Consumer Insights Manager Cover Letter

I would like to submit my application for the consumer insights manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for advice and consultation on various business projects involving personal data with emphasis in the consumer area;.

Please consider my experience and qualifications for this position:

• Natural curiosity and creativity
• Strategic, long-term “big picture” thinker
• Successful track record of managing primary customer research
• Analytical and proficiency with quantitative reporting and statistics
• Experience with qualitative research methodologies
• Knowledge of various research methodologies (qualitative, quantitative, observational, ), their relative strengths and weaknesses, and what type of research objectives they are appropriate for investigating
• Knowledge of the primary research process
• Knowledge of project management disciplines and process project management skills

I would like to submit my application for the consumer insights manager opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for insights to clients on tracking deliverables and ad hoc analysis projects which leverage insights from consumer digital site behavior with campaign, survey and consumer activity data, and claims data.

Please consider my experience and qualifications for this position:

• Broad-based business acumen, and strong analytical skills
• Well-developed organization and project management skills to manage multiple projects and priorities at one time
• Strong leadership, teamwork and analytic skills
• Proficient with Excel, PowerPoint, and survey monkey advanced techniques
• Demonstrated leadership in creation and development of a team
• Working at a supplier with vast experience writing surveys
• Google Analytics Certified, Google Webmaster Tools, and HTML
• Adobe Site Catalyst (aka Omniture)

I submit this application to express my sincere interest in the consumer insights manager position.

In the previous role, I was responsible for consumer Insight leadership with cross-functional teams providing strategic partnership with Innovation Marketing, R&D, Sales, on-site suppliers, agencies, and consultants.

Please consider my experience and qualifications for this position:

• Pragmatism, maturity & level headed
• Builds clear, concise consumer stories utilizing multiple sources and business partner perspectives
• Enough data skills to be self-sufficient in analyzing the results of qualitative research other quantitative data
• Have an understanding of Nielsen measurement currency
• Experience designing qualitative and quantitative research projects and writing RFPs
• BA/BS in social sciences, marketing science, applied research, or related field
• Key stakeholders management
• Displays a strategic perspective

In response to your job posting for consumer insights manager, I am including this letter and my resume for your review.

In the previous role, I was responsible for consumer Insight leadership and influence across cross-functional teams, strategically partnering with Marketing, Analytics, R&D, Sales, on-site suppliers, agencies, and consultants.

Please consider my qualifications and experience:

• Hands on experience with the full range of custom research techniques, analytics and syndicated information
• Influencing short-term and long-term strategic planning for Arnott’s categories and icon brands
• Passion for the value of consumer insights and a natural curiosity about consumer behaviour
• Client side FMCG experience highly desirable
• In conceptualizing research based solutions to business problems
• As a strategic consultant and advisor
• Competency in principles of study design and experience with a broad range of consumer-oriented research methodologies, both qualitative and quantitative
• Mastery of basic statistics (confidence level, p-value, power, statistical significance, regression)

I submit this application to express my sincere interest in the consumer insights manager position.

Previously, I was responsible for effective and timely support to consumer insights projects and activities for the market to meet business objectives.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Proficiency in questionnaire development and programming
• Proficiency in data analysis tools
• Requires excellent time management, planning, and organizational skills
• New client acquisition experience at a strategic level
• Proven knowledge of marketing research, consumer insight, or data science services
• Working in an agency setting preferred
• Self-starter, organized, and experienced working within a Project Management tool
• Conceptual thinking, that is grounded in client needs, trends and innovations in the research and analytics landscape