Manager Consumer Marketing Cover Letter

I would like to submit my application for the manager consumer marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for comprehensive strategic counsel to clients with a deep understanding of the digital/social marketing analytical space, their customers, and competitive landscape.

My experience is an excellent fit for the list of requirements in this job:

• Digital marketing and/or omni-channel marketing strategy
• Understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• A self-starter who manages projects from inception to completion by set deadlines, creatively problem solves and pays close attention to detail
• Knowledge of personal finance concepts, including financial planning, investing and retirement
• Experience working with video, infographics, interactive, and other asset types
• Experience developing and maintaining relationships with freelancers
• Savvy with social media, including Twitter and Facebook
• Visual storyteller and image conscience in physical spaces

I am excited to be applying for the position of manager consumer marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for insights to understand consumer behavior, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Own the strategic plan for the market segment, which includes building relationships with standards body consortiums & Tier I lighthouse customers, identifying early adopters and engaging those customers for early design wins
• Proven experience and performance in marketing mobile brands
• Superior hands-on knowledge of marketing technologies and partners (email, CRM, social, paid media)
• Strong written, verbal and technical communication skills with thorough attention to detail
• Existing knowledge of mobile marketing
• Proven working experience with direct to consumer digital and direct marketing
• Demonstrable experience leading and managing SEO/SEM, marketing content database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and sales funnel

Please consider me for the manager consumer marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for global leadership and day-to-day management of global research protocols including, Consumer Beverage Landscape (CBL), and related landscape protocols.

Please consider my qualifications and experience:

• Proven track record in delivering best-in-class point of sale marketing solutions, including digital
• Previous experience in identifying future talent and managing marketing plans around them
• A talent for integrating creative and unique marketing solutions into existing and emerging consumer landscapes
• Established network of relevant athletes and influencers
• Excellent storyteller and writer
• A talent for simplifying complex stories and concepts both in words and visuals
• Comfortable operating independently in a fast-paced, deadline-driven, high performance environment
• Effectively understand the needs and motivations of and work with diverse groups of stakeholders, from analysts to executives

I am excited to be applying for the position of manager consumer marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for reporting and audience insights on an ongoing basis to the consumer marketing team.

My experience is an excellent fit for the list of requirements in this job:

• Corporate DMO team
• Corporate Creative Team
• Regional & Field Marketing teams
• Experience in market research / consumer insights role(s) in research agency, multidisciplinary agency and/or corporate setting
• Track record in building relationships & collaborating with others to solve business questions
• Strong numerical and analytical skills, with a strong attention to detail
• Experience with a variety of qualitative and quantitative methodologies – including Shopper methodologies
• Manage customers’ experience during the billing system migration of customers’ accounts by sending out targeted communication

I submit this application to express my sincere interest in the manager consumer marketing position.

In my previous role, I was responsible for the business with a deep understanding of consumer and travel agent behaviors and mindsets to aide strategic and tactical decision-making.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience with IT audiences
• Fuse large, disparate data sets with analytic concepts to inform consumer segment decisions, propensity models, marketing performance forecasts & cohort analyses
• Proven track record of working with cross-functional teams and managing multiple high-profile projects simultaneously
• Effective and proven strategic/analytical thinking and planning skills
• Extensive experience managing advertising creative production
• Experience managing and leading teams while fostering a collaborative, team-oriented environment
• PC skills (Windows, Word and Excel preferred)
• Experience in customer loyalty marketing and/or a relationship management role