Director Consumer Marketing Cover Letter

I would like to submit my application for the director consumer marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for direction, manages and develops the marketing, medical and consumer care teams in the development and implementation of new product launches, campaigns and education programmes.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Superior analytic skills to assess performance and quickly course correct
• Sound technical facility including knowledge of HTML, CSS, Google Analytics, Excel, SQL, and experience designing campaigns for both desktop and mobile
• Strong people management skills and track record of developing a small team
• Experience with SEM, display, social, affiliates
• A self starter with an entrepreneurial and collaborative spirit
• Strong interest in leading an active, healthy lifestyle
• Experience leading digital and social strategy in complex business environment
• Strong knowledge of digital media including display, search, social, mobile marketing and advertising

I submit this application to express my sincere interest in the director consumer marketing position.

In my previous role, I was responsible for decisive leadership in all areas of the marketing mix related to customer insight, new product/ procedure launch, market segmentation, key opinion leader engagement, competitive dynamics, and commercialization strategies.

My experience is an excellent fit for the list of requirements in this job:

• Experience in respiratory or immunology preferred
• Demonstrated competency in managing a consumer marketing effort both internally & externally for a product launch
• Demonstrated competency in media planning to ensure proper mix and optimization (media includes digital, social, mobile and General awareness print.)
• Demonstrated Consumer marketing competencies in the pharmaceutical/biotech areas
• Prior experience with self-injectable biologics strongly preferred
• Prior experience in both Pharmaceutical and Consumer Package Goods marketing
• Multi-channel media plan development, including innovative digital, social, mobile initiatives
• Familiar with consumer marketing and PR activities

I am excited to be applying for the position of director consumer marketing. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for development and execution of strategic marketing campaigns in direct collaboration with Commercial targets for new logo and existing account business.

Please consider my experience and qualifications for this position:

• Creative thinker who, using insights and data, can frame and solve problems in new ways
• Strategic thinker that can develop strategy frameworks & solutions that are highly actionable
• Excellent communication skills, great presenter, dynamic speaker
• Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness
• Well-grounded in marketing metrics and analytics
• Luxury experience preferred
• Manage LMR (legal, medical, regulatory review) end-to-end process
• Manage Creative, Media Agency of Record (AORs) and other production vendors

I would like to submit my application for the director consumer marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for strategic direction and input for brand plan and long range plan development, ongoing market analysis, forecasting, business cases to support life cycle management (LCM), and new product commercial assessment as needed.

Please consider my experience and qualifications for this position:

• Develop Promotional Effectiveness Plans for DTC tracking and measurement
• Partner with IUD Digital Strategy team member to develop comprehensive digital and social media plans
• Actively manage the Consumer P and I (marketing budget)
• Manage Creative, Media AORs and other production vendors
• Genuine intellectual curiosity, creativity, and passion for achieving business results
• Experience in marketing, product management, or business development
• Decisive individual who displays strong communication, organizational, analytical, negotiating and problem solving skills
• Demonstrated experience in marketing of biologics preferred

Please consider me for the director consumer marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for strategic input and leadership for clinical development (all phases), pre-registration, label extension, pre-market, launch and post launch strategies and life cycle management.

Please consider my qualifications and experience:

• Fast learner (healthcare code of conduct, clinical, etc)
• Coordinate and deliver on-boarding and relationship deepening marketing activities across both digital and offline touch points, ensuring we deliver contextual and meaningful value to our clients through every interaction
• Exemplary verbal and written communications
• Strong research discipline background and comfort with a breadth research methodologies
• Strengths in analytics and story-telling to turn the results into actionable business insights
• High energy, creative thinker with proven leadership experience
• This individual will be hands-on with significant capacity for driving innovation and impact both directly and through others
• Influencing, partnering and negotiating skills with senior business, marketing executives and external partners to create and manage strong relationships