Business Marketing Resume Samples

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RD
R Dare
Rosa
Dare
6677 Buford Garden
Los Angeles
CA
+1 (555) 189 2605
6677 Buford Garden
Los Angeles
CA
Phone
p +1 (555) 189 2605
Experience Experience
06/2016 present
Houston, TX
Comcast Business Marketing Specialist
Houston, TX
Comcast Business Marketing Specialist
06/2016 present
Houston, TX
Comcast Business Marketing Specialist
06/2016 present
  • Support Sr. Manager on customer development initiatives as directed
  • Assist with execution and analyzing results of customer development programs, campaigns and activities
  • Manage customer notification execution including; list development, vendor relationships, tracking, proofreading and analysis
  • Researches, writes, and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee
  • Provides recommendations to management for additional reports and tracking tools
  • Assist with the maintenance, management and accuracy of departmental databases
  • Develop standardized presentations
12/2012 12/2015
Philadelphia, PA
Analyst, Business Marketing
Philadelphia, PA
Analyst, Business Marketing
12/2012 12/2015
Philadelphia, PA
Analyst, Business Marketing
12/2012 12/2015
  • Ongoing business execution: fill rate management, execution to revenue forecast for Channel
  • Understand the competitive landscape relative to products, qualifications and pricing
  • Complete P&L responsibility for WD’s PC OEM HDD Business performance. Sets segment and account strategies, directs extended WD team in achieving and surpassing P&L objectives
  • Provide Guidance to sales on customer strategies across business segments relative to portfolio management, company quarterly targets and market trends, including RFQ, special deals and Long term agreements, yearly/quarterly/monthly pricing and volume/share incentives
  • Develop Client OEM HDD medium term business plan (current quarter + 5) for PC OEM’s, including pricing strategies, product mix, price declines/increases, seasonality and margin considerations
  • Influences the activities of the client HDD roadmap, portfolio, Product Marketing and Product Management including executing customer specific transition plans
  • Interface with Corporate Pricing and Finance to develop pricing guidelines
03/2008 09/2012
San Francisco, CA
Business Marketing Analyst
San Francisco, CA
Business Marketing Analyst
03/2008 09/2012
San Francisco, CA
Business Marketing Analyst
03/2008 09/2012
  • Evaluate and identify opportunities for process improvements for better customer satisfaction, and improve contract management processes
  • Engagement with global contract management team for contract management process improvements
  • Perform analysis on business performance, pricing and product mix across HPS-LOBs
  • Provide first rate analytical support via hands-on Excel and SQL work
  • Provide Ad Hoc analysis across various platforms to extract data using SQL, Excel, VBA and a number of internal utilities
  • Analysis and report out on global contract base performance (Status and forecast) such as New, cancelled, expanded contract summary
  • Compile property and chain level analysis, and provide pricing and advertising guidance based on competitor behavior and share
Education Education
Bachelor’s Degree in Discipline Strongly Preferred
Bachelor’s Degree in Discipline Strongly Preferred
University of San Francisco
Bachelor’s Degree in Discipline Strongly Preferred
Skills Skills
  • Able to read, write and speak English proficiently
  • Strong business acumen
  • Proficient using a PC, MS Word, Excel, Powerpoint, internet, e-mail
  • Able to create and assess comprehensive reports
  • Has self-awareness (realistically appraises own strengths and weaknesses) and focuses on self-development
  • Exhibits personal initiative and drive for results; tenacity
  • Able to perform substantive analysis regarding complex issues and recommend feasible solutions involving processes, information and situations that cross multiple functional areas
  • Able to maintain effective performance and be flexible and adept at multi-tasking in a business environment that is fast-paced, constantly changing and where situations are sometimes ambiguous; able to help direct reports do the same
  • Solution-oriented
  • Excellent project management skills and ability to work to deadlines, often with short notice, while successfully managing multiple business-driven corporate initiatives and management responsibilities
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1

Business Marketing Resume Examples & Samples

  • Develop positioning, marketing plans, and materials that communicate Facebook’s advertising offering to Facebook sales teams and to the advertising industry worldwide
  • Work with global and cross-functional counterparts, including Facebook senior leaders in Product and Sales, to ensure alignment with our marketing strategies and messages
  • Work with Facebook’s industry experts and sales leadership to deeply understand and support the needs of their business
  • Work closely with consumer marketing to align messages and global activation plans
2

Certification Lead, Global Business Marketing Resume Examples & Samples

  • Work directly with partners and internal stakeholders to understand and characterize skill sets and competencies, then design and develop high-quality exams and certifications for varying domestic and international markets
  • Ensure alignment of certifications program with overarching Facebook business objectives
  • Lead the identification, promotion and deployment of the most effective and innovative practices in exam delivery, developing an overall certification philosophy and strategy, deploying it globally and evaluating results to achieve excellence
  • Support team members to achieve a performance driven culture supporting impact, innovation and excellence in certifications
  • Establish strong cross-functional relationships across the product, marketing and existing internal training teams to develop a certification program that showcases the best of Facebook
  • Establish methodologies, standards, and best practices to ensure all certification blueprints and exam content is consistent, up to date and psychometrically sound
  • Liaise with internal IT and design staff for exam delivery and logic storage
  • Establish scalable and repeatable metrics to track candidate behaviors and continually monitor the health of the program
  • Act as a consultant on assessment matters in order to make appropriate changes to the assessment process or certification exam that will help meet the needs of the stakeholders
  • Manage vendors and partners in all matters relating to planning, design, development, delivery, and evaluation activities
  • Implement and enforce exam security measures
3

Head of Agency Team, Business Marketing Resume Examples & Samples

  • Lead the creative strategy and production of all business marketing communications materials across Facebook’s EMEA region
  • Lead a large, diverse, and geographically dispersed team of external vendors, designers, writers, and program managers
  • Manage detailed processes and production schedules, driving improvements in efficiency
4

Director of Business Marketing Resume Examples & Samples

  • Lead the business marketing strategy, budgeting, and plans for Facebook’s EMEA region
  • Partner with global and cross-functional teams to drive and deliver scalable marketing communications programs
  • Lead a large, geographically dispersed team of Marketing Managers, Program Managers, and Creatives
  • Select and manage outside agencies and freelancers
  • Develop and oversee a strategy for content, design, insights, and digital channels
  • Develop and oversee a strategy for events, sponsorships, and speaking opportunities
5

Marketing Analyst, Business Marketing Resume Examples & Samples

  • Support marketing team by identifying industry best practices for using the Facebook platforms
  • Design and implement reporting dashboards that track key metrics and performance trends, and provide actionable insights
  • Identify timely actionable insights, provide recommendations and influence the direction of the Facebook product and its monetization
6

Business Marketing Analyst Resume Examples & Samples

  • Provide first rate analytical support via hands-on Excel and SQL work
  • Build and maintain reporting of all business marketing KPIs
  • Learn and leverage other tools as necessary (Marketo email automation, SFDC, Google Analytics, Tableau) to support analytical and reporting functions
  • Set up and run campaigns on paid channels
  • Become a subject matter expert on Yelp’s business database and help identify opportunities to grow our potential lead base
  • BA/BS in Computer Science, Math, Engineering, Statistics, or related quantitative field required
  • 1+ years relevant experience in business strategy, marketing, or analytics
  • Self-starter with strong work ethic and ability to work independently
  • Superior hands-on analytic skills including very strong Excel modeling skills and experience or an interest in learning SQL
  • Interest in learning about and testing new customer acquisition strategies
  • Experience with other data and analysis tools/languages a plus (Google Analytics, Tableau, etc.)
7

Comcast Business Marketing Specialist Resume Examples & Samples

  • Support Sr. Manager on customer development initiatives as directed
  • Create and maintain customer Marketing calendar and Division customer campaigns calendar
  • Manage customer notification execution including; list development, vendor relationships, tracking, proofreading and analysis
  • Produces and analyzes sales, care and retention channel performance reports
  • Assist with execution and analyzing results of customer development programs, campaigns and activities
  • Provides recommendations to management for additional reports and tracking tools
  • Assist with the maintenance, management and accuracy of departmental databases
  • Prepare, analyze and distribute recurring and ad hoc reporting/analysis to monitor budget-to-actual results across various channels
  • Assist with collateral, sales training and best practice sharing
  • Coordinate logistics for marketing meetings, call center events, etc
  • Update marketing materials on SharePoint, SF.com Chatter and Marketing drive
  • Develop standardized presentations
  • Reviews literature pertaining to the current marketing project and previous marketing materials used in the assignment area
8

Director, Business Marketing Resume Examples & Samples

  • Lead and develop a team of business marketing professionals responsible for direct campaign teams, channel execution, communications and competitive intelligence
  • Develop and execute the business marketing and take-to-market plan in support of Bell Mobility’s business-to-business (B2B) sales
  • Collaborate closely across the marketing organization including channel sales teams to ensure the effective execution of the marketing strategy
  • Define and support strategic marketing plans in line with product line objectives
  • Develop, produce and deliver content to be leveraged in marketing activities to be used for demand generation and thought leadership
  • Represent the Bell Mobility marketing organization in key client interactions
  • Define and support go-to-market product launch plans, communicate project status, issues and results to business unit and marketing teams
  • 8+ years business marketing experience (B2B)
  • Minimum 5 years experience in a similar business marketing role
  • Experience in strategic planning & leading a marketing team to plan and execute B2B marketing initiatives
  • Proven track record of developing strong & innovative campaigns that result in meeting desired business objectives
  • Experience marketing with sales channel and strong understanding of channel activity
  • Ability to convey complex ideas in a clear, concise manner
  • High energy and strong interpersonal skills
  • Self-starter with the ability to manage several projects in a fast-paced environment
  • Experience with working through change management initiatives
  • Takes initiative and is proactive
  • MBA (with a specialization in marketing)
  • Previous wireless and telecommunications experience a nice to have
9

Comcast Business Marketing Specialist Resume Examples & Samples

  • Event Planning (both internal and external): Pre-plan, execution, post-plan
  • Manages relationships with Chambers and Associations
  • Manages referral program platforms
  • Trains employees on using marketing tools and platforms
  • Assists with Pricing & Promotion Roll-outs as needed
  • Assists with Marketing Updates to the team
  • Orders collateral and giveaway items, needs to remain on budget
  • Sports Tickets: Management & ROI
10

Head of Business Marketing, Auckland CBD Resume Examples & Samples

  • Ability to define a vision and set strategies that align to top level objectives and creates a clear view of a future state that inspires others
  • At least ten years’ experience in business marketing and be able to demonstrate, extensive understanding of content marketing, direct marketing, strategic marketing planning, digital marketing and ATL
  • An analytical mind set with experience in calculating Return on Marketing Investment (ROMI) for business marketing programmes
  • Experience in a highly complex, multi-stakeholder industry
11

Director, Global Business Marketing Resume Examples & Samples

  • Lead, develop, and coach a motivated marketing team distributed across the region
  • Develop breakthrough marketing programs that surprise, delight, and compel advertisers and agencies to use Twitter’s ad products
  • Translate complex concepts and business needs into simple, creative, and impactful scaled marketing programs that resonate with marketers and agencies
  • Build, guide the creation of, and execute annual and quarterly business marketing plans in partnership with marketing colleagues and sales partners
  • Identify, with sales, short-term marketing priorities that will advance business objectives, and rally the appropriate team resources to deliver against these goals
  • Develop and foster strong and meaningful relationships across the business marketing org and with cross functional teams
  • Establish and track metrics that matter
  • Manage the business marketing budget for APAC, MENA & Russia
12

Business & Marketing Analyst Resume Examples & Samples

  • Establish and maintain an excellent rapport with AFRL project managers, engineers, scientists, subject matter experts, and industry contractor partners for all assigned Title III projects
  • Support the customer with all aspects of project development including requirements definition, metrics development, proposal evaluation, and execution
  • Responsible for the cost, schedule and technical performance of assigned Title III projects
  • Monitor contractor performance and recommend corrective action as needed
  • Work closely with technical personnel and become familiar with diverse technology areas and terminology
  • Work with limited direction on complex assignments and independently define approaches to tasks
  • Minimum of Bachelor of Science degree in a business or technical field
  • Minimum of 5 years’ business analysis and/or project management related work experience with Bachelors in Science; 3+ years of experience with Master’s degree
  • Possess strong verbal and written communications and ability to build professional working relationships
  • Must be willing to travel 10% of the time
  • Must be able to obtain and/or maintain a Secret Clearance
  • Engineering or technical undergraduate degree is a plus. MBA strongly preferred
  • Active Secret clearance preferred
  • Possess strong skills in industry research, financial analysis, and strategic business planning
  • Work experience in either manufacturing industry or with the Department of Defense (DoD) preferred
  • Familiarity and experience with DoD acquisition processes and Science & Technology planning processes highly desired
13

Small to Medium Business Marketing Resume Examples & Samples

  • Identify near term priorities in conjunction with the broader North America Audiences team
  • Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions
  • Lead the community engagement strategy, working closely with Policy and the SMB business to identify strategies, priorities and programs
  • Develop the SMB brand and marketing activation to bring it to life
  • Build strong, authentic relationships with the SMB business leaders in North America and become the ‘go to’ thought leader for teams across all tiers and aspects of the business
  • Identify opportunities for further business growth in North America
  • Extend the strategy into Canada and provide direction and support to the teams on the ground
  • Identify and drive marketing and activation programs across multiple audiences and verticals across multiple levers
14

Senior Global Business Marketing Experiences Manager Resume Examples & Samples

  • Have a creative point of view on all projects, while providing insights to great design, innovations, fresh concepts, and interesting production partners
  • Develop event plans for Spotify owned experiences focused on creating awareness and consideration of Spotify’s ad solutions
  • Write creative briefs and work with internal stakeholders to transition concepts from ideas to real life
  • Foster a culture of collaboration and relationship building
  • Guide stakeholders through the process of preparing for events, keeping them up-to-date on details via emails and regular meetings
  • Keep up on all tracking from budgets to timelines, to weekly meetings
  • Lead meetings with external partners and stakeholders
  • Work with the creative team to provide feedback and ideas to improve and elevate the concepts
  • Deliver events on time and within budget
15

Business Marketing Segment Manager Resume Examples & Samples

  • Execute on transformational National and Regional marketing programs that set Rogers apart as an overall business solutions provider. Seek to make a name for Rogers as a trusted advisor to commercial businesses in Canada
  • Develop tactical marketing plans that support the Regional and National sales team’s objectives with an emphasis on one-to-one marketing and thought leadership
  • Partner with key regional & national stakeholders including Sales, Solutions Marketing, Brand, Sales Enablement, Product teams, dealers, and other regional and national Marketing teams, partners, etc
  • Support the National and Regional sales teams to increase Rogers’s presence and penetration and driving new wireless and wireline revenue to meet business targets
  • Plan and execute on-site events in the Central region (manage guest lists, invitations, RSVPs, lead processing, post-event reports)
  • Plan and execute regional lead generating marketing programs, communications, budgeting, and on-going tracking of all programs/campaigns in region
  • Adhere to budgets, Rogers’s policies and business rules of engagement
  • Bachelor’s degree in marketing, communications or related field; MBA preferred
  • Strong project management, program/campaign development, tracking, reporting and execution abilities
  • Confidence in working with senior leaders to drive successful program development and execution
  • Ability to collaborate in a matrix organization, and drive success with limited supervision
  • Financial accountability
  • Achievement oriented self-starter who possesses solid sales & marketing background
  • Working knowledge of Microsoft office with experience in working with Word, Excel, and Power Point
  • Working knowledge of Salesforce an asset
  • Valid Driver’s License; Valid Canadian passport; travel within territory and abroad is required
16

VP, Business Marketing Resume Examples & Samples

  • Work with the GTO leadership team and key stakeholders to develop marketing strategies to meet business goals and deliver against financial plans
  • Build knowledge and understanding of the various client segments to address "pain points" and needs with Broadridge's full suite of solutions
  • Build an integrated marketing plan, leveraging thought leadership content to build awareness and drive engagement through the Broadridge demand generation system. Responsible for an annual business marketing plan to include foundational elements, including research and value proposition development, positioning, messaging, as well as integrated marketing and sales campaigns support of new products, new channels & acquired companies
  • With the Brand & Integrated Marketing team, evolve business unit positioning and messaging to support strengthening of Broadridge's overall brand, as well as reach the C-suite
  • With the Corporate Communications team, work to execute a results-driven plan to raise the market perception of Broadridge as a thought leader
  • With the Digital team, work to optimize all digital channels to create "best-in-class" digital marketing campaigns with a strong ROI
  • Lead content development with internal subject matter experts, external partners and resources and Broadridge; maintain and expand impact of three central thought leadership programs targeting the capital markets segments
  • Partner closely with the Sales organization and implement demand generating marketing strategies to deliver leads to Sales and provide sales enablement tools to support their efforts
  • Develop the business case and evaluate ROI for all marketing programs and campaigns
  • Advance segment marketing and the knowledge of the segments, and marketing strategies to drive awareness and engagement
  • Manage 3 person team
  • Serve as key member of the CMO's Leadership team and the GTO team, sharing knowledge and expertise on marketing strategies to drive awareness and engagement with the GTO business and the broader "One Broadridge" enterprise
  • TM_01
  • Senior Marketing professional with 15+ years of experience
  • Extensive experience in business-to-business (B to B) marketing
  • Strong understanding of the financial services and/or technology industry, with specific experience in capital markets
  • Strong strategy skills and depth of experience developing value propositions, product positioning and content driven marketing to generate strong business results
  • Experience and expertise in developing content to drive marketing campaigns and generate strong ROI
  • Track record of leveraging market and client insights to develop well-supported recommendations for marketing strategy and programs, including investment and business cases which tie marketing metrics to business outcomes/goals and ROI
  • Highly developed critical thinking/analysis skills; ability to evaluate business challenges and develop solutions to deliver profitable business growth
  • Combination of skills to be able to think strategically, operate at a senior level and also "roll up their sleeves" to do the work, as needed
  • Adaptable and able to work in a changing environment. Experience restructuring and building organizations and building support with executives and key stakeholders. Demonstrated skills in change management and succeeding in matrixed organizations
  • Proven ability to communicate effectively, both orally and in writing, to executives and a variety of audiences
  • Ability to give concise, compelling verbal presentations to senior decision-makers, and to respond quickly and thoughtfully to challenges and pushback in a meeting situation
  • Ability to handle significant workload with strong project management skills to meet aggressive deadlines
  • Focused, a good planner, collaborative, a great team player and flexible with a "low ego" and high level of resilience
  • Product management experience preferred; public relations background a plus
17

Business Marketing Associate MBA Grad Resume Examples & Samples

  • Drive consideration and intent for Dropbox Business through multi-channel campaigns (affecting targeting, positioning, messaging, creative, and launch)
  • Conduct segment, market, and competitive research—both qualitative and quantitative—to better understand full-funnel marketing trends and apply key learning to new initiatives
  • Analyze performance metrics to refine our campaign distribution strategy (channel prioritization, budget, and testing cadence)
  • Collaborate with key cross-functional partners to develop campaigns and content, test messaging and communicate insights
  • Identify new opportunities to use content to engage with our audience and let the world know that Dropbox is the best place to get work done
18

Business Marketing Specialist Resume Examples & Samples

  • Minimum of 7 years marketing experience, client or agency side
  • Retail and/or B2B experience preferred, including both ecommerce and brick and mortar
  • Proven experience managing and measuring successful CRM and digital marketing campaigns, including content development
  • Ability to manage complex program details while considering how each element impacts the big picture
  • Strong attention to detail and ability to multi-task projects, priorities, schedules, and deliverables
  • Proven ability to creatively and elegantly solve problems and manage requirements through negotiation, tact, and diplomacy in a high pressure environment
  • Ability to develop compelling and clear marketing and creative briefs and adept at building, designing, and delivering presentations
  • Experience working in a global organization on multi-market, multi-language projects
  • Proficient in Apple Productivity Apps, including Keynote, Pages, and Number
19

Business Marketing Analyst Resume Examples & Samples

  • Compile property and chain level analysis, and provide pricing and advertising guidance based on competitor behavior and share
  • Support complex interfaces to a variety of systems / platforms driving an advanced media targeting system
  • Provide Ad Hoc analysis across various platforms to extract data using SQL, Excel, VBA and a number of internal utilities
  • Support projects on as needed basis, typically from sales or product leadership
  • Bachelor’s Degree in Marketing, Business, Mathematics, Engineering or Science
  • Experience communicating and presenting to clients
  • Experience in Programming, SQL, data mining and performance management training
  • Passion for learning and growing within the media industry
  • Advanced knowledge of Excel and VBA
  • Detail oriented, well organized, and ability to multi-task in a results oriented business environment
20

Senior Manager Business Marketing Resume Examples & Samples

  • Manages distribution channelpricing and programs for the region, while overseeing a team to support programimplementation and drive focus on key markets
  • Constantly exploring new andcreative ways to better understand and grow the various segments of thedistribution channel business
  • Comfortable digging into thedetails by country, by product and also able to analyze the long-term trends ina market and develop appropriate strategies
  • Works collaboratively withsales, regional marketing management to plan, implement and track the successof marketing initiatives
  • Digs deep to understand thedynamics impacting distributor, reseller and end customer behavior in all ofthe markets
  • Manages efficient andaccurate implementation of all programs and pricing
  • Understands the competition,products, pricing, programs and services
  • Reviews key regionalbusiness metrics to propose and implement pricing policies and marketingprograms after reviewing and gaining approval for proposals with headquarters
  • Data analysis of sales,pricing information and other key metrics
  • Strong business knowledge ofhow to use Excel for tracking, analysis and planning. Utilizes worldwide toolsbut also identifies gaps in data or processes to improve overall businessperformance
  • Bachelor’s Degree in Marketing, Business Administration, Economics or related fields or equivalent and relevant work experience
  • 3-5 years distribution channel experience, 7+ years overall marketing experience preferred
  • Must be technically literate and proficient in all common Web and office applications. Strong skills in excel, and PowerPoint
  • Demonstrated track record of driving results
  • Ability to articulate solid business judgment and strong analytical skills
  • Strong communication skills and presentation skills; Ability to present across all levels of management
  • Completely fluent in English; Mandarin fluency also preferred
21

VP Business Marketing Resume Examples & Samples

  • Manages department to ensure the development and implementation of core business, competitive, and new product Marketing plans and strategies to achieve all subscriber and revenue growth goals
  • Coaches, mentors, and advises Marketing staff
  • Oversees and provides direction for market and competitor analysis
  • Leads strategic plan development and building alliances with industry partners and networks, as needed, to achieve product growth objectives
  • Designs offer strategies and packaging for cross-functional teams and field
  • Oversees the design, development, and execution of analytics and statistical projects
  • Develops new ideas and communicates potential uses for analytics across the business. Communicates learning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders
22

On Highway Business / Marketing Intern Resume Examples & Samples

  • Analysing market data
  • Providing general sales and marketing support to the team
  • Carrying out project management
  • Forecasting and planning
23

Director of Business to Business Marketing Resume Examples & Samples

  • Create and manage the strategy and implementation of all corporate marketing campaigns across channels
  • Establish and maintain scalable processes that ensure best practices with growth
  • Measure, report and analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Research and test new ideas and/or partnerships with new vendors to improve performance and/or lower our cost-per-acquisition of account and lease
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all corporate programs
  • 10 years marketing experience, preferably business to business marketing, driving tangible business results across a variety of channels (online, email, conferences, content, etc.)
  • 4+ years senior management experience including decision making
  • Strong quantitative background a must
  • Experience working with and influencing others to achieve objectives
  • Skilled in creating, editing and promoting written and visual content
  • Ability to work in a fast-paced rapidly changing work environment. Successful start up experience preferred
24

VP, Business Marketing Resume Examples & Samples

  • Work with the ICS leadership team and key stakeholders to develop marketing strategies to meet business goals and deliver against financial plans
  • Lead content development with internal subject matter experts, external partners and resources and Broadridge; maintain and expand impact of three central thought leadership programs targeting the wealth and corporations segments
  • Serve as key member of the CMO's Leadership team and the ICS team, sharing knowledge and expertise on marketing strategies to drive awareness and engagement with the ICS business and the broader "One Broadridge" enterprise
  • Strong understanding of the financial services and/or technology industry, with specific experience in wealth management
25

Director Business Marketing Resume Examples & Samples

  • Achieve revenue and profit goals and continuous improvements in profitability
  • Represent the business unit in contract negotiations with key customers
  • 10+ yrs experience in marketing/product management, strategic business planning, and new product development in semiconductor industry
  • Intimate knowledge of the following market segments, including familiarity with relevant power supply applications and key customers: Telecom, Industrial, Lighting and Charging
  • Proven success in marketing, new product development, and product & technology management
  • Proven experience working with customers on design, business strategy, and product road-maps
  • Proven experience managing direct reports
  • Strong technical and business background in the semiconductor industry (Power Conversion market preferred)
  • Critical thinking skills and the ability to think both tactically and strategically
  • An established track record of proven success in marketing and product line management positions, including the development and successful execution of strategic and tactical business plans
26

Director, Global Business Marketing Resume Examples & Samples

  • Develop and take ownership of breakthrough marketing programs that surprise, delight, and compel advertisers and agencies to use Twitter’s ad products
  • Own and lead all business marketing events across EMEA, from start to finish, with full accountability from strategy to execution
  • Manage the business marketing budget for EMEA & MENA
27

Business Marketing Specialist Intern Resume Examples & Samples

  • Liaising with senior leaders in industries, such as education and financial services, to define business messaging and support Intel relevance across all industries
  • Project managing Thought Leadership visionary collateral, designed to drive business and digital transformation within the top Fortune 500 companies at an executive level
  • Briefing and maintaining close communication with external agencies, partners and other fundamental stakeholders
  • Managing content creation as well as working with customers to promote success stories
  • Reviewing and providing creative, legal and branding feedback on documents
  • Facilitating the publishing process on key internal platforms and external sites such as intel.com/intel.co.uk
  • Supporting industry events and networking with industry professionals
28

Business Marketing Segment Manager Resume Examples & Samples

  • Develop and execute National marketing programs that are designed to support National sales team’s objectives with an emphasis on cross-sell and upsell to the Commercial customer base
  • Create and manage key marketing nurture programs that will drive new Sales for the Commercial Segment
  • Partner with key National and Regional stakeholders including: Sales, Solutions Marketing, Brand, Sales Enablement, Legal, Product teams, Dealers & VARs, and partners to drive campaigns and sale-facing initiatives
  • Support the Commercial sales teams to increase Rogers’s presence and drive new wireless and wireline revenue to meet business targets
  • Manage National programs holistically, including: developing strategy, securing alignment and approvals, developing and implementing tactics, internal socialization and communications, budgeting, success tracking, and go-forward recommendations
  • Bachelor’s degree; Marketing, Communications or related field preferred
  • A thorough understanding of executing B2B digital and social marketing activities
  • Experience in developing lifecycle marketing and prospect nurture marketing programs
  • Able to craft effective executive engagement communications and influence without authority
29

Head of Instagram Business Marketing Resume Examples & Samples

  • Drive the marketing strategy and go-to-market activations for Instagram as an advertising platform
  • Work directly with both the Instagram product and business team as well as Facebook Global Business Marketing to align strategy, messaging, resources, etc. — both for Instagram as a stand-alone business and as a member of the Facebook Family of Apps and Services
  • Also work directly with Facebook sales management to align marketing strategy and activations with Instagram’s advertising growth
  • Work with global and cross-functional counterparts to ensure cohesion and scalability for advertising messaging, campaigns and programs
  • Create programs that can be used by sales teams to generate new business, educate clients, and engage clients on innovative ways to use Facebook achieve their industry-specific business objectives
  • Inspire the marketing team and provide them with clear vision, metrics and guidance
  • Manage highly skilled marketers around the world— marketing staff is based in London, Singapore, Sao Paulo, and other cities
  • Ability to translate complex concepts into simple and intuitive marketing programs
  • Strong creative perspective to bring fresh ideas to our marketing campaigns
  • 12+ years of marketing experience in digital marketing, web technology companies, strategic consulting and/or advertising working with global brands or agencies
  • Experience building marketing strategy, messaging and content development
  • Experience building creative marketing programs
30

Dir Business Marketing Resume Examples & Samples

  • Work closely with Korean Tier1 cellphone makers to understand their requirements and market trends
  • Navigate customer organizational structure and decision making process. Establish strong customer relationships at executive and engineering levels
  • Define and lead product roadmap development and business investment decisions
  • Engage applications and systems experts to architect and define next generation wireless power semiconductor products for cellphone and mobility markets
  • Develop and drive strategies to grow design-wins, revenue and market share with strategic customers
  • Develop an unrivaled knowledge of the industry and customer base
  • Analyze and develop product positioning and pricing strategies
  • Provide detailed competitive positioning analysis
  • Semiconductor technical marketing experience, technical knowledge and skills within the specific areas of mobile communications
  • Expertise in wireless power and/or power electronics or other related discipline is strongly preferred
  • Technical leadership: capable of combining industry trends and customer requirements with available and future technologies to define an industry leading strategy
  • Capable of engaging and presenting to strategic customers at a senior level
  • Capable of working in a high pressure environment with aggressive customer requirements and schedules
  • Ability to develop long-term customer relationships based on trust, expertise and professionalism
  • Essential team skills: strong interpersonal skills with ability to interact with customers, sales force, peers and management
  • English and Korean oral and written communication skills
  • Domestic and international travel is required
31

Small Business Marketing Director, Director Resume Examples & Samples

  • 12 years marketing experience, including experience with small business financial marketing as well as Digital
  • Ability to analyze and present data at executive level
  • Adept at all MS office applications
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Director of Business Marketing Resume Examples & Samples

  • Manage business mix of channels and areas of growth to deliver P&L and build strength for market and new business development
  • Strategize and align local knowledge and business objectives to drive and support go-to-market strategy in products, positioning, business development, channel and alliances engagement
  • Engage distribution partners and key customers in each channel segments
  • Understand each local channel and end customers profile and usage to lead discussions in demand creation and total product and concept positioning
  • Manage team of pricing managers/analyst and ensure price list, programs, tools and terms are maintained and accurate
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Analyst, Business Marketing Resume Examples & Samples

  • Work collaboratively with sales and marketing to understand various business opportunities and help with making decisions on pricing
  • Interface with Corporate Pricing and Finance to develop pricing guidelines
  • Develop pricing strategies to enhance overall sales and margin performance while meeting guidelines
  • Develop product price positioning strategy and manage list prices that are published to the market
  • Ongoing business execution: fill rate management, execution to revenue forecast for Channel
  • 2+ years’ experience in pricing
  • Experience working in Channel business or Storage industry or OEM business is preferred
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Analyst, Business Marketing Resume Examples & Samples

  • Complete P&L responsibility for WD’s PC OEM HDD Business performance. Sets segment and account strategies, directs extended WD team in achieving and surpassing P&L objectives
  • Develop Client OEM HDD medium term business plan (current quarter + 5) for PC OEM’s, including pricing strategies, product mix, price declines/increases, seasonality and margin considerations
  • Principal BU interface with multiple functions, to include (but not limited to) Customer Satisfaction, Business Operations, Engineering, and NPI
  • Provide Guidance to sales on customer strategies across business segments relative to portfolio management, company quarterly targets and market trends, including RFQ, special deals and Long term agreements, yearly/quarterly/monthly pricing and volume/share incentives
  • Understand the competitive landscape relative to products, qualifications and pricing
  • Understand PC marketplace and trends in order to develop appropriate strategies and forecast
  • Cultivate strong customer relationships to enable on-going business opportunities
  • Work collaboratively with sales, product marketing, supply and finance teams
  • Influences the activities of the client HDD roadmap, portfolio, Product Marketing and Product Management including executing customer specific transition plans
  • Plans MPS, works with Supply-Demand team to manage invoicing and inventory positioning and performance
  • Acts independently to determine methods and procedures
  • Outstanding communication skills both verbal and written to present complex/controversial ideas and recommendations in a clear and concise manner
  • Able to perform substantive analysis regarding complex issues and recommend feasible solutions involving processes, information and situations that cross multiple functional areas
  • Able to create and assess comprehensive reports
  • Able to maintain effective performance and be flexible and adept at multi-tasking in a business environment that is fast-paced, constantly changing and where situations are sometimes ambiguous; able to help direct reports do the same
  • Exhibits personal initiative and drive for results; tenacity
  • Has self-awareness (realistically appraises own strengths and weaknesses) and focuses on self-development
  • Solution-oriented
  • Excellent project management skills and ability to work to deadlines, often with short notice, while successfully managing multiple business-driven corporate initiatives and management responsibilities
  • Applies business analytics to decisions
  • Generates trust and is respected by a broad cross-section of leaders and top performers
  • Maintain strict confidentiality as requires by law/regulation/company policy regarding financial information
  • Proficient using a PC, MS Word, Excel, Powerpoint, internet, e-mail
  • Able to read, write and speak English proficiently
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Analyst, Business Marketing Resume Examples & Samples

  • Support business unit marketing and product management
  • Conduct complex analysis, investigations, and evaluations
  • Understand competitors and WD practice and trends for new and existing products, pricing, programs, and services
  • Perform ad-hoc and regular analysis of product movement/POS performance to provide direction to directors and executives regarding products, pricing, and market
  • Conduct market and value chain analysis that will feed into product roadmap
  • Present analysis in clean and logical ways to management and sales
  • Maintain and enhance cross-functional database
  • Collect, organize, maintain, and utilize market intelligence database for use across the organization
  • Create reports and presentations to drive business for sales and marketing teams
  • Bachelor’s Degree in Business Administration, Finance, Accounting, Marketing, Economics or related fields or equivalent work experience
  • 2 years of analytical and statistical experience
  • Experience in competitive and market analysis
  • Experience in pricing and program strategies
  • Experience in consumer markets preferred
  • Strong communication and presentation skills across all levels of management
  • Extensive knowledge of Excel/databases/Analysis and web tools as well as PowerPoint
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Business Marketing Analyst Resume Examples & Samples

  • Business analysis and contract management of services business
  • Perform analysis on Software license shipment, royalty payments at ACT-HPS
  • Pricing impact analysis
  • Customer buying behavior analysis
  • Contract performance analysis based on entitlements delivered
  • Engagement with global contract management team for contract management process improvements
  • Evaluate and identify opportunities for process improvements for better customer satisfaction, and improve contract management processes
  • Perform analysis on business performance, pricing and product mix across HPS-LOBs
  • Prepare business volume forecast based on historical data and inputs from the LOB
  • Build ACT revenue forecast logic into a template/tool
  • Document relevant process flow maps
  • Analysis and report out on global contract base performance (Status and forecast) such as New, cancelled, expanded contract summary
  • University degree in addition to a proven track record in a similar role, preferably from finance and/or marketing
  • Excellent working knowledge of Word, Excel, PowerPoint and experience with data analysis & reporting
  • Ability to work with contract and financials database systems. desirable
  • Excellent Communication and interpersonal skills, good financial acumen, “thirst” for data
  • Familiarity with New Product Introduction Processes
  • Familiar with process automation domain and contract business model
  • Program management experience
  • Familiarity with Siebel, SAP
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Small Business Marketing Specialist Resume Examples & Samples

  • Define, develop, and execute targeted campaigns to accelerate acquisition and grow revenue
  • Develop and create clear and concise marketing briefs and work with marketing communication and brand to deliver market ready content
  • Define measures of success offer and campaigns by channel and product and track results accordingly, altering approach as needed
  • Create compelling and strategic marketing presentations to drive buy in and alignment across business units and stakeholders
  • Build and maintain campaign dashboards that set measurable program targets, proactively report against campaign objectives and mange campaign budget
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Small Business Marketing Director, Director Resume Examples & Samples

  • Demonstrated balance of strategic thought leadership AND ability to define and implement marketing programs
  • Strong, decisive, proactive leadership ability with a desire and competency to drive results
  • Exemplary verbal and written communications; ability deliver presentations at an executive level
  • 10+ years marketing Small Business solutions, with a strong preference for financial services Small Business marketing experience including deposits, lending and merchant solutions
  • 7+ years direct and digital marketing experience across DM, search, display, content, email, social, marketing automation, online sales, and lead generation
  • 7+ year experience with people management, sales planning, product/program management, strategic planning, and vendor partnership
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Region Cox Business Marketing Specialist Resume Examples & Samples

  • Supports the day-to-day operation of the acquisition and retention marketing efforts for all commercial products in assigned markets
  • Assists in development of local marketing campaigns in support of mid-market channels
  • Oversees the planning and execution of local events/sponsorship activities
  • Creates original content and compiles information for internal communication program to the sales channels and assists in the development of overall strategy and messaging
  • Measures and evaluates acquisition and retention marketing program effectiveness and provides feedback and reporting to marketing team
  • Implements marketing programs designed to increase sales channel knowledge about the product line and coordinates efforts with product marketing managers on marketing programs, budgets and calendars for the most effective use of marketing resources
  • Assists in the accomplishment of company objectives by performing other related duties as assigned
  • Contributing to Team Success
  • Building customer loyalty
  • Formal presentation
  • Managing Work (includes Time Management)
  • Lives Cox Values - Shows an approach towards people and work that is consistent with the overall values of the company. Works to professional standards that apply best practices approaches are consistent with Cox's values and ethics
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Business Marketing Analyst Resume Examples & Samples

  • Identify first rate, actionable, analytically driven insights to improve business performance
  • Exercise sound business judgment, suggest recommendations and influence the direction of the Yelp’s business by effectively working with and communicating results to cross functional groups
  • Strong hands-on Excel and SQL experience
  • Management consulting experience preferred
  • LI-RH1
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New Business & Marketing Intern Resume Examples & Samples

  • Basic understanding of principles of PR
  • Basic understanding of clients’ business
  • Participation in brainstorms when invited by the supervisor
  • Read and identify media clips from clipping services and on-line resources
  • Assist with monitoring client competition coverage
  • Pitch the media under the direction of the supervisor
  • Assist with preparation of press kits for distribution
  • Update media lists
  • Assist with compilation of media coverage reports
  • Familiarity with AP style
  • Draft pitch letters and/or email pitch memos to vendors with the approval of the supervisor
  • Conduct and compile research
  • Basic understanding of key client information, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Basic understanding of research and media list building tools (Factiva, Edge, etc.)
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Small Business Marketing Director Resume Examples & Samples

  • Responsible for creating, implementing and measuring the success of quarterly GTM plans that include Broadcast, Catalog, Direct Mail, Print , OA, Mobile, Product Listings, Search, Email and Social (and any new innovative media). Also responsible for creating/implementing and measuring the success of quarterly GTM plans for retail sell out and activation/programs
  • Strong and successful leadership of multiple vehicles across multiple segments - omnichannel marketing for NA market
  • Strong professional leadership experience to build omnichannel marketing teams and represent regional needs to global central team planning and creative teams
  • Strong team building and organizational development experience
  • Solid project management skills with an organized and capable nature
  • Proven ability to plan and prioritize workloads and measure progress
  • Strong analytical and research skills; focus on P&L performance, forecasting / planning and budget management
  • Strong sense of urgency with the ability to drive issues to closure despite obstacles and opposition
  • Drive and determination to make a positive difference to the organization
  • Ability to work under pressure, meets deadlines, remain positive and calm
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Manager Business Marketing Resume Examples & Samples

  • Application and technical support to customers. Assess customer requirements, design direction, and identify product opportunity
  • Drive New product design-ins for both the DIODE & MOSFET divisions
  • Monitor market conditions, tracking changing technologies & recommending new products
  • Price quotes and preparing RFQs
  • Provide support in obtaining customer PCN & qualification approval
  • Participating in negotiations
  • Monitor competition’s products, working closely with the divisions
  • 5 years of field and management experience in sales or marketing within the electronics industry
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Business & Marketing Intern Resume Examples & Samples

  • Business Operations
  • Junior, Senior, or Graduate level university student majoring in business, marketing, communications, English, or equivalent
  • Customer-oriented, collaborative, adaptable contributor
  • Excellent verbal and written communication
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Manager, Business Marketing Resume Examples & Samples

  • Market Segmentation: Support market segmentation and analysis to identify target sub-segments, target audience and buyers' journey
  • Marketing Strategy and Plan: Collaborate with business and sales leadership and leverage segment and solutions knowledge to develop content-driven segment-based marketing plan and campaigns
  • Product Marketing: Craft compelling propositions for solutions that resonate with the Capital Markets segment. Collaborate with Brand, Corporate Communications, and Digital to ensure that all messaging, content and digital properties are consistent and relevant
  • Thought Leadership Content: Develop content plan by collaborating with subject matter experts in the business and in solution/sales organizations. Will develop and execute multi-channel market awareness campaigns
  • Demand Generation Campaigns: You will execute multi-channel campaign to deliver measurable business impact
  • Sales Enablement: Develop marketing collateral and sales tools to enable and support both direct and partner channels
  • Measurement: Develop the metrics/KPI, track, measure, and report the results and value
  • Investment Optimization: Evaluate the effectiveness of marketing campaigns to optimize the marketing budget and investment
  • Global: Collaborate with Regional Marketing Leaders to expand Capital Markets Campaigns and Programs into EMEA, Canada and APAC
  • Marketing professional with a minimum of 5-7 years of experience
  • Business to business (B to B) FinTech marketing
  • Technology marketing experience in products such as trade life cycle, capital markets middle/back office solutions, or post-trade processing a plus
  • Experience and knowledge of the capital markets segment, specifically the sell side investment banks and broker-dealers
  • Experience in establishing and managing analyst relations a plus
  • Strong writing skill is a necessity
  • Strong PowerPoint and Excel skills
  • Ability to execute, "roll up your sleeves", align internal and external resources to deliver
  • Incorporate competitive/marketplace analysis and segment needs to develop multi-channel marketing campaigns
  • Handle a diverse workload with strong project management skills to meet deadlines
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Business Marketing & Comm Co-op Resume Examples & Samples

  • TV, Print, Digital
  • Review creative work
  • Confirm appropriate legal
  • Traffic to various locations