Director Consumer Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the director consumer marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

LB
L Bahringer
Leora
Bahringer
775 Von Keys
Detroit
MI
+1 (555) 426 9322
775 Von Keys
Detroit
MI
Phone
p +1 (555) 426 9322
Experience Experience
01/2015 present
Phoenix, AZ
Associate Director, Consumer Marketing
Phoenix, AZ
Associate Director, Consumer Marketing
01/2015 present
Phoenix, AZ
Associate Director, Consumer Marketing
01/2015 present
  • Development and execution of annual consumer digital marketing plans, including objectives, strategies and tactics
  • Assist in determining and measuring digital KPIs
  • Support patient market research initiatives and translate insights to guide the development of overall patient positioning, messaging, and tactics
  • Analyze market data to identify key digital opportunities including customer insights and new user acquisition
  • Lead team of agency and cross-functional partners for development of all patient marketing tactics
  • Follow all regulatory guidelines for each brand when communicating to consumers
  • Collaborate with brand teams, customer marketing team, IT team, and global teams
12/2008 08/2014
Phoenix, AZ
Director, Consumer Marketing
Phoenix, AZ
Director, Consumer Marketing
12/2008 08/2014
Phoenix, AZ
Director, Consumer Marketing
12/2008 08/2014
  • Collaborate with project teams to develop and implement consumer marketing plans for our key U.S. initiatives
  • Develop and implement consumer marketing campaigns to promote Visa's mobile payment products and solutions
  • Collaborate with digital wallet providers to co-develop consumers marketing campaigns delivering on shared objectives and outcomes
  • Manage external advertising, marketing communications, and experiential agency partners to deliver an integrated plan across paid, owned, earned media
  • Gather and synthesize deep consumer insights on Visa's target audience(s)
  • Leverage Visa's iconic sponsorship platforms (NFL, Olympics, FIFA World Cup) to amplify Visa's digital payment innovation products to consumers
  • Work with cross-functional teams and agency partners to create and gain alignment on the creative brief and key performance measures
07/2001 07/2008
Philadelphia, PA
Director Consumer Marketing
Philadelphia, PA
Director Consumer Marketing
07/2001 07/2008
Philadelphia, PA
Director Consumer Marketing
07/2001 07/2008
  • Manages the staff activities for production, creative, branding, research, events, advertising, media planning and account management
  • Work with agency partners to create and gain alignment to the creative brief
  • Develops and oversees 1, 3, 5 year Consumer Marketing strategy for the Wholesale Business
  • Lead project teams to develop and implement consumer marketing plans for our key US initiatives
  • Lead and manage external advertising and marketing communications agency partners to deliver an integrated plan across paid, owned, earned media
  • As senior professional you coach more junior marketers on the job and help with personal development
  • Responsible for developing and meeting s objectives, department budget, service revenue, expense control and net profit
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Tennessee
Bachelor’s Degree in Marketing
Skills Skills
  • Strong strategic marketing background with a proven track record of delivering measurable business results
  • As senior professional you coach more junior marketers on the job and help with personal development
  • Ability to think creatively and to be pragmatic and self-starting
  • Strong conceptual and analytical skills and the passion to drive business growth
  • Strong leadership skills and interpersonal skills
  • Proficient in English
  • Solid track record of leading cross functional teams/projects
  • Solid understanding and successful implementation of digital marketing practices (web, mobile, social)
  • MSc in Business Administration, Marketing or related fields or MBA
  • Consumer-focused mindset, with a demonstrated track record of discovering key insights
Create a Resume
1

Brand Director, Consumer Marketing Resume Examples & Samples

  • Develop brand strategies to support network season launches, programming stunts, major events and sustaining efforts for off-air media, including traditional/digital media and consumer promotions
  • Drive network/property brand recognition, consistency and affinity through idea conception and the execution of campaigns that meet network objectives
  • Collaborate across departments on multi-platform solutions, and value earned marketing opportunities
  • Initiate strategic cross-platform marketing promotions by interfacing with internal departments, as well as external agencies. Position directs the idea conception, the development, and the execution of strategic based campaigns that meet network objectives and help create custom opportunities for brand
  • Successfully represent FOX Sports with relevant business relationships, organizations and properties to strategically position FOX Sports in the minds of our partners and rights holders
  • Attends meetings and generates reports/presentations as requested
  • A Bachelor’s degree is required, relevant MBA a plus
  • A minimum of 8–10 years, comprehensive network television marketing, sports marketing, brand management, consumer promotions, and staff management is required
  • Excellent verbal and written communication skills are necessary, including superior writing, negotiation and presentation skills
  • Excellent organizational and project management skills are required
  • Ability to drive creativity and innovation based on experience and understanding of trends. Proven supervisory and problem solving skills are needed
  • Knowledge of Microsoft Office applications, including Word, Excel, Outlook and Explorer is required
2

Director Consumer Marketing Resume Examples & Samples

  • Lead project teams to develop and implement consumer marketing plans for our key US initiatives
  • Lead and manage external advertising and marketing communications agency partners to deliver an integrated plan across paid, owned, earned media
  • Strong strategic marketing background with a proven track record of delivering measurable business results
  • Experience and comfort using data to optimize paid media campaigns across TV, display, social, search, mobile, etc
  • Solid track record of leading cross functional teams/projects
  • Experience working with external advertising and marketing communications agency partners to deliver across paid, owned, earned media
  • Solid understanding and successful implementation of digital marketing practices (web, mobile, social)
3

Senior Director, Consumer Marketing Resume Examples & Samples

  • 50% - Develop and deliver the overall, integrated marketing strategy for area in line with broader business objectives. Deliver financial objectives (revenue, market share, and budget targets) for the product(s) and/or market segments
  • 20% - Manage and interact with key external resources including advertising and public relations agencies, advocacy groups, and consultants, and other marketing, sales, customer service, national account, finance, legal, corporate and operations leaders
  • 30% - Manage performance, provide / guide development of skills and capabilities, and foster a Brave culture for direct reports, and directly / indirectly ensure same for all members of the team. Resolve conflicts and facilitate changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities
4

Director, Consumer Marketing for Popsugar Resume Examples & Samples

  • Brand Campaigns:Help lead end-to-end campaign management from strategy to concept to execution to reporting of results, in collaboration with external agency partners and internal teams
  • Social Media:Provide thought-leadership, and oversee execution of social media efforts as extension of brand content strategy
  • Brand Partnerships:Identify partners, develop concepts, and execute on-brand partnership initiatives to achieve our brand objectives in collaboration with sales and BD teams. Initiatives may include collaborations with brands and influencers on specialty Must Have boxes to comarketing efforts with strategic partners
  • Strategic Thinking:Expert in developing brand strategies based on consumer insights. Has good sense for what moves the needle and can develop sound testing plan and investment recommendations based on hypotheses. Able to help prioritize efforts and guide team(s) to spend appropriate resources based on expected ROI. Good balance of left- and right-brain thinking
  • Innovation and Creativity:Innovative and creative thinker, known for developing new ways to build brands and market and sell products. Passionate about brand building, digital media, and commerce landscape. Continuously seeking, trying, and testing new ways to communicate brands, engage customers, and bring "heat on the brand." Has a discerning eye for excellent creative
  • Agency/Vendor Management:Ability to effectively manage external agencies/vendors is critical. Must understand how to track and audit agency/vendor performance and provide guidance for maximum performance and ROI
5

Director, Consumer Marketing , MAC Resume Examples & Samples

  • 1) GENERAL
  • Strategically execute consumer marketing programs in line with local relevancy, consumer targets and brand equity
  • Work closely with US and Canada field teams to build successful locally relevant consumer marketing plans and develop local capabilities
  • Build NOAM 360 Consumer Marketing Calendar for each season
  • Collaborate with Internal teams (Global Consumer Marketing, Products, AR, Online, Glob Comm) on the development of cohesive local and regional consumer marketing programs. This includes Advertising, Direct Mail, Email, Online Events, New Media activity, AR, PRO, Retail Events
  • Refine consumer marketing approach, channel activity, tactics, and recommendations based on ongoing key learnings
  • Share on a regular basis best practices and key-learnings among markets to help elevate the level of executions and build expertise
  • Analyze competition and trend in Beauty, Fashion, Retail
  • Attend all corporate consumer marketing conferences and meetings on behalf of MAC North America
  • Manage monthly issuance of consumer marketing highlights
  • 2) ADVERTISING/NEW MEDIA
  • Optimize advertising and social marketing investment through the different channels Paid/Owned/Earned
  • Establish key NOAM program KPI’s and spearhead analysis and reporting of all New Media programs
  • Own/Manage/track NOAM advertising and new media budget and payments
  • Evaluate and own high-level relationships and communication with agencies and partners. Work closely with agency on creating best in class media campaigns
  • Work closely with AR and field to increase local social media content and local relevance
  • Support retail events team with local advertising and local social media
  • 3) ONLINE/OMNI CHANNEL
  • Develop and lead programs to fuel engagement and interactivity between Online and M A C retail stores channels
  • Support execution of Omni channel pilots in NOAM from the consumer marketing side
  • Work closely and partner with retailers towards new opportunities and customer recruitment. Actively participate in development of retailer online channels
  • Partner with online team towards seamless multi-channel communication / launch execution
  • 4) CRM
  • Lead local CRM calendar and mailer strategy both for MAC and retail partners
  • Analyze CRM campaign performance based on defined KPI’s to optimize strategy
  • Participate in development and approval of all printed mailers
  • Support global CRM team in successful launch and future execution of new MAC loyalty program in NOAM
  • Provide recommendations for integrated/seamless communication for seasonal online/offline and retail event CRM programs
  • Lead NOAM sampling strategy, budget and execution
  • Position requires 8+ years’ experience in social/digital advertising or strategic planning in a media/Digital agency or a company well known for its digital excellence
  • College/University degree required with specialization in marketing
  • Experience in Cosmetics, Fashion or Retail Area
  • Excellent communications skills (written, spoken, presentations)
  • Knowledge of emerging technologies, campaign planning, consumer engagement, web design and UX
  • Experience integrating e-Commerce, m-Commerce, mobile apps
  • Proven expertise in setting KPIs and reporting on digital programs
  • Ability to work in a fast-paced environment with strong creative and brand focus
  • Team player with good communication and interpersonal skills
  • Strong interpersonal, organizational, communication and analytical skills
  • Astute business judgment
  • Spanish is a plus
  • Some travel may be required
6

Senior Director, Consumer Marketing Resume Examples & Samples

  • Work in brand strategy and media planning on major brand at agency or on the client side for 8+ years. Work in communications strategy a plus
  • High level of working knowledge of digital space – experience as digital planner a plus
  • Experience working with and presenting to senior level executives
  • Proven team management abilities
  • Work in entertainment space a plus, but not a must
7

Director, Consumer Marketing Resume Examples & Samples

  • Collaborate with project teams to develop and implement consumer marketing plans for our key U.S. initiatives
  • Develop and implement consumer marketing campaigns to promote Visa's mobile payment products and solutions
  • Collaborate with digital wallet providers to co-develop consumers marketing campaigns delivering on shared objectives and outcomes
  • Manage external advertising, marketing communications, and experiential agency partners to deliver an integrated plan across paid, owned, earned media
  • Gather and synthesize deep consumer insights on Visa's target audience(s)
  • Leverage Visa's iconic sponsorship platforms (NFL, Olympics, FIFA World Cup) to amplify Visa's digital payment innovation products to consumers
  • Lead the successful execution and implementation of integrated campaign activations, across multiple channels, including TV, print, OOH, digital, social, and on-site experiential
  • Strong marketing background with 9+ years experience delivering measurable business results
  • Experience working with external advertising, marketing communications, and experiential agency partners across paid, owned, earned media
  • Team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities
  • Flexible and resilient leader as demonstrated by adaptability, professional maturity and ability to manage by influence
  • Proficiency in Microsoft PowerPoint, Excel, and Word required
8

Director, Consumer Marketing Insights Resume Examples & Samples

  • Designs the hierarchy and structure of the consumer marketing insights team
  • Collaborates with brand management and product development peers to implement consumer and insights best practices
  • Participates in and supports organizational strategy and business review meetings
  • Recommends actions to maximize the effectiveness of consumer marketing insights processes
  • Acts as a role model for the Global Business Segment
  • Completes Performance Plus “My Action Plan” process for self and reviews Performance Plus “My Action Plans” for consumer marketing insights team
  • Coaches and develops consumer marketing insights teams’ skills
  • Recruits consumer marketing insights talent
  • Approves organizational consumer marketing insights hires
  • Participates in larger consumer marketing insights recruiting events and conducts interviews
  • Four-year college degree, graduate degree or PhD preferred
  • 10+ years of experience in a consumer insights/market research/McKinsey or similar consulting role
  • Supplier-side research experience a plus
  • Substantial experience conducting global research projects. Demonstrates an understanding of differences among countries and cultures
  • Expertise in a wide range of qualitative and quantitative methods and ability to apply them appropriately to business issues
  • Experience leading the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly
  • Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, cross-functional team members, agency and retail partners, etc
  • Proven ability to recruit, retain, manage and develop consumer insights professionals (direct reports and peers)
  • Demonstrated ability to build advocacy for consumer insights in an organization
9

Director, Consumer Marketing, Glamglow Resume Examples & Samples

  • Lead the Consumer Marketing team in both strategy and execution to bring brand equity to life and drive brand awareness, engagement, conversion/sales and advocacy with consumers world-wide
  • Drive development and execution of an integrated pull-retail strategy. Partner with cross functional teams, including Global Product Marketing, PD, Education, Creative / Copy, PR, Online & Commercial teams to deliver consistent 360-degree marketing programs to consumers. Ensure all launches maintain momentum after launch periods
  • Lead the digital marketing and social strategy side by side with direct report. Oversee the execution of social calendar, programs, and partnerships. As part hereof, lead GLAMGLOW’s content/video/creative asset development side by side with Creative with a global lens
10

Senior Director, Consumer Marketing Resume Examples & Samples

  • Brand and Communication Strategy
  • Be the champion of the Visa brand in AP and ensure alignment of regional programs with agreed global positioning communication frameworks
  • Be the champion of the consumer and the consumer decision journey across the region and across key audiences, working closely with the insights team to continuously update understanding and inform thought leadership
  • Work closely with Visa’s creative and media agency partners, as well as internal Visa functions (e.g. Comms, Product, MS&S, I&SP) to deliver regional communication strategies that maximize the opportunities provided by new media and data partners and content delivery platforms
  • Manage, develop and communicate cross functionally
  • Share learnings and build competencies across country teams
  • Contribute, and influence the activities and development of the wider hub team to ensure best practice is achieved by all
11

Associate Director, Consumer Marketing Resume Examples & Samples

  • Product and Campaign Strategy
  • Proven segmentation experience
  • 8+ years consumer marketing, consumer product management and / or marketing communications work experience in a matrix organization
  • B2C Marketing experience
  • Cross - functional project management experience
  • Experience working with Product organizations or Business leaders or experience as a Product owner
  • Database direct marketing experience
  • Experience in the Financial Services industry
  • Experience working with HSAs
  • B2B Marketing
  • Experience in the healthcare industry
  • 3+ years managing direct reports
  • Experience interpreting primary and secondary research
12

Associate Director Consumer Marketing Resume Examples & Samples

  • Act as expert and champion for new media, new technologies and their role in the Brand’s marketing mix
  • Lead the development of digital marketing including channels, media, ongoing content development, etc
  • Manage existing/development of new digital partner vendor relationships
  • Provide expert counsel in digital content and user experience
  • Develop a web site road map to guide execution of our online programs and initiatives
  • MBA or equivalent with 8+ years in digitally enabled direct to consumer businesses
  • Expert in defining and developing consumer experience initiatives leveraging digital campaigns
  • Proven expertise in building a CRM program from ground up
  • Experience in B2B2C marketing a plus
  • Strong analytical skills including communications program ROI analysis
  • Ability to handle multiple projects, set priorities and drive results in a fast paced environment
  • Consistently displays strong critical thinking skills
  • Client service mindset and keen attention to detail
  • PC literate including Excel, Word, PowerPoint and Outlook
  • Ability to lead and/or work in cross-functional groups
  • Ability to influence change within the organization
  • Able to travel up to 30% of the time
13

Associate Director, Consumer Marketing Resume Examples & Samples

  • Develop and execute a compelling, multi-channel patient disease state awareness campaign for orphan respiratory disease that engages and activates patients
  • Develop and execute patient promotions and education across traditional and digital channels in the US to communicate our brand’s benefits and value
  • Support patient market research initiatives and translate insights to guide the development of overall patient positioning, messaging, and tactics
  • Lead team of agency and cross-functional partners for development of all patient marketing tactics
  • Partner with the Director, Patient Services in the creation of comprehensive patient support program, including patient education and financial assistance material. Provide patient insights and ensure alignment of all activities to overall brand strategy
  • Assist in analyzing key market and performance indicators; adjusting the overall plan accordingly. Partner with cross functional team to develop strategies to support patient journey that aligns with and compliments HCP strategies
  • Strong collaboration with external agencies and key internal cross functional groups within the organization (Regulatory, Legal, Payer, Commercial Strategy & Operations, Medical Affairs, Advocacy, Finance)
  • Bachelor’s degree required; MBA or other advanced degree (MS, PhD) preferred
  • Minimum 7 years of commercial experience, with a minimum 5 years in pharmaceutical/biotech marketing
  • Demonstrated in-line consumer marketing experience in the healthcare industry is preferred
  • Strong preference for candidates who have managed a digital campaign strategy for a consumer product
  • Product launch experience highly preferred
  • Demonstrated understanding of pharmaceutical/medical technology regulatory requirements and impact on development of marketing materials is required
  • Rare disease / respiratory experience preferred
  • Must have excellent communication skills (verbal and written) and project management skills
  • Highly organized with a strong attention to detail, clarity, accuracy and conciseness
  • Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Up to 10% domestic travel, some overnight in nature
  • Must successfully exhibit Insmed’s five (5) core corporate competencies of: Excellence, Accountability, Driven, Collaborative and Solutions; along with any other position- specific competencies
  • Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace
14

Director, Consumer Marketing Analytics Resume Examples & Samples

  • Works with director to develop scope of work for team, sequencing, defining value proposition, setting strategic and business direction, context & priorities for the team
  • Partners with Director and peer HealthPlan Leadership to interpret, analyze and address key business issues and questions
  • Review and recommend policies to achieve customer and KP goals
  • Review and recommend direction on continuous quality improvement programs
  • Minimum ten (10) years of content/functional experience
  • Minimum three (3) years of management experience OR Master's degree and minimum five (5) years of experience
  • Minimum five (5) years of management experience preferred
15

Director, Consumer Marketing, Card Services Resume Examples & Samples

  • Collaborates with brand management and product development peers to implement consumer and insights marketing best practices
  • Minimum 5 years experience directly leading, creating and executing direct consumer marketing support
  • Minimum 5 years experience managing a team of direct reports
  • Experience in the banking, credit union, and/or financial services industry
  • Prior experience leading and developing a product consumer marketing team
  • Electronic Fund Transfer (EFT) Payments and/or card services experience preferred
  • 10% or as needed to fulfill job responsibilities
16

Director, Consumer Marketing Cmt Resume Examples & Samples

  • Directs all show-specific advertising, promotional and social marketing plans including television, digital, social, outdoor, print, experiential, trade, in strategic consultation with VP, Consumer Marketing and marketing team
  • Responsible for direction and management of creative and media resources for retainer-based, in-house, or project needs including acting as both strategic and financial contact for outside agencies
  • Responsible for creation and presentation of briefs that encapsulate the goals and objectives of the network and priority programming as it relates to marketing projects
  • Oversee the development and execution of all Viacom, entertainment, music, Nashville related marketing efforts as directed
  • Responsible for overall team performance, including evaluation, interviewing and screening for open positions. Day-to-day team operations including project delegation
  • Interface with all internal departments, including those outside of Nashville office, to ensure clear and united message content and program/brand positioning
  • Develop budget recommendations and accountable for project and annual budget performance (forecasts, projections, and actual)
  • Oversee and ensure conception, development and execution of promotions and promotional programs including tie-ins to the networks, sweepstakes, contests, and 3rd party promotional relationships, to sustain and enhance revenues and market share
  • Strategic oversight, direction and guidance on all consumer marketing projects
  • Strategic contact for promotional partners
  • Collaborates with internal partners to build clear and effective lines of communication between departments
  • Encourages innovative thought and behavior and serves as an example to all staff employees
  • Provides strong leadership and serves as an example of the company’s culture and brand by providing inspiration, motivation and guidance to the subordinate staff
  • Empowers colleagues through delegation, coaching, mentoring and providing positive challenges
  • Acts in an ethical and professional manner at all times, adhering to Viacom’s code of conduct policies
  • Performs other essential functions as assigned
  • BS degree in Marketing or related field required
  • A minimum of seven years of experience in marketing with at least three to five years in consumer marketing in a corporate environment
  • Proven experience managing budgets in excess of $5 million
  • Two years of prior experience managing others required
  • Proven ability to manage multiple projects and tasks simultaneously is required
  • Extensive experience managing marketing for television or other entertainment industry, with contacts at all trade publications and organizations for television, music, entertainment, and advertising
17

Director, Consumer Marketing, Australia Resume Examples & Samples

  • Work with Senior Director, Consumer Marketing to build the consumer marketing strategy for Australia in alignment with country strategies and business objectives. Specific deliverables include
  • Minimum 8 years' experience working in a marketing management role. Ideally in Finance, Telecommunications, Digital agency or applicable industry
  • Degree qualification in business/marketing or related field with marketing foundation
  • Digitally savvy, with a proven understanding of digital platforms and technologies
  • Proven track record managing agency partners and 3rd party vendors
  • Expert knowledge, skills and demonstrated track record across a range of functions including digital, brand management, brand communications, marketing analytics, performance management
  • Proven negotiation skills
  • Ability to develop business case and opportunity sizing
  • Strong financial management skills
  • Stays up to date with latest innovation, digital trends, research, skills and education
  • Excellent time management skills and ability to achieve goals with minimal management oversight
  • Demonstrated organizational skills
  • Website management skills
  • Experience with strategic planning, creative thinking and solution development
18

Associate Director, Consumer Marketing Resume Examples & Samples

  • Consumer Understanding: Responsible for ensuring Pneumovax23 brand team has an accurate and up-to-date understanding of consumer needs, beliefs, attitudes, and expectations related to vaccines, prevention, and wellness. Partners with market research to develop and update an assessment of the current healthcare market , major trends, drivers and barriers, and a vision for the future
  • Consumer Strategy: Leads development of key consumer strategies (and associated Merck Customer and Brand Marketing Tools) including segmentations, consumer portraits/personae, and value propositions
  • Brand Strategy & Tactics: Leads/supports the development of a consumer brand strategy and tactics for adult vaccines with focus on Pneumovax®23 Integration & Perspective: Works closely with franchise teams, promotions, and solutions groups to ensure actionable consumer insights are incorporated into specific brand strategies/programs or solutions
  • Cross-Franchise Opportunities: Leads the identification of tactical programs to address drivers/barriers and/or deliver on value proposition. Develops recommendations, secures sponsorship, and leads effort to pursue. (not sure if you need this bullet point as a separate callout)
  • Requires outstanding leadership in many areas including innovation, close collaboration across the customer and brand teams, strategy development business planning, and relationship building
  • Demonstrated ability to develop strong cross-functional relationships and collaborate effectively in a dynamic team environment (both internally and externally)
  • Strong track record of being able to get things done through a complex matrixed organization, driving change in the organization, and challenging the status quo
  • Strong preference that the candidate holds a strong understanding of core marketing principles with a strong analytical and problem solving skills as they will be critical in shaping strategy, investments, and understanding the evolution of consumer needs over time
  • Minimum of five (5) years combined experience in the Pharmaceutical and/or Vaccines industry including: Sales, Marketing, Market Research, and/or Sales/Marketing Support
  • Strong Strategic Thinking
  • Adaptability and resourcefulness
  • Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
  • Understanding of commercial and regulatory requirements
  • Experience influencing without direct authority and working successfully with cross-functional teams
  • 5 % travel
19

Director, Consumer Marketing Resume Examples & Samples

  • Support the country business team in the formulation of business strategies and using a data based, business case approach to develop and implement marketing and communication strategies that support the key country business priorities
  • Provide support to local clients and merchants on their marketing campaigns, as necessary, and help drive their promotion of Visa's products, services and benefits, including the development of co-marketing campaigns that are able to help achieve mutually agreed business goals
  • Manage the day-to-day relationships with Visa's creative, media, digital & other agency partners and develop thorough business case and agency briefing documents for each marketing initiative
  • Ensure that all marketing programs are in line with global brand and campaign guidelines and leverage global and regional best practices
  • Review the effectiveness of all marketing programs and formulate plans to continuously improve performance and gather insights, supporting the implementation of research projects as appropriate and providing results to support the business needs
  • Manage the India marketing budget and ensure that all processes are aligned with Visa's financial reporting, procurement and compliance policies
  • Degree qualification in Marketing, Business or related field
  • Experience, with excellent performance in marketing management and sales (Marketing / Product Manager level)
  • Strong written, verbal, presentation and communication skills
  • Confidence and ability to sell and negotiate with senior managers
  • Demonstrated ability to operate in a fast paced, fluid environment
  • Entrepreneurial and ability to take initiative
  • Ability to 'see the big picture', make decisions and work with minimum supervision
  • Team player, strong interpersonal and relationship building skills
20

Director, Consumer Marketing Analytics Resume Examples & Samples

  • Actively participate in strategy discussions with marketing and sales with the ability to comment on our ability to measure, track and report on campaigns tied to that initiative
  • Provide Marketing with all analytics/metrics necessary for weekly business reviews
  • For assigned marketing channels, perform monthly analysis on overall channel effectiveness for all products
  • Highly organized, self-motivated, customer oriented and able to work independently as well as within a team and with internal business and technology partners
  • Excellent soft skills such as oral and written communications, ability to gain credibility with others, works effectively on a team, and multitasking multiple projects at a time
  • Skilled in building and motivating technical teams and possess ability to build strategic relationships and influence people at all levels of the organization
  • 5+ years of experience in marketing analytics (Financial Services preferred)
  • 2+ years of experience managing analytical/technical teams
21

Director, Consumer Marketing Resume Examples & Samples

  • Planning and strategy development for marketing initiatives to support country business objectives
  • Responsible for the innovation, execution, implementation and the optimization of digital marketing using responsive design, mobile devices and other emerging technology
  • Develop and measure social media content and manage our social publishing calendar
  • External Communications/media relations: coordinate and work with the local Business Units, Product and Expert Sales teams to develop external communications (social and traditional) around corporate news, announcements, product launches etc., to demonstrate our leadership in the payment space, build corporate reputation and support the business. Coordinate with Regional Communications to amplify messaging across the region
  • Coordinate and work with the local Business Units, Product and Expert Sales teams to develop external communications (social and traditional) around corporate news, announcements, product launches etc., to demonstrate our leadership in the payment space, build corporate reputation and support the business. Coordinate with Regional Communications to amplify messaging across the region
  • Harness the strength and recourses of MasterCard’s agencies to grow brand and ensure excellence by service providers for the execution of the various initiatives as required
  • Coordination with various functions within MasterCard (Finance, Legal, Regional Marketing team) for execution of the activities, as required
22

Director Consumer Marketing Resume Examples & Samples

  • MSc in Business Administration, Marketing or related fields or MBA
  • Relevant work experience in Marketing / Brand Management of consumer products including life cycle management
  • Proven track record with global consumer / retail brands with strong stakeholder management capability and a demonstrated ability to work with multiple and diverse markets across the world
  • Proficient in English
  • Experience with product development and product launches
  • Strong conceptual and analytical skills and the passion to drive business growth
  • Ability to think creatively and to be pragmatic and self-starting
  • Strong leadership skills and interpersonal skills
  • Ability to collaborate with local marketing and sales teams and create network within the organization. (Plus, you will be working in a network of various stakeholders based in both the Netherlands and across the world)
  • As senior professional you coach more junior marketers on the job and help with personal development
23

Senior Director, Consumer Marketing Resume Examples & Samples

  • Lead the development of the US seasonal and annual Marketing plans, adapting global marketing programs to local needs
  • Create US specific activation plans and creative when needed
  • Drive integration across all marketing functions, across the total region. Ensure all activities align with the designated “look & feel”
  • Develop media plans that drive sales, equity, and ROI, and support seasonal programs. Lead contact with local agency
  • Develop engagement programs that put brand at center of culture and drive love of Levi’s brand
  • Define and align the fixed and flex elements of the plan
  • Develop local marketing brief to inform Global Marketing organization regarding local requirements and opportunities, based on deep understanding of customers, consumers and competitors as well as other attributes of the marketplace
  • Responsible for the local Marketing budget and optimizing the cost to benefit ratio
  • Coach and mentor team to enable country level execution
  • Trusted advisor to LSA Marketing VP and member of LSA Marketing leadership team
  • 10 + years direct marketing leadership experience working at an apparel or other lifestyle brand
  • Strong people skills – proven track record of developing talent and driving team engagement
  • Able to solve complex problems
  • Able to work in fast-paced environment
  • Able to extract insights from multiple data sources, and make informed, strategic decisions
  • Excellent writing and speaking skills. Can present with impact, and motivate teams
  • Genuine love of music + pop culture
24

Director Consumer Marketing Resume Examples & Samples

  • Develops and oversees 1, 3, 5 year Consumer Marketing strategy for the Wholesale Business
  • Partners with Merchandising, Retail Technology, Technical Services, Strategic Pricing, Merchandising Services, Sales and Operations, Market Development, various corporate departments, Vendors and Independent Retailers to implement marketing campaigns, conduct research, develop programs/ tactics and more
  • Responsible for developing and meeting s objectives, department budget, service revenue, expense control and net profit
  • Leads the consumer marketing team to build retail format strategy and targeted consumer programs. This includes the branding and positioning of key SUPERVALU supported format Brands
  • Responsible for the development and implementation of a digital marketing program for Wholesale customers
  • Responsible for the development and implementation of a National Shopper Marketing program for SUPERVALU for wholesale and retail
  • Manages the staff activities for production, creative, branding, research, events, advertising, media planning and account management
  • Works with Sales and Operations and Market Development to assist in the affiliation of new business and the retention of existing business through use of research and consumer marketing presentations
25

Director, Consumer Marketing Resume Examples & Samples

  • Oversee areas of Content Marketing and Partner Marketing
  • Source, develop, and execute key marketing campaigns for DNG’s partners across with the objective to increase customer acquisition, engagement, and brand awareness
  • Own and project manage the full life cycle of marketing initiatives, including the ideation, coordination, execution, as well as post-campaign analysis across all areas of the business
  • Manage and monitor campaign details real-time, analyze performance of execution efforts, and optimize based on data. Package and communicate results to relevant stakeholders both internally and externally, as appropriate
  • Collaborate very closely with Warner Bros broader teams across Content, Distribution, Product, and PR for strategic alignment on marketing initiatives, messaging, and general brand priorities
  • Research, track and communicate key industry trends, analysis and actionable insights and identify ideas and solutions to help drive brand demand and differentiation in a competitive landscape
  • Deliver results driven campaigns that go outside traditional marketing tactics, delivering our content into the hands of consumers through innovative storytelling across all mediums of digital, social, and PR with growth in mind
  • Develop quality and detailed briefs to establish partner marketing strategy, business opportunities, positioning, target audience, messaging, and creative direction for all cross-functional partners within the portfolio
  • Be the trusted POC for PR, portfolio partners, and external agencies
  • Oversee creative approvals on internal and external marketing initiatives and campaigns
  • Minimum 7-10 years’ experience performing the essential job duties of this position
  • Has led 360 creative on marketing campaigns across digital, social, print and television
  • Proven track record with building break-through campaigns that have had a global or social impact
  • A digital native who understands how to connect consumers to entertainment brands through thoughtful storytelling outside of the traditional marketing tactics
  • Worked cross-functionally at a streaming service and can collaborate well with distribution, growth, and product teams to integrate marketing in a meaning way on and off-channel
  • Strong creative eye for developing best in class sizzles, trailers, key art, social media, and knows how to optimize AV creative for effective digital use
  • Experienced in partner, content, and product marketing for an OTT service
  • Deep knowledge of performance marketing and how to impact growth and retention
  • Has a passion for all forms of content across digital, film, television, and social media
26

Director, Consumer Marketing Resume Examples & Samples

  • Ensure DTC strategies and tactics are aligned with professional promotions strategy
  • Develop patient / consumer strategy and content, working cross functionally across the Eye Care portfolio to ensure an integrated and timely launch
  • Work with agencies in development, implementation and execution of patient / consumer plan
  • Work with database provider to ensure optimal management and execution of CRM programs
  • Perform analysis of marketing campaigns
  • Coordinate functional units on tactical programs
  • Coordinate internal legal, regulatory, and medical review of materials
  • Participate in market research and integrate insights into tactical execution
  • Execute production and distribution of materials in support of Direct to Patient / Consumer efforts
  • Strong creative and conceptual thinking skills
  • Ability to develop key strategies and execute
  • Solid matrix management and leadership skills
  • Strong problem resolution skills
  • Financial/budgetary experience
  • LI-MV1
27

Associate Director, Consumer Marketing Resume Examples & Samples

  • Development of short and long term digital consumer marketing strategies, for the USA market
  • Development and execution of annual consumer digital marketing plans, including objectives, strategies and tactics
  • Effective communication of digital consumer marketing strategies to brand teams, sales team and other relevant internal groups
  • Contribute effectively to USA Companion Animal Leadership team
  • Liaise with and lead marketing agency relationships to achieve effective use of creative development, brand stewardship and media investment
  • Assist in determining and measuring digital KPIs
  • Digital expense and agency management
  • Analyze market data to identify key digital opportunities including customer insights and new user acquisition
  • Responsible for leading ongoing interactive strategy and development, identifying ways to leverage interactive assets as means of building purchase intent and acquiring new customers and consumers
  • Works with brand teams and external agencies to develop and implement all new content for the brand sites from brand teams
  • Implements digital marketing projects developed to exploit database marketing opportunities and provide new marketing and sales tools to marketing and sales departments
  • Works cross-functionally to implement new technology to maintain competitive brands and image on the Internet, and educate Sales and customers on solutions and tools available through the Internet and on-line networks
  • Follow all regulatory guidelines for each brand when communicating to consumers
  • Collaborate with brand teams, customer marketing team, IT team, and global teams
28

Associate Director Consumer Marketing Resume Examples & Samples

  • Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline). MBA or related Masters Degree preferred
  • Minimum of 5 years of US in-line pharmaceutical marketing or advertising experience in healthcare with exposure to consumer audiences, TV and digital channel
  • Experience in developing multichannel DTC campaigns
  • Experience in measuring DTC impact and results through advanced analytics
  • Successful management of significant budget
  • Preferred operational marketing experience with focus on product/brand management including customer facing/sales experience; launch experience preferred
  • Previous experience in migraine, pain or biologics preferred
  • Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) are a must
  • Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner
  • Previous experience in sales, sales management, or account management preferred
  • Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts
29

Director, Consumer Marketing, Universal Kids Resume Examples & Samples

  • Lead consumer marketing for high-profile shows including go-to-market plan, campaign strategy and creative briefs, media plans and execution
  • Work with internal creative team (internal creative “agency”), manage media agency and collaborate across NBCUniversal departments to lead campaign development and execution
  • Manage talented junior Consumer Marketing team to bring plans to market
  • Build 360 degree marketing campaigns using traditional media, social media, influencers, events, PR, partnerships and collaborations with in-house digital team
  • Liaise with Consumer Products department
  • Oversee Consumer Marketing budget
  • Lead high-profile brand events and activations
  • Think big and do—come up with big, breakthrough campaign ideas that make the most of budgets while leading a team to execute with excellence
  • Minimum 7 years of experience in a 360 degree consumer marketing role - client or agency side
  • Managed a team of 2+
  • Passionate about integrated marketing
  • Extensive experience managing media agencies
  • Collaborates well with creative teams
  • A big creative thinker—who does
  • Familiarity with television, kids or kids entertainment brand a plus
  • Experience with kids marketing (ages 2-11) a plus
  • Social media experience a plus
  • Strong organizational skills and ability to manage multiple projects simultaneously
  • Proven track record of building and managing high-profile, effective integrated marketing campaigns
  • Strong oral, written and presentation skills
  • Strong interpersonal and team management skills; ability to collaborate with internal & external clients; team player
  • Experienced at agency management
  • Thrives in a fast-paced creative environment
30

Director, Consumer Marketing Resume Examples & Samples

  • Assisting the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV’s and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets
  • The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology
  • Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard’s suite of marketing assets
  • Drive forward the innovation agenda to deliver on cutting edge digital consumer activation ideas that leverage investments in the most efficient and effective way particularly across digital channels from geo targeting, mobile/tablet, video, apps, content syndication, responsive design, adaptive design, rich media, social, and display
  • Lead the end to end development and management of the MasterCard Consumer marketing plans in SEA using emerging technology in supporting MasterCard’s “Priceless” positioning, while bringing MasterCard into the digital ecosystem
  • Engage heavily in teamwork with our SEA and AP digital platform and brand leads, our creative, digital and media agency(s), and facilitation and collaboration with cross functional marketing teams to concept, develop, and manage an innovative marketing approach
  • Assist the current SEA Merchant marketing lead, and align on offers strategy, as well as segment leads and marketing teams to develop, manage and execute innovative plans to deliver against business goals