Manager, Consumer Insights Cover Letter

In response to your job posting for manager, consumer insights, I am including this letter and my resume for your review.

In the previous role, I was responsible for ongoing thought leadership on the research methodologies and approaches and their application to understanding customer expectations and needs.

My experience is an excellent fit for the list of requirements in this job:

• Mentors teammates to promote professional development
• Manages multiple projects simultaneously and meet deadlines
• Builds productive relationships with partners and clients
• Intermediate understanding of quantitative and qualitative market research best practices
• Intermediate understanding of statistics
• Experience influencing cross-functional stakeholders
• Experience driving strategic foresight/trends programs
• Experience managing/mentoring junior associates

In response to your job posting for manager, consumer insights, I am including this letter and my resume for your review.

Previously, I was responsible for support to the planning, design, and execution of consumer and market research to generate qualitative insights about our subscribers, programming, brand, and industry.

Please consider my experience and qualifications for this position:

• Strong communication skills (visual, verbal and written) to create and deliver compelling presentations of insights
• A team player with team building, consultative and influencing skills
• Executes consumer insights research
• Supports others in the integration of findings from multiple studies and sources of research to present a complete picture including leveraging guest relations and other resources
• Problem-solving & strategic marketing skills
• Strong knowledge of syndicated data (Nielsen, IMR, NPD)
• Food CPG background
• Adept at identifying and using appropriate technology and tools to accelerate research and results delivery, expediting stakeholder decision making and time to market

I am excited to be applying for the position of manager, consumer insights. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for research guidance and act as a research subject matter expert across departments to influence the design and ongoing analysis of research throughout organization and link insights together to provide holistic understanding of consumer.

Please consider my experience and qualifications for this position:

• Knowledge of the secondary research process and methods
• Knowledge of data sources available to the Consumer Insights and Marketing Analytics teams for analyses and reporting (past primary data, Lexis-Nexis, Scarborough data, scan data, demographics data, Market Track)
• Knowledge of Continuous Quality Improvement (CQI) Processes
• Excellent written and verbal communication skills, and presentation skills including presenting findings to executive management
• Training and teaching skills
• Persuasion an negotiation skills
• Marketing Research organization membership (Marketing Research Association, American Marketing Association)
• Professional Researcher Certification (PRC)

I would like to submit my application for the manager, consumer insights opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for guidance to onsite and offsite students and research assistants for multiple studies regarding study procedures, data collection, and analysis techniques.

My experience is an excellent fit for the list of requirements in this job:

• Engrave new capabilities in learning and facilitation
• Great knowledge of marketing agenda & environment
• Hunger to business development
• Experience with Hispanic or multi-cultural marketing could be beneficial
• CPG/Beverage Industry Experience could be beneficial
• Understand the retail CPG industry, with emphasis on food products (frozen and dry)
• In depth knowledge of custom and secondary research, data, and analytic vendors and their capabilities
• Creative and insightful analyst

I am excited to be applying for the position of manager, consumer insights. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for training, development, and coaching of Account Executives on sales techniques, account planning, account management, quantitative and qualitative research tools, and cultivation of key accounts and growth industries.

Please consider my qualifications and experience:

• Willingness to question “the data”
• Passion for customer driven innovation
• NPS & VOC program management
• Successful track record within a market research agency environment – ideally a mix of project and client exposure
• Expertise designing qual and quant solutions
• Experience in Consumer Research (with specific experience in product testing or consumer insights to support R&D preferred)
• Self-motivated and self-monitored
• Familiarity with primary research methodologies