Product Marketing Director Resume Samples

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EM
E Miller
Emily
Miller
998 Roberto Vista
Phoenix
AZ
998 Roberto Vista
Phoenix
AZ
Experience Experience
06/2014 – present
San Francisco, CA
Principal, Product Marketing Director
Principal, Product Marketing Director
06/2014 – present
San Francisco, CA
Principal, Product Marketing Director
06/2014 – present
  • You will promote our HCM solutions by creating presentations for our top executives, as well as presenting our solutions to customers and internal stakeholders
  • You will use your creativity to define and create compelling customer-facing materials such as videos, customer success stories and solution white papers
  • Distill key functionality and benefits into core product marketing messages
  • Demonstrated success in defining customer pain points and market opportunities. Address customer pain point with product business value
  • Articulate and communicate Oracle Cloud differentiation and unique advantages to the market
  • You will be the expert in your product area, and will be expected to provide guidance to others
  • You will maintain a keen focus on how all of your activities support the growth of our revenues and customer satisfaction
05/2009 – 12/2013
Philadelphia, PA
Principal Product Marketing Director
Principal Product Marketing Director
05/2009 – 12/2013
Philadelphia, PA
Principal Product Marketing Director
05/2009 – 12/2013
  • Develop and communicate differentiated Storage Cloud-focused value propositions and messaging for the Oracle Storage Appliance product lines, and work with product teams to create clear proof points that illustrate these value propositions
  • Develop primary customer facing collateral (event and customer-specific presentations, web, white papers, videos, etc) with strong customer business value messaging focused on Oracle Storage Appliances and contribute to cross-portfolio content
  • Provide FAQ documents for internal and external education
  • Drive go-to-market sales plays, event series, marketing campaigns and competitive displacement opportunities for the Oracle Cloud Storage Appliances that are implemented in conjunction with field marketing teams
  • Evangelizing and promoting new developer solutions with external and internal audiences
  • Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s Cloud go to market objectives
  • Plan and execute detailed cross-organizational product launch plans
08/2002 – 11/2008
San Francisco, CA
Product Marketing Director
Product Marketing Director
08/2002 – 11/2008
San Francisco, CA
Product Marketing Director
08/2002 – 11/2008
  • Hiring, directly supervising, compensating and developing effectively a team of professional marketers
  • Owning the Growth Playbook process for a solutions portfolio
  • Strengthening Integrated Product Delivery and Support (IPDS) deployment
  • Collating published evidence to support GE Healthcare’s value proposition
  • Maintaining external and internal web content and social media avenues to build product awareness
  • Acting as the product marketing expert and evangelist for a particular engineered system solution both internally and externally
  • Facilitating innovative total customer offering development to ensure customer success
Education Education
Bachelor’s Degree in Business
University of California, Berkeley
Bachelor’s Degree in Business
Skills Skills
  • Strong knowledge of the creative process and production
  • Extremely strong ability to partner with and work across departments within the company to accomplish results
  • Ability to manage multiple projects and strongly execute against them while working under tight deadlines
  • Ability to translate complex data sets and research into actionable insights and campaigns
  • Broad aerospace product knowledge is desirable
  • Ability to deliver high-quality products and services in a systematic, integrated fashion
  • Strong communication skills and ability to contribute to global product strategy is essential
  • Strong skills in communication, presenting, writing and ability to work well cross-functionally
  • Ability to adapt and learn quickly in a team setting
  • Ability to build strong working relationships across all levels of the organization
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1

ETF Product Marketing Director Resume Examples & Samples

  • Primary contact regarding product marketing initiatives and ideas for both ETF Product Management and IPS Sales
  • Oversee and manage the a team of Product Marketers responsible for marketing for all ETFs and related topics
  • Lead the development of all ETF product-level messaging/positioning
  • Manage development of investment product insights from the IPS Product Development team
  • Oversee the creation of campaigns for specific IPS products
  • 10+ years directly related work experience in Asset Management Industry. Stong knowledge of ETFs mandatory
  • 3-4 years directly related work experience in Product Marketing
  • Lead, mentor and develop a team of product marketers
2

Product Marketing Director Resume Examples & Samples

  • Product Messaging – Message, promote, and position our purpose, strengths, and proof points for each product
  • Ensure those communications are consistent across all mediums, disseminated through appropriate channels and leverage best practices to maximize effectiveness
  • Product Collateral System – Understand the use models of the various channels supported
  • Ensure appropriate, intuitive marketing materials that make the sales effort easier and are available on appropriate systems and websites to assist sales in providing the product story
  • Product Promotion – Create and execute comprehensive marketing plans for the launch of new and the promotion of existing products with targeted and useful literature, web, audio, and video content to promote priority products and showcase our insights
  • Video content to promote priority products and showcase our insights and perspectives in support of client investment needs
  • Continuous Improvement – Partner with Continuous Improvement, Marketing Operations, eServices and Compliance to analyze, design, and implement and optimize new strategic/tactical processes to create, review, approve, and deliver content with greater effi
  • Ten or more years of progressively responsible experience in marketing management in product marketing, marketing strategy, and/or marketing communications
  • Ability to work effectively individually and as part of a diverse team
  • Strong knowledge of the creative process and production
  • Demonstrated track record of meeting rapid-pace, demanding client needs
  • Ability to deliver high-quality products and services in a systematic, integrated fashion
  • Understanding and assessing the competitor landscape and ensuring core marketing materials are best-in-class
  • Experience developing marketing plans, including writing, developing, validating, producing, and distributing financial services materials
  • Knowledge of regulatory and industry rules, guidelines and standards as set forth by the SEC, FINRA, and GIPS
3

Product Marketing Director Resume Examples & Samples

  • Work directly with the editors in the New York Times newsroom to keep abreast of upcoming features, series and articles
  • Package editorial content into cross-platform sponsorship opportunities including overseeing the development of media plans and sales collateral
  • Working directly with news, help revitalize the calendar of print Special Sections into new and exciting editorial topics that are ripe for sponsorships
  • Work directly with product and technology to help build and evolve the sponsorship product offering on the web, tablet, mobile and other emerging platforms
  • Connect the sponsorship business in print and digital to NYT's growing conferences business
  • Deep knowledge of research and analytics – syndicated and custom -- plus market knowledge to position the sponsorship product offerings in a manner that addresses marketer needs
  • Play a vital role in working with Sales dev to respond to RFP's
  • Manage a team including writing, design, packaging and content strategy
  • Help set the strategy, execute and deploy new product launches. Work closely with product team to communicate and prioritize the sales team’s product needs
  • Work with the category ad directors to prioritize the accounts that will drive the greatest return on investment for the sponsorship effort
  • BA required. Business experience in content strategy, editorial or digital product also required
  • Strong knowledge of the digital advertising marketplace
  • Hands on expertise with comScore data, Chartbeat, and other analytics tools. Must understand how to mine research for insights
  • Product Marketing or digital development at leading media company(s)
  • Extensive experience in working in collaborative sales processes and product, tech including the interaction required in cross-disciplinary teams
  • Ability to quickly adapt to changing dynamics in the marketplace
  • Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by The New York Times
4

Product Marketing Director Resume Examples & Samples

  • Lead the SharePoint Product Marketing team to craft world-class Messaging & Positioning for end-users, IT, and Business Leaders
  • Act as Chief Spokesperson for SharePoint and Office 365 with press, analysts and at industry events
  • Influence product roadmap & direction by partnering with the engineering teams
  • Work across marketing, field and partner teams to orchestrate the Go-to-Market plan, including driving deployment, adoption and usage goals
  • Drive and maintain positive press and analyst relations in Team Collaboration, Portals and Content Management categories
  • Lead the team to develop creative marketing content, demos, competitive analysis, web collateral, and blog posts
  • Drive thought leadership as an evangelist for Office 365, and a subject matter expert for internal training, go-to-market activities, and presentations to customers and partners
5

Ad Product Marketing Director Resume Examples & Samples

  • Sales Strategy
  • 7+ years of experience in digital advertising (programmatic/trading desk experience a plus)
  • Strong interpersonal skill
  • Strong sales story-telling and understanding of the digital market demand
  • Excellent presentation skills – ability to convey digital strategies in an influential manner
  • Experience working as a member of a cross-functional team
  • Deep understanding of Web culture, online advertising, and the agency/client/publisher relationship
  • Experience with and understanding of online ad serving technology strongly preferred
  • Ability to work across departments to influence and gather resources to support strategy
  • Experience integrating first and third-party research to validate positioning
  • Demonstrated ability to understand technology/products and client needs and successfully merge the two to tell a simple, compelling story
6

Global Digital Product Marketing Director Resume Examples & Samples

  • Development of digitally orientated marketing campaigns from strategy to execution
  • To develop these campaigns in partnership with country based marketing teams and large scale e-commerce and m-commerce merchants
  • Building and maintaining strong relationships with executives from key e-commerce and m-commerce merchants within the USA
  • Working with creative and media agencies to develop world class creative campaigns
  • Participating in business development programs and pitches
  • Coordinating cross functional teams from marketing, sales, product and technology on marketing –centered projects to drive brand and business results
  • Providing sound fiscal and budgetary management
  • Work with analytics team to provide ROI for marketing campaigns
  • Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
  • 8+ years of experience in wide spectrum of marketing, with a solid grounding in social and digital media best practices
  • 1-3 years in a marketing function in a corporate, matrixed, preferably global organization
  • A proven ability to build long term relationships with senior executives both within a company and with other partners
  • Experience in business development success
  • A proven relationship builder with corporate partners and clients beyond your company
  • Creatively minded and orientated with a passion for ideas and their ability to transform a b
  • Domain knowledge and depth of experience in social, mobile, paid and organic search, online display, digital media planning, website engagement and technologies that foster online engagement and response
  • "End-to-End" project management experience from insight to execution that demonstrates strong results-orientation and ability to ladder comfortably from strategy to operations, education and deployment activities
  • Solid financial and analytical acumen with strong ROI orientation
  • A great team member who adds energy, ideas and fun to our team and corporate culture
7

Product Marketing Director Resume Examples & Samples

  • Very strong written communication skills – you should enjoy writing in-depth content such as case studies, data sheets, white papers, presentations and blog posts
  • Ability to think strategically and anticipate industry trends
  • Analytical, organized and detail-oriented
  • Quick learner with strong intellectual horsepower
  • Enjoys understanding the nuances and details of how technology works
  • Excellent people skills to interact with colleagues (e.g., product managers, salespeople, sales engineers), cross-functional teams, customers and third parties (e.g., analysts and press)
  • At least 5 years’ experience in a product marketing role
  • At least 1 year of SaaS experience
  • Basic knowledge of Security industry
  • At least 7 years’ experience in a product marketing role
  • At least 2 years of SaaS experience
  • At least 2 years experience in Security industry
8

Product Marketing Director Resume Examples & Samples

  • Exceptional communication (written and verbal) and cross team collaboration skills
  • Experience planning and executing successful marketing campaigns and activities
  • This individual must be a self-starter and comfortable dealing with ambiguity, across a broad and complex portfolio of products
  • A proven track record of influencing product marketing strategy
  • Problem solving
  • Ability to multitask in a fast moving environment
  • Bachelor’s Degree in Marketing, Computer Science or related field required. Graduate degree in Business preferred
  • 10+ years of proven success in Customer, Product and/or Relationship Marketing and specific experience in server and tools software a plus
  • Candidates must work well in a fast-paced and growing environment, be flexible and possess a can-do attitude to exploit the unexpected and to succeed in unpredictable situations
  • Proven ability to work successfully to build relationships with global stakeholders across different geo-political and organizational boundaries
  • Experience managing to a forecast and scorecard objectives
  • 5 years MS Dynamics/Windows experience
9

Product Marketing Director Resume Examples & Samples

  • Understand Automotive Customer’s product and system requirements for image sensors
  • Analyze, understand and anticipate Automotive Market Image Sensor Trends as it relates to Autonomous Driving
  • Develop Market Requirement Documents (MRDs) and Product Requirement Documents (PRDs)
  • Works closely with Automotive Business Division on Strategic and Product Roadmap definition
  • Aid in Design In activities with customer and partners
  • Develop Go to Market Strategy for product positioning and pricing
  • Provide product training for new product introduction
  • Participate in conferences to gather market intelligence, meet customers, present papers and press articles
  • Create Marketing collateral
  • Minimum 2 years of Image Sensor experience
  • Ability to communicate clearly and concisely at all levels of an organization
  • Able to travel domestically and internationally (~30%)
  • BSEE or higher preferred. Technical background
  • Fluent in English and Japanese language
  • Working relationship with Automotive OEMs and Tier 1s
  • Disciplined and highly organized
  • Ambitious, energetic and an entrepreneur
10

Product Marketing Director Resume Examples & Samples

  • Drive global messaging and product marketing strategy, working closely with global sales and marketing teams
  • Direct and inspire a team of world-class marketers, including both direct staff and a large ‘dotted line’ organization
  • Deliver magnificent stories to capture the imagination of customers and strategic partners, working closely with technical marketers and engineers
  • Manage global asset delivery on time and on budget
  • Manage Radeon brand nomenclature, manage brand transitions, and deliver world-class advertising campaigns based on strong data driven market insights
  • Develop and manage a world class content management and delivery platform to ensure accurate, up to date and secure access to product positioning and storytelling assets, powerpoint slides, etc
  • Develop strategic and innovative GTM programs that zig while the competition zags
  • Drive marketing programs build thought leadership in the gaming space, working with content partners, customers and gaming leaders
  • Interface with customers, global OEMs, and strategic partners to evangelize marketing programs and products as required
  • Juggle hundreds of competing priorities and manage ambiguity in a fast paced and complex multinational environment
  • Bachelor's degree in business administration, marketing or related field
  • 10-15+ years of experience in marketing in a corporate or agency environment, including a minimum of 10+ years’ experience in PC industry technology marketing
  • Proven track record in counseling senior management on marketing strategy
  • Excellent verbal, writing and editing skills; rigorous attention to detail and quality
  • Travel and flexible work schedule required
  • Problem Solving/Analysis
  • Technical Capacity
  • Learning Orientation
  • Teamwork Orientation
11

Product Marketing Director Scopus & Engineering Village Resume Examples & Samples

  • University degree in business or Marketing
  • Minimum of 10+ years’ experience in marketing, preferably in online product solutions, information or a related industry
  • Strong record of valuable content creation and writing samples and strong background in digital media distribution channels
  • Experience in Content Marketing Strategy, Inbound Marketing and the use of Marketing Metrics to increase Return on Investment, as well as traditional outbound marketing (PR, AR, events, demand generation, etc)
  • Proven ability to build relationships and guide teams from multiple functional areas, including Product Development and Sales. Therefore Excellent communication, presentation, documentation and organizational skills are essential
  • Attractive collective health care insurance package with considerable reduction rates
  • You can participate in the convertible personnel bond scheme
  • Flexible working arrangements
  • Numerous training, coaching and e-learning modules for long term job opportunities and development
12

Product Marketing Director Resume Examples & Samples

  • Hiring, directly supervising, compensating and developing effectively a team of professional marketers
  • Owning the Growth Playbook process for a solutions portfolio
  • Working with modality (e.g. MR, CT) and segment (e.g. cardiology) leads on the allocation of promotional budget, driving the development of KPIs and tracking of spend
  • Collaborating with strategic marketing/other P&Ls on disease state needs & responses
  • Understanding customer’s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
  • Developing/ contributing to regional marketing strategy, value proposition and solutions positioning
  • Identifying external resources/partners (including GE Corporate) to contribute to integrated customer solutions
  • Facilitating innovative total customer offering development to ensure customer success
  • Collating published evidence to support GE Healthcare’s value proposition
  • 8+ years experience in marketing, product marketing or related field
  • Ability to lead teams and shape/lead growth vision and marketing strategy
  • Strong influencing skills
  • 10+ years experience in marketing, product marketing or related field
  • Peripheral vision to nurture creative ideas and innovation
13

Product Marketing Director Mobile Resume Examples & Samples

  • 6+ years of software product marketing experience
  • Direct experience product marketing mobile platforms and or mobile solutions strongly preferred
  • Enthusiastic, collaborative, and high-energy individuals who want to make an impact on the mobile industry
  • Excellent interpersonal skills, flexible, with a proven track record of establishing credibility with key customers, prospects and business partners, and sales teams
  • Leadership in visual and written communication, able to manage projects to create amazing content
  • Strong technical foundation. Subject matter expert on product and a credible spokesperson to customers and industry events
  • BA or BS degree and/or equivalent experience required
14

Product Marketing, Director Resume Examples & Samples

  • PRODUCT LAUNCHES: plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successful delivered to the market quickly and efficiently
  • MARKET REQUIREMENTS DOCUMENT: Develop and implement new marketing strategies that result in in market share gain, and provide direction and collateral for sales, marketing, and support teams worldwide
  • PRODUCT POSITIONING: Develop product positioning and messaging that differentiates your products in the market
  • LEAD GENERATION: Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects
  • SALES ENABLEMENT: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products
  • MARKET AND COMPETITIVE ANALYSIS: Evaluate industry trends, competitors, and standards, and how they apply to Hortonworks overall product strategy
  • PRODUCT EVANGELIST: Act as key public spokesperson, keeping the press and analysts informed of Hortonworks product strategy and progress. Create effective product and solution messaging, collateral and tools, and persuasive business plans
15

Product Marketing Director Resume Examples & Samples

  • 5-10 years technical experience required, preferably in product development environment within the lottery\gaming industry
  • 2 years or more of professional people management role
  • Strong understanding of the iLottery products, strategies, customers, competition and market segments
  • Technical subject matter expert with Player Direct, Command, and interactive platforms
  • Demonstrated ability to lead and integrate all aspects of the marketing discipline, from strategy and collaboration to messaging and implementation required
  • Motivated self-starter
  • Ability to interact at all levels of the organization
  • Strong organizational and problem solving skills for multiple, concurrent projects required
  • Strong analytic, fact-based decision-making, written and oral communications skills
  • Ability to communicate effectively with internal and external partners, senior management and customers while providing excellent customer service is required
  • Ability to be flexible in modifying work practices to meet customer needs required
  • Demonstrated experience managing projects and operating in a fast-paced, high-growth, and professional environment
  • Fosters strong relationships with internal and external resources. Engage with different functional teams and business units in order to drive business success and optimization
16

Product Marketing Director Resume Examples & Samples

  • Bachelor's degree in Marketing, Computer Sciences or Life Sciences, or equivalent experience; Master's degree or MBA a plus
  • Requires a minimum of 12 years of related experience, with knowledge and experience in the life sciences industry - especially in the clinical development area, preferred
  • LI-RL
17

Principal, Product Marketing Director Resume Examples & Samples

  • Above all, you will create content, position and differentiate Oracle’s HCM products to the market. You must be able to clearly articulate the product’s value proposition to customers, taking into account the context of the market, trends, a do-nothing alternative and competition. The value proposition must be compelling and supported by facts and details
  • You will collaborate and strategize with an array of other organizations within Oracle (such as Development, Sales, Product Management & Marketing) to define the appropriate product marketing mix, strategy and go-to-market activities
  • You will thoughtfully analyze our current market position and recommend ways to boost our market share, considering such things as customer segmentation, industry segmentation and product TCO/ROI
  • You will use your creativity to define and create compelling customer-facing materials such as videos, customer success stories and solution white papers
  • You will use social media, such as blogs, Facebook, Twitter, etc., to reach our target market
  • Minimum of 8+ years product marketing and/or solution marketing experience
  • Expertise and a proven track record successfully marketing enterprise and/or SaaS applications
  • Affinity for analyzing data to make informed marketing decisions
18

Principal, Product Marketing Director Resume Examples & Samples

  • Develop and execute go-to-market strategies and plans by product, theme, and/or audience
  • Manage outbound product messaging, positioning, marketing, and deliverables
  • Support corporate marketing activities, including: offer-based demand generation, event kit creation, online and social marketing, Google keyword programs, and 3rdparty tradeshows
  • Provide product messaging to meet a variety of internal and external needs including press releases, web site copy, newsletters, product guides, and event materials
  • Deliver presentations and talk with customers at targeted events
  • Strong knowledge of the end-to-end cloud services go-to-market processes including segmentation, targeting, demand generation, sales engagement (enterprise and volume), consumption, and optimization
19

Product Marketing Director Resume Examples & Samples

  • Understanding the competitive landscape and communicating winning tactics to the field and our partners
  • Working with product development teams to translate technical features into customer value propositions, compelling sales events and competitive advantages while evangelizing their solution and customer successes to our target audiences – both external and internal
  • 6+ years in B2B or technical marketing
  • Strong knowledge of database, analytics, and Big Data solutions
  • Design / Graphic Artist skills a plus
  • High Tech Marketing Leadership background and Strong Program management skills a plus
20

Principal Product Marketing Director Resume Examples & Samples

  • Develop and communicate differentiated Storage Cloud-focused value propositions and messaging for the Oracle Storage Appliance product lines, and work with product teams to create clear proof points that illustrate these value propositions
  • Develop primary customer facing collateral (event and customer-specific presentations, web, white papers, videos, etc) with strong customer business value messaging focused on Oracle Storage Appliances and contribute to cross-portfolio content
  • Drive go-to-market sales plays, event series, marketing campaigns and competitive displacement opportunities for the Oracle Cloud Storage Appliances that are implemented in conjunction with field marketing teams
  • Work with Advertising to optimize paid search and other advertising channels
  • Create training material for Oracle Sales and Channel Partners on the Oracle Storage Appliances and on its integration with other product lines
  • Track and report on Oracle Storage Cloud Appliances business across Oracle’s geographies, develop a detailed understanding of wins, losses, competitors and ongoing opportunities in order to build pipeline and accelerate successful completion of sales opportunities
  • 10 years’ experience in marketing storage solutions with a focus on Storage Cloud
  • Extensive experience marketing storage cloud for enterprise environments and data protection
  • Demonstrated success in defining and implementing marketing strategies for Storage Cloud that cross organizational boundaries
  • Demonstrated success in implementing end-to-end marketing activities involving multiple products, groups, audiences and deliverables
  • Demonstrated ability to identify customer pain points, repeatable use cases, target markets and target customers and deliver solution-focused sales materials to accelerate the sales and new product adoption cycle
  • Proven ability to implement successful go-to-market strategies for a broader range of storage and system products including All-Flash Storage, SAN Storage, Data Protection, Cloud Storage, etc
  • Undergraduate degree. MBA preferred
21

Principal Product Marketing Director Resume Examples & Samples

  • Distill key functionality and benefits into core product marketing messages
  • Articulate and communicate Oracle Cloud differentiation and unique advantages to the market
  • Develop compelling and differentiated content, including presentations, white papers, web copy, audio/video content, messaging guides, sales cheat sheets, collateral, etc
  • Plan and execute detailed cross-organizational product launch plans
  • Provide FAQ documents for internal and external education
  • Minimum of 6+ years’ product marketing and/or solution marketing experience
  • Expertise and a proven track record successfully marketing cloud services
  • Deep knowledge of software service delivery models and customer evaluation criteria
  • Capable of producing compelling, high quality documents and presentations on short timelines
  • Strong cross-functional collaboration skills
  • Self-motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
22

HCM Product Marketing Director Resume Examples & Samples

  • Understand the market opportunity, identify key competitor strategies and ensure that ADP has a compelling and differentiated HCM position
  • Drive integrated overall marketing strategy for ADP’s iHCM product offering in collaboration with key EMEA stakeholders in the organization (Product Mgmt, Sales, Marketing, etc.)
  • Define marketing & communication EMEA roadmap in tune with the product release schedule
  • Work with internal and external, EMEA and local, partners to build an inventory of key marketing assets and tools that help to communicate ADP’s HCM story (i.e. white papers, videos, sales collateral, advertisement, emails, events, blogs, etc.) Position ADP as a global thought leader for innovative HCM solutions for the different EMEA Markets
  • Work with sales organizations to coordinate the rollout of the solutions. Support Sales Enablement teams in execution of their campaigns and activities
  • Work with Sales & Client Management to identify and leverage powerful client references to promote ADP’s HCM solutions
  • Build & develop partner offerings that complement & integrate with ADP products & services. Develop the partner support ecosystem
  • Act as a spokesperson for ADP’s HCM offerings within and outside of the company (events, roadshows, client meetings, etc.)
  • Track the impact of marketing & communication activities to assess their effectiveness, adjust marketing tactics as appropriate to maximize business results in collaboration with the EMEA Product Marketing teams
  • Develop and distribute communications to keep ADP associates and management informed of marketing programs, tools, and results
  • Generate quarterly and monthly reporting on the HCM product performance and roll out of projects
  • Manage “dotted line” country product marketing teams
  • Pilots & manages Product Marketing Budget
  • Organizational Awareness: Ability to work within a matrix organization (function, geography, business unit) to achieve outstanding business results
  • Strategic Planning: Develops and prioritizes target clients, markets and organizations
  • Creative Problem Solving: Finds win-win opportunities for ADP
  • Analysis & Solution Development: Develops persuasive business cases supported with insightful data
  • Making Complex Decisions: Can solve tough and complex problems; adds personal wisdom and experience to come to the best conclusion and solution
  • Project Management: Manages several complex projects to successful completion
  • Communication & Presentation: Demonstrates strong written and verbal communication & presentation skills
  • Collaboration/Teamwork: Works effectively with others, internally & externally, to achieve goals
  • Initiative: Proactively seeks out new business opportunities and identifies ways to advance the organization
  • Flexibility: Comfortable working in a dynamic, fast-paced environment where change is constant
23

Product Marketing Director Resume Examples & Samples

  • 8 or more years of experience in a marketing leadership role
  • Ideal candidate must have demonstrated success leading marketing, strategic planning and product management. The successful candidate must possess proven marketing strategic, analytical and implementation skills
  • MBA degree from a top-tier school highly preferred
  • Deep understanding and experience with the ability to practically apply, as well as coach others to do so. Must link strategies to financial results
  • A confident, mature person with the ability to connect and inspire others. A proven track record of leading projects and cross-functional teams that successfully achieve milestones and complete deliverables
  • A driver who possesses the ability to take actions and implement effective solutions in a timely manner
  • A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
  • A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills
  • A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force
  • Highest level of professional integrity and honesty as well as personal credibility
24

Senior Principal Product Marketing Director Resume Examples & Samples

  • Develop and communicate differentiated IaaS Cloud-Storage focused value propositions and positioning, and work with product teams to create clear proof points that illustrate these value propositions
  • Develop primary customer facing collateral (event and customer-specific presentations, web, white papers, videos, digital assets) with strong customer business- value messaging focused on Oracle IaaS Cloud-Storage services and contribute to cross-portfolio content
  • Work closely with Product Management on new product launch activities and the positioning of existing products for new opportunities
  • Drive go-to-market sales plays, event series, marketing campaigns and competitive displacement opportunities for Oracle IaaS Cloud-Storage services and associated hybrid and private cloud offerings
  • Create training content for Oracle Sales and Channel Partners on the Oracle IaaS Cloud-Storage services and on its integration with other product lines
  • Track and report on Oracle IaaS Cloud - Storage business across Oracle’s geographies, develop a detailed understanding of customer success stories, competitors and ongoing opportunities in order to build pipeline and accelerate successful completion of sales opportunities
  • 5 years experience in marketing public cloud storage services and/or hybrid and private cloud storage services
  • Extensive experience marketing public cloud storage services and/or hybrid and private cloud storage services for enterprise environments
  • Demonstrated success in defining and implementing marketing strategies for public cloud storage services and/or hybrid and private cloud services across multiple organizations
  • Proven communication and writing skills with the ability to effectively present to business and technical audiences
  • Demonstrated leadership and creativity
25

Product Marketing Director Resume Examples & Samples

  • Minimum 7+ years experience in Product Marketing, including 2-3 years in a leadership role managing a product marketing or marketing organization
  • B2B experience with a top tier enterprise software/SaaS firm
  • Deep level of proficiency in product marketing essential, some degree of proficiency in product management is preferred
  • Ability to create and manage product collateral, whitepapers, and others
  • Background in other forms of marketing preferred (demand generation, PR, channel marketing, field marketing, campaign creation/execution, technical marketing, web marketing
  • Ability to translate complex data sets and research into actionable insights and campaigns
  • Advanced skills in analyzing industry/marketing related datasets to incorporate into strategic direction
  • Ability to manage multiple projects and strongly execute against them while working under tight deadlines
  • Extremely strong ability to partner with and work across departments within the company to accomplish results
  • Experience attracting, building, leading, and retaining high-performance teams
  • Exceptional public speaking skills
26

Product Marketing Director Resume Examples & Samples

  • Be the go to subject matter expert for Pega mobility
  • Create, publish and maintain informative and highly-technical content
  • Create, review and deliver product demonstrations to ensure effective differentiators
  • Generate market awareness and provide direct support for sales opportunities
  • Participate in analyst relations activities, including attending and presenting at key analyst events
  • Continuously conduct market analysis to identify key opportunities and threats
  • Work closely with product management to impact product direction, possible new features, functions and technology to be included within the solution
  • Measure and manage impact of marketing activity on the customer lifecycle, bookings and revenue
  • 10+ years of experience selling, marketing, implementing enterprise software solutions
  • Bachelor’s degree and/or equivalent experience (Masters preferred)
  • Direct experience marketing mobile platforms and or mobile solutions strongly preferred
  • A proven track record for establishing credibility with key customers, prospects, business partners, and sales teams
  • Leadership in visual and written communication
  • A strong desire to make an impact on the mobile industry
  • Ability to manage multiple projects and create engaging, informative content
  • A strong technical foundation, including subject matter expertise on product and a
  • The confidence and credibility to act as a Pega spokesperson to customers and representative at industry events
  • A personality that showcases enthusiasm, collaboration, interpersonal skills, flexibility and high-energy
27

Product Marketing Director Resume Examples & Samples

  • Understand the challenges that key buyer personas of digital and store commerce solutions (e.g., VP of E-Commerce, VP of Omni Channel, CMO, VP of Marketing, E-Commerce Director. VP Store, VP Retail) face across the Commerce Cloud products and how address those challenges particularly as it relates to the other clouds
  • Liaise with other Salesforce cloud product marketing teams to find opportunities to make Commerce Cloud part of their go-to-market efforts
  • Develop product positioning and messaging for Commerce Cloud that weaves in other Salesforce clouds' messages and value proposition
  • Create compelling and easy to understand presentations to convey our vision for the market, product strategy, features, benefits and more
  • Create inspiring and compelling product demos and customer videos to use for events and web marketing
  • Communicate the value proposition of the combination of Commerce Cloud with other clouds to teams involved in go-to-market efforts across the company
  • Lead the go-to-market launch of a solution combining Commerce Cloud with other Salesforce clouds
  • Partner with the Web and campaigns teams to drive Web site strategy, messaging, content, SEO and measure and optimize performance
  • Advocate for the solution in the field including marketing events and sales meetings
  • Work closely with product team, both to understand strategic direction of Commerce Cloud and to influence the direction of the roadmap through your understanding of the market and buyer needs
  • Work closely with other marketing teams to make sure their field plans are infused with rich knowledge about assigned products, target markets and buyers
  • Drive our presence at company and third party events, including strategy & planning, content & messaging, and measurement & analysis
  • Work closely with other product marketers to ensure positioning and messaging meshes with that of other solutions to create a "whole greater than the sum of its parts" effect across Commerce Cloud's entire platform
  • Identify, develop and/or manage the creation of a variety of content types - written, videos, presentations, etc. -- as needed to fuel sales and marketing success
  • In general, serve as the internal champion of assigned solutions, letting nothing get in the way of achieving the go-to-market goals of assigned solutions
28

Product Marketing Director Resume Examples & Samples

  • Drives LOB strategic initiatives in emerging or established markets that present large opportunities for Dell’s LOB
  • Responsible for executing on functional and business goals for the group
  • Addresses problems across functional areas of the business
  • Responsible for meeting End User Computing goals and objectives including PnL
  • Oversee the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share
  • Manage the hiring, staffing and maintaining of a diverse and effective workforce
  • Graduation + Postgrad/MBA from a premier institute with least 15 years of experience in sales and marketing, including at least 5 years of people manager experience
  • Prior experience in handling Consumer & commercial / enterprise (desktops, laptops, tablets, workstations) products sales & marketing is necessary
  • Extensive understanding of technology and the IT industry / competitor landscape in the country
  • Strong Leadership skills -- Ability to Build Effective teams and manage/develop Direct Reports
  • Good Business and Financial Acumen
  • High Drive for Results to consistently meet and exceed the business objectives
29

Product Marketing Director Resume Examples & Samples

  • Lead the global mobility product line with a combined revenue of more than $600M
  • Achieve the key LOB success metrics including global sales, contribution, gross and operating margin, pricing performance, delivery performance, inventory performance
  • Lead global and regional product marketing, product strategy and roadmaps for the mobility portfolio
  • Create and implement growth plans for the lines of business including appropriate product management and marketing initiatives
  • Establish measurable action plans and performance metrics to monitor ongoing performance for the line of business
  • Indirectly influence regional sales and marketing organizations to drive sales growth in mobility while assuring the long term strategic direction of the business
  • Develop strong partnerships with key customers and suppliers
  • Support Breakthrough Leader to generate ideas, drive and successfully launch breakthrough initiatives
  • Actively drive and contribute to certify HOS Gold the Productivity Products business enterprise
  • A minimum of 10 years of experience in a marketing and product development role
  • A minimum of 5 years of experience working with diverse global teams
  • A minimum of 5 years of people management experience
  • MBA or Master’s Degree preferred
  • Great team builder with proven track record for hiring, developing and promoting people into bigger roles
  • Experience working within a matrixed operating environment as well as in a strategic consulting or senior staff marketing role
  • Excellent broad-based business thinker who can collaborate effectively with peers and executive functional and senior business line leaders
  • Global operations exposure, with experience in developing effective global business strategies and marketing plans across many different operating environments
  • Experience in electronics design, manufacturing and sourcing
  • Proven track record to growing a business with profitable, organic initiatives that leverage a company's core technology, cost and competitive advantages
  • Experience with the implementation of growth, new business development and marketing initiatives that lead to stronger market penetration
  • Proven ability to successfully direct new start-up business opportunities, including market assessment, strategic planning, objective setting and implementation
  • Strong business acumen, 'street smarts' and an in-depth understanding of the marketing and financial implications of new opportunities
  • Ability to understand and add value to high-level management interactions, with a proven ability to develop and 'sell' creative business strategies
  • Ability to partner with the regional sales organizations and assist in contract negotiation
  • Experience managing in a matrixed and lean culture that continuously prioritizes growth as well as operational excellence
  • Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues
30

Product Marketing Director Resume Examples & Samples

  • Provides leadership and direction to ensure that overall marketing function is effectively meeting the organization’s strategic goals for a broad functional area
  • Directs the development of market requirements for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing
  • Directs and controls the activities of a broad functional area and leads effective marketing and cross-functional teams
  • Directs the development of business plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
  • Recommends to GM how to most effectively deploy resources to achieve business goals for a broad functional area
  • Directs the competitive analysis of specific products or product lines
  • Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
  • Drives effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
  • Recognized as “guru” or external expert in a function
31

Product Marketing Director Resume Examples & Samples

  • Marketing: Highlight the correct positioning, differentiators, and values in our key marketing materials – e.g., website, press releases, white papers, tradeshows, webinars
  • Sales: Collaborate with leadership to enable their teams to be successful by providing training sessions, as well as help formulate operating mechanisms, metrics and tools to drive efficiencies and scale
  • Product Management: Outline future requirements, and understand how current releases impact our value propositions and benefits to our customers
  • The ideal candidate would have a proven track record of thinking strategically, systematically breaking down a problem into actionable components, working at both a strategic and tactical level, and having the emotional intelligence (EQ) to work with many different personality types
  • Market and competitive analysis: Identify key market dynamics in each of our target geographies that will impact our go-to-market strategy, as well as understand the differentiators vis-à-vis our key global competitors
  • Customer analysis: Define customer segments backed by qualitative interviews and quantitative data coming from system usage and primary/third party research
  • Sales enablement: Empower sales and marketing teams with compelling presentations, training sessions, and materials that tell our go-to-market strategy and durable advantages
  • Cross-functional coordination: Work closely with marketing, sales, and product management teams to achieve our stated business goals
  • Marketing materials: Create and evangelize our products and services by developing our value proposition and positioning that feeds into our materials and content that include, but are not limited to, presentations, data sheets, case studies, tradeshows, and white papers
  • Customer/Audience Content: Manage and execute website and social media content for product differentiation in support of our Market strategy and support driving Technology Road Maps and planning
  • Leadership: Justify, build, lead and Manage marketing staff for business unit
  • Minimum of 10 plus years of product marketing experience in commercial or defense industries
  • Bachelor's degree required; or combination of education and experience
  • Proven organizational skills to effectively manage multiple projects with tight deadlines
  • Excellent written and verbal communications to effectively influence individuals and groups
  • Ability to synthesize vast amounts of data into concise business drivers for senior stakeholders
  • Creative problem solver and entrepreneurial – comfortable to do field research, cold calling, etc
  • Proficiency in Microsoft Office Suite – e.g., PowerPoint, Excel
32

Product Marketing Director Resume Examples & Samples

  • Product line management of complete life cycle of, current products including product business plans and product roadmaps coordinated with all business units
  • Development of new product concepts, especially focusing on collection of solid VOC information and development of robust product business plans
  • Development of product roadmaps that consider mandates, competitive threats, and customers need dates to develop executable plans that meet all requirements in an appropriate time frame
  • Communication and coordination with all other N&S leaders and applicable M&PM teams to identify synergies, design reuse, and coordinated development requirements
  • High degree of interaction with customers, regulatory agencies, potential partners, E&T, BGA, D&S and ATR
  • Owns and manages product life cycle financial performance
  • Develop and execute strategic plans, product plans, including cost and growth strategies
  • Develop cost reduction strategies
  • Product performance and integrity
  • Owns product prioritization and approves all funding requirements and changes, and manages funding of the changes
  • Approves all product line financial analysis in accordance with product line roadmaps/strategies
  • Determines and approves pricing inputs for all financial analysis, value pricing, pricing strategy and catalogue publications
  • Align resources for product strategy deployment for product line execution- including capital, RD&E, recovery, and technical capabilities (engineering and manufacturing)
  • Supports the Product Action Committee related to area of responsibility - to drive cross functional product strategy execution
  • Develop and execute integrated product, technology, and environment roadmaps
  • Develop and understand customer total cost of ownership
  • Develop and foster strong customer & partnering relationships
  • Strengthening Integrated Product Delivery and Support (IPDS) deployment
  • Establish management operating systems (MOS) to measure comprehensive program performance against customer requirements
  • Support program scope control, baseline changes, and net investment during design, development, certification and entry-into-service
  • Participate in monthly operation reviews for the customer and program relative to VOC, Development Program, Project & Delivery Performance, Quality/RCCA, and Reliability
  • Work closely with the PM and AME organizations to implement cost reduction activities necessary for the baseline Greensheet
  • Heavy participation in STRAP and AOP activities
  • Develop infrastructure at HIS to support STRAP and program management
  • Effectively work in and maintain excellent relationships with all levels of the matrix organization
  • Ensure appropriate resolution of VOC issues in conjunction with applicable functional support
  • Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
  • Analytical Thinking and Decision-Making: A "conceptualizer" of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills
  • MBA from top tier school highly desirable
  • Background and knowledge of marketing processes, principles and tools, and a proven track record of successful new product planning and introduction
  • Program management or site leadership background
  • Background with customers and proven ability to collaborate across product lines and technologies to develop joint strategies and roadmaps
  • Ability to collaborate with functions (engineering / ISC / C&PS) to execute product plans and roadmaps
  • Broad aerospace product knowledge is desirable
  • Ability to think strategically and to scope tasks and set goals
  • Ability to manage business and organizational vision by communicating a compelling purpose, driving change cross-organizationally, and inspiring and motivating people and organizations
  • Knowledge of Aerospace business allowing for innovative concepts and promotion of new ideas
  • Written and presentation communication skills
33

Product Marketing Director Resume Examples & Samples

  • Perform Market Analysis: Assess brand and product portfolio needs and opportunities through a thorough understanding of category, stakeholder needs, competitive field and related opportunities/threats
  • Develop Strategic Plans: Develop the annual strategic plan for the Hospitality/Offices segment, identifying and prioritizing target segments; developing competitive value propositions; articulating product and go-to-market strategies; and business cases to support major investments. Use Pricing Excellence tools to define product portfolio strategies
  • Product Planning & Execution: Manage product managers responsible for developing and executing an annual product plan that supports the business’ strategic efforts. Analyze portfolio performance, competition and market in identifying gaps and opportunities. Gain alignment with Executive Leadership and other Market Segment Directors on initiatives and investment approvals, leading to on-time, in-full new product development
  • Perform Portfolio Analysis: Regularly assess the performance of current product portfolios related to sales and profit growth. Prune and grow portfolio based on performance and opportunity
  • Execute Product & Program Performance/Competitive Analysis: Through regular interaction with other Market Segment Directors, technical/installation team, R&D, sales and customer service, lead product and program managers in assessing Tarkett’s offering as compared to direct competitors. Lead the development of recommendations on improvements/changes and manage enhancements
  • Implement Training & Communications: Support product and portfolio initiatives through product and programs management team’s direct and on-going support of sales, distribution and manufacturing network. Provide relevant content and technical expertise to Brand Experience team in the development and execution of support materials for portfolio
  • Achieve New Product Innovation: Work closely with North American R&D in the development of relevant product innovation for market. Aligned with TNA R&D, understand the initiatives and progress of projects within global R&D, identifying local market opportunities and assigning the right support within project management team to execute in North America
  • Carry out Budget Development & Management: In working with Brand Experience Director and R&D, develop and track budget related to the activities defined above. This will include both internal and external resources, material use and collateral support
  • Team Development: Assess skill and experience levels of team members related to demands of position and future roles. Proactively communicate and coach to develop a strong team within an aggressive, end-user focused environment
34

Product Marketing Director Scopus Resume Examples & Samples

  • University degree in Business or Marketing
  • Minimum of 10+ years’ experience in marketing, preferably in online product solutions, information/software industry or analytical products
  • Strong record of valuable content creation and writing samples, experience in marketing planning and strong background in digital media distribution channels
  • Proven ability to build relationships and guide and lead teams from multiple functional areas, including Product Development and Sales. Therefore excellent communication, presentation and organizational skills are essential. People management experience is required
  • Experience in serving the global market and working in an international environment (matrix organizations) and preferably experience in the publishing industry
  • Competitive salary and a 13th month
35

Product Marketing Director Resume Examples & Samples

  • Lead product launch efforts, acting as connection point between product, marketing and customer success to go-to-market
  • Deliver user & customer insights to inform product and marketing strategies
  • Translate product features into integrated customer benefits
  • Develop standard messaging and storytelling for Limeade products
  • Lead strategic go-to-market execution for product
  • Manage our release readiness team
  • Manage customer communication about product updates
  • Manage product training for LimeMates (Limeade’s internal well-being program)
  • Work with sales leadership to develop sales tools and training
  • 5-7 years of product marketing experience in a technology company
  • Solid understanding of technology
  • Strong critical thinking and research skills
  • Ability to adapt and learn quickly in a team setting
  • Ability to multi-task and manage multiple deadlines
  • A love for brainstorming creative ideas and storytelling
  • Excellent interpersonal skills, including written and oral communication skills
  • Comfort with ambiguity and a willingness to work with a high degree of autonomy
  • High-growth company, startup and/or SaaS experience a plus
  • Bachelor’s degree in business or marketing. MBA preferred
36

Product Marketing Director Resume Examples & Samples

  • Own the full spectrum of marketing for specific Rent the Runway products, which may include subscription (Unlimited, Style Pass), last minute rental (RTR Now), special event rental (4 or 8 day), iPhone app, and/or new customer activation
  • BA/BS degree at minimum (MBA preferred)
  • 8-10+ years experience in product marketing, brand management, or product management, with a history of leading consumer marketing throughout a product’s lifecycle preferred
  • Capable of analyzing user and performance data to establish clear measures of success and build compelling stories with data
  • Understand what it takes to build powerful brands in today’s world. You have experience building and cultivating strong brands
  • Thrive in a fast-paced environment
37

Product Marketing Director Resume Examples & Samples

  • Proven track record and experience with ERP software solutions with special emphasis on financials for mid-market or enterprise companies
  • Passion for managing and promoting high technology products, from development through launch and sales ramp-up
  • Strong analytical ability to assess complex situations and exceptional creativity to provide solutions
  • Ability to influence positive thinking and gain acceptance from technical, non-technical and management audiences
  • Superior analytical, writing, verbal and time management skills
  • 5-7 years in a senior product marketing or product management role in the software industry
  • BA/BS in a relevant field, MBA is a definite plus
  • Accounting Qualifications
38

Product Marketing Director Epip Resume Examples & Samples

  • Creating plans and strategies, while proposing product value propositions and product positioning in accordance with the global product marketing strategy
  • Ensuring set targets are achieved with main focus being attainment of total demand orders (ABB and 3rd Party), growth margin %, net price variance , Net Promoter Score (NPS), inventory turn on finished goods, and requested on-time delivery
  • Developing a business plan and strategy for the market that ensures attainment of business growth and profitability in the domestic market
  • Providing technical support to the sales team and ensuring customer satisfaction is attained by maintaining and building strong relationships with new and existing customers
  • Working together with the order handling team and logistics team ensuring effective functioning on inventory and delivery
  • Ensuring strategies implemented are in accordance with global and local standards
  • Ensuring safety work environment and Conducting risk assessments in a timely manner
  • Developing and implementing Product Launch Plans for products being brought to market
  • Developing Products Gaps and providing Market Analysis to support the development teams to bring new products to market
39

Region Product Marketing Director Resume Examples & Samples

  • Collecting win/loss & competitive insights on product portfolio at regional level; feedback to global product team; recommend and develop marketing programs to adjust product positioning and improve win rate
  • Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and market share
  • Prioritizing and mapping customer segments and works with each region’s Field Marketing team on demand creation activities
  • Hiring, directly supervising and developing effectively a team of professional marketers
  • Minimum 10 years commercial experience including 5+ years’ in marketing, product marketing or related field
  • Excellent oral and written communications skills (English)
  • 5+ years’ experience in B-to-B marketing ideally in Asia-Pacific
  • Medical imaging equipment industry acumen
  • Deep marketing expertise in market & customer insights and product commercialization
40

Product Marketing Director Resume Examples & Samples

  • Provide strategic direction for the strategy, planning, creative development and implementation of integrated marketing communications to support Vehicle Lines programs and strategies, offering solutions and recommendations to marketing leadership and business partners
  • Find the intersection between consumer needs and Allstate solutions/potential solutions; translate insurance product language into compelling, relevant and consumer friendly concepts
  • Influence and contribute to strategic direction of senior leadership through formal and informal communication; be accountable for program plans, execution and results
  • Cultivate business partner relationships with senior level leaders across the enterprise
  • Influence future Allstate products/offerings by demonstrating consumer needs, trends and competitive opportunities
  • Demonstrate expertise for development and implementation of complex integrated marketing communication programs, including analyzing research/data inputs, developing marketing strategy and marketing communication plan, and determining and allocating resources required
  • Lead and oversee all elements through completion, measurement and post program analysis
  • Provide work direction and business context to ensure employees understand the link between their work and company goals and strategies
  • Confidently lead sizable internal and external presentations
  • Ensure effective use of company resources; accountable for program budgets; lead others in managing program budgets and provide monthly and quarterly budget forecasts to internal finance team; recommend and secure resources and project/program funding
  • Approve budgets, training plans, non-budgeted resource acquisition, employee performance and new policies and procedures
  • Integrate across Marketing teams and other departments/AORs, building and growing relationships with internal and external business partners and resources
  • Direct, influence, negotiate and persuade team members to support business goals and initiatives
  • Initiate new innovations/ideas/processes; translate into action; lead others in implementing action plans
  • Achieve results by creating a high performance environment; manage, develop and direct staff, interns and marketing/advertising agency partners with varying skill level and experience
  • Manage, develop and directs four teams with four direct reports for potential succession planning
  • Direct multiple outside agency partner teams to deliver IMC campaigns that are on strategy, break through creatively and that are delivered on time, on budget and without errors
  • Ensure legal and compliance processes for marketing programs and program elements are adhered to and completed without error
  • Advanced ability to translate business objectives into action plans
  • Advanced relationship management and leadership skills
  • Advanced experience using Microsoft suite, including PowerPoint
  • Advanced relationship, interpersonal and negotiation skills
  • Advanced strategic and analytical skills
  • Advanced financial acumen
  • Advanced solution skills; flexible in times of change
  • Exceptional communication skills, both written and verbal; excellent ability in coaching others to write, copyedit and judge creative
  • 10-15+ years of Marketing experience, preferably including both Advertising/Marketing Agency and client side marketing experience
  • Bachelor’s degree required: Marketing, Business, Journalism or Communications concentration preferred
  • MBA/Master of Marketing or related field preferred
  • Must be highly motivated, a passionate team player and provide a track record of successfully motivating and leading high performing teams
  • Knowledge of insurance business, with an emphasis on personal lines and innovation trends
41

Product Marketing Director Resume Examples & Samples

  • Build operational cadence and serve as a key and active member of the senior management operating team for respective business line
  • Monitors business metrics in regard to revenue, pipeline, win rate, market share and product portfolio mix. Communicate these metrics to the senior management team along with appropriate corrective action plans
  • Provide leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
  • Drive efforts with product and business development to define an overall product and technology portfolio strategy that will drive the long term growth of the organization
  • Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace. Including the process of obtaining and disseminating competitive intelligence across all markets and product lines
  • Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
  • Collaborate with Sales, Business Development and OEM to define effective sales channels of all products
  • Establish effective relationship with the sales force with leadership, training, pricing and positioning expertise
  • Establish metrics for the measurement of marketing program effectiveness
  • Responsible (in collaboration with sales) for the development of the company’s revenue forecast
  • Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development
42

Product Marketing Director Resume Examples & Samples

  • Minimum 10-years television/digital marketing/planning experience Thorough knowledge of national and world news and entertainment events
  • Deep understanding of digital, social brands and their capabilities
  • Strong leadership skills
  • Strong communication and management skills
  • Experience within the digital entertainment/news space
  • Complete familiarity with CNN programming, media reach and on-air talent
43

Product Marketing, Director Resume Examples & Samples

  • Responsible for owning the end to end product marketing pipeline beginning with writing strong business requirements, defining positioning and messaging of new features, communicating release details, coordinating the go-to-market plan and measuring the impact of new features after release
  • Partnering with product to define new features and design KPIs that can be A/B tested to validate a feature’s success or failure
  • Collaborating with marketing peers to layout the end-to-end go to market plan including paid promotion, events, press, and social media
  • Working cross-functionally to disseminate internal communication to all stakeholders including customer service, operations, executive leadership, and more
  • Ensuring that messaging across the various user-facing channels, such as app stores and site placements, is consistent with the product positioning and aligned with the brand
  • Participate in market research to help the definition of user personas
  • Support product evangelization through demonstrations at CES and other major industry events and drive awareness through early access pre-release demonstrations of the product for influential writers, reviewers and publications under embargo agreements
44

Product Marketing Director Resume Examples & Samples

  • Establish a consistent GTM process that integrates with the rest of the marketing solutions suite of products
  • Work closely with Product, Sales, and Marketing leadership to facilitate cross-functional alignment and clarity on objectives as well as roles and responsibilities and engagement models
  • Establish a process to consistently introduce the voice of the customer into the product planning process
  • Drive clarity in granular buyer personas and alignment across solutions
  • 10+ years experience in product marketing with 6-8 years in high-tech businesses
  • Experience managing and developing a team
  • Ability to lead through influence and negotiation with skills that range from crafting strategies from broad business objectives to the "roll-up the sleeves" execution of product details
  • Strong PC Skills (Outlook, Word, Excel, Powerpoint)
  • Education: Four year accredited college degree required. MBA preferred
45

Product Marketing Director Resume Examples & Samples

  • Develop strong and clear understanding of market dynamics, competitors, and customer requirements
  • Develop and drive execution of a 5-year strategic plan which creates a competitive and technological advantage and superior financial results
  • Drive customer segmentation and marketing strategies to profitably grow customer share of wallet, including pricing
  • Achieve all sales, profit, ROI and working capital objectives
  • Drive product sales and SIOP process and effectively manage product life cycles and inventory
  • Develop strong supplier relationships and develop strategic options to drive productivity
  • Drive business objectives through effective cross-functional and regional relationship building
  • Improve people capabilities, communicate and motivate employee base
  • Investigate new market and application opportunities aligned with the business strategy that provide significant scale and synergy to drive growth and leverage current portfolio of services and customers
  • Lead the team to help identify and drive organic growth opportunities in core markets as well as adjacent opportunities
  • Implement processes to manage product strategies and position to gain maximum leverage at attractive customers
  • Partner with R&D team to prioritize new product development initiatives and strategically manage product lifecycles
  • Define and manage research into markets and competing products
  • Drive understanding and management of value proposition to various customer segments
  • Lead the product line in developing a highly successful five year growth plan including marketing plans translated into global and regional strategic plans
  • Provide key thought partnership with the VP/GM and HEM leadership team colleagues to assess product line organizational capability and implement strategy to improve/upgrade as appropriate
  • Lead team to define and implement specific value propositions for customer based on value equation of the new product offerings
  • Ensure organization is equipped to decode technology or other benefits to value terms and communicates to customer
  • Develop and implement strategy to fully leverage the sales function
  • Ability to travel globally up to 30% of the time
  • Minimum 10 years commercial experience in a manufacturing environment
  • Experience with PVD / sputtering targets industry preferred
  • BS in engineering or sciences preferred
  • Experience partnering with business and staff leadership
  • Proven experience coaching and influencing employees, other leaders, and customers
  • Demonstrated success in P&L role, driving team accountability for success
  • Passionate about measurable improvement in business results
  • Strong value based selling and marketing skills
  • Strong ability to influence and energize others
  • Demonstrated innovative thinking and execution
  • Creates solutions for alternatives
  • Well honed customer interface skills
46

Product Marketing Director Resume Examples & Samples

  • Responsible to define and develop all major marketing strategies, plans and implementation for consumer products. Develop all marketing strategies: Market and consumer analysis, communication target definition, communication concepts and campaigns development (positioning and tactical campaigns) across all communication and experience touch points (ATL/BTL/Digital). All this with support from internal marketing teams, global teams and agencies
  • Responsible to align with business units, strategic business priorities, investment, implementation calendars, integration with rest of Citbanamex Ecosystem ( retail and digital banking). Responsible to develop ROI analysis and evaluation of core strategies based on business results
  • Internal and external lead with Agencies, other marketing areas, business units, Global teams, and Consumer marketing team capabilities development
  • Bachelor´s degree and MBA or a post graduate degree is a must
  • Fully bilingual in English and Spanish
  • Highly talented and down-to-earth, with proven success at the senior marketing functions level of consumer product companies
  • At least 15 years of proven consumer marketing experience gained within top multinational/global organizations
  • Proven experience within matrix organizations between geography and product sectors
  • Demonstrated experience in managing teams within a matrix reporting environment
  • Effective negotiation skills
47

Principal Product Marketing Director Resume Examples & Samples

  • Driving marketing initiatives for awareness, demand generation and evangelism for Oracle Big Data Cloud solutions amongst new Hadoop developers
  • Manage launch programs and service rollout including internal and external updates
  • Creating programs to acquire net new customers and ISV/SaaS partners and new applications developed on Oracle Big Data Cloud by existing customers
  • Managing marketing activities within the context of the overall corporate plan to meet company objectives
  • Creating content for sales enablement, demand generation events, direct marketing offers, advertising, website content, social marketing, PR and AR
  • Evangelizing and promoting new developer solutions with external and internal audiences
  • Driving and managing Oracle’s presence in appropriate events and conferences
  • Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s new developer outreach objectives
  • Ensuring successful product launches
  • Strong big data and database developer cloud service marketing functional expertise
  • Strong developer technical background
  • Knowledge of the Big Data, Data Warehousing and Database markets
  • Familiarity with technologies such as Hadoop, R, Spatial, Graph, servers and storage
  • Knowledge of Oracle products a plus
  • Outstanding communication skills, both written and spoken
  • Superb analytical, organizational and execution skills
48

Principal Product Marketing Director Resume Examples & Samples

  • Driving marketing initiatives for awareness, demand generation and evangelism for Oracle Database Cloud solutions
  • Create Data Management content for DBCS, ExaCS, ExaCM, DB12c to support Communications, Social, Web, Digital
  • Cultivate data management evangelists for Data Management Cloud in the user community for Data Management solutions and related IaaS solutions
  • Creating content for webcasts, demand generation events, direct marketing offers, advertising, website content, sales enablement, social marketing, PR and AR
  • Strong experience in Cloud product marketing
  • Knowledge of the Database, Data Warehousing and Big Data markets
  • Familiarity with technologies such as databases, servers and storage
49

Big Data Product Marketing Director Resume Examples & Samples

  • Manage a team of Product Marketing Managers to drive the development of value propositions, core content, marketing, and go-to-market strategies for AWS big data services
  • Work with engineering and product management teams to distill key functionality and benefits into core product marketing messages
  • Work closely with AWS executives, including VP- and C-level executives, to build messaging and produce seminal content
  • Work effectively across AWS with groups such as sales, business development, recruiting, evangelists to achieve business goals
  • 10+ years of relevant work experience in fields such as product marketing or product management
  • Should be self-managed and proactive, leading by example with highest standards and demonstrated ability hire and develop top talent and teams
  • 7+ years of product marketing experience
  • Experience with launching new and disruptive services preferred
50

Product Marketing Director Resume Examples & Samples

  • Overall CoE Governance
  • Rules of Engagement between CoE and PM teams
  • Macro Process Definition
  • Critical ‘Day Of’ Support
  • ‘L2’ Issue Resolution
  • Undergraduate degree in business from top university
  • 3+ years post college work experience preferably in management consulting
  • Strong understanding of business numbers, analytics & analysis
  • Proficient with entire MS Office suite, especially with Excel (inc. pivot tables, macros, etc.)
  • Excellent verbal and written communication skills, including ability to produce executive-level reports
51

Senior Principal Product Marketing Director Resume Examples & Samples

  • Develop and communicate differentiated value propositions and positioning and work with product teams to create clear proof points that illustrate these value propositions
  • Develop primary customer-facing content (digital assets, event and customer-specific presentations, web, white papers, video) with strong customer business-value messaging. This person will also contribute to cross-portfolio content
  • Work closely with Product Management on new product launches and the positioning of existing products for new business opportunities
  • Drive go-to-market sales plays, event series, marketing campaigns and competitive displacement opportunities
  • Create training content for Oracle Sales and Channel Partners
  • Track and report on business across Oracle’s geographies, develop a detailed understanding of customer success stories, competitors and ongoing opportunities in order to build pipeline and accelerate successful completion of sales opportunities
  • 5 years experience in marketing NAS storage systems and public cloud storage services and/or hybrid and private cloud storage services
  • Extensive experience marketing enterprise storage solutions, cloud storage services and/or hybrid and private cloud storage services for enterprise environments
  • Demonstrated success in implementing end-to-end marketing initiatives involving multiple products, groups, audiences and deliverables
52

Product Marketing Director Resume Examples & Samples

  • Produce lead gen forecasts, set budget spend priorities, and measure overall results against performance. Monitor and analyse campaign performance overall against lead and other marketing goals and make and implement recommendations for optimisation
  • Develop strong localised messaging and translate that throughout marketing mix, web site, and sales touch points
  • Optimise the marketing mix across multiple channels to drive new prospect acquisition, prospect nurturing and revenue growth. Manage all core marketing programs, including F-F briefings email campaigns, webinars, telemarketing programs, tradeshows/events and assist with content for communications
  • Design and execute integrated marketing campaigns, find successful new vehicles and new media, track and analyse campaign effectiveness and ROI
  • Manage a variety of tradeshows as well as in-house run events such as the annual SuiteConnect forum
  • Deploy industry best practice digital marketing to support the key business objectives. This includes content marketing, social media engagement and activation, SEM, SEO, website development projects, campaigns and above all lead generation
  • Work with the wider APJ marketing team to manage the campaign calendar and outline key regional marketing themes and messages throughout the fiscal year as well as create specific local campaigns
  • Manage the content for the Asia websites to optimise and localise the sites, landing pages and PPC campaigns
  • Work closely with the APJ (Asia Pacific & Japan) Senior PR Manager to produce press releases, strengthen media relations and build customer case studies
  • Assist customer marketing efforts, including customer reference program. Work with AMO (Account Management Organisation) and global resources to keep expanding and making the regional reference list more effective, while building case study assets and ensuring they are marketed effectively through web site, sales tools, etc
  • Work closely with the inside sales BDR (Business Development Representative) team and direct sales team to develop marketing programs and communications for the region and identify messaging that’s closely aligned with key customer stories for each core vertical vs horizontal
  • BA/BS in related area required
  • Minimum 10 years marketing experience
  • Must be entrepreneurial—interest and willingness to roll-up sleeves and provide hands-on execution of campaigns required. Ability to multi-task, prioritise, and deliver under pressure with limited time and resources
  • Strong writing and copy editing skills – particularly as it relates to email and web copy
  • Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively
  • Results orientated
53

VP, Product Marketing Director Resume Examples & Samples

  • Collaborate with the Digital One LOB Executive to refine the ongoing D1 product strategy, roadmap, and business drivers
  • Align roadmap and go-to-market strategy with business and development/engineering partners, both within FIS Digital (Mobile, E-Banking, Business E-Banking, Payments) and within associated teams
  • Deliver budget and build recommendations with prioritized features and corresponding justification
  • Align with external 3rd parties, and related partnerships / licensing agreements, to deliver client-specific, omnichannel solutions – including assisted channel services
  • Be an expert with respect to 3rd party partners, and the competition
  • Act as a leader with respect to industry, and related, research, analysis, conferences, etc
  • Directs and manages company’s external speaking and industry recognition programs
  • Drive the development through Digital and Corporate Marketing, re: core positioning and internal / messaging for the D1 platform and related solutions (Developer, Enterprise)
  • Perform product demos to internal and external clients and prospects
  • Collaborate with FIS Digital counterparts and Finance to develop pricing models that meet revenue, profitability, and client onboarding goals
  • Develop and deliver monthly ‘scorecards’ – including product development / engineering status summary business plan results, revenue forecast, client pipeline, etc
  • Collaborate with marketing and sales to identify and develop sales tools and collateral
  • Identifies customer needs and market trends to recommend pricing strategies
  • Collaborates across functions on competitive selling, pricing, and market development
  • Update business case and budget plan as required
  • Brief and train the sales force scheduled sales meetings, conferences
  • Brief research analysts (as required)
  • Act as a leader and Digital One platform advocate within the company
  • Demonstrated success defining, launching, and growing excellent products
  • Technical background, with experience working with, and articulating key and emerging concepts with respect to platform design, APIs, microservices, mobile, voice, AI, and/or the Internet of Things,
  • Understand of current and emerging concepts with respect to product design and usability
  • Proven ability to influence cross-functional teams without formal authority
  • Must be able to travel up to 35% of the time, including on-site meetings with development teams, client site sales and solution design meetings, sales and industry conferences, and executive meetings
54

Product Marketing Director Resume Examples & Samples

  • Develop and deliver marketing plans through deep engagement with product management, R&D, sales and other marketing teams
  • Design and develop both technical and solution oriented sales and marketing collateral for the Unified Data Architecture (UDA), including technical and business oriented presentations, blogs, white papers, videos and field training courses
  • Be an expert in customer meetings, training and evangelism
  • Support product launch activities with specified Marketing owned deliverables, such Sales messaging/decks, Media and Analyst messaging/decks, FAQs, Teradata.com copy, brochures, and others
  • Serve as an expert within your discipline at industry tradeshows and meet ups
  • Act as primary Marketing liaison to strategic partners in the UDA and IoT space
  • Develop strong relationships with cross functional team including product management, engineering, technical sales, industry marketing and customers
  • Stay abreast of trends within your disciplines
  • Should be able to effectively communicate with both senior level business and technical audiences
  • 10+ years of experience in data and analytics, with 5+ years of experience within newer big data innovation such as Hadoop
  • Experience supporting enterprise software sales channels including field sales, inside sales and partners
  • Ability to manage and complete multiple, complex technical projects
  • Ability to build strong working relationships across all levels of the organization
  • Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and function as part of a team that performs well under pressure
  • Bachelor's degree in Electrical Engineering, or Computer Science or related technical discipline; or equivalent experience
  • Advanced degree is highly desired but not required
55

Product Marketing Director Resume Examples & Samples

  • Revenue – Own product success. Measure and drive pipeline creation and velocity through Sales funnel, orders and sales performance for respective area(s)
  • Voice of customer – Stay attuned to the market with a clear understanding of customer needs
  • Voice of sales – partner closely with sales to target, inspire and win new customers. Gather feedback on use cases, selection criteria and the effectiveness of the stories we tell
  • Segmentation and targeting – Segment the market we approach with more targeted messaging and sales execution. Provide direct line feedback to product to ensure continued solution innovation within the segment
  • Value proposition – develop clear and compelling value propositions that address customer outcomes
  • Product roadmap – Align closely with product management to develop high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases
  • Sales enablement – assist in the development and delivery of information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
  • Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
  • Build momentum and excitement within an internal audience that is learning what Digital Industrial means
  • Outcomes – develop and lead outcome based marketing and selling approaches for new releases
  • Develop and launch best-in-class, innovative customer facing content– demonstrated experience working with creative agencies and vendors to execute content strategies
  • Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
  • Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc
  • Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
  • Innovate new and creative marketing strategies to engage with a buyer audience across multiple levels in an organization. Budget and manage commercial release for one product; orchestrate execution of launch plan; develop strategies to drive pipeline and align to organization’s campaign structure
  • Product and marketing investment allocation strategy, analytics strategy
  • Data analysis, project management, reporting and communications, ability to turn data into actionable insights
  • Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
  • Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools)
  • Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
  • Minimum of 7 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience
  • Minimum 2 years of experience with SaaS or PaaS solutions
  • A passion for cloud computing, and marketing a new class of software solutions
  • Strong business acumen, strategic thinker and ability to work across business lines
  • Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple
56

Principal, Product Marketing Director Resume Examples & Samples

  • Skills/Experience - product marketing, technical marketing, and sales enablement
  • Experienced in converged infrastructure and system management. Converged/Hyper converged products and competition – commodity x86, Nutanix, VCE, etc
  • Good understanding of data center challenges including but not limited to virtualization, database management, IT simplification, Consolidation and hybrid cloud strategies
  • Demonstrate an understanding of Cloud computing (IaaS, PaaS and SaaS). Understanding of Cloud Provider marketplace and competition is an asset (AWS, Azure, etc.)
  • Previous experience with product strategy/definition/positioning, launches, and marketing programs
  • Demonstrated success in defining customer pain points and market opportunities. Address customer pain point with product business value
  • Experience enabling inside sales team with tools such as industry conversation starters and ROI tools
  • Identify gaps, enable direct and channel go to market plans
  • Database experience an large asset
  • Ability to work in cross functional virtual teams
  • Previous sales experience an asset
  • Preferably 10 years or more experience
57

VP, Product Marketing Director, Michigan Resume Examples & Samples

  • Agency Relationship Management. Day-to-day liaison, negotiations and prioritization of projects
  • Develop strong communication and working relationships with internal and external partners
  • Bachelor’s degree from an accredited four-year college or university
  • Working knowledge of investment industry concepts and SEC and FINRA regulatory requirements
  • Strong marketing background; marketing performance optimization and relationship management experience
  • Strong Microsoft Office skills required (Word, PowerPoint, Outlook, Excel); InCopy and InDesign skills preferred
  • Understanding of financial markets and industry terminology
  • Proven project management skills and ability to meet tight deadlines while ensuring accuracy and quality of all content
  • Excellent communication skills (oral and written) and relationship/team building skills
  • Must be able to effectively collaborate with internal teams and external partners
  • Flexibility to adapt to changing priorities and timelines
58

Product Marketing Director Resume Examples & Samples

  • Advisor-sold Marketing Campaign strategy and execution. Provide strategic direction, creation and evaluation of state advisor-sold 529 plan marketing campaigns and provide approval and performance oversight
  • Client facing. Member of leadership team able to interface with internal leadership and state contacts
  • Monitor and report on literature usage, web traffic and campaign metrics and make recommendations for enhancements/changes to improve efficiencies and resource usage
  • Assist with the development of internal-oriented and external use materials and promotions, seeing these projects through the development, approval, and distribution process
  • Manage and execute periodic updates of marketing collateral and web content including brochures, sales ideas, presentations, product and market commentaries, web pages and banner ads, fact cards, flyers, and other sales-support materials and content
  • Proofread all marketing content throughout the development and approval process to ensure it is accurate and compliant; create new content and copyedit existing content when needed
  • Minimum of 7 years of marketing experience, preferably in the asset management or financial services industry
  • Strong problem-solving and analytical skills
  • Strong attention to detail and proofreading, copyediting skills
  • Proactive, self-starter able to successfully initiate and manage projects independently, with minimal direction and oversight
  • Experience crafting clear, compelling and compliant marketing messaging
  • Understanding of 529 plans, advisor-sold preferred
  • Driven, goal-oriented individual seeking to make a measurable difference and improvements that will help advance corporate initiatives and grow state plan assets
  • Series 6, 63 a plus
59

Product Marketing Director Resume Examples & Samples

  • Evangelize, market, and educate application product teams on the value and capabilities of Predix driving the adoption by internal and external application development teams
  • Facilitate the use of Predix by introducing, training and supporting application developers
  • Identify, lead, and/or support marketing campaigns, webinars, case studies that market the value of Predix
  • Collaborate across various engineering, product management, and customer engagement teams to facilitate demonstrations, training, development support, and engage with qualified partners
  • Collaborate with Predix Product Management and Engineering teams to support the requirements of GE businesses
  • Collaborate with GE Digital’s Commercial Marketing teams for market sizing and competitive research
  • Provide commercial support to internal and external Predix sales opportunities
  • Partner with a cross-functional team to support various vertical markets and geographical regions
  • Develop and lead outcome based marketing and selling approaches for new releases
  • Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
  • Work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
  • Develop and market software proof points
  • A minimum of 8 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience
  • GE Leadership Program Graduates will get credit towards relevant work experience, commensurate to the program they have completed
  • Good business acumen and ability to work across business lines
  • Experience marketing platforms and building partner ecosystems
  • Deep industry/domain expertise (data management, data integration and data analytics in industrial verticals)
  • Skilled at identifying stakeholders, influencing decision-makers and building strong business relationships
  • Experience in growing and managing a geographically-dispersed team
  • Demonstrated experience working with creative agencies and vendors to execute content strategies
60

Product Marketing Director, Messaging Resume Examples & Samples

  • Develop world-class, relevant, differentiated frames and messages for the segment, verticals, channels, and target markets as defined in the strategy
  • Write briefs—both exhaustive and executive summaries that can be used in to inform all go-to-market campaigns and tactics
  • Ensure ladder is created to build on existing Sage strengths, builds credibility where needed, and ultimately drives purchase
  • Drive programs/projects to enable claims and create credibility for claims as needed
  • Gain global legally approval for claims/messages
  • Version product launch content for segment, verticals, and target markets
  • Create segment versions of all sales aids, sales training, customer brochures, and global online content
  • Collaborate with product messaging members to develop umbrella message campaigns that incorporate multiple products for a cohesive launch and message strategy
  • Be your customer expert
  • Proven ability to create differentiated messaging for multiple verticals and target markets
  • 10+ years’ experience in B2B marketing in the technology industry, with at least 5+ years SaaS software industry
  • Experience in marketing to the small and medium business market
  • Exceptional presentation skills particularly around translating data into meaningful insights that broad audiences can easily consume
  • Ability to work in a matrix an international environment
  • Technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions
  • Excited to talk to customers, press and analysts
  • Avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets
  • Excellent oral and written communication skills, including specific experience writing/editing for different media and varied audiences
  • Strong teaming skills and experience to bring together diverse views and communicate/collaborate effectively
  • Strong creative, problem solving and strategic thinking abilities
61

Product Marketing Director Resume Examples & Samples

  • 5+ years experience in product marketing in a high tech company
  • Dynamic confident personality with ability to successfully drive projects with minimal guidance amidst multiple priorities and goals
  • Proven speaker in front of tens to thousands, including to global audiences
  • Proven creative thinker that independently generates and executes on innovative marketing ideas without an abundance of structure
62

Product Marketing Director, Insurancesuite Resume Examples & Samples

  • Engage fully with customers, industry and technology experts and the field to understand the market problems facing - general insurers in a time of rapid change
  • Research and communicate market dynamics and customer needs from a global perspective; synthesize into clear and convincing market requirements for the product area represented
  • In collaboration with product management and other stakeholders, develop product vision and thought leadership for market differentiation and innovation – and influence and collaborate across the company to drive it forward
  • Provide go-to-market leadership for the team - develop business strategies, prioritize challenges and opportunities, determine market availability, facilitate marketing
  • Own and deliver positioning strategies, content, materials, and thought leadership – craft and evangelize a compelling story that conveys the market challenge, solution, and evidence
  • Develop, tailor, and deliver core positioning, product messaging, thought leadership and customer stories across all media (presentations, collateral, videos, white papers, web content, case studies, data sheets, blogs, etc.) to support sales, demand gen, and outbound communication
  • Collaborate with Sales Enablement and Launch to prioritize sales and partner needs, deliver core messaging and presentations, deliver and support necessary sales tools and deal escalations
  • Support marketing and customer communication efforts and campaigns, including: demand gen, event and conference speaking, customer / prospect activities, testimonials, web / blog content. Be a thought leader at Guidewire and industry forums
  • Interact and influence stakeholders at all levels, ensure a collaborative and integrated approach across product families, functions and global sales organizations
  • Proven ability to build relationships and influence individuals and teams that are peers, customer executives, and internal customers. People in all teams must have a respect for the decisions that the successful candidate makes
  • Experience building, driving and executing strategy across multiple global regions or priority areas
  • Leadership – ability to be forceful in articulating and defending a vision, and to influence without direct authority multiple stakeholders. Orientation to not take disagreement personally, accept coaching, and have empathy for understanding where others are coming from
  • Track record of successful positioning work, content generation, and product launches, participating in industry events and engaging analysts and media
  • Objectivity and openness to others' views and continuously builds a positive culture, defaults to team work style and collaborative information sharing
  • Excellent skills and talent for communications in all forms and media - spoken, written, visual, presentations, websites, social media, video; formal and informal
  • 7+ years of product marketing, solution marketing or related experience
  • Experience in and understanding of the global general insurance industry esp. commercial lines experience preferred
  • Bachelor's degree in business, technology, marketing or related field
  • Willingness to travel up to 33% of time
63

Ikam Product & Marketing Director Resume Examples & Samples

  • Define together with the IKAM Director the overall IKAM strategy and customer strategies and approach, aligned with the Global & EMEA Product line & Marketing strategies
  • Work closely with the IKAM Director to define the growth and develop of the Product line & Marketing strategies for the Customer Development Plan
  • Ensure high level of relationship management with the IKAM customers and work closely with key stakeholders at the IKAM customers to ensure that FM products are well positioned in line with the agreed Customer Development Plan
  • Ensure a consistent product and marketing approach across the IKAM customers in all EMEA countries by creating an annual Product & Marketing plan and in that context, work closely with local teams to monitor implementation of the planned execution
  • Ensure that all plans and activities are done with Profitability and Sustainable Growth in mind
  • Support the rollout of standard processes and help to leverage synergies across regions
  • Operate in respect with our core values and support a corporate culture based on these values
  • Support and proactively manage relationships with a range of key stakeholders internally and externally
  • Act as a role-model to the country teams of marketing and product
  • Create a stimulating working environment and rewarding working relationships
  • Reflects high standards of business ethics
  • Marketing and Product knowledge and experience ideally with very large
  • Ability to summarize complex business scenario to Leadership Team
  • Solid working knowledge of the EMEA region
  • Wiling to travel in Europe to further the business
  • Comfortable in customer interaction and meetings
  • Direct: N/A
  • Indirect: Anyone in the local business units that are involved with the IKAM customers being managed
  • Minimum/Essential
  • Ideally Minimum of 10 to 15 years of experience in the automotive industry, especially in the Aftermarket business or similar businesses
  • 7 years of management, leadership and marketing, product experience
  • International Exposure
  • Desirable
  • Command of 1 other of the major European languages such as French, German and Italian
64

Product Marketing Director Resume Examples & Samples

  • Commercial acumen and understanding of product marketing within technical space is essential
  • Strong communication skills and ability to contribute to global product strategy is essential
  • Experience in working within matrix management would be a great asset
  • Previous experience in a similar role would be a great asset especially within IT industry however we are open to consider candidates who come from wider technical background
65

Product Marketing Director Resume Examples & Samples

  • Work with cross-functional teams to formulate comprehensive market and technology strategy to extend Marvell’s leadership position in this space
  • Participate in defining product and technology directions
  • Expertise with Wireless Connectivity technologies and in-depth knowledge of one or more of Mobile, Consumer, Service Provider, and Enterprise markets
  • Gram management experience including working with internal teams and customers
66

Product Marketing Director Resume Examples & Samples

  • Generally 15+ years relevant functional experience and is considered a senior subject matter expert
  • Operates at both a tactical and a strategic level
  • Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company
  • Regularly interacts with senior management on matters concerning several functional areas, divisions, and/or customers
  • May direct the activities of others in a matrixed environment (i.e. lead cross-functional teams on specific projects or initiatives)
67

DSP Product Marketing Director Resume Examples & Samples

  • Identify new opportunities and define future product requirements for Xtensa DSP instruction sets, including authorship of comprehensive Market Requirements Documents
  • Responsible for tracking and disposition of new feature requests from customers, engineering, and other marketing teams
  • Manage all phases of the product marketing lifecycle for assigned products
  • Work with Technical Publications team to insure that all documentation is accurate and clearly presented
  • This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned due to reasonable accommodation or other reasons
68

Product & Marketing Director Resume Examples & Samples

  • Defining and meeting annual profit plan targets (volume, revenue, margin)
  • Develop & communicate (internally) the long term business plans. Provide leadership in developing short term and long term profitable growth strategies
  • Ensure smooth collaboration and communication between Sales, Technical Support, R&D and Supply Chain for the execution of the strategy
  • Set price and volume targets for the Sales organization
  • Constantly scan the environment, analyzing industry trends and assessing business impact
  • Prioritize the technical support and R&D projects based on financial projections and strategic fit
  • Ensure all commercial assumptions are made upfront before committing technical resources and constantly test the assumption throughout the life of the projects
  • Provide guidance to Sales on contract negotiations
  • Develop and maintain a robust front-end innovation pipeline based on end-users and customers’ needs
  • Develop and execute the channel strategy
  • Identify adjacent and complementary spaces for growth and execute strategies to penetrate those spaces
  • Lead commercialization and marketing strategies to successfully introduce new products to market
  • Set the communications and promotion strategy ensuring brands have a clear promise and deliver on that promise
  • BS or MS degree in Chemistry, Chemical Engineering or in a Business Related field
  • Minimum 10 years of experience in a commercial role, including prior experience in a product management or strategic marketing management role in the B2B environment
  • Familiarity with the Marketing Plan process in B2B
  • Prior experience leading people through change
  • Technical and/or sales background in specialty chemicals or lubricants is a plus
  • Report writing and presentation – commercial, technical, plans, presentations to internal stakeholders
  • Market analysis and ability to organize and present data in a cohesive and meaningful fashion
  • As much as 30-50% travel globally