Manager, Marketing Resume Samples

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MK
M Kilback
Major
Kilback
39310 Glen Squares
Houston
TX
39310 Glen Squares
Houston
TX
Experience Experience
12/2014 – present
Dallas, TX
Manager, Marketing Activation
Manager, Marketing Activation
12/2014 – present
Dallas, TX
Manager, Marketing Activation
12/2014 – present
  • Responsible for managing 3rd party vendor/agency relationships to support the development and execution of shopper marketing programs
  • Work with Supply Chain to improve instocks in an effort to enhance promotions and grow sales (maximize Fast Track Instock while reducing Out of Stocks)
  • Responsible for TRU promotional plans on a yearly, seasonal and quarterly basis across all channels to support the business (Brick & Mortar and Dotcom) and strategy for the brand
  • Plan, develop and provide project management support for the execution of meaningful promotional events to drive traffic and revenue
  • Collaborates with the creative services team to produce consumer focused shopper marketing platforms that include a creative brief, consumer path-to-purchase, display materials, IRCs, etc
  • Provides on-going global strategic insights based on Amazon and marketplace trends, best practices, and innovation programs
  • Leads the development of shopper marketing programs to support chain and off premise general market customers
10/2009 – 08/2014
Dallas, TX
Manager, Marketing
Manager, Marketing
10/2009 – 08/2014
Dallas, TX
Manager, Marketing
10/2009 – 08/2014
  • Provide support for the program management activities in support of the CSB Strategy Framework; act as program manager for selected components of the framework
  • Assist in budget development and forecasting while monitoring key metrics and develop strategies to optimize performance
  • Make analytically supported recommendations to influence sales performance and budget development
  • Work with cross-functional teams and agency partners (external and internal) to create and gain alignment on the creative brief and key performance measures
  • Create, manage and execute global multi-channel marketing strategies from conception to completion by partnering with cross-functional teams
  • Design, create, execute, manage and analyze the local marketing plan, programs and campaigns
  • Work cross-functionally throughout the organization to effectively develop, partner on and manage campaigns that tell brand stories and generate sales
06/2006 – 05/2009
Chicago, IL
Manager Marketing
Manager Marketing
06/2006 – 05/2009
Chicago, IL
Manager Marketing
06/2006 – 05/2009
  • Assists in management of global product development budgets with regards to market and salesman samples
  • Strong management of relationships with internal Pearson stakeholders so that role is seen as a strategic partner in developing and accomplishing goals
  • Manage the development and effective execution of data-driven go-to-market plans
  • Consults with other marketing personnel to analyze marketing campaign performance in order to recommend improvements to future marketing strategies and tactics
  • Create & execute meaningful communication for SMB base
  • Develop and execute key thematic campaigns that tell the Pearson story and drive the shift to digital and services
  • Work with teammates for to plan and manage promotion event for key FNG properties
Education Education
Bachelor’s Degree in Marketing
Kennesaw State University
Bachelor’s Degree in Marketing
Skills Skills
  • Proficient in Microsoft applications (Excel, Word, PowerPoint) with a solid knowledge of Excel formulas
  • Good communicator (both verbally and in writing), able to build strong working relationships
  • Ability to prioritize effort against shifts in strategy and profitability opportunity
  • Adaptability and strong advocate of change
  • A strong working knowledge of marketing principles and strategies
  • Strong analytical skills to assess available market research and trends in the market
  • Ability to work in a disciplined manner and capable of following established procedures, practices and comply with local, state and federal regulations
  • Ability to assimilate technical knowledge
  • Strong ability to work cross-functionally and cross-regionally
  • Ability to handle ambiguity and adapt quickly to change
Create a Resume
1

Jpms Supervisory Manager Marketing Products Resume Examples & Samples

  • 3-5 years previous experience and/or knowledge of general retail brokerage and managed account marketing review
  • Strong knowledge of brokerage, options, supervisory and marketing rules
  • Strong communications and facilitation skills
  • Excellent organizational and self-management skills Ability to follow-up, resolve outstanding issues and negotiate effectively with business partners in a professional manner
  • Well-developed writing skills
  • Ability to meet strict deadlines and juggle many initiatives in a high-volume environment
  • Effective relationship management skills
  • Marketing Review experience desirable; qualified candidates with applicable knowledge and skill set will be considered
  • Strong knowledge of NYSE/FINRA/SEC rules and regulations
  • Series 7, 8(9/10), 24 required. Series 4 and 53 desirable
2

Cib-europac Pitchbooks Manager Marketing Resume Examples & Samples

  • Create best in class pitchbooks for EMEA & APAC
  • Project management of multiple documents with tight deadlines (local, regional and global)
  • Five or more years experience in sales, proposals, sales support, Pitchbooks and/or business writing/communications or marketing
  • Experience in writing sales documents, understanding importance of key messages and USPs
  • Demonstrated ability to lead, manage and motivate a team - must have experience leading remote teams across multiple locations including experience and ability to work across regional cultural nuances (eg. language or cultural considerations)
  • High level of competence working effectively with senior and middle managers - to gain cooperation and collaboration for high-profile business opportunities
  • Strong knowledge of financial services and securities industry and/or similar experience
  • Thorough understanding of bidding/procurement requirements and process
  • A proven ability to engage stakeholders from across the business, and form effective working relationships; requires strong communication and relationship building skills
  • Ability to work well and effectively under pressure and tight deadlines and managing multiple projects
  • Ability to provide effective oversight and management of multiple projects, and meet multiple deadlines; to travel and work overtime as required, during critical phases of projects
  • Strong problem-solving skills, ability to implement process change and quality controls
  • Strong organisation skills, project management skills and the ability to continually re-assess priorities
  • Excellent written English with strong business writing essential
  • Proficiency with MS Word, Excel, PowerPoint required
  • Experience using centralized content management system
  • Bachelors degree, work in finance or marketing preferred
3

Manager, Marketing Data Quality Resume Examples & Samples

  • Liaise with business to discover, define, assess, and document business data requirements, assisting in data integration and enhancements projects, evangelizing new capabilities and data integrations
  • Partner with IT to define business data requirements to ensure accuracy of the guest data management data model in relation to business requirements and to analyze, review and approve data integration documents to maintain data quality and to comply with standards
  • Conduct integration and user-acceptance testing: partner with IT to build test cases and test plans; collaborate with IT on optimal setup/alignment of testing environments
  • Monitor accuracy, usability, and value of data within M&S environments and take corrective action as needed to correct deficiencies; partner with IT to identify and resolve data issues
  • Design, document, continually maintain, and ensure adoption of end-to-end documentation standards for customer data
  • Develop and maintain comprehensive, user-friendly data flow diagrams and reference / training tools for users to access
  • Must possess solid understanding of data warehousing principles such as ETL (Extract, Transformation, and Load), Database Design, and Business Intelligence (BI) Interfaces
  • Demonstrated experience in gathering business requirements and working with highly technical teams to deliver robust data warehousing solutions
  • Advanced SQL or other database language and SQL tool experience required
  • Ability to analyze and resolve highly complex problems
  • 5+ years of Business Intelligence / Data Warehouse development and/or Data Analyst experience. Experience with customer and\or marketing data a plus
  • Experience working cross-functional teams, in particular with IT departments
  • Strong, demonstrable experience in process design and reengineering, Six Sigma experience a plus
  • Experience in participating in end to end data warehouse development lifecycle and/or migrating data from one system or platform to another preferred
  • Experience in customer data analytics / decision sciences and online data analyses a plus
  • Experience with CAN-SPAM, PII, and COPPA regulations a plus
4

Manager, Marketing Resume Examples & Samples

  • Primary liaison with external agency and media vendors on the planning and execution of Florida Offline Media. Plan and place secondary priority Florida Media Campaigns. Utilize media planning and buying software. Collaborate with Corporate Partnership team to evaluate and align Corporate Partner media plans with UO media plans. Utilize post-analysis and industry research to optimize and influence future campaign decisions to increase awareness and intent. Collaborate with Sr. Manager of Online Media to develop integrated FL Media Campaigns and Plans
  • Work with Sr. Director of Integrated Media & Promotions and external agency on the planning and execution of National/North America Spot Market and International Media. To include pre-planning strategy sessions with Brand team and Agency to develop target. Strategy sessions with agency to determine media mix, timing and execution of campaign and budget oversight. Collaborate with IMC team on creative executions to ensure they are feasible within plan and make adjustments as needed. Assist in collaboration with Sr. Manager of Offline Media, Sr. Director and Agency to ensure fully integrated media plans are developed
  • Oversee traffic and invoice process. Maintain all applicable media flows and budget grids. To include, but not limited to, Event Specific year-over-year flows, Event Spend/TRP’s/ Spot year-over-year comparison grids, Weekly Comparison Grids, Point-of-Origin Media Flows, etc
  • Manage Offline Media Associate Representative and Offline Media Coordinator. Provides mentorship, leadership, motivation and career development opportunities for direct reports
  • Collaboration with multiple internal and external partners
  • Overall business knowledge
  • Ability to write media plans as part of overall marketing plans
  • Media Planning and Buying
  • Use of Microsoft Office Software Suite
  • Use of Media Planning/Buying Software (SmartPlus, Arbitron/Nielsen data, SQAD)
5

Manager, Marketing Resume Examples & Samples

  • Create and Implement Marketing Strategy
  • Collaborate with different teams
  • Present marketing campaigns and go to market plans to diverse audience base, including commercial team, external retailers and content partners/filmmakers
  • 8-10 years overall experience (Marketing/ CPG preferred)
  • 3-5 years experience in a Brand Marketing role
  • Full lifecycle promotional marketing experience is required
  • Proven experience in working collaboratively with Marketing and Sales teams, promotional partners and external customers
  • Bachelors Degree required (Business/Finance/Marketing major), MBA preferred
  • Experience in developing and executing strategic plans
  • Demonstrated ability to influence without authority
  • Ability to prioritize effort against shifts in strategy and profitability opportunity
  • Ability to work independently and as an team member
6

Manager, Marketing Resume Examples & Samples

  • Work closely with Sony Pictures Television, internal insights team, commercial sales and several cross-functional teams to develop and deliver solid positioning statements along with innovative marketing campaigns that deliver on a title’s budgetary targets.(30%)
  • Provides P&L estimates on series upon pick-up, budgets added-value and communicates financial projections with senior marketing and finance teams. Works closely with all teams on bringing titles to market including added-value, legal, publicity, digital marketing, media, promotions and commercial sales teams. (30%)
  • Communicate regularly with marketing counterpart at SPT to ensure we are aligned with their goals and communicate developments internally to senior leadership. Distribute notes and communications from all customer meetings immediately to ensure real-time updates. The business moves quickly, so should we.(20%)
  • Work closely with SPT and commercial teams to establish a domestic release schedule for both next-day EST as well as physical formats. (20%)
  • Manage bottlenecks, provide escalation management, anticipate and make trade-offs, deliver on time and balance the business benefit while building great customer experiences
  • Innovate wisely and evaluate constantly. Analyze results from release campaigns regularly and make improvement recommendations
  • Think non-stop about consumer product improvements that add value to our releases and build potential business growth opportunities
  • Have some fun
7

Manager, Marketing Resume Examples & Samples

  • Stay on top of the dynamics of the markets’ macro, economic, and political changes impact on the shift in destinations and translate them into impact on consumer behavior in spending, travel and destination shifts
  • Size the market potentials of various international markets for recommending strategic priorities of markets through incorporating inputs from Revenue Management Analytics’s (RMA’s) market demand projection, Consumer Insights’s (CI’s) research, Sales’ intelligence, etc
  • Work with Consumer Insights to develop Market / consumer understanding strategies and plans to evaluate potentials to tap various consumer segments and track brand health
  • Directly responsible for conducting business reviews and applying the learning into business strategies and plans
  • Directly responsible for formulating and driving Go-to-market strategies and plans (including Annual Operating Plan) across individual markets to build HKDL attendance and revenue through driving international visitation and spending. Monitor and improve on an on-going basis
  • Portfolio-manage investments among markets and re-prioritize resources when the markets’ situation changes
  • Provide leadership to other marketing disciplines and In-market campaign activation to develop and implement marketing programs such that marketing initiatives can be executed in excellence to maximize return on investments
  • Work closely with co-marketing team on The Walt Disney Company (TWDC) synergy opportunities
  • Work with Finance and Revenue Management Analytics to manage and analyze the financial impact of the total marketing spending to maximize effectiveness
  • Develop and coach a team of marketing professionals to perform
  • Minimum 10 years of marketing experience with regional (especially South East Asia and Taiwan) exposure and portfolio management of products or market will be a plus. Include minimum 5 years of multinational companies with exposure in attraction or tourist industry; regional or global role; or frequent traveler will definitely be an advantage
  • Require good and substantial knowledge about Hong Kong (as one of the influential destinations in Asia) and its dynamic with respective international markets, and hence develop critical strategies on how to leverage that to promote HKDL and drive visitation
  • Excellence communication skills as represented the voice of diverse consumer segments from different markets with different culture
  • With media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touchpoint marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential
  • Creative judgment (including conceptual and copy) for evaluating recommended creative work
  • Fluent in written & spoken Chinese/Cantonese & English. Basic in Mandarin preferred
  • Bachelor degree holder, preferable in Business; Or bachelor degree holder in other discipline with a MBA
8

Manager, Marketing Resume Examples & Samples

  • Drive ideation and developing marketing materials for all network media investments in television, radio, online, digital, outdoor and print
  • Work with Vice President of Marketing on direct media buys, as well as analyzing media categories and delivery of media purchased by the agency partners
  • Work with Director of Marketing to identify available video content for use across partnership marketing, blog outreach and social media efforts
  • Work closely with production and design to establish production schedules to ensure creative can be delivered to meet critical media deadlines
  • Work with on-air/graphics to create hundreds of versions of spots required by each campaign both physical and encoded versions along with graphics for all versions of on-air/off-network spots, online, and specialty content pieces
  • Facilitate approvals from the separate departments affected by material usage such as legal, development, graphics, publicity, home entertainment, and FX productions
  • Create numerous presentations focusing on marketing campaign launches
  • 5 years of experience in marketing/media for a TV network or TV account at an ad agency required
  • Excellent written and oral communication skills required. Must be able to deliver clear and concise direction
  • Demonstrated proficiency in social media and digital formats
  • Proficiency in all office applications required, including proven skill in Word, Excel, and PowerPoint
9

Manager, Marketing Resume Examples & Samples

  • Launch Planning
  • Meet with Marketing Director and Field Sales lead to plan and calendarize launch support for Department Stores and Nordstrom
  • Assist in the development of retailer presentations/interactions with respect to marketing and promotions, with the goal of generating retailer support and superior execution of Clinique programs in store
  • Roll up launch plans for North America accounts and review calendars for conflicts
  • Marketing Programming
  • Execute marketing strategy for specialty and emerging retailers including launch support, seasonal/promotional calendar and customer loyalty programming
  • Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies
  • Partner with supply chain and sales to ensure all programming support is delivered (collateral, samples, etc) on time
  • Drive innovation where necessary and champion brand equity
  • Exhibit strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution
  • Review seasonal marketing calendars for Macy’s, Belk, Dillards, Bon Ton and Nordstrom to ensure all marketing programming helps achieve sales goals
  • Field Communication
  • Lead weekly field communication emails for Account Management team. Consolidate updates from all North America team members including Launch Planning, Promotions and Specialty-Multi
  • Ensure delivery of information to field in a succinct and organized manner
  • Sampling
  • National Sampling Programs
  • Partner with NA Launch Planning team to understand national sampling programs associated with a launch and ensure programs are communicated to field and retail partners
  • Work with Sales Ops to ensure allocations meet the needs and timing of key accounts
  • Retailer Specific Programs
  • Communicate account needs to Marketing Director and Sampling Support Doc leader
  • Partner with field leaders to program samples for retailer specific programs
  • Overall: Summarize and track sampling results and recommend strategies and tactical plans to ensure the most efficient spend of marketing funds with maximum sales impact
  • Merchandising
  • Partner with Field Sales, Visual Merchandising and Creative Operations to plan and execute merchandising refreshes including treatment tester unit updates, color pod updates, tower refreshes, and price increases
  • Assume responsibility for on time delivery of all projects
  • Review all department store and specialty store merchandising routes for accuracy to the account assortments, latest pricing, copy and marketing launch strategy
  • Nordstrom Innovation Doors/Bellevue
  • Work in conjunction with Marketing Director to integrate new launches into seasonal merchandising updates for Nordstrom Innovation Doors and Nordstrom at Bellevue
  • Propose creative solutions for how to organize product in merchandising displays to maximize productivity
  • Brief creative and copy teams on changes necessary for each update
  • Manage timelines, route review, budget and assortments for all updates
  • Ensure all media priorities are reflected visually in-store and strategically plan update installation to ensure efficiency of marketing spend
  • Partner with Marketing Director to determine adds-deletes for each update, and work with Operations to ensure a phase out of discontinued items that minimizes returns
  • Canada and Online
  • Provide clear marketing guidelines for the Canada market, with enough detail and in a timeline that will allow for market customization and effective execution. Meet regularly with Canada to ensure effective communication of US Department Store programs
  • Ensure all Nordstrom programs are compatible with Nordstrom in Canada where feasible
  • Collaborate with online group to ensure that the effectiveness of retailer programs is maximized across channels and that the omnichannel consumer receives a consistent marketing message
  • Program and share budget responsibility for online CRM initiatives and programs that drive consumers to store via online
  • Market Week
  • Develop retailer-specific decks for seasonal market week presentations and ensure retailer-specific needs and comps are addressed/prepared in advance
  • Business Analysis and Program Success Measurement
  • Make analytically supported recommendations to influence sales performance
  • Measure marketing program effectiveness via regular monitoring of KPI’s
  • Analyze performance within a context of incomplete or ambiguous information
  • Draw upon both in-store knowledge and customer analytics
  • Talent Development
  • Responsible for the talent development of one direct report
  • The candidate should have 5+ years of related experience
  • Highly detail oriented with proven project management experience
  • Candidate should be a proactive and inquisitive
  • Candidate should be collaborative and resourceful
  • Requires an ability to navigate the organization and remove obstacles that get in the way of the team achieving business outcomes
  • Strong MS Excel and Powerpoint skills
10

Manager, Marketing Resume Examples & Samples

  • Create consumer-centric brand awareness marketing initiatives that support revenue growth
  • Partner with Consumer Insights team to incorporate consumer-based insights across all planning, marketing initiatives, consumer communications, annual and strategic business plans
  • Create, manage and execute global multi-channel marketing strategies from conception to completion by partnering with cross-functional teams
  • Develop and execute integrated global marketing programs – alignment of ATL/BTL marketing spend across wholesale and retail channels of distribution
  • Support timely implementation of annual/ seasonal/ monthly marketing programs via close communication with the regional marketing managers, both wholesale and retail
  • Develop performance indicators benchmarks and in collaboration with the regional brand-marketing partners, measure the efficiency and effectiveness of marketing programs
  • Manage workflow to ensure strategic initiatives are prioritized and supported adequately
  • 5+ years experience in marketing, brand management or strategy roles
  • Relevant and current knowledge of the retail/fashion accessory/luxury industry, market trends and strategies
11

Category Manager Marketing Production Resume Examples & Samples

  • Support and manage the development and execution of Marketing Production procurement category related strategies in alignment with senior management and relevant Business Partners and their Brand objectives
  • Build business relationships and effectively partner with the relevant stakeholders of the procurement categories within the adidas Group and the marketing industry
  • Enable and ensure transparency of spend and drive for an optimization of efficiency in collaboration with adidas Finance function and related stakeholders
  • Lead and facilitate agency selection/pitch processes in alignment with business partners and negotiate contracts
  • Lead projects within own area of responsibility and participate in cross-functional teams in defined procurement and general development projects
  • Continuous learning and development of procurement/category knowledge and methodologies driving innovation and continuous improvement within the procurement function
  • Knowledge of sourcing and procurement methodologies and concepts
  • Knowledge of brand strategy and application in marketing
  • Ability to drive category strategy and setup agency selection and management
  • Ability to support and develop sourcing strategies in order to face market trends
  • Knowledge and experience in stakeholders and supplier relationship management
  • Capability to independently interact throughout the adidas Group
  • International project and process management knowledge and experience
  • Strong analytical, presentation, communication, interpersonal and influencing skills
  • A 4-year degree from an accredited college or university (Bsc./Msc.) with emphasis on the areas of business, economics, finance, procurement or legal, or comparable professional education. M.B.A. a plus
  • At least 5+ years working experience with 3+ years of experience in agencies, marketing or in (marketing) procurement
12

Senior Category Manager Marketing Production Resume Examples & Samples

  • Build business relationships and own the procurement partnering relationship with the relevant stakeholders of the procurement categories within the adidas Group and the industry
  • Strategize with the Brand directors, Region marketing leads across the adidas Group to identify and leverage Marketing Production spend
  • Own, lead and drive the creation and implementation of sourcing and agency strategies and ensure compliance with procurement policies, standards and guidelines for a defined set of procurement categories
  • Pro-actively enable and ensure transparency of spend and drive for an optimization of efficiency in collaboration with Finance function and related stakeholders
  • Lead global and market agency selection/pitch processes in alignment with business partners and negotiate contracts
  • Develop and manage the preferred production suppliers such as photographers, video directors and other production related vendors
  • Continuous learning and development of procurement/category knowledge and methodologies driving innovation and continuous improvement
  • Expert and detailed knowledge of sourcing and procurement methodologies in the marketing world
  • Proven ability to drive category strategy and setup preferred agency models
  • Proven ability to develop and implement sourcing strategies
  • Strong knowledge and experience in stakeholders and agency relationship management
  • Strong capability to independently interact throughout the adidas Group and initiate, build and maintain business partnership relationship in relation to the relevant procurement categories
  • Excellent analytical, presentation, communication, interpersonal and influencing skills
  • Action oriented and solution minded team player with high degree of self-management
  • Travel of up to 25%
13

Manager, Marketing, Gap Online EU Resume Examples & Samples

  • Ability to translate product stories into compelling marketing messages
  • Self-starter and can successfully work through ambiguity
  • Ability to analyze data , interpret for a broad audience and develop fact-based recommendations to drive marketing decision-making
  • Effectively work in a fast-paced, dynamic environment
  • Passion for the Gap brand
  • Passion for the online channel
  • Fluent in Europeese a plus (both writing and speaking skills)
  • 3-5+ years relevant experience in retail/ecommerce
  • Strong computer skills required, including Microsoft Excel, Powerpoint, Word, etc
  • Omniture experience a plus
14

Manager, Marketing Services Resume Examples & Samples

  • 4 years experience minimum in related fields (marketing, sports marketing or advertising)
  • Strategic, creative thinker
  • Mastery of PowerPoint, Keynote, Excel, Word
  • Knowledge of computer graphics programs (e.g., Photoshop, Illustrator)
  • Preferably Bilingual (English, Spanish)
15

Manager, Marketing Statement Operations Resume Examples & Samples

  • Enable P&CB's statement marketing requirements (messages & inserts)
  • Provide subject-matter expertise to our business sponsors
  • Manage changes related to projects, initiatives and transformation
  • Maintain the process & the technology
  • Symcor's first point of contact related to Statement Marketing
  • Coordinate Marketing collateral (i.e. brochure/pamphlet) that is inserted along with the statement
  • Enable Welcome Messages/Newsletters/Inserts to onboard to new clients
16

Manager, Marketing Resume Examples & Samples

  • Size the market potentials of various consumer segments through segmentation study (Hong Kong and Shenzhen) and to develop correspondent strategies with Integrated Strategy and Planning (ISP) and Consumer Insights (CI)
  • Work with Consumer Insights to develop Market/consumer understanding strategies and plans to evaluate potentials to tap various consumer segments and track brand health
  • Lead market team to conduct business reviews and apply learning into business strategies and plans
  • Directly responsible for formulating and driving Go-to-market strategies and plans (including Annual Operating Plan) from HK and SZ
  • Provide leadership to other marketing disciplines to influence product content / offerings to drive visitation from these two markets
  • Active input into Annual Price Adjustment and drive excellence in execution plan
  • Minimum 10 years of solid marketing experience with operating at least more than one market or a portfolio of products. China experience (worked in Guangdong areas preferred) is essential. Include minimum 5 years of experiences gained from the multinational companies with exposure in attraction or tourist industry; regional or global role; or frequent traveler will definitely be an advantage
  • Tourism-related work experience is a plus in the job to quickly comprehend the dynamics of travel behavior for adapting relevant marketing strategies/plans
  • Conceptual thinking and able to translate / articulate into effective communication across different levels are critical
  • Understanding of CRM (or CMR) will be a plus given MA is an important product for locals
  • Bachelor degree in any related discipline with MBA preferable
17

Manager, Marketing Resume Examples & Samples

  • Media Execution
  • Assist in development of retailer-specific media programs such as TV, Digital, Print and Radio including the successful development of impactful Co-op Advertising. Work on specific messaging with retailers/team, Clinique Creative and Legal. Utilize knowledge of competitive landscape in order to emphasize Clinique’s point of difference
  • Working with media agency partners, manage media traffic, production and budgets. Lead TV approval process for U.S. including legal approval, network clearance and regulatory agency clearance
  • Work with Global Marketing and in-house Creative team to manage delivery schedule of print, TV and digital ad creative
  • Media Strategy
  • Work with Global Media Strategy team and Executive Director on overall North America media strategy, priorities and budget
  • Formulate North America Media strategies (based on overall brand priorities, target audience, and budget parameters) for each product launch and re-support campaign
  • Customize media briefs for each campaign for North America and assist in briefing the agency and review plans
  • Co-manage budget with executive director; ensure that marketing initiatives are managed with mindfulness to sales, profitability, cost and budget goals
  • Partner with the Global Media Strategy team on the reporting and post campaign analysis for North America media plans
  • Innovate by launching media initiatives that leverage industry and consumer insights, analytics, and competitive reports to keep Clinique at the forefront of Media strategy and tactics
  • Post-Campaign Analysis
  • Complete analysis/consolidation of Media campaigns including metrics to measure success / ROI. Succinctly and clearly summarize and communicate results and learnings to optimise future campaigns
  • Lead advanced analytics to track effectiveness of media campaigns; use learnings to shape strategies for future campaigns
  • Calendar Management
  • Develop and maintain a comprehensive North America marketing calendar to orchestrate all planned paid advertising campaigns, track creative asset requirements as well as for comparison to prior seasons
  • Use campaign history and other consumer insight to create appropriate segments for targeting and analysis
  • Undergraduate degree required; MBA preferred
  • 5+ years media strategy and planning experience
18

Manager Marketing Online Resume Examples & Samples

  • Planning and oversight for title marketing campaigns
  • Managing the title specific, corporate and genre focused newsletters programs for the imprint
  • Managing all web site development including custom landing pages and sites for Atria’s umbrella of imprints
  • Working closely with multiple departments, in particular publicity, on title specific marketing campaigns as well as cross title or genre campaigns
  • Providing post-mortem analysis and determinations on the impact and effectiveness of previously run campaigns and strategies
  • Creation of marketing campaigns and sales tools that help provide the greatest amount of retailer support for Atria’s titles
  • Develop partnerships and cross promotions with channel partners and others, including corporate, online, and reader forums, to maximize awareness and potential sales of all titles
  • Identify growth opportunities and trends, and recommend new opportunities to grow Atria’s marketing efforts
  • Develop, execute, and analyze title and list integrated marketing strategies, including front and back list promotions
  • A minimum of 2-4 years of experience in online creative marketing with demonstrated success in content creation and viral web campaigns is required
  • Must thrive in a collaborative team environment
  • Ability to work in a fast paced and deadline oriented environment across a variety of projects
  • Existing relationships with premiere websites a strong plus as is a familiarity with eRetailer and eBook landscapes
  • Experienced in creating compelling content for the web and leveraging placement online
  • Experience in designing for the web, with computer skills including Adobe Flash, Adobe Photoshop, InDesign, Supadu, HTML and CSS, PowerPoint, and video editing experience preferred
  • Excellent project management and communications skills
  • Creative thinker with grassroots online marketing experience
  • Very knowledgeable with social media, mobile, and cutting edge web technologies. Experience developing effective campaigns that increase sales
  • A sharp sense of lifestyle trends, media savvy, pop-culture and brands
  • Proactive, driven, and marketing savvy
19

Manager, Marketing, Bobbi Brown Resume Examples & Samples

  • Requires 5+ years experience working in a corporate environment
  • Excellent organizational, time-management skills required
  • Proficiency utilizing all Microsoft applications including: Word, Advanced Excel, Outlook & PowerPoint
20

Manager, Marketing Resume Examples & Samples

  • Ability to think strategically and creatively, conceptualize and implement new ideas
  • Highly numerate with strong analytical skills and expertise in Excel
  • Flexibility to manage developing initiatives and quick turnaround for execution
  • Strong multi-tasker, ability to work on multiple projects with multiple deadlines
  • Excellent team player with the ability to build, foster and nurture relationships with cross- functional team members and retail partners
  • Excellent written and oral communications, excellent presentation skills
  • Self-motivatorand ability to personally organize and set priorities
  • Bachelors degree in Marketing and/or Business; MBA preferred
  • Must have 5 to 7 years of Marketing experience in Professional Hair and strong understanding of North America Salon market. Mix ofProfessional Hair and Beauty experience considered
21

Manager, Marketing Resume Examples & Samples

  • Must have excellent organizational and project management skills
  • Must be able to use independent judgment to fulfill the responsibilities of this position
  • Must have superb oral and written communications
  • Must be self-motivated and able to work with little direct supervision
  • Must be able to work with all levels within the organization and across departments
  • Must have experience with integrated campaigns (web, advertising, direct response)
  • Must have experience managing vendors (both internal and third party) in support of marketing plan and ensuring timely execution of tactics
  • Must understand and be able to demonstrate success tie marketing results to line of business goals
  • Successful and proven track record of managing marketing programs with a demonstrated ability to conceive, direct and execute strategic projects from start to finish
22

Manager, Marketing Resume Examples & Samples

  • Strategize with marketing team to build each series into a long-term asset for SPT, our US distribution partners, and for our international distribution partners
  • Create and execute SPT Franchise marketing plans with an emphasis on building awareness, driving ratings and exploiting revenue opportunities
  • Develop and execute unique and effective marketing tactics across all forms of media (Traditional, Digital, Social, Mobile) to maximize ratings of SPT show brands across all distribution platforms
  • Support, extend and enhance the distribution partner's (i.e., network's and streaming services) initiatives. Manage relationships with marketing and non­ marketing peers at US distribution partners (i.e., Broadcast, Cable and Digital Networks) to ensure that all potential partnership and support opportunities are realized to maximize ratings
  • Oversight of all Sony United Marketing efforts and developing monthly planning documents to outline opportunities and timelines
  • Manage per-show marketing budgets, payments and processes to maximize ROI. Ensure that budgets are planned and executed with accuracy according to SPT processes
  • Work with internal teams including SPT Marketing, Development, Current Programming, Production, Creative Services, Media Relations, International, SPT Networks, Consumer Products, Research, Home Entertainment, Sales, Finance, Business Affairs and Legal to build cohesive, coordinated and broad reaching experiences with SPT brands
  • Build and maintain relationships with niche and mainstream agencies that can be called upon to deliver and execute on SPT marketing strategies
  • Interpersonal skills to build and maintain relationships with network and cable partners, internal partners, production team, show producers, talent and sales force
  • Facilitating and managing numerous projects simultaneously in a very dynamic and evolving environment
  • Ability to execute to completion, on-time and on-budget
  • Excellent written and verbal communication skills, including the ability to interact well with internal and external groups
  • Ability to adapt quickly to changing priorities in a fast-paced environment
23

Manager Marketing Services Resume Examples & Samples

  • Development of high impact sales materials for use by the Sales Teams, including…
  • Strong organizational skills and ability to manage several time-sensitive projects simultaneously
  • Superior communication skills for frequent internal and external discussion and project management
24

Manager, Marketing Resume Examples & Samples

  • Post-Secondary Degree in Marketing/Business, MBA preferred
  • 10+ years Marketing and Business Management experience
  • 5+ years in Financial Services environment preferred
  • Experience working in an Advertising Agency/managing and Agency an asset
  • Strong understanding of digital channels
  • Proven ability to manage relationships across an organization
  • Experience in development of financial analysis of marketing program
  • Understanding of integrated marketing campaigns involving direct marketing, online marketing and other mass marketing vehicles
  • Experience working with advertising agencies
25

Manager, Marketing Resume Examples & Samples

  • Consistently delivers successful products and programs on time and in keeping with the overall Origins strategies and objectives
  • Leads the preparation of monthly, quarterly and annual global category analyses
  • Leads the recommendations to the existing line based on reformulation, repackaging or value analysis needs
  • Prepares materials for presentation of marketing plans to the all affiliates, i.e. Global and Regional Roundtable meetings
  • Leads by example to create an environment that is encouraging, respectful, and builds team cooperation
  • Must be mature, responsible, accountable, organized and must possess the potential to manage and develop direct reports
26

Manager, Marketing Resume Examples & Samples

  • Oversee and approve design and timely production of commercial and promotional product, including advertising materials, album packaging, videos, retail displays and posters
  • Responsible for establishing and managing marketing budgets
  • Plan and execute artist showcases/listening parties/events for tastemakers and industry personnel
  • At least 3 years of marketing experience with at least 2 years of previous music/label experience, preferably at an independent label
  • Strong understanding of trends in the music, pop culture, and digital (online, social media, mobile, etc.) landscapes
  • Must be adept in Microsoft Word, Excel, PowerPoint and Outlook to create multiple artist schedules and budgets
  • Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to get things done while juggling multiple tasks and priorities
27

Temporary Manager, Marketing Resume Examples & Samples

  • 2-3 years of marketing experience in the media business (TV preferred)
  • Experience with Digital Marketing
  • Proficiency with Excel/Data Analysis
  • Video Production experience
28

Regional Manager, Marketing Shared Services Resume Examples & Samples

  • Lead and manage B2B and B2C Marketo marketing automation initiatives - across multiple touch points/assets that help optimize marketing campaign effectiveness, performance, flexibility and delivery of qualified leads to sales via Salesforce integration and direct sales to MHE via e-commerce websites
  • Leverage search engine marketing (SEM) initiatives. Coordinate online marketing lead generation efforts, including search engine marketing, content marketing, social media marketing (webinars, free trials, direct marketing) with Marketo programs
  • Work closely and build strong relationship with sales and marketing to maximize the effectiveness of marketing programs to drive both quantity and quality of leads, improve conversion to opportunities and drive increased revenue
  • Working collaboratively with the sales and marketing operations manager, define marketing analytics, KPI's and create dashboards and reports to measure all aspects of program/process: Database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance
  • Manage lead-scoring in Marketo that aligns with sales team prospect qualifications in Salesforce and support the execution of integrated inbound and outbound marketing and lead nurture campaigns
  • Design and execute A/B and multivariate testing on emails and landing pages to continually maximize performance/ROI
  • 8+ years brand and product marketing communications strategy development and execution
  • Experience with software based product marketing - preferred asset
  • Experience with Education and learning market - preferred asset
  • Demonstrated results across range of key marketing tactics - direct sales, e-marketing, event marketing, thought leadership , channel marketing, best practice marketing automation
  • Market research skill set - market segmentation, communications and tactics validation
  • Exceptional project management and budget management skills
  • Extensive working knowledge of MS Office including Microsoft Word, Excel, Access and PowerPoint
  • Knowledge of SFDC an asset
  • Excellent written and verbal communication skills, including the ability to write promotional and marketing copy
29

Manager, Marketing He Resume Examples & Samples

  • Responsible for the day-to-day partner management and marketing initiatives for key MVPD / digital clients
  • Optimize the marketing budget and merchandising of Fox transactional content (movies and TV) on MVPD clients’ platforms
  • Partner with the digital clients to market Fox titles to consumers both on platform and off platform tactics to grow the transactional on demand business
  • Develop innovative marketing campaigns that can be leveraged for incremental support with key MVPD clients
  • Develop title specific marketing plans for new release product in conjunction with the brand marketing team with specialized oversight of the Fox Movie portfolio, includes building Seasonal plans and strategy
  • Develop creative themed programs and stunts to promote catalog films and TV titles and drive incremental revenue in coordination with the brand team
  • Create and implement client promotional plans through a variety of tactics including cross channel media, advertising, stunts, social media, and platform specific programs and present plans and new initiatives to senior management
  • Collaborate with the digital sales team to build the most effective client relationships
  • Potential to lead team specific initiatives across brand marketing and cross-functional teams
  • Research and analyze competitive and partner trends
  • Liaise with several internal divisions including operations, finance, legal, etc
  • Work with Director on ad-hoc projects as needed
30

Manager, Marketing He Resume Examples & Samples

  • Bachelor's degree, MBA preferred
  • Strong understanding of the MVPD transactional business
  • Brand marketing and digital distribution experience preferred
  • In-depth understanding of trade marketing
  • Proven ability to work extremely well with and influence teams
  • Flexibility, ability to work under tight timelines
  • Strong attention to detail while being able to understand the big picture
31

Manager Marketing Resume Examples & Samples

  • Establish concise and compelling positioning and messaging for services and solutions with the larger set of Pearson offerings, to ensure consistent communication across all marketing channels
  • Maintain deep knowledge of the market to understand buyer personas and processes, competitive landscape, and contribute to strategy planning
  • Create sales tools and materials including collateral, case studies, white papers and other thought-leader content, ROI models, etc
  • Proactively manage the relationships with key internal clients and stakeholders, ensuring that go-to-market plans align with service team objectives and marketing activities support those objectives
  • Stay current with industry trends
  • Manage vendor relationships in support of market research, message testing, voice of customer, and related research projects
  • Travel as required for conferences, meetings, and market research approximately every 4-6 weeks
  • 3 - 5 years marketing experience in B2B environments or product marketing
  • 5 - 7 professional working experience
  • Demonstrated strong writing and presentation skills
  • Demonstrated experience working with internal and external client management
  • Demonstrated experience in creating a range of marketing documentation including white papers, web-site content, blogs, presentations, sales tools, and training materials
32

Manager Marketing Resume Examples & Samples

  • Design campaigns for engagement and lead generation of prospective parents, across schools
  • Build systems & processes for schools for effective execution of marketing plan on ground to get desired outcome
  • Strategy planning for all schools marketing (growth, core and residential)
  • Plan and execute B2B marketing efforts to drive leads, corporate and preschool tie-ups
  • Create and manage national events. This includes end-to-end event management, right from planning the theme/ budgeting to execution and managing logistics/ on-ground execution/ venue branding/ etc
  • Setup processes for schools for effective execution of marketing plan on ground
  • To oversee the network of parents, former parents and alumni to assist in the admissions program
  • To organize regular information on the various programs for public recognition of athletic achievements
33

Manager, Marketing Insights & Analytics Resume Examples & Samples

  • Corporate Analysis and Insights
  • In partnership with Director,
  • Understanding of business practices and knowledge of the CPG industry
  • Ability and drive to work in a fast paced environment, tolerance for business ambiguity; the ability to thrive under quickly changing situations; adaptable, with ability to meet short turnaround times
  • Ability to translate Syndicated language into actionable and understandable recommendations
  • Ability to identify uses, applications and visualization of multiple data sets
  • Ability to support management of external suppliers and ensure top value and performance for organization
  • Ability to manage multiple projects with shifting and conflicting priorities and deadlines)
  • Excellent presentation communication skills, with ability to synthesize complex information for broader and verbal/written audience
  • Takes initiative, anticipates needs/issues and works proactively to address them
  • Self-motivated and able to operate independently, as well as work effectively with others
  • Expert in Excel and Power Point
  • 3 to 5 years CPG experience in syndicated research (Nielsen/IRI)
  • Prior work experience at IRI or Nielsen is highly preferred
  • Data expertise, Nielsen/ IRI POS and household panel
  • Analytical, with excellent problem-solving skills, and ability to integrate several sources of data to develop a clear vision
  • Prior exposure to Kline, Euromonitor, E-commerce, and Social Media is preferred
  • Open Minded, think outside of the box
  • Ability to provide clear direction
34

Manager Marketing Field East Resume Examples & Samples

  • Work with agency and field agents on reports, product training, visual, sales and competitive activities to ensure executional excellence at retail in brand management, asset management and consumer presentation
  • Partner with Account Activation team to align on field programs to drive key product launches in the market
  • Bachelor’s Degree (B.A.) in Marketing, Business, Education/Training or related field
  • Minimum of 4 years of relevant Retail, Marketing and/or Product Training experience; or equivalent combination of education and experience
35

Category Manager Marketing Resume Examples & Samples

  • Build a short and long term category strategy that aligns to overall Lines of Business’ strategy
  • Oversee category strategy implementation activities to deliver the expected business value
  • Develop and maintain collaborative relationships with stakeholders to ensure strategy alignment to business needs over time and that the supplier base is capable of supporting the strategy
  • Provide category specific subject matter expertise and insights to internal clients and regular status updates of all projects to leadership
  • Leverage current and future business requirements, market intelligence, and historical spend to develop innovative category strategies that drive cost reduction, enterprise consistency, and business value
  • Establish category metrics and savings targets, monitor performance, and communicate these to stakeholders. Create a category specific initiative pipeline that will forecast and direct procurement projects and sourcing activities
  • Implement the category strategy by directing sourcing activities and demand initiatives. Develop and lead cross-functional teams to execute on strategy
  • Maintain expertise in the spend category through relationships with sourcing teams, business units, suppliers, market experts, and global/regional liaisons. Know and apply value chain and value stream concepts
  • Identify business enablement opportunities and provide category related insights and recommendations. Provide commodity knowledge to internal clients on industry trends, benchmarking, and best practices
  • Build and maintain collaborative relationships with Sourcing Teams, Line of Business Leaders, and key stakeholders. Share ownership and accountability for driving and delivering results through agreed upon strategies. Ensure strategies remain in alignment with business goals over time
  • Accountable for driving communication and reporting to keep internal clients informed of progress and benefits
  • Work with internal risk and compliance groups to ensure category strategies account for relevant laws, regulations, and BAC risk policies
  • Act as change agent and advocate for procurement as a value added function
  • 5-7 years of category procurement experience, designing and implementing successful Category/Sub-Category strategies for Fortune 500 Company, preferably in the financial services sector
  • Marketing category management experience
  • Proven track record of leading large, complex, category management activities at enterprise level, including multi-geographic programs. Ability and experience coaching in Category Management leading practices
  • Innovative Thinking: Proven ability to connect ideas, events, and circumstances to find category management solutions to business problems or goals
  • Applies flexible approach (es) to achieving category management results in dynamic situations
  • Skilled in change adoption, change management and resource assessment
  • Ability to work independently. Energetic and self motivated
  • Experience influencing others to voluntarily adopt Category Management practices
  • Strong analytical and financial skills
  • Strong oral and written communication
  • Proficiency in Microsoft Word, Power Point, Microsoft Project and Excel
36

Senior Digital Campaign Manager, Marketing Resume Examples & Samples

  • Responsible for the day-to-day campaign management of 3rd party paid digital advertising campaigns supporting MLB Clubs and MLB.com products
  • Ensure all digital advertising campaigns, beginning in the idea-generation stage through execution, are managed accurately and meet all primary objectives
  • Liaison for campaigns from start to finish including: campaign planning, recommendation document development, initial campaign setup/tracking, manage deadlines and launches, securing feedback/approval, and delivery of reporting
  • Facilitate campaign communication and collaboration within Marketing department and other groups including Performance Media, Marketing Operations, Analytics and Ad Technology/Trafficking
  • Manage MLBAM Marketing’s campaign project management platform (Central Desktop)
  • Create and advance internal workflows and processes by automating tasks, updating databases and aligning internal and external business objectives
  • Link with internal Marketing Operations group for on-portal (owned media) cohesion of marketing efforts
  • Establish and maintain effective relationships with all internal and external stakeholders
  • Facilitate calls and meetings by leading agenda, when necessary
  • Manage additional projects as assigned
  • Minimum 4-6 years+ of experience with digital marketing and campaign management required
  • Knowledge of digital marketing analytics, advertising channels, advertising guidelines, creative best practices
  • Digital media activation experience including: display, video, social and mobile campaigns
  • Knowledge of e-commerce and ticketing partner purchase flows, tracking, trafficking, etc. a plus
  • An independent, process oriented, self-starter with initiative and ability to effectively prioritize and multi-task
  • Detail-oriented, organized and excellent verbal and written communication skills
  • Superior client relations and service skills
  • Flexible schedule: available weekends and late nights occasionally throughout the year, as needed
  • Proficient in Microsoft Office applications such as Excel and PowerPoint
  • Baseball and sports enthusiast is preferred
37

Manager, Marketing & Advertising E Resume Examples & Samples

  • Collaborate in the development and execution of strategic marketing programs for all E! and E! Online
  • Develop marketing briefs and other documents including creative briefs, work orders, performance recaps and overall marketing plan summaries
  • Work with outside agencies and across departments within E! to execute paid media and advertising campaigns
  • Manage the flow of information and materials among departments to facilitate the marketing and advertising process
  • Facilitate the planning, implementation and execution of affiliate promotions and consumer media for E! including on-air, print, outdoor, online, social and alternate media vehicles
  • Spearhead traditional and non-traditional grassroots marketing efforts
  • Manage the development and management of budgets for marketing programs and campaigns
  • Cooperate actively with members of the Marketing department, cross-functional departments and external partners to ensure inputs/approvals are met for campaign elements
  • Manage and track Marketing & Advertising budget, including forecasting, cash flow and invoice documentation
  • Coordinate Cross-Channel Synergy marketing efforts
  • Minimum 3-5 years experience in brand marketing or digital marketing/media with consumer-driven, pop culture-related brand(s)
  • Knowledge of traditional, online, and social media required. Must be proficient in PC/Macintosh programs: MS Word, Excel, PowerPoint
  • Must possess strong organizational skills, writing ability, project management and effective communication skills
38

Senior K&i Manager Marketing & Consumer Insights Resume Examples & Samples

  • Provides expert research guidance and consulting using advanced research tools to guide the BU and as a key consultant across the Regions. Will work with Philippines, Thailand, Indonesia, Vietnam, Malaysia, Singapore and Myanmar marketing teams as an expert to assist Brand and IMC teams
  • Expert use of Focus Groups, LINK, Immersions, Concept Tests, and other research approaches to inspire winning communications, activations, programs
  • Inspires strategy documents (BVAs, Liquid and Linked Briefs, etc.)
  • Leads the wise application research to test and refine marketing concepts and approaches for communications and new product development
  • Leads and drives the K&I components and tools of the End-to-End Planning Process to across the BU and in the Regions to inspire proper planning
  • Supports the Marketing teams by leading and guiding the following initiatives and others that are related
  • PITA analysis to understand growth opportunities and challenges
  • RFR (Recruitment, Frequency, Retention) analysis to create focus on the right drivers of growth
  • DICE to understand wise brand positioning, targeting and focus
  • STRAP to evaluate the strength of marketing initiatives
  • Consumer Behavior Clusters to segment market opportunities and create marketing, portfolio and brand focus
  • The position has no direct reports. However, as a Senior K&I Manager, they will often direct peer teams of associates on complex cross-market initiatives. They will also direct supplier teams to assure the work meets TCCC objectives and requirements
  • Strong, senior thought leader
  • Holistic, systemic thinking
  • Meticulous & structured
  • Creative, curious, intuitive, quick learner
  • Communication & persuasion skills
  • Collaborative/Team Player
  • Strategic partner & team builder
  • Drives Innovative Business Improvements
  • Lives the Values
  • Seasoned project manager
  • Projects will span multiple countries and require tight timelines and reliable deliverables
  • Strong supplier and vendor management is a must
  • Robust analysis, problem solving & synthesis abilities
  • Data analysis/Interpretation - ability to convert general data and findings into applied, specific information that add value to business planning
  • Ability to identify and summarize the key issues/ challenges/ opportunities for improved business performance
  • Ability to lead workshops to push synthesized information into application
  • As part of the Marketing K&I team: Deep understanding of marketing principles, process, and development and research tools to inspire
  • This role may periodically backup and support our Commercial K&I team: Therefore, this position needs to have meaningful understanding of Commercial / Bottler needs and realities
  • Deep understanding of BVA, Liquid & Linked Briefs and research required to inspire them
  • Deep understanding of advertising principles and how to use Focus Groups, LINK and other tools to inspire development and refinement
  • Strong ability to guide complex consumer exploration research projects and transfer that knowledge through Marketing, IMC and Brand teams
  • Some understanding of Opportunity Mapping, 8-Lens Analysis and the ability to lead workshops to develop system-aligned focus on opportunities
  • Some understanding of Commercial and Execution principles and how to use Consumer Clusters, Conjoint Studies, Motor Studies and other resources to inspire strong OBPPC plans
  • Ability to meaningfully participate in relevant shopper and customer exploration research projects and transfer that knowledge through Commercial, Bottler and other internal teams
  • 10+ years of solid research experience with 5 years of management experience
  • 3+ years of experience with a leading FMCG agency in a senior role
39

Manager, Marketing Pr Resume Examples & Samples

  • Determine subject coverage with a focus on generating outstanding P.R. for marketing content and for members of the global marketing community
  • Within this, design and deploy a powerful, dynamic and real-time holistic communication channel within Spark City for the Chief Marketing Officer
  • Manage copywriters, designers and back end content loaders to deliver on the portal objectives. The Manager; Marketing P.R. will also have excellent on-line journalistic experience as they will also be a key content contributor
  • Design and manage a distributed publishing model that fosters ownership of published content by content owners (e.g. brand managers) and collaboration within communities of practice- in Atlanta and across the globe. Within this will partner with change management director and HR to build contribution to content and collaboration into individual’s performance objectives
  • Design a communication strategy that delivers the content with the maximum efficiency and effectiveness
  • Direct operations of the annual marketing awards program– in a new and innovative ways (e.g. that ‘heros’ contributors)
  • Acts as the key contact with the Marketing Technology team to i) re-imagine the technology capabilities of Spark City to deliver on the vision of leveraging our networked advantage e.g. integration of internal social collaboration tools and external social media, synergies between Spark City and other communication channels e.g. Journey, Customer Portal, simplified the backend content load process to facilitate the distributed publishing user experience ii) develop and leverage actionable metrics that lead to continual and on-going improvements of the user experience and enabling technologies
  • Develop and maintain relationships with marketers at corporate and around the system to maintain and update content
  • Develop and maintain a relationship with Marketing Leadership (e.g the CMO) to ensure powerful transmission of leadership messages
  • Direct the look and feel and user experience of the homepage and all areas of the site
  • Maintain marketing website email box, answering questions and concerns from the marketing community
  • Excellent on-line editorial and creative writing/journalistic skills
  • Supervisory skills in assigning reviewing and managing workflow
  • Effective collaboration with a wide range of stakeholders to create compelling content in a timely manner
  • Ability to react well and manage deadlines in a competitive pressurized environment
  • Strong ability to prioritize projects and allocate resources effectively
  • Excellent presentation skills with a proven track record of relationship-building
  • High comfort/knowledge and interest of web-based technologies
  • Experience working with Content Management Systems (WordPress, Adobe CQ), Photoshop, Platforms e.g. Salesforce and web analytic tools
40

General Manager, Marketing Resume Examples & Samples

  • 12 – 15 Years professional Marketing experience related to consumer financial products and services
  • Extensive proven leadership experience
  • Prior bank marketing experience specific to consumer products & services
  • Experience of working with creative and strategic advertising agencies
  • Extensive experience of the automotive industry (sales and marketing; Dealers)
  • Experience working with media agencies
  • Proven innovation and best practices
  • Innate and expert understanding of multiple marketing disciplines
  • Extensive digital marketing experience including websites, CRM, social media, mobile marketing, and e-commerce
  • Teamwork and collaboration cross divisionally and within the greater corporate environment
  • Innate understanding and experience of automotive dealers and the retail car business
  • Performance driven
  • Results-driven and proven track record in implementing marketing strategies and executing marketing plans
  • Proven strategic marketing skills
  • Ability to design and implement marketing strategy that supports business imperatives
  • Experience in developing consumer marketing strategies for organization(s), particularly around financial products
  • Significant experience working with agency partners
  • Automotive OEM industry experience
  • Proven ability to lead and develop people -excellent people management and coaching skills
  • Ability to adapt and change and enhance skills to meet the requirements of a complex business environment and evolving customer needs
  • Strong communication skills with a natural talent to "tell a story" to make a case for a new product or new business initiative
  • Ability to “think outside the box” with a highly creative and innovative mindset
  • Willingness to do whatever it takes to achieve objectives – “can-do attitude”
  • Willingness to take risks and act decisively with regard to new opportunities
  • Demonstrated project leadership and ability to lead multiple project simultaneously)
  • Successful partnering with key functional areas of the business including sales operations, product development, finance controlling, Purchasing, HR and IT
  • Advertising / media agency experience
41

Manager, Marketing Partnerships & Promotions Resume Examples & Samples

  • Support global licensed promotions strategy and activities for TV brands and Film Franchises
  • Contribute and support sales efforts for the group including the brainstorming of potential promotional partners, development of key sales presentations, ideation of creative concepts and building of sales / presentations
  • Manage outside agencies in relation to promotions, with key focus on international territories
  • Write deal memos and secure all internal and 3rd party approvals for licensed promotional deals (including legal, TCFTV, network, theatrical, etc.)
  • Execute deals from start to finish by working with promotional partners, agencies, internal, and third parties to ensure we deliver the highest quality promotions in the market
  • Report global promotional activity to senior management on a regular basis
42

Manager Marketing Resume Examples & Samples

  • Developing innovative ideas and pinpointing business problems
  • Analyzing and interpreting a variety of information
  • Analyzing sales data
  • Particularly working with the stakeholder to establish their aims and objectives
  • Analyzing existing data, market reports and trends
  • Keeping up-to-date with cultural/social trends and customers’ views and attitudes
  • Making presentations to stakeholders
  • Presenting ideas and conclusions to stakeholders
  • Possessing confidence and good interpersonal skills
  • Team working abilities
  • Presentation and verbal communication skills
  • Commercial awareness
  • The ability to cope with pressure
  • Effective analytical and organizational abilities
  • Need enthusiasm, stamina, determination, self driven orientation and perseverance to succeed
43

Manager, Marketing Resume Examples & Samples

  • Develop with the Creative Services team and implement the brand positioning for h2, including a brand standards guideline that covers visual territory for the brand, as well as copy voice, tone, and manner
  • Develop key, brand-consistent seasonal campaigns for Spring, Fall and Holiday, as well as monthly/weekly focus campaigns that support the seasonal fashion direction & product buys
  • Develop and execute all hr2 marketing including traditional media, online & social media, in-store traditional & digital signage and visual to drive sales for the division
  • Partner throughout the organization, educating groups on the positioning of this new brand and ensuring delivery of marketing & support materials that capture the unique position of hr2
  • Partner with the hr2 Buying & Store Operations teams to develop plans to drive the business
  • Partner with the hr2 Merchandising/Visual Manager to ensure flawless execution of campaigns etc. at store level
  • Partner with the Holt Renfrew Creative Services group to execute all creative & production needs for hr2
  • Partner with the Holt Renfrew Analytics & Insights group to develop customer reporting and research
  • Partner with the Holt Renfrew PR team to develop the ongoing hr2 PR strategy
  • Participate in Holt Renfrew strategic marketing initiatives, as requested, to further support the marketing team
  • Educational Background: Degree or diploma in Marketing or Business or related discipline, or equivalent experience
  • Minimum 5 years of progressive marketing experience, preferably in a retail environment
  • Positive, high energy team player with proven leadership capabilities who takes initiative and ownership, and drives results through people
  • Excellent communication, presentation and negotiation skills
  • Sound knowledge of all marketing channels - from branding and advertising to online & social media, to in-store signage and promotional levers
  • Keeps abreast of competitive, cultural and fashion trends
  • Strong knowledge of Microsoft Office and aptitude for system-based tools
  • Ability to travel to stores
  • Lead with Passion
  • Earn lasting Relationships
44

Manager, Marketing Resume Examples & Samples

  • Achieve traffic generation objectives for our facilities by researching and identifying key target segments in consumer and professional imaging
  • Align programming with business objectives of our respective business units; coordinate with internal stakeholders and external partners
  • Meet community engagement objectives by delivering high quality, market relevant events and outreach activities
  • Improve the community acceptance of our facilities through regular relationship outreach to key influencers and collaborators
  • Accomplish marketing objectives for our facilities and associatedprogramming; guide MarComm briefs; coordinate creative and media plans with internal marketing teams
  • Sustain operational continuity and efficiency of our Costa Mesa & Hollywood facilities through engaged management of our supporting team members in both facilities
  • Meet financial objectives by providing budget input and oversight; implementing efficient operational processes
  • Provide market and competitive analyses of outreach activities to maximize ROI
  • Bachelor degree in business or marketing preferred, and a min. of 5 years of experience in marketing or related field
  • Understanding of marketing concepts & strategies
  • Experience to include event management
  • Imaging industry familiarity
  • Ability to develop and maintain strategic relationships
  • Team management
  • Ability to work occasional nights/weekends
45

Manager, Marketing Magic Access Resume Examples & Samples

  • Along the approved business and strategic direction, identify opportunities & implement tactics to maximize existing member base & revenue, and grow visit per guest
  • Work closely with Revenue Management & Analytics, and other internal partners to create ticket products, entitlements and incentives for retention campaigns to drive loyalty and revenue
  • Support the Head of Magic Access, to lead a cross-functional operation team in delivering overall product and guest experience, on a year round basis
  • Work with Revenue Management & Analytics and Consumer Database Team to establish metrics and evaluate Magic Access program success
  • Design and execute all Magic Access marketing communication materials for advertising, in-park collateral, selling brochure, social media, Magic Access portal and CRM uses
  • Working closely with Consumer Database Team to identify guest behavior trends, develop data-driven & segment-focused programs
  • Managing overall Magic Access budget to achieve business goals
  • At least 10 years’ relevant working experience, with at least 3 years’ track record in independently leading a loyalty program
  • Relevant experience in hospitality, fast moving consumer product or luxury goods will be preferred
  • Ability to resolve difference and collaborate with internal and external partners on delivering MA program
  • Interpersonal and negotiation skills to interact and influence different partners to ensure smooth operation
  • Ability to act and make strategic decisions on program development, quality & creative control, and resource deployment, based on business needs and guest preference
  • Fluent in written and verbal English, Cantonese and Putonghua
  • Bachelor degree holder in Communications, Marketing Management or Information Systems
46

Manager, Marketing Resume Examples & Samples

  • Lead the creation of the marketing strategy for North America each season across new product launches, Holiday, Gift with Purchase, Gift with Visit, Sampling and Events
  • Spearhead the development of both national and retailer-specific marketing programs
  • Guide the development of the promotional and marketing calendar, integrating activities across all Lab Series distribution channels in North America
  • ) Program Execution
  • Partner with Global Marketing to develop 360 degree new product launch campaigns and promotional programs, ensuring relevancy for the North America market
  • Partner closely with Merchandising, Education, Demand Planning, and other cross-functional groups in the planning and execution of marketing programs of including system set up, allocations, merchandising execution, field execution and field communication
  • Manage marketing grid to ensure all marketing programs are set up according to ELC standards and delivered on time and on budget
  • Lead non-saleable allocations and operations (Passport) including sampling and collateral
  • Collaborate with online group to maximize online programs and bolster retail sales
  • Partner closely with education to ensure consistency across consumer and sales associate communications
  • ) Retailer-Specific and Field-Driven Programs
  • Direct development and execution of account specific marketing programs
  • Guide the development of retailer presentations of the marketing program, with the goal of generating retailer support and open to buy for Lab Series’s seasonal marketing and promotional programs
  • ) Business Analysis
  • Make analytically supported recommendations to influence sales performance and budget development
  • Partner closely with demand planning, field sales and retailers to forecast new launches, sampling and promotions
  • Measure the effectiveness of marketing programs during and post launch
  • ) New Product Launch Budget Management
  • Plans annual marketing budget and updates monthly
  • Recommends strategies and tactical plans to ensure the most efficient spend of marketing funds with maximum sales impact
  • Must have the strong analytical skills and detail orientation
47

Manager Marketing / Asia Pacific Resume Examples & Samples

  • Provide brand marketing and theatre launch best practices consulting and tools to IMAX theatre clients as assigned, with a focus on JV clients and critical theatre launches throughout Asia. Involves ongoing consulting, site visits as required and client training sessions. Specific focus will be on working with our JV clients to ensure a successful launch and ongoing marketing program
  • Identify and help develop deliverables and strategic marketing and business development programs that will contribute to the success of our clients, i.e. related to branding and signage, theatre staff training and up-selling, marketing strategy development and execution, PR and promotions etc
  • Participate in client meetings and presentations; develop a rapport with all clients and prospective clients to further our learning and ability to bring benefits
  • Develop and maintain relationships with local/international studio marketing and distribution counterparts/territory offices to ensure integration of IMAX and regional theatre support
  • Create additional exposure and generate attendance for each film by securing cross-promotional opportunities on country specific and regional levels
  • Act as the local IMAX marketing ambassador and ensure constant improvement to client relations across the region
  • Develop relationships with local studio marketing counterparts/territory offices to ensure integration of IMAX in film campaigns and securing regional theatre support
  • For each film launch, work with the Director, Marketing Asia Pacific and the LA based marketing group to develop and implement overall marketing strategies
48

Manager, Marketing Resume Examples & Samples

  • Build team relations that fosters an effective and productive environment
  • In conjunction with store management, actively coach and counsel selling teams to reach their fullest potential and maximize business opportunities
  • Work with account executive and store management in proactive recruitment and interview for talent selection
  • Collaborate in developing education requirements and in-store sessions for each season
  • Plan and manage store events and client outreach for the store, in collaboration with the Marketing team
  • Develop, manage & report on monthly store budget and return-on-investment (ROI) of store events
  • Ensure alignment of national charitable program at local store level, according to guidelines
  • Support the execution of marketing events and public relations, including budget allocations, as per guidelines
  • Drive the production process on events, partnering with Marketing team on copy and proofreading merchant/regional event print requests
  • Develop event concepts and detail in partnership with store management, marketing team, and merchants
  • Works with Marketing teams on communication of events and event calendar capacity
  • Takes the opportunity to champion specific projects
  • Works with the Marketing team on planning and coordination of media attendance at events and interviews (where applicable)
  • Manage community relations and marketing outreach programs with community partners (business associations, Tourism, hotels, etc.) to drive traffic into store
  • Work with team members, stores, merchants to support local appearance product launches and events
  • Develop strategic and tactical marketing plans for a variety of Holt Renfrew services and experiences, including (where applicable) Holts Café, spa & salon, concierge, personal shopping, etc
  • As appropriate, research and suggest appropriate networking opportunities and events to store management
  • Support the execution of employee communication programs within the store
  • University Degree or Community College Diploma in Business or related discipline
  • 5+ years successful marketing, business development experience
  • Excellent track record of driving business performance
  • 5+ years successful leadership experience
  • Affinity for luxury retail
  • Dynamic self-starter
  • Be extraordinary
  • Drive performance
  • Celebrate successes
49

Manager, Marketing Resume Examples & Samples

  • Follows through on all consumer marketing execution and is ultimately responsible for completion and stewardship, for key network priorities
  • Manages assessment and requesting of marketing assets for show launches and brand campaigns, working alongside the network Creative team and/or partner agencies
  • Acts as the main point of contact for digital efforts, working closely with the digital teams for paid and editorial strategy for show launches
  • Identifies marketing trends and insights as it pertains to digital, social, mobile and TVE (television everywhere)
  • Works closely with Research (internal and partner agencies) and other departments within the network to ensure all pertinent information is available to the marketing department
  • Writes and prepares creative and digital marketing briefing documents
  • Assists Director in preparing overarching campaign/launch briefs inclusive of past season ratings, digital highlights, goals, opportunities, marketing strategies and positioning
  • Oversees Local Activation Specialist, and will work collaboratively to amplify marketing touch points in local, priority markets
  • Works with Coordinator on approvals for Marketing collateral and assets in support of show launches and brand initiatives
  • With Director/VP, reviews and provides input on Key Art and Broadcast development
  • With Director, prepares marketing recap deck for each series
  • Works closely with other NBCU network and cable partners to gather best practices as it relates to digital marketing
  • Liaises with Legal department to ensure all on-site and/or on-air promotional stunts have been vetted and approved by Legal to ensure compliance with network standards and practices
  • Undergraduate degree with a specialty in Marketing, Advertising, Communications or a related field
  • Minimum of 5 years of experience in marketing, Advertising, Communications or similar
  • Preference for candidates with a background in digital and social media
  • Proven track records executing strategies to increase brand awareness and advocates
  • Spanish language fluency – verbal and written
  • Experience managing others
  • Strong creative and communication skills with ability to write concisely and clearly
50

Brand Manager, Marketing & Category Resume Examples & Samples

  • Leads cross-functional and project teams to deliver strategic recommendations, new products and/or marketing programs
  • Coach and mentor teams to enhance brand management knowledge
  • Promotes a successful attitude, confidence in leadership and teamwork to achieve business results. May serve as proxy for director in key meetings
  • Supports the implementation of company programs to ensure the success of the Company
  • International experience preferred
  • 3 or more years of experience in a role managing 2 or more budgets
  • Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes. in cross-functional projects and activities
51

Manager, Marketing, Jo Malone Resume Examples & Samples

  • 35% Develop and manage seasonal retailer and FSS marketing calendars ensuring alignment with North America strategic priorities
  • 20% Build and manage fiscal A&P budgets while conducting monthly reconciliations with Finance and proposing reinvestment initiatives
  • 20% Manage creative process and approvals for all consumer-facing print media and collateral
  • 10% Manage CRM evolution and programming
  • 5% Develop and distribute monthly marketing communication to ensure flawless execution of all marketing programs
  • 5% Manage US pricing 3-year strategy with GPS team and competitive pricing review
  • 5% Compile and coordinate global launch recaps and track competitive market forces
  • 5 + years of related experience
  • Travel time = 20%
  • Interpersonal and computer skills
  • Microsoft Word, Excel, Outlook, and PowerPoint
  • Strong written and oral communication
  • Exceptional presentation skills
  • Possess a strong financial acumen and the ability to think strategically
52

Manager, Marketing Services Resume Examples & Samples

  • Develop materials and resources needed to support sales and marketing on all mediums and platforms; linear, digital, social, experiential
  • Communicate networks established branding and relevant programming in a dynamic manner; both visually and written
  • Collaborate with groups in communication and design
  • Create communication materials for trending and new relevant concepts in media and sales
  • Design and execute successful social media initiatives
  • Communicate and manage process with vendors
53

Manager, Marketing Partnerships & Promotions Resume Examples & Samples

  • Must have a BS/BA or MBA in Advertising/Marketing, a demonstrated background entertainment or consumer products/retail and have 5 plus years of experience in developing promotional, corporate sponsorship and cross-merchandising programs, you've got what we want
  • Must have a proven creative flair for promotion and the ability to manage high-level relationships with show producers, creative executives, and exhibit the sophistication and skills necessary to establish, maintain and pitch across a broad spectrum of consumer categories
  • Must be both a big picture thinker, yet comfortable with managing the details and minutia of executing a promotion
  • Must be excellent at relationship and consensus building across many internal divisions, third parties, and throughout the consumer marketing industry at large
  • Must be comfortable working in a lean environment and handling some administrative duties
  • Want a big thinker focused on big results, with a small ego
  • Absolute necessity to be detail-oriented and a team player
54

Manager, Marketing Services Resume Examples & Samples

  • Bachelor’s degree required. 2-3 years of experience working within ad sales, ad sales marketing, media, media agency in the industry
  • Must be proficient in Word, Excel, Outlook, PowerPoint, Internet Explorer, Adobe Photoshop and Slide Rocket
  • Strong written and verbal communication skills as well as interpersonal skills
  • Ability to perform strategically and collaborate efficiently in a team environment
  • Ability to demonstrate a basic understanding of the industry and business units
  • Must be detail oriented and possess strong multi-tasking skills
  • Ability to identify work priorities and requirements completing projects on time
55

Manager, Marketing & Consumer Insights Resume Examples & Samples

  • Minimum of a University degree with a focus on Marketing, Finance, Computer Science, Mathematics, Statistics, Economics or other applicable quantitative discipline
  • 3 – 4 years’ experience in Marketing, Customer Relationships Management, Shopper Marketing with analytical methods and tools used to support business users in adopting insights into everyday decision making process
  • The ability to understand and leverage consumer insights associated with product categories and translate this into high impact marketing activity is essential
  • Analytical project work will require exceptional analytical skills, strong problem solving skills and the ability to make sound business decisions
  • Advanced quantitative and analytical skills with a keen eye for gaining insights from volumes of data and/or qualitative research
  • Knowledge with in-store POS, display, design and retail promotions
  • Strong presentation (public speaking), relationship building, and management skills
  • Proven problem solving skills with the ability to gather and assess information, formulate and evaluate alternatives and propose a recommended solution
  • Excellent organizational, multi-tasking skills with the ability to work in a fast paced environment. With excellent written and verbal communication skills are imperative
56

Manager, Marketing Resume Examples & Samples

  • Demonstrated leadership and team skills
  • Excellent influencing and interpersonal skills
  • High levels of accuracy and attention to detail, the ability to work to multiple deadlines
  • Strategic thinking skills
  • Prior exposure to multi-functional work environments including the US
  • Proven track record of success with traditional and new media campaigns
  • Strong understanding of evolving entertainment consumption models in Canada including Digital
  • Expert in MS Office and quick to adapt to new applications
  • Home Entertainment experience preferred
  • Marketing experience required
  • Masters in Marketing or MBA preferred
57

Manager Marketing Resume Examples & Samples

  • Develop and execute key thematic campaigns that tell the Pearson story and drive the shift to digital and services
  • Develop and execute key title campaigns for key first editions and growth revisions
  • Determine Pearson’s strategy around national conferences, included attendance, sponsorship, speaking opportuities, programming, customer outreach
  • Plan and execute compelling national customer events which attract instructors through presentations by thought-leaders, professional development opportunities, industry partnerships
  • Be responsible for marketing budget and effectiveness of marketing spend and profit contribution
  • Track ROI and monitor KPIs to ensure campaigns are effective and contributing to overall profit
  • Work closely with other groups in Higher Ed, including programs, social, communities, communications, field marketing, etc to extend reach and amplify campaigns and strategy
  • Eight years of successful publishing experience required, including at least three years of succesful marketing experience
  • Qualifications in Internet Marketing Communications and Web Analytics a plus
  • Excellent presentation and speaking skills
  • Effective organizing and prioritizing skills
  • Exhibit special expertise in the areas of strategic planning, research and marketing, and product planning
  • Ability to manage multiple priorities and to interface effectively with customers and with other departments within the organization
  • Strong analytical skills to both gather and interpret key data points to drive campaign decisions
  • Excellent interpersonal skills very valuable in driving concensus and momentum around campaigns
  • Strong aptitude and curiosity to leverage Social Marketing and Data Analytics in reaching targeted customers
  • Interest in continued professional development
58

Manager, Marketing Resume Examples & Samples

  • Work with on-air department, creative agency, online, social media, production, and place media/FOX Deportes messaging in secured media buys/barters/cross promotions. Work across departments to ensure timelines are met and messaging windows impact ratings
  • Develop cohesive and comprehensive off-channel messaging throughout the year around brand priorities
  • Manage experiential marketing efforts and FOX Deportes’ on-site presence. Work closely with on-site production staff, affiliate sales and digital team
  • Provide additional touch points for target market and build experiences of our brand while meeting objectives of other departments (sign-ups for affiliate partners, etc.)
  • Manage consumer focused engagement of talent through work with Production and Executive Producer of News
  • Work with PR and Marketing Director to uncover opportunities where FOX Deportes talent or shows could be highlighted
  • Drive greater viewer engagement with talent and shows
  • Explore relationships with targeted media and events and develop mutually beneficial programs
  • Additional messaging and branding through off-channel vehicle (non-paid media)
  • Manage general administrative duties: Budget tracking, internal legal routing, vendor contracts, process invoices, and maintenance of monthly asset tracking/deliverables
  • Manage all digital and social media marketing efforts (sweepstakes – consumer contest) for FOX Deportes
  • Provide additional touch-point for target market and build brand experience while meeting objectives of other departments (increase traffic to the website and increase followers on Social Media)
59

Manager, Marketing Resume Examples & Samples

  • Minimum 2+ years of experience working in the media industry in Consumer/Integrated Marketing or Agency focused on Media/Television; experience with social networking platforms and tools is required
  • Must have strong knowledge of the US Hispanic market and Sports
  • Must be bilingual (Spoken and written Spanish required)
  • Bachelor’s Degree in Communication/Marketing
  • Ability to build credibility and collaborate with internal departments, partners and vendors
  • Strong analytical skills with experience managing a budget, accruals, etc
  • Must be highly skilled in the Microsoft Suite (PowerPoint, Excel, Word, Outlook) & Photoshop; willingness and ability to learn other programs
  • Must be a proactive with the ability to anticipate and plan for upcoming projects and initiatives
  • Ideal candidate will be a creative and strategic thinker with the ability to multitask
60

Manager, Marketing Resume Examples & Samples

  • Exemplifying the BMO Our Way
  • Solution and goal orientation
  • Self-starter who is highly motivated with a bias toward action
  • Customer centric focus
  • Monitoring and Coordinating: This role would coordinate with partners to achieve marketing plan objectives effectively and within guidelines including key partners in the process
  • Bachelor’s degree in marketing, or related field
  • Financial Services experience preferred but not required
  • Strong knowledge of the marketing development process including strategy formulation, client insights, creative evaluation, media and production
  • Strong knowledge or direct and online marketing and related strategies
  • Understand business plans, financial goals, objectives
  • Strong strategic planning and marketing skills
  • Problem resolution and reasoning skills
  • A balance of strong analytic and creative skills
  • Exceptional project management skills and attention to detail
  • Proven ability to lead cross-functional teams while demonstrating strong collaboration skills
  • Worked in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations
61

Category Manager, Marketing Resume Examples & Samples

  • Supporting the marketing in-store and promotional print category in Asia
  • Create and execute the local Category Strategy
  • Secure strong local stakeholder management
  • Regular updates of local/regional market intelligence insights
  • Build and maintain local/regional supplier base - incl. contracting, negotiations, SRM, risk management and supplier performance
  • Drive sourcing process locally
62

Manager Marketing Skincare Resume Examples & Samples

  • Develop a market strategy to meet business growth objectives
  • Develop strong understanding of product composition, performance, textures, safety etc
  • Develop strong understanding of consumer behaviour and expectations in skincare category
  • Develop and implement strong expert marketing plans around advice
  • Business analysis through market data, knowledge of competitors, market trends and consumers
  • Driving new product launches and striving to maintain growth on pillar products
  • Plan and manage marketing budgets
  • Conceptualize and design brand presentation in different channels for superior customer experience
  • Contribute to upgradation of training and performance of field force
  • Ensure sales forecast accuracy
  • Support global projects
  • Managing internal and external stakeholders effectively
63

Manager, Marketing Promotions Resume Examples & Samples

  • Internal Project Mgmt & Deliverables
  • Successfully partner with internal business units and content teams working with the Sr. Manager and Director, to formulate custom digital and cross media ad sales solutions
  • Develop promotional plans to identify specific content elements, custom production and social impression goals
  • Attend external meetings and calls with clients and agencies (as needed)
  • Develop thorough briefing documents of all marketing promotional elements to be executed
  • Develop post-mortems, case studies and campaign summary materials
  • Confirm proper approvals are followed i.e. Product, Legal, Brand, Finance, Production, etc
  • Surface scope changes or execution issues as they arise
  • Build relationships with cross functional teams and understand each team’s individual processes and job requirements
  • Minimum of 7+ years marketing/promotional experience, with 3+ years in digital (w/expertise in selling branded content opportunities)
  • Strong working knowledge of the social media landscape and best practices across platforms
  • Experience working with nation-wide clients and leading a cross-functional team in time line driven
  • Resourceful and responsive to change
  • An optimistic, solution oriented professional who leads by example
  • Experience in developing branded micro-content solutions with social amplification
  • Highly proficient with Powerpoint, KeyNote, Word, and Excel
  • Proven track record translating marketing and promotional objectives into results for advertisers
  • Excellent written, verbal and listening communication skills
  • Proven analytical, quantitative and financial analysis skills
  • Strong time management skills and ability to adhere to deadlines
  • Salesforce experience and Photoshop a plus
  • A energetic, positive, “can do” attitude
  • Ability to work in a highly matrixed environment
64

Manager, Marketing Resume Examples & Samples

  • Manage the marketing of priority releases including the creation and management of marketing budgets and the execution of marketing plans
  • Participate in near and long term creative planning to ensure a strong and continuous release schedule inclusive of all Sony Music labels and label groups
  • Work with Content Group and A&R to ensure comprehensive, cohesive delivery of all content and product related elements
  • Work with Digital team to ensure fully conceived and implemented online and mobile marketing plans
  • Work with Sales to ensure maximum realization of sales targets
  • Work with International to ensure marketing plans and project needs are met and executed
  • Liaise with Radio & TV group to create and execute plans where appropriate
  • 3 or more years marketing experience in the entertainment industry
  • Creative self-starter with ability to multi-task and thrive in a fast-paced environment
  • Outstanding attention to organization and detail
  • Proficiency in Microsoft Office and a broad knowledge of the digital landscape
  • Strong interpersonal skills - able to communicate with all levels of global management
65

Manager, Marketing Partnerships Resume Examples & Samples

  • Leads partnerships at DSW, refines strategy on an ongoing basis
  • Innovates current partnerships and defines future-state partnership criteria
  • Proactively pursues innovative, forward thinking opportunities and partners to drive emotional connection and affinity within DSW’s existing customer pool and uses to develop new customers
  • Identifies, networks, and develops key partners that change the perception of DSW for key target audiences; uses as a means to acquire new customers
  • Collaborates with marketing partners to understand, support and expand in-process initiatives
  • Builds and maintains key vendor relationships. Represents DSW in meetings with partners ranging from specialists to senior level executives
  • Manages Partnership cadence to strategically balance quantity and timing of partnerships throughout key selling periods
  • Works with marketing partners to generate innovative ways for DSW to engage with customers through various touch points
  • Collaborates with cross functional partners in marketing, merchandising and store operations to coordinate initiatives and the communication to stores when applicable
  • Drives brief process and collaborates with internal creative team to develop required asset
  • Manages expenses within the partnership and co-op advertising budgets; responsible for projecting & controlling expense while managing opportunities; manages co-op billing process
  • Patterns the retail and footwear industry for successful and unique partnership activities; applies learnings to DSW partnership strategy as a means of growing brand awareness and credibility for carrying top footwear brands
  • Bachelor’s degree in Marketing, Statistics, Finance or other Social Science or undergraduate degree and relevant experience
  • 5+ years’ experience in developing and managing strategic partnership strategies/programs including financial results of such strategies
  • Agency or corporate retail experience preferred
  • Innovative thinker; Ability to develop/concept innovative and relevant ideas
  • Strategic mindset with forward thinking focus
  • Ability to manage multiple projects with competing priorities in a fast-paced environment
  • Must meet all deadlines, be organized, and demonstrate exceptional follow-through skills
  • Exemplary problem-solving skills; able to identify problems and implement corrective processes
  • Skilled in cultivating positive relationships with vendors and other partners
  • Demonstrates DSW's core values: accountability, humility, collaboration, and passion
  • Function independently and collaboratively while exuding a professional presence
  • Must exhibit critical thinking skills and independent thought
  • Strong oral and written communication and interpersonal skills; skilled at presenting technical and abstract concepts in a clear and concise way
  • Must be process-oriented with a strong attention to detail
  • Fast learner and high performer with a proactive nature
66

Brand Manager, Marketing Resume Examples & Samples

  • Develop and manage the marketing plan with guidance from the Senior Brand Manager and, in partnership with media and creative agencies
  • Work with media and creative agencies to
  • The ideal candidate will have 4-6 years of client-side experience in developing, executing and measuring campaigns and programs, preferably with a financial brand or at a global level
  • A keen understanding and appetite for all things digital and marketing
  • Ability to analyze web traffic and online consumer behavior
  • Demonstrable experience leading and managing display advertising campaigns
  • An entrepreneurial spirit and positive, go-getter attitude!
  • Superior written and oral communication skills
67

Manager Marketing Resume Examples & Samples

  • Minimum of seven years of marketing experience or equivalent
  • Experience managing creative agency relationships
  • Creative thinking and problem solving skills
  • Strong commitment to excellence
68

Manager, Marketing Resume Examples & Samples

  • Product partners
  • Legal and compliance
  • Sales Effectiveness
  • Monitoring and Coordinating: This role would coordinate with partners to achieve communication and marketing plan objectives: product, sales force
  • Marketing: This job has authority to ask for analysis, research, and marketing support from other marketing teams in order to support the development, execution, and analyzing of retail marketing and customer communications
  • Agencies: Customer Communication Manger directs and analyzes content and creative with partner agencies including providing key inputs and review for marketing campaigns and communication initiatives
  • 5+years marketing experience
  • MBA or comparable degree or experience preferred
  • Strong knowledge of the marketing development process including strategy formulation, consumer insights, creative and content evaluation, and production
  • Strong knowledge of direct and online marketing and related strategies
  • Strong analytical and problem solving skills, with the ability to analyze and translate complex communication requests
  • Strong written (including editing), oral communication and presentation skills
  • Ability to influence through reasoning
  • Exceptional project management and organizational skills and attention to detail
  • Demonstrates strong collaboration skills
  • Ability to understand objectives and the impact of each communication
  • Ability to develop and maintain budgets and critical paths, adhering to tight timelines
  • Ability to effectively interface with all levels of personnel
  • Customer/client service focus
69

Partner Manager Marketing Technology Resume Examples & Samples

  • Build, cultivate and lead relationships with the world’s largest MarTech partners from C-level executives to product leads
  • Identify business and product value exchange for Facebook and partners ultimately serving mutual clients better than ever
  • Co-develop MarTech partnership vision & execution plan
  • Strategize and develop mutually interesting product roadmap plans
  • Create new business models that go above and beyond advertising to holistic marketing
  • Conduct regular business reviews, and prospect new businesses
  • Identify high value Strategic partners and educate them on Facebook’s platform, technology, and solutions as relevant to the partner
  • Help develop partner strategy to drive incremental revenue
  • Work collaboratively with cross-functional teams (eg. Product Marketing, Global Sales, Agency, Marketing) to develop new client opportunities and drive revenue growth
  • Track, analyze and communicate key quantitative metrics and business trends across partners
  • Develop and operationalize internal and external processes to activate, deliver and scale revenue across MarTech partners
  • Identify trends and solutions to improve effectiveness and efficiency
70

Manager, Marketing Insights & Analytics Resume Examples & Samples

  • Performance Attribution Modeling: Owning and advancing existing proprietary models that identify connections between linear and digital T.V. conversions, and the corresponding media drivers. Working closely with the account teams to assess the challenge, discuss the possible solutions, and execute a plan
  • Advanced Analytics: From identifying the analytics opportunity to presenting the insights that impact the strategic goals
  • Data Visualization and Advanced Reporting: Assist with moving away from Excel centric reporting by creating interactive, web-based reporting built with best-in-class data visualization software
  • MBA, or MS.preferred, in Statistics, Computer Science, or Marketing
  • 5+ years experience in marketing analytics and / or research including media attribution, test design, and statistics applied to marketing (ANOVA, ANCOVA, multivariate, etc
  • Knowledge of T.V. buying process, metrics, and data sources including Nielsen, Rentrak, and, familiarity with T.V. buying platforms is a plus (Core)
  • Demonstrable strategic thinking and analysis skills, as well as the ability and confidence to make conclusions and recommendations from a business perspective
  • The ability to translate results into clear, concise presentations, written reports, and data visualization
  • Expert in Excel, proficient in a statistical software package (R, SPSS)
  • Highly skilled in accessing data from relational databases (SQL, Python)
  • Tableau or similar data visualization tools and SiteCatalyst required. Experienced with Teradata, MS SQL SSAS, Aster, Hadoop, and testing tools (Test & Target), or Ensighten a big plus
  • Highly skilled / certified with Google Analytics and Adobe Analytics
  • Web development skills a plus (Java)
71

Associate Brand Manager Marketing & Category Resume Examples & Samples

  • Progressive analytical experience in product, marketing or other relevant environment. (2 years)
  • Project leadership (1 year)
  • At least one year prior experience supporting new or existing product development
  • At least six months experience in managing a budget
  • Bachelor’s degree or equivalent related work experience or four years US military experience in a related MOS/C
  • Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss
  • Strong leadership and project management skills
72

Manager, Marketing ADF Resume Examples & Samples

  • 5+ years related experience. Bachelor degree is required. MBA is a plus
  • Highly organized and detail oriented with a strong ability to manage multiple projects simultaneously
  • Must be a self-starter with project management skills and a proactive approach to ensure all deliverables
73

Lamborghini General Manager, Marketing Resume Examples & Samples

  • To execute the brand’s business needs in the areas of Marketing to deliver growth in sales, development of the brand’s positioning and to raise awareness and desire for the brand’s products
  • To plan, manage and be responsible for the Marketing budget
  • 10+ years of experience
  • Automotive and/or Luxury brand marketing management
  • Retail and sales management experience
  • International company knowledge with head office liaison
  • Communication skills – interpersonal, presentation and written
  • Computer savvy – skilled in the use of software and using digital analytics
  • Integration – joining people, processes or systems
  • Influencing and negotiation skills
74

Manager Marketing Activation Resume Examples & Samples

  • Be responsible for how the activation/campaign appears on-site i.e. ‘what the consumer sees&#8217
  • Shared accountability with the category teams for the overall business objectives of his/her categories
  • Implement eCom EU marketing calendar for all Sport Style categories based on
  • Working knowledge of all eCommerce channels/online marketing
  • Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment and consumer behavior
  • A good understanding of the competitive landscape/trends in the fashion industry
  • Strong communication skills
  • Excellent multi-tasking, solid execution, project management and prioritization skills
  • Proven ability to develop innovative strategies and drive creativity while maintaining ROI
  • Strong analytical skills and fact based orientation in decision making
  • Creative problem solving ability to business problems in complex organization structure
  • Ability to influence cross functional teams, cultivate relationships; build consensus & influence business partners
  • A Bachelor’s or Master’s degree in business, marketing, communications or related field
  • Minimum 2+ years experience in online marketing, eCommerce, digital traffic management or digital assets field, preferably with a background in sporting goods
  • Minimum 1+ years experience in newsletter & onsite content planning and execution
  • Minimum 1+ years experience in developing promotions that drive database opt-in and purchase
  • Experienced in working cross-functional within international organization
75

Manager Marketing Activation Resume Examples & Samples

  • Overall brand & divisional priorities,
  • Key Product launches & highlights
  • Commercial opportunities
  • Local markets inputs
  • Drive execution on-site both in terms of
  • Content briefing
  • Content co-ordination, set-up & publishing
  • Efficient & timely launches of all agreed activations
  • Alignment with Acquisition & eCRM
76

Manager, Marketing Capabilities Resume Examples & Samples

  • Owning and influencing marketing capabilities that enable decisioning and delivery of offers/messages (key areas of the marketing ecosystem) and drive 1:1 communications
  • Act as the business owner and set the strategic direction for capabilities within the Marketing ecosystem the support the delivery of relevant communications (offers)
  • Prove value of customer centric programs, and lead governance for “deepening customer relationships”
  • Developing and owning customer contact strategy / guiding principles and ongoing governance approach
  • Owning, engaging, and influencing customer experience improvement opportunities across lines of business
  • Application strategy and roadmap
  • Choice of tool and/or vendor
  • Feature/functionality requirements
  • Role of application/capability within the business
  • Business rules/processes to support application
  • Change management & communication required
  • Engagement with user community and partners
  • Make an impact and value speed by getting things done in a timely manner; focusing on what matters; owning results and decisions – knowing the business from the ground up and customer in; finding ways to outperform – not settling for average; and, delivering superior results for all stakeholders in both the short and long-term
  • Inspire the will to win by being driven to win with a passion for the business; bringing out the best in individuals and teams; showing perseverance and resilience in bad times; recognizing and rewarding the contributions of others, both in little ways and more formally; and, by caring about people
  • Act decisively while working effectively in teams by being driven to win for the TD team; making things happen by leveraging their partners; taking ownership for decisions; using positive influence not power to deliver results; showing trust in their business partners; working well with people who are different than they are; and, knowing instinctively how to engage the organization to make things happen
  • Build for the future by having a vision and proactively taking action to implement it; creating an organization that starts with the customer; building organizational capabilities today that business will need tomorrow; seeking continuous improvement; and, creating a learning environment
77

Manager, Marketing, Origins Resume Examples & Samples

  • Execute Fall/Spring launch and promotional calendars in Origins free standing stores and Macy’s. Manage budget for respective channel’s marketing programs and initiatives
  • Conduct post launch and CRM analysis on all product innovation in order to provide key insights and strategy recommendations for future launches and marketing initiatives
  • Work closely with Global Marketing, Creative, Planning, Production and Sales to ensure that all merchandising collateral, product and sampling needs are current and on time for excellence in execution. Analyze and evolve effectiveness of merchandising elements and in-store eventing to achieve more impactful in-store experiences
  • Collaborate with respective key account managers and Global Marketing to develop and organize launch/animation campaigns and promotional programs to drive sales growth and optimize consumer engagement
  • Develop and execute digital advertising and social media strategies to support both Origins free standing stores and Macy’s businesses
  • Develop dedicated CRM strategies to drive customer recruitment, repeat and retention. Manage and analyze effectiveness of all CRM initiatives in support of Origins free standing store, Online and Macy’s businesses
  • Manage and execute the roll out of an expansive retail store renovation program that includes (but not limited to) dedicated CRM initiatives for customer recruitment into new store locations, sales transfer plans for store closings, store opening events, execution of amplified promotional programs for new stores openings, and post-store opening analysis
  • Manage and distribute monthly and quarterly retail stores and Origins.com dashboards for the field, develop direct mail segmentation and strategy for select distribution channels, provide associated post-analysis/recommendations, and oversee/implement new customer acquisition campaigns and analysis. Work with Macy’s/Dunnhumby and SDL tools to develop consumer reports and create case studies in order to share results and proposed plan of action
  • Participate in key retailers and sales meetings and develop respective retailer presentations and seasonal marketing books
  • Analyze competitive data through NPD to determine overall impact of programs and generate ideas / needs for programs moving forward
  • Bachelor’s degree in Marketing, Business Administration or similar
  • Must have 5+ years related experience
  • Should be a self-starter and have the ability to work on multiple projects with multiple deadlines
  • Must be an excellent team player with the ability to build, foster and nurture relationships with members of cross-function teams and external groups
  • Must be highly detail-oriented and complete assigned projects accurately and on time
  • Ability to take ownership of programs and projects
  • Ability to analyze potential results/roadblocks and have good judgment in determining appropriateness/ROI of marketing programs
  • Must have the ability prioritize projects effectively
  • Must communicate to retail/dept. stores and teams in a timely, positive and helpful manner at all times
  • Must demonstrate an understanding and passion for Origins philosophy and point of difference
78

FP&A Manager, Marketing Resume Examples & Samples

  • Coordinating the business unit's or department's development of strategic plans and annual operating plans, managing execution, and measuring results
  • Plans and manages business unit/department processes and practices to ensure that programs are aligned with company business goals and objectives
  • Prepares, communicates and educates client groups and team on changes in policies and practices within the organization
  • Providing functional expertise and executing functional responsibilities
  • Works with cross-functional teams (mainly Marketing & Category) to set targets, develop plans, conduct analyses, measure solutions and identify opportunities for improvement
  • Review new business proposals, identifies issue, risk and opportunities. Executes financial due diligence and explains ramifications of findings and recommendations for project progress
  • Creates models, conducts research, and analyzes actual business unit performance against targets in the operating plans, strategic plans, forecasts and sales incentive plans as applicable. Quantifies opportunities and risks, and recommends alternatives. Conducts ad hoc analyses as needed to support operational decision-making
  • May participate in or lead cost and price discussions with external or internal parties
79

Manager, Marketing Resume Examples & Samples

  • Strong knowledge of advertising and marketing development process
  • Strong PC skills (Word, Excel, PowerPoint)
  • Strong analytic skills and budget management experience
  • Strong knowledge and experience in working with and managing creative agencies
  • Extensive knowledge and involvement in media planning and buying and managing media agencies
  • Excellent multi-tasking capabilities
80

Account Manager, Marketing Resume Examples & Samples

  • Executing a range of integrated marketing programs, including custom content and high-impact advertising, from kick-off to recap
  • Providing post-campaign recaps to clients and internal sales and marketing teams
  • 3+ years of related experience
  • Ability to both “look up” and think conceptually and “look down” and execute exceptionally
  • Ability to convey confidence and authority to senior clients
  • Familiarity with research and measurement tools like SimpleReach, comScore, @Plan, and Omniture is a plus
81

Manager, Marketing Print Production Resume Examples & Samples

  • Work with Creative team to encourage innovative solutions and creative ideas
  • Partner closely with Brand Management to ensure marketing is produced on strategy
  • Collaborate with Technical Production, Traffic, Creative and Brand Management to ensure projects meet timing, budget and scope
  • Promote strong relationships with Visual, Store Operations and Store Design
  • Present to senior Marketing leadership, including sourcing strategies and initiatives, prototypes, work in progress, etc
  • Work well under tight deadlines and effectively manage multiple priorities and projects at once
  • Experience with print techniques including silkscreen, large format litho and web offset
  • Experience managing complex store distributions
  • Experience managing color retouching for consumer-facing uses
  • Experience managing and developing direct reports
  • 6-8 years experience in print production and procurement
  • Retail marketing experience is strongly preferred
  • Prior management experience is strongly preferred
82

Partner Manager, Marketing Partnerships Resume Examples & Samples

  • Serve as a primary contact for high priority partners, potentially Ads API, FBX and other specialties as they develop. Also play secondary contact role for all other partner concerns
  • Drive product adoption and provide ongoing education about new and existing Facebook ad products and encourage innovation
  • Support partner teams understand advanced Facebook marketing products, identify unique differentiators, and how to properly position them to clients
  • Partner with cross-functional colleagues to provide consultative services to Facebook sales and account management teams whose clients are implementing partner solutions/tools in market
  • Lead strategic and technical product development efforts from concept to launch
  • Work closely with our product team on the product vision and roadmap. Prioritize and structure partnerships based on product roadmap
  • Collaborate cross-functionally with Facebook partner engineers, product marketers, product managers and others to achieve quarterly and yearly goals for partner set
  • Track, analyze, and report key quantitative metrics both day to day and in quarterly business review format
  • Identify trends and evolving needs, develop programmatic tools and resources to improve efficiency
  • Gather partner feedback to enhance the FMP program and the developer experience
83

RFP Manager Marketing Resume Examples & Samples

  • Bachelors Degree
  • 2-5 years of RFP experience in the financial services industry
  • Possess leadership qualities, self-confidence, problem-solving abilities
  • Ability to manage complex projects
  • Propensity for working with numbers
  • During peak production periods the individual may be required to work after regular work hours
84

Manager, Marketing Resume Examples & Samples

  • Partner with marketing leads to support marketing efforts surrounding artist’s album release, as well as through lifecycle of assigned projects
  • Work closely with internal and external functional teams to develop marketing plans that effectively accomplish project goals
  • Create & maintain artists’ marketing budgets. Project and approve marketing expenditures, reconcile detail logs, and attend monthly budget meeting to inform management staff of current state of budgets and aid in communication of changes of funds needed. Request PO #s and provide vendor invoices for processing and payment
  • Coordinate artist travel on behalf of marketing teams, serving as point person between SMN administrative support and artist management
  • Consolidate and manage artist schedules including, but not limited to, product launch weeks, interview & content days and trade events (i.e. CMA Music Fest, CRS, ACM Awards, CMA Awards, etc.)
  • Serve as point person for all marketing events (venue logistics, hospitality, guest list & credentials, e-vites and general event facilitation)
  • Collect and distribute internally marketing team information, such as weekly updates, marketing plans, and tune-in notices
  • Manage the distribution of marketing team tools (such as photos, audio clips, video content, brand briefs and music videos)
  • Coordinate placement of print, radio and television advertising and oversee production of advertising elements. Assist with the creation of ad copy
  • Manage the delivery of music videos to GAC, CMT, Music Choice, CMT Canada, VEVO and other video outlets and prepare supplemental paperwork
  • Create and work with vendors for physical tools (ie banners, signage, 1- sheets, stickers, postcards etc)
  • Build weekly presentation decks
85

Manager, Marketing Resume Examples & Samples

  • Develops and maintains demographic and other market data as needed in
  • Manage programming process and projects including approvals and timely completion for changes including orchestrating changes with engineering, billing, government affairs and customer care departments
  • Prepare and execute programming change customer notices, broadcaster notices and communication plans
  • Prepare employee notices about upcoming changes and affected lineups
  • Managed Leased Access process including: channel launches and disconnections
  • Administer and analyze programming reports as needed
  • Previous MSO marketing programming experience preferred
  • Ability to multitask, prioritize and meet deadlines. Attention to deadlines. Attention to detail and excel proficiency is necessary for this role
  • Bilingual, English/Spanish preferred
86

Manager, Marketing Resume Examples & Samples

  • Develop and implement of third party promotions and events according to the year’s Marketing Objectives
  • Watch the market and our competitors closely
  • Development and implementation of marketing and promotional plans for our product
  • Supervise the coordination performed by the Marketing Coordinator with the Departments /Agencies involved in each project, so they run smoothly and are delivered on time
  • Continuous relationship with clients (platforms, Mediaset) to attend to any need they could have related to our products and brands
  • Continuous contact with media agency to ensure the best media planning possible
  • Permanent contact with Internet and social media activities
  • Development and implementation of website activities
  • Management of a team
87

Senior Account Manager, Marketing Resume Examples & Samples

  • Gathering, analyzing, and reporting on campaign metrics and analytics
  • Interfacing with different departments, including Content, Design, and Creative Strategy, to coordinate efforts and deliverables
  • Supporting Creative Solutions Lead in developing and optimizing processes for all post-sale program execution
  • Staying up to speed on, and educating the team about, trends in social, mobile, and native as they relate to the media industry
  • Understanding of Content Management Systems, front-web design (basic HTML), and relevant design software (Photoshop, Illustrator, InDesign) a plus
88

Manager, Marketing Supervisory Controls Resume Examples & Samples

  • Reviewing Marketing material, providing feedback as needed to meet standards
  • Providing coaching/feedback to submitters and Marketing Content Owners
  • Monitor process controls (late approvals, expired content, reoccurring issues), interpret themes, make recommendations and implement improvements to continue to streamline the content development and review process
  • 5+ year’s business-related experience, including prior experience in the highly regulated financial services industry
  • In depth knowledge of FINRA regulations
  • Strong relationship skills
  • Inherent drive and desire for continuous improvement
  • Strong written and oral communication skills Must have series 7 & 26 and pass the series 24 or equivalent (9, 10, 23) in allotted time
89

Manager, Marketing Services, International Resume Examples & Samples

  • To be the primary contact for EVP European Marketing, Regional Marketing and EMEA Marketing teams on all general creative / Marketing Services issues
  • Assist in the Implementation and rollout of creative ad campaigns and creative strategies for all WB Theatrical releases (20+ film titles per annum), across EMEA working with MS Director and Burbank based Creative - via traditional print material layouts
  • Supervise the adaptation/creation of locally produced marketing materials for WB Theatrical releases across entire EMEA region
  • Assist with the rollout of OOH digital campaigns across International, working with International Creative Advertising team
  • Assist with online artwork & title treatment debuts across International, working with International Creative Advertising and Digital Teams
  • Manage standee production for Int’l markets on all Tier 1, 2 & 3 Theatrical releases and select Tier 4 titles
  • Manage and develop Creative Services Intern
  • Continuously review creative campaign once live and report to various teams
  • Day to day point of contact for Creative/Legal related issues across EMEA directly working with Burbank based Creative, Legal & EVP European Marketing
90

Manager Marketing Resume Examples & Samples

  • Development and coordination of Marketing Campaigns for our channel thinking on 360º actions in coordination with the Producer’s Managers of that concrete Turner brand under Creative Director Guidelines
  • Contact, relation and coordination of all requests of the different TV and digital platforms (cable operators, etc.) to attend their needs of information, materials, promotions, events
  • Carry out the agreement signed with the distribution related to co-marketing activities
  • Analyze results to improve effectiveness
  • Continuous relation with clients to create cross promotions campaigns
  • Development and implementation of third party promotions and events according to our marketing and digital objectives
  • Control and use of the database and social media networks to increase high levels of engagement
  • Liaise & coordinate with TBS marketing departments in other countries in order to share ideas, plans, etc
  • Develop and maintain relationship with Programming, Enterprises, PR and Ad Sales departments
91

Manager, Marketing Resume Examples & Samples

  • Support the development of corporate branding initiatives including the development of digital, web and print sales collateral
  • Manage strategic projects targeted at enhancing the customer experience, including the development of interactive digital and physical product displays that communicate the company’s focus on innovation, sustainability and connected technologies
  • Collaborate across CCS businesses to ensure all company marketing collateral adhere to branding policies, guidelines and standard work
  • Provide guidance to global businesses, developing and applying branding strategy and guidelines
  • Serve as a key reviewer of marketing materials, including brochures, sell sheets, signage, branding and tradeshow booth materials
92

Manager, Marketing Campaign Operations Resume Examples & Samples

  • Primary operations liaison with marketing, campaign development, and other operations teams in support of marketing campaign files (or related marketing data) within the marketing operations team
  • Support the day-to-day execution of marketing activities and campaigns across multiple channels via enterprise marketing management system / processes
  • Become fully proficient in the CRM lifecycle campaigns and the mechanics that drives them to provide appropriate guidance and support to the CRM
  • Work with CRM/Retention marketing managers and campaign development to create new or modify existing campaigns through the development of campaign specifications
  • Work with marketing managers and campaign development team to identify opportunities to enhance marketing campaigns by leveraging APRIMO and marketing database capabilities
  • Work with marketing managers and strategic analytics team on test implementation. Translate business and test requirements into campaign requirements and execute campaign files and/or campaign file segmentation
  • Consult with campaign development and BI team and represent marketing’s direction for any active campaign or related BI project
  • Assist in setting and managing all in-place marketing priorities in connection with related campaign development and marketing campaign files
  • Ensure accurate and effective implementation of campaigns
  • There are no supervisory responsibilities associated with this position
  • Bachelor's degree in information systems, with a high degree of strength in database marketing, marketing communications or related fields; or equivalent experience
  • 7+ years of relevant experience with background in marketing principles, database marketing/management, project management and customer relationship management systems
  • 7+ years operational experience with SQL and campaign marketing tools (e.g. Unica, Aprimo, or similar)
  • Proven ability to understand business requirements and translate into campaign requirements
  • Excellent project management and business systems analysis skills
  • Experienced at setting up controls, processes, and procedures
  • Strong ability to multi-task and execute tasks within shifting timelines in a fast-paced environment
  • Continues to look for ways to improve, simplify, and better support the business
  • Tenacious in pursuit of perfection in work product output
  • Strong influence and networking skills
  • Strong interpersonal skills and ability to interact with staff at all levels
  • Ability to project professionalism over the phone and in person
  • Strong organizational skills and attention to details, and follow-up
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Outlook)
  • Experience with SQL and running queries for data analysis, data quality, and adhoc counts and reports
  • Experience with campaign management software (e.g., Aprimo), Automated Controls (e.g., Infogix), and Reporting Systems (e.g., Cognos)
93

Manager Marketing Services Resume Examples & Samples

  • Approve billing blocks provided to the following departments: Interactive, Publicity, Promotions, Special Programming and the Creative Team
  • Oversee the creation of the Materials Fact Sheet. Review and maintain all print information in the Materials Fact Sheet. Information comes from a variety of sources and departments
  • Oversee the charts for print approvals, feature clearance and the image and phrase clearance charts
  • Oversee AV billing blocks (Trailer, TV and Int’l TV) by gathering all appropriate info necessary such as any internal checkers, main titles and AV specifications
  • Proofread all AV billing blocks (trailer, TV and Int’l TV) and provide files to finishers, creative teams and other vendors, as necessary
  • Oversee the Traffic ad directives/layouts provided by Creative Heads to N.Y. & L.A. and Field Agencies
  • Oversee the Proofing and supply review sample and galley for field use
  • Oversee the traffic of all newspaper ads via Vendor
  • Oversee Marquee orders and installations
  • BA/BS degree in Marketing/Advertising or related/similar field
  • 3 – 5 years work experience in marketing or advertising required
  • Understanding of Credits /Personal Service agreements preferred
  • Knowledge of MPAA, Guild and Feature Clearance concerns a plus
  • Must be proficient with Word and Excel
  • Excellent communications skills (written & verbal)
  • Must be able to handle several tasks simultaneously while maintaining a high degree of accuracy
  • Must have the ability to organize and work well under time constraints
  • Must have the ability to meet deadlines, manage multiple project elements simultaneously
  • Ability to work in a fast paced environment required
94

Manager Marketing Resume Examples & Samples

  • Manages consumer event marketing program
  • Serves as lead of fall rush program
  • Executes marketing programs designed to drive subscriber and revenue growth
  • Manages the creative development of various marketing tactics such as: direct mail, brochures, web content, sales collateral, FSI’s
  • Works with division and corporate contacts within the company to assure consistency of brand and product messaging
  • Directs agencies and other vendors to design targeted marketing campaigns for diverse marketplace
  • Manages social media planning and execution
  • Consults with director regarding strategy, content, design and production of all marketing materials and is responsible for ensuring accuracy of content before being communicated
  • Maintains regional marketing calendar and tracks associated expenses
  • Consults with other marketing personnel to analyze marketing campaign performance in order to recommend improvements to future marketing strategies and tactics
  • Creates and maintains internal communication documents
95

Manager, Marketing Data Analysis Resume Examples & Samples

  • 4 to 6 years’ experience in web development, web analytics and marketing technology
  • Expertise in solution design, tag implementation, tool integration, testing and optimization, reporting design and analysis for Adobe Analytics
  • Highly effective in a large virtual cross functional team aligning to multiple business partners and IT partners
  • Adobe Marketing Cloud products (specifically Analytics and Target)
  • Ensighten, Adobe DTM or other Tag Management solutions
  • JavaScript, CSS, HTML and internet architecture
  • Any ETL / Data Integration Tools
  • Possesses the following key managerial skills/behaviors
  • Strong influencing and stakeholder management skills, ability to develop and maintain strong working relationships and strategic partnerships with key stakeholders/customers across Fiserv to maximize program effectiveness and influence
  • Poised and composed interaction with all levels of the organization (within Division), including senior-level audience
  • Ability to practically apply project management concepts to facilitate the achievement of business objectives ensuring predictable, consistent, and successful program delivery
  • Ability to adapt to and work effectively within a variety of situations and with various individuals
  • Proven ability to quickly earn the trust of sponsors and key stakeholders, mobilize and motivate project team, set direction and approach, resolve conflict, deliver tough messages with grace
  • Ability to lead and influence with minimal direction from sponsor or manager
  • Ability to achieve project outcomes and stakeholder satisfaction
  • Ability to identify project obstacles and proactively mitigate risks. Escalates and resolves complex issues effectively
  • Ability to quickly grasps complex concepts and conveys concepts in a way that is easily understood by others
  • Ability to incorporate feedback and adjust plans or approach
  • Ability to provide a holistic view by coordinating with and monitoring all impacted business processes from initiation to delivery
  • Ability to explain the business rationale and benefits of change to client, including impacts to project
  • Ability to identify, analyze and solve problems
  • Ability to effectively and quickly solve complex problems rather than symptoms
  • Ability to engage in project initiating activities such as identifying stakeholders, identifying project management approach, defining roles and responsibilities
  • Ability to use proven project management methods and practices to facilitate the achievement of project outcomes
  • Ability to provide a complete view of the overall project to the organization and all stakeholders
  • Web Analytics certification preferred, not required
96

Manager, Marketing Activation Resume Examples & Samples

  • Responsible for TRU promotional plans on a yearly, seasonal and quarterly basis across all channels to support the business (Brick & Mortar and Dotcom) and strategy for the brand
  • Developing and managing guiding principles and customer experience across all promotional channels
  • Contribute strategically, build and maintain strong cross-functional working relationships and adapt to the ever-changing processes and schedules that the retail business requires
  • Directly supervise and develop one direct report
  • 8-10 years Marketing background in progressive roles
  • Must be able to adapt communication styles and channels as appropriate for the audience
  • Ability to work successfully in a high-paced, dynamic and high-pressure environment
97

Brand Manager, Marketing & Brand Management Resume Examples & Samples

  • Progressive experience in product or brand management (5-7 years)
  • Project leadership in a cross-functional environment (3-5 years)
  • At least three years’ experience in a marketing, brand management or product management role
  • At least three years’ experience leading the development of new or existing products or strategies from conception to implementation
  • At least one year experience managing two or more budgets
  • Bachelor’s degree or four years US military experience in a related MOS/C
  • Working knowledge of financial planning, forecasting assortment planning and inventory management
  • Functions effectively with ambiguity
98

Manager Marketing Production Teamsport Resume Examples & Samples

  • Manage campaign development and production for the Business Unit Teamsport
  • Plan and execute photo and video shoots as well as other productions both in conjunction with other team members or external agencies, and on one�s own
  • Ensure efficient project work flow and timely delivery of all creative assets
  • Set seasonal production calendars and ensure all milestones and budget are met from preproduction through to post production
  • Oversee key market briefs to ensure consistency across regional executions
  • Develop and ensure best practices across campaign development and production timelines by implementing strong processes and systems
  • Ensure production planning meets global and key market briefs and timelines
  • Universiy degree in Business Administration and/or relevant field of study
  • Professional experience in relevant marketing or advertising/creative agency, ideally experience as a production manager or account manager at a major advertising or creative agency
  • Strong knowledge of and passion for sports, with a particular interest in Football (Soccer) preferred
  • Solid knowledge of production and campaign development process, with particular expertise in print production
  • Demonstrated ability to manage projects on challenging timelines
  • Strong negotiation skills, detail oriented, resourceful, self-motivated, self-confident and pro-active with international/global mindset
  • Fluency in English, further language skills are a plus
99

Manager, Marketing Resume Examples & Samples

  • Drive campaign ideation and develop marketing materials for all network media investments in television, radio, online, digital, outdoor and print
  • Work with SVP of Marketing on direct media buys as well as analyzing media categories and delivery of media purchased by the agency partners
  • Work with design team and external agencies to create digital and A/V creative for use in extensive digital campaigns
100

Manager, Marketing Disney XD Resume Examples & Samples

  • Work on the creative development of marketing campaigns to ensure they meet the business objectives while delivering on the Disney XD brand promises
  • Manage relationships and provide feedback to external creative agencies and media agencies
  • Manage digital advertising campaigns
  • Understand and communicate media planning, market trends, and post campaign analytics
  • Comfortable with media deliverables such as digital specs, cable specs, and print specs in order to execute marketing campaigns on-time
  • Partner closely and build relationships internally within Disney XD (i.e. Original Series, Production, Program Strategy, Digital Media, Synergy, etc.)
  • Manage the social network strategy for Disney XD and work with internal divisions to determine the communication priorities
  • Work with the Disney XD Coordinator to manage campaign milestones, deliverables, marketing trackers and spec sheets
  • Manage multi-million dollar marketing budgets
  • Plan and execute grassroots events with third party vendors and partners
  • A minimum of 3 years of mass media planning/buying/execution of family-friendly brands
  • Good sense of humor and must have a finger on the pulse of pop culture, current social trends and a fan of animation
  • Must be able to work in a team environment and add to this dynamic
  • Experience managing multi-million dollar budgets
  • Excellent computer skills (Word, Excel, Keynote, PowerPoint, Outlook)
  • Must have strong written skills
  • Must be an open, honest communicator
  • Innovative, creative and strategic thinker. Candidate should come with exciting ideas to propel the Disney XD brand
  • Ability to build credibility and collaborate with internal stakeholders and clients
  • Steady demeanor in the face of shifting daily priorities and business climate
  • Ability to multi-task and prioritize project workflow in a fast pace environment
  • Demonstrate excellent partnering skills
  • Strong presentation skills and proficient in PowerPoint and Keynote
  • Experience with social networking tools (i.e. Facebook, Twitter, Snapchat, Instagram, Vines, etc.)
  • Experience in television or related entertainment field
  • A passion for kids branded comedy, sports, fandom of Star Wars/Marvel content
  • Knowledge of SAP
  • Bachelor’s degree in marketing or related field, or equivalent work experience
101

Manager, Marketing Resume Examples & Samples

  • Ensure budget adherence for all marketing activities
  • Maintain all project files, including budgets, production schedules, copies and completed work samples
  • Budget-management skills and proficiency
  • Strong creative skills and ability to provide art direction
  • New business development and sales support experience
  • Ability to work effectively in teams
  • A bachelor’s degree with a minimum of six years of progressive marketing and project management experience; preferably within a professional services environment
  • A working knowledge of Adobe Creative Suite is helpful, but not required
102

Manager Marketing Jo Malone Resume Examples & Samples

  • Responsible for the initiation and management of all aspects of new product launch activity for both Tom Ford Beauty and Jo Malone London, including but not limited to marketing, creative, merchandising, promotional and saleable elements
  • Propose and work with ED on concept development of Travel Retail adapted and exclusive programs and needs
  • Manage and track all Creative TRWW and Regional requests (in-flight layouts, special events, digital animation etc , by working closely with brand teams
  • Review all IMW bulletins and recommend participation and forecast guidelines along with cost of goods calculations
  • Conduct bi-weekly and as needed conference calls with necessary teams at Distribution Center to ensure saleable and promotional goods are planned and allocated for all programs and markets
  • Track development progress of all TR programs by liaising closely with all necessary global teams to ensure programs are on track and delivered on schedule
  • Collaborate with TR regional offices (Miami, London & Singapore) on a regular basis to ensure business opportunities (creative, visual merchandising, marketing) are met
  • Prepares program recaps including new launch activity and promotional programming
  • Creates and maintains issuance all Product Assortments, Marketing and VM calendars
  • Prepare analyses to recommend seasonal and annual discontinuations and additions
  • Act as Education liaison to ensure all education information/materials are deployed to TR regions. Works closely with Education to create channel specific tools and events
  • Manages In flight business on both brands – works with Regional team and Demand Planning to approve forecast, confirm stock and liaise on all creative needs for listings
  • Gather information and prepare various reports including monthly business reviews and category and ranking analysis as needed
  • Responsible for development of all marketing presentations, calendars to meet all business needs including coordination of all Marketing-related support materials (e.g.comps, lab samples, visuals etc)
  • College/University degree required. MBA preferred
  • Minimum 5+ years relevant work experiences, preferabl with some experience with Cosmetics or Personal care products
  • Position requires a detail oriented, flexible, independent, well-organized individual with excellent written and verbal communication skills
  • Must demonstrate strong interpersonal skills for collaborative team environment
  • Candidate should demonstrate the ability to handle multiple projects in a fast-paced environment
  • Very strong computer skills required and must include Microsoft Word, Excel, Powerpoint
103

Manager, Marketing Campaign Operations Resume Examples & Samples

  • Primary operations liaison with Marketing, Campaign Development, and other operations teams in support of marketing campaign files (or related marketing data) within the Marketing Operations team
  • Become fully proficient in Gross-Ad Winback campaigns and the mechanics that drive them to provide appropriate guidance and support to the Gross-Ad Winback team
  • Work with Gross-Ad Winback marketing managers and Campaign Development to create new or modify existing campaigns through the development of campaign specifications
  • Work with marketing managers and Campaign Development team to identify opportunities to enhance marketing campaigns by leveraging APRIMO and Marketing Database capabilities
  • Work with marketing managers and Strategic Analytics team on test implementation. Translate business and test requirements into campaign requirements and execute campaign files and/or campaign file segmentation
  • Consult with Campaign Development and BI Team and represent marketing’s direction for any active campaign or related BI project
  • Assist in setting and manage all in-place marketing priorities in connection with related Campaign development and marketing campaign files
  • Review campaign logic to identify gaps that could result in incorrect targeting
  • Review campaign file counts and waterfalls for reasonableness, comparing to other data sources
  • Routinely QC marketing campaign activity – file delivery/timing, file contents as well as the marketing vendor’s use of campaign file data
  • As needed, work with external vendors to ensure high quality execution of marketing activities
  • Create and maintain Campaign business rules documentation
  • Experience with Campaign Management software (e.g., Aprimo), Automated Controls (e.g., Infogix), and Reporting Systems (e.g., Cognos)
104

Manager, Marketing Solutions Resume Examples & Samples

  • Lead the strategic development of marketing programs that merchandise Clear Channel Outdoor’s tech-driven products and capabilities, for use by sales to grow revenues and achieve business objectives
  • Collaborate with the National Sales Group and Client Solutions Team to design marketing campaigns and tools that address the needs of both new business development and help sustain recurring business
  • Engage with the National Sales Group, Client Solutions Team and their support staff to develop impactful and effective marketing resources that are on-brand and shape the national perception of Clear Channel Outdoor and the out-of-home industry
  • In collaboration with Research & Analytics, cultivate marketplace insights that navigate the company to new opportunities while helping to grow revenue share of existing customers
  • Work with Product Marketing to ensure that all new materials & advertising solutions are successfully conceptualized, packaged, launched and supported to create opportunity for the National Sales Group
  • Provide insights into marketplace & customer needs, competitive developments and technological innovations that create opportunity for CCOA & our advertising clients
  • Minimum 3-5 years of Marketing experience in a media sales or ad tech organization, with specific focus on strategic solutions directly supporting a sales team
  • Deep understanding of how advertising media is planned, bought and sold, with a particular emphasis on the unique aspects of the Out-of-Home media sector
  • A passion for media, advertising and technology
  • Able to effectively combine strategy, project management, sales support and creative problem solving to drive results and engage others
  • Experience simultaneously developing & successfully managing multiple complex projects in fast-moving corporate cultures where change is the norm & collaboration is key to success
  • Excellent verbal and written communications skills, including ability to clearly and concisely communicate complex, technology-driven concepts to non-technical audiences
  • Comfort writing and delivering presentations to internal & external audiences, and experience writing & presenting creative briefs, sales materials and marketing plans
  • Willingness to engage to get what’s required at all levels of the organization, with the emotional and professional maturity to recognize when and how to compromise
  • Proficiency in common Office applications (Word, Excel, PowerPoint), Salesforce.com a plus as well as various social media platforms and ad media databases
105

Manager Marketing Activation Resume Examples & Samples

  • Developing effective marketing activation programs (promotion, sampling and etc.,) and communication tools based on the brand/channel strategy to achieve expected results
  • Developing innovative ideas and creative solutions for gaining interest of customer & consumer
  • Managing to develop national promotion creatives based on Brands’ CCI (Core Creative Idea) and promotional activation integrate into Brand IMC
  • Coordinate communications between bottlers/CCCMC and the Company for planned activations’ maximum execution at the market
  • Coordinate efforts and communications across all concerned parties to successfully implement activations
  • Managing and reviewing assigned activation budgets for assigned promotion & sampling
  • Tracking, reviewing and analyzing activation results/effectiveness based on ROI analysis
  • 4-8 years of work experience in sales promotion program development for FMCG company (at commercial company or agency)
  • Strategic thinking /Logical thinking
  • Communication & negotiation skill with stakeholders (Agency, Supplier, bottlers/CCCMC, etc)
  • University Degree Required
  • Language: Japanese(Native), English(Business)
106

Manager, Marketing, Hongkong Disneyland Resume Examples & Samples

  • Responsible for respective business reviews and apply learning into business strategies and plan, leading Go-to-market strategies and plans
  • Establish partnership with other functions (Sales, Revenue Management Analytics, Finance, Operations, etc) and cross functional work teams that support the launch of various events and new initiatives in the year
  • The position requires strong analytical and the clarity in thinking to lead CI and ISP to answer the right questions through arrival analytics and consumer understanding
  • The incumbent will need to understand the different consumer segment in different tier of markets and propose the right plan to induce visitation
  • The position will also need to equip him/herself with the latest market trends (consumer, media, competition…) to help drive strong plan to win over competition
  • The incumbent will need to be resourceful and leverage different resources at company level to develop the right products, promotions / offers and impactful communication to drive relevancy, urgency and frequency to HKDL
  • Excellence communication skills as represented the voice of different consumer segments. (FAM, non-FAM, YA etc.)
  • Vertical and Lateral influence skills to effective manage multi-cross functional teams within marketing and beyond. Proactive and versatile enough to embrace different ideas and yet can translate into meaningful implications on strategies and plans
  • Conflict management and strong negotiation skills
  • Strategic thinking and business analysis given the complexity in segmentation and sophisticated visit behaviors. Strong Exposure to conventional marketing, consumer research and analysis are preferred
  • Strong in conceptual thinking and effective communication
  • Leadership skill is required to form vision and drive business including aligning goals and moving projects towards goals
  • With media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential
  • Minimum 7~8 years of solid B2C marketing experience. Bachelor degree in any related discipline with MBA preferable
  • Fluent in written & spoken Chinese & English. Basic in Cantonese preferred
  • #LI-YOW
  • Bachelor/Master Degree in business / marketing
107

Finishing Manager, Marketing Resume Examples & Samples

  • Manage the complete finishing process of all marketing A/V and print materials
  • Manage localization of all marketing A/V and print material
  • Manage internal and external workflows, ensuring effective exchange of campaign deliverables
  • Manage cross-functional communications and transfer of assets
  • Create, track and manage POs, invoices, vendor payment packages
  • Manage and obtain internal and third party approvals and clearances as necessary
  • Track exclusive windows and release of assets for simultaneous debut in multiple territories
  • Maintain A/V and print finishing spreadsheets
108

Manager, Marketing Resume Examples & Samples

  • 5 years work experience in marketing/media for a TV network or TV account at an ad agency required. Extensive Digital experience preferred
  • Excellent written and oral communication skills with focus on being able to deliver clear and concise direction
  • Proficiency in all office applications, including proven skill in Word, Excel, PowerPoint
109

RFP Manager, Marketing Resume Examples & Samples

  • Coordinate and oversee the preparation of Requests for Proposals (RFPs), Requests for Information (RFIs) and Due Diligence Questionnaires (DDQs)
  • Prepare RFP/RFI/DDQ responses based on information gathered from internal database tools and acquired industry and company knowledge
  • Utilize RFP machine for static information
  • Collect and coordinate responses from Investments Writer and functional groups and/or investment teams as needed
  • Coordinate reviews by Portfolio Managers, Investments Writer, Head of Marketing, and Compliance
  • Ensure timely completion of responses
  • Responsible for: reviewing data for accuracy and suitability in addressing questions, proofreading, editing and standardizing proposal text for proper grammar, comprehension, style and overall quality of the delivered document
  • Collaborate with Investments Writer to update RFP Machine periodically to fine-tune existing language and input new questions
  • Extensive interaction with investment professionals, management, compliance, operations, and other business partners
  • 2-5 years of RFP experience in financial services
  • Excellent communication skills with an ability to relate to professionals at various levels within the firm
  • Solid understanding of the investment management business
  • Ability to develop effective internal/external working relationships
  • Propensity for working with numbers / analytical skills
  • During peak production periods the individual may be required to work after regular
110

Manager, Marketing Resume Examples & Samples

  • Sales Planning & Ideation: Responsible for idea development and execution for local and national sales partners
  • Digital Platforms: Responsible for the planning and oversight of the digital platforms from a marketing perspective, with attention to analytics, best practice sharing
  • Presentation Decks & Creative: Responsible for assisting with development of presentation decks (i.e. recap decks, presentations, pitches, etc.)
111

Manager Marketing Resume Examples & Samples

  • This role is applicable for individuals covering broader areas of responsibility versus focusing on one specific role Management of Risk
  • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues
  • Promote an environment that supports diversity and reflects the HSBC brand
  • Observation of Internal Controls
  • Maintains HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators
  • Minimum of six years proven and progressive marketing experience, including a minimum of three years proven financial services or industry-specific segment
112

Manager, Marketing Activation Resume Examples & Samples

  • Must be strategic, analytical and have an ability to execute
  • Focus on growth acceleration and finding the formula to win on Amazon
  • Work with Sales team to maximize return on contracted SVS resources
  • Provides on-going global strategic insights based on Amazon and marketplace trends, best practices, and innovation programs
  • Develops revenue growth tactics from data, insights and other market and customer information to deliver on defined segment Amazon strategies
  • Partner with eCommerce Segment teams to develop the long-term Amazon category vision and strategy, while delivering profitable growth
  • Maximize promotion effectiveness through planning and execution (manage promotional calendar, execution of flash sales, price discounts, campaigns, program participation, keywords, etc.)
  • Maximize content optimization (coordinate implementation/upload of PDP content, A+ pages, images/video, SEO, variations), product assortment (increase selection, buybox %, page views and conversion),
  • Work with Supply Chain to improve instocks in an effort to enhance promotions and grow sales (maximize Fast Track Instock while reducing Out of Stocks)
  • Optimize opportunities across segments, categories and brands
  • Significant level of collaboration and ability to influence decisions within Sales, Trade and Brand Marketing team and Amazon
  • Courageous, ability to work under ambiguous circumstances, in depth understanding, willingness to challenge the status quo, and continuously raise the bar
  • 4+ years of direct Amazon or other related ecommerce Sales or Marketing experience
  • In-depth knowledge of the Amazon platform, operations and processes required to drive business on the platform, in addition to demonstrated experience in utilizing general eCommerce performance optimization principals
  • Strong quantitative ability and comfort with data driven decision processes, including a strong understanding of the key metrics to drive the business
  • Prior experience in a complex, multi-brand, organization is desired
  • Ability to work effectively and collaboratively with internal stakeholders and key customers
  • Demonstrated ability to thrive in a fast-paced, rapidly changing environment
  • Creative thinker and resourceful problem solver
113

Display Manager, Marketing Resume Examples & Samples

  • Create, implement, track, analyze and optimize display marketing campaigns across both Prospecting and Remarketing efforts
  • Design and implement the strategy with other stakeholders, and manage the operations to achieve departmental goals
  • Manage the daily campaign operation making creative, copy, placement, bid and landing page changes, as well as other key decisions, to test and optimize performance
  • Work with internal departments including branding, web design, content and creative services to assist in the development on new placements to meet goals and develop tests
  • Manage and analyze regular reporting, and ad hoc analysis into the accounts, compiling data into easy to read and interpret formats, and effectively communicating with external stakeholders
  • Serve as the primary point of contact for all Display marketing operations, including operations, legal requirements, technical implementation and reporting
  • Collaborate with internal stakeholders, cross-channel partnerships and manage vendor
114

Manager, Marketing & E-commerce Resume Examples & Samples

  • Manage, develop and execute triggered email programs. Oversee vendor and provide strategic and creative direction. Plan and implement new campaigns for continued incremental revenue opportunities
  • Manage, create and implement display advertising, programmatic retargeting/remarketing and paid social advertising programs. Oversee vendors; create and adjust bidding strategies based on goals for optimal ROI. Test new social advertising channels
  • Manage and update key daily, weekly and monthly reports, in order to measure and analyze performance of all marketing channels, and assess against benchmarks and goals (ROI and KPIs). Manage and track marketing invoices and expenses. Analyze costs and create cost estimates for future campaigns and budgeting
  • Assist Director of Marketing with SEO/SEM/PPC programs. Work with agencies
  • Develop and maintain relationships to collaborate across-departments and divisions on new and existing marketing initiatives
  • Plan, executive and measure A/B and multivariate testing for campaign optimization of marketing channels managed
  • Identify actionable insights, and optimize spend and performance
  • Manage affiliate marketing program and promotions. Review affiliate applications, research affiliates and decide on profitable partnerships
  • Evaluate emerging technologies and marketing trends. Research, compare and identify profitable new marketing channels and business partnerships. Provide thought leadership and perspective for adoption
115

Manager, Marketing Resume Examples & Samples

  • Assist in the execution of global brand marketing campaigns to ensure local relevance and strong activation during key season milestones (Global Games, Season Tip-Off, All-Star Weekend, Playoffs and Finals)
  • Proven experience in developing successful multi-level marketing campaigns, ideally for sports and entertainment properties
  • 7+ years' experience in marketing and strategy (client or agency side) or applicable field, including relevant experience working in mainland China
  • Bachelor's degree or advanced degree (preferably in Marketing) from a top school
116

Manager, Marketing Resume Examples & Samples

  • Manage display campaigns on a regular basis, working with different vendors as needed and develop lead flow plans by channel, to deliver against goals
  • Lead the development, negotiation, and implementation of online marketing media strategy and tactics for securing high quality prospective student leads
  • Develop successful bidding strategies to keep cost per lead low, while increasing click-thru rates and prospect to lead conversion
  • Manage and maintain relationships with external agencies including, but not limited to display companies and other sources of leads
  • Develop landing pages to align with ad messaging and to maximize conversion of prospects to leads
  • Launch and manage display campaigns, including technical setup of the campaign for tracking
  • Create and review campaign briefs so the appropriate creative can be developed
  • Assess financial implications of media buying decisions
  • Review and process weekly reports with metrics associated with the channels managed such as impression and lead volume, associated click-thru and conversions, associated costs, enrollment conversion, keyword performance, performance of associated creative / ad etc
  • Analyze performance and translate quantitative and qualitative data into recommendations and plans for improving the campaigns
  • Track and disseminate results, best practices, and associated analytics
  • Manage the work outcomes of Media Buying Specialists
  • Assist with interviewing and hiring of new staff as well as coaching, mentoring and training of Media Buying Specialists
  • Bachelor's degree in marketing, business, or a related field. Higher education experience is a plus
  • 7 - 9 years of relevant, hands-on, experience with a minimum of 1 year prior experience managing direct report staff or indirect/cross functional team
  • Agency experience, managing search, display, and/or CPL vendors for clients, is a plus
  • Passion for the Internet, online marketing and advertising
  • Solid analytical, decision-making and problem solving skills
  • Demonstrated track record of growing search, display, and CPL channels
  • Ability to manage multiple, competing priorities
  • Strong leadership and interpersonal skills great team player
  • Ability to work with international counterparts
  • Experience in international media buying is a plus
  • Advanced critical thinking, analysis, and synthesis skills
  • Proficient with Microsoft Word, Excel, PowerPoint, email and Internet software
  • Ability to thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities
117

Manager, Marketing Optimization Resume Examples & Samples

  • Engages Marketing stakeholders to identify and document core Marketing processes and creates process and systems maps for AS-IS (existing) processes
  • Develops understanding of Marketing vision, strategies, and current/future integration and growth plan. Based on Marketing vision and strategies, identifies process and system opportunities in the core Marketing processes (within Marketing and between Marketing and other FBA’s). Collaborates with process owners and designs and implements process improvements (TO-BE processes). Collaborates with process owners and oversees improvements utilizing the Lean Six Sigma methodology. Coordinates system development/modifications with IT and system owners. Communicates with impacted stakeholders to solicit requirements and ensure stakeholders are informed of changes
  • Engages with customers to improve Tesoro Marketing processes, systems, and customer interactions with a view to meeting and exceeding Tesoro’s competition. Works with customers to resolve integration issues and actively tracks and resolves the issues internally
  • Develops and maintains an understanding of roles, responsibilities, practices and guidelines, for core Marketing processes
  • Designs, implements, and maintains performance measures and scorecards to measure process and system improvements
  • Minimum undergraduate degree in Marketing, Business Information Systems, Engineering, or related discipline
  • Minimum 5 years’ experience with designing and implementing process and system improvements, developing process maps and system diagrams, leading projects to implement new systems or processes and information systems (e.g. SAP) and business analysis required
  • Understanding of B2B Web Portal systems and data interfaces (internal and external) required
  • Lean Six Sigma Yellow Belt certified
  • A customer-focused personality with great interpersonal skills
  • Understanding of Marketing processes preferred
  • Understanding of existing IT systems used by Marketing or in place to support Marketing preferred
  • Experience with Microsoft Visio, PowerPoint, Word, Excel, Project, SharePoint
  • Understanding of economics, accounting, and trading principles a plus
  • Technical understanding of data interfaces and database concepts
  • Experience with cloud computing services (e.g. PaaS, SaaS) or other marketing tools
  • Marketing and/or Sales experience
  • Excellent time management and logical decision-making required
118

Channel Manager, Marketing Data Services Resume Examples & Samples

  • 5-7 years of proven enterprise sales experience with data and enterprise software solutions including marketing and customer data management applications
  • Proven ability to interact with Senior Level Executives and other key decision makers
  • Demonstrated proficiency with consultative selling skills within a complex selling environment
  • Successful track record of meeting or exceeding established quotas
  • Ability to creatively prospect and gain entrance into the highest level of target accounts
  • Professional presence, persuasion and presentation skills
  • Exceptional client relationship management and people skills
  • Demonstrated time management skills and ability to work independently, handle multiple priorities with shifting time frames and meet goals; self-starter with high degree of initiative, urgency and follow through
  • Working with senior leadership, operations and technology areas to create customized solutions
  • Ability to sell a broad variety of products across data, analytics, and technology for multiple business units
  • Bachelor’s Degree in relevant field required
  • Travel – up to 40-50% of the time, required
119

Manager, Marketing Resume Examples & Samples

  • Drive sales growth expectations and consumer engagement by understanding the site-wide KPIs. Develop rolling 3-year strategic plan to drive brand and channel success
  • Responsible for day-to-day operations of the online consumer journey experience including the websites and social media management. Coordinate with internal cross functional teams (marketing/ CRM, data analytics, supply chain, IS, brands) and external partners (marketing strategy agencies, digital platform providers, database vendors)
  • Website execution of marketing and promotional messaging
  • Execution and maintenance of ecommerce content editorial and marketing calendar and process
  • Develop partnerships with third-party vendors to identify and apply solutions for site enhancements and design, customer acquisition and conversion, website optimization, marketing and promotions across email and search initiatives
  • Assist the Associate Director in the creation of the annual operating plan, quarterly business reports and ecommerce annual budget. Responsible for the reporting of business performance on a pre-defined cadence
  • MBA and minimum of 2 years of relevant ecommerce/internet marketing experience in a Fortune 100 environment. CPG experience preferred
  • High aptitude and experience in digital related technologies, web design, online marketing programs and SEO, and competitive landscape and analytics of a global ecommerce website
  • A proven track record in growing an established business; demonstrated ability to deliver top line growth; experience in establishing procedures, implementing processes and successful execution
  • Strong knowledge of and successful experience with digital, on-line and social marketing activities including content management systems, web analytic tools (core metrics preferred) and e-commerce management systems
  • Strong attention to detail and understanding sense of urgency. Proven track record in establishing priorities
120

Manager, Marketing Resume Examples & Samples

  • Develop strategic curriculum and programming plans, aligning with departmental and company-wide business needs
  • Manage event coordination efforts, including general planning and logistics, speaker outreach, venue management, and regular on-site oversight
  • Oversee the creation and distribution of event documents including agendas, descriptions, surveys, marketing materials, presentations, schedules, and so on
  • Coordinate marketing efforts for our education and training programs
  • Manage relationships with internal business partners and external instructors,/collaborators
  • Measure and analyze financial data, attendance metrics, and student feedback, and convert findings into actionable plans to improve programming success
  • Effectively manage small team of trainers and specialists, including remote employees based in California
  • Manage and balance annual department budget; monitor revenue and expenses to meet budget goals month over month
  • 5-7 years of experience in the development and/or management of training and educational programming (ideally photography or cinema education)
  • Bachelors Degree (Marketing, Communications, Media, Photography, Education, or Instructional Design preferred)
  • Passion for, and knowledge of, photography or cinematography a BIG plus – either personally or professionally. Our customers are passionate about imagemaking and it helps if you are too
  • Highly organized and autonomous, effective planning and project management skills
  • Strong verbal and written communication skills, comfortable collaborating closely with company executives and VIP influencers
  • Proficiency with Microsoft Excel, PowerPoint, and Word. Experience with Adobe Photoshop or Lightroom a plus
  • Digital and social media savvy; familiarity with analytics tools a plus
  • Able to commit to 20-30% domestic travel throughout the year, and posses and a valid Driver’s License (position requires occasional driving for company business; must remain in compliance with company safety guidelines and policies)
121

Manager, Marketing Resume Examples & Samples

  • Lead the development of property marketing strategies and play a significant role in the creative process for campaign development. Provide creative guidance and make recommendations on enhancements to building positioning, messages, programs and technology
  • Create, implement and track marketing plans and budgets, including timelines, objectives, marketing elements, costs, resources, media buys, etc
  • Develop client and prospect event strategy and execute events including relationships with outside vendors
  • Seeking a candidate with 4+ years of marketing experience, or related experience, preferably in commercial real estate or other service industries
  • Possess outstanding project management skills
  • Excellent written and verbal communication skills with a positive attitude
  • Comfortable and confident in conducting client presentations
  • Commitment to details and sound sense of graphic design
  • Creative, “big picture”, strategic thinker
  • Knowledge of MS Word, PowerPoint, Excel required. Knowledge of InDesign a plus
122

Associate Brand Manager, Marketing Resume Examples & Samples

  • Bachelor Degree required; Masters Degree or equivalent strongly preferred
  • Minimum of three (3) years of progressive marketing experience or equivalent business experience required
  • Demonstratedd ability to collaborate effectively, uncover insights, develop insight-driven solutions, and deliver results results required
  • Demonstrated ability to influence cross-functional and senior management to impact decision-making required
  • Thorough knowledge of personal computer software including Microsoft Office with intermediate proficiency with PowerPoint and Excel required
  • Ability to travel approximately 20% both domestically required
  • Minimum of three (3) years of Consumer Packaged Goods (CPG) and/or medical device marketing or business experience preferred
  • Prior experience working with market research, advertising agencies and agency management preferred
  • Demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities preferred
  • Prior experience working with Legal, Regulatory and Global partners preferredAdministration
123

Manager Marketing PR Resume Examples & Samples

  • Coordinates strategies for best results from team efforts
  • Provides input to and serves as a resource to the regional marketing director related to new mover, hospital website, local branding; community relations and call center strategies
  • Assist the regional marketing director and system service line marketing directors in developing short term and long-term marketing strategies to meet the business objectives of the medical center
  • Develops, coordinates and implements specific local branding and community relations strategies
  • Evaluates results of direct mail campaigns initiated by the department to recommend adjustments to improve results
  • Participates in administrative and physician meetings, director meetings and other hospital meetings as needed
  • Creates, monitors and maintains community relations budget. Tracks community benefit activity in CBISA and supports community benefit planning and reporting as needed
  • Provide local response and support for news media relations activities working with BHCS news media team
  • Ensures the mission, vision and values of BHCS are incorporated into all activities
  • 3+ years of Marketing PR experience with a management/leadership role
124

Manager, Marketing Data Analytics Resume Examples & Samples

  • Conduct quantitative analyses and apply statistical methods to support business strategy for pricing, promotion, product development, vendor relations and marketing decision marking. Bridge the gap between transactional analysis, customer research and business strategy
  • Responsible for leading the analytical programs that guide marketing and product analyses in order to leverage data to effectively guide and present market research, competitive analysis and differentiated competencies
  • Conduct analyses to address key marketing questions such as who should we target, population segmentation, which marketing mix best drives the right leads into the pipeline at the right cost and timing. Examples include
125

Manager, Marketing Competitive Analysis Resume Examples & Samples

  • Ability to read, write, speak, and understand English
  • Ability to complete documentation accurately
  • Strong attention to detail balanced with the ability to think strategically
  • Ability to analyze and interpret data to make recommendations based on analysis and expertise
126

Manager Marketing Resume Examples & Samples

  • Experience with direct marketing communication & vehicles
  • Strong presentation skills (creating & presenting)
  • Open attitude about people management
  • Working knowledge of basic financial and operations processes
  • Ability to coordinate the work of multiple resources and work streams
  • Manage a team to deliver on Small Medium Business (SMB) retention objectives
  • Develop and launch quarterly retention programs to improve churn and Customer Experience
  • Research SMB customer pain points to identify points in the lifecycle to treat
  • Understand the SMB lifecycle strategy and contribute to enhancing through real-time treatments & messages
  • Create & execute meaningful communication for SMB base
127

Manager Marketing Resume Examples & Samples

  • Manage a team to deliver on retention objectives
  • Research customer pain points to identify points in the lifecycle to treat
  • Understand the lifecycle strategy and contribute to enhancing through real-time treatments & messages
  • Create & execute meaningful communication for base customers
128

Senior Manager / Manager Marketing Resume Examples & Samples

  • Influence a cross-functional team of sales, product and solution marketers to develop a needs based segmentation of the Oil & Gas industry and develop targeted value propositions designed to serve each segment
  • Contribute to the segment opportunity and runway analysis to identify growth and cross-sell revenue opportunities
  • Go on customer visits to present Elsevier’s value story and provide structured feedback to the marketing and product organization on insights gathered
  • Understand the competitive landscape and inform segment specific competitive intelligence initiatives
  • Build customer needs focused sales enablement for the Elsevier portfolio, to help the sales organization articulate the our value proposition and to help the sales team deliver solutions which can demonstrate commercial value and ROI
  • Establish credibility and a durable partnership with the sales organization to ensure proper execution against the integrated Go-to-Market plans to meet segment revenue objectives
  • Responsible for executing the marketing portion of the integrated Go To Market plan, developing thought leadership content and collaborating with the broader marketing organization to ensure objectives are reached
  • Identify and recommend commercial packages and alternative business models, where consolidated pricing across solutions would enable further market penetration
  • Contribute to the industry level messaging and positioning for our digital channels (web and email) to ensure Elsevier’s propositions are crisply communicated to the Oil & Gas market and its sub-segments
  • Establish yourself and Elsevier as a thought leader in the industry through proprietary content/thought leadership development and appearances at industry conferences, to raise awareness for Elsevier’s capabilities
  • Quantitatively driven with exceptional analytical skills and demonstrated experience converting these skills into revenue impact
  • Strategic marketer, with ability to quickly understand new solutions, markets, needs and how to identify and execute against opportunities through commercial packaging, partnering, or more effective story telling
  • Effective communicator and leadership presence to represent Elsevier in front of the industry
  • Demonstrated experience working with influencing sales teams to accomplish business objectives and specifically executing marketing led initiatives
  • Understanding of the revenue drivers of a B2B business
  • Self-motivated, analytical, highly organized and detail oriented
  • Able to multi-task and work in deadline driven team environments
  • Experience in a commercial B2B marketing role i.e. potential strategic product or solution marketing influencing commercial strategy
  • Ability, curiosity and drive to develop intimate understanding and knowledge of industry challenges at a strategic and scientific / technical level
  • Familiarity with digital marketing analytical tools (e.g., Google Analytics, SiteCatalyst)
  • Strong quantitative and analytical skills (Excel)
  • Knowledge of Oil & Gas industry, a plus
  • B.A./B.S., Master’s degree preferred
  • Overall, 5 years of experience of which 3-5 years in a strategic / commercial / solution marketing role in multinational business-to-business setting (highly preferred if that involved selling solutions to the Oil & Gas industry)
  • Proven track record in designing, developing and executing successful Go-to-Market strategies in a multinational and matrixed organizations
  • Proactive communicator and strong team player
129

Manager, Marketing Sciences Resume Examples & Samples

  • Creates, validates and refines patient based forecasts and strategic assessments. Communicates revenue information throughout the organization as appropriate
  • Complies and analyzes statistical data on past sales and trends (both our product and competitor), market penetration, market potential and future trends and makes recommendations based on findings
  • Working with key stakeholders, plays a key role in development and execution of market research plans supporting assigned therapeutic area
  • Plays a key role in monitoring and diagnosis of plan execution and specified metrics/indicators of commercial success and helps stakeholders to adjust their strategies and tactics to maximize opportunity
  • Builds strategic thought partnership with brand teams by providing an objective commercial viewpoint based on in-depth understanding of brand and market
  • Manages market research studies, including project objective, design, vendor selection and oversight, monitoring of data collection, data analysis and interpretation. Develops relevant and compelling presentation of market research insights for key stakeholders, including brand leadership and senior management
  • Keeps abreast of key market events and works to understand potential impact
  • Partners with brand marketing, managed care marketing, regulatory, finance, manufacturing, Commercial Operations functions and others, to provide a holistic analytical viewpoint, supporting strategic decision making across functional areas in preparation for a product launch
  • Potential to manage 1-2 direct reports
  • Strong data analytical, market research and interpretive skills
  • Strong interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines. Ability to represent the Marketing Sciences function on cross-functional teams. Includes first-line accountability for Marketing Sciences contributions
  • Strong communication skills with an ability to efficiently and productively communicate both orally and in writing are required. Demonstrates persuasive written and verbal communication skills. Is effective in a variety of presentation settings. Is comfortable around, and influential with, higher management
  • Strong command of a variety of analytical and market research techniques, Uses rigorous logic and methods to solve difficult problems with effective solutions. Can see hidden problems; looks beyond the obvious and does not stop at the first answers. Uses creativity and ingenuity to develop solutions to complex problems, formulates strategies and approaches that may fall outside historical norms
  • Sought out as an analytical expert and, more importantly, as a strategic adviser. Grasps key issues quickly, understands the "big picture" and links market insights to larger issues
  • Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources e.g., IMS, SHA and Chart Audits are required
  • Good project management skills and the ability to meet tight deadlines in an environment of competing and changing priorities. Must have strong task management skills to include planning, prioritization, objective setting, and meeting management and plan execution
  • Can deal with ambiguity and act without having the total picture, is able to effectively pose questions in order to tease out information required for decision-making. Can handle risk and uncertainty
  • Strong commitment to quality. Consistently and thoroughly reviews work for accuracy before sharing with a wider audience. Delivers final products that are well vetted and reliable
  • Experience as a people manager is required
  • Ability to travel up to 20% of the time may be required
  • Bachelors in Business, Economics, Finance or related field plus 5-8+ years of relevant experience in sales/marketing analysis, statistical analysis, and financial forecasting, preferably in the pharmaceutical or biotech industry. Or Masters, MBA plus 2-6+ years relevant experience
  • Experience developing forecasts for new and inline products, and conducting quantitative analysis is required
  • Experience conducting quantitative and qualitative primary and secondary market research is highly desired. Expertise in a broad range of qualitative and quantitative market research techniques, including appropriate application of data collection and analytic approaches
  • BA/BS degree required. MBA or other advanced degree that is relevant to position is desirable
  • Experience in life sciences, healthcare, pharmaceutical and biotech industry strongly preferred
130

Associate Manager / Manager, Marketing Resume Examples & Samples

  • Ability to deal with all levels of the organization
  • Strong interpersonal skills both internally & externally
  • Self-motivated/flexible
  • Must be willing to travel approximately 25-30%
  • Must be willing to travel on weekends to conferences and meetings, as needed
  • Solid business and sharp scientific acumen
  • Presentation skills and the ability to listen and communicate to a wide variety of scientific and commercially oriented individuals
  • Innovative thinking and the ability to leverage past experience to be successful in an entrepreneurial environment
  • Combines strategic thinking with strong implementation skills
  • Ability to affect results by maneuvering through appropriate formal and informal organizational channels
  • Strong project, process and decision-making skills
  • High degree of professionalism, ethics and honesty with the ability to serve as a credible and passionate champion for the Regeneron ophthalmology franchise
  • Proven marketing planning and executional skills
  • Forecasting and budgeting skills
  • Ability to function in cross-functional and cross-company matrix
  • Ability to grasp complex scientific concepts and clinical data and simplify it
  • Understanding of pharmaceutical selling process and respect for medical service specialists
  • 3-5 Years of pharmaceutical experience
  • At least 1-2 years of pharmaceutical in-line marketing experience preferred
  • Pharmaceutical sales experience strongly desired
  • Science background preferred
131

Group Manager Marketing Resume Examples & Samples

  • Collaborate with countries in order to have effective roll out of conference plans and KOL engagement. It is expected that the individual have the ability to listen to local intelligence in order to gain the necessary buy in at the country level on each imitative that he or she executes upon. Responsible for the pull through of all plans in their scope at a country level
  • Own budget tracking for all marketing spend and must be at +/- 5% of commitment on a quarterly basis (or cadence determined by finance)
  • Ensure that all compliance guidelines are instituted on each material developed and the appropriate process is followed without exception as noted in Shire’s Code of Ethics
  • Develop and deliver RtB strategic plan and pull through, ensuring alignment across the portfolio
  • Drive tactical planning process for Promotional Medical Education and ensure that budget recommendations are completed and ratified
  • Work cross functionally with various disciplines (medical, regulatory, legal,) to develop pieces that were committed to in the tactical planning process
  • Pull through and roll out pieces to countries based on a carefully orchestrated plan to ensure that the execution is flawless across the globe
  • Drive KOL Engagement strategy and plan for RtB
  • Accountable for elevating key issues and driving decisions, with the expectation of quick escalation to Senior Marketing Director when necessary
  • Coordinate marketing activities with Geographic commercial teams and Global Marketing
  • 6 to 8 years progressive marketing experience with demonstrated record of success in driving new product sales
  • Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, Japan
  • Experience in driving differentiation and an expert knowledge of marketing fundamentals
132

Manager, Marketing Leadership Development Resume Examples & Samples

  • Develop and design the marketing competencies and marketing acumen strategy through collaboration with stakeholders
  • Designs and develops training curricula for new and tenured marketers
  • Leading the advisory board of marketing leadership and Brand Managers to create the Marketing competencies and acumen training
  • Design, develop and implement an ongoing communication strategy with Sales Leadership that provides updates, progress of participants and critical date
  • Develops and implements processes that ensure the effective and efficient on boarding of new marketing
  • Challenges the status quo to develop innovative modalities of training
  • Utilizes technology to enhance the reach of training and development tools
  • Leads core project team, including instructional designers, project managers, subject matter experts and external partners to complete projects according to the project timeline and budget
  • Manages vendor partnerships from the contracting process through implementation
  • Monitors and measures the effectiveness of all training and utilizes qualitative feedback and quantitative data to make appropriate modifications
  • Maintains a high level of visibility to leadership development and pharmaceutical marketing trends, as well as training best practice
  • Manages the Leadership Development budget effectively and operates within corporate guidelines
  • Minimum of two (2) years of Marketing experience required
  • Minimum of six (6) years of Pharmaceutical experience in Sales and/or Training
  • Previous training experience desired with a passion for developing leaders
  • Excellent interpersonal, communication, presentation and facilitation skills required
  • Demonstrates leadership, influencing and coaching skills required
  • Demonstrates strategic and critical thinking, as well as problem solving skills
  • Demonstrates ability to work effectively and collaboratively in a matrix environment
  • Strong organizational, planning and project management skills–ability to set priorities, meet deadlines and develop workflow processes and tasks for multiple projects
133

Manager, Marketing Resume Examples & Samples

  • Create marketing strategies and campaigns to drive demand for Sales
  • Managing multiple internal and external resources to show positive ROI on marketing activities
  • Directly build and manage team members to create campaigns and lead-nurturing programs using our marketing automation tools
  • Monitor and provide recommendations for enhancements to all campaigns
  • Contribute regular analytics updates to marketing dashboard of key performance indicators that is automatically updated to reflect current marketing activity
  • Experience writing copy for email, online articles, and collateral in the B2B space
  • Extremely passionate and a quick-learner
  • College degree or equivalent experience and training
  • 5-7 Years online marketing management
  • Proven ability to tactically execute online marketing (content creation, content management, email marketing, analytics and reporting)
  • Experience in Marketing Automation platforms (Marketo or Pardot preferred)
  • Experience in Salesforce to measure marketing campaign success
  • Proven ability to look at business problems and discover analytical solutions
  • Strong organizational skills / multi tasking
  • Strong in Microsoft office with emphasis on Excel and Power Point
134

Manager, Marketing & Promotions Resume Examples & Samples

  • This position requires four-year degree in Marketing, Communications or equivalent work experience in a similar enterprise may substitute for a degree
  • Must have strong Microsoft Office skills including Word, Powerpoint and Excel
  • This position requires documented experience in promotions, events and relationship building
  • This position requires strong promotional copywriting, proofreading and editing skills
  • This position requires experience in trafficking of print and electronic materials to media outlets
  • This position requires organization and heightened attention to details and deadlines
  • The position requires have excellent organizational skills and communication skills with management and coworkers
  • The individual should have experience working with high level of results with a minimum of supervision
  • Assist in the development of the Museum and IMAX marketing, advertising and event plans, including participation in the development of the marketing budget, event calendar, pricing and discounting, and other related assignments
  • Develop and implement promotional plans to promote Museum and IMAX activities including third-party partnerships, contest promotions, ticket give-aways, discount coupon programs, exhibit openings, holiday weekend events, etc. and distribution of event information via third party emails or social media, on-air promotions, etc
  • Develop annual calendar of promotion for IMAX Annual Pass and Friends of the Hall of Fame memberships
  • Steward Museum and IMAX websites to make sure content is accurate and up-to-date
  • Develop relationships with third parties including attractions, WGV partners, retailers, marketing representatives of local sponsors, media partners, non-profits and others to enhance on-site activities (including prizing for contests). Also, create opportunities with such entities to promote the museum and theater through their social media, e-marketing, advertising and other channels
  • Manage the Museum, IMAX and World Golf Village e-marketing databases including developing appropriate content for routine e-blasts and execution of growth strategies for both databases
  • Develop and execute media plan in support of Museum promotions/exhibits, IMAX film launches and World Golf Village events
  • Support radio, television, digital, print and promotional messaging as requested by Director, including writing advertising and promotional copy, e-blasts and other marketing-related copy needs associated with media buys, promotions or third-party entities
  • Acquire advertising trailers, public relations, collateral, key art and other necessary items from film distributors to assist with the advertising and promotions associated with each movie
  • Coordinate projects with graphic design team and Museum staff to ensure on time, on brand and error-free projects from start to completion
  • Support activation of Shell, State of Florida, Rolex and other relationships. Contribute to year-end or post-event recaps
  • Maintain knowledge of Museum and WGVA photography, video and PSA assets to support promotion of museum and resort activities
  • Coordinate and assist with all marketing and promotion needs for the induction ceremony and activities surround that week
135

Market Access Manager / Marketing Specialist Resume Examples & Samples

  • Marketing education at university
  • Marketing experience and market access experience
  • Experience from pharma or medical device industry
136

Manager, Marketing Resume Examples & Samples

  • Size the market potentials of various emerging cities and consumer segments to develop correspondent strategies with Integrated Strategy and Planning (ISP) and Consumer Insights (CI). Translate market strategy into micromarketing strategy to activate the growing & potential China markets
  • Bring micromarketing strategy to live, pull the core benefits from the mainstream marketing and tailor communication materials, approach and medium to reach specific target consumer
  • Develop annual / multiple-year marketing campaign planning, lead business reviews and measures of budget use and campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning
  • Establish close partnership across other disciplines and Lines Of Business (Integrated Marketing Communications, Product, Sales, Digital Business, Revenue Management & Analytics, Finance) to translate the strategies into effective campaigns
  • Develop and coach a team of marketing professionals
  • Bachelor degree in related discipline, MBA preferred
  • At least 8 years of solid B2C marketing experience. Exposure in regional business & worked in remote office is preferred
  • Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential
  • Ability to master complexity to manage the dynamic change of macro environment and capture untapped opportunities
  • Drive and accelerate learning curve to build total local business across different markets and segments across China
  • Fluent in written & spoken Cantonese, Mandarin & English
137

Manager, Marketing Execution Resume Examples & Samples

  • Help build a data-driven culture within the NBA and inspire the adoption of a experimentation mindset for the league and teams
  • Be the evangelist and champion of the marketing experimentation mindset across the company which includes developing a regular cadence of communications and reporting to key stakeholders and partners
  • Partner with an expanded peer set in Team Business and Operations, Marketing, IT, and Media to execute flawlessly
  • Very strong executor - proven track record in driving flawless operations and executional excellence with very strong attention to details
  • Customer Relationship Management, Digital Marketing experience
  • Passion for customer data and its ability to transform and drive marketing success
  • Strong business acumen coupled with the ability to evangelize findings to both business and IT in a way that strongly influences behavior and change
  • Comfort working under new and ambiguous areas to help shape the organization's vision, mission, approach and standing within the broader NBA organization
  • Strong communicator with right blend of intellect and influence - act as the evangelist for what this team can bring to the organization's current success
  • A minimum of 5 years in the Customer Relationship Marketing arena and/or Marketing/Operations execution
  • Experience running large scale program management initiatives that delivered strong groundbreaking outcomes back to the customer and company
  • Demonstrated success in evangelizing the purpose of an enterprise global team within a highly matrixed environment
  • Advanced degree preferred but not necessary
138

Manager, Marketing Resume Examples & Samples

  • Owns a weekly, monthly and quarterly lead generation target
  • Defines quarterly marketing plan including all channels such as: lead generation, web merchandising on SolarWinds properties, online advertising and content placement on industry relevant sites, email marketing, social media and more; collaborates with channel expert leads to agree on plans and resourcing for execution
  • Identifies, evaluates and recommends marketing opportunities consistent with company objectives
  • Defines content roadmap to support campaigns; collaborates with product marketing for content creation, editing and copywriting for a variety of channels
  • Make recommendations for continuous improvement of inbound and outbound campaigns to increase demand and conversion of qualified opportunities
  • Nurture multi-touch marketing programs and campaigns and, with knowledge of various market stages, proficiently guide the team regarding approach
  • 5+ years marketing experience including demand generation, inbound and outbound marketing with demonstrated revenue growth, preferably in a B2B environment
  • Recent experience with managing prospect engagement activities using multiple online and social channels: email, webinar, communities, SEO/SEM, company and third party websites, and so forth
  • Understanding of inbound marketing and email practices; prefer hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Silverpop and the development of nurturing programs
  • Demonstrated track record of keeping ahead of current demand generation trends
  • Self-starter who enjoys working in a fast-paced, innovative technology environment
  • Collaborative team-player with strong leadership and interpersonal skills who can influence across multiple organizations
  • Detail oriented, self-motivated and proactive
  • Strong analytical acumen and a keen ability to prioritize workload based on business impact
  • BS/BA degree required, MBA preferred
139

Manager, Marketing Resume Examples & Samples

  • 5+ years in marketing, product management, or search engine development/optimization
  • Spanish/English Oral and Written Fluency
  • Strong analytical skills, including strong ability to identify and solve ambiguous problems
140

Manager Marketing Resume Examples & Samples

  • Develop marketing strategies for Kindle Book programs and new product launches
  • Plan, coordinate, and execute merchandising initiatives for deals and new product launches in India market segment
  • Build merchandising and marketing that is innovative and truly original
  • Drive site improvements and new features to completion by coordinating with project managers, web developers, designers, marketers, and other merchandisers
  • 5+ years of relevant work experience in online marketing and/or site merchandising
  • BA/BS required, MBA or related Masters is a plus
  • Knowledge of HTML, XML, and Excel
  • Excellent project management skills, including work prioritization, planning, and task delegation
  • Experience in the book/publishing industry
  • Comfortable with a varied set of software and editing tools. Ability to learn new tools quickly
141

Manager Marketing Resume Examples & Samples

  • Must read, understand, and adhere to all PSG and HCA Physician Care policies and procedures
  • Practice and adhere to the Code of Conduct and Mission and Value Statement
  • Bachelor’s Degree with 5+ years of experience in marketing (an advanced degree or commensurate healthcare industry experience is a strong plus)
  • Knowledge and experience in all disciplines of marketing, including advertising, digital, events, media, creative production, direct mail, social media, content marketing, and emerging media as appropriate
  • Candidate should be a regular reader of industry-related websites and blogs, with an appetite for learning about emerging media and trends in the healthcare marketing space
  • An appreciation for health care industry and services
  • Experience in the digital interaction space (social media, blogging, etc.), for personal or professional use
  • Ability to coordinate and prioritize duties for multiple campaigns and clients
142

Manager, Marketing Resume Examples & Samples

  • Work closely with Director, Marketing to develop and evolve marketing strategies that inspire fresh approaches and strive for creative innovation
  • Management of digital marketing campaigns including media planning and creative development through final delivery. Emphasis on expanding our marketing messages to reach our audience in new and different ways that embrace the evolving digital landscape and current trends
  • Minimum of 4 years professional experience in marketing or related area
  • Solutions-based innovator with ability to ideate creative strategies in keeping with kids’ marketing regulations. Candidate should come with exciting/breakthrough ideas to propel the Disney Channel brand and related IP
  • A passion for entertainment and an interest in tween / teen pop culture
  • Ability to build credibility and collaborate with internal stakeholders and external partners
  • Adept at navigating a highly-matrixed and rapid-paced organization
  • Ability to shift between big picture strategic thinking to “roll up your sleeves” tactical executions
  • Outstanding communication skills, written and oral, including strong presentation skills
  • Bachelor’s degree in marketing or related field or equivalent work experience
143

Manager, Marketing Partnerships Resume Examples & Samples

  • Manages and maintains a database of Prospective companies for Partnerships
  • Manages and enhances relationships with third party promotional partners
  • Analyzes and reports progress against yearly sales performance goals
  • Constantly engaged with the latest ad, digital, and promotions tactics
  • Analyzes media spend of potential companies and provides insight to the sales team
  • Disseminates key information points about each deal that the sales team executes to appropriate individuals including the execution team
  • Brainstorms incremental business opportunities and pitches to new and existing promotional partners
  • Represents the sales team on contract implementation with the execution team, reviews deal points and oversees contract administration
  • Keeps abreast of competitive landscape
  • Assists with the development of partnership presentations and work with Creative Manager on development of sales and execution materials to assist teams on key initiatives
  • Analyzes past promotions and makes recommendations based on trends and key learning’s
  • Works with appropriate creative entities to provide assets for partner needs
  • Works with the execution team to review all promotional materials (TV/radio, print ads, POP, digital assets) with partner and help with providing Disney feedback
  • May travel to partner locations to assist with sales presentations and execution deals
  • Works with execution to help secure partner approvals as items are developed
  • Strategizes on key promotional opportunities that may arise based on thematic link between the property and partner’s brand, appropriate target audience, and favorable timing between the release date of the property and the key selling period for the partner
  • Acquires fundamental knowledge of partner’s business category, products, their particular company, and its competition
144

Manager, Marketing, Cinique Resume Examples & Samples

  • Launch Planning/ Marketing Programming for Specialty D/S accounts
  • Undergraduate degree required; MBA preferred. 5-6 years of related experience
  • Excellent written & verbal communication, comfortable presenting to all levels of management. Ability to collaborate and communicate cross-functionally, with internal partners, key account teams, and Field
  • Strong leadership, project management, and budget management skills
  • Highly detail oriented with ability to identify, prioritize and adjust to multiple need
  • Exhibit strong MS Powerpoint and Excel skills. Utilize analytical skills and an ability to translate sales data into merchandising recommendations
  • Self starter with the ability to work independently. Requires an ability to navigate the organization and remove obstacles that get in the way of the team achieving business outcomes
145

Manager, Marketing Resume Examples & Samples

  • As strategic marketer, you will develop and implement a feedback process to understand the ongoing needs of the Private Client Division business objectives and those of and individual IAs. You will need to gain buy-in from a variety of stakeholders (e.g. Compliance, Legal etc…), ensuring marketing support, tools and initiatives achieve business and communication objectives
  • Strong relationship-building and collaboration skills are required. You will build and maintain strong relationships with: Investment Advisors, Branch Managers, Legal, Compliance and other internal departments. These relationships will ensure projects are completed on time, on budget and with maximum effectiveness
  • Financial Services/Wealth Management preferred
  • Superior execution and project management abilities
  • Strong written, oral, presentation and interpersonal skills
  • Proven problem solving, negotiation and decision-making skills
  • Demonstrated success in simultaneously bringing multiple projects through to successful completion
  • Strong creative evaluation and innovative thinking skills
  • Must be able to work in a team environment with a multi-disciplinary group
  • Proven marketing experience in advertising, direct marketing, web, and collateral
  • Exceptional relationship building, management and negotiation skills
  • University or Post-Secondary education required
  • Business or Marketing Communications preferred
  • Canadian Securities Course (CSC) is an asset
146

Manager, Marketing & E-commerce Resume Examples & Samples

  • At least 5 years of marketing/advertising work experience with a focus on digital online marketing is required
  • Experience using web analytics software (e.g., Omniture/Adobe Analytics, Google Analytics) is required
  • Strong working knowledge of Microsoft Excel
  • Understanding of Oracle Commerce Platforms (ATG, Endeca, Experience Manager) or other similar commerce platforms is a plus
  • Experience with analytics tools, optimization and targeting tools, A/B and multivariate experiments, and quantitative/qualitative analysis is a plus
147

Manager, Marketing Resume Examples & Samples

  • Design and execute traffic channel strategies and programs to acquire new customers
  • Plan, develop, and execute category events and merchandising strategies that deliver strong ROI and optimize the customer experience
  • Create engaging programs, content and strategies to drive loyalty, repeat purchases, and cross shopping
  • Create and present high-quality documents and presentations to senior leadership both inside and outside the company
  • Manage strategic vendor relationships and drive acquisition and engagement of key customer segments
  • Create and deliver long-term strategy and goals for team
  • Strong understanding of online marketing ecosystem, marketing channels (e.g. direct, social media, display, affiliate, e-mail, newsletter, SEM, SEO), customer segmentation and database marketing methods
  • Hire and develop great people
  • Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment
  • Excellent written and verbal communication skills as well as collaboration skills that enable you to earn trust at all levels
  • Proficiency with HTML, SQL and XML, plus the ability to learn our in-house analysis tools quickly
148

Portfolio Manager, Marketing Resume Examples & Samples

  • Develops plans to ensure the most efficient utilization of the marketing organization’s resources. Ensures that the portfolio is goal-driven, up-to-date, and aligned with strategic marketing goals
  • Ensures the delivery of the plan’s critical milestones, outcomes and results (on time; on budget; benefit realization; high quality; etc.)
  • Ensures plans are coordinated with other planning functions throughout the enterprise
  • Provides portfolio management and analytical decision support services for a broad array of strategic and operational opportunities across the Marketing department including portfolio prioritization and rationalization
  • Where appropriate, provides vendor management oversight and expertise
  • Identifies and analyzes strategic alternatives for the organization and makes recommendations to marketing management
  • Maintains portfolio management plan leveraging existing RH framework and delivers presentations to marketing leadership team and other stakeholders, as needed
  • Develops ongoing portfolio process improvements
  • Develops monthly reports and analytics in support of strategic insights and prioritization decisions
  • Maintains and promotes compliance with portfolio management process and governance
  • Administers the project intake process and maintains the marketing portfolio of work
  • Facilitates the Program Board Committee meetings supporting trade-offs and decisions
  • Ensures process consistency, data integrity and decision quality
  • Has oversight over the project portfolio system of record application and supporting processes
  • Proven track record of leading project/portfolio operational planning for a larger organization
  • Minimum 5 years of marketing experience
  • Minimum 10 years of project leadership and/or management experience
  • Bachelor’s degree in business or marketing preferred
  • Exceptional project and program management skills
  • Strong attention to detail, accuracy
  • Excellent collaboration and communication skills
  • Change agent with expert ability to build trust and relationships quickly
  • Ability to flex as needed and feel comfortable navigating through ambiguity
  • Skilled in process development; use of lean or six sigma methodologies
  • High degree of ownership and integrity, holds self and others accountable
  • Manages stakeholders effectively and is politically-astute
  • Ability to think critically, strategically, and connect dots
  • Results-oriented with a strong sense of urgency and personal motivation
149

Manager, Marketing THV Resume Examples & Samples

  • The THV Marketing Manager Latin America will be responsible for the key marketing functions within Latin America (mainly focus on Brazil, Mexico and Colombia markets)
  • Work closely with global marketing teams to help achieve annual business goals
  • Monitor clinical data, competitor activities, and product sales and market trends
  • Manage overall brand/business budgets encompassing campaigns, publications, product line growth and controlling budgets within set guidelines
  • Develop successful communication strategies, campaigns and collateral messaging unique value and solutions for customers and Edwards
  • Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics, and develop end-of-life product strategies
  • Skilled at developing annual marketing plans including programs, budgeting, market analysis, competitive analysis, payor impact, ensure alignment with Global strategy and plans, thorough at market plan execution
  • Conduct the required market analyses, competitive watch and updated presentations on the business
  • Minimum of 5 years experience of functional marketing experience in pharmaceutical or medical devices
  • PC skills required
  • Strategic mindset combined with ability to execute
  • Needs to be skilled in creating business models, growth models and product life-cycle strategies
  • Able to work under pressure and able to work at different activities at the same time
  • Must be able to work effectively with individuals internal to Edwards and external to Edwards at all levels and to travel as needed
150

Manager Marketing Resume Examples & Samples

  • A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing/ Business Communications
  • 5 years of related work experience
  • Exceptional written, verbal and listing communication skills with a can do attitude
  • Strong organizational skills with the ability to work in a fast paced environment
  • Creative, detail-oriented person who can juggle multiple tasks
  • Computer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
  • Experience with media buying Knowledge of programmatic media and real time bidding
  • Experience working with email, mobile and digital marketing programs
  • Knowledge of data analysis and budgeting
151

Manager, Marketing Resume Examples & Samples

  • Plays a leadership role in setting marketing objectives, strategies and business principles by providing guidance to business team in identifying and articulating key business issues and knowledge gaps, and in finding opportunities for the assigned brands
  • Provides complete marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing projects against same. Leads more strategic, complex research
  • Ensures proper focus and prioritization of marketing research resources against assigned brand needs and help ensure that the right “team” resources from other functions are brought to bear on brand needs
  • Effectively manages, coaches and develops the activities of junior CIS professionals as necessary. Actively teaches skills to direct reports (and broader CIS team where appropriate), provide direction to enhance effectiveness and impact on team/business. Guides issue and project prioritization
  • Ensures that marketing conclusions and recommendations for all research conducted are clearly communicated, bringing the research conclusions of studies directly to bear on the marketing issues and opportunities. Shares responsibility with Brand Management clients for recommendations regarding business decisions on individual brands
  • Develops and articulates new consumer insights and ensures learnings are understood by the team. Participates in identifying the strategically valuable consumer
  • Demonstrates ownership of brand and credible business sense. Uses this business knowledge and strategic thinking ability to help direct the interpretation, use, and implications of consumer, marketplace, competitive and environmental information to improve business decisions and knowledge base for future strategic planning
  • Assesses the health of the brand via in-market volume, franchise behavior, attitudes, and quality measures, recommending appropriate courses of action. Interprets and integrates marketing mix and other analytics into recommendations
  • Provides input into the development of new, improved and/or more cost effective marketing research tools, methods, and process and provide leadership in bringing this new knowledge to bear on the company’s business and decision making
  • Contributes to learning outside of defined role on brand team (eg. Cross divisional projects, Research best practices, etc.)
152

Manager, Marketing & Partner Insights Resume Examples & Samples

  • Provide research support to sales team in order to fulfill ad hoc requests
  • Contribute to innovative thought leadership pieces that advance the business and maintain our brands’ position as the expert on the young adult consumer
  • With Director, conduct advertiser effectiveness studies on behalf of Integrated Marketing and Viacom Vantage partnerships
  • Present consumer-focused research, as well as data-driven research, to internal and external clients
  • Work with Pricing and Inventory team to guide the creation of thoughtful selling estimates
  • Manage analyst to grow skills and provide guidance in generating strategic, thoughtful, and effective research
  • 3+ years’ experience in media or consumer research; knowledge of young adult consumers a plus
  • Knowledge of syndicated data tools (MRI, YouGov, Kantar)
  • Knowledge of linear measurement systems (Nielsen National TV Toolbox, Star Media, Lake 5, etc.), digital measurement systems (comScore, @Plan, etc.), and social measurement tools (Nielsen Social, Canvs, etc.)
  • Highly organized, strong attention to detail, ability to work under pressure and multitask
  • Preferred experience generating selling estimates; experience with Star Estimator a plus
  • Ability to solve problems strategically and think creatively
153

Manager, Marketing Resume Examples & Samples

  • At least 4 years of general management/marketing experience, including prior P&L responsibility
  • Home entertainment, Consumer Packaged Goods, and/or Digital Marketing experience preferred
  • Strong creative and strategic thinking skills with examples of past innovation
  • Outstanding analytical and financial skills
  • Adept multi-tasker dealing with multiple projects
  • Ability to be proactive, prioritize multiple important projects and work without constant
  • Supervision
  • High attention to detail while being able to understand the big picture
154

Manager, Marketing Effectiveness Resume Examples & Samples

  • Develop and lead client teams through designing, selling, executing and presenting analytic studies to meet clients’ research objectives
  • Penetrate and establish enduring client relationships with senior decision makers at clients by demonstrating on-going value by driving client outcomes
  • Work collaboratively with other Nielsen teams to identify revenue opportunities outside of contracted services
  • Ensure pro-active insights and action oriented solutions are delivered to the team by being an expert in your practice area with an ability to explain methodology behind all key analytical consulting in respective area to client
  • Lead and develop a team responsible for delivering against client commitments
  • Strong logic, deductive reasoning, problem solving and critical thinking skills
  • Skilled & polished communicator, including group presentations & proposal writing
  • Demonstrated mastery in data analysis & application to client business issues
  • Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues
  • People management, training, development experience preferred
  • Able to work collaboratively with internal & external teams
  • Strong sense of urgency and accountability to drive client outcomes
  • 4-8 years’ experience
  • Strong mathematical/statistical/analytic background
  • Strong Marketing/Research background
  • Highly Proficient in Microsoft Office software
  • Relevant experience with statistics, research techniques & experimental design
  • Previous experience working with marketing mix models
  • Related Industries: Consumer Packaged Goods, Consulting, Information, Sales, Analytics
  • LI-LL1
155

Manager, Marketing Resume Examples & Samples

  • Lead the development of disease awareness programs and core marketing initiatives focused on medical education initiatives, e.g. congress presence, disease awareness programs and regional Advisory Board meetings
  • At least 5 years of commercial/marketing experience in the pharmaceutical or biotech industry with focus on medical education, congress management and/or scientific communications in marketing of specialty or biotech products
  • Experience creating, updating and managing patient support programs
  • Strong scientific acumen
  • Experience in orphan diseases is a plus
  • Past sales experience
  • Strong track record of developing innovative medical education strategies and tactics with a focus on KOL engagement plans and executional excellence
  • Ability to quickly understand and communicate all clinical data / publications to support business objectives
  • A strong track record of being an effective, results-oriented project leader
  • Strong leadership skills and ability to collaborate and navigate effectively in a matrix environment
  • Must possess a strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
  • Excellent interpersonal skills with the ability to create and foster strong team spirit and take on the role of ‘idea champion&#8217
  • Self-starter who demonstrates initiative, energy and enthusiasm; brings a positive, can-do approach to all challenges, working with an appropriate sense of urgency
  • Flexibility and ability to adapt to changing conditions
  • Detail-oriented with impeccable organization skills
  • Excellent oral and written communication skills, strong presentation skills in various settings
  • High standard of ethics and responsibility a must
  • Fluency in English both written and oral mandatory, any other language is a plus
  • Ability to travel ~30% of time
156

Global Senior Manager / Manager Marketing Resume Examples & Samples

  • Generating marketing insights that inform strategic and tactical plans
  • Creating or identifying commercial opportunities that advance efforts towards the brand objectives and goals
  • Developing marketing tools/resources and advancing them efficiently through the formal approval process
  • Managing budgets and maximizing limited resources
  • Engaging with internal and external stakeholders—e.g. Affiliate Brand Leads and External Experts respectively
  • Working with vendors and other agencies
157

Assistan Manager Marketing Resume Examples & Samples

  • End to End execution of marketing projects and campaigns, including ideation, creation of collateral and measurement and analysis of impact
  • Execution of Search Engine Optimization on a continuous basis
  • Execution of Social Media Marketing efforts & Social Listening
  • Creation and execution of SMS and Email based marketing campaigns
  • Continuous review and active management of website and other online assets
  • Prepare online newsletters and organize their distribution through various channels
  • Provide creative ideas for content marketing and execute a strong digital PR strategy
  • Measure performance of digital marketing efforts using a variety of web analytic tools ( Google analytics, web trends etc.)
  • Maintain partnership with digital agency
158

Manager, Marketing Resume Examples & Samples

  • Understand the category’s key traffic drivers (onsite, email, social, etc.) and how to measure, track, and optimize them to accomplish business goals, documenting the results, and sharing best practices with the team
  • Understand how to get the most out of the tools you use to do your job and challenge the existing tool set, successfully working with technical teams to propose and evaluate enhancements that improve efficiency and functionality
  • Develop good working relationships with relevant Amazonians within and outside the Prime Now team, confidently representing the team to other parts of Amazon
  • Partner closely with design teams to create on-brand, high-performing, bar-raising creative
  • Experience with content management systems and/or an ability to learn new systems quickly
  • Experience leading cross-functional projects
  • Ability to operate in a high-energy, fast-paced environment
  • Demonstrated resilience and ability navigate difficult situations with composure and tact
  • Demonstrated willingness to roll up your sleeves
  • Ability to communicate ideas and influence stakeholders effectively, both verbally and in writing
  • 5+ years of marketing experience in a fast-moving, high-visibility business
  • Demonstrated experience using analytical tools (e.g., Excel) to measure performance, determine improvements and innovations, and make adjustments accordingly
  • MBA or Graduate degree in a related field
  • SQL / advanced Excel
  • HTML / XML
159

Manager, Marketing & Forecasting Resume Examples & Samples

  • Develop revenue and customer forecasts and measure performance to plan
  • Create and manage the forecast and budget process for marketing activity, customer activity, revenue performance and equipment needs and ensure all procedures and activities comply with corporate guidelines
  • Investigate marketing and revenue performance to identify factors that drive performance, describe reasons for variance to plan and identify potential levers to accelerate growth
  • Work with cross functional teams to manage and present monthly, quarterly and yearly metrics on marketing revenue performance management using Business Intelligence (BI) Analytics, Excel or other tools when required
  • Provide Sales and Marketing management with weekly and monthly summary reporting including, but not limited to: offer performance, customer average revenue and revenue website performance and conversions, yield and other metrics across all sales channels
  • Responsible for directing revenue analysis to include: subscriber analysis and average revenue per customer, budget vs actual, net gain and churn, effective rates, analysis of campaigns, and ROI on campaigns
  • Provide customer activity analysis for all products including growth trending, migration trending and churn trending, etc
  • Partner with marketing science team to identify market research and industry and competitive trends to leverage in the planning process and to explain marketing and customer trends
  • Build ROI models to support key marketing activities and help drive business decisions
  • Assist in ad hoc information and reporting requests from the business unit leaders
  • Perform other duties as required by supervisor
  • Process and systems thinker -comfortable working in complex environments, process oriented and able to conceptualize the entire lead and customer lifecycle
  • Service oriented: patient, great communicator, executive facing, customer focused
  • Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager
  • Passionate and a problem solver: enthusiastic about relevant topic or skill, pushes boundaries, intelligent, likes to learn, wants to be the best
  • Ability to translate detailed trends and statistics into executive-level reporting and presentations
  • Ability to prepare, analyze, and interpret complex customer and revenue reports and information
  • Strong computer skills including Excel, PowerPoint, Word, and Access
  • Knowledge of budgets, P&L reports, systems and procedures
160

Manager, Marketing Capability & Operations Resume Examples & Samples

  • Excellent interpersonal, intercultural and communication/influencing skills, they need to deal with Regional and Global leadership and all levels of marketing
  • Effective management skills and ability to lead/contribute to programmes
  • Solid marketing experience (brand management)
  • Band equity/communications experience not required but preferred
  • Additional professional marketing qualification not required but preferred
161

Manager, Marketing & Partnerships Resume Examples & Samples

  • Lead the development and execution of multi-platform marketing plans to drive tune-in an support the cable company’s retention efforts
  • Execute and oversee the development, creation and implementation of marketing assets including messaging, design, and strategy
  • The oversight, implementation and tracking of an annual budget; including the administration of operational invoices, monthly accruals and financial forecasting/planning
  • Lead marketing and/or partnership efforts for the NYC-based programming operations
  • Formulate, direct, coordinate, and/or support TWC Networks partnership activities with internal departments to promote the sports, news and local programming channels
  • Oversee and support development of multi-market or priority market campaigns and initiatives
  • Coordinate or participate in promotional activities and/or events, working with developers, agencies, advertisers or production managers to market the channels
  • Conduit with Media Sales for the implementation of supporting marketing tactics when appropriate
  • Analyze campaign effectiveness, monitoring of budgets and other analytics/administrative duties as assigned
  • Provide technical and creative leadership in the design and implementation of marketing & partnership efforts
  • Experience with reviewing viewership data such as set-top box, Nielsen ratings, GRPs, etc…
  • Direct, develop and/or support the marketing-messaging for the News Channel’s social and digiat voice on a variety of on-line platforms
  • Direct and manage the use and propagation of the TWC Sports, News and Local Programming brands throughout the company to ensure consistency
  • Interact with TWC Networks executives (local and corporate) to ensure strategy and positioning is appropriate, timely and consistent with the company's overall strategy
  • Liaise with internal and external partners to maximize awareness and tune-in to the TWC Networks and their multiplatform brand extensions
  • Oversee development of collateral for select enterprise-wide, multi-market and priority market initiatives
  • Identify competitive trends and identify new and emerging competitive threats with an eye toward developing promotions that address these issues
  • Design and execution of a marketing plan for the NYC TWC Networks
  • Analyze data for campaign effectiveness, viewership, web and local on demand
  • Excellent organization skills, strategic planning, written and oral communications, public speaking, business writing and computer skills (MS Office Suite)
  • Strong understanding of marketing, media production, advertising sales, communications and digital media. This includes alternative ways to inform and entertain via written, oral, visual and social media
  • Knowledge of sports, news and/or media operations
  • Minimum 5-7 years in marketing and/or communications with established track record of managing campaigns and utilizing social media to reach consumers
  • Dynamic personality and be a savvy networker and relationship builder to recruit support within the organization and externally
  • Strategic, creative thinker that can drive results with resources that are primarily managed by others
  • Keen sense of the power of social media and digital media and be comfortable evangelizing TWC News, Sports and Local Programming to a wide range of constituents
  • Bilingual a plus, Spanish and English (both written and verbal)
  • Ability to effectively operate in a matrix organization
162

Manager, Marketing Campaign Operations Resume Examples & Samples

  • Screen phone calls and run audio board as needed for fast-paced program on Kids Place Live
  • Edit audio and mix program logs for Kids Place Live and Radio Classics
  • Check studio equipment for proper functioning prior to going on-air, reporting technical problems and equipment malfunctions
  • Work with producers and talent on following programming clocks to ensure that all content and advertisements are featured as planned
  • Work with producers, talent, and directors to develop creative sound ideas to enhance program content
  • Coordinate the appropriate mix of music and sound for assigned shows, and ensure that levels are mixed properly
  • Work with producers to create/edit "best of" library and emergency procedures
  • At least 1 year of experience running an audio board in a broadcast setting
  • Internship and college broadcasting experience may be considered in lieu of professional experience
  • Experience working in broadcast radio, preferably Talk
  • Flexible scheduling, must be available to work weekday early mornings
  • Experience working with children in a professional environment
  • Comfortable working with talent, artists, and high profile individuals
  • Ability to work with off-site ("remote") talent -- communicating mostly via email/skype/phone
  • Strong organizational skills and ability to work under pressure and deadlines
  • Excellent time management skills and ability to prioritize multiple tasks
  • Proficiency in sound production and audio editing, including editing programs (Pro Tools, Dalet or Adobe Audition)
163

Senior Analytics Manager, Marketing Resume Examples & Samples

  • Collaborate with business teams to identify critical business problems and areas of opportunity and translate business questions into quantitative analyses
  • Use data to understand web and mobile user behavior and how to tailor marketing for different user segments
  • Analyze website traffic and make recommendations on how to improve user acquisition, conversions and overall ROI from marketing spend
  • Analytics and consumer segmentation to answer key business questions on consumer behavior and real estate market trends
  • Analytics to determine optimal marketing mix
  • Determine the best traffic attribution models and drive automation of the models
  • Analyze SEM, display, social and email marketing performance and identify opportunities for improvement
  • Lead strategic analyses to understand consumer lifecycle on realtor.com and consumer lifetime value
  • Work with senior leaders to understand key marketing goals, define KPIs to track performance, create plans to optimize business performance and execute on them
  • Lead and drive end to end data initiatives including working with data engineers to automate tracking , measurements and models
  • Bachelor's degree in Business Administration, Management, Statistics, Economics, Finance , Mathematics Statistics, Computer science or Engineering
  • 5+ years of proven work experience applying quantitative analysis with focus on driving internet marketing ROI
  • 3+ years of experience working in highly analytical environment performing complex statistical analyses, and generating data-driven insights
  • Strong analytical skills, problem solver, and attention to detail
  • Ability to define issues, questions and data; to comprehend qualitative and quantitative methods to perform accurate analysis
  • Excellent verbal/written communication, data visualization and presentation skills
  • Results driven and ability to coordinate and prioritize multiple tasks in a fast-paced environment
  • Motivated self-starter who can take charge of complex tasks with minimal direction
  • Strong SQL skills and experience with one or more BI/analytics tools like Omniture, Microstrategy or Tableau
  • Have excellent financial modeling skills using Excel (pivot tables) and proficient with PowerPoint
  • Experience with statistical modeling techniques
  • Experience with tools like SAS and R (statistical modeling – linear, nonlinear, regression, decision trees)
164

Manager, Marketing Data Analytics, MAC Resume Examples & Samples

  • Provide consumer insight / analytical support to consumer marketing and other internal teams by leveraging global customer database to understand multi-channel purchase behavior; evaluating marketing programs to identify opportunities and contact strategies that drive sales – including customer cultivation, retention and migration, repeat purchase analysis, reactivation opportunities and loyalty
  • Interpret brand-wide data from different sources to create key consumer insights
  • Partner with cross-functional teams to analyze multiple channel data disciplines and deliver insights that drive business growth
  • Coordinate and lead consumer marketing metrics meetings reviewing key customer metrics and trends (loyalty, PRO, consumer behavior and transactions, offline and online)
  • Create and distribute monthly, quarterly, yearly and campaign reports
  • Conduct reporting and analysis as needed for business and marketing inputs for Consumer, PRO and select retailers
  • Assist with NA customer database management including relationship with service bureau and analytics company, reporting and analytics, database maintenance and system enhancements, third party data flow processes, and quality control
  • Collaborate with MAC Online and New Media on global integrated multi-channel strategy, segmentation, testing and analysis
  • Manage, review and validate data with database vendors and CMS tools and oversee file transfers between stores and 3rd party vendors
  • Partner with social media team to assist in analyzing impact of all New Media programs on core business metrics (e.g., online conversations, tonal sentiment, viral impact, search visibility, views, reach, registrations, product info, etc)
  • Compile global CRM analysis by market, review, QA, and synthesize analytical findings and provide recommendations that drive business results
  • Support marketing team in extending programs to global markets; provide education and guidance to ensure development, execution, methodology and measurement of programs are consistent with brand strategy
  • Partner with the Consumer Insights team to including both qualitative and quantitative data in key customer insights
  • Provide ad hoc analysis, competitive information, presentations, status reports and meeting recaps when necessary
165

Manager, Marketing Resume Examples & Samples

  • Manage the execution of Visa Checkout consumer marketing campaigns and activations
  • Coordinate communication with creative & media agencies, and sponsorship partners, and implement high-impact programs on-time and on-budget
  • Budget management and financial discipline for all Visa Checkout campaigns, including ongoing management of media investments, production costs, and campaign scenario planning to optimize investments that help achieve business goals
  • Manage the measurement, analysis, and reporting of marketing program performance and its impact on business results and Visa brand
  • Leverage Visa’s iconic sponsorship platforms (NFL, Olympics, FIFA World Cup), as appropriate, to amplify Visa’s digital payment innovation products to consumers
  • Work with cross-functional teams and agency partners (external and internal) to create and gain alignment on the creative brief and key performance measures
  • Support the successful execution and implementation of integrated campaign activations, across multiple channels, including TV, digital, social, print, OOH, and on-site experiential
  • 7+ years business experience, with majority in marketing/advertising; strong experience in client/account management
  • Strong business & financial acumen, critical thinking, and problem solving skills
  • Strong project management, planning, teamwork, relationship-building skills and experience in leading through influence
  • Experience in managing creative, media, and social/digital agency partners
  • Ability to generate and manage work-back timelines & keep projects on track
166

Manager Marketing Resume Examples & Samples

  • Management and execution of Marketing communications campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan
  • Implementing campaigns globally, working with and guiding Marketing campaigns teams in market to ensure that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets and supporting materials produced
  • Formulating and implementing Marketing activities and campaigns to support the achievement of revenue growth targets for the (Global Business Line)
  • Driving customer acquisition in key segments, building the HSBC brand presence and supporting the local activation of campaigns and events
  • Collaborating with key internal stakeholders and effectively managing agency and supplier relationships to maximise service delivery
  • Execute effective global/local campaigns, platforms and campaign assets
  • Implement agreed campaign and activities in line with the Marketing plan, budget and activity schedule
  • Work with agencies and third parties to deliver campaigns and assets on time and in budget
  • Provide assets for use online, at events or in collateral
  • Ensure that all campaigns and assets delivered are legal and compliant with the relevant codes of practice
  • Execute selected Commercial Banking, Trade and Cash Management campaigns and Marketing communications activity
  • Minimum 6 years broad based experience within a Financial Services or B2B sales based institution
  • A range of Marketing Communications planning and operational experience, particular experience with digital marketing a plus
  • Degree level qualification in marketing in marketing/ communications/ advertising/ public relations or equivalent
  • Proficient in data analysis, project management, advertising production and direct marketing with good commercial sense
  • A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
  • Experienced in liaising with external business partners and suppliers
167

Manager, Marketing Luxury Brands Resume Examples & Samples

  • High School Degree
  • Knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages
  • Expertise in Microsoft Excel, including the ability to understand and manipulate basic spreadsheets
  • Expertise in Microsoft PowerPoint
  • Understanding of principles and practical application of branding, advertising, direct marketing, hotel marketing, hotel sales and electronic marketing in support of building customer relationships, share of mind and emotional connections with target audiences
  • A minimum of five (5) years of professional experience
  • A minimum of four (4) years of experience in a mix of hotel level marketing roles or similar industry
  • A minimum of two (2) years of managerial experience
  • Knowledge of the Travel industry
  • Understanding of booking windows, trends and seasonality
  • Ability to implement metrics against campaigns
  • Airline Marketing, Sales, and luxury consumer goods experience
  • Operations experience advantageous
  • Luxury experience advantageous
  • Global experience advantageous
168

Manager, Marketing Resume Examples & Samples

  • Serve as the lead strategist for coop marketing efforts with our largest vendor partners
  • Act as a PM for large, complex, and cross-functional site merchandising projects including regional and national seasonal and promotional events, internal and external partnerships, feature releases, and other traffic-driving initiatives
  • Ability to work well with partners and stakeholders in different parts of the business and confidently represent the team to other parts of Amazon
  • 5+ years of experience managing performance marketing campaigns
  • Comfortable with SQL
169

Manager, Marketing HVT Resume Examples & Samples

  • The HVT Marketing Manager Latin America will be responsible for the key marketing functions within Latin America (mainly focus on Brazil, Mexico and Colombia markets)
  • Manage and maintain strong productive relationships with field sales, key opinion leaders, building advocates, market influencers
  • Maintain a strong relationship with the regional sales team, clinical specialists, global marketing, and training to ensure effective and optimal integration of efforts
  • Supervise congress activities, symposia and KOL management activities
  • Actively respond to competitive threats (internal and external) and create strategies
  • Assess and understand market share, pricing, ASPs, competitive dynamics
  • Experience of working with US companies/exposure to US environment
  • Bachelor’s degree. MBA is preferred
  • An advanced degree (i.e. Master, PhD) is a plus
  • Exceptional ability to utilize data/information in order to articulate and support strategy development
  • Must maintain excellent analytical and communication skills that include written, verbal and presentation in nature
170

Manager, Marketing Resume Examples & Samples

  • Plan, staff, direct and control the department activities including authority for all personnel management decisions, budgeting and expense control, determining the most effective staffing levels and scope of employee responsibility, developing subordinates and ensuring the hiring and development of qualified protected class members in compliance with Corporate Affirmative Action guidelines. Work with management in divisions involved in the product process to ensure that clear lines of authority and accountability are established for all associates, especially those associates working in positions with dual accountability to both product and functional divisions
  • Develop financial and non-financial product marketing objectives including market share and sales forecasts. Develop detailed marketing plans/strategies related to positioning, pricing, distribution, and service to achieve product objectives
  • Define target market and identify needs and demands. Champion the marketing campaign and provide appropriate communication to business partners
  • Determine the product's competitive positioning and identify opportunities. Assess market environment, including internal and competitor strengths/weaknesses. Monitor competitors campaign activity. Integrate information on competitive positioning, marketing and regulatory requirements and industry trends to analyze opportunities. Recommend courses of action upon assessing and evaluating risk
  • Participate in the product development process including participating in Integrated Marketing Teams, providing input on product and pricing levels, development of product and/or market specifications. Participate in development of marketing-related content of opportunity assessment, business case and detailed design as well as continuous monitoring of project status to ensure the objectives of the marketing strategy are being met
  • Develop detailed marketing/advertising plan, costs and schedule. Review detailed product design against detailed marketing and advertising plan, finalize and implement marketing/campaign management strategy. Review, evaluate, approve and ensure compliance of marketing materials(which may include illustrations) and program options. Review marketing materials and campaign strategies with internal and external business partners for input
  • Define training strategy and plan for product introduction and ongoing product management. Provide oversight and direction in development of detailed training plan and materials. Conduct product training as necessary
  • Assess impact of compliance projects on marketing activities and product
  • This position requires extensive or prolonged typing/keyboarding
  • Relevant formal education and extensive experience in marketing, including advertising experience
  • Ability to supervise and develop a diverse staff in order to meet Corporate Objectives
  • Expertise in marketing strategic plan design
  • Excellent analytical, writing and organizational skills
  • Strong verbal and written communication, human relations, management and leadership skills
  • Ability to analyze, synthesize and retain an extensive volume of information on a large number of issues
  • Knowledge and experience related to product development
  • Experience developing product training strategy
  • Thorough understanding of the Companies' products, marketing philosophies and insurance industry
171

Manager, Marketing Resume Examples & Samples

  • Lead a high performance team of Marketing professionals
  • Partner with senior level executives to support the development of the strategic marketing plan for the overall Consumer & Small Business (CSB) Marketing team, as well as for each area
  • Provide support for the program management activities in support of the CSB Strategy Framework; act as program manager for selected components of the framework
  • Support the leadership teams within each business unit in the development and execution of their strategic plans by providing subject matter expertise and problem solving assistance
  • Collaborate with other groups (Customer Experience, Channel, Digital, Product Development, etc.) to ensure ongoing alignment and communication of respective strategic plans within the Consumer Marketing team
  • Support team of Competitive Intelligence professionals to provide timely and actionable insights related to regional and national competitors in both Consumer wireless and wireline
  • Manage quarterly competitive analysis of published competitive results
  • Lead periodic strategy and planning reviews with the Consumer Marketing leadership team
  • Semi-annual strategy-check reviews: Manage planning and preparation for twice-yearly strat check reviews
  • Manage monthly activity related to Ops Reviews, CSB LT and Full Monty reviews; direct activity across business units to prepare and present key business results on a monthly basis; responsible for preparation of reporting materials for CSB Marketing
  • Manage process for ELT communications on behalf of leadership team
  • Support overall scorecard process for Consumer Marketing, including development and tracking of results for the SVP and several VPs within the group (and coordination with scorecard primes for the remaining VPs); liaise with teams supporting CSB and Corporate scorecards to align metrics, weightings and targets
  • Own and deliver strategic analysis of specific marketing opportunities as identified by the senior leadership team
172

Manager, Marketing Resume Examples & Samples

  • 50%: Project Marketing Strategy/Management
  • 30 %: Relationship Management
  • 10 %: Change and Innovation
  • 10 %: Risk Management and Control
  • Project Marketing Strategy/Management
  • Marketing lead on all BMO Partners projects, develop marketing plans including communication and channel strategy on projects
  • Build and lead execution of plan based on industry best practices
  • Lead a team of cross-functional internal marketers as well as external agency to ensure that milestones and KPI’s are met
  • Work with internal digital and social teams to collaborate on plan development
  • Work in partnership with creative and technical teams to design campaign launch activities
  • Ensure there is a cohesive customer journey to capitalize on the customer funnel
  • Be a subject matter expert representing marketing on large project teams
  • Actively contribute to discussions and brainstorming sessions
  • Prioritize and manage workload effectively
  • Ensure projects are delivered on-time and to the highest possible standard
  • Management of funding budgets
  • Partner and collaborate with the business on project and enterprise strategy
  • Build strong working partnerships with internal and external partners
  • Collaborate with internal project teams to understand business and user requirements with regards to front-end development deliverables and timelines
  • Build consensus at all levels of the organization on marketing strategy and launch plans
  • Change and Innovation
  • Identify opportunities and provide recommendations to the Director and the business partners
  • Create innovative opportunities to market, design and deliver innovative marketing strategies and tactics to generate profit and meet KPI’s
  • Risk Management and Control
  • Develop, implement and maintain methodologies to evaluate effectives of all project launches
  • Recognize new standards and partner with enterprise teams to update as required
  • Understand requirements and monitor overall compliance to all policies, procedures and brand guidelines for all BMO marketing properties
  • 8-10 years’ experience in marketing role within the financial services sector
  • Prior experience managing large projects
  • Strong knowledge of marketing plan development and channels including email channel, partner channels, digital marketing communications development and implementation, including advertising, social and mobile
  • In-depth knowledge of online user experience, ecommerce and emerging payments
  • Strong knowledge of digital space including social, mobile, email
  • Superior influence skills and understanding of how to navigate a matrix organization, comfort with ambiguity
  • Ability to actively engage at the senior level to achieve positive business outcomes
  • Strong presentation skills, ability to tell a story using power point and comfort with presenting to senior level executives
  • Active influencer of future innovations and ability to make things happen through positive influence
  • Excellent thought leadership skills with an ability to question assumptions
  • Strong project management skills and ability to lead a high performing project team
  • Highly organized, self-motivated, and able to prioritize on the fly
  • Analytical and measurement driven
173

Manager, Marketing Resume Examples & Samples

  • Develops and uses current and future market scenarios, anticipating changing customer needs, evolving technology and competitive landscapes, product capabilities, and branding strategies, in the development and implementation of brand strategy
  • Champions the brand vision and strategy across the organization
  • Defines the product position in the market relative to target customers’ choices / options and competitive offerings. Ensures consistent usage of the positioning statements as the strategic foundation for a product plan, messaging and activities
  • Leading the process for strategic framing, structured identification and assessment of new opportunities (including definition of size and segments of target market, customer analysis, identifying and prioritizing customer needs, assessing BD and competitive capabilities and offerings, product evaluation process, market research planning)
  • Defining market segmentation and identifying go to market strategies
  • Developing relationships with key decision makers (clinical, regulatory, policy, etc.) who can shape market conditions
  • Develops robust marketing programs, evidence generation strategies, and market access plans to accelerate product penetration
  • Developing high-level market entry strategies for potential new opportunities and how we can capture value
  • Directs and conducts market research utilizing qualitative and quantitative methods to understand customers, competition and market dynamics and their trends
  • Executing marketing activities in accordance with the business’ integrated marketing process (BD Way of Marketing)
  • Evaluating OUS markets and serving as the primary point of collaboration with OUS sales and marketing teams in the development of regional strategies and defining product requirements
  • 5+ years of industry experience
  • 5+ years of marketing experience, including strategic marketing experience
  • Bachelor’s or equivalent degree
  • MBA an asset
  • Experience in market assessment, market segmentation, competitive analysis, scenario planning, market development messaging development and market research strategies
174

Manager, Marketing Resume Examples & Samples

  • Contribute to the development of the consumer strategic plan leveraging both internal and external business understanding and insight
  • Lead development and execution of consumer plan and tactics to drive brand and disease awareness, acquisition, and conversion initiatives through a variety of channels including; mass, social, CRM, in-office, print, website, banner ads, and publisher programs
  • Lead the creative development process continuously implementing best practices with ability to understand the key drivers that influence the design of materials
  • Lead the development and management of assigned digital programs to optimize the customer experience across all touch points
  • Lead development of relevant components of media plans, then evaluate and optimize by tracking performance and identifying implications of all media types
  • Decipher and extract motivational (activating) insights and prioritize for application toward strategically valued customers and stakeholders
  • Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
  • Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
  • Proactively support the sales force through ongoing communications of marketing programs
  • Direct and motivate agency staff to develop impactful tactics
  • Demonstrate the ability to interpret financial components of brand management, including profit and loss statements, and return on investment
  • Apply basic accounting, financial principles and tracking principles to manage a budget
  • Develop agency SoW’s to support tactical plan development and execution
  • Influence others through clear communication, expertise, trust, commitment, and follow-through
  • Manage internal/external networks, consultants, and agency partners
  • Negotiate and interact with diverse roles (and personality types), and especially MRL, and IBT
  • Pharmaceutical consumer marketing experience
  • Multiple brands experience
  • 2 years of managerial and leadership experience
175

Global Senior Manager / Manager Marketing Resume Examples & Samples

  • Collaborate with Marketing Director and cross-functional business leaders to build, manage and execute overall launch excellence plan to achieve business objectives and goals including patients’, market and financial results
  • Lead launch plan development; ensure affiliate’s launch readiness and execution excellence across strategic initiatives
  • Manage and monitor P&L of product responsibilities
  • Influence business leaders and effectively collaborate cross-functionally to deliver business results
  • Lead and manage indirect teams and external partnerships to execute key marketing initiatives
176

Global Senior Manager / Manager Marketing Resume Examples & Samples

  • Collaborate with Marketing Director(s) and cross-functional business leaders to develop global risankizumab brand identity, campaign & messaging platform in Psoriasis to achieve business objectives and goals including patients’, market and financial results
  • Lead launches materials development across multiple channels in close collaboration with Business intelligence team & key affiliates to successfully differentiate risankizumab in Psoriasis
  • Ensure affiliate’s launch readiness and execution excellence via clear and concise communication, guidance & monitoring
  • Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans
  • Manage and monitor P&L of project responsibilities
177

Manager, Marketing Resume Examples & Samples

  • Drive and participate in business and LuproLink strategic planning and process. Leverage core marketing capabilities in the creation and refinement of LuproLink marketing plans
  • Leverage understanding of the needs of the Urology marketplace, with a specific focus on inventory / patient management. Address consumer and marketplace concerns and trends
  • Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective positioning and key points of differentiation into the marketplace
  • Direct and manage projects including execution of LuproLink marketing plans, initiatives and tasks
  • Effectively manage projects to deliver high-quality work in a timely fashion. Ensure that all Medical, Regulatory, Compliance and Legal guidelines are followed, by effectively following appropriate processes
  • Assist in the management of the scope, direction, and terms of external partner relationships and oversee all aspects of external partner relations including budget planning and delivery of projects within pre-planned expenditure
  • Manage partnership with internal organizations such as Customer Service and GPO Brand Team to ensure commercial standards are being met at all levels of AbbVie
  • Serve as point of escalation when technical support efforts do not solve customer needs
  • Exhibits the AbbVie Ways of Working
178

Manager, Marketing Supervisory Controls Resume Examples & Samples

  • Experience with mutual funds and/or other investment products
  • Must have Series 7 & 24
  • Knowledge of Marketing Content development is desired and can be learned on the job
  • Analytical skills: ability to capture data, identify and report out on trends
179

Manager, Marketing & Label Operations Resume Examples & Samples

  • Develop and execute full marketing plans and campaigns
  • Create timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs
  • Work in conjunction with artists, managers, and marketing departments to create, maintain, and evolve artist brands
  • Create and coordinate special events
  • Brainstorm and create big marketing ideas, identify the best idea options, and execute those
  • Ability to manage a high volume of communication (phone calls and email) and meetings
  • Coordinate and manage vendor relations
  • Create, book, and oversee advertising campaigns
  • Manage project quarterly budgets
  • Create, maintain, and distribute reporting on analytics ranging from sales to radio to digital and beyond
  • Manage creation and distribution of marketing tools
  • Manage delivery of video and audio content and prepare supplemental paperwork
  • Serve as liaison
180

Manager, Marketing Resume Examples & Samples

  • Develop tactics that align to the strategic brand plan primarily for consumer marketing and non-personal promotional activities
  • Perform budget tracking
  • Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives specifically non personal promotional tactical plans and patient support consumer marketing
  • Establish and maintain relationships with key opinion leaders where appropriate
  • Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers
  • Monitor and analyze all sources of company and industry sales and marketing data
  • Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials
  • Conduct routine field travel with the sales force and participate in local market and patient immersions to better understand local market drivers and dynamics and to “get in the shoes” of our consumers and HCP
  • Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate
  • Participate on cross-functional teams
  • Conduct advisory board meetings as appropriate
  • Communicate up, down, and laterally in an effective manner
181

Manager Marketing Resume Examples & Samples

  • Direct supervision of ________ full-time employees, including
  • Indirect supervision of ________ full-time employees
  • Required: Bachelor’s Degree, or equivalent experience, in Marketing or similar area of study, and seven to ten years previous experience
  • Preferred: Master’s Degree, or equivalent experience, in Marketing or similar area of study, and seven to ten years previous experience
  • None required
  • Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, etc) part of the work day
  • Required to exert physical effort in handling objects less than 30 pounds rarely
  • Required to be exposed to physical occupational risks (such as cuts, burns, exposure to toxic chemicals, etc) rarely
  • Required to be exposed to physical environment which involves dirt, odors, noise, weather extremes or similar elements rarely
182

Manager, Marketing Digital Resume Examples & Samples

  • Bachelor or Master degree in Marketing or related field
  • 8 years experience in marketing
  • Tertiary qualifications in a commercial discipline Significant experience in project management
  • Experience working and managing agencies
  • Experience in developing strategies to grow the business
  • Experience working within a global organization
  • Sound understanding of the internet and its applications in the commercial environment
  • Sound understanding of the uses and benefits of digital marketing in the new car purchase funnel
  • Sound understanding of mobile technologies and their software applications
  • Sound understanding of social media networks and their application to commercial environments
  • Proficient knowledge of search engine technologies (Google, Yahoo etc)
  • Proficient knowledge of social media channels (Facebook, Twitter, YouTube, Google+ etc)
  • Very strong sense of accountability as the information place our website and social media channels is legally binding
  • Very strong business acumen to manage conflicting priorities and business requirements
  • Very strong sense of urgency to coordinate customer expectation with business processes
  • Very strong communication skills to effectively deal with people with varying levels of technical expertise
  • Very strong communication, presentation & negotiation skills to deal with stakeholders including agencies
  • Very strong organizational skills to manage projects on time and within budget
  • Strong analytical skills to identify scope for improvement and potential for business
  • Systematic problem solving / decision making skills
  • Demonstrated initiative and ability to work independently and unsupervised
  • Strong interpersonal skills to build rapport with people from different levels and business units of the organization: VSSM Legal, PR, GMIO Marketing teams, agency partners
183

Manager, Marketing Resume Examples & Samples

  • Leading a team of Amazon marketers
  • Creating on-brand, best in class content, tailored to appropriate customers
  • Effectively build content and merchandise our credit products in conjunction with retail marketing and content managers
  • Analyze performance of site content, always seeking ways to improve
  • Work closely with the larger Payment Products marketing team to optimize promotional efforts and help meet business needs
  • Plan, develop, and coordinate a streamlined approval process (internal/external) with key bank partners
  • Bachelor’s degree in Business, Marketing or Communications, or equivalent relevant work experience
  • 3-5 years of direct B2C marketing experience in a digital environment
  • 2+ years of experience creating and modifying web content using XML and/or HTML mark-up languages
  • Excellent verbal and written communication skills in order to influence leadership teams and product strategies
  • Ability to organize, plan, prioritize, and meet deadlines through process improvements and communication practices
  • Ability to use hard data to measure the performance of online marketing efforts, determine improvements and innovations, and to support project requests from partner teams
  • Understanding of both online and offline marketing strategy development and data-driven channel execution
  • Familiarity with retail and/or payment product marketing/merchandising
  • Proven experience managing large amounts of data, including customer segments and online campaign metrics
  • Ability to manage multiple competing priorities
184

Manager Marketing Resume Examples & Samples

  • Ensuring that all Marketing activities adhere to HSBC processes and procedures relating to the mitigation of financial and operational risk, and are compliant with local regulations and codes of practice
  • Facilitating the development of process and operational strategies and measurement of their implementation progress
  • Supporting the Marketing needs while improving the effectiveness and efficiency of processes, programs and infrastructure
  • Supporting the team for supplier / vendor management ensuring compliance with 3PEET and procedures
  • Supporting Marketing governance by providing guidance and support to the wider team / business lines in line with the FIM and brand strategy/guidelines
  • To maintain the departments
  • Overall management of the Group Marketing Gifts, Entertainment and Hospitality approval process
  • Ensure agreed Marketing processes are implemented
  • Keep abreast of changes in Marketing, anti-bribery law, financial regulations etc. and share relevant content with the CMB & GBM Marketing team and wider team where relevant
  • Maintain governance documentation and guidelines
  • Overall governance and maintenance of relevant team databases, intranet and SharePoint sites
  • Day to day management of activation and delivery of Global Sports Sponsorships in country in conjucntion with business stakeholders
  • Support implementation of campaign and activities in line with the Integrated Marcoms activity schedule
  • Work with agencies and third parties to deliver assets on time and in budget for use online, at events and in collateral
  • Ensure that all activity delivered is legal and compliant with the relevant codes of practice
  • Execute selected Commercial Banking, GTRF and GLCM campaigns and Marketing communications activity, supporting Head Integrated Marcomms
  • Minimum 3 years broad based experience within a Financial Services or B2B sales based institution
  • A range of financial control and operational governance experience and / or marketing communications and planning
  • Leadership and / or experience of working with teams over multiple sites
  • Ability to think innovatively, shaping and communicating new concepts within a structured framework
  • Proven ability to work on multi-function projects, demonstrating excellent relationship building skills
  • Proficient in data analysis, project management, understanding of advertising production and direct marketing with good commercial sense
185

Manager, Marketing Resume Examples & Samples

  • Manage the successful execution of integrated campaign activations, across multiple channels, including experiential/event, TV, digital, social, and OOH
  • Coordinate communication with creative, experiential & media agencies and implement high-impact programs on-time and on-budget
  • Budget management and financial discipline for all brand campaigns, including ongoing management of media investments, production costs, and campaign scenario planning to optimize investments that help achieve business goals
186

Manager, Marketing Print Production Resume Examples & Samples

  • Collaborate with Business partners to ensure projects meet timing, budget and scope
  • Meet regularly to address workload, project progress, or development issues as needed
  • Must be able to travel locally and nationally, even overseas once a year
  • Large scale budget management experience is strongly preferred
  • Excellent team player, who is flexible and proactive
187

Brand Manager, Marketing Resume Examples & Samples

  • 4) coordinating and leading activities with virtually every function in the company to achieve the brand’s goals, and
  • 5) leading and directing the activities of outside suppliers including ad and promotion agencies
  • Drive for Results: Articulates a compelling vision of success and maintains relentless focus on realizing it. Collaborates across the enterprise, effectively prioritizes and removes barriers and distractions that hinder performance
  • Brand-Building Mastery: Had demonstrated continued progression towards mastery of key elements of brand building through a series of assignments with increased responsibility and scope. Specific mastery of Brand Equity/Positioning, Creative Development (Traditional Media, Digital and Packaging) and Innovation
  • Knows the Business: Demonstrates deep knowledge of the customer, commercial, operational, financial, and people dimensions of the business. Makes data-driven decisions that balance long-term and short-term objectives for a sustainable future
  • Global Mindset: Has a passion for working across cultures. Sees the business and decisions systematically, understanding how actions influence each other and the whole. Demonstrates a global perspective as well as knowledge of local and regional business concepts and practices. Values diversity of cultures, thinking, and disciplines to deliver objectives
  • Strategic Thinking: Thinks strategically by clearly anticipating future trends, challenges, and consequences, creating breakthrough business strategies and plans to achieve a competitive advantage. Able to develop and qualify local market positioning strategies for global and local brands to provide differentiated and winning positioning in the local markets and are aligned with Global brand equities and architectures. This role will include both marketing strategy development and strategic business planning development
  • Progression of successful accomplishments at levels of marketing management that lead to Marketing Manager; to include typically 3 years as an Assistant and/or Associate Marketing Manager. The experience should be consistent with the particular role for the Marketing Manager. In general, experience in the top-tier consumer products marketing companies is expected
188

Manager, Marketing Resume Examples & Samples

  • 7+ years marketing experience deploying multi-channel strategies
  • Proven accountability for marketing performance in context of business goals
  • Ability to build relationships with a variety of personalities and positions
  • Ability to effectively multi-task with tight deadlines independently and within a team environment
189

Manager, Marketing Resume Examples & Samples

  • Lead the marketing effort for the Future Scholar 529 College Savings plan. Create competitive differentiation in the marketplace through delivery of innovative ideas that help support the 529 goals
  • Develop an overall comprehensive multi-faceted marketing plan to support the four key 529 focus periods. (Tax time, 529 Day, Back to School and Year-end gifting.) The campaigns will support both the advisor and the direct plan and will target the 14 key firms within the 16 focus states
  • In partnership with the South Carolina Treasurers office and the 529 distribution group, support the direct plan including tactics around the four focus periods as well as additional state specific campaigns
  • Lead weekly 529 team calls, soliciting topics, developing agenda and moderating the meeting. Actively participate in monthly calls with SC Treasurers Office
  • Manage 529 page on intranet, including updating all material and links. Partner with interactive team to maintain 529 site on columbiathreadneedle.com/us including calculators
  • Manage all content updates of existing materials. Monitor inventory and usage of print material and kits
  • Track expenditures and budget for both direct and advisor plan. Monitor invoices relating to projects
  • Bachelor’s degree or equivalent (Marketing communications or other business related field preferred)
  • 3-5 years’ relevant experience within the financial services industry
  • Solid marketing background with the ability to understand and interpret regulatory requirements
  • Superior project management skills with a demonstrated ability to manage multiple priorities and projects
  • Strong communication and interpersonal skills with a strong client-centric mentality
  • Thrive in a fast-paced environment while working effectively as an individual contributor and in a collaborative setting
  • Self-starter, flexible and adaptable to change. Ability to translate information into sale-able ideas
190

Campaign Manager, Marketing Resume Examples & Samples

  • Shape and execute full-scale, data-driven email marketing campaigns that engage Juilliard’s growing global community of patrons, alumni, and the general public
  • Build, test, and deploy email campaigns including newsletters and promotional emails
  • Write and edit copy for all institutional emails
  • Create and execute automated campaigns to improve engagement
  • Conduct A/B tests and use findings to enhance email outreach efforts
  • Monitor, analyze, and report on email performance, including maintaining benchmarks and identifying potential issues
  • Manage the school’s e-communications calendar, email lists, and patron data
  • Support SEM and paid social media campaigns
  • Ensure consistency of voice and branding in all communications
  • Keep abreast of and ensure compliance with email marketing regulations and best practices
  • Bachelor’s degree and 2+ years relevant work experience, including demonstrated experience with email creation, list building, and split testing
  • Excellent written communication skills, including copywriting and editing
  • Hands-on experience with Pardot, Constant Contact, or a comparable platform
  • Eye for design and layout; experience in the use of image editing software to optimize images for email and online use
  • Knowledge of basic HTML and CSS helpful
  • Ability to troubleshoot and identify technical issues and communicate effectively with internal constituents and external vendors
  • Demonstrated time-management skills; ability to prioritize and address multiple tasks within a fast-paced business environment
  • Capacity to work effectively both independently and collaboratively
  • Ability to represent the Juilliard brand well in all aspects of the job
  • Significant exposure to and/or knowledge of the performing arts is a strong plus
191

Manager Marketing Resume Examples & Samples

  • A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing/ Business Communications or a related field
  • Must be detail orientated with a high standard for quality/
  • Excellent interpersonal skills with the ability to build and cultivate relationships
  • Knowledge of music industry
192

Manager, Marketing Resume Examples & Samples

  • B.A./B.S. Degree Required; MBA strongly preferred with life science/pre-med undergraduate degree
  • Minimum of 3 years’ work experience in marketing; Marketing clinic data a plus
  • Demonstrated experience in the development and execution of marketing strategies and tactics
  • Excellent organizational, prioritization and influence skills, including the ability to work across functions and lead without authority
  • Skilled at identifying market needs, analyze and apply insights to marketing strategy including product, price, promotion and sales effectiveness
  • Proven ability to partner with the field sales force; sales experience a plus
  • Ability to deal with ambiguity and make decisions efficiently
  • Passionate advocate for customer needs and prudent innovation
193

Manager Marketing & Products D-a-ch Resume Examples & Samples

  • Builds a highly effective D-A-CH marketing and product management organisation
  • Leads the organization through the definition and implementation of the corporate marketing strategy
  • Develops specific plans to obtain short, medium, long term and sustainable growth with the goal of attaining significant improvements in market share
  • Develops and manages exciting T&E programs and events
  • Manages the D-A-CH Marketing, T&E team and Product Managers
  • Develops overall marketing strategy for D-A-CH to enhance the image of Nobel Biocare and its brands providing additional value to customers through programms and product marketing
  • Develops annual communications, T&E event plans and strategies in cooperation with Sales Management
  • Assuming responsibility for key projects and strategies as assigned by Regional Director
  • Business Degree Commerce and/or MBA in Marketing
  • Fluency in German and English (spoken and written), preferably French and/or Italian
  • Minimum of 5 years experience in a similar position
  • Excellent marketing and product management knowledge, preferably dental market but not a must
  • Experienced leadership and management of teams
  • Travel experience and willingness to travel extensively
  • Proficient in MS Office applications (mainly .ppt and excel)
  • Strong communicative skills and presentation capabilities
194

Manager, Marketing Activation Resume Examples & Samples

  • Experience managing the execution of integrated marketing campaigns within a matrixed organization
  • Understanding of digital and traditional marketing channels
  • Ability to build project plans and schedules with multiple dependencies
  • Work well under pressure and effectively prioritize responsibilities
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Ability to travel as required
  • MA/MS Master’s Degree
  • Marketing and/or project management experience within the Hospitality (hotel) industry
  • Database and/or direct marketing experience
  • PMP certification
195

Manager, Marketing Resume Examples & Samples

  • Build the strategy and tactics of specific businesses within Amazon’s Display Advertising Program
  • Achieve key performance targets of the display program
  • Develop and evangelize new program initiatives leveraging the evolving technical landscape
  • Closely track all campaign metrics to understand channel drivers and evaluate potential actions
  • Partner with technology teams to identify and develop new technology and advertising capabilities within our proprietary advertising platform
  • Define clear program success criteria; designing structured tests and experimentation roadmaps to reach objectives
  • Partner with internal business teams to develop programs across a variety of technology platforms, inventory sources, and ad formats
  • Partner across finance, technology, and creative teams to plan, test, optimize, and grow display campaigns
  • Communicate channel strategy, plans, and results with stakeholders and senior management
  • Minimum of 5 years of experience in marketing program, ecommerce, or product management leadership
  • Demonstrated success managing a team of high performing individuals
  • Experience presenting to senior leadership and influencing business strategy
  • Experience leveraging online marketing channels to drive B2C customer acquisition, lead generation and/or revenue generation
  • Experience successfully managing large scale strategic advertising programs with distributed internal stakeholders
  • Strong analytical abilities, especially with respect to experimental design and analysis
  • Experience with digital advertising platforms, such as; AdWords, DCM, FAN, etc
196

Associate Brand Manager, Marketing Resume Examples & Samples

  • Champion Brand Equity
  • Participate in 3-5 year brand innovation road map
  • Lead new product development including concept, pack, product and go-to-market plans
  • Lead product renovations and claims work
  • Assist in communication development
  • Assist in creating visual identity of the brand and lead design work
  • Lead strategic pricing recommendations for the brand
  • Minimum 1+ years’ experience in brand building
  • Experience in marketing mix development: Concept writing, product brief and development, pack brief & development, communications brief and development. Must be able to lead large cross functional teams, handle simultaneous projects and deliver within agreed upon time frames
197

Manager, Marketing Resume Examples & Samples

  • Conceptualize, build, and execute multi-channel event marketing plans for Prime Now, including creative development, targeting segmentation, and event performance analysis
  • Optimize the content strategy by implementing learnings from A/B experimentation
  • Deeply understand and articulate the target customer for Prime Now; obsessively understand new and competitive products, trends, and opportunities
  • Determine the appropriate methods and systems of metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and sales results
  • Partner with regional City Leaders to ensure effective activation of ongoing acquisition at the city level
  • Facilitate expansion of Prime Now in new markets, driving and evolving a comprehensive launch marketing playbook of best practices to be leveraged broadly
  • Oversee a team of marketing managers
  • 5+ years of experience using analytical tools
  • Demonstrated experience in hiring and developing a team
  • Strong analytical and quantitative skills including the ability to use customer research, hard data and metrics to assess marketing programs
  • Familiarity with HTML/XML
  • SQL/advanced Excel
198

Manager, Marketing & P Marketplace Resume Examples & Samples

  • Leading a team of strong performers · Owning the creation of marketing strategies across channels to drive traffic
  • Identifying and leading opportunities for broad customer experience improvements
  • Measuring and monitoring program effectiveness over time
  • Category Strategy and Ownership: Work closely with Category Leadership and marketplace business development teams on planning and business strategy, drive best-in-class customer experience and maximize unit and revenue growth
  • Building and maintaining relationships with key stake holders outside of the Furniture organization
  • 5+ years of experience working in marketing, including launching large scale strategic programs and campaigns
  • Demonstrated track record of succeeding in entrepreneurial or a fast-moving environment
  • Ability to collaborate across the team including vendor management (sales) and product management
  • MBA with 7+ years relevant business experience
  • High threshold for working in an ambiguous, fast packed environment – figuring it out and adapting as you go
199

Manager, Marketing & Business Analytics Resume Examples & Samples

  • Analyze business results across all marketing tactics – Email Marketing, Paid Search, Natural Search, Affiliate Marketing, Display Marketing, Social, SMS and Push Messaging, etc
  • Provide strategic recommendations, insights, and guidance to Retention Marketing team for Email, SMS, Push, A/B testing, and on site targeting programs
  • Analyze and report on performance of promotional events based on marketing tactics, event offer, customer behavior, competitive landscape, etc
  • Determine strategy for free shipping thresholds by event in partnership with finance team
  • Apply a customer centric lens to marketing analysis to guide decisions for marketing strategy
  • Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization
  • Consistently apply a Macy’s Inc. omni-channel lens to analysis and insights
  • Standardize and broaden marketing metric reporting and tracking
  • Conduct research on and provide insight into industry / competitive marketing trends
  • Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics
  • BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics or other quantitative field preferred)
  • 4+ years’ experience overseeing coordinated delivery of Analytics with a focus on digital marketing. Experience in retail is a plus
  • Proficiency with SQL and its variations among popular databases
  • Strong experience working with large data sets and web analytical tools (Hadoop, Tableau, SAS, IBM Analytics, etc)
  • Demonstrated success in leading and developing high performance teams
  • Proven ability to leverage data and deliver actionable insights, guide strategic decisions and directly drive business results
  • Highly-developed communications skills (written/verbal) and interpersonal savvy
  • Ability to build relationships and effectively manage internal customers
  • Proven leadership skills with ability to motivate, influence, collaborate and work in partnership within team as well as across the organization
  • Understanding of the objectives and success metrics across the Macy’s organization, and ability to apply that knowledge to analysis and recommendations (to frame application)
  • Self-driven innovative strategic thinker who is resourceful and has the ability to look beyond existing business and technology limitations. Ability to persuade, influence, and execute innovative methods and processes
200

Manager Marketing Resume Examples & Samples

  • Collaborate with Information Technology to deliver the data & analytics architecture to enable real-time Marketing and support capabilities
  • Lead a team of data scientists to build an end-to-end journey measurement framework
  • Collaborate with cross-functional data & analytics teams to grow adoption of the data lake to uncover insights and deliver additional value to the business
  • Partner with the Consumer & Small Business BI teams to integrate the existing reporting infrastructure with the library of data sources available in the data lake
  • Provide regular program updates at leadership forums
201

Manager, Marketing Resume Examples & Samples

  • Conceptualizes, develops, executes and manages comprehensive marketing campaigns and programs to achieve sales objectives
  • Collaborates with management and internal and external business partners to define marketing strategy and vision in support of current and potential business opportunities
  • Supports and facilitates marketing integration across the enterprise
  • Manages relationships with third-party business partners and agencies, including print and creative resources
  • Serves as an internal subject matter expert (SME) on specific area(s) of marketing (e.g.,brand, B2B, etc.)
  • Develops and manages budgets for assigned marketing campaigns and programs
  • Bachelor’s degree in a related field and 5+ years of marketing experience required, or an equivalent combination of education and experience
  • 1-2 years of management experience required
  • Knowledge of marketing principles, strategies and practices
  • Business writing skills
  • Public-speaking and presentation skills
  • Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook)
202

Manager, Marketing Pipeline Resume Examples & Samples

  • ) New opportunity identification - development of sound, strategic recommendations to the business backed by compelling consumer and market facts, insights, need-states and trends
  • ) Pipeline project management – timely creation of new products from early blue sky thinking to coordinated transition to Incubation Team. Requires day-to-day management of agencies and close collaboration with internal partners
  • ) Creative development: development of product concepts including packaging, wine style identification, positioning, blueprints and key visuals for new wine brands
  • ) Research: collaboration with Consumer & Shopper Insights and a wide range of external research partners to test, validate & vet ideas and concepts at various stages of development
  • ) Sharing of opportunities, insights and recommendations: championing innovation opportunities across the business, brands and regions
  • Development of a range of validated and viable tactical and strategic new brands
  • Ongoing analysis of category, competitive and consumer trends to uncover areas of opportunity
  • Translate shopper insights, internal feedback and external input into innovation areas of exploration
  • Effectively consolidate analysis into topline learnings and provide recommended actions when necessary
  • Bachelor’s degree required, Marketing preferred
  • Minimum 5 years experience in Brand Management/Marketing Management position in consumer product company required; wine industry experience preferred
  • Proven desire and ability to think creatively coupled with strong analytical skills
  • Proven ability to analyze data, identify opportunities, and develop business plans that significantly build the business
  • Experience in packaging and creative development
  • Experience in identifying consumer insights, refining brand positioning, developing brand strategies
  • Experience managing agencies to create consumer facing, creative point of sale/merchandising materials, which support that positioning
  • Strong teamwork skills; ability to take ownership of projects and work with interdepartmental functions (production, winemaking, creative services, sales, hospitality, etc.) to achieve project completion in a smooth and timely manner
  • Syndicated database experience (IRI or Nielsen), custom database experience
  • Excellent communication skills; very articulate, strong public speaking and writing skills, strong interpersonal skills, strong cross functional skills, ability to work well within a team
  • Excellent project management and organizational skills, and solid financial acumen
  • Strong PC skills (Windows, Word, Excel, PowerPoint)
  • Successful candidate will be a very motivated self-starter and be able to work without daily guidance
  • Ability to work successfully in a fast-paced, high-energy environment
  • Ability to effectively prioritize and manager multiple tasks and deadlines; strong attention to detail
  • A passion for and desire to be immersed in the wine business
203

Manager, Marketing Resume Examples & Samples

  • Take a proactive role in identifying category opportunities to develop strategic marketing plans that leverage the positioning of the brand within and across all markets nationally
  • Brief and lead cross-functional through product initiatives - Supply Chain, Purchasing, R&D, and Packaging
  • Drive the development and execution of programs across all marketing touch points (Packaging, Advertising, Trade, Education, POS, and Consumer Programs)
  • Serve as primary contact / liaison between the Spirits Marketing, Field Sales, and cross- functional support teams
  • Work closely with internal/ external agencies and resources (Agency partners, Creative Services, Strategic Insights) to develop and produce programs, collateral & presentation support materials in accordance with budgeted objectives to obtain maximum sales volume in relation to marketing and sales objectives
  • Ensure programs and tactics are produced and delivered on budget & on time through the established programming planning process
  • Develop, negotiate and manage tie-in partner agreements/relationships for all programs
  • Collaborate with the key stake holders (Sales, Agencies, Operations) to assure timely execution of all programming
  • Manage day-to-day work flow & discussion with support resources (Agencies, Sales etc) teams regarding project milestones / updates to ensure efficient execution thereof
  • Work closely with Constellation Brands Legal department to assure compliance of all programming, collateral and representative executions - all markets / all channels
  • Assure that brand standards & equities are maintained for each Account (Channels, Chains) throughout all mediums of communication: POS, collateral materials and events (for both internal & external partnerships)
  • Must have at least five years’ experience in marketing/brand management (alcoholic beverage preferred)
  • Creative self-starter; ability to work in fast-paced, entrepreneurial environment
  • Experience bringing new products to market
  • Strong business acumen and analytics
  • Proven ability to think strategically and creatively in developing marketing strategies, tactics & initiatives
  • Exceptional organizational skills - 1st Class ability to manage deadlines and priorities. High quality & work standards
  • Detail-oriented, impeccable “multi tasker”
  • Ability to prioritize, and get things done in a rapidly changing and dynamic environment
  • Excellent oral and written communication skills and strong public presentation skills
  • A strong passion for the spirits industry
  • Ability to build relationships with internal and external partners and perform duties and responsibilities in a manner consistent with the company’s values
  • Strong knowledge with syndicated data: IRI, Nielsen Other: Excellent command of all MSWord software: PowerPoint, Excel, Word
204

Manager, Marketing Resume Examples & Samples

  • Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies
  • Management duties include leadership of the JAPAN Marketing function and team. This includes but is not limited to, conducting performance evaluations, approving paid time-off (PTO), assigning or delegating work, providing on-the-job training, giving guidance to staff, conducting performance improvement plans, taking disciplinary action, and interviewing candidates for open positions
  • Manage the JAPAN marketing operations from planning, budgeting, tracking and monitoring ROI, and reporting data-driven results to management
  • Ongoing improvements to processes and systems to ensure JAPAN marketing team is enabled to execute their tasks in an efficient, agile manner
  • Ensure that employees and partners in JAPAN understand how to properly position the company by communicating and reinforcing all levels of corporate and product messaging
  • Management, allocation and accountability for the assigned theatre marketing budget to ensure on-target support of defined global solutions marketing initiatives
  • Creation, design and implementation of joint marketing plans and activities with key JAPAN strategic partners in close collaboration with channel marketing team
  • Creation and delivery of JAPAN industry, tradeshow and hospitality events
  • Measure customer and market perceptions of F5 brand – making adjustments based on market and customer perceptions
  • Develops the marketing mix to achieve the goals of the communication plan within budget parameters
  • Must have excellent written and oral communication skills, ability to work in a fast paced, high-energy environment
  • Deep knowledge of marketing automation systems and Web marketing tools and applications
  • Demonstrated skills related to managing a marketing team of 2 - 5 team members
  • Management of external creative suppliers
  • Strong ability to work cross-functionally and cross-regionally
  • Ability to support the development of effective internal communications
  • Ability to assimilate technical knowledge
  • Prior sales management experience is a plus
  • BA BS degree in business (marketing, communications or related area)
  • Substantial hi-tech sector JAPAN marketing leadership experience growing and leading high performance marketing functions
  • Demonstrated track record leading lead generation programs and channel marketing from conception to quantifiable results reporting
  • Experience managing analyst and press relations
205

Manager, Marketing Resume Examples & Samples

  • The purpose of the Grab for Work marketing organization is to
  • Partner with the Grab for Work sales organisations to achieve business targets, measured by number of rides & clients successfully onboarded
  • Drive hyperlocal, country-specific Grab for Work marketing strategy, by creating digital and offline campaigns to drive client acquisition and retention, which are both persona and data-driven in nature
  • Manage country-wide marketing strategy, including driving digital and event-based acquisition & retention campaigns, as well as ongoing nurture content marketing campaigns
  • Track and measure rides & clients deliveredthrough a regional Marketing attribution methodology
  • Create key marketing personas for your country, and surface key sales enablement insights to your country teams
  • Technical skills include Marketing strategy, Customer Lifecycle marketing, Research, Customer Insights
  • Total 5 years of working experience
206

Manager, Marketing Resume Examples & Samples

  • Actively collaborate with internal stakeholders as required to execute brand and partnership plans and activities including: Audience Development, Legal, Talent Management, Sales, Business Development, Business Intelligence, Distribution and Programming
  • Manage information flow between departments to ensure all materials communicate brand objectives and positioning
  • Actively coordinate select trade marketing events and activations
  • Maintain a consistent voice/tone through all work
  • Provide “voice of the consumer” for marketing opportunity based on observed behaviors
  • Determine appropriate media mix for driving cost-efficient results including but not limited to assessment and planning of paid and unpaid media, social, and various proprietary promotional tactics
  • Act as overall lead for Machinima campaign management efforts
  • Provide “voice of the consumer” for content opportunity based on observed behaviors and data
207

Manager, Marketing & P Resume Examples & Samples

  • Leading a team of strong performers
  • Defining and managing the annual marketing plan for Home and its categories
  • Owning the creation of marketing strategies across channels to drive traffic
  • Category Strategy and Ownership: Work closely with Category Leadership and marketplace business development teams on planning and business strategy, drive best-in-class customer experience and maximize unit and revenue growth through timely analysis and action
  • Building and maintaining relationships with key stakeholders outside of the Home organization
  • Partnering closely with the Home Innovation team on new launches and feature tests
  • 5 years of experience working in marketing, including launching large scale strategic programs and campaigns
  • People leadership experience
  • Ability to analyze, communicate and present metrics effectively to support recommendations
  • Results-oriented with relentlessly high standards
  • High proficiency with Excel (pivot tables)
  • MBA with 10 years relevant business experience
  • Strong track record of shaping business strategy to meet the demands of a rapidly growing business
  • Knowledge of SQL or Tableau a plus
  • Ability to operate simultaneously and effectively in both tactical and strategic modes
208

Manager Marketing Production Resume Examples & Samples

  • Five to Eight years previous supervisory experience in a similar position
  • Knowledge of printing operations to include design, print equipment and outside vendors available to obtain desired results required
  • Knowledge of Company and Department of Insurance rules and regulations pertaining to agency forms preferred
  • Knowledge of OSHA rules and guidelines
  • Experience working in a w printshop facility preferred
  • Special attention to detail
  • Strong presentation and communication skills with ability to interact with executives, senior managers, technical experts and customers
  • Bachelors degree required, Marketing or Business preferred
209

Account Manager, Marketing Resume Examples & Samples

  • Managing the key operational client relationships to deliver growth and retention
  • Identifying and implementing service improvement opportunities
  • Achieving all agreed client SLA targets and all financial targets agreed for the nominated accounts
210

Manager, Marketing Comms Americas Resume Examples & Samples

  • Lead the marketing communications team to produce industry thought leadership and content through all channels (ie: digital, newsletters, magazines, speaking opportunities, events, social media, etc)
  • Work with global marketing teams to support CWT’s sales initiatives and value proposition, through marcoms, campaigns and events
  • Lead marketing activities to become more digitally focused
  • Help with the CWT client communications and reference programme, generating support throughout the organisation to produce case studies and testimonials
  • Represent CWT at events, building relationships with stakeholders and acting as an ambassador for the brand
  • Responsible for communications to be in line with CWT tone of voice and brand, including sub-brands such as CWT Hotels, CWT Meetings & Events and CWT Energy, Resources & Marine
  • Oversee local internal communications strategy working closely with the HR internal communications Global and America teams
  • Direct in-house or outsourced PR and social media strategy, developing favourable relationships with industry media and associations
  • Be a key CWT in country spokesperson, handling media enquiries and providing comment on key issues
  • Deliver ideas to ‘break out’ of trade media into mainstream financial, business, national press and other relevant verticals
  • Draft speaking points for senior leadership team and provide content ideas for internal and external events
  • Establish clear procedures for managing and measuring marketing communications activity
  • Lead the team’s efforts for the CWT intranet and internet to ensure content is up-to-date and meaningful, and support SEO activity
  • Lead all marketing agencies management, from a bid process to resources allocation, time sheet, inductions and briefs
  • Ensure that the local marcomms teams fully support product, program engineers and pursuit marketing teams to maximise sales growth and retention objectives
  • Experience in managing projects and multi-functional teams; planning tasks with financial awareness (ROI) and business impact; anticipates and communicates problems
  • Understand and identify market trends and customer buying and need patterns
  • Understands customer strategy, buying tactics and practices
  • Studies the market (suppliers, customers and competitors)
  • Having a regional leadership experience is a plus
  • Align marketing strategies to competitive environment
  • Acts as an autonomous and creative professional, willing to take calculated risks
  • Brings new ideas and improvements aligned with company key strategies; Show ownership accountability
  • Loyal to organization and aligned to the team; Enjoys working with others and appreciates the value delivered by teamwork; Shares work, problems and thinks together
  • Interacts a lot within own team and with other CWT teams; taking a planned and logical approach
  • Responsive and action oriented; Enjoys being involved in the action and is hands on; Proactive
  • Understands critical path and how to influence and engage the company to what is important to the business
  • Delivers a structured and assertive message; simple, clear, concise, logical and efficient communication; excellent presentation skills
  • Engage others and act as a role model; listens and shows empathy
211

Manager, Marketing Accelerator Resume Examples & Samples

  • Provide on-demand responses to project team questions regarding how to use Product 360, Digital Shelf, Where to Buy, Bazaar Voice, Digital Sampling and Zonza including what is / is not supported and when it will be supported, how best to use Canvas to meet project strategy and what customizations are allowable without triggering governance
  • Represent regional business demand & requirements and feed into the Global Product team to influence roadmap for the APAC region
  • Participate in project team meetings as a consulting role on what is / is not supported in the multiple platforms and how best to meet business needs using the product
  • Act as a subject matter expert for cross-functional project teams and as the implementation expert across all digital platforms to ensure agency and IT development teams are interpreting and implementing site requirements accurately
  • Onboard agencies and brands to all digital platforms and execute on training curriculum
  • Route inquirers to the appropriate support or demand intake funnels as necessary
  • Validate customization request options with the respective capability Product Manager as appropriate
  • Maintain expert knowledge on all Global Digital Solutions (GDS) product features and options, educational material and training
  • Give guidance on demand intake and governance processes
  • Participate in daily scrums as necessary to clarify various platform product questions
  • Conduct ad-hoc user acceptance testing on high priority projects
  • Lead DCOE digital transfer success models and ongoing communications in the region
  • Work very closely with the DRI (Direct responsible Individual) across all RFLTs in the region to ensure that all brands are clear on time lines for delivery and what is expected from the markets in terms of resources and budget
  • Collaborate with individual markets to
  • Collaborate with the regional Digital Councils, Global Marketing Services, our brand teams to drive digital excellence, efficiencies and prioritized planning for adaptation at the regional and local level
  • Drive franchise efficiencies and reduced complexity
  • Operationalize TBE best practice recommendations
  • A Bachelor's degree is required; an MBA or Master’s degree is a plus. A minimum of 8-12+ years’ experience working exclusively on product support, digital product development or production (producer), digital account or project management or product marketing management
  • Significant experience in digital marketing
  • Comprehensive understanding of the digital ecosystem and how web, mobile, social, search and e-commerce channels work together to optimize behavior, acquisition and sales
  • Experience acting as a subject matter expert within a digital channel
  • Strong technical expertise and a deep understanding of digital channels (search, mobile, social, media, web, email, etc.)
  • A passion for understanding the consumer mindset and keeping up with media and technology trends; exceptional customer insight skills and the ability to translate those insights into actionable business ideas is required. Familiarity with and hands-on use of social media platforms including Facebook is an asset
  • The ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required
  • Exceptional writing, communication/presentation and influence skills are also required. Proficient with tools such as MS Project, MS Word, Excel, PowerPoint and Visio
  • Excellent organizational, diplomatic and problem-solving skills
  • Results-oriented, high energy style and drive to succeed
  • Familiarity with audience segmentation and direct experience with web measurement/analytics
  • Outstanding and clear communication skills; Ability to think strategically and analytically to understand complex or ambiguous problems or issues and articulate strategic solutions, conclusions, and recommendations clearly and concisely is required
  • Proactively able to set direction and prioritize work for team
  • Strategic business partnership: cross-functional leadership , business acumen & understanding of organizational dynamics , influencing skills, objectivity
  • Approximately 25% intra-company travel around the region (15 markets)
  • Approximately 15% travel required globally
212

Manager, Marketing Resume Examples & Samples

  • Provide reports, programs and campaigns that support the marketing plan
  • Design, create, execute, manage and analyze the local marketing plan, programs and campaigns
  • Manages revenue, expenses, net income and ROI on all marketing activities
  • Collaborates with multiple departments, such as Sales and Procurement, to identify and execute marketing opportunities
  • Adjusts the local plan to complement the National plan to the region
  • High level of computer and software skills including MS Office (Word, Excel, Access and PowerPoint) and experience in computer graphic software
  • Must be willing to sign a Sysco Protective Covenants Agreement
  • High School Diploma or GED required
  • A strong working knowledge of marketing principles and strategies
  • Knowledge of marketing best practices for print and online
  • Excellent organizational and project management skills, including the ability to execute multiple initiatives autonomously
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
  • Ability to handle multiple jobs, timelines and deadlines
  • Ability to prioritize, multi task, and shift priorities as necessary
  • Strong analytical skills to assess available market research and trends in the market
  • Must be able to do limited travel to Sysco facilities or operating companies
  • The noise level in the work environment is usually moderate
213

Manager, Marketing Performance & Analytics Resume Examples & Samples

  • Develop the analytics, measurement, and tracking framework and strategy, identifying key performance indicators and metrics for reporting (across both print and digital campaigns as well as website/page performance)
  • Analyze marketing campaign and media performance reporting to quantify the impact of enterprise campaigns, social content, and other key initiatives
  • Evaluate effectiveness of marketing efforts and provide insights to internal teams/partners to optimize strategy and activities
  • Partner with internal and external agencies to analyze campaign performance, including media effectiveness, messaging, content and design
  • Work in close partnership with Customer Insights to understand the impact of enterprise campaigns on market perception and brand awareness
  • Develop attribution models to quantify the impact of marketing investment on sales, work in partnership with BU marketing analytics and Demand Generation teams
  • Create digital dashboards and performance summary reports for various departments and management
  • Partner closely with BU Marketing Analytics Managers to ensure data capture and analysis is consistent and complimentary to their practices
  • Provide insights and recommend actionable steps to support continuous improvement to campaigns.​
  • Evaluate current reporting tools and capabilities to identify and implement improvements and changes.​
  • Collaborate with team to ensure consistency of information and reports, share best practices and develop systems knowledge.​
  • Drive continuous process improvements in all business processes
  • Stay current with client and industry knowledge, benchmarks and best practices.​
  • Marketing spend and tactics analytics using different (statistical) analytics techniques
  • Derive recommendations for spend and channel optimization based on analysis
  • Relevant experience in a measurement, analytics, or marketing role
  • Bachelor’s degree required (preferably in business, marketing, mathematics, statistics, or related field is preferred), MBA or Masters preferred
  • Strong analytics, strategic and critical thinking skills
  • Ability to work with advanced analytic skills (SPSS, Excel)
  • Ability to do basic data and attribution modeling
  • Strong attention to detail, process improvement and project management skills
  • Ability to solve problems quickly and think creatively
  • Strong collaboration skills; successful working with cross-functional teams
  • Proven track record of demonstrating initiative
  • General understanding of digital marketing landscape
214

Manager, Marketing Systems Specialist Resume Examples & Samples

  • You will partner with the Product owners of the WWW and Event technologies organizations to deliver the service and support needs of the business
  • Key liaison between the Business and the IT Application Development organization accountable for identifying system issues with applications or developed/configured processes and recommending the appropriate resolutions to these issues, identify appropriate resources needed, and overseeing the project to ensure successful completion
  • Oversee the implementation and completion of projects, initiatives, and system maintenance. Ensure that work is completed according to specified standards and timelines
  • Drive and participate in resource, capacity and event planning sessions to ensure that our people, process and systems are prepared for Customer events
  • Manage the analysis and documentation of business processes, creation of technical support documentation and processes, and identification of technology and process gaps
  • Ability to conduct sophisticated and creative analysis, yet translate those results to easily digestible messages, communications, and presentations
  • Ability to build & execute proactive monitoring around critical support processes
  • Strong executive presence and engagement skills
  • Highly collaborative style with strong influence skills
  • Flexibility and ability to adjust on the fly to new demands; sense of urgency
  • Assertiveness, directness, and a "company first" mentality
  • At least 2 years managing technical teams
  • 6+ years experience working on web applications with a preference for Salesforce platform experience and a strong understanding of object-oriented development and design
  • Experience partnering with Business and Product organisations
  • Experience in problem management & incident management process
  • Demonstrated ability to manage and deliver multiple enterprise scale projects, each on their own timeline
  • Ability to clearly articulate and present strategies, recommendations and results to senior management and team members across the globe; seasoned facilitator and leader
  • Strong detail-oriented focus, self-directed, focused on delivery excellence, and excellent verbal and written communication skills
  • Interpersonal strengths must include the ability to influence others and build consensus, as well as being skilled in conflict resolution
  • Exhibits leadership, positive professional attitude, and integrity
  • Bachelor of Science Degree in Computer Science or other related technical field
  • Advanced knowledge of the force.com platform
  • Salesforce Administrator (201), Salesforce Advanced Administrator (211), and Salesforce Developer (401) Certifications
  • Direct experience with Agile and Scrum; excellent project management skills with ability to juggle multiple projects/tasks across various user groups
  • Experience in working with Marketing organizations
  • Experience in the conference/events delivery industry
  • Experience with mobile applications (Android & iOS)
  • Experience with marketing automation systems
  • Ability to take ownership of projects and multi-task
  • Masters degree in relevant business or technical discipline
215

Manager, Marketing Resume Examples & Samples

  • Support the execution of enterprise and local campaigns, trade shows, customer events, advertisements, promotions and other events
  • Develop and proactively manage local marketing budget
  • Support local web sites, apps, social media and digital channels
  • Educate, train and engage local sales force in support of sales objectives
  • Inputting, tracking and effectively communicating for promotions and activities
  • Providing continuity with Sysco brand positioning across activities
  • Transparent storage and sharing of assets on marketing server
  • 5 years of marketing experience
  • Bachelor’s degree in a related field or equivalent educational level
  • Advanced computer skills required; proficient with office applications such as Microsoft Outlook, Word, Excel and PowerPoint. Experience utilizing salesforce.com preferred
  • Ability to work within matrix organization
  • Knowledge of marketing principles, product lines, and Sysco platforms
216

Manager Marketing Resume Examples & Samples

  • Involvement and management of product development including line planning, kick-off briefs, costing, global pricing guidelines, launch documents and scheduling quarterly global line reviews
  • Involvement in all marketing initiatives including print / advertising materials, and PR related projects
  • Partners in the development and vision for the execution of visual merchandising initiatives including displays and shop-in-shops
  • Assists in review and roll-up of international marketing plans
  • Assists in management of global product development budgets with regards to market and salesman samples
  • Coordinates with merchandising team regarding input and maintenance of line plans, preparation of marketing launch planning guide and launch forecasts
  • Prepares for trade shows and sales meetings (i.e. Basel Fair)
217

Manager, Marketing Commercialization Resume Examples & Samples

  • Rapidly gain an understanding of the category to fulfill the role of internal expert / leader on assigned brand(s) and coach direct reports to develop expertise in these same areas
  • Initiate, recommend and lead the development and execution of business plans geared to fulfilling divisional brand and category strategies. Manage brand P&L’s from a spending/pricing/volume standpoint. Ensure volume and spending targets on business portfolio are achieved. Optimize efficiency of support dollars
  • Responsible for the hiring, coaching, performance management, and salary recommendations for direct reports
  • Oversee direct reports’ execution of changes to base product, launching new products and/or execution of promotional activity with suppliers and customers and ensure tracking of programs is up to date vs. budget and vs. key performance measures
  • As the leader of the strategic cross-functional business team integrate with other cross-functional departments to resolve brand issues and execute brand priorities
  • Partner with Sales to identify and capitalize on key opportunity areas in new or existing channels. Lead your team to gain solid presence with Sales as an available resource for key account business building
  • Be the internal “voice” for all brand communication. Use knowledge of local market and brands to lead and coach your team to efficiently adapt available US initiatives to best suit Canadian needs
  • Provide leadership within the marketing department as a key member of the Marketing Leadership Team (MLT) and assist in varied departmental activities such as recruiting, as well as corporate functions where applicable
218

Manager Marketing Resume Examples & Samples

  • Work with IGT and the Kentucky Lottery to formulate strategic direction and vision of our iLottery strategy and develop product roadmaps and project plans to deliver on that vision
  • Define and implement the interactive marketing plan, achieve revenue objectives by improving the effectiveness of the channel and expanding the portfolio of products and content offered
  • Define and implement data-driven content strategy, guiding content through customer and board approvals, SQA, customer testing, and production launches
  • Coordinate project and product requirements and proper documentation to communicate requirements from vision through planning and execution
  • Maintain oversight of all site activity and metrics, looking for ways to improve site management and support by improving the user experience and increasing the efficiency and effectiveness of business processes
  • Plan and implement iLottery support policies and procedures with the goal of error-free operations and best-in-class customer service
  • Create and monitor dashboard metrics and reporting to enable near real-time evaluation of system health
  • Act as Interactive lead on all issues related to operating and supporting the iLottery site; identify, understand, and execute on all client needs for multiple interactive projects
  • Communicate to the business and team members in a timely and effective manner during all phases of issue research and resolution
  • Work with internal and external resources to deliver projects on time and on budget
  • Collaborate with technical and product partners to establish the technical vision and analyze tradeoffs between usability and performance needs for the e-commerce portal
  • Work closely with team members to make recommendations on the best functional solutions for improving customer experience and optimizing revenue, while balancing business value, technical complexity and operational costs
  • Ensure customer support and key members of the extended interactive team have the appropriate information, context and processes in place to support the iLottery sites
  • Troubleshoot portal issues with nontechnical users and translate observed problems and limitations of current systems into technical improvements and process-oriented solutions
  • Report on key e-commerce, operational and customer support metrics to highlight successes, challenges and trends in transactions and identify potential cost savings
  • Monitor and analyze program metrics to ensure play.kylottery.com is meeting business requirements/objectives
219

Manager Marketing Budget Management Resume Examples & Samples

  • Collaborates across multiple team members to influence; Acts as an advisor; Lead on a regional and global basis
  • A solid understanding of financial operations and budget management
  • Strong financial background
  • Solid understanding of marketing disciplines and processes
  • Strong relationship building skills and stakeholder management
  • Quantitative & qualitative analytical skills
  • Marketing finance functional excellence
  • Advanced MS Office skills including, Excel (Pivot tables, etc.), Visio, Word, PowerPoint, and Project
220

Account Manager, Marketing Resume Examples & Samples

  • Appropriately price available pipeline and storage capacity and provide effective execution of short term sales
  • Identify and execute new short term sales opportunities, including expansion of underutilized tariff services and development of new tariff services
  • Analyze short and long term market trends
  • Provide the organization with timely, insightful, and accurate market intelligence to support marketing strategy and revenue maximization
  • Develop, manage, and enhance a diverse group of customer and counterparty relationships through customer visits, phone and instant messages, customer meetings, etc
  • Administer the deal completion process and facilitate the customer’s understanding of the transactions
  • Six (6) to ten (10) years of gas industry experience with at least three (3) years in a trading or optimization role
  • A positive and collaborative attitude will be critical. Candidate must also be highly motivated, creative, results-driven, and accountable
  • Accustomed to performing in a high stress, multi-tasking, team environment
  • A thorough understanding of the North American natural gas market, including the interstate pipeline grid
  • Demonstrate analytical skills with a firm understanding of supply/demand fundamentals and technical analysis is preferred
  • A solid understanding of financial trading and the North American storage market would be key assets
  • Strong oral, written, and interpersonal skills
  • Attention to detail and accuracy is preferred
  • Demonstrate ability to identify acceptable risk given expected returns
221

Manager, Marketing Resume Examples & Samples

  • Contributes to short and long term category growth strategies
  • Creates competitive intelligence database for assigned categories
  • Leverages consumer insights, IRI and other available data to provide selling stories to support key initiatives by category
  • Analyzes category data and segments to identify product and competitive strengths and weaknesses, identify growth opportunities and defense strategies as needed
  • Tracks competitive efforts and recommends adjustments to changing market conditions, tracks ongoing sales channel development and adjusts market plans for fact-based selling directives
  • Partners with Sales to understand key account strategies and develops consumer and trade plans aligned with those strategies. Generates an understanding of account strategies and identifies and implements appropriate category management solutions for optimizing account performance
  • Maintains role of project leader/manager of selected projects for key customers – acts as key cross-functional go-to person for guidance, communication, and management (including overall timeline generation and ownership)
  • Leverages consumer and POS data to generate account-specific reviews and recommendations. Works closely with Category Leadership team to bring higher level analytics to key business and customer issues
  • Works closely with category business unit to ensure proper and timely customer communication
  • Examines the competitive landscape, looks for opportunities and identifies likely scenarios of competitive activity
  • Detail orientation and cross-functional team leadership; ability to leverage project management skills against multiple situations
  • Proficient in MS applications, including Excel, Word, PowerPoint and outlook
  • High degree of analytical skill and mathematical ability
  • Good Oral and written communication skills
  • Organizational skills and detail orientated
  • Expertise with syndicated and custom databases: data retrieval, analysis, insight development
  • Experience with syndicated data from IRI or Nielsen
  • Product/brand management experience in a consumer packaged goods environment; food and/or private label experience a plus
  • Experience with product P&L and financial measurements
222

Manager, Marketing Speciality Resume Examples & Samples

  • 5+ years relevant experience – to vary depending on seniority of job
  • College Degree with focus on Marketing/ MBA preferred
  • Knowledge of Adobe Creative Suites for execution of planograms
223

Brand Manager, Marketing & Brand Management Resume Examples & Samples

  • Leads and/or oversees day to day management of brand activity including forecasting; budget tracking; shipment and consumption analysis; marketing plan execution and program tracking. Manages the business against operating plans and budgets
  • Builds strong relationships within a matrix structure to ensure achievement of business objectives as well as marketing message consistency and adherence to brand guardrails
  • Evaluates, prioritizes and leads decisions regarding new products and marketing opportunities based on financial viability and brand fit
  • Identifies and leads integrated programs in collaboration with other brands and channels
  • Leads consumer research to define customer targets and marketing mix. Applies insights to make decisions. regarding brand direction
  • Applies consumer insights and understanding of marketplace dynamics to develop compelling brand positioning
  • Progressive experience in product or brand management (6-10 years)
  • Project leadership in a cross-functional environment (5-10 years)
224

Manager Marketing Resume Examples & Samples

  • Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions. Develop promotional, advertising partnerships with websites that can reach targeted demographics. Research new technological companies and develop personal relationships with them
  • Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. Negotiate rates and contracts with various media outlets. Buy ad space via the internet/aps (YouTube, Google, Yahoo, Pandora, Spotify, etc.) for shows, festivals, venue advertisements and tours
  • Develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events
  • Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience. Create graphics for ecards, banners, posters, social media post, radio station needs and e-mails
  • Recruit, interview, hire and train marketing staff. Offer guidance/mentorship regarding all show marketing needs, content asset creation, contesting and responding to customers and clients. Schedule and approve hours worked and time off requested for marketing staff
  • Coordinate efforts with street the team to make sure they have materials needed and are marketing to the right audience. Oversee the hiring, training and delegating to department interns
  • May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list
225

Manager, Marketing Paid Search Resume Examples & Samples

  • Manages the development and implementation of Search Engine Marketing (SEM) strategies and executions across all major ad networks including Google, Bing and Yahoo
  • Analyzes and optimally manages millions of dollars of annual search engine marketing spend
  • Reports to Senior Director, Paid Search
  • Works with campaign management agency, in implementing strategy and leading ongoing optimization efforts across Sears and Kmart business units
  • Manages and co-develops strategy and implementation for nation-wide and/or geo-local campaigns at the product level to drive revenue and brand awareness
  • Optimizes keyword account, including, but not limited to cost per click analysis and day parting analysis in order to maintain ROAS goals of the businesses
  • Optimizes ad copy messaging to align with dynamically changing promotions to ensure greatest Click Thru Rate (CTR) and lowest Cost Per Click (CPC)
  • Works with the research, analytics, and web development group on making improvements to drive the performance of the paid search channel
  • Partners with internal business unit leads to drive web content and experience improvements across the major business units categories to drive efficient spend and boost conversion
  • Current knowledge of the latest paid search industry trends/tactics and techniques
  • Understanding of algorithmic search engines, big management tools capabilities, and possesses the ability to identify trends and build plans
  • Manages relationship with and utilizes the capabilities of bid management platform vendor to ensure the overall performance of the channel is optimized and healthy
  • Sets individual and team quarterly and annual goals with business marketing team for paid channel performance, output, operational efficiencies, campaign optimization and marketing process rigor
  • Maintains strong communication with internal departments and ensures that program strategies, plans and results are communicated to business unit senior leadership and various marketing teams
  • Uses industry best practices and knowledge in the arena of digital marketing to drive greater conversion at lower costs
  • Uses available system and manpower resources to optimize the process and performance of digital marketing
  • Supports the creation of year-end budget and setting of revenue targets
226

Sponsorship Manager, Marketing Resume Examples & Samples

  • Proven corporate sponsorship experience. You will have either previously worked closely with sponsorship properties as a brand or marketing manager
  • Proven experience establishing and working with partnerships, along with a sound understanding of content, PR, and a keen interest in measurement
  • Successful track record of developing, running, and measuring integrated campaigns
  • Tertiary qualification in marketing (or related) or commerce preferred
  • You will come from either an agency or corporate background
  • You will be naturally curious, self-motivated, and driven to deliver end to end service
  • Proven negotiation and relationship management experience
  • Strong attention to detail and reporting experience
227

Manager, Marketing Resume Examples & Samples

  • Consistently exhibits behavior and communication skills that demonstrate DaVita Medical Group’s (DMG) commitment to superior customer service, including quality, care, and concern with each and every internal and external customer
  • Supports Director, Marketing Communications in developing tools and programs to accelerate membership growth and retention, clinician talent recruitment and retention, and superior medical outcomes
  • Works in conjunction with Director, Marketing Communications and Manager, Creative and Brand to define and enforce adherence to brand, including maintenance of style guidelines
  • Oversees team consisting of, but not limited to: Communications Specialists and Traffic Specialist
  • Develops and manages the implementation of goals for short term and long term communications, creative, and branding plans for the entire organization and its affiliated businesses to achieve overall growth and business development goals
  • Coordinates or oversees coordination with market-specific department, site and regional management teams to assess needs, develop strategies and budgets, measure value and effectiveness of marketing activities, identify marketing opportunities, establish growth objectives, implement marketing communication plans and develop strategic communications to meet the company’s business goals
  • Develops an intimate understanding of the organization’s initiatives and the industry by monitoring internal and external influences that impact both and developing strategic messages, story ideas, patient recruitment and retention messages for the organization and its affiliated businesses
  • Develops and manages communication plans and marketing collateral through media that includes internet / extranet, print, advertising, direct mail, and others as needed
  • Crafts innovative audience-specific communication initiatives and materials for prospective and current patients, health plans, communities, clinicians, employee recruitment and communications, vendors, and other stakeholders
  • Works closely with the Director, Marketing Communications in value proposition implementation and messaging, both at national and market-specific levels
  • Works with Manager, Creative and Brand to oversees and optimize the activities, project schedules and production schedules of the in-house communications production division, which serves as DMG’s in-house “advertising agency” to ensure quality and timeliness while improving client satisfaction and decreasing variability and cost
  • Develops and maintains in-house corporate communications style sheets and guidelines and provides copywriting expertise and support to assist in the implementation of external communications and marketing plans
  • Collaborates with Materials Management department on the purchasing of printing and other production services in accordance with company approved purchasing practices, as needed
  • Develops standard copyright agreements as necessary and oversees all rights and permissions activities
  • Negotiates and prepares proposals for communications projects and manages the budgetary and staffing resources (including outsourced agencies)
  • Develops schedules and tracks progress for large-scale communications projects including change initiatives
  • Collaborates with the Marketing Communications department leadership to analyze budgetary needs, prepare annual operating and capital budget submission and monitor variance to the approved budget on a monthly basis
  • Oversees the ongoing management and evaluation of the department’s online project management system
  • Collaborates with IS to develop and continuously improve the corporate website and serves as the Webmaster for existing and future company internet and extranet sites (not including social media)
  • Acts as primary content creator, including SEO, for company internet and extranet sites
  • Serves as a participant on ongoing cross-functional internal strategic initiative teams
  • Serves as the liaison with central corporate departments (i.e. People Services, Finance, Materials Management, etc.) regarding matters impacting the Marketing Communications department
  • Uses, protects, and discloses DMG patients’ protected health information (PHI) only in accordance with Health Insurance Portability and Accountability Act (HIPAA) standards
  • Strong Microsoft Project/project scheduling skills
  • Strong Microsoft Word, PowerPoint, Outlook, and Excel skills
  • Strong journalistic and marketing writing skills
  • Knowledge of Quark Express, Adobe in-Design, Adobe PhotoShop, Adobe Illustrator design software programs preferred
  • Knowledge of Macintosh and PC dual platforms preferred
  • Active membership in professional communications / advertising organizations preferred
  • Ability to understand, read and write Spanish preferred
  • Valid California driver’s license and ability to travel to our offices, clients, prospects and regions by car or airplane
228

Associate Brand Manager, Marketing Resume Examples & Samples

  • Lead development of integrated marketing campaigns
  • Lead business analytics (share, volume and revenue drivers, competition) to drive business objectives
  • Advertising and consumer promotions budget management
  • Champion new products and package design
  • Collaborate with Sales to develop strategic customer partnerships
  • Master’s degree in business administration (Marketing emphasis preferred)
  • Demonstrated ability to lead teams and excellent interpersonal skills
229

Manager, Marketing Resume Examples & Samples

  • Draw insight using data analysis and provide data-driven business recommendations
  • Conducts regular budget review and assessment
  • Develops and manages monthly reporting for marketing and operations teams
  • Act as a liaison between business and marketing staff and build strong working relationships at all levels – internal and/or external to the organization
  • Analyze market trends, identify opportunities and develop marketing plans to capitalize on emerging opportunities
  • Consistently exhibits behavior and communication skills that demonstrate HealthCare Partners’ (HCP) commitment to superior customer service, including quality, care and concern with each and every internal and external customer
  • Develops data to establish region specific priorities and provides data/oversight to drive Medicare sales
  • Measures execution of age in, retire in and retention programs with Group and IPA regional leadership and staff
  • Works in tandem with Director, Marketing Services to execute and optimize OEP and SEP growth programs
  • Participates in all partnership meetings with contracted health plans
  • Makes fact based ROI decisions for OEP and SEP events, health fairs, hospital partnership and educational events
  • Ensures marketing team, HCP sites and affiliated PCP’s are adhering with CMS and California guidelines
  • Develops and delivers annual training and develops expertise in Medicare marketing guidance and MA-PD benefits in HealthCare Partners service area
  • Assists in the development and selection of marketing promotional materials
  • Participates in In-Service training for Patient Liaisons, Site Administrators, IPA Town Halls and Key Broker meetings
  • Facilitates all staff meetings as required and provides input
  • Uses, protects, and discloses HCP patients’ protected health information (PHI) only in accordance with Health Insurance Portability and Accountability Act (HIPAA) standards
  • Proficient in Microsoft applications (Excel, Word, PowerPoint) with a solid knowledge of Excel formulas
  • Strong Data Analysis skills using Excel
  • Strong organizational, multi-tasking, problem solving and follow-up skills
  • Excellent interpersonal skills, service oriented and culturally sensitive
  • Experience in managing, motivating and developing staff
  • Essential knowledge of Medicare managed care and commercial markets
  • Ability to prioritize projects and meet project deadlines
  • Proven ability to pilot and roll out business building programs
  • Demonstrated track record in the developing productive business relationships with experience in conducting promotional / sales events
  • Creative and hands-on team player
  • Must be flexible and adaptable to change
  • Create and implement marketing plans
  • Strong analytical, problem-solving, organizational and project management skills
  • Ability to prioritize projects with little supervision and meet tight deadlines
  • Budget Management, ROI Analysis, Data Analysis using Excel, pivot tables, graphs, and dashboard
230

Integrated Campaign Manager, Marketing Resume Examples & Samples

  • Work with stakeholders to develop, manage, and drive Microsoft marketing plans across solutions and capabilities leveraging strategic market assessments
  • Collaborate with Sales and Alliance leadership to implement marketing plans based on target market customer needs, new growth areas, and strategic solutions
  • Interpret technology innovations and disruptions and translate into bold, compelling and distinctive content
  • Ability to target appropriate audiences in a variety of channels (media, digital, social, video etc.)
  • Manage the development, packaging, and distribution of assets including emails, infographics, blogs, videos, white papers, Microsites, case studies, and solution presentations
  • Execute programs, launch events, communications, and demand generation for Microsoft solutions, including tailored programs to reach new client and expand within existing clients
  • Support Microsoft centric social media strategy through value-added industry/functional content creation
  • Manage and support key activities and live events (i.e. tradeshows, conferences, live streams) including budgeting, pre-show and post-show digital marketing
  • Timely analysis and redirection of campaigns, and ability to pivot on programs when required
  • Microsoft Specific responsibilities
  • Participate in the planning process with sales, services, and partner teams
  • Strategize and identify targets
  • Stay current on market trends
  • Align with sales priorities
  • Execute marketing programs as part of iterative nurture campaigns
  • Coordinating activities such as roundtables and customer briefings
  • Regularly evaluate return on marketing investment
  • Participate in analyzing our top deals to help target future marketing
  • Participate in monthly business reviews
  • Consume and replicating best practices for content, logistics, and budget
  • Develop additional campaigns/activities to address whitespace
231

Manager, Marketing Resume Examples & Samples

  • Collaboratively develop cross-functional strategic & tactical plans by developing a robust market environment analysis, defining a brand vision and product positioning, identifying key issues & opportunities, strategic imperatives, critical success factors, to deliver against business objectives
  • Collaborate with internal stakeholders and colleagues to ensure that cross-functional activities are appropriately prioritized and resourced to align with critical success factors and dovetail towards successful execution of the tactical plan
  • Ensure transparency, alignment and accountability across functional departments (including Sales, Market Access, Public Affairs, and Medical Affairs) in the execution of the tactical plan
  • Regularly lead cross-functional team meetings and processes to ensure optimal execution of brand strategy to ensure deliverables are on time, on budget, and answer business objectives
  • Works to ensure alignment with global brand strategies and identify partnering opportunities to achieve synergies and cost-savings
  • Consistently monitor implementation of tactical plans against established metrics and make necessary timely adjustments to ensure attainment of brand objectives
  • Manage marketing project timelines and maintain full accountability for financial forecasts, brand performance, budgets and supply
  • Lead the execution of key research instruments and ensure integration into key marketing initiatives
  • Manage external partners (ad agency, meeting planners, and market researchers, consultants) to ensure integration and consistency of strategies, message and tactics
  • Oversee all customer-facing initiatives and ensure alignment among all brand activities and tactics
  • Ensure all marketing projects are compliant with the Innovative Medicine Canada’s Code of Ethical Practices and PAAB guidelines and have obtained necessary approvals through the appropriate medical, legal, and regulatory processes
  • Identify, partner, and cultivate relationships with key opinion leaders and patient advocacy organizations
  • Partners with external stakeholders to provide customer programs and communications in support of their needs and to ensure positive corporate and brand visibility
  • Develop and communicate a plan of action for the Field Force consisting of effective brand messaging, impactful promotional materials and programs to ensure optimal brand promotion
  • Partnering with internal resources to develop CHE programs, speaker programs and satellite symposiums
  • BA/BSc in Business, Marketing or related field
  • MBA would be a very strong asset
  • 8+ years of industry experience with marketing background documented success. Previous biotech and pharmaceutical rare disease experience required
  • Superior strategic, business planning and analytical skills
  • Strong planning, project management, problem solving and decision making skills as well as negotiating skills
  • Experience working within a cross-functional matrix structure
  • Demonstrated ability to lead, inspire and positively influence a high performing team towards meeting and exceeding objectives
  • Demonstrated technical presentation and facilitation skills
  • Proven skill in managing, strategic planning and conflict resolution
  • Adaptability and strong advocate of change
  • Bilingualism highly recommended, French and English (oral and written)
  • Ability to travel on a National basis
232

Manager, Marketing Resume Examples & Samples

  • Drive marketing plans within key Channel accounts
  • Work cross-functionally throughout the organization to effectively develop, partner on and manage campaigns that tell brand stories and generate sales
  • Support marketing leadership team on all aspects of the Go-To-Market Process
  • Accurately forecast and manage the Lifestyle co-op budget for owned accounts and communicate monthly spend updates and shifts
  • At least 3-5 years of brand, product or retail marketing (retail marketing a plus)
  • Must possess strong presentation skills
  • Proven ability to multi-task
  • 10-15% Travel
233

Manager, Marketing Experts Resume Examples & Samples

  • Build rapport with all departments within ReachLocal with the purpose of providing the best client experience for our advertisers
  • Cultivate relationships with sales leaders to facilitate better client expectations and experience
  • Develop & advise team on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
  • Monitor and elevate the performance of team members to meet the expectations of our clients
  • Troubleshoot performance issues and provide coaching on how to come up with innovative solutions for those problems
  • Manage client expectations, communication and performance metrics through specific checks with team members
  • Research and Incorporate constantly evolving technologies and processes into the client solution delivery process
234

Manager, Marketing Resume Examples & Samples

  • Plan, strategize and execute exciting and original strategic marketing campaigns across Syco Entertainment
  • Develop and execute innovative and groundbreaking partnership opportunities
  • Manage marketing campaigns from start to finish by coordinating/communicating responsibilities to appropriate departments within the US and UK
  • Develop compelling and creative marketing presentations around artists on the SYCO roster
  • Pursue innovative traditional and non-traditional marketing opportunities that expand the Syco artist landscape
  • Collaborate across digital to develop and produce one of a kind social and commerce initiatives
  • Work alongside the digital team, PR team, A&R and tour marketing team on all artist campaigns
  • Work with the creative department on creating new and fresh images and advertisement, as well as arrange photo shoots and video shoots alongside the PR department
  • Create marketing materials catered to the aesthetic of each individual artist campaign
  • Work in conjunction with publicity to secure online press features and events to increase visibility/awareness for artists and releases
  • Research and determine brands that align with SYCO artists and negotiate key business terms for potentials partnerships
  • Manage multiple projects from beginning to end a meet deadlines
  • Work with artists, management and label colleagues to devise and implement innovative, attainable and successful digital campaigns
  • Maintain marketing budgets
  • Analyze radio, sales and consumer response data to make informed marketing decisions and utilize that information to benefit the artist campaign
  • Work in conjunction with Syco TV and Film divisions and where appropriate between music, TV, Film and other crossovers
  • At least 5+ years of marketing experience in the entertainment industry
  • Record label experience preferred but not necessary
  • Passionate about all things music, marketing, digital and the Syco culture
  • Ability to think innovatively and creatively and always on the cutting edge
  • Ability to work and build relationships with a range of partners
  • Excellent understanding of the global digital landscape in regards to competitors, social networks and multi-platform media
  • Ability to work quickly and efficiently in an agile environment, and a high comfort level in proactive planning and reactive execution when opportunities are presented
  • Excellent organizational and project management skills, along with the ability to set deadlines and work independently
  • Knowledge of traditional, non-traditional and emerging marketing as it relates to digital and social media outlets
  • An excellent understanding of how to communicate with different audiences and strong verbal and written communication skills, including the ability to negotiate, influence and build rapport at all levels, and to explain complex issues
235

Manager, Marketing Business Management Resume Examples & Samples

  • Leads and manages team of Business Management Officers, supporting the centralized processes including: TDBills function, Invoice processing, inquiries from Marketing employee's, workflow management, other centralized processes
  • Manages delivery of responses and processing against SLA and reporting to established KPI's
  • Development and management of team processes and standard operating procedures, in alignment with TDBG expense policies and regulatory requirements
  • Manages and works with Accounts Payable and Corporate Finance regarding TD Bills and financial processing inquiries
  • Subject matter expert on consolidated financial results within Marketing
  • Translates and communicates complex financial topics to senior stakeholders
  • Central finance liaison, working with Marketing partners to support financial deliverables as required (including accruals, financial planning/forecasting and business cases)
  • Analyzes and builds recommendations on centralized processes across Marketing Canada, including data entry, workflow and vendor processes
  • Assess/identifies key issues and escalates to the appropriate levels and relevant stakeholders and business management where required
  • Sound knowledge and understanding of businesses and organizational operational practices/disciplines
  • Development/maintenance of QA and QC processes to ensure processing accuracy
  • Develop and deliver ad hoc reporting for Marketing Canada
  • Accountable for successful delivery of assigned work to deliver results and benefits
  • Ensure a high level of service by setting clear standards and communicating regularly with respective business partners, team members and the broader Marketing
  • Demonstrate strong communication skills (written and verbal) and ability to effectively interact with individuals both Internal and External and at various levels
  • Deliver timely and accurate reporting, change control, risk/issue management and escalation/resolution are essential
  • May be assigned other duties as required
  • Demonstrated ability to work effectively in teams including the ability to foster a cohesive team and promote a positive work environment
  • Robust organizational skills with the ability to work in a fast paced environment and manage multiple deadlines and priorities
  • Strong financial management and accounting background
  • Strong problem solving and time management skills
  • Strong Change Management skills
  • Demonstrated ability to lead a team of officers and administrators
  • Strong process background
  • Focused on delivering strong customer service to foster legendary customer experience
  • Knowledge of Marketing processes an asset
  • Financial Management Effective Communication
  • Impact & Influencing
  • Negotiation Skills
  • Organizational Intelligence
  • Time Management
236

Manager, Marketing Resume Examples & Samples

  • Collaborate with various functional departments across the organization to include product development, operations, and academics to ensure a targeted marketing effort related to international growth opportunities for the University and specific Colleges as appropriate to top priority markets. In addition, the individual will work collaboratively with other marketing departments to solicit input on strategies and tactics behind a strategic marketing plan directed to stakeholder needs
  • Ensure international audience-marketing plans are synergistic with overall educational institution positioning and strategies for Laureate Partners
  • Individual will inform the organization of key policy issues and developments related to international students to ensure the appropriate marketing plan and tactics are initiated
  • Develop integrated marketing plans with a multi-channel approach i.e.( Online Advertising, info sessions, website, Tradeshow, Print Advertising)
  • Responsible for ensuring the business plans are executed and results are analyzed for future direction. Requires ability to understand and manage P&Ls, budgets, and market research data implications
  • Represent the Laureate Partners marketing team resources as a member of the product cross-functional team
  • Identify issues; engage appropriate marketing team members as necessary
  • Identify and execute on unique messaging and product attributes
  • Lead cross-functional execution of all marketing plan initiatives
  • Initiate and lead course correction with their cross-functional team members when issues arise in achieving goals
  • Collaborate with Research and Analysis team to articulate high-level strategic questions to help guide the data collection and reporting process
  • Lead the process to respond to competitive and market trend analyses, ensuring that strategic decisions are data driven
  • Develop and coordinate market research and segmentation activities including focus groups, surveys, customer interviews and preliminary research
  • Take ownership of assigned products and contribute as a team player by applying strong leadership skills and building a high performance, cross-functional team environment
  • Minimum 5+ years marketing experience required, with a strong background in international marketing or product management
  • Bachelor's Degree required. MBA or graduate level education preferred, preferably in the international area
  • Must possess a clear understanding of key policy issues, dynamics and developments in international recruiting, including demonstrated experience with market research and competitive intelligence gathering methods, and marketing to B2B and B2C
  • Co-Marketing, Advertising, direct or Web marketing experience in the international arena required
  • Knowledge of product and project management principles, practices, methods, and terminology
  • Skilled in planning, organizing, and project management
  • Skilled in budget development and management
  • Experience in understanding market research and business analytics
  • Exceptional problem solving and analytic skills
  • Possess experience in developing marketing plans and tactics to drive lead generation and conversion activities in the healthcare arena
  • Experience in working with Lead-generating marketing programs that include but not limited to media, seminars, trade shows, digital, events and on-line campaigns
  • Experience managing strategic projects, ability to understand big picture
  • Strong presentation and meeting facilitation skills
  • High level of enthusiasm, functions well in a team-driven and highly dynamic environment
  • Intermediate skills in budget development and management preferred
  • Proficient with intermediate Microsoft Word, Excel, PowerPoint, email and Internet software
  • Must thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities
  • Travel 10% of the time
237

Manager, Marketing Resume Examples & Samples

  • Marketing Strategy:Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results
  • Project Management:Act as the marketing lead for specific projects and labels. This includes developing the overall marketing plan, budget and strategy for the campaign and then executing it
  • Project Invoicing/budgeting:Work with finance and marketing partners to route PO and invoicing information
  • Label Meetings:Be available for all label meetings to act as a sounding board and strategist
  • Weekly Updates:Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates
  • Digital Marketing Strategy: Work with the digital department to ensure that our partners are creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies
  • Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
  • Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to prioritize and multi-task
238

Manager, Marketing, Duopa Resume Examples & Samples

  • Manage strategy and project development of print and digital tactics to educate Movement Disorder Specialists, Neurologists, Proceduralists and Nurses on Duopa
  • Work with internal cross functional groups (Legal, Regulatory, Medical , Clinical, Sales Training, Market Analytics and Business Insights) and external (Ad Agency, Digital Partners) to ensure integration and consistency of professional business strategies and regulatory compliance of promotional material
  • Contribute to the development of the Duopa strategic and tactical plan
  • Demonstrate a strong understanding of the Parkinson’s patient and all members of the Duopa treatment team and ensure that all marketing activities align with the needs of the target audience
  • Provide input to HCP market research initiatives and support the implementation of key learnings
  • Effectively track and manage the promotional marketing budget
  • Consistently execute multiple marketing projects in a timely manner
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically
  • Demonstrated ability to work effectively with sales force
  • Strong communication, presentation and inter-personal skills
  • Strong planning and organization skills
  • Previous marketing experience preferred
  • Experience working in Neuroscience/Parkinson’s
  • Experience working with and managing multiple external agencies including advertising, digital and internal partners
  • Understanding of the basic principles of brand management, including brand positioning, personality & overall campaign development
  • Experience with HCP market research
239

Manager, Marketing Trade Resume Examples & Samples

  • Develop bold and innovative strategies to drive awareness and customer acquisition
  • Use customer research and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs
  • Create and execute a comprehensive multi-channel marketing plan
  • Know our market and be obsessively aware of new trends and opportunities
  • Create and present high-quality documents to senior leadership
  • Drive cooperative marketing programs with leading vendors in the industry
  • Determine appropriate methods and systems of metrics for measuring and monitoring marketing effectiveness, including brand awareness and trade-in engagement
  • Understand potential impact of new functionality or features on customer experience or the brand
  • Manage and prioritize individual and team marketing tasks to ensure campaigns are executed on time while also making progress on longer-term initiatives
  • 5+ years of experience in Marketing or Marketing-related roles preferably with a focus on consumer retail/business
  • Ability to think both strategically and tactically in a high-energy, fast paced environment
  • Attention to detail and proven ability to manage multiple competing priorities simultaneously
  • Proven ability to create customer-facing content that is on-brand and relevant
  • Demonstrated experience using marketing metrics to drive business decisions
240

Manager, Marketing Activation Resume Examples & Samples

  • Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
  • Project Management and/or Marketing experience within the Hospitality industry
  • PMP Certification
241

Manager, Marketing Resume Examples & Samples

  • Provides marketing leadership for specific product(s)
  • Takes primary lead for launching new products and services within respective business units
  • Takes primary lead on crafting regional strategies for new product/discontinuations/ obsolescences
  • Supports specific product lines and support sales initiatives with effective methodologies and strategies to ensure achievement of Annual Operating Plan
  • Supports Global Marketing Director(s) and / or function to develop strategies to meet revenue goals
  • Leads the development and successful implementation of annual strategic and marketing plans at the regional level
  • Compiles and analyzes competitive information on market trends and tracks key statistics
  • Conducts analysis of customer base and identifies solutions to trends and changes in demands to ensure that product line plans are achieved
  • Ensures customers have access to useful product line information
  • Participates in and may lead cross functional project teams; Interfaces with other business units as required
  • Leads customer focus groups, surveys and other methodologies to ensure we are in tune with customer needs
  • Implements marketing programs and other sales support projects to drive standard of care
  • Develops and executes marketing plan for annual sales meeting and regional sales meetings (as applicable)
242

Manager Marketing Controlling Resume Examples & Samples

  • Ensure the integrity of the region’s Management Reporting with US GAAP
  • Identify the proper US GAAP accounting treatment for any new or non-standard transactions, and review key account reconciliations
  • Support new marketing business initiatives by designing and implementing internal controls and accounting processes
  • Support external audits
  • Maintain a strong internal control environment and SOX compliance
  • Develop strong partnership with Local and Marketing Finance Teams and ensure all their controlling and accounting needs are met and that BU marketing is compliant with our Corporate Policies (especially accounting and FAP)
  • Support operational controlling in the month end close reporting, balances sheet review, and statutory compliance
  • Help to build a strong EU Controllership organization by ensuring consistency, efficiency and effectiveness of our controlling processes and implementation of best practices, across the various entities
  • Comprehensive knowledge of US GAAP
  • Strong understanding of internal controls, compliance and SOX
  • Polished communications skills including an ability to listen to the needs of the business units, act as a trusted business partner, comprehend complex matters, articulate issues in a clear and concise manner, and present findings as well as recommendations in both oral and written presentations to all levels of the organization
  • Experience influencing, training, mentoring and leveraging the skills of yourself and others to achieve objectives and a strong commitment to growing the careers of your team
  • Ability to design and implement processes in support of new business initiatives and experience leading operational and process change
  • Energy and desire to thrive in a fast-paced organization and dedicated to meet expectations and requirements of internal and external customers with a positive attitude
  • Strong familiarity with Office products (and particularly Excel skills), SAP
  • Knowledge of methods and techniques for analyzing general ledgers and reviewing journal entries
  • English fluency is required. Preference given to candidates who can also speak German or French
243

Business Manager, Marketing Resume Examples & Samples

  • Responsible for the marketing management aspects to ensure effective monitoring and control processes are in place
  • Oversight and maintenance of marketing processes; conduct periodic business reviews with markets to ensure audit points are adhered to
  • Manage reports (where needed) and the regional budget(s) within the MWP
  • Maintain regular exchange with global / regional & local marketing teams to ensure best practice and knowledge sharing
  • Extensive and diverse project work, with occasional coordination responsibilities (especially when strategic initiatives are rolled out)
244

Manager, Marketing & Commercialization Resume Examples & Samples

  • Bachelor degree in Administration, Marketing, Engineer, etc
  • 7-10 years of product management or marketing management experience, in pharmaceutical or healthcare industry combined with a minimum of 3 years of sales experience in pharmaceutical or healthcare industry
  • Proven track record in product management and marketing
  • Good knowledge of the pharmaceutical and more specifically, the generic pharmaceutical industry (an asset)
  • 20% of travelling is required
  • Leadership (Inspire people with a clear vision, a strong plan to execute flawlessly)
  • Customer Focus – Possess a strong understanding of customer expectations and strategic direction and apply this information to strategic and tactical decisions
  • Multi-Tasking – Have an ability to juggle multiple and sometimes shifting priorities in an organized manner
  • Capabilities to work with cross functional team
  • Excellent written and verbal communications skills ( Fully Bilingual in French and English)
  • Strong planning and problem solving skills
  • Capacity to identify business opportunities
  • Ability to influence and gain agreement at management and senior level
  • Ability to build strong positive relationships with key stakeholders
  • Ability to work well under pressure, in a team based environment
  • Strong collaborative mindset
  • Good project and time management skills
  • Knowledge of business and management principles
  • Effective communication skills
245

Manager, Marketing Solutions Resume Examples & Samples

  • Develop engaging and creative marketing programmes and transform into a clearly written, concise and visually pleasing proposal in response to RFPs
  • Establish programme feasibility and pricing through communication with internal stakeholders
  • Develop detailed budgets for proposed marketing programmes
  • Brief designers on creative elements
  • Assist in the Marketing Solutions team in the presentation refinement including copy editing, image sourcing and document formatting
  • Participate in internal brainstorming sessions for brand briefs and general music marketing package development
  • Organise weekly marketing solutions team status and quarterly work flow analysis
  • Proven experience in promotions, digital/social media, entertainment and/or sports marketing; preferably in the business development area
  • Strong skills/experience in presentation writing and responding to RFPs
  • Highly effective at managing many projects at one time
  • Strong skills/experience in in Microsoft Office applications including PowerPoint, Word and Excel
  • Possesses knowledge of the latest trends in the online, social media and mobile spaces
  • High degree of self initiative
246

Manager, Marketing Experts Resume Examples & Samples

  • Demonstrated expertise in customer relationship management and conflict management
  • Responsible for the management and construction of processes, tasks, and measurements of success
  • Ensure that client interactions are consistent with program objectives and Client Care approach
  • Meet or exceed client retention targets, and Customer Satisfaction targets
  • Facilitate and manage client objections, concerns, and disputes in a win/win capacity
  • Demonstrated experience with online marketing publishing systems & processes
247

Brand Manager, Marketing & Brand Management Resume Examples & Samples

  • Bachelors degree or 4 or more years of US military experience
  • 4 or more years of experience in a role supporting marketing, brand management or product management
  • 3 or more years of experience in a role managing 2 or more budget
  • 4 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
  • Ability to influence others, collaborate cross-functionally, and work in highly matrixed environment
  • Expert organizational and problem solving skills, ability to balance multiple priorities and meet deadlines
  • Strong analytical and technical skills, and knowledge of merchandising and marketing fundamentals
  • Can effectively move between the fast pace of daily business management and more ambiguous longer-term strategic/innovation work streams
248

Manager, Marketing Systems Resume Examples & Samples

  • Manages the entire product life cycle from strategic planning to tactical activities
  • Specifies market requirements for current and future products by conducting market research supported by direct interaction with users and potential users
  • Translates market and department requirements and product roadmaps into specific product specification and implementation plans
  • Develops and implements a company-wide go-to-market plan, working with all departments including country and regional operations
  • Evangelizes communication applications both internally, including to upper management, as externally to users and potential users
  • Provides education and training on the product to internal and external users
  • Proficient with IT Communications tools such as Exact Target, SendGrid or Constant Contact
  • Understanding of Marketing and Communication processes
  • Must possess a unique blend of business and technical savvy
  • Ability to travel domestically and internationally 10-20% of the time
  • Thorough knowledge of Project and Software Development Life Cycle methodologies
  • Thorough knowledge of information systems concepts and terminology
  • 5 years demonstrated experience developing online software applications in a high-tech organization, with exposure to product and software development cycles and an engineering team
  • 3 years Project Management experience with Agile / iterative development methodologies
  • M.B.A. preferred
  • Knowledge of technical aspects of web application development and design including .NET, SQL, HTML, XML, Java / Java script
  • Experience with enterprise content management systems
  • Understanding of Business Intelligence systems and reporting concepts and platforms
  • Understanding of SEO/SEM, application usability
  • Experience with .NET client/server and/or Internet application analysis and implementation
  • Prior experience in IT and/or Marketing industries
  • 2 years experience supervising direct reports and/or directing workflow
249

Manager Marketing Resume Examples & Samples

  • Regional Market Development:Provide support to the regions on global projects ( Global Product Portfolio), as well as continuing to support the regions’ efforts through alignment to/from Memphis
  • Global Product Development:Provide business leadership for Global Projects such as PTO to align regional needs and synergies with existing or upcoming initiatives
  • Clearance Customer Experience Strategy:Drive strategies to improve the global customs clearance experience. Identify opportunities to grow revenue, reduce costs, improve customer loyalty and provide strong competitive differentiation in the area of customs clearance. Co-lead, with GTS, DA Marketing and Customer Experience teams, projects to execute on areas identified and prioritized
  • Align Strategic Priorities and Process:Supporting efforts such as Global Deferred Strategy and Distribution Product Rationalization
  • Project Management: Provide overall strategic and tactical Leadership for Global Projects
  • Cross Organization/Functional Leadership: Ability to work collectively across large organizations and to manage internal and external partners
  • Strategy Development: Proven ability to think critically and strategically with quantitative and/qualitative analysis and thought-leadership skills
  • Effective Communication Skills: Ability to present and communicate ideas in written and oral form at all levels of the organization
  • High Levels of energy and enthusiasm and a proactive nature, track record of outstanding performance and demonstrated leadership skills
250

Manager Marketing Resume Examples & Samples

  • Support and develop Automotive Body Segment covering the core applications within AP region: Body Control Modules, Power Distribution and Connectivity
  • Define new product to grow new business and supportexisting products
  • Define and drive the application strategies together with the Sales and System Application Engineering teams and pave future business pathways