Consumer Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the consumer marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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NB
N Berge
Nat
Berge
2783 Wisoky Court
New York
NY
2783 Wisoky Court
New York
NY
Experience Experience
05/2015 – present
Los Angeles, CA
VP, Consumer Marketing
VP, Consumer Marketing
05/2015 – present
Los Angeles, CA
VP, Consumer Marketing
05/2015 – present
  • Create innovative and effective events for consumers. Manage all aspects of planning and project management of events through completion
  • Work closely with research department to understand the complex Us Hispanic market and provide strategies to target audiences in new, innovative ways
  • Work closely with research department to understand the complex US Hispanic market and provide strategies to target audiences in new, innovative ways
  • Manage and inspire direct reports to work as a best-in-class team
  • Develop strategic partnerships with emerging media
  • Oversee Team in management of the overall marketing budget, ensuring effective and economical allocation of resources
  • Oversee consumer marketing with a focus on the creation and establishment of new and fresh approaches when speaking to consumers
03/2011 – 12/2014
Boston, MA
Consumer Marketing Specialist
Consumer Marketing Specialist
03/2011 – 12/2014
Boston, MA
Consumer Marketing Specialist
03/2011 – 12/2014
  • Working alongside the US Marketing Director to cultivate new consumers partners and other brand relationships to grow consumer sales
  • Leading M.A.C Australia’s Social Media Strategy development and execution across global M.A.C and local retail partner platforms
  • Provides excellent customer service to internal and external customers
  • Coordinate daily with the Advertising Analysis team, oversee post-promotion analyses, providing input to buyers, and ad item markdowns
  • Create compelling and strategic marketing presentations to drive buy-in and alignment across business units and stakeholders
  • Develop and create clear and concise marketing briefs and work with marketing communications to create market-ready content
  • Work cross-functionally with market insight teams, product, pricing, marketing communications, and channel to develop and execute campaigns end-to-end
11/2004 – 09/2010
Phoenix, AZ
Consumer Marketing Intern
Consumer Marketing Intern
11/2004 – 09/2010
Phoenix, AZ
Consumer Marketing Intern
11/2004 – 09/2010
  • Work with marketing, PR, and outreach teams to develop proposed launch plan for an upcoming product
  • Understand, create and develop ROI analysis that involve business results, marketing campaigns, etc
  • Work with Creative team to create compelling messaging across email, app and other channels
  • Working with internal and external creative resources to develop new creative strategies, ideas, offers and executions
  • Analyzing results of previous promotions to identify successes and failures and develop next actions and recommendations based on these results
  • Developing presentations to showcase concepts and sell-in ideas
  • Collaborate with our marketing, PR and sales teams to create product positioning and materials
Education Education
Bachelor’s Degree in Marketing
University of Memphis
Bachelor’s Degree in Marketing
Skills Skills
  • Serve as thought leader on the role of media in delivering meaningful impact for the Facebook brand, consumer and developer products
  • Establish and scale key learnings across marketing efforts to drive effectiveness and efficiencies
  • Partner closely with cross functional teams ranging from Ads Product to Marketing Analytics to drive best practices, identify testing opportunities, and develop roadmaps for consumer marketing efforts
  • Project manage complex work streams and initiatives across marketing objectives
  • Manage and mentor a team of high performing media managers supporting a range of FB consumer/developer products
  • Stay abreast of key media and advertising trends and innovations to bring to future product marketing campaigns and potentially expand the scope of marketing efforts
  • Streamline processes and build scalable solutions to support a rapidly growing number of Marketing campaigns across brand and product. Continue to build the team's identity and establish a working relationships with the brand and product marketing teams
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1

HBO Executive Assistant, Consumer Marketing Resume Examples & Samples

  • General administrative duties, including: answering phones, screening/redirecting calls, troubleshooting inquires, scheduling meetings, organizing conferences and large group meetings
  • Creating and formatting documents in Word, Excel and Power Point
  • Arranging executive travel
  • Drafting correspondence, internal memorandum and e-mail communications
  • Regular interaction with HBO and industry executives
  • Performing other administrative responsibilities as needed
2

Spring Adult Swim Consumer Marketing Intern Resume Examples & Samples

  • Identify quotes, curate video- and image-based content for Facebook, Tumblr, Vine, Instagram and other social platforms (memes, GIFs, etc)
  • Act as a creative liaison for social extensions on all consumer marketing campaigns
  • Monitor digital trends and emerging media, and make creative recommendations for testing and learning against each that make sense
  • Analyze buzz data surrounding our network, shows and fans; translate metrics and data into actionable and relevant content for our fans
  • Must have a deep understanding of multiple social media platforms and their proper application for marketing; active presence on social media platforms; extensive knowledge of Facebook, Twitter, blog/microblog formats (Tumblr), check-in based services (Foursquare, GetGlue), Photo- and Video-sharing platforms (Instagram, Vine); and intimate knowledge of web culture and new media
  • Basic knowledge of Photoshop and Illustrator for the purposes of designing and executing lightweight graphic and photo-driven social content per the social content strategy
  • Video editing experience strongly preferred
  • Avid and passionate interest and/or user-adoption of technology enabled communication and social media
  • Intellectual curiosity for staying current with online/offline trends, evaluating technologies and programs, and recommending how and when to best take advantage of them to serve marketing needs
  • Creative mind; understands and the Adult Swim aesthetic and/or sensibility
  • Strong project management, organizational and multi-tasking skills in order to manage multiple shows and competing priorities
  • Positive and pro-active attitude
3

Director, Digital & Consumer Marketing Resume Examples & Samples

  • Define the go to market campaign and communication strategies within the ecommerce and digital landscape
  • Develop and leverage deep business understanding and strong relationships with key stakeholders to align consumer campaign objectives and approaches with B2B efforts. Influence key partners across the organization to drive success of the consumer channel
  • Partner with Product, Sales, Finance, and Strategic Marketing leaders to define the consumer segments that will present the highest ROI for MHHE. Support Finance teams in forecasting and budgeting ecommerce business through the review and assessment of site analytics and sales transactions
  • Define the higher education ecommerce roadmap in collaboration with key stakeholders
  • Recommend and create multi-channel digital marketing plans to engage and build audiences and provide measureable ROI
  • Actively seek new ways to continue to improve the ecommerce experience by evaluating new solutions, customer communication tools, mobile solutions, etc
  • Lead vision, strategy for Marketo marketing automation initiatives across strategic marketing touch points/assets that help optimize campaign effectiveness
  • Build demographic and behavioral lead-scoring for consumers; create nurture and drip marketing tracks
  • Develop, implement and document strategy for ongoing data import, validation, augmentation, and enhancement of the consumer marketing database
  • Assist in designing and executing A/B and multivariate testing on emails and landing pages to continually maximize ROI
  • Act as the lead point person for marketing automation issues, funneling support issues through to the appropriate channels
  • Routinely assess competitive landscape and provide insights and strategies to address
  • Build and manage budgets and resources effectively; measure programs and campaigns for effectiveness; report on success via traditional and non-traditional measures; demonstrate ROI
  • Lead and/or facilitate periodic internal training on the benefit and ROI of digital marketing campaigns. Educate and evangelize
  • A bachelor’s degree is required, an MBA or Master’s degree is a plus
  • 10-15 years of experience in a consumer/online ecommerce company, preferably marketing digital based educational products
  • Leadership experience building and or managing ecommerce businesses
  • Experience in data mining and analysis, data maintenance and cleansing
  • Strong relationship acumen; ability to build strong relationships at all levels in the organization
  • Solid experience and understanding in digital marketing, SEM, Social Media, Campaign Planning, Marketing Automation tools (Marketo) and CRM tools (SalesForce.com), and performance tracking technologies, (e.g. Google Analytics)
  • Understanding of web development life cycle, internet technologies and best practices, web design and UX
  • Must be an independent self-starter with a sense of urgency and a strong desire to demonstrate results
  • Demonstrate creativity, resourcefulness, decisiveness good judgment and excellent problem solving-skills
  • Strong project management skills with an affinity for consistently producing high-quality work and yield with a customer focus
  • Excellent communicator. Ability to define and explain complicated matters in a comprehensive and simplified manner
4

Director, Digital Consumer Marketing Resume Examples & Samples

  • Develop marketing strategies and implement programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive new subscriber acquisition. Collaborate with internal sales, editorial, product and technology partners to gain buy-in and drive execution
  • Partner with local marketing teams across Gannett to implement customized programs in each market
  • Partner with internal IT teams to drive the implementation of new digital capabilities and infrastructure to support subscription sales
  • Oversee reporting against subscription goals driven through digital marketing. Work with internal analytics and finance teams to define and develop monthly forecasts, detailed campaign reports and weekly dashboards. Optimize marketing programs based on channel performance
  • Utilize data as a key means for developing new marketing strategies and implementing new tactics
  • Collaborate with internal marketing partners to develop holistic creative campaigns that touch customers throughout every point in their lifecycle. Shepherd the creation and implementation of consistent sales messaging throughout all digital communication
  • Manage, mentor and grow a small team of direct reports
  • Manage relationships with media and creative agencies and technology vendors
  • BS/BA required, MBA preferred
  • 10-15 years of marketing experience, with 10 years of digital marketing experience including audience development, ecommerce and/or agency experience, with a proven track record of successfully implementing SEM, display media and email campaigns to drive subscriber or traffic acquisition
  • Proven experience in mobile marketing with knowledge of the iOS and Android platforms
  • Experience managing social media as a marketing channel is a plus
  • Understanding of ecommerce and best practices in purchase process development
  • Displayed experience partnering with digital product development and/or product marketing
  • Demonstrated success in cross-functional leadership, building strong relationships and partnering with internal colleagues and external vendors
  • Experience using marketing research and data from Google Analytics, Omniture, Comscore and other mobile and/or social media analytics to inform marketing strategy
  • Exceptional written and verbal communication skills with experience successfully presenting to executive audiences. Must be a confident, articulate presenter with the ability to explain detailed information clearly and concisely
  • Experience managing a small team of direct reports
  • Ability to manage across a highly matrixed organization
  • Strong organizational and planning skills with the ability to manage multiple projects at once
  • Strong sense of urgency
  • Entrepreneurial spirit with the ability to be nimble and scrappy
5

Consumer Marketing Specialist Resume Examples & Samples

  • Effectively communicates details of programs, results and accomplishments to the Regional Sales Manager and local publishers. Communicates all promotions locally and to the Customer Solutions Center (CSC)
  • Facilitates timely launch of programs. Provides oversight of contract fulfillment by outside sales vendors; which may include kiosk and telemarketing
  • Provides excellent customer service to internal and external customers
  • Creative and analytical ability needed to develop new programs
  • Must be able to create and manage a budget, trend revenue and expense streams
  • Must be able to communicate effectively in a regionalized structure, building strong communication channels to consumer sales groups at remote sites
6

Head of Consumer Marketing Resume Examples & Samples

  • Be an expert in understanding your target audience and the voice of Canadian consumers to the internal business
  • Drive the leadership, direction and development of Spotify’s consumer marketing strategy, plans and execution in Canada
  • Identify primary target audiences and delivering best-in-class content and solutions through direct and third-party channels
  • Develop consumer marketing strategies for successfully driving awareness, consideration, trial and retention leveraging media, and partner channels
  • Work closely with Spotify Artist & Label Relations teams to drive the music industry agenda within consumer marketing initiatives
  • Manage the marketing budget for Canada to ensure marketing programs executed are ROI optimized
7

Manager, Global Consumer Marketing Resume Examples & Samples

  • Lead the production of various global digital and social brand campaign assets that support the strategic Levi’s marketing plan
  • Bethe subject matter expert for all social platforms and social tools globally, driving leadership and innovation
  • Write creative briefs and collaborate with necessary cross-functional and regional team members to ensure all briefs are complete and well-rounded
  • Support development of seasonal integrated marketing plans by developing various global digital / social guidelines and style guides to ensure executional clarity and continuity
  • Maintain the day-to-day digital creative agency relationship and ensure that all teams both internally and externally are aware of expectations and the flow of the work through the process
  • Build and maintain day-to-day relationships with key social media partners and vendors to stay up to date on the latest platform innovations
  • Partnering with internal and external creative teams - all delivery dates are met, creative process is handled in allotted number of review rounds, kept in scope and key stakeholders are brought in at the correct points in time to review the work as necessary
  • Drive strong communication processes with local marketing affiliates to deliver successful campaign implementation worldwide
  • Partner with Consumer Insights team to establish appropriate KPIs, measure program effectiveness and identify actionable insights
  • Understand the Levi’s brand financial plan and develop briefs that not only meet creative expectations but make positive impact on how the work drives sales
  • Help manage the Global Consumer Marketing financial budget
  • Facilitate the process between the budget coordinator, finance and our agency partners
  • On a monthly basis go through the checks and balances with our Finance team and Budget Coordinators to make sure the responsibility of paying invoices is occurring correctly
  • 6+ years of industry experience with a strong understanding of cross-platform digital marketing
  • Brand Manager or Sr. Supervisor with experience managing highly disruptive and engaging digital and social programs for culturally relevant consumer brands
  • Strong skills in relationship-building internally and externally, negotiation, program management and presentation/communication
  • Deep understanding of youth-culture trends, the digital and social landscape and the ability to leverage this new media to reach, connect and influence consumers
  • Experience creating content for social media as the voice of a brand, and engaging with social media audiences
  • Superior writing (copywriting) and preferred experience with digital photography / image editing programs (Photoshop)
  • Experience with social media publishing and moderation tools
  • Experience in effectively managing multiple agencies
  • Proven ability to drive flawless execution (on-time, on-budget is standard), and be analytical
  • Excellent prioritization and problem solving abilities
  • Passion for the Levi’s brand
  • Comfortable managing multiple projects
  • Ability to identify insights and craft briefs that effectively direct creative teams
  • Knowledge of apparel market preferred
8

Director, Digital & Consumer Marketing Resume Examples & Samples

  • Oversee BTN’s social and digital media strategy as it relates to promoting the network - serve as the liaison between marketing, communications, programming and production and digital media to develop the strategy for BTN’s use of social and digital media
  • Work closely with Director of Digital Content to effectively use BTN resources as well as outside sources to promote BTN through social media and digital campaigns
  • Set up strategic plan for digital and social media analytics and provide regular reports on BTN’s progress
  • Work closely with Creative Service Director to create effective digital and social media marketing campaigns
  • Work closely with School Marketing Manager to develop integrated social and digital campaigns with B1G schools and B1G conference
  • Work with outside agency to develop, implement and measure BTN paid media campaigns
  • Research and evaluate new opportunities for BTN in the social and digital media space
  • A Bachelor’s degree and 8-10 years marketing/digital experience - agency/media buying experience a plus
  • Experience in the development and successful implementation of social and digital campaigns using Twitter, Facebook, YouTube, Instagram Pinterest and Tweet Deck
  • Strong knowledge in the use of SEM, Contextual, Display, Re-Targeting, Programmatic, Mobile and Social in media buying campaigns
  • Expertise in the use of Scarborough, Wildfire, Google Analytics, Facebook Insights, Adobe Analytics and Web analytics
  • Design background including InDesign, Photoshop, Illustrator, WordPress, Drupal and Dreamweaver a plus
  • Strong verbal/written communications skills are required
  • Must be detail oriented with excellent relationship building and organizational
9

VP, Consumer Marketing Resume Examples & Samples

  • Develop and implement strategic marketing plans to promote MTV priority initiatives. Work internally with all lines of business including: programming, on-air promotions, integrated marketing & partnerships, press, online, research, public affairs and affiliate marketing to develop and implement strategic marketing plans
  • Direct agency on creative media approaches and set KPIs for each campaign
  • Build campaign vision and objectives to help team in understanding campaign goals
  • Partner in tandem with Vice President of Fan Engagement to create a cohesive marketing campaign strategy and approach
  • Collaborate with SVP on assessing audience research and show positioning to create a clear off-channel message strategy in partnership with the internal creative teams
  • Oversight of pre and post analysis of campaigns which includes tracking of quantitative and qualitative performance of MTV marketing initiatives (pre/post studies, campaign recaps/insights). Goal/result is to manage Directors and Managers with preparing status decks and one-sheets, as well as launch/recap/results decks, and communicate plans and successes amongst stakeholders
  • Oversee Team in management of the overall marketing budget, ensuring effective and economical allocation of resources
  • Bachelor's Degree with 10-15 years of relevant consumer marketing media experience. MBA is a plus
  • Experience managing direct reports
  • A proven leader with strong written and oral communication (presentation) skills
  • Must be extremely self-motivated and goal oriented
  • Enjoys and embraces change and continues to remain flexible
  • Broad-based marketing background including: Media Planning, Promotion, Digital, and Events
  • Experience in marketing, advertising, research, and/or brand management
  • Experience in developing, tracking and analyzing quantitative and qualitative information
10

Director, Global Consumer Marketing Resume Examples & Samples

  • 8 years of relevant experience
  • Deep understanding of all social platforms, from functionality to ad products
  • Early adopter of social trends with a passion for innovation
  • Creative problem-solver who finds answers and thinks fast on his/her feet
  • Excellent project management skills, including ability to align internal and external partners
  • Extremely organized and detail-oriented
  • Strong analytical skills to evaluate effectiveness of programs
  • Strong creative judgement to recognize engaging, on-brand content (visuals/copy)
  • Experience managing team members
  • Thrives in fast-paced environment
  • Beauty, fashion or media/entertainment background
11

Director, Digital Consumer Marketing Resume Examples & Samples

  • Serve as the overall digital team lead for online subscription generation by ensuring best practices are implemented company-wide across all Conde Nast brands
  • Work with digital platform team to ensure brands are represented frequently and properly in marketing created by manufacturing partners, including Amazon, Apple, B&N and Google
  • Lead and develop team of six marketers to deliver on goals
12

Manager, Omni-channel, Consumer Marketing Resume Examples & Samples

  • Support the primary Omni-Channel business capabilities that enable selling products, engaging customers, developing new customer experiences and capabilities
  • In partnership with the Director, Omni-Channel, champion the needs of the customer and business stakeholders throughout the execution of a project, ensuring that what is delivered meets the original goals and objectives
  • Strong cross-functional team collaboration required. Assist in collaborating with regions, corporate business partners, including GSI, and other stakeholders to develop road maps and ensure KPIs are met
  • Assist and support the vision/standardization of Omni-Channel Strategy's role, responsibilities and process modifications
  • Create project plans, project burn and status documents. Alert Director, Omni-Channel to concerns and project roadblocks
  • In-partnership with Director, Omni-Channel in identifying multiple approaches and negotiate trade-offs with stakeholders
  • Track solution implementation, modification and support post-launch change management efforts, as needed
  • Track budget, vendor invoices, schedules and allocate cross-functional resources to ensure projects are completed within planned parameters and achieve objectives established at the inception of each project
  • Develop and own project plans with input from multiple teams
  • Responsible for setting-up meetings and creating meeting summaries with action items, tracking and ensuring all project deliverables and action items are executed on time and on budget
  • Manage multiple, concurrent projects in various phases of ideation, execution, or delivery
  • Daily responsibilities will vary by project type
  • Ad hoc projects as necessary
  • Assist the Director, Omni-Channel in identifying new opportunities and develop business cases (including detailed financial models) for technology solutions that drive incremental earnings for MAC, including
  • Gathering input from internal and external sources
  • Justifying development initiatives and expenditures in context of the competitive marketplace and stay abreast of industry benchmarks
  • Demonstrated expertise in digital, retail and project management. Consulting experience a plus
  • Strong support role. Must possess strong interpersonal and communication skills and be excellent team player with the ability to build, foster and nurture relationships with a range of people spanning from senior leadership, to creative and technical teams
  • Demonstrated ability to manage and facilitate digital & retail program rollout
  • Excellent quantitative and data analytics skills
  • Great learning agility and ability to initiate and learn change quickly
  • Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously in a fast-paced environment with un-prompted follow-through
  • Considers him/herself an 'early adopter' of digital trends, and has a passion for digital operations
  • Enthusiastic and proactive orientation with a "can-do" attitude
  • Outstanding written, oral, and presentation-based communications skills
  • Superior project management skills with a keen eye for design (aesthetically and user-friendly speaking)
  • Expert skills at MS Project and Microsoft office. PMO certification preferred
  • Prior experience with luxury or lifestyle brands preferred
  • Knowledge of Omni-Channel components such as POS, E-commerce, Mobile, Apps, etc
  • Ability to work independently with “make it happen” attitude; able to successfully operate in areas of uncertainty and ambiguity
  • Demonstrated technical acumen with an ability to understand technology solutions and potential tradeoffs; able to communicate technical concepts to business users
13

Consumer Marketing Intern Resume Examples & Samples

  • Support Consumer Marketing team with social media content development, management and analytics
  • Provide Consumer Marketing team with competitive insights (i.e. social media, advertising, Consumer Relationship Management, e-Commerce)
  • Support Consumer Marketing team with ad hoc requests
  • 2nd year or 3rd year university Student / Non-final year university student (preferably in Communications, Marketing, Social Media, Advertising, Public Relations or related discipline)
  • Strong in social media with an understanding of online marketing and advertising platforms such as Facebook and Weibo
  • Creative, self-motivated and displays initiative
  • Proficient in PC application especially MS Office
14

Consumer Marketing Measurement Lead Resume Examples & Samples

  • Design and conduct in-depth standard and custom research studies for Facebook’s own consumer-facing marketing campaigns leveraging internal survey and data analysis tools
  • Work cross-functionally with Product Marketing, Product Management, Growth, Business Development, and Media Solutions on campaign optimization and marketing strategy. Use insights from previous analyses to inform the current marketing strategy
  • Gain expertise and knowledge of the ad-effectiveness measurement offerings and landscape in key target countries
  • Work with third party research companies on ad-effectiveness studies of Facebook’s marketing campaigns
  • Strong background in designing and executing quantitative & experimental research methodologies
15

Manager, Brand & Consumer Marketing Resume Examples & Samples

  • Implementation of consumer marketing campaigns in order to drive viewership & reach among kids with a focus on Disney Channel
  • Write detailed on/off-air briefing documents for creative production
  • Produce pre & post marketing reports detailing objectives, mechanics & performance of each campaign
  • Develop and produce sales collaterals, premiums, POS materials and other marketing support materials
  • Work closely with media & event agencies to ensure on-brand & timely delivery within the assigned budget. Identify preferred agencies and train them to understand Disney’s brand requirements
  • Provide marketing and on-ground support for consumer events
  • Supervise local media & event agencies to drive campaign execution, ensure on-brand & timely delivery within the assigned budget. Negotiate cost of activities for maximum cost effectiveness
  • Work closely with Programming & Creative team to lead marketing initiatives based on channel tent poles
  • Understanding of digital marketing and marketing analytics, ability to analyse reports and recommendations for marketing analytics and optimize campaigns
  • Occasional travel may be necessary
  • Has 6-8 years of marketing experience; preferably in a related industry. Media marketing experience will be an advantage but not mandatory
  • A university degree in relevant discipline
16

Consumer Marketing Intern Resume Examples & Samples

  • Support the creation of consumer reports to support decision making
  • Understand, create and develop ROI analysis that involve business results, marketing campaigns, etc
  • Support content, forms and marketing material validation
  • Work on consumer seasonality calendar
  • Provide support on procedures required to check and register co-marketing campaigns
  • Help Increase the user experience in the point of sales when using Intel Retail tool
  • Being an active student pursuing a Bachelor Degree in areas related to Marketing and/or Administration
  • Willing to work 6 hours/day; 30 hours/ week
  • You should have analytical skills and advanced Excel knowledge
  • You should be an organized person and attention to details
  • Fluent in English (both oral and written)
17

Summer Consumer Marketing Intern Resume Examples & Samples

  • Current undergraduate student (rising junior or above)
  • Interest in the Cable/Entertainment Industry
  • Submission of cover letter- required
  • Superior communication and interpersonal skills
  • Able to provide administrative suppose as needed
18

Consumer Marketing Engagement Manager Circulation Resume Examples & Samples

  • Coordinate the marketing and sales strategy for the Insider's program
  • Monitor, track and provide progress reports of projects to all key stakeholders. Present status update reports to leadership on a regular basis related to progress, problems and any recommended solutions
  • Major initiative coordination and execution
  • Prioritizes simultaneous departmental, inter-departmental, and companywide projects
  • Develops, leads, participates in, or oversees key sales and marketing project committees and ensures adherence to project schedules and deadlines
  • Develops scope documents for projects
19

Consumer Marketing Director Resume Examples & Samples

  • Collaborate with project teams to develop and implement consumer marketing plans for our key US initiatives
  • Manage external advertising and marketing communications agency partners to deliver an integrated plan across paid, owned, earned media
  • Strong strategic marketing background with at least 8 years of experience delivering measurable business results
20

Marketing Associate, Consumer Marketing Resume Examples & Samples

  • Execution and management of marketing campaigns campaigns for NYT’s core and new products, across all channels including onsite, email and external channels, desktop and mobile
  • Working with managers, draft creative briefs, prepare campaign codes, prepare campaign materials
  • Execution and proofing of campaigns across products
  • Tracking and producing regular reports on campaign performance (analyzing conversion, retention, ROI)
  • Serving as marketing liaison to Customer Care, responsible for writing marketing alerts to inform Care agents of upcoming plans
  • Maintaining and distributing marketing calendar across products and channels
  • Coordinating meetings with vendors and agencies
  • Researching industry trends/vendors to find new testing opportunities for external media
  • Conducting periodic competitive analysis
  • Catalog image assets used in marketing campaigns
  • Helping manage invoices and accrual process across team
  • Coordinating with internal and external stakeholders across business units
21

Senior VP, Consumer Marketing, E & Esquire Resume Examples & Samples

  • Develop and direct strategies to create a new marketing playbook and design a new team structure to meet today’s changing media landscape
  • Develop and drive strategies to propel E! & Esquire brands to the forefront of the consumer content marketplace
  • Spearhead and execute a consumer centric approach, away from a mass GRP spend model, to a more content driven, more nimble, consumer advocacy approach
  • Provide strategic leadership for breakthrough marketing campaigns that drive best-in-class awareness to build viewership and overall engagement with brands across all platforms
  • Willingness to take risks to be at the forefront of new marketing approach and thinking
  • Ensure consistency of brand values and messaging across all multiplatform marketing efforts
  • Assemble a diversely talented staff and cultivate an environment of innovation and execution
  • Lead, manage and develop the structure, staff and media budget for the marketing department
  • Build strategic partnerships to highlight the brand(s) and generate new revenue streams for the network
  • Lead by example and serve as a marketing influencer to benefit the company as a whole
  • 12 years professional experience working in dynamic multimedia environments
  • Proven leader with track record working with consumer centric brands where content creation and immersive digital content experiences are integral Top Digital agencies, Content studios and/or consumer brands working on strategy across all multiplatform consumer touchpoints preferred
  • Proven track record leading innovation projects that are impactful and cut through in a viral and non-viral way
  • Experience and understanding of media analytics and how to apply data to inform insights, test and optimize to support marketing strategies
  • Embodies curiosity and has a passion for entertainment content, digital, social media, new technology and pop culture
  • Entrepreneurial leader who can adjust to ever changing media environment while maintaining business minded NBCU business culture and policy
  • Can thrive in a fast paced and dynamic environment
22

Senior Manager, Brand & Consumer Marketing Resume Examples & Samples

  • Develop, drive and plan consumer marketing campaigns in order to deliver viewership, brand equity & reach among kids
  • Ensure all on-ground events are brand-fit and delivers exceptional consumer experience
  • Write detailed on/off-air marketing plans for key thematic & franchise campaigns
  • Devise analytics and monitor performance for each campaign
  • Develop bi-annual plans for branded premiums & collaterals for consumer promotions
  • Craft campaign messages and copywriting of consumer creative materials
  • Work closely with the PR team to develop PR plans and reinforce the reach of consumer campaigns
  • Develop joint marketing opportunities through strategic partnerships with popular kids venues, kids media & shopping malls (Reach new audiences through new touch points)
  • Develop digital and social media strategy for promotion of channel priorities. Work with Disney’s Interactive team for integration into the larger digital franchise strategy. Work with assigned digital agencies to develop content plans & monitor performance
  • Work with other Lines of Businesses including the Consumer Products and Studios teams to deliver brand and marketing benefits for Disney brands
  • Travel may be necessary
  • Has 8-12 years of marketing experience; preferably in a related industry. Media marketing experience will be an advantage but not mandatory
  • A team player who can multi-task effectively and enjoys working in a people-oriented environment
  • A self-starter who is organised, resourceful and able to take initiative
  • Proficient in MS Word, Excel and PowerPoint. Proficiency in Apple Keynote will be an advantage
  • Good with macro and micro level project management in a matrix environment. Strong attention to detail and ability to manage different brands concurrently
  • Good problem solving skills with the ability to work under time constraints
23

Uscp Digital Consumer Marketing Intern Resume Examples & Samples

  • Assist in developing marketing strategies and implementing programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive new subscriber acquisition and lead generation
  • Assist in managing the implementation of customized marketing programs targeted at local audiences
  • Build, test and optimize marketing landing pages designed to promote special subscription offers in different local markets
  • Develop social media strategies to drive new audience growth and generate leads, partnering with editorial and the local marketing teams
  • Use data as a key means for developing new marketing strategies and implementing new tactics
  • Students must be classified as an undergraduate upperclassmen (juniors/seniors -- 2016 or 2017 graduates) or as a graduate student
  • Well-versed in social media including Facebook, Twitter, YouTube, blogging, etc
  • Organized with a strong attention to detail, and the ability to complete projects independently
  • An interest/passion for digital marketing, ad technology, mobile
  • Innovative thinker with a passion for keeping on top of evolving trends and technologies in digital media
  • Exceptional written and verbal communication skills, with the aptitude to explain detailed information clearly and concisely
  • Strong organizational and planning skills with the capability to manage multiple projects at once
  • Strong sense of urgency and an entrepreneurial spirit with the ability to be nimble and scrappy
24

Uscp Consumer Marketing Consumer Loyalty Internship Resume Examples & Samples

  • Consumer Loyalty: Assist with our consumer loyalty Insider Program with duties such as proofreading web and email content, creating newsletters, assist in maintaining 22 insider web sites by inputting offers/content through a content management tool and other as needed
  • Communication: Participate and interact in a variety of local market weekly calls and email
  • Retention: Work with manager to create and execute retention strategies as directed
  • Analytics: Intern will support location and correlating a minimal amount of reporting
  • Assist with the concept, project management, and implementation of any executive initiatives
25

Consumer Marketing Engagement Mgr Resume Examples & Samples

  • Work in collectively with all RSM’s, LSM's and Director's to coordinate, implement and manage the Insiders program
  • Support strategic consumer engagement programs for consumer marketing including but not limited to Insider, partnering with news on e-newsletter strategy and support of digital engagement initiatives like sweepstakes
  • Point of contact for all requests/requirements/mandates with internal clients for the Insiders program
  • Responsible for coordination, updating, loading and distribution on content for the Insiders Program with neighboring departments in conjunction with adding to the Presto Platform
  • Facilitates best practice sharing within group, across groups and to corporate
  • Champions planning and coordination with regional and centralized consumer sales and marketing groups
  • Works on strategic projects on an organizational level, including the company Operational Plan
  • Communicates clearly and effectively, both verbally and in writing, and collaborates with project partners on companywide projects
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Consumer Marketing Engagement Manager Resume Examples & Samples

  • Collaborate with all consumer sales managers to coordinate, implement and manage the Insider program along with local business units
  • Monitor, track and provide progress reports of projects to all key stakeholders; present status update reports to leadership on a regular basis related to progress, problems and any recommended solutions
  • Assists with planning, implementation and coordination of other regional-level and local site marketing initiatives as needed
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Manager, Omnichannel / Consumer Marketing Resume Examples & Samples

  • In collaboration with Director of Consumer Engagement, lead Omnichannel initiatives with a focus on CRM and Events
  • Develop CRM strategy and guidelines in partnership with Executive Director and oversee implementation of CRM programs in partnership with regional teams. Responsible for analyzing global CRM data to inform CRM strategy
  • Develop Event strategy and partner with Creative team on guidelines; develop metrics to track event ROI
  • Manage all digital, event and CRM requests, approvals and creative development
  • Facilitate all new door openings by ensuring all elements are Omnichannel and are properly executed by the global team
  • Manage Men’s Grooming category reporting to Director of Cosmetics: initiate program based on brand strategy, market feedback, competitive environment and drive development in partnership with GBSC, PD, Packaging, Creative
  • Contribute to brand strategy development
  • 5+ years of marketing and business-related experience
  • Must be a strategic thinker, detail-oriented, well-organized, flexible, independent and resourceful
  • Should be well-grounded in direct marketing metrics, segmentation and data analysis
  • Must have strong creative, analytic, financial, communications and computer skills. Advanced skills in Excel, Word and Power Point
  • Must have computer systems experience for bringing programs from concept to fruition; Creative Project Management System (CPMS), International Marketing Website (IMW)
  • Must have understanding and appreciation for luxury goods market
  • Must be able to work on a small but growing business in a lean, entrepreneurial environment
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Consumer Marketing Engagement Manager Resume Examples & Samples

  • Strong project management skills and have the ability to influence others is required
  • Must have digital aptitude and strong social media knowledge
  • Must be an excellent problem solver and possess analytical ability
  • Proficient computer technical skills including Microsoft Excel, PowerPoint and Word
  • Excellent planning, organizational, meeting facilitation, and oral and written communication skills
  • Must be able to handle multiple projects and tasks and work within deadlines and budgets
  • Demonstrated experience successfully working with remote teams and in a matrixed organization preferred
  • Must be able to work in a fast-paced, constantly changing environment
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Consumer Marketing Senior Director Resume Examples & Samples

  • Work with agency partners to create and gain alignment to the creative brief
  • Experience collaborating externally with customers, from selling in new ideas and products to devising and leading joint efforts
  • Ability to influence and drive alignment across all levels of an organization; cross functionally as well as with senior executives
  • Consumer-focused mindset, with a demonstrated track record of discovering key insights
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VP, Consumer Marketing Resume Examples & Samples

  • Oversee consumer marketing with a focus on the creation and establishment of new and fresh approaches when speaking to consumers
  • Supervise nationwide events with local activations
  • Supervise external media, advertising and digital agencies to maximize creative, reach and meet deadlines
  • Supervise consumer marketing staff
  • Develop marketing partnerships with all NBCU brands to help broaden reach
  • Responsible for MVPD Marketing
  • Maintain and manage departmental budgets
  • Create innovative and effective events for consumers. Manage all aspects of planning and project management of events through completion
  • Supervise promotional activities
  • Effectively communicate with consistency, NBCU positioning and best practices to the agency community
  • Work closely with research department to understand the complex Us Hispanic market and provide strategies to target audiences in new, innovative ways
  • Minimum 10 years of marketing experience in media
  • Minimum 3 years of supervisory experience
  • Experience in creating, launching and implementing campaigns across multiple platforms
  • Experience in marketing to both the Consumer and Advertising marketplaces
  • Develop strategic partnerships with emerging media
  • Oversees licensing and merchandising
  • Teams with sales for marketing partnerships
  • Knowledge of the on air/television production process
  • Professional attitude in working with internal and external clients
  • Excellent presentation skills and ability to communicate effectively to different audiences
  • Ability to influence change, manage deadlines and priorities across organizations
  • Ability to adapt quickly in a fast-paced, ever-changing media landscape
  • Organization skills, detail-orientation, and the ability to manage multiple projects at the same time for self and team
  • Ability to work effectively under stress
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Head of Consumer Marketing, Instagram Resume Examples & Samples

  • Oversee product marketing team in the development and launch of new products the team of PMMs responsible for Instagram’s core product narrative
  • Develop broader narratives to connect product launches and other key moments
  • Proactively seek out co-marketing partnership opportunities that will simultaneously bolster Instagram’s brand and business
  • Oversee market research to drive insights and inform short and long term strategy
  • Conduct market intelligence and develop competitive analysis
  • Develop and manage regional and vertical strategies to help grow and deepen the Instagram community
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Consumer Marketing Engagement Mgr Resume Examples & Samples

  • Coordinate the marketing and sales strategy for the Insider program within each market
  • Responsible for coordination, updating, loading and distribution of content for the Insider Program
  • Support strategic consumer engagement programs for consumer marketing including but not limited to Insider; partnering with news on e-newsletter strategy and support of digital engagement initiatives
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Director Of Consumer Marketing Resume Examples & Samples

  • Brand Strategy and Stewardship:Articulate and continually refine brand strategy as appropriate. Help develop the brand's messaging platform, visual identity, and voice. Provide guidance across POPSUGAR and POPSUGAR Must Have to ensure consistent execution against the brand strategy
  • Integrated Campaigns:Lead ideation, cross-functional alignment, and execution of all integrated campaigns within marketing and in collaboration with editorial, business development, sales, and engineering teams
  • Consumer Insights:Develop and execute plans for gathering critical consumer insights to help guide the strategy and execution of marketing initiatives. Provide ongoing benchmarking and tracking of brand health metrics. Hold an in-depth understanding of the core consumer and target segments. Facilitate focus groups and user interviews, execute surveys as required, and evangelize insights across the organization to inform all acquisition and retention efforts
  • Team Leadership:Mentor and manage a team of two and eventually grow the team
  • Story-Telling:Easily conceptualizes brand/campaign "stories" and is able to translate these stories into compelling marketing programs. Successfully articulates vision and leads cross-functional teams and external partners to execute
  • Leadership:Strong communication skills to influence others, articulate a point of view, and set direction. Operates equally effectively in formal and informal settings. Able to engage others through his/her enthusiasm and excitement about the brand and business. Communicates passion, energy, and intensity. Builds and sustains excellent internal and external relationships at multiple levels. Is a natural leader who is also willing to listen and partner. Leads by influence and not just authority. Builds a high performing team. Has high emotional intelligence. Conveys a sense of passion and drives issues to closure
  • Consumer Research:Solid grasp of trends and industry topics as they relate to marketing and digital media, across POPSUGAR's varied content; ability to quickly translate these trends into relevant positioning and programs. Competent and experienced in designing and executing consumer research studies, including focus groups, surveys, 1:1 interviews, etc. Communicates results broadly and interprets key insights into actionable plans
  • Experience:10+ years of relevant brand management experience including strategy, brand building, creative development. Experience in publishing/digital media with emphasis on women's content is a plus
  • Education:BA/BS degree in marketing or related field
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Director, International Consumer Marketing Resume Examples & Samples

  • Drive subscription conversions among The Times’s global audience on its NYTimes.com site and via its registered user email list. Work here includes appropriately representing the brand, communicating the relevance of its content to the target audience, and tailoring the offer for maximum starts and lifetime value
  • Optimize a marketing budget among several external marketing channels like social media and paid search. Ensure each channel’s productivity is maximized for subscriber acquisition and profitability
  • Oversee the execution of special, cross-channel campaigns throughout the year. These periods of augmented promotion with limited-time offers require careful project management with colleagues who develop creative, traffic assets, analyze results, etc
  • Conceive and execute innovative tests that experiment with new targets, new approaches, new creative and new offers, unearthing both incremental and transformative wins
  • Liaise with internal partners who own specific channels of international subscriber activities, such as mobile specialists and retention marketers. Ensure goal alignment and attainment, consistent messaging and best-practice propagation
  • Work closely and collaboratively with London- and Hong Kong-based colleagues who manage International New York Times marketing efforts in their designated locales. Solicit their regional insights to fuel worldwide digital campaigns, and arm them with tools and best practices that empower them to execute local promotions
  • Manage a set of communication and operational activities that cascades international marketing’s activities to other internal departments. This includes sharing expense and sales forecasts with Finance, campaign details with Operations and Customer Care, and creative requests with Marketing Services
  • Participate in cross-departmental projects and updates that enable our international marketing to capitalize on colleagues’ learnings; that share international wins for others’ benefit; and that ensure International’s needs are represented in broader Consumer Marketing initiatives
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Director, Global Consumer Marketing Resume Examples & Samples

  • Direct the Consumer Marketing team in strategy and execution to bring brand equity to life and drive brand presence, awareness, engagement, conversion and advocacy with consumers world-wide
  • Drive development and execution of an integrated pull-push strategy. Partner with cross functional teams, including Global Product Marketing, Public Relations, Online and Education teams to deliver consistent 360-degree marketing programs to consumers
  • Partner closely with all regions– ensuring brand has a close global-regional relationship. Communicate closely with regions, providing clear guidelines for global marketing programs to better optimize local opportunities. Ensure local opportunities are tunneled back into brand for local relevancy
  • Drive global consumer marketing calendars. Guide measurement of all consumer marketing programs season on season to drive continuous improvement and positive ROI from all aspects of the consumer engagement mix
  • Lead content/video/creative asset development side by side with Creative with a global lens. Partner closely with Director Product Marketing across efforts
  • BS/BA in business, marketing or related field
  • 8+ years of relevant work experience
  • Strong experience in consumer marketing – driving evergreen and launch campaigns
  • Strong experience in working with regions and markets world-wide
  • Experience in social media
  • Ability to work closely with creative teams to bring creative assets to life
  • Ability to analyze data and deduce implications for future 360 campaign executions
  • Team-player – highly collaborative and highly motivated to win as team
  • EEO
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Head of Consumer Marketing for Internet.org Resume Examples & Samples

  • Lead Internet.org’s Consumer Marketing efforts. These efforts include building awareness for internet.org, co-marketing with partners, and the promotion of FB products and tactics designed to connect the 2/3rds of the world who currently do not have access to the internet
  • Vast experience with advertising & marketing all over the world, in connected and developing markets
  • Experience in, or ability to develop, a deep understanding of the mobile device industry and their variations across different markets
  • This person will be a part of the overall Facebook Consumer Marketing team, with a focus on leading the Internet.org Marketing efforts. They will manage a team of marcom & partner marketing managers, as well as partner with different groups within Facebook who are responsible for a variety of aspects of the Internet.org initiative (I.e. Engineers, Product teams, Product Marketing, Business development, Growth marketing, etc…)
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Consumer Marketing Resume Examples & Samples

  • Assisting producers prior to promo edit sessions
  • Coordinating materials for the following sports properties: NBA, Monday Night Football and College Football
  • Work closely with operations, ensuring that all Marketing requests are completed in a timely fashion
  • Daily editing on our internal Adobe Premiere system to prepare presentations for Marketing
  • Ensuring our internal storage of all completed promos is catalogued systematically and that all presentations are in working order
  • The Production Coordinator will provide support in whatever capacity it is required
  • Clipping footage using Browse & Shop, Volicon and/or broadcast tapes will be required
  • Create file transfers, internet researching, and assist the scheduling of edit sessions with internal/external editing facilities
  • At least one year in the television/film production business, preferably at a network or production facility
  • Basic understanding of Adobe Premiere, broadcast tape formats, digital media formats and understand the methods of television production
  • Ability to write clearly and consistently, and be able to handle multiple tasks in a highly pressurized environment
  • Interest in the creative aspects of advertising and film/television
  • Collaborative; team oriented and is comfortable in a group atmosphere
  • Interest and knowledge of sports, professional and collegiate
  • Willing to work long hours when needed
  • Perform at a high level after a reasonable period of indoctrination
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VP, Consumer Marketing Resume Examples & Samples

  • Acting as the primary liaison between CMT and external advertising, media and digital agencies, the VP will oversee all off channel advertising campaigns and media buying efforts
  • Proactive development of strategic marketing plans in support of all CMT priorities. Initiate all phases of marketing and advertising outreach to maximize CMT’s business and programming objectives
  • Develop and drive innovative campaigns that promote the CMT brand and fully leverage CMT’s linear and social fan base as well as drive tune-in/buzz
  • Direct oversight of consumer advertising budget, media planning and agency relationships. Manage and inspire a talented marketing team responsible for designing best-in-class campaigns in support of all network/brand goals
  • Provide the critical thinking that questions the status quo as well as forward thinking strategies that leverage data and marketing insights
  • Translate CMT network/business goals into effective marketing strategies that drive measurable results
  • Bachelor’s Degree with a minimum of 7 years of senior level marketing experience with increasing levels of responsibility within a media organization or agency
  • Proven media strategist with a track record for performance based campaign management and optimization. Deep understanding of how to utilize first and third party data in the implementation of all campaigns
  • They must have a big-picture understanding of the challenges and opportunities currently facing the business, as well as hands on experience in the many facets of consumer-based marketing
  • Successful track record in both strategic and promotional/tactical marketing including supervising advertising and media agencies, as well as leading the strategic planning behind brand and media
  • Excellent presentation, writing and conceptual skills with demonstrated experience in working with new media & multi-platform initiatives
  • Strong understanding of data management, CRM and social media marketing
  • Innovator with a strong strategic and operational experience and perspective
  • Ability to manage a team and lead cross-company efforts
  • Solution-oriented approach and creative thinking are required
  • Flexibility to work in a highly creative and multi-faceted company
  • Demonstrated strong interpersonal presentation and negotiating skills
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Executive Assistant, Consumer Marketing Resume Examples & Samples

  • Managing schedules and streamlining calendars – determining meeting priority, preventing overbooking, etc
  • Scheduling internal and external meetings
  • Meeting, offsite, and small-scale team event planning – securing venues, catering, A/V set-up, etc
  • Booking travel arrangements
  • Processing monthly expense reports
  • Preparing presentations and compiling materials for meetings
  • Writing internal and external correspondence
  • Organizing and maintaining client contacts
  • Processing invoices and facilitating new vendor set-up when necessary
  • Passionate about print and web content, digital media, and the magazine publishing industry
  • Excellent organizational, interpersonal, and written and verbal communications skills
  • Punctual and responsible with a proven track record of performing efficiently under deadline pressure
  • Ability to take initiative and proactively anticipate the needs of his/her supervisors
  • Smart, personable, hard-working, and motivated to learn and excel
  • Detail-oriented and able to multi-task in a fast-paced environment
  • Trustworthiness, discretion, and sound judgment handling confidential and sensitive information
  • Extremely computer savvy: Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint required; ability to quickly pick-up additional software a plus
  • Minimum 1-2 years of administrative experience; familiarity with publishing industry preferred
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Director Of Consumer Marketing Resume Examples & Samples

  • Develop and implement consumer marketing campaigns to promote our holistic innovation story across Visa’s digital payment products (Visa Checkout, Mobile Payments, and Connected Commerce)
  • Gather and synthesize deep consumer insights on Visa’s target audience(s)
  • Leverage Visa’s iconic sponsorship platforms (NFL, Olympics, FIFA World Cup) to amplify Visa’s digital payment innovation products to consumers
  • Work with cross-functional teams and agency partners to create and gain alignment on the creative brief and key performance measures
  • Lead the successful execution and implementation of integrated campaign activations, across multiple channels, including TV, print, OOH, digital, and on-site experiential
  • Bachelor’s degree required / MBA preferred
  • Strong marketing background with 9+ years’ experience delivering measurable business results
  • Digitally savvy with track record of using digital and social effectively
  • Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency
  • Project management skills and attention to detail
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Consumer Marketing & PR Manager Factual Resume Examples & Samples

  • Work with the Marketing Director, Head of Channels and VP Integrated Marketing CEEMEA to devise a consumer communications strategy for the brands that delivers the core KPIs of reach, ratings growth
  • Similarly, and with the Creative Director CEEMEA and Research team, help develop the brands in an aligned way that delivers to the above goals as well as the commercial teams goals
  • Manage the PR and Marketing agencies on a daily basis to ensure they action the communications strategy and demonstrate ROI for these actions
  • Be across the latest communication methods and insights – demonstrate how best to use these in order to reach current and new audiences. Work with Research to ensure communication effectiveness
  • Work with the Affiliate and Ad Sales Marketing teams to ensure all activity is aligned and integrated with a focus on B2B2C marketing
  • Package up promotables for commercial teams
  • Work with the teams in Warsaw and London to create strong pan regional brands that support the business objectives for the Central region
  • Be an active member of the CEEMEA Marcomms team, sharing best practice, ideas and contributing to workshops and group conference calls
  • Work with the Corporate Comms teams on developing and executing campaigns that have a CSR element to them
  • Oversee the digital media sites (facebook, web sites) and work with DNI and other CEEMEA teams to ensure best practice and innovation are maintained. Show ROI on digital strategy
  • Manage and develop the Digital / Social Media specialist
  • Cover colleagues such as other Marcomms Managers or trade marketing members
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HBO Executive Assistant, Consumer Marketing Resume Examples & Samples

  • Manage administrative responsibilities with enthusiasm and accuracy, including, but not limited to: scheduling meetings, making travel arrangements, handling catering requests, answering phones and responding to caller questions, filing, faxing, copying, expense reports, invoice processing. Also responsible for coordinating with other department Administrative Assistants to ensure that staff has admin coverage at all times
  • Assist photo editors and production team on various projects (shoots, contracts, travel arrangements, etc.) responsible for maintaining job folders and database
  • Office manager for department. Point person for ordering all supplies, etc
  • Responsible for creating and implementing organized systems and processes for management of records and correspondence, records retention, contract files, periodical library, art book library, etc., cross team and/or cross department
  • Responsible for providing set-up support and help for new staff, including arranging for office furniture, phone/IT/computer, supplies, ID cards, etc
  • Ability to prepare, draft, and execute accurate business correspondence, and to prepare presentations through proficiency in PowerPoint, Word and Excel
  • Take initiative on various projects and handle independently; proactively keep manager aware of work/project status
  • Partner with colleagues on other projects, keeping manager/colleagues informed. Share best practices
  • Make recommendations for improving processes, efficiency and effectiveness of Administrative Assistant support, cross team and/or cross department
  • Adherence to sensitive timelines, deadlines, and confidential materials
  • Multitask in a fast paced environment while demonstrating strong organizational skills
  • Working knowledge of film and video production and photography
  • Problem solve some computer tech issues. Navigate the internet. Conduct research, burn CD’s, download mp3’s
43

Consumer Marketing Intern Resume Examples & Samples

  • Working with the Adult Swim Marketing Director and Assistant Manager to execute digital content plans for show- and network-level programs and social media platforms
  • Deep passion for Internet culture and new media
  • Strong understanding of social media platforms and their proper application for marketing
  • Strong communication skills (written and verbal)
  • Strong project management, organizational and multi-tasking skills in order to manage social content calendars and publishing platforms
44

Consumer Marketing Intern Resume Examples & Samples

  • Synthesize and surface learnings to broader marketing team
  • Work with marketing, PR, and outreach teams to develop proposed launch plan for an upcoming product
  • Present findings and product launch plan to XFN teams to help inform future strategy
  • Collaborate with our marketing, PR and sales teams to create product positioning and materials
45

Consumer Marketing Intern Summer Resume Examples & Samples

  • Collaborate across multiple departments, including programming, production, talent and creative teams to identify specific content and opportunities to enhance engagement on social media accounts
  • Basic knowledge of Photoshop, Illustrator and video editing, for the purposes of creating lightweight social content
  • Creative mind able to learn the Adult Swim sensibility
  • Ability to coordinate with various professionals across multiple departments and levels of seniority, as well as show production and talent
  • Good judgment, problem-solving, critical-thinking and decision-making skills
46

Manager, Global Consumer Marketing Resume Examples & Samples

  • Lead the production and delivery of various global social brand strategies, assets and guidelines for Levi’s programs, collections and campaigns that support Levi’s strategic marketing plan
  • Be the subject matter expert for all social platforms and social tools globally, driving leadership and innovation
  • Develop and maintain content / editorial calendar recommendations for Facebook, Twitter, and Instagram for global marketing campaigns
  • Write creative briefs for social content, and collaborate with necessary cross-functional and regional team members to ensure all briefs are complete and well-rounded
  • Support development of seasonal integrated marketing plans by developing various global social guidelines and toolkits to ensure executional clarity and continuity
  • Drive strong communication processes with local marketing affiliates to deliver successful campaign implementation worldwide, and to deliver global POV’s on various social programs and platforms
  • Partnering with digital/social creative agency and internal creative teams to ensure development of brand-right strategies and content; project is kept in-scope and delivered on-time, and key stakeholders are brought in at the correct points in time to review the work as necessary
  • Partner with Agencies, Global Media, and Consumer Insights teams to establish appropriate KPIs, measure social program effectiveness and identify actionable insights
  • Understand the Levi’s brand financial plan and develop briefs and content that not only meet creative expectations but make positive impact on how the work drives sales
  • 6+ years of industry experience with a strong understanding of social, and cross-platform digital marketing
  • Strong skills in relationship-building internally and externally, negotiation and ‘sell-in’, program management and presentation/communication
  • Proven ability to influence teammates and counterparts in a positive and effective way, driving to an end state that you don’t own end-to-end
  • Experience in effectively managing agencies and/or creative teams
  • Comfortable managing multiple projects with excellent prioritization and problem solving abilities
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Senior Head of Consumer Marketing Resume Examples & Samples

  • Define the global brand strategy for direct to consumer communications channels - PR, Social Media, Consumer Engagements, Media and Events
  • Work alongside global Marketing leadership in the areas of Commercial Marketing, Creative Direction and Production, Brand Management, Marketing Planning
  • Create an Integrated approach to Brand Campaigns across key consumer touch points in the PR, Social Media, Consumer Engagements and Media realms
  • Support the global development of consumer-facing campaign assets and materials, in coordination with the Global Marketing Creative team
  • Work cross-functionally with the Global Brand Marketing functional heads, Business Unit Marketing Strategists, and Regional Marketing Heads to ensure consistency across channels
  • Define objectives and KPIs for the measurement and quantification of campaign results
  • Regular interface and collaboration acting as a representative of the Global Brand Marketing Team with visits to each regional office, working in close partnership with local Marketing, business leadership
  • Contribute to drive Brand Heat by ensuring a strong connection and relevance with PUMA's consumer audience by better leveraging Global Brand/Sports Assets
  • Manage a large, global team of integrated marketers (in the areas of Public Relations, Social Media, Consumer Engagements and Media) in the development and creation of the campaign strategy, oversight and execution
  • Develop and empower team leadership to execute in defined areas of responsibility; encourage employee development through ownership and accountability
  • Bachelor's degree in business, marketing , economics
  • 10-15 years of proven experience in defining and executing company strategy a Marketing related role
  • 8 plus year’s experience managing Marketing professionals, including other Marketing leaders within the assigned organization
  • Direct experience managing and/or overseeing the campaign creation and execution process; both internally within an organization and through the oversight of external agency partners
  • Minimum of 5 years working within international markets
  • Experience in managing remote individuals within international markets
  • Experience working within a consumer facing brand with a global audience
  • Sports Lifestyle, Fashion or Performance brands strongly preferred
  • Position requires 30% global travel
48

Consumer Marketing Specialist Resume Examples & Samples

  • Leading M.A.C Australia’s Social Media Strategy development and execution across global M.A.C and local retail partner platforms
  • Plan and execute launch of local CRM programs in Australia across MAC Freestanding Stores, and retail partner owned platforms – Myer On
  • Work with external CMS and back end systems, and have a sound understanding of requirements, obligations and working relationships required
  • Work with Marketing Manager to align the overall CRM strategy and objectives for each fiscal, and cascade through to execution with the buy in, guidance and direction of M.A.C global CRM partners
  • Leading by example and role modelling the highest standards Customer Service
  • Building collaborative relationships with internal and external stakeholders
  • Acting ethically, and builds trust through reliability and authenticity
  • Takes fresh perspectives and flexible in response to change
  • Results oriented, with high drive to meet objectives and standards
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Consumer Marketing Assistant Resume Examples & Samples

  • Compose correspondence, answer phones, file, open and disseminate mail, schedule appointments, coordinate calendars and plan and organize meetings and venues
  • Provide customer service to subscribers directly or through outside service bureau for Forbes digital and print products
  • Liaise with internal departments on circulation-related matters
  • Process and track certain subscription, bulk and back issue orders
  • Track and process invoices, expense reports, payments, royalties, and certain sales using Excel and data from various vendor systems
  • Deploy certain email marketing efforts
  • Ensure that the department is running in smooth working order by keeping it adequately stocked with supplies
  • Special assignments and projects as assigned
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Head of Brand & Consumer Marketing Resume Examples & Samples

  • UK SLT Members
  • Marketing Director (BTEC)
  • Other marketing functions
  • Consumer Marketing, with examples of having executed successful multi-channel campaigns, with above-the-line elements such as outdoor, radio, press, and across all other digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, PR, etc.)
  • Strong brand development and management experience is key as is a solid understanding of customer segmentation and targeting to maximise commercial results
51

Manager, Live Action Consumer Marketing Resume Examples & Samples

  • Support Director in the development and implementation of strategic plans to market multiple live action properties to Kids 6-11 to generate exposure, increase engagement and drive both tune-in
  • Partner with all departments within Nickelodeon in building launch and sustaining property campaigns: Production, Consumer Products, Press, Programming, NCR, Talent, International, etc
  • Manage and continually update marketing and planning materials for internal and external purposes (e.g., property plans, one-sheets, property calendars, positioning presentations, sales materials, etc.)
  • Ensure that the most current property information is communicated, synthesized in the appropriate materials and distributed to all lines of business on a regular, timely basis so that plans are “top-of-mind” and consistency of messaging is established
  • Work closely with internal departments to strategize/align efforts, collect/disseminate information and ensure that marketing plans are being adhered to and goals are being met (includes programming, production, on-air promotion, press, consumer products, digital, recreation, retail marketing and integrated/affiliate marketing, research, legal, talent, digital and social, among others)
  • Serve as a liaison to external agencies and partners. Write, update and communicate externally facing communication to vendors with Director as needed. Build and leverage relationships to further promote the properties and key initiatives
  • Understand, anticipate and strategically act on industry trends and competitor activity to help inform marketing plans
  • 3-5 or more years of experience in marketing, media or consumer strategy position
  • Proactive, strategic thinker with the ability to troubleshoot and provide creative solutions
  • Team player with excellent interpersonal and communications skills
  • Experience in managing cross-company efforts with attention to detail and deadlines
  • Pays attention to media trends with target audience and brings recommendations for innovation
  • Flexibility to work in a highly creative and multi-faceted organization
  • Must possess a strong interest in the Nickelodeon brand and its content, as well as popular culture and how it relates to Nickelodeon’s businesses
52

Consumer Marketing Intern Resume Examples & Samples

  • Working with internal and external creative resources to develop new creative strategies, ideas, offers and executions
  • Leverage customer insight data and research to refine promotions and marketing activities
  • Creating concise creative briefs and customer journeys designed to turn prospects into buyers
  • Developing presentations to showcase concepts and sell-in ideas
  • Developing new sources of business and creating partnerships, sponsorships, and co-branding opportunities that increase sales and garner new customers
  • Analyzing results of previous promotions to identify successes and failures and develop next actions and recommendations based on these results
  • Creating marketing plans to ensure that promotions are executed correctly, on time, and with the appropriate tracking codes
  • Ensure tight campaign linkages across paid and owned media, including social media and house websites
  • Creating subscription volume and revenue and promotion expense budgets and forecasts for each channel of sale managed
  • Working towards college degree in business, marketing or a creative disclipline
  • Ability to generate new ideas, focus on innovation and think strategically
  • Interest in digital marketing, including social media preferred
  • Strong writing skills necessary
  • Strong organizational skills and high interest in analytics relating to marketing performance
  • Familiarity with standard software: Word, PowerPoint, Keynote, Excel, Adobe Acrobat
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Digital Consumer Marketing Executive Resume Examples & Samples

  • Brand boutique sites development and management on retailers’ digital platforms
  • Lead the development of brand boutique sites in duty free retailers’ web/mobile sites
  • QA all digital outputs before delivery and post go-live on duty free retailers’ web/mobile sites
  • Manage existing boutiques to keep updated and optimize it strategically
  • Establish strong working relationship with internal and external partners
  • Digital campaign management
  • Plan and run periodic digital promotional campaigns for brands on retailers’ platforms
  • Update digital assets in accordance with brands’ marketing plans
  • Ensure quality and accuracy of all ELC brands’ digital assets on all digital platforms
  • Collaborate with internal and external partners to drive best performance
  • Digital media execution
  • Plan and execute paid digital media campaigns for brands
  • Explore social channels from travel retail perspective and implement it into digital media strategy
  • Analyze and report the result and derive key insights from
  • Drive innovation by adapting new media and technologies and adapt it to brands’ digital campaigns
  • Reporting and insights
  • Collect and report monthly online sales and related performance data from brands and retailers
  • Collect and report weekly/monthly promotions result (including digital media campaigns)
  • Research competitive digital activities and Omni channel promotions in both Travel Retail and cosmetic industries
  • Keep updated on digital trends and new regulation in e/m-commerce market
  • At least 4-5 years of experience related to digital market and consumer marketing
  • Experience with fashion, luxury, beauty or FMCG industries is appreciated
  • Preferred experience in e/m-commerce and social channels
  • Understanding of technical environment for web and mobile
  • Understanding of consumer communication and marketing
  • Good project management and presentation skills
  • English fluency in both written and verbal
  • Strong communication capabilities in both written and verbal
  • Ability to work with multiple stakeholders (both internal and external)
54

Fall-consumer Marketing Intern Resume Examples & Samples

  • A passion for marketing, promotions & advertising
  • Digital, Mobile, & Social Media savvy
  • The ability to work within a team environment
  • A drive for innovation & creativity
  • Exceptional organization skills and an attention to detail
  • A fun & good attitude!
  • A passion for kids' media & entertainment is a plus!
55

VP, Consumer Marketing Resume Examples & Samples

  • Ideate and “push the envelope”; devise ways to do the “never been done before” and use “older” media in brand new ways
  • Bring exceptional leadership to manage consumer marketing staff
  • Manage relationships with external media, advertising and digital agencies to maximize creative, reach and meet deadlines
  • Develop and marketing partnerships with all NBCU brands to help broaden reach
  • Partner with MVPDs to ensure maximum reach and effectiveness of marketing dollars
  • Oversee the multi-million dollar media, consumer creative, affiliate support, partnerships and premiums, photo shoot and on-air promotional budgets
  • Oversee nationwide events with local activations through an innovative lens
  • Work closely with research department to understand the complex US Hispanic market and provide strategies to target audiences in new, innovative ways
  • Minimum 10 years of marketing experience in B2C in a media or Fortune 500 company
  • Television experience that encompasses traditional and new media marketing
  • Minimum 4 years’ experience in building and leading high achieving teams
  • Fluency in English and Spanish
  • Highly developed critical thinking/analysis skills with the ability to evaluate branding and marketing decisions for effectiveness and areas of weakness
  • Combination of skills to be able to think strategically, think at a higher level, but be able and willing to take on an array of tasks as needed that may not necessarily be at the level of this post as needed
  • Knowledge of Sports marketing
56

Consumer Marketing Specialist Resume Examples & Samples

  • Work hand-in-hand with product and pricing teams to create attractive, relevant and cost-effective offers to drive traffic to stores and increase sales
  • University degree in a business discipline with a minimum of 3 years’ experience – MBA an asset
  • Experience in an ambiguous environment, with strong time management skills and be capable of balancing many projects simultaneously with short deadlines for completion
  • Demonstrated success in leading large cross-functional teams towards one end goal
  • Excellent interpersonal skills (verbal and written) with the ability to get things done by influence
57

Manager, Global Consumer Marketing Resume Examples & Samples

  • Support the planning and development campaigns and programs that elevate the Levi’s brand through these market leading sub-brands; driving authentic heritage through LVC and progressive denim leadership through Levi’s Made & Crafted
  • Execute programs that drive brand and product relevance to existing and potentially new Levi’s® consumers, and strategically position the Premium brands into the broader Levi’s ecosystem
  • Partner closely with Regional Marketing Managers to ensure that the brands show up flawlessly in all stages of go-to-market across the globe. Serve as a Brand marketing liaison for countries without dedicated Collections Marketing support
  • Manage creative agencies, strategic media partners and local vendors. Be a creative marketing thinker and have the ability to drive agency partners to innovate how Levi’s communicates with our consumers
  • Collaborate with Global Digital counterparts to build, optimize and maintain brand experiences on all digital platforms including levi.com, social media, online communities, ect
  • Build creative guidelines, frameworks, processes and workflows for campaign creation and global leverage where necessary
  • Work with Creative Services to define guidelines around copy, visuals, and photography. Collaborate with Marketing Operations to define where LVC/LMC fit into the marketing go-to-market calendar. Socialize these tools with key internal teams and adapt/publish to all stakeholders
  • Know the broader Levi’s financial plan and manage to annual budgets covering all facets of the Global marketing program/activity. Facilitate the process between internal Finance, internal Marketing and our agency partners
  • 3-5 years of relevant Advertising Agency and/or retail experience
  • Premium apparel experience a plus
  • Strong planning, organizational and implementation skills; proven ability to drive flawless execution
  • Excellent project management skills a must
  • Understanding of the premium apparel market and general retail trends
  • Excellent communication, written and presentation skills
  • Strong prioritization and problem solving abilities
  • Microsoft Word, PowerPoint, Excel skills required
58

Account Manager for Lego Consumer Marketing Agency Resume Examples & Samples

  • Receiving assignments and being responsible for clarifying/debriefing with the creative team
  • Functioning as the client’s sparring partner on strategy and communication
  • Acting as a focal point in developing a communication strategy and securing an integrated campaign experience across all touch points
  • That you typically will be involved in 2 projects simultaneously, allowing you to build long-term relations with clients and other partners such as e.g. media agencies
  • Have 5-6 years of marketing-to-consumer experience from previous positions as e.g. Account Manager/consultant at an advertising agency or a Marketing Manager working with brand marketing
  • Have a strong marketing tool box, preferably including digital marketing
  • Speak and write English unhindered
  • Possess the curiosity and the drive it takes to find the right solution
  • Have great leadership skills and know how to motivate the agency team
  • Understand your clients and the target group, and know how to transform changes in their world into communication opportunities
59

Consumer Marketing Coop Resume Examples & Samples

  • Develop and/or execute marketing programs and strategies to promote products to consumers, retailers and medical professionals
  • Execute consumer and retail promotions including sampling programs & direct mail
  • Work with creative agencies to create strong consumer communications
  • Analyze category and competitive trends, determine lessons learned and develop strategies to grow within the category
  • Facilitate Copy Clearance submission, feedback and communication
  • Evaluate capabilities and proposals from new vendors
  • Participate in training courses with your peers, which are focused on brand management and other key functional areas
60

HCP & Consumer Marketing Rare GI Disease Resume Examples & Samples

  • 35%: Digital Strategy and Tactics for HCPs and Consumers
  • Development of the HCP and Consumer Digital Strategy for the product
  • Generate relevant and compelling content for unbranded and branded websites for both HCPs and Consumers
  • Lead the development and implementation of social media strategy and tactics
  • Identify and evaluate appropriate online digital channels for advertisement
  • Track and monitor all program/tactic targets to drive measurable results as compared with spend
  • 30%: Disease Awareness for HCPs and Consumers
  • Development of the HCP and Consumer Disease Awareness Strategy, enhancing understanding and diagnosis of SBS
  • Lead the development and implementation of unbranded campaign including tools and programs
  • 25%: Speaker Programs for HCPs and Consumers
  • Oversee the implementation of the already established HCP Speaker Programs and adjust investment and implementation as appropriate
  • Oversee the implementation of the already established live patient ambassador programs and adjust the investment and implementation as appropriate
  • Ensure appropriate investment and ROI of all speaker programs
  • Understand and adhere to US promotional guidelines and internal Shire Compliance guidelines and SOPs
61

Intern Consumer Marketing Resume Examples & Samples

  • Support development of 2016 Marketing strategy for seasonal Retail, Deals & Verticals Campaigns
  • Plan, execute, release and analyse small marketing campaigns independently
  • Support big seasonal campaigns and lead sub-campaigns
  • Work closely together with business units and other marketing teams
  • Support team on ad hoc requests such as management updates and presentations but also on ad hoc tactics
  • Support specific channel campaigns and take care of continuous performance reporting, working with Marketing Analytics and Finance
  • Support and manage regular results to the correspondent business units
62

Leader, Consumer Marketing Thailand Resume Examples & Samples

  • Brand custodian - Plan & executes brand-level marketing, including advertising, promotions, sponsorships; assess/deliver brand results for the Thailand market
  • Manages McCann, Media, PR and Acceptance relationships and all BTL executions through global desktop procedures
  • Reviews all customer integration creative to ensure brand fit
  • Manages sponsorship asset distribution and monetization for all programs
  • Identification of business opportunities at the customer-level to drive revenue growth for the customer and MasterCard
  • Active participation in planning process with account teams to set marketing-related objectives, performance targets and requirements for the customers
  • Active participation in country level consumer planning process with the marketing intelligence and acceptance teams
  • Develop and drive innovative marketing solutions with key customers supporting key business objectives for MasterCard
  • Provide thought leadership to driving business results through innovative marketing solutions
  • Formation of multi-disciplinary work teams organized around marketing and business processes – e.g., marketing strategies around key product launches important to the customer and MasterCard
  • Support B2B business development and Product opportunities aligned with Global and SEA Regional priorities
  • Coordination with internal stakeholders to ensure integration of customer-level marketing efforts with regional and Global priorities
  • Manage the social media strategy
  • Manage the A& M budgets aligned to marketing programs, including monthly forecasting and tracking for the local markets
  • Ensure desktop processes and legal, tax, finance requirements are adhered to
  • Ensure results by campaign are tracked and reported on a regular basis
  • Tracking and managing of customer marketing programs
63

Head of Consumer Marketing Resume Examples & Samples

  • Drive the planning, implementation, creative processes and reporting of all consumer marketing initiatives in Germany
  • Own and drive marketing strategy to understand and deliver impact across the marketing funnel
  • Build and leverage knowledge of consumer audiences and work closely with B2B marketing, BD and media partnership teams in Germany
  • Collaborate with all stakeholders in the German market and Twitter HQ at San Francisco to optimize in-market efforts and ensure alignment across Consumer Marketing
  • 8+ years prior experience, including experience in house with a large tech or consumer brand
  • Deep understanding of Media planning, buying and working with agencies - creative and media - to achieve goals
  • Experience in performance marketing, consumer campaigns, consumer research and understanding of lifecycle and brand marketing
  • Experience in leading teams - cross functional team and direct and in managing agency relationships
  • Metrics driven and a mind set to measure is essential
  • Significant experience in social media and content strategy
  • Deep understanding of the Twitter product
  • Excellent communication skills, a sense of humour, comfort with ambiguity required
64

AVP, Consumer & Marketing Analytics Resume Examples & Samples

  • Define and drive the Marketing Analytics strategic roadmap by working closely and collaborating with key stakeholders
  • Build and leverage Consumer and Marketing data assets to measure marketing performance and to improve participation rates, plan contributions and renewals
  • Provide the enterprise view of key customer-based ROI metrics including customer satisfaction and brand awareness
  • Carve out a strategic agenda for key customer-facing initiatives in the buying experience and service experience domains. Leverage customer research and insights to acquire new customers and better meet the needs of existing customers
  • Identify and execute ‘test and learn’ use cases to create a business case for a differentiated and personalized marketing and messaging strategy
  • Perform regular analysis that identifies actionable marketing insights, marketing influenced revenue opportunities, enhanced customer experience and functional cost-savings
  • Provides subject matter expertise to team members and applicable internal/external stakeholders on complex assignments/projects for his/her assigned area(s) of responsibility
  • Identifies and directs strategic process improvements that significantly improve quality across the team, department and/or business unit for assigned area(s) of responsibility
  • Directs/executes approved strategy decisions and contributes to strategy creation for assigned area(s) of responsibility
  • Provides strategic direction to build and enhance the capability for his/her assigned area(s) of responsibility
  • Designs and delivers strategies & programs that leverage metrics & predictive analytics to support business objectives and achieve desired results, including profitability & persistency
  • In a matrix environment, collaborates with and influences actuarial, underwriting, and sales leadership to translate analytics into actionable market-facing strategies and tactics to support sales & distribution and drive profitable growth
  • Serves as an ‘analytics champion’ educating the business to drive adoption and usage of data analytics to further business insights for strategy development and execution
  • Provides strategic consulting to senior management & key business stakeholders on acquisition approaches & opportunities based on quality business analytics, tools, and market information
  • Provides subject matter expertise and thought leadership on analysis and use of tools & metrics to significantly affect the strategic direction of the business
  • Collaborates with IT & other key stakeholders to evaluate current state of data and develop tactical plans to improve data management and resolve technical challenges impeding data availability, quality, metric consistency and credibility
  • Develops & implements a business analytic framework to include forward-looking metrics and insights
  • Creates dashboards & scorecards utilizing existing and newly developed metrics and performance monitoring systems to provide management with quantifiable gauges of business results and impact of strategic plans and tactical initiatives
  • Partners with IT to develop data governance models and data warehouse assets
  • Develops and implements strategic process improvements to ensure effective, standardized analytical processes
  • Advises senior management and key stakeholders on design issues, capabilities, and/or system limitations; develops and recommends remediation plans
  • Effectively leads projects for advanced analytics and predictive modeling integration and implementation
65

Senior Manager Digital Consumer Marketing Resume Examples & Samples

  • Development and execution of annual consumer digital marketing plans including setting objectives, defining brand strategies, and developing/executing tactics
  • Effectively manage consumer digital marketing budget which encompasses all US Pet brands
  • Contribute to the development of short and long term digital consumer marketing strategies for the USA market
  • Lead the development of digital media campaigns for all USA Pet Brands
  • Monitor all competitive digital consumer marketing activity, including advertising/share of voice, and develop action plans to respond as necessary
  • Manage and provide direction to agency partners, to achieve effective brand messaging, creative development, brand stewardship and digital media investment
  • Work cross-functionally with the brands and customer marketing team to develop and execute pet owner Client Connection communications that drive conversion in the vet channel
  • Analyse market data to identify key opportunities including consumer insights and new user acquisition opportunities
  • Lead the development and execution of a multi-brand consumer loyalty program that drives consumer engagement and increases the lifetime value of Merial pet owners
  • Bachelors degree in Business, Marketing or related field
  • At least 7 years of digital media and DTC marketing experience
  • Through understanding of the digital media channel and digital technologies
  • Proven capability in managing the development and execution of digital media consumer communication programs
  • Understand appropriate market research process, tools and methods for decision making
  • Creative problem solving and negotiation skills
  • Ability to influence others in cross-functional teams
  • Excellent communication skills and capacity to manage external marketing agencies
  • English language fluenc
66

Consumer Marketing Associate Resume Examples & Samples

  • Strategic Brand Development: Support and participate in the development of consumer marketing strategy. Actively listen and participate in insight generation activities across key players and identify integration issues/opportunities. Participate in annual brand planning process, including development of consumer related objectives and tactical plan. Evaluate and make business recommendations leveraging synergies to optimize consumer outcomes
  • Gaining and Advocating Customer Insight: Support and participate in the identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target. Ensure insights are appropriately reflected in all communications
  • Agency Management: Establish expectations (two-way) for client – agency partnership. Build relationship with account supervisor to accomplish consumer focused channel strategy and tactics
  • Channel & Tactic Planning, Development, Implementation & Measurement: In collaboration with agency, develop, independently manage and evaluate success of focused channel and relative tactics to achieve consumer key player strategy, with a particular focus on the consumer experience post prescription. Ensure consistent application of brand strategy and consumer insight across consumer touchpoints and channels. A particular area of focus will be working with our cross functional partners on how to best deliver a valuable and differentiated consumer experience and promise via the Customer Program Support
  • Marketing Monitoring: Review marketplace data and make recommendations for brand implications/actions. Follow-up with market research as needed to investigate implications
  • Financial Management: Track and manage budget for consumer tactics including reconciliation and update in MMS. Provide roll-up to consumer marketing manager and make recommendations for trade-offs as needed
  • Risk Management. Ensure compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures
  • 2+ years of Consumer Marketing experience
  • 2+ years of CRM and/or customer support programs
  • Consumer Packaged goods experience a plus
  • Experience developing deep customer insights
  • Ability to work effectively within complex, changing environment
  • Enthusiastic, ability to energize and motivate others
  • Experience with advertising, production processes, and/or media planning preferred
  • Outstanding team player
  • Critical thinking skills/strategic mindset and marketing planning expertise
  • Deep expertise in attitudes, beliefs, behaviors of consumers and key influencers
  • Ability to work cross- functionally and to lead and influence without authority
  • Channel/tactic understanding (breadth vs. depth), including measurement and optimization
  • Demonstrated strategic thinking, analytical, and problem solving skills
  • Self-directed, strong project management, budget management and prioritization skills
  • Strong decision-making skills and experience and ability to influence others
67

Consumer Marketing Intern Resume Examples & Samples

  • Managing the fulfillment of partner obligations
  • Writing promotional emails
  • Run ad copy, landing page and other A/B tests
  • Work with Creative team to create compelling messaging across email, app and other channels
  • Competitive research
  • Monitor performance and identify trends
  • Strong writing ability
  • A positive, jump-right-in attitude
  • Love of fashion
  • Experience with Email Service Providers a plus
  • Basic/Intermediate HTML knowledge a plus
  • Analytics knowledge a plus
68

Brand & Consumer Marketing Executive Resume Examples & Samples

  • Head of Brand and Commercial Marketing
  • Product content managers and executives
  • Customer services and all customer-facing teams which have an impact on the customer experience and customer satisfaction
  • Business Intelligence team
  • B2C marketing with some experience in the execution of multi-channel campaigns which might include above-the-line elements such as outdoor, radio, press, and across all other digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, PR, etc.)
  • Good Digital Marketing experience and proficiency in the most popular channels and tools (eg Twitter, Facebook, email Marketing, Google Analytics, etc.)
  • Excellent communication skills with a strong sense of teamwork and an ability to deal with stakeholders
  • Understanding of market segmentation
  • Experience of working at campaign executive level, ideally in at least one role focused brand marketing
  • High level of enthusiasm and drive – used to self-start
  • Result driven with the energy and resilience to make things happen
  • Ability to work collaboratively both internally and externally
  • Ability to work under pressure, staying ahead of complex schedules, and seek to improve knowledge
  • A good working knowledge of Microsoft Office (i.e. Word, Excel and PowerPoint)
69

VP, Consumer Marketing Insights Resume Examples & Samples

  • Four-year college degree; MBA preferred
  • 18+ years of experience in consumer insights/market research/McKinsey or similar leadership role
  • Client-side experience in consumer products/durables preferred
  • Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, cross-functional team members, agencies, etc
  • Demonstrated ability to instill genuine respect for and curiosity about consumers, shoppers, and end users within an organization
  • Has worked on a global business, and is adept at maneuvering and motivating through differences in countries and cultures. Proven ability to create, manage and develop a global team
  • Experience discovering and activating consumer insights that lead to sales growth in the form of new product or service launches, existing product improvements and improved marketing efficiency
  • Demonstrated success leading in a matrix environment
  • Persuasive communication skills and ability to influence corporate strategy and lead business review meetings
  • 30% travel required
70

VP, Consumer Marketing Mtv Resume Examples & Samples

  • Lead the strategy and development of the paid media campaigns for MTV + MTV2 initiatives including programming priorities or brand awareness
  • Execute advertising plans across all media channels: TV, Digital, OOH, Radio, Print and Paid Social
  • Collaborate with internal departments including Brand Creative, Social, Programming, Press, and Production for all marketing initiatives
  • Execute on-the-ground & non-traditional marketing efforts in local markets to promote channel initiatives or tent-pole events
  • Oversee and manage the Media agency relationship
  • Managing external partners/agencies in developing and executing all stunts/activations
  • Manage overall marketing budget
  • Responsible for guiding the development of the department, which includes all levels
  • Conduct performance reviews and set goals for staff
  • 10-15+ years holding Marketing/Advertising positions
  • Experience managing relationships with internal and external stakeholders
  • Strong and diverse client experience, Youth Centric and TV network clients a plus
  • Exceptional written and oral communication skills; with direct past experience in writing and briefing media agencies
  • Strong analytics capabilities – and understanding of optimization and measurement tools
  • Successfully managed a team of 2 or more
  • Strong business and personal ethics
  • Effectively manages multiple projects in a fast paced, every changing environment
  • Strong mentoring skills and desire to teach creative team
  • Deep connection to local advertising/media community and people resources
71

Intern, Consumer Marketing & Activation Resume Examples & Samples

  • Assist in the maintenance of Wyndham Rewards creative assets and collateral materials, including Member Levels and Blue Thread related projects
  • Assist in the development and deployment of social media realted content
  • Assist in tactical project work associated with email campaigns for Wyndham Rewards member and WHG brands
72

Senior Manager, Digital Consumer Marketing Resume Examples & Samples

  • Analytical and data-driven with a keen creative sensibility
  • Deep understanding of digital marketing best practices including SEO, SEM, social media, and email
  • Experience with direct response concepts and best practices, such as A/B testing, experimental design and statistical significance. Experience with Optimizely or Bounce Exchange desired
  • Strong working knowledge of analytic tools such as Google Analytics, Omniture, Adobe Audience Manager, Parse.ly, or similar tools
  • Understanding of UX principles, including wireframes and requirements
  • Understanding of and experience manipulating CSS and HTML
  • Experience with a CMS
  • Facility with Adobe Photoshop and MS Office products, especially with Excel
73

Consumer & Marketing Insights Manager Resume Examples & Samples

  • Strong focus, involvement, and consumer leadership in all business planning & execution, local innovation pipeline, and reviewing business objectives with Area Category Marketing management, in order to develop, manage, and execute research plans to best meet them and the overall strategy of the brands and market
  • Contribute to profitable growth through being seen as an integral member of the business teams aimed at developing successful in market execution
  • Share and aid understanding of consumer learning and within the Marketing management team through collation and communication of broad North American consumer and shopper insights as well as relevant learning from other markets
  • Discuss consumer understanding needs with marketing management and recommend concrete research plans, methodologies, and key decision criteria and then lead the implementation of the actual research to meet those needs for assigned categories
  • Bring best in class communication effectiveness support. Provide input and feedback to creative briefs and copy development for TV and digital; recommend & execute appropriate research plans to explore and validate creative
  • Track and understand consumer and category trends to enable brands to stay ahead, drive brand plans and actions in communications
  • In partnership with Marketing team, develop, screen and scale tactical brand-building initiatives that will drive brand penetration
  • Provide high quality support to business partners in interpreting market research results and identifying both articulated and unarticulated needs and opportunities, contributing to practical action plans following research
  • Lead & Implement specific research projects in consistent alignment with global & local standards and best practice methodologies
  • Plan and manage the market research budget in conjunction with Marketing management and the Senior Manager, Healthcare
74

Business Leader, Consumer Marketing Resume Examples & Samples

  • Lead the Consumer/Digital/Social Marketing and Media channel strategies across Japan to drive MasterCard brand preference and usage
  • Identify & leverage consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV’s and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets
  • Develop winning B to C strategy and plan to support business priorities
  • Participate in conceptualization, manage execution & evaluation of these initiatives i.e. end-to-end project management
  • Build strong partnership with all functions to drive business
  • Work with regional communications to develop and execute a CSR strategy that builds corporate reputation and develops employee engagement
  • Budgeting, forecasting and tracking of marketing spends to ensure effective utilization and high ROI on marketing budgets
75

Consumer Marketing Associate Resume Examples & Samples

  • Develops and maintains internal marketing-related reports, spreadsheets, timelines and documents which drive marketing decisions
  • Identifies new marketing opportunities and partnerships
  • Excellent communication (written and verbal) skills
  • Ability to solve problems independently
76

Consumer Marketing Associate, Acurian Resume Examples & Samples

  • Sets-up and deploys advertising campaigns for assigned channel
  • Leads the creative development for marketing campaigns including testing set-up and results monitoring
  • Analyzes performance metrics and modifies tactics and strategies throughout the campaign, as necessary, to achieve optimal results
  • Monitors timelines and expenditures to ensure campaigns are completed on time and within budget
  • Coordinates with other areas within the marketing department to ensure optimization of efforts and to meet marketing objectives
  • Manages cost database and generate partner invoices
  • Demonstrated ability to work in a fast paced, competitive environment
77

Associate Director, IUD Consumer Marketing Resume Examples & Samples

  • Develop Direct-to-Consumer (DTC) strategies and tactics across the IUD portfolio of products including Kyleena, Mirena, and Skyla, focusing on the Nulliparous (have not yet had a child) segment. Helps develop targeting, positioning and other key strategic mandates to meet our business objectives. Works with Consumer lead to develop Best-in-Class integrated DTC campaigns across multi-channel platforms
  • Manage LMR (legal, medical, regulatory review) end-to-end process. Must be highly knowledgeable of OPDP, FDA and PHaRMA regulations and guidelines for DTC promotion. Must have significant experience in managing pharmaceutical promotions from Creative Brief all the way through 2253 or pre-clearance submission
  • Manage Creative, Media Agency of Record (AORs) and other production vendors. Work closely with Agencies to develop and deploy integrated consumer communications plans. Understand how to develop content strategies and lead the agency to successfully meeting our key communications objectives
  • Develop Promotional Effectiveness Plans for DTC tracking and measurement. Requires a deep understanding of setting up KPI’s and ROI’s and overall measurement plans to track to our communication and business objectives
  • Partner with IUD Digital Strategy team member to develop comprehensive digital and social media plans. Key knowledge of digital asset formatting for DTC a must. Key knowledge of digital and social channels and formats a must. Experience launching successful, ROI driven digital media campaigns required
  • Actively manage the Consumer P and I (marketing budget). Manage agency scopes of work, PO’s, Agency Fees and OOP’s, talent payments, print production budget, etc. Work closely with finance manager to ensure proper billing systems in place
  • Partner with Business Analytics and Business Intelligence to develop measurement plans, test creative assets, track KPI’s and sales, and build yearly research plans. Understanding of all key strategy and testing platforms a must (Bases, Millward Brown)
78

Junior Consumer Marketing Intelligence Manager Resume Examples & Samples

  • You will design, lead and manage ad-hoc primary consumer research (qualitative and quantitative) projects, and secondary research for competitor benchmarking and/or landscape analysis
  • You will own the full end-to-end research process from business questions and brief design, through research execution with an agency, to analysis and presentation
  • You will be responsible for synthesizing consumer learnings into data-driven, actionable insights and recommendations to drive the right marketing business decisions on campaigns, new product launches, positioning, etc for the UK market
  • You will manage budget allocation for the year and prioritise projects as appropriate
  • You will manage and maintain collaborative and productive relationships with external stakeholders, such as research agencies and other partners
  • 2-4 years' experience in market research / consumer insights role(s) in research agency, multidisciplinary agency and/or corporate setting
  • Experience in quantitative data analysis
  • Track record in building relationships and collaborating with others to solve business question
  • Digital savviness - e.g. experience with apps, connected products, or wearbles
  • Interest in healthy living
79

Global Consumer Marketing Insights Manager Resume Examples & Samples

  • Strong focus and involvement in NPD and the innovation pipeline, reviewing business objectives with Category Marketing management, in order to develop, manage and execute research plans to best meet them
  • Responsible for the implementation of category market research projects for assigned categories within the category
  • Proactively develop a deep understanding of consumers, retail/channel partners
  • Share and aid understanding of consumer learning within the Category Marketing management team through building and collation of global consumer insights
  • Discuss consumer understanding needs with category marketing management, and recommend concrete research plans and methodologies to meet those needs
  • Implement specific research projects in alignment with the CMI Director using global standard, consistent and best practice methodologies
  • Provide high quality support to the category marketing team in interpreting market research results, contributing to practical action plans following research
  • Plan and manage the category market research budget (for assigned categories) in conjunction with Category Marketing management and the CMI Director
  • Contribute to profitable growth through membership of business teams aimed at developing successful innovations
  • Understand and use relevant syndicated data (IMS/ Nielsen) for the sole purpose of driving organic growth of the category
  • Develop strong relationships with preferred global external research suppliers to ensure superior service and quality
  • Develop and build strong relationships with regional CMI managers for category projects executed in their regions
  • Experience in consumer insights with FMCG
  • Well-developed global stakeholder relationship development skills
  • Knowledgeable in story-based reports
  • Results orientated, independent, entrepreneurial and self-motivating
  • Proven experience in both qualitative and quantitative adhoc research methodologies
  • Well-developed interpersonal skills to build positive working relationships with category marketing management and the Global CMI team
  • Commercial understanding of corporate and operational business issues
  • Strong understanding of marketing strategy, planning issues, budgeting, priority setting
  • Ability to understand business strategies, tactics and implement measurable research plans
80

Specialist, Consumer Marketing Resume Examples & Samples

  • Define, develop, and execute targeted campaigns to accelerate wireless, reduce churn and grow revenue
  • Build the narrative for campaigns and identify key messages that are relevant for the targeted segment
  • Create compelling and strategic marketing presentations to drive buy-in and alignment across business units and stakeholders
  • Work cross-functionally with market insight teams, product, pricing, marketing communications, and channel to develop and execute campaigns end-to-end
  • Analyze the customer base and weekly results reporting to provide recommendations that drive growth and intervene on potential risks
  • Develop and create clear and concise marketing briefs and work with marketing communications to create market-ready content
  • Quarterly marketing plan development and presentation to the executive team
  • University degree in a business discipline with a minimum of 2 years’ experience – MBA an asset
  • Strong analytical skills to be able to interpret data and generate insight and action
  • Experience in an ambiguous environment, with strong time management skills and the ability to balance many projects simultaneously with short deadlines for completion
  • They are detail-oriented, strategic and analytical with the ability to think outside the box
  • Comfortable working autonomously or as a team member
81

Director, Direct to Consumer Marketing Resume Examples & Samples

  • Overseeing a team of 7-10 managers across brands, delivering a retention and growth plan to develop members into high-performance SME and retail mavens
  • Oversee Email, SMS and Direct Mail channels
  • Manage Email roadmap with ESP across strategy, production, deliverability and projects
  • Responsible for aggressive acquisition and retention strategies that maintain optimal file size across channels
  • Establish best-practices around deliverability and data-hygiene, ensuring maximal reach
  • Develop life-cycle marketing program and 1x1 marketing through retention channels
  • Rollout diverse testing strategy across Email, SMS and direct mail to optimize ROI and establish number of marketing touches to drive conversion and improvements in LTV
  • Act as the primary liaise with ESP, SMS and Direct Mail partners
  • Collaborate with our attribution partners to support and build the fractional attribution and addressable media plans
  • Partner with CRM to leverage RFM cohorts and create actionable segments
  • A hands-on person with exceptional relationship building skills
  • Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify new opportunities and optimize current campaigns
  • Demonstrated ability to deliver against KPIs while building strategy and tactical plans
82

Senior VP, Consumer Marketing Resume Examples & Samples

  • Provide strategic counsel, guidance and leadership to staff, supervising several staff members, and ensuring the team's success by managing work quality and productivity levels
  • Maintain relationships with senior-level client contacts and internal contacts
  • Mentor, coach and support team members ensuring constant development of their skills
  • Consistently hold self and staff accountable for behavior and performance
  • Seek and suggest process improvements and support positive change initiatives
  • Effectively manage staff utilization to meet profitability targets
  • Grow business prospects with existing clients; expand scope of work using Edelman network capabilities; lead new business outreach process and win business
  • Participate in the development and adoption of new products/services; leverage IP with clients
  • Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
  • Demonstrate behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct
83

Consumer Marketing Intern Resume Examples & Samples

  • Assist with planning, creation, and execution of paid media campaigns
  • Analyze and strategize effective uses of content, media, and creative to drive linear ratings
  • Manage the production timeline and delivery of a high volume of assets
  • Support digital marketing team in creating content and accompanying copy for social platform
  • Support marketing team in administrative tasks and budget management
84

Consumer Marketing Resume Examples & Samples

  • Serve as thought leader on the role of media in delivering meaningful impact for the Facebook brand, consumer and developer products
  • Establish and scale key learnings across marketing efforts to drive effectiveness and efficiencies
  • Partner closely with cross functional teams ranging from Ads Product to Marketing Analytics to drive best practices, identify testing opportunities, and develop roadmaps for consumer marketing efforts
  • Project manage complex work streams and initiatives across marketing objectives
  • Manage and mentor a team of high performing media managers supporting a range of FB consumer/developer products
  • Stay abreast of key media and advertising trends and innovations to bring to future product marketing campaigns and potentially expand the scope of marketing efforts
  • Streamline processes and build scalable solutions to support a rapidly growing number of Marketing campaigns across brand and product. Continue to build the team's identity and establish a working relationships with the brand and product marketing teams
  • 8+ years professional experience in digital media, and/or consulting, demonstrating leadership in a fast paced environment
  • 2+ years directly managing teams with a focus on people development
  • Knowledge of Facebook and other digital advertising platforms with experience in crafting media solutions that drive outcomes
  • Experience working and building relationships with cross-functional teams
  • Communication skills to ensure clarity, alignment and surfacing of key insights across key stakeholders and partners
  • Creative and quantitative analytical ability
  • Proactive ability to distill concerns that arise into actionable learnings and outcomes
  • Team oriented and can work effectively across all levels of management, teams, and disciplines
  • Experience with direct response and brand marketing, data and technology solutions, advertising technology, and partnerships
85

Consumer Marketing Intelligence Manager Resume Examples & Samples

  • You will act as the voice of the consumer on key categories, and keep the needs of the consumer at the centre of decision-making / action planning
  • You will own, design and lead 1-2 key strategic organisational projects, championing the voice of the Consumer across the total Personal Health organisation
  • University degree desired but relevant experience can replace if strong track record
  • 4-7 years' experience in market research / consumer insights role(s) in research agency, multidisciplinary agency and/or corporate setting
  • Track record of being able to manage priorities, and balance multiple projects and stakeholders at the same time
  • Excellent verbal and written communication, and presentation skills required
  • Strong numerical and analytical skills, with a good attention to detail
  • Experience with shopper research methodologies
  • Experience with service design
86

Consumer Marketing Analyst Resume Examples & Samples

  • Participate in the design, development and implementation of ad-hoc research projects for the purpose of better understanding both current and potential Guests, and business issues
  • Marketing and sales research including ad testing, product naming, brand awareness and health tracking
  • Operational research on in park guest behaviors, preferences, and reactions to new and altered ride, merchandise, and dining experiences
  • Research that supports Strategy and Business Development in market sizing and segmentation
  • Other ancillary ad hoc projects to support Creative and research needs
  • Experience with structured survey writing, questionnaire design and programming
  • Unstructured, semi-structured, and structured interviewing and focus group design and moderation a plus
  • Ability to calculate figures and amounts such as proportions and percentages
  • Ability to compute rate, ratio, and percent and to draw and interpret spread sheets
  • Ability to work with mathematical concepts such as probability and statistical inference
  • Experience with Uni-variate Methods required
  • Experience with multivariate methods not required but preferred
  • Experience with statistical package (like SPSS) required
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form in English
  • Ability to define problems, assemble data, establish facts, and draw valid conclusions
  • Ability to tell the story behind the data
  • 1-5 years of experience in marketing research on either client or vendor side required, or equivalent combination of education and experience
  • Leadership experience not required at this level, however must be comfortable interacting with clients and peers
  • Or equivalent combination of education and experience
87

Assistant, Consumer Marketing Insights Resume Examples & Samples

  • Collaborates with brand management and product development peers
  • Works to maximize the effectiveness of consumer marketing insights processes
  • Completes Performance Plus “My Action Plan” process for self
  • 0-2 years of experience in a consumer insights/market research role
  • Experience directly conducting quantitative and qualitative research studies
  • Experience contributing to the strategic learning plan for a brand or product category
  • Genuine respect for and curiosity about consumers, shoppers, and end users
88

Associate Director of Consumer Marketing Resume Examples & Samples

  • Develops patient message architecture and positioning statement. Ensures alignment with overall brand strategy and patient initiatives
  • Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix for patient and monitor ROI of individual tactics
  • Develops creative briefs/brand book; designs core consumer brand promotional assets (e.g., websites, education) and assures brand and MCM execution of messaging & strategy
  • Identifies critical design elements for initiatives/ promotions designed to drive desired patient behavior change
  • Makes strategic choices when prioritizing & commissioning tactics from hub; collaborates with Multi-Channel Marketing -Partners to utilize best practices
  • Develops creative briefs for agency involvement, before shifting execution responsibilities to the Hub
  • Responsible for partnering with cross-functional stakeholders to design and implement patient experience support programs (education, adherence, beyond the pill)
  • Manages patient ad boards & advocacy groups
  • Leverages brand insight to inform patient segmentation and channel mix preferences
  • At least 8 years experience with increasing responsibilities in sales, marketing or related function with 5 of the 8 years concentrated in marketing
  • Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork; Ability to set priorities, develop roles and responsibilities, and manage staff. Ability to assess strengths and weaknesses of staff members and provide suggestions for improvement. Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions
  • Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions
  • Extensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies; ability to clearly and succinctly communicate (verbally/written) in a persuasive and appropriate manner at the executive level
  • Capable of leveraging data and analytics to distill insights and drive data-based decision making
89

Consumer Marketing Director Resume Examples & Samples

  • Define the overarching cluster strategy and innovation roadmap, its enablers and drive the execution of it, in close alignment with the global upstream and downstream teams
  • Lead the team of 5 Consumer Marketeers
  • Steer the integral product development (IPD) process from start to end, taking initial ideas through to product development and market introduction, including communication
  • Interact with various disciplines including Innovation, Technology & Development departments, internal and external design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations
90

Developer for our Consumer Marketing Agency Resume Examples & Samples

  • Work as part of a Scrum team, on your own tasks or as part of a larger project
  • Break down feature requirements into user stories and provide estimates
  • Design and implement services and tools in collaboration with your team and solution architects
  • Create coherent APIs in the backend systems you make
  • Operate and maintain your systems once they are released
  • Have experience with object-oriented design and programming with the C# language on .NET framework as well as relational data models and databases
  • Have 2+ years of experience from a related IT position and preferably a degree in software engineering or computer science
  • Understand the HTTP protocol in relation to REST services and the infrastructure setup for web applications (DNS, CDN, Loadblancing, IIS etc.)
  • Preferably have knowledge of Amazon Web Services, NoSQL data models and databases as well as JavaScript in the Node.js environment
  • Speak and write English fluently
91

Intern Consumer Marketing Resume Examples & Samples

  • Support development of 2017 Marketing strategy for seasonal Retail, Deals & Verticals Campaigns
  • Brief and run some smaller campaign completely including performance analysis once completed
  • Support specific channel campaigns and take care of continous performance reporting, working with Marketing Analytics and Finance
92

Assistant Manager, Global Consumer Marketing Resume Examples & Samples

  • Assist the Sr. Manager in the planning and development of integrated campaigns that elevate the Levi’s brand through these market leading sub-brands; driving authentic heritage through Levi’s Vintage Clothing and progressive denim leadership through Levi’s Made & Crafted
  • Execute programs that drive brand and product relevance to new and existing Levi’s® consumers, and strategically position the Premium brands in the broader Levi’s ecosystem
  • Partner closely with Regional Marketing Managers to ensure that the brands appear flawlessly in all stages of go-to-market across the globe. Serve as a Brand Marketing liaison for countries without dedicated Collections Marketing support, and collaborate with global and local Social media mangers to build, optimize, and maintain relationships with online communities
  • Maintain cohesive relationships and seamless communication with critical cross-functional partners in Merchandising, Creative Services, Brand Environment, and Regional Marketing partners, etc. Ensure cross-functional team onboarding of LVC/LMC story and vision
  • Be a creative marketing thinker and have the ability to drive agency and internal creative partners to innovate how Levi’s communicates with our consumers
  • Work with Levi’s Creative Services to define guidelines around copy, visuals, and photography. Collaborate with Marketing Operations to define where LVC/LMC fit into the marketing go-to-market calendar. Socialize these tools with key internal teams and adapt/publish to all stakeholders
  • Understand the broader Levi’s financial plan and manage annual budgets covering all facets of the Global marketing program/activity. Facilitate the process between Finance, Marketing, agency partners, and vendors. Manage ongoing budget tracking, signed estimate, purchase orders, and invoices
  • Bachelor’s degree in a related field of study (Communication, Marketing, Business, etc.)
  • 2-5 years of industry experience in integrated marketing (inclusive of digital, social, print, and engagement)
  • Strong interpersonal skills and emotional intelligence- the ability to build relationships and work effectively with internal and external stakeholders
  • Diligence and thoroughness in approaching projects and their outputs
  • A proactive, problem-solving, ambitious mindset – the ability to thrive in a fast-paced workplace
  • Willingness to both support larger, more complex initiatives and autonomously lead projects, too
  • An interest in the apparel / fashion, world, and cultural trends
93

Consumer Marketing Director, Germany Resume Examples & Samples

  • Develop and implement consumer or merchant activities as part of national plan (ATL and BTL)
  • Consumer/Merchant responsibility
  • Negotiation of merchant cooperations
  • Development of POS concepts to support national plan
  • Develop together with product value propositions and go-to-market plans
  • Execution of marketing projects for Mastercard products and brands including but not limited to Mastercard, Maestro
  • Manage media planning, buying and optimization process, with strong focus on ATL and digital
  • Manage social sites & media
  • Complex analyses of results of all executed projects
  • Manage and coordinate agencies
  • Manage assigned budget for projects
  • Assurance that all policies regarding marketing projects are followed
  • Monitoring of compliance to Mastercard rules and procedures
  • Liaising between Mastercard Europe and its marketing agencies and other suppliers on projects planning and executing
  • Assurance that all projects are coordinated with other involved parties such as account managers, sales experts and new business
  • Strong marketing experience with Trade Marketing and Consumer Marketing, related to fast moving consumer good
  • Collected experience in industrial environment or marketing agency
  • Strategic thinking skills, flexibility and mobility
  • Ability to turn qualitative and quantitative data into information for action
  • Consultative selling experience with good negotiation skills
  • Experienced in project management
  • Creative thinker with a desire and tenacity to test innovative customer solutions
  • Interest in media especially new/digital media/eCommerce
  • Ability to financial analysis ( post-evaluation, business cases, forecast)
  • Team player and achievement oriented
  • Strong skills in MS PowerPoint, Word and Excel; s
  • Very good English and German knowledge (written and oral)
  • Cross-cultural and quick understanding and ability to work across levels in a matrix organization
  • Open-minded, flexible and open towards changing, fast paced and challenging environments
94

Analytics Consumer Marketing Resume Examples & Samples

  • Modifies computer programs to extract information from company databases
  • Prepares state indications and other analyses of loss experience, retention, and expense data
  • Responsible for development of data and information structure
  • Facilitates through other parts of the organization to accomplish results
  • Asses and communicate research results to internal and external stakeholders
  • Manage the information collection process, organizing, reducing redundancies, spotting connections, evaluating sources, and distilling and summarizing information into actionable intelligence items
  • Maintain existing set of business intelligence tools and practices, including commercial business lead databases, and assess new tools, to assure the optimal mix of tools within budget constraints. Suggest and implement new research sources, methodologies, and analysis techniques
  • Proficiency with MS Office products (Word, Excel, PowerPoint, Visio)
  • Excellent written and verbal communication skills, able to convey complex information into management decision-making presentation materials
  • Attention to minute detail, highly organized, consistent due diligence
  • Ability to communicate messages effectively to customers in all markets
  • Strong business acumen and development skills
  • Ability to create and maintain long-term business relationships with employees at all levels
95

Data Engineer, Consumer Marketing Resume Examples & Samples

  • 1) Designing the big data platform/solutions used to ingest and process Amazon-scale traffic data
  • 2) Building end-to-end solutions that enable business stakeholders to self-serve their business intelligence needs
  • 3) Coaching fellow data engineers and ultimately raising the bar of data engineering excellence across Amazon’s Consumer Marketing organizations
  • Bachelor's degree or higher in a quantitative/technical field (e.g. Computer Science, Economics, Finance, Mathematics, Statistics, Engineering)
  • 4+ years of relevant experience one of the following areas: data science, data engineering, business intelligence or business analytics
  • Expert-level proficiency in writing complex, highly-optimized SQL queries across large datasets
  • Demonstrated ability in data modeling, ETL development, and Data warehousing
  • Ability to manage competing priorities simultaneously and drive projects to completion
  • 6+ years of experience as a BI Engineer, Business/Financial Analyst or Systems Analyst in an internet-based company with large, complex data sources
  • Superior dashboard building capabilities (Tableau or MicroStrategy)
  • Experience with AWS services including S3, Redshift, EMR and RDS
  • Experience with Machine Learning concepts and tools (Python experience is a strong plus)
  • Knowledge with statistical and/or econometric modeling
  • Experience in BI/DW as a change leader providing strategic research, recommendations, and implementations
  • Demonstrated experience managing and prioritizing a project backlog
  • Demonstrated experience defining and driving an analytics roadmap
96

Consumer Marketing Executive Resume Examples & Samples

  • Develop partnerships with applicable organizations including tourist boards
  • Work with global team to increase contactable database size, database cleansing and develop contact strategies
  • Manage all Consumer Shows where we have a stand or presence
  • Work on all DM fulfillment in region and mailing strategy
  • Support all implementation of Global or Regional promotions
  • Manage all other offline consumer advertising and sponsorships
  • Carry out regular competitor analysis and reports
  • Work with Digital team on consumer campaigns and overall performance reporting
  • Work on consumer EDM plan with head office and overall customer journey
97

Consumer Marketing Director Resume Examples & Samples

  • Collaborate with cross-functional brand teams – Advertising, Editorial, Operations (Pubworx), Hearst Integrated Media (60%)
  • Drive strategic brand activity – working with Business Development, Customer Acquisition & Retention and Newsstand teams (30%)
  • Manage rate base and subscription sources to meet budget goals/targets as well as responsible for directing P/L at title level (10%)
  • 10+ years
  • Knowledge of subscription and newsstand business
  • Effective consumer marketing experience in planning, acquisition tactics, financial analysis and AAM reporting
  • Strong communicator with ability to effectively express key consumer marketing information to internal and external stakeholders
  • Creative-thinker, who actively follows industry trends and proactively identifies ways to leverage Hearst’s powerful portfolio of brands and promotional assets
  • Independent, self-starter who is capable of synthesizing cross-functional strategies, leading programs and overcoming challenges to meet business objectives
98

Consumer Marketing Resume Examples & Samples

  • Designs and implements comprehensive marketing programs and contributes to strategies to create awareness and consumer engagement
  • Collaborates with internal stakeholders from across the business to drive end-to-end development and execution of consumer marketing programs
  • Leads and/or directs concurrent projects from inception to execution including but not limited to: project planning, resource planning, change management and communications planning, managing changes to the project scope
  • Develops tools and promotions to improve enrollment in insurance products and onboarding experience
  • Ensures marketing materials are consistent with business unit messaging and Lincoln branding standards as well as compliant with applicable regulatory requirements
  • Identifies customer-facing touchpoints and communication gaps; recommends to senior management marketing approaches to improve consumer engagement
  • Stays abreast with consumer behaviors, market & industry trends, and competitive intelligence; provides subject matter expertise and recommendations to align marketing strategies
  • Uses Voice of the Customer, market research, and data analysis to create, assess effectiveness, and refine marketing approach and helps strategize new customer touchpoints to achieve short-term business goals and longer term expansion strategies
  • Works with analytics team to develop consumer insights and define target customer segments; collaborates with product development to develop offerings to meet customers needs
  • Builds relationships and liaises with key internal stakeholders to ensure consumer marketing programs align with overall business goals and objective
  • 5 to 7+ Years consumer marketing experience that directly aligns with the specific responsibilities for this position(Required)
  • 4 Year/Bachelors Degree or equivalent work experience (4 years of experience in lieu of Bachelors) in business, marketing, or communications (Minimum Required)
  • Experience with marketing automation, campaign management, digital marketing, or email marketing platforms desired
  • Experience running consumer marketing, a strong background in life-cycle marketing, segmentation, campaign testing, and optimization is preferred
  • Extensive analytics and data-driven marketing experience is preferred
  • Superior presentation and written communication skills including the ability to write strong, compelling marketing copy, public speaking and presentation skills
99

Associate Manager Advertising & Consumer Marketing Resume Examples & Samples

  • Working knowledge of Google Analytics and Adwords
  • Familiarity with DoubleClick or similar advertising platform
  • Media planning knowledge
  • Experience forecasting, tracking and reporting on campaign metrics using benchmarks and ROI
  • Project manage Google/YouTube advertising including implementation, creative and reporting
  • Write effective copy for both trade and consumer advertising campaigns
  • Train on analytics tools to inform outlets and competition prior to media planning
  • Prepare weekly ad meeting materials for team review
  • Point-person for Goodreads advertising including assets, booking and execution of campaigns
  • Ensure delivery of consumer-facing advertising for select outlets such as Poptropica, Funbrain, and email newsletter advertising
  • Manage trade advertising including placement, budget, copy, routing and submission
  • Book and send all materials for regional holiday catalogs
  • Maintain centralized grid of all advertising by title including outlets, budget and status of creative
  • Coordinate with freelance designers and copywriters for delivery of assets and scheduling
  • Act as a liaison between the marketing teams and agency or media contacts
  • Explore new consumer outlets and maintain updated media kits for current outlets
  • Aid in building of freelance team including designers, copywriters and copyeditors
  • Perform post-mortem analysis on select campaigns and present to marketing teams
100

Consumer Marketing Specialist Resume Examples & Samples

  • 60%) Implementation
  • 5-7 years consumer marketing experience with an automotive industry focus
  • 1-2 years Event Marketing and project management experience
  • Bachelor’s Degree in Business Management, Marketing, Communications or related field
  • Marketing and Advertising
  • Tag Management ‑ familiarity with using tag management as part of a marketing automation solution
  • Point-of-Sale, Email and Direct Mail design and best practices
  • Agency/vendor oversight
  • Master’s Degree in business or marketing
101

Consumer Marketing Specialist Resume Examples & Samples

  • Responsible for executing US consumer campaigns to increase sales within the direct channel through ongoing collaboration and deployment of the US Direct Mail Plan, launch of new products and EBB promotions and enhancement of additional customer journey touch points for US travelers
  • Working alongside the US Marketing Director to cultivate new consumers partners and other brand relationships to grow consumer sales
  • Collaborate with PR & Social Media teams to drive positive brand awareness among key partners, consumer publications and online social channels
  • Oversee online and offline advertising strategy to increase database leads and sales for the consumer channel
  • Identify and manage additional US marketing opportunities to grow brand awareness, such as the consumer tradeshow schedule and the USA events or roadshows
  • Monitor and analyze direct sales / campaign performance (including post-mortem campaign recaps) to identify areas for improvement and the need to adjust strategies to meet/exceed goals
  • Review weekly and monthly reports pertaining to all consumer sales, promotions and campaigns and manage distribution where necessary
  • Collaborate with departmental teams as appropriate to identify and develop new and existing products and consumer marketing campaigns to drive sales forward
102

Specialist, Consumer Marketing Resume Examples & Samples

  • Partner with headquarters to determine marketing goals, develop, execute, maintain, and reports on all direct-to-consumer marketing efforts in Japan; Work with Japan marketing agencies and Japan Sales to design, deploy and measure above and below-the-line marketing activities, including emails, events, and advertising
  • Serve as the primary point of contact for Japanese social media channels, which includes regionalizing global content for distribution, curating new social media content to communicate strategic brand messages, and monitors, triages and addresses customer service issues on social channels regularly
  • Lead initiatives regarding all Japanese language content on website and email functionality; Partners with Online Experience and Direct Marketing team to develop, update, review content to ensure content is accurate and appropriate for the market
  • Helps compile monthly reporting of performance to KPIs
  • Prior airline industry customer service or marketing experience
  • Experience administering digital marketing channels, such as SEM, SEO, display advertising, or travel meta-search programs
  • Experience working as the field office for a headquarters team
103

Consumer Marketing Insights Manager Resume Examples & Samples

  • Client-side work in consumer products/durables preferred
  • Broad based experience in quantitative and qualitative research methods, with the ability to design and deploy research from the ground up
  • Experience executing the strategic learning plan for a brand or product category and managing a research budget accordingly
104

Senior Analyst, Consumer Marketing Resume Examples & Samples

  • 1) Support the development and management of all email marketing campaigns for dealer lead programs, lease-end remarketing and customer servicing
  • Plan, develop, execute, report, and analyze automated email marketing campaigns
  • Develop consumer “experience” and “engagement” with brand, and improve customer journey via email marketing tactics
  • Grow active email address lists through email capture tools, landing pages, content marketing, re-targeting and other strategies
  • Collaborate with internal teams to brainstorm, develop and execute marketing campaigns to promote engagement
  • Run A/B tests to help optimize open rates, CTR and conversion rate
  • Run QA campaigns to ensure error-free execution
  • Ensure successful completion of marketing campaigns and projects, as outlined in weekly, monthly and quarterly goals
  • Support all companies and departments across the board through e-mail marketing efforts
  • Pull, dedupe, and reorganize data as necessary for campaign execution
  • Create and manage email communication calendars
  • 2) Support website digital content and development across three brands
  • 3) Perform all other duties as assigned
  • Up to date knowledge of and working experience with multiple e-mail marketing platforms
  • Strong understanding of current e-mail marketing concepts, strategies and best practices
  • Working knowledge of design – layout, set-up and basic design concepts; experience working with creative teams/graphic design
  • In-depth understanding of email analytics and customer list management
  • Experience working with Selligent, Adobe or Salesforce a plus
  • Some technical knowledge of how web-based technologies apply to web design such as HTML, CSS
  • Knowledge of Web site structure and functionality
  • Strong project/task management skills required with good attention to detail and follow-up ability is required
  • Strong proofreading / copy editing skills are a must
  • Ability to deal efficiently with multiple demands and priorities as well as the ability to communicate clearly with all levels in the organization
  • Able to work calmly under stressful conditions and good team player with proven interpersonal skills
  • Advanced MS office skills including Excel (Vlookups, pivot tables, etc.) and Power Point as well as strong analytical skills
  • Bachelor’s degree or equivalent combination of education and work experience
  • 5+ years in marketing environment
  • Experience in eMail marketing automation and campaign execution a plus
  • Graphic design experience is a plus
105

Consumer Marketing Resume Examples & Samples

  • Coordinate annual marketing plan process for Consumer Marketing in partnership with MARA team
  • Monthly plan adjustments– facilitate monthly review and refinement of marketing plans and budgets to maximize results
  • Manage department/organizational communication plan in a “chief of staff” type role
  • Consumer Marketing budget management in partnership with expense mgmt. team – understand expense to plan/forecast; identify sources to fund new ideas or projects
  • Regional Marketing budget management, reconciliation, reporting, optimization in partnership with expense management team
  • Define and implement reporting processes – budget, program results, SOM reporting vs. plan
  • Manage Travel and Entertainment plans, Recognition, and FTE plans for Consumer Marketing
  • Minimum of 5-7 years of directly related experience in Marketing and/or Finance
  • Minimum of 2 years leadership experience
  • Proven ability to collaboratively across a broad network within the organization
  • Advanced analytic skills and the ability to translate analysis into actionable steps and drive results
  • Advanced project management skills
  • Intermediate to Advanced skills in Microsoft excel and PowerPoint
106

Consumer Marketing Intern Resume Examples & Samples

  • Support customer acquisition and traffic generation initiatives
  • Building actionable metrics and leading marketing analyses
  • Generating insights into traffic patterns and customer behavior
  • Please, submit your CV in English
  • Strong data analytics skills, proficiency with Microsoft Excel, ETL, SQL or similar
  • Proficient oral and written communications skills in Portuguese and English
  • Attends universities in Engineering, Computer Science or related field, graduating after June 2018
  • Ability to work on a diverse team
  • Script programming,
  • Ecommerce or startup background
  • Attention to detail and ability to successfully handle multiple priorities at a time
107

Consumer Marketing Director Resume Examples & Samples

  • 7-10 years of experience related to developing and leading the execution of integrated consumer marketing programs with strong media strategy and planning expertise
  • Brings Inspired Creative to Life – Drives the brand “look and feel” through the right channels. Is fluent in next generation consumer marketing approaches (e.g. digital /social media) to generate consumer interest
  • Consumer Focused and Commercially Astute
  • Focused, Disciplined, and Accountable for Results
  • Company First
  • Outcome-Oriented, Transformational Leader
  • Inspire Employees and One Another
108

Global Consumer Marketing Director Shaving Resume Examples & Samples

  • Master degree in Business Administration, Marketing or related fields with excellent academic track record (an MBA is an extra asset)
  • At least 10 years of experience in a (matrixed) international business environment in the field of consumer marketing or product management (experience with personal care products and digital marketing is a plus)
  • Experience with product development and product launches is a must
  • Experience with translating market research and shopper insights into product concepts and new propositions
  • Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple & diverse markets
  • A strong consumer focus toward product creation with a natural affinity for consumer products
  • Experience in working with sales and retail is advantageous
  • Highly entrepreneurial - both analytical and hands-on to driving business growth (result oriented)
  • Excellent communication skills: international (& C-level) stakeholder management, informing, influencing, convincing, presenting, project management
  • Empathetic skills: working centrally and in local country organizations
  • Business fluency in English (written & verbal)
109

Consumer & Marketing Insights Manager Resume Examples & Samples

  • Lead the definition/monitoring of key Consumer Experience (CX) operation metrics and own design/execution of a monthly CX Operations Dashboard
  • Proactively identify opportunities to improve the consumer experience and marketing engagement by uncovering unmet customer needs, consumer pain points, leading CX collaboration sessions, leveraging emerging trends, understanding the competitive landscape, and staying current on strategic/operational priorities of the business and marketing decision makers
  • Provide compelling recommendations that drive action through the effective use of data, consumer insight, analysis and presentation skills
  • Build learning agendas, develop dashboards, assemble integrated insights and make fact-based strategic recommendations that drive action
  • Identify, design and implement initiatives to create the desired consumer engagement and experience across all journey touchpoints
  • Lead efforts to move insights to action within the business and marketing capabilities by mapping marketing and business strategy needs back to well-articulated barriers, defining solutions, proposing options to decision-makers and building a business case for your ideas
  • Guide marketers in their analysis/optimization of digital marketing initiatives and campaigns
  • Apply data analysis of complex data sets to deliver content and functionality that matches specific user needs (personalization)
  • Collaborate with database engineers to develop and scale data management systems and business intelligence tools