Manager, Partner Marketing Resume Samples

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JE
J Emard
Joan
Emard
8838 Ricky Lights
Chicago
IL
8838 Ricky Lights
Chicago
IL
Experience Experience
08/2015 – present
Boston, MA
Senior Manager, Partner Marketing
Senior Manager, Partner Marketing
08/2015 – present
Boston, MA
Senior Manager, Partner Marketing
08/2015 – present
  • Work closely with Channel Sales to develop a strategy and to innovate, manage and measure our global partner marketing program and execute marketing plans
  • Develop and manage partner relationships proactively. Motivate partners to provide maximum exposure and revenue
  • Evaluate and reviews subscription performance and makes recommendations to clients on pathways to improvement
  • Evaluate and review subscription performance and make recommendations to clients on pathways to improvement
  • Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results
  • Execute and manage multiple, simultaneous projects within budget, on-schedule, and within quality standards
  • Key stakeholders and decision makers to develop joint go-to-market plans with launch milestones
10/2010 – 05/2015
Los Angeles, CA
Senior Manager Partner Marketing
Senior Manager Partner Marketing
10/2010 – 05/2015
Los Angeles, CA
Senior Manager Partner Marketing
10/2010 – 05/2015
  • Push the limits of Hotels.com thinking on how to operate performance based marketing channels
  • Understand the complexities of campaign performance and evaluate growth to identify opportunity gaps
  • Work closely with the global TripAdvisor and Trivago and wider meta team to collaborate on ideas, implementation and learnings
  • Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
  • Conceptualize campaign adjustments, design and implement testing and evaluate results
  • Generate and disseminate reporting to ensure that the wider team is aware of advertising performance trends
  • Comfort with data driven business management
10/2006 – 08/2010
Boston, MA
Manager, Partner Marketing
Manager, Partner Marketing
10/2006 – 08/2010
Boston, MA
Manager, Partner Marketing
10/2006 – 08/2010
  • Evaluate and reviews subscription performance and makes recommendations on pathways to improvement
  • Work with cross functional teams, such as, IT, account teams, finance, and operations as well as outside vendors to successfully launch and manage programs
  • Work with internal teams such as creative and editorial to create messaging (copy, banners, etc.) to drive promotions
  • Drive customer and channel growth through effective planning, commercialization and marketing program development and execution
  • Act as main point of contact for digital and social advertising campaigns for Smithsonian Channel’s apps (in conjunction with other members of the Consumer and Program Marketing teams)
  • Identify opportunities to utilize the device partner’s ecosystem – on device/retail/online/print/social/email/etc. – to drive app downloads and digital revenue
  • Work with global and cross-functional counterparts to scale programs around the world
Education Education
Bachelor’s Degree in Marketing
Kaplan University
Bachelor’s Degree in Marketing
Skills Skills
  • Knowledgeable in "best practices" in campaign development to optimize efficiency and quality of deliverables
  • Ability to establish rapport, credibility and positive working relationship with all stakeholders including suppliers, cross functional team members and clients at all organizational levels
  • Ability to balance tactical and strategic objectives within available budget
  • Engage cross-functional teams (internal and external) to build programs that will lead to greater success for our partners
  • Ability to communicate complicated marketing and business analysis information
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
  • Exhibit excellent project management skills
  • Develop a center of excellence around partner marketing for ad tech within our organization
  • Work with global and cross-functional counterparts to scale programs around the world
  • Manage multiple streams of cross-functional projects simultaneously
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1

Manager, Partner Marketing Resume Examples & Samples

  • Develop the marketing strategy for agencies, ecosystem partners and the sales organization including educational programs, training and communications
  • Engage cross-functional teams (internal and external) to build programs that will lead to greater success for our partners
  • Drive execution of marketing programs for these audiences at a global scale
  • Manage ongoing communications programs – internally and externally
  • Manage multiple streams of cross-functional projects simultaneously
  • Work with global and cross-functional counterparts to scale programs around the world
  • Develop a center of excellence around partner marketing for ad tech within our organization
2

Manager, Partner Marketing Resume Examples & Samples

  • At least 5 years experience in digital media, marketing, and/or distribution
  • Solid understanding of the current digital distribution landscape and key partnerships
  • Knowledge of various video and image asset file types
  • Motivated team player, proactive, and collaborative
  • Ability to communicate tactfully, verbally and in writing with department heads, managers, coworkers and partners to resolve problems and negotiate resolutions
3

Manager, Partner Marketing Resume Examples & Samples

  • Supports the Director, Partner Marketing for specified OEM(s) with key functional responsibility for the customer experience as well as maximization of subscriber acquisition and retention initiatives
  • Owns the key metrics deliverables for their OEM (s)
  • Utilizes strong copywriting skills to ensure campaign materials drive results
  • Coordinate with Marketing Operations to ensure campaign set-up, list pulls, segmentation, UAT testing, and execution occurs in line with campaign expectations
  • Execute and manage multiple, simultaneous projects within budget, on-schedule, and within quality standards
  • Meets with internal strategic marketing managers and external clients to understand segment and channel needs
  • Drive customer and channel growth through effective planning, commercialization and marketing program development and execution
  • Evaluate and reviews subscription performance and makes recommendations on pathways to improvement
  • Brand Ambassador for OEM
  • 2+ years - acquisition marketing communications required
  • Advertising experience a plus
  • Good working knowledge of Direct Mail, Print production, Email, Web, and SMS
  • Ability to communicate complicated marketing and business analysis information
  • Ability to establish rapport, credibility and positive working relationship with all stakeholders including suppliers, cross functional team members and clients at all organizational levels
  • Serve as a subject matter expert and regularly exhibit thought leadership on the latest marketing trends
  • Business travel as required
4

Senior Manager, Partner Marketing Resume Examples & Samples

  • Support the development of strategic marketing plans to drive enrollment, subscription activations, upsells, renewals, and winbacks for CV Services
  • Design and implement complex, multi-channel marketing programs including, but not limited to, direct mail, email and SMS text
  • Manage end-to-end campaign process including OEM interface, AM interface, campaign design, planning, and execution
  • Assists with the development of the functional marketing requirements for product standup
  • Utilizes business intelligence to drive improvement in lifecycle marketing
  • Maximizes results for campaign strategy through implementation of appropriate tests
  • Coordinate with Business Intelligence to ensure campaigns are tracked, optimized and appropriate reporting is generated
  • Evaluates customer and partner needs using research tools to identify market conditions and new technologies to support marketing strategies and initiatives
  • Work with cross functional teams, such as, IT, account teams, finance, and operations as well as outside vendors to successfully launch and manage programs
  • Evaluate and reviews subscription performance and makes recommendations to clients on pathways to improvement
  • 7+ years experience in marketing or channel management experience preferred
  • 4+ years experience in the development of marketing strategy
  • Experience with CRM systems such as Siebel and email platforms like Exact Target is a plus
  • Ability to balance tactical and strategic objectives within available budget
  • Exhibit excellent project management skills
  • Proven leadership, problem solving and decision making skills
  • Flexible and able to react to quickly changing needs
5

Manager, Partner Marketing Resume Examples & Samples

  • Supports the Sr. Manager, OEM Lead Partner Marketing for specified OEM(s) with key functional responsibility for the customer experience as well as maximization of subscriber acquisition and retention initiatives
  • Owns the key metrics deliverables for their OEM(s)
  • Develop and maintain program and project trackers for scheduled client meetings
  • Support the design and implementation of complex, multi-channel marketing programs including, but not limited to, direct mail, email and SMS text
  • 5+ years experience in marketing or channel management experience preferred
6

Senior Manager, Partner Marketing Resume Examples & Samples

  • Drive customer and channel growth through effective planning, marketing program development and execution
  • Responsible for creation and development of campaign strategy including objective, target definition, cadence definition, channel strategy, messaging, budget &OEM approvals
  • Identify, form, and maintain relationships with key decision makers both internally and externally
  • Evaluate and review subscription performance and make recommendations to clients on pathways to improvement
  • Assists with the development of the functional marketing requirements for product standup as required
  • Owns the key metric deliverables for assigned OEM(s)
7

Senior Manager Partner Marketing Resume Examples & Samples

  • Understand the complexities of campaign performance and evaluate growth to identify opportunity gaps
  • Work closely with the global TripAdvisor and Trivago and wider meta team to collaborate on ideas, implementation and learnings
  • Recommend changes in spend level with partners while being able to articulate potential impact
  • Bachelor's degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc)
  • Proven ability in a highly analytical commercial environment, experience in online marketing a plus
  • Able to develop strong working relationships with internal peers and external partners, and able to get cooperation in a non-authority relationship
  • Very strong communication, presentation, and interpersonal skills. Must be comfortable delivering presentations to senior level executives
  • Comfort with data driven business management
  • Attention to detail in executing complex projects and ability to prioritise when faced with time-sensitive deliverables
  • HJI123
8

Manager, Partner Marketing, Nick Velocity Resume Examples & Samples

  • Create innovative, branded convergent and digital-only (branded and non-branded) marketing concepts across Nickelodeon TV, digital, social and mobile platforms for our advertising clients
  • Ensure all proposals are innovative, showcase excellent storytelling and support client objectives and the Nickelodeon brand
  • Present marketing concepts internally, as necessary
  • Partner with Ad Sales and Project Management teams to ensure marketing concept and client objectives are maintained throughout the campaign, from concept development to launch
  • With Project Management, develop case studies of priority programs and accounts
  • Infuse key category and demo expertise into each marketing proposal
  • Constantly research new trends, platforms and experiences that can inform our marketing proposals
  • 4-6 years of experience developing integrated marketing programs, preferably with a digital and social focus
  • Strong desire to work for a global brand and to contribute to innovation in digital media within the organization
9

Senior Manager, Partner Marketing Resume Examples & Samples

  • Key stakeholders and decision makers to develop joint go-to-market plans with launch milestones
  • Marketplace trends and implications for our partners and their relationship with Teradici
  • How the partner(s) train and share content internally and which groups/people need to know what about Teradici
  • The partner’s GTM framework,channel and focus partners for engagement
  • Acts as a marketing thought leader, representing the “voice of the partner” to Teradici and the “voice of Teradici” to the partner
  • Works with Sales and Marketing counterparts to deliver effective marketing programs, particularly with DMR partners
  • Seeks insight into customer needs to understand the dynamics that drive current and future opportunities for partners
  • Delivers recognizable value add and actively collaborates in cross-functional team environments
  • Seeks information on trends that impact Teradici’s current and future business prospects
10

Senior Manager, Partner Marketing Resume Examples & Samples

  • Develop overall strategy for partner marketing efforts and own success metrics against that strategy
  • Lead and coordinate all aspects of marketing activities for the Amazon Search Advertising partner program
  • Communications/PR: Work with partner and internal teams to develop appropriate storylines and drive coverage
  • Joint demand generation: Define co-marketing plans with partners and work with Search demand generation team to coordinate and execute tactics to drive leads
  • Product marketing: Working with the product marketing team to develop appropriate storylines, tools and drive coverage, including deliver training to partner teams
  • Experience in B2B or B2C marketing management, Product Marketing or Business Development
  • Experience in independently design and execute complex and ambitious go-to-market plans
  • Ability to build strong relationships with and influence key partners
  • Self-directed, with a passion for building a world-class partner marketing program
  • Results oriented with a can-do spirit that loves to exceed expectations and overcome obstacles
  • Prior managerial experience / experience building and managing team
  • Experience working in or closely with more than one aspect of the marketing mix - Demand Generation, Public Relations, and Product Marketing
  • Strong understanding of digital advertising, preferably search
11

Senior Manager, Partner Marketing Resume Examples & Samples

  • Assists with the development of the functional marketing requirements for product standup, including but not limited to web, mobile app, point of sale, call center scripting and other
  • 5+ years - experience in marketing or channel management experience preferred
  • 2+ years - acquisition marketing communications preferred
  • Good working knowledge of Direct Mail, Email, Web, and SMS marketing
  • Business travel as required (approximately 10-20%)
  • Commitment to “internal client” and customer service principles
  • Ability to handle multiple tasks in a fast paced environment
12

Senior Manager, Partner Marketing Resume Examples & Samples

  • Owner of partner channel P/L for assigned accounts
  • Develop strategy and create execution plan for the for your assigned accounts
  • Identify new growth opportunities and implement initiatives which enhance partner productivity and increase ROI
  • Develop and manage partner relationships proactively. Motivate partners to provide maximum exposure and revenue
  • Negotiate terms and financial structure of deals
  • Set up campaigns, manage ongoing communication, optimize creative strategy
  • Track and analyze metrics to evaluate and improve the effectiveness of the program
  • Report business results directly to regional leadership teams & Partner Marketing senior leadership
  • Collaborate with product and regional teams to shape marketing and merchandising campaigns to enhance conversion
  • Run well-planned marketing tests to help optimize partner sales and retention
  • Keep up with industry trends and monitor competition
  • Proactively manage partner compliance with terms
13

Senior Manager Partner Marketing Resume Examples & Samples

  • Manages partner marketing related to: partner (marketing) programs, partner development and partner marketing activities – to enable growth in net new partner bookings by driving focused partner marketing demand generation programs
  • Drive adoption of partner marketing programs internally and externally
  • Works as an integral member of the EMEA Partner Leadership Team and coordinates planning with area partner directors, distribution and readiness teams
  • Develops marketing plans with the partner team, utilizing SDF marketing funds, to deliver quality leads (lead capture and drives follow up) and sales opportunities, focusing on maximizing reseller productivity
  • Reviews channel business plans and create a marketing plan that is tied to a group of partners or individual partners based on the (review of) the business planning
  • Builds local partner relations (focus on distribution partners) to facilitate delivery of joint marketing programs
  • Develops local partner education and motivation initiatives in alignment with EMEA Readiness
  • Facilitates roll out of corporate partner programs
  • Coordinates communications of programs/launches/product announcements to external partners and internal sales/marketing teams
  • Marketing and attendance levels at partner events – EMEA Partner Council, Summit, Synergy, CPA event series
  • Manages SDF funds effectively in coordination with PartnerOpps and WW Partner Team
  • Takes ownership of driving measurable and traceable results of partner marketing investments
  • Understanding of channel dynamics
  • Although not a technician, have the ability to understand the technical issues surrounding the products
  • Proven management skills; proven experience working in a matrix organization
  • A “doer” (strong ability to execute)
  • Capable of understanding the company’s strategy and implement it within the context of the local market
  • Ability to work independently and under pressure
  • Excellent communication/presentation skills
  • Able to meet deadlines while prioritizing and managing multiple tasks
  • Graduate with marketing qualification or equivalent
  • A senior marketing professional with IT industry experience in a similar role, preferably with a software vendor
  • Has implemented partner marketing strategies and produced the associated marketing programs, collateral or products
  • Has driven successful demand generation activities with and through partners
  • Has management experience
  • LI-RM1
14

Assistant Manager, Partner Marketing Resume Examples & Samples

  • Create a regional partner strategy that enables Grab to increase brand love and drive marketing performance metrics
  • Work with business development team to close partnership deals, being fully responsible for the marketing components of the deal
  • Align closely with country and regional marketing teams to ensure that the partnerships are both helping drive towards their overall marketing goals and delivering value for partners
  • Put together partner marketing campaign plans with quantitative estimates for partner value delivered and projected marketing KPIs achieved
  • You will work with country and regional marketing teams to execute on the marketing plans, project managing the campaign end-to-end. Work closely with brand, product marketing and PR teams across these campaigns
  • Present campaign tracking reports both internally and externally
  • Drive considerable value for our passengers and drivers through key partnerships with the brands they need and love
  • Work with consumer research and analytics teams to identify which partnerships are driving positive experiences for our customers
  • Handle partner negotiation, budget management and partner contracts
  • Lead and guide partner marketing managers across our six ASEAN markets, building playbooks, pitch decks and standard methodology guides for them to develop through
  • Experience across the ASEAN region with a deep understanding of the media, retail, entertainment and/or tech landscape
  • You should be a dedicated self-starter who drives teams forward and can get people passionate about their project
  • Excellent verbal and written communications skills in English. Additional ASEAN language skills are a plus
  • A minimum of 2 years experience running marketing campaigns either in-house or at an agency
  • A minimum of 2 years experience in a partnerships, sales or account management role, closing deals and handling contracts
  • 4-6 years experience collectively in partnerships, marketing, advertising sales, advertising agency and/or consulting roles
  • You should have a demonstrated track record of delivering large scale consumer marketing campaigns
15

Senior Manager, Partner Marketing Resume Examples & Samples

  • Build deep long-term partnerships with major partners, as well as key internal stakeholders
  • Work closely cross functionally with our business development, marketing and product teams to provide seamless support to partners and maximize exposure on partner marketing channels and engagement on partner devices
  • Develop multi-channel, tent pole marketing programs that drive consumer awareness, adoption, and engagement, while also bringing marketing innovation to our partners
  • Activate deals by developing and launching creative partner marketing programs that advance exposure for the brand in a way that also benefits our partners
  • Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results
  • Be a thought leader for the team to push the envelope in an evolving entertainment and digital content consumption landscape. Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers consume video content
  • 10+ years of marketing experience, preferably in the e-commerce or entertainment space
  • Strong relationship management and interpersonal skills – up, down, across, and outside the organization
  • Ability to be diplomatic while setting expectations with stakeholders
  • Experience working on entertainment properties
  • App store or retail partner marketing experience, a plus
  • Agency background or experience working with creatives, a plus
16

Senior Manager, Partner Marketing Resume Examples & Samples

  • Work closely with Channel Sales to develop a strategy and to innovate, manage and measure our global partner marketing program and execute marketing plans
  • Manage and evolve our partner marketing development fund program while maintaining the current budget tracking against utilization. Track and share program results and business impact to minimize marketing costs and optimize channel performance and results
  • Create and support our ISV community through scalable marketing programs
  • Participate in the planning, creation, and execution of account-based partner marketing plans
  • Champion the go-to-market effort for/with partners through close engagement with the kCura Channel Sales team and our channel partners
  • Create Go-To-Market partner programs that may include branded joint marketing and/or involvement in partner campaigns to build our community and that of our partners
  • Work with the Sales team and partners to promote Relativity as the leader in cloud-based e-discovery
  • Work with Sales leadership to ensure our partner program complements existing sales goals and objectives
  • Collaborate with our customer success team to align marketing and partner programs with tech support reporting and team services
  • Assure sales enablement of partners, which includes harvesting resources across kCura for partners. Activities could include: sales training, partner-specific conferences and events, newsletters, webinars, partner community portal, and technical product documentation
  • Represent and champion the marketing needs of our partners within kCura
  • 10 years of experience in partner marketing required
  • 2+ years experience managing a small team
  • Experience in the legal/e-discovery market required
  • BA/BS degree required; BS in Marketing preferred
  • Well-rounded partner marketing background, including experience in product marketing, marketing communications, and field marketing
  • Experience in the legal/e-discovery market preferred
  • Strong strategic and management skills coupled with “roll-up your sleeves and get it done” approach
  • Strong people skills, using a collaborative work style
  • Able to work in a diverse selling environment involving internal sales and external partners
  • Experience managing cross-functional teams and geographically dispersed, independent people
  • Excellent communications skills, both written and verbal, with outstanding ability to communicate ideas to senior executive leadership
  • Experience developing and running a partner marketing program at scale
  • Experience in working closely with a sales organization
  • Experience working with large, multi-national technology companies as an ISV or SI, for example Microsoft, Salesforce.com, EY, KPMG, etc
  • Approximately 40% travel expected to spend time in the field and to support key events
17

Associate Manager, Partner Marketing Resume Examples & Samples

  • Execute on the partner co-marketing strategy and market development fund (MDF) programs
  • Work with the partner marketing manager to ensure alignment on delivery and timely execution of campaigns
  • Work with strategic partners to generate new sales leads and grow the pipeline
  • Collaboratively build marketing plans, launch and evaluate the performance of co-marketing programs with partners
  • Maintain and assure a disciplined and effective project management approach to partner marketing enablement programs, working cross-functionally with Production, Operations, Design, Sales and Product Marketing
  • Work closely with Marketing Ops team to develop, deploy and optimize lead generation campaign programs
  • Actively monitor pipeline opportunities to ensure proper tracking of program results
  • BS/BA and related work experience required
  • 5 years of experience in partner marketing or closely related areas
  • Experience working on world-class SaaS or cloud industry
  • Experience executing and measuring the performance of MDF programs
  • Strong written and visual communicator
  • Proficiency in Microsoft Word, Excel, Outlook and PowerPoint
  • Extremely organized and able to multitask like a pro
  • Refined attention to detail, impressive organizational skills, and an eye for consistency
  • Outgoing, self-starter who is able to problem-solve with minimal supervision
  • Marketo and Salesforce experience highly desired, but not required
  • Experience acting as a liaison between sales and marketing teams is a big plus
18

Assistant Manager, Partner Marketing Resume Examples & Samples

  • Assist in the development of partner marketing strategy
  • Build and maintain relationships with internal cross-functional teams and major partners including studios, digital retailers, and app stores to maximize exposure of our digital movie service through mutually beneficial partnerships
  • Manage execution of strategic partnership programs that drive consumer awareness, adoption, and engagement across owned and operated properties, as well as partner marketing channels
  • Oversee promo assets, content development, and approvals
  • Evaluate campaign performance against marketing goals and optimize as needed to improve effectiveness and results
  • Help build comprehensive pitch and program recap presentations
  • Update master marketing calendar as needed
  • Be an individual contributor for the team to push the envelope in an evolving entertainment and digital content consumption landscape. Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers consume video content
  • Track record of contributing to innovative and scalable marketing programs
  • 3 or more years of marketing experience, preferably in the e-commerce or entertainment space
  • Demonstrated experience managing and measuring campaign
  • Experience building comprehensive pitch decks
  • Strong PowerPoint, Keynote and Excel skills
  • Ability to manage multiple programs in dynamic business environment
  • Comfortable with getting hands dirty to get things done - hands on
  • App store or digital retail partner marketing experience
  • Experience working on entertainment properties (movie studio, TV, publishing or games)
  • Agency background or experience working with creatives
19

Senior Manager, Partner Marketing Resume Examples & Samples

  • Lead the development & execution of Service Provide marketing plans in a matrix organization that includes all three of Commvault’s operating theaters: the Americas, EMEA and APAC
  • Work directly with GTM teams to develop the appropriate marketing strategy(s), subsequently reflected in the partner’s Commvault marketing plan
  • Ensures that the appropriate marketing and enablement tools, processes and resources are available to the Service Providers in support of their efforts with Commvault
  • Work closely with across business groups and build global marketing plans to align to business priorities (sales / pipeline / awareness / engagements) and execute for success
  • Influence and collaborate with internal stakeholders to develop innovative and creative marketing plans to bring our collective value to market
  • Build and execute to / through partner campaigns, content strategy and curate content to support the alliance GTM initiatives
  • Manage relationships with select partners worldwide
20

Senior Manager, Partner Marketing Resume Examples & Samples

  • Create and develop campaign strategy including objective, target definition, cadence definition, channel strategy, messaging, budget &OEM approvals
  • Work closely with all members of the Marketing team, Account teams, Project Management and IT and cross-functionally with all business units
  • Bachelor's degree in Marketing, Business or equivalent experience
  • Excellent verbal and written skills with a proficiency in MS Office including Word, Excel and PowerPoint