Marketing Senior Manager Resume Samples

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DJ
D Jakubowski
Deven
Jakubowski
4466 Brandt Rapid
Boston
MA
4466 Brandt Rapid
Boston
MA
Experience Experience
06/2015 – present
Houston, TX
Product Marketing Senior Manager
Houston, TX
Product Marketing Senior Manager
06/2015 – present
Houston, TX
Product Marketing Senior Manager
06/2015 – present
  • Actively work with the business on product development and new business initiatives including market research/analysis
  • Act as a proxy of Portfolio Managers for performance review by consulting firm and institutional clients
  • Ensure that Product Marketing team is performing optimally and that the organization is keeping up with the market dynamics
  • Provides contents for fund promotion through digital and print basis
  • Create and refine a messaging platform that offers unique positioning in response tobuyer type and sales stage
  • Support new product development
  • Work with a cross-functional team to accomplish annual goals and objectives
11/2008 – 02/2015
Boston, MA
Global Marketing Senior Manager
Boston, MA
Global Marketing Senior Manager
11/2008 – 02/2015
Boston, MA
Global Marketing Senior Manager
11/2008 – 02/2015
  • Lead oversight of Global Agency of Record to develop, track and manage program projects/budget
  • Creating the concept for, and developing and delivering a branded digital platform to support patients and healthcare providers
  • Support select life cycle management (LCM) activities, such as global workshops, to generate ideas to support long term brand growth
  • Partnering with country marketing to provide global perspective and pull through plans for campaigns
  • Assessing market and performance data and drawing key insights for effective decision-making
  • Define and support development of CX capabilities
  • Lead analysis for insight creation and relevant patient journey frameworks
04/2002 – 06/2008
Detroit, MI
Marketing Senior Manager
Detroit, MI
Marketing Senior Manager
04/2002 – 06/2008
Detroit, MI
Marketing Senior Manager
04/2002 – 06/2008
  • Manage campaign development timelines, budgets and performance to deliver on brand KPIs
  • Manage processes to prepare for periodic business performance reviews, develop launch metrics, and support launch readiness reviews
  • Lead an industry focused marketing team. Manage Performance Achievement and career development for direct reports
  • Develop and execute HCP Disease State Education campaign, messaging, and promotional tactics, including both personal and non-personal materials
  • Encourage the teamwork, collaborate with team members and help provide guidance to junior members in the team
  • Aid in the development of emerging marketing strategies (e.g., segmentation strategy) and new business development
  • Stays abreast of financial market, asset management industry trends and challenges to support and provide insights when formulating marketing strategies
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Ashford University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong negotiation and problem solving skills; flexibility and adaptability
  • Excellent verbal communication skills, including the ability to present to large audiences
  • Ability to manage programs/projects, including definition of timing plans, resources and deliverables as well as issue identification and resolution
  • Ability to make connections in highly matrixed environment, with eye on integration
  • Executive presence, professional client service manner, demonstrated ability to take initiative
  • Strong track record in driving highly targeted multi-channel campaigns
  • Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
  • Strong team leadership and talent development skills
  • Solid track record working with multiple, global stakeholders in English
  • Self-starter, driven, highly motivated
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1

Marketing Senior Manager Resume Examples & Samples

  • Consult with the Auto lines of business, as well as our clients, to develop winning marketing strategies
  • Create and manage a strategic marketing roadmap across marketing channels
  • Manage marketing scorecards and show revenue growth generated from that marketing roadmap
  • Develop a marketing learning agenda for the business include test-and-learn strategies
  • Collaborate with online and offline functional marketing teams to execute Auto’s marketing strategy
  • Aid in the development of emerging marketing strategies (e.g., segmentation strategy) and new business development
  • Keep up with industry trends in Auto finance marketing and marketing in general to be subject matter experts to the business
2

Marketing Senior Manager Resume Examples & Samples

  • Managing a team of online campaign leads & senior associates
  • Meeting with business units on campaign execution timelines, requirements and creative execution
  • Work with stakeholders on resolution of process breaks, Action Plans and ISTARs
  • Interact with Marketing Services and other campaign stakeholders to maintain controls and develop process efficiencies for Acquisitions Campaigns
  • Collaborate with Online Channel Strategy to execute campaigns in a timely manner
  • 5+ years of marketing experience, preferably in online execution
  • Strong communication and problem solving skills
  • Need to be able to effectively communicate at multiple management levels
  • Need to be calm under pressure, maintain a good sense of humor and be able to adapt to change
3

Marketing Senior Manager Resume Examples & Samples

  • 10+ years of related marketing experience
  • Auto or Auto Finance industry experience a plus, partner experience a plus
  • Proven strong communication skills
  • Ability to work effectively and present to senior staff and clients
  • Experience using multiple channels to market services (digital, print, email, etc.)
  • Experience showing return on marketing investment, forecasting, and budgeting
  • Experience developing and managing an experienced team, either within a large business or as part of an agency
  • Strong industry contacts
4

Brand Marketing Senior Manager Resume Examples & Samples

  • Manage and direct the sports performance/sports style brand marketing working budget according to divisional priorities
  • Monitor brand marketing spending and ensure effective and efficient investments
  • Lead the development of communication plans and detailed budgets for area, including PR, e-marketing and communication
  • Management of media budget and buying
  • Ensure global/regional marketing guidelines are upheld during adaptation of concepts to local requirements
  • Use brand PR and Digital as fast, flexible and cost-efficient communication tool in the marketing mix. To contribute to positive development of adidas Brand image by addressing the relevant target group through relevant media most efficiently
  • To understand and analyze consumer behaviors through market expertise and market research
  • Microsoft Office: advanced
  • Spanish: fluent
  • English: advanced
5

Channel Marketing Senior Manager Resume Examples & Samples

  • Directs the efforts of others in the achievement of the strategic and operational objectives of the group
  • Manages the hiring, staffing and maintaining of a diverse and effective workforce
  • Drives BU strategic initiatives in emerging or established markets that present large opportunities for Dell’s LOB, including conducting research studies and developing comprehensive marketing recommendations for the region
  • Develops channel marketing campaigns, evaluates marketing plans and develops strategies to respond to changing market and competitive conditions
  • Responsible for meeting budgetary goals and objectives
  • Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand marketshare
  • At least 10 years of experience IT channel marketing with minimum 5 years people management experience, preferably in software industry
  • Strong business acumen & problem solving skills with ability to deal with ambiguity
  • Strong experience and understanding of APJ channel marketing
  • Proven track record of working within a geographically dispersed, multi-functional team
  • Excellent spoken and written skills, outstanding presentation skills. Exposure to present in a senior management environment
6

E Marketing Senior Manager Resume Examples & Samples

  • Strategy & Innovation (25%) : Lead, drive and develop a robust Ecommerce marketing strategy and marketing partnership plan on Ecommerce (Coke Store, Direct-to-Platform on Alibaba, JingDong, YHD, Amazon, etc). Lead development of holistic cross-media marketing plan (mobile, social, pc, omni-channel and any new technology) for ecommerce in order to drive overall ecommerce ecosystem growth. Drive innovative marketing initiatives that boost consumers experience, traffic and purchase from targeted consumers segments. Manage marketing budget, maximise ROI based on approval budget
  • Communication & Influence (25%): Strongly influence and align with bottlers on overall e-marketing strategy and execution plan. Lead development and negotiation with e-Partners (such as YHD, JD, Alibaba, Tmall, Taobao, Amazon, Womai, Tecent etc) to develop JBP and create marketing partnership that drives traffic and sales on Coke Store and D2P. Strongly influence and collaborate with Brand Directors (Sparkling, Still, Juice, and Coffee) to align on system-wise cross brand marketing plan on ecommerce
  • Execution Excellence (20%): Lead and create comprehensive Ecommerce Ecosystem marketing execution plan and calendar across ecommerce, digital, social and mobile. Manage day-to-day operation and execution of campaigns & promotion in ecommerce ecosystem. Ensure alignment with overall Brand objectives, key initiatives and calendar through working closely with brand team and digital/social team. Optimise adoption of special ecommerce promotional tactics in each platforms, manage agencies and ensure high quality planning and execution in each initiative
  • Result Driven (25%): Manage ecommerce consumers experience and product launch with an objective to maximise brand presence, traffic and sales target. This include but not limited to
  • Monitor and manage all ecommerce ecosystem related campaigns/ promotion/ traffic & sales (5%) driving initiatives result, analysis and reporting. Ensure sharing of key learning and best practise within KO system
  • 1 direct report (eMarketing, UX contractor/vendor)
  • 7-10 years work experience in digital marketing business, with at least 3 years in Ecommerce related responsibility in China, must have proven experience in developing comprehensive marketing strategy, executing and managing campaigns & promotions to drive traffic and sales in China ecommerce business
7

Marketing Senior Manager Resume Examples & Samples

  • Bachelors in Communications, Marketing, Business or related field
  • Master’s a strong plus
  • 8 - 10 years of progressive directly related experience
8

Digital Marketing Senior Manager Resume Examples & Samples

  • To develop and drive the vision for Burberry.com marketing across regions, functions, and channels
  • Lead Burberry.com marketing workstreams
  • Drive global Burberry.com marketing activities and support regions in leveraging these to maximise regional impact
  • Articulate the Burberry.com marketing vision through actionable strategies encompassing the short, middle, and long-term
  • Faultless execution – against scope, in time, on budget, and delivering against KPIs
  • Protect the Burberry brand and maintain total brand consistency throughout all digital platforms
  • Identify, develop, and prioritise all Burberry.com marketing activity
  • Ensure all Burberry.com marketing workstreams adhere to correct processes and drive productivity and effectiveness
9

Enterprise Field Marketing, Senior Manager Resume Examples & Samples

  • Manager-level experience in a medium to large organization for 10-15 years minimum
  • Has participated in cross functional teams and understands the sales process both indirect through VARs and direct to large end users
  • Eloqua proficiency
  • SFDC proficiency
  • Experience in the marketing on behalf of a field sales organization is essential
  • Ability to position technical solutions 'simply' and articulate feature, advantage, benefits at a business value, technical and solutions level
  • Deep understanding of and experience with social media marketing
  • Ability to manage a budget and provide regular reporting, with proven track record of tracking marketing successes from lead development through to pipeline and closed business
  • Good general understanding of marketing communications
  • Public speaking and comfort in presenting an absolute requirement
  • Bility to think and act quickly and to problem solve and remove organizational obstacles to success
  • Market plan examples and results metrics will be appreciated
10

Marketing Senior Manager Resume Examples & Samples

  • Works with Brand Director to develop marketing and sales objectives (including sales volume and profit forecasts), plans and budgets
  • Considers global Brand objectives and offerings, marketing guidelines, COG, pricing objectives and local market
  • Shares findings on market trends with Brand Director to identify market – specific needs in terms of products and promotions including special events
  • Develops forecasts for products and promotional materials together with the Product Manager
  • Develops the marketing budget and controls marketing P&L
11

Marketing Senior Manager Fruit Drinks Resume Examples & Samples

  • Lead the development of brand growth strategies with a deep understanding of consumers & market dynamic,
  • Lead the development and execution of key innovation projects across the value chain
  • Secure robust IMC Programs Development and media investment
  • Project Management and team support on more than 20 CIF innovation projects
  • Close collaboration with the operations team to increase our execution capabilities to win across NARTD @POS (pre-selling infrastructure, equipment, etc.)
  • Close collaboration with R&D ton increase our filling and production capabilities to have leading edge technologies to have the best product possible in each segment
  • Involvement and understanding of portfolio P&L to secure long term profitability and funding
  • Brand Growth Strategy – development from market + human & cultural insights, able to translate it into Brand Strategies aligned to Brand Vision & Architecture
  • Development of portfolio strategy and brand role – factoring in profit maps and category and brand maps (e.g. segmentation, needs assessment) and BVA development
  • Strategic Thinking - Able to diagnose context situation and company capabilities in order to set and validate relevant hypothesis to support the definition of winning business strategies
  • Project Management - Clear understanding of project management process and stages in order to be able to follow up on key tasks/stakeholders and build robust Business Cases
  • Managing complexity – the ability of organizing and structuring a wide portfolio with different brands, roles, targets and stakeholders in a constructive way, balancing creative and business thinking
  • Brand Stewardship: Custodian of System Alignment on Brand Standards, tone and manner and brand spirit
  • Advanced level of knowledge and application of key marketing concepts
  • Drives Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
  • Acts like an Owner: Deliver results, creating value for our brands, System, customers and key stakeholders
  • Inspires Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
  • Collaborate with System, Customers and Other Stakeholders: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
  • 8 years of Brand Marketing Experience
12

Product Marketing Senior Manager Resume Examples & Samples

  • Develop integrated marketing plans for the solution or campaign launch
  • Defines and develops sourced content for the solutions
  • Research and assess buyer needs, priorities, and buying processes
  • Research and provide industry updates to company on trends, competitive products and other factors that shape the industry and Blackboard solutions/products and make recommendations on solution positioning and messaging, and competitive differentiators
  • Define and track project success metrics. Highlight successes or concerns quickly and recommend changes to the plan accordingly
  • Oversee the development and delivery of client-facing collateral/resources, field training, and sales enablement tools
  • Coordinate with numerous groups including Sales, Customer Success Advocates, Solutions Marketing, Corporate Marketing, and Product Management
  • Support Sales teams
  • 5-7 years of applicable B2B experience in the Education or Technology industry
  • Minimum of Bachelor’s degree and marketing experience required
  • Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management within Blackboard and across external partners
  • Ability to translate client need into business requirements and software features into client benefits
  • Analytically rigorous! Can apply pricing and financial analyses, competitive analyses, sales feedback, and client measurements into actionable, viable campaigns
  • Researches, collects, analyzes, synthesizes and presents data
  • Advocates for the Product Marketing team across the rest of the organization
  • A can-do attitude with passion and enthusiasm
  • Ability to work and thrive in a fast-paced, cross-functional environment
  • Idea-driven and creative, and can articulate ideas in a collaborative and fast-paced environment
  • Fluency in written and spoken English, other languages a plus
  • This position is based in Washington, DC or Austin, TX
13

Industry Marketing Senior Manager Resume Examples & Samples

  • Develop compelling product messaging and positioning that differentiates The Weather Company products in the market(s)
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
  • Communications – originate content around marketing, launches and DG buzz-worthy opportunities around your industry working with the broader marketing team for execution (for example, IoT partnership with Formula One racing)
  • Social – ensure social is a component of your strategy and thought leadership approach
14

Product Marketing Senior Manager Resume Examples & Samples

  • Minimum of a Bachelor's degree required; Business and/or Marketing highly preferred
  • Minimum of 5 to 7 years of B2B Product Marketing experience in Education or Technology
  • Experience with Higher Education required. Prior experience in Higher Ed Marketing, Enrollment, Admissions, Registration, or Student Services highly preferred
  • Experience using a solution selling or a pragmatic marketing framework
  • Outstanding project management and coordination skills with ability to track simultaneous projects and initiatives
  • Comfortable researching, collecting, analyzing, and presenting data
  • Problem solving and critical thinking skills are a must
  • Independent, self-starter with strong prioritization skills; and ability to excel in a fluid, cross-functional team environment
  • Ability to travel up to 20% of the time making trips to client locations, Blackboard offices and enrollment center locations in Kentucky, Texas, North Carolina and Phoenix
  • Effective oral and written communication skills along with the ability to work with employees of diverse cultural and economic backgrounds
  • Ability to consistently perform under the pressure of deadlines and other administrative demands
15

Trade Marketing Senior Manager, Juice & Dairy Resume Examples & Samples

  • Develop the operational / channel brand plans (in-store BTL) for all Juice and Dairy National programs closely working with Division Marketing, Shopper Marketing, Franchise and bottler HQ teams
  • Align and prioritize with Brand team the Juice and Dairy annual execution plan by channel
  • Define, align, track and review key KPIs for each National channel campaign jointly with Shopper Marketing, Brand and franchise teams
  • Capture and share learnings for each National program implemented
16

Channel Marketing Senior Manager Resume Examples & Samples

  • Support the management of the annual channel marketing plans for the Hong Kong business, aligned to your channel responsibilities
  • Partner with the regional marketing teams to generate a wide variety of local below-the-line marketing programs that benefit from regional consistently but are locally adapted and appropriate
  • Execute above-the-line programs to meet the regional brand and product marketing strategies
  • Help execute the local event program including event coordination, technical requirements and content
  • Monitor marketing KPIs for customer satisfaction, campaign efficiency evaluation, brand awareness, web usage, etc
  • Support or manage all other marketing related activities as required by local head of marketing
  • Work with Legal and Compliance to ensure that marketing related materials and programs meet regulatory requirements
  • At least 7+ years marketing experience within the financial services industry is essential
  • Proven experience and knowledge in mutual fund product marketing and customer behaviour, with evidence of ability to influence sales and/or client engagement through marketing programs
  • History of managing successful marketing programs, as measured through net sales or other engagement KPIs
  • Proven experience working with a matrix structure highly desirable
  • Strong relationship management skills and stakeholder engagement experience
  • Excellent budget management skills
  • Experience of working in international organisations would be desirable
  • Ability to communicate effectively in English and Chinese (written and verbal) is essential
  • University qualification in marketing or business
  • Self-motivated, enthusiastic and willing to accept new challenges and changes, with a high level of adaptability and flexibility
  • Well organized, efficient, reliable and capable of managing multiple complicated tasks and responsibilities at the same time
17

Marketing Senior Manager, Cpfr Resume Examples & Samples

  • Directs the efforts of others in the achievement of the strategic and operational objectives of the CPFR team
  • Drives CPFR strategic initiatives in the NA Retail market by monitoring and analyzing inventory levels and sales data to make informed decisions and commitments
  • Develop and evaluate account level CPFR plans and develop strategies to respond to changing market and competitive conditions
  • Responsible for monitoring, tracking, and reporting on account level and aggregate level business goals for the group
  • Ensure that the team is developing and implementing strategic account plans with agreed upon service level agreements
  • Gathers and disseminates information to internal and external customer needed to make decisions and drive the business
  • Works with senior leaders and functional experts to understand account business problems and processes
  • Identify account process improvement opportunities and present them to senior management with recommendations and alternatives
18

Product Marketing Senior Manager Resume Examples & Samples

  • 10+ years of product marketing experience, specifically in B2B or B2C SaaS-based software applications
  • Bachelor or Masters Degree in Business, Marketing or related field
  • Experienced product marketing professional who excels in innovative thinking, strategic marketing planning and impeccable execution
  • Experience working with technology partners and system integrators to develop and implement partner marketing plans
  • Comfortable moving quickly with limited information in a fast-paced culture and the ability to prioritize in a results-driven, collaborative environment
  • Superior written and verbal communication and presentation skills
  • Ability to respond quickly to changing demands and market conditions
  • Proven personnel management and leadership skills. Ability to lead cross-functional teams and collaborate closely with marketing colleagues and sales leadership
19

Solutions Marketing Senior Manager Resume Examples & Samples

  • Drive messaging, positioning and go-to-market strategies for a group of related products, services and solutions
  • Lead solutions messaging. Quantify the value proposition of our offers for customers
  • Partner with product management to translate technical product capabilities into customer-focused benefits
  • Partner with services and advisory colleagues to package and position services offerings
  • Own go-to-market plans for new product/solution or market segment launches as well as product retirements
  • Create high-value customer-facing collateral, including but not limited to, customer case studies, ROI analyses, e-books, videos, infographics, and presentations, working closely with the corporate marketing team
  • Collaborate closely with the field marketing team on demand generation programs, providing campaign design and planning input and compelling content and materials to be used in their campaigns per the agreed-upon plan
  • Develop high-value sales tools and contribute to sales and partner enablement
  • Perform competitive analysis and provide specific competitive intelligence to sales, product management and the corporate strategy team
  • Conduct and manage market research. Drive market segmentation analysis
  • Develop a keen understanding buyer personas, buyer needs, industry influencers and decision makers. Participate in customer, analyst and partner meetings
  • Work closely with the pricing team to develop and explain the pricing of your products, services and solutions
  • 7+ years of product marketing experience for solutions comprising of both software and services with at least 2 years of experience in the healthcare industry
  • Product marketing for software products and/or services
  • Excellent written and verbal communication skills, and polished presentation abilities
  • Excellent quantitative and analytical skills with experience working with market research data
  • Proven track record of working cross-functionally, ability to think and work strategically, but also execute as an individual contributor
  • An undergraduate degree is required; an MBA or related graduate degree is desirable
  • Ability to travel up to 25%
20

Regional Marketing Senior Manager South Resume Examples & Samples

  • Previous or current marketing, sales training, or sales leadership experience
  • Previous experience in the melanoma or colon cancer marketplaces
  • Executive presence
  • Ability to lead without authority
21

Regional Marketing Senior Manager Resume Examples & Samples

  • 7+ years of experience in the pharmaceutical/biotech industry
  • 5+ years of experience in the oncology/hematology marketplace
  • 1:1 Coaching skills experience
22

Digital Marketing Senior Manager Resume Examples & Samples

  • Define and execute digital and ecommerce strategies for X-Rite Pantone businesses globally (with a primary focus on X-Rite), working in close partnership with supporting functions and teams. Strategies will support traditional and digital (web, email, mobile, social) channels and encompass the full customer lifecycle from pre- to post-sale
  • Support the VP of Global Marketing in in executing the digital transformation agenda for X-Rite Pantone. Proactively identify and implement required changes to business processes, company culture, technological capabilities, and organizational structure. Define and implement a global digital governance structure. Establish strong partnerships with functions and other key internal/external partners to assure organization-wide alignment and collaboration toward transformation
  • Define the X-Rite Pantone user experience via digital channels (websites, eStores and other online properties). Lead the day-to-day work required to deliver on this experience, developing requirements for, and ensuring execution of, internal partners (Marcomm, Digital Creative, CRM, Sales, Support, etc.) and outside agencies. Responsibilities span both content and functionality. Define business requirements for new digital platform functionality (including web, mobile, social, email/CRM) and support implementation/migration
  • Provide strategic leadership and guide the day-to-day management of SEO and PPC programs, managing internal and 3rd party resources to deliver a strong ROI
  • Shape integrated multi-channel digital marketing programs and campaigns, spanning web, mobile, social, search (SEO and PPC), and email marketing, partnering with Marketing Managers and other members of the Digital Team
  • Build and implement ecommerce sales programs. Provide strategic vision and ongoing support of eStores and ePortals, delivering against sales goals and other user experience KPIs
  • Provide input to, and support execution of, day-to-day execution of digital analytics programs, ensuring that key insights are leveraged for continuous improvement within all relevant areas of X-Rite Pantone business operations
  • Establish business processes and performance measurement tools that enable rapid "test-and-learn" and continuous improvement. Provide leadership in implementing Danaher Corp tools and methodologies into all digital marketing and ecommerce initiatives
  • Job functions include but are not limited to those listed
  • Minimum of 7 years’ experience in Marketing or Sales; 3 years’ experience successfully managing digital marketing and ecommerce programs for B2B or B2C
  • Strong knowledge of ecommerce selling strategies; Experience managing online mix and pricing for company with a multi-channel selling strategy
  • Strong knowledge of digital marketing channels, platforms, and technologies (web, mobile, social, display advertising, PPC, SEO, email); Experience in platform selection and implementation
  • Proven ability to manage digital properties to deliver a best-in-class online user experience and to successfully execute multi-channel marketing initiatives
  • Strong knowledge of digital analytics; Experience in building and managing processes for measuring KPIs, conducting analyses, and delivering results to internal and external business partners to foster continuous improvement in digital and other key business practices
  • Proven ability to drive results through effective management of direct reports as well as cross-functional partners & teams without formal authority
  • Track record of executional excellence and continuous improvement
  • Strong global mindset and ability to effectively balance needs of multiple lines of business and regional teams
  • Excellent interpersonal, collaboration, and communication skills amongst cross-functional teams, including Senior Leaders
  • Ability to travel domestically and internationally (15%)
  • Ability to effectively perform the above mentioned essential job functions
  • Experience in building and managing data-driven 1:1 marketing programs spanning the full customer lifecycle
  • Color specification, graphics, printing or packaging industry experience
  • Lean Six Sigma Black or Green Belt certification
23

Regional Marketing Senior Manager Resume Examples & Samples

  • Work with Regional Managing Partners (RMPs) and Regional Marketing Managers (RMMs) to set region-specific marketing strategy and identify KPIs for marketing spend
  • Manage and coach regional marketing team
  • Assist RMMs with the implementation of regional marketing programs as needed
  • Collaborate with industry marketing team to drive regional industry programs
  • Partner with central sales and marketing resources to execute firm initiatives across regions
  • Oversee regional execution of Voice of the Customer and other Client Experience (CX) programs in coordination with central and regional marketing resources
  • Collaborate with consulting marketing personnel to determine non-industry regional marketing programs and strategies
  • Direct a consistent planning and budgeting approach across the regions
  • Collaborate with RMPs, Regional Operations Managers and others as determined to build and maintain support for regional marketing approach and ensure needs are being met
  • Travel to regions periodically to connect with key personnel
  • Analyze and report regional marketing results for all regions, recommending and driving change to improve success
  • Serve as a member of the sales and marketing leadership team
  • Minimum of 10 years related experience; professional services preferred
  • Proven ability to effectively collaborate with Sales & Marketing Leadership and Regional Managing Partners as well as manage and develop Regional Marketing Manager team
  • Capable of understanding broad firm and industry perspective, translating it into regional strategies, and implementing effectively
  • Able to build trusting, respectful relationships with firm and regional leadership as well as sales and marketing colleagues
  • Highly skilled in effective written and verbal communication
  • High level of interpersonal skills to effectively handle sensitive situations and confidential information; demonstrates good judgment, executive presence, and diplomacy
  • Proficiency in Microsoft Office applications, SharePoint, CRM
24

Regional Marketing Senior Manager Resume Examples & Samples

  • Minimum of seven years related experience; professional services preferred
  • Previous people management and team building experience
  • Experience developing and implementing process improvements for marketing function
25

Products Marketing Senior Manager Resume Examples & Samples

  • Create, implement and measure a comprehensive marketing strategy and plan that enhances the Customers & Channels Consulting positioning across our Products industries and supports sales and demand generation
  • Conduct competitive and market research as needed to develop differentiated positioning and key messages for Products Customers & Channels Consulting
  • Work as a part of the Customers & Channels Consulting leadership team to develop growth strategies and advise them on marketing and communications
  • Sell marketing strategies and programs into Customers & Channels practice leadership for buy-in and funding
  • Promote our capabilities in “the new” (digital, cloud, analytics, mobility), using research, thought leadership, client credentials and our industry insights as the differentiators
  • Work with the credentials team to make sure Customers & Channels offerings and value are brought to life with compelling case studies
  • Lead the development, packaging and internal marketing of sales materials such as external sales decks, videos, infographics, slideshare, and other client-ready content, working with offering leads
  • Lead the development and packaging of relevant thought leadership and create industry-specific cuts of Accenture Digital research or points of view (e.g., CMO Insights Survey)
  • Collaborate with Accenture Digital marketing on relevant marketing content and campaigns, and to curate relevant business line content for industry leverage
  • Collaborate with business line marketing teams to conduct Products industry cuts of relevant research programs
  • Collaborate with Products industry and OU marketing on content tailoring and go-to-market campaigns
  • Drive awareness for Customers & Channels’ Consulting services through marketing tactics, such as social media, digital marketing and media relations
  • Drive interest for Customers & Channels Consulting services through marketing tactics, such as analyst relations and speaking opportunities
  • Increase Accenture’s presence at key Digital events, including attendance, image development, content delivery and client engagement
  • Manage multifaceted and global Products Consulting research and thought leadership programs
  • Help better articulate and uniquely position Accenture Consulting in the marketplace
  • Bachelor's degree or other 4 year university degree
  • Significant experience in integrated marketing
  • Mastery of the English language – strong verbal and written communication skills
  • Bachelor’s degree in Marketing, Communications or Journalism
  • MS or MBA in Marketing
  • Proven track record and experience executing internal and external marketing campaigns/communications strategies
  • Professional services experience
  • Industry-specific experience
  • Accenture experience or equivalent
26

Products Marketing Senior Manager Resume Examples & Samples

  • Develop an integrated marketing strategy and plan, reflecting both the Products industry and client priorities for the US northeast and Canada, which is primarily the Toronto market
  • Lead and execute Tier 2 client centric marketing for Products priority accounts in the two regions
  • Create lead generation campaigns in the regions to broaden awareness of Accenture’s capabilities in the regions
  • Work with the industry marketing teams to increase perception/awareness of Accenture in the local market
  • Liaise with geographic marketing leads in the region to maximize Products participation in Accenture-wide media activities, local events, and general awareness activities
  • Bachelor's degree or other 4-year university degree
  • Minimum of 10 years experience in integrated marketing
  • Accenture Marketing experience
  • Proven experience in message and sales campaign development
  • Experience with client centric marketing
27

Marketing Senior Manager Resume Examples & Samples

  • Solid track record working with multiple, global stakeholders in English
  • Very strong problem solving and critical thinking skills
  • University degree in marketing, communications, journalism or related field OR master’s degree in business/MBA
  • Significant B2B marketing experience
  • B2B social media and innovative digital marketing experience
  • Strong inclination towards using metrics as a guide to campaign efficacy
  • Exceptional spoken and written communication skills
  • Self-starter, driven, highly motivated
28

Marketing Senior Manager Resume Examples & Samples

  • Development and management of key access tools and strategy
  • Integration of healthcare professional, sales force and payor insights into development of tactical plan to ensure appropriate access and reimbursement resources, support, and tools for Repatha
  • Development and support of office manager/nurse opinion leaders and expert advisory board
  • Support of key access programs including RAS team and other teams as needed
  • Overseeing and conducting relevant market research with BAI team and integrate physician, office staff and payor information into the development of strategic and tactical plans
  • Developing deep understanding of the evolving regulatory and legal environment and the ability to find win-win solutions in the MAC approval process
  • Effectively managing performance and resources of vendors and contractors, including advertising, training, and reimbursement support agencies
  • Triaging/resolving access related sales force questions and issues
  • Participation in Cardiovascular and Access commercial strategy development
  • MBA or other master’s degree
  • 5+ years sales, marketing and/or operations experience in the pharmaceutical or biotech industries
  • Strategic thinking and ability to take projects from inception to execution
  • Vendor/agency management skill set
  • Demonstrated knowledge of the U.S. healthcare system (commercial and public) and an understanding of coverage and reimbursement, payor environment and formulary management
  • Ability to handle and achieve results with multiple competing priorities
  • Cardiovascular or marketing experience
  • Access marketing experience
29

Global Marketing Senior Manager Resume Examples & Samples

  • Prepare markets for new devices/formulations by mapping the positioning and messaging based on market insights and customer/patient needs
  • Prepare key training materials for markets preparing to the launch the new devices to ensure appropriate use of the device by patients and Health Care Providers
  • Work with internal Amgen technology and Customer Experience teams to develop a global plan that maps the digital ecosystem for patients and prescribers
  • Support select life cycle management (LCM) activities, such as global workshops, to generate ideas to support long term brand growth
  • Serve as the interface with cross-functional teams as it relates to device initiatives and activities (e.g., customer experience, engineering, operations, clinical, market research)
  • Primary responsibilities will evolve as device platforms are launched and based on brand/business related needs
30

Global Marketing Senior Manager Resume Examples & Samples

  • Support the Director of Promotions in development of the core HCP campaign, promotional materials and messaging including updates to message platform, brand kit, and core material deliverables
  • Develop a very robust assessment of the future therapeutic landscape including deep insights into the customer, marketplace, competitors, and business drivers. Extrapolate this assessment into a deep understanding of the patient journey and use this knowledge to facilitate identification of key insights and potential leverage points in the journey. Capture market patient journeys and develop a core journey with identification of key differences across markets
  • Map the current ecosystems deployed across markets to support patients/HCPs and understand how these activities align to key leverage points in the patient journey. Facilitate best practice sharing across markets and work with internal Amgen technology and Customer Experience teams to assess and recommend new capabilities to enhance the product ecosystem and market penetration
  • Work with cross-functional teams (Amgen Digital Health, Customer Experience, Market Research, Development, Regulatory, Competitive Intelligence, Operations) in assessing long-term strategic options to support patient efforts, digital capabilities, and ecosystem support initiatives
  • Serve as the interface with cross-functional teams as it relates to patient journey and activities (e.g., market leads, customer experience, engineering, operations, clinical, market research)
31

Marketing Senior Manager Resume Examples & Samples

  • Lead cross-functional partners in the development of the annual local product strategy (brand plan) to identify customer needs, business opportunities, competitive landscape, and behavioral objectives in order to develop unique strategies and innovative approaches for driving growth for both Nplate and Imlygic
  • Collaborate with market research, finance, and marketing teams to support forecast development and manage budget for both brand’s outside expenses
  • Oversee process for preparing LE and LRP deliverables
  • Collaborate with brand and market research teams to develop business analytics that inform investment decisions and measure impact of marketing tactics
  • Manage launch planning operations for Nplate label expansions
  • Manage processes to prepare for periodic business performance reviews, develop launch metrics, and support launch readiness reviews
  • Act as liaison with access operations teams to align reimbursement hub operations with brand strategies and customer preferences
  • Partner with R&D and global marketing teams to align brand strategies with lifecycle plans and identify data generation opportunities
  • Manage other marketing operations specific for brand marketing team (e.g. label updates, etc.)
32

Regional Marketing Senior Manager Resume Examples & Samples

  • Drive exceptional results in a highly competitive market and remain focused on meeting ongoing business objectives
  • Develop and maintain annual plan for Speakers Bureau member training and engagement
  • Develop strategies and tactics to drive OL advocacy in their geography and share best practices with the marketing and sales teams
  • Execute a communication strategy for field based marketing initiatives
  • Execute quarterly business reviews to RMM Director and marketing team reporting on faculty updates and performance metrics
  • Understand market and customer needs – identifying marketing national and regional trends, opportunities and threats. Provide input to influence organization’s marketing philosophy accordingly
  • Active surveillance of regional and national meetings such as symposia, network meetings, post ASH reviews, etc. and reporting of content feedback
  • Collaborate with the RMM team to create and execute the commercial advisory boards to help determine overall product strategy and field based promotional program content
  • .Assist RMM Director and Brand Team in the strategic creation, execution, and maintenance of the Promotional Speakers Bureau Decks
  • Contribute as a team member with RMM team and Marketing teams to continually refine and execute “best in class” field based promotional programs based on customer feedback and market insight
  • GI Oncology sales and/or marketing, and/or medical affairs experience
  • Experience in the management of OLs and/or GI Marketing experience
  • Active GI Oncology KOL relationships in current geography
  • Previous experience in creating and executing KOL advocacy plans preferred
  • Previous experience in collecting and analyzing KOL insights preferred
  • Ability to develop and maintain strong professional relationships
  • Exceptional negotiation, facilitation and decision-making skills
  • Proven track record of building relationships and collaborating with internal and external customers
  • High Clinical Aptitude and/or Disease State Knowledge in therapeutic malignant hematology
  • Ability to capture, record and interpret performance metrics for promotional programs
  • Excellent organizational and creative problem-solving skills
  • Proficiency in the development and execution of marketing initiatives
  • Clinical and Technical ability in Promotional and Disease State Slide Deck Refinement
  • Experience in Oncology
  • Experience effectively establishing relationships with and influencing OLs
  • Work experience with hematology therapeutics
  • Working knowledge of hematology regional and/or national Opinion Leaders
  • Ability to travel 50-75%, may include overnights and weekends
33

Global Marketing Senior Manager Resume Examples & Samples

  • Design thinking and planning for CX Drug Delivery and Beyond the Drug Innovation
  • Define and support development of CX capabilities
  • Drive leadership of projects, managing inside and outside resources
  • Thought partnership for identifying problems and best-in-class solutions
  • Lead analysis for insight creation and relevant patient journey frameworks
  • Translate insights into solutions
  • Manage projects and initiatives set forth in the CX annual plan
  • Manage multiple projects with critical deadlines
  • Manage external vendors’ onboarding, relationships, and quality of results
  • Partner cross-functionally to develop and implements project briefs
  • Quickly adjust to address ever-changing business challenges
  • Manages CX global marketing budget, and coordinates with Global Marketing Budget Coordinator for invoicing and purchase order, track invoices and payments for certain contracted entities such as consultants for aggregate spend reporting as needed
  • Liaise with Marketing Managers, Compliance, Contracting, and Global Strategic Sourcing, and Contracted entities to ensure all pertinent forms, attestations and evaluations are completed and processed in a timely manner
  • Ensure CX activities are performed and documented in accordance with company standards (SOPs) and regulatory requirements
  • 5+ years of experience with strategic design/planning experience
  • 2+ years of experience within the pharmaceutical or healthcare industry addressing chronic illness
  • Familiarity and interest in insight-driven service design solutions
  • Basic understanding of technologies and how they can be used to support therapy management
  • Demonstrated ability to work cross-functionally, experience producing business results, and outstanding organizational skills
  • Previous experience developing and communicating business strategy
  • Excellent visual, written, and verbal communications skills
  • Proven ability to proactively problem-solve in a matrix environment
  • Proven Management experience with projects & vendors
  • Experience working with patients and HIPAA
34

Global Marketing Senior Manager Resume Examples & Samples

  • Delivering a pre-launch digital marketing and platform plan that drives awareness of the unmet need in migraine
  • Aligning plan to the global strategy including strategic imperatives, behavioral objectives, and key performance indicators
  • Customizing platforms and plans for the migraine treatment paradigm, the access environment and competitive landscape
  • Creating the concept for, and developing and delivering a branded digital platform to support patients and healthcare providers
  • Driving cross-functional decision making and alignment
  • Collaborating with analytics, regional partners, professional agencies, corporate affairs, product development, regulatory, clinical and legal functions
  • 8+ years of biotech/pharmaceutical experience, with a strong background in strategic marketing and experience in delivering sophisticated programs that rely on clinical, regulatory, legal, analytics, and commercial functions to ensure success
35

Global Marketing Senior Manager Resume Examples & Samples

  • Production of high quality, integrated Global Commercial plans and marketing projects
  • Communication of deliverables and plan information to key stakeholders
  • Ensuring alignment between Global Commercial and the regions
  • Leading and/or participating in special department, cross-functional or team projects
  • Applying best practice project management to Amgen’s Global Marketing processes
  • Partnering with country marketing to provide global perspective and pull through plans for campaigns
  • Oversight of third party agency partners including managing project budgets
  • Contributing to the development of T-VEC Global Strategic Plan
36

Consumer Marketing Senior Manager Resume Examples & Samples

  • Develop and execute integrated DTC marketing plans inclusive of offline and online channels to increase brand awareness and drive demand
  • Measure DTC impact and results through advanced analytics
  • Partner with marketing analytics teams and agencies to optimize campaigns
  • Work with creative agency to develop creative briefs and creative assets
  • Help guide and shape strategic decisions during brand planning
  • Collaborate and foster a positive relationship with Medical, Legal and Regulatory to ensure an effective and productive promotional materials review process
  • Drive internal stakeholder alignment, and develop strong relationships with cross-functional teams that support the brand
  • Agency management and cross-functional team leadership experience
  • Successful track record in pharma/biotech or consumer packaged goods (CPG) marketing with increasing job responsibilities within a leading corporation, management consulting environment or creative/media agency
  • An expert in Direct to Consumer campaign management with experience marketing to consumers using a mix of digital and traditional media channels
  • Experience/understanding creation of media plans and measuring ROI
  • Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
  • Considerable experience in partnering with advertising/media planning agencies and a track record of successful agency partnership and management
  • Experience leveraging market research and clinical data into compelling consumer campaigns
  • Demonstrated ability to multitask in a highly-matrixed environment, while showing attention to detail and follow-through to completion
37

Product Marketing Senior Manager Resume Examples & Samples

  • Responsible for delivering comprehensive product analysis in order to ensure the product perform at best
  • Review product based on sales, persistency review in order to continue, revamp, or stop the product sales. Provide a holistic product recommendation to management
  • Conducting periodic competitor analysis for checking up current product positioning in the market and explore the opportunity to grow from new product initiative
  • To lead subordinate to deliver the expected output with positive attitude
  • Work with Business Partners and Relationship Management to define product mapping strategy for all business channels
  • Managing product additional features with related vendors to deliver most valuable benefit to customer & inducing more take up rate within manageable cost
  • Conduct qualitative research to sales and customers for insights related to products and have the initiative strategy to increase the performance of the product
  • Understand consumer behavior thru series of qualitative analysis and define the right customer/market segmentation classification for Cigna products thru quantitative analysis, which include work closely with both Consumer Marketing and CVM function
  • Monitoring and tracking performance monitoring and providing feedback to 360degrees stakeholders and business partners to ensure the sales number of the whole product portfolio meet the target (including delivering product monthly performance review per business partner and per channels)
  • Develop relationships with third parties such as Third Party Administrator, Service Vendors and potential partners, exploring opportunity with affinity business partners, coordinating with regional office and head office, vendors, and ant other supporting unit & divisions to develop product value proposition & benefit
  • Facilitate the difference needs and capabilities between markets and back office and maximize and ensure adequate technical support function delivers effective process and workflow in all channel including Sales & Services
  • To ensure quality assurance through process excellence implementation which includes training, marketing collateral development, review & monitoring, SOP development and compliance
  • Accountable for product key performance target achievement, through product improvement within allowable Profit Margin level
  • 10 years relevant experience preferable in financial industry
  • Marketing experience in financial industry preferably from multi-national company
  • Product Development, customer experience, business intelegence & Marketing experience
  • Minimum 8 years product development / process development / marketing experience and/or business intelligence in financial services
38

Marketing Senior Manager Blincyto Resume Examples & Samples

  • Lead BLINCYTO launch planning and execution for an anticipated new indication for BLINCYTO in B-Cell ALL
  • Support promotional strategy development in partnership with matrix team
  • Partner with matrix team to develop aligned, brand building tactics for personal and non-personal execution (Sales, Regional Marketing Managers and MCM)
  • Support US labeling work in partnership with brand director
  • Lead DSE development and execution
  • Lead speaker program content development
  • Lead S1/S2 (bi-annual sales meetings) planning and execution
  • Partner with brand MCM lead to develop and execute innovative non-personal tactics to drive brand performance
  • Partner with internal staff and sales leadership to ensure activities are aligned to brand goals, strategies, growth drivers, and key messages (compliant with MAC guidance)
  • Effectively support the management of strategic investment of the promotional budget and vendor management (performance of ad agency and other promotional agencies)
  • Partner with MCM brand point to manage online agency to develop and execute online media and creative plans
  • Manage outside vendors and agencies to execute promo projects
  • Work with market research within BAI (Business Analysis & Info) group to develop and execute research and measurement testing needed to develop strategy, programs, and measure expected returns/success
  • Manage significant budgets and closely monitor performance to ensure cost effective delivery of all programs
  • Work closely with Corporate Affairs to integrate public relations tactics into promotions plan
  • 8+ years of biotech/pharmaceutical industry experience with strong marketing & management skills including developing market strategies (segmentation, positioning, key messages, etc.), executing tactics, and responsibility for revenue generation
  • Successful track record in marketing and managing advertising agencies
  • Successful HCP marketing experience
  • Ability to work confidently in a cross-functional team (e.g., Medical, Medical Communication, Regulatory, Legal, DTC, and Reimbursement Marketing) and build effective internal partnerships
  • Strong business judgment and emotional intelligence
  • Experience effectively working with and leading cross-functional teams
39

Marketing Senior Manager Resume Examples & Samples

  • Lead the marketing agenda for the Northeast, MidAtlantic and Great Lakes franchise bottlers
  • Leverage national programming created by brands, and nuance the plans based on the local context
  • Activate partnerships with leading sports, entertainment and lifestyle assets, such as the New York Yankees, New York Giants and Jets, and Jones Beach
  • Manage Agency relationships to deliver breakthrough programs and creative that drive unique point of difference for Brands within the market or region
  • Influence franchise bottler alignment on strategic innovation
  • Collaborate with the Senior Director of Franchise Sales to lead meetings and feedback through the Annual Operating Plan process
  • Create processes that drive efficiency for the organization and for our bottlers
  • Communicate all plans and key dates (ordering timelines, funding) to the bottlers
  • Collaborate with brand teams and bottlers to create programs that drive brand equity and revenue
  • A minimum of 7 years prior Marketing experience (if undergrad degree only) OR 5 years of prior Marketing experience (if Advanced degree)
  • Prior or current collaboration with Franchise system and understanding of the bottling partners
40

Integrated Marketing Senior Manager Resume Examples & Samples

  • Plan and execute marketing activities mainly for Mass Affluent & High-Net-Worth (HNW) segments* including their family, and optimise customer touch points to deliver superior customer experience
  • Develop a compelling Personal Investment Marketing solution to attract new and existing clients to upgrade their relationships
  • Develop new account acquisition programs to increase target segments via online & offline advertisement, referral program, alliance, and other new marketing source
  • Overall responsibility for brand development and management of FIL securities
  • Financial services professional with over 10 years of retail/consumer marketing and/or retail business development experience, managing both online and offline channels
  • Knowledge and experience of target segment marketing in terms of new account acquisition and retention
  • Well understanding the financial needs and insights of target segments
  • Strategic customers touch point planning capabilities (Online and offline)
  • Excellent brand development capabilities ( plan & execution)
  • Social media marketing capabilities ( Facebook and other social media)
  • Basic data analysis capabilities to grasp performance results of marketing accurately and develop marketing plan based on factual data
  • High quality of writing skills to handle communications materials to target segments , and excellent communication and presentation skills
  • Experience handling customer event (plan and execution)
  • Excellent Ad agency & vendor management skills
  • Fluently bilingual in English and Japanese a must
  • Self-motivated and strong leadership
  • Understanding the legal and regulatory framework
  • License of Representative of Public Securities Examination for Japan Securities Dealers Association
41

Quaker Marketing Senior Manager Resume Examples & Samples

  • Provide thought leadership and stewardship of Quaker's brand strategy
  • Partner with agencies and internal groups (content creators, digital, PR, insights, design) to develop a best in class integrated marketing ecosystem that crosses channels
  • Lead Real Medleys brand strategy and 360 campaign development, from brief through execution and media planning
  • Effectively manage agencies (media and creative) as well as internal stakeholders
  • Manage competitive tracking (positioning, creative, media spend) and education
  • Manage Bars Media Investment, including optimization of investment across channels and tactics
  • 7+ years of experience in marketing -- experience in brand strategy, communications planning and execution is a plus
  • Bachelors degree required; MBA preferred
  • Strategic thinking ability to connect the dots and frame in a strategic "story line" to influence senior leadership
  • Entrepreneurial mindset and disruptive thinker
  • Intellectual curiosity - awareness of emerging trends and competitive activity in the healthy snacking category
  • Strong leadership skills - capable of taking others along the journey and influencing decisions in matrix structure
  • Energized by ambiguity - Highly adaptable in less-structured, fast-paced environments
  • Persistent and resilient in the pursuit of objectives, can shift gears easily, is willing to take on new challenges and works to resolve issues
  • Effective communication skills (verbal and written) with internal and external stakeholders across all levels
42

Digital Marketing Senior Manager Resume Examples & Samples

  • Minimum of 8 years of experience in web and digital marketing, customer-lifecycle analytics, and/or eCommerce delivery (with RichRelevance, Certona or Baynote expertise)
  • Minimum of 4 years of experience with client-facing projects, ideally in consulting, agency or other business-related services.  
  • Minimum of Bachelor's degree or higher in mathematics, marketing or technical specialty
  • Proven ability to work creatively and analytically in a problem-solving environment
43

Marketing Senior Manager Resume Examples & Samples

  • Owner of overall strategy and field implementation related to
  • Doctorate degree and 2 years of marketing and/or sales management and/or operations experience OR
  • Master’s degree and 4 years of marketing and/or sales management experience and/or operations experience OR
  • Bachelor’s degree and 6 years of marketing and/or sales management experience and/or operations experience OR
  • Associate’s degree and 10 years of marketing and/or sales management experience and/or operations experience OR
  • High school diploma / GED & 12 years of marketing and/or sales management experience and/or operations experience
44

Marketing Senior Manager Resume Examples & Samples

  • Opinion leader engagement, managing the speaker bureau, leading speaker training, developing and executing speaker programs
  • Managing Amgen’s presence and participation in key trade shows and congresses
  • Coordinate and manage the work of multiple external strategic partners including agency of record and internal departments including marketing, market research, legal, regulatory, medical affairs, access marketing, corporate compliance, and information systems
  • Lead projects through the legal, regulatory, and medical review process
  • Support quarterly meetings with field sales team and incorporate suggestions as appropriate
  • Develop metrics to ensure success of marketing tactics
  • Engage often with opinion leaders and global marketing to ensure creation and seamless roll out of high impact, high value marketing tools that lay the foundation for launch
  • Advisory board planning, logistics and attendance
  • Doctorate degree & 2 years of marketing or sales management experience
  • Prior launch experience and/or marketing experience in post-menopausal osteoporosis
  • 2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products; launch experience
  • Track record of developing and implementing high impact promotional campaigns and marketing tools to be utilized by the field sales team
  • Experience in Rheumatology, Endocrinology, Primary Care or other specialty markets
  • Demonstrated analytical skills and the ability to think strategically and solve problems
  • Ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
  • Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution
  • Excellent verbal and written communication skills, as well as strong interpersonal skills
45

Marketing Senior Manager Resume Examples & Samples

  • Develop and execute HCP Disease State Education campaign, messaging, and promotional tactics, including both personal and non-personal materials
  • Collaborate with sales training to ensure effective, impactful, world class training on product clinical information and promotional tools
  • Tradeshow / advisory board logistics and attendance
46

Customer Marketing Senior.manager Resume Examples & Samples

  • Leading day to day management of the project including shepherding a cross functional project team/task force that is working to transform customer marketing
  • Develop a comprehensive current state assessment of customer marketing as it is done today and identify gaps, but also assess what works Vs what doesn’t
  • Contribute to developing and implementing the new customer segmentation structure
  • Lead competitive benchmarking that involves managing a reputed vendor to provide detailed insights
  • Develop & implement our testing/learning agenda including putting some tests in the market to generate learning/insights
  • Combine outputs of each workstreams to design customer journeys for each segment and implement it in our new marketing execution platform
  • Partner with all card businesses, Operations, CMS, finance, research, marketing services, and analytics teams
  • Drive the change management necessary to help marketers & senior leaders re-think customer marketing
  • Direct marketing, customer communications, and campaign management experience across traditional and digital channels
  • Analytical & inquisitive mindset
  • Strategic thought leadership
47

Marketing Senior Manager Resume Examples & Samples

  • Doctorate degree and 2 years of marketing and/or analytics experience
  • Cardiovascular experience
  • Sales management experience
  • Demonstrated success in project management in a matrix environment
  • Proven ability to lead and influence cross functional teams with diverse backgrounds
  • Demonstrated ability to effectively produce business results in a dynamic environment
  • Documented track record of success
  • Demonstrated ability to analyze a business problem and develop appropriate strategy
  • Previous supervisory management experience
48

Product Marketing Senior Manager Resume Examples & Samples

  • 3-3 years marketing/product marketing experience with a passion for cloud computing
  • Proven track record developing core messaging, positioning, and value proposition materials
  • Understanding of what it takes to launch and deliver an enterprise-grade platform to the marketplace
  • Enough technical proficiency to successfully partner with product management to manifest the product vision/direction in via key collateral
49

Marketing Senior Manager Resume Examples & Samples

  • Revenue, margin Financial plan for Displays (Monitors, Projectors, Large Format Dispalys)
  • Market share gain for Monitors and for Projectors
  • Displays Attach rate increase YoY and QoQ, SPRU, SPMU growth YoY (vs market for declining categories)
  • Portfolio coverage and category Ecosystem performance
  • Transition KPIs: performance to transition curve and transition KPIs as set
  • Mix of Mid-High price band in the portfolio to maximize profitability
  • Responsible to manage the team for Displays and Third party products
50

Marketing Senior Manager Resume Examples & Samples

  • Bachelor’s degree or equivalent combination of education and experience, MBA or other advanced degree preferred
  • Professional with minimum of 4 years of experience in pharmaceutical industry or proven industry collaboration in academia
  • Understanding of the commercialization process and the payer/access environment, thorough knowledge of GBA/AMNOG system required
  • Experienced marketer with previous experience in product launch
  • Thoughtful of what needs to be differentiated in the commercial strategy for the product to be successful
  • Computer Skills (MS Office programs)
51

Access Marketing Senior Manager Resume Examples & Samples

  • Lead execution of Access Marketing resources to support Bone Health franchise
  • Lead for MAC submissions for BCBU semester meetings, romosozumab launch meeting and other ad hoc training
  • Lead for Co-Pay program execution and vendor management
  • Work cross functionally with multiple groups including the brand marketing, medical communications, market research, sales operations, and sales training teams
  • Works with internal partners to ensure all programs meet Amgen legal, regulatory, and compliance standards
  • Partnering with the Director responsible for launching product and to ensure coordination for messaging and tools
  • Serving as an adviser to the field on matters/issues on payers or access support services
  • Doctorate degree and 2 years of Biopharmaceutical Marketing or Access and Reimbursement experience OR
  • Master’s degree and 4 years of Biopharmaceutical Marketing or Access and Reimbursement experience OR
  • Bachelor’s degree and 6 years of Biopharmaceutical Marketing or Access and Reimbursement experience OR
  • Associate’s degree and 10 years of Biopharmaceutical Marketing or Access and Reimbursement experience OR
  • High school diploma / GED and 12 years of Biopharmaceutical Marketing or Access and Reimbursement experience
  • 3+ years working closely with marketing, compliance, healthcare company or related industry experience
  • Confidence in working with staff at all levels
  • Demonstrated self-starter, ability to work under limited supervision and coordinate multiple projects in a detail oriented environment
  • Experience leading or being a member of a cross-functional project team
  • Experience working with key internal or external partners, establishing, communicating and managing teams to timelines and project targets
  • Experience critically evaluating process and establishing creative solutions
  • Advanced skills and familiarity with Excel, PowerPoint and SharePoint
  • Utilization of Project Management tools, methodologies, and practices
  • Strong project management skills, lead and manage projects from concept to completion in a matrix and, at times, ambiguous environment
  • Strong verbal and written communication skills; ability to clearly and effectively present information
  • Quick learner, proactive, takes initiative, goal oriented and results driven
  • Strong interpersonal skills, negotiation skills, active listening, and relationship management skills
  • Ability to influence others while fostering a value-based environment of high performance and fairness
  • Demonstrates creativity and foresight in anticipating and solving complex project issues
52

Regional Marketing Senior Manager Resume Examples & Samples

  • Cross functional strategic decision making and communication
  • Deep clinical acumen/passion for science
  • Travel up to 50% of the time and may include weekendsD
53

Affinity Marketing Senior Manager Resume Examples & Samples

  • Leads researches and develops customer understanding and insights for each affinity group and identifies
  • A minimum of seven years of relevant business experience with at least five years of experience in new market research and insight development
  • Financial services/insurance experience preferred, but not required
  • Proven track record of translating customer insights into marketing planning affecting positive business results
  • Demonstrated ability to influence and collaborate in a multi-stakeholder environment
  • Demonstrated ability to interact with and lead at various levels of an organization, including executives, key business partners and peers
  • Proven committed focus to placing the customer first
  • Demonstrated use of strong listening, communication and presentation techniques. Verbal and written communications are to conform to proper rules of punctuation, grammar, diction and style
  • Proven successful experience on identifying moderate to complex problems, quantifying problems and providing effective resolutions
  • Working knowledge of Microsoft Office Suite with emphasis on Word, Excel and PowerPoint
54

Product Marketing Senior Manager Resume Examples & Samples

  • Will also be required to maintain a high performance level within the Product Marketing team in a very dynamic market; will provide constant supervision of the team to ensure that the team structure aligns with the changing market and that they are focused on key activities that drive Intrusion success and profitability
  • Thought and motivational leader for the entire Intrusion Product Marketing organization (2~3 persons)
  • Lead the team responsible for defining and launching the Intrusion solutions into the market
  • Per the strategy as defined by the TSM and Solutions Management team, build out the launch plan, including where, how and to whom the solutions are targeted
  • Own the Intrusion marketing budget
  • Take charge of day-to-day activities and provide guidance/direction/leadership for this organization
  • Will work at the tactical 10ft level to assist in solving the Product Marketing team’s problems as well participate in strategic discussions around go-to-market activities
  • Will require occasional interactions and presentations to exec management team (VP)
  • Ensure that Product Marketing team is performing optimally and that the organization is keeping up with the market dynamics
  • Will be the primary SME and leader of the organization accountable for all things relating to product marketing strategy and how the solutions should be launched
  • Work with other organizations, such as Sales, Engineering and Brand, Promotional marketing and legal to ensure that all stakeholders are aligned on solutions go-to-market objectives, deliverables and timelines
  • Not a requirement that the individual comes from this industry
  • Must be a thought leader and creative thinker
  • Solid skills managing a go-to-market team. As it’s a small team driving lots of solutions, it’s very important that efficiencies (process/tools/people) are optimal
  • Understands the ‘voice of the customer’ and what that means. How to explain relatively complex solutions to the market in a simple and clear manner
  • Must be able to influence management and peers, motivational team leader
  • Outbound-marketing exposure, training and experience
  • 10yrs+ in go-to-market activities
  • 5yrs+ in a people leadership role
  • Experienced at building high performance teams that are integral to the success of an organization
  • Thought and motivational leader that has the confidence to build a plan, execute to it but still be aware that flexibility is often required to be successful
  • Understands how to cut through noise, identify critical points and prioritize around them
  • Ability to influence stakeholders, gain consensus and support at the peer and executive management level, as well as to lead a team by example with integrity, confidence, experience and emotional intelligence
  • Understands who the customer really is, what they need (not always what they want) and to be able to navigate complex situations internally, as well as with the customer directly
  • The ability to understand how their go-to-market activities are critical to business priorities and success is key
  • Can look at even the most complex challenge to distill and dissect the problem to the point that a solution can be devised. Understands that all problems don’t always have a perfect solution, but works towards an optimal solution that aligns with business objectives
  • Functional/Technical Skills are not required, but would be nice to have. Prior exposure to go-to-market in a technical company is a great asset
55

Marketing Senior Manager Resume Examples & Samples

  • Owning the execution strategy of GTM in EMEA
  • Directs the efforts of others in the achievements of the strategies and operational objectives of the team, includes direct reports and others in the organization
  • Engage with sales, customers and partners to understand market requirements and facilitate conversations with the Product Group
  • Collaborate will cross-functional teams to ensure successful product launch and product cycle
  • Provide authoritative advice to top leadership based on subject matter expertise on business operations like pricing, demand planning, DSI, CoD, portfolio management, RFP/RFQ governance
  • Ensure the team is delivering high-impact training across Sales, Marketing and other Stakeholder groups and clearly communicate the value and unique advantage of the Cloud Client Computing product portfolio
  • Co-ordinate Quarterly Regional Product Line Reviews with Sales ELT’s and other Stakeholder groups
56

Marketing Senior Manager Resume Examples & Samples

  • Develop customer and K-12 innovation pipelines with leadership and brand team wiring
  • Manage innovation commercialization across K-12 and customer to deliver plan targets
  • Lead process and planning to remove barriers, drive stakeholder alignment, and ensure disciplined approach to NPD/Stage Gate
  • Drive project visibility across organization to build confidence and excitement for plans, in addition to identifying synergies across AFH and Retail
  • Ensure robust learning agenda to understand growth potential and address consumer opportunities
  • Support Away from Home annual planning process - SBR, PSP and AOP
  • Coach 1 direct report, manage PDR processes, and support career progression
  • A minimum of 10 years prior Marketing experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced Degree)
  • Preferred: Prior Away from Home knowledge and/or Innovation experience
  • Proven track record of identifying rich consumer insights and translating them into effective marketing programs
  • Prior P&L experience is required
  • Customer experience and/or experience presenting to external organizations
  • Creative agency management experience, and expertise developing and executing promotions
57

Marketing Senior Manager Resume Examples & Samples

  • As an individual contributor responsible for the strategy and effective operations of all business segment marketing activities; direct, mentor, and empower product marketing contributors, including marketing coordinator(s)
  • Develop deep expertise in both our products and target markets to shape our product adoption strategy
  • Lead team in the creation of product collateral, including thought leadership assets, website content, case studies, product assets and presentations to support outbound communication and customer advocacy programs
  • Partner with product and industry management to create and deliver best in class go-to-market plans
  • Be a strategic partner to the sales organization, helping define and communicate our value proposition and competitive positing to prospective customers
  • Manage social media, SEO, customer advocacy and partner programs; coordinate project management of activities with marketing coordinator(s)
  • Utilize your analytical skills to craft measurable, manageable marketing programs with the content you produce
  • Validate ideal customer profiles and verticals through qualitative and quantitative market and customer research
  • Help create content for internal product and sales education
  • Partner cross-functionally with Product, Sales, Marketing and PR to launch new product releases
  • May attend trade shows and industry-related events as a representation of the organization
  • Define and track KPIs for all marketing projects and programs to ensure optimal levels of communication effectiveness and performance of activities
  • BA/BS degree required, Marketing or Communications degree desired
  • 8+ years in product marketing, marketing for a high-tech company
  • An influencer that can work well with various groups and levels of the organization
  • A multi-role player, having demonstrated aptitude and success in several marketing disciplines including marketing strategy, project planning/execution, messaging, collateral development and oral presentation
  • Ability to work across functional areas (Sales, Marketing and Product); You are process driven, detailed oriented, and a master of project management and coordination
  • Excellent abstract thinking and creative abilities; Excellent presentation and communication skills
  • Knowledge of PLM and/or engineering software, experience in Manufacturing/Product Engineering domains or within a software company a plus
  • LI-SCP
58

Access Marketing Senior Manager Resume Examples & Samples

  • Co-develop with Marketing Director, Oncology Access Marketing strategy based on market insights to position and support appropriate use of oncology brands under alternative payment models such as the OCM
  • Work to co-develop strategy to address MACRA and other cross-franchise strategic opportunities
  • Develop promotional and training resources and gain approvals through the legal, regulatory and medical review process (MAC), manage program budgets and developing metrics to ensure success of the promotional programs and engage often with the field sales team to ensure creation and execution of high impact, high value marketing tools that address access barriers
  • Doctorate degree and 2 years of pharmaceutical/biotech/healthcare experience OR
  • Master’s degree and 4 years of pharmaceutical/biotech/healthcare experience OR
  • Bachelor’s degree and 6 years of pharmaceutical/biotech/healthcare experience OR
  • Associate’s degree and 10 years of pharmaceutical/biotech/healthcare experience OR
  • High school diploma / GED and 12 years of pharmaceutical/biotech/healthcare experience
  • 4+ years of marketing and/or sales experience
  • Ability to plan, organize and prioritize multiple projects
  • Ability to lead a cross functional team
  • Demonstrated knowledge of the U.S. healthcare system (commercial and public) and an understanding of coverage and reimbursement, payer environment and formulary management
  • Experience with the SCA framework to ensure tactics align with strategic imperatives
  • Ability to analyze a business problem, synthesize information, develop and implement effective tactics
59

Value Marketing Senior Manager Resume Examples & Samples

  • Partner with value marketing team to develop the economic value marketing strategy for oncology portfolio products, including the development of long term economic value stories across payers and organized customer stakeholders
  • Develop tools to effectively communicate value proposition to drive coverage, and value based brand initiatives
  • Lead work streams to develop value plans and messages to ensure access of Amgen products under the introduction of new payment models, pilots, etc
  • Manage projects and relationships to develop resources, training, and programs to deliver on economic value marketing strategy
  • Align and lead cross functional works streams including Global Health Economics (GHE), Center for Observational Research (CfOR), and brand to support business initiatives for payers and IDNs
  • Lead coordination of Pharmacoeconomic Materials Approval and Compliance (PMAC) approval process to support rollout of oncology value marketing resources
  • Analyze and identify opportunities with payer contracting strategies
  • Manage value marketing budget and vendors when developing resources, training and tools for the field based account managers
  • Ensure understanding of the external organizations and societies efforts in defining value and establishing value frameworks
  • Plan and execute training of materials for field account managers
  • Coordinate with BAI to conduct relevant market research and integrate payer, marketing information into development of strategic and tactical plans
  • Doctorate degree and 2 years of project management, sales and/or marketing experience OR
  • Master’s degree and 4 years of project management, sales and/or marketing experience OR
  • Bachelor’s degree and 6 years of project management, sales and/or marketing experience OR
  • Associate’s degree and 10 years of project management, sales and/or marketing experience OR
  • High school diploma / GED and 12 years of project management, sales and/or marketing experience
  • Strong business acumen, analytical skills and strategic thinking ability
  • Cross-functional leadership and ability to manage relationships within a highly matrixed environment
  • Experience in delivering results through leveraging and applying marketing principles, strategies and tactics
  • Learning agility and organizational savvy
  • Problem solve and simplify complex pharmacoeconomic data into a compelling value story
  • Effective, audience-focused communicator
60

Marketing Senior Manager Resume Examples & Samples

  • This is an individual contributor role
  • Is responsible for all marketing activities or services as a senior level marketing manager in a large corporation
  • May include responsibilities in several areas of marketing including product messaging and content development, market research, advertising and public relations, marketing communications, business partners, or digital marketing
  • Works with executives to identify, develop, and implement effective and productive marketing strategies, plans and campaigns
  • Demonstrated ability to work with minimum supervision
  • Degree in Marketing or Engineering
  • Marketing experience with one or more positions or job assignments
  • Self-motivated and self-starter
  • Structured thinker and excellent analysis skills
  • Excellent written skills, including the ability to develop clear messaging concepts and author appropriate content to support marketing execution and sales enablement
  • Excellent verbal communication skills, including the ability to present to large audiences
  • Bachelor’s Degree Preferred Qualifications
  • 10+ years of industry career experience across multiple roles in an enterprise including Marketing as well as Product Development, Manufacturing, Business Development or Consulting Experience
61

Sonicwall Marketing Senior Manager Resume Examples & Samples

  • Responsible for career development/planning, performance and pay discussions of team members
  • Develops marketing campaigns, evaluates marketing plans and develops strategies to respond to changing market and competitive conditions
  • Communicates and translates Dell vision/strategy to staff
  • Manages the marketing mix and sales enablement such as the preparation of sales material, controlling marketing communications programs and recommends media best suited to sell products or services
  • Manages outside vendor relationships
  • Uses technical expertise and extensive industry experience to formulate product strategies and identify new product opportunities
62

Marketing Senior Manager Resume Examples & Samples

  • Oncology and/or Hematology experience
  • Prior experience working with an ad agency
  • Demonstrated ability to partner with legal, medical and regulatory review teams sales and/or sales management experience
63

Marketing Senior Manager Resume Examples & Samples

  • Communicate regularly with the field various program updates and report on the execution of the budget and strategy of the various programs
  • Facilitate and triage ad hoc speaker program challenges across internal and external stakeholders to meet customer needs
  • Oversee, contract and execute on the Brand Team’s selection of the most effective speakers for the brands’ needs
  • Ensure adherence to all compliance requirements
  • Develop and maintain strong relationships with Opinion Leaders – communicate with them to gain feedback on content and coach them on compliance for each project
  • Collaborate with cross functional internal partners to execute live/remote training sessions according to brand strategy and compliance standards for each of the brands
  • Collaborate across the US Business Organization with other Speaker Bureau Leads to manage the speaker bureau vendor, ensure the OBU needs are being met, and triage any issues
  • 7+ years of demonstrated sales leadership and customer-facing experience, particularly with Opinion Leaders
  • Excellent cross functional team leadership skills
  • Previous experience in oncology
  • Previous demonstration of effective, solution-oriented problem solving skills
64

Global Marketing Senior Manager Resume Examples & Samples

  • Liaise with regional and country brand leads to understand core challenges and opportunities
  • Ability to leverage deep customer, marketplace and competitor insights to business drivers
  • Utilize novel Amgen capabilities (patient centricity, value based partnerships, CX, digital health etc.)
  • Lead translation of patient insights into the marketing strategy
  • Partner with regional / country marketing to support execution of a launch strategy
  • Support of life cycle management business case assessments
  • Contribute to development of the commercial plans
  • Participate and contribute towards the global commercial efforts and business plan
  • Strong leadership skills, including ability to influence teams with diverse backgrounds
  • Strong ability to champion ideas, take decisions and focus on results while taking a cross-functional team along
  • Previous experience in oncology. Previous international (ex-US) country or regional marketing experience desired and/or US-marketing experience required including knowledge of and experience in working with the promotions legal/regulatory environment
  • Previous experience working with non-sales force promotional channels
  • Excellent written and verbal communications skills. High cultural awareness
  • Act as a role model for others in line with Amgen values, curiosity and willingness to learn
65

Field Marketing Senior Manager Resume Examples & Samples

  • Developing a robust understanding of the customer’s strategic business imperatives and the opportunity that creates for Juniper Networks
  • Development of strategic intelligence on the account that supports the goals of the sales teams
  • Building and executing a fully integrated marketing plan that fits seamlessly with the sales objectives for the account. This should actively support both ‘sell-to’ and ‘sell-through’ aspects of Deutsche Telekom’s and Swisscom’s business
  • Developing and nurturing opportunities within the account from ‘cold to cash&#8217
  • Develop a data strategy for the account as part of the broader EMEA Marketing data strategy
  • Assessing the ‘fit’ of corporate marketing campaigns to the account working with the wider marketing team to adapt and introduce them as appropriate
  • Building relationships with customer’s Architecture, sales, marketing, and product mgmt personnel at various levels to identify net new, cross-sell, up-sell and whitespace opportunities that benefit both the customer and Juniper
  • Driving engagement with customer by creating a regular cadence of communications with customer contacts which includes content development, writing and editing of traditional and social media, list/database management, and response metric tracking/reporting
  • Working closely with key internal stakeholders (sales teams, corporate marketing, solutions marketing, and technical experts) to help develop and define the go to market strategy and plan for customer… And executing the marketing component
  • Leading strategy development of customized events and assisting with the execution as appropriate
  • Presenting and evangelizing relevant business and technical content on webcasts, events and in sales presentations to audiences that ranges from in-the-field sales/SEs to Marketing, sales and product management teams
  • Proactively developing new marketing ideas and initiatives and pitching them to the account team
  • Managing a combined marketing budget of OPEX& MDF funds
  • Must be fluent, both written and oral, in German and English. Other languages a plus
  • A good knowledge and understanding of Deutsche Telekom at an operational and organizational level
  • Previous experience in a highly targeted account based marketing role will be a distinct advantage, particularly within a large, multinational, multi-business unit organization
  • History of building and maintaining successful relationships with sales teams and partners in order to build a marketing strategy and then to implement it. Specific examples and references will be required
  • As an individual contributor, have a range of marketing analytic, strategic and tactical skills to execute agreed upon plan and to take on new tasks as plans change to get the job done
  • Ability to thrive in a fast paced work environment with limited direction/supervision as well as adapt to continually changing priorities and aggressive project timeframes
  • Strong collaboration skills to interact and influence key stakeholders in the business groups, marketing, field and channel teams
  • Exceptional communication skills, with a can do attitude and the ability to develop creative solutions to problems
  • Priority driven. The ability to assess the opportunities most likely to drive success and prioritise them above the line
  • Five+ years of technology marketing experience
  • Strong knowledge of service provider business models and challenges, especially within managed services development and taking new services to market
  • Product/solutions marketing experience with a focus on networking, security, software or data center technologies to mobile and/or wireline service providers. Additional experience in sales and/or business development in the service provider space is a plus
  • Outstanding communication skills to quickly analyze information and use that analysis to concisely and accurately communicate a recommended course of action
  • Familiarity with marketing and sales automation systems such as Eloqua and salesforce.com
  • Frequent travel within EMEA (and less frequently to corporate head office in North America
66

Product Marketing, Senior Manager Resume Examples & Samples

  • Own the Product launch and execution strategy of your product(s) including ideation, orchestration, program management, implementation and managing a cross functional team
  • Partner closely with Global Product Management on creating successful product launches and supporting existing product portfolio marketing needs (Sales updates, Pricing, Promotions, Collateral and Training)
  • Collaborate with Channel Marketing on effectively scaling reach to Partner customers
  • Work with marketing Content & Programs, Brand Management, Digital Marketing and Vertical teams to ensure cross functional alignment and marketing effectiveness
  • Assist in the development of product positioning and messaging that helps establish the need for Equinix’ products in the market and differentiate it against the competition
  • Work with Product Management and Sales Enablement to support an effective selling process including the creation and localization of sales tools and training
  • Provide guidance to marketing teams on themes for campaigns and events, ensuring they are equipped with content to deliver to customers/prospects
  • Support creation of Product content and collateral in concert with Product Management and broader marketing organization
  • Be an expert in understanding the markets we serve as well as the competitive landscape in which we operate
  • 5 years’ experience in the Internet, Cloud, networking, or telecommunications fields
  • 5+ years’ experience in Product Marketing in a B2B environment
  • 5+ years’ experience in enterprise Security or Risk organization
  • Has an understanding of enterprise, cloud and data security architectures, key management and identity management solutions
  • Prior SaaS experience desirable
  • Strong project management skills and ability to lead cross functional teams
  • BS in Computer Science, consulting experience or an MBA is a plus
  • 20% Travel domestic and global
67

Marketing Senior Manager Resume Examples & Samples

  • Maintain leading position in media share of voice. Identify and create client stories, industry insights, research and commentary that results in positive media and analyst results in Tier 1, trade and priority regional/local publications
  • Position Accenture leaders and brand in key industry associations: World Petroleum Congress (WPC), International Gas Union (IGU), Global Energy Board (GEB); and, other OU specific industry groups
  • Drive strong sales and marketing integration. Sales enablement toolkits and training, opportunity centric marketing for priority opportunities
  • Lead an industry focused marketing team. Manage Performance Achievement and career development for direct reports
68

Global Marketing Senior Manager Resume Examples & Samples

  • Assessment of the market dynamics of (2) regions and translation into a strategy
  • Development and execution of globally integrated plans, tactics, programs and resources
  • Participation in, or lead the selection, onboarding and pull-through of materials with agencies
  • Marketing audience addressed, e.g., HCPs, Consumers, etc
  • Geographical point responsibilities, e.g., point for different regions, or
  • Operational or project point assignments
  • Developing high quality, integrated global commercial plans and marketing projects
  • Planning and executing launches of approved programs, campaigns and resources
  • Consulting, integrating and communicating with key stakeholders globally
  • Closely collaborating with partners in other functions and regions
  • Onboarding and managing external partners such as agencies
  • Leading and/or participating in special department, cross‐functional or team projects
  • Applying best practice project management to Amgen Global Marketing processes
  • Developing other global marketing programs as directed by ED
  • Participating and contributing towards other global commercial plans and efforts
  • Directing and participating in market research
  • Assessing market and performance data and drawing key insights for effective decision-making
  • Managing project budgets
  • Complying with all laws, regulations and policies that govern the conduct of Amgen activities
  • Master’s degree and 4 years of marketing experience in the biopharma industry
  • Osteoporosis, endocrinology, CV or other broad-based market experience
  • International (ex-US) experience
  • Experience working on disease state education programs or promotional teams
  • Knowledge of and experience in working with the promotions legal/regulatory environment
  • Experience producing business results
  • Experience managing external partners such as agencies
  • Record of demonstrating excellent organizational skills
  • Understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world
  • Excellent written, verbal and communication and presentation skills
  • Impeccable ethics and integrity
69

Marketing Senior Manager Eala-accenture Interactive Resume Examples & Samples

  • Work with the regional leadership to help articulate AI ambition
  • Develop collaborative relationships in EALA and global team
  • Operate as a trusted and strategic advisor to key stakeholders
  • Create and deliver regional marketing campaign (that complements global campaign) to articulate ambition, and, specifically, to reach CMOs
  • Help support media and social activities that build awareness of AI programmes, such as client wins, new services announcements, launch of research and thought leadership pieces, events, and speaking opportunities
  • Support AI’s participation at external events by ensuring appropriate brand positioning, managing deliverables and timeline, and shaping communications and social media plans
  • Own and maintain library of key AI facts and figures for sharing across business and marketing needs
  • Work with leadership to support sales and client outreach with relevant materials and content for sales support and “go-to-market”
  • Effectively project manage programme and keep to budget
  • Work with leadership to drive focused and relevant internal comms
  • Work with marketing and comms colleagues both centrally and in-market
  • Liaise with global colleagues for best practice, new developments
  • Review social media approach, social media monitoring and market intelligence
  • Operate as a trusted advisor bringing in experts from across all communications disciplines
  • Project management of communications across range of acquisitions including creation and maintenance of calendar and tracker
  • Liasion with market research teams
  • Deep understanding of digital agency background and CMO agenda
  • Deep understanding of digital and social media marketing and channels
  • Understanding of the competitor marketplace and AI’s positioning amongst peers
  • Excellent writing, editorial and creative skills
  • Excellent organisational skills and ability to juggle multiple priority projects simultaneously
  • Strong project management skills, organizational skills and attention to detail
  • Passion for content, and interest in content marketing
  • Knowledge of analytics packages, social management systems, CRM systems
70

Architecture Marketing Senior Manager Resume Examples & Samples

  • Building and updating the end-to-end network architecture narrative
  • Working across business groups and with technical visionaries
  • Understanding product and solution roadmaps
  • Creating and refining the network and technology vision
  • Developing solution positioning and competitive differentiation
  • Guiding TCO/ROI business cases to demonstrate economic value
  • Creating original, compelling content including presentations, white-papers, web pages, emails, ads, blog posts, videos, sales collateral
  • Driving launches, supporting industry events and webinars
  • Steering diverse teams towards defined, time-bound program goals
  • Tracking program milestones while managing key stakeholders
  • Assisting in monthly/quarterly marketing plan preparation and review
  • Helping measure program success, suggestions to keep improving
  • Partnering with product, communications, go-to-market and sales teams
  • Interacting with and presenting to company and customer executives
  • Staying current on telecom, optical transport and cloud technologies
  • Monitoring competitive developments, recommending response
  • 15 or more years of experience in telecom or cloud networking
  • Strong experience with service provider / telecom business
  • Competent in high technology B2B marketing or product management
  • Experience with packet-optical transport systems a plus
  • Familiar with long-haul, metro and data center network architectures
  • Marketing acumen coupled with lateral creative thinking
  • Demonstrated ability to craft and deliver persuasive messaging
  • Proficient in customizing messages by audience in multiple formats
  • Cogent writing, speaking and visual storytelling skills
  • Excellent using productivity tools (e.g. PowerPoint, Word, Excel)
  • Ability to create, manage and adapt integrated marketing campaigns
  • Ability to gather and analyze competitive and industry information
  • Bias for quick execution after a quantitative and qualitative analysis
  • Intrinsic attention to detail while managing multiple tasks
  • Earned authority through influence and collaboration
  • Comfortable interacting at the executive/CxO level
  • Bachelor’s degree in Engineering; MBA a strong plus
71

Marketing Senior Manager Resume Examples & Samples

  • Develop and implement marketing programmes to leverage the sales effort and increase AUM
  • Work closely and collaborate with the sales team to ensure maximum effectiveness of marketing programs for all products and services
  • Collaborate with other colleagues inside the organization whose buy-in and support is required to deliver the marketing efforts (systems, legal and compliance etc.)
  • Collaborate with distribution business partners in co-op marketing opportunities, develop and implement campaigns and marketing collaterals for asset gathering
  • Develop contents for marketing communication deliverables such as literatures, promotions and events
  • Stays abreast of financial market, asset management industry trends and challenges to support and provide insights when formulating marketing strategies
  • Develop best quality product marketing materials including fund leaflets and brochures
  • Manage vendor relationships including vendor selection, development, briefing and management for the development of effective and high standard marketing communications
  • Be an active member of the Fidelity marketing structure in Korea and leverage the network to adopt best practices from other offices, share the best practices developed in Korea to colleagues, gain consensus and socialize ideas
  • Encourage the teamwork, collaborate with team members and help provide guidance to junior members in the team
72

Public Service Integrated Marketing Senior Manager Resume Examples & Samples

  • Work with members of the Accenture Public Service industry group, business services and other areas of the business to provide marketing counsel
  • Design, implement and measure marketing programs - including
  • Minimum of 10 years integrated marketing including content development
  • Strong written, content development and oral communication skills
  • Proven experience in thought leadership development
  • Proven experience in developing client stories and case studies
  • Proven experience in development of online and offline marketing materials
  • Proven experience in B2B digital /social media marketing campaigns
  • Proven experience in data driven marketing, analytics & insights, and apply the learnings
  • Proven experience with customer relationship management programs (Salesforce)
  • Broad overall business acumen, knowledge of public sector priorities and issues, knowledge of Accenture's areas of business
  • Excellent ideation and collaboration skills
  • Ability to work both autonomously and integrated across Marketing & Communications and other relevant Accenture teams
73

Global Marketing Senior Manager Resume Examples & Samples

  • Generate and apply deep customer / competitive insights to inform commercialization and launch
  • Complete key Commercial Strategy deliverables in preparation for launch
  • Partner with regional representatives to deliver on innovative and differentiating go-to-market deliverables
  • Lead oversight of Global Agency of Record to develop, track and manage program projects/budget
74

Product Marketing Senior Manager Resume Examples & Samples

  • Amplify Salesforce's small business vision in local markets with inspiring marketing that showcases products' value to small businesses
  • Own the SMB influencer marketing program, from strategy to everyday execution
  • Coordinate across teams for the creation of assets, event planning, and overall integrated planning
  • Help create effective marketing assets and content for co-marketing campaigns including web content, product integration videos, webinars, customer success studies, and more
  • Own the coordination of influencer marketing activities events, webinars, social, and demand gen focused marketing
  • Confidently deliver presentations to audiences of all sizes (ranging from one person to thousands of people)
  • Work with a cross-functional team to accomplish annual goals and objectives
  • The PMM should be flexible with travel
  • 7 years of professional work experience with at least 2-3 years in product marketing. Must have event management or project management experience
  • MBAs are nice to have too!
  • Exceptional project and time management skills - highly organized, able to prioritize, detail focused, results-driven, and accountable
  • Dynamic, articulate, and confident personality with ability to successfully drive projects in tight timeframes with minimal guidance
  • Outstanding spoken and written communication skills, as well as superb listening skills, with an ability to present complex ideas in a clear, concise fashion to a variety of audiences
  • Understanding of the Software-as-a-Service (SaaS) / cloud computing space
  • Ability to work a flexible schedule and travel 20%
75

Channel Marketing Senior Manager Resume Examples & Samples

  • 5 - 7 Years Work Experience
  • Experience with a CPG or durable company, ideally in channel management, brand management, insights. or sales, preferably with Mass Channel
  • Leading a team of people to achieve results
  • Up to 25% travel may be required
76

Marketing Senior Manager Resume Examples & Samples

  • Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target Healthcare Professionals (HCPs) and patients
  • Collaborate with brand team to translate tactical marketing plans into engaging digital campaigns for physicians
  • Successfully partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including print, video, email, e-detail, banners etc
  • Partner with field force to integrate multi-channel marketing programs into field promotional efforts
  • Partner with HCP and DTP media buying agency partner to develop robust broad reach and targeted media plan
  • Manage campaign development timelines, budgets and performance to deliver on brand KPIs
  • Oversee HCP targeting and segmentation strategies for multi-channel campaigns and database marketing programs utilizing test/control methodologies to assess campaign lift and ROI
  • Partner with multi-channel marketing analytics team to continuously optimize campaigns
  • Communicate campaign and customer insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
  • Inform key stakeholders on multi-channel campaign performance and be a champion for multi-channel physician and patient innovation within the OBU
  • Doctorate degree and (2 years of Marketing and/or Sales Management experience) OR (2 years of Marketing and/or Sales including 1 year of Marketing experience)
  • Master’s degree and (4 years of Marketing and/or Sales Management experience) OR (4 years of Marketing and/or Sales including 2 years of Marketing experience)
  • MBA, 4+ years of pharmaceutical/device or healthcare marketing or advertising experience
  • Prior sales and Oncology experience a plus
  • Experience with multi-channel campaigns, patient marketing and mix of traditional and digital media channels is preferred
  • Proven experience leading and managing cross-functional teams and navigating legal/regulatory/medical processes
  • Strategic thinking and analytical skills as demonstrated by a proven ability to analyze business problems and to develop appropriate strategies to drive results will be critical for success
  • The candidate will possess excellent written, oral and interpersonal communication skills
77

Product Marketing Senior Manager Resume Examples & Samples

  • 3-5+ years experience in product marketing or similar experiences in a high tech company
  • High energy, charismatic, and innovative
  • Proven creative thinker that independently generates and executes on innovative marketing ideas
  • Dynamic, articulate, and confident personality with ability to successfully drive projects with minimal guidance
  • Strong communication, powerpoint, and writing skills
  • Ability to work across business lines
  • Proven track record in performing well in a fast pace environment
  • Excellent English speaking skill with HQ staffs
78

Product Marketing, Senior Manager Resume Examples & Samples

  • Create thought-provoking and compelling external presentations as well as buyer journeys for prospective customers
  • Dream up world class engaging demonstrations that are the basis for customer engagements in the sales process
  • Develop pithy and effective sales training materials. Make it easy for non-technical sales to understand our complete suite of Compliance offerings
  • Design well-informed content for a global team of sales engineers with more technical knowledge
  • Partner with a world class Product Management team to bring the future of Security and Big Data on the Salesforce platform to market
  • Develop product messaging and positioning, engaging content, and webinars
  • Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle
  • Passion for cloud computing including Platform as a Service and Software as a Service and how cloud will revolutionize IT
  • At least 5 years experience in enterprise security software and/or analytics, preferably with some experience directly in public cloud-hosted services
  • 5-10 years experience in enterprise software with a deep understanding of IT organizations. Extensive background in one or more technology and platform solutions such as mobility, application development, security, business intelligence or integration
  • Ability to engage with and earn the respect of both deeply technical IT leaders and business leaders
  • Strong public speaking skills and ability to develop customer-facing presentations
  • Prior experience in Technical Product Marketing, Sales Engineering or Enterprise Architecture a plus
  • Bachelor's degree, technical degree preferred
  • MBA or master's degree in a technical field optional
79

Marketing Senior Manager Nephrology Parsabiv® Resume Examples & Samples

  • Lead the cross-functional Parsabiv®/Nephrology brandteam
  • Act as contact person for the Global product team
  • Develop & execute promotional activities, e.g. promotional materials, congress booth & tools
  • Function as Multichannel Brand lead with strong partnership to the innovation internal and external partner
  • Lead the European Brand Plan development
  • Review country Brand materials with affiliates
  • Partner with the Medical Communication in the development and execution of European Congress presence/activities and Promotional Program
  • Coordinate and evolve brand claims & messages with Development
  • Analyse Market Research and develops key insights to evolve brand strategy & promotional campaign
  • Lead CI in collecting competitive information from affiliates and other sources, and develop appropriate response strategies
  • Support & contribute to the lifecycle management plans of Parsabiv®
  • Recruit and manage external vendors
  • Support Business development projects for Nephrology
  • Academic education or experience from similar positions
  • Minimum 5 years of experience in industry
  • 1 to 3 years as a Pharmaceutical Sales Representative
  • Minimum 3 years experience as a Product Manager
  • Documented experience in the area of Nephrology or other relevant areas
  • Financial and budgeting skills and experience
  • Fluency in English, both oral and written communications
  • Computer skills (MS Office programs)
  • Experience managing cross-functional projects
  • Multi-channel marketing experience
  • Experience in value-based health care solutions
  • Experience in value-added service development for patient and
80

Marketing Senior Manager Resume Examples & Samples

  • Deep understanding of the business and its strategies, with a focus on technology, cloud and analytics
  • Ability to work in a virtual environment
  • Strategic and innovative thinker
  • Undergraduate degree, ideally with a focus in Marketing
  • Previous experience in B2B marketing
81

Marketing Senior Manager Resume Examples & Samples

  • Execution of RAV strategy (strategy developed with Director RAV and brand team)
  • Align and lead cross functional work streams to support business initiatives for payers and IDNs
  • Collaborate with Access Marketing, Value Marketing, and Segment Marketing to develop brand-specific messages and tools for the Kyprolis® sales team and the Organized Customer Team (OCT)
  • Collaborate with Value Marketing team and Global Health Economics team to create brand specific value strategy and data generation plan in alignment with brand strategy
  • Develop access plan of action (POA), and collaborate with training team to provide training and direction at semester meetings and for new hires
  • Collaborate with Access Marketing and brand team to maintain/develop patient support programs
  • Provide guidance, support and analyses to the pricing/contracting counterparts
  • Assist with strategic planning and quarterly business reviews
  • RAV budget management
  • Proven ability to lead cross-functionally and to manage relationships within a highly matrixed environment
  • Experience in delivering results through leveraging and applying marketing principles, strategies and tactics with payers and other organized customers
  • Proven ability to interact effectively with all levels of management, sales teams, and with key external customers
  • In-depth understanding of the Oncology healthcare and payer environment
82

Product Marketing Senior Manager Resume Examples & Samples

  • Creates promotion strategy for specific products and solutions including fund proposition
  • Provides contents for fund promotion through digital and print basis
  • Client visit for presentation and seminar for clients
  • Act as a proxy of Portfolio Managers for performance review by consulting firm and institutional clients
  • Support new product development
  • Provide strategic marketing leadership to grow the business in conjunction with the Marketing Planning team
  • Develop and implement product marketing programmes to leverage the current sales effort and increase assets under management. Collaborate with the Sales team to ensure maximum effectiveness of product marketing programmes for all products and services
  • From both a qualitative and quantitative perspective, strategically position our products and create marketing story by collaborating with Product, Investment Directors and Sales team to better develop and promote our products properly within the context of the market environment, industry trend, regulation change etc
  • Actively work with the business on product development and new business initiatives including market research/analysis
  • Proactively listen to our customer voices and promoting to improve customer experience
  • Typically has 5 or more years’ experience of product manager or investment director
  • Excellent skills about contents production, presentation, local and international communication
  • Deep knowledge and literacy about financial market, investment and product
  • CFA or CMA holder
  • Solid business communication skills; verbal and written fluency in English and Japanese. Demonstrated ability to communicate and work with all levels of the organization
  • PC literacy(Excel, Word, Power Point)
  • Have literacy about digital tool/marketing and ability to adopt to digitalizatrion
  • Excellent project management skills, well-developed analytical thinking, able to multi-task, flexible with a strong sense of responsibility, self-motivated and self-learner
  • Proactive focus is required with a high degree of responsiveness, quick turnaround, impeccable follow-up and a focus on exceeding expectations
  • Ability to work under pressure and to tight deadlines: must be able to handle, coordinate, and prioritize multiple tasks, issues, and problems, ensuring resolution
  • Relevant knowledge of the rules and regulations governing asset management and intermediary sales is required
  • Ability to work at differing levels of details; both big picture concepts and complex, detailed issues
83

Digital Marketing Senior Manager Resume Examples & Samples

  • Lead engagement planning and budgeting; mobilize and manage engagement teams; define deliverable structure and content; facilitate buy-in of proposed solutions from top management levels at the client; direct on-time, quality delivery of work; manage engagement economics; manage engagement risk
  • Manage day to day interactions with executive clients and sponsors
  • Develop and maintain contact with top decision makers at key clients; organize and lead pursuit teams; participate and lead aspects of the proposal development process; contribute to the development of proposal pricing strategies
  • Develop practical solutions and methodologies; develop "thoughtware" and "point-of-view" documents; participate in public speaking events; get published in industry periodicals
  • Perform role of counselor and coach; provide input and guidance into the staffing process; actively participate in staff recruitment and retention activities; provide leadership and support for delivery teams and staff in local offices
  • 8+ years of relevant technology consulting or industry experience
  • 8+ years of experience leading large scale digital marketing projects
  • Experience leading large sized teams (on and offshore) and technology engagements, including client and consulting staff
  • Experience with large full lifecycle implementations
  • Willingness to travel 80 – 100% of the time
84

Brand Marketing, Senior Manager Resume Examples & Samples

  • Elevate and reinforce Equinix brand globally
  • Lead our global Brand Center of Excellence
  • Manage the brand-integration strategy and implementation for acquisitions, including collateral and site rebranding activities
  • Manage the creation and evolution of our core corporate collateral assets and videos
  • Manage our global brand desk
  • Create and curate key assets such as photography and videography of our locations and executives
  • Support third party on-site photography/videography and image and logo licensing
  • Manage the creation and implementation of our global brand guidelines to meet the changing needs of our teams while preserving our core brand identity and equity. These include our guidelines for visual, written, partner and co-marketing, IBX data center and office facilities branding
  • Manage the training of new key employees and agencies on our brand and guidelines to support our global teams
  • Establish thought leadership and brand/message consistency for key executive initiatives and at highly-visible company initiatives/ events/ assets
  • Determine identities, messaging and positioning for new sub-brands
85

Marketing Senior Manager, Issues Resume Examples & Samples

  • Deep understanding of the business and its strategies, with a focus on Issues-Based Marketing and Analytics
  • Executive presence, professional client service manner, demonstrated ability to take initiative
  • Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
  • 12+ years of experience in marketing, with a focus on marketing and communications strategy and planning
  • Master’s Degree, MBA preferable
86

Marketing Senior Manager Resume Examples & Samples

  • Lead the Frito Lay Shopper Marketing agenda - partnering closely with cross functional partners in development and execution of all shopper programming
  • Act as day-to-day contact for Albertsons' Marketing Team for all Frito Lay initiatives
  • Identify & implement right mix of tools to engage shoppers throughout the path to purchase (content/value, mobile/in-store)
  • Develop expertise in key customer initiatives (eCommerce, Loyalty, media), understanding where/when to integrate into Frito Lay programs
  • Link closely with sales counterparts to ensure holistic sales & marketing programming
  • Partner in the development of the 2018 Joint Business Plan - owning overall programming calendar from a FLNA perspective inclusive of Big Initiatives, Customer Programs and Regional initiatives
  • Develop and manage the growth of an associate analyst team member
  • A minimum of 5-7 years of brand marketing or innovation experience within another large Consumer Packaged Goods company
  • Strong Project Management experience leading cross-functional teams
  • Experience working within a matrixed organization
  • Not seeking Shopper Marketing specialists
87

Digital Marketing Senior Manager Resume Examples & Samples

  • Drive integrated Media Strategy for FLNA focused on increased efficiency and effectiveness across all consumer touch points
  • Manage brand media investment forecast, analytics, and reporting
  • Manage day-to-day relationship with agency and analytics partners
  • Consults and Liaison for Brand Teams Media Planning, Activation, and Insights
  • Work across teams and agencies to define, track, and report on key media KPIs and benchmarking
  • Own learning agenda development, execution, communication, and updates for all media
  • Partner with Business Analytics and Data Sciences teams from across the organization to gather insights and implement strategies to drive portfolio volume growth
  • Lead frequent share-outs to Brand Teams and Broader Marketing Team on digital learnings, best practices, and innovation
  • Partner with In-house media team on planning, briefing, media analytics, and data strategies
  • Effectively manage media insights budget with support from Media Strategy Sr. Analyst
  • Undergraduate degree in Marketing, Communications, or Emerging Media. Focus on digital and analytics preferred. MBA / Graduate Degree preferred
  • Candidate must be passionate about digital media and data driven marketing
  • Minimum of 5 years experience in marketing and advertising with significant exposure to digital media and analytics
  • Candidate must be comfortable leading in a highly dynamic, data driven environment
  • Excellent communication, project management, and analytical skills
  • Must be able to communicate complex concepts to non-technical audiences
88

Marketing Senior Manager Resume Examples & Samples

  • Partner with Innovation Strategy, Global Nutrition Team, and Growth Channels teams to identify growth territories, develop the innovation strategy, product development, and launch plans for breakthrough innovations
  • Lead cross-functional teams across all stages of closer-in (i.e. 0-1 year) innovations that drive incremental business growth: identifying the opportunity, chartering, developing, launching, and supporting new products
  • Develop and execute marketing, tactical, sales, trade, and customer plans (in partnership with Sales and Shopper Marketing) to meet key objectives for innovation in year 1
  • Collaborate with, engage, and influence key stakeholders and key cross-functional leadership including Tropicana Leadership Team to gain alignment to launch and launch plans
  • Manage Innovation budget
  • Bachelor's degree required; MBA strongly preferred
  • A minimum of 6 years prior progressive brand/marketing/innovation experience (if undergrad degree only) OR 3-4 years prior Marketing experience (if Advanced Degree)
  • Preferred: Prior Marketing experience within consumer packaged goods
  • Passion for nutrition, health, and wellness
  • Ability to develop and cultivate relationships with key stakeholders and lead cross-functional teams
  • Ability to take the initiative and influence decisions
  • Strong people leader
  • Resilient and optimistic outlook
  • Interpretation of consumer research to extract insights
89

Product Marketing Senior Manager Resume Examples & Samples

  • Minimum of 5 to 7 years of Product Marketing experience in Education or Services
  • Experience with the Higher Education market required. Prior experience in Higher Ed Marketing, Enrollment, Admissions, Registration, or Student Services highly preferred
  • Strong problem solving and critical thinking skills
  • Ability to travel up to 20% of the time making trips to support conferences and meetings at contact center locations in Kentucky, Texas and South Carolina
90

Marketing Senior Manager Osteoporosis Prolia® Resume Examples & Samples

  • Function as Multichannel Brand lead with strong partnership to the innovation internal and external partners
  • Develop & execute promotional content, e.g. promotional materials, congress booth & tools
  • Contribute to European Brand Plan development
  • Collect affiliate input in development of international promotional material
  • Partner with Medical Communication in the development and execution of European Congress presence/activities and Promotional Program
  • Develop & support the execution of key brand meetings
  • Chair and lead internal regular product network meetings with affiliates, as well as best practice sharing conferences
  • Analyse Market Research and develop key insights to evolve brand strategy & promotional campaign
  • Lead CI in collecting competitive information from affiliates and other sources, and develop appropriate response strategies with Brand Director
  • Support and contribute to the lifecycle management plans of Prolia
  • Collaborate intensely with other key members of the Bone franchise team
91

Regional Marketing Senior Manager Resume Examples & Samples

  • Develop and execute a regional Opinion Leader engagement plan
  • Develop strong relationships with national, regional, and community level opinion leader influencers within your region
  • Collaborate with the marketing brand teams to create and execute national, regional, and community level commercial initiatives
  • Attendance and insight collection from pertinent national, regional, and local level conferences and symposium
  • Create a “best in class” promotional speaker bureau by developing new promotional bureau content, identifying/recruiting/training/coaching new speakers, and performing analysis of key performance metrics to increase the effectiveness and compliance of promotional programming
  • Align with the brand to conduct national, regional, and community advisory boards to inform commercial strategy and tactics
  • Leverage internal and field resources to elevate marketing messages and selling skills
  • Responsible for communication on marketing and field needs related to brand strategy
  • 5+ years of experience in the bone health and/or cardiovascular market place
  • Experience in the management of key opinion leaders and/or marketing experience in the bone health or cardiovascular market places
  • Active bone health/cardiovascular key opinion leader relationships in current geography
  • Previous experience in launching new bone health and/or cardiovascular products or indications
  • Previous or current marketing and payer experience is strongly preferred
  • Experience in highly collaborative role/function
  • High level clinical acumen and passion for science
  • Deep clinical acumen/passion for science Travel up to 50% of the time and may include weekends
92

Segment Marketing Senior Manager Resume Examples & Samples

  • Participate in customer needs-based segmentation, market research, advisory boards, etc. to integrate insights into strategy and tactical execution
  • Work cross-functionally with several stakeholders within Amgen (including BAI, Medical Communications, US V&A RAVs, DC government policy team, etc) to understand U.S. business dynamics, reimbursement landscape and the competitive environment specific to US commercial payers and IDNs
  • Develop messaging and tools to support business initiatives (i.e. clinical messages; disease management and Quality programs)
  • Lead EVENITY OCT launch planning and execution for Segment Marketing Team
  • Lead Prolia OCT Semester meeting planning and execution
  • Lead Bone DSE program updates and training of Amgen OCT and UCB RCL team
  • Coordinate internal legal, regulatory, and medical review of materials via the MAC approval process and coordinate the rollout of tools/resources/programs to the US V&A field organization
  • Provide field support that includes answering questions and participating in sales meetings and training
  • Provide critical strategy input to the development of the overall payer strategy process
  • Demonstrated marketing experience launching new biologic products to managed markets customers
  • Prior marketing experience with osteoporosis related products
  • Strong project management skills with an ability to gather information from numerous stakeholders and translate into business initiatives
  • Demonstrated ability to lead cross-functional teams and deliver results
  • Ability to translate strategy into tactical execution
  • Strong business acumen and strategic thinking ability
  • Proven ability to define business questions and develop analytical and clinical frameworks to conduct analyses
  • Prior experience in marketing and/or selling biologics to commercial payers and/or Medicare customers
  • Managing key stakeholders within an internal matrix environment
  • Proven ability to interact effectively with all levels of management and with key external customers
  • Prior experience developing and executing case/disease management programs in payer customers