Interactive Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the interactive marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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AC
A Conn
Ana
Conn
3668 Erna Well
San Francisco
CA
3668 Erna Well
San Francisco
CA
Experience Experience
07/2015 – present
Philadelphia, PA
Director Interactive Marketing
Director Interactive Marketing
07/2015 – present
Philadelphia, PA
Director Interactive Marketing
07/2015 – present
  • Leads, manages and develops direct reports and creates an inspiring environment to foster productivity, development, team collaboration and creativity
  • Coaches, mentors and advises marketing staff on developing digital trends, including employees and co-workers
  • Oversees a team that manages all creative updates and development for HTML optimized official websites and e-mail marketing
  • Maintains and manages an online marketing budget for all ongoing releases
  • Leads initiatives to establish relationships with key influencers and empowering fan communities
  • Develops digital marketing projects utilizing new mediums like VR, AR, 360 Video, and Live Video
  • Builds relationships with external vendors and agencies to help ideate and execute creative digital marketing materials
12/2010 – 04/2015
Boston, MA
Manager, Interactive Marketing
Manager, Interactive Marketing
12/2010 – 04/2015
Boston, MA
Manager, Interactive Marketing
12/2010 – 04/2015
  • Manage relationship with top level artists and managers
  • Manage integrated teams from one or more external agencies supporting various marketing initiatives
  • Create interactive and social strategies for artists on WBR
  • Report results to senior leadership and make recommendations to optimize campaign effectiveness
  • Establish and monitor key success measures
  • Manage assigned multichannel marketing budget, sales goals, objectives and implementation calendar
  • Develop and deliver ongoing communications throughout the organization
01/2005 – 08/2010
New York, NY
Interactive Marketing Intern
Interactive Marketing Intern
01/2005 – 08/2010
New York, NY
Interactive Marketing Intern
01/2005 – 08/2010
  • Supporting the work of the Interactive Services Manager and group
  • Synchronize with various departments on the status of production work
  • Assisting in other department duties as assigned
  • Create simple HTML & CSS web pages
  • Design and create banners, buttons, contest pages, and promotional images
  • Assist with HTML design and troubleshooting
  • Assist with email design and HTML troubleshooting
Education Education
Bachelor’s Degree in Deadline
DePaul University
Bachelor’s Degree in Deadline
Skills Skills
  • Excellent data analysis skills to analyze and interpret large amounts of data from disparate sources
  • Familiarity with data visualization software such as Tableau
  • Ability to independently identify meaningful signals within data and pursue their explanation without the prompting of stakeholders
  • Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
  • An in-depth, ever-growing knowledge of internet technologies, current online trends, and marketing tactics (search, social, email, etc)
  • Intellectually curious and proactive
  • Advanced Excel skills
  • 3-5 years of digital analytics experience developing meaningful KPIs, generating reporting, and interpreting results
  • Familiarity with data blending software such as Alteryx
  • Familiarity with web development technologies such as Javascript tagging and HTML
Create a Resume
1

Executive VP, WW Interactive Marketing Resume Examples & Samples

  • Works with EVP Marketing and President, Worldwide Marketing to establish strategies and execute global on-line and new media campaigns
  • Oversees the worldwide online & new media department, communicates strategy, determines work flow, manages department
  • Collaborates with department heads of all disciplines within the Marketing division to develop and integrate campaign strategies
  • Develops innovative campaigns that expand the footprint of on-line and new media campaigns
  • Identifies new and emerging technologies in the social and new media landscape that can be incorporated into marketing campaigns
  • Oversees the execution of all on-line and new media plans
  • Develops and manages project and departmental budgets
  • Establishes the department organization structure, sets priorities, determines process efficiencies, assures communication flow, and directs staff
  • Develops and manages relationships and communication with filmmakers, talent, vendors, agents, and other executives at Warner Bros
  • Travels as necessary
2

Interactive Marketing Intern Resume Examples & Samples

  • Coordinating and uploading of new text, image and media content to the various interactive channels
  • Processing, prepping and uploading rich media files (video, audio) to websites
  • Researching a particular topic or focus area of the department
  • Supporting the work of the Interactive Services Manager and group
  • Assisting in other department duties as assigned
  • Other responsibilities as deemed necessary
3

Manager, Interactive Marketing Resume Examples & Samples

  • Create interactive and social strategies for artists on WBR
  • Lead the creation and utilization on all artist websites and social networks with updates, posts news, content, etc... Will also be involved in the development of artist websites, including wireframing, user experience design, and feature requisition
  • Heavy research of artist communities and word-of-mouth analysis (Reading and analyzing message boards, blogs, other artist sites, etc.)
  • Contribute to the design and creation of artist digital assets, including photo and video content
  • Quantify success and efficiency of digital promotions, paid media campaigns, e-commerce efforts, social engagement and partnerships via various analytics tools
  • Assess effectiveness of various promotional outlets
  • Manage relationship with top level artists and managers
  • Integrate e-commerce and monetization into campaigns
  • Research and discover new sites and platforms to promote artists
  • Coordinate with various departments: radio promotion, publicity, international, marketing, strategic marketing, and Warner Music Group
  • Filter results of online research and achievements to other internal departments
4

Senior Director, Interactive Marketing Resume Examples & Samples

  • Define, plan, and execute digital marketing campaigns for a roster of WBR artists
  • Lead the creation and utilization on all artist websites and social networks with updates, posts news, content, etc… Will also be involved in the development of artists websites, other digital and mobile protocols, including wireframing, user experience design and feature requisition
  • Heavy research of artist communities and word-of-mouth analysis (reading and analyzing message boards, blogs, other artist sites, etc.)
  • Quantify success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement and partnerships via various analytics tools
  • Drive direct to consumer revenue from recorded music sales, merchandise, ticketing, advertising, and subscription
  • Must have 5+ years experience in digital marketing with focus on analytics and content
  • Strong analytical background and ability to create and update reports
  • Ability to lead cross-functional teams (strong project management, organization and communication skills)
5

Director, Interactive Marketing Resume Examples & Samples

  • When required, responsible for building websites and ad-hoc requests from international offices
  • Manage and guide external web development resources to ensure completion of projects on a timely basis
  • Manage timelines, tasks, and resources for all technical and new business initiatives
  • Ensure technology initiatives are inline with overall marketing/business development needs and expectations at all times
  • Manage department production budgets
  • Manage production managers on a daily basis to ensure the timely delivery of assets which adhere to the strategic plans for each film
  • Work with local and regional offices on the implementation of online (and mobile) marketing plans and the approval of locally produced assets
6

E-business & Interactive Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree completed
  • Digital native, understand digital ecosystem
  • 2-4 years of related experience
  • Strong business and sales senses
  • Strong interest in beauty and cosmetics industry and trends
  • Strategic & Analytic
  • Creative & Innovative
  • Strong relationship and communication skills
  • Entrepreneurial
7

Manager, Interactive Marketing Resume Examples & Samples

  • Minimum of 3 years financial services or related business experience, preferably in brokerage, cash management, and/or payment products
  • Must possess a solid understanding of online technologies and best practices, ideally with 3 or more years experience managing web applications and familiarity with user interface/user experience principles
  • Proven ability to translate business strategy into interactive client experiences
  • Strong business analysis and project management skills, with close attention to detail
  • Well developed oral, written, listening, and presentation skills
  • Solves difficult problems by fully understanding the issue, seeking out available resources, asking probing questions, teasing out complexities, identifying effective or creative solutions, and challenging the status quo when needed
  • Effectively builds and leverages relationships in matrix organization
  • Manages multiple priorities and thrives in rapidly changing environment
  • Works independently with limited direction, but also works effectively in a team setting
8

Senior Manager Interactive Marketing Resume Examples & Samples

  • Build out new JavaScript/HTML/CSS features for a modular website platform
  • Help establish and enforce delivery of JSON data provided by a RESTful API by our server-side development teams
  • Debug code for new and existing components, and ensure cross-browser compatibility
  • Train and guide other developers to create clean, peer-reviewed code
  • Stay current with new techniques and technologies and share knowledge with team members
  • Strong experience with JavaScript MVC frameworks
  • 10+ years development experience across front-end and core web technologies, including JavaScript, HTML, CSS, various frameworks and libraries
  • Deep understanding and commitment to develop standards-compliant, cross-browser-compatible JavaScript, HTML, and CSS
  • Ability to work well with advanced JavaScript techniques including asynchronous code execution, closure, complex scope resolution and execution context, custom event handlers, etc
  • Experience with client-server web applications, e.g. RESTful API
  • Experience with source-control software such as Git or SVN
  • Experience with node.js, build processes, integrations, code and content deployments
  • Experience in a large corporation with multiple web properties, ability to understand complex operational integrations and environments
  • Strong experience working in an Agile work environment
  • Experience in communicating effectively across many teams in the organization to accomplish objectives, to understand various stakeholder interests and speak appropriately to each
  • Track record of taking initiative
9

Analyst, Interactive Marketing Resume Examples & Samples

  • Analyze the client online secure site (MyFA) metrics to identify cause and affect relationships
  • Offer insight around client satisfaction evaluations and determine root cause of client satisfaction or dissatisfaction through detailed analysis, reporting and presentations
  • Create traceability of issues related to new releases
  • Provide operational support and partner with team as escalations/issues arise
  • Work directly with client call center support team on client issues, documentation and training
  • Create and document processes and procedures for team
  • Supplement analyst on support for Interactive Marketing owned assets
  • 1-3 years of relevant experience
  • Strong analytical skills including ability to identify patterns, potential issues and then translate those into recommendations and presentation of such
  • Ability to work in team environment and collaborate with multiple business partners
  • Demonstrated ability in the use of MS Excel and MS Access applications or equivalent
  • Demonstrated ability to anticipate issues and take decisive action to mitigate risks
  • Demonstrated reliability and flexibility to juggle priorities and manage multiple tasks at once
  • Business system testing experience
  • Knowledge of the client online secure site and the systems that deliver information
  • Knowledge of client household and grouping policy and procedures
10

Interactive Marketing Analyst Resume Examples & Samples

  • Collect/monitor digital channel metrics to deliver insightful analyses through the creation and management of performance dashboards, scorecards and ad hoc analyses
  • Work closely with business partners to proactively identify opportunities and testing strategies to optimize online initiatives
  • Help shape department KPIs and develop ongoing executive reporting
  • Actively participate in data governance to improve the consistency and interpretation of information shared across departments
  • Assist with the ongoing maintenance of the Foresee VOC platform and reporting
  • Investigate data anomalies that may be indicative of interruptions to the customer experience, then communicate those findings appropriately across the organization
  • Bachelor’s degree in Marketing (with digital focus), Mathematics, Statistics, or equivalent work experience
  • 3+ years of experience in similar role
  • Ability to identify patterns between data points as the basis for recommendations
  • Excellent data analysis skills to analyze and interpret large amounts of data from disparate sources
  • Excellent written and verbal communication skills used to communicate analysis to business partners in a clear, concise, and compelling manner
  • An in-depth, ever-growing knowledge of internet technologies, current online trends, and marketing tactics (paid and organic search, social media, email, etc)
  • Ability to independently identify meaningful signals within data and pursue their explanation without the prompting of stakeholders
  • Experience with web analytics software such as Adobe Analytics, Omniture SiteCatalyst, Discover, Insight, Google Analytics, SAS, or other analytics tools
  • Utilization of a tag management system desired, but not required
  • Familiarity with web development technologies such as Javascript tagging and HTML desired, but not required
11

Interactive Marketing Intern Resume Examples & Samples

  • Quality Assurance of new features released by the Salesforce Marketing Cloud prior to deployment in production
  • User Acceptance Testing of new email marketing platform
  • Document errors, bugs, issues, and enhancement requests
  • Contribute to the creative process of external presentation and sales materials
  • Contribute to internal and external product feature communications
  • Assist with HTML design and troubleshooting
  • Stay up to date with digital, tech, and email marketing trends to offer new ideas for educational materials
  • Create reports and recaps for current and past client campaigns to assess deliverability and email marketing performance
  • Prepare weekly project status recaps for team
  • Shadow day to day job responsibilities of the Interactive Marketing Team
  • Must have strong understanding of HTML, Word, Excel and PowerPoint
  • Must be eager to learn and be proactive with new tasks
  • Must be creative and have excellent communication skills
  • Must be able to commit to a minimum work schedule of 10-20 hours per week and a maximum of 30 hours per week, Monday-Friday
  • Must be enrolled in a Bachelor's program at an accredited college or university
  • Must be able to receive academic credit from college or university (documentation required prior to starting assignment)
  • Must be at least 18 years old
  • Computer literacy in MS Office programs, Adobe Photoshop, Dreamweaver a plus
  • Familiarity of popular Social Media and Email Marketing Platforms
12

Analyst, Interactive Marketing Resume Examples & Samples

  • Support rationalization of online client experience capabilities and roadmaps to foster business objectives, drive results, meet client needs, and help ‘tell the story&#8217
  • Partner with business and technical teams across the organization to support desired enhancements to online capabilities, refine concepts and execute on key deliverables
  • Work directly with Interactive Marketing business partners and develop strong working relationships
  • Provide support to Interactive leaders to ensure business partner updates are completed on time and assist with communications
  • Assist with creation of use cases, process flows, business requirements, prototypes, and/or test cases; participate in testing and launch validation as needed
  • Gather advisor and client insights and perspectives in order to influence defined initiatives
  • Understand online industry best practices and monitor competitor and non-industry comparable sites
  • Proactively and effectively manages all key project documentation efforts
  • Support various client team processes and overall management of day to day business activities
  • Create concise, logical discussion documents and presentations for multiple levels of leadership
  • Demonstrated ability to prioritize, work independently and manage multiple tasks
  • Willingness to learn and take on new initiatives/challenges
  • Knowledge of Financial Services industry
  • Experience working with interactive design and technology
  • Project management skills with a track record of implementing innovative solutions
  • Strong interpersonal skills and ability to apply them to all levels, internally and externally, and cross-organizationally while also influencing senior decision makers
13

Manager, Interactive Marketing Resume Examples & Samples

  • 3-4 years experience in digital marketing
  • Excellent communication, client service and account management skills
  • Strong organizational skills, with a proven record of supporting many projects at once with tight deadlines
  • Demonstrated ability to invent and execute innovative ideas
  • In-depth understanding of social media and ability to harness platforms successfully
  • Experience with third-party digital marketing tools
  • Familiarity with HTML, Dreamweaver, Photoshop, Google Analytics, and Final Cut Pro is a plus
14

Interactive Marketing Junior Manager Resume Examples & Samples

  • Contribute to the overall connection planning strategy and interactive connection plan. Ensure the digital plan is reflective of the Company's marketing model to ensure Liquid and Linked plans across the year and is consistent with overall brand objectives and brand strategy
  • Plan (set up the right team members and process) and project manage the creation, management and distribution of interactive content in tandem with the agency / agencies and internal Content Excellence, IT, Procurement, Legal and Extended Marketing teams
  • Consolidate content from various brand content plans and planning of the distribution schedule across all paid, shared, earned and owned online platforms
  • Lead the development of the Social media strategies and calendars in support of the brands' content plan and manage process between Digital and PR agencies in particular (and other sources such as global), building the digital brand story for the year via one plan albeit via multiple programs
  • Determine KPIs based on aligned local framework and their benchmarks in conjunction with the agencies; share results and lessons learned with the broader marketing community
  • Ensure implementation of Database & Relationship strategy as integral part of overall digital plans and ensure brand alignment
  • Manage all interactive agencies for select brand(s), using the agency management framework and ensure agency partners are set up for success throughout the plan/project
  • Develop in collaboration with the brands' connection planners; the budget, including production and development of digital content, and consulting on digital media spend, ensuring timely SOW development and revision (led by IMC and MIP)
  • Accountable for ensuring close integration between paid and owned online platforms for timely and relevant delivery of impactful plans
  • Align with relevant internal departments to ensure adhesion to brand guidelines, legal considerations, privacy acts and other relevant regulations for digital and interactive media and platforms
  • Coordinate with all capability-specific agencies on roster (ex. buzz monitoring, social media, etc.) and forge new partnerships / leverage existing relationships (ex. Google, Facebook, etc.) to better ideate and deliver the plans across the portfolio
  • Contribute to the development of capabilities within IMC team to the benefit of the entire marketing team – CRM/Measurement/Social Networks/Mobile/Search/Risk and reputation management
15

Manager, Interactive Marketing Technology Resume Examples & Samples

  • Primary point of contact for client services team, internal stakeholders, brokers, and vendors to troubleshoot, resolve or escalate issues and questions for interactive team’s systems, programs and campaigns
  • Evaluate and manage solutions and vendors used for monitoring, hosting and optimization of interactive technologies
  • Responsible for implementing processes and procedures for monitoring and analyzing performance of websites and integrations to ensure maximum uptime, reliability and speed
  • Document and communicate technology performance, incidents, outages and releases to internal teams
  • Educate and create documentation on technical requirements in order to improve quality, streamline resolution of common issues and improve customer satisfaction
  • Responsible for operational testing of all BHG systems, programs and campaigns
  • Manage technical projects impacting internal systems and 3rd party solutions
  • Oversee all data integration, including data integrity, data feeds, data processing, APIs, and outbound feeds
  • Manage all DNS, hosting and platforms used for the brand’s digital products
  • Establish and manage process for onboarding new companies, ensuring smooth transition and integration of data feeds, access to internal tools and launch of customized broker websites
  • Primary liaison between Interactive team and internal technology, learning, technology and help desk teams
  • Bachelor’s degree in Information Systems, Marketing or related fields
  • 3-5 years experience managing or supporting web, content and data systems
  • Advanced knowledge of website technologies and platforms including HTML, CSS, JS, SSL, DNS, SQL
  • Proficient in Excel, PowerPoint, WordPress, Help Desk tools and Adobe Experience Manager
  • Experience implementing and managing performance monitoring tools, content management, and web analytics solutions ( pref. Google Analytics)
  • Understanding of CDN’s and tag management tools
  • Strong analytical, problem solving and project management skills
16

Manager, Interactive Marketing Resume Examples & Samples

  • Identify and prioritize brand-building and revenue generating marketing opportunities consistent with The Home Depot's Call, Click or Visit multi-channel marketing strategy
  • Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting
  • Coordinate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations, etc
  • Analyze effectiveness of marketing programs against target metrics
  • Report results to senior leadership and make recommendations to optimize campaign effectiveness
  • Manage integrated teams from one or more external agencies supporting various marketing initiatives
  • Act as the resident subject matter expert with regard to specific interactive marketing best practices, industry standards, and legal requirements
  • Manage assigned multichannel marketing budget, sales goals, objectives and implementation calendar
  • Must be eighteen years of age
  • Must pass pre-employment tests if applicable
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job
  • Deep knowledge of multichannel marketing strategies, channels, technologies, principles, and processes Marketing communication experience associated with a national-level retailer
  • E-commerce knowledge and experience (principles, best practices, and tools) Practiced in the basics of full-lifecycle marketing initiative management
  • Excellent strategic and creative skills
  • Strong decision making and problem solving skills
  • Strong analytically with demonstrated financial and business planning skills
  • Positive, upbeat, can-do, professional and responsible attitude; independent and self-directed yet also team oriented
  • Influential; practiced in negotiating with others in ways that result in win-win outcomes
17

Director of Interactive Marketing Resume Examples & Samples

  • Monitor current booking trends and modify marketing strategies to maximize revenue for Hotel, Entertainment, F&B, etc
  • Direct liaison for our corporate internet marketing department to evaluate and optimize online media spends
  • Optimize all interactive organic media and social conversations regularly to ensure efficiencies, while maintaining an effective transactional ROI metrics and customer service standard
  • Develop strategy in effort to identify and achieve interactive branding and direct response goals
  • Actively leverage MGM Resorts International rewards program, M life, to create awareness, engage and communicate M life experiences
  • Analyze and utilize available intelligence platforms and reports to determine strategy and campaign efficiencies (i.e. Atlas, Google Analytics, Compete.com, etc.)
  • Build and maintain publisher/client relationships through daily communication and attending networking conferences and functions
  • Measure all initiatives with quantitative metrics, and inform communications with qualitative trends analysis
  • Establish property as an industry social media & emerging technology leader, while increasing viral interaction, awareness and consumer acquisition
  • Identify and determine strategies to engage our target consumers
  • Gauge online perceptions about property and expectations to determine areas of opportunity and future success strategy
  • Direct the development of all interactive eCommerce, functionality, content and analysis (website, WAP site, mobile app, etc). Ensure content is accurate and updated in a timely manner as new property additions/changes are made
  • Ensure efficiencies of content and branding on all 3rd party sites, as well as corporate site maintenance (Mlife.com, M life App, etc.)
  • Actively monitor all property website landing page optimization and creative development
  • Continuously research industry best practices and emerging technologies, including but not limited to industry trends, innovative developments, ROI possibilities, & EBITDA focus
  • Maintain consistency for property branding strategy through all interactive channels
  • Protect property brand against consumer generated treats that initiate online
  • Develop and implement innovative marketing ideas, technical solutions and analysis
  • Direct and execute all innovative, interactive, and emerging technology research initiatives
  • Monitor and communicate competitive intelligence and sample discussions about competing brands
  • Develop and monitor metrics and measurement programs to assess the impact of online strategies and adjust strategies as needed
  • Responsible for the compilation of statistics, development and distribution of internet marketing reports
  • Educate and inform management on all aspects of online performance (i.e., company positioning, business development, cross marketing efforts, and individual campaign performance)
  • Define and facilitate the capture of customer information necessary to fulfill interactive marketing goals
  • Evaluate channel costs and effectiveness on an ongoing basis
  • Attend and actively participate in all applicable property Hotel Marketing, Revenue, and Strategic Marketing meetings
  • Research and monitor property brand presentation on various distribution channels to maintain accurate hotel information and presentation of our property
  • Create and prepare various managerial reports for executive review
  • Further grow, develop and leverage Mobile (SMS and APP) marketing initiatives
  • Further develop, grow, maintain and leverage Social Media (Facebook, Twitter, Pinterst, Foursquare, etc.) marketing initiatives
  • Manage direct reports by providing constructive campaign recommendations, project direction, and encourage positive employee morale
  • Maintain a positive relationship with corporate Internet Marketing, IT, Digital Design, Corporate Marketing, Leisure Sales, Revenue Management and PR departments by maintaining open lines of communication to ensure success
  • Meet the demands of a fast-paced environment by using good judgment and the ability to multi-task in a high performance, deadline driven environment
  • Create and maintain a work environment that promotes teamwork, performance feedback, recognition, mutual respect and employee satisfaction
  • Performs all other job related duties as requested
  • Bachelor’s degree and at least 5 years of related experience or equivalent education and experience
  • Working knowledge of Microsoft Word, Excel, and PowerPoint
18

Spring Interactive Marketing Intern Resume Examples & Samples

  • Ability to take initiative during the course of the internship
  • Interest in digital promotion/marketing (Experience preferred)
  • Appropriate major in related field to desired position, business, marketing or graphic design
19

Interactive Marketing Resume Examples & Samples

  • Perform online reporting, collection and analysis of digital metrics, quickly and for a wide variety of digital properties
  • Help administer the site analytic reporting system, manage the collection and synthesis of data from multiple sources and troubleshoot day-to-day operation issues
  • Work closely with business partners to discover key findings regarding performance relative to competition and overall industry benchmarks; proactively identify opportunities for improvement
  • Leverage a strong business understanding to interpret digital behaviors through a business lens
  • Work with business owners to establish testing and optimization plans to strengthen online initiatives
  • Work closely with internal teams to develop pre-project measurement plans and post- project analysis in order to develop specific and actionable recommendations
  • Identify opportunities to automate routine reports and other processes
  • Continuous personal and team education of technological advances and how people interact with them
  • 3-5 years of digital analytics experience developing meaningful KPIs, generating reporting, and interpreting results
  • Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
  • An in-depth, ever-growing knowledge of internet technologies, current online trends, and marketing tactics (search, social, email, etc)
  • Experience with web analytics software such as Adobe Omniture SiteCatalyst (preferred), Google Analytics, or other analytics tools
  • Intellectually curious and proactive
  • Familiarity with data visualization software such as Tableau
  • Familiarity with data blending software such as Alteryx
  • Familiarity with web development technologies such as Javascript tagging and HTML
  • Experience managing A/B/Multivariate tests
  • Familiarity with report automation technologies such as Adobe ReportBuilder, and configuring data feeds to automatically update reports
  • Familiarity with Voice of Customer analytics tools such as OpinionLab
20

Analyst, Interactive Marketing Client Digital Resume Examples & Samples

  • Exceptional relationship and team partnering skills
  • Ability to work pro-actively in a highly ambiguous and rapidly changing environment
  • Experience building collaborative relationships to define and achieve organizational objectives
  • Creative, strategic and flexible skill sets
  • Microsoft office skills including Power Point and Excel
21

Interactive Marketing Intern Resume Examples & Samples

  • Design and create banners, buttons, contest pages, and promotional images
  • Create simple HTML & CSS web pages
  • Input ideas into creative brainstorming
  • Synchronize with various departments on the status of production work
  • Job coordination including sourcing and organizing assets, preparing them for the designers
  • Review and update daily UMC content report on selected business partner websites
  • Update weekly report on artist social statistics
  • Documentation from the accredited institution outlining: internship requirements, workplace safety and accident insurance coverage and that credit or recognition will be earned for the internship with the accredited institution
  • *A sample design of a simple landing page for your favourite artist (only for those applying to the Interactive Marketing internship.)
22

Director Interactive Marketing Resume Examples & Samples

  • Develops data-driven digital marketing plans and promotions designed to drive engagement and increase sales through digital and physical offerings to achieve business goals
  • Delivers the appropriate brand campaign type, messaging and materials to maximize awareness and ROI
  • Coaches, mentors and advises marketing staff on developing digital trends, including employees and co-workers
  • Maintains relationships with filmmakers, talent and talent publicists to facilitate approvals for all necessary digital marketing efforts and campaign strategies
  • Interfaces directly with brand, creative, retail, digital, publicity, media, finance and legal to produce a fully realized marketing campaign for each release
  • Oversees a team of online publicists to maximize positive press coverage for all film and television releases
  • Continues to evolve digital publicity efforts, in order to adapt with the ever-changing marketplace
  • Supervises all domestic and international social media efforts for Paramount Home Media Distribution, including over 350 social handles for theatrical and acquisition title releases
  • Curates content across Facebook, Instagram, Instagram Stories, SnapChat, Twitter, YouTube and any new social platforms that become prevalent
  • Guides a constantly evolving interactive content strategy that keeps social media messaging aligned with priority campaigns/narratives
  • Manages the public facing voice of the domestic and international Paramount Home Entertainment brand on all social media handles
  • Creates noteworthy digital marketing content in multiple formats including video, social, comic, poster and static placements to be distributed online to drive maximum awareness
  • Leads initiatives to establish relationships with key influencers and empowering fan communities
  • Identifies and implements “real time” social media content opportunities and executions
  • Ensures all social media communications are on-brand, consistent in terms of style, quality, and tone of voice
  • Coordinates efficient and effective working relationships with internal teams and external vendors
  • Analyzes ongoing usability tests and competitive audits to gauge social media effectiveness as a part of the ongoing fan conversation
  • Oversees a team that manages all creative updates and development for HTML optimized official websites and e-mail marketing
  • Utilizes search engine optimization (SEO) tools across each online web destination to allow for top search ranking
  • Builds relationships with external vendors and agencies to help ideate and execute creative digital marketing materials
  • Develops digital marketing projects utilizing new mediums like VR, AR, 360 Video, and Live Video
  • Administers affiliate tracking programs for all available digital and physical purchase destinations
  • Maintains and manages an online marketing budget for all ongoing releases
  • Leads, manages and develops direct reports and creates an inspiring environment to foster productivity, development, team collaboration and creativity
  • Bachelor’s degree or equivalent work experience in English, Journalism, Communications, or a related field is required
  • 10+ years of experience in the entertainment field as a respected contributor in multichannel content creation
  • 5+ years of experience in the online publicity space
  • 5+ years of experience in the social media space
  • 5+ years of experience in the web creation and e-mail marketing space
  • Ability to simultaneously develop campaigns for multiple genres and mediums
  • Experience with creating fan engaging messaging and conversations for different target demographics required
  • Proficient with Photoshop, Power Editor, After Effects and Microsoft Office
  • Skilled at both long form and real time digital content creation and distribution strategies/tactics
  • Clear articulation of the business goal behind the creation of a piece (or series) of content
  • Strong people skills. Must be able to manage relationships across multiple business units, departments, talent teams, filmmakers and external vendors
  • Familiarity with principles of marketing (and the ability to adapt them as dictated by data)
  • Fluency in web analytics tools, social media marketing applications, and leading social media monitoring platforms
  • Basic understanding of HTML coding and creative development
  • Continual learning of the latest platforms, technology tools, and marketing solutions
  • Willingness to embrace change and quickly adapt to evolving strategies
  • Flexibility to respond to business needs during non-business hours
23

Director, Interactive Marketing Resume Examples & Samples

  • Work closely with artists and their representatives to develop interactive marketing objectives
  • Oversee campaign execution with a focus on global audience engagement
  • Develop relationships and secure global opportunities with online partners
  • Create and manage contests, microsites, technology development initiatives and other digital campaigns
  • Direct and manage relations with independent digital marketing agencies
  • Direct and approve creative processes for internal and external technology builds
  • Manage, interpret and report on performance of digital initiatives
  • Collaborate with other teams at UMe including Commercial, Radio, Production, A&R and International
  • Account for project and campaign marketing budgets
  • Experience in music marketing, ideally working with catalog artists
  • Expert-level understanding of the technology and marketplace powering today and tomorrow’s music industry
  • Extensive experience in digital marketing, CRM, fan engagement and analytics
  • Proven ability to build and manage strategic marketing partnerships
  • Strong grasp of collaboration and asset management tools
  • Excellent presentation, communication and analysis skills
  • An unquenchable thirst for innovation, experimentation and reinvention
  • Passion for bringing music to the world in innovative ways
  • Ability to handle multiple projects and operate effectively in a high pressured environment
  • 5+ years of experience in digital music marketing, ideally working with catalog artists
24

Senior Interactive Marketing Associate Resume Examples & Samples

  • Build strong consulting relationships with Dealer base and Region/Zone Manager
  • Educate and inform Dealer-base and Region/Zone Manager-base on current Original Equipment Manufacturer (OEM) program offerings and services to increase the value or worth of each Dealer and region/zone and to increase the conversion rate of non-enrolled Dealers to enrolled Dealers. Assist Dealers with meeting OEM’s requirements and achieve/exceed marketing goals
  • Assist in training Interactive Marketing Associates and Marketing Consultants to learn products and systems
  • Review changes to marketplace and industry and adjust marketing plans accordingly. Use results of reviews to create dealer-level and region/zone-level marketing plans based on preferences and buying/enrollment habits
  • Create and present training material for client/dealer regional/zone meetings
  • Develop and implement quality control processes.Assist in the collection, review and analysis of documentation of dealer communications in the Customer Relationship Management system, Google User Interface, Acquisio reporting system, and Aurora Platform
  • Maintain calendars and timelines for assigned marketing initiatives
  • Create, update and maintain digital marketing plans for individual Dealers and create reports for Team Leader regarding performance
  • Maximize customer retention and satisfaction
  • Produce measurable results based on digital marketing plans
  • Assist in researching, evaluating and recommending enhancements to the market positioning of the OEM’s products or services and internal processes and procedures
  • Maintain certifications for internet based services
  • Assist team members with maintaining certifications for internet based services
  • Assist team members with product/service issues and escalates issues to appropriate team when appropriate
  • Assist in creating and adapting new approaches to marketing strategies
  • Set a positive example to the team regarding work ethic and attitude
  • Assist the Team Lead in representing digital in inter-departmental projects
  • Assist in developing process documentation
  • Perform the Interactive Marketing Associate Duties
  • Travel may be required
25

Director, Interactive Marketing Solutions Resume Examples & Samples

  • BA/BS Degree in Information Technologies, Marketing, Business Administration or a closely related field is required. Master’s Degree is strongly desired
  • 10+ years relevant professional experience in the field of Marketing Technology, Information Technology, Consulting, Analytics or Digital Marketing
  • 5+ years of experience managing and developing teams (ideally managing managers) within large scale enterprise setting
  • 5+ years in delivery of Marketing technology solutions across (Email, Mobile, SEM, SEO, Affiliates and other tactics)
  • Experience and knowledge of cloud enabled services / applications
  • CRM (Customer relationship management)
  • End-to-end marketing process and marketing technology delivery
  • Hands-on experience with the omni-channel marketing, analytical and information management systems
  • Proven competence with development methodologies, business process management
  • QA fundamentals, process documentation and project management
  • Strong business writing and presentation development skills
  • Excellent critical thinking, problem solving and analytical skills
  • Ability to drive Product Vision and Solution
  • Ability to manage and mitigate risks for successful delivery of projects
  • Strong leadership profile and excellent negotiation skills
  • Proven ability to manage cross functional team efforts to achieve project success
  • Proven ability to build teams and develop talent
  • Excellent organizational skills and the ability to prioritize efforts and maximize the value of allocated resources