Digital Marketing, Director Resume Samples

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CL
C Lowe
Cloyd
Lowe
423 Steuber Village
Dallas
TX
423 Steuber Village
Dallas
TX
Experience Experience
05/2014 – present
Boston, MA
E Commerce Digital Marketing Director
E Commerce Digital Marketing Director
05/2014 – present
Boston, MA
E Commerce Digital Marketing Director
05/2014 – present
  • Maximize marketing outcome for each asset while building a growing audience and develop Volcom’s optimal digital media marketing mix
  • Dynamic display remarketing (including shopping feed optimization/management)
  • Strong planning, prioritization and project management competencies
  • Manage aggregate, cross-discipline Digital Marketing Calendar
  • Own the development and execution of campaigns for key digital programs. Work with key stakeholders within the Marketing, Art, Sales, and Production departments to achieve campaign goals
  • Affiliate marketing management
  • Represent Volcom’s voice with the consumer. Oversee accurate and consistent representation of the Volcom brand on all owned and operated digital properties and channels
11/2007 – 11/2013
Houston, TX
Digital Marketing, Director
Digital Marketing, Director
11/2007 – 11/2013
Houston, TX
Digital Marketing, Director
11/2007 – 11/2013
  • Test and evaluate best acquisition channels for both existing and new customers
  • Strong analytical, quantitative and problem solving capabilities, with a attention to details, at both strategic and executional levels
  • Test landing pages and emails to improve conversion performance
  • Create, maintain and meet ROI projections for overall portfolio of marketing vehicles
  • Maximize paid and organic search engine traffic and conversion, while meeting cost per acquisition targets
  • Proactively forecast and report successes, inconsistencies and underperformance
  • Lead and manage all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, mobile, video and SEO)
06/2001 – 06/2007
Philadelphia, PA
Digital Marketing Director
Digital Marketing Director
06/2001 – 06/2007
Philadelphia, PA
Digital Marketing Director
06/2001 – 06/2007
  • Form partnerships with content providers throughout the company and represents the online visitor point of view in implementing solutions and improvements
  • Work with Sales Managers to implement strategies and convert customers
  • Lead team in developing and executing digital marketing metrics and analysis efforts to assist clients in optimizing channels
  • Assists leadership in development of enterprise-wide marketing strategy. Aligns resources to accomplish department goals
  • Manage budget and resource utilization to ensure ongoing operations of the department within established budget, productivity and efficiency standards
  • Develop and manage all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives
  • Provides strategic and tactical leadership for marketing plan development, implementation, and support
Education Education
Bachelor’s Degree in Marketing
Virginia Commonwealth University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent project management skills, highly collaborative and process oriented attention to detail and ability to see projects through to completion
  • Detail oriented with good analytical skills, and ability to coordinate multiple tasks
  • Strong quantitative skills, including analytical abilities, statistics & math proficiency
  • Strong interpersonal and communication skills. Ability to effectively interact with internal and external business partners
  • Strong time management skills and the ability to prioritize
  • Ability to develop strong working relationships
  • 10 -15 years of Search (SEM) experience including solid basics in SEO
  • Working knowledge of all primary social platforms
  • Good technical aptitude
  • Expert ability to handle multiple tasks concurrently and adapt to changing priorities
Create a Resume
1

Digital Marketing Director Resume Examples & Samples

  • Translate brand marketing business objectives into effective digital media planning and activation/tactics
  • Integrate digital media into overall communication plans (define portfolio strategy, recommendation, KPIs, tactics, execution, agency management, ensure alignment with overall media strategy)
  • Develop performance media strategies and tactics that drive aggressive ecom sales growth. This need to be done across the entire digital ecosystem (including but not limited to display, video, search, social, mobile, programmatic buying)
  • Lead annual and quarterly refinement of performance media planning with internal brands and agency partners
  • Coordinate with internal analytics teams and agency partners for accurate measurement and forecasting of KPIs
  • Collaborate with Global partners to expand NA best practices to other regions
  • Maintain key reports and project tracking by brand for all digital media initiatives
  • Recommend digital innovation and new partners based on brand needs
  • Manage digital media budget, ROI and P&L
  • Lead digital data driven strategy and insights to improve
  • Advocate and be the champion of digital and performance media within Luxottica
  • 8+ years of digital marketing/media experience (including but not limited to display, video, search, social, mobile, programmatic buying)
  • Performance media experience in either client and/or agency with proven record of driving ecom sales
  • Demonstrated ability to build relationships and to influence and improve performance, process, innovation with internal brand/client stakeholders
  • Ability to drive a digital agenda, and deliver digital POV
  • Strong analytic skills and the ability to apply data analytics
  • Strong performance media vendor relationships
  • Proven leadership ability – managed a team and ability to influence at senior level
  • Knowledge of industry standard tools and technologies, DFA/DCM, Omniture, ComScore, etc
  • Available to travel internationally regularly
2

Digital Marketing Director Resume Examples & Samples

  • Lead and develop a team of experienced digital marketing managers and interns
  • Design and execute digital marketing campaign strategies custom tailored for Roc Nation and its talent, ensuring that audiences are aligned with top business priorities and goals, including: CRM, revenue, interest, awareness, loyalty and satisfaction
  • Support strategic business objectives by infusing digital recommendations into broader marketing
  • Plans
  • Develop and distribute thought leadership across digital disciplines
  • Build and project manage, when needed, website, micro-sites and splash pages with various vendors
  • Build impactful social influencer marketing programs
  • Establish and spearhead new relationships with technology vendors and online partners
3

Digital Marketing Director Addison Resume Examples & Samples

  • Responsible for creating a blueprint of the company's digital strategy for the segment of the business that predominantly purchases online
  • Develop and launch lifecycle email programs that drive engagement and increased LTV from target segments
  • Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency, segments, etc
  • Collaborate with outside agencies, partners and other Leadership team members to continually refine the strategies for integrated digital campaigns
  • Manage reporting of digital initiatives, including suggesting key performance indicators to be tracked. Provides monthly reporting and quarterly deep dive presentations to VP of Growth & Innovation
  • Research and propose digital marketing programs based on trends to help drive the overall business. Explore the potential next big ideas and inspire cross functional teams with bigger digital ideas
  • Manage relationships with external partners, including vendors for SEM, Display, Email, Social and new programs
  • Manage the Social Media team, setting the direction for the overall group, with set deliverables to maximize overall brand(s) deliverables
  • Works with the VP of Growth & Innovation to develop the digital marketing budget. Manages the budget and measures performance of all efforts against spending to drive and continually optimize positive ROAS
  • Collaborate and share best practices with internal business partners, including marketing teams from other business segments
  • Must possess a keen understanding of online retail, ideally in the B2B space, with a strong background in email marketing, pay-per-click (PPC) management and search engine optimization (SEO)
  • Excellent analytical skills, both in gathering data and interpreting actionable findings
  • Creative/entrepreneurial tendencies
  • Able to deliver against objectives with minimal direct supervision
  • Proven track record of turning data into successful strategic and tactical marketing plans
  • Excellent interpersonal and relationship building skills with a proven track record of leadership across departments and functions
  • Convincing written and verbal communication skills
  • Knowledge of overall digital marketing trends including mobile marketing and social media. Must understand customer trends/insights and translate these insights into successful marketing programs with a high degree of creativity to find new, compelling ways to communicate with our customers
  • Experience managing vendor/agency relationships
  • Desire and proven ability to learn as much as possible about the target customer
  • Highly proficient with Excel
  • Hands-on experience with at least one major Email Service Provider (ESP) platforms such as Exact Target, Bronto, Responsys, SilverPop and others
  • Prior experience managing cross functional work teams is a plus
4

E Commerce Digital Marketing Director Resume Examples & Samples

  • Develop integrated and scalable digital marketing strategies for Volcom.com
  • Manage aggregate, cross-discipline Digital Marketing Calendar
  • Create scalable templates for the planning, execution, optimization and reporting of digitally driven campaigns
  • Own the development and execution of campaigns for key digital programs. Work with key stakeholders within the Marketing, Art, Sales, and Production departments to achieve campaign goals
  • A hands on SEO (both on and off page) wizard who can lead SEM planning and day-to-day management
  • Dynamic display remarketing (including shopping feed optimization/management)
  • In-site search optimization
  • Affiliate marketing management
  • Responsible for optimizing all Social, PR and earned/owned media for Volcom.com conversion
  • Maximize marketing outcome for each asset while building a growing audience and develop Volcom’s optimal digital media marketing mix
  • Lead all Volcom global digital marketing teams. Ensure effective execution of acquisition and conversion campaigns while driving digital marketing expertise into markets
  • Represent Volcom’s voice with the consumer. Oversee accurate and consistent representation of the Volcom brand on all owned and operated digital properties and channels
  • Identify opportunities for applying new technologies, digital products and services to online and offline campaigns. Develop new, interactive content experiences to enhance the digital viewing experience of Volcom media properties
  • Continuously investigate new digital technologies, products and services to create new marketing experiences with the action sports industry
  • 5 -10 years as a digital marketing within a consumer facing brand
  • Bachelor’s Degree (BA) from four-year college or university
  • Track record of delivering proven results
  • Experienced with Excel, PowerPoint, Google Analytics, SEO tracking tools
  • Amazon and eBay market place management experience a plus
  • Strong working experience with all leading social media platforms including Facebook, Twitter and Instagram
  • Solid experience working with web and mobile platforms. Technical knowledge of modern web, digital advertising and mobile platforms is a strong plus
  • Experience with digital video production and delivery over owned and operated channels is strongly desired
  • Proven experience with building and managing high-performing, cross-functional marketing teams
  • Strong planning, prioritization and project management competencies
  • Exceptional communication skills, including written, verbal and visual presentations
  • Ability to travel as needed; work flexible hours/days of the week
5

Digital Marketing Director Resume Examples & Samples

  • Work directly with the Chief Digital Officer to design the overall digital marketing ecosystem to support Party City’s eCommerce and overall brand/business goals
  • 10+ years Online Marketing experience with 3+ years in an Online Marketing management role
  • Client-side Retail experience a must
  • Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns a must
  • Management within a multi-brand/site portfolio a plus
  • Management of International eCommerce initiatives a plus
  • Proficiency in MS Word and MS Excel
  • Knowledge of PowerPoint, Access and MS Outlook
  • Strong project management, interpersonal and communication skills
6

Global Digital Marketing Director Resume Examples & Samples

  • Provide leadership, communication and education surrounding digital marketing and social media strategies and best practices across the global organization
  • Develop and drive the overall global social, platform and content strategies; working closely with global and regional colleagues, Brand Comms, Category & Web leads to ensure strategic alignment
  • Develop an over-arching brand and category content strategy in partnership with Brand & Category teams
  • Management of Digital Channel & Digital Content team; and external support agencies
  • Management and ownership of North American social strategy and delivery as key component of global plan
  • Oversight of content scheduling, publishing, moderation and ongoing engagement
  • Develop social behavior and brand identity guidelines for the social space, and govern brand standards across global and regional platforms
  • In partnership with the Digital Analytics team, analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns
  • Act as the social expert within Brand Comms and assist with campaign development & storytelling tactics
  • Attend weekly/bi-weekly category team meetings to share analytics, sentiment and conversation
7

Digital Marketing Director Resume Examples & Samples

  • Work directly with Harper’s Bazaar Sales/Marketing and with H.D.M. Sales/Marketing on developing strategy, pitches, presentations, and proposals for digital components of Harper’s Bazaar integrated programs
  • Serve as liaison for integration between Harper’s Bazaar and Hearst Digital Media, handling proactive and reactive proposals and projects
  • Serve as go-to resource for Harper’s Bazaar sales and marketing team, providing complete understanding of digital parameters, capabilities and opportunities
  • Serve as go-to resource for Hearst Digital Media sales and marketing team, providing complete understanding of Harper’s Bazaar integrated programs and print initiatives
  • Write integrated marketing proposals in tandem with Bazaar integrated marketing team
  • Join sales calls with Bazaar team to better articulate the Harper’s Bazaar digital offerings (might include occasional travel to outside markets)
  • Identify digital advertising prospects on a weekly basis and share prospects with Integrated Sales and Marketing teams
  • Work with Harper’s Bazaar integrated sellers and directly with clients on selling and executing integrated programs
  • Work with Ad Operations to develop internal success metrics to set marketing program benchmarks
  • Stay abreast of marketplace competition and digital innovations and present findings to team; work Bazaar’s AP Marketing to incorporate these tactics into advertiser supported programs
  • Develop extensive category knowledge. Read articles/research and relay knowledge back to sales team via updates and in presentation materials; attend industry events
8

Digital Marketing Director Resume Examples & Samples

  • Bachelor’s degree relevant to web, digital media, marketing etc
  • A social media ‘native’ - Live and breathe all things social with a constant finger on the pulse of latest trends and platforms, including: Facebook, Instagram, Twitter, YouTube, LinkedIn, and others
  • Strong understanding of usability methods and best practices in end-user engagement
  • Experience with social media management tools Sprout, Hootsuite etc
  • 1-3 years of experience in producing ROI and statistical reports on effectiveness and usage of website, social media and other digital marketing initiatives
  • Website administration and Google Analytics experience required
  • Proficiency with MS Office, html/website management, Content Management Systems, Web applications, Adobe InDesign, Adobe Photoshop and/or Illustrator, and internet technologies
  • Responsible for day-to-day YMCA brand compliant content management for website, Facebook, Instagram and future digital and social media efforts. Lead day-to-day social media engagement activities and strategies
  • Compile, analyze & interpret social media analytic tools to anticipate trends and identify strategies and opportunities for brand growth. Consistently monitor ROI through use of analytics. Make tactical adjustments based on data
  • Design templates and develop content for email marketing initiatives, while coordinating email scheduling. Monitor and report on effectiveness of email campaigns
  • Possess knowledge of best practices related to email marketing and execute email capture campaigns to increase email access to members
  • Manage the email archive for the Y, and generate statistical reports detailing the efficacy of emails/campaign
  • Maintain a pulse on day to day operations of all locations and work with branch executive directors and key staff to promote daily activities, special events, seasonal opportunities and other association-wide initiatives
  • Responsible for content development and maintenance for multi-page, multi-branch website
  • Manage search and statistics features, search engine visibility and rankings, and link requests
  • Implement and oversee the execution of Search Engine Optimization strategies for increase web traffic and increase Google AdWords campaigns, maximizing monthly budget
  • Consistently monitor website traffic through use of analytics. Make tactical adjustments based on data. Create tracking reports in Google Analytics and prepare monthly reports and recommendations
  • As needed, assist with other marketing department duties including print piece production
9

Digital Marketing Director Resume Examples & Samples

  • Be able to originate and deploy digital tactics within larger, integrated communications or marketing programs
  • Demonstrate they can develop thoughtful and effective social and digital strategies aimed at consumers and ideally industry influencers
  • Have a strong understanding of digital strategy, design, production and project management as
  • Be capable of going beyond tactical use of social channels to use them smartly and deliver results against agreed KPIs
  • Have experience managing projects from client briefing/conceptualization through quality assurance/launch, including serving as liaison between client teams and production staff
  • Have strong attention to detail, be a team player and accomplished client handler committed to ensuring client satisfaction
  • Want to mentor junior colleagues and help them develop skills and best practice, especially in content strategy and best practice community management
  • Have experience creating, managing and measuring platform influencer/blogger programs
  • Be able to identify, work with and explain key social media metrics
  • Have experience managing a staff including scheduling and administrative duties
10

Digital Marketing Director Resume Examples & Samples

  • Ideally, you have worked with parent communication in a brand universe, which appeals to the preschool target group where digital has been the foundation
  • Alternatively, you have worked with FMCG and gained an end-to-end marketing understanding with a spike in digital, enabling you to apply digital and social media strategy broadly throughout marketing
  • You hold a degree in media, marketing or equivalent at a master or MBA level
  • You have a strategic and functional understanding of the consumers you work with backed by solid experience developing and executing digital communication strategies towards parents
  • You speak and write English effortlessly, as we communicate in English daily
11

Digital Marketing Director Resume Examples & Samples

  • Serve as the in-house digital marketing expert and drive revenue generation for our college partners
  • Craft, set, and guide the marketing strategy and manage all aspects of the digital marketing plans for a portfolio of 100+ official collegiate athletics web sites
  • Guide the design team to align creative assets with all marketing efforts
  • Utilize multivariate & A/B testing to improve conversion rates of key revenue streams
  • Collaborate cross-functionally with all departments
  • Work with the product team to implement solutions that satisfy marketing goals & objectives
  • Serve as a consultative leader for our network of college athletics partners to establish brand consistency and spread the use of best practices
  • Use Google Analytics for campaign optimization, analysis, reporting and make recommendations to partners and executives
  • Bachelor’s degree in a related field, or equivalent work experience. An MBA is a plus, but not required
  • A passion for sports
  • Proficiency with Google Analytics
  • 3+ years of supervisor experience managing a team preferred
  • Ability to analyze and use data to inform marketing decisions
  • Expert level knowledge of at least one of these: SEO, SEM, Email Marketing, Acquisition Marketing, Mobile/Local Marketing
  • Experience building out and executing robust digital marketing campaigns
  • Demonstrated experience in activating campaigns across paid, owned and earned channels
  • Experience managing subscription products
  • Entrepreneurial spirit and an innovative mindset
12

Digital Marketing Director Resume Examples & Samples

  • Represent Member Experience Marketing on all member digital initiatives that touch our MA, PDP and Group Members including the transition to the new UHC 2.0 digital experience
  • Collaborate with the Digital Team to develop and execute a member portal digital strategy and roadmap to support the key prioritized member initiatives: medication adherence, closing gaps in care, managing through the Part D coverage gap, lower cost drug and procedure options etc
  • Support the drive to portal registration effort by ensuring that offline member campaigns drive appropriate online call to action
  • Build a governance process to prioritize personalized messaging including Clinical, Renew Rewards and operational to align with a Multi-Channel approach
  • Represent Member Experience Marketing on the development of appropriate business requirement documents (BRDs) to deliver the optimal member experience based on our key member experience priorities
  • Collaborate with member campaign team to facilitate online member engagement for key programs such as: Renew Rewards, Renew Lifestyle & Renew Learning
  • Monitor member portals to ensure effective delivery of the member experience
  • Lead the Renew Rewards online experience to ensure that all functionality is optimized across reward vendor(s) and the M&R Digital teams
  • 10+ years of career progression in marketing including digital consumer marketing and business analysis
  • Demonstrated project management skills with a knowledge of direct to consumer campaign management
  • Proven experience managing within a matrix organization
  • Proven ability to manage multiple priorities from inception to competition
13

Digital Marketing Director Resume Examples & Samples

  • Be the key point of Marketing support for our Media Sales team – creating standard collateral and custom documents for client pitches and responses to requests for proposals
  • Attend meetings with customers, new prospects and agencies in presenting advertising solutions; accountable for helping to elevate client experience and developing new relationships
  • Be the trusted resource of industry knowledge and trends, staying abreast of industry research and data points of all sources in order to leverage this information in general and client-specific sales materials
  • Proactively identify and overcome ad product adoption barriers and craft the story verbally and visually as to why a particular online venue is a good fit with the most likely customers for the online advertising opportunity we are selling
  • Maintain high level of knowledge related to digital media and communications planning in order to be the in house expert related to digital media products and trends
  • Assist with new product launches by directing the creation of collateral and articulating the positioning for new ad products
  • Consult with the Sales team on strategy and sponsorships, and provide materials for trade shows and conferences; maintain our brand reputation by coordinating with internal marketing/branding teams
  • Be the business intelligence for the Sales team re: site performance, audience insights and work with sales team to create solutions that create value for clients
  • Work with internal data and business intelligence teams to provide updated audience and site information for Sales efforts; Uncover trends and attributes that help to define and describe our site audience
  • Execute research requests via our internal data, ComScore, and other online metric tools
  • Analyze product performance, synthesize customer feedback and advocate improvements
  • Work on scaling solutions to stay ahead of sales pipeline demands
  • Manage external relationships with industry groups
  • Manage direct response and database one to one marketing efforts
  • Identify opportunities and represent voice of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
  • Quarterback go-to-market efforts to support product launches and scaled adoption
  • Partner effectively with Product, Brand Marketing, Engineering, Sales, Communications and other key teams
  • BS/BA Business Degree, MBA a plus
  • 6+ years experience in online media
  • Experience working at a digital agency, national marketer, and/or top online publisher
  • Familiarity with Ad Tech and the consumer media landscape, and the terminology associated with them
  • Experience with client-facing interactions and a proven track record of presenting to agencies and clients
  • Experience translating product features and advantages into a marketable value proposition
  • Be able to demonstrate deep understanding of
14

Digital Marketing Director Resume Examples & Samples

  • Reviewing reporting and analysis to provide strategic recommendations and guidance
  • Developing an understanding of and making recommendations on cohesion and leveraging of organic and paid rankings with online advertising and other digital channels
  • Maintain subject matter expertise by staying abreast of an evolving digital marketplace to determine optimal sources of paid search traffic by device and partner while utilizing best practices
  • 10 -15 years of Search (SEM) experience including solid basics in SEO
  • Fundamental understanding of testing processes and approaches
  • Ability to lead a team of 5-7 individuals
  • Ability to leverage search strategies within the total communication plan
  • Strong interpersonal and teamwork abilities
  • Collaborative approach/attitude
  • Ability to prioritize and organize issues/projects for self
  • Experience with at least one of the major bid management tools
  • Experience with Web Analytics, Preferably Omniture SiteCatalyst
  • Strong command of search engine research and reporting resources
  • Strong quantitative skills, including analytical abilities, statistics & math proficiency
  • Strong understanding of online media optimization techniques including CPA, CPC, CPL & revenue share models
  • Advanced Microsoft Excel proficiency
15

Digital Marketing Director Resume Examples & Samples

  • Set the global Digital Strategy for BG US. Understand global trends and define the key strategic choices (priority markets, organizational structure, resourcing) to equip the business group to stay abreast and jump ahead of these trends, innovating in the online landscape
  • Drive Online Value and market share through above average industry conversion; enable this through defining superior content / structure / messaging on our philips.com category pages and on content syndicated to relevant platforms
  • Together with the Business Segments, drive digital proposition pipelines that will create financial and brand value for Philips as an innovation company centered around US target audiences; together with the Global Marketing Team, design and implement communications’ eco-systems (such as apps) that will create a long-term “value-exchange” relationships
  • Together with the MarCom/Campaign Team, drive Social and Digital Communications, creating effective brand communications to reach customers in new digital channels and platforms
  • Define US BG digital strategy in collaboration with US BG MT, US BG Marcom Managers, and Market Leaders for plan definition
  • Review performance and impact of live programs and initiate corrective actions when necessary
  • Implement digital (marketing) processes and best practices providing input to cetral teams to enhance corporate digital processes
  • Grow the digital capabilities of your team by sharing your experience and actively developing them
  • As the impact of digital grow, expand the team adding to allow for broader impact of digital within the business
  • Put in place the needed infrastructure within the organization to successfully implement our digital strategy globally
  • Actively promote programs to internal stakeholders and create understanding and commitment for online strategy and programs
  • Build strong relationship with innovation partners, internal stakeholders and external customer and healthcare ecosystems
  • Around 15 years of experience with growing responsibilities in Marketing roles, of which the last 10 at least need to be focused on Digital
  • Relevant background within customer-driven companies with global reach. Multi-country experience is crucial and Healthcare experience a pre
  • Clear leadership skills; someone who can lead change by inspiring others and driving motivation and enthusiasm
  • High-level strategic thinking capabilities
16

Digital Marketing Director Resume Examples & Samples

  • Ability to effectively lead, coach and develop marketing staff
  • Thorough knowledge of digital marketing strategy and tactics
  • Proven ability to develop messaging that furthers CNA's brand, strengthens distributor relationships and positively positions CNA in the marketplace
  • Strong interpersonal and communication skills. Ability to effectively interact with internal and external business partners
  • Detail oriented with good analytical skills, and ability to coordinate multiple tasks
  • Knowledge of Microsoft Office suite as well as other business-related software
  • Bachelor's degree with Master's preferred in marketing, or equivalent
  • Typically a minimum of ten years of related work experience
  • LI-HM1
  • TMJ-HM
17

Digital Marketing Director Resume Examples & Samples

  • Lead the strategy, development and management and measurement of multi-channel digital marketing; including; online, mobile, social, email, text, search, display, digital content development/positioning and emerging channels
  • Primary system administrator for Salesforce Marketing Cloud, including day-to-day management of marketing content, coordination of business processes and identifying new functionality to drive increase performance results
  • Drive/lead collaborative and forward-thinking relationships with critical digital partners, providing consulting to teams to support our association and program or product objectives
  • Ensure digital marketing solutions support the association's strategic plan and digital objectives (i.e., mission/brand growth, traffic, revenue, membership experience)
  • Manage measuring digital programs success and reports performance of activities to assess against goals
  • Identify trends and insights, and optimizes plans based on these insights
  • Responsible for digital marketing budget, and balances the budget for operations and innovation
  • Create/execute and oversee the digital media calendar, ensuring all digital channels are synchronized in terms of content, messages and design and integrated across platforms such as PR and CRM
  • Develop training tools, provide support and coaching to increase competencies of internal teams and resources who interact with digital platforms
  • Foster a collaborative team environment between digital staff and Y Family Center teams
  • Lead the identification and refinement of new consumer experiences with digital platforms
  • Monitor competitive activities and proposes action to defend against competitive threats
  • Leads digital advisors and digital agencies, including supervision of posts and social
18

Digital Marketing Director Resume Examples & Samples

  • Form partnerships with content providers throughout the company and represents the online visitor point of view in implementing solutions and improvements
  • Establish and prioritize department responsibilities/objective relative to the group, department, division, and corporate goa ls. Ensure that projects are completed on time following established procedures and schedules
  • Communicate and/or present digital marketing strategy and plans to global SAS employees, management, customers, prospective customers, alliance partners, and industry analysts, as required
  • Perform all functions related to leading and managing a dynamic team, including: determining resource needs and making requests for personnel, equipment, and other resources; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback and coaching; encouraging and fostering skill development and professional growth
  • Establishes and prioritizes department or division responsibilities/objectives relative to department, division, and corporate marketing goals. Ensures that projects are completed on time following established procedures and schedules
  • Identifies current practices and emerging trends in area of marketing functional expertise
  • Acts as a liaison between department or division and internal and external parties that influence overall marketing strategies such as SAS Americas, SAS International, Business Alliance and Channel Development, Research and Development, Technical Support, Education, Publications, customers, prospective customers, alliance partners, and industry analyst, as required
  • Is graduated with Bachelor's degree in Business, Marketing, Advertising, Journalism, Public Relations, or related field
  • Has fifteen years of experience in high- tech communications, including at least nine years in marketing for computer software, and at least five years of management experience. Experience must include advertising, sales promotion, media relations, and writing
  • Possesses broad knowledge of product marketing and sales techniques, business partner relationship development strategies, and/or knowledge of a specific industry, market, technology, or business initiative related to area of assignment
  • Has excellent written, oral, and interpersonal communication skills with public speaking experience
  • Is able to travel frequently
19

Digital Marketing Director Resume Examples & Samples

  • Lead the team to ensure we reach our monthly lead and pipeline goals
  • Build new content and pages for Financial, SLED, Fed, and Medical to attract and engage industry-specific audiences (May)
  • Launch Thought Leadership destination to attract top of funnel prospects and executive audiences (June)
  • Launch a new site search tool to yield more accurate results and decrease bounce rate by 2.5% (54.3%) (June)
  • Make filling out a form frictionless by not requiring credentials each time and reducing # of fields required (June)
  • Pilot a chat program to drive more leads to ADRs (July)
  • Deliver a new series registration process that allows prospects to sign up for multiple webinars at once (July)
  • Ensure high-value keynotes, sessions, and lab content are merchandized on top trafficked/contextual areas (July)
  • Co-own process improvements around web development and operations
  • Report on weekly, monthly and Quarterly KPIs. Develop and adjust programs and plans as necessary to ensure we meet these KPIs
  • Ability to drive and thrive in a fast paced, performance-driven culture
  • Successful track record leading all of the programs outlined above
  • Strong leadership, collaboration and communication skills
  • 10+ years .com or agency background required
20

Digital Marketing Director Resume Examples & Samples

  • Plan and execute all web, SEO/SEM, marketing databases, email, and display advertising campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Improve the usability, design, content and conversion of the company websites
  • Plan, execute and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and member touch points
  • Review new technologies and keep the brands at the forefront of developments in digital marketing
  • Undergraduate degree in marketing
  • Strong understanding of Google AdWords, Google Analytics, Google Webmaster, and Google Tag Manager
  • Strong understanding of current online marketing concepts, strategies and best practices
  • Experience coordinating and implementing SEO and SEM strategies
  • Experience in e-commerce and email marketing
  • 3+ years previous experience in a similar digital marketing role
21

Digital Marketing Director Resume Examples & Samples

  • An experienced professional with expertise leading teams in applying digital communications solutions with an emphasis on social media strategy and engagement programs
  • Part strategist, part account lead, part hands-on tactician, capable of envisioning, leading or implementing, as the situation requires
  • Excellent relationship skills; good listener; respects the expertise of others; ability to motivate and generate effective action from all levels of the organization. Able to build strong relations with agency clients, account staff, and senior managers within the firm
  • A consummate team player that brings a passionate, positive, high-energy approach to client service and delivering results
  • Comfortable in the role of teacher, trainer, mentor. The successful candidate should possess enough hands-on experience implementing digital communications to translate terminology into a language that all can understand
  • Join our digital team in a client service role - responsible for community management and ongoing community engagement, including content development and development of social and integrated communications strategy
  • Create ongoing acquisition programs across social channels that lead to growth of channel engagement and generate sales leads for our clients
  • Advocate and make recommendations around social marketing programs, messaging, and integrated campaigns
  • Possess a flair for project management, attention to detail and be able to drive amazing programs delivered on time and on budget
  • Monitor and report on trends in social media tools, applications, channels, design and strategy
  • Identify threats and opportunities in user generated content surrounding the business
  • Use insights, metrics and analytics to optimize communications in type, tone, frequency, and topic – as well as improve community growth and engagement
  • At least 5 years of direct social media experience, building communities and campaigns with demonstrated creativity and success
  • Expert in social media monitoring and analytic tools, and experienced in executing and managing social strategies
  • Positive attitude, detail oriented, strong communicator and critical thinker
  • Strong writing and editorial skills with utmost attention to detail
  • Energetic and capable of participating successfully in a very fast-paced environment
  • Collaborative, team-oriented and capable of thriving in a group work environment, ideally with previous agency experience
  • Accepts and learns from constructive criticism and responds positively and quickly with proper solutions
  • Degree can vary from Liberal Arts to Public Relations, Communications, Marketing or Business
  • Experience with large, complex B2B or Fintech brand(s) preferred
  • Understands the news cycle
22

Associate Digital Marketing Director Resume Examples & Samples

  • Drive agencies to develop digital strategies, plans and programs to reflect brand needs, digital industry trend and consumer insight / behavior evolvement
  • Lead the team to drive digital marketing projects, synchronized efforts with internal and external stakeholder to contribute to overall success
  • Competitive edge/eco-system within 3 key digital networks (BAT)
  • Relevant and dominant brand / product ibuzz, especially in integrated social platforms
  • Elevating of brand engagement among younger digitalized consumers
  • Integration between online and offline activities, especially for new user recruitment
  • Optimized media buying under multi-screen environment
  • Effective brand search
  • Partnership with E-commerce team from content and calendaring synergy to maximize overall business return
  • Continuous online tracking, analytic and reports for business insight
  • Develop, manage and train 5 subordinators
  • Over 10 years marketing/agency experience as a must, of which at least 4 years in digital marketing
  • Cosmetics experience preferred
  • Business intuition
  • Thought leadership
  • Result-driven
  • Initiative
  • Collaboration
  • Facilitation
  • Employee development
23

Digital Marketing Director Resume Examples & Samples

  • Build and execute a global digital marketing strategy to support the organisation’s ambitious growth targets and be able to articulate to the wider Group Marketing team and wider business the company’s long term digital vision
  • Responsible for ensuring client facing digital marketing infrastructure is robust with processes, procedures and policies in place to recover from unforeseen events and mitigate risk
  • Will manage large scale projects, rebuilds and updates ensuring they stay within budget and commercial objectives. Able to make decisions based on insight and science
  • Will sit on the Marketing Leadership team and influence peers and the wider business on their digital marketing strategies. Proactively coach the wider Group Marketing team on the effective use of digital channels
  • Build and lead a strong team to deliver market leading digital communications and platforms across multiple languages. Will strive to understand the needs of customers and prospects and optimise user journeys appropriately
  • Responsible for creating the strategy, processes and programmes necessary to generate quality leads for the TMF Group sales team
  • Proactively form and maintain a strong external network of experts and peers to keep abreast of technological tools and techniques with a view of introducing them to TMF
  • Recruit, negotiate with and build working relationships with a network of digital agencies to ensure that they deliver creative work that is suitable for the various digital channels and platforms
  • Oversee the strategy and management of advertising and customer acquisition in all digital channels such as PPC, Programmatic, email, SEO and paid social
  • Drive a data driven culture within the global marketing team, ensuring that decisions are based on analytics and attribution analysis and that data is used throughout the buyer journey to optimise every touch point, maximise conversions and deliver the best client experience throughout
  • Working closely with the Global Communications Director to ensure that the digital marketing activities fully leverage all PR, content and brand building activities
  • Responsible for bringing new ideas to the organisation to evolve the digital landscape
  • Able to make decisions based on insight and science
  • Recognised internally and externally as a Subject Matter Expert in digital marketing
24

Digital Marketing Director Resume Examples & Samples

  • Develop and maintain project plans for large multi-faceted Marketing campaigns
  • Work with creative partners to develop new and update existing creatives for email marketing, digital advertising, landing page testing and search programs (both PPC and SEO)
  • Work with legal liaisons to manage required compliance updates for existing creatives
  • Maintain organization and communications of legal requirements to team
  • Prepare documentation and provide status updates to team and senior management
  • Develops lists of action items, next steps, and routes goals and objectives to necessary stakeholders
  • Create and perform cost benefit analysis, and manage vendor relationships as required
  • Prepare presentations for strategic updates
  • Assists with organizational and administrative tasks to support growth
  • Maintain documentation and schedules, keep files and department organization
  • Ensures deliverables are met on time
  • Performs other related work as required or requested
25

Digital Marketing Director Resume Examples & Samples

  • Define and lead the E-Commerce roadmap through strategic thinking and collaboration by translating overall business strategy and customer goals into actionable work plans
  • Develop and manage all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives
  • Oversee site experience to provide a dynamic digital experience across devices with features and functionality that provide an inspiring, user friendly experience to customers
  • Implement and utilize A/B testing with quantifiable test objectives and actionable results across emails, homepage, landing pages and product pages
  • Develop and execute the ecommerce strategy, including mobile app experience, defining the digital customer experience and align with brand tone and voice
  • Support development of content creation across digital channels
  • Manage multiple budgets and supervise digital media integration into broader brand traffic /sales awareness /initiatives
  • Partner with Marketing / Merchant disciplines on key sales and brand priorities
  • Maintain a thorough understanding of current and emerging trends in digital marketing, mobile marketing, technology, fashion and ecommerce
  • Define metrics and analyze campaign success, track and forecast user growth and engagement
  • Seven (7+) years of experience in a Marketing role, with a focus on digital retail media is required
  • Proven track record of marketing growth success
  • Strong desire to be constantly learning about new marketing and product trends and help shape the business growth from the ground up
  • A strong understanding of digital /brick and mortar integration
26

Digital Marketing Director Resume Examples & Samples

  • Develop and manage the strategy, tone, content and audience across both paid and earned media
  • Own and manage agency and tech partner relationships
  • 5+ years previous experience in a similar digital marketing role
27

Search Engine Optimization & Digital Marketing Director Resume Examples & Samples

  • 7+ years’ experience in SEO/SEM primary function or 10+ years’ in digital marketing role including SEO
  • Thorough understanding of SEO/SEM strategies, search term research, keyword targeting, and technical obstacles that would hinder search engine bot crawling and indexing and SEO editorial best practices
  • In-depth knowledge of optimizing websites for major search engines; including how HTML, Javascript and site architecture impact search rankings
  • Familiarity with Google webmaster tools
  • Expertise in the Google AdWords platform
  • Highly proficient in Excel and PowerPoint with the ability to analyze data and prepare report presentations
  • Experience with third-party enterprise SEO tools and Omniture/Site Catalyst web metrics preferred
28

Digital Marketing Director Resume Examples & Samples

  • Lead the implementation of Retail China Digitalization strategy and ensure it is aligned with China Strategy and IT roadmap
  • Develop and implement digital marketing plans in line with business Objectives and consistent with Retail China Marketing Programs
  • Monitor regional Connected Car competitive activity, market changes and trends; Lead the team to develop the Connected Digital Experience strategy for Retail Business across all relevant digital channels
  • Set roadmap and implement CRM/single measurement/analytics solution across all relevant digital CVPs
  • Set roadmap and implement single content management solution across all relevant digital CVPs
29

Digital Marketing, Director Resume Examples & Samples

  • Lead and manage all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, mobile, video and SEO)
  • Create new opportunities and channels to drive traffic and conversions
  • Test and evaluate best acquisition channels for both existing and new customers
  • Drive integrated omni-channel experiences for the healthcare customer
  • Create, maintain and meet ROI projections for overall portfolio of marketing vehicles
  • Experience developing and executing a cohesive, ROI-driven marketing plan with proven results
  • Maximize paid and organic search engine traffic and conversion, while meeting cost per acquisition targets
  • Test landing pages and emails to improve conversion performance
  • Proactively forecast and report successes, inconsistencies and underperformance
  • Travel up to 30-40% percent
  • 7+ years of relevant work experience
  • Willingness to travel up to 40%
  • Valid Driver’s License (necessary for travel to client sites)
  • Strong analytical, quantitative and problem solving capabilities, with a attention to details, at both strategic and executional levels
  • Proven relationship-management skills with ability to communicate effectively and successfully influence across all levels
  • A hunger to learn and follow industry trends
  • Experience working in a fast-paced, entrepreneurial environment
30

Digital Marketing Director Resume Examples & Samples

  • Set and translate a vision for online marketing into a coherent digital marketing strategy for Energy BU
  • Build the digital marketing roadmap
  • Develop and execute strategy in line the Energy BU marketing plan and brand awareness priorities
  • Manage all digital marketing channels (Schneider.com website, blogs, emails and social media) to ensure brand consistency
  • Manage the Energy web content (Product and Editorial) and its deployment in geographies
  • Maximize web traffic by all means and drive analytics to build improvement plans
  • Manage and improve online content, considering analytics results
  • Develop specific campaigns using SEM, SEO, email campaigns, blogs, forums, marketing automation tools, web and other digital experience to generate leads, and create and maintain high levels of customer interaction
  • Understand and run analytics to measure campaigns ROI
  • Utilize strong analytical ability to evaluate and improve customer experience across multiple channels and customer touch points
  • Leverage social media to enhance our visibility and increase of share of earned media
  • Oversee our social media accounts
  • Lead and manage the digital marketing team
  • Prepare budget associated to digital actions
  • Increase brand awareness, follow our share of voice, challenge results and build action plans
  • Make sure plans are in alignment with budget
  • Work with the rest of the organization in development of overall business plan
  • Brainstorm new and creative digital growth strategies
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments
  • Educated to degree level. Ideally with a digital marketing qualification too
  • Overall marketing experience with an expertise in digital marketing
  • Ability to carry out all digital functions
  • Great project management, organizational, and analytical skills
  • Experience and in depth understanding of SEM
  • Experience in lead generation and/or Marketing automation
31

Digital Marketing Director, Kazakhstan Resume Examples & Samples

  • Strong team management and communication (written and verbal) skills
  • Analytical and project management skills
  • Solid knowledge of online marketing and digital products best practices
  • English and Russian – professional working proficiency, as it is necessary for communication within a group
  • Proven track record record in digital users acquisition through digital channels
32

Digital Marketing Director Resume Examples & Samples

  • Own and manage NTTA’s digital roadmap and campaign portfolio including content, segmentation, customer communication, and creative look and feel
  • Create, maintain, and revise detailed project scope, time-lines, resource estimates, and documentation
  • Lead and direct the creation of compelling content to support the campaign roadmap
  • Conceive and deploy campaign roadmaps as well as develop budget and effectively present projected ROI to relevant executives
  • Work with other marketing functions and sales support teams to devise effective and creative digital campaigns
  • Manage budget expenditures and staff oversight
  • Plans, organizes and leads the campaign department to meet company standards and strategic goals by ensuring consistency with the company's business approach
  • Manage relationships with agencies and outside experts to ensure optimal expertise is obtained and strategy is executed including the use of the most current technology and tools, content utilization, and optimization
  • Manage budget and resource utilization to ensure ongoing operations of the department within established budget, productivity and efficiency standards
  • Determine the technical and architectural standards and specific direction of projects including software platforms, hardware platforms, design architecture, development standards, and build and release procedures
  • Estimate project time and resource requirements accurately based upon current resource costs/capabilities and time needed
  • Maintain and update status reports, including budget status of all ongoing projects
  • Bachelor's degree in computer science or business equivalent; Master's degree preferred
  • Five or more years of digital campaign management and development experience
  • Strong analytical, marketing, prioritization, influencing, and negotiating skills
  • Excellent project management skills, highly collaborative and process oriented attention to detail and ability to see projects through to completion
  • Ability to devise strategies and translate strategic objectives into tactical plans
  • Propose and support incorporation of new technology, as needed
  • Knowledge of hosting hardware, software technologies and security concerns for campaign applications
  • Ability to manage customer expectations
  • Skill in budget preparation and fiscal management
  • Ability to develop strong working relationships
  • Good technical aptitude
  • Expert ability to handle multiple tasks concurrently and adapt to changing priorities
  • Ability to interface with all levels of employees, clients and vendors
  • Ability to work with deadlines, and under pressure in a fast paced environment
  • Demonstrated ability to be flexible, outgoing and positive, and to exercise independent judgment when making decisions