Product Marketing Director Resume Samples

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E Miller

Emily

Miller

998 Roberto Vista

Phoenix

+1 (555) 105 8743

998 Roberto Vista

Phoenix

Phone

p +1 (555) 105 8743

Experience Experience

San Francisco, CA

Product Marketing Director

San Francisco, CA

Hayes, Gorczany and Robel

San Francisco, CA

Product Marketing Director

Hiring, directly supervising, compensating and developing effectively a team of professional marketers
Owning the Growth Playbook process for a solutions portfolio
Strengthening Integrated Product Delivery and Support (IPDS) deployment
Collating published evidence to support GE Healthcare’s value proposition
Maintaining external and internal web content and social media avenues to build product awareness
Acting as the product marketing expert and evangelist for a particular engineered system solution both internally and externally
Facilitating innovative total customer offering development to ensure customer success

Philadelphia, PA

Principal Product Marketing Director

Philadelphia, PA

Predovic, Yundt and Fay

Philadelphia, PA

Principal Product Marketing Director

Develop and communicate differentiated Storage Cloud-focused value propositions and messaging for the Oracle Storage Appliance product lines, and work with product teams to create clear proof points that illustrate these value propositions
Develop primary customer facing collateral (event and customer-specific presentations, web, white papers, videos, etc) with strong customer business value messaging focused on Oracle Storage Appliances and contribute to cross-portfolio content
Provide FAQ documents for internal and external education
Drive go-to-market sales plays, event series, marketing campaigns and competitive displacement opportunities for the Oracle Cloud Storage Appliances that are implemented in conjunction with field marketing teams
Evangelizing and promoting new developer solutions with external and internal audiences
Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s Cloud go to market objectives
Plan and execute detailed cross-organizational product launch plans

present

San Francisco, CA

Principal, Product Marketing Director

San Francisco, CA

Schroeder and Sons

present

San Francisco, CA

Principal, Product Marketing Director

present

You will promote our HCM solutions by creating presentations for our top executives, as well as presenting our solutions to customers and internal stakeholders
You will use your creativity to define and create compelling customer-facing materials such as videos, customer success stories and solution white papers
Distill key functionality and benefits into core product marketing messages
Demonstrated success in defining customer pain points and market opportunities. Address customer pain point with product business value
Articulate and communicate Oracle Cloud differentiation and unique advantages to the market
You will be the expert in your product area, and will be expected to provide guidance to others
You will maintain a keen focus on how all of your activities support the growth of our revenues and customer satisfaction

Education Education

Bachelor’s Degree in Business

University of California, Berkeley

Bachelor’s Degree in Business

Skills Skills

Strong knowledge of the creative process and production
Extremely strong ability to partner with and work across departments within the company to accomplish results
Ability to manage multiple projects and strongly execute against them while working under tight deadlines
Ability to translate complex data sets and research into actionable insights and campaigns
Broad aerospace product knowledge is desirable
Ability to deliver high-quality products and services in a systematic, integrated fashion
Strong communication skills and ability to contribute to global product strategy is essential
Strong skills in communication, presenting, writing and ability to work well cross-functionally
Ability to adapt and learn quickly in a team setting
Ability to build strong working relationships across all levels of the organization

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15 Product Marketing Director resume templates

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ETF Product Marketing Director Resume Examples & Samples

Primary contact regarding product marketing initiatives and ideas for both ETF Product Management and IPS Sales
Oversee and manage the a team of Product Marketers responsible for marketing for all ETFs and related topics
Lead the development of all ETF product-level messaging/positioning
Manage development of investment product insights from the IPS Product Development team
Oversee the creation of campaigns for specific IPS products
10+ years directly related work experience in Asset Management Industry. Stong knowledge of ETFs mandatory
3-4 years directly related work experience in Product Marketing
Lead, mentor and develop a team of product marketers

Product Marketing Director Resume Examples & Samples

Product Messaging – Message, promote, and position our purpose, strengths, and proof points for each product
Ensure those communications are consistent across all mediums, disseminated through appropriate channels and leverage best practices to maximize effectiveness
Product Collateral System – Understand the use models of the various channels supported
Ensure appropriate, intuitive marketing materials that make the sales effort easier and are available on appropriate systems and websites to assist sales in providing the product story
Product Promotion – Create and execute comprehensive marketing plans for the launch of new and the promotion of existing products with targeted and useful literature, web, audio, and video content to promote priority products and showcase our insights
Video content to promote priority products and showcase our insights and perspectives in support of client investment needs
Continuous Improvement – Partner with Continuous Improvement, Marketing Operations, eServices and Compliance to analyze, design, and implement and optimize new strategic/tactical processes to create, review, approve, and deliver content with greater effi
Ten or more years of progressively responsible experience in marketing management in product marketing, marketing strategy, and/or marketing communications
Ability to work effectively individually and as part of a diverse team
Strong knowledge of the creative process and production
Demonstrated track record of meeting rapid-pace, demanding client needs
Ability to deliver high-quality products and services in a systematic, integrated fashion
Understanding and assessing the competitor landscape and ensuring core marketing materials are best-in-class
Experience developing marketing plans, including writing, developing, validating, producing, and distributing financial services materials
Knowledge of regulatory and industry rules, guidelines and standards as set forth by the SEC, FINRA, and GIPS

Product Marketing Director Resume Examples & Samples

Work directly with the editors in the New York Times newsroom to keep abreast of upcoming features, series and articles
Package editorial content into cross-platform sponsorship opportunities including overseeing the development of media plans and sales collateral
Working directly with news, help revitalize the calendar of print Special Sections into new and exciting editorial topics that are ripe for sponsorships
Work directly with product and technology to help build and evolve the sponsorship product offering on the web, tablet, mobile and other emerging platforms
Connect the sponsorship business in print and digital to NYT's growing conferences business
Deep knowledge of research and analytics – syndicated and custom -- plus market knowledge to position the sponsorship product offerings in a manner that addresses marketer needs
Play a vital role in working with Sales dev to respond to RFP's
Manage a team including writing, design, packaging and content strategy
Help set the strategy, execute and deploy new product launches. Work closely with product team to communicate and prioritize the sales team’s product needs
Work with the category ad directors to prioritize the accounts that will drive the greatest return on investment for the sponsorship effort
BA required. Business experience in content strategy, editorial or digital product also required
Strong knowledge of the digital advertising marketplace
Hands on expertise with comScore data, Chartbeat, and other analytics tools. Must understand how to mine research for insights
Product Marketing or digital development at leading media company(s)
Extensive experience in working in collaborative sales processes and product, tech including the interaction required in cross-disciplinary teams
Ability to quickly adapt to changing dynamics in the marketplace
Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by The New York Times

Product Marketing Director Resume Examples & Samples

Lead the SharePoint Product Marketing team to craft world-class Messaging & Positioning for end-users, IT, and Business Leaders
Act as Chief Spokesperson for SharePoint and Office 365 with press, analysts and at industry events
Influence product roadmap & direction by partnering with the engineering teams
Work across marketing, field and partner teams to orchestrate the Go-to-Market plan, including driving deployment, adoption and usage goals
Drive and maintain positive press and analyst relations in Team Collaboration, Portals and Content Management categories
Lead the team to develop creative marketing content, demos, competitive analysis, web collateral, and blog posts
Drive thought leadership as an evangelist for Office 365, and a subject matter expert for internal training, go-to-market activities, and presentations to customers and partners

Ad Product Marketing Director Resume Examples & Samples

Sales Strategy
7+ years of experience in digital advertising (programmatic/trading desk experience a plus)
Strong interpersonal skill
Strong sales story-telling and understanding of the digital market demand
Excellent presentation skills – ability to convey digital strategies in an influential manner
Experience working as a member of a cross-functional team
Deep understanding of Web culture, online advertising, and the agency/client/publisher relationship
Experience with and understanding of online ad serving technology strongly preferred
Ability to work across departments to influence and gather resources to support strategy
Experience integrating first and third-party research to validate positioning
Demonstrated ability to understand technology/products and client needs and successfully merge the two to tell a simple, compelling story

Global Digital Product Marketing Director Resume Examples & Samples

Development of digitally orientated marketing campaigns from strategy to execution
To develop these campaigns in partnership with country based marketing teams and large scale e-commerce and m-commerce merchants
Building and maintaining strong relationships with executives from key e-commerce and m-commerce merchants within the USA
Working with creative and media agencies to develop world class creative campaigns
Participating in business development programs and pitches
Coordinating cross functional teams from marketing, sales, product and technology on marketing –centered projects to drive brand and business results
Providing sound fiscal and budgetary management
Work with analytics team to provide ROI for marketing campaigns
Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
8+ years of experience in wide spectrum of marketing, with a solid grounding in social and digital media best practices
1-3 years in a marketing function in a corporate, matrixed, preferably global organization
A proven ability to build long term relationships with senior executives both within a company and with other partners
Experience in business development success
A proven relationship builder with corporate partners and clients beyond your company
Creatively minded and orientated with a passion for ideas and their ability to transform a b
Domain knowledge and depth of experience in social, mobile, paid and organic search, online display, digital media planning, website engagement and technologies that foster online engagement and response
"End-to-End" project management experience from insight to execution that demonstrates strong results-orientation and ability to ladder comfortably from strategy to operations, education and deployment activities
Solid financial and analytical acumen with strong ROI orientation
A great team member who adds energy, ideas and fun to our team and corporate culture

Product Marketing Director Resume Examples & Samples

Very strong written communication skills – you should enjoy writing in-depth content such as case studies, data sheets, white papers, presentations and blog posts
Ability to think strategically and anticipate industry trends
Analytical, organized and detail-oriented
Quick learner with strong intellectual horsepower
Enjoys understanding the nuances and details of how technology works
Excellent people skills to interact with colleagues (e.g., product managers, salespeople, sales engineers), cross-functional teams, customers and third parties (e.g., analysts and press)
At least 5 years’ experience in a product marketing role
At least 1 year of SaaS experience
Basic knowledge of Security industry
At least 7 years’ experience in a product marketing role
At least 2 years of SaaS experience
At least 2 years experience in Security industry

Product Marketing Director Resume Examples & Samples

Exceptional communication (written and verbal) and cross team collaboration skills
Experience planning and executing successful marketing campaigns and activities
This individual must be a self-starter and comfortable dealing with ambiguity, across a broad and complex portfolio of products
A proven track record of influencing product marketing strategy
Problem solving
Ability to multitask in a fast moving environment
Bachelor’s Degree in Marketing, Computer Science or related field required. Graduate degree in Business preferred
10+ years of proven success in Customer, Product and/or Relationship Marketing and specific experience in server and tools software a plus
Candidates must work well in a fast-paced and growing environment, be flexible and possess a can-do attitude to exploit the unexpected and to succeed in unpredictable situations
Proven ability to work successfully to build relationships with global stakeholders across different geo-political and organizational boundaries
Experience managing to a forecast and scorecard objectives
5 years MS Dynamics/Windows experience

Product Marketing Director Resume Examples & Samples

Understand Automotive Customer’s product and system requirements for image sensors
Analyze, understand and anticipate Automotive Market Image Sensor Trends as it relates to Autonomous Driving
Develop Market Requirement Documents (MRDs) and Product Requirement Documents (PRDs)
Works closely with Automotive Business Division on Strategic and Product Roadmap definition
Aid in Design In activities with customer and partners
Develop Go to Market Strategy for product positioning and pricing
Provide product training for new product introduction
Participate in conferences to gather market intelligence, meet customers, present papers and press articles
Create Marketing collateral
Minimum 2 years of Image Sensor experience
Ability to communicate clearly and concisely at all levels of an organization
Able to travel domestically and internationally (~30%)
BSEE or higher preferred. Technical background
Fluent in English and Japanese language
Working relationship with Automotive OEMs and Tier 1s
Disciplined and highly organized
Ambitious, energetic and an entrepreneur

Product Marketing Director Resume Examples & Samples

Drive global messaging and product marketing strategy, working closely with global sales and marketing teams
Direct and inspire a team of world-class marketers, including both direct staff and a large ‘dotted line’ organization
Deliver magnificent stories to capture the imagination of customers and strategic partners, working closely with technical marketers and engineers
Manage global asset delivery on time and on budget
Manage Radeon brand nomenclature, manage brand transitions, and deliver world-class advertising campaigns based on strong data driven market insights
Develop and manage a world class content management and delivery platform to ensure accurate, up to date and secure access to product positioning and storytelling assets, powerpoint slides, etc
Develop strategic and innovative GTM programs that zig while the competition zags
Drive marketing programs build thought leadership in the gaming space, working with content partners, customers and gaming leaders
Interface with customers, global OEMs, and strategic partners to evangelize marketing programs and products as required
Juggle hundreds of competing priorities and manage ambiguity in a fast paced and complex multinational environment
Bachelor's degree in business administration, marketing or related field
10-15+ years of experience in marketing in a corporate or agency environment, including a minimum of 10+ years’ experience in PC industry technology marketing
Proven track record in counseling senior management on marketing strategy
Excellent verbal, writing and editing skills; rigorous attention to detail and quality
Travel and flexible work schedule required
Problem Solving/Analysis
Technical Capacity
Learning Orientation
Teamwork Orientation

Product Marketing Director Scopus & Engineering Village Resume Examples & Samples

University degree in business or Marketing
Minimum of 10+ years’ experience in marketing, preferably in online product solutions, information or a related industry
Strong record of valuable content creation and writing samples and strong background in digital media distribution channels
Experience in Content Marketing Strategy, Inbound Marketing and the use of Marketing Metrics to increase Return on Investment, as well as traditional outbound marketing (PR, AR, events, demand generation, etc)
Proven ability to build relationships and guide teams from multiple functional areas, including Product Development and Sales. Therefore Excellent communication, presentation, documentation and organizational skills are essential
Attractive collective health care insurance package with considerable reduction rates
You can participate in the convertible personnel bond scheme
Flexible working arrangements
Numerous training, coaching and e-learning modules for long term job opportunities and development

Product Marketing Director Resume Examples & Samples

Hiring, directly supervising, compensating and developing effectively a team of professional marketers
Owning the Growth Playbook process for a solutions portfolio
Working with modality (e.g. MR, CT) and segment (e.g. cardiology) leads on the allocation of promotional budget, driving the development of KPIs and tracking of spend
Collaborating with strategic marketing/other P&Ls on disease state needs & responses
Understanding customer’s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
Developing/ contributing to regional marketing strategy, value proposition and solutions positioning
Identifying external resources/partners (including GE Corporate) to contribute to integrated customer solutions
Facilitating innovative total customer offering development to ensure customer success
Collating published evidence to support GE Healthcare’s value proposition
8+ years experience in marketing, product marketing or related field
Ability to lead teams and shape/lead growth vision and marketing strategy
Strong influencing skills
10+ years experience in marketing, product marketing or related field
Peripheral vision to nurture creative ideas and innovation

Product Marketing Director Mobile Resume Examples & Samples

6+ years of software product marketing experience
Direct experience product marketing mobile platforms and or mobile solutions strongly preferred
Enthusiastic, collaborative, and high-energy individuals who want to make an impact on the mobile industry
Excellent interpersonal skills, flexible, with a proven track record of establishing credibility with key customers, prospects and business partners, and sales teams
Leadership in visual and written communication, able to manage projects to create amazing content
Strong technical foundation. Subject matter expert on product and a credible spokesperson to customers and industry events
BA or BS degree and/or equivalent experience required

Product Marketing, Director Resume Examples & Samples

PRODUCT LAUNCHES: plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successful delivered to the market quickly and efficiently
MARKET REQUIREMENTS DOCUMENT: Develop and implement new marketing strategies that result in in market share gain, and provide direction and collateral for sales, marketing, and support teams worldwide
PRODUCT POSITIONING: Develop product positioning and messaging that differentiates your products in the market
LEAD GENERATION: Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects
SALES ENABLEMENT: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products
MARKET AND COMPETITIVE ANALYSIS: Evaluate industry trends, competitors, and standards, and how they apply to Hortonworks overall product strategy
PRODUCT EVANGELIST: Act as key public spokesperson, keeping the press and analysts informed of Hortonworks product strategy and progress. Create effective product and solution messaging, collateral and tools, and persuasive business plans

Product Marketing Director Resume Examples & Samples

5-10 years technical experience required, preferably in product development environment within the lottery\gaming industry
2 years or more of professional people management role
Strong understanding of the iLottery products, strategies, customers, competition and market segments
Technical subject matter expert with Player Direct, Command, and interactive platforms
Demonstrated ability to lead and integrate all aspects of the marketing discipline, from strategy and collaboration to messaging and implementation required
Motivated self-starter
Ability to interact at all levels of the organization
Strong organizational and problem solving skills for multiple, concurrent projects required
Strong analytic, fact-based decision-making, written and oral communications skills
Ability to communicate effectively with internal and external partners, senior management and customers while providing excellent customer service is required
Ability to be flexible in modifying work practices to meet customer needs required
Demonstrated experience managing projects and operating in a fast-paced, high-growth, and professional environment
Fosters strong relationships with internal and external resources. Engage with different functional teams and business units in order to drive business success and optimization

Product Marketing Director Resume Examples & Samples

Bachelor's degree in Marketing, Computer Sciences or Life Sciences, or equivalent experience; Master's degree or MBA a plus
Requires a minimum of 12 years of related experience, with knowledge and experience in the life sciences industry - especially in the clinical development area, preferred
LI-RL

Principal, Product Marketing Director Resume Examples & Samples

Above all, you will create content, position and differentiate Oracle’s HCM products to the market. You must be able to clearly articulate the product’s value proposition to customers, taking into account the context of the market, trends, a do-nothing alternative and competition. The value proposition must be compelling and supported by facts and details
You will collaborate and strategize with an array of other organizations within Oracle (such as Development, Sales, Product Management & Marketing) to define the appropriate product marketing mix, strategy and go-to-market activities
You will thoughtfully analyze our current market position and recommend ways to boost our market share, considering such things as customer segmentation, industry segmentation and product TCO/ROI
You will use your creativity to define and create compelling customer-facing materials such as videos, customer success stories and solution white papers
You will use social media, such as blogs, Facebook, Twitter, etc., to reach our target market
Minimum of 8+ years product marketing and/or solution marketing experience
Expertise and a proven track record successfully marketing enterprise and/or SaaS applications
Affinity for analyzing data to make informed marketing decisions

Principal, Product Marketing Director Resume Examples & Samples

Develop and execute go-to-market strategies and plans by product, theme, and/or audience
Manage outbound product messaging, positioning, marketing, and deliverables
Support corporate marketing activities, including: offer-based demand generation, event kit creation, online and social marketing, Google keyword programs, and 3rdparty tradeshows
Provide product messaging to meet a variety of internal and external needs including press releases, web site copy, newsletters, product guides, and event materials
Deliver presentations and talk with customers at targeted events
Strong knowledge of the end-to-end cloud services go-to-market processes including segmentation, targeting, demand generation, sales engagement (enterprise and volume), consumption, and optimization

Product Marketing Director Resume Examples & Samples

Understanding the competitive landscape and communicating winning tactics to the field and our partners
Working with product development teams to translate technical features into customer value propositions, compelling sales events and competitive advantages while evangelizing their solution and customer successes to our target audiences – both external and internal
6+ years in B2B or technical marketing
Strong knowledge of database, analytics, and Big Data solutions
Design / Graphic Artist skills a plus
High Tech Marketing Leadership background and Strong Program management skills a plus

Principal Product Marketing Director Resume Examples & Samples

Develop and communicate differentiated Storage Cloud-focused value propositions and messaging for the Oracle Storage Appliance product lines, and work with product teams to create clear proof points that illustrate these value propositions
Develop primary customer facing collateral (event and customer-specific presentations, web, white papers, videos, etc) with strong customer business value messaging focused on Oracle Storage Appliances and contribute to cross-portfolio content
Drive go-to-market sales plays, event series, marketing campaigns and competitive displacement opportunities for the Oracle Cloud Storage Appliances that are implemented in conjunction with field marketing teams
Work with Advertising to optimize paid search and other advertising channels
Create training material for Oracle Sales and Channel Partners on the Oracle Storage Appliances and on its integration with other product lines
Track and report on Oracle Storage Cloud Appliances business across Oracle’s geographies, develop a detailed understanding of wins, losses, competitors and ongoing opportunities in order to build pipeline and accelerate successful completion of sales opportunities
10 years’ experience in marketing storage solutions with a focus on Storage Cloud
Extensive experience marketing storage cloud for enterprise environments and data protection
Demonstrated success in defining and implementing marketing strategies for Storage Cloud that cross organizational boundaries
Demonstrated success in implementing end-to-end marketing activities involving multiple products, groups, audiences and deliverables
Demonstrated ability to identify customer pain points, repeatable use cases, target markets and target customers and deliver solution-focused sales materials to accelerate the sales and new product adoption cycle
Proven ability to implement successful go-to-market strategies for a broader range of storage and system products including All-Flash Storage, SAN Storage, Data Protection, Cloud Storage, etc
Undergraduate degree. MBA preferred

Principal Product Marketing Director Resume Examples & Samples

Distill key functionality and benefits into core product marketing messages
Articulate and communicate Oracle Cloud differentiation and unique advantages to the market
Develop compelling and differentiated content, including presentations, white papers, web copy, audio/video content, messaging guides, sales cheat sheets, collateral, etc
Plan and execute detailed cross-organizational product launch plans
Provide FAQ documents for internal and external education
Minimum of 6+ years’ product marketing and/or solution marketing experience
Expertise and a proven track record successfully marketing cloud services
Deep knowledge of software service delivery models and customer evaluation criteria
Capable of producing compelling, high quality documents and presentations on short timelines
Strong cross-functional collaboration skills
Self-motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment

HCM Product Marketing Director Resume Examples & Samples

Understand the market opportunity, identify key competitor strategies and ensure that ADP has a compelling and differentiated HCM position
Drive integrated overall marketing strategy for ADP’s iHCM product offering in collaboration with key EMEA stakeholders in the organization (Product Mgmt, Sales, Marketing, etc.)
Define marketing & communication EMEA roadmap in tune with the product release schedule
Work with internal and external, EMEA and local, partners to build an inventory of key marketing assets and tools that help to communicate ADP’s HCM story (i.e. white papers, videos, sales collateral, advertisement, emails, events, blogs, etc.) Position ADP as a global thought leader for innovative HCM solutions for the different EMEA Markets
Work with sales organizations to coordinate the rollout of the solutions. Support Sales Enablement teams in execution of their campaigns and activities
Work with Sales & Client Management to identify and leverage powerful client references to promote ADP’s HCM solutions
Build & develop partner offerings that complement & integrate with ADP products & services. Develop the partner support ecosystem
Act as a spokesperson for ADP’s HCM offerings within and outside of the company (events, roadshows, client meetings, etc.)
Track the impact of marketing & communication activities to assess their effectiveness, adjust marketing tactics as appropriate to maximize business results in collaboration with the EMEA Product Marketing teams
Develop and distribute communications to keep ADP associates and management informed of marketing programs, tools, and results
Generate quarterly and monthly reporting on the HCM product performance and roll out of projects
Manage “dotted line” country product marketing teams
Pilots & manages Product Marketing Budget
Organizational Awareness: Ability to work within a matrix organization (function, geography, business unit) to achieve outstanding business results
Strategic Planning: Develops and prioritizes target clients, markets and organizations
Creative Problem Solving: Finds win-win opportunities for ADP
Analysis & Solution Development: Develops persuasive business cases supported with insightful data
Making Complex Decisions: Can solve tough and complex problems; adds personal wisdom and experience to come to the best conclusion and solution
Project Management: Manages several complex projects to successful completion
Communication & Presentation: Demonstrates strong written and verbal communication & presentation skills
Collaboration/Teamwork: Works effectively with others, internally & externally, to achieve goals
Initiative: Proactively seeks out new business opportunities and identifies ways to advance the organization
Flexibility: Comfortable working in a dynamic, fast-paced environment where change is constant

Product Marketing Director Resume Examples & Samples

8 or more years of experience in a marketing leadership role
Ideal candidate must have demonstrated success leading marketing, strategic planning and product management. The successful candidate must possess proven marketing strategic, analytical and implementation skills
MBA degree from a top-tier school highly preferred
Deep understanding and experience with the ability to practically apply, as well as coach others to do so. Must link strategies to financial results
A confident, mature person with the ability to connect and inspire others. A proven track record of leading projects and cross-functional teams that successfully achieve milestones and complete deliverables
A driver who possesses the ability to take actions and implement effective solutions in a timely manner
A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills
A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force
Highest level of professional integrity and honesty as well as personal credibility

Senior Principal Product Marketing Director Resume Examples & Samples

Develop and communicate differentiated IaaS Cloud-Storage focused value propositions and positioning, and work with product teams to create clear proof points that illustrate these value propositions
Develop primary customer facing collateral (event and customer-specific presentations, web, white papers, videos, digital assets) with strong customer business- value messaging focused on Oracle IaaS Cloud-Storage services and contribute to cross-portfolio content
Work closely with Product Management on new product launch activities and the positioning of existing products for new opportunities
Drive go-to-market sales plays, event series, marketing campaigns and competitive displacement opportunities for Oracle IaaS Cloud-Storage services and associated hybrid and private cloud offerings
Create training content for Oracle Sales and Channel Partners on the Oracle IaaS Cloud-Storage services and on its integration with other product lines
Track and report on Oracle IaaS Cloud - Storage business across Oracle’s geographies, develop a detailed understanding of customer success stories, competitors and ongoing opportunities in order to build pipeline and accelerate successful completion of sales opportunities
5 years experience in marketing public cloud storage services and/or hybrid and private cloud storage services
Extensive experience marketing public cloud storage services and/or hybrid and private cloud storage services for enterprise environments
Demonstrated success in defining and implementing marketing strategies for public cloud storage services and/or hybrid and private cloud services across multiple organizations
Proven communication and writing skills with the ability to effectively present to business and technical audiences
Demonstrated leadership and creativity

Product Marketing Director Resume Examples & Samples

Minimum 7+ years experience in Product Marketing, including 2-3 years in a leadership role managing a product marketing or marketing organization
B2B experience with a top tier enterprise software/SaaS firm
Deep level of proficiency in product marketing essential, some degree of proficiency in product management is preferred
Ability to create and manage product collateral, whitepapers, and others
Background in other forms of marketing preferred (demand generation, PR, channel marketing, field marketing, campaign creation/execution, technical marketing, web marketing
Ability to translate complex data sets and research into actionable insights and campaigns
Advanced skills in analyzing industry/marketing related datasets to incorporate into strategic direction
Ability to manage multiple projects and strongly execute against them while working under tight deadlines
Extremely strong ability to partner with and work across departments within the company to accomplish results
Experience attracting, building, leading, and retaining high-performance teams
Exceptional public speaking skills

Product Marketing Director Resume Examples & Samples

Be the go to subject matter expert for Pega mobility
Create, publish and maintain informative and highly-technical content
Create, review and deliver product demonstrations to ensure effective differentiators
Generate market awareness and provide direct support for sales opportunities
Participate in analyst relations activities, including attending and presenting at key analyst events
Continuously conduct market analysis to identify key opportunities and threats
Work closely with product management to impact product direction, possible new features, functions and technology to be included within the solution
Measure and manage impact of marketing activity on the customer lifecycle, bookings and revenue
10+ years of experience selling, marketing, implementing enterprise software solutions
Bachelor’s degree and/or equivalent experience (Masters preferred)
Direct experience marketing mobile platforms and or mobile solutions strongly preferred
A proven track record for establishing credibility with key customers, prospects, business partners, and sales teams
Leadership in visual and written communication
A strong desire to make an impact on the mobile industry
Ability to manage multiple projects and create engaging, informative content
A strong technical foundation, including subject matter expertise on product and a
The confidence and credibility to act as a Pega spokesperson to customers and representative at industry events
A personality that showcases enthusiasm, collaboration, interpersonal skills, flexibility and high-energy

Product Marketing Director Resume Examples & Samples

Understand the challenges that key buyer personas of digital and store commerce solutions (e.g., VP of E-Commerce, VP of Omni Channel, CMO, VP of Marketing, E-Commerce Director. VP Store, VP Retail) face across the Commerce Cloud products and how address those challenges particularly as it relates to the other clouds
Liaise with other Salesforce cloud product marketing teams to find opportunities to make Commerce Cloud part of their go-to-market efforts
Develop product positioning and messaging for Commerce Cloud that weaves in other Salesforce clouds' messages and value proposition
Create compelling and easy to understand presentations to convey our vision for the market, product strategy, features, benefits and more
Create inspiring and compelling product demos and customer videos to use for events and web marketing
Communicate the value proposition of the combination of Commerce Cloud with other clouds to teams involved in go-to-market efforts across the company
Lead the go-to-market launch of a solution combining Commerce Cloud with other Salesforce clouds
Partner with the Web and campaigns teams to drive Web site strategy, messaging, content, SEO and measure and optimize performance
Advocate for the solution in the field including marketing events and sales meetings
Work closely with product team, both to understand strategic direction of Commerce Cloud and to influence the direction of the roadmap through your understanding of the market and buyer needs
Work closely with other marketing teams to make sure their field plans are infused with rich knowledge about assigned products, target markets and buyers
Drive our presence at company and third party events, including strategy & planning, content & messaging, and measurement & analysis
Work closely with other product marketers to ensure positioning and messaging meshes with that of other solutions to create a "whole greater than the sum of its parts" effect across Commerce Cloud's entire platform
Identify, develop and/or manage the creation of a variety of content types - written, videos, presentations, etc. -- as needed to fuel sales and marketing success
In general, serve as the internal champion of assigned solutions, letting nothing get in the way of achieving the go-to-market goals of assigned solutions

Product Marketing Director Resume Examples & Samples

Drives LOB strategic initiatives in emerging or established markets that present large opportunities for Dell’s LOB
Responsible for executing on functional and business goals for the group
Addresses problems across functional areas of the business
Responsible for meeting End User Computing goals and objectives including PnL
Oversee the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share
Manage the hiring, staffing and maintaining of a diverse and effective workforce
Graduation + Postgrad/MBA from a premier institute with least 15 years of experience in sales and marketing, including at least 5 years of people manager experience
Prior experience in handling Consumer & commercial / enterprise (desktops, laptops, tablets, workstations) products sales & marketing is necessary
Extensive understanding of technology and the IT industry / competitor landscape in the country
Strong Leadership skills -- Ability to Build Effective teams and manage/develop Direct Reports
Good Business and Financial Acumen
High Drive for Results to consistently meet and exceed the business objectives

Product Marketing Director Resume Examples & Samples

Lead the global mobility product line with a combined revenue of more than $600M
Achieve the key LOB success metrics including global sales, contribution, gross and operating margin, pricing performance, delivery performance, inventory performance
Lead global and regional product marketing, product strategy and roadmaps for the mobility portfolio
Create and implement growth plans for the lines of business including appropriate product management and marketing initiatives
Establish measurable action plans and performance metrics to monitor ongoing performance for the line of business
Indirectly influence regional sales and marketing organizations to drive sales growth in mobility while assuring the long term strategic direction of the business
Develop strong partnerships with key customers and suppliers
Support Breakthrough Leader to generate ideas, drive and successfully launch breakthrough initiatives
Actively drive and contribute to certify HOS Gold the Productivity Products business enterprise
A minimum of 10 years of experience in a marketing and product development role
A minimum of 5 years of experience working with diverse global teams
A minimum of 5 years of people management experience
MBA or Master’s Degree preferred
Great team builder with proven track record for hiring, developing and promoting people into bigger roles
Experience working within a matrixed operating environment as well as in a strategic consulting or senior staff marketing role
Excellent broad-based business thinker who can collaborate effectively with peers and executive functional and senior business line leaders
Global operations exposure, with experience in developing effective global business strategies and marketing plans across many different operating environments
Experience in electronics design, manufacturing and sourcing
Proven track record to growing a business with profitable, organic initiatives that leverage a company's core technology, cost and competitive advantages
Experience with the implementation of growth, new business development and marketing initiatives that lead to stronger market penetration
Proven ability to successfully direct new start-up business opportunities, including market assessment, strategic planning, objective setting and implementation
Strong business acumen, 'street smarts' and an in-depth understanding of the marketing and financial implications of new opportunities
Ability to understand and add value to high-level management interactions, with a proven ability to develop and 'sell' creative business strategies
Ability to partner with the regional sales organizations and assist in contract negotiation
Experience managing in a matrixed and lean culture that continuously prioritizes growth as well as operational excellence
Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues

Product Marketing Director Resume Examples & Samples

Provides leadership and direction to ensure that overall marketing function is effectively meeting the organization’s strategic goals for a broad functional area
Directs the development of market requirements for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing
Directs and controls the activities of a broad functional area and leads effective marketing and cross-functional teams
Directs the development of business plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
Recommends to GM how to most effectively deploy resources to achieve business goals for a broad functional area
Directs the competitive analysis of specific products or product lines
Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
Drives effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
Recognized as “guru” or external expert in a function

Product Marketing Director Resume Examples & Samples

Marketing: Highlight the correct positioning, differentiators, and values in our key marketing materials – e.g., website, press releases, white papers, tradeshows, webinars
Sales: Collaborate with leadership to enable their teams to be successful by providing training sessions, as well as help formulate operating mechanisms, metrics and tools to drive efficiencies and scale
Product Management: Outline future requirements, and understand how current releases impact our value propositions and benefits to our customers
The ideal candidate would have a proven track record of thinking strategically, systematically breaking down a problem into actionable components, working at both a strategic and tactical level, and having the emotional intelligence (EQ) to work with many different personality types
Market and competitive analysis: Identify key market dynamics in each of our target geographies that will impact our go-to-market strategy, as well as understand the differentiators vis-à-vis our key global competitors
Customer analysis: Define customer segments backed by qualitative interviews and quantitative data coming from system usage and primary/third party research
Sales enablement: Empower sales and marketing teams with compelling presentations, training sessions, and materials that tell our go-to-market strategy and durable advantages
Cross-functional coordination: Work closely with marketing, sales, and product management teams to achieve our stated business goals
Marketing materials: Create and evangelize our products and services by developing our value proposition and positioning that feeds into our materials and content that include, but are not limited to, presentations, data sheets, case studies, tradeshows, and white papers
Customer/Audience Content: Manage and execute website and social media content for product differentiation in support of our Market strategy and support driving Technology Road Maps and planning
Leadership: Justify, build, lead and Manage marketing staff for business unit
Minimum of 10 plus years of product marketing experience in commercial or defense industries
Bachelor's degree required; or combination of education and experience
Proven organizational skills to effectively manage multiple projects with tight deadlines
Excellent written and verbal communications to effectively influence individuals and groups
Ability to synthesize vast amounts of data into concise business drivers for senior stakeholders
Creative problem solver and entrepreneurial – comfortable to do field research, cold calling, etc
Proficiency in Microsoft Office Suite – e.g., PowerPoint, Excel

Product Marketing Director Resume Examples & Samples

Product line management of complete life cycle of, current products including product business plans and product roadmaps coordinated with all business units
Development of new product concepts, especially focusing on collection of solid VOC information and development of robust product business plans
Development of product roadmaps that consider mandates, competitive threats, and customers need dates to develop executable plans that meet all requirements in an appropriate time frame
Communication and coordination with all other N&S leaders and applicable M&PM teams to identify synergies, design reuse, and coordinated development requirements
High degree of interaction with customers, regulatory agencies, potential partners, E&T, BGA, D&S and ATR
Owns and manages product life cycle financial performance
Develop and execute strategic plans, product plans, including cost and growth strategies
Develop cost reduction strategies
Product performance and integrity
Owns product prioritization and approves all funding requirements and changes, and manages funding of the changes
Approves all product line financial analysis in accordance with product line roadmaps/strategies
Determines and approves pricing inputs for all financial analysis, value pricing, pricing strategy and catalogue publications
Align resources for product strategy deployment for product line execution- including capital, RD&E, recovery, and technical capabilities (engineering and manufacturing)
Supports the Product Action Committee related to area of responsibility - to drive cross functional product strategy execution
Develop and execute integrated product, technology, and environment roadmaps
Develop and understand customer total cost of ownership
Develop and foster strong customer & partnering relationships
Strengthening Integrated Product Delivery and Support (IPDS) deployment
Establish management operating systems (MOS) to measure comprehensive program performance against customer requirements
Support program scope control, baseline changes, and net investment during design, development, certification and entry-into-service
Participate in monthly operation reviews for the customer and program relative to VOC, Development Program, Project & Delivery Performance, Quality/RCCA, and Reliability
Work closely with the PM and AME organizations to implement cost reduction activities necessary for the baseline Greensheet
Heavy participation in STRAP and AOP activities
Develop infrastructure at HIS to support STRAP and program management
Effectively work in and maintain excellent relationships with all levels of the matrix organization
Ensure appropriate resolution of VOC issues in conjunction with applicable functional support
Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
Analytical Thinking and Decision-Making: A "conceptualizer" of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills
MBA from top tier school highly desirable
Background and knowledge of marketing processes, principles and tools, and a proven track record of successful new product planning and introduction
Program management or site leadership background
Background with customers and proven ability to collaborate across product lines and technologies to develop joint strategies and roadmaps
Ability to collaborate with functions (engineering / ISC / C&PS) to execute product plans and roadmaps
Broad aerospace product knowledge is desirable
Ability to think strategically and to scope tasks and set goals
Ability to manage business and organizational vision by communicating a compelling purpose, driving change cross-organizationally, and inspiring and motivating people and organizations
Knowledge of Aerospace business allowing for innovative concepts and promotion of new ideas
Written and presentation communication skills

Product Marketing Director Resume Examples & Samples

Perform Market Analysis: Assess brand and product portfolio needs and opportunities through a thorough understanding of category, stakeholder needs, competitive field and related opportunities/threats
Develop Strategic Plans: Develop the annual strategic plan for the Hospitality/Offices segment, identifying and prioritizing target segments; developing competitive value propositions; articulating product and go-to-market strategies; and business cases to support major investments. Use Pricing Excellence tools to define product portfolio strategies
Product Planning & Execution: Manage product managers responsible for developing and executing an annual product plan that supports the business’ strategic efforts. Analyze portfolio performance, competition and market in identifying gaps and opportunities. Gain alignment with Executive Leadership and other Market Segment Directors on initiatives and investment approvals, leading to on-time, in-full new product development
Perform Portfolio Analysis: Regularly assess the performance of current product portfolios related to sales and profit growth. Prune and grow portfolio based on performance and opportunity
Execute Product & Program Performance/Competitive Analysis: Through regular interaction with other Market Segment Directors, technical/installation team, R&D, sales and customer service, lead product and program managers in assessing Tarkett’s offering as compared to direct competitors. Lead the development of recommendations on improvements/changes and manage enhancements
Implement Training & Communications: Support product and portfolio initiatives through product and programs management team’s direct and on-going support of sales, distribution and manufacturing network. Provide relevant content and technical expertise to Brand Experience team in the development and execution of support materials for portfolio
Achieve New Product Innovation: Work closely with North American R&D in the development of relevant product innovation for market. Aligned with TNA R&D, understand the initiatives and progress of projects within global R&D, identifying local market opportunities and assigning the right support within project management team to execute in North America
Carry out Budget Development & Management: In working with Brand Experience Director and R&D, develop and track budget related to the activities defined above. This will include both internal and external resources, material use and collateral support
Team Development: Assess skill and experience levels of team members related to demands of position and future roles. Proactively communicate and coach to develop a strong team within an aggressive, end-user focused environment

Product Marketing Director Scopus Resume Examples & Samples

University degree in Business or Marketing
Minimum of 10+ years’ experience in marketing, preferably in online product solutions, information/software industry or analytical products
Strong record of valuable content creation and writing samples, experience in marketing planning and strong background in digital media distribution channels
Proven ability to build relationships and guide and lead teams from multiple functional areas, including Product Development and Sales. Therefore excellent communication, presentation and organizational skills are essential. People management experience is required
Experience in serving the global market and working in an international environment (matrix organizations) and preferably experience in the publishing industry
Competitive salary and a 13th month

Product Marketing Director Resume Examples & Samples

Lead product launch efforts, acting as connection point between product, marketing and customer success to go-to-market
Deliver user & customer insights to inform product and marketing strategies
Translate product features into integrated customer benefits
Develop standard messaging and storytelling for Limeade products
Lead strategic go-to-market execution for product
Manage our release readiness team
Manage customer communication about product updates
Manage product training for LimeMates (Limeade’s internal well-being program)
Work with sales leadership to develop sales tools and training
5-7 years of product marketing experience in a technology company
Solid understanding of technology
Strong critical thinking and research skills
Ability to adapt and learn quickly in a team setting
Ability to multi-task and manage multiple deadlines
A love for brainstorming creative ideas and storytelling
Excellent interpersonal skills, including written and oral communication skills
Comfort with ambiguity and a willingness to work with a high degree of autonomy
High-growth company, startup and/or SaaS experience a plus
Bachelor’s degree in business or marketing. MBA preferred

Product Marketing Director Resume Examples & Samples

Own the full spectrum of marketing for specific Rent the Runway products, which may include subscription (Unlimited, Style Pass), last minute rental (RTR Now), special event rental (4 or 8 day), iPhone app, and/or new customer activation
BA/BS degree at minimum (MBA preferred)
8-10+ years experience in product marketing, brand management, or product management, with a history of leading consumer marketing throughout a product’s lifecycle preferred
Capable of analyzing user and performance data to establish clear measures of success and build compelling stories with data
Understand what it takes to build powerful brands in today’s world. You have experience building and cultivating strong brands
Thrive in a fast-paced environment

Product Marketing Director Resume Examples & Samples

Proven track record and experience with ERP software solutions with special emphasis on financials for mid-market or enterprise companies
Passion for managing and promoting high technology products, from development through launch and sales ramp-up
Strong analytical ability to assess complex situations and exceptional creativity to provide solutions
Ability to influence positive thinking and gain acceptance from technical, non-technical and management audiences
Superior analytical, writing, verbal and time management skills
5-7 years in a senior product marketing or product management role in the software industry
BA/BS in a relevant field, MBA is a definite plus
Accounting Qualifications

Product Marketing Director Epip Resume Examples & Samples

Creating plans and strategies, while proposing product value propositions and product positioning in accordance with the global product marketing strategy
Ensuring set targets are achieved with main focus being attainment of total demand orders (ABB and 3rd Party), growth margin %, net price variance , Net Promoter Score (NPS), inventory turn on finished goods, and requested on-time delivery
Developing a business plan and strategy for the market that ensures attainment of business growth and profitability in the domestic market
Providing technical support to the sales team and ensuring customer satisfaction is attained by maintaining and building strong relationships with new and existing customers
Working together with the order handling team and logistics team ensuring effective functioning on inventory and delivery
Ensuring strategies implemented are in accordance with global and local standards
Ensuring safety work environment and Conducting risk assessments in a timely manner
Developing and implementing Product Launch Plans for products being brought to market
Developing Products Gaps and providing Market Analysis to support the development teams to bring new products to market

Region Product Marketing Director Resume Examples & Samples

Collecting win/loss & competitive insights on product portfolio at regional level; feedback to global product team; recommend and develop marketing programs to adjust product positioning and improve win rate
Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and market share
Prioritizing and mapping customer segments and works with each region’s Field Marketing team on demand creation activities
Hiring, directly supervising and developing effectively a team of professional marketers
Minimum 10 years commercial experience including 5+ years’ in marketing, product marketing or related field
Excellent oral and written communications skills (English)
5+ years’ experience in B-to-B marketing ideally in Asia-Pacific
Medical imaging equipment industry acumen
Deep marketing expertise in market & customer insights and product commercialization

Product Marketing Director Resume Examples & Samples

Provide strategic direction for the strategy, planning, creative development and implementation of integrated marketing communications to support Vehicle Lines programs and strategies, offering solutions and recommendations to marketing leadership and business partners
Find the intersection between consumer needs and Allstate solutions/potential solutions; translate insurance product language into compelling, relevant and consumer friendly concepts
Influence and contribute to strategic direction of senior leadership through formal and informal communication; be accountable for program plans, execution and results
Cultivate business partner relationships with senior level leaders across the enterprise
Influence future Allstate products/offerings by demonstrating consumer needs, trends and competitive opportunities
Demonstrate expertise for development and implementation of complex integrated marketing communication programs, including analyzing research/data inputs, developing marketing strategy and marketing communication plan, and determining and allocating resources required
Lead and oversee all elements through completion, measurement and post program analysis
Provide work direction and business context to ensure employees understand the link between their work and company goals and strategies
Confidently lead sizable internal and external presentations
Ensure effective use of company resources; accountable for program budgets; lead others in managing program budgets and provide monthly and quarterly budget forecasts to internal finance team; recommend and secure resources and project/program funding
Approve budgets, training plans, non-budgeted resource acquisition, employee performance and new policies and procedures
Integrate across Marketing teams and other departments/AORs, building and growing relationships with internal and external business partners and resources
Direct, influence, negotiate and persuade team members to support business goals and initiatives
Initiate new innovations/ideas/processes; translate into action; lead others in implementing action plans
Achieve results by creating a high performance environment; manage, develop and direct staff, interns and marketing/advertising agency partners with varying skill level and experience
Manage, develop and directs four teams with four direct reports for potential succession planning
Direct multiple outside agency partner teams to deliver IMC campaigns that are on strategy, break through creatively and that are delivered on time, on budget and without errors
Ensure legal and compliance processes for marketing programs and program elements are adhered to and completed without error
Advanced ability to translate business objectives into action plans
Advanced relationship management and leadership skills
Advanced experience using Microsoft suite, including PowerPoint
Advanced relationship, interpersonal and negotiation skills
Advanced strategic and analytical skills
Advanced financial acumen
Advanced solution skills; flexible in times of change
Exceptional communication skills, both written and verbal; excellent ability in coaching others to write, copyedit and judge creative
10-15+ years of Marketing experience, preferably including both Advertising/Marketing Agency and client side marketing experience
Bachelor’s degree required: Marketing, Business, Journalism or Communications concentration preferred
MBA/Master of Marketing or related field preferred
Must be highly motivated, a passionate team player and provide a track record of successfully motivating and leading high performing teams
Knowledge of insurance business, with an emphasis on personal lines and innovation trends

Product Marketing Director Resume Examples & Samples

Build operational cadence and serve as a key and active member of the senior management operating team for respective business line
Monitors business metrics in regard to revenue, pipeline, win rate, market share and product portfolio mix. Communicate these metrics to the senior management team along with appropriate corrective action plans
Provide leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
Drive efforts with product and business development to define an overall product and technology portfolio strategy that will drive the long term growth of the organization
Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace. Including the process of obtaining and disseminating competitive intelligence across all markets and product lines
Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
Collaborate with Sales, Business Development and OEM to define effective sales channels of all products
Establish effective relationship with the sales force with leadership, training, pricing and positioning expertise
Establish metrics for the measurement of marketing program effectiveness
Responsible (in collaboration with sales) for the development of the company’s revenue forecast
Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

Product Marketing Director Resume Examples & Samples

Minimum 10-years television/digital marketing/planning experience Thorough knowledge of national and world news and entertainment events
Deep understanding of digital, social brands and their capabilities
Strong leadership skills
Strong communication and management skills
Experience within the digital entertainment/news space
Complete familiarity with CNN programming, media reach and on-air talent

Product Marketing, Director Resume Examples & Samples

Responsible for owning the end to end product marketing pipeline beginning with writing strong business requirements, defining positioning and messaging of new features, communicating release details, coordinating the go-to-market plan and measuring the impact of new features after release
Partnering with product to define new features and design KPIs that can be A/B tested to validate a feature’s success or failure
Collaborating with marketing peers to layout the end-to-end go to market plan including paid promotion, events, press, and social media
Working cross-functionally to disseminate internal communication to all stakeholders including customer service, operations, executive leadership, and more
Ensuring that messaging across the various user-facing channels, such as app stores and site placements, is consistent with the product positioning and aligned with the brand
Participate in market research to help the definition of user personas
Support product evangelization through demonstrations at CES and other major industry events and drive awareness through early access pre-release demonstrations of the product for influential writers, reviewers and publications under embargo agreements

Product Marketing Director Resume Examples & Samples

Establish a consistent GTM process that integrates with the rest of the marketing solutions suite of products
Work closely with Product, Sales, and Marketing leadership to facilitate cross-functional alignment and clarity on objectives as well as roles and responsibilities and engagement models
Establish a process to consistently introduce the voice of the customer into the product planning process
Drive clarity in granular buyer personas and alignment across solutions
10+ years experience in product marketing with 6-8 years in high-tech businesses
Experience managing and developing a team
Ability to lead through influence and negotiation with skills that range from crafting strategies from broad business objectives to the "roll-up the sleeves" execution of product details
Strong PC Skills (Outlook, Word, Excel, Powerpoint)
Education: Four year accredited college degree required. MBA preferred

Product Marketing Director Resume Examples & Samples

Develop strong and clear understanding of market dynamics, competitors, and customer requirements
Develop and drive execution of a 5-year strategic plan which creates a competitive and technological advantage and superior financial results
Drive customer segmentation and marketing strategies to profitably grow customer share of wallet, including pricing
Achieve all sales, profit, ROI and working capital objectives
Drive product sales and SIOP process and effectively manage product life cycles and inventory
Develop strong supplier relationships and develop strategic options to drive productivity
Drive business objectives through effective cross-functional and regional relationship building
Improve people capabilities, communicate and motivate employee base
Investigate new market and application opportunities aligned with the business strategy that provide significant scale and synergy to drive growth and leverage current portfolio of services and customers
Lead the team to help identify and drive organic growth opportunities in core markets as well as adjacent opportunities
Implement processes to manage product strategies and position to gain maximum leverage at attractive customers
Partner with R&D team to prioritize new product development initiatives and strategically manage product lifecycles
Define and manage research into markets and competing products
Drive understanding and management of value proposition to various customer segments
Lead the product line in developing a highly successful five year growth plan including marketing plans translated into global and regional strategic plans
Provide key thought partnership with the VP/GM and HEM leadership team colleagues to assess product line organizational capability and implement strategy to improve/upgrade as appropriate
Lead team to define and implement specific value propositions for customer based on value equation of the new product offerings
Ensure organization is equipped to decode technology or other benefits to value terms and communicates to customer
Develop and implement strategy to fully leverage the sales function
Ability to travel globally up to 30% of the time
Minimum 10 years commercial experience in a manufacturing environment
Experience with PVD / sputtering targets industry preferred
BS in engineering or sciences preferred
Experience partnering with business and staff leadership
Proven experience coaching and influencing employees, other leaders, and customers
Demonstrated success in P&L role, driving team accountability for success
Passionate about measurable improvement in business results
Strong value based selling and marketing skills
Strong ability to influence and energize others
Demonstrated innovative thinking and execution
Creates solutions for alternatives
Well honed customer interface skills

Product Marketing Director Resume Examples & Samples

Responsible to define and develop all major marketing strategies, plans and implementation for consumer products. Develop all marketing strategies: Market and consumer analysis, communication target definition, communication concepts and campaigns development (positioning and tactical campaigns) across all communication and experience touch points (ATL/BTL/Digital). All this with support from internal marketing teams, global teams and agencies
Responsible to align with business units, strategic business priorities, investment, implementation calendars, integration with rest of Citbanamex Ecosystem ( retail and digital banking). Responsible to develop ROI analysis and evaluation of core strategies based on business results
Internal and external lead with Agencies, other marketing areas, business units, Global teams, and Consumer marketing team capabilities development
Bachelor´s degree and MBA or a post graduate degree is a must
Fully bilingual in English and Spanish
Highly talented and down-to-earth, with proven success at the senior marketing functions level of consumer product companies
At least 15 years of proven consumer marketing experience gained within top multinational/global organizations
Proven experience within matrix organizations between geography and product sectors
Demonstrated experience in managing teams within a matrix reporting environment
Effective negotiation skills

Principal Product Marketing Director Resume Examples & Samples

Driving marketing initiatives for awareness, demand generation and evangelism for Oracle Big Data Cloud solutions amongst new Hadoop developers
Manage launch programs and service rollout including internal and external updates
Creating programs to acquire net new customers and ISV/SaaS partners and new applications developed on Oracle Big Data Cloud by existing customers
Managing marketing activities within the context of the overall corporate plan to meet company objectives
Creating content for sales enablement, demand generation events, direct marketing offers, advertising, website content, social marketing, PR and AR
Evangelizing and promoting new developer solutions with external and internal audiences
Driving and managing Oracle’s presence in appropriate events and conferences
Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s new developer outreach objectives
Ensuring successful product launches
Strong big data and database developer cloud service marketing functional expertise
Strong developer technical background
Knowledge of the Big Data, Data Warehousing and Database markets
Familiarity with technologies such as Hadoop, R, Spatial, Graph, servers and storage
Knowledge of Oracle products a plus
Outstanding communication skills, both written and spoken
Superb analytical, organizational and execution skills

Principal Product Marketing Director Resume Examples & Samples

Driving marketing initiatives for awareness, demand generation and evangelism for Oracle Database Cloud solutions
Create Data Management content for DBCS, ExaCS, ExaCM, DB12c to support Communications, Social, Web, Digital
Cultivate data management evangelists for Data Management Cloud in the user community for Data Management solutions and related IaaS solutions
Creating content for webcasts, demand generation events, direct marketing offers, advertising, website content, sales enablement, social marketing, PR and AR
Strong experience in Cloud product marketing
Knowledge of the Database, Data Warehousing and Big Data markets
Familiarity with technologies such as databases, servers and storage

Big Data Product Marketing Director Resume Examples & Samples

Manage a team of Product Marketing Managers to drive the development of value propositions, core content, marketing, and go-to-market strategies for AWS big data services
Work with engineering and product management teams to distill key functionality and benefits into core product marketing messages
Work closely with AWS executives, including VP- and C-level executives, to build messaging and produce seminal content
Work effectively across AWS with groups such as sales, business development, recruiting, evangelists to achieve business goals
10+ years of relevant work experience in fields such as product marketing or product management
Should be self-managed and proactive, leading by example with highest standards and demonstrated ability hire and develop top talent and teams
7+ years of product marketing experience
Experience with launching new and disruptive services preferred

Product Marketing Director Resume Examples & Samples

Overall CoE Governance
Rules of Engagement between CoE and PM teams
Macro Process Definition
Critical ‘Day Of’ Support
‘L2’ Issue Resolution
Undergraduate degree in business from top university
3+ years post college work experience preferably in management consulting
Strong understanding of business numbers, analytics & analysis
Proficient with entire MS Office suite, especially with Excel (inc. pivot tables, macros, etc.)
Excellent verbal and written communication skills, including ability to produce executive-level reports

Senior Principal Product Marketing Director Resume Examples & Samples

Develop and communicate differentiated value propositions and positioning and work with product teams to create clear proof points that illustrate these value propositions
Develop primary customer-facing content (digital assets, event and customer-specific presentations, web, white papers, video) with strong customer business-value messaging. This person will also contribute to cross-portfolio content
Work closely with Product Management on new product launches and the positioning of existing products for new business opportunities
Drive go-to-market sales plays, event series, marketing campaigns and competitive displacement opportunities
Create training content for Oracle Sales and Channel Partners
Track and report on business across Oracle’s geographies, develop a detailed understanding of customer success stories, competitors and ongoing opportunities in order to build pipeline and accelerate successful completion of sales opportunities
5 years experience in marketing NAS storage systems and public cloud storage services and/or hybrid and private cloud storage services
Extensive experience marketing enterprise storage solutions, cloud storage services and/or hybrid and private cloud storage services for enterprise environments
Demonstrated success in implementing end-to-end marketing initiatives involving multiple products, groups, audiences and deliverables

Product Marketing Director Resume Examples & Samples

Produce lead gen forecasts, set budget spend priorities, and measure overall results against performance. Monitor and analyse campaign performance overall against lead and other marketing goals and make and implement recommendations for optimisation
Develop strong localised messaging and translate that throughout marketing mix, web site, and sales touch points
Optimise the marketing mix across multiple channels to drive new prospect acquisition, prospect nurturing and revenue growth. Manage all core marketing programs, including F-F briefings email campaigns, webinars, telemarketing programs, tradeshows/events and assist with content for communications
Design and execute integrated marketing campaigns, find successful new vehicles and new media, track and analyse campaign effectiveness and ROI
Manage a variety of tradeshows as well as in-house run events such as the annual SuiteConnect forum
Deploy industry best practice digital marketing to support the key business objectives. This includes content marketing, social media engagement and activation, SEM, SEO, website development projects, campaigns and above all lead generation
Work with the wider APJ marketing team to manage the campaign calendar and outline key regional marketing themes and messages throughout the fiscal year as well as create specific local campaigns
Manage the content for the Asia websites to optimise and localise the sites, landing pages and PPC campaigns
Work closely with the APJ (Asia Pacific & Japan) Senior PR Manager to produce press releases, strengthen media relations and build customer case studies
Assist customer marketing efforts, including customer reference program. Work with AMO (Account Management Organisation) and global resources to keep expanding and making the regional reference list more effective, while building case study assets and ensuring they are marketed effectively through web site, sales tools, etc
Work closely with the inside sales BDR (Business Development Representative) team and direct sales team to develop marketing programs and communications for the region and identify messaging that’s closely aligned with key customer stories for each core vertical vs horizontal
BA/BS in related area required
Minimum 10 years marketing experience
Must be entrepreneurial—interest and willingness to roll-up sleeves and provide hands-on execution of campaigns required. Ability to multi-task, prioritise, and deliver under pressure with limited time and resources
Strong writing and copy editing skills – particularly as it relates to email and web copy
Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively
Results orientated

VP, Product Marketing Director Resume Examples & Samples

Collaborate with the Digital One LOB Executive to refine the ongoing D1 product strategy, roadmap, and business drivers
Align roadmap and go-to-market strategy with business and development/engineering partners, both within FIS Digital (Mobile, E-Banking, Business E-Banking, Payments) and within associated teams
Deliver budget and build recommendations with prioritized features and corresponding justification
Align with external 3rd parties, and related partnerships / licensing agreements, to deliver client-specific, omnichannel solutions – including assisted channel services
Be an expert with respect to 3rd party partners, and the competition
Act as a leader with respect to industry, and related, research, analysis, conferences, etc
Directs and manages company’s external speaking and industry recognition programs
Drive the development through Digital and Corporate Marketing, re: core positioning and internal / messaging for the D1 platform and related solutions (Developer, Enterprise)
Perform product demos to internal and external clients and prospects
Collaborate with FIS Digital counterparts and Finance to develop pricing models that meet revenue, profitability, and client onboarding goals
Develop and deliver monthly ‘scorecards’ – including product development / engineering status summary business plan results, revenue forecast, client pipeline, etc
Collaborate with marketing and sales to identify and develop sales tools and collateral
Identifies customer needs and market trends to recommend pricing strategies
Collaborates across functions on competitive selling, pricing, and market development
Update business case and budget plan as required
Brief and train the sales force scheduled sales meetings, conferences
Brief research analysts (as required)
Act as a leader and Digital One platform advocate within the company
Demonstrated success defining, launching, and growing excellent products
Technical background, with experience working with, and articulating key and emerging concepts with respect to platform design, APIs, microservices, mobile, voice, AI, and/or the Internet of Things,
Understand of current and emerging concepts with respect to product design and usability
Proven ability to influence cross-functional teams without formal authority
Must be able to travel up to 35% of the time, including on-site meetings with development teams, client site sales and solution design meetings, sales and industry conferences, and executive meetings

Product Marketing Director Resume Examples & Samples

Develop and deliver marketing plans through deep engagement with product management, R&D, sales and other marketing teams
Design and develop both technical and solution oriented sales and marketing collateral for the Unified Data Architecture (UDA), including technical and business oriented presentations, blogs, white papers, videos and field training courses
Be an expert in customer meetings, training and evangelism
Support product launch activities with specified Marketing owned deliverables, such Sales messaging/decks, Media and Analyst messaging/decks, FAQs, Teradata.com copy, brochures, and others
Serve as an expert within your discipline at industry tradeshows and meet ups
Act as primary Marketing liaison to strategic partners in the UDA and IoT space
Develop strong relationships with cross functional team including product management, engineering, technical sales, industry marketing and customers
Stay abreast of trends within your disciplines
Should be able to effectively communicate with both senior level business and technical audiences
10+ years of experience in data and analytics, with 5+ years of experience within newer big data innovation such as Hadoop
Experience supporting enterprise software sales channels including field sales, inside sales and partners
Ability to manage and complete multiple, complex technical projects
Ability to build strong working relationships across all levels of the organization
Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and function as part of a team that performs well under pressure
Bachelor's degree in Electrical Engineering, or Computer Science or related technical discipline; or equivalent experience
Advanced degree is highly desired but not required

Product Marketing Director Resume Examples & Samples

Revenue – Own product success. Measure and drive pipeline creation and velocity through Sales funnel, orders and sales performance for respective area(s)
Voice of customer – Stay attuned to the market with a clear understanding of customer needs
Voice of sales – partner closely with sales to target, inspire and win new customers. Gather feedback on use cases, selection criteria and the effectiveness of the stories we tell
Segmentation and targeting – Segment the market we approach with more targeted messaging and sales execution. Provide direct line feedback to product to ensure continued solution innovation within the segment
Value proposition – develop clear and compelling value propositions that address customer outcomes
Product roadmap – Align closely with product management to develop high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases
Sales enablement – assist in the development and delivery of information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Build momentum and excitement within an internal audience that is learning what Digital Industrial means
Outcomes – develop and lead outcome based marketing and selling approaches for new releases
Develop and launch best-in-class, innovative customer facing content– demonstrated experience working with creative agencies and vendors to execute content strategies
Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc
Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Innovate new and creative marketing strategies to engage with a buyer audience across multiple levels in an organization. Budget and manage commercial release for one product; orchestrate execution of launch plan; develop strategies to drive pipeline and align to organization’s campaign structure
Product and marketing investment allocation strategy, analytics strategy
Data analysis, project management, reporting and communications, ability to turn data into actionable insights
Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools)
Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
Minimum of 7 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience
Minimum 2 years of experience with SaaS or PaaS solutions
A passion for cloud computing, and marketing a new class of software solutions
Strong business acumen, strategic thinker and ability to work across business lines
Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple

Principal, Product Marketing Director Resume Examples & Samples

Skills/Experience - product marketing, technical marketing, and sales enablement
Experienced in converged infrastructure and system management. Converged/Hyper converged products and competition – commodity x86, Nutanix, VCE, etc
Good understanding of data center challenges including but not limited to virtualization, database management, IT simplification, Consolidation and hybrid cloud strategies
Demonstrate an understanding of Cloud computing (IaaS, PaaS and SaaS). Understanding of Cloud Provider marketplace and competition is an asset (AWS, Azure, etc.)
Previous experience with product strategy/definition/positioning, launches, and marketing programs
Demonstrated success in defining customer pain points and market opportunities. Address customer pain point with product business value
Experience enabling inside sales team with tools such as industry conversation starters and ROI tools
Identify gaps, enable direct and channel go to market plans
Database experience an large asset
Ability to work in cross functional virtual teams
Previous sales experience an asset
Preferably 10 years or more experience

VP, Product Marketing Director, Michigan Resume Examples & Samples

Agency Relationship Management. Day-to-day liaison, negotiations and prioritization of projects
Develop strong communication and working relationships with internal and external partners
Bachelor’s degree from an accredited four-year college or university
Working knowledge of investment industry concepts and SEC and FINRA regulatory requirements
Strong marketing background; marketing performance optimization and relationship management experience
Strong Microsoft Office skills required (Word, PowerPoint, Outlook, Excel); InCopy and InDesign skills preferred
Understanding of financial markets and industry terminology
Proven project management skills and ability to meet tight deadlines while ensuring accuracy and quality of all content
Excellent communication skills (oral and written) and relationship/team building skills
Must be able to effectively collaborate with internal teams and external partners
Flexibility to adapt to changing priorities and timelines

Product Marketing Director Resume Examples & Samples

Advisor-sold Marketing Campaign strategy and execution. Provide strategic direction, creation and evaluation of state advisor-sold 529 plan marketing campaigns and provide approval and performance oversight
Client facing. Member of leadership team able to interface with internal leadership and state contacts
Monitor and report on literature usage, web traffic and campaign metrics and make recommendations for enhancements/changes to improve efficiencies and resource usage
Assist with the development of internal-oriented and external use materials and promotions, seeing these projects through the development, approval, and distribution process
Manage and execute periodic updates of marketing collateral and web content including brochures, sales ideas, presentations, product and market commentaries, web pages and banner ads, fact cards, flyers, and other sales-support materials and content
Proofread all marketing content throughout the development and approval process to ensure it is accurate and compliant; create new content and copyedit existing content when needed
Minimum of 7 years of marketing experience, preferably in the asset management or financial services industry
Strong problem-solving and analytical skills
Strong attention to detail and proofreading, copyediting skills
Proactive, self-starter able to successfully initiate and manage projects independently, with minimal direction and oversight
Experience crafting clear, compelling and compliant marketing messaging
Understanding of 529 plans, advisor-sold preferred
Driven, goal-oriented individual seeking to make a measurable difference and improvements that will help advance corporate initiatives and grow state plan assets
Series 6, 63 a plus

Product Marketing Director Resume Examples & Samples

Evangelize, market, and educate application product teams on the value and capabilities of Predix driving the adoption by internal and external application development teams
Facilitate the use of Predix by introducing, training and supporting application developers
Identify, lead, and/or support marketing campaigns, webinars, case studies that market the value of Predix
Collaborate across various engineering, product management, and customer engagement teams to facilitate demonstrations, training, development support, and engage with qualified partners
Collaborate with Predix Product Management and Engineering teams to support the requirements of GE businesses
Collaborate with GE Digital’s Commercial Marketing teams for market sizing and competitive research
Provide commercial support to internal and external Predix sales opportunities
Partner with a cross-functional team to support various vertical markets and geographical regions
Develop and lead outcome based marketing and selling approaches for new releases
Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Develop and market software proof points
A minimum of 8 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience
GE Leadership Program Graduates will get credit towards relevant work experience, commensurate to the program they have completed
Good business acumen and ability to work across business lines
Experience marketing platforms and building partner ecosystems
Deep industry/domain expertise (data management, data integration and data analytics in industrial verticals)
Skilled at identifying stakeholders, influencing decision-makers and building strong business relationships
Experience in growing and managing a geographically-dispersed team
Demonstrated experience working with creative agencies and vendors to execute content strategies

Product Marketing Director, Messaging Resume Examples & Samples

Develop world-class, relevant, differentiated frames and messages for the segment, verticals, channels, and target markets as defined in the strategy
Write briefs—both exhaustive and executive summaries that can be used in to inform all go-to-market campaigns and tactics
Ensure ladder is created to build on existing Sage strengths, builds credibility where needed, and ultimately drives purchase
Drive programs/projects to enable claims and create credibility for claims as needed
Gain global legally approval for claims/messages
Version product launch content for segment, verticals, and target markets
Create segment versions of all sales aids, sales training, customer brochures, and global online content
Collaborate with product messaging members to develop umbrella message campaigns that incorporate multiple products for a cohesive launch and message strategy
Be your customer expert
Proven ability to create differentiated messaging for multiple verticals and target markets
10+ years’ experience in B2B marketing in the technology industry, with at least 5+ years SaaS software industry
Experience in marketing to the small and medium business market
Exceptional presentation skills particularly around translating data into meaningful insights that broad audiences can easily consume
Ability to work in a matrix an international environment
Technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions
Excited to talk to customers, press and analysts
Avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets
Excellent oral and written communication skills, including specific experience writing/editing for different media and varied audiences
Strong teaming skills and experience to bring together diverse views and communicate/collaborate effectively
Strong creative, problem solving and strategic thinking abilities

Product Marketing Director Resume Examples & Samples

5+ years experience in product marketing in a high tech company
Dynamic confident personality with ability to successfully drive projects with minimal guidance amidst multiple priorities and goals
Proven speaker in front of tens to thousands, including to global audiences
Proven creative thinker that independently generates and executes on innovative marketing ideas without an abundance of structure

Product Marketing Director, Insurancesuite Resume Examples & Samples

Engage fully with customers, industry and technology experts and the field to understand the market problems facing - general insurers in a time of rapid change
Research and communicate market dynamics and customer needs from a global perspective; synthesize into clear and convincing market requirements for the product area represented
In collaboration with product management and other stakeholders, develop product vision and thought leadership for market differentiation and innovation – and influence and collaborate across the company to drive it forward
Provide go-to-market leadership for the team - develop business strategies, prioritize challenges and opportunities, determine market availability, facilitate marketing
Own and deliver positioning strategies, content, materials, and thought leadership – craft and evangelize a compelling story that conveys the market challenge, solution, and evidence
Develop, tailor, and deliver core positioning, product messaging, thought leadership and customer stories across all media (presentations, collateral, videos, white papers, web content, case studies, data sheets, blogs, etc.) to support sales, demand gen, and outbound communication
Collaborate with Sales Enablement and Launch to prioritize sales and partner needs, deliver core messaging and presentations, deliver and support necessary sales tools and deal escalations
Support marketing and customer communication efforts and campaigns, including: demand gen, event and conference speaking, customer / prospect activities, testimonials, web / blog content. Be a thought leader at Guidewire and industry forums
Interact and influence stakeholders at all levels, ensure a collaborative and integrated approach across product families, functions and global sales organizations
Proven ability to build relationships and influence individuals and teams that are peers, customer executives, and internal customers. People in all teams must have a respect for the decisions that the successful candidate makes
Experience building, driving and executing strategy across multiple global regions or priority areas
Leadership – ability to be forceful in articulating and defending a vision, and to influence without direct authority multiple stakeholders. Orientation to not take disagreement personally, accept coaching, and have empathy for understanding where others are coming from
Track record of successful positioning work, content generation, and product launches, participating in industry events and engaging analysts and media
Objectivity and openness to others' views and continuously builds a positive culture, defaults to team work style and collaborative information sharing
Excellent skills and talent for communications in all forms and media - spoken, written, visual, presentations, websites, social media, video; formal and informal
7+ years of product marketing, solution marketing or related experience
Experience in and understanding of the global general insurance industry esp. commercial lines experience preferred
Bachelor's degree in business, technology, marketing or related field
Willingness to travel up to 33% of time

Ikam Product & Marketing Director Resume Examples & Samples

Define together with the IKAM Director the overall IKAM strategy and customer strategies and approach, aligned with the Global & EMEA Product line & Marketing strategies
Work closely with the IKAM Director to define the growth and develop of the Product line & Marketing strategies for the Customer Development Plan
Ensure high level of relationship management with the IKAM customers and work closely with key stakeholders at the IKAM customers to ensure that FM products are well positioned in line with the agreed Customer Development Plan
Ensure a consistent product and marketing approach across the IKAM customers in all EMEA countries by creating an annual Product & Marketing plan and in that context, work closely with local teams to monitor implementation of the planned execution
Ensure that all plans and activities are done with Profitability and Sustainable Growth in mind
Support the rollout of standard processes and help to leverage synergies across regions
Operate in respect with our core values and support a corporate culture based on these values
Support and proactively manage relationships with a range of key stakeholders internally and externally
Act as a role-model to the country teams of marketing and product
Create a stimulating working environment and rewarding working relationships
Reflects high standards of business ethics
Marketing and Product knowledge and experience ideally with very large
Ability to summarize complex business scenario to Leadership Team
Solid working knowledge of the EMEA region
Wiling to travel in Europe to further the business
Comfortable in customer interaction and meetings
Direct: N/A
Indirect: Anyone in the local business units that are involved with the IKAM customers being managed
Minimum/Essential
Ideally Minimum of 10 to 15 years of experience in the automotive industry, especially in the Aftermarket business or similar businesses
7 years of management, leadership and marketing, product experience
International Exposure
Desirable
Command of 1 other of the major European languages such as French, German and Italian

Product Marketing Director Resume Examples & Samples

Commercial acumen and understanding of product marketing within technical space is essential
Strong communication skills and ability to contribute to global product strategy is essential
Experience in working within matrix management would be a great asset
Previous experience in a similar role would be a great asset especially within IT industry however we are open to consider candidates who come from wider technical background

Product Marketing Director Resume Examples & Samples

Work with cross-functional teams to formulate comprehensive market and technology strategy to extend Marvell’s leadership position in this space
Participate in defining product and technology directions
Expertise with Wireless Connectivity technologies and in-depth knowledge of one or more of Mobile, Consumer, Service Provider, and Enterprise markets
Gram management experience including working with internal teams and customers

Product Marketing Director Resume Examples & Samples

Generally 15+ years relevant functional experience and is considered a senior subject matter expert
Operates at both a tactical and a strategic level
Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company
Regularly interacts with senior management on matters concerning several functional areas, divisions, and/or customers
May direct the activities of others in a matrixed environment (i.e. lead cross-functional teams on specific projects or initiatives)

DSP Product Marketing Director Resume Examples & Samples

Identify new opportunities and define future product requirements for Xtensa DSP instruction sets, including authorship of comprehensive Market Requirements Documents
Responsible for tracking and disposition of new feature requests from customers, engineering, and other marketing teams
Manage all phases of the product marketing lifecycle for assigned products
Work with Technical Publications team to insure that all documentation is accurate and clearly presented
This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned due to reasonable accommodation or other reasons

Product & Marketing Director Resume Examples & Samples

Defining and meeting annual profit plan targets (volume, revenue, margin)
Develop & communicate (internally) the long term business plans. Provide leadership in developing short term and long term profitable growth strategies
Ensure smooth collaboration and communication between Sales, Technical Support, R&D and Supply Chain for the execution of the strategy
Set price and volume targets for the Sales organization
Constantly scan the environment, analyzing industry trends and assessing business impact
Prioritize the technical support and R&D projects based on financial projections and strategic fit
Ensure all commercial assumptions are made upfront before committing technical resources and constantly test the assumption throughout the life of the projects
Provide guidance to Sales on contract negotiations
Develop and maintain a robust front-end innovation pipeline based on end-users and customers’ needs
Develop and execute the channel strategy
Identify adjacent and complementary spaces for growth and execute strategies to penetrate those spaces
Lead commercialization and marketing strategies to successfully introduce new products to market
Set the communications and promotion strategy ensuring brands have a clear promise and deliver on that promise
BS or MS degree in Chemistry, Chemical Engineering or in a Business Related field
Minimum 10 years of experience in a commercial role, including prior experience in a product management or strategic marketing management role in the B2B environment
Familiarity with the Marketing Plan process in B2B
Prior experience leading people through change
Technical and/or sales background in specialty chemicals or lubricants is a plus
Report writing and presentation – commercial, technical, plans, presentations to internal stakeholders
Market analysis and ability to organize and present data in a cohesive and meaningful fashion
As much as 30-50% travel globally

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