Director Marketing Operations Resume Samples

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MO
M Ortiz
Mariana
Ortiz
7945 McKenzie Land
Phoenix
AZ
7945 McKenzie Land
Phoenix
AZ
Experience Experience
12/2015 – present
Boston, MA
Executive Director, Marketing Operations
Boston, MA
Executive Director, Marketing Operations
12/2015 – present
Boston, MA
Executive Director, Marketing Operations
12/2015 – present
  • Develop world-class marketing capabilities that drive improved performance, such as AB/multi-variate testing, email, yield optimization and multi-touch attribution
  • Partner with the marketing team leadership to develop an overall contact strategy for the key strategic customer segments with clear business objectives and targets for each segment
  • Manage a team that will review campaign performance reports to make recommended changes to improve performance
  • Work with the analytic leaders to develop customer attributes and models that can yield insights into subscriber behaviors and campaign performance
  • Manage a team that will monitor the performance of campaigns
  • Work closely with colleagues in the technology and other departments to identify and implement solutions that enhance marketing performance
  • Design, develop and execute response rules to track responses to campaigns and offers
11/2009 – 08/2015
San Francisco, CA
Director, Marketing Operations, Clinique
San Francisco, CA
Director, Marketing Operations, Clinique
11/2009 – 08/2015
San Francisco, CA
Director, Marketing Operations, Clinique
11/2009 – 08/2015
  • Evaluates all collateral forecasts (excluding GWP units) at the total US brand level working with Marketing Ops Team, Trade Marketing and Account Leads
  • Drive efficiencies with Marketing/VM teams regarding Sparkle openings
  • Conduct monthly reconciliation of samples to update rolling forecast
  • Host bi-monthly/monthly calls with BSM/GBSC and Account & Sales Planning to manage SKU assortment (e.g. discos and phase outs)
  • Prepare focus lists for the Planning team based on mailer features, tester units, at counter focuses
  • Manages tester unit updates, attending VM meetings etc.; manages tester budget given by Account Leads
  • Develops tester bulletins to communicate merchandising guidelines to the field
10/2006 – 06/2009
Phoenix, AZ
Director, Marketing Operations
Phoenix, AZ
Director, Marketing Operations
10/2006 – 06/2009
Phoenix, AZ
Director, Marketing Operations
10/2006 – 06/2009
  • Work with your Sr Managers to eliminate workflow inefficiency and define true workload capacity
  • Effectively manage; Sr Manager Traffic and Sr Manager Studio in support of achieving team goals
  • Analyzes the performance of each initiative to improve future performance
  • Develop marketing automation and campaign management best practices and trends
  • Actively manages day-to-day aspects of running the managed operations of a large client
  • Run performance management system across the organization
  • Manage a marketing team focused on lead generation, client retention and business development
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Florida
Bachelor’s Degree in Business
Skills Skills
  • Strategic thinker, but hands-on and a strong mentor who can jump in to teach the team to solve problems
  • Team player with strong cross-functional skills
  • Deep knowledge of demand generation strategies and testing methodologies
  • Ability to work well under pressure and at a rapid pace
  • Expert in SFDC, Tableau, or other automation, reporting, and education technology platforms
  • Proven success building full-stack B2B marketing funnels and exceeding ROI targets at a growing startup
  • 10+ years of progressive career experience and leadership in marketing operations, demand generation, customer acquisition, or analytics / BI
  • 5-10 years Marketing / Product Management experience
  • Global experience
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1

Executive Director, Marketing Operations Resume Examples & Samples

  • Develop world-class marketing capabilities that drive improved performance, such as AB/multi-variate testing, email, yield optimization and multi-touch attribution
  • Work closely with colleagues in the technology and other departments to identify and implement solutions that enhance marketing performance
  • Partner with the marketing team leadership to develop an overall contact strategy for the key strategic customer segments with clear business objectives and targets for each segment
  • Work with the analytic leaders to develop customer attributes and models that can yield insights into subscriber behaviors and campaign performance
  • Implement and lead a world-class database marketing and campaign management process
  • Develop direct marketing campaign plans that support the communication objectives and integrate with other marketing activities
  • Work with the Marketing stakeholders and the analytics team to ensure the appropriate test and control frameworks are in place to support campaign and model evaluation
  • Work with the Marketing stakeholders to optimize customer and prospect contact, communications and offers
  • Design, develop and execute response rules to track responses to campaigns and offers
  • Manage a team that will review campaign performance reports to make recommended changes to improve performance
  • Implement automated functions and manage a campaign QC team to eliminate executional errors
  • Manage a team that will monitor the performance of campaigns
  • Lead a team of 15-25
  • Bachelor’s degree in marketing, mathematics or business; MBA preferred
  • 15+ years in marketing function
  • 10+ years working in and managing a marketing operations function at a large commercial organization
  • 6+ years in leadership experience at the senior level
2

Director, Marketing Operations Resume Examples & Samples

  • Consistently communicate with leadership key milestones for successful execution of each season
  • Work with your Sr Managers to eliminate workflow inefficiency and define true workload capacity
  • Enforce an on-time and orderly workflow, holding individuals accountable to milestones and agreements
  • Work with Sr Director/Director levels within Marketing to maintain morale through successful and efficient resource planning
  • Advise Marketing leadership regarding capacity, workflow, and morale opportunities and challenges
  • Provide solid guidance to leadership regarding shifting priorities, adjusting timelines, and/or hiring freelance support
  • Know Marketing leadership’s key presentations throughout they ear in order to support preparation and organization of these meetings
  • Effectively manage; Sr Manager Traffic and Sr Manager Studio in support of achieving team goals
  • Maintain workload balance and workflow effectiveness for all projects
  • Understand the relationship between all seasons, campaigns, and projects in order to react to business changes gracefully
  • Cultivate a deep understanding of the skills and time necessary for project success
  • Develop and maintain proper timelines and approval streams for all projects
  • Assign resources according to applicable skills, workload balance, and project scope
  • Establish a workload system capable of managing data for100-200 concurrent projects
  • Quantify and communicate current and/or future studio workload to leadership team on demand
  • Presents oneself in a professional composed manner at all times
  • Ability to work closely and communicate effectively with leadership in an ever-changing environment with tight deadlines
  • Has a calming effect on people when others are at odds about finding common solutions to upcoming deadlines
  • Proven problem solver with expert knowledge of studio workflow best practices
  • Ability to construct workable solutions when presented with multiple and, often times, conflicting points of view
  • Superior organizational skills with the ability to multi-task and manage time
  • Empowered facilitator who is exceedingly diplomatic and can fearlessly manage up, down and sideways
  • Unparalleled analytical skills with the ability to promptly establish priorities and communicate expectations
  • Unflappable, with the ability to bring a sense of calm assurance to high-energy interactions
  • Comfortable using direct authority effectively to achieve goals and manage conflict
  • Unwavering sense of humor and positive attitude
  • Excellent interpersonal, leadership, listening, and communication skills
  • Ability to establish an adaptable team that continues to evolve with the business
  • Accomplished relationship builder who can improve cooperation between all marketing disciplines
  • Minimum 10-15 years of hands-on management of functions that included combinations of the following: operations, studio, traffic, print production, project management, college degree or equivalent business experience
  • Broad experience working directly in a high-volume, fast-paced, constantly changing studio environment
3

Director, Marketing Operations Resume Examples & Samples

  • Creation, tracking and revisions to integrated Sharepoint site
  • Identify processes that can be improved. Make recommendations and participates in improvement. Help to find solutions to make established processes more efficient and effective
  • Own workflow -- coordinate with other team members (pricing and planning, research, Ad Sales, On-Air Promotions and Creative Services) to monitor ongoing progress, make adjustments when required, pro-actively identify project issues/problems, assist in issue/problem resolution and provide project updates
  • Manage and ensure coordination, oversight of all phases of client projects from establishing available opportunities to order to execution
  • Act as ambassador to all Ad Sales, Brand Integration and Network divisions and departments for all projects and information entering and leaving the Marketing Services group
  • Review projects to ensure job start contains complete information and has an appropriate timeline, and insures that updates to the timelines are communicated to all stakeholders
  • Manage the scheduling and conducting of weekly status meetings with key operations teams, including preparation of meeting agendas and project status
  • Bachelor’s degree is required
  • 5+ years of well-rounded project management experience at a television network and /or advertising/marketing agency
  • Strong knowledge of Project Management and development of Microsoft Office 365 applications such as Sharepoint, Project etc
  • Must be able to project plan and oversee the implementation of process
  • Work well under pressure
  • Must be detail oriented, able to juggle a variety of jobs and/or accounts
  • Must have the ability to shift priorities quickly and handle multiple interruptions
  • Must be able to prioritize properly to meet all deadlines
  • Clear communication skills a must
  • Relentless follow up skills
4

Director, Marketing Operations Resume Examples & Samples

  • Builds timelines for all marketing campaigns, ensuring the day-to-day execution and timely implementation of all plans
  • Maintains ongoing, open communication with all cross-functional areas, including Publicity, Media, Digital Marketing, Creative Advertising, and Consumer Marketing
  • Assist in the analysis of operational and financial improvements for the Marketing team
  • Analyze business metrics to help improve efficacy of marketing campaigns
  • Assist in managing any infrastructure changes as dictated by the business environment
  • Analyzes the performance of each initiative to improve future performance
  • Design and creation of creative presentations including all aspects of marketing, including creative materials, media plans, publicity, digital, etc
  • Create and edit multi-page/multi-section documents for presentations, graphs, charts and other design projects, including pulling in AV as required
  • Develop custom presentations and materials as requested
  • Work collaboratively with marketing teams to ensure project needs and deliverables are met
  • Multitask on multiple projects simultaneously and work in a fast paced environment under tight deadlines
  • Organize and archive presentation files and assets
  • 7+ years of experience in marketing in a creative environment
  • Preparing marketing presentations and filmmaker presentations, a plus
  • Software skills: Keynote and MS PowerPoint; Strong MS Word and Excel
5

Director, Marketing Operations Resume Examples & Samples

  • Provide leadership and oversight for the production and distribution of marketing content, the process improvement function and the execution of digital marketing campaigns
  • Manage the production cycle of compliant digital marketing content and campaigns - oversee creation and adherence to production schedules by providing communication, tracking and reporting, and lead timely asset approvals
  • Work directly with VP to establish production & fulfillment policies and procedures, including standards for high quality execution; identify opportunities for efficiencies and cost savings
  • Establish & maintain vendor relationships regarding price and timeline negotiations as well as fulfillment needs related to our print and digital distribution. Oversee marketing tools for production / fulfillment management and reporting focusing on quality, profitability, efficiency, and productivity. Ensure adoption of marketing automation tools across the business
  • Establish and monitor budgets related to creative adaptation
  • Lead, coach, and motivate project team members on a proactive basis: Clearly communicate initiative expectations to team members and stakeholders. Translate objectives into clear and actionable work plans, while driving alignment of strategic and operational objectives and their communication throughout the department. Act as mediator between stakeholders and team members
  • 8+ years of related experience in marketing production with full understanding of creative digital, print, and media processes as they relate to production/ fulfillment
  • 5+ years of which in management roles with direct reports and parallel projects managing people, resources, and schedules in a multi-client environment. Ability to lead, motivate and challenge a talented operations team and inspire confidence and respect
6

Director, Marketing Operations Resume Examples & Samples

  • 5-7 years of marketing experience at a media company, advertising agency, or consumer goods or services company
  • College degree required; MBA preferred
  • Ability to understand the business side and to think creatively
  • Well organized and pays attention to detail
  • Possess the ability to multi-task, prioritize actions and deadlines, and follow-through on tasks
7

Director, Marketing Operations Resume Examples & Samples

  • Works closely with VP Sales and Marketing, West Division peers and Finance peers on the development of Sales and Marketing budgets and forecasts (i.e. revenue, expenses, FTEs, et cetera)
  • Daily review of Sales and Marketing performance in every sales channel (Region and Division) to identify successes and opportunities, and work with peer teams to recommend strategies designed to continue/improve performance
  • Works closely with VP Sales and Marketing, Director peers (Region and Division) and Finance peers on the monthly review of sales channel performance and the preparation of detailed reports used to track performance and strengthen monthly budget re-forecasts
  • Engages and interacts with Division and Regional peers to identify, recommend and execute best practices
  • Oversee Sales Operations (e.g. reporting, analytics, back-office sales channel support, budgets, et cetera), Marketing (e.g. media, playbook roll-out, partnerships, direct mail, et cetera) and Marketing Communications (e.g. special events, Director communications, Credo campaigns, et cetera)
  • Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives. Influences sales channel incentives through offer strategy. Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities
  • Develops new ideas and communicates potential uses for analytics across the business. Communicates learning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders. Develops measurement systems for programs
  • Serves as primary contact with program suppliers for implementation of acquisition and retention activities
  • Maintains and improves ongoing marketing programs, analyses, and reports
8

Director, Marketing Operations Resume Examples & Samples

  • 10+ years of marketing experience in Marketing Operations, Analytics or Demand Gen roles
  • Previous ownership of Marketing Stack and Infrastructure
  • Proven track record of building processes for lead management and reporting
  • Expertise with Marketing Automation and CRM Solutions (Marketo and Salesforce)
  • Expertise with Predictive Analytics, Google Analytics, Account Based Marketing Tools and Website Tools
  • Marketing reporting and dashboard development, analysis and delivery
  • Demonstrated ability to work effectively with internal cross-functional teams
9

Director, Marketing Operations Resume Examples & Samples

  • Team building and employee management, working with a highly motivated and technically proficient staff. Grow and empower the team responsible for most online lead capture, routing and database trigger marketing
  • Serve as a primary liaison and represent realtor.com and Top Producer systems to technical partners and internal stakeholders
  • Optimize the lead flow and conversion from the legacy systems while simultaneously directing the effort to migrate to a more elevated system with new tools. The goal is to transform the existing database and ad campaign systems to more agile and connected tools needed to unlock available segmentation within our existing customer databases and target more discriminately based on event triggers and customer actions
  • Oversee migration to Salesforce, Eloqua and Oracle SRM
  • Bring detailed knowledge of Eloqua, Salesforce, and other resident platform capabilities to bear during the campaign planning phase
  • Work with Sales leaders to ensure that channel assignment and lead the correct routing is accurately reflected in systems requirements and code
  • Coordinate with Analytics + Reporting team members well in advance of deployment to ensure that events, goals, and KPIs are accurately tracked and reported
  • Assemble and socialize business cases for process changes and technology enhancements including configurations, enhancements, and plug-ins that can improve conversion rate and other key performance metrics
  • Align with Sales Operations and Data teams to ensure Salesforce.com is aligned to current and near-future marketing goals
  • Maintain a campaign calendar and direct the integrated marketing cadence
10

Director Marketing Operations Resume Examples & Samples

  • Work-flow and Project Management
  • Minimum eight to ten years account/project management/production experience with strong knowledge of various mediums of production, process and project management in an agency or corporate environment
  • 10 or more years business experience in creative production, process management
11

Director, Marketing Operations Resume Examples & Samples

  • Work across the CI and Field Marketing organizations to streamline effective marketing planning and execution including sales plays, sales enablement, demand generation and brand awareness
  • Define metrics and KPIs that support the overall business strategy and Marketing’s contribution to the business
  • Work across the organization to set targets and track performance on monthly basis
  • Provide regular reporting to relevant teams on progress against targets
  • Run performance management system across the organization
  • Work with SVP and leadership team on overall investment strategy and budget allocations
  • Sales asset management processes and governance
  • Drive customer advocacy programs and develop and maintain a portfolio of customer wins and references
  • Provide on-going budget support to marketing organization
  • Drive rhythm of the business including compliance with all company-wide processes including compliance, talent, planning and strategy
  • Project manage key internal and external initiatives as needed
  • 10+ years marketing operations experience
  • Effective Project management skills
  • Experience working in matrix organizations
  • Experience working with finance and accounting
  • Clear decision making skills
12

Director, Marketing Operations Resume Examples & Samples

  • Aggregates XFINITY mobile plans across marketing leads. Ensures the development and implementation of a quarterly XFINITY Mobile Playbook plans to achieve all subscriber and revenue growth goals
  • Engages key stakeholders across regions, divisions, and area personnel on the development, coordination, and implementation of Marketing plans
  • Acts as a liaison between Region, Division, Corporate, and System Marketing personnel to ensure that each group is informed of most recent marketing plans and has the ability to implement them
  • Ensures that communication of current initiatives, promotions, and campaigns are accurately, timely, and effectively communicated to all appropriate personnel at all levels and departments
  • Keeps the schedule and works across the team to keep us on schedule for key launch timeframes
  • Oversees and provides direction for market and competitor analysis for Marketing
  • Coordinates across Marketing leads to develop analyze and forecast product preferences, sales coverage, market penetration, market practices, and sales trends
13

Director, Marketing Operations Resume Examples & Samples

  • Lead and coach a diverse team of managers spread across multiple locations and functions, with a wide variation of Bell experiences
  • Manage the core Marketing functions which influence our financial performance
  • 5+ years of leadership experience in Marketing. Experience in B2B Marketing would be a valuable asset
  • Demonstrated experience and success with driving cross-functional programs in a matrix reporting structure. Candidate needs to be very comfortable establishing and delivering on clear workback schedules when roles & responsibilities are ambiguous or complex
  • 5+ years of experience in directly managing a team. Experience in managing a team distributed across geographies is a valuable asset
  • Strong communication skills, both written and verbal
  • Experience and ability to present business cases and strategic plans to executives and stakeholders; the candidate has to have a passion for getting people to buy into a vision
  • Strong combination of business, financial and operations acumen
  • University degree with a Business, Marketing, Finance and/or related discipline
  • Bilingualism (French/ English) candidate preferred
14

Director, Marketing Operations Resume Examples & Samples

  • Manage a marketing team focused on lead generation, client retention and business development
  • Ensure timely, accurate implementation of marketing programs for all channels, including mass, direct, digital/email, print
  • Oversee traffic and campaign management for all marketing programs
  • Actively participate in the marketing planning process, including day-to-day management of the drive calendar as a planning tool to ensure sufficient marketing pressure
  • Steward the creative approval process, including oversight of versioning and collateral management with compliance and other stakeholders
  • Manage the QA/QC process for marketing collateral across all channels, ensuring 0% errors in public-facing materials
  • Oversee marketing technology, including Marketo, Cvent, and Dynamics. Serve as liaison with technology for the elements marketing stack, in collaboration with the Digital team
  • Manage third-party vendors and marketing agencies, including media buying and placement
  • Travel as required, could be up to 30%
  • Must be comfortable independently evaluating a situation, exercising judgment and discretion, and independently making a decision on matters of significance
  • The individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully
  • Position requires high level of responsibility regarding confidential information; must maintain confidentiality at all times
15

Director, Marketing Operations Resume Examples & Samples

  • Lead the process of clarifying/communicating meaningful, credible, and differentiated brand positionings for MBC and each of the MBC agencies which ladder up to global positionings where applicable
  • Facilitate the development of marketing materials for MBC and it’s agencies
  • Lead PR efforts to promote MBC to the Canadian marketing community in order to contribute towards the betterment of the overall MBC product and image
  • Develop a new business process and act as a coordinating resource for all new business projects working closely with the specific agency lead on each pitch to ensure Mediabrands delivers a winning proposal (note: the agency is responsible for individual pitch strategies and customized content with marketing operations playing a supporting role focused on process best practices, access to common base content, providing a design solution including the production of new business creative content, and overall coordination)
  • Act as the steward and key resource for consistent content in all new business pitches
  • Design, implement, and manage a standardized new business tracker across all agencies which will facilitate sharing of information and driving a coordinated approach to new business
  • Lead the “thought leadership & POV” strategy and facilitate it’s execution across all of MBC ensuring that all TL/POV activities support and enhance the positionings of the agencies involved in the activity
  • Lead internal communications to ensure that all staff at MBC are kept informed about business performance and direction; initiatives will include but will not be limited to leading monthly CEO communication & quarterly extended leadership team meetings
  • 10+ years’ experience in a marketing, communication, and/or PR
  • Experience with the media communications industry is desired
  • Strong communications skills, both written and verbal
  • Ability to successfully manage several large and interconnected projects simultaneously
  • Must be able to see and manage the big picture as well as minute details
  • Proven ability to perform in a fast paced environment, under pressure and tight timelines
  • Track record of building solid internal and client relations at all levels of an organization
  • Strong working knowledge of Powerpoint, Word, Excel, and graphic design programs
16

Director, Marketing Operations Resume Examples & Samples

  • Manage 4 – 6 person Goods marketing team
  • Manage a dynamic online marketing calendar
  • Partner with the Online Marketing team to maximize traffic, sales, and profit from our channel marketing, including email, notifications, SEO/SEM, affiliate, display re-targeting and acquisition, display, social advertising
  • Analyze and report on channel marketing initiatives and partner with Online Marketing
  • Develop robust attribution models, collaborate with business leaders and brand teams to maximize efficiency and effectiveness of our existing digital budget. Establish KPIs to manage performance and communicate results/value to leadership team
  • Work with cross functional teams to drive conversions and new customer acquisition
  • Take part in landing page conversion optimization (A/B testing, multivariate testing and offer testing background)
  • Responsible for directing online marketing activities, resulting in increased visitors who are likely to become qualified leads and online sales
  • Accountable for meeting new customer, revenue, and margin goals, while managing a marketing budget efficiently
  • Keep abreast of the latest SEO, SEM and digital marketing industry information, trends and opportunities
  • 5+ years in online retail or agency experience required; 2 years of management experience required
  • Analytic and quantitative skills, specifically mobile marketing metrics are a must; knowledgeable with all standard KPIs (DAU, Retention, Monetization) and excel in terms of dealing with growth-centric metrics such as CPI, LTV and ROI
  • Financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results
  • Solid understanding of media landscape as well as SEO/SEM that can elevate brand/product discovery/engagement
  • Direct marketing experience with online display advertising, content marketing, social/community marketing, affiliate marketing, email, website analytics and website conversion metrics (CPM, CTR, CPC, CPL, CPA)
  • Experience managing an online agency in SEO and SEM initiatives
  • Understanding of DMP, DSP, Attribution solutions required
  • Experience with multi-channel Attribution Modeling Tools such as Clearsailing, VisualIQ, Adomentry preferred
  • Experience writing persuasive search friendly content to drive traffic
  • Experience with Omni-Channel marketing driving traffic to both online and brick and mortar stores with a strong focus on mobile and local
  • Extremely driven and curious self-starter who can consistently uncover areas for improvement in marketing strategy and tactics and carry through to implementation
  • Exceptional project management, organizational, writing, and presentation skills
  • Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests, work effectively under pressure and under tight timelines
  • Passion to learn and willingness to work hard
17

Director, Marketing Operations Resume Examples & Samples

  • Producing, managing and streamlining M&FD planning and processes to ensure we are a “well oiled engine” through influencing a broad range of stakeholders up to EMD level in the Ratings EC
  • Management of the marketing database and ensuring that our contact strategy is compliant with all global and local laws representing Ratings on the Privacy Committee PISC
  • Management of all tools used by strategic marketing, planning and analytics
  • Producing dashboards and reports for all of the M&FD function and stakeholders (Ratings EC, Sales function) that let us know how we are performing against goals and outcomes
  • Producing insight from the dashboards on how we can further improve or areas that need attention and influencing MFD leadership to implement change
  • Making and executing recommendations to improve the operational effectiveness of M&FD
  • Owning the annual global planning, budgeting and reconciliation process for M&FD
  • Manage global event and third-party list uploads into Marketing Automation Platform
  • Mentor and educate MFD users and stakeholders on operational best practices e.g. lead routing, lead scoring
  • Influence IT on all technical aspects of key marketing automation and CRM systems and manage from an MFD perspective
  • Recommend improvements to existing systems and processes and research new
  • Minimum of 7-10 years marketing experience in a B2B environment
  • Bachelor's degree in Business, Marketing, IT or equivalent 5-7 years work experience in a Marketing Operations role
  • Strong commercial, analytical and operational knowledge
  • Experience of streamlining processes
  • High degree of common sense
  • Good influencing skills
  • Excellent stakeholder management skills
  • Comfortable with ambiguity and experience in making the opaque transparent
  • Expertise in creating and analyzing data to provide actionable insight
  • Excellent numerical ability and skills
  • Systems and process driven
  • In depth knowledge of marketing automation systems, preferably Salesforce, Marketo and other online analytics tools and technology
  • Strong written, communication and collaboration skills
  • Good technical ability
  • Strong understanding of digital marketing
18

Director, Marketing Operations & Analytics Resume Examples & Samples

  • 10+ years’ experience in marketing – with at least 6 years of marketing operations experience in B2B high tech, with a focus on lead management processes, reporting and marketing systems
  • Ability to think strategically, but also have exceptional attention to detail in execution. Ability and willingness to be a hands-on leader
  • Experience and expertise with marketing automation and CRM solutions. Eloqua and Salesforce.com experience preferred
  • Must have budget management experience and financial analysis skills. Must have annual planning GEO / Global interlock experience
19

Director, Marketing Operations Resume Examples & Samples

  • Oversight and support of our marketing automation tools including Pardot and ExactTarget, and the interactions with other integrated systems such as CRM, data quality and augmentation sources and more
  • Responsibilities include definition and creation of marketing best practices, maintenance of campaigns, programs, drip & nurture programs, lead scoring, data integrity...etc
  • Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and for increasing efficiencies and conversion rates
  • Ensure accurate and timely synchronization between Pardot and Salesforce.com databases
  • Ensure processes and best practices are in place to maintain the integrity of the Pardot data
  • Creation and daily management of the marketing budget and calendar
  • Effectively manage a variety of technology, data, and service vendors
  • Work closely with sales operations to ensure Salesforce.com meets the needs of marketing
  • Provide exemplary service to internal customers such as sales, marketing program managers, and execs as needed
  • Define business analytics and create dashboards and reports to support Marketing Operations and measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance
  • Analyze data and provide recommendations for marketing effectiveness
  • Develop a set of executive reports that accurately communicate Marketing effectiveness
  • Proven technical, analytical and quantitative skills coupled with effective communication skills (verbal and written) that enable translating complex data and/ or issues into productive discussions / actions at the executive and operational levels
20

Managing Director, Marketing Operations Resume Examples & Samples

  • 7 or more years’ experience leading a team in digital marketing or marketing operations
  • 5 or more years’ experience with diverse Marketing technologies including campaign management (SAS Customer intelligence or similar), Campaign Reporting, Email capabilities, and Data Management
  • Proven ability to lead innovation and deploy winning strategies; critical thinking skills
  • Demonstrated project management, demand management and capacity planning
  • Exceptional verbal, written and communication skills – must have a unique ability to translate complex requirements and/or issues into clear concise solutions. Information that can be clearly articulated to business stakeholders; ability to sell their ideas
  • Combined strategic thinker with tactical execution – must have the ability to create and translate their strategies into detailed action plans
  • Strong collaborator and negotiator – must be able to build and leverage effective relationships
  • Experience with Marketing processes and core functions
  • Must have strong Data Management understanding of relational databases or equivalent
  • Previous experience with subscription, web, email, mobile marketing; new product launches, digital games a plus
  • Strong appetite for technology with ability to understand data nuances and limitations
  • Experience with email, web, and mobile marketing; and email deployment processes are a strong plus
  • Effective conflict resolutions skills and ability to negotiate across competing priorities
  • Ability to multi-task, work under firm deadlines within a rapidly changing environment
  • Self-motivated, accountable thought-leader with a can-do attitude in working through challenges solving problems
21

Director, Marketing & Operations Resume Examples & Samples

  • 4-7 years of related marketing and operations experience within professional services or related industry
  • Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment
  • Executes with a sense of urgency and high degree of efficiency
  • Decisiveness and excellent use of independent judgment as well as the ability to continuously prioritize among multiple obligations and/or deliverables
  • Strong communication skills, including listening, verbal and written
  • Must be able to interact, communicate and collaborate with a wide variety of individuals at all levels of the organization
  • Strong preference for candidates familiar with general concepts related to Corporate Finance, as OCFO marketing is targeted toward Corporate Finance organizations
22

Director Marketing Operations Resume Examples & Samples

  • Developing and execute strategic marketing initiatives in partnership with key Marketing Leaders, LOB, Commercial leaders. Provide cross functional project management by collaborating with marketing peers as well as peers in finance, IT and other disciplines as needed. Collaborate with key stakeholders to identify gaps in processes and systems, and optimize workflows for productivity
  • Manage technical aspects of key marketing systems (SFDC Cloud) used for digital marketing initiatives and to generate, distribute, and report on leads
  • Utilize strong project management skills to track and deliver critical marketing system projects and operational projects on time
  • Create Marketing Education, COE to mentor and train others in marketing practices, tools and knowledge
  • May manage staff, assign work, monitor activities, evaluate performance and manage escalated/critical issues. Administer employment actions, provide coaching and guidance to staff and promote staff training and development. Support the development and management of department policies and procedures
  • Bachelor’s Degree in Business or Marketing, or a related discipline; Master’s Degree preferred
  • 5-10 years Marketing / Product Management experience
  • Deep knowledge of demand generation strategies and testing methodologies
  • Team player with strong cross-functional skills
  • Product and/or brand management preferred
23

Director Marketing Operations Resume Examples & Samples

  • 4+ years using Marketo, Eloqua, Unica, Aprimo or comparable product
  • 2+ years importing and exporting data in a SFDC environment
  • Experience with project management and project communication techniques and tools. This includes alternative ways to communicate via, written, oral, and visual media
24

Director, Marketing Operations Resume Examples & Samples

  • Participate with leadership to develop annual marketing agendas and messaging platforms that position the division correctly in the market to achieve our mind-, market- and wallet-share objectives
  • Plan, direct and control the division integrated marketing plan to create demand for our solutions, to accelerate sales attainment and to increase client advocacy in alignment with company and division objectives
  • Work with corporate branding to ensure that divisional deliverables comply and support evolution of brand standards by participating with corporate branding councils and initiatives
  • Evaluate and recommend divisional marketing standards and guidelines and work with constituents to encourage adoption
  • Manage the team that coordinates national and regional trade shows and evaluate the effectiveness of participation
  • Matrix-manage PR and CSR resources and time allocated to division from corporate Center of Excellence, to identify and maintain supportive relations with the industry and business media through dialogue with editors, and develop divisional spokespeople and thought leadership that can secure earned media with publishers and reporters
  • Manage advertising, paid media and sponsorships to ensure brand compliance, effectiveness and that they are providing the best return on investment
  • Provide leadership and direction to marketing staff
  • At least 10 years of experience in a management role is required
  • Solid understanding of business-to-business-to-consumer technology marketing and product trends
  • Proven skills in integrated marketing and full use of modern channels to reach, influence and transact with a market place
  • Experience infusing messaging into an organization and cultural change
  • History of successfully leading demand generation efforts
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Director, Marketing Operations, Clinique Resume Examples & Samples

  • Seasonal Allocation Reviews for Collateral
  • Oversees door profiles which governs the assignment of collateral (excluding samples and gifts) to doors; updates as needed with feedback from Trade Marketing, Account Planners and Field
  • Owner of allocation methodologies for collateral not governed by door profile (e.g., samples, hygienic supplies, transaction based marketing such as certain handout cards)
  • Sets guidelines and supports Account Planners/Account Leads in developing the managing the review of door profiles and other allocation methodologies with retailers seasonally (or annually depending upon account priority)
  • Forecast and Manage Collateral
  • Evaluates all collateral forecasts (excluding GWP units) at the total US brand level working with Marketing Ops Team, Trade Marketing and Account Leads
  • Works with Account Management to develop final Account Level collateral allocations; work with Head of Account & Sales Planning to ensure collateral is timed with saleable
  • Oversees Marketing Ops Team that is processing door level allocations of collateral in passport; admin alerts planners of allocations so that planner can request and apply a no charge PO from retailer
  • Develops priority ship schedule based on brand side-by-side calendar for all accounts; prioritizes ship deadlines based on needs and vets with Launch and Account Planners
  • Conducts weekly calls, in partnership with Director of New Launch, with Events Team to ensure execution of launch collateral
  • Manages marketing and non-saleable collateral inventory including: lightboxes, tester units & testers, samples, posters, stands, other marketing materials, pre-packs and hygienic supplies (excludes GWP units)
  • Provides input that helps Trade Marketing/Account Lead manage Account A&P budget for collateral (including samples testers, lightboxes, pre-paks for testers, tester units, etc.)
  • Oversees all collateral for new account door openings (e.g., review floor plan with VM, tracking and communication to field)
  • Drive efficiencies with Marketing/VM teams regarding Sparkle openings
  • Develops tester bulletins to communicate merchandising guidelines to the field
  • Manages tester unit updates, attending VM meetings etc.; manages tester budget given by Account Leads
  • Conduct monthly reconciliation of samples to update rolling forecast
  • Conduct bi-monthly calls with GBSC on sample deliveries; prepare agenda for calls based on allocations and inventory OH
  • In the future, will work in GMW system to manage collateral process (today this is done in CPMS)
  • Attend weekly merchandising meetings to gain understanding of launch elements
  • Review monthly excess reports to evaluate if any of the items on the list can be used/will be used. (ie: samples/promo items)
  • Execute tiered SKU strategy
  • Periodically organizes and supports process by which Marketing analyzes and refines national SKU assortment and may support Account Management/Account Leads in refining the account level assortments
  • Executes tiered SKU strategy, supporting overall strategy with sales analysis and coordinating closely with Product Marketing and Head of Account Management/Head of Account & Sales Planning
  • Maintains SKU list that includes discos, tiered SKU offerings, new launches etc. that are then used to populate order forms, must have lists for replenishment, etc
  • Coordinates L&E updates for Event team
  • Owns order form updates and either validates or liaises with Event role to validates order form content via FQUD reporting in SAP; issues final form to relevant parties and Account Services to enter into OTS
  • Host bi-monthly/monthly calls with BSM/GBSC and Account & Sales Planning to manage SKU assortment (e.g. discos and phase outs)
  • Alerts Product/Trade Marketing of any needs to develop education and communication around disco SKUs and phase outs
  • Prepare focus lists for the Planning team based on mailer features, tester units, at counter focuses
  • Must Have List maintenance/Holiday reciprocal logic for the replenishment system
  • Develops Retailer Seasonal Packet
  • Works with Product Marketing and Launch Planner to develop list of discos and master updated order forms seasonally and communicate to Account Management and retailer 90 days before season starts
  • SRP changes communicated in separate packet 60 days before season starts
  • Other responsibilities
  • Lead Bonus Gratis execution (assets for gratis website/forecast for bonus gratis materials)
  • Manages i-pad program, including roll-out and iPad budget line from Account Lead’s capital maintenance budget
  • Understanding of Retailer connectivity
  • Assist Fashion Group and Canadian teams with i-pad program
  • Develop and manage uniform budget; work with supplier on inventory levels and update inventory availability
  • Review and update VC assignments by door on annual basis; evaluate changes, tester unit and assortment implications
  • 8+ years experience in project management, preferably in marketing ops
  • Strong excel skills
  • Self starter and ability to work independently
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Director, Marketing Operations Resume Examples & Samples

  • Proven marketing operations experience in a B2B environment
  • Bachelor's degree in Business, Marketing, Computing or equivalent Strong commercial, analytical and operational knowledge
  • Good stakeholder management skills
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Director, Marketing Operations Resume Examples & Samples

  • Analyze gaps and make suggestions
  • Keep marketing activities tied to strategy
  • Be a resource for departmental information sharing
  • Ensure measurement takes place consistently, and provide performance data and reporting
  • Manage marketing budgets, financial planning, and financial reporting
  • Manage processes
  • Own marketing technology with IT
  • Handle resourcing
  • Ensure internal team growth, learning and development, and cultural alignment
  • Own project management
  • Run the QBR and annual planning process
  • Manage the setting and measurement of KPIs
  • Onboard new team members
  • Own the management of the marketing calendar
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Director, Marketing Operations Resume Examples & Samples

  • Performs project completion using internal or external customer perspective, typically from initiation through delivery
  • Coordinates cross-functional teams through meetings and progress measurement activity which bring distinct, specific projects to completion both on time and within budget
  • Strong understanding of project management principles, such as organization, documentation, and delegation
  • Strong communication and negotiation skills
  • Able to interact with staff/colleagues of varying levels
  • Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones
  • Able to identify and resolve issues
  • Able to complete successful projects that are on schedule and receive high satisfaction results
  • Able to function, and successfully manage, in a demanding and stressful environment
  • Able to negotiate, manage conflict, and manage customer concerns that cause skepticism or uncertainty for the customer
  • Advanced knowledge of Waterfall and Agile PM methodology
  • Able to mentor other PMs
  • Able to deviate from standard/established PM methodologies to accomplish dynamic project completion
  • Create project plans and monitor overall project progress and delivery quality
  • Facilitate good communication within the Epsilon team and with the client
  • Troubleshoot project issues and engage the appropriate resources as needed
  • Escalate any significant issues to the appropriate management team as needed
  • Ensure project compliance with Epsilon’s delivery SDLC and technology standards
  • Document and track project risks proactively and create mitigation plans for serious risks
  • Negotiate issues resolution in a matrix management environment with multiple priorities
  • Actively prioritize team workload to ensure quality results are delivered on time within budget
  • Provide leadership and mentoring to team
  • A minimum of 12 years of direct experience managing IT projects, preferably in the Database Marketing space
  • Experience leading a team or competency of Project Managers
  • Must be comfortable with managing the SDLC and technology components of the project
  • Detail-oriented, able to multi-task and prioritize
  • Self-starter with a strong initiative
  • Ability to thrive in a highly matrixed environment while managing multiple priorities simultaneously
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Director, Marketing Operations Resume Examples & Samples

  • Work with large scale financial client to create a long term marketing vision and strategy
  • Help communicate strategy to various parts of the organization to ensure alignment and understanding of priorities
  • Drive requirements for improvements and enhancements in marketing operations and infrastructure including marketing automation and campaign, initiative, and project monitoring
  • Defines, approves, and enforces BSA standards and methodology within the team to improve quality, repeatability, and on-time delivery of client marketing activities
  • Responsible for leading organizational efficiencies and open communication throughout all levels of the Marketing function
  • Complete marketing technology infrastructure ownership (project management and implementation, governance and roadmap development), including collaboration with other teams
  • Direct management of business analysts in their roles to manage campaigns, reporting, and analytics
  • Drive the process of operations and enhancement teams to maximize workflow and productivity
  • Develop marketing automation and campaign management best practices and trends
  • Establishes positive, consultative relationships with key client stakeholders by creating engaging, intuitive, informative, and data-driven insights into customer behavior
  • Getting insights into campaign success by soliciting feedback from the client on objectives
  • Ownership of solution documentation, including core system documentation and operational escalation processes
  • Demonstrated experience working cross-functionally, especially with Marketing, Technology and
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Director, Marketing Operations Resume Examples & Samples

  • Actively manages day-to-day aspects of running the managed operations of a large client
  • Manages the BSA operations resources for an account, and support production staff and client end users, with a focus on getting high quality results for the client
  • Troubleshoot project and account issues with account management and engage appropriate resources as needed to drive issue resolution
  • Develop and implement processes and methodologies to improve quality, repeatability and on-time delivery
  • Directly lead, manage, and coach a team of Business Systems Analysts (BSA), which includes providing leadership and mentoring, completing performance appraisals, interviewing, hiring BSAs, and tracking BSA deliverables
  • Act as primary BSA client contact to provide proactive and consistent general operations and development communication with the client
  • Lead BSA tasks and provide project management through the full SDLC lifecycle for change requests / enhancements to client solution, to include scoping, estimating, requirements, functional design, testing, deployment, and training
  • Resource planning in support of ongoing operations and development
  • A minimum of eight (8) years of network domain experience; including significant experience managing systems operations and people required
  • Must be able to collaborate effectively with other teams; including development
  • Must have experience managing against client SLAs, including application, computing, reporting, systems management, defect management and incident management support functions to ensure 24/7/365 system availability
  • Network Domain Experience
  • Consulting with external client contacts
  • Management and maintenance of project/account documentation
  • Creation of operational, campaign or business reports
  • Experience with one/two of the following
  • Process oriented - excellent troubleshooting and people management skills in a client facing role
  • Ability to prioritize multiple priorities under pressure while focused on getting results for the client
  • Good negotiation skills
  • Good listening skills
  • Self-starter, ability to work independently and with a strong initiative