Strategic Insights Manager Cover Letter

In response to your job posting for strategic insights manager, I am including this letter and my resume for your review.

In the previous role, I was responsible for reporting, analysis and insightful recommendations to business leaders on key performance metrics pertaining to sales, marketing and business development.

My experience is an excellent fit for the list of requirements in this job:

• Create robust global product revenue forecasts and lead new indication opportunity assessments
• Partner with team members across the organization, building relationships to guide launch planning
• Progressive experience in strategic insights, market research, business analytics, strategic forecasting, or a related field
• Strong track record of leadership in high performance consumer packaged goods or medical device environment
• Strong familiarity with media math metrics
• Basic knowledge of native advertising and current trends in the digital marketplace
• Significant prior experience with databases on other analytics tools
• Prior experience in pharma / healthcare industry preferred

I submit this application to express my sincere interest in the strategic insights manager position.

Previously, I was responsible for high quality support to the category marketing team in interpreting market results, contributing to practical action plans on execution and planning.

My experience is an excellent fit for the list of requirements in this job:

• Comprehensive understanding of the media landscape
• Familiarity with crosstabs and syndicated tools such as comScore, Nielsen, Simmons
• A good understanding of the Belux retail environment, FMCG and beverage industry challenges and opportunities
• Experience in business insights, performance tracking, strategic planning and ad hoc analysis
• Preferred experience with Nielsen as a data source
• To be highly analytical and mathematically competent
• To be comfortable working with Microsoft Excel & PowerPoint
• Be fluent in French and/or Dutch, and English

In response to your job posting for strategic insights manager, I am including this letter and my resume for your review.

Previously, I was responsible for comprehensive analytic marketing research for markets, products, and customers in support of the strategic and business planning process.

Please consider my experience and qualifications for this position:

• Excellent verbal and written communication skills to translate data into context for various stakeholders
• Elevate the relevance and impact of insights generated from research projects by providing the Employer context through every step of the research value chain
• Collaborate with Research Consultants to fine tune research objectives and design survey instruments with Employers in mind
• Interpret data through the Employer lens, complement primary research data with secondary intelligence to arrive at audience-centric insights that solve for the business objectives
• Evangelize the importance of an externally-focused audience perspective in how we frame and diagnose business issues, how we message, communicate, and approach solutions
• Work with the Director of Audience Insights to develop a learning plan about Employers and stay abreast of all published research and the latest trends impacting Employers
• Support the Director of Audience Insights on all facets of programmatic Employer-based research initiatives designed to serve as a key knowledgebase and source of thought leadership for the company
• Adept at translating quantitative and qualitative data into impactful insights, integrating a variety of data sources including primary and secondary research

I would like to submit my application for the strategic insights manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for decision support and have marketing and supply finance ownership for forward-looking business and operational planning, business metrics analysis and financial forecasting, and business performance measurement.

Please consider my experience and qualifications for this position:

• Elevate the relevance and impact of insights generated from research projects by providing the Intermediary context through every step of the research value chain
• Collaborate with Research Consultants to fine tune research objectives and design survey instruments with Intermediaries in mind
• Interpret data through the Intermediary lens, complement primary research data with secondary intelligence to arrive at audience-centric insights that solve for the business objectives
• Work with the Director of Audience Insights to develop a learning plan about Intermediaries and stay abreast of all published research and the latest trends impacting Intermediaries
• Support the Director of Audience Insights on all facets of programmatic Intermediary-based research initiatives designed to serve as a key knowledgebase and source of thought leadership for the company
• A non-stop learner with an inquisitive nature and a thirst for knowledge
• Significant experience of business/competitive intelligence and business analytics within medical or related industry - wound care experience preferred but not essential
• Strong analytical background and experience managing data driven marketing campaigns

I submit this application to express my sincere interest in the strategic insights manager position.

In my previous role, I was responsible for insight and business recommendations based on analysis involving internal and external data, markets, customers and performance.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Outstanding communication skills external & internal
• Marketing and brand management experience
• Competitive intelligence / assessment
• Consumer and Trade Marketing Research (Qualitative and Quantitative)
• Pricing research Brand Price Trade Off
• Consumer shopping behavior
• Brand Growth Potential
• Sales forecast modeling