Marketing & Advertising Resume Samples

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TR
T Ritchie
Tyra
Ritchie
86186 Oran Isle
Houston
TX
+1 (555) 556 7019
86186 Oran Isle
Houston
TX
Phone
p +1 (555) 556 7019
Experience Experience
11/2014 present
Chicago, IL
Director, Advertising & Marketing
Chicago, IL
Director, Advertising & Marketing
11/2014 present
Chicago, IL
Director, Advertising & Marketing
11/2014 present
  • Manage the development and implementation of multi-platform, integrated marketing initiatives
  • Excellent computer aptitude including working knowledge of MS Office Suite (Word, Excel, Access and PowerPoint)
  • Oversee League-wide events and programs from ideation to execution including management of staff
  • Work in conjunction with Senior Director in the execution of national brand advertising and marketing campaigns
  • Support Advertising and Marketing Department on a variety of ongoing, special projects
  • Serve as point of contact for Clubs regarding special initiatives
  • Create, launch and facilitate implementation of League-wide initiatives including Event Days (Jackie Robinson Day, Mother's Day) focusing on: External partner management
07/2010 08/2014
Chicago, IL
Marketing Specialist, Advertising Operations
Chicago, IL
Marketing Specialist, Advertising Operations
07/2010 08/2014
Chicago, IL
Marketing Specialist, Advertising Operations
07/2010 08/2014
  • Manage day-to-day operation of Godaddy tag management solution
  • Support management in development of site-wide tracking strategies
  • Develop relationships with agency and internal stakeholders
  • Create targeted audiences based on a combination of first and third party audience data
  • Support framework for first party re-marketing efforts
  • Maintain best practices
  • Intermediate to Advanced Knowledge of MS Excel and/or Google Sheets
11/2006 02/2010
Phoenix, AZ
Marketing & Advertising Intern
Phoenix, AZ
Marketing & Advertising Intern
11/2006 02/2010
Phoenix, AZ
Marketing & Advertising Intern
11/2006 02/2010
  • Create and manage content on Corcoran.com and other web properties
  • Create and manage content on corcoran.com
  • Assist in creation and dissemination of training/education materials
  • Attend weekly meetings and work closely with marketing team to determine priorities for outreach
  • Assist in the distribution or delivery of marketing materials
  • Develop creative for new digital campaigns
  • Plan, coordinate and assist with launch of strategic event marketing initiatives
Education Education
Bachelor’s Degree in Advertising
Bachelor’s Degree in Advertising
West Virginia University
Bachelor’s Degree in Advertising
Skills Skills
  • Excellent organizational skills to function effectively under time constraints and within established deadlines, with particular attention to detail
  • Ability to perform a variety of duties with extreme care and attention to detail
  • Ability to research and extract pertinent information in preparation for management review
  • Use of high-end, graphic arts workstation, with full knowledge of design programs including QuarkXPress, Photoshop and Illustrator
  • Ability to prioritize and renegotiate deadlines and control workflow
  • Ability to prioritize and effectively follow directions
  • Strong leadership qualities and sound judgment with effective decision-making and problem solving skills
  • Strong analytical and strategic planning skills
  • Excellent customer service skills
  • Working knowledge of Microsoft (Excel, Access, Word, PowerPoint, Internet and web based programs)
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15 Marketing & Advertising resume templates

1

Director, Advertising & Marketing Resume Examples & Samples

  • Work in conjunction with Senior Director in the execution of national brand advertising and marketing campaigns
  • Create, launch and facilitate implementation of League-wide initiatives including Event Days (Jackie Robinson Day, Mother's Day) focusing on: External partner management
  • Club activation
  • Coordination with all MLB constituents
  • Oversee League-wide events and programs from ideation to execution including management of staff
  • Serve as point of contact for Clubs regarding special initiatives
  • Lead team for large-scale event activation, including Jewel Events (Opening Day, All-Star Week, Postseason)
  • Manage the development and implementation of multi-platform, integrated marketing initiatives
  • Support Advertising and Marketing Department on a variety of ongoing, special projects
  • Performs related duties as required
2

Dir, Advertising Marketing Resume Examples & Samples

  • Lead and develop the Entertainment and Major Retail marketing team; measure effectiveness of the team and look for opportunities to improve/be more efficient
  • Research market conditions, consumer and industry trends, key advertiser initiatives and new product roll-outs; use this information to guide strategy for approaching clients and positioning LATMG products
  • Work with sales partners to develop strategy and specific sales pitches for important categories and individual advertisers within those categories; Oversee team of analysts in their category-specific efforts to do same
  • Develop partnerships and advertiser-driven promotions which help drive revenue and/or strengthen our market position with key demographics
  • Serve as the “junction point” between multiple departments to make ensure (as much as possible) that all key stakeholders are working with the same information/strategic priorities
  • Strong project management and multi-tasking capabilities with the ability to work well under pressure with promotional partners and key internal partners (e.g. creative, legal, social media)
  • Working familiarity with syndicated research tools (e.g. Scarborough, Claritas, and Kantar) and top digital analytics ( Omniture, ComScore, @Plan, etc.)
  • Create and product manage new extensions for existing products and sub-brands to create new revenue generating opportunities (e.g. Hero Complex events, print issues)
  • Create innovative, first-to-market ads and sponsorship positions
  • Work across teams internally to integrate advertiser feedback/industry trends/institutional learnings into plans for developing new products and/or modifying existing ones
  • Reporting to the VP of Advertiser Marketing
  • 7+ years of experience
  • Entertainment knowledge
  • Opportunity to manage direct reports
3

Marketing & Advertising Director Resume Examples & Samples

  • Proven track record of developing marketing programs with measurable results
  • Solid creative ability and analytical skills
  • Experience in the New York Real Estate industry
4

Marketing & Advertising Specialist Resume Examples & Samples

  • Liaising with appointed agency to define, plan and implement advertising plan
  • Lead new media management such as digital and searching engine optimization
  • Evaluate advertising strategies to maximize exposure
  • Analyze strategic planning and investment ROI
  • Liaise with head office for all advertising materials ordering and ensure all material deadlines are met
  • Evaluate advertising opportunities to maximize benefits to the company
  • Manager the relationships with media and publications
  • Monitor the budget and work closely with head office on month budget controls
  • Coordinate with Finance and head office on reporting
  • Assist with the planning of events
5

Marketing & Advertising Director Resume Examples & Samples

  • 2+ years managing a high performance marketing team
  • 6-8 years of experience working in print and digital advertising and marketing
  • Creative ability and strong analytical skills
  • Must be proficient in Microsoft Office Suite
  • Experience in New York real estate industry preferred
6

VP of Marketing & Advertising Resume Examples & Samples

  • 6-8 years of experience working in Marketing & Advertising either for an agency or on the client side
  • Experience in brand stewardship from both a creative and strategic perspective
  • Experience developing print and interactive marketing programs
  • Experience managing up to five people
  • Ability to stay focused, efficient, and effective in managing multiple priorities
  • Ability to multi-task, prioritize and be flexible with changing business needs in a team environment
  • Prior experience working for a Luxury Brand
7

Marketing & Advertising Manager Resume Examples & Samples

  • Minimum of seven years marketing and advertising experience, including management of creative teams and production
  • Strong contract negotiator; proven acquisition track record
  • Ability to work within fast paced, dynamic environment
  • Supervisory/people management skill
  • Strong creative and conceptual vision, understanding of brand communications, promotions, and advertising
  • Ability to execute high quality marketing communications aligned with the YMCA’s strategic goals
  • Detail oriented with strong project management skills; experience in delivering marketing campaigns
  • Ability to provide innovative approaches and solutions while managing internal and external resources
  • Expertise in applications such as Photoshop, Illustrator, QuarkXpress, PowerPoint, Freehand, InDesign
  • Develop and implement effective city-wide marketing efforts to support membership and program growth, development, and retention strategies
  • Define and research best targeted market segments
  • Collaborate with multiple internal and external partners in the creation of marketing materials including: print and web advertising, radio and other media outlets, brochures, promotional pieces, direct mail, and signage
  • Development and maintain brand identity for the YMCA and oversee the production of effective marketing materials and templates that branch staff can access from a centralized Content Management System
  • Create all display, point-of-sale, and direct-mail advertising in coordination with an external ad agency
  • Supervise media buying for all promotional activities and campaigns
  • Identify and manage external resources that provide graphics, design, printing, and consulting services
  • Collaborate with the Communications team and Branch staff on an integrated digital and social media plan
  • Develop plans for consultation, staffing and equipment needs based on anticipated campaign deliverables
  • Analyze and report the results of marketing campaigns to senior management
  • Develop and manage ad campaign budgets
  • Monitor the performance of media campaigns to ensure optimization of marketing spend on and off-line – daily, weekly and monthly
  • Carry out periodic market research to analyze potential strengths, weaknesses, opportunities, and threats – including competition analysis
  • Create and manage budgets and schedules, including developing detailed timelines for project approval of creative materials
  • Maintain an organized archive of creative assets for all projects
8

Marketing & Advertising Internship Resume Examples & Samples

  • Assist the brand image team as needed with various daily administrative tasks (copy needs, invoice filing/routing, any shipping/messengering)
  • Work closely with the Sr. Media Director in organizing all magazine archiving & shipping on a weekly basis
  • When possible, accompany marketing team members to meetings & seasonal walk-throughs to observe discussion of strategic marketing initiatives
  • Working knowledge of Microsoft Excel, Powerpoint, Word
  • Coursework in Marketing and Communication, Media, Fashion, Business or Advertising
  • Detail oriented with excellent communication skills
  • Knowledge of Adobe Photoshopa plus
9

Director of Marketing & Advertising Resume Examples & Samples

  • 6+ years of experience working in Print and Digital Advertising and Marketing
  • Solid creative thinking and analytical skills
  • Microsoft Office/Suite proficient (Word, Excel, PowerPoint, etc.)
  • Luxury and/or Real Estate experience
  • Working knowledge of Adobe Creative Suites (specifically InDesign, Illustrator Photoshop)
10

Marketing & Advertising Resume Examples & Samples

  • FIT Magazine Donations
  • Participate in the planning and/or execution of any DKNY store events, wholesale events, runway shows, etc – as necessary
  • Assist the brand image team in organizing & executing the internal distribution of seasonal marketing materials
  • Creative problem solving skills
  • Able to work in a fast paced environment
  • Interest in pursuing a career in the fashion industry
11

Senior Director of Marketing & Advertising Resume Examples & Samples

  • Lead a high performance team, working proactively and collaboratively everyday within our NY based marketing department and directly with East End agents to grow their businesses and the Corcoran brand, through strategic and creative development of personal branding and property activation plans
  • Lead and mentor a staff of 7, including our Marketing Managers, Graphic Designers, operations and administrative specialists
  • Work directly with Senior Managing Directors and office heads to collaborate on agent marketing process and procedures, best practices and feedback
  • Work with top agents to directly manage and facilitate development of sales presentations, advertising, collateral and promotional programs
  • Develop and lead large and small marketing education sessions for agents
  • Act as regional expert as it pertains to competitive intelligence, unique marketing, event and promotional opportunities
  • Responsible for oversight of sponsorships, events, vendor relationships and media management
  • Work proactively and collaboratively with cross-region marketing teams and colleagues to lead and/or foster development and adoption of large-scale programming initiatives and new product rollouts
  • Stay abreast of current trends and tools to serve as a constant source of inspiration and intelligence for leadership, agents and for application to strategic projects
  • 8+ years Marketing/Advertising experience, preferably within a progressive creative agency, real estate firm or other close in industry (at least 5 years in a management capacity)
  • Proven leader of high performance teams, with the highest quality standards
  • A balance of strategic planning and hands-on execution (with an all-hands on deck mentality)
  • Ability to turn complex business issues and opportunities into simple, executable, results- driven solutions
  • Familiarity with all forms of marketing communication, including but not limited to print, digital (paid, earned, owned), PR
  • Collaborative, social and customer service-oriented by nature. Accustomed to managing multiple clients simultaneously. Must be able to handle all situations with diplomacy
  • Excellent organization; verbal and written communication skills
  • Adept at juggling multiple priorities and deadlines without sacrificing quality
  • Demonstrated ability to thrive in an entrepreneurial, collaborative, self-motivated and fast-paced environment
  • A confidant and compelling public speaker
  • Strong Microsoft Office Suite (Word, Excel, Powerpoint)
  • Proficiency in Adobe Creative Suites a plus (specifically InDesign, Illustrator Photoshop)
12

Manager, Advertising & Marketing Resume Examples & Samples

  • Lead, manage, and oversee the sale of advertising and sponsorships
  • Meet sales and revenue objectives by forecasting requirements; preparing an annual budget; analyzing variances; initiating corrective action
  • Accomplish the development of an expert staff through effective recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling and disciplining employees
  • Develop a strategy to achieve designated revenue targets
  • Coordinate sales, advertising, and marketing objectives of staff
  • Provide accurate, timely, and immediate forecast of revenue targets
  • Explore creative advertising and marketing ideas
  • Establish and maintain effective and enduring partnerships with internal and external constituents
  • Provide accurate market analysis by collecting, analyzing, and summarizing data and trends
  • Effectively package assets to optimize potential revenue
  • Update and maintain job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; and participating in professional organizations
13

Brand Advertising & Marketing Director Resume Examples & Samples

  • Oversees development of creative briefs, advertising and communication plans to ensure all programs and materials meet business needs
  • Engages and works collaboratively with the internal creative team, digital team and other internal stakeholders in the successful execution of marketing and communication strategies
  • Responsible for the day to day management of external advertising and media agencies in support of our enterprise creative strategy and key deliverables, including evaluating creative briefs, subsequent creative and media plans
  • Coordinates and partners with marketing research department ensuring creative campaigns are vetted and tested using industry standard methodologies
  • Maintains and enhances current knowledge with understanding of new methodologies and market trends affecting marketing communications, as well as changes in the insurance industry and enhancements in technology and communications media
14

Marketing Advertising Review Committee Specialist Resume Examples & Samples

  • With moderate supervision, performs the day-to-day tasks associated with facilitating the NA MARC approval process for assigned product(s) as outlined in the NA MARC SOP. This includes applying a general understanding of the FDA regulations and Mylan policies governing the promotional material review process
  • Responsible for assisting with the management and processing of all promotional pieces for assigned product(s) in Veeva Vault (cloud-based technology platform used for MARC)
  • Responsible for scheduling, creating and distributing agendas, and facilitating NA MARC meetings for assigned product(s). Share responsibility with editor for capturing all comments and annotations during live meetings in Veeva Vault
  • Provide operational support to marketing representatives and other internal stakeholders on the production of promotional materials including: ordering new and additional quantities of promotional items, notifying warehouse of materials that should be available for ordering by the field sales force, managing inventory levels (including Prescribing Information/Instructions for Use inserts), annual review of pieces in circulation, and destruction of promotional items per Mylan’s destruction policy
  • Apply general understanding of the promotional material development and review process to work collaboratively with representatives from the following functions to ensure an efficient promotional review, submission (OPDP 2253), production, and distribution process: Regulatory, Medical, Legal, Marketing, Marketing Operations, Compliance, Procurement/Contracts, Finance, Corporate Communications, external Vendor Partners (Advertising Agencies, Printers, Distributors/Warehouse) and others as necessary
  • Assist in providing ongoing training to new and current users of the Veeva Vault system and those participating in the MARC review process as required
  • Exercise judgment, analysis, and problem-solving capabilities throughout the application of the MARC process, print production, and lifecycle of the promotional pieces as assigned
  • Minimum of a Bachelor's degree (or equivalent) and minimum of 4 years of experience. However, a combination of experience and/or education will be taken into consideration. One to three years of pharmaceutical experience and/or project management is preferred
  • Must possess knowledge of the promotional review, approval and material production/digital processes
  • Must possess a working knowledge of the Microsoft Office Suite and have worked in an electronic approval / workflow system. Must be proactive, meet all deadlines and be able to multi-task. Must be willing and capable of adapting to change, operating in a complex, fast-paced environment and handling additional projects/responsibilities as needed to meet business objectives. Meeting facilitation, project management and conflict resolution skills are a plus
  • Ability to read and interpret promotional materials and understand the technical aspects of print production and digital media. Ability to write comprehensive reports and detailed business correspondence. Ability to train large groups on the process if required
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties
15

Marketing & Advertising Assistant Resume Examples & Samples

  • Field and answer agent questions sent through the department inbox
  • Support agents in utilizing new and current company marketing tools
  • Review custom agent requests and pass along to appropriate Regional Marketing Manager
  • Coordinate with department specialists, managers and designers regarding both corporate and agent-based projects
  • Maintain and update department’s digital and print files
  • Assist in the creation of bi-weekly web advertising collateral
  • Assist in keeping Marketing and Advertising documents up to date on company’s intranet
  • Boundless curiosity and positive can-do attitude
  • Excellent organization, verbal and written communication skills
16

Marketing Specialist, Advertising Operations Resume Examples & Samples

  • Manage day-to-day operation of Godaddy tag management solution
  • Implement and maintain web tracking across multiple owned properties
  • First point of contact for all internal and external tag requests
  • Develop relationships with agency and internal stakeholders
  • Support management in development of site-wide tracking strategies
  • Create targeted audiences based on a combination of first and third party audience data
  • Help maintain data and tracking integrity
  • Drive cross-team collaboration to support rollout and adoption of new tools
  • Maintain best practices
  • Solid understanding of Website architecture
  • Understanding of web based tracking methods
  • Intermediate to advanced understanding of core online marketing practices - Display (direct and brand), Affiliate, SEM, SEO
  • Experience with tag management systems such as GTM, Tealium, etc
  • Beginning to intermediate knowledge of website monitoring tools such as Ghostery, ObservePoint, Privacy Badger
  • Coding experience in JavaScript or HTML
  • Beginning to intermediate knowledge of full funnel attribution methods
  • Beginning to intermediate knowledge of online privacy regulations
17

Marketing & Advertising Intern Resume Examples & Samples

  • Strong written and verbal skills important
  • Must be 21 or older
  • Must be a current student, enrolled at LSU's Manship School of Mass Communication
18

Marketing Advertising Specialist Resume Examples & Samples

  • Collaborate with Communications Manager on the creative development of IKEA US external advertising campaigns
  • Project manage broadcast, print, digital, social and direct response advertising in specific national projects and/or local/regional projects as it relates to increasing brand awareness and achievement of overall business goals, including sales and visitor objectives
  • Manage the creative agencies through all stages of the process including but not limited to creative briefing, creative review, managing and understanding related budgets, managing timelines, leading the production process, final creative review and post campaign analysis
  • Lead and partner with cross functional members in the process; including sales managers, marketing, external agency partners and stores to facilitate approvals to meet tight deadlines
  • Evaluate creative tactics to ensure that they deliver to the goals and objectives and partner with other internal and external marketing disciplines to ensure an integrated communications platform (i.e.: paid, owned and earned media responsible)
  • Increase effectiveness and efficiencies by creating, sharing and implementing processes within the marketing organization and with external partners by identifying when new/updated processes are needed
  • Bachelor’s degree in marketing, advertising, communications or other related field preferred
  • Prior experience in managing advertising campaign, digital marketing, social media, customer loyalty programs, and/or managing broadcast production campaigns preferred
  • Experience managing integrated marketing projects that include general advertising (with knowledge of television, radio, Out-of-Home, Newspaper, Magazine, Free-standing-inserts and guerilla marketing), public relations, direct marketing, social media, interactive marketing and primary research
  • Experience with management of agencies and consultants
  • Computer literacy with emphasis on MS Office
  • 2-3 years of marketing/advertising experience preferred
  • Ability to work varied hours/days as needed by the location
  • Travel: Minimal travel required (5-10% Domestic Travel)
19

Brand & Advertising Marketing Managerus Resume Examples & Samples

  • Maintain brand integrity across designated business units, advertising and all other internal and external communications as related to the overall corporate identity
  • Collaborate with a wide variety of functional areas to execute specific marketing plans for each business unit
  • Demonstrate keen understanding for the unique obstacles, needs and business requirements of designated functional areas
  • Prepare creative briefs to define marketing objectives and guide creative development
  • Assists with copywriting and editing
  • Manage and maintain relationships with creative agencies and external resources to fulfill graphic design needs
  • Develop identities – including logos, signage and copy descriptions - across all areas of business and manage the transition of identities for new outlets
  • Provide direction and oversee the development of all advertising creative and collateral
  • Manage budgets related to campaign initiatives
  • All other duties as assigned by Brand Marketing Director
20

Director Marketing & Advertising Fountain Valley Resume Examples & Samples

  • Completed Bachelor’s Degree in Marketing/Public Relations, Journalism or Equivalent
  • At least two years’ experience managing a team of marketing/communications individuals
  • Ability to demonstrate at least three yearsof experience in the following
21

VP of Advertising & Marketing Resume Examples & Samples

  • Lead all aspects of advertising sales including revenue budgeting and forecasting, sales strategy, compensation structure, new product development, training and advertising operations
  • Provide leadership in developing and executing short- and long-term strategic revenue and active account objectives
  • Provide recommendations to strategically enhance financial performance and business opportunities
  • Oversee marketing initiatives, developing strategic marketing direction for the company, and new products in partnership with Newsrooms, Circulation and Digital
  • Oversee market research in partnership with the L.I.F.T. team and manage community partnerships and sponsorships
22

Marketing & Advertising Intern Resume Examples & Samples

  • Create and manage content on corcoran.com
  • Organize and schedule agent business initiatives
  • Coordinate business collateral for new agents (business cards, etc.)
  • Manage general inquiries from agents and coordinate with appropriate team members to resolve and troubleshoot effectively
  • Assist in creation and dissemination of training/education materials
  • Support operational and administrative processes for the department
23

Brand & Advertising Marketing Analyst Resume Examples & Samples

  • Drive the development and execution of integrated global creative platforms, in support of key business and brand priorities for the US
  • Manage the development and execution of integrated brand and product advertising campaigns in the US across digital, print, and social
  • Directly responsible for working closely with creative agency on all aspects of creative development and production
  • Partner with central services team (media and social centers of excellence) and relationship marketing team on campaign execution
  • Ensure all campaigns consistently and coherently communicate the brand positioning through alignment with the global communications platform and segmented messaging architecture
  • Consistently seek to enhance campaign effectiveness through the best in class application of marketing data, analytics, and creative testing to inform campaign strategy and objectives and to track, optimize and report on the performance of campaigns
  • Support the creative development, testing, execution and evaluation of iShares Brand advertising, content partnerships and social content and plans
  • Help manage campaign budgets, forecasting and reconciliation
  • Results-oriented marketer with 2-3 years of relevant marketing experience
  • Bachelors degree is required and experience at an agency is preferred
  • Financial industry experience or strong familiarity with asset management sector/products (in particular ETFs) preferred
  • Experience in developing and executing brand strategies and/or campaigns in a global, corporate and matrixed organization a plus
  • Clear communications skills and great storytelling ability
  • Excellent “end to end” project management from insight to execution
  • Application of a strong data and analytics capability to inform strategy and measure marketing effectiveness/ROI
  • Experience in and/or passion for driving transformational change and building cultures of excellence
  • Experience defining and managing significant marketing budgets
  • Strategic thinker and thought leader with a mindset of innovation and intellectual curiosity
  • Agile, adaptable and flexible marketer
24

Marketing Specialist, Advertising Resume Examples & Samples

  • Design and manage various search engine marketing campaigns and optimize them for high performance
  • Manage the creative process and materials for various advertising campaigns (i.e.: developing key words and content for SEM ads, working with product specialist and creative personnel to develop ad materials for print and other mediums etc.)
  • Set KPIs and create reports to ensure lead flow and the success of the campaigns
  • Create and optimize landing pages that correspond to marketing and advertisements
  • Work closely with our internal marketing specialists to ensure flawless campaign execution and strategy
  • Working with the Social Media Specialist ,implement and manage Paid Social Advertising campaigns and assist in the SEO of social media content
  • 3 years professional experience in a marketing role focused on SEA/SEM (Search Engine Marketing and Advertising) is required
25

Marketing & Advertising Intern Resume Examples & Samples

  • Create and manage content on Corcoran.com and other web properties
  • Help create marketing training programs for agents
  • Attend weekly meetings and work closely with marketing team to determine priorities for outreach
  • Plan, coordinate and assist with launch of strategic event marketing initiatives
26

Chevrolet Senior Manager Advertising & Marketing Resume Examples & Samples

  • Mentor current and prospective team members
  • Develop team members technical, behavioral and storytelling skills
  • Initiate and sustain Drive 2 Great cultural changes
  • High level of analytical ability where problems are unusual, difficult & often require quick decisions
  • Highly developed oral and written communications skills with an emphasis on storytelling
  • High level of interpersonal skills to work effectively with others, motivates employees, and drive work output
  • High level of business acumen, seeing the larger picture as well as the critical details
  • Ability to organize and plan effectively
  • Exhibit positive attitude and high level of enthusiasm towards business
  • Strategic thinking and execution, including using past experiences to anticipate future issues
  • Extensive advertising and marketing experience
  • Travel required
27

Advertising Marketing Specialist Resume Examples & Samples

  • Manage art traffic and workflow process, prioritizing as needed with guidance from marketing director
  • Communicate status with all departments regularly
  • Write and proofread copy/content, ultimate accountability for any and all typos
  • Help manage the initiation, review, and production of marketing materials/collateral, including direct mail, posters, flyers, newsletters, digital displays, email blasts and web banners
  • Facilitate project review and approvals with operational departments, vendors and third party partner organizations
  • Ensures implementation of advertising materials to their end use, including installation/display as necessary
  • Manage the effective distribution of marketing materials
  • Maintains weekly internal/external collateral/signage report
28

Advertising Marketing Analyst Resume Examples & Samples

  • Must synthesize large amounts of data from multiple sources and glean insights for sales and marketing materials
  • Gather data from multiple internal systems, synthesize and analyze the data, and effectively communicate insights to sales and marketing
  • Work with VLOOKUP and create PivotTables in Excel
  • Research and analyze outside reports to keep team up to date on latest trends and to tie back to internal insights that strengthen our offering
  • Familiarity with trends and technology in digital advertising and online shopping landscape
  • Work with ad operations team to analyze advertising campaign data and develop consistent campaign performance benchmarks
  • Guide the data and ad operations team on the type of insights you want to derive from the data
  • Work cross functionally with various teams to understand and make the requests needed to pull the data
  • 3-5 years of work experience in related field
  • Brings an attitude of winning
  • Leans into challenging situations
  • Embraces and seeks innovation
  • Exercises courage to take calculated risk
  • Builds collaborative relationships up, down, and across the organization
  • Is optimistic and looks for solutions
29

Advertising, Marketing & Commerce Resume Examples & Samples

  • Serve as a subject matter expert on Google DoubleClick
  • Lead advertising and marketing technical integrations and integrations
  • Supporting business development efforts by identifying opportunities spanning technical disciplines across product lines and/or services
  • Ability to identify client business issues to then map and champion Deloitte/Google services and software solutions
  • Identifying key areas of differentiation, delivery improvement and profitable direction that creates high value services
  • Developing and maintaining relationships, both internally and externally, to influence business and technology strategies, aligns current and future joint solutions to those strategies, and advocates client needs/interests within Deloitte/ Google DoubleClick planning activities
  • "X-Factor"/Out-of-the-box creativity and problem solving, i.e. client level "visioning" sessions, joint technology/services roadmaps, etc
  • Strong competency across disparate alliance support systems, i.e. training, self-solve, support, marketing
  • Routinely work with internal partners focused across the marketing and advertising technology stacks
  • 10+ years of experience working in a technical customer facing Solutions Architect role, preferably at an AdTech company or client service firm, designing high availability and scalability solutions
  • Experience with DoubleClick, AdWords, Google Analytics or similar platforms
  • 3+ years working with a DSP or DSP adoptions
  • Deep technical understanding of the AdTech industry and technologies
  • Experience managing at least two large-scale full-life cycle implementations of CRM solutions (i.e., SalesForce, Oracle, etc.)
  • Comfort traversing the whole DoubleClick stack: client­side through the persistence layer
  • Experience designing, architecting, implementing and/or operating within a cloud platform (Amazon, Azure, Google, etc.)
  • Understanding of search marketing, ad serving platforms and API development/management
  • Experience in automation (Puppet, Chef, Vagrant)
  • Experience with In­Memory Caching, Queues, Protocols, SOLR, Avro, Protocol Buffers, Thrift
  • Experience with terabytes of information on big data (hadoop, hbase, hive) for aggregation and rollup
  • Clear communication skills. We are looking for someone who is comfortable talking to peers about a design solutions on the same day they are explaining a new technology to an executive
  • Travel – 80-100%
30

Director, Marketing & Advertising Resume Examples & Samples

  • Organization:United Methodist Communications
  • Contact:MaryAnna Erlandsson
  • Phone:615-742-5137
  • Email:hr@umcom.org
  • Closing Date:07/31/17
31

VP Advertising & Marketing Resume Examples & Samples

  • Development of strategic goals and marketing plans, strategic research and leadership for all areas overseen, including marketing, advertising, and retail and its leased outlets
  • Provide overall strategic marketing direction for the property including all advertising, customer relationship marketing, public relations, on-line/email marketing, promotions and sponsorship
  • Brand and advertising development, maintenance and agency management
  • Development of annual advertising plan including creative strategy, print and broadcast media in alignment with company goals
  • Oversee all aspects of retail operations , both owned and leased, to include budgeting, management, inventory control, visual merchandising and day-to-day retail operations. Lead effort with Casino Marketing and agencies to evaluate and optimize overall media mix / advertising spending
  • Manage relationships and liaise with advertising agencies, media buyers, high-end retail vendors, and outside contractors in order to negotiate contracts, lease space, and secure goods/services necessary to the business and strategic plans
  • Lead the development of promotion programs, direct mail, email, trigger based marketing and segmentation strategy
  • Develop, manage, and report the budget and P & L on a monthly basis for both marketing/advertising and retail departments
  • Partner with other divisions and departments to develop offers, marketing campaigns and strategies, in order to support on-going business needs based on guest data and market conditions, and achieve strategic marketing goals
  • Oversee the development of brand campaign calendars, analyses and other reporting tools that will provide meaningful insight and measurable results on campaigns
  • Lead the development and support web marketing strategies and to guide enhancements to mgmnationalharbor.com to improve visual appeal, functionality and web performance metrics
  • Identify and execute partnership opportunities that bring new customers / databases to MGM National Harbor
  • Oversees art department, including managing and prioritizing staff workload and schedules; hiring, motivating, and developing team members; and administering disciplinary actions as needed
  • Assesses department staffing needs for advertising, marketing and retail accordingly, in addition to reviewing and revising job descriptions to effectively utilize employee talents and strength
  • Director of Communications
  • Brand Marketing Manager
  • Digital Marketing Manager
  • Entertainment Marketing Manager
  • Graphic Supervisor
  • Director of Retail
  • Bachelor degree in advertising or related field, or equivalent work experience
  • Minimum of seven (7) years’ experience operating a creative and process-orientated department
  • At least (3) years’ supervisory experience in hospitality, travel or gaming industry
  • Effectively communicate in English, in both written and oral forms
  • Ability to research and extract pertinent information in preparation for management review
  • Ability to perform a variety of duties with extreme care and attention to detail
  • Ability to maintain a high degree of accuracy in record keeping
  • Ability to prioritize and effectively follow directions
  • Use of high-end, graphic arts workstation, with full knowledge of design programs including QuarkXPress, Photoshop and Illustrator
  • Ability to prioritize and renegotiate deadlines and control workflow
  • Excellent organizational skills to function effectively under time constraints and within established deadlines, with particular attention to detail
  • Strong leadership qualities and sound judgment with effective decision-making and problem solving skills
  • Strong analytical and strategic planning skills
  • Ability to lead various team members effectively while working with multiple divisional department heads and fulfilling their needs
  • Working knowledge of Microsoft (Excel, Access, Word, PowerPoint, Internet and web based programs)
32

Salesforce for Advertising Product Marketing Resume Examples & Samples

  • Be the champion, evangelist and product marketing engine behind Salesforce for Advertising in the EMEA markets, focusing on the top countries by market opportunity
  • Create locally compelling content, messaging platforms and localised assets that fuel the demand generation engine by engaging and exciting customers
  • Tailor marketing content to address the challenges of the key buyer personas for Salesforce's Advertising products
  • Drive pipeline and ACV growth across EMEA while owning and monitoring pipeline numbers, top deals, ACV attainment and other key data points
  • Drive the collaboration between field marketing teams, Retail industry teams, regional marketing teams, other Cloud Product Marketing peers, and Headquarters to ensure a joined up, consistent and clear message across EMEA for target persona profiles and go-to-market plans
  • Work with HQ PMM, Sales, Solution Engineering and Sales Enablement to actively enable the field on Salesforce for Advertising propositions, stories and product updates and compile self-serve content to drive enablement at scale in EMEA
  • Further Salesforce's market position as an innovator and thought leader in the areas of Advertising, Data Management & Ad Tech
  • Support acceleration and closing of deals through product presentations in Executive Briefing meetings, Trade-shows and Sales meetings