Marketing Insights Manager Cover Letter

I would like to submit my application for the marketing insights manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for reports and dashboards necessary to evaluate the success of Amgen’s programs across the full travel experience.

Please consider my experience and qualifications for this position:

• Flexible thinking and intellectual curiosity
• Identify risks and opportunities to digital adoption targets
• Expertise in producing studies with a wide variety of methodologies (surveys, focus groups, quantitative research, A/B testing…)
• Deep interest in digital and new technologies consumption patterns and branding measurement
• Marketing experience in retail and broad business knowledge highly preferred
• Track record of achieving objectives within budget and timelines
• Interpersonal skills sufficient to successfully work within cross-functional teams and with vendor experts
• Strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive and appropriate urgency

I submit this application to express my sincere interest in the marketing insights manager position.

In the previous role, I was responsible for actionable reports, dashboards, analyses, and metrics that give leaders timely and accurate data they need to make decisions.

Please consider my experience and qualifications for this position:

• Demonstrates experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders (e.g., executive leadership, cross-functional team members, agency and retail partners)
• Demonstrates curiosity about consumers, shoppers, and end users within an organization
• Demonstrates experience discovering and activating consumer insights that lead to sales growth in the form of new product or service launches, existing product improvements, and improved marketing efficiency
• Experience and excellent understanding of both digital and traditional marketing
• Strong Marketing background including performance management and marketing KPIs
• Advanced skills in analytical tools including SQL, SAS, R combined with a strong understanding of statistical methodologies commonly used in marketing mix modelling
• Familiar with use of online digital data (e.g., Omniture)
• Mastery of monitoring tools such as Sprinklr, Hootsuite, Lithium, Sysomos

I would like to submit my application for the marketing insights manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for insights and recommended actions based on a defined set of reports & dashboards and KPI framework.

Please consider my qualifications and experience:

• Knowledge of electronic health records, claims data and registries highly desirable
• Comfortable working in a fast-paced changing environment with a certain level of ambiguity
• Orchestrates the annual marketing planning process
• Lead efforts to define and implement frameworks for measuring, reporting and analyzing marketing results
• Partner with the US Issuer Marketing, US Merchant Marketing and the Product Architect teams in understanding business needs and RFP pipelines
• Develop research frameworks/plans based on identifying key business questions to address through research across different stakeholders – consumer, merchant, issuer and government, based on specific RFP needs
• Combine research results with other information sources to tell a compelling story and provide context, hypotheses and the “so what” for results
• Manage and leverage syndicated sources like statement-scrape data to understand trends in the credit market space

I would like to submit my application for the marketing insights manager opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for leadership with relevant, point-in-time data on ongoing campaigns by creating and managing dashboards and reports.

Please consider my experience and qualifications for this position:

• Analyze consumer and market trends to understand key perceptions, motivations and drivers of consumer/market dynamics
• Expertise in investment services industry trends, particularly from the perspective of brokerage distribution
• Experience analyzing different types of data sets, including mail / email campaign performance, market research, account behavior, product utilization, financial data, VOC, and web data
• Experience in client-side work in consumer products/durables preferred
• Demonstrates experience tailoring communications to different audiences and communicating to stakeholders (e.g., brand leadership, cross-functional team members, agency and retail partners)
• Demonstrates genuine respect for and curiosity about consumers, shoppers, and end users
• Demonstrates expertise in a wide range of qualitative and quantitative methods and can apply them appropriately to business issues
• Demonstrates experience leading the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly

Please consider me for the marketing insights manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for consistent communication including dashboards and reports outlining quantifiable results, campaign ROI, program analyses and recommendations to field marketing, channel and management.

Please consider my qualifications and experience:

• Proven analytical skills and statistical and modeling competencies
• Experience using Google Analytics and/or Adobe Analytics (Omniture)
• Strong written and verbal presentation skills, and experience presenting to internal business and marketing audiences
• Strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external / internal, enterprise knowledge, recognizing and anticipating emerging trends and
• Independently design and execute research projects based on business partner needs
• Guide business areas through the market research and insights process to determine the most efficient and effective research designs for their business problems
• Advanced skills to guide, and partner with external research vendors to execute market insights projects, as needed
• Analyze and interpret marketing research data and develop meaningful key findings and implications for the business which lead to new marketing concepts and strategies