Director, Integrated Marketing Cover Letter

I submit this application to express my sincere interest in the director, integrated marketing position.

In my previous role, I was responsible for informed advice and guidance to key stakeholders on the most appropriate marketing and communication programmes as well as advising on broader areas like research, competitor analysis, digital marketing (including social media), event marketing thought-leadership and investment in 3rd party initiatives.

My experience is an excellent fit for the list of requirements in this job:

• Proven, progressive experience in General Management in retail, beverage or CPG
• Cross-platform fluency essential
• Experience effectively managing vendor partnerships
• Demonstrated success in building strong relationships with client organizations and across technology teams
• Experience with Customer Sales Contracting within US Pharmaceutical environment
• Strong business acumen in the pharmaceutical industry
• Broad knowledge of technology with experience in the type of information and systems that support a commercial pharmaceutical headquarters
• Strong knowledge of InDesign, Microsoft PowerPoint, Word, Excel and Adobe Acrobat

I would like to submit my application for the director, integrated marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for day-to-day management and leadership for Luxury & Lifestyle (B2C) pre-sales integrated marketing team, comprised of 4 team members.

Please consider my experience and qualifications for this position:

• Previous exposure to regulatory, claim and clinical issues associated with marketing consumer healthcare solutions in China
• Capable of providing clear direction to the teams toward organizational goals
• Preferably OHC experience including FMCG
• PhD, MBA and/or MD preferred
• US Sales and Marketing and Strategy Realization organizations
• IT platform and delivery teams
• Strategic external suppliers/vendors
• Extensive experience in optimizing marketing funnel from brand/program awareness to conversion to retention

I am excited to be applying for the position of director, integrated marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for cRM and marketing automation platform support for the sales and marketing team, including assisting with the onboarding coordination for new hires and continuous improvement trainings.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong interest in and knowledge of the fashion, sports and entertainment industries
• Extensive experience working with marketing research, with a strong understanding of consumer psychology and behavior
• Knowledge of multi-channel marketing technologies, principles, and processes, with a solid understanding of when to deploy a high-profile, brand-centric media approach vs
• Experience working with a range of analytics platforms, ideally including Adobe Analytics / Omniture, CRM platforms, ideally including Salesforce
• Media agency and/or creative agency account planning / strategy experience strongly preferred
• The role demands an individual with leadership experience who is agile and can ramp quickly into an innovation-led, cloud/SaaS environment
• Proven expertise in Procurement and Cloud solutions
• Excellent executive, internal, external communications skills

Please consider me for the director, integrated marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for critical analysis of own and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research, where appropriate) for identification of critical cross-regional marketing trends and opportunities and to formulate marketing and selling strategies and activities in the regions.

Please consider my experience and qualifications for this position:

• Experience in leading marketing teams and processes
• Proven success in creating and delivering strategic marketing initiatives
• Proven skills in managing agency/vendor partners, including negotiating and managing fees and directing/evaluating brand communications campaigns
• Drive for operational results including budgets, timelines and efficiencies
• Provide strategic planning and implementation of marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, retention or satisfaction
• Recommend marketing messages and frameworks based on the impact to strategic marketing planning objectives and strategies
• Experience leading teams and people, both directly and indirectly
• Strong understanding of clinical data and its implications to activating effective HCP brand endorsement

I would like to submit my application for the director, integrated marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for valuable insight, research, and support toward setting the strategy for TBT’s annual portfolio of brand marketing campaigns.

Please consider my experience and qualifications for this position:

• Strong understanding of how all digital marketing channels function including hands on experience with SEO/SEM, emails/CRM, web design
• Exceptional knowledge of the latest digital and integrated marketing tools
• Self-starter and can lead independently and proactively
• Results-oriented with high standards for self and team
• Proven track record of recruiting, developing, and leading direct reports, internal teams and external partners
• Strong strategic skills and approach
• Strong experience managing a budget and internal and external resources
• Demonstrated understanding of cultural practices and global perspectives