Specialist, Marketing Resume Samples

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OB
O Brown
Orlando
Brown
1598 Jewel Forks
Dallas
TX
1598 Jewel Forks
Dallas
TX
Experience Experience
01/2016 – present
Houston, TX
Specialist, Marketing Associate
Houston, TX
Specialist, Marketing Associate
01/2016 – present
Houston, TX
Specialist, Marketing Associate
01/2016 – present
  • Administrative support for advertised price policies and program enforcement
  • Reviewing online product pricing and promotions
  • Identifying and processing advertised price policy/program violations
  • Assisting in mystery shopping efforts
  • Reporting of weekly & monthly sales results
  • Create weekly and monthly POS reports of competitive and Canon branded products that evaluates brand share, channels, ASP, and sales trends
  • Develop weekly new products, retailers, competitors, and market trends news brief
02/2013 – 08/2015
Houston, TX
Specialist, Marketing Campaigns
Houston, TX
Specialist, Marketing Campaigns
02/2013 – 08/2015
Houston, TX
Specialist, Marketing Campaigns
02/2013 – 08/2015
  • Marketing Campaign Management
  • Creates solutions to customer problems. Provide sound recommendations to their queries. Provides resolution the first time
  • Lead and/or take part in the planning process of marketing campaigns requested by marketing managers and/or other project requestors
  • Provides inputs on marketing campaign proposals & marketing analysis - steps for campaign design, process improvement and testing
  • Collaborate with and manage the contribution of all stakeholders (e.g. Marketing Managers, Product Managers, Business Unit Managers) and communicate progress regularly
  • Develop and standardize process of executing marketing campaigns and create standard templates
  • Assists the team lead in identifying team opportunities and challenges. Provide sound recommendations to line leaders and/or stakeholders by translating, enhancing and consolidating information into forms that can be used for decision making of the top management
02/2008 – 01/2013
San Francisco, CA
Specialist, Marketing
San Francisco, CA
Specialist, Marketing
02/2008 – 01/2013
San Francisco, CA
Specialist, Marketing
02/2008 – 01/2013
  • Knowledge of creative development processes, workflow management, vendor management and traffic management
  • Working closely and assist in manage agency on new store opening and renovation
  • Manage the analysis and reporting of owned program performance, to identify opportunities for innovation and ways of increasing performance
  • Assists the Marketing Manager in developing and executing all Loyalty Program initiatives
  • Spur demand generation. Develop strategy and manage marketing programs that drive and nurture demand for your products
  • Researches, writes, and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee
  • Manage and support all micro-marketing campaigns by coordinating maps, household counts, print and delivery schedules and work as a liaison between ad vendors
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
West Virginia University
Bachelor’s Degree in Marketing
Skills Skills
  • Maximize sales opportunities, maintain sound business planning operations and assist in growing company net revenue and profit
  • Strong communications skill and fluency in both written & spoken English and local language
  • Team player with strong interpersonal skill
  • Strong marketing sense
  • At least 2 years of commercial experience of which gained from international sport, golf soft goods or casual apparel/footwear companies
  • Support high volume of time-sensitive creative deliverables
  • Works with state health plans or other clients to develop and implement measurable grass roots marketing programs or advertising plans
  • Assists with developing marketing programs and standardizing them for use at the health plans
  • Tracking ROI on all marketing campaign
  • Researches, writes, and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee
Create a Resume
1

Specialist, Marketing Resume Examples & Samples

  • Assist with management of email, SEO, SEM, and affiliate programs. Monitor competitive landscape and stay on top of emerging trends. Manage the scheduling, creative process, production and reporting for the online store email program. Work with staff to select offers, products, images and copy. Provide direction to creative designer and manage revisions. Oversee implementation and reporting for promotional and triggered e-mail campaigns. (40%)
  • Develop, update and distribute all sales and marketing reports including daily and weekly sales reports, campaign reports, and detailed list by list results for each mailing. Perform analysis on marketing programs and make recommendations based on findings. (30%)
  • Manage marketing invoices and expenses, analyze campaign costs and create cost estimates for future campaigns. Assist in budgeting process for email and affiliate programs. (10%)
  • Manage circulation schedule and administration for ten annual catalog mailings for National Geographic's gift catalog. Communicate with outside vendors and manage schedules so that all mailings are done on time. (10%)
  • Assist with general marketing and business needs as needed. (10%)
  • 3-4 years marketing experience, preferably with a catalog or online merchant. Must have 1-2 years experience managing an email program
2

Senior Specialist, Marketing Operations Resume Examples & Samples

  • Manage & maintain system to get order from customer (registration, changing, product life cycle, carryover, clearance and sample)
  • Resister & maintain the local article’s info through the Global local article creation tool
  • Coordinate all master process with BUs by being a control center for system
  • Set up order schedule and article master, and finalizing order by channels according to agreed time line to simplify order process for spot order
  • Purchase request of sell-in results such as monthly spot order and seasonal trade meeting
  • Be the expert for customer needs in the relevant BU and give guideline about all system issue
  • Numerical analysis
  • Logicality
  • Strengthen personal capability and teamwork
3

Specialist, Marketing Operations, Reebok Resume Examples & Samples

  • Coordinate strategic range plan by season to align with company's target
  • . Monitor product KPI : standard margin, contribution,SKU effiency, net sales
  • . Cross categorical analysis (Gender variance, Division variance & SKU efficiency)
  • . Coordinate retail intro balance & Range plan
  • . Provide & validate forecasting quantity to related departments
  • . ILS Forecast provide
  • Trade Meeting Management &Maintenance
  • . Line list, Result summary & Target evaluation
  • . TM related data validation : Result summary & Target evaluation
  • . Manage sell in sequence ID for Trade meeting
  • . Order q'ty finalize data & meeting
  • . Trade meeting results
  • Item master management
  • . Item master creation
  • . Item master maintenance : Retail intro Retail Price, Cost, Size, Vendor, etc
  • . Carry over, Clearance. PLC (Mark down), EPR
  • Order management
  • . PR : Buy plan set up, Purchase request & Price report
  • Improve the accuracy of administration thru the managing of the intelligence tool (RMA)
  • Communicate with Region SCI on market trend & category status including forecast assumptions
  • Coordinate each Category Channel to decide company target & plan thru data aligned with Finance number. (RFC)
  • Project leader related to Business Intelligence (In case by absence of Team Leader
  • Planning and Organizing
  • Numerical analysis & Logicality
  • Communicate with Others
  • More than 4 years experience in product planning
  • More than 4 years experience in Forecasting
  • Experience in Budgeting
4

Specialist, Marketing, Rockport Resume Examples & Samples

  • Ensure the brand positioning & perception in Korean market is aligned with the global strategy to effectively communicate Rockport brand value and positioning
  • Plan and implement strategic CRM campaign with agencies and KPI incl. ROI review, member targeting and setting right offer, handling member communication (e.g. DM / eDM / SMS etc.)
  • Work closely with sales and product teams to develop retail marketing programs for retail store exclusive programs based on business needs
  • Constantly analyze the success of the marketing plan across all communication channels and share that learning with the Global Brand Marketing
  • Develop seasonal workbook and catalogue production to support sales
  • Manage MWB spending effectively in accordance with annual strategy
  • Excellent communication/interpersonal skills (Media Relation, Media Request handling)
  • Minimum of 4 years of experience in marketing fields
5

Assistant Specialist, Marketing Production Resume Examples & Samples

  • Manage the process of getting signs produced by acquiring and organizing information from our cross-functional departments
  • Attend press checks
  • Create marketing documents and communicate changes and updates to all of the stores, along with cross-functional departments
  • Assist in routing all signs and messages through the appropriate groups before sending a job to print
  • Assist in acquiring translations for our international stores
  • Act as a daily liaison to our visual and operational teams
  • Assist in taking conceptual ideas and implementing them in stores
  • Bachelors degree required
  • 0-3 years experience in a related area
  • Demonstrated ability to work calmly and maintain good judgment in a fast-paced environment
  • Passion for the brands
  • Open to travel (domestic & international)
6

Specialist, Marketing Resume Examples & Samples

  • Assist in the production of NGE travel catalogs, brochures, advertisements, flyers, and other print marketing and promotional materials. Help develop timelines, secure assets, track production process, and interface with external partners and internal team. – 45%
  • Coordinate thorough review and quality control check of online marketing materials, assuring that web content is consistent with printed materials and product brand guidelines. Provide photo management support for website. Help facilitate email marketing campaigns and reporting. – 20%
  • Provide print and digital promotional materials for travel agents. – 20%
  • Assist marketing team with circulation plans, invoices, scheduling, and contracts as well as additional projects as needed. – 10%
  • Provide support for partnerships and promotions including marketing activities involving donations, sweepstakes, and contests. – 5%
  • 2 years experiences in print and/or digital marketing. Travel industry knowledge and experience a plus
7

Associate Specialist, Marketing Resume Examples & Samples

  • Provides marketing support, which may include conducting research, setting up and attending trade shows, determining customer needs, and conveying product information to dealers
  • Assist in a variety of marketing assignments, such as executing programs in technical support, advertising and promotion, product marketing and customer service
  • May provide end-user customer support
  • Monitoring and reporting of key market trends through industry trade publications and consultant market research studies
  • Sourcing, identification and tracking of business opportunities through public and subscription sources
  • Research market conditions, design research for extracting data and information collect data, assist in analyzing primary and secondary market information
  • Conduct competitive product, market and sales analysis in order to support the effective introduction and marketing of new businesses
  • Assist business developers with putting together the business plan and project proposals
  • Researches, plans and evaluates the effectiveness of processes, systems, procedures or methodologies through review and evaluation of detailed data
8

Specialist, Marketing Operations Resume Examples & Samples

  • Provide support on West Division Marketing Playbook and promotional offer initiatives supported by the Marketing Operations Team
  • Maintain and Manage the White List/Offer Repository database for the West Division Marketing Operations Team
  • Act as liaison between Marketing Strategy teams and the IS department
  • Enter and track OFA and Change Management tickets as needed to support the West Division's offer strategies
  • Assist with billing code management to ensure accurate execution of the West Division's offer strategies across all billing systems and product/service ordering platforms
  • Partner with IS Teams to determine offer configuration for billing systems and product/service ordering platforms (CSG, Sales Portal, DSX, Comcast.com buyflow, etc.) that meets the initiatives' strategic intent also taking into consideration the needs of our end users on the frontline and our external customers
  • Communicate with stakeholders on ticket progress, billing code information and other necessary documentation that supports the West Division's offer strategies
  • Provide support to IS analysts during configuration and build to resolve questions
  • Capture regional nuances (product availability, competitor variations, bulk properties, regulated charges, policy differences, etc.)
  • Researches, writes, and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee
  • Helps to create reporting to measure success of marketing programs
  • Other duties and responsibilities as assigned
9

Specialist, Marketing Associate Resume Examples & Samples

  • Administrative support for advertised price policies and program enforcement
  • Reviewing online product pricing and promotions
  • Identifying and processing advertised price policy/program violations
  • Assisting in mystery shopping efforts
  • Reporting of weekly & monthly sales results
  • Strong analytical and Internet research skills
  • Exceptional organizational and communication skills (written and oral)
  • Ability to communicate and interact at all levels of an organization
  • Must be proficient in Microsoft Office, including Excel
  • Strong professional administrative skills
  • Excellent time management and project skills
  • Ability to work under pressure and independently in a fast-paced environment
  • 1+ years of experience preferred
  • B.A. in Business preferred, but not required
  • Candidates with a background in Liberal Arts (English, Psychology majors, etc) combined with business administration experience would be a plus
10

Specialist, Marketing Resume Examples & Samples

  • Liaise with theater clients to ensure they receive marketing materials and any additional support necessary for their success with NG films. Act as a “clearing house” for theater clients for collateral requests; ensure inventories of collateral are sufficient for future bookings; maintain tracking tools to manage all shipping and outreach to theaters; help with special promo events as needed. Assist with the creation of pitch decks and promo materials as required. Assist with management of and fulfillment for branded theater partner program, working directly with theaters and other NG divisions. Perform marketing administrative duties as requested. Will also be responsible for all awards submissions for NG Studios, film, video, and TV. With VP Marketing, work to ensure cross platform collaboration with other NG divisions to the mutual benefit of all. (50%)
  • Assist in development of and implement plans for NG Studios social media presence on all platforms. Create and/or find content for NG’s various platforms for films. Ensure consistent, relevant and mission-driven messaging on all platforms. Work with theater customers to support their social media efforts and cross promote their film launches. Create a package of social media posts and tweets for every film, again to support theater clients. Work with other NG social platforms to ensure promotion of films on those platforms. (40%)
  • Maintain the NG Studios web presence. Collect assets needed for website and interact with web developers to ensure all maintenance and development of sites is timely and accurate. Update theater lists on Google Maps; Help to gather assets for film websites; liaise with Digital staff to ensure promotion of projects on digital platforms. (10%)
11

Specialist Marketing Operations Article Master Data Resume Examples & Samples

  • Be the expert on product related systems (SIS, adiRace, SIT, DMT, etc)
  • Responsible for (AMD) Article Master Data (SIS, SIT & adiRace) seasonal/daily maintenance
  • Run monthly/bi-weekly cross checks to ensure data accuracy
  • Ensure (OTIF) On Time In Full Compliance of Regional AMD Marketing Calendar & Processes
  • Support the (MOPS) Marketing Operations Team with internal/regional meeting/event preparation
  • Fully Bi-lingual: Excellent English and Spanish verbal and written communications skills
  • Advanced Microsoft Excel, Access to manage/manipulate extensive data (pivot tables, Vlook-up, formaulas, etc)
  • You must love working with systems plus proven experience in database management
  • Ability to effectively analyze data and provide solutions
12

Specialist, Marketing Associate Resume Examples & Samples

  • Create weekly and monthly POS reports of competitive and Canon branded products that evaluates brand share, channels, ASP, and sales trends
  • Develop weekly new products, retailers, competitors, and market trends news brief
  • Create, analyze and distribute various financial and marketing reports for camera and video products and consumer electronics industry
  • Support registered user analysis, marketing reports and administration
  • Summarize key consumer and technology trends reports
  • Schedule related topics webcasts; distribute and summarize various industry, market, and consumer related trend reports
  • Support general adhoc market research reports and projects using available primary and secondary market research tools, as needed
  • May attend trade shows and/or conferences to gather consumer, industry and competitor insights
  • Manage product sample/ loans inventory pertaining to cataloging new equipment, handling loan shipping logistics for tradeshows, events and personal requests. Record, review and maintain current product inventory to ensure
13

Specialist, Marketing Resume Examples & Samples

  • Maximize sales opportunities, maintain sound business planning operations and assist in growing company net revenue and profit
  • Provide sales team with the necessary technical expertise and tools to aid them in selling products and promoting brand marketing
  • Act as a key contact for all product related inquiries and work collaboratively with colleagues
  • Support in all product launch responsibilities including initial setup and marketing
  • Monitor, analyze and report competitive activities, products and market trends
  • The position requires a college degree, preferably in business administration or marketing
  • Must have strong oral and written communication skills
  • Strong analysis and reporting skills
  • High proficiency with Excel, Word, PowerPoint
14

Associate Specialist, Marketing Production Resume Examples & Samples

  • Manage the process of getting marketing produced by acquiring and organizing information from our cross-functional departments
  • Manage marketing IT updates; organize and communicate updates, and audit campus stores for correct visual images
  • Communicate and manage new and closing stores to vendors
  • At least 5 years of experience in Marketing Production
  • Ability to learn quickly and manage multiple projects while completing deadlines
  • Humble, team-oriented, optimistic, and collaborative
  • Open to travel (domestic and international)
  • Highly organized with excellent project management skills
  • Highly motivated to maintain consistency, accuracy and quality in a demanding environment
15

Specialist, Marketing Associate Resume Examples & Samples

  • Utilize Business Intelligence to identify current customer/product trends, generate insights to support future business opportunities and coordinate implementation of acquisition and retention marketing programs, such as on-boarding/triggered emails
  • Support the Canon registered users program through conducting analysis, developing marketing reports and identifying opportunities to maintain and grow user-base
  • Collaborate with various departments to develop monthly eNewsletter contents and provide 3-6 months plan/schedule
  • Review and analyze eNewsletter performance to keep track of effectiveness and improve eNewsletter categorization to increase web site traffic and product sales
  • Support various quantitative and qualitative primary research projects
16

Specialist, Marketing Resume Examples & Samples

  • Participates as a specialized knowledge resource in established processes
  • Suggests improvements to business processes and independently completes small sub-projects within a defined course of action
  • Will organize specialized and defined information for review
  • Tends to reference documented process and practices and learnings from previous experience to address challenges. May handle more common complex challenges but Escalates situations that have not been encountered previously
  • Most decisions are based on prescribed and dictated guidelines. Knowledge of theory and practice Will assist with the ability to interpret and determine next course of action that May deviate from the norm
  • Understands and accommodates established process and project timing. Deviates only if provided direction
  • Relies on general direction to understand importance and urgency of work content
  • 30%: Executes ad plans and campaigns with complete information and on-time. Create project requests for each marketing vehicle
  • 30%: Acts as a liaison between merchant/field personnel/vendors and the creative team
  • 20%: Acts as a liaison between cross-functional partners/merchants and the creative team
  • 10%: Facilitates merchant proofing meetings and follow-up on issues as needed
  • 10%: Compiles business analysis & key initiative reporting; report & analyze competitive environment and trends
  • Bachelor’s Degree in Marketing, Communications or Business plus a minimum of 3 years experience in retail, marketing and/or advertising
  • Thrive in a fast paced environment with multiple priorities
  • Requires strong attention to detail, ability to manage multiple projects simultaneously and strong ability to meet multiple deadlines
  • Strong interpersonal skills and ability to communicate objectives clearly with outside vendors and suppliers, internal senior management, and various cross-functional teams throughout the organization
  • Ability to remain flexible with constantly changing trends as well as manage time and workflow efficiently
  • Proficiency in all applications of Microsoft Office
17

Specialist, Marketing Analytics Resume Examples & Samples

  • University Bachelor’s degree applied mathematics, statistics, computer science or equivalent analytical and problem-solving experience, which ensures an equivalent level of competency (2-5 years)
  • Strong data extraction skills using SQL in TERADATA and Oracle Environment
  • Strong mathematical and statistical skills
  • Practical knowledge in developing VBA applications in Excel and Access
  • Understanding of macros and Office automation
  • Experience with ASP.NET
  • SAS knowledge would be an asset
  • Demonstrated technical skills in Cognos and MicroStrategy considered, is an asset
  • In depth knowledge of EDW
  • Experience with Bell Systems an asset
18

Specialist, Marketing Resume Examples & Samples

  • Recommend marketing plans and activities for products and product lines to establish, enhance of distinguish product placement within the competitive arena
  • Conducts market research, monitors competitive activity and identifies customer needs to suggest development of new products
  • Prepares materials for internal and external presentations and communication
  • Works with key internal stakeholders to communicate the brand and business unit position, ensuring consistency of the brand and corporate image
  • Responsibilities may include coordinating trade show activities, website development, e-commerce strategies and tracking of marketing campaigns
  • Collaborates with business team members to plan, develop and produce promotional tools
  • Position requires a Bachelor's degree, preferably in communications or marketing arena
  • 3 -5 years of relevant experience is required
  • High proficiency with Excel, Word, PowerPoint is required
  • Position requires 15% overnight travel to attend trade shows or other events
  • This job requires driving for company business as an essential function of the job and you must remain in compliance with company safety guidelines and policies
  • Possession of a valid driver's license is required
19

Specialist, Marketing Associate Resume Examples & Samples

  • Develop competitive marketing tools and strategies on new and existing product features for office solutions
  • Must stay abreast of market conditions, Canon’s position in the market, and comparative advantages of Canon versus competitive products
  • Creates sales presentations, brochures white papers, webinars, social media material in order to ensure proper communication of product features and specifications
  • Assesses the needs of targeted segments within an assigned region
  • Relays market information for the development of appropriate marketing strategies and programs to ensure the proper positioning of Canon products
  • Conducts training for Canon’s sales and dealer personnel
  • Supports Field Marketing activities
  • A Bachelor's degree is required with a minimum of 1 year of related experience in a sales and/or marketing position supporting industry specific products
  • Should be able to present highly technical information in a clear and understandable manner
  • Must possess a clear understanding of network technology, connectivity and software for document solutions
  • A working knowledge of communication protocols is preferred
  • Approximately 10 % travel is required
20

Specialist, Marketing Resume Examples & Samples

  • Responsible for creating and executing lead generating events for SMB and ENT Sales teams
  • Effectively managing Marketing Budget which includes expenses related to events, marketing materials and customer give away items
  • Managing and driving participation for current internal and external referral programs
  • Tracking ROI on all marketing campaign
21

Specialist, Marketing Resume Examples & Samples

  • Impacts sales results by developing, supporting and executing field marketing and segment activities
  • Integrates various social media tactics to further drive awareness of all events
  • Seeks to build in an omni channel approach to all aspects of projects responsible for. (I.e.: Digital, branding, advertising, Store collateral etc.)
  • Highly creative, self-starter who continually seeks opportunities to support improved customer experience across multiple platforms
  • Assists in providing event communication and information to staff, attendees & sponsors as needed. (End to end campaign/event management)
  • Highly collaborative role that seeks coordination cross-functionally to deliver Regional goals
  • Works with various corporate/field marketing managers to determine appropriate customized programs and strategies for various market segment. Regular post event tracking and reporting to leadership team and quarterly performance analysis
  • Ability to work independently and contribute in a team environment
  • Desire to succeed
  • Bilingual speaking preferred
  • Must be able to lift up to 20lbs
22

Senior Specialist, Marketing Resume Examples & Samples

  • Provides high level marketing support, which may include conducting research, setting up and attending trade shows, determining customer needs, and conveying product information to dealers
  • Develops advertising and specific marketing plans and other activities to establish, enhance, or distinguish Canon’s customer service & support within the competitive arena and develops business plans and positioning in the marketplace
  • Responsible for the marketing of new services and related support materials, and interacts with sales channels and delivers product presentations
  • Conducts competitive analyses and provides trends and recommendations to upper management
  • Responsible for developing promotional materials and tracking the effectiveness of marketing campaigns
  • Candidate should have at least 5 years of relevant work experience, bachelor’s in marketing or business admin preferred
  • Experience with MS Word, Excel, and PowerPoint is necessary
  • Experience with Adobe Photoshop is a plus
  • Positions requiring 25% or more travel
23

Specialist, Marketing Campaigns Resume Examples & Samples

  • Define, develop, and execute annual content marketing strategy, quarterly plans and editorial calendar
  • Manage day-to-day development and deployment of compelling short and long form content for each stage of the sales and customer lifecycle -- including sales collateral, case studies, customer presentations, white papers, eBooks, infographics, newsletters, resource guides, FAQs, sell sheets, solution guides, videos,web and email copy, etc
  • Develop content that supports integrated marketing automation campaigns, online marketing objectives to drive demand generation, brand awareness and thought leadership
  • Support content development for customer events, trade shows and webinars
  • Establish and maintain credibility cross-functionally with channel, product, pricing, marketing communications, and take-to-market to develop and execute content
  • Manage online sales tool development
  • Monitor, measure and analyze the effectiveness of all content marketing initiatives
  • Track key KPIs to develop and build post mortems and success stories and learning’s for content related programs
  • 3-5+ years of management experience in a content development role (B2B, wireless, telco or technology an asset)
  • A strong writer, editor and story teller. Ability to research materials, interview subject matter experts, find ideas and filter information to create compelling content
  • Excellent creative judgment and attention to detail
  • Proficiency with content management systems, basic HTML, digital experience, SEO research experience, and willingness to learn and work with new technologies and tools
  • Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines
24

Direct Mail Production Specialist, Marketing Resume Examples & Samples

  • A broad understanding of print industry practices, including print and direct mail buying, offset printing, digital printing, pre-press and on-press quality control, letter shop and mailing
  • Works closely with Agency partners or the internal Studio providing input in the creative development from a production perspective
  • Procures production from pool of preferred suppliers, prepares and distributes production budget for all projects. Solicits a minimum of 3 competitive quotes for each project. Vendor selection is based on commonly accepted sourcing policies (cost, capacity and capability) Attend production approvals as required (on call 24 – 7) for all facets, press, bindery and finishing
  • Follows audit and strategic sourcing guidelines for procurement using produciton management system
  • Coordinate logistics and delivery including development and monitoring of detailed project schedules
  • Manages the process of printing all components of the project by working closely with commercial print suppliers
  • Authors job control outlining variable mapping, data requirements, samples, seeding and quality control requirements specific to the campaign
  • Creates production matrixes based on input from decisioning trees and data requirements, arranges and leads preproduction meetings with various internal stakeholders and suppliers to review project requirements. Authors lettershop matrix aligning preprinted codes to the corresponding data and variable laser letter copies
  • Review output to confirm logic programming, variable data mapping, quality of the digital print, insertion packages and attend onsite audits at the suppliers prior to releasing the mail to Canada Post
  • Reviews post project analysis, in conjunction with project teams, recommends improvements and opportunities for future programs
25

Specialist, Marketing Resume Examples & Samples

  • Digital Marketing: Maximize creative opportunities in social networking, ads, email campaigns, newsletters, and search engine optimization to maintain a client base and garner new constituents. (30%)
  • Traditional Marketing: Coordinate the creation of print marketing materials. Leverage cross-selling techniques and implement incentive programs that engage current customers. Collaborate with event staff to represent the brand/products/programs at conferences. Execute event participation that maximizes lead generation for products and programs; collaborate with event staff to ensure cost efficiencies. (30%)
  • Content Curation: Curate content in a cohesive tone and style across print and digital platforms including mass mailings, social media, blogs, web pages, email campaigns, fliers, newsletters, and promotional products. (20%)
  • Market research: Continuous surveillance and analysis of NGS’ products and programs and our competitors. Provide market insights on product acceptance, buyer personas, and industry feedback. Collaborate with staff to build and distribute marketing surveys. (10%)
  • Analytics and Reporting: Track results, analyze statistics, and report on marketing efforts. Update CRM and monitor Google Analytics. (10%)
  • 3 years of experience in marketing required, preferably product marketing, with a proven web-based marketing expertise, including content curation. Experience marketing to educators and using Salesforce is strongly desired
26

Specialist, Marketing Associate Resume Examples & Samples

  • Support various quantitative and qualitative primary research projects through creating surveys and moderator guides, collecting data, analyzing results, identifying key trends, and making informed recommendations. Additionally, support adhoc research requests, as needed
  • Support the registered user and industry client program through compiling and analyzing product registration data and summarizing information collected from surveys and the customer database to identify trends and business opportunities. Develop marketing reports and identify opportunities to maintain and grow the user-data base
  • Conduct third party analysis of industry, market, competitors, and consumers reports to identify trends, summarize key insights and make informed recommendations. Schedule related topics webcasts and share trends, as needed
  • May attend trade shows and/or conferences to conduct research and gather target audience, industry and competitor insights
  • The ideal candidate must have a Bachelor’s degree in Marketing, Market Research, Business Administration, or a relevant discipline and at least one year of related experience; 2-3 years preferred
  • Candidate should be detail-oriented with strong analytical, critical thinking and problem solving skills as well as have strong interpersonal and organizational skills
  • Excellent verbal and written communication skills are necessary
  • Candidate must be proactive and able to multi-task in a fast-paced environment
  • Candidate must be proficient with Microsoft Office, especially Word, Excel and PowerPoint
  • Experience working with customer database programs is a plus
  • Position may require up to 10% travel
27

Specialist, Marketing Resume Examples & Samples

  • Conduct tracking of advertising schedules, ad approvals and required changes, tracking and submission of invoices ensuring payment processing
  • Creation and maintenance of demographic data and mapping
  • Manage all reporting for the sales channel. (Reactivations, contests, shipments vs. activations, Demographic Data, Brightpoint - allocations enter and adjust as requested, Bang Report, Churn) Manage Brightpoint website
  • Project-manage ongoing training and events for the sales team throughout the market. Handset manufacturer liaison for the sales channel and their territory needs
  • Provide work oversight to the Sales Support Coordinator
  • Bachelor’s degree in Marketing, Business or related field or equivalent related experience/education
  • 3 years sales or marketing experience; prior experience in wireless telecommunications industry is preferred
28

Specialist, Marketing Campaigns Resume Examples & Samples

  • Create marketing campaign proposals & marketing analysis; recommend steps for campaign design, process improvement and testing
  • Lead and/or take part in the planning process of marketing campaigns requested by marketing managers and/or other project requestors
  • Drive a marketing campaign to achieve business objectives as proposed or as requested
  • Lead Campaign Analytics Specialist in executing analysis (e.g. monitor subscription activities, unsubscribe survey and execute subscription improvements)
  • Communicate with Rapid Response team for possible support requests
  • Identifies customer needs through communication and probing
  • Creates solutions to customer problems. Provide sound recommendations to their queries. Provides resolution the first time
  • Assists customers in handling, servicing, follow-up, communication and closure of issues
  • Monitors if transactions are processed in a timely manner to meet customer's expectation
  • Implements error-proofing methods to ensure all transactions done are accurate
  • Participates in conferences calls, meetings and discussions with customers
  • Monitors team service level and assists in workload distribution
  • Conducts team/functional/business overview presentations during counterpart visits as required by team lead/supervisor
  • Assists colleagues in answering general escalations from customers
  • Adheres to shift schedules and attendance expectations to ensure consistent support to customers and a balanced workload for peers
  • Coordinates with other teams/support to complete the request of customers
  • Records and submits periodic and/or quarterly transaction records, log sheets and/or trackers
  • Plans, executes and manages own workload and projects in cooperation with line leaders
  • Assists in leading team meetings, huddles and information cascades. Communicates with the team on best practices, lessons learned, process and product updates during team huddles/meetings
  • Manages team common mailboxes and delegates tasks to colleagues
  • Gathers data, analyzes trends, generates and submits reports to line leaders with recommendations
  • Uses effective communication tools like flow charts, process flows, diagrams, etc. to effectively communicate products and processes, convey information and respond to queries/requests coming from different levels
  • Identifies problems areas and sources, offers possible solutions and escalates to line leaders/seniors when necessary
  • Completes personal individual development plan and implements agreed training/development activities
  • Assists the team lead in identifying team opportunities and challenges. Provide sound recommendations to line leaders and/or stakeholders by translating, enhancing and consolidating information into forms that can be used for decision making of the top management
  • Performs quality checks and provides quality feedback/recommendations to peers
  • Support projects related to quality improvement (such as Think Customer, QMS, etc.)
  • Actively participates in team activities and initiatives
  • Fulfill other reasonable duties and projects as required
  • Serves as back-up for next level similar or related function for business continuity
  • Serves as point-of-escalation for product-specific technical/procedural queries from peers and junior members
  • Conducts product/process/functional trainings
  • Assists in creating a training plan for new hires
  • Provides work direction and guidance to junior employees when needed
  • Manages/handles at least 1 company/platform/business unit project/initiative
  • Coordinates and networks with other members of the team to complete assigned projects and programs
  • Participates in cross-business unit committees as a contributor
29

Specialist, Marketing Resume Examples & Samples

  • Build and maintain a TAM model of prospective market segments
  • Create a global, cross-functional marketing plan for new products and applications
  • Become segment expert on storage needs, trends, and value proposition of SSDs
  • Gather and exploit market intelligence where available – help create material and projections where data is not available
  • Be the expert on your customers, how they buy storage and their buying criteria
  • Be the expert on your competition and what kind of features they are targeting for new applications
  • Spur demand generation. Develop strategy and manage marketing programs that drive and nurture demand for your products
  • Function as the liaison between product teams and customers in new markets, aligning with corporate resources to efficiently incubate and drive new product and solutions
  • Lead the development of product, positioning, and messaging that differentiates Western Digital client SSD solutions in the marketplace
30

Demand Generation Specialist, Marketing Resume Examples & Samples

  • Execute direct marketing campaigns designed to generate new content subscriptions and marketing qualified leads
  • 3-5 years of experience in a B2B marketing role – preferably running and tracking lead generation activities
  • Proven track record of executing lead generation campaigns that result in meeting desired business objectives
  • Excellent project management skills with proven ability to manage multiple projects simultaneously
  • Experience generating post mortem reports with the objective of improving results
  • Possess strong written and verbal communication skills
  • Able to convey complex ideas in a clear, concise manner
  • Proven ability to drive collaboration and teamwork in a fast-paced environment
  • Previous experience in the LTPAC or related Healthcare industry is a bonus
  • Strong working experience with marketing automation (Marketo) and CRM software is mandatory
31

Specialist, Marketing Resume Examples & Samples

  • Minimum of two years proven marketing, direct marketing or market research/database marketing experience or equivalent, including knowledge of database marketing business practices and procedures, and experience development of marketing support materials. Financial Services or related industry background strongly preferred. Advanced degree may substitute for some required experience
  • Bachelor’s degree in Marketing, related field or equivalent experience. Advance degree preferred
  • Strong organizational, problem solving, project and process management skills; strong written and oral communication skills
  • Demonstrated ability to work with technical and creative concepts
  • Proficiency with personal computers as well as well as pertinent mainframe systems and software packages
32

Specialist Marketing Resume Examples & Samples

  • Create various market trend/sales reports along with analytics based on experience/knowledge
  • Maintain relationship and negotiate pricing /contract terms with 3rd party research companies
  • Educate and supervise the temp staff
  • Plan, conduct and create summaries/reports for surveys and focus groups based on division strategy and needs
  • Programming of web surveys on an as needed basis
  • Work with upper management to plan new business, innovation and other special projects such as the Fine Art project
  • Manage the budget and project process of the market research group
33

Specialist, Marketing Operations Resume Examples & Samples

  • Subject matter expert on product/service ordering platform distinctions (product availability, system limitations, development schedule, policy differences, etc.) as it relates to the sale of products and services
  • Partner with IS and product/service ordering platform support teams to determine offer configuration for billing systems and ordering platforms (CSG, CTP, DSX, Comcast.com buyflow, etc.) that meets the initiatives' strategic intent also taking into consideration the needs of our end users on the frontline and our external customers
  • Maintain reporting to measure & quantify the Marketing Operations team's activity
  • Act as liaison between Marketing Strategy teams and the product/service ordering platform support teams, assisting with the QC process, support, escalations, etc as needed
  • Serve as West Division Marketing Ops POC on corporate and executive escalations
34

Specialist, Marketing Campaigns Resume Examples & Samples

  • Core participant in the development of the end-to end Medium and Enterprise acquisition/demand generation strategy, spanning from quarterly program planning to execution accountability and performance analytics including, for example, mass, direct and online campaigns, new program development, customer segmenting etc
  • Work with the Business Intelligence team to obtain sizing, customer lists and establish results for Demand Gen campaigns
  • Work with sales solutions and product partners on new product introductions
  • 2+ years marketing experience, telecommunications experience an asset
  • Deep understand of Medium and Enterprise technologies, with a specific focus on IoT and wireless solutions
  • Working knowledge of Salesforce.com an asset
  • Ability to draft program and marketing briefs in a clear and articulate manner
  • Excellent oral, written and presentation skills (French an asset)
  • Establish & maintain effective relationships with cross-functional teams
  • Excellent time management and organizational skills; Ability to manage multiple projects at the same time
35

Specialist Marketing Operations Article Master Data Resume Examples & Samples

  • Responsible for AMD (SIS, SIT & adiRace) seasonal/daily maintenance
  • Support the MOPS Team with internal/regional meeting/event preparations
  • Fully Bi-Lingual: Excellent verbal and written communications skills in Spanish and English
36

Senior Specialist, Marketing, Rockport Resume Examples & Samples

  • Plan and implement long & short-term brand communication and marketing strategy according to the Global Rockport strategy to ensure market-specific content development, calendar and publishing incorporating global-provided content and editorial guidance
  • Develop in-store campaigns and promotions to drive consumer traffic and buying
  • Manage cooperative relation with media, agencies and co-marketing partners to increase work efficiency and ensure correct representation of the brand & products by executing brand communication, PR & digital marketing activities, CRM campaigns and in-store promotions
  • Provide comprehensive manual or training to execute campaigns, CRM activities, store open events and sales promotions to increase sales and brand awareness
  • Develop VIP’s care tool kit including present package GWP (Gift with Purchase) and key season’s GWP with internal functions or external agencies
  • Planning, organizing and negotiation
  • Analysis and problem solving
  • High level knowledge and skills in Microsoft products
  • English fluency and Korean fluency
  • Minimum of 3 years of experience in marketing fields
  • Knowledgeable about local Fashion & Retail industry
37

Specialist, Marketing Solutions Resume Examples & Samples

  • Develops presentations and pitches for the Sales force. Ensures that the Sales force has adequate materials and information to sell the benefits and features of specific products and programs
  • Accompanies Sales staff on selected calls to customers to help with marketing campaigns, and if necessary, makes modifications to particular marketing programs
  • Demonstrates clear expertise and in-depth working knowledge of all areas of the function
  • Mentors and trains junior members of the staff
  • Implements projects; assigns tasks and monitors project progression
38

Specialist, Marketing Resume Examples & Samples

  • Serves as project manager for marketing collateral supporting nationwide consumer campaigns to increase concern & awareness and drive constituent engagement including fundraising, advocacy action, and participation in mission activities of the Alzheimer's Association. Models, supports and implements the Alzheimer's Association brand, maintaining integrity and consistency throughout all communications
  • Manage production of internal and external marketing communications materials as identified by team leadership by collaborating with Association-wide business owners, writers and designers
  • Manage brand help inbox, serving as a primary point of contact for chapter brand inquiries
  • Provide administrative support
39

Specialist, Marketing Affiliate Resume Examples & Samples

  • Support Affiliate network, respond to inquiries, establish and recruit future partnerships
  • Retain customer loyalties by ensuring customer satisfaction, and delivering desirable deals. Effectively direct any potential customers to various internal departments
  • Monitor forums, competitor websites and price search engines in order to maintain competitive delivery of prices
40

Specialist, Marketing Resume Examples & Samples

  • Live and exemplify the Five Principles of Mars, Inc. within self and team
  • Facilitate the design, execution and performance of client communication programs based on the identified needs of the hospitals and markets
  • Provide input, creative direction and copywriting support for direct mail, email and SMS campaigns including monthly client newsletters which support messaging hierarchy and brand messaging
  • Ensure efficient execution and communication with hospitals during media campaigns, contests and other activities
  • Support email campaign technical development through template creation, web-based email editors and HTML coding
  • Collaborate cross-functionally with Hospital Marketing, Digital Marketing, Marketing Operations and Production Teams to ensure business objectives are met
  • Manage the analysis and reporting of owned program performance, to identify opportunities for innovation and ways of increasing performance
  • Receive, investigate and answer team hotline calls and questions
  • Oversee the collection of email and SMS contact information through hospital activities and cross promotions
  • Provide support for other members of the Multimedia team as needed
  • Other job duties as assigned
  • Bachelor’s degree in Marketing, Communications or English required or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities
  • Minimum of three years of marketing or communications experience required with proficiency writing direct mail, email and newsletters to develop and manage brand messaging across client communications
  • Working knowledge of HTML required, experience in ExactTarget and/or SalesForce platforms preferred
  • Multi-unit product or service industry experience preferred
  • Prefer health care background (veterinary or human healthcare, pharmaceutical, etc.)
41

Specialist, Marketing Resume Examples & Samples

  • Assist the manager on developing overarching communication strategy and translate into creative branded content to support localized communication plans in different target markets
  • Develop and deliver creative assets (offline, online and in-park materials, loyalty program communications); Liaise with internal teams on creative needs and identify advertising requirements
  • Brief and work closely with internal creative team / external agencies on the execution of the creative plan / material requisition to ensure all materials are delivered with quality and on time
  • Coordinate with both creative and media agencies to ensure smooth implantation of media plan
  • Responsible for design, maintain and implement work flow processes to ensure full compliance of Hong Kong Disneyland Resort / Disney companies’ policies
  • Serve as a brand guardian to ensure full compliance of Hong Kong Disneyland Resort brand personality, character representation and storytelling tone and manner in the development content with media partners
  • At least 4 years of relevant experience in marketing campaign development, preferably gained from creative agency or MNCs
  • Bachelor degree in Marketing or Communications
  • Deep understanding of content trends, media landscape and production technicalities in key markets
  • Proven ability to interact with both internal teams and external business partners (digital / creative agencies, media agencies, production house)
  • Ability to inspire, motivate others, and cope with diversity
  • Excellent communication, interpersonal, organization and negotiation skills
42

Senior Specialist, Marketing Operations Resume Examples & Samples

  • Developing detailed project plans and program controls, metrics and mechanisms for monitoring results
  • Ensuring all applicable Food Drug Administration, Office of Inspector General, Corporate Integrity Agreement and state level requirements are integrated into designed solutions
  • Conducting competitive intelligence on industry trends
  • Analyzing, interpreting and effectively presenting program data to marketing brand teams and sales leadership
  • Providing direct vendor management/oversight, conducting site visits and/or audits, as needed
  • Completing resource / asset development, legal reviews and related 2253 submissions
  • Consulting key market segments and surveying customers to ensure positive business impact
  • Minimum of (2) years experience in the Pharmaceutical Industry
43

Specialist, Marketing Resume Examples & Samples

  • Conceptualize new and innovative marketing, communications, exhibition and sales promotional collateral communications of the Professional Video, Cinema and Broadcast business groups and related technologies Includes campaigns and concepts for product launches (typical launch responsibility is 10 per year and each launch can consist of as many as 25 individual campaign projects)
  • Review market research, monitor competitive activity and identify customer needs
  • Engage with various professional organizations and representatives, as well as agency and related partners
  • Partner with various product groups or personnel across various product divisions to determine specific goals and objectives for marketing strategies and their development
  • Assess product group needs and help develop effective communication and marketing strategy(ies) for delivering the desired information
  • Execute marketing strategies and related campaign tasks as set by management
  • 3-5 years of marketing experience is required, including marketing campaigns. Experience with social media is a plus
  • Bachelors Degree is preferred
  • PR experience a plus
  • Familiarity and working knowledge of the Professional Video, Cinema and/or Broadcast Television markets. Experience in these areas is a plus but not necessary
  • Must be available to work nights and weekends as needed
  • Must be able to travel up to 30%. A valid driver's license and acceptable driving record necessary. Additionally, because this position requires driving for company business as an essential function of the job, must remain in compliance with company safety guidelines and policies
44

Specialist, Marketing Resume Examples & Samples

  • Assist with research and preparation of competitive market analysis and marketing reports. Creation and maintenance of demographic data and mapping
  • Position is charged with preparing a variety of weekly and monthly reports. Provide data when applicable to marketing campaigns
  • Manage and support all micro-marketing campaigns by negotiating pricing, campaign elements, coordinating maps, household counts, print and delivery schedules and work as a liaison between ad vendors
  • Assist with set-up, take down and staffing of community and internal company events, and the coordination of internal/external promotions. Event coordination of quarterly events, new product launches and service offerings and other events as requested throughout the year
  • Will gain an understanding of the METROPCS brand, image and key corporate messages and will communicate those concepts in a variety of marketing materials. Will take an active role in the company’s public relations efforts, including media outreach and monitoring news and trends
  • Will assist in all writing, proof-reading and editing of corporate materials which may include, but are not limited to: newsletters, business communications, website material, print and broadcast media, outdoor billboards and internal communication pieces. Must be able to identify specific reader audiences and will help to tailor copy accordingly
45

Specialist, Marketing Solutions Resume Examples & Samples

  • Demonstrates strong understanding of Comcast products, promoting and selling offerings to individual customers. Displays thorough and recent competitive knowledge of features, benefits, product differences, pricing, and campaigns for video, high-speed internet, phone services, and XFINITY Home
  • Meets and exceeds sales goals as established by local market. Independently establishes and organizes daily sales activities. Implements effective sales closing techniques to ensure product installation goal is achieved
  • Possesses impeccable communication, organizational, and people skills, as well as strong customer service skills
  • Illustrates strong technical capability (computer knowledge, billing system, databases, product knowledge, customization of services, technical proficiency)
  • Ability to read, analyze and interpret data
  • Obtaining and maintaining any credentials and/or licenses necessary to sell and/or design alarm systems as required by applicable law
  • Communicates and develops rapport with customers. Evaluates customer's existing and potential product needs and make recommendations. Increases customer understanding of Comcast products and pricing models as well as competitive advantage over other service providers
  • Develops presentations and pitches for the Sales force. Ensures that the Sales force has adequate materials and information to sell the
46

Specialist Marketing Senior Resume Examples & Samples

  • Advanced analytical skills and ability to distill complex analyses
  • Demonstrated proficiency in excel modeling
  • Two years of Salesforce support, implementation, administration and/or development experience
  • Must have completed ADM201; completion of ADM211 &/or Salesforce Administrator Certification considered a plus
47

Senior Specialist, Marketing Services Resume Examples & Samples

  • Avid learner with a deep interest in being involved in all marketing functions, from market research to analytics and creative execution, and interest in marketing career path
  • At least 3-5 years of experience in a marketing role
  • Prefer knowledge of healthcare marketing and/or data-driven marketing
  • Natural passion and talent for organization; prefer knowledge of project management tools and approaches (such as Gantt chart and SCRUM meetings)
  • Extreme attention to detail and strong proof reader; prefer knowledge of APA style
  • Strong presentation and written communication skills
  • Experience with MS Office, including Word and PowerPoint (or equivalent)
  • Advanced knowledge of Excel and ability to create charts for reports
  • Team player with a positive outlook, and ability to diplomatically juggle requests from many team members who are eager to work with you
  • Bachelor’s in Marketing, Business, Psychology, English, or related field; Masters preferred
48

Specialist, Marketing Operations Resume Examples & Samples

  • Work closely with the communications and digital team to develop, implement, and manage ongoing campaigns, often created in multiple formats
  • Work closely with sales to ensure an efficient and effective handoff between sales and marketing
  • Perform marketing competitive analysis to drive campaign effectiveness
  • Manage implementation of cross-channel marketing campaigns including integration with vendor systems, call center processes, and Salesforce
  • Serve as a liaison between Marketing and other departments
  • Lead special campaign projects and work closely with multiple departments to strategize, gain buy in, and then execute campaigns
  • Create and manage multi-channel campaigns in Eloqua
  • Implement monthly lead plan and ensure delivery of campaigns
  • Provide actionable insights to guide marketing strategies
  • Maintain the marketing dashboard so that there’s clear visibility into how marketing is doing against goals
  • Capture, clean, and analyze marketing database regularly
  • Be the go-to expert for marketing technology, including Eloqua, Qlikview, and Salesforce
  • Vendor research, setup, management, and invoice management
  • Provide monthly reconciliations to management and Finance
  • Minimum 3-5 years’ experience in marketing
  • Strong analytical skills beyond simple reporting of data
  • Proven ability to learn quickly
  • Strong attention to detail skills
  • Track record of high initiative and excellence standards in past positions
  • Experience with Eloqua and Salesforce
  • Highly proficient with Microsoft Office particularly Excel
  • Ability to flourish in a fast-paced, high-growth environment
  • Experience with managing and configuring Qlikview dashboards is a plus
49

Specialist, Marketing Resume Examples & Samples

  • Works with state health plans or other clients to develop and implement measurable grass roots marketing programs or advertising plans
  • Assists with developing marketing programs and standardizing them for use at the health plans
  • Holds one on one meetings with health plan presidents and other clients to sell and receive buy in for all planning components
  • Conducts research and develops plans based on market share, disenrollment and membership growth data
  • Receives and reacts to health plan requests for marketing
  • 1-3 years
  • 3-5 years
50

Specialist, Marketing Campaigns Resume Examples & Samples

  • Experience in digital marketing campaign promotion
  • Experience in creation of digital contents for web and social media
  • Experience in creation of digital marketing assets (Email, Landing Pages etc.)
  • HTML / Javascript / CSS
  • Basic knowledge in design software products (e.g. Photoshop, InDesign, Illustrator, et.al.) and other graphics design applications
51

Specialist, Marketing Resume Examples & Samples

  • Actively participates in the development of seasonal campaigns for the Garage brand
  • Partners with the Marketing Coordinator to manage the production and shipment of all seasonal marketing materials
  • Develops and executes marketing tactics to support in-store traffic and sales
  • Develops the store opening plan for all new and renovated store openings in Canada and the USA
  • Assists the Marketing Manager in developing and executing all Loyalty Program initiatives
  • Manages all sponsorships for the brand, including new initiatives and existing partnerships
  • Responsible for maintaining the marketing budget and reporting monthly variances
  • Supports various marketing projects and participates in team brainstorming sessions
  • Undergraduate degree in Commerce
  • At least two years experience in a similar role
  • Excellent knowledge of Microsoft Office (Word, Excel and PowerPoint)
  • Knowledge of digital marketing and/or CRM marketing an asset
  • Passion for branding and a creative mind
52

Specialist, Marketing Resume Examples & Samples

  • Create and develop and execute marketing programs and strategies that tie into corporate marketing initiatives in order to grow the Region’s business presence
  • Utilize the Area’s and Corporate marketing direction to customize marketing tactics which produce the highest ROI
  • Provide and recommend new marketing tactics to the Sr. Manager Marketing in response to competitive landscape
  • Execute field initiatives and strategies in conjunction with Corporate and Area marketing activities
  • Travel throughout the region in order to support marketing programs
  • Closely monitor sales opportunities and quickly provide upper management with trends in order to maximize marketing opportunities in the region
  • Ensure the national brand awareness is localized according to Region’s business needs while staying true to the T-Mobile brand
  • Participate in the education of front line employees to build brand awareness
  • Drive customer awareness of T-Mobile’s products and services
  • 4 years experience executing a marketing function in a corporate environment
  • Ability to work in a highly matrixed organization
  • A team player with a positive attitude towards customer service
  • A passion to be on a winning team
  • Or equivalent work experience
53

Specialist, Marketing Resume Examples & Samples

  • Create, execute and report on marketing strategies and programs that grow the Region’s business
  • Provide and recommend new marketing tactics in response to competitive landscape and industry trends
  • Support the execution of field marketing initiatives to help drive Area business objectives
  • Closely monitor sales opportunities and quickly report trends in order to maximize marketing opportunities within the region
  • Manage custom collateral creation as needed
  • Provide oversight and stewardship of brand standards for all local marketing programs
  • Support production and coordination of annual and quarterly employee meetings and events
  • Serve as handset manufacturer liaison for regional support needs
  • Participate in the education of front line employees to build brand voice and advocacy
  • 4 years’ experience executing a marketing function in an agency or corporate environment
  • Ability to work in a fast-moving environment
  • Prior experience in the retail or wireless industries is preferred
  • At least 18 years of age
54

Specialist, Marketing Resume Examples & Samples

  • Interact with marketing and communications cross-organizational partners on key strategic and tactical initiatives to ensure production and fulfillment follow through
  • Traffic function responsible for triaging, creating and updating timelines for all projects and to ensure accurate materials are delivered to the field on time and within budget
  • Support high volume of time-sensitive creative deliverables
  • Strengthen and enforce departmental processes, standards and procedures
  • Support creative process re-engineering efforts; assisting various marketing, communication and advertising automation efforts/projects
  • Create weekly/monthly analytic reports and make appropriate recommendations to determine effectiveness of processes and protocols
55

Specialist, Marketing Alternate Channel Resume Examples & Samples

  • Facilitate support for the Partner Channel from pre through post sales
  • Keep customer and partner representative aware of significant changes in schedules and ensure accurate billing
  • Educates customers and partners on billing process, how to read bills and verify billing accuracy, where appropriate
  • Internal teamwork with other partner groups (Call Center, Contract Admin, Operations, Engineers etc.) to resolve customer problems and strive to achieve complete customer satisfaction
  • Work with Partner Channel team to manage customer churn
  • Provide vendors with contacts and escalation list of Frontier back offices
  • Manage Channel Partner circuit sales
  • Keep Partners informed about all stages of the sales process and escalate via the appropriate Frontier working group as needed
  • Addressing and facilitating the resolution of customer billing, service order and recommending/supporting Peace of Mind for repair support
  • Assist in the coordination of the delivery of services
  • Referring customers with more basic requests for moves/add/changes to call center representatives
  • Auditing accounts where applicable
  • Managing compensation discrepancy values
  • Conduct Partner training and coaching when appropriate
  • Manager Partner Channel reports as needed
  • Resourcefulness
  • Sales skills
  • Strong phone and presentation skills
  • Good customer relationship building experience
  • Excellent rapport building skills
  • Goal and results driven
  • Always follows through and completes tasks on time
  • Project management ability
  • Community Involvement is expected
56

Specialist, Marketing Resume Examples & Samples

  • Development and implementation of campaigns and strategies to support organization objectives. Includes development of project plans and timelines, copy-writing, creative direction and review, testing plans and analysis, mid stream adjustments and assimilation into routine marketing strategy where appropriate
  • Development and execution of ad-hoc marketing initiatives and specialty requests such as urgent need campaigns
  • Researches, identifies, selects best channels to improve effectiveness of coverage in marketplace and meet the unique needs of defined business segments
  • Work across geographic and divisional boundaries to identify and implement effective and productive marketing strategies
  • Uses best practices and knowledge of internal and external business issues to solve complex problems
  • Bachelor’s degree in marketing or related field or equivalent experience required
  • Five to Seven years program management experience; or an equivalent combination of related education and work experience
  • Proficiency in Microsoft Office applications required
  • Demonstrated track record of developing and maintaining operational and process initiatives in support of marketing activities is required
  • Experience with Siebel and/or in Customer Relationship Management marketing organizations preferred
57

Specialist Marketing Resume Examples & Samples

  • Strong organizational and analytic skills
  • Strong Excel, PPT skill
  • Independent, creative and also an effective team player
  • Competent at executing plans with high quality
  • Team player that can also lead. Not afraid to try new things
  • Bachelor’s degree or above. Additional 5 years works experience in lieu of degree
  • 2-3 years overall work experience in Marketing or Advertising
  • Work experience in China preferred (min 2 years)
  • Golf Industry experience preferred
  • Fluent in English and Mandarin
58

Senior Specialist Marketing Campaign Developer Resume Examples & Samples

  • Email campaign development. Code, produce, test and deploy email campaigns through United's email services platform in support of all Targeted Marketing initiatives
  • Collaborate with stakeholders across the Airline, Loyalty, Partner and Premier divisions to achieve marketing goals and continually improve communication content, delivery and conversion rates
  • Drive innovation through technology. Leverage API's, Form-Posts and marketing optimization software, including Movable Ink, to enhance United's communications portfolio
  • Provide excellent customer service to internal clients. Communicate openly and proactively on project status, recommendations, challenges and opportunities to improve processes
  • Implement industry best practices and techniques to optimize the email experience
  • Be a team player. Learn and share knowledge among the campaign operations team
  • Be willing and able to assist other team members on their campaigns when necessary
  • Bachelor's degree or equivalent work experience
  • Database marketer proficient with dynamic content, complex versioning, automation and multi-touch contact strategies
  • Experience building triggered, transactional or programmatic email campaigns
  • 1-3 years of experience writing HTML and CSS
  • Experience working with a major Email Service Provider (Responsys, Exact Target, Salesforce, etc.)
  • Responsive HTML design experience
  • Significant HTML and CSS coding expertise
  • Experience with Image and HTML Coding Optimization for email
  • Proficient with Adobe Photoshop
  • Obsessed with technology and innovation
  • Strong sense of visual design
  • A team player that works well independently and collaboratively
  • An excellent and inquisitive troubleshooter
  • Willing to work on new challenges, but remain focused on your regular duties
59

Specialist, Marketing Resume Examples & Samples

  • At least 2 years of commercial experience of which gained from international sport, golf soft goods or casual apparel/footwear companies
  • Acute awareness of market trend relevant to golf
  • Relevant experience in product
  • Strong marketing sense
  • Flexible and culturally sensitive
  • Team player with strong interpersonal skill
  • Strong communications skill and fluency in both written & spoken English and local language
60

Specialist, Marketing, Consumer Initiatives Resume Examples & Samples

  • Marketing Campaigns: Creation, development and implementation. Report campaign performance, document learnings and share them with executives on a periodic basis
  • Online and Offline channels:Multichannel campaign development, optimization of campaigns based on results, collaborate with diverse teams to automate successful campaigns
  • Analytics: Ability to design acquisition experiments, measure results, and use insights to refine future testing. Work with web team to implement user friendly reporting that allows the company to take facts based decisions
  • Research:Constantly learning about new marketing strategies and create plans on how to implement them to generate revenue
  • Planning & management of projects:Ability to create and present a marketing plan to high-level executives and peers. Set clear objectives and manage a campaign to a successful end
  • Strategic thinking: Understand business objectives and align them to strategies that bring revenue, look for future growth opportunities
  • Strong knowledge of email marketing and website campaigns
  • Ability to work cooperatively across multiple departments and stakeholders to achieve shared goals, especially with creative people
  • Ability to develop customer insights (through research, database analytics) and convert it into action
  • Solid understanding of cross channel marketing needs, trends, technology and how to drive consumer engagement
  • Coordinate internal meetings, copy edits, ad approvals and creative changes
  • High level of proficiency with Microsoft Word, Excel and PowerPoint
  • Outstanding attention to details and deadlines
  • Ability to organize workload for effective, timely implementation of marketing campaigns and programs
  • Strong commitment to quality, process and meeting established objectives
  • Strong ability to multi-task, adapt to change and accomplish projects in a fast multi focal environment
  • Ability to solve practical problems and organize workload for effective implementation under minimal supervision
  • Ability to learn quickly and implement business standard concepts, practices, and procedures
  • Accurately assess and coordinate media outlets for program launches, communication plans and promotions
  • Plan and execute direction for marketing campaigns, collateral, web, and other visual communications
  • Able to work with large amounts of data to turn them into actionable strategies
  • Strong research and presentation skills
  • 3 to 5 years' experience developing marketing campaigns in different platforms (online/offline), including strategy and analytics
  • Experience with membership, membership marketing, associations, large consumer groups or trade groups
  • Strong business acumen and background in multicultural marketing
  • Marketing experience in a large company, agency, association or membership organization
  • Supervisory and team building skills
  • Quick learner, with ability to grasp concepts and see both the big picture and the importance of details
  • Understanding and use of web metrics
  • Experience working with one or more of the following groups: technology/web, product marketing, creative (design and/or copy), project management and finance
  • Understanding of mobile phone marketing platforms
  • Knowledge of Workfront or other project management software a plus
61

Specialist, Marketing Resume Examples & Samples

  • Bachelor degree in Marketing combined with a minimum of 3 years marketing experience
  • B-to-B marketing experience preferred. Vertical marketing experience a plus
  • Proficiency with Microsoft Excel, PowerPoint and Word required. Design experience (Adobe) and strong presentation skills a plus
  • Overnight Travel required up to 25%
62

Senior Category Specialist Marketing & Technology Resume Examples & Samples

  • University degree in a technical or related equivalent business discipline required
  • 7 - 10 years relevant experience required in the following
  • Direct marketing and agency experience
  • Experience managing the performance of multiple agencies, negotiating campaign and staff plane scope of work
  • Experience in digital marketing, media, advertising, market research, PR, and sponsorships
  • Skilled Application in category strategy development and execution
  • Skilled Application in sourcing, contracting, commercial negotiations, and contract management
  • Skilled Application in tactical procurement
  • Skilled Application in supplier management and stakeholder management
  • Good working knowledge of P2P processes, and SAP system
  • Skilled Application in Organisational and project management skills
  • Skilled Application in Financial and market analysis skills
  • MCIPS/ISM qualification, or at stage of pre-qualification, desirable
  • Experience in Ariba e-sourcing or other e-procurement tools is desirable
  • Demonstrable experience in the relevant category is preferable
63

Marketing Specialist, Marketing Operations Resume Examples & Samples

  • 1-2 years work experience, could include internships/co-ops
  • Detail oriented, highly organized individual with strong problem solving skills
  • Ability to work accurately but efficiently, adjusting quickly to manipulate and evaluate sales data
  • Demonstrated proficiency in MS Office applications
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Specialist, Marketing Resume Examples & Samples

  • Manage local input for assigned region’s New Store Opening marketing plans (Retail + TPR)
  • Manage event marketing responsibilities for assigned region’s Mobile Showroom(s)
  • Manage local marketing plans for assigned sales territory & steward respective marketing budget
  • Manage local marketing plans for @Work Direct
  • Be Aware of Competitive Trends
  • Lead Multicultural & Seasonality Opportunities
  • South Central Area/Regional Involvement
  • Continue to maintain individual local market budget
  • Route monthly expenses for timely approval
  • Strategize quarterly around regional business trends/results
  • Track all marketing programs with recaps detailing results (traffic lift %, acts, leads, appointments, accessories) within 1 month of execution, communicate to leadership and key partners/participants
  • Build and leverage relationships with HQ, OEMs, regional teams, vendors, etc
  • Develop and find new marketing concepts, grassroots opportunities, and/or sponsorship options
  • Steer field teams in best practices for “owning their 3-mile radius”
  • Assist Area Merchandising Lead
  • Develop your personal brand
  • Become involved in any Diversity and Inclusion Groups, if desired
  • Grow in-depth knowledge of the T-Mobile USA, Inc. business
  • Work with Supervisor to attend any conferences to enhance overall Marketing knowledge
65

Specialist, Marketing Resume Examples & Samples

  • Conduct market / competitive analysis to identify opportunities and prepare marketing plans
  • Prepare internal and external presentations to brief key partners for development and execution of marketing activities
  • Oversee internal and external partners / agencies in the development and execution of campaign activities
  • Review and analyze campaign performance to guide recommendations for improvement and evolution of marketing activities
  • Understand and incorporate changing marketing tactics including: influencer, social media, advertising, experiential marketing, retail integration
  • Support on-site event execution including trade show and hands-on trial experience events
  • Willingness to travel approximately 15% of time
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Specialist, Marketing Campaigns Resume Examples & Samples

  • 5 years experience in digital marketing campaign promotion and/or experience in creation of digital contents for web and social media
  • Intermediate knowledge in MS Office
  • Communication skills (oral & written)
  • Organizing and planning skills
  • Time/work management