Manager, Integrated Marketing Resume Samples

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MR
M Rempel
Matilde
Rempel
8100 Flavio Junction
Philadelphia
PA
8100 Flavio Junction
Philadelphia
PA
Experience Experience
12/2013 – present
Detroit, MI
Senior Manager, Integrated Marketing
Senior Manager, Integrated Marketing
12/2013 – present
Detroit, MI
Senior Manager, Integrated Marketing
12/2013 – present
  • Manage, motivate and develop supporting team members (Coordinators) in a manner that clearly sets priorities and understands workflow
  • Project-manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage budgets
  • Providing input on core product category development as it relates to overall menu and calendar planning, including pricing, deletions, and coupon strategy
  • Align with and work cross-functionally with Media, PR & Entertainment, Retail, Social and Digital in the development of Consumer Marketing plans
  • Work with sales planning team on development of digital media plans
  • Develop, write and execute cross-platform programs and added-value opportunities with a focus on Digital and Social programming
  • Work w/ approx 2 sales partners to brainstorm strategic marketing solutions & create both proactive and RFP-driven proposals/presentations
08/2007 – 09/2013
Phoenix, AZ
Associate Manager, Integrated Marketing
Associate Manager, Integrated Marketing
08/2007 – 09/2013
Phoenix, AZ
Associate Manager, Integrated Marketing
08/2007 – 09/2013
  • Support department signature programs, including owning activations within them and executing media-driving sponsorships that are part of them
  • Strong strategic writing and creative thinking abilities for visual layout
  • Manage budgets related to promotional/merchandising programs
  • Strong knowledge of web advertising capabilities, implementation, etc
  • Participate in brainstorming sessions with sales and account management teams to answer a high influx of RFPs
  • Operate with a superior level of client service in all client facing communication
  • Candidate should have 2-4 years in print and digital marketing or other highly relevant field
11/2002 – 07/2007
Los Angeles, CA
Manager, Integrated Marketing
Manager, Integrated Marketing
11/2002 – 07/2007
Los Angeles, CA
Manager, Integrated Marketing
11/2002 – 07/2007
  • Ideate, develop and implement advertiser programs for SELF, including pricing and executing new advertising programs
  • Supports event marketing, airline marketing, business to business marketing and overall marketing communications
  • Manages the execution of campaign elements, including: emails, trade shows, direct marketing, webinars, digital marketing, campaign landing pages, etc
  • Develops short and long term strategic, marketing communications plans by creating a marketing platform that showcases Gogo as a technology leader for aviation
  • Be an active contributor in the marketing process from brainstorm and approvals to overall proposal writing and pitching to clients
  • Identifying and targeting member populations for direct and indirect marketing campaigns (email, mail, etc.) that provide maximum ROI
  • Create compelling, insight-driven sponsorship packages that showcase excellent storytelling, incorporate research and drive incremental advertising revenue
Education Education
Bachelor’s Degree in Accuracy
Virginia Commonwealth University
Bachelor’s Degree in Accuracy
Skills Skills
  • Program Management: Accountable for managing all aspects of custom marketing programs from conception through implementation and/or fulfillment
  • Strong communication, project management and organizational skills
  • Strong leadership skills with cross functional team members in a matrix organization
  • Strong negotiation skills and contract understanding
  • Strategic thinker with excellent interpersonal and communications skills
  • Proven experience in developing and executing marketing communication strategies in support of business goals
  • Conduct customer marketing and engagement research and analysis that generates insights, enabling the creation and execution of actions that drive increased revenues and margins for the omnichannel activities in select stores
  • Identifying and targeting member populations for direct and indirect marketing campaigns (email, mail, etc.) that provide maximum ROI
  • Responsible for all aspects of an individual campaign set up including strategic analysis, business analysis, set up, program documentation, audience selection, testing plans, deployment activities, quality assurance, and program performance measurement activities
  • Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
Create a Resume
1

Manager, Integrated Marketing Resume Examples & Samples

  • Develop creative / innovative brand integration ideas and write pitches for use in soliciting new and existing clients
  • Manage assigned integration projects; position will focus on both the pitching of integrated marketing ideas as well as the execution of programs (on a rotating basis)
  • Set priorities and manage work flow of various projects and assignments; keep track of all budgets and timelines on a project by project basis
  • Act as show production point for Integrated Marketing; work with show production / program development as a liaison for sponsorship opportunities and production information (shoot dates, etc.)
  • Oversee day-to-day activities of Coordinators in all of the above
  • Minimum of 3 -5 years of marketing and/or ad sales experience at an agency, broadcast / cable network, or national brand
  • Ability to manage multiple projects in a fast-paced, high volume environment
  • Problem solver, resourceful, organized
  • Familiarity / knowledge of web trends including social media
  • Experience working in / managing digital initiatives
2

Manager, Integrated Marketing Resume Examples & Samples

  • Conceptualize digital and convergent marketing opportunities in response to RFPs and to proactively take to market
  • Create sales materials (i.e. one-sheets, case studies, sizzles) and PowerPoint presentations for pitches/wrap reports
  • Collaborate with Ad Sales Production and other departments as needed to vet concepts
  • Foster regular communication with clients and agencies to collaborate on program implementation and report status
  • Build and maintain relationships with clients and agency contacts
  • Must have creative writing skills
3

Manager, Integrated Marketing Resume Examples & Samples

  • Create innovative marketing sponsorships across on air, desktop, mobile and tablet platforms for our advertising clients
  • Responsible for all kid/teen-directed properties, including Nickelodeon, TeenNick and Nicktoons across TV and digital platforms
  • Liaise with site and on air programming teams to develop opportunities based on key events, premieres and launches
  • Work with director to execute all Sponsorship elements of major tentpole events including Kids Choice Awards, Kids Choice Sports, HALO and World Wide Day of Play
  • On a project basis, supervise the work of a Coordinator in creating sponsorship materials and managing calendars
  • Serve as an internal resource for IM for custom proposals, helping generate client-specific sponsorship integration ideas across all categories and media
  • Partner with Ad Sales to understand challenges, successes and market demands
  • Working with the Director, create quarterly assessments of kids sponsorship performance, including sell-through, performance metrics and key client categories
  • Present sponsorship packages to internal groups regularly
  • Create compelling, insight-driven sponsorship packages that showcase excellent storytelling, incorporate research and drive incremental advertising revenue
  • Constantly research on air competitor opportunities, new digital trends, platforms and experiences that can inform our sponsorship packages
  • Educate the broader marketing and sales teams about TV and Digital content plans and launches across both Nickelodeon kids platforms and in the broader digital landscape
  • 3-6 years of experience developing sponsorship programs, with emphasis on TV
  • Excellent written and oral presentation skills; comfortable presenting to large audiences
  • Passion for digital media
  • Excellent powerpoint and Excel skills
  • Ability to work effectively across multiple departments and external parties
  • Excels at building relationships across the organization
  • Strong desire to work for a global brand and help drive innovation in digital media within Nickelodeon
4

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Proactively create 360 degree multi--‐platform marketing programs to drive incremental revenue across the franchise
  • Ownership of all San Francisco accounts
  • Excellent internal relationships
  • To have good competitor intelligence and knowledge
  • Strong internal presentation skills
  • 4-6 years of sales development andmarketing experience in a related industry
  • Proven ability to develop and implement creative, strategic, revenue-driving marketing initiatives
5

Manager, Integrated Marketing Resume Examples & Samples

  • Work with the Integrated Marketing Pitch teams to create promotional pitches for Ad Sales to offer to prospective clients who will bring incremental ad sales revenue to the network
  • Work with the Director to develop Ad Sales promotions for the channel. Work with internal Programming, Brand Creative, Legal and Digital departments and external vendors when required
  • Brainstorming to develop custom 360 sponsorships
  • Vet custom ideas through the appropriate departments
  • Maintain records of all sponsorships sold to advertisers and manage the communication of information in-house with Traffic, Brand Creative Group, Programming and Ad Sales
  • Act as a liaison and main point of contact for the channel/sales/clients/agencies throughout the execution phase of a sponsorship
  • Attend shoots to manage the integration or placement of a sponsor’s product within a show or custom vehicle
  • Manage the relationships and needs of the Integrated Marketing Pitch teams and their respective Sales Account Executives
  • 5+ years marketing related experience at a television network, promotional firm or advertising/media/branded entertainment agency
  • Background in product placement
  • Ability to prioritize and manage multiple projects including attention to detail and deadlines
  • Understanding and knowledge of the digital and social media landscape
  • Ability to thrive, adapt and re-prioritize in a fast paced team oriented environment
6

Manager, Integrated Marketing Resume Examples & Samples

  • Ideate, develop and implement advertiser programs for SELF, including pricing and executing new advertising programs
  • Write merchandising proposals for Technology, Automotive, Finance and miscellaneous categories and manage budgets for programs
  • Execute programs and manage all aspects, including budgets
  • Develop sales materials and work in conjunction with sales representatives to customize proposals and execute sold programs
  • Work with third party companies to develop new programs and offerings, including contract negotiation and project management
  • Must have strong knowledge of web advertising units, implementation and metrics to assist sales during sales and execution process
7

Manager, Integrated Marketing Resume Examples & Samples

  • Develop, write and execute cross-platform programs and added-value opportunities
  • Assess advertisers needs to create custom, unique programs that meet clients’ objectives
  • Manage and execute signature, high-profile, multi-sponsor events including Fashion University and Back-to-School Saturdays among others
  • Contribute ideas in group brainstorms and client meetings
  • Manage program and event budgets
  • Attend sales calls, as needed
8

Manager, Integrated Marketing Resume Examples & Samples

  • Develop multi-platform marketing opportunities that meet client objectives and fit the USA Network brand positioning
  • Interface with internal departments (Ad Sales, Client Solutions, Creative, Production, Consumer, Digital, On-Air Marketing, Legal, Research, Programming, Press) in order to secure requisite input/approvals for marketing opportunities
  • Work with the creative team, on-air marketing group to develop creative sales solutions and ensure that all sales commitments are fulfilled accurately, on-time and meet both the client and USA’s brand criteria
  • Write proposals and presentations outlining multi-platform marketing opportunities and production costs approved by respective departments
  • Work both independently and with Directors on the overall day-to-day client relationships
  • Manage overall execution of programs while continuing to build and maintain the relationship between USA and marketing partners. Includes: execution materials across platforms (on-air, digital, mobile, social), script development and approval, attending shoots, prize logistics/ fulfillment. Provide regular updates to Sr. Director and Director
  • Attend and play an integral role in all day-to-day marketing communications with agencies and clients
  • Attend select client meetings and participate through needs analysis, presentation and provide meeting notes/recap to attendees
  • Continuously identify and evaluate key marketplace trends and share with the team
  • Manage and develop Coordinator who will execute the “day to day” marketing operations and execution details
  • Minimum of 5 years’ experience at a television network, ad agency or a large promotional firm
  • Experience in Television and Digital Media
  • Strategic/Integrated Marketing orientation with the ability to problem-solve
  • Strong, creative/marketing writing & presentation skills
  • Strong presentation skills for both external & internal presentations as well as a personable demeanor with clients & internal departments
  • Proficient with Word, PowerPoint, Excel
  • Ability to interact effectively with all levels in organization
  • Results-oriented, self-motivated worker with a track record of delivering on commitments
  • Ability to multi-task and follow through on projects within a fast-paced, high-volume environment
  • Ability to manage complex projects and work with cross-functional teams
  • Strong time management and organizational skills with solid attention to detail
  • Ability to manage and develop staff
9

Manager, Integrated Marketing Wired Resume Examples & Samples

  • Developing creative marketing solutions that provide advertisers with tailored customization and achieve return on objective. These programs may include custom print, online, events, promotions or research
  • Creating effective and engaging communication of those opportunities in writing and in person
  • Working with Conde Nast’s digital creative services group and WIRED marketing design team, promotional events team and clients to execute sold campaigns to run across multiple media
  • Maintain knowledge of emerging tech and social media
  • Reports to the Executive Brand Director for WIRED
  • Minimum of 5-years experience in media marketing for both print and online properties
  • Generation of promotional ideas to meet marketing objectives across multi-media channels
  • Creation of sales or marketing materials
  • Development of communication materials, does not require design experience but the management of a creative project (copywriters, designers, etc.)
  • BONUS: Experience handling the Financial + Business categories
  • Project management acumen
  • Creative thinker, strategic thinker, problem solver
  • Detail oriented with a commitment to quality
  • Fast and responsive. Deadline driven
  • Proficiency with Microsoft Office Suite and preferably Photoshop
10

Manager, Integrated Marketing Resume Examples & Samples

  • Create multi-platform client proposals in conjunction with Integrated Marketing team that meet both client campaign goals and enhance the SundanceTV brand and programming initiatives. This includes developing sponsorship ideas that incorporate any combination of original programming, tent poles, film stunts, destinations, and events (among others) across all SUN platforms: TV, digital, VOD, live event
  • Coordinate execution and fulfillment of branded entertainment deals, including serving as a day-to-day point of contact for clients. This includes trafficking materials and assets both internally & externally, developing production requests, managing client approvals & production schedules, and overseeing physical (event based) client activations
  • Maintain internal status & tracking documents and databases, including organization of shared network drive and the adsales website, making sure that both are up-to-date with the most current sales materials
  • Track & organize all new sales ideas & opportunities, maintaining database of all pitched ideas and concepts presented by external production companies, producers, etc. Develop sales materials for all relevant opportunities
  • Coordinate internal marketing and communication efforts including informing sales team of network programming, scheduling & marketing updates/activities, and showcasing branded entertainment work and promos to network teams & sales. In addition, manage creation and distribution of network/programming eblast(s) to the Sales team
  • Oversee development and distribution of marketing/sales materials for all sales needs, including decks, one-sheets, email blasts, premiums, ensuring that the Sundance brand is being accurately represented within the sales marketplace. This includes working with Integrated Marketing to develop long-term sales opportunities tied to network series and initiatives and proactively developing sales materials to support new programs and opportunities
  • Create post-sell recap presentations to highlight executed partnership marketing elements for top level clients, including all metrics and research, sizzle reels, photos, etc
  • Sustain knowledge of consumer and media/marketing industry trends in order to help create unique partnership offerings that differentiate SundanceTV from competitive Networks
  • Manage sponsor presence at Sundance events
  • Attend sponsor shoots as a representative of the client and SundanceTV
  • Management Skills
  • Key Experiences/Achievements
11

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Develop and implement all integrated marketing campaigns and projects with a goal of increasing sales and enhancing brand visibility for one of our most prestigious imprints
  • Handle all print and digital advertising, promotions and outreach by writing marketing and advertising copy, developing content and messaging, and providing design direction for print and online marketing materials, sales materials, mailings, and social media campaigns
  • Brainstorm new and innovative ways of broadcasting our titles/brands within budget guidelines
  • Ensure that all messaging and positioning is consistent and customized to reach target demographics and new audiences
  • Develop and present marketing plans and initiatives for direct-responsibility titles and projects and create presentation materials for accounts, authors/illustrators, agents, and potential marketing partners
  • Coordinates outside resources and vendors with ad/promo group; brings projects to completion and tracks progress and expenses throughout each campaign
  • Liaise with sales group to respond to marketplace needs and fluctuations and produce relevant sales materials
  • Work closely with School & Library department to strategize presence across those markets
  • Meet as needed with editors and authors to inform and confirm approvals on marketing plans and materials
  • Attend strategic planning meetings with or in place of Marketing Director and provide necessary follow-up
  • Maintain and build key contact relationships in and out of house
  • Manage monthly budgets and expenses
  • Work with Marketing Director and Marketing Assistant as a cohesive and supportive team
  • 4 year college degree or equivalent experience
  • Minimum 5 years of marketing experience in children’s publishing, with a proven track record in delivering successful campaigns
  • Expertise in digital marketing
  • Excellent interpersonal, written and verbal communication skills required; must be able to present results and actionable plans to colleagues, executives, and authors
  • Has knowledge of the school & library market
  • Knowledge of basic HTML and Photoshop a plus
  • Talent at handling competing priorities under pressure while maintaining a sense of humor
12

Manager, Integrated Marketing Resume Examples & Samples

  • Minimum 5 years of progressive, relevant consumer-facing marketing
  • Minimum 5 years of relevant leadership experience including supervisory and budget responsibilities
  • Excellent interpersonal and communication skills and the ability to interact with partner and foster cross-functional teamwork among Marketing & Sales, entertainment and operations
  • Be a subject matter expert and having detailed understanding of Marketing & Sales programs
  • MBA or equivalent degree strongly preferred
  • Multi-Cultural Marketing Experience
  • Lead business plan development and present clear recommendations to management for approval and implementation
  • Motivate and work collaboratively with cross-functional peers
  • Ability to influence others at all organizational levels (from junior to executive levels) Ability to think strategically and conceptually
  • Demonstrated ability to manage a large volume of complex work effectively and efficiently while being detailed orientated
  • Strong track record meeting targets and objectives
  • Solid understanding of consumer and brand research
  • Digital and technical savvy, including experience working on social media initiatives
  • 5+ years in the consumer goods, entertainment, travel or theme park industry preferred
13

Senior Manager, Integrated Marketing, Vogue Resume Examples & Samples

  • Work with managers to ideate, develop and implement advertising programs for Vogue, including pricing and executing new advertising programs
  • Develop sales materials and work in conjunction with sales representatives to customize proposals and execute of sold programs
  • Work with third party companies to develop new program and offerings, including contract negotiation, project management, testing and launch
  • Write merchandising proposals for beauty, fashion, and non-endemic categories and manage budgets for programs
  • Support department programs as needed
14

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Lead the development and execution of Levi’s® Brand and Consumer Marketing programs within the U.S
  • Align with and work cross-functionally with Media, PR & Entertainment, Retail, Social and Digital in the development of Consumer Marketing plans
  • Maintain cohesive relationships and regular communication with critical departments (such as Levi’s® Retail Marketing, eCommerce Marketing, Wholesale Sales and Merchandising teams) to ensure synergies on all projects and consistent cross-functional consumer communication
  • Develop and maintain partnerships with Global Marketing and Creative Services
  • Identify and drive the development of supplemental creative assets and tools needed to effectively communicate the Levi’s® message and products to consumers
  • Identify and manage potential strategic marketing partnerships (relevant agencies, technology partners, etc) which help to enhance Levi’s® brand and marketing efforts
  • Develop and lead the execution of local consumer marketing engagement programs that drive brand and product relevance to existing and potentially new Levi’s® consumers
  • Ensure utilization and leveraging of Levi’s® brand assets (ex. music artists, athletes, Levi’s® Stadium, Premium Collections, etc)
  • This role should lead planning and execution of monthly marketing integration meetings with senior leadership
  • Analyze, track and regularly communicate KPI results to senior management and Levi’s® Marketing team
  • Manage and develop the Consumer Marketing Coordinator, providing the necessary direction, coaching and mentoring, arming employee with the tools for success in their day-to-day activities and long term career goals
  • Day-to-Day Consumer Marketing budget management
  • Bachelor's degree in related field of study (5+ years of combined college education and work experience may be substituted for a degree)
  • 7+ years experience in a related industry
  • Proven ability to think strategically and create long term plans and direction
  • Strong planning, prioritization, problem solving, project management and organizational skills
  • Have an analytical mindset, with experience measuring and leveraging marketing data
  • Strong understanding of the U.S. retail and/or fashion market and industry
  • Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset
  • Experience managing vendors and/or external agency partners
  • Proven ability to manage and motivate others
15

Manager, Integrated Marketing Resume Examples & Samples

  • Craft clear and concise proposals that showcase CNN/HLN s best assets and deliver industry-leading solutions to brand advertisers
  • Actively seek out new and unique solutions and ideas to bring to CNN/HLN, sharing with the broader Integrated Marketing team
  • Support Associate Director with additional requests as needed
  • Industry knowledge and experience in Auto, Studios and Technology categories is preferred
  • Detail oriented, organized and extremely creative, with an ability to handle multiple projects simultaneously
16

Manager, Integrated Marketing Resume Examples & Samples

  • Bringing best-in-class marketing promotions to clients; developing innovative solutions and custom sales presentations that drive revenue and reinforce Turner Entertainment Networks leadership position in the marketplace
  • Developing creative opportunities and proposals that strategically support key advertiser objectives throughout the Upfront, Calendar and Scatter Markets
  • Owning the process from ideation to approvals, pitch development to final presentation
  • Understanding and interest to build multiplatform partnerships and the ability to develop 360 solutions that span linear, digital and social
  • Collaborating internally with Integrated Marketing, Sales, Research, Digital and Network teams to ensure opportunities will achieve goals and meet objectives
  • Applying data and insights from multiple sources to support client recommendations and inform strategic marketing partnerships
  • Delivering memorable, efficient presentations to a wide range of audiences from internal sales & marketing teams, to brand clients & agency buyers, planners and executives
  • Maintaining accurate status documentation to facilitate workload management and the smooth transition of sold promotions from Development to Execution
  • Leveraging relevant industry, competitive and brand intelligence to enhance strategic marketing presentations and bolster TEN/TEN Promotions leadership position in the marketplace
  • Working across the organization to build comprehensive Turner programs that leverage all applicable network assets: Turner Digital Network, Young Adult (truTV, Adult Swim & Cartoon Network), Turner Sports, Branded Entertainment and News (CNN, HLN)
  • Attending weekly meetings with key internal stakeholders to streamline communication, increase efficiency and bolster the sense of collaboration and teamwork
  • Assisting executive team in the creation of internal presentations, case studies, high-level projects
17

Manager Integrated Marketing Resume Examples & Samples

  • Work with Account Executives to develop broadcast, digital and cross-platform custom marketing solutions for RFP responses and proactive pitches
  • Work closely with counterparts within the organization including, but not limited to: activation, content development, brand studio, design, sales and research to gather intel, approvals, imagery and relevant collateral, ultimately ensuring timely delivery of sales collateral
  • Excellent communication skills, including professional and creative writing
  • In-depth knowledge of Microsoft Office products, especially PowerPoint
  • Ability to lead and manage projects independently
18

Manager, Integrated Marketing Resume Examples & Samples

  • Conceptulize advertiser programs based on marketing objectives for proactive pitches and in response to RFPs
  • Develop advertiser-specific marketing programs that include elements such as: branded content, online/digital/social/tablet campaigns, customized events, custom video series, never-been-done-before programs, partnerships, and more
  • Serve as pre/post-sale project lead on Integrated Marketing projects
  • Attend sales calls to articulate and sell-thru Integrated Marketing ideas
  • Manage sponsor elements of signature events
19

Manager, Integrated Marketing Resume Examples & Samples

  • Supports VP’s and Director’s on all aspects of cross-divisional activities around tentpole/franchise pictures; evaluates and responds to studio division requests for assets and information ensuring consistency with Theatrical marketing strategy and filmmaker/creative stakeholder interests
  • Develops asset distribution plans and processes on a per project basis tailored to filmmaker/stakeholder sensitivities and in accord with WB Anti-Piracy guidelines and communicates/enforces that plan to studio divisions
  • Defines process and oversees management and delivery of received film assets to all approved and relevant parties, including managing the time and priorities of office support staff working directly on this process
  • Independently manages divisional asset needs and requests across select genre/smaller films
  • Partners with the Theatrical Photo and Marketing Services departments to develop and implements plans to supply access to theatrical marketing materials to other divisions/stakeholders as available and needed
20

Associate Manager, Integrated Marketing Resume Examples & Samples

  • Work with the integrated marketing and sales teams to strategize, create and write omni-channel marketing proposals for category specific clients, with a strong emphasis on luxury and non-endemic
  • Participate in brainstorming sessions with sales and account management teams to answer a high influx of RFPs
  • Manage budgets related to promotional/merchandising programs
  • Operate with a superior level of client service in all client facing communication
21

Manager, Integrated Marketing Operations Resume Examples & Samples

  • Assist the VP and Director in developing insights and recommendations for our business and the broader marketplace in an effort to drive the business forward
  • Develop business cases based on direction from the VP and Director
  • Liaise with multiple business areas (ad sales, research, pricing & inventory, production, corporate press, media technology services, etc.) involved in cross-functional projects
  • Work on special projects and ad hoc requests as needed
  • Assist in establishing internal processes to make the team run more efficiently and effectively
  • Manage the installation of new systems throughout the organization, e.g. the sponsorship management system, Velocity internal website, media storage and sharing services, records retention project, etc
  • Maintain Velocity internal awards (quarterly incentive program) and utilize submissions for external creative award opportunities
  • Work with creative teams to prioritize projects and ensure that all team presentations and materials look their best
  • Keep the group up-to-date and informed on market trends and brand marketing initiatives
  • Assist the VP and Director in reporting on the IM budgets across Velocity to senior management
  • Perform quantitative and qualitative financial analysis on production and T&E expenses across Velocity
  • Participate in the budget planning process
  • Assist the VP and Director in developing different training and development opportunities for all levels of the IM organization (e.g., quarterly off-sites for the team, lunch & learns, rotation programs, on-boarding kits, etc.)
  • A strong strategic thinker, able to translate data into effective business cases
  • A self-starter with strong written and oral communication skills
  • Brand marketing and/or advertising experience and/or research experience a plus
22

Manager, Integrated Marketing Resume Examples & Samples

  • Support Sr. Director with additional requests as needed
  • 4+ years marketing experience with an emphasis on custom marketing solutions; candidates with advertising agency, publishing or TV background highly preferred
  • Industry knowledge and interest in media trends, consumption habits and social media, a plus
23

Manager Integrated Marketing Resume Examples & Samples

  • Work with Account Executives to develop broadcast, digital and cross-platform custom marketing solutions for RFP responses and proactive pitches, becoming an expert in assigned categories
  • Work with Senior Director and Integrated Marketing counterparts to develop sales marketing collateral such as: e-mail blasts, newsletters, one-sheets, website updates, new opportunity decks, etc
  • Experience in both Television and Digital highly preferred
  • Passion and knowledge of CNN and it’s branding preferred
24

Manager, Integrated Marketing Resume Examples & Samples

  • Develop creative multi-platform integrated marketing programs for various Spike properties including awards shows and Spike Original Programming
  • Work with the linear production and digital site teams to create multi-platform, linear, and digital only sponsorship packages for assigned Spike properties
  • Oversee day-to-day execution of sponsorship elements after sell-in for assigned Spike properties
  • Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the Spike brand
  • Minimum 4 years of Ad Sales and/or Marketing Experience
  • Strong organizational and time management skills
  • Ability to work well under pressure and within a fast paced environment
  • Strong writing and communications skills
  • Proficiency in MS Word, PowerPoint, and Photoshop
25

Manager, Integrated Marketing Resume Examples & Samples

  • Strategize and develop custom marketing solutions for major clients in the fashion/luxury space
  • Write and create compelling proposals leveraging print, digital, video, and social channels
  • Foster relationships with 3rd parties to develop new and unique offerings
  • Manage implementation and execution of all sold program
26

Senior Manager, Integrated Marketing, GQ Resume Examples & Samples

  • Develop outstanding presentations which clearly communicate the marketing strategy and campaign ideas
  • Partner with Sales to deliver innovative responses to RFPs and proactive ideas
  • Participate and lead daily brainstorming sessions
  • Partner with Sales to present programs to Clients
  • Develop deep relationships with key Clients
  • Execute fully integrated programs across print, digital, social, video and experiential
  • Great writing and presentation skills
  • Ability to show creative examples where you were the source of the idea
  • Experience with conception and execution of talent-driven programs
  • Experience with conception and execution of experiential marketing programs
  • Passionate student of all digital platforms
  • Client focused
  • High energy individual who thrives in a creative, fast paced environment
  • Ability to work well with different personalities and within a team setting
  • Knowledge of InDesign and suite of Microsoft Office applications
27

Associate Manager, Integrated Marketing Resume Examples & Samples

  • Bachelor’s degree from a four-year college or university is required; majors in Marketing, Business Administration, Communications, or other related field preferred
  • Minimum 3 years of marketing experience
  • Proficiency in PowerPoint and excel
  • Track record meeting targets and objectives
  • Strong planning and organizational skills. High energy and strong work ethic
  • Experience in developing consumer-centric marketing strategy
  • Experience analyzing multiple data sources to develop marketing conclusions and recommendations
  • Ability to work with others and collaborate across the organization to achieve goals
  • Flexibility and an ability to work in a fast paced, deadline driven environment
  • Digital and technical savvy
28

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Develop, write and execute cross-platform programs and added-value opportunities with a focus on Digital and Social programming
  • Assess advertisers’ needs to create custom, unique programs that meet clients’ objectives
  • Develop relationships with third party vendors and organizations to constantly evolve and enhance program offerings
  • Manage program budgets
  • Minimum 4+ years of experience in advertising/marketing field
  • Exceptional writing and presentation skills
  • Experience working with sales collateral and sales presentations
  • Proficiency in all MS Office applications, especially PowerPoint and Excel
  • Highly motivated, self-starter who is able to think creatively and problem-solve independently
29

Manager, Integrated Marketing Resume Examples & Samples

  • 5-7 years of experience developing digital integrated marketing programs
  • Passion for digital media and innovation
  • Excellent PowerPoint skills
  • Comfortable working on multiple proposals at once in a deadline-driven environment
30

Manager, Integrated Marketing, Vh Velocity Resume Examples & Samples

  • Develop creative multi-platform integrated marketing programs for various VH1 properties including awards shows and VH1 Original Programming
  • Oversee day-to-day execution of sponsorship elements after sell-in for assigned VH1 properties
  • Work effectively with sponsors/clients and various internal departments to ensure successful implementation of sponsorship programs
  • Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the VH1 brand
  • Provide recaps of programs upon completion
  • Working knowledge of television and digital media
31

Associate Manager, Integrated Marketing, GQ Resume Examples & Samples

  • Ideation; writing & presentation; project management
  • Develop integrated marketing proposals across a variety of selling categories (endemic and non), business size (multi-national brands and single-store entrepreneurs) and budgets. Includes collaborative and individual ideation. Strong marketing/proposal writing and visual layout are required. Strong presentation skills a plus
  • Project manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes
  • Manage all custom program budgets including invoice processing, monthly reporting and year-end actualization
  • Support department signature programs, including owning activations within them and executing media-driving sponsorships that are part of them
  • Minimum of 2+ years experience in integrated media marketing
  • Strong strategic writing and creative thinking abilities
  • Strong knowledge of web advertising capabilities, implementation, etc.,
32

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Ensuring all programs are developed and delivered on time, within budget, and at a high caliber
  • Impeccable communication and relationship management skills, across both internal and external constituencies
  • A remarkable aptitude for organization, process, and structure
  • A calm, cool, and collected mind—a constitution that affords “grace under fire”—coupled with a personality inclined toward perpetual positivity and a sense of possibility
33

Manager, Integrated Marketing Comedy Central Resume Examples & Samples

  • Develop creative multiplatform integrated marketing programs for various Comedy Central properties including tent poles and Comedy Central Original Programming
  • Work with Pitch team Integrated Marketing counterparts to create convergent, linear, and digital only sponsorship packages
  • Work with linear and multiplatform production teams to establish opportunities and specific elements for sponsorship packages
  • Oversee day-to-day execution of sponsorship elements after sell-in
  • Work closely with the Pitch team, production team and cross functional Comedy Central teams to execute custom sponsorship elements. This includes writing creative briefs, maintaining assets, coordinating with various departments to ensure all deliverables and deadlines are met
  • Work effectively with sponsors/clients and various cross functional departments to ensure successful implementation of sponsorship programs
  • Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the Comedy Central brand
  • Work with the Pitch team to create case studies for completed programs
  • Minimum 4 Years of Ad Sales and/or Marketing Experience
  • Experience working with various brands
  • Proficiency in MS Word, PowerPoint
  • Working knowledge of television, digital and social media
34

Manager, Integrated Marketing Cmt / Tvland Resume Examples & Samples

  • Develop creative multi-platform integrated marketing programs for various CMT and TVL properties including awards shows and original Programming
  • Work with the linear production and digital site teams to create multi-platform, linear, and digital only sponsorship packages for assigned CMT and TVL properties
  • Oversee day-to-day execution of sponsorship elements after sell-in for CMT and TVL
  • Work closely with the production, digital, social, media planning and traffic departments to execute custom sponsorship elements. This includes writing creative briefs, maintaining assets, coordinating with various departments to ensure all deliverables and deadlines are met
  • Review creative to make sure sponsors’ objectives are met and flag potential issues
  • Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the CMT and TVL brand
  • Set priorities and manage work flow of various projects and assignments
  • Liaise with internal departments as well as outside client management to guarantee execution of all integrated marketing programs
  • Maintain good working relationships with members of internal departments including Ad Sales, Legal, On-Air Promos, etc
  • Minimum of 5 years of marketing and/or ad sales experience at an agency, broadcast / cable network, or national brand
  • Excellent client / project management and organizational skills are essential
  • Proficiency in Microsoft Office Suite (i.e., Word, Excel, PowerPoint and Microsoft Outlook)
35

Associate Manager, Integrated Marketing Resume Examples & Samples

  • Writes customized and concise proposals and presentations
  • Develops advertiser-specific marketing programs that include elements such as: custom creative, online/digital/social/tablet campaigns, customized events, custom video series, and more
  • Plans, coordinates, and executes sold integrated programs across Bon Appétit and Epicurious that include sponsored content, photoshoots, video, high impact units, events, contests, and more
  • Works directly with senior management on supporting the development of advertiser packages that drive print and digital sales
  • Attends sales calls to articulate and sell-thru Integrated Marketing ideas
  • Manages sponsor elements of signature events
  • Cultivates relationships with key clients year-round
36

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Craft clear and concise proposals that showcase CNN/HLN's best assets and deliver industry-leading solutions to brand advertisers, following brand guidelines and templates
  • Work with Director/Senior Director and Content Partnerships counterparts to develop sales marketing collateral such as: e-mail blasts, newsletters, one-sheets, category decks, new opportunity decks, etc. playing an active role from beginning to end
  • Support Director/Sr. Director and other senior leaders with additional requests as needed
  • Excellent communication skills - both written and verbal
  • Detail-oriented, organized and extremely creative, with an ability to handle multiple projects effectively
  • Strong understanding of digital, social and TV capabilities and offerings
37

Manager, Integrated Marketing Resume Examples & Samples

  • Presentation development and execution: Work with various departments (i.e. research & insights, creative services and sales) to create compelling proposals, program recaps and/or brand positioning
  • Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners
  • Multi-platform idea generation and program development: Develop integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships and demonstrate ROI
  • Program Management: Accountable for managing all aspects of custom marketing programs from conception through implementation and/or fulfillment
  • Category development: Support the Associate Director, Marketing in the development of category-specific strategies including competitive landscape/sales opportunities
  • Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
  • Report to the Associate Director and provide any reporting as required
  • Exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs
  • Strong program development, budgeting and management skills including a collaborative approach to partnering with team members, advertising clients and vendors
  • A bachelor’s degree with a minimum of four years marketing experience, preferably in advertising and/or content marketing including a minimum of two years digital media marketing experience (experience in epicurean category a plus)
  • The ability to travel
38

Senior Manager Integrated Marketing Resume Examples & Samples

  • The Senior Manager will work directly with Account Executives to develop broadcast, digital and cross-platform custom marketing solutions for RFP responses and proactive pitches, becoming an expert in assigned categories. He/she will own assigned categories and will collaborate with his/her manager on larger pitches within his/her categories. He/she will also be expected to help colleagues as needed on projects/presentations potentially outside their categories
  • Be an active contributor in the marketing process from brainstorm and approvals to overall proposal writing and pitching to clients
  • Work closely with counterparts within the organization including, but not limited to: activation, content strategy, brand studio, design, sales and research to gather information, approvals, mocks and details in order to build strategic presentations
  • Upbeat, can-do, proactive attitude
  • In-depth knowledge of Microsoft Office products, especially PowerPoint; familiarity with/ability to quickly learn presentation programs such as Keynote
  • Industry knowledge and strong interest in media trends, consumption habits and social media, a plus
39

Associate Manager, Integrated Marketing, Elle Resume Examples & Samples

  • Idea generation for clients across various advertising categories (20%)
  • Work with sales and marketing colleagues to develop integrated marketing programs that maximize advertising partnerships and close business (20%)
  • Proposal development including digital program integration (25%)
  • Program Management: manage the fulfillment and execution of proposed sold concepts including advertorials, sweepstakes, contests, promotions, events, digital components, etc. (20%)
  • Client Meetings: As requested, accompany sales reps and/or marketing management on sales calls to present marketing programs and client-specific opportunities (5%)
  • Budgeting: Ensures that all projects are executed within or under budget (5%)
  • Take responsibility for project timelines and deadlines (5%)
  • 5+ years of experience in magazine publishing, preferably related to marketing
  • Clear understanding of and affinity for fashion and beauty market
  • Proficient in Custom Show, PowerPoint, InDesign, Excel and Word
  • Must be able to communicate clearly and concisely in both written and oral presentations
40

Manager, Integrated Marketing Resume Examples & Samples

  • Work with sales team to develop, write and execute merchandising proposals/programs for beauty/fashion, luxury and retail clients leveraging print, digital, video, and social
  • Manage the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) from inception to completion
  • Spearhead marketing initiatives and third-party partnerships to develop compelling marketing programs
41

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Work with sales counterparts to ideate, develoip and implement integrated marketing strategies on behalf of advertising partners across print, digital, tablet, social and event platforms
  • Act as a category expert and resource for owned categories (primary focus on beauty preferred), including development of relevant social influencer collaborations and innovative drives to retail
  • Project-manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage budgets
  • Create and support signature platforms for key issues/timing, including owning activations and sponsorships
  • Be ready to learn, grow, and build innovative programs that drive revenue
42

Channel Manager, Integrated Marketing Plans Resume Examples & Samples

  • 6 years marketing experience in a Consumer Products company across multiple channels of trade, including wholesale and retail outlets with progressively more responsibility and a proven track record of successful results
  • 1 Year of P&L, strategic planning and/or budgeting experience
  • Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy
43

Manager, Integrated Marketing Resume Examples & Samples

  • Oversee the post-sell process serving as the primary strategic partnerships point of contact to help address campaign questions/refinements and maximize campaign delivery
  • Regularly communicate with the sales team on industry findings, trends and news, with an emphasis on eSports, Digital Media and marketing trends
  • Conduct mid-campaign digital performance reviews and provide updates to stakeholders
  • 5+ years of experience in Integrated Marketing or Brand Management
  • Passion for Video Games and knowledge of the eSports marketplace is a HUGE plus!
44

Manager, Integrated Marketing Resume Examples & Samples

  • Support dedicated on-air and digital Ad Sales executives (account-based assignments) and partner with Execution and Creative teams in the development of convergent custom partnerships across Comedy Central and Spike, as well as cross-network Viacom pitches
  • Build and write support materials for Ad Sales and clients, including customized presentations with IM ideas and sponsorship elements as well as standard sponsorship packages across Comedy Central and Spike
  • Actively participate in brainstorm sessions with the Execution and Brand Creative teams in order to development marketing programs in response to client RFPs
  • Proactively participate in brainstorm sessions to generate new IM opportunities and category-based ideas
  • Monitor progress on all outstanding custom pitches and closed programs and update managers and team Assistant accordingly (for tracking purposes)
  • Minimum of 3 - 4 years of professional experience in a related field (i.e. Media, Marketing, Entertainment, PR , TV/Digital)
  • Creative writing and design skills, including deck development
  • Excellent project management, organization, and multi-tasking skills
  • Passion for creative development/production
  • Demonstrates a high degree of accuracy and attention to detail
  • Positive, go-getter with a collaborative team mentality
  • High-level of experience with Word, Power Point, and Excel
45

Campaign Manager, Integrated Marketing Resume Examples & Samples

  • Partner with the Amazon business teams to proactively plan for brand and marketing programs and understand business opportunities and challenges. Act as the primary point of contact for the business team’s overall engagement with AIM, drive budget planning, proactively engage with their partners, reporting on progress, opportunities for new initiatives, and/or optimization of their creative projects
  • Coordinate programs across channels to support teams in creating and executing marketing and brand campaigns to achieve category specific goals
  • Manage internal creative partners
  • Create and write appropriate campaign briefs, drive creative development, and own all aspects of the process including cost negotiations, schedule management, approvals, research and analysis
  • Partner with creative and media teams to develop results-oriented campaigns that focus on supporting select onsite and social creative needs
  • Partner with the research team to continually improve upon success metrics related to advertising program performance and apply learning to future programs or business challenges
  • Partner with operations and research team to develop and present a quarterly business review document that provides internal business teams with a recap of goals, actions performed, results and areas of opportunity
  • Understand business, marketing and legal constraints and opportunities to drive the growth of your portfolio of products
  • Proactively plan to address new market segment opportunities and react to unforeseen challenges
  • Analyze campaign results and drive improvements through scalable, efficient new processes to optimize our resources at all times
  • Partner with project management team to ensure cross functional teams are aligned to campaign milestones and utilize their skills to streamline creative development timelines
  • Coordinate campaigns across channels and products to support teams in creating and executing innovative advertising and brand campaigns to achieve brand goals and go-to-market plans and objectives
  • Based on the identified strategic approach, this role will partner with cross-functional teams to drive the appropriate channel marketing mix and supporting campaigns, including advertising, social creative, and promotions
  • Manage external and internal agencies and creative partners
  • Create and write appropriate creative briefs, drive creative development, and own all aspects of the process including cost negotiations, creative reviews with key stakeholders, applying research learnings to campaigns and driving continuous improvement throughout the process
  • Partner with creative and media teams to develop and execute results-oriented campaigns with an initial emphasis on onsite assets and social creative needs
  • Work with measurement tools and partner with research team to continually improve upon analytical success metrics related to marketing and advertising performance
  • Understand business, marketing, and legal constraints and opportunities to drive the growth of Private Label brands
  • Drive development and execution of specific tactics and activities with cross-functional teams
  • Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times
  • Partner with project management team to ensure cross-functional teams are aligned to campaign milestones and utilize their skills to streamline creative development process
  • 5+ years experience account management at an advertising or marketing agency, managing partners
  • Bachelor's degree in Business or other related field
  • Excellent understanding of consumer brand advertising strategies especially in the digital and high-technology space
  • Experience creating and owning successful integrated campaigns
  • Superior verbal and written communications skills and the ability to interact with senior management on a regular basis
  • Ability to work in a fast-paced environment where continuous innovation is expected
  • Creative problem solver who is passionate about inventing new ways to approach retail
46

General Manager Integrated Marketing Resume Examples & Samples

  • Business Honours Degree
  • Post-graduate degree in Marketing
  • Five (5) years marketing specialist experience at senior level
  • One (1) year experience in managing people
  • Six (6) years experience in an Advertising Agency
  • Three (3) years experience in a Financial Institute
47

Manager, Integrated Marketing Resume Examples & Samples

  • Designated ‘go to person’ for client specific materials, including custom proposals, presentations and marketing collateral
  • Create and brainstorm 360 degree marketing programs that capitalize on all products, including but not limited to Tribune Broadcast stations, Tribune broadcast station websites, all associated apps, etc
  • Serve as category expert, providing sales and marketing team with competitive intelligence on assigned categories
  • Build relationships with third party resources for client focused added value programs, new product opportunities
  • Proactively identify new opportunities that contribute to brand building and/or new revenue streams
  • 5-6 years of related marketing experience preferred
  • Fluency in digital and television; Digital experience is preferred
  • Ability to think big picture while still paying attention to details
  • Time management / ability to juggle multiple projects under deadline
  • Microsoft Office fluency required; Adobe Creative Suite is preferred
48

Manager, Integrated Marketing Resume Examples & Samples

  • Position Gogo as a strong technology brand in the aviation industry and manage brand messaging to appropriate audience segments including aviation industry and passengers
  • Develops short and long term strategic, marketing communications plans by creating a marketing platform that showcases Gogo as a technology leader for aviation
  • Work cross-functionally to get alignment for each marketing campaign, including agreement on next steps and milestones, inclusive of feedback from stakeholder groups: consumer insights, product, sales, etc. to effectively develop marketing campaigns and insure effective in-market execution
  • Work with creative and product marketing to develop and execute to the creative concept and execution for marketing materials in support of marketing Gogo’s suite of products and services, including brochures, advertising, data sheets, sales presentations, product demos and all other marketing materials
  • Supports internal/external vendor relations with advertising agencies, media agencies, etc
  • Supports event marketing, airline marketing, business to business marketing and overall marketing communications
  • Work with a cross functional team to create a portfolio or managed and professional services for our Airlines partners
  • Evaluate the results of marketing efforts to determine future plans
49

Manager Integrated Marketing Campaign Resume Examples & Samples

  • National Diploma in Marketing Management or equivalent Business Management qualification
  • University Degree in Marketing Management (preferred)
  • Five (5) years Marketing Management experience
  • Three (3) years People Management experience
  • Three (3) years experience in Management of budgets
  • Two (2) years Strategic experience
  • Exposure and understanding of Financial Services industry
  • Proven track record in marketing with length and scope of experience being
50

Associate Manager, Integrated Marketing Resume Examples & Samples

  • Work with the integrated marketing, sales, research and events teams to strategize, create, and write omni-channel proposals for category specific clients, including, but not limited to: fashion, retail, luxury, jewelry, watch, beauty, automotive, and non-endemic
  • Brainstorm with sales and account management teams on response to RFP’s
  • Manage the execution of all aspects of individual client programs (e.g.: digital extensions, events, sponsorships, mailings, samplings) from inception through completion
  • Manage advertiser participation at signature events
  • Operate at the highest level of client service in all circumstances
  • Track, execute, and manage programs, while maintaining budgets related to promotional/merchandising programs, including invoice processing, monthly reporting and year-end actualization. Engage and oversee internal departments and outside vendors to achieve successful outcomes
  • Act as category expert and resource for owned categories, including development of industry partnerships, sales opportunities, media trends, industry trends, etc. when appropriate. Develop and communicate these to sales and marketing teams
  • A Bachelor’s degree
  • 2-4 years’ experience in integrated creative/marketing services
  • The ability to effectively translate program concepts/ideas into compelling presentations designed to sell in the idea to target advertisers
  • Strong strategic writing and creative thinking abilities for visual layout
  • Experience executing sponsored activations at events large and small
  • Strong knowledge of web advertising capabilities, implementation, etc
  • Strong knowledge of InDesign, Microsoft PowerPoint, Word and Excel and Adobe Acrobat
51

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Develop and execute strategic marketing plans to promote HSN key initiatives which include sales events, marketing campaigns and promotional programs for marketing partners
  • Champion and enhance the HSN brand and brand promises across all channels of communication
  • Develop long-term objectives (3-5 years) for major initiatives and the path to achieving these goals within HSN and externally
  • Lead cross-functional execution teams across TV, digital, merchandise, marketing and creative to ensure campaign deliverables are briefed and completed
  • Manage timelines and overall project plan holding team members accountable
  • Analyze sales data and other key metrics to gain insight on opportunities and ways to apply learnings to continuously improve marketing performance
  • Present plans to senior leadership to gain alignment
  • Establish, maintain and grow collaborative relationships throughout organization
  • Motivate teams to think bigger and solve dynamic problems
  • Act as a strong, team-oriented leader within the Integrated Marketing team with the possibility of managing direct reports
52

Manager, Integrated Marketing Resume Examples & Samples

  • Conduct customer marketing and engagement research and analysis that generates insights, enabling the creation and execution of actions that drive increased revenues and margins for the omnichannel activities in select stores
  • Identifying and targeting member populations for direct and indirect marketing campaigns (email, mail, etc.) that provide maximum ROI
  • Responsible for all aspects of an individual campaign set up including strategic analysis, business analysis, set up, program documentation, audience selection, testing plans, deployment activities, quality assurance, and program performance measurement activities
  • Analyze member data, identifying ways to increase participation in our Loyalty program, Shop Your Way, field research and execution of campaigns, and performing ad hoc analysis as needed that create actionable insights
53

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Leading the planning efforts of long-term menu event calendar for core products in conjunction with department leaders
  • Developing and executing marketing plans to grow sales of core menu items. This includes establishing marketing objectives, assessing competitive environment, providing strategic menu direction, and developing schedules for tests and rollouts
  • Regularly communicating calendar plans to product managers, cross-functional departments, field teams, and senior leadership to ensure synergy and support for program initiatives
  • Overseeing market-level calendars and testing plans for core menu and regional products; ensuring timely and effective execution of all phases of development and testing
  • Analyzing menu category and product success to identify opportunities to optimize product performance through quality improvements, deletions, packaging and cost optimization
  • Providing input on core product category development as it relates to overall menu and calendar planning, including pricing, deletions, and coupon strategy
  • Monitoring project success by tracking/analyzing sales mix and research results; presenting the summarized findings and recommendations to management
  • Bachelor’s degree in Business Administration or related field; emphasis in Marketing preferred; MBA preferred
  • 5+ years brand/product management experience
  • In-depth knowledge of marketing principles and concepts to effectively manage menu categories
  • General understanding of business principles beyond marketing, including strategy development, finance/accounting, and operations
  • Excellent project management, organizational, interpersonal, analytical and presentation skills; strong oral and written communication skills
54

Manager, Integrated Marketing Resume Examples & Samples

  • Manage brand RFP response by developing and crafting brand centric “big ideas” that fully leverage Machinima’s programming, talent and production resources
  • Collaborate with sales, programming, development, social, including leading brainstorming sessions to develop brand centric concepts (RFP) and PROACTIVE content packages
  • Develop and write compelling, strategic and insightful proposals that clearly communicate program concepts, elements and benefits
  • Vet all concepts with key stakeholders including legal for compliance
  • Develop campaign budget model which includes flighting, production costs, promotional media, and influencer costs to ensure fiscal compliance, revenue maximization and value optimization for clients
  • Oversee custom branded content production process and drive creative to ensure messaging consistency and client satisfaction
  • Prepare analysis of under-performing categories to discern trends, challenges and opportunities
  • Work with Sales Account Managers on developing media & sponsorship opportunities
  • Develop sales one-sheets and presentation materials for key programming and tent-pole events
  • Track competitive marketing/sales/sponsorship activity
  • Support Sales and Marketing teams as necessary to support company initiatives
55

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Participate in promotional planning: collaborate with Marketing, Planning and Merchandise teams to develop and evaluate promotional offers while maintaining pricing compliance
  • Analyze data and leverage consumer insights to improve overall performance and profitability, maximizing sales
  • Coordinate ongoing meetings with internal promotions committee and planning captains; creating and adhering to timelines for locking in offers
  • Serve as a point person for promotional offers within the marketing department including collecting requests for offers, gaining alignment and providing feedback after committee meetings
  • Working in coordination with marketing teams to understand the go to market support for the offer which may include promotion via TV, online and other channels; possibly as part of larger marketing campaigns
  • Work with analytics teams to monitor and evaluate offers that are currently running
  • Have visibility to all offers that will be available to a customer at any given time; understanding where they may overlap
  • Maintain flight plans and other communication reports
  • Analyze competitive offers in the marketplace and partner with CRM to gain insight on opportunities and learnings
  • Work with finance teams to ensure promotional offers are within budget
56

Senior Manager Integrated Marketing Resume Examples & Samples

  • Lead development of an insights-driven, consumer-centric strategy and set direction for activation based on brand briefs
  • Identify content needs and manage a strategic portfolio of content to drive brand understanding, relevance, affinity and engagement
  • Advocate for the consumer across content, distribution, curation and promotion with owned, earned, and paid channels
  • Be a diplomat and a collaborator that can lead strategic discussions related to the successful implementation of Marketing Integration into the Mattel Creations and GBT groups
  • Build & cultivate relationships with key stakeholders to develop holistic marketing plans ensuring alignment of brand objectives (GBT, PR, Legal, IT, etc.)
  • Collaborate with the content distribution, content creation, digital, media, insights, PR, and advertising teams to create programs that optimize the consumer experience
  • Build and maintain processes that support and sustain marketing integration strategy deployment
  • Drive innovation and experimentation in new engagement opportunities
  • Drive social marketing intelligence and drive collaboration with global social media team to integrate marketing programs
  • Execute strategies in partnership with cross-functional teams
  • Manage direct reports to deliver integrated marketing success
  • 7-10 years of experience on cross-functional marketing teams, including agency, digital, media, and/or marketing integration role at a brand
  • Creative and design skill set
  • Strong organizational skills: must be able to work under tight timelines
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
  • A storyteller and a dynamic personality
  • Possesses a digital track record, a mobile & social DNA, and a deep understanding of developing cross-channel marketing plans
  • A sophisticated understanding of applying data & insights
  • Paid media experience
  • Possess a foundational understanding of how people consume media and why they use social/digital platforms
  • Intellectually curious and always looking to answer why will the consumer care and what will it take for them to act?
  • Must be a self-starter and independent worker
  • Kids/Toy experience
  • Knowledge of COPPA and CARU Guidelines a plus
57

Lead Manager Integrated Marketing & Platform Strategist Resume Examples & Samples

  • Marketing and Entertainment Strategy – Able to perform marketplace and entertainment research and trend studies, develop strategic POVs and frameworks for use by the Creator Lab team at large in partnership with the Director of Strategy
  • Integrated Marketing and Distribution – Strong understanding of the intersection between distribution (media, owned channels etc.) and content and talent. Able to develop strategies and best practices that drive seamless integration of partnerships and promotion of assets across the company and able to develop annual plans for the team that can be used to inform and guide individual talent and partner relationships
  • Valuation Assessments and Monetization – Experience assessing the return on investment of partnerships and activations. Would work closely with the Operations and Analytics arm of the Creator Lab to understand how to get the best return on talent and content partnerships and to optimize our integrated marketing and distribution strategies over time
  • Additional skills required
58

Manager, Integrated Marketing Resume Examples & Samples

  • Supports VPs and Directors on all aspects of cross-divisional activities around tentpole/franchise pictures; evaluates and responds to studio division requests for assets and information ensuring consistency with Theatrical marketing strategy and filmmaker/creative stakeholder interests
  • Along with Directors, develops asset distribution plans and processes on a per project basis tailored to filmmaker/stakeholder sensitivities and in accord with WB Anti-Piracy guidelines and communicates/enforces that plan to studio divisions
  • Working with Directors and VPs, reviews, tracks and responds to divisional and partner creative submissions, such as marketing materials, style guide, publishing layouts, video game concepts, etc. to ensure that they are in line with film strategy and represent the film accurately and according to filmmaker/creative stakeholder expectations
  • Oversees management and delivery of received film assets to all approved and relevant parties, including managing the time and priorities of office support staff working directly on this process
  • Supports Directors and VPs in the development, implementation and follow-up on any additional general marketing needs, including creating supplementary marketing documentation (reports, timelines, project overviews/status documents, etc.) as assigned
59

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Lead the strategic development of marketing partnerships between MTV, VH1, Logo, Comedy Central & Spike and advertising partners
  • Inspire clients with innovative ideas that bring their brand and Viacom brands together
  • Manage, motivate and develop supporting team members (Coordinators) in a manner that clearly sets priorities and understands workflow
  • Present to & work closely with internal sales teams & external clients
  • Minimum of 5 years of marketing experience at an agency, broadcast / cable network or national brand
  • Deep understanding of how media platforms (TV, Digital, Social, On-The-Ground) work together to support one strategic concept
  • Proficient in Microsoft Office Suite (i.e. Word, Excel, PowerPoint, Microsoft Outlook)
60

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Develop the integrated marketing campaign to announce the changes to WPD customers and prepare them to migrate to the new Shutterfly Wedding Store, leveraging a deep understanding of our WPD customers. Campaign and strategy will include a positioning & messaging strategy, channel strategies and creative execution plan
  • Develop and execute quarterly marketing plan for existing WPD brand and site to deliver on business and customer goals. This includes closely collaborating with key business as well as channel marketing counterparts to develop integrated plans
  • Manage quarterly budget allocation and optimization to achieve profitability and growth objectives, including any in-quarter incremental budget requests and/or cuts
  • Act as champion for Wedding Paper Divas across the marketing organization. Drive alignment of all related marketing communications to ensure consistency
  • Participate in business planning
  • 8+ or more years of progressive leadership experience in marketing, with specific experience in consumer-driven brands and digital marketing
  • 5+ years leading strategy development and cross-functional execution
  • Solid understanding of retail, ecommerce, and brand management
  • Proven track record in developing integrated marketing plans in a highly competitive market space
  • Balanced work style that demonstrates business acumen, a high level of intellectual agility and capacity for original thoughts, and the ability to drive results
  • Exceptional communication skills and the ability to successfully execute programs utilizing both direct resources as well as matrix resources, while investing marketing funds with focus on measured business impact
  • Must be very adaptable and able to operate with ambiguous/incomplete information
  • Must enjoy working in a fast-paced, high volume, and time sensitive environment
  • Success in a matrix organization
61

Senior Manager Integrated Marketing Role Resume Examples & Samples

  • Partner with Brand Manager to understand the brand strategy, develop an integrated channel strategy; advise on tactics to deliver on measureable objectives
  • Look at the tactical plan holistically, to design and recommend plans that span the planning cycle, ensuring that all multi-channel marketing tactics work together
  • Keep abreast of average ROI / impact of tactics. Advise marketers on methods to improve on individual investments
  • Responsible for driving consistency across tactics as well as sharing innovative and/or best-practice ideas from across brands
  • Monitor book of work & overall spend; enforce and own prioritization of franchise work within the hubs; provide on-going budget updates to marketers
  • Maintain tactical grid and dashboard for current and impending tactics. Project manage tactics and update marketers on project status
  • Execute tactic renewals for franchise teams. In addition, during workload spikes, must step in and execute on individual tactics
  • Extensive experience in both marketing design and marketing execution
  • Deep understanding of the designated therapeutic area with direct or indirect experience with the brands
  • Ability to understand and leverage analytics to advise on decision making and drive innovation
  • Exhibit leadership skills with an ability to positively influence teammates
  • Clearly communicate to the HUB and brand teams the brand goals and desired way for working in the new model
  • Minimum of 5 years of experience in brand marketing, marketing channel marketing or other relevant commercial marketing experience
  • Healthcare related experience in commercial marketing or agency
  • Industry/therapeutic knowledge – understanding of the pharmaceutical industry and varying therapeutic areas
  • Strategic Thinking – possesses a vision for the brand, builds a plan and executes to achieve
  • Analytical – ability to use logic and analysis to solve ambiguous/complex business problems
  • Business Acumen – ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions
  • Leadership – ability to inspire and empower others to be at their best and deals with corrective actions in a manner that inspires accountability
  • Executive Communication – ability to clearly and succinctly communicate (verbally/written) at the executive level
62

Senior Manager, Integrated Marketing Resume Examples & Samples

  • Work w/ approx 2 sales partners to brainstorm strategic marketing solutions & create both proactive and RFP-driven proposals/presentations
  • Work closely with Hearst Digital Media to generate creative solutions and work with HDM as needed to oversee smooth integrated executions
  • Work with Cosmo/17 art department to create comps and advertorials, writing creative copy as needed
  • Attend sales calls and support sales partners in presenting marketing ideas as needed
  • Execute sold marketing programs across Cosmo/17’s brand assets, including some event/experiential (in partnership w/ internal events team)
  • Proactively anticipate needs of the department, clients and sales partners
63

Manager, Integrated Marketing Resume Examples & Samples

  • 7 – 10 years marketing or marketing communications experiences. Agency experience a plus
  • Proven experience in developing and executing marketing communication strategies in support of business goals
  • Strategic thinker with excellent interpersonal and communications skills
  • Strong negotiation skills and contract understanding
  • Strong leadership skills with cross functional team members in a matrix organization
  • Strong communication, project management and organizational skills
  • Understanding of marketing, including product development and customer segmentation
  • Marketing experience developing strategies and programs in a multi-channel, distribution environment
  • Channel/retail marketing communications experience
  • BtoB marketing experience
  • Financial analysis and evaluation skills
64

Manager, Integrated Marketing Resume Examples & Samples

  • Strategy and Planning-- Sets goals, budget and the go-to-market strategy for a particular solution, audience segment, vertical, or competitive attack plan. Builds and drives the campaign execution strategy and plan
  • Defines the budget and works with product/segment teams on specific allocation
  • Works with product marketing and marketing operations to define the end-to-end customer experience across digital, in-person, web experience, and nurture programs
  • Leads the orchestration of all execution components, including cross department coordination (marketing, communications, services, sales, partners, etc.)
  • Manages the execution of campaign elements, including: emails, trade shows, direct marketing, webinars, digital marketing, campaign landing pages, etc
  • Leads global collaboration for the initiative with regional counterparts, and execution of campaigns where appropriate for the market
  • Ensures consistency across channels and campaign elements
  • Initiative Performance and Optimization - Defines success metrics including KPI's across all areas of the campaign. Owns campaign performance metrics, including dashboard and reporting and drive the learning and feedback loop for the campaign optimization across content and execution
  • Responsible for team communications of project plans and execution
  • Cross-functional teamwork - Work with Product Marketing, Marketing Operations and Programs, and Sales teams to deploy effective campaigns
  • Delivers executive presentations on campaign plans and results
  • People manage a team of up to 3 digital and marketing communications professionals
  • Bachelor’s Degree in Marketing, Communications or other relevant field of study
  • 8+ years' experience in campaign management, with at least 2 years managing large-scale integrated marketing campaigns
  • Candidates should have at least 2 years of leadership / people management experience
  • Energy and Creativity. Strategic marketer who is inquisitive and proactive in terms of ideas and innovation
  • Driven leadership skills that can remove obstacles, make decisions and execute
  • A True Team Player. Excellent people skills especially working to align functional teams and multiple stakeholders
  • Technically Savvy. Strong PC-based computer skills; proficient with MS Office Suite
  • Relentlessly High Standards. Ability to simultaneously manage multiple projects and tasks. Detail-oriented and deadline-driven. Sees the bigger picture and prioritizes accordingly
  • Experience with CRM (Salesforce.com preferred). Demonstrated ability with HTML
  • Demonstrated service orientation with the ability to lead cross functional teams and manage multiple tasks
  • Demonstrated competency in designing Marketing campaigns which result in flawless execution
  • A track record for solving complex problems and driving business results
  • Ability to balance need for creativity with a data-driven approach to measuring impact and success
65

Manager, Integrated Marketing Resume Examples & Samples

  • Excellent organizational skills are a crucial asset in the role. It's important that they are able to manage their time effectively as well as manage the expectations of their team
  • The ability to be proactive and work well under pressure to tight deadlines is essential
  • To build trust, value others, communicate effectively, foster innovation, focus on delivery for clients/team, collaborate with others, solve problems creatively and demonstrate high integrity
  • Proactively establish and maintain effective working relationships with all support departments
  • Proficient in PowerPoint and Photoshop in order to produce high quality presentations that ultimately showcase the Shazam brand and product to clients. Must have a creative edge to add
  • A digital native with a strong background in entertainment media and emerging trends
  • Experienced in a commercial supporting role
  • Familiar with the requirements of a sales team, and proficient in producing high quality material in a timely manner