Digital Marketing, Director Cover Letter

I am excited to be applying for the position of digital marketing, director. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for technical leadership with internal supporting organizations, global digital agencies, partners, vendors and digital media partners for executing, managing, and measuring marketing programs across digital channels including eCommerce, Social, SEO, SEM, and eMail.

My experience is an excellent fit for the list of requirements in this job:

• Deep understanding of digital marketing landscape
• Experience hiring, managing and developing high-performance teams
• Experience with web analytics (e.g., Adobe Omniture Site Catalyst, Google Analytics, Coremetrics)
• Agile Testing mindset
• Analytical skillset to extrapolate data to show ROIs and use data to drive direction
• Plan and execute end to end digital marketing levers
• Provide functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns
• Contribute to thought leadership on category specific initiatives that will move the overall marketplace business forward

I would like to submit my application for the digital marketing, director opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for spending guidelines for each marketing channel by managing ROAS in collaboration with channel leads and agencies.

Please consider my qualifications and experience:

• Proven leadership skills with track record of developing, promoting high performing teams
• Solid software skills relevant to eCommerce and data management/insight generation
• Proven track record in developing, implementing, and growing successful performance marketing media strategies
• Skilled at using data and metrics to provide actionable insights, determine optimizations
• Analytic and quantitative skills balanced with creativity and passion
• Driven self-starter, with an entrepreneurial mindset
• Positive and team oriented
• Previously served as persuasive leader on cross-functional team or task force that successfully delivered a solution for given business challenge(s)

In response to your job posting for digital marketing, director, I am including this letter and my resume for your review.

In the previous role, I was responsible for input in the selection and support the management of external digital marketing platforms and / or agencies to execute against the digital marketing strategies.

Please consider my experience and qualifications for this position:

• Solid project management skills that allow on time delivery of projects
• Dynamic and results-oriented, with positive attitude and leader mentality
• Innovator with the drive and persistence to take this to the next level
• Self-motivated and proactive at finding new solutions to grow the business
• Report on weekly, monthly and Quarterly KPIs
• Use insights, metrics and analytics to optimize communications in type, tone, frequency, and topic – improve community growth and engagement
• Excellent interpersonal and relationship building skills with a proven track record of leadership that delivers business results
• Strategy and planning in management consulting or corporate strategy

I would like to submit my application for the digital marketing, director opening. Please accept this letter and the attached resume.

Previously, I was responsible for multi-channel/digital subject matter expertise in defining and driving the customer engagement strategy for a specified function (Medical, Marketing, External Affairs) as part of a unified customer experience platform.

My experience is an excellent fit for the list of requirements in this job:

• Deep understanding of mobile, and web technologies, extensive experience working with marketing agencies, media, and content providers, and experience driving enterprise level implementations of marketing technology
• Solid knowledge of website analytics
• Proven working experience with CRM systems, including Salesforce and the Salesforce Marketing Cloud (formerly Exact Target)
• Proven experience with Word Press
• Basic design experience, including familiarity with Adobe Creative suite (specifically InDesign, Dreamweaver, Lightroom, Photoshop, Premiere Pro)
• Experience with creating and editing videos using Premiere Pro or other editing software
• Understand the creative and work on the development of the digital content distribution strategy
• Knowledge of digital ecosystem & social media platforms

I submit this application to express my sincere interest in the digital marketing, director position.

In my previous role, I was responsible for a stronger, consistent experience for marketing events that aligns to a multi-channel online experience with the Illumina brand.

Please consider my experience and qualifications for this position:

• Previous experience managing Digital marketing professionals in a corporate setting
• Demonstrated mastery of overall digital marketing
• Experience in digital, CRM, and multi-media that spans multiple customers in the healthcare/pharmaceutical area, with a strong lean towards consumers/patients
• Tact and Professionalism
• Comfortable interacting at the highest levels of the firm, and leading across functions
• Able to analyze opportunities, build solid business cases, and present to senior leadership
• Deep understanding of full range of online marketing acquisition programs and media alternatives
• Significant experience in site analytics, on-site search and site functionality