Manager Consumer Marketing Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the manager consumer marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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JC
J Connelly
Josephine
Connelly
14288 Donnelly Views
Houston
TX
14288 Donnelly Views
Houston
TX
Experience Experience
12/2014 – present
New York, NY
Associate Brand Manager, Consumer Marketing
New York, NY
Associate Brand Manager, Consumer Marketing
12/2014 – present
New York, NY
Associate Brand Manager, Consumer Marketing
12/2014 – present
  • Execute local B2C marketing campaigns and events
  • Executes local B2C brand positioning, messaging, creative development, media planning/buying, event planning, and channel management focused on improving brand awareness/perceptions and maximizing consumer membership acquisition and retention. Manages local B2C marketing budget
  • Works with market analyst to fully leverage research and insights in content development, B2C promotions
  • Works with Graphic Designer and/or leverage central Consumer Marketing resources to develop and execute marketing campaigns and events
  • Manages trade and sponsorship relationships with external community partners
  • Works in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
  • Coordinates the local production and implementation of creative development, media planning/buying, advertising, marketing promotions, event marketing, social media and public relations
08/2012 – 11/2014
Philadelphia, PA
PR Manager, Consumer Marketing
Philadelphia, PA
PR Manager, Consumer Marketing
08/2012 – 11/2014
Philadelphia, PA
PR Manager, Consumer Marketing
08/2012 – 11/2014
  • Manage the production logistics of creative mailers, special press kits, PR photos and other materials with outside production vendor
  • Manage global PR agencies on all efforts related to Running/Training
  • Manage PR budgets
  • Provide support for key spokespeople for interviews and press opportunities, including briefing materials and brand guidance
  • Manage PR interns
  • Provide strategic guidance for program execution and media relations to subsidiary markets
  • Develop globally relevant communication strategies that leverage product visibility and storytelling through multiple communication channels
03/2010 – 05/2012
Houston, TX
Manager, Consumer Marketing
Houston, TX
Manager, Consumer Marketing
03/2010 – 05/2012
Houston, TX
Manager, Consumer Marketing
03/2010 – 05/2012
  • Work with media & promotional agencies on developing off-air media plans and added-value programs
  • Develop, plan, maintain and execute daily social media content and campaigns to build awareness and viewership
  • Manage work back schedule with internal and external partners to ensure programs stays on time/budget and all processes are followed and optimized
  • Manage marketing planning process, developing and updating planning documents
  • Manage Mark’s agencies of record and network of partners including creative and media planning and buying
  • Lead and supervise a team; set expectations and provide coaching, training and feedback; support ongoing personal development of team members
  • Assist in the development of promotional materials and messaging that adheres to brand guidelines
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Chapman University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong interpersonal skills and excellent communication skills to interact with executives and top managers
  • Ability to collaborate with local marketing and sales teams and strong influencing skills
  • Ability to think creatively and pragmatically
  • Excellent project management skills
  • Important criteria #2 (mandatory technical experience, knowledge and/or certification)
  • Strong analytical skills and the passion to drive business growth
  • Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets
  • Highly entrepreneurial with a natural affinity for beauty/ lifestyle products
  • Solid spoken and written English skills
  • 5 - 8 years of work experience in marketing / brand management of consumer products including life cycle management
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1

VP / Manager, Consumer Marketing Analytics Resume Examples & Samples

  • Support development and implementation of segmentation
  • Develop customer-based metrics and related implications for share of wallet, financial health etc
  • Work with marketing managers and product managers to identify business opportunities for increasing share of wallet and improving customer satisfaction
  • Translate complex analysis outcomes into actionable insights
  • Build internal partnerships that facilitate sharing of analytics results across business lines
  • Use strong communication and data analytics to influence counterparts in marketing and product groups
  • 8+ years marketing analytics and predictive modeling experience
  • Experience and understanding of consumer credit business model
  • Experience working on customer-level insight - crossing product lines and channels
  • Proven ability to execute against strategic analytics, identifying strategic opportunities and using fact-based rigorous analytic approach to proving/disproving hypotheses
  • Exposure to retail banking
  • Ability to clearly articulate objectives for analysis, lead execution of analytics, and translate the insights in to relevant business discussions and action steps with diverse groups of leaders and organizations
  • Demonstrated ability to manage effectively in a matrixed, highly cross-functional, collaborative and disbursed organization
  • Strong data manipulation capabilities using tools such as SAS, SQL, Oracle
  • Masters’ degree in related discipline
  • Exposure to sophisticated, multidimensional segmentation
  • Experience developing customer-based key performance metrics
2

Assistant Manager, Consumer Marketing Resume Examples & Samples

  • Execute the day-to-day aspects of customer relationship management (CRM) campaigns, communications content, offer development, name acquisition and consumer database development
  • Work closely with TWDC CRM/Corporate Brand Management (CBM) and legal to execute DCP CRM efforts within corporate privacy and communications guidelines
  • Coordinate, execute and manage day-to-day implementations of value offers
  • 5 Years experience in Direct Marketing, and / or Brand Management with a recognized consumer products brand
  • Direct Marketing operational experience in the execution of successful CRM programs, a plus
  • Strategic and analytical skills, understanding of market analysis, planning, development, and management
  • Comfortable working in a matrix structure; demonstrates flexibility and professionalism in an environment where change is constant
  • Open communicator who shows curiosity for solution seeking
  • Team player with the ability to effectively communicate with, present to and liaise with multiple organization levels, cross-divisional and external support members
  • Project management skills; ability to prioritize multiple tasks and deadlines
  • Excellent written, verbal, and interpersonal communication skills, Strong presentation skills are essential. Copywriting experience a plus
  • Ability to handle confidential and sensitive information, exercise good judgment and use discretion
  • A self-starter – ability to anticipate issues and proactively problem solve
  • Ability to manage time wisely and prioritize affectively in a fast-paced environment; Strong organizational and follow-through skills
  • Enthusiastic attitude and strong work ethic
  • Proficiency in standard office software, as such as MS office (Excel, Word, PowerPoint)
3

Manager, Consumer Marketing Resume Examples & Samples

  • Manage execution of marketing campaigns while working in close collaboration with other departments across disciplines (Press, Online Promotions, Sales, Print, etc.)
  • Help concept and execute social media community assets, paid social media, and influencer digital activations for premiere and in-season
  • Manage large and small scale event initiatives: solicit agencies/vendors, manage development of collateral materials, obtain key management approvals (senior management, sales, PR, etc.), and execute the final event
  • Work with media & promotional agencies on developing off-air media plans and added-value programs
  • Take lead on the Consumer Marketing budgeting process (billing, invoicing, pacing, accruals)
  • Identify unique partnership opportunities that re-position Oxygen in the consumer space to boost awareness and credibility of the brand
  • Monitor and assess competitive activity to determine implications to Oxygen and proactively suggest action plans where opportunities exist
  • Minimum of 2 years overall marketing experience
  • Entertainment, pop culture enthusiast
  • Television, cable, and consumer marketing experience a big plus
  • Very familiar with Social Media platforms from a user standpoint
  • Self-identify as a team player with a true ability to work on multiple projects at once
4

Manager, Consumer Marketing Resume Examples & Samples

  • Develop and execute cross-platform marketing solutions and brand strategies for FOX Sports
  • Execute large-scale marketing initiatives (consumer promotions, sweepstakes, stunts, contests) by interfacing with internal sales, distribution, programming, on-air promo and digital departments, as well as external agencies
  • Confirm initiatives are in line with strategy, adhere to brand guidelines and follow best practices while ensuring alignment for a complete consumer experience
  • Attend meetings and generate reports/presentations as requested
  • Support development and execution of multi-platform marketing solutions and brand strategies for Fox Sports brands/properties and shows
  • Execute large-scale marketing initiatives through interface with internal departments (marketing, sales, programming, distribution, PR) and external agencies
  • Manage development and trafficking of marketing materials for all network marketing efforts principally tied to media investments in television, radio, online, digital, outdoor and print
  • Event and experiential marketing campaign conception/logistics support
  • A Bachelor’s degree is strongly preferred. A minimum of 3-5 years broad and comprehensive network television marketing, consumer promotions, event marketing and staff management is required
  • Good organizational and project management skills are required. Proven supervisory and problem solving skills are needed
  • The ability to multitask and work effectively under changing priorities and daily time constraints is required
5

Manager, Consumer Marketing Resume Examples & Samples

  • Drive the planning and implementation of all consumer marketing initiatives
  • Collaborate with various DCE department to support Consumer Marketing initiatives
  • Manage creative process for all consumer advertising and promotional materials; coordinate all ad placements both internally and externally
  • Manage marketing planning process, developing and updating planning documents
  • Develop and implement DC Collectibles marketing strategies and programs
  • Manage Consumer Marketing expenses
  • Identify and develop marketing processes with a focus on consumer tactics
  • Manage and maintain pricing strategies
6

Manager, Consumer Marketing Resume Examples & Samples

  • Manages the school marketing efforts for the BTN on the B1G campuses and developing positive relationships with all of the school marketing teams including Learfield and IMG
  • Negotiates all of the school marketing contracts working with Learfield, IMG and the schools
  • Develops and executes off channel sweepstakes and promotions at the schools
  • Oversees the LiveBig activity, Creative U and the student cheer section contest
  • Tracks results of school marketing initiatives
  • Manages the BTN Big10k including overseeing all agencies needed to put on a successful event including the race organizer, Tailgate activation and other partnerships as needed
  • Oversee creative and media buying for the BTN Big10k - responsible for managing contracts, working to develop sponsorships, tracking results from the race and working to grow the race year-to-year
  • Oversees marketing coordinator and works with marketing team on other marketing initiatives as needed
  • 5+ years marketing experience - including branding and creative development of multiple mediums and sweepstakes is required
  • Agency experience is helpful
  • Experience with building brands also required
  • A thorough understanding of strategic planning and the demonstrated “big picture” thinking is necessary
  • Must be detail oriented
  • Excellent relationship building and organizational skills are required
  • The ability to work some weekends, operate effectively in a fast paced environment and see the big picture is necessary
  • Strong verbal/written communication skills are required
7

Manager, Consumer Marketing Resume Examples & Samples

  • B.A. required
  • 3-5 years relevant experience in entertainment marketing
  • Experience with launching consumer facing campaigns for entertainment properties
  • Knowledge of film and film history a plus
  • Experience interfacing with internal departments
  • Strong creative eye and presentation skills including the ability to build decks to support marketing initiatives internally and externally
  • Superior written, verbal and interpersonal communications skills
  • Excellent work ethic and positive, can do attitude, a team player
  • Working knowledge of MS Excel, Word, PowerPoint, basic Photoshop
8

Manager, Consumer Marketing Resume Examples & Samples

  • Support development and execution of multi-platform marketing solutions and brand strategies for FOX Sports brands/properties and shows
  • Execute large-scale marketing initiatives through interfacing with internal departments (marketing, sales, programming, distribution, affiliate, PR) and external agencies
  • Manage development and trafficking of marketing materials for all network marketing efforts principally tied to league, property partners and media investments in television, radio, online, digital, outdoor and print
  • Assist on special projects
  • A Bachelor’s degree is strongly preferred
  • A minimum of 3-5 years broad and comprehensive network television marketing, consumer promotions, event marketing and staff management is required
  • Good organizational and project management skills are required
  • Proven supervisory and problem solving skills are needed
9

Associate Brand Manager, Consumer Marketing Resume Examples & Samples

  • Executes local B2C brand positioning, messaging, creative development, media planning/buying, event planning, and channel management focused on improving brand awareness/perceptions and maximizing consumer membership acquisition and retention. Manages local B2C marketing budget
  • Works with market analyst to fully leverage research and insights in content development, B2C promotions
  • Works with Graphic Designer and/or leverage central Consumer Marketing resources to develop and execute marketing campaigns and events
  • Manages trade and sponsorship relationships with external community partners
  • Works in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
  • Coordinates the local production and implementation of creative development, media planning/buying, advertising, marketing promotions, event marketing, social media and public relations
  • Works closely with local Publisher, build productive relationships with external community partners
  • Determines marketing business metrics, conduct campaign/promotion analysis, and communicate marketing results and effectiveness to senior management
  • Assists in developing annual strategic and operational consumer brand marketing plans
10

Brand Manager, Consumer Marketing Resume Examples & Samples

  • Execute local B2C marketing campaigns and events
  • Develops and executes local B2C brand positioning, messaging, creative development, media planning/buying, event planning, and channel management focused on improving brand awareness/perceptions and maximizing consumer membership acquisition and retention. Manages local B2C marketing budget
  • Manage trade and sponsorship relationships with external community partners
  • Work in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives
  • Coordinate the local production and implementation of creative development, media planning/buying, advertising, marketing promotions, event marketing, social media and public relations
  • Work closely with local Publisher, build productive relationships with external community partners
  • Determine marketing business metrics, conduct campaign/promotion analysis, and communicate marketing results and effectiveness to senior management
  • Assist in developing annual strategic and operational consumer brand marketing plans
11

Manager, Consumer Marketing Nickelodeon Resume Examples & Samples

  • Brainstorm across all platforms -- linear, digital, mobile, social, experiential -- to think up the most innovative and groundbreaking experiences for kids
  • Identify and ideate successful approaches to show marketing and community engagement
  • Source, brief, and manage external agencies and technology vendors
  • Collaborate with these partners to activate cohesive cross-platform campaigns
  • Work across various lines of business to ensure ideas are on brand
  • Execute off-channel media campaigns and coordinate material deliveries with Nick’s media agency
  • Leverage an array of analytics tools to understand and package campaign results
  • 3-5 years experience
  • Community management / leadership experience (online and/or offline)
  • Background in marketing, communications, or account management
  • Strong knowledge of digital and social platforms and emerging technology
  • Excellent time management and ability to manage multiple campaigns at once
  • Experience with on-the-ground branded events
12

Promotion Manager, Consumer Marketing Resume Examples & Samples

  • Develop & implement marketing plans for Direct Mail, Insert Cards, and Product Movers
  • Assist in improving efficiency of sources by ensuring promotions are executed correctly and meet budgeted goals
  • Develop and maintain budgets throughout the year
  • Work closely with list brokers to develop test recommendations, research new markets and list selections. Work with in-house database team to create/refresh cross-sell and expire models
  • Work with Digital Media team to develop online and email acquisition approaches
  • Develop full-fledged mail plans for all direct mail campaigns
  • Review updated results from each promotion. Recommend future plans based upon results
  • Coordinate with creative teams on print and creative approaches
  • BA/BS from accredited college or university
  • Minimum of 3 years of experience in direct marketing, preferably in circulation
  • Excellent communication, analytical and problem-solving skills, as well as the ability to multi-task
  • Proficiency in Microsoft Excel is a must, as well as basic Microsoft Office programs
  • Fast learner who enjoys taking initiative
  • A self-starter and team player who is both proactive and solution oriented Ability to move easily from day-to-day details to strategic overall picture
13

PR Manager, Consumer Marketing Resume Examples & Samples

  • Implement integrated PR programs for key campaigns and oversee global PR launch events globally
  • Develop globally relevant communication strategies that leverage product visibility and storytelling through multiple communication channels
  • Provide strategic guidance for program execution and media relations to subsidiary markets
  • Provide support for key spokespeople for interviews and press opportunities, including briefing materials and brand guidance
  • Generate consistent product and brand stories for regional PR teams to distribute to key media on a timely basis
  • Act as a PUMA representative at press events related to Running/Training
  • Manage global PR agencies on all efforts related to Running/Training
  • Create media materials and press kits for specific campaigns, products and other marketing activations to be distributed to regional PR teams for media distribution
  • Manage the production logistics of creative mailers, special press kits, PR photos and other materials with outside production vendor
  • Create original content for media to help tell brand stories related to specified category in collaboration with PUMA’s creative teams
  • Maintain timelines and deadlines of all deliverables to the regional markets
  • Collect and distribute key placements from regional markets to the Central Marketing team
  • Act as a contact for Running/Training specific media inquiries from global media titles
  • Compile and distribute monthly placement reports and monthly activity reports
  • Coordinate PR sample orders with all markets for press outreach and seeding
  • Compile event wrap-up reports for all internationally driven PR events
  • Manage PR interns
  • Manage PR budgets
  • 5-7 years of agency experience or the equivalent in PR or Marketing is required
  • University degree in Communications or Marketing
  • Familiarity and understanding of the sport, lifestyle and fashion industry
  • A understanding of the global media landscape
  • Knowledge, experience and interest in the evolving media and communications landscape including bloggers, and social media channels
  • Experience in event planning
  • Knowledge of Running/Training industry
14

Assistant Manager Consumer Marketing Insights Resume Examples & Samples

  • Responsible to deliver strategic insight to the business on consumers, market and brands. This will be across the both – development and deployment of the mix
  • The person will have to develop the research plan in accordance with the needs of the business and ensure the same is executed
  • Ensuring that relevant and robust methodologies are deployed in research
  • Facilitation skills
15

Manager, Consumer Marketing Resume Examples & Samples

  • Manage the consumer loyalty program for M·A·C that focuses on deepening the relationship with the brand, encouraging sustained engagement and contributing to long-term brand loyalty
  • Continually monitor the loyalty programs in the prestige beauty industry as well as those of other luxury retail players in North America and internationally – understand drivers of success, specifics of each benefit category and also other innovative / next-generation offerings
  • Project management, requirements gathering, communications, database capabilities, campaign management, and stakeholder management
  • Responsible for all facets of the on-going management of the program from the customer’s perspective – regular communication, benefits, campaigns, customer service, legal / privacy concerns
  • Coordinate integrated activities between CRM, Online, New Media, Artist Relations, Retail Events and M·A·C PRO to maximize impact of deepening consumer engagement for the brand as a whole
  • Collaborate with other departments (Product Marketing, Product Development, Creative, Retail Operations and Artist Training & Development) to maintain program activity and performance, Artist training, and develop new initiatives to add the efficacy of the program
  • Program reporting tracking the success of the program – KPIs, regular reports and other insights for program optimization
  • Develop and maintain “360” multi-channel (in-store, online, digital and offline) campaigns and maximize membership sign-ups
  • Assist the Director to extend the program to global markets – assisting the regions in developing locally-relevant requirements and designing a program that addresses their business objectives
16

Manager Consumer Marketing Resume Examples & Samples

  • Coordinate campaign development and assist in developing integrated marketing plans for brand campaigns
  • Support local media strategies and plans and develop a social media strategy for the region
  • Drive traffic to PUMA�s on-line owned and earned marketing and commerce web sites
  • Manage the relationship and PUMA online content on wholesale partner websites to create awareness for the brand and business opportunities
  • Manage regional finance targets and directives and control regional spends through each quarter. Monitor budgets both hub and region
  • Bachelor�s Degree in Marketing, Communication or similar/related field
  • At least 5 years post-college experience in Media/Digital Marketing or Interactive operations
  • Knowledge of media planning, SEO, digital media planning and buying
  • Knowledge of CMS tools
  • Strong background in budgeting and planning
17

Manager, Consumer Marketing Mtv Resume Examples & Samples

  • Supports the development of paid media campaigns for MTV + MTV2 campaign initiatives (whether programming priorities or brand awareness)
  • Manages and executes advertising plans across all media channels: TV, Digital, OOH, Radio, Print and Paid Social
  • Work closely with Media agency on all day to day communication with the marketing department
  • Liaison and collaborate with internal departments including Brand Creative, Social, Programming, Press, and Production for all marketing initiatives
  • Manage on-the-ground & non-traditional marketing efforts in local markets to promote channel initiatives or tent-pole events
  • Support the Director with managing external partners/agencies in developing and executing all stunts/activations
  • Create one-sheets and presentations to articulate marketing plans and ideas with broader teams
  • Manage budgets and invoices while tracking spending for all campaigns/events and ensure efforts stay within budget and vendors are paid on time
  • Actualizes cost reports per project at the completion of each campaign
  • 3-5 years of experience executing on-the-ground promotional activations, stunts, and events
  • Experience executing paid advertising campaigns for an entertainment brand across various media channels that include TV, Digital, OOH, Radio, Print, Editorial, and Paid Social
  • Experience working with large scale budgets for multiple marketing campaigns at the same time
  • Ability to juggle multiple projects with ease, meeting deadlines, and perform under pressure with strong attention to detail
  • Travel required (10-15%)
18

Manager, Consumer Marketing Insights Resume Examples & Samples

  • Collaborates with brand management and product development peers to implement consumer marketing insights best practices
  • Approves a clear statement of work and project scope for all research agencies before beginning work
  • Completes Performance Plus “My Action Plan” process for self and may review Performance Plus “My Action Plans” for consumer marketing insights team
  • 4+ years of experience in a consumer insights/market research/McKinsey or similar consulting role
  • Research agency-side research experience a plus
  • Demonstrates an understanding of differences among countries and cultures
  • Experience tailoring communications to different audiences and communicating to stakeholders: brand leadership, cross-functional team members, agency and retail partners, etc
  • Experience discovering consumer insights that lead to actionable recommendations
  • Willingness to continuously build advocacy for the consumer insights function
19

Manager, Consumer Marketing Insights Resume Examples & Samples

  • 4-6 years consulting, marketing or category experience
  • The ability to manage multiple concurrent projects and prioritize accordingly in a fast-paced environment
  • Strong analytical and advanced computer skills with a four-year college degree, MBA, a plus
  • Experience in discovering consumer insights that lead to actionable recommendations
  • Experience working directly with Nielsen, NPD, EMI or IRI data and systems
  • Experience with advance analytics such as Marketing Mix Modeling and Assortment studies a plus
  • Must be comfortable communicating insights to all levels within organization
  • Superior collaboration skills
  • Superior organization & planning skills
20

Manager, Consumer Marketing Resume Examples & Samples

  • 5-7 years of Marketing, Digital and Business Management experience
  • Financial services industry experience an asset (but not required)
  • University degree in Marketing, or Business
  • Knowledge of marketing and business strategies and a demonstrated ability to apply them
  • Experience managing a line of business, from budget to KPI reporting
  • Proficiency in Microsoft Office; advanced skills in Excel
  • Knowledge of Salesforce and Marketing Automation software
  • Proven interpersonal and communication skills
  • Excellent organizational and priority-setting skills
  • Strong analytical and critical-thinking abilities
21

Manager Consumer Marketing Resume Examples & Samples

  • Important criteria #1 (minimum education level and/or related major for the role)
  • Important criteria #2 (mandatory technical experience, knowledge and/or certification)
  • Important criteria #3 (mandatory technical skills)
  • Important criteria #4 (required personal skills)
  • Important criteria #5 (language)
  • Important criteria #6 (optional)
  • Important criteria #7 (optional)
22

Manager Consumer Marketing Resume Examples & Samples

  • Master degree in Business Administration, Marketing or related fields or MBA
  • 5 - 8 years of work experience in marketing / brand management of consumer products including life cycle management
  • Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets
  • Highly entrepreneurial with a natural affinity for beauty/ lifestyle products
  • Strong analytical skills and the passion to drive business growth
  • Ability to think creatively and pragmatically
  • Ability to collaborate with local marketing and sales teams and strong influencing skills
  • Strong interpersonal skills and excellent communication skills to interact with executives and top managers
  • Solid spoken and written English skills
23

Manager, Consumer Marketing Analytics Resume Examples & Samples

  • Partner with marketers to understand their objectives, and apply data-driven approaches to acquisition, engagement and retention across digital and print platforms
  • Apply segmentation and targeting to increase the relevance of marketing, in order to increase engagement and reduce churn
  • Design and implement capabilities for customer relationship marketing and prospect marketing, which can include use case definition, solution evaluation, tracking and database design