Manager, Global Marketing Resume Samples

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JR
J Reilly
Jeramie
Reilly
22489 Leffler Walk
New York
NY
22489 Leffler Walk
New York
NY
Experience Experience
02/2016 – present
Boston, MA
Senior Manager, Global Marketing
Boston, MA
Senior Manager, Global Marketing
02/2016 – present
Boston, MA
Senior Manager, Global Marketing
02/2016 – present
  • Work extensively with cross-functional peers in the Los Angeles home office with a strategic marketing and servicing responsibility to domestic and international markets
  • Responsible for driving transactional home entertainment activity (Digital and Physical DVD/BD) for the global television portfolio
  • Develop strategic marketing and business plans by title, including go to market recommendations
  • Coordinate and service all aspects of central product marketing development, including creative briefing, scheduling, consumer research, market/competitive analysis, creative development, consumer promotions and publicity, including sharing of best practices
  • Work with the Executive Director/VP to articulate overall strategy
  • Provide timely information and materials to territories, either directly or thru briefing and monitoring of functional services
  • Work with Executive Director/VP to recommend monitor central investment in fixed cost for each release and their segment (DVD content and localization, creative and internet assets, central publicity activity)
06/2012 – 12/2015
Houston, TX
Manager, Global Marketing
Houston, TX
Manager, Global Marketing
06/2012 – 12/2015
Houston, TX
Manager, Global Marketing
06/2012 – 12/2015
  • Participate in the development of the long-term growth strategy for assigned product(s), including
  • Partners with cross functional groups to bring new programs to market on time and in line with business objectives
  • Primary point person for the US, UK and EMEA Regional affiliates providing support for the adaptation of global strategy, calendar and support elements to ensure market relevancy
  • Prepares forecast offerings and bulletins detailing new program introduction and execution
  • Responsible for COG analysis, pricing, sampling and SKU management
  • Tracks, reviews and approves brand artwork in Team Center
  • Stays abreast of competitive activity and market and consumer trends
11/2008 – 12/2011
Los Angeles, CA
Assistant Manager, Global Marketing
Los Angeles, CA
Assistant Manager, Global Marketing
11/2008 – 12/2011
Los Angeles, CA
Assistant Manager, Global Marketing
11/2008 – 12/2011
  • Manage development of all paperwork necessary to initiate and manage projects
  • Develops and updates PPD notes, including tracking of copy development, artwork approvals and final art to supplier, and chairs bi-weekly PPD meetings
  • Oversees packaging and collateral copy development, translations and artwork
  • Manage development of GWP’s to support retailer programs and drive trial of Smashbox core franchises
  • Prepares detailed cost analysis and assists in development of sets and all other promotional programs throughout the year
  • Works with creative department on outstanding creative issues (i.e. due dates for artwork, 2-D and hangtags)
  • Assist in Developing marketing plans, new product introductions and promotional programs
Education Education
Bachelor’s Degree in Related Field
Bachelor’s Degree in Related Field
University of Southern California
Bachelor’s Degree in Related Field
Skills Skills
  • Excellent presentation and communication skills including ability to influence others, comfortable presenting to clients and Senior Management
  • Comfortable working through new situations with no established frameworks or methodologies
  • Ability to lead and organize a team to complete tasks
  • Strong management and organizational skills
  • Ability to work through challenging situations and solve problems
  • Good analytical skillset
  • Excellent client focus and relationship-building skills, Independent, proactive, creative thinker
  • 8 years of overall work experience with 5 or more years of experience in marketing or sales
  • Experience in marketing and planning for emerging programs
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1

Assistant Manager, Global Marketing Resume Examples & Samples

  • Assist in Developing marketing plans, new product introductions and promotional programs
  • Outline seasonal marketing calendar with comparisons to previous year (i.e. programs, qty’s retails, etc.)
  • Responsible for preparing paperwork to initiate all projects
  • Requests and tracks code numbers and forecasts for all marketing programs
  • Leads briefing meetings with bag vendors to develop designs for each season
  • Generates cost feasibilities in system and follows up on approval status
  • Pulls all cost sheets from SAP system and works closely with strategic finance to troubleshoot issues and determine more cost effective methods to develop programs. Reviews cost sheets against financial guidelines
  • Manages all timetables duties in conjunction with global brand supply chain
  • Prepares detailed cost analysis and assists in development of sets and all other promotional programs throughout the year
  • Develops and updates PPD notes, including tracking of copy development, artwork approvals and final art to supplier, and chairs bi-weekly PPD meetings
  • Follow up with all departments to ensure projects are moving in a timely manner
  • Oversees packaging and collateral copy development, translations and artwork
  • Reviews copy for accuracy of codes and UPC’s in the routing system
  • Works with creative department on outstanding creative issues (i.e. due dates for artwork, 2-D and hangtags)
  • Organizes comps, products, texture items, etc. for photo shoots
  • Writes and issues select forecast offerings and marketing bulletins for new product launches
  • Requests comps for photography and oversees all photo-shoot needs, necessary for bulletin preparation
  • Organizes comps for field mailings, sales meetings and retail presentations
  • Coordinates and produces PowerPoint presentations for Sales Meetings and retailer presentations
  • Conducts competitive product and positioning analysis as required
  • Develops and maintains updated competitive product and pricing information
  • Initiates web bulletins and new product offerings through the International marketing website, maintains website media/marketing calendar
  • Manages pricing guidelines for International markets in GPS system
  • Oversees uniform development for new product launches in conjunction with licensor
  • Manages sales incentive program for new launches and follows through to delivery of items to markets, includes invoicing, tracking and shipping
  • Position requires 3+ years Global Marketing experience
  • Financial skills are necessary
  • Proficiency in Microsoft Office Suite (PowerPoint, Excel & Word) are essential
  • Proficiency in Estee Lauder proprietary systems (SAP, CPMS, IMW, GPS, Team Center) preferred but not required
2

Manager, Global Marketing, Eye & Lip Colour Resume Examples & Samples

  • Supports Director in the development of global marketing category strategy
  • Participates in the development of three-year product planning, global and regional marketing calendars
  • Prepares regular subcategory reviews, strategies and programs
  • Helps drive financial management of category, needs gap analysis and business mix
  • Responsible for all strategic elements of category: cost feasibilities, Cost of Goods (COG), pricing, SKU management, calendar and merchandising
  • Helps lead efforts to reduce costs across managed categories by performing value analysis and issuing guidelines for new development
  • Prepares presentations and presents at various strategy meetings, orientations, regional meetings, etc
  • Responsible for presenting and recapping all marketing topics for important relevant categories
  • 2) NEW PRODUCT DEVELOPMENT MARKETING (EYE AND LIP COLOR)
  • Directs and analyzes on-going global market research
  • Helps drive the conceptual development of marketing programs considering strategic fit
  • Initiates and directs all projects, including Project Turnovers, Creative Requests, Collateral Spreadsheets and Marketing Bulletins. Drives program development, ensuring programs are on time and within budget
  • Leads cross functional partner groups (including but not limited to GBSC, Product Development, Packaging, Design, GSR, Creative and AT&D) to bring new programs to market
  • Works closely with Product Development to realize conceptual vision into strategic lineup
  • Ensures key timetable dates are met in coordination with GBSC; leads development discussion for relevant projects in PPD meetings
  • Directs the preparation and posting of marketing bulletins detailing new program introduction and execution
  • 5+ years relevant work experience
  • Creativity and thorough knowledge in all areas of marketing, including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer trends
  • Knowledge of the functions of product development, packaging design, advertising, and sales and their effect on product marketability
  • Independent, self-starter, well organized, detail oriented with exceptional organizational and follow-up skills
  • Excellent leadership and project management skills
  • Strong analytical, written/oral communications, presentation and problem solving skills, ability to personally organize and set priorities
  • Team player with the ability to build, foster and nurture relationships with members of cross-functional teams
3

Manager, Global Marketing Resume Examples & Samples

  • Assists in the development of global brand strategies and making recommendations (including marketing and financial objectives, strategies and tactics that are consistent with the LAB SERIES and Men’s Skincare group goals) for the LAB SERIES Core product line. Responsible for its day-to-day operations. Stake holder in the development of the 3 year calendar
  • Partners with cross functional groups to bring new programs to market on time and in line with business objectives
  • Primary point person for the US, UK and EMEA Regional affiliates providing support for the adaptation of global strategy, calendar and support elements to ensure market relevancy
  • Prepares forecast offerings and bulletins detailing new program introduction and execution
  • Responsible for COG analysis, pricing, sampling and SKU management
  • Tracks, reviews and approves brand artwork in Team Center
  • Makes recommendations to the existing CORE line based on reformulation, repackaging or value analysis needs
  • Stays abreast of competitive activity and market and consumer trends
  • Prepares presentations for various senior management meetings including regional roundtables, retailer meetings and strategy
  • Prepares all paperwork (feasibilities, etc.) to initiate new projects and develop support elements
  • Position requires 5+ years of marketing experience, primarily in skincare, Asian market experience a plus
  • Bachelor's degree is required. MBA is a plus
  • Excellent written and oral communication. Proficiency in PowerPoint, Excel, SAP
  • Strong analytical and organizational skills combined with a high level of creativity, curiosity and passion for the cosmetics sector. Able to manage multiple projects, priorities and deadlines. Detail oriented
  • Strong project management skills with ability to build, foster and nurture strong relationships with members of cross-functional and affiliate teams
  • Self-starter with a strong sense of ownership who takes a proactive approach to ensure all deliverables are met on-time
4

Manager, Global Marketing, Aerin Resume Examples & Samples

  • Assists Director in the successful development and implementation of all marketing strategies and initiatives
  • Participates in the conceptual development of new products, marketing support programs, and analysis of strategic fit
  • Helps lead conceptual development of launch/marketing support programs with the cross-functional teams. Organize regular cross-functional marketing support plan team meetings
  • Responsible for all facets of product launch, support, promotion and day-to-day business such as price, product, COG's, market and NPD analysis
  • Lead PPD discussion and prepare PPD Notes/PPD recaps
  • Prepare and maintain necessary paperwork including programs in Innovation Portal, CPMS, IMW, COG's
  • Responsible for overseeing accuracy and timely issuance of all Forecast Offerings/IMW Bulletins
  • Work with cross-functional teams (Product Development, GBSC, GSR, Creative, Packaging, Online, PR and Education) to ensure the timely development of all programs
  • Liases with Packaging, GSR, GBSC, Finance and Cost Accounting to accurately project and maintain COG's through feasibility process
  • Develops new product pricing recommendations and collaborates with North America, International Marketing and International Pricing to finalize recommendation
  • Prepare all copy sheets for collateral and packaging
  • Track and approve all packaging artwork for assigned programs
  • Drive and track all collateral programs
  • Assist in preparation of all meeting materials including presentations and backup materials/information
  • Monitors programs performance
  • Responsible for new product comp development and budget management/tracking
  • Manage product samples for meetings and forecast offerings
  • Manage daily requests from markets, cross-functional teams and AERIN team
  • Stays abreast of global competitive activity and global trends
  • Position requires 5+ years of related work experience
  • Self-starter, detailed oriented and organized with a keen ability to work on multiple projects and possesses an entrepreneurial spirit
  • Demonstrates ownership of programs embracing both big picture objectives and follow through on details
  • Must be an excellent team player with the ability to build and foster relationships
  • Must have global perspective
5

Assistant Manager, Global Marketing Resume Examples & Samples

  • Strong sense of urgency, initiative and analytical skills required
  • Position requires 4+ years of marketing in the Beauty industry gained in one of the industry leading companies
  • Haircare experience required
6

Senior Manager, Global Marketing Resume Examples & Samples

  • Develops and executes marketing vision, strategies and tactics for existing and new products within the skincare category, including promotions and other marketing programs
  • Introduces new shades within existing brand and develops new products to address marketing opportunities
  • Initiates and leads package development, including artwork and copy development of new formulations and products. Also recommends and executes changes in existing products
  • Develops Annual Marketing Plans based on extensive brand and promotion analysis
  • Coordinates annual refreshment of existing axxium and avoplex lines, recommending discontinued product to make room for new products to be introduced throughout the coming year
  • Recommends changes to pricing for existing products as necessary
  • Develops, manages, and executes marketing programs. Responsible for ongoing brand and promotion analysis. Provides recommendations for changes and improvements based on evaluation of analysis
  • Develops and manages brand budget within corporate processes and procedures
  • Participates in key customer and sales presentations
  • Leads internal and external marketing service resources to develop and execute promotional activities
  • Additional tasks, duties and responsibilities as assigned by management
  • Bachelor’s degree (Business Administration, Marketing or similar discipline)
  • 8+ years’ experience in brand management or product marketing
  • Proficient computer knowledge – MS Word, Excel spreadsheet and PowerPoint
  • Beauty industry experience
  • Strategic-Planning, administration, facilitation, creativity, problem analysis, decision making
  • Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
  • Creativity and Innovation- Creativity, business savvy, originality, intuition, product expertise
  • Leadership and Personal- Motivating others, strong cross-functional coordination and leadership, autonomy, collaboration, initiative, flexibility and adaptability, communication, development of employees, communication, sensitivity, objectivity, integrity, dependability, impact, tenacity
7

Senior Manager, Global Marketing, Live Action Resume Examples & Samples

  • Strategy development using consumer insights and competitive intelligence
  • Product innovation and timeline management/scheduling
  • Budget planning and execution and P&L management
  • Go to market recommendations by title
  • Understanding key retailers and platforms in digital and physical space
  • Creative thinker: Lead briefing and cross-functional team management
  • Helping to drive overall strategic direction for release plans, guide pricing, promotional and creative planning in the Int’l territories
  • Strong communications skills and an in-depth understanding of marketing will be required to champion strategic goals and garner successful financial results. Strong presentation and leadership skills are required
8

Assistant Manager, Global Marketing Resume Examples & Samples

  • 4+ years of marketing/ promotions experience
  • BA or BS degree from an accredited college/university
  • Detail-oriented with strong analytical skills
  • Proactive problem-solving skills
  • Must be an excellent team player with the ability to build, foster and nurture relationships with member s of cross-functional teams
  • Able to prioritize and manage multiple projects simultaneously in a fast-paced environment
  • Cosmetics industry background a plus
9

Manager, Global Marketing, Haircare Resume Examples & Samples

  • Collaborate with the Director Global Marketing to develop the annual Hair Care Strategies, including marketing objectives, strategies and tactics, consistent with the annual and long-term growth objectives and strategies for Aveda
  • Conduct competitive analysis and market research for the following aspects of the new product development process; identification of new product concepts, positioning, packaging, pricing and marketing launch support. Execute these aspects on assigned projects. Manage development of all paperwork necessary to initiate and manage projects
  • Develop and manage creative detail brief, packaging brief, video brief, copy brief and campaign period brief to ensure clarity around communication objectives, deliverables, and target due dates for all new products and programs
  • Manage and initiate all creative and packaging work requests in CPMS and Pax Pro. Attend all Creative APR meetings to track projects and follow-up
  • Create and maintain START agendas and meeting notes. Participate in all START meetings, including leading assigned project discussions during meetings
  • Review monthly budget and prepare a cost center report review to ensure appropriate billing, and request corrective action when needed
  • Manage assigned areas in the development of the Global Launch Guide, Fiscal Planning guide, and Flash Bulletin on assigned projects for deployment to the regions to support implementation of global strategies
  • Prepare and present as assigned bi-annual domain business reviews to VP Global Marketing and President
  • Collaborate with Director Global Marketing to complete assigned tasks related to sku management, pricing, forecasting, COG's management, repackaging and reformulations
10

Assistant Manager, Global Marketing Trend Resume Examples & Samples

  • In partnership with the Executive Director of Color & Trend, propose and help develop concepts for trend collections, collaborations and Holiday Gift Giving
  • 4+ years of related Marketing experience. Full-time or internship experience within the beauty, CPG or retail industries strongly preferred; a demonstrable interest in the beauty industry is a must
  • Proficiency in industry competitive databases, including NPD Decision Key, Beaute and Euromonitor strongly preferred
  • Proficiency in ELC systems, including IMW, CPMS, Brand Innovation Portal, TeamCenter, Global Pricing System and Anaqua preferred
  • Proficiency in Microsoft Excel and Powerpoint
  • Ability and maturity to manage a multitude of projects in a fast-paced environment
  • Ability to handle frequent change in direction with alacrity
  • Proactiveness
11

Manager, Global Marketing, La Mer Resume Examples & Samples

  • Help support Global Marketing team with new launch development including updating program briefs, cost of goods, pricing and forecast analysis
  • Help conduct detailed pricing analysis and input of pricing strategy into global pricing system
  • Responsible for maintaining and updating archives of relevant editorial features, competitive advertising/competitive products/competitive samples/competitive collateral and promotional vehicles
  • Help support development of Power Point presentations for key meetings, such as sales meetings and strategy meetings with Senior Management
  • Position requires 5+ years of related experience in a corporate environment
  • Must be highly detail-oriented, double checking work, with un-prompted follow-through
  • Should be a self-starter and have a keen ability to work on multiple projects with multiple individuals
  • Must possess proactive critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions
  • Must be professional, flexible, positive, engaged, responsible, willing to continually learn
  • Must be team player with the ability to build, foster and nurture relationships with Global Marketing team
  • Must have strong and concise verbal and written communication and presentation skills
  • Must be proficient in Microsoft Word, Excel, PowerPoint
  • Should demonstrate a passion for the cosmetics business
  • International exposure a plus
12

Category Manager Global Marketing Resume Examples & Samples

  • Communicate category strategy, objectives and performance targets with marketing leadership and ensure overall alignment
  • Develop and maintain marketing marketplace knowledge; identify and monitor trends
  • Develop collaborative relationships with the marketing team, stakeholders, and suppliers
  • Prioritize and manage all strategic sourcing initiatives for category & coordinate efforts with support functions
  • Identify and conduct strategic sourcing activities including RFX, negotiations, and contracting
  • Interact with cross-functional teams to ensure effective and collaborative sourcing decisions
  • Liaise with business units to gather and standardize requirements
  • Lead supplier negotiations and contract development
  • Manage SLAs for suppliers; track performance, mitigate risk, and develop contingency plans
  • Perform / oversee spend analysis, cost savings tracking, data mining, and ad hoc reporting
  • Develop market intelligence on supply base, own key vendor relationships based on assigned categories and monitor key strategies and vendors
13

Manager, Global Marketing Resume Examples & Samples

  • Develop, plan and implement integrated consumer marketing & PR strategies for priority entertainment series. Support series launches by developing marketing and communication strategies across all media, organizing press launch events, directing social & digital marketing activations, and briefing creative needs
  • Create strategic communication toolkits for implementation by local offices and ensure the strategic and creative integrity of the global campaign remains intact
  • Work with the Sr. Marketing Manager on each series publicity campaign, inclusive of press junkets, premiere events, set visits and talent opportunities
  • Oversee digital/social media activations and facilitate implementation at the country level for priority programming
  • Create case studies and reports for campaigns that include local marketing & creative best practices, PR coverage reports, and series ratings information
  • Work with LA-based global marketing team on brand marketing and creative ideation for the FOX channel brand
  • Develop and manage the global brand publicity and trade marketing strategy for the FOX channel outside the USA, and work with internal groups to ensure the implementation of well-crafted and effective local press and trade strategies for the FOX channel brand
  • Contribute to the planning and management of events, including Comic Con, global and pan-regional press junkets, set visits, premieres, special events, etc
  • Liaise with multiple teams at all levels across the company and within the industry. Build sustainable relationships with internal counterparts and maintain regular contact with these. Nurture relationships with servicing and operations counterparts at partner organizations
14

Senior Manager, Global Marketing Resume Examples & Samples

  • Work extensively with cross-functional peers in the Los Angeles home office with a strategic marketing and servicing responsibility to domestic and international markets
  • Responsible for driving transactional home entertainment activity (Digital and Physical DVD/BD) for the global television portfolio
  • Work with the Executive Director/VP to articulate overall strategy
  • Work with Executive Director/VP to dialogue with partner studios and right owners on communication and approval of go to market strategies, financial decisions, business plans and execution of the same
15

Senior Manager, Global Marketing Resume Examples & Samples

  • Understanding of the TV eco-system including all ancillary distribution is helpful
  • Strong understanding of Finance
  • In-depth understanding of trade marketing/sales function
  • Excellent communication skills (oral and written)
  • Ability to be proactive, prioritize and complete multiple important projects and work without constant supervision
  • Passion/expertise in TV and film
16

PMx Manager Global Marketing Resume Examples & Samples

  • Provide planning within the Global Marketing Product Line across regions on standard PMx processes and tools, and reporting on such PL program activities including project scope, schedules, budgets, resources, risks/issues, and changes. 50%
  • Facilitate key trainings in one-on-one and group forums to increase awareness and consistent use of Project Management toolset – this may include PMx, Tableau, Agile, A2, rRDM, Instantis and others identified to enhance the effectiveness of PMs 20%
  • Participate in weekly/bi-weekly status updates to discuss the progress and challenges related to the PMx rollout 5%
  • Support the Medical Devices Global Marketing Product Line through its 90 day process, engaging the right stakeholders and alignment of project goals with our Shared Service groups 15%
  • Manage the up-front building and loading of Project Plan, financials, scope & risks/issues to the PMx toolset and collaborating with the MD Portfolio BPPM group 10%
  • A minimum of a Bachelor’s Degree is required
  • A minimum of 7 years of related business experience is required
  • A minimum of 3 years of project/program management experience is required
  • Experiencing project managing complex IT projects in a regulated environment is preferred
  • Understanding of creating and presenting data analytics is preferred
  • Strong interpersonal and management skills are preferred
  • End-User training background is preferred
  • A Project Management Professional (PMP) certification is preferred
  • Experience managing Agile projects is preferred
  • Advanced Experience with Microsoft Project/Project Server is required
  • Office 365, Tableau, and SharePoint are preferredIT Project Management
17

Manager, Global Marketing Partnerships Resume Examples & Samples

  • Oversee the fulfillment of partners' contractual benefits of key activations, including but not limited to: NBA Global Games, Chinese New Year Celebration, All-Star, and Summer Platforms
  • Strong project management and interpersonal skills
  • At least 5 years' relevant work experience in marketing and account management
18

Manager, Global Marketing Partnerships Resume Examples & Samples

  • Day-to-day supporting on communication with appropriate partners, ideation proposal drafting and client’s prospecting
  • Develop to support strategic analysis on potential clients and categories
  • Develop strong, respectful relationships and build credibility with appropriate partners
  • Develop to support new media sales opportunities across TV, Digital and mobile media platforms including CCTV, Regional Television, Satellite Television, Social media and others as they emerge and become part of NBA China's media portfolio
  • Follow and understand marketplace trends in Media, Marketing, and Sports and how these trends relate back to NBA China's business and goals
  • Be knowledgeable of industry domestically and internationally, and their impact on the Media business and overall business of NBA China
  • Maintain and manage relationships with external partners including, but not limited to, Media Agencies, Media Distributors and Client Contacts
  • Minimum 2+ years of successful professional business development or client service experiences
  • Media Industry experience preferred
  • Must be proactive, driven and a self-motivator
  • Excellent presenting and negotiating skills
  • Rich knowledge of Media, Sales and Marketing industries
  • Work well within a team and offer support across various projects
  • Ability to gather data from a variety of sources, draw conclusions and act on findings
  • MBA or equivalent experience highly preferred
19

Manager, Global Marketing Resume Examples & Samples

  • Serve as the marketing lead for internal and external business partners in the development and implementation of strategies for achieving merchant acceptance and growing issuance in assigned EMEA countries
  • Create tools and programs to grow quality merchant acceptance and drive increased sales volume to newly accepting merchants and markets
  • Leverage research and tools to create custom programs, marketing materials and proposals for Acquirers, large merchant and issuers to expand the business
  • Build programs to motivate our channel partners to prioritize acceptance and issuance of our cards in assigned markets
  • Evaluate and communicate regularly about the business, making recommendations and modifications accordingly
  • Liaise with internal and external business partners to share best practices
  • Pursue these objectives whilst making prudent budget decisions while maximizing effectiveness
20

Senior Manager, Global Marketing Resume Examples & Samples

  • Lead staff of four (two based in London) in the development and implementation of strategies for achieving merchant acceptance and growing issuance in all EMEA countries; Provide guidance on all EMEA marketing incentive contracts to business development teams
  • Drive staff to enable merchants, grow merchant awareness and improve overall merchant acceptance quality along with driving programs to increase sales volume to accepting merchants and focus markets
  • Pair thought leadership and problem solving skills with compelling data to create custom programs, marketing materials and proposals for Acquirers, large merchant and issuers to expand the business
  • Innovate programs to motivate our channel partners to prioritize acceptance and issuance of our cards in EMEA
  • Be a key partner to ensure success of new issuing and acquiring partners; problem solving challenges to meet goals
  • Liaise with internal and external business leaders to develop and share best practices; making improvements to teams work accordingly
  • Pursue these objectives whilst leading team to make prudent budget and risk decisions while maximizing program effectiveness
  • Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and practices
  • 10 years of marketing experience with extensive client-facing, B2B and people management experience
  • Established knowledge of the payments industry – issuing and acquiring
  • Proven success in leading team to manage business critical projects and strong ability to work across all levels of the organization
  • Excellent written and verbal presentation and communication skills with clients and senior management, including ability to influence others
  • Ability to work with colleagues and manager in other time zones; travel as needed (10-20%)
  • Experience in international business
  • Fluency and ability to conduct business in Western European language
21

Senior Manager, Global Marketing Immunoassay Resume Examples & Samples

  • Perform detailed analysis of the business area, including business, industry and competitor trends. Identify customer needs and investigate both existing and potential channels and market opportunities in which to sell our existing products. Develop strategic one to two-year plans for the business area
  • Shape / champion new markets and directions by synthesizing & analyzing data to understand future directions of technology and future customer needs; evaluate potential new business opportunities and formulate recommendations based on known risks and rewards, determine the effectiveness of marketing campaigns and channels; market strengths, weaknesses, opportunities and threats (SWOT) ; Pricing and Profitability . Redirect tactics based on analytics; Win/Loss; market share; Competitor Financials/performance, performing associated business development activities that enable development of new markets, approve final forecast. Gather customer input to develop message and segment strategy
  • Provide Marketing leadership and partner with the product development team, and other internal departments in the development of new products or product enhancements that will satisfy customer needs. Develop strong relationships with future customers of products
  • Develop global marketing strategies in conjunction with region for new and existing “Emerging” products, including, but not limited to: 1) Final Go To Market/Marketing Mix Strategy 2) Segmentation Strategy 3) Competitive Response Strategy; 4) Adjacent Market strategy 5) Product/Technology Brand Strategy 6) Price Getting Strategy; 7) Market Dynamics; 8) Consumption Dynamics (customer behavior); 9) Purchase Dynamics (customer behavior) Maximize business in channels per framework set up by regions
  • Determine the strategic priority of all programs and the budget allocation thereof
  • At least 14+ years in a similar role including setting strategy, identifying new market opportunities and developing operating plans. Supervisory experience preferred. Incumbent must have excellent communication skills as well as analytical, project management and planning skills necessary
  • Business development skills and cross-functional team leadership experience strongly preferred
  • Incumbent must have proven ability to see new business opportunities, set and meet aggressive objectives and develop strong working relationships
22

Manager, Global Marketing Resume Examples & Samples

  • Manages the strategic and creative direction for assigned segments and projects from conception to execution
  • Has significant input into the development of global/regional marketing product and support calendars
  • Provides direction and spearheads the development with all necessary support groups on assigned categories/projects including: Product Development, Packaging, Design, Creative, Global Communications, Education/Special Events, Marketing Services, and Online
  • Is the expert for assigned segments for Origins performance (shipments, sell-thru, cost of goods, sku count, pricing and new product forecasts) as well as competitively with regard to products, marketing focus and relevancy to the Origins business. Is the expert on the status of all open programs for assigned segments
  • Liaises regularly with cross-functional teams to insure programs meet objectives, are on time, and that cost and budget guidelines are met
  • Works with Director or Executive Director and Finance to insure all programs are supported in a fiscally responsible manner
  • Leads and executes sampling strategy for twice yearly offering, making recommendations, working closely with GBSC, and liaising with markets
  • Lead calls with our regional partners and oversee recaps to ensure all follow-up work is tracked
  • Responsible for writing and issuing Marketing Bulletins and Turnover Documents for the markets on-time
  • Oversees the preparation of product and pricing information for use by management
  • Responsible for providing all Regions and affiliates with timely information on all calendarized programs; liaises regularly with affiliate Marketing teams to ensure programs meet Market needs
  • Works closely with Merchandising to insure the most effective, up-to-date and cost efficient testers, display and visual elements for assigned segment
  • Build collaborative relationship and exhibit excellence in execution
  • 5 years + of related marketing experience
  • Must possess excellent oral and written communication, creative, analytical, and verbal skills
  • Demonstrates ownership of programs and exhibit a keen ability to handle a multitude of projects at one time and follow up on all details
  • Must be flexible, determined and an excellent team player
  • Must be mature, responsible, accountable, organized & have the potential to assume increased responsibility
23

Manager, Global Marketing Resume Examples & Samples

  • Position requires 5+ years Global Marketing experience
  • Excellent project management and time management skills
  • Must be a self-starter, accountable and highly organized with the ability to handle multiple projects at one time
  • Solid financial and analytic skills
24

Assistant Manager, Global Marketing, ADF Resume Examples & Samples

  • Position requires 3+ years of experience in a global product marketing position
  • Project Management experience mandatory; consultancy experience preferred
  • Financial acumen and strength in financial analysis mandatory
  • Detail oriented and self-motivated
  • Team player with excellent interpersonal, communication and presentation skills
25

Assitant Manager, Global Marketing Smashbox Resume Examples & Samples

  • Strategically analyze the brand's strengths and opportunities vs. competition
  • Able to think strategically and creatively, conceptualize and implement new ideas
  • Must be an excellent team player with the ability to build, foster and nurture relationships with members of cross-functional teams
26

Manager, Global Marketing Partnership Resume Examples & Samples

  • Prospecting for, and securing sales meetings with, senior decision makers within target companies for new marketing partnerships
  • Lead prospecting, cold calling, and sales presentation skills
  • 5-7 years of Business Development/Marketing experience, preferably in relevant industries
27

Manager, Global Marketing Resume Examples & Samples

  • Manage a team of 3 employees who work closely with the Product teams
  • Work with Product business partners to gain a full understanding of their marketing goals
  • Manage marketing team to build go to market plans for each DGN and DCI products
  • Provide strategic leadership to develop creating compelling value propositions, positioning, marketing, sales plans
  • Manage the development of materials to communicate products to external and internal business partners including Senior Management
  • Develop the strategy for marketing and sales plans for new product launches
  • Lead and create cross-functional teams to ensure support of product development, go to market and ongoing management for all products and alternative partner programs
  • Ensure product related communication has a professional consistent approach across all products including product guides, presentations, terms and conditions, etc
  • Bachelor’s degree (or equivalent experience) in Marketing or related field
  • 8 years of overall work experience with 5 or more years of experience in marketing or sales
  • Strong management and organizational skills
  • Ability to lead and organize a team to complete tasks
  • Comfortable working through new situations with no established frameworks or methodologies
  • Excellent client focus and relationship-building skills, Independent, proactive, creative thinker
  • Good analytical skillset
  • Excellent presentation and communication skills including ability to influence others, comfortable presenting to clients and Senior Management
  • Ability to work through challenging situations and solve problems
  • Willingness to travel when needed
28

Senior Manager Global Marketing Resume Examples & Samples

  • Scientific & Medical Background : M.Sc, PhD in Biology, Medical Dr or Pharmacist
  • Master in Business Administration or in Marketing (B to B, Healthcare…) or equivalent in professional education
  • 10 years in Marketing positions in IVD or Medical Device sector
  • 3 years in a management position
  • Experience in sales is highly appreciated and recommended
  • Able to communicate within the company and externally in an effective and authoritative manner
  • Strategic skills
  • The job holder should be an effective Project Manager
  • Track records in successful launches of high value products into the Healthcare sector
  • A strong network of contacts across the healthcare community at all levels including not only lab Drs but also Clinical Drs
  • TBD
29

Senior Manager, Global Marketing Saudi Arabia Resume Examples & Samples

  • Help lead the Global Marketing team in Saudi Arabia working closely with Boeing senior leaders to set direction and define strategy for winning business in the region
  • Become a key focal point for customer engagement in Saudi Arabia, building excellent long term relationships and gaining unparalleled customer understanding
  • Interpreting customer needs and communicating them effectively to a diverse set of Boeing stakeholders to ensure Boeing addresses these customer needs in the most effective manner
  • Maintain a thorough understanding of the Middle East political and competitor network, building positive relationships where we may be working with our competitors and understanding them when we are in competition
  • Experience working with senior level executives and/or government officials
  • The ability to obtain and maintain a US Security Clearance post hire
30

Manager, Global Marketing Licensing Resume Examples & Samples

  • Drive licensing marketing strategy, future planning and partner alignment to ensure seamless go to market. Support business counterparts to ensure that all timelines, approvals and necessary marketing materials are delivered on-time and to Brand standard
  • Analyze the marketplace and ensure UA product differentiation is communicated and aligned with category direction
  • Contribute to the overall brand strategy across licensing platforms
  • Own calendar alignment milestone meetings, ensuring licensed product is on the agenda at the right time, direction is received and communicated to partners for on-time delivery
  • Proactive seasonal communication: sharing latest Brand marketing direction, campaigns, featured athletes, photo shoots, focus product, etc
  • Proactive presentation of new marketing ideas to license partners
  • Driving iterative marketing reviews in partnership with category marketers and licensing team
  • Present the marketing strategy, by product category, alongside partners at key global meetings
  • Full marketing life-cycle management: deliver seasonal direction, measure impact, iterate
  • Publish license branding guidelines of a regular basis, ensure License Partners have timely access to all relevant imagery, copy and related files
  • Directional: Study/research the marketing for competitive products and advise partner where they should focus/how UA can stand out
  • Provide direction across all forms of marketing: print, digital, OOH, in-store, social, paid search –all channels considered
  • Establish and document new processes in order to expand and globalize the licensing business, while also delivering Brand-right, locally relevant messaging. Ensure all stakeholders (HQ, Region, Country) are aligned with processes and deliverables
  • Lead with a global point of view, considering each market’s unique local needs, while balancing that with global Under Armour strategy
  • Serves as key stakeholder within formation of go-to-market licensing calendar. Solidifies dates with HQ and regional stakeholders to ensure on-time delivery and 100% calendar alignment
  • Liaises with UA teammates in equipment, team sports, entertainment marketing, collegiate, sports marketing, and others to ensure cross-departmental alignment
  • Operate independently in a highly entrepreneurial environment
31

Manager, Global Marketing Resume Examples & Samples

  • Participate in the development of the long-term growth strategy for assigned product(s), including
  • At least 3 years of professional experience in life sciences consulting and / or marketing in a life sciences corporation
  • Global experience and perspective
  • Ability to travel ~25% of the time, including domestic and international
32

Manager Global Marketing & Customer Master Data Systems Resume Examples & Samples

  • Using agile development principles and methodologies, develop and maintain Customer Data through processes/systems that ensure Master Data integrity
  • Define requirements for data matching & merging rules, survivorship criteria and data stewardship
  • Maintain Data Governance standards
  • Develop and Maintain Enterprise Customer Master platform
  • Develop and maintain Marketing Data Warehouse to support Global Marketing functions, including a warehouse and big data platform
  • Developing classification systems and metadata schemas, retention schedules
  • Contributing to organization success, growth, and knowledge management
  • Perform any other duties and/or tasks that may be assigned to him/her on an as needed basis
  • BA/BS in Engineering, Computer Science required
  • At least 5 years’ experience in MDM leadership role
  • Experience of Agile development
  • Strong initiative and leadership skills demonstrated through work experience
  • Ability to prioritize and plan workload, to meet deadlines and commitments on time and on budget in a fast-paced environment
33

Senior Manager, Global Marketing Resume Examples & Samples

  • Represent the Boeing defense portfolio to key Australian and New Zealand senior government officials
  • Help lead the Global Marketing team in Oceania working closely with Boeing senior leaders to set direction and define strategy for winning business in the region
  • Become a key focal point for customer engagement in Oceania, building excellent long term relationships and gaining unparalleled customer understanding
  • Have a broad understanding of Boeing products and services allowing business opportunities to be identified and shaped in Boeing’s favor wherever possible
  • Interpreting customer needs and communicating them effectively to a diverse set of Boeing stakeholders to ensure Boeing addresses these customer needs in the most effective manner, with a keen sense of positive business outcomes
  • Maintain a thorough understanding of the Oceania political and competitor network, building positive relationships where we may be working with our competitors and understanding them when we are in competition
  • Build a network of relevant contacts within the Boeing Company, across BDS, BCA, BI and BGS to ensure the customer is prioritized with the company appropriately
  • Represent Boeing in public forums and in a wide array of cross government/industry activities
  • This position requires an active (or ability to obtain) U.S. Security Clearance, for which the US Government requires US Citizenship
  • Current Clearance Holders: Please ensure your current clearance level and date of clearance is stated clearly on your resume
  • Experience with government / defense acquisition processes
  • Must be able to obtain work visa depending on requirements of the country
  • Candidate must be able to meet the cultural requirements of the country as applicable
  • Experience in the aerospace and defense industry
  • Experience in International Global Sales & Marketing (Business Development)
  • Current US Secret Clearance or greater is preferred
34

Manager, Global Marketing Resume Examples & Samples

  • College degree, MBA preferred
  • 6-8 years of progressively responsible experience in Marketing; 2 years of Marketing experience must be for a Color Makeup or Skincare brand
  • Must possess strong influencing skills, as well as ability to be flexible
  • Passionate about trends in fashion/beauty and digitally savvy
  • Digital experience, executing online activations across multiple platforms
  • Strong understanding of consumers and differences in retail channels
  • Must be a creative thinker and innovation driven with ability to form strategic ideas
  • Excellent oral and written, communication skills and outstanding presentation skills
  • Proficiency with MS Word, Excel, PowerPoint
35

Manager, Global Marketing, Bumble & Bumble Resume Examples & Samples

  • Marketing Programs
  • Conception, development and implementation of innovative and trendsetting marketing strategies, promotional programs and product concepts to drive business globally and reinforce brand equity
  • Spearhead development and progress of all approved initiatives through strong partnerships with cross functional teams (such as Creative, Design, Product development, New media, IT, PR, Operations, Education, Sales etc.). Drive development of Creative briefs
  • Ensure timely launches of marketing initiatives within designated budget and COGS targets. Ownership of key programs designated to the Manager
  • Champion projects and present strategy and briefs with confidence in key cross-functional meetings and to senior management
  • Business Analysis
  • Collect and analyze sell-through trends, category shifts, COG changes, etc. and recommend shifts in programs as needed. Report sell-through trends quarterly to team
  • Perform SKU and portfolio analyses to keep the line productive and within SKU limit
  • Responsible for partnering with manager on domestic and international pricing
  • Compile and analyze market intelligence/competitive information and make recommendations when relevant to seize market opportunities. Share information regularly with team. (e.g. pricing, claims, packaging, etc)
  • Team
  • Work very closely with the rest of the marketing team and always maintain a collaborative attitude
  • Train, onboard interns or other new Marketing team members
  • The job requires an individual with an understanding of and a passion for beauty and with a strong sense of style while maintaining a rigorous business and financial discipline
  • Ability to work well with people and be a leader in the team
  • Position requires 5+ years of marketing in the Beauty industry gained in one of the industry leading companies
  • Beauty experience ideal, and retail experience a plus
  • Global Marketing experience a plus
36

Senior Manager, Global Marketing Resume Examples & Samples

  • Lead co-op marketing strategy and execution and support with overall marketing, advertising and promotional projects within 205W39NYC
  • Partner with the integrated marketing and communications team members (digital, publicity, social media, events, fashion office, creative, production, and others) to support and/or lead initiatives
  • Develop project briefs and coordinate execution of all initiatives, including advertising campaigns, packaging, communications, and visual efforts
  • Provide Regional Divisions updates on the development of marketing strategies and provide them with the marketing elements that work best for the brand in their region
  • Support expansion of retail stores and wholesale shops, in partnership with store planning, product merchandising, and visual merchandising teams, which also includes co-op and trade marketing responsibilities
  • Pursue cross branding initiatives where and when appropriate
  • Work closely with project management to plan and ensure timely development and delivery of projects
  • 5-7 years of relevant experience at creative agencies or brands, with preference for 2+ years of brand marketing experience at a lifestyle, home, fashion, or apparel company
  • Integrated marketing mindset, with a passion for developing consumer experiences and programs
  • Strong leadership skills, with an ability to manage complexity and to drive integrated marketing programs across a variety of regions and stakeholders
  • Excellent written and oral communications, attention to detail, and a positive, solution-oriented attitude
  • Enthusiasm for fashion products and brands, with a working knowledge of marketing best practices and campaigns from non-fashion categories
  • Strong interpersonal skills required; positive, energetic, empathetic and open minded
  • Must be proactive and solution-oriented