, Visio)
  • Working knowledge of HTML and CSS a plus
  • Knowledge of financial services industry a plus
  • As provided in Netspend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws

Head of Marketing Operations Resume Examples & Samples

  • Ultimate ownership and responsibility for on-brief, on-time and on-budget delivery of all SDL Marketing Solutions projects and associated production output (excluding language transcreation)
  • Project status management and reporting at a MS global and client-specific level, against agreed KPI and SLA metrics
  • Actively input and support during (new) client discovery, scoping, implementation process
  • 7 years within branding, marketing and advertising or similar verticals
  • Management experience of geographically-dispersed teams
  • Analytical / process oriented thinker
  • Solutions oriented, client-first minded
  • Flexible, with ability to prioritise and adapt quickly
  • Sensitive to roles and responsibilities – able to navigate and neutralise any conflict
  • Team player with excellent verbal and written communication skills
  • Self-motivated and able to work with teams across global locations
  • Start-up mentality
  • Strong customer facing skills
  • Strong planning/organizational skills
  • Relationship Building
  • Strong analytical/problem solving skills

Marketing Operations & Analytics Manager Resume Examples & Samples

  • Analyze and Execute Data-Driven Marketing Strategies
  • Team (people) management experience
  • Experience with A/B testing and experimental design, messaging, and post-campaign analysis
  • SQL & HTML/CSS knowledge

Global Marketing Operations Head VP / ED Resume Examples & Samples

  • Lead a team based globally responsible for ensuring all marketing materials are up to date and compliance approved in the appropriate channels
  • Lead/ project manage marketing initiatives and partner with the key stakeholders including technology team to ensure timely execution of all initiatives. Key focus will be on system and data related projects
  • Ensure quality control checks on material development and performance update process
  • Responsible for supporting the measurement of marketing activities through management of the metrics dashboards. The individual will partner cross-functionally and with marketing management to ensure alignment on overall metric/measurement strategy
  • The individual will act as the point of contact for performance data requests in support of marketing
  • Entrepreneurial attitude; willingness to take initiative and identify creative ways to drive initiatives
  • Ability to communicate complex investment concepts and processes in an effective manner to external and internal audiences with varying levels of investment sophistication and knowledge
  • Strong interpersonal skills; ability to develop effective working relationships with key stakeholders
  • Ability to manage multiple tasks and projects simultaneously and deliver outstanding work under tight deadlines
  • Demonstrated capability to lead and work with cross-functional teams, within and across regions

Marketing Operations Intern Resume Examples & Samples

  • Designing, managing, and administering Email Marketing campaigns using a marketing automation platform (MAP)
  • Campaign Creation and Project Management ensuring adherence to standards and best practices which allow for backend tracking and reporting of Campaign performance
  • Manage and monitor submission of all campaign elements (copy, images, event dates, URLs and data)
  • Manage Campaign Timelines and deliverables with Field and/or Program Managers campaign Owners, including investigating methods to streamline and improve processes at all points of service bureau experience
  • Coordinate campaign elements requiring Creative Services Support – including project management of asset creation though internal Marketing Services teams
  • Proofread and Test Marketo Email Assets
  • Import Lead files
  • Research new use cases and assist on special Marketing Operations projects
  • Uphold F5’s Business Code of Ethics and promptly report violations of the Code or other company policies
  • Studying for Bachelor’s degree, preferably in Marketing, Business, Data Analytics, or related field
  • Independent, proactive, and resourceful individual who needs minimal supervision of daily work
  • Excellent writing, editing, and proofing skills
  • Outstanding communicator; articulate and professional with the ability to effectively communicate with various audiences in email, over the phone, and in person
  • Ability to prioritize work and multitask in a high-volume and fast-paced environment
  • Flexible, positive approach with the attention to detail needed to produce high quality deliverables
  • Demonstrate strong curiosity, energy, and interest in the position and its potential
  • Basic understanding of corporate processes/accounting practices
  • Computer and web proficiency, including mastery of Microsoft Office Suite and basic online researching skills ( is a plus)
  • Familiarity with new media (blogs, social networking sites, etc.)
  • Basic understanding of the role of public and community relations within an organization
  • Interest in technology is a plus

Marketing Operations Senior Specialist Resume Examples & Samples

  • Bachelor or graduate level degree in Economics, Engineering, General Business, Systems Engineering, or Marketing
  • Post grade, complete or in progress is a plus
  • Fluent oral and written communication skills in English; native speaker of fluent in Spanish; Portuguese is a plus
  • Strong ability to communicate ideas and to persuade people to act accordingly. Ability to lead virtual teams is a plus
  • Ability to go beyond basic reporting and identify trends and insights among data
  • Finance and budgeting knowledge
  • Able to meet ambitious deadlines and deliver high quality work on schedule
  • Ability to fast learn the organization roles and responsibilities
  • Ability to work with diverse cultures and organizations
  • High levels of energy, intelligence, and integrity
  • Demand Management Process support: pipeline generation, acceleration, and hygiene
  • Insight Driven Marketing (IDM) champion (Marketing Intelligence)
  • Analysis & Recommendations (Insights) based on KPI analysis
  • Support to KPI target definition
  • Identification of trends through data / information analysis
  • Additional reporting using SAP systems such as CRM
  • Additional data maintenance in the systems
  • Analysis of the budget allocation and consumption, forecasting and recommendations
  • Overall support to budget tools and processes
  • Support the Marketing Planning process
  • Preparation of presentations to Executive level
  • 4-7 year proven experience in business areas
  • Marketing, preferably Marketing Intelligence
  • Sales / Business Operations
  • Experience in reporting
  • Expert user of Excel and other tools of the MS Office
  • Database tools (queries)
  • SAP CRM knowledge is a plus
  • Project Management skills is a plus

Marketing Operations Data Intern Resume Examples & Samples

  • Collaborate closely with the Marketing Operations team to understand data hygiene requirements and objectives
  • With training, analyze data and determine appropriate merge action on duplicate records using a cloud-based tool integrated to
  • Standardize, cleanse and load external lists from local events (tradeshows, seminars, etc) into Marketing Automation platform and validate flow to SFDC
  • Manage projects, timelines, processes with a focus on delivering accurate and complete results
  • Data hygiene projects in SFDC Leads and in Eloqua

Manager of Marketing Operations Resume Examples & Samples

  • This marketing generalist will have a strong mix of strategic and tactical marketing skills. He/she will to help create marketing strategy for a new division of stores, build plans to execute and oversee the work to ensure it gets done
  • This person will be detail oriented and be willing to make suggestions, test/try new ideas and build processes to help get the work done
  • He/she must be comfortable working in a fast-paced environment and be flexible enough to oversee multiple projects at once and be able to react to last-minute changes and requests
  • This candidate is able to deal with ambiguity and willing to take ownership of his/her work
  • This candidate is a strong team player and has excellent interpersonal skills

Working Student Marketing Operations Western Europe Resume Examples & Samples

  • Analyze processes in their main components and single tasks to acquire a complete understanding of roles, responsibilities and deliverables connected to the activities
  • Implement and support in the creation of the projects documentations
  • Creation of interactive dashboard to map and track all processes and projects in the WE marketing and sales department understanding and describing the single responsibilities, deliverables and possible improvements
  • Global // WE calendars interaction
  • Samples processes understanding (including systems) and tracking: built report, templates and analysis on performance
  • Sample budget analysis and process review: WE and all WE clusters
  • Sample workshops and system trainings
  • Showroom Project Team Coordination, definitions of tasks, priorities and activities assignments
  • Project Management IT Solutions - Visual Merchandising Tool
  • Support the team with market/industry/data analysis and research
  • Prepare presentations for meetings, support the managers with preparation, and gather data, pictures. Deliver your own creative inputs
  • Own & develop a process around efficiently maintaining the processes with all involved stakeholders
  • Manage campaign samples (internal & external) and campaign tracking tools (ordering, shipping, tracking, returning)
  • Calendar creation & update
  • Fluent English, fluent German language skills
  • Team player who enjoys working in an international environment
  • Very good communication and interpersonal skills
  • Student of Marketing, Business or similar
  • Enrolled as fulltime student for the complete duration of the working student time

Consumer Marketing Operations Summer Intern Resume Examples & Samples

  • Pursuing a Bachelor's degree in Marketing, Business, or a related field from an accredited college/university
  • Proficient in MS office – Word, Excel, PowerPoint and Visio. Proficiency in MS Project preferred but not required
  • Ability to work on several different projects at once
  • Customer-centric and a team player
  • Ability to build relationships with stakeholders

Global Director of Marketing Operations Resume Examples & Samples

  • Manage a global team responsible for marketing systems and data analysis needs
  • Define and implement scalable processes and systems that deliver best in class demand generation, database management and communications programs
  • Develop and execute on a vision for our systems that enables us to move faster without sacrificing reliability
  • Plan and manage technical projects involving multiple departments
  • Enable the marketing team to autonomously execute on campaigns
  • Deliver programs to ensure the health of our email database
  • Deliver systems and process improvements that increase reliability of our core systems
  • Coach operations team through implementation of new systems and operational changes
  • Triage ad hoc systems and data issues in a timely manner
  • Analyze and interpret data to measure performance and inform strategy
  • Stay current on the latest marketing and sales technologies
  • Identify opportunities for innovation to help grow demand and improve critical systems for marketing and sales
  • 8+ years in operations-focused leadership role
  • A passion for working with data and building scalable business systems
  • Strong project management, system thinking, and business analysis skills
  • Experience leading a mid-sized team
  • In-depth knowledge of marketing automation, CRM, and BI software. HubSpot and Looker expertise a plus
  • Ability to navigate a decentralized structure
  • Experience developing partnerships across multiple departments, including Sales, Product, Engineering, BI, etc

Marketing Operations / Marketo Admin Manager Resume Examples & Samples

  • 2) Scope, write stori es, and manage capability enhancements and channel integration projects across CRM and Marketing Automation platforms
  • 3) Consider and propose opportunities for operational infrastructure and database improvement
  • Oversee the day-to-day operation of our enterprise marketing automation solution and related marketing tech stack
  • Perform system configuration and administration functions
  • Evaluate new technologies and add-on applications to optimize the customer experience and marketing program performance
  • Operational oversight for system integration points and ongoing marketing activities; including data integrity, operational efficiency, and system triage
  • Monitor and maintain data quality within the marketing database
  • Improve systems alignment, database growth initiatives, and coordinate in reporting and analytics initiatives
  • Assist with the discovery and onboarding process for new partner institutions
  • Troubleshoot and respond to system performance, user, and operational issues
  • Translate and implement existing processes or create and launch new business processes
  • Lead system governance initiatives including establishing best practices
  • Create and conduct training to ensure all affected staff maintain a working knowledge of the marketing systems and abide by best-practice recommendations
  • Lead periodic system performance audits and plans revision strategies when appropriate
  • Enable the team’s day-to-day execution of marketing activities and campaigns across multiple channels and across multiple institutions via the marketing automation solution
  • MBA or Masters in systems and data management preferred
  • Experience managing Marketing Ops process including lead management, database management, segmentation, and field mapping
  • 3+ years proficiency in enabling marketing automation systems (like Marketo) and connecting those systems with other technologies
  • Direct experience with Salesforce and Marketo integrations, and native sync capabilities a strong plus
  • Experience with SQL, XML, Rest APIs, Visual Studio, .Net, Informatica (or other integration platforms)
  • Practical system architecture and data model experience, as they relate to system capabilities
  • Thrives in a dynamic fast-paced environment with multiple stakeholders and competing deadlines
  • Strong interpersonal communication skills
  • Experience with CRM/Marketing Automation system implementations a plus, including initial configuration

Marketing Operations Solutions Engineer Resume Examples & Samples

  • Develop web-based applications using JavaScript (e.g., React, Node, or Meteor), HTML, and CSS
  • Create and maintain NoSQL (e.g., MongoDB) and SQL (e.g., MySQL, PostgreSQL, or MariaDB) databases
  • Interact with 3rd party API's like, Eloqua, or ServiceNow to enhance and automate tasks
  • Develop integrations using a service-oriented architecture like REST API and various business rules engines including custom rules
  • Enhance technical components of key marketing systems used to plan and carry out campaigns and generate, distribute, and report on leads
  • Create and run manual test cases and implement automated testing wherever possible
  • Contribute to detailed technical documentation, including, but not limited to, user stories, data-flow diagrams, entity-relationship diagrams, statements of work (SOWs), and blog posts
  • 3-5 years of work experience or a bachelor’s degree in computer science, engineering, information systems, or a related field
  • Record of using agile and scrum development processes to develop software
  • Great problem solver; ability to learn on your own and work in an ambiguous environment
  • Ability to manage multiple projects at the same time in a fast-paced environment across time zones and cultures
  • Experience with PHP and JavaScript web application technologies like React, Node.js, or Meteor
  • Experience with version control tools like Git
  • Experience with build tools like webpack, Grunt, or Gulp.js
  • Experience with continuous integration (CI) tools like Jenkins
  • Experience with testing frameworks like Mocha, Chai, Enzyme, or JUnit
  • Experience designing with HTML, CSS, and SASS
  • Experience with marketing automation systems like Eloqua and ExactTarget or customer relationship management (CRM) systems like is a plus
  • Experience developing in container-based Platform-as-a-Service (Paas) frameworks like Docker, OpenShift by Red Hat, or Kubernetes is a plus

Marketing Operations Resume Examples & Samples

  • Proven track record in meeting project milestones and negotiating for resources
  • Proven communication skills both written and verbal
  • Past experience includes development of budgets and/or various data and reporting metrics
  • Past positions required acting a project lead and directing a team
  • Solid Project Management and supervisory skills

Marketing Operations Intern Resume Examples & Samples

  • Intern candidates must have a strong work ethic and be willing to work independently
  • The ability to coordinate and manage multiple projects and tasks and to advance projects with an appropriate level of supervision
  • Have strong written and communications skills
  • Good collaboration skills across diverse groups
  • Analytical skills with the ability to translate insights / findings into recommendations
  • Students should be returning to school in the Fall of 2017
  • Must be available for a minimum of 11-12 weeks during the summer months June through August 2017

Marketing Operations Lead Resume Examples & Samples

  • Partner with cross-functional groups to deliver programs that enable us to operate as a cohesive, integrated team
  • Lead strategic initiatives that are top of mind for the executive team (that don’t have a natural home within other departments)
  • Enable the VP of Marketing to effectively manage change and stay focused
  • Develop operational processes to help the team run efficiently
  • Manage bi-weekly marketing reporting
  • Lead quarterly strategic planning
  • Oversee budgets and resource allocation
  • Attend executive meetings to keep a pulse on the business and coordinate cross-functionally
  • Collaborate with the VP’s executive assistant to ensure efficient scheduling and preparation for upcoming meetings or events
  • Collaborate with Communications team to prepare for internal and external appearances
  • Plan leadership events and offsites
  • Demonstrated ability to lead and influence across multiple levels of an organization
  • Operational background - the capability to execute efficiently and effectively
  • Incredibly organized with the ability to track multiple concurrent projects
  • Excellent communicator in written and verbal form
  • Ability to create beautiful presentations for internal and external use
  • Skilled at interpreting business needs and making decisions based on changing priorities
  • Highest level of integrity and management of confidential information
  • A confident, resourceful self starter who can anticipate the needs of a busy executive

Marketing Operations Intern Resume Examples & Samples

  • Serve as a point of contact for other departments who need assistance from Marketing
  • Organize and maintain internal information
  • Write and edit copy for the web, email, and other marketing channels

Marketing Operations Analyst Resume Examples & Samples

  • Assist in developing and maintaining marketing automation processes, procedures, SLA’s, programs and technical processes and workflows in Marketing Automation platform
  • Oversee budget process, including Monthly reporting on Budget vs. Actual and ROI analysis across all marketing functions, globally
  • Build and continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / advertising / program effectiveness, leads to goal), company’s pipeline and revenue attribution
  • Adjust dynamic lead scoring to increase the accuracy of our prospects and ensure BDR teams are achieving conversation rate expectations and pipeline goals
  • Participate in day-to-day marketing activities as needed
  • 2-4 years of technology marketing, or related, experience, SaaS experience strongly preferred
  • Excellent people and project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
  • Extensive experience using a Marketing Automation tool, Marketo preferred. Marketo certification a plus
  • Deep experience in CRM, both Dynamics and SFDC preferred, including implementation, administration and reporting
  • Knowledge of use and implementation of popular third-party integration applications to CRM and Marketing Automation solution
  • Strong analytical, written and verbal communication skills. Ability to think critically and make optimization decisions based off of data
  • Active in social media, including Facebook, Twitter, LinkedIn
  • Highly efficient team player who thrives in challenging working environments

Digital Marketing Operations Leader Resume Examples & Samples

  • Leads overall marketing operations strategy and planning
  • Participate and contribute to pre-sale opportunities
  • Engage with internal teams in overall engineering of client solutions
  • Manages the selection and engagement of vendor relationships
  • Responsible for continuous efficiency and improvement within team
  • Manage network relationships and capability assessments
  • Responsible for operational improvements
  • Lead efforts that support innovation of capabilities within WDM
  • Lead internal teams in delivering project implementations
  • Assess clients requirements and align internal resources to provide on-time delivery of scoped work
  • Manages team budgets, costs, and profitability
  • Lead demonstrations of capabilities in new business opportunities
  • Lead regular client reviews of delivery performance
  • Minimum of 8-10 years’ experience managing marketing operations teams
  • Ability to collaborate with stakeholders at all levels of the organization
  • Strong experience with IBM and Adobe Marketing Suite tools
  • Understanding of complex database structures
  • Strong project management skills with great attention to detail
  • High energy individual with the ability to quickly shift priorities and focus

Marketing Operations Senior Associate Resume Examples & Samples

  • Assist marketing by owning the campaign execution process. Enable programs like promotional and nurture email, predictive lead scoring, lead routing, and ROI reporting
  • Work cross-functionally with nearly every department in AdRoll to drive efficiencies in Sales Operations, Business Operations, Product, Engineering, Marketing, Business Intelligence
  • Ensure process and solutions are well documented to ensure data consistency, transparency with internal stakeholders, and a positive customer experience
  • Serve as AdRoll’s marketing data steward continually enhancing data integrity, throughput and flow between all our Marketing & Sales systems
  • Collaborate with technical and non-technical stakeholders across the organization to gather business requirements to improve processes and integrations
  • Help evaluate new marketing technologies, adding and/or consolidating vendors
  • 2+ years experience in Marketing Operations or B2B Demand Gen
  • Hands-on experience as a Marketo administrator and practitioner
  • Strong grasp of lead management best practices (routing, scoring, segmentation, etc)
  • Excel power user comfortable manipulating large sets of data
  • A passion to never stop learning and relentless desire to challenge the status quo

Marketing Operations Analyst Resume Examples & Samples

  • Manage and deploy our lead generation campaigns and strategies as a part of our overall marketing plans through our marketing automation tool (Pardot) and integration with Salesforce and our brand websites
  • Collaborate and communicate with cross-functional teams to design, implement and manage marketing campaigns, templates and reporting
  • Develop, implement and document requirements, business rules, workflows and processes for marketing automation tools
  • Serve as marketing automation technology SME to help teams develop and troubleshoot campaigns and email projects
  • 2-4 years of experience in marketing automation (such as Pardot, Eloqua, Marketo, Salesforce) and email marketing
  • Experience in digital marketing, demand generation and CRM
  • Experience with scoring models, workflows, templates, list import and A/B testing
  • Experience working with external vendors and consultants
  • Ability to build solid cross-functional relationships and work with all levels within an organization
  • *No relocation assistance is available for this position

Marketing Operations Administrator Resume Examples & Samples

  • Manage the administration of Hyland’s marketing automation system, including system configuration, upgrades / enhancements, and integration with CRM and other systems
  • Develop and maintain documentation of the marketing automation system, the processes the system supports, and the integration of marketing automation with related systems and tools
  • Make recommendations and roadmaps for process efficiency in marketing automation and associated systems; implement improvements in the marketing automation system as needed
  • Identify and work with Marketing Operations team members to implement process improvements involving the marketing automation and related systems
  • Monitor system to identify red flags, positive and negative trends, improvement opportunities and benchmarking
  • Serve as a subject matter expert on marketing automation system and integrations with related systems; construct and maintain best practice standards and documentation
  • Contribute to reporting and analytical efforts of the Marketing Operations team
  • Support the management of key performance indicators and ensure weekly and monthly net targets are available and quantified for all programs
  • Assist in managing the marketing automation system vendor
  • Assist with the resolution of issues related to campaigns, systems, analysis and data integrity
  • Provide guidance to other team members
  • Bachelor's degree in Marketing, Communications, Advertising or related field
  • Significant experience in marketing automation, CRM and/or project management
  • Significant hands-on experience working with databases and developing new data sets
  • Advanced CRM, BI and/or marketing automation software experience
  • Strong facilitation and project management skills
  • Strong Microsoft Windows and Office proficiency
  • CRM, BI and/or marketing automation software certification
  • Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
  • Highly organized and experienced at successfully multi-tasking
  • Demonstrated ability to operate at the highest level of integrity, professionalism, and forthrightness
  • Demonstrated ability to develop and use engaging, informative and compelling presentation methodologies
  • Excellent critical thinking and problem solving skills
  • Excellent conflict management, interpersonal and negotiation skills
  • Demonstrated ability to influence, motivate and mobilize team members and business partners
  • Strong collaborative skills, applied successfully within team as well as with other areas
  • Strong business and technology acumen
  • Demonstrated fiscal responsibility/accountability in managing project budgets, when applicable

Marketing & Operations Intern Resume Examples & Samples

  • Experience in any form of sales is preferred – retail, phone sales, etc
  • Strong in person and phone relationship-building skills required
  • Ability to maintain professional working relationships with all levels of the organization and client organizations.'
  • Ability to communicate professionally and effectively
  • Excellent organizational and follow-up skills
  • Ability to multi-task and strong attention to detail
  • Ability to speak, read, and comprehend the English language
  • Must be open to feedback, differing opinions and other points of view
  • Demonstrates a sense of urgency and timeliness
  • Demonstrates the ability to seek improvement
  • Excellent teambuilding and interpersonal skills

Marketing Operations Intern Resume Examples & Samples

  • Support key functions (operations, customer service, marketing) in day-to-day operations of the current pilot
  • Participate in brainstorming and planning marketing initiatives
  • Lead and shape one or more marketing campaigns, with direction from other team members
  • Research, identify and engage with potential partners as needed for co-marketing activities
  • Co-create and distribute marketing collateral (e.g. signage, circulars, mock ups, e-mail campaigns)
  • Assist in ensuring campaigns reach target audiences and help with metrics tracking and reporting to analyze campaign performance
  • Conduct customer research and interviews, as needed
  • Serve as a brand ambassador to customers and partners
  • BA in Marketing, Communications or Related Field
  • Excellent written English
  • High Attention to detail
  • Excellent Presentation and Visual Skills
  • Strong Analytical background
  • Prior Experience in Sales and Marketing
  • Valid US driver’s license required

Marketing Operations Assistant Resume Examples & Samples

  • Assists the catalog/brochure specialist on the overall text process and proof reading accuracy of all print productions, including but not limited to catalog, brochures, and flyers
  • Supports the department in the budgeting and invoicing processes
  • Maintains and coordinates the invoicing process for the national marketing budget and the department operational budget, including system management and training
  • Coordinates and develops in-store announcements to align to the commercial calendar and managing vendor relationship
  • Works with the commercial calendar and stores to identify key messages, write copies, and manage translations
  • Verifies distribution of creative to stores
  • Collaborates with marketing team to develop and maintain on-going marketing update communications to internal stakeholders and external partners
  • Executes the on-going updates and maintenance of the marketing communication portals, including, but not limited to, electronic archives, shared drives, and communication boards
  • Coordinates on-boarding process and experience for new co-workers in the department
  • Excellent communications skills, with experience writing internal communication documents such as newsletters, etc
  • Experience proof reading and strong attention to detail
  • Good project management skills and ability to coordinate and schedule cross functionally
  • Experience with billing and invoicing
  • Knowledge of basic math and formulas
  • Knowledge of appropriate business practices and procedures
  • Knowledge of computers and computer functionality
  • Knowledge of marketing techniques and methods
  • Knowledge of appropriate office practices and procedures
  • Knowledge of spreadsheets
  • Knowledge of supply ordering, processing and management procedures
  • Knowledge of Microsoft Office Suite
  • Ability to work well independently and within a team environment equally
  • Solution oriented team player that is self-motivated and confident in making independent recommendations
  • Ability to partner, motivate, and influence through strong interpersonal skills

Marketing Operations Lead Resume Examples & Samples

  • Play a key role in partnering with business franchises to understand business objectives, brand and tactical plans, and strategic imperatives and how to successfully execute within marketing services
  • Provide strategic direction and guidance on operationalizing and executing on processes, systems and tools supporting the commercial businesses
  • Lead the direction for the entire marketing services function including developing the organization structure, short-and-long-term staffing and resource requirements, and annual operating budgets
  • Create an environment of a high performing team to support execution of all brand initiatives and develop competencies across marketing services and the business franchises&#8217
  • Provide leadership and guidance to ensure best practices and solutions are established to meet compliance policies
  • Responsible for leading the Corporate Integrity Agreement CIA, working with Compliance and Regulatory to support the annual Independent Review organization (IRO) process
  • Establish and maintain strategic and trusting relationships with business stakeholders (cross functional and brand leaders) and Marketing Operations leadership to guide and influence business strategies, activities and decisions
  • Proactively plans for emerging trends and compliance guidelines, and the impact on customer and patient needs and how to effectively address them
  • Establish and maintain strategic and trusting relationships with cross functional leaders guiding and influencing business strategies, activities and decisions
  • Establish common ground between stakeholders with divergent views and objectives
  • Seen as an expert by colleagues in the ability to share deep industry expertise through recommendations and best practices
  • Collaborate closely with internal and external stakeholders, e.g. Franchises, Legal, Medical, Compliance, Regulatory to understand business strategy and customer needs and how Marketing Operations can best support
  • Strengthen partnerships with brand teams, reinforcing value of Marketing Services
  • Bachelor Degree, MS, MBA preferred
  • 8-10 years of related experience in Healthcare commercial operations role
  • 8-10 years of experience and success managing and leading teams
  • Commercial Compliance experience required; Experience working in regulated healthcare operations environment required
  • Experience working with cross-functional senior leaders and teams to achieve common goals
  • Possess strong consulting skills; use of excellent presentation, communication, and project management skills
  • Ability to present at a senior level and to influence and negotiate with senior level cross – functional colleagues to drive initiatives forward
  • Ability to prioritize and direct several projects simultaneously, meeting deadlines, and proposing solutions to support teams
  • Demonstrated understanding and experience with executing strategies of enterprise standardized solutions for ensuring compliance to procedural requirements for government reporting
  • Demonstrates a high degree of customer service and relationship building abilities
  • Proven success in managing a large team and inspiring success in others
  • Highly results-oriented with focus on creating measurable value for brand teams and the patients they support

Senior Marketing Operations Analyst Resume Examples & Samples

  • Develop dynamic HTML and Text-based email documents with embedded graphics, text and call-to-actions
  • Manage the outbound email campaign creation process, workflow and calendar with Marketing Programs and Field Marketing teams
  • Administer and maintain outbound email marketing tool (Eloqua) (creating/deleting users, configure Eloqua campaign, cloud connectors, contact washing machine ..etc)
  • Manage the integration of Eloqua campaigns with Salesforce CRM
  • Understand Marketing segmentation and work with Programs and Field Marketing teams in customizing email segments
  • Maintain and roll-up analytics for the frequency of emails, workload, as well as the details of each campaign
  • Educate and enforce industry standard email marketing best practices
  • Bachelor's degree in communication, computer science, marketing, web design and production, or a related field and 3-5 years’ experience with email marketing and online communications
  • Proven Experience in Eloqua Marketing Automation Tool
  • Strong HTML and CSS skills required
  • Prior experience developing, testing, executing email campaigns in a high-volume global environment (agency or mid-large corporation)
  • Proficiency in Dreamweaver, Photoshop and Microsoft Office applications
  • Strong understanding of email services, template design and development, and cross client compatibility issues
  • Experience with coding international character sets into emails (single/double bit)
  • Experience of A/B testing helpful but not required
  • Knowledge of SQL a plus but not required
  • High Initiative and ability to learn new concepts and tools

Marketing Operations Data Engineer Resume Examples & Samples

  • Write and validate complex SQL queries and ETL packages
  • Expertise in writing scripts in data visualization tools like QlikView and Qlik Sense, Tableau, etc
  • Identify and adopt best practices for reporting and analysis, including data integrity, test design, analysis, validation, and documentation
  • Create data processing and transformation pipelines that guide business value for marketing and sales
  • Leverage vendor system APIs like Eloqua, Salesforce, Adobe Analytics
  • Provide tier 2 investigation for data anomalies, including deep-dives into code, databases, and business logic to answer advanced user questions
  • Write documentation, including playbooks, solution guides, user stories, and blog posts
  • Create automated unit tests and data validation scripts
  • Implement system health monitoring and alerts
  • Bachelor’s in computer science, engineering, information systems, or related field, or bachelor’s degree with relevant coding experience
  • 3+ years of relevant work experience with database or software development
  • 2+ years of using SQL and RDBMS systems like Oracle, SQL Server, and MySQL
  • Experience writing complex SQL queries and stored procedures in RDBMS systems (e.g., MariaDB, PostgreSQL, Teiid)
  • Experience with back-end scripting languages like Python and Go
  • Knowledge of logical and physical data modeling concepts
  • Experience with NoSQL databases like MongoDB, DynamoDB, Cassandra
  • Track record of using agile or scrum development processes to develop software
  • Great ability to learn independently and quickly
  • Ability to manage multiple projects at the same time across different time zones in a multicultural environment
  • Ability to thrive in a fast-paced environment with minimal direction, extreme pressure, and tight deadlines
  • Solid problem-solving skills, troubleshooting, and root cause analysis
  • Version control tools (e.g., Git)
  • Deploying containers in a Platform-as-a-Service (PaaS) like Openshift 3, KubeNow
  • Data virtualization (e.g., Jboss Data Virtualization, Denodo)

Marketing Operations Analyst Resume Examples & Samples

  • 2-3 years’ experience in Marketing Operations
  • Experience working with large and complex databases, including data warehouses and databases that support various corporate systems
  • Problem solving skills, draw conclusions & develop recommendations
  • Working knowledge of CRM platforms such as Eloqua or
  • Experience with Microsoft Excel (including Macros), Microsoft Access, SQL & other business intelligence, dashboard & analytics tools
  • Proactive not reactive, a solution will not always be in front of you
  • Works independently and with a team to facilitate the goals
  • Highly motivated, detail oriented, team player, self-starter
  • Comfortable in a fast-paced environment, where agility & flexibility are needed

Senior Director / VP of Marketing Operations Resume Examples & Samples

  • Provides dependable advice and consultation to the CMO, leveraging marketing performance data
  • In conjunction with the CMO, collaborates with marketing leaders to achieve alignment with the corporate strategy
  • Orchestrates the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product objectives
  • Coordinates the budget strategy and manages the budget allocation and reconciliation process
  • Ensures that marketing measurement drives performance review of key functions and campaigns
  • Gathers and disseminates internal and external marketing best practices
  • Participates in the development of organizational alignment, competency assessments and skills development, as directed by the CMO
  • Marketing resource management (MRM)
  • Marketing automation platform (MAP)

Marketing Operations Solutions Engineer Resume Examples & Samples

  • Develop web-based applications using PHP, JavaScript, HTML, and CSS
  • Develop integrations using a service-oriented architecture like REST API and various business rules engines, including custom rules
  • Enhance technical components of key marketing systems used to plan and implement campaigns and generate, distribute, and report on leads
  • Contribute to detailed technical documentation, including user stories, data-flow diagrams, entity-relationship diagrams, statements of work, and blog posts
  • 4+ years of work experience or bachelor’s degree in computer science, engineering, information systems or related field
  • Experience with PHP and JavaScript web application technologies (e.g., React, Node, Meteor)
  • Practical knowledge of back‐end scripting languages (e.g., Python, Go)
  • Experience with version control tools (e.g., Git) and build tools (e.g., Webpack, Grunt, Gulp, etc.)
  • Previous experience with continuous integration (e.g., Jenkins)
  • Experience with testing frameworks (e.g., Mocha, Chai, Enzyme, JUnit)
  • Experience designing with HTML and CSS and SASS
  • Great problem-solving skills with the ability to learn independently and work in an ambiguous environment
  • Ability to manage multiple projects at the same time, in a fast-paced environment with a multicultural team dispersed across the world
  • Working experience with marketing automation systems (e.g., Eloqua, ExactTarget) or CRM systems (e.g., Salesforce) is a plus
  • Experience developing in container-based Platform-as-a-Service (e.g., Docker, Openshift, Kubernetes) is an advantage

Senior Marketing Operations Analyst Resume Examples & Samples

  • Shoot and edit original videos on tight deadlines without sacrificing quality
  • Work with go-to-market teams and project owners to create communications specific to the need of the product
  • Create new (or tailor existing) communications to work specifically with numerous internal communication platforms and dashboards
  • Capture and track daily, incoming internal communication requests
  • Respond to feedback and adjust communication content accordingly
  • Ensure communication strategy is consistent and reflects the organization’s strategic vision
  • Analyze viewership results and adjust strategy based on findings

Senior Director of Marketing Operations Resume Examples & Samples

  • 15 years of relevant experience and a Bachelors degree or
  • 12 years of relevant experience and a Masters degree or
  • 10 years of relevant experience and a PhD or
  • Equivalent professional experience
  • 10+ years of experience with marketing strategy & positioning
  • 10+ years of operations experience including 5+ years of senior leadership in a high-growth, innovative environments
  • 5+ years of marketing technology management experience
  • 5+ years of people management experience, especially in globally distributed teams
  • MBA or MS
  • Experience with CRM and Marketing automation technology
  • Experience in change management across distributed and matrixed organizations
  • Experience developing new processes, frameworks and models and rolling them out across a large, global organization
  • Ability to develop technology plans that support business objectives
  • Strong track record of driving results through effectively presenting to and influencing executives, peers, and boards

Marketing Operations & Business Intelligence Analyst Resume Examples & Samples

  • Work as part of a team of analysts, global and regional, that manage analytical manipulation and mining of databases for the creation of market segmentation analysis and projects to support the marketing, sales and sales supporting organizations to create and execute on market driven programs for lead, pipeline creation, and sales cycle acceleration
  • Use of disparate pieces of customer and prospect data to derive useful, relevant insights that can help drive new marketing and sales initiatives for the development of market driven programs for pipeline creation and acceleration
  • Support the development of projects that leverage the market segmentation data for the creation of market driven program with both direct and cross-functional teams
  • Improve and streamline processes regarding data flow and data quality to improve data accuracy, viability and value
  • Able to assess data requests and requirements from sales and marketing team and make the proper judgment to provide what is needed in actionable and pragmatic manner
  • Provide Quarterly/Monthly/Weekly marketing influence reporting and analysis of pipeline creation and closed/won deals to better asses results of marketing campaigns
  • Assist with the analysis of partner engagement results of marketing driven programs
  • Develop and implement practices that improve sales and operational efficiencies using SAP, Vantive, Epiphany, Hyperion, or any other database/ERP/Business Intelligence tool adopted by the company
  • Participate in internal process for data enrichment, quality improvement or big data initiatives
  • Respond quickly to ad hoc requests and challenging tasks that may challenge current level of competence
  • An ability to work well and productively, always projecting a positive outlook in a fast-paced, sometimes stressful environment
  • Strength and experience in all project management competencies: scheduling, meeting management, time management, task prioritization, etc
  • Requires strong analytical capabilities and experience and insight into marketing & business intelligence program elements
  • 3 -5 years of marketing and/or sales operation systems experience in a mid-size or large global public company, ideally with a technology bias
  • Experience participating in a successful large-scale market segmentation and marketing operation projects
  • Experience working in an enterprise data warehouse environment is a must
  • Proficient in Excel using of pivot tables and complex excel formulas
  • Detailed-oriented professional with high level of commitment to deliver accurate reports, data analysis and conclusions with ability to create own systems of check and balance to ensure right results with maximum productivity
  • A broad understanding and knowledge of database management techniques
  • Experience with and SQL databases and queries
  • SharePoint experience a plus
  • BA in Computer Science, Marketing, Business or Finance
  • Reporting Platforms

Senior Manager of Marketing Operations Resume Examples & Samples

  • Design, develop and maintain core marketing operations processes to support collaboration and communication throughout the marketing and operations teams. This includes managing the mapping process of value proposition development for the New Product Development process, managing the Ad/Promo/Brand Management process, as well as implementing changes based on insights and business knowledge
  • Partner with the Customer Marketing Insights team to design, develop and maintain critical marketing metrics to enable data driven decisions throughout the marketing team Measure performance of overall Marketing initiatives through a regular cadence of dashboards and other key metrics. Review pricing strategy in partnership with Lines of Business, Finance, and Marketing Insights. Configure analytics tools to capture and analyze programmatic data. Extract and share actionable insights with the team
  • Manage platforms for technology campaign automation and education. Ensure that all lead generation campaigns have a projected ROI before launch and measure the results against the estimate. Work with sales and marketing teams to maintain database health. Monitor and maintain data quality and completeness by leveraging tools in CRM and marketing automation systems, as well as other third-party providers
  • Lead the collection and aggregation of marketing budget and spend to ensure proper tracking and attribution of campaign dollars
  • 8+ years of progressive career experience and leadership in marketing operations, demand generation, customer acquisition, or analytics / BI
  • 5+ years Marketing / Product Management experience
  • Strategic thinker, but hands-on and a strong mentor who can jump in to teach the team to solve problems
  • Proven success building full-stack B2B marketing funnels and exceeding ROI targets at a growing startup
  • Expert in SFDC, Tableau, or other automation, reporting, and education technology platforms

Marketing Operations Resume Examples & Samples

  • Experience in Test Automation, Performance Testing and Application Monitoring
  • Experience of working on projects delivered using Waterfall & Agile methodologies across the full application lifecycle
  • A background in developing and implementing new test strategies and methodologies
  • Ability to effectively communicate at a technical level with application developers / technical architects
  • Degree-level educated or equivalent experience
  • Industry-relevant qualifications
  • Salesforce certification
  • Awareness of current trends in Agile development and application monitoring tools and ability to discuss the potential uses and merits of each
  • experience, ideally in an FMCG or similar industry environment

Marketing Operations Resume Examples & Samples

  • The Senior Consumer Operations Platform Architect will be expected to work on multiple tasks and initiatives concurrently while being accountable for driving success through enforcing software engineering methodology and standards, reviewing design packages and driving to minimise technical exposure and risks on projects
  • The Platform Architect and his/her team are responsible for ensuring quality of any code going into production. They will act as the final gate to check quality of code, adherence to coding standards, adequate testing and performance testing before allowing for release of new code into production
  • The Platform Architect will be engaged throughout solution delivery and actively take part in and support agile methodologies for delivery, identifying technology synergies across the entire product portfolio to support a relentless drive towards a lean operation. This role will be responsible for defining and maintaining the technical standards for the platform in the areas of technology, testing, development and security. As a technical thought leader, the Platform Architect will maintain an awareness of new and emerging technologies and their potential application to existing service offerings
  • The Platform Architecture team will be responsible for providing guidance, reviewing platform architecture and solution design of every functionality being worked upon by the product teams on the platform. This will ensure it is in line with the design and security standards defined by the relevant Core Technology, Enterprise Architecture and Information Security teams
  • Extensive architecture experience in applications development in a complex, multi-platform distributed environment
  • Exposure to layered solutions and designs, diverse technical configurations, multiple technologies and processing environments
  • Familiar with service-oriented architecture principles and frameworks (TOGAF, Zachman, Gartner, DOD, etc.)
  • Excellent customer-facing skills and presence
  • Demonstrable knowledge of industry trends and standards
  • Exceptional communication (English language) and interpersonal skills - including negotiation, facilitation, and consensus building skills; ability to influence and persuade, without direct control
  • Familiarity with software usability [UX/UI] concepts
  • Software prototyping experience
  • Experience in designing, developing, and deploying cloud-based solutions which leverage cloud provided platforms
  • Experience in designing and developing applications using Java, .NET, mobile and web services
  • Experience in application refactoring and modernization
  • Strong leadership, coaching and mentoring skills
  • High degree of flexibility and ability to work with employees at all levels of the organization with diverse backgrounds
  • Inherently curious with a strong desire to drive change, and ability to adapt to change quickly

Marketing Operations Analyst Resume Examples & Samples

  • Minimum 8 years of relevant experience required
  • Midstream scheduling and gas control background preferred
  • Basic computer skills; Excel and Word
  • Oil & gas experience required
  • Strong interpersonal and teamwork skills to effectively work with natural gas group, accounting, legal, and Midstream departments
  • Manage nominations and gas supplies of equity production and third party customer’s gas
  • Perform and maintain production monitoring to minimize pipeline imbalances
  • Monitor gathering allocations, to minimize equity and customer’s production imbalances
  • Coordinate with Anadarko personnel, operators, shippers and pipeline personnel on operational issues
  • Establish and maintain industry contacts with pipelines, operators, and other shippers
  • Nominate and confirm scheduled quantities of gas in downstream pipeline’s electronic bulletin boards
  • Path and balance all business transactions in EMK3 or other similar scheduling program daily
  • Coordinate with marketing accounting on any billing and reconciliation issues
  • Be available 24x7 to handle operational issues including rotational weekend on call coverage
  • Perform duties and responsibilities as assigned and required

Senior Manager, Merchant Marketing Operations Resume Examples & Samples

  • Creative review and approval
  • Creative queue manager
  • Roadmap for automated review process
  • Creative development consultation
  • Internal partner alignment
  • One Direct Report

Senior Director of Marketing & Operations Resume Examples & Samples

  • Identify, coordinate, and deploy resources into the defined market(s), facilitate ongoing communication through 1-on-1s, monthly team meetings, and serve as primary point of contact on troubleshooting or issues requiring immediate attention
  • Collaborate with executives and sales team members to expand the MSI portfolio into the client base
  • Assist with the design of standardized and scalable processes and policies that motivate team members and ensure priorities are aligned with overall organizational goals
  • Create a strategic digital marketing roadmap that properly aligns to the MSI portfolio and priorities
  • Seeking experience in leading an inside sales team organization
  • 4+ years of experience leading an account management team
  • Experience managing multi-site inside sales locations in the Service or Solutions industry preferred
  • Experience in the high tech industry is preferred
  • Strong business acumen coupled with a sound understanding of B2B and Government Sales
  • Experience in business analysis (including implementation, tracking, problem resolution and reporting)
  • Extensive experience with digital marketing
  • Willingness to travel as required for business purposes

Director of Marketing Operations Resume Examples & Samples

  • Manage all of marketing operations including lead management processes and metrics, lead scoring, nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans and alignment with sales operations
  • Drive sales and marketing alignment with initiatives and processes that support lead management, improved lead quality, enhanced data quality and tools and templates
  • Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity
  • Drive marketing database strategy: analyze gaps in our data, contact acquisition strategy, practices that ensure data quality and measure database health. Develop new ways to mine data to guide marketing investments
  • Support the Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting
  • Grow and manage world class, globally scalable email marketing programs and systems including management of marketing automation infrastructure, analytics, and reporting
  • Partner with Digital Marketing Team leaders to design and implement programs to engage prospects and clients across a variety of channels including owned media including email and websites, paid advertising, retargeting, social, and more
  • Test, analyze and optimize performance of email and digital campaigns and their elements (target, message, offer, creative, channel, content)
  • Direct global email marketing services and ensure work adheres to sound operating procedures and best practices
  • Partner with Digital Marketing leadership to analyze and communicate insights for marketing investments vs impact to pipeline and sales
  • 10+ years of experience working in marketing and/or sales operations in global, B2B high tech organizations
  • Successful track record running B2B campaigns, managing a program team, and deep knowledge of marketing automation and other marketing technology solutions
  • Demonstrated experience in effective process standardization, optimization and automation across the customer lifecycle
  • Understanding of digital marketing and demand generation marketing data, reporting and performance measures and hands on experience driving data driven decision making and performance measurement
  • Ability and willingness to be a collaborative, hands-on leader who works cross-functionally with Marketing, Sales and business partners from individual contributors to the CMO and all stakeholders in between
  • Deep knowledge and insight of marketing technology, modern marketing best practices, marketing automation, and CRM and CMS platforms
  • Extensive experience managing and implementing marketing automation, CRM, DMP, and CMS platforms
  • Experience managing marketing programs optimized for results with very strong ability to analyze quantitative data to identify and communicate business performance effectiveness and to recommend actions
  • Budget management and financial analysis skills
  • Exceptionally organized with strong planning and organization skills

Marketing Operations Developer Resume Examples & Samples

  • Deep understanding Marketo campaign setup, optimization, development
  • Technical setup of marketing campaigns
  • Delivering reports and develop dashboards for campaign success evaluation
  • Optimizing materials for campaign tracking and attribution
  • Developing optimised html landing pages for mobile/desktop viewing
  • Creating the HTML templates & necessary development work to handle email campaign launches through Marketo
  • Confident HTML knowledge
  • Solid experience with marketing automation/email service provider or tool (Marketo preferred)
  • Moderate knowledge of (or other CRM tool)
  • Solid understanding of workflow processes and systems to optimize marketing and sales productivity
  • Ability to work cooperatively across departments
  • Strong understanding and previous work experience with Microsoft Excel
  • Understanding of modern marketing
  • A strong knowledge of marketing automation and email marketing best practices

Marketing Operations Analyst Resume Examples & Samples

  • Understanding Marketo / SFDC platforms
  • Perform sophisticated quantitative and qualitative analyses, as well as advanced modeling, to translate data into actionable insights that will help influence marketing strategy. Analyze influencer engagement efforts and impact across all channels: provide analysis on campaigns, activity, frequency, behaviors and recommendations for enhanced marketing activities with target influencers
  • Create and maintain standardized reports and dashboards to provide ongoing data and insight for internal stakeholders. Including social media dashboards and Google analytics
  • Help with gathering program and campaign data and turning analytics into business insights
  • Assist in managing the technology, data and tracking points across sales and marketing systems, channels and assets
  • Manage the day-to-day reporting of online marketing campaigns. Profitably drive marketing and sales-qualified leads through inbound and paid marketing campaigns
  • Ability to create reports in Marketo and Salesforce
  • Collaborating with Marketing and business units to analyze data and identify possible process improvements and system enhancements for improvements to automated marketing programs that maximize efficiency, productivity, and effectiveness
  • Assist in developing analytical / predictive models for prospecting outreach
  • Marketo certified Expert with a professional record of accomplishment
  • BA/BS or equivalent working experience in Statistics, Econometrics, Mathematics, Computer Science, Applied Analytics, or a quantitative professional designation
  • Minimum 2 years of experience working with databases, reporting on data and working in an analytical capacity
  • 2+ years of experience in digital marketing required
  • MS SQL programming to support analytic projects and dashboards
  • Experience with CRM and marketing automation solutions such as SalesForce, Eloqua, Pardot, Marketo, a plus
  • Ability to work in a fast-paced work environment and excel
  • An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact
  • Fluent English language knowledge written and verbally
  • Experience within a B2B Marketing atmosphere
  • Demonstrated analytical skills and the ability to think outside of the box

Marketing Operations Team Leader Resume Examples & Samples

  • Manage a team of Marketing professionals and Marketo developers
  • Be responsible for all aspects around the service in North America, including managing financials and overall results for the service
  • Connect and align with Global processes and best practices on a regular basis to ensure service consistency across different regions and to foster continuous improvement
  • Manage and drive enhancements to our marketing technology infrastructure to advance our marketing effectiveness and operational efficiencies
  • Support marketing campaigns and demand generation activities during its whole lifecycle
  • Ensure all leads are being tracked, scored and routed appropriately, providing oversight throughout the process, from lead generation to qualification to disposition
  • Use campaign data to drive sales engagement and business learning. Glean insights from plan and actual campaign data and drive improvement in execution process and tactic selection
  • Establish self as the main point of contact for businesses’ Marketing teams to connect on execution and new business discussions
  • Effectively communicate plans and metrics regularly to businesses’ stakeholders
  • Drive optimization of the demand waterfall by working with relevant stakeholders to provide proper analytics and processes for refining the lead flow and user experience
  • Analyze performance of campaigns and deliver reporting and analytics that show how campaigns impact revenue
  • Create and build marketing operations reports for program performance analysis and maintain closed-loop reporting via salesforce dashboards that drives strategy for the organization
  • Work closely with internal stakeholders (Marketing and Sales) to ensure leads are flowing efficiently and programs are being credited appropriately
  • Mentor, teach, and coach the team in best practices of marketing automation. Work with team on core operational processes and uses of Marketo and Salesforce
  • Ensure campaign quality through GE processes
  • Bachelor's degree from an accredit college or university
  • Prior experience leading and directly managing teams
  • Minimum of 2+ years of experience with Marketo platform
  • Excellent people leader, and experience in leading teams of 10-15 people
  • Passion for Revenue Marketing
  • Good knowledge of Marketo/Eloqua and Salesforce
  • Experienced in B2B demand generation/marketing operations/systems
  • B2B marketing background with experience in marketing automation, leads processing (such as lead scoring/nurturing programs) and privacy compliance
  • Must be highly driven and self-motivated for a fast-paced dynamic environment
  • Able to develop productive working relationships across internal marketing GE organizations, sales, and client facing teams
  • Service-oriented attitude toward external and internal audiences
  • Ability to multi-task and work well under pressure
  • Must be resourceful and have initiative to resolve problems by a combination of research and consulting with experts
  • Must have excellent written and verbal communications skills with ability to effectively interact with both technical and non-technical professionals

Head of Marketing Operations & Analytics Leader Resume Examples & Samples

  • Leads data strategy development and infrastructure deployment, including technology ownership and marketing process governance
  • Leadership and change management
  • Matrix management, including the ability to build and work with diverse skill sets across the region
  • Ability to translate business objectives into marketing goals and measurements
  • Ability to translate business objectives into operational requirements
  • Strong communication skills and an ability to adapt to meet audience needs
  • Ability to translate quantitative data into
  • Strategic planning process
  • Budget Allocation Model
  • Campaign Framework
  • B-to-b marketing domain knowledge, particularly in demand creation work and marketing best practices
  • Marketing technologies, especially CRM, BI and Sales Automation
  • 12 to 15 years of marketing experience, ideally in an operations role with at least 3 years of leadership experience
  • Knowledge of Financial Concept e.g. Budgeting, Forecast and etc is a must
  • Experience with analytical tools(ERP, CRM, BI) is preferred
  • Experience serving, collaborating with and in influencing executive management
  • Understanding of sales cycles and product lifecycles and their respective pressures on the marketing organization to drive demand and revenue
  • Data-driven marketing strategy, planning, budget allocation and organizational alignment experience
  • Marketing measurement analysis and delivery, including global markets using data from disparate sources
  • Experience in sales is desirable
  • Demand creation/ field marketing experience is an added advantage
  • Experience with lead management process creation, delivery and monitoring, particularly in the area of service-level agreements, is desirable
  • IT project management experience, including the rollout of related applications is desirable
  • University Degree, MBA preferred

Senior Marketing Operations Analyst Resume Examples & Samples

  • Using strong quantitative and analytic abilities to understand and analyze large data sets
  • Identifying data gaps and new data sources to improve model predictability
  • Using technical and systems knowledge to understand sources of data, how they are maintained, and optimal approaches for keeping data up to date and clean
  • Working with key stakeholders in the Central & Divisional Marketing Teams, Sales Leadership, Marketing Operations, Marketing Analytics, Finance, IT, & other Akamai organizations to land shared definitions of key data fields/terms, and to define and prioritize key data improvement projects
  • Defining a data governance model for all Marketing data (leads, contacts, campaigns, tactics, etc)
  • Forming a close partnership with IT to drive data improvements over time
  • Working closely with IT to drive data clean-up projects, including sourcing external vendors or tools to do so, when needed
  • Working closely with IT to evolve CRM and Marketing Automation platforms to collect the right data
  • Evaluating high-level Marketing data business problems to identify and execute logical programs and solutions to solve the problem, including based Project Management: tracking, communication, identifying risk, status reporting and rolling out change management plans
  • Bachelor's Degree
  • 5+ years in a consulting/data analytics focused role
  • 5+ years experience with CRM systems, such as Salesforce
  • 5+ years using Microsoft Office, particularly Excel and complex pivot table
  • Strong written and verbal communication
  • Experience data mining large databases
  • Experience with Marketing Automation platforms, such as Marketo, Eloqua, Hubspot and Pardot
  • Experience with Marketing or Sales organizations
  • Strong interpersonal, organizational, and communication skills and the ability to work effectively across a wide range of constituencies in a diverse corporate and client environment
  • Experience in business process, operations, and metric definition
  • Knowledge of high-tech internet industry
  • Strong analytical skills and an ability to “think outside the box”
  • Experience driving cultural/process change across a complex environment
  • Ability to document, plan and track project tasks; ensure accuracy and validation of results produced as a result of data analysis and present finding and recommendations to internal audiences

Marketing Operations Technical Analyst Resume Examples & Samples

  • Run and adapt SQL code to implement loyalty initiatives by pairing relevant offers to customers
  • Leverage proprietary segmentations, customer insights and analytical results to improve the relevance and effectiveness of offers allocated to customers
  • Ideate, build & integrate metrics - regarding a customer’s segmentation, behavior & attitudes into current process with a focus on scalability and efficiency
  • Implement controlled experiments & A/B testing (test and learn!) to show value of new or modified strategies
  • Meet with Team/Internal Partners to discuss and manage strategies and operational needs. Partners include: business development (digital content acquisition) and email teams to integrate and communicate offers; the analytics team to clarify details regarding test & learns in progress; and the IT team for development details and process productionalization
  • Proficiency with SQL, Hive or Impala - ability to code original ad hoc queries required
  • Additional technical skills in UNIX scripting, Python or R
  • Experience with MS Office Suite, including Outlook & Excel
  • Prior experience with gathering and analyzing data from a marketing standpoint and implementing new ideas
  • Demonstrable initiative & persistence in the realms of innovation and process improvement
  • Exceptional Communication (written and oral) and problem solving skills

Marketing Operations Analyst Resume Examples & Samples

  • Drive marketing data integrity across the marketing tech stack platform and processes
  • Define, develop and implement a robust data dictionary of marketing sources, data elements, and data integrations across the organization
  • Lead data initiatives to improve accuracy, completeness and usage of marketing-related data
  • Develop operational metrics to monitor and improve data effectiveness, quality and flow
  • Administer our marketing attribution tool and serve as a liaison between Zendesk and the vendor
  • Perform impact assessment and deep dive analysis in collaboration with stakeholders to ensure data integrity, consistency, usability and completeness
  • Provide contact acquisition best practices. guidance and recommendations
  • Act as liaison to our broader corporate data management team
  • Work with data owners to cleanup and transformation to support the business process as required

Marketing Operations Director Resume Examples & Samples

  • Manage the day-to-day operations of the Creative Department
  • Develop the creative strategies to support marketing programs
  • Advocate and support brand design direction and guidelines at every level of the company
  • Lead the creative development of multiple hospital-generated marketing requests
  • Own the assignment; ensure quality across all aspects of request deliverables
  • Support the production of marketing materials for the various initiatives developed by the marketing team with their respective brand agency
  • Motivate designers to continually improve graphic design skills and maintain a high standard of overall creative performance and talent development
  • Responsible for hiring, training, mentoring and organizing the creative team composed of designers, copywriter, and delivery managers and team of local marketing managers
  • Manage outside resources, agencies and platform providers
  • Lead the Local Marketing Manager (LMM) team and ensure the team helps local hospitals shine in their community and helps them meet their objectives
  • Define, track and measure LMM objectives and impact on hospital performances
  • Ensure creation of scalable process and sharing of best practices among the different hospital groups
  • Bachelor’s degree in business, marketing, communication, advertising, or equivalent
  • Exhibits exceptional understanding of the functional aspects of print and digital design, and exceptional leadership of brand expression across multiple mediums
  • Demonstrate strategic understanding of emerging channels like social media, mobile, and digital
  • Demonstrated ability to partner with IT resources
  • Must have exceptional project management, writing, and editing skills
  • Aptitude at interacting with and presenting to executive level leaders
  • Must have a "roll-up your sleeves" mentality and be a hands-on manager who can pick-up projects with short notice
  • 7-10 years of Art Direction / Creative Direction, with ad agency and corporate experience preferred
  • 5 years of personnel management experience, including experience managing teams
  • Experience managing a distributed marketing system
  • Functional experience with all design tools, platforms, and versions of applicable software (Photoshop, Illustrator, etc.)

Marketing Operations Analyst Resume Examples & Samples

  • Administration of the Sitecore Content Management System (CMS) for Aspentech’s web properties
  • Administration of content deployment systems, for webinars and video technologies
  • Manage and document processes for web site content updates, assets, workflows and audit trails
  • Provide user support, administration, and training for internal content management users
  • Work with Application Development to implement new web site functionality, integrations, templates and architecture
  • Troubleshoot technical problems with Applications Development team
  • Provide cross functional support to the marketing operations team, such as content updates, reporting, and e-mail execution
  • Bachelor's degree in information systems management, computer science or similar technical discipline - ideally with experience with marketing data systems
  • 2-4 years of practical experience with commercial web content management systems (Sitecore a plus) as well as HTML, JavaScript, Database Design Concepts and Emerging Web Technologies
  • Knowledge of advanced principles, practices, trends, and techniques of web-based architecture, navigation, content management and website developing
  • Understanding of web services, web design, information architecture, and both proprietary and open source web applications - strong foundation in web accessibility, web standards, and web analytics desirable
  • Comfort with Windows Environment - such as RDP, FTP, IIS to Microsoft Office
  • Experience with browser compatibility issues for all platforms/major browsers

Marketing Operations Analyst Resume Examples & Samples

  • Works closely with other sales and marketing teams, including lead generation, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data. Maintains integrations between multiple systems
  • Analyzes large data sets to determine trends and outliers while verifying data consistency across multiple sources. Helps manage digital marketing campaign tracking, reporting, analysis, and is advanced in gleaning learning points and recommended actions based on the data
  • Understands how customer data is structured in the systems, and segments the database based on criteria such as region, lifecycle stage, and persona to best target a specific market or user type
  • Promotes data integrity best practices for maintaining a healthy contact database, and socializes these across the team. Collaborates with cross-company departments like IT and Sales Operations to maintain organization-wide data standards
  • Helps execute and report on lead generation campaigns, which includes collaborating with other teams in marketing and across the organization to deliver high-quality and trackable results, and presenting them in a clear and succinct format
  • Reports on closed-loop lifecycle metrics. Has a solid understanding of the sales process and how marketing contributes to it, and frequently works with sales to promote accurate lifecycle process
  • 4-5 years of professional experience in digital marketing, analytics, business insights or lead generation
  • BA/BS in marketing, digital media or related field
  • Advanced in data segmentation and reporting within Salesforce
  • Advanced in data segmentation and reporting within Salesforce and marketing automation software (Marketo is a plus)
  • Advanced analytical skills and ability to convert data into valuable learning points
  • Advanced in Microsoft Excel and PowerPoint
  • Solid understanding of the sales lifecycle
  • Skilled in problem solving and project management
  • Proven history of initiative and deadline-driven results

Marketing Operations Intern Resume Examples & Samples

  • Responsibilities will focus on supporting the team coordinators and wholesaling force, assisting with internal processes and special projects
  • Additionally, the candidate will manage and assist in project timelines, financial analysis, inventory management, auditing, and other job duties as assigned
  • This is an outstanding opportunity to learn in a fast paced dynamic financial services environment
  • Only candidates with the following criteria will be considered
  • Highly proficient in the entire Microsoft Office suite
  • College Senior, graduate student, or recent college graduate

Marketing Operations Director Resume Examples & Samples

  • As the only single view of multiple different parts, ensuring that campaigns are well crafted and well thought-through from a journey perspective
  • Optimization of current briefing process to ensure that customer experience of all promotions is well-considered and aligned with objectives
  • Quality Control and Execution
  • Management of brief deadlines, objectives, deliverables, etc
  • Oversight of all briefs to ensure highest possible quality of inputs
  • Quality control of all work being delivered by the creative team - against brief, objectives, etc
  • Production Capacity Management
  • Oversight of creative and brand team capacity
  • Advance planning to ensure that likely input requirements and production capacity are being managed effectively
  • Working with existing team members to ensure that priorities are established, and that resources are being reasonably directed towards needs
  • Campaign Consolidation and Reporting
  • Coordination of campaign reporting needs
  • Collaboration with marketing analytics and channel owners to accurately and timeously provide reporting and insights related to specific campaign moments and activations
  • Lead the evolution of the metrics we report and how we report within the marketing and operations processes, considering both objective and subjective metrics

Spec, Marketing Operations Resume Examples & Samples

  • Essential Functions
  • Responsible for the budgeting, planning, execution and review of the various trade marketing programs including peak-season in-store promotion, joint promotion with key customers, and relevant trade gift design & production, to support the objectives of driving traffic and increasing sales
  • Trade promotion material preparation, warehousing, logistic supply and monthly forecast, payment process and execution management
  • Support the execution of the various marketing programs including exhibition, road-show, PR release, trade promotion and relevant customer engagement programs to support brand equity build and traffic drive objectives
  • Support the material supply for the new store open to ensure timely store open date and consistent quality of the store presentation
  • Effective management of the various suppliers including creative agency and various production suppliers to ensure timely material supply
  • Quarterly competitive info collection and reporting; conduct customer study as required to proactively acquire market information; prepare program report for continuous improvement after completion
  • Job Qualifications
  • College graduate, 3 years above experience in trade marketing, preferably in retail or FMCG business
  • Ability to communicate clearly and concisely in written and spoken English and Chinese
  • Experience in agency management, including creative agencies and suppliers
  • Strong planning and analytical skills and ability to effectively summarize and present information
  • Willing to learn and communicate, ability to work independently and in a team environment
  • Consumer and customer focused, result oriented, reliable and responsible
  • Detail oriented and action oriented, ability to multi-task and have good problem solving skills
  • Other requirements

Marketing Operations Director Resume Examples & Samples

  • Understand and be able to communicate to an executive level both the strategic and operational understanding of the MarTech stack and the interactions between data sources and process flows
  • Align with Inside Sales leadership to maintain and optimize our inbound lead management process
  • Design and implement a segmentation strategy for marketing campaigns and communications
  • Provide recommendations and governance for email communications including policy and regulatory compliance
  • Optimize lead scoring and distribution framework to ensure quality leads are passed to sales development for qualification to increase conversion rates
  • Create and implement a standard, agreed best practices to maintain data hygiene and database cleanliness
  • Work closely with Field Sales Operations and the Inside Sales Leadership to ensure the current CRM is aligned to marketing and sales processes
  • Provide exemplary service to internal stakeholders across the business
  • A Bachelor's Degree in Sciences, Technology or Math orientation or equivalent work experience
  • 7+ years of experience in B2B or Tech marketing, enterprise experience is preferred
  • Strong analytical acumen and background - previous experience with complex projects including data mining, data warehousing and business analytics
  • Advanced use of Marketo automation tool and, including APEX triggers and advanced Marketo functionality
  • Familiarity and experience with designing and implementing enterprise grade lead routing processes
  • Ability to translate core technical concepts into business driven outcomes for Medallia executives
  • Proven track record in writing and delivering marketing strategy for a dynamic and fast paced enterprise
  • Previous experience working within a highly driven technology marketing department with an understanding of B2B buying processes
  • Proven experience at leading and growing high performance teams
  • Strong analytical skills to measure and optimize marketing investment and campaign effectiveness