Director Marketing Operations Cover Letter

I submit this application to express my sincere interest in the director marketing operations position.

In my previous role, I was responsible for technology and architecture leadership across the eComm and Digital Marketing landscape, evaluate and benchmark new application frameworks, platforms and technologies, architect the future state and the roadmap.

Please consider my qualifications and experience:

• Critical to have hands-on experience using CRM systems and marketing automation tools
• Financial services industry experience specifically in a broker/dealer or registered investment advisor environment preferred
• Solid understanding of media landscape SEO/SEM that can elevate brand/product discovery/engagement
• Extensive experience with business intelligence platforms
• Completion of regular tasks on time/on budget
• MBOs, including specific marketing operations team goals
• Be the in-house expert on marketing data analytics
• Successful track record in leading, managing or direct sales and marketing, preferably in Healthcare environment

In response to your job posting for director marketing operations, I am including this letter and my resume for your review.

In the previous role, I was responsible for support to ensure best practice use of marketing workflow processes and technologies with a drive to improve automation and reduce inefficiency.

Please consider my qualifications and experience:

• In depth knowledge in the strategic application of marketing technologies
• Knowledge of digital marketing strategies and procedures
• Knowledge of demand generation strategies and programs
• Knowledge of media and print advertising programs
• Technical marketing knowledge within B2B Marketing Automation Platform such as Eloqua or Marketo, Eloqua preferred
• Marketing measurement analysis and delivery, including global markets, if applicable, and using data from MAP, SFA, Web analytics and finance systems
• Familiarity with IT project management, including the rollout of related applications
• Assist in developing and implementing strategic sales plans, including resource allocation, budgeting, forecasting

In response to your job posting for director marketing operations, I am including this letter and my resume for your review.

Previously, I was responsible for leadership and expertise of marketing automation platforms, database technologies, client data management, including best practices.

Please consider my experience and qualifications for this position:

• Physician relations, Case manager, Managed care, Knowledge of local healthcare market preferred
• Accomplished in Content Marketing, able to shape editorial plans through analytics and benchmarking
• Excellent written and oral communication skills with demonstrated success presenting to Senior Leadership (CEO and Direct Reports)
• Significant strategy, project management, budget management and business analysis skills
• Knowledge of and exposure to enterprise selling and marketing, demand generation, product marketing, field marketing, events, sales training and seminars
• Experience with a broad range of marketing analytics particularly demand generation and pipeline analysis in partnership with Sales is critical
• Experience in Salesforce.com and Marketing Automation systems (preferably Marketo), web and social media analytical systems and project management tools is strongly preferred
• Experience in marketing technology products to senior leaders in enterprises via a direct sales model across multiple vertical industries

I am excited to be applying for the position of director marketing operations. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for effective Marketing support in the area of vertical marketing, compliance solutions marketing, and field marketing efforts.

Please consider my experience and qualifications for this position:

• Expert in Marketo, Google Analytics, Tableau, SFDC
• Drive the implementation of a common campaign structure and elements to be used across the marketing organization to drive a unified and streamlined execution process
• Work closely with strategy and analytics teams to implement strategic objectives and learning agenda are accurately tracked and measured to evaluate performance
• Previous experience with subscription, web, email, mobile marketing
• Experience with email, web, and mobile marketing
• Provide strategic direction and management of colleague digital self-service tools (collateral customizer, web forms, variable digital printing, print on demand)
• Eloqua and Sales Force campaign experience
• In depth knowledge of B2B marketing strategies and tactics

I am excited to be applying for the position of director marketing operations. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for training and support to both marketing colleagues in the use, best-practice, and continual improvement of our collection of marketing technologies.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Collaborate, monitor, analyze, and communicate business trends and performance of key business metrics to stakeholders
• Leverage processes, technology, guidance and metrics to run the In-house operation as a profit center and fully-accountable business
• Experience with leading complex, cross-functional projects with multiple stakeholders
• Be an inspirational, thoughtful, compassionate leader with a passion for developing talent
• Experience working closely with and advising senior executives to solve challenging business problems
• Develops priority ship schedule based on brand side-by-side calendar for all accounts
• Provides input that helps Trade Marketing/Account Lead manage Account A&P budget for collateral (including samples testers, lightboxes, pre-paks for testers, tester units)
• Manages tester unit updates, attending VM meetings