Integrated Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the integrated marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
JK
J Klein
Jolie
Klein
70613 Ryan Landing
Phoenix
AZ
70613 Ryan Landing
Phoenix
AZ
Experience Experience
10/2014 – present
Los Angeles, CA
Director of Integrated Marketing
Los Angeles, CA
Director of Integrated Marketing
10/2014 – present
Los Angeles, CA
Director of Integrated Marketing
10/2014 – present
  • Assist General Sales Managers in managing the New Business Development for the cluster
  • Develop and execute a marketing and communication strategy in support of business goals
  • Provide support for all local managers on digital strategy and assets
  • Work with Creative Team to create and implement new and updated packaging elements and branded materials
  • Create and manage new brand opportunities – Partnerships and Integrations aligned with business and brand goals
  • Create calendars that align marketing messages and create compelling seasonal campaigns
  • Go-To-Market Strategy: using research, create and implement campaigns that create a presence in the market and drive business results
06/2011 – 08/2014
Chicago, IL
VP, Integrated Marketing
Chicago, IL
VP, Integrated Marketing
06/2011 – 08/2014
Chicago, IL
VP, Integrated Marketing
06/2011 – 08/2014
  • Educate and inspire USA Ad Sales and Client Solutions team at all levels to help them understand the brand, the content, and what’s possible for their clients
  • Develop and oversee creation of all presentations to support sales efforts and drive revenue, including presentations in response to RFPs, category presentations, and client recaps
  • Meet regularly with Sales Directors and Account Executives to review accounts, solicit challenges, and develop recommendations for new opportunities and procedures
  • Oversee/Manage and develop the Integrated Marketing team. Collaborate with sales management and Client Solutions to deliver on advertiser objectives
  • Supervise workflow of Integrated Marketing team, develop procedures, and prioritize resources to ensure that Sales and Client Solutions are proactively, efficiently and swiftly served
  • Raise the creative bar for USA’s integrated marketing solutions and utilize our brand positioning to ensure that our concepts are: relevant, smart, honest, inclusive and fun
  • Interface with internal departments (Ad Sales, Production, Research, Programming, Development, Press, Digital, Social, On-Air Marketing) in order to develop creative sales solutions and ensure that all commitments are fulfilled accurately, on-time and meet both the client’s and USA’s brand criteria
06/2004 – 04/2011
Detroit, MI
Integrated Marketing Specialist
Detroit, MI
Integrated Marketing Specialist
06/2004 – 04/2011
Detroit, MI
Integrated Marketing Specialist
06/2004 – 04/2011
  • Tracking, processing leads and reporting campaign results to both Sales and Marketing teams
  • Manages monthly reporting, pulling metrics from our platforms, and works with Associate Integrated Marketing Manager to share out to Brand teams
  • Proposing, implementing e-mail strategies to support approved Marketing strategies
  • Participates in the launch planning and message creation by working with Integrated Marketing management and key stakeholders
  • Working w/Digital Marketing team to execute Social Media initiatives
  • Working with integrated marketing program to assist with campaigns and initiatives
  • Knowledge of cross-platform advertising sales, marketing, event and related research
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Kean University
Bachelor’s Degree in Business
Skills Skills
  • Strong written and oral communication ability; demonstrated presentation skills
  • Strong proficiency in Microsoft PowerPoint and Excel is an essential
  • Demonstrated ability to solve basic problems; escalates as necessary
  • Proficient Marketing or analytic skills and strong financial acumen; understands client’s strategy and priorities
  • Ability to draw marketing strategies or insights from analysis and then set strategy based on insights
  • Demonstrated strong client focus; is efficient and delivers in a timely manner
  • Knowledge of GoPro core verticals, action sports and lifestyle trends in EMEA
  • A highly motivated, collaborative team player
  • Capable of managing multiple projects and priorities in a dynamic environment
  • Experience with drawing insights using analytical tools (e.g. Tableau)
Create a Resume
1

VP, Integrated Marketing Resume Examples & Samples

  • Educate and inspire USA Ad Sales and Client Solutions team at all levels to help them understand the brand, the content, and what’s possible for their clients
  • Develop and oversee creation of all presentations to support sales efforts and drive revenue, including presentations in response to RFPs, category presentations, and client recaps
  • Meet regularly with Sales Directors and Account Executives to review accounts, solicit challenges, and develop recommendations for new opportunities and procedures
  • Work both independently and with Ad Sales/Client Solutions to nurture and grow day-to-day agency/client relationships; including travel to Chicago, LA, Detroit and other markets to conduct needs-analysis, demonstrate capabilities, and present marketing solutions
  • Oversee/Manage and develop the Integrated Marketing team. Collaborate with sales management and Client Solutions to deliver on advertiser objectives
  • Supervise workflow of Integrated Marketing team, develop procedures, and prioritize resources to ensure that Sales and Client Solutions are proactively, efficiently and swiftly served
  • Raise the creative bar for USA’s integrated marketing solutions and utilize our brand positioning to ensure that our concepts are: relevant, smart, honest, inclusive and fun
  • Interface with internal departments (Ad Sales, Production, Research, Programming, Development, Press, Digital, Social, On-Air Marketing) in order to develop creative sales solutions and ensure that all commitments are fulfilled accurately, on-time and meet both the client’s and USA’s brand criteria
  • Interface with VP, Strategy and Trade to consult on sales strategy and research to inform stories and develop presentations
  • Communicate Integrated Marketing successes to VP, Strategy and Trade and collaborate on plan to merchandise internally and externally
  • Oversee execution of client marketing programs while continuing to build and maintain relationships between USA and our advertising partners
  • The ideal candidate will have an excellent track record that demonstrates their success in Integrated/Ad Sales Marketing solutions that made a significant impact on the advertisers’ business
  • He/she will have extensive experience ideating and executing linear, digital and social solutions to clients’ challenges
  • The ideal candidate possesses excellent leadership skills and is able to affect change by
  • 10 years of integrated/ad sales marketing experience, on a national scale for TV & digital, within an entertainment media company, ad agency and/or with a leading consumer brand
  • 7 years successfully managing and developing marketing teams within a media company
  • Demonstrated big picture creative and strategic thinker who has the ability to problem-solve for all platforms (TV, Digital, mobile, tablet)
  • Deep knowledge of TV and Digital media buying/planning
  • Expertise and significant experience with Excel and PowerPoint
  • Proven ability to collaborate with and influence senior executives, including excellent executive-level presentation skills, leadership and interpersonal skills
  • Demonstrated excellent creative/business writing skills
  • Demonstrated ability to develop and drive integrated marketing plans for Fortune 500 clients, preferably with a background touching media, ad agencies and leading consumer brands
  • Established network of agency and client relationships preferred
  • Innovative thought leader and creative problem solver
  • Skilled storyteller, both verbally and visually
  • Experience, interest and participation in digital and social media both professionally and personally
  • Ability to create a fun, inspirational environment and mentoring individuals to help them grow in client and engagement strategy
  • Ability to sell ideas up, down and across an organization
  • A collaborator, able to bring together cross-functional groups to a single purpose
  • Proactive, resourceful and creative; strong team player who can also work independently
  • Extremely detail-oriented and organized to oversee and manage numerous team projects simultaneously. Excellent time management is a must
2

VP, Integrated Marketing Resume Examples & Samples

  • Strong ability to demonstrate leadership both internally and externally
  • Strong understanding of media industry, partnership promotions, marketing and client needs
  • Follow-through, problem-solving and good communications skills
  • Ability to think strategically with understanding of the "big picture"
  • Extensive knowledge of media (Cable & Broadcast TV, Internet, Digital platforms, etc.) and entertainment industries
  • A minimum of 10 years of strong TV and digital marketing / entertainment / media experience
  • Past experience leading integrated marketing teams; partner marketing
3

Manager, Digital Integrated Marketing Resume Examples & Samples

  • Attend agency and client calls to present marketing concepts
  • Manage the execution of integrated partnerships (production timelines, asset delivery, creative review process, implementation, reporting and recaps)
  • Attend key meetings and share information with Integrated Marketing and Sales counterparts
  • Minimum 5 years experience in marketing with major brands, either as clients or partners
  • Must have substantial understanding of the digital, media and entertainment landscape
  • Must have strong written and oral communication skills
  • Must be organized, detail-oriented, and work well under deadlines
  • Must have strong time-management and multi-tasking skills
  • Must be solutions-oriented and an innovative thinker
4

VP, Integrated Marketing Resume Examples & Samples

  • Lead the strategic development and execution of marketing campaigns built around MTVU/MTV360 events including The EMAs, the Woodies, Fandom Awards and Spring Break
  • Successfully create an array of presentation materials that sell strategic marketing partnerships (decks, one-sheets, sizzle reels)
  • Develop custom pitches for new and existing MTV clients
  • Work with Sales and Integrated Marketing counterparts to maximize opportunities and leads
  • Serve as a liaison between Sales, Integrated Marketing and Production teams
  • Develop and optimize marketing campaigns across all touch points such as TV, digital, social, on-the-ground events
  • Inspire clients with innovative ideas that bring their brand and MTVU together
  • Manage all on-the-ground Integrated Marketing initiatives at key MTVU/MTV360 events including The EMAs, the Woodies, Fandom Awards and Spring Break
  • Manage and motivate Project Managers across multiple teams and sets priorities, manage workflow and supervise output
  • Maintain an evolving understanding of the Millennial media marketplace
  • Tap into Millennial insights, social tactics and experiential behavior to uncover/build unique content and strategic opportunities
  • Minimum of 10-12 years of marketing experience at an agency, broadcast/cable network or national brand
  • Experiential on-the-ground event management experience
  • Proven ability to manage and supervise team and also work independently
5

Director of Integrated Marketing Resume Examples & Samples

  • Direct strategy, programs and tactics across multiple advertising and promotional campaigns
  • Manage and streamline design department processes and functions
  • Allocate and adhere to fiscal year budget for key corporate initiatives and programs as well as overall department budget. Continually review and re-allocate financial resources as needed
  • Oversee marketing department logistics and processes, including: ad trafficking, production grids, seasonal schedules and mailings and strategic sales and marketing meeting prep
  • Ensure timely creation and delivery of all marketing materials as dictated by multiple groups, including: monthly solicitation kits, e-catalogs, sales conference materials, trade show materials, co-op and/or in-store materials and promotional displays
  • Plan for long -range growth of the publishing division and marketing department by reviewing past campaigns performances and seek future improvements; communicate the goals, needs and results of the department to your supervisor
  • Coordinate outside resources and vendors; bring projects to completion and track progress throughout and expenses for each campaign
  • Work closely with other areas of the children’s marketing department and departments within the division including: Sales, Managing Editorial, Creative Services, Editorial, Inventory and Production
  • Review and share post-mortem campaign analysis of each measureable ad buy for future opportunities and learnings
  • Research industry trends and tools to identify new platforms/partners that HC can engage with
  • 5-7 years management experience in advertising, media, marketing, digital arenas. Knowledge of publishing business a plus
  • Excellent leadership, project management, communication, budget management, organizational, prioritization and presentation skills a must
  • Ability to review media and ad schedules for maximum effectiveness and results
  • Understanding of the children and/or teen marketplace and ability to identify with key contacts and programs within this space a plus
  • Must possess a dynamic, creative spirit and be comfortable presenting In front of large groups
  • Ability to think out-of-the-box, and not be afraid to try new technologies
  • Experience leading digital media and creative agencies preferred
6

Digital Director of Integrated Marketing Resume Examples & Samples

  • Direct digital strategy and marketing programs across multiple books, genres and targeted reader demographics
  • Closely follow emerging technologies and industry trends in order to identify and create business case to increase market share via new opportunities
  • Establish new digital strategies for the Epic Reads brand; share across all shareholder groups, including marketing, editorial and sales
  • Regularly use consumer feedback, site metrics, market research, and competitive analysis to create compelling cases for what we should do and why
  • Create and regularly update a dashboard of key web metrics and clearly communicate what the numbers represent across the organization
  • Partner with internal teams and third-party partners to maximize reach and syndication
  • Gather technical requirements; manage scope, timelines and execution for large digital projects
  • A minimum of 8 years of marketing experience; at least 5 years of digital marketing required
  • Very strong management skills and ability to lead a team to successfully collaborate with departments across the organization
  • Exhibit strong business acumen, have excellent analytical and project management skills, be results driven and have exceptional presentation and negotiation skills
  • Excellent understanding of entertainment content consumption on all digital platforms with a passion for pop culture and books
  • Outstanding written and verbal communication and the ability to communicate effectively at all levels of an organization
  • Must be a proven relationship builder who can diplomatically and effectively work across departments, as well as with external partners
  • Technical knowledge (programming, user interface, system integration, web development, ecommerce platform) a plus
7

Assistant, Integrated Marketing Resume Examples & Samples

  • Provide general administrative support to one Department SVP and VP including
  • Covering phones
  • Managing appointment calendar
  • Preparing expense reports
  • Booking travel
  • Creating and maintaining office files
  • Interfacing with messenger center, mail room and courier service
  • Ordering and maintaining departmental supplies
  • Updating office technology
  • Provide light administrative support to 3 Directors
  • Track the status of added-value programs while in the pitch and execution phase
  • Assist in the scheduling and organization of team meeting
  • Work on special projects/requests with other Viacom IM departments
  • Lend a hand to each of the team members when needed
  • Liaise with all levels of management
  • 1-2 years of administrative experience
  • Proficiency in MS Word, PowerPoint, Excel, and Microsoft Outlook
  • Experience in marketing, communications, advertising preferred
  • Media/Entertainment experience preferred
8

Integrated Marketing Solutions Provider Resume Examples & Samples

  • Entrepreneurial & motivated self-starter
  • Knowledge of sales principles and practices
  • Flexible and creative, with an ability to handle stress, deadlines, and financial pressures
  • Ability to grow the business & find new revenue opportunities, and create productive, long-term customer relationships
  • Professional appearance and strong interpersonal skills
  • Self-motivated, assertive, performs well in a competitive sales environment
  • Prior demonstrated prospecting experience through cold calling, networking and research
  • Ability to organize, prioritize and multi task in a fast paced environment
  • Valid driver's license (8+ or Less). Insurable at standard auto rates
  • The ideal candidate will be self-motivated and able to communicate product value
  • Ability to design, present and successfully execute targeted marketing campaigns
  • Generate revenue and meet/exceed established sales targets
  • Prospective candidate should have the ability to exercise judgment and operate independently
  • Translate market & station business strategies into specific actions that generate sales & revenue
  • Monitor competitive media to continually prospect for new account leads
  • Candidate will also need to be able to read, draft and comprehend complex and persuasive business correspondence
  • Provide regular reports to Sales Manager regarding prospective sales order, new prospect lists, forecasts, and competition analysis
  • Service client accounts including preparing sales orders and production requests, resolve billing discrepancies, assist in account collections
  • Follow station/company practices/policies for processing, invoicing, calculation of sales
  • Establish, maintain, and deepen relationships with existing client base & agencies
9

Integrated Marketing Specialist Resume Examples & Samples

  • Day to day creation of proposals and presentations
  • Proactively create 360 degree multi-platform marketing programs to drive incremental revenue across the franchise
  • Ownership of lower tier and multiple categories
  • Bringing new media product opportunities to the wider team
  • Proactive identifying of new opportunities and revenue streams
  • 2 - 4 years of sales development and marketing experience in a related industry
  • Knowledge of cross-platform advertising sales, marketing, event and related research
  • Excellent public speaking and communication skills
  • Proven success in execution of marketing programs from conception to completion
  • Microsoft Office fluency
  • LI-JA1-WSJ
10

Director, NEW Business Integrated Marketing Resume Examples & Samples

  • Develop dynamic integrated marketing ideas for prospective new partners that leverage the Nickelodeon IP and support channel priorities
  • Create new partnership opportunities and exciting creative programs based on clients needs and objectives
  • Liaise with all internal LOBs to develop co-branded integrated marketing concepts (e.g. standards, legal, programming, creative resources, consumer products, digital, etc.)
  • Collaborate with various internal groups to develop client-focused marketing solutions and sales presentations that drive incremental revenue and elevate the Nick brand
  • Serve as a brand filter for client focused Nick promotional programs, such as branded custom TV spots, sweepstakes, digital campaigns, retail, on-pack, consumer products, recreation, etc
  • Ensure the Nickelodeon brand is properly represented in all internal and external sales and marketing materials
  • Prepare sales support materials and pitch documents, such as sizzle videos, sample scripts, concept boards, relevant case studies, etc
  • 8+ years marketing brand creative experience
  • Seasoned, creative thinker with strong problem-solving skills
  • Knowledge of all media platforms – on-air, digital, mobile, off-channel
  • Excellent written skills
  • Strong project management skills including organization and attention to details in a fast-paced, dead-line oriented environment
  • Knowledge and familiarity of Nickelodeon, kids TV marketplace, and relevant trends in the digital/TV marketing landscape
  • Strong Management Skills – ability to give feedback and direction
  • Strong business ethics
11

Executive Assistant, Integrated Marketing Resume Examples & Samples

  • Support Sponsorship Development teams in daily, weekly and monthly tasks
  • Manage Social Activation calendar updates
  • Develop weekly email updates on social campaign performance
  • Manage additional project-based charts and calendars using Google docs, Excel, Word and PowerPoint as needed
  • Distribute weekly email updates on social media campaign performance
  • Assist in tracking budget and providing updates to Coordinators
  • Assist in submitting invoices
  • Research industry trends, launches, competition, and update team
  • Distribute monthly newsletter to IM and Sales
  • Assist in developing monthly and quarterly sponsorship analyses
  • Assist in the completion of presentation decks and materials
  • Administrative Duties include
  • Coordinate SVP calendar and meetings
  • Manage and process correspondence, high volume calls, travel arrangements and expense reports
  • Order premiums and supplies; handle messages and deliveries
  • Collect and distribute meeting agendas, and organize and prepare conference rooms as needed
  • 1-2 years of experience in a corporate environment
  • Excellent follow-through
  • Self-motivated, responsible and pro-active
  • Strong interpersonal skills to create and maintain positive and effective working relationships
  • Proficient to advanced user of Microsoft Office applications: PowerPoint, Word, and Excel
  • Strong desire to work in marketing for a global media and entertainment brand
12

Abc-integrated Marketing Intern Resume Examples & Samples

  • Editing clips from both internal and competitive sponsorships/integrations on Final Cut Pro and iMovie
  • Tracking competitive network shows
  • Attending internal brainstorms and staff meetings
  • Proficient in PC and Mac OS
  • Attention to detail and strong organizational skills
  • Undergraduate students in their Junior or Senior year, or recent graduate
  • Strong interest in Television and the Entertainment Industry
  • Marketing, Business, Communication and/or film majors preferred
13

Integrated Marketing Director Gq Resume Examples & Samples

  • Manage and coordinate day-to-day activities of up to three creative services team members
  • Support Tech, CE and Auto sides of business in the form of brainstorming, proposal generation, program and event execution
  • Fluency across all brand platforms inclusive of video, print, digital, experiential and social
  • Research and develop new promotional partnerships, strategic alliances, and marketing programs
  • Present programs to clients during sales calls with management and sales staff
  • Review development and production of all promotional materials, including special advertising sections, sell sheets, collateral, etc
  • Assist in training, development and review of staff
  • Assist in management of department budget
  • Minimum 7 years experiences
14

Director of Integrated Marketing Resume Examples & Samples

  • Responsible for achievement of Integrated Marketing revenue budget for the CBS-St. Louis station cluster
  • Assist in the training of Account Executives on how to sell events, assets
  • Assist in identifying potential sponsors
  • Assist General Sales Managers in managing the New Business Development for the cluster
  • Lead and manage a team responsible for the marketing of the radio stations and coordination of station events
  • Coordinate events as defined by all the necessary steps needing to be accomplished to produce and execute high-profile events or sponsorships
  • Assist sellers in growing current sponsor revenue
  • Develop and grow relationships at multiple levels of the customers organization in order to guarantee effective contacts internal to the organization and to be aware of problems and opportunities
15

Director Of Integrated Marketing / NTR Resume Examples & Samples

  • Conceive, write and create new non-traditional revenue business opportunities
  • Responsible for hitting and exceeding quarterly/annual budgeted NTR revenue goals
  • Attend and participate in sales meetings
  • Assist in the training of Account Executives on how to sell events
  • Manage Event P & L, budgets, sponsorship agreements, venue contracts
  • Develop and maintain strong business relationships with clients/agencies
  • Adhere to station policies regarding pricing, merchandising, commercial content, competitive product protection, etc
16

Manager of Integrated Marketing Resume Examples & Samples

  • Assist in the development, ideation and strategic thinking for best-in-class marketing solutions for our largest and highest profile advertising partners
  • Work closely with national sales and marketing teams to collaboratively deliver sellable ideas across multiple categories
  • Leverage strong communication skills to best sell our ideas—through written proposals and stand-out presentations that bring ideas to life
  • Collaborate with the design team to fine tune ideas to help clients and agencies visualize an idea/concept
  • Work with key marketing and sales counterparts across POPSUGAR to deliver the best collective thinking and practices
  • Actively identify and understand emerging platforms and trends to give our ideas and our team a competitive edge, whether it is new media channels, industry trends or potential revenue streams
  • Partner with the Research & Insights team to develop smart, strategic insights to both inform our ideas and measure their effectiveness
  • Develop category positioning & innovative platforms for brand partners to tap into
  • Attend client and agency briefings for new opportunities
  • Manage assigned RFPs from conception to completion
  • Attend industry trade events to stay on top of trends and innovation that can drive revenue growth
  • 4+ years building cross-platform digital marketing programs
  • Strategic, creative thinker with the ability to turn idea into holistic content programs
  • Strong attention to detail, organized and good management skills
  • Ability to work well with different stakeholders across organization
  • Manage multiple projects and deadlines
  • Master of key software tools such as PowerPoint, Excel, Word and Keynote
17

Executive Assistant, Integrated Marketing Resume Examples & Samples

  • Trafficking correspondences and maintaining calendar and flow of meetings
  • Ensure deadlines are met, questions are answered and requests are addressed proactively and promptly
  • Answer all incoming phone calls and take messages. Respond and direct any calls to the appropriate department or person
  • Prepare and manage travel arrangements and T&E reports
  • Develop and assist with preparation of presentation material and agendas for daily, weekly and monthly staff meetings
  • Point person for Core Services floor space management for Partner Marketing team
  • Run department staff meetings, outings and offsites
  • Gather agenda items and materials and develop agendas for meetings led by EVP
  • Manage executive relationships and engagements
  • Handle audio/visual, video conferencing and teleconferencing requests
  • Order office supplies as needed
  • 2-3 years executive assistant experience
  • Long-term desire to assist
  • Previous entertainment and/or media experience preferred
  • Excellent calendar management skills, including the coordination of complex executive meetings
  • Professional and polished while interacting with exectuives at all levels
  • Must be a highly organized, self-starter with ability to handle multiple priorities at once
  • Adaptable and resourceful in a dynamic environment
  • Must have strong verbal and written communication skills
  • Must be a collaborative team player with great initiative
  • Superior judgment, professionalism, poise, ability to maintain the highest level of confidentiality and assertiveness
18

Assistant, Integrated Marketing Resume Examples & Samples

  • Proficient in MSFT Outlook, Word, PPT and Excel
  • Passionate about the media landscape and developing 360 solutions spanning digital, social + linear
  • College Degree Preferred
19

Assistant Integrated Marketing Resume Examples & Samples

  • Highly detail-oriented and organized; able to juggle multiple tasks simultaneously
  • Creative and resourceful problem solver
  • Motivated self-starter; able to build internal relationships and help shape learning experience
20

Director of Integrated Marketing Resume Examples & Samples

  • BA in Communications/Marketing or Advertising Preferred
  • Minimum 3 years’ experience in broadcast marketing or related field, and event planning
  • Knowledge of all FCC rules and regulations related to broadcast marketing
  • Proficient in all MS Office programs and Photoshop/Adobe Creative suite a plus
  • Superior organizational skills
  • Detail-oriented approach to projects, attention to detail
  • Strong communication skills including direct client facing experience
  • College degree in Communications or Marketing is preferred
  • Minimum 2 years experience in broadcast marketing, public relations or related field
  • Valid drivers license
21

Integrated Marketing Specialist Resume Examples & Samples

  • Actas the company’s events sales expert
  • Youwill assist other Account Executives in creating comprehensive marketingprograms for clients and driving events sales growth for CBS Local
  • Attendclient meetings and assist sales staff with presentations
  • Identifyand generate new events sales opportunities for your book of business after 6-8months
  • Attendevents and participate in sales meetings
  • Develop and maintain strong businessrelationships with clients and agencies
  • Knowledge of event marketing
  • Minimum of 1-2 years events salesexperience
  • Proven track record of knowledge of radioand event marketing
  • The ability to assist selling acomprehensive marketing solution including multiple products
  • Must possess a hunter mentality togenerate new business - Solid prospecting and closing skills
  • Ability to multi-task, meet deadlines,and thrive in a fast-paced detailed oriented environment
  • Highly organized, computer skills,proficiency in power point, excel
22

Svp Integrated Marketing Resume Examples & Samples

  • Must have experience in the entertainment and/or television industry
  • Prior experience with highly visible, dynamic, high image brands and campaigns
  • This position requires strong leadership, communication, presentation, strategy, and creative experience. Must have demonstrated ability in managing staff/budgets /creative resources, in leading cross-functional teams, and in influencing key business decisions
23

Director of Integrated Marketing Resume Examples & Samples

  • Experience bringing new products to market, as well as marketing with existing products/brands
  • Strong digital, social media and non-traditional marketing background
  • Experience with, and full understanding of, the Sephora concept is preferred
  • Creative self starter; ability to work in fast-paced, entrepreneurial environment
24

Mgr-integrated Marketing Resume Examples & Samples

  • Create multi-platform client proposals that both meet client campaign goals and enhance IFC’s on-going programming and brand initiatives. Serve as brand ambassador ensuring that all pitches filter through IFC’s “Always on. Slightly off.” brand filter
  • Act as a liaison between sales and other departments at channel (original programming, marketing, scheduling, digital)
  • Coordinate execution and fulfillment of sold branded entertainment deals across all platforms. These elements may include in show product integration, customized on-air marketing elements, oversight of production shoots, on-ground brand activations and digital/social media integration
  • Serve as the integrated marketing point person on all digital sponsorships. Manage the IFC Digital Sales Marketing opportunities, including updating all sales materials and overseeing fulfillment on branded campaigns
  • Assist in tracking Integrated Marketing fulfillment budget
  • Proactively seek new ways to monetize the network on-air, online and on-ground and develop the tools that empower the sales force to sell them
  • Create, manage and disseminate the library of sales materials: one-sheets, decks and premiums
  • Develop production requests, design and maintain production schedules, manage production process ensuring deadlines are met and projects are delivered on time
  • Manage IFC’s on-air inventory to ensure that upcoming unsold opportunities are communicated to the sales team
  • Manage sponsor presence at IFC events
  • Decision Making/Accountability
  • Works with sales/client to obtain approvals on all sponsor creative
  • Works with marketing to determine prod costs – track cost per sale
  • Managing deadlines on production/creative/client approval
  • Oversee branded entertainment productions on behalf of sales
  • Teamwork – must be highly collaborative
  • Project Management - Ability to manage multiple projects simultaneously
  • Strong written and oral communication skills – ability to communicate clearly and effectively and the ability to communicate clearly with a diverse group is a must
  • Digital/Social Media experience required
  • A clear understanding of the importance of client service is required
  • High level of energy and commitment
  • Creative thinking and ability to generate out-of-the-box ideas/concepts
  • Must be able to work with other internal divisions and external contacts/vendors under tight deadlines to develop and execute sponsorship elements
  • Must maintain a professional appearance and demeanor at all times
  • Ability to understand, interpret and communicate clear business objectives
  • A knowledge of television production is required
  • Strong business writing sills
  • Excellent computer skills, including Power Point, Word, Excel are required
  • 5 years in project management and marketing
  • 2-3 years of sales marketing experience, preferably with a media company or agency
25

Director of Integrated Marketing Resume Examples & Samples

  • Support internal divisions to align marketing materials with business objectives. Product alignment across retail, wholesale and licensing
  • Support Sales divisions in ad creation, product/lifestyle graphics and calendars that focus on delivering assets on time and budget
  • Coordinate photo shoots for feature in ads, POS, email blasts
  • Create and manage new brand opportunities – Partnerships and Integrations aligned with business and brand goals
  • Design, create and produce digital videos and presentations
  • Coordinate special events/meetings
  • Create calendars that align marketing messages and create compelling seasonal campaigns
  • Maintain budgets – projections/planning/invoicing
  • Work closely with design team to enrich brand messaging while maintaining brand integrity
  • Forge internal relationships with key stake holders to allow for process innovation
  • Continually streamline deck building process and projects to better efficiency and end results
  • Work with Creative Team to create and implement new and updated packaging elements and branded materials
  • Work with Prospective strategic partners to expand our database/ customer file
  • Work with media partners toward innovative alignments and branded efforts
  • Work with various contacts in all divisions to secure information pertaining to specific projects (i.e. Legal, Finance, Sales, Marketing, HR, etc)
  • Identify needs of Sales and partner with Creative/Production teams to deliver assets in a timely manner
  • BA in Marketing/Communications
  • At least 7 years experience in project management or marketing/communications
  • Time Management – ability to work on multiple projects with high priority
  • Detail Oriented – proof reading, fine print, product cost, budgeting, Calandar planning
  • Organizational skills
  • Computer proficiency – MAC, Ability to create decks/ presentations
  • Strong verbal, written and interpersonal communication skills. Ability to communicate effectively and efficiently with Senior management
26

Integrated Marketing Specialist Resume Examples & Samples

  • Act as the company’s events sales expert
  • You will assist other Account Executives in creating comprehensive marketing programs for clients and driving events sales growth for CBS Local
  • Attend client meetings and assist sales staff with presentations
  • Identify and generate new events sales opportunities for your book of business after 6-8 months
  • Attend events and participate in sales meetings
  • Develop and maintain strong business relationships with clients and agencies
  • Minimum of 1-2 years events sales experience
  • Proven track record of knowledge of radio and event marketing
  • The ability to assist selling a comprehensive marketing solution including multiple products
  • Must possess a hunter mentality to generate new business - Solid prospecting and closing skills
  • Ability to multi-task, meet deadlines, and thrive in a fast-paced detailed oriented environment
  • Highly organized, computer skills, proficiency in power point, excel
27

Associate Integrated Marketing Director Resume Examples & Samples

  • Oversee the Associate Integrated Marketing Manager: Manage day to day responsibilities, provide instructive feedback, and act as the key lead for lifestyle category
  • Manage execution of integrated marketing programs to speak to a lifestyle men’s audience with an emphasis on auto, home, tech, apparel and small business
  • Partner with Hearst Digital Marketing and editorial liaison to create innovative platforms, native advertising solutions, events, partnerships and custom content programs, in response to market/industry trends and RFPs
  • Work closely with corresponding sales representatives throughout pre- and post-sales process
  • Develop proactive ideas, partnerships and new strategic alignments for the brands and participate in presenting key opportunities to staff
  • Attend client meetings to receive briefs and/or present developed concepts
  • Minimum 5-7 years of related experience
  • Must work well under time constraints, be detail-oriented, organized and able to juggle multiple projects/priorities
  • Must be able to communicate clearly and concisely with strong writing skills
  • Extremely creative with dynamic, outgoing personality and ability to articulate ideas
  • Cross-platform fluency; active in social media a plus
  • Proficient in PowerPoint, Excel, and Word (knowledge InDesign and Photoshop a plus)
28

Mgr-integrated Marketing Resume Examples & Samples

  • Create multi-platform client proposals that meet client campaign goals and enhance IFC’s on-going programming and brand initiatives. Serve as brand ambassador ensuring that all pitches filter through IFC’s “Always on. Slightly off.” brand filter
  • Act as a liaison between sales and other departments at channel (production, original programming, marketing, scheduling, digital)
  • Accompany sales team on pitch meetings to represent IFC marketing and creatively speak to custom proposals
  • Digital/Social Media experience a plus
  • Strong business & creative writing sills
  • Social media and digital content knowledge
  • 3 years of integrated marketing experience, preferably with a media company or agency
  • A base knowledge of media sales is preferred
  • Heavy PowerPoint and Photoshop skills a must
29

Integrated Marketing Assistant Resume Examples & Samples

  • Fulfill added value programs (e.g., sweepstakes, contests, gifts-with-purchase, street teams, out-of-home, etc.) and create client recaps
  • Manage added value communications programs (e.g., The Good Life promo page inbook and online, e-blasts, etc.)
  • Write proposals for Direct Response and some non-endemic categories
  • Screen Good Life Champion applications and assist Associate Director/Integrated Marketing with GLC-related projects
  • Coordinate/assist with events (e.g., invite lists, RSVPs, catering, collaterals, etc.)
  • Update sell sheets, media kit sheets and online media kit
  • Order and maintain stock of premiums
  • Serve as liaison with Hearst Legal
  • Provide general administrative support (e.g., keeping promo closet organized, booking travel, reserving conference rooms/lines, inputting invoices, ordering supplies, etc.)
  • Assist Executive Director/Integrated Marketing with special projects (e.g., national sales meeting, industry conferences/trade shows, special projects for Publisher
  • Minimum 0-1 year of related experience (preferably in magazines)
  • Must work well under time pressures, be organized and able to juggle multiple projects simultaneously
  • Ability to communicate clearly/concisely in both written and oral presentation
  • Fluency in Word, Excel and PowerPoint (knowledge of PhotoShop, InDesign and social media a plus)
  • Clear understanding of and affinity for brand
30

Defined Contribution Integrated Marketing Associate Resume Examples & Samples

  • Develop and execute marketing strategies and initiatives designed to achieve business objectives
  • Integrate marketing elements and maximize communications channels to ensure cohesive messaging is delivered to audiences
  • Measure and report results/findings from marketing campaigns and initiatives, including lead generation and sales engagement
  • Create and manage creative briefs and project plans, tracking to timelines and budget
  • Drive marketing campaigns with cross-functional teams that may include brand, advertising, direct marketing, events, web, social media, PR, etc
  • Collaborate and communicate effectively with marketing, sales and business stakeholders
  • Identify new ways to differentiate BlackRock DC and encourage the best thinking from internal/external marketing partners
  • Work with marketing colleagues to leverage existing content and communications constructs to reach target audiences via social media, email, web and direct mail
  • Develop and manage the production of marketing pieces -- review, revise and enhance accordingly
  • 3+ years related experience with prior marketing and/or financial services experience preferred
  • Passion/intellectual curiosity for the markets and retirement issues
  • Analytical skills and interest/aptitude in presenting data in a compelling visual manner
  • Demonstrated resourcefulness and adaptability
  • Team player with ability to work well on cross-functional teams and independently
  • Intellectual curiosity, leadership capabilities and strong work ethic
  • Strong project and time management skills; ability to work under deadline
  • Proficiency working of PowerPoint and Excel
31

Integrated Marketing Specialist Resume Examples & Samples

  • Work with the Director of Integrated Marketing to assist Account Executives to increase NTR revenue opportunities
  • Development of systems to interface with partners, vendors, media and the client on an on-going basis
  • Stay abreast of marketing trends and identify new directions and services we can provide to our clients
  • Interface with Director of Integrated Marketing and clients to implement projects and the deliverables associated with them
  • Maintain detailed recaps on daily activities/staff hours tied to client project deliverables
  • Solicit bids from various vendors/contractors to perform services, per the needs of our clients
  • Responsible to maintain quality control and manage deadlines of all client projects
  • Interface with accounting to manage budgets on client projects (Fee for Service and Line-Item Budgeting)
  • Work both independently and within a team to activate promotional projects
  • Oversee all aspects of client services department including but not limited to interfacing with accounting, event procurement and coordination, customer service, marketing and administrative aspects
  • Work to find marketing partners to enhance public service outreach for clients. Negotiate terms and deliverables
  • Backup responsibilities. Attend and work weekend/weekday events when street team staff is not available
  • Client specific research, using RAB, Qualitap, Tapscan and other CBS Radio research tools
  • Build sales presentations based on feedback from Director of Integrated Marketing
  • Attend concept and brainstorming meetings
  • Other duties and requirements as necessary
32

Integrated Marketing & Synergy Intern Resume Examples & Samples

  • Updating production tracking documents
  • Create filmmaker decks highlighting Integrated Marketing & Synergy campaigns
  • Source assets and provide packages to the internal team and external partners
  • Execute sponsorship promotions as directed
  • Create broadcast “Tune In” messages for distribution to internal teams (to highlight times and days projects the team has worked on will be running)
  • Support various social/digital synergy promotions
  • Support ESPN Deportes Synergy promotions
  • Assist with forward planning needs for fiscal years 2016-2017 including document updates
  • Upkeep Strategy and Positioning Documents
  • Provide administrative assistance on project shoots as needed
  • Develop and present an Integrated Marketing & Synergy campaign for an upcoming title as a final deliverable
  • Additional help on projects as needed
  • Familiarity with Keynote and PowerPoint
  • Familiarity with Excel and Word
  • User of social media, prefer those who are on the forefront of ‘the next best thing&#8217
  • Interest in a career in marketing within the film industry
  • Knowledge of broadcast and digital media landscape
  • Some experience in creative film/TV/media production is a plus
  • Bilingual in Spanish a plus
  • Availability to work some evening/weekend hours for special events as needed
  • Film, Media, Communications, or Business student preferred
33

Coord, Integrated Marketing Resume Examples & Samples

  • Assist the Content Partnerships Team in the development and ideation of best-in-class partnerships for our clients; with a specific focus on the creation of customized client proposals
  • Responsible for building out and customizing pitch presentations using PowerPoint/KeyNote/PhotoShop, as well as, updating established presentation shells and collateral. This position requires strong writing skills, high proficiency in PowerPoint, and the ability to use Photoshop will also be a plus
  • Act as liaison between our department and the sales force. Coordinator closely works and communicates with sales planners and assistants to answer questions and disseminate information. Requests may include confirmation of programming, scheduling, and network initiatives
  • Attend required internal Marketing and Sales meetings. Coordinator will be responsible for providing notes for all meetings
  • Research and report on competitive marketplace to department
  • Manage, update, and distribute all internal department tracking and status reports
  • Some administrative duties for the Content Partnerships Leadership Team
  • An enthusiastic team player who possess professional maturity, integrity, and strong work ethic
  • Strong oral and written communications skills, with passion for writing and creating presentations
  • High proficiency with Microsoft Office applications especially PowerPoint, Excel, Word; ability to use Adobe Illustrator and PhotoShop is a plus
  • Must thrive in a fast-paced, competitive environment and have the ability to multi-task and calmly manage through ambiguity and change
  • Must be detail oriented and highly organized and the ability to handle multiple tasks
  • Needs to be a self-starter with excellent follow-through and the ability to see the "big picture" on all projects as well as ask for help when unsure of direction
34

Executive Assistant, Integrated Marketing Vh Resume Examples & Samples

  • Act as direct support for team in Integrated Marketing
  • Facilitate all appointment scheduling as well a travel and expense reporting
  • Assist in the creation of internal presentations
  • Assist in conducting quantitative and qualitative analysis
  • Assist in the installation of new systems throughout the organization, e.g. the sponsorship management system, ad sales internal website, etc
  • Support the ad sales and integrated marketing organization
  • Perform other essential functions as assigned
  • Ability to understand the business side of things and to think creatively
  • Well organized and possess the ability to prioritize actions, deadlines, and anticipate solutions
  • Self-starter who has strong written/oral communication skills
  • A team player
35

Director of Integrated Marketing Resume Examples & Samples

  • Responsible for markets’ local digital revenue growth
  • Conduct monthly digital training with account managers
  • Lead and support local agency and client direct integrated presentations
  • Provide support for all local managers on digital strategy and assets
  • Develop and deploy scalable tools and integrated/digital solutions to the local account managers
  • Provide feedback to the SVPS on issues and areas of opportunity
  • Develop effective integrated programs for local clients and agencies
  • Attend high level sales calls and presentations
  • Develop and share repeatable success stories and case studies within the market
  • Manage and update Integrated materials for companywide initiatives, Signature Programs, Promotions and Platforms
  • 3+ years of some combination of broadcast radio and digital media sales
  • Radio/Digital sales management experience preferred but not required
  • Experience in developing and executing integrated/digital strategies
  • A strong customer focus coupled with a sense of urgency for the business, and a passion for delivering the highest level of client service
  • Excellent follow-up, strong organizational skills and attention to detail
  • Excellent communication skills with the ability to speak to a senior level audience with confidence
  • A strong creative background with the skills to develop unique and compelling presentations for media clients
36

Senior Director of Integrated Marketing Resume Examples & Samples

  • Lead and manage the 4 person Integrated Marketing Department
  • Strong motivator, teacher and leader
  • Responsible for ideation/pitch through activation/follow-up, on integrated marketing initiatives for corporate level luxury clients
  • Strong understanding of RFP process and ability to meet tight deadlines
  • Experience working with sales staff and integrated marketing team to create revenue generating ideas across all platforms (print, digital, mobile, native, TV, experiential)
  • Excellent creative writing ability, very detailed, exceptional follow-up skills and solution-oriented
  • Event production: Oversee all integrated marketing events and potential for travel to outside markets for marketing events
  • Overflow of proposal writing
  • Oversee advertising client and editorial VIP database
  • Develop strategic partnerships with Associate Publisher, Marketing
  • Strong interpersonal skills with demonstrated ability to collaboratively interface with all T&Cadvertising and editorial departments
  • Ability to develop relationships with high level clients
  • Demonstrated ability working with strong personalities
37

Executive Assistant, Integrated Marketing Resume Examples & Samples

  • Provide direct calendar support for a diverse executive team
  • Make complex travel arrangements, often with little advance notice
  • Coordinate special events and summits while juggling a fluid timeline and strict budget
  • Assist in the development of presentational materials using PowerPoint and other tools
  • Act as a liaison between multiple companies and multiple departments both internally and externally
  • Act as a host and ambassador to numerous partners displaying knowledge and enthusiasm for our games, conducting tours of the campus and providing top notch customer service
  • Be prepared to manage competing priorities and complex tasks with minimal direction
  • Support the broader Integrated marketing team with various team events and meetings
  • General office duties including (but not limited to): reconciling expense reports, internet research, correspondence, very complex calendaring, etc
  • Cover letter that includes
38

Director Digital Integrated Marketing Resume Examples & Samples

  • Build synergistic partnership pitches that further a client’s brand goals as well as deliver marketing for MTV Priorities
  • Have an acute understanding of how to develop, use, optimize and measure marketing across all touch points – TV, digital, social, on-the-ground events
  • Successfully create presentation materials that sell strategic marketing partnerships and the tactics that create them (decks, one-sheets, sizzle reels, content)
  • Manage, motivate and develop direct reports (Managers, Coordinators, Interns) in a manner that clearly sets priorities and understands workflow
  • Drive channel initiatives forward on both linear, digital platforms
  • Maintain an understanding of the Millennial media marketplace and Millennial insights to uncover/build unique content and strategic opportunities
  • Minimum of 7 years of marketing experience at an agency, broadcast / cable network or national brand
  • Robust strategic thinking skills and the ability to articulate complex elements simply
39

Integrated Marketing Specialist Resume Examples & Samples

  • Minimum 2 years experience in sales/marketing
  • Intermediate knowledge of Microsoft Office products
  • Valid drivers license, vehicle insurance, and dependable transportation
  • Excellent organizational, time management, and communication skills
  • Self-motivated, self-disciplined, positive attitude
40

Integrated Marketing Specialist Resume Examples & Samples

  • Collaborate closely across eMarketing and data analytics teams to structure data asks and ensure correct data is being presented
  • Working closely with VP of eMarketing and internal merchandizing team to structure complex problems into actionable framework
  • Create marketing communication plans and campaign performance summary in Powerpoint, word or excel format
  • Present eMarketing plans to leadership and various business stakeholders on a weekly basis
  • Assist with search engine marketing efforts around major sporting events and holidays to generate and optimize sales, including but not limited to: Create and oversee PPC campaigns in Google, Yahoo, Bing and other search engines through effective keyword research and compelling marketing/ad copy
  • Data driven, ability to make decisions based on data and analytics
  • General search engine marketing and sports knowledge
  • Proficiency in MS Office - especially Excel and PowerPoint
  • Ability to plan and juggle numerous projects, meetings and meet aggressive schedules
  • Attention to detail plus editing and proofreading ability
  • A self-motivated and highly accountable individual; a good team player
  • Operationally minded and process oriented
  • Knowledge in SQL is a plus
41

VP, Integrated Marketing Resume Examples & Samples

  • Develop the Integrated Marketing Plan and programs that define the content strategy across all media and channels
  • Own the marketing calendar and creative briefs to drive asset creation for integrated program development
  • Ensure that brand and product marketing programs are consistent with brand positioning, marketing strategies, and messaging objectives and are cohesively integrated across all customer touch points
  • Direct social media strategy and innovation to increase brand engagement, customer acquisition and revenue
  • Define an experience driven approach with our loyal community to participate in the brand across online and offline formats
  • Build relationships with culturally relevant partners to activate brand engagement program that highlight the brand and amplify awareness for our new store model
  • Leverage a deep understanding of the customer and ensures successful translation of market research into actionable insights
  • Drive marketing innovation by identifying, prioritizing and driving execution of new profitable growth opportunities
  • Build strong working relationships with key cross-functional partners (e.g., Design, Merchandising and all marketing functions) so that integrated plans deliver on both long-term and short-term business objectives
  • Identify and lead marketing process improvement opportunities within Integrated Marketing and across cross-functional partners as appropriate
42

Integrated Marketing Resume Examples & Samples

  • Coordinates with internal and external subject matter experts – including product management, analytics, direct marketing, marketing, and agencies – to develop an effective plan
  • Develops and obtains approval on a project brief
  • Deisgns customer interaction flowcharts to connect all customer treatments
  • Establishes learning agenda and test plan approach
  • Incorporates direct marketing best practices and insights from prior campaign results into plans
  • Utilizes business insights to manage prioritization of work requests
  • Bachelor’s Degree; 4 years minimum relevant, professional experience in the field of direct marketing
  • Ability to draw marketing strategies or insights from analysis and then set strategy based on insights
  • Demonstrated ability to solve basic problems; escalates as necessary
43

Integrated Marketing Account Manager Resume Examples & Samples

  • Strategic prospecting and targeting of clients
  • Consulting local and regional businesses to understand their needs so that tailored solutions can be designed, implemented, and executed
  • On-going consultation and relationship building with sold clients to ensure performance of their purchased campaigns and to seek renewal and up-sell opportunities
  • Execute a business plan and sales strategy that ensures attainment of revenue goals
  • Achieving a monthly sales quota
44

Integrated Marketing Expert Resume Examples & Samples

  • Understand market and business to expertly synthesize market insights and company objectives including solutions, industry, audiences, geographies
  • Define target market and personas definitions/characteristics to fully understand preferences, needs and challenges
  • Drive strategic planning with business and DBS marketing to understand revenue targets, global and regional business needs, routes to market and translate into appropriate integrated marketing plan
  • Develop messaging and positioning framework and content plan, including thought leadership assets
  • Demonstrate expertise in all marketing disciplines to create a customer-focused end-to-end marketing plan across the full marketing mix
  • Oversee the execution of plan, evaluation of plan performance and adjust direction as needed to ensure high level of success
  • Act as trusted marketing advisor to business, manage stakeholders expectations to ensure alignment, visibility and high level of satisfaction. Set/ re-set expectations as needed based on required changes
  • Budget planning and management to ensure full compliance
  • Strong leadership skills – even without authority
  • Expert understanding of all marketing disciplines
  • Team thinking / problem solving / design thinking
  • Strong analytical skills and an appreciation of data based decisions
  • Very strong negotiation and mediation skills
  • Team work and communication
  • Global view with regional experience
  • Minimum 8+ years of marketing expertise
  • 10+ years of global AND regional work and leadership experience
  • 5+ years of successful track record of working with customer facing teams like CoE, Sales and Services
45

Integrated Marketing Specialist Resume Examples & Samples

  • Write and develop clear, effective, engaging, and on-brand communications to diverse employee audiences across various communication channels including internal and external social media channels
  • Pull content from multiple internal sources, refine with appropriate research and integrate external perspective as needed to coalesce and deliver compelling communications
  • Driving, developing, maintaining content for online community general news and events including key projects, initiatives, opportunities, product and solution milestones, success stories, and other organizational announcements
  • Crowd sourcing of internal and external content to amplify SAP’s message on internal and external communication channels
  • Drive comprehensive communication strategy for marquee Silicon Valley activities e.g. innovations, partnership activities and SAP sponsored local events
  • Review, edit, and proofread all content for grammar, spelling, punctuation, accuracy, logic, and adherence to our content and brand standards
  • Provide communications consultation to internal business partners to support their communications needs and to help them provide well-developed content that employee communications can leverage with minimal rework
  • Proven ability to align outreach and execution to broader business and communications objectives
  • Exposure of working across cultures and a collaborative and inclusive approach to working with other teams
  • Self-starter with a high degree of confidence, aptitude and self-motivation
  • Strong skills at managing multiple projects concurrently with minimal supervision
  • Manages development and completion of multiple communications vehicles in line with overall communications plans and priorities
  • BS/MS desired in Communications, Marketing, or Business
  • Mastery of verbal and written communication
  • Broad understanding of SAP products, strategy and communities served, and of SAP people strategy and company organization
  • Savvy with navigating very large organizations
  • Experience using web content management systems and editing in an online format
  • Ability to influence and improve the work of others
  • Strong critical-thinking, research, and problem-solving skills
46

Integrated Marketing Chief Expert Resume Examples & Samples

  • Business lead:Oversee strategy to execution of the Global priority’s Integrated Marketing Plan. Overall campaign/integration strategy, sprint team management, messaging and FY16 execution plan. Own the business planning and execution as an executive managing the end-to-end process, feedback and alignment with the cross team stakeholders (GPO, Audiences, Global Functions regions and MUs). Own the agency relationship to create assets for campaigns in alignment with all stakeholders. Manage the CDM process across all stakeholders to meet FY16 KPIs and the needs of regions and GPO/SME team
  • Strategic planning: Work independently with key stakeholders in Global Audience Marketing leads, GPO, Regions and Business Planning to determine strategic goals and translate into the integrated plan for SME. Ensure plans, programs and campaigns are perfectly aligned with stated strategic goals. Develop campaign strategy in alignment with Run Simple/IPs that will be leveraged for direct and indirect execution
  • Strategy Execution – Have a thorough understanding of how to translate business objectives and communications strategy into effective marketing execution tactics. Be fully trained and responsible to ensure brand, quality, consistency, and compliance and proactively push these factors through all related demand generation activities. Constantly monitor use of marketing assets and programs in order to optimize support and enablement, including but not limited to re-formatting, adaptation of rollout plans, fine-tuning of target audiences, integration of new channels or routes to market, etc
  • Campaign management: Driver of end-to-end campaign definition, build and execution working with cross functional virtual teams (GPO, Integrated Digital, media, partner, industries, product marketing, regional etc.) to define campaign requirements including topic, creative and message development. Manage campaign budget around an optimal mix of tactics, keeping spend within budget and/or finding creative ways to obtain additional funding where needed (i.e. partners, other marketing areas, etc.). Deliver increase awareness of SAP as a provider of SME solutions
  • Market research and insights: gather and synthesize market insights and customer objectives including solutions, industry, geographies and other information. Expertly understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence to build relevant programs
  • Stakeholders management: Be the SPOC/expert
  • 15+ years of marketing experience
  • Marketing strategy development and planning
  • Project leadership (large-scaled projects)
  • Coaching and mentoring peers, expert and senior level colleagues
  • Deliver break through results
  • Integrated Marketing Senior Manager
  • Solution Marketing Chief Expert
47

Digital & Integrated Marketing Specialist Resume Examples & Samples

  • Write, edit, and manage a full range of deliverables including, but not limited to, digital media content, blog posts, communications plans, meeting reports, surveys, memoranda, presentations, speeches, talking points, brochures, e-blasts, and content for the web
  • Coordinate outreach to media, bloggers, and influencers to generate coverage and measurable results
  • Assist with web and social media optimization, targeted outreach, and digital analytics
  • Research and monitor LMI’s industry and maintain the knowledge base for LMI and its clients
  • Handle media activities that includes list-building and maintenance, daily media monitoring, and scanning media to identify opportunities for LMI
  • Collaborate with our creative and technical teams such as web developers and print designers
  • Lead brainstorming and creative idea-generation sessions
  • Assist in event management for major trade shows and LMI-sponsored events
  • Minimum of three to five years of experience in integrated communications
  • Exceptional writing and editing skills, and the ability to write strategically, collaboratively, and creatively under tight deadlines
  • Advanced understanding of integrating digital and traditional communications strategies and tactics with a demonstrable interest in social media tools and trends
  • Strong knowledge of best practices in the utilization of the most prominent social media platforms
  • Solid research capabilities, with the aptitude to summarize findings into digestible, actionable synopses
  • Experience with digital marketing and engagement tools such as Radian6 and Email Studio
  • Knowledge of how best to align content, technology, and audience needs
  • Media relations experience a plus
  • Entrepreneurial spirit and collaborative team inclination
  • Excellent analytical skills and problem solving abilities
  • Total reliability
48

Integrated Marketing Specialist Resume Examples & Samples

  • Implement well established integrated marketing programs and activities to drive business results
  • May support the coordination of product launches and marketing campaigns
  • Participates in the launch planning and message creation by working with Integrated Marketing management and key stakeholders
  • Support the development of customer facing materials and assist in creating sales channel tools
  • Helps to strengthen Emerson brand position by understanding the key brand message for product lines
49

AVP of Integrated Marketing Resume Examples & Samples

  • Regular communication to leadership on project development, timelines and results
  • Bachelor’s Degree in Communications, Business, Health Administration or related field. Masters preferred
  • 10+ years in large-scale marketing environments, with healthcare industry experience preferred
  • Exceptional communication (both listening and writing) skills at both entry and executive levels, with the ability to resonate at all organizational levels
  • Excellent analytical and creative writing skills
  • Proficient with Microsoft Excel and ability to analyze and understand business financial reporting
  • Understanding of basic coding languages (HTML, etc.) and proficiency with Adobe Photoshop or Acrobat Pro
50

Senior Analyst, Integrated Marketing Resume Examples & Samples

  • Optimizing existing online real estate to deliver more relevant marketing messages
  • Ensuring that all online customer-facing links are working properly through regular testing and reporting
  • Enhancing digital experiences and applications to create a more seamless customer journey
  • Partnering with internal groups to implement, prioritize and coordinate marketing offers that will be shown to GCP Customers, including OPEN small business Card Members
  • Regularly checking existing offers and links to ensure that they are performing at or above goal. This will include the analysis of multiple spreadsheets and interaction with online data tracking systems
  • Liaising with Technologies groups, advertising agencies, and other business partners to re-design and test enhanced versions of Card Member experiences
  • Coordinating with Legal, Compliance, and other internal teams to ensure that all marketing offers are compliant with the latest regulations and verbiage
  • Assistance with ad-hoc projects and requests, as needed
  • Very focused on the customer – excited and passionate about creating great experiences
  • Bachelor’s degree with 2-4 years marketing experience (financial services experience is a plus)
  • Strong project management and relationship management skills
  • Demonstrates strategic thought leadership and intellectual curiosity to proactively identify opportunities, anticipate challenges, and provide creative solutions
  • Exceptional analytical skills with the ability to derive insights and identify opportunities from large quantities of complex data
  • Detail oriented – experience ensuring flawless execution in an environment with significant amounts of complex information
  • Digital expertise preferred – experience with email and/or online channels and capabilities (e.g. A/B Tests, Omniture, Google Analytics, Sales Force, etc)
51

VP, Integrated Marketing Resume Examples & Samples

  • Leading a team dedicated to architecting, presenting and executing cross-platform marketing programs that support channel, integrated marketing and advertising sales initiatives, against a dedicated agency and client list
  • Partnering with Ad Sales to manage client and agency relationships including conception, sale of media/marketing and up-selling the client for future business
  • Connect our fans to our partners consumers, with solutions that drive success through strategic campaigns that tap into insights, new media products and custom content
  • Collaborate and interface with creative, channel, research, sales, social and execution teams
  • Support and strategize with sales executives & management during account development
  • Championing the Music Groups brands and leading in the development of upfront & fall sales presentations and materials
  • Teaming with Viacom's research and data teams on initiatives that ensure Velocity remains an expert in trends and knowledge relating to key audience groups that will aid in the development of marketing strategy
  • Develop marketing ideas and thought leadership designed to highlight Viacom’s marketing solutions/products to our clients (such as VCN, VPG, Vantage etc.)
  • Create individual opportunities and systems to empower the team at large
  • Client-focused mind-set while balancing the needs of ad sales and that of the Music & Entertainment Group channels
  • Motivated manager and dynamic leader who has experience in bridging teams and liaising effectively while sustaining strong and meaningful relationships
  • Excellent written and verbal communication skills as well as design aesthetic, to effectively articulate information regarding promotional programs to internal departments and external partners
  • Excellent negotiator and problem-solver
  • Demonstrates a high degree of accuracy and attention to detail, as well as excellent oral and written communication skills
  • Ability to thrive, adapt and re-prioritize tasks in a fast-paced, ever-changing environment
  • Demonstrates strong business and personal ethics
52

VP, Integrated Marketing Velocity Resume Examples & Samples

  • Leading a team dedicated to executing cross-platform marketing programs that support channel, integrated marketing and advertising sales initiatives
  • Effectively collaborating with the Viacom Velocity Pitch Team, Creative, Channel and Research teams in order to develop convergent opportunities to incent future sales
  • Developing and executing digital/social revenue opportunities that increase revenue on both networks
  • Support and strategize with Velocity Pitch, sales executives & management during account development
  • Collaborate in partnership with channel and creative teams to develop original co-branded custom content
  • Managing a team of approximately 11 direct/indirect reports
  • Nurturing talent and maintaining a culture of positivity
  • Responsibly monitor budget and maintain oversight of approximately $4.5MM channel budget
  • Leadership strategy should include thoughtful team communication and reinforcement
  • Excellent project management skills and track record
  • Ability to delegate, identify and provide opportunities for growth and ownership
  • Understanding how to apply marketing strategy to creative ideas and campaign activation across video, digital, mobile, social and event marketing
  • Knowledge of marketing with linear and digital distribution, earned media and social media and ability to demonstrate the impact of our advertising programs to drive incremental value to our clients and revenue to the business
53

Latam Director Category & Integrated Marketing Resume Examples & Samples

  • Ensures global consistency and leverage of best practices and successes across business units by planning and leading the implementation of regional initiatives
  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership and teamwork to achieve business results
  • Influences and guides market business units and their leadership on strategic marketing issues, strategic category issues, opportunities and initiatives
  • Leads and develops cross functional project groups to help achieve brand and category objectives by defining, developing, producing and managing Starbucks products and programs
  • Provides category expertise and shares key learnings across business units. Fosters Starbucks knowledge transfer
  • Supports the implementation of company programs, procedures, methods and practices to promote Starbucks key messages and achieve a competitive advantage
  • Ensures MBU’s business partners execute marketing plans efficiently and effectively through coaching and support
  • Provides stewardship of the Brand for the region
  • Collaborates with internal marketing leaders and external strategic business partners to develop joint category strategies/plans, oversees implementation and monitors results. Presents strategic initiatives to senior leadership
  • Consults on the financial analysis for the business and provides future direction for the development of each category
  • Coordinates the planning and execution of products and programs across multiple channels and segments. Seeks opportunities to leverage product and program rollouts across multiple channels
  • Develops and manages a portfolio of products or programs. Determines priorities and balances resources among products and programs to optimize overall Starbucks and Licensee financial success
  • Ensures overall category capabilities across BMUs are developed and upgraded to meet business needs and growth
  • Leads or participates in cross-functional teams to influence integration of products or programs with overall Starbucks strategic direction, and to identify and develop new products or programs as necessary
  • Reviews competitive research and trend analysis to guide category strategy and initiatives
  • Manages relationship with MBU marketing heads; supports Market Business Unit growth and profitability by ensuring provision of marketing service deliverables
  • Guides, supports and influences MBU marketing heads relative to marketing, promotions and advertising. Ensures compliance with Starbucks standards and agreements
  • Assists company partners and business partners in use of Global Business Systems to support and guide activities
  • Encourages and coaches MBUs to gather insights on market trends, competitors and Starbucks performance; capturing best practices and insights form the MBUs and sharing them centrally
  • Leads brand and reputation management in connection to regional public and government regulations
  • Ensures MBUs stay within strategic brand framework, or support/champion framework expansion when appropriate
  • Tracks MBU category performance according to agreed KPIs and use to identify opportunities and challenges and guide MBU category activity
  • Proven, progressive experience in General Management in retail, beverage or CPG. General business experience (10-15 years)
  • Experience developing strategic plans and leading product and/or brand strategy, planning & execution (10 years)
  • Progressive experience managing varied marketing initiatives to build brand awareness in new and existing markets(10 years)
  • Experience with and/or exposure to working with multiple countries in Latin America region (10 years)
  • Product, portfolio or brand management with profit and loss responsibility (10 years)
  • Fluency in Spanish and/or Portuguese written and oral (100%)
  • Ability to manage diverse portfolio and prioritize objectives
  • Ability to apply sound business principles/practices to project management and change management processes
  • Ability to work cross-culturally, to effectively transfer Starbucks know-how, & to adapt to local environment
  • Ability to apply knowledge of multidisciplinary business principles to achieve successful cross-functional outcomes
  • Ability to build internal and external long-term business relationships
  • Ability to lead through influence, persuasion, negotiation and effective communication
  • Ability to adapt knowledge and experience to local environment
  • Ability to collaborate with others
  • Working knowledge of financial planning, forecasting, assortment planning and inventory management
54

VP, Integrated Marketing Mtv Resume Examples & Samples

  • Leading a team responsible for architecting and executing multi-platform marketing programs that support channel and client initiatives against a dedicated agency and client list
  • Connect our fans to our client’s target consumers with solutions that drive success through strategic campaigns tapping into insights, new media products and custom content
  • Collaborate and interface with creative, channel, research, sales, social, digital and talent teams to proactively develop best in class marketing programs
  • Develop original multi-platform content franchises working with both internal creative teams as well as 3rd party production companies
  • Liaise with production, digital, editorial, social, mobile, talent, and event teams to communicate client challenges, build marketing programs to support channel priorities and provide solutions for client needs
  • Partner with creative and editorial teams to develop original co-branded custom content
  • Develop and adapt marketing campaigns to leverage new partnerships with social media companies, data targeting products and 3rd party content distribution partners
  • Build strong relationships with media agency, creative agency and client partners to further our business objectives
  • Manage and develop a team of 10+ people
  • 8+ years marketing experience at a television network, a major ad/branded entertainment agency or a large promotional firm
  • Client-focused mind-set while balancing the needs of ad sales and that of the MTV brand and fans
  • Deep experience developing large scale marketing programs involving linear and digital distribution, earned media, paid social media and leveraging 3rd party platforms including but not limited to – Snapchat, Twitter, Tumblr, Facebook and YouTube
  • Unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on
55

Manager of Integrated Marketing Analysis Resume Examples & Samples

  • Maintain the promotional framework that is cohesive, and integrated to support our high-level campaigns and financial goals. Work with the Marketing team to integrate promotions into campaigns and marketing collateral. Provide direction for details of promotions. Provide reporting for Marketing meetings and daily update reports. Maintain and track daily results, campaign and promotional treatment
  • Provide direction to the CD team to ensure plans roll-up to budgeted targets. Check for reasonableness in planning and review at a detailed level to ensure our weekly and monthly execution will provide the targeted outcomes at a topline as well as at a contribution level
  • Work with CD and Retail teams to ensure that our promotions, campaigns and marketing collateral are providing customers with a consistent and cohesive experience. Ensure that these treatments will provide the intended contribution
  • Track expenses and provide insight into cost saving opportunities. Maintain priority reports with savings goals
  • Analyze current programs and trends to evaluate performance to goals. Provide feedback and recommendations to the team to meet and improve results. Project out possible outcomes based on current trends, test results and history to course-correct and course-optimize as needed
  • Organize and maintain test results in a central directory. Provide conclusions, summaries and communicate results along with recommendations for next steps
  • Represent Marketing in the Corporate calendar process and ongoing scheduling of process flow
  • Excellent oral, written, and interpersonal skills required
  • Results oriented individual with strong numerical and mathematical skills
  • 10+ years of omni-channel marketing experience, strongly preferred
  • BA/BS degree in business-related field and/or relevant work experience
56

Integrated Marketing Assistant, Marie Claire Resume Examples & Samples

  • Manage and execute integrated marketing team projects, including but not limited to: monthly in-magazine/online promotional pages, sweepstakes/contests, social/mobile activations, monthly email blasts and outdoor advertising promotions
  • Develop and write standard added-value proposals to support Integrated Marketing Team
  • Manage marketing budget and department invoices
  • Manage monthly magazine print order
  • Support Integrated marketing team with administrative and organizational projects
  • Manage monthly expenses for key members of the department
  • Help in coordination and support of brand events and promotions
57

GCP Europe Integrated Marketing Executive Resume Examples & Samples

  • Marketing execution
  • Multi-market campaigns to deliver the GCP Value Proposition
  • Brand and Awareness initiatives for Europe, working closely with Brand and Comms and Field Enablement colleagues in Global Marketing teams and PR
  • New and existing product and solution focused campaigns to support key business priorities, working closely with local market teams to deploy consistently across markets
  • Digital content initiatives to drive brand impact, as well as organic search, paid search, and social media KPIs, supporting both acquisition and customer Budget management
  • Manage and track the centralized A&P budgets for integrated marketing initiatives across Europe Reporting & Communication
  • Track, analyze, and develop recommendations based on campaign performance. Share out with relevant stakeholders as appropriate
  • Serve as key point of contact for our suite of agency partners. Manage communication, scheduling, budgeting, scope management, and project delivery
  • Collateral management
  • Maintain a repository of all assets and best practices across markets and in partnership with our centers of excellence. Ensure all stakeholders are aware of and have ready access to resources to help drive their local initiatives
  • Communicate and collaborate with other channel marketers, product marketers, sales and other stakeholders across markets
  • Work closely with the Centre of Excellence digital team, as well as regional marketing teams, to bring International
  • Experience in marketing; financial/B2B services experience a plus
  • High level of data understanding and analytical skills essential
  • Excellent relationship management skills and good collaboration skills with the ability to navigate across the organisation to deliver results working closely with cross functional teams
  • Experience of managing 3rd party vendors and agencies
  • Additional European languages a bonus
58

Integrated Marketing Director, Dr, Oz Resume Examples & Samples

  • Hire, train and supervise junior Integrated Marketing staff (currently an Associate Manager and an Assistant)
  • Increase advertising revenue by developing and writing integrated proposals for clients (primarily Beauty)
  • Brainstorm “big ideas” for specific clients and new programs
  • Captain execution of programs within or under budget
  • Minimum 7+ years of related experience (preferably in magazines)
  • Strong supervisory skills (maximizing staff productivity and morale), with the ability to maintain personal productivity while managing staff
  • Work well under pressure, be organized and able to juggle multiple projects simultaneously
  • Comfortable with writing in both business and creative styles
  • Ability to communicate clearly/concisely in both written and oral presentations
  • Fluency in Word, Excel, PowerPoint; familiarity with InDesign, Photoshop, Illustrator; interest in new technology (especially social media)
  • Extremely creative and quick to generate ideas
  • Good understanding of syndicated research
59

Integrated Marketing Account Director Resume Examples & Samples

  • Strong entrepreneurial spirit with ability to quickly understand and assess new opportunities to develop high-level nationwide partnerships providing targeted marketing support
  • Deep experience in omni-channel marketing planning with emphasis on digital strategy
  • Highly developed writing and interpersonal communication skills
  • Ability to deliver strategies and tactics on time and on budget as reflected by measurable internal client satisfaction
  • Past experience and proven ability to successfully manage staff and multiple projects
  • Must be a highly motivated self-starter. High initiative and follow-through. Ability to think strategically and work in an extremely high-paced environment, managing multiple projects simultaneously. Big-picture perspective
  • Work is normally performed in a typical interior/office work environment
  • No or very limited physical effort required
  • Some travel may be required on as-needed basis
60

Integrated Marketing & Customer Engagement Manager Resume Examples & Samples

  • Develop and manage digital marketing campaigns including but not limited to online channel experience, social listening, web analytics, A/B testing, mobile experience, growing reach and engagement with email marketing, push, SMS, SEM, SEO, display, social media and retargeting across all digital channels
  • Develop, create and deploy the creation of digital content to be utilized in digital campaigns for multiple influencers through marketing automation software to drive customer conversions
  • Develop and implement contractor training curriculum and program for both product and technology platform
  • Develop and implement technology platform, service and product adoption strategies
  • Coordinate with marketing vendor and technology tools to manage marketing automation platform for Advisar
  • Develop and process lead generation tools and working with sales team to follow up on the leads themselves
  • Along with the sales team, manage contractor engagement programs
  • Develop on-line version of training program that will go on website and track users accordingly
  • Strategically organize and optimize keyword portfolios to maximize website visibility and drive traffic to targeted website pages utilizing the Content Management Software (CMS) to facilitate content upload
  • Launch a CRM platform integration to support an omni-channel approach using dynamic and personalized content
  • Collaborate with digital team to ensure we have both printed and digital versions of training and adoption programs
  • Interact with sales team to identify, attract, sign up, educate and retain preferred contractors
  • Education: Bachelor’s Degree AND experience: 5+ years of account development and/or management, and/or exposure to conducting training activities
  • Readiness to travel 60-75% annually
  • Need to be tech savvy – we can teach our platform – needs to a good tech communicator – extreme patience is a virtue
  • Ability to confer work with management or development teams to prioritize needs, resolve conflicts, develop content criteria, and recommend a solution
61

Integrated Marketing Specialist Resume Examples & Samples

  • Working with integrated marketing program to assist with campaigns and initiatives
  • Assist with writing proposals
  • Track budgets and meet initiative deadlines timely
  • Collaborate with team to assist in multiple areas of marketing
  • 1-2 years experience in Media, Retail, Publishing or Agency industry preferred
  • Experience with 360 integrated marketing, digital, brand, etc
  • Self starter and multi tasker
  • Ability to work in fast paced environment
  • Passion for fashion
62

Integrated Marketing Associate Resume Examples & Samples

  • Work closely with the creative team to develop groundbreaking creative solutions to complex client challenges
  • Act as the liaison between the agency and the client, serving as a main point of contact for the client and advocating for their interests internally
  • Oversee the coordination of all projects by keeping client and agency informed throughout the entire project cycle
  • Help conceputalize, plan, execute and analyze paid media plans, including leading all paid media reporting and project management
  • Help lead digital and social content ideation and strategy development
  • Assist with new business pitches and proposals as necessary, including ideation, research and project managment
  • Coordinate with financial administrators to manage contracts, invoices, purchase orders and more as project needs demand
  • Serve as expert on brand and brand category, providing competitive analysis and brand review
63

Manager, Senior Integrated Marketing Resume Examples & Samples

  • Conceptualize and create custom integrated marketing initiatives through the lens of Tribune Media’s brands
  • College degree
  • 8-10 years’ experience in advertising sales organization
  • Experience in project and advertising campaign management; plus for experience managing campaigns with video production
  • Advanced level of PowerPoint and Microsoft suite
  • Comfortable with basic Photoshop
  • Leadership experience preferred
  • Comfortable under pressure and short deadlines
  • Must have unrestricted authorization to work in the United States
64

Integrated Marketing Executive Resume Examples & Samples

  • Work with the Head of Marketing to develop, write and execute a full scale traditional marketing plan including the creation of sales materials, proposals , event planning and coordinating the overall marketing calendar
  • Responsible for helping develop, implement and measure strategic integrated marketing campaigns
  • Researching industry trends, social media/engagement tools and use them within targeted campaigns
  • Manage the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships,mailing, samplings, etc.) from inception to completion
  • Utilising public relations, advertising, brand management and design together to form a cohesive marketing communications campaign
  • Own the monthly marketing calendar
  • Project management skills with ability to multi-task
  • Self-starter, ability to deliver in a fast-paced environment, with ability to seamlessly move between proposal writing and project execution
  • A positive team presence and team collaborator
65

Integrated Marketing Programmes Manager Resume Examples & Samples

  • Lead others on planning, development, content, project management, and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building, acceleration, and customer retention. Collaborate with various internal and external teams including central, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Drives orchestration of branding, communications, data, marketing intelligence & operations, online, digital media, partners, customer references, sponsorships, and events to create audience specific programs
  • Market Research & Insights - Professionally understand and manage others to evaluate and synthesize market insights and company objectives including solutions, industry, geographies and other information. Expertly understand the target audience and its preferences, needs and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs. Lead others on audience insights and audience intelligence
  • Be responsible for Strategic Planning - Independently work with team on Business Planning, Marketing Planning and Business Development/Management to determine strategic goals for the market unit and guide team to translate into integrated audience specific programs. Ensure programs and campaigns are expertly aligned with stated strategic goals
  • Guide others to develop content and Program messaging - Apply a broad range of knowledge to evaluate and curate content for awareness, demand generation, pipeline acceleration and other strategic purposes, combining market insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Determine best practices to create repeatable processes and content
  • Lead team to manage asset development and independently deliver, together with Marketing Execution, Demand Generation, and Strategic Marketing Communications, audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality integrated marketing programs
  • Stakeholder Management – Drive active stakeholder management and oversee others to strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals
  • Head up complex program activation and acceleration within country
  • Demonstrate high level of expertise in the evaluation of overall performance to drive strategic change. Lead others to refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program adoption and pipeline impact. Manage others in performance management and drive collection and syndication of best practices
  • Instruct others to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution to share content and asset
  • Manage individuals and teams
  • Conduct Performance and Reward Management processes (leveraging the relevant tools and systems)
  • Set objectives and development plans, review performance and provide feedback on a regular basis
  • Interpret an employee's behaviors and motivators to coach, empower and enable
  • Manage the employee life cycle by actively participating in recruitment, selection, performance, succession planning, development and transition activities
  • Understand and leverage the relevant SAP HR and People tools and strategies that apply to individuals and teams
  • Minimum 8-15 years of marketing experience
  • Leading/developing employees
  • Coaching and mentoring at the managerial and/or supervisory level
66

Accenture Interactive, Integrated Marketing Resume Examples & Samples

  • Developing new operating models for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes
  • Lead teams to develop new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand up those transformational changes within their organization
  • Gathering and analyzing information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and designing roadmaps, organizations and operations to deliver this
  • Identifying ineffectiveness and areas of opportunity within a client’s marketing organization and determining strategic implications. Defining detailed plans, inclusive of people, process and technology, to generate improvements
  • Leverage knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches. Enable client teams to operate in a “new way of working”
  • Engaging with senior level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives
  • Leading and supporting new business opportunities through client relationship development, pitches and RFP responses
  • Travel - Required
  • 8+ years of digital marketing operations experience with one or more of the following
67

Integrated Marketing Intern Resume Examples & Samples

  • BS required
  • 3-5 years of experience in B2C technology space, ideally in hardware and/or software
  • Passion for consumer technology
  • Experience in go-to-market planning, product launches, product marketing, integrated marketing, partnering with product development and marketing teams
  • Core competencies: cross-group collaboration, drive for results, communication skills, self-starter, problem solving
  • Prioritizes work, holds teams accountable
  • Thrives in fast-paced environment. Embraces ambiguity and drives clarity
  • Has fun, radiates positive energy and has a sense of humor
68

Integrated Marketing Specialist Resume Examples & Samples

  • Research trends related to social media/networking and recommend adoption of strategic recommendations. Assist in the creation of social media strategy
  • Identify proper social engagement venues and functionality, both internal and external
  • Identify opportunities and value provided by use of social engagement tactics within current and future projects and marketing/communication mix
  • Monitor the Company’s online communities and presence. Assist in making initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinate escalations or further communications; analyze responses to social media activities and make recommendations
  • Solicit, create and post content that attracts attention and encourages readers to share it with their social networks, working with internal partners to achieve the desired business goal
  • Write and edit content for a social network page, blog and microblogging for internal and external communications
  • Review competitive analysis of social media between the Company and its competition. Partner with internal stakeholders to understand their unique goals, objectives and challenges and ensure alignment across the organization
  • Participate in social media governance committee (shape and advise an integrated editorial calendar)
  • Identify and assist in the deployment of social media monitoring solutions
  • Engage with internal and external market research and agency resources to identify, understand, share and act-on emerging marketplace and competitive trends
  • Participate in special projects and perform other duties as required
  • Professional skills with an understanding of industry practices and company policies and procedures
  • Good planning/ organizational skills and techniques
  • Excellent conflict resolution skills. Self -starter in creating issue resolution
  • Excellent decision making skills
  • Excellent Interpersonal skills
  • Exercise judgment within defined procedures and practices to determine appropriate action
  • Direction from manager/director is needed on some complex issues
  • Developing professional credibility
  • Experience developing social marketing tactics in B2B environment
  • Knowledgeable in social media monitoring software
  • Demonstrated ability to influence social media landscape (e.g., gain followers in social media environment)
  • Good project management and client/organizational persuasion skills
  • Ability to influence large organizations without requiring functional control
69

Integrated Marketing Solutions Digital Summer Intern Resume Examples & Samples

  • Assist with execution of digital marketing programs including strategy, creative development, search engine optimization, analytics and reporting, and others, from ideation through distribution (as assigned)
  • Monitor competitive web and campaign activity and supply reports to cross functional team as needed
  • Manage the quarterly competitive review process including data collection, analysis, and presentation development. Work closely with media and consumer promotions team-members as well as agency partners
  • Track and analyze digital campaign performance and make recommendations for optimizations and supplying individual brand analytic reports as requested
  • Participate, as needed, in analyzing promotional program performance and assisting in developing lessons learned in preparation for 2016 brand plans
  • Analyze category performance and recommend enhancements and optimizations for a cross category delivery of digital efforts
  • Maintain digital project timelines and budgets (as assigned)
  • Pursuing a Bachelor's Business Degree with a focus in Marketing, Brand Management or a relatable area of interest
  • Ability to lead projects, including the ability to establish and deliver goals in a team or independent work environment
  • Ability to partner effectively and achieve results through influencing team members and agency partners
  • Demonstrated ability to understand and incorporate customer needs in the decision making process
  • Demonstrated ability to work in a fast paced, changing environment
  • US citizenship/Permanent Resident status (sponsorship not provided)
  • Related experience in digital marketing with a foundational knowledge of digital best practices across, social, paid search, search optimization and analytics
  • Marketing or marketing-related experience (such as advertising, media, medical marketing, public relations, market research, consumer promotions, or new product development)
  • Consumer packaged goods or healthcare related work experience
  • Previous digital media experience
  • Previous pharmaceutical experience
70

Director of Integrated Marketing Resume Examples & Samples

  • Develop annual communication strategies that align to brand and organizational goals, increasing awareness, engagement and brand affinity
  • Management and execution of both short and long term cohesive communication programs and content plans
  • Develop and concept ideas that deliver brand and business goals
  • Drive and coordinate all aspects of programs or content with appropriate cross-functional team members
  • Develop metrics and tracking programs to evaluate success
  • Locate and secure partnerships as needed
  • Develop 360 integrated campaigns, from concept to planning to execution to analysis, (Influencers, Content partnerships, Social Campaigns)
  • Daily, monthly and annual monitoring, measuring and evaluation of all efforts, continuously learning and improving ROI
  • Management and mentorship of direct reports
  • Manage the annual budget
  • Lead social content team in managing and executing robust content calendars optimized by channel, guiding the creative design team and ensuring all assets are on-brand, engaging and effective
  • Foster a learning environment by setting and communicating goals and metrics, monitoring progress and providing ongoing coaching and feedback to reinforce and reward behaviors that drive high performance
  • Identify performance and knowledge gaps on the team and put plans in place to develop, knowledge share, and address gaps as needed
  • 10+ years of experience in a senior marketing or communications role, preferably with intensive work around the development of communication strategy, campaign development, and content strategy
  • Demonstrated experience with the creation of innovative and customer-centric social media campaigns and content programs, with proven results from such initiatives
  • Able to bridge communications spanning from social and digital to printed collateral and merchandise, creating a cohesive brand experience that delivers key messages
  • A proven track record of working cross-functionally and collaboratively while being fully accountable
  • A keen sense for great writing, editorial content and communication, and the ability to coach and lead others to develop communications in-sync with the brand
  • Experience bringing a brand to life through multiple touchpoints, from digital to events to merchandise
  • The ability to effectively develop and manage outside partnerships
  • Demonstrated ability to build, coach and manage a team
  • A self-starter who thrives in a fast-paced, start-up like environment
  • A courageous leader who is willing to champion new ideas and take risks
  • A creative, enthusiastic and engaging team player
  • Experience delivering results with budgets large and small, while staying on budget
  • Excellent judgement representing the brand and company to outside partners
  • A passion for skincare
71

Integrated Marketing Associate Resume Examples & Samples

  • Education/Training:BA degree, 4+ years of marketing experience
  • Travel:20% travel internationally and domestically. Be available for late night and early morning phone calls with regional teams
  • Marketing experience with a Global Company including strategic development, creative execution & planning
  • Experience in managing content creation / distribution in a marketing organization, advertising agency, or media planning/buying agency is highly preferred
  • Experience using Sports Marketing Assets to build a brand is preferred
  • Experience in developing and rolling out processes across a global organization
  • Experience briefing and working with agencies to develop great work
  • Experience and strong understanding of managing a budget
  • Strong ability to take ownership –proactively identify solutions & be entrepreneurial
  • A collaborative, confident and creative thinker with global knowledge and understanding
72

VP of Integrated Marketing Solutions Resume Examples & Samples

  • Presents the benefits of Spanish language advertising on one or more of our radio stations to local business owners and/or advertising agencies
  • Uses interpersonal skills to selling commercial airtime, event sponsorships, and/or customized marketing campaigns designed to achieve the client’s objectives
  • Focuses on developing new business while also maintaining and growing existing business relationships
  • Additional job requirements include research, promotions, development, copywriting, servicing, as well as some collection efforts
  • Strong Written and Verbal Communication Skills
  • A Self-Confident and Collaborative Team Player
  • Excellent Organizational Skills and Ability to Multitask in a High Pressure, Fast Paced Environment
  • Excellent Judgment and Common Sense
  • A Self-Starter
  • Cultural Sensitivity
  • CRM experience required
  • 5+ years of outside sales experience, preferably in radio, and media industry or advertising agency experience is a plus
  • Knowledge of Television and Radio, research, copywriting, serving of accounts, new business development, and collections for station accounts
  • Proficient in Microsoft Word, Outlook, Excel, PowerPoint, Adobe Acrobat (PDF), graphic design software, and basic computer skills
  • Bilingual (Spanish/English) preferred
73

Integrated Marketing Resume Examples & Samples

  • A highly motivated, collaborative team player
  • Capable of managing multiple projects and priorities in a dynamic environment
  • Experience with drawing insights using analytical tools (e.g. Tableau)
  • Excellent written and verbal communication skills; English language is a must
  • Strong proficiency in Microsoft PowerPoint and Excel is an essential
  • Degree-level education (minimum Bachelors)
  • This role is based in GoPro’s Munich office
74

VP, Integrated Marketing Resume Examples & Samples

  • Develops the overall integrated marketing strategies for North America to drive guest demand and achieve our financial budget goals
  • Oversees the key North America integrated marketing budget allocations including media, direct marketing/mail, advertising, creative, and consumer insights to drive revenue and increase fiscal targets
  • Ensures optimal integration of key strategies to ensure a customer journey centric view of our marketing that enables improvement in marketing ROI
  • Partners with product management teams, guest experience, Public Relations, Sales, and onboard marketing local teams to create innovative and effective messaging, promotions, and marketing content to drive sales
  • Helps lead digital transformation and personalization efforts, together with our next gen platforms team, to drive improved ROI and our goal of individualized marketing
  • Partners with sister brands to develop best practices and ongoing processes for real-time benchmarking
  • Creates ongoing measurement process for all initiatives to create a culture of continuous learning and improvement
  • Drives a spirit of innovation and new ideas that can breakthrough and create meaningful value for the organization
75

Director of Integrated Marketing Resume Examples & Samples

  • Direct, guide, evaluate, and mentor marketing personnel; manage direct reports responsible for specific marketing disciplines; hiring and training of team members
  • Create process structures to elevate both strategic and tactical work executed by the marketing team with driving collaboration on tools such as editorial, event, campaign and content calendars; yearly marketing plans; budget system practices; metric reporting and analysis; integration of national marketing efforts and implementation of best practices
  • Go-To-Market Strategy: using research, create and implement campaigns that create a presence in the market and drive business results
  • Operational Rigor: bring discipline, thoroughness and consistency to marketing processes
  • Minimum 10 years of experience in marketing for professional services firm
  • Real Estate experience given priority
  • Directly relevant experience marketing professional services to corporate community. Ability to create programs that drive and support achievement of sales metrics (financial) and growth goals (portfolio growth, market share, financial). Credentials that evidence strong understanding of what is required to develop and launch new products and services. Experience managing and mentoring diverse team; relevant training/coaching areas include marketing strategy, branding, competitive assessment, public relations, media and collateral development
76

Integrated Marketing Associate Resume Examples & Samples

  • Manage NYRR calendar development and budget management. Work with all members of the NYRR Core Team to establish key dates/deadlines across the year
  • Cultivate strong working relationships and serve as the point-person with other NYRR Partners (United, Airbnb, Gatorade, etc.). Develop cross-partner opportunities and initiatives to ensure all parties are maximizing their respective sponsorship investments and reach
  • Manage NB’s activation of Race Entries across the entire NYRR yearly race calendar and across all of NB’s global regional teams. Work closely with teams on race entry allotment as well as development of the promotional activation of said entries
  • Manage New Balance’s strategy and participation in the “One for You, One for Youth” charitable giving program, NB “Test Run” and other similar partnership initiatives. Set and track goals and metrics for these and other Run Center programs
  • Implement a NYRR Partner Gear ordering process. Develop timelines, documentation, and procedures that will ensure a turnkey process, accurate reporting, strong participation and brand representation across all NYRR partners
  • Work closely with Marketing Manager to develop and execute Quarterly NYRR Business reports and business review meetings with NYRR and key NB teams. Assist with budget and VIK tracking w/Finance team
  • Represent NB at some key events in NYC, serve as an important face of the brand to the NYC running community from a PR and Community affairs perspective
  • Implement relevant, compelling and brand-building programming at the Run Center. Work cross-functionally with other GMBM associates, members of the sales team, sports marketing, Product Teams, etc. as well as NYRR team to develop calendar, schedule and activate this programming
  • Provide logistical and administrative support to Global Partnership Manager: meeting scheduling and participation, notes/follow-ups, etc
  • B.A. degree in related field with 5 years of client-facing, partnership experience, event, promotional, sports marketing experience, or equivalent
  • Excellent project management experience
  • Demonstrate ability to manage programs on strategy, on time, on budget
  • Must be able to communicate effectively to all level of the organization
  • Strong written, verbal and presentation skills
  • Experience working with external vendors and partners
  • Willingness to travel is essential
  • Personal connection to or interest in running strongly desired
77

Dir, Integrated Marketing Resume Examples & Samples

  • Drive and coordinate integration of digital strategy across all channels
  • Stay abreast of emerging digital technologies, media opportunities, approaches and strategies
  • Work closely with IT and marketing operations to define business requirements for evaluation, acquisition, implementation and integration of digital systems
  • Collaborate with and advise other functions (e.g. customer marketing, communications, digital commerce, customer care) to define the nature of, and desired outcomes from, digital experiences for primary audience categories (e.g. customers, prospects, partners, sales, investors)
  • Incorporate digital best practices spanning interface design, user experience, new capabilities, privacy laws and regulations, and digital strategy compliance
  • Use analytics to continuously audit and improve digital experiences and outcomes
  • Oversee testing of digital user interfaces (e.g. landing pages, microsites, portal pages)
  • Develop and execute measurable demand creation
  • Implement testing methodologies to enhance the
  • Five or more years of b-to-b digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine
  • Demonstrated skills in positioning and differentiating
78

Intern Integrated Marketing Resume Examples & Samples

  • Weekly or bi-weekly meetings to discuss their work with their manager or mentor
  • “Lunch and Learn” presentations on a variety of professional development topics
  • Intern Poster Session and Intern Symposium
  • Social mixers and events
79

Senior Manager, Global Integrated Marketing Resume Examples & Samples

  • 15 years' experience in marketing, global experience preferred. Must have a strong understanding of go-to-market strategy and execution, as well as a talent for design and creative analysis
  • Demonstrated experience in product marketing, integrated marketing, and/or brand management experience in a B2B or technology company
  • Industry knowledge of data communications, consumer devices manufacturing, high-tech industry and/or Internet of Things (IoT) a plus
  • Track record of demonstrated success delivering business impact through marketing initiatives
  • Experience with the full marketing mix and knowledgeable on current marketing communications trends and practices. Fluent in digital marketing and utilization within a holistic marketing program
  • Outstanding communication and presentation skills (written, oral, listening, influencing, coaching, strategic communication planning). A convincing communicator with compelling perspectives and knowledge of industry and marketing trends and innovations
  • Strong business acumen, knowledge of the customer, the competition and issues impacting business coupled with the ability to use this information to shape communications and strategies
  • Strong collaboration and influencing skills, with a proven track record of forging excellent relationships across organizations and with senior management
  • Experience with sales and marketing systems such as SalesForce.com, Eloqua and Adobe CQ5
80

Integrated Marketing Intern Resume Examples & Samples

  • Assist the VP & Brand Directors in formulating and executing strategic marketing plans for the Company that support achievement of annual gross margin, sales and profit goals
  • Work directly with emerging brand directors to apply entrepreneurial thinking and develop guerilla marketing campaigns
  • Partner with digital and traditional marketing channel leads to implement awareness & trial campaigns for emerging brands
  • Work with emerging brand directors to develop and document a clear marketing strategy, articulating target customer demographics, value proposition and marketing plans
  • Assist sales, stores, and marketing management with effective, on-brand advertising materials and communications
  • Assist in drafting promotion layouts and text as campaign materials and presents to the Marketing Manager for approval and review
  • Review marketing projects with Manager that are assigned, previous marketing materials, which are used in assignment area and gathering materials about competitive companies in their field
  • Work with partners and team members to define, plan and create content and implement special projects such as targeted digital campaigns, localized marketing collateral for stores, wholesale or B2B use
81

Integrated Marketing Specialist Resume Examples & Samples

  • Provide marketing strategies, support and reporting to improve customer acquisition, segmentation, targeting, and return on marketing investment. Create and test strategic roadmaps for lead generation, growth, yield and conversions through all channels
  • Lead the strategy, design and evaluation of customer insights and strategies for data collection. Discover new paths for business growth through optimizing existing tactics, new media or customer insights
  • Manage marketing automation platform and template development, ensuring compliance with best practices. Support platform integration with other marketing platforms (i.e. WordPress websites, social media channels, etc.)
  • Manage the relationships with the enrollment marketing leads within our technology and external partners (i.e. marketing automation platform, direct marketing, paid media, etc.)
  • Support writing, editing, and optimization of email, web and other marketing copy, ensuring compliance with best practices and consistency with the Wheaton brand
  • Develop and maintain analytics reports and dashboards on lead generation, marketing attribution, and program enrollment trends, to provide insight to key enrollment stakeholders and the Marketing & Communications team
  • Use A/B tests, experiments, quantitative research, statistical analysis, testing, and modeling to improve and optimize conversion rates across a variety of owned and paid channels such as print collateral, paid and organic search, display advertising, email, and web properties. Work closely with Marketing & Communication and Admission and Enrollment teams to provide strategic recommendations for improving future performance and optimizing the college’s return on marketing investment
  • Develop and maintain functional expertise in a broad array of integrated marketing subjects, including marketing automation, database marketing, email marketing, social media/content marketing, analytics tools, techniques, and other business intelligence requirements as needed. Share in development and reporting of industry trends, best practices, and opportunities to internal team
  • Bachelor’s degree and 5 or more years of relatable communications or marketing experience required, or equivalent combination of education and experience
  • Vast experience with email marketing, marketing automation and customer relationship platforms, preferably with experience in Technolutions Slate platform
  • Demonstrated experience with all aspects of the marketing mix and integrated marketing principles and strategy
  • A keen interest in the latest developments, industry trends, and best practices for integrated marketing, enrollment marketing, and business analysis
  • Team-oriented and self-motivated, with the ability to think creatively and analytically
82

Senior Integrated Marketing Specialist Resume Examples & Samples

  • Manages complete marketing automation process for marketing campaigns, including email creation, campaign canvas set-up in Eloqua, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Designs emails, landing pages, lead capture forms, thank you pages and mini-websites leveraging JavaScript and HTML coding
  • Consults with marketing managers to ensure robust campaign documentation is created for each marketing initiative
  • Selects accurate data and segmentation for targeted recipients
  • Manages data fields for hygiene and segmentation
  • Conducts quality reviews and approvals to ensure accuracy and successful lead capturing
  • Uses data and testing to optimize and improve email content and targeting for customer communications
  • Stays current on industry trends and best practices to in an atmosphere of testing, learning and improving
  • Ensures compliance to global regulatory requirements, such as CAN-SPAM, CASL, etc
  • Supports Eloqua users by maintaining documentation, training and sharing across the global organization
  • Works closely with the website and ecommerce teams to integrate tagging and tracking across all digital assets
  • Programs in JavaScript, codes in HTML and understands Bootstrap, Oracle Database, and CMS
  • Strong knowledge of Excel and HTML
  • Marketing Automation Certification in Eloqua, Pardot or Marketo and four plus years setting up campaigns
  • HTML/HTML5, CSS/CSS3, JavaScript/jQuery, Adobe Suite, Bootstrap ¾, Google Analytics
  • Embraces change, is flexible, handles pressure, and can adapt in an evolving environment
  • Demonstrates a strong understanding of marketing automation best practices
  • Understands digital marketing and social media
  • Working knowledge of Oracle Eloqua 9/10, Web/Graphic Design, APSIS, Litmus, SEO
83

VP, Integrated Marketing, Cnbc Business Day Resume Examples & Samples

  • Drive innovation and delivering best in class multiplatform marketing ideas that meet client needs, leverage brand assets and align with the CNBC brand
  • Being creative, strategic and analytical while consistently collaborating to deliver go-to-market strategies for new and existing opportunities and proactive sales materials
  • Proactively identify and develop solutions to generate revenue tied to endemic and non-endemic prospects and opportunities across linear, digital, social and events
  • Manage, lead and direct the integrated marketing team
  • Serve as overall relationship manager with the editorial leads in order to bring value to all constituencies
  • Work closely with the Senior Vice President of Sales for News to develop and execute original content solutions
  • Maintain a strategic view over the team’s portfolio to align and maximize impact of solutions provided to key stakeholders
  • Work with Sales Management/Integrated Marketing to identify key categories, clients and programs for partnerships and develop go-to-market strategy
  • Serve as the key point of contact for the Sales team on an ongoing basis to review accounts, solicit challenges and develop recommendations for new opportunities and procedures
  • Represent CNBC internally, as part of the NBCUniversal news properties or the entire NBCUniversal Portfolio, and externally in the marketplace with clients and agencies
  • Serve as lead when working with the NBCUniversal Client Partnerships/Portfolio Marketing team to help respond to RFPs, identify priorities and merchandise opportunities
  • Work with NBCU Audience Studio and other research resources to understand data capabilities and lead the team to apply data and insights to creative opportunities
  • Interface with Portfolio Sales Marketing team to consult on programming, priorities and positioning to inform stories and develop presentations and collateral
  • Minimum of 10 years of experience in advertising sales marketing within the cable/broadcast television industry, advertising agency or digital company with ad supported revenue or highly related experience
  • Minimum of 5 years of experience with financial news content required
  • Demonstrated track record of success in translating advertiser objectives into high profile integrated marketing campaigns from creative problem solving brainstorms through flawless execution
  • An understanding of marketing partnership development, strategy and sell through and the ability to leverage these skills internally and externally to brand clients, branded entertainment companies and media agencies
  • Entrepreneurial spirit with desire to work for a large organization
  • Comfort with various types and sources of data and ability to derive insights from data; interest in applying data to inform creative solutions
  • Ability to supervise, develop and motivate a team consisting of marketing, operational and creative staff
  • BA/BS degree highly desired, Master’s degree or equivalent experience preferred
84

Marketing Specialist, Integrated Marketing Resume Examples & Samples

  • Minimum of 2-3 years of marketing-related experience
  • Bachelor’s Degree required, MBA is a plus
  • Experience working effectively cross-functionally in highly matrixed organizations
  • Exceptional communication and presentation skills, comfortable presenting to large audiences and senior leaders
  • Adept at using data to create a business case or inform a strategic decision
  • Creative and innovative by nature with a willingness to champion new ideas
  • High energy, commitment to drive and produce results and strong bias for action
85

Intern, Integrated Marketing Resume Examples & Samples

  • Assist in crafting the messaging and positioning for brand products and ad sales marketing materials
  • Support the team in developing sales-related materials
  • Research industry best practices and techniques to continuously look for new ways to improve CBS Local’s ad sales marketing efforts and offerings
  • Support day-to-day work of the team which may include the development of sales materials (writing, presentation layout), internal guidelines, and general administrative tasks
  • Must be enrolled in a full-time accredited college or university; junior or senior status preferred (intern will be required to produce verification of current enrollment)
  • Minimum 3.0 GPA
  • Must be able to meet the time commitment for the internship program (10 weeks in duration; 20 hours per week)
  • Must have a passion for digital media
  • Must have strong organizational and time management skills; attendance and punctuality is a must
  • Must have proficiency in MS Office suite
  • Prior experience in a professional environment preferred
86

Senior Integrated Marketing Specialist Resume Examples & Samples

  • Project manage day-to-day baseline marketing activities
  • Coordinate across various external/internal teams (including global teams) to execute marketing plans and drive alignment
  • Develop, manage and monitor work-back plans and create regular status reports for major campaigns and launches
  • Drive campaign measurement and analysis, providing insights for continuous improvement and evolvement
  • Support content curation for campaigns
  • Create and copyedit marketing content
  • Coordinate lead nurturing campaigns, from development to execution
  • Provide inputs into strategic planning process
  • Research new tactics, channels and tools for improving marketing impact and efficiency
  • Limited travel required
87

Integrated Marketing Specialist Resume Examples & Samples

  • 1-3 years of work experience
  • Series 7 and 66 licenses, or willingness to acquire
  • Financial services and/or asset management experience
88

Senior Analyst Integrated Marketing Resume Examples & Samples

  • Job Functions include but are not limited to
  • Bachelor's Degree in related field required
  • ​Understanding of multiplatform content experiences
  • A visual and verbal storyteller who can bring to life complex concepts in vibrant, exciting ways in a presentation or pitch
  • Digital, mobile and social experience and understanding. An interest in new media and its use among various demographics
  • Possess a foundational understanding of how people consume media and how media and marketing success is measured
  • 4-5 years of experience on cross-functional marketing teams, including agency, digital, media, and/or marketing integration role at a brand
  • Kids/Toy experience is a plus
  • Proven track record of best-in-class work and results
  • Excellent verbal, written communication and presentation skills
  • Master at ppt, excel, word
89

VP, Global Integrated Marketing Resume Examples & Samples

  • Design and implement marketing experiments to gauge and improve the efficacy of various tactics
  • Establish KPIs for success at each stage of the purchase funnel and conversion between stages
  • Look across the company’s businesses and stakeholders and truly integrate our marketing efforts around both the consumer and the value proposition
  • Purposefully understand our target consumers and their motivations at each stage of the purchase funnel to convert a sustainable stream of shoppers into buyers into loyal advocates
  • Consult as a strategic resource to country-level marketing and business leaders to plan and execute analytics-informed integrated marketing campaigns with particular focus on eight key global markets: Chile, China, Japan, Korea, Mexico, UAE, UK, and the US
  • Localize global frameworks and processes for the development of integrated marketing campaigns, including
  • 12+ years of global consumer marketing with broad experience and measurable achievements in brand management, brand promotion and integrated campaign development
  • Demonstrated effectiveness in international roles; cultural agility
  • High organizational intelligence; ability to operate and influence within a complex, matrixed environment
  • Comfortable operating independently as well as highly skilled in coordinating cross-functional team work
  • Disciplined and rigorous analytical marketing expertise across all product life-stages for global brands; FMCG training and experience ideal
  • High EQ and “servant leadership” temperament
  • Excellent communication skills; powerful and simple writing and verbal style across all forms of communication to diverse audiences, including email, case studies, intranet sites, videos, conference calls and presentations
  • Spanish, Portuguese, Japanese, Korean, Mandarin, a plus
  • MBA or relevant advanced degree preferred
90

Senior VP, Integrated Marketing Resume Examples & Samples

  • Create digital marketing strategy and lead a team that executes these plans for online and mobile marketing / business development, supporting all lines of business (consumer, wholesale, wealth management, and payments). Supervise the enterprise strategy for paid search, SEO and landing pages
  • Accountable for ROI analysis and measurement practices. S(he) will lead measurement initiatives across channels including test and target, multi-variant testing and attribution analysis
  • Ensure digital marketing strategy encompasses all USB channels – branch, phone, ATM, online, and mobile
  • Collaborate with Key Marketing Segment managers to utilize online /mobile channels to achieve key U.S. Bank line of business revenue goals, as part of the overall line of business marketing plans
  • Collaborate with the Director of Marketing Shared Services on digital advertising and planning activities for LOB goal achievement and brand awareness
  • Collaborate with Technology & Operations and Consumer Channel Leaders to influence customer engagement online and with mobile products
  • Drive Digital and Data Innovation with the goal of delivering best in class personalize customer journey’s and experiences
  • Deliver a best in class Digital and Direct Marketing Capability to support our broader brand building and performance marketing initiatives
  • Bachelor degree is required, Master’s degree is preferred
  • Strong track record of 15+ years leading a digital marketing team in a highly collaborative, complex, consumer-centric business
  • Deep experience in Financial Services is ideal, but will consider other best-in-class consumer experience with depth in emerging technologies, digital strategy and website optimization (i.e. Insurance, Consumer Services, Retail, Hospitality, CPG)
  • Possesses world-class leadership skills and has managed a team of comparable size to U.S. Bank; passion for recruiting, developing and retaining top-talent
  • Proven success developing digital marketing plans in support of high transaction and service level businesses. A proven track record of delivering business results in an integrated cross-channel environment
  • History of making an impact, developing and executing on strategies and delivering superior results in both the short and long term
  • Demonstrated ability to understand, define and deliver a superior online customer experience
  • Exposure to ROI analysis and measuring the channel’s effectiveness is essential
  • Ability to develop tools, metrics and performance indicators to measure success and rate performance in order to benchmark results
  • Must have exceptional and “flexible” collaboration skills as this position will partner with multiple stakeholders, including marketing segment leaders, product managers, channel managers, technology and operations leaders and professionals
  • Possesses organizational awareness and demonstrated relationship building skills, with a superior ability to “make things happen” through the use of positive influence
  • Skillful and powerful communication (written and verbal), negotiation and partnership skills to balance stakeholder input but remain objective to reach the right outcome
91

Integrated Marketing Specialist Resume Examples & Samples

  • Collaborating with Regional Managers and Advisor Consultants to grow and expand their businesses by mining strategic client and sales data applications to better focus/target sales efforts
  • Proposing, implementing e-mail strategies to support approved Marketing strategies
  • Determine target audiences, relevant content for e-mail campaigns
  • Develop, deploy e-mail campaigns via SalesForce/ExactTarget enterprise platform
  • Working w/Digital Marketing team to execute Social Media initiatives
  • Help Regional Managers/Advisor Consultants optimize their LinkedIn profiles, share approved content, and create discipline around this emerging channel
  • Tracking, processing leads and reporting campaign results to both Sales and Marketing teams
  • Analyze campaign results and present findings, identify leads, and recommend next steps including optimization tactics
  • Running Morningstar Portal and Hypothetical Requests
  • Consulting on CRM best practices, lead tracking
  • Understanding, communicating key marketing initiatives and product updates
  • Actively participating in weekly Sales and Marketing team meetings to ensure that both departments’ objectives are properly coordinated
  • 1-3 yrs. work experience, fin serv/asset management experience preferred
  • Extremely high attention to detail, willingness to learn and optimize
  • Technical proficiency with broad range of data mining, marketing applications
  • Ability to follow established procedures
  • High sense of urgency, high degree of initiative and motivation
  • Team player, ability to work successfully in a highly collaborative environment
  • Strong interpersonal, communication, and follow-up skills
  • Resourceful with excellent problem-solving skills
  • Significant desire to learn and grow asset management industry knowledge
92

Integrated Marketing Specialist Resume Examples & Samples

  • Integrated Marketing Support*
  • Support the creation of Integrated Marketing plans by executing against various tactics that meet Brand's marketing objectives and aligns with brand positioning and creative campaign
  • Build 1:1 relationships with agencies through execution of specific tactics
  • Actively seek out and understand new opportunities and trends in Integrated Marketing, recommend for Brand specific plans
  • Relationship Marketing*
  • Executes the Relationship Marketing Model for the brand
  • Co-Develops, with Associate Integrated Marketing Manager, their brand's Channel Strategy inclusive of all Consumer
  • Promotions and Social/Digital tactics and programs.*
  • Develops editorial calendar and evergreen social content to be shared across social media channels (Facebook, Instagram, Twitter, Pinterest, CRM, and Website)
  • Works with Associate Integrated Marketing Manager to develop Paid Social strategy and executes with minimal oversight
  • Oversees all community management activities, including trainings, with the agency responsible
  • Builds and executes in store tactics, offline sampling FSI/dFSIs, influencer, and CRM programs
  • Manages monthly reporting, pulling metrics from our platforms, and works with Associate Integrated Marketing Manager to share out to Brand teams
  • Represents Integrated Marketing team in response to Issues/Crisis management in partnership with Consumer Connections team, Quality Assurance team and Public Relations team
  • Stays up-to-date on digital marketing trends, constantly mining for opportunities to improve brand personality, engagement and growth across relevant channels
  • Manages digital coupons and sampling vendors
  • Executes projects/tactics on time with oversight/coaching from Assoc. Manager & Executes projects/tactics with oversight/coaching from Assoc. Manager
  • Execution of budget line items, invoicing, and coupon redemption
  • B.A. or equivalent
  • 1-2 years in either Consumer Promotions or digital/social marketing role- on either agency or client-side - or Brand Marketing role
93

Integrated Marketing Assistant Resume Examples & Samples

  • Maintains calendar and coordinates internal and external meetings and conference calls for the Pitch Team SVP. Books meeting rooms in multiple locations, arrange and initiate video conferences and prepare rooms for large meetings. Circulates meeting materials
  • Maintains contact lists for internal and external needs alongside other organizational documents (I.e. team vacation calendar). Notifies related departmental staff of appointments, meetings and deadlines
  • Coordinates and schedules all aspects of travel (flights, hotel and ground transportation), prepares travel itineraries and assists with related travel documentation for the Pitch Team SVP. Uses online tools and interacts with travel company
  • Prepares and submits travel and expense reports and manages supplies orders and inventory
  • Develops and maintains organizational systems for efficiency and accuracy
  • Supports the Integrated Marketing Coordinators to help develop materials across various Viacom Music & Entertainment properties
  • Participates in brainstorming sessions where creative direction is developed along-side the pitch, execution and channel creative teams
  • Supporting the team in authoring materials for the advertising sales force, including standard sponsorship packages and one sheets
  • Work along side the teams coordinator to track, communicate and disseminate client sponsorship information within your core team as well as across the IM Client Teams in order to provide oversight and a constant flow of communication
  • Schedule weekly brainstorm meetings and coordinate leader assignments
  • Monitor progress on all outstanding custom pitches and update reports accordingly
  • Strong knowledge of Power Point and Excel
  • Proactive, organized, personable with a client-focused mind-set
  • Excellent project management, problem-solving, creative writing and research skills
  • Interest in social media and digital platforms with a passion for marketing, entertainment, music and comedy
  • Demonstrates a high degree of accuracy and attention to detail, organization as well as excellent oral and written communication skills
94

Associate Integrated Marketing Specialist Resume Examples & Samples

  • Research trends related to social media/networking and provide recommendations to management
  • Assist in the identification of proper social engagement venues and functionality, both internal and external
  • Monitor company online communities and presence. Assist in making initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinate escalations or further communications
  • Solicit, create and post content that attracts attention and encourages readers to share it with their social networks
  • Edit content for a social network page, blog and microblogging for internal and external communications
  • Begin to partner with internal stakeholders to understand their unique goals, objectives and challenges and ensure alignment across the organization
  • Assist in the deployment of social media monitoring solutions
  • Learn skills to become a seasoned, experienced professional with a full understanding of industry practices and company policies and procedures
  • General proficiency with tools, systems, and procedures
  • Good planning/organizational skills and techniques
  • Good analysis and problem solving skills
  • Good writing and communication skills
  • Basic conflict resolution skills
  • Experience developing social marketing tactics in B2B or B2C environment
95

Integrated Marketing Specialist Resume Examples & Samples

  • University degree in Economics is required; Bachelor in Marketing is preferred
  • Minimum of 3 years of relevant experience in Marketing Communications
  • Experience in marketing at European level is an advantage
  • Fluent level in English
  • Good knowledge of Microsoft Office, Outlook, and web tools
  • Ability to translate complex marketing concepts to business partners and clearly articulate benefits and results
  • Available to travel up to 15% of working time in Europe­
96

Integrated Marketing Specialist Resume Examples & Samples

  • Go To Market (GTM)– Create, deliver & manage integrated marketing campaigns to meet GTM and revenue goals
  • Define the creative approach for campaigns to accomplish marketing goal, working closely with the creative team and brand managers to deliver campaigns to support business growth
  • Leverage content –to drive Marketing Qualified Prospects (MQP) and Sales Qualified Leads (SQL)
  • Customer analysis – working with Marketo (marketing automation software) and marketing analyst team to segment and target customers or prospects
  • Campaign management – Project managing from idea through execution
  • Track ongoing campaign/program metrics, including lead generation, campaign effectiveness, engagement levels, funnel advancement working with Marketo and marketing analytics team
  • Assist in deriving insights and recommendations based on data to product marketing and businesses
  • Provide support for ad-hoc marketing projects, including customer and segmentation analysis
  • Provide support for internal clients and marketing activities where relevant
  • Keep abreast of the business units’ healthcare market, competitive updates and enhancements in technologies
  • Engages in continual learning in support of the understanding of Premier, healthcare and product marketing
  • Area of Study: Marketing, Product Management, Communication
  • 2-4 years’ experience with Marketing, experience in demand generation activities (marketo, salesforce.com)
  • Marketo Certification required
  • SalesForce experience required
  • Digital marketing experience required
  • Marketing within a healthcare setting preferred