Marketing Director Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the marketing director job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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HP
H Pacocha
Hilton
Pacocha
8056 Bashirian Path
Phoenix
AZ
8056 Bashirian Path
Phoenix
AZ
Experience Experience
11/2016 – present
San Francisco, CA
Integrated Marketing Director
San Francisco, CA
Integrated Marketing Director
11/2016 – present
San Francisco, CA
Integrated Marketing Director
11/2016 – present
  • Works closely with Marketing Research Manager to leverage research to develop strategic approaches and recommendations
  • Assist in the development and execution of research projects and materials that support initiatives within TEN
  • Create proposals in response to RFPs and proactively develop programs for potential advertisers
  • Provide project management support of sold client programs
  • Development of presentation materials including Power Point decks including, but not limited to, The Enthusiast Network group presentations, digital upfronts and sales one-sheets
  • Work collaboratively with sales reps, key sales assistants, freelancers, and other internal/external resources to coordinate and execute successful marketing programs that drive advertising revenues
  • Reporting/Marketing Analytics: Work with team members to define and oversee marketing analytics, KPI's, dashboard and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance, channel and direct sales. Develop and provide tracking solutions for website and digital initiatives; provide website analysis insights and testing results
12/2012 – 06/2016
Los Angeles, CA
Regional Marketing Director
Los Angeles, CA
Regional Marketing Director
12/2012 – 06/2016
Los Angeles, CA
Regional Marketing Director
12/2012 – 06/2016
  • Bring increased knowledge of the region to HQ in order to inform future global programs
  • Analyze sales results of key promotional efforts to provide conclusions and recommendations
  • Partners with the Regional Vice President to establish and communicates clear goals and objectives for accounts, including Shipment Plans, Top Side Sales Plans, to Regional Sales Director(s) and Account Executives (i.e.: Seasonal GWP planning, Holiday, key launch initiatives)
  • Periodic benchmark discussion with both internal and external contacts to reevaluate and reassess brand performance (i.e.: Category Objectives, Holiday Cadence, etc.)
  • Responsible for Seasonal Advertising Strategies/Managing Coop Budgets
  • Develop Seasonal Promotional Calendars with the Account, maintaining all Side-by-Sides and Media Cost Sheets
  • Work as a liaison between the Account and our NYO on routing ROP, Printed Materials and Broadcast buys
10/2007 – 09/2012
Boston, MA
Marketing Director
Boston, MA
Marketing Director
10/2007 – 09/2012
Boston, MA
Marketing Director
10/2007 – 09/2012
  • Develop & manage Retail Partnerships Manager & Marketing Manager
  • Acts as core part of Event Brand’s management team, working to develop and execute against overall strategic plan
  • Establish social media accounts, create/ post content, manage contests, and fan engagement
  • Develops and manages marketing budget. Makes sure marketing spends are on budget and accurately reported
  • Select, develop, and manage all marketing managers and indirectly oversee all staff within each marketing area
  • Establish relationships with similar performing arts organizations in New York City where reciprocal trades of marketing support can be established
  • Provide guidance and advice to the marketing coordinators and work with a brokerage team in planning and proposal management tools
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Georgia Southern University
Bachelor’s Degree in Marketing
Skills Skills
  • Sound knowledge of Sales procedures (both online and offline) to enable quick problem solving
  • A strategic and creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills
  • Ability to build networks and strong business relationships; ability to engage many diverse stakeholders and win their co-ownership in the outcome
  • Strong knowledge of MS Office. Excellent communication and presentation skills
  • Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues and vendors
  • Excellent knowledge of home entertainment market, related sectors or Media Agencies. Constantly updates personal knowledge
  • Data driven, results oriented and able to deliver consistently strong measurable results
  • Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines
  • Excellent project management, execution and organizational capabilities with keen attention to detail
  • Strategic and innovative thinker with commercial acumen also capable of strong execution
Create a Resume
1

Marketing Director Resume Examples & Samples

  • Develop brand and marketing strategy
  • Develop and launch online, offline, PR, affiliate, tradeshows, and affiliate partnerships
  • Manage SEO and SEM campaigns
  • Develop marketing collateral
  • Update web site
  • Develop sales strategy and sales team
2

Marketing Director Resume Examples & Samples

  • Works in tandem with senior management of both the Formats and Distribution groups to identify key divisional priorities and sales objectives, formulate strategies, and implement marketing initiatives to meet those targets
  • Works closely with sales executives to understand their needs and establish procedures to provide the necessary information and support to enable them to effectively represent WBITV product, both as formats and as finished programs
  • Responsible for the development, creation and/or localization of high-impact sales materials, including format pitches, brochures, sales reels, trailers, etc
  • Works with and directs the activities of the Marketing Manager to provide material and logistical support for annual sales markets, including MIPCOM, MIPTV, LA Screenings and NATPE as needed
  • Acts as liaison and provides support for local producers of WBITVP formats, including brand guidance and approvals of local marketing and promotional initiatives
  • Directs digital strategies, including ensuring that B2B websites are optimized to provide the full range information, assets and materials that are needed for sales, marketing, production and broadcast partners
3

Assistant Marketing Director Resume Examples & Samples

  • Develop and implement strategic initiatives to increase attendance and revenue at LSU women’s athletic events, including Volleyball, Sand Volleyball, Track and Field, Softball, Men’s and Women’s Tennis
  • Develop and execute plan to market and distribute tickets to community organizations and through school programs in the Baton Rouge area
  • Coordinate all media placements for the department, including the design and placement of TV, Radio, Newspaper and Email campaigns
  • Coordinate Special Events, including Football Fan Day and Twitter Tuesday events
  • Assist with Game Experience for assigned sports and football
  • Work with internal publications team in coordinating printing of schedule cards, posters, ticket brochures and other promotional pieces
4

Marketing Director Resume Examples & Samples

  • Works internally and externally to oversee copywriting, design, layout, paste-up and production of promotional materials
  • Create and execute monthly and quarterly projects that are designed to generate non-spot revenue for the radio station
  • Work with Digital to develop programs to generate revenue through digital assets
  • Responsible for management of merchandising inventory
  • Supervise marketing/promotions department personnel
5

PA to Marketing Director Resume Examples & Samples

  • Responsible for ensuring long term planning and preparation of all meetings both external and internal. Ensure that the Director has all necessary paperwork and files for all meetings and advise Director in advance of any actions that are still outstanding prior to meetings taking place
  • Manage Director’s diary, book all appointments/travel, expenses/SAP, manage communication between the Director and the greater team
  • Retro-plan Director’s agenda on long-lead basis (travel, meetings and workload), review with open access to emails and ensure deadlines for all projects are within agenda with relevant work-time scheduled to avoid last minute rush on projects
  • Schedule in all Team Meetings, Managers Meetings and ensure that all actions have been carried out by team members prior to next meeting
  • Minimise Director’s workloads and use of time by actioning all possible correspondence, forwarding to relevant direct reports and ensuring follow up action
  • Key point of contact with all divisions in Walt Disney World Resort and Disney Cruise Line. Ensure that communication between UK team and Resort flows accordingly and the entire team are advised and copied in on all relevant communication and correspondence that impacts their business
  • Assist team in organising and hosting fam trips, press trips, trade events both locally and in Resort as and when required
  • Prepare presentations (knowledge of powerpoint needed) for various internal and external meetings
  • Assist Director direct reports in meetings, travel, presentations and expenses
  • Assist Director in planning and organisation of team events and all presentations
  • Pull together key presentations/monthly and quarterly reports along with reports and filing systems for the Director ensuring accuracy and clarity of information
  • Assist two other personal assistants in department with meeting organization, holiday coverage and department tasks as needed
  • Highly computer literate (Excel, PowerPoint, Word) and internet literate
  • Proven experience as Executive PA who is used to working under pressure whilst remaining calm, positive, forward-thinking and solution-oriented
  • Excellent organisation skills
  • Proactive thinking, planner and communicator
  • Ability to liaise with people at all levels both internally and externally and contribute to team spirit
  • Possesses great initiative and ability to prioritise workload accordingly
  • Never misses deadlines
6

Consumer Segment Marketing Director Resume Examples & Samples

  • Partner with the businesses to understand growth and efficiency priorities by segment to align marketing efforts accordingly
  • Develop customer segment insights, value propositions and messaging, cross-channel marketing campaigns, and content to drive tangible results
  • Influence the LOB CMOs and centralized Marketing partners to bring together groups across segments to drive innovation and execution
  • Collaborate with centralized Marketing groups to deliver best in class marketing solutions that leverages Marketing Analytics and Market Research
  • Determine how to use existing Sponsorships, Philanthropy, Advocate/Partner Marketing, Brand and Social efforts to target the different segments appropriately
  • Leverage Marketing and automation platforms to drive personalization and targeted efforts within segments
  • Measure impact, progress, and ROI by customer segment to reflect success of Marketing efforts
  • Works closely with Controls partners to understand requirements of marketing segmentation and outreach to consumers
  • 10 years of Marketing experience; proven track record of successful execution required
  • Demonstrated experience, and in depth knowledge of marketing business banking services/products
  • Proven understanding of marketplace, competitive landscape and regulatory environment
  • Significant experience managing a consumer brand across businesses
  • Outstanding problem-solving leadership, analytical skills and creativity
  • Proven ability to lead cross-functional teams in delivering high quality end product within agreed timeframes
  • Proven ability to work collaboratively, and drive results in a highly matrixed organization
  • Excellent written and verbal communication skills, especially comfort and experience presenting to senior executives
  • Proven track record of using influencing skills to drive change in large organizations
  • Change agent who will champion new ideas, challenge conventional approaches
7

Marketing Director Resume Examples & Samples

  • Develop marketing plans and strategies that contribute to the growth and awareness of the Channel business and advertising sales performance and NBCUniversal Networks brand perception in SEA
  • Develop the marketing budget to support agreed strategy and after corporate approval, manage the budget throughout the year. Oversee project budgets as relevant, including sourcing competitive quotes, negotiating media buys, and advertising budgets
  • Manage relationships with a range of key stakeholders, e.g. customers, marketing colleagues, platform marekting teams and media agencies. Contribute to existing commercial relationships with advertising sales team and potential clients
  • Manage agency relationships with media, online, promotional, merchandising and research agencies. Develop briefs for, and manage agency implementation of activities where required
  • Working with International team, develop and brief research, manage implementation and dissemination of actionable results. Contribute to local context for international brand research
  • Oversee the day to day management and operations of the marketing team
  • Work in collaboration with the Programme Director, to communicate and maximize the Uni Channels key monthly programme priorities
  • Oversee creation and implementation of sales collateral’s for the sales team
  • Work with Creative Director to oversee the production of marketing materials, including advertising, website, promotional items, other leaflets, posters, flyers, and DVDs
  • Liaise with channel team to support Creative Director in ensuring all communications are consistently on brand
  • Organise advertising, talent events, subscriber promotions and competitions and sales incentives - that respond to briefs and budgets
  • Support and manage implementation of the marketing and on-ground implementation of the local productions, including managing 3rd party contractors and suppliers
  • Ensure that all required legal obligations relevant to marketing activities are met, including permit regulations and copyright restrictions and approvals
  • Work with channel team to ensure websites and social media sites are relevant, up-to-date and reflect current marketing activity. Undertake activities to maximise traffic to websites and build viewer relationships
  • Evaluating marketing campaigns and Oversee sourcing and production of channel premiums
  • Monitoring competitor activities
  • At least 10 years experience in a broadly based marketing management role, including accountability for budget and planning
  • Experience working within small to medium sized budgets
  • Direct team management experience of atleast 5 years
  • Experience managing media buying and negotiating with external agencies/partners
  • Online and/or digital media experience. Knowledge of these marketing channels is essential
  • Ability to understand, interpret and action television ratings and other research and performance data such as advertising campaign results
  • Experience in organizing & hosting high profile events and functions
  • Experience managing and implementing both quantitative and qualitative research
  • Confident and ability to conduct presentations to large audiences
  • Proficient in Microsoft applications especially Word, Powerpoint and Excel. Photoshop and CMS knowledge an advantage
  • High levels of initiative with positive energy, able to work independently in a team environment
  • Good influencing and persuasive skills. Must have well-developed negotiating skills
  • Ability to work effectively with different teams and cultures
  • Excellent writing & communication skills
  • Ability to work under pressure and deliver within deadlines
  • Organized with excellent time management. Resource
8

Marketing Director, Everyday With Rachael Ray Resume Examples & Samples

  • 25% - Develops integrated marketing programs and added value; manages the successful execution of these programs
  • 20% - Creates and directs production of presentations, sales and promotional materials for advertising sales team
  • 25% - Assists individual salespeople with development of strategic programs and custom ideas for prospects
  • 5% - Helps publisher and advertising director define strategic direction for magazine
  • 10% - Guides production of in-magazine marketing content (e.g. promotional pages, advertorials, contests)
  • 10% - Coordinates efforts between research and sales staff
  • 5% - Prepares, oversees and manages project budgets
9

Integrated Marketing Director Resume Examples & Samples

  • Develop integrated marketing programs that help generate advertising revenues across all media assets
  • Conceive and develop client and category specific marketing strategies, including proposals, presentations, positioning of research, sell sheets, etc
  • Serve as marketing point person for sales reps in designated territory
  • Create client marketing/merchandising program wrap-ups
  • Develop and oversee advertorial, special section concepts, and special units for clients
  • Oversee budget tracking and forecasting for client programs
  • Work collaboratively with sales reps, key sales assistants, freelancers, and other internal/external resources to coordinate and execute successful marketing programs that drive advertising revenues
  • Coordinate with event, online, research, and design departments as necessary to generate effective programs, presentations, and sales materials
10

Regional Marketing Director Resume Examples & Samples

  • Budget management and fiscal responsibility
  • Ensure Retail Store Operations compliance at all levels. Partner with Retail Store Operations team in NY and Human Resources to ensure all brand employees and store corporate guidelines are managed timely and effectively. Achieve Fiscal Year sales plan for the Region
  • Ensure Retail Store Operations compliance at all levels. Partner with Retail Store Operations team in NY and Human Resources to ensure all brand employees and store corporate guidelines are managed timely and effectively
  • A proven leader with 8 + Years of relevant experience in sales and education
  • Strong sales leadership experience with proven results in driving sales growth
  • Able to lead, inspire and motivate a geographically dispersed sales team and establish a clear sales vision – build top talent for competitive advantage
  • Excellent skills utilizing Microsoft Office
  • Ability to work effectively from home office
  • Travel 70% time
11

International Marketing Director Resume Examples & Samples

  • Championing the All Rights Model and Repertoire Centre Thinking across NBCU, showcasing the benefits and behaviours and helping to embed these across all touch-points
  • Developing release strategy for UPIE Acquisitions Content across the full lifecycle (Theatrical, Home Ent, New Media, TV) to maximise promotional and profit opportunities
  • Championing the slate across NBCU and externally to co-opt stakeholders into optimum marketing release strategies
  • Overseeing production and distribution of consumer and commercially focused marketing strategy guidelines for all UPIE Acquisitions titles
  • Oversee development of all central creative assets – Trailers, Posters, Packaging, TV, Print, Digital marketing materials assets etc
  • Reviewing and approving Divisional and OPCO marketing plans, forecasts and pricing for the slate with Acquisitions team and EVP
  • Overseeing Home Ent product configurations in collaboration with local OPCOs and Operations to maximise profitability of titles
  • Managing central marketing budgets and critical path for the slate, ensuring titles and campaigns are delivered on time and on budget
  • Setting Home Ent international financial targets by title in collaboration with EVP, OPCO’s, Acquisitions team and Finance
  • Analysing international title performance across the lifecycle and driving actions to ensure financial goals of portfolio are achieved
  • Sharing best practice to drive commercial opportunities
  • Continually seeking to drive new insights and learning through innovation and experimental working
  • Consistently questioning motivation for consumer interest
  • Establishing and managing relationships with other NBCU divisions – Theatrical, Domestic Home, New Media, TV, Parks & Resorts
  • Establishing and managing relationships with licensors and external stakeholders to enable most commercial marketing approach
  • Understanding and considering the marketing and process needs / requirements of other divisions and local markets in order to deliver relevant best-in-class marketing support, strategy and assets
  • Proactively supporting Marketing conferences, quarterly meetings and MD conferences, providing strategy and assets as required
  • Managing development and performance of team of 3 marketing managers and 1 marketing assistant, supporting them to set clear professional and personal goals and coaching them to meet these in line with G&Os for the Division and NBCU
  • Ensuring ongoing self-development, based on coaching relationship with Exec Vice President
  • Comprehensive understanding of international marketing, media, publicity and promotions
  • Extensive marketing experience, including experience in a multinational company and ideally at an international level
  • Relevant qualification in marketing
  • Experience in developing creative marketing materials across Theatrical, Home Ent, New Media, Product Packaging, TV, Print, Online, Social, Publicity
  • Experience in working with different cultures and business practices
  • Strong negotiation, influencing and interpersonal skills
  • Ability to communicate, enthuse and co-opt internal and external stakeholders into All-Rights Marketing Strategies as set with the EVP, UPIE Acquisitions
  • Ability to lead a team and establish very strong working relationships with all colleagues and stakeholders
  • Ability to set long-term lifecycle strategies, identify commercial opportunities and provide context to results
  • Ability to manage a slate, setting title allocations and developing materials on time and on budget
  • Delivering best-in-class marketing guidelines and materials that are relevant for all formats and markets, reflecting title requirements and expectations across All Rights and the full lifecycle
12

Global Catalogue Marketing Director Resume Examples & Samples

  • Managing releases ‘from the ground up’ – working with management and A&R to decide on content, researching possible bonus material. Requires across- the-board working knowledge and understanding of both on and off-roster artists, with a rock bias
  • Gather data required for P&L analysis
  • Ensure projects are cleared with Business Affairs
  • Work with art and production to decide on packaging and design concepts, routing and securing artist approvals
  • Need an understanding of cost of goods and how to manage global retail pricing. The Global Catalogue Marketing Director works closely with the manufacturing plant to coordinate deadlines, and ensure all affiliates are able to hit their release dates
  • Manage local manufacturing requests with the art department and WEA studios
  • Work with the Publicity department to finalize announcement strategies, and ensure these are executed on a global level on all WMG and the artist’s properties
  • Develop marketing tools tailored to each project- create pre-roll trailers, TV spots, ads, posters, apps etc., and deliver to deadline for each affiliate
  • Facilitate digital marketing campaigns on a global level on Facebook, YouTube and Twitter. A working knowledge of executing social media marketing is required
  • Identify the best promotional partner for each release and tailor tools and messaging accordingly- whether physical or digital
  • Be the key label contact for your artists, and solve any issues they may have
  • Report progress to senior management, identifying and flagging any challenges
  • Computer Knowledge
  • Budgeting/accounting
  • Knowledge of marketing (physical/online)
  • Creative
  • Strategic Planning and Implementation
  • Great Communicator
  • Relationship builder
  • Exceptional time management
  • Superb written communication
  • Stronger manager
  • Influencer
  • Marketing and/or business background a must
  • Undergraduate college degree preferred, but not essential
13

Marketing Director Resume Examples & Samples

  • Three to five years of experience in a similar role in media industry
  • Creative and great strategist…”big picture” thinker
  • Strong people skills and outstanding leader
  • Great communication, planning ability and follow-up are essential
  • Proven relationships and experience working with record labels and artists in the entertainment industry
  • Performance driven and results oriented
  • Marketing degree preferred
14

Marketing Director Clubs & Theatres Resume Examples & Samples

  • Solicit, negotiate, secure and help cultivate partners for promotional and media programs that positively impact the C&T brand both at the local and national level
  • Coordinate promotional strategies and tactics with corporate and venue marketing teams to impact positive ROI and drive new revenue opportunities
  • Supervise the development, creation and execution of field collateral for the C& T business
  • Synchronize and standardize best practices for national programming, budget management, revenue tracking, and post-promotional reporting
  • Work with national marketing team to test, monitor and measure existing and new advertising channels to directly impact concert ticket sales and brand business units
  • Posses relationships in major entertainment/media companies/organizations
  • Ability to pitch to strategic partners and execute national promotional programs
15

Marketing Director Resume Examples & Samples

  • A year's worth of marketing experience
  • Experience in ecommerce
  • Experience in social media, viral marketing and videos, building communities
  • Able to analyze marketing trends
  • Experience working in start-ups and entrepreneurial mindset
16

Marketing Director Resume Examples & Samples

  • 5+ years of experience Designing and Delivering Marketing Strategies with significant bottom line impact (Examples or Portfolio of work will be requested)
  • Bachelor's Degree in Communications, Marketing, or related field
  • MBA or Master's Degree in related field
17

Marketing Director Resume Examples & Samples

  • Knowledge of Google Docs - Google docs, spreadsheets, presentations, file sharing, etc
  • Additional computer skills: Adobe Acrobat Reader, basic Adobe Creative Suite knowledge
  • 5+ years experience
18

Marketing Director Resume Examples & Samples

  • Design and execute digital marketing campaign strategies custom tailored for company festivals, one-off events, tours, and other digital properties, ensuring that audiences are aligned with top business priorities and goals, including: CRM, revenue, interest, awareness, loyalty and satisfaction
  • Evaluate executions during and after campaign launch for optimization
  • Oversee junior members of marketing team by clearly stating goals and objectives; maintaining open communication; and motivating to accomplish tasks
  • Oversee creation and day-to-day maintenance of company digital properties such as HARDfest.com, festival specific micro-sites, mobile apps, and social media platforms
  • Lead creative process for marketing campaigns; deliver critical analysis based on consumer insights and campaign objectives; present recommendations to senior leadership and gain alignment in order to stay on timeline
  • Liaise with company’s creative team, both graphic-design and multi-media asset creation, in order to ensure all marketing assets are created to company’s standard and needs
  • Demonstrate technical marketing skills and high-levels of company product knowledge
  • Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner; recommendations for future execution
  • Manage the day-to-day marketing plan implementation and budgets
  • Manage relationships with outside media/PR agencies, publishers & vendors and partners
  • Work closely with internal talent booking, design, production & social team 
  • Execute all initiatives through direct reports and close management of outside media partners
  • Analyze and make recommendations for potential strategic partner relationships for brands and promotions
  • Lead on-site executions at events to exploit presence and further brand storytelling
  • Track, analyze, and present metrics to marketing leadership with insights on impact to company and clear recommendations on how to move forward
  • Build trust, collaborate/value others, communicate effectively (written and oral), drive execution, foster innovation, solve problems creatively and demonstrate integrity
  • Support strategic business objectives by infusing digital recommendations into broader marketing plans
  • Must have at least 5 years of relevant Brand Marketing experience. Experience in live music events a must
  • Must have a passion for music
  • Creative and production experience essential across various forms of media
  • Attends and works company events (domestic/international travel expected)
  • Adheres to all requirements for confidentiality of corporate, strategic and marketing information
  • Communicates effectively and courteously with all contacts – internal/external
  • Organizes workload throughout the day to meet project timelines
  • Uses personal vehicle to travel to business engagements; may travel out of town on business
  • Must have clean criminal and driving record, current license, passport, and car insurance
  • Assists with other duties as assigned on a regular or occasional basis
  • Expert level user of Microsoft Office; use of Marketing & Research tools
19

AP Marketing Director Resume Examples & Samples

  • Be in collaboration with Global Business Unit Managers develop business strategies and sales tactics to meet and exceed financial goals
  • Drive marketing strategy through extensive knowledge of customer needs and market trends in China and Asia
  • Identify market demand and target market requirements through researching industry, trends and competition in China and Asia
  • Create product launch plans with associated marketing deliverable including forecast, sales collateral, advertising and overall pricing strategy
  • Conduct financial analysis and create business justifications for new products and services
  • Develop proposals, presentations, concepts and solutions to external decision makers and to internal business leaders
  • Collaborate with sales force on generating new customer targets in the China and Asia region
20

Promotions & Marketing Director Resume Examples & Samples

  • Working with Promotion/Sales/Programming departments to develop successful promotional concepts for stations
  • Direct planning, preparation, logistics and execution of station promotions, appearances, remote broadcasts, special events, sponsor coordination, contesting, contest rules, production and securing promotional prizes as needed
  • Writing and scheduling of on-air contesting and promotional announcements
  • Maintaining a detailed station calendar, including scheduling daily on air contests, customer promotions and station events
  • Working with Account Executives, Programming and Customers to conceive and execute customer focused promotions, ensuring client’s expectations are met within the station’s brand guidelines. Attend customer sales calls and sales meetings as needed
  • Create and execute customer focused promotional proposals for sales team and produce recaps as needed
  • Lead weekly promotions meetings and attend sales meetings as needed
  • Implement and manage digital marketing efforts for all stations including maintenance of station websites, mobile apps, email databases, email blasts, social media outlets, video and Sweet Deals
  • Ensuring station and customer content is included as promised for all digital marketing efforts and always reflects the station brand in a positive and relevant manner
  • Attending evening and weekend station events, including customer appearances as needed
  • Direct management for part-time employees, and interns as needed
  • Oversee and maintain promotional vehicles, equipment and station promotional inventory
  • Understanding FCC Rules and Regulations when executing contests and promotions
  • Computer literacy in Microsoft Word, Outlook, Excel and PowerPoint. Experience in Photoshop and Triton Digital Promotions Management a strong plus
  • Ability to work independently, including troubleshooting and problem-solving skills
  • Ability to multi-task and handle pressures and meet deadlines
  • Driving station vehicles
  • Must be able to work a flexible schedule, including nights, weekends and holidays
21

Programming & Marketing Director Iberia Resume Examples & Samples

  • Define & lead scheduling strategies (linear and non-linear) in line with business objectives, local quotas obligations and affiliate requirements
  • Define and lead programming acquisitions strategies to ensure that the channels air the best available programming (in terms of brand, exclusivity, ratings, non-linear strategies, quotas, affiliate requirements and marketing) at the most competitive market prices and within budget
  • Analyze the TV market, programming/marketing trends and competitors in order to create strong competitive pay-tv channels
  • Define & lead the editorial strategy for present and future channels and concepts, ensuring that all channels and content are in-brand, complementary and market-friendly
  • Define and lead, if any, the local production strategy
  • Define and lead marketing & on air strategy including: On Air promos & packages, Off Air media buy campaigns, Press Operations, Public Relationships, Digital & Affiliate partnerships…
  • Elaborate winning programming, marketing and on-air strategies, in terms of ratings and brand-appeal
  • Attend, if necessary, national and international TV markets and/or upfronts
  • Manage acquisitions, marketing and on-air budgets, following the company’s short and long term strategies
  • Follow central guidelines and/or recommendations in terms of brand marketing and content acquisitions
22

Marketing Director Resume Examples & Samples

  • Market and promote concerts for World Music Institute’s regular concert series
  • Increase ticket sales, across the board, for all of WMI’s concerts
  • Research contacts for grassroots marketing in ethnic and related communities
  • Manage placement of print advertising for concerts and performances
  • Manage social media and web advertisement and increase social media presence for the organization
  • Maintain outreach database and expand network of contacts
  • Manage regular HTML Email newsletter (“eblasts”)
  • Establish relationships with similar performing arts organizations in New York City where reciprocal trades of marketing support can be established
  • Distribution of fliers, posters, brochures, and postcards to cultural centers and throughout New York City
  • Manage street team & volunteers
  • Organize service exchanges, partnerships, and sponsors
23

Marketing Director Mendeley Resume Examples & Samples

  • Lead the formation and development of a multi-function marketing team
  • Providing vision, clarity and guidance around marketing strategy and programs within and across the organization
  • Work effectively with key internal and external stakeholders to deliver results
  • University degree in business or marketing
  • Minimum of 10+ year’s experience in marketing for online product solutions, at least 3 years in a senior management position
  • Proven experience in defining a marketing strategy, digital marketing practices, customer segmentation, market assessment and competitive positioning
  • Experience in Content Marketing Strategy, Inbound Marketing and the use of Marketing Metrics to increase ROI, as well as as traditional outbound marketing (PR, AR, events, demand generation, etc)
  • Proven track record in building a professional marketing team
  • Proven ability to build relationships and guide teams from multiple functional areas, including Product Development, and Sales
  • Excellent communication, documentation, and organizational skills
  • Strong analytical, planning and project management skills including a demonstrated ability to work to deadlines and juggle multiple projects and manage budget
  • Experience working in a matrix organizations
  • Experience in serving the global market and working in an international environment
  • Experience in scientific research, publishing or doing business in academic market a plus
  • Native English required
24

Marketing Director, Mexico & Caricam Resume Examples & Samples

  • Accountable for data analytics, ROI analysis, and best practice sharing to influence future marketing investment & activities plans
  • Coach and develop human resources
  • Guarantees global creative and brand are deployed to local markets, reaching consumers in a relevant and bold way (ATL / BTL / Digital Knowledge)
  • Retail expertise in order to develop specific strategy for this channel
  • Support the launch of new sales channels (for example, e-commerce)
  • Develop a differentiated experiential platform for Mexico
  • 10+ years in Marketing with experience in digital and retail management, within the mobile industry or within the consumer products industry
  • Planning Media Strategy
  • Consumer Insights
  • Channel Landscape
  • Consumer Activation
  • Excellent leadership skills. Proactive and driven
  • Proven ability to work with cross-functional teams based across multiple locations
  • Innovative and creative, ability to engage others regarding new ideas and projects
  • Advanced communication skills in English and Spanish
  • Prior experience working in multinational companies, within a matrix reporting structure
25

Marketing Director, Southern Resume Examples & Samples

  • Lead the SEMEA Marketing Team (15 people). Hire, Retain, Motivate and Develop the Members of the SEMEA marketing team
  • Be an active part of the SEMEA management team, defining the SEMEA strategy and go to market alongside the Regional VP/Directors
  • Be an active part of the EMEA marketing leadership team, defining the EMEA Marketing strategy and go to market alongside the Marketing VP/Directors
  • Develop and Execute an integrated SEMEA marketing plan, based on the business goals and results expected
  • Results expected in Thought Leadership, Pipe Generation, Pipe Acceleration and Relationship Building
  • Drive Pipe Coverage (3x) and Marketing Contribution to the Sales Pipe
  • Execute Program & Build Relations for: Media, Partners, Customers, Executives
  • Run an integrated set of Global, Regional and Local Thought leadership and Demand Generation Campaigns
  • Manage and optimize ROI on budget in excess of $6m per year
  • BA Degree or equivalent required, MBA or equivalent preferred
  • Strong IT marketing and enterprise sales alignment required
  • Previous pipeline responsibility required
  • Must be a modern marketer with deep understanding of social media, marketing automation, CRM (salesforce.com preferred)
26

Marketing Director Anz Resume Examples & Samples

  • Budget Management across the OPEX and Contra funds available to the theatre and through our partners for co-marketing
  • Alignment of sales and marketing priorities for the theatre – in co-ordination with regional and global initiatives (supported through the program office). Ensuring that key business stakeholders across the region understand the marketing plan and its specific contribution to the business, and driving commitment to follow and drive sales and partner execution following marketing investments
  • Leading and motivating the ANZ marketing team to drive real business impact through the implementation of strong marketing programs and plays supported by the program office across the theatre – with a specific focus on driving the commercial pipeline. Leading the alignment to the global and regional programs by steering program office play adoption, and making relevant through local country plans and implementation through partners
  • Driving the marketing activities across all segments, understanding the partner landscape with the partner led business, and ensuring that high priority named partners in the region are supported through co-marketing activities, consulted through the partner marketing managers in the theatre
  • Building the Brand – Use thought leadership assets and content to drive awareness activities that ensure Cisco maintains a leading position in our core business
  • Pipeline Creation and Acceleration – Deliver on successful pipeline acceleration and creation programs through close integration with the program office plays into local implementation of activities and through strong relationships with local sales /partner stakeholders
  • Build a cross functional integrated Marketing program team for ANZ with the extended virtual Office Program team to ensure one marketing program plan which is aligned to the theatres and is aligned to GMCC and APJ sales leadership. Ensure close alignment with key stakeholders in the Architecture teams, segments and channels and all relevant APJ functions
  • Ability to influence at all levels, including executive leaders within APJ region and ANZ Theatre
  • 7 Years experience of successfully leading both direct and virtual teams with the ability to work collaboratively across the APJ region, theatre and with Global teams
  • Knowledge of Ciscos technologies, markets, customers’ challenges, and channel to be able to assess marketing plan fit to local requirements
27

Marketing Director, Blizzard China Resume Examples & Samples

  • Create, implement, and nurture the overall strategy of developing and maintaining the target audiences of Blizzard Entertainment franchises in China, further build up Blizzard brands for sustainable growth in terms of users, revenue and brand health indicators
  • Devise annual marketing strategy including key objectives, annual release schedule, and financial targets
  • Work closely with managing director and VP of China publishing with support from HQ and APAC marketing to ensure that the country integrated marketing / go-to-market strategies, creative and campaigns fit into the overall Blizzard Entertainment culture and strategy
  • Lead team of branding, media, consumer insight, web/mobile, and leverage partner / agency resources to formulate innovative and successful in integrated marketing / go-to-market campaigns, as well as, develop and supervise them to execute against the plans and meet all deliverables
  • Identify internal and external sources of market knowledge and guide consumer insight team to produce regular in-depth market analysis / intelligence / brand health reports for management review, as well as, interpret analysis into strategic decision-making process and actionable plan
  • Responsible for creating product go-to-market and lifecycle management strategies, and driving publishing plan implementation, collaborating with communications, live operations, and our local partner (NetEase) to meet annual revenue targets and local business objectives
  • Build a creative, integrated, multi-channel department that builds brand awareness and reputation, provides a steady flow of sales leads and measures the return on marketing program investments, as well as support sales and channel partners efforts
28

Marketing Director of Greater China Central Marketing Resume Examples & Samples

  • 3> Manage central EUC & ESG BU marketing budget and responsible of quarterly & annual investment plan to maximize ROI by pursuing best balance between short term and long term strategic focus (eg. demand gen vs. branding, offline vs. online, internal enablement vs. external demand gen, product solution centric vs. customer/vertical centric)
  • 4> Be key pioneer to drive long term marketing innovation & transformation
  • Innovate Dell’s enterprise solution branding initiatives in Greater China by driving strong 360 messaging campaigns (esp. social & PR)
  • Integrate and innovate Digital / Social / Mobile platforms in Greater China region, and develop best-in-class content assets to enable the business
  • Champion a long term strategic project, which aims to fully adapt latest modern marketing technologies in the industry and transform Dell’s GC marketing org into world-class innovative marketing org in big data era
  • 5> This role will need highest degree of collaboration with two peer teams in Greater China Commercial Marketing for day to day operation
  • GC Dell-led segment marketing team: sales interface for Dell direct-led business, responsible for all sales’ marketing interlock and most marketing program implementation (eg. central team’s BU program or self-initiate across-BU initiatives)
  • GC Channel-led segment marketing team: same as Dell-led marketing team, it acts as sales interface for channel business, responsible for all channel marketing program implementation (eg. central team’s BU program or self-initiate across-BU initiatives)
  • Once the campaign/content assets being develop, the central marketing team will need to execute most their BU programs thru above two peers teams
  • 6> This people manager role will manage >15 direct reports (inclusive of permanent and temp h/cs) across China
  • 4 major functions: GC EUC Campaign Marketing, GC ESG Campaign Marketing, Greater China Digital & Greater China Commercial CRM Planning
  • >50% would be remote, with highly diversified experience (avg. >10Yrs tenure in the industry or agencies)
  • Ongoing team development would be key for longer term success
  • 7> Key accountability and KPI of this role will include
  • Marketing investment ROI (marketing pipeline$, Sales ready leads, Sales follow up, etc),
  • Branding performance in Greater China market of EUC and ESG BU
  • Digital KPI
  • People Leadership (Dell’s people manager annual score)
  • BU business performance (quarterly financials, share gain performance)
  • 8> Others
  • GC Marketing’s point of contact of in-country BU leadership, APJ/Global BU marketing
  • BU budget & marketing planning owner & handle routine review with senior executives
  • Owner of BU brand performance in GC market
  • Undergraduate degree or higher, >15Years marketing experience & >10yrs in management position (preferable in IT industry), with proven track record for driving result in highly dynamic business environment
  • >8Yrs people management experience. Solid track record in managing diversified & dynamic team is highly preferable
  • Strong verbal and written communication skills in both Chinese and English at all levels of within the organization and externally
  • Strong organization skill to develop new and foster existing relationships and partnerships
  • Highest team-work spirit and with win-win mind set
  • Excellent business acumen and proven ability to influence peers or senior executives to embrace new directions or ideas
  • Must be able to work within a cross functional and global organization
  • Digital marketing experience is highly preferable
29

Marketing Director Na Consumer Direct Gtm Resume Examples & Samples

  • Responsible for creating, implementing and measuring the success of quarterly GTM plans that include Broadcast, Catalog, Direct Mail, Print (FSIs / SSs / ROPs), OA, Mobile, Affiliates, Product Listings, Search, Email and Social
  • Work with Analytics, Merch and Finance Directors to develop quarterly demand plans for 4Cs (Clicks, Calls, Conversion and Close Rate). Monitor and socialize performance on daily basis with appropriate recovery plans and/or opportunities for further growth
  • Be accountable to vehicle performance (Calls, RUM, ROAS / MOAS), quality, deliverables and budget
  • Establish a system of reports and communications for all information from the NA Consumer Direct Team including cross-functional Executives, peers and team members
  • Develop a marketing strategy and contact strategy with CRM that improves awareness, drives engagement and ultimately results in conversion across multiple NA audiences (targeted and masses); develop and meet RAD goals
  • Oversee planning, campaign, creative and vehicle briefing process ensuring strategic priorities are top-of-mind (drive new category relevance, encourage acquisition growth, drive in-quarter demand)
  • Work with Merchandising Team and Partner Marketing to socialize / align on briefs, review promotions, simplifying consumer purchase path and encouraging full funding
  • Deliver a marketing playbook that documents best practices and serves as a knowledge resource for NA GTM vehicles. Innovate by testing new initiatives, technology, partners, vehicles etc
  • Identify and implement opportunities to streamline processes, reduce costs, simplify, improve performance, and share best practices with other organizations
30

Marketing Director Blue Resume Examples & Samples

  • Manage the global in-house creative budget inclusive of full time staff, contractors and agency partners
  • Create and implement a global staffing model for the agency that minimizes overhead and maximizes results for the business
  • Hire and staff key functions with talented leaders and team members
  • Manage the global Alienware.com website in partnership with business unit and regional marketing teams
  • Create and implement globally relevant strategic plans to deliver best in class video and photography
  • Manage ongoing creative efforts in support of global product launches and transactional marcom
  • Partner with stakeholders across the organization to gain and understanding of ongoing global creative needs. Drive prioritization of requests through strategy and business analysis
  • Understand the scope of approved global creative projects, make recommendations on the best way to achieve results (insource/outsource). Manage subcontractors to scope and budget
  • Manage a contract workforce to cover peak demand periods for global creative delivery
  • Build and motivate a team of creative professionals; encourage integration with the global marketing organization and foster career development
31

Marketing Director Resume Examples & Samples

  • Be the Online business champion within the SAK Business team
  • Be the conduit between Global Ecommerce and the Region
  • Be the regional business lead for Ecommerce delivering against both the global and regional requirements
  • Develop & execute1yr/3yr online strategy and growth plans / initiatives
  • Be the champion & manage the execution of a differentiated Dell.com & Premier value proposition
  • Deliver an exceptional online experience balancing global, regional and local needs
  • Act as a liaison between our customers, sales teams and support organizations to drive commercial business transactions online, that contribute to increasing productivity & customer retention thereby fostering a more effective sales force
  • Manage online team members across both commercial & transactional business for driving initiatives on demand Generation, Conversion, LOB Merchandising, Online New Product Launch and Innovation across all digital route-to-market (Premier, Dell.com, eTail, Chat, Social Media, Mobile and new digital platforms)
  • Analyze & identify in-quarter opportunities for improvement in the Online business
  • Manage OPEX budget
  • Customer and Sales facing: ability to market and sell the online value proposition, become an expert on online functionality and tools, present in customer meetings, sales team meetings, build relationships with sales to drive adoption and innovative ideas into reality. The role also requires close interaction with and support of numerous customer facing teams including, Inside Sales Managers (ISM's) and sales teams (ISR's), Outside Regional Sales Managers (RSMs), Account Executives (AE's), Inside Sales Directors (ISD) & Country General Managers (GM's)
  • Project management: ability to engage appropriate cross-functional teams required to execute B2B integrations and other change the business projects and manage to successful completion while juggling multiple projects at a time. Some of the cross-functional teams the candidate will engage in effective interaction with within Commercial business teams include Business Automation, Online Marketing, IT PDM's, Legal, Sku management, COC, Logistics, Reporting/Analytics and Finance
  • Analytics: strong analytical aptitude with ability to perform analysis on data to identify strategic pockets of opportunity within the segment, evaluate what will provide the biggest return to grow online, execute, monitor and report on results
  • Interpersonal Skills: Ability to lead through influence. Build relationships with cross functional teams of senior management, including various business units and IT management across different business groups to drive initiatives & achieve results
  • Communication Skills: Possess effective presentation skills and ability to motivate internal and external customers. Position also requires candidate to be proficient with English, both written and oral communications
32

Marketing Director Resume Examples & Samples

  • Drive profitable customer action through a strategic combination of inbound and outbound marketing programs resulting in a steady flow of qualified leads and a robust sales pipeline. Align with the sales organization to develop buyer driven marketing and sales processes
  • Work with key stakeholders to drive the successful implementation and adoption of the sales and marketing automation platforms (i.e. Salesforce.com / Marketo)
  • Lead utilization of Marketo and Salesforce.com to develop lead scoring, MQL/SQL hand-off, lead generation and lead nurturing programs. Oversee management of lead flow from Marketo to Salesforce.com. Develop and track metrics/KPIs to measure the success of the programs, optimize spend and translate data into actionable improvements
  • Conceptualize, implement and optimize the marketing and sales funnel using industry best practices with a heavy emphasis on measurement and optimization
  • Act as a demand generation expert by modeling behavior, creating and institutionalizing best-practices and clear processes, and employing continuous marketing innovation to take the marketing team and the company to new heights
  • Foster collaboration between the Institutional Marketing, Marketing Communications, and Integrated Marketing teams to develop and execute a cohesive marketing strategy for the institutional market
  • Collaborate with Sales Management, Product and Global Sales & Marketing operations to roll-out sales enablement programs and best practices designed to improve sales efficacy
  • Manage a department of seven; build a high-performance team with a focus on professional development
  • Minimum 10 years professional experience in advertising and marketing, with a focus on B2B marketing, sales enablement and demand generation. Strong understanding of influencer marketing is an asset
  • 5+ years' experience leading a high-performance marketing team
  • Knowledge of Marketo and Salesforce.com required
  • Expertise in inbound and outbound marketing principles and a strong understanding of creating and implementing a marketing strategy that fuels growth
  • Ability to effectively collaborate across reporting lines and impact business beyond own department
  • Proven ability to collaborative effectively with a sales organization, implement a consistent closed-loop between marketing and sales, and strengthen sales and marketing alignment
  • Able to build and lead a world-class marketing team. At the same time, must be willing and eager to work in a hands-on capacity
33

Marketing Director Resume Examples & Samples

  • In conjunction with Global Marketing team, develops marketing strategies for all OEM and aftermarket customers within the commercial organization
  • Works with customers to differentiate their product offerings thereby minimizing conflict
  • Manages agency relationships and budgets, develops research recommendations and reports based on findings
  • Reviews marketing team performance and develops future leaders
34

Marketing Director Resume Examples & Samples

  • Creating marketing budgets for plays, musicals and 54 Below
  • Managing internal staff and outside agencies
  • Analyzing and reporting data on all marketing initiatives
  • Supervising in-house and freelance graphic designers
  • Analyzing sales and trends with general management and outside agencies to determine dynamic pricing
  • Supervising in-house ticketing systems
35

Regional Marketing Director Resume Examples & Samples

  • Leads development and execution of key strategies for headquarter accounts
  • Maintain relationships with our retail partners to develop their business strategies and assess their strengths and weaknesses so that further development of common business opportunities is exploited and potential risk factors are reduced
  • Partners with the Regional Vice President to establish and communicates clear goals and objectives for accounts, including Shipment Plans, Top Side Sales Plans, to Regional Sales Director(s) and Account Executives (i.e.: Seasonal GWP planning, Holiday, key launch initiatives)
  • Periodic benchmark discussion with both internal and external contacts to reevaluate and reassess brand performance (i.e.: Category Objectives, Holiday Cadence, etc.)
  • Responsible for Seasonal Advertising Strategies/Managing Coop Budgets
  • Develop Seasonal Promotional Calendars with the Account, maintaining all Side-by-Sides and Media Cost Sheets
  • Work as a liaison between the Account and our NYO on routing ROP, Printed Materials and Broadcast buys
  • Manage Coop and Broadcast Budgets for the Account
  • Responsible for Achievement of Shipment Plan/Maximizing Order Writing
  • Analyze and negotiate Seasonal Stock and Sales plans with the Account to maximize shipment performance
  • Partner with the Planner Executive to ensure that basic stock levels are maintained and order flow is timely
  • Partner with the Planner Executive to monitor and manage Returns Budget for the account
  • Partner with Regional Vice President and NYO to secure appropriate allocations on Launch Programs, GWPs, PWPs, Holiday, etc. to maximize Account Sales Plans
  • Coordinate with the Planner Executive all Collateral and Sample programs for the Account
  • Provide coaching and feedback to the Planner Executive to maximize their performance and ensure they are a support to the Field Team as well as the Account
  • Process new account openings information and communicate on-going new account orders and tracking
  • Construction
  • Process and update all new door and remodel construction in the CCON System
  • Demonstration
  • Actively analyze and challenge FTE headcount by door with Regional Sales Director
  • Partner with Regional Sales Director to recommend Beauty Advisor positions based on productivity and sales performance
  • Monitor account demonstration reimbursement arrangements and recommend cost saving strategies based on productivity and sales performance
36

Marketing Director Resume Examples & Samples

  • Develop SBP (3 or 5 years SBP) to provide the right company's goals and key strategies with vision
  • Develop annual overall marketing plan including sports marketing with annual budgeting which will lead company as the leading performance golf brand in Korea
  • Develop and implement Marketing promotion plans to ensure that promotional requirements are satisfied in terms of quality and cost efficiency
  • Establish, oversee and drive product initiatives that build excitement, cache and performance credibility
  • Adopt/adapt advertising with global approval and media plan and ensure that all ad copy is in line with the corporate guideline and is technically and legally correct
  • Collect & analyze marketing intelligence from market trends & conditions, consumer behaviour to competitive activities by means of marketing research & countries’ feedback & reporting
  • Identify both immediate and long-term business opportunities based on marketing intelligence collected
  • Develop a reputation in golf industry as the brand that provides the best products
  • Ensure that all the copy and Marketing activities comply with Korean legal requirements and company policy
  • Provides coaching and feedback to team to develop themselves for optimal performance and skill development
  • Work in coordination with HR & F&O Head for manpower planning for team, training, motivates and maintains an effective work forces, develops strategies and objectives with regard to sales quota, new business opportunities, and the maintenance of customer satisfaction
  • University degree level Marketing or Business Management or related(MBA preferred)
  • At least 10 years working experience in similar jobs with multi-national golf/sports company
  • Strong Marketing Experience
  • Avid Golfer
  • Strong Leadership – Team Oriented, People Management
  • Good communicaiton – Internal (Team Manager), Region Office, Headquarter and Customers
  • Execution Strategy, Clear Logic, Pros & Cons to make decision
  • Innovatiove thinking
  • Possessing high integrity and strong interpersonal skills
  • Equipped with proficient oral & written communication skills in English
37

Technology & Marketing Director Latin Resume Examples & Samples

  • Develop, execute and manage XLA channel strategy. Prioritize plans and actions implement and maximize channel strategy. Develop and execute the strategic plan to achieve Revenue and Profit targets and to grow the customer base
  • Lead the Channels team, assign responsibilities, monitor activities and set direction
  • Drive partner recruitment initiatives to support Channel expansion initiatives
  • Maximize performance of channel partners by developing and launching effective reseller programs (including incentives, training, support), in collaboration with the Marketing team, that drive incremental business
  • Identify new routes to market that support XLA’s business strategy
  • Build and maintain relationships with key people in partner organizations
  • Work with Marketing teams to identify and develop joint “go-to-market” strategies and demand generation activities
  • Coordinate/Lead Product Management team to provide manage product life-cycle
  • Liaise with other members of senior leadership team (Finance, Customer Operations, HR) to ensure proper communication and support enablement
  • Responsible for all aspects of sales process, monthly reporting on sales forecast, pipeline, and sales activity for Channels and Graphic Communications businesses
  • 7 or more years of experience in a sales leadership, channel and partner development management role. Worked in an operational function and have experience with working in a pressurised and targeted sales environment Must have quota carrying background with proven track record of quota attainment success in a channel environment. Track record in achieving and exceeding new business sales targets. In depth knowledge and experience of the marketplace in which Xerox operates Entrepreneurial drive and track record of personal initiative and professional growth; creativity and tenacity in the face of challenges Demonstrate the ability to communicate clearly and effectively with a wide variety of internal and external people, both in formal and informal circumstances, and where necessary to gain their agreement and acceptance Strong interpersonal skills and proven ability to establish and develop relationships with senior decision makers. Ability to influence, negotiate and gain commitment at all organizational levels Bilingual Spanish / English
38

Marketing Director Gattex Resume Examples & Samples

  • 40%: Assist in developing the annual marketing and tactical plans for GATTEX. Operating plan must align with the long range strategic plan, address estimated net revenue for the year, outline the operating budget to achieve annual forecast, define execution elements that service key market stakeholders (e.g. patients and health care providers) and comply with all corporate polices, regulations and laws
  • 30%: Develop and implement promotional programs specified within the annual marketing plan for GATTEX through the management of promotional agencies and internal resources on time and within budget. Ensure proper accountability of external vendors to contracted terms with an eye toward efficient use of corporate resources
  • 10%: Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
39

Marketing Director Resume Examples & Samples

  • Lead the strategy, development and implementation of socially and digitally led marketing campaigns to build consumer adoption of Visa products
  • Liaise with multiple stakeholders to optimize campaigns in real time
  • Develop strong relationships with key social media and digital partners across consumer marketing programs to drive innovation
  • Work with Issuers to identify co-marketing programs that achieve the objectives of Visa and Issuers
  • Implement new process approaches for social and digital campaigns from execution to measurement to deliver strong results and increased consumer engagement
  • Work collaboratively with all external agency partners to deliver strong consumer marketing campaigns that deliver against business objectives
  • Establish collaborative working relationships with key functional partners including Product Management, US and Global Marketing, Merchant Marketing, Sales, Visa Marketing Consulting and Corporate Communications
  • 7 - 10 years progressively responsible business experience, with majority in marketing
  • Bachelors degree required / MBA preferred
  • Experience in developing and implementing marketing strategies based on business objectives and managing marketing programs that delivered measurable business results
  • Significant demonstrated experience with social media and digital marketing
  • Strong strategic thinking and thought leadership capabilities
  • Ability to independently take initiative and strong bias for action
  • Strong teamwork, relationship-building skills and experience in leading through influence and example
  • Proven creative sensibilities and open to new ways of thinking
  • Exceptional project management skills and ability to drive consensus across teams
  • Excellent analytical skills and ability to synthesize insights to inform development of strategy models and frameworks across businesses and segments
40

Marketing Director Resume Examples & Samples

  • Work with VP Marketing to develop pre and post-sales marketing objectives with a priority focus on the UK and major European regions, maintaining a thorough knowledge of Sales priorities and objectives as the driving force for marketing activities
  • With direction from VP Marketing, help execute marketing campaigns on behalf of programs (including on-air and off-air, print, scheduling stunts, sponsorships, social media campaigns and sweepstakes) and ensure clients are kept updated with the latest on all assets, relevant product information for series and feature films and general correspondence for countries where act as Marketing Executive
  • In conjunction with EMEA Marketing Managers, supervise day to day activities with client broadcasters and on-demand platforms to ensure they provide high-impact exposure for programs while adhering to brand management and legal guidelines
  • Oversee approval of marketing materials submitted by both traditional and digital clients for use in channel and platform led campaigns
  • Primary point person and key liaise to head office for EMEA client creative needs approvals and guidelines (i.e. client campaigns, trademarks, sponsorships) to maintain quality and consistency of marketing materials
  • Oversee servicing of materials across all channels and platforms, ensuring that client requests are fulfilled in a timely manner while continually looking for greater efficiencies in how those materials are serviced
  • Manage the preparation and fulfillment of materials for Sales events (i.e Mipcom, Discop, Local Screenings)
  • Will influence a budget spend of approx. £500k per annum across EMEA
  • Participate in weekly EMEA team brainstorming meetings to leverage idea sharing and partnerships
  • Typically 8-15 years’ experience working in Marketing in a business to business or consumer-facing environment
  • Proven experience in television or general entertainment marketing at a senior level
  • Experience working with all other aspects of the Marketing mix to drive commercial outcomes
  • Experience executing campaigns and elements such as contests, stunts, sponsorships, print, on-air, off-air and social media
  • Excellent leadership - must have experience managing objectives and motivating colleagues through influence
  • Demonstrated experience in setting and achieving sales objectives in conjunction with a sales team, agency or client partner
  • Demonstrated experience in project or campaign management
  • Organized and detail-oriented working style essential
  • Problem solving and an ability to be a positive and creative thinker to generate innovation solutions
  • Experience approving creative and working with agencies to deliver assets and services against a brief
  • Exceptional inter-personal communication skills are essential
  • Deep understanding of commercial deal terms within television and how to support sales in achieving and delivering on these
  • Strong understanding of local television business dynamics across EMEA and thorough understanding of assigned territories
  • Awareness of market trends and technologies in the European Media
  • Must be able to work in a fast-paced environment and manage multiple priorities and clients
  • Must have a flexible approach to work, be pro-active and have the ability to work with little supervision
  • Passion for the entertainment industry, digital entertainment and television industries
41

Marketing Director Resume Examples & Samples

  • Provide ideation support to assigned sales team/s and high-priority clients and help formulate innovative marketing strategies and promotional campaigns among vertical target accounts
  • Write client proposals (PPT and Word) and presentations, working with the various internal groups to generate program asset availability, media plans and pricing
  • Present marketing concepts to clients in conjunction with sales team
  • Help develop multi-platform campaigns for clients in tandem with relevant sister divisions of CLEAR CHANNEL AIRPORTS
  • Work in tandem with the creative department on innovative presentation design and format to make impactful statements among large national client base
  • Work in tandem with research partners to create sales facing presentations of customized audience research initiatives
  • Copywriting and editing for all sales collateral
  • Use InDesign and Photoshop to design and produce, and manage storage and distribution of all branded sales collateral
  • Manage visual brand identity of all client facing sales materials to assure consistency and continuity
  • Develop and manage relationships with internal and external clients
  • Assist with client management throughout the entire selling and execution process
  • Oversee post-event recap presentations including, but not limited to PPT, video reels, and materials produced in InDesign
  • Provide support to assigned special projects
  • Train sales team on market research tools and content
  • Exceptional knowledge of marketing strategies, concepts and practices
  • Proven track record of developing and managing successful, large-scale marketing strategies, programs or campaigns
  • Strong understanding of research and applicable use of all Marketing tools licensed by CCA
  • Strong presentation skills important
  • Outstanding project management and performance measurement skills
  • Excellent organization, planning, multi-tasking and time management skills
  • Ability to work independently and with a team in a fast-paced work environment
  • Entrepreneurial, self-starter with hands-on approach
  • Mac Platform
  • Required Software: Adobe CS6 (InDesign, Photoshop, Illustrator), Microsoft Office
  • Understanding of layout functionality / composition, paragraph / character styles, typography, color modes and appropriate file types for said programs is a must
  • 5+ years of relevant work experience in Media, Marketing or a related field
  • At least Bachelor’s degree in related fields, such as Marketing, Business or a related field
  • At least 3 years of graphic design / visual brand identity production. Samples of said work will be required for interview
42

Marketing Director Resume Examples & Samples

  • Oversee and manage successful, on-going delivery of marketing strategies that drive and align marketing initiatives to meet defined business objectives
  • Effectively partner with executive leadership to ensure resource levels remain appropriate, taking into account market expansions, acquisitions, new product offerings and competitive shifts. Ensure our Marketing organization understands the impact of these shifts and opportunities
  • Oversee and manage all strategy, planning, plan execution, financial management and measurement for Transcend Insights
  • Lead, motivate, inspire and engage a team of experienced and motivated Marketing professionals
  • Advocate for and provide actionable insights on key consumer segments, business environments, competitive position and product portfolio offerings
  • Articulate compelling value propositions and develop messaging that aligns with the company brand
  • Collaborate within broader Innovation & corporate Marketing organization to ensure consistency within market strategies, communications and messaging
  • Partner with stakeholders to develop strategic solutions for business objectives; lead development and execution of annual marketing plan
  • Provide context and strategic input for marketing initiatives based on overall business needs; oversee successful implementation; garner insights from metrics/results
  • Lead partnerships between marketing and internal clients to identify business opportunities or issues and develop initiatives for addressing those needs
  • Educate internal clients on best use of marketing strategies and expected results from initiatives; proactively reach out to other departments as a marketing strategy best-practice resource
  • Understand the company business model and industry
  • Lead team in the understanding and integration of that business model
  • Bachelor’s Degree in Marketing, Advertising or a related degree
  • Possess at least 10 years’ progressively responsible experience focused on brand development and driving and executing winning marketing programs
  • Excellent foundation in marketing fundamentals and best practices, with understanding and demonstrated experience in healthcare IT
  • Experience developing and managing a team of marketing professionals
  • Master’s Degree of Business Administration in Marketing or equivalent experience desired
  • Demonstrated ability of managing and prioritizing a diverse set of projects
  • Possess excellent communication, negotiation and diplomacy skills
43

International Marketing Director Resume Examples & Samples

  • 10+ years integrated marketing experience required
  • E-commerce experience preferred
  • International business experience preferred
  • Direct experience in planning and executing data driven marketing
  • Exceptional grasp on brand and communications
  • Experience in building, leading, and managing strong teams
  • Ability to interface with executive management
  • Exceptional business and strategic acumen
  • Ability to solve complex problems in a fast-paced environment
  • Experience in balancing the needs for localization and a global brand
  • Proficiency in German language preferred
  • Alignment with StubHub’s vision and core values
44

Integrated Marketing Director Resume Examples & Samples

  • Website Presence & Ecommerce: Lead and manage web development team. Team is responsible for company web sites, ecommerce and databases. Ensure that team maintains and constantly improves website experience, content and visibility. Ensure delivery of key web projects including e-commerce, SEO, marketing sites, marketing technology initiatives. Take ownership for the company's marketing websites including fully understanding all objectives and metrics, proactively recommending areas of improvement and maintaining all functional performance. Responsible for quality and testing of pages prior to going live
  • Campaign Strategy: Develop a robust inbound marketing strategy for the business. Serve as a thought-leader to the Product Marketing team in the development and execution of digital marketing programs. Work closely with the Integrated Communications and Product Marketing teams to execute marketing programs that are impactful and measurable
  • Marketing Automation & Email Strategy: Lead and manage the Marketo marketing automation and email team. Ensure multiple touch points/assets to help optimize marketing campaign effectiveness, performance, flexibility and delivery of qualified leads to sales via Salesforce integration and direct sales to MHE via e-commerce websites. Manage the e-mail marketing function with an eye toward revenue generation and customer acquisition. Develop best practices around multi-touch/drip email campaigns. Working with key stakeholders, oversee development of a lead-scoring process in Marketo so that it aligns with sales team's prospect qualifications and supports the execution of integrated marketing campaigns
  • Marketing Technology: Own strategy and drive improvements for all marketing technology, including a marketing automation platform (Marketo)
  • Reporting/Marketing Analytics: Work with team members to define and oversee marketing analytics, KPI's, dashboard and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance, channel and direct sales. Develop and provide tracking solutions for website and digital initiatives; provide website analysis insights and testing results
  • Team Development & Management: Build, train and develop a world-class integrated marketing team with strong digital and technical skills, high levels of organization and industry knowledge. Drive the team toward being more data-driven, analytical and focused on ROI
  • University degree in Business Administration, Marketing or Computer Science
  • 10+ years’ experience digital marketing strategy development and execution
  • Minimum of 4 years’ experience managing direct reports with exceptional leadership skills
  • Experience working for a consumer-oriented ecommerce or technology company or digital agency is preferred
  • Able to build and lead a world-class team of web developers and digital marketers. At the same time, must be willing and eager to work in a hands-on capacity
  • Fluent in all areas of the digital marketing ecosystem
  • Deep understanding of marketing automation (Marketo,Eloqua) Web Analytics (GoogleAnalytics, Omniture) and other digital marketing systems
  • Knowledge of Salesforce.com and content marketing is an asset
  • Extensive working knowledge of SEM, SEM, social, email, content, database and digital marketing campaigns
  • Passion for results and data-driven decision making
  • Must exhibit enthusiasm for marketing technology, a strong drive for personal development and quest for knowledge of emerging digital marketing trends. Inspire the team to model the same behavior
  • Ability to manage technical staff members and prioritize competing responsibilities
45

Marketing Director Resume Examples & Samples

  • Develops internal and external marketing initiatives to advance CWM’s unique brand, retain and expand client base, and increase the firm’s presence with prospective and current clients
  • Creates CWM marketing collateral and client communications; ensures a consistent message and tone with all marketing materials
  • Develops and executes CWM annual marketing plan; leads projects and initiatives and communicates the ongoing status of projects to involved parties
  • Serves in a proactive capacity and anticipates communications needs in support of the firm’s wealth management strategy
  • Collaborates with Calamos corporate marketing, advertising, public relations and events teams
  • Oversees the writing, editing, design and distribution of publication “Calamos Global Exchange”
  • Utilizes and maintains relationships with third party service providers to further expand our presence in the ultra-high net worth market
  • Researches and collects internal and external information, ranging from specific data to broad financial and investment-related themes
  • Maintains a solid understanding of the financial services industry within the wealth management and keeps current with any industry trends
  • Performs related duties as assigned
  • Bachelor’s degree required, preferably in Marketing, Communications, Journalism or English
  • At least 10 years’ experience in a financial services communications role. Previous experience working within a family office or wealth management firm required
  • Highly advanced communications, writing and editing skills
  • Extensive knowledge of investment/financial concepts
  • Good project management skills with the ability to meet deadlines
  • Able to work in a team based environment; both within Wealth Management and the Marketing department (with project managers, marketing directors, etc.) as well as other parts of the organization
  • PC skills in Microsoft Word, Excel, PowerPoint and other financial/marketing related software programs
46

Marketing Director Resume Examples & Samples

  • Experience managing a staff
  • 3-4 years training and experience in marketing and related work
  • A demonstrable aptitude with social media
  • Impeccable organizational, administrative, and management skills
  • Knowledge of Google Docs, MS Word, Excel required
  • Experience with various ticketing platforms and CMS a plus
  • Experience in overseeing and implementing digital strategies, including overhauls of websites, social media platforms, and work on mobile platforms a plus
  • Knowledge of New York concert venues and arts communities a huge plus
  • Familiarity with Emma, Photoshop, and other programs a huge plus
  • A love of music, art, and an ability to adapt quickly
47

Marketing Director Resume Examples & Samples

  • Handles all station advertising including print, direct marketing, outdoor & TV
  • Planning, organizing and executing major station events including Z100’s Jingle Ball, Broadway in Bryant Park etc
  • Works with Program Directors to create on-air, event and web promotions that create measurable results
  • Generates 3rd party opportunities for the sales departments to tie into
  • Responsible for any printed materials associated with the stations
  • Coordinates sales promotions which include implementing approved ideas as well as creating promotions ideas to maximize revenue
  • Works with the Sales Department to produce sales and marketing materials to be distributed to clients
  • Handles in-house publicity department, as well as external members of the media to insure maximum coverage of all station events
  • Prepares, maintains, and implements Marketing/Promotional plans for each station
  • Works on promotional/marketing opportunities for the cluster
  • Manage and Direct the Marketing/Promotion Staff
  • Bachelor’s degree or equivalents experience
  • 8+ years of relevant professional experience
  • Strong leadership skills, the ability to multi-task, detail oriented and excellent communication skills a must
  • Proven success across marketing, monetization of promotion opportunities, large scale event management/production
  • Team player with collaboration skills
  • Willingness to go above and beyond to get the job done
  • Previous management experienceiHeartMedia is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identify or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information, or any other legally protected classification or status
48

Experiential Marketing Director Resume Examples & Samples

  • Collaborate with sales, client services and clients to create and pitch highly engaging and relevant offline experiences that share the AOL experience with brands and their audiences pre-sale scope expectations include creative deliverable to help sell idea thru, budget (internal & marked-up), custom elements vetted
  • Accountability around scope and budgets as they transition to post-sale
  • Support high profile sales-to-client meetings with unique and immersive on-site or offsite experiences and creative
  • Develop and lead business strategy on proprietary programs and events (i.e. Advisory Boards, Thought Leadership, Summits) centered around client needs that advance AOL’s strength in media and ad tech
  • Collaborate with cross functional (product, product/client marketing, sales leadership, etc.) to set program expectations, theme, program
  • Effectively combine analytical skills with business acumen to structure problems, deliver solutions and communicate insights
  • Partners closely with the Events team, as they help bring your vision to life via logistics and on-site management
49

Marketing Director Resume Examples & Samples

  • Coordinates and directs all aspects of each of the 4 Lidervision events to include logistics, planning, recruiting. Events held in: Mexico, Houston, Los Angeles, Washington
  • Producer of Lidervision TV including: oversee filming sessions, coordinate the editing of footage, and quality control of final product
  • Assist logistics of LV TV (Guests reception & lodging)
  • Coordinate mailing of promotional material for Lidervision
  • Reconcile Lidervision credit card monthly
  • Code all invoices associated with Lidervision and submit for payment
  • Assists with logistics of Expolit as needed
  • Order supplies and marketing tools as needed
  • Assists with Lidervision Store as needed
  • Credit card reconciliation for Lucas
  • Processing Speakers honorariums
  • Code invoices for the freelancers of Especialidades Juveniles
  • Help Yolanda Chavarria send contracts for Especialidades Juveniles or original authors and follow-up until the author has signed
  • Help find contact information such as address, phone number and email address for authors of Especialidades Juveniles
  • 3-5 years experience in television production
  • Extensive experience in all logistics of Event planning
  • Must be fluent in all forms of communication in both Spanish and English
  • Very detail oriented
50

Marketing Director Resume Examples & Samples

  • Drive the company's marketing campaign development and execution
  • Marketing campaign in line with event strategy and target
  • Build and manage database and define key audiences
51

Global Fragrance Marketing, Director Resume Examples & Samples

  • Responsible for keeping VP abreast of fragrance category trends, performance, product opportunities, competitive landscape and all category related information
  • Constantly monitors the performance of Clinique versus the competition to identify product need gaps and opportunities; develops and executes action plans to improve brand performance when needed
  • Is the expert and key point person for global performance of fragrance segments (shipments, sell-thru, cost of goods, sku count, pricing and new product forecasts) as well as the competition
  • Partner w/ IFF fragrance house in consumer research, brand positioning and identification of white space opportunities
  • Partner w/ Creative, Copy, Digital and Visual Merchandising teams to plan and execute breakthrough and impactful consumer communication plans
  • Prepares monthly Business Reviews on fragrance
  • Assists the VP in developing Global Marketing Calendars; responsible for gaining approval for assigned fragrance programs and projects
  • Responsible for managing the conception and development of marketing programs
  • Responsible for overseeing the preparation of all Planning Guide pages to inform all markets of the upcoming programs for assigned categories
  • Directs all forums for program/product development to ensure that programs meet Clinique’s strategic and financial objectives for specified segments
  • Provides direction and spearheads the development of launches with all necessary support groups on assigned projects, including GBSC, Finance, Forecasting, Product Development, Fragrance PD, Marketing Services, Packaging, Design, Creative, Visual Merchandising, Special Events, PR, Education, and E-Commerce
  • Cultivates close collaborative relationships with regional and affiliate marketing teams to ensure programs developed by global Marketing meet affiliate market needs
  • Responsible for providing all markets with timely information on all calendarized programs; liases regularly with affiliate Marketing teams to ensure programs meet Market needs includes responsibility for overseeing accuracy and timely issuance of all Planning Guides, Flashes, and Dossiers
  • Must have previous fragrance category experience. Preferably has demonstrated impactful creative execution in fragrance launches
  • Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
  • Preferably has demonstrated success with developing breakthrough marketing communication programs
52

Marketing Director Resume Examples & Samples

  • Accountable for the Marketing Working Budget
  • Building the right structure to maximize the MWB
  • Working closely with the Category Director to align marketing plans with new products
  • Working closely with the Commercial Director to ensure the MWB is maximizing sales
  • Developing the marketing team to ensure each individual maximizes their potential and has a clear development plan
  • Strategic Thinking
  • Influencing Others
  • Managing Change
  • Develop Others
  • Results Orientation
  • Substantial commercial experience (marketing background preferable)
  • Educated to Degree level or equivalent experience
  • Experience in the sports industry preferable
  • Ideally plays or has significant knowledge of golf
53

Marketing Director Resume Examples & Samples

  • Omnichannel Advertising Strategy- multi-platform mediums including print, digital, social, OOH, etc
  • Media Plan- negotiates, develop and execute media/marketing plans for all brands with time and action calendar for creative execution
  • Establish social media accounts, create/ post content, manage contests, and fan engagement
  • Developing retail marketing presentations
  • Organization of trade shows and events
  • Work with PEI visual merchandising team for implementation of in-store displays, signage, fixturing
  • Plans for e-commerce site advertising/marketing to increase traffic and selling for internal sites, work with wholesale ecommerce teams for similar planning and execution
  • Photo shoots- work with creative to develop concepts and present to teams for approvals
  • Develop relationship with editors and maintain a database for editor mailings, for both trade and consumer publications
  • Pitch stories for brands for pertinent seasonal trends and key issues
  • Create opportunities for celebrity seeding and placement through broadcast shows and gift suites
  • Work with licensing team to communicate brand message ie. New ads, images, etc
  • Develop working tools for team to pitch to potential licensees and keep existing licensees informed
54

Marketing Director Resume Examples & Samples

  • Solid experience in strategic and operational marketing including management of portfolio of brands, trade and consumer marketing, media buying, digital and Social Media activations within international media
  • Studio experience
  • Self-starter with good sense of prioritisation and hands on approach, able to work under pressure and deliver to tight deadlines within matrix structure
  • Good communicator with strong interpersonal and business skills, confident in communication with senior management/clients, confident in taking speaker opportunities with media
  • Strong written and presentation skills (preparing and giving presentations to senior management, clients, big audiences)
  • Experience in managing teams and agency relationships
  • Fluent English; second language preferable
55

Marketing Director, Nashville Resume Examples & Samples

  • Strong organization skills with ability to multi-task and manage multiple projects at one time
  • Proven understanding of digital marketing and utilization of social networking
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook, and web browsing
  • Valid driver’s license with a good driving record
  • Willingness to work flexible hours, including nights and weekends
  • Candidates must be able to lift and carry a minimum of 60 lbs and have the
  • A minimum of 2-3 years’ experience in promotions, marketing, radio or related industry. Supervisory skills are a plus
  • A high school diploma or equivalent plus 2 to 4 years of college strongly preferred
56

Marketing Director Resume Examples & Samples

  • Drive rapid growth and increased profitability for MHHE (digital) learning products. Lead pricing and ecommerce strategy
  • Work directly with the Managing Director and Chief Marketing Officer to build coherent MHHE brand strategy, product definition and execution that positions company competitively in the marketplace
  • Lead the creation of sales collateral and marketing materials that effectively represent company products to external audiences (e.g., instructors, students, administrators at higher education institutions)
  • Lead efficacy and networking strategies to share influential data with peer institutions and across markets
  • Five plus years of hands-on experience in marketing and digital marketing, preferably in higher education
  • Strategic thinker who can collaborate with a diverse set of stakeholders with a proven ability to influence cross-functional teams and external partners
  • Executive level organizational, communication and writing skills
  • Highly quantitative thinker, extremely detail oriented and ready to both lead and motivate team
  • Ability to make decisions and recommendations based on Analytics
  • Past management experience of both internal employees and external partners
57

Marketing Director Resume Examples & Samples

  • Conceptualizing and engineering the creation of compelling, original station image, news and entertainment programming and commercial campaigns and when necessary, execute all visual elements personally. Concepts must work in all media including TV, digital, social, mobile
  • Acting as a collaborative architect for all touchpoints between the station and its audiences. Living as the station’s "chief brand officer", evangelizing the brand and championing all brand-related matters inside the organization
  • Leading a creative team to perfection in terms of execution and directly supervising employees in the promotions department including but not limited to hiring great people, training, and appraising performance of employees
  • Being insight-driven, able to work with local research teams, corporate research staff and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies. They are also a planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months ahead to bring organization, order and planning to the marketing team
  • Will also have a get-it-done attitude that persists regardless of obstacles and can foster collaboration and input from the team as a whole. They can easily manage the creative process and facilitate brainstorming remaining always open to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace
  • Minimum 8 years consumer advertising/promotion experience with record of success in the television/news industry, brand management, or marketing/digital/advertising agency. Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio
  • Experience translating broadcast designs/concepts to interactive digital and social media campaigns. Track record of successfully strengthening brands by applying tenets of brand consistency and creative cohesion
  • Experience with on-air planning and ability to manage and maximize station’s promotional inventory in order to drive viewership and other business goals
  • Strong media planner and buyer who understands co-op spending and can build strong partnerships with network, syndication and other 3rd parties
  • Ability to work with a sense of urgency within a deadline oriented fast paced team environment and juggle multiple projects and priorities at once
58

Marketing Director Resume Examples & Samples

  • Must have a Master’s degree in marketing, communications, business or related field or an equivalent combination of education, training, and experience
  • Must possess a minimum of 7 years of directly related management experience
  • Demonstrated experience developing short and long-range marketing strategies
  • Demonstrated experience conducting analysis of market trends for the purpose of developing new programs and initiatives
  • A successful track record in online marketing and program development
  • Experience in outreach, marketing, communications, public relations with supervisory experience leading a team, including internal staff and external vendors
  • Demonstrated experience planning, implementing and managing marketing and promotional activities as well as developing marketing reports
  • Knowledge of marketing principals, practices, concepts, methodology, and techniques
  • A flair for knowing/producing creative and compelling marketing campaigns
  • Superior written and communication skills
  • Demonstrated strong personal mastery, including ethics, interpersonal skills, and engage in continuous learning
  • Ability to manage multiple projects, adjust to changing priorities and perform well under pressure
  • Demonstrated organizational skills, attention to detail and ability to work both independently and as part of a team
  • Designs and manages programs to promote department services and/or products to an international community, such as direct mail, telemarketing, advertising, publicity, community relations, promotional activities, special events, etc. Designs and produces marketing reports for department and/or university use
  • Directs the development of marketing and promotional strategies to include personal networking, publications, newsletters and related communications materials, and events planning. Represents the program in community service activities
  • Plans, implements, and manages marketing activities, including marketing goals, objectives, and strategies. Develops short and long-range marketing plans for department. Assists the Vice Provost in determining target markets
  • Directly or indirectly manages all staff assigned to the program. Determines organizational structure, reporting relationships and short and long-range staffing needs based on program goals. Reviews and approves hiring and salary actions to ensure compliance with policy. Oversees performance appraisal process for program staff and remains informed of any disciplinary actions required
  • Plans and develops program objectives and content. Researches and identifies trends and needs and establishes program directions accordingly. Assesses quality of program operations. Modifies existing program services or creates new program offerings to maintain or enhance program standing
  • Represents the program and university as an authority in field. Responds to requests for information, advice or assistance from colleagues, the media, professional or industry associations, etc
  • Develops and implements market research instruments or utilizes standard market research instruments to collect information necessary to market department services. Plans and conducts surveys
  • Develops and manages department marketing calendar. Determines schedules and deadlines for production and distribution of marketing activities and publications
  • Develops and manages program budgets covering operations, endowments and sponsored projects. Makes major budgetary and resource allocation decisions. Provides financial status reports as needed
  • Directs the delivery of services to targeted program participants or beneficiaries. Sets and communicates program priorities and performance standards and assesses operations using these criteria. Provides for quality assurance reviews and addresses areas in need of attention. Provides for the development and maintenance of automated or manual systems and procedures to facilitate program operations
  • Performs other duties as assigned or requested. The university reserves the right to add or change duties at any time
59

Marketing Director Resume Examples & Samples

  • Develop the corporate strategy across all areas; Residential, Commercial, Project Marketing, Corporate Services & Property Management
  • Corporate Branding
  • Liaise closely with property developers on a project-project basis
  • Manage a external suppliers/agencies and a small internal team
  • Strong design experience
60

Marketing Director Resume Examples & Samples

  • Extensive experience in similar Senior Marketing Development positions within a large, international beauty company
  • Excellent knowledge of English
  • Fluent knowledge of Chinese (Mandarin) or Japanese or Korean required
  • Strong expertise in NPD and launch to Asia markets or Asian consumers
  • Experience in collating and analyzing information across various forms of data
  • Experience of working in a commercial environment
  • International experience and exposure to varied client base, proven ability to work in Asia
  • Experience in setting and implementing a marketing strategy
  • Proven budgetary control experience
  • Proven experience in team management
61

Marketing Director Resume Examples & Samples

  • Pushing the boundaries of a station’s audience, revenue and brand potential by serving as a collaborative business partner to a station’s leadership team and playing a key role in the integrated marketing planning and budgeting process
  • Conceptualizing and engineering the creation of compelling, multiplatform, original station image, news and entertainment programming and commercial campaigns and when necessary, execute all visual elements personally. Based on sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated goals and reinforce the value of the station’s brand. Concepts must work in all media including TV, digital, social, mobile
  • Proactively creating opportunities for audiences to connect with our content by developing annual and quarterly strategic plans, prioritizing key marketing messages and generating breakthrough concepts and strategies
  • Developing and implementing audience development strategies by applying research insights, data and analytics to marketing activations, including but not limited to content partnerships, digital marketing efforts and more
  • Acting as a collaborative architect for all touchpoints between the station and its audiences. Living as the station’s “chief brand officer”, evangelizing the brand and championing all brand-related matters inside the organization
  • Identifying and championing strategic, cross-department (such as news, social, corporate) and cross-business unit marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation
  • Supporting local sales teams in generating non-traditional revenue dollars
62

Marketing Director, UK Schools Resume Examples & Samples

  • B2B marketing, and a clear understanding of the latest B2B marketing techniques (lead nurturing, inbound marketing, etc.)
  • Commercial marketing, aligning activities towards revenue objectives and being able to measure and track ROI
  • Experience of having developed and implemented successful sales and marketing strategy through offline and digital media
  • Commercial mind-set
  • Financially numerate, proficient with Excel
  • Experience of managing a large Marketing team
  • Strong leadership skills with proven track record in managing organisational performance and change
63

LOB Marketing Director Resume Examples & Samples

  • Assist in establishing strategic marketing plans to achieve corporate or divisional objectives for products and/or services
  • Develop and manage marketing budget with business line. Provide feedback on an ongoing basis to LOB and Affiliate partners
  • Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share
  • Develop LOB campaigns, which may include development of broadcast advertising, print, direct mail, in-branch merchandising, electronic, outdoor, and transit; includes both major campaigns and blitzes
  • Manage short-term incentive campaigns associated with product drive, which includes the development of theme, communications, and manage tracking
  • Manage Presidents Circle incentive trip including development, communications, and tracking
  • Develop product collateral and merchandising such as brochures, online content, ongoing POS system, Club 53, etc
  • Support product launches and change communications by developing training materials and communications
  • Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point of purchase displays, and signage
  • Negotiate contract terms with outside agencies and suppliers
  • Foster collaborative relationship with the Affiliate Marketing Directors and their respective teams
  • Partner with outside advertising agencies on marketing strategies and execution of campaigns
  • Analyze marketing programs and adjust strategy and tactics to increase effectiveness
  • Develop, recommend, and monitor business development programs and sales incentives; responsible for recommending and coordinating necessary sales and product training support
  • Support the company brand through adherence to branding guidelines
  • Work hand-in-hand with Senior LOB Management to design and execute marketing initiatives
  • Bachelor's degree in business, marketing, communications, journalism, or related field required. An advanced degree is preferred
  • Eight (8) or more years experience in marketing/sales with three (3) or more years of management responsibility
  • Prior experience in marketing strategy and budgeting preferred
  • Excellent PC skills. Strong attention to detail
  • Knowledge of advertising mediums
  • Prior financial/banking experience is highly desirable, but not required
  • Previous project management experience
  • Previous experience managing people
  • Must be able to work in a team environment with the ability to interact well in a positive manner
  • Work requires the ability to multi-task
  • Knowledge of the practices and current issues of the organization preferred
64

Regional Marketing Director Resume Examples & Samples

  • ) Selection, development, and retention of Account Executives
  • Recruit, Train, Coach and Develop Account Executives
  • Select and Retain talented Account Executives
  • Manages orientation process of all direct reports
  • Review job performance for all employees annually and on-going. Complete and execute development plans for each direct report
  • Communicate job expectations upon hire and continue developmental conversations in an on-going basis, provide direction to Account Executives regarding company goals and objectives
  • Develops succession planning within the market with Field team
  • Fosters productive working relationships resulting in the retention of highly talented and skilled employees
  • )Leads execution of account strategies to achieve sales goal
  • Develops seasonal/annual business plans by brand by account to deliver the company’s sales, shipping and market share objectives. Plans include demonstration, promotional, T&E and advertising
  • Strategize with the Vice President, AE team and brand marketing teams on promotional and business programs that will deliver the best results
  • Negotiate with retailers for proper stock levels to accomplish sales goals
  • Negotiate premier space and location for the company’s brands
  • Provide Sales Operations with shipping estimates and deliver planned net sales
  • Provide Account Executives with information required for shipment, projections, actual sales, collateral and set allocations
  • Interface with Estee Lauder, Clinique, ADF, Origins, Smashbox, Bobbi Brown, La Mer, Jo Malone, Tom Ford Beauty, Aveda, Bumble and bumble, Education Executives to accomplish seasonal training objectives
  • Provide feedback to company on the effectiveness of brand strategies and initiatives with suggestions for improvement
  • Strategize and lead Point Accounts in programming and advertising seasonally
  • Completes administrative duties in a timely and accurate manner
  • ) Relationship with store group management
  • Secures support needed from store group management (i.e. DM, RMM, Buyer, Visual Management, etc.) in order to execute account strategy and market calendar
  • Plans and executes seasonal Retailer meetings with Directors of Stores and RMMS to strategize market and door specific opportunities
  • Works closely with Accounts to monitor and maximize Productivity and decrease turnover
  • Identifies store group management needs to Fashion Group Team
65

Marketing Director Resume Examples & Samples

  • In depth analysis of market and consumer data –including consumer research across all 4 categories : Haircare, Haircolor, Skincare and MakeUp
  • Determining communication platforms and media plans across all categories
  • Localising international content to the Australian market
  • Bringing the brand and launches to life in store
  • Maximising sales and profitability of the entire brand
66

Marketing Director Resume Examples & Samples

  • Advocate, grow and enhance the HCCP Trade Curriculum brand
  • Oversee and execute entire marketing process from creative through to completion for new curricula/Bible studies (25+ titles per year). This includes: input at publication board meetings; titling; cover direction; overall positioning; video strategy; copywriting; endorsements; advertising; public relations; and Internet marketing
  • Craft integrated marketing plans for all Trade Curriculum products
  • Collaborate regularly on the development and execution of promotional plans with authors, agents, and key partnerships such as North Point Ministries, Redeemer City to City, Focus on the Family, Saddleback Resources and Willow Creek Association
  • Actively engage, understand, and target consumers by (1) utilizing consumer, trade, and product research, while making recommendations for future research needs; (2) reading magazines/journals/websites and attending selected conferences; (3) staying abreast of how the digital world is changing the Trade Curriculum and Bible study markets; and (4) reading relevant reviews, blogs, and catalogs from other publishers
  • Assist with sales presentations and key account strategy sessions; coordinate promotional plans with sales department leadership, field reps, and support staff
  • Collaborate with publisher and acquisitions staff to establish acquisitions and marketing strategy and timing for all authors
  • Oversee YouTube First Sessions strategy
  • Oversee curriculum website – www.smallgroupsource.com
  • Familiarity with churches and small group ministry preferred
  • Marketing, sales, or public relations background
  • Competence managing significant budgets
  • Strong computer skills—Word and Excel
  • Able to handle multiple projects simultaneously
  • Digital/on-line marketing experience
  • Ability to participate in team process
67

Marketing Director Resume Examples & Samples

  • This job oversees acquisition for all Chase branded, business and partner cards across Chase owned digital channels (chase.com, email, mobile app), paid digital channels (search, paid display, affiliates) and partner channels
  • Candidates should be driven by a fast paced, rapidly growing environment and be able to drive progress working with multiple lines of business, senior level internal and external stakeholders, executional partners and creative agencies
  • Candidates should have broad experience in digital product management, direct marketing and/or campaign management either on the client side or agency. The person filling this role will collaborate with technical, creative and strategy groups to create best in class digital experiences. If you understand the space, know how to motivate customer behavior online and are ideas and results oriented - this could be the position for you
  • Must have substantial experience in the Internet space with a customer-centric focus and application of segmentation and campaign measurement strategies
  • Strong preference for candidates with experience managing profitability and performance of an online channel (e.g. e-commerce property for top brand) inside or outside of financial services
  • Passion for all things digital with fresh ideas and the know-how to get them done
  • Experience working with external creative agencies required
  • Working knowledge of web analytics and ad serving engines (X+1, Omniture, Insight, Dart For Advertisers, Dart For Publishers, Google Analytics)
  • Analytical skills with the ability identify and recommend new opportunities is desired
  • Strong project management, multi-tasking, and leadership skills with sharp attention to detail
  • Strong communication skills, both written and oral, with the ability to present information clearly and professionally to a range of audiences – from senior management to technical/operations groups
  • Consensus-building and teamwork skills required
68

Marketing Director Resume Examples & Samples

  • Develop marketing plan for the MENA region in close collaboration with the Regional Director, Country Managers, and Sales leaders
  • Gain extensive knowledge on the different market segments and generate plans to increase market penetration
  • Drive and control the lead management process including tracking and tracing
  • Control and maintain contact databases for partners, distributors, alliances, end-users, and other stakeholders
  • Support and manage the partner network regarding all marketing related activities
  • Work closely together with the local sales team and other internal stakeholders to make sure that the plan and execution is in line with overall strategy
  • Manage and control the marketing budget, including the co-op funds
  • Manage and develop the local end-user community
  • Education: Professional marketing qualification
  • Degree/ MBA
  • Language: Fluent in English, local language
  • The candidate has held senior marketing position(s) at software vendors, selling products via a two tier distribution model
  • Has developed and implemented marketing strategies and produced the associated marketing programs, collateral or products, with proven results
  • Worked with agencies to execute on different PR & Communications programs
69

Regional Marketing Director Resume Examples & Samples

  • Ensure HQ-developed marketing campaigns (seasonal and brand), collateral, messaging and activations are relevant in local markets to support local business needs; adopt and adapt campaigns for local relevance; manage distributor’s execution of seasonal and brand campaigns across all territories
  • Align marketing activations with distributor marketing calendar and key brand activations; work with distributors to ensure maximum efficient use of marketing budgets
  • Gain consumer insights and market analysis to drive brand & product positioning and merchandising strategies
  • Partner with APAC Sales Team to understand business needs and develop strategies to accomplish sell-thru goals with an emphasis on developing brick & mortar retail marketing strategy and programming
  • Develop communication strategies to ensure TOMS Giving and its impacts are properly communicated across our markets; Identify and respond to market needs around Giving, the content and best practices on how to market and communicate TOMS global giving; Direct markets on how to incorporate local giving content in their messaging; assist with adapting content on an as needed basis
  • Participate in bi-weekly distributor marketing calls with priority markets to ensure TOMS participation and visibility in managing brand consistency; Key Stakeholder in providing approvals where needed
  • Analyze and evaluate bi-monthly/monthly PR and social media reports
  • Communicate and manage distributor’s execution of global partnerships; Drive and assist with executing APAC specific partnership opportunities
  • Partner with Global Marketing team by providing regional input on seasonal and brand creative developments, partnerships and photo shoots. Participate in weekly marketing call
  • Responsible for executing 2 marketing summits and contributing to coordination of 2 sales summits
  • 7-10+ years of Marketing experience at a senior level
  • Must have proven success in building a new business and team
  • Ability to think analytically, strategically and be a key force in driving brand awareness
  • Proficient in Microsoft Applications (i.e. Excel, Word, Power Point)
  • Knowledgeable in current and future trends with the ability to guide and direct people and business
  • Previous experience with multi-site, multi-state, multi-country, multi-function organizations
  • Passionate leader and team player, willing to roll up their sleeves to get the job done
  • Versatility, flexibility and enthusiasm – “no task is too small or too big” mentality
  • Highly organized and a self-starter attitude
70

Regional Marketing Director Resume Examples & Samples

  • Works collaboratively to develop the Regional marketing strategy for all Central Region markets
  • In collaboration w/ Regional & Club teams, develops network of local partners and influencers with the goal of driving local buzz and building brand awareness through collaboration on special projects, social media & in-club experiences
  • Develops & Executes new club marketing plans for all new clubs
  • Establishes strong relationship with Regional Leadership & Club teams (RVP, RSD, RD, RSM) and supports general strategic collaboration and sharing of market insights/directives
  • Manages 1 direct report (Marketing Coordinator, Central Region)
  • Builds and maintains an understanding of the in-club experience, member profile, and unique challenges and dynamics of each market
  • Evaluates marketing plan performance and all lead driving efforts. Provides any relevant insights & learning and shares with regional and corporate counterparts
  • Shares highlights with local/regional teams and maintains team connection to brand happenings
  • Maintains close working relationship with all Corporate Sales & Marketing departments to ensure seamless Corp/Field collaboration & communication
  • Strong market awareness/familiarity
  • Excellent project management, organization, communication and writing skills
  • Flexibility and ability to react to immediate business needs
  • Responsive and Resourceful
  • Strong time-management experience
  • Outgoing, personable, strong relationship management and interpersonal skills (high EQ)
  • Preferably 5-7 years of field marketing experience
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Marketing Director Resume Examples & Samples

  • Develop and lead all aspects of marketing, Advertising, Public Relations and Communications within the YMCA association; both setting direction as an Association and supporting specific YMCA branch, cabinet and department needs through established practices and policy
  • Develop and executive annual marketing, advertising, public relations and communications plan agreed upon by Executive leadership. The outcomes expected would be Membership Growth, Program Growth and development Growth
  • Establishes processes for measuring the ROI of campaigns and promotions aligned to the marketing plan. Uses results to correct and adjust future campaign strategies of existing marketing plans in addition to overall changes to future marketing plans
  • Demonstrates a commitment to community development by engaging and partnering with members of the community and other like organizations
  • Manages and serves as a point of contact for related vendors including media firms and digital marketing support; leveraging those for greatest community impact
  • Write and proof copy for website, social media, e-mails, brochures and related material
  • Develop and execute crisis management plans
  • Acts as the spokesperson of the YMCA as needed or appointed by the Chief Mission Advancement Officer
  • Follows all policies and procedures as set forth in the YMCA of Dane County Employee Handbook and Code of Conduct
  • Assist in ensuring the Mission Advancement Department operates within budget and follows budgeting policies and procedures
  • Follows all policies and procedures as set by the YMCA of Dane County Handbook
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Marketing Director Resume Examples & Samples

  • Bachelor’s degree in marketing, advertising, communications, or business isrequired
  • Five years of work experience in marketing with emphasis on production management
  • 2-5 years of membership development or membership acquisition experience at the service delivery level
  • Proven track record of efficiently streamlining marketing and/or communications production
  • Demonstrated success delivering digital, social media and traditional marketing strategies
  • Proven success in shortening the sales cycle by implementing marketing strategies such as inbounding and/or content marketing or product advertisement in which the ROI is directly linked to specific, quantifiable sales results (new members/customers, increased revenue)
  • Experience using professional photography and videography equipment
  • Experience using online traffic management systems
  • Strong communications, networking and collaboration skills
  • Advanced computer skills including word processing, database management and spreadsheet development as well as experience using Constant Contact, Indesign and other desktop publishing software to create sophisticated marketing collateral
  • Excellent organizational and interpersonal skills with the ability to manage several projects at once and meet deadlines in a fast-paced environment
  • Polished, professional demeanor with excellent written and spoken communication skills
  • Manages flow of all marketing and communications projects for the Association
  • Manages marketing campaigns within budget guidelines
  • Assists the VP with Associaton strategic goals as it relates to marketing and membership projects
  • Develops and implements full marketing plans for the Association
  • Completes work assignments; to include securing input and approval, copy editing, proofreading and brand alignment
  • Coordinates scheduling, production and publishing of media – print, television, radio, social media and digital
  • Secures quotes for printing and promotional materials, facilitate production, provide orders and inventories to vendors, and ensure timely delivery to branches
  • Manages relationships with print and promotional vendors
  • Provides “as needed” updates on status of all pending jobs to supervisor
  • Manages and coordinates the procurement of all database lists from the member management system
  • Reviews invoices and ensure bills are submitted for payment for all marketing vendors
  • Assists with campaign and event logistics for the Association
  • Responds to incoming department calls and inquiries
  • Attends all required meetings and training
  • All other duties as assigned by supervisor
  • Personal Growth: Fosters a learning environment embracing diverse abilities and approaches. Creates a sense of urgency and positive tension to support change. Anticipates challenges that can sidetrack or derail growth and personal learning. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology
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Marketing Director Resume Examples & Samples

  • 2) Proven track record of good leadership and management skills
  • 3) Self-starter; opportunist
  • 4) Strong analytical skills
  • 5) A person who fosters company vision
  • 6) Good commercial sense, able to achieve the fine balance of sales returns and brand building
  • 7) Walks the talk with complete dedication and commitment to job responsibilities
  • 8) Must be proficient in written and spoken English and Mandarin
  • 9) Must be prepared to travel minimum 50%
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Marketing Director Resume Examples & Samples

  • Build and manage innovative and impactful marketing campaigns for artist management, label, and music clients
  • Work with digital, A&R, sales, and marketing team to generate/execute artist plans, brand proposals, and campaigns
  • Lead creation of marketing plans that are innovative and not beholden to any formula
  • Have a deep understanding of the digital space and how to best utilize it to build our brands and engage consumers within our campaigns
  • Work closely with the Branding and Strategy department to help create brand partnerships with our artists and athletes and then lead activation of those partnerships
  • Partner with outside companies who our partners and contribute to plans that can activate those partnerships
  • 5-7 years of related marketing experience
  • Ability to manage broad teams and partner companies who are part of that team
  • Extremely detail oriented and organized
  • Agency experience preferred
  • A passion for culture
  • Pro-active, self-starter with ability to track multiple projects to completion and thrive in a fast-paced environment
  • Must display strong managerial, supervision, and communication skills
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Promotions & Marketing Director Resume Examples & Samples

  • · Create and execute promotional events and contests within departmental budget
  • · Negotiate and purchase collateral and other promotional items
  • · Develop strategic relationships with entertainment and event venues to benefit the stations
  • · Work with local charities to the mutual benefit of the community, the charity and the stations
  • · Provide regular coaching and performance feedback to staff
  • · Coordinate and draft all sales and station promotions from conception to facilitation
  • · Contests, giveaways, station websites and on-site events and appearances including paid client events and charity
  • · Knowledge of all applicable FCC rules and regulations
  • · Understanding of stations’ programming strategies
  • · Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, Media Span and Triton
  • · Excellent verbal and written communication skills
  • · Problem-solving ability and skill in prioritizing
  • · Ability to interact with management and staff at all levels
  • · Ability to multi-task and handle pressures and deadlines
  • · Must possess valid state driver’s license
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Regional Marketing Director Resume Examples & Samples

  • Regional Marketing Plan:The RMD will drive the development of the annual regional marketing plan and assist DMs and their FSDs in building effective tactics for their districts. This will be done via activities such as
  • A. and/or MBA, with 7+ years marketing experience
  • Microsoft Office Suite: Word, Excel and Power Point
  • Influencing without formal authority – able to create an informal network to support program pilots, implementation and collection of best practices and measurement
  • Strategic agility – the ability to be the region marketing strategist and advisor to the RVP
  • Business analysis – ability to track, analyze, and present results from marketing program implementation
  • Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills
  • Organizational savvy – Ability to speak to multiple levels within the region, representing a ‘big-picture’, business-oriented view of development
  • Dealing with Ambiguity – able to get in, assess the situation, identify key players, set action plan and deliver
  • Results oriented – analytical skills and ability to think strategically about the business are essential; accountable for achieving the region’s financial goals through collaboration with the operations team
  • A self-starter, confident in his/her abilities, self-motivated and able to work effectively with little supervision
  • A results-oriented individual who can make a difference; an individual who takes initiative, makes things happen, accepts accountability and has a “can do” attitude; has a sense of urgency
  • Creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment
  • Skilled to implement through people, not through doing the tactical; able to train and enable the success of others
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Integrated Marketing Director Resume Examples & Samples

  • Develop new programs, including researching budgets, producing timelines, working with partners and implementation of sold program
  • Create proposals in response to RFPs and proactively develop programs for potential advertisers
  • Track program progress and prepare final reports for internal use and for clients
  • Service the day-to-day needs of the corporate digital sales team, including creating and producing sales materials and tools
  • Manage two full-time team members, as well as outside vendors, freelancers and production teams
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Marketing Director Resume Examples & Samples

  • Marketing Management
  • Work with SEA Head of Marketing to build marketing strategy for Vietnam in alignment with country strategies and business objectives
  • Deep understanding of payments industry, regulation, consumer trends and competition
  • Set clear KPIs for marketing activity including transaction and revenue growth goals
  • Review implementation of plans on ongoing basis and provide guidance to management to ensure that KPI’s are achieved
  • Ensure plans are developed in collaboration with Corporate Communications, clearly documented, aligned with and effectively communicated to all stakeholders
  • Management of Agencies, Creative, Media, Digital/Social, and BTL
  • Develop Agency scopes of work based on annual plans
  • Communicate annual marketing plans to clients with regular updates at formal meetings eg QBRs
  • Manage marketing budget, forecasts, ATL, Digital, Social and BTL production and media costs
  • Develop marketing strategy in close cooperation with Local Product, Merchant Acceptance and Hub teams – Visibility/Point of Sale, Credit, Debit, Prepaid, payWave, Cross Border and eCommerce
  • Analysis of data on Brand tracking, transactions, competition, and specific consumer, product and in-market research
  • Understanding of Visa Brand Strategy and application to specific in-country marketing strategy
  • Use of Social and Digital channels for more effective and measurable results
  • Awareness of Global marketing assets and ability to leverage in an effective and cost efficient way
  • Identify and create solutions for knowledge gaps impacting effective strategy development and measurement
  • Partner closely with Business Development team to engage client banks to adopt marketing assets for cardholder programs
  • Client Marketing Support
  • Work closely with SEA Head of Client Marketing Support {CMS] to develop CMS plans for specific clients funded by Country Marketing budget
  • Process and Financial
  • Manage Vietnam marketing budget and ensure that all activities adhere to Visa’s financial forecasting, reporting, sourcing, legal and compliance policies
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Marketing Director Resume Examples & Samples

  • BA - Must have at least 7-10 years of Industry related marketing work experience (CPG or beauty)
  • MBA - Must have at least 6-10 years of Industry related marketing experience (CPG or beauty)
  • Proven multi-project / team-oriented managerial skills
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Marketing Director Resume Examples & Samples

  • Work with the CEO, Art Director, Head of Digital and other executives to develop collateral about the company and its capabilities across multiple platforms
  • Work with and support sales executives to create proposals for prospective integrated partners, event sponsors, and digital and print advertisers
  • Create and/or oversee the creation of written, video and digital content about Worth for editorial themes for use by the company and partners for promotional purposes
  • Manage the design process for collateral and sales material with the Art department and internal and external constituents
  • Identify, engage and negotiate relationships with content syndication, event and promotional partners
  • Develop and oversee earned media/PR efforts and contractors
  • Work alongside the Head of Digital in managing digital marketing presence and campaigns
  • Work with the Chief Content Officer on the promotion of editorial and editorial event marketing
  • Proven ability to manage complex projects with multiple stakeholders against timelines
  • Digital familiarity with marketing tools, strategies and best practices
  • Direct or indirect management experience of small teams
  • Proven business writing ability
  • Previous success in a highly fluid, fast paced start-up like environment is desirable
  • Must be willing to travel
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Marketing Director Resume Examples & Samples

  • Supervise integrated marketing staff and manage day-to-day workload of the team, including brainstorming, proposal strategy and program execution
  • Develop custom cross-platform marketing ideas in response to RFPs and on a pro-active basis
  • Participate and lead brainstorming sessions with sales, editorial, creative and digital teams to build client solutions and ensure seamless implementation of sold programs
  • Develop positioning, presentations, & partnerships that elevate and differentiate the Good Housekeeping brand
  • Partner with Sales to pitch programs to clients
  • Stay on top of industry trends, events, new technologies, unique opportunities; assume a leadership position in communicating opportunities to the sales and marketing team
  • Work closely with AP/Group Marketing Director to strategize best in class marketing solutions for non-traditional revenue streams, including shopper marketing and brand licensing platforms
  • 7+ years marketing experience (digital experience a must; agency background a plus)
  • Experience managing a team of at least 3 marketers
  • Exemplary copywriting and proposal writing skills—both in structure and content
  • Stellar interpersonal communication and collaboration skills
  • Strong oral presentation skills
  • Intellectual curiosity; a keen understanding of industry trends, emerging media platform, and marketing insights
  • High energy individual who thrives in a fast paced environment
  • Ability to work well both collaboratively and autonomously
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Integrated Marketing Director Resume Examples & Samples

  • Development of custom cross-platform programs for TEN clients connecting client objectives to proposed strategy, concepts and activation across TEN’s portfolio of brands
  • Lead and/or participate in creative brainstorming in the development of custom integrated programs
  • Support the development of strategic partnerships across TEN
  • Contribute in the development of strategic sales programs and development of the collateral to promote them
  • Assist in the development and execution of research projects and materials that support initiatives within TEN
  • Assist in the reporting out of integrated programs and campaigns and development of case studies and award submissions
  • Development of presentation materials including Power Point decks including, but not limited to, The Enthusiast Network group presentations, digital upfronts and sales one-sheets
  • Provide project management support of sold client programs
  • Build proposals and RFP responses
  • Works closely with Marketing Research Manager to leverage research to develop strategic approaches and recommendations
  • Assist sales with client-specific proposals and/or presentations
  • BA or BS or equivalent
  • 5+ years experience/education with Advertising or Marketing
  • 5+ years experience/education with Digital/Online Technology
  • Proven leadership and organizational skills
  • Student of marketing/advertising
  • Proven ability to work independently
  • Proven oral and written communications skills, including knowledge of correct spelling, punctuation and grammar
  • Must be self-motivated, possess strong initiative, and resourcefulness
  • Must be detailed oriented
  • Aptitude for analyzing and synthesizing research data, with the ability to build strategic “stories”
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Marketing Director Resume Examples & Samples

  • Develop and execute marketing plans for Association programs and services to support membership and program growth, development and retention strategies
  • Collaborate with Digital Strategy Specialist to create integrated, engaging and fresh strategies for existing social media outlets, thoughtfully expand social medial presence and manage the day-to-day activities and marketing campaigns
  • Identify new social media platforms for engagement and create original programs that drive prospect/member engagement and brand awareness
  • Collaborate with Digital Strategy Specialist to monitor trends in social media tools, competitive landscape, digital trends and applications to identify brand/membership opportunities
  • Supporting a team approach to coordinated, creative and strategic marketing that advances organizational objectives and effectively communicates direction to Branch Staff
  • Provide marketing and promotional plans to special events and membership efforts as needed
  • Develop and lead corporate and community sponsorship campaigns on behalf of the Y
  • Manage relationships with advertisement agencies and other vendors in a manner that drives quality output while assuring efficiencies and cost control
  • Ensure strategic organizational issues are addressed in a brand consistent, coordinated fashion
  • Plan, manage and adhere to an annual budget, including developing detailed timelines for project approval of creative materials
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Marketing Director Resume Examples & Samples

  • Manage project communications between all departments, which could include but not limited to: Marketing, Production, Editorial, Sales, Events, Ad Ops, Finance, Legal, etc
  • Communicate directly with individual team members to reiterate the scheduled deliverables, record progress of the project, and to address obstacles as they arise and leading the Project Management team within the Marketing group
  • This position may include supervising one or more employees where applicable
  • BA or BS or equivalent in related field
  • 8-10 years of well-rounded experience in advertising, marketing or related business
  • Cross-discipline experience is a plus, including but not limited to: Digital, Print, CRM, Experiential, Content Creation, and Social Media
  • Proven leader
  • Skilled multi-tasker
  • Ability to oversee project deliverables across all disciplines
  • Knows when to seek input from subject matter experts
  • Ability to maintain a positive attitude and foster collaboration
  • Highly motivated to seek solutions
  • Possess advanced interpersonal skills
  • Student of marketing and advertising
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Marketing Director Resume Examples & Samples

  • Responsible for marketing the radio stations, developing and executing integrated marketing campaigns, and serving in the public interest
  • Collaborating with Programming and Sales Management to achieve goals and objectives
  • Recruitment, hiring, and development of department personnel
  • Strategic planning and execution to meet listener, advertiser and community expectations
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Marketing Director Resume Examples & Samples

  • Establish and implement systems to monitor performance against business targets
  • To fully participate in forecasting plan revenues and reforecasts and take responsibility for meeting these targets
  • Maintain costs within budget as agreed by the VP of Marketing
  • Extensive experience in marketing/commercial leadership roles
  • Superior knowledge and use of the English language in a Marketing context. Excellent at positioning propositions and writing compelling Marketing messaging and copy
  • Reputation for high quality effective and innovative Marketing
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Marketing Director Resume Examples & Samples

  • Work daily with sales team and programmers to develop revenue generating ideas
  • Advanced skills in Microsoft Office
  • Excellent organizational skills; ability to prioritize and effectively manage time
  • Project management from start to finish; assumes responsibility & accountability for assignments and tasks
  • Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
  • 5-7 years’ experience in promotions and/or marketing
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Marketing Director Resume Examples & Samples

  • Plan and execute assigned events, promotional activities and special projects; coordinate all aspects of events including vehicles and equipment; prizes/giveaways; signage; website development; print advertising and the physical appearance; attend events to manage on-site execution
  • Confer with department heads to discuss programming and sales promotions
  • Work with integrated sales/marketing to conceive and create new non-traditional revenue business opportunities
  • Supervise and manage Promotions Manager, Promotions Coordinators and Part-Time Promotional Staff
  • Assist in the training of Account Executives on how to sell events and station's assets
  • Adhere to station policies regarding prices, merchandising, commercial content, competitive product protection, etc
  • Grow audience and revenue by leveraging tactics like paid advertising, sponsorships, social media, mobile, video, promotions, events, TV and other direct marketing channels and opportunities
  • Monitor competition and trends in markets
  • Ensures on-air promotions have proper paperwork and CBS legal approval, inclusive of adequate contest rules, contractual agreements and sponsorship agreements
  • Coordinates marketing and station promotional activity outside the station
  • Prepares purchase orders and P&L statements for events-obtain management and legal signatures for each PO and P&L
  • Manage recaps of all events including timeline, promos, on-air activity, communication to staff and listeners, event specifics, location, logistics, results and station 'credit' from listeners and advertisers
  • Look for additional opportunities where stations may grow in the area of visibility, revenue and community service
  • Other duties as assigned by the SVP/Market Manager/DOS
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Regional Marketing Director Resume Examples & Samples

  • College degree required with masters degree preferred. Minimum of 8 years of progressively responsible marketing experience, with record of measurable success and effective performance
  • Experience managing and cultivating a team of individual performers and managers
  • Experience or demonstrated ability to work effectively in a team-based environment within a matrix organization
  • Experience managing multiple client accounts
  • Strong business and financial acumen
  • Higher education, food service, advertising and/or services marketing experience desirable
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Marketing Director Resume Examples & Samples

  • Conduct and manage Customer User Experience testing and workshops (Student panels/ambassador programs)
  • Recruit and work with analysts and local PR agencies on the creation of company press releases, customer reference materials, media opportunities, related research and key speaking engagements to drive awareness, consideration and customer advocacy
  • In collaboration with the International Marketing Centre of Expertise team, develop and deliver regional B2B and B2C marketing programs that express advantages of our offerings and to ensure overall marketing consistency in messaging and value proposition
  • Degree or equivalent
  • Excellent project management and problem solving skills
  • Flexibility to meet changing needs
  • Good level of experience in PC based software: Microsoft Excel, PowerPoint, Word, Outlook
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Marketing Director Resume Examples & Samples

  • 8-10 years of successful leadership experience in a multi-channel global environment. This must include experience in the consumer brand fashion industry
  • Must have experience as a manager who can effectively influence people, process and technology in a manner that enriches the company’s culture and overall team performance
  • Must have a successful track record of leadership and the ability to attract, develop and retain world class talent
  • Must be a consummate team player, putting others before self, and actively engage stakeholders at all levels
  • Must be highly adept and capable of building and maintaining trusting partnerships and relationships across the board with business unit leadership as well as with the company’s external consumer, wholesale, retail and cross-functional partners
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Marketing Director Resume Examples & Samples

  • Bachelor’s Degree or 3-5 years experience in the related field
  • Excellent communication and writing skills, must be creative
  • Ability to work as a part of a leadership staff. Must have strong interpersonal skills
  • Proficiency in computer software skills applicable to marketing software design programs
  • Time management with the ability to meet deadlines
  • Familiarity and knowledge of all YMCA programs and services
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Marketing Director Resume Examples & Samples

  • Develop and execute the Europe and Asia brand activation strategy
  • Be proactive in the brand’s long-term development
  • Work with the ICF team to develop, propose, and implement strategic marketing and promotion campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, digital, interactive, social media, events, etc
  • Work with ICF Creative Services team to fulfil the development of multi-platform marketing materials including web sites, direct mailers, brochures, testimonials, whitepapers, email and direct mail campaigns, trade ally newsletters, advertising campaigns, posters, display materials, etc
  • Manage the review and approval process for marketing materials and plans, including working across the organization to deploy efforts (IT, program management, business development, contracts)
  • Hold budget responsibility and full accountability for marketing spend and return
  • Track campaign metrics and prepare monthly reports on activities and results of the marketing program
  • Use analytical insight to refine and retarget campaigns as necessary
  • Share local market analysis, trends and competitive information
  • Communicate identified marketing opportunities, present new and innovative ideas to Global Marketing team
  • Develop mid- and long-term strategies in order to achieve growth projections
  • Manage and report on marketing pipeline in support of non-US business
  • Prepare various management, sales and administrative reports concerning international sales and marketing activities
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Marketing Director Resume Examples & Samples

  • Ultimate responsibility for all Ticketmaster Resale marketing efforts. Managing a team of Country Managers and Channel Specialists to deliver against the traffic and sales targets for the business
  • Owning the marketing budget and coordinating with the Finance Department to ensure rigorous oversight and accurate financial planning of forecast spend and return
  • Work closely with VP Marketing for Ticketmaster and SVP Client Services to maximize cross-promotional opportunities between the businesses
  • Manage existing and future agency relationships
  • Manage and develop our brands in all markets, work in unison with the Ticketmaster brand will ensuring cut-through in a crowded market and building consumer trust in all markets
  • Work with the Senior Marketing Managers to prospect and forge partnerships with venue, sports clubs, festivals and media companies
  • PR. Work with the in-house PR team and local Ticketmaster businesses to deal with reactive PR issues and utilize proactive messaging to promote our brands
  • Work with the specialist PPC team to balance traffic and ROI from campaigns in the UK
  • Producing reports on a weekly and monthly basis, and ad hoc reports as required
  • Previous hands-on experience managing demand generation campaigns across channels. Understand the operational requirements of the channel specialists and provide support and strategic direction
  • Previous experience scaling a business and brand across multiple markets
  • Competitive by nature. Ticket resale is a competitive sector with well financed competition
  • Analytical. We are a data-driven business, ability to read data and draw actionable insights. Work closely with a team of two Marketing Analysts
  • Several years’ experience managing sizeable marketing teams and budgets, in a competitive B2C sector (retail, travel, entertainment)
  • Fluency in a second European language preferred
  • Excellent Microsoft Office Skills, advanced Excel and Powerpoint a prerequisite
  • Analytical and numerate
  • First hand experience of building and developing relationships with matrix teams internally and commercial partners externally
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Marketing Director Resume Examples & Samples

  • 3 or more years of experience in marketing, public relations and communications
  • Proven organizational and customer service skills
  • Established working relationships with local media preferred
  • Marketing and Communication: Develop and implement strategic marketing plan(s) to achieve Association’s short-and long-term goals to support sales and revenue objectives. Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunities. Plan, oversee and coordinate advertising and promotional activities, including print, online and electronic media, and direct mail. Develop and implement internet, social media and digital communication strategies to expand visibility and increase member and community engagement across all digital platforms. Track/report web traffic trends
  • Public Relations: Plan and implement public relation strategies, policies and procedures. Field and direct responses to all media-related inquiries. Research and write copy for the Akron Area YMCA’s promotional materials. Develop and maintain good contacts and relationships with local media outlets. Ensure that YMCA-related communications do not compromise the Akron Area YMCA’s tax-exempt status. Create positive and proactive internal and external communication
  • Crisis Management: Develop and manage Crisis Communication process for the association, to include serving as spokesperson for the association when required
  • Brand Compliance: Coordinate efforts with leadership team to ensure branch compliance with Y-USA brand standards. Maintain brand compliance for the association
  • Financial Development:Direct marketing and communication efforts for all financial development activities of the association in coordination with the Senior Vice President of Development
  • Budget Management:Develop, manage, and monitor the department operating budget and meet or exceed budget targets. Participate in the annual budget development process in coordination with the Senior Vice President of Finance
  • Membership Growth:Work with DAXKO Operations Manager and Membership Focus Group to develop and direct high-quality member engagement, retention strategies and programs which support the mission and established goals
  • Strategic Planning:Support strategic planning efforts which include multi-year plans as well as annual goals, both departmental and individual
  • Risk Management:Ensure the safety of all members and staff. Adhere to: Workers’ Compensation Procedures; Redwoods Risk Management Audit; Redwoods Best Practices for Vehicles
  • Character Development: Implement the YMCA Character Development; exemplify Y values; lead by example
  • Record Keeping: Maintain and file all applicable association reports and records, including payroll and business office forms. Work with Association Services Offices for approval prior to entering into contractual relationships
  • Networking: Represent and promote the YMCA in the local community and develop positive working relationships with other organizations, businesses, and governmental entities. Develop and maintain collaborative relationships with community agencies in service delivery area
  • Leadership:Serve as a member of LEAD (Lead. Engage. Achieve. Develop.) and serve as a member of the Membership Focus Group for the association
  • Personal Development: Everyone can benefit from continuous improvement and development. Use the Leadership Competency Model as a guide to improve those areas identified in your development plan and leverage those areas identified as strengths
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Marketing Director Resume Examples & Samples

  • Develop the strategic vision, long-term objectives and tactical plans for assigned product portfolio. Drive rapid growth and increased profitability for MHHE (digital) learning products. Lead pricing and ecommerce strategy
  • Drive marketing campaigns. Execute the strategic product vision through an integrated marketing communication (IMC) plan that utilizes symposia, focus groups, conventions, webinars and digital faculty consultants. Work closely with sales management to achieve long-term and short-term revenue and profit goals
  • Work collaboratively with management team to build coherent brand strategy and product definition that positions company competitively in the marketplace
  • Talent leadership: Hires, retains, and develops a highly qualified marketing staff which supports the digital transformation across assigned product lines and in higher education
  • Coordinate with Managing Director, Finance and VP Products & Markets to ensure timely development of product requirements and budget to understand financial parameters and alternative business models to anticipate investment returns
  • Product-specific market research and validation
  • Target marketing based on data analysis
  • Teamwork/collaboration with other departments to achieve Higher Ed’s overall goals
  • Support sales organization, representing a group of approximately 150 sales professionals
  • Work closely with sales management and the sales organization on opportunity targeting and SFDC data population
  • Manages marketing departments, representing a staff of approximately 3-10 employees
  • Responsible customer conversion from print textbooks to digital learning products and solutions
  • Track record for success
  • Excel in leadership and communications
  • Strong understanding of technology and experience in marketing software products
  • Five years of product marketing experience (in higher education, preferred)
  • Must have ability to construct compelling arguments, as well as strong command of the English language, correct grammar, and editing skills
  • Strong analytic, problem solving, and organizational skills
  • Effective collaborator and team player
  • Demonstrated ability to create effective, persuasive marketing pieces
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Marketing Director Resume Examples & Samples

  • Prepare and manage the marketing plan and budget
  • Develop and oversee innovative marketing strategies to strengthen SRG´s position in the author and researcher community for books and journals
  • Lead a team of marketing experts with the main focus on content acquisition, driving usage to the database and raising the awareness of the portfolio and Springer Nature at large
  • Work with the VP Marketing SRG to prioritize projects and resources delivering scalability, efficiency and reporting as required
  • Coordinate and oversee the implementation and tracking of global marketing activities incl. conferences, email campaigns, banner ads, social media initiatives, videos, infographics and other digital marketing activities
  • Be an active member of the SRG marketing management team
  • Stay current via internal reporting with relevant market conditions and trends in an effort to exploit market gaps and opportunities
  • Analyze markets, market segments and competitor activities to increase the effectiveness and ROI of own marketing activities
  • Supervise online and social media activities with the goal to strengthen our own brand and nourish the key partner brands
  • Proactively provide management with updates on marketing activities, ROI and budget
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Marketing Director Resume Examples & Samples

  • Be the marketing representative for the Servicing and Customers Experience lines of business within mortgage and auto
  • Develop comprehensive marketing plans that help customers effectively leverage mortgage and auto services with an eye towards improving customer experience
  • Lead, develop, inspire and maintain a high performing team of 6-8 marketers
  • Drive the development and implementation of key strategic marketing initiatives
  • Play a pivotal role in driving customer retention and depth and breadth of relationship
  • Effectively leverage customer research, data driven, and test and learn approach
  • Review and improve targeting methods, offers and messaging based on learnings
  • Expand lower cost channels to communicate and market to customers
  • Successfully manage cross functional resources to execute initiatives on time, on budget and with quality
  • Monitor and report program results along with recommendations and path for improvement
  • Motivate, manage and mentor a high performing team to meet business and personal objectives
99

Marketing Director Resume Examples & Samples

  • Works with the VP, Marketing and Grants Development to develop the department’s strategic positioning plan
  • In line with the strategic positioning plan, identify greatest opportunities and proactively develop strategic campaigns and promotions to generate membership and growth
  • Generate and oversee project management processes relating to furthering the Association’s marketing objectives and expanding the Y’s mission and work
  • Identify key goals, objectives, or outcomes desired
  • Identify appropriate audience and media
  • Develop high quality marketing, advertising, and communications materials
  • Track and monitor using appropriate data gathering and evaluating techniques
  • Analyze effectiveness to measure return on investment (ROI)
  • Responsible for adherence to YMCA of the USA brand standards ensuring full immersion in brand throughout all branches and programs; trains staff as needed
  • Provides guidance and develops materials for statewide and regional YMCA marketing campaigns, including Hometown Wellness Showdown and regional advertising
  • Understands and uses appropriate, cost effective marketing material production processes
  • Implements new technologies, processes, and procedures as required to enhance efficiency and workflow of department
  • Serves as OCY Website manager, designing functionality and overall look and feel, overseeing website voice and messaging content; trains branches on implementation and updating
  • Active participant in Affinity group and Social Services meetings to assist efforts to promote their programs and services effectively, including tailoring our materials to targeted populations through translation and development of new distribution methods
  • Active participant in Camp group, driving efforts to develop comprehensive marketing campaigns targeting their existing participants and new prospects
  • Creates/manages inventory of marketing materials, promotional resources such as banners, display boards, publications, giveaways and promotional items, ensuring all are up to date
  • Maintains a 12-month marketing calendar and database (including all forms of print media, rosters, deadlines, contacts, cultivation activities, target markets, etc.)
  • Develops comprehensive training materials, and teaches, trains and coaches Association staff on effective use of marketing/graphic design concepts and materials
  • Oversees the OCY image library/photograph archives for use in print materials, web site development, PowerPoint presentations, etc
  • Assists the VP, Marketing & Grants Development with grant and contract preparation, crisis communications, and social media communication as needed
  • Manages marketing material budget within specified guidelines and procedures
  • Maintain compliance with the purchasing and vendor monitoring procedures
100

Marketing Director Resume Examples & Samples

  • Creating and executing an integrated, multi-channel marketing plan including branded material development
  • Developing and executing an advertising strategy, including creative development and production, and scheduling and purchasing advertising
  • Managing and optimizing website, including managing SEO relationship with vendor
  • Managing social media including Facebook, Twitter, and Linkedin. Create strategies to improve traffic and engagement
101

Marketing Director Resume Examples & Samples

  • Education Required: Bachelor’s degree in marketing, business or communications related field
  • Master’s degree preferred. Will consider industry experience with proven record
  • Experience: Minimum of 7-10 years directly related experience
  • Requires excellent relationship and communication skills, both oral and written
  • Requires the exercise of tact and diplomacy in dealing with executives, faculty, staff and students
  • Must be proficient in the use of a personal computer and Microsoft software programs including Word, Excel, PowerPoint, Outlook and various graphics
  • Requires excellent project management skills
  • Prior experience with data management
  • Requires experience in operating PrintSmith software
102

Promotions & Marketing Director Resume Examples & Samples

  • Working directly with Promotion/Sales/Programming departments to develop successful promotional concepts for all stations
  • Create and deliver customer focused promotional proposals for sales team and produce recaps as needed
  • Lead weekly promotions meetings and attend Department Head meetings. Attend sales meetings as needed
  • Provide direct management/supervision for part-time employees, and interns as needed
  • Solid understanding and knowledge of FCC Rules and Regulations when executing contests and promotions
  • Computer literacy in Microsoft Word, Outlook, Excel and PowerPoint. Experience in Photoshop, Triton Digital Promotions Management and vCreative a plus
  • Ability to multi-task and handle pressure and meet deadlines
  • College degree in Communications or related major preferred. High School Diploma or equivalent required
  • Must possess a valid driver’s license and must be in good standing
103

Marketing Director Resume Examples & Samples

  • Recruit, develop and lead theater marketing team, to immediately include field marketing, channel marketing, alliances marketing and media relations. Over time, the theater team will also include product marketing, demand gen programs, digital marketing and marketing operations
  • Develop EMEA marketing strategy and quarterly plans with sales leaders and top partners to build awareness and achieve pipeline goals that support the business growth in the region
  • Manage EMEA marketing budget
  • Create a rolling annual events plan for the region each quarter
  • Align and customize global programs to fit varied regional needs to execute
  • Manage field marketing execution in support of sales efforts through multi-touch demand generation activities and track lead flow
  • Measure all activities and analyze sales funnel for areas of continual improvements to meet quarterly goals
  • Coordinate closely with functional leaders across communications, digital, programs, alliances, and corporate events in the US headquarters
  • Develop relationships with media and analysts across EMEA and serve as primary regional spokesperson
  • At least 10 years of relevant marketing experience in EMEA with technology companies, including at least one company that grew EMEA revenues in excess of $250M during tenure
  • B.A./B.S or equivalent undergraduate degree, MBA or advanced degree a plus
104

Marketing Director Resume Examples & Samples

  • Lead the strategic planning creation and execution
  • Profit and loss responsibility for the brand(s) and product line(s) to meet revenue and margin objectives
  • Provide strategic marketing direction for new product development, upgrades and launches
  • Develop marketing plans that contrast competitors’ channel or product weaknesses to meet growth objectives
  • Collaboration and synergies with other product lines to create marketing solutions for specific industries/segments
  • Ensure an innovation pipeline is maintained and nurtured, with resulting gains in intellectual property filings
  • Develop and implement product roadmap to support business unit strategic plans
  • Recruit, manage, and effectively coach the product management team
  • Maintain relationship with key customers and sales channels
  • Negotiate long term contracts with customers
  • Be a voice of the customer and setting appropriate expectations with the division and sales
  • Understand market trends and future segment growth
  • Work in conjunction with engineering on new product development and existing product upgrades
  • Work closely with channel, major accounts, global product line teams, and segment managers and ensure expertise on the way to bring the product line to market
  • Regularly measure and communicate performance metrics throughout the organization. Communicate and present results to Senior Leadership
  • Develop, deploy and execute pricing strategy to meet revenue, share and profitability targets
  • Work with Sales Operations to ensure that the Pricing, Project Management, Account Management and Technical support Teams have the relevant information about the Product Line, its programs and strategies
  • Serve as the Product Line spokesperson in key customer interactions
  • Develop order and revenue forecasts for the Product Line’s Channel and Customers
  • Drive growth and the effectiveness of Eaton’s selling organizations by developing, releasing, and communicating compelling sales tools and value propositions
  • Define, prioritize and execute product promotion activities
  • Bachelor’s degree in engineering, operations or other business function from an accredited institution
  • Minimum 3 years previous experience managing direct reports
  • Minimum 8 years of experience in technical marketing, sales, strategic planning, R&D or product line management
  • Experience in working with engineering, operations, finance, and sales functions
  • Must be legally authorized to work in the United States without company sponsorship
  • Demonstrated experience in developing business strategy, planning, and budgeting, analytical skills
  • Experience in lighting industry, or an experienced lighting designer
  • 8 years’ experience in market analysis, marketing communications programs, product launches, and budget management
  • 8 years’ experience in providing sales/ field support and performing customer/ industry presentations
  • Experience with managing P&L
  • Excellent written, verbal, and presentation communication skills required
  • Must be able to communicate effectively at a variety of different organizational levels
  • Extraordinary PC and marketing skills
  • Demonstrate an understanding of the Eaton marketing competencies
  • Must understand the concepts of price realization and value based pricing / selling
  • Must be highly analytical, critical thinker and comfortable in dealing with ambiguity
  • Must be comfortable working with a matrix organization to drive collaboration and decision making
105

Marketing Director Resume Examples & Samples

  • Attitude & Commitment –passionate, resourceful and productive achiever that is a pleasure to be around
  • Priority Setting – define clear action steps and manage expectations of others
  • Creative Thinking & Problem Solving – recognize the relevancy of your ideas to the big picture, demonstrate original thinking and make an impact on the team
  • Dependability – self-motivated to deliver the highest quality work, on time and budget
  • Leadership Ability – take initiative, motivate others and assume accountability for your actions
  • Communication – utilize organized, constructive communication to facilitate great work
  • Knowledge of the clinical research field or patient engagement/recruitment is a plus
  • Experience working with a pharmaceutical, biotech, or research organization
106

Marketing Director Resume Examples & Samples

  • Develop and implement strategic marketing plans and programs for EMEA territories, specifically focused on Account Based Marketing
  • Coordinate and manage press and analyst activity within the region utilizing customers, press contacts and internal resources
  • Collaborate with corporate and local EMEA sales and technical teams to ensure regional marketing needs are met; drive EMEA marketing activities while maintaining close coordination and alignment with corporate and overall global marketing strategy
  • Participate in global product and campaign launch activities, bringing the EMEA requirements and goals forward into early planning stages
  • Create metrics and report results for EMEA marketing and share those results with sales and executive management
  • Create and execute marketing programs that drive pipeline and closed business
  • Increase communications and raise Centrify visibility within EMEA markets, prospects and customer base
  • Manage lead-generation programs in the region, including channel activities, incentives, industry events, email, direct mail and other programs, to meet business and sales objectives
  • Work with outside service providers as appropriate to execute marketing programs
  • Develop, track, and manage the EMEA marketing budget and programs
  • Develop content as needed and ensure all promotions and related material are consistent with company brand and value proposition
  • Creative thinking with the ability to develop strategies, implement plans, lead change, and get results
  • Experience working with a North America-headquartered organization
  • Well rounded in all aspects of marketing: positioning, demand generation, PR and channel
  • Ability to measure and report on marketing effectiveness
  • Excellent organization and relationship management skills
  • Self-motivated, with the ability to take charge and prioritize in order to meet deadlines and goals
  • Demonstrated knowledge of channel and partner operations
  • Knowledge of enterprise software and security/compliance industry a plus
  • Knowledge of Salesforce required; knowledge of Marketo or similar system preferred
  • Travel - approximately 20-25%
  • BA/BS degree or an equivalent combination of education and experience
  • 7-10 years’ experience in a channel and/or field marketing role
  • Understanding of the security market
  • Experience in Account Based Marketing is preferred
107

Regional Marketing Director Resume Examples & Samples

  • Bachelor’s Degree in Marketing, Public Relations, Journalism or other related field
  • Two to three years experience in marketing with experience in leading and developing staff
  • Bilingual/bi-literate highly desired (English/Spanish)
  • Knowledge of the region’s service area (Bonita, Chula Vista, Eastlake, San Ysidro, and South San Diego) preferred
  • YMCA Multi-Team or Branch Leader Certification preferred
  • Excellent verbal and written communication skills including public speaking
  • Ability to counsel and lead staff on following brand guidelines
  • Demonstrated ability to produce positive results
  • Experience effectively leading teams and implementing initiatives
  • Knowledge of and previous experience marketing to diverse populations
  • Excellent skills in Microsoft Office
  • Proficient using Adobe Creative Suite
  • Video editing skills preferred
  • Understanding of basic design and typography principles preferred
  • Ability to be flexible. Needs to be a strong team player
  • Experience working in a complex multi-layered organization
  • High skill level in planning and implementation of administrative procedures and the ability to enforce safety regulations
  • Ability to travel throughout San Diego County
  • Must have visual, physical, and auditory ability to act swiftly in emergency situations
  • Passionate commitment to the YMCA mission and communities we serve
  • Create region’s annual regional marketing plan that supports Team Headquarters Strategic Vision to double the Y’s impact. Ensures that all branches in the region supports the regional Marketing plam and achieve sales goals set by the region including Border View, Eastlake and South Bay
  • Proactively meet with the Associaton Director of Marketing, Senior Management Team, Department Heads and Program Directors to create the region’s Marketing Calendar
  • Oversee the development and management of digital communication strategies using Email Blasts, Website and Social Media
  • Lead team of Marketing and Creative to create marketing collateral that strictly adheres to the brand guidelines
  • Upholds and protects the brand. Ensure proper use of brand voice, language, and visuals. Regularly performs branch audits to ensure alignment with brand
  • Serve as communication link between marketing and executive leadership in the region. Provide pro-active and consistent communication to regional staff team and region’s executive leadership
  • Pro-actively generate, maintain and evaluate marketing budget
  • Support major fundraising events for the region
  • Ability to work effectively with others in alignment with the YMCA 4 core values
  • Market branch membership and programs to the community within budgeted guidelines and through free publications, advertising, calendars and press releases
  • Build relationships with local media contacts and advertise YMCA membership, services, and programs in accordance with department budgets and objectives
  • Build relationships with local businesses and develop collaborations that expand the YMCA's presence within the service area and increase community use of the YMCAs
  • Identify and research potential funding sources for revenue generation and community partnerships. Develop relationships with community partners and organizations
108

Regional Marketing Director Resume Examples & Samples

  • Develop marketing and brand strategies that communicate a compelling value proposition for current and prospective users in each key market; collaborate across functions to drive impact and results
  • Partner with the Global Marketing Strategy and Insights Director as well as the Media Lead to define core audiences by market and develop a continuous test and learn environment
  • Lead the social marketing efforts for the region, including strategic direction, editorial planning, target definition, and community growth and engagement
  • Recruit and develop the regional marketing team; provide exceptional team leadership with a focus on employee engagement, mentoring, development and retention, while also attracting top talent
  • Develop and manage agency partners as they scale the marketing function
  • Be the relentless advocate for local relevance across each market; ensure all marketing activities feel local and personal; articulate market nuances for other teams who aren’t familiar with the region
  • Bring increased knowledge of the region to HQ in order to inform future global programs
  • Extensive experience (12+ years) executing large scale brand marketing, digital marketing, experiential campaigns, offline marketing, partnerships and sponsorships, and social media-driven marketing in the Americas, with a specific emphasis on the US
  • Creative and analytical thinker with a proven ability to champion world class creative marketing programs that deliver results
  • Proven experience influencing leadership in a cross-functional, matrixed environment
  • Willingness to regularly travel, some of which will be international
  • Strong analytical, planning, and forecasting skills
  • Outstanding communication and presentation skills; able to articulate a vision, strategy or idea clearly
  • The ability to work at both strategic and tactical levels
  • Fluency in English (written and verbal) required, Spanish and/or Portuguese a benefit
109

Marketing Director Resume Examples & Samples

  • Direct and manage the Services Marketing team by leveraging expert client and market knowledge
  • Serve as a SME and Excellence Focal Point for the services marketing discipline
  • Accountable for ensuring the delivery and success of a wide variety of services marketing activities across Managed Services portfolio
  • Contribute to the marketing plan execution as a member of the team
  • Enrich and enhance the marketing discipline, drive marketing efforts, and ensure that Amdocs is differentiated from others in the market
  • Serve as the focal point for analysts and press relations teams. Function as a key spokesperson for analysts and media engagements in the relevant domain
  • Collaborate extensively with other key marketing, sales, and services business functions to develop marketing strategy and collaterals. Provide sales cycle support
  • Presents the Marketing function as part of the BU management team
  • Oversee and execute the preparation and execution of go-to market strategies and marketing plan including positioning, assets, tools and community building to support Amdocs business globally
  • Represents Amdocs as a senior executive an thought leader, when needed at executive forums, customer meetings, and investor and industry events
  • Bring market insights to service development process
  • 10+ year of work experience in a global and technology company
  • 5+ years in marketing management, working for or targeting communications service providers
  • 5+ years in IT and managed services with a leading professional services companies
  • Experience in developing comprehensive and differentiating internal and external marketing strategies in a global company with a track record
  • Experience in developing and communicating thought leadership, and well versed in digital marketing including social media, marketing automation, targeting and nurturing techniques
  • Well-seasoned presenter to all levels of management
  • Proven ability to manage multiple key senior stakeholders in a matrix organization
  • Ability to develop go-to-market strategy, build and execute end-to-end compelling marketing programs, including marketing asset creation, new service launch, and marketing campaigns
  • Consulting, business development, or strategy experience preferred
  • Education – B.S or B.A, preferably in a technology discipline; MBA preferred
110

Assistant Marketing Director Resume Examples & Samples

  • Provide an early and objective view of the unmet needs, target profile, market potential, competitive landscape and commercial risks associated with pipeline products. Lead implementation of Regional Voice of Customer into global commercialization and development plans
  • Lead Regional Product Strategy Team (RPST) pre-launch market planning activities for pipeline products including market research, thought leader development, advisory boards, advocacy development, public relations, disease state educational activities, class and product branding, market access planning, HEOR, etc
  • Develop detailed launch roadmaps and handoff to launch brand teams, as appropriate, 1-2 years before product launch
  • Manage portfolio product pre-launch commercial expenses within guidance
  • Contribute to mid-term and long-term regional business planning by providing insights and recommendations on portfolio enhancement, developmental opportunities, and timelines for implementation into the market
  • Work with Medical Affairs, clinical, corporate, and partner companies to develop and regularly update LCM plans for key pipeline assets
  • In partnership with key corporate functions, drive US therapeutic area strategy to include prioritized list of licensing product opportunities. Provide commercial leadership and expert financial evaluations to facilitate robust in-licensing activities in core therapeutic areas
  • Successfully develop information and materials required to support robust Senior Management committee discussions/decisions for pipeline stage-gate decisions, and in-licensing evaluations
  • Represent Astellas US at global brand team meetings, global development meetings and at global therapeutic areas strategic planning meetings
  • Participate in strategic alliances with partner companies as assigned
  • This level requires 10 plus total years related, relevant experience (marketing, sales, sales training, market research, forecasting, MSL, etc.) and/or equivalent education
  • Experience in the development and implementation of marketing plans
  • In-depth understanding of the drug development process
  • Demonstrated ability to be a high level contributor or leader of multiple projects, processes or functions
  • Should have the ability to converse with professionals about several disease states/product categories that are targeted by Astellas
  • Ability to present complex issues to higher level management and contribute to high level presentations and discussions is a must
  • Must be willing to travel as the job requires (up to 30%), including international travel
111

Marketing Director Resume Examples & Samples

  • Fifteen years or more of pharmaceutical industry commercial experience in Marketing, Sales, or other related areas
  • Five years or more of cardiovascular, diabetes or other related
  • Extensive knowledge of Marketing procedures and Strategic Planning within the Pharmaceutical industry
  • Highly developed leadership and management skills with an ability to set a vision, to lead change, and to lead and mentor others
  • Excellent strategic thinker with the ability to formulate, develop and execute brand management and promotional strategy based on a keen understanding of the science and on a level of proficiency with clinical development, regulatory, operations and applied analytical skills
  • Excellent management skills: hiring, recruiting, training, performance management, planning, prioritization, objective setting, and meeting management and plan execution
  • Demonstrated excellence in project management and effective management of multiple projects/priorities
  • Successful track record of product management with an understanding of revenue forecasting and expense budget planning and tracking
112

Marketing Director Resume Examples & Samples

  • Originate, direct, develop and implement new integrated marketing communication schemes, methods, strategies and concepts to generate demand, brand awareness, and customer loyalty
  • Oversee the creation, development, and production of national advertising campaigns and adjacent paid omnichannel media campaigns
  • Manage primary agency of record relationships for brand portfolio advertising and media including negotiations, requests for proposals, scopes of work, and contracts
  • Manage public relations and earned media outreach strategy and efforts through leadership of public relations agency as well as participate in the planning, development, and execution of branded events and activations
  • Manage one of largest cost centers in Marketing which includes forecasting, budgeting, and reporting and provide quarterly competitive activity summaries to Masco
  • Attend and present at high stakes customer meetings in a selling capacity
  • Lead internal communications including the quarterly publication of company’s internal newsletter as well as internal marketing memos and announcements
  • Assist the Chief Marketing Officer in other projects as needed
  • 5-7 years management experience
  • 7-10 years marketing and/or sales experience
113

Experiential Marketing Director Resume Examples & Samples

  • Lead Experiential/Event team to develop buzz marketing strategy and create/execute experiential events supporting marketing priorities
  • Develop creative and innovative event experience concepts that drive brand priorities and that inspire, engage and delight brand fans as well as prospective fan viewers
  • Track and measure ROI of events, and plan future accordingly
  • Manage team and agency partners to execute a broad range of experiential events
  • Collaborate with cross functional teams both internally and externally to achieve one brand message - Stations, Affiliates, MVPD partners, NBCUniversal networks…
  • Lead and develop a team of event specialists and oversee the day-to-day operations of the team
  • Partner with other Brand Communications Team departments, including Graphics, Copy, Visuals, Public Relations, Social Media, Advertising, Sales to continuously develop and streamline processes that support event production
  • Partner with digital teams and public relations teams to broaden scale and scope of events through social media and PR amplification
  • Ensure event concepts, marketing, and customer experience are aligned with brand vision/strategy/goals
  • Oversee annual budget management: planning and reconciliation
  • Function as a thinking partner on all company initiatives to ensure a consistent brand message and experience is delivered to customers
  • Hold the creative lead in testing and prototyping new events ideas while staying focused on the brand, business and viewer
  • Minimum five years in event marketing
  • Sports Marketing Knowledge
  • Completely fluent in Spanish and English
  • Expertise in event/experiential and buzz marketing
  • Expertise in US Hispanic market along and knowledge of local Hispanic marketing tactics
  • Knowledge of broadcast network along with their partners (MVPDs, Stations…)
  • Ability to manage multiple brands and multiple projects at once
  • Proven track record of executing at a high level with ability to work well in a fast-paced, team environment
  • Ability to lead, influence and collaborate in matrix organization
  • Proven ability to think and write creatively, handle multiple projects and assignments concurrently and keep pace in a quickly moving department are required
  • Ability to propose and initiate creative and strategic solutions
  • Excellent communication and presentation skills; strong organizational and analytical skills; self starter; show initiative
  • Ability to interact with all levels of personnel and personalities, internal and external, in order to reach marketing goals and objectives
114

Marketing Director Resume Examples & Samples

  • Develop a cohesive marketing & communication strategy for the Chapter, including marketing and revenue-generating partnerships (cause-related marketing and cash sponsorship), public relations, social media, advertising and branding
  • Partner with campaigns to help them meet their revenue and participant goals, by developing strategy and offering guidance and support in the implementation of that strategy
  • In collaboration with campaign staff, maintain and grow relationships with current partners and sponsors by regular communication
  • Identify and pursue new marketing partnerships (including cause-related marketing) within campaigns and for the chapter
  • Identify and pursue opportunities for cash sponsorships for campaigns and the chapter
  • Be a key resource for the chapter on LLS branding, messaging, and marketing and communication resources
  • Analyze key marketing initiatives for short-term and long-term success
  • Engage volunteers with expertise in marketing and communication, including the development of a high-impact Executive Leadership Committee consisting of 6-7 volunteer members
  • Collaborate with the regional and national staff members to obtain resources and develop strategies with regional or national impact, as needed
  • Develop and manage annual budget
  • Maintain a working knowledge of the LLS mission and programs to promote the field and campaign fundraising initiatives
  • Oversee retail partnerships program, to include identification of new revenue opportunities, and strategic growth of current relationships
  • Identify new and innovative revenue opportunities for chapter and campaigns, to include stand-alone events, sponsorship opportunities, media partnerships, and social media campaigns
  • Develop & manage Retail Partnerships Manager & Marketing Manager
  • 4 -6 years of communications or marketing experience
  • Experience managing marketing partnerships or sponsors
  • Experience working with volunteers or a personal experience as a volunteer
  • Experience managing staff and budgets
115

Marketing Director Resume Examples & Samples

  • Own and drive Flywheel for all brands in South Asia (at regional level)
  • Identify and solve B2Penetration for the region
  • 10 years minimum experience in marketing
  • University Degree. Formal marketing qualifications desirable
  • It is likely that he or she will come from a strong FMCG background
  • A proven track record of outstanding success in his/her career
  • Able to prove a very high level of capability to operate effectively across a broad range of different brands, categories, countries and issues
  • A mix of multinational and “entrepreneurial” background is ideal
  • Experience of a high degree of autonomy and decision-making capability in previous marketing roles
  • A strong understanding of research, advertising and related disciplines
  • Current position is highly likely to be marketing director or equivalent
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; can articulate a credible picture and visions of possibilities and likelihoods; can competitive and break through strategies and plans
  • Business Acumen: Knowledgeable in current and possible future policies, practises and trends, affecting the business, knows the competition; is aware of how strategies work in marketplace
  • Managing Vision and Purpose: Communicates a compelling and inspires vision or sense of core purpose; can inspire and motivate the entire units
  • Motivating Others: Creates a climate in which people wants to do their best; pushes tasks and decision down
  • Dealing with Ambiguity: Can effectively cope with change; can decide and act without the total picture
  • Peer Relationships: Can quickly find common grounds and solve problems for the good of all; can solve problems with the peers with a minimum of noise
116

Marketing Director Resume Examples & Samples

  • Manages the development and execution of all marketing strategy for the Client Experience Delivery. Aligns the work of the marketing team to deliver on goals
  • Develop marketing strategies incorporating relevant marketing techniques into existing and new marketing efforts
  • Provide a hands-on approach in the development and implementation of all marketing and advertising strategies
  • Lead advertising development process that is targeted to audience and drives results
  • Protect brand identity and ensure consistent application of all marketing efforts
  • Integrate the brand position into messaging across all channels
  • Support multi-channel marketing structure to deliver cost effective lead growth for the organization
  • Measure and report on the success of each marketing channel
  • Responsible for cross-organizational teams, development of marketing projects, tracking of progress, identification of issues and development solutions prior to deployment of marketing messages
  • Influence, coordinate, and administer marketing campaigns
  • Research and identify trends to positively impact marketing messages
  • Look for new opportunities as the business model changes
  • Train and develop team
  • Marketing degree and 10+ years of relevant marketing experience
  • Concentrated multi-media marketing experience and progressive digital marketing experience
  • High level of proficiency with Microsoft office suite, particularly Excel and PowerPoint
  • Comfortable working in a fast-paced environment and ability to manage multiple tasks
  • Self-starter with the ability to work independently and as part of an extended team
  • Knowledge and experience in financial services preferred
117

Marketing Director Resume Examples & Samples

  • Must have sound understanding of standard concepts, practices, procedures, regulations and compliance within the Marketing, Communications, Public Relations, and Online environment
  • Must have a thorough understanding of the principles of art, layout, and copy with the ability to select the right tools to address specific design problems, familiarity with digital file formats and printing process
  • Must have strong analytical skills to evaluate data for targeting, results follow up, and website/online SEO enhancements
  • Bachelor's degree in Marketing, Public Relations or Journalism and 10+ years related experience in Marketing and Public Relations field
  • Advanced knowledge of Adobe Creative Suite 5 (Illustrator, InDesign, Photoshop) in a PC environment is required
  • Experience with marketing project management
  • Must have social media and online marketing experience
  • A background in the financial services industry is preferred
118

Marketing Director Resume Examples & Samples

  • Establishes operational objectives for managers and/or teams of professionals across the sub- function
  • Implements policies and defines approach to strategy achievement for area managed
  • Decisions may impact overall business, but are mainly related to the department or work area
119

Marketing Director Resume Examples & Samples

  • Develop and execute brandstrategies and insights to communicate a compelling value proposition forcurrent and prospective customers, which in turn delivers desired businessgrowth outcomes
  • Developinsightful consumer, trade and competitor research. Distil key insightsand learning, then execute on resulting initiatives. Ensure all customertouchpoints and interactions have a customer focus at their core
  • Outperform in thedelivery of: highly engaged traveller site visits across all platforms andchannels. Listings growth (in both volume and quality) by both holiday houseowners and property managers
  • Lead the development ofthe Marketing team for the HomeAway group of brands in Australia and NZ, identifyingoptimal structure, talent and processes
  • Developand grow the marketing team’s capabilities and contribution to the wider organisation
  • Leadthe management of creative and media agency partners to ensure we scalemarketing capabilities in line with growth plans, and maintain our marketleadership position
  • Develop and execute ahighly effective PR strategy in consumer media, and support our PR strategy inthe Government regulatory sphere
  • Assist in the managementof performance marketing budgets and strategies for the region, identifying keylocal campaigns, requirements and opportunities
  • Collaboratewith sales, product development, customer experience, finance and operationsfunctions to develop integrated and highly effective marketing programs
  • Enableand support localisation of the global brands, ensuring all marketingactivities feel local and personal; articulate market nuances for teams whoaren’t familiar with themarket
  • Supportthe organisation of event-based Marketing programs throughout the year,including owner and property manager trade events, breakfast seminars,webinars
  • Ensure timely andappropriate communications and enablement on marketing programs, campaigns andresources to internal teams and key stakeholders
  • Manageanalytics and reporting for the region’s marketing activities, working closely with theStrategy and Business Intelligence team
  • Serve as an influentialthought leader within the organization, among customers, corporate partners,and in the industry as a whole
  • Contributestrongly to the regional management team, as well as the global marketingorganization, enhancing both the internal culture of the region, and alsoincreasing the external regard in which the business is held
  • Nurtureyour team, and love your job!
  • 8-10+years of relevant consumer marketing experience on the client side and/orwithin interactive, advertising or marketing agencies in the eCommerce space,preferably for travel, sharing economy, service or lifestyle brands
  • Experience in B2Bmarketing to build a highly engaged supplier marketplace, ideally in e-commercespace within travel, tourism or sharing economy markets
  • 3-5+years experience managing a diverse marketing team of at least 4 people,preferably within a matrixed organization, where you have grown comfortableinfluencing across lines of responsibility. Proven results developing andgrowing your team members
  • Bacheloror Master’s degree, ideally inBusiness or MarketingCompetencies
  • EstablishingStrategic Direction: Based on customer research and data analysis, developingand nurturing a winning strategy.Aligning with other functional teams to meetlong term strategic business goals
  • Passion for Results: Driving high standards for individual, team, and organizationalaccomplishments; tenaciously working to meet or exceed goals. Deriving satisfaction from goal achievement and continuousimprovement
  • Driving Execution:Translating strategic priorities into operational reality;aligning marketing communication, financial resources, internal processes, andongoing measurement systems to ensure meeting the company’s goals
  • An integrated marketingmindset and excellent understanding of the interplay between offline andonline, and between paid, earned and owned channels
  • Strong agency managementexpertise – creative, media and PRagencies
  • A strong SEO and SEMknowledge and hands-on background across multiple platforms for both desktopand mobile experiences
  • Apassion for storytelling through multiple media types, both visual and written
  • Excellentcopywriting skills and a keen visual sense
  • Anability to flex between applying an eye for detail and understanding holisticimpacts
  • Abilityto work within tight deadlines, adjust to changes in priorities, and balanceshort term needs with long term strategic initiatives
  • Strongbudget and project management skills, strong numerical aptitude and attentionto detail
  • Deepknowledge of analytics, web technologies, digital campaigns and strong creativeand brand strategy skills
  • BuildingOrganizational Talent; developing a strong team,encouraging continuous improvement in people, processes and deliverables,establishing strong relationships across functions, providing opportunities forprofessional growth, and striving to exceed expectations
  • Communicating globally; vividly communicating to internal and external audiences a compellingstory about your brands
  • Experienceworking in fast paced global teams and communicating across internationalboundaries
  • Naturalcommunicator, collaboration and bridge-building skills
  • OverallThe ability to work at both strategic and tactical levels, ahands-on team player, with an overriding sense of fun, and a love of travel
120

Marketing Director Resume Examples & Samples

  • Taking a lead role in planning and execution of innovative demand generation programs that will contribute to Hong Kong’s target revenue
  • Performance will be based on achievement of pipeline and revenue targets
  • Marketing leader representing Marketing LOB in Hong Kong senior management team
  • Key member of Asia Pacific field marketing leadership team
  • Lead X-LOB collaboration across all lines of business in Hong Kong and APAC (if required) to produce integrated sales and marketing campaigns that will drive high ROI in pipeline generation and revenue achievement
  • Pro-actively work with key Hong Kong Sales and APAC stakeholders to
  • At least 10 years of experiences in Sales/Marketing, of which at least
121

Marketing Director Resume Examples & Samples

  • Become an expert on clients/competitors marketing environment to best serve the objectives of the organization
  • Develop and implement strategic marketing plans
  • Research and develop pricing policies
  • Manage junior marketers, guide them on implementation of programs
122

Marketing Director Resume Examples & Samples

  • Develops annual marketing plan and activity calendar across all touch points in collaboration with global team, product and merchandising teams
  • Develops a brand equity strategy and program to elevate the Brand to a new level and engages consumer's heart and mind
  • Serves as a key player in defining overall global brand architecture and communication strategy
  • Owns development of communication programs and media plan for North America in collaboration with global team and agencies in order to deliver against brand growth objectives
  • Proactively defines multi-channel consumer view, strategic impact and points of convergence ensuring the brand is seamlessly communicated across channels
  • Defines brand digital and social strategy and programs. Leads activation of all digital, social, mobile brand programs across different media platforms
  • Leads the process of marketing research by defining customer understanding gaps and setting objectives to the MSS and leads key marketing research initiatives. Turns insights into business driving actions
  • Stays strategically involved in business decisions. Remains proactive in defining, proposing and energetically driving both strategic and tactical ways to steer business
  • Impacts decision making with recommendations based on solid marketing understanding and insightful analysis of research learnings and data support
  • Performs long-term trend analysis and year plan proposals
  • Supervises trains, evaluates and develops direct reports to a high performance team
  • Develops and manages marketing budget. Makes sure marketing spends are on budget and accurately reported
  • Bachelor’s degree in Marketing or other related field
  • 8+ years increasing responsibility in Marketing role(s)
  • 4+ years of brand management experience
  • 3+ years of digital/interactive experience
  • Deep experience in brand management and developing business driving marketing plans and brand building programs
  • Experience across all type of communication channels and working with different types of agencies, i.e. creative, digital, PR, shopper, etc
  • Extensive experience in digital and interactive marketing
  • Developed programs for social and mobile media including Facebook, Twitter
  • Experience in activating the brand in an in-store environment, ideally direct stores and or department stores or other multi-product retailer
  • Demonstrates initiative, self-reliance and a strong sense of urgency
  • Excellent project management and prioritization skills with a clear focus on results
  • Experience at a branded retailer and consumer products company
  • Experience in an agency environment
123

Marketing Director Resume Examples & Samples

  • Maximize Organizational Talent
  • Hires, develops and oversees the work of the SKiN marketing team comprised of 12 direct and indirect reports
  • Coaches and develops team members to ensure optimal results
  • Leads without authority, ensuring alignment with multiple cross-functional and external partners, including 4 external sale forces
  • Meets/Exceeds Financial Goals
  • Achieves top-line sales and increases rate of market adoption for targeted brands
  • Develops and manages a marketing budget, while maintaining margin goals
  • Lead With Strategy
  • Leads development & implementation of 3-year brand and 1-year tactical plans
  • Provides strategic input into the Cotellic/Zelboraf and Erivedge Life-Cycle Teams and the Annual Life-Cycle Plan
  • Contributes to other GNE business planning processes including competitive LRRs, sales force meetings, and ongoing budget & forecasting processes
  • Brand Leadership
  • Acting member of the SKiN Leadership Team
  • Clearly communicates strategies, goals, targets and budgets to all team members and extended brand partners
  • Compliance
  • Complies with all laws, regulations and policies that govern the conduct of GNE activities
124

Marketing Director Resume Examples & Samples

  • Develops and implements global brand strategic plan and global commercial activities for pre-launch and up to 3 years post launch
  • Builds and executes commercial plan to ensure successful introduction of the Type I interferon gene signature test
  • Builds relationships with key regional and local marketing contacts to ensure launch readiness and commercial execution of brand strategy
  • Builds brand agency relationships at a senior level
  • Provides direction throughout the creative development process to develop bold brand experience ideas which achieve communication objectives
125

Marketing Director Resume Examples & Samples

  • Minimum 8 years of experience in industrial-related marketing, market research, marketing operations or project management
  • Minimum 5 years in a marketing leadership role, either product management or product planning
  • Experience in data analytics or monitoring management software
  • Be able to initiate projects with limited information – be comfortable with uncertainty
  • Experience in delivering and supporting SaaS applications including analytics and data visualization platforms
  • Exceptional communication skills in all forms including written, oral, email, telephone, and presentation. Demonstrated ability to digest complex information into a clear message
  • A combination of significant academic and practical experience working in industry-related roles, at start-ups, industry groups, research firms
  • Experience in coordinating diverse external and internal partners on complex, strategic initiatives
  • Experience in process excellence to insure sustainable program operations
  • Excellent ability to manage sensitive topics and communications across all levels of the organization
  • Excellent analytical skills and attention to detail
  • Strong technical background, as well as capability to keep up on new technologies and trends
  • Experience with digital transformation or technology products highly valued
  • Excellent ability to self-start and work independently; initiate programs with limited definition, identify a path, change direction when necessary, communicate progress and break through resistance when necessary
  • Excellent organization, follow-up skills, and the ability to manage multiple assignments simultaneously
  • Excellent negotiating skills; ability to debate and influence
  • Experience working with 3rd party market research vendors and consultants
  • Straightforward, open-minded, non-hierarchical
  • Capable of analyzing, interpreting, drawing conclusions and implementing solutions on a variety of complex issues
  • Adept at building consensus and driving ideas forward with conviction
126

Marketing Director Resume Examples & Samples

  • 5+ years progressively responsible positions in a business-to-business marketing environment preferred
  • Ability to assess and recommend areas for overall improvement to the business is essential with an eye towards leveraging technology and the digital arena to drive change
  • Business-to-business, corporate communications and digital marketing experience preferred
  • Strong writing skills, excellent communication and interpersonal skills required
  • Comfortable developing integrated strategies and multi-channel plans. The ability to collaborate and market test to drive customer engagement and satisfaction is critical
127

Marketing Director Resume Examples & Samples

  • Develop and drive the implementation of best-practice business marketing procedures and methods
  • Implement accurate measurement and reporting systems for tracking KPI performance
  • Determine and implement key market performance metrics
  • Develop pricing structure, bid pricing, and contract pricing
  • Lead regional product development activities
  • Define and lead portfolio initiatives
  • Assess markets and segments identifying growth opportunities through collection of market and voice of the customer data
  • Partner with corporate and field leadership to optimize new market and growth opportunities
  • Review and strategize innovation launches based on market needs and conditions
  • Partner with global and regional innovation and R&D to ensure optimal solutions for market
  • Lead the Marketing Team and continuously develop sustainable marketing capability and talent within the organisation
  • Minimum 10 years senior marketing and leadership experience in industrial / B2B markets
  • Very strong sales and market development bias, a technical flair and the ability to connect key marketing and sales leverage points
  • Degree qualified, preferably majoring in a marketing discipline
  • Strong project management ability
  • Highly developed organisational agility and people leadership skills
  • Proven success in strengthening a global brand in local markets
  • Action oriented and lateral thinker
  • Proficiency in MS Office applications; especially Excel, Word, PowerPoint
128

Marketing Director Resume Examples & Samples

  • Develop and implement strategy
  • Interface with customers, sales and marketing teams
  • Interface with support delivery teams
  • Interface with product management and development teams
  • Interface with the hardware and software product teams
  • Oversee development of new offers
  • Manage the tools portfolio and increase value delivered to customers
  • Outstanding customer focus and critical thinking skills
  • Extensive experience with field service
  • Experience with primary market research
  • MBA skill set with strong business acumen
  • Excellent financial and quantitative skills
  • Strong drive for results
  • High degree of intellectual horsepower
129

Marketing Director Resume Examples & Samples

  • Responsible for leading cross-functional team to achieve marketing-driven balance and household growth targets – $13B deposit balances and 1.5MM households, annually
  • Assess marketing performance across programs; identify and respond to trends and risk/opportunities to performance targets
  • Collaborate with marketing program managers, Analytics, Digital and Direct Marketing teams to recommend testing to continually improve marketing performance
  • Identify and recommend strategies to the improve marketing investment mix – includes shifting of funds across programs, expansion of profitable channels, scaling back less profitable programs, rollout of new offers, etc
  • Lead the cross-functional team in the development of quarterly acquisition & deepening planning roadmaps
  • Lead the cross-functional team in the development of the annual Acquisition & Deepening budget
  • Evaluate competitive insights (banking trends, marketing trends, competitive pressure) – and work with the larger team to impact marketing strategies and tactics to improve performance
  • Act as a strategic thought leader, with the ability to translate emerging opportunities into clear plans
  • Bachelor's Degree required; MBA preferred. Preferred fields: Marketing or Finance
  • 10+ years of performance marketing experience within a large consumer organization or financial institution
  • A strong customer focus
  • The ability to manage multiple initiatives simultaneously and work well in a fast-paced environment
  • Team player with a positive, can-do attitude; must be comfortable with continuously changing priorities
  • Strong leadership and interpersonal skills
  • Comfortable presenting information across all levels of an organization
  • Strong project management, multi-tasking, leadership skills within a matrixed environment
  • Highly proficient in Microsoft Excel and Power Point
130

Marketing Director Resume Examples & Samples

  • The Director must think like a marketer, but act like an editor of a newsroom, leading the development of relevant and successful content daily
  • Set the content and social strategy for the company. Execute on monthly, quarterly and annual plans
  • Influence and align Salesforce's digital strategy with the execution of content and social messaging
  • Prioritize key content asset development for the company that include but are not limited to blog, eBook, interactive content and video to grow traffic and leads
  • Align Salesforce's social strategy with the messaging priorities of the company. Find, pitch, and delegate story ideas for content and social
  • Collaborate across the company to source content and align with the goals of departments
  • Manage and lead a team of content and social managers
  • Measure, track and reassess the team's content and social strategy based on performance of assets and messaging
  • 5-10 years of marketing experience related to content marketing and social media with preferably 3-5 years at a technology company
  • Ability to lead and motivate a team of people who are experts in their field
  • Understanding of emerging content and social technologies along with an ability to make decisions to maximize the impact of the technologies for Salesforce
  • Excellent communication and collaboration skills
  • Ability to collaborate across departments and provide leadership of ideas
  • Self-motivated individual capable of working in a fast-paced, creative environment
  • Understanding of CRM and cloud computing
131

Marketing Director Resume Examples & Samples

  • 10+ years Professional Sales and Marketing experience
  • Previous experience managing a P&L
  • Marketing experience preferred in Durable/Electric appliances industry with proven interest and understanding of the ‘Food’ category/ industry
  • Bachelor required, MBA preferred
  • Strong PowerPoint, Excel and presentation skills
  • Lead and work in cross-functional teams
  • Team-leadership and stakeholder management
  • Energy, adaptability and drive
  • Creativity and entrepreneurship
  • Judgment
  • Ability to travel within US and Canada
132

Regional Marketing Director Resume Examples & Samples

  • Bilingual in Spanish and English; Portuguese would be an additional benefit
  • 10-15+ years professional experience in marketing and communications; preferably in the architecture/design, real estate, or professional services industry
  • Experience leading/managing marketing teams
  • Ability to work closely with executive-level leaders of the firm and develop strong internal relationships
  • Excellent verbal and written communication abilities
  • Thorough understanding of graphic design principles and an ability to direct design projects
  • Proven excellence in hiring/growing talent; strong leadership skills
133

Marketing Director Resume Examples & Samples

  • Drives the use of market research to identify opportunities and clinical trends, integrating competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies
  • Interlocks with modality (e.g. MR, CT) and segment (e.g. cardiology) leaders on the plan and allocation of marketing budget, driving the development of KPIs and tracking of spend
  • Collaborates with strategic marketing/other P&Ls on disease state needs & responses
  • Understands customers clinical and economic needs, as well as values and benefits sought and prioritizes customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
  • Develops regional marketing strategy, value proposition and solutions positioning
  • Identifies external resources/partners (including GE Corporate) to contribute to integrated customer solutions
  • Facilitates innovative total customer offering development to ensure customer success
  • Collates published evidence to support GE Healthcare’s value proposition
  • Responsible for Marketing sign-off for promotional materials in the geography of responsibility
  • Collecting win/loss & competitive insights on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate
  • Hiring, managing, developing and compensating a team of professional marketers
  • Validating global value proposition and messaging and adapting for regional use
  • Prioritizing and mapping global customer segments and works with Field Marketing on demand creation activities to achieve NPI and business objectives
  • Minimum 10+ years’ experience in marketing, product marketing or related field
  • Prior experience in a leadership role with direct reports
  • Team oriented: ability to motivate and work well with diverse, cross-functional teams
  • Ability to motivate and lead a team of direct reports
  • 10+ years’ experience in marketing, product marketing or related field
  • Deep understanding of Digital Marketing, Campaigns and Customer Automation Engagement
  • Segment experience (where applicable)
  • Innovation: develop new ideas through collaboration and execute on creative ideas
  • Influencing skills: ability to motivate individuals and demonstrate organizational influence
134

Marketing Director Resume Examples & Samples

  • Develops and communicates detailed campaign updates directly with editors, authors and agents– from presentation through execution for assigned titles. Serves as the book marketing planning and management lead to develop and implement effective, measurable marketing and publicity strategies, actionable marketing plans and measurable campaigns for high profile book titles. Effectively evaluates and optimizes the full suite of available marketing strategies and tactics, making informed decisions on the best plans based on the goals of the title
  • Provides consultation on all imprint-wide marketing activities to ensure best practices are embedded in plans
  • Establishes sound metrics to measure increased awareness and market share
  • Performs critical evaluation necessary to clearly articulate the primary benefit of each assigned product
  • With assistance from marketing team, write and review sales conference scripts and presentations. Serve as presenter at sales conferences
  • Develops and grows positive working relationships with agents and authors
  • Analyzes marketing campaign and makes recommendations for adjustments and improvement based on those results
  • Infuses expertise in helping books and related marketing campaigns more relevant and appealing to diverse reader audiences such as African American, Hispanic/Latino and Asian markets
  • Manages budget development and expense projections for assigned campaigns
  • Assigns and manages internal virtual team member assignments to ensure the overall plan is executed smoothly across teams (sales, editorial, publicity, etc.)
  • Assigns and manages vendor relationships
  • Manages pre-and-post show event planning for conferences and trade shows. Attends as required
  • Oversees marketing coordinator as a direct report or as a virtual team member
  • Presents marketing plans, etc. at key meetings with editors, authors, agents, and company executives
  • Contributes to the overall capacity and effectiveness of the team by taking on special pilot projects and developing and infusing best practices into the business process of the team
  • Other related responsibilities as required
  • Strong leadership and management skills, including project management
  • Understanding of marketing conversion best practices that drive optimal results for funnel marketing (or inbound) campaigns, social media platform growth, and retail sales
  • Able to provide insightful analysis and interpretation of sales and user engagement data
  • Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues and vendors
  • Familiarity and enthusiasm for utilizing cloud-based marketing and management tools to implement and optimize campaigns
  • Multicultural or diversity marketing experience is a plus
  • Experience using email and social media marketing technology and scheduling platforms is a plus
  • Experience managing multiple, competing priorities, duties and/or projects
  • Strong organizational, time management skills with attention to detail
  • Strong computer skills necessary, especially Microsoft Office. Experience with InDesign, Photoshop, and other Adobe Creative Suite applications is a plus
135

Marketing Director Resume Examples & Samples

  • Achieve lead generation (volume and quality) targets to deliver on the Country sales growth
  • Deliver on year on year increase in lead generation to drive targeted sales growth
  • Build Annual Marketing Plan and Budget
136

Marketing Director Resume Examples & Samples

  • Ability to devise new and innovative communication methods and assets to articulate Medidata’s messages and value propositions to customer accounts
  • Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
  • Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership
  • Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
  • Self-motivated, able to assume responsibility and work autonomously
  • Requires a minimum of 8 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience
137

Marketing Director Resume Examples & Samples

  • A BA degree is required. An MBA is strongly preferred
  • A minimum of 10 years of progressive experience in setting a business vision and building global brand equities through integrated marketing communications, preferably within a consumer packaged goods organization, is required
  • Experience in successful partnership with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required
  • Experience in providing marketing thought leadership—taking insight and using it to drive thinking and good decisions, is required
  • Ability to travel up to 30% internationally is required.Marketing
138

Marketing Director Resume Examples & Samples

  • 8-10 years progressively responsible marketing and brand management experience (including B2B marketing), with demonstrated success and effective performance
  • Healthcare, dining services and/or other services marketing experience desirable
  • External agency management experience
  • A “go to” person with the ability to manage multiple projects simultaneously
  • Microsoft Office proficient (Word, Excel, PowerPoint)
  • Demonstrated strategic, analytical, and decision making skills
  • Encourages collaboration through cooperative relationships. Able to express candid and contrary views
  • Establishes credibility and garners respect all levels within the organization. Presents ideas logically and assertively. Facilitates consensus and able to make decisions that are best for the business
139

Marketing Director Resume Examples & Samples

  • Provides leadership and direction through managers for assessing existing and potential markets. Demonstrates broad and comprehensive understanding of technical and business environments. Develops and articulates strategies to meet business objectives for a broad functional area
  • Accountable for the performance and results of cross functional groups within a business to integrates products into a coherent portfolio of products focused on the market. Manages portfolio like a “product” (business plan, positioning, buying process, market requirements, and marketing plan)
  • Analyzes market data to identify trends/opportunities, develops strategic direction from market information, and creates compelling market analysis presentations
  • Directs and controls the activities of a broad function area and provides guidance to personnel to ensure the efficient operation of the function. Drives the growth process
  • Maps the needs within targeted markets and analyzes abstract market segmentations. Determines which segments to actively pursue
  • Works with management team to ensure that overall marketing function is effectively meeting the organization’s strategic goals
  • Creates a product strategy that is integrated with AMAT products
  • Illustrates the vision and key phases of deliverables for products for a broad functional area
  • Demonstrates broad and comprehensive expertise in leading-edge theories, techniques and/or technologies within own field
  • Negotiates with senior management, customers, regulators or vendors to influence decisions
140

Marketing Director Resume Examples & Samples

  • Manage and develop the current marketing team
  • Plan, forecast and deliver a cohesive marketing plan to deliver acquisition and brand awareness targets via multiple channels including mobile acquisition, Search, PR, social, Amazon and brand media
  • Manage and allocate marketing mix and spend for campaigns across multiple channels
  • Responsible for all financial forecasting and marketing spend for customer acquisition and awareness driving activities
  • Develop strong collaborative relationships with internal and external teams, agencies, key stakeholders, and third-party vendor partners
  • Monitor sales and marketing trends and use insights to enhance growth
  • Manage market research efforts to uncover insights, trends and opportunities that lead to growth. Transform these findings into actionable insights to inform positioning and/or marketing strategies
  • Monitor, understand, and respond to competitive performance, branding, messaging, and tactics
  • You have success developing strongly differentiated positioning and segmentation strategies for consumer products or services that have met or exceeded business objectives
  • You have go-to-market launch experience for highly visible consumer products or services
  • You have proven experience developing and implementing multi-channel marketing campaigns that support market segment share growth
  • You can think strategically about the entire product line, brand, and company to see how all the elements best fit together
  • You have strong forecasting and planning experience
  • You like getting your hands dirty in day-to-day tasks to get things done
  • You have strong customer focus and can identify consumer insights into new products and/or which claims are required to make your case
  • You have strong team management experience, with a focus on development
  • Experience in a related position
  • Team management experience
  • Bachelor’s Degree in Marketing, Advertising, Communications or related field
  • Ability to create a compelling positioning/messaging strategy from the grounds up - a must
  • Experience creating and executing a fully integrated marketing plan
  • Solid quantitative/analytical and budget management skills
  • Experience with multi-channel marketing
  • Experience marketing a subscription product/service
  • Experience with a digital entertainment product
141

Marketing Director Resume Examples & Samples

  • 15+ years of experience in Marketing, out of which at least 4 in leadership positions with proven track record of concrete business results
  • Broad knowledge of business drivers and dynamics of the MENA marketplaces. EMEA experience would also be a benefit
  • Strong skills related to people development, trust building, empowering, motivating and developing teams
  • Excellent English communication, negotiation, stakeholder management and presentation skills
142

Marketing Director Resume Examples & Samples

  • Lead the marketing strategy and effort in agreement with the Business Unit Director & Sales Director
  • Structure and develop a Marketing team able to grow the existing business and to successfully prepare upcoming launches
  • Work with internal stakeholders, external vendors, and leveraging relationships with opinion
  • Responsible for Brand performance tracking & results
  • Lead the strategy and prioritization of marketing campaigns and ensure timely delivery of materials in accordance with regulatory requirements
  • Development of a long range forecasting plan together with the Business Unit Director and the Manager Market Research, ensuring accuracy and timelines of production forecasts
  • Lead the local implementation of brand strategy according to local market requirements and resources as well as in full congruence with the European Brand Plan
  • Inspires and equips the Sales Force to enable maximization of the Brand potential
  • Management of marketing budgets to ensure expenditure is aligned with brand plan
  • Develop and manage relationships with EU colleagues, with a network of KOLs, with the key
143

Marketing Director Resume Examples & Samples

  • Critically examines market dynamics to support strategic and tactical marketing plans
  • Effectively develops and executes marketing plans to meet future business needs
  • Plans promotional programs and services to enhance brand presentation
  • Provides leadership and support for the sales organization and coordinates promotional activities with sales management
  • Tracks weekly performance of brands and recommends corrections as needed
  • Continually assess competitive landscape and responds accordingly
  • Works within regulatory guidelines to achieve goals
  • Effectively communicate and provide business recommendations to marketing team and senior management
  • Contribute to the annual brand plan and 5-year strategic planning process
  • Build strong, open and collaborative working relationships with superiors, peers and subordinates within the organization as well as externally
  • BA/BS in relevant discipline required; MBA preferred
  • 8+ years of experience in US pharmaceutical marketing, IBS and gastroenterology experience preferred
  • Knowledge of key functional areas necessary to grow brands (e.g. marketing, sales, regulatory, etc.)
  • Strong leadership, interpersonal and people management skills with ability to motivate others
  • Excellent communication skills including ability to present to Sr. Management as well as sales force
  • Open to US travel 20% of the time
144

Regional Marketing Director Resume Examples & Samples

  • Use local competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
  • Ensure appropriate development and delivery of communications to promote market specific business objectives
  • Ensure global standards are applied, and brand positioning is supported for all Marcom activities within the market, including Communications, Marketing and Business Development
  • Manage marketing & communications resource staffing for both sales support deliverables (proposals / bids, etc.) and marketing & communications efforts (advertising, events, PR/media, social media efforts, content marketing, etc.)
  • Assist with implementing and enforce usage of processes within the market
  • Identify opportunities to streamline standard processes
  • Provide strategic input on projects and provide project leadership as warranted by opportunity
  • Provide overall guidance on look and feel of deliverables and ensure content, messaging and graphics are aligned with company standards and branding policy
  • Encourage client use of proposal / bid templates as appropriate
  • Ensure that the appropriate CRM tools are in place and leveraged to support business objectives
  • Ensure ongoing tracking of marketing and communications activities to aid in reporting to market and marketing leadership
  • Solicit client feedback on service delivery and revise proposal / bid processes as necessary
  • Coordinate with other Marketing & Communications professionals to develop and share best practices
  • Leadership / Management Accountabilities
  • Manage small to mid-sized teams
  • Lead and / or execute internal initiatives to improve processes / function / client service
  • Supervise and mentor team members
145

Marketing Director Resume Examples & Samples

  • Ultimate responsibility is to generate leads for the Business Development team
  • Design and implement comprehensive marketing strategies
  • Collaborate with Business Development team to develop a comprehensive marketing plan to build a successful database of qualified leads for the business development team
  • Plan and execute campaigns for corporate promotion
  • Conduct market research for various regions and industries and apply strategically
  • Build and oversee corporate communication activities, as well as public relation efforts
  • Develop, create, and write materials for national and regional marketing campaigns
  • Gather and analyze data with regard to website activity and provide recommendations to increase traffic
  • Edit and continuously fine tune all written communications for the firm
  • Coordinate the production of all marketing materials and distribution to business development team
  • Supervise the department and provide guidance and feedback
  • Produce ideas for campaigns and events and organize them efficiently
  • Conduct general market research to keep abreast of trends and competitor’s marketing movements
  • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
  • Provide weekly progress report to the CEO
  • Additional responsibilities, as required
  • B2B Communications/Marketing professional with 5+ years of experience in marketing strategy and start-to-finish production of marketing and communications materials, including web content
  • Track record of success creating and running lead generation campaigns/activities with measurable conversion rates resulting in revenue
  • Demonstrated ability to design, write and present compelling campaigns that result in a measurable effectiveness
  • Must possess exceptional copywriting and oral communication skills
  • Must be a self-starter and have the ability to “roll up his / her sleeves”
  • Proficient with MS Office, PowerPoint and Adobe software applications
  • Leadership ability to grow and develop a high performance marketing team with a proven record of success
  • Action-oriented style; ability to take the lead in making contacts and building collaborative relationships at all levels of the organization, both within and outside the company
146

Marketing Director Resume Examples & Samples

  • Lead the creation and delivery of powerful, concise, and engaging messaging and materials around the brand, product features/value, competitive differentiators, and new product offerings
  • Develop and communicate a differentiated brand voice and narrative for us in the marketplace
  • Create and execute social and digital outreach strategies, including but not limited to, blog posts, newsletters, and social content posting
  • Create solutions to engage, inform, and motivate audiences / stakeholders identified by Sales, Client Strategy, and Product teams
  • Enable Sales - devise strategies on how to best communicate the value proposition and develop the sales tools to support strategic business initiatives
  • Work with Product and Sales teams on developing go-to-market plans, that support the launch of new ideas, products, solutions, and service offerings, and manage the cross-functional (Sales, Client Services, Exec) implementation of the plan
  • Analyze all marketing initiatives to identify insights, trends, and results that add value to the implementation of future strategies and report results to internal stakeholders on a regular basis
  • Market intelligence – be the expert on ListenFirst’s clients, how they buy and their buying criteria; be the expert on the competition and the ecosystem as a whole
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for their products and services
147

Marketing Director Resume Examples & Samples

  • Develop and implement annual strategic and operating plans for Honeywell in Japan
  • Work with Japan Country President, business country VP/GM, and Strategic Marketing team across HGRs to ensure a consistent ONE HON strategy, execution and implementation
  • Provide cross SBU leadership in the country in the areas of strategy formulation, country analysis, industry/market analysis, competitor benchmark, and alliances/partnerships strategy development
  • Work on high impact strategic alliances and partnerships projects. Provide strategic insight, analytical rigor and financial assessments of breakthrough growth & alliances / partnerships opportunities, as well as develop execution plans
  • Work closely with PMT and ACS leaders to develop and facilitate Follow-The-Growth strategy in Japan, capitalizing the business potential with the Japanese EPC firms & other conglomerates’ as they go overseas
  • Facilitate cross SBG/SBU and cross region communication to meet target sales and growth goals
  • Identify and evaluate new go-to-market and channel approaches as well as new cross SBG/SBU business opportunities
  • Manage and build a team of fully qualified and capable marketing and market development professionals to support business growth in the country
  • Engage with local/regional SBG/SBU business leaders and be responsible of Strategic Planning (STRAP) and Annual Operating Planning (AOP) in the country
  • A Masters in Business Administration from a top-tier school or top-tier consulting firm experience is preferred. Engineering background is preferred but not required
  • The successful candidate will be highly motivated, and possess vision, exceptional ability and enthusiasm
  • The candidate will demonstrate strong leadership and significant influence management abilities and will possess the interpersonal skills to gain credibility with team members and senior management. Assertive, energetic, and engaging executive presence and strong communication skills
  • Fluency in English and Japanese is required. This candidate will have an in-depth understanding of Japanese AND Western business practices/ organizational dynamics, well aversed in Japanese business practices, culture, societal dynamics
  • Minimum of 8 to 10 years combined consulting, business development, sales and marketing experience
  • Proven success leading marketing and sales development opportunities in diverse technology and/or manufacturing driven industries within high growth
  • Proven capacity to be effective in a complex global business environment
  • Ability to forge solid relationships and manage across a broad and geographically dispersed business
  • Organized and able to manage multiple priorities effectively. Ability to remain calm, focused and efficient under pressure
148

Marketing Director Resume Examples & Samples

  • University degree required; preferred in Marketing, Business, or Agriculture
  • 5+ years of progressively increasing experience in marketing management plus at least 2 years in marketing as an individual contributor
  • Sales experience a strong plus
  • Experience / Knowledge / Background in agriculture or agriculture technology helpful
  • Knowledge/experience in formulating financial business plans
  • Demonstrated knowledge of technology hardware and software markets
149

Marketing Director Resume Examples & Samples

  • Identify market opportunities for EI; analyze growth areas and market gaps by region and customer type
  • Understand competitive products and gaps in offering; conceptualize products that would be competitively advantaged
  • Develop business case for new Server products including volume, revenue and profitability estimates based on market, pricing and share assumptions
  • Develop regional launch plans including SKU development, pricing, forecasting and supply management to maximize product success
  • Work closely the global product development teams to influence the roadmap and ensure APJ requirements are represented in the global offering
  • Support product launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products under management via internal sales tool and external web stores
  • Develop a region wide GTM plan and enable sales with the appropriate training and support
  • Drive the development and communications of product definition and solution plans to optimize the company’s Server portfolio
  • Understand and influence the marketing and sales team
  • Oversees the analysis and evaluation of key market statistics define business
150

Marketing Director Resume Examples & Samples

  • Coordination with the global marketing team to align marketing strategies across APAC, EMEA and North America regions and development of localised communications and campaigns
  • Manage a small team to plan, develop, coordinate, execute and measure local marketing campaigns, programmes and initiatives that are aligned to overall regional strategies to generate leads and increase market awareness for Strategy Execution in SEA, CN, ANZ and IN regions including
  • Events (business briefings, tradeshows, conferences, etc)
  • Direct mail and other lead-nurturing programmes
  • Online marketing - email, webinars, websites, social media, Search Engine Optimization
  • PR and other business communication initiatives
  • Provide marketing support to identified Global Accounts and Chinese State-Owned-Enterprises (SOEs)
  • Be the “go-to” Marketing contact for SEA, CN, ANZ and IN regions and be able to assist the local business leaders in managing lead-generation activities, case-studies development, partnership marketing, new segment development and penetration
  • Responsible for compliance, growth, analysis and usage of the marketing database
  • Manage all PR/branding/business communication activities (online and offline) and align these with marketing activities to meet business needs
  • Create and ensure accurate content of all marketing-related materials (catalogues, brochures, emails, website copies, press releases, etc.)
  • Responsible for timely updated content accuracy and right market positioning on Strategy Execution’s Singapore, China, Australia and India websites. Ability to engage SEO and SEM techniques to drive quality traffic and leads to the websites
  • Drive marketing automation to produce high quality leads for the sales pipeline through advanced usage of the Marketo marketing system and SFDC
  • Responsible for ensuring all marketing collaterals/materials/premiums are produced and distributed on time at the best possible cost, including
  • Sourcing, qualifying, liaising and negotiating with supplier
  • Monitoring inventory level
  • Preferably familiar with the use of leading CRM systems (ideally Marketo and SFDC) to drive marketing automation. A detailed mastering of Marketo within the first three (3) months will be critical to success
  • Track record of launching or managing successful demand generation programs preferred
  • Extremely strong attention to details and demonstrated analytical skills
  • Possesses strong organizational skills, is process-oriented and has ability to multi-task well
  • Flair for writing and creativity
  • Good team-player with strong leadership skills who is accountable, responsible and communicates and collaborates well with others with the ability to maintain strong relationships with direct reports and stakeholders
  • Willingness to work flexible hours so as to participate in global marketing team meetings from time to time
  • Independent work ability with minimal supervision
  • Excellent written and verbal communication in English and Mandarin Chinese
  • Must be proficient with Microsoft Office applications, to include Word, Power Point, Outlook and Advanced Excel
151

Marketing Director Resume Examples & Samples

  • Manage two highly talented Portfolio and Performance marketers that work in the region
  • Help the team accelerate the pace of sales across all industry segments and provide necessary guidance to the individual IMTs
  • Provide regular feedback to individuals based on the understanding of Weather priorities in the specific regions
  • International Marketing Strategy: Must have strong market development / market opportunity identification skills as well as a strong understanding of and experience in International Market expansion
  • Management Expertise: Must have management experience with an emphasis on managing and advising global teams in other geographies
  • Domain Expertise: Must be able to apply both marketing expertise and market knowledge to Weather, quickly learning the business priorities, growth plans, and key market, resulting in the definition and execution of effective segment marketing strategies
  • Communication Skills: Must be able to advise stakeholders to develop a common view of client needs and translate those needs by industry and by region
  • Agile Marketing: Weather is dynamic and requires marketing to be nimble and flexible, particularly when weather is at its worst. The ideal candidate will have experience operating in a fast-paced, agile environment
  • Advanced degree in business/management or marketing
  • At least a decade experience in marketing strategy, digital marketing, or product marketing roles of which at least three should be in an International capacity
  • Experience of people management
  • English : Fluent
152

Marketing Director Resume Examples & Samples

  • Leads development of annual marketing plan, translating the tactical roadmap and driving plan execution for National Scale businesses
  • Collaborates with business leads, key internal stakeholders , and internal functional partners to drive key milestones, manage budgets, timeline etc
  • Leads external agencies and suppliers in development of creative work and strategic marketing solutions
  • Creates campaign tracking plan, evaluates results, identifies best performing marketing activities, refines plan and implements improvements into future marketing initiatives
  • Creates research plan, assessing proprietary and third - party data, to develop deep customer understanding, identify pain points, solutions and segmentation insights
  • Oversees and manages marketing budget to deliver against business goals
  • 3+ years working in matrix organization
  • Proven success in the development of strategic marketing plans tied to business goals and deployment of innovative integrated marketing campaigns
  • Experience leading cross - functional teams to deliver results on complex initiatives
  • Ability to work collaboratively in an entrepreneurial and sales driven environment
  • Proven success managing multiple agency and external vendor relationships
  • Live within a commutable distance to the Minnetonka office
  • MBA and / or advanced degree
  • Business to business marketing
  • Digital and direct marketing to reach customized target segments
  • Experience with lead generation initiatives such as time - sensitive promotional campaigns and / or 1:1 marketing
153

Marketing Director Resume Examples & Samples

  • Provide subject matter expertise to drive profitable revenue growth via a direct reporting relationship with the Service Line Leader and other business leaders within the service line
  • Manage small- to mid-sized teams
  • Lead and/or execute internal initiatives to improve processes / function / client service
  • Minimum of 5 years of experience in a marketing and communications; leadership role required
  • Ideal candidate would have marketing and communications experience in the Commercial Real Estate industry
154

Marketing Director Resume Examples & Samples

  • Lead a team of Product Line Managers across a broad portfolio of EI products, encompassing Parts, and Partner Solutions to successfully deliver to a set P&L & driving margin
  • Working daily with leadership across functions (sales, marketing, services, and operations) in region to identify opportunities, develop and implement programs / plans to deliver to plan. Analytical prowess to assess business metrics to instrument change to accelerate / grow business is key requirement
  • The leader will also be on the staff of the ESG VP in the region and needs to be proactive with strategy and tactics to RTB (Run the Business) & CTB (Change the Business) with the sales leadership team to ensure the right programs, training and marketing infrastructure is in place to deliver to the financial plan
  • Manage and build strong partner relationships with Tier 1 technology partners for the territory. Have annual plans, and actions to execute the plans in the field tying to the Dell Sales GTM. Manage regular QBR’s with partners and provide a win-win to partners & Dell
  • Be savvy and aware of Product Group input into the Enterprise Infrastructure process and be proactive with PG leadership team, when required. Be cognizant of the Partner / PG relationships and EI’s position as a central position to execute the Sales motion efforts
  • Work collaboratively with the Global Leaders on the EI leadership team and provide guidance in regional requirements to set strategy and execution in standardising Partners and Parts process across the globes
  • Work seamlessly across the other regional sales peers to develop a singular POV on regional requirements, priorities for the business and “set the bar” for very high level of strategic thinking and execution as collaborators in the business
155

Marketing Director Resume Examples & Samples

  • Provide guidance and advice to the marketing coordinators and work with a brokerage team in planning and proposal management tools
  • Provide backup in developing and writing key sections of proposals including Marketing Strategy, Market Overview, Team Bios and Company Information
  • Participate in improving workflow in conjunction with Operations Manager and other support staff
  • Provide backup in tracking and reporting success of all marketing pitches and presentations to Operations Manager and Managing Director
  • Interface and coordinate with the Media
  • Provide backup for updating website content
  • Write, update, and maintain powerful case studies and proposals
  • Create compelling communications that are relevant to individual brokers and specific markets being served
  • Communicate with brokers via attendance at weekly sales meetings, biweekly emails, bimonthly newsletters and identify ways to further enhance communication
  • Provide backup in maintaining lobby PowerPoint and shared marketing drive
  • Track, archive and promote Colliers in the news
  • Follow and recommend procedures that support organizational consistency across offices
  • Bachelor’s degree in marketing, communication or business specialty or equivalent experience
  • Background in commercial real estate is preferred
  • Knowledge of office administration principles, practices and techniques
  • Strong working knowledge of Word, Excel, Outlook, PowerPoint and Adobe Acrobat
  • Excellent communication, writing and marketing skills
  • Strong critical thinking skills, a methodical approach to problem solving, excellent skills at executing plans
  • Strong initiative and good judgment, attention detail. Self-starter with bias for action; enjoys working hard; energetic and willing to take on challenging assignments; seizes personal development opportunities
  • Dedicated to meeting the expectations and requirements of internal and external customers; seeks customer information and uses it for the improvements in products and services
  • Can marshal resources (people, funding, material and support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently
  • Pursues everything with energy, drive and a need to finish; seldom gives up before finishing especially in the face of resistance or setbacks
  • Spend their time on what’s important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help and hinder accomplishing a goal; eliminates roadblocks, creates focus
156

Marketing Director Resume Examples & Samples

  • A bachelor’s degree or equivalent, preferably in marketing or communications, an MBA or marketing masters degree is a plus
  • Experience of working in marketing at Senior level and leading marketing functions, in a B2B publishing and information services environment, experience in the Legal Industry is a plus
  • Solid track record in subscription marketing, digital marketing, event and advertising related
  • Experience with marketing automation and CRM platforms
  • Hands-on, reliable, self-starter who is focused on results and passionate about marketing
  • Demonstrated results in delivering marketing value to the bottom line
  • Strong interpersonal skills and ability to influence others and work effectively on cross-functional teams and within matrix structures
  • Strong organizational skills and ability to meet deadlines despite the inevitable need for juggling that exists in a fast-paced company
157

Marketing Director Resume Examples & Samples

  • Profit & loss for LEGO City business globally
  • Leadership and people management to develop a strong, motivated, adaptable and diverse marketing team that develops the right capabilities and is prepared for the future
  • The LEGO City strategy, i.e. ensure consumer orientation in everything we do, define and manage LEGO City’s role in the overall portfolio, set targets, secure a strategic approach and more
  • Marketing innovation. Looking into the future, how do we market LEGO City to children? You set the direction for innovation, particularly on the marketing toolbox, and ensure we stay on track
  • Communication impact will be important too, e.g. you secure clear briefs and direction setting internally, and you make sure campaigns are based on insights and follow up on performance to improve future development
  • At least 2 years of leadership experience, preferably from a marketing function (alternatively from a commercial function), innovating marketing in the process
  • A master's degree within a relevant field along with a strong marketing and communication background that has given you great understanding of the marketing landscape
  • Strong strategic mind-set, good understanding of business and numbers and experience from a FMCG company or other product/brand driven company
  • Demonstrated results in driving a product portfolio through development and growth with a holistic perspective on value chain and stakeholder management
  • Flexibility to travel 50 days a year and fluency in spoken and written English
158

Marketing Director Resume Examples & Samples

  • 10+ years’ experience in marketing or sales in medical device or healthcare industry (8 years with Masters)
  • Experience with global product launches
  • Project and/or program management experience
  • People management and talent development experience
  • Peripheral Vascular industry experience helpful
  • Sales experience or strong history of collaboration with the field organization
  • Global or multinational experience including cross-functional team leadership
  • Proven innovative thinking and approach
  • Experience with building strong physician relationships, KOL's and key customers to implement effective marketing strategies
  • Demonstrated success in developing relationships with colleagues, including the sales team
  • Strong strategic and analytical thinker
  • Demonstrated success in building, motivating, and coaching people Ability to lead cross-functional teams
  • Ability to drive decision making and shape strategy
  • Strong knowledge of the global healthcare market
159

Marketing Director Resume Examples & Samples

  • 10 or more years experience in a marketing or communications role (can substitute advanced degree for years experience)
  • Strong experience in brand management, preferably in developing new brands or managing brand growth in new markets
  • Ability to manage multiple concurrent projects in a dynamic and fast paced work environment
  • Excellent interpersonal and organizational skills
  • Ability to build positive relationships within marketing team and cross functionally
  • Solid understating of agriculture industry and retail landscape is a plus
  • Ability to lead and encourage healthy respectful debate and publicly demonstrate positive, ethical, respectful behavior
  • The maturity and experience needed to manage projects and solve problems with minimal coaching
  • Ability to work with a cross-functional team, respecting expertise in different marketing disciplines to develop an effective and coordinated strategy that delivers positive results
160

Marketing Director Resume Examples & Samples

  • 7-10 years of technical marketing experience. Experience within the A/E/C industry preferred
  • Excellent communication skills and a strong team ethic
  • Strong organization, multi-tasking and time management skills
  • Ability to interact professionally with office leadership and clients
  • Ability to direct and motivate work efforts of others and handle stressful situations
  • Familiarity with the A/E/C industry including relevant trade organizations, publications, conference and events
  • Experience marketing for an Interiors department
  • Ability to self-manage project assignments from start to finish with minimal oversight
  • Technical production skills are necessary and require a demonstrated ability to effectively use database applications, InDesign, Microsoft Office and the Adobe Creative Suite
  • Strong competitor with focus on winning
  • Collaborative and professional work ethic
161

Marketing Director Resume Examples & Samples

  • Lead Visa Greater China media strategy development, campaign media plan execution, digital partnership and engagement, and social strategy and execution. Deliver digital and media best practice to create a "Go Beyond" new media and digital culture
  • Manage and promote key web and digital platforms including owned, earned and paid digital & social platforms including accelerating the importance of social as a core marketing muscle to move the business metrics. This includes providing support on content development, platform evolution, systems & delivery and optimization
  • Manage our key partnership with our media buying agency Starcom, from strategy, channel planning, digital and data to push our digital evolution upstream
  • Manage digital and social agencies to drive breakthrough innovative engagement and always on social strategy
  • Incubate and manage new media partnerships working closely with AP digital engagement & media partnerships lead to ensure that the platforms and partnerships that are leveraged are aligned with the business needs and the needs of clients
  • Lead the development and implementation of Visa Greater China's media strategy and engagement plan
  • Inspire, coordinate, and motivate the Greater China marketing team to #getdigital
  • Work closely with the AP digital engagement & media partnership's lead to implement Visa's web and digital strategy in Greater China
  • Implement a Social Media strategy for Visa Greater China building on best practice learnings, Global strategy and country specific objectives
  • Input to and implement the agreed mobile strategy building on best practice learnings, Global strategy and country specific objectives
  • Work with local digital / social agencies to drive optimization and efficiencies across the multiple web assets
  • Work closely with other functional groups to consolidate Visa's presence in the digital environment and minimize fragmentation
  • Establish core KPI metrics to be used to evaluate ongoing digital marketing performance
  • Manage the content publication process within the AU marketing team and from PR/Comms team
  • Review web analytics data to make recommendations for optimization of site content
  • Ensure policy/style/guideline standards are met, and develop and manage quarterly reviews of all Australia content to maintain its relevance
  • Manage timelines and coordinate support resources from the development/host agency for deliverables
  • Act as the key point of contact for digital and website management to external agencies, Visa Web Services, AP Hub Marketing and other functional groups
  • Manage web development and web hosting agencies, end-to-end (including integration, billing and SOW development)
  • Work collaboratively with the business to prepare detailed briefs for new web pages/websites/microsites/projects and advise on the most cost effective, efficient options
  • Ensure that all web and digital assets and communications adhere to Visa key controls and brand standards
  • Minimal 10 years work experience, with at least 7 in a media and digital marketing role, with experience both in traditional media and, substantial experience in new, digital media
  • Education: Bachelors’ or business/marketing or related field with marketing foundation
  • Proven understanding of digital platforms and technologies
  • Proven track record managing agency partners and 3rd party technical vendors
  • Significant experience of developing and managing mid to large scale website platforms
  • Significant experience in marketing with a strong brand management and brand communication
  • Expert knowledge, skills and demonstrated track record across a range of functions including digital, brand, marketing analytics, performance management
  • Strategic and innovative thinker with commercial acumen also capable of strong execution
  • Strong communication, interpersonal and collaboration skills
  • Strong self-management skills including demonstrable drive and energy
  • University Graduate
  • Website, mobile apps, and social management skills
162

Regional Marketing Director Resume Examples & Samples

  • Develop and lead a team of dedicated B2B marketing professionals that develop and execute marketing programs and tactics to Enterprise, Midmarket, and Channel Partners for the Americas region. You will oversee, coordinate and manage all marketing tactics being executed in the Americas region (North America and LATAM) spanning multiple marketing disciplines
  • Working closely with the VP of America Sales and Regional Sales Directors, develop, document, implement and manage the Americas Regional Marketing Plan. Ensure the plan is aligned to annual and quarterly sales goals and with our Global Go to Market Strategy and Plan
  • Establish and manage the Americas marketing promotional budget. For FY17 this is expected to be $2.5M
  • Work collaboratively with and leverage corporate marketing shared services functions that provide product marketing, AR/PR, creative services, digital/social marketing, demand generation, trade show/events, and channel partner marketing and enablement expertise on a global level. These teams provide deep expertise in key marketing services across all regions. You ensure they meet your regional marketing needs by allocating and controlling funding to these teams from your regional marketing budget. Working in conjunction with these teams, and your regional direct reports, you will oversee all regional marketing activities
  • Manage, track and report on mutually agreed to sales and marketing metrics against the regional marketing plan including: # of Marketing Qualified Prospects, # of Sales Converted Leads, Pipeline Funnel Coverage, Win/Loss Rates, # of Partners/Transacting Quarterly, and New Bookings and Renewals Goal Achievement
  • Work with Channel Account Managers and corporate Channel Marketing and Enablement Services to ensure channel partners (Distributors, VARS, DMRs, MSSP/MSP) understand our technology, can market and sell it successfully to their internal customer base, and will successfully convert opportunities provided to them through regional demand generation marketing programs and tactics
  • Work with Technology Alliance Partner counterpart regional sales and marketing teams to launch joint go to market efforts to end users and channel partners in the Americas region
  • Work with Global Product Marketing and the Americas Regional Sales and Marketing teams to develop and implement competitor take-out campaigns and promotions. Provide feedback on the efficacy of these initiatives using metrics based reporting
  • Develop and implement industry vertical marketing initiatives as agreed to and appropriate to the Americas Region
  • Work with the Digital/Social and e-Commerce team to develop marketing programs and tactics that ensure new and renewal online sales goals for the AMERICAs region are met
  • Implement customer retention and advocacy marketing programs for the Americas region
  • Work with the Directors of Product Marketing and Creative Services, develop and implement marketing promotional campaigns and tactics that incorporate compelling graphical design, copy, video and messaging elements that will be successful in your region
  • Develop and present status reports on regional marketing efforts on a bi-weekly and quarterly basis. Provide honest feedback on what is and is not working to enable quick corrective action
  • A minimum of 10 years in relevant marketing activities for B2B market companies that sell through direct, indirect and online sales channels in the Americas region
  • A minimum of 7 years of field or channel marketing experience
  • A proven ability to conceptualize, document and manage a regional marketing plan that is aligned to both regional and corporate level revenue goals
  • A proven record as a strong collaborator and leader that knows how to bring people along and get work done with them. Excellent prior track record working with sales teams. A true team leader with prior people management and player/coach style management skills
  • Prior cyber security technology marketing experience will be strongly preferred. However, the lack of prior experience in this category is not a disqualifier for a candidate with a great track record of marketing leadership and successful B2B marketing programs
  • Smart, tactical marketing executive with solid business judgment, and excellent presentation skills since this position will be directly interfacing with major channel partners and technology alliance partners
  • Strong analytical skills and be metric driven with experience in tracking marketing metrics for tracking the efficacy of regional marketing programs. Uses data to drive decisions on new marketing campaigns and tactics, and termination of marketing campaigns and tactics that aren’t working
  • Ability to professionally challenge “organizational assumptions” about marketing and sales strategies and tactics that may be restricting our ability to achieve regional and corporate financial goals
  • Excellent organizational skills with the ability to run multiple projects, meet deadlines and stay within the approved marketing budget for the region
  • 4 year undergraduate degree in marketing, MBA preferred
  • Smart, creative, high energy, innovative, proactive, collaborative and data driven
  • This position is expected to travel up to 25% of the time. Monthly and Quarterly travel within the Americas Region and to Corporate HQ in Columbia, Maryland will be required
163

Marketing Director Resume Examples & Samples

  • Establishing and maintaining client relationship
  • Discovery of the prospect's needs and desires
  • Identifying and communicating effective solutions to these needs and desires with the community's products and services, and Closing and post-sales activities
  • Presents a warm and welcoming presence to guests, visitors, residents, families and staff
  • Supports the efforts of the sales team to meet or exceed sales and move-in goals and defined for the community by the RDSM/RDO
  • Conducts sales activities as requested by the Sales Director. These activities may include telephone follow up to the lead base, tours, home visits and sales calls
  • Completes and maintains the Five Star CRM (lead data base) for all potential residents and referral contacts within 24 hours of time of activity. This includes documentation of all completed and scheduled sales activities, including move-ins and move-outs
  • High School degree with some college preferred
  • Experience working with seniors preferred
  • Ability to speak and write effectively to present information
  • Proven success working with computers including Microsoft Office Suite and contact management software applications
  • Maintains a flexible schedule to accommodate the needs and schedules of prospects. This may require evening and weekend availability to accommodate move-in dates
  • Proven computer skills including Microsoft Office Suite and contact management software applications
164

Marketing Director Resume Examples & Samples

  • Direct team in the development of data-driven, innovative marketing plans that leverage best practices in demand gen and sales enablement. Campaigns will have a strong emphasis on customer engagement, lead generation and lead conversion
  • Hold team accountable to providing market analysis which results in the identification of growth opportunities and effective positioning and value propositions, and how those translate into financial growth and long-term brand advantages
  • Lead high performance team to achieve operating and strategy goals through ongoing feedback, coaching, training, and support. Perform all recruiting and hiring
  • Ensure that broad, Cengage marketing and corporate strategies are accurately reflected and supported by marketing efforts for the portfolio
  • BA or BS
  • Experience organizing and successfully running major events
  • Demonstrated success in leadership situations and decision-making
165

Integrated Marketing Director Resume Examples & Samples

  • Align with Corporate Marketing and Sales to ensure common needs and goals are defined and met, in the spirit of open, cross-portfolio collaboration
  • Create design solutions that support brand and marketing strategy while meeting user needs (ebooks, infographics, responsive websites, email marketing campaigns, etc.)
  • Create and present concepts and visuals (including user flows and wireframes) to internal and external stakeholders to clearly articulate the benefit and user experience of digital/mobile solutions
  • Collaborate with marketing managers, designers, UX leads, copywriters, and cross-functional teams to generate ideas and visuals to propose to leadership
  • Manage marketing design project activities and deliverables to keep initiatives on track
  • Manage the design QA process during the implementation phase, including the following
  • 8+ years working in a digital design capacity (3+ years in leadership position)
  • Ability to lead projects from discovery through development
  • Ability to manage design staff and freelancers as needed
  • Passionate about new digital standards, technologies and advancements in user experience
  • Excellent leadership and communication skills
  • A strong understanding of brand development and multichannel marketing concepts
  • Technical knowledge
166

Marketing Director Resume Examples & Samples

  • Oversee and lead a team of 2 talented marketing staffers - a Senior Manager and Manger - who execute and support sales marketing programs. This role is responsible for developing each team member individually, cultivating a a positive team environment and for implementing and enforcing approved sales marketing strategies, policies and procedures
  • Manage and promote ongoing communication with HMG Integrated teams ensuring alignment on editorial and marketing initiatives
  • Drive key category growth across brands by working with Men’s Group Site Directors to create sell-able opportunities across the year and elevate them to both HMG and HDM teams
  • Become an expert in each site, successfully navigating and communicating each brands’ nuances
  • Draft general presentations and high-level brand sales collateral
  • Develop best-in-class proposals for top-tier and high-revenue RFPs, RFIs and proactive asks
  • Own and foster key internal relationships across Print, Project Management, Account Management, Editorial, Content and Video Studios and the Hearst Auto Group
  • Conflict resolution skills
  • Has superior writing skills allowing for the accurate and compelling manifestation of marketing solutions into client proposals
  • Is resourceful, solution-focused and a multi-tasker
  • Has strong prioritization and time management skills
167

Marketing Director Resume Examples & Samples

  • Integrate consumer insights, market & category drivers to build growth strategies and tactical growth solutions for strategic business plans, portfolio, brands, media, advertising and R&D 
  • Influence category / brands reputation using the whole range of media and non-media touch-points and recommends the right touch-point mix 
  • Synthesize across multiple, multi-dimensional, complex data sets to formulate strategic insights and determine innovative growth strategies in order to influence the strategic direction of the business 
  • Evaluate key competitors’ brand strategies, anticipate actions and develop plans to ensure sustainable competiveness  
  • Translate brand strategies and positioning into clear, actionable communication and renovation / innovation briefs 
  • Define and defend brand equity elements, if needed suggest alternatives to expand brand territories 
  • Identify sources of strategic advantage (e.g., cost, scale, price strategy, brand strength, category) and develop sustainable business model, strategies and plans 
  • Lead an effective, integrated cross-functional annual planning process 
  • Proactively identify and address key brand and portfolio P&L opportunities and issues and take actions to optimize profitability  
  • Drive multi-agency collaboration through the Integrated Communications Planning process and assess the quality of output and overall agencies’ performance, provide timely and effective feedback and coaching 
  • Deliver vehicle specific “activation briefs” that tailor the brand ideal to the relevant touch-points (TV, digital media, promotions, PR, POS, packaging, CRM/Care-line, events mgm, apps etc).  
  • Work closely with trade Marketing and Sales to deliver relevant messages across new communication and Sales channels 
  • Conduct needs assessments, opportunity identification and concept development based upon consumer insights and trends 
  • Influence partners to foster new possibilities. develop a comprehensive business case
168

Marketing Director Resume Examples & Samples

  • Develop marketing/advertising plans and budgets for customer acquisition and retention that support company’s growth and profitability
  • Analyze, develop and optimize customer acquisition programs (PPC, CSE, Affiliate, WTB, Retargeting, SEO, Social, etc)
  • Continuously refine our on-site customer experience to streamline the customer’s purchase process and improve conversion
  • Maximize customer lifetime value by segmenting and optimizing our email campaigns (promotional and triggered)
  • Develop an ongoing customer engagement/dialog program to ensure that we are meeting the needs of our customers
  • Be the voice of the CPO brand, ensuring we communicate consistently across all marketing channels
  • Effectively manage deliverables, report on performance, and communicate expectations with team and stakeholders
  • A track record of cost effectively acquiring customers via
  • Large scale PPC campaigns (200,000+ keywords)
  • Comparison Shopping Engines
  • Affiliate programs
  • Retargeting campaigns
  • Social
  • Experience managing email campaigns across the entire life cycle of the customer experience
  • Curiosity that demands you keep peeling back the onion until you understand what’s causing the results you’re seeing
  • Excellent analytical skills with deep knowledge of Excel, Omniture and Google Analytics
  • The ability to work effectively across departments and with our various external partners
  • 8+ years of experience in digital marketing, with a proven track record of meeting and exceeding aggressive goals
  • 3+ years of experience in e-commerce
  • Experience hiring, managing, developing and leading a team of people who consistently hit their objectives
  • Kenshoo experience a plus
169

Marketing Director Resume Examples & Samples

  • Create compelling audience-specific messages and tools (product videos, customer success stories, demos, whitepapers, presentations, how to guides etc.)
  • Enable direct and indirect selling teams to articulate the differentiated story of Oracle Application Development (AppDev) Cloud and PaaS solutions
  • Evangelize and be a spokesperson for integration solutions to different Oracle and drive higher value to customers and the business
  • Identify customer needs, oversee market research, and monitor the market trends/competitive landscape
  • Define sales plays and marketing plans in close collaboration with regional sales, Business Development, and Field Marketing organizations
  • Develop products and solutions go-to-market strategies comprised of well-tested methods with an infusion of creative and innovative approaches
  • Build marketing content in the form of messaging guides, presentations, solution briefs, articles, press releases, blog posts, digital assets
  • Design integrated marketing programs by working closely with field marketing teams
  • Work closely with related product teams to define joint solution messaging for platform-as-a-service (PaaS) and Infrastructure-as-a-service (IaaS)
  • Improve brand awareness via supporting analyst relations and PR activities, and enable thought leadership via high-quality content
  • 7+ years of relevant work experience (e.g. developer and IT evangelism or product management/marketing, solutions marketing in a high technology environment)
  • Strong interpersonal and Demonstrated ability to build marketing content, and work across cross-functional teams to achieve business objectives
  • Knowledge of DevOps, PaaS for Developers, Developer evangelism, SDLC
  • Experience with Marketing and selling to developers, and small-mid enterprises
  • Good understanding of developer marketing – personas, tools, ecosystem, and winning sales content
  • Ability to delve into technical details of product, and strong ability to defend one’s opinions with both business and technical stakeholders within the organization
  • High energy and innovative thinker– product marketing director owns a critical aspect of the company’s ability to win and therefore need to have the passion and energy
  • Excellent communication skills – written, spoken, and visual
  • Prior experience presenting to sales and technical product leaders
  • Ability to handle multiple projects and constituents and prioritize under tight deadlines
  • BA/BS in Computer science, engineering, technology background is preferred
  • Prior software development background and MBA from a reputed school (or equivalent in marketing experience) a plus
170

Marketing Director Resume Examples & Samples

  • BA/BS in Marketing, Communication or Business
  • Experience with the development and implementation of marketing and communication plans aligned with strategic initiatives
  • A strong business acumen, creativity and critical thinking skills
  • Effective public relations skills including interaction with the public, press, television, and radio
  • Ability to develop conceptual ideas/programs through implementation
  • Health care experience within a matrix organization is preferred
  • Strong written and verbal skills and well versed with public presentations and social media
  • Effective in a dynamic environment with various simultaneous demands
  • Continuous learner who seeks higher degree of professional excellence
171

Promotions & Marketing Director Resume Examples & Samples

  • Running department, managing other promotions directors in the cluster
  • Managing budgets for cluster
  • Managing marketing efforts/relationships/partnerships with other local media companies
  • Managing large scale events
  • Being in front of clients, and working with sales to curate ideas with programming and sales teams
  • Solid recap skills
  • Solid multi-tasking skills is a must
  • Must be well-versed in Office Suite; Excel, PowerPoint, Word, etc
  • Experience in running large scale events and dealing with multiple clients is a must
172

Marketing Director Resume Examples & Samples

  • Marketing Strategy – Develop and execute a marketing strategy that differentiates the business locally and supports the growth of local business lines. Ensure that appropriate input is secured from representatives of key groups within the business
  • Leadership & People Management – Lead an 8+ person marketing team to achieve established objectives. Ensure effective execution against plan and budget, lead and mentor staff, emphasize proactive behavior, and build and improve process. Direct, coach, evaluate and mentor team to ensure they are meeting and exceeding key stakeholder expectations. Work with corporate marketing team to coordinate training for upskilling/reskilling
  • Sales Strategy and Support – Oversee the strategy and execution of all BD materials including responses to RFP's and new business presentations. Leverage resources to ensure internal processes are efficient
  • Public Relations/Media Strategy – in collaboration with external PR resource, develop and execute a proactive public relations plan. Work to ensure JLL receives effective placement in local and regional press across all business lines. Identify opportunities to expand exposure for key businesses and high profile professionals with a focus on targeted growth geographies
  • Innovation - Develop new and innovative ways to present JLL in the marketplace and differentiate throughout the business development cycle. Leverage creative manager, outside resources and national platform to identify best-in-class, cutting edge marketing tactics and formats that distinguish JLL from our competitors and increase win rates
  • Client Engagement – Develop a regional plan for client engagement, to include company hosted prospecting events, client entertainment and research programs. Ensure alignment with strategy, business development and budget adherence
  • Property Marketing – Oversee execution of trophy asset marketing campaigns. Participate in new business pitches to differentiate the firm. Seek ways to increase time efficiencies while continuing to delight agency leasing clients
  • Project Management – Design/implement a process to ensure appropriate prioritization of all projects, production and operation, including assigning appropriate personnel, quality control, and consistent timely delivery. Drive national & local initiatives to timely and intended roll-out and adoption
  • Measurement – Continually evaluate the effectiveness of all implemented marketing programs and adjust /enhance as appropriate
  • Relationship Building – Establish strong, trust-based working relationships with all JLL local leaders and national influencers. Collaborate with peers in other markets and national marketing colleagues to share best and “next” practices
  • BA’s degree/MA’s degree, preferably in Marketing
  • 12+ years related experience – with emphasis on marketing and new business development within the professional services realm
  • Marketing Agency experience, highly preferred
  • Strong executive presence with a focus on and passion for consultative proactive marketing
  • Track record of sophisticated strategic marketing and BD approaches in the B2B services arena
  • Proven experience leading and managing a high powered team
  • Strong leadership and mentor capabilities
  • Proven experience with digital marketing including social media
  • Excellent written/ oral communication skills
  • Excellent creative skills
  • Excellent project management/ organizational skills
  • Strong customer services skills
  • Understanding of and commitment to superior client service (internally and externally)
  • Ability to thrive in a fast paced work environment with demanding work loads
  • Ability to listen in a way that builds/ maintains rapport with internal and external clients
  • Strong knowledge in Microsoft Office, Adobe Creative Suite, and digital technologies
  • Knowledge of workflow management software
173

Marketing Director Resume Examples & Samples

  • Strategic thinker, able to build a marketing strategy and plan to support the long term growth of the London Cluster
  • Experience of delivering compelling new product to market
  • Delivered effective and efficient marketing across all channels. Provide leadership and inspiration to your team and across the business
  • Strong influencing skills and experience of working at a senior level
  • Educated to degree level or equivalent, ideally with a marketing related degree
  • Able to demonstrate strong business results through effective marketing across multiple touchpoints and channels to maximise yield
  • Passion for brand management
  • Financially competent and commercially astute individual who has successfully managed large budgets
  • Enjoy working in a fun and fast paced environment
174

Marketing Director Resume Examples & Samples

  • Degree in marketing or equivalent
  • Three or more years of experience in marketing and/or financial development or closely related field
  • Proven track record of developing authentic and deepened relationships with others
  • Ability to establish and maintain collaborations with community organizations
  • Werience in marketing and/or financial development or cosely related field.orking knowledge of Microsoft Publisher, InDesign, Microsoft Excel and Adobe
  • Must be willing to work a flexible schedule when needed
  • Director serves as a clearing house for marketing materials and promotional efforts across the Y. This includes managing online entities, managing outgoing press releases, proofing print publications, facilitating printing vendor relationships, and creating a cohesive messaging strategy across all avenues
  • Develops overall YMCA print material guides, membership/wellness marketing campaigns and Y-USA initiatives utilizing the YMCA brand resource center. Manages Y signage and facility atmosphere in addition to membership advertisements and promotions
  • Provides leadership and support to the annual fundraising campaign and volunteer committees/boards as assigned. Supports the Development Director in multifaceted aspects of the annual campaign and creates mission-centered messaging in advertisements and facility atmosphere
  • Assists each program director with marketing strategies for their department based on an annual marketing plan and budget. Coordinates marketing efforts to maximize enrollments and provides ongoing support to directors on branding, Y messaging and NCYMCA marketing guidelines
  • Communicates Y messaging accurately and clearly to members, prospects and community and promotes program and membership enrollment in interactions with existing and potential members
  • Creates monthly newsletters (Y At Work & Y This Month) and provides day to day marketing including Facebook, Twitter, Instagram and Website maintenance
  • Creates and distributes press releases
  • Provides copy edit for grant proposals and communications as needed
  • Assists in planning/leading/ supporting YMCA events and activities
  • Participates in the planning of the annual budget
  • Participates in director staff meetings and/or related meetings
  • Develops and maintains effective working relationships within the community
175

Marketing Director Resume Examples & Samples

  • Member of the North America Management Team
  • Integral member of the North America Management team, leading the marketing agenda, but contributing to all business discussions and decisions
  • Leadership of Marketing Team
  • Lead and coach the associates within Marketing to create a high performing team
  • Drive the continuous development and increased engagement of the associates within the Marketing team
  • Lead generation & driving new business placements
  • Customer acquisition is a central part of the Marketing activity. As such, this role is responsible for developing, planning and implementing lead generation activity to increase new businesses placements. The role holder of the role will work closely with the Global marketing team to ensure alignment and sharing of best practices, he/she will provide input that supports the global marketing lead generation strategy
  • Develop and implement channel development strategies, with General Manager, based on channel profitability, growth, penetration and size of opportunity
  • Develop and implement customer acquisition strategy, driving activities to increase new business placements, working closely with global marketing and utilising the tools provided to the markets
  • Development of leading edge and effective Sales tools to develop the capability of our Sales associates and drive new business placements
  • Customer Relationship Management
  • CRM strategy is the responsibility of this role, across all mediums, inbound, outbound and web. The Marketing Director will then collaborate effectively with other functions to ensure implementation
  • Customer engagement is an important part of the role. The role is responsible for actively translating customer engagement feedback into tangible local activity plans that drives customer engagement
  • Business Development activity for enterprise lead generation and events/trade show
  • Marketing Activity Plans & Innovation launches
  • This role is responsible for developing and implementing activity plans, in-line with global plans and championing local market needs, to improve drinks throughput, improve profitability and grow the machine base in the workplace
  • Champion and drive Workplace Vitality initiatives
  • Create and drive local marketing activity plans for building the mars drinks brand and driving the technology and drinks products sales performance (NSV (Net Sales Value), New Business, promotions, share, volumes vs. plan)
  • Develop and lead brand and internal communication plans, product launches and sales promotions
  • Develop the marketing tools and information packages for internal and external use
  • Analyse of the return on investment of marketing activity
  • Market Insights
  • Research and understand local consumer and customer insights
  • Understanding of the workplace drinks market place, the competitive set and the dynamics of the industry segmentation in the US
  • Analysis and implementation of Pricing Structures for machines drinks and services
  • Translate market knowledge and findings from sales and market research into actionable insight plans to be fed back to global marketing
  • Digital and E-Commerce
  • Build brand awareness, customer acquisition, retention and delivering revenue by developing and leveraging a full range of digital, social and e-commerce tools, campaigns and platforms
  • Lead E-Commerce business initiatives including managing current platforms and identifying best-in-class solutions to support emerging businesses including AMAZON.com
  • Bachelor’s Degree in Marketing or Business
  • 9+ years in either Brand, Trade or Channel Management, Sales Management, or similar marketing/sales role
  • 5+ years working in a business to business environment
  • 3+ years managing a team
  • 40% travel expected
176

Marketing Director Resume Examples & Samples

  • Management and implementation of Visa marketing campaigns at market level that support the achievement of local business and brand objectives
  • Responsible for marketing consulting efforts for two groups of Visa’s Financial Institution clients in Russian market (a list of key clients and a list of middle market clients)
  • Responsible for marketing consulting efforts for Visa’s Merchants clients in Russian market
  • Develop (with the support of regional team) and implement a new optimized approach to providing marketing support to the Financial institution clients from the middle market and Merchants clients
  • Develop; co-ordinate and implement strategic marketing and communication plans designed to meet Financial Institution client and market, including realization of marketing campaigns on behalf of clients
177

Marketing Director Resume Examples & Samples

  • To be a brand champion for the Russian market supporting high brand value for clients and customers through effective realisation of the global brand strategy delivering clear and consistent brand messages throughout all marketing campaigns
  • To be a sponsorship champion for the Russian market
  • To lead Affluent Centre of Excellence for CEMEA
  • To be the media manager at the Russian market providing effective media plan for all the campaigns and the best fit of media mix to the target audience, communication message and available creative solutions
178

Marketing Director Resume Examples & Samples

  • Bachelor’s degree from an accredited university
  • Minimum of 5 years experience in product marketing
  • Experience in email / digital / social marketing high desirable
  • Working knowledge of Microsoft Office applications (Word, Excel, etc.)
179

Marketing Director Resume Examples & Samples

  • Develop, execute and support strategies to improve the effectiveness of company digital marketing channels, which may include the internet, sales and marketing intranet, extranet, e-mail, search or other priority channels
  • Identify and communicate current best practices and emerging trends in the area of digital marketing
  • Collaborate with global sales and marketing personnel to confirm goals, requirements and priorities for supporting and improving SAS’ digital marketing channels
  • Forms partnerships with content providers throughout the company and represents the online visitor point of view in implementing solutions and improvements
  • Collaborate with IT management while leading a team of project managers in documenting and communicating business goals, requirements and priorities that will drive application development and administration for improving digital channels
  • Lead team in developing and executing digital marketing metrics and analysis efforts to assist clients in optimizing channels
  • Communicates and/or presents digital marketing strategy and plans to global SAS employees, management, customers, prospective customers, alliance partners, and industry analysts, as required
  • Performs all functions related to leading and managing a dynamic team, including: determining resource needs and making requests for personnel, equipment, and other resources; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback and coaching; encouraging and fostering skill development and professional growth
  • Serves as member of senior marketing management group responsible for determining overall marketing strategy for SAS products and services
  • Delegates management responsibilities to Marketing Directors, Senior Marketing Managers, or Marketing Managers to fulfill responsibilities/objectives for department or division
  • Provides strategic and tactical leadership for marketing plan development, implementation, and support
  • Reviews and approves plans for marketing projects development, implementation, and support
  • Performs all functions related to managing employees including: determining resource needs and making requests for personnel, equipment, and other resources; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback; encouraging and fostering skill development and professional growth; advising managers on managing employees; etc
  • Broad knowledge of product marketing and sales techniques, business partner relationship development strategies, and/or knowledge of a specific industry, market, technology, or business initiative related to area of assignment
  • Excellent written, oral, and interpersonal communication skills
  • Public speaking experience
  • Ability to travel frequently
  • Understands a variety of different digital, social landscape across AP
  • Bachelor's degree in Business, Marketing, Advertising, Journalism, Public Relations, or related field
180

Marketing Director Resume Examples & Samples

  • 7+ years of Marketing and/or related experience
  • Retail or Shopping Center industry knowledge, experience or expertise preferred
  • Strength in leadership, strategy, marketing, and financial management
  • Knowledge of real estate and / or retail development, leasing and operations
  • Must be flexible and able to work event shifts which may include nights, weekends and holidays
  • The employee is regularly required to stand and walk up to 8 hours a day
  • The employee is regularly required to use a computer and must possess the ability to multi-task
181

Marketing Director Resume Examples & Samples

  • Support the Managing Director in evolving the studio’s culture and developing its marketing sensibility and knowledge
  • Lead The Agency in providing marketing and communication assets and a social media reach for our products and studio
  • Manage the development of the team members within the Agency by facilitating the growth of knowledge and skills
  • Participate in studio initiatives that have a real impact on the organisation such as the suggestion and implementation of process improvements and training
  • Mentor and develop team members within the studio through the sharing of marketing and industry knowledge, methodologies and expertise via talks, workshops and one-to-one training
  • Share best practices relating to marketing within the group and participate to the creation of marketing strategies at a group level
  • Be a reference for the studio in terms of marketing and find solutions to complex issues which arise
  • Work in partnership with the communications team to ensure that the communications delivered are in sync with the marketing strategy
  • Plan, communicate, coordinate and adapt marketing projects effective with multiple stakeholders across the organisation
  • Be aware of project status at any given time
  • Establish a vision and strategy for the development of Reflections as a brand, deploy its identity, internally and externally, coordinating with corporate communication, UK communication and the studio events & PR Manager
  • Establish a marketing strategy for the studio’s IP and other studio initiatives
  • Support the Managing Director in defining a global products strategy starting with reinforcing the studio portfolio as an associate studio and our own IPs
  • Establish and maintain relationships with outside partners and provide recommendations to applicable projects
  • Exemplary communication and interpersonal skills
  • Affluent leadership and management skills
  • Deep knowledge of consumer trends and gamer demographics
  • In depth knowledge and interest in mass media entertainment, online, social media and consumer electronics
  • Excellent understanding of Microsoft Office suite e.g. Word, Excel, OneNote, PowerPoint and Outlook
  • Organised and analytical decision making
  • Ability to influence at all levels
  • Substantial working experience in Marketing or other relevant experience
  • Bachelor’s degree in Marketing or other relevant training
  • Experience leading major marketing campaigns for mass market products or media outlets
  • Experience in the games industry is preferred but not essential
182

Marketing Director Resume Examples & Samples

  • A BA/BSC degree is required. MBA strongly preferred
  • Prefer Consumer Healthcare (OTC) experience
  • A minimum of 8-10 years of progressive experience in setting a vision and executing in a similar integrated leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required
  • Deep innovation experience and direct involvement leading global product launches is required
  • Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions
  • Ideally, switch experience in a major OTC category/brand; Good understanding of the switch process is preferred
  • Demonstrated expertise and successful track record in leading cross-functional teams in a matrix environment; Experience in successful partnership with key cross functional groups including R&D, BD, Finance, Medical, Regulatory, Supply Chain, etc.is required
  • Excellent communication, influencing and negotiation skills. Ability to facilitate alignment across groups/regions
  • Demonstrated financial acumen in making effective business decisions
  • Strong curiosity and creative drive to support new ways to solve undefined issues
  • This role requires 20-25% international travel.Marketing
183

Marketing Director Resume Examples & Samples

  • Focus on our station’s presence in the local community
  • Continuous brainstorming, suggesting and devising of creative ideas for contesting, promotions and events that generate revenue and drive ratings
  • Work with the sales team to brainstorm, create and execute customized client partnership programs
  • Hire and manage promotions part time staff and interns
  • Plan, execute and track revenue-generating marketing and promotional events and contesting that take place on-air, online and on-site
  • Implement all aspects of on-air contesting. Work with digital team to coordinate online contesting
  • Create client promotions and promotional proposals with OM and DOS
  • Have stations on the street making an impact, whether a paid sales event or if there isn’t a sales event scheduled on a weekend, make a plan to have our stations out doing something every weekend
  • Participate at station promotional events as necessary, including set-up and breakdown of promotional equipment and materials
  • Vehicle maintenance: Make sure the vehicles are always clean, loaded, and ready for the next event. We should always be ready to roll to a last-minute opportunity. Ensure vehicles are properly maintained (oil changes, tire pressure, wiper blades, gasoline, etc.)
  • Take ownership of the promotional process and see projects through to the end
  • Plan and execute meaningful promotions meetings. Manage and drive the flow of promotion-related communication. Recap events of the previous week at promo meetings
  • Schedule and coordinate station talent at promotional events
  • Plan out in advance a calendar of large community events, and develop an involvement plan
  • Manage the promotions budget by working with the Business and Market Managers
  • The right candidate will need to be Solution oriented- good problem solving skills in a high energy environment
  • An energetic and outgoing "people person”
  • Must be very well organized and manage time well
  • Should have a record of excelling in a team environment and have strong computer and graphic art literacy, and solid writing abilities
  • Supervisory experience since this person will be overseeing a department
  • Prior experience working in marketing or promotions within the same or a similar industry is preferred
184

Marketing Director Resume Examples & Samples

  • Lead planning and strategic thinking for all marketing related activities
  • Bachelor's degree in Marketing, Advertising or Communications required, Master’s degree preferred
  • Minimum ten years of marketing experience required
  • Experience with digital and non-digital marketing tactics
  • Great multi-tasker with a strong work ethic
  • Ability to create a fun, cooperative work environment
  • Demonstrated success throughout career
  • Manage a multi-product marketing budget
  • Manage, mentor and empower a creative marketing team
185

Marketing Director Resume Examples & Samples

  • Working with President and VP of the division, lead marketing activities the Over-the-top long form video business while interfacing with TEGNA Media’s head of marketing
  • Develop product marketing strategy and continue to evolve the company’s USP to local and regional advertisers and agencies
  • Source OTT industry research for use in developing and executing product marketing strategy and for business development purposes
  • Lead B-to-B marketing efforts including materials, advertising, PR and attendance at key events
  • Continue to evolve and develop sales materials for use by TEGNA local market sales teams
  • Lead execution of marketing through coordination with each of the TEGNA markets that will be including the Premion product in its selling and marketing efforts. Interface with key agency and advertising clients in the TEGNA markets
  • Establishing and maintaining productive working relationships with the participating local marketing and sales teams all across the country
  • Work directly with VP and the advertising operations teams to review and execute RFPs
  • Develop marketing materials for use in marketing the Premion advertising platform to OTT content and inventory providers
  • Proactively generate and implement new ideas to help position Premion as the industry leader Over the Top Advertising at the local and regional levels
  • Serving as an internal Premion ambassador and partner to other divisions including event services, corporate communications, human resources, research, programming, news, digital and more
  • Ensure that division-wide communication is as strong as possible
186

Marketing Director Resume Examples & Samples

  • Lead the planning,
  • B.A./B.S. degree or equivalent in a commercial, science or technical discipline
  • A seasoned international technology marketing professional, principally in licensed software, managed hosting and software-as-a-service solutions marketed directly and through an international partner network
  • Commercially astute, will have enjoyed at least ten years of marketing experience working in sophisticated enterprise technology markets. Experience of international education markets is desirable, but not a prerequisite
  • Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, while being detail-oriented. Commercially astute, able to develop business cases and develop strategic options for the business leadership’s consideration
  • Confident and professional style; experienced in working closely with senior management, and as credible representative of the business. Able to operate confidently in a collegial manner in complex cross-functional organization
  • Demonstrates a recommend initiatives for their resolution and enact the resulting programs within the overall context of the International business strategy.track-record of being able to identify issues,
  • Fluency in speaking and writing English required. Excellent writing and presentation skills. Other languages appropriate to local markets desirable
  • The role requires regular international travel and the ability to work in a high tempo international culture
187

Marketing Director Resume Examples & Samples

  • Supporting and Establishing Strategic Direction – Establishing appropriate program mix to accomplish Brazilian sales goals. Committing to a long-range course of action to accomplish a long-range goal or vision, analyzing factual information and assumptions
  • People Development – leading a diverse team through the transformation Cisco is driving from Products to Services to Outcomes, and building future leaders capable of succession and taking on high performance challenges across the Americas
  • Complex Budget Management – Building trusted relationships with investing stakeholders across Marketing, Sales and Partners to deliver a full Marketing offer portfolio
  • Operational Decision Making – Managing complex decision-making processes; securing relevant information and identifying key issues. Committing to action after developing alternative courses of action, which take into consideration resources, constraints, culture and organizational values
  • Business & Technical Knowledge – Understanding and utilizing economic, financial, and industry data to accurately diagnose business strengths and weaknesses; identifying key issues and developing strategies and plans
  • Customer/External Orientation – Cultivating strategic customer, vendor and association relationships, to ensure the customer perspective is the driving force behind all value-added business activities. Drive insights from digital and analytical capabilities to drive better decision making and more personalized journeys and messages
  • Marketing transformation – Drive the omnichannel strategy that leverages automation and programmatic capabilities in an environment of testing and optimization
  • Entrepreneurship and Creativity – Demonstrating a creative can do attitude in a rapid–changing resource constrained environment
  • Executive Disposition – Conveying an image that is consistent with the organization’s values; demonstrating quality, traits and demeanor that command innovation, leadership and respect
188

Marketing Director Resume Examples & Samples

  • Manages relationships with technology manufacturer partners of Henry Schein Dental including Partnership program participation, National Sales Meeting attendance, price negotiations, end user offers, and sales rep incentive programs. Builds marketing, advertising and business plans with manufacturer partners for mutual growth and success. Serves as the main point of contact for the manufacturer. In some instances, may manage growth incentive /rebate programs
  • Develops and executes annual business plans for product categories they are responsible for including the overall strategy, objectives, and goals as well as plans for direct marketing, sales force interaction and business development needs. Prepares analysis on product category trends within HSD and compares to the current trends in the industry including competitive analysis for equipment and technology segments
  • Responsible for overseeing the duties of product category specialists, including new vendor set up, new item initialization, item maintenance within designated categories including description clean-up, item categorization
  • Assists in collaborations with Market Segment Managers (and specialty partners including HSO, BH, Zahn, HSPS) to capitalize on new product opportunities and bundling opportunity within a market segment/ specialties
  • Responsible for pricing: List price, advertised price, and sales plan prices
  • Assists Product Category Manager with all advertising responsibilities including retrieving advertisements from manufacturer partners, working with creative services on ad placements, review of advertising proofs for production, and working within HS Creative and outside firms for page lay-out and development
  • Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures including Worldwide Business Standards
189

Marketing Director Resume Examples & Samples

  • Develop, execute, and measure, in collaboration with broader marketing team members, an evolving 24-month content marketing strategy, focused on lead generation and nurturing of key growth segments and geographies
  • Lead the development of content assets and tools, including scalable proposal and presentation templates, brochures, infographics, case studies, and white papers, that the sales force can utilize effectively in securing new business
  • Manage annual calendar of tradeshow activities and special events, including logistics and promotional tactics and monitor, measure, and analyze the effectiveness of the initiatives as they relate to the overall company's goals
  • Collaborates with colleagues in analytics, sales, and operations functions to gather information about and understand the market needs and to translate business & commercial insights into content marketing materials
  • Deliver a consistent, on-brand voice and content across applicable digital and social media channels and monitor results using social media analytics
  • Support development of marketing metrics, measurement tools and monitoring to track results and assist in evaluating ROI of marketing and communications programs, recommend and implement ongoing improvements
  • Consult and advise field and management employees in broader departments in areas of brand standards and marketing practices
  • Bachelor’s degree in Marketing, Communications or a related field required. MBA or relevant Master’s degree preferred
  • A minimum of 10 years of experience working in marketing or business development. Previous experience working in a B2B managed-services business is beneficial
  • Experience with Salesforce.com and content automation tools, such as Pardot or Hubspot, required
  • Proven track record of partnering with internal and external graphic design and creative resources to deliver on budget and on scope deliverables
  • Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, etc, including experience using social media analytics The ability to communicate on social platforms in a consistent, on-brand voice and to tweak social strategies based on findings
  • A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
  • Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
  • Recommended experience in the supervision, management or mentoring of junior professionals
  • Ability to make decisions, plan, execute and evaluate initiatives and campaigns based on their performance against targets
  • A self-starter who is able to manage multiple projects, prioritize competing tasks, and adapt to new situations in a dynamic environment
  • Strong and dynamic presentation skills; persuasive communication influencing others by combining logic, facts and business acumen
  • A passion for keeping up to date with practices and standards in the marketing industry
190

Marketing Director Resume Examples & Samples

  • Manage and enhance the AM800 brand in the community
  • Develop strategies and enhance the station’s web site and social media content
  • Manage and develop other full time and part time staff in the promotions department
  • Create and manage yearly budgets
  • Work with the Promotions Co-ordinator to create, execute and oversee station promotions, contests and on-site events
  • Work collaboratively with the Program Director, Sales Manager and Account Executives to drive ratings, enhance client revenue and relationships
  • Maintain a personal presence and be active in the Windsor Essex community
  • Related duties and projects as assigned
  • Experience managing a strong brand either in or out of the broadcast industry
  • Strong knowledge of internet and social networking platforms
  • Knowledge and experience in promotions and event marketing
  • Detail oriented with strong organizational, interpersonal and communication skills
  • Ability to think creatively, conceptualize ideas, find opportunities and capitalize on trends
  • Ability to work under pressure, handle associated stress and react quickly and accurately to daily deadlines within a collaborative atmosphere
  • Self-starter, able to work with minimal supervision as part of a team
  • Strong computer skills with full knowledge of MS Office (Word, Excel, PowerPoint)
  • Valid driver’s license and passport required
  • LI-SH TC: BM
191

Regional Marketing Director Resume Examples & Samples

  • Degree in business, marketing, economics, or other engineering discipline
  • 10+ years of senior Marketing leadership with marketing leading organizations
  • Track record of defining, and executing go to market plans in complex, matrix, multinational B2B/Industrial environments
  • Proven experience to operate across diverse international markets and possess a strong element of Cultural Awareness and acumen
  • Experience in managing multiple, complex projects and changing priorities, making sound decisions and working effectively in a matrix environment
  • Excellent strategic, operational, and project management capabilities
  • Executive gravitas and ability to comfortable with senior level executive engagement
192

Marketing Director Resume Examples & Samples

  • Developing, implementing and evaluating annual strategic marketing plans
  • Developing and solidifying working relationships with local entities and retailers
  • Managing and supervising efforts of the marketing staff
193

Marketing Director Resume Examples & Samples

  • Develop strategic, integrated communication plans that include objectives, target audiences, positioning, support points, program details, budgets and success metrics
  • Lead campaign management and oversee the front to back development of marketing deliverables across all vehicles - print, web, digital, social, etc
  • Partner with internal creative team and outside agency to take programs from ideation all the way into implementation
  • Evaluate effectiveness of programs through metrics and analysis, continuously optimize program outcomes and make recommendation on business cases
  • Lead and influence cross-functional teams within and outside of Marketing
  • Identify program challenges, define root cause, and develop plan for optimizing outcome. Lead negotiations and problem resolution
  • Partner with Marketing Analytics to identify Key Performance Indicators for program, track program performance and optimize outcomes
  • Ensure programs are delivered on strategy, on time and on budget
194

Marketing Director Resume Examples & Samples

  • Management and oversight of the DCS Americas transportation marketing team and professional development
  • Development of best-in-class SOQ and proposal strategy and production to support growth across the Americas
  • Build and maintain a marketing network across the regions and other business lines to share best practices and support winning work
  • Produce marketing collateral materials and campaigns to support transportation within DCS Americas and other geographies
  • Oversight of the marcomm activities for transportation including surveys, awards, conferences, and events
  • Drive the prioritizing, tracking and maintaining of opportunities within CRM in collaboration with business development
  • Define team goals and objectives in alignment with strategy and BD
  • Drive the transfer of high value-added or specialized content for SOQs, proposals, collateral materials and presentations
  • Allocate resources and ensures adherence to brand and quality standards
  • Bachelor's degree in Marketing, Communications, Journalism, English or related degree
  • 18+ years of relevant work experience
  • Technical understanding
  • Market research and planning experience
  • Statistical analyses experience
  • Budget development and monitoring experience
  • Demonstrated strong client relationships within the market
195

Marketing Director Resume Examples & Samples

  • A minimum of 7 years of relevant professional experience
  • A minimum of 10 years of deep marketing and retail experience, to include consumer marketing, branding, communications, or equivalent experience. This must include retail marketing experience and P&L management experience
  • 5+ years of organizational leadership experience
  • 5+ years of managing external marketing agencies and vendors
  • Prior airline industry experience is a plus
  • Ability to act boldly with a heightened sense of resolve to seize opportunities which differentiate Alaska Airlines as a customer-obsessed leader in the industry
  • Confidence to try new approaches based on a combination of data, experience and instincts
  • The successful candidate is someone who is willing to take calculated risks
  • Proven experience in translating a brand vision & strategy into marketing briefs, compelling customer products, environments, and experiences
  • Proven experience in successfully developing and marketing innovative products and services, including idea generation, sourcing research to uncover foundational consumer insights, positioning and value prop development, and leading teams to execute
  • Accomplished in strategic planning, product marketing, development of consumer value propositions, commissioning consumer research, and creative services process (including agency management, formal briefings & creative evaluation)
  • Expertise in retail marketing and premium customer spaces
  • Creates benchmarking against leading brands outside airline industry and integrate best practices into Alaska products
  • Ability to leverage developments in mobile and new technologies that can improve airport and lounge products
  • Proven ability to identify and design key brand differentiating elements within products
  • Ability to proactively operate in nebulous situations, create compelling recommendations in absence of perfect information leveraging data, research, 3rd party information, and business knowledge
  • Proactive self-starter with the ability to identify and activate programs that drive results through the organization
  • Proven ability to bring leadership along (i.e., visibility), and escalate when appropriate
  • Proactive leader who autonomously brings forward strategy and plans to drive the business without requiring specific direction or prompting
  • A bold leader who maintains focus on ultimate end goal, and has the ability to recognize and sense when/how to refocus and redirect teams accordingly when required
  • Strong ability to influence and collaborate with cross-functional peers and senior leaders to align on a vision and strategic initiatives
  • Ability to leverage customer feedback, research data, and business metrics to effectively assess initiatives and drive for continuous improvement
  • Proven experience in P&L category management; the ability to proactively manage a P&L business to meet deliverables
  • Outstanding verbal and written skills, with the ability to present data & conclusions in an organized, concise manner at all levels throughout the company. Superior ability to interact and influence all levels of the organization
  • Proficient in business processes, including personnel management, budgeting and forecasting, and project management
  • Professional, reliable, enthusiastic, self-reliant, self-motivated, and demonstrated ability to work well under pressure with all groups while addressing people courageously directly and candidly
  • Strong team leadership skills with proven ability to manage and lead teams, including attracting and retaining top talent
  • An inspiring leader who energizes and motivates cross functional partners; managing up, down, and across the enterprise
  • Executes with excellence with a sense of urgency
  • Proven track record of professional results
196

Regional Marketing Director Resume Examples & Samples

  • Quantifies the attributes of our products/services to meet customer needs and enhance customer acceptance
  • Supports the competitive assessment activities of products and services through utilization of Boeing tools and industry wide resources to achieve competitive advantage
  • Supports development of key marketing communication strategies and messages
  • Turkish and English fluency
197

Marketing Director Resume Examples & Samples

  • Deliver a consistent, on-brand voice and content across applicable digital and social media channels and monitor results using social media analytics tools
  • Experience in sales and marketing roles, focused on the client decision journey for leaders of acute hospitals and health systems is preferred
  • Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, etc, including experience using social media analytics tools. The ability to communicate on social platforms in a consistent, on-brand voice and to tweak social strategies based on findings
198

Marketing Director Resume Examples & Samples

  • Champion the development of breakthrough strategies and effective launch plans for businesses in Americas with an initial focus on Connected Homes
  • Develop metrics for and execution of a robust management operating system (MOS) with metrics and dashboards that drives progress and routinely achieves the annual goals for pricing excellence, meeting and exceeding sales targets annually from new product releases and other growth key performance indicators
  • Regularly analyze business portfolio performance. Drive change to investment strategy based on market opportunity and business capability. Re-direct business investment strategy and focus as appropriate with business leadership
  • Drive the development of the 5 year Strategic Plan enabling the business to grow faster than market. Fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments. Accountable for organic growth performance within NPI portfolio
  • Drive pricing excellence initiatives and actions with each business routinely, champion the greater utilization of the full pricing levers, data analytics, productivity pipelines and other linkages to SIOP, VPD and market intelligence so as to maximize the annual Operating Income impact from a cohesive pricing capability
  • With the Americas businesses and CTO conduct routine assessment of new product launch effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts. Own the lessons learned feedback process and implement effective change processes to maximize the effectiveness and rigor of future new product launches
  • Lead the development of Marketing’s best practices to develop effective value propositions and sales tools that are practical to use and aligned to segmentation and regional specific requirements; ensure full alignment with the Sales organization and accelerate the deployment of training for account planning and the creation & utilization of effective value proposition tools within the enterprise CRM toolsets for further efficiency optimization. Drive greater utilization of cost effective digital and social marketing techniques and increase lead generation opportunities specifically per business strategy
  • Support the SMP process for Americas and ensure the teams are trained and prepared to extract the maximum growth capacity with new markets, technologies and business models. Provide routine training forums for strategic, product and channel marketing skills across the enterprise
  • Proactively interact cross functionally with Sales, Technology, Marketing Communications, IT, Finance, HOS Gold, HUE and other functions so as communicate routinely on key strategies, growth initiatives, learning needs, tools, infrastructures and best practice developments
  • With Sales & Sales Excellence leaders, drive sales performance improvements through sales deployment, funnel management, value proposition execution and sales upskilling
  • With Customer Experience, IT, and Sales leadership, drive improvement of net promoter and customer effort scores contributing to higher levels of customer satisfaction at better operating performance
  • Routinely contribute to and support the development of strategic planning initiatives including STRAP, High Growth Region expansions, M&A due diligence and other new growth initiatives
  • Lead team as appropriate exhibiting development, growth, and change management where needed
  • Bachelor’s Degree in hardware / software engineering, life science, economics or other highly analytical discipline
  • 6+ years of commercial & marketing experience in business to business setting (including success leading marketing, business development, sales and new offering development teams and projects)
  • 3+ years of experience managing direct reports
  • MBA desired with active utilization of the qualification in a diverse range of business environments and management positions – specifically software development processes and practices
  • Ideally a proven track record in global strategic marketing in several domains & business models; experience with product management, marketing communications, pricing, VOC and new product development
  • Strong financial acumen with relevant experience interacting with and assessing complex business models, diverse data sources and P&L key metrics
  • Demonstrated strong business acumen with the leadership and functional ability to define and implement growth strategies and translate into practical actions and metric driven operating systems
  • Proven capacity to be rapidly effective in a complex global business environment
  • Proven ability to develop, communicate and influence within complex and matrixed organizations; proactive communicator and team builder approach
  • Strong team player and builder, receptive to ideas from others; globally diverse
  • Proven project management skills, effective self starter and meets deadlines routinely
  • Excellent verbal, written & graphical communications skills; proficient in developing effective action orientated plans
  • Excellent financial and analytical skills; data driven and focused on fact based assessments leading to economic outcomes and other quantifiable deliverables with plans for achievement
  • Organized and able to manage multiple priorities effectively
  • Proven ability to take actions, manage risks intelligently, prioritize and implement effective solutions in a timely manner
  • Ideally a strong background in commercial and marketing industrial Business to Business roles with proven impact on growth
  • Seeking practical experiences with extrapolating strategies into practical business plans; new product development cycles and successful launch & commercialization activities
  • Coach and trainer mentality, able to build, lead and motivate teams directly and indirectly
199

Marketing Director Resume Examples & Samples

  • Leader of the NA Consumer and GDO businesses, oversees strategy, planning/forecasting, operations, sales execution for the GSD organization
  • Directly manages the NA Consumer GDO services sales resources supporting POS voice and chat sales queues
  • Develops and approves strategic sales plans and initiatives to attain maximum sales volume and develop maximum potential volume from all markets for the organization's services
  • Represents NA Consumer and GDO during regular business and ops reviews and all executive operational and readiness reviews
  • Track key operational metrics – Units, Revenue, Margin, SRU, SMU, GM%, Upsell attach rates, LOB mix, Price Band mix and performance vs. plan/CTB, Discounting rates
  • Oversee the continued development of the services sales coaches and the coaching playbook, NH training and services deep dives, PIP policy, SPIFs/Contests, Rewards/Recognitions
  • Directs the development of sales plans, strategies, objectives, policies, and procedures that conform to broad corporate objectives
  • Perform/contribute to analytics related to merchandising/promotion effectiveness
  • Defines the Revenue/Margin/SRU/SMU forecasts/plans for fiscal year, fiscal quarter, fiscal month and fiscal week. Also defines these plans at the LOB level. Provides monthly SRU/SMU quota for the Voice and Chat sales queues
  • Directs initiatives of critical importance to Dell/SDS/CSB. Breaks new ground; changes and shapes consumer services business
  • Analyzes long-term impact of new or anticipated strategies
  • Creatively and strategically delivers on key business objectives
  • Works in partnership with senior management to establish and achieve business goals. Uses negotiation and influence skills to manage key stakeholder relationships
  • Applies deep understanding of online/offline sales motions in order to develop strategies/tactics to increase revenues and enhance the customer experience
  • Identifies/recommends/develops future products/offers/campaign enhancements to drive Q/Q and Y/Y growth in the services business
  • Works with the Services PG team to develop new products and scope to deliver best in class/best in industry support experience to our customers at industry leading cost/price points
  • Develops and implements operational strategy within the context of Dell’s overall, long-term business strategy
  • Remains current on market trends and identifies opportunities to increase sales and exceed customer expectations
  • Leverage Dell Advantage, Dell Financial Services, and S&P to co-market and co-merchandise services offerings
  • Any combination equivalent to a Bachelor’s degree in Business, Marketing, Engineering or related field with a minimum of seven (7) years related experience
  • Minimum 5 years sales experience and exceptional knowledge of sales tactics and techniques
  • Ability to influence senior and executive leaders
  • Strong analytical abilities and experience with developing a business forecast
  • Strong written and oral and communication skills as well as presentation skills
200

Marketing Director Resume Examples & Samples

  • Experience leading sales and informational presentations
  • Proficient in Microsoft Office and Adobe Creative Cloud, Photoshop, Illustrator, In Design
  • Graphic design skills (e.g. flyers, brochures, videos); knowing MAC is a plus
  • Excels in social media/on-line marketing (e.g. Facebook, Twitter, Instagram)
  • Able to work independently and efficiently
201

Marketing Director Resume Examples & Samples

  • Responsible for planning, development and implementation of all of HBHC marketing and growth strategies
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products
  • Conduct economic and commercial surveys to identify potential markets for products and services
  • Using sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
  • Identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics and trends
  • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
  • Responsible for all development efforts into new, profitable differentiated markets and applications of the products
  • Direct responsibility for the optimization of sales volumes, prices, market share, and contribution margin for specifically designated application sectors
  • Bachelor’s Degree in Business, Engineering, or equivalent technical field
  • At least 10 years of relevant work experience
  • Global or multi-national exposure
  • Proven results of strategic marketing and developing new opportunities
  • Experience of developing and managing budgets
  • Proven sales development record
  • Master’s Degree in relevant field
  • Experience with Plastic Packaging or in the Health & Beauty Homecare industries
202

Marketing Director Resume Examples & Samples

  • Profile market & customer needs to provide insights into planning process, from multiple sources: SBU sales/marketing teams, primary and secondary market research, customer interviews, industry analysts, and mining of internal customer data
  • Strong leadership and relevant management experience
  • Develop GTM (go-to-market) plan to enable market adoption of the roadmap and work with all relevant teams to ensure execution. Target market prioritization, define sales motion, effective positioning and merchandising of product
  • Measure and analyze existing products for opportunities to innovate and improve
  • Manage solutions roadmap lifecycle: inventory existing capabilities, rationalize offers, validate position in light of competitive changes, measure performance of launched offers and develop required growth or exit strategies
203

Marketing Director Resume Examples & Samples

  • Plan, develop, and ensure implementation of multi-dimensional marketing efforts
  • Develop, plan and lead execution of marketing strategy using key findings that result in a profitable concept-selling format
  • Initiate financial analysis in support of new product launches, pricing reviews, strategic development, and cost saving initiatives
  • Cultivate relationships with vendors to ensure the strategic development of product portfolio
  • Develop and lead product positioning strategies and supporting tactics
  • Develop and lead sustainable, disciplined market research processes and practices, to include competitive research, market segmentation, customer research (primary and secondary), behavior modeling research and data base management
  • Develop marketing communication plan for the Industrial portfolio
  • Support internal associate communications of key marketing and business messaging
  • Gather and maintain competitive market analysis
  • Manage people, processes, budgets, performance management, compliance activities, and associate development as required by the job
  • Understand and demonstrates Essendant’s’ Core Values
  • Ability to leverage social media and web/broadcast systems
  • Ability to engage key supplier initiatives, investment an sponsored advertising
  • Capable of working under tight deadlines and managing multiple projects
  • Communicates effectively and persuasively to achieve business goals across all forms of communication, with all constituents
  • Ability to oversee the work on 15+ publications and meet all deadlines
  • Superior problem solving skills, particularly strong math skills
  • Ability to oversee event planning initiatives owned by Marketing team
  • Continuing education and professional development: participate in professional trade groups, stays current with business, industry and cultural trends and developments
  • Strong working knowledge of Microsoft Office, Adobe Acrobat, Adobe Suite, and other related Microsoft tools
  • Able to navigate through ERP system and strong analytical tool knowledge
  • Ability to lead Marketing team over multiple locations on the East Coast; traveling to Largo, FL facility and other locations throughout the US as warranted
  • Bachelor’s degree in Business required, MBA or other advanced degree preferred
  • 8 –10 years of marketing experience
  • Experience with both Business to Business and Business to Consumer Marketing
  • Experience with oversight of retail marketing
204

Marketing Director Resume Examples & Samples

  • Bachelor or master degree
  • Min. 10 year experience in related area in multinational companies, thereof 5 years in management positions
  • Speaks and written in proficient Chinese and English
  • Strong in leadership and communication
205

Marketing Director Resume Examples & Samples

  • Work closely with head of investment marketing and other stakeholders to define planning and investment narrative – how we talk about and message our planning and investment capabilities
  • In partnership with the product teams, develop and maintain the investment calendar tracking all products and planning related activities and corresponding marketing efforts. Manage and deliver against all key milestones
  • Becoming the champion of our planning process - become the SME, concept and deliver new tools and digital experiences to showcase our planning capabilities
  • Collaborate with internal and external content partners such as the Private Bank – to identify relevant investment for our financial advisors and clients
  • Creating marketing campaigns to promote new product launches and cross-platform initiatives
  • Manage end-to end process for investment and planning efforts – collateral, content or targeted campaigns
  • Partner with technology and digital on streamlining online client experience including public pages and secure site experience
  • Partner with internal communications teams on field engagement and preparedness efforts for new collateral or content
  • Coordinate required legal and compliance approvals of related project/campaign marketing and communications materials
  • Monitor campaign metrics and analyze outcomes of marketing efforts in order to share results, lessons learned and observations for future marketing efforts
  • Demonstrated success in developing collateral and implementing marketing programs
  • Ability to prioritize and quickly execute in fast-paced environment and drive consensus across multiple stakeholders
  • Collaborative working style and experience in working in cross-functional teams
  • Strong digital, publishing or related online experience
  • Superior communications skills, both verbal and writing and editing
  • Proven ability to manage complex projects and processes to deliver results with multiple deadlines and shifting priorities
  • Bachelor’s degree in relevant area, MBA a plus
  • 6-8 years of experience in Marketing and Financial Services industry
  • Series 7 and 24 licenses are preferred
206

Marketing Director Resume Examples & Samples

  • Work closely with Sr. Director to define and align the organization behind Quaker's long-term innovation vision, strategy and roadmap including brand architecture & guardrails, growth vectors, and destination portfolio
  • Lead team of 3 to significantly increase the value of our pipeline and develop a bold innovation calendar for 2019-2021 that can significantly step change the brand's growth trajectory (2-3x) and advance its leadership in nutrition
  • Oversee the front-end innovation process across the Quaker portfolio by working with innovation agencies and consumer insights to identify new consumer driven innovation platforms each with strategic business case, qualified product concepts, and multi-year runway for growth (prioritized ideas will be then developed in Stage Gate by Innovation Commercialization team)
  • Partner with insights to conduct deep immersion into our new nutrition-forward consumer design target and uncover unique insights as springboard for all our future innovation
  • Act as primary liaison with our Global Nutrition Group, ensuring alignment behind strategy and resourcing and partnering across pipeline priorities
  • Work with strategy team to conduct adjacency analysis to identify potential white spaces for further expansion and investment
  • Partner with insights and nutrition science to deepen our foresights and trend monitoring capabilities in order to stay on the forefront of the evolving nutrition trends and deepen our knowledge base
  • Partner with R&D / Supply chain to ensure close alignment between innovation agenda and long-term R&D / Supply chain priorities identifying critical technical unlocks and new capabilities needed to deliver growth
  • Partner with Innovation Commercialization Director to manage Quarterly Prioritization Review process for the organization
  • Work closely with Sr. Director to step change Quaker's innovation performance through experimentation, thought leadership, new capability building, and enhanced culture of creativity and breakthrough thinking
  • 8 years experience in marketing, innovation, strategy, consumer/customer promotions; experience with consumer packaged goods preferred
  • Demonstrated ability to define vision and strategy
  • Demonstrated ability to develop and cultivate relationships and lead cross-functional teams
  • Experience with senior executive level communication
  • Excellent multi-tasking and prioritization skills
  • Comfort operating in an autonomous and fast-moving environment
  • Ability to analyze consumer research, and syndicated data and trends, and translate data into compelling insights
  • Creative, big picture thinker and problem solver with a passion for nutrition and driving change
  • Must be willing and able to travel 10-15% of the time
207

Marketing Director Resume Examples & Samples

  • Project manage the annual global Sector Conference
  • Develop a sector marketing plan (from PR through to Direct Mail, Interactive, Events, collateral, DHL.com), including stakeholder alignment and execution
  • Build relationships with the divisional Marketing teams for the respective sector and leveraging what they do
  • Contribute / lead content generation for the respective sector (drafting, leading review rounds, and finishing Marketing deliverables): invite emails/ registration page, sector intranet/ iShare pages, dhl.com pages, solution profiles, articles for Delivered (customer magazine), media material
  • Digital / dhl.com ownership for the respective sector
  • Foster exchange of best practice across the marketing teams
  • Measure deliverables and processes, analyse the effectiveness and identify opportunities and improvements
  • Work with the agencies to deliver against approved plans
  • Interface with regions and countries to maximize leverage for the respective sector
  • Measure marketing deliverables and processes, analyze the effectiveness and identify opportunities for improvement
  • Functional project: Lead a functional / best practice xSector initiative – details TBD
  • 8-10 years’ experience in content generation preferably in a Marketing or Consulting context
  • 5-8 years’ experience in project/ event management
  • 5 years’ experience in the logistics desirable
  • Bachelor's degree (business or equivalent)
  • Post graduate degree (desirable)
  • Language(s): English (German desirable)
  • Project management skills/ experience
  • Writing and editing skills
  • Opinionated team worker; engaged
  • Attention to detail; continuous improvement spirit in search of excellence
  • Quick learner interested to understand logistics @ DHL
  • Strong reporting and analytical skills
  • Able to set benchmarking and measurement standards
  • Engaged and positive person
  • Excellent meeting facilitation, presentation and communication skills
  • Strong understanding of marketing tactics and planning processes
  • Demonstrate exceptional positive attitude, aptitude to adapt to change, and boundless creativity
  • Able to thrive in a collaborative, corporate environment with professional and positive attitude
  • Self-motivated team player with the ability to thrive in a fast-paced environment
  • Strong negotiation skills with understanding of the implications of decisions that are made
  • Understanding of creative marketing execution process
  • Critical thinking, strong organizational skills and accuracy
208

Marketing Director Resume Examples & Samples

  • Provide strategic leadership and professional development for a team focused on managing Allstate’s social presence, content strategy & creation, and digital marketing expertise
  • Define the holistic strategy and gain approvals to develop winning marketing programs that activate consumers within Allstate’s social footprint – including Facebook, Twitter, Instagram, and others, and encourage repeated visits to Allstate.com
  • Monitor evolving market conditions, consumer preferences, emerging technologies, social media metrics and relevant digital trends to enhance digital capabilities and identify implications for social programs, ensuring adherence to financial regulations and reinforcing Allstate’s position as an industry leader
  • Partner with e-business to understand social listening to gain marketing insights, identify and respond to customer issues, enhance performance of existing programs, provide a voice of the consumer, drive operational improvements and increase knowledge sharing with various internal partners
  • Guide the identification and pursuit of emerging digital technologies with the broader consumer marketing team that can enhance the experience for consumers and increase conversions of call to actions for digital marketing efforts
  • Cultivate and maintain relationships with bloggers and other social media influencers across multiple categories and interests
  • Develop and grow partnerships with creative agencies, social media thought leaders and media companies to help grow a relevant social footprint to scale. Cultivate and maintain relationships with bloggers and other social media influencers across multiple categories and interests
  • Lead development of a content strategy for Allstate that drives engagement and brand relevance with customers. Partner with consumer marketing, ebusiness and media to deploy
  • Serve as subject matter expert and social media evangelist to internal stakeholders, providing strategic social media expertise to integrate social media best practices within their consumer-facing processes and digital programs
  • Drive social engagement and integration strategy across online social communities, maximizing inherent differences while presenting an integrated, relevant experience for consumers
  • Provide strategic leadership and management of social Programs, budget, and resources across the consumer marketing social media portfolio
  • 12 to 15 years of marketing experience with a specific focus on digital experience within a corporate and/or agency environment; ideally over three years focused specifically on social media
  • Experience within the insurance and/or financial services industry is a plus. Social Media experience within a F500 company a plus
  • A clear passion for all things digital and understanding of digital and an avid user of the social media landscape (beyond Facebook and Twitter)
  • A proven track record of leveraging social across mainstream and emerging social technologies to achieve measurable business results
  • Knowledge and experience with non traditional marketing techniques including development of branded content
  • Consumer-centric predisposition and demonstrated ability to strategically use social media as a tool to establish and enhance meaningful relationships with consumers, deliver useful content and drive growth
  • Adept change agent with a healthy sense of urgency; passionate experimenter with proven experience in the innovate-iterate-improve cycle
  • Proven ability to manage a social media discipline within an organization, including managing team growth and development, agency/vendor sourcing and management, budget administration and planning
  • Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making
  • Proven expertise in communications and story-telling, with an ability to teach and champion the use of social media best practices within the organization
  • Ability to think strategically and execute tactically
  • Demonstrate a collaborative approach to achieving business results and working across internal teams
  • Ability to work within a fast paced environment with little direction
209

Marketing Director Resume Examples & Samples

  • Leading our digital wealth management (DWM) marketing efforts – crafting the go-to-market strategy with product and business partners and executing against the key deliverables outlined in the plan
  • Working closely with analytics and research partners on harnessing key consumer insights and guiding the segmentation strategy
  • Represent the marketing team at key DWM work stream meetings focused on roadmap development, product strategy, design and UX and technology implementation
  • Develop the full customer journey map for new DWM products and the communications touch-points required to service and engage these clients. Help guide the customer experience and build necessary marketing architecture to support the strategy
  • In partnership with digital, brand and marketing partners, deliver on all strategic and tactical marketing deliverables for digital wealth management products – brand guidelines, value proposition, content, collateral, client communications etc
  • Help define the role of thought leadership and editorial content as part of the DWM wealth management experience
  • Develop and implement marketing programs and compelling campaigns aligned with acquisition and deepening goals. Identify and leverage data-driven insights. Work with key marketing partners to define messaging and channel plan, test and learn agenda and measurement approach
  • Partner with internal communications teams to ensure awareness and preparedness for key initiatives and efforts
  • Partner closely with other wealth management LOBs at J.P Morgan Chase on all digital wealth management initiatives
  • 15+ years of experience in financial services marketing, ideally with retail wealth management firms of repute
  • Experience using a wide range of channels to drive client acquisition is preferred, including direct marketing and indirect / distribution marketing
  • Strong digital marketing expertise – including launching digital products, implementing large digital campaigns
  • Proven expertise in developing brand identity and value proposition, as well as messaging strategies based on research and insights
  • Experience in defining customer journeys and shaping client experience and client engagement programs
  • Strong writing and editorial skills
  • Strong interpersonal communications and presentation skills
  • People leader with strong manager skills – recognized for the ability to communicate a vision and inspire editorial teams
  • Entrepreneurial spirit. Can manage ambiguity and operate in matrixed organizations
  • Ability to collaborate and influence across lines of business at multiple levels. Build strong relationships
  • Maintains rigorous standards to manage all controls and compliance requirements
  • Series 7 and 24 (preferred, not mandatory)
210

Marketing Director Resume Examples & Samples

  • Build and lead an energetic and effective Marketing Team and the organization to meet the corporate business objectives
  • Lead the overall brand strategy, planning, marketing program development, implementation and evaluation for new and existing products and services across China and target segments
  • Oversee the functions of branding, advertising, public relations, consumer insights and market research and communications
  • Review local developed marketing program content and campaigns. Ensure go to market messages are consistent, relevant and effective
  • Execute the programs across multiple channels in meeting established ROI goal
  • Manage annual and monthly marketing budget updates
211

Marketing Director Resume Examples & Samples

  • Plan, evaluate and improve the efficiency of business processes and procedures to enhance quality and efficiency
  • Put in place the organizational structures and controls to ensure effective operation of the business
  • Represents Sailun Jinyu in the local market external relations in industry and governmental affairs
  • Build a high performance and capable organization
  • Hire, manage and develop employees to meet the organization’s expectations for productivity, quality, growth and profit
  • Consciously create a new workplace culture that is consistent with the overall organization’s goals and that emphasizes the identified mission, guiding principles, and values of the organization
  • 1) Collaboration
  • 2) Strategic Agility
  • 3) Customer Knowledge
  • 4) Entrepreneurship
  • 5) People development
  • 6) Change management
212

Marketing Director Resume Examples & Samples

  • Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives fall within designated budgets
  • Creates a winning team culture and work environment within area of influence
  • Is responsible for the overall direction, coordination, and evaluation of the Lebanon-based product program manager, marketing services manager, and price administrator and directly supervises one nonexempt employee
  • Plans and oversees advertising and promotion activities including but not limited to print, online, electronic media, social media and direct mail
  • Performs brand management functions throughout all product lines, promotional materials, marketing events and distributor’s activities
  • Evaluates and recommends distribution channel development programs and serves as liaison with outside marketing agencies on ongoing promotional campaigns
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market needs, competitive product, new product entrants and market conditions
  • Oversees development and production of product literature, promotional and collateral materials for future and existing products
  • Oversees the collection of customer feedback and input into decisions surrounding product enhancement, customer experience, pricing and programs
  • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
  • Maintains and consistently updates all sales collateral and PowerPoint presentations
  • Develops and recommends product positioning to produce the highest possible long-term market share
  • Supports the sales department with activities including but not limited to sales meetings, customer visits, presentations, schools, factory tours and others
  • Oversees development and maintenance of customer database and/or customer relationship system (CRM)
  • Manages the structure of the marketing group to ensure fulfillment by the top performing team that aligns with organizational objectives
  • Conducts marketing surveys on current and new product concepts, and provides feedback for future product development
  • Guides preparation of marketing activity reports and presents to executive management
  • Maintain highest ethical standards and follow the A. O. Smith Guiding Principles
  • Bachelors of Science in Marketing or related field required; MBA or Master’s degree in related field preferred
  • 10 or more years of demonstrated leadership/marketing team management experience. Ability to effectively manage a team of professionals is required
  • Prior marketing experience in a technical and/or related industry, such as HVAC/plumbing/mechanical or building products, in an equivalent role is also necessary
  • Knowledge of SAP, Microsoft Excel Spreadsheet software and Microsoft Word is needed
  • Strong managerial skills with detail-oriented research ability. Must work well in an energetic environment while striving to meet high goals
  • Ability to effectively communicate to a wide range of stakeholders, ranging from top management, to customers, to the general public
  • Must be proficient with Microsoft PowerPoint and presentation development
  • Experience with social media marketing a plus
213

Marketing Director Resume Examples & Samples

  • Assists Brand Director and Strategic Planning Sr. Manager in development of the Vectibix Brand Plan
  • Leads the development and execution of the Vectibix Oncology promotion plan
  • Leads the development and execution of Launch Plans for new indications
  • Leads the development and execution of the Direct to Patient campaign
  • Determines and optimizes the marketing mix by audience
  • Develops detailed and effective communication plans and messages
  • Develops and refines Customer segmentation and targeting
  • Oversight for Oncologist and nurse advisory boards
  • Oncologist and nurse opinion leader plans
  • Leads label changes and updates for all promotional materials
  • Point for National accounts, POA, and programs
  • Leads the development and execution of Semester meetings and training plan
  • Aligns with Sales leadership on Sales Representative directives, POA, training
  • Sets objectives for Field Insights team
  • Website and digital strategy development and execution
  • MAC management and prioritization
  • Trade show plan
  • Database report implementation
  • Staff management and development
  • Doctorate degree and 4 years of marketing experience
  • MBA in business or health sciences or additional education in biology, chemistry, life sciences
  • 10+ years of pharmaceutical industry experience with focus on marketing or sales including developing market strategies and executing tactics, and responsibility for revenues
  • 2+ years of experience and understanding of health care delivery systems with particular emphasis on payor, key customer and channel segments
  • 4+ years of experience with oncology population and health care delivery systems
  • Field management experience
  • Knowledge of oncology, especially metastatic colorectal cancer
  • Track record of increasing responsibility within marketing
214

Marketing Director Resume Examples & Samples

  • Bachelor’s degree with a minimum of 5 years in a B2B Marketing role leading a team of people
  • Proven experience with organic and paid search, online marketing and social media marketing
  • Branding experience across all marketing channels including design direction
  • Advanced knowledge of PowerPoint
  • Proven ability to “get it done” and make a contribution quickly; able to pivot based on changing priorities and business demands
215

Marketing Director Resume Examples & Samples

  • The Marketing Director will manage the relationship with the US NDB ventures for the marketing team and act in a senior advisory role to them
  • Understand the business of the venture, its launch or growth plans and its marketing and communications needs
  • Coordinate and manage the NDB communications resource
  • Develop plans for supporting each venture within the Marketing team’s model
  • Drive the development of the Marketing Playbook, including best practices and ideas on marketing strategy, customer acquisition, engagement, retention, social media, PR, brand, customer research and business analytics
  • Partner with the Marketing Operations team to evangelize the importance of building a robust Growth Platform into a venture at the earliest stage possible
  • Support the Operations team during the pitch, deployment and maintenance of the Platform to ensure that the venture has the support they need
  • Work closely with prioritized NDB portfolio companies on messaging strategy and production, content development for social media and other communications, brand development and customer research
  • Identify and scope marketing consulting projects with the ventures
  • Serve as a conduit of knowledge sharing between/among BBVA, the companies it acquires, the companies it invests in, and the businesses it incubates organically
  • Monitor and collect key metrics around each venture’s business including user acquisition costs, conversion rates, engagement rates, satisfaction and renewal rates
  • Partner with the venture management teams to craft a core positioning and marketing message for all products based on key features/functionality
  • During early phases of ventures’ life, manage development of creative materials including for app store submissions, website pages, product videos, and collateral materials
  • Provide competitive tracking and analysis including insight on value propositions, business models and features/functionality of competitors
  • Work with the Marketing Ops team to understand product usage and customer behavior and adapt messaging strategies and tactics as necessary. Develop a segment-based view of user base and educate internal and agency partners on customer insights
216

Marketing Director Resume Examples & Samples

  • Establish short and long-term global strategic plans and programs for marketing programs/services, resulting in optimal growth, sales and profits
  • Develop innovative strategies in response to customer needs and changes in market and business priorities
  • Align with Corporate Accounts team to drive customer-centric value propositions and programs aligned with an Enterprise Selling globally
  • Lead and drive global coordination for (1) identifying opportunities with global customers and (2) leveraging processes, tactics and innovation across regions
  • Lead and develop high performing team of Marketing associates, including ongoing performance feedback and coaching, setting objectives and development plans, training, annual performance appraisals to ensure associate development and the attainment of operating objectives
  • Participate in ongoing customer interactions that contribute to business insights and results, and train team on Voice of the Customer techniques and toolbox
  • Identify and capture customer problems and opportunities and leverage to develop and implement solutions
  • Develop multi-year new product development strategies for assigned market segments, and follow disciplined product launch to drive penetration and top line revenue
  • Develop and review multi-year and annual market segment Business Plans that leverage multiple sources of growth to achieve division and functional objectives
  • Lead development of product lifecycle planning for all critical product categories, including innovation, margin improvement and growth strategies
  • Bachelor’s degree with 15+ years professional sales & marketing experience; or
  • MBA with 8+ years of professional sales & marketing experience
  • 5+ years’ experience leading and coaching high performing teams
  • 5+ years’ experience working with cross-functional and global business units defining marketing vision and strategy
  • Proven track record of managing and developing direct reports
  • Strong business acumen, strategic planning capabilities, and well-developed leadership qualities
  • Business-to-business marketing experience
  • Ability to communicate effectively with all levels of the organization
217

Marketing Director Resume Examples & Samples

  • Develop campaigns for acquiring and retaining customers through data-driven and ROI-based user acquisition and retention strategies
  • Test, optimize and scale marketing channels across PPC and paid Facebook campaigns
  • Support global markets and oversee campaigns in US, Canada, Mexico, and Asia Pacific
  • 10+ years of marketing experience, B2B experience preferred
  • Knowledge of Marketo and Salesforce
  • Experience with paid marketing and demand gen strategies
  • Must have high level of interpersonal skills to communicate with team and to be able to interact with individuals at all levels of the organization
  • Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
218

Marketing Director Resume Examples & Samples

  • Bachelor’s Degree in business-related field such as Marketing, Finance, Economics, or Strategy
  • 5+ years of experience in marketing or advertising
  • Passion for marketing and consumer psychology
  • Willingness to travel >25% of the time
  • MBA Degree
  • Experience working within a large CPG company
  • Beer/alcohol beverage industry knowledge
  • Understanding of the selling process, retail environment, and distribution network
219

Marketing Director Resume Examples & Samples

  • 70%
  • 30%
  • Position experiences
  • 10+ years corporate brand marketing or advertising agency planner experience with good strategic thinking capabilities
  • Language Skills:
  • Certificate Required
  • Other Special requirement
  • Has passion in insight and marketing
  • Good communication/writing skill that can articulate the objectives, tasks and key ideas clearly
  • Proactive and Self-motivated
  • Able to work independently and able to work under pressure
  • Good logic thinking and creative
  • Good interpersonal skills to be able to work across all divisions
  • Social and digital experience
220

Regional Marketing Director Resume Examples & Samples

  • Lead the local marketing team to create commercially focused marketing plans for every country
  • Ensure the local marketing team successfully execute the activities in every country marketing plan
  • Manage the local marketing team to maximise the performance of marketing activity against agreed KPIs
  • Ensure the local marketing team maintains a watching brief over digital activity for their country, driven from the global digital team, as an integral part of every country marketing plan
  • Oversee the implementation of the marketing strategy by the local marketing team
  • Lead the day to day activities of the local marketing team, ensuring marketing objectives are achieved
221

Marketing Director Resume Examples & Samples

  • Develop strategies for new business development in key business lines of Brokerage, Property Management, Facilities Management, Project Management, and Capital Markets
  • Develop and implement annual marketing plan and budget for all marketing related activities
  • Prepare annual advertising budget
  • Develop annual calendar of events
  • Coordinate arrangements for all employee and client events (i.e. The State of Real Estate®, quarterly wrap up meetings, summer employee events, holiday party, etc.)
  • Work with brokers and property managers to prepare presentations and proposals to perspective clients on an as needed basis
  • Attend prospective client meetings, as requested, to discuss marketing services
  • Prepare case studies for major assignments as needed
  • Prepare maps, charts, graphs, and other materials as necessary in conjunction with the research department
  • Work with printing firms to coordinate production of materials
  • Coordinate and maximize local company sponsorships
  • Oversee local, civic, and charitable involvement of local office and associates
  • Identify opportunities to develop editorial content that positions Cushman & Wakefield as an industry leader; proactively promote content to media outlets
  • Communicate extensively with management and associates about marketing services, promotional campaigns, etc
  • Oversee and approve the design of all market collateral (e.g. research reports, property flyers, professional profiles, etc.) for brand compliance
  • Supervise production of quarterly snapshots and annual market report for Office, Industrial, Retail, and Capital Markets
  • Promote market snapshots and reports to local media
  • Supervise internal Marketing personnel
222

Marketing Director Resume Examples & Samples

  • Measure and report on all lead generation activities, and provide an analysis of the ROI associated with all Target SP Marketing activities
  • Manage the full process to run effective Trade Shows
  • Generate and distribute leads to the sales organization from all channels
  • Drive brand building activities at local and national level, focusing on target sector Trade Associations and Trade Shows - including traditional marketing, online opportunities, and segment-specific public relations, to deliver leads for the organization
  • Provide strategic direction for the company’s digital activities and develop and implement online marketing plans to drive customer engagement as well as increase sales from our online shop
  • Support the annual planning process for the Marketing function
  • Support internal communications efforts to drive colleague engagement and position the company properly to various stakeholders
  • Manage a small team of Marketing professionals to achieve department goals
  • Manage Self: Managing emotions to remain calm, focused and optimistic while dealing with a constant stream of demands
  • Coach and Develop: The encouragement of long term development of others to build capability
  • Work with Others: Building relationships and collaborating with others (e.g. customers, colleagues, partners & suppliers) to achieve our mission
  • Display Leadership: The ability to inspire others to achieve Target SP’s objectives and to hold them accountable for high standards of performance
223

Marketing Director Resume Examples & Samples

  • Directly lead a team of 10+ trade marketing professionals
  • Oversee the performance management and personal development of all trade marketing team members
  • Serve as a key contributor to overall trade marketing strategies
  • Ensure the effectiveness of the trade marketing team
  • Ensure trade marketing delivers against all performance benchmarks
  • Interact with key cross functional groups including sales, finance, card partner management, corporate marketing, category management, merchandising execution, displays/fixtures and promotional marketing and partner
  • Develop strategic marketing opportunities based on customer and partner interaction and understanding of the pre-paid category
  • Drive an effective promotional marketing process designed to maximize merchant and partner promotional activity and effectiveness
  • Own the development and implementation of all trade marketing and partner processes to ensure high team functionality
  • Build customer relationships through providing marketing expertise
  • Serve as the “voice” of trade marketing internally and externally
  • This person will also be responsible for other task and responsibilities as assigned
  • Proven track record in trade marketing, sales, customer management and team leadership
  • Preferably has led a large trade marketing function at CPG company
  • Strong people leadership and development skills
  • Able to create and articulate detailed and complex strategies
  • Strong process and analytical skills
  • Solid promotional marketing skills
  • Effective at working across functional groups and interacting with all levels of management
  • Proven track record of previous direct leadership
  • Bachelor's Degree- preference in Business Administration, Marketing, Communications
  • This position is eligible for the Employee Referral Bonus Program #LI-GL1
224

Marketing Director Resume Examples & Samples

  • Provide subject matter expertise to drive profitable revenue via direct reporting relationship with the Marketing & Communications leadership and other business leaders within the market
  • Develop and execute the market specific marketing, communications, and business development plan to support the market marketing and business objectives
  • Ensure global standards are applied, and brand positioning is supported for all Marcom activities within the market, including
225

Marketing Director Resume Examples & Samples

  • 8+ years marketing experience, ideally in a general marketing position that was responsible for growing the business and included responsibilities for product marketing, marketing communications, customer acquisition, customer engagement and retention
  • Must have worked with consumer brands; financial services experience is a bonus but not required
  • Must have experience in marketing technology start-ups
  • Must be creative, flexible, highly organized, and comfortable in a rapidly evolving environment
  • Familiar with range of qualitative and quantitative research and analytical tools and techniques
  • Hands-on operator who has a strong execution orientation, but who can understand and develop higher order strategies
  • Direct experience in launching global marketing campaigns is important, as most NDB ventures will eventually be operating in multiple countries
  • Experience with marketing mobile apps designed for Android and iOS devices
  • Team player who has a persistent commitment to collaborate across teams
  • Quick learner who has the ability to solve problems independently
  • Ability to work with minimal guidance and a minimal team, to manage external teams, and to collaborate and coordinate with internal stakeholders
  • Demonstrated understanding of mobile advertising campaigns, social media based marketing, and tools for promoting viral growth
  • Superior audience-centricity, relentless advocate for users across the organization
  • Fluency in Spanish is a plus
226

Regional Marketing Director Resume Examples & Samples

  • Develop, implement, execute and monitor annual marketing plan(s) for region
  • Develop partnerships and collaborate with local and/or regional business partners in development and execution of marketing strategies, i.e. EGM’s, Call Center, Revenue Management, Business Development, Ecommerce, etc
  • Conduct weekly review and analysis of marketing plan(s) execution and budget variance versus plan, with reporting of variances and recommended course corrections to VP Operations and/or Executive GM’s
  • Ensure that regional and local marketing strategies and programs align with broader WVRNA marketing strategy
  • Oversee and ensure development and maintenance of calendar(s) depicting local marketing events and sponsorships, and submit/review with VP Operations and/or Executive GM’s
  • Oversee and ensure set-up and maintenance of correct source coding and tracking mechanisms, and monitor success of campaigns, both online and in the call center with reporting of campaign results to VP Operations and/or Executive GM’s
  • Oversee and/or coordinate (as required), ResortQuest/WVRNA marketing presence at local events and sponsorships
  • Provide support and expertise for events and marketing programs that promote the business, location, region and/or the industry
  • Ensure development and maintenance of relationships and reputation with local Chamber, TDC's and CVB's. Pursue and/or support pursuit of potential sponsorship of local key events. Ensure local attendance at sponsorship events, activities and TDC and CVB board meetings
  • Review, edit and/or develop basic advertising drafts (including e-mail campaigns, collateral, print media, landing pages, etc.)
  • Manage the design and placement of product advertising across a variety of media in the region and/or at the local level
  • Oversee public relations and press release opportunities
  • Oversee development and/or edit and finalization of owner and homeowner communications, including newsletters, websites and related materials
  • Attract, develop and retain exceptional marketing talent (associates), providing ongoing leadership for team members
  • BS or BA degree in Marketing, Business, Communications, P/R or related discipline, or equivalent education and experience
  • Minimum 5 years of marketing experience in consumer advertising and promotion planning and implementation, preferably with an advertising agency or leisure travel, entertainment industry
  • Minimum 7 - 10 years marketing experience, including experience in the leisure travel industry, along with minimum of 3 years in marketing leadership role
  • Working knowledge of MS Office required, including presentation and graphics skills. Must have excellent written and oral communication skills and excellent presentation skills
227

Marketing Director Resume Examples & Samples

  • Develop a sophisticated and detailed understanding of Teradata Product Quality Solution and be able to critically evaluate and compare competitive offerings
  • Evangelize the details and differentiation of the Teradata Product Quality Solution to customers, prospects, press, analysts and other influencers
  • Keep abreast of enhancements to competitor technology and of relevant developments in the wider IoT, product quality & maintenance applications and solution landscape; understand their implications for Teradata
  • Drive market awareness for Teradata Product Quality Solution by developing compelling marketing collateral and thought-leadership materials; and track key market awareness metrics to ensure share of voice for Teradata in wider solution space
  • Work with the corporate marketing organization to drive content & messaging plans for key external events and participate as a direct presenter when required
  • Collaborate with demand generation organization to drive market demand and awareness through strategic marketing planning, and development of creative & other assets
  • Empower the global field organization with relevant sales tools and training materials and support development of sales training programs and internal communications to ensure that the field organization understands how to sell and position Teradata Solution
  • Work with the corporate R&D and solutions management organizations to understand and influence future roadmap direction and ensure that market and competitive requirements are included in the planning process
  • Work with customers and document success of Teradata Analytic Solution
  • Own and improve website and social media presence to drive market awareness and sales conversions
  • Manage win/loss assessment and analysis
  • Develop effective collateral to support solution, such as sales presentations, white papers, proposal modules, data sheets, animations, web pages, press releases, …
  • Develop an understanding of customers, their needs, and how to convey the benefits of your product to them
  • Develop strong relationships with cross functional teams including product management, engineering, sales, industry marketing, and customers
  • Participate in internal cross-functional release planning meetings, representing the marketing function and your goals for the Solution
  • Bachelor's degree in marketing or computer science
  • 10+ years of work experience in solutions marketing or consulting services marketing
  • Experience working with a cross-functional team of diverse marketing resources (local and virtual) from inside sales, solutions marketing to demand generation resources
  • Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and manage time effectively
  • Effective written and verbal communication and dynamic presentation skills
  • “Get stuff done” attitude to produce compelling marketing and solution content
  • Preference: Experience in IoT and manufacturing applications & solutions space
228

Marketing Director Resume Examples & Samples

  • Develop a sophisticated and detailed understanding of Teradata Customer Journey Solution and be able to critically evaluate and compare competitive offerings
  • Evangelize the details and differentiation of the Teradata Customer journey Solution to customers, prospects, press, analysts and other influencers
  • Keep abreast of enhancements to competitor technology and of relevant developments in the wider Customer Management Applications and solution landscape; understand their implications for Teradata
  • Drive market awareness for Teradata Customer Journey Solution by developing compelling marketing collateral and thought-leadership materials; and track key market awareness metrics to ensure share of voice for Teradata in wider solution space
  • Empower the global field organization with relevant sales tools and training materials and support development of sales training programs and internal communications to ensure that the field organization understands how to sell and position Teradata Customer Journey Solution
  • Work with customers and document success of Teradata Customer Journey Analytic Solutions
  • Preference: Experience with customer management solutions, applications
229

Marketing Director Resume Examples & Samples

  • Bachelor's degree or advanced degree in marketing/fundraising strategy, digital commerce or digital engagement-related field
  • 12+ years of experience in integrated marketing and communication field, with an emphasis on digital fundraising or e-commerce
  • Up to 20% travel within the U.S
  • Demonstrate a learning orientation, be curious and lead with compassion
  • High level of strategic focus and perspective and tactical ability to deliver
  • In-depth knowledge of electronic communication strategies, tools, and vehicles
  • Proven ability to develop and implement change and marketing/communication strategy for an organization
  • Ability to navigate, orchestrate, and work through complex issues with a strategic, tactical, and fresh perspective
  • Proven leadership and ability to influence and work with multi-disciplined teams
  • Exceptional written communication skills, including persuasive and creative
230

Marketing Director Resume Examples & Samples

  • Develop the service value proposition for the business unit by collaborating with Market Insights to conduct market analysis through regular customer and partner surveys; work directly with product portfolio management to identify new service offerings
  • Create a roadmap of services marketing programs targeting sales, customers and partners, and coordinate planning and execution across teams to deploy service messaging to differentiate products and drive the customer appreciation score
  • Enhance and drive utilization of corporate tools (Website, Apps, FAQs,) to increase the accessibility of product technical information to customers, distribution partners and global commercial sales teams
  • Consolidate the technical knowledge database and integrate the application output (technical notes, application bulletins, etc.) into the technical support and clinical applications inventory
  • Develop regular customer success stories using a series of creative formats including video, infographics, and blogs
  • Collaborate on corporate marketing efforts to represent key services messages and content
  • Actively engage in breakthrough projects to enhance service product offerings and represent the voice of the customer relative to service enhancement requirements
  • Assist Sr. Director Service Solutions in providing thought leadership to the organization around customer experience strategies
  • At least 7-10 years progressive business experience in medical device and/or service marketing
  • At least 3-5 years’ experience developing service marketing programs, preferably as it relates to medical devices
  • Senior brand responsibility, people management experience, product launch, experience in working with global teams and a strong understanding of product development
  • Experience working with customers and translating customer needs into requirements
  • Development and execution of successful business plans, along with a demonstrated track record of business results, a sense of urgency and big picture orientation with attention to detail
  • Prior experience with medical imaging equipment and/or medical imaging software (particularly X-ray) is strongly preferred
  • Prior mammography experience is also preferred (clinical or industry)
231

Marketing Director Resume Examples & Samples

  • Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines
  • Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs
  • Partners with marketing colleagues to shape customer requirements for related products
  • Serves as leader of physician product planning advisory board for assigned product(s)/product lines
  • Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages
  • Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products
  • Conducts product overviews for physician and sales reps
  • Presents product and marketing plans to internal management
  • Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
  • Builds strong relationships with global teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools
  • Works with market research to collect all limited market release survey data and shares results regularly with management
  • Builds strong relationships with leading KOL’s around the world
  • Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments
  • Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
  • A Bachelor’s degree in Engineering, Business Administration, Marketing or equivalent education experience
  • Ten or more years of progressively responsible business experience in a class III medical device company or equivalent
  • At least two years of Heart Failure disease state experience which includes product management and/or market development experience and/or a commercially focused role centered on driving revenue and collaborating closely with sales management, highly preferred
  • Six or more years of demonstrated experience at a managerial level
  • Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business
  • Substantive knowledge of multiple therapy areas related to SJM therapies, health care delivery, hospital information systems and managed care/reimbursement markets and the factors that drive them
  • A good understanding of product and market management, physician, and patient marketing experience
  • Demonstrated ability to effectively prioritize development projects using customer input
  • Requires the ability to track financial metrics and make appropriate adjustments to successfully achieve revenue/unit goals
  • Documented record of delivering marketing information which adds value to management’s decision making process
  • Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team and communicate with multiple levels of the organization
  • Ability to effectively work in a cross-functional team achieving results through influence, contributing strategic insight and incorporating feedback from the field selling organizations
  • Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer solutions are essential
  • An advanced credential, such as an MBA in a relevant discipline/concentration
  • Professional marketing certification or designation
  • US Class III medical device marketing experience
  • Experience working in a broader enterprise/cross-division business unit model
  • Ability to work in a highly matrixed and geographically diverse business environment
232

Marketing Director Resume Examples & Samples

  • Establishes annual marketing plans for brand/product(s) and executes with product innovations
  • Provides forecasts for product lines and updates throughout the year
  • Utilizes market research to properly plan product activities
  • Responsible for annual financial forecasts within product line
  • Coordinates promotional activities with sales management
  • Provides sales training for managed products and updates as needed
  • Assesses continually competitive landscape and responds accordingly
233

Marketing Director Resume Examples & Samples

  • Minimum: BA/BS or equivalent in technical discipline (engineering, physics or chemistry)
  • Preferred to also have an MBA or Marketing degree
  • 10+ years of applicable experience in semiconductor equipment industry
  • 2+ years of applicable experience in technical marketing
  • Excellent oral and written communication skills in English
  • Cross-cultural collaboration skills
  • Good knowledge in MS Office
234

Marketing Director Resume Examples & Samples

  • Extensive Marketing experience: track record of devising and executing innovative marketing campaigns which impact contribution
  • Commercial Marketer who is passionate about delivering to the end consumer. Can demonstrate delivery of results within a market whilst it is going through significant change & transformation
  • Experienced people manager: proven ability to lead, motivate and inspire high performance within a high paced environment
  • Proactive coach and mentor: demonstrates background in developing team’s collective, and individual, skills
  • Excellent knowledge of home entertainment market, related sectors or Media Agencies. Constantly updates personal knowledge
  • Persuasive communicator: proven ability to work across functions, manage key stakeholders and influence at all levels of the business
  • Creative, strong problem solving & decision making skills. Able to work to tight deadlines
235

Marketing Director Resume Examples & Samples

  • Lead a team of 8 marketers to develop and execute strategic and tactical DTC/MCM plans for all Oncology brands marketed in the US
  • Be responsible for recruitment, coaching and development of direct reports to ensure a strong marketing talent in the OBU
  • Lead TV and digital video strategy for Neulasta along with an integrated non-TV DTC campaign to drive effective patient education
  • Provide leadership to marketers responsible for managing various DTC campaigns on six additional Oncology brands
  • Identify innovation and optimization opportunities for the DTC TV and non-TV campaigns campaigns to establish Amgen as the industry leader in Oncology patient marketing
  • Lead the Oncology HCP MCM team to develop strategically aligned plans and tactics and drive effective execution of brand communications
  • Partner with brand leadership teams to align DTC/MCM campaigns to strategic imperatives
  • Partner with cross-functional teams including CCOE, BAI and analytics to identify and introduce industry leading DTC/MCM approaches into the OBU
  • Lead the OBU agency strategy for ensuring identification and management of best-in-class DTC/MCM agency partners
  • Drive innovation in multichannel strategy including initiatives like integrated marketing, predictive analytics and best-in-class digital, web and social platforms
  • Monitor DTC and MCM industry trends to identify and capture best practices into the OBU
  • Be responsible for delivering on revenue and ROI objectives on the DTC/MCM investment
  • Master’s degree and 7 years of Marketing experience
  • Bachelor’s degree and 9 years of Marketing experience
  • MBA 8+ years of pharmaceutical marketing/advertising, experience in healthcare space with knowledge of consumer, TV, digital and HCP marketing
  • Proven track record for identifying, managing and developing talent; management of skills development and career aspirations of direct team members
  • Experience developing, managing and measuring DTC, digital or HCP campaigns along with strong agency management background
  • Proven strategic thinking skills along with a track record of leading execution under tight timelines
  • Demonstrated leadership skills in leading and influencing cross-functional teams and communication with senior leadership
  • Successful management of large budgets
  • Excellent written, oral and interpersonal communication skills
  • Oncology and sales experience is a plus
236

Regional Marketing Director Resume Examples & Samples

  • Must have three (3) or more years' successful business development and management experience
  • Must have postacute experience in admissions, marketing, or sales for long-term care
  • Experience in health care preferred
  • Must be able to plan, develop, organize, implement, and evaluate business development programs
  • Must develop and implement census development plans
  • Must be able to concentrate and use reasoning skills and good judgment
237

Regional Marketing Director Resume Examples & Samples

  • Develop annual marketing plans to increase new customer visits and existing customer frequency
  • Gain alignment with Operations and Franchise leaders for ongoing refinement of marketing strategies
  • Guide local sports sponsorship and other partnership activity
  • Leverage market specific sales/order data, historic marketing initiatives performance and customer analytics to optimize market-level programs and grow overall brand performance
  • Provide training for market-wide and store level leadership around marketing execution
  • Manage and direct local market agencies; collaborate with them for development of marketing tactics and various media plans; partner with Operations, co-op and Marketing leadership to complete twice yearly agency evaluations
  • Create programs that grow loyalty program membership at the market and store level
  • Provide comprehensive marketing analysis and tactical recommendations to opportunity markets
  • Collaborate with franchise business partners to drive new store sales through consultation and recommendation of effective strategies
  • Analyze sales results of key promotional efforts to provide conclusions and recommendations
  • Gain and share in-depth market and competitive knowledge for assigned markets to include: competitors marketing strategies; emerging threats; market pricing; store level marketing needs and market level opportunities
  • Form Co-Ops, manage budget and establish appropriate management processes and procedures
  • Ability to perform root cause analysis of market-level issues and recommend strategies to address
  • Competitive and sales analysis
  • In-depth knowledge of and ability to be conversant in, all marketing elements mix; advertising (broadcast, print, digital), media (broadcast & digital), PR, special events, charitable partnerships and social media
  • Compelling presentation skills for small and large groups
  • B.A. degree in Marketing/Advertising/Business or related field required
  • Minimum 7 years marketing experience required with a significant percentage in the restaurant or retail industries preferred, specifically
238

International Marketing Director Resume Examples & Samples

  • Minimum requirement of 12+ years progressive experience in a Business Development, International Business, and international marketing related experience in a service oriented, cross cultural environment
  • Proven experience recruiting international students to attend academic and/or English language programs in a US setting, private sector Higher Education; Experience developing networks with international educational institutions, agency services and ESL programs
  • Experience developing a high-level marketing plan and seeing it through to completion
  • Demonstrated experience managing a budget and goal attainment
  • Demonstrated leadership experience, including leveraging the capabilities of a wide range of people and ability to inspire others to high levels of performance
  • Results-oriented leader focused on strategic goal attainment
  • Strong interpersonal skills; effective team and partnering skills; and an entrepreneurial mindset
  • Ability to quickly develop and manage both internal and external relationships across cultural and geographical boundaries; the ability to use a collaborative model to leverage resources effectively
  • Demonstrated ability to successfully manage and lead a geographically dispersed and culturally diverse remote team
  • Qualified candidate should be comfortable working with all levels of management and have the ability to influence decision makers at all levels of the organization; excellent interpersonal skills that establish and maintain credibility and relationships with speed
  • Possesses a high degree of personal integrity and strong work ethic
  • Fluency and strong verbal and written communication skills in English; advanced interpersonal and communication skills, including the ability to develop and deliver presentations to senior management and top level executives
  • Exceptional problem solving and negotiating skills
  • Demonstrated ability to effectively market to different countries and/or cultures
  • Self-starter. Ability to initiate and lead projects
  • Works effectively with diverse groups
  • Willingness to travel internationally 40% of the time
239

Regional Marketing Director Resume Examples & Samples

  • Specific knowledge of programs and services provided by the YMCA of San Diego County Community Support Services
  • Proven ability to collaborate with regional program experts and the THQ Marketing Team
  • Proven ability to use a variety of media platforms to appropriately communicate the association's message
  • Create region’s annual regional marketing plan that supports Team Headquarter's Strategic Vision to double the Y’s impact. Ensures that all branches in the region support the regional Marketing plan
  • Proactively meet with the Association Director of Marketing, Senior Management Team, Department Heads and Program Directors to create the region’s Marketing Calendar
  • Serve as communication link between marketing and executive leadership in the region. Provide proactive and consistent communication to regional staff team and region’s executive leadership
  • Proactively generate, maintain and evaluate marketing budget
240

Marketing Director Resume Examples & Samples

  • Jointly acquire new multi-product relationships
  • Deepen Credit Card relationships by adding Retail and other lines of business
  • Deepen Retail and other line of business relationships by adding Credit Card
  • Upgrade existing multi-product customers to higher value relationships (e.g. Chase Private Client)
  • 10+ years of marketing experience, with relationship management experience a plus
  • Experience in developing large scale marketing strategies with multiple components
  • Ability to manage multiple initiatives simultaneously
  • Strong leadership and presentation skills
  • Strong interpersonal, team management, project management, multi-tasking
  • Good verbal and written communication capabilities
  • Bachelor's Degree required, MBA preferred
241

Marketing Director Resume Examples & Samples

  • Extensive experience in similar Senior Marketing Development positions within a large, international retailer/FMCG (B&T preferred)
  • Strong expertise in NPD and launchs to markets
  • Experience in collating and analysing information across various forms of data
  • International experience and exposure to varied client base
  • Entrepreneurial work ethic
  • Ability to self-manage workload and multi-task to tight deadlines
  • Ability to identify and incorporate new trends in fashion and consumers goods into projects
  • Impeccable eye for detail
  • Innovates
  • Show Curiosity: looks for new trends in the cosmetic and wider consumers good markets
  • Images creative solutions: able to generate out of the box ideas
  • Promotes team creativity: inspire and motivate others, enhance others creative initiatives
  • Takes initiative: analyse huge amount of complex and sensitive data/information under pressure, manage change
  • Improve performance: adapt to change, strive to improve quality and delivery, excellent plan and organization skill
  • Manages complexity
  • Reason for multiple perspective: understand stakeholders vision, identify new business opportunities
  • Makes decisions: simplify and clarify complex process, negotiate and influence
242

Marketing Director Resume Examples & Samples

  • Develop and deliver strategies to improve the experience for business card customers across all critical touchpoints - servicing, lending ops, fraud, disputes, etc
  • Enable key business priorities/strategies as a subject matter expert on the Ink customer experience, including projects originating outside of the Customer Experience team and outside of the Ink business that impact small business card customers
  • Ensure resolution of unique/new customer issues and where necessary, establish new compliant and effective systemic solutions
  • Strategic thinker with the ability to concurrently delve deeply into details
  • Strong ability to reprioritize and pivot quickly
  • Proven track record of turning customer insights into action
  • Superior oral communication, written communication, and presentation skills
  • Outstanding cross-functional leadership, partnership and influencing skills
  • Demonstrated ability to attract, retain and develop a high performing team
  • Strong working knowledge of credit card P&L
  • Foundational controls orientation
  • 10+ years relevant marketing experience. Client servicing experience required, credit card specific experience preferred
  • Bachelor's degree required, MBA preferred
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Marketing Director Resume Examples & Samples

  • Substantive knowledge of multiple therapy areas related to Abbott therapies, health care delivery, hospital information systems and managed care/reimbursement markets and the factors that drive them
  • An advanced credential, such as an MBA in a relevant discipline/concentration -Professional marketing certification or designation
  • Experience working in a broader enterprise/cross-division business unit model -Ability to work in a highly matrixed and geographically diverse business environment
244

Marketing Director Resume Examples & Samples

  • Responsible to define and develop all major marketing strategies, plans and implementation for banking products. Develop all marketing strategies: Market and consumer analysis, communication target definition, communication concepts and campaigns development (positioning and tactical campaigns) across all communication and experience touch points (ATL/BTL/Digital). All this with support from internal marketing teams, global teams and agencies
  • Develop core brands positioning, brand values, define branding executional properties and implementation across the all client, employees, and key internal and external stake holders touch points
  • Responsible to align with business units, strategic business priorities, investment, implementation calendars, integration with rest of Citbanamex Ecosystem. Responsible to develop ROI analysis and evaluation of core strategies based on business results
  • Define alongside with Marketing support areas, Market research plans, Media strategy and plans, co-marketing campaigns, Sponsorships maximization strategy and plans for promotions, and digital marketing strategy. Product/ Segment Budget control and management
  • Internal and external lead with Agencies, consultants, other marketing areas, business units, Global teams, and Consumer marketing team capabilities development
  • Reports directly to Citibanamex CMO
  • At least 15 years of proven consumer marketing and brand strategy experience gained within top multinational/global organizations
  • A self-aware, self-confident individual who has well developed listening skills
  • High team work skills across multifunctional teams and partners
  • Strong leadership skills with a proven track record in managing teams and making a positive impact on the organization
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Marketing Director Resume Examples & Samples

  • Minimum of 6-10 years of relevant brand strategy, marketing and digital experience
  • A proven track record of developing and implementing marketing campaigns that drive revenue and conversion
  • Experience in developing and implementing strategic and tactical marketing plans
  • Experience creating and managing brands with solid understanding of branding principals (note, specific brand repositioning experience a plus)
  • A highly entrepreneurial, self-motivated, results-oriented individual
  • A mature professional with excellent judgment and intuitive interpersonal skills
  • Understanding of needs of premier and emerging luxury brands
  • Experience, knowledge and understanding of the broader Boston real estate market and its various submarkets
  • Strong results-driven project management skills and an ability to manage multiple priorities and meet overlapping deadlines
  • Experience managing or working with marketing and public relations agencies
  • Excellent understanding of creative process and design execution
  • Experience in building/utilizing digital tools including mobile websites, social media and search engine optimization and website management and development
  • Strong sense of integrity and ethics. Values entrepreneurialism. Demonstrates strong intellectual curiosity; always seeking new approaches and challenging the organization to new levels of success
246

Marketing Director Resume Examples & Samples

  • Work with focus area leaders to collaboratively develop plans that deliver specific outcomes to drive our strategic plan, particularly annual integrated marketing plans that are consistently implemented, including marketing and communications tools, systems, and materials that are consistently developed and delivered on-time and within budget across all markets. This includes close collaboration across marketing teams to develop and produce all necessary materials, and manage effective relationships for consistent implementation at all levels of the organization. Integrated marketing plans also include Society practice across proactive/promotional activities and leading consistent implementation of those activities (including budgeting), ensuring collaboration with other leadership around paid and non-paid plan developers (e.g.. online team, etc.). This work will require evaluation of individual market operational plans to identify and establish Society practices around an integrated marketing plan, and continuous improvement of plans over future years based on results and learning
  • Provide marketing strategy leadership ensuring that Society objectives are met, while working to successfully achieve joint outcomes and coordination across the Society as needed
  • Responsible for evaluating metrics reporting and other analysis of marketing efforts in the assigned focus area, to ensure continuous improvement and increasing impact of the work. Also includes collaborative planning across focus area constituent journeys, and how marketing work informs, and is informed by the development and continuous improvement of our constituent experience through systems, tools, etc
  • Volunteer Engagement
  • We increase the number of Society volunteers, recognizing and recruiting talent (Managing Relationships, Being Open and Receptive)
  • We engage volunteers, effectively communicating and facilitating meaningful opportunities across all functions. (Communication)
  • We partner with volunteers to accomplish our work. (Getting Work Done through Others, Getting Organized, Managing Work Processes, and Overcoming Obstacles)
  • We cultivate volunteers, seeking and providing feedback and sharing opportunities for reciprocal growth and learning. We recognize the contributions of all volunteers. (Communication, Inspiring Others, People Management, Learning, Being Open and Receptive)
  • 6+ years of demonstrated marketing leadership in the development of organization-wide strategy, plans and consistent implementation
  • Must be experienced in organizational brand management, leadership of cross-functional organization-wide teams, including exceptional and detailed analytical, project management, and both written and oral communications skills across multiple channels
  • Must be proactive and highly collaborative in identifying and evaluating additional opportunities to further the Society's mission within an assigned focus area, ensuring continuous improvement and increased effectiveness and impact
  • Must be excellent communicator, particularly with Society staff and volunteers, to establish essential relationships nationwide for effective planning and implementation, as well as analysis of results and refinements in future plans
  • Demonstrated ability to manage multiple priorities within a complex and real-time environment
247

Marketing Director Resume Examples & Samples

  • Assist in the development of annual regional sales planning
  • 7-10 years of business experience
  • 5+ years of experience in the health care industry
  • Business acumen and solid understanding of sales process
  • 3+ years of project management skills
  • Strong history of quickly building relationships, gaining credibility and partnering with business leaders
  • Excellent listening and communication skills, both verbal and written
  • Strong analytical, problem solving, and critical thinking skills
  • Able to achieve results in a complex, matrixed environment through influencing and leadership
  • Ability to organize, manage, and control multiple projects concurrently and prioritize demands
  • Ability to synthesize information from multiple sources
  • Prior or current experience working for UnitedHealth Group
  • Self – Directed
  • Problem-Solving Skills
  • Flexibility/Multi-Task Skills
  • Process/Project Management Skills
  • Well-Organized
  • High Energy
  • A track record of achievement
248

Marketing Director Resume Examples & Samples

  • Manage a high performance team that takes ownership for delivering short- and long-term financial performance commitments
  • Refine the Strategic Plan for the Partner Channel business to clearly define the business roadmap, break through strategies, product portfolio priorities, channel strategy and channel management activities and competitive landscape
  • Maintain or achieve a leading position in each vertical and geographical market with an appropriate product, pricing and channel strategy
  • Ensure cross functional coordination between sales, project operations and manufacturing for business to achieve monthly, quarterly and annual revenue commitments
  • Develop new and enhance existing relationships with end users, building/property owners, and specifying engineers
  • Provide leadership and support to secure key projects
  • Provide active leadership necessary to drive critical programs/projects to successful completion
  • Champion Customer Experience improvement projects; actively map the customer journey and drive continuous improvement to improve customer satisfaction, loyalty and simplify doing business with Honeywell
  • Initiate/oversee operational productivity, continuous improvement and the application of productivity tools (HOS, Six Sigma, CP/S, etc.) throughout the factory and business teams
  • Manage Honeywell’s portfolio of product/system brands to appropriately position the offerings to the market and in compliance with Honeywell’s long term brand strategy
  • Support 30-40% travel
  • BA/BS in Business Administration or Engineering Field
  • 10+ years of business leadership experience including P&L exposure and accountability
  • 5+ years experience leading projects based business
  • 5+ years experience establishing annual operating plans
  • Impeccable integrity
  • Embrace the philosophy of taking 100% responsibility for delivering results
  • Strategy and execution skills with 10+ year's proven ability to operate strategically, tactically, and operationally
  • Superior presentation and communication skills. Able to effectively speak to large, diverse audiences and small, focused audiences
  • Able to develop and deliver a business recommendation to senior leadership and effectively address questions, concerns and challenges to the recommendation
  • Strong leadership skills with a proven ability to work with diverse customers, sales through direct and affiliate channels, and a consistent track record for meeting and exceeding objectives
  • Understands basic revenue models, P/L, and sales pipeline projections and makes decisions accordingly; Basic understanding of manufacturing operations and cost-of-goods assessments
  • High degree of business acumen with orientation toward process/systems, speed, cost, quality and creating customer value and results
  • Strong influencing and negotiating skills, ability to motivate and foster culture of high performance, cross-functional teams
  • Demonstrated ability to operate effectively and build relationships across functional areas at all levels in the organization
  • Proven ability to maintain positive employee relations and maximum productivity by fostering open communication throughout the organization
  • MBA strongly preferred or equivalent combination of education and experience
249

Marketing Director Resume Examples & Samples

  • Be a strategic thinker, able to develop and communicate a compelling vision and direction for P&C business
  • Be an analytical thinker who can solve big strategic problems
  • Foster and drive digital thinking as the foundation for overall marketing strategy in order to deliver optimized customer experiences
  • Create an environment that focuses on professional growth and collaboration
  • Lead team in developing strategic annual marketing plans with emphasis on integrated digital strategies spanning social, mobile, email, webinar and SEO/SEM
  • Oversee advertising, event marketing and PR strategy and execution
  • Drive the paid social strategy, working with SEO Manager to define key objectives/KPIs
  • Create and evolve messaging platform to be leveraged across all marketing campaigns both nationally and regionally
  • Develop content marketing plan to engage and nurture leads through multiple touch points Content will include eBooks, blogs, videos, infographics and email
  • Incorporate testing initiatives as part of tactical execution
  • Work with SMEs and external partners to obtain customer insights that will inform marketing strategy, as well as to gain strong knowledge of competitive landscape
  • Collaborate with analytics team to ensure proper implementation and maintenance of digital properties for accurate campaign tracking, reporting and optimization
  • Align with sales organization to foster collaborative relationships and to deliver strong business results
  • Engage digital team to deliver innovative and optimized customer experiences across social, search, CRM, email and mobile channels to drive new business as well as engage, retain and up-sell current customers
  • Collaborate with in-house creative team and manage external agencies to define, develop and implement marketing programs and materials
  • Maintain annual marketing budget
  • 7+ years of marketing experience with strong emphasis on digital optimization
  • Undergraduate degree required. MBA degree preferred
  • A demonstrable understanding of marketing best practice and a proven track record of driving lead generation through marketing campaign
  • A solid understanding of all facets of marketing including analytics, SEO/SEM, marketing automation, mobile, social, and digital best practices
  • A desire and ability to roll up their sleeves and work alongside those they will manage and collaborate with. He/she will be a self-starter with the ability to work in a fast paced environment
  • Highly analytical, critical thinker, not afraid to make decisions
  • Results-driven with track record of developing and implementing big picture integrated marketing plans
  • Highly organized with the ability to juggle competing demands, priorities and resources
250

Marketing Director Resume Examples & Samples

  • As a member of the Sales and Marketing Leadership team, the director will set sales growth objectives and define strategies for achieving sales growth
  • Develop and implement comprehensive marketing strategy and action plans. Strategic elements will include: Positioning and go-to-market strategy, Sales promotion and marketing communications strategy, Pricing strategy, and new product offerings
  • Partner with agencies, in-house planners, designers, and coordinators to tactically execute programs and campaigns to drive sales growth. Programs include customer communications, franchise campaigns, catalog development, trade shows execution, press releases, digital and print advertising, product sample program, sponsorships, distributor education, customer loyalty program and more. Measure and report results, and adjust plans as needed for future success
  • Drive sales through digital marketing. Develop and lead the digital and social strategy with an external agency to drive sales through continually enhancing the online customer experience, and brand management. Use analytics and other tools to test and measure the effectiveness of content, navigation, and offers
  • Ability to join sales leaders and present to key customers
  • Gather customer insights to measure brand strength, customer satisfaction, and program efficiency. Use insights to identify opportunities and shape plans
  • Build and manage annual marketing plans and budgets
  • Gather competitive intelligence and manage the brand's positioning in the marketplace to maximize growth opportunities