Payer Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the payer marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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MH
M Hettinger
Maurice
Hettinger
26393 Terence Ford
Detroit
MI
26393 Terence Ford
Detroit
MI
Experience Experience
05/2016 – present
Houston, TX
Associate Director, Payer Marketing
Associate Director, Payer Marketing
05/2016 – present
Houston, TX
Associate Director, Payer Marketing
05/2016 – present
  • Development and delivery of supporting tools, resources and programs for account management teams
  • Building and maintaining relationships with our managed markets, trade, and regional account director field sales teams
  • Manage budget resources
  • Development and implementation of trade, treatment center, and payer strategies for VIVITROL
  • Manage relationship with key vendors and partners
  • Monitor evolving market and advise implications for business strategy
  • Develop and implement Public and Private Payer reimbursement strategy
02/2009 – 01/2016
Los Angeles, CA
Director, Payer Marketing
Director, Payer Marketing
02/2009 – 01/2016
Los Angeles, CA
Director, Payer Marketing
02/2009 – 01/2016
  • Develop and implement pricing/contracting strategy
  • Develop working relationships with key internal/external stakeholders
  • Maintain in-depth knowledge of current and evolving Payer landscape
  • Manage and develop direct reports, including potential new hires
  • Plan and implement yearly programs and budget
  • Lead development of strategy and execution plan for inline and launch brands and tumors
  • Develop brand specific payer resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities
04/2004 – 08/2008
New York, NY
Manager, Payer Marketing
Manager, Payer Marketing
04/2004 – 08/2008
New York, NY
Manager, Payer Marketing
04/2004 – 08/2008
  • Develop and execute Managed Markets promotional tactics and programs for Primary Care business unit, including sales force, account directors, and regional account managers
  • Develop pull-through materials for the sales force
  • Develop value proposition resources for the Account teams
  • Collaborate with internal cross-functional groups (Marketing, Sales, Compliance, Regulatory, Medical, Sales Training) to represent and advocate Managed Markets interests and drive strategic objectives
  • Gather competitive intelligence
  • Manage external partners (ad agency, meeting planners, market researchers, consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for business
  • BA/BS in related field. MBA a plus
Education Education
Bachelor’s Degree in Business
Georgetown University
Bachelor’s Degree in Business
Skills Skills
  • Identifies problems and barriers and can quickly assimilate information to develop actionable and effective solutions
  • Ability to translate strategies into measurable tactical programs that have high ROI for our brands
  • Expert level knowledge of the US payer environment and general Payer Marketing principles
  • Strong interpersonal and communication skills
  • Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products
  • Strong analytical and financial skills
  • Strong project management skills
  • Ability to work and lead collaboratively in cross - functional teams across the managed markets organization, brand teams, finance, legal & regulatory
  • Strong understanding of payer market dynamics and how managed care organizations make decisions across private & public channels
  • Experience in the management of individuals and teams strongly desired
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1

Director, Payer Marketing Resume Examples & Samples

  • Develop and implement Public and Private Payer reimbursement strategy
  • Develop and implement pricing/contracting strategy
  • Provide field-based Account Managers with appropriate resources and materials
  • Develop working relationships with key internal/external stakeholders
  • Maintain in-depth knowledge of current and evolving Payer landscape
  • Manage and develop direct reports, including potential new hires
  • Plan and implement yearly programs and budget
2

Director, Payer Marketing Resume Examples & Samples

  • Lead development of strategy and execution plan for inline and launch brands and tumors
  • Develop brand specific payer resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities
  • Collaborate with Sales & Access Learning to prepare material for POA and launch meetings
  • Accountable for payer-related communications including serving as brand primary point person for the Account Executives
  • Develop internal working partnerships with Global Access, Outcome Research, Pricing and Reimbursement, Advocacy / Policy, and Legal to drive critical decision and ensure proper execution
  • Establish relationships with BMS field organization and external leaders to identify healthcare industry trends and insights to inform prioritization of resources. Translate customer learnings into actionable recommendations for business growth
  • Lead the market access portion of brand planning. Communicate access-specific strategies to internal business partners for incorporation into brand planning and field tool development
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3

Director, Payer Marketing Resume Examples & Samples

  • Develop the strategic market access plan for Ironwood’s current and future products, including overall Market Access strategy, brand value platform, launch and pull-through
  • Provide an objective market viewpoint based on an in-depth understanding and analysis of customer and environmental information. Provide recommendations on marketing strategies and tactic effectiveness
  • Provide critical leadership in developing brand market access strategy, including, access and reimbursement issues, as an expert in payer and pricing strategies
  • Lead reimbursement strategy across brands and all segments leveraging expertise in Medicare/Part D, Medicaid, Health exchanges, commercial MCO, and PBM payer sectors on commercial products
  • Understand key drivers of Payer decision making by collaborating with Health Economics team and leveraging various internal and external research and analytics resources
  • Develop segmentation, targeting and positioning of payers
  • Translate various insights into effective Payer behavior changing strategies
  • Develop marketing solutions to address key unmet needs of payers while maintaining/growing access
  • Provide input into clinical program design (reimbursement impact) and HEOR initiatives
  • Develop, train and implement the necessary promotional tools, reimbursement/formulary pull-through and quality initiative programs that support account teams efforts with key customers
  • Develop working partnerships and collaborate across Marketing, Sales, Market Access, Finance, Legal and other internal/external functional teams in the development and implementation of novel tools/resources aligned with franchise goals ensuring commercial success
  • Manage Agencies to deliver tools/tactics/resources to ensure tools/programs meet expectations and delivered on time and within budget
  • Utilize strong knowledge and understanding of evolving Health Care laws and regulations to position Ironwood and our brands as a collaborator with solid and relevant payer value
  • B.A. /B.S. degree required
  • 10 years’ experience in payer marketing, brand marketing/management
  • Extensive experience in payer, account management, reimbursement and policy positions
  • Experience in developing and driving the execution of managed markets or pharmaceutical marketing programs strongly preferred
  • Must be able to represent Payer Marketing to commercial and cross-functional teams and have persuasive written and verbal communication skills
  • Must be able to lead and participate on cross-functional teams, gain alignment and drive decision making with colleagues on brand teams and with internal and external partners to execute market access strategic and tactical plans
  • Understand, interpret and communicate commercial and competitive implications of complex technical/clinical/regulatory data, and interact with R&D colleagues on scientific issues
  • Demonstrate strong leadership presence through influencing with or without authority with high-level management, and demonstrate excellent strategic thinking and strong communication skills
  • Understanding of health economics drivers and barriers, including but not limited Payers
  • Advance degree preferred
  • Record of leveraging analytics to create positive business impact
  • Proven management experience with building teams, coaching, developing and performance management
  • Must have a strong command of analytical and market research techniques and grasps key issues quickly, understand the "big picture" and link market insights to larger issues
  • Must be able to use rigorous logic and methods to solve difficult problems with effective solutions and leverage creativity and ingenuity to develop solutions to complex problems
4

Director, Payer Marketing Resume Examples & Samples

  • Ensures the required payer insights, payer research and payer scientific advice is obtained to inform clinical development programs and existing product plans
  • For existing products, co-lead, along with HEOR, the development of the payer evidence needs and ensure this is integrated into the Medical/HEOR evidence plan
  • Leads the creation of robust value propositions for TPUSA products and tools for field-based teams; including innovative partnership agreements
  • Drives the development of pricing/contracting strategies working in collaboration with Legal and C&P
  • Works with Trade to develop plans to support wholesale and retail initiatives and pull through strategies that are segment specific
  • Evaluates market reactions to key programs to ensure timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
  • Actively contributes to annual brand planning and budgeting process to represent payer customer segment
  • Bachelor’s degree in a related field; MBA, PharmD or JD preferred
5

Director, Payer Marketing Resume Examples & Samples

  • Provide commercial direction, input, and decision making at all stages of brand strategy and operational plan execution
  • Develop and execute brand strategy, including identification of key market issues and opportunities, critical success factors and franchise strategies, key tactical programs and portfolio positioning and messaging
  • Formulate competitive strategy and associated messaging to effectively position Takeda products within the marketplace
  • Support management by conducting analyses, synthesizing strategic inputs and providing strategic recommendations
  • Work collaboratively with Sales Management to ensure alignment on strategy and implementation of promotional programs
  • Evaluate franchise performance against budget to ensure a cost effective allocation of resources and appropriate management reporting
  • Represent marketing function as the PMRT reviewer for all promotional material
  • Represent marketing function at alliance team meetings when applicable
  • Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
  • Work and manage all vendors/agencies successfully and effectively
  • Drive cross-functional coordination representing the both the brand and marketing department
  • Collaborate with Market Access to communicate new promotional initiatives to field personnel in an efficient and accurate manner
  • Oversee Market Access Strategy Development and Execution across the franchise
  • Minimum of 2 years of market access experience
  • Minimum of 7 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
  • Experience in a leadership role within a multi-functional commercial organization without clear reporting authority is required
  • Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success
  • Track record of successfully defining market issues and opportunities and developing successful marketing campaigns
  • Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products
  • Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
  • Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for a business case, market and competitive analysis, customer needs and primary/secondary research sources to support hypotheses
  • Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals
  • Strong preference for experience in hematology/oncology marketing, including launch experience
  • Experience in the management of individuals and teams strongly desired
  • US pharmaceutical sales experience in a specialty market preferred
6

Payer Marketing Resume Examples & Samples

  • Responsible and accountable for budget and vendor management for assigned programs to include opening of purchase orders and monthly financial tracking
  • Work collaboratively across internal and external stakeholders in program development and execution including but not limited to Marketing, Sales, Global Market Access, Finance, Procurement, Legal, GHEOR, IT, Data Operations Management, Marketing Services, Printing Agency, Training, Patient Services, and other departments
  • Ensure compliance with all Shire policies and procedures in the execution of assigned responsibilities
  • Responsible for the day-to-day management of the Neuroscience Patient Savings Programs (ConnectiveRx and RelayHealth) across a portfolio of products including objectives, strategies, and execution
  • Collaborate across key stakeholders within and outside of the Brand team, Finance, Compliance, Legal, Sales Leadership and other departments to ensure smooth execution of the programs
  • Responsible to ensure optimization for financial and operational execution off all aspects of the program while delivering continued innovation of the program leveraging available data, reviewing situation analysis, competitive evaluation, field stakeholder feedback , defining challenges and opportunities to meet identified objectives
  • Establish success metrics for all assigned programs prepare impact analyses and reports to communicate program objectives, plans and status to Neuroscience Franchise Sales and Senior Leadership
  • Responsible for the financial accountability for the Neuroscience Franchise Patient Savings Program across the portfolio securing purchase orders as needed, monthly expense phasing, and timely review and approval of supplier invoices
  • Represent the Payer Marketing team across the Franchise as the authority on managing patient access through the execution of the Savings Programs across the portfolio
  • Lead external agencies to ensure proper and timely execution of Payer Marketing programs in alignment with plan, Shire Standards and brand strategy
  • Lead a cross functional team from field sales and other stakeholder to develop and deploy a comprehensive strategic push and pull through platform to help the field sales teams identify Payer opportunities at the local level, execute plans in order to appropriately drive product sales
  • Work with Global Market Access (GMAc) to identify payer formulary changes early, work with the Field Sales Leadership team to identify, communicate and execute tactics to maximize or minimize payer changes as appropriate. Ensure existing pull through resources are kept current as well as seek innovation in the delivery and execution of the resources for the Field Sales Teams
  • Minimum of a Bachelor’s degree is required, MBA preferred
  • Minimum 4 years pharmaceutical or Biotechnology experience
  • Prior successful experience in the development, implementation and forecasting of patient access/savings offer programs preferred
  • Prior Experience in field positions such as sales representative, management, or other functions
  • Prior experience in Payer and Market Access roles such as Payer Marketing, Account Management, or other payer areas preferred
  • Prior product and/or brand management experience
7

Manager, Payer Marketing Resume Examples & Samples

  • Develop and execute Managed Markets promotional tactics and programs for Primary Care business unit, including sales force, account directors, and regional account managers
  • Develop pull-through materials for the sales force
  • Develop value proposition resources for the Account teams
  • Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives. Manage project timelines and budgets
  • Collaborate with internal cross-functional groups (Marketing, Sales, Compliance, Regulatory, Medical, Sales Training) to represent and advocate Managed Markets interests and drive strategic objectives
  • Gather competitive intelligence
  • Manage external partners (ad agency, meeting planners, market researchers, consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for business
  • Monitor industry trends, market research and sales force feedback to contribute to the development of the brand strategic and tactical plan. Regularly evaluate and measure initiative impact. Provide input into necessary adjustments to marketing message and tactics based on facts, experience, and logical assumptions, taking into consideration opportunity for gain, resources, constraints risk/reward and organizational values
  • BA/BS in related field. MBA a plus
  • 2-3 years of experience in marketing/sales/analytics/consulting preferably in the healthcare pharmaceutical industry. 1+ years if MBA
  • Experience working with multiple projects and managing multiple external vendors
  • Must have strong planning, project management, communication, and organization skills. Ability to seize feedback and provide clear direction is essential. Flexibility to work in a fluid, fast-paced environment with multiple demands with initiative and independence required
  • Strong analytical and communication skills are a must
  • Drive for Results
8

Director Payer Marketing Resume Examples & Samples

  • BA/BS required: life sciences degree or equivalent desirable, MBA/graduate preferred. 10-15 years industry and minimum 7-10 years marketing experience required including 2-3 years payer marketing
  • Prior payer marketing experience including the development of value propositions, messages and materials required
  • Previous experience in access and reimbursement including payer account management and strategy development
  • Demonstrate strong leadership behaviors and ability to impact and influence a team
  • Clearly and effectively communicate strategy and ideas, both verbally and written across sales, marketing, cross-functional team members as well as external stakeholders
  • Ability to develop and execute high impact marketing materials and projects
  • Proficient management of agencies, transferring marketing objectives into creative strategies and executions
  • Strong sense of accountability, urgency and ability to decide and act
9

Director Payer Marketing Resume Examples & Samples

  • Ensures Franchise team has a deep understanding of underlying healthcare ecosystem/payer(Commercial, Part D, Govt., Specialty) dynamics in every therapy area in which we compete
  • Works in close collaboration with colleagues in Medical and Marketing to ensure brand plans incorporate the needs of the patient, payer and healthcare provider
  • Works with government and external affairs colleagues to develop plans to support policy requirements for new and existing products
10

Associate Director, Payer Marketing Resume Examples & Samples

  • Development and implementation of trade, treatment center, and payer strategies for VIVITROL
  • Evolving customer segment messaging platforms through analysis, interpretation of health economic data, and customer needs
  • Development and delivery of supporting tools, resources and programs for account management teams
  • Monitor evolving market and advise implications for business strategy
  • Building and maintaining relationships with our managed markets, trade, and regional account director field sales teams
  • Manage relationship with key vendors and partners
  • Manage budget resources
  • Bachelor’s degree in business/science, MBA preferred
  • 5 or more years’ experience in product marketing or access marketing and/or account management
  • Understanding of various customer segments (i.e. payers, specialty pharmacies, hospitals, etc.)
  • Knowledge of specialty injectables and/or CNS preferred
  • Ability to work across multiple functions (sales, market research, public affairs, medical affairs, finance)
  • Proficient management of agencies to develop and implement creative programs and tactics
  • Strong communication skills (writing and verbal)
  • Understanding of legal and regulatory environment as it pertains to government channels
11

Senior Manager, Payer Marketing Resume Examples & Samples

  • Assist in refinement of strategy for VX-661, and flawless execution of key initiatives to ensure the successful launch of VX-661. Work with the Director U.S. Payer Marketing and cross-functional colleagues from HEOR, Brand Marketing, and creative agencies to help generate positioning, key messages, and tactics to support a successful launch and optimal U.S. access
  • Coordinate with HEOR team in the development of budget impact model for VX-661, and lead the development of front end user interface
  • Manage key Payer marketing activities in support of KALYDECO, ORKAMBI, CF franchise, and disease education
  • Support planning for US Payer Advisory Boards, including managing needs assessments, attendance, contracting, slide development and output. Work closely with Meetings & Events team to ensure logistical and budget coordination and reporting
  • Manage Payer marketing activities for annual Vertex meetings (VAKO/POA) including agenda development, and logistical planning
  • Lead engagement with members of the Account Manager Advisory Board on regular basis to ensure Payer Marketing team is delivering on needs of the field team and their customers
  • Lead the production and inventory management for Payer marketing collateral materials
  • Work effectively with Legal, Medical, Regulatory and Communication Operations colleagues to achieve efficient and effective review of all materials
12

Senior Manager, Payer Marketing Resume Examples & Samples

  • At least 3 years of experience in managed markets within payer marketing, account management, brand marketing or like experience strongly preferred
  • Ability to identify leading trends, channel dynamics and translate key insights into impactful access programs for our brands
  • Ability to work and lead collaboratively in cross - functional teams across the managed markets organization, brand teams, finance, legal & regulatory
  • Ability to deliver presentations to Market Access teams, Brand Marketing and Field Sales
  • Requires a strong understanding of payer market dynamics and how managed care organizations make decisions across different channels
  • New Product launch experience preferred
  • Identifying and turning consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business
  • Conducting in-depth analysis of product line sales and consumption performance and recommending appropriate actions to refine marketing plans
  • High level of integrity developing compliant strategies and works transparently with legal, regulatory and compliance
13

Director, Payer Marketing Resume Examples & Samples

  • Lead Development of US Market Access Value Proposition and program execution. Develop Ophthalmology portfolio payer value propositions and facilitate training and implementation by the Market Access Account team. This will require close coordination with the Ophthalmology Marketing teams
  • Lead the development and implementation of specific field sales pull through initiatives and enhancing market access proficiency and understanding within the Ophthalmology Sales teams
  • Work closely with contracting on the development of overall contracting strategies
  • Work closely with Brand and Analytics team to identify appropriate analysis for Ophthalmology brands and actions based on data and insights
  • Enable coordination and planning between Medical Affairs/MSLs and Market Access Account Management teams
  • Work with Business Development on any Ophthalmology related acquisition or divestiture projects
  • Work collaboratively with Account Management, Contracting, Sales Training, Field Sales, Medical Affairs, Legal, Operations, and Brand Teams on development & implementation of strategies and tactics
  • EDUCATION/LANGUAGES
  • Fluent English language required
  • 10 + years biopharmaceutical commercial operations experience
  • At least 3 years experience in managed markets within payer marketing, national account management, patient reimbursement services, or contract operations strongly preferred
  • Previous Marketing Experience with Medical Devices and Buy-and Bill reimbursement preferred
  • Strong understanding of payer market dynamics and how managed care organizations make decisions across private & public channels
  • Must have superior analytical ability to analyze current and future landscape and specific contracts to make recommendations that impact our brands
  • Ability to translate strategies into measurable tactical programs that have high ROI for our brands
  • Ability to access and influence various functional areas and motivate groups to action without direct line management responsibility
  • Ability to identify leading trends, channel dynamics and translate to impactful access programs for our brands
  • Identifies problems and barriers and can quickly assimilate information to develop actionable and effective solutions
  • Must be willing to execute tactics
  • PERSONAL SKILLS & COMPETENCIES
  • Expert level knowledge of the US payer environment and general Payer Marketing principles
14

Director, Payer Marketing Resume Examples & Samples

  • Minimum of 10 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
  • Experience in a leadership role within a multi-functional commercial organization without clear reporting authority is required. Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success
  • Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
15

Business Intelligence Analyst Payer Marketing Insights & Analytics Resume Examples & Samples

  • Bachelor’s Degree in IT related field, or equivalent experience
  • Experience in IT, data management and/or marketing analytics
  • Experience in business intelligence administration and dashboard development
  • Ability to effectively assist with user support / reporting community questions and inquiries
  • Ability to work with external vendor as well as on- and off-shore IT resources
  • Excellent planning and time management skills
  • Excellent data mining and analytical skill
  • 3-5 years experience with Payer data (e.g., Formulary/Market Share)
  • 3-5 years experience with a SQL database (e.g., Oracle, SQL Server)
  • 3-5 years experience with Qlikview, QlikSense, QlikMaps & NPrinting
  • Experience in the pharmaceutical industry
  • Data management and consultation
  • Vendor management
  • Development and deployment of dashboards and reports
  • Recommend and Implement best practices for formulary data
  • Documentation related to the data processes, dashboards and reports
  • Responding to business users about the data and availability of data in reports and dashboards
  • LI-GSK
16

Director, Payer Marketing Resume Examples & Samples

  • Develop the strategic market access plan for Ironwood current and future products, including overall Market Access strategy, brand value platform, launch and pull-through
  • 10–15+ years’ experience in payer marketing, brand marketing/management
  • Proven management experience with building teams, coaching, developing and performance managemen
17

Senior Director, Payer Marketing, Migraine Resume Examples & Samples

  • 7+ years experience in US payer interactions in competitive biologic markets
  • 10+ years of pharmaceutical experience (Pharmaceutical Marketing, Sales, Sales Training or Market Research)
  • Launch experience/early asset experience
  • Payer marketing experience
  • Payer contracting experience
  • Deep understanding of account management dynamics
  • Migraine/CNS therapeutic experience
  • Promotion & Advertising Review Committee (PARC) experience
  • Digital strategy and engagement experience
  • People management experience a plus