Manager Marketing & Product Resume Samples

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GR
G Raynor
Gillian
Raynor
638 Quinn Hollow
Los Angeles
CA
+1 (555) 697 6369
638 Quinn Hollow
Los Angeles
CA
Phone
p +1 (555) 697 6369
Experience Experience
San Francisco, CA
Manager, Norton Product Marketing
San Francisco, CA
Borer Inc
San Francisco, CA
Manager, Norton Product Marketing
  • Manage agency partners that provide app store optimization (ASO) services
  • Create, target, and segment mobile product marketing plans and communications
  • Develop product value proposition and positioning to differentiate Norton in the marketplace
  • Support manager in business review meetings
  • Develop, evangelize, and drive deployment of global go-to-market plans for assigned mobile products in the Norton product portfolio
  • Execute and help evolve the Norton Mobile strategy
  • Manage app stores marketing, sales and optimization – Google Play, Apple
Phoenix, AZ
Marketing Product Life Cycle Manager
Phoenix, AZ
Abshire-Schmitt
Phoenix, AZ
Marketing Product Life Cycle Manager
  • Establishing a control mechanism to ensure improved process deliver expected results and continuous improvements are made
  • Improve processes affecting their workgroup and interfaces; e.g., forecast system, obsolesces process with retailers
  • Regularly recommend adjustments to telemarketing strategic direction to senior management
  • Working with business units and regions to optimize telemarketing vendor selection and management
  • Prioritizing and directing recommended improvements
  • Often create innovative solutions to enhance telemarketing operations
  • Present key findings to Senior Management
present
Houston, TX
Manager, Advanced Services Product Marketing
Houston, TX
Lindgren, Boehm and Bartoletti
present
Houston, TX
Manager, Advanced Services Product Marketing
present
  • Works independently with only minimal management oversight
  • Develops service-level messaging to educate internal stakeholders and external market of offerings and capabilities
  • Serves as a resource to SPM teams for service and offer name development, as well as other aspects of marketing and brand compliance
  • Supports Global Portfolio Management through priority initiatives
  • Understands competitor's positioning and strategies and develops Cisco competitive strategy and positioning
  • Makes or successfully influences all tactical and many strategic decisions
  • Resolves cross-organization process issues and focuses on process improvement
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Rowan University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to prioritize multiple activities and complex projects simultaneously and hold people accountable to deliver results
  • Ability to partner effectively and influence key stakeholders on all levels across the organization to drive alignment of
  • Strong presentation creation skills - particularly with PowerPoint
  • Ability to interact diplomatically with a variety of individuals on all levels of the organization to achieve consensus, resolve issues, and drive solutions
  • Excellent project management skills, including managing and orchestrating participants within and outside of the
  • Communications team and be accountable for meeting expectations of on-time, on-budget, and error-free delivery
  • Becoming the knowledge authority on Alliance Data's tools, capabilities, systems, and processes
  • Ability to interact diplomatically and redirect conversation as necessary with a variety of individuals on all levels of the organization to achieve consensus, resolve issues, and drive solutions
  • Action oriented, independent work and creative thinker with an eye for detail and accuracy
  • Ability to maintain confidential information
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15 Manager Marketing & Product resume templates

1

Marketing Product Life Cycle Manager Resume Examples & Samples

  • Assessing current telemarketing operations, processes, procedures and vendor management. Driving a systematic approach to process improvement for the “to be” future state of telemarketing operations
  • Working with business units and regions to optimize telemarketing vendor selection and management
  • Measuring telemarketing vendor and HP inside telemarketing representative performance
  • Defining measuring and analyzing “as is” state of telemarketing across all GBUs and regions
  • Prioritizing and directing recommended improvements
  • Developing project management plans, perform scope planning and definition, create WBS, and schedule, estimate cost and establish budgets, define human and material resources required, develop communications and governance plans, establish Quality Plan, develop Risk Response matrix
  • Establishing a control mechanism to ensure improved process deliver expected results and continuous improvements are made
  • Collaborate with GBUs to get their buy in for needed change
  • Present key findings to Senior Management
  • Lead projects that involve cross-functional coordination to provide integrated products/services/ solutions
  • Seen by sales and marketing teams as an expert in the telemarketing operation and regularly is called on to defend the benefits
  • Regularly recommend adjustments to telemarketing strategic direction to senior management
  • Often create innovative solutions to enhance telemarketing operations
  • 10 years minimum experience within information technology field preferred
  • Expert level skills in Excel. Knowledge of Excel macros a plus
  • Knowledge of SafesForce.com
  • Ability to present quantitative findings in straight-forward, non-technical language to executive audiences
  • Comfort in presenting information to large groups and across departments
  • Able to work collaboratively
  • Capacity for out-of-the-box and strategic thinking
  • Experience in seeing multiple projects to completion at the same time while meeting deadlines
  • Experience with MRM such as Aprimo not required but a plus
  • Strong grasp strategic decision making a plus
  • Exceptional writing ability
  • Capacity to provide both analysis and writing samples of past work
2

Manager, Product & Solutions Marketing Resume Examples & Samples

  • A four year degree is preferred with 5+ years of work experience in a sales, marketing and/or project management related function
  • Demonstrated success in collaboration across functional teams, negotiation in a matrixed organization, building strong relationships with business partners and designing creative solutions are experiences needed to insure success in this role
  • Very strong project management skills, oral and written communication skills, and attention to detail are critically important
  • Candidate has prior success with taking intelligent risks and is comfortable working autonomously
  • Knowledge of the insurance business is a plus
3

Marketing Product Development Group Manager Resume Examples & Samples

  • Lead a high performing digital marketing solutions team
  • Develop and deliver digital marketing solutions and strategies, encompassing infrastructure responsibility of data management platform and development responsibility of site tracking/tagging, big data staging, digital campaign tracking and reporting automation across all internal and external sites leveraged for NA Citi Cards marketing
  • Deep understanding of web analytics tools, provide insights as well as lead enhancements related to digital tags and tracking that leads to actionable insights and/or customer experience improvements
  • Develop and deliver a Big Data solution leveraging Hadoop based technology and associated tools and integrate with state of the art digital onboarding and ad-serving technology
  • Oversee the onboarding and performance of various inventory sources (SSPs, Exchanges, and Networks etc.)
  • Research, negotiate terms, author contracts and manage relationships with key 3rd party martech and adtech providers (e.g. Bluekai, LiveRamp, Google/DoubleClick, Acxiom etc.) for new development activities
  • Partner to build the digital reporting and feedback loop in order to facilitate the sharing of campaign results between digital distribution and analytics platforms
  • Build the integration and processes to enable the sharing of data and model code between digital campaign and analytics platforms
  • Lead the data management efforts to ensure there is common naming conventions and data synchronization across the various systems at play
  • Partner with Marketing Onsite & Offline Solutions team to ensure any Cards IT development is done in concert with the larger digital and analytic requirements
  • Understand the big picture, and be able to conceptualize complex martech & adtech solutions, lead architectural design sessions on behalf of the business and manage large cross-functional teams of both internal and external partners focused on solution design, development and implementation
  • Understand the business process and adtech solutions, translate business needs into IT requests and actively engage with IT as the solution gets developed
  • Work with outside vendors and internal teams to develop martech & adtech solutions/process; oversee outside vendors deliverables
  • Interact with other teams within the Cards organization on matters regarding processing standards and procedures, MIS requirements, statistics, knowledge discovery and data modeling
  • Keep senior management updated on the initiative status and be able to understand and communicate technical details in business language
  • Maintain a close working relationship across various functional areas – Marketing, Digital Experience, Credit Policy, Decision Management, and Technology – in ensuring timely response to business needs and requests
  • Evaluate gaps in capabilities, data or partners required to deliver digital strategies
  • Assist in the design and development of a scaled customer centric solution; and building marketing process integration roadmap for same
  • Anticipate, redirect, organize and oversee the development of resources as necessary to meet strategic objectives, special projects and initiatives in their respective specialty areas
  • Bachelor's degree required, Master's preferred
  • 10+ years of direct, relevant experience in martech/adtech, site tracking/tagging, digital marketing solutions and business consulting role, preferably in financial services
  • 10+ years experience with overall project responsibility for large-scale projects
  • 10+ years leadership experience with coaching and leading a team
  • Advertising agency and media experience
  • Marketing automation experience
  • Experience with technology and ability to facilitate communication between business and tech teams
  • Experience with and strong understanding of technology development methodologies, e.g., waterfall, agile development
  • Experience working in both small startup environments and large corporate environments preferred
  • Conversant with current trends, tools, vendors, and solutions in digital marketing
  • Team player, leader with excellent interpersonal skills and ability to influence, collaborate and communicate across executive and all management levels, across lines of business, internal resources and external vendors
  • Comfort level operating in matrixed environment and managing ambiguity. Proven track record of change management and transformation
  • Be a self-starter and a quick learner
4

Senior Manager, Product Segment Marketing Resume Examples & Samples

  • Drive GTM strategic planning and execution for Business Solutions with direct accountability on Security/Trusted Cloud, Offers & Promos, 3rd party Manufacturing, Retail, Professional Services, and Banking
  • Lead Product segment GTM strategy and execution in the field through partnership with extended Marketing & Sales
  • Influence segment messaging focus of campaign and content strategy and ensure accuracy and relevance in the product story
  • Delivers on segment marketing performance and advocates on marketing performance metrics to achieve Scorecard metrics
  • Provides input into the Exec reporting dashboards by campaign source
  • Influences one source of truth for reporting on business performance (align on cross functional performance metrics)
  • Guide the development of SMB specific product positioning and messaging that differentiates Microsoft Solutions understanding customer needs, product roadmap, market trends, and competitive forces
  • Be the Voice of the Field to key SMB stakeholders and product teams
  • Review of field marketing plans and results, providing guidance on how to improve the sub marketing performance by product
  • Collaborate with Sales to understand ongoing enablement needs; create and execute an enablement program across training, competitive counter-tactics, and product education
  • Be an expert with respect to the SMB segment and Voice of our Customers
  • Executive maturity and influence
  • Understanding of B2B Marketing, Modern Marketing and Microsoft key processes
  • Self-starter and comfortable dealing with ambiguity
  • Ability to shift between strategy and execution
  • Bachelor’s Degree in Marketing, Management Consulting, or related field required
  • 10+ years of proven success in Product Marketing roles
  • Ability to work under tight deadlines and prioritize several complex projects
  • Strong Customer connection
  • Change agent and innovation leader in product marketing
  • Experience managing cross org planning and budgets
  • Some international travel required
5

Manager, Product Development & Marketing Resume Examples & Samples

  • Partner with the Product Development & Marketing Director to develop and execute the product strategy for the Practice(s) and drive pipeline planning for the product portfolio throughout the products' lifecycles
  • Execute marketing strategies for the product portfolio, including target audience, positioning, competitive set, pricing and packaging
  • Gather information on needs assessment and client satisfaction and use it as input to product strategy decisions and to requirements for new products/existing product enhancements
  • Actively monitor industry trend, conduct market visits, and communicate relevant updates to the Practice on a regular basis
  • Actively monitor the competitive landscape and maintain a current assessment of offerings and positioning relative to NPD.Develop the training and user support materials for each new product
  • Interact with several cross-functional groups including Sales, Commercial, Retail Business Group, Operations, IT, and Research Science to achieve objectives
  • Assist in meeting established revenue goals for product portfolio, in collaboration with the Practice
  • Minimum of 5 years of experience in developing new products, including business plans and product requirements
  • BA/BS or equivalent, preferably in Marketing, Business Administration, Business Intelligence or related discipline
  • .Marketing Research experience, with POS and/or Consumer data on client side or supplier side a plus. Experience working with fashion industry and related companies is desirable
  • Strong understanding of data and analysis, with experience using consumer research, sales, and/or marketing data
  • Proven ability to understand the features and benefits of products and explain the uses of these products to colleagues and clients with regard to their particular needs
  • Proven ability to analyze customer needs and goals to assist in generating thoughtful, creative proposals that exceed customer expectations and expand revenue opportunities
  • Highly proficient in all MS Office products. (Strong Excel, PowerPoint, Word)
6

Senior Manager, Ad Product Marketing Resume Examples & Samples

  • Work closely with Creative Strategy, Insights, Product and other other teams to develop compelling advertising product based solutions for Sales to bring to market
  • Create collateral documents for Sales that describe in crisp and engaging ways how The New York Times advertising products can solve marketer needs
  • Collaborate with cross-departmental teams to create and communicate effective roll out plans for new advertising products
  • Evaluate advertising product requests by analyzing technical, inventory and revenue perspectives
  • Coordinate mockup creation with relevant teams as needed for Sales collateral
  • Assist Creative Strategy with client requests on an as-needed basis
  • Create and/or maintain inter-departmental documents
  • Stay abreast of the advertising marketplace, competitive set, and digital trends, particularly in regard to ad product capabilities and sales opportunities
  • 5 years of experience as a marketer, sales planner or communications specialist
  • Design skills a plus
  • Strong interpersonal skills and ability to work across different teams/departments
  • Ability to write clearly and without jargon
  • Passion for The New York Times brand
  • Avid consumer of media, all types
  • Thick skin and top notch sense of humor
7

Manager of Metasearch Product Marketing Resume Examples & Samples

  • Create compelling value propositions and go to market plans to maximize hotel enrollment in the program, including program packaging and pricing
  • Streamline and optimize internal enrollment, campaign management, and quote to cash practices to maximize hotel presence on key Metasearch channels and grow corresponding TravelClick revenue
  • Own day to day relationship with key Metasearch partners, with focus on growing opportunities for TravelClick’s hotel portfolio and understanding Metasearch partner development plans and implications for TravelClick hotels
  • Lead TravelClick’s ongoing Metasearch product roadmap, including new channels and product enhancements
  • BA/BS Degree, MBA preferred
  • 5+ years of experience in product marketing, hospitality industry and/or technology experience a plus
  • Experience working in B2B marketing, with success operating in a sales driven culture
  • Proven thought leader, leveraging data and analytical approach to shape strategies and go to market plans
  • Action oriented, addressing challenges and opportunities proactively
  • Bright, quick, pro-active decision maker with strong people skills, who can adapt quickly to the company's operating environment and capture the trust and respect of colleagues at all levels
8

Manager, Norton Product Marketing Resume Examples & Samples

  • Collaborate with key internal stakeholders to develop and execute strategy and tactics that leverage digital, mobile ecosystem (platforms, apps, carriers, partnerships) to promote and extend Norton App distribution
  • Set SMART goals for overall strategy and specific programs
  • Launch, manage and optimize product growth campaigns across multiple channels, targets, geos and demographics
  • Determine/plan for A/B testing and optimization where relevant
  • Effectively collaborate with internal and external partners to efficiently drive campaign performance
  • Create, target, and segment mobile product marketing plans and communications
  • Manage app stores marketing, sales and optimization – Google Play, Apple
  • Execute and help evolve the Norton Mobile strategy
  • Directly responsible for sales and sales optimization in app stores of Norton Apps
  • Manage agency partners that provide app store optimization (ASO) services
  • Product marketing responsibilities for select Norton consumer mobile apps
  • Using research, identify gaps in mobile portfolio and target opportunities to expand Norton brand footprint and revenue
  • Deliver marketing assets/tools for assigned mobile products in the Norton portfolio
  • Develop, evangelize, and drive deployment of global go-to-market plans for assigned mobile products in the Norton product portfolio
  • Speak with customers in their vernacular/language
  • Coordinate all strategic activities with online and offline marketers, customer service agents, IT, and other departments as necessary
  • Monitor business results and drive plans to help ensure that business objectives are met
  • Closely monitor, measure and report on campaign performance and conduct ad hoc campaign/channel analysis
9

Manager, Product Development & Marketing Resume Examples & Samples

  • In alignment with the overall Product strategy, design customized and repeatable products for the Technology Sector that will assist clients through new product ideation, consumer targeting, marketing effectiveness, execution launch and in-market refinement to drive revenue
  • Interface directly with clients and the sales and account management teams to identify key market needs , industry trends and competitive landscape to support product strategy recommendations and define requirements for new products
  • Support product strategies for new products, including target audience, positioning, competitive set, pricing and packaging and revenue estimates
  • Oversee the end- to-end product development process working with multi-disciplinary project teams; opportunity to be product leader on smaller initiatives
  • Help to set and execute the “go to market strategy” for new product launches and work with the commercial and Corporate Marketing teams on launch programs to clients
  • Communicate product roadmap to internal and external stakeholders
  • Bachelor’s degree in Marketing or related field with 5-8 years of experience within market research, client services, account management and product development. Technology industry experience preferred
  • Experienced with strategic product life cycle practices such as market/client assessment, competitive analysis, pricing, positioning, go-to-market strategies, etc
  • Practiced with data products; able to work with data, analyze, and illustrate product concepts
  • Understands the features and benefits of products, and able to explain the uses of these products to colleagues and clients in a clear and concise manner both written and oral
  • Client-oriented with strong relationship-building and listening skills; ability to effectively discern and deliver on client needs
  • NPD is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER
10

Product Marketing & Enablement Manager Resume Examples & Samples

  • Internal Enablement - Manage end-to-end fraud sales enablement initiatives, including supporting the development of the strategy, sourcing and developing content, tuning messaging, implementing programs, creating learning tools and defining best practices
  • Strategic Marketing Support – Support strategic marketing activities associated with the planning and implementation of regional field marketing efforts aligned to the overall global and regional sales and marketing strategy
  • Demand Generation Support – Support the strategy and generation of regional marketing programs that drive demand and retention for the fraud solutions, working with fraud community to help understand the regional needs and assist in roll-out and uptake throughout the regions
  • Content Production - Create messaging and content for collateral and sales tools to communicate the value proposition to the regional sales teams, and develop the sales training tools to support the selling process. Thought leadership content to include solution briefs, whitepapers, thought leadership articles, social media content and more
  • Internal Communications – Create comprehensive internal communications programme to develop regular and on-going fraud communication channel for the EMEA/AP regions. Programme to include monthly newsletter, sales updates, SharePoint site content creation and upload, maintenance of extensive regional database, and more
  • Enablement Events Management – Manage an annual enablement events programme working with the BU and industry leads as well as Global Fraud Product Marketing. Feed into regional events recommending appropriate third party events and providing expert resources to support SAS Forums, enablement and training activities, webinars and more
  • Competitive Analysis – Working closely with the Global Fraud Product Marketing, maintain a view of the competitive landscape for EMEA/AP and disseminate information across the regions
  • Budgetary Responsibility - Assume budgetary responsibility, including tracking and reporting, for the assigned product marketing enablement activities
  • Staff Management – Potential to manage at least one marketing/enablement resource. Responsibilities to include the recruitment and on-going development of direct reports
11

Senior Marketing Product Development Manager Resume Examples & Samples

  • Provide actionable insights and recommendations, utilizing a wide range of digital data sources, to senior business leaders in marketing, digital distribution and other parts of the organization
  • Develop and execute comprehensive learning agendas that inform strategic business decisions and tackle the key business questions to which stakeholders need answers
  • Collaborate with senior leaders to creatively test new experiences, in a structured and statistically sound manner
  • Lead meetings with senior business partners to present analysis, insights and recommendations
  • Demonstrated Experience (“DE”) developing critical insights to drive strategy across initiatives related to digital marketing, user experience design, customer acquisition, digital purchase and service funnel optimization, audience segmentation and new product launches for an asset management and investment brokerage organization
  • DE designing measurement strategy and implementation using Adobe Digital Marketing Suite analytical tools -- Reports & Analytics, Ad-Hoc Analysis, Report Builder, Analysis Workspace and Data Warehouse -- leveraging centralized tag management systems that beacon tags to both on-premise and off-premise data warehouses
  • DE applying advanced modeling techniques -- regression, clustering, segmentation and classification -- using SAS, SPSS, Answer Tree and HADOOP for digital analytics
  • DE analyzing and modeling unstructured data and applying statistical inferences to analytical findings
12

Product Marketing & Industry Solutions Enablement Manager Resume Examples & Samples

  • Ongoing Field Enablement:Plan & facilitate regular field enablement webinars, educational modules, and other enablement efforts
  • Field Communication: Plan & execute regular written updates regarding ongoing activities and the availability of relevant assets
  • Resource Development Planning:Maintain plans and facilitate delivery of content, videos, demos and other materials to support various stages of the sales cycle
  • Resource Packaging: Develop thoughtful resource packaging to enable an integrated view of otherwise disparate content
  • Software Sales & Marketing Methodology
  • Field Enablement and/or Education Services
  • Creation and Supervision of Webinars
  • Ability to Work Within a Virtual Team
13

Senior Manager, Product Mgmt & Marketing Resume Examples & Samples

  • Define a data-driven program vision, develop business cases and requirements, and prioritize competing opportunities
  • Champion the vision and strategy with internal and external teams, including senior leadership
  • Build and develop a multi-function team that understands customer (vendor) needs, defines clear project plans and executes to high expectations in a fast-paced environment
  • Interact with stakeholders at multiple levels, and dynamically lead business, product and program teams to define and deliver solutions
  • Anticipate bottlenecks, provide escalation management, anticipate and make tradeoffs, and balance business needs versus technical or operational constraints
  • Lead our vendor segmentation, vendor-facing marketing strategy, positioning and development
  • Build metrics/reporting/analytics to track and respond to vendor acquisition, engagement and retention
  • 10+ years of product management and/or marketing experience including market segmentation and customer insights, offering design, messaging/positioning development, pricing, product development and product launches
  • 5+ years leading teams
  • MBA Preferred
  • Outstanding interpersonal skills - decisive, action-oriented, and able to motivate and inspire others
  • Strong analytic approach and bias for data-based judgment. Experience leveraging customer insights to drive product decisions
  • Demonstrated ability and willingness to operate autonomously, roll up sleeves and execute to get the job done; general manager / owner mentality
14

Product Marketing & Campaigns Manager Resume Examples & Samples

  • Work closely with the local marketing teams in region and agencies to ensure high quality and timely execution of marketing initiatives that apply across multiple countries
  • Drive alignment and transparency of all local marketing activities and sales needs with the EMEA PMM and Demand Generation team and ensure the latest content and messaging is being used and adapted to local Growth market needs
  • Spot and implement ongoing campaign optimisations; including ad, landing page testing, execution and analysis of A/B tests
  • Measure everything. Track and analyse campaign effectiveness to determine ROI and prioritise resources across all countries in the Growth Markets cluster. Own and share the analysis and reporting on the success of collective demand gen efforts
  • Own content strategy for large events and supporting in-country event managers with product positioning, messaging, content and customer stories for small events
  • Review customer stories across segments and regions to ensure they are on brand and product message
  • Be a spokesperson positioning our Clouds during Customers EBCs and Customers Visits
  • Drive and communicate about new product launches from start to finish to build awareness for new product features and functionality in EMEA. Work with local PR and Analyst Relations to engage industry influencers in the various countries
  • Leverage the compelling content, training and visual presentations from the EMEA PMM team to help our Sales teams in the Growth Markets create and close pipeline
  • 7+ years successful hi-tech marketing, preferably in Product Marketing and Campaigns roles
  • Experience orchestrating and measuring an array of marketing tactics including events, webinars, SEM, display advertising, retargeting, paid social and email marketing
  • Ability to be diplomatic in working with various stakeholders to create a holistic view of their plans without denying the value of their customized initiatives
  • Creative thinker, self-motivated and results-oriented, strong analytical and communication skills, a natural team player
  • Bachelor's degree or equivalent experience
  • Stellar public speaking & story telling skills
  • Fluency in Spanish, Italian or German will be considered a plus
  • Master's degree is a plus
15

Senior Manager, Enterprise Product Marketing Resume Examples & Samples

  • Partner with our Senior Product Manager to drive product and marketing strategy for our Enterprise solutions
  • Cross-functionally drive demand, brand awareness and go-to-market strategies
  • Execute and optimize marketing strategies to drive demand and take new products to market (positioning, audience sizing, promotions, messaging, etc.)
  • Own all competitive research and data analysis to lead differentiation via pricing, packaging, positioning, and user experience
  • Grow end-user product adoption through product enhancements and marketing campaigns
  • User insights - be the expert of your end users and provide feedback loop into the product team on any insights on how to improve the overall experience
  • 7+ years of marketing experience (3+ years of enterprise product marketing experience)
  • Proven success bringing complex products to market in a simple and high impact way
  • Proven success working with the product team throughout product life cycle (informing design given user insights/data, fully integrated marketing launch, sustaining the product (incorporating user feedback loops etc))
  • Proven success in driving lead generation with an enterprise sales team
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively
  • Analytical thinker and experience in data-driven marketing
  • Results driven with the ability to analyze complex data to inform strategic decisions
  • Thrives in a fast-paced environment with a bias to action
16

Manager of Product Marketing Location Intelligence Resume Examples & Samples

  • Develop 3-year strategic and 1-year operational marketing plans for the Location Intelligence enterprise portfolio (Big Data, LI for Business Intelligence, etc.), focused on building market awareness and driving pipeline
  • Support corporate strategy development of API and SaaS strategies
  • Identify and drive new channel opportunities for this portfolio, working closely with the Partner and Tech Innovation organizations
  • Collaborate closely with matrixed marketing organization (web, digital, demand gen, social)
  • Leverage social media to support influencer and thought leader position; actively participate in corporate social media channels
  • 10+ years marketing & communications experience with at least 5 years of product marketing experience, including APIs
17

Product Marketing & Messaging Senior Manager Resume Examples & Samples

  • Product messaging and positioning: develop a differentiated outcome-oriented message, narrative, and position that differentiates Dell EMC in a crowded market
  • Impactful, concise, collateral and tool development: Anyone can tell their story in 10,000 words – can you do it in fewer than 1,000?
  • Sales enablement : communicate the value proposition of the products to the sales team and develop the sales tools to support the selling process
  • Demand Generation strategy: plan and support the server marketing campaigns globally with your insight into cutting edge content marketing strategies and vision
  • Market & competitive intelligence: be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Crisp clear communications: ability to tailor our message to different audiences, communicate compellingly in written, verbal and graphical form and persuade others to your point of view
  • Undergraduate degree and 10+ years of relevant experience or Graduate degree and 6+ years relevant experience
  • Experience in marketing, evangelizing and/or selling technology to enterprise and commercial buyers
  • Demonstrated experience building strategic and product-level messaging
  • Proficient in Microsoft Office, especially PowerPoint and Word. Graphical design and/or HTML helpful
  • Excruciating attention to detail
  • Strong leadership and project management capabilities
  • Demonstrated communications & persuasive skills
18

Manager, Measurement Product Marketing Resume Examples & Samples

  • Manage a high-performing team across Menlo Park and Seattle
  • Partner with Sales and Client Measurement leadership and product marketing managers to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
  • Effectively communicate with Sales and Client Measurement leadership to distill and surface market feedback to product, engineering, and design teams for new and existing advertising products
  • Drive best practice creation & implementation of solutions
  • Ensure the right level of alignment, consistency and flexibility in approach across the regional team in an effort to scale impact while meeting market-specific needs
  • 8+ years professional experience in digital technology, advertising, or marketing analytics
  • Product marketing experience in the web technology sector and demonstrated ability to contribute at strategic, operational and tactical levels
  • Experience with marketing measurement and analytics products, services, and standards
  • Experience mentoring and leading a team
19

Manager, Advanced Services Product Marketing Resume Examples & Samples

  • Develops technology-specific strategic value messaging platforms featuring value propositions and strategic differentiators
  • Creates offer-level Sales Proposal Templates
  • Interlocks with teams including Field Enablement, Services Marketing, and Business Development to bring content in the value messaging platforms to life
  • Supports Global Portfolio Management through priority initiatives
  • Serves as a resource to SPM teams for service and offer name development, as well as other aspects of marketing and brand compliance
  • Evangelizes portfolio strategies to internal stakeholder, sales teams, and external partners
  • Synthesizes complex technical and market issues, develop insight into and solutions for those challenges and gain acceptance and commitment from others
  • Examines new market and technology messaging and proposes action
  • Integrates customer and market requirements into technology market messaging
  • Understands competitor's positioning and strategies and develops Cisco competitive strategy and positioning
  • Resolves cross-organization process issues and focuses on process improvement
  • Ensures the success of service roadmap and initiatives
  • Works independently with only minimal management oversight
  • Leads teams to complete projects and major initiatives using judgment and experience
  • Develops service-level messaging to educate internal stakeholders and external market of offerings and capabilities
  • Understanding of professional services market and/or technology markets (Cloud, Data Center, Networking, Security, IOT, Collaboration)
  • Makes or successfully influences all tactical and many strategic decisions
  • Must have ability to 'think outside the box' and have willingness to do whatever it takes to get the job done right
  • Team player with strong communications, interpersonal, persuasive and negotiation skills
  • Thinks collaboratively and communicates effectively with people at all levels and a global team
  • Ability to instill a sense of shared vision
  • Experience working with and presenting to Customers, Executives and Senior Leaders
  • Demonstrates effective written skills including the ability to create and deliver compelling presentations to diverse audiences including executive management, prospects, customers, salespeople, engineering and partners
  • Demonstrates ability to effectively formulate and drive strategic initiatives and manage multiple deadline-driven projects simultaneously
20

Senior Manager, IoT Product Marketing Resume Examples & Samples

  • Engage directly and thoroughly with IoTBU engineering and commercial teams as well as lead regular meetings with customers to understand use cases and test new features and concepts
  • Own the IoT market and competitive analysis for targeted vertical IoT market segments, including forming a task force to collect actionable IoT market intelligence from multiple sources within IoTBU and broader ARM Marketing. Market analysis includes identifying customer use cases, IoT business models, win/loss analysis, sales & ecosystem targets, opportunity forecasting, and competitive threats with strategic & tactical responses
  • Specify and drive the creation of vertical-specific collateral for marketing and sales, and provide support in training the Commercial team
  • Be a vocal and visible evangelist of ARM’s mbed IoT Platform in the market, working closely with the Marketing Programs team to support trade shows, analyst meetings and inbound/outbound marketing initiatives
  • Regularly communicate vertical market findings to Product Management, Engineering, Commercial team, and the broader IoTBU & other ARM business units
  • Gain visibility at the IoTBU management team level by interfacing with directors and executives, and represent the Senior Director, IoT Products on internal ARM and IoTBU calls, as needed
  • Education & Qualifications
21

Product Marketing Portfolio Manager Resume Examples & Samples

  • Demonstrate domain expertise by industry, profession and IBM's growing suite of capabilities including business consulting and technology services, digitally delivered solutions (XaaS) as well as on-premise offerings
  • Accountable for capturing market share and delivering on revenue and signings growth targets by creating best-in-class integrated, digital-first marketing and communications campaigns
  • Responsible for bringing the strategy to life through thought leadership, branding, events, digital, client stories and ultimately, advocacy across all channels
  • Collaborate with external partners and broaden and/or strengthen working relationships that drive greater marketing and communications effectiveness and efficiency
  • Apply design thinking and agile practices in daily work across multi-disciplinary teams
  • 3+ years of strategic marketing experience with high tech or industry leading companies
  • Understanding of and demonstrated experience targeting C-suite and Line-of-Business (LOB) audiences
  • These roles are located in the IBM office in either New York City, New York or in Austin, TX
  • Ability to translate market trends and performance into actionable insights for competitive advantage
  • Inspirational, collaborative style; the kind of person others always look to for ideas
  • Relishes debate, finds possibility where there is none, and has strong vision for the future
  • Ability to understand and define what end to end strategy and execution plan
  • Ability to analyze campaign performance and apply these insights to optimize campaign design / performance and course correct in process
22

Product Marketing & Market Development Manager Resume Examples & Samples

  • Drive Demand Creation Design-Wins activities in close cooperation with Intel Sales and Distributors
  • Establish and manage relationship with key customers ODM / OEMs and partners
  • Next to Ethernet, you will have the chance to support other CHD Components business segments Media, Voice and SmartHome in the region
  • First level of escalation on customer issues technical / commercial
  • Working closely with engineering to deliver products in time and helping to optimize resource utilization
  • Leads and motivates the technical teams by providing vision, clear goals and deliverables
  • Works with field to provide quarterly demand forecast and next year's "Plan" targets
  • Manage and support field training
23

Manager, Portfolio / Product Marketing Resume Examples & Samples

  • Create, develop and implement category strategy that cover product, price, promotion and channel strategies that maximize product sales and market share
  • Create sales enablement content and materials to enable all channels (direct, indirect, e-commerce) to succeed in converting opportunities into sales. He/she is the expert in the product category and provide the category voice and expert to the sales team
  • Working collaboratively with Field Marketing team to develop GTM plans by countries and define marketing analytics, KPI’s and create dashboards and reports to measure all aspects of program/process
  • Work closely with the Demand Center Team to optimize the database marketing campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance. Proper hand-off should be developed
  • Collaborate with the Digital Product Marketing team for upsell / cross-sell into MHE digital platforms / products
  • Develop deep customer understanding and insight through market research, customer visits and close collaboration with business and product teams. Understand how to optimize the complete customer experience across multiple channels from awareness to order and post-sales support
  • Bachelors/Master’s Degree, university degree or equivalent
  • At least 4-5 years of experience in marketing, business development and/or marketing communications roles
  • Market research skill set – market segmentation, communications and tactics validation
  • Demonstrated workings and understanding of key marketing tactics – direct sales, event marketing, thought leadership, channel marketing, best practice marketing automation
  • Education or Software marketing background
24

Senior Manager IOT Product Marketing Resume Examples & Samples

  • Engage directly and thoroughly with IoTBU engineering and commercial teams as well as lead regular meetings with customers to understand Connected Buildings-focused use cases and test new features and concepts
  • Own the IoT market and competitive analysis for the Connected Buildings market segments, including forming a task force to collect actionable IoT market intelligence from multiple sources within IoTBU and broader ARM Marketing. Market analysis includes identifying customer use cases, IoT business models, win/loss analysis, sales & ecosystem targets, opportunity forecasting, and competitive threats with strategic & tactical responses
  • Specify and drive the creation of Connected Buildings-specific collateral for marketing and sales, and provide support in training the Commercial team
  • Be a vocal and visible evangelist of ARM’s mbed IoT Platform in the market segment, working closely with the Marketing Programs team to support trade shows, analyst meetings and inbound/outbound marketing initiatives
  • Regularly communicate segment market findings to Product Management, Engineering, Commercial team, and the broader IoTBU & other ARM business units
  • Develop strong working relationships across IoTBU and global ARM organizations to identify issues and overcome roadblocks
  • Gain visibility at the IoTBU management team level by interfacing with directors and executives, and represent the Senior Director, IoT Product Marketing on internal ARM and IoTBU calls, as needed
  • Travel up to 1/3 of the time globally
25

Senior Manager IOT Product Marketing Resume Examples & Samples

  • Engage directly and thoroughly with IoTBU engineering and commercial teams as well as lead regular meetings with customers to understand Transportation & Logistics-focused use cases and test new features and concepts
  • Own the IoT market and competitive analysis for the Transportation & Logistics market segments, including forming a task force to collect actionable IoT market intelligence from multiple sources within IoTBU and broader ARM Marketing. Market analysis includes identifying customer use cases, IoT business models, win/loss analysis, sales & ecosystem targets, opportunity forecasting, and competitive threats with strategic & tactical responses
  • Specify and drive the creation of Transportation & Logistics-specific collateral for marketing and sales, and provide support in training the Commercial team
26

Senior Manager IOT Product Marketing Resume Examples & Samples

  • Engage directly and thoroughly with IoTBU engineering and commercial teams as well as lead regular meetings with customers to understand Utilities-focused use cases and test new features and concepts
  • Own the IoT market and competitive analysis for the Utilities market segments, including forming a task force to collect actionable IoT market intelligence from multiple sources within IoTBU and broader ARM Marketing. Market analysis includes identifying customer use cases, IoT business models, win/loss analysis, sales & ecosystem targets, opportunity forecasting, and competitive threats with strategic & tactical responses
  • Specify and drive the creation of Utilities-specific collateral for marketing and sales, and provide support in training the Commercial team
27

Manager, Product & Capabilities Marketing Resume Examples & Samples

  • Accountable for the managing communication projects from initial ideation, strategy and execution
  • Create/edit capabilities selling tools, such as sell sheets, integration sheets, RFP copy, demo tool with core slides and videos in support of Alliance Data's "Go To Market" product development strategy
  • Build awareness and elevate perception of product capabilities (videos, presentations, infographics and position papers)
  • Partners with Seasonal Marketing Strategy team and other key stakeholders to develop products and capabilities marketing priorities and ensure alignment to the overarching marketing plan
  • Keep informed about new products and capabilities and formulate plans and activities that align with company objectives
  • Builds relationships and partners with internal teams in order to maximize efficiency
  • Pro-actively asks questions related to business needs by identifying meaningful opportunities to impact selling message or client team needs
  • Partners with creative team and external resources to create and clearly articulate project needs, timelines, feedback from partners, and interpreting revisions
  • Liaison across the business to facilitate implementation of the seasonal marketing strategy
  • Excellent project management skills, including managing and orchestrating participants within and outside of the
  • Communications team and be accountable for meeting expectations of on-time, on-budget, and error-free delivery
  • Strong presentation creation skills - particularly with PowerPoint
  • Strong communication skills required, including writing, design or creative direction and speaking
  • Must be self-motivated and have strong interpersonal and organizational skills
  • Ability to interact diplomatically with a variety of individuals on all levels of the organization to achieve consensus, resolve issues, and drive solutions
  • Ability to prioritize multiple activities and complex projects simultaneously and hold people accountable to deliver results
  • Ability to partner effectively and influence key stakeholders on all levels across the organization to drive alignment of
  • Messaging hierarchies and prioritize initiatives
  • Proven relationship management and matrix management skills
  • Action oriented, independent work and creative thinker with an eye for detail and accuracy
  • Experience spans multiple industries and verticals
  • Ability to interact diplomatically and redirect conversation as necessary with a variety of individuals on all levels of the organization to achieve consensus, resolve issues, and drive solutions
  • Ability to maintain confidential information
  • Becoming the knowledge authority on Alliance Data's tools, capabilities, systems, and processes
  • Ability to relocate to Columbus Ohio office
  • Alliance Data participates in E-Verify
28

Manager Marketing & Product Resume Examples & Samples

  • Knowledge of Insurance products and/or Bancassurance Business
  • Proven ability to integrate knowledge across disciplines (i.e., Sales, Product, Operations) in an unstructured environment with minimal day-to-day supervision
  • Ability to influence marketing dialogue to develop differentiated messaging based upon input from and collaboration with multiple sources including internal and external resources
  • External & internal stakeholder relationship management skills, including strong negotiation and interpersonal skills
  • Understanding of competitive offerings and industry trends
  • Self-motivated with a proven track record of delivering success while operating within a team environment
  • Strong presentation, written communication, and influencing skills
29

Senior Manager, Technical Product Marketing Resume Examples & Samples

  • Continue to extend Salesforce's world leading CRM vision with inspiring and disruptive marketing that showcases our product innovation and thought leadership
  • Create product demonstrations to showcase the power of our award winning product at Salesforce events like Dreamforce, customer events and at 3rd party events
  • Create and manage marketing assets like videos, content and product assets for customer consumption that are compelling and relevant to companies of various sizes - from the smallest SMBs to the largest, most complex global enterprises
  • Develop and assist in creating cross-functional plans and executing these plans for product launches. Travel required
  • Develop content, demonstrations, presentations, impactful trainings and other assets that help our sales team create and close pipeline
  • Confidently deliver presentations to audiences of all sizes (ranging from one person to thousands of people internal and external)
  • 3-7 years minimum experience in product marketing and/or relevant experience such as product management or solution engineering
  • Expertise with Salesforce Sales Cloud products and platform. Experience should include customizing the application, using the application and demonstrating the strengths. Salesforce Administrator and Developer Certifications are a bonus
  • Strong communication and writing skills and ability to work across business lines
30

Manager, NA Product Marketing, Skincare Resume Examples & Samples

  • Works with Executive Director to develop, manage and execute Clinique North America new Skincare launch planning. New Launch Planning includes developing strategic 360 marketing plans for Clinique Skincare launches, innovation forecasting, key category commercialization and category planning for North America. Manager partners closely with Clinique’s Global Marketing and Education teams to localize global launches for the North America market. Works directly with the North America Account Management and Media teams to cascade global strategy and drive development and execution of fully integrated 360 plans for North America
  • Undergraduate degree required
  • 5+ years related experience
  • Ability to think strategically and creatively, and conceptualize and implement new ideas
  • Strong analytical skills, detail orientation
  • Flexibility required to manage a constantly developing initiative
  • Strong MS Excel skills and solid knowledge of Powerpoint
31

Snr Manager, Portfolio / Product Marketing Resume Examples & Samples

  • Create, develop and implement category strategy that cover product, price, promotion and channel strategies that maximize product sales and market share. The plan should include the title listings, pricing, inventory forecast as well as other tactical marketing assets. 20%
  • Pricing strategy and fundamentals should be worked out and thought through with tandem with the pricing analyst and Finance 20%
  • Create sales enablement content and materials to enable all channels (direct, indirect, e-commerce) to succeed in converting opportunities into sales. He/she is the expert in the product category and provide the category voice and expert to the sales team. 10%
  • Working collaboratively with Field Marketing team to develop GTM plans by countries and define marketing analytics, KPI’s and create dashboards and reports to measure all aspects of program/process. Proper hand-off should be developed. 10%
  • Work closely with the Demand Center Team to optimize the database marketing campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance. Proper hand-off should be developed. 10%
  • Collaborate with the Digital Product Marketing team for upsell / cross-sell into MHE digital platforms / products. 10%
  • Work closely and build strong relationship with business and marketing colleagues to maximize the effectiveness of marketing programs to drive both quantity and quality of leads, improve conversion to opportunities and drive increased revenue. 10%
  • Develop deep customer understanding and insight through market research, customer visits and close collaboration with business and product teams. Understand how to optimize the complete customer experience across multiple channels from awareness to order and post-sales support. Work on good and relevant customer references using appropriate campaigns and programs. 5%
  • Share best practices and experiences across the global MHE marketing community. 5%
  • At least 6-7 years of experience in marketing, business development and/or marketing communications roles
32

Senior Manager Institutional Product Marketing Resume Examples & Samples

  • Act as the primary marketing expert to Product Management, the Marketing organization, and Lines of Business for Administrative and Recordkeeping Services
  • Lead Marketing’s product/service development efforts; including competitive positioning, packaging, promotion, sales support strategies and communications
  • Partner with client-facing teams to optimize client adoption and provide proactive support, education, and training
  • Identify opportunities that will enable TIAA to enhance the value proposition, engage plan sponsors and improve the client experience
  • Develop Strategic Marketing Plans including metrics, and oversee the plan execution to deliver the expected results. Ensure plan is in sync with budget and resources
  • Collaborate with business partners and product management to set strategic direction for the initiation and execution of new institutional products/services. Seek parity or competitiveness distinctiveness as relevant
  • Manage marketing budget to support business goals. Analyze and report on effectiveness of marketing initiatives to business partners and propose recommendations on future strategies
  • Ensure flawless project management to ensure projects are on-time and on-budget
  • Approve deviations to plans/budgets and review of budgeted expenses and assessment of deviation’s impact on the overall plan or campaign
  • Work with marketing management to proactively identify and recommend policies and processes that will enhance and maximize organizational cost effectiveness
  • Participate in development of new services
  • Minimum 10 years related financial marketing and business experience including in-depth knowledge of retirement plan business
  • Proven ability to develop integrated B2B programs that produce results
33

Product Growth Manager, Marketing Partners Resume Examples & Samples

  • Identify innovative solutions in the market through expertise on partners' capabilities and influence partners to develop such solutions. Drive new product integration and adoption by our partners ecosystem
  • Partner with Product, Program Management, Partner Management, Technical Program Management, and Leadership to operationalize the team's strategy and decisions through maintaining accurate priorities, resource allocations, and holding self and teams accountable
  • Overall responsible for success of establishment and continued improvement of Full Service Shopping partners program
  • Drive the following functions across key partners: project management of setup, alpha/beta testing, partner-specific growth
  • Own the Partner pipeline and shepherd prospective partners through the program partnership funnel
  • Build and maintain an accurate view of total addressable ecosystem opportunity at the partner-specific level
  • Own internal progress reporting with partners and proactively communicate status to Product and Partnerships leadership team
  • Maintain subject matter expertise on partner ecosystem and stay abreast of technological developments
  • Manage partner relationships externally and build excitement and demand for participation in this program
  • 6+ years of experience in product management, or business development or business strategy
  • Problem solving and analysis skills with ability to solve business problems, individually or in a group setting
  • Understanding of organizational dynamics, operating experience with cross-functional organizations
  • People and team leadership skills coupled with project management experience
  • Ability to learn and shift priorities, while maintaining organization and control
34

Product Marketing & Collaterals Manager Resume Examples & Samples

  • Work closely with the product owners in addition to collaborating with a full range of stake holders including Engineering, Regional Product Management, and Operations across the business to understand technical requirements, develop collateral, and take on feedback for the purpose of creating new and improving existing material
  • Primary contact for material from the product department - maintain a high quality output for the team and assist with branding and formatting of presentations and documents
  • Product evangelism - the candidate will be required to present collateral both internally to the wider product team and external audiences. Presentations will focus on customer value and the functionally of Nokia products for regional teams as well as external audiences including analysts and at trade shows
  • Input to internal product processes - work closely with senior members of the product team to offer input to specific lifecycle milestones
  • Maintain, manage and develop internal tools - work to maintain and organize the internal tools used by the product and regional teams. Offer support and troubleshooting advice to maintain quality outputs in rapid response scenarios
  • Collaborate with central marketing to develop and extend marketing material and provide specific insight on products
  • A demonstrable track record of delivering effective marketing programmes
  • Experience creating high quality presentations and other marketing material
  • An ability to work in a fast paced and deadline driven environment
  • Resourceful, well organized, dependable and detail orientated
  • High energy, passionate and strong willed
  • Confidence to present to groups
  • Creative problem solving
  • Agility to move rapidly across multiple tasks
  • Adaptable, offer skills and add value to a wide range of projects
  • Strong interpersonal skills – ability to engage and influence a range of people in multiple job roles and global locations
  • Results driven – ensuring output is of premium quality