Insights Analyst Cover Letter

Please consider me for the insights analyst opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for insights and research for RFP proposals, new business pitches, POV’s, case studies, social media content, etc.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Working knowledge of retail and trends in women’s apparel
• Analytics skills, with experience in SAS, Business Objects, Microstrategy, Access and Excel
• Experience with a broad range of qualitative and quantitative research methodologies
• Demonstrated skills in working cross-functionally in an organization, synthesizing data from various sources and crafting cohesive, strategic, actionable recommendations
• Comfortable with ambiguity and self-starting on solutions
• Experience in research project management and working with external research suppliers, designing questionnaires, facilitator guides, and banners for research reports and analyzing cross-tabs
• Have a growth mindset
• Surveys (Research Now,Lucid, Dynamic Logic, Insight Express, Factor TG)

In response to your job posting for insights analyst, I am including this letter and my resume for your review.

Previously, I was responsible for guidance and direction to Immunology Consumer marketing teams in understanding physician and patient behaviors regarding media consumption and the associated investment, integration and improved efficiencies of paid media assets.

Please consider my experience and qualifications for this position:

• Demonstrable experience in measurement tools and techniques, data tracking, analytics and attribution technology to evaluate and enhance online executions across multiple channels
• A real team player with a solutions-focus, entrepreneurial spirit
• Resourceful problem-solver with a willingness and determination to find and tell the most compelling story
• Proficient in Microsoft Office, specifically PowerPoint and Excel Data Analysis Pack
• Experience in SQL/WebFOCUS or other BI tool for querying data and for data manipulation/transformation
• Experience in financial services, with thorough knowledge of HR systems or financial services products, customers, transactions and interaction data
• Knowledge of Hadoop (Hive/PIG), Python and / or Presto
• Experience with SQL for data extraction and analysis

In response to your job posting for insights analyst, I am including this letter and my resume for your review.

Previously, I was responsible for rOI and business case analyses for digital marketing initiatives and social media activities.

Please consider my experience and qualifications for this position:

• Communicate proactively with other stakeholders such as client engagement, creative, and media (trade desk)
• Detail oriented, quick learner and able to balance multiple tasks and deliver for multiple stakeholders
• Hands-on experience with web analytics platform(s) (Webtrends, Adobe Analytics, Google Analytics)
• A technical or service-oriented background in energy management systems, energy consulting, mechanical or electrical system design, or facilities management preferred
• Certifications in energy efficiency or energy related fields preferable
• Proficiency with Excel, Access and PowerPoint and business intelligence reporting tools
• Experience in SQL/WebFOCUS/Visual Studio/Tableau or other BI tool for querying data and for data manipulation/transformation
• Intermediate to expert level of skills in MS Excel and MS Access

I would like to submit my application for the insights analyst opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for situational awareness of breaking and emerging issues occurring globally through Internet observation, news media reporting, social media monitoring and industry networks.

Please consider my qualifications and experience:

• Advanced knowledge of Microsoft Excel (formulas, pivot tables, ), Power Point, and other Microsoft Office applications
• Experience in BI tools including Tableau, IBM Cognos, Alteryx, and Retail Velocity is preferred
• Experience with retailer online systems, such as Wal-Mart Retail Link and Target MerchIQ is preferred
• Proficient in Excel, Access, and Power Point
• A/B Testing preferred
• Tableau or other data visualization tools preferred
• Some survey programming experience
• Fantastic working environment which includes lots of meeting rooms, great technology, a range of teas & coffees, central location (less than 5 minutes’ walk from Liverpool Street station)

I submit this application to express my sincere interest in the insights analyst position.

Previously, I was responsible for day-to-day analytics support for Staples on-site media business – including leading the requirements of future state reporting for a fully scaled media business.

Please consider my experience and qualifications for this position:

• Provide guidance and support to regional sales and distribution team in conducting voice of the customer surveys as needed
• Demonstrated track record of creating and building complex evaluation tools for assessing/tracking product performance and associated user behaviors
• Expertise across an array of qualitative and quantitative research methodologies
• Experience with analytical tools supporting statistical data evaluation and reporting, querying large, complex data sets (Tableau, Spotfire, STATA, SAS, SQL, SPSS/R, etc)
• Strong familiarity with computer/IP networking (bandwidth estimation, packet loss, latency, streaming protocols, video codecs, FEC)
• A understanding of marketing, branding, editing/publishing, business development, client services and state relations in order to provide actionable recommendations
• Experience with survey management and other research methods is preferred
• Demonstrated project management and project leadership capabilities